Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






2. Regularly updated online journals that comment on just about everything






3. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






4. _____________ invented the telegraph in ____________ ('What hath God wrought')






5. Theory that there are multiple opinion leaders that shaper our viewpoints






6. _____________ created the New York Sun in __________






7. Died recently - wrote The Catcher in the Rye






8. Trying to buy NBC-Universal






9. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






10. The theory stating that war - being more visual - will get the most attention and headlines in the news






11. Suburban or regional versions of a metropolitan paper






12. _____________ invented the telephone in _____________






13. A concentration of media industries into an ever smaller number of companies






14. NBC is believed to have noise for _______ because it is owned by GE






15. Theory that we primarily use mass media to check what we already believe






16. _________ was tried for libel against the British in his newspaper ___________






17. If the media covers terrorist attacks - it leads to more terrorist attacks






18. The percentage of the entire population in that media market






19. A powerful effects model using the analogy of firing something through society for a direct hit






20. The two (in order) largest newspaper chains (USA Today is owned by one)






21. Has the most TV audience






22. The ability to effectively and efficiently comprehend and use any form of mediated communication






23. The TV world is __________________ then the real world






24. The ______ is the source in which the message passes through (example: book - TV channel)






25. This relaxed government restrictions on media ownership






26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






27. The phonograph became the first __________ when Edison put a nickel slot on it






28. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






29. Has the fewest TV viewers






30. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






31. The biggest owner of radio stations (Dixie Chick controversy)






32. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






33. Theory stating that media defines the world for us (over-arching theory)






34. Story order emphasis that eventually shapes our world views and values of importance






35. Write on specific subject on particular schedule






36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






37. Single company owns every aspect of business (i.e. production - distribution - etc)






38. Always greater then the rating number






39. 'The medium is the message'






40. ___________ invented the printing press in __________






41. Framework for our government






42. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






43. Original research. Do it yourself






44. Theory that watching mediated violence reduces people's inclination to behave aggressively






45. ____________ invented the phonograph in _________






46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






47. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






48. A model stating that media can effect some people - but not others (not everyone)






49. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






50. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary