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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
Mixed Effects Model
cartoons
Decoder
2. Write on specific subject on particular schedule
Columnists
Two Step Flow
Federalist Papers
Mainstreaming
3. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Technological determinism
Global village
Stimulation theory
Passive Peoplemeter
4. A model stating that media has a very direct and universal impact (effect)
Wire Services
Powerful Effects Model
Gatekeepers
Fact about the usage of the media
5. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Joseph Pulitzer
Dissident Press
Mixed Effects Model
6. The ______ sends the message
Encoder
Hard news
Movie usage
Rating
7. Journalists who use things like Twitter to get info out fast - but they are not professional
Newspaper Hierarchy
Citizen Journalists
Radio usage
Federalist Papers
8. ___________ invented the printing press in __________
TV watching
Summer
Johannes Gutenberg 1456
Narrowcasting
9. Peeks in late teens
Experiment
The New York Sun
Two-Step Flow theory
Radio usage
10. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Paul Lazarsfield
Wire Services
A. C. Nielson Co
Alternative Press
11. ____________ invented the phonograph in _________
Thomas Edison 1877
News Diffusion
Benjamin Harris 1690
Content Analysis
12. This host demonstrated cultural imperialism in campaigning for the Finland President
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13. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Integrated audience reach
Early Window
Arbitron
14. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
News Hole
Remington
Beat Reporters
15. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Beat Reporters
Early Window
Alexander Graham Bell 1876
Uses and Gratification
16. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Fact about the usage of the media
William Randolph Hearst
Rating
The New York Sun
17. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Comcast
Magic Bullet Theory
Audience - visual - economic - political - gatekeepers
18. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Decoder
Conan O'Brian
Encoder
19. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Peoplemeter
Disney
Wire Services
Catharsis theory
20. _________ was tried for libel against the British in his newspaper ___________
Audimeter
Multi-Step Flow theory
Albert Bandura
John Peter Zenger New York Weekly
21. Average American spends _________________________ listening to the radio
Marshal McLuhan
3 hours a day
Mixed Effects Model
Nellie Bly
22. Owning several types of related businesses across the board
Horizontal monopoly
Cultivation Theory
The New York Sun
Arbitron
23. The opinion stage to observable research
Magic Bullet Theory
Empirical research
Imitation
Uses and Gratification
24. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Sample
Arbitron
The New York Sun
John Peter Zenger New York Weekly
25. aguerre and Niepce invented _________ in ____________
War
Still photography 1839
Newspaper Hierarchy
Two-Step Flow theory
26. Letters to the editor - non-scientific
Dissident Press
Amazon and MacMillan Publishing
Audience Generated Feedback
Experiment
27. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Product Placement
Close-ended questions
Alexander Graham Bell 1876
cartoons
28. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Horizontal monopoly
Yellow Journalism
Saturation Stage
29. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Sample
Product Placement
cartoons
Albert Bandura
30. Theory that we only pick media that we will find gratifying
Print media usage
Uses and Gratification
News Hole
Field experiments
31. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Culture
Globalization
J.D. Salinger
32. Always greater then the rating number
J.D. Salinger
Delay
The New York Sun
Share Number
33. The ______ is the receiver of the message
Comcast
Time Warner
William Randolph Hearst
Decoder
34. Free - alternative weeklies with a local and political orientation
A. C. Nielson Co
Delay
Dissident Press
Secondary research
35. In social cognitive theory - the direct replication of an observed behavior
War of the Worlds
Imitation
Publick Occurences
Agenda Setting
36. Receiver's response to message
Publick Occurences
Uses and Gratification
Product Placement
Feedback
37. Framework for our government
GE/NBC-Universal
Interpreter
Federalist Papers
Product Placement
38. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Winter
War of the Worlds
News Corp.
Still photography 1839
39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Rating
Content Analysis
Selective Perception
News Diffusion
40. __________came up with the basic model of mass communication
Newsreel
Wilbur Schramm
Citizen Kane 1941
Late Majority
41. Viewing violence causes anti-social behavior among some children
Mixed Effects Model
Hard news
Media literacy
Stimulation theory
42. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Conan O'Brian
Powerful Effects Model
Audience - visual - economic - political - gatekeepers
43. Placing of stories around ads
News Hole
Conan O'Brian
Global village
Decoder
44. Records what the TV set was currently set on
News Diffusion
Audimeter
Narrowcasting
Mainstreaming
45. Targeting niche audiences--easier to use selection theory
Conan O'Brian
Wilbur Schramm
Rupert Murdoch
Narrowcasting
46. 'The medium is the message'
Telegraph
Feedback
Still photography 1839
Marshal McLuhan
47. The TV world is __________________ then the real world
Watergate Nixon
Alternative Press
60% More violent
Muckrakers
48. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Magic Bullet Theory
Content Analysis
Jukebox
49. The recent e-book battle on the Kindle is between these two...
small town papers
Administrative research
Amazon and MacMillan Publishing
Comcast
50. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Sumner Redstone
Imitation
Citizen Kane 1941
Movie usage