Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A social science on human behavior






2. Age correlates with each medium






3. True frontrunners of our daily newspaper (local news on news sheets






4. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






5. Peeks in late teens






6. Television's ability to move people toward a common understanding of how things are






7. Around the World in 72 days--stunt journalist






8. Died recently - wrote The Catcher in the Rye






9. The recent e-book battle on the Kindle is between these two...






10. Famous radio broadcast proving limited effects theories






11. Owning several types of related businesses across the board






12. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






13. Very sensationalistic journalism






14. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






15. A concentration of media industries into an ever smaller number of companies






16. Provide feedback for movies






17. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






18. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


19. Always greater then the rating number






20. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






21. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






22. The Nation's largest metropolitan daily






23. Collection of data that can be characterized and counted in a way. Type of empirical research






24. _____________ invented the telegraph in ____________ ('What hath God wrought')






25. The ______ is the source in which the message passes through (example: book - TV channel)






26. Story order emphasis that eventually shapes our world views and values of importance






27. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






28. The phonograph became the first __________ when Edison put a nickel slot on it






29. Theory that watching mediated violence reduces people's inclination to behave aggressively






30. Has the fewest TV viewers






31. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






32. In social cognitive theory - the direct replication of an observed behavior






33. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






34. A powerful effects model using the analogy of firing something through society for a direct hit






35. The biggest owner of radio stations (Dixie Chick controversy)






36. The opinion stage to observable research






37. People that continue to hold out on technologies






38. Viewing violence causes anti-social behavior among some children






39. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






40. The TV world is __________________ then the real world






41. ____________ invented the phonograph in _________






42. ___________ published Publick Occurences in __________






43. Universe. Entirety of what you are studying.






44. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






45. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






46. aguerre and Niepce invented _________ in ____________






47. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






48. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






49. Free - alternative weeklies with a local and political orientation






50. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary