Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Age correlates with each medium






2. Peeks mid 50's






3. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






4. Anything that interferes with or alters the message






5. Sensational stories that do not serve the democratic function of journalism






6. The theory stating that war - being more visual - will get the most attention and headlines in the news






7. If the media covers terrorist attacks - it leads to more terrorist attacks






8. Theory that we primarily use mass media to check what we already believe






9. _____________ invented the telephone in _____________






10. Name of the guy Hearst send to Cuba






11. Suburban or regional versions of a metropolitan paper






12. People that continue to hold out on technologies






13. Placing of stories around ads






14. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






15. Getting information by word of mouth.






16. Write on specific subject on particular schedule






17. True frontrunners of our daily newspaper (local news on news sheets






18. The first major daily






19. _________ broadcasted War of the Worlds on Halloween _______.






20. Framework for our government






21. Owning several types of related businesses across the board






22. Publisher - THE Editor - other editors - designers - reporters






23. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






24. Story order emphasis that eventually shapes our world views and values of importance






25. Artificial setting - easier and less expensive - but not as accurate in results






26. The two (in order) largest newspaper chains (USA Today is owned by one)






27. These papers are still doing good despite the rapid circulation of newspapers






28. Sole owner of Viacom/CBS






29. _____________ created the New York Sun in __________






30. Journalists who use things like Twitter to get info out fast - but they are not professional






31. Collection of data that can be characterized and counted in a way. Type of empirical research






32. Television's ability to move people toward a common understanding of how things are






33. In social cognitive theory - the direct replication of an observed behavior






34. Died recently - wrote The Catcher in the Rye






35. A model stating that media has a very direct and universal impact (effect)






36. 'The medium is the message'






37. A powerful effects model using the analogy of firing something through society for a direct hit






38. The Nation's largest metropolitan daily






39. Margin of error in polls






40. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






41. Average American spends _________________________ listening to the radio






42. The phonograph became the first __________ when Edison put a nickel slot on it






43. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






44. The ______ is the receiver of the message






45. Free - alternative weeklies with a local and political orientation






46. Entry-level job - don't know what you will write






47. Trying to buy NBC-Universal






48. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






49. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






50. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.