Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sensational stories that do not serve the democratic function of journalism






2. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






3. Age correlates with each medium






4. This host demonstrated cultural imperialism in campaigning for the Finland President

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5. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






6. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






7. Getting information by word of mouth.






8. A social science on human behavior






9. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






10. Peeks in mid 60's






11. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






12. Framework for our government






13. _________ was tried for libel against the British in his newspaper ___________






14. _____________ invented the telephone in _____________






15. Theory that there are multiple opinion leaders that shaper our viewpoints






16. A program that is more specialized to a specific demographic






17. Peeks mid 50's






18. Technology changes how we live






19. People that continue to hold out on technologies






20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






21. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






22. This cheap newsprint created larger readership






23. Part of a survey. More then just a one word answer needed. No yes or no questions






24. Ownership of media companies by multinational corporations






25. The theory stating that war - being more visual - will get the most attention and headlines in the news






26. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






27. Sole owner of Viacom/CBS






28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






29. Receiver's response to message






30. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






31. ___________ invented the printing press in __________






32. These papers are still doing good despite the rapid circulation of newspapers






33. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






34. Increasing the amount of advertising and mixing commercial and noncommercial media content






35. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






36. Universe. Entirety of what you are studying.






37. The recent e-book battle on the Kindle is between these two...






38. Set of values and shared beliefs






39. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






40. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






41. Name of the guy Hearst send to Cuba






42. Letters to the editor - non-scientific






43. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






44. Direct - immediate causes and effects research






45. A proportion taken to represent the population






46. A model stating that effects are limited by individual differences and other factors






47. Original research. Do it yourself






48. A model stating that media has a very direct and universal impact (effect)






49. Recently announced that it would charge for frequent access to website (newspaper)






50. The ______ is the receiver of the message