Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of Viacom/CBS






2. Placing of stories around ads






3. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






4. _____________ invented the telephone in _____________






5. Selection Theory: only expose ourselves to those that we will agree with already






6. The ______ sends the message






7. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






8. Story order emphasis that eventually shapes our world views and values of importance






9. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






10. Died recently - wrote The Catcher in the Rye






11. 'The medium is the message'






12. A powerful effects model using the analogy of firing something through society for a direct hit






13. Investigative journalists that exposed corruption






14. The ______ is the receiver of the message






15. Recently announced that it would charge for frequent access to website (newspaper)






16. Increasing the amount of advertising and mixing commercial and noncommercial media content






17. This invention - used in war - helped to construct the 'inverted pyramid' structure






18. Awarded every April since 1917 for excellence






19. The phonograph became the first __________ when Edison put a nickel slot on it






20. Television's ability to move people toward a common understanding of how things are






21. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






22. Theory that there are multiple opinion leaders that shaper our viewpoints






23. Average household has a TV set on...






24. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






25. People that continue to hold out on technologies






26. Ownership of media companies by multinational corporations






27. Peeks mid 50's






28. A proportion taken to represent the population






29. Real-life setting - better - but more expensive






30. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






31. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






32. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






33. Universe. Entirety of what you are studying.






34. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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35. A social science on human behavior






36. A concentration of media industries into an ever smaller number of companies






37. Intellectual questioning about culture and its effect--leads to cultural theory






38. The TV world is __________________ then the real world






39. _________ broadcasted War of the Worlds on Halloween _______.






40. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






41. The opinion stage to observable research






42. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






43. True frontrunners of our daily newspaper (local news on news sheets






44. Research that examines larger cultural effects






45. The ability to effectively and efficiently comprehend and use any form of mediated communication






46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






47. A model stating that effects are limited by individual differences and other factors






48. Theory that we primarily use mass media to check what we already believe






49. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






50. Part of a survey. More then just a one word answer needed. No yes or no questions