Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This cheap newsprint created larger readership






2. People that continue to hold out on technologies






3. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






4. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






5. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






6. Very sensationalistic journalism






7. __________came up with the basic model of mass communication






8. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






9. First American Newspaper






10. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






11. People that will buy news technologies first






12. Writes on a particular area of interest (crime - sports - etc)






13. A proportion taken to represent the population






14. Father of Social Science Research






15. A model stating that media can effect some people - but not others (not everyone)






16. Set of values and shared beliefs






17. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






18. The first major daily






19. Average American spends _________________________ listening to the radio






20. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






21. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






22. Intellectual questioning about culture and its effect--leads to cultural theory






23. The two (in order) largest newspaper chains (USA Today is owned by one)






24. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






25. Margin of error in polls






26. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






27. Is more credible seeming then newspapers (2 to 1 ratio)






28. Peeks mid 50's






29. Research has already been done for you - you just collect it and put it into your paper






30. 'The medium is the message'






31. aguerre and Niepce invented _________ in ____________






32. Selection Theory: selective about what you remember






33. Stragglers to buying technology






34. _____________ created the New York Sun in __________






35. True frontrunners of our daily newspaper (local news on news sheets






36. Television's ability to move people toward a common understanding of how things are






37. Theory stating that media defines the world for us (over-arching theory)






38. Free - alternative weeklies with a local and political orientation






39. Framework for our government






40. These papers are still doing good despite the rapid circulation of newspapers






41. Sensational stories that do not serve the democratic function of journalism






42. In social cognitive theory - the direct replication of an observed behavior






43. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






44. The recent e-book battle on the Kindle is between these two...






45. A model stating that media has a very direct and universal impact (effect)






46. Where old and new media collide--media across multiple platforms






47. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






48. ___________ published Publick Occurences in __________






49. Sole owner of Viacom/CBS






50. Research that examines larger cultural effects