Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is more credible seeming then newspapers (2 to 1 ratio)






2. Collection of data that can be characterized and counted in a way. Type of empirical research






3. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






4. Around the World in 72 days--stunt journalist






5. The ______ sends the message






6. Entry-level job - don't know what you will write






7. 'The medium is the message'






8. A powerful effects model using the analogy of firing something through society for a direct hit






9. The first major daily






10. Receiver's response to message






11. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






12. This relaxed government restrictions on media ownership






13. Research has already been done for you - you just collect it and put it into your paper






14. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






15. Peeks mid 50's






16. Theory that we primarily use mass media to check what we already believe






17. Intellectual questioning about culture and its effect--leads to cultural theory






18. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






19. A concentration of media industries into an ever smaller number of companies






20. Free - alternative weeklies with a local and political orientation






21. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






22. _____________ created the New York Sun in __________






23. Weekly news packages in theaters






24. Always greater then the rating number






25. Sole owner of Viacom/CBS






26. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






27. Margin of error in polls






28. A proportion taken to represent the population






29. Framework for our government






30. A program that is more specialized to a specific demographic






31. Famous radio broadcast proving limited effects theories






32. One problem with Schramm's model: there is no longer any _______ in the message






33. Letters to the editor - non-scientific






34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






35. Average household has a TV set on...






36. Publisher - THE Editor - other editors - designers - reporters






37. ____________ invented the phonograph in _________






38. Selection Theory: selective about what you remember






39. Peeks in late teens






40. Recently announced that it would charge for frequent access to website (newspaper)






41. A model stating that effects are limited by individual differences and other factors






42. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






43. _________ broadcasted War of the Worlds on Halloween _______.






44. People that continue to hold out on technologies






45. Targeting niche audiences--easier to use selection theory






46. Peeks in mid 60's






47. Theory that there are multiple opinion leaders that shaper our viewpoints






48. Very sensationalistic journalism






49. _________ was tried for libel against the British in his newspaper ___________






50. Selection Theory: only expose ourselves to those that we will agree with already