Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






2. Publisher - THE Editor - other editors - designers - reporters






3. Part of a survey. More then just a one word answer needed. No yes or no questions






4. The biggest owner of radio stations (Dixie Chick controversy)






5. One problem with Schramm's model: there is no longer any _______ in the message






6. Margin of error in polls






7. This host demonstrated cultural imperialism in campaigning for the Finland President

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8. Anything that interferes with or alters the message






9. Collection of data that can be characterized and counted in a way. Type of empirical research






10. Peeks in mid 20's






11. Always greater then the rating number






12. If the media covers terrorist attacks - it leads to more terrorist attacks






13. Age correlates with each medium






14. Writes on a particular area of interest (crime - sports - etc)






15. Theory that we only pick media that we will find gratifying






16. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






17. Famous radio broadcast proving limited effects theories






18. Television's ability to move people toward a common understanding of how things are






19. The ______ is the source in which the message passes through (example: book - TV channel)






20. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






21. Real-life setting - better - but more expensive






22. Peeks in late teens






23. When one culture forces or pushes their culture on another






24. The phonograph became the first __________ when Edison put a nickel slot on it






25. Artificial setting - easier and less expensive - but not as accurate in results






26. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






27. Journalists who use things like Twitter to get info out fast - but they are not professional






28. Selection Theory: selective about what we ACTUALLY listen to






29. The TV world is __________________ then the real world






30. Direct - immediate causes and effects research






31. The first major daily






32. These papers are still doing good despite the rapid circulation of newspapers






33. Increasing the amount of advertising and mixing commercial and noncommercial media content






34. Died recently - wrote The Catcher in the Rye






35. A model stating that effects are limited by individual differences and other factors






36. This relaxed government restrictions on media ownership






37. Placing of stories around ads






38. Targeting niche audiences--easier to use selection theory






39. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






40. The theory stating that war - being more visual - will get the most attention and headlines in the news






41. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






42. Set of values and shared beliefs






43. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






44. This invention - used in war - helped to construct the 'inverted pyramid' structure






45. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






46. Original research. Do it yourself






47. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






48. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






49. Ownership of media companies by multinational corporations






50. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






Can you answer 50 questions in 15 minutes?



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