Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Weekly news packages in theaters






2. __________came up with the basic model of mass communication






3. Artificial setting - easier and less expensive - but not as accurate in results






4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






5. Personal noise inserted and pushed in journalism






6. Anything that interferes with or alters the message






7. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






8. Sensational stories that do not serve the democratic function of journalism






9. Peeks in mid 60's






10. Always greater then the rating number






11. If the media covers terrorist attacks - it leads to more terrorist attacks






12. People that will buy news technologies first






13. Very sensationalistic journalism






14. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






15. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






16. Theory that we only pick media that we will find gratifying






17. Died recently - wrote The Catcher in the Rye






18. Increasing the amount of advertising and mixing commercial and noncommercial media content






19. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






20. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






21. Publisher - THE Editor - other editors - designers - reporters






22. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






23. In social cognitive theory - the direct replication of an observed behavior






24. Writes on a particular area of interest (crime - sports - etc)






25. Collection of data that can be characterized and counted in a way. Type of empirical research






26. Part of a survey. More then just a one word answer needed. No yes or no questions






27. Single company owns every aspect of business (i.e. production - distribution - etc)






28. This cheap newsprint created larger readership






29. Second biggest attention topic in news






30. Universe. Entirety of what you are studying.






31. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






32. ___________ invented the printing press in __________






33. These papers are still doing good despite the rapid circulation of newspapers






34. Targeting niche audiences--easier to use selection theory






35. The opinion stage to observable research






36. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






37. Selection Theory: selective about what you remember






38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






39. Provide feedback for movies






40. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






41. The first major daily






42. Original research. Do it yourself






43. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






44. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






45. Theory that there are multiple opinion leaders that shaper our viewpoints






46. Selection Theory: selective about what we ACTUALLY listen to






47. Margin of error in polls






48. Ownership of media companies by multinational corporations






49. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






50. True frontrunners of our daily newspaper (local news on news sheets