Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. True frontrunners of our daily newspaper (local news on news sheets






2. Theory stating that media defines the world for us (over-arching theory)






3. Always greater then the rating number






4. Artificial setting - easier and less expensive - but not as accurate in results






5. When one culture forces or pushes their culture on another






6. Write on specific subject on particular schedule






7. Father of Social Science Research






8. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






9. The ______ is the receiver of the message






10. Personal noise inserted and pushed in journalism






11. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






12. Targeting niche audiences--easier to use selection theory






13. Selection Theory: selective about what you remember






14. Margin of error in polls






15. Entry-level job - don't know what you will write






16. Selection Theory: selective about what we ACTUALLY listen to






17. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






18. Research that examines larger cultural effects






19. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






20. A model stating that media can effect some people - but not others (not everyone)






21. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






22. Free - alternative weeklies with a local and political orientation






23. ____________ invented the phonograph in _________






24. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






25. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






26. Has the most TV audience






27. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






28. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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29. Famous radio broadcast proving limited effects theories






30. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






31. Increasing the amount of advertising and mixing commercial and noncommercial media content






32. Suburban or regional versions of a metropolitan paper






33. People that continue to hold out on technologies






34. Television's ability to move people toward a common understanding of how things are






35. Original research. Do it yourself






36. People that will buy news technologies first






37. Weekly news packages in theaters






38. _________ was tried for libel against the British in his newspaper ___________






39. Died recently - wrote The Catcher in the Rye






40. Second biggest attention topic in news






41. This relaxed government restrictions on media ownership






42. Peeks in mid 20's






43. Theory that watching mediated violence reduces people's inclination to behave aggressively






44. Sole owner of Viacom/CBS






45. Ownership of media companies by multinational corporations






46. _________ broadcasted War of the Worlds on Halloween _______.






47. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






48. ___________ published Publick Occurences in __________






49. __________came up with the basic model of mass communication






50. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair