Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of a metropolitan paper






2. Weekly news packages in theaters






3. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






4. Always greater then the rating number






5. The ______ is the receiver of the message






6. Has the fewest TV viewers






7. Artificial setting - easier and less expensive - but not as accurate in results






8. Around the World in 72 days--stunt journalist






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. This invention - used in war - helped to construct the 'inverted pyramid' structure






11. First American Newspaper






12. Has the most TV audience






13. Research that examines larger cultural effects






14. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






15. The biggest owner of radio stations (Dixie Chick controversy)






16. Regularly updated online journals that comment on just about everything






17. Research has already been done for you - you just collect it and put it into your paper






18. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






19. Famous radio broadcast proving limited effects theories






20. Average household has a TV set on...






21. Stragglers to buying technology






22. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






23. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






24. Viewing violence causes anti-social behavior among some children






25. Theory that watching mediated violence reduces people's inclination to behave aggressively






26. Original research. Do it yourself






27. Entry-level job - don't know what you will write






28. Name of the guy Hearst send to Cuba






29. Records what the TV set was currently set on






30. NBC is believed to have noise for _______ because it is owned by GE






31. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






32. Single company owns every aspect of business (i.e. production - distribution - etc)






33. The recent e-book battle on the Kindle is between these two...






34. Publisher - THE Editor - other editors - designers - reporters






35. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






36. This cheap newsprint created larger readership






37. Theory that we only pick media that we will find gratifying






38. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






39. Story order emphasis that eventually shapes our world views and values of importance






40. The ______ sends the message






41. The two (in order) largest newspaper chains (USA Today is owned by one)






42. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






43. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






44. Provide feedback for movies






45. Recently announced that it would charge for frequent access to website (newspaper)






46. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






47. Does not establish causality. Covers what the majority thinks. All perception






48. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






49. Writes on a particular area of interest (crime - sports - etc)






50. Technology changes how we live