Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






2. Second biggest attention topic in news






3. Getting information by word of mouth.






4. Theory that there are multiple opinion leaders that shaper our viewpoints






5. Framework for our government






6. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






7. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






8. A social science on human behavior






9. This invention - used in war - helped to construct the 'inverted pyramid' structure






10. Owning several types of related businesses across the board






11. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






12. The ability to effectively and efficiently comprehend and use any form of mediated communication






13. The ______ sends the message






14. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






15. The first major daily






16. Average American spends _________________________ listening to the radio






17. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






18. Theory stating that media defines the world for us (over-arching theory)






19. Media makes the world smaller (technology)--called _____________ ____________






20. Placing of stories around ads






21. Scientific research






22. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






23. Entry-level job - don't know what you will write






24. Stragglers to buying technology






25. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






26. Trying to buy NBC-Universal






27. The theory stating that war - being more visual - will get the most attention and headlines in the news






28. _____________ invented the telegraph in ____________ ('What hath God wrought')






29. Recently announced that it would charge for frequent access to website (newspaper)






30. Theory that we primarily use mass media to check what we already believe






31. If the media covers terrorist attacks - it leads to more terrorist attacks






32. Receiver's response to message






33. Targeting niche audiences--easier to use selection theory






34. The Nation's largest metropolitan daily






35. A model stating that media can effect some people - but not others (not everyone)






36. A model stating that effects are limited by individual differences and other factors






37. Peeks in mid 60's






38. A proportion taken to represent the population






39. Sole owner of Viacom/CBS






40. A program that is more specialized to a specific demographic






41. People that will buy news technologies first






42. A powerful effects model using the analogy of firing something through society for a direct hit






43. Is more credible seeming then newspapers (2 to 1 ratio)






44. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






45. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






46. Very sensationalistic journalism






47. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






48. Name of the guy Hearst send to Cuba






49. The TV world is __________________ then the real world






50. Write on specific subject on particular schedule