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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






2. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






3. A model stating that media can effect some people - but not others (not everyone)






4. Receiver's response to message






5. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






6. Publisher - THE Editor - other editors - designers - reporters






7. The percentage of the entire population in that media market






8. Universe. Entirety of what you are studying.






9. Media makes the world smaller (technology)--called _____________ ____________






10. The opinion stage to observable research






11. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






12. Father of Social Science Research






13. Provide feedback for movies






14. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






15. Personal noise inserted and pushed in journalism






16. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






17. First American Newspaper






18. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






19. _____________ created the New York Sun in __________






20. One problem with Schramm's model: there is no longer any _______ in the message






21. The phonograph became the first __________ when Edison put a nickel slot on it






22. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






23. Selection Theory: selective about what we ACTUALLY listen to






24. The ______ sends the message






25. The recent e-book battle on the Kindle is between these two...






26. Peeks mid 50's






27. Collection of data that can be characterized and counted in a way. Type of empirical research






28. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






29. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






30. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






31. People that will buy news technologies first






32. Technology changes how we live






33. Age correlates with each medium






34. ___________ published Publick Occurences in __________






35. Targeting niche audiences--easier to use selection theory






36. Increasing the amount of advertising and mixing commercial and noncommercial media content






37. Sole owner of Viacom/CBS






38. Regularly updated online journals that comment on just about everything






39. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






40. Framework for our government






41. The ______ is the source in which the message passes through (example: book - TV channel)






42. Records what the TV set was currently set on






43. Placing of stories around ads






44. Scientific research






45. A proportion taken to represent the population






46. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






47. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






48. Write on specific subject on particular schedule






49. This invention - used in war - helped to construct the 'inverted pyramid' structure






50. Ownership of media companies by multinational corporations







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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