Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






2. Part of a survey. More then just a one word answer needed. No yes or no questions






3. A model stating that media can effect some people - but not others (not everyone)






4. Age correlates with each medium






5. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






6. Owning several types of related businesses across the board






7. Sole owner of Viacom/CBS






8. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






9. Second biggest attention topic in news






10. Weekly news packages in theaters






11. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






13. Very sensationalistic journalism






14. Original research. Do it yourself






15. Selection Theory: selective about what you remember






16. People that will buy news technologies first






17. Write on specific subject on particular schedule






18. Name of the guy Hearst send to Cuba






19. Single company owns every aspect of business (i.e. production - distribution - etc)






20. Targeting niche audiences--easier to use selection theory






21. The Nation's largest metropolitan daily






22. Does not establish causality. Covers what the majority thinks. All perception






23. A model stating that media has a very direct and universal impact (effect)






24. _____________ invented the telegraph in ____________ ('What hath God wrought')






25. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






26. Sole owner of News Corp.






27. Theory stating that media defines the world for us (over-arching theory)






28. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






29. Intellectual questioning about culture and its effect--leads to cultural theory






30. A program that is more specialized to a specific demographic






31. A powerful effects model using the analogy of firing something through society for a direct hit






32. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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33. Suburban or regional versions of a metropolitan paper






34. Journalists who use things like Twitter to get info out fast - but they are not professional






35. 'The medium is the message'






36. Margin of error in polls






37. The theory stating that war - being more visual - will get the most attention and headlines in the news






38. Scientific research






39. Peeks mid 50's






40. Ownership of media companies by multinational corporations






41. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






42. Peeks in mid 20's






43. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






44. Awarded every April since 1917 for excellence






45. Theory that watching mediated violence reduces people's inclination to behave aggressively






46. Trying to buy NBC-Universal






47. The ______ sends the message






48. Publisher - THE Editor - other editors - designers - reporters






49. ___________ invented the printing press in __________






50. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)