Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






2. NBC is believed to have noise for _______ because it is owned by GE






3. The ______ sends the message






4. Always greater then the rating number






5. One problem with Schramm's model: there is no longer any _______ in the message






6. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






7. Theory that watching mediated violence reduces people's inclination to behave aggressively






8. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






9. When one culture forces or pushes their culture on another






10. Is more credible seeming then newspapers (2 to 1 ratio)






11. ____________ invented the phonograph in _________






12. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






13. __________came up with the basic model of mass communication






14. Framework for our government






15. Research that examines larger cultural effects






16. Collection of data that can be characterized and counted in a way. Type of empirical research






17. ___________ invented the printing press in __________






18. Theory stating that media defines the world for us (over-arching theory)






19. Research has already been done for you - you just collect it and put it into your paper






20. The recent e-book battle on the Kindle is between these two...






21. Died recently - wrote The Catcher in the Rye






22. Viewing violence causes anti-social behavior among some children






23. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






24. Stragglers to buying technology






25. Famous radio broadcast proving limited effects theories






26. Owning several types of related businesses across the board






27. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






28. Publisher - THE Editor - other editors - designers - reporters






29. The theory stating that war - being more visual - will get the most attention and headlines in the news






30. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






31. Targeting niche audiences--easier to use selection theory






32. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






33. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






34. Regularly updated online journals that comment on just about everything






35. The ability to effectively and efficiently comprehend and use any form of mediated communication






36. The opinion stage to observable research






37. The Nation's largest metropolitan daily






38. Direct - immediate causes and effects research






39. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






40. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






41. A concentration of media industries into an ever smaller number of companies






42. Intellectual questioning about culture and its effect--leads to cultural theory






43. Artificial setting - easier and less expensive - but not as accurate in results






44. People that will buy news technologies first






45. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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46. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






47. Writes on a particular area of interest (crime - sports - etc)






48. Peeks in mid 20's






49. Average household has a TV set on...






50. The TV world is __________________ then the real world