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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Agenda Setting
Decoder
Early Majority
Time Warner
2. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Citizen Kane 1941
Decoder
Citizen Journalists
Beat Reporters
3. Is more credible seeming then newspapers (2 to 1 ratio)
Remington
The New York Sun
Critical research
TV
4. Died recently - wrote The Catcher in the Rye
Rupert Murdoch
J.D. Salinger
Gatekeepers
Marshal McLuhan
5. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Print media usage
Early Majority
Early Window
Cultivation Analysis
6. Around the World in 72 days--stunt journalist
Disney
Wire Services
Nellie Bly
Multi-Step Flow theory
7. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Comcast
Agenda Setting
Catharsis theory
Laggards
8. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Desensitization
Audience - visual - economic - political - gatekeepers
Qualitative research
Laggards
9. Single company owns every aspect of business (i.e. production - distribution - etc)
Diurnals
Vertical monopoly
Oligopoly
Early Window
10. Peeks mid 50's
Early Majority
Audience - visual - economic - political - gatekeepers
Vertical monopoly
Print media usage
11. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Newsreel
Primary Research
Newspaper Hierarchy
Peoplemeter
12. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Imitation
A. C. Nielson Co
Uses and Gratification
13. Collection of data that can be characterized and counted in a way. Type of empirical research
Telecommunications Act of 1996
Content Analysis
Secondary research
Culture
14. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
cartoons
News Hole
Desensitization
15. Receiver's response to message
Selective exposure
Feedback
Rupert Murdoch
Share Number
16. Universe. Entirety of what you are studying.
Paul Lazarsfield
Population
Communication
Magic Bullet Theory
17. Provide feedback for movies
Benjamin Day 1833
Catharsis
Administrative research
Preview Audiences
18. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Muckrakers
William Randolph Hearst
Primary Research
Telecommunications Act of 1996
19. If the media covers terrorist attacks - it leads to more terrorist attacks
Media literacy
Integrated audience reach
Contagion effect
News Diffusion
20. This relaxed government restrictions on media ownership
Saturation Stage
Telecommunications Act of 1996
Benjamin Harris 1690
Experiment
21. Theory stating that media defines the world for us (over-arching theory)
Disney
Magic Bullet Theory
Cultivation Theory
Economy
22. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Alexander Graham Bell 1876
Two-Step Flow theory
Winter
Disney
23. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Publick Occurences
Print media usage
Dissonance Theory
24. The two (in order) largest newspaper chains (USA Today is owned by one)
Cultivation Analysis
Pulitzer Prize
Gannett and McClatchy
Viacom/CBS
25. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Diurnals
Limited Effects Model
Horizontal monopoly
Alternative Press
26. The percentage of the entire population in that media market
Rating
Empirical research
Multi-Step Flow theory
War
27. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
J.D. Salinger
Share
Mainstreaming
Early Window
28. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Arbitron
60% More violent
Agenda-Setting Effect
A. C. Nielson Co
29. When one culture forces or pushes their culture on another
Feedback
Nellie Bly
Cultural Hegemony
Globalization
30. A social science on human behavior
Dissident Press
Johannes Gutenberg 1456
Communication
Print media usage
31. Peeks in late teens
Radio usage
Mixed Effects Model
Survey
Vertical monopoly
32. _________ broadcasted War of the Worlds on Halloween _______.
Fact about the usage of the media
Rupert Murdoch
Orson Wells 1938
Empirical research
33. The recent e-book battle on the Kindle is between these two...
Print media usage
Sample
Amazon and MacMillan Publishing
Peoplemeter
34. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Reinforcement Theory
Multi-Step Flow theory
Saturation Stage
NY Times
35. The first major daily
Selective Perception
Preview Audiences
Diurnals
The New York Sun
36. Records what the TV set was currently set on
News Diffusion
Nellie Bly
Audimeter
Product Placement
37. Entry-level job - don't know what you will write
Wilbur Schramm
Amazon and MacMillan Publishing
General Assignment Reporters (GAs)
Content Analysis
38. Viewing violence causes anti-social behavior among some children
Stimulation theory
Integrated audience reach
Survey
Cultural Hegemony
39. Stragglers to buying technology
Late Majority
Mixed Effects Model
Burning Tank Theory
TV watching
40. The theory stating that war - being more visual - will get the most attention and headlines in the news
Vertical monopoly
Burning Tank Theory
Dissonance Theory
Penny Press
41. People that continue to hold out on technologies
Still photography 1839
Oligopoly
Laggards
Comcast
42. Television's ability to move people toward a common understanding of how things are
NY Times
Experiment
Mainstreaming
Muckrakers
43. The biggest owner of radio stations (Dixie Chick controversy)
Open-Ended questions
Payne Fund Studies 1929
Clear Channel
Early Window
44. Where old and new media collide--media across multiple platforms
Convergence
Audimeter
Preview Audiences
Jukebox
45. Peeks in mid 60's
Cultivation Theory
TV watching
Zoned editions
Johannes Gutenberg 1456
46. Increasing the amount of advertising and mixing commercial and noncommercial media content
Alternative Press
Penny Press
Hypercommercialism
Passive Peoplemeter
47. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Globalization
Primary Research
Critical research
News Corp.
48. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Audience - visual - economic - political - gatekeepers
GE/NBC-Universal
Agenda Setting
49. One problem with Schramm's model: there is no longer any _______ in the message
Cultural Hegemony
Marshal McLuhan
Delay
Burning Tank Theory
50. The opinion stage to observable research
The New York Sun
Winter
Empirical research
Sample
Can you answer 50 questions in 15 minutes?
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