Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that watching mediated violence reduces people's inclination to behave aggressively






2. Suburban or regional versions of a metropolitan paper






3. Weekly news packages in theaters






4. Sole owner of News Corp.






5. Average American spends _________________________ listening to the radio






6. _________ was tried for libel against the British in his newspaper ___________






7. This invention - used in war - helped to construct the 'inverted pyramid' structure






8. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






9. Placing of stories around ads






10. People that continue to hold out on technologies






11. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






12. Technology changes how we live






13. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






14. Died recently - wrote The Catcher in the Rye






15. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






16. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






17. Selection Theory: only expose ourselves to those that we will agree with already






18. Selection Theory: selective about what you remember






19. If the media covers terrorist attacks - it leads to more terrorist attacks






20. When one culture forces or pushes their culture on another






21. Peeks in mid 20's






22. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






23. This cheap newsprint created larger readership






24. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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25. The Nation's largest metropolitan daily






26. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






27. ____________ invented the phonograph in _________






28. The ______ sends the message






29. 'The medium is the message'






30. _________ broadcasted War of the Worlds on Halloween _______.






31. Letters to the editor - non-scientific






32. The opinion stage to observable research






33. A model stating that media can effect some people - but not others (not everyone)






34. Recently announced that it would charge for frequent access to website (newspaper)






35. A social science on human behavior






36. The percentage of the entire population in that media market






37. The two (in order) largest newspaper chains (USA Today is owned by one)






38. Scientific research






39. Collection of data that can be characterized and counted in a way. Type of empirical research






40. The ______ is the source in which the message passes through (example: book - TV channel)






41. Peeks in late teens






42. The phonograph became the first __________ when Edison put a nickel slot on it






43. Investigative journalists that exposed corruption






44. Publisher - THE Editor - other editors - designers - reporters






45. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






47. Very sensationalistic journalism






48. Famous radio broadcast proving limited effects theories






49. Free - alternative weeklies with a local and political orientation






50. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War