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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that watching mediated violence reduces people's inclination to behave aggressively
Product Placement
Catharsis
Telegraph
Viacom/CBS
2. Suburban or regional versions of a metropolitan paper
Zoned editions
Cultural Hegemony
Oligopoly
Burning Tank Theory
3. Weekly news packages in theaters
Clear Channel
Soft news
Newsreel
Contagion effect
4. Sole owner of News Corp.
Cultivation Theory
Peoplemeter
Rupert Murdoch
Survey
5. Average American spends _________________________ listening to the radio
Clear Channel
Preview Audiences
3 hours a day
General Assignment Reporters (GAs)
6. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Pulitzer Prize
Open-Ended questions
7 hours a day
7. This invention - used in war - helped to construct the 'inverted pyramid' structure
Dissident Press
Hypercommercialism
Telegraph
Rupert Murdoch
8. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Columnists
Economy
Dissonance Theory
9. Placing of stories around ads
Oligopoly
Thomas Edison 1877
News Hole
7 hours a day
10. People that continue to hold out on technologies
Laggards
Amazon and MacMillan Publishing
Interpreter
Rupert Murdoch
11. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
7 hours a day
A. C. Nielson Co
Identification
Payne Fund Studies 1929
12. Technology changes how we live
Rating
Technological determinism
Catharsis
General Assignment Reporters (GAs)
13. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Selective exposure
Alternative Press
Agenda-Setting Effect
14. Died recently - wrote The Catcher in the Rye
Marshal McLuhan
J.D. Salinger
Print media usage
Nellie Bly
15. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Orson Wells 1938
Communication
7 hours a day
16. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Telecommunications Act of 1996
Product Placement
Critical research
Jukebox
17. Selection Theory: only expose ourselves to those that we will agree with already
Lab experiments
Selective exposure
Horizontal monopoly
Benjamin Harris 1690
18. Selection Theory: selective about what you remember
Agenda Setting
Selective Retention
Gatekeepers
TV watching
19. If the media covers terrorist attacks - it leads to more terrorist attacks
Population
Paul Lazarsfield
Contagion effect
Wilbur Schramm
20. When one culture forces or pushes their culture on another
Narrowcasting
Cultural Hegemony
Vertical monopoly
Alexander Graham Bell 1876
21. Peeks in mid 20's
Two Step Flow
Movie usage
Lab experiments
Cultivation Analysis
22. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Sumner Redstone
Nellie Bly
Gannett and McClatchy
Share
23. This cheap newsprint created larger readership
Time Warner
Penny Press
William Randolph Hearst
Reinforcement Theory
24. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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25. The Nation's largest metropolitan daily
Movie usage
Passive Peoplemeter
Cultivation Theory
The New York Times
26. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Sample
Early Majority
Panel Study
Movie usage
27. ____________ invented the phonograph in _________
Stimulation theory
Thomas Edison 1877
Empirical research
Panel Study
28. The ______ sends the message
Encoder
GE/NBC-Universal
Disney
5%
29. 'The medium is the message'
Blogs
Marshal McLuhan
Share Number
Limited Effects Model
30. _________ broadcasted War of the Worlds on Halloween _______.
Telegraph
Selective Perception
Cultivation Theory
Orson Wells 1938
31. Letters to the editor - non-scientific
Publick Occurences
Feedback
Audience Generated Feedback
Two Step Flow
32. The opinion stage to observable research
Media Originated Feedback
Empirical research
Field experiments
Johannes Gutenberg 1456
33. A model stating that media can effect some people - but not others (not everyone)
Zoned editions
7 hours a day
Citizen Journalists
Mixed Effects Model
34. Recently announced that it would charge for frequent access to website (newspaper)
Federalist Papers
Powerful Effects Model
NY Times
Audience Generated Feedback
35. A social science on human behavior
Communication
Globalization
Amazon and MacMillan Publishing
Horizontal monopoly
36. The percentage of the entire population in that media market
Paul Lazarsfield
Noise
Rating
Close-ended questions
37. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Remington
Feedback
Empirical research
38. Scientific research
Joseph Pulitzer
Empirical research
The New York Times
Cultivation Analysis
39. Collection of data that can be characterized and counted in a way. Type of empirical research
Two Step Flow
Content Analysis
Penny Press
Primary Research
40. The ______ is the source in which the message passes through (example: book - TV channel)
Sample
Interpreter
Jukebox
60% More violent
41. Peeks in late teens
Early Window
Diurnals
Radio usage
Selective Retention
42. The phonograph became the first __________ when Edison put a nickel slot on it
Content Analysis
Jukebox
Desensitization
Imitation
43. Investigative journalists that exposed corruption
J.D. Salinger
Disney
Muckrakers
Decoder
44. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Summer
Horizontal monopoly
Mixed Effects Model
45. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Print media usage
Dissonance Theory
Viacom/CBS
Two-Step Flow theory
46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
Convergence
Newspaper Hierarchy
Empirical research
47. Very sensationalistic journalism
Innovators/Early Adaptors
John Peter Zenger New York Weekly
Newsreel
Yellow Journalism
48. Famous radio broadcast proving limited effects theories
Oligopoly
War of the Worlds
Diurnals
Stimulation theory
49. Free - alternative weeklies with a local and political orientation
Wire Services
Identification
Imitation
Dissident Press
50. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Watergate Nixon
William Randolph Hearst
Agenda-Setting Effect
Audience - visual - economic - political - gatekeepers