Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Part of a survey. More then just a one word answer needed. No yes or no questions






2. This cheap newsprint created larger readership






3. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






4. Free - alternative weeklies with a local and political orientation






5. Regularly updated online journals that comment on just about everything






6. ____________ invented the phonograph in _________






7. Set of values and shared beliefs






8. The phonograph became the first __________ when Edison put a nickel slot on it






9. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






10. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






11. The ______ is the source in which the message passes through (example: book - TV channel)






12. Real-life setting - better - but more expensive






13. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






14. Original research. Do it yourself






15. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






16. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






17. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






18. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






19. Theory that there are multiple opinion leaders that shaper our viewpoints






20. Letters to the editor - non-scientific






21. Theory that watching mediated violence reduces people's inclination to behave aggressively






22. Targeting niche audiences--easier to use selection theory






23. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






24. A model stating that media can effect some people - but not others (not everyone)






25. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






26. Provide feedback for movies






27. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






28. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






29. Peeks in mid 20's






30. A model stating that media has a very direct and universal impact (effect)






31. First American Newspaper






32. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






33. Story order emphasis that eventually shapes our world views and values of importance






34. Universe. Entirety of what you are studying.






35. The ______ sends the message






36. Selection Theory: only expose ourselves to those that we will agree with already






37. One problem with Schramm's model: there is no longer any _______ in the message






38. A powerful effects model using the analogy of firing something through society for a direct hit






39. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






40. Research has already been done for you - you just collect it and put it into your paper






41. Direct - immediate causes and effects research






42. Is more credible seeming then newspapers (2 to 1 ratio)






43. Framework for our government






44. Getting information by word of mouth.






45. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






46. A social science on human behavior






47. __________came up with the basic model of mass communication






48. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






49. Television's ability to move people toward a common understanding of how things are






50. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________