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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Share Number
Uses and Gratification
Beat Reporters
2. Collection of data that can be characterized and counted in a way. Type of empirical research
Telegraph
Narrowcasting
TV
Content Analysis
3. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Jukebox
Rating
Alternative Press
Share
4. Around the World in 72 days--stunt journalist
Administrative research
Early Majority
Nellie Bly
Wilbur Schramm
5. The ______ sends the message
Jukebox
Critical research
Still photography 1839
Encoder
6. Entry-level job - don't know what you will write
Dissident Press
Newspaper Hierarchy
Saturation Stage
General Assignment Reporters (GAs)
7. 'The medium is the message'
NY Times
The New York Times
Marshal McLuhan
Hypercommercialism
8. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Marshal McLuhan
Laggards
Multi-Step Flow theory
9. The first major daily
Close-ended questions
The New York Sun
Global village
Joseph Pulitzer
10. Receiver's response to message
small town papers
Feedback
Gatekeepers
Close-ended questions
11. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Wire Services
Dissonance Theory
Columnists
Economy
12. This relaxed government restrictions on media ownership
Jukebox
Beat Reporters
Telecommunications Act of 1996
Communication
13. Research has already been done for you - you just collect it and put it into your paper
Catharsis
Secondary research
small town papers
Dissident Press
14. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Convergence
Summer
Panel Study
Uses and Gratification
15. Peeks mid 50's
Administrative research
Print media usage
Convergence
Qualitative research
16. Theory that we primarily use mass media to check what we already believe
Newsreel
Reinforcement Theory
Amazon and MacMillan Publishing
Time Warner
17. Intellectual questioning about culture and its effect--leads to cultural theory
Soft news
Qualitative research
Marshal McLuhan
Economy
18. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Telegraph
John Peter Zenger New York Weekly
Conan O'Brian
19. A concentration of media industries into an ever smaller number of companies
Oligopoly
Passive Peoplemeter
cartoons
Agenda Setting
20. Free - alternative weeklies with a local and political orientation
Dissident Press
7 hours a day
Bias
Global village
21. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
News Diffusion
Population
Agenda-Setting Effect
Payne Fund Studies 1929
22. _____________ created the New York Sun in __________
Benjamin Day 1833
Thomas Edison 1877
Conan O'Brian
Imitation
23. Weekly news packages in theaters
Remington
Newsreel
Rupert Murdoch
News Diffusion
24. Always greater then the rating number
Share Number
Muckrakers
small town papers
3 hours a day
25. Sole owner of Viacom/CBS
TV
Innovators/Early Adaptors
Sumner Redstone
Wire Services
26. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Comcast
Thomas Edison 1877
Print media usage
Media Originated Feedback
27. Margin of error in polls
Bias
Thomas Edison 1877
5%
Identification
28. A proportion taken to represent the population
Sample
Samuel Morse 1844
Limited Effects Model
Administrative research
29. Framework for our government
Watergate Nixon
Federalist Papers
Content Analysis
TV watching
30. A program that is more specialized to a specific demographic
Content Analysis
Arbitron
Narrowcasting
Payne Fund Studies 1929
31. Famous radio broadcast proving limited effects theories
War of the Worlds
Sumner Redstone
Powerful Effects Model
Critical research
32. One problem with Schramm's model: there is no longer any _______ in the message
Rupert Murdoch
Delay
News Corp.
TV watching
33. Letters to the editor - non-scientific
Communication
Selective Retention
Audience Generated Feedback
Peoplemeter
34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Burning Tank Theory
Bias
Passive Peoplemeter
Soft news
35. Average household has a TV set on...
7 hours a day
small town papers
Population
Cultivation Theory
36. Publisher - THE Editor - other editors - designers - reporters
Passive Peoplemeter
Newspaper Hierarchy
Nellie Bly
Rupert Murdoch
37. ____________ invented the phonograph in _________
Thomas Edison 1877
News Corp.
Comcast
Benjamin Day 1833
38. Selection Theory: selective about what you remember
Pulitzer Prize
Selective Retention
Oligopoly
Agenda-Setting Effect
39. Peeks in late teens
Radio usage
Payne Fund Studies 1929
Alternative Press
Yellow Journalism
40. Recently announced that it would charge for frequent access to website (newspaper)
Agenda Setting
Pulitzer Prize
NY Times
Payne Fund Studies 1929
41. A model stating that effects are limited by individual differences and other factors
Share Number
John Peter Zenger New York Weekly
Limited Effects Model
Fact about the usage of the media
42. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Diurnals
Hard news
Preview Audiences
Horizontal monopoly
43. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Beat Reporters
Print media usage
Laggards
44. People that continue to hold out on technologies
Content Analysis
Selective Perception
Radio usage
Laggards
45. Targeting niche audiences--easier to use selection theory
Qualitative research
Narrowcasting
Preview Audiences
Gatekeepers
46. Peeks in mid 60's
Communication
Passive Peoplemeter
Cultivation Theory
TV watching
47. Theory that there are multiple opinion leaders that shaper our viewpoints
Secondary research
Multi-Step Flow theory
Still photography 1839
Feedback
48. Very sensationalistic journalism
Time Warner
Primary Research
Yellow Journalism
Secondary research
49. _________ was tried for libel against the British in his newspaper ___________
Empirical research
John Peter Zenger New York Weekly
TV
Print media usage
50. Selection Theory: only expose ourselves to those that we will agree with already
Joseph Pulitzer
Close-ended questions
Selective exposure
William Randolph Hearst