Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Owning several types of related businesses across the board






2. Viewing violence causes anti-social behavior among some children






3. Recently announced that it would charge for frequent access to website (newspaper)






4. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






5. Died recently - wrote The Catcher in the Rye






6. These papers are still doing good despite the rapid circulation of newspapers






7. Targeting niche audiences--easier to use selection theory






8. Father of Social Science Research






9. The ______ is the source in which the message passes through (example: book - TV channel)






10. Increasing the amount of advertising and mixing commercial and noncommercial media content






11. Theory that there are multiple opinion leaders that shaper our viewpoints






12. Name of the guy Hearst send to Cuba






13. Selection Theory: selective about what we ACTUALLY listen to






14. Direct - immediate causes and effects research






15. Awarded every April since 1917 for excellence






16. A proportion taken to represent the population






17. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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18. People that continue to hold out on technologies






19. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






20. The first major daily






21. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






22. Famous radio broadcast proving limited effects theories






23. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






24. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






25. Selection Theory: only expose ourselves to those that we will agree with already






26. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






27. Investigative journalists that exposed corruption






28. The Nation's largest metropolitan daily






29. This cheap newsprint created larger readership






30. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






31. A model stating that media can effect some people - but not others (not everyone)






32. Set of values and shared beliefs






33. Records what the TV set was currently set on






34. The opinion stage to observable research






35. Media makes the world smaller (technology)--called _____________ ____________






36. Does not establish causality. Covers what the majority thinks. All perception






37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






38. The recent e-book battle on the Kindle is between these two...






39. A concentration of media industries into an ever smaller number of companies






40. Weekly news packages in theaters






41. __________came up with the basic model of mass communication






42. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






43. This host demonstrated cultural imperialism in campaigning for the Finland President

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44. Collection of data that can be characterized and counted in a way. Type of empirical research






45. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






46. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






47. First American Newspaper






48. Part of a survey. More then just a one word answer needed. No yes or no questions






49. Scientific research






50. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online