Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 20's






2. Owning several types of related businesses across the board






3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






4. Has the fewest TV viewers






5. Anything that interferes with or alters the message






6. The TV world is __________________ then the real world






7. Peeks in late teens






8. True frontrunners of our daily newspaper (local news on news sheets






9. Sole owner of News Corp.






10. Trying to buy NBC-Universal






11. Universe. Entirety of what you are studying.






12. _____________ invented the telegraph in ____________ ('What hath God wrought')






13. The recent e-book battle on the Kindle is between these two...






14. Single company owns every aspect of business (i.e. production - distribution - etc)






15. _________ was tried for libel against the British in his newspaper ___________






16. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






17. ___________ published Publick Occurences in __________






18. _____________ created the New York Sun in __________






19. Research that examines larger cultural effects






20. Framework for our government






21. Receiver's response to message






22. Famous radio broadcast proving limited effects theories






23. Targeting niche audiences--easier to use selection theory






24. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






25. The ______ is the receiver of the message






26. Father of Social Science Research






27. Direct - immediate causes and effects research






28. Weekly news packages in theaters






29. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






30. Second biggest attention topic in news






31. Name of the guy Hearst send to Cuba






32. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






34. The ______ is the source in which the message passes through (example: book - TV channel)






35. This host demonstrated cultural imperialism in campaigning for the Finland President

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36. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






37. Letters to the editor - non-scientific






38. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






39. People that continue to hold out on technologies






40. Stragglers to buying technology






41. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






42. A proportion taken to represent the population






43. Around the World in 72 days--stunt journalist






44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






45. Entry-level job - don't know what you will write






46. Free - alternative weeklies with a local and political orientation






47. Original research. Do it yourself






48. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






49. This cheap newsprint created larger readership






50. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools