Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writes on a particular area of interest (crime - sports - etc)






2. Father of Social Science Research






3. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






4. Sensational stories that do not serve the democratic function of journalism






5. The recent e-book battle on the Kindle is between these two...






6. _____________ invented the telephone in _____________






7. These papers are still doing good despite the rapid circulation of newspapers






8. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






9. _________ broadcasted War of the Worlds on Halloween _______.






10. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






11. Personal noise inserted and pushed in journalism






12. The ______ is the receiver of the message






13. Part of a survey. More then just a one word answer needed. No yes or no questions






14. Research that examines larger cultural effects






15. In social cognitive theory - the direct replication of an observed behavior






16. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






17. The ability to effectively and efficiently comprehend and use any form of mediated communication






18. Always greater then the rating number






19. Getting information by word of mouth.






20. Famous radio broadcast proving limited effects theories






21. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






22. Owning several types of related businesses across the board






23. Direct - immediate causes and effects research






24. Second biggest attention topic in news






25. Records what the TV set was currently set on






26. Peeks in mid 60's






27. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






28. Collection of data that can be characterized and counted in a way. Type of empirical research






29. Framework for our government






30. __________came up with the basic model of mass communication






31. The ______ sends the message






32. Died recently - wrote The Catcher in the Rye






33. True frontrunners of our daily newspaper (local news on news sheets






34. A model stating that media can effect some people - but not others (not everyone)






35. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






36. If the media covers terrorist attacks - it leads to more terrorist attacks






37. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






38. The theory stating that war - being more visual - will get the most attention and headlines in the news






39. ____________ invented the phonograph in _________






40. Selection Theory: selective about what we ACTUALLY listen to






41. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






42. This invention - used in war - helped to construct the 'inverted pyramid' structure






43. Theory that there are multiple opinion leaders that shaper our viewpoints






44. Peeks in mid 20's






45. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






46. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


47. Theory that we only pick media that we will find gratifying






48. Television's ability to move people toward a common understanding of how things are






49. Selection Theory: only expose ourselves to those that we will agree with already






50. Selection Theory: selective about what you remember