Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People that continue to hold out on technologies






2. Set of values and shared beliefs






3. Second biggest attention topic in news






4. Writes on a particular area of interest (crime - sports - etc)






5. Real-life setting - better - but more expensive






6. Research that examines larger cultural effects






7. Has the most TV audience






8. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






9. Peeks in late teens






10. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






11. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






12. _________ was tried for libel against the British in his newspaper ___________






13. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






14. Selection Theory: selective about what you remember






15. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






16. The ______ is the receiver of the message






17. Getting information by word of mouth.






18. People that will buy news technologies first






19. First American Newspaper






20. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






21. The percentage of the entire population in that media market






22. Famous radio broadcast proving limited effects theories






23. The biggest owner of radio stations (Dixie Chick controversy)






24. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






25. Publisher - THE Editor - other editors - designers - reporters






26. ____________ invented the phonograph in _________






27. The recent e-book battle on the Kindle is between these two...






28. Letters to the editor - non-scientific






29. __________came up with the basic model of mass communication






30. Story order emphasis that eventually shapes our world views and values of importance






31. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






32. Investigative journalists that exposed corruption






33. Personal noise inserted and pushed in journalism






34. Sensational stories that do not serve the democratic function of journalism






35. These papers are still doing good despite the rapid circulation of newspapers






36. Always greater then the rating number






37. Universe. Entirety of what you are studying.






38. A model stating that media has a very direct and universal impact (effect)






39. Margin of error in polls






40. Sole owner of News Corp.






41. 'The medium is the message'






42. This cheap newsprint created larger readership






43. Single company owns every aspect of business (i.e. production - distribution - etc)






44. Awarded every April since 1917 for excellence






45. Average household has a TV set on...






46. ___________ published Publick Occurences in __________






47. NBC is believed to have noise for _______ because it is owned by GE






48. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






49. Sole owner of Viacom/CBS






50. Scientific research