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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A powerful effects model using the analogy of firing something through society for a direct hit
Uses and Gratification
Arbitron
Magic Bullet Theory
Columnists
2. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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3. Universe. Entirety of what you are studying.
John Peter Zenger New York Weekly
Gatekeepers
Clear Channel
Population
4. Has the most TV audience
Gatekeepers
Hard news
General Assignment Reporters (GAs)
Winter
5. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Pulitzer Prize
Time Warner
Secondary research
Federalist Papers
6. The opinion stage to observable research
News Corp.
Empirical research
Open-Ended questions
Content Analysis
7. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Experiment
Magic Bullet Theory
Product Placement
8. The Nation's largest metropolitan daily
News Hole
The New York Times
Secondary research
Audience Generated Feedback
9. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
Uses and Gratification
Early Window
Mainstreaming
10. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Administrative research
Empirical research
Penny Press
11. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Late Majority
cartoons
Cultivation Analysis
Media literacy
12. Very sensationalistic journalism
Audience Generated Feedback
Yellow Journalism
Amazon and MacMillan Publishing
Publick Occurences
13. A program that is more specialized to a specific demographic
Peoplemeter
Narrowcasting
Agenda Setting
Passive Peoplemeter
14. Investigative journalists that exposed corruption
Muckrakers
Field experiments
Agenda-Setting Effect
Viacom/CBS
15. Margin of error in polls
5%
Field experiments
News Corp.
Yellow Journalism
16. Getting information by word of mouth.
Mainstreaming
Amazon and MacMillan Publishing
Radio usage
Two Step Flow
17. Letters to the editor - non-scientific
GE/NBC-Universal
Mixed Effects Model
Audience Generated Feedback
Alexander Graham Bell 1876
18. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
cartoons
GE/NBC-Universal
Primary Research
Disney
19. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Horizontal monopoly
Gannett and McClatchy
The New York Times
20. This host demonstrated cultural imperialism in campaigning for the Finland President
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21. Always greater then the rating number
Audience - visual - economic - political - gatekeepers
Disney
Share Number
Samuel Morse 1844
22. The recent e-book battle on the Kindle is between these two...
Columnists
Amazon and MacMillan Publishing
Citizen Kane 1941
Limited Effects Model
23. A social science on human behavior
J.D. Salinger
Cultural Hegemony
Conan O'Brian
Communication
24. Theory stating that media defines the world for us (over-arching theory)
Rupert Murdoch
Field experiments
Hypercommercialism
Cultivation Theory
25. First American Newspaper
Limited Effects Model
Soft news
Publick Occurences
60% More violent
26. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Two-Step Flow theory
Communication
Payne Fund Studies 1929
Early Window
27. NBC is believed to have noise for _______ because it is owned by GE
Gannett and McClatchy
Columnists
Stimulation theory
War
28. Selection Theory: selective about what we ACTUALLY listen to
Administrative research
Secondary research
Blogs
Selective Perception
29. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Survey
Payne Fund Studies 1929
Zoned editions
30. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Federalist Papers
Citizen Kane 1941
Albert Bandura
Interpreter
31. Famous radio broadcast proving limited effects theories
The New York Sun
War of the Worlds
Amazon and MacMillan Publishing
NY Times
32. Average American spends _________________________ listening to the radio
3 hours a day
Limited Effects Model
Selective Perception
Fact about the usage of the media
33. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Mixed Effects Model
Passive Peoplemeter
Primary Research
Wire Services
34. A model stating that media has a very direct and universal impact (effect)
Citizen Journalists
Content Analysis
Powerful Effects Model
Publick Occurences
35. Trying to buy NBC-Universal
Comcast
Reinforcement Theory
Joseph Pulitzer
Dissident Press
36. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Gannett and McClatchy
William Randolph Hearst
5%
Interpreter
37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Zoned editions
Gatekeepers
Feedback
Benjamin Harris 1690
38. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
Conan O'Brian
Selective Perception
War of the Worlds
39. Research that examines larger cultural effects
Critical research
Powerful Effects Model
Desensitization
Content Analysis
40. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Integrated audience reach
Catharsis theory
Telecommunications Act of 1996
John Peter Zenger New York Weekly
41. Entry-level job - don't know what you will write
Primary Research
General Assignment Reporters (GAs)
Laggards
Yellow Journalism
42. This relaxed government restrictions on media ownership
Hard news
Powerful Effects Model
Agenda-Setting Effect
Telecommunications Act of 1996
43. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Soft news
Bias
Noise
44. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
General Assignment Reporters (GAs)
Conan O'Brian
Limited Effects Model
45. Weekly news packages in theaters
TV
Columnists
Newsreel
Thomas Edison 1877
46. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Diurnals
Dissonance Theory
Narrowcasting
Soft news
47. aguerre and Niepce invented _________ in ____________
Viacom/CBS
Still photography 1839
Zoned editions
Identification
48. The first major daily
Wire Services
The New York Sun
Diurnals
Marshal McLuhan
49. Single company owns every aspect of business (i.e. production - distribution - etc)
Dissonance Theory
Orson Wells 1938
Vertical monopoly
Sumner Redstone
50. In social cognitive theory - the direct replication of an observed behavior
Telecommunications Act of 1996
Imitation
Peoplemeter
Diurnals