Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.






2. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






3. Awarded every April since 1917 for excellence






4. aguerre and Niepce invented _________ in ____________






5. These papers are still doing good despite the rapid circulation of newspapers






6. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






7. Receiver's response to message






8. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






9. Intellectual questioning about culture and its effect--leads to cultural theory






10. The ______ is the source in which the message passes through (example: book - TV channel)






11. A social science on human behavior






12. Entry-level job - don't know what you will write






13. Father of Social Science Research






14. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






15. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






16. The biggest owner of radio stations (Dixie Chick controversy)






17. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






18. The recent e-book battle on the Kindle is between these two...






19. Theory stating that media defines the world for us (over-arching theory)






20. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






21. Peeks in late teens






22. Journalists who use things like Twitter to get info out fast - but they are not professional






23. Personal noise inserted and pushed in journalism






24. This cheap newsprint created larger readership






25. Targeting niche audiences--easier to use selection theory






26. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






27. Scientific research






28. Very sensationalistic journalism






29. Provide feedback for movies






30. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






31. _________ broadcasted War of the Worlds on Halloween _______.






32. Owning several types of related businesses across the board






33. Viewing violence causes anti-social behavior among some children






34. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






35. Publisher - THE Editor - other editors - designers - reporters






36. Average household has a TV set on...






37. Age correlates with each medium






38. Has the fewest TV viewers






39. Write on specific subject on particular schedule






40. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






41. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






42. Is more credible seeming then newspapers (2 to 1 ratio)






43. A model stating that media has a very direct and universal impact (effect)






44. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






45. Free - alternative weeklies with a local and political orientation






46. Theory that there are multiple opinion leaders that shaper our viewpoints






47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






48. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






49. First American Newspaper






50. ___________ published Publick Occurences in __________