Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






2. True frontrunners of our daily newspaper (local news on news sheets






3. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






4. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






5. The percentage of the entire population in that media market






6. In social cognitive theory - the direct replication of an observed behavior






7. Awarded every April since 1917 for excellence






8. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






9. _____________ invented the telegraph in ____________ ('What hath God wrought')






10. Suburban or regional versions of a metropolitan paper






11. Entry-level job - don't know what you will write






12. Targeting niche audiences--easier to use selection theory






13. Second biggest attention topic in news






14. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






15. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






16. Peeks mid 50's






17. Letters to the editor - non-scientific






18. Stragglers to buying technology






19. Receiver's response to message






20. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






21. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






22. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






23. A proportion taken to represent the population






24. Artificial setting - easier and less expensive - but not as accurate in results






25. The biggest owner of radio stations (Dixie Chick controversy)






26. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






27. Has the fewest TV viewers






28. Collection of data that can be characterized and counted in a way. Type of empirical research






29. Technology changes how we live






30. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






31. The recent e-book battle on the Kindle is between these two...






32. Does not establish causality. Covers what the majority thinks. All perception






33. Records what the TV set was currently set on






34. Father of Social Science Research






35. The ability to effectively and efficiently comprehend and use any form of mediated communication






36. Regularly updated online journals that comment on just about everything






37. Free - alternative weeklies with a local and political orientation






38. Weekly news packages in theaters






39. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






40. The ______ is the source in which the message passes through (example: book - TV channel)






41. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






42. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






43. Peeks in mid 20's






44. aguerre and Niepce invented _________ in ____________






45. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






46. Around the World in 72 days--stunt journalist






47. Sensational stories that do not serve the democratic function of journalism






48. Margin of error in polls






49. The ______ sends the message






50. Journalists who use things like Twitter to get info out fast - but they are not professional