Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that media can effect some people - but not others (not everyone)






2. Real-life setting - better - but more expensive






3. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






4. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






5. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






6. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






7. Anything that interferes with or alters the message






8. __________came up with the basic model of mass communication






9. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






10. A concentration of media industries into an ever smaller number of companies






11. The TV world is __________________ then the real world






12. Sensational stories that do not serve the democratic function of journalism






13. Collection of data that can be characterized and counted in a way. Type of empirical research






14. The ______ is the source in which the message passes through (example: book - TV channel)






15. People that will buy news technologies first






16. Is more credible seeming then newspapers (2 to 1 ratio)






17. A program that is more specialized to a specific demographic






18. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






19. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






20. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






21. The theory stating that war - being more visual - will get the most attention and headlines in the news






22. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






23. Died recently - wrote The Catcher in the Rye






24. Universe. Entirety of what you are studying.






25. Television's ability to move people toward a common understanding of how things are






26. Getting information by word of mouth.






27. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






28. Framework for our government






29. _____________ created the New York Sun in __________






30. This relaxed government restrictions on media ownership






31. _________ broadcasted War of the Worlds on Halloween _______.






32. Set of values and shared beliefs






33. Targeting niche audiences--easier to use selection theory






34. In social cognitive theory - the direct replication of an observed behavior






35. Trying to buy NBC-Universal






36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






37. Theory that we only pick media that we will find gratifying






38. Suburban or regional versions of a metropolitan paper






39. The recent e-book battle on the Kindle is between these two...






40. The two (in order) largest newspaper chains (USA Today is owned by one)






41. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






42. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






43. Recently announced that it would charge for frequent access to website (newspaper)






44. This invention - used in war - helped to construct the 'inverted pyramid' structure






45. Journalists who use things like Twitter to get info out fast - but they are not professional






46. Receiver's response to message






47. ___________ invented the printing press in __________






48. Research that examines larger cultural effects






49. Always greater then the rating number






50. Theory that we primarily use mass media to check what we already believe