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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Targeting niche audiences--easier to use selection theory






2. Publisher - THE Editor - other editors - designers - reporters






3. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






4. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






5. The phonograph became the first __________ when Edison put a nickel slot on it






6. Single company owns every aspect of business (i.e. production - distribution - etc)






7. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






8. Receiver's response to message






9. A proportion taken to represent the population






10. The recent e-book battle on the Kindle is between these two...






11. Framework for our government






12. One problem with Schramm's model: there is no longer any _______ in the message






13. Sensational stories that do not serve the democratic function of journalism






14. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






15. When one culture forces or pushes their culture on another






16. The biggest owner of radio stations (Dixie Chick controversy)






17. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






18. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






19. The Nation's largest metropolitan daily






20. Story order emphasis that eventually shapes our world views and values of importance






21. Theory that we only pick media that we will find gratifying






22. Where old and new media collide--media across multiple platforms






23. Around the World in 72 days--stunt journalist






24. Free - alternative weeklies with a local and political orientation






25. A model stating that media can effect some people - but not others (not everyone)






26. Trying to buy NBC-Universal






27. Peeks in mid 20's






28. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






29. Writes on a particular area of interest (crime - sports - etc)






30. The opinion stage to observable research






31. _________ was tried for libel against the British in his newspaper ___________






32. A model stating that effects are limited by individual differences and other factors






33. Has the most TV audience






34. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






35. Peeks mid 50's






36. First American Newspaper






37. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






38. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






39. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






40. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






41. Owning several types of related businesses across the board






42. A concentration of media industries into an ever smaller number of companies






43. Television's ability to move people toward a common understanding of how things are






44. Viewing violence causes anti-social behavior among some children






45. Margin of error in polls






46. NBC is believed to have noise for _______ because it is owned by GE






47. 'The medium is the message'






48. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






49. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






50. Increasing the amount of advertising and mixing commercial and noncommercial media content






Can you answer 50 questions in 15 minutes?



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