Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sensational stories that do not serve the democratic function of journalism






2. These papers are still doing good despite the rapid circulation of newspapers






3. Television's ability to move people toward a common understanding of how things are






4. Selection Theory: only expose ourselves to those that we will agree with already






5. Getting information by word of mouth.






6. 'The medium is the message'






7. The first major daily






8. The theory stating that war - being more visual - will get the most attention and headlines in the news






9. Records what the TV set was currently set on






10. Writes on a particular area of interest (crime - sports - etc)






11. When one culture forces or pushes their culture on another






12. Died recently - wrote The Catcher in the Rye






13. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






14. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






15. Real-life setting - better - but more expensive






16. This relaxed government restrictions on media ownership






17. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






18. _____________ invented the telegraph in ____________ ('What hath God wrought')






19. Peeks mid 50's






20. Placing of stories around ads






21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






22. A model stating that media can effect some people - but not others (not everyone)






23. __________came up with the basic model of mass communication






24. Theory that watching mediated violence reduces people's inclination to behave aggressively






25. Viewing violence causes anti-social behavior among some children






26. The opinion stage to observable research






27. In social cognitive theory - the direct replication of an observed behavior






28. True frontrunners of our daily newspaper (local news on news sheets






29. Around the World in 72 days--stunt journalist






30. Investigative journalists that exposed corruption






31. Theory that we only pick media that we will find gratifying






32. Journalists who use things like Twitter to get info out fast - but they are not professional






33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






34. Awarded every April since 1917 for excellence






35. First American Newspaper






36. Father of Social Science Research






37. Second biggest attention topic in news






38. The ______ sends the message






39. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






40. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






41. Part of a survey. More then just a one word answer needed. No yes or no questions






42. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






43. Weekly news packages in theaters






44. The biggest owner of radio stations (Dixie Chick controversy)






45. Artificial setting - easier and less expensive - but not as accurate in results






46. Story order emphasis that eventually shapes our world views and values of importance






47. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






48. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






49. Owning several types of related businesses across the board






50. People that continue to hold out on technologies