Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






2. A model stating that effects are limited by individual differences and other factors






3. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






4. People that continue to hold out on technologies






5. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






6. Anything that interferes with or alters the message






7. When one culture forces or pushes their culture on another






8. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






9. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






10. _____________ invented the telegraph in ____________ ('What hath God wrought')






11. Research has already been done for you - you just collect it and put it into your paper






12. Peeks mid 50's






13. True frontrunners of our daily newspaper (local news on news sheets






14. Write on specific subject on particular schedule






15. NBC is believed to have noise for _______ because it is owned by GE






16. ____________ invented the phonograph in _________






17. The biggest owner of radio stations (Dixie Chick controversy)






18. A program that is more specialized to a specific demographic






19. The TV world is __________________ then the real world






20. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






21. Sole owner of Viacom/CBS






22. Letters to the editor - non-scientific






23. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






24. Intellectual questioning about culture and its effect--leads to cultural theory






25. A powerful effects model using the analogy of firing something through society for a direct hit






26. Artificial setting - easier and less expensive - but not as accurate in results






27. Collection of data that can be characterized and counted in a way. Type of empirical research






28. Writes on a particular area of interest (crime - sports - etc)






29. People that will buy news technologies first






30. Famous radio broadcast proving limited effects theories






31. aguerre and Niepce invented _________ in ____________






32. A social science on human behavior






33. Scientific research






34. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






35. The recent e-book battle on the Kindle is between these two...






36. Always greater then the rating number






37. _________ was tried for libel against the British in his newspaper ___________






38. This invention - used in war - helped to construct the 'inverted pyramid' structure






39. Theory stating that media defines the world for us (over-arching theory)






40. Research that examines larger cultural effects






41. Died recently - wrote The Catcher in the Rye






42. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






43. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






44. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






45. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






46. The theory stating that war - being more visual - will get the most attention and headlines in the news






47. Investigative journalists that exposed corruption






48. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






49. One problem with Schramm's model: there is no longer any _______ in the message






50. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)