Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






2. Average household has a TV set on...






3. Increasing the amount of advertising and mixing commercial and noncommercial media content






4. Trying to buy NBC-Universal






5. Selection Theory: selective about what you remember






6. The first major daily






7. Sole owner of Viacom/CBS






8. Story order emphasis that eventually shapes our world views and values of importance






9. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






10. Always greater then the rating number






11. Peeks mid 50's






12. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






13. The Nation's largest metropolitan daily






14. The phonograph became the first __________ when Edison put a nickel slot on it






15. Peeks in mid 60's






16. Collection of data that can be characterized and counted in a way. Type of empirical research






17. Peeks in mid 20's






18. NBC is believed to have noise for _______ because it is owned by GE






19. Awarded every April since 1917 for excellence






20. Theory that we only pick media that we will find gratifying






21. Theory that we primarily use mass media to check what we already believe






22. Targeting niche audiences--easier to use selection theory






23. Is more credible seeming then newspapers (2 to 1 ratio)






24. Theory that watching mediated violence reduces people's inclination to behave aggressively






25. These papers are still doing good despite the rapid circulation of newspapers






26. Entry-level job - don't know what you will write






27. People that continue to hold out on technologies






28. Ownership of media companies by multinational corporations






29. Where old and new media collide--media across multiple platforms






30. The recent e-book battle on the Kindle is between these two...






31. Sensational stories that do not serve the democratic function of journalism






32. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






33. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






35. Around the World in 72 days--stunt journalist






36. Anything that interferes with or alters the message






37. 'The medium is the message'






38. Single company owns every aspect of business (i.e. production - distribution - etc)






39. _________ broadcasted War of the Worlds on Halloween _______.






40. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






41. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






42. Letters to the editor - non-scientific






43. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






44. Owning several types of related businesses across the board






45. In social cognitive theory - the direct replication of an observed behavior






46. Famous radio broadcast proving limited effects theories






47. This relaxed government restrictions on media ownership






48. aguerre and Niepce invented _________ in ____________






49. A model stating that media has a very direct and universal impact (effect)






50. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response