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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Share Number
Nellie Bly
Saturation Stage
Sumner Redstone
2. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Diurnals
News Hole
Marshal McLuhan
3. Has the most TV audience
TV watching
Desensitization
Stimulation theory
Winter
4. Where old and new media collide--media across multiple platforms
Critical research
Viacom/CBS
Desensitization
Convergence
5. Weekly news packages in theaters
Preview Audiences
A. C. Nielson Co
Newsreel
Peoplemeter
6. Theory that we primarily use mass media to check what we already believe
Dissident Press
Albert Bandura
Reinforcement Theory
Early Window
7. The ______ is the receiver of the message
Two-Step Flow theory
A. C. Nielson Co
Samuel Morse 1844
Decoder
8. Always greater then the rating number
Fact about the usage of the media
Print media usage
Selective Perception
Share Number
9. Free - alternative weeklies with a local and political orientation
Dissident Press
Culture
Arbitron
Vertical monopoly
10. Age correlates with each medium
Integrated audience reach
Nellie Bly
Fact about the usage of the media
Multi-Step Flow theory
11. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Summer
Noise
Muckrakers
William Randolph Hearst
12. Theory stating that media defines the world for us (over-arching theory)
Empirical research
Joseph Pulitzer
Cultivation Theory
Cable a' la Carte
13. NBC is believed to have noise for _______ because it is owned by GE
Dissident Press
War
Global village
Saturation Stage
14. Average household has a TV set on...
Experiment
Diurnals
Survey
7 hours a day
15. Sole owner of Viacom/CBS
Share Number
Arbitron
Contagion effect
Sumner Redstone
16. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Administrative research
Columnists
Innovators/Early Adaptors
Identification
17. In social cognitive theory - the direct replication of an observed behavior
Oligopoly
Imitation
Rating
Joseph Pulitzer
18. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Close-ended questions
Empirical research
Gatekeepers
19. The opinion stage to observable research
News Diffusion
Administrative research
Empirical research
Agenda-Setting Effect
20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Beat Reporters
Time Warner
Movie usage
Citizen Kane 1941
21. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Desensitization
Imitation
Telecommunications Act of 1996
22. Set of values and shared beliefs
Blogs
5%
William Randolph Hearst
Culture
23. Selection Theory: only expose ourselves to those that we will agree with already
Winter
Content Analysis
Selective exposure
Experiment
24. Framework for our government
Yellow Journalism
Uses and Gratification
Payne Fund Studies 1929
Federalist Papers
25. Real-life setting - better - but more expensive
Gatekeepers
Citizen Kane 1941
Field experiments
News Hole
26. Intellectual questioning about culture and its effect--leads to cultural theory
Joint Operating Agreements (JOAs)
Limited Effects Model
Qualitative research
Saturation Stage
27. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Columnists
Contagion effect
News Diffusion
Arbitron
28. Peeks mid 50's
Beat Reporters
GE/NBC-Universal
Payne Fund Studies 1929
Print media usage
29. Sole owner of News Corp.
Rupert Murdoch
Citizen Journalists
Horizontal monopoly
Samuel Morse 1844
30. Technology changes how we live
Zoned editions
Technological determinism
The New York Times
Audimeter
31. Write on specific subject on particular schedule
Columnists
7 hours a day
Viacom/CBS
William Randolph Hearst
32. Television's ability to move people toward a common understanding of how things are
Catharsis
Administrative research
Contagion effect
Mainstreaming
33. ___________ invented the printing press in __________
Preview Audiences
Johannes Gutenberg 1456
Watergate Nixon
Viacom/CBS
34. Entry-level job - don't know what you will write
Desensitization
General Assignment Reporters (GAs)
Reinforcement Theory
Empirical research
35. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Empirical research
Muckrakers
60% More violent
36. Trying to buy NBC-Universal
Panel Study
Comcast
Joint Operating Agreements (JOAs)
Blogs
37. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Culture
Viacom/CBS
Cultivation Analysis
Conan O'Brian
38. The phonograph became the first __________ when Edison put a nickel slot on it
NY Times
Identification
Samuel Morse 1844
Jukebox
39. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Fact about the usage of the media
Dissident Press
Feedback
40. Anything that interferes with or alters the message
Noise
Empirical research
Hard news
Experiment
41. This invention - used in war - helped to construct the 'inverted pyramid' structure
Critical research
Telegraph
Peoplemeter
Amazon and MacMillan Publishing
42. A proportion taken to represent the population
Stimulation theory
Sumner Redstone
Late Majority
Sample
43. The TV world is __________________ then the real world
60% More violent
Communication
War of the Worlds
Decoder
44. Personal noise inserted and pushed in journalism
Viacom/CBS
Encoder
Pulitzer Prize
Bias
45. Direct - immediate causes and effects research
Benjamin Day 1833
Passive Peoplemeter
Primary Research
Administrative research
46. Receiver's response to message
Feedback
Panel Study
Late Majority
Cultivation Analysis
47. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Reinforcement Theory
Watergate Nixon
Joint Operating Agreements (JOAs)
48. This relaxed government restrictions on media ownership
Clear Channel
Early Majority
Soft news
Telecommunications Act of 1996
49. Regularly updated online journals that comment on just about everything
Experiment
TV watching
Global village
Blogs
50. Research that examines larger cultural effects
Convergence
Radio usage
Critical research
Agenda-Setting Effect
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