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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A proportion taken to represent the population
Sample
Late Majority
Hard news
Radio usage
2. This cheap newsprint created larger readership
Penny Press
Comcast
Close-ended questions
Panel Study
3. A model stating that media can effect some people - but not others (not everyone)
NY Times
Globalization
Technological determinism
Mixed Effects Model
4. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Magic Bullet Theory
Communication
Mainstreaming
5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Globalization
GE/NBC-Universal
Early Window
Albert Bandura
6. Research has already been done for you - you just collect it and put it into your paper
Economy
Encoder
Blogs
Secondary research
7. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Two Step Flow
Cultivation Analysis
Encoder
8. Died recently - wrote The Catcher in the Rye
Citizen Journalists
J.D. Salinger
Limited Effects Model
Field experiments
9. True frontrunners of our daily newspaper (local news on news sheets
Winter
Cultural Hegemony
Diurnals
Thomas Edison 1877
10. Selection Theory: only expose ourselves to those that we will agree with already
The New York Times
Joseph Pulitzer
Selective exposure
Communication
11. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Selective Retention
Delay
Viacom/CBS
Passive Peoplemeter
12. Research that examines larger cultural effects
Audimeter
Critical research
Media literacy
Administrative research
13. The ______ sends the message
Diurnals
Encoder
Noise
Citizen Kane 1941
14. Famous radio broadcast proving limited effects theories
Catharsis theory
Delay
Desensitization
War of the Worlds
15. Trying to buy NBC-Universal
John Peter Zenger New York Weekly
Telegraph
Jukebox
Comcast
16. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Dissonance Theory
Oligopoly
Telecommunications Act of 1996
17. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Delay
Culture
Innovators/Early Adaptors
Two-Step Flow theory
18. Theory that there are multiple opinion leaders that shaper our viewpoints
Paul Lazarsfield
Agenda Setting
Multi-Step Flow theory
Experiment
19. Sole owner of Viacom/CBS
Open-Ended questions
Blogs
Mainstreaming
Sumner Redstone
20. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Decoder
Peoplemeter
War
Amazon and MacMillan Publishing
21. Margin of error in polls
Rating
5%
Two-Step Flow theory
Interpreter
22. __________came up with the basic model of mass communication
Muckrakers
Newsreel
Horizontal monopoly
Wilbur Schramm
23. The first major daily
Winter
Cultivation Analysis
The New York Sun
Two-Step Flow theory
24. The ability to effectively and efficiently comprehend and use any form of mediated communication
Blogs
GE/NBC-Universal
Media literacy
Yellow Journalism
25. _________ was tried for libel against the British in his newspaper ___________
Burning Tank Theory
Dissident Press
Cultivation Theory
John Peter Zenger New York Weekly
26. Average American spends _________________________ listening to the radio
Sample
Integrated audience reach
Field experiments
3 hours a day
27. A powerful effects model using the analogy of firing something through society for a direct hit
Beat Reporters
Noise
Magic Bullet Theory
Joseph Pulitzer
28. Ownership of media companies by multinational corporations
Diurnals
Globalization
Oligopoly
Share Number
29. Single company owns every aspect of business (i.e. production - distribution - etc)
Product Placement
Global village
Administrative research
Vertical monopoly
30. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
small town papers
Globalization
Watergate Nixon
Laggards
31. People that continue to hold out on technologies
Laggards
Innovators/Early Adaptors
Alexander Graham Bell 1876
Preview Audiences
32. Scientific research
Encoder
Payne Fund Studies 1929
Empirical research
Soft news
33. This host demonstrated cultural imperialism in campaigning for the Finland President
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183
34. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Experiment
Gatekeepers
Thomas Edison 1877
Integrated audience reach
35. Free - alternative weeklies with a local and political orientation
Dissident Press
Saturation Stage
Dissonance Theory
Telecommunications Act of 1996
36. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Audimeter
Agenda-Setting Effect
William Randolph Hearst
J.D. Salinger
37. Does not establish causality. Covers what the majority thinks. All perception
Open-Ended questions
Burning Tank Theory
Horizontal monopoly
Survey
38. Theory that we primarily use mass media to check what we already believe
Primary Research
Comcast
Reinforcement Theory
Panel Study
39. _____________ created the New York Sun in __________
Benjamin Day 1833
Mainstreaming
Albert Bandura
Identification
40. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Orson Wells 1938
cartoons
Winter
Hard news
41. The opinion stage to observable research
Product Placement
Comcast
News Hole
Empirical research
42. Entry-level job - don't know what you will write
Primary Research
General Assignment Reporters (GAs)
Sample
Still photography 1839
43. Weekly news packages in theaters
Burning Tank Theory
Watergate Nixon
Newsreel
Cultural Hegemony
44. Awarded every April since 1917 for excellence
Nellie Bly
Media literacy
Pulitzer Prize
Field experiments
45. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Powerful Effects Model
Muckrakers
Interpreter
46. Anything that interferes with or alters the message
Hypercommercialism
Sumner Redstone
Noise
Telegraph
47. When one culture forces or pushes their culture on another
Cultural Hegemony
Telecommunications Act of 1996
Diurnals
Saturation Stage
48. Peeks in late teens
Muckrakers
War of the Worlds
Radio usage
Population
49. Framework for our government
Arbitron
Hypercommercialism
Empirical research
Federalist Papers
50. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Marshal McLuhan
Preview Audiences
small town papers