Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ___________ invented the printing press in __________






2. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






3. If the media covers terrorist attacks - it leads to more terrorist attacks






4. The first major daily






5. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






6. Research has already been done for you - you just collect it and put it into your paper






7. _________ broadcasted War of the Worlds on Halloween _______.






8. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






9. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






10. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






11. Theory that watching mediated violence reduces people's inclination to behave aggressively






12. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






13. Artificial setting - easier and less expensive - but not as accurate in results






14. __________came up with the basic model of mass communication






15. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






16. Set of values and shared beliefs






17. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






18. Provide feedback for movies






19. When one culture forces or pushes their culture on another






20. Where old and new media collide--media across multiple platforms






21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






22. Collection of data that can be characterized and counted in a way. Type of empirical research






23. Theory that we only pick media that we will find gratifying






24. Ownership of media companies by multinational corporations






25. Has the fewest TV viewers






26. A model stating that media has a very direct and universal impact (effect)






27. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






28. Free - alternative weeklies with a local and political orientation






29. Weekly news packages in theaters






30. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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31. A model stating that effects are limited by individual differences and other factors






32. Increasing the amount of advertising and mixing commercial and noncommercial media content






33. A powerful effects model using the analogy of firing something through society for a direct hit






34. A concentration of media industries into an ever smaller number of companies






35. One problem with Schramm's model: there is no longer any _______ in the message






36. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






37. Average American spends _________________________ listening to the radio






38. Universe. Entirety of what you are studying.






39. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






40. Placing of stories around ads






41. A model stating that media can effect some people - but not others (not everyone)






42. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






43. Journalists who use things like Twitter to get info out fast - but they are not professional






44. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






45. The ability to effectively and efficiently comprehend and use any form of mediated communication






46. Margin of error in polls






47. The percentage of the entire population in that media market






48. Framework for our government






49. The two (in order) largest newspaper chains (USA Today is owned by one)






50. Original research. Do it yourself







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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