Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






2. Peeks in late teens






3. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






4. Owning several types of related businesses across the board






5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






6. Regularly updated online journals that comment on just about everything






7. Has the most TV audience






8. The phonograph became the first __________ when Edison put a nickel slot on it






9. aguerre and Niepce invented _________ in ____________






10. Set of values and shared beliefs






11. Framework for our government






12. Very sensationalistic journalism






13. Selection Theory: selective about what you remember






14. Theory that we only pick media that we will find gratifying






15. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






16. Always greater then the rating number






17. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






18. One problem with Schramm's model: there is no longer any _______ in the message






19. NBC is believed to have noise for _______ because it is owned by GE






20. Peeks in mid 20's






21. _________ broadcasted War of the Worlds on Halloween _______.






22. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






23. People that will buy news technologies first






24. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






25. First American Newspaper






26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






27. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






28. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






29. Where old and new media collide--media across multiple platforms






30. Research has already been done for you - you just collect it and put it into your paper






31. Theory that there are multiple opinion leaders that shaper our viewpoints






32. The recent e-book battle on the Kindle is between these two...






33. Theory stating that media defines the world for us (over-arching theory)






34. The theory stating that war - being more visual - will get the most attention and headlines in the news






35. Universe. Entirety of what you are studying.






36. Has the fewest TV viewers






37. Research that examines larger cultural effects






38. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






39. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






40. A program that is more specialized to a specific demographic






41. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






42. A model stating that media can effect some people - but not others (not everyone)






43. In social cognitive theory - the direct replication of an observed behavior






44. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






45. Selection Theory: selective about what we ACTUALLY listen to






46. Increasing the amount of advertising and mixing commercial and noncommercial media content






47. Age correlates with each medium






48. Does not establish causality. Covers what the majority thinks. All perception






49. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






50. The ______ sends the message