Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






2. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






3. _________ was tried for libel against the British in his newspaper ___________






4. Theory that we only pick media that we will find gratifying






5. Viewing violence causes anti-social behavior among some children






6. Increasing the amount of advertising and mixing commercial and noncommercial media content






7. Sole owner of Viacom/CBS






8. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






9. Collection of data that can be characterized and counted in a way. Type of empirical research






10. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






11. Very sensationalistic journalism






12. Theory stating that media defines the world for us (over-arching theory)






13. Theory that we primarily use mass media to check what we already believe






14. Getting information by word of mouth.






15. Where old and new media collide--media across multiple platforms






16. _____________ invented the telephone in _____________






17. Single company owns every aspect of business (i.e. production - distribution - etc)






18. These papers are still doing good despite the rapid circulation of newspapers






19. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






20. The ______ is the source in which the message passes through (example: book - TV channel)






21. If the media covers terrorist attacks - it leads to more terrorist attacks






22. Direct - immediate causes and effects research






23. Peeks in mid 20's






24. Recently announced that it would charge for frequent access to website (newspaper)






25. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






26. People that will buy news technologies first






27. Selection Theory: selective about what we ACTUALLY listen to






28. Second biggest attention topic in news






29. Scientific research






30. Technology changes how we live






31. The first major daily






32. This invention - used in war - helped to construct the 'inverted pyramid' structure






33. Margin of error in polls






34. A model stating that media can effect some people - but not others (not everyone)






35. Entry-level job - don't know what you will write






36. Writes on a particular area of interest (crime - sports - etc)






37. Selection Theory: selective about what you remember






38. _________ broadcasted War of the Worlds on Halloween _______.






39. Suburban or regional versions of a metropolitan paper






40. Part of a survey. More then just a one word answer needed. No yes or no questions






41. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






42. Placing of stories around ads






43. Average household has a TV set on...






44. Universe. Entirety of what you are studying.






45. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






46. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






47. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






48. Provide feedback for movies






49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






50. True frontrunners of our daily newspaper (local news on news sheets







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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