Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first major daily






2. Receiver's response to message






3. Artificial setting - easier and less expensive - but not as accurate in results






4. The opinion stage to observable research






5. _____________ invented the telephone in _____________






6. Provide feedback for movies






7. Regularly updated online journals that comment on just about everything






8. Journalists who use things like Twitter to get info out fast - but they are not professional






9. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






10. ___________ published Publick Occurences in __________






11. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






12. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






13. Peeks mid 50's






14. Placing of stories around ads






15. The phonograph became the first __________ when Edison put a nickel slot on it






16. Has the fewest TV viewers






17. One problem with Schramm's model: there is no longer any _______ in the message






18. In social cognitive theory - the direct replication of an observed behavior






19. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






20. Is more credible seeming then newspapers (2 to 1 ratio)






21. _________ broadcasted War of the Worlds on Halloween _______.






22. Has the most TV audience






23. _____________ invented the telegraph in ____________ ('What hath God wrought')






24. Trying to buy NBC-Universal






25. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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26. A social science on human behavior






27. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






28. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






29. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






30. Theory stating that media defines the world for us (over-arching theory)






31. Scientific research






32. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






33. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






34. A program that is more specialized to a specific demographic






35. Publisher - THE Editor - other editors - designers - reporters






36. Direct - immediate causes and effects research






37. This cheap newsprint created larger readership






38. Single company owns every aspect of business (i.e. production - distribution - etc)






39. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






40. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






41. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






42. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






43. Technology changes how we live






44. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






45. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






46. A powerful effects model using the analogy of firing something through society for a direct hit






47. Television's ability to move people toward a common understanding of how things are






48. Part of a survey. More then just a one word answer needed. No yes or no questions






49. Free - alternative weeklies with a local and political orientation






50. Stragglers to buying technology