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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance
Remington
Agenda Setting
Media Originated Feedback
Cultural Hegemony
2. This invention - used in war - helped to construct the 'inverted pyramid' structure
Remington
Primary Research
Telegraph
Sumner Redstone
3. Theory that we only pick media that we will find gratifying
Gannett and McClatchy
Uses and Gratification
Burning Tank Theory
Beat Reporters
4. The phonograph became the first __________ when Edison put a nickel slot on it
Remington
Jukebox
Vertical monopoly
Contagion effect
5. Very sensationalistic journalism
Columnists
Disney
Yellow Journalism
Johannes Gutenberg 1456
6. The ability to effectively and efficiently comprehend and use any form of mediated communication
Citizen Kane 1941
Media literacy
Audience - visual - economic - political - gatekeepers
Survey
7. A model stating that effects are limited by individual differences and other factors
Arbitron
Primary Research
Limited Effects Model
Muckrakers
8. A model stating that media has a very direct and universal impact (effect)
Gatekeepers
Identification
Powerful Effects Model
Selective exposure
9. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Beat Reporters
Secondary research
Disney
Population
10. Single company owns every aspect of business (i.e. production - distribution - etc)
Joseph Pulitzer
Oligopoly
Audimeter
Vertical monopoly
11. These papers are still doing good despite the rapid circulation of newspapers
Horizontal monopoly
Decoder
small town papers
Gannett and McClatchy
12. Theory that watching mediated violence reduces people's inclination to behave aggressively
Cultural Hegemony
Oligopoly
Catharsis
Comcast
13. Theory that there are multiple opinion leaders that shaper our viewpoints
Population
7 hours a day
Multi-Step Flow theory
Cultivation Theory
14. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Encoder
Early Window
Two Step Flow
Muckrakers
15. In social cognitive theory - the direct replication of an observed behavior
Imitation
Uses and Gratification
Thomas Edison 1877
7 hours a day
16. Real-life setting - better - but more expensive
Narrowcasting
Field experiments
Experiment
Two-Step Flow theory
17. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Population
Share Number
Selective exposure
18. The ______ is the source in which the message passes through (example: book - TV channel)
Soft news
Interpreter
Contagion effect
Columnists
19. Regularly updated online journals that comment on just about everything
cartoons
Product Placement
Beat Reporters
Blogs
20. Peeks in mid 20's
Citizen Journalists
Movie usage
Cultivation Theory
William Randolph Hearst
21. Selection Theory: selective about what we ACTUALLY listen to
Qualitative research
Peoplemeter
Selective Perception
Desensitization
22. Investigative journalists that exposed corruption
Mixed Effects Model
Communication
Muckrakers
Preview Audiences
23. People that will buy news technologies first
Arbitron
Vertical monopoly
Horizontal monopoly
Innovators/Early Adaptors
24. Around the World in 72 days--stunt journalist
Penny Press
John Peter Zenger New York Weekly
3 hours a day
Nellie Bly
25. Died recently - wrote The Catcher in the Rye
Cultivation Analysis
Telecommunications Act of 1996
J.D. Salinger
Convergence
26. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Interpreter
Narrowcasting
Early Window
Product Placement
27. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
TV
Disney
William Randolph Hearst
Empirical research
28. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Jukebox
cartoons
Columnists
29. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Yellow Journalism
The New York Sun
Catharsis theory
30. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Mixed Effects Model
Secondary research
Identification
Cable a' la Carte
31. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Panel Study
Identification
War
Two-Step Flow theory
32. Free - alternative weeklies with a local and political orientation
Arbitron
Dissident Press
Audience Generated Feedback
Media Originated Feedback
33. Famous radio broadcast proving limited effects theories
Cable a' la Carte
War of the Worlds
Primary Research
Still photography 1839
34. Getting information by word of mouth.
Summer
Two Step Flow
Time Warner
Telegraph
35. Writes on a particular area of interest (crime - sports - etc)
Narrowcasting
Beat Reporters
Hard news
Catharsis theory
36. Collection of data that can be characterized and counted in a way. Type of empirical research
Publick Occurences
GE/NBC-Universal
Agenda Setting
Content Analysis
37. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Oligopoly
Agenda-Setting Effect
Media Originated Feedback
Albert Bandura
38. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Survey
Experiment
Panel Study
Technological determinism
39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Critical research
Johannes Gutenberg 1456
Close-ended questions
Diurnals
40. Research has already been done for you - you just collect it and put it into your paper
Watergate Nixon
Time Warner
Secondary research
Cultivation Analysis
41. 'The medium is the message'
Early Window
Telegraph
Marshal McLuhan
Pulitzer Prize
42. Increasing the amount of advertising and mixing commercial and noncommercial media content
Contagion effect
Selective Perception
Hypercommercialism
Nellie Bly
43. Peeks in late teens
Burning Tank Theory
Preview Audiences
cartoons
Radio usage
44. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Soft news
Population
Selective Perception
45. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Mainstreaming
Zoned editions
Early Window
46. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Cable a' la Carte
Media literacy
Benjamin Harris 1690
47. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Newspaper Hierarchy
Powerful Effects Model
Two Step Flow
48. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Bias
NY Times
A. C. Nielson Co
Jukebox
49. Age correlates with each medium
Communication
Nellie Bly
Fact about the usage of the media
Time Warner
50. Direct - immediate causes and effects research
Administrative research
Pulitzer Prize
Arbitron
Yellow Journalism