Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Set of values and shared beliefs






2. Age correlates with each medium






3. Direct - immediate causes and effects research






4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






5. A concentration of media industries into an ever smaller number of companies






6. Write on specific subject on particular schedule






7. Famous radio broadcast proving limited effects theories






8. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






9. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






10. Single company owns every aspect of business (i.e. production - distribution - etc)






11. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






12. Theory that watching mediated violence reduces people's inclination to behave aggressively






13. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






14. Sensational stories that do not serve the democratic function of journalism






15. Artificial setting - easier and less expensive - but not as accurate in results






16. In social cognitive theory - the direct replication of an observed behavior






17. Scientific research






18. A proportion taken to represent the population






19. Journalists who use things like Twitter to get info out fast - but they are not professional






20. Weekly news packages in theaters






21. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






22. ___________ invented the printing press in __________






23. Writes on a particular area of interest (crime - sports - etc)






24. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






25. ___________ published Publick Occurences in __________






26. People that continue to hold out on technologies






27. The ______ is the receiver of the message






28. aguerre and Niepce invented _________ in ____________






29. A model stating that effects are limited by individual differences and other factors






30. Anything that interferes with or alters the message






31. Second biggest attention topic in news






32. Very sensationalistic journalism






33. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






34. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






35. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






36. Personal noise inserted and pushed in journalism






37. Universe. Entirety of what you are studying.






38. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






39. This cheap newsprint created larger readership






40. Peeks in mid 20's






41. Free - alternative weeklies with a local and political orientation






42. The phonograph became the first __________ when Edison put a nickel slot on it






43. Selection Theory: selective about what we ACTUALLY listen to






44. _____________ created the New York Sun in __________






45. The Nation's largest metropolitan daily






46. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






47. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






48. Entry-level job - don't know what you will write






49. A program that is more specialized to a specific demographic






50. Getting information by word of mouth.