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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Awarded every April since 1917 for excellence
Pulitzer Prize
Multi-Step Flow theory
Culture
Benjamin Harris 1690
2. 'The medium is the message'
Culture
Economy
Marshal McLuhan
Media literacy
3. Television's ability to move people toward a common understanding of how things are
Communication
Administrative research
Mainstreaming
Sumner Redstone
4. The ability to effectively and efficiently comprehend and use any form of mediated communication
Panel Study
Media literacy
Johannes Gutenberg 1456
Cultivation Theory
5. Records what the TV set was currently set on
Blogs
Thomas Edison 1877
Preview Audiences
Audimeter
6. Is more credible seeming then newspapers (2 to 1 ratio)
Movie usage
Magic Bullet Theory
TV
Multi-Step Flow theory
7. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Catharsis
J.D. Salinger
Contagion effect
8. The theory stating that war - being more visual - will get the most attention and headlines in the news
Media literacy
Watergate Nixon
Burning Tank Theory
Laggards
9. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Penny Press
Qualitative research
5%
William Randolph Hearst
10. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Peoplemeter
Thomas Edison 1877
War
Cultivation Analysis
11. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Newspaper Hierarchy
News Diffusion
Qualitative research
Catharsis theory
12. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Penny Press
Pulitzer Prize
Bias
13. Receiver's response to message
Rupert Murdoch
Alexander Graham Bell 1876
Feedback
Sample
14. Average American spends _________________________ listening to the radio
5%
3 hours a day
cartoons
60% More violent
15. Peeks in late teens
Secondary research
Peoplemeter
Radio usage
Thomas Edison 1877
16. Letters to the editor - non-scientific
Citizen Journalists
Lab experiments
Powerful Effects Model
Audience Generated Feedback
17. Free - alternative weeklies with a local and political orientation
Convergence
Marshal McLuhan
Dissident Press
small town papers
18. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Bias
Audimeter
Blogs
Payne Fund Studies 1929
19. Intellectual questioning about culture and its effect--leads to cultural theory
Muckrakers
Thomas Edison 1877
Qualitative research
War
20. The Nation's largest metropolitan daily
Newspaper Hierarchy
Economy
The New York Times
Content Analysis
21. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Mixed Effects Model
Experiment
Selective Perception
cartoons
22. Write on specific subject on particular schedule
Amazon and MacMillan Publishing
Muckrakers
Columnists
A. C. Nielson Co
23. A model stating that media has a very direct and universal impact (effect)
Alexander Graham Bell 1876
Open-Ended questions
Peoplemeter
Powerful Effects Model
24. The biggest owner of radio stations (Dixie Chick controversy)
cartoons
Two-Step Flow theory
Clear Channel
Newspaper Hierarchy
25. Has the most TV audience
Samuel Morse 1844
Rupert Murdoch
3 hours a day
Winter
26. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Selective exposure
Experiment
Share Number
27. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Telecommunications Act of 1996
Feedback
Alternative Press
Close-ended questions
28. Peeks in mid 20's
Catharsis
Movie usage
Audience - visual - economic - political - gatekeepers
Time Warner
29. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Field experiments
Penny Press
Publick Occurences
30. Provide feedback for movies
Wire Services
Arbitron
Muckrakers
Preview Audiences
31. The two (in order) largest newspaper chains (USA Today is owned by one)
Remington
Gannett and McClatchy
Open-Ended questions
Reinforcement Theory
32. Selection Theory: selective about what we ACTUALLY listen to
Rupert Murdoch
Selective Perception
Innovators/Early Adaptors
Survey
33. Story order emphasis that eventually shapes our world views and values of importance
Mixed Effects Model
Experiment
Agenda Setting
Audience - visual - economic - political - gatekeepers
34. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Zoned editions
Sample
Cultural Hegemony
Agenda-Setting Effect
35. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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36. Anything that interferes with or alters the message
Hypercommercialism
Integrated audience reach
Noise
Interpreter
37. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Population
Culture
Panel Study
38. A powerful effects model using the analogy of firing something through society for a direct hit
Late Majority
Magic Bullet Theory
Conan O'Brian
TV watching
39. Famous radio broadcast proving limited effects theories
Encoder
Print media usage
Peoplemeter
War of the Worlds
40. ____________ invented the phonograph in _________
Thomas Edison 1877
The New York Times
Economy
Movie usage
41. ___________ published Publick Occurences in __________
Benjamin Harris 1690
Blogs
Reinforcement Theory
Innovators/Early Adaptors
42. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Orson Wells 1938
Muckrakers
Dissonance Theory
43. This host demonstrated cultural imperialism in campaigning for the Finland President
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44. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Marshal McLuhan
Disney
Convergence
Vertical monopoly
45. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Share
News Corp.
Clear Channel
46. Sole owner of Viacom/CBS
General Assignment Reporters (GAs)
Sumner Redstone
Passive Peoplemeter
War
47. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
William Randolph Hearst
Experiment
Close-ended questions
48. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Orson Wells 1938
Narrowcasting
News Corp.
Alternative Press
49. Margin of error in polls
News Hole
Mainstreaming
5%
Identification
50. Investigative journalists that exposed corruption
Gatekeepers
Muckrakers
Primary Research
Convergence