Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






2. Original research. Do it yourself






3. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






4. Second biggest attention topic in news






5. Writes on a particular area of interest (crime - sports - etc)






6. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






7. Father of Social Science Research






8. Famous radio broadcast proving limited effects theories






9. Is more credible seeming then newspapers (2 to 1 ratio)






10. The percentage of the entire population in that media market






11. A program that is more specialized to a specific demographic






12. One problem with Schramm's model: there is no longer any _______ in the message






13. Set of values and shared beliefs






14. This cheap newsprint created larger readership






15. Awarded every April since 1917 for excellence






16. The recent e-book battle on the Kindle is between these two...






17. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






18. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






19. Around the World in 72 days--stunt journalist






20. Theory that we only pick media that we will find gratifying






21. Where old and new media collide--media across multiple platforms






22. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






23. Suburban or regional versions of a metropolitan paper






24. Peeks in mid 20's






25. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






26. Margin of error in polls






27. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






28. Very sensationalistic journalism






29. _____________ created the New York Sun in __________






30. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






31. Research that examines larger cultural effects






32. Single company owns every aspect of business (i.e. production - distribution - etc)






33. ___________ published Publick Occurences in __________






34. Research has already been done for you - you just collect it and put it into your paper






35. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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36. _____________ invented the telephone in _____________






37. Average American spends _________________________ listening to the radio






38. Name of the guy Hearst send to Cuba






39. Real-life setting - better - but more expensive






40. A concentration of media industries into an ever smaller number of companies






41. A powerful effects model using the analogy of firing something through society for a direct hit






42. Collection of data that can be characterized and counted in a way. Type of empirical research






43. People that continue to hold out on technologies






44. Owning several types of related businesses across the board






45. Recently announced that it would charge for frequent access to website (newspaper)






46. If the media covers terrorist attacks - it leads to more terrorist attacks






47. Theory that we primarily use mass media to check what we already believe






48. Write on specific subject on particular schedule






49. People that will buy news technologies first






50. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate