Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The TV world is __________________ then the real world






2. One problem with Schramm's model: there is no longer any _______ in the message






3. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






4. Framework for our government






5. Real-life setting - better - but more expensive






6. Part of a survey. More then just a one word answer needed. No yes or no questions






7. The ______ sends the message






8. Recently announced that it would charge for frequent access to website (newspaper)






9. ____________ invented the phonograph in _________






10. A model stating that media can effect some people - but not others (not everyone)






11. Free - alternative weeklies with a local and political orientation






12. Theory that we only pick media that we will find gratifying






13. ___________ published Publick Occurences in __________






14. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






15. Regularly updated online journals that comment on just about everything






16. A program that is more specialized to a specific demographic






17. Viewing violence causes anti-social behavior among some children






18. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






19. Set of values and shared beliefs






20. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






21. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






22. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






23. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






24. The two (in order) largest newspaper chains (USA Today is owned by one)






25. Stragglers to buying technology






26. Placing of stories around ads






27. Journalists who use things like Twitter to get info out fast - but they are not professional






28. Awarded every April since 1917 for excellence






29. Selection Theory: only expose ourselves to those that we will agree with already






30. People that continue to hold out on technologies






31. Increasing the amount of advertising and mixing commercial and noncommercial media content






32. Original research. Do it yourself






33. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






34. Entry-level job - don't know what you will write






35. Margin of error in polls






36. Is more credible seeming then newspapers (2 to 1 ratio)






37. Suburban or regional versions of a metropolitan paper






38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






39. Single company owns every aspect of business (i.e. production - distribution - etc)






40. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






41. Always greater then the rating number






42. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






43. Age correlates with each medium






44. Ownership of media companies by multinational corporations






45. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






46. If the media covers terrorist attacks - it leads to more terrorist attacks






47. The recent e-book battle on the Kindle is between these two...






48. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






49. Selection Theory: selective about what you remember






50. Scientific research