Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. First American Newspaper






2. A model stating that effects are limited by individual differences and other factors






3. Original research. Do it yourself






4. The recent e-book battle on the Kindle is between these two...






5. Technology changes how we live






6. ___________ invented the printing press in __________






7. Increasing the amount of advertising and mixing commercial and noncommercial media content






8. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






9. One problem with Schramm's model: there is no longer any _______ in the message






10. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






11. Journalists who use things like Twitter to get info out fast - but they are not professional






12. Selection Theory: only expose ourselves to those that we will agree with already






13. Name of the guy Hearst send to Cuba






14. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






15. Direct - immediate causes and effects research






16. Age correlates with each medium






17. Sole owner of Viacom/CBS






18. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






19. Does not establish causality. Covers what the majority thinks. All perception






20. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






21. Ownership of media companies by multinational corporations






22. Regularly updated online journals that comment on just about everything






23. The ability to effectively and efficiently comprehend and use any form of mediated communication






24. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






25. Father of Social Science Research






26. Suburban or regional versions of a metropolitan paper






27. Is more credible seeming then newspapers (2 to 1 ratio)






28. Television's ability to move people toward a common understanding of how things are






29. A social science on human behavior






30. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






31. _____________ created the New York Sun in __________






32. People that continue to hold out on technologies






33. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






34. The first major daily






35. Very sensationalistic journalism






36. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






37. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






38. Real-life setting - better - but more expensive






39. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






40. Peeks in mid 60's






41. The phonograph became the first __________ when Edison put a nickel slot on it






42. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






43. Single company owns every aspect of business (i.e. production - distribution - etc)






44. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






45. ___________ published Publick Occurences in __________






46. Personal noise inserted and pushed in journalism






47. Research that examines larger cultural effects






48. Set of values and shared beliefs






49. Peeks in late teens






50. Media makes the world smaller (technology)--called _____________ ____________