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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ invented the telegraph in ____________ ('What hath God wrought')
A. C. Nielson Co
Samuel Morse 1844
Panel Study
Share Number
2. ____________ invented the phonograph in _________
Thomas Edison 1877
Open-Ended questions
Alternative Press
Still photography 1839
3. Placing of stories around ads
Disney
Primary Research
Wire Services
News Hole
4. Scientific research
Empirical research
Narrowcasting
Orson Wells 1938
Cultural Hegemony
5. First American Newspaper
Preview Audiences
Wire Services
cartoons
Publick Occurences
6. Entry-level job - don't know what you will write
Passive Peoplemeter
General Assignment Reporters (GAs)
Selective Retention
Vertical monopoly
7. Direct - immediate causes and effects research
Cultural Hegemony
Two-Step Flow theory
Administrative research
Rating
8. Weekly news packages in theaters
Burning Tank Theory
Narrowcasting
Newsreel
Newspaper Hierarchy
9. Father of Social Science Research
Global village
Gannett and McClatchy
Paul Lazarsfield
Soft news
10. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Dissident Press
Vertical monopoly
Agenda Setting
11. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Open-Ended questions
Share Number
Laggards
12. Died recently - wrote The Catcher in the Rye
Beat Reporters
Fact about the usage of the media
Selective Perception
J.D. Salinger
13. One problem with Schramm's model: there is no longer any _______ in the message
Qualitative research
Wilbur Schramm
Close-ended questions
Delay
14. When one culture forces or pushes their culture on another
Media literacy
Cultural Hegemony
Empirical research
Integrated audience reach
15. Where old and new media collide--media across multiple platforms
Watergate Nixon
Audience Generated Feedback
Economy
Convergence
16. The opinion stage to observable research
Empirical research
Watergate Nixon
Benjamin Day 1833
Mixed Effects Model
17. Viewing violence causes anti-social behavior among some children
Stimulation theory
Pulitzer Prize
Open-Ended questions
Communication
18. If the media covers terrorist attacks - it leads to more terrorist attacks
Identification
A. C. Nielson Co
Cable a' la Carte
Contagion effect
19. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
GE/NBC-Universal
Product Placement
Passive Peoplemeter
Wilbur Schramm
20. People that continue to hold out on technologies
Empirical research
Globalization
Newspaper Hierarchy
Laggards
21. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Experiment
William Randolph Hearst
Viacom/CBS
Oligopoly
22. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
GE/NBC-Universal
Summer
Selective Retention
Catharsis theory
23. The ability to effectively and efficiently comprehend and use any form of mediated communication
Zoned editions
Media literacy
A. C. Nielson Co
Saturation Stage
24. A concentration of media industries into an ever smaller number of companies
Peoplemeter
Arbitron
TV watching
Oligopoly
25. Story order emphasis that eventually shapes our world views and values of importance
Disney
Selective Retention
Panel Study
Agenda Setting
26. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Summer
Early Majority
3 hours a day
Diurnals
27. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Pulitzer Prize
60% More violent
Cultural Hegemony
Viacom/CBS
28. Receiver's response to message
Gatekeepers
Wilbur Schramm
Joint Operating Agreements (JOAs)
Feedback
29. This relaxed government restrictions on media ownership
Print media usage
Administrative research
Panel Study
Telecommunications Act of 1996
30. _________ broadcasted War of the Worlds on Halloween _______.
Early Window
Orson Wells 1938
Publick Occurences
Empirical research
31. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Magic Bullet Theory
Comcast
Share
Decoder
32. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Selective Retention
60% More violent
Albert Bandura
Wire Services
33. Original research. Do it yourself
Print media usage
TV watching
Primary Research
Powerful Effects Model
34. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Burning Tank Theory
Mixed Effects Model
Early Window
Panel Study
35. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Burning Tank Theory
Joseph Pulitzer
Selective exposure
Movie usage
36. Framework for our government
Survey
Open-Ended questions
Federalist Papers
Disney
37. Suburban or regional versions of a metropolitan paper
Gannett and McClatchy
Early Window
Zoned editions
Interpreter
38. Research that examines larger cultural effects
Alternative Press
Critical research
Newspaper Hierarchy
Cable a' la Carte
39. The two (in order) largest newspaper chains (USA Today is owned by one)
Alternative Press
Gannett and McClatchy
Narrowcasting
NY Times
40. Research has already been done for you - you just collect it and put it into your paper
J.D. Salinger
Mixed Effects Model
Penny Press
Secondary research
41. Artificial setting - easier and less expensive - but not as accurate in results
J.D. Salinger
Imitation
Lab experiments
Soft news
42. The first major daily
The New York Sun
Culture
Two Step Flow
Feedback
43. Owning several types of related businesses across the board
Horizontal monopoly
5%
Narrowcasting
Cultural Hegemony
44. Ownership of media companies by multinational corporations
Close-ended questions
News Diffusion
Globalization
Convergence
45. The biggest owner of radio stations (Dixie Chick controversy)
J.D. Salinger
Clear Channel
Summer
Horizontal monopoly
46. Provide feedback for movies
Selective Retention
Preview Audiences
Culture
Telegraph
47. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Jukebox
Beat Reporters
Dissident Press
48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Cultivation Analysis
Contagion effect
Watergate Nixon
Wire Services
49. Stragglers to buying technology
Disney
Magic Bullet Theory
Late Majority
Primary Research
50. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Reinforcement Theory
Imitation
Experiment
Integrated audience reach