Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 20's






2. _____________ created the New York Sun in __________






3. Very sensationalistic journalism






4. The recent e-book battle on the Kindle is between these two...






5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






6. Framework for our government






7. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






8. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






9. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






10. Selection Theory: selective about what we ACTUALLY listen to






11. Investigative journalists that exposed corruption






12. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






13. A concentration of media industries into an ever smaller number of companies






14. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






15. A proportion taken to represent the population






16. This relaxed government restrictions on media ownership






17. Personal noise inserted and pushed in journalism






18. Scientific research






19. Where old and new media collide--media across multiple platforms






20. Always greater then the rating number






21. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






22. Viewing violence causes anti-social behavior among some children






23. Peeks mid 50's






24. The ______ is the source in which the message passes through (example: book - TV channel)






25. Awarded every April since 1917 for excellence






26. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






27. If the media covers terrorist attacks - it leads to more terrorist attacks






28. Original research. Do it yourself






29. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






30. Sole owner of News Corp.






31. Recently announced that it would charge for frequent access to website (newspaper)






32. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






33. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






34. Has the fewest TV viewers






35. When one culture forces or pushes their culture on another






36. Provide feedback for movies






37. The two (in order) largest newspaper chains (USA Today is owned by one)






38. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






39. Letters to the editor - non-scientific






40. Journalists who use things like Twitter to get info out fast - but they are not professional






41. aguerre and Niepce invented _________ in ____________






42. The TV world is __________________ then the real world






43. Father of Social Science Research






44. Sensational stories that do not serve the democratic function of journalism






45. ___________ invented the printing press in __________






46. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






47. The Nation's largest metropolitan daily






48. __________came up with the basic model of mass communication






49. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






50. _________ was tried for libel against the British in his newspaper ___________