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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The opinion stage to observable research
War of the Worlds
Interpreter
Viacom/CBS
Empirical research
2. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Narrowcasting
Horizontal monopoly
Experiment
TV watching
3. Collection of data that can be characterized and counted in a way. Type of empirical research
Field experiments
Mainstreaming
Content Analysis
cartoons
4. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Print media usage
Selective exposure
William Randolph Hearst
Remington
5. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Interpreter
Panel Study
Wilbur Schramm
6. NBC is believed to have noise for _______ because it is owned by GE
Fact about the usage of the media
Catharsis theory
War
Media Originated Feedback
7. _________ broadcasted War of the Worlds on Halloween _______.
Integrated audience reach
Vertical monopoly
Orson Wells 1938
Paul Lazarsfield
8. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
Arbitron
Joseph Pulitzer
Bias
9. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Samuel Morse 1844
Selective Retention
Desensitization
Product Placement
10. Original research. Do it yourself
Primary Research
Alexander Graham Bell 1876
Open-Ended questions
News Diffusion
11. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Catharsis
Joseph Pulitzer
Alexander Graham Bell 1876
Audimeter
12. Publisher - THE Editor - other editors - designers - reporters
Burning Tank Theory
Remington
Feedback
Newspaper Hierarchy
13. Around the World in 72 days--stunt journalist
Audimeter
Albert Bandura
3 hours a day
Nellie Bly
14. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Mainstreaming
John Peter Zenger New York Weekly
Movie usage
15. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Benjamin Harris 1690
Muckrakers
A. C. Nielson Co
Wilbur Schramm
16. Name of the guy Hearst send to Cuba
Sumner Redstone
Alexander Graham Bell 1876
Content Analysis
Remington
17. Viewing violence causes anti-social behavior among some children
Selective exposure
Administrative research
Stimulation theory
Wire Services
18. Ownership of media companies by multinational corporations
Benjamin Harris 1690
Penny Press
Integrated audience reach
Globalization
19. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
Benjamin Day 1833
Narrowcasting
Globalization
20. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Early Majority
The New York Times
Passive Peoplemeter
Narrowcasting
21. Scientific research
Audience - visual - economic - political - gatekeepers
Bias
Empirical research
small town papers
22. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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23. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Preview Audiences
Experiment
Joint Operating Agreements (JOAs)
The New York Times
24. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
TV watching
Hypercommercialism
Agenda-Setting Effect
Wire Services
25. _____________ created the New York Sun in __________
Time Warner
Convergence
Alternative Press
Benjamin Day 1833
26. Father of Social Science Research
Mixed Effects Model
Paul Lazarsfield
Reinforcement Theory
Economy
27. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Late Majority
Soft news
William Randolph Hearst
Hard news
28. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Globalization
Global village
Selective Perception
29. Peeks mid 50's
Imitation
General Assignment Reporters (GAs)
Cable a' la Carte
Print media usage
30. _____________ invented the telegraph in ____________ ('What hath God wrought')
Decoder
Samuel Morse 1844
Peoplemeter
Laggards
31. A model stating that effects are limited by individual differences and other factors
Sumner Redstone
Limited Effects Model
Two-Step Flow theory
Disney
32. Selection Theory: selective about what you remember
Selective Retention
Dissonance Theory
Population
Remington
33. Theory that we only pick media that we will find gratifying
Audience - visual - economic - political - gatekeepers
Yellow Journalism
William Randolph Hearst
Uses and Gratification
34. Peeks in late teens
Lab experiments
Benjamin Harris 1690
Radio usage
Burning Tank Theory
35. Awarded every April since 1917 for excellence
60% More violent
Pulitzer Prize
The New York Times
Fact about the usage of the media
36. Personal noise inserted and pushed in journalism
Globalization
Content Analysis
Hypercommercialism
Bias
37. Regularly updated online journals that comment on just about everything
Population
Citizen Kane 1941
Experiment
Blogs
38. Sensational stories that do not serve the democratic function of journalism
Soft news
Albert Bandura
Global village
Limited Effects Model
39. 'The medium is the message'
cartoons
Marshal McLuhan
Globalization
Critical research
40. True frontrunners of our daily newspaper (local news on news sheets
5%
Diurnals
Print media usage
Agenda-Setting Effect
41. Write on specific subject on particular schedule
Joseph Pulitzer
Laggards
Columnists
Qualitative research
42. These papers are still doing good despite the rapid circulation of newspapers
small town papers
60% More violent
Integrated audience reach
Muckrakers
43. Average household has a TV set on...
Radio usage
7 hours a day
Catharsis
Beat Reporters
44. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
A. C. Nielson Co
Reinforcement Theory
Interpreter
45. _________ was tried for libel against the British in his newspaper ___________
60% More violent
Media Originated Feedback
Culture
John Peter Zenger New York Weekly
46. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Technological determinism
Disney
Yellow Journalism
Empirical research
47. When one culture forces or pushes their culture on another
Cultural Hegemony
Empirical research
Comcast
Late Majority
48. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Pulitzer Prize
Gatekeepers
Convergence
Horizontal monopoly
49. Trying to buy NBC-Universal
Comcast
Technological determinism
GE/NBC-Universal
Early Window
50. Theory stating that media defines the world for us (over-arching theory)
Thomas Edison 1877
Rating
Cultivation Theory
Amazon and MacMillan Publishing