Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technology changes how we live






2. Around the World in 72 days--stunt journalist






3. Framework for our government






4. People that will buy news technologies first






5. Viewing violence causes anti-social behavior among some children






6. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






7. Free - alternative weeklies with a local and political orientation






8. Real-life setting - better - but more expensive






9. Selection Theory: selective about what we ACTUALLY listen to






10. _____________ invented the telegraph in ____________ ('What hath God wrought')






11. Father of Social Science Research






12. A concentration of media industries into an ever smaller number of companies






13. The first major daily






14. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






15. First American Newspaper






16. ___________ published Publick Occurences in __________






17. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






18. __________came up with the basic model of mass communication






19. Age correlates with each medium






20. Peeks mid 50's






21. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






22. Theory that we primarily use mass media to check what we already believe






23. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






24. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






25. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






27. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






28. Collection of data that can be characterized and counted in a way. Type of empirical research






29. Original research. Do it yourself






30. This host demonstrated cultural imperialism in campaigning for the Finland President

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31. Trying to buy NBC-Universal






32. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






33. The Nation's largest metropolitan daily






34. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






35. Artificial setting - easier and less expensive - but not as accurate in results






36. Letters to the editor - non-scientific






37. The theory stating that war - being more visual - will get the most attention and headlines in the news






38. _________ broadcasted War of the Worlds on Halloween _______.






39. Owning several types of related businesses across the board






40. Selection Theory: only expose ourselves to those that we will agree with already






41. The opinion stage to observable research






42. Name of the guy Hearst send to Cuba






43. _________ was tried for libel against the British in his newspaper ___________






44. The two (in order) largest newspaper chains (USA Today is owned by one)






45. Theory that watching mediated violence reduces people's inclination to behave aggressively






46. Single company owns every aspect of business (i.e. production - distribution - etc)






47. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






48. Placing of stories around ads






49. This cheap newsprint created larger readership






50. Suburban or regional versions of a metropolitan paper