SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A social science on human behavior
Desensitization
Horizontal monopoly
Communication
Passive Peoplemeter
2. Age correlates with each medium
Noise
Yellow Journalism
Narrowcasting
Fact about the usage of the media
3. True frontrunners of our daily newspaper (local news on news sheets
Close-ended questions
Sumner Redstone
Diurnals
Catharsis
4. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Comcast
Conan O'Brian
Global village
Alternative Press
5. Peeks in late teens
Radio usage
3 hours a day
Penny Press
Nellie Bly
6. Television's ability to move people toward a common understanding of how things are
Catharsis
3 hours a day
Mainstreaming
Close-ended questions
7. Around the World in 72 days--stunt journalist
General Assignment Reporters (GAs)
Nellie Bly
Muckrakers
Newsreel
8. Died recently - wrote The Catcher in the Rye
Remington
J.D. Salinger
Survey
Cable a' la Carte
9. The recent e-book battle on the Kindle is between these two...
The New York Times
Amazon and MacMillan Publishing
5%
Viacom/CBS
10. Famous radio broadcast proving limited effects theories
Johannes Gutenberg 1456
Clear Channel
Primary Research
War of the Worlds
11. Owning several types of related businesses across the board
Delay
Horizontal monopoly
Viacom/CBS
Close-ended questions
12. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Muckrakers
Imitation
Watergate Nixon
Empirical research
13. Very sensationalistic journalism
News Hole
Yellow Journalism
Noise
Laggards
14. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Powerful Effects Model
Wire Services
Catharsis theory
Early Window
15. A concentration of media industries into an ever smaller number of companies
Oligopoly
Limited Effects Model
Amazon and MacMillan Publishing
Rupert Murdoch
16. Provide feedback for movies
cartoons
Imitation
Gannett and McClatchy
Preview Audiences
17. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Wire Services
Arbitron
Gatekeepers
Convergence
18. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
19. Always greater then the rating number
Oligopoly
Benjamin Harris 1690
Share Number
Global village
20. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Powerful Effects Model
Arbitron
Multi-Step Flow theory
Paul Lazarsfield
21. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Media literacy
Nellie Bly
Cultivation Analysis
Viacom/CBS
22. The Nation's largest metropolitan daily
Laggards
Albert Bandura
The New York Times
Agenda-Setting Effect
23. Collection of data that can be characterized and counted in a way. Type of empirical research
Contagion effect
Time Warner
Narrowcasting
Content Analysis
24. _____________ invented the telegraph in ____________ ('What hath God wrought')
Feedback
Product Placement
Orson Wells 1938
Samuel Morse 1844
25. The ______ is the source in which the message passes through (example: book - TV channel)
Two-Step Flow theory
Nellie Bly
Interpreter
Marshal McLuhan
26. Story order emphasis that eventually shapes our world views and values of importance
Orson Wells 1938
Disney
Audience - visual - economic - political - gatekeepers
Agenda Setting
27. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Orson Wells 1938
Joseph Pulitzer
Secondary research
Share
28. The phonograph became the first __________ when Edison put a nickel slot on it
Communication
Burning Tank Theory
Winter
Jukebox
29. Theory that watching mediated violence reduces people's inclination to behave aggressively
Thomas Edison 1877
Catharsis
Economy
TV
30. Has the fewest TV viewers
Summer
Experiment
Hard news
Vertical monopoly
31. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Powerful Effects Model
News Diffusion
Desensitization
32. In social cognitive theory - the direct replication of an observed behavior
Paul Lazarsfield
Imitation
Gannett and McClatchy
Joseph Pulitzer
33. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Still photography 1839
Sample
Reinforcement Theory
34. A powerful effects model using the analogy of firing something through society for a direct hit
Nellie Bly
Catharsis
Magic Bullet Theory
Delay
35. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
Rupert Murdoch
Hypercommercialism
Peoplemeter
36. The opinion stage to observable research
Media Originated Feedback
NY Times
Empirical research
Federalist Papers
37. People that continue to hold out on technologies
Muckrakers
Laggards
Marshal McLuhan
Media literacy
38. Viewing violence causes anti-social behavior among some children
GE/NBC-Universal
Mainstreaming
Stimulation theory
Convergence
39. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Print media usage
Penny Press
Desensitization
Content Analysis
40. The TV world is __________________ then the real world
60% More violent
Survey
Decoder
Panel Study
41. ____________ invented the phonograph in _________
Thomas Edison 1877
Noise
Orson Wells 1938
Survey
42. ___________ published Publick Occurences in __________
Benjamin Harris 1690
Hard news
Experiment
Close-ended questions
43. Universe. Entirety of what you are studying.
Cultural Hegemony
Empirical research
5%
Population
44. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Field experiments
Early Majority
Muckrakers
45. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
NY Times
5%
Audience - visual - economic - political - gatekeepers
Qualitative research
46. aguerre and Niepce invented _________ in ____________
Watergate Nixon
5%
Wire Services
Still photography 1839
47. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Secondary research
Hard news
Beat Reporters
48. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Diffusion
Albert Bandura
News Corp.
Interpreter
49. Free - alternative weeklies with a local and political orientation
Newsreel
Dissident Press
Benjamin Harris 1690
Fact about the usage of the media
50. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Stimulation theory
Disney
Media Originated Feedback
Encoder