Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ created the New York Sun in __________






2. The two (in order) largest newspaper chains (USA Today is owned by one)






3. In social cognitive theory - the direct replication of an observed behavior






4. This relaxed government restrictions on media ownership






5. _________ was tried for libel against the British in his newspaper ___________






6. Awarded every April since 1917 for excellence






7. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






8. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






9. If the media covers terrorist attacks - it leads to more terrorist attacks






10. ____________ invented the phonograph in _________






11. Ownership of media companies by multinational corporations






12. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






13. Selection Theory: selective about what you remember






14. When one culture forces or pushes their culture on another






15. Sole owner of Viacom/CBS






16. Universe. Entirety of what you are studying.






17. _________ broadcasted War of the Worlds on Halloween _______.






18. A proportion taken to represent the population






19. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






20. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






21. aguerre and Niepce invented _________ in ____________






22. Receiver's response to message






23. Getting information by word of mouth.






24. Has the most TV audience






25. Trying to buy NBC-Universal






26. Part of a survey. More then just a one word answer needed. No yes or no questions






27. Margin of error in polls






28. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






29. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






30. The theory stating that war - being more visual - will get the most attention and headlines in the news






31. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






32. Weekly news packages in theaters






33. Owning several types of related businesses across the board






34. Media makes the world smaller (technology)--called _____________ ____________






35. Sole owner of News Corp.






36. Free - alternative weeklies with a local and political orientation






37. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






38. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






39. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






40. Write on specific subject on particular schedule






41. 'The medium is the message'






42. Very sensationalistic journalism






43. Personal noise inserted and pushed in journalism






44. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






45. Theory that we only pick media that we will find gratifying






46. The recent e-book battle on the Kindle is between these two...






47. First American Newspaper






48. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






49. The percentage of the entire population in that media market






50. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field