Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






2. People that continue to hold out on technologies






3. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






5. Theory that there are multiple opinion leaders that shaper our viewpoints






6. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






7. Original research. Do it yourself






8. _________ broadcasted War of the Worlds on Halloween _______.






9. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






10. Direct - immediate causes and effects research






11. Father of Social Science Research






12. Theory that we only pick media that we will find gratifying






13. The phonograph became the first __________ when Edison put a nickel slot on it






14. The ______ sends the message






15. Letters to the editor - non-scientific






16. Scientific research






17. People that will buy news technologies first






18. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






19. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






20. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






21. In social cognitive theory - the direct replication of an observed behavior






22. Regularly updated online journals that comment on just about everything






23. Increasing the amount of advertising and mixing commercial and noncommercial media content






24. The ______ is the receiver of the message






25. Peeks mid 50's






26. Technology changes how we live






27. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






28. ____________ invented the phonograph in _________






29. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






30. Peeks in mid 60's






31. Peeks in mid 20's






32. ___________ invented the printing press in __________






33. Selection Theory: selective about what you remember






34. A powerful effects model using the analogy of firing something through society for a direct hit






35. True frontrunners of our daily newspaper (local news on news sheets






36. 'The medium is the message'






37. Placing of stories around ads






38. _____________ invented the telephone in _____________






39. Peeks in late teens






40. Around the World in 72 days--stunt journalist






41. Entry-level job - don't know what you will write






42. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






43. Theory that we primarily use mass media to check what we already believe






44. A program that is more specialized to a specific demographic






45. Research that examines larger cultural effects






46. If the media covers terrorist attacks - it leads to more terrorist attacks






47. Free - alternative weeklies with a local and political orientation






48. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






49. Sensational stories that do not serve the democratic function of journalism






50. The ______ is the source in which the message passes through (example: book - TV channel)