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Test your basic knowledge |
Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Set of values and shared beliefs
Stimulation theory
Joint Operating Agreements (JOAs)
Media literacy
Culture
2. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Experiment
Blogs
Catharsis theory
Joseph Pulitzer
3. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Pulitzer Prize
Feedback
Hypercommercialism
4. Second biggest attention topic in news
Delay
Survey
Still photography 1839
Economy
5. Peeks in mid 20's
Movie usage
Catharsis theory
Gannett and McClatchy
TV watching
6. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Wire Services
Economy
Administrative research
A. C. Nielson Co
7. 'The medium is the message'
News Corp.
Globalization
Telegraph
Marshal McLuhan
8. The opinion stage to observable research
The New York Sun
Empirical research
60% More violent
Media literacy
9. Television's ability to move people toward a common understanding of how things are
Hypercommercialism
Saturation Stage
Mainstreaming
Integrated audience reach
10. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Experiment
Sumner Redstone
Soft news
11. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Contagion effect
5%
Viacom/CBS
Early Majority
12. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Telegraph
Joseph Pulitzer
Radio usage
Marshal McLuhan
13. Records what the TV set was currently set on
Pulitzer Prize
Audimeter
Encoder
3 hours a day
14. Awarded every April since 1917 for excellence
Pulitzer Prize
Administrative research
Encoder
Thomas Edison 1877
15. Average American spends _________________________ listening to the radio
Qualitative research
3 hours a day
Samuel Morse 1844
Primary Research
16. Has the fewest TV viewers
Vertical monopoly
Empirical research
Cable a' la Carte
Summer
17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Rating
Media literacy
Peoplemeter
18. Father of Social Science Research
Paul Lazarsfield
The New York Sun
Selective exposure
Narrowcasting
19. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Content Analysis
Two-Step Flow theory
Media Originated Feedback
Sumner Redstone
20. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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21. A model stating that media has a very direct and universal impact (effect)
60% More violent
Federalist Papers
Limited Effects Model
Powerful Effects Model
22. Theory that watching mediated violence reduces people's inclination to behave aggressively
Telegraph
Clear Channel
Catharsis
Encoder
23. Provide feedback for movies
Gannett and McClatchy
Mixed Effects Model
Late Majority
Preview Audiences
24. Does not establish causality. Covers what the majority thinks. All perception
Decoder
Marshal McLuhan
Cultural Hegemony
Survey
25. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Laggards
Winter
Hypercommercialism
26. The theory stating that war - being more visual - will get the most attention and headlines in the news
Encoder
Burning Tank Theory
Winter
Beat Reporters
27. Direct - immediate causes and effects research
Nellie Bly
Vertical monopoly
Administrative research
Newspaper Hierarchy
28. Viewing violence causes anti-social behavior among some children
Stimulation theory
Integrated audience reach
60% More violent
Benjamin Harris 1690
29. Universe. Entirety of what you are studying.
Cultivation Theory
Marshal McLuhan
Two-Step Flow theory
Population
30. Average household has a TV set on...
7 hours a day
Sumner Redstone
Administrative research
Remington
31. Around the World in 72 days--stunt journalist
Nellie Bly
Media Originated Feedback
Time Warner
Stimulation theory
32. Single company owns every aspect of business (i.e. production - distribution - etc)
News Diffusion
General Assignment Reporters (GAs)
Vertical monopoly
Albert Bandura
33. Scientific research
Convergence
Laggards
Empirical research
Critical research
34. A program that is more specialized to a specific demographic
Media literacy
Limited Effects Model
Jukebox
Narrowcasting
35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Early Window
Selective Retention
Uses and Gratification
36. Technology changes how we live
Horizontal monopoly
Technological determinism
Samuel Morse 1844
Vertical monopoly
37. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
News Diffusion
Marshal McLuhan
60% More violent
Two-Step Flow theory
38. Original research. Do it yourself
Winter
Primary Research
Innovators/Early Adaptors
Communication
39. Writes on a particular area of interest (crime - sports - etc)
7 hours a day
Beat Reporters
Experiment
Open-Ended questions
40. A social science on human behavior
Critical research
William Randolph Hearst
News Corp.
Communication
41. Theory stating that media defines the world for us (over-arching theory)
Movie usage
Interpreter
Joseph Pulitzer
Cultivation Theory
42. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
TV
Culture
Dissonance Theory
Comcast
43. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
TV
Laggards
Telegraph
44. When one culture forces or pushes their culture on another
Dissident Press
Arbitron
Cultural Hegemony
Marshal McLuhan
45. Owning several types of related businesses across the board
Horizontal monopoly
Culture
Beat Reporters
Citizen Kane 1941
46. One problem with Schramm's model: there is no longer any _______ in the message
John Peter Zenger New York Weekly
Peoplemeter
Delay
Mainstreaming
47. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Uses and Gratification
Agenda Setting
Federalist Papers
48. _________ was tried for libel against the British in his newspaper ___________
Penny Press
John Peter Zenger New York Weekly
Bias
Primary Research
49. Anything that interferes with or alters the message
Content Analysis
Jukebox
Gatekeepers
Noise
50. Ownership of media companies by multinational corporations
Two-Step Flow theory
Globalization
Johannes Gutenberg 1456
Samuel Morse 1844
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