Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.






2. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






3. _____________ invented the telegraph in ____________ ('What hath God wrought')






4. _________ was tried for libel against the British in his newspaper ___________






5. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






6. Technology changes how we live






7. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






8. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






9. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






10. Television's ability to move people toward a common understanding of how things are






11. Theory that we only pick media that we will find gratifying






12. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






13. Selection Theory: only expose ourselves to those that we will agree with already






14. Ownership of media companies by multinational corporations






15. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






16. This host demonstrated cultural imperialism in campaigning for the Finland President

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17. Peeks mid 50's






18. The percentage of the entire population in that media market






19. Always greater then the rating number






20. Original research. Do it yourself






21. First American Newspaper






22. _________ broadcasted War of the Worlds on Halloween _______.






23. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






24. People that will buy news technologies first






25. The ______ is the receiver of the message






26. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






27. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






28. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






29. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






30. A program that is more specialized to a specific demographic






31. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






33. Increasing the amount of advertising and mixing commercial and noncommercial media content






34. Collection of data that can be characterized and counted in a way. Type of empirical research






35. Universe. Entirety of what you are studying.






36. A model stating that media has a very direct and universal impact (effect)






37. Provide feedback for movies






38. Write on specific subject on particular schedule






39. The ability to effectively and efficiently comprehend and use any form of mediated communication






40. The ______ sends the message






41. A proportion taken to represent the population






42. Records what the TV set was currently set on






43. Average household has a TV set on...






44. Suburban or regional versions of a metropolitan paper






45. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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46. Peeks in mid 20's






47. Single company owns every aspect of business (i.e. production - distribution - etc)






48. Margin of error in polls






49. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






50. The first major daily