Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records what the TV set was currently set on






2. Real-life setting - better - but more expensive






3. Always greater then the rating number






4. _____________ invented the telegraph in ____________ ('What hath God wrought')






5. _________ was tried for libel against the British in his newspaper ___________






6. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






7. First American Newspaper






8. Is more credible seeming then newspapers (2 to 1 ratio)






9. Letters to the editor - non-scientific






10. Theory that watching mediated violence reduces people's inclination to behave aggressively






11. The ability to effectively and efficiently comprehend and use any form of mediated communication






12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






13. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






15. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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16. Theory that we only pick media that we will find gratifying






17. Regularly updated online journals that comment on just about everything






18. Father of Social Science Research






19. Very sensationalistic journalism






20. This relaxed government restrictions on media ownership






21. In social cognitive theory - the direct replication of an observed behavior






22. Where old and new media collide--media across multiple platforms






23. Sole owner of Viacom/CBS






24. Average household has a TV set on...






25. A model stating that media has a very direct and universal impact (effect)






26. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






27. The phonograph became the first __________ when Edison put a nickel slot on it






28. _________ broadcasted War of the Worlds on Halloween _______.






29. _____________ invented the telephone in _____________






30. The two (in order) largest newspaper chains (USA Today is owned by one)






31. The TV world is __________________ then the real world






32. Framework for our government






33. Peeks in mid 20's






34. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






35. If the media covers terrorist attacks - it leads to more terrorist attacks






36. Direct - immediate causes and effects research






37. Around the World in 72 days--stunt journalist






38. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






39. Does not establish causality. Covers what the majority thinks. All perception






40. The percentage of the entire population in that media market






41. Sole owner of News Corp.






42. Second biggest attention topic in news






43. A proportion taken to represent the population






44. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






45. The ______ is the receiver of the message






46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






47. Receiver's response to message






48. Media makes the world smaller (technology)--called _____________ ____________






49. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






50. Trying to buy NBC-Universal