Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anything that interferes with or alters the message






2. One problem with Schramm's model: there is no longer any _______ in the message






3. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






4. Research has already been done for you - you just collect it and put it into your paper






5. _________ was tried for libel against the British in his newspaper ___________






6. Viewing violence causes anti-social behavior among some children






7. Peeks in mid 60's






8. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






9. Recently announced that it would charge for frequent access to website (newspaper)






10. ___________ invented the printing press in __________






11. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






12. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






13. A concentration of media industries into an ever smaller number of companies






14. Very sensationalistic journalism






15. Placing of stories around ads






16. Targeting niche audiences--easier to use selection theory






17. Second biggest attention topic in news






18. Scientific research






19. Peeks in mid 20's






20. When one culture forces or pushes their culture on another






21. The Nation's largest metropolitan daily






22. If the media covers terrorist attacks - it leads to more terrorist attacks






23. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






24. The recent e-book battle on the Kindle is between these two...






25. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






26. Owning several types of related businesses across the board






27. Theory stating that media defines the world for us (over-arching theory)






28. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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29. Single company owns every aspect of business (i.e. production - distribution - etc)






30. ____________ invented the phonograph in _________






31. Original research. Do it yourself






32. The two (in order) largest newspaper chains (USA Today is owned by one)






33. Receiver's response to message






34. This relaxed government restrictions on media ownership






35. The biggest owner of radio stations (Dixie Chick controversy)






36. Regularly updated online journals that comment on just about everything






37. Average American spends _________________________ listening to the radio






38. Part of a survey. More then just a one word answer needed. No yes or no questions






39. Has the fewest TV viewers






40. Publisher - THE Editor - other editors - designers - reporters






41. Writes on a particular area of interest (crime - sports - etc)






42. Is more credible seeming then newspapers (2 to 1 ratio)






43. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






44. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






45. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






46. Selection Theory: selective about what you remember






47. This host demonstrated cultural imperialism in campaigning for the Finland President

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48. The phonograph became the first __________ when Edison put a nickel slot on it






49. Stragglers to buying technology






50. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it