Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - the direct replication of an observed behavior






2. _____________ invented the telephone in _____________






3. Father of Social Science Research






4. Personal noise inserted and pushed in journalism






5. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






6. Framework for our government






7. Peeks mid 50's






8. Peeks in mid 20's






9. _____________ created the New York Sun in __________






10. Peeks in late teens






11. Peeks in mid 60's






12. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






13. Name of the guy Hearst send to Cuba






14. Publisher - THE Editor - other editors - designers - reporters






15. The recent e-book battle on the Kindle is between these two...






16. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






17. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






18. _________ was tried for libel against the British in his newspaper ___________






19. First American Newspaper






20. 'The medium is the message'






21. Story order emphasis that eventually shapes our world views and values of importance






22. The ability to effectively and efficiently comprehend and use any form of mediated communication






23. The Nation's largest metropolitan daily






24. Letters to the editor - non-scientific






25. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






26. Writes on a particular area of interest (crime - sports - etc)






27. The theory stating that war - being more visual - will get the most attention and headlines in the news






28. Part of a survey. More then just a one word answer needed. No yes or no questions






29. Selection Theory: selective about what you remember






30. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






31. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






32. Direct - immediate causes and effects research






33. Does not establish causality. Covers what the majority thinks. All perception






34. Increasing the amount of advertising and mixing commercial and noncommercial media content






35. Sole owner of News Corp.






36. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






37. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






38. Viewing violence causes anti-social behavior among some children






39. Around the World in 72 days--stunt journalist






40. Scientific research






41. ___________ invented the printing press in __________






42. People that will buy news technologies first






43. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






44. A concentration of media industries into an ever smaller number of companies






45. Is more credible seeming then newspapers (2 to 1 ratio)






46. Theory that we primarily use mass media to check what we already believe






47. Placing of stories around ads






48. True frontrunners of our daily newspaper (local news on news sheets






49. Weekly news packages in theaters






50. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people