Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






2. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






3. A social science on human behavior






4. Second biggest attention topic in news






5. First American Newspaper






6. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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7. Part of a survey. More then just a one word answer needed. No yes or no questions






8. Research has already been done for you - you just collect it and put it into your paper






9. A model stating that media has a very direct and universal impact (effect)






10. Theory that watching mediated violence reduces people's inclination to behave aggressively






11. The first major daily






12. Scientific research






13. Around the World in 72 days--stunt journalist






14. A model stating that media can effect some people - but not others (not everyone)






15. aguerre and Niepce invented _________ in ____________






16. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






17. This host demonstrated cultural imperialism in campaigning for the Finland President

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18. Has the most TV audience






19. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






20. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






21. The phonograph became the first __________ when Edison put a nickel slot on it






22. _____________ created the New York Sun in __________






23. Getting information by word of mouth.






24. Publisher - THE Editor - other editors - designers - reporters






25. Awarded every April since 1917 for excellence






26. Weekly news packages in theaters






27. Real-life setting - better - but more expensive






28. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






29. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






30. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






31. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






32. This cheap newsprint created larger readership






33. The TV world is __________________ then the real world






34. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






35. Personal noise inserted and pushed in journalism






36. In social cognitive theory - the direct replication of an observed behavior






37. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






38. _____________ invented the telegraph in ____________ ('What hath God wrought')






39. Direct - immediate causes and effects research






40. When one culture forces or pushes their culture on another






41. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






42. Journalists who use things like Twitter to get info out fast - but they are not professional






43. The recent e-book battle on the Kindle is between these two...






44. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






45. Sole owner of News Corp.






46. Framework for our government






47. Selection Theory: selective about what we ACTUALLY listen to






48. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






49. Story order emphasis that eventually shapes our world views and values of importance






50. Targeting niche audiences--easier to use selection theory