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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stragglers to buying technology






2. A model stating that effects are limited by individual differences and other factors






3. Receiver's response to message






4. Scientific research






5. Free - alternative weeklies with a local and political orientation






6. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






7. Peeks in late teens






8. Theory stating that media defines the world for us (over-arching theory)






9. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






10. The percentage of the entire population in that media market






11. Very sensationalistic journalism






12. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






13. _____________ created the New York Sun in __________






14. _____________ invented the telegraph in ____________ ('What hath God wrought')






15. Television's ability to move people toward a common understanding of how things are






16. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






17. This cheap newsprint created larger readership






18. Has the most TV audience






19. The first major daily






20. Personal noise inserted and pushed in journalism






21. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






22. The ______ is the source in which the message passes through (example: book - TV channel)






23. Targeting niche audiences--easier to use selection theory






24. The ______ is the receiver of the message






25. Framework for our government






26. Publisher - THE Editor - other editors - designers - reporters






27. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






28. Margin of error in polls






29. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






30. Is more credible seeming then newspapers (2 to 1 ratio)






31. Sole owner of Viacom/CBS






32. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






33. A proportion taken to represent the population






34. _________ was tried for libel against the British in his newspaper ___________






35. People that will buy news technologies first






36. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






37. Regularly updated online journals that comment on just about everything






38. Letters to the editor - non-scientific






39. True frontrunners of our daily newspaper (local news on news sheets






40. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






41. Anything that interferes with or alters the message






42. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






43. Placing of stories around ads






44. Story order emphasis that eventually shapes our world views and values of importance






45. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






46. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






47. Awarded every April since 1917 for excellence






48. _____________ invented the telephone in _____________






49. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






50. Always greater then the rating number







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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