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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________came up with the basic model of mass communication
Catharsis theory
Diurnals
Wilbur Schramm
Still photography 1839
2. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
William Randolph Hearst
Close-ended questions
Identification
Orson Wells 1938
3. Ownership of media companies by multinational corporations
Globalization
Administrative research
Beat Reporters
Qualitative research
4. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
GE/NBC-Universal
Delay
Share
Communication
5. Theory that we only pick media that we will find gratifying
Interpreter
Albert Bandura
Uses and Gratification
Gannett and McClatchy
6. Sensational stories that do not serve the democratic function of journalism
Dissident Press
Thomas Edison 1877
Cultivation Theory
Soft news
7. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
7 hours a day
Vertical monopoly
Columnists
A. C. Nielson Co
8. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Open-Ended questions
Panel Study
7 hours a day
Time Warner
9. People that will buy news technologies first
Innovators/Early Adaptors
Powerful Effects Model
Lab experiments
Administrative research
10. Journalists who use things like Twitter to get info out fast - but they are not professional
Feedback
Panel Study
Hypercommercialism
Citizen Journalists
11. Personal noise inserted and pushed in journalism
Preview Audiences
Cultivation Theory
Bias
Pulitzer Prize
12. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Newsreel
Convergence
Wilbur Schramm
13. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Culture
Selective Retention
Movie usage
14. Average American spends _________________________ listening to the radio
3 hours a day
Primary Research
Cultivation Theory
Noise
15. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Print media usage
Comcast
Cultivation Analysis
Joint Operating Agreements (JOAs)
16. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
General Assignment Reporters (GAs)
Dissonance Theory
Penny Press
Joseph Pulitzer
17. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Two-Step Flow theory
GE/NBC-Universal
Secondary research
Alexander Graham Bell 1876
18. Receiver's response to message
Feedback
Media literacy
Zoned editions
Delay
19. The first major daily
Amazon and MacMillan Publishing
Integrated audience reach
Identification
The New York Sun
20. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Gatekeepers
Global village
Audience Generated Feedback
Cultivation Analysis
21. Margin of error in polls
Imitation
Orson Wells 1938
Joint Operating Agreements (JOAs)
5%
22. The opinion stage to observable research
Empirical research
Late Majority
Soft news
Secondary research
23. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Albert Bandura
Media literacy
Technological determinism
24. The two (in order) largest newspaper chains (USA Today is owned by one)
Paul Lazarsfield
Gannett and McClatchy
Newspaper Hierarchy
Rupert Murdoch
25. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Peoplemeter
Federalist Papers
Narrowcasting
Disney
26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Nellie Bly
Summer
Joint Operating Agreements (JOAs)
27. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Fact about the usage of the media
Preview Audiences
Content Analysis
Agenda-Setting Effect
28. Suburban or regional versions of a metropolitan paper
Zoned editions
News Hole
Dissident Press
Cultivation Theory
29. Writes on a particular area of interest (crime - sports - etc)
Culture
Beat Reporters
Publick Occurences
Media Originated Feedback
30. NBC is believed to have noise for _______ because it is owned by GE
Payne Fund Studies 1929
Horizontal monopoly
War
Still photography 1839
31. Free - alternative weeklies with a local and political orientation
Dissident Press
Two-Step Flow theory
Marshal McLuhan
Zoned editions
32. A model stating that media has a very direct and universal impact (effect)
Summer
Powerful Effects Model
Early Majority
Catharsis theory
33. Famous radio broadcast proving limited effects theories
Convergence
War of the Worlds
Mainstreaming
Cultural Hegemony
34. The ______ is the receiver of the message
60% More violent
Thomas Edison 1877
Decoder
Oligopoly
35. Sole owner of News Corp.
Cultivation Theory
Sample
Rupert Murdoch
3 hours a day
36. This relaxed government restrictions on media ownership
Primary Research
Benjamin Harris 1690
Innovators/Early Adaptors
Telecommunications Act of 1996
37. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Close-ended questions
Hard news
Joint Operating Agreements (JOAs)
38. Real-life setting - better - but more expensive
Audience - visual - economic - political - gatekeepers
Close-ended questions
Field experiments
Primary Research
39. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Empirical research
Samuel Morse 1844
Primary Research
Experiment
40. Theory stating that media defines the world for us (over-arching theory)
Powerful Effects Model
Empirical research
Diurnals
Cultivation Theory
41. The recent e-book battle on the Kindle is between these two...
Blogs
Joint Operating Agreements (JOAs)
Radio usage
Amazon and MacMillan Publishing
42. Trying to buy NBC-Universal
Imitation
Comcast
Share
Contagion effect
43. When one culture forces or pushes their culture on another
Print media usage
Cultural Hegemony
cartoons
War of the Worlds
44. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
War of the Worlds
Fact about the usage of the media
Yellow Journalism
45. These papers are still doing good despite the rapid circulation of newspapers
Fact about the usage of the media
War
Summer
small town papers
46. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Telecommunications Act of 1996
Still photography 1839
Narrowcasting
News Corp.
47. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Imitation
Encoder
News Diffusion
Field experiments
48. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Experiment
TV
War of the Worlds
Early Majority
49. Name of the guy Hearst send to Cuba
Empirical research
News Diffusion
Empirical research
Remington
50. A program that is more specialized to a specific demographic
cartoons
Narrowcasting
Mixed Effects Model
Lab experiments