Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Does not establish causality. Covers what the majority thinks. All perception






2. The TV world is __________________ then the real world






3. Margin of error in polls






4. Around the World in 72 days--stunt journalist






5. Stragglers to buying technology






6. Collection of data that can be characterized and counted in a way. Type of empirical research






7. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






8. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






9. 'The medium is the message'






10. Famous radio broadcast proving limited effects theories






11. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






12. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






13. The Nation's largest metropolitan daily






14. Peeks mid 50's






15. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






16. A proportion taken to represent the population






17. Always greater then the rating number






18. Personal noise inserted and pushed in journalism






19. Ownership of media companies by multinational corporations






20. One problem with Schramm's model: there is no longer any _______ in the message






21. Has the most TV audience






22. __________came up with the basic model of mass communication






23. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






24. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






25. Single company owns every aspect of business (i.e. production - distribution - etc)






26. A model stating that effects are limited by individual differences and other factors






27. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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28. Artificial setting - easier and less expensive - but not as accurate in results






29. Awarded every April since 1917 for excellence






30. This relaxed government restrictions on media ownership






31. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






32. Owning several types of related businesses across the board






33. Intellectual questioning about culture and its effect--leads to cultural theory






34. A concentration of media industries into an ever smaller number of companies






35. Television's ability to move people toward a common understanding of how things are






36. Theory that there are multiple opinion leaders that shaper our viewpoints






37. Sensational stories that do not serve the democratic function of journalism






38. Theory that we only pick media that we will find gratifying






39. Weekly news packages in theaters






40. These papers are still doing good despite the rapid circulation of newspapers






41. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






42. Part of a survey. More then just a one word answer needed. No yes or no questions






43. The two (in order) largest newspaper chains (USA Today is owned by one)






44. Died recently - wrote The Catcher in the Rye






45. Peeks in mid 20's






46. The ______ is the receiver of the message






47. _____________ invented the telephone in _____________






48. Targeting niche audiences--easier to use selection theory






49. Selection Theory: selective about what we ACTUALLY listen to






50. People that continue to hold out on technologies







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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