Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The opinion stage to observable research






2. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






3. Collection of data that can be characterized and counted in a way. Type of empirical research






4. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






5. The theory stating that war - being more visual - will get the most attention and headlines in the news






6. NBC is believed to have noise for _______ because it is owned by GE






7. _________ broadcasted War of the Worlds on Halloween _______.






8. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






9. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






10. Original research. Do it yourself






11. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






12. Publisher - THE Editor - other editors - designers - reporters






13. Around the World in 72 days--stunt journalist






14. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






15. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






16. Name of the guy Hearst send to Cuba






17. Viewing violence causes anti-social behavior among some children






18. Ownership of media companies by multinational corporations






19. Selection Theory: only expose ourselves to those that we will agree with already






20. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






21. Scientific research






22. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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23. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






24. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






25. _____________ created the New York Sun in __________






26. Father of Social Science Research






27. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






28. Research has already been done for you - you just collect it and put it into your paper






29. Peeks mid 50's






30. _____________ invented the telegraph in ____________ ('What hath God wrought')






31. A model stating that effects are limited by individual differences and other factors






32. Selection Theory: selective about what you remember






33. Theory that we only pick media that we will find gratifying






34. Peeks in late teens






35. Awarded every April since 1917 for excellence






36. Personal noise inserted and pushed in journalism






37. Regularly updated online journals that comment on just about everything






38. Sensational stories that do not serve the democratic function of journalism






39. 'The medium is the message'






40. True frontrunners of our daily newspaper (local news on news sheets






41. Write on specific subject on particular schedule






42. These papers are still doing good despite the rapid circulation of newspapers






43. Average household has a TV set on...






44. A powerful effects model using the analogy of firing something through society for a direct hit






45. _________ was tried for libel against the British in his newspaper ___________






46. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






47. When one culture forces or pushes their culture on another






48. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






49. Trying to buy NBC-Universal






50. Theory stating that media defines the world for us (over-arching theory)