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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - the direct replication of an observed behavior
Beat Reporters
Imitation
60% More violent
Media literacy
2. _____________ invented the telephone in _____________
Encoder
Alexander Graham Bell 1876
Sumner Redstone
Remington
3. Father of Social Science Research
Marshal McLuhan
Survey
News Corp.
Paul Lazarsfield
4. Personal noise inserted and pushed in journalism
Product Placement
Bias
Clear Channel
Culture
5. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Disney
Benjamin Harris 1690
Gatekeepers
Radio usage
6. Framework for our government
Selective Perception
Albert Bandura
Federalist Papers
Lab experiments
7. Peeks mid 50's
Narrowcasting
Print media usage
Winter
Close-ended questions
8. Peeks in mid 20's
Movie usage
General Assignment Reporters (GAs)
Lab experiments
Empirical research
9. _____________ created the New York Sun in __________
60% More violent
Pulitzer Prize
Benjamin Day 1833
Audience Generated Feedback
10. Peeks in late teens
Content Analysis
Radio usage
Rupert Murdoch
Survey
11. Peeks in mid 60's
Burning Tank Theory
TV watching
Integrated audience reach
Share
12. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
War
Disney
Johannes Gutenberg 1456
13. Name of the guy Hearst send to Cuba
Johannes Gutenberg 1456
cartoons
Fact about the usage of the media
Remington
14. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Rupert Murdoch
News Corp.
Preview Audiences
15. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Empirical research
Audience Generated Feedback
Albert Bandura
16. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Mixed Effects Model
Penny Press
Magic Bullet Theory
17. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Joseph Pulitzer
The New York Sun
Passive Peoplemeter
Gannett and McClatchy
18. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Hard news
Convergence
Columnists
19. First American Newspaper
Cultivation Analysis
Publick Occurences
60% More violent
Selective Retention
20. 'The medium is the message'
Newsreel
Marshal McLuhan
Delay
Soft news
21. Story order emphasis that eventually shapes our world views and values of importance
Delay
Two-Step Flow theory
5%
Agenda Setting
22. The ability to effectively and efficiently comprehend and use any form of mediated communication
Joint Operating Agreements (JOAs)
Media literacy
Hypercommercialism
Catharsis
23. The Nation's largest metropolitan daily
The New York Times
News Diffusion
Imitation
Clear Channel
24. Letters to the editor - non-scientific
A. C. Nielson Co
Alexander Graham Bell 1876
Audience Generated Feedback
Remington
25. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Radio usage
cartoons
General Assignment Reporters (GAs)
Time Warner
26. Writes on a particular area of interest (crime - sports - etc)
War
Radio usage
5%
Beat Reporters
27. The theory stating that war - being more visual - will get the most attention and headlines in the news
Delay
Burning Tank Theory
Vertical monopoly
Cultivation Theory
28. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Blogs
Cultivation Analysis
William Randolph Hearst
29. Selection Theory: selective about what you remember
TV watching
Preview Audiences
Telecommunications Act of 1996
Selective Retention
30. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Imitation
cartoons
Johannes Gutenberg 1456
Dissonance Theory
31. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Sample
Selective Retention
Primary Research
Dissonance Theory
32. Direct - immediate causes and effects research
Still photography 1839
Newsreel
Comcast
Administrative research
33. Does not establish causality. Covers what the majority thinks. All perception
Survey
Content Analysis
Desensitization
Economy
34. Increasing the amount of advertising and mixing commercial and noncommercial media content
NY Times
Integrated audience reach
Hypercommercialism
News Diffusion
35. Sole owner of News Corp.
News Hole
Dissonance Theory
Desensitization
Rupert Murdoch
36. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Dissident Press
Gannett and McClatchy
Paul Lazarsfield
Desensitization
37. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Early Majority
News Diffusion
Peoplemeter
Critical research
38. Viewing violence causes anti-social behavior among some children
Integrated audience reach
Stimulation theory
Audience Generated Feedback
Empirical research
39. Around the World in 72 days--stunt journalist
Bias
Nellie Bly
The New York Times
Identification
40. Scientific research
Publick Occurences
Empirical research
Joint Operating Agreements (JOAs)
Audience Generated Feedback
41. ___________ invented the printing press in __________
Magic Bullet Theory
Johannes Gutenberg 1456
Cable a' la Carte
Paul Lazarsfield
42. People that will buy news technologies first
Comcast
Selective exposure
Imitation
Innovators/Early Adaptors
43. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Yellow Journalism
Product Placement
News Diffusion
Comcast
44. A concentration of media industries into an ever smaller number of companies
Oligopoly
Peoplemeter
Disney
Muckrakers
45. Is more credible seeming then newspapers (2 to 1 ratio)
Field experiments
Still photography 1839
Wilbur Schramm
TV
46. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Narrowcasting
Bias
TV watching
47. Placing of stories around ads
Conan O'Brian
Administrative research
News Hole
War
48. True frontrunners of our daily newspaper (local news on news sheets
Dissident Press
Diurnals
Wilbur Schramm
Benjamin Harris 1690
49. Weekly news packages in theaters
Field experiments
Newsreel
Multi-Step Flow theory
Burning Tank Theory
50. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Lab experiments
Alternative Press
Nellie Bly
Catharsis theory