Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Journalists who use things like Twitter to get info out fast - but they are not professional






2. Set of values and shared beliefs






3. Died recently - wrote The Catcher in the Rye






4. Technology changes how we live






5. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






6. This host demonstrated cultural imperialism in campaigning for the Finland President

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7. Theory stating that media defines the world for us (over-arching theory)






8. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






9. A powerful effects model using the analogy of firing something through society for a direct hit






10. 'The medium is the message'






11. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






12. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






13. Stragglers to buying technology






14. These papers are still doing good despite the rapid circulation of newspapers






15. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






16. Theory that we primarily use mass media to check what we already believe






17. Publisher - THE Editor - other editors - designers - reporters






18. Owning several types of related businesses across the board






19. This invention - used in war - helped to construct the 'inverted pyramid' structure






20. People that will buy news technologies first






21. Average household has a TV set on...






22. Selection Theory: selective about what you remember






23. Write on specific subject on particular schedule






24. Getting information by word of mouth.






25. A model stating that media has a very direct and universal impact (effect)






26. Single company owns every aspect of business (i.e. production - distribution - etc)






27. Viewing violence causes anti-social behavior among some children






28. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






29. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






30. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






31. Where old and new media collide--media across multiple platforms






32. Part of a survey. More then just a one word answer needed. No yes or no questions






33. Famous radio broadcast proving limited effects theories






34. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






35. Very sensationalistic journalism






36. Placing of stories around ads






37. NBC is believed to have noise for _______ because it is owned by GE






38. Ownership of media companies by multinational corporations






39. This relaxed government restrictions on media ownership






40. In social cognitive theory - the direct replication of an observed behavior






41. Writes on a particular area of interest (crime - sports - etc)






42. True frontrunners of our daily newspaper (local news on news sheets






43. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






44. Targeting niche audiences--easier to use selection theory






45. Original research. Do it yourself






46. The Nation's largest metropolitan daily






47. Has the fewest TV viewers






48. Theory that watching mediated violence reduces people's inclination to behave aggressively






49. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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50. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response