Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Always greater then the rating number






2. Scientific research






3. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






4. Average American spends _________________________ listening to the radio






5. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






6. The ______ sends the message






7. The phonograph became the first __________ when Edison put a nickel slot on it






8. Increasing the amount of advertising and mixing commercial and noncommercial media content






9. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






10. Selection Theory: only expose ourselves to those that we will agree with already






11. A model stating that media has a very direct and universal impact (effect)






12. _________ was tried for libel against the British in his newspaper ___________






13. ___________ published Publick Occurences in __________






14. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






15. Framework for our government






16. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






17. Has the most TV audience






18. Regularly updated online journals that comment on just about everything






19. Selection Theory: selective about what we ACTUALLY listen to






20. A proportion taken to represent the population






21. 'The medium is the message'






22. Peeks in mid 60's






23. People that will buy news technologies first






24. Is more credible seeming then newspapers (2 to 1 ratio)






25. Set of values and shared beliefs






26. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






27. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






28. Technology changes how we live






29. __________came up with the basic model of mass communication






30. Name of the guy Hearst send to Cuba






31. Trying to buy NBC-Universal






32. Age correlates with each medium






33. This invention - used in war - helped to construct the 'inverted pyramid' structure






34. Viewing violence causes anti-social behavior among some children






35. This cheap newsprint created larger readership






36. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






37. Personal noise inserted and pushed in journalism






38. Stragglers to buying technology






39. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






40. The biggest owner of radio stations (Dixie Chick controversy)






41. One problem with Schramm's model: there is no longer any _______ in the message






42. _____________ invented the telephone in _____________






43. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






44. Sole owner of Viacom/CBS






45. Second biggest attention topic in news






46. Theory that watching mediated violence reduces people's inclination to behave aggressively






47. Theory stating that media defines the world for us (over-arching theory)






48. A social science on human behavior






49. The recent e-book battle on the Kindle is between these two...






50. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate