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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If the media covers terrorist attacks - it leads to more terrorist attacks






2. A model stating that effects are limited by individual differences and other factors






3. Single company owns every aspect of business (i.e. production - distribution - etc)






4. The first major daily






5. Records what the TV set was currently set on






6. Sole owner of Viacom/CBS






7. Very sensationalistic journalism






8. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






9. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






10. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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11. Collection of data that can be characterized and counted in a way. Type of empirical research






12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






13. The Nation's largest metropolitan daily






14. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






15. Selection Theory: selective about what you remember






16. Real-life setting - better - but more expensive






17. Artificial setting - easier and less expensive - but not as accurate in results






18. Theory stating that media defines the world for us (over-arching theory)






19. Peeks in mid 20's






20. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






21. Around the World in 72 days--stunt journalist






22. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






23. Write on specific subject on particular schedule






24. Recently announced that it would charge for frequent access to website (newspaper)






25. People that continue to hold out on technologies






26. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






27. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






28. Letters to the editor - non-scientific






29. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






30. Ownership of media companies by multinational corporations






31. Direct - immediate causes and effects research






32. Getting information by word of mouth.






33. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






34. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






35. The biggest owner of radio stations (Dixie Chick controversy)






36. Is more credible seeming then newspapers (2 to 1 ratio)






37. These papers are still doing good despite the rapid circulation of newspapers






38. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






40. Theory that we primarily use mass media to check what we already believe






41. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






42. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






43. Owning several types of related businesses across the board






44. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






45. The TV world is __________________ then the real world






46. A powerful effects model using the analogy of firing something through society for a direct hit






47. A proportion taken to represent the population






48. _____________ invented the telegraph in ____________ ('What hath God wrought')






49. This relaxed government restrictions on media ownership






50. Sensational stories that do not serve the democratic function of journalism







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Can you answer 50 questions in 15 minutes?


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