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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Single company owns every aspect of business (i.e. production - distribution - etc)
William Randolph Hearst
Vertical monopoly
Feedback
Agenda-Setting Effect
2. ___________ published Publick Occurences in __________
Primary Research
60% More violent
Benjamin Harris 1690
The New York Sun
3. The ______ is the source in which the message passes through (example: book - TV channel)
Delay
Audience Generated Feedback
Innovators/Early Adaptors
Interpreter
4. A program that is more specialized to a specific demographic
Noise
Narrowcasting
Innovators/Early Adaptors
Secondary research
5. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Agenda-Setting Effect
TV
Population
Audience - visual - economic - political - gatekeepers
6. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Integrated audience reach
Content Analysis
Culture
7. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Blogs
War of the Worlds
Saturation Stage
8. Is more credible seeming then newspapers (2 to 1 ratio)
The New York Sun
Lab experiments
TV
Cultivation Theory
9. ___________ invented the printing press in __________
Still photography 1839
Summer
Johannes Gutenberg 1456
Secondary research
10. _________ was tried for libel against the British in his newspaper ___________
Fact about the usage of the media
Alexander Graham Bell 1876
John Peter Zenger New York Weekly
Mixed Effects Model
11. Receiver's response to message
News Hole
Open-Ended questions
Feedback
Audience - visual - economic - political - gatekeepers
12. Peeks in mid 60's
Yellow Journalism
TV
Selective exposure
TV watching
13. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Summer
Paul Lazarsfield
Culture
Watergate Nixon
14. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Soft news
J.D. Salinger
Disney
15. Regularly updated online journals that comment on just about everything
Product Placement
Open-Ended questions
War
Blogs
16. Theory that we only pick media that we will find gratifying
Uses and Gratification
Telecommunications Act of 1996
Benjamin Day 1833
Benjamin Harris 1690
17. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Blogs
Two Step Flow
Dissident Press
18. The ______ is the receiver of the message
Horizontal monopoly
Disney
Decoder
Print media usage
19. Records what the TV set was currently set on
Fact about the usage of the media
Mainstreaming
Federalist Papers
Audimeter
20. Awarded every April since 1917 for excellence
Newspaper Hierarchy
Pulitzer Prize
GE/NBC-Universal
Contagion effect
21. In social cognitive theory - the direct replication of an observed behavior
Selective exposure
Imitation
Two Step Flow
GE/NBC-Universal
22. Stragglers to buying technology
Late Majority
Oligopoly
Still photography 1839
GE/NBC-Universal
23. Suburban or regional versions of a metropolitan paper
TV
Laggards
Muckrakers
Zoned editions
24. Free - alternative weeklies with a local and political orientation
Stimulation theory
Vertical monopoly
Catharsis
Dissident Press
25. Sole owner of News Corp.
Cultivation Theory
John Peter Zenger New York Weekly
Time Warner
Rupert Murdoch
26. ____________ invented the phonograph in _________
Thomas Edison 1877
News Diffusion
Dissident Press
Catharsis
27. Ownership of media companies by multinational corporations
General Assignment Reporters (GAs)
Share
Pulitzer Prize
Globalization
28. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Orson Wells 1938
Federalist Papers
Catharsis theory
29. The percentage of the entire population in that media market
Rating
Burning Tank Theory
Narrowcasting
Early Majority
30. Famous radio broadcast proving limited effects theories
Critical research
War of the Worlds
Citizen Kane 1941
Audience - visual - economic - political - gatekeepers
31. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Winter
Citizen Kane 1941
Gannett and McClatchy
Viacom/CBS
32. The Nation's largest metropolitan daily
The New York Times
Hypercommercialism
Laggards
Diurnals
33. A model stating that media has a very direct and universal impact (effect)
Jukebox
Technological determinism
Vertical monopoly
Powerful Effects Model
34. NBC is believed to have noise for _______ because it is owned by GE
Share
Alexander Graham Bell 1876
War
Rating
35. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Rating
Convergence
Joseph Pulitzer
News Diffusion
36. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Media literacy
Benjamin Day 1833
Disney
37. Around the World in 72 days--stunt journalist
Joint Operating Agreements (JOAs)
Nellie Bly
Columnists
Sumner Redstone
38. The first major daily
Critical research
The New York Sun
Powerful Effects Model
Field experiments
39. Very sensationalistic journalism
Wire Services
Newspaper Hierarchy
Gannett and McClatchy
Yellow Journalism
40. Selection Theory: selective about what you remember
Payne Fund Studies 1929
Selective Retention
Panel Study
Multi-Step Flow theory
41. The biggest owner of radio stations (Dixie Chick controversy)
GE/NBC-Universal
TV
Early Majority
Clear Channel
42. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Experiment
Close-ended questions
cartoons
43. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Encoder
NY Times
Selective Perception
44. People that continue to hold out on technologies
Horizontal monopoly
Bias
Laggards
War
45. Write on specific subject on particular schedule
Columnists
Identification
Primary Research
Early Window
46. Media makes the world smaller (technology)--called _____________ ____________
Global village
Survey
Federalist Papers
Late Majority
47. When one culture forces or pushes their culture on another
Content Analysis
Oligopoly
Cultural Hegemony
Narrowcasting
48. __________came up with the basic model of mass communication
Clear Channel
7 hours a day
Population
Wilbur Schramm
49. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Citizen Journalists
Arbitron
Sample
GE/NBC-Universal
50. Letters to the editor - non-scientific
Audience Generated Feedback
Newsreel
Yellow Journalism
Globalization
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