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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Early Window
Arbitron
Powerful Effects Model
Hypercommercialism
2. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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3. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
Movie usage
Two Step Flow
Empirical research
4. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Media Originated Feedback
Jukebox
TV watching
5. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Late Majority
Oligopoly
Early Window
6. Age correlates with each medium
Experiment
Narrowcasting
Joint Operating Agreements (JOAs)
Fact about the usage of the media
7. Personal noise inserted and pushed in journalism
Experiment
Newsreel
Orson Wells 1938
Bias
8. Peeks in mid 60's
Contagion effect
Laggards
TV watching
Watergate Nixon
9. Margin of error in polls
NY Times
Hard news
Experiment
5%
10. Artificial setting - easier and less expensive - but not as accurate in results
Contagion effect
Viacom/CBS
Lab experiments
Primary Research
11. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Qualitative research
TV
Viacom/CBS
60% More violent
12. This host demonstrated cultural imperialism in campaigning for the Finland President
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13. Scientific research
News Corp.
Empirical research
Late Majority
News Diffusion
14. A social science on human behavior
Communication
Culture
Newspaper Hierarchy
William Randolph Hearst
15. Receiver's response to message
Zoned editions
Disney
Feedback
Amazon and MacMillan Publishing
16. Collection of data that can be characterized and counted in a way. Type of empirical research
Communication
Population
TV
Content Analysis
17. The ______ is the receiver of the message
Decoder
small town papers
Publick Occurences
Thomas Edison 1877
18. _____________ invented the telegraph in ____________ ('What hath God wrought')
Publick Occurences
Media literacy
small town papers
Samuel Morse 1844
19. Publisher - THE Editor - other editors - designers - reporters
Rating
Thomas Edison 1877
Newspaper Hierarchy
Columnists
20. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Convergence
Disney
Pulitzer Prize
21. Investigative journalists that exposed corruption
3 hours a day
Decoder
William Randolph Hearst
Muckrakers
22. Journalists who use things like Twitter to get info out fast - but they are not professional
Mainstreaming
Citizen Journalists
Feedback
Fact about the usage of the media
23. Peeks mid 50's
Innovators/Early Adaptors
Integrated audience reach
Print media usage
J.D. Salinger
24. Real-life setting - better - but more expensive
Open-Ended questions
Magic Bullet Theory
Field experiments
Remington
25. Theory that we only pick media that we will find gratifying
Magic Bullet Theory
Uses and Gratification
Joint Operating Agreements (JOAs)
Soft news
26. This invention - used in war - helped to construct the 'inverted pyramid' structure
Cultural Hegemony
Telegraph
Media Originated Feedback
Population
27. A powerful effects model using the analogy of firing something through society for a direct hit
Agenda Setting
Magic Bullet Theory
Two-Step Flow theory
Global village
28. Free - alternative weeklies with a local and political orientation
Dissident Press
Benjamin Day 1833
Penny Press
Media literacy
29. Very sensationalistic journalism
Payne Fund Studies 1929
Yellow Journalism
Integrated audience reach
Delay
30. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Bias
Orson Wells 1938
Laggards
31. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Zoned editions
Audience - visual - economic - political - gatekeepers
Agenda Setting
32. Technology changes how we live
Watergate Nixon
Critical research
Catharsis
Technological determinism
33. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Rupert Murdoch
News Diffusion
Dissonance Theory
Time Warner
34. Media makes the world smaller (technology)--called _____________ ____________
Global village
Decoder
Feedback
Agenda Setting
35. Peeks in late teens
A. C. Nielson Co
Integrated audience reach
7 hours a day
Radio usage
36. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Secondary research
Share
Primary Research
37. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Contagion effect
Publick Occurences
Media Originated Feedback
Global village
38. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Media Originated Feedback
Economy
William Randolph Hearst
Selective exposure
39. Ownership of media companies by multinational corporations
Globalization
TV watching
Innovators/Early Adaptors
Experiment
40. Anything that interferes with or alters the message
A. C. Nielson Co
Selective exposure
Noise
Stimulation theory
41. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Wilbur Schramm
Fact about the usage of the media
The New York Times
42. Television's ability to move people toward a common understanding of how things are
Oligopoly
Print media usage
Mainstreaming
Share
43. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Share
Soft news
Pulitzer Prize
44. The percentage of the entire population in that media market
Movie usage
Alternative Press
Preview Audiences
Rating
45. Owning several types of related businesses across the board
NY Times
Horizontal monopoly
War
Beat Reporters
46. 'The medium is the message'
Marshal McLuhan
Delay
Benjamin Day 1833
7 hours a day
47. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Agenda Setting
Columnists
General Assignment Reporters (GAs)
Integrated audience reach
48. True frontrunners of our daily newspaper (local news on news sheets
Imitation
Diurnals
small town papers
Cultivation Theory
49. First American Newspaper
Publick Occurences
Newsreel
Audience Generated Feedback
Zoned editions
50. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Audimeter
General Assignment Reporters (GAs)
Gatekeepers
Watergate Nixon