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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ invented the telephone in _____________
Columnists
Catharsis theory
Saturation Stage
Alexander Graham Bell 1876
2. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Zoned editions
Uses and Gratification
Interpreter
3. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Decoder
Cable a' la Carte
Administrative research
4. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Conan O'Brian
Vertical monopoly
Qualitative research
Early Majority
5. Receiver's response to message
Culture
Feedback
Catharsis
3 hours a day
6. Increasing the amount of advertising and mixing commercial and noncommercial media content
War of the Worlds
Audience - visual - economic - political - gatekeepers
Hypercommercialism
William Randolph Hearst
7. Media makes the world smaller (technology)--called _____________ ____________
Amazon and MacMillan Publishing
Publick Occurences
Remington
Global village
8. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Narrowcasting
Content Analysis
News Corp.
Experiment
9. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
Peoplemeter
Audimeter
Share Number
10. People that continue to hold out on technologies
Agenda Setting
Audience - visual - economic - political - gatekeepers
Laggards
Two-Step Flow theory
11. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
3 hours a day
Content Analysis
Payne Fund Studies 1929
Jukebox
12. Part of a survey. More then just a one word answer needed. No yes or no questions
Imitation
Open-Ended questions
Multi-Step Flow theory
Noise
13. A model stating that media has a very direct and universal impact (effect)
Citizen Journalists
Innovators/Early Adaptors
Powerful Effects Model
Publick Occurences
14. Peeks mid 50's
Audimeter
Stimulation theory
Print media usage
Oligopoly
15. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Fact about the usage of the media
Hypercommercialism
Print media usage
Passive Peoplemeter
16. Age correlates with each medium
Fact about the usage of the media
Contagion effect
Peoplemeter
Secondary research
17. First American Newspaper
Amazon and MacMillan Publishing
Imitation
Publick Occurences
Beat Reporters
18. This relaxed government restrictions on media ownership
cartoons
Nellie Bly
Telecommunications Act of 1996
Alexander Graham Bell 1876
19. Personal noise inserted and pushed in journalism
Orson Wells 1938
Selective Retention
Bias
Narrowcasting
20. Owning several types of related businesses across the board
Blogs
Horizontal monopoly
Benjamin Harris 1690
Lab experiments
21. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Powerful Effects Model
Preview Audiences
Dissonance Theory
Primary Research
22. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Share Number
The New York Sun
John Peter Zenger New York Weekly
23. Selection Theory: only expose ourselves to those that we will agree with already
Zoned editions
Selective exposure
Citizen Kane 1941
Clear Channel
24. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Muckrakers
Sample
Joseph Pulitzer
25. Second biggest attention topic in news
Economy
Delay
Wilbur Schramm
Contagion effect
26. _____________ invented the telegraph in ____________ ('What hath God wrought')
Albert Bandura
Secondary research
Pulitzer Prize
Samuel Morse 1844
27. Died recently - wrote The Catcher in the Rye
Selective Retention
Muckrakers
J.D. Salinger
Comcast
28. ___________ published Publick Occurences in __________
Burning Tank Theory
Oligopoly
Benjamin Harris 1690
Viacom/CBS
29. Theory that we only pick media that we will find gratifying
Uses and Gratification
Innovators/Early Adaptors
Wire Services
Communication
30. Average household has a TV set on...
Albert Bandura
Alternative Press
7 hours a day
GE/NBC-Universal
31. The Nation's largest metropolitan daily
Peoplemeter
Still photography 1839
Radio usage
The New York Times
32. If the media covers terrorist attacks - it leads to more terrorist attacks
Joint Operating Agreements (JOAs)
Gatekeepers
Contagion effect
small town papers
33. Viewing violence causes anti-social behavior among some children
5%
Experiment
A. C. Nielson Co
Stimulation theory
34. Ownership of media companies by multinational corporations
News Hole
TV watching
Globalization
Viacom/CBS
35. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Joint Operating Agreements (JOAs)
Desensitization
Media Originated Feedback
Primary Research
36. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Disney
Feedback
Wire Services
37. Story order emphasis that eventually shapes our world views and values of importance
William Randolph Hearst
Marshal McLuhan
Agenda Setting
Johannes Gutenberg 1456
38. The opinion stage to observable research
Catharsis
Alexander Graham Bell 1876
Empirical research
7 hours a day
39. A model stating that effects are limited by individual differences and other factors
Oligopoly
Selective Retention
Soft news
Limited Effects Model
40. Theory stating that media defines the world for us (over-arching theory)
Alexander Graham Bell 1876
John Peter Zenger New York Weekly
Cultivation Theory
Integrated audience reach
41. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Federalist Papers
Hard news
Movie usage
GE/NBC-Universal
42. Peeks in mid 60's
Print media usage
Dissident Press
Peoplemeter
TV watching
43. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Time Warner
Agenda-Setting Effect
Joint Operating Agreements (JOAs)
Powerful Effects Model
44. Around the World in 72 days--stunt journalist
Nellie Bly
News Hole
Payne Fund Studies 1929
Samuel Morse 1844
45. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Powerful Effects Model
Feedback
Cultivation Analysis
Clear Channel
46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Paul Lazarsfield
News Diffusion
Rating
Desensitization
47. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Dissident Press
Wilbur Schramm
Penny Press
Arbitron
48. Research that examines larger cultural effects
Experiment
Economy
Early Window
Critical research
49. Selection Theory: selective about what you remember
Wire Services
Audience Generated Feedback
News Hole
Selective Retention
50. Trying to buy NBC-Universal
Comcast
NY Times
Agenda-Setting Effect
Marshal McLuhan