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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Entry-level job - don't know what you will write
Qualitative research
Agenda-Setting Effect
General Assignment Reporters (GAs)
News Hole
2. Personal noise inserted and pushed in journalism
Survey
News Hole
Bias
Empirical research
3. Stragglers to buying technology
Late Majority
Cultural Hegemony
Muckrakers
Marshal McLuhan
4. Average household has a TV set on...
GE/NBC-Universal
News Hole
War
7 hours a day
5. A model stating that media can effect some people - but not others (not everyone)
cartoons
Critical research
Mixed Effects Model
Stimulation theory
6. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Share
Passive Peoplemeter
Empirical research
A. C. Nielson Co
7. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Preview Audiences
Remington
Survey
8. Is more credible seeming then newspapers (2 to 1 ratio)
Globalization
TV
NY Times
Cable a' la Carte
9. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
J.D. Salinger
Magic Bullet Theory
Cultivation Theory
Desensitization
10. This host demonstrated cultural imperialism in campaigning for the Finland President
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11. 'The medium is the message'
Beat Reporters
3 hours a day
Newspaper Hierarchy
Marshal McLuhan
12. A model stating that effects are limited by individual differences and other factors
J.D. Salinger
5%
Movie usage
Limited Effects Model
13. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Blogs
Early Majority
GE/NBC-Universal
14. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Gatekeepers
Wire Services
Audience Generated Feedback
Winter
15. Direct - immediate causes and effects research
Oligopoly
Administrative research
Agenda Setting
Blogs
16. Sensational stories that do not serve the democratic function of journalism
Citizen Kane 1941
Global village
Zoned editions
Soft news
17. A social science on human behavior
Communication
Thomas Edison 1877
Powerful Effects Model
Alternative Press
18. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Hypercommercialism
Cultivation Analysis
Time Warner
cartoons
19. Famous radio broadcast proving limited effects theories
Alternative Press
War of the Worlds
Empirical research
Alexander Graham Bell 1876
20. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Radio usage
Content Analysis
Burning Tank Theory
21. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Fact about the usage of the media
Desensitization
Orson Wells 1938
22. Single company owns every aspect of business (i.e. production - distribution - etc)
small town papers
Viacom/CBS
Qualitative research
Vertical monopoly
23. Peeks in mid 20's
Payne Fund Studies 1929
Empirical research
Movie usage
Benjamin Harris 1690
24. Television's ability to move people toward a common understanding of how things are
Rupert Murdoch
J.D. Salinger
Mainstreaming
Radio usage
25. Age correlates with each medium
Blogs
Early Majority
Benjamin Harris 1690
Fact about the usage of the media
26. ___________ invented the printing press in __________
Multi-Step Flow theory
Powerful Effects Model
Narrowcasting
Johannes Gutenberg 1456
27. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Benjamin Day 1833
War
Alternative Press
Hypercommercialism
28. Media makes the world smaller (technology)--called _____________ ____________
Cultural Hegemony
Uses and Gratification
Global village
Passive Peoplemeter
29. Anything that interferes with or alters the message
Noise
J.D. Salinger
Desensitization
5%
30. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Time Warner
Payne Fund Studies 1929
War
31. Peeks mid 50's
Selective exposure
TV
Delay
Print media usage
32. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Zoned editions
Product Placement
War
Integrated audience reach
33. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Muckrakers
Administrative research
William Randolph Hearst
34. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Lab experiments
Citizen Kane 1941
GE/NBC-Universal
3 hours a day
35. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Remington
Media Originated Feedback
Arbitron
Wilbur Schramm
36. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Winter
Primary Research
Benjamin Day 1833
Product Placement
37. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Newspaper Hierarchy
Share
Newsreel
Diurnals
38. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Cultivation Analysis
Payne Fund Studies 1929
3 hours a day
Late Majority
39. Second biggest attention topic in news
Albert Bandura
Economy
Qualitative research
Nellie Bly
40. Where old and new media collide--media across multiple platforms
Magic Bullet Theory
Saturation Stage
60% More violent
Convergence
41. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Gannett and McClatchy
Interpreter
Close-ended questions
Rating
42. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Economy
Citizen Kane 1941
Watergate Nixon
Hard news
43. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
War of the Worlds
Passive Peoplemeter
Sumner Redstone
Hard news
44. _____________ invented the telephone in _____________
Communication
Bias
Paul Lazarsfield
Alexander Graham Bell 1876
45. One problem with Schramm's model: there is no longer any _______ in the message
Pulitzer Prize
Comcast
Reinforcement Theory
Delay
46. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Close-ended questions
Uses and Gratification
Survey
47. Always greater then the rating number
Two Step Flow
Share Number
William Randolph Hearst
Limited Effects Model
48. Research that examines larger cultural effects
Share Number
Rating
Secondary research
Critical research
49. Sole owner of Viacom/CBS
Hard news
Marshal McLuhan
Agenda-Setting Effect
Sumner Redstone
50. Name of the guy Hearst send to Cuba
NY Times
Remington
Hypercommercialism
3 hours a day