Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






2. Part of a survey. More then just a one word answer needed. No yes or no questions






3. Real-life setting - better - but more expensive






4. This host demonstrated cultural imperialism in campaigning for the Finland President

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5. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






6. Artificial setting - easier and less expensive - but not as accurate in results






7. Free - alternative weeklies with a local and political orientation






8. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






9. Famous radio broadcast proving limited effects theories






10. Theory that there are multiple opinion leaders that shaper our viewpoints






11. __________came up with the basic model of mass communication






12. Receiver's response to message






13. Provide feedback for movies






14. Collection of data that can be characterized and counted in a way. Type of empirical research






15. The opinion stage to observable research






16. Sole owner of Viacom/CBS






17. The ______ is the source in which the message passes through (example: book - TV channel)






18. The first major daily






19. People that will buy news technologies first






20. One problem with Schramm's model: there is no longer any _______ in the message






21. Intellectual questioning about culture and its effect--leads to cultural theory






22. True frontrunners of our daily newspaper (local news on news sheets






23. A social science on human behavior






24. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






25. In social cognitive theory - the direct replication of an observed behavior






26. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






27. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






28. A model stating that media has a very direct and universal impact (effect)






29. The Nation's largest metropolitan daily






30. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






31. Story order emphasis that eventually shapes our world views and values of importance






32. Original research. Do it yourself






33. This relaxed government restrictions on media ownership






34. Selection Theory: selective about what we ACTUALLY listen to






35. Research that examines larger cultural effects






36. aguerre and Niepce invented _________ in ____________






37. _____________ created the New York Sun in __________






38. Has the fewest TV viewers






39. Targeting niche audiences--easier to use selection theory






40. The ______ sends the message






41. Does not establish causality. Covers what the majority thinks. All perception






42. A model stating that effects are limited by individual differences and other factors






43. The two (in order) largest newspaper chains (USA Today is owned by one)






44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






45. The phonograph became the first __________ when Edison put a nickel slot on it






46. _________ was tried for libel against the British in his newspaper ___________






47. Trying to buy NBC-Universal






48. The percentage of the entire population in that media market






49. Name of the guy Hearst send to Cuba






50. Awarded every April since 1917 for excellence