Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first major daily






2. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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3. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






4. One problem with Schramm's model: there is no longer any _______ in the message






5. Owning several types of related businesses across the board






6. A program that is more specialized to a specific demographic






7. Provide feedback for movies






8. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






9. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






10. The percentage of the entire population in that media market






11. Research that examines larger cultural effects






12. _____________ created the New York Sun in __________






13. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






14. Second biggest attention topic in news






15. 'The medium is the message'






16. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






17. Write on specific subject on particular schedule






18. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






19. The two (in order) largest newspaper chains (USA Today is owned by one)






20. Died recently - wrote The Catcher in the Rye






21. Targeting niche audiences--easier to use selection theory






22. Media makes the world smaller (technology)--called _____________ ____________






23. Research has already been done for you - you just collect it and put it into your paper






24. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






25. Theory that we only pick media that we will find gratifying






26. Artificial setting - easier and less expensive - but not as accurate in results






27. This cheap newsprint created larger readership






28. Records what the TV set was currently set on






29. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






30. This host demonstrated cultural imperialism in campaigning for the Finland President

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31. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






32. Anything that interferes with or alters the message






33. Has the fewest TV viewers






34. A model stating that media can effect some people - but not others (not everyone)






35. Publisher - THE Editor - other editors - designers - reporters






36. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






37. Theory that we primarily use mass media to check what we already believe






38. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






39. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






40. Getting information by word of mouth.






41. Stragglers to buying technology






42. Increasing the amount of advertising and mixing commercial and noncommercial media content






43. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






44. _________ broadcasted War of the Worlds on Halloween _______.






45. Story order emphasis that eventually shapes our world views and values of importance






46. Single company owns every aspect of business (i.e. production - distribution - etc)






47. The Nation's largest metropolitan daily






48. Collection of data that can be characterized and counted in a way. Type of empirical research






49. Very sensationalistic journalism






50. ____________ invented the phonograph in _________