Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks mid 50's






2. aguerre and Niepce invented _________ in ____________






3. Selection Theory: selective about what we ACTUALLY listen to






4. People that will buy news technologies first






5. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






6. Direct - immediate causes and effects research






7. Has the most TV audience






8. Media makes the world smaller (technology)--called _____________ ____________






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. Father of Social Science Research






11. Viewing violence causes anti-social behavior among some children






12. A model stating that effects are limited by individual differences and other factors






13. Always greater then the rating number






14. Age correlates with each medium






15. Around the World in 72 days--stunt journalist






16. Trying to buy NBC-Universal






17. This invention - used in war - helped to construct the 'inverted pyramid' structure






18. A powerful effects model using the analogy of firing something through society for a direct hit






19. Universe. Entirety of what you are studying.






20. Free - alternative weeklies with a local and political orientation






21. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






22. Weekly news packages in theaters






23. Peeks in late teens






24. The ______ is the source in which the message passes through (example: book - TV channel)






25. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






26. ___________ published Publick Occurences in __________






27. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






28. People that continue to hold out on technologies






29. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






30. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






31. A social science on human behavior






32. Famous radio broadcast proving limited effects theories






33. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






34. Artificial setting - easier and less expensive - but not as accurate in results






35. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






36. __________came up with the basic model of mass communication






37. If the media covers terrorist attacks - it leads to more terrorist attacks






38. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






39. This host demonstrated cultural imperialism in campaigning for the Finland President

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40. Increasing the amount of advertising and mixing commercial and noncommercial media content






41. Theory that watching mediated violence reduces people's inclination to behave aggressively






42. The ability to effectively and efficiently comprehend and use any form of mediated communication






43. Regularly updated online journals that comment on just about everything






44. Awarded every April since 1917 for excellence






45. Theory that we primarily use mass media to check what we already believe






46. Theory that we only pick media that we will find gratifying






47. Is more credible seeming then newspapers (2 to 1 ratio)






48. Intellectual questioning about culture and its effect--leads to cultural theory






49. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






50. Selection Theory: selective about what you remember