Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _________ broadcasted War of the Worlds on Halloween _______.






2. Viewing violence causes anti-social behavior among some children






3. The biggest owner of radio stations (Dixie Chick controversy)






4. Placing of stories around ads






5. True frontrunners of our daily newspaper (local news on news sheets






6. Story order emphasis that eventually shapes our world views and values of importance






7. __________came up with the basic model of mass communication






8. Intellectual questioning about culture and its effect--leads to cultural theory






9. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






10. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






11. Research that examines larger cultural effects






12. People that continue to hold out on technologies






13. A model stating that effects are limited by individual differences and other factors






14. This cheap newsprint created larger readership






15. Original research. Do it yourself






16. _____________ created the New York Sun in __________






17. Theory that watching mediated violence reduces people's inclination to behave aggressively






18. Owning several types of related businesses across the board






19. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






20. A model stating that media has a very direct and universal impact (effect)






21. Media makes the world smaller (technology)--called _____________ ____________






22. Second biggest attention topic in news






23. Journalists who use things like Twitter to get info out fast - but they are not professional






24. If the media covers terrorist attacks - it leads to more terrorist attacks






25. Has the most TV audience






26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






27. Part of a survey. More then just a one word answer needed. No yes or no questions






28. ____________ invented the phonograph in _________






29. The recent e-book battle on the Kindle is between these two...






30. Receiver's response to message






31. ___________ published Publick Occurences in __________






32. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






33. Theory stating that media defines the world for us (over-arching theory)






34. This invention - used in war - helped to construct the 'inverted pyramid' structure






35. Ownership of media companies by multinational corporations






36. Around the World in 72 days--stunt journalist






37. Investigative journalists that exposed corruption






38. The ______ sends the message






39. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






40. Theory that we primarily use mass media to check what we already believe






41. Publisher - THE Editor - other editors - designers - reporters






42. 'The medium is the message'






43. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






44. The ability to effectively and efficiently comprehend and use any form of mediated communication






45. Theory that we only pick media that we will find gratifying






46. Father of Social Science Research






47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






48. The first major daily






49. Age correlates with each medium






50. Theory that there are multiple opinion leaders that shaper our viewpoints