Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






2. The ______ sends the message






3. Peeks in late teens






4. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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5. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






6. A program that is more specialized to a specific demographic






7. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






8. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






9. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






10. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






11. Very sensationalistic journalism






12. Sensational stories that do not serve the democratic function of journalism






13. True frontrunners of our daily newspaper (local news on news sheets






14. When one culture forces or pushes their culture on another






15. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






16. Is more credible seeming then newspapers (2 to 1 ratio)






17. Regularly updated online journals that comment on just about everything






18. Publisher - THE Editor - other editors - designers - reporters






19. Margin of error in polls






20. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






21. Owning several types of related businesses across the board






22. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






23. Awarded every April since 1917 for excellence






24. The phonograph became the first __________ when Edison put a nickel slot on it






25. Peeks in mid 60's






26. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






27. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






28. Peeks mid 50's






29. The ______ is the receiver of the message






30. The first major daily






31. Anything that interferes with or alters the message






32. Theory that there are multiple opinion leaders that shaper our viewpoints






33. Weekly news packages in theaters






34. Free - alternative weeklies with a local and political orientation






35. Television's ability to move people toward a common understanding of how things are






36. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






37. Sole owner of Viacom/CBS






38. Intellectual questioning about culture and its effect--leads to cultural theory






39. The recent e-book battle on the Kindle is between these two...






40. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






41. Selection Theory: only expose ourselves to those that we will agree with already






42. This host demonstrated cultural imperialism in campaigning for the Finland President

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43. Has the fewest TV viewers






44. The ______ is the source in which the message passes through (example: book - TV channel)






45. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






46. Peeks in mid 20's






47. First American Newspaper






48. Technology changes how we live






49. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






50. This cheap newsprint created larger readership