Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






2. ___________ invented the printing press in __________






3. Average household has a TV set on...






4. Has the most TV audience






5. A program that is more specialized to a specific demographic






6. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






7. The phonograph became the first __________ when Edison put a nickel slot on it






8. Media makes the world smaller (technology)--called _____________ ____________






9. The ______ sends the message






10. This host demonstrated cultural imperialism in campaigning for the Finland President

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11. Sole owner of Viacom/CBS






12. The percentage of the entire population in that media market






13. Father of Social Science Research






14. Has the fewest TV viewers






15. Personal noise inserted and pushed in journalism






16. The two (in order) largest newspaper chains (USA Today is owned by one)






17. The TV world is __________________ then the real world






18. The biggest owner of radio stations (Dixie Chick controversy)






19. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






20. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






21. Theory stating that media defines the world for us (over-arching theory)






22. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






23. Peeks in mid 60's






24. Name of the guy Hearst send to Cuba






25. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






26. Set of values and shared beliefs






27. The recent e-book battle on the Kindle is between these two...






28. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






29. Intellectual questioning about culture and its effect--leads to cultural theory






30. Sensational stories that do not serve the democratic function of journalism






31. A powerful effects model using the analogy of firing something through society for a direct hit






32. Television's ability to move people toward a common understanding of how things are






33. Technology changes how we live






34. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






35. People that will buy news technologies first






36. The ability to effectively and efficiently comprehend and use any form of mediated communication






37. Theory that there are multiple opinion leaders that shaper our viewpoints






38. Peeks in mid 20's






39. Average American spends _________________________ listening to the radio






40. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






41. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






42. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






43. Part of a survey. More then just a one word answer needed. No yes or no questions






44. __________came up with the basic model of mass communication






45. A proportion taken to represent the population






46. Recently announced that it would charge for frequent access to website (newspaper)






47. Provide feedback for movies






48. A model stating that media can effect some people - but not others (not everyone)






49. Always greater then the rating number






50. _____________ invented the telegraph in ____________ ('What hath God wrought')