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Test your basic knowledge |
Mass Communications
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Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _________ broadcasted War of the Worlds on Halloween _______.
Open-Ended questions
Magic Bullet Theory
Orson Wells 1938
Sumner Redstone
2. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Selective exposure
Disney
J.D. Salinger
Preview Audiences
3. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Blogs
Late Majority
Samuel Morse 1844
4. Around the World in 72 days--stunt journalist
Benjamin Harris 1690
Nellie Bly
cartoons
J.D. Salinger
5. A powerful effects model using the analogy of firing something through society for a direct hit
Globalization
Magic Bullet Theory
Agenda-Setting Effect
Soft news
6. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
TV
Dissonance Theory
Audimeter
Audience Generated Feedback
7. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Citizen Kane 1941
Product Placement
Remington
3 hours a day
8. Average household has a TV set on...
Gannett and McClatchy
War of the Worlds
Identification
7 hours a day
9. Has the most TV audience
Winter
Passive Peoplemeter
Citizen Kane 1941
Muckrakers
10. Peeks mid 50's
Summer
News Corp.
Print media usage
The New York Sun
11. A program that is more specialized to a specific demographic
Hard news
Viacom/CBS
Narrowcasting
Beat Reporters
12. Story order emphasis that eventually shapes our world views and values of importance
Clear Channel
TV watching
Agenda Setting
Dissonance Theory
13. In social cognitive theory - the direct replication of an observed behavior
Arbitron
Imitation
Critical research
Remington
14. ___________ published Publick Occurences in __________
Share Number
Benjamin Harris 1690
NY Times
Communication
15. Writes on a particular area of interest (crime - sports - etc)
Empirical research
Nellie Bly
Citizen Kane 1941
Beat Reporters
16. Regularly updated online journals that comment on just about everything
Selective Perception
Blogs
GE/NBC-Universal
Print media usage
17. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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18. Does not establish causality. Covers what the majority thinks. All perception
Newsreel
Publick Occurences
Hypercommercialism
Survey
19. Trying to buy NBC-Universal
Penny Press
Media literacy
Comcast
Pulitzer Prize
20. Has the fewest TV viewers
The New York Times
Summer
Penny Press
Innovators/Early Adaptors
21. Always greater then the rating number
Share Number
Audimeter
Oligopoly
Watergate Nixon
22. People that will buy news technologies first
Beat Reporters
Sample
Innovators/Early Adaptors
Noise
23. Weekly news packages in theaters
Catharsis
Newsreel
GE/NBC-Universal
Payne Fund Studies 1929
24. NBC is believed to have noise for _______ because it is owned by GE
War
7 hours a day
Cultivation Analysis
Laggards
25. When one culture forces or pushes their culture on another
Movie usage
Cultural Hegemony
Blogs
Qualitative research
26. Peeks in mid 20's
Movie usage
Empirical research
News Diffusion
Albert Bandura
27. Real-life setting - better - but more expensive
Innovators/Early Adaptors
Field experiments
60% More violent
Sumner Redstone
28. True frontrunners of our daily newspaper (local news on news sheets
Empirical research
A. C. Nielson Co
Secondary research
Diurnals
29. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
3 hours a day
Late Majority
Zoned editions
Alternative Press
30. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Bias
Radio usage
Jukebox
31. Name of the guy Hearst send to Cuba
Remington
Joseph Pulitzer
Imitation
Delay
32. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Convergence
cartoons
Fact about the usage of the media
Passive Peoplemeter
33. Free - alternative weeklies with a local and political orientation
Cultural Hegemony
Mainstreaming
Dissident Press
Alternative Press
34. Selection Theory: only expose ourselves to those that we will agree with already
War of the Worlds
Wilbur Schramm
Selective exposure
Encoder
35. Died recently - wrote The Catcher in the Rye
Decoder
Global village
7 hours a day
J.D. Salinger
36. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Columnists
William Randolph Hearst
The New York Times
Catharsis theory
37. This host demonstrated cultural imperialism in campaigning for the Finland President
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38. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Economy
small town papers
Primary Research
39. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Experiment
cartoons
Share Number
40. The recent e-book battle on the Kindle is between these two...
News Corp.
Selective exposure
Amazon and MacMillan Publishing
GE/NBC-Universal
41. Margin of error in polls
Citizen Kane 1941
5%
Passive Peoplemeter
Conan O'Brian
42. Owning several types of related businesses across the board
Thomas Edison 1877
Horizontal monopoly
The New York Sun
Globalization
43. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Catharsis
Powerful Effects Model
Innovators/Early Adaptors
44. Receiver's response to message
Qualitative research
Feedback
A. C. Nielson Co
Delay
45. Investigative journalists that exposed corruption
Soft news
GE/NBC-Universal
Muckrakers
Secondary research
46. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Audience Generated Feedback
Radio usage
Pulitzer Prize
Early Window
47. Ownership of media companies by multinational corporations
Globalization
Albert Bandura
Critical research
Fact about the usage of the media
48. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
A. C. Nielson Co
Gatekeepers
Joint Operating Agreements (JOAs)
News Diffusion
49. This cheap newsprint created larger readership
Rupert Murdoch
Newspaper Hierarchy
Penny Press
Primary Research
50. If the media covers terrorist attacks - it leads to more terrorist attacks
Arbitron
Contagion effect
Nellie Bly
Early Window
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