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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Joint Operating Agreements (JOAs)
Limited Effects Model
Narrowcasting
2. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Comcast
Gannett and McClatchy
Viacom/CBS
Two-Step Flow theory
3. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Economy
Gatekeepers
Peoplemeter
4. Average household has a TV set on...
7 hours a day
William Randolph Hearst
Albert Bandura
Samuel Morse 1844
5. Theory that we primarily use mass media to check what we already believe
Saturation Stage
Reinforcement Theory
Samuel Morse 1844
Multi-Step Flow theory
6. The ______ is the source in which the message passes through (example: book - TV channel)
Culture
Field experiments
GE/NBC-Universal
Interpreter
7. Peeks in late teens
Radio usage
Agenda Setting
NY Times
Mainstreaming
8. Sensational stories that do not serve the democratic function of journalism
Media Originated Feedback
Catharsis
Soft news
Critical research
9. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Imitation
Blogs
War of the Worlds
Experiment
10. A social science on human behavior
Yellow Journalism
Paul Lazarsfield
General Assignment Reporters (GAs)
Communication
11. Is more credible seeming then newspapers (2 to 1 ratio)
Johannes Gutenberg 1456
Federalist Papers
Comcast
TV
12. Placing of stories around ads
Vertical monopoly
Citizen Journalists
Identification
News Hole
13. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Noise
News Diffusion
Yellow Journalism
Share Number
14. Selection Theory: selective about what we ACTUALLY listen to
War of the Worlds
Lab experiments
Selective Perception
Johannes Gutenberg 1456
15. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Magic Bullet Theory
7 hours a day
Identification
16. Theory stating that media defines the world for us (over-arching theory)
Identification
60% More violent
Cultivation Theory
Federalist Papers
17. Weekly news packages in theaters
Rating
Newsreel
Powerful Effects Model
Wilbur Schramm
18. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Identification
Primary Research
Imitation
19. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Hypercommercialism
Sample
Winter
20. Owning several types of related businesses across the board
The New York Sun
Horizontal monopoly
Early Majority
NY Times
21. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Preview Audiences
Telecommunications Act of 1996
Narrowcasting
22. _____________ invented the telephone in _____________
News Hole
Alexander Graham Bell 1876
Telegraph
Arbitron
23. Write on specific subject on particular schedule
Desensitization
Conan O'Brian
Newspaper Hierarchy
Columnists
24. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Paul Lazarsfield
Preview Audiences
Watergate Nixon
25. Story order emphasis that eventually shapes our world views and values of importance
Contagion effect
Agenda Setting
Stimulation theory
Sumner Redstone
26. _________ was tried for libel against the British in his newspaper ___________
cartoons
Saturation Stage
Hypercommercialism
John Peter Zenger New York Weekly
27. Free - alternative weeklies with a local and political orientation
Dissident Press
Clear Channel
Penny Press
Samuel Morse 1844
28. Direct - immediate causes and effects research
Administrative research
A. C. Nielson Co
Saturation Stage
Wire Services
29. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Saturation Stage
Media literacy
Conan O'Brian
30. True frontrunners of our daily newspaper (local news on news sheets
Joint Operating Agreements (JOAs)
Diurnals
Delay
Remington
31. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Administrative research
Multi-Step Flow theory
Share Number
32. Sole owner of News Corp.
Bias
Muckrakers
Panel Study
Rupert Murdoch
33. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Desensitization
Time Warner
Stimulation theory
Radio usage
34. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
War of the Worlds
Movie usage
Survey
35. The TV world is __________________ then the real world
60% More violent
small town papers
Multi-Step Flow theory
Winter
36. First American Newspaper
Technological determinism
Telecommunications Act of 1996
Publick Occurences
Time Warner
37. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
5%
Paul Lazarsfield
Citizen Kane 1941
38. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Fact about the usage of the media
Contagion effect
Blogs
Panel Study
39. Getting information by word of mouth.
Two Step Flow
Comcast
Field experiments
War of the Worlds
40. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Economy
Encoder
Beat Reporters
41. Theory that we only pick media that we will find gratifying
Uses and Gratification
cartoons
Open-Ended questions
Selective Retention
42. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
5%
Secondary research
Sample
Alternative Press
43. Targeting niche audiences--easier to use selection theory
TV watching
Narrowcasting
Content Analysis
Benjamin Harris 1690
44. Journalists who use things like Twitter to get info out fast - but they are not professional
Communication
Technological determinism
Citizen Journalists
Agenda-Setting Effect
45. The ______ is the receiver of the message
Decoder
Remington
Time Warner
The New York Times
46. The ______ sends the message
War
Global village
Dissident Press
Encoder
47. Theory that there are multiple opinion leaders that shaper our viewpoints
Close-ended questions
TV watching
Winter
Multi-Step Flow theory
48. The biggest owner of radio stations (Dixie Chick controversy)
Telecommunications Act of 1996
Clear Channel
Cultivation Analysis
Marshal McLuhan
49. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
News Hole
Thomas Edison 1877
Media literacy
50. Media makes the world smaller (technology)--called _____________ ____________
Preview Audiences
cartoons
Global village
Audience - visual - economic - political - gatekeepers