Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






2. _____________ created the New York Sun in __________






3. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






4. Famous radio broadcast proving limited effects theories






5. Theory that watching mediated violence reduces people's inclination to behave aggressively






6. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






7. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






8. Regularly updated online journals that comment on just about everything






9. Writes on a particular area of interest (crime - sports - etc)






10. Records what the TV set was currently set on






11. When one culture forces or pushes their culture on another






12. A model stating that effects are limited by individual differences and other factors






13. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






14. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






15. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






16. Owning several types of related businesses across the board






17. Universe. Entirety of what you are studying.






18. Peeks in mid 60's






19. Very sensationalistic journalism






20. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






21. A powerful effects model using the analogy of firing something through society for a direct hit






22. Research has already been done for you - you just collect it and put it into your paper






23. Letters to the editor - non-scientific






24. This host demonstrated cultural imperialism in campaigning for the Finland President

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25. Ownership of media companies by multinational corporations






26. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






27. Father of Social Science Research






28. Stragglers to buying technology






29. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






30. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






31. Age correlates with each medium






32. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






33. The percentage of the entire population in that media market






34. Awarded every April since 1917 for excellence






35. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






36. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






37. Publisher - THE Editor - other editors - designers - reporters






38. Artificial setting - easier and less expensive - but not as accurate in results






39. Peeks in mid 20's






40. The theory stating that war - being more visual - will get the most attention and headlines in the news






41. The two (in order) largest newspaper chains (USA Today is owned by one)






42. _____________ invented the telephone in _____________






43. People that continue to hold out on technologies






44. Technology changes how we live






45. Viewing violence causes anti-social behavior among some children






46. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






47. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






48. Framework for our government






49. Intellectual questioning about culture and its effect--leads to cultural theory






50. The sets in use for that media market. Example: Percentage of all the people currently watching TV.