Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Write on specific subject on particular schedule






2. Stragglers to buying technology






3. Research that examines larger cultural effects






4. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






5. Selection Theory: only expose ourselves to those that we will agree with already






6. 'The medium is the message'






7. Peeks in mid 20's






8. The Nation's largest metropolitan daily






9. Single company owns every aspect of business (i.e. production - distribution - etc)






10. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






11. Increasing the amount of advertising and mixing commercial and noncommercial media content






12. Suburban or regional versions of a metropolitan paper






13. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






14. Entry-level job - don't know what you will write






15. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






16. Name of the guy Hearst send to Cuba






17. Awarded every April since 1917 for excellence






18. Theory that there are multiple opinion leaders that shaper our viewpoints






19. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






20. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






21. Media makes the world smaller (technology)--called _____________ ____________






22. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






23. Universe. Entirety of what you are studying.






24. Records what the TV set was currently set on






25. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






26. Getting information by word of mouth.






27. _________ broadcasted War of the Worlds on Halloween _______.






28. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






29. Theory that we only pick media that we will find gratifying






30. Original research. Do it yourself






31. Collection of data that can be characterized and counted in a way. Type of empirical research






32. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






33. Average American spends _________________________ listening to the radio






34. Average household has a TV set on...






35. Scientific research






36. Part of a survey. More then just a one word answer needed. No yes or no questions






37. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






38. Targeting niche audiences--easier to use selection theory






39. A concentration of media industries into an ever smaller number of companies






40. Father of Social Science Research






41. This invention - used in war - helped to construct the 'inverted pyramid' structure






42. These papers are still doing good despite the rapid circulation of newspapers






43. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






44. Weekly news packages in theaters






45. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






46. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






47. Intellectual questioning about culture and its effect--leads to cultural theory






48. Journalists who use things like Twitter to get info out fast - but they are not professional






49. People that continue to hold out on technologies






50. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate