Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






2. NBC is believed to have noise for _______ because it is owned by GE






3. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






4. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






5. Records what the TV set was currently set on






6. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






7. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






8. Always greater then the rating number






9. The opinion stage to observable research






10. Has the most TV audience






11. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






12. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






13. The Nation's largest metropolitan daily






14. The two (in order) largest newspaper chains (USA Today is owned by one)






15. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






16. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






17. Father of Social Science Research






18. Owning several types of related businesses across the board






19. A model stating that media can effect some people - but not others (not everyone)






20. Theory that there are multiple opinion leaders that shaper our viewpoints






21. ____________ invented the phonograph in _________






22. Selection Theory: selective about what we ACTUALLY listen to






23. Letters to the editor - non-scientific






24. Age correlates with each medium






25. Is more credible seeming then newspapers (2 to 1 ratio)






26. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






27. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






28. This host demonstrated cultural imperialism in campaigning for the Finland President

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29. Write on specific subject on particular schedule






30. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






31. Story order emphasis that eventually shapes our world views and values of importance






32. Part of a survey. More then just a one word answer needed. No yes or no questions






33. Famous radio broadcast proving limited effects theories






34. Ownership of media companies by multinational corporations






35. Free - alternative weeklies with a local and political orientation






36. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






37. ___________ invented the printing press in __________






38. These papers are still doing good despite the rapid circulation of newspapers






39. Theory stating that media defines the world for us (over-arching theory)






40. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






41. Journalists who use things like Twitter to get info out fast - but they are not professional






42. Targeting niche audiences--easier to use selection theory






43. aguerre and Niepce invented _________ in ____________






44. The ______ is the receiver of the message






45. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






46. This invention - used in war - helped to construct the 'inverted pyramid' structure






47. Framework for our government






48. Theory that watching mediated violence reduces people's inclination to behave aggressively






49. True frontrunners of our daily newspaper (local news on news sheets






50. A social science on human behavior