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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concentration of media industries into an ever smaller number of companies






2. Research has already been done for you - you just collect it and put it into your paper






3. Entry-level job - don't know what you will write






4. _________ broadcasted War of the Worlds on Halloween _______.






5. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






6. In social cognitive theory - the direct replication of an observed behavior






7. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






8. One problem with Schramm's model: there is no longer any _______ in the message






9. Investigative journalists that exposed corruption






10. Peeks in late teens






11. True frontrunners of our daily newspaper (local news on news sheets






12. Theory that watching mediated violence reduces people's inclination to behave aggressively






13. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






14. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






15. Letters to the editor - non-scientific






16. Technology changes how we live






17. Anything that interferes with or alters the message






18. Peeks in mid 60's






19. Where old and new media collide--media across multiple platforms






20. _____________ invented the telegraph in ____________ ('What hath God wrought')






21. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






22. Suburban or regional versions of a metropolitan paper






23. The Nation's largest metropolitan daily






24. A model stating that effects are limited by individual differences and other factors






25. Average American spends _________________________ listening to the radio






26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






27. Direct - immediate causes and effects research






28. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






29. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






30. The two (in order) largest newspaper chains (USA Today is owned by one)






31. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






32. Theory that we primarily use mass media to check what we already believe






33. Awarded every April since 1917 for excellence






34. 'The medium is the message'






35. Framework for our government






36. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






37. Viewing violence causes anti-social behavior among some children






38. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






39. Stragglers to buying technology






40. Theory that there are multiple opinion leaders that shaper our viewpoints






41. Media makes the world smaller (technology)--called _____________ ____________






42. Original research. Do it yourself






43. Targeting niche audiences--easier to use selection theory






44. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






45. Name of the guy Hearst send to Cuba






46. Ownership of media companies by multinational corporations






47. ___________ invented the printing press in __________






48. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






49. Journalists who use things like Twitter to get info out fast - but they are not professional






50. Intellectual questioning about culture and its effect--leads to cultural theory







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Can you answer 50 questions in 15 minutes?


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