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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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2. Does not establish causality. Covers what the majority thinks. All perception
NY Times
Two Step Flow
Clear Channel
Survey
3. _____________ created the New York Sun in __________
5%
News Diffusion
Rating
Benjamin Day 1833
4. The first major daily
Cultivation Theory
Desensitization
The New York Sun
Administrative research
5. This cheap newsprint created larger readership
Uses and Gratification
Watergate Nixon
Movie usage
Penny Press
6. Placing of stories around ads
Paul Lazarsfield
News Hole
Economy
Orson Wells 1938
7. A model stating that media can effect some people - but not others (not everyone)
Peoplemeter
Payne Fund Studies 1929
John Peter Zenger New York Weekly
Mixed Effects Model
8. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Movie usage
Columnists
Telegraph
A. C. Nielson Co
9. Direct - immediate causes and effects research
Empirical research
Administrative research
Share
Amazon and MacMillan Publishing
10. Theory that we only pick media that we will find gratifying
Marshal McLuhan
J.D. Salinger
Winter
Uses and Gratification
11. True frontrunners of our daily newspaper (local news on news sheets
William Randolph Hearst
Horizontal monopoly
Diurnals
Open-Ended questions
12. Average household has a TV set on...
Cable a' la Carte
7 hours a day
J.D. Salinger
Laggards
13. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Fact about the usage of the media
Passive Peoplemeter
John Peter Zenger New York Weekly
14. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Vertical monopoly
Penny Press
Peoplemeter
Alternative Press
15. Anything that interferes with or alters the message
Agenda Setting
Media literacy
Noise
Decoder
16. Owning several types of related businesses across the board
Horizontal monopoly
Publick Occurences
J.D. Salinger
Conan O'Brian
17. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Print media usage
Early Majority
Viacom/CBS
Share
18. The ______ is the receiver of the message
J.D. Salinger
Bias
Decoder
TV watching
19. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Viacom/CBS
Newsreel
Culture
20. Research that examines larger cultural effects
Critical research
Population
Share Number
Johannes Gutenberg 1456
21. Letters to the editor - non-scientific
Audience Generated Feedback
Yellow Journalism
Still photography 1839
Mainstreaming
22. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Field experiments
Dissonance Theory
Close-ended questions
60% More violent
23. Peeks mid 50's
Print media usage
Benjamin Day 1833
Time Warner
Wilbur Schramm
24. Records what the TV set was currently set on
Still photography 1839
Newspaper Hierarchy
Audimeter
Alexander Graham Bell 1876
25. The ______ is the source in which the message passes through (example: book - TV channel)
Benjamin Harris 1690
Paul Lazarsfield
News Diffusion
Interpreter
26. Write on specific subject on particular schedule
The New York Times
Stimulation theory
Technological determinism
Columnists
27. NBC is believed to have noise for _______ because it is owned by GE
General Assignment Reporters (GAs)
Noise
War
Innovators/Early Adaptors
28. Receiver's response to message
Vertical monopoly
Feedback
Catharsis
News Diffusion
29. Regularly updated online journals that comment on just about everything
News Corp.
Panel Study
Global village
Blogs
30. The percentage of the entire population in that media market
Rating
Qualitative research
Alexander Graham Bell 1876
Economy
31. A concentration of media industries into an ever smaller number of companies
Oligopoly
Technological determinism
Contagion effect
Panel Study
32. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Innovators/Early Adaptors
Experiment
Rating
small town papers
33. The ______ sends the message
Experiment
Narrowcasting
Share
Encoder
34. Set of values and shared beliefs
Cultivation Analysis
Culture
Penny Press
Feedback
35. When one culture forces or pushes their culture on another
Cultural Hegemony
Selective exposure
GE/NBC-Universal
Administrative research
36. People that will buy news technologies first
Cable a' la Carte
John Peter Zenger New York Weekly
J.D. Salinger
Innovators/Early Adaptors
37. Original research. Do it yourself
Wilbur Schramm
Primary Research
Decoder
Innovators/Early Adaptors
38. ___________ published Publick Occurences in __________
Survey
Benjamin Harris 1690
Laggards
War of the Worlds
39. Weekly news packages in theaters
Newsreel
Passive Peoplemeter
Cultivation Theory
Open-Ended questions
40. The biggest owner of radio stations (Dixie Chick controversy)
Laggards
Soft news
Clear Channel
Catharsis theory
41. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Media literacy
Soft news
Stimulation theory
42. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
5%
TV
Zoned editions
Early Window
43. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Selective exposure
Passive Peoplemeter
Stimulation theory
44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Cultivation Analysis
Citizen Journalists
Imitation
GE/NBC-Universal
45. Theory stating that media defines the world for us (over-arching theory)
A. C. Nielson Co
News Corp.
Cultivation Theory
Dissonance Theory
46. Where old and new media collide--media across multiple platforms
Watergate Nixon
Citizen Kane 1941
Newsreel
Convergence
47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Arbitron
Selective Perception
War
Panel Study
48. Targeting niche audiences--easier to use selection theory
Bias
Identification
Cable a' la Carte
Narrowcasting
49. __________came up with the basic model of mass communication
Wilbur Schramm
Desensitization
Dissident Press
Selective Perception
50. Has the fewest TV viewers
Summer
Viacom/CBS
Survey
Payne Fund Studies 1929