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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Journalists who use things like Twitter to get info out fast - but they are not professional
Disney
Citizen Journalists
Newspaper Hierarchy
Soft news
2. Set of values and shared beliefs
Cable a' la Carte
Rating
Wilbur Schramm
Culture
3. Died recently - wrote The Catcher in the Rye
Disney
Gatekeepers
Newsreel
J.D. Salinger
4. Technology changes how we live
Radio usage
Technological determinism
Multi-Step Flow theory
Culture
5. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Nellie Bly
Two-Step Flow theory
Payne Fund Studies 1929
Panel Study
6. This host demonstrated cultural imperialism in campaigning for the Finland President
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7. Theory stating that media defines the world for us (over-arching theory)
Yellow Journalism
Hypercommercialism
Cultivation Theory
Audimeter
8. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Hard news
Preview Audiences
Empirical research
Arbitron
9. A powerful effects model using the analogy of firing something through society for a direct hit
Contagion effect
Magic Bullet Theory
Population
Federalist Papers
10. 'The medium is the message'
Nellie Bly
Time Warner
Product Placement
Marshal McLuhan
11. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Encoder
Share Number
J.D. Salinger
12. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
General Assignment Reporters (GAs)
5%
Passive Peoplemeter
Dissonance Theory
13. Stragglers to buying technology
News Corp.
Clear Channel
Telecommunications Act of 1996
Late Majority
14. These papers are still doing good despite the rapid circulation of newspapers
General Assignment Reporters (GAs)
War of the Worlds
Media Originated Feedback
small town papers
15. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Watergate Nixon
Jukebox
Audience - visual - economic - political - gatekeepers
16. Theory that we primarily use mass media to check what we already believe
Amazon and MacMillan Publishing
Blogs
Sumner Redstone
Reinforcement Theory
17. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Sumner Redstone
Integrated audience reach
The New York Times
18. Owning several types of related businesses across the board
Oligopoly
Decoder
Innovators/Early Adaptors
Horizontal monopoly
19. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Technological determinism
Diurnals
John Peter Zenger New York Weekly
20. People that will buy news technologies first
Disney
Remington
Innovators/Early Adaptors
Product Placement
21. Average household has a TV set on...
Conan O'Brian
Remington
Beat Reporters
7 hours a day
22. Selection Theory: selective about what you remember
Rating
Selective Retention
Audience - visual - economic - political - gatekeepers
News Hole
23. Write on specific subject on particular schedule
cartoons
Movie usage
Alternative Press
Columnists
24. Getting information by word of mouth.
Burning Tank Theory
Cultivation Theory
Two Step Flow
Multi-Step Flow theory
25. A model stating that media has a very direct and universal impact (effect)
Citizen Journalists
Powerful Effects Model
Agenda Setting
News Corp.
26. Single company owns every aspect of business (i.e. production - distribution - etc)
Zoned editions
5%
Vertical monopoly
Samuel Morse 1844
27. Viewing violence causes anti-social behavior among some children
Integrated audience reach
Stimulation theory
Watergate Nixon
Narrowcasting
28. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Audience Generated Feedback
John Peter Zenger New York Weekly
Magic Bullet Theory
Two-Step Flow theory
29. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Culture
Technological determinism
Newspaper Hierarchy
30. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Radio usage
Product Placement
Narrowcasting
Citizen Kane 1941
31. Where old and new media collide--media across multiple platforms
Fact about the usage of the media
Johannes Gutenberg 1456
Reinforcement Theory
Convergence
32. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
3 hours a day
Muckrakers
Soft news
33. Famous radio broadcast proving limited effects theories
War of the Worlds
Noise
Nellie Bly
Two Step Flow
34. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Agenda-Setting Effect
Citizen Kane 1941
Decoder
35. Very sensationalistic journalism
The New York Times
Interpreter
Yellow Journalism
A. C. Nielson Co
36. Placing of stories around ads
Two Step Flow
News Hole
Columnists
NY Times
37. NBC is believed to have noise for _______ because it is owned by GE
Administrative research
Disney
War
Population
38. Ownership of media companies by multinational corporations
Globalization
Alexander Graham Bell 1876
5%
Selective Perception
39. This relaxed government restrictions on media ownership
Mixed Effects Model
Share
Telecommunications Act of 1996
Selective Retention
40. In social cognitive theory - the direct replication of an observed behavior
Imitation
GE/NBC-Universal
Mixed Effects Model
Media literacy
41. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Muckrakers
Marshal McLuhan
Two Step Flow
42. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
J.D. Salinger
Imitation
Alexander Graham Bell 1876
43. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Laggards
Viacom/CBS
Early Window
Agenda Setting
44. Targeting niche audiences--easier to use selection theory
Narrowcasting
Uses and Gratification
Audimeter
Cultivation Theory
45. Original research. Do it yourself
Hypercommercialism
Vertical monopoly
Alternative Press
Primary Research
46. The Nation's largest metropolitan daily
Mainstreaming
The New York Times
Beat Reporters
Passive Peoplemeter
47. Has the fewest TV viewers
A. C. Nielson Co
Albert Bandura
Feedback
Summer
48. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
Administrative research
War
Integrated audience reach
49. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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50. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
3 hours a day
Winter
William Randolph Hearst