Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One problem with Schramm's model: there is no longer any _______ in the message






2. Increasing the amount of advertising and mixing commercial and noncommercial media content






3. Scientific research






4. A concentration of media industries into an ever smaller number of companies






5. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






6. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






7. Age correlates with each medium






8. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






9. People that will buy news technologies first






10. Technology changes how we live






11. If the media covers terrorist attacks - it leads to more terrorist attacks






12. ___________ invented the printing press in __________






13. Universe. Entirety of what you are studying.






14. Died recently - wrote The Catcher in the Rye






15. Story order emphasis that eventually shapes our world views and values of importance






16. Theory stating that media defines the world for us (over-arching theory)






17. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






18. Real-life setting - better - but more expensive






19. Selection Theory: selective about what we ACTUALLY listen to






20. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






21. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






22. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






23. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






24. Free - alternative weeklies with a local and political orientation






25. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






26. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






27. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






28. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






29. Part of a survey. More then just a one word answer needed. No yes or no questions






30. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






31. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






32. True frontrunners of our daily newspaper (local news on news sheets






33. The ability to effectively and efficiently comprehend and use any form of mediated communication






34. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






35. Always greater then the rating number






36. Provide feedback for movies






37. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






38. In social cognitive theory - the direct replication of an observed behavior






39. The first major daily






40. Trying to buy NBC-Universal






41. Suburban or regional versions of a metropolitan paper






42. Sole owner of News Corp.






43. Famous radio broadcast proving limited effects theories






44. Investigative journalists that exposed corruption






45. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






46. The phonograph became the first __________ when Edison put a nickel slot on it






47. Sensational stories that do not serve the democratic function of journalism






48. The biggest owner of radio stations (Dixie Chick controversy)






49. This cheap newsprint created larger readership






50. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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