Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Receiver's response to message






2. Theory that we primarily use mass media to check what we already believe






3. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






4. _________ was tried for libel against the British in his newspaper ___________






5. People that continue to hold out on technologies






6. aguerre and Niepce invented _________ in ____________






7. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






8. A social science on human behavior






9. NBC is believed to have noise for _______ because it is owned by GE






10. Intellectual questioning about culture and its effect--leads to cultural theory






11. The two (in order) largest newspaper chains (USA Today is owned by one)






12. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






13. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






14. The percentage of the entire population in that media market






15. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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16. Died recently - wrote The Catcher in the Rye






17. Average American spends _________________________ listening to the radio






18. If the media covers terrorist attacks - it leads to more terrorist attacks






19. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






20. Stragglers to buying technology






21. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






22. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






23. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






24. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






25. The ______ is the source in which the message passes through (example: book - TV channel)






26. When one culture forces or pushes their culture on another






27. The TV world is __________________ then the real world






28. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






29. Technology changes how we live






30. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






31. Research has already been done for you - you just collect it and put it into your paper






32. Original research. Do it yourself






33. Television's ability to move people toward a common understanding of how things are






34. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






35. Records what the TV set was currently set on






36. Research that examines larger cultural effects






37. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






38. Targeting niche audiences--easier to use selection theory






39. A model stating that media has a very direct and universal impact (effect)






40. Famous radio broadcast proving limited effects theories






41. Theory that watching mediated violence reduces people's inclination to behave aggressively






42. The biggest owner of radio stations (Dixie Chick controversy)






43. The Nation's largest metropolitan daily






44. Collection of data that can be characterized and counted in a way. Type of empirical research






45. The ______ is the receiver of the message






46. Father of Social Science Research






47. Selection Theory: selective about what we ACTUALLY listen to






48. Publisher - THE Editor - other editors - designers - reporters






49. This relaxed government restrictions on media ownership






50. A model stating that media can effect some people - but not others (not everyone)