Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increasing the amount of advertising and mixing commercial and noncommercial media content






2. Write on specific subject on particular schedule






3. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






4. A model stating that media has a very direct and universal impact (effect)






5. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






6. The ______ sends the message






7. Journalists who use things like Twitter to get info out fast - but they are not professional






8. ___________ invented the printing press in __________






9. Peeks in late teens






10. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






11. ____________ invented the phonograph in _________






12. This host demonstrated cultural imperialism in campaigning for the Finland President

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13. The ability to effectively and efficiently comprehend and use any form of mediated communication






14. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






15. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






16. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






17. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






18. Publisher - THE Editor - other editors - designers - reporters






19. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






20. _________ was tried for libel against the British in his newspaper ___________






21. Average American spends _________________________ listening to the radio






22. Owning several types of related businesses across the board






23. The opinion stage to observable research






24. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






25. aguerre and Niepce invented _________ in ____________






26. Letters to the editor - non-scientific






27. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






28. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






29. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






30. Theory that we only pick media that we will find gratifying






31. This relaxed government restrictions on media ownership






32. Always greater then the rating number






33. The ______ is the receiver of the message






34. Free - alternative weeklies with a local and political orientation






35. In social cognitive theory - the direct replication of an observed behavior






36. Receiver's response to message






37. Framework for our government






38. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






40. __________came up with the basic model of mass communication






41. Viewing violence causes anti-social behavior among some children






42. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






43. Placing of stories around ads






44. Records what the TV set was currently set on






45. Targeting niche audiences--easier to use selection theory






46. 'The medium is the message'






47. The TV world is __________________ then the real world






48. If the media covers terrorist attacks - it leads to more terrorist attacks






49. The recent e-book battle on the Kindle is between these two...






50. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies