Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






2. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






3. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






4. Average household has a TV set on...






5. Theory that we primarily use mass media to check what we already believe






6. The ______ is the source in which the message passes through (example: book - TV channel)






7. Peeks in late teens






8. Sensational stories that do not serve the democratic function of journalism






9. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






10. A social science on human behavior






11. Is more credible seeming then newspapers (2 to 1 ratio)






12. Placing of stories around ads






13. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






14. Selection Theory: selective about what we ACTUALLY listen to






15. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






16. Theory stating that media defines the world for us (over-arching theory)






17. Weekly news packages in theaters






18. Publisher - THE Editor - other editors - designers - reporters






19. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






20. Owning several types of related businesses across the board






21. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






22. _____________ invented the telephone in _____________






23. Write on specific subject on particular schedule






24. These papers are still doing good despite the rapid circulation of newspapers






25. Story order emphasis that eventually shapes our world views and values of importance






26. _________ was tried for libel against the British in his newspaper ___________






27. Free - alternative weeklies with a local and political orientation






28. Direct - immediate causes and effects research






29. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






30. True frontrunners of our daily newspaper (local news on news sheets






31. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






32. Sole owner of News Corp.






33. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






34. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






35. The TV world is __________________ then the real world






36. First American Newspaper






37. Intellectual questioning about culture and its effect--leads to cultural theory






38. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






39. Getting information by word of mouth.






40. This relaxed government restrictions on media ownership






41. Theory that we only pick media that we will find gratifying






42. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






43. Targeting niche audiences--easier to use selection theory






44. Journalists who use things like Twitter to get info out fast - but they are not professional






45. The ______ is the receiver of the message






46. The ______ sends the message






47. Theory that there are multiple opinion leaders that shaper our viewpoints






48. The biggest owner of radio stations (Dixie Chick controversy)






49. Artificial setting - easier and less expensive - but not as accurate in results






50. Media makes the world smaller (technology)--called _____________ ____________