Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first major daily






2. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






3. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






4. Ownership of media companies by multinational corporations






5. Original research. Do it yourself






6. Real-life setting - better - but more expensive






7. This invention - used in war - helped to construct the 'inverted pyramid' structure






8. Stragglers to buying technology






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. True frontrunners of our daily newspaper (local news on news sheets






11. The ______ sends the message






12. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






13. The percentage of the entire population in that media market






14. Media makes the world smaller (technology)--called _____________ ____________






15. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






16. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






17. Name of the guy Hearst send to Cuba






18. __________came up with the basic model of mass communication






19. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






20. Theory that there are multiple opinion leaders that shaper our viewpoints






21. Margin of error in polls






22. Theory that we primarily use mass media to check what we already believe






23. ___________ published Publick Occurences in __________






24. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






25. Famous radio broadcast proving limited effects theories






26. Records what the TV set was currently set on






27. Intellectual questioning about culture and its effect--leads to cultural theory






28. Artificial setting - easier and less expensive - but not as accurate in results






29. If the media covers terrorist attacks - it leads to more terrorist attacks






30. Provide feedback for movies






31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






32. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






33. Awarded every April since 1917 for excellence






34. This host demonstrated cultural imperialism in campaigning for the Finland President

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35. One problem with Schramm's model: there is no longer any _______ in the message






36. A program that is more specialized to a specific demographic






37. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






38. Letters to the editor - non-scientific






39. Placing of stories around ads






40. aguerre and Niepce invented _________ in ____________






41. Sole owner of Viacom/CBS






42. First American Newspaper






43. A model stating that media can effect some people - but not others (not everyone)






44. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






45. Research has already been done for you - you just collect it and put it into your paper






46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






47. Suburban or regional versions of a metropolitan paper






48. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






49. When one culture forces or pushes their culture on another






50. Direct - immediate causes and effects research