Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intellectual questioning about culture and its effect--leads to cultural theory






2. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






3. _________ broadcasted War of the Worlds on Halloween _______.






4. Free - alternative weeklies with a local and political orientation






5. Media makes the world smaller (technology)--called _____________ ____________






6. Is more credible seeming then newspapers (2 to 1 ratio)






7. Placing of stories around ads






8. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






9. The two (in order) largest newspaper chains (USA Today is owned by one)






10. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






11. Trying to buy NBC-Universal






12. These papers are still doing good despite the rapid circulation of newspapers






13. NBC is believed to have noise for _______ because it is owned by GE






14. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






15. Framework for our government






16. ___________ published Publick Occurences in __________






17. Stragglers to buying technology






18. The ability to effectively and efficiently comprehend and use any form of mediated communication






19. Sensational stories that do not serve the democratic function of journalism






20. Peeks in late teens






21. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






22. Theory that there are multiple opinion leaders that shaper our viewpoints






23. A program that is more specialized to a specific demographic






24. Set of values and shared beliefs






25. Journalists who use things like Twitter to get info out fast - but they are not professional






26. People that continue to hold out on technologies






27. Regularly updated online journals that comment on just about everything






28. Anything that interferes with or alters the message






29. Provide feedback for movies






30. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






31. Selection Theory: only expose ourselves to those that we will agree with already






32. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






33. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






34. First American Newspaper






35. A social science on human behavior






36. Margin of error in polls






37. Original research. Do it yourself






38. Story order emphasis that eventually shapes our world views and values of importance






39. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






40. 'The medium is the message'






41. Collection of data that can be characterized and counted in a way. Type of empirical research






42. When one culture forces or pushes their culture on another






43. Recently announced that it would charge for frequent access to website (newspaper)






44. _____________ invented the telephone in _____________






45. The first major daily






46. Has the most TV audience






47. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






48. _____________ invented the telegraph in ____________ ('What hath God wrought')






49. The phonograph became the first __________ when Edison put a nickel slot on it






50. Artificial setting - easier and less expensive - but not as accurate in results