Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ created the New York Sun in __________






2. Weekly news packages in theaters






3. The ______ sends the message






4. _________ broadcasted War of the Worlds on Halloween _______.






5. Selection Theory: selective about what you remember






6. 'The medium is the message'






7. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






8. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






9. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






10. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






11. Died recently - wrote The Catcher in the Rye






12. Personal noise inserted and pushed in journalism






13. NBC is believed to have noise for _______ because it is owned by GE






14. Peeks in mid 60's






15. A concentration of media industries into an ever smaller number of companies






16. A proportion taken to represent the population






17. Age correlates with each medium






18. Very sensationalistic journalism






19. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






20. Theory that we primarily use mass media to check what we already believe






21. Awarded every April since 1917 for excellence






22. Famous radio broadcast proving limited effects theories






23. Journalists who use things like Twitter to get info out fast - but they are not professional






24. Recently announced that it would charge for frequent access to website (newspaper)






25. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






26. The biggest owner of radio stations (Dixie Chick controversy)






27. Receiver's response to message






28. The recent e-book battle on the Kindle is between these two...






29. Single company owns every aspect of business (i.e. production - distribution - etc)






30. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






31. Around the World in 72 days--stunt journalist






32. First American Newspaper






33. ___________ published Publick Occurences in __________






34. Selection Theory: selective about what we ACTUALLY listen to






35. Sole owner of Viacom/CBS






36. A social science on human behavior






37. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






38. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






40. Theory that we only pick media that we will find gratifying






41. Sole owner of News Corp.






42. The phonograph became the first __________ when Edison put a nickel slot on it






43. Viewing violence causes anti-social behavior among some children






44. Where old and new media collide--media across multiple platforms






45. These papers are still doing good despite the rapid circulation of newspapers






46. Artificial setting - easier and less expensive - but not as accurate in results






47. The opinion stage to observable research






48. If the media covers terrorist attacks - it leads to more terrorist attacks






49. Selection Theory: only expose ourselves to those that we will agree with already






50. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone