Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Entry-level job - don't know what you will write






2. Personal noise inserted and pushed in journalism






3. Stragglers to buying technology






4. Average household has a TV set on...






5. A model stating that media can effect some people - but not others (not everyone)






6. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






7. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






8. Is more credible seeming then newspapers (2 to 1 ratio)






9. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






10. This host demonstrated cultural imperialism in campaigning for the Finland President

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11. 'The medium is the message'






12. A model stating that effects are limited by individual differences and other factors






13. Selection Theory: selective about what we ACTUALLY listen to






14. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






15. Direct - immediate causes and effects research






16. Sensational stories that do not serve the democratic function of journalism






17. A social science on human behavior






18. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






19. Famous radio broadcast proving limited effects theories






20. A powerful effects model using the analogy of firing something through society for a direct hit






21. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






22. Single company owns every aspect of business (i.e. production - distribution - etc)






23. Peeks in mid 20's






24. Television's ability to move people toward a common understanding of how things are






25. Age correlates with each medium






26. ___________ invented the printing press in __________






27. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






28. Media makes the world smaller (technology)--called _____________ ____________






29. Anything that interferes with or alters the message






30. Theory that there are multiple opinion leaders that shaper our viewpoints






31. Peeks mid 50's






32. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






33. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






34. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






35. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






36. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






37. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






38. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






39. Second biggest attention topic in news






40. Where old and new media collide--media across multiple platforms






41. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






42. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






43. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






44. _____________ invented the telephone in _____________






45. One problem with Schramm's model: there is no longer any _______ in the message






46. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






47. Always greater then the rating number






48. Research that examines larger cultural effects






49. Sole owner of Viacom/CBS






50. Name of the guy Hearst send to Cuba