Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If the media covers terrorist attacks - it leads to more terrorist attacks






2. Letters to the editor - non-scientific






3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






4. Stragglers to buying technology






5. Second biggest attention topic in news






6. A model stating that media can effect some people - but not others (not everyone)






7. These papers are still doing good despite the rapid circulation of newspapers






8. This cheap newsprint created larger readership






9. Targeting niche audiences--easier to use selection theory






10. The ______ sends the message






11. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






12. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






13. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






14. Died recently - wrote The Catcher in the Rye






15. Around the World in 72 days--stunt journalist






16. Where old and new media collide--media across multiple platforms






17. The TV world is __________________ then the real world






18. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






19. Average household has a TV set on...






20. A social science on human behavior






21. A model stating that effects are limited by individual differences and other factors






22. Name of the guy Hearst send to Cuba






23. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






24. One problem with Schramm's model: there is no longer any _______ in the message






25. Peeks in late teens






26. Selection Theory: selective about what you remember






27. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






28. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






29. Theory that we primarily use mass media to check what we already believe






30. This relaxed government restrictions on media ownership






31. __________came up with the basic model of mass communication






32. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






33. Real-life setting - better - but more expensive






34. 'The medium is the message'






35. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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36. The recent e-book battle on the Kindle is between these two...






37. _________ broadcasted War of the Worlds on Halloween _______.






38. Theory that watching mediated violence reduces people's inclination to behave aggressively






39. Write on specific subject on particular schedule






40. People that continue to hold out on technologies






41. Viewing violence causes anti-social behavior among some children






42. Media makes the world smaller (technology)--called _____________ ____________






43. A model stating that media has a very direct and universal impact (effect)






44. The first major daily






45. NBC is believed to have noise for _______ because it is owned by GE






46. Collection of data that can be characterized and counted in a way. Type of empirical research






47. Intellectual questioning about culture and its effect--leads to cultural theory






48. ___________ invented the printing press in __________






49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






50. _____________ created the New York Sun in __________