Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Awarded every April since 1917 for excellence






2. 'The medium is the message'






3. Television's ability to move people toward a common understanding of how things are






4. The ability to effectively and efficiently comprehend and use any form of mediated communication






5. Records what the TV set was currently set on






6. Is more credible seeming then newspapers (2 to 1 ratio)






7. This relaxed government restrictions on media ownership






8. The theory stating that war - being more visual - will get the most attention and headlines in the news






9. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






10. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






11. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






12. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






13. Receiver's response to message






14. Average American spends _________________________ listening to the radio






15. Peeks in late teens






16. Letters to the editor - non-scientific






17. Free - alternative weeklies with a local and political orientation






18. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






19. Intellectual questioning about culture and its effect--leads to cultural theory






20. The Nation's largest metropolitan daily






21. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






22. Write on specific subject on particular schedule






23. A model stating that media has a very direct and universal impact (effect)






24. The biggest owner of radio stations (Dixie Chick controversy)






25. Has the most TV audience






26. The ______ is the source in which the message passes through (example: book - TV channel)






27. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






28. Peeks in mid 20's






29. Entry-level job - don't know what you will write






30. Provide feedback for movies






31. The two (in order) largest newspaper chains (USA Today is owned by one)






32. Selection Theory: selective about what we ACTUALLY listen to






33. Story order emphasis that eventually shapes our world views and values of importance






34. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






35. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


36. Anything that interferes with or alters the message






37. The phonograph became the first __________ when Edison put a nickel slot on it






38. A powerful effects model using the analogy of firing something through society for a direct hit






39. Famous radio broadcast proving limited effects theories






40. ____________ invented the phonograph in _________






41. ___________ published Publick Occurences in __________






42. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






43. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


44. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






45. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






46. Sole owner of Viacom/CBS






47. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






48. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






49. Margin of error in polls






50. Investigative journalists that exposed corruption