Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ created the New York Sun in __________






2. The biggest owner of radio stations (Dixie Chick controversy)






3. Anything that interferes with or alters the message






4. Always greater then the rating number






5. Stragglers to buying technology






6. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






7. The ______ is the receiver of the message






8. _____________ invented the telegraph in ____________ ('What hath God wrought')






9. Is more credible seeming then newspapers (2 to 1 ratio)






10. A model stating that effects are limited by individual differences and other factors






11. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






12. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






13. This cheap newsprint created larger readership






14. A model stating that media can effect some people - but not others (not everyone)






15. Peeks mid 50's






16. Intellectual questioning about culture and its effect--leads to cultural theory






17. Has the most TV audience






18. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






19. True frontrunners of our daily newspaper (local news on news sheets






20. Sensational stories that do not serve the democratic function of journalism






21. Owning several types of related businesses across the board






22. Placing of stories around ads






23. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






24. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






25. Regularly updated online journals that comment on just about everything






26. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






27. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






28. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






29. A powerful effects model using the analogy of firing something through society for a direct hit






30. Selection Theory: only expose ourselves to those that we will agree with already






31. ___________ published Publick Occurences in __________






32. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






33. Single company owns every aspect of business (i.e. production - distribution - etc)






34. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






35. Trying to buy NBC-Universal






36. Part of a survey. More then just a one word answer needed. No yes or no questions






37. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






38. Peeks in late teens






39. Artificial setting - easier and less expensive - but not as accurate in results






40. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






41. The ______ sends the message






42. Theory that we only pick media that we will find gratifying






43. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






44. Theory that watching mediated violence reduces people's inclination to behave aggressively






45. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






46. Receiver's response to message






47. _________ was tried for libel against the British in his newspaper ___________






48. Has the fewest TV viewers






49. A proportion taken to represent the population






50. This relaxed government restrictions on media ownership