Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






2. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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3. The biggest owner of radio stations (Dixie Chick controversy)






4. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






5. ___________ invented the printing press in __________






6. Age correlates with each medium






7. Personal noise inserted and pushed in journalism






8. Peeks in mid 60's






9. Margin of error in polls






10. Artificial setting - easier and less expensive - but not as accurate in results






11. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






12. This host demonstrated cultural imperialism in campaigning for the Finland President

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13. Scientific research






14. A social science on human behavior






15. Receiver's response to message






16. Collection of data that can be characterized and counted in a way. Type of empirical research






17. The ______ is the receiver of the message






18. _____________ invented the telegraph in ____________ ('What hath God wrought')






19. Publisher - THE Editor - other editors - designers - reporters






20. A model stating that media has a very direct and universal impact (effect)






21. Investigative journalists that exposed corruption






22. Journalists who use things like Twitter to get info out fast - but they are not professional






23. Peeks mid 50's






24. Real-life setting - better - but more expensive






25. Theory that we only pick media that we will find gratifying






26. This invention - used in war - helped to construct the 'inverted pyramid' structure






27. A powerful effects model using the analogy of firing something through society for a direct hit






28. Free - alternative weeklies with a local and political orientation






29. Very sensationalistic journalism






30. The theory stating that war - being more visual - will get the most attention and headlines in the news






31. Writes on a particular area of interest (crime - sports - etc)






32. Technology changes how we live






33. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






34. Media makes the world smaller (technology)--called _____________ ____________






35. Peeks in late teens






36. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






37. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






38. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






39. Ownership of media companies by multinational corporations






40. Anything that interferes with or alters the message






41. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






42. Television's ability to move people toward a common understanding of how things are






43. A model stating that media can effect some people - but not others (not everyone)






44. The percentage of the entire population in that media market






45. Owning several types of related businesses across the board






46. 'The medium is the message'






47. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






48. True frontrunners of our daily newspaper (local news on news sheets






49. First American Newspaper






50. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)