Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name of the guy Hearst send to Cuba






2. A model stating that media can effect some people - but not others (not everyone)






3. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






4. Died recently - wrote The Catcher in the Rye






5. The percentage of the entire population in that media market






6. A program that is more specialized to a specific demographic






7. Peeks in late teens






8. This host demonstrated cultural imperialism in campaigning for the Finland President


9. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






10. Framework for our government






11. Stragglers to buying technology






12. A model stating that effects are limited by individual differences and other factors






13. Real-life setting - better - but more expensive






14. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






15. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






16. Awarded every April since 1917 for excellence






17. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






18. __________came up with the basic model of mass communication






19. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






20. Write on specific subject on particular schedule






21. Journalists who use things like Twitter to get info out fast - but they are not professional






22. Media makes the world smaller (technology)--called _____________ ____________






23. Writes on a particular area of interest (crime - sports - etc)






24. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






25. Placing of stories around ads






26. Has the most TV audience






27. The ability to effectively and efficiently comprehend and use any form of mediated communication






28. Does not establish causality. Covers what the majority thinks. All perception






29. Theory stating that media defines the world for us (over-arching theory)






30. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






31. Anything that interferes with or alters the message






32. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






33. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






34. Weekly news packages in theaters






35. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






36. Set of values and shared beliefs






37. Always greater then the rating number






38. Sensational stories that do not serve the democratic function of journalism






39. Sole owner of News Corp.






40. Increasing the amount of advertising and mixing commercial and noncommercial media content






41. The biggest owner of radio stations (Dixie Chick controversy)






42. Average American spends _________________________ listening to the radio






43. The ______ is the source in which the message passes through (example: book - TV channel)






44. Suburban or regional versions of a metropolitan paper






45. The Nation's largest metropolitan daily






46. Owning several types of related businesses across the board






47. Peeks in mid 20's






48. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






49. ___________ published Publick Occurences in __________






50. Scientific research