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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Letters to the editor - non-scientific






2. Direct - immediate causes and effects research






3. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






4. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






6. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






7. Does not establish causality. Covers what the majority thinks. All perception






8. The two (in order) largest newspaper chains (USA Today is owned by one)






9. In social cognitive theory - the direct replication of an observed behavior






10. Records what the TV set was currently set on






11. Where old and new media collide--media across multiple platforms






12. The phonograph became the first __________ when Edison put a nickel slot on it






13. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






14. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






15. Real-life setting - better - but more expensive






16. Publisher - THE Editor - other editors - designers - reporters






17. Margin of error in polls






18. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






19. Theory that we primarily use mass media to check what we already believe






20. Single company owns every aspect of business (i.e. production - distribution - etc)






21. The theory stating that war - being more visual - will get the most attention and headlines in the news






22. Original research. Do it yourself






23. Selection Theory: only expose ourselves to those that we will agree with already






24. If the media covers terrorist attacks - it leads to more terrorist attacks






25. The ability to effectively and efficiently comprehend and use any form of mediated communication






26. Targeting niche audiences--easier to use selection theory






27. Getting information by word of mouth.






28. Placing of stories around ads






29. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






30. This invention - used in war - helped to construct the 'inverted pyramid' structure






31. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






32. People that continue to hold out on technologies






33. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






34. The ______ is the source in which the message passes through (example: book - TV channel)






35. These papers are still doing good despite the rapid circulation of newspapers






36. _________ broadcasted War of the Worlds on Halloween _______.






37. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






38. The recent e-book battle on the Kindle is between these two...






39. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






41. A social science on human behavior






42. Intellectual questioning about culture and its effect--leads to cultural theory






43. ____________ invented the phonograph in _________






44. Died recently - wrote The Catcher in the Rye






45. Scientific research






46. Artificial setting - easier and less expensive - but not as accurate in results






47. Father of Social Science Research






48. Age correlates with each medium






49. ___________ invented the printing press in __________






50. Peeks in mid 20's







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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