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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This relaxed government restrictions on media ownership






2. Part of a survey. More then just a one word answer needed. No yes or no questions






3. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






4. A program that is more specialized to a specific demographic






5. Sole owner of Viacom/CBS






6. Peeks mid 50's






7. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






8. _____________ invented the telegraph in ____________ ('What hath God wrought')






9. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






10. Write on specific subject on particular schedule






11. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






12. Set of values and shared beliefs






13. Age correlates with each medium






14. _________ broadcasted War of the Worlds on Halloween _______.






15. Intellectual questioning about culture and its effect--leads to cultural theory






16. Collection of data that can be characterized and counted in a way. Type of empirical research






17. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






18. The recent e-book battle on the Kindle is between these two...






19. Has the fewest TV viewers






20. Average American spends _________________________ listening to the radio






21. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






22. Selection Theory: selective about what you remember






23. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






24. Universe. Entirety of what you are studying.






25. __________came up with the basic model of mass communication






26. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






27. Peeks in late teens






28. Technology changes how we live






29. Real-life setting - better - but more expensive






30. Letters to the editor - non-scientific






31. Around the World in 72 days--stunt journalist






32. Direct - immediate causes and effects research






33. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






34. Research has already been done for you - you just collect it and put it into your paper






35. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






36. Research that examines larger cultural effects






37. Where old and new media collide--media across multiple platforms






38. The ______ sends the message






39. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






40. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






41. Famous radio broadcast proving limited effects theories






42. Sensational stories that do not serve the democratic function of journalism






43. Trying to buy NBC-Universal






44. A powerful effects model using the analogy of firing something through society for a direct hit






45. _________ was tried for libel against the British in his newspaper ___________






46. Personal noise inserted and pushed in journalism






47. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






48. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






49. Writes on a particular area of interest (crime - sports - etc)






50. Died recently - wrote The Catcher in the Rye






Can you answer 50 questions in 15 minutes?



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