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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Dissonance Theory
Joint Operating Agreements (JOAs)
TV
Catharsis
2. Name of the guy Hearst send to Cuba
Encoder
Remington
War of the Worlds
Globalization
3. A model stating that media can effect some people - but not others (not everyone)
Johannes Gutenberg 1456
Survey
Mixed Effects Model
Early Window
4. Research that examines larger cultural effects
Critical research
Feedback
Telegraph
Conan O'Brian
5. A proportion taken to represent the population
War
Sample
Encoder
Newsreel
6. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Nellie Bly
Alternative Press
Movie usage
Time Warner
7. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Johannes Gutenberg 1456
Oligopoly
Open-Ended questions
GE/NBC-Universal
8. Is more credible seeming then newspapers (2 to 1 ratio)
TV
J.D. Salinger
Contagion effect
Saturation Stage
9. Peeks mid 50's
Contagion effect
Print media usage
Saturation Stage
Integrated audience reach
10. Awarded every April since 1917 for excellence
Limited Effects Model
Cultivation Theory
Two-Step Flow theory
Pulitzer Prize
11. The opinion stage to observable research
Empirical research
Secondary research
Identification
Benjamin Harris 1690
12. ____________ invented the phonograph in _________
Rupert Murdoch
General Assignment Reporters (GAs)
Thomas Edison 1877
3 hours a day
13. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Peoplemeter
Zoned editions
Citizen Kane 1941
Disney
14. First American Newspaper
Horizontal monopoly
Publick Occurences
Zoned editions
Magic Bullet Theory
15. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Selective Perception
cartoons
Bias
Uses and Gratification
16. Does not establish causality. Covers what the majority thinks. All perception
Albert Bandura
Newspaper Hierarchy
Share Number
Survey
17. Has the fewest TV viewers
Identification
Summer
Cable a' la Carte
Empirical research
18. Selection Theory: only expose ourselves to those that we will agree with already
Interpreter
A. C. Nielson Co
Stimulation theory
Selective exposure
19. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Media literacy
Powerful Effects Model
Newspaper Hierarchy
20. Universe. Entirety of what you are studying.
Telegraph
Bias
Population
Wire Services
21. Real-life setting - better - but more expensive
Economy
Field experiments
Late Majority
Two Step Flow
22. The recent e-book battle on the Kindle is between these two...
Imitation
Joseph Pulitzer
Amazon and MacMillan Publishing
Still photography 1839
23. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Encoder
3 hours a day
Population
24. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Columnists
Close-ended questions
Viacom/CBS
Telecommunications Act of 1996
25. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Empirical research
Desensitization
Yellow Journalism
26. This relaxed government restrictions on media ownership
NY Times
Rupert Murdoch
Muckrakers
Telecommunications Act of 1996
27. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Yellow Journalism
Catharsis
Alternative Press
28. Peeks in mid 20's
Print media usage
Mixed Effects Model
Culture
Movie usage
29. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Media literacy
News Diffusion
Remington
30. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Desensitization
Radio usage
Print media usage
Passive Peoplemeter
31. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Benjamin Day 1833
Sumner Redstone
Desensitization
Narrowcasting
32. This invention - used in war - helped to construct the 'inverted pyramid' structure
Jukebox
Open-Ended questions
Comcast
Telegraph
33. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
News Corp.
Remington
Benjamin Day 1833
Early Window
34. This cheap newsprint created larger readership
Economy
Publick Occurences
Penny Press
Culture
35. _____________ invented the telephone in _____________
Telegraph
Alternative Press
Alexander Graham Bell 1876
Arbitron
36. Father of Social Science Research
Mixed Effects Model
Paul Lazarsfield
Columnists
Alternative Press
37. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Panel Study
Narrowcasting
Samuel Morse 1844
38. Original research. Do it yourself
Survey
Primary Research
Movie usage
Field experiments
39. _____________ created the New York Sun in __________
News Diffusion
Citizen Journalists
Benjamin Day 1833
Newsreel
40. Records what the TV set was currently set on
Stimulation theory
Audimeter
Field experiments
NY Times
41. Sole owner of News Corp.
News Diffusion
Rupert Murdoch
Technological determinism
3 hours a day
42. A social science on human behavior
Still photography 1839
Viacom/CBS
Communication
Dissonance Theory
43. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Peoplemeter
7 hours a day
Media Originated Feedback
Vertical monopoly
44. Theory that there are multiple opinion leaders that shaper our viewpoints
Population
John Peter Zenger New York Weekly
Secondary research
Multi-Step Flow theory
45. Provide feedback for movies
Panel Study
Empirical research
Alternative Press
Preview Audiences
46. Peeks in late teens
Newsreel
Radio usage
Passive Peoplemeter
TV
47. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Rupert Murdoch
The New York Times
Desensitization
48. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Radio usage
Desensitization
Watergate Nixon
Benjamin Harris 1690
49. _____________ invented the telegraph in ____________ ('What hath God wrought')
Empirical research
Samuel Morse 1844
Citizen Kane 1941
Lab experiments
50. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
News Corp.
Experiment
Close-ended questions
Identification