Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ___________ invented the printing press in __________






2. Television's ability to move people toward a common understanding of how things are






3. The first major daily






4. Targeting niche audiences--easier to use selection theory






5. A model stating that media can effect some people - but not others (not everyone)






6. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






7. Owning several types of related businesses across the board






8. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






9. Trying to buy NBC-Universal






10. A concentration of media industries into an ever smaller number of companies






11. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






12. Theory stating that media defines the world for us (over-arching theory)






13. Investigative journalists that exposed corruption






14. Technology changes how we live






15. Recently announced that it would charge for frequent access to website (newspaper)






16. aguerre and Niepce invented _________ in ____________






17. The Nation's largest metropolitan daily






18. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






19. Framework for our government






20. Real-life setting - better - but more expensive






21. Writes on a particular area of interest (crime - sports - etc)






22. Margin of error in polls






23. Theory that we only pick media that we will find gratifying






24. 'The medium is the message'






25. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






26. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






27. Is more credible seeming then newspapers (2 to 1 ratio)






28. Average American spends _________________________ listening to the radio






29. The two (in order) largest newspaper chains (USA Today is owned by one)






30. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






31. ___________ published Publick Occurences in __________






32. A model stating that media has a very direct and universal impact (effect)






33. The biggest owner of radio stations (Dixie Chick controversy)






34. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






35. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






36. __________came up with the basic model of mass communication






37. Theory that there are multiple opinion leaders that shaper our viewpoints






38. Sole owner of News Corp.






39. Part of a survey. More then just a one word answer needed. No yes or no questions






40. Name of the guy Hearst send to Cuba






41. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






42. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






43. Has the most TV audience






44. Viewing violence causes anti-social behavior among some children






45. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






46. Artificial setting - easier and less expensive - but not as accurate in results






47. Entry-level job - don't know what you will write






48. Famous radio broadcast proving limited effects theories






49. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


50. The ______ is the receiver of the message