Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






2. A proportion taken to represent the population






3. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






4. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






5. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






6. Real-life setting - better - but more expensive






7. Media makes the world smaller (technology)--called _____________ ____________






8. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






9. This relaxed government restrictions on media ownership






10. Second biggest attention topic in news






11. Artificial setting - easier and less expensive - but not as accurate in results






12. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






13. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






14. NBC is believed to have noise for _______ because it is owned by GE






15. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






16. Weekly news packages in theaters






17. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






18. Universe. Entirety of what you are studying.






19. Story order emphasis that eventually shapes our world views and values of importance






20. Sole owner of News Corp.






21. These papers are still doing good despite the rapid circulation of newspapers






22. Records what the TV set was currently set on






23. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






24. Letters to the editor - non-scientific






25. A concentration of media industries into an ever smaller number of companies






26. The recent e-book battle on the Kindle is between these two...






27. Direct - immediate causes and effects research






28. Is more credible seeming then newspapers (2 to 1 ratio)






29. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






30. This invention - used in war - helped to construct the 'inverted pyramid' structure






31. In social cognitive theory - the direct replication of an observed behavior






32. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






33. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






34. Placing of stories around ads






35. Recently announced that it would charge for frequent access to website (newspaper)






36. Write on specific subject on particular schedule






37. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






38. This host demonstrated cultural imperialism in campaigning for the Finland President

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39. The ______ sends the message






40. Regularly updated online journals that comment on just about everything






41. Theory that there are multiple opinion leaders that shaper our viewpoints






42. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






43. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






44. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






45. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






46. People that continue to hold out on technologies






47. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






48. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






49. aguerre and Niepce invented _________ in ____________






50. Average household has a TV set on...