SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Viewing violence causes anti-social behavior among some children
Paul Lazarsfield
Sumner Redstone
small town papers
Stimulation theory
2. Where old and new media collide--media across multiple platforms
Narrowcasting
Convergence
Feedback
60% More violent
3. A proportion taken to represent the population
Sample
Economy
Delay
Burning Tank Theory
4. __________came up with the basic model of mass communication
Wilbur Schramm
Delay
Payne Fund Studies 1929
Two-Step Flow theory
5. People that will buy news technologies first
Viacom/CBS
A. C. Nielson Co
Innovators/Early Adaptors
Paul Lazarsfield
6. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Alexander Graham Bell 1876
Catharsis theory
Rupert Murdoch
7. Margin of error in polls
Publick Occurences
Catharsis theory
5%
Vertical monopoly
8. Weekly news packages in theaters
Marshal McLuhan
Newsreel
Catharsis theory
Qualitative research
9. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
7 hours a day
Early Window
Rupert Murdoch
Remington
10. _________ was tried for libel against the British in his newspaper ___________
Winter
John Peter Zenger New York Weekly
Cultivation Theory
J.D. Salinger
11. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
7 hours a day
Diurnals
Share
12. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Marshal McLuhan
Agenda-Setting Effect
Preview Audiences
Thomas Edison 1877
13. Peeks in mid 60's
Global village
Interpreter
TV watching
News Corp.
14. Targeting niche audiences--easier to use selection theory
Encoder
Sumner Redstone
Narrowcasting
Pulitzer Prize
15. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
cartoons
NY Times
Radio usage
16. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Amazon and MacMillan Publishing
Disney
Product Placement
News Diffusion
17. Does not establish causality. Covers what the majority thinks. All perception
Early Window
Selective exposure
Survey
Secondary research
18. Framework for our government
Cable a' la Carte
Rating
Federalist Papers
Soft news
19. Selection Theory: selective about what you remember
Selective Retention
Two Step Flow
Mainstreaming
Preview Audiences
20. The theory stating that war - being more visual - will get the most attention and headlines in the news
Cultivation Theory
Burning Tank Theory
GE/NBC-Universal
Delay
21. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Global village
Innovators/Early Adaptors
Early Majority
22. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Arbitron
Yellow Journalism
cartoons
Citizen Kane 1941
23. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Arbitron
Time Warner
Amazon and MacMillan Publishing
Empirical research
24. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Early Majority
Close-ended questions
Beat Reporters
Bias
25. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Penny Press
Movie usage
Gannett and McClatchy
26. Receiver's response to message
Feedback
Identification
Close-ended questions
Hypercommercialism
27. Always greater then the rating number
Sample
Technological determinism
Benjamin Harris 1690
Share Number
28. Awarded every April since 1917 for excellence
Pulitzer Prize
Innovators/Early Adaptors
Marshal McLuhan
NY Times
29. Died recently - wrote The Catcher in the Rye
GE/NBC-Universal
Media literacy
Two-Step Flow theory
J.D. Salinger
30. Age correlates with each medium
Desensitization
Stimulation theory
Critical research
Fact about the usage of the media
31. Anything that interferes with or alters the message
Catharsis
Noise
Two Step Flow
Passive Peoplemeter
32. Peeks in mid 20's
60% More violent
Movie usage
Share
Johannes Gutenberg 1456
33. Real-life setting - better - but more expensive
Field experiments
Yellow Journalism
Media Originated Feedback
William Randolph Hearst
34. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Newsreel
Muckrakers
Bias
35. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Two Step Flow
Penny Press
Cultivation Analysis
Selective exposure
36. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Conan O'Brian
5%
General Assignment Reporters (GAs)
37. Peeks in late teens
General Assignment Reporters (GAs)
Cultural Hegemony
Newspaper Hierarchy
Radio usage
38. Research that examines larger cultural effects
Citizen Kane 1941
Experiment
Johannes Gutenberg 1456
Critical research
39. The ______ sends the message
Communication
Sumner Redstone
Encoder
Selective exposure
40. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Rupert Murdoch
Delay
Economy
41. If the media covers terrorist attacks - it leads to more terrorist attacks
Radio usage
5%
Contagion effect
Noise
42. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Watergate Nixon
Open-Ended questions
Technological determinism
43. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
small town papers
Administrative research
Peoplemeter
44. Intellectual questioning about culture and its effect--leads to cultural theory
Desensitization
Saturation Stage
Qualitative research
Gatekeepers
45. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Still photography 1839
Pulitzer Prize
Columnists
46. Single company owns every aspect of business (i.e. production - distribution - etc)
Gannett and McClatchy
Orson Wells 1938
Vertical monopoly
News Corp.
47. The Nation's largest metropolitan daily
Empirical research
The New York Times
Innovators/Early Adaptors
Remington
48. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
The New York Sun
Interpreter
Economy
Experiment
49. 'The medium is the message'
Paul Lazarsfield
The New York Times
TV watching
Marshal McLuhan
50. Letters to the editor - non-scientific
News Diffusion
Panel Study
J.D. Salinger
Audience Generated Feedback