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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concentration of media industries into an ever smaller number of companies
Close-ended questions
Publick Occurences
Audience - visual - economic - political - gatekeepers
Oligopoly
2. Research has already been done for you - you just collect it and put it into your paper
Pulitzer Prize
Secondary research
Peoplemeter
Burning Tank Theory
3. Entry-level job - don't know what you will write
Convergence
Open-Ended questions
Gannett and McClatchy
General Assignment Reporters (GAs)
4. _________ broadcasted War of the Worlds on Halloween _______.
Citizen Kane 1941
Orson Wells 1938
Burning Tank Theory
Alternative Press
5. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Convergence
News Corp.
Wire Services
60% More violent
6. In social cognitive theory - the direct replication of an observed behavior
Powerful Effects Model
Imitation
Narrowcasting
A. C. Nielson Co
7. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Empirical research
Agenda-Setting Effect
Secondary research
7 hours a day
8. One problem with Schramm's model: there is no longer any _______ in the message
Benjamin Day 1833
Delay
Disney
Product Placement
9. Investigative journalists that exposed corruption
Joint Operating Agreements (JOAs)
Cable a' la Carte
Still photography 1839
Muckrakers
10. Peeks in late teens
Burning Tank Theory
Radio usage
Uses and Gratification
Wilbur Schramm
11. True frontrunners of our daily newspaper (local news on news sheets
Encoder
cartoons
Diurnals
Delay
12. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
Experiment
Share Number
Benjamin Harris 1690
13. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
TV watching
Muckrakers
Catharsis theory
Empirical research
14. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Gannett and McClatchy
Saturation Stage
Alternative Press
Convergence
15. Letters to the editor - non-scientific
News Corp.
Audience Generated Feedback
Wire Services
Integrated audience reach
16. Technology changes how we live
Secondary research
Feedback
Technological determinism
Newsreel
17. Anything that interferes with or alters the message
Blogs
A. C. Nielson Co
Noise
Soft news
18. Peeks in mid 60's
Mainstreaming
Selective exposure
Vertical monopoly
TV watching
19. Where old and new media collide--media across multiple platforms
Innovators/Early Adaptors
Early Majority
Samuel Morse 1844
Convergence
20. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Passive Peoplemeter
Rupert Murdoch
Share Number
21. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
The New York Times
News Hole
5%
Arbitron
22. Suburban or regional versions of a metropolitan paper
War of the Worlds
Paul Lazarsfield
Zoned editions
Winter
23. The Nation's largest metropolitan daily
Two Step Flow
The New York Times
Alexander Graham Bell 1876
Clear Channel
24. A model stating that effects are limited by individual differences and other factors
Content Analysis
Catharsis
Limited Effects Model
Newsreel
25. Average American spends _________________________ listening to the radio
Agenda-Setting Effect
3 hours a day
Jukebox
7 hours a day
26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
The New York Times
War
Time Warner
Secondary research
27. Direct - immediate causes and effects research
Vertical monopoly
Survey
Administrative research
John Peter Zenger New York Weekly
28. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Watergate Nixon
Telegraph
Audience - visual - economic - political - gatekeepers
Movie usage
29. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Viacom/CBS
Experiment
Cultivation Analysis
The New York Times
30. The two (in order) largest newspaper chains (USA Today is owned by one)
Media Originated Feedback
Magic Bullet Theory
Gannett and McClatchy
Global village
31. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Paul Lazarsfield
Time Warner
Early Majority
Selective Retention
32. Theory that we primarily use mass media to check what we already believe
Peoplemeter
Economy
Reinforcement Theory
Yellow Journalism
33. Awarded every April since 1917 for excellence
Mainstreaming
Pulitzer Prize
Delay
5%
34. 'The medium is the message'
Marshal McLuhan
Johannes Gutenberg 1456
Soft news
Yellow Journalism
35. Framework for our government
Federalist Papers
Desensitization
Gannett and McClatchy
The New York Sun
36. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Agenda-Setting Effect
John Peter Zenger New York Weekly
War
Close-ended questions
37. Viewing violence causes anti-social behavior among some children
Stimulation theory
Desensitization
Still photography 1839
Cultivation Theory
38. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Jukebox
Audience - visual - economic - political - gatekeepers
cartoons
Benjamin Harris 1690
39. Stragglers to buying technology
The New York Sun
Critical research
Late Majority
Catharsis
40. Theory that there are multiple opinion leaders that shaper our viewpoints
Panel Study
Multi-Step Flow theory
Benjamin Harris 1690
Stimulation theory
41. Media makes the world smaller (technology)--called _____________ ____________
Innovators/Early Adaptors
Desensitization
Global village
Summer
42. Original research. Do it yourself
Selective Perception
Primary Research
Vertical monopoly
Hypercommercialism
43. Targeting niche audiences--easier to use selection theory
Narrowcasting
Fact about the usage of the media
Dissonance Theory
William Randolph Hearst
44. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Decoder
War
Open-Ended questions
Cultivation Analysis
45. Name of the guy Hearst send to Cuba
Still photography 1839
The New York Sun
Movie usage
Remington
46. Ownership of media companies by multinational corporations
Uses and Gratification
Dissonance Theory
Globalization
Reinforcement Theory
47. ___________ invented the printing press in __________
Orson Wells 1938
Johannes Gutenberg 1456
Conan O'Brian
Citizen Journalists
48. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Passive Peoplemeter
Experiment
Convergence
Media Originated Feedback
49. Journalists who use things like Twitter to get info out fast - but they are not professional
War
Movie usage
Citizen Journalists
News Hole
50. Intellectual questioning about culture and its effect--leads to cultural theory
Samuel Morse 1844
Qualitative research
Gannett and McClatchy
Share Number
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