Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Letters to the editor - non-scientific






2. Stragglers to buying technology






3. Age correlates with each medium






4. Recently announced that it would charge for frequent access to website (newspaper)






5. The TV world is __________________ then the real world






6. The two (in order) largest newspaper chains (USA Today is owned by one)






7. Is more credible seeming then newspapers (2 to 1 ratio)






8. Investigative journalists that exposed corruption






9. Margin of error in polls






10. The phonograph became the first __________ when Edison put a nickel slot on it






11. Has the fewest TV viewers






12. Direct - immediate causes and effects research






13. Scientific research






14. This cheap newsprint created larger readership






15. Theory that there are multiple opinion leaders that shaper our viewpoints






16. Records what the TV set was currently set on






17. The first major daily






18. A powerful effects model using the analogy of firing something through society for a direct hit






19. A proportion taken to represent the population






20. Died recently - wrote The Catcher in the Rye






21. Technology changes how we live






22. The recent e-book battle on the Kindle is between these two...






23. Research that examines larger cultural effects






24. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






25. Research has already been done for you - you just collect it and put it into your paper






26. Selection Theory: only expose ourselves to those that we will agree with already






27. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






28. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






29. Entry-level job - don't know what you will write






30. Name of the guy Hearst send to Cuba






31. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






32. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






33. ___________ published Publick Occurences in __________






34. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






35. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






36. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






37. A model stating that media has a very direct and universal impact (effect)






38. Selection Theory: selective about what we ACTUALLY listen to






39. If the media covers terrorist attacks - it leads to more terrorist attacks






40. The ______ is the receiver of the message






41. A concentration of media industries into an ever smaller number of companies






42. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






43. Theory stating that media defines the world for us (over-arching theory)






44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






45. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






46. Part of a survey. More then just a one word answer needed. No yes or no questions






47. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






48. Journalists who use things like Twitter to get info out fast - but they are not professional






49. Story order emphasis that eventually shapes our world views and values of importance






50. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate