Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






2. A social science on human behavior






3. Around the World in 72 days--stunt journalist






4. Placing of stories around ads






5. Recently announced that it would charge for frequent access to website (newspaper)






6. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






7. Technology changes how we live






8. Single company owns every aspect of business (i.e. production - distribution - etc)






9. Free - alternative weeklies with a local and political orientation






10. Theory stating that media defines the world for us (over-arching theory)






11. The recent e-book battle on the Kindle is between these two...






12. Very sensationalistic journalism






13. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






15. Name of the guy Hearst send to Cuba






16. This invention - used in war - helped to construct the 'inverted pyramid' structure






17. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






18. ___________ published Publick Occurences in __________






19. The opinion stage to observable research






20. Awarded every April since 1917 for excellence






21. In social cognitive theory - the direct replication of an observed behavior






22. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






23. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






24. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






25. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






26. The phonograph became the first __________ when Edison put a nickel slot on it






27. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






28. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






29. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






30. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






31. A concentration of media industries into an ever smaller number of companies






32. Theory that watching mediated violence reduces people's inclination to behave aggressively






33. Set of values and shared beliefs






34. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






35. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






36. True frontrunners of our daily newspaper (local news on news sheets






37. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






38. _____________ invented the telephone in _____________






39. Anything that interferes with or alters the message






40. Regularly updated online journals that comment on just about everything






41. Second biggest attention topic in news






42. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






43. Journalists who use things like Twitter to get info out fast - but they are not professional






44. Ownership of media companies by multinational corporations






45. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






46. Average household has a TV set on...






47. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






48. Scientific research






49. Father of Social Science Research






50. Records what the TV set was currently set on







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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