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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
John Peter Zenger New York Weekly
Alternative Press
Magic Bullet Theory
Dissonance Theory
2. This cheap newsprint created larger readership
Penny Press
Benjamin Day 1833
Still photography 1839
Nellie Bly
3. First American Newspaper
Agenda Setting
Fact about the usage of the media
Publick Occurences
Encoder
4. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Dissonance Theory
Two-Step Flow theory
Thomas Edison 1877
Share
5. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Preview Audiences
News Hole
Convergence
6. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Blogs
Joseph Pulitzer
Albert Bandura
Cable a' la Carte
7. Stragglers to buying technology
Rupert Murdoch
Late Majority
The New York Times
Bias
8. Original research. Do it yourself
Citizen Kane 1941
Newspaper Hierarchy
Primary Research
News Diffusion
9. _________ broadcasted War of the Worlds on Halloween _______.
Watergate Nixon
Orson Wells 1938
3 hours a day
News Hole
10. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Communication
Federalist Papers
Panel Study
11. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Viacom/CBS
Panel Study
Empirical research
12. The ability to effectively and efficiently comprehend and use any form of mediated communication
Communication
Media literacy
Delay
Audimeter
13. Set of values and shared beliefs
Culture
Laggards
Citizen Kane 1941
Agenda-Setting Effect
14. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
J.D. Salinger
Yellow Journalism
Jukebox
Close-ended questions
15. Owning several types of related businesses across the board
Early Window
Selective Perception
Mixed Effects Model
Horizontal monopoly
16. Personal noise inserted and pushed in journalism
Bias
Early Majority
Paul Lazarsfield
Jukebox
17. The ______ is the source in which the message passes through (example: book - TV channel)
Passive Peoplemeter
Interpreter
Alexander Graham Bell 1876
Samuel Morse 1844
18. Television's ability to move people toward a common understanding of how things are
Mainstreaming
cartoons
Catharsis
Share
19. The biggest owner of radio stations (Dixie Chick controversy)
Preview Audiences
Share
Muckrakers
Clear Channel
20. Suburban or regional versions of a metropolitan paper
Mixed Effects Model
GE/NBC-Universal
Product Placement
Zoned editions
21. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Benjamin Harris 1690
Narrowcasting
Imitation
22. Intellectual questioning about culture and its effect--leads to cultural theory
Population
Federalist Papers
Nellie Bly
Qualitative research
23. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Empirical research
Remington
Gatekeepers
24. Died recently - wrote The Catcher in the Rye
Still photography 1839
J.D. Salinger
Primary Research
Identification
25. Viewing violence causes anti-social behavior among some children
Stimulation theory
Magic Bullet Theory
Delay
Experiment
26. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Johannes Gutenberg 1456
Thomas Edison 1877
Viacom/CBS
Watergate Nixon
27. Does not establish causality. Covers what the majority thinks. All perception
Johannes Gutenberg 1456
Survey
Limited Effects Model
Media Originated Feedback
28. Anything that interferes with or alters the message
Share Number
Joint Operating Agreements (JOAs)
Noise
Clear Channel
29. Peeks in late teens
Radio usage
Vertical monopoly
Albert Bandura
Global village
30. A social science on human behavior
Gatekeepers
Dissonance Theory
Communication
5%
31. Trying to buy NBC-Universal
Comcast
Narrowcasting
Cultural Hegemony
Open-Ended questions
32. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Powerful Effects Model
Movie usage
3 hours a day
33. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Paul Lazarsfield
Experiment
Benjamin Day 1833
Columnists
34. Peeks mid 50's
Print media usage
Contagion effect
Multi-Step Flow theory
Limited Effects Model
35. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
NY Times
Contagion effect
Desensitization
Integrated audience reach
36. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Marshal McLuhan
Agenda-Setting Effect
GE/NBC-Universal
Clear Channel
37. Real-life setting - better - but more expensive
7 hours a day
Citizen Journalists
Lab experiments
Field experiments
38. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Share Number
Disney
Hard news
Open-Ended questions
39. Investigative journalists that exposed corruption
Muckrakers
Dissident Press
Mainstreaming
Thomas Edison 1877
40. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Multi-Step Flow theory
Orson Wells 1938
Beat Reporters
Integrated audience reach
41. Has the fewest TV viewers
Two-Step Flow theory
Qualitative research
Secondary research
Summer
42. Publisher - THE Editor - other editors - designers - reporters
Primary Research
Desensitization
Summer
Newspaper Hierarchy
43. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Remington
Arbitron
Muckrakers
Mainstreaming
44. Media makes the world smaller (technology)--called _____________ ____________
Telecommunications Act of 1996
Uses and Gratification
Global village
Clear Channel
45. Sole owner of News Corp.
Narrowcasting
Reinforcement Theory
Rupert Murdoch
News Diffusion
46. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Sumner Redstone
Time Warner
Communication
Watergate Nixon
47. Technology changes how we live
General Assignment Reporters (GAs)
TV
TV watching
Technological determinism
48. Theory that we only pick media that we will find gratifying
Open-Ended questions
Payne Fund Studies 1929
Uses and Gratification
William Randolph Hearst
49. Placing of stories around ads
Cultivation Theory
Zoned editions
News Hole
Desensitization
50. _____________ created the New York Sun in __________
Benjamin Day 1833
Selective exposure
Panel Study
Zoned editions