Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________came up with the basic model of mass communication






2. This relaxed government restrictions on media ownership






3. The Nation's largest metropolitan daily






4. Universe. Entirety of what you are studying.






5. A proportion taken to represent the population






6. One problem with Schramm's model: there is no longer any _______ in the message






7. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






8. Selection Theory: selective about what you remember






9. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






10. Receiver's response to message






11. Sole owner of Viacom/CBS






12. Regularly updated online journals that comment on just about everything






13. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






14. Theory that we primarily use mass media to check what we already believe






15. ____________ invented the phonograph in _________






16. Average American spends _________________________ listening to the radio






17. Theory that there are multiple opinion leaders that shaper our viewpoints






18. Media makes the world smaller (technology)--called _____________ ____________






19. Records what the TV set was currently set on






20. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






21. A program that is more specialized to a specific demographic






22. Getting information by word of mouth.






23. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






24. Selection Theory: selective about what we ACTUALLY listen to






25. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






26. Very sensationalistic journalism






27. Theory that we only pick media that we will find gratifying






28. Artificial setting - easier and less expensive - but not as accurate in results






29. A concentration of media industries into an ever smaller number of companies






30. Provide feedback for movies






31. Owning several types of related businesses across the board






32. Publisher - THE Editor - other editors - designers - reporters






33. Has the fewest TV viewers






34. These papers are still doing good despite the rapid circulation of newspapers






35. Awarded every April since 1917 for excellence






36. Increasing the amount of advertising and mixing commercial and noncommercial media content






37. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






38. Free - alternative weeklies with a local and political orientation






39. Stragglers to buying technology






40. Suburban or regional versions of a metropolitan paper






41. Entry-level job - don't know what you will write






42. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






43. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






44. Research that examines larger cultural effects






45. Original research. Do it yourself






46. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






47. Died recently - wrote The Catcher in the Rye






48. Second biggest attention topic in news






49. Journalists who use things like Twitter to get info out fast - but they are not professional






50. ___________ published Publick Occurences in __________






Can you answer 50 questions in 15 minutes?



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