Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Framework for our government






2. Writes on a particular area of interest (crime - sports - etc)






3. 'The medium is the message'






4. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






5. Investigative journalists that exposed corruption






6. Owning several types of related businesses across the board






7. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






8. Name of the guy Hearst send to Cuba






9. Theory stating that media defines the world for us (over-arching theory)






10. Write on specific subject on particular schedule






11. Personal noise inserted and pushed in journalism






12. The first major daily






13. If the media covers terrorist attacks - it leads to more terrorist attacks






14. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






15. Letters to the editor - non-scientific






16. Age correlates with each medium






17. People that continue to hold out on technologies






18. Story order emphasis that eventually shapes our world views and values of importance






19. _________ was tried for libel against the British in his newspaper ___________






20. Suburban or regional versions of a metropolitan paper






21. Theory that we primarily use mass media to check what we already believe






22. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






23. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






24. This relaxed government restrictions on media ownership






25. ____________ invented the phonograph in _________






26. The theory stating that war - being more visual - will get the most attention and headlines in the news






27. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






28. These papers are still doing good despite the rapid circulation of newspapers






29. A model stating that media can effect some people - but not others (not everyone)






30. Died recently - wrote The Catcher in the Rye






31. Very sensationalistic journalism






32. Is more credible seeming then newspapers (2 to 1 ratio)






33. Receiver's response to message






34. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






35. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






36. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






37. Direct - immediate causes and effects research






38. Has the most TV audience






39. Universe. Entirety of what you are studying.






40. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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41. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






42. A powerful effects model using the analogy of firing something through society for a direct hit






43. Selection Theory: selective about what we ACTUALLY listen to






44. The phonograph became the first __________ when Edison put a nickel slot on it






45. Peeks in mid 60's






46. Selection Theory: only expose ourselves to those that we will agree with already






47. Peeks mid 50's






48. __________came up with the basic model of mass communication






49. The ______ is the receiver of the message






50. A model stating that effects are limited by individual differences and other factors