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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Winter
Primary Research
Limited Effects Model
2. Trying to buy NBC-Universal
Comcast
Movie usage
Narrowcasting
The New York Times
3. Real-life setting - better - but more expensive
Still photography 1839
Field experiments
Beat Reporters
Samuel Morse 1844
4. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Fact about the usage of the media
Disney
Economy
Soft news
5. Margin of error in polls
Still photography 1839
Rating
5%
Selective Perception
6. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Federalist Papers
Mainstreaming
Muckrakers
7. The TV world is __________________ then the real world
Survey
60% More violent
Burning Tank Theory
Qualitative research
8. Sole owner of Viacom/CBS
Panel Study
Hypercommercialism
Sumner Redstone
A. C. Nielson Co
9. Viewing violence causes anti-social behavior among some children
Stimulation theory
Hard news
Preview Audiences
Burning Tank Theory
10. Placing of stories around ads
News Hole
Citizen Kane 1941
Newspaper Hierarchy
Feedback
11. Selection Theory: only expose ourselves to those that we will agree with already
Nellie Bly
Selective exposure
Content Analysis
Critical research
12. The theory stating that war - being more visual - will get the most attention and headlines in the news
Convergence
Nellie Bly
Burning Tank Theory
Global village
13. Weekly news packages in theaters
Audience - visual - economic - political - gatekeepers
War of the Worlds
Arbitron
Newsreel
14. People that continue to hold out on technologies
Joint Operating Agreements (JOAs)
Laggards
The New York Times
Share
15. Father of Social Science Research
Horizontal monopoly
Gannett and McClatchy
Paul Lazarsfield
Vertical monopoly
16. Write on specific subject on particular schedule
Columnists
Uses and Gratification
Hard news
Jukebox
17. Anything that interferes with or alters the message
Noise
Vertical monopoly
Close-ended questions
Soft news
18. Regularly updated online journals that comment on just about everything
The New York Times
Hypercommercialism
Horizontal monopoly
Blogs
19. Story order emphasis that eventually shapes our world views and values of importance
Critical research
Mainstreaming
Agenda Setting
Clear Channel
20. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Audimeter
General Assignment Reporters (GAs)
Alternative Press
Delay
21. Theory that we only pick media that we will find gratifying
Uses and Gratification
Hard news
Benjamin Harris 1690
Delay
22. Television's ability to move people toward a common understanding of how things are
Mainstreaming
Marshal McLuhan
News Hole
Gannett and McClatchy
23. Selection Theory: selective about what you remember
Sample
Preview Audiences
General Assignment Reporters (GAs)
Selective Retention
24. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
The New York Times
Media Originated Feedback
Content Analysis
Beat Reporters
25. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Culture
Two-Step Flow theory
Media literacy
26. Part of a survey. More then just a one word answer needed. No yes or no questions
Newspaper Hierarchy
Imitation
Open-Ended questions
John Peter Zenger New York Weekly
27. Direct - immediate causes and effects research
Laggards
Identification
Preview Audiences
Administrative research
28. Set of values and shared beliefs
Encoder
Radio usage
Culture
Blogs
29. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Vertical monopoly
Citizen Kane 1941
Wire Services
Rating
30. Collection of data that can be characterized and counted in a way. Type of empirical research
Thomas Edison 1877
Content Analysis
War of the Worlds
Hypercommercialism
31. A concentration of media industries into an ever smaller number of companies
Preview Audiences
Oligopoly
Time Warner
Cultivation Theory
32. Sole owner of News Corp.
Stimulation theory
3 hours a day
Amazon and MacMillan Publishing
Rupert Murdoch
33. Average American spends _________________________ listening to the radio
Joseph Pulitzer
3 hours a day
Cable a' la Carte
Summer
34. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Audience - visual - economic - political - gatekeepers
Sample
News Diffusion
Technological determinism
35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Audience - visual - economic - political - gatekeepers
Passive Peoplemeter
Stimulation theory
Empirical research
36. Writes on a particular area of interest (crime - sports - etc)
Limited Effects Model
Beat Reporters
Content Analysis
Soft news
37. Has the fewest TV viewers
Critical research
Telegraph
Summer
Arbitron
38. Is more credible seeming then newspapers (2 to 1 ratio)
Summer
Empirical research
TV
Orson Wells 1938
39. Original research. Do it yourself
Qualitative research
Contagion effect
Primary Research
Telecommunications Act of 1996
40. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Nellie Bly
Watergate Nixon
Dissonance Theory
Desensitization
41. The opinion stage to observable research
TV watching
Empirical research
Diurnals
War of the Worlds
42. Targeting niche audiences--easier to use selection theory
Secondary research
General Assignment Reporters (GAs)
Narrowcasting
Joseph Pulitzer
43. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Reinforcement Theory
cartoons
Vertical monopoly
44. The ______ is the source in which the message passes through (example: book - TV channel)
Identification
Zoned editions
Empirical research
Interpreter
45. The ______ sends the message
Encoder
Agenda Setting
Citizen Journalists
News Corp.
46. Getting information by word of mouth.
Agenda-Setting Effect
Two Step Flow
Amazon and MacMillan Publishing
Publick Occurences
47. Receiver's response to message
Feedback
Population
Early Majority
Samuel Morse 1844
48. _________ was tried for libel against the British in his newspaper ___________
Benjamin Harris 1690
Cable a' la Carte
John Peter Zenger New York Weekly
GE/NBC-Universal
49. _____________ created the New York Sun in __________
Contagion effect
Encoder
Benjamin Day 1833
Primary Research
50. A social science on human behavior
Communication
Albert Bandura
Administrative research
Uses and Gratification