Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Set of values and shared beliefs






2. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






3. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






4. Second biggest attention topic in news






5. Peeks in mid 20's






6. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






7. 'The medium is the message'






8. The opinion stage to observable research






9. Television's ability to move people toward a common understanding of how things are






10. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






11. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






12. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






13. Records what the TV set was currently set on






14. Awarded every April since 1917 for excellence






15. Average American spends _________________________ listening to the radio






16. Has the fewest TV viewers






17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






18. Father of Social Science Research






19. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






20. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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21. A model stating that media has a very direct and universal impact (effect)






22. Theory that watching mediated violence reduces people's inclination to behave aggressively






23. Provide feedback for movies






24. Does not establish causality. Covers what the majority thinks. All perception






25. Artificial setting - easier and less expensive - but not as accurate in results






26. The theory stating that war - being more visual - will get the most attention and headlines in the news






27. Direct - immediate causes and effects research






28. Viewing violence causes anti-social behavior among some children






29. Universe. Entirety of what you are studying.






30. Average household has a TV set on...






31. Around the World in 72 days--stunt journalist






32. Single company owns every aspect of business (i.e. production - distribution - etc)






33. Scientific research






34. A program that is more specialized to a specific demographic






35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






36. Technology changes how we live






37. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






38. Original research. Do it yourself






39. Writes on a particular area of interest (crime - sports - etc)






40. A social science on human behavior






41. Theory stating that media defines the world for us (over-arching theory)






42. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






43. True frontrunners of our daily newspaper (local news on news sheets






44. When one culture forces or pushes their culture on another






45. Owning several types of related businesses across the board






46. One problem with Schramm's model: there is no longer any _______ in the message






47. Journalists who use things like Twitter to get info out fast - but they are not professional






48. _________ was tried for libel against the British in his newspaper ___________






49. Anything that interferes with or alters the message






50. Ownership of media companies by multinational corporations







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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