Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Around the World in 72 days--stunt journalist






2. Theory that watching mediated violence reduces people's inclination to behave aggressively






3. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






4. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






5. A model stating that media can effect some people - but not others (not everyone)






6. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






7. Ownership of media companies by multinational corporations






8. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






9. _____________ invented the telegraph in ____________ ('What hath God wrought')






10. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






11. The phonograph became the first __________ when Edison put a nickel slot on it






12. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






13. Is more credible seeming then newspapers (2 to 1 ratio)






14. Regularly updated online journals that comment on just about everything






15. Recently announced that it would charge for frequent access to website (newspaper)






16. Trying to buy NBC-Universal






17. The ______ is the receiver of the message






18. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






19. Awarded every April since 1917 for excellence






20. If the media covers terrorist attacks - it leads to more terrorist attacks






21. Where old and new media collide--media across multiple platforms






22. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






23. This invention - used in war - helped to construct the 'inverted pyramid' structure






24. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






25. Father of Social Science Research






26. Media makes the world smaller (technology)--called _____________ ____________






27. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






28. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






29. People that continue to hold out on technologies






30. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






31. Set of values and shared beliefs






32. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






33. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






34. Weekly news packages in theaters






35. Receiver's response to message






36. ___________ invented the printing press in __________






37. Part of a survey. More then just a one word answer needed. No yes or no questions






38. Very sensationalistic journalism






39. Stragglers to buying technology






40. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






41. A powerful effects model using the analogy of firing something through society for a direct hit






42. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






43. The ______ sends the message






44. This cheap newsprint created larger readership






45. Sole owner of News Corp.






46. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






47. Publisher - THE Editor - other editors - designers - reporters






48. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






49. True frontrunners of our daily newspaper (local news on news sheets






50. Artificial setting - easier and less expensive - but not as accurate in results