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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Newspaper Hierarchy
Time Warner
Survey
Joint Operating Agreements (JOAs)
2. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Encoder
Delay
Pulitzer Prize
3. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Nellie Bly
Share Number
Catharsis
4. Age correlates with each medium
Albert Bandura
Fact about the usage of the media
Dissident Press
Late Majority
5. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Johannes Gutenberg 1456
Empirical research
Population
6. Owning several types of related businesses across the board
John Peter Zenger New York Weekly
Rating
J.D. Salinger
Horizontal monopoly
7. Sole owner of Viacom/CBS
Limited Effects Model
7 hours a day
Agenda-Setting Effect
Sumner Redstone
8. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Cultural Hegemony
Telecommunications Act of 1996
Globalization
Early Window
9. Second biggest attention topic in news
Fact about the usage of the media
Multi-Step Flow theory
cartoons
Economy
10. Weekly news packages in theaters
Newsreel
Catharsis
Communication
Administrative research
11. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Delay
Share
Arbitron
Qualitative research
12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Early Window
Samuel Morse 1844
Joint Operating Agreements (JOAs)
Viacom/CBS
13. Very sensationalistic journalism
Late Majority
Yellow Journalism
Globalization
Selective Retention
14. Original research. Do it yourself
Primary Research
Economy
5%
Population
15. Selection Theory: selective about what you remember
Two-Step Flow theory
Wire Services
Mainstreaming
Selective Retention
16. People that will buy news technologies first
Citizen Kane 1941
Experiment
Innovators/Early Adaptors
William Randolph Hearst
17. Write on specific subject on particular schedule
3 hours a day
Columnists
Newsreel
Survey
18. Name of the guy Hearst send to Cuba
Diurnals
Publick Occurences
Remington
Uses and Gratification
19. Single company owns every aspect of business (i.e. production - distribution - etc)
Saturation Stage
Vertical monopoly
Zoned editions
small town papers
20. Targeting niche audiences--easier to use selection theory
Bias
Limited Effects Model
Narrowcasting
Federalist Papers
21. The Nation's largest metropolitan daily
The New York Times
Cable a' la Carte
Samuel Morse 1844
Late Majority
22. Does not establish causality. Covers what the majority thinks. All perception
Rating
Delay
Survey
Secondary research
23. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Jukebox
Cultural Hegemony
Soft news
24. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Globalization
The New York Times
Qualitative research
25. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Share Number
Benjamin Day 1833
Magic Bullet Theory
Cultivation Analysis
26. Sole owner of News Corp.
Horizontal monopoly
Mainstreaming
Rupert Murdoch
Narrowcasting
27. Theory stating that media defines the world for us (over-arching theory)
Disney
Imitation
Cultivation Theory
small town papers
28. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Johannes Gutenberg 1456
Muckrakers
Federalist Papers
29. Intellectual questioning about culture and its effect--leads to cultural theory
Selective exposure
Wilbur Schramm
Print media usage
Qualitative research
30. A program that is more specialized to a specific demographic
NY Times
60% More violent
Narrowcasting
Globalization
31. A powerful effects model using the analogy of firing something through society for a direct hit
Soft news
Magic Bullet Theory
3 hours a day
Viacom/CBS
32. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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33. Suburban or regional versions of a metropolitan paper
Economy
Zoned editions
Delay
Horizontal monopoly
34. Journalists who use things like Twitter to get info out fast - but they are not professional
News Hole
Citizen Journalists
Hard news
Narrowcasting
35. 'The medium is the message'
Agenda-Setting Effect
Marshal McLuhan
Decoder
NY Times
36. Margin of error in polls
Yellow Journalism
Payne Fund Studies 1929
5%
Sumner Redstone
37. The theory stating that war - being more visual - will get the most attention and headlines in the news
Preview Audiences
Hard news
Panel Study
Burning Tank Theory
38. Scientific research
Thomas Edison 1877
Convergence
Desensitization
Empirical research
39. Peeks mid 50's
Panel Study
Peoplemeter
Zoned editions
Print media usage
40. Ownership of media companies by multinational corporations
Late Majority
Communication
Globalization
Telecommunications Act of 1996
41. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Vertical monopoly
Dissonance Theory
Gannett and McClatchy
Panel Study
42. Peeks in mid 20's
Movie usage
Share Number
Identification
Hard news
43. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Fact about the usage of the media
Citizen Kane 1941
Delay
Share
44. Awarded every April since 1917 for excellence
Decoder
Narrowcasting
Citizen Journalists
Pulitzer Prize
45. Theory that watching mediated violence reduces people's inclination to behave aggressively
GE/NBC-Universal
Rating
Catharsis
The New York Sun
46. Trying to buy NBC-Universal
Selective exposure
Passive Peoplemeter
Media literacy
Comcast
47. The ______ sends the message
Limited Effects Model
Dissonance Theory
Encoder
Gatekeepers
48. Publisher - THE Editor - other editors - designers - reporters
William Randolph Hearst
Johannes Gutenberg 1456
The New York Sun
Newspaper Hierarchy
49. ___________ invented the printing press in __________
Media Originated Feedback
Johannes Gutenberg 1456
Agenda-Setting Effect
Narrowcasting
50. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Cultivation Theory
Viacom/CBS
Audience - visual - economic - political - gatekeepers
Wire Services