Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance






2. Anything that interferes with or alters the message






3. Famous radio broadcast proving limited effects theories






4. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






5. Journalists who use things like Twitter to get info out fast - but they are not professional






6. True frontrunners of our daily newspaper (local news on news sheets






7. Ownership of media companies by multinational corporations






8. Owning several types of related businesses across the board






9. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






10. This invention - used in war - helped to construct the 'inverted pyramid' structure






11. Technology changes how we live






12. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






13. _____________ invented the telegraph in ____________ ('What hath God wrought')






14. Provide feedback for movies






15. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






16. The theory stating that war - being more visual - will get the most attention and headlines in the news






17. Trying to buy NBC-Universal






18. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






19. A powerful effects model using the analogy of firing something through society for a direct hit






20. Margin of error in polls






21. ___________ published Publick Occurences in __________






22. A proportion taken to represent the population






23. aguerre and Niepce invented _________ in ____________






24. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






25. Theory that we primarily use mass media to check what we already believe






26. The ______ is the receiver of the message






27. A program that is more specialized to a specific demographic






28. The ______ sends the message






29. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






30. Does not establish causality. Covers what the majority thinks. All perception






31. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






32. Very sensationalistic journalism






33. Age correlates with each medium






34. A concentration of media industries into an ever smaller number of companies






35. Second biggest attention topic in news






36. The TV world is __________________ then the real world






37. Around the World in 72 days--stunt journalist






38. The percentage of the entire population in that media market






39. Average household has a TV set on...






40. Getting information by word of mouth.






41. The Nation's largest metropolitan daily






42. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






43. Original research. Do it yourself






44. First American Newspaper






45. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






46. Peeks in mid 20's






47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






48. Research that examines larger cultural effects






49. __________came up with the basic model of mass communication






50. Investigative journalists that exposed corruption