Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television's ability to move people toward a common understanding of how things are






2. The theory stating that war - being more visual - will get the most attention and headlines in the news






3. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






4. Letters to the editor - non-scientific






5. Artificial setting - easier and less expensive - but not as accurate in results






6. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






7. Theory that watching mediated violence reduces people's inclination to behave aggressively






8. A model stating that effects are limited by individual differences and other factors






9. Theory that there are multiple opinion leaders that shaper our viewpoints






10. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






11. 'The medium is the message'






12. Research that examines larger cultural effects






13. Story order emphasis that eventually shapes our world views and values of importance






14. People that will buy news technologies first






15. Theory stating that media defines the world for us (over-arching theory)






16. Write on specific subject on particular schedule






17. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






18. Always greater then the rating number






19. People that continue to hold out on technologies






20. Average American spends _________________________ listening to the radio






21. A model stating that media can effect some people - but not others (not everyone)






22. A powerful effects model using the analogy of firing something through society for a direct hit






23. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






24. When one culture forces or pushes their culture on another






25. The percentage of the entire population in that media market






26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






27. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






28. Anything that interferes with or alters the message






29. Increasing the amount of advertising and mixing commercial and noncommercial media content






30. Peeks mid 50's






31. These papers are still doing good despite the rapid circulation of newspapers






32. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






33. Personal noise inserted and pushed in journalism






34. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






35. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






36. Writes on a particular area of interest (crime - sports - etc)






37. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






38. Second biggest attention topic in news






39. A program that is more specialized to a specific demographic






40. Getting information by word of mouth.






41. Records what the TV set was currently set on






42. Famous radio broadcast proving limited effects theories






43. _________ broadcasted War of the Worlds on Halloween _______.






44. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






45. Owning several types of related businesses across the board






46. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






47. A social science on human behavior






48. Universe. Entirety of what you are studying.






49. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






50. Regularly updated online journals that comment on just about everything