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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Nation's largest metropolitan daily
Joseph Pulitzer
Jukebox
Beat Reporters
The New York Times
2. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Agenda-Setting Effect
Secondary research
Media Originated Feedback
Viacom/CBS
3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
60% More violent
Imitation
William Randolph Hearst
Noise
4. Provide feedback for movies
Preview Audiences
Zoned editions
Sample
Horizontal monopoly
5. Research that examines larger cultural effects
Critical research
A. C. Nielson Co
Experiment
Empirical research
6. ____________ invented the phonograph in _________
War
Thomas Edison 1877
Share Number
Selective Perception
7. _________ was tried for libel against the British in his newspaper ___________
The New York Times
Innovators/Early Adaptors
John Peter Zenger New York Weekly
Powerful Effects Model
8. Single company owns every aspect of business (i.e. production - distribution - etc)
Comcast
Sumner Redstone
Vertical monopoly
Catharsis
9. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Media Originated Feedback
5%
Desensitization
Beat Reporters
10. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Convergence
Cultural Hegemony
Citizen Journalists
11. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
William Randolph Hearst
Identification
Fact about the usage of the media
Early Window
12. Owning several types of related businesses across the board
Imitation
Horizontal monopoly
Soft news
Conan O'Brian
13. First American Newspaper
Passive Peoplemeter
Radio usage
J.D. Salinger
Publick Occurences
14. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Jukebox
The New York Sun
Joseph Pulitzer
Gatekeepers
15. Very sensationalistic journalism
Yellow Journalism
Dissonance Theory
Fact about the usage of the media
Technological determinism
16. Targeting niche audiences--easier to use selection theory
Print media usage
Narrowcasting
Orson Wells 1938
Joint Operating Agreements (JOAs)
17. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Narrowcasting
John Peter Zenger New York Weekly
TV
18. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Alternative Press
News Diffusion
Peoplemeter
Convergence
19. The ______ is the source in which the message passes through (example: book - TV channel)
Remington
Summer
Interpreter
Experiment
20. Sole owner of News Corp.
Media literacy
Joseph Pulitzer
Rupert Murdoch
Qualitative research
21. Theory that there are multiple opinion leaders that shaper our viewpoints
Disney
Multi-Step Flow theory
Bias
Audience Generated Feedback
22. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Federalist Papers
Integrated audience reach
Agenda-Setting Effect
23. Personal noise inserted and pushed in journalism
Radio usage
GE/NBC-Universal
Bias
Marshal McLuhan
24. Write on specific subject on particular schedule
Columnists
Culture
Empirical research
Audience Generated Feedback
25. Awarded every April since 1917 for excellence
Samuel Morse 1844
Pulitzer Prize
Selective Retention
Rating
26. Trying to buy NBC-Universal
Catharsis theory
Nellie Bly
Comcast
Culture
27. Selection Theory: selective about what we ACTUALLY listen to
Qualitative research
William Randolph Hearst
Blogs
Selective Perception
28. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Survey
Contagion effect
Share
29. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Narrowcasting
Limited Effects Model
Early Majority
Imitation
30. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Horizontal monopoly
Audience - visual - economic - political - gatekeepers
Joseph Pulitzer
31. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Catharsis theory
Secondary research
Horizontal monopoly
Agenda-Setting Effect
32. A program that is more specialized to a specific demographic
Uses and Gratification
Narrowcasting
cartoons
Desensitization
33. A proportion taken to represent the population
William Randolph Hearst
Population
Selective Perception
Sample
34. Around the World in 72 days--stunt journalist
Albert Bandura
Agenda Setting
Imitation
Nellie Bly
35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Content Analysis
Diurnals
Survey
36. Has the fewest TV viewers
Selective Perception
Sumner Redstone
Limited Effects Model
Summer
37. Regularly updated online journals that comment on just about everything
Blogs
Share
Laggards
Cultural Hegemony
38. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Viacom/CBS
Rupert Murdoch
Media Originated Feedback
39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Summer
Disney
Share
Close-ended questions
40. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Vertical monopoly
Desensitization
Powerful Effects Model
Citizen Kane 1941
41. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
Rupert Murdoch
Wire Services
Payne Fund Studies 1929
42. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Telegraph
Contagion effect
Winter
GE/NBC-Universal
43. The biggest owner of radio stations (Dixie Chick controversy)
Two Step Flow
Mixed Effects Model
Clear Channel
Field experiments
44. aguerre and Niepce invented _________ in ____________
Still photography 1839
News Diffusion
Clear Channel
Peoplemeter
45. Receiver's response to message
Multi-Step Flow theory
Feedback
Interpreter
Citizen Kane 1941
46. Has the most TV audience
7 hours a day
Winter
Thomas Edison 1877
Late Majority
47. The first major daily
Innovators/Early Adaptors
Reinforcement Theory
The New York Sun
Population
48. Universe. Entirety of what you are studying.
Qualitative research
Marshal McLuhan
Population
Audimeter
49. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Communication
Federalist Papers
Citizen Journalists
Experiment
50. Letters to the editor - non-scientific
Audience Generated Feedback
Two-Step Flow theory
Selective Perception
Preview Audiences