Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Viewing violence causes anti-social behavior among some children






2. Where old and new media collide--media across multiple platforms






3. A proportion taken to represent the population






4. __________came up with the basic model of mass communication






5. People that will buy news technologies first






6. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






7. Margin of error in polls






8. Weekly news packages in theaters






9. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






10. _________ was tried for libel against the British in his newspaper ___________






11. A model stating that effects are limited by individual differences and other factors






12. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






13. Peeks in mid 60's






14. Targeting niche audiences--easier to use selection theory






15. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






16. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






17. Does not establish causality. Covers what the majority thinks. All perception






18. Framework for our government






19. Selection Theory: selective about what you remember






20. The theory stating that war - being more visual - will get the most attention and headlines in the news






21. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






22. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






23. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






24. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






25. _____________ invented the telephone in _____________






26. Receiver's response to message






27. Always greater then the rating number






28. Awarded every April since 1917 for excellence






29. Died recently - wrote The Catcher in the Rye






30. Age correlates with each medium






31. Anything that interferes with or alters the message






32. Peeks in mid 20's






33. Real-life setting - better - but more expensive






34. ___________ invented the printing press in __________






35. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






36. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






37. Peeks in late teens






38. Research that examines larger cultural effects






39. The ______ sends the message






40. Entry-level job - don't know what you will write






41. If the media covers terrorist attacks - it leads to more terrorist attacks






42. Research has already been done for you - you just collect it and put it into your paper






43. This relaxed government restrictions on media ownership






44. Intellectual questioning about culture and its effect--leads to cultural theory






45. The two (in order) largest newspaper chains (USA Today is owned by one)






46. Single company owns every aspect of business (i.e. production - distribution - etc)






47. The Nation's largest metropolitan daily






48. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






49. 'The medium is the message'






50. Letters to the editor - non-scientific