Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The recent e-book battle on the Kindle is between these two...






2. Theory that we primarily use mass media to check what we already believe






3. Personal noise inserted and pushed in journalism






4. The TV world is __________________ then the real world






5. The Nation's largest metropolitan daily






6. Universe. Entirety of what you are studying.






7. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






8. Age correlates with each medium






9. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






10. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






11. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






12. Set of values and shared beliefs






13. Has the fewest TV viewers






14. The ______ is the receiver of the message






15. Research has already been done for you - you just collect it and put it into your paper






16. Selection Theory: selective about what you remember






17. Increasing the amount of advertising and mixing commercial and noncommercial media content






18. Provide feedback for movies






19. True frontrunners of our daily newspaper (local news on news sheets






20. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






21. aguerre and Niepce invented _________ in ____________






22. Sole owner of Viacom/CBS






23. A model stating that media has a very direct and universal impact (effect)






24. Regularly updated online journals that comment on just about everything






25. The percentage of the entire population in that media market






26. The two (in order) largest newspaper chains (USA Today is owned by one)






27. Famous radio broadcast proving limited effects theories






28. Peeks in mid 60's






29. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






30. In social cognitive theory - the direct replication of an observed behavior






31. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






32. Free - alternative weeklies with a local and political orientation






33. Real-life setting - better - but more expensive






34. Average American spends _________________________ listening to the radio






35. Selection Theory: selective about what we ACTUALLY listen to






36. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






37. The phonograph became the first __________ when Edison put a nickel slot on it






38. First American Newspaper






39. NBC is believed to have noise for _______ because it is owned by GE






40. If the media covers terrorist attacks - it leads to more terrorist attacks






41. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






42. When one culture forces or pushes their culture on another






43. Records what the TV set was currently set on






44. Framework for our government






45. Theory that watching mediated violence reduces people's inclination to behave aggressively






46. This cheap newsprint created larger readership






47. ____________ invented the phonograph in _________






48. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






49. Awarded every April since 1917 for excellence






50. Media makes the world smaller (technology)--called _____________ ____________