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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
News Corp.
Radio usage
Beat Reporters
2. NBC is believed to have noise for _______ because it is owned by GE
Newspaper Hierarchy
War
Cultural Hegemony
Still photography 1839
3. The ______ sends the message
Limited Effects Model
Cable a' la Carte
Encoder
Mixed Effects Model
4. Always greater then the rating number
Laggards
Imitation
Conan O'Brian
Share Number
5. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Sample
Hard news
Selective Retention
6. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Late Majority
Catharsis theory
War
Audience - visual - economic - political - gatekeepers
7. Theory that watching mediated violence reduces people's inclination to behave aggressively
Identification
Comcast
Catharsis
Two-Step Flow theory
8. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Vertical monopoly
Two-Step Flow theory
Hard news
Disney
9. When one culture forces or pushes their culture on another
Two Step Flow
Identification
Publick Occurences
Cultural Hegemony
10. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Culture
Horizontal monopoly
Reinforcement Theory
11. ____________ invented the phonograph in _________
Horizontal monopoly
Thomas Edison 1877
Selective exposure
Rating
12. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Narrowcasting
Population
Media Originated Feedback
Selective exposure
13. __________came up with the basic model of mass communication
Clear Channel
Share
Wilbur Schramm
Selective Perception
14. Framework for our government
A. C. Nielson Co
Content Analysis
Federalist Papers
Culture
15. Research that examines larger cultural effects
Critical research
Globalization
Dissident Press
Cultivation Theory
16. Collection of data that can be characterized and counted in a way. Type of empirical research
small town papers
Still photography 1839
Content Analysis
Clear Channel
17. ___________ invented the printing press in __________
Saturation Stage
Johannes Gutenberg 1456
Alternative Press
Benjamin Harris 1690
18. Theory stating that media defines the world for us (over-arching theory)
Newsreel
Wilbur Schramm
John Peter Zenger New York Weekly
Cultivation Theory
19. Research has already been done for you - you just collect it and put it into your paper
Rating
Secondary research
Magic Bullet Theory
Reinforcement Theory
20. The recent e-book battle on the Kindle is between these two...
Saturation Stage
Uses and Gratification
Amazon and MacMillan Publishing
Marshal McLuhan
21. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Mainstreaming
Fact about the usage of the media
Clear Channel
22. Viewing violence causes anti-social behavior among some children
Stimulation theory
Print media usage
William Randolph Hearst
Paul Lazarsfield
23. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Newsreel
Telecommunications Act of 1996
Two Step Flow
Alternative Press
24. Stragglers to buying technology
Horizontal monopoly
Selective Perception
Late Majority
Empirical research
25. Famous radio broadcast proving limited effects theories
Reinforcement Theory
Cable a' la Carte
War of the Worlds
Gatekeepers
26. Owning several types of related businesses across the board
Two Step Flow
Horizontal monopoly
Radio usage
Audience Generated Feedback
27. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Conan O'Brian
Marshal McLuhan
Joint Operating Agreements (JOAs)
60% More violent
28. Publisher - THE Editor - other editors - designers - reporters
Summer
Selective Perception
Orson Wells 1938
Newspaper Hierarchy
29. The theory stating that war - being more visual - will get the most attention and headlines in the news
Stimulation theory
Burning Tank Theory
Movie usage
Samuel Morse 1844
30. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
News Diffusion
Cable a' la Carte
Watergate Nixon
Telegraph
31. Targeting niche audiences--easier to use selection theory
Thomas Edison 1877
Catharsis theory
Share Number
Narrowcasting
32. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
GE/NBC-Universal
Experiment
Catharsis theory
War of the Worlds
33. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
The New York Times
Innovators/Early Adaptors
Vertical monopoly
34. Regularly updated online journals that comment on just about everything
Limited Effects Model
Powerful Effects Model
Blogs
Mainstreaming
35. The ability to effectively and efficiently comprehend and use any form of mediated communication
Watergate Nixon
Empirical research
Encoder
Media literacy
36. The opinion stage to observable research
Empirical research
Pulitzer Prize
News Hole
Wire Services
37. The Nation's largest metropolitan daily
J.D. Salinger
Muckrakers
Laggards
The New York Times
38. Direct - immediate causes and effects research
Federalist Papers
Administrative research
Telecommunications Act of 1996
Watergate Nixon
39. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Encoder
Two-Step Flow theory
Cultivation Analysis
News Corp.
40. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Rating
Product Placement
Hypercommercialism
Audience Generated Feedback
41. A concentration of media industries into an ever smaller number of companies
Late Majority
Early Window
Uses and Gratification
Oligopoly
42. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
News Hole
Peoplemeter
The New York Sun
43. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Field experiments
Open-Ended questions
Noise
44. People that will buy news technologies first
Selective exposure
Innovators/Early Adaptors
Narrowcasting
Fact about the usage of the media
45. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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46. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Interpreter
Early Window
Primary Research
Audience - visual - economic - political - gatekeepers
47. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Selective Perception
Telegraph
Reinforcement Theory
48. Peeks in mid 20's
Movie usage
Beat Reporters
Federalist Papers
Two-Step Flow theory
49. Average household has a TV set on...
Imitation
Uses and Gratification
7 hours a day
Wilbur Schramm
50. The TV world is __________________ then the real world
Culture
60% More violent
3 hours a day
Watergate Nixon