Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - the direct replication of an observed behavior






2. Personal noise inserted and pushed in journalism






3. Scientific research






4. A model stating that effects are limited by individual differences and other factors






5. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






6. First American Newspaper






7. Letters to the editor - non-scientific






8. This cheap newsprint created larger readership






9. Story order emphasis that eventually shapes our world views and values of importance






10. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






11. Collection of data that can be characterized and counted in a way. Type of empirical research






12. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


13. The theory stating that war - being more visual - will get the most attention and headlines in the news






14. The opinion stage to observable research






15. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






16. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






17. Awarded every April since 1917 for excellence






18. Receiver's response to message






19. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






20. The ______ is the source in which the message passes through (example: book - TV channel)






21. Original research. Do it yourself






22. Peeks in mid 60's






23. A social science on human behavior






24. Peeks mid 50's






25. Weekly news packages in theaters






26. Viewing violence causes anti-social behavior among some children






27. A model stating that media has a very direct and universal impact (effect)






28. Single company owns every aspect of business (i.e. production - distribution - etc)






29. Name of the guy Hearst send to Cuba






30. Always greater then the rating number






31. The TV world is __________________ then the real world






32. Peeks in mid 20's






33. Average American spends _________________________ listening to the radio






34. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






35. One problem with Schramm's model: there is no longer any _______ in the message






36. The percentage of the entire population in that media market






37. Writes on a particular area of interest (crime - sports - etc)






38. _____________ invented the telegraph in ____________ ('What hath God wrought')






39. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






40. Selection Theory: selective about what we ACTUALLY listen to






41. Average household has a TV set on...






42. Father of Social Science Research






43. Theory stating that media defines the world for us (over-arching theory)






44. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






45. Has the most TV audience






46. This invention - used in war - helped to construct the 'inverted pyramid' structure






47. True frontrunners of our daily newspaper (local news on news sheets






48. Does not establish causality. Covers what the majority thinks. All perception






49. Very sensationalistic journalism






50. ___________ published Publick Occurences in __________