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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Encoder
Hard news
Communication
Alternative Press
2. Original research. Do it yourself
Primary Research
Hypercommercialism
Columnists
Viacom/CBS
3. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Interpreter
Population
Saturation Stage
Albert Bandura
4. Second biggest attention topic in news
Marshal McLuhan
Product Placement
Economy
Citizen Journalists
5. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
J.D. Salinger
Catharsis
Joint Operating Agreements (JOAs)
6. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Columnists
Albert Bandura
Global village
7. Father of Social Science Research
Beat Reporters
Dissonance Theory
Desensitization
Paul Lazarsfield
8. Famous radio broadcast proving limited effects theories
War of the Worlds
Two Step Flow
Audience - visual - economic - political - gatekeepers
Radio usage
9. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Still photography 1839
Alexander Graham Bell 1876
Print media usage
10. The percentage of the entire population in that media market
Open-Ended questions
Rating
Laggards
Johannes Gutenberg 1456
11. A program that is more specialized to a specific demographic
Magic Bullet Theory
Encoder
Narrowcasting
Limited Effects Model
12. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Summer
William Randolph Hearst
Nellie Bly
13. Set of values and shared beliefs
Culture
Media literacy
Jukebox
Viacom/CBS
14. This cheap newsprint created larger readership
Penny Press
Viacom/CBS
Passive Peoplemeter
Movie usage
15. Awarded every April since 1917 for excellence
The New York Sun
Pulitzer Prize
Newsreel
Cable a' la Carte
16. The recent e-book battle on the Kindle is between these two...
Panel Study
Amazon and MacMillan Publishing
News Corp.
Alternative Press
17. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Yellow Journalism
Joseph Pulitzer
Identification
Noise
18. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Interpreter
Passive Peoplemeter
Share
News Corp.
19. Around the World in 72 days--stunt journalist
Viacom/CBS
Nellie Bly
Mainstreaming
Close-ended questions
20. Theory that we only pick media that we will find gratifying
Delay
Administrative research
News Hole
Uses and Gratification
21. Where old and new media collide--media across multiple platforms
Convergence
Agenda Setting
Integrated audience reach
5%
22. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Desensitization
Integrated audience reach
The New York Times
cartoons
23. Suburban or regional versions of a metropolitan paper
Paul Lazarsfield
Zoned editions
Secondary research
Amazon and MacMillan Publishing
24. Peeks in mid 20's
Selective Retention
Cultural Hegemony
Conan O'Brian
Movie usage
25. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Cable a' la Carte
Joseph Pulitzer
Globalization
Albert Bandura
26. Margin of error in polls
Agenda-Setting Effect
Early Window
5%
Diurnals
27. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Telegraph
Identification
Reinforcement Theory
Critical research
28. Very sensationalistic journalism
Yellow Journalism
Paul Lazarsfield
Vertical monopoly
Interpreter
29. _____________ created the New York Sun in __________
Convergence
Blogs
Benjamin Day 1833
Media Originated Feedback
30. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Fact about the usage of the media
Soft news
Comcast
31. Research that examines larger cultural effects
Critical research
Close-ended questions
Imitation
Administrative research
32. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
War
Globalization
Media literacy
33. ___________ published Publick Occurences in __________
Benjamin Harris 1690
Dissonance Theory
Summer
Economy
34. Research has already been done for you - you just collect it and put it into your paper
Panel Study
Secondary research
Viacom/CBS
5%
35. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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183
36. _____________ invented the telephone in _____________
Field experiments
Gannett and McClatchy
Alexander Graham Bell 1876
A. C. Nielson Co
37. Average American spends _________________________ listening to the radio
Benjamin Day 1833
Two Step Flow
Marshal McLuhan
3 hours a day
38. Name of the guy Hearst send to Cuba
Empirical research
TV
Remington
Muckrakers
39. Real-life setting - better - but more expensive
Communication
Field experiments
Integrated audience reach
Imitation
40. A concentration of media industries into an ever smaller number of companies
Alternative Press
Dissident Press
Oligopoly
Remington
41. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Laggards
Narrowcasting
NY Times
42. Collection of data that can be characterized and counted in a way. Type of empirical research
Qualitative research
Technological determinism
Content Analysis
Vertical monopoly
43. People that continue to hold out on technologies
Laggards
John Peter Zenger New York Weekly
cartoons
Audience Generated Feedback
44. Owning several types of related businesses across the board
Cultural Hegemony
Horizontal monopoly
Mainstreaming
Limited Effects Model
45. Recently announced that it would charge for frequent access to website (newspaper)
Catharsis theory
NY Times
Cultivation Analysis
Two-Step Flow theory
46. If the media covers terrorist attacks - it leads to more terrorist attacks
Jukebox
Delay
Contagion effect
Sumner Redstone
47. Theory that we primarily use mass media to check what we already believe
Global village
Rupert Murdoch
Share
Reinforcement Theory
48. Write on specific subject on particular schedule
Global village
3 hours a day
Columnists
Two Step Flow
49. People that will buy news technologies first
Early Majority
Innovators/Early Adaptors
Narrowcasting
7 hours a day
50. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Two-Step Flow theory
Desensitization
Cultivation Analysis
Viacom/CBS