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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that media can effect some people - but not others (not everyone)
Wire Services
Cable a' la Carte
7 hours a day
Mixed Effects Model
2. Real-life setting - better - but more expensive
Catharsis theory
Field experiments
Identification
Peoplemeter
3. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Benjamin Harris 1690
Catharsis theory
Rating
A. C. Nielson Co
4. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
cartoons
Time Warner
Sample
The New York Times
5. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Yellow Journalism
Joint Operating Agreements (JOAs)
News Diffusion
Comcast
6. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Saturation Stage
Share
Feedback
Catharsis theory
7. Anything that interferes with or alters the message
Culture
Pulitzer Prize
Noise
Open-Ended questions
8. __________came up with the basic model of mass communication
Sumner Redstone
Pulitzer Prize
Wilbur Schramm
Joint Operating Agreements (JOAs)
9. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Catharsis
Delay
Saturation Stage
Empirical research
10. A concentration of media industries into an ever smaller number of companies
Blogs
Reinforcement Theory
Oligopoly
Close-ended questions
11. The TV world is __________________ then the real world
General Assignment Reporters (GAs)
60% More violent
Telegraph
Disney
12. Sensational stories that do not serve the democratic function of journalism
Soft news
Narrowcasting
Noise
TV
13. Collection of data that can be characterized and counted in a way. Type of empirical research
Agenda Setting
cartoons
Summer
Content Analysis
14. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
TV
Muckrakers
3 hours a day
15. People that will buy news technologies first
A. C. Nielson Co
NY Times
Orson Wells 1938
Innovators/Early Adaptors
16. Is more credible seeming then newspapers (2 to 1 ratio)
Conan O'Brian
Citizen Journalists
TV
Samuel Morse 1844
17. A program that is more specialized to a specific demographic
Narrowcasting
News Corp.
Pulitzer Prize
William Randolph Hearst
18. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Preview Audiences
Joseph Pulitzer
Conan O'Brian
War of the Worlds
19. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
TV
Agenda-Setting Effect
Citizen Kane 1941
Decoder
20. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Convergence
Viacom/CBS
Oligopoly
Audience Generated Feedback
21. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Nellie Bly
Amazon and MacMillan Publishing
Oligopoly
22. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Imitation
The New York Times
Wire Services
Global village
23. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Watergate Nixon
Dissident Press
Qualitative research
24. Universe. Entirety of what you are studying.
Paul Lazarsfield
Time Warner
Citizen Journalists
Population
25. Television's ability to move people toward a common understanding of how things are
Mainstreaming
60% More violent
Dissonance Theory
Samuel Morse 1844
26. Getting information by word of mouth.
Two Step Flow
5%
News Diffusion
Jukebox
27. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Horizontal monopoly
Identification
Innovators/Early Adaptors
Reinforcement Theory
28. Framework for our government
Communication
Federalist Papers
Catharsis theory
Two-Step Flow theory
29. _____________ created the New York Sun in __________
Field experiments
Audience - visual - economic - political - gatekeepers
Preview Audiences
Benjamin Day 1833
30. This relaxed government restrictions on media ownership
Zoned editions
Telecommunications Act of 1996
Early Window
Limited Effects Model
31. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Comcast
Reinforcement Theory
Laggards
32. Set of values and shared beliefs
William Randolph Hearst
Culture
Pulitzer Prize
Limited Effects Model
33. Targeting niche audiences--easier to use selection theory
Zoned editions
Summer
Narrowcasting
Comcast
34. In social cognitive theory - the direct replication of an observed behavior
Imitation
Experiment
Diurnals
Gannett and McClatchy
35. Trying to buy NBC-Universal
Audience Generated Feedback
7 hours a day
Comcast
News Corp.
36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Publick Occurences
Primary Research
Dissonance Theory
Columnists
37. Theory that we only pick media that we will find gratifying
Beat Reporters
60% More violent
Uses and Gratification
Qualitative research
38. Suburban or regional versions of a metropolitan paper
Lab experiments
Reinforcement Theory
Primary Research
Zoned editions
39. The recent e-book battle on the Kindle is between these two...
Mainstreaming
Two Step Flow
Powerful Effects Model
Amazon and MacMillan Publishing
40. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
GE/NBC-Universal
Catharsis
Field experiments
41. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Narrowcasting
Dissident Press
TV watching
42. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Technological determinism
NY Times
J.D. Salinger
43. Recently announced that it would charge for frequent access to website (newspaper)
GE/NBC-Universal
Early Window
NY Times
Saturation Stage
44. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Federalist Papers
Thomas Edison 1877
Globalization
45. Journalists who use things like Twitter to get info out fast - but they are not professional
Cultivation Analysis
John Peter Zenger New York Weekly
Citizen Journalists
Diurnals
46. Receiver's response to message
Interpreter
Contagion effect
Hard news
Feedback
47. ___________ invented the printing press in __________
Jukebox
Catharsis
Zoned editions
Johannes Gutenberg 1456
48. Research that examines larger cultural effects
General Assignment Reporters (GAs)
5%
Critical research
Interpreter
49. Always greater then the rating number
Joseph Pulitzer
Laggards
Share Number
Zoned editions
50. Theory that we primarily use mass media to check what we already believe
Noise
Penny Press
Reinforcement Theory
Panel Study