Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scientific research






2. The ______ sends the message






3. The biggest owner of radio stations (Dixie Chick controversy)






4. The phonograph became the first __________ when Edison put a nickel slot on it






5. A concentration of media industries into an ever smaller number of companies






6. ___________ invented the printing press in __________






7. Owning several types of related businesses across the board






8. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






9. Awarded every April since 1917 for excellence






10. These papers are still doing good despite the rapid circulation of newspapers






11. Single company owns every aspect of business (i.e. production - distribution - etc)






12. aguerre and Niepce invented _________ in ____________






13. Has the most TV audience






14. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






15. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






16. Peeks in mid 20's






17. __________came up with the basic model of mass communication






18. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






19. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






20. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






21. This relaxed government restrictions on media ownership






22. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






23. Letters to the editor - non-scientific






24. Write on specific subject on particular schedule






25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






26. When one culture forces or pushes their culture on another






27. Receiver's response to message






28. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






29. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






30. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






31. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






32. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






33. Placing of stories around ads






34. Investigative journalists that exposed corruption






35. Selection Theory: selective about what you remember






36. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






37. Suburban or regional versions of a metropolitan paper






38. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






39. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






40. Peeks in mid 60's






41. Anything that interferes with or alters the message






42. Real-life setting - better - but more expensive






43. ____________ invented the phonograph in _________






44. Personal noise inserted and pushed in journalism






45. People that will buy news technologies first






46. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






47. _____________ invented the telegraph in ____________ ('What hath God wrought')






48. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






49. Getting information by word of mouth.






50. Recently announced that it would charge for frequent access to website (newspaper)