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Test your basic knowledge |
Mass Communications
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Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Communication
Telecommunications Act of 1996
Audience - visual - economic - political - gatekeepers
Citizen Kane 1941
2. A concentration of media industries into an ever smaller number of companies
Oligopoly
Sumner Redstone
Imitation
General Assignment Reporters (GAs)
3. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
The New York Times
Dissonance Theory
Product Placement
News Diffusion
4. A program that is more specialized to a specific demographic
Johannes Gutenberg 1456
Narrowcasting
GE/NBC-Universal
Economy
5. Research that examines larger cultural effects
Globalization
Primary Research
Early Window
Critical research
6. The phonograph became the first __________ when Edison put a nickel slot on it
Selective Perception
Diurnals
Jukebox
Muckrakers
7. Investigative journalists that exposed corruption
Oligopoly
Burning Tank Theory
Muckrakers
small town papers
8. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Gannett and McClatchy
Audience - visual - economic - political - gatekeepers
Clear Channel
Global village
9. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Marshal McLuhan
Product Placement
Blogs
10. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Contagion effect
Late Majority
Feedback
11. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Population
Time Warner
Limited Effects Model
Product Placement
12. Original research. Do it yourself
Horizontal monopoly
Primary Research
Still photography 1839
Comcast
13. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Media Originated Feedback
Two Step Flow
Yellow Journalism
14. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Muckrakers
Rating
small town papers
15. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
60% More violent
Burning Tank Theory
Limited Effects Model
16. Direct - immediate causes and effects research
Administrative research
Open-Ended questions
Lab experiments
Identification
17. Increasing the amount of advertising and mixing commercial and noncommercial media content
Stimulation theory
Preview Audiences
Hypercommercialism
Benjamin Harris 1690
18. Died recently - wrote The Catcher in the Rye
Audience Generated Feedback
The New York Sun
J.D. Salinger
Feedback
19. A powerful effects model using the analogy of firing something through society for a direct hit
Clear Channel
Dissident Press
Magic Bullet Theory
Alexander Graham Bell 1876
20. Write on specific subject on particular schedule
Field experiments
Columnists
Early Majority
Clear Channel
21. Average household has a TV set on...
Joseph Pulitzer
Vertical monopoly
7 hours a day
Narrowcasting
22. A proportion taken to represent the population
Late Majority
Sample
Time Warner
Hard news
23. The ______ is the receiver of the message
Decoder
Winter
Multi-Step Flow theory
Pulitzer Prize
24. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Wilbur Schramm
Zoned editions
Cultivation Analysis
25. A model stating that media can effect some people - but not others (not everyone)
Identification
Communication
Two Step Flow
Mixed Effects Model
26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Watergate Nixon
Peoplemeter
A. C. Nielson Co
Empirical research
27. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Time Warner
Communication
Wire Services
Conan O'Brian
28. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Integrated audience reach
TV watching
Viacom/CBS
Disney
29. The theory stating that war - being more visual - will get the most attention and headlines in the news
War
Agenda Setting
Catharsis theory
Burning Tank Theory
30. Owning several types of related businesses across the board
Burning Tank Theory
Rating
Horizontal monopoly
Convergence
31. These papers are still doing good despite the rapid circulation of newspapers
Soft news
Share
small town papers
5%
32. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Gatekeepers
Administrative research
Global village
33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Empirical research
Thomas Edison 1877
Population
34. A social science on human behavior
Publick Occurences
Payne Fund Studies 1929
Communication
Summer
35. Letters to the editor - non-scientific
Audience Generated Feedback
Imitation
Comcast
Gatekeepers
36. In social cognitive theory - the direct replication of an observed behavior
Globalization
Empirical research
Narrowcasting
Imitation
37. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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38. Viewing violence causes anti-social behavior among some children
Stimulation theory
Samuel Morse 1844
60% More violent
Radio usage
39. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Newspaper Hierarchy
Joseph Pulitzer
Multi-Step Flow theory
Field experiments
40. Universe. Entirety of what you are studying.
Population
Administrative research
Remington
Oligopoly
41. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Qualitative research
Panel Study
Powerful Effects Model
Two Step Flow
42. Personal noise inserted and pushed in journalism
Bias
Qualitative research
Early Majority
Share
43. _____________ invented the telegraph in ____________ ('What hath God wrought')
News Corp.
General Assignment Reporters (GAs)
Samuel Morse 1844
Imitation
44. Peeks in mid 60's
Media literacy
News Diffusion
Amazon and MacMillan Publishing
TV watching
45. Has the fewest TV viewers
Secondary research
War
General Assignment Reporters (GAs)
Summer
46. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Arbitron
Powerful Effects Model
William Randolph Hearst
Telegraph
47. Name of the guy Hearst send to Cuba
Beat Reporters
Remington
News Diffusion
The New York Times
48. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Yellow Journalism
Share
Movie usage
49. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Catharsis
Dissident Press
Penny Press
Identification
50. Does not establish causality. Covers what the majority thinks. All perception
Marshal McLuhan
War
Survey
Cultivation Analysis
Can you answer 50 questions in 15 minutes?
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