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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Viewing violence causes anti-social behavior among some children
GE/NBC-Universal
Critical research
Fact about the usage of the media
Stimulation theory
2. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Penny Press
Joint Operating Agreements (JOAs)
Media Originated Feedback
Burning Tank Theory
3. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
TV watching
NY Times
News Corp.
News Diffusion
4. Owning several types of related businesses across the board
Zoned editions
Mainstreaming
Horizontal monopoly
Catharsis theory
5. A concentration of media industries into an ever smaller number of companies
Oligopoly
The New York Sun
Remington
5%
6. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audimeter
Audience - visual - economic - political - gatekeepers
Orson Wells 1938
Communication
7. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Citizen Journalists
Fact about the usage of the media
Catharsis theory
Comcast
8. Set of values and shared beliefs
Orson Wells 1938
NY Times
Culture
Dissident Press
9. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Joint Operating Agreements (JOAs)
Conan O'Brian
Cultivation Analysis
Arbitron
10. Provide feedback for movies
Penny Press
Globalization
News Hole
Preview Audiences
11. Awarded every April since 1917 for excellence
Pulitzer Prize
Contagion effect
Cultivation Theory
Sumner Redstone
12. Theory that we primarily use mass media to check what we already believe
Watergate Nixon
Reinforcement Theory
Citizen Journalists
Early Window
13. Famous radio broadcast proving limited effects theories
A. C. Nielson Co
Viacom/CBS
War of the Worlds
Paul Lazarsfield
14. Records what the TV set was currently set on
Audimeter
The New York Times
General Assignment Reporters (GAs)
Sample
15. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Vertical monopoly
Penny Press
Fact about the usage of the media
16. Very sensationalistic journalism
5%
Yellow Journalism
Cultural Hegemony
Gatekeepers
17. In social cognitive theory - the direct replication of an observed behavior
Radio usage
Amazon and MacMillan Publishing
Alexander Graham Bell 1876
Imitation
18. These papers are still doing good despite the rapid circulation of newspapers
Dissident Press
Citizen Journalists
small town papers
Comcast
19. The ability to effectively and efficiently comprehend and use any form of mediated communication
cartoons
War
News Corp.
Media literacy
20. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Powerful Effects Model
Early Majority
Wire Services
Gannett and McClatchy
21. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Penny Press
Samuel Morse 1844
Two-Step Flow theory
Soft news
22. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Magic Bullet Theory
Communication
Vertical monopoly
23. The TV world is __________________ then the real world
Early Window
Qualitative research
60% More violent
Cable a' la Carte
24. When one culture forces or pushes their culture on another
Cultural Hegemony
News Corp.
Media Originated Feedback
Paul Lazarsfield
25. Selection Theory: selective about what you remember
Share
Beat Reporters
Selective Retention
Delay
26. Framework for our government
Print media usage
Beat Reporters
Federalist Papers
Horizontal monopoly
27. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Zoned editions
Wire Services
Two Step Flow
28. Targeting niche audiences--easier to use selection theory
Narrowcasting
Laggards
Jukebox
Rating
29. Research that examines larger cultural effects
Wilbur Schramm
Powerful Effects Model
Critical research
Paul Lazarsfield
30. The phonograph became the first __________ when Edison put a nickel slot on it
Selective Perception
Jukebox
Contagion effect
Multi-Step Flow theory
31. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Remington
Sumner Redstone
Population
32. Single company owns every aspect of business (i.e. production - distribution - etc)
Amazon and MacMillan Publishing
Media literacy
Vertical monopoly
Cultural Hegemony
33. A powerful effects model using the analogy of firing something through society for a direct hit
News Hole
TV
Magic Bullet Theory
Passive Peoplemeter
34. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Audience Generated Feedback
Disney
Samuel Morse 1844
35. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Samuel Morse 1844
Reinforcement Theory
Viacom/CBS
Remington
36. Always greater then the rating number
News Hole
Product Placement
Soft news
Share Number
37. ___________ published Publick Occurences in __________
3 hours a day
Benjamin Harris 1690
Communication
Sumner Redstone
38. Regularly updated online journals that comment on just about everything
Agenda-Setting Effect
Blogs
TV
Publick Occurences
39. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Benjamin Day 1833
Late Majority
William Randolph Hearst
Amazon and MacMillan Publishing
40. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Economy
A. C. Nielson Co
Agenda-Setting Effect
Empirical research
41. Media makes the world smaller (technology)--called _____________ ____________
Multi-Step Flow theory
Vertical monopoly
Horizontal monopoly
Global village
42. Peeks in mid 20's
Delay
Agenda Setting
Movie usage
Winter
43. Sole owner of News Corp.
Mainstreaming
Rupert Murdoch
Gannett and McClatchy
Powerful Effects Model
44. Research has already been done for you - you just collect it and put it into your paper
Burning Tank Theory
Secondary research
Joseph Pulitzer
Multi-Step Flow theory
45. One problem with Schramm's model: there is no longer any _______ in the message
Encoder
Telegraph
News Diffusion
Delay
46. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Thomas Edison 1877
Mainstreaming
5%
47. Scientific research
Soft news
Saturation Stage
Empirical research
Gannett and McClatchy
48. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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49. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Catharsis
Clear Channel
Dissonance Theory
Conan O'Brian
50. Increasing the amount of advertising and mixing commercial and noncommercial media content
John Peter Zenger New York Weekly
War
Hypercommercialism
Close-ended questions