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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _________ broadcasted War of the Worlds on Halloween _______.
War of the Worlds
Summer
Preview Audiences
Orson Wells 1938
2. A powerful effects model using the analogy of firing something through society for a direct hit
Diurnals
Magic Bullet Theory
Nellie Bly
Early Majority
3. A program that is more specialized to a specific demographic
Globalization
Survey
Audience Generated Feedback
Narrowcasting
4. Records what the TV set was currently set on
Reinforcement Theory
Globalization
Gatekeepers
Audimeter
5. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Cultivation Theory
Preview Audiences
GE/NBC-Universal
Citizen Journalists
6. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Early Majority
Pulitzer Prize
Passive Peoplemeter
7. _____________ created the New York Sun in __________
7 hours a day
Benjamin Day 1833
Citizen Journalists
The New York Times
8. ___________ published Publick Occurences in __________
Benjamin Harris 1690
The New York Sun
Decoder
Gatekeepers
9. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
War
Multi-Step Flow theory
Hard news
Contagion effect
10. Recently announced that it would charge for frequent access to website (newspaper)
Winter
Cultivation Theory
Reinforcement Theory
NY Times
11. Sensational stories that do not serve the democratic function of journalism
Benjamin Harris 1690
Primary Research
Marshal McLuhan
Soft news
12. Write on specific subject on particular schedule
Noise
Columnists
News Corp.
Comcast
13. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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14. 'The medium is the message'
Marshal McLuhan
Noise
Diurnals
Soft news
15. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Uses and Gratification
cartoons
Fact about the usage of the media
Desensitization
16. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Selective Retention
Cultivation Theory
Alternative Press
17. Around the World in 72 days--stunt journalist
Amazon and MacMillan Publishing
Nellie Bly
Summer
Open-Ended questions
18. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Diurnals
Survey
Radio usage
Catharsis theory
19. Always greater then the rating number
Clear Channel
Share Number
GE/NBC-Universal
Delay
20. _____________ invented the telephone in _____________
News Diffusion
Two Step Flow
Alexander Graham Bell 1876
GE/NBC-Universal
21. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Limited Effects Model
Peoplemeter
Economy
22. Second biggest attention topic in news
Citizen Kane 1941
Cultivation Theory
Economy
Payne Fund Studies 1929
23. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Joint Operating Agreements (JOAs)
Media literacy
News Corp.
24. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Benjamin Day 1833
Hard news
Newsreel
25. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Viacom/CBS
Federalist Papers
Hard news
26. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Diurnals
Joint Operating Agreements (JOAs)
Desensitization
27. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Interpreter
Uses and Gratification
News Diffusion
28. Targeting niche audiences--easier to use selection theory
Limited Effects Model
Narrowcasting
Reinforcement Theory
Fact about the usage of the media
29. People that will buy news technologies first
Innovators/Early Adaptors
Wilbur Schramm
Conan O'Brian
Still photography 1839
30. Placing of stories around ads
Fact about the usage of the media
News Hole
Oligopoly
Citizen Journalists
31. Sole owner of Viacom/CBS
Content Analysis
Orson Wells 1938
Sumner Redstone
Conan O'Brian
32. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Desensitization
Radio usage
Empirical research
33. Television's ability to move people toward a common understanding of how things are
Alternative Press
Multi-Step Flow theory
Mainstreaming
Bias
34. Stragglers to buying technology
Zoned editions
Penny Press
Payne Fund Studies 1929
Late Majority
35. Provide feedback for movies
Print media usage
Preview Audiences
Nellie Bly
Joseph Pulitzer
36. Died recently - wrote The Catcher in the Rye
Imitation
Jukebox
J.D. Salinger
7 hours a day
37. A model stating that media can effect some people - but not others (not everyone)
Agenda-Setting Effect
News Corp.
Late Majority
Mixed Effects Model
38. Theory that there are multiple opinion leaders that shaper our viewpoints
Open-Ended questions
Early Majority
Multi-Step Flow theory
Close-ended questions
39. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Paul Lazarsfield
NY Times
News Hole
Share
40. The opinion stage to observable research
TV watching
Share Number
Empirical research
Columnists
41. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Winter
Publick Occurences
Powerful Effects Model
42. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Benjamin Day 1833
Jukebox
The New York Sun
43. Research has already been done for you - you just collect it and put it into your paper
The New York Times
Hard news
Secondary research
Communication
44. Direct - immediate causes and effects research
The New York Sun
Experiment
Administrative research
Publick Occurences
45. ____________ invented the phonograph in _________
small town papers
Clear Channel
Federalist Papers
Thomas Edison 1877
46. True frontrunners of our daily newspaper (local news on news sheets
Fact about the usage of the media
Clear Channel
Diurnals
Joseph Pulitzer
47. Peeks mid 50's
Audimeter
The New York Times
Print media usage
The New York Sun
48. A model stating that media has a very direct and universal impact (effect)
Agenda Setting
Experiment
Powerful Effects Model
Arbitron
49. One problem with Schramm's model: there is no longer any _______ in the message
Field experiments
Johannes Gutenberg 1456
Delay
Clear Channel
50. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Saturation Stage
Gatekeepers
Economy
Agenda Setting