Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ created the New York Sun in __________






2. Selection Theory: only expose ourselves to those that we will agree with already






3. The recent e-book battle on the Kindle is between these two...






4. Regularly updated online journals that comment on just about everything






5. Universe. Entirety of what you are studying.






6. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






7. Viewing violence causes anti-social behavior among some children






8. Artificial setting - easier and less expensive - but not as accurate in results






9. Theory stating that media defines the world for us (over-arching theory)






10. _________ broadcasted War of the Worlds on Halloween _______.






11. Has the fewest TV viewers






12. People that will buy news technologies first






13. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






14. This invention - used in war - helped to construct the 'inverted pyramid' structure






15. True frontrunners of our daily newspaper (local news on news sheets






16. A model stating that effects are limited by individual differences and other factors






17. Research that examines larger cultural effects






18. The biggest owner of radio stations (Dixie Chick controversy)






19. The ______ is the source in which the message passes through (example: book - TV channel)






20. Where old and new media collide--media across multiple platforms






21. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






22. Peeks in late teens






23. Has the most TV audience






24. Part of a survey. More then just a one word answer needed. No yes or no questions






25. The theory stating that war - being more visual - will get the most attention and headlines in the news






26. Always greater then the rating number






27. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






28. These papers are still doing good despite the rapid circulation of newspapers






29. Increasing the amount of advertising and mixing commercial and noncommercial media content






30. Sole owner of Viacom/CBS






31. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






32. Entry-level job - don't know what you will write






33. Personal noise inserted and pushed in journalism






34. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






35. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






36. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






37. Targeting niche audiences--easier to use selection theory






38. Selection Theory: selective about what you remember






39. Write on specific subject on particular schedule






40. ___________ published Publick Occurences in __________






41. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






42. A social science on human behavior






43. A concentration of media industries into an ever smaller number of companies






44. _____________ invented the telegraph in ____________ ('What hath God wrought')






45. Sole owner of News Corp.






46. The opinion stage to observable research






47. The Nation's largest metropolitan daily






48. aguerre and Niepce invented _________ in ____________






49. Peeks mid 50's






50. Journalists who use things like Twitter to get info out fast - but they are not professional