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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Universe. Entirety of what you are studying.
Conan O'Brian
Powerful Effects Model
Late Majority
Population
2. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Dissident Press
Identification
Blogs
3. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Telegraph
Early Majority
Imitation
Contagion effect
4. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Primary Research
Reinforcement Theory
Saturation Stage
Bias
5. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Innovators/Early Adaptors
Joint Operating Agreements (JOAs)
Audience - visual - economic - political - gatekeepers
6. Receiver's response to message
Newsreel
7 hours a day
Feedback
Paul Lazarsfield
7. The biggest owner of radio stations (Dixie Chick controversy)
Uses and Gratification
Clear Channel
Muckrakers
3 hours a day
8. The ______ sends the message
Wilbur Schramm
Encoder
Benjamin Day 1833
Lab experiments
9. ____________ invented the phonograph in _________
Mixed Effects Model
Zoned editions
Thomas Edison 1877
Desensitization
10. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Selective Retention
GE/NBC-Universal
Gatekeepers
Identification
11. Personal noise inserted and pushed in journalism
Watergate Nixon
Bias
Oligopoly
Identification
12. Average household has a TV set on...
Communication
7 hours a day
Watergate Nixon
Survey
13. Very sensationalistic journalism
Print media usage
Yellow Journalism
Joint Operating Agreements (JOAs)
Zoned editions
14. A model stating that effects are limited by individual differences and other factors
Empirical research
Limited Effects Model
Two-Step Flow theory
Economy
15. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Citizen Kane 1941
Population
Print media usage
Audience - visual - economic - political - gatekeepers
16. Famous radio broadcast proving limited effects theories
Desensitization
War of the Worlds
Decoder
Wilbur Schramm
17. ___________ invented the printing press in __________
Horizontal monopoly
Audimeter
Winter
Johannes Gutenberg 1456
18. A social science on human behavior
Laggards
Multi-Step Flow theory
Communication
Newsreel
19. The TV world is __________________ then the real world
Desensitization
60% More violent
Share Number
Delay
20. Set of values and shared beliefs
Citizen Kane 1941
Culture
Experiment
Global village
21. Ownership of media companies by multinational corporations
Globalization
Administrative research
Rating
Disney
22. Journalists who use things like Twitter to get info out fast - but they are not professional
Saturation Stage
Citizen Journalists
Encoder
Arbitron
23. Viewing violence causes anti-social behavior among some children
Two-Step Flow theory
Stimulation theory
Payne Fund Studies 1929
Still photography 1839
24. A program that is more specialized to a specific demographic
Narrowcasting
Critical research
Paul Lazarsfield
Secondary research
25. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Two-Step Flow theory
Alternative Press
Identification
TV
26. A proportion taken to represent the population
Two-Step Flow theory
Hypercommercialism
Sample
Albert Bandura
27. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Benjamin Harris 1690
Population
Paul Lazarsfield
28. The recent e-book battle on the Kindle is between these two...
Disney
Alexander Graham Bell 1876
Burning Tank Theory
Amazon and MacMillan Publishing
29. People that continue to hold out on technologies
Noise
Laggards
Gannett and McClatchy
Telegraph
30. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Cultural Hegemony
Field experiments
Catharsis theory
Time Warner
31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Dissident Press
Early Window
Encoder
Cultivation Theory
32. _________ broadcasted War of the Worlds on Halloween _______.
Culture
Orson Wells 1938
William Randolph Hearst
Hypercommercialism
33. The opinion stage to observable research
Albert Bandura
Population
Hard news
Empirical research
34. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Critical research
Limited Effects Model
Viacom/CBS
Disney
35. Peeks mid 50's
Panel Study
Print media usage
Narrowcasting
Jukebox
36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Gannett and McClatchy
Population
News Corp.
The New York Times
37. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Population
Dissident Press
Critical research
38. Story order emphasis that eventually shapes our world views and values of importance
Communication
TV
Zoned editions
Agenda Setting
39. Peeks in mid 60's
Cultural Hegemony
TV watching
Reinforcement Theory
Cultivation Theory
40. Entry-level job - don't know what you will write
Sumner Redstone
Administrative research
General Assignment Reporters (GAs)
The New York Times
41. Sole owner of News Corp.
Share
Rupert Murdoch
Experiment
Secondary research
42. Age correlates with each medium
Muckrakers
cartoons
Fact about the usage of the media
Cultivation Analysis
43. Investigative journalists that exposed corruption
3 hours a day
William Randolph Hearst
Muckrakers
Decoder
44. Research that examines larger cultural effects
Uses and Gratification
Economy
Globalization
Critical research
45. The first major daily
Benjamin Day 1833
The New York Sun
Audience Generated Feedback
Summer
46. __________came up with the basic model of mass communication
Preview Audiences
Wilbur Schramm
NY Times
Catharsis
47. Stragglers to buying technology
Audimeter
Powerful Effects Model
Burning Tank Theory
Late Majority
48. _________ was tried for libel against the British in his newspaper ___________
Global village
Newsreel
Preview Audiences
John Peter Zenger New York Weekly
49. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Secondary research
7 hours a day
Citizen Journalists
GE/NBC-Universal
50. People that will buy news technologies first
Print media usage
Innovators/Early Adaptors
General Assignment Reporters (GAs)
Hypercommercialism