Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.






2. One problem with Schramm's model: there is no longer any _______ in the message






3. Research that examines larger cultural effects






4. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






5. Second biggest attention topic in news






6. Receiver's response to message






7. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






8. Name of the guy Hearst send to Cuba






9. Story order emphasis that eventually shapes our world views and values of importance






10. Scientific research






11. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






12. Does not establish causality. Covers what the majority thinks. All perception






13. Research has already been done for you - you just collect it and put it into your paper






14. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






15. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






16. The TV world is __________________ then the real world






17. A proportion taken to represent the population






18. Targeting niche audiences--easier to use selection theory






19. A social science on human behavior






20. Publisher - THE Editor - other editors - designers - reporters






21. Selection Theory: only expose ourselves to those that we will agree with already






22. Has the most TV audience






23. _____________ invented the telegraph in ____________ ('What hath God wrought')






24. The phonograph became the first __________ when Edison put a nickel slot on it






25. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






26. This relaxed government restrictions on media ownership






27. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






28. This host demonstrated cultural imperialism in campaigning for the Finland President

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29. If the media covers terrorist attacks - it leads to more terrorist attacks






30. First American Newspaper






31. The biggest owner of radio stations (Dixie Chick controversy)






32. Theory that there are multiple opinion leaders that shaper our viewpoints






33. Around the World in 72 days--stunt journalist






34. Father of Social Science Research






35. Records what the TV set was currently set on






36. Famous radio broadcast proving limited effects theories






37. Journalists who use things like Twitter to get info out fast - but they are not professional






38. Technology changes how we live






39. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






40. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






41. __________came up with the basic model of mass communication






42. Increasing the amount of advertising and mixing commercial and noncommercial media content






43. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






44. Selection Theory: selective about what we ACTUALLY listen to






45. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






46. The theory stating that war - being more visual - will get the most attention and headlines in the news






47. The first major daily






48. Television's ability to move people toward a common understanding of how things are






49. The opinion stage to observable research






50. Peeks in late teens