Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Died recently - wrote The Catcher in the Rye






2. Targeting niche audiences--easier to use selection theory






3. aguerre and Niepce invented _________ in ____________






4. People that will buy news technologies first






5. 'The medium is the message'






6. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






7. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






8. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






9. This cheap newsprint created larger readership






10. Suburban or regional versions of a metropolitan paper






11. Artificial setting - easier and less expensive - but not as accurate in results






12. Viewing violence causes anti-social behavior among some children






13. Ownership of media companies by multinational corporations






14. __________came up with the basic model of mass communication






15. Selection Theory: selective about what you remember






16. A powerful effects model using the analogy of firing something through society for a direct hit






17. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






18. True frontrunners of our daily newspaper (local news on news sheets






19. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






20. _____________ invented the telephone in _____________






21. Selection Theory: selective about what we ACTUALLY listen to






22. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






23. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






24. Is more credible seeming then newspapers (2 to 1 ratio)






25. Television's ability to move people toward a common understanding of how things are






26. Direct - immediate causes and effects research






27. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






28. Selection Theory: only expose ourselves to those that we will agree with already






29. Getting information by word of mouth.






30. Investigative journalists that exposed corruption






31. A model stating that effects are limited by individual differences and other factors






32. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






33. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






34. Peeks in mid 20's






35. Stragglers to buying technology






36. Theory that there are multiple opinion leaders that shaper our viewpoints






37. Letters to the editor - non-scientific






38. Collection of data that can be characterized and counted in a way. Type of empirical research






39. Recently announced that it would charge for frequent access to website (newspaper)






40. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






41. This relaxed government restrictions on media ownership






42. These papers are still doing good despite the rapid circulation of newspapers






43. Does not establish causality. Covers what the majority thinks. All perception






44. Research that examines larger cultural effects






45. Intellectual questioning about culture and its effect--leads to cultural theory






46. People that continue to hold out on technologies






47. The percentage of the entire population in that media market






48. Provide feedback for movies






49. Trying to buy NBC-Universal






50. Anything that interferes with or alters the message