Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that we only pick media that we will find gratifying






2. _________ was tried for libel against the British in his newspaper ___________






3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






4. Intellectual questioning about culture and its effect--leads to cultural theory






5. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






6. Has the most TV audience






7. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






8. A social science on human behavior






9. The opinion stage to observable research






10. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






11. Publisher - THE Editor - other editors - designers - reporters






12. Letters to the editor - non-scientific






13. Selection Theory: only expose ourselves to those that we will agree with already






14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






15. Died recently - wrote The Catcher in the Rye






16. The recent e-book battle on the Kindle is between these two...






17. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






18. Technology changes how we live






19. aguerre and Niepce invented _________ in ____________






20. Records what the TV set was currently set on






21. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






22. Famous radio broadcast proving limited effects theories






23. Collection of data that can be characterized and counted in a way. Type of empirical research






24. True frontrunners of our daily newspaper (local news on news sheets






25. The biggest owner of radio stations (Dixie Chick controversy)






26. Entry-level job - don't know what you will write






27. Direct - immediate causes and effects research






28. Anything that interferes with or alters the message






29. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






30. Sensational stories that do not serve the democratic function of journalism






31. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






32. The Nation's largest metropolitan daily






33. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






34. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






35. When one culture forces or pushes their culture on another






36. Getting information by word of mouth.






37. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






38. Free - alternative weeklies with a local and political orientation






39. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






40. The first major daily






41. Writes on a particular area of interest (crime - sports - etc)






42. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






43. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






44. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






45. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






46. These papers are still doing good despite the rapid circulation of newspapers






47. Provide feedback for movies






48. Selection Theory: selective about what you remember






49. This cheap newsprint created larger readership






50. Father of Social Science Research