Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






2. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






3. 'The medium is the message'






4. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






5. Research that examines larger cultural effects






6. This invention - used in war - helped to construct the 'inverted pyramid' structure






7. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






8. Father of Social Science Research






9. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






10. Theory that there are multiple opinion leaders that shaper our viewpoints






11. ___________ invented the printing press in __________






12. Getting information by word of mouth.






13. These papers are still doing good despite the rapid circulation of newspapers






14. Peeks mid 50's






15. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






16. Selection Theory: only expose ourselves to those that we will agree with already






17. The opinion stage to observable research






18. Personal noise inserted and pushed in journalism






19. The Nation's largest metropolitan daily






20. Stragglers to buying technology






21. Journalists who use things like Twitter to get info out fast - but they are not professional






22. Targeting niche audiences--easier to use selection theory






23. _____________ invented the telegraph in ____________ ('What hath God wrought')






24. Peeks in mid 20's






25. The biggest owner of radio stations (Dixie Chick controversy)






26. The ______ sends the message






27. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






28. A model stating that effects are limited by individual differences and other factors






29. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






30. Scientific research






31. Margin of error in polls






32. Receiver's response to message






33. Single company owns every aspect of business (i.e. production - distribution - etc)






34. Sensational stories that do not serve the democratic function of journalism






35. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






36. Sole owner of Viacom/CBS






37. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






38. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






39. Is more credible seeming then newspapers (2 to 1 ratio)






40. _________ was tried for libel against the British in his newspaper ___________






41. Selection Theory: selective about what we ACTUALLY listen to






42. Theory stating that media defines the world for us (over-arching theory)






43. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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44. aguerre and Niepce invented _________ in ____________






45. Original research. Do it yourself






46. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






47. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






48. Investigative journalists that exposed corruption






49. A program that is more specialized to a specific demographic






50. Publisher - THE Editor - other editors - designers - reporters