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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ sends the message
Selective Retention
Primary Research
Encoder
Arbitron
2. The biggest owner of radio stations (Dixie Chick controversy)
Innovators/Early Adaptors
NY Times
Clear Channel
Peoplemeter
3. Age correlates with each medium
Fact about the usage of the media
Conan O'Brian
Telegraph
Zoned editions
4. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Summer
Early Majority
Joint Operating Agreements (JOAs)
Watergate Nixon
5. Has the fewest TV viewers
Summer
Selective exposure
Blogs
Two Step Flow
6. aguerre and Niepce invented _________ in ____________
Johannes Gutenberg 1456
Jukebox
Still photography 1839
Orson Wells 1938
7. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Economy
Uses and Gratification
John Peter Zenger New York Weekly
Payne Fund Studies 1929
8. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Population
The New York Sun
Sumner Redstone
Peoplemeter
9. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Paul Lazarsfield
Global village
Sumner Redstone
Hard news
10. Collection of data that can be characterized and counted in a way. Type of empirical research
NY Times
Interpreter
Population
Content Analysis
11. A model stating that effects are limited by individual differences and other factors
Summer
Publick Occurences
Limited Effects Model
A. C. Nielson Co
12. Placing of stories around ads
Mainstreaming
Cultivation Analysis
Orson Wells 1938
News Hole
13. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Sample
Alternative Press
Disney
14. Personal noise inserted and pushed in journalism
Media Originated Feedback
Content Analysis
Narrowcasting
Bias
15. People that continue to hold out on technologies
Laggards
Noise
Conan O'Brian
Encoder
16. Getting information by word of mouth.
Desensitization
Penny Press
Two Step Flow
News Corp.
17. Viewing violence causes anti-social behavior among some children
5%
Comcast
Stimulation theory
Watergate Nixon
18. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
The New York Times
Passive Peoplemeter
Muckrakers
60% More violent
19. Owning several types of related businesses across the board
Wilbur Schramm
Horizontal monopoly
General Assignment Reporters (GAs)
Bias
20. This invention - used in war - helped to construct the 'inverted pyramid' structure
Wilbur Schramm
Telegraph
Mixed Effects Model
Close-ended questions
21. Media makes the world smaller (technology)--called _____________ ____________
Disney
Pulitzer Prize
Global village
Reinforcement Theory
22. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Global village
Watergate Nixon
Fact about the usage of the media
A. C. Nielson Co
23. Selection Theory: selective about what you remember
Share Number
Selective Retention
Two-Step Flow theory
Amazon and MacMillan Publishing
24. Name of the guy Hearst send to Cuba
Sumner Redstone
Newsreel
Remington
Newspaper Hierarchy
25. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Imitation
Columnists
Early Window
Product Placement
26. Is more credible seeming then newspapers (2 to 1 ratio)
Media Originated Feedback
TV
Preview Audiences
Selective exposure
27. Technology changes how we live
Technological determinism
Alexander Graham Bell 1876
Lab experiments
Penny Press
28. Entry-level job - don't know what you will write
Payne Fund Studies 1929
General Assignment Reporters (GAs)
5%
Share
29. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Audimeter
Mixed Effects Model
Beat Reporters
Saturation Stage
30. The phonograph became the first __________ when Edison put a nickel slot on it
Telecommunications Act of 1996
Jukebox
Two-Step Flow theory
Close-ended questions
31. Ownership of media companies by multinational corporations
Sumner Redstone
Globalization
Communication
Contagion effect
32. Research that examines larger cultural effects
Administrative research
Imitation
Arbitron
Critical research
33. Writes on a particular area of interest (crime - sports - etc)
Hard news
Beat Reporters
Peoplemeter
Media literacy
34. Scientific research
Joseph Pulitzer
Empirical research
Population
Share Number
35. Single company owns every aspect of business (i.e. production - distribution - etc)
Empirical research
Imitation
Vertical monopoly
Open-Ended questions
36. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Disney
Qualitative research
Muckrakers
37. _____________ invented the telegraph in ____________ ('What hath God wrought')
Administrative research
Time Warner
Samuel Morse 1844
Identification
38. Part of a survey. More then just a one word answer needed. No yes or no questions
Selective Retention
Open-Ended questions
Field experiments
Muckrakers
39. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Summer
John Peter Zenger New York Weekly
Arbitron
Interpreter
40. Sole owner of News Corp.
Qualitative research
Oligopoly
Rupert Murdoch
Citizen Journalists
41. Theory that watching mediated violence reduces people's inclination to behave aggressively
Hypercommercialism
Catharsis
Marshal McLuhan
Limited Effects Model
42. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Columnists
Marshal McLuhan
Soft news
43. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
GE/NBC-Universal
Encoder
Blogs
News Corp.
44. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Secondary research
Communication
Close-ended questions
Catharsis theory
45. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Cultural Hegemony
Cultivation Analysis
Hard news
Citizen Kane 1941
46. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Columnists
Nellie Bly
Two-Step Flow theory
TV watching
47. Publisher - THE Editor - other editors - designers - reporters
Primary Research
Diurnals
Newspaper Hierarchy
Noise
48. Anything that interferes with or alters the message
Paul Lazarsfield
Noise
Columnists
Content Analysis
49. Write on specific subject on particular schedule
Diurnals
Columnists
Administrative research
Saturation Stage
50. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Publick Occurences
Mixed Effects Model
Powerful Effects Model
Integrated audience reach