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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. NBC is believed to have noise for _______ because it is owned by GE
War
Laggards
J.D. Salinger
small town papers
2. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Desensitization
Catharsis theory
Time Warner
Close-ended questions
3. Does not establish causality. Covers what the majority thinks. All perception
Cultural Hegemony
Survey
Decoder
Zoned editions
4. A model stating that media has a very direct and universal impact (effect)
Winter
Powerful Effects Model
Fact about the usage of the media
General Assignment Reporters (GAs)
5. The biggest owner of radio stations (Dixie Chick controversy)
Marshal McLuhan
Clear Channel
Encoder
Identification
6. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Benjamin Harris 1690
Cable a' la Carte
Alternative Press
7. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Preview Audiences
Saturation Stage
Media Originated Feedback
Innovators/Early Adaptors
8. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Viacom/CBS
Diurnals
Citizen Journalists
9. _____________ invented the telephone in _____________
Survey
Alexander Graham Bell 1876
Uses and Gratification
Saturation Stage
10. Artificial setting - easier and less expensive - but not as accurate in results
TV watching
Cultivation Theory
Clear Channel
Lab experiments
11. Real-life setting - better - but more expensive
Field experiments
Pulitzer Prize
Radio usage
Sample
12. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Saturation Stage
Alexander Graham Bell 1876
cartoons
Identification
13. Peeks mid 50's
Catharsis theory
Penny Press
Print media usage
Agenda-Setting Effect
14. If the media covers terrorist attacks - it leads to more terrorist attacks
Communication
Columnists
Early Window
Contagion effect
15. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Secondary research
Arbitron
small town papers
16. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Noise
Vertical monopoly
Winter
17. Records what the TV set was currently set on
Stimulation theory
Content Analysis
Johannes Gutenberg 1456
Audimeter
18. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Telecommunications Act of 1996
Media Originated Feedback
Arbitron
Field experiments
19. Story order emphasis that eventually shapes our world views and values of importance
Sumner Redstone
Horizontal monopoly
Agenda Setting
Arbitron
20. Age correlates with each medium
Hard news
Fact about the usage of the media
Selective Perception
Cultivation Theory
21. Theory stating that media defines the world for us (over-arching theory)
Vertical monopoly
Penny Press
Cultivation Theory
Marshal McLuhan
22. This cheap newsprint created larger readership
Penny Press
Albert Bandura
Wilbur Schramm
Fact about the usage of the media
23. When one culture forces or pushes their culture on another
Media literacy
Cultural Hegemony
Qualitative research
Comcast
24. Name of the guy Hearst send to Cuba
Albert Bandura
Innovators/Early Adaptors
Remington
Conan O'Brian
25. _____________ invented the telegraph in ____________ ('What hath God wrought')
Disney
Samuel Morse 1844
Audience Generated Feedback
J.D. Salinger
26. Famous radio broadcast proving limited effects theories
Empirical research
War of the Worlds
Arbitron
cartoons
27. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Secondary research
Integrated audience reach
Oligopoly
Panel Study
28. Average American spends _________________________ listening to the radio
Cultivation Analysis
3 hours a day
Columnists
Bias
29. Anything that interferes with or alters the message
News Corp.
3 hours a day
Noise
Catharsis
30. Scientific research
Fact about the usage of the media
Orson Wells 1938
Empirical research
Yellow Journalism
31. Stragglers to buying technology
Late Majority
Convergence
Conan O'Brian
Share
32. A social science on human behavior
Blogs
Comcast
Media literacy
Communication
33. The TV world is __________________ then the real world
Secondary research
Telegraph
60% More violent
Samuel Morse 1844
34. Publisher - THE Editor - other editors - designers - reporters
TV watching
Empirical research
Sumner Redstone
Newspaper Hierarchy
35. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Administrative research
Viacom/CBS
Passive Peoplemeter
Global village
36. _____________ created the New York Sun in __________
Media literacy
Critical research
Benjamin Day 1833
Narrowcasting
37. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Joint Operating Agreements (JOAs)
3 hours a day
Payne Fund Studies 1929
38. Suburban or regional versions of a metropolitan paper
Zoned editions
Uses and Gratification
Audience - visual - economic - political - gatekeepers
Alternative Press
39. Intellectual questioning about culture and its effect--leads to cultural theory
Administrative research
Qualitative research
Gannett and McClatchy
Globalization
40. Has the most TV audience
Penny Press
Empirical research
Winter
Media literacy
41. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Penny Press
Global village
Saturation Stage
42. A program that is more specialized to a specific demographic
Narrowcasting
60% More violent
TV watching
Population
43. Very sensationalistic journalism
Gatekeepers
Dissident Press
Yellow Journalism
J.D. Salinger
44. Research that examines larger cultural effects
General Assignment Reporters (GAs)
Cultivation Theory
Newsreel
Critical research
45. Media makes the world smaller (technology)--called _____________ ____________
Multi-Step Flow theory
News Diffusion
Global village
Dissonance Theory
46. Awarded every April since 1917 for excellence
Limited Effects Model
Pulitzer Prize
Powerful Effects Model
Noise
47. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Share Number
Powerful Effects Model
Cultivation Analysis
Contagion effect
48. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Radio usage
Time Warner
News Diffusion
Selective Perception
49. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Cultivation Theory
Cultural Hegemony
Alternative Press
50. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Catharsis theory
Movie usage
GE/NBC-Universal
Orson Wells 1938