Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what we ACTUALLY listen to






2. The Nation's largest metropolitan daily






3. This host demonstrated cultural imperialism in campaigning for the Finland President

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4. Real-life setting - better - but more expensive






5. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






6. Letters to the editor - non-scientific






7. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






8. Research has already been done for you - you just collect it and put it into your paper






9. True frontrunners of our daily newspaper (local news on news sheets






10. aguerre and Niepce invented _________ in ____________






11. Media makes the world smaller (technology)--called _____________ ____________






12. This cheap newsprint created larger readership






13. Direct - immediate causes and effects research






14. Average American spends _________________________ listening to the radio






15. Died recently - wrote The Catcher in the Rye






16. A model stating that media can effect some people - but not others (not everyone)






17. Margin of error in polls






18. Technology changes how we live






19. Intellectual questioning about culture and its effect--leads to cultural theory






20. This relaxed government restrictions on media ownership






21. ___________ invented the printing press in __________






22. Set of values and shared beliefs






23. Research that examines larger cultural effects






24. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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25. In social cognitive theory - the direct replication of an observed behavior






26. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






27. Increasing the amount of advertising and mixing commercial and noncommercial media content






28. Does not establish causality. Covers what the majority thinks. All perception






29. Framework for our government






30. _________ broadcasted War of the Worlds on Halloween _______.






31. People that continue to hold out on technologies






32. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






33. Is more credible seeming then newspapers (2 to 1 ratio)






34. Around the World in 72 days--stunt journalist






35. Receiver's response to message






36. The ______ is the receiver of the message






37. Publisher - THE Editor - other editors - designers - reporters






38. Personal noise inserted and pushed in journalism






39. One problem with Schramm's model: there is no longer any _______ in the message






40. Part of a survey. More then just a one word answer needed. No yes or no questions






41. ___________ published Publick Occurences in __________






42. Sole owner of Viacom/CBS






43. The ______ is the source in which the message passes through (example: book - TV channel)






44. The ability to effectively and efficiently comprehend and use any form of mediated communication






45. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






46. Peeks in mid 60's






47. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






48. Journalists who use things like Twitter to get info out fast - but they are not professional






49. Anything that interferes with or alters the message






50. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see