Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks mid 50's






2. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






3. This relaxed government restrictions on media ownership






4. Letters to the editor - non-scientific






5. A powerful effects model using the analogy of firing something through society for a direct hit






6. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






7. Real-life setting - better - but more expensive






8. Recently announced that it would charge for frequent access to website (newspaper)






9. The ability to effectively and efficiently comprehend and use any form of mediated communication






10. The ______ sends the message






11. Media makes the world smaller (technology)--called _____________ ____________






12. Has the most TV audience






13. Theory that we primarily use mass media to check what we already believe






14. aguerre and Niepce invented _________ in ____________






15. A social science on human behavior






16. Free - alternative weeklies with a local and political orientation






17. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






18. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






19. A concentration of media industries into an ever smaller number of companies






20. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






21. Provide feedback for movies






22. True frontrunners of our daily newspaper (local news on news sheets






23. Margin of error in polls






24. Suburban or regional versions of a metropolitan paper






25. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






26. _________ was tried for libel against the British in his newspaper ___________






27. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






28. Anything that interferes with or alters the message






29. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






30. Where old and new media collide--media across multiple platforms






31. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






32. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


33. Write on specific subject on particular schedule






34. Peeks in mid 20's






35. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






36. The opinion stage to observable research






37. _____________ created the New York Sun in __________






38. _________ broadcasted War of the Worlds on Halloween _______.






39. Intellectual questioning about culture and its effect--leads to cultural theory






40. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






41. Story order emphasis that eventually shapes our world views and values of importance






42. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






43. Artificial setting - easier and less expensive - but not as accurate in results






44. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






45. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






46. Single company owns every aspect of business (i.e. production - distribution - etc)






47. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






48. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






49. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






50. People that will buy news technologies first







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests