Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






2. Suburban or regional versions of a metropolitan paper






3. Single company owns every aspect of business (i.e. production - distribution - etc)






4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






5. Theory that we only pick media that we will find gratifying






6. Technology changes how we live






7. _____________ invented the telephone in _____________






8. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






9. These papers are still doing good despite the rapid circulation of newspapers






10. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






11. Theory that we primarily use mass media to check what we already believe






12. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






13. The biggest owner of radio stations (Dixie Chick controversy)






14. Receiver's response to message






15. Media makes the world smaller (technology)--called _____________ ____________






16. Very sensationalistic journalism






17. True frontrunners of our daily newspaper (local news on news sheets






18. This cheap newsprint created larger readership






19. Theory stating that media defines the world for us (over-arching theory)






20. The first major daily






21. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






22. Always greater then the rating number






23. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






24. Famous radio broadcast proving limited effects theories






25. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






26. The ______ sends the message






27. The phonograph became the first __________ when Edison put a nickel slot on it






28. Peeks in late teens






29. Peeks in mid 20's






30. When one culture forces or pushes their culture on another






31. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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32. Average household has a TV set on...






33. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






34. Write on specific subject on particular schedule






35. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






36. The TV world is __________________ then the real world






37. Research that examines larger cultural effects






38. Universe. Entirety of what you are studying.






39. ___________ invented the printing press in __________






40. A model stating that media can effect some people - but not others (not everyone)






41. Television's ability to move people toward a common understanding of how things are






42. Collection of data that can be characterized and counted in a way. Type of empirical research






43. A social science on human behavior






44. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






45. _________ broadcasted War of the Worlds on Halloween _______.






46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






47. Awarded every April since 1917 for excellence






48. The ______ is the source in which the message passes through (example: book - TV channel)






49. A concentration of media industries into an ever smaller number of companies






50. If the media covers terrorist attacks - it leads to more terrorist attacks