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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Single company owns every aspect of business (i.e. production - distribution - etc)






2. ___________ published Publick Occurences in __________






3. The ______ is the source in which the message passes through (example: book - TV channel)






4. A program that is more specialized to a specific demographic






5. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






6. Journalists who use things like Twitter to get info out fast - but they are not professional






7. This invention - used in war - helped to construct the 'inverted pyramid' structure






8. Is more credible seeming then newspapers (2 to 1 ratio)






9. ___________ invented the printing press in __________






10. _________ was tried for libel against the British in his newspaper ___________






11. Receiver's response to message






12. Peeks in mid 60's






13. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






14. A powerful effects model using the analogy of firing something through society for a direct hit






15. Regularly updated online journals that comment on just about everything






16. Theory that we only pick media that we will find gratifying






17. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






18. The ______ is the receiver of the message






19. Records what the TV set was currently set on






20. Awarded every April since 1917 for excellence






21. In social cognitive theory - the direct replication of an observed behavior






22. Stragglers to buying technology






23. Suburban or regional versions of a metropolitan paper






24. Free - alternative weeklies with a local and political orientation






25. Sole owner of News Corp.






26. ____________ invented the phonograph in _________






27. Ownership of media companies by multinational corporations






28. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






29. The percentage of the entire population in that media market






30. Famous radio broadcast proving limited effects theories






31. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






32. The Nation's largest metropolitan daily






33. A model stating that media has a very direct and universal impact (effect)






34. NBC is believed to have noise for _______ because it is owned by GE






35. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






36. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






37. Around the World in 72 days--stunt journalist






38. The first major daily






39. Very sensationalistic journalism






40. Selection Theory: selective about what you remember






41. The biggest owner of radio stations (Dixie Chick controversy)






42. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






43. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






44. People that continue to hold out on technologies






45. Write on specific subject on particular schedule






46. Media makes the world smaller (technology)--called _____________ ____________






47. When one culture forces or pushes their culture on another






48. __________came up with the basic model of mass communication






49. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






50. Letters to the editor - non-scientific







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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