Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






2. Name of the guy Hearst send to Cuba






3. A model stating that media can effect some people - but not others (not everyone)






4. Research that examines larger cultural effects






5. A proportion taken to represent the population






6. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






7. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






8. Is more credible seeming then newspapers (2 to 1 ratio)






9. Peeks mid 50's






10. Awarded every April since 1917 for excellence






11. The opinion stage to observable research






12. ____________ invented the phonograph in _________






13. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






14. First American Newspaper






15. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






16. Does not establish causality. Covers what the majority thinks. All perception






17. Has the fewest TV viewers






18. Selection Theory: only expose ourselves to those that we will agree with already






19. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






20. Universe. Entirety of what you are studying.






21. Real-life setting - better - but more expensive






22. The recent e-book battle on the Kindle is between these two...






23. A model stating that effects are limited by individual differences and other factors






24. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






25. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






26. This relaxed government restrictions on media ownership






27. Entry-level job - don't know what you will write






28. Peeks in mid 20's






29. The ______ is the source in which the message passes through (example: book - TV channel)






30. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






31. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






32. This invention - used in war - helped to construct the 'inverted pyramid' structure






33. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






34. This cheap newsprint created larger readership






35. _____________ invented the telephone in _____________






36. Father of Social Science Research






37. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






38. Original research. Do it yourself






39. _____________ created the New York Sun in __________






40. Records what the TV set was currently set on






41. Sole owner of News Corp.






42. A social science on human behavior






43. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






44. Theory that there are multiple opinion leaders that shaper our viewpoints






45. Provide feedback for movies






46. Peeks in late teens






47. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






48. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






49. _____________ invented the telegraph in ____________ ('What hath God wrought')






50. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field