Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Father of Social Science Research






2. Theory that we only pick media that we will find gratifying






3. This relaxed government restrictions on media ownership






4. Single company owns every aspect of business (i.e. production - distribution - etc)






5. Real-life setting - better - but more expensive






6. This host demonstrated cultural imperialism in campaigning for the Finland President

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7. Second biggest attention topic in news






8. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






9. Ownership of media companies by multinational corporations






10. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






11. Research has already been done for you - you just collect it and put it into your paper






12. Placing of stories around ads






13. Write on specific subject on particular schedule






14. _____________ created the New York Sun in __________






15. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






16. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






17. Records what the TV set was currently set on






18. Owning several types of related businesses across the board






19. NBC is believed to have noise for _______ because it is owned by GE






20. A social science on human behavior






21. A powerful effects model using the analogy of firing something through society for a direct hit






22. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






23. 'The medium is the message'






24. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






25. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






26. The theory stating that war - being more visual - will get the most attention and headlines in the news






27. Research that examines larger cultural effects






28. _________ was tried for libel against the British in his newspaper ___________






29. Peeks in mid 60's






30. Regularly updated online journals that comment on just about everything






31. Margin of error in polls






32. Around the World in 72 days--stunt journalist






33. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






34. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






35. The phonograph became the first __________ when Edison put a nickel slot on it






36. If the media covers terrorist attacks - it leads to more terrorist attacks






37. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






38. When one culture forces or pushes their culture on another






39. Always greater then the rating number






40. Collection of data that can be characterized and counted in a way. Type of empirical research






41. This cheap newsprint created larger readership






42. Suburban or regional versions of a metropolitan paper






43. Targeting niche audiences--easier to use selection theory






44. Artificial setting - easier and less expensive - but not as accurate in results






45. The Nation's largest metropolitan daily






46. Is more credible seeming then newspapers (2 to 1 ratio)






47. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






48. Universe. Entirety of what you are studying.






49. Investigative journalists that exposed corruption






50. A model stating that media can effect some people - but not others (not everyone)