Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. NBC is believed to have noise for _______ because it is owned by GE






2. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






3. Does not establish causality. Covers what the majority thinks. All perception






4. A model stating that media has a very direct and universal impact (effect)






5. The biggest owner of radio stations (Dixie Chick controversy)






6. Is more credible seeming then newspapers (2 to 1 ratio)






7. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






8. Collection of data that can be characterized and counted in a way. Type of empirical research






9. _____________ invented the telephone in _____________






10. Artificial setting - easier and less expensive - but not as accurate in results






11. Real-life setting - better - but more expensive






12. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






13. Peeks mid 50's






14. If the media covers terrorist attacks - it leads to more terrorist attacks






15. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






16. The recent e-book battle on the Kindle is between these two...






17. Records what the TV set was currently set on






18. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






19. Story order emphasis that eventually shapes our world views and values of importance






20. Age correlates with each medium






21. Theory stating that media defines the world for us (over-arching theory)






22. This cheap newsprint created larger readership






23. When one culture forces or pushes their culture on another






24. Name of the guy Hearst send to Cuba






25. _____________ invented the telegraph in ____________ ('What hath God wrought')






26. Famous radio broadcast proving limited effects theories






27. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






28. Average American spends _________________________ listening to the radio






29. Anything that interferes with or alters the message






30. Scientific research






31. Stragglers to buying technology






32. A social science on human behavior






33. The TV world is __________________ then the real world






34. Publisher - THE Editor - other editors - designers - reporters






35. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






36. _____________ created the New York Sun in __________






37. The two (in order) largest newspaper chains (USA Today is owned by one)






38. Suburban or regional versions of a metropolitan paper






39. Intellectual questioning about culture and its effect--leads to cultural theory






40. Has the most TV audience






41. The phonograph became the first __________ when Edison put a nickel slot on it






42. A program that is more specialized to a specific demographic






43. Very sensationalistic journalism






44. Research that examines larger cultural effects






45. Media makes the world smaller (technology)--called _____________ ____________






46. Awarded every April since 1917 for excellence






47. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






48. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






49. This invention - used in war - helped to construct the 'inverted pyramid' structure






50. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)