Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________came up with the basic model of mass communication






2. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






3. Ownership of media companies by multinational corporations






4. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






5. Theory that we only pick media that we will find gratifying






6. Sensational stories that do not serve the democratic function of journalism






7. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






8. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






9. People that will buy news technologies first






10. Journalists who use things like Twitter to get info out fast - but they are not professional






11. Personal noise inserted and pushed in journalism






12. One problem with Schramm's model: there is no longer any _______ in the message






13. ___________ invented the printing press in __________






14. Average American spends _________________________ listening to the radio






15. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






16. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






17. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






18. Receiver's response to message






19. The first major daily






20. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






21. Margin of error in polls






22. The opinion stage to observable research






23. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






24. The two (in order) largest newspaper chains (USA Today is owned by one)






25. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






27. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






28. Suburban or regional versions of a metropolitan paper






29. Writes on a particular area of interest (crime - sports - etc)






30. NBC is believed to have noise for _______ because it is owned by GE






31. Free - alternative weeklies with a local and political orientation






32. A model stating that media has a very direct and universal impact (effect)






33. Famous radio broadcast proving limited effects theories






34. The ______ is the receiver of the message






35. Sole owner of News Corp.






36. This relaxed government restrictions on media ownership






37. Single company owns every aspect of business (i.e. production - distribution - etc)






38. Real-life setting - better - but more expensive






39. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






40. Theory stating that media defines the world for us (over-arching theory)






41. The recent e-book battle on the Kindle is between these two...






42. Trying to buy NBC-Universal






43. When one culture forces or pushes their culture on another






44. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






45. These papers are still doing good despite the rapid circulation of newspapers






46. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






47. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






48. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






49. Name of the guy Hearst send to Cuba






50. A program that is more specialized to a specific demographic