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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Feedback
60% More violent
Disney
Share
2. Investigative journalists that exposed corruption
Muckrakers
Print media usage
Johannes Gutenberg 1456
Mixed Effects Model
3. Universe. Entirety of what you are studying.
Population
Selective Retention
NY Times
Citizen Kane 1941
4. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Laggards
TV watching
Alternative Press
Panel Study
5. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Late Majority
Beat Reporters
Selective Perception
Dissonance Theory
6. Theory that we only pick media that we will find gratifying
Viacom/CBS
Uses and Gratification
Reinforcement Theory
Conan O'Brian
7. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Telegraph
Peoplemeter
Alternative Press
Passive Peoplemeter
8. Selection Theory: only expose ourselves to those that we will agree with already
Muckrakers
Summer
Survey
Selective exposure
9. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Decoder
Time Warner
Magic Bullet Theory
10. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Powerful Effects Model
Wire Services
Field experiments
Early Majority
11. Very sensationalistic journalism
Newspaper Hierarchy
Burning Tank Theory
Population
Yellow Journalism
12. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Delay
Comcast
Powerful Effects Model
13. Suburban or regional versions of a metropolitan paper
Bias
Telecommunications Act of 1996
Zoned editions
Convergence
14. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Early Window
Columnists
Thomas Edison 1877
Desensitization
15. One problem with Schramm's model: there is no longer any _______ in the message
Conan O'Brian
Newspaper Hierarchy
Delay
Cultivation Analysis
16. The theory stating that war - being more visual - will get the most attention and headlines in the news
Empirical research
Orson Wells 1938
Burning Tank Theory
Zoned editions
17. A model stating that effects are limited by individual differences and other factors
Federalist Papers
Limited Effects Model
Decoder
Mainstreaming
18. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Contagion effect
Global village
Two-Step Flow theory
Panel Study
19. NBC is believed to have noise for _______ because it is owned by GE
Survey
GE/NBC-Universal
War
Horizontal monopoly
20. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Remington
Selective Perception
Global village
Audience - visual - economic - political - gatekeepers
21. 'The medium is the message'
Experiment
Disney
Marshal McLuhan
Feedback
22. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Mixed Effects Model
Culture
Rating
Identification
23. Provide feedback for movies
Innovators/Early Adaptors
Penny Press
Preview Audiences
Integrated audience reach
24. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Marshal McLuhan
Newsreel
Catharsis theory
25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Joseph Pulitzer
Selective exposure
Early Majority
Watergate Nixon
26. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
7 hours a day
Dissonance Theory
Two-Step Flow theory
27. Anything that interferes with or alters the message
Bias
Alternative Press
Noise
Stimulation theory
28. Story order emphasis that eventually shapes our world views and values of importance
Burning Tank Theory
Agenda Setting
Limited Effects Model
Joint Operating Agreements (JOAs)
29. Name of the guy Hearst send to Cuba
Samuel Morse 1844
Print media usage
J.D. Salinger
Remington
30. aguerre and Niepce invented _________ in ____________
Convergence
Still photography 1839
Jukebox
Close-ended questions
31. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Two-Step Flow theory
Agenda-Setting Effect
Sample
Hard news
32. Research has already been done for you - you just collect it and put it into your paper
Agenda-Setting Effect
Secondary research
News Hole
NY Times
33. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Limited Effects Model
Citizen Journalists
Early Window
Winter
34. Second biggest attention topic in news
War of the Worlds
Interpreter
Thomas Edison 1877
Economy
35. Selection Theory: selective about what we ACTUALLY listen to
Share Number
Selective Perception
Alternative Press
Movie usage
36. ____________ invented the phonograph in _________
Thomas Edison 1877
Rupert Murdoch
Qualitative research
Gatekeepers
37. Is more credible seeming then newspapers (2 to 1 ratio)
Rupert Murdoch
TV
Winter
Thomas Edison 1877
38. When one culture forces or pushes their culture on another
Catharsis
Fact about the usage of the media
Payne Fund Studies 1929
Cultural Hegemony
39. Average American spends _________________________ listening to the radio
3 hours a day
News Corp.
Open-Ended questions
Culture
40. A model stating that media can effect some people - but not others (not everyone)
Media Originated Feedback
Bias
Wilbur Schramm
Mixed Effects Model
41. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
William Randolph Hearst
Catharsis
Secondary research
42. The ______ is the receiver of the message
Pulitzer Prize
Experiment
John Peter Zenger New York Weekly
Decoder
43. The ability to effectively and efficiently comprehend and use any form of mediated communication
Saturation Stage
Movie usage
Media literacy
Lab experiments
44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
William Randolph Hearst
Delay
Agenda Setting
45. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
Paul Lazarsfield
Innovators/Early Adaptors
Still photography 1839
46. Direct - immediate causes and effects research
Administrative research
Early Majority
The New York Sun
Cable a' la Carte
47. Theory that there are multiple opinion leaders that shaper our viewpoints
Rupert Murdoch
Multi-Step Flow theory
TV
Limited Effects Model
48. Records what the TV set was currently set on
3 hours a day
Audience - visual - economic - political - gatekeepers
Audimeter
News Corp.
49. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
5%
General Assignment Reporters (GAs)
Globalization
50. Entry-level job - don't know what you will write
Benjamin Harris 1690
General Assignment Reporters (GAs)
Agenda-Setting Effect
Gannett and McClatchy