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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anything that interferes with or alters the message
Agenda Setting
Noise
War
Panel Study
2. Media makes the world smaller (technology)--called _____________ ____________
Global village
Globalization
Conan O'Brian
Communication
3. Average household has a TV set on...
Johannes Gutenberg 1456
7 hours a day
Telecommunications Act of 1996
Integrated audience reach
4. The Nation's largest metropolitan daily
Narrowcasting
The New York Times
War
Identification
5. Theory that we only pick media that we will find gratifying
Passive Peoplemeter
Communication
Close-ended questions
Uses and Gratification
6. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Magic Bullet Theory
General Assignment Reporters (GAs)
Muckrakers
Peoplemeter
7. Age correlates with each medium
Early Window
Fact about the usage of the media
Media literacy
60% More violent
8. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Audimeter
Citizen Kane 1941
Wilbur Schramm
Publick Occurences
9. Write on specific subject on particular schedule
Columnists
Gatekeepers
Clear Channel
Desensitization
10. This relaxed government restrictions on media ownership
Burning Tank Theory
Summer
Decoder
Telecommunications Act of 1996
11. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Desensitization
A. C. Nielson Co
Watergate Nixon
Movie usage
12. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Technological determinism
Audience - visual - economic - political - gatekeepers
Newspaper Hierarchy
War of the Worlds
13. The first major daily
Global village
The New York Sun
Blogs
Noise
14. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Soft news
Bias
Globalization
15. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Penny Press
Oligopoly
Rating
16. Sole owner of Viacom/CBS
Rating
Sumner Redstone
Radio usage
Narrowcasting
17. Selection Theory: selective about what you remember
Comcast
War of the Worlds
Selective Retention
Hard news
18. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Burning Tank Theory
Content Analysis
Cultural Hegemony
GE/NBC-Universal
19. Universe. Entirety of what you are studying.
60% More violent
Population
A. C. Nielson Co
Technological determinism
20. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Benjamin Harris 1690
Blogs
Radio usage
21. Trying to buy NBC-Universal
Cultural Hegemony
Comcast
Early Window
Newsreel
22. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Hypercommercialism
Diurnals
Audience Generated Feedback
23. Letters to the editor - non-scientific
Critical research
War of the Worlds
Audience Generated Feedback
Decoder
24. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Contagion effect
Close-ended questions
Hard news
Federalist Papers
25. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Citizen Kane 1941
Fact about the usage of the media
Viacom/CBS
Print media usage
26. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Burning Tank Theory
Columnists
Gatekeepers
Telegraph
27. Always greater then the rating number
Preview Audiences
Remington
Early Majority
Share Number
28. A social science on human behavior
Marshal McLuhan
William Randolph Hearst
Audimeter
Communication
29. One problem with Schramm's model: there is no longer any _______ in the message
Population
Watergate Nixon
7 hours a day
Delay
30. _____________ invented the telegraph in ____________ ('What hath God wrought')
Empirical research
Disney
Samuel Morse 1844
Delay
31. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Magic Bullet Theory
Desensitization
Rating
TV watching
32. Name of the guy Hearst send to Cuba
Remington
Selective exposure
Publick Occurences
Contagion effect
33. This cheap newsprint created larger readership
Joseph Pulitzer
Narrowcasting
Penny Press
Open-Ended questions
34. The ______ is the source in which the message passes through (example: book - TV channel)
Alternative Press
Interpreter
News Hole
Encoder
35. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Catharsis
News Hole
Noise
Early Window
36. _________ was tried for libel against the British in his newspaper ___________
Telecommunications Act of 1996
Agenda-Setting Effect
John Peter Zenger New York Weekly
News Corp.
37. A program that is more specialized to a specific demographic
Narrowcasting
General Assignment Reporters (GAs)
Media Originated Feedback
Peoplemeter
38. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Conan O'Brian
Audimeter
Publick Occurences
Time Warner
39. Targeting niche audiences--easier to use selection theory
Narrowcasting
TV watching
Telecommunications Act of 1996
Catharsis theory
40. Provide feedback for movies
Payne Fund Studies 1929
Preview Audiences
Columnists
The New York Sun
41. Second biggest attention topic in news
Economy
Encoder
Movie usage
Oligopoly
42. The ability to effectively and efficiently comprehend and use any form of mediated communication
Clear Channel
News Hole
Media literacy
Oligopoly
43. Sensational stories that do not serve the democratic function of journalism
Laggards
Soft news
Peoplemeter
Early Majority
44. Regularly updated online journals that comment on just about everything
Wilbur Schramm
Blogs
Gannett and McClatchy
Empirical research
45. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Radio usage
Selective Perception
Audience - visual - economic - political - gatekeepers
Joseph Pulitzer
46. Very sensationalistic journalism
Hard news
Yellow Journalism
Laggards
Samuel Morse 1844
47. Set of values and shared beliefs
Watergate Nixon
Culture
A. C. Nielson Co
William Randolph Hearst
48. Viewing violence causes anti-social behavior among some children
Stimulation theory
Jukebox
Saturation Stage
Burning Tank Theory
49. In social cognitive theory - the direct replication of an observed behavior
Imitation
Dissident Press
Decoder
Dissonance Theory
50. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
3 hours a day
Disney
Gatekeepers
Selective Perception