Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






2. These papers are still doing good despite the rapid circulation of newspapers






3. Peeks in late teens






4. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






5. Died recently - wrote The Catcher in the Rye






6. Peeks in mid 60's






7. Framework for our government






8. Sensational stories that do not serve the democratic function of journalism






9. This host demonstrated cultural imperialism in campaigning for the Finland President


10. A proportion taken to represent the population






11. Father of Social Science Research






12. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






13. Peeks mid 50's






14. A model stating that media can effect some people - but not others (not everyone)






15. Sole owner of Viacom/CBS






16. aguerre and Niepce invented _________ in ____________






17. Selection Theory: selective about what we ACTUALLY listen to






18. Scientific research






19. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






20. The percentage of the entire population in that media market






21. Has the most TV audience






22. The theory stating that war - being more visual - will get the most attention and headlines in the news






23. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






24. Theory that we primarily use mass media to check what we already believe






25. Increasing the amount of advertising and mixing commercial and noncommercial media content






26. The first major daily






27. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






28. The opinion stage to observable research






29. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






30. Ownership of media companies by multinational corporations






31. Always greater then the rating number






32. Getting information by word of mouth.






33. Awarded every April since 1917 for excellence






34. Average household has a TV set on...






35. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






36. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






37. Universe. Entirety of what you are studying.






38. Owning several types of related businesses across the board






39. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






40. Artificial setting - easier and less expensive - but not as accurate in results






41. _________ was tried for libel against the British in his newspaper ___________






42. Journalists who use things like Twitter to get info out fast - but they are not professional






43. A concentration of media industries into an ever smaller number of companies






44. Research that examines larger cultural effects






45. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






46. Selection Theory: only expose ourselves to those that we will agree with already






47. Write on specific subject on particular schedule






48. In social cognitive theory - the direct replication of an observed behavior






49. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






50. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)