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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Receiver's response to message
Sample
Catharsis theory
Feedback
Primary Research
2. Theory that we primarily use mass media to check what we already believe
Limited Effects Model
Reinforcement Theory
Oligopoly
Cultural Hegemony
3. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Beat Reporters
Orson Wells 1938
Amazon and MacMillan Publishing
GE/NBC-Universal
4. _________ was tried for libel against the British in his newspaper ___________
Global village
Noise
John Peter Zenger New York Weekly
Zoned editions
5. People that continue to hold out on technologies
Passive Peoplemeter
Catharsis
3 hours a day
Laggards
6. aguerre and Niepce invented _________ in ____________
Paul Lazarsfield
Blogs
Saturation Stage
Still photography 1839
7. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Noise
Radio usage
Two-Step Flow theory
Experiment
8. A social science on human behavior
Communication
Soft news
Sample
Media literacy
9. NBC is believed to have noise for _______ because it is owned by GE
Share Number
Media literacy
War
Gannett and McClatchy
10. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Empirical research
War of the Worlds
NY Times
11. The two (in order) largest newspaper chains (USA Today is owned by one)
Peoplemeter
Gannett and McClatchy
Rupert Murdoch
Panel Study
12. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Cultivation Theory
Late Majority
Early Majority
Identification
13. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Soft news
Hard news
Peoplemeter
Integrated audience reach
14. The percentage of the entire population in that media market
Magic Bullet Theory
Rating
Uses and Gratification
Columnists
15. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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16. Died recently - wrote The Catcher in the Rye
Media Originated Feedback
J.D. Salinger
Joseph Pulitzer
Alternative Press
17. Average American spends _________________________ listening to the radio
Interpreter
Narrowcasting
Viacom/CBS
3 hours a day
18. If the media covers terrorist attacks - it leads to more terrorist attacks
TV
Contagion effect
The New York Sun
Communication
19. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
A. C. Nielson Co
Primary Research
Share
Newspaper Hierarchy
20. Stragglers to buying technology
Citizen Kane 1941
Late Majority
Federalist Papers
Encoder
21. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Stimulation theory
Communication
Audience Generated Feedback
Joseph Pulitzer
22. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Cable a' la Carte
Federalist Papers
Passive Peoplemeter
23. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Alternative Press
Beat Reporters
Joseph Pulitzer
Disney
24. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Culture
Vertical monopoly
Selective Retention
Viacom/CBS
25. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Global village
Agenda-Setting Effect
Rating
26. When one culture forces or pushes their culture on another
Viacom/CBS
Critical research
Primary Research
Cultural Hegemony
27. The TV world is __________________ then the real world
Telegraph
Experiment
Diurnals
60% More violent
28. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Winter
Limited Effects Model
Early Majority
J.D. Salinger
29. Technology changes how we live
Movie usage
Vertical monopoly
Audimeter
Technological determinism
30. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
News Hole
Dissonance Theory
Samuel Morse 1844
Wire Services
31. Research has already been done for you - you just collect it and put it into your paper
Delay
Powerful Effects Model
Secondary research
Joseph Pulitzer
32. Original research. Do it yourself
Diurnals
Primary Research
Powerful Effects Model
Audience Generated Feedback
33. Television's ability to move people toward a common understanding of how things are
TV
Print media usage
Secondary research
Mainstreaming
34. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Bias
Technological determinism
Secondary research
Alternative Press
35. Records what the TV set was currently set on
Share
Population
Audimeter
Burning Tank Theory
36. Research that examines larger cultural effects
Critical research
Johannes Gutenberg 1456
A. C. Nielson Co
Late Majority
37. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Innovators/Early Adaptors
Close-ended questions
Joint Operating Agreements (JOAs)
Citizen Kane 1941
38. Targeting niche audiences--easier to use selection theory
Newsreel
Audience - visual - economic - political - gatekeepers
Narrowcasting
Zoned editions
39. A model stating that media has a very direct and universal impact (effect)
Encoder
Powerful Effects Model
Pulitzer Prize
Thomas Edison 1877
40. Famous radio broadcast proving limited effects theories
War of the Worlds
Dissident Press
Mainstreaming
3 hours a day
41. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
Delay
Media Originated Feedback
Sample
42. The biggest owner of radio stations (Dixie Chick controversy)
J.D. Salinger
Thomas Edison 1877
Selective Perception
Clear Channel
43. The Nation's largest metropolitan daily
Columnists
Wire Services
Two-Step Flow theory
The New York Times
44. Collection of data that can be characterized and counted in a way. Type of empirical research
Economy
Early Majority
Content Analysis
Integrated audience reach
45. The ______ is the receiver of the message
5%
Decoder
Albert Bandura
Delay
46. Father of Social Science Research
Cultural Hegemony
Paul Lazarsfield
Telegraph
Audience Generated Feedback
47. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Media Originated Feedback
Selective Retention
Remington
48. Publisher - THE Editor - other editors - designers - reporters
Diurnals
Share
Selective Perception
Newspaper Hierarchy
49. This relaxed government restrictions on media ownership
Globalization
Telecommunications Act of 1996
Newsreel
Cultivation Analysis
50. A model stating that media can effect some people - but not others (not everyone)
Uses and Gratification
Media Originated Feedback
Viacom/CBS
Mixed Effects Model