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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A proportion taken to represent the population
Sample
Imitation
Print media usage
Audience Generated Feedback
2. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Benjamin Harris 1690
Feedback
Saturation Stage
Alexander Graham Bell 1876
3. Has the fewest TV viewers
Summer
Time Warner
Catharsis
Rupert Murdoch
4. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Lab experiments
Muckrakers
Citizen Kane 1941
Identification
5. Suburban or regional versions of a metropolitan paper
Disney
Comcast
Share Number
Zoned editions
6. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Interpreter
Communication
Arbitron
7. Viewing violence causes anti-social behavior among some children
Early Majority
Selective Retention
Stimulation theory
Share
8. Famous radio broadcast proving limited effects theories
Johannes Gutenberg 1456
William Randolph Hearst
Telecommunications Act of 1996
War of the Worlds
9. These papers are still doing good despite the rapid circulation of newspapers
Reinforcement Theory
Telegraph
Benjamin Harris 1690
small town papers
10. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Imitation
Agenda-Setting Effect
Close-ended questions
Primary Research
11. aguerre and Niepce invented _________ in ____________
Sumner Redstone
Dissident Press
Still photography 1839
Watergate Nixon
12. _________ broadcasted War of the Worlds on Halloween _______.
60% More violent
Payne Fund Studies 1929
Orson Wells 1938
Blogs
13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Cultural Hegemony
Early Window
Rating
News Diffusion
14. Direct - immediate causes and effects research
General Assignment Reporters (GAs)
Wire Services
Administrative research
Cultural Hegemony
15. Age correlates with each medium
Reinforcement Theory
Publick Occurences
Fact about the usage of the media
Albert Bandura
16. _____________ created the New York Sun in __________
Technological determinism
Benjamin Day 1833
Thomas Edison 1877
Secondary research
17. Around the World in 72 days--stunt journalist
Field experiments
Feedback
News Corp.
Nellie Bly
18. The phonograph became the first __________ when Edison put a nickel slot on it
Benjamin Harris 1690
Identification
Jukebox
Burning Tank Theory
19. Intellectual questioning about culture and its effect--leads to cultural theory
Gatekeepers
Qualitative research
Agenda-Setting Effect
Payne Fund Studies 1929
20. People that continue to hold out on technologies
Marshal McLuhan
Uses and Gratification
Telecommunications Act of 1996
Laggards
21. The TV world is __________________ then the real world
60% More violent
Agenda-Setting Effect
A. C. Nielson Co
Print media usage
22. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Dissonance Theory
Multi-Step Flow theory
Media Originated Feedback
Mainstreaming
23. Sensational stories that do not serve the democratic function of journalism
Soft news
Citizen Kane 1941
Radio usage
Administrative research
24. The ______ is the receiver of the message
Passive Peoplemeter
Panel Study
Decoder
Uses and Gratification
25. A social science on human behavior
Marshal McLuhan
Communication
60% More violent
GE/NBC-Universal
26. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Citizen Journalists
Interpreter
Jukebox
A. C. Nielson Co
27. Margin of error in polls
Telecommunications Act of 1996
Narrowcasting
5%
Citizen Journalists
28. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Open-Ended questions
Agenda-Setting Effect
Identification
Dissonance Theory
29. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Radio usage
William Randolph Hearst
Feedback
Communication
30. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Time Warner
Rupert Murdoch
Arbitron
31. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Alexander Graham Bell 1876
Imitation
Rupert Murdoch
32. Placing of stories around ads
Agenda-Setting Effect
Media Originated Feedback
3 hours a day
News Hole
33. 'The medium is the message'
A. C. Nielson Co
J.D. Salinger
Samuel Morse 1844
Marshal McLuhan
34. Peeks in mid 60's
Radio usage
60% More violent
TV watching
Publick Occurences
35. A model stating that media can effect some people - but not others (not everyone)
Marshal McLuhan
Mixed Effects Model
TV watching
Early Window
36. Died recently - wrote The Catcher in the Rye
Cultivation Analysis
Orson Wells 1938
Publick Occurences
J.D. Salinger
37. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Telecommunications Act of 1996
Hard news
A. C. Nielson Co
38. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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39. Peeks in late teens
Stimulation theory
Content Analysis
War
Radio usage
40. Getting information by word of mouth.
Selective exposure
Communication
Two Step Flow
Innovators/Early Adaptors
41. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Primary Research
J.D. Salinger
Audience - visual - economic - political - gatekeepers
42. Where old and new media collide--media across multiple platforms
Convergence
Winter
Feedback
J.D. Salinger
43. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Benjamin Harris 1690
Marshal McLuhan
60% More violent
44. Trying to buy NBC-Universal
Blogs
Thomas Edison 1877
Comcast
Empirical research
45. The ______ is the source in which the message passes through (example: book - TV channel)
Gatekeepers
Interpreter
The New York Sun
Gannett and McClatchy
46. Ownership of media companies by multinational corporations
Globalization
Cable a' la Carte
Peoplemeter
Still photography 1839
47. The opinion stage to observable research
Empirical research
John Peter Zenger New York Weekly
Culture
Late Majority
48. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Stimulation theory
Pulitzer Prize
Joseph Pulitzer
Convergence
49. Personal noise inserted and pushed in journalism
Bias
Beat Reporters
3 hours a day
Fact about the usage of the media
50. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
TV watching
Clear Channel
Mainstreaming
News Corp.