Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






2. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






3. Personal noise inserted and pushed in journalism






4. Theory that watching mediated violence reduces people's inclination to behave aggressively






5. One problem with Schramm's model: there is no longer any _______ in the message






6. Viewing violence causes anti-social behavior among some children






7. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






8. __________came up with the basic model of mass communication






9. Is more credible seeming then newspapers (2 to 1 ratio)






10. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






11. This relaxed government restrictions on media ownership






12. Part of a survey. More then just a one word answer needed. No yes or no questions






13. Selection Theory: only expose ourselves to those that we will agree with already






14. Free - alternative weeklies with a local and political orientation






15. Always greater then the rating number






16. Increasing the amount of advertising and mixing commercial and noncommercial media content






17. Has the fewest TV viewers






18. Name of the guy Hearst send to Cuba






19. _________ broadcasted War of the Worlds on Halloween _______.






20. The Nation's largest metropolitan daily






21. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






22. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






23. Recently announced that it would charge for frequent access to website (newspaper)






24. People that will buy news technologies first






25. ____________ invented the phonograph in _________






26. The phonograph became the first __________ when Edison put a nickel slot on it






27. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






28. Has the most TV audience






29. Research has already been done for you - you just collect it and put it into your paper






30. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






31. Original research. Do it yourself






32. Does not establish causality. Covers what the majority thinks. All perception






33. A social science on human behavior






34. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






35. Very sensationalistic journalism






36. Collection of data that can be characterized and counted in a way. Type of empirical research






37. Theory that there are multiple opinion leaders that shaper our viewpoints






38. _____________ created the New York Sun in __________






39. Research that examines larger cultural effects






40. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






41. Artificial setting - easier and less expensive - but not as accurate in results






42. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






43. Owning several types of related businesses across the board






44. Age correlates with each medium






45. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






46. Died recently - wrote The Catcher in the Rye






47. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






48. The percentage of the entire population in that media market






49. Peeks in mid 60's






50. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies