Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






2. Story order emphasis that eventually shapes our world views and values of importance






3. Publisher - THE Editor - other editors - designers - reporters






4. The Nation's largest metropolitan daily






5. The ______ is the source in which the message passes through (example: book - TV channel)






6. Sensational stories that do not serve the democratic function of journalism






7. Provide feedback for movies






8. Selection Theory: selective about what we ACTUALLY listen to






9. People that continue to hold out on technologies






10. Original research. Do it yourself






11. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






12. Sole owner of Viacom/CBS






13. Viewing violence causes anti-social behavior among some children






14. The ability to effectively and efficiently comprehend and use any form of mediated communication






15. People that will buy news technologies first






16. Intellectual questioning about culture and its effect--leads to cultural theory






17. Trying to buy NBC-Universal






18. Peeks in late teens






19. Peeks mid 50's






20. Regularly updated online journals that comment on just about everything






21. The opinion stage to observable research






22. A social science on human behavior






23. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






24. The percentage of the entire population in that media market






25. Records what the TV set was currently set on






26. A model stating that effects are limited by individual differences and other factors






27. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






28. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






29. _________ was tried for libel against the British in his newspaper ___________






30. Single company owns every aspect of business (i.e. production - distribution - etc)






31. Average household has a TV set on...






32. The TV world is __________________ then the real world






33. This relaxed government restrictions on media ownership






34. A model stating that media has a very direct and universal impact (effect)






35. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






36. __________came up with the basic model of mass communication






37. The phonograph became the first __________ when Edison put a nickel slot on it






38. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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39. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






40. Theory that we primarily use mass media to check what we already believe






41. A powerful effects model using the analogy of firing something through society for a direct hit






42. Where old and new media collide--media across multiple platforms






43. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






44. _____________ invented the telegraph in ____________ ('What hath God wrought')






45. _____________ invented the telephone in _____________






46. The biggest owner of radio stations (Dixie Chick controversy)






47. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






48. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






49. Collection of data that can be characterized and counted in a way. Type of empirical research






50. Letters to the editor - non-scientific