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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Owning several types of related businesses across the board
Peoplemeter
Horizontal monopoly
Beat Reporters
Watergate Nixon
2. Viewing violence causes anti-social behavior among some children
Economy
Stimulation theory
Gannett and McClatchy
Feedback
3. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Newspaper Hierarchy
Decoder
Audience Generated Feedback
4. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
60% More violent
Selective exposure
Experiment
5. Died recently - wrote The Catcher in the Rye
Muckrakers
Johannes Gutenberg 1456
TV
J.D. Salinger
6. These papers are still doing good despite the rapid circulation of newspapers
Johannes Gutenberg 1456
Arbitron
Primary Research
small town papers
7. Targeting niche audiences--easier to use selection theory
Narrowcasting
Paul Lazarsfield
Burning Tank Theory
Preview Audiences
8. Father of Social Science Research
Marshal McLuhan
Paul Lazarsfield
Benjamin Day 1833
General Assignment Reporters (GAs)
9. The ______ is the source in which the message passes through (example: book - TV channel)
Pulitzer Prize
Interpreter
Citizen Journalists
5%
10. Increasing the amount of advertising and mixing commercial and noncommercial media content
Federalist Papers
Peoplemeter
Hypercommercialism
Conan O'Brian
11. Theory that there are multiple opinion leaders that shaper our viewpoints
Selective Perception
General Assignment Reporters (GAs)
TV watching
Multi-Step Flow theory
12. Name of the guy Hearst send to Cuba
Magic Bullet Theory
Remington
Culture
Decoder
13. Selection Theory: selective about what we ACTUALLY listen to
The New York Times
Technological determinism
Selective Perception
Field experiments
14. Direct - immediate causes and effects research
Administrative research
News Hole
William Randolph Hearst
Globalization
15. Awarded every April since 1917 for excellence
Pulitzer Prize
John Peter Zenger New York Weekly
Wilbur Schramm
Saturation Stage
16. A proportion taken to represent the population
Sample
Feedback
Catharsis
General Assignment Reporters (GAs)
17. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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18. People that continue to hold out on technologies
Laggards
Vertical monopoly
Identification
Two Step Flow
19. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
The New York Times
Benjamin Day 1833
Hard news
Zoned editions
20. The first major daily
Identification
The New York Sun
Beat Reporters
Telegraph
21. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Media Originated Feedback
Cultivation Analysis
Johannes Gutenberg 1456
Vertical monopoly
22. Famous radio broadcast proving limited effects theories
Marshal McLuhan
Noise
War of the Worlds
Dissonance Theory
23. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Payne Fund Studies 1929
Product Placement
Horizontal monopoly
Field experiments
24. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Dissident Press
TV
Economy
Joint Operating Agreements (JOAs)
25. Selection Theory: only expose ourselves to those that we will agree with already
Marshal McLuhan
Selective exposure
Newspaper Hierarchy
Critical research
26. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
3 hours a day
Field experiments
Passive Peoplemeter
Horizontal monopoly
27. Investigative journalists that exposed corruption
Muckrakers
Hypercommercialism
Watergate Nixon
Imitation
28. The Nation's largest metropolitan daily
Decoder
Zoned editions
The New York Times
J.D. Salinger
29. This cheap newsprint created larger readership
Penny Press
Reinforcement Theory
Still photography 1839
Dissonance Theory
30. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Saturation Stage
Integrated audience reach
Two-Step Flow theory
31. A model stating that media can effect some people - but not others (not everyone)
Orson Wells 1938
Mixed Effects Model
Samuel Morse 1844
Empirical research
32. Set of values and shared beliefs
Cable a' la Carte
Culture
GE/NBC-Universal
Burning Tank Theory
33. Records what the TV set was currently set on
J.D. Salinger
Albert Bandura
Audimeter
Convergence
34. The opinion stage to observable research
60% More violent
Encoder
3 hours a day
Empirical research
35. Media makes the world smaller (technology)--called _____________ ____________
60% More violent
Global village
Alexander Graham Bell 1876
Communication
36. Does not establish causality. Covers what the majority thinks. All perception
Jukebox
Survey
Federalist Papers
Global village
37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Samuel Morse 1844
Selective Perception
Gatekeepers
Primary Research
38. The recent e-book battle on the Kindle is between these two...
Saturation Stage
Amazon and MacMillan Publishing
Burning Tank Theory
Reinforcement Theory
39. A concentration of media industries into an ever smaller number of companies
Nellie Bly
Selective exposure
Empirical research
Oligopoly
40. Weekly news packages in theaters
Imitation
Hard news
Newsreel
Zoned editions
41. __________came up with the basic model of mass communication
Wilbur Schramm
Delay
Decoder
Rating
42. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Experiment
Rating
Audience - visual - economic - political - gatekeepers
Qualitative research
43. This host demonstrated cultural imperialism in campaigning for the Finland President
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44. Collection of data that can be characterized and counted in a way. Type of empirical research
Uses and Gratification
Content Analysis
Early Majority
Wire Services
45. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Panel Study
Viacom/CBS
Alternative Press
Comcast
46. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Paul Lazarsfield
Cultural Hegemony
Stimulation theory
47. First American Newspaper
Lab experiments
Publick Occurences
Federalist Papers
Radio usage
48. Part of a survey. More then just a one word answer needed. No yes or no questions
War
Open-Ended questions
John Peter Zenger New York Weekly
Integrated audience reach
49. Scientific research
Empirical research
Joint Operating Agreements (JOAs)
Cable a' la Carte
Open-Ended questions
50. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
War
Arbitron
Integrated audience reach
Movie usage