Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: only expose ourselves to those that we will agree with already






2. The theory stating that war - being more visual - will get the most attention and headlines in the news






3. A concentration of media industries into an ever smaller number of companies






4. Personal noise inserted and pushed in journalism






5. Theory that there are multiple opinion leaders that shaper our viewpoints






6. Peeks in mid 20's






7. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






8. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






9. Has the most TV audience






10. Single company owns every aspect of business (i.e. production - distribution - etc)






11. Anything that interferes with or alters the message






12. Average household has a TV set on...






13. Sole owner of Viacom/CBS






14. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






15. Has the fewest TV viewers






16. Very sensationalistic journalism






17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






18. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






19. _____________ invented the telegraph in ____________ ('What hath God wrought')






20. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






21. Average American spends _________________________ listening to the radio






22. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






23. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






24. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






25. Letters to the editor - non-scientific






26. Getting information by word of mouth.






27. Recently announced that it would charge for frequent access to website (newspaper)






28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






29. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






30. Famous radio broadcast proving limited effects theories






31. A model stating that media has a very direct and universal impact (effect)






32. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






33. Entry-level job - don't know what you will write






34. A powerful effects model using the analogy of firing something through society for a direct hit






35. Theory stating that media defines the world for us (over-arching theory)






36. Always greater then the rating number






37. Viewing violence causes anti-social behavior among some children






38. In social cognitive theory - the direct replication of an observed behavior






39. Is more credible seeming then newspapers (2 to 1 ratio)






40. Name of the guy Hearst send to Cuba






41. ___________ published Publick Occurences in __________






42. Television's ability to move people toward a common understanding of how things are






43. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






44. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






45. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






46. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






47. _________ was tried for libel against the British in his newspaper ___________






48. A social science on human behavior






49. True frontrunners of our daily newspaper (local news on news sheets






50. Research has already been done for you - you just collect it and put it into your paper