Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Has the fewest TV viewers






2. Sole owner of News Corp.






3. The TV world is __________________ then the real world






4. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






5. A program that is more specialized to a specific demographic






6. The biggest owner of radio stations (Dixie Chick controversy)






7. Average household has a TV set on...






8. Direct - immediate causes and effects research






9. Original research. Do it yourself






10. Personal noise inserted and pushed in journalism






11. Where old and new media collide--media across multiple platforms






12. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






13. ___________ invented the printing press in __________






14. A proportion taken to represent the population






15. Recently announced that it would charge for frequent access to website (newspaper)






16. Universe. Entirety of what you are studying.






17. The ability to effectively and efficiently comprehend and use any form of mediated communication






18. ____________ invented the phonograph in _________






19. Framework for our government






20. Publisher - THE Editor - other editors - designers - reporters






21. This relaxed government restrictions on media ownership






22. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






23. A powerful effects model using the analogy of firing something through society for a direct hit






24. NBC is believed to have noise for _______ because it is owned by GE






25. Selection Theory: only expose ourselves to those that we will agree with already






26. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






27. Theory stating that media defines the world for us (over-arching theory)






28. This cheap newsprint created larger readership






29. Has the most TV audience






30. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






31. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






32. Artificial setting - easier and less expensive - but not as accurate in results






33. Single company owns every aspect of business (i.e. production - distribution - etc)






34. Father of Social Science Research






35. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






37. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






38. Is more credible seeming then newspapers (2 to 1 ratio)






39. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






40. Stragglers to buying technology






41. A social science on human behavior






42. The ______ sends the message






43. This invention - used in war - helped to construct the 'inverted pyramid' structure






44. Margin of error in polls






45. Research that examines larger cultural effects






46. One problem with Schramm's model: there is no longer any _______ in the message






47. Real-life setting - better - but more expensive






48. Receiver's response to message






49. Selection Theory: selective about what we ACTUALLY listen to






50. Increasing the amount of advertising and mixing commercial and noncommercial media content