Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in late teens






2. _____________ invented the telephone in _____________






3. Peeks in mid 60's






4. The TV world is __________________ then the real world






5. Targeting niche audiences--easier to use selection theory






6. Is more credible seeming then newspapers (2 to 1 ratio)






7. People that continue to hold out on technologies






8. Collection of data that can be characterized and counted in a way. Type of empirical research






9. Framework for our government






10. Weekly news packages in theaters






11. This cheap newsprint created larger readership






12. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






13. Average American spends _________________________ listening to the radio






14. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






15. _________ broadcasted War of the Worlds on Halloween _______.






16. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






17. Very sensationalistic journalism






18. This relaxed government restrictions on media ownership






19. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






20. Peeks mid 50's






21. _____________ created the New York Sun in __________






22. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






23. Theory that there are multiple opinion leaders that shaper our viewpoints






24. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






25. Journalists who use things like Twitter to get info out fast - but they are not professional






26. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






27. Awarded every April since 1917 for excellence






28. Regularly updated online journals that comment on just about everything






29. The ______ sends the message






30. People that will buy news technologies first






31. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






32. First American Newspaper






33. NBC is believed to have noise for _______ because it is owned by GE






34. Stragglers to buying technology






35. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






36. Died recently - wrote The Catcher in the Rye






37. Artificial setting - easier and less expensive - but not as accurate in results






38. Around the World in 72 days--stunt journalist






39. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






40. Story order emphasis that eventually shapes our world views and values of importance






41. Trying to buy NBC-Universal






42. Research that examines larger cultural effects






43. Does not establish causality. Covers what the majority thinks. All perception






44. Television's ability to move people toward a common understanding of how things are






45. Scientific research






46. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






47. aguerre and Niepce invented _________ in ____________






48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






49. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






50. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests