Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that we only pick media that we will find gratifying






2. A model stating that media can effect some people - but not others (not everyone)






3. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






4. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






5. Anything that interferes with or alters the message






6. _____________ created the New York Sun in __________






7. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






8. Sole owner of Viacom/CBS






9. Average household has a TV set on...






10. Journalists who use things like Twitter to get info out fast - but they are not professional






11. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






12. Television's ability to move people toward a common understanding of how things are






13. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






14. Theory stating that media defines the world for us (over-arching theory)






15. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






16. When one culture forces or pushes their culture on another






17. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






18. Famous radio broadcast proving limited effects theories






19. A powerful effects model using the analogy of firing something through society for a direct hit






20. Provide feedback for movies






21. This invention - used in war - helped to construct the 'inverted pyramid' structure






22. The TV world is __________________ then the real world






23. Research has already been done for you - you just collect it and put it into your paper






24. People that will buy news technologies first






25. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






26. The biggest owner of radio stations (Dixie Chick controversy)






27. Research that examines larger cultural effects






28. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






29. If the media covers terrorist attacks - it leads to more terrorist attacks






30. Margin of error in polls






31. The ______ sends the message






32. Letters to the editor - non-scientific






33. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






34. Single company owns every aspect of business (i.e. production - distribution - etc)






35. _________ was tried for libel against the British in his newspaper ___________






36. Trying to buy NBC-Universal






37. Age correlates with each medium






38. Theory that we primarily use mass media to check what we already believe






39. These papers are still doing good despite the rapid circulation of newspapers






40. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






41. Getting information by word of mouth.






42. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






43. Media makes the world smaller (technology)--called _____________ ____________






44. ____________ invented the phonograph in _________






45. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






46. Recently announced that it would charge for frequent access to website (newspaper)






47. Second biggest attention topic in news






48. The opinion stage to observable research






49. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






50. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate