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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sensational stories that do not serve the democratic function of journalism
Movie usage
Soft news
GE/NBC-Universal
Joint Operating Agreements (JOAs)
2. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Thomas Edison 1877
TV
Uses and Gratification
3. Television's ability to move people toward a common understanding of how things are
Columnists
War
Mainstreaming
Feedback
4. Selection Theory: only expose ourselves to those that we will agree with already
Integrated audience reach
Payne Fund Studies 1929
Selective exposure
cartoons
5. Getting information by word of mouth.
Primary Research
Two Step Flow
Globalization
Publick Occurences
6. 'The medium is the message'
Cultivation Analysis
Rating
Marshal McLuhan
Burning Tank Theory
7. The first major daily
Critical research
The New York Sun
Diurnals
Selective exposure
8. The theory stating that war - being more visual - will get the most attention and headlines in the news
Uses and Gratification
Share Number
Communication
Burning Tank Theory
9. Records what the TV set was currently set on
Hypercommercialism
60% More violent
Clear Channel
Audimeter
10. Writes on a particular area of interest (crime - sports - etc)
Wilbur Schramm
Sample
Beat Reporters
Catharsis theory
11. When one culture forces or pushes their culture on another
Field experiments
Cultural Hegemony
Publick Occurences
cartoons
12. Died recently - wrote The Catcher in the Rye
Passive Peoplemeter
J.D. Salinger
Late Majority
Columnists
13. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Diurnals
Horizontal monopoly
Two Step Flow
Identification
14. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Telegraph
Citizen Kane 1941
Cultivation Analysis
Thomas Edison 1877
15. Real-life setting - better - but more expensive
Watergate Nixon
Field experiments
Alexander Graham Bell 1876
Vertical monopoly
16. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Cultivation Theory
Content Analysis
Citizen Kane 1941
17. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Arbitron
Noise
Beat Reporters
Integrated audience reach
18. _____________ invented the telegraph in ____________ ('What hath God wrought')
Vertical monopoly
Samuel Morse 1844
Cultural Hegemony
Movie usage
19. Peeks mid 50's
Dissident Press
Print media usage
Selective exposure
Clear Channel
20. Placing of stories around ads
Economy
News Hole
Culture
Audimeter
21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Imitation
Product Placement
TV
cartoons
22. A model stating that media can effect some people - but not others (not everyone)
Alternative Press
Experiment
Mixed Effects Model
Columnists
23. __________came up with the basic model of mass communication
Uses and Gratification
Wilbur Schramm
Penny Press
Convergence
24. Theory that watching mediated violence reduces people's inclination to behave aggressively
Imitation
Catharsis
Pulitzer Prize
Mixed Effects Model
25. Viewing violence causes anti-social behavior among some children
Survey
Early Majority
Marshal McLuhan
Stimulation theory
26. The opinion stage to observable research
Narrowcasting
Empirical research
Jukebox
Two Step Flow
27. In social cognitive theory - the direct replication of an observed behavior
Samuel Morse 1844
Imitation
Muckrakers
Late Majority
28. True frontrunners of our daily newspaper (local news on news sheets
Publick Occurences
Diurnals
Interpreter
Fact about the usage of the media
29. Around the World in 72 days--stunt journalist
Nellie Bly
Agenda Setting
The New York Times
War of the Worlds
30. Investigative journalists that exposed corruption
Remington
Muckrakers
Orson Wells 1938
Johannes Gutenberg 1456
31. Theory that we only pick media that we will find gratifying
News Diffusion
Uses and Gratification
Citizen Kane 1941
Watergate Nixon
32. Journalists who use things like Twitter to get info out fast - but they are not professional
Amazon and MacMillan Publishing
John Peter Zenger New York Weekly
Citizen Journalists
Multi-Step Flow theory
33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Gannett and McClatchy
Noise
Limited Effects Model
34. Awarded every April since 1917 for excellence
Narrowcasting
Feedback
Pulitzer Prize
War of the Worlds
35. First American Newspaper
Preview Audiences
Publick Occurences
60% More violent
Cultivation Analysis
36. Father of Social Science Research
Paul Lazarsfield
Imitation
Contagion effect
Feedback
37. Second biggest attention topic in news
A. C. Nielson Co
Radio usage
Sample
Economy
38. The ______ sends the message
Limited Effects Model
Encoder
Share
Mixed Effects Model
39. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Lab experiments
Reinforcement Theory
Identification
40. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Paul Lazarsfield
Late Majority
Saturation Stage
41. Part of a survey. More then just a one word answer needed. No yes or no questions
Catharsis theory
Open-Ended questions
Thomas Edison 1877
Agenda-Setting Effect
42. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Dissident Press
The New York Sun
Marshal McLuhan
43. Weekly news packages in theaters
Newsreel
Nellie Bly
News Diffusion
Movie usage
44. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
small town papers
Citizen Kane 1941
Decoder
45. Artificial setting - easier and less expensive - but not as accurate in results
Noise
Early Majority
Oligopoly
Lab experiments
46. Story order emphasis that eventually shapes our world views and values of importance
Preview Audiences
Agenda Setting
Noise
Pulitzer Prize
47. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
War of the Worlds
Population
Product Placement
Narrowcasting
48. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Share Number
J.D. Salinger
Gatekeepers
Selective exposure
49. Owning several types of related businesses across the board
Citizen Kane 1941
Horizontal monopoly
Uses and Gratification
Hypercommercialism
50. People that continue to hold out on technologies
Paul Lazarsfield
Laggards
Marshal McLuhan
Cultivation Analysis