Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When one culture forces or pushes their culture on another






2. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






3. Does not establish causality. Covers what the majority thinks. All perception






4. Publisher - THE Editor - other editors - designers - reporters






5. The ability to effectively and efficiently comprehend and use any form of mediated communication






6. Free - alternative weeklies with a local and political orientation






7. _____________ invented the telegraph in ____________ ('What hath God wrought')






8. Theory that we only pick media that we will find gratifying






9. The two (in order) largest newspaper chains (USA Today is owned by one)






10. The theory stating that war - being more visual - will get the most attention and headlines in the news






11. Died recently - wrote The Catcher in the Rye






12. A social science on human behavior






13. Technology changes how we live






14. Research has already been done for you - you just collect it and put it into your paper






15. Has the fewest TV viewers






16. Collection of data that can be characterized and counted in a way. Type of empirical research






17. Anything that interferes with or alters the message






18. Theory that we primarily use mass media to check what we already believe






19. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






20. Media makes the world smaller (technology)--called _____________ ____________






21. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






22. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






23. People that will buy news technologies first






24. Theory that there are multiple opinion leaders that shaper our viewpoints






25. Letters to the editor - non-scientific






26. Part of a survey. More then just a one word answer needed. No yes or no questions






27. ____________ invented the phonograph in _________






28. This host demonstrated cultural imperialism in campaigning for the Finland President

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29. The percentage of the entire population in that media market






30. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






31. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






32. True frontrunners of our daily newspaper (local news on news sheets






33. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






34. One problem with Schramm's model: there is no longer any _______ in the message






35. Has the most TV audience






36. _________ was tried for libel against the British in his newspaper ___________






37. The opinion stage to observable research






38. Regularly updated online journals that comment on just about everything






39. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






40. If the media covers terrorist attacks - it leads to more terrorist attacks






41. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






42. Set of values and shared beliefs






43. Awarded every April since 1917 for excellence






44. The phonograph became the first __________ when Edison put a nickel slot on it






45. Selection Theory: selective about what you remember






46. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






47. Around the World in 72 days--stunt journalist






48. A concentration of media industries into an ever smaller number of companies






49. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






50. Always greater then the rating number