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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Write on specific subject on particular schedule
Still photography 1839
Close-ended questions
Columnists
Content Analysis
2. Stragglers to buying technology
Telegraph
Cultivation Analysis
Late Majority
Secondary research
3. Research that examines larger cultural effects
Critical research
Share
Contagion effect
William Randolph Hearst
4. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Amazon and MacMillan Publishing
Alexander Graham Bell 1876
Bias
5. Selection Theory: only expose ourselves to those that we will agree with already
60% More violent
Contagion effect
Selective exposure
Thomas Edison 1877
6. 'The medium is the message'
Sumner Redstone
Marshal McLuhan
Wilbur Schramm
J.D. Salinger
7. Peeks in mid 20's
Innovators/Early Adaptors
Movie usage
Sumner Redstone
Cultural Hegemony
8. The Nation's largest metropolitan daily
Radio usage
Close-ended questions
Cultivation Analysis
The New York Times
9. Single company owns every aspect of business (i.e. production - distribution - etc)
The New York Times
Media Originated Feedback
Vertical monopoly
War of the Worlds
10. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Jukebox
Laggards
Communication
Saturation Stage
11. Increasing the amount of advertising and mixing commercial and noncommercial media content
Benjamin Day 1833
Hypercommercialism
Time Warner
Cultural Hegemony
12. Suburban or regional versions of a metropolitan paper
Share Number
Zoned editions
Beat Reporters
Muckrakers
13. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Saturation Stage
Selective exposure
Newsreel
Hard news
14. Entry-level job - don't know what you will write
Imitation
Magic Bullet Theory
General Assignment Reporters (GAs)
Qualitative research
15. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Agenda-Setting Effect
Samuel Morse 1844
Federalist Papers
16. Name of the guy Hearst send to Cuba
3 hours a day
Remington
Experiment
Primary Research
17. Awarded every April since 1917 for excellence
Empirical research
Rating
Multi-Step Flow theory
Pulitzer Prize
18. Theory that there are multiple opinion leaders that shaper our viewpoints
Arbitron
Identification
Multi-Step Flow theory
War of the Worlds
19. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Movie usage
Joint Operating Agreements (JOAs)
Catharsis theory
Innovators/Early Adaptors
20. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Diurnals
Critical research
News Hole
21. Media makes the world smaller (technology)--called _____________ ____________
Hypercommercialism
Product Placement
Disney
Global village
22. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Content Analysis
Preview Audiences
Integrated audience reach
Thomas Edison 1877
23. Universe. Entirety of what you are studying.
Population
Qualitative research
Peoplemeter
Selective Retention
24. Records what the TV set was currently set on
Beat Reporters
Limited Effects Model
Citizen Journalists
Audimeter
25. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
War
7 hours a day
Blogs
26. Getting information by word of mouth.
Two Step Flow
Mixed Effects Model
TV watching
War
27. _________ broadcasted War of the Worlds on Halloween _______.
Delay
News Corp.
Benjamin Harris 1690
Orson Wells 1938
28. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Early Majority
Interpreter
Close-ended questions
Joseph Pulitzer
29. Theory that we only pick media that we will find gratifying
Uses and Gratification
Yellow Journalism
Multi-Step Flow theory
Close-ended questions
30. Original research. Do it yourself
Primary Research
Watergate Nixon
Alternative Press
Cultivation Analysis
31. Collection of data that can be characterized and counted in a way. Type of empirical research
Empirical research
Communication
Content Analysis
Population
32. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Desensitization
Marshal McLuhan
Passive Peoplemeter
War
33. Average American spends _________________________ listening to the radio
Culture
3 hours a day
Cultivation Analysis
Decoder
34. Average household has a TV set on...
War of the Worlds
Clear Channel
Dissonance Theory
7 hours a day
35. Scientific research
Fact about the usage of the media
Sumner Redstone
Empirical research
Globalization
36. Part of a survey. More then just a one word answer needed. No yes or no questions
The New York Times
Open-Ended questions
Population
Imitation
37. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
TV watching
Mainstreaming
7 hours a day
Citizen Kane 1941
38. Targeting niche audiences--easier to use selection theory
Arbitron
Mixed Effects Model
Narrowcasting
Primary Research
39. A concentration of media industries into an ever smaller number of companies
Oligopoly
Telecommunications Act of 1996
Narrowcasting
Encoder
40. Father of Social Science Research
Pulitzer Prize
Critical research
Paul Lazarsfield
Desensitization
41. This invention - used in war - helped to construct the 'inverted pyramid' structure
Selective exposure
Telegraph
Imitation
Horizontal monopoly
42. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Powerful Effects Model
Clear Channel
Imitation
43. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Magic Bullet Theory
Gannett and McClatchy
Marshal McLuhan
44. Weekly news packages in theaters
60% More violent
Cultural Hegemony
Newsreel
Muckrakers
45. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Mainstreaming
Clear Channel
TV
46. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Rupert Murdoch
Field experiments
Audience - visual - economic - political - gatekeepers
NY Times
47. Intellectual questioning about culture and its effect--leads to cultural theory
Gatekeepers
Feedback
Catharsis
Qualitative research
48. Journalists who use things like Twitter to get info out fast - but they are not professional
Open-Ended questions
Citizen Journalists
Beat Reporters
5%
49. People that continue to hold out on technologies
Hard news
Soft news
Laggards
Interpreter
50. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
General Assignment Reporters (GAs)
Empirical research
Fact about the usage of the media
Time Warner