Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






2. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






3. Has the most TV audience






4. Where old and new media collide--media across multiple platforms






5. Weekly news packages in theaters






6. Theory that we primarily use mass media to check what we already believe






7. The ______ is the receiver of the message






8. Always greater then the rating number






9. Free - alternative weeklies with a local and political orientation






10. Age correlates with each medium






11. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






12. Theory stating that media defines the world for us (over-arching theory)






13. NBC is believed to have noise for _______ because it is owned by GE






14. Average household has a TV set on...






15. Sole owner of Viacom/CBS






16. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






17. In social cognitive theory - the direct replication of an observed behavior






18. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






19. The opinion stage to observable research






20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






21. Part of a survey. More then just a one word answer needed. No yes or no questions






22. Set of values and shared beliefs






23. Selection Theory: only expose ourselves to those that we will agree with already






24. Framework for our government






25. Real-life setting - better - but more expensive






26. Intellectual questioning about culture and its effect--leads to cultural theory






27. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






28. Peeks mid 50's






29. Sole owner of News Corp.






30. Technology changes how we live






31. Write on specific subject on particular schedule






32. Television's ability to move people toward a common understanding of how things are






33. ___________ invented the printing press in __________






34. Entry-level job - don't know what you will write






35. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






36. Trying to buy NBC-Universal






37. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






38. The phonograph became the first __________ when Edison put a nickel slot on it






39. Is more credible seeming then newspapers (2 to 1 ratio)






40. Anything that interferes with or alters the message






41. This invention - used in war - helped to construct the 'inverted pyramid' structure






42. A proportion taken to represent the population






43. The TV world is __________________ then the real world






44. Personal noise inserted and pushed in journalism






45. Direct - immediate causes and effects research






46. Receiver's response to message






47. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






48. This relaxed government restrictions on media ownership






49. Regularly updated online journals that comment on just about everything






50. Research that examines larger cultural effects







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Can you answer 50 questions in 15 minutes?


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