Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what we ACTUALLY listen to






2. Write on specific subject on particular schedule






3. Age correlates with each medium






4. Theory that we only pick media that we will find gratifying






5. Framework for our government






6. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






7. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






8. Always greater then the rating number






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. The ______ is the receiver of the message






11. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






12. Is more credible seeming then newspapers (2 to 1 ratio)






13. Does not establish causality. Covers what the majority thinks. All perception






14. Sensational stories that do not serve the democratic function of journalism






15. Name of the guy Hearst send to Cuba






16. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






17. Research that examines larger cultural effects






18. Theory that watching mediated violence reduces people's inclination to behave aggressively






19. A proportion taken to represent the population






20. Second biggest attention topic in news






21. This relaxed government restrictions on media ownership






22. Average American spends _________________________ listening to the radio






23. Universe. Entirety of what you are studying.






24. The recent e-book battle on the Kindle is between these two...






25. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






26. Getting information by word of mouth.






27. Theory stating that media defines the world for us (over-arching theory)






28. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






29. Artificial setting - easier and less expensive - but not as accurate in results






30. Average household has a TV set on...






31. This cheap newsprint created larger readership






32. The percentage of the entire population in that media market






33. Selection Theory: only expose ourselves to those that we will agree with already






34. Investigative journalists that exposed corruption






35. The two (in order) largest newspaper chains (USA Today is owned by one)






36. Research has already been done for you - you just collect it and put it into your paper






37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






38. Scientific research






39. Targeting niche audiences--easier to use selection theory






40. _____________ invented the telegraph in ____________ ('What hath God wrought')






41. A model stating that effects are limited by individual differences and other factors






42. A social science on human behavior






43. The phonograph became the first __________ when Edison put a nickel slot on it






44. Story order emphasis that eventually shapes our world views and values of importance






45. Has the most TV audience






46. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






48. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






49. Owning several types of related businesses across the board






50. Receiver's response to message