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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records what the TV set was currently set on
Audimeter
Telecommunications Act of 1996
small town papers
Disney
2. Real-life setting - better - but more expensive
Dissonance Theory
small town papers
Technological determinism
Field experiments
3. Always greater then the rating number
Survey
Share Number
NY Times
Still photography 1839
4. _____________ invented the telegraph in ____________ ('What hath God wrought')
Mainstreaming
Diurnals
Samuel Morse 1844
Dissonance Theory
5. _________ was tried for libel against the British in his newspaper ___________
War
Joint Operating Agreements (JOAs)
John Peter Zenger New York Weekly
General Assignment Reporters (GAs)
6. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Mixed Effects Model
Publick Occurences
Globalization
Product Placement
7. First American Newspaper
Zoned editions
Dissonance Theory
Publick Occurences
Experiment
8. Is more credible seeming then newspapers (2 to 1 ratio)
Passive Peoplemeter
Winter
Soft news
TV
9. Letters to the editor - non-scientific
Multi-Step Flow theory
Narrowcasting
Audience Generated Feedback
Mainstreaming
10. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
Dissident Press
Marshal McLuhan
Secondary research
11. The ability to effectively and efficiently comprehend and use any form of mediated communication
Audience Generated Feedback
Media literacy
Penny Press
Johannes Gutenberg 1456
12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
John Peter Zenger New York Weekly
Winter
Viacom/CBS
Economy
13. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Contagion effect
Still photography 1839
Selective Perception
Two-Step Flow theory
14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Hard news
Marshal McLuhan
Catharsis
15. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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16. Theory that we only pick media that we will find gratifying
Joint Operating Agreements (JOAs)
Uses and Gratification
Marshal McLuhan
Decoder
17. Regularly updated online journals that comment on just about everything
Winter
Thomas Edison 1877
Catharsis theory
Blogs
18. Father of Social Science Research
Contagion effect
Paul Lazarsfield
Penny Press
Communication
19. Very sensationalistic journalism
Yellow Journalism
Mainstreaming
Uses and Gratification
Imitation
20. This relaxed government restrictions on media ownership
Population
Telecommunications Act of 1996
Payne Fund Studies 1929
Decoder
21. In social cognitive theory - the direct replication of an observed behavior
Time Warner
News Diffusion
Imitation
Selective exposure
22. Where old and new media collide--media across multiple platforms
3 hours a day
Benjamin Day 1833
Convergence
Cultural Hegemony
23. Sole owner of Viacom/CBS
Amazon and MacMillan Publishing
Sumner Redstone
Technological determinism
Orson Wells 1938
24. Average household has a TV set on...
Cable a' la Carte
War
7 hours a day
News Corp.
25. A model stating that media has a very direct and universal impact (effect)
Narrowcasting
Columnists
Survey
Powerful Effects Model
26. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Communication
Agenda-Setting Effect
Passive Peoplemeter
Identification
27. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Muckrakers
Qualitative research
Narrowcasting
28. _________ broadcasted War of the Worlds on Halloween _______.
Fact about the usage of the media
Joint Operating Agreements (JOAs)
Paul Lazarsfield
Orson Wells 1938
29. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Critical research
Share
Fact about the usage of the media
30. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Citizen Kane 1941
Qualitative research
Survey
31. The TV world is __________________ then the real world
Interpreter
War
Convergence
60% More violent
32. Framework for our government
Joseph Pulitzer
Lab experiments
Federalist Papers
TV
33. Peeks in mid 20's
Cultivation Analysis
Movie usage
7 hours a day
Dissident Press
34. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Wilbur Schramm
Saturation Stage
Early Window
35. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Penny Press
Close-ended questions
Convergence
36. Direct - immediate causes and effects research
Muckrakers
Administrative research
Late Majority
Feedback
37. Around the World in 72 days--stunt journalist
Yellow Journalism
Sample
Soft news
Nellie Bly
38. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
TV
Vertical monopoly
Agenda-Setting Effect
cartoons
39. Does not establish causality. Covers what the majority thinks. All perception
Nellie Bly
Narrowcasting
Survey
Newsreel
40. The percentage of the entire population in that media market
Amazon and MacMillan Publishing
Columnists
Rating
Orson Wells 1938
41. Sole owner of News Corp.
Mainstreaming
Arbitron
Viacom/CBS
Rupert Murdoch
42. Second biggest attention topic in news
Economy
Contagion effect
Time Warner
Gatekeepers
43. A proportion taken to represent the population
Administrative research
Uses and Gratification
War
Sample
44. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
3 hours a day
Muckrakers
News Diffusion
Bias
45. The ______ is the receiver of the message
Decoder
Watergate Nixon
News Diffusion
Technological determinism
46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
Still photography 1839
Time Warner
Winter
47. Receiver's response to message
Feedback
Viacom/CBS
Paul Lazarsfield
Secondary research
48. Media makes the world smaller (technology)--called _____________ ____________
Telegraph
Global village
Bias
Two Step Flow
49. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Communication
Convergence
Close-ended questions
Clear Channel
50. Trying to buy NBC-Universal
Wilbur Schramm
Diurnals
Telecommunications Act of 1996
Comcast