SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance
Late Majority
Agenda Setting
Early Majority
small town papers
2. Targeting niche audiences--easier to use selection theory
Open-Ended questions
Narrowcasting
Viacom/CBS
Cultural Hegemony
3. Selection Theory: selective about what you remember
Selective Retention
War of the Worlds
Viacom/CBS
Marshal McLuhan
4. Media makes the world smaller (technology)--called _____________ ____________
Thomas Edison 1877
Hard news
Selective Perception
Global village
5. Selection Theory: selective about what we ACTUALLY listen to
Panel Study
Audience - visual - economic - political - gatekeepers
Selective Perception
Two Step Flow
6. Technology changes how we live
The New York Times
Technological determinism
Two Step Flow
Agenda-Setting Effect
7. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Product Placement
GE/NBC-Universal
Narrowcasting
8. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Columnists
William Randolph Hearst
Still photography 1839
Rating
9. A program that is more specialized to a specific demographic
Narrowcasting
Watergate Nixon
Integrated audience reach
Still photography 1839
10. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Catharsis
Imitation
Laggards
Saturation Stage
11. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Early Majority
Soft news
Still photography 1839
12. Anything that interferes with or alters the message
Noise
Marshal McLuhan
Survey
small town papers
13. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Agenda-Setting Effect
Citizen Journalists
Open-Ended questions
14. Ownership of media companies by multinational corporations
Globalization
Dissident Press
Desensitization
Field experiments
15. Owning several types of related businesses across the board
Multi-Step Flow theory
Horizontal monopoly
Narrowcasting
Encoder
16. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Reinforcement Theory
Agenda-Setting Effect
Oligopoly
17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Soft news
Viacom/CBS
Survey
18. 'The medium is the message'
Selective Perception
Muckrakers
Catharsis theory
Marshal McLuhan
19. Sensational stories that do not serve the democratic function of journalism
Soft news
Blogs
Empirical research
Newsreel
20. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
News Diffusion
Early Majority
Selective exposure
Economy
21. In social cognitive theory - the direct replication of an observed behavior
Imitation
Bias
News Corp.
Agenda Setting
22. These papers are still doing good despite the rapid circulation of newspapers
Experiment
Newspaper Hierarchy
small town papers
Paul Lazarsfield
23. The ______ is the receiver of the message
Decoder
Alternative Press
Open-Ended questions
Rupert Murdoch
24. Writes on a particular area of interest (crime - sports - etc)
Bias
Agenda Setting
Beat Reporters
Rupert Murdoch
25. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
60% More violent
small town papers
Early Window
Selective exposure
26. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
60% More violent
Citizen Kane 1941
7 hours a day
27. Peeks in mid 20's
Limited Effects Model
Movie usage
Reinforcement Theory
Dissident Press
28. aguerre and Niepce invented _________ in ____________
Culture
Oligopoly
Still photography 1839
J.D. Salinger
29. The ability to effectively and efficiently comprehend and use any form of mediated communication
Winter
War
Media literacy
Global village
30. The two (in order) largest newspaper chains (USA Today is owned by one)
Saturation Stage
Gannett and McClatchy
Selective Retention
Globalization
31. Theory that there are multiple opinion leaders that shaper our viewpoints
Catharsis
Saturation Stage
Blogs
Multi-Step Flow theory
32. Father of Social Science Research
Summer
Thomas Edison 1877
Paul Lazarsfield
Narrowcasting
33. _____________ invented the telephone in _____________
Powerful Effects Model
Alexander Graham Bell 1876
Telecommunications Act of 1996
Convergence
34. The theory stating that war - being more visual - will get the most attention and headlines in the news
Selective Perception
Benjamin Harris 1690
Burning Tank Theory
Joint Operating Agreements (JOAs)
35. The Nation's largest metropolitan daily
The New York Times
Gannett and McClatchy
News Diffusion
Telecommunications Act of 1996
36. Personal noise inserted and pushed in journalism
Vertical monopoly
Bias
Radio usage
Joseph Pulitzer
37. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Passive Peoplemeter
Still photography 1839
Cultivation Analysis
38. Always greater then the rating number
Convergence
Uses and Gratification
Share Number
Joint Operating Agreements (JOAs)
39. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Cultivation Analysis
Lab experiments
Alternative Press
Integrated audience reach
40. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
GE/NBC-Universal
Media Originated Feedback
Narrowcasting
Field experiments
41. The percentage of the entire population in that media market
Rating
John Peter Zenger New York Weekly
Laggards
Clear Channel
42. A proportion taken to represent the population
Sample
Mainstreaming
Two Step Flow
Share Number
43. ____________ invented the phonograph in _________
Amazon and MacMillan Publishing
Muckrakers
Thomas Edison 1877
NY Times
44. Sole owner of News Corp.
Agenda-Setting Effect
Rupert Murdoch
NY Times
Nellie Bly
45. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Media Originated Feedback
Experiment
Narrowcasting
Print media usage
46. _________ broadcasted War of the Worlds on Halloween _______.
Newsreel
Orson Wells 1938
Telegraph
Pulitzer Prize
47. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Stimulation theory
The New York Times
Conan O'Brian
Dissonance Theory
48. Margin of error in polls
Lab experiments
5%
cartoons
Disney
49. The opinion stage to observable research
Empirical research
Identification
Vertical monopoly
Early Window
50. Write on specific subject on particular schedule
Columnists
Globalization
Selective Retention
Critical research