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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increasing the amount of advertising and mixing commercial and noncommercial media content
Paul Lazarsfield
Two-Step Flow theory
Telegraph
Hypercommercialism
2. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Laggards
NY Times
Catharsis theory
Arbitron
3. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Thomas Edison 1877
Early Majority
Pulitzer Prize
4. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Citizen Journalists
Two-Step Flow theory
Diurnals
5. First American Newspaper
Payne Fund Studies 1929
Albert Bandura
Viacom/CBS
Publick Occurences
6. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Wire Services
cartoons
Burning Tank Theory
Clear Channel
7. Margin of error in polls
Gatekeepers
5%
Encoder
News Corp.
8. A powerful effects model using the analogy of firing something through society for a direct hit
Critical research
Contagion effect
Conan O'Brian
Magic Bullet Theory
9. In social cognitive theory - the direct replication of an observed behavior
Interpreter
Audimeter
Imitation
Agenda Setting
10. Selection Theory: selective about what you remember
Selective Retention
The New York Sun
Media Originated Feedback
Paul Lazarsfield
11. __________came up with the basic model of mass communication
Wilbur Schramm
Panel Study
Late Majority
Agenda Setting
12. The opinion stage to observable research
Print media usage
Encoder
Empirical research
Burning Tank Theory
13. Trying to buy NBC-Universal
Benjamin Day 1833
Communication
Comcast
Pulitzer Prize
14. A concentration of media industries into an ever smaller number of companies
Magic Bullet Theory
Print media usage
Interpreter
Oligopoly
15. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Narrowcasting
Samuel Morse 1844
Agenda Setting
16. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Movie usage
Culture
Wilbur Schramm
17. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Economy
Close-ended questions
Dissonance Theory
Selective Perception
18. If the media covers terrorist attacks - it leads to more terrorist attacks
Two Step Flow
Contagion effect
Economy
Blogs
19. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Decoder
Beat Reporters
Survey
20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Primary Research
Nellie Bly
Dissident Press
Time Warner
21. Selection Theory: selective about what we ACTUALLY listen to
Catharsis theory
John Peter Zenger New York Weekly
Burning Tank Theory
Selective Perception
22. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
7 hours a day
Close-ended questions
Economy
Desensitization
23. Theory that watching mediated violence reduces people's inclination to behave aggressively
Nellie Bly
Empirical research
Catharsis
News Hole
24. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Newsreel
GE/NBC-Universal
Audience - visual - economic - political - gatekeepers
Publick Occurences
25. The ______ sends the message
Still photography 1839
Passive Peoplemeter
Selective Perception
Encoder
26. The ability to effectively and efficiently comprehend and use any form of mediated communication
J.D. Salinger
Alternative Press
Integrated audience reach
Media literacy
27. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
60% More violent
News Diffusion
Hypercommercialism
Payne Fund Studies 1929
28. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Delay
Early Majority
Lab experiments
Preview Audiences
29. Television's ability to move people toward a common understanding of how things are
Content Analysis
Clear Channel
Experiment
Mainstreaming
30. Provide feedback for movies
War of the Worlds
Preview Audiences
Time Warner
Global village
31. 'The medium is the message'
Citizen Journalists
GE/NBC-Universal
TV
Marshal McLuhan
32. _____________ invented the telephone in _____________
Diurnals
Noise
Soft news
Alexander Graham Bell 1876
33. People that will buy news technologies first
Innovators/Early Adaptors
Product Placement
Early Majority
TV
34. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Diurnals
Content Analysis
Saturation Stage
35. Original research. Do it yourself
Primary Research
Remington
Close-ended questions
NY Times
36. aguerre and Niepce invented _________ in ____________
Remington
Publick Occurences
Laggards
Still photography 1839
37. These papers are still doing good despite the rapid circulation of newspapers
Albert Bandura
Thomas Edison 1877
small town papers
Audience Generated Feedback
38. A program that is more specialized to a specific demographic
Integrated audience reach
Narrowcasting
Alternative Press
Joint Operating Agreements (JOAs)
39. Story order emphasis that eventually shapes our world views and values of importance
Selective Retention
Share Number
Payne Fund Studies 1929
Agenda Setting
40. Weekly news packages in theaters
Joseph Pulitzer
Cultural Hegemony
Comcast
Newsreel
41. ___________ published Publick Occurences in __________
Newsreel
Benjamin Harris 1690
Marshal McLuhan
Jukebox
42. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Dissonance Theory
Time Warner
Identification
Columnists
43. Owning several types of related businesses across the board
War
Decoder
Stimulation theory
Horizontal monopoly
44. Stragglers to buying technology
Close-ended questions
Late Majority
Radio usage
War
45. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Global village
Agenda Setting
Selective Perception
46. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Citizen Kane 1941
John Peter Zenger New York Weekly
Columnists
Share
47. Framework for our government
Federalist Papers
Early Majority
Vertical monopoly
Lab experiments
48. Universe. Entirety of what you are studying.
Narrowcasting
Population
Viacom/CBS
Open-Ended questions
49. Suburban or regional versions of a metropolitan paper
small town papers
Zoned editions
Contagion effect
TV watching
50. Awarded every April since 1917 for excellence
Selective Retention
Pulitzer Prize
News Diffusion
Federalist Papers