Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to effectively and efficiently comprehend and use any form of mediated communication






2. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






3. Name of the guy Hearst send to Cuba






4. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






5. Has the most TV audience






6. This relaxed government restrictions on media ownership






7. In social cognitive theory - the direct replication of an observed behavior






8. Theory stating that media defines the world for us (over-arching theory)






9. Peeks in mid 20's






10. Sole owner of Viacom/CBS






11. A model stating that effects are limited by individual differences and other factors






12. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






13. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






14. Single company owns every aspect of business (i.e. production - distribution - etc)






15. Letters to the editor - non-scientific






16. Free - alternative weeklies with a local and political orientation






17. The phonograph became the first __________ when Edison put a nickel slot on it






18. Collection of data that can be characterized and counted in a way. Type of empirical research






19. _________ was tried for libel against the British in his newspaper ___________






20. Has the fewest TV viewers






21. Theory that we primarily use mass media to check what we already believe






22. Scientific research






23. Famous radio broadcast proving limited effects theories






24. Margin of error in polls






25. _____________ created the New York Sun in __________






26. Trying to buy NBC-Universal






27. Theory that watching mediated violence reduces people's inclination to behave aggressively






28. This host demonstrated cultural imperialism in campaigning for the Finland President

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29. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






30. Age correlates with each medium






31. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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32. People that continue to hold out on technologies






33. The Nation's largest metropolitan daily






34. Writes on a particular area of interest (crime - sports - etc)






35. The biggest owner of radio stations (Dixie Chick controversy)






36. Suburban or regional versions of a metropolitan paper






37. These papers are still doing good despite the rapid circulation of newspapers






38. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






39. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






40. ___________ published Publick Occurences in __________






41. A model stating that media has a very direct and universal impact (effect)






42. Ownership of media companies by multinational corporations






43. Personal noise inserted and pushed in journalism






44. Does not establish causality. Covers what the majority thinks. All perception






45. NBC is believed to have noise for _______ because it is owned by GE






46. Increasing the amount of advertising and mixing commercial and noncommercial media content






47. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






48. Universe. Entirety of what you are studying.






49. Owning several types of related businesses across the board






50. Television's ability to move people toward a common understanding of how things are