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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Audience Generated Feedback
Economy
Viacom/CBS
2. This host demonstrated cultural imperialism in campaigning for the Finland President
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3. Records what the TV set was currently set on
Audimeter
Communication
Pulitzer Prize
TV watching
4. Does not establish causality. Covers what the majority thinks. All perception
Diurnals
Selective Perception
Survey
Reinforcement Theory
5. The theory stating that war - being more visual - will get the most attention and headlines in the news
Imitation
Burning Tank Theory
Audience - visual - economic - political - gatekeepers
Cultivation Analysis
6. Sole owner of News Corp.
Critical research
Limited Effects Model
Rupert Murdoch
Innovators/Early Adaptors
7. Provide feedback for movies
Desensitization
Innovators/Early Adaptors
5%
Preview Audiences
8. The recent e-book battle on the Kindle is between these two...
5%
Telegraph
Mainstreaming
Amazon and MacMillan Publishing
9. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Newsreel
TV watching
Saturation Stage
Sumner Redstone
10. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Winter
Share
Clear Channel
Marshal McLuhan
11. Placing of stories around ads
News Hole
Identification
Powerful Effects Model
A. C. Nielson Co
12. Selection Theory: selective about what you remember
Selective Retention
Publick Occurences
Muckrakers
Field experiments
13. Selection Theory: only expose ourselves to those that we will agree with already
War of the Worlds
Secondary research
Selective exposure
Wilbur Schramm
14. Owning several types of related businesses across the board
Comcast
Delay
Nellie Bly
Horizontal monopoly
15. Ownership of media companies by multinational corporations
Cable a' la Carte
News Corp.
Preview Audiences
Globalization
16. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Johannes Gutenberg 1456
Empirical research
Soft news
17. Sensational stories that do not serve the democratic function of journalism
Soft news
Dissonance Theory
Media Originated Feedback
Interpreter
18. Where old and new media collide--media across multiple platforms
Limited Effects Model
Convergence
Still photography 1839
Cultural Hegemony
19. Father of Social Science Research
Communication
Mainstreaming
Paul Lazarsfield
Viacom/CBS
20. Media makes the world smaller (technology)--called _____________ ____________
The New York Times
Orson Wells 1938
Global village
Clear Channel
21. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
The New York Sun
Newsreel
TV
22. ___________ published Publick Occurences in __________
Open-Ended questions
Benjamin Harris 1690
Cultivation Theory
Stimulation theory
23. Writes on a particular area of interest (crime - sports - etc)
Mainstreaming
Newspaper Hierarchy
Beat Reporters
Benjamin Harris 1690
24. Single company owns every aspect of business (i.e. production - distribution - etc)
Remington
Pulitzer Prize
John Peter Zenger New York Weekly
Vertical monopoly
25. A concentration of media industries into an ever smaller number of companies
Federalist Papers
Narrowcasting
Oligopoly
Secondary research
26. Peeks in mid 20's
Movie usage
Contagion effect
Globalization
Culture
27. People that continue to hold out on technologies
Laggards
Catharsis
Decoder
Media literacy
28. Collection of data that can be characterized and counted in a way. Type of empirical research
War of the Worlds
Jukebox
Content Analysis
Empirical research
29. Direct - immediate causes and effects research
Administrative research
Media literacy
Open-Ended questions
Telegraph
30. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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31. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
NY Times
Narrowcasting
GE/NBC-Universal
Audimeter
32. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
cartoons
Peoplemeter
Reinforcement Theory
Zoned editions
33. Famous radio broadcast proving limited effects theories
Cultural Hegemony
Panel Study
War of the Worlds
Limited Effects Model
34. Margin of error in polls
Reinforcement Theory
TV
5%
Encoder
35. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
small town papers
Publick Occurences
Media Originated Feedback
36. The percentage of the entire population in that media market
Sumner Redstone
Feedback
Lab experiments
Rating
37. Scientific research
Publick Occurences
Empirical research
Economy
NY Times
38. Is more credible seeming then newspapers (2 to 1 ratio)
Delay
Marshal McLuhan
TV
Integrated audience reach
39. A program that is more specialized to a specific demographic
Agenda-Setting Effect
Publick Occurences
Rating
Narrowcasting
40. Personal noise inserted and pushed in journalism
Bias
Dissident Press
Contagion effect
Experiment
41. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Laggards
Powerful Effects Model
Alternative Press
Cable a' la Carte
42. Theory that we only pick media that we will find gratifying
Pulitzer Prize
Diurnals
Panel Study
Uses and Gratification
43. _________ was tried for libel against the British in his newspaper ___________
Cultivation Theory
Share Number
John Peter Zenger New York Weekly
Payne Fund Studies 1929
44. Name of the guy Hearst send to Cuba
Remington
Reinforcement Theory
Horizontal monopoly
Integrated audience reach
45. The phonograph became the first __________ when Edison put a nickel slot on it
News Corp.
Empirical research
Content Analysis
Jukebox
46. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Experiment
Joseph Pulitzer
Pulitzer Prize
Still photography 1839
47. Write on specific subject on particular schedule
Noise
Citizen Journalists
Columnists
Benjamin Day 1833
48. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Sumner Redstone
Watergate Nixon
Preview Audiences
49. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Publick Occurences
Movie usage
Sumner Redstone
News Diffusion
50. A model stating that effects are limited by individual differences and other factors
Wire Services
Identification
Nellie Bly
Limited Effects Model