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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Receiver's response to message
TV watching
Feedback
Population
Narrowcasting
2. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Zoned editions
Decoder
Qualitative research
3. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Early Window
Arbitron
Citizen Journalists
News Corp.
4. Records what the TV set was currently set on
News Corp.
Audimeter
Technological determinism
Thomas Edison 1877
5. ____________ invented the phonograph in _________
Penny Press
Mainstreaming
Selective exposure
Thomas Edison 1877
6. Peeks in mid 20's
Movie usage
Muckrakers
Audimeter
Powerful Effects Model
7. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
3 hours a day
Conan O'Brian
Two Step Flow
Panel Study
8. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
5%
Paul Lazarsfield
Hypercommercialism
9. Scientific research
Selective exposure
Contagion effect
Empirical research
Integrated audience reach
10. Free - alternative weeklies with a local and political orientation
Powerful Effects Model
Dissident Press
Still photography 1839
Communication
11. The ______ sends the message
Oligopoly
Encoder
Decoder
Passive Peoplemeter
12. In social cognitive theory - the direct replication of an observed behavior
Time Warner
Narrowcasting
Two Step Flow
Imitation
13. Viewing violence causes anti-social behavior among some children
Stimulation theory
Passive Peoplemeter
Arbitron
War
14. ___________ invented the printing press in __________
Primary Research
Johannes Gutenberg 1456
small town papers
Oligopoly
15. The TV world is __________________ then the real world
Magic Bullet Theory
Amazon and MacMillan Publishing
60% More violent
Disney
16. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Share
Disney
Citizen Kane 1941
Remington
17. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Audimeter
Experiment
Pulitzer Prize
Bias
18. Does not establish causality. Covers what the majority thinks. All perception
Communication
Survey
Imitation
Still photography 1839
19. This host demonstrated cultural imperialism in campaigning for the Finland President
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20. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Preview Audiences
Summer
Soft news
21. Ownership of media companies by multinational corporations
Globalization
TV watching
Late Majority
Survey
22. The ______ is the receiver of the message
Encoder
Desensitization
Decoder
Telegraph
23. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Diurnals
Decoder
Desensitization
Yellow Journalism
24. Artificial setting - easier and less expensive - but not as accurate in results
Sumner Redstone
Culture
Winter
Lab experiments
25. Awarded every April since 1917 for excellence
Fact about the usage of the media
5%
Pulitzer Prize
Cultivation Analysis
26. This invention - used in war - helped to construct the 'inverted pyramid' structure
Communication
Thomas Edison 1877
Telegraph
Selective exposure
27. Theory that watching mediated violence reduces people's inclination to behave aggressively
Uses and Gratification
Catharsis
Narrowcasting
Content Analysis
28. Television's ability to move people toward a common understanding of how things are
Cultivation Theory
Benjamin Harris 1690
Wilbur Schramm
Mainstreaming
29. The percentage of the entire population in that media market
Newsreel
Open-Ended questions
Rating
Product Placement
30. Always greater then the rating number
Share Number
Yellow Journalism
TV watching
Zoned editions
31. Sole owner of News Corp.
Cable a' la Carte
Amazon and MacMillan Publishing
Beat Reporters
Rupert Murdoch
32. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Samuel Morse 1844
Survey
Arbitron
Rupert Murdoch
33. Provide feedback for movies
Preview Audiences
Movie usage
Print media usage
TV watching
34. Personal noise inserted and pushed in journalism
Beat Reporters
Administrative research
Bias
Radio usage
35. Has the fewest TV viewers
Print media usage
Imitation
Summer
small town papers
36. Universe. Entirety of what you are studying.
Lab experiments
Jukebox
Population
Critical research
37. A model stating that media can effect some people - but not others (not everyone)
Product Placement
Hard news
Jukebox
Mixed Effects Model
38. Story order emphasis that eventually shapes our world views and values of importance
William Randolph Hearst
Open-Ended questions
News Corp.
Agenda Setting
39. Died recently - wrote The Catcher in the Rye
Field experiments
Gannett and McClatchy
J.D. Salinger
Comcast
40. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Still photography 1839
Conan O'Brian
William Randolph Hearst
Columnists
41. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Share Number
News Diffusion
Burning Tank Theory
Albert Bandura
42. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Amazon and MacMillan Publishing
Empirical research
Gatekeepers
Cultural Hegemony
43. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Mainstreaming
Alexander Graham Bell 1876
Remington
44. People that will buy news technologies first
Secondary research
War of the Worlds
Preview Audiences
Innovators/Early Adaptors
45. Owning several types of related businesses across the board
Citizen Kane 1941
Viacom/CBS
Horizontal monopoly
Catharsis
46. _____________ created the New York Sun in __________
Decoder
Globalization
Product Placement
Benjamin Day 1833
47. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Late Majority
Identification
Movie usage
Samuel Morse 1844
48. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Share Number
Multi-Step Flow theory
Hard news
Benjamin Day 1833
49. The phonograph became the first __________ when Edison put a nickel slot on it
7 hours a day
Product Placement
Payne Fund Studies 1929
Jukebox
50. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
TV
A. C. Nielson Co
Media Originated Feedback
5%