Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






2. Suburban or regional versions of a metropolitan paper






3. Sole owner of Viacom/CBS






4. Died recently - wrote The Catcher in the Rye






5. Theory that we primarily use mass media to check what we already believe






6. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






7. Publisher - THE Editor - other editors - designers - reporters






8. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






9. Increasing the amount of advertising and mixing commercial and noncommercial media content






10. The ______ is the source in which the message passes through (example: book - TV channel)






11. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






12. Framework for our government






13. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






14. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






15. The ability to effectively and efficiently comprehend and use any form of mediated communication






16. Technology changes how we live






17. Part of a survey. More then just a one word answer needed. No yes or no questions






18. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






19. A social science on human behavior






20. This relaxed government restrictions on media ownership






21. Age correlates with each medium






22. The biggest owner of radio stations (Dixie Chick controversy)






23. A proportion taken to represent the population






24. Personal noise inserted and pushed in journalism






25. Is more credible seeming then newspapers (2 to 1 ratio)






26. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






27. When one culture forces or pushes their culture on another






28. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






29. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






30. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






31. Placing of stories around ads






32. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






33. NBC is believed to have noise for _______ because it is owned by GE






34. Owning several types of related businesses across the board






35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






36. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






37. Selection Theory: only expose ourselves to those that we will agree with already






38. Selection Theory: selective about what we ACTUALLY listen to






39. Research that examines larger cultural effects






40. People that will buy news technologies first






41. Peeks mid 50's






42. Collection of data that can be characterized and counted in a way. Type of empirical research






43. Journalists who use things like Twitter to get info out fast - but they are not professional






44. The phonograph became the first __________ when Edison put a nickel slot on it






45. Single company owns every aspect of business (i.e. production - distribution - etc)






46. Artificial setting - easier and less expensive - but not as accurate in results






47. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






48. First American Newspaper






49. The opinion stage to observable research






50. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)