Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






2. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






3. Single company owns every aspect of business (i.e. production - distribution - etc)






4. This invention - used in war - helped to construct the 'inverted pyramid' structure






5. A social science on human behavior






6. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






7. Part of a survey. More then just a one word answer needed. No yes or no questions






8. Theory stating that media defines the world for us (over-arching theory)






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. Letters to the editor - non-scientific






11. Framework for our government






12. _________ broadcasted War of the Worlds on Halloween _______.






13. Average American spends _________________________ listening to the radio






14. Always greater then the rating number






15. Television's ability to move people toward a common understanding of how things are






16. aguerre and Niepce invented _________ in ____________






17. Famous radio broadcast proving limited effects theories






18. Theory that we primarily use mass media to check what we already believe






19. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






20. Original research. Do it yourself






21. A program that is more specialized to a specific demographic






22. Average household has a TV set on...






23. ____________ invented the phonograph in _________






24. Died recently - wrote The Catcher in the Rye






25. Provide feedback for movies






26. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






27. Very sensationalistic journalism






28. Peeks mid 50's






29. ___________ published Publick Occurences in __________






30. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






31. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






32. The TV world is __________________ then the real world






33. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






34. Universe. Entirety of what you are studying.






35. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






36. Anything that interferes with or alters the message






37. A concentration of media industries into an ever smaller number of companies






38. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






39. Collection of data that can be characterized and counted in a way. Type of empirical research






40. The recent e-book battle on the Kindle is between these two...






41. Second biggest attention topic in news






42. Peeks in late teens






43. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






44. Ownership of media companies by multinational corporations






45. NBC is believed to have noise for _______ because it is owned by GE






46. Has the most TV audience






47. The ______ is the receiver of the message






48. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






49. Direct - immediate causes and effects research






50. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools