Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






2. A concentration of media industries into an ever smaller number of companies






3. In social cognitive theory - the direct replication of an observed behavior






4. A model stating that media can effect some people - but not others (not everyone)






5. Media makes the world smaller (technology)--called _____________ ____________






6. Anything that interferes with or alters the message






7. The ______ is the receiver of the message






8. NBC is believed to have noise for _______ because it is owned by GE






9. The ______ is the source in which the message passes through (example: book - TV channel)






10. Story order emphasis that eventually shapes our world views and values of importance






11. A model stating that effects are limited by individual differences and other factors






12. Father of Social Science Research






13. The ______ sends the message






14. The first major daily






15. People that continue to hold out on technologies






16. Research that examines larger cultural effects






17. Selection Theory: selective about what you remember






18. The opinion stage to observable research






19. Free - alternative weeklies with a local and political orientation






20. One problem with Schramm's model: there is no longer any _______ in the message






21. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






22. Died recently - wrote The Catcher in the Rye






23. Famous radio broadcast proving limited effects theories






24. The percentage of the entire population in that media market






25. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






27. Selection Theory: only expose ourselves to those that we will agree with already






28. The ability to effectively and efficiently comprehend and use any form of mediated communication






29. Personal noise inserted and pushed in journalism






30. _____________ invented the telegraph in ____________ ('What hath God wrought')






31. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






32. Has the fewest TV viewers






33. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






34. Margin of error in polls






35. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






36. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






37. _____________ invented the telephone in _____________






38. The Nation's largest metropolitan daily






39. _________ was tried for libel against the British in his newspaper ___________






40. Writes on a particular area of interest (crime - sports - etc)






41. Second biggest attention topic in news






42. Getting information by word of mouth.






43. A social science on human behavior






44. Placing of stories around ads






45. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






46. This host demonstrated cultural imperialism in campaigning for the Finland President

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47. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






48. First American Newspaper






49. Provide feedback for movies






50. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate