Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Average household has a TV set on...






2. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






3. One problem with Schramm's model: there is no longer any _______ in the message






4. __________came up with the basic model of mass communication






5. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






6. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






7. Name of the guy Hearst send to Cuba






8. Ownership of media companies by multinational corporations






9. The opinion stage to observable research






10. The phonograph became the first __________ when Edison put a nickel slot on it






11. In social cognitive theory - the direct replication of an observed behavior






12. ____________ invented the phonograph in _________






13. People that continue to hold out on technologies






14. These papers are still doing good despite the rapid circulation of newspapers






15. Write on specific subject on particular schedule






16. If the media covers terrorist attacks - it leads to more terrorist attacks






17. Provide feedback for movies






18. Sole owner of News Corp.






19. People that will buy news technologies first






20. _____________ invented the telephone in _____________






21. First American Newspaper






22. Framework for our government






23. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






24. NBC is believed to have noise for _______ because it is owned by GE






25. Very sensationalistic journalism






26. Has the most TV audience






27. Suburban or regional versions of a metropolitan paper






28. This invention - used in war - helped to construct the 'inverted pyramid' structure






29. Getting information by word of mouth.






30. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






31. Investigative journalists that exposed corruption






32. _____________ created the New York Sun in __________






33. The first major daily






34. Age correlates with each medium






35. Records what the TV set was currently set on






36. Trying to buy NBC-Universal






37. _________ was tried for libel against the British in his newspaper ___________






38. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


39. Selection Theory: only expose ourselves to those that we will agree with already






40. Writes on a particular area of interest (crime - sports - etc)






41. Real-life setting - better - but more expensive






42. Awarded every April since 1917 for excellence






43. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






44. Research that examines larger cultural effects






45. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






47. Free - alternative weeklies with a local and political orientation






48. Theory that we primarily use mass media to check what we already believe






49. Letters to the editor - non-scientific






50. Weekly news packages in theaters