Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






2. Trying to buy NBC-Universal






3. Real-life setting - better - but more expensive






4. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






5. Margin of error in polls






6. Publisher - THE Editor - other editors - designers - reporters






7. The TV world is __________________ then the real world






8. Sole owner of Viacom/CBS






9. Viewing violence causes anti-social behavior among some children






10. Placing of stories around ads






11. Selection Theory: only expose ourselves to those that we will agree with already






12. The theory stating that war - being more visual - will get the most attention and headlines in the news






13. Weekly news packages in theaters






14. People that continue to hold out on technologies






15. Father of Social Science Research






16. Write on specific subject on particular schedule






17. Anything that interferes with or alters the message






18. Regularly updated online journals that comment on just about everything






19. Story order emphasis that eventually shapes our world views and values of importance






20. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






21. Theory that we only pick media that we will find gratifying






22. Television's ability to move people toward a common understanding of how things are






23. Selection Theory: selective about what you remember






24. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






25. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






26. Part of a survey. More then just a one word answer needed. No yes or no questions






27. Direct - immediate causes and effects research






28. Set of values and shared beliefs






29. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






30. Collection of data that can be characterized and counted in a way. Type of empirical research






31. A concentration of media industries into an ever smaller number of companies






32. Sole owner of News Corp.






33. Average American spends _________________________ listening to the radio






34. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






36. Writes on a particular area of interest (crime - sports - etc)






37. Has the fewest TV viewers






38. Is more credible seeming then newspapers (2 to 1 ratio)






39. Original research. Do it yourself






40. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






41. The opinion stage to observable research






42. Targeting niche audiences--easier to use selection theory






43. These papers are still doing good despite the rapid circulation of newspapers






44. The ______ is the source in which the message passes through (example: book - TV channel)






45. The ______ sends the message






46. Getting information by word of mouth.






47. Receiver's response to message






48. _________ was tried for libel against the British in his newspaper ___________






49. _____________ created the New York Sun in __________






50. A social science on human behavior