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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Does not establish causality. Covers what the majority thinks. All perception
3 hours a day
Survey
Powerful Effects Model
Empirical research
2. Sole owner of News Corp.
Rupert Murdoch
Sumner Redstone
The New York Sun
Innovators/Early Adaptors
3. Owning several types of related businesses across the board
Sumner Redstone
Soft news
Horizontal monopoly
William Randolph Hearst
4. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Globalization
Gatekeepers
small town papers
5. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Gannett and McClatchy
William Randolph Hearst
Burning Tank Theory
Product Placement
6. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Stimulation theory
Gatekeepers
A. C. Nielson Co
Early Window
7. The biggest owner of radio stations (Dixie Chick controversy)
Marshal McLuhan
Clear Channel
News Diffusion
Hard news
8. Stragglers to buying technology
Still photography 1839
Integrated audience reach
Late Majority
Saturation Stage
9. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
The New York Sun
NY Times
Close-ended questions
Two-Step Flow theory
10. This host demonstrated cultural imperialism in campaigning for the Finland President
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11. Personal noise inserted and pushed in journalism
Two Step Flow
Viacom/CBS
3 hours a day
Bias
12. People that will buy news technologies first
Movie usage
TV
Delay
Innovators/Early Adaptors
13. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Convergence
Cultivation Analysis
Interpreter
Gatekeepers
14. Set of values and shared beliefs
Culture
Dissident Press
Agenda Setting
Telecommunications Act of 1996
15. The percentage of the entire population in that media market
Rating
Early Window
Movie usage
Albert Bandura
16. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Blogs
Telegraph
Narrowcasting
17. Intellectual questioning about culture and its effect--leads to cultural theory
Diurnals
Early Window
Culture
Qualitative research
18. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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19. A powerful effects model using the analogy of firing something through society for a direct hit
Comcast
Magic Bullet Theory
Decoder
Hypercommercialism
20. ___________ published Publick Occurences in __________
TV watching
Administrative research
Benjamin Harris 1690
Arbitron
21. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Qualitative research
Time Warner
Benjamin Day 1833
Share
22. Selection Theory: selective about what you remember
Summer
Feedback
Selective Retention
Share
23. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Narrowcasting
Uses and Gratification
Experiment
24. Sole owner of Viacom/CBS
Hard news
Sumner Redstone
Agenda Setting
Passive Peoplemeter
25. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Horizontal monopoly
Amazon and MacMillan Publishing
Close-ended questions
Winter
26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Arbitron
Economy
Johannes Gutenberg 1456
27. Ownership of media companies by multinational corporations
Sample
Globalization
Citizen Journalists
Mixed Effects Model
28. Universe. Entirety of what you are studying.
Population
War of the Worlds
Yellow Journalism
Share Number
29. Publisher - THE Editor - other editors - designers - reporters
Mainstreaming
Newspaper Hierarchy
Telecommunications Act of 1996
Cultural Hegemony
30. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Selective exposure
Radio usage
Remington
Disney
31. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
General Assignment Reporters (GAs)
Cultivation Theory
Product Placement
Primary Research
32. Famous radio broadcast proving limited effects theories
General Assignment Reporters (GAs)
War of the Worlds
Thomas Edison 1877
Audience Generated Feedback
33. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Payne Fund Studies 1929
William Randolph Hearst
News Corp.
34. Peeks in late teens
Newspaper Hierarchy
Radio usage
Selective Perception
Pulitzer Prize
35. Part of a survey. More then just a one word answer needed. No yes or no questions
Empirical research
A. C. Nielson Co
Communication
Open-Ended questions
36. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Encoder
Remington
7 hours a day
37. The ______ sends the message
Encoder
Clear Channel
Time Warner
Citizen Journalists
38. Scientific research
5%
Amazon and MacMillan Publishing
Empirical research
Late Majority
39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Hard news
Dissident Press
Gannett and McClatchy
40. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Hard news
Early Majority
Penny Press
Alternative Press
41. First American Newspaper
Publick Occurences
Movie usage
Lab experiments
Newsreel
42. When one culture forces or pushes their culture on another
Narrowcasting
Horizontal monopoly
Yellow Journalism
Cultural Hegemony
43. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Stimulation theory
NY Times
Secondary research
44. A model stating that media can effect some people - but not others (not everyone)
Late Majority
Selective Perception
cartoons
Mixed Effects Model
45. Trying to buy NBC-Universal
TV
Mixed Effects Model
Comcast
News Corp.
46. Targeting niche audiences--easier to use selection theory
Audience Generated Feedback
Global village
Cultivation Theory
Narrowcasting
47. Journalists who use things like Twitter to get info out fast - but they are not professional
Rating
News Corp.
Product Placement
Citizen Journalists
48. Average household has a TV set on...
Early Window
Desensitization
7 hours a day
Administrative research
49. Has the fewest TV viewers
Reinforcement Theory
Summer
Agenda Setting
Catharsis theory
50. One problem with Schramm's model: there is no longer any _______ in the message
Alexander Graham Bell 1876
7 hours a day
Delay
Paul Lazarsfield