Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Around the World in 72 days--stunt journalist






2. Research has already been done for you - you just collect it and put it into your paper






3. This relaxed government restrictions on media ownership






4. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






5. Theory that watching mediated violence reduces people's inclination to behave aggressively






6. Collection of data that can be characterized and counted in a way. Type of empirical research






7. Peeks in late teens






8. A powerful effects model using the analogy of firing something through society for a direct hit






9. Television's ability to move people toward a common understanding of how things are






10. The ______ is the source in which the message passes through (example: book - TV channel)






11. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






12. Margin of error in polls






13. Died recently - wrote The Catcher in the Rye






14. First American Newspaper






15. Real-life setting - better - but more expensive






16. Sensational stories that do not serve the democratic function of journalism






17. _____________ invented the telephone in _____________






18. Single company owns every aspect of business (i.e. production - distribution - etc)






19. ____________ invented the phonograph in _________






20. Increasing the amount of advertising and mixing commercial and noncommercial media content






21. _____________ invented the telegraph in ____________ ('What hath God wrought')






22. Technology changes how we live






23. Research that examines larger cultural effects






24. Personal noise inserted and pushed in journalism






25. Stragglers to buying technology






26. Theory that there are multiple opinion leaders that shaper our viewpoints






27. A concentration of media industries into an ever smaller number of companies






28. Has the fewest TV viewers






29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






30. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






31. Anything that interferes with or alters the message






32. Always greater then the rating number






33. Suburban or regional versions of a metropolitan paper






34. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






35. Free - alternative weeklies with a local and political orientation






36. Records what the TV set was currently set on






37. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






38. A proportion taken to represent the population






39. Recently announced that it would charge for frequent access to website (newspaper)






40. The percentage of the entire population in that media market






41. Father of Social Science Research






42. If the media covers terrorist attacks - it leads to more terrorist attacks






43. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






44. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






45. The theory stating that war - being more visual - will get the most attention and headlines in the news






46. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






47. The phonograph became the first __________ when Edison put a nickel slot on it






48. Average household has a TV set on...






49. _________ was tried for libel against the British in his newspaper ___________






50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.