Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






2. Publisher - THE Editor - other editors - designers - reporters






3. Single company owns every aspect of business (i.e. production - distribution - etc)






4. ___________ invented the printing press in __________






5. Set of values and shared beliefs






6. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






7. Ownership of media companies by multinational corporations






8. aguerre and Niepce invented _________ in ____________






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. The recent e-book battle on the Kindle is between these two...






11. Around the World in 72 days--stunt journalist






12. Research has already been done for you - you just collect it and put it into your paper






13. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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14. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






15. In social cognitive theory - the direct replication of an observed behavior






16. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






17. Letters to the editor - non-scientific






18. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






19. People that will buy news technologies first






20. Peeks in mid 60's






21. _________ was tried for libel against the British in his newspaper ___________






22. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






23. Direct - immediate causes and effects research






24. Famous radio broadcast proving limited effects theories






25. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






26. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






27. _____________ invented the telegraph in ____________ ('What hath God wrought')






28. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






29. The ______ sends the message






30. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






31. This cheap newsprint created larger readership






32. Has the most TV audience






33. Selection Theory: selective about what we ACTUALLY listen to






34. Scientific research






35. The two (in order) largest newspaper chains (USA Today is owned by one)






36. Investigative journalists that exposed corruption






37. Universe. Entirety of what you are studying.






38. The ______ is the receiver of the message






39. ____________ invented the phonograph in _________






40. Where old and new media collide--media across multiple platforms






41. Stragglers to buying technology






42. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






43. Age correlates with each medium






44. Getting information by word of mouth.






45. The theory stating that war - being more visual - will get the most attention and headlines in the news






46. Framework for our government






47. 'The medium is the message'






48. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






49. Very sensationalistic journalism






50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.