Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct - immediate causes and effects research






2. Research that examines larger cultural effects






3. Theory stating that media defines the world for us (over-arching theory)






4. Awarded every April since 1917 for excellence






5. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






6. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






7. Father of Social Science Research






8. A powerful effects model using the analogy of firing something through society for a direct hit






9. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






10. People that continue to hold out on technologies






11. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






12. Artificial setting - easier and less expensive - but not as accurate in results






13. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






14. Average American spends _________________________ listening to the radio






15. Is more credible seeming then newspapers (2 to 1 ratio)






16. Weekly news packages in theaters






17. Viewing violence causes anti-social behavior among some children






18. A model stating that effects are limited by individual differences and other factors






19. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






20. Has the fewest TV viewers






21. Letters to the editor - non-scientific






22. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






23. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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24. This relaxed government restrictions on media ownership






25. The biggest owner of radio stations (Dixie Chick controversy)






26. aguerre and Niepce invented _________ in ____________






27. Targeting niche audiences--easier to use selection theory






28. The opinion stage to observable research






29. Investigative journalists that exposed corruption






30. Owning several types of related businesses across the board






31. Personal noise inserted and pushed in journalism






32. Records what the TV set was currently set on






33. This cheap newsprint created larger readership






34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






35. Television's ability to move people toward a common understanding of how things are






36. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






37. When one culture forces or pushes their culture on another






38. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






39. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






40. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






41. _____________ invented the telegraph in ____________ ('What hath God wrought')






42. The first major daily






43. A proportion taken to represent the population






44. Peeks mid 50's






45. A program that is more specialized to a specific demographic






46. First American Newspaper






47. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






48. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






49. Intellectual questioning about culture and its effect--leads to cultural theory






50. Placing of stories around ads