Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






2. Part of a survey. More then just a one word answer needed. No yes or no questions






3. Stragglers to buying technology






4. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






5. __________came up with the basic model of mass communication






6. Ownership of media companies by multinational corporations






7. Provide feedback for movies






8. People that continue to hold out on technologies






9. Research that examines larger cultural effects






10. A proportion taken to represent the population






11. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






12. Trying to buy NBC-Universal






13. Died recently - wrote The Catcher in the Rye






14. The TV world is __________________ then the real world






15. Always greater then the rating number






16. A social science on human behavior






17. Entry-level job - don't know what you will write






18. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






19. Free - alternative weeklies with a local and political orientation






20. _____________ created the New York Sun in __________






21. Sole owner of Viacom/CBS






22. The ______ sends the message






23. People that will buy news technologies first






24. A model stating that media has a very direct and universal impact (effect)






25. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






27. ___________ invented the printing press in __________






28. The Nation's largest metropolitan daily






29. Is more credible seeming then newspapers (2 to 1 ratio)






30. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






31. The ability to effectively and efficiently comprehend and use any form of mediated communication






32. _________ broadcasted War of the Worlds on Halloween _______.






33. Second biggest attention topic in news






34. Peeks mid 50's






35. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






36. The opinion stage to observable research






37. The two (in order) largest newspaper chains (USA Today is owned by one)






38. When one culture forces or pushes their culture on another






39. Universe. Entirety of what you are studying.






40. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






41. One problem with Schramm's model: there is no longer any _______ in the message






42. The ______ is the receiver of the message






43. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






44. First American Newspaper






45. Very sensationalistic journalism






46. A model stating that media can effect some people - but not others (not everyone)






47. Average household has a TV set on...






48. Sensational stories that do not serve the democratic function of journalism






49. ____________ invented the phonograph in _________






50. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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