Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






2. First American Newspaper






3. Peeks mid 50's






4. Ownership of media companies by multinational corporations






5. Theory that we primarily use mass media to check what we already believe






6. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






7. The ability to effectively and efficiently comprehend and use any form of mediated communication






8. Getting information by word of mouth.






9. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






10. Selection Theory: selective about what you remember






11. Universe. Entirety of what you are studying.






12. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






13. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






14. A model stating that media has a very direct and universal impact (effect)






15. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






16. A proportion taken to represent the population






17. The biggest owner of radio stations (Dixie Chick controversy)






18. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






19. True frontrunners of our daily newspaper (local news on news sheets






20. A powerful effects model using the analogy of firing something through society for a direct hit






21. These papers are still doing good despite the rapid circulation of newspapers






22. aguerre and Niepce invented _________ in ____________






23. Viewing violence causes anti-social behavior among some children






24. Publisher - THE Editor - other editors - designers - reporters






25. Famous radio broadcast proving limited effects theories






26. Theory that there are multiple opinion leaders that shaper our viewpoints






27. Peeks in late teens






28. Original research. Do it yourself






29. Does not establish causality. Covers what the majority thinks. All perception






30. __________came up with the basic model of mass communication






31. Has the fewest TV viewers






32. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






33. Theory stating that media defines the world for us (over-arching theory)






34. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






35. Weekly news packages in theaters






36. A social science on human behavior






37. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






38. Theory that watching mediated violence reduces people's inclination to behave aggressively






39. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






40. Records what the TV set was currently set on






41. Peeks in mid 60's






42. One problem with Schramm's model: there is no longer any _______ in the message






43. Name of the guy Hearst send to Cuba






44. _____________ invented the telegraph in ____________ ('What hath God wrought')






45. Collection of data that can be characterized and counted in a way. Type of empirical research






46. Very sensationalistic journalism






47. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






48. Intellectual questioning about culture and its effect--leads to cultural theory






49. The theory stating that war - being more visual - will get the most attention and headlines in the news






50. Selection Theory: only expose ourselves to those that we will agree with already







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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