SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. First American Newspaper
Radio usage
Cultivation Analysis
Publick Occurences
Feedback
2. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
GE/NBC-Universal
The New York Sun
Administrative research
3. Original research. Do it yourself
Powerful Effects Model
Newspaper Hierarchy
Share Number
Primary Research
4. The recent e-book battle on the Kindle is between these two...
Survey
Telegraph
Amazon and MacMillan Publishing
The New York Sun
5. Technology changes how we live
Encoder
Powerful Effects Model
Winter
Technological determinism
6. ___________ invented the printing press in __________
Audimeter
Amazon and MacMillan Publishing
Audience Generated Feedback
Johannes Gutenberg 1456
7. Increasing the amount of advertising and mixing commercial and noncommercial media content
Horizontal monopoly
Hypercommercialism
Comcast
Qualitative research
8. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
small town papers
Encoder
Soft news
Early Window
9. One problem with Schramm's model: there is no longer any _______ in the message
General Assignment Reporters (GAs)
Delay
Agenda-Setting Effect
Feedback
10. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Critical research
The New York Sun
A. C. Nielson Co
11. Journalists who use things like Twitter to get info out fast - but they are not professional
Orson Wells 1938
Citizen Journalists
The New York Sun
Decoder
12. Selection Theory: only expose ourselves to those that we will agree with already
Cultivation Analysis
Hard news
Selective exposure
Newspaper Hierarchy
13. Name of the guy Hearst send to Cuba
Saturation Stage
Remington
Pulitzer Prize
Preview Audiences
14. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Burning Tank Theory
Mixed Effects Model
Audience Generated Feedback
Peoplemeter
15. Direct - immediate causes and effects research
Peoplemeter
Administrative research
Print media usage
Disney
16. Age correlates with each medium
Fact about the usage of the media
Decoder
Cable a' la Carte
Zoned editions
17. Sole owner of Viacom/CBS
Selective exposure
The New York Sun
Sumner Redstone
Early Majority
18. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Feedback
Diurnals
Passive Peoplemeter
Watergate Nixon
19. Does not establish causality. Covers what the majority thinks. All perception
Benjamin Harris 1690
Feedback
Survey
Narrowcasting
20. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Field experiments
Hard news
Dissident Press
Viacom/CBS
21. Ownership of media companies by multinational corporations
Print media usage
Clear Channel
Economy
Globalization
22. Regularly updated online journals that comment on just about everything
Selective Perception
Integrated audience reach
Blogs
Communication
23. The ability to effectively and efficiently comprehend and use any form of mediated communication
Conan O'Brian
Hypercommercialism
Media literacy
General Assignment Reporters (GAs)
24. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Selective Perception
Population
Fact about the usage of the media
25. Father of Social Science Research
Paul Lazarsfield
Comcast
Beat Reporters
Field experiments
26. Suburban or regional versions of a metropolitan paper
Zoned editions
Narrowcasting
Audience Generated Feedback
Late Majority
27. Is more credible seeming then newspapers (2 to 1 ratio)
Two-Step Flow theory
TV watching
Telecommunications Act of 1996
TV
28. Television's ability to move people toward a common understanding of how things are
Wire Services
60% More violent
Mainstreaming
Catharsis
29. A social science on human behavior
Hard news
Two-Step Flow theory
Communication
Muckrakers
30. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
News Hole
Beat Reporters
Johannes Gutenberg 1456
31. _____________ created the New York Sun in __________
Primary Research
Benjamin Day 1833
Wire Services
Samuel Morse 1844
32. People that continue to hold out on technologies
Laggards
Burning Tank Theory
Mixed Effects Model
Audimeter
33. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Experiment
Joint Operating Agreements (JOAs)
Decoder
Product Placement
34. The first major daily
Secondary research
TV
The New York Sun
John Peter Zenger New York Weekly
35. Very sensationalistic journalism
Arbitron
Winter
War
Yellow Journalism
36. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Clear Channel
Gatekeepers
J.D. Salinger
Time Warner
37. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Arbitron
7 hours a day
Burning Tank Theory
38. Real-life setting - better - but more expensive
Audience - visual - economic - political - gatekeepers
Narrowcasting
Field experiments
Narrowcasting
39. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Thomas Edison 1877
The New York Times
Comcast
Arbitron
40. Peeks in mid 60's
TV watching
Preview Audiences
Two-Step Flow theory
Share Number
41. The phonograph became the first __________ when Edison put a nickel slot on it
Remington
Jukebox
Cable a' la Carte
Comcast
42. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Gatekeepers
Disney
Wilbur Schramm
Catharsis
43. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Panel Study
Global village
General Assignment Reporters (GAs)
44. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Cable a' la Carte
War of the Worlds
Early Majority
Wire Services
45. ___________ published Publick Occurences in __________
Mainstreaming
Jukebox
Federalist Papers
Benjamin Harris 1690
46. Personal noise inserted and pushed in journalism
Preview Audiences
Laggards
Bias
Late Majority
47. Research that examines larger cultural effects
Empirical research
General Assignment Reporters (GAs)
Critical research
News Corp.
48. Set of values and shared beliefs
Culture
Vertical monopoly
Comcast
Lab experiments
49. Peeks in late teens
Encoder
Telegraph
Vertical monopoly
Radio usage
50. Media makes the world smaller (technology)--called _____________ ____________
Telegraph
Global village
Selective Perception
Comcast