Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance






2. This invention - used in war - helped to construct the 'inverted pyramid' structure






3. Theory that we only pick media that we will find gratifying






4. The phonograph became the first __________ when Edison put a nickel slot on it






5. Very sensationalistic journalism






6. The ability to effectively and efficiently comprehend and use any form of mediated communication






7. A model stating that effects are limited by individual differences and other factors






8. A model stating that media has a very direct and universal impact (effect)






9. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






10. Single company owns every aspect of business (i.e. production - distribution - etc)






11. These papers are still doing good despite the rapid circulation of newspapers






12. Theory that watching mediated violence reduces people's inclination to behave aggressively






13. Theory that there are multiple opinion leaders that shaper our viewpoints






14. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






15. In social cognitive theory - the direct replication of an observed behavior






16. Real-life setting - better - but more expensive






17. Journalists who use things like Twitter to get info out fast - but they are not professional






18. The ______ is the source in which the message passes through (example: book - TV channel)






19. Regularly updated online journals that comment on just about everything






20. Peeks in mid 20's






21. Selection Theory: selective about what we ACTUALLY listen to






22. Investigative journalists that exposed corruption






23. People that will buy news technologies first






24. Around the World in 72 days--stunt journalist






25. Died recently - wrote The Catcher in the Rye






26. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






27. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






28. If the media covers terrorist attacks - it leads to more terrorist attacks






29. The theory stating that war - being more visual - will get the most attention and headlines in the news






30. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






31. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






32. Free - alternative weeklies with a local and political orientation






33. Famous radio broadcast proving limited effects theories






34. Getting information by word of mouth.






35. Writes on a particular area of interest (crime - sports - etc)






36. Collection of data that can be characterized and counted in a way. Type of empirical research






37. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






38. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






40. Research has already been done for you - you just collect it and put it into your paper






41. 'The medium is the message'






42. Increasing the amount of advertising and mixing commercial and noncommercial media content






43. Peeks in late teens






44. A model stating that media can effect some people - but not others (not everyone)






45. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






46. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






47. Intellectual questioning about culture and its effect--leads to cultural theory






48. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






49. Age correlates with each medium






50. Direct - immediate causes and effects research