Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ sends the message






2. The biggest owner of radio stations (Dixie Chick controversy)






3. Age correlates with each medium






4. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






5. Has the fewest TV viewers






6. aguerre and Niepce invented _________ in ____________






7. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






8. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






9. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






10. Collection of data that can be characterized and counted in a way. Type of empirical research






11. A model stating that effects are limited by individual differences and other factors






12. Placing of stories around ads






13. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






14. Personal noise inserted and pushed in journalism






15. People that continue to hold out on technologies






16. Getting information by word of mouth.






17. Viewing violence causes anti-social behavior among some children






18. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






19. Owning several types of related businesses across the board






20. This invention - used in war - helped to construct the 'inverted pyramid' structure






21. Media makes the world smaller (technology)--called _____________ ____________






22. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






23. Selection Theory: selective about what you remember






24. Name of the guy Hearst send to Cuba






25. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






26. Is more credible seeming then newspapers (2 to 1 ratio)






27. Technology changes how we live






28. Entry-level job - don't know what you will write






29. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






30. The phonograph became the first __________ when Edison put a nickel slot on it






31. Ownership of media companies by multinational corporations






32. Research that examines larger cultural effects






33. Writes on a particular area of interest (crime - sports - etc)






34. Scientific research






35. Single company owns every aspect of business (i.e. production - distribution - etc)






36. True frontrunners of our daily newspaper (local news on news sheets






37. _____________ invented the telegraph in ____________ ('What hath God wrought')






38. Part of a survey. More then just a one word answer needed. No yes or no questions






39. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






40. Sole owner of News Corp.






41. Theory that watching mediated violence reduces people's inclination to behave aggressively






42. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






43. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






44. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






45. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






46. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






47. Publisher - THE Editor - other editors - designers - reporters






48. Anything that interferes with or alters the message






49. Write on specific subject on particular schedule






50. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online