Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct - immediate causes and effects research






2. Sensational stories that do not serve the democratic function of journalism






3. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






6. Father of Social Science Research






7. Records what the TV set was currently set on






8. Publisher - THE Editor - other editors - designers - reporters






9. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






10. ____________ invented the phonograph in _________






11. _____________ created the New York Sun in __________






12. The biggest owner of radio stations (Dixie Chick controversy)






13. A model stating that media can effect some people - but not others (not everyone)






14. Part of a survey. More then just a one word answer needed. No yes or no questions






15. People that will buy news technologies first






16. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






17. A proportion taken to represent the population






18. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






19. The first major daily






20. The theory stating that war - being more visual - will get the most attention and headlines in the news






21. _____________ invented the telephone in _____________






22. A model stating that media has a very direct and universal impact (effect)






23. Peeks in mid 60's






24. Selection Theory: selective about what you remember






25. Ownership of media companies by multinational corporations






26. Theory that we only pick media that we will find gratifying






27. 'The medium is the message'






28. Writes on a particular area of interest (crime - sports - etc)






29. Real-life setting - better - but more expensive






30. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






31. Story order emphasis that eventually shapes our world views and values of importance






32. The ______ is the source in which the message passes through (example: book - TV channel)






33. Age correlates with each medium






34. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






36. People that continue to hold out on technologies






37. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






38. The ______ is the receiver of the message






39. Peeks in late teens






40. Universe. Entirety of what you are studying.






41. Has the most TV audience






42. Second biggest attention topic in news






43. Letters to the editor - non-scientific






44. Sole owner of Viacom/CBS






45. _________ was tried for libel against the British in his newspaper ___________






46. Set of values and shared beliefs






47. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






48. ___________ published Publick Occurences in __________






49. Peeks in mid 20's






50. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online