Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Free - alternative weeklies with a local and political orientation






2. A model stating that effects are limited by individual differences and other factors






3. A proportion taken to represent the population






4. Around the World in 72 days--stunt journalist






5. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






6. Sensational stories that do not serve the democratic function of journalism






7. Research that examines larger cultural effects






8. Letters to the editor - non-scientific






9. _________ broadcasted War of the Worlds on Halloween _______.






10. Journalists who use things like Twitter to get info out fast - but they are not professional






11. Recently announced that it would charge for frequent access to website (newspaper)






12. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






13. People that continue to hold out on technologies






14. The ______ is the receiver of the message






15. Single company owns every aspect of business (i.e. production - distribution - etc)






16. Targeting niche audiences--easier to use selection theory






17. The Nation's largest metropolitan daily






18. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






19. Real-life setting - better - but more expensive






20. A model stating that media has a very direct and universal impact (effect)






21. 'The medium is the message'






22. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






23. Artificial setting - easier and less expensive - but not as accurate in results






24. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






25. The TV world is __________________ then the real world






26. Weekly news packages in theaters






27. A social science on human behavior






28. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






29. Media makes the world smaller (technology)--called _____________ ____________






30. Regularly updated online journals that comment on just about everything






31. Set of values and shared beliefs






32. These papers are still doing good despite the rapid circulation of newspapers






33. _____________ invented the telegraph in ____________ ('What hath God wrought')






34. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






35. Records what the TV set was currently set on






36. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






37. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






38. Television's ability to move people toward a common understanding of how things are






39. When one culture forces or pushes their culture on another






40. Sole owner of News Corp.






41. Technology changes how we live






42. Father of Social Science Research






43. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






44. The ability to effectively and efficiently comprehend and use any form of mediated communication






45. One problem with Schramm's model: there is no longer any _______ in the message






46. Getting information by word of mouth.






47. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






48. Collection of data that can be characterized and counted in a way. Type of empirical research






49. Investigative journalists that exposed corruption






50. Original research. Do it yourself