Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Journalists who use things like Twitter to get info out fast - but they are not professional






2. Second biggest attention topic in news






3. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






4. Margin of error in polls






5. Television's ability to move people toward a common understanding of how things are






6. Theory that we primarily use mass media to check what we already believe






7. Theory that watching mediated violence reduces people's inclination to behave aggressively






8. Famous radio broadcast proving limited effects theories






9. Getting information by word of mouth.






10. Owning several types of related businesses across the board






11. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






12. Ownership of media companies by multinational corporations






13. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






14. The phonograph became the first __________ when Edison put a nickel slot on it






15. Provide feedback for movies






16. NBC is believed to have noise for _______ because it is owned by GE






17. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






18. Framework for our government






19. Theory that we only pick media that we will find gratifying






20. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






21. _____________ invented the telegraph in ____________ ('What hath God wrought')






22. The Nation's largest metropolitan daily






23. The first major daily






24. A social science on human behavior






25. Sensational stories that do not serve the democratic function of journalism






26. Story order emphasis that eventually shapes our world views and values of importance






27. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






28. Set of values and shared beliefs






29. A concentration of media industries into an ever smaller number of companies






30. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






31. The ______ sends the message






32. Technology changes how we live






33. Placing of stories around ads






34. Does not establish causality. Covers what the majority thinks. All perception






35. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






36. Sole owner of News Corp.






37. The theory stating that war - being more visual - will get the most attention and headlines in the news






38. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






39. Publisher - THE Editor - other editors - designers - reporters






40. Around the World in 72 days--stunt journalist






41. This host demonstrated cultural imperialism in campaigning for the Finland President

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42. aguerre and Niepce invented _________ in ____________






43. The ability to effectively and efficiently comprehend and use any form of mediated communication






44. _________ broadcasted War of the Worlds on Halloween _______.






45. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






46. Always greater then the rating number






47. True frontrunners of our daily newspaper (local news on news sheets






48. Theory stating that media defines the world for us (over-arching theory)






49. A model stating that media has a very direct and universal impact (effect)






50. _________ was tried for libel against the British in his newspaper ___________