Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A proportion taken to represent the population






2. True frontrunners of our daily newspaper (local news on news sheets






3. Died recently - wrote The Catcher in the Rye






4. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






5. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






6. Father of Social Science Research






7. In social cognitive theory - the direct replication of an observed behavior






8. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






9. Television's ability to move people toward a common understanding of how things are






10. The biggest owner of radio stations (Dixie Chick controversy)






11. ____________ invented the phonograph in _________






12. NBC is believed to have noise for _______ because it is owned by GE






13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






14. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






15. Writes on a particular area of interest (crime - sports - etc)






16. People that will buy news technologies first






17. Very sensationalistic journalism






18. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






19. Intellectual questioning about culture and its effect--leads to cultural theory






20. 'The medium is the message'






21. Theory that there are multiple opinion leaders that shaper our viewpoints






22. _________ was tried for libel against the British in his newspaper ___________






23. Weekly news packages in theaters






24. Average American spends _________________________ listening to the radio






25. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






26. Letters to the editor - non-scientific






27. These papers are still doing good despite the rapid circulation of newspapers






28. The ______ sends the message






29. Targeting niche audiences--easier to use selection theory






30. The Nation's largest metropolitan daily






31. The theory stating that war - being more visual - will get the most attention and headlines in the news






32. Peeks in late teens






33. Ownership of media companies by multinational corporations






34. ___________ published Publick Occurences in __________






35. People that continue to hold out on technologies






36. The ability to effectively and efficiently comprehend and use any form of mediated communication






37. The recent e-book battle on the Kindle is between these two...






38. Real-life setting - better - but more expensive






39. Research that examines larger cultural effects






40. Trying to buy NBC-Universal






41. This host demonstrated cultural imperialism in campaigning for the Finland President

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42. Original research. Do it yourself






43. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






44. Media makes the world smaller (technology)--called _____________ ____________






45. Write on specific subject on particular schedule






46. Has the most TV audience






47. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






48. _____________ created the New York Sun in __________






49. The first major daily






50. _________ broadcasted War of the Worlds on Halloween _______.