Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Father of Social Science Research






2. Trying to buy NBC-Universal






3. These papers are still doing good despite the rapid circulation of newspapers






4. Write on specific subject on particular schedule






5. The recent e-book battle on the Kindle is between these two...






6. Theory that we only pick media that we will find gratifying






7. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






8. Research has already been done for you - you just collect it and put it into your paper






9. Set of values and shared beliefs






10. This relaxed government restrictions on media ownership






11. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






13. This invention - used in war - helped to construct the 'inverted pyramid' structure






14. ___________ published Publick Occurences in __________






15. Media makes the world smaller (technology)--called _____________ ____________






16. Weekly news packages in theaters






17. Direct - immediate causes and effects research






18. Age correlates with each medium






19. Single company owns every aspect of business (i.e. production - distribution - etc)






20. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






21. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






22. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






23. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






24. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






25. Second biggest attention topic in news






26. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






27. Journalists who use things like Twitter to get info out fast - but they are not professional






28. The percentage of the entire population in that media market






29. The Nation's largest metropolitan daily






30. _________ broadcasted War of the Worlds on Halloween _______.






31. Part of a survey. More then just a one word answer needed. No yes or no questions






32. 'The medium is the message'






33. Average American spends _________________________ listening to the radio






34. Peeks mid 50's






35. The ability to effectively and efficiently comprehend and use any form of mediated communication






36. Famous radio broadcast proving limited effects theories






37. Theory that there are multiple opinion leaders that shaper our viewpoints






38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






39. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






40. One problem with Schramm's model: there is no longer any _______ in the message






41. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






42. Receiver's response to message






43. Regularly updated online journals that comment on just about everything






44. Is more credible seeming then newspapers (2 to 1 ratio)






45. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






46. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






47. Has the fewest TV viewers






48. Always greater then the rating number






49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






50. Very sensationalistic journalism