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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ is the receiver of the message
Decoder
Rupert Murdoch
Joseph Pulitzer
Citizen Journalists
2. In social cognitive theory - the direct replication of an observed behavior
Time Warner
Hypercommercialism
Imitation
Fact about the usage of the media
3. A program that is more specialized to a specific demographic
Multi-Step Flow theory
Narrowcasting
Joint Operating Agreements (JOAs)
Peoplemeter
4. Sole owner of News Corp.
Powerful Effects Model
Limited Effects Model
Preview Audiences
Rupert Murdoch
5. __________came up with the basic model of mass communication
Fact about the usage of the media
Johannes Gutenberg 1456
Wilbur Schramm
Passive Peoplemeter
6. Research has already been done for you - you just collect it and put it into your paper
Primary Research
Share Number
TV
Secondary research
7. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Narrowcasting
General Assignment Reporters (GAs)
Rupert Murdoch
8. Records what the TV set was currently set on
Remington
Jukebox
Audimeter
Johannes Gutenberg 1456
9. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Limited Effects Model
Catharsis theory
Benjamin Day 1833
Wilbur Schramm
10. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Comcast
Hypercommercialism
News Corp.
Clear Channel
11. Name of the guy Hearst send to Cuba
Remington
Penny Press
Zoned editions
Panel Study
12. The ______ sends the message
Rating
Comcast
Encoder
Passive Peoplemeter
13. Age correlates with each medium
Pulitzer Prize
Field experiments
Fact about the usage of the media
Open-Ended questions
14. Suburban or regional versions of a metropolitan paper
Zoned editions
The New York Sun
Watergate Nixon
Sample
15. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Conan O'Brian
Columnists
The New York Times
16. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Limited Effects Model
Narrowcasting
Early Majority
Communication
17. Stragglers to buying technology
small town papers
NY Times
Late Majority
Fact about the usage of the media
18. Peeks in mid 20's
Rupert Murdoch
Movie usage
Population
Interpreter
19. A concentration of media industries into an ever smaller number of companies
Oligopoly
Yellow Journalism
Thomas Edison 1877
Newspaper Hierarchy
20. Theory that we only pick media that we will find gratifying
Mainstreaming
Federalist Papers
Early Majority
Uses and Gratification
21. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Population
Desensitization
Publick Occurences
22. Around the World in 72 days--stunt journalist
Product Placement
Field experiments
Nellie Bly
Benjamin Day 1833
23. Where old and new media collide--media across multiple platforms
Convergence
Selective Retention
Dissonance Theory
Population
24. The opinion stage to observable research
Dissonance Theory
Rupert Murdoch
Empirical research
Albert Bandura
25. The phonograph became the first __________ when Edison put a nickel slot on it
The New York Sun
Soft news
Jukebox
Arbitron
26. _________ broadcasted War of the Worlds on Halloween _______.
William Randolph Hearst
Hypercommercialism
Orson Wells 1938
Citizen Kane 1941
27. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Wire Services
Gatekeepers
Multi-Step Flow theory
28. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Agenda Setting
Selective Perception
Albert Bandura
Blogs
29. If the media covers terrorist attacks - it leads to more terrorist attacks
Gatekeepers
Empirical research
Horizontal monopoly
Contagion effect
30. The biggest owner of radio stations (Dixie Chick controversy)
Beat Reporters
TV watching
Clear Channel
Decoder
31. Has the fewest TV viewers
Newsreel
Benjamin Harris 1690
Summer
Beat Reporters
32. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Orson Wells 1938
Feedback
Share Number
33. People that continue to hold out on technologies
Laggards
Soft news
Share
Arbitron
34. Peeks in mid 60's
Narrowcasting
TV watching
Joseph Pulitzer
Contagion effect
35. A model stating that effects are limited by individual differences and other factors
Media Originated Feedback
Federalist Papers
Saturation Stage
Limited Effects Model
36. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Comcast
Muckrakers
Still photography 1839
37. Owning several types of related businesses across the board
Yellow Journalism
Horizontal monopoly
Jukebox
Selective Perception
38. Recently announced that it would charge for frequent access to website (newspaper)
Identification
Desensitization
NY Times
War
39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Benjamin Day 1833
Cultivation Theory
John Peter Zenger New York Weekly
News Diffusion
40. Trying to buy NBC-Universal
Comcast
Limited Effects Model
Integrated audience reach
5%
41. Part of a survey. More then just a one word answer needed. No yes or no questions
Newsreel
Audience - visual - economic - political - gatekeepers
War of the Worlds
Open-Ended questions
42. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
cartoons
3 hours a day
Payne Fund Studies 1929
Winter
43. Receiver's response to message
Citizen Kane 1941
Feedback
Technological determinism
Saturation Stage
44. The ______ is the source in which the message passes through (example: book - TV channel)
Magic Bullet Theory
Encoder
Interpreter
Alternative Press
45. ____________ invented the phonograph in _________
Thomas Edison 1877
Clear Channel
Integrated audience reach
Selective Perception
46. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Global village
Media literacy
Gatekeepers
47. Weekly news packages in theaters
Selective Perception
Newsreel
Share
Early Window
48. This cheap newsprint created larger readership
Catharsis theory
Penny Press
Gatekeepers
Saturation Stage
49. When one culture forces or pushes their culture on another
Cultural Hegemony
Blogs
Lab experiments
Wire Services
50. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Cultural Hegemony
Dissonance Theory
Zoned editions
Joint Operating Agreements (JOAs)