Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One problem with Schramm's model: there is no longer any _______ in the message






2. Trying to buy NBC-Universal






3. Letters to the editor - non-scientific






4. People that continue to hold out on technologies






5. A model stating that media has a very direct and universal impact (effect)






6. Around the World in 72 days--stunt journalist






7. Weekly news packages in theaters






8. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






9. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






10. The percentage of the entire population in that media market






11. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






12. Father of Social Science Research






13. The opinion stage to observable research






14. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






15. Television's ability to move people toward a common understanding of how things are






16. Increasing the amount of advertising and mixing commercial and noncommercial media content






17. Story order emphasis that eventually shapes our world views and values of importance






18. Awarded every April since 1917 for excellence






19. Collection of data that can be characterized and counted in a way. Type of empirical research






20. The ______ sends the message






21. ___________ invented the printing press in __________






22. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






23. Is more credible seeming then newspapers (2 to 1 ratio)






24. The theory stating that war - being more visual - will get the most attention and headlines in the news






25. Research that examines larger cultural effects






26. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






27. ____________ invented the phonograph in _________






28. Famous radio broadcast proving limited effects theories






29. Media makes the world smaller (technology)--called _____________ ____________






30. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






31. The ______ is the receiver of the message






32. Name of the guy Hearst send to Cuba






33. Single company owns every aspect of business (i.e. production - distribution - etc)






34. This host demonstrated cultural imperialism in campaigning for the Finland President

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35. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






36. Average household has a TV set on...






37. Sole owner of News Corp.






38. Has the most TV audience






39. Where old and new media collide--media across multiple platforms






40. Average American spends _________________________ listening to the radio






41. _________ broadcasted War of the Worlds on Halloween _______.






42. Records what the TV set was currently set on






43. The first major daily






44. Sensational stories that do not serve the democratic function of journalism






45. Original research. Do it yourself






46. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






47. Placing of stories around ads






48. The biggest owner of radio stations (Dixie Chick controversy)






49. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






50. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign