Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trying to buy NBC-Universal






2. Average household has a TV set on...






3. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






4. Around the World in 72 days--stunt journalist






5. Universe. Entirety of what you are studying.






6. Direct - immediate causes and effects research






7. The opinion stage to observable research






8. Getting information by word of mouth.






9. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






10. Suburban or regional versions of a metropolitan paper






11. Publisher - THE Editor - other editors - designers - reporters






12. First American Newspaper






13. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






14. Stragglers to buying technology






15. The phonograph became the first __________ when Edison put a nickel slot on it






16. Does not establish causality. Covers what the majority thinks. All perception






17. Selection Theory: selective about what you remember






18. Anything that interferes with or alters the message






19. One problem with Schramm's model: there is no longer any _______ in the message






20. Theory stating that media defines the world for us (over-arching theory)






21. ___________ published Publick Occurences in __________






22. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






23. Weekly news packages in theaters






24. Intellectual questioning about culture and its effect--leads to cultural theory






25. Research that examines larger cultural effects






26. The Nation's largest metropolitan daily






27. Personal noise inserted and pushed in journalism






28. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






29. The two (in order) largest newspaper chains (USA Today is owned by one)






30. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






31. Increasing the amount of advertising and mixing commercial and noncommercial media content






32. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






33. Name of the guy Hearst send to Cuba






34. The first major daily






35. Television's ability to move people toward a common understanding of how things are






36. Owning several types of related businesses across the board






37. Is more credible seeming then newspapers (2 to 1 ratio)






38. ___________ invented the printing press in __________






39. The recent e-book battle on the Kindle is between these two...






40. This invention - used in war - helped to construct the 'inverted pyramid' structure






41. Theory that we only pick media that we will find gratifying






42. A model stating that media has a very direct and universal impact (effect)






43. True frontrunners of our daily newspaper (local news on news sheets






44. Sole owner of Viacom/CBS






45. Selection Theory: only expose ourselves to those that we will agree with already






46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






47. Part of a survey. More then just a one word answer needed. No yes or no questions






48. Records what the TV set was currently set on






49. Average American spends _________________________ listening to the radio






50. The ______ sends the message