Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - the direct replication of an observed behavior






2. The TV world is __________________ then the real world






3. The opinion stage to observable research






4. Theory that we only pick media that we will find gratifying






5. A model stating that media has a very direct and universal impact (effect)






6. __________came up with the basic model of mass communication






7. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






8. Second biggest attention topic in news






9. These papers are still doing good despite the rapid circulation of newspapers






10. Weekly news packages in theaters






11. Where old and new media collide--media across multiple platforms






12. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






13. Father of Social Science Research






14. This host demonstrated cultural imperialism in campaigning for the Finland President

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15. This cheap newsprint created larger readership






16. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






17. A model stating that effects are limited by individual differences and other factors






18. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






19. Peeks in late teens






20. Letters to the editor - non-scientific






21. Selection Theory: selective about what we ACTUALLY listen to






22. Peeks mid 50's






23. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






24. Awarded every April since 1917 for excellence






25. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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26. A model stating that media can effect some people - but not others (not everyone)






27. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






28. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






29. Regularly updated online journals that comment on just about everything






30. Getting information by word of mouth.






31. Framework for our government






32. Theory that there are multiple opinion leaders that shaper our viewpoints






33. Anything that interferes with or alters the message






34. Original research. Do it yourself






35. Part of a survey. More then just a one word answer needed. No yes or no questions






36. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






37. Theory stating that media defines the world for us (over-arching theory)






38. Television's ability to move people toward a common understanding of how things are






39. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






40. Around the World in 72 days--stunt journalist






41. Collection of data that can be characterized and counted in a way. Type of empirical research






42. The biggest owner of radio stations (Dixie Chick controversy)






43. Journalists who use things like Twitter to get info out fast - but they are not professional






44. A concentration of media industries into an ever smaller number of companies






45. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






46. Peeks in mid 20's






47. Viewing violence causes anti-social behavior among some children






48. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






49. Intellectual questioning about culture and its effect--leads to cultural theory






50. Age correlates with each medium