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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Wire Services
Albert Bandura
cartoons
2. Theory that we primarily use mass media to check what we already believe
Viacom/CBS
Secondary research
Samuel Morse 1844
Reinforcement Theory
3. Personal noise inserted and pushed in journalism
Blogs
Bias
Penny Press
Encoder
4. The TV world is __________________ then the real world
News Corp.
Peoplemeter
Cultivation Analysis
60% More violent
5. The Nation's largest metropolitan daily
News Corp.
Johannes Gutenberg 1456
Bias
The New York Times
6. Universe. Entirety of what you are studying.
Empirical research
Global village
Penny Press
Population
7. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Benjamin Harris 1690
small town papers
Viacom/CBS
Federalist Papers
8. Age correlates with each medium
Early Majority
Fact about the usage of the media
cartoons
Cable a' la Carte
9. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
The New York Sun
Burning Tank Theory
Passive Peoplemeter
10. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Economy
Selective Perception
Open-Ended questions
11. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
3 hours a day
Vertical monopoly
Joint Operating Agreements (JOAs)
12. Set of values and shared beliefs
Product Placement
Cultivation Analysis
Burning Tank Theory
Culture
13. Has the fewest TV viewers
Catharsis theory
Joseph Pulitzer
Jukebox
Summer
14. The ______ is the receiver of the message
Cable a' la Carte
Rupert Murdoch
Decoder
Burning Tank Theory
15. Research has already been done for you - you just collect it and put it into your paper
Secondary research
J.D. Salinger
Agenda Setting
Audience - visual - economic - political - gatekeepers
16. Selection Theory: selective about what you remember
Share
Administrative research
Selective Retention
Alternative Press
17. Increasing the amount of advertising and mixing commercial and noncommercial media content
Convergence
Hypercommercialism
War
Early Majority
18. Provide feedback for movies
Audience - visual - economic - political - gatekeepers
Preview Audiences
cartoons
Conan O'Brian
19. True frontrunners of our daily newspaper (local news on news sheets
Orson Wells 1938
Diurnals
Innovators/Early Adaptors
William Randolph Hearst
20. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
News Corp.
Remington
7 hours a day
21. aguerre and Niepce invented _________ in ____________
5%
Open-Ended questions
Rupert Murdoch
Still photography 1839
22. Sole owner of Viacom/CBS
Sumner Redstone
Still photography 1839
Media Originated Feedback
Selective Perception
23. A model stating that media has a very direct and universal impact (effect)
60% More violent
Wire Services
Powerful Effects Model
GE/NBC-Universal
24. Regularly updated online journals that comment on just about everything
Blogs
Limited Effects Model
Wilbur Schramm
Yellow Journalism
25. The percentage of the entire population in that media market
Blogs
Johannes Gutenberg 1456
Qualitative research
Rating
26. The two (in order) largest newspaper chains (USA Today is owned by one)
Nellie Bly
Gannett and McClatchy
Sample
Survey
27. Famous radio broadcast proving limited effects theories
War of the Worlds
Integrated audience reach
Stimulation theory
Communication
28. Peeks in mid 60's
TV watching
Arbitron
Mainstreaming
Jukebox
29. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Audimeter
Open-Ended questions
Share
Payne Fund Studies 1929
30. In social cognitive theory - the direct replication of an observed behavior
Columnists
Imitation
Interpreter
Uses and Gratification
31. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Catharsis theory
Secondary research
Albert Bandura
Arbitron
32. Free - alternative weeklies with a local and political orientation
William Randolph Hearst
Magic Bullet Theory
Hypercommercialism
Dissident Press
33. Real-life setting - better - but more expensive
Amazon and MacMillan Publishing
Field experiments
Gannett and McClatchy
Comcast
34. Average American spends _________________________ listening to the radio
Integrated audience reach
J.D. Salinger
Citizen Journalists
3 hours a day
35. Selection Theory: selective about what we ACTUALLY listen to
Empirical research
Wilbur Schramm
Thomas Edison 1877
Selective Perception
36. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
War of the Worlds
Mixed Effects Model
Multi-Step Flow theory
37. The phonograph became the first __________ when Edison put a nickel slot on it
Encoder
General Assignment Reporters (GAs)
Jukebox
Sumner Redstone
38. First American Newspaper
Summer
Blogs
Magic Bullet Theory
Publick Occurences
39. NBC is believed to have noise for _______ because it is owned by GE
War
Wire Services
Audimeter
Johannes Gutenberg 1456
40. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Movie usage
Passive Peoplemeter
Vertical monopoly
41. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Beat Reporters
Cultivation Analysis
Late Majority
Media Originated Feedback
42. When one culture forces or pushes their culture on another
Product Placement
Cultural Hegemony
John Peter Zenger New York Weekly
Encoder
43. Records what the TV set was currently set on
Nellie Bly
Audimeter
Primary Research
The New York Times
44. Framework for our government
Citizen Journalists
Clear Channel
Federalist Papers
Burning Tank Theory
45. Theory that watching mediated violence reduces people's inclination to behave aggressively
Product Placement
Two-Step Flow theory
William Randolph Hearst
Catharsis
46. This cheap newsprint created larger readership
Telegraph
War of the Worlds
J.D. Salinger
Penny Press
47. ____________ invented the phonograph in _________
Fact about the usage of the media
Thomas Edison 1877
Citizen Kane 1941
TV watching
48. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Feedback
Dissonance Theory
Orson Wells 1938
Time Warner
49. Awarded every April since 1917 for excellence
Pulitzer Prize
Panel Study
Soft news
TV
50. Media makes the world smaller (technology)--called _____________ ____________
Laggards
Reinforcement Theory
Soft news
Global village