Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what you remember






2. When one culture forces or pushes their culture on another






3. This cheap newsprint created larger readership






4. Getting information by word of mouth.






5. A model stating that media can effect some people - but not others (not everyone)






6. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






7. Suburban or regional versions of a metropolitan paper






8. People that will buy news technologies first






9. The TV world is __________________ then the real world






10. A program that is more specialized to a specific demographic






11. Peeks in mid 20's






12. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






13. Artificial setting - easier and less expensive - but not as accurate in results






14. Famous radio broadcast proving limited effects theories






15. True frontrunners of our daily newspaper (local news on news sheets






16. ___________ invented the printing press in __________






17. The percentage of the entire population in that media market






18. The opinion stage to observable research






19. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






20. Trying to buy NBC-Universal






21. A concentration of media industries into an ever smaller number of companies






22. Publisher - THE Editor - other editors - designers - reporters






23. Age correlates with each medium






24. Selection Theory: selective about what we ACTUALLY listen to






25. Placing of stories around ads






26. Very sensationalistic journalism






27. _________ was tried for libel against the British in his newspaper ___________






28. Direct - immediate causes and effects research






29. A powerful effects model using the analogy of firing something through society for a direct hit






30. The theory stating that war - being more visual - will get the most attention and headlines in the news






31. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






32. Personal noise inserted and pushed in journalism






33. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






34. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






35. The recent e-book battle on the Kindle is between these two...






36. Always greater then the rating number






37. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






38. Died recently - wrote The Catcher in the Rye






39. Selection Theory: only expose ourselves to those that we will agree with already






40. Write on specific subject on particular schedule






41. Ownership of media companies by multinational corporations






42. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






43. Where old and new media collide--media across multiple platforms






44. This invention - used in war - helped to construct the 'inverted pyramid' structure






45. The two (in order) largest newspaper chains (USA Today is owned by one)






46. These papers are still doing good despite the rapid circulation of newspapers






47. Free - alternative weeklies with a local and political orientation






48. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






49. People that continue to hold out on technologies






50. Receiver's response to message