Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that effects are limited by individual differences and other factors






2. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






3. A program that is more specialized to a specific demographic






4. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






5. Part of a survey. More then just a one word answer needed. No yes or no questions






6. ___________ published Publick Occurences in __________






7. The two (in order) largest newspaper chains (USA Today is owned by one)






8. __________came up with the basic model of mass communication






9. Is more credible seeming then newspapers (2 to 1 ratio)






10. Name of the guy Hearst send to Cuba






11. _____________ invented the telegraph in ____________ ('What hath God wrought')






12. A model stating that media has a very direct and universal impact (effect)






13. Died recently - wrote The Catcher in the Rye






14. The ______ is the source in which the message passes through (example: book - TV channel)






15. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






16. Writes on a particular area of interest (crime - sports - etc)






17. Write on specific subject on particular schedule






18. Has the most TV audience






19. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






20. Single company owns every aspect of business (i.e. production - distribution - etc)






21. Real-life setting - better - but more expensive






22. Theory that there are multiple opinion leaders that shaper our viewpoints






23. Always greater then the rating number






24. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






25. Regularly updated online journals that comment on just about everything






26. Famous radio broadcast proving limited effects theories






27. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






28. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






29. The ability to effectively and efficiently comprehend and use any form of mediated communication






30. If the media covers terrorist attacks - it leads to more terrorist attacks






31. Collection of data that can be characterized and counted in a way. Type of empirical research






32. A proportion taken to represent the population






33. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






34. Anything that interferes with or alters the message






35. Sole owner of News Corp.






36. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






37. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






38. Theory that we primarily use mass media to check what we already believe






39. Records what the TV set was currently set on






40. Selection Theory: only expose ourselves to those that we will agree with already






41. When one culture forces or pushes their culture on another






42. Average household has a TV set on...






43. The percentage of the entire population in that media market






44. The TV world is __________________ then the real world






45. The ______ sends the message






46. Selection Theory: selective about what you remember






47. People that will buy news technologies first






48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






49. Second biggest attention topic in news






50. Artificial setting - easier and less expensive - but not as accurate in results