Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






2. The TV world is __________________ then the real world






3. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






4. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






5. First American Newspaper






6. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






7. Around the World in 72 days--stunt journalist






8. The ______ is the receiver of the message






9. Average household has a TV set on...






10. Is more credible seeming then newspapers (2 to 1 ratio)






11. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






12. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






13. Sole owner of News Corp.






14. 'The medium is the message'






15. aguerre and Niepce invented _________ in ____________






16. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






17. Owning several types of related businesses across the board






18. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






19. People that continue to hold out on technologies






20. Research that examines larger cultural effects






21. Peeks mid 50's






22. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






23. This invention - used in war - helped to construct the 'inverted pyramid' structure






24. A concentration of media industries into an ever smaller number of companies






25. People that will buy news technologies first






26. Journalists who use things like Twitter to get info out fast - but they are not professional






27. The ______ sends the message






28. Records what the TV set was currently set on






29. Targeting niche audiences--easier to use selection theory






30. Has the fewest TV viewers






31. Very sensationalistic journalism






32. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






33. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






34. Direct - immediate causes and effects research






35. Sensational stories that do not serve the democratic function of journalism






36. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






37. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






38. NBC is believed to have noise for _______ because it is owned by GE






39. Set of values and shared beliefs






40. Suburban or regional versions of a metropolitan paper






41. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






42. A proportion taken to represent the population






43. Recently announced that it would charge for frequent access to website (newspaper)






44. Original research. Do it yourself






45. Entry-level job - don't know what you will write






46. Has the most TV audience






47. Write on specific subject on particular schedule






48. Artificial setting - easier and less expensive - but not as accurate in results






49. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






50. Theory that we only pick media that we will find gratifying