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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 20's
Movie usage
Newsreel
Citizen Kane 1941
Time Warner
2. _____________ created the New York Sun in __________
William Randolph Hearst
Gannett and McClatchy
Benjamin Day 1833
Administrative research
3. Very sensationalistic journalism
Yellow Journalism
Secondary research
Rupert Murdoch
Bias
4. The recent e-book battle on the Kindle is between these two...
Globalization
Amazon and MacMillan Publishing
Lab experiments
Citizen Kane 1941
5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Open-Ended questions
5%
Early Window
Newsreel
6. Framework for our government
Federalist Papers
Cultivation Analysis
Remington
Culture
7. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Disney
Joseph Pulitzer
Burning Tank Theory
Muckrakers
8. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Amazon and MacMillan Publishing
Zoned editions
Open-Ended questions
9. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
The New York Times
Bias
Joint Operating Agreements (JOAs)
10. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Noise
Gannett and McClatchy
Open-Ended questions
11. Investigative journalists that exposed corruption
Audience Generated Feedback
Qualitative research
News Diffusion
Muckrakers
12. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Jukebox
Peoplemeter
Hypercommercialism
Burning Tank Theory
13. A concentration of media industries into an ever smaller number of companies
War
Oligopoly
Passive Peoplemeter
Hard news
14. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
A. C. Nielson Co
War
Movie usage
15. A proportion taken to represent the population
Sample
Viacom/CBS
Powerful Effects Model
Comcast
16. This relaxed government restrictions on media ownership
small town papers
Hard news
Cable a' la Carte
Telecommunications Act of 1996
17. Personal noise inserted and pushed in journalism
Stimulation theory
Selective exposure
Bias
Contagion effect
18. Scientific research
Empirical research
Integrated audience reach
Experiment
Burning Tank Theory
19. Where old and new media collide--media across multiple platforms
Interpreter
Publick Occurences
Convergence
Survey
20. Always greater then the rating number
War
Summer
Field experiments
Share Number
21. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Passive Peoplemeter
Bias
Lab experiments
Desensitization
22. Viewing violence causes anti-social behavior among some children
Winter
3 hours a day
Thomas Edison 1877
Stimulation theory
23. Peeks mid 50's
Print media usage
Delay
Audience - visual - economic - political - gatekeepers
Gannett and McClatchy
24. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Winter
Catharsis theory
3 hours a day
25. Awarded every April since 1917 for excellence
Pulitzer Prize
Print media usage
Desensitization
Orson Wells 1938
26. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Lab experiments
Muckrakers
Powerful Effects Model
Viacom/CBS
27. If the media covers terrorist attacks - it leads to more terrorist attacks
Telegraph
Lab experiments
Catharsis
Contagion effect
28. Original research. Do it yourself
Primary Research
Horizontal monopoly
Telecommunications Act of 1996
Open-Ended questions
29. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Magic Bullet Theory
Beat Reporters
Technological determinism
Cultivation Analysis
30. Sole owner of News Corp.
Communication
Rupert Murdoch
Catharsis
Media Originated Feedback
31. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Diurnals
Comcast
Citizen Kane 1941
32. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Oligopoly
William Randolph Hearst
Desensitization
Jukebox
33. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Share Number
Hard news
Catharsis theory
Early Window
34. Has the fewest TV viewers
Conan O'Brian
Summer
War
Remington
35. When one culture forces or pushes their culture on another
Cultural Hegemony
Passive Peoplemeter
Encoder
Selective Retention
36. Provide feedback for movies
Conan O'Brian
Passive Peoplemeter
War of the Worlds
Preview Audiences
37. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Horizontal monopoly
Convergence
Mixed Effects Model
38. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
News Diffusion
Summer
Newspaper Hierarchy
39. Letters to the editor - non-scientific
Orson Wells 1938
small town papers
Dissonance Theory
Audience Generated Feedback
40. Journalists who use things like Twitter to get info out fast - but they are not professional
Sumner Redstone
Two Step Flow
Citizen Journalists
Thomas Edison 1877
41. aguerre and Niepce invented _________ in ____________
Culture
Media literacy
Still photography 1839
Media Originated Feedback
42. The TV world is __________________ then the real world
Disney
3 hours a day
60% More violent
Limited Effects Model
43. Father of Social Science Research
Interpreter
Time Warner
Paul Lazarsfield
Survey
44. Sensational stories that do not serve the democratic function of journalism
Soft news
Disney
TV watching
Delay
45. ___________ invented the printing press in __________
Radio usage
News Diffusion
Imitation
Johannes Gutenberg 1456
46. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Early Window
TV watching
Product Placement
Uses and Gratification
47. The Nation's largest metropolitan daily
Dissonance Theory
Muckrakers
The New York Times
Audience Generated Feedback
48. __________came up with the basic model of mass communication
Still photography 1839
Viacom/CBS
Wilbur Schramm
Arbitron
49. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
A. C. Nielson Co
Disney
Benjamin Harris 1690
Panel Study
50. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Clear Channel
Global village
Publick Occurences