Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that effects are limited by individual differences and other factors






2. Scientific research






3. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






4. 'The medium is the message'






5. Set of values and shared beliefs






6. Entry-level job - don't know what you will write






7. Write on specific subject on particular schedule






8. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






9. Died recently - wrote The Catcher in the Rye






10. Ownership of media companies by multinational corporations






11. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






12. Sole owner of Viacom/CBS






13. A model stating that media can effect some people - but not others (not everyone)






14. Stragglers to buying technology






15. Placing of stories around ads






16. These papers are still doing good despite the rapid circulation of newspapers






17. The ______ sends the message






18. The first major daily






19. Receiver's response to message






20. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






21. Famous radio broadcast proving limited effects theories






22. The percentage of the entire population in that media market






23. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






24. Research that examines larger cultural effects






25. Artificial setting - easier and less expensive - but not as accurate in results






26. Story order emphasis that eventually shapes our world views and values of importance






27. _____________ created the New York Sun in __________






28. Single company owns every aspect of business (i.e. production - distribution - etc)






29. Viewing violence causes anti-social behavior among some children






30. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






31. Research has already been done for you - you just collect it and put it into your paper






32. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






33. A powerful effects model using the analogy of firing something through society for a direct hit






34. Trying to buy NBC-Universal






35. Peeks in late teens






36. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






37. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






38. Theory that there are multiple opinion leaders that shaper our viewpoints






39. If the media covers terrorist attacks - it leads to more terrorist attacks






40. Targeting niche audiences--easier to use selection theory






41. Owning several types of related businesses across the board






42. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






43. Average household has a TV set on...






44. Awarded every April since 1917 for excellence






45. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






46. Sole owner of News Corp.






47. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






48. This host demonstrated cultural imperialism in campaigning for the Finland President

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49. _____________ invented the telephone in _____________






50. Father of Social Science Research