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Mass Communications
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Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This relaxed government restrictions on media ownership
Thomas Edison 1877
Telecommunications Act of 1996
Amazon and MacMillan Publishing
Muckrakers
2. Part of a survey. More then just a one word answer needed. No yes or no questions
Blogs
News Corp.
Audience Generated Feedback
Open-Ended questions
3. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Early Window
Joint Operating Agreements (JOAs)
Print media usage
4. A program that is more specialized to a specific demographic
Pulitzer Prize
Summer
Narrowcasting
Primary Research
5. Sole owner of Viacom/CBS
Audience Generated Feedback
Samuel Morse 1844
Diurnals
Sumner Redstone
6. Peeks mid 50's
Media Originated Feedback
Innovators/Early Adaptors
Gatekeepers
Print media usage
7. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Alexander Graham Bell 1876
Technological determinism
Experiment
Saturation Stage
8. _____________ invented the telegraph in ____________ ('What hath God wrought')
Agenda-Setting Effect
Multi-Step Flow theory
Two-Step Flow theory
Samuel Morse 1844
9. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Orson Wells 1938
Audience - visual - economic - political - gatekeepers
Citizen Kane 1941
3 hours a day
10. Write on specific subject on particular schedule
Conan O'Brian
Preview Audiences
Columnists
Joseph Pulitzer
11. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Primary Research
Publick Occurences
News Corp.
Diurnals
12. Set of values and shared beliefs
Albert Bandura
Culture
Early Window
Beat Reporters
13. Age correlates with each medium
Passive Peoplemeter
Narrowcasting
Print media usage
Fact about the usage of the media
14. _________ broadcasted War of the Worlds on Halloween _______.
TV
Watergate Nixon
Orson Wells 1938
Telecommunications Act of 1996
15. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Cable a' la Carte
Experiment
Payne Fund Studies 1929
16. Collection of data that can be characterized and counted in a way. Type of empirical research
Audimeter
General Assignment Reporters (GAs)
Content Analysis
Close-ended questions
17. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Contagion effect
Experiment
Cable a' la Carte
Limited Effects Model
18. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Reinforcement Theory
Watergate Nixon
John Peter Zenger New York Weekly
19. Has the fewest TV viewers
Amazon and MacMillan Publishing
TV
Summer
Communication
20. Average American spends _________________________ listening to the radio
Technological determinism
Cable a' la Carte
3 hours a day
Wire Services
21. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
J.D. Salinger
Vertical monopoly
News Diffusion
Zoned editions
22. Selection Theory: selective about what you remember
Field experiments
Selective Retention
Audimeter
Albert Bandura
23. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Remington
Magic Bullet Theory
Empirical research
24. Universe. Entirety of what you are studying.
Population
Newspaper Hierarchy
Share Number
Wire Services
25. __________came up with the basic model of mass communication
Share Number
Yellow Journalism
Narrowcasting
Wilbur Schramm
26. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
60% More violent
Two-Step Flow theory
Dissident Press
Passive Peoplemeter
27. Peeks in late teens
Critical research
NY Times
Radio usage
The New York Sun
28. Technology changes how we live
Technological determinism
Empirical research
Cable a' la Carte
The New York Times
29. Real-life setting - better - but more expensive
William Randolph Hearst
TV
Population
Field experiments
30. Letters to the editor - non-scientific
Selective Perception
Globalization
Audience Generated Feedback
cartoons
31. Around the World in 72 days--stunt journalist
Nellie Bly
Share
Catharsis theory
Sample
32. Direct - immediate causes and effects research
Nellie Bly
cartoons
Administrative research
Two-Step Flow theory
33. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Share Number
Narrowcasting
Blogs
34. Research has already been done for you - you just collect it and put it into your paper
Share Number
Secondary research
Multi-Step Flow theory
Late Majority
35. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Magic Bullet Theory
Identification
Share
Fact about the usage of the media
36. Research that examines larger cultural effects
Stimulation theory
News Hole
Marshal McLuhan
Critical research
37. Where old and new media collide--media across multiple platforms
60% More violent
Content Analysis
Convergence
Telecommunications Act of 1996
38. The ______ sends the message
Primary Research
Interpreter
Joseph Pulitzer
Encoder
39. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Orson Wells 1938
War
Albert Bandura
Two Step Flow
40. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
News Diffusion
Cultural Hegemony
Survey
41. Famous radio broadcast proving limited effects theories
Benjamin Harris 1690
Global village
Share
War of the Worlds
42. Sensational stories that do not serve the democratic function of journalism
Open-Ended questions
Stimulation theory
Johannes Gutenberg 1456
Soft news
43. Trying to buy NBC-Universal
Comcast
Benjamin Day 1833
Share
Rating
44. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Administrative research
Population
Encoder
45. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Benjamin Harris 1690
Share Number
Cable a' la Carte
46. Personal noise inserted and pushed in journalism
Two-Step Flow theory
Bias
Share Number
Open-Ended questions
47. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Hard news
Yellow Journalism
Cultural Hegemony
48. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
NY Times
Late Majority
Time Warner
Joseph Pulitzer
49. Writes on a particular area of interest (crime - sports - etc)
Noise
Oligopoly
Telegraph
Beat Reporters
50. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Newspaper Hierarchy
Rupert Murdoch
Joseph Pulitzer
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