Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ is the receiver of the message






2. In social cognitive theory - the direct replication of an observed behavior






3. A program that is more specialized to a specific demographic






4. Sole owner of News Corp.






5. __________came up with the basic model of mass communication






6. Research has already been done for you - you just collect it and put it into your paper






7. The two (in order) largest newspaper chains (USA Today is owned by one)






8. Records what the TV set was currently set on






9. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






10. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






11. Name of the guy Hearst send to Cuba






12. The ______ sends the message






13. Age correlates with each medium






14. Suburban or regional versions of a metropolitan paper






15. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






16. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






17. Stragglers to buying technology






18. Peeks in mid 20's






19. A concentration of media industries into an ever smaller number of companies






20. Theory that we only pick media that we will find gratifying






21. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






22. Around the World in 72 days--stunt journalist






23. Where old and new media collide--media across multiple platforms






24. The opinion stage to observable research






25. The phonograph became the first __________ when Edison put a nickel slot on it






26. _________ broadcasted War of the Worlds on Halloween _______.






27. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






28. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






29. If the media covers terrorist attacks - it leads to more terrorist attacks






30. The biggest owner of radio stations (Dixie Chick controversy)






31. Has the fewest TV viewers






32. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






33. People that continue to hold out on technologies






34. Peeks in mid 60's






35. A model stating that effects are limited by individual differences and other factors






36. Selection Theory: selective about what we ACTUALLY listen to






37. Owning several types of related businesses across the board






38. Recently announced that it would charge for frequent access to website (newspaper)






39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






40. Trying to buy NBC-Universal






41. Part of a survey. More then just a one word answer needed. No yes or no questions






42. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






43. Receiver's response to message






44. The ______ is the source in which the message passes through (example: book - TV channel)






45. ____________ invented the phonograph in _________






46. Collection of data that can be characterized and counted in a way. Type of empirical research






47. Weekly news packages in theaters






48. This cheap newsprint created larger readership






49. When one culture forces or pushes their culture on another






50. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it