Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Very sensationalistic journalism






2. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






3. Around the World in 72 days--stunt journalist






4. __________came up with the basic model of mass communication






5. Peeks in mid 20's






6. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






7. Owning several types of related businesses across the board






8. aguerre and Niepce invented _________ in ____________






9. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






10. First American Newspaper






11. Stragglers to buying technology






12. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






13. A model stating that effects are limited by individual differences and other factors






14. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






15. Technology changes how we live






16. This host demonstrated cultural imperialism in campaigning for the Finland President

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17. Second biggest attention topic in news






18. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






19. This invention - used in war - helped to construct the 'inverted pyramid' structure






20. A social science on human behavior






21. When one culture forces or pushes their culture on another






22. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






23. True frontrunners of our daily newspaper (local news on news sheets






24. Theory stating that media defines the world for us (over-arching theory)






25. Theory that we primarily use mass media to check what we already believe






26. Father of Social Science Research






27. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






28. Records what the TV set was currently set on






29. Letters to the editor - non-scientific






30. Targeting niche audiences--easier to use selection theory






31. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






32. ____________ invented the phonograph in _________






33. Television's ability to move people toward a common understanding of how things are






34. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






35. This cheap newsprint created larger readership






36. The percentage of the entire population in that media market






37. Single company owns every aspect of business (i.e. production - distribution - etc)






38. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






39. Artificial setting - easier and less expensive - but not as accurate in results






40. The ______ is the source in which the message passes through (example: book - TV channel)






41. Peeks in mid 60's






42. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






43. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






44. Personal noise inserted and pushed in journalism






45. _____________ created the New York Sun in __________






46. The two (in order) largest newspaper chains (USA Today is owned by one)






47. Peeks mid 50's






48. Media makes the world smaller (technology)--called _____________ ____________






49. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






50. Has the fewest TV viewers