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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Gannett and McClatchy
Early Window
War
2. Suburban or regional versions of a metropolitan paper
Zoned editions
Media literacy
NY Times
Feedback
3. Sole owner of Viacom/CBS
Reinforcement Theory
7 hours a day
Sumner Redstone
Dissonance Theory
4. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Columnists
Integrated audience reach
Audimeter
5. Theory that we primarily use mass media to check what we already believe
Innovators/Early Adaptors
Reinforcement Theory
News Diffusion
Wire Services
6. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Benjamin Day 1833
Zoned editions
Field experiments
7. Publisher - THE Editor - other editors - designers - reporters
Qualitative research
Clear Channel
Telegraph
Newspaper Hierarchy
8. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Desensitization
William Randolph Hearst
Clear Channel
Cultural Hegemony
9. Increasing the amount of advertising and mixing commercial and noncommercial media content
Citizen Kane 1941
Hypercommercialism
Amazon and MacMillan Publishing
Magic Bullet Theory
10. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Stimulation theory
A. C. Nielson Co
small town papers
11. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Open-Ended questions
Disney
Albert Bandura
Imitation
12. Framework for our government
Sumner Redstone
Communication
Federalist Papers
Marshal McLuhan
13. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Citizen Kane 1941
Secondary research
Time Warner
Catharsis
14. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Summer
Powerful Effects Model
Identification
Burning Tank Theory
15. The ability to effectively and efficiently comprehend and use any form of mediated communication
War of the Worlds
Empirical research
Newsreel
Media literacy
16. Technology changes how we live
Identification
Technological determinism
Limited Effects Model
Citizen Journalists
17. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Alternative Press
The New York Times
Dissonance Theory
18. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Diurnals
cartoons
Penny Press
Disney
19. A social science on human behavior
Open-Ended questions
Communication
Telecommunications Act of 1996
Globalization
20. This relaxed government restrictions on media ownership
Burning Tank Theory
Johannes Gutenberg 1456
J.D. Salinger
Telecommunications Act of 1996
21. Age correlates with each medium
Panel Study
A. C. Nielson Co
Preview Audiences
Fact about the usage of the media
22. The biggest owner of radio stations (Dixie Chick controversy)
Alexander Graham Bell 1876
Rupert Murdoch
Primary Research
Clear Channel
23. A proportion taken to represent the population
Radio usage
Sample
Delay
Disney
24. Personal noise inserted and pushed in journalism
Benjamin Harris 1690
Bias
Experiment
Communication
25. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Media literacy
Diurnals
Nellie Bly
26. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Alternative Press
Product Placement
Samuel Morse 1844
Decoder
27. When one culture forces or pushes their culture on another
Population
Cultural Hegemony
Agenda Setting
Hard news
28. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Bias
Hard news
Joseph Pulitzer
Panel Study
29. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Mainstreaming
Samuel Morse 1844
Saturation Stage
30. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Catharsis theory
Wire Services
Catharsis
Desensitization
31. Placing of stories around ads
News Hole
Interpreter
Horizontal monopoly
Remington
32. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Watergate Nixon
Communication
Hypercommercialism
Payne Fund Studies 1929
33. NBC is believed to have noise for _______ because it is owned by GE
Lab experiments
Globalization
War
Two Step Flow
34. Owning several types of related businesses across the board
small town papers
Remington
Johannes Gutenberg 1456
Horizontal monopoly
35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Radio usage
Powerful Effects Model
Passive Peoplemeter
Survey
36. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Cable a' la Carte
Early Window
War of the Worlds
Economy
37. Selection Theory: only expose ourselves to those that we will agree with already
Administrative research
Gannett and McClatchy
Selective exposure
Interpreter
38. Selection Theory: selective about what we ACTUALLY listen to
cartoons
Passive Peoplemeter
Selective Perception
The New York Sun
39. Research that examines larger cultural effects
Critical research
Selective Retention
Beat Reporters
Two Step Flow
40. People that will buy news technologies first
Narrowcasting
Secondary research
Innovators/Early Adaptors
War
41. Peeks mid 50's
Citizen Kane 1941
Administrative research
Cultivation Analysis
Print media usage
42. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Newsreel
Wilbur Schramm
NY Times
43. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Cultivation Theory
Communication
Narrowcasting
44. The phonograph became the first __________ when Edison put a nickel slot on it
J.D. Salinger
Jukebox
Samuel Morse 1844
Empirical research
45. Single company owns every aspect of business (i.e. production - distribution - etc)
Population
Vertical monopoly
Cable a' la Carte
J.D. Salinger
46. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Delay
Orson Wells 1938
Pulitzer Prize
47. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Feedback
Early Window
Passive Peoplemeter
Joseph Pulitzer
48. First American Newspaper
Blogs
Saturation Stage
Early Majority
Publick Occurences
49. The opinion stage to observable research
Agenda Setting
Passive Peoplemeter
Wire Services
Empirical research
50. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Catharsis
Technological determinism
Dissonance Theory
Soft news