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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first major daily
The New York Sun
War of the Worlds
Conan O'Brian
Saturation Stage
2. One problem with Schramm's model: there is no longer any _______ in the message
Paul Lazarsfield
Share
Encoder
Delay
3. Age correlates with each medium
Desensitization
Fact about the usage of the media
TV watching
Powerful Effects Model
4. The two (in order) largest newspaper chains (USA Today is owned by one)
News Diffusion
Gannett and McClatchy
Secondary research
Identification
5. _____________ invented the telegraph in ____________ ('What hath God wrought')
Thomas Edison 1877
5%
Clear Channel
Samuel Morse 1844
6. Collection of data that can be characterized and counted in a way. Type of empirical research
7 hours a day
Content Analysis
Marshal McLuhan
Wire Services
7. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Product Placement
Samuel Morse 1844
Uses and Gratification
Integrated audience reach
8. _____________ created the New York Sun in __________
Administrative research
Benjamin Day 1833
Content Analysis
Audimeter
9. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
The New York Times
Open-Ended questions
Wilbur Schramm
10. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Rupert Murdoch
Newspaper Hierarchy
Conan O'Brian
11. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
News Corp.
Alternative Press
Secondary research
12. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Early Window
3 hours a day
Blogs
Joint Operating Agreements (JOAs)
13. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Dissonance Theory
Arbitron
Amazon and MacMillan Publishing
Passive Peoplemeter
14. Write on specific subject on particular schedule
Print media usage
Peoplemeter
Wilbur Schramm
Columnists
15. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
7 hours a day
Alternative Press
Multi-Step Flow theory
Limited Effects Model
16. _________ broadcasted War of the Worlds on Halloween _______.
Two Step Flow
Multi-Step Flow theory
Orson Wells 1938
Newsreel
17. Direct - immediate causes and effects research
Wilbur Schramm
Arbitron
Population
Administrative research
18. Owning several types of related businesses across the board
Innovators/Early Adaptors
Alexander Graham Bell 1876
cartoons
Horizontal monopoly
19. Receiver's response to message
Innovators/Early Adaptors
Jukebox
Feedback
Identification
20. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Muckrakers
NY Times
Critical research
21. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Qualitative research
Early Window
Technological determinism
Narrowcasting
22. Around the World in 72 days--stunt journalist
Feedback
Nellie Bly
Magic Bullet Theory
Technological determinism
23. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Decoder
Burning Tank Theory
GE/NBC-Universal
Cultivation Analysis
24. Second biggest attention topic in news
Desensitization
Share Number
Economy
Telegraph
25. Peeks in mid 20's
Reinforcement Theory
Movie usage
Muckrakers
Rupert Murdoch
26. Peeks mid 50's
Communication
Still photography 1839
Print media usage
Identification
27. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
News Diffusion
Reinforcement Theory
Share
28. A model stating that media has a very direct and universal impact (effect)
cartoons
Blogs
Alexander Graham Bell 1876
Powerful Effects Model
29. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Imitation
Benjamin Harris 1690
Cultivation Analysis
30. Suburban or regional versions of a metropolitan paper
Qualitative research
Gannett and McClatchy
Zoned editions
Audimeter
31. Sole owner of Viacom/CBS
Thomas Edison 1877
Johannes Gutenberg 1456
Sumner Redstone
Samuel Morse 1844
32. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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33. The percentage of the entire population in that media market
Joint Operating Agreements (JOAs)
Summer
Bias
Rating
34. Anything that interferes with or alters the message
Telecommunications Act of 1996
Noise
Burning Tank Theory
Panel Study
35. Average household has a TV set on...
Remington
7 hours a day
Early Majority
Globalization
36. The ability to effectively and efficiently comprehend and use any form of mediated communication
Dissonance Theory
Media literacy
Movie usage
Benjamin Day 1833
37. Technology changes how we live
Population
War
Rupert Murdoch
Technological determinism
38. Famous radio broadcast proving limited effects theories
Federalist Papers
War of the Worlds
Product Placement
Uses and Gratification
39. Died recently - wrote The Catcher in the Rye
Contagion effect
Columnists
War of the Worlds
J.D. Salinger
40. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Lab experiments
Administrative research
Desensitization
Hard news
41. Has the fewest TV viewers
Conan O'Brian
Identification
Limited Effects Model
Summer
42. aguerre and Niepce invented _________ in ____________
Rating
Time Warner
Disney
Still photography 1839
43. Media makes the world smaller (technology)--called _____________ ____________
The New York Times
Narrowcasting
Mixed Effects Model
Global village
44. A proportion taken to represent the population
Sample
Radio usage
Integrated audience reach
Dissident Press
45. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Hard news
General Assignment Reporters (GAs)
Passive Peoplemeter
cartoons
46. People that continue to hold out on technologies
Laggards
Reinforcement Theory
Early Window
Global village
47. Viewing violence causes anti-social behavior among some children
Two Step Flow
Narrowcasting
Stimulation theory
Reinforcement Theory
48. Single company owns every aspect of business (i.e. production - distribution - etc)
Winter
Uses and Gratification
The New York Times
Vertical monopoly
49. Selection Theory: only expose ourselves to those that we will agree with already
Reinforcement Theory
William Randolph Hearst
Selective exposure
Cultivation Analysis
50. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Sumner Redstone
Interpreter
Cultural Hegemony