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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance
60% More violent
Agenda Setting
Penny Press
J.D. Salinger
2. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Viacom/CBS
Watergate Nixon
Experiment
Convergence
3. Television's ability to move people toward a common understanding of how things are
Empirical research
Agenda Setting
Hard news
Mainstreaming
4. First American Newspaper
Passive Peoplemeter
Powerful Effects Model
Publick Occurences
J.D. Salinger
5. The recent e-book battle on the Kindle is between these two...
Desensitization
A. C. Nielson Co
Late Majority
Amazon and MacMillan Publishing
6. This invention - used in war - helped to construct the 'inverted pyramid' structure
Benjamin Day 1833
Content Analysis
60% More violent
Telegraph
7. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
7 hours a day
3 hours a day
Agenda-Setting Effect
8. The ______ sends the message
Global village
Encoder
Vertical monopoly
Reinforcement Theory
9. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Johannes Gutenberg 1456
Conan O'Brian
Payne Fund Studies 1929
10. NBC is believed to have noise for _______ because it is owned by GE
War
Selective Perception
Payne Fund Studies 1929
Vertical monopoly
11. The phonograph became the first __________ when Edison put a nickel slot on it
NY Times
Mixed Effects Model
Zoned editions
Jukebox
12. A model stating that effects are limited by individual differences and other factors
Summer
Limited Effects Model
Share
Media literacy
13. Theory stating that media defines the world for us (over-arching theory)
Joint Operating Agreements (JOAs)
Movie usage
Gatekeepers
Cultivation Theory
14. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Primary Research
Jukebox
cartoons
Catharsis theory
15. Stragglers to buying technology
Laggards
Selective Perception
Publick Occurences
Late Majority
16. Set of values and shared beliefs
Saturation Stage
Telecommunications Act of 1996
Culture
Cable a' la Carte
17. Journalists who use things like Twitter to get info out fast - but they are not professional
Alternative Press
Uses and Gratification
Contagion effect
Citizen Journalists
18. Part of a survey. More then just a one word answer needed. No yes or no questions
Preview Audiences
Share Number
Columnists
Open-Ended questions
19. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Wilbur Schramm
Paul Lazarsfield
Vertical monopoly
20. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Rating
Identification
Zoned editions
Thomas Edison 1877
21. Theory that we only pick media that we will find gratifying
Dissonance Theory
Stimulation theory
Rupert Murdoch
Uses and Gratification
22. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Identification
Stimulation theory
Citizen Kane 1941
Population
23. Has the fewest TV viewers
Late Majority
Summer
Uses and Gratification
Agenda-Setting Effect
24. Placing of stories around ads
Pulitzer Prize
Oligopoly
Print media usage
News Hole
25. Writes on a particular area of interest (crime - sports - etc)
Field experiments
Beat Reporters
Joseph Pulitzer
Bias
26. __________came up with the basic model of mass communication
Communication
Wilbur Schramm
NY Times
Powerful Effects Model
27. One problem with Schramm's model: there is no longer any _______ in the message
Laggards
Remington
Delay
Jukebox
28. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Selective exposure
A. C. Nielson Co
TV
Time Warner
29. Father of Social Science Research
Audience Generated Feedback
Comcast
Media literacy
Paul Lazarsfield
30. Theory that there are multiple opinion leaders that shaper our viewpoints
Benjamin Harris 1690
War of the Worlds
Multi-Step Flow theory
Cultural Hegemony
31. Peeks mid 50's
Narrowcasting
Print media usage
Experiment
Gatekeepers
32. Selection Theory: selective about what you remember
Preview Audiences
Radio usage
Selective Retention
Vertical monopoly
33. 'The medium is the message'
Amazon and MacMillan Publishing
Marshal McLuhan
Interpreter
Two-Step Flow theory
34. A proportion taken to represent the population
Sample
Cultural Hegemony
Encoder
Summer
35. The first major daily
Media Originated Feedback
The New York Sun
Benjamin Harris 1690
Telegraph
36. Selection Theory: only expose ourselves to those that we will agree with already
Survey
Selective exposure
Uses and Gratification
William Randolph Hearst
37. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
Innovators/Early Adaptors
GE/NBC-Universal
Peoplemeter
38. Age correlates with each medium
William Randolph Hearst
War of the Worlds
Horizontal monopoly
Fact about the usage of the media
39. _____________ invented the telephone in _____________
Integrated audience reach
Alexander Graham Bell 1876
7 hours a day
Multi-Step Flow theory
40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Selective Perception
Field experiments
Pulitzer Prize
News Diffusion
41. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Contagion effect
Empirical research
Payne Fund Studies 1929
42. Recently announced that it would charge for frequent access to website (newspaper)
Panel Study
NY Times
Telecommunications Act of 1996
Limited Effects Model
43. Does not establish causality. Covers what the majority thinks. All perception
Audience - visual - economic - political - gatekeepers
Dissonance Theory
Survey
Alexander Graham Bell 1876
44. The ability to effectively and efficiently comprehend and use any form of mediated communication
Yellow Journalism
The New York Times
Audience - visual - economic - political - gatekeepers
Media literacy
45. A model stating that media can effect some people - but not others (not everyone)
Communication
Mixed Effects Model
Telegraph
Still photography 1839
46. Intellectual questioning about culture and its effect--leads to cultural theory
Contagion effect
Economy
Qualitative research
Time Warner
47. Media makes the world smaller (technology)--called _____________ ____________
Penny Press
Global village
Remington
Passive Peoplemeter
48. Awarded every April since 1917 for excellence
Watergate Nixon
Communication
Desensitization
Pulitzer Prize
49. Real-life setting - better - but more expensive
Radio usage
Rupert Murdoch
Still photography 1839
Field experiments
50. A powerful effects model using the analogy of firing something through society for a direct hit
Convergence
Disney
Magic Bullet Theory
Watergate Nixon