Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.






2. Research has already been done for you - you just collect it and put it into your paper






3. Peeks in mid 20's






4. Always greater then the rating number






5. Theory that we only pick media that we will find gratifying






6. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






7. Around the World in 72 days--stunt journalist






8. The ______ is the receiver of the message






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. The percentage of the entire population in that media market






11. Letters to the editor - non-scientific






12. Sole owner of News Corp.






13. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






14. NBC is believed to have noise for _______ because it is owned by GE






15. Free - alternative weeklies with a local and political orientation






16. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






17. True frontrunners of our daily newspaper (local news on news sheets






18. Second biggest attention topic in news






19. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






20. Has the fewest TV viewers






21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






22. One problem with Schramm's model: there is no longer any _______ in the message






23. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






24. The ability to effectively and efficiently comprehend and use any form of mediated communication






25. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






26. People that will buy news technologies first






27. Collection of data that can be characterized and counted in a way. Type of empirical research






28. Selection Theory: selective about what you remember






29. Average American spends _________________________ listening to the radio






30. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






31. Personal noise inserted and pushed in journalism






32. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






33. Part of a survey. More then just a one word answer needed. No yes or no questions






34. __________came up with the basic model of mass communication






35. This cheap newsprint created larger readership






36. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






37. Recently announced that it would charge for frequent access to website (newspaper)






38. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






39. aguerre and Niepce invented _________ in ____________






40. Direct - immediate causes and effects research






41. Ownership of media companies by multinational corporations






42. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






43. Weekly news packages in theaters






44. Famous radio broadcast proving limited effects theories






45. Receiver's response to message






46. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






47. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






48. Original research. Do it yourself






49. The biggest owner of radio stations (Dixie Chick controversy)






50. Television's ability to move people toward a common understanding of how things are