Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that watching mediated violence reduces people's inclination to behave aggressively






2. The ______ is the source in which the message passes through (example: book - TV channel)






3. Peeks in late teens






4. The first major daily






5. Theory that we primarily use mass media to check what we already believe






6. Father of Social Science Research






7. This host demonstrated cultural imperialism in campaigning for the Finland President

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8. Letters to the editor - non-scientific






9. Personal noise inserted and pushed in journalism






10. Second biggest attention topic in news






11. Selection Theory: selective about what you remember






12. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






13. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






14. First American Newspaper






15. The theory stating that war - being more visual - will get the most attention and headlines in the news






16. A program that is more specialized to a specific demographic






17. Single company owns every aspect of business (i.e. production - distribution - etc)






18. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






19. True frontrunners of our daily newspaper (local news on news sheets






20. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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21. Publisher - THE Editor - other editors - designers - reporters






22. Died recently - wrote The Catcher in the Rye






23. Placing of stories around ads






24. Ownership of media companies by multinational corporations






25. People that continue to hold out on technologies






26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






27. Investigative journalists that exposed corruption






28. Anything that interferes with or alters the message






29. Free - alternative weeklies with a local and political orientation






30. Research has already been done for you - you just collect it and put it into your paper






31. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






32. The Nation's largest metropolitan daily






33. Research that examines larger cultural effects






34. Set of values and shared beliefs






35. Weekly news packages in theaters






36. _____________ invented the telegraph in ____________ ('What hath God wrought')






37. Margin of error in polls






38. This invention - used in war - helped to construct the 'inverted pyramid' structure






39. Provide feedback for movies






40. Artificial setting - easier and less expensive - but not as accurate in results






41. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






42. In social cognitive theory - the direct replication of an observed behavior






43. The ability to effectively and efficiently comprehend and use any form of mediated communication






44. NBC is believed to have noise for _______ because it is owned by GE






45. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






46. Part of a survey. More then just a one word answer needed. No yes or no questions






47. Name of the guy Hearst send to Cuba






48. Write on specific subject on particular schedule






49. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






50. Always greater then the rating number







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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