Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stragglers to buying technology






2. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






3. Records what the TV set was currently set on






4. One problem with Schramm's model: there is no longer any _______ in the message






5. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






6. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






7. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






8. A model stating that media can effect some people - but not others (not everyone)






9. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






10. The theory stating that war - being more visual - will get the most attention and headlines in the news






11. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






12. Writes on a particular area of interest (crime - sports - etc)






13. Famous radio broadcast proving limited effects theories






14. The ______ is the source in which the message passes through (example: book - TV channel)






15. Peeks in mid 60's






16. Theory that we primarily use mass media to check what we already believe






17. Framework for our government






18. Peeks in mid 20's






19. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






20. Scientific research






21. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






22. Second biggest attention topic in news






23. aguerre and Niepce invented _________ in ____________






24. Letters to the editor - non-scientific






25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






26. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






27. When one culture forces or pushes their culture on another






28. Average household has a TV set on...






29. The recent e-book battle on the Kindle is between these two...






30. Media makes the world smaller (technology)--called _____________ ____________






31. Where old and new media collide--media across multiple platforms






32. Real-life setting - better - but more expensive






33. The opinion stage to observable research






34. Sensational stories that do not serve the democratic function of journalism






35. Publisher - THE Editor - other editors - designers - reporters






36. Write on specific subject on particular schedule






37. Placing of stories around ads






38. Trying to buy NBC-Universal






39. Peeks mid 50's






40. Research that examines larger cultural effects






41. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






42. ___________ invented the printing press in __________






43. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






44. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






45. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






46. The TV world is __________________ then the real world






47. _________ was tried for libel against the British in his newspaper ___________






48. Free - alternative weeklies with a local and political orientation






49. Targeting niche audiences--easier to use selection theory






50. Theory that we only pick media that we will find gratifying