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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When one culture forces or pushes their culture on another
Audience - visual - economic - political - gatekeepers
Alternative Press
Cultural Hegemony
Globalization
2. _____________ invented the telephone in _____________
Hard news
News Diffusion
Alexander Graham Bell 1876
Viacom/CBS
3. ___________ invented the printing press in __________
Innovators/Early Adaptors
Catharsis theory
Johannes Gutenberg 1456
Primary Research
4. The biggest owner of radio stations (Dixie Chick controversy)
60% More violent
Clear Channel
Critical research
Mainstreaming
5. This host demonstrated cultural imperialism in campaigning for the Finland President
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6. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Late Majority
Diurnals
Rating
7. ___________ published Publick Occurences in __________
Benjamin Day 1833
Benjamin Harris 1690
Experiment
Mainstreaming
8. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Media literacy
Disney
Cultural Hegemony
Pulitzer Prize
9. Has the fewest TV viewers
Summer
Agenda-Setting Effect
Wilbur Schramm
Alexander Graham Bell 1876
10. Artificial setting - easier and less expensive - but not as accurate in results
60% More violent
Dissident Press
Lab experiments
Powerful Effects Model
11. These papers are still doing good despite the rapid circulation of newspapers
Bias
Newsreel
small town papers
Viacom/CBS
12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
News Diffusion
Viacom/CBS
Clear Channel
Disney
13. Does not establish causality. Covers what the majority thinks. All perception
Survey
Samuel Morse 1844
Media literacy
J.D. Salinger
14. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Share Number
Imitation
Viacom/CBS
15. If the media covers terrorist attacks - it leads to more terrorist attacks
Winter
Narrowcasting
Lab experiments
Contagion effect
16. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Global village
Penny Press
Remington
Identification
17. Average household has a TV set on...
Qualitative research
cartoons
Lab experiments
7 hours a day
18. The ______ is the receiver of the message
Decoder
Nellie Bly
Conan O'Brian
Rating
19. Personal noise inserted and pushed in journalism
Jukebox
William Randolph Hearst
Bias
Primary Research
20. People that continue to hold out on technologies
Laggards
Economy
Zoned editions
Comcast
21. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Desensitization
Alexander Graham Bell 1876
Economy
22. __________came up with the basic model of mass communication
Payne Fund Studies 1929
Wilbur Schramm
Benjamin Day 1833
Johannes Gutenberg 1456
23. Universe. Entirety of what you are studying.
Population
Qualitative research
Product Placement
Benjamin Harris 1690
24. Selection Theory: selective about what you remember
News Corp.
Still photography 1839
Experiment
Selective Retention
25. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Narrowcasting
Yellow Journalism
Selective exposure
26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Soft news
Early Majority
Rating
Audience - visual - economic - political - gatekeepers
27. Around the World in 72 days--stunt journalist
Nellie Bly
Clear Channel
Reinforcement Theory
Mixed Effects Model
28. Name of the guy Hearst send to Cuba
Watergate Nixon
Conan O'Brian
3 hours a day
Remington
29. Research that examines larger cultural effects
TV
Noise
Qualitative research
Critical research
30. Viewing violence causes anti-social behavior among some children
Stimulation theory
cartoons
Early Window
Dissonance Theory
31. The percentage of the entire population in that media market
Catharsis
Share
Penny Press
Rating
32. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
News Diffusion
Newsreel
Dissonance Theory
33. Father of Social Science Research
Mainstreaming
Dissident Press
NY Times
Paul Lazarsfield
34. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Johannes Gutenberg 1456
Audimeter
Hard news
TV watching
35. Theory that we only pick media that we will find gratifying
Telegraph
Uses and Gratification
Share Number
News Diffusion
36. Part of a survey. More then just a one word answer needed. No yes or no questions
Share Number
Open-Ended questions
Pulitzer Prize
Comcast
37. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Albert Bandura
Empirical research
Saturation Stage
Desensitization
38. Trying to buy NBC-Universal
Open-Ended questions
Telegraph
Comcast
Administrative research
39. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
7 hours a day
Time Warner
Benjamin Day 1833
Diurnals
40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Integrated audience reach
Preview Audiences
News Diffusion
Sample
41. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
The New York Sun
TV
Integrated audience reach
Agenda-Setting Effect
42. Framework for our government
Watergate Nixon
Vertical monopoly
Federalist Papers
Arbitron
43. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Still photography 1839
Dissonance Theory
Culture
Identification
44. Theory that we primarily use mass media to check what we already believe
Hard news
Marshal McLuhan
Selective exposure
Reinforcement Theory
45. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Empirical research
Sample
The New York Sun
46. Real-life setting - better - but more expensive
Beat Reporters
Limited Effects Model
Viacom/CBS
Field experiments
47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Cultivation Analysis
Yellow Journalism
Movie usage
Panel Study
48. Owning several types of related businesses across the board
Panel Study
Horizontal monopoly
Telegraph
Catharsis theory
49. Journalists who use things like Twitter to get info out fast - but they are not professional
Cultivation Theory
Media Originated Feedback
Citizen Journalists
TV
50. Second biggest attention topic in news
Time Warner
Conan O'Brian
Economy
small town papers