Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A proportion taken to represent the population






2. This cheap newsprint created larger readership






3. A model stating that media can effect some people - but not others (not everyone)






4. The ______ is the source in which the message passes through (example: book - TV channel)






5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






6. Research has already been done for you - you just collect it and put it into your paper






7. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






8. Died recently - wrote The Catcher in the Rye






9. True frontrunners of our daily newspaper (local news on news sheets






10. Selection Theory: only expose ourselves to those that we will agree with already






11. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






12. Research that examines larger cultural effects






13. The ______ sends the message






14. Famous radio broadcast proving limited effects theories






15. Trying to buy NBC-Universal






16. Intellectual questioning about culture and its effect--leads to cultural theory






17. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






18. Theory that there are multiple opinion leaders that shaper our viewpoints






19. Sole owner of Viacom/CBS






20. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






21. Margin of error in polls






22. __________came up with the basic model of mass communication






23. The first major daily






24. The ability to effectively and efficiently comprehend and use any form of mediated communication






25. _________ was tried for libel against the British in his newspaper ___________






26. Average American spends _________________________ listening to the radio






27. A powerful effects model using the analogy of firing something through society for a direct hit






28. Ownership of media companies by multinational corporations






29. Single company owns every aspect of business (i.e. production - distribution - etc)






30. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






31. People that continue to hold out on technologies






32. Scientific research






33. This host demonstrated cultural imperialism in campaigning for the Finland President

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34. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






35. Free - alternative weeklies with a local and political orientation






36. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






37. Does not establish causality. Covers what the majority thinks. All perception






38. Theory that we primarily use mass media to check what we already believe






39. _____________ created the New York Sun in __________






40. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






41. The opinion stage to observable research






42. Entry-level job - don't know what you will write






43. Weekly news packages in theaters






44. Awarded every April since 1917 for excellence






45. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






46. Anything that interferes with or alters the message






47. When one culture forces or pushes their culture on another






48. Peeks in late teens






49. Framework for our government






50. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)