Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A powerful effects model using the analogy of firing something through society for a direct hit






2. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


3. Universe. Entirety of what you are studying.






4. Has the most TV audience






5. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






6. The opinion stage to observable research






7. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






8. The Nation's largest metropolitan daily






9. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






10. Artificial setting - easier and less expensive - but not as accurate in results






11. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






12. Very sensationalistic journalism






13. A program that is more specialized to a specific demographic






14. Investigative journalists that exposed corruption






15. Margin of error in polls






16. Getting information by word of mouth.






17. Letters to the editor - non-scientific






18. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






19. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






20. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


21. Always greater then the rating number






22. The recent e-book battle on the Kindle is between these two...






23. A social science on human behavior






24. Theory stating that media defines the world for us (over-arching theory)






25. First American Newspaper






26. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






27. NBC is believed to have noise for _______ because it is owned by GE






28. Selection Theory: selective about what we ACTUALLY listen to






29. Writes on a particular area of interest (crime - sports - etc)






30. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






31. Famous radio broadcast proving limited effects theories






32. Average American spends _________________________ listening to the radio






33. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






34. A model stating that media has a very direct and universal impact (effect)






35. Trying to buy NBC-Universal






36. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






38. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






39. Research that examines larger cultural effects






40. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






41. Entry-level job - don't know what you will write






42. This relaxed government restrictions on media ownership






43. Intellectual questioning about culture and its effect--leads to cultural theory






44. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






45. Weekly news packages in theaters






46. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






47. aguerre and Niepce invented _________ in ____________






48. The first major daily






49. Single company owns every aspect of business (i.e. production - distribution - etc)






50. In social cognitive theory - the direct replication of an observed behavior