Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Nation's largest metropolitan daily






2. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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3. _________ broadcasted War of the Worlds on Halloween _______.






4. When one culture forces or pushes their culture on another






5. Free - alternative weeklies with a local and political orientation






6. Technology changes how we live






7. Research has already been done for you - you just collect it and put it into your paper






8. This relaxed government restrictions on media ownership






9. Sensational stories that do not serve the democratic function of journalism






10. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






11. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






12. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






13. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






14. If the media covers terrorist attacks - it leads to more terrorist attacks






15. A model stating that media can effect some people - but not others (not everyone)






16. One problem with Schramm's model: there is no longer any _______ in the message






17. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






18. ____________ invented the phonograph in _________






19. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






20. Increasing the amount of advertising and mixing commercial and noncommercial media content






21. Universe. Entirety of what you are studying.






22. A program that is more specialized to a specific demographic






23. Collection of data that can be characterized and counted in a way. Type of empirical research






24. Targeting niche audiences--easier to use selection theory






25. _____________ created the New York Sun in __________






26. Getting information by word of mouth.






27. Owning several types of related businesses across the board






28. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






29. Theory stating that media defines the world for us (over-arching theory)






30. Stragglers to buying technology






31. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






32. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






33. Always greater then the rating number






34. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






35. Margin of error in polls






36. Media makes the world smaller (technology)--called _____________ ____________






37. Intellectual questioning about culture and its effect--leads to cultural theory






38. Anything that interferes with or alters the message






39. People that continue to hold out on technologies






40. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






41. Regularly updated online journals that comment on just about everything






42. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






43. This cheap newsprint created larger readership






44. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






45. Died recently - wrote The Catcher in the Rye






46. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






47. Peeks in mid 60's






48. Write on specific subject on particular schedule






49. Second biggest attention topic in news






50. Original research. Do it yourself