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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ created the New York Sun in __________
Laggards
A. C. Nielson Co
Early Window
Benjamin Day 1833
2. Weekly news packages in theaters
Summer
Conan O'Brian
Two Step Flow
Newsreel
3. The ______ sends the message
Communication
Encoder
Empirical research
Two-Step Flow theory
4. _________ broadcasted War of the Worlds on Halloween _______.
Media literacy
Orson Wells 1938
Cultivation Theory
Communication
5. Selection Theory: selective about what you remember
Selective Retention
Preview Audiences
Passive Peoplemeter
GE/NBC-Universal
6. 'The medium is the message'
Experiment
Cable a' la Carte
Marshal McLuhan
Print media usage
7. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Uses and Gratification
Fact about the usage of the media
News Diffusion
Movie usage
8. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Zoned editions
Content Analysis
War
9. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
General Assignment Reporters (GAs)
The New York Times
William Randolph Hearst
J.D. Salinger
10. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Mixed Effects Model
Two Step Flow
Orson Wells 1938
Share
11. Died recently - wrote The Catcher in the Rye
Technological determinism
Early Window
Publick Occurences
J.D. Salinger
12. Personal noise inserted and pushed in journalism
Audience - visual - economic - political - gatekeepers
Bias
Share Number
Cultivation Theory
13. NBC is believed to have noise for _______ because it is owned by GE
William Randolph Hearst
War
Penny Press
Selective exposure
14. Peeks in mid 60's
War
Narrowcasting
Population
TV watching
15. A concentration of media industries into an ever smaller number of companies
Culture
Benjamin Day 1833
Oligopoly
Horizontal monopoly
16. A proportion taken to represent the population
Primary Research
Empirical research
Sample
Stimulation theory
17. Age correlates with each medium
Limited Effects Model
Hard news
The New York Sun
Fact about the usage of the media
18. Very sensationalistic journalism
Media literacy
Yellow Journalism
Noise
Empirical research
19. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
A. C. Nielson Co
Joint Operating Agreements (JOAs)
Winter
Open-Ended questions
20. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Remington
Movie usage
Sumner Redstone
21. Awarded every April since 1917 for excellence
Identification
Audience Generated Feedback
Sumner Redstone
Pulitzer Prize
22. Famous radio broadcast proving limited effects theories
Late Majority
War of the Worlds
Population
Lab experiments
23. Journalists who use things like Twitter to get info out fast - but they are not professional
Media Originated Feedback
Cultivation Analysis
Citizen Journalists
Marshal McLuhan
24. Recently announced that it would charge for frequent access to website (newspaper)
Newspaper Hierarchy
Close-ended questions
Empirical research
NY Times
25. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
The New York Times
Cable a' la Carte
Peoplemeter
26. The biggest owner of radio stations (Dixie Chick controversy)
Multi-Step Flow theory
Clear Channel
Bias
Media literacy
27. Receiver's response to message
Telegraph
Conan O'Brian
Feedback
News Hole
28. The recent e-book battle on the Kindle is between these two...
GE/NBC-Universal
Amazon and MacMillan Publishing
Technological determinism
Delay
29. Single company owns every aspect of business (i.e. production - distribution - etc)
Identification
Vertical monopoly
Albert Bandura
News Diffusion
30. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Arbitron
Close-ended questions
Early Majority
Two-Step Flow theory
31. Around the World in 72 days--stunt journalist
Nellie Bly
Audimeter
Peoplemeter
Reinforcement Theory
32. First American Newspaper
Mixed Effects Model
Share
Contagion effect
Publick Occurences
33. ___________ published Publick Occurences in __________
Globalization
Share
Benjamin Harris 1690
Wire Services
34. Selection Theory: selective about what we ACTUALLY listen to
Open-Ended questions
War
Comcast
Selective Perception
35. Sole owner of Viacom/CBS
Empirical research
Field experiments
Sumner Redstone
Penny Press
36. A social science on human behavior
Communication
William Randolph Hearst
Conan O'Brian
Survey
37. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Catharsis theory
Arbitron
Empirical research
Imitation
38. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Clear Channel
Selective Perception
Remington
39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Early Window
Close-ended questions
Two Step Flow
Summer
40. Theory that we only pick media that we will find gratifying
Uses and Gratification
Gannett and McClatchy
Conan O'Brian
Audience - visual - economic - political - gatekeepers
41. Sole owner of News Corp.
Gannett and McClatchy
Rupert Murdoch
Still photography 1839
Rating
42. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
William Randolph Hearst
Desensitization
Close-ended questions
43. Viewing violence causes anti-social behavior among some children
Gannett and McClatchy
Share Number
Telecommunications Act of 1996
Stimulation theory
44. Where old and new media collide--media across multiple platforms
Technological determinism
Culture
Convergence
Radio usage
45. These papers are still doing good despite the rapid circulation of newspapers
small town papers
cartoons
The New York Sun
Population
46. Artificial setting - easier and less expensive - but not as accurate in results
Amazon and MacMillan Publishing
Administrative research
Early Window
Lab experiments
47. The opinion stage to observable research
Interpreter
Empirical research
7 hours a day
Muckrakers
48. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Alternative Press
Cultural Hegemony
William Randolph Hearst
49. Selection Theory: only expose ourselves to those that we will agree with already
Albert Bandura
Selective exposure
Preview Audiences
3 hours a day
50. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Close-ended questions
Catharsis theory
Cultivation Theory
Comcast