Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Nation's largest metropolitan daily






2. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






4. Provide feedback for movies






5. Research that examines larger cultural effects






6. ____________ invented the phonograph in _________






7. _________ was tried for libel against the British in his newspaper ___________






8. Single company owns every aspect of business (i.e. production - distribution - etc)






9. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






10. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






11. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






12. Owning several types of related businesses across the board






13. First American Newspaper






14. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






15. Very sensationalistic journalism






16. Targeting niche audiences--easier to use selection theory






17. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






18. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






19. The ______ is the source in which the message passes through (example: book - TV channel)






20. Sole owner of News Corp.






21. Theory that there are multiple opinion leaders that shaper our viewpoints






22. Entry-level job - don't know what you will write






23. Personal noise inserted and pushed in journalism






24. Write on specific subject on particular schedule






25. Awarded every April since 1917 for excellence






26. Trying to buy NBC-Universal






27. Selection Theory: selective about what we ACTUALLY listen to






28. Writes on a particular area of interest (crime - sports - etc)






29. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






30. Is more credible seeming then newspapers (2 to 1 ratio)






31. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






32. A program that is more specialized to a specific demographic






33. A proportion taken to represent the population






34. Around the World in 72 days--stunt journalist






35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






36. Has the fewest TV viewers






37. Regularly updated online journals that comment on just about everything






38. Story order emphasis that eventually shapes our world views and values of importance






39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






40. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






41. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






42. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






43. The biggest owner of radio stations (Dixie Chick controversy)






44. aguerre and Niepce invented _________ in ____________






45. Receiver's response to message






46. Has the most TV audience






47. The first major daily






48. Universe. Entirety of what you are studying.






49. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






50. Letters to the editor - non-scientific