Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - the direct replication of an observed behavior






2. The ______ is the receiver of the message






3. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






4. A program that is more specialized to a specific demographic






5. Died recently - wrote The Catcher in the Rye






6. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






7. If the media covers terrorist attacks - it leads to more terrorist attacks






8. Is more credible seeming then newspapers (2 to 1 ratio)






9. People that continue to hold out on technologies






10. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






11. When one culture forces or pushes their culture on another






12. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






13. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






14. The recent e-book battle on the Kindle is between these two...






15. Placing of stories around ads






16. These papers are still doing good despite the rapid circulation of newspapers






17. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






18. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






19. Around the World in 72 days--stunt journalist






20. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






21. Artificial setting - easier and less expensive - but not as accurate in results






22. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






23. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






24. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






25. Average American spends _________________________ listening to the radio






26. This host demonstrated cultural imperialism in campaigning for the Finland President

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27. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






28. Selection Theory: selective about what you remember






29. The first major daily






30. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






31. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






32. Personal noise inserted and pushed in journalism






33. Theory that we only pick media that we will find gratifying






34. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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35. The Nation's largest metropolitan daily






36. Sole owner of Viacom/CBS






37. A model stating that effects are limited by individual differences and other factors






38. Sensational stories that do not serve the democratic function of journalism






39. Provide feedback for movies






40. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






41. This cheap newsprint created larger readership






42. The TV world is __________________ then the real world






43. Selection Theory: only expose ourselves to those that we will agree with already






44. Writes on a particular area of interest (crime - sports - etc)






45. Viewing violence causes anti-social behavior among some children






46. Real-life setting - better - but more expensive






47. The biggest owner of radio stations (Dixie Chick controversy)






48. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






50. A model stating that media has a very direct and universal impact (effect)