Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Receiver's response to message






2. Entry-level job - don't know what you will write






3. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






4. Records what the TV set was currently set on






5. ____________ invented the phonograph in _________






6. Peeks in mid 20's






7. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






8. The two (in order) largest newspaper chains (USA Today is owned by one)






9. Scientific research






10. Free - alternative weeklies with a local and political orientation






11. The ______ sends the message






12. In social cognitive theory - the direct replication of an observed behavior






13. Viewing violence causes anti-social behavior among some children






14. ___________ invented the printing press in __________






15. The TV world is __________________ then the real world






16. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






17. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






18. Does not establish causality. Covers what the majority thinks. All perception






19. This host demonstrated cultural imperialism in campaigning for the Finland President

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20. Theory that there are multiple opinion leaders that shaper our viewpoints






21. Ownership of media companies by multinational corporations






22. The ______ is the receiver of the message






23. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






24. Artificial setting - easier and less expensive - but not as accurate in results






25. Awarded every April since 1917 for excellence






26. This invention - used in war - helped to construct the 'inverted pyramid' structure






27. Theory that watching mediated violence reduces people's inclination to behave aggressively






28. Television's ability to move people toward a common understanding of how things are






29. The percentage of the entire population in that media market






30. Always greater then the rating number






31. Sole owner of News Corp.






32. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






33. Provide feedback for movies






34. Personal noise inserted and pushed in journalism






35. Has the fewest TV viewers






36. Universe. Entirety of what you are studying.






37. A model stating that media can effect some people - but not others (not everyone)






38. Story order emphasis that eventually shapes our world views and values of importance






39. Died recently - wrote The Catcher in the Rye






40. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






41. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






42. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






43. A powerful effects model using the analogy of firing something through society for a direct hit






44. People that will buy news technologies first






45. Owning several types of related businesses across the board






46. _____________ created the New York Sun in __________






47. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






48. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






49. The phonograph became the first __________ when Edison put a nickel slot on it






50. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary