Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media makes the world smaller (technology)--called _____________ ____________






2. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






4. Getting information by word of mouth.






5. Selection Theory: only expose ourselves to those that we will agree with already






6. A social science on human behavior






7. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






8. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






9. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






10. This relaxed government restrictions on media ownership






11. Recently announced that it would charge for frequent access to website (newspaper)






12. Peeks mid 50's






13. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






14. One problem with Schramm's model: there is no longer any _______ in the message






15. People that will buy news technologies first






16. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






17. Records what the TV set was currently set on






18. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






19. Awarded every April since 1917 for excellence






20. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






21. Ownership of media companies by multinational corporations






22. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






23. The phonograph became the first __________ when Edison put a nickel slot on it






24. _____________ created the New York Sun in __________






25. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






26. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






27. Story order emphasis that eventually shapes our world views and values of importance






28. Name of the guy Hearst send to Cuba






29. Research that examines larger cultural effects






30. NBC is believed to have noise for _______ because it is owned by GE






31. The ______ is the source in which the message passes through (example: book - TV channel)






32. The TV world is __________________ then the real world






33. Regularly updated online journals that comment on just about everything






34. Direct - immediate causes and effects research






35. Part of a survey. More then just a one word answer needed. No yes or no questions






36. ___________ invented the printing press in __________






37. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






38. Sole owner of Viacom/CBS






39. Writes on a particular area of interest (crime - sports - etc)






40. Personal noise inserted and pushed in journalism






41. Peeks in late teens






42. In social cognitive theory - the direct replication of an observed behavior






43. Father of Social Science Research






44. Set of values and shared beliefs






45. Has the most TV audience






46. The ability to effectively and efficiently comprehend and use any form of mediated communication






47. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






48. The biggest owner of radio stations (Dixie Chick controversy)






49. Intellectual questioning about culture and its effect--leads to cultural theory






50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.