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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance
3 hours a day
Agenda Setting
Saturation Stage
Share
2. Anything that interferes with or alters the message
Two-Step Flow theory
Noise
Hard news
Clear Channel
3. Famous radio broadcast proving limited effects theories
Clear Channel
Bias
Experiment
War of the Worlds
4. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Viacom/CBS
Laggards
Time Warner
Watergate Nixon
5. Journalists who use things like Twitter to get info out fast - but they are not professional
Pulitzer Prize
Alexander Graham Bell 1876
Bias
Citizen Journalists
6. True frontrunners of our daily newspaper (local news on news sheets
Culture
Global village
Audience - visual - economic - political - gatekeepers
Diurnals
7. Ownership of media companies by multinational corporations
Catharsis theory
Globalization
Thomas Edison 1877
Innovators/Early Adaptors
8. Owning several types of related businesses across the board
small town papers
Horizontal monopoly
Interpreter
Dissident Press
9. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Share
Early Window
Watergate Nixon
Thomas Edison 1877
10. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Disney
Desensitization
Remington
11. Technology changes how we live
Benjamin Day 1833
Field experiments
GE/NBC-Universal
Technological determinism
12. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Experiment
Winter
Global village
13. _____________ invented the telegraph in ____________ ('What hath God wrought')
Citizen Kane 1941
Imitation
Samuel Morse 1844
Hypercommercialism
14. Provide feedback for movies
Survey
Preview Audiences
Marshal McLuhan
Agenda-Setting Effect
15. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Benjamin Harris 1690
5%
Gatekeepers
16. The theory stating that war - being more visual - will get the most attention and headlines in the news
Joseph Pulitzer
Fact about the usage of the media
Burning Tank Theory
Yellow Journalism
17. Trying to buy NBC-Universal
Open-Ended questions
Noise
Comcast
Amazon and MacMillan Publishing
18. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Technological determinism
Agenda-Setting Effect
Cultivation Analysis
60% More violent
19. A powerful effects model using the analogy of firing something through society for a direct hit
Radio usage
Magic Bullet Theory
Field experiments
Qualitative research
20. Margin of error in polls
5%
Paul Lazarsfield
Agenda-Setting Effect
Globalization
21. ___________ published Publick Occurences in __________
Columnists
small town papers
Benjamin Harris 1690
Comcast
22. A proportion taken to represent the population
Share
Sample
Feedback
Hypercommercialism
23. aguerre and Niepce invented _________ in ____________
Catharsis
Multi-Step Flow theory
Noise
Still photography 1839
24. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Beat Reporters
cartoons
Reinforcement Theory
25. Theory that we primarily use mass media to check what we already believe
Clear Channel
cartoons
Selective exposure
Reinforcement Theory
26. The ______ is the receiver of the message
Benjamin Day 1833
The New York Times
Decoder
Agenda-Setting Effect
27. A program that is more specialized to a specific demographic
Convergence
7 hours a day
Narrowcasting
Audience - visual - economic - political - gatekeepers
28. The ______ sends the message
Cultivation Analysis
Encoder
Cultural Hegemony
Communication
29. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Preview Audiences
Dissonance Theory
NY Times
Agenda-Setting Effect
30. Does not establish causality. Covers what the majority thinks. All perception
Qualitative research
Survey
Dissonance Theory
Catharsis theory
31. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Media literacy
Survey
Limited Effects Model
A. C. Nielson Co
32. Very sensationalistic journalism
Audimeter
Print media usage
Yellow Journalism
Arbitron
33. Age correlates with each medium
Early Window
GE/NBC-Universal
Winter
Fact about the usage of the media
34. A concentration of media industries into an ever smaller number of companies
Experiment
Joint Operating Agreements (JOAs)
Penny Press
Oligopoly
35. Second biggest attention topic in news
Rupert Murdoch
Oligopoly
Payne Fund Studies 1929
Economy
36. The TV world is __________________ then the real world
60% More violent
War
Content Analysis
Population
37. Around the World in 72 days--stunt journalist
Innovators/Early Adaptors
Nellie Bly
Blogs
TV watching
38. The percentage of the entire population in that media market
Selective Retention
Alexander Graham Bell 1876
Rating
Feedback
39. Average household has a TV set on...
Time Warner
7 hours a day
Encoder
Columnists
40. Getting information by word of mouth.
Preview Audiences
Population
Two Step Flow
5%
41. The Nation's largest metropolitan daily
Close-ended questions
The New York Times
Two-Step Flow theory
Soft news
42. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Multi-Step Flow theory
Bias
TV watching
Product Placement
43. Original research. Do it yourself
Selective exposure
Critical research
Catharsis
Primary Research
44. First American Newspaper
Publick Occurences
Joint Operating Agreements (JOAs)
5%
Yellow Journalism
45. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Comcast
Alexander Graham Bell 1876
Penny Press
46. Peeks in mid 20's
Newsreel
Movie usage
Citizen Kane 1941
Content Analysis
47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Vertical monopoly
Convergence
Panel Study
The New York Sun
48. Research that examines larger cultural effects
Citizen Kane 1941
Limited Effects Model
Rupert Murdoch
Critical research
49. __________came up with the basic model of mass communication
Agenda-Setting Effect
Wilbur Schramm
7 hours a day
Communication
50. Investigative journalists that exposed corruption
Rupert Murdoch
Muckrakers
Winter
Citizen Journalists