Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance






2. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






3. Television's ability to move people toward a common understanding of how things are






4. First American Newspaper






5. The recent e-book battle on the Kindle is between these two...






6. This invention - used in war - helped to construct the 'inverted pyramid' structure






7. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






8. The ______ sends the message






9. These papers are still doing good despite the rapid circulation of newspapers






10. NBC is believed to have noise for _______ because it is owned by GE






11. The phonograph became the first __________ when Edison put a nickel slot on it






12. A model stating that effects are limited by individual differences and other factors






13. Theory stating that media defines the world for us (over-arching theory)






14. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






15. Stragglers to buying technology






16. Set of values and shared beliefs






17. Journalists who use things like Twitter to get info out fast - but they are not professional






18. Part of a survey. More then just a one word answer needed. No yes or no questions






19. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






20. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






21. Theory that we only pick media that we will find gratifying






22. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






23. Has the fewest TV viewers






24. Placing of stories around ads






25. Writes on a particular area of interest (crime - sports - etc)






26. __________came up with the basic model of mass communication






27. One problem with Schramm's model: there is no longer any _______ in the message






28. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






29. Father of Social Science Research






30. Theory that there are multiple opinion leaders that shaper our viewpoints






31. Peeks mid 50's






32. Selection Theory: selective about what you remember






33. 'The medium is the message'






34. A proportion taken to represent the population






35. The first major daily






36. Selection Theory: only expose ourselves to those that we will agree with already






37. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






38. Age correlates with each medium






39. _____________ invented the telephone in _____________






40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






41. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






42. Recently announced that it would charge for frequent access to website (newspaper)






43. Does not establish causality. Covers what the majority thinks. All perception






44. The ability to effectively and efficiently comprehend and use any form of mediated communication






45. A model stating that media can effect some people - but not others (not everyone)






46. Intellectual questioning about culture and its effect--leads to cultural theory






47. Media makes the world smaller (technology)--called _____________ ____________






48. Awarded every April since 1917 for excellence






49. Real-life setting - better - but more expensive






50. A powerful effects model using the analogy of firing something through society for a direct hit