Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






2. ___________ invented the printing press in __________






3. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






4. Trying to buy NBC-Universal






5. Is more credible seeming then newspapers (2 to 1 ratio)






6. Theory stating that media defines the world for us (over-arching theory)






7. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






8. The percentage of the entire population in that media market






9. Theory that we primarily use mass media to check what we already believe






10. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






11. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






12. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






13. _____________ created the New York Sun in __________






14. In social cognitive theory - the direct replication of an observed behavior






15. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






16. The theory stating that war - being more visual - will get the most attention and headlines in the news






17. Increasing the amount of advertising and mixing commercial and noncommercial media content






18. First American Newspaper






19. Media makes the world smaller (technology)--called _____________ ____________






20. If the media covers terrorist attacks - it leads to more terrorist attacks






21. People that continue to hold out on technologies






22. Anything that interferes with or alters the message






23. Sole owner of Viacom/CBS






24. Age correlates with each medium






25. Has the most TV audience






26. The recent e-book battle on the Kindle is between these two...






27. Sensational stories that do not serve the democratic function of journalism






28. The Nation's largest metropolitan daily






29. Single company owns every aspect of business (i.e. production - distribution - etc)






30. Direct - immediate causes and effects research






31. Stragglers to buying technology






32. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






33. A program that is more specialized to a specific demographic






34. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






35. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






36. Average American spends _________________________ listening to the radio






37. ____________ invented the phonograph in _________






38. Television's ability to move people toward a common understanding of how things are






39. Receiver's response to message






40. The ______ is the receiver of the message






41. Awarded every April since 1917 for excellence






42. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






43. Story order emphasis that eventually shapes our world views and values of importance






44. Publisher - THE Editor - other editors - designers - reporters






45. Father of Social Science Research






46. The biggest owner of radio stations (Dixie Chick controversy)






47. _________ broadcasted War of the Worlds on Halloween _______.






48. Famous radio broadcast proving limited effects theories






49. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






50. Peeks in late teens