Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






2. When one culture forces or pushes their culture on another






3. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






4. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






5. If the media covers terrorist attacks - it leads to more terrorist attacks






6. Theory that we primarily use mass media to check what we already believe






7. _____________ created the New York Sun in __________






8. Universe. Entirety of what you are studying.






9. Set of values and shared beliefs






10. People that continue to hold out on technologies






11. Receiver's response to message






12. The phonograph became the first __________ when Edison put a nickel slot on it






13. The ______ is the receiver of the message






14. Theory stating that media defines the world for us (over-arching theory)






15. Very sensationalistic journalism






16. Margin of error in polls






17. People that will buy news technologies first






18. Selection Theory: only expose ourselves to those that we will agree with already






19. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






20. Real-life setting - better - but more expensive






21. Story order emphasis that eventually shapes our world views and values of importance






22. Increasing the amount of advertising and mixing commercial and noncommercial media content






23. Age correlates with each medium






24. A proportion taken to represent the population






25. A program that is more specialized to a specific demographic






26. A concentration of media industries into an ever smaller number of companies






27. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






28. Regularly updated online journals that comment on just about everything






29. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






30. Theory that we only pick media that we will find gratifying






31. These papers are still doing good despite the rapid circulation of newspapers






32. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






33. _____________ invented the telegraph in ____________ ('What hath God wrought')






34. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






35. Part of a survey. More then just a one word answer needed. No yes or no questions






36. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






37. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






38. Second biggest attention topic in news






39. Intellectual questioning about culture and its effect--leads to cultural theory






40. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






41. Name of the guy Hearst send to Cuba






42. Stragglers to buying technology






43. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






44. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






45. Peeks in mid 20's






46. Always greater then the rating number






47. Single company owns every aspect of business (i.e. production - distribution - etc)






48. 'The medium is the message'






49. Sensational stories that do not serve the democratic function of journalism






50. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen