Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 60's






2. Set of values and shared beliefs






3. _____________ invented the telephone in _____________






4. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






5. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






6. Investigative journalists that exposed corruption






7. Provide feedback for movies






8. Anything that interferes with or alters the message






9. The TV world is __________________ then the real world






10. Research has already been done for you - you just collect it and put it into your paper






11. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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12. Selection Theory: only expose ourselves to those that we will agree with already






13. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






14. The ______ is the receiver of the message






15. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






16. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






17. Does not establish causality. Covers what the majority thinks. All perception






18. _____________ created the New York Sun in __________






19. Always greater then the rating number






20. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






21. True frontrunners of our daily newspaper (local news on news sheets






22. The percentage of the entire population in that media market






23. Scientific research






24. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






25. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






26. Stragglers to buying technology






27. Personal noise inserted and pushed in journalism






28. Theory that watching mediated violence reduces people's inclination to behave aggressively






29. If the media covers terrorist attacks - it leads to more terrorist attacks






30. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






31. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






32. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






33. Letters to the editor - non-scientific






34. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






35. The first major daily






36. A model stating that effects are limited by individual differences and other factors






37. Awarded every April since 1917 for excellence






38. Father of Social Science Research






39. Suburban or regional versions of a metropolitan paper






40. The opinion stage to observable research






41. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






42. Collection of data that can be characterized and counted in a way. Type of empirical research






43. __________came up with the basic model of mass communication






44. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






45. Died recently - wrote The Catcher in the Rye






46. Selection Theory: selective about what you remember






47. First American Newspaper






48. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






49. The ______ sends the message






50. Sole owner of Viacom/CBS