Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ sends the message






2. _____________ invented the telegraph in ____________ ('What hath God wrought')






3. Anything that interferes with or alters the message






4. Awarded every April since 1917 for excellence






5. The recent e-book battle on the Kindle is between these two...






6. Sole owner of News Corp.






7. Peeks in late teens






8. This invention - used in war - helped to construct the 'inverted pyramid' structure






9. A powerful effects model using the analogy of firing something through society for a direct hit






10. _____________ invented the telephone in _____________






11. Weekly news packages in theaters






12. The phonograph became the first __________ when Edison put a nickel slot on it






13. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






14. These papers are still doing good despite the rapid circulation of newspapers






15. Television's ability to move people toward a common understanding of how things are






16. ___________ invented the printing press in __________






17. The ______ is the receiver of the message






18. Does not establish causality. Covers what the majority thinks. All perception






19. Theory that we primarily use mass media to check what we already believe






20. When one culture forces or pushes their culture on another






21. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






22. A model stating that media can effect some people - but not others (not everyone)






23. Theory that watching mediated violence reduces people's inclination to behave aggressively






24. The percentage of the entire population in that media market






25. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






26. Single company owns every aspect of business (i.e. production - distribution - etc)






27. Owning several types of related businesses across the board






28. Collection of data that can be characterized and counted in a way. Type of empirical research






29. Father of Social Science Research






30. Part of a survey. More then just a one word answer needed. No yes or no questions






31. Recently announced that it would charge for frequent access to website (newspaper)






32. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






33. Records what the TV set was currently set on






34. Average household has a TV set on...






35. This host demonstrated cultural imperialism in campaigning for the Finland President

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36. ____________ invented the phonograph in _________






37. A concentration of media industries into an ever smaller number of companies






38. True frontrunners of our daily newspaper (local news on news sheets






39. Regularly updated online journals that comment on just about everything






40. Original research. Do it yourself






41. Sensational stories that do not serve the democratic function of journalism






42. Margin of error in polls






43. Age correlates with each medium






44. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






45. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






46. Theory that there are multiple opinion leaders that shaper our viewpoints






47. Is more credible seeming then newspapers (2 to 1 ratio)






48. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






49. Has the fewest TV viewers






50. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)