Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






2. The ______ is the source in which the message passes through (example: book - TV channel)






3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






4. Research has already been done for you - you just collect it and put it into your paper






5. A model stating that effects are limited by individual differences and other factors






6. Ownership of media companies by multinational corporations






7. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






8. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






9. Single company owns every aspect of business (i.e. production - distribution - etc)






10. Sensational stories that do not serve the democratic function of journalism






11. ___________ published Publick Occurences in __________






12. Selection Theory: selective about what we ACTUALLY listen to






13. Selection Theory: only expose ourselves to those that we will agree with already






14. Very sensationalistic journalism






15. _________ broadcasted War of the Worlds on Halloween _______.






16. Peeks mid 50's






17. Set of values and shared beliefs






18. Awarded every April since 1917 for excellence






19. Records what the TV set was currently set on






20. The phonograph became the first __________ when Edison put a nickel slot on it






21. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






22. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






23. NBC is believed to have noise for _______ because it is owned by GE






24. Original research. Do it yourself






25. The biggest owner of radio stations (Dixie Chick controversy)






26. The first major daily






27. Theory that we primarily use mass media to check what we already believe






28. The ability to effectively and efficiently comprehend and use any form of mediated communication






29. The TV world is __________________ then the real world






30. Selection Theory: selective about what you remember






31. Age correlates with each medium






32. ___________ invented the printing press in __________






33. Publisher - THE Editor - other editors - designers - reporters






34. Media makes the world smaller (technology)--called _____________ ____________






35. The theory stating that war - being more visual - will get the most attention and headlines in the news






36. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






37. Sole owner of Viacom/CBS






38. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






39. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






40. Does not establish causality. Covers what the majority thinks. All perception






41. Universe. Entirety of what you are studying.






42. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






43. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






44. Has the fewest TV viewers






45. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






46. The opinion stage to observable research






47. Increasing the amount of advertising and mixing commercial and noncommercial media content






48. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






49. A powerful effects model using the analogy of firing something through society for a direct hit






50. A model stating that media can effect some people - but not others (not everyone)