Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






2. _________ broadcasted War of the Worlds on Halloween _______.






3. Peeks mid 50's






4. A model stating that media has a very direct and universal impact (effect)






5. The ability to effectively and efficiently comprehend and use any form of mediated communication






6. People that will buy news technologies first






7. People that continue to hold out on technologies






8. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






9. Always greater then the rating number






10. Sole owner of Viacom/CBS






11. When one culture forces or pushes their culture on another






12. ____________ invented the phonograph in _________






13. The phonograph became the first __________ when Edison put a nickel slot on it






14. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






15. Anything that interferes with or alters the message






16. Theory that we primarily use mass media to check what we already believe






17. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






18. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






19. Sensational stories that do not serve the democratic function of journalism






20. Writes on a particular area of interest (crime - sports - etc)






21. The TV world is __________________ then the real world






22. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






23. Peeks in mid 20's






24. Does not establish causality. Covers what the majority thinks. All perception






25. Name of the guy Hearst send to Cuba






26. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






27. Where old and new media collide--media across multiple platforms






28. Stragglers to buying technology






29. A social science on human behavior






30. These papers are still doing good despite the rapid circulation of newspapers






31. The Nation's largest metropolitan daily






32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






33. First American Newspaper






34. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






35. Theory that there are multiple opinion leaders that shaper our viewpoints






36. Intellectual questioning about culture and its effect--leads to cultural theory






37. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






38. Collection of data that can be characterized and counted in a way. Type of empirical research






39. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






40. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






41. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






42. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






43. Records what the TV set was currently set on






44. Has the most TV audience






45. Set of values and shared beliefs






46. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






47. Famous radio broadcast proving limited effects theories






48. The ______ sends the message






49. If the media covers terrorist attacks - it leads to more terrorist attacks






50. The two (in order) largest newspaper chains (USA Today is owned by one)







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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