Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of Viacom/CBS






2. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






3. Does not establish causality. Covers what the majority thinks. All perception






4. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






5. Television's ability to move people toward a common understanding of how things are






6. The phonograph became the first __________ when Edison put a nickel slot on it






7. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






8. The opinion stage to observable research






9. _________ broadcasted War of the Worlds on Halloween _______.






10. Research that examines larger cultural effects






11. Receiver's response to message






12. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






13. Technology changes how we live






14. Peeks mid 50's






15. Always greater then the rating number






16. Publisher - THE Editor - other editors - designers - reporters






17. Targeting niche audiences--easier to use selection theory






18. Framework for our government






19. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






20. Very sensationalistic journalism






21. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






22. This invention - used in war - helped to construct the 'inverted pyramid' structure






23. Name of the guy Hearst send to Cuba






24. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






25. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






26. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






27. Second biggest attention topic in news






28. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






29. Peeks in mid 60's






30. Trying to buy NBC-Universal






31. The Nation's largest metropolitan daily






32. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






33. Letters to the editor - non-scientific






34. The theory stating that war - being more visual - will get the most attention and headlines in the news






35. This cheap newsprint created larger readership






36. Journalists who use things like Twitter to get info out fast - but they are not professional






37. Famous radio broadcast proving limited effects theories






38. The ______ sends the message






39. Real-life setting - better - but more expensive






40. Regularly updated online journals that comment on just about everything






41. Anything that interferes with or alters the message






42. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






43. A proportion taken to represent the population






44. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






45. Theory that we only pick media that we will find gratifying






46. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






47. One problem with Schramm's model: there is no longer any _______ in the message






48. The ______ is the receiver of the message






49. Personal noise inserted and pushed in journalism






50. The two (in order) largest newspaper chains (USA Today is owned by one)