Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first major daily






2. One problem with Schramm's model: there is no longer any _______ in the message






3. Age correlates with each medium






4. The two (in order) largest newspaper chains (USA Today is owned by one)






5. _____________ invented the telegraph in ____________ ('What hath God wrought')






6. Collection of data that can be characterized and counted in a way. Type of empirical research






7. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






8. _____________ created the New York Sun in __________






9. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






10. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






11. A model stating that effects are limited by individual differences and other factors






12. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






13. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






14. Write on specific subject on particular schedule






15. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






16. _________ broadcasted War of the Worlds on Halloween _______.






17. Direct - immediate causes and effects research






18. Owning several types of related businesses across the board






19. Receiver's response to message






20. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






21. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






22. Around the World in 72 days--stunt journalist






23. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






24. Second biggest attention topic in news






25. Peeks in mid 20's






26. Peeks mid 50's






27. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






28. A model stating that media has a very direct and universal impact (effect)






29. A powerful effects model using the analogy of firing something through society for a direct hit






30. Suburban or regional versions of a metropolitan paper






31. Sole owner of Viacom/CBS






32. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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33. The percentage of the entire population in that media market






34. Anything that interferes with or alters the message






35. Average household has a TV set on...






36. The ability to effectively and efficiently comprehend and use any form of mediated communication






37. Technology changes how we live






38. Famous radio broadcast proving limited effects theories






39. Died recently - wrote The Catcher in the Rye






40. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






41. Has the fewest TV viewers






42. aguerre and Niepce invented _________ in ____________






43. Media makes the world smaller (technology)--called _____________ ____________






44. A proportion taken to represent the population






45. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






46. People that continue to hold out on technologies






47. Viewing violence causes anti-social behavior among some children






48. Single company owns every aspect of business (i.e. production - distribution - etc)






49. Selection Theory: only expose ourselves to those that we will agree with already






50. A model stating that media can effect some people - but not others (not everyone)