Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






2. The Nation's largest metropolitan daily






3. This invention - used in war - helped to construct the 'inverted pyramid' structure






4. Technology changes how we live






5. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






6. The opinion stage to observable research






7. Average household has a TV set on...






8. Selection Theory: selective about what you remember






9. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






10. The phonograph became the first __________ when Edison put a nickel slot on it






11. _____________ created the New York Sun in __________






12. Sole owner of News Corp.






13. Name of the guy Hearst send to Cuba






14. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






15. These papers are still doing good despite the rapid circulation of newspapers






16. _________ was tried for libel against the British in his newspaper ___________






17. Peeks in late teens






18. The percentage of the entire population in that media market






19. A model stating that media can effect some people - but not others (not everyone)






20. Weekly news packages in theaters






21. _____________ invented the telegraph in ____________ ('What hath God wrought')






22. A powerful effects model using the analogy of firing something through society for a direct hit






23. Television's ability to move people toward a common understanding of how things are






24. Peeks in mid 60's






25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






26. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






27. Placing of stories around ads






28. _____________ invented the telephone in _____________






29. Sole owner of Viacom/CBS






30. Sensational stories that do not serve the democratic function of journalism






31. Free - alternative weeklies with a local and political orientation






32. People that continue to hold out on technologies






33. Scientific research






34. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






35. Media makes the world smaller (technology)--called _____________ ____________






36. Intellectual questioning about culture and its effect--leads to cultural theory






37. Single company owns every aspect of business (i.e. production - distribution - etc)






38. Where old and new media collide--media across multiple platforms






39. Margin of error in polls






40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






41. Research has already been done for you - you just collect it and put it into your paper






42. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






43. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






44. Story order emphasis that eventually shapes our world views and values of importance






45. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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46. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






47. Entry-level job - don't know what you will write






48. When one culture forces or pushes their culture on another






49. Artificial setting - easier and less expensive - but not as accurate in results






50. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.