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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Cable a' la Carte
Share
Powerful Effects Model
Winter
2. Peeks in late teens
Telegraph
Clear Channel
Peoplemeter
Radio usage
3. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Mixed Effects Model
Powerful Effects Model
Sumner Redstone
Desensitization
4. Owning several types of related businesses across the board
War of the Worlds
Horizontal monopoly
Paul Lazarsfield
Secondary research
5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Conan O'Brian
Uses and Gratification
NY Times
Albert Bandura
6. Regularly updated online journals that comment on just about everything
Narrowcasting
War
Experiment
Blogs
7. Has the most TV audience
Critical research
Winter
TV
Integrated audience reach
8. The phonograph became the first __________ when Edison put a nickel slot on it
Two Step Flow
Culture
Jukebox
Peoplemeter
9. aguerre and Niepce invented _________ in ____________
Muckrakers
Still photography 1839
Identification
Product Placement
10. Set of values and shared beliefs
Cultivation Theory
Culture
Zoned editions
Hard news
11. Framework for our government
Citizen Journalists
Federalist Papers
Innovators/Early Adaptors
Noise
12. Very sensationalistic journalism
60% More violent
Watergate Nixon
Yellow Journalism
Desensitization
13. Selection Theory: selective about what you remember
Critical research
Zoned editions
Johannes Gutenberg 1456
Selective Retention
14. Theory that we only pick media that we will find gratifying
Uses and Gratification
Panel Study
Field experiments
Citizen Journalists
15. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Oligopoly
General Assignment Reporters (GAs)
Penny Press
Payne Fund Studies 1929
16. Always greater then the rating number
Magic Bullet Theory
Primary Research
Share Number
TV watching
17. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Multi-Step Flow theory
Communication
Two-Step Flow theory
War
18. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Share
small town papers
7 hours a day
19. NBC is believed to have noise for _______ because it is owned by GE
Share
60% More violent
War
Population
20. Peeks in mid 20's
TV watching
Limited Effects Model
Agenda-Setting Effect
Movie usage
21. _________ broadcasted War of the Worlds on Halloween _______.
Time Warner
Wilbur Schramm
Orson Wells 1938
Mainstreaming
22. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Economy
Early Window
Samuel Morse 1844
cartoons
23. People that will buy news technologies first
Innovators/Early Adaptors
Cultural Hegemony
Reinforcement Theory
Qualitative research
24. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Nellie Bly
Narrowcasting
Federalist Papers
Saturation Stage
25. First American Newspaper
Newspaper Hierarchy
The New York Times
Orson Wells 1938
Publick Occurences
26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Catharsis
Critical research
Open-Ended questions
Audience - visual - economic - political - gatekeepers
27. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Watergate Nixon
Globalization
Passive Peoplemeter
28. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Rating
Arbitron
Beat Reporters
7 hours a day
29. Where old and new media collide--media across multiple platforms
J.D. Salinger
Convergence
Oligopoly
Payne Fund Studies 1929
30. Research has already been done for you - you just collect it and put it into your paper
The New York Times
Payne Fund Studies 1929
Convergence
Secondary research
31. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
News Diffusion
Secondary research
small town papers
32. The recent e-book battle on the Kindle is between these two...
Cultivation Analysis
Primary Research
Amazon and MacMillan Publishing
Still photography 1839
33. Theory stating that media defines the world for us (over-arching theory)
Delay
Cultivation Theory
Telecommunications Act of 1996
War of the Worlds
34. The theory stating that war - being more visual - will get the most attention and headlines in the news
Economy
Cable a' la Carte
Remington
Burning Tank Theory
35. Universe. Entirety of what you are studying.
Population
Noise
War of the Worlds
Close-ended questions
36. Has the fewest TV viewers
Summer
Desensitization
Cultural Hegemony
Uses and Gratification
37. Research that examines larger cultural effects
Radio usage
Disney
Cultural Hegemony
Critical research
38. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Peoplemeter
Hard news
Cultivation Analysis
39. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Summer
Globalization
Disney
40. A program that is more specialized to a specific demographic
Blogs
The New York Times
Saturation Stage
Narrowcasting
41. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Disney
Open-Ended questions
Experiment
Print media usage
42. A model stating that media can effect some people - but not others (not everyone)
Selective exposure
Sample
Mixed Effects Model
Newspaper Hierarchy
43. In social cognitive theory - the direct replication of an observed behavior
Imitation
Sample
Orson Wells 1938
Summer
44. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Nellie Bly
Winter
Peoplemeter
7 hours a day
45. Selection Theory: selective about what we ACTUALLY listen to
Wilbur Schramm
Primary Research
Selective Perception
Winter
46. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
Selective Perception
Newsreel
Time Warner
47. Age correlates with each medium
Newsreel
Mainstreaming
Fact about the usage of the media
Content Analysis
48. Does not establish causality. Covers what the majority thinks. All perception
Remington
The New York Sun
Telegraph
Survey
49. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Economy
William Randolph Hearst
Decoder
Lab experiments
50. The ______ sends the message
Citizen Journalists
TV watching
Alternative Press
Encoder