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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






2. Direct - immediate causes and effects research






3. Real-life setting - better - but more expensive






4. Provide feedback for movies






5. Theory stating that media defines the world for us (over-arching theory)






6. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






7. A concentration of media industries into an ever smaller number of companies






8. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






9. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






10. This relaxed government restrictions on media ownership






11. True frontrunners of our daily newspaper (local news on news sheets






12. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






13. Has the fewest TV viewers






14. The percentage of the entire population in that media market






15. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






16. Write on specific subject on particular schedule






17. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






18. Owning several types of related businesses across the board






19. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






20. Margin of error in polls






21. NBC is believed to have noise for _______ because it is owned by GE






22. The first major daily






23. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






24. When one culture forces or pushes their culture on another






25. _________ was tried for libel against the British in his newspaper ___________






26. Research has already been done for you - you just collect it and put it into your paper






27. Famous radio broadcast proving limited effects theories






28. The phonograph became the first __________ when Edison put a nickel slot on it






29. Journalists who use things like Twitter to get info out fast - but they are not professional






30. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






31. ___________ invented the printing press in __________






32. Weekly news packages in theaters






33. Placing of stories around ads






34. First American Newspaper






35. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






36. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






37. Receiver's response to message






38. Does not establish causality. Covers what the majority thinks. All perception






39. A proportion taken to represent the population






40. ____________ invented the phonograph in _________






41. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






42. The opinion stage to observable research






43. Part of a survey. More then just a one word answer needed. No yes or no questions






44. Peeks in mid 20's






45. Research that examines larger cultural effects






46. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






47. Story order emphasis that eventually shapes our world views and values of importance






48. Letters to the editor - non-scientific






49. The ______ is the source in which the message passes through (example: book - TV channel)






50. Increasing the amount of advertising and mixing commercial and noncommercial media content







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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