Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The opinion stage to observable research






2. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






3. 'The medium is the message'






4. Sole owner of Viacom/CBS






5. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






6. Age correlates with each medium






7. A model stating that media has a very direct and universal impact (effect)






8. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






9. _____________ invented the telegraph in ____________ ('What hath God wrought')






10. Recently announced that it would charge for frequent access to website (newspaper)






11. Media makes the world smaller (technology)--called _____________ ____________






12. Journalists who use things like Twitter to get info out fast - but they are not professional






13. A model stating that media can effect some people - but not others (not everyone)






14. Peeks in mid 20's






15. First American Newspaper






16. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






17. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






18. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






19. Is more credible seeming then newspapers (2 to 1 ratio)






20. Story order emphasis that eventually shapes our world views and values of importance






21. Margin of error in polls






22. Letters to the editor - non-scientific






23. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






24. This host demonstrated cultural imperialism in campaigning for the Finland President

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25. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






26. The first major daily






27. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






28. The Nation's largest metropolitan daily






29. Has the fewest TV viewers






30. Weekly news packages in theaters






31. A concentration of media industries into an ever smaller number of companies






32. Research has already been done for you - you just collect it and put it into your paper






33. Peeks in mid 60's






34. Awarded every April since 1917 for excellence






35. Died recently - wrote The Catcher in the Rye






36. Scientific research






37. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






38. The two (in order) largest newspaper chains (USA Today is owned by one)






39. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






40. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






41. Has the most TV audience






42. Very sensationalistic journalism






43. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






44. Research that examines larger cultural effects






45. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






46. Direct - immediate causes and effects research






47. People that will buy news technologies first






48. The biggest owner of radio stations (Dixie Chick controversy)






49. The ______ is the receiver of the message






50. Intellectual questioning about culture and its effect--leads to cultural theory