Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When one culture forces or pushes their culture on another






2. _____________ invented the telephone in _____________






3. ___________ invented the printing press in __________






4. The biggest owner of radio stations (Dixie Chick controversy)






5. This host demonstrated cultural imperialism in campaigning for the Finland President

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6. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






7. ___________ published Publick Occurences in __________






8. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






9. Has the fewest TV viewers






10. Artificial setting - easier and less expensive - but not as accurate in results






11. These papers are still doing good despite the rapid circulation of newspapers






12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






13. Does not establish causality. Covers what the majority thinks. All perception






14. The recent e-book battle on the Kindle is between these two...






15. If the media covers terrorist attacks - it leads to more terrorist attacks






16. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






17. Average household has a TV set on...






18. The ______ is the receiver of the message






19. Personal noise inserted and pushed in journalism






20. People that continue to hold out on technologies






21. _________ broadcasted War of the Worlds on Halloween _______.






22. __________came up with the basic model of mass communication






23. Universe. Entirety of what you are studying.






24. Selection Theory: selective about what you remember






25. Single company owns every aspect of business (i.e. production - distribution - etc)






26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






27. Around the World in 72 days--stunt journalist






28. Name of the guy Hearst send to Cuba






29. Research that examines larger cultural effects






30. Viewing violence causes anti-social behavior among some children






31. The percentage of the entire population in that media market






32. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






33. Father of Social Science Research






34. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






35. Theory that we only pick media that we will find gratifying






36. Part of a survey. More then just a one word answer needed. No yes or no questions






37. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






38. Trying to buy NBC-Universal






39. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






41. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






42. Framework for our government






43. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






44. Theory that we primarily use mass media to check what we already believe






45. Writes on a particular area of interest (crime - sports - etc)






46. Real-life setting - better - but more expensive






47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






48. Owning several types of related businesses across the board






49. Journalists who use things like Twitter to get info out fast - but they are not professional






50. Second biggest attention topic in news