Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research that examines larger cultural effects






2. Owning several types of related businesses across the board






3. Name of the guy Hearst send to Cuba






4. A powerful effects model using the analogy of firing something through society for a direct hit






5. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






6. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






7. First American Newspaper






8. Peeks in mid 60's






9. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






10. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






11. Universe. Entirety of what you are studying.






12. The biggest owner of radio stations (Dixie Chick controversy)






13. Provide feedback for movies






14. Direct - immediate causes and effects research






15. Journalists who use things like Twitter to get info out fast - but they are not professional






16. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






17. A model stating that media has a very direct and universal impact (effect)






18. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






19. Margin of error in polls






20. Peeks mid 50's






21. Real-life setting - better - but more expensive






22. These papers are still doing good despite the rapid circulation of newspapers






23. Average household has a TV set on...






24. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






25. Recently announced that it would charge for frequent access to website (newspaper)






26. Free - alternative weeklies with a local and political orientation






27. The recent e-book battle on the Kindle is between these two...






28. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






29. A proportion taken to represent the population






30. Peeks in late teens






31. Where old and new media collide--media across multiple platforms






32. The first major daily






33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






34. ___________ published Publick Occurences in __________






35. Trying to buy NBC-Universal






36. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






37. Age correlates with each medium






38. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






39. ____________ invented the phonograph in _________






40. Theory that watching mediated violence reduces people's inclination to behave aggressively






41. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






42. ___________ invented the printing press in __________






43. Scientific research






44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






45. __________came up with the basic model of mass communication






46. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






47. 'The medium is the message'






48. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






49. Targeting niche audiences--easier to use selection theory






50. Around the World in 72 days--stunt journalist