Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A social science on human behavior






2. Sensational stories that do not serve the democratic function of journalism






3. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






4. The recent e-book battle on the Kindle is between these two...






5. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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6. _________ was tried for libel against the British in his newspaper ___________






7. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






8. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






9. Story order emphasis that eventually shapes our world views and values of importance






10. Sole owner of Viacom/CBS






11. In social cognitive theory - the direct replication of an observed behavior






12. Records what the TV set was currently set on






13. Average American spends _________________________ listening to the radio






14. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






15. Weekly news packages in theaters






16. Selection Theory: selective about what you remember






17. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






18. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






19. Theory that watching mediated violence reduces people's inclination to behave aggressively






20. aguerre and Niepce invented _________ in ____________






21. Receiver's response to message






22. Targeting niche audiences--easier to use selection theory






23. Selection Theory: selective about what we ACTUALLY listen to






24. Journalists who use things like Twitter to get info out fast - but they are not professional






25. This relaxed government restrictions on media ownership






26. The two (in order) largest newspaper chains (USA Today is owned by one)






27. Scientific research






28. Writes on a particular area of interest (crime - sports - etc)






29. Father of Social Science Research






30. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






31. Original research. Do it yourself






32. Awarded every April since 1917 for excellence






33. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






34. ____________ invented the phonograph in _________






35. A powerful effects model using the analogy of firing something through society for a direct hit






36. Is more credible seeming then newspapers (2 to 1 ratio)






37. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






38. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






39. Increasing the amount of advertising and mixing commercial and noncommercial media content






40. This cheap newsprint created larger readership






41. Average household has a TV set on...






42. 'The medium is the message'






43. A model stating that effects are limited by individual differences and other factors






44. Very sensationalistic journalism






45. Personal noise inserted and pushed in journalism






46. _________ broadcasted War of the Worlds on Halloween _______.






47. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






48. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






49. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






50. The ______ is the source in which the message passes through (example: book - TV channel)