Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Write on specific subject on particular schedule






2. A social science on human behavior






3. These papers are still doing good despite the rapid circulation of newspapers






4. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






5. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






6. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






7. Theory stating that media defines the world for us (over-arching theory)






8. Provide feedback for movies






9. Margin of error in polls






10. Selection Theory: selective about what we ACTUALLY listen to






11. A model stating that effects are limited by individual differences and other factors






12. The phonograph became the first __________ when Edison put a nickel slot on it






13. Increasing the amount of advertising and mixing commercial and noncommercial media content






14. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






15. Regularly updated online journals that comment on just about everything






16. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






18. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






19. Does not establish causality. Covers what the majority thinks. All perception






20. This cheap newsprint created larger readership






21. This relaxed government restrictions on media ownership






22. Receiver's response to message






23. The theory stating that war - being more visual - will get the most attention and headlines in the news






24. Average household has a TV set on...






25. Media makes the world smaller (technology)--called _____________ ____________






26. Writes on a particular area of interest (crime - sports - etc)






27. Targeting niche audiences--easier to use selection theory






28. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






30. Intellectual questioning about culture and its effect--leads to cultural theory






31. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






32. Theory that we only pick media that we will find gratifying






33. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






34. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






35. This host demonstrated cultural imperialism in campaigning for the Finland President

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36. ___________ invented the printing press in __________






37. Peeks in mid 60's






38. Peeks in mid 20's






39. The ______ is the source in which the message passes through (example: book - TV channel)






40. This invention - used in war - helped to construct the 'inverted pyramid' structure






41. Letters to the editor - non-scientific






42. The TV world is __________________ then the real world






43. Selection Theory: selective about what you remember






44. Sole owner of Viacom/CBS






45. The ______ sends the message






46. Sole owner of News Corp.






47. True frontrunners of our daily newspaper (local news on news sheets






48. A powerful effects model using the analogy of firing something through society for a direct hit






49. Entry-level job - don't know what you will write






50. Average American spends _________________________ listening to the radio