Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Viewing violence causes anti-social behavior among some children






2. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






3. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






4. Owning several types of related businesses across the board






5. A concentration of media industries into an ever smaller number of companies






6. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






7. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






8. Set of values and shared beliefs






9. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






10. Provide feedback for movies






11. Awarded every April since 1917 for excellence






12. Theory that we primarily use mass media to check what we already believe






13. Famous radio broadcast proving limited effects theories






14. Records what the TV set was currently set on






15. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






16. Very sensationalistic journalism






17. In social cognitive theory - the direct replication of an observed behavior






18. These papers are still doing good despite the rapid circulation of newspapers






19. The ability to effectively and efficiently comprehend and use any form of mediated communication






20. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






21. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






22. True frontrunners of our daily newspaper (local news on news sheets






23. The TV world is __________________ then the real world






24. When one culture forces or pushes their culture on another






25. Selection Theory: selective about what you remember






26. Framework for our government






27. Died recently - wrote The Catcher in the Rye






28. Targeting niche audiences--easier to use selection theory






29. Research that examines larger cultural effects






30. The phonograph became the first __________ when Edison put a nickel slot on it






31. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






32. Single company owns every aspect of business (i.e. production - distribution - etc)






33. A powerful effects model using the analogy of firing something through society for a direct hit






34. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






35. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






36. Always greater then the rating number






37. ___________ published Publick Occurences in __________






38. Regularly updated online journals that comment on just about everything






39. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






40. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






41. Media makes the world smaller (technology)--called _____________ ____________






42. Peeks in mid 20's






43. Sole owner of News Corp.






44. Research has already been done for you - you just collect it and put it into your paper






45. One problem with Schramm's model: there is no longer any _______ in the message






46. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






47. Scientific research






48. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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49. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






50. Increasing the amount of advertising and mixing commercial and noncommercial media content