Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stragglers to buying technology






2. One problem with Schramm's model: there is no longer any _______ in the message






3. Single company owns every aspect of business (i.e. production - distribution - etc)






4. Receiver's response to message






5. Set of values and shared beliefs






6. Theory stating that media defines the world for us (over-arching theory)






7. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






8. The biggest owner of radio stations (Dixie Chick controversy)






9. In social cognitive theory - the direct replication of an observed behavior






10. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






11. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






12. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






13. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






14. Journalists who use things like Twitter to get info out fast - but they are not professional






15. The theory stating that war - being more visual - will get the most attention and headlines in the news






16. The recent e-book battle on the Kindle is between these two...






17. Weekly news packages in theaters






18. The ______ is the receiver of the message






19. 'The medium is the message'






20. The ability to effectively and efficiently comprehend and use any form of mediated communication






21. The percentage of the entire population in that media market






22. Peeks in mid 20's






23. If the media covers terrorist attacks - it leads to more terrorist attacks






24. Framework for our government






25. A model stating that media has a very direct and universal impact (effect)






26. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






27. Sole owner of Viacom/CBS






28. Ownership of media companies by multinational corporations






29. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






30. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






31. Famous radio broadcast proving limited effects theories






32. Trying to buy NBC-Universal






33. Theory that we only pick media that we will find gratifying






34. Anything that interferes with or alters the message






35. Universe. Entirety of what you are studying.






36. Increasing the amount of advertising and mixing commercial and noncommercial media content






37. The two (in order) largest newspaper chains (USA Today is owned by one)






38. Selection Theory: selective about what we ACTUALLY listen to






39. Peeks mid 50's






40. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






41. A model stating that effects are limited by individual differences and other factors






42. Sensational stories that do not serve the democratic function of journalism






43. A proportion taken to represent the population






44. _________ broadcasted War of the Worlds on Halloween _______.






45. Provide feedback for movies






46. The ______ sends the message






47. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






48. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






49. Sole owner of News Corp.






50. Research has already been done for you - you just collect it and put it into your paper