Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A proportion taken to represent the population






2. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






3. Has the fewest TV viewers






4. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






5. Suburban or regional versions of a metropolitan paper






6. Theory that we primarily use mass media to check what we already believe






7. Viewing violence causes anti-social behavior among some children






8. Famous radio broadcast proving limited effects theories






9. These papers are still doing good despite the rapid circulation of newspapers






10. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






11. aguerre and Niepce invented _________ in ____________






12. _________ broadcasted War of the Worlds on Halloween _______.






13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






14. Direct - immediate causes and effects research






15. Age correlates with each medium






16. _____________ created the New York Sun in __________






17. Around the World in 72 days--stunt journalist






18. The phonograph became the first __________ when Edison put a nickel slot on it






19. Intellectual questioning about culture and its effect--leads to cultural theory






20. People that continue to hold out on technologies






21. The TV world is __________________ then the real world






22. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






23. Sensational stories that do not serve the democratic function of journalism






24. The ______ is the receiver of the message






25. A social science on human behavior






26. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






27. Margin of error in polls






28. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






29. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






30. The theory stating that war - being more visual - will get the most attention and headlines in the news






31. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






32. Placing of stories around ads






33. 'The medium is the message'






34. Peeks in mid 60's






35. A model stating that media can effect some people - but not others (not everyone)






36. Died recently - wrote The Catcher in the Rye






37. _____________ invented the telephone in _____________






38. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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39. Peeks in late teens






40. Getting information by word of mouth.






41. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






42. Where old and new media collide--media across multiple platforms






43. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






44. Trying to buy NBC-Universal






45. The ______ is the source in which the message passes through (example: book - TV channel)






46. Ownership of media companies by multinational corporations






47. The opinion stage to observable research






48. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






49. Personal noise inserted and pushed in journalism






50. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate