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Mass Communications
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Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Delay
Secondary research
Audience Generated Feedback
Citizen Kane 1941
2. Direct - immediate causes and effects research
Content Analysis
Administrative research
Catharsis theory
Passive Peoplemeter
3. Real-life setting - better - but more expensive
small town papers
Technological determinism
cartoons
Field experiments
4. Provide feedback for movies
Content Analysis
Agenda Setting
Preview Audiences
Radio usage
5. Theory stating that media defines the world for us (over-arching theory)
Dissident Press
Cultivation Theory
Selective Retention
Newspaper Hierarchy
6. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Pulitzer Prize
Hard news
Innovators/Early Adaptors
Rupert Murdoch
7. A concentration of media industries into an ever smaller number of companies
Oligopoly
Integrated audience reach
Telecommunications Act of 1996
Movie usage
8. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Johannes Gutenberg 1456
Secondary research
Albert Bandura
Blogs
9. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Orson Wells 1938
Jukebox
Early Majority
Arbitron
10. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Decoder
Preview Audiences
Convergence
11. True frontrunners of our daily newspaper (local news on news sheets
small town papers
Albert Bandura
Audience - visual - economic - political - gatekeepers
Diurnals
12. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Remington
Product Placement
Two Step Flow
A. C. Nielson Co
13. Has the fewest TV viewers
Mixed Effects Model
Wire Services
Summer
Desensitization
14. The percentage of the entire population in that media market
Rating
Audimeter
Critical research
Imitation
15. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Audience Generated Feedback
Benjamin Day 1833
Samuel Morse 1844
Alternative Press
16. Write on specific subject on particular schedule
Delay
Columnists
3 hours a day
Rating
17. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Cultural Hegemony
Joseph Pulitzer
Telecommunications Act of 1996
Innovators/Early Adaptors
18. Owning several types of related businesses across the board
Horizontal monopoly
Nellie Bly
7 hours a day
The New York Times
19. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Early Majority
News Corp.
News Hole
Payne Fund Studies 1929
20. Margin of error in polls
Movie usage
Multi-Step Flow theory
Blogs
5%
21. NBC is believed to have noise for _______ because it is owned by GE
Qualitative research
Critical research
J.D. Salinger
War
22. The first major daily
The New York Sun
Feedback
Selective Perception
Sample
23. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Citizen Kane 1941
News Corp.
cartoons
Print media usage
24. When one culture forces or pushes their culture on another
Cultural Hegemony
Delay
Media literacy
Cable a' la Carte
25. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Primary Research
Peoplemeter
GE/NBC-Universal
26. Research has already been done for you - you just collect it and put it into your paper
Hard news
Fact about the usage of the media
GE/NBC-Universal
Secondary research
27. Famous radio broadcast proving limited effects theories
Horizontal monopoly
Open-Ended questions
Product Placement
War of the Worlds
28. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Payne Fund Studies 1929
Print media usage
War
29. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Still photography 1839
Publick Occurences
Radio usage
30. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
TV
Still photography 1839
Audience Generated Feedback
31. ___________ invented the printing press in __________
Passive Peoplemeter
Johannes Gutenberg 1456
War of the Worlds
Fact about the usage of the media
32. Weekly news packages in theaters
General Assignment Reporters (GAs)
Newsreel
TV
NY Times
33. Placing of stories around ads
Arbitron
News Corp.
News Hole
Integrated audience reach
34. First American Newspaper
Narrowcasting
Qualitative research
Publick Occurences
Johannes Gutenberg 1456
35. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Jukebox
William Randolph Hearst
Telecommunications Act of 1996
Late Majority
36. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
The New York Times
Share
Noise
37. Receiver's response to message
Feedback
5%
Vertical monopoly
Panel Study
38. Does not establish causality. Covers what the majority thinks. All perception
Sample
Watergate Nixon
Survey
small town papers
39. A proportion taken to represent the population
Sample
Content Analysis
War of the Worlds
Innovators/Early Adaptors
40. ____________ invented the phonograph in _________
Audimeter
Mainstreaming
Thomas Edison 1877
Wilbur Schramm
41. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Johannes Gutenberg 1456
Passive Peoplemeter
Dissonance Theory
Preview Audiences
42. The opinion stage to observable research
Empirical research
Convergence
Saturation Stage
Zoned editions
43. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Benjamin Harris 1690
News Diffusion
Global village
44. Peeks in mid 20's
Summer
cartoons
Innovators/Early Adaptors
Movie usage
45. Research that examines larger cultural effects
Critical research
NY Times
Cultural Hegemony
Diurnals
46. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Albert Bandura
Viacom/CBS
Close-ended questions
Agenda-Setting Effect
47. Story order emphasis that eventually shapes our world views and values of importance
Samuel Morse 1844
Selective exposure
Agenda Setting
Uses and Gratification
48. Letters to the editor - non-scientific
Thomas Edison 1877
7 hours a day
Audience Generated Feedback
Media Originated Feedback
49. The ______ is the source in which the message passes through (example: book - TV channel)
Global village
Interpreter
Narrowcasting
Desensitization
50. Increasing the amount of advertising and mixing commercial and noncommercial media content
William Randolph Hearst
Magic Bullet Theory
Hypercommercialism
Cultivation Analysis
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