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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what we ACTUALLY listen to
Share Number
Cultivation Analysis
Hard news
Selective Perception
2. Write on specific subject on particular schedule
Content Analysis
Columnists
Magic Bullet Theory
Critical research
3. Age correlates with each medium
Dissident Press
Noise
Fact about the usage of the media
Payne Fund Studies 1929
4. Theory that we only pick media that we will find gratifying
Uses and Gratification
Experiment
Decoder
Joseph Pulitzer
5. Framework for our government
Wire Services
Federalist Papers
Clear Channel
Culture
6. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Imitation
Rating
News Corp.
Albert Bandura
7. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Empirical research
Uses and Gratification
Catharsis
8. Always greater then the rating number
Thomas Edison 1877
Arbitron
Share Number
Federalist Papers
9. Journalists who use things like Twitter to get info out fast - but they are not professional
Noise
Conan O'Brian
Narrowcasting
Citizen Journalists
10. The ______ is the receiver of the message
J.D. Salinger
Passive Peoplemeter
Decoder
Late Majority
11. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Pulitzer Prize
Payne Fund Studies 1929
Mixed Effects Model
Secondary research
12. Is more credible seeming then newspapers (2 to 1 ratio)
Telegraph
TV
Benjamin Harris 1690
Fact about the usage of the media
13. Does not establish causality. Covers what the majority thinks. All perception
Survey
Narrowcasting
Media Originated Feedback
Primary Research
14. Sensational stories that do not serve the democratic function of journalism
Marshal McLuhan
Soft news
Selective Retention
Remington
15. Name of the guy Hearst send to Cuba
Fact about the usage of the media
Soft news
Alexander Graham Bell 1876
Remington
16. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Agenda-Setting Effect
Still photography 1839
Zoned editions
17. Research that examines larger cultural effects
Payne Fund Studies 1929
Critical research
Interpreter
Open-Ended questions
18. Theory that watching mediated violence reduces people's inclination to behave aggressively
Media Originated Feedback
Passive Peoplemeter
Citizen Kane 1941
Catharsis
19. A proportion taken to represent the population
Paul Lazarsfield
Preview Audiences
Sample
Empirical research
20. Second biggest attention topic in news
7 hours a day
Early Majority
Audience Generated Feedback
Economy
21. This relaxed government restrictions on media ownership
Powerful Effects Model
Conan O'Brian
Viacom/CBS
Telecommunications Act of 1996
22. Average American spends _________________________ listening to the radio
Mixed Effects Model
3 hours a day
Telegraph
A. C. Nielson Co
23. Universe. Entirety of what you are studying.
NY Times
Population
Newspaper Hierarchy
Empirical research
24. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Selective Retention
7 hours a day
Population
25. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Narrowcasting
Penny Press
News Diffusion
Columnists
26. Getting information by word of mouth.
Cultivation Analysis
cartoons
Two Step Flow
Movie usage
27. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Gannett and McClatchy
Rupert Murdoch
Panel Study
28. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Vertical monopoly
A. C. Nielson Co
John Peter Zenger New York Weekly
Print media usage
29. Artificial setting - easier and less expensive - but not as accurate in results
Rating
Lab experiments
Summer
Viacom/CBS
30. Average household has a TV set on...
Disney
Comcast
7 hours a day
small town papers
31. This cheap newsprint created larger readership
Narrowcasting
Peoplemeter
Penny Press
Two-Step Flow theory
32. The percentage of the entire population in that media market
Close-ended questions
Rating
Convergence
Peoplemeter
33. Selection Theory: only expose ourselves to those that we will agree with already
Telegraph
Selective exposure
Qualitative research
Disney
34. Investigative journalists that exposed corruption
Limited Effects Model
Citizen Kane 1941
Narrowcasting
Muckrakers
35. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Share Number
Audience Generated Feedback
A. C. Nielson Co
36. Research has already been done for you - you just collect it and put it into your paper
Survey
Primary Research
Secondary research
Share Number
37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
News Hole
Viacom/CBS
Federalist Papers
38. Scientific research
Peoplemeter
Selective exposure
Empirical research
Two-Step Flow theory
39. Targeting niche audiences--easier to use selection theory
Narrowcasting
Pulitzer Prize
Powerful Effects Model
Nellie Bly
40. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
J.D. Salinger
Johannes Gutenberg 1456
Critical research
41. A model stating that effects are limited by individual differences and other factors
Identification
Globalization
Limited Effects Model
Communication
42. A social science on human behavior
Dissonance Theory
Global village
Communication
Share Number
43. The phonograph became the first __________ when Edison put a nickel slot on it
Movie usage
Jukebox
Noise
William Randolph Hearst
44. Story order emphasis that eventually shapes our world views and values of importance
Convergence
Jukebox
Agenda Setting
Gannett and McClatchy
45. Has the most TV audience
Winter
J.D. Salinger
News Diffusion
Federalist Papers
46. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Uses and Gratification
Media literacy
Remington
Experiment
47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Sumner Redstone
Soft news
Panel Study
Zoned editions
48. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Mixed Effects Model
Peoplemeter
60% More violent
Saturation Stage
49. Owning several types of related businesses across the board
Horizontal monopoly
Oligopoly
Global village
Audimeter
50. Receiver's response to message
Content Analysis
The New York Times
small town papers
Feedback