Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. True frontrunners of our daily newspaper (local news on news sheets






2. Viewing violence causes anti-social behavior among some children






3. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






4. Media makes the world smaller (technology)--called _____________ ____________






5. Framework for our government






6. A social science on human behavior






7. Publisher - THE Editor - other editors - designers - reporters






8. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






9. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






10. Average American spends _________________________ listening to the radio






11. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






12. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






13. Write on specific subject on particular schedule






14. This relaxed government restrictions on media ownership






15. The ______ is the source in which the message passes through (example: book - TV channel)






16. The ability to effectively and efficiently comprehend and use any form of mediated communication






17. The ______ is the receiver of the message






18. Part of a survey. More then just a one word answer needed. No yes or no questions






19. When one culture forces or pushes their culture on another






20. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






21. Letters to the editor - non-scientific






22. This cheap newsprint created larger readership






23. Regularly updated online journals that comment on just about everything






24. Universe. Entirety of what you are studying.






25. Peeks in late teens






26. This host demonstrated cultural imperialism in campaigning for the Finland President

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27. A model stating that effects are limited by individual differences and other factors






28. Television's ability to move people toward a common understanding of how things are






29. People that continue to hold out on technologies






30. The first major daily






31. Suburban or regional versions of a metropolitan paper






32. Famous radio broadcast proving limited effects theories






33. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






34. Increasing the amount of advertising and mixing commercial and noncommercial media content






35. Theory that we only pick media that we will find gratifying






36. Anything that interferes with or alters the message






37. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






38. ___________ published Publick Occurences in __________






39. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






40. Age correlates with each medium






41. aguerre and Niepce invented _________ in ____________






42. Intellectual questioning about culture and its effect--leads to cultural theory






43. Artificial setting - easier and less expensive - but not as accurate in results






44. Very sensationalistic journalism






45. Always greater then the rating number






46. Original research. Do it yourself






47. People that will buy news technologies first






48. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






49. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






50. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate