Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _________ broadcasted War of the Worlds on Halloween _______.






2. A powerful effects model using the analogy of firing something through society for a direct hit






3. A program that is more specialized to a specific demographic






4. Records what the TV set was currently set on






5. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






6. The two (in order) largest newspaper chains (USA Today is owned by one)






7. _____________ created the New York Sun in __________






8. ___________ published Publick Occurences in __________






9. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






10. Recently announced that it would charge for frequent access to website (newspaper)






11. Sensational stories that do not serve the democratic function of journalism






12. Write on specific subject on particular schedule






13. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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14. 'The medium is the message'






15. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






16. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






17. Around the World in 72 days--stunt journalist






18. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






19. Always greater then the rating number






20. _____________ invented the telephone in _____________






21. _____________ invented the telegraph in ____________ ('What hath God wrought')






22. Second biggest attention topic in news






23. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






24. These papers are still doing good despite the rapid circulation of newspapers






25. Entry-level job - don't know what you will write






26. Journalists who use things like Twitter to get info out fast - but they are not professional






27. ___________ invented the printing press in __________






28. Targeting niche audiences--easier to use selection theory






29. People that will buy news technologies first






30. Placing of stories around ads






31. Sole owner of Viacom/CBS






32. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






33. Television's ability to move people toward a common understanding of how things are






34. Stragglers to buying technology






35. Provide feedback for movies






36. Died recently - wrote The Catcher in the Rye






37. A model stating that media can effect some people - but not others (not everyone)






38. Theory that there are multiple opinion leaders that shaper our viewpoints






39. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






40. The opinion stage to observable research






41. This invention - used in war - helped to construct the 'inverted pyramid' structure






42. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






43. Research has already been done for you - you just collect it and put it into your paper






44. Direct - immediate causes and effects research






45. ____________ invented the phonograph in _________






46. True frontrunners of our daily newspaper (local news on news sheets






47. Peeks mid 50's






48. A model stating that media has a very direct and universal impact (effect)






49. One problem with Schramm's model: there is no longer any _______ in the message






50. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)