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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct - immediate causes and effects research
Administrative research
Audimeter
Penny Press
Cable a' la Carte
2. Sensational stories that do not serve the democratic function of journalism
Yellow Journalism
Soft news
Cultural Hegemony
Burning Tank Theory
3. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
News Hole
Payne Fund Studies 1929
Mixed Effects Model
3 hours a day
4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Interpreter
Mainstreaming
Citizen Kane 1941
Audience - visual - economic - political - gatekeepers
5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
The New York Times
Identification
Horizontal monopoly
Early Window
6. Father of Social Science Research
Paul Lazarsfield
Cultural Hegemony
Cultivation Theory
Albert Bandura
7. Records what the TV set was currently set on
Magic Bullet Theory
cartoons
Audimeter
Time Warner
8. Publisher - THE Editor - other editors - designers - reporters
Primary Research
Rupert Murdoch
Newspaper Hierarchy
Newsreel
9. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Laggards
Media Originated Feedback
Citizen Journalists
Joseph Pulitzer
10. ____________ invented the phonograph in _________
Powerful Effects Model
Hard news
Thomas Edison 1877
Audience Generated Feedback
11. _____________ created the New York Sun in __________
William Randolph Hearst
Population
Secondary research
Benjamin Day 1833
12. The biggest owner of radio stations (Dixie Chick controversy)
Two Step Flow
Clear Channel
Lab experiments
Catharsis theory
13. A model stating that media can effect some people - but not others (not everyone)
Citizen Kane 1941
Innovators/Early Adaptors
Mixed Effects Model
Survey
14. Part of a survey. More then just a one word answer needed. No yes or no questions
Jukebox
Decoder
Open-Ended questions
Population
15. People that will buy news technologies first
Innovators/Early Adaptors
Primary Research
Share Number
John Peter Zenger New York Weekly
16. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Sumner Redstone
3 hours a day
Hard news
Desensitization
17. A proportion taken to represent the population
Samuel Morse 1844
Joint Operating Agreements (JOAs)
Empirical research
Sample
18. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Mixed Effects Model
Content Analysis
Alternative Press
Wilbur Schramm
19. The first major daily
Primary Research
Catharsis theory
Powerful Effects Model
The New York Sun
20. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Lab experiments
60% More violent
Dissonance Theory
21. _____________ invented the telephone in _____________
Agenda-Setting Effect
Alexander Graham Bell 1876
Imitation
William Randolph Hearst
22. A model stating that media has a very direct and universal impact (effect)
Arbitron
Globalization
Powerful Effects Model
Administrative research
23. Peeks in mid 60's
The New York Times
Still photography 1839
TV watching
William Randolph Hearst
24. Selection Theory: selective about what you remember
John Peter Zenger New York Weekly
Selective Retention
Open-Ended questions
Yellow Journalism
25. Ownership of media companies by multinational corporations
Viacom/CBS
Mixed Effects Model
Disney
Globalization
26. Theory that we only pick media that we will find gratifying
Uses and Gratification
Stimulation theory
Empirical research
A. C. Nielson Co
27. 'The medium is the message'
Marshal McLuhan
Share
Narrowcasting
3 hours a day
28. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Columnists
Gannett and McClatchy
Uses and Gratification
29. Real-life setting - better - but more expensive
Field experiments
Marshal McLuhan
Oligopoly
Close-ended questions
30. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Samuel Morse 1844
Share
Joseph Pulitzer
Orson Wells 1938
31. Story order emphasis that eventually shapes our world views and values of importance
Sumner Redstone
Still photography 1839
Agenda Setting
Contagion effect
32. The ______ is the source in which the message passes through (example: book - TV channel)
Media literacy
Interpreter
Audience - visual - economic - political - gatekeepers
Albert Bandura
33. Age correlates with each medium
Still photography 1839
60% More violent
Two-Step Flow theory
Fact about the usage of the media
34. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Joint Operating Agreements (JOAs)
cartoons
Selective Perception
Convergence
35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Delay
Critical research
Passive Peoplemeter
Winter
36. People that continue to hold out on technologies
Passive Peoplemeter
Economy
Laggards
Audimeter
37. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Dissonance Theory
Delay
Benjamin Day 1833
Agenda-Setting Effect
38. The ______ is the receiver of the message
Benjamin Day 1833
Integrated audience reach
Time Warner
Decoder
39. Peeks in late teens
Radio usage
Gatekeepers
Feedback
TV
40. Universe. Entirety of what you are studying.
Sample
Uses and Gratification
Population
Burning Tank Theory
41. Has the most TV audience
Stimulation theory
NY Times
Winter
Peoplemeter
42. Second biggest attention topic in news
Laggards
Economy
Rating
Gatekeepers
43. Letters to the editor - non-scientific
Oligopoly
Gatekeepers
small town papers
Audience Generated Feedback
44. Sole owner of Viacom/CBS
Imitation
Sumner Redstone
Payne Fund Studies 1929
Oligopoly
45. _________ was tried for libel against the British in his newspaper ___________
Communication
Rupert Murdoch
Imitation
John Peter Zenger New York Weekly
46. Set of values and shared beliefs
Globalization
Culture
7 hours a day
Integrated audience reach
47. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Secondary research
Jukebox
Innovators/Early Adaptors
Watergate Nixon
48. ___________ published Publick Occurences in __________
Viacom/CBS
Benjamin Harris 1690
Arbitron
Empirical research
49. Peeks in mid 20's
Powerful Effects Model
Movie usage
General Assignment Reporters (GAs)
A. C. Nielson Co
50. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Catharsis theory
Muckrakers
Catharsis
Integrated audience reach