Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






2. When one culture forces or pushes their culture on another






3. One problem with Schramm's model: there is no longer any _______ in the message






4. Research that examines larger cultural effects






5. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






6. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






7. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






8. The first major daily






9. NBC is believed to have noise for _______ because it is owned by GE






10. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






11. Theory stating that media defines the world for us (over-arching theory)






12. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






13. Receiver's response to message






14. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






15. The two (in order) largest newspaper chains (USA Today is owned by one)






16. These papers are still doing good despite the rapid circulation of newspapers






17. Selection Theory: selective about what we ACTUALLY listen to






18. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






19. The Nation's largest metropolitan daily






20. __________came up with the basic model of mass communication






21. In social cognitive theory - the direct replication of an observed behavior






22. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






23. Investigative journalists that exposed corruption






24. 'The medium is the message'






25. The opinion stage to observable research






26. People that continue to hold out on technologies






27. Targeting niche audiences--easier to use selection theory






28. Suburban or regional versions of a metropolitan paper






29. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






30. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






31. The TV world is __________________ then the real world






32. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






33. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






34. This invention - used in war - helped to construct the 'inverted pyramid' structure






35. Owning several types of related businesses across the board






36. The ability to effectively and efficiently comprehend and use any form of mediated communication






37. Trying to buy NBC-Universal






38. Regularly updated online journals that comment on just about everything






39. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






40. Does not establish causality. Covers what the majority thinks. All perception






41. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






42. Single company owns every aspect of business (i.e. production - distribution - etc)






43. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






44. Where old and new media collide--media across multiple platforms






45. Stragglers to buying technology






46. Recently announced that it would charge for frequent access to website (newspaper)






47. The biggest owner of radio stations (Dixie Chick controversy)






48. Technology changes how we live






49. Selection Theory: selective about what you remember






50. Always greater then the rating number