Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This invention - used in war - helped to construct the 'inverted pyramid' structure






2. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






3. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






4. If the media covers terrorist attacks - it leads to more terrorist attacks






5. Technology changes how we live






6. Viewing violence causes anti-social behavior among some children






7. A model stating that media can effect some people - but not others (not everyone)






8. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






9. This cheap newsprint created larger readership






10. The two (in order) largest newspaper chains (USA Today is owned by one)






11. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


12. Theory that we only pick media that we will find gratifying






13. Personal noise inserted and pushed in journalism






14. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


15. Sole owner of Viacom/CBS






16. _________ broadcasted War of the Worlds on Halloween _______.






17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






18. A concentration of media industries into an ever smaller number of companies






19. First American Newspaper






20. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






21. Receiver's response to message






22. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






23. ____________ invented the phonograph in _________






24. Part of a survey. More then just a one word answer needed. No yes or no questions






25. The TV world is __________________ then the real world






26. Theory that watching mediated violence reduces people's inclination to behave aggressively






27. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






28. Media makes the world smaller (technology)--called _____________ ____________






29. Is more credible seeming then newspapers (2 to 1 ratio)






30. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






31. The first major daily






32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






33. Free - alternative weeklies with a local and political orientation






34. Scientific research






35. Set of values and shared beliefs






36. Getting information by word of mouth.






37. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






38. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






39. The theory stating that war - being more visual - will get the most attention and headlines in the news






40. Entry-level job - don't know what you will write






41. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






42. Research has already been done for you - you just collect it and put it into your paper






43. Placing of stories around ads






44. Suburban or regional versions of a metropolitan paper






45. A social science on human behavior






46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






47. Sole owner of News Corp.






48. Awarded every April since 1917 for excellence






49. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






50. Direct - immediate causes and effects research