SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - the direct replication of an observed behavior
Beat Reporters
Narrowcasting
Imitation
A. C. Nielson Co
2. Personal noise inserted and pushed in journalism
Agenda Setting
Paul Lazarsfield
Publick Occurences
Bias
3. Scientific research
Empirical research
Saturation Stage
Early Majority
Agenda Setting
4. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Audimeter
Penny Press
Global village
5. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Secondary research
Content Analysis
Close-ended questions
Blogs
6. First American Newspaper
Radio usage
Jukebox
Publick Occurences
War
7. Letters to the editor - non-scientific
Audience Generated Feedback
Wilbur Schramm
Peoplemeter
Share Number
8. This cheap newsprint created larger readership
Penny Press
J.D. Salinger
Marshal McLuhan
Imitation
9. Story order emphasis that eventually shapes our world views and values of importance
Watergate Nixon
Samuel Morse 1844
Feedback
Agenda Setting
10. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Cultural Hegemony
GE/NBC-Universal
Print media usage
11. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Secondary research
Agenda-Setting Effect
Survey
12. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
13. The theory stating that war - being more visual - will get the most attention and headlines in the news
Gannett and McClatchy
Innovators/Early Adaptors
Burning Tank Theory
Stimulation theory
14. The opinion stage to observable research
Mixed Effects Model
Gannett and McClatchy
Empirical research
Narrowcasting
15. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Two Step Flow
Arbitron
Population
Benjamin Harris 1690
16. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Qualitative research
Experiment
Wilbur Schramm
Diurnals
17. Awarded every April since 1917 for excellence
Field experiments
Pulitzer Prize
Citizen Journalists
Comcast
18. Receiver's response to message
Feedback
Economy
Thomas Edison 1877
Conan O'Brian
19. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Soft news
Johannes Gutenberg 1456
Population
20. The ______ is the source in which the message passes through (example: book - TV channel)
Media Originated Feedback
Citizen Kane 1941
Late Majority
Interpreter
21. Original research. Do it yourself
Federalist Papers
Primary Research
Multi-Step Flow theory
Sample
22. Peeks in mid 60's
Panel Study
TV watching
Vertical monopoly
Thomas Edison 1877
23. A social science on human behavior
Communication
TV watching
Share Number
Narrowcasting
24. Peeks mid 50's
Dissident Press
Print media usage
Agenda Setting
cartoons
25. Weekly news packages in theaters
News Corp.
Telecommunications Act of 1996
Alexander Graham Bell 1876
Newsreel
26. Viewing violence causes anti-social behavior among some children
Citizen Kane 1941
Catharsis theory
Stimulation theory
Empirical research
27. A model stating that media has a very direct and universal impact (effect)
Mainstreaming
Agenda-Setting Effect
Powerful Effects Model
Qualitative research
28. Single company owns every aspect of business (i.e. production - distribution - etc)
Payne Fund Studies 1929
Cable a' la Carte
Convergence
Vertical monopoly
29. Name of the guy Hearst send to Cuba
60% More violent
Radio usage
Remington
Hard news
30. Always greater then the rating number
Share Number
News Corp.
Population
Burning Tank Theory
31. The TV world is __________________ then the real world
60% More violent
Administrative research
News Hole
Muckrakers
32. Peeks in mid 20's
small town papers
Saturation Stage
Movie usage
Contagion effect
33. Average American spends _________________________ listening to the radio
General Assignment Reporters (GAs)
Field experiments
Catharsis theory
3 hours a day
34. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Paul Lazarsfield
Arbitron
Horizontal monopoly
William Randolph Hearst
35. One problem with Schramm's model: there is no longer any _______ in the message
Late Majority
Delay
Passive Peoplemeter
J.D. Salinger
36. The percentage of the entire population in that media market
Selective exposure
Rating
Pulitzer Prize
Content Analysis
37. Writes on a particular area of interest (crime - sports - etc)
Agenda-Setting Effect
Beat Reporters
Still photography 1839
Decoder
38. _____________ invented the telegraph in ____________ ('What hath God wrought')
Preview Audiences
Audimeter
Samuel Morse 1844
News Corp.
39. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Watergate Nixon
Remington
Panel Study
War of the Worlds
40. Selection Theory: selective about what we ACTUALLY listen to
Amazon and MacMillan Publishing
Cultivation Theory
TV
Selective Perception
41. Average household has a TV set on...
Empirical research
7 hours a day
Two Step Flow
Samuel Morse 1844
42. Father of Social Science Research
Economy
Paul Lazarsfield
Print media usage
Newspaper Hierarchy
43. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Primary Research
Remington
Summer
44. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Gatekeepers
Benjamin Day 1833
Passive Peoplemeter
Imitation
45. Has the most TV audience
Newsreel
Winter
Delay
Audience Generated Feedback
46. This invention - used in war - helped to construct the 'inverted pyramid' structure
Joseph Pulitzer
Telecommunications Act of 1996
Alexander Graham Bell 1876
Telegraph
47. True frontrunners of our daily newspaper (local news on news sheets
News Hole
Dissonance Theory
Diurnals
Delay
48. Does not establish causality. Covers what the majority thinks. All perception
Cultural Hegemony
General Assignment Reporters (GAs)
Survey
Print media usage
49. Very sensationalistic journalism
Vertical monopoly
Conan O'Brian
Yellow Journalism
Economy
50. ___________ published Publick Occurences in __________
Sumner Redstone
Multi-Step Flow theory
Benjamin Harris 1690
Encoder