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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of a metropolitan paper
Zoned editions
Preview Audiences
Remington
Product Placement
2. When one culture forces or pushes their culture on another
Print media usage
Cultural Hegemony
Powerful Effects Model
General Assignment Reporters (GAs)
3. The biggest owner of radio stations (Dixie Chick controversy)
Print media usage
Watergate Nixon
Clear Channel
Early Window
4. Research has already been done for you - you just collect it and put it into your paper
Economy
Open-Ended questions
Secondary research
Cultivation Analysis
5. If the media covers terrorist attacks - it leads to more terrorist attacks
Print media usage
Audience Generated Feedback
Survey
Contagion effect
6. Viewing violence causes anti-social behavior among some children
Radio usage
Alternative Press
Stimulation theory
News Corp.
7. Entry-level job - don't know what you will write
War
Print media usage
Alexander Graham Bell 1876
General Assignment Reporters (GAs)
8. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Radio usage
Pulitzer Prize
Content Analysis
Media Originated Feedback
9. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
TV
Comcast
Muckrakers
10. Television's ability to move people toward a common understanding of how things are
Hypercommercialism
Cultivation Theory
Limited Effects Model
Mainstreaming
11. Peeks mid 50's
Desensitization
Wilbur Schramm
War of the Worlds
Print media usage
12. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Rupert Murdoch
Joseph Pulitzer
cartoons
Wilbur Schramm
13. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Encoder
Albert Bandura
Catharsis
Mainstreaming
14. Age correlates with each medium
Economy
Fact about the usage of the media
Encoder
Soft news
15. Direct - immediate causes and effects research
Beat Reporters
Administrative research
Watergate Nixon
Two Step Flow
16. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Desensitization
Communication
small town papers
Joseph Pulitzer
17. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Interpreter
Nellie Bly
Integrated audience reach
18. A proportion taken to represent the population
Sample
Audience - visual - economic - political - gatekeepers
Dissonance Theory
Citizen Journalists
19. The TV world is __________________ then the real world
3 hours a day
Share Number
Hypercommercialism
60% More violent
20. Letters to the editor - non-scientific
Audience Generated Feedback
Horizontal monopoly
Nellie Bly
Payne Fund Studies 1929
21. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Remington
Newsreel
Media Originated Feedback
22. These papers are still doing good despite the rapid circulation of newspapers
Mixed Effects Model
Soft news
small town papers
Movie usage
23. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Selective Retention
Blogs
Peoplemeter
Catharsis
24. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
TV watching
Disney
Audience - visual - economic - political - gatekeepers
Imitation
25. The ______ is the source in which the message passes through (example: book - TV channel)
Albert Bandura
Fact about the usage of the media
Sumner Redstone
Interpreter
26. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Experiment
Thomas Edison 1877
7 hours a day
Disney
27. Awarded every April since 1917 for excellence
Culture
Cultivation Analysis
Pulitzer Prize
Selective Perception
28. Framework for our government
Publick Occurences
Federalist Papers
Rating
Albert Bandura
29. Ownership of media companies by multinational corporations
Zoned editions
Summer
Globalization
Conan O'Brian
30. Technology changes how we live
Technological determinism
Samuel Morse 1844
Hard news
Disney
31. The two (in order) largest newspaper chains (USA Today is owned by one)
Joseph Pulitzer
TV
Gannett and McClatchy
Citizen Journalists
32. A concentration of media industries into an ever smaller number of companies
Oligopoly
Muckrakers
60% More violent
Johannes Gutenberg 1456
33. Is more credible seeming then newspapers (2 to 1 ratio)
3 hours a day
TV
Economy
Saturation Stage
34. Journalists who use things like Twitter to get info out fast - but they are not professional
Noise
News Hole
Two Step Flow
Citizen Journalists
35. Average American spends _________________________ listening to the radio
3 hours a day
5%
Alternative Press
Early Window
36. Margin of error in polls
Columnists
5%
Narrowcasting
Selective exposure
37. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Survey
Benjamin Harris 1690
Noise
38. True frontrunners of our daily newspaper (local news on news sheets
Hard news
Noise
Diurnals
News Corp.
39. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Radio usage
Publick Occurences
Telecommunications Act of 1996
Hard news
40. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
NY Times
Remington
Newspaper Hierarchy
41. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Powerful Effects Model
Catharsis
Time Warner
Watergate Nixon
42. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Hard news
Payne Fund Studies 1929
Administrative research
War
43. Publisher - THE Editor - other editors - designers - reporters
Technological determinism
Jukebox
Newspaper Hierarchy
Fact about the usage of the media
44. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
William Randolph Hearst
Diurnals
Remington
45. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Narrowcasting
Early Window
Radio usage
Desensitization
46. Increasing the amount of advertising and mixing commercial and noncommercial media content
Beat Reporters
Stimulation theory
Joseph Pulitzer
Hypercommercialism
47. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
War
Empirical research
Horizontal monopoly
48. Always greater then the rating number
Audience - visual - economic - political - gatekeepers
Hypercommercialism
Selective Retention
Share Number
49. Selection Theory: only expose ourselves to those that we will agree with already
Horizontal monopoly
Content Analysis
Benjamin Day 1833
Selective exposure
50. First American Newspaper
Publick Occurences
Selective Retention
Zoned editions
Reinforcement Theory