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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Blogs
Technological determinism
Penny Press
2. The Nation's largest metropolitan daily
Powerful Effects Model
The New York Times
Orson Wells 1938
The New York Sun
3. This host demonstrated cultural imperialism in campaigning for the Finland President
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4. Real-life setting - better - but more expensive
Fact about the usage of the media
Movie usage
Encoder
Field experiments
5. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda Setting
Agenda-Setting Effect
Qualitative research
Columnists
6. Letters to the editor - non-scientific
Global village
Audience Generated Feedback
The New York Times
Share
7. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Wire Services
3 hours a day
Arbitron
Paul Lazarsfield
8. Research has already been done for you - you just collect it and put it into your paper
J.D. Salinger
Time Warner
Reinforcement Theory
Secondary research
9. True frontrunners of our daily newspaper (local news on news sheets
Telegraph
Summer
Arbitron
Diurnals
10. aguerre and Niepce invented _________ in ____________
William Randolph Hearst
Empirical research
Still photography 1839
Share Number
11. Media makes the world smaller (technology)--called _____________ ____________
Economy
Global village
Citizen Kane 1941
War of the Worlds
12. This cheap newsprint created larger readership
Penny Press
Clear Channel
Media Originated Feedback
Narrowcasting
13. Direct - immediate causes and effects research
Radio usage
Administrative research
Remington
Newsreel
14. Average American spends _________________________ listening to the radio
The New York Sun
3 hours a day
J.D. Salinger
Powerful Effects Model
15. Died recently - wrote The Catcher in the Rye
7 hours a day
J.D. Salinger
Samuel Morse 1844
Rupert Murdoch
16. A model stating that media can effect some people - but not others (not everyone)
Passive Peoplemeter
Share Number
Clear Channel
Mixed Effects Model
17. Margin of error in polls
Johannes Gutenberg 1456
5%
Technological determinism
Audimeter
18. Technology changes how we live
Gannett and McClatchy
Joint Operating Agreements (JOAs)
Feedback
Technological determinism
19. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Selective Perception
Identification
Rating
20. This relaxed government restrictions on media ownership
Passive Peoplemeter
Summer
Telecommunications Act of 1996
Globalization
21. ___________ invented the printing press in __________
Johannes Gutenberg 1456
War
Administrative research
Federalist Papers
22. Set of values and shared beliefs
cartoons
Penny Press
Clear Channel
Culture
23. Research that examines larger cultural effects
Mixed Effects Model
Global village
Share
Critical research
24. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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25. In social cognitive theory - the direct replication of an observed behavior
Penny Press
Imitation
Encoder
Early Window
26. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Limited Effects Model
Pulitzer Prize
Interpreter
Close-ended questions
27. Increasing the amount of advertising and mixing commercial and noncommercial media content
Technological determinism
Comcast
Newsreel
Hypercommercialism
28. Does not establish causality. Covers what the majority thinks. All perception
Audimeter
Survey
3 hours a day
Print media usage
29. Framework for our government
small town papers
Innovators/Early Adaptors
Federalist Papers
Wire Services
30. _________ broadcasted War of the Worlds on Halloween _______.
Winter
Selective exposure
Orson Wells 1938
Media literacy
31. People that continue to hold out on technologies
Pulitzer Prize
Joseph Pulitzer
Laggards
Yellow Journalism
32. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Bias
Johannes Gutenberg 1456
Two-Step Flow theory
William Randolph Hearst
33. Is more credible seeming then newspapers (2 to 1 ratio)
Telegraph
Experiment
Panel Study
TV
34. Around the World in 72 days--stunt journalist
Mainstreaming
Agenda-Setting Effect
Selective Perception
Nellie Bly
35. Receiver's response to message
Two-Step Flow theory
Agenda Setting
Feedback
Laggards
36. The ______ is the receiver of the message
Beat Reporters
War
Selective Retention
Decoder
37. Publisher - THE Editor - other editors - designers - reporters
Summer
Newspaper Hierarchy
News Corp.
A. C. Nielson Co
38. Personal noise inserted and pushed in journalism
Summer
Bias
Convergence
Preview Audiences
39. One problem with Schramm's model: there is no longer any _______ in the message
General Assignment Reporters (GAs)
Delay
Late Majority
Close-ended questions
40. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Limited Effects Model
Rupert Murdoch
Cultivation Theory
41. ___________ published Publick Occurences in __________
Payne Fund Studies 1929
Stimulation theory
Benjamin Harris 1690
Paul Lazarsfield
42. Sole owner of Viacom/CBS
cartoons
Reinforcement Theory
Catharsis
Sumner Redstone
43. The ______ is the source in which the message passes through (example: book - TV channel)
Federalist Papers
Penny Press
Alexander Graham Bell 1876
Interpreter
44. The ability to effectively and efficiently comprehend and use any form of mediated communication
Two-Step Flow theory
Media literacy
3 hours a day
Cultivation Analysis
45. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Still photography 1839
Saturation Stage
Rating
Citizen Kane 1941
46. Peeks in mid 60's
Gatekeepers
Audience - visual - economic - political - gatekeepers
Cultural Hegemony
TV watching
47. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Yellow Journalism
Two-Step Flow theory
Dissonance Theory
Alexander Graham Bell 1876
48. Journalists who use things like Twitter to get info out fast - but they are not professional
Media literacy
Citizen Journalists
Conan O'Brian
Gatekeepers
49. Anything that interferes with or alters the message
TV
The New York Sun
Noise
Payne Fund Studies 1929
50. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
The New York Times
Audimeter
Product Placement
Early Window