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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Regularly updated online journals that comment on just about everything
Blogs
Two-Step Flow theory
War of the Worlds
Cultivation Analysis
2. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Preview Audiences
Viacom/CBS
Powerful Effects Model
Share
3. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
Two Step Flow
Selective Perception
Agenda Setting
4. This host demonstrated cultural imperialism in campaigning for the Finland President
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5. Single company owns every aspect of business (i.e. production - distribution - etc)
Yellow Journalism
Disney
Audience - visual - economic - political - gatekeepers
Vertical monopoly
6. Name of the guy Hearst send to Cuba
Remington
Fact about the usage of the media
Early Window
J.D. Salinger
7. Scientific research
Samuel Morse 1844
Empirical research
Winter
Print media usage
8. Placing of stories around ads
Watergate Nixon
Bias
Soft news
News Hole
9. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Comcast
Early Majority
John Peter Zenger New York Weekly
Imitation
10. The opinion stage to observable research
Limited Effects Model
Communication
Empirical research
Qualitative research
11. Journalists who use things like Twitter to get info out fast - but they are not professional
Convergence
Citizen Journalists
Print media usage
News Diffusion
12. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Marshal McLuhan
Time Warner
Magic Bullet Theory
13. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Viacom/CBS
Communication
John Peter Zenger New York Weekly
14. In social cognitive theory - the direct replication of an observed behavior
Imitation
J.D. Salinger
Open-Ended questions
Radio usage
15. Original research. Do it yourself
Audience - visual - economic - political - gatekeepers
Identification
Primary Research
Cultural Hegemony
16. People that will buy news technologies first
Comcast
Innovators/Early Adaptors
Multi-Step Flow theory
Share
17. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Primary Research
Identification
Telegraph
Telecommunications Act of 1996
18. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Noise
Movie usage
Joint Operating Agreements (JOAs)
Share
19. __________came up with the basic model of mass communication
Wilbur Schramm
Noise
Agenda-Setting Effect
Laggards
20. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Delay
Catharsis theory
Publick Occurences
Citizen Kane 1941
21. Theory stating that media defines the world for us (over-arching theory)
Sumner Redstone
Yellow Journalism
Limited Effects Model
Cultivation Theory
22. The phonograph became the first __________ when Edison put a nickel slot on it
Contagion effect
Jukebox
Albert Bandura
Early Majority
23. ____________ invented the phonograph in _________
Thomas Edison 1877
5%
Vertical monopoly
Orson Wells 1938
24. Universe. Entirety of what you are studying.
Rating
Viacom/CBS
Mainstreaming
Population
25. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Narrowcasting
Albert Bandura
Clear Channel
Beat Reporters
26. First American Newspaper
Multi-Step Flow theory
TV
The New York Times
Publick Occurences
27. Theory that watching mediated violence reduces people's inclination to behave aggressively
Sumner Redstone
Catharsis
Primary Research
Movie usage
28. Weekly news packages in theaters
Watergate Nixon
Newsreel
Interpreter
Two-Step Flow theory
29. Selection Theory: selective about what you remember
Selective Retention
Culture
Laggards
The New York Times
30. Write on specific subject on particular schedule
Radio usage
Dissonance Theory
Columnists
Desensitization
31. This relaxed government restrictions on media ownership
Open-Ended questions
Passive Peoplemeter
Wire Services
Telecommunications Act of 1996
32. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Albert Bandura
War of the Worlds
Media Originated Feedback
Audience Generated Feedback
33. Television's ability to move people toward a common understanding of how things are
Mainstreaming
Jukebox
Field experiments
Open-Ended questions
34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
cartoons
Reinforcement Theory
Samuel Morse 1844
35. Artificial setting - easier and less expensive - but not as accurate in results
Peoplemeter
Zoned editions
Telegraph
Lab experiments
36. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Rupert Murdoch
Benjamin Day 1833
Saturation Stage
37. Where old and new media collide--media across multiple platforms
Burning Tank Theory
Economy
Convergence
NY Times
38. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Samuel Morse 1844
Media literacy
Product Placement
Panel Study
39. The theory stating that war - being more visual - will get the most attention and headlines in the news
Identification
Late Majority
Empirical research
Burning Tank Theory
40. Died recently - wrote The Catcher in the Rye
Amazon and MacMillan Publishing
Media Originated Feedback
J.D. Salinger
Integrated audience reach
41. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Sample
Jukebox
William Randolph Hearst
42. Does not establish causality. Covers what the majority thinks. All perception
Summer
Imitation
Survey
Global village
43. Always greater then the rating number
Integrated audience reach
Share Number
Globalization
Early Majority
44. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Survey
Amazon and MacMillan Publishing
News Corp.
Innovators/Early Adaptors
45. Viewing violence causes anti-social behavior among some children
Penny Press
5%
Stimulation theory
Fact about the usage of the media
46. The first major daily
The New York Sun
Stimulation theory
Clear Channel
Experiment
47. Targeting niche audiences--easier to use selection theory
Catharsis theory
Two-Step Flow theory
Product Placement
Narrowcasting
48. One problem with Schramm's model: there is no longer any _______ in the message
Globalization
Burning Tank Theory
Clear Channel
Delay
49. 'The medium is the message'
Rupert Murdoch
Pulitzer Prize
Zoned editions
Marshal McLuhan
50. A powerful effects model using the analogy of firing something through society for a direct hit
Albert Bandura
Still photography 1839
Imitation
Magic Bullet Theory