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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Cable a' la Carte
cartoons
Globalization
2. The ______ sends the message
Sample
Federalist Papers
Early Window
Encoder
3. Peeks in late teens
Joint Operating Agreements (JOAs)
Samuel Morse 1844
Wilbur Schramm
Radio usage
4. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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5. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Panel Study
Narrowcasting
60% More violent
Close-ended questions
6. A program that is more specialized to a specific demographic
Encoder
J.D. Salinger
Orson Wells 1938
Narrowcasting
7. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Empirical research
Media literacy
GE/NBC-Universal
Early Window
8. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
The New York Sun
Hypercommercialism
Albert Bandura
9. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Saturation Stage
Beat Reporters
Joseph Pulitzer
Albert Bandura
10. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Mixed Effects Model
Desensitization
Empirical research
Magic Bullet Theory
11. Very sensationalistic journalism
Hard news
Soft news
Globalization
Yellow Journalism
12. Sensational stories that do not serve the democratic function of journalism
Soft news
General Assignment Reporters (GAs)
Powerful Effects Model
Jukebox
13. True frontrunners of our daily newspaper (local news on news sheets
Paul Lazarsfield
The New York Times
Primary Research
Diurnals
14. When one culture forces or pushes their culture on another
Cultural Hegemony
Media Originated Feedback
Gatekeepers
Blogs
15. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Hard news
Secondary research
Early Majority
Identification
16. Is more credible seeming then newspapers (2 to 1 ratio)
Integrated audience reach
Encoder
Rupert Murdoch
TV
17. Regularly updated online journals that comment on just about everything
Population
Cultivation Analysis
Conan O'Brian
Blogs
18. Publisher - THE Editor - other editors - designers - reporters
Agenda Setting
Horizontal monopoly
Saturation Stage
Newspaper Hierarchy
19. Margin of error in polls
5%
Desensitization
Paul Lazarsfield
Primary Research
20. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Winter
Comcast
Gatekeepers
Muckrakers
21. Owning several types of related businesses across the board
Horizontal monopoly
The New York Sun
The New York Times
Diurnals
22. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Gannett and McClatchy
Dissonance Theory
Nellie Bly
Citizen Kane 1941
23. Awarded every April since 1917 for excellence
Diurnals
The New York Sun
Pulitzer Prize
Catharsis theory
24. The phonograph became the first __________ when Edison put a nickel slot on it
Multi-Step Flow theory
Encoder
Muckrakers
Jukebox
25. Peeks in mid 60's
TV watching
Movie usage
Gannett and McClatchy
Publick Occurences
26. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Thomas Edison 1877
Print media usage
Product Placement
Share
27. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Disney
Rupert Murdoch
News Corp.
Share Number
28. Peeks mid 50's
Print media usage
TV watching
Administrative research
Catharsis theory
29. The ______ is the receiver of the message
Close-ended questions
Decoder
Arbitron
Joint Operating Agreements (JOAs)
30. The first major daily
Laggards
Administrative research
Secondary research
The New York Sun
31. Anything that interferes with or alters the message
Noise
Alternative Press
Rupert Murdoch
Columnists
32. Theory that there are multiple opinion leaders that shaper our viewpoints
Fact about the usage of the media
Conan O'Brian
Dissonance Theory
Multi-Step Flow theory
33. Weekly news packages in theaters
Close-ended questions
Early Window
Newsreel
Agenda-Setting Effect
34. Free - alternative weeklies with a local and political orientation
Narrowcasting
Peoplemeter
Print media usage
Dissident Press
35. Television's ability to move people toward a common understanding of how things are
Penny Press
Johannes Gutenberg 1456
Mainstreaming
Conan O'Brian
36. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Oligopoly
Alexander Graham Bell 1876
News Diffusion
Peoplemeter
37. Sole owner of Viacom/CBS
Sumner Redstone
Empirical research
Communication
Powerful Effects Model
38. Intellectual questioning about culture and its effect--leads to cultural theory
Vertical monopoly
Qualitative research
Dissonance Theory
Soft news
39. The recent e-book battle on the Kindle is between these two...
TV watching
Amazon and MacMillan Publishing
Share Number
Payne Fund Studies 1929
40. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Gatekeepers
Narrowcasting
A. C. Nielson Co
Yellow Journalism
41. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
Cultivation Theory
Print media usage
Reinforcement Theory
42. This host demonstrated cultural imperialism in campaigning for the Finland President
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43. Has the fewest TV viewers
Summer
Primary Research
A. C. Nielson Co
Burning Tank Theory
44. The ______ is the source in which the message passes through (example: book - TV channel)
Diurnals
Penny Press
Interpreter
Empirical research
45. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
7 hours a day
Desensitization
Preview Audiences
46. Peeks in mid 20's
Movie usage
Identification
Early Window
Qualitative research
47. First American Newspaper
Nellie Bly
Publick Occurences
Dissonance Theory
Empirical research
48. Technology changes how we live
Technological determinism
Survey
Agenda Setting
Pulitzer Prize
49. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
GE/NBC-Universal
Uses and Gratification
Cultivation Theory
Saturation Stage
50. This cheap newsprint created larger readership
Powerful Effects Model
Late Majority
Penny Press
Conan O'Brian