Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






2. Real-life setting - better - but more expensive






3. Always greater then the rating number






4. The theory stating that war - being more visual - will get the most attention and headlines in the news






5. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






6. Part of a survey. More then just a one word answer needed. No yes or no questions






7. Trying to buy NBC-Universal






8. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






9. Where old and new media collide--media across multiple platforms






10. __________came up with the basic model of mass communication






11. The ______ sends the message






12. Television's ability to move people toward a common understanding of how things are






13. One problem with Schramm's model: there is no longer any _______ in the message






14. People that will buy news technologies first






15. Universe. Entirety of what you are studying.






16. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






17. Story order emphasis that eventually shapes our world views and values of importance






18. Name of the guy Hearst send to Cuba






19. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






20. Journalists who use things like Twitter to get info out fast - but they are not professional






21. A social science on human behavior






22. True frontrunners of our daily newspaper (local news on news sheets






23. The ______ is the source in which the message passes through (example: book - TV channel)






24. Age correlates with each medium






25. These papers are still doing good despite the rapid circulation of newspapers






26. Scientific research






27. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






28. Records what the TV set was currently set on






29. Margin of error in polls






30. Selection Theory: selective about what we ACTUALLY listen to






31. Viewing violence causes anti-social behavior among some children






32. Publisher - THE Editor - other editors - designers - reporters






33. Average household has a TV set on...






34. _________ broadcasted War of the Worlds on Halloween _______.






35. Intellectual questioning about culture and its effect--leads to cultural theory






36. If the media covers terrorist attacks - it leads to more terrorist attacks






37. A proportion taken to represent the population






38. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






39. Theory that we only pick media that we will find gratifying






40. The Nation's largest metropolitan daily






41. Theory that there are multiple opinion leaders that shaper our viewpoints






42. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






43. Ownership of media companies by multinational corporations






44. Research has already been done for you - you just collect it and put it into your paper






45. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






46. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






47. Has the most TV audience






48. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






49. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






50. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli