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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ created the New York Sun in __________
Radio usage
Benjamin Day 1833
Mainstreaming
Johannes Gutenberg 1456
2. The biggest owner of radio stations (Dixie Chick controversy)
Paul Lazarsfield
Clear Channel
Globalization
Johannes Gutenberg 1456
3. Anything that interferes with or alters the message
Noise
Newsreel
Mainstreaming
Media Originated Feedback
4. Always greater then the rating number
Amazon and MacMillan Publishing
NY Times
Share Number
The New York Sun
5. Stragglers to buying technology
Audimeter
Convergence
Late Majority
Cable a' la Carte
6. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
small town papers
Movie usage
Wilbur Schramm
Desensitization
7. The ______ is the receiver of the message
Decoder
Feedback
Muckrakers
Comcast
8. _____________ invented the telegraph in ____________ ('What hath God wrought')
Noise
Publick Occurences
Samuel Morse 1844
Qualitative research
9. Is more credible seeming then newspapers (2 to 1 ratio)
Communication
John Peter Zenger New York Weekly
TV
Agenda Setting
10. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Clear Channel
Globalization
TV
11. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
War of the Worlds
Agenda-Setting Effect
Experiment
Audimeter
12. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Telegraph
Bias
Early Window
Open-Ended questions
13. This cheap newsprint created larger readership
Amazon and MacMillan Publishing
Penny Press
Late Majority
Print media usage
14. A model stating that media can effect some people - but not others (not everyone)
Encoder
Mixed Effects Model
Telecommunications Act of 1996
Early Window
15. Peeks mid 50's
Primary Research
Soft news
Radio usage
Print media usage
16. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Muckrakers
Experiment
Print media usage
17. Has the most TV audience
Newsreel
Winter
Payne Fund Studies 1929
Clear Channel
18. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Payne Fund Studies 1929
Powerful Effects Model
Agenda-Setting Effect
GE/NBC-Universal
19. True frontrunners of our daily newspaper (local news on news sheets
Saturation Stage
Diurnals
Selective Perception
TV watching
20. Sensational stories that do not serve the democratic function of journalism
Saturation Stage
Soft news
Columnists
Sample
21. Owning several types of related businesses across the board
Nellie Bly
Peoplemeter
Horizontal monopoly
Two Step Flow
22. Placing of stories around ads
Cable a' la Carte
Limited Effects Model
Publick Occurences
News Hole
23. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Product Placement
Interpreter
small town papers
Cultivation Analysis
24. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
Primary Research
J.D. Salinger
Selective Perception
25. Regularly updated online journals that comment on just about everything
Rupert Murdoch
Audience Generated Feedback
3 hours a day
Blogs
26. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Conan O'Brian
Integrated audience reach
Albert Bandura
Media Originated Feedback
27. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Late Majority
Wire Services
Blogs
News Hole
28. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Lab experiments
Imitation
Dissonance Theory
Powerful Effects Model
29. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Catharsis theory
Alternative Press
Mainstreaming
30. Selection Theory: only expose ourselves to those that we will agree with already
Gatekeepers
Publick Occurences
Innovators/Early Adaptors
Selective exposure
31. ___________ published Publick Occurences in __________
Primary Research
Benjamin Harris 1690
Gatekeepers
Newsreel
32. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Sumner Redstone
Narrowcasting
Oligopoly
33. Single company owns every aspect of business (i.e. production - distribution - etc)
Saturation Stage
Diurnals
5%
Vertical monopoly
34. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Newspaper Hierarchy
Limited Effects Model
Qualitative research
35. Trying to buy NBC-Universal
Feedback
Nellie Bly
Panel Study
Comcast
36. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Alexander Graham Bell 1876
Pulitzer Prize
Qualitative research
37. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Economy
Integrated audience reach
Multi-Step Flow theory
Globalization
38. Peeks in late teens
Cultivation Analysis
Radio usage
Disney
Selective exposure
39. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Watergate Nixon
Content Analysis
Selective exposure
40. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Share Number
Product Placement
Interpreter
Comcast
41. The ______ sends the message
Passive Peoplemeter
Encoder
Innovators/Early Adaptors
Communication
42. Theory that we only pick media that we will find gratifying
Uses and Gratification
Wilbur Schramm
Joseph Pulitzer
Catharsis theory
43. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Convergence
Stimulation theory
War of the Worlds
Share
44. Theory that watching mediated violence reduces people's inclination to behave aggressively
Mixed Effects Model
Catharsis
Peoplemeter
Share
45. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Newsreel
Jukebox
News Hole
Joint Operating Agreements (JOAs)
46. Receiver's response to message
Delay
Feedback
Citizen Journalists
Benjamin Harris 1690
47. _________ was tried for libel against the British in his newspaper ___________
Global village
Gannett and McClatchy
Passive Peoplemeter
John Peter Zenger New York Weekly
48. Has the fewest TV viewers
Watergate Nixon
Summer
Multi-Step Flow theory
Disney
49. A proportion taken to represent the population
A. C. Nielson Co
Mixed Effects Model
Sample
Innovators/Early Adaptors
50. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Stimulation theory
Qualitative research
Saturation Stage