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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Cultural Hegemony
Panel Study
Dissonance Theory
News Corp.
2. The Nation's largest metropolitan daily
Print media usage
The New York Times
Administrative research
Selective exposure
3. This invention - used in war - helped to construct the 'inverted pyramid' structure
Open-Ended questions
Telegraph
Audimeter
Cable a' la Carte
4. Technology changes how we live
Delay
Noise
Technological determinism
War
5. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Media Originated Feedback
Global village
Horizontal monopoly
6. The opinion stage to observable research
Movie usage
Empirical research
Qualitative research
TV
7. Average household has a TV set on...
News Hole
Dissonance Theory
7 hours a day
60% More violent
8. Selection Theory: selective about what you remember
Wilbur Schramm
Cultural Hegemony
Selective Retention
Two-Step Flow theory
9. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Empirical research
Late Majority
Culture
10. The phonograph became the first __________ when Edison put a nickel slot on it
Empirical research
Jukebox
Blogs
Hypercommercialism
11. _____________ created the New York Sun in __________
Publick Occurences
Benjamin Day 1833
Innovators/Early Adaptors
Watergate Nixon
12. Sole owner of News Corp.
3 hours a day
Rupert Murdoch
Samuel Morse 1844
Encoder
13. Name of the guy Hearst send to Cuba
Share
Selective exposure
3 hours a day
Remington
14. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Powerful Effects Model
The New York Times
Dissonance Theory
Reinforcement Theory
15. These papers are still doing good despite the rapid circulation of newspapers
Population
small town papers
Paul Lazarsfield
Magic Bullet Theory
16. _________ was tried for libel against the British in his newspaper ___________
Laggards
Summer
Watergate Nixon
John Peter Zenger New York Weekly
17. Peeks in late teens
Alexander Graham Bell 1876
Innovators/Early Adaptors
Radio usage
Payne Fund Studies 1929
18. The percentage of the entire population in that media market
Johannes Gutenberg 1456
Peoplemeter
Rating
Innovators/Early Adaptors
19. A model stating that media can effect some people - but not others (not everyone)
Imitation
Orson Wells 1938
Mixed Effects Model
Horizontal monopoly
20. Weekly news packages in theaters
Newsreel
Federalist Papers
Mainstreaming
Citizen Kane 1941
21. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Benjamin Day 1833
Alternative Press
Wilbur Schramm
22. A powerful effects model using the analogy of firing something through society for a direct hit
Product Placement
Magic Bullet Theory
Critical research
Publick Occurences
23. Television's ability to move people toward a common understanding of how things are
Panel Study
Orson Wells 1938
Mainstreaming
Conan O'Brian
24. Peeks in mid 60's
Federalist Papers
Content Analysis
TV watching
Blogs
25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Catharsis theory
Joint Operating Agreements (JOAs)
Early Majority
Citizen Kane 1941
26. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Uses and Gratification
Cable a' la Carte
Share
Reinforcement Theory
27. Placing of stories around ads
Share Number
Vertical monopoly
Sample
News Hole
28. _____________ invented the telephone in _____________
Fact about the usage of the media
Alexander Graham Bell 1876
Rupert Murdoch
Multi-Step Flow theory
29. Sole owner of Viacom/CBS
Primary Research
News Diffusion
Sumner Redstone
Selective exposure
30. Sensational stories that do not serve the democratic function of journalism
Remington
Soft news
Empirical research
Selective Perception
31. Free - alternative weeklies with a local and political orientation
Technological determinism
Dissident Press
7 hours a day
Muckrakers
32. People that continue to hold out on technologies
Peoplemeter
Laggards
Vertical monopoly
Stimulation theory
33. Scientific research
Jukebox
Empirical research
Narrowcasting
Alternative Press
34. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Newsreel
Watergate Nixon
Media literacy
Benjamin Harris 1690
35. Media makes the world smaller (technology)--called _____________ ____________
Global village
Yellow Journalism
Disney
Preview Audiences
36. Intellectual questioning about culture and its effect--leads to cultural theory
Population
Audience Generated Feedback
Cultivation Analysis
Qualitative research
37. Single company owns every aspect of business (i.e. production - distribution - etc)
Samuel Morse 1844
TV
Vertical monopoly
Time Warner
38. Where old and new media collide--media across multiple platforms
Convergence
5%
Saturation Stage
NY Times
39. Margin of error in polls
Cultural Hegemony
Muckrakers
Jukebox
5%
40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Culture
News Diffusion
Joint Operating Agreements (JOAs)
cartoons
41. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Muckrakers
Panel Study
Columnists
42. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
News Hole
Johannes Gutenberg 1456
Dissident Press
Audience - visual - economic - political - gatekeepers
43. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Marshal McLuhan
GE/NBC-Universal
Close-ended questions
Disney
44. Story order emphasis that eventually shapes our world views and values of importance
John Peter Zenger New York Weekly
Beat Reporters
Agenda Setting
Primary Research
45. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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46. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Radio usage
Payne Fund Studies 1929
Audience - visual - economic - political - gatekeepers
47. Entry-level job - don't know what you will write
Benjamin Harris 1690
General Assignment Reporters (GAs)
Laggards
Yellow Journalism
48. When one culture forces or pushes their culture on another
Powerful Effects Model
Innovators/Early Adaptors
Cultural Hegemony
Fact about the usage of the media
49. Artificial setting - easier and less expensive - but not as accurate in results
Beat Reporters
Lab experiments
Newsreel
Citizen Journalists
50. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Joseph Pulitzer
Payne Fund Studies 1929
3 hours a day
small town papers