SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Journalists who use things like Twitter to get info out fast - but they are not professional
Amazon and MacMillan Publishing
Rupert Murdoch
Vertical monopoly
Citizen Journalists
2. Second biggest attention topic in news
Wire Services
Economy
Imitation
Disney
3. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
cartoons
Mixed Effects Model
Media Originated Feedback
Orson Wells 1938
4. Margin of error in polls
Content Analysis
Peoplemeter
News Corp.
5%
5. Television's ability to move people toward a common understanding of how things are
Telecommunications Act of 1996
Columnists
Mainstreaming
Yellow Journalism
6. Theory that we primarily use mass media to check what we already believe
Interpreter
Reinforcement Theory
News Hole
Lab experiments
7. Theory that watching mediated violence reduces people's inclination to behave aggressively
Watergate Nixon
Vertical monopoly
NY Times
Catharsis
8. Famous radio broadcast proving limited effects theories
Vertical monopoly
Catharsis
Qualitative research
War of the Worlds
9. Getting information by word of mouth.
Two Step Flow
Media Originated Feedback
J.D. Salinger
Delay
10. Owning several types of related businesses across the board
Contagion effect
Horizontal monopoly
Burning Tank Theory
cartoons
11. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Technological determinism
Agenda-Setting Effect
Remington
Media literacy
12. Ownership of media companies by multinational corporations
Globalization
Culture
cartoons
Decoder
13. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Still photography 1839
Catharsis theory
Cultural Hegemony
A. C. Nielson Co
14. The phonograph became the first __________ when Edison put a nickel slot on it
Citizen Kane 1941
cartoons
TV
Jukebox
15. Provide feedback for movies
Time Warner
Mainstreaming
Preview Audiences
Jukebox
16. NBC is believed to have noise for _______ because it is owned by GE
Bias
War
Share Number
Feedback
17. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Powerful Effects Model
Media literacy
Product Placement
Contagion effect
18. Framework for our government
Federalist Papers
Powerful Effects Model
Hypercommercialism
Rupert Murdoch
19. Theory that we only pick media that we will find gratifying
The New York Times
Uses and Gratification
cartoons
Comcast
20. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Wire Services
Hard news
Audience - visual - economic - political - gatekeepers
21. _____________ invented the telegraph in ____________ ('What hath God wrought')
TV watching
TV
Yellow Journalism
Samuel Morse 1844
22. The Nation's largest metropolitan daily
Rupert Murdoch
Audience - visual - economic - political - gatekeepers
Limited Effects Model
The New York Times
23. The first major daily
The New York Sun
Clear Channel
Federalist Papers
60% More violent
24. A social science on human behavior
Noise
Wilbur Schramm
Remington
Communication
25. Sensational stories that do not serve the democratic function of journalism
Pulitzer Prize
Blogs
Soft news
Amazon and MacMillan Publishing
26. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Rating
Dissident Press
Lab experiments
27. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Technological determinism
Amazon and MacMillan Publishing
Blogs
28. Set of values and shared beliefs
Culture
Passive Peoplemeter
Survey
Population
29. A concentration of media industries into an ever smaller number of companies
Desensitization
Telegraph
Oligopoly
News Corp.
30. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Zoned editions
The New York Times
Catharsis theory
Joint Operating Agreements (JOAs)
31. The ______ sends the message
Encoder
Clear Channel
Open-Ended questions
Early Majority
32. Technology changes how we live
Agenda Setting
Technological determinism
Lab experiments
Feedback
33. Placing of stories around ads
News Hole
Innovators/Early Adaptors
Rating
Two Step Flow
34. Does not establish causality. Covers what the majority thinks. All perception
Survey
Marshal McLuhan
Two Step Flow
Selective Perception
35. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Sample
Cultivation Analysis
Payne Fund Studies 1929
Dissonance Theory
36. Sole owner of News Corp.
Sumner Redstone
Rupert Murdoch
60% More violent
Multi-Step Flow theory
37. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Preview Audiences
Catharsis theory
Stimulation theory
38. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Benjamin Harris 1690
7 hours a day
Cultivation Theory
39. Publisher - THE Editor - other editors - designers - reporters
Share Number
The New York Times
Content Analysis
Newspaper Hierarchy
40. Around the World in 72 days--stunt journalist
Penny Press
Gannett and McClatchy
Nellie Bly
Audience - visual - economic - political - gatekeepers
41. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
42. aguerre and Niepce invented _________ in ____________
News Corp.
Still photography 1839
Mainstreaming
Jukebox
43. The ability to effectively and efficiently comprehend and use any form of mediated communication
Still photography 1839
Qualitative research
Media literacy
Sumner Redstone
44. _________ broadcasted War of the Worlds on Halloween _______.
Clear Channel
Orson Wells 1938
Joint Operating Agreements (JOAs)
Yellow Journalism
45. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Dissident Press
Conan O'Brian
Media literacy
46. Always greater then the rating number
Powerful Effects Model
Primary Research
Share Number
Decoder
47. True frontrunners of our daily newspaper (local news on news sheets
Horizontal monopoly
cartoons
Disney
Diurnals
48. Theory stating that media defines the world for us (over-arching theory)
60% More violent
Cultivation Theory
The New York Sun
Remington
49. A model stating that media has a very direct and universal impact (effect)
Pulitzer Prize
Dissident Press
Powerful Effects Model
The New York Times
50. _________ was tried for libel against the British in his newspaper ___________
Newspaper Hierarchy
Panel Study
Noise
John Peter Zenger New York Weekly