Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Always greater then the rating number






2. When one culture forces or pushes their culture on another






3. A model stating that media has a very direct and universal impact (effect)






4. Sole owner of Viacom/CBS






5. A model stating that effects are limited by individual differences and other factors






6. The ______ is the source in which the message passes through (example: book - TV channel)






7. Theory that watching mediated violence reduces people's inclination to behave aggressively






8. Free - alternative weeklies with a local and political orientation






9. Artificial setting - easier and less expensive - but not as accurate in results






10. Weekly news packages in theaters






11. Owning several types of related businesses across the board






12. This host demonstrated cultural imperialism in campaigning for the Finland President

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13. Second biggest attention topic in news






14. Targeting niche audiences--easier to use selection theory






15. Peeks in mid 60's






16. The percentage of the entire population in that media market






17. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






18. Collection of data that can be characterized and counted in a way. Type of empirical research






19. A concentration of media industries into an ever smaller number of companies






20. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






21. A powerful effects model using the analogy of firing something through society for a direct hit






22. People that will buy news technologies first






23. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






24. Peeks in late teens






25. Getting information by word of mouth.






26. Viewing violence causes anti-social behavior among some children






27. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






28. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






29. This invention - used in war - helped to construct the 'inverted pyramid' structure






30. This relaxed government restrictions on media ownership






31. Technology changes how we live






32. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






33. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






34. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






35. The biggest owner of radio stations (Dixie Chick controversy)






36. A proportion taken to represent the population






37. Selection Theory: selective about what we ACTUALLY listen to






38. Write on specific subject on particular schedule






39. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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40. Receiver's response to message






41. The phonograph became the first __________ when Edison put a nickel slot on it






42. Provide feedback for movies






43. __________came up with the basic model of mass communication






44. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






45. Television's ability to move people toward a common understanding of how things are






46. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






47. Name of the guy Hearst send to Cuba






48. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






49. Framework for our government






50. Research has already been done for you - you just collect it and put it into your paper