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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television's ability to move people toward a common understanding of how things are
Experiment
Mainstreaming
Soft news
Reinforcement Theory
2. The theory stating that war - being more visual - will get the most attention and headlines in the news
Early Majority
Yellow Journalism
Burning Tank Theory
Interpreter
3. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Desensitization
Audimeter
Newsreel
4. Letters to the editor - non-scientific
Laggards
Thomas Edison 1877
Contagion effect
Audience Generated Feedback
5. Artificial setting - easier and less expensive - but not as accurate in results
Beat Reporters
Cable a' la Carte
The New York Sun
Lab experiments
6. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Benjamin Harris 1690
Saturation Stage
Catharsis
Critical research
7. Theory that watching mediated violence reduces people's inclination to behave aggressively
Communication
Narrowcasting
Stimulation theory
Catharsis
8. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
News Corp.
Mainstreaming
Comcast
9. Theory that there are multiple opinion leaders that shaper our viewpoints
Movie usage
Multi-Step Flow theory
Convergence
Watergate Nixon
10. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Federalist Papers
Remington
General Assignment Reporters (GAs)
11. 'The medium is the message'
Share Number
A. C. Nielson Co
Marshal McLuhan
Passive Peoplemeter
12. Research that examines larger cultural effects
Powerful Effects Model
Alexander Graham Bell 1876
Alternative Press
Critical research
13. Story order emphasis that eventually shapes our world views and values of importance
small town papers
Agenda Setting
News Diffusion
Publick Occurences
14. People that will buy news technologies first
Alexander Graham Bell 1876
Innovators/Early Adaptors
J.D. Salinger
Johannes Gutenberg 1456
15. Theory stating that media defines the world for us (over-arching theory)
Johannes Gutenberg 1456
Cultivation Theory
Stimulation theory
Communication
16. Write on specific subject on particular schedule
Audience - visual - economic - political - gatekeepers
Still photography 1839
Contagion effect
Columnists
17. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
Dissonance Theory
Joseph Pulitzer
Early Majority
18. Always greater then the rating number
Narrowcasting
Field experiments
Newsreel
Share Number
19. People that continue to hold out on technologies
Orson Wells 1938
Radio usage
Reinforcement Theory
Laggards
20. Average American spends _________________________ listening to the radio
3 hours a day
Pulitzer Prize
Cultivation Analysis
Audience Generated Feedback
21. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Multi-Step Flow theory
Oligopoly
Two Step Flow
22. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Wire Services
Telegraph
Technological determinism
23. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Audience - visual - economic - political - gatekeepers
The New York Times
Albert Bandura
Technological determinism
24. When one culture forces or pushes their culture on another
Vertical monopoly
3 hours a day
Columnists
Cultural Hegemony
25. The percentage of the entire population in that media market
Cultivation Theory
Rating
Audimeter
News Corp.
26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Magic Bullet Theory
Stimulation theory
Secondary research
27. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Payne Fund Studies 1929
Dissonance Theory
Oligopoly
Movie usage
28. Anything that interferes with or alters the message
Primary Research
Still photography 1839
Noise
Summer
29. Increasing the amount of advertising and mixing commercial and noncommercial media content
Selective Perception
5%
Media literacy
Hypercommercialism
30. Peeks mid 50's
Watergate Nixon
Early Window
Narrowcasting
Print media usage
31. These papers are still doing good despite the rapid circulation of newspapers
Powerful Effects Model
small town papers
Empirical research
Joseph Pulitzer
32. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Nellie Bly
Identification
Diurnals
cartoons
33. Personal noise inserted and pushed in journalism
Field experiments
Soft news
Bias
Rupert Murdoch
34. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Pulitzer Prize
Gatekeepers
News Diffusion
Agenda-Setting Effect
35. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Radio usage
Experiment
3 hours a day
Content Analysis
36. Writes on a particular area of interest (crime - sports - etc)
Feedback
Vertical monopoly
A. C. Nielson Co
Beat Reporters
37. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Preview Audiences
Early Window
Audience - visual - economic - political - gatekeepers
Critical research
38. Second biggest attention topic in news
Alexander Graham Bell 1876
Economy
Joseph Pulitzer
Newspaper Hierarchy
39. A program that is more specialized to a specific demographic
Penny Press
Narrowcasting
Limited Effects Model
Wire Services
40. Getting information by word of mouth.
Two Step Flow
Samuel Morse 1844
Hard news
J.D. Salinger
41. Records what the TV set was currently set on
Audimeter
Marshal McLuhan
Arbitron
A. C. Nielson Co
42. Famous radio broadcast proving limited effects theories
Vertical monopoly
Powerful Effects Model
War of the Worlds
5%
43. _________ broadcasted War of the Worlds on Halloween _______.
Albert Bandura
Uses and Gratification
Orson Wells 1938
Passive Peoplemeter
44. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Albert Bandura
Product Placement
Hard news
Nellie Bly
45. Owning several types of related businesses across the board
Horizontal monopoly
Qualitative research
War
Encoder
46. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Albert Bandura
Qualitative research
War
Joseph Pulitzer
47. A social science on human behavior
Communication
3 hours a day
News Corp.
Innovators/Early Adaptors
48. Universe. Entirety of what you are studying.
Samuel Morse 1844
Population
Movie usage
Peoplemeter
49. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Selective Retention
Magic Bullet Theory
Watergate Nixon
Newspaper Hierarchy
50. Regularly updated online journals that comment on just about everything
Narrowcasting
Remington
Blogs
Joseph Pulitzer