Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: only expose ourselves to those that we will agree with already






2. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






3. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






4. Around the World in 72 days--stunt journalist






5. Sole owner of News Corp.






6. NBC is believed to have noise for _______ because it is owned by GE






7. Age correlates with each medium






8. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






9. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






10. Letters to the editor - non-scientific






11. Television's ability to move people toward a common understanding of how things are






12. _____________ created the New York Sun in __________






13. Placing of stories around ads






14. The ______ sends the message






15. Peeks mid 50's






16. Technology changes how we live






17. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






18. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






19. The ______ is the source in which the message passes through (example: book - TV channel)






20. Artificial setting - easier and less expensive - but not as accurate in results






21. aguerre and Niepce invented _________ in ____________






22. Part of a survey. More then just a one word answer needed. No yes or no questions






23. Weekly news packages in theaters






24. A concentration of media industries into an ever smaller number of companies






25. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






27. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






28. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






29. Entry-level job - don't know what you will write






30. This invention - used in war - helped to construct the 'inverted pyramid' structure






31. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






32. Famous radio broadcast proving limited effects theories






33. _________ was tried for libel against the British in his newspaper ___________






34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






35. The phonograph became the first __________ when Edison put a nickel slot on it






36. The biggest owner of radio stations (Dixie Chick controversy)






37. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






38. The first major daily






39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






40. Provide feedback for movies






41. Records what the TV set was currently set on






42. Always greater then the rating number






43. Journalists who use things like Twitter to get info out fast - but they are not professional






44. The opinion stage to observable research






45. The percentage of the entire population in that media market






46. Direct - immediate causes and effects research






47. If the media covers terrorist attacks - it leads to more terrorist attacks






48. Recently announced that it would charge for frequent access to website (newspaper)






49. Has the fewest TV viewers






50. The theory stating that war - being more visual - will get the most attention and headlines in the news