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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Always greater then the rating number
Alternative Press
Cultivation Analysis
Share Number
Global village
2. When one culture forces or pushes their culture on another
Cultural Hegemony
NY Times
Wilbur Schramm
Citizen Journalists
3. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Globalization
Fact about the usage of the media
Zoned editions
4. Sole owner of Viacom/CBS
Audience Generated Feedback
Global village
Sumner Redstone
Empirical research
5. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Open-Ended questions
Payne Fund Studies 1929
Critical research
6. The ______ is the source in which the message passes through (example: book - TV channel)
Hypercommercialism
Rupert Murdoch
Interpreter
Close-ended questions
7. Theory that watching mediated violence reduces people's inclination to behave aggressively
cartoons
Publick Occurences
Catharsis
Radio usage
8. Free - alternative weeklies with a local and political orientation
Wire Services
Nellie Bly
Dissident Press
The New York Times
9. Artificial setting - easier and less expensive - but not as accurate in results
Wilbur Schramm
Penny Press
Early Majority
Lab experiments
10. Weekly news packages in theaters
Paul Lazarsfield
Movie usage
Newsreel
Narrowcasting
11. Owning several types of related businesses across the board
Selective Perception
Horizontal monopoly
Gannett and McClatchy
Late Majority
12. This host demonstrated cultural imperialism in campaigning for the Finland President
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13. Second biggest attention topic in news
Reinforcement Theory
Economy
Joint Operating Agreements (JOAs)
Culture
14. Targeting niche audiences--easier to use selection theory
Bias
Still photography 1839
Narrowcasting
Albert Bandura
15. Peeks in mid 60's
Lab experiments
Narrowcasting
TV watching
Selective Perception
16. The percentage of the entire population in that media market
Rating
Muckrakers
Narrowcasting
Nellie Bly
17. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Zoned editions
Summer
Selective exposure
18. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
The New York Sun
Sumner Redstone
Field experiments
19. A concentration of media industries into an ever smaller number of companies
Sample
Oligopoly
Experiment
5%
20. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Albert Bandura
Early Window
Decoder
Publick Occurences
21. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Radio usage
Reinforcement Theory
Hard news
22. People that will buy news technologies first
Radio usage
The New York Times
Watergate Nixon
Innovators/Early Adaptors
23. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Peoplemeter
Horizontal monopoly
Wire Services
Mainstreaming
24. Peeks in late teens
Empirical research
Radio usage
Orson Wells 1938
Decoder
25. Getting information by word of mouth.
Diurnals
Two Step Flow
Oligopoly
Federalist Papers
26. Viewing violence causes anti-social behavior among some children
Stimulation theory
Diurnals
Vertical monopoly
Identification
27. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Technological determinism
Share Number
Print media usage
28. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Wilbur Schramm
Penny Press
Thomas Edison 1877
29. This invention - used in war - helped to construct the 'inverted pyramid' structure
Population
Telegraph
Laggards
Preview Audiences
30. This relaxed government restrictions on media ownership
Experiment
Mixed Effects Model
Telecommunications Act of 1996
Share
31. Technology changes how we live
Convergence
Panel Study
Technological determinism
Benjamin Day 1833
32. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Fact about the usage of the media
Economy
Empirical research
Desensitization
33. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Experiment
Columnists
Samuel Morse 1844
cartoons
34. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Thomas Edison 1877
Benjamin Day 1833
Agenda-Setting Effect
Mainstreaming
35. The biggest owner of radio stations (Dixie Chick controversy)
Summer
Clear Channel
Cultivation Theory
Primary Research
36. A proportion taken to represent the population
Decoder
Early Majority
William Randolph Hearst
Sample
37. Selection Theory: selective about what we ACTUALLY listen to
Pulitzer Prize
Desensitization
Selective Perception
Blogs
38. Write on specific subject on particular schedule
Feedback
Bias
Rating
Columnists
39. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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40. Receiver's response to message
Feedback
Time Warner
TV
Beat Reporters
41. The phonograph became the first __________ when Edison put a nickel slot on it
Passive Peoplemeter
Fact about the usage of the media
Mainstreaming
Jukebox
42. Provide feedback for movies
60% More violent
Narrowcasting
Oligopoly
Preview Audiences
43. __________came up with the basic model of mass communication
Wilbur Schramm
Selective Retention
Narrowcasting
Field experiments
44. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Cable a' la Carte
Selective exposure
Passive Peoplemeter
Limited Effects Model
45. Television's ability to move people toward a common understanding of how things are
Rupert Murdoch
William Randolph Hearst
Mainstreaming
Zoned editions
46. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Open-Ended questions
Media Originated Feedback
Albert Bandura
Narrowcasting
47. Name of the guy Hearst send to Cuba
Contagion effect
Remington
Panel Study
Two Step Flow
48. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
Share Number
Field experiments
Experiment
49. Framework for our government
Federalist Papers
Burning Tank Theory
Beat Reporters
Clear Channel
50. Research has already been done for you - you just collect it and put it into your paper
TV
Selective Perception
Content Analysis
Secondary research