Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ invented the telegraph in ____________ ('What hath God wrought')






2. This host demonstrated cultural imperialism in campaigning for the Finland President

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3. Records what the TV set was currently set on






4. Does not establish causality. Covers what the majority thinks. All perception






5. The theory stating that war - being more visual - will get the most attention and headlines in the news






6. Sole owner of News Corp.






7. Provide feedback for movies






8. The recent e-book battle on the Kindle is between these two...






9. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






10. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






11. Placing of stories around ads






12. Selection Theory: selective about what you remember






13. Selection Theory: only expose ourselves to those that we will agree with already






14. Owning several types of related businesses across the board






15. Ownership of media companies by multinational corporations






16. _________ broadcasted War of the Worlds on Halloween _______.






17. Sensational stories that do not serve the democratic function of journalism






18. Where old and new media collide--media across multiple platforms






19. Father of Social Science Research






20. Media makes the world smaller (technology)--called _____________ ____________






21. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






22. ___________ published Publick Occurences in __________






23. Writes on a particular area of interest (crime - sports - etc)






24. Single company owns every aspect of business (i.e. production - distribution - etc)






25. A concentration of media industries into an ever smaller number of companies






26. Peeks in mid 20's






27. People that continue to hold out on technologies






28. Collection of data that can be characterized and counted in a way. Type of empirical research






29. Direct - immediate causes and effects research






30. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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31. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






32. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






33. Famous radio broadcast proving limited effects theories






34. Margin of error in polls






35. Intellectual questioning about culture and its effect--leads to cultural theory






36. The percentage of the entire population in that media market






37. Scientific research






38. Is more credible seeming then newspapers (2 to 1 ratio)






39. A program that is more specialized to a specific demographic






40. Personal noise inserted and pushed in journalism






41. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






42. Theory that we only pick media that we will find gratifying






43. _________ was tried for libel against the British in his newspaper ___________






44. Name of the guy Hearst send to Cuba






45. The phonograph became the first __________ when Edison put a nickel slot on it






46. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






47. Write on specific subject on particular schedule






48. Artificial setting - easier and less expensive - but not as accurate in results






49. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






50. A model stating that effects are limited by individual differences and other factors