Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






2. Universe. Entirety of what you are studying.






3. One problem with Schramm's model: there is no longer any _______ in the message






4. Television's ability to move people toward a common understanding of how things are






5. Suburban or regional versions of a metropolitan paper






6. Framework for our government






7. Viewing violence causes anti-social behavior among some children






8. Placing of stories around ads






9. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






10. Story order emphasis that eventually shapes our world views and values of importance






11. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






12. Has the most TV audience






13. Theory that we only pick media that we will find gratifying






14. Second biggest attention topic in news






15. Selection Theory: selective about what you remember






16. Regularly updated online journals that comment on just about everything






17. People that continue to hold out on technologies






18. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






19. Theory that we primarily use mass media to check what we already believe






20. Selection Theory: only expose ourselves to those that we will agree with already






21. _________ broadcasted War of the Worlds on Halloween _______.






22. Ownership of media companies by multinational corporations






23. This cheap newsprint created larger readership






24. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






25. Theory stating that media defines the world for us (over-arching theory)






26. 'The medium is the message'






27. NBC is believed to have noise for _______ because it is owned by GE






28. The Nation's largest metropolitan daily






29. Average household has a TV set on...






30. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






31. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






32. First American Newspaper






33. This relaxed government restrictions on media ownership






34. Technology changes how we live






35. Peeks in mid 60's






36. __________came up with the basic model of mass communication






37. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






38. The ability to effectively and efficiently comprehend and use any form of mediated communication






39. Media makes the world smaller (technology)--called _____________ ____________






40. Name of the guy Hearst send to Cuba






41. Owning several types of related businesses across the board






42. Publisher - THE Editor - other editors - designers - reporters






43. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






44. True frontrunners of our daily newspaper (local news on news sheets






45. Is more credible seeming then newspapers (2 to 1 ratio)






46. Anything that interferes with or alters the message






47. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






48. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






49. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






50. A model stating that media can effect some people - but not others (not everyone)