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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Share
Wire Services
Selective Retention
Radio usage
2. Regularly updated online journals that comment on just about everything
Share
Time Warner
Imitation
Blogs
3. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Survey
Limited Effects Model
Share
4. _____________ invented the telegraph in ____________ ('What hath God wrought')
Lab experiments
Preview Audiences
Samuel Morse 1844
Close-ended questions
5. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Empirical research
Dissonance Theory
Newsreel
6. _____________ created the New York Sun in __________
Identification
Close-ended questions
War of the Worlds
Benjamin Day 1833
7. Died recently - wrote The Catcher in the Rye
Primary Research
Payne Fund Studies 1929
J.D. Salinger
Decoder
8. Trying to buy NBC-Universal
Thomas Edison 1877
Comcast
Citizen Journalists
Feedback
9. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Selective exposure
Agenda-Setting Effect
Product Placement
Share
10. The theory stating that war - being more visual - will get the most attention and headlines in the news
Selective Retention
TV watching
Burning Tank Theory
Benjamin Harris 1690
11. Suburban or regional versions of a metropolitan paper
Zoned editions
Cable a' la Carte
Critical research
Cultivation Theory
12. _____________ invented the telephone in _____________
Feedback
Diurnals
Alexander Graham Bell 1876
Hard news
13. A concentration of media industries into an ever smaller number of companies
Paul Lazarsfield
Penny Press
Oligopoly
Media literacy
14. NBC is believed to have noise for _______ because it is owned by GE
Viacom/CBS
Selective Retention
Open-Ended questions
War
15. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Hard news
Encoder
Agenda-Setting Effect
16. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Newsreel
NY Times
Two Step Flow
17. If the media covers terrorist attacks - it leads to more terrorist attacks
Multi-Step Flow theory
Stimulation theory
Contagion effect
Radio usage
18. The percentage of the entire population in that media market
Rating
Time Warner
Hypercommercialism
Empirical research
19. A powerful effects model using the analogy of firing something through society for a direct hit
Mainstreaming
Time Warner
Magic Bullet Theory
Federalist Papers
20. The two (in order) largest newspaper chains (USA Today is owned by one)
William Randolph Hearst
Globalization
Movie usage
Gannett and McClatchy
21. Has the most TV audience
Benjamin Harris 1690
Narrowcasting
Print media usage
Winter
22. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Survey
Cable a' la Carte
Global village
23. The TV world is __________________ then the real world
60% More violent
Agenda-Setting Effect
Watergate Nixon
Laggards
24. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Cultivation Theory
Summer
Agenda-Setting Effect
25. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
William Randolph Hearst
NY Times
Conan O'Brian
26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Saturation Stage
Winter
Time Warner
Orson Wells 1938
27. The phonograph became the first __________ when Edison put a nickel slot on it
Powerful Effects Model
Jukebox
Content Analysis
Integrated audience reach
28. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Narrowcasting
TV
Catharsis
29. Has the fewest TV viewers
Summer
Rupert Murdoch
William Randolph Hearst
Media Originated Feedback
30. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
News Diffusion
Catharsis
Hard news
Federalist Papers
31. The biggest owner of radio stations (Dixie Chick controversy)
Winter
Stimulation theory
Clear Channel
Columnists
32. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Media Originated Feedback
Gannett and McClatchy
Marshal McLuhan
Product Placement
33. Theory stating that media defines the world for us (over-arching theory)
Audience - visual - economic - political - gatekeepers
Telegraph
Cultivation Theory
Publick Occurences
34. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Samuel Morse 1844
Laggards
Audience - visual - economic - political - gatekeepers
35. Write on specific subject on particular schedule
War of the Worlds
Columnists
Narrowcasting
Desensitization
36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Beat Reporters
News Corp.
Jukebox
Catharsis
37. Single company owns every aspect of business (i.e. production - distribution - etc)
Paul Lazarsfield
Oligopoly
Orson Wells 1938
Vertical monopoly
38. Always greater then the rating number
Share Number
Rating
Joseph Pulitzer
Encoder
39. 'The medium is the message'
Conan O'Brian
3 hours a day
Marshal McLuhan
Print media usage
40. ___________ invented the printing press in __________
Open-Ended questions
Benjamin Day 1833
Narrowcasting
Johannes Gutenberg 1456
41. Framework for our government
Alexander Graham Bell 1876
Experiment
Federalist Papers
Remington
42. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Paul Lazarsfield
Penny Press
Peoplemeter
Horizontal monopoly
43. Original research. Do it yourself
News Diffusion
Primary Research
Arbitron
Reinforcement Theory
44. Theory that watching mediated violence reduces people's inclination to behave aggressively
Publick Occurences
Catharsis
Vertical monopoly
Newsreel
45. ____________ invented the phonograph in _________
Columnists
Bias
Thomas Edison 1877
John Peter Zenger New York Weekly
46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Oligopoly
Noise
Culture
Saturation Stage
47. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Innovators/Early Adaptors
Integrated audience reach
Narrowcasting
Fact about the usage of the media
48. A model stating that media can effect some people - but not others (not everyone)
Audimeter
Benjamin Harris 1690
Payne Fund Studies 1929
Mixed Effects Model
49. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Benjamin Harris 1690
Laggards
Viacom/CBS
Winter
50. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Product Placement
Magic Bullet Theory
Summer