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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what you remember
small town papers
Selective Retention
Passive Peoplemeter
Globalization
2. When one culture forces or pushes their culture on another
Delay
Convergence
Selective exposure
Cultural Hegemony
3. This cheap newsprint created larger readership
Late Majority
Survey
Penny Press
Citizen Kane 1941
4. Getting information by word of mouth.
Innovators/Early Adaptors
Muckrakers
Two Step Flow
Multi-Step Flow theory
5. A model stating that media can effect some people - but not others (not everyone)
7 hours a day
Imitation
Mixed Effects Model
NY Times
6. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Imitation
Administrative research
Dissonance Theory
Sumner Redstone
7. Suburban or regional versions of a metropolitan paper
Columnists
Joint Operating Agreements (JOAs)
Passive Peoplemeter
Zoned editions
8. People that will buy news technologies first
Selective exposure
60% More violent
Mainstreaming
Innovators/Early Adaptors
9. The TV world is __________________ then the real world
Time Warner
3 hours a day
60% More violent
Share Number
10. A program that is more specialized to a specific demographic
Saturation Stage
Samuel Morse 1844
Bias
Narrowcasting
11. Peeks in mid 20's
Benjamin Harris 1690
Movie usage
Viacom/CBS
Hard news
12. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
TV
60% More violent
Disney
Viacom/CBS
13. Artificial setting - easier and less expensive - but not as accurate in results
Comcast
Rating
Lab experiments
Samuel Morse 1844
14. Famous radio broadcast proving limited effects theories
Two-Step Flow theory
Lab experiments
War of the Worlds
Decoder
15. True frontrunners of our daily newspaper (local news on news sheets
Administrative research
Newspaper Hierarchy
Diurnals
William Randolph Hearst
16. ___________ invented the printing press in __________
News Hole
News Diffusion
The New York Times
Johannes Gutenberg 1456
17. The percentage of the entire population in that media market
Interpreter
Multi-Step Flow theory
Beat Reporters
Rating
18. The opinion stage to observable research
Open-Ended questions
Benjamin Day 1833
Empirical research
Joint Operating Agreements (JOAs)
19. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Newsreel
Summer
Panel Study
Critical research
20. Trying to buy NBC-Universal
Citizen Journalists
Encoder
Comcast
Still photography 1839
21. A concentration of media industries into an ever smaller number of companies
News Hole
Publick Occurences
Sample
Oligopoly
22. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Beat Reporters
small town papers
Share Number
23. Age correlates with each medium
Late Majority
Newsreel
Newspaper Hierarchy
Fact about the usage of the media
24. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
5%
Early Window
Rating
25. Placing of stories around ads
Magic Bullet Theory
War of the Worlds
Cable a' la Carte
News Hole
26. Very sensationalistic journalism
Rupert Murdoch
Multi-Step Flow theory
Yellow Journalism
Hard news
27. _________ was tried for libel against the British in his newspaper ___________
Population
John Peter Zenger New York Weekly
Dissonance Theory
Samuel Morse 1844
28. Direct - immediate causes and effects research
Administrative research
Horizontal monopoly
Print media usage
Field experiments
29. A powerful effects model using the analogy of firing something through society for a direct hit
Horizontal monopoly
War
Magic Bullet Theory
Economy
30. The theory stating that war - being more visual - will get the most attention and headlines in the news
Primary Research
Burning Tank Theory
Magic Bullet Theory
Publick Occurences
31. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Alexander Graham Bell 1876
Early Majority
Integrated audience reach
Cultivation Analysis
32. Personal noise inserted and pushed in journalism
Interpreter
Bias
A. C. Nielson Co
Movie usage
33. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Publick Occurences
News Corp.
Arbitron
Comcast
34. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Innovators/Early Adaptors
Cable a' la Carte
Hard news
Horizontal monopoly
35. The recent e-book battle on the Kindle is between these two...
small town papers
Paul Lazarsfield
Decoder
Amazon and MacMillan Publishing
36. Always greater then the rating number
Identification
Newsreel
Share Number
John Peter Zenger New York Weekly
37. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
GE/NBC-Universal
A. C. Nielson Co
News Corp.
Wilbur Schramm
38. Died recently - wrote The Catcher in the Rye
Innovators/Early Adaptors
Survey
3 hours a day
J.D. Salinger
39. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
Print media usage
Primary Research
Zoned editions
40. Write on specific subject on particular schedule
Yellow Journalism
Comcast
Catharsis theory
Columnists
41. Ownership of media companies by multinational corporations
Content Analysis
Share Number
Globalization
Gatekeepers
42. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Product Placement
GE/NBC-Universal
Still photography 1839
43. Where old and new media collide--media across multiple platforms
Two-Step Flow theory
Share
Joseph Pulitzer
Convergence
44. This invention - used in war - helped to construct the 'inverted pyramid' structure
News Hole
Dissonance Theory
Narrowcasting
Telegraph
45. The two (in order) largest newspaper chains (USA Today is owned by one)
Watergate Nixon
Newspaper Hierarchy
Gannett and McClatchy
Late Majority
46. These papers are still doing good despite the rapid circulation of newspapers
Bias
small town papers
Secondary research
General Assignment Reporters (GAs)
47. Free - alternative weeklies with a local and political orientation
60% More violent
Communication
Samuel Morse 1844
Dissident Press
48. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Critical research
Zoned editions
Identification
Radio usage
49. People that continue to hold out on technologies
Laggards
Selective exposure
Population
War
50. Receiver's response to message
Interpreter
Newsreel
Cultural Hegemony
Feedback