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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stragglers to buying technology
Late Majority
Rating
Catharsis theory
5%
2. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Empirical research
Media Originated Feedback
TV
Encoder
3. Records what the TV set was currently set on
War
Muckrakers
Audimeter
Selective Perception
4. One problem with Schramm's model: there is no longer any _______ in the message
small town papers
Delay
Remington
War
5. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Audience - visual - economic - political - gatekeepers
Viacom/CBS
Joseph Pulitzer
Print media usage
6. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Sample
Telecommunications Act of 1996
General Assignment Reporters (GAs)
Alternative Press
7. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Federalist Papers
News Hole
Hard news
Audience - visual - economic - political - gatekeepers
8. A model stating that media can effect some people - but not others (not everyone)
Identification
Orson Wells 1938
Mixed Effects Model
Experiment
9. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Albert Bandura
Bias
cartoons
Clear Channel
10. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
TV watching
Diurnals
Empirical research
11. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Telegraph
Catharsis theory
Content Analysis
Early Majority
12. Writes on a particular area of interest (crime - sports - etc)
Thomas Edison 1877
Diurnals
Beat Reporters
Two Step Flow
13. Famous radio broadcast proving limited effects theories
NY Times
Narrowcasting
Dissident Press
War of the Worlds
14. The ______ is the source in which the message passes through (example: book - TV channel)
Fact about the usage of the media
Share Number
Interpreter
Cultivation Analysis
15. Peeks in mid 60's
Time Warner
General Assignment Reporters (GAs)
Narrowcasting
TV watching
16. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Remington
John Peter Zenger New York Weekly
Laggards
17. Framework for our government
Federalist Papers
Amazon and MacMillan Publishing
Still photography 1839
7 hours a day
18. Peeks in mid 20's
Movie usage
Hypercommercialism
Primary Research
NY Times
19. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Product Placement
Alexander Graham Bell 1876
Sumner Redstone
20. Scientific research
Population
Audimeter
Empirical research
Bias
21. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Burning Tank Theory
Dissident Press
Wire Services
Benjamin Harris 1690
22. Second biggest attention topic in news
Citizen Journalists
Innovators/Early Adaptors
Economy
Publick Occurences
23. aguerre and Niepce invented _________ in ____________
Still photography 1839
Hard news
Agenda Setting
Payne Fund Studies 1929
24. Letters to the editor - non-scientific
Cultivation Analysis
Technological determinism
Audience Generated Feedback
Lab experiments
25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Wilbur Schramm
Early Majority
Selective exposure
Media Originated Feedback
26. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Jukebox
Joseph Pulitzer
Cultural Hegemony
News Corp.
27. When one culture forces or pushes their culture on another
TV
Dissident Press
Rating
Cultural Hegemony
28. Average household has a TV set on...
7 hours a day
Multi-Step Flow theory
News Hole
Interpreter
29. The recent e-book battle on the Kindle is between these two...
Product Placement
Amazon and MacMillan Publishing
Publick Occurences
Selective Perception
30. Media makes the world smaller (technology)--called _____________ ____________
Hard news
Desensitization
Telegraph
Global village
31. Where old and new media collide--media across multiple platforms
Empirical research
Convergence
Early Majority
Administrative research
32. Real-life setting - better - but more expensive
Early Window
Field experiments
Comcast
Administrative research
33. The opinion stage to observable research
Marshal McLuhan
Federalist Papers
Empirical research
Technological determinism
34. Sensational stories that do not serve the democratic function of journalism
Soft news
Communication
Time Warner
Gannett and McClatchy
35. Publisher - THE Editor - other editors - designers - reporters
Product Placement
Mixed Effects Model
Interpreter
Newspaper Hierarchy
36. Write on specific subject on particular schedule
Columnists
Watergate Nixon
Comcast
Rupert Murdoch
37. Placing of stories around ads
Arbitron
News Hole
Benjamin Harris 1690
Share Number
38. Trying to buy NBC-Universal
Lab experiments
Secondary research
Comcast
Audimeter
39. Peeks mid 50's
Dissonance Theory
Print media usage
Radio usage
Payne Fund Studies 1929
40. Research that examines larger cultural effects
Sumner Redstone
Federalist Papers
News Diffusion
Critical research
41. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Agenda-Setting Effect
Vertical monopoly
Media literacy
Hard news
42. ___________ invented the printing press in __________
Johannes Gutenberg 1456
News Diffusion
John Peter Zenger New York Weekly
Globalization
43. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Saturation Stage
Radio usage
Passive Peoplemeter
44. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Beat Reporters
Survey
Early Window
NY Times
45. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Citizen Kane 1941
A. C. Nielson Co
Laggards
Amazon and MacMillan Publishing
46. The TV world is __________________ then the real world
60% More violent
Field experiments
Economy
Mainstreaming
47. _________ was tried for libel against the British in his newspaper ___________
Close-ended questions
Lab experiments
Selective Perception
John Peter Zenger New York Weekly
48. Free - alternative weeklies with a local and political orientation
Benjamin Day 1833
Dissident Press
Magic Bullet Theory
William Randolph Hearst
49. Targeting niche audiences--easier to use selection theory
Narrowcasting
Late Majority
Media literacy
Comcast
50. Theory that we only pick media that we will find gratifying
Thomas Edison 1877
Uses and Gratification
Still photography 1839
Empirical research