Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When one culture forces or pushes their culture on another






2. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






3. The ______ sends the message






4. The recent e-book battle on the Kindle is between these two...






5. The opinion stage to observable research






6. This cheap newsprint created larger readership






7. __________came up with the basic model of mass communication






8. Research that examines larger cultural effects






9. Theory that there are multiple opinion leaders that shaper our viewpoints






10. If the media covers terrorist attacks - it leads to more terrorist attacks






11. Journalists who use things like Twitter to get info out fast - but they are not professional






12. Selection Theory: only expose ourselves to those that we will agree with already






13. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






14. Technology changes how we live






15. Recently announced that it would charge for frequent access to website (newspaper)






16. Story order emphasis that eventually shapes our world views and values of importance






17. A concentration of media industries into an ever smaller number of companies






18. _____________ created the New York Sun in __________






19. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






20. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






21. Has the fewest TV viewers






22. Intellectual questioning about culture and its effect--leads to cultural theory






23. _____________ invented the telegraph in ____________ ('What hath God wrought')






24. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






25. Theory that watching mediated violence reduces people's inclination to behave aggressively






26. Stragglers to buying technology






27. Publisher - THE Editor - other editors - designers - reporters






28. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






29. In social cognitive theory - the direct replication of an observed behavior






30. Theory that we only pick media that we will find gratifying






31. Theory stating that media defines the world for us (over-arching theory)






32. Very sensationalistic journalism






33. Peeks in mid 20's






34. A powerful effects model using the analogy of firing something through society for a direct hit






35. First American Newspaper






36. Trying to buy NBC-Universal






37. People that will buy news technologies first






38. The two (in order) largest newspaper chains (USA Today is owned by one)






39. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






40. The Nation's largest metropolitan daily






41. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






42. Theory that we primarily use mass media to check what we already believe






43. Entry-level job - don't know what you will write






44. Single company owns every aspect of business (i.e. production - distribution - etc)






45. Sole owner of Viacom/CBS






46. Artificial setting - easier and less expensive - but not as accurate in results






47. Owning several types of related businesses across the board






48. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






49. Average household has a TV set on...






50. Write on specific subject on particular schedule