Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increasing the amount of advertising and mixing commercial and noncommercial media content






2. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






3. Intellectual questioning about culture and its effect--leads to cultural theory






4. Part of a survey. More then just a one word answer needed. No yes or no questions






5. First American Newspaper






6. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






7. Margin of error in polls






8. A powerful effects model using the analogy of firing something through society for a direct hit






9. In social cognitive theory - the direct replication of an observed behavior






10. Selection Theory: selective about what you remember






11. __________came up with the basic model of mass communication






12. The opinion stage to observable research






13. Trying to buy NBC-Universal






14. A concentration of media industries into an ever smaller number of companies






15. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






16. Collection of data that can be characterized and counted in a way. Type of empirical research






17. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






18. If the media covers terrorist attacks - it leads to more terrorist attacks






19. This relaxed government restrictions on media ownership






20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






21. Selection Theory: selective about what we ACTUALLY listen to






22. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






23. Theory that watching mediated violence reduces people's inclination to behave aggressively






24. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






25. The ______ sends the message






26. The ability to effectively and efficiently comprehend and use any form of mediated communication






27. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






28. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






29. Television's ability to move people toward a common understanding of how things are






30. Provide feedback for movies






31. 'The medium is the message'






32. _____________ invented the telephone in _____________






33. People that will buy news technologies first






34. _________ was tried for libel against the British in his newspaper ___________






35. Original research. Do it yourself






36. aguerre and Niepce invented _________ in ____________






37. These papers are still doing good despite the rapid circulation of newspapers






38. A program that is more specialized to a specific demographic






39. Story order emphasis that eventually shapes our world views and values of importance






40. Weekly news packages in theaters






41. ___________ published Publick Occurences in __________






42. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






43. Owning several types of related businesses across the board






44. Stragglers to buying technology






45. The theory stating that war - being more visual - will get the most attention and headlines in the news






46. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






47. Framework for our government






48. Universe. Entirety of what you are studying.






49. Suburban or regional versions of a metropolitan paper






50. Awarded every April since 1917 for excellence