Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name of the guy Hearst send to Cuba






2. Peeks in mid 20's






3. Real-life setting - better - but more expensive






4. If the media covers terrorist attacks - it leads to more terrorist attacks






5. A social science on human behavior






6. Theory that we primarily use mass media to check what we already believe






7. This cheap newsprint created larger readership






8. Technology changes how we live






9. This relaxed government restrictions on media ownership






10. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






11. Placing of stories around ads






12. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






13. Father of Social Science Research






14. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






15. ____________ invented the phonograph in _________






16. Set of values and shared beliefs






17. Provide feedback for movies






18. Where old and new media collide--media across multiple platforms






19. Intellectual questioning about culture and its effect--leads to cultural theory






20. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






21. Increasing the amount of advertising and mixing commercial and noncommercial media content






22. Selection Theory: selective about what you remember






23. Is more credible seeming then newspapers (2 to 1 ratio)






24. Selection Theory: selective about what we ACTUALLY listen to






25. A model stating that effects are limited by individual differences and other factors






26. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






27. The ______ sends the message






28. People that will buy news technologies first






29. Sensational stories that do not serve the democratic function of journalism






30. Second biggest attention topic in news






31. Publisher - THE Editor - other editors - designers - reporters






32. Theory that we only pick media that we will find gratifying






33. Artificial setting - easier and less expensive - but not as accurate in results






34. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






35. _____________ created the New York Sun in __________






36. Weekly news packages in theaters






37. The ______ is the source in which the message passes through (example: book - TV channel)






38. When one culture forces or pushes their culture on another






39. Very sensationalistic journalism






40. Media makes the world smaller (technology)--called _____________ ____________






41. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






42. The TV world is __________________ then the real world






43. Peeks in mid 60's






44. Does not establish causality. Covers what the majority thinks. All perception






45. Targeting niche audiences--easier to use selection theory






46. The recent e-book battle on the Kindle is between these two...






47. Viewing violence causes anti-social behavior among some children






48. _____________ invented the telegraph in ____________ ('What hath God wrought')






49. Anything that interferes with or alters the message






50. Ownership of media companies by multinational corporations