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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to effectively and efficiently comprehend and use any form of mediated communication
Sumner Redstone
Two Step Flow
Media literacy
Qualitative research
2. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Dissident Press
Radio usage
Newsreel
3. Name of the guy Hearst send to Cuba
Remington
Early Window
Bias
Yellow Journalism
4. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Reinforcement Theory
Economy
Albert Bandura
Orson Wells 1938
5. Has the most TV audience
Winter
Amazon and MacMillan Publishing
Sample
Dissonance Theory
6. This relaxed government restrictions on media ownership
Watergate Nixon
Telecommunications Act of 1996
Contagion effect
Panel Study
7. In social cognitive theory - the direct replication of an observed behavior
Payne Fund Studies 1929
Powerful Effects Model
Imitation
Print media usage
8. Theory stating that media defines the world for us (over-arching theory)
Movie usage
Cultivation Theory
General Assignment Reporters (GAs)
Communication
9. Peeks in mid 20's
The New York Times
Lab experiments
Movie usage
Paul Lazarsfield
10. Sole owner of Viacom/CBS
TV
Oligopoly
Sumner Redstone
Bias
11. A model stating that effects are limited by individual differences and other factors
Federalist Papers
Limited Effects Model
Vertical monopoly
Beat Reporters
12. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Citizen Kane 1941
Stimulation theory
Narrowcasting
Payne Fund Studies 1929
13. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Panel Study
Audimeter
Blogs
News Corp.
14. Single company owns every aspect of business (i.e. production - distribution - etc)
Administrative research
J.D. Salinger
Imitation
Vertical monopoly
15. Letters to the editor - non-scientific
Audience Generated Feedback
Sumner Redstone
Arbitron
Muckrakers
16. Free - alternative weeklies with a local and political orientation
Dissident Press
Share Number
Integrated audience reach
Powerful Effects Model
17. The phonograph became the first __________ when Edison put a nickel slot on it
Qualitative research
Integrated audience reach
Jukebox
Primary Research
18. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Conan O'Brian
Beat Reporters
small town papers
19. _________ was tried for libel against the British in his newspaper ___________
Blogs
John Peter Zenger New York Weekly
Share
Interpreter
20. Has the fewest TV viewers
Summer
Wire Services
Joint Operating Agreements (JOAs)
Horizontal monopoly
21. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Penny Press
Amazon and MacMillan Publishing
Cultivation Theory
22. Scientific research
Selective exposure
Peoplemeter
Share
Empirical research
23. Famous radio broadcast proving limited effects theories
Close-ended questions
Innovators/Early Adaptors
Newspaper Hierarchy
War of the Worlds
24. Margin of error in polls
Wire Services
Disney
Limited Effects Model
5%
25. _____________ created the New York Sun in __________
Peoplemeter
Benjamin Day 1833
Sample
Time Warner
26. Trying to buy NBC-Universal
Newsreel
A. C. Nielson Co
Comcast
Rupert Murdoch
27. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
Peoplemeter
Remington
Decoder
28. This host demonstrated cultural imperialism in campaigning for the Finland President
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29. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Marshal McLuhan
Burning Tank Theory
Gatekeepers
60% More violent
30. Age correlates with each medium
Fact about the usage of the media
Catharsis
Hypercommercialism
Cultivation Analysis
31. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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32. People that continue to hold out on technologies
Rupert Murdoch
Catharsis
Horizontal monopoly
Laggards
33. The Nation's largest metropolitan daily
Lab experiments
Contagion effect
The New York Times
Sumner Redstone
34. Writes on a particular area of interest (crime - sports - etc)
Catharsis theory
Beat Reporters
Population
Primary Research
35. The biggest owner of radio stations (Dixie Chick controversy)
Two-Step Flow theory
Clear Channel
Two Step Flow
Orson Wells 1938
36. Suburban or regional versions of a metropolitan paper
Summer
Zoned editions
Share
Sample
37. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Selective Perception
Empirical research
Early Majority
38. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
Orson Wells 1938
Movie usage
Two Step Flow
39. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Comcast
Disney
Cultural Hegemony
Time Warner
40. ___________ published Publick Occurences in __________
Integrated audience reach
Selective Retention
Benjamin Harris 1690
Share
41. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
J.D. Salinger
Disney
60% More violent
42. Ownership of media companies by multinational corporations
Powerful Effects Model
Globalization
Desensitization
Content Analysis
43. Personal noise inserted and pushed in journalism
Noise
Audimeter
Bias
Powerful Effects Model
44. Does not establish causality. Covers what the majority thinks. All perception
Yellow Journalism
Population
Survey
Thomas Edison 1877
45. NBC is believed to have noise for _______ because it is owned by GE
Still photography 1839
War
Nellie Bly
Narrowcasting
46. Increasing the amount of advertising and mixing commercial and noncommercial media content
Selective Perception
Pulitzer Prize
Hypercommercialism
Innovators/Early Adaptors
47. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Disney
Bias
Columnists
48. Universe. Entirety of what you are studying.
Population
Thomas Edison 1877
GE/NBC-Universal
Peoplemeter
49. Owning several types of related businesses across the board
Horizontal monopoly
Saturation Stage
Remington
Narrowcasting
50. Television's ability to move people toward a common understanding of how things are
60% More violent
Print media usage
Stimulation theory
Mainstreaming