SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance
Two-Step Flow theory
Agenda Setting
small town papers
Cable a' la Carte
2. 'The medium is the message'
Beat Reporters
Marshal McLuhan
Population
Federalist Papers
3. Universe. Entirety of what you are studying.
Population
Desensitization
Penny Press
Oligopoly
4. A program that is more specialized to a specific demographic
Late Majority
News Corp.
Narrowcasting
Secondary research
5. The two (in order) largest newspaper chains (USA Today is owned by one)
Benjamin Harris 1690
Gannett and McClatchy
Uses and Gratification
A. C. Nielson Co
6. Where old and new media collide--media across multiple platforms
Primary Research
Stimulation theory
Technological determinism
Convergence
7. Famous radio broadcast proving limited effects theories
War
Share Number
Time Warner
War of the Worlds
8. Theory that we only pick media that we will find gratifying
Uses and Gratification
Survey
Benjamin Harris 1690
Rating
9. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
10. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Telegraph
Passive Peoplemeter
Agenda-Setting Effect
Newspaper Hierarchy
11. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Close-ended questions
Newsreel
Content Analysis
12. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Audience - visual - economic - political - gatekeepers
Zoned editions
Experiment
A. C. Nielson Co
13. This invention - used in war - helped to construct the 'inverted pyramid' structure
Decoder
A. C. Nielson Co
Telegraph
Paul Lazarsfield
14. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
William Randolph Hearst
Dissident Press
Identification
Two Step Flow
15. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Yellow Journalism
Lab experiments
Share
Penny Press
16. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Penny Press
William Randolph Hearst
Agenda Setting
Feedback
17. Research that examines larger cultural effects
Uses and Gratification
Pulitzer Prize
Critical research
A. C. Nielson Co
18. _________ broadcasted War of the Worlds on Halloween _______.
Wire Services
Orson Wells 1938
Disney
Share Number
19. Second biggest attention topic in news
Late Majority
Reinforcement Theory
Economy
Open-Ended questions
20. Targeting niche audiences--easier to use selection theory
Noise
General Assignment Reporters (GAs)
Narrowcasting
Uses and Gratification
21. _________ was tried for libel against the British in his newspaper ___________
Gannett and McClatchy
Selective Retention
John Peter Zenger New York Weekly
Preview Audiences
22. Scientific research
Wilbur Schramm
Empirical research
Hard news
News Diffusion
23. When one culture forces or pushes their culture on another
Clear Channel
Selective Perception
Citizen Kane 1941
Cultural Hegemony
24. aguerre and Niepce invented _________ in ____________
Still photography 1839
Joint Operating Agreements (JOAs)
Cultivation Analysis
Federalist Papers
25. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Dissident Press
small town papers
Selective Retention
26. Margin of error in polls
Viacom/CBS
5%
Decoder
Laggards
27. The ______ sends the message
Conan O'Brian
J.D. Salinger
Media literacy
Encoder
28. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Mainstreaming
Joint Operating Agreements (JOAs)
Interpreter
29. Around the World in 72 days--stunt journalist
Nellie Bly
TV
News Corp.
Columnists
30. The first major daily
The New York Sun
The New York Times
Fact about the usage of the media
Diurnals
31. Has the fewest TV viewers
Summer
Laggards
Population
cartoons
32. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Radio usage
Blogs
Orson Wells 1938
33. Sole owner of News Corp.
NY Times
Publick Occurences
Hypercommercialism
Rupert Murdoch
34. People that will buy news technologies first
Innovators/Early Adaptors
Benjamin Day 1833
Media literacy
Joint Operating Agreements (JOAs)
35. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Early Majority
Radio usage
Cultural Hegemony
Gatekeepers
36. Died recently - wrote The Catcher in the Rye
Content Analysis
Communication
Empirical research
J.D. Salinger
37. The TV world is __________________ then the real world
Catharsis
60% More violent
Citizen Journalists
Rupert Murdoch
38. Real-life setting - better - but more expensive
Viacom/CBS
Field experiments
TV watching
Hypercommercialism
39. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Soft news
Orson Wells 1938
Hard news
40. Suburban or regional versions of a metropolitan paper
Zoned editions
John Peter Zenger New York Weekly
Secondary research
Paul Lazarsfield
41. Owning several types of related businesses across the board
Administrative research
Horizontal monopoly
Magic Bullet Theory
Two Step Flow
42. Has the most TV audience
Clear Channel
Winter
Zoned editions
Reinforcement Theory
43. The phonograph became the first __________ when Edison put a nickel slot on it
Citizen Journalists
Remington
Jukebox
Selective Perception
44. _____________ invented the telephone in _____________
cartoons
Mainstreaming
Alexander Graham Bell 1876
Sample
45. Peeks in mid 20's
Selective exposure
Movie usage
Arbitron
Rating
46. Peeks in late teens
Narrowcasting
Radio usage
Empirical research
Citizen Kane 1941
47. ___________ published Publick Occurences in __________
Media Originated Feedback
Stimulation theory
Technological determinism
Benjamin Harris 1690
48. The biggest owner of radio stations (Dixie Chick controversy)
Beat Reporters
Integrated audience reach
Clear Channel
Field experiments
49. Does not establish causality. Covers what the majority thinks. All perception
Primary Research
Sample
Federalist Papers
Survey
50. Letters to the editor - non-scientific
Globalization
Selective Perception
Sample
Audience Generated Feedback
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests