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Mass Communications
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Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________came up with the basic model of mass communication
Contagion effect
Telecommunications Act of 1996
Wilbur Schramm
Mixed Effects Model
2. This relaxed government restrictions on media ownership
Early Majority
Telecommunications Act of 1996
Payne Fund Studies 1929
Citizen Kane 1941
3. The Nation's largest metropolitan daily
Content Analysis
The New York Times
TV watching
Sample
4. Universe. Entirety of what you are studying.
Passive Peoplemeter
Population
Experiment
Mainstreaming
5. A proportion taken to represent the population
Orson Wells 1938
Conan O'Brian
Sample
Beat Reporters
6. One problem with Schramm's model: there is no longer any _______ in the message
Albert Bandura
Delay
Saturation Stage
cartoons
7. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Laggards
Time Warner
Secondary research
Wilbur Schramm
8. Selection Theory: selective about what you remember
Wire Services
Imitation
Selective Retention
Global village
9. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Joint Operating Agreements (JOAs)
Noise
Orson Wells 1938
Integrated audience reach
10. Receiver's response to message
Feedback
Noise
Still photography 1839
Zoned editions
11. Sole owner of Viacom/CBS
Sumner Redstone
Peoplemeter
3 hours a day
Qualitative research
12. Regularly updated online journals that comment on just about everything
News Corp.
Powerful Effects Model
Field experiments
Blogs
13. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
News Diffusion
Empirical research
Viacom/CBS
Still photography 1839
14. Theory that we primarily use mass media to check what we already believe
Wilbur Schramm
Oligopoly
Reinforcement Theory
Telegraph
15. ____________ invented the phonograph in _________
Johannes Gutenberg 1456
Thomas Edison 1877
Horizontal monopoly
Audience - visual - economic - political - gatekeepers
16. Average American spends _________________________ listening to the radio
3 hours a day
Qualitative research
Cultivation Theory
Mixed Effects Model
17. Theory that there are multiple opinion leaders that shaper our viewpoints
Mainstreaming
Selective Retention
Reinforcement Theory
Multi-Step Flow theory
18. Media makes the world smaller (technology)--called _____________ ____________
Integrated audience reach
Selective exposure
Global village
Field experiments
19. Records what the TV set was currently set on
Still photography 1839
5%
Audimeter
Secondary research
20. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
3 hours a day
Joseph Pulitzer
Global village
Convergence
21. A program that is more specialized to a specific demographic
Muckrakers
Open-Ended questions
Narrowcasting
NY Times
22. Getting information by word of mouth.
Cultural Hegemony
Share Number
Rating
Two Step Flow
23. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Marshal McLuhan
Survey
Diurnals
News Diffusion
24. Selection Theory: selective about what we ACTUALLY listen to
Agenda Setting
Narrowcasting
Selective Perception
GE/NBC-Universal
25. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Peoplemeter
Dissonance Theory
Gatekeepers
Preview Audiences
26. Very sensationalistic journalism
Newspaper Hierarchy
Cultivation Theory
Dissident Press
Yellow Journalism
27. Theory that we only pick media that we will find gratifying
Citizen Journalists
Uses and Gratification
Primary Research
Federalist Papers
28. Artificial setting - easier and less expensive - but not as accurate in results
Mixed Effects Model
Globalization
Survey
Lab experiments
29. A concentration of media industries into an ever smaller number of companies
Oligopoly
Wilbur Schramm
Sumner Redstone
TV
30. Provide feedback for movies
Preview Audiences
Media Originated Feedback
Uses and Gratification
5%
31. Owning several types of related businesses across the board
Encoder
Selective Perception
Horizontal monopoly
The New York Times
32. Publisher - THE Editor - other editors - designers - reporters
Horizontal monopoly
5%
Content Analysis
Newspaper Hierarchy
33. Has the fewest TV viewers
Summer
Benjamin Day 1833
Rating
Cultivation Analysis
34. These papers are still doing good despite the rapid circulation of newspapers
Payne Fund Studies 1929
small town papers
Bias
Hypercommercialism
35. Awarded every April since 1917 for excellence
Secondary research
Selective Perception
Movie usage
Pulitzer Prize
36. Increasing the amount of advertising and mixing commercial and noncommercial media content
Globalization
Early Window
Hypercommercialism
Joint Operating Agreements (JOAs)
37. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Soft news
Narrowcasting
Movie usage
38. Free - alternative weeklies with a local and political orientation
Catharsis theory
Decoder
Dissident Press
Citizen Journalists
39. Stragglers to buying technology
NY Times
Laggards
Interpreter
Late Majority
40. Suburban or regional versions of a metropolitan paper
Zoned editions
Media Originated Feedback
Disney
5%
41. Entry-level job - don't know what you will write
Beat Reporters
General Assignment Reporters (GAs)
Close-ended questions
Fact about the usage of the media
42. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
The New York Sun
Laggards
GE/NBC-Universal
43. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Soft news
Cultivation Theory
Cultivation Analysis
Conan O'Brian
44. Research that examines larger cultural effects
Payne Fund Studies 1929
Winter
Sumner Redstone
Critical research
45. Original research. Do it yourself
Alexander Graham Bell 1876
3 hours a day
Telegraph
Primary Research
46. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Survey
Watergate Nixon
Close-ended questions
Viacom/CBS
47. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Remington
Agenda-Setting Effect
Delay
48. Second biggest attention topic in news
NY Times
Newsreel
Payne Fund Studies 1929
Economy
49. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Federalist Papers
Two Step Flow
Administrative research
50. ___________ published Publick Occurences in __________
Magic Bullet Theory
Citizen Journalists
Muckrakers
Benjamin Harris 1690
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