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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This invention - used in war - helped to construct the 'inverted pyramid' structure
Integrated audience reach
Wilbur Schramm
Telegraph
Primary Research
2. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Uses and Gratification
Lab experiments
News Diffusion
News Corp.
3. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Payne Fund Studies 1929
Multi-Step Flow theory
Late Majority
Desensitization
4. If the media covers terrorist attacks - it leads to more terrorist attacks
Disney
Contagion effect
Rupert Murdoch
NY Times
5. Technology changes how we live
Field experiments
Qualitative research
Technological determinism
Wire Services
6. Viewing violence causes anti-social behavior among some children
Audience Generated Feedback
Stimulation theory
Clear Channel
Selective Retention
7. A model stating that media can effect some people - but not others (not everyone)
Summer
Mixed Effects Model
Soft news
Powerful Effects Model
8. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Product Placement
Desensitization
Albert Bandura
Passive Peoplemeter
9. This cheap newsprint created larger readership
Population
Penny Press
Soft news
Selective Perception
10. The two (in order) largest newspaper chains (USA Today is owned by one)
Uses and Gratification
Rating
Yellow Journalism
Gannett and McClatchy
11. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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12. Theory that we only pick media that we will find gratifying
Thomas Edison 1877
Qualitative research
Comcast
Uses and Gratification
13. Personal noise inserted and pushed in journalism
small town papers
Bias
Critical research
Sumner Redstone
14. This host demonstrated cultural imperialism in campaigning for the Finland President
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15. Sole owner of Viacom/CBS
Sumner Redstone
Narrowcasting
Magic Bullet Theory
Penny Press
16. _________ broadcasted War of the Worlds on Halloween _______.
Convergence
Orson Wells 1938
Early Majority
Magic Bullet Theory
17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Marshal McLuhan
Joint Operating Agreements (JOAs)
Audience - visual - economic - political - gatekeepers
Delay
18. A concentration of media industries into an ever smaller number of companies
Benjamin Day 1833
Alexander Graham Bell 1876
Agenda-Setting Effect
Oligopoly
19. First American Newspaper
Yellow Journalism
Reinforcement Theory
60% More violent
Publick Occurences
20. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Blogs
Saturation Stage
cartoons
Arbitron
21. Receiver's response to message
Panel Study
Selective Retention
Feedback
3 hours a day
22. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Bias
Early Window
Horizontal monopoly
Cultivation Analysis
23. ____________ invented the phonograph in _________
Alternative Press
cartoons
Desensitization
Thomas Edison 1877
24. Part of a survey. More then just a one word answer needed. No yes or no questions
Dissident Press
Open-Ended questions
Vertical monopoly
Stimulation theory
25. The TV world is __________________ then the real world
Critical research
Content Analysis
Winter
60% More violent
26. Theory that watching mediated violence reduces people's inclination to behave aggressively
Product Placement
Catharsis
3 hours a day
Multi-Step Flow theory
27. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Panel Study
Radio usage
News Corp.
Amazon and MacMillan Publishing
28. Media makes the world smaller (technology)--called _____________ ____________
Agenda Setting
Global village
Yellow Journalism
Cultivation Theory
29. Is more credible seeming then newspapers (2 to 1 ratio)
Disney
Identification
TV
Columnists
30. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Audience - visual - economic - political - gatekeepers
Wilbur Schramm
60% More violent
Arbitron
31. The first major daily
Economy
The New York Sun
Primary Research
Blogs
32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Preview Audiences
Hard news
Payne Fund Studies 1929
GE/NBC-Universal
33. Free - alternative weeklies with a local and political orientation
Soft news
Late Majority
Burning Tank Theory
Dissident Press
34. Scientific research
Early Window
Empirical research
Conan O'Brian
Horizontal monopoly
35. Set of values and shared beliefs
Culture
Radio usage
Cable a' la Carte
Identification
36. Getting information by word of mouth.
Wilbur Schramm
Product Placement
Two Step Flow
Viacom/CBS
37. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Media Originated Feedback
Federalist Papers
Share
38. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Two-Step Flow theory
Experiment
Agenda-Setting Effect
Powerful Effects Model
39. The theory stating that war - being more visual - will get the most attention and headlines in the news
Lab experiments
Penny Press
Burning Tank Theory
Marshal McLuhan
40. Entry-level job - don't know what you will write
Joint Operating Agreements (JOAs)
Cable a' la Carte
General Assignment Reporters (GAs)
Close-ended questions
41. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Magic Bullet Theory
Multi-Step Flow theory
Media Originated Feedback
42. Research has already been done for you - you just collect it and put it into your paper
Alternative Press
Share Number
A. C. Nielson Co
Secondary research
43. Placing of stories around ads
GE/NBC-Universal
News Hole
John Peter Zenger New York Weekly
Field experiments
44. Suburban or regional versions of a metropolitan paper
Zoned editions
GE/NBC-Universal
60% More violent
Oligopoly
45. A social science on human behavior
Cultivation Analysis
Gannett and McClatchy
Lab experiments
Communication
46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Audience - visual - economic - political - gatekeepers
Catharsis
Joseph Pulitzer
47. Sole owner of News Corp.
Print media usage
Late Majority
Dissonance Theory
Rupert Murdoch
48. Awarded every April since 1917 for excellence
Contagion effect
Arbitron
Selective Retention
Pulitzer Prize
49. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Paul Lazarsfield
Conan O'Brian
Peoplemeter
Panel Study
50. Direct - immediate causes and effects research
Administrative research
Marshal McLuhan
Zoned editions
A. C. Nielson Co