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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _________ broadcasted War of the Worlds on Halloween _______.
Audience - visual - economic - political - gatekeepers
Orson Wells 1938
Muckrakers
Joint Operating Agreements (JOAs)
2. Viewing violence causes anti-social behavior among some children
Stimulation theory
Horizontal monopoly
Watergate Nixon
Columnists
3. The biggest owner of radio stations (Dixie Chick controversy)
War
Clear Channel
7 hours a day
Secondary research
4. Placing of stories around ads
Gatekeepers
Dissonance Theory
Empirical research
News Hole
5. True frontrunners of our daily newspaper (local news on news sheets
Audimeter
Panel Study
Diurnals
Orson Wells 1938
6. Story order emphasis that eventually shapes our world views and values of importance
Telegraph
Agenda Setting
Burning Tank Theory
Remington
7. __________came up with the basic model of mass communication
Pulitzer Prize
Reinforcement Theory
Wilbur Schramm
Critical research
8. Intellectual questioning about culture and its effect--leads to cultural theory
Winter
Arbitron
Qualitative research
60% More violent
9. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Communication
Muckrakers
Media Originated Feedback
Magic Bullet Theory
10. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Jukebox
Penny Press
Uses and Gratification
11. Research that examines larger cultural effects
Economy
Content Analysis
Critical research
Time Warner
12. People that continue to hold out on technologies
Time Warner
Reinforcement Theory
Joint Operating Agreements (JOAs)
Laggards
13. A model stating that effects are limited by individual differences and other factors
Summer
Content Analysis
Limited Effects Model
Close-ended questions
14. This cheap newsprint created larger readership
Penny Press
Nellie Bly
Decoder
Contagion effect
15. Original research. Do it yourself
5%
Primary Research
Vertical monopoly
GE/NBC-Universal
16. _____________ created the New York Sun in __________
Movie usage
Benjamin Day 1833
Zoned editions
Hard news
17. Theory that watching mediated violence reduces people's inclination to behave aggressively
Pulitzer Prize
Cable a' la Carte
Feedback
Catharsis
18. Owning several types of related businesses across the board
Joseph Pulitzer
Early Window
Payne Fund Studies 1929
Horizontal monopoly
19. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Benjamin Day 1833
cartoons
Samuel Morse 1844
Early Majority
20. A model stating that media has a very direct and universal impact (effect)
Still photography 1839
Powerful Effects Model
Pulitzer Prize
Stimulation theory
21. Media makes the world smaller (technology)--called _____________ ____________
Global village
Comcast
Joseph Pulitzer
Media Originated Feedback
22. Second biggest attention topic in news
Jukebox
Citizen Kane 1941
Economy
John Peter Zenger New York Weekly
23. Journalists who use things like Twitter to get info out fast - but they are not professional
Diurnals
Citizen Journalists
Late Majority
Cultivation Analysis
24. If the media covers terrorist attacks - it leads to more terrorist attacks
Feedback
Contagion effect
Early Majority
Secondary research
25. Has the most TV audience
Winter
Encoder
Passive Peoplemeter
Desensitization
26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
War
Powerful Effects Model
Peoplemeter
60% More violent
27. Part of a survey. More then just a one word answer needed. No yes or no questions
Newsreel
Early Majority
Open-Ended questions
Noise
28. ____________ invented the phonograph in _________
Thomas Edison 1877
Close-ended questions
Selective Perception
5%
29. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Delay
Movie usage
Blogs
30. Receiver's response to message
J.D. Salinger
Feedback
Field experiments
Catharsis
31. ___________ published Publick Occurences in __________
Magic Bullet Theory
Albert Bandura
Identification
Benjamin Harris 1690
32. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Integrated audience reach
Desensitization
Catharsis theory
Limited Effects Model
33. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Wilbur Schramm
Still photography 1839
Economy
34. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Convergence
Early Majority
Encoder
35. Ownership of media companies by multinational corporations
Globalization
Beat Reporters
Sample
Watergate Nixon
36. Around the World in 72 days--stunt journalist
Marshal McLuhan
Nellie Bly
General Assignment Reporters (GAs)
Cultivation Analysis
37. Investigative journalists that exposed corruption
Global village
Feedback
Remington
Muckrakers
38. The ______ sends the message
Empirical research
War
Sample
Encoder
39. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Secondary research
Payne Fund Studies 1929
John Peter Zenger New York Weekly
Pulitzer Prize
40. Theory that we primarily use mass media to check what we already believe
Late Majority
Reinforcement Theory
NY Times
Saturation Stage
41. Publisher - THE Editor - other editors - designers - reporters
Feedback
Share Number
Newspaper Hierarchy
Early Window
42. 'The medium is the message'
Thomas Edison 1877
Selective exposure
Beat Reporters
Marshal McLuhan
43. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Pulitzer Prize
Narrowcasting
Audience - visual - economic - political - gatekeepers
Identification
44. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Population
Stimulation theory
Wilbur Schramm
45. Theory that we only pick media that we will find gratifying
Fact about the usage of the media
Uses and Gratification
Preview Audiences
3 hours a day
46. Father of Social Science Research
Delay
Paul Lazarsfield
Secondary research
Diurnals
47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
Magic Bullet Theory
Disney
Share
48. The first major daily
The New York Sun
Mainstreaming
Laggards
News Diffusion
49. Age correlates with each medium
NY Times
Media Originated Feedback
Fact about the usage of the media
Culture
50. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Late Majority
Muckrakers
Newsreel