Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






2. A concentration of media industries into an ever smaller number of companies






3. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






4. Sensational stories that do not serve the democratic function of journalism






5. Real-life setting - better - but more expensive






6. Scientific research






7. Around the World in 72 days--stunt journalist






8. Peeks in mid 60's






9. Placing of stories around ads






10. Direct - immediate causes and effects research






11. The percentage of the entire population in that media market






12. Sole owner of News Corp.






13. Suburban or regional versions of a metropolitan paper






14. ___________ invented the printing press in __________






15. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






16. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






17. Awarded every April since 1917 for excellence






18. Records what the TV set was currently set on






19. Always greater then the rating number






20. Second biggest attention topic in news






21. Personal noise inserted and pushed in journalism






22. Theory stating that media defines the world for us (over-arching theory)






23. The opinion stage to observable research






24. aguerre and Niepce invented _________ in ____________






25. Research that examines larger cultural effects






26. Publisher - THE Editor - other editors - designers - reporters






27. Intellectual questioning about culture and its effect--leads to cultural theory






28. The ______ is the source in which the message passes through (example: book - TV channel)






29. The theory stating that war - being more visual - will get the most attention and headlines in the news






30. Original research. Do it yourself






31. A model stating that media has a very direct and universal impact (effect)






32. Age correlates with each medium






33. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






34. True frontrunners of our daily newspaper (local news on news sheets






35. Writes on a particular area of interest (crime - sports - etc)






36. Research has already been done for you - you just collect it and put it into your paper






37. The Nation's largest metropolitan daily






38. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






39. Does not establish causality. Covers what the majority thinks. All perception






40. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






41. _____________ created the New York Sun in __________






42. Theory that we primarily use mass media to check what we already believe






43. Universe. Entirety of what you are studying.






44. Framework for our government






45. The biggest owner of radio stations (Dixie Chick controversy)






46. Write on specific subject on particular schedule






47. NBC is believed to have noise for _______ because it is owned by GE






48. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






49. Theory that watching mediated violence reduces people's inclination to behave aggressively






50. _________ was tried for libel against the British in his newspaper ___________