Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to effectively and efficiently comprehend and use any form of mediated communication






2. A model stating that media has a very direct and universal impact (effect)






3. Father of Social Science Research






4. The TV world is __________________ then the real world






5. ____________ invented the phonograph in _________






6. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






7. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






8. Suburban or regional versions of a metropolitan paper






9. Does not establish causality. Covers what the majority thinks. All perception






10. In social cognitive theory - the direct replication of an observed behavior






11. The percentage of the entire population in that media market






12. Writes on a particular area of interest (crime - sports - etc)






13. Peeks in mid 20's






14. Artificial setting - easier and less expensive - but not as accurate in results






15. The phonograph became the first __________ when Edison put a nickel slot on it






16. Anything that interferes with or alters the message






17. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






18. Entry-level job - don't know what you will write






19. Average household has a TV set on...






20. _________ broadcasted War of the Worlds on Halloween _______.






21. ___________ published Publick Occurences in __________






22. Selection Theory: selective about what we ACTUALLY listen to






23. The ______ is the source in which the message passes through (example: book - TV channel)






24. A model stating that media can effect some people - but not others (not everyone)






25. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






26. People that continue to hold out on technologies






27. Died recently - wrote The Catcher in the Rye






28. Awarded every April since 1917 for excellence






29. This cheap newsprint created larger readership






30. Selection Theory: selective about what you remember






31. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






32. Is more credible seeming then newspapers (2 to 1 ratio)






33. Peeks in late teens






34. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






35. Scientific research






36. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






37. Theory that watching mediated violence reduces people's inclination to behave aggressively






38. Records what the TV set was currently set on






39. _________ was tried for libel against the British in his newspaper ___________






40. Technology changes how we live






41. The two (in order) largest newspaper chains (USA Today is owned by one)






42. Story order emphasis that eventually shapes our world views and values of importance






43. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






44. Journalists who use things like Twitter to get info out fast - but they are not professional






45. Media makes the world smaller (technology)--called _____________ ____________






46. This host demonstrated cultural imperialism in campaigning for the Finland President

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47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






48. Around the World in 72 days--stunt journalist






49. ___________ invented the printing press in __________






50. Intellectual questioning about culture and its effect--leads to cultural theory