Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance






2. 'The medium is the message'






3. Universe. Entirety of what you are studying.






4. A program that is more specialized to a specific demographic






5. The two (in order) largest newspaper chains (USA Today is owned by one)






6. Where old and new media collide--media across multiple platforms






7. Famous radio broadcast proving limited effects theories






8. Theory that we only pick media that we will find gratifying






9. This host demonstrated cultural imperialism in campaigning for the Finland President

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10. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






11. This relaxed government restrictions on media ownership






12. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






13. This invention - used in war - helped to construct the 'inverted pyramid' structure






14. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






15. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






16. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






17. Research that examines larger cultural effects






18. _________ broadcasted War of the Worlds on Halloween _______.






19. Second biggest attention topic in news






20. Targeting niche audiences--easier to use selection theory






21. _________ was tried for libel against the British in his newspaper ___________






22. Scientific research






23. When one culture forces or pushes their culture on another






24. aguerre and Niepce invented _________ in ____________






25. A model stating that media can effect some people - but not others (not everyone)






26. Margin of error in polls






27. The ______ sends the message






28. Is more credible seeming then newspapers (2 to 1 ratio)






29. Around the World in 72 days--stunt journalist






30. The first major daily






31. Has the fewest TV viewers






32. The ______ is the source in which the message passes through (example: book - TV channel)






33. Sole owner of News Corp.






34. People that will buy news technologies first






35. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






36. Died recently - wrote The Catcher in the Rye






37. The TV world is __________________ then the real world






38. Real-life setting - better - but more expensive






39. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






40. Suburban or regional versions of a metropolitan paper






41. Owning several types of related businesses across the board






42. Has the most TV audience






43. The phonograph became the first __________ when Edison put a nickel slot on it






44. _____________ invented the telephone in _____________






45. Peeks in mid 20's






46. Peeks in late teens






47. ___________ published Publick Occurences in __________






48. The biggest owner of radio stations (Dixie Chick controversy)






49. Does not establish causality. Covers what the majority thinks. All perception






50. Letters to the editor - non-scientific






Can you answer 50 questions in 15 minutes?



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