Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _________ broadcasted War of the Worlds on Halloween _______.






2. Anything that interferes with or alters the message






3. ___________ invented the printing press in __________






4. If the media covers terrorist attacks - it leads to more terrorist attacks






5. Regularly updated online journals that comment on just about everything






6. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






7. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






8. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. Technology changes how we live






11. Publisher - THE Editor - other editors - designers - reporters






12. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






13. Theory that watching mediated violence reduces people's inclination to behave aggressively






14. The ______ is the receiver of the message






15. People that will buy news technologies first






16. __________came up with the basic model of mass communication






17. Father of Social Science Research






18. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






19. True frontrunners of our daily newspaper (local news on news sheets






20. The ______ is the source in which the message passes through (example: book - TV channel)






21. Peeks in late teens






22. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






23. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






24. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






25. The percentage of the entire population in that media market






26. _____________ invented the telegraph in ____________ ('What hath God wrought')






27. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






28. Media makes the world smaller (technology)--called _____________ ____________






29. _____________ invented the telephone in _____________






30. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






31. Around the World in 72 days--stunt journalist






32. Weekly news packages in theaters






33. This host demonstrated cultural imperialism in campaigning for the Finland President

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34. Universe. Entirety of what you are studying.






35. Artificial setting - easier and less expensive - but not as accurate in results






36. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






37. aguerre and Niepce invented _________ in ____________






38. A concentration of media industries into an ever smaller number of companies






39. Receiver's response to message






40. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






41. Scientific research






42. A model stating that media has a very direct and universal impact (effect)






43. _________ was tried for libel against the British in his newspaper ___________






44. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






45. Where old and new media collide--media across multiple platforms






46. Part of a survey. More then just a one word answer needed. No yes or no questions






47. _____________ created the New York Sun in __________






48. ___________ published Publick Occurences in __________






49. Original research. Do it yourself






50. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)