Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Does not establish causality. Covers what the majority thinks. All perception






2. Sole owner of News Corp.






3. Owning several types of related businesses across the board






4. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






5. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






6. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






7. The biggest owner of radio stations (Dixie Chick controversy)






8. Stragglers to buying technology






9. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






10. This host demonstrated cultural imperialism in campaigning for the Finland President

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11. Personal noise inserted and pushed in journalism






12. People that will buy news technologies first






13. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






14. Set of values and shared beliefs






15. The percentage of the entire population in that media market






16. Selection Theory: selective about what we ACTUALLY listen to






17. Intellectual questioning about culture and its effect--leads to cultural theory






18. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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19. A powerful effects model using the analogy of firing something through society for a direct hit






20. ___________ published Publick Occurences in __________






21. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






22. Selection Theory: selective about what you remember






23. Is more credible seeming then newspapers (2 to 1 ratio)






24. Sole owner of Viacom/CBS






25. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






27. Ownership of media companies by multinational corporations






28. Universe. Entirety of what you are studying.






29. Publisher - THE Editor - other editors - designers - reporters






30. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






31. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






32. Famous radio broadcast proving limited effects theories






33. ___________ invented the printing press in __________






34. Peeks in late teens






35. Part of a survey. More then just a one word answer needed. No yes or no questions






36. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






37. The ______ sends the message






38. Scientific research






39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






40. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






41. First American Newspaper






42. When one culture forces or pushes their culture on another






43. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






44. A model stating that media can effect some people - but not others (not everyone)






45. Trying to buy NBC-Universal






46. Targeting niche audiences--easier to use selection theory






47. Journalists who use things like Twitter to get info out fast - but they are not professional






48. Average household has a TV set on...






49. Has the fewest TV viewers






50. One problem with Schramm's model: there is no longer any _______ in the message