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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trying to buy NBC-Universal
Secondary research
Selective Retention
Comcast
Joint Operating Agreements (JOAs)
2. Average household has a TV set on...
Muckrakers
7 hours a day
small town papers
Sample
3. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Globalization
Radio usage
Panel Study
Watergate Nixon
4. Around the World in 72 days--stunt journalist
War
Nellie Bly
Wilbur Schramm
Audience - visual - economic - political - gatekeepers
5. Universe. Entirety of what you are studying.
Communication
Population
Fact about the usage of the media
Movie usage
6. Direct - immediate causes and effects research
Arbitron
Samuel Morse 1844
Time Warner
Administrative research
7. The opinion stage to observable research
Paul Lazarsfield
Powerful Effects Model
Horizontal monopoly
Empirical research
8. Getting information by word of mouth.
The New York Times
Two Step Flow
Media Originated Feedback
Experiment
9. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Integrated audience reach
Zoned editions
Sumner Redstone
Passive Peoplemeter
10. Suburban or regional versions of a metropolitan paper
Columnists
Watergate Nixon
Jukebox
Zoned editions
11. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Product Placement
GE/NBC-Universal
Samuel Morse 1844
12. First American Newspaper
Publick Occurences
Share
Two-Step Flow theory
Two Step Flow
13. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Still photography 1839
Cultivation Analysis
Bias
14. Stragglers to buying technology
Selective Retention
Late Majority
Remington
Two Step Flow
15. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Thomas Edison 1877
Burning Tank Theory
Limited Effects Model
16. Does not establish causality. Covers what the majority thinks. All perception
Survey
Newsreel
Stimulation theory
Mainstreaming
17. Selection Theory: selective about what you remember
Narrowcasting
3 hours a day
Newsreel
Selective Retention
18. Anything that interferes with or alters the message
Reinforcement Theory
Noise
The New York Times
Sumner Redstone
19. One problem with Schramm's model: there is no longer any _______ in the message
War of the Worlds
Delay
Powerful Effects Model
Media Originated Feedback
20. Theory stating that media defines the world for us (over-arching theory)
News Corp.
Audimeter
Open-Ended questions
Cultivation Theory
21. ___________ published Publick Occurences in __________
Sample
Interpreter
Conan O'Brian
Benjamin Harris 1690
22. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Empirical research
Audience - visual - economic - political - gatekeepers
Technological determinism
23. Weekly news packages in theaters
Arbitron
Newsreel
Summer
5%
24. Intellectual questioning about culture and its effect--leads to cultural theory
Close-ended questions
Winter
Qualitative research
Passive Peoplemeter
25. Research that examines larger cultural effects
Critical research
Horizontal monopoly
Nellie Bly
Globalization
26. The Nation's largest metropolitan daily
The New York Times
Sample
Conan O'Brian
Watergate Nixon
27. Personal noise inserted and pushed in journalism
Bias
Administrative research
John Peter Zenger New York Weekly
Blogs
28. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Narrowcasting
NY Times
News Corp.
Content Analysis
29. The two (in order) largest newspaper chains (USA Today is owned by one)
Sumner Redstone
Gannett and McClatchy
Audience Generated Feedback
Global village
30. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
General Assignment Reporters (GAs)
Interpreter
Experiment
Open-Ended questions
31. Increasing the amount of advertising and mixing commercial and noncommercial media content
Delay
Hypercommercialism
Technological determinism
Passive Peoplemeter
32. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Convergence
Share
Paul Lazarsfield
Wilbur Schramm
33. Name of the guy Hearst send to Cuba
Administrative research
Preview Audiences
Remington
3 hours a day
34. The first major daily
Joseph Pulitzer
Panel Study
Powerful Effects Model
The New York Sun
35. Television's ability to move people toward a common understanding of how things are
Mainstreaming
Hypercommercialism
Nellie Bly
Media Originated Feedback
36. Owning several types of related businesses across the board
Product Placement
Horizontal monopoly
Arbitron
Amazon and MacMillan Publishing
37. Is more credible seeming then newspapers (2 to 1 ratio)
TV
J.D. Salinger
Desensitization
Burning Tank Theory
38. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Imitation
Orson Wells 1938
Amazon and MacMillan Publishing
39. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Audimeter
GE/NBC-Universal
Wire Services
40. This invention - used in war - helped to construct the 'inverted pyramid' structure
Disney
Summer
Telegraph
Close-ended questions
41. Theory that we only pick media that we will find gratifying
Federalist Papers
Movie usage
Mixed Effects Model
Uses and Gratification
42. A model stating that media has a very direct and universal impact (effect)
Samuel Morse 1844
Two Step Flow
Telegraph
Powerful Effects Model
43. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Wire Services
Passive Peoplemeter
Dissident Press
44. Sole owner of Viacom/CBS
Early Window
Contagion effect
Sumner Redstone
Convergence
45. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
Agenda Setting
Blogs
Telecommunications Act of 1996
46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Burning Tank Theory
7 hours a day
Columnists
Arbitron
47. Part of a survey. More then just a one word answer needed. No yes or no questions
Survey
The New York Sun
Feedback
Open-Ended questions
48. Records what the TV set was currently set on
Amazon and MacMillan Publishing
Audimeter
Bias
Publick Occurences
49. Average American spends _________________________ listening to the radio
Joint Operating Agreements (JOAs)
3 hours a day
Gannett and McClatchy
Benjamin Day 1833
50. The ______ sends the message
Rupert Murdoch
Albert Bandura
Soft news
Encoder