Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance






2. Targeting niche audiences--easier to use selection theory






3. Selection Theory: selective about what you remember






4. Media makes the world smaller (technology)--called _____________ ____________






5. Selection Theory: selective about what we ACTUALLY listen to






6. Technology changes how we live






7. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






8. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






9. A program that is more specialized to a specific demographic






10. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






11. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






12. Anything that interferes with or alters the message






13. ___________ invented the printing press in __________






14. Ownership of media companies by multinational corporations






15. Owning several types of related businesses across the board






16. Publisher - THE Editor - other editors - designers - reporters






17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






18. 'The medium is the message'






19. Sensational stories that do not serve the democratic function of journalism






20. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






21. In social cognitive theory - the direct replication of an observed behavior






22. These papers are still doing good despite the rapid circulation of newspapers






23. The ______ is the receiver of the message






24. Writes on a particular area of interest (crime - sports - etc)






25. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






26. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






27. Peeks in mid 20's






28. aguerre and Niepce invented _________ in ____________






29. The ability to effectively and efficiently comprehend and use any form of mediated communication






30. The two (in order) largest newspaper chains (USA Today is owned by one)






31. Theory that there are multiple opinion leaders that shaper our viewpoints






32. Father of Social Science Research






33. _____________ invented the telephone in _____________






34. The theory stating that war - being more visual - will get the most attention and headlines in the news






35. The Nation's largest metropolitan daily






36. Personal noise inserted and pushed in journalism






37. This invention - used in war - helped to construct the 'inverted pyramid' structure






38. Always greater then the rating number






39. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






40. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






41. The percentage of the entire population in that media market






42. A proportion taken to represent the population






43. ____________ invented the phonograph in _________






44. Sole owner of News Corp.






45. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






46. _________ broadcasted War of the Worlds on Halloween _______.






47. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






48. Margin of error in polls






49. The opinion stage to observable research






50. Write on specific subject on particular schedule