Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. These papers are still doing good despite the rapid circulation of newspapers






2. Average American spends _________________________ listening to the radio






3. A model stating that effects are limited by individual differences and other factors






4. The biggest owner of radio stations (Dixie Chick controversy)






5. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






6. Does not establish causality. Covers what the majority thinks. All perception






7. Scientific research






8. Margin of error in polls






9. Personal noise inserted and pushed in journalism






10. Peeks mid 50's






11. Artificial setting - easier and less expensive - but not as accurate in results






12. Universe. Entirety of what you are studying.






13. Television's ability to move people toward a common understanding of how things are






14. aguerre and Niepce invented _________ in ____________






15. 'The medium is the message'






16. People that will buy news technologies first






17. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






18. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






19. Second biggest attention topic in news






20. Famous radio broadcast proving limited effects theories






21. Story order emphasis that eventually shapes our world views and values of importance






22. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






23. Is more credible seeming then newspapers (2 to 1 ratio)






24. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






25. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






26. Journalists who use things like Twitter to get info out fast - but they are not professional






27. The two (in order) largest newspaper chains (USA Today is owned by one)






28. Framework for our government






29. The theory stating that war - being more visual - will get the most attention and headlines in the news






30. Part of a survey. More then just a one word answer needed. No yes or no questions






31. The ______ sends the message






32. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






33. The recent e-book battle on the Kindle is between these two...






34. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






35. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






36. _____________ created the New York Sun in __________






37. Anything that interferes with or alters the message






38. Intellectual questioning about culture and its effect--leads to cultural theory






39. A concentration of media industries into an ever smaller number of companies






40. Theory stating that media defines the world for us (over-arching theory)






41. NBC is believed to have noise for _______ because it is owned by GE






42. This relaxed government restrictions on media ownership






43. ___________ invented the printing press in __________






44. Investigative journalists that exposed corruption






45. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






46. Ownership of media companies by multinational corporations






47. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






48. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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49. Awarded every April since 1917 for excellence






50. Writes on a particular area of interest (crime - sports - etc)