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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
5%
Payne Fund Studies 1929
Muckrakers
2. Publisher - THE Editor - other editors - designers - reporters
Qualitative research
Newspaper Hierarchy
John Peter Zenger New York Weekly
Uses and Gratification
3. Single company owns every aspect of business (i.e. production - distribution - etc)
Citizen Kane 1941
Dissident Press
Vertical monopoly
Reinforcement Theory
4. ___________ invented the printing press in __________
War of the Worlds
News Hole
The New York Times
Johannes Gutenberg 1456
5. Set of values and shared beliefs
Culture
Peoplemeter
Audimeter
Yellow Journalism
6. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Dissident Press
Cultivation Analysis
Citizen Kane 1941
Technological determinism
7. Ownership of media companies by multinational corporations
Catharsis
Globalization
Selective Perception
Population
8. aguerre and Niepce invented _________ in ____________
Cultural Hegemony
Audimeter
Still photography 1839
Watergate Nixon
9. Journalists who use things like Twitter to get info out fast - but they are not professional
Print media usage
Alternative Press
Citizen Journalists
Agenda-Setting Effect
10. The recent e-book battle on the Kindle is between these two...
Two-Step Flow theory
William Randolph Hearst
Amazon and MacMillan Publishing
Bias
11. Around the World in 72 days--stunt journalist
Muckrakers
Fact about the usage of the media
Gannett and McClatchy
Nellie Bly
12. Research has already been done for you - you just collect it and put it into your paper
Feedback
Secondary research
Alternative Press
General Assignment Reporters (GAs)
13. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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14. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Alternative Press
Agenda-Setting Effect
Peoplemeter
Magic Bullet Theory
15. In social cognitive theory - the direct replication of an observed behavior
Selective Retention
Dissident Press
Stimulation theory
Imitation
16. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Panel Study
Primary Research
Field experiments
Payne Fund Studies 1929
17. Letters to the editor - non-scientific
Reinforcement Theory
Summer
Audience Generated Feedback
Pulitzer Prize
18. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Global village
Secondary research
Newsreel
Saturation Stage
19. People that will buy news technologies first
Muckrakers
Innovators/Early Adaptors
Multi-Step Flow theory
Magic Bullet Theory
20. Peeks in mid 60's
TV watching
Federalist Papers
Conan O'Brian
Close-ended questions
21. _________ was tried for libel against the British in his newspaper ___________
TV watching
Economy
John Peter Zenger New York Weekly
War
22. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Hard news
Wire Services
Oligopoly
Technological determinism
23. Direct - immediate causes and effects research
Blogs
Fact about the usage of the media
Administrative research
Close-ended questions
24. Famous radio broadcast proving limited effects theories
Bias
Watergate Nixon
Survey
War of the Worlds
25. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Early Window
Penny Press
Two Step Flow
Viacom/CBS
26. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Survey
Disney
Joint Operating Agreements (JOAs)
Mixed Effects Model
27. _____________ invented the telegraph in ____________ ('What hath God wrought')
Primary Research
Samuel Morse 1844
Telecommunications Act of 1996
Gannett and McClatchy
28. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Magic Bullet Theory
Peoplemeter
Close-ended questions
Summer
29. The ______ sends the message
Paul Lazarsfield
Citizen Kane 1941
Rupert Murdoch
Encoder
30. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Bias
Narrowcasting
Passive Peoplemeter
Winter
31. This cheap newsprint created larger readership
Penny Press
Selective Perception
Federalist Papers
Interpreter
32. Has the most TV audience
Winter
Dissonance Theory
Interpreter
Media Originated Feedback
33. Selection Theory: selective about what we ACTUALLY listen to
Columnists
Selective Perception
Saturation Stage
Close-ended questions
34. Scientific research
Empirical research
War
Conan O'Brian
Media literacy
35. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Imitation
Catharsis
Nellie Bly
36. Investigative journalists that exposed corruption
Muckrakers
Catharsis
Audience Generated Feedback
Winter
37. Universe. Entirety of what you are studying.
Population
Convergence
Oligopoly
Gatekeepers
38. The ______ is the receiver of the message
Soft news
Decoder
Mixed Effects Model
Rupert Murdoch
39. ____________ invented the phonograph in _________
Wire Services
War
Thomas Edison 1877
Experiment
40. Where old and new media collide--media across multiple platforms
Noise
Convergence
Jukebox
5%
41. Stragglers to buying technology
Late Majority
Movie usage
Disney
The New York Times
42. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joint Operating Agreements (JOAs)
small town papers
Gannett and McClatchy
Joseph Pulitzer
43. Age correlates with each medium
Comcast
Catharsis theory
Communication
Fact about the usage of the media
44. Getting information by word of mouth.
News Hole
Narrowcasting
Yellow Journalism
Two Step Flow
45. The theory stating that war - being more visual - will get the most attention and headlines in the news
Early Window
Burning Tank Theory
Laggards
Diurnals
46. Framework for our government
Rupert Murdoch
Content Analysis
Federalist Papers
Cultural Hegemony
47. 'The medium is the message'
Interpreter
Clear Channel
60% More violent
Marshal McLuhan
48. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
News Corp.
Innovators/Early Adaptors
Cultural Hegemony
Early Majority
49. Very sensationalistic journalism
Media literacy
Bias
Yellow Journalism
Technological determinism
50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Penny Press
Albert Bandura
small town papers
Comcast