Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Write on specific subject on particular schedule






2. Selection Theory: selective about what you remember






3. Targeting niche audiences--easier to use selection theory






4. Theory that we only pick media that we will find gratifying






5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






6. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






7. Died recently - wrote The Catcher in the Rye






8. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






9. Always greater then the rating number






10. Around the World in 72 days--stunt journalist






11. Sensational stories that do not serve the democratic function of journalism






12. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






13. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






14. Theory that there are multiple opinion leaders that shaper our viewpoints






15. These papers are still doing good despite the rapid circulation of newspapers






16. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






17. This relaxed government restrictions on media ownership






18. Provide feedback for movies






19. Receiver's response to message






20. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






21. ___________ published Publick Occurences in __________






22. Does not establish causality. Covers what the majority thinks. All perception






23. Scientific research






24. Owning several types of related businesses across the board






25. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






26. Name of the guy Hearst send to Cuba






27. The ______ is the receiver of the message






28. Writes on a particular area of interest (crime - sports - etc)






29. This cheap newsprint created larger readership






30. A powerful effects model using the analogy of firing something through society for a direct hit






31. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






32. Free - alternative weeklies with a local and political orientation






33. Real-life setting - better - but more expensive






34. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






35. A program that is more specialized to a specific demographic






36. Average household has a TV set on...






37. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






38. Increasing the amount of advertising and mixing commercial and noncommercial media content






39. Father of Social Science Research






40. Peeks in mid 60's






41. Journalists who use things like Twitter to get info out fast - but they are not professional






42. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






43. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






44. A model stating that media can effect some people - but not others (not everyone)






45. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






46. Single company owns every aspect of business (i.e. production - distribution - etc)






47. Age correlates with each medium






48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






49. Entry-level job - don't know what you will write






50. _________ broadcasted War of the Worlds on Halloween _______.