Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Universe. Entirety of what you are studying.






2. Selection Theory: selective about what we ACTUALLY listen to






3. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






4. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






5. Theory stating that media defines the world for us (over-arching theory)






6. Receiver's response to message






7. The biggest owner of radio stations (Dixie Chick controversy)






8. The ______ sends the message






9. ____________ invented the phonograph in _________






10. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






11. Personal noise inserted and pushed in journalism






12. Average household has a TV set on...






13. Very sensationalistic journalism






14. A model stating that effects are limited by individual differences and other factors






15. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






16. Famous radio broadcast proving limited effects theories






17. ___________ invented the printing press in __________






18. A social science on human behavior






19. The TV world is __________________ then the real world






20. Set of values and shared beliefs






21. Ownership of media companies by multinational corporations






22. Journalists who use things like Twitter to get info out fast - but they are not professional






23. Viewing violence causes anti-social behavior among some children






24. A program that is more specialized to a specific demographic






25. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






26. A proportion taken to represent the population






27. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






28. The recent e-book battle on the Kindle is between these two...






29. People that continue to hold out on technologies






30. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






32. _________ broadcasted War of the Worlds on Halloween _______.






33. The opinion stage to observable research






34. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






35. Peeks mid 50's






36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






37. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






38. Story order emphasis that eventually shapes our world views and values of importance






39. Peeks in mid 60's






40. Entry-level job - don't know what you will write






41. Sole owner of News Corp.






42. Age correlates with each medium






43. Investigative journalists that exposed corruption






44. Research that examines larger cultural effects






45. The first major daily






46. __________came up with the basic model of mass communication






47. Stragglers to buying technology






48. _________ was tried for libel against the British in his newspaper ___________






49. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






50. People that will buy news technologies first