Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The theory stating that war - being more visual - will get the most attention and headlines in the news






2. Getting information by word of mouth.






3. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






4. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






5. Recently announced that it would charge for frequent access to website (newspaper)






6. If the media covers terrorist attacks - it leads to more terrorist attacks






7. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






8. A model stating that media has a very direct and universal impact (effect)






9. Does not establish causality. Covers what the majority thinks. All perception






10. Single company owns every aspect of business (i.e. production - distribution - etc)






11. Theory that we primarily use mass media to check what we already believe






12. The Nation's largest metropolitan daily






13. Where old and new media collide--media across multiple platforms






14. Targeting niche audiences--easier to use selection theory






15. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






16. Direct - immediate causes and effects research






17. Investigative journalists that exposed corruption






18. Provide feedback for movies






19. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






20. Scientific research






21. The two (in order) largest newspaper chains (USA Today is owned by one)






22. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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23. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






24. Publisher - THE Editor - other editors - designers - reporters






25. _________ was tried for libel against the British in his newspaper ___________






26. Trying to buy NBC-Universal






27. Peeks in mid 60's






28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






29. Universe. Entirety of what you are studying.






30. Average American spends _________________________ listening to the radio






31. A powerful effects model using the analogy of firing something through society for a direct hit






32. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






33. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






34. A proportion taken to represent the population






35. Name of the guy Hearst send to Cuba






36. Intellectual questioning about culture and its effect--leads to cultural theory






37. Father of Social Science Research






38. A social science on human behavior






39. The TV world is __________________ then the real world






40. Free - alternative weeklies with a local and political orientation






41. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






42. Framework for our government






43. Records what the TV set was currently set on






44. Peeks mid 50's






45. ___________ invented the printing press in __________






46. Receiver's response to message






47. Has the most TV audience






48. Suburban or regional versions of a metropolitan paper






49. Part of a survey. More then just a one word answer needed. No yes or no questions






50. Selection Theory: selective about what you remember