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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If the media covers terrorist attacks - it leads to more terrorist attacks
Early Window
Marshal McLuhan
Audience - visual - economic - political - gatekeepers
Contagion effect
2. Letters to the editor - non-scientific
Audience Generated Feedback
Multi-Step Flow theory
Johannes Gutenberg 1456
Passive Peoplemeter
3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Muckrakers
Uses and Gratification
Joint Operating Agreements (JOAs)
Reinforcement Theory
4. Stragglers to buying technology
Stimulation theory
Disney
Late Majority
Sample
5. Second biggest attention topic in news
Conan O'Brian
Open-Ended questions
Economy
cartoons
6. A model stating that media can effect some people - but not others (not everyone)
Telegraph
Mixed Effects Model
Blogs
Audience Generated Feedback
7. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Benjamin Harris 1690
Catharsis
Cultural Hegemony
8. This cheap newsprint created larger readership
Powerful Effects Model
7 hours a day
Penny Press
Late Majority
9. Targeting niche audiences--easier to use selection theory
Winter
Innovators/Early Adaptors
5%
Narrowcasting
10. The ______ sends the message
News Corp.
Encoder
Wire Services
Viacom/CBS
11. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Jukebox
Two-Step Flow theory
Orson Wells 1938
General Assignment Reporters (GAs)
12. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Jukebox
Early Window
Two-Step Flow theory
Radio usage
13. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Peoplemeter
Innovators/Early Adaptors
Hypercommercialism
Watergate Nixon
14. Died recently - wrote The Catcher in the Rye
Paul Lazarsfield
J.D. Salinger
Catharsis theory
Albert Bandura
15. Around the World in 72 days--stunt journalist
Early Majority
Reinforcement Theory
Agenda Setting
Nellie Bly
16. Where old and new media collide--media across multiple platforms
Convergence
The New York Sun
Innovators/Early Adaptors
Sample
17. The TV world is __________________ then the real world
Contagion effect
Globalization
60% More violent
Payne Fund Studies 1929
18. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Penny Press
Integrated audience reach
Fact about the usage of the media
Economy
19. Average household has a TV set on...
Population
Samuel Morse 1844
News Hole
7 hours a day
20. A social science on human behavior
Audience Generated Feedback
Communication
Muckrakers
Nellie Bly
21. A model stating that effects are limited by individual differences and other factors
Zoned editions
Magic Bullet Theory
General Assignment Reporters (GAs)
Limited Effects Model
22. Name of the guy Hearst send to Cuba
Early Majority
TV
Remington
Laggards
23. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Identification
Close-ended questions
Selective exposure
Hard news
24. One problem with Schramm's model: there is no longer any _______ in the message
Burning Tank Theory
cartoons
Product Placement
Delay
25. Peeks in late teens
Rupert Murdoch
Mainstreaming
Radio usage
Magic Bullet Theory
26. Selection Theory: selective about what you remember
Hard news
Selective Retention
Print media usage
Uses and Gratification
27. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Audimeter
Noise
Media Originated Feedback
Mixed Effects Model
28. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
cartoons
Paul Lazarsfield
Rupert Murdoch
Albert Bandura
29. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
GE/NBC-Universal
Population
Mixed Effects Model
30. This relaxed government restrictions on media ownership
Early Majority
Clear Channel
cartoons
Telecommunications Act of 1996
31. __________came up with the basic model of mass communication
Global village
Early Window
The New York Times
Wilbur Schramm
32. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Secondary research
Encoder
Gatekeepers
Noise
33. Real-life setting - better - but more expensive
Gannett and McClatchy
Zoned editions
Field experiments
Rating
34. 'The medium is the message'
Marshal McLuhan
Thomas Edison 1877
Communication
Technological determinism
35. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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36. The recent e-book battle on the Kindle is between these two...
General Assignment Reporters (GAs)
Amazon and MacMillan Publishing
Survey
Catharsis theory
37. _________ broadcasted War of the Worlds on Halloween _______.
Viacom/CBS
Amazon and MacMillan Publishing
Thomas Edison 1877
Orson Wells 1938
38. Theory that watching mediated violence reduces people's inclination to behave aggressively
Yellow Journalism
Catharsis
Publick Occurences
Paul Lazarsfield
39. Write on specific subject on particular schedule
Samuel Morse 1844
Columnists
Close-ended questions
Media Originated Feedback
40. People that continue to hold out on technologies
Selective Retention
Share Number
Laggards
Columnists
41. Viewing violence causes anti-social behavior among some children
Cultural Hegemony
Stimulation theory
A. C. Nielson Co
Narrowcasting
42. Media makes the world smaller (technology)--called _____________ ____________
Mixed Effects Model
Globalization
Saturation Stage
Global village
43. A model stating that media has a very direct and universal impact (effect)
Lab experiments
The New York Sun
Reinforcement Theory
Powerful Effects Model
44. The first major daily
The New York Sun
Communication
Limited Effects Model
Convergence
45. NBC is believed to have noise for _______ because it is owned by GE
War
Benjamin Harris 1690
Jukebox
Vertical monopoly
46. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Penny Press
Publick Occurences
Encoder
47. Intellectual questioning about culture and its effect--leads to cultural theory
Benjamin Harris 1690
Qualitative research
Convergence
Field experiments
48. ___________ invented the printing press in __________
Wilbur Schramm
small town papers
Johannes Gutenberg 1456
Muckrakers
49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Passive Peoplemeter
Albert Bandura
Agenda-Setting Effect
Share Number
50. _____________ created the New York Sun in __________
cartoons
Wire Services
Clear Channel
Benjamin Day 1833