Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anything that interferes with or alters the message






2. Media makes the world smaller (technology)--called _____________ ____________






3. Average household has a TV set on...






4. The Nation's largest metropolitan daily






5. Theory that we only pick media that we will find gratifying






6. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






7. Age correlates with each medium






8. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






9. Write on specific subject on particular schedule






10. This relaxed government restrictions on media ownership






11. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






12. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






13. The first major daily






14. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






15. ___________ invented the printing press in __________






16. Sole owner of Viacom/CBS






17. Selection Theory: selective about what you remember






18. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






19. Universe. Entirety of what you are studying.






20. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






21. Trying to buy NBC-Universal






22. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






23. Letters to the editor - non-scientific






24. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






25. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






26. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






27. Always greater then the rating number






28. A social science on human behavior






29. One problem with Schramm's model: there is no longer any _______ in the message






30. _____________ invented the telegraph in ____________ ('What hath God wrought')






31. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






32. Name of the guy Hearst send to Cuba






33. This cheap newsprint created larger readership






34. The ______ is the source in which the message passes through (example: book - TV channel)






35. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






36. _________ was tried for libel against the British in his newspaper ___________






37. A program that is more specialized to a specific demographic






38. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






39. Targeting niche audiences--easier to use selection theory






40. Provide feedback for movies






41. Second biggest attention topic in news






42. The ability to effectively and efficiently comprehend and use any form of mediated communication






43. Sensational stories that do not serve the democratic function of journalism






44. Regularly updated online journals that comment on just about everything






45. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






46. Very sensationalistic journalism






47. Set of values and shared beliefs






48. Viewing violence causes anti-social behavior among some children






49. In social cognitive theory - the direct replication of an observed behavior






50. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate