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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






2. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






3. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






4. __________came up with the basic model of mass communication






5. Media makes the world smaller (technology)--called _____________ ____________






6. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






7. Peeks in mid 60's






8. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






9. True frontrunners of our daily newspaper (local news on news sheets






10. Selection Theory: only expose ourselves to those that we will agree with already






11. _____________ invented the telegraph in ____________ ('What hath God wrought')






12. The TV world is __________________ then the real world






13. Peeks in mid 20's






14. The ______ sends the message






15. Personal noise inserted and pushed in journalism






16. Name of the guy Hearst send to Cuba






17. This relaxed government restrictions on media ownership






18. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






19. In social cognitive theory - the direct replication of an observed behavior






20. ___________ invented the printing press in __________






21. This cheap newsprint created larger readership






22. Where old and new media collide--media across multiple platforms






23. These papers are still doing good despite the rapid circulation of newspapers






24. Theory that we only pick media that we will find gratifying






25. Increasing the amount of advertising and mixing commercial and noncommercial media content






26. Awarded every April since 1917 for excellence






27. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






28. ____________ invented the phonograph in _________






29. Provide feedback for movies






30. The recent e-book battle on the Kindle is between these two...






31. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






32. Margin of error in polls






33. Records what the TV set was currently set on






34. Father of Social Science Research






35. Scientific research






36. Trying to buy NBC-Universal






37. Story order emphasis that eventually shapes our world views and values of importance






38. Letters to the editor - non-scientific






39. Famous radio broadcast proving limited effects theories






40. Intellectual questioning about culture and its effect--leads to cultural theory






41. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






42. NBC is believed to have noise for _______ because it is owned by GE






43. _____________ created the New York Sun in __________






44. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






45. _________ was tried for libel against the British in his newspaper ___________






46. Getting information by word of mouth.






47. Recently announced that it would charge for frequent access to website (newspaper)






48. aguerre and Niepce invented _________ in ____________






49. One problem with Schramm's model: there is no longer any _______ in the message






50. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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