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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






2. Margin of error in polls






3. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






4. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






5. Intellectual questioning about culture and its effect--leads to cultural theory






6. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






7. The ______ is the receiver of the message






8. Writes on a particular area of interest (crime - sports - etc)






9. Research that examines larger cultural effects






10. _____________ created the New York Sun in __________






11. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






12. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






13. The percentage of the entire population in that media market






14. Records what the TV set was currently set on






15. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






16. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






17. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






18. When one culture forces or pushes their culture on another






19. ___________ published Publick Occurences in __________






20. People that continue to hold out on technologies






21. Has the fewest TV viewers






22. The TV world is __________________ then the real world






23. Theory that we primarily use mass media to check what we already believe






24. Ownership of media companies by multinational corporations






25. Artificial setting - easier and less expensive - but not as accurate in results






26. If the media covers terrorist attacks - it leads to more terrorist attacks






27. The Nation's largest metropolitan daily






28. Story order emphasis that eventually shapes our world views and values of importance






29. Letters to the editor - non-scientific






30. Peeks in mid 60's






31. Journalists who use things like Twitter to get info out fast - but they are not professional






32. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






33. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






34. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






35. Awarded every April since 1917 for excellence






36. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






37. The ______ is the source in which the message passes through (example: book - TV channel)






38. Set of values and shared beliefs






39. A model stating that media has a very direct and universal impact (effect)






40. A program that is more specialized to a specific demographic






41. The phonograph became the first __________ when Edison put a nickel slot on it






42. Publisher - THE Editor - other editors - designers - reporters






43. This relaxed government restrictions on media ownership






44. The ability to effectively and efficiently comprehend and use any form of mediated communication






45. Original research. Do it yourself






46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






47. Has the most TV audience






48. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






49. Universe. Entirety of what you are studying.






50. This cheap newsprint created larger readership







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