Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






2. If the media covers terrorist attacks - it leads to more terrorist attacks






3. Collection of data that can be characterized and counted in a way. Type of empirical research






4. Real-life setting - better - but more expensive






5. Has the most TV audience






6. Died recently - wrote The Catcher in the Rye






7. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






8. Always greater then the rating number






9. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






10. Write on specific subject on particular schedule






11. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






12. A model stating that effects are limited by individual differences and other factors






13. A model stating that media has a very direct and universal impact (effect)






14. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






15. Regularly updated online journals that comment on just about everything






16. __________came up with the basic model of mass communication






17. Selection Theory: only expose ourselves to those that we will agree with already






18. Entry-level job - don't know what you will write






19. Peeks in late teens






20. Does not establish causality. Covers what the majority thinks. All perception






21. Weekly news packages in theaters






22. Selection Theory: selective about what you remember






23. This relaxed government restrictions on media ownership






24. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






25. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






26. Theory that there are multiple opinion leaders that shaper our viewpoints






27. The percentage of the entire population in that media market






28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






29. Father of Social Science Research






30. True frontrunners of our daily newspaper (local news on news sheets






31. Age correlates with each medium






32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






33. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






34. Theory that we primarily use mass media to check what we already believe






35. Sole owner of News Corp.






36. Average household has a TV set on...






37. Peeks in mid 20's






38. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






39. Name of the guy Hearst send to Cuba






40. Provide feedback for movies






41. Letters to the editor - non-scientific






42. 'The medium is the message'






43. ____________ invented the phonograph in _________






44. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






45. Placing of stories around ads






46. Margin of error in polls






47. People that continue to hold out on technologies






48. Theory that watching mediated violence reduces people's inclination to behave aggressively






49. Selection Theory: selective about what we ACTUALLY listen to






50. Peeks in mid 60's