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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intellectual questioning about culture and its effect--leads to cultural theory
Cultural Hegemony
Qualitative research
Global village
Albert Bandura
2. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Desensitization
Mixed Effects Model
News Hole
3. _________ broadcasted War of the Worlds on Halloween _______.
Powerful Effects Model
Orson Wells 1938
Saturation Stage
Yellow Journalism
4. Free - alternative weeklies with a local and political orientation
Secondary research
Dissident Press
Joint Operating Agreements (JOAs)
Yellow Journalism
5. Media makes the world smaller (technology)--called _____________ ____________
Empirical research
Delay
Global village
Federalist Papers
6. Is more credible seeming then newspapers (2 to 1 ratio)
Cultivation Theory
Jukebox
TV
Population
7. Placing of stories around ads
Two Step Flow
News Hole
Horizontal monopoly
Secondary research
8. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Cable a' la Carte
Limited Effects Model
Cultivation Analysis
9. The two (in order) largest newspaper chains (USA Today is owned by one)
Amazon and MacMillan Publishing
7 hours a day
Yellow Journalism
Gannett and McClatchy
10. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Convergence
Penny Press
Feedback
Time Warner
11. Trying to buy NBC-Universal
Penny Press
Cultural Hegemony
Blogs
Comcast
12. These papers are still doing good despite the rapid circulation of newspapers
Sumner Redstone
small town papers
Muckrakers
Arbitron
13. NBC is believed to have noise for _______ because it is owned by GE
War
Noise
Summer
Product Placement
14. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Viacom/CBS
Payne Fund Studies 1929
60% More violent
15. Framework for our government
Johannes Gutenberg 1456
Federalist Papers
Soft news
The New York Times
16. ___________ published Publick Occurences in __________
Sample
Still photography 1839
Agenda-Setting Effect
Benjamin Harris 1690
17. Stragglers to buying technology
Cable a' la Carte
Late Majority
Bias
60% More violent
18. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Two-Step Flow theory
Technological determinism
Alternative Press
19. Sensational stories that do not serve the democratic function of journalism
Soft news
Hypercommercialism
Benjamin Harris 1690
Imitation
20. Peeks in late teens
60% More violent
Audience - visual - economic - political - gatekeepers
Desensitization
Radio usage
21. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Mixed Effects Model
Albert Bandura
Audience - visual - economic - political - gatekeepers
Disney
22. Theory that there are multiple opinion leaders that shaper our viewpoints
Secondary research
Saturation Stage
Multi-Step Flow theory
Encoder
23. A program that is more specialized to a specific demographic
Noise
Benjamin Day 1833
J.D. Salinger
Narrowcasting
24. Set of values and shared beliefs
Mixed Effects Model
Culture
Gatekeepers
Close-ended questions
25. Journalists who use things like Twitter to get info out fast - but they are not professional
Integrated audience reach
Joint Operating Agreements (JOAs)
Narrowcasting
Citizen Journalists
26. People that continue to hold out on technologies
Laggards
NY Times
Dissident Press
Selective Retention
27. Regularly updated online journals that comment on just about everything
General Assignment Reporters (GAs)
Blogs
Technological determinism
Albert Bandura
28. Anything that interferes with or alters the message
Comcast
Convergence
Samuel Morse 1844
Noise
29. Provide feedback for movies
Benjamin Day 1833
Joint Operating Agreements (JOAs)
Marshal McLuhan
Preview Audiences
30. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Bias
Agenda Setting
Penny Press
Cultivation Analysis
31. Selection Theory: only expose ourselves to those that we will agree with already
Delay
War
Selective exposure
Secondary research
32. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Horizontal monopoly
Pulitzer Prize
Joint Operating Agreements (JOAs)
Convergence
33. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Orson Wells 1938
Citizen Kane 1941
Rating
News Diffusion
34. First American Newspaper
Publick Occurences
Cultivation Analysis
Globalization
Sumner Redstone
35. A social science on human behavior
Audience Generated Feedback
TV watching
Communication
Agenda Setting
36. Margin of error in polls
Benjamin Day 1833
5%
Primary Research
Encoder
37. Original research. Do it yourself
Primary Research
General Assignment Reporters (GAs)
Benjamin Harris 1690
Wilbur Schramm
38. Story order emphasis that eventually shapes our world views and values of importance
Citizen Journalists
Agenda Setting
Peoplemeter
Content Analysis
39. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Field experiments
Panel Study
William Randolph Hearst
Johannes Gutenberg 1456
40. 'The medium is the message'
Blogs
Survey
Marshal McLuhan
Product Placement
41. Collection of data that can be characterized and counted in a way. Type of empirical research
Culture
Content Analysis
Powerful Effects Model
Conan O'Brian
42. When one culture forces or pushes their culture on another
Cultural Hegemony
Audimeter
A. C. Nielson Co
Peoplemeter
43. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Samuel Morse 1844
Orson Wells 1938
Selective exposure
44. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Multi-Step Flow theory
Innovators/Early Adaptors
Cultivation Theory
45. The first major daily
Critical research
Benjamin Day 1833
Disney
The New York Sun
46. Has the most TV audience
Fact about the usage of the media
Conan O'Brian
Winter
A. C. Nielson Co
47. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Viacom/CBS
Empirical research
Desensitization
Watergate Nixon
48. _____________ invented the telegraph in ____________ ('What hath God wrought')
Columnists
Print media usage
Catharsis
Samuel Morse 1844
49. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Selective Perception
Nellie Bly
Mixed Effects Model
50. Artificial setting - easier and less expensive - but not as accurate in results
Oligopoly
Lab experiments
Open-Ended questions
Culture