Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _________ broadcasted War of the Worlds on Halloween _______.






2. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






3. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






4. Around the World in 72 days--stunt journalist






5. A powerful effects model using the analogy of firing something through society for a direct hit






6. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






7. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






8. Average household has a TV set on...






9. Has the most TV audience






10. Peeks mid 50's






11. A program that is more specialized to a specific demographic






12. Story order emphasis that eventually shapes our world views and values of importance






13. In social cognitive theory - the direct replication of an observed behavior






14. ___________ published Publick Occurences in __________






15. Writes on a particular area of interest (crime - sports - etc)






16. Regularly updated online journals that comment on just about everything






17. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


18. Does not establish causality. Covers what the majority thinks. All perception






19. Trying to buy NBC-Universal






20. Has the fewest TV viewers






21. Always greater then the rating number






22. People that will buy news technologies first






23. Weekly news packages in theaters






24. NBC is believed to have noise for _______ because it is owned by GE






25. When one culture forces or pushes their culture on another






26. Peeks in mid 20's






27. Real-life setting - better - but more expensive






28. True frontrunners of our daily newspaper (local news on news sheets






29. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






30. _________ was tried for libel against the British in his newspaper ___________






31. Name of the guy Hearst send to Cuba






32. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






33. Free - alternative weeklies with a local and political orientation






34. Selection Theory: only expose ourselves to those that we will agree with already






35. Died recently - wrote The Catcher in the Rye






36. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






37. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


38. This relaxed government restrictions on media ownership






39. This invention - used in war - helped to construct the 'inverted pyramid' structure






40. The recent e-book battle on the Kindle is between these two...






41. Margin of error in polls






42. Owning several types of related businesses across the board






43. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






44. Receiver's response to message






45. Investigative journalists that exposed corruption






46. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






47. Ownership of media companies by multinational corporations






48. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






49. This cheap newsprint created larger readership






50. If the media covers terrorist attacks - it leads to more terrorist attacks







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests