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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Rating
Gannett and McClatchy
Gatekeepers
Wire Services
2. Average household has a TV set on...
Product Placement
Disney
7 hours a day
Administrative research
3. Increasing the amount of advertising and mixing commercial and noncommercial media content
Lab experiments
Hypercommercialism
Orson Wells 1938
Pulitzer Prize
4. Trying to buy NBC-Universal
Comcast
Agenda-Setting Effect
War
Noise
5. Selection Theory: selective about what you remember
Cable a' la Carte
Selective Retention
Soft news
General Assignment Reporters (GAs)
6. The first major daily
Newspaper Hierarchy
Share Number
Johannes Gutenberg 1456
The New York Sun
7. Sole owner of Viacom/CBS
Powerful Effects Model
Dissident Press
Wire Services
Sumner Redstone
8. Story order emphasis that eventually shapes our world views and values of importance
Encoder
Agenda Setting
Integrated audience reach
Passive Peoplemeter
9. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Pulitzer Prize
Integrated audience reach
A. C. Nielson Co
Magic Bullet Theory
10. Always greater then the rating number
Critical research
Share Number
Conan O'Brian
Horizontal monopoly
11. Peeks mid 50's
Early Majority
Print media usage
War
Vertical monopoly
12. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Economy
Winter
Joint Operating Agreements (JOAs)
Content Analysis
13. The Nation's largest metropolitan daily
Stimulation theory
Imitation
The New York Times
Qualitative research
14. The phonograph became the first __________ when Edison put a nickel slot on it
Diurnals
Identification
Jukebox
Albert Bandura
15. Peeks in mid 60's
Alexander Graham Bell 1876
Cultural Hegemony
Albert Bandura
TV watching
16. Collection of data that can be characterized and counted in a way. Type of empirical research
Administrative research
Content Analysis
Field experiments
Reinforcement Theory
17. Peeks in mid 20's
Movie usage
Gatekeepers
Open-Ended questions
Media Originated Feedback
18. NBC is believed to have noise for _______ because it is owned by GE
TV watching
Beat Reporters
Gatekeepers
War
19. Awarded every April since 1917 for excellence
Johannes Gutenberg 1456
Primary Research
Selective Perception
Pulitzer Prize
20. Theory that we only pick media that we will find gratifying
Uses and Gratification
Identification
Thomas Edison 1877
Samuel Morse 1844
21. Theory that we primarily use mass media to check what we already believe
TV
Muckrakers
Reinforcement Theory
Limited Effects Model
22. Targeting niche audiences--easier to use selection theory
Media literacy
Pulitzer Prize
Benjamin Harris 1690
Narrowcasting
23. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Imitation
Culture
Innovators/Early Adaptors
24. Theory that watching mediated violence reduces people's inclination to behave aggressively
Decoder
Catharsis
Selective exposure
Imitation
25. These papers are still doing good despite the rapid circulation of newspapers
TV
7 hours a day
NY Times
small town papers
26. Entry-level job - don't know what you will write
Empirical research
General Assignment Reporters (GAs)
J.D. Salinger
Vertical monopoly
27. People that continue to hold out on technologies
Laggards
Amazon and MacMillan Publishing
Qualitative research
60% More violent
28. Ownership of media companies by multinational corporations
Columnists
Samuel Morse 1844
Globalization
Vertical monopoly
29. Where old and new media collide--media across multiple platforms
Convergence
Burning Tank Theory
Catharsis theory
Newsreel
30. The recent e-book battle on the Kindle is between these two...
News Corp.
Decoder
Passive Peoplemeter
Amazon and MacMillan Publishing
31. Sensational stories that do not serve the democratic function of journalism
Joint Operating Agreements (JOAs)
Soft news
Limited Effects Model
General Assignment Reporters (GAs)
32. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Convergence
Desensitization
Dissonance Theory
Interpreter
33. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Close-ended questions
Two Step Flow
News Corp.
34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
John Peter Zenger New York Weekly
TV
Passive Peoplemeter
Print media usage
35. Around the World in 72 days--stunt journalist
Magic Bullet Theory
Population
Nellie Bly
Johannes Gutenberg 1456
36. Anything that interferes with or alters the message
Marshal McLuhan
Uses and Gratification
Noise
TV
37. 'The medium is the message'
Catharsis theory
Conan O'Brian
Benjamin Day 1833
Marshal McLuhan
38. Single company owns every aspect of business (i.e. production - distribution - etc)
Wire Services
Cultural Hegemony
News Hole
Vertical monopoly
39. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Nellie Bly
60% More violent
Telegraph
40. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Critical research
Radio usage
Mixed Effects Model
Disney
41. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Early Window
Empirical research
Panel Study
A. C. Nielson Co
42. Letters to the editor - non-scientific
Lab experiments
Mixed Effects Model
small town papers
Audience Generated Feedback
43. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Lab experiments
Open-Ended questions
Marshal McLuhan
Share
44. Owning several types of related businesses across the board
Horizontal monopoly
Lab experiments
Time Warner
Global village
45. In social cognitive theory - the direct replication of an observed behavior
Imitation
Empirical research
War
Gannett and McClatchy
46. Famous radio broadcast proving limited effects theories
War of the Worlds
General Assignment Reporters (GAs)
Saturation Stage
Share
47. This relaxed government restrictions on media ownership
Selective exposure
Telecommunications Act of 1996
Culture
Pulitzer Prize
48. aguerre and Niepce invented _________ in ____________
Still photography 1839
William Randolph Hearst
Catharsis theory
Selective Retention
49. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Telecommunications Act of 1996
Catharsis
Media literacy
50. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Viacom/CBS
War of the Worlds
Preview Audiences
Identification