Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One problem with Schramm's model: there is no longer any _______ in the message






2. Intellectual questioning about culture and its effect--leads to cultural theory






3. Media makes the world smaller (technology)--called _____________ ____________






4. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






5. Theory that we only pick media that we will find gratifying






6. These papers are still doing good despite the rapid circulation of newspapers






7. Direct - immediate causes and effects research






8. The first major daily






9. ____________ invented the phonograph in _________






10. Where old and new media collide--media across multiple platforms






11. First American Newspaper






12. Personal noise inserted and pushed in journalism






13. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






14. Real-life setting - better - but more expensive






15. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






16. Weekly news packages in theaters






17. Does not establish causality. Covers what the majority thinks. All perception






18. Increasing the amount of advertising and mixing commercial and noncommercial media content






19. Has the most TV audience






20. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






21. The Nation's largest metropolitan daily






22. A concentration of media industries into an ever smaller number of companies






23. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






24. The percentage of the entire population in that media market






25. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






26. aguerre and Niepce invented _________ in ____________






27. Free - alternative weeklies with a local and political orientation






28. Framework for our government






29. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






30. Margin of error in polls






31. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






32. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






33. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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34. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






35. When one culture forces or pushes their culture on another






36. Single company owns every aspect of business (i.e. production - distribution - etc)






37. The opinion stage to observable research






38. Peeks in late teens






39. Selection Theory: selective about what you remember






40. Very sensationalistic journalism






41. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






42. Selection Theory: selective about what we ACTUALLY listen to






43. Universe. Entirety of what you are studying.






44. _________ broadcasted War of the Worlds on Halloween _______.






45. Average American spends _________________________ listening to the radio






46. True frontrunners of our daily newspaper (local news on news sheets






47. The TV world is __________________ then the real world






48. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






49. Research has already been done for you - you just collect it and put it into your paper






50. Getting information by word of mouth.