Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






2. This cheap newsprint created larger readership






3. First American Newspaper






4. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






5. Research has already been done for you - you just collect it and put it into your paper






6. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






7. Stragglers to buying technology






8. Original research. Do it yourself






9. _________ broadcasted War of the Worlds on Halloween _______.






10. Theory that we primarily use mass media to check what we already believe






11. A powerful effects model using the analogy of firing something through society for a direct hit






12. The ability to effectively and efficiently comprehend and use any form of mediated communication






13. Set of values and shared beliefs






14. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






15. Owning several types of related businesses across the board






16. Personal noise inserted and pushed in journalism






17. The ______ is the source in which the message passes through (example: book - TV channel)






18. Television's ability to move people toward a common understanding of how things are






19. The biggest owner of radio stations (Dixie Chick controversy)






20. Suburban or regional versions of a metropolitan paper






21. Single company owns every aspect of business (i.e. production - distribution - etc)






22. Intellectual questioning about culture and its effect--leads to cultural theory






23. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






24. Died recently - wrote The Catcher in the Rye






25. Viewing violence causes anti-social behavior among some children






26. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






27. Does not establish causality. Covers what the majority thinks. All perception






28. Anything that interferes with or alters the message






29. Peeks in late teens






30. A social science on human behavior






31. Trying to buy NBC-Universal






32. The phonograph became the first __________ when Edison put a nickel slot on it






33. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






34. Peeks mid 50's






35. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






36. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






37. Real-life setting - better - but more expensive






38. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






39. Investigative journalists that exposed corruption






40. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






41. Has the fewest TV viewers






42. Publisher - THE Editor - other editors - designers - reporters






43. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






44. Media makes the world smaller (technology)--called _____________ ____________






45. Sole owner of News Corp.






46. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






47. Technology changes how we live






48. Theory that we only pick media that we will find gratifying






49. Placing of stories around ads






50. _____________ created the New York Sun in __________