Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Letters to the editor - non-scientific






2. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






3. Targeting niche audiences--easier to use selection theory






4. Media makes the world smaller (technology)--called _____________ ____________






5. The ______ is the source in which the message passes through (example: book - TV channel)






6. A model stating that effects are limited by individual differences and other factors






7. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






8. One problem with Schramm's model: there is no longer any _______ in the message






9. Margin of error in polls






10. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






11. This cheap newsprint created larger readership






12. Peeks mid 50's






13. Journalists who use things like Twitter to get info out fast - but they are not professional






14. Television's ability to move people toward a common understanding of how things are






15. Ownership of media companies by multinational corporations






16. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






17. Writes on a particular area of interest (crime - sports - etc)






18. _____________ invented the telegraph in ____________ ('What hath God wrought')






19. Part of a survey. More then just a one word answer needed. No yes or no questions






20. Real-life setting - better - but more expensive






21. ___________ published Publick Occurences in __________






22. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






23. Name of the guy Hearst send to Cuba






24. Research that examines larger cultural effects






25. Always greater then the rating number






26. Recently announced that it would charge for frequent access to website (newspaper)






27. Sole owner of News Corp.






28. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






29. _________ broadcasted War of the Worlds on Halloween _______.






30. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






31. Theory that there are multiple opinion leaders that shaper our viewpoints






32. Weekly news packages in theaters






33. Story order emphasis that eventually shapes our world views and values of importance






34. The recent e-book battle on the Kindle is between these two...






35. Research has already been done for you - you just collect it and put it into your paper






36. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






37. aguerre and Niepce invented _________ in ____________






38. Average household has a TV set on...






39. Awarded every April since 1917 for excellence






40. Framework for our government






41. Famous radio broadcast proving limited effects theories






42. The ______ sends the message






43. Suburban or regional versions of a metropolitan paper






44. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






45. A proportion taken to represent the population






46. The two (in order) largest newspaper chains (USA Today is owned by one)






47. Father of Social Science Research






48. ____________ invented the phonograph in _________






49. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






50. ___________ invented the printing press in __________