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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technology changes how we live
Samuel Morse 1844
News Corp.
Technological determinism
Bias
2. Around the World in 72 days--stunt journalist
Field experiments
Clear Channel
Nellie Bly
Alexander Graham Bell 1876
3. Framework for our government
Selective Perception
Audience Generated Feedback
Federalist Papers
Interpreter
4. People that will buy news technologies first
Joint Operating Agreements (JOAs)
Stimulation theory
Innovators/Early Adaptors
John Peter Zenger New York Weekly
5. Viewing violence causes anti-social behavior among some children
Stimulation theory
Audimeter
News Diffusion
Contagion effect
6. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Narrowcasting
Experiment
War
Selective exposure
7. Free - alternative weeklies with a local and political orientation
Thomas Edison 1877
Disney
Dissident Press
Beat Reporters
8. Real-life setting - better - but more expensive
Still photography 1839
News Corp.
John Peter Zenger New York Weekly
Field experiments
9. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Cultivation Theory
Arbitron
Muckrakers
10. _____________ invented the telegraph in ____________ ('What hath God wrought')
Watergate Nixon
Preview Audiences
Joseph Pulitzer
Samuel Morse 1844
11. Father of Social Science Research
Globalization
Soft news
Paul Lazarsfield
Marshal McLuhan
12. A concentration of media industries into an ever smaller number of companies
Oligopoly
Panel Study
Telecommunications Act of 1996
Selective Retention
13. The first major daily
Decoder
Conan O'Brian
Product Placement
The New York Sun
14. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Disney
Pulitzer Prize
Citizen Kane 1941
Close-ended questions
15. First American Newspaper
Johannes Gutenberg 1456
Preview Audiences
Multi-Step Flow theory
Publick Occurences
16. ___________ published Publick Occurences in __________
Encoder
Primary Research
Benjamin Harris 1690
Newsreel
17. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Early Window
Noise
Disney
Newspaper Hierarchy
18. __________came up with the basic model of mass communication
Viacom/CBS
Wilbur Schramm
John Peter Zenger New York Weekly
Albert Bandura
19. Age correlates with each medium
Samuel Morse 1844
Fact about the usage of the media
Field experiments
Media literacy
20. Peeks mid 50's
Close-ended questions
Print media usage
Clear Channel
Peoplemeter
21. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Decoder
Albert Bandura
Wire Services
Close-ended questions
22. Theory that we primarily use mass media to check what we already believe
Penny Press
Reinforcement Theory
The New York Sun
Dissonance Theory
23. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
General Assignment Reporters (GAs)
Cable a' la Carte
News Diffusion
Sample
24. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Muckrakers
Wire Services
Delay
Publick Occurences
25. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Stimulation theory
NY Times
Arbitron
Beat Reporters
26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
John Peter Zenger New York Weekly
Telecommunications Act of 1996
Time Warner
Horizontal monopoly
27. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Pulitzer Prize
Desensitization
Soft news
NY Times
28. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
3 hours a day
Rating
News Hole
29. Original research. Do it yourself
Penny Press
Delay
Primary Research
The New York Sun
30. This host demonstrated cultural imperialism in campaigning for the Finland President
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31. Trying to buy NBC-Universal
Cable a' la Carte
Comcast
Magic Bullet Theory
Mixed Effects Model
32. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Magic Bullet Theory
Amazon and MacMillan Publishing
Globalization
News Corp.
33. The Nation's largest metropolitan daily
Integrated audience reach
Culture
Critical research
The New York Times
34. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Saturation Stage
Rating
Blogs
35. Artificial setting - easier and less expensive - but not as accurate in results
Catharsis theory
Paul Lazarsfield
Innovators/Early Adaptors
Lab experiments
36. Letters to the editor - non-scientific
Narrowcasting
News Hole
Audience Generated Feedback
Late Majority
37. The theory stating that war - being more visual - will get the most attention and headlines in the news
Disney
Burning Tank Theory
60% More violent
Reinforcement Theory
38. _________ broadcasted War of the Worlds on Halloween _______.
Sample
John Peter Zenger New York Weekly
Orson Wells 1938
Narrowcasting
39. Owning several types of related businesses across the board
Horizontal monopoly
Share Number
Cultivation Theory
Clear Channel
40. Selection Theory: only expose ourselves to those that we will agree with already
Nellie Bly
Newsreel
Selective exposure
Experiment
41. The opinion stage to observable research
Samuel Morse 1844
7 hours a day
Empirical research
Magic Bullet Theory
42. Name of the guy Hearst send to Cuba
Remington
Time Warner
Saturation Stage
TV
43. _________ was tried for libel against the British in his newspaper ___________
Benjamin Harris 1690
Global village
John Peter Zenger New York Weekly
News Hole
44. The two (in order) largest newspaper chains (USA Today is owned by one)
Blogs
Gannett and McClatchy
Conan O'Brian
Cultural Hegemony
45. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
Global village
Benjamin Day 1833
Innovators/Early Adaptors
46. Single company owns every aspect of business (i.e. production - distribution - etc)
Culture
Reinforcement Theory
Survey
Vertical monopoly
47. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Payne Fund Studies 1929
Citizen Journalists
Joseph Pulitzer
Uses and Gratification
48. Placing of stories around ads
News Hole
Arbitron
Amazon and MacMillan Publishing
Hypercommercialism
49. This cheap newsprint created larger readership
Share
Media literacy
Penny Press
Fact about the usage of the media
50. Suburban or regional versions of a metropolitan paper
Zoned editions
TV
Administrative research
Publick Occurences