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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: only expose ourselves to those that we will agree with already
Dissident Press
Selective exposure
Payne Fund Studies 1929
Nellie Bly
2. The theory stating that war - being more visual - will get the most attention and headlines in the news
Decoder
Share
Burning Tank Theory
small town papers
3. A concentration of media industries into an ever smaller number of companies
Narrowcasting
Oligopoly
Conan O'Brian
Content Analysis
4. Personal noise inserted and pushed in journalism
Encoder
Bias
Alternative Press
Newsreel
5. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Movie usage
Selective exposure
Delay
6. Peeks in mid 20's
Vertical monopoly
Movie usage
J.D. Salinger
Encoder
7. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Two Step Flow
War
Agenda-Setting Effect
Radio usage
8. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Saturation Stage
Newsreel
Rupert Murdoch
Albert Bandura
9. Has the most TV audience
Survey
Convergence
Imitation
Winter
10. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Laggards
small town papers
Clear Channel
11. Anything that interferes with or alters the message
Audience - visual - economic - political - gatekeepers
Joseph Pulitzer
Noise
John Peter Zenger New York Weekly
12. Average household has a TV set on...
7 hours a day
Benjamin Day 1833
Globalization
Share Number
13. Sole owner of Viacom/CBS
Soft news
TV
Sumner Redstone
Remington
14. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Horizontal monopoly
Primary Research
GE/NBC-Universal
15. Has the fewest TV viewers
NY Times
Beat Reporters
Summer
Diurnals
16. Very sensationalistic journalism
Yellow Journalism
Sample
Content Analysis
General Assignment Reporters (GAs)
17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
John Peter Zenger New York Weekly
Convergence
Imitation
18. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Audimeter
Wire Services
Interpreter
Dissident Press
19. _____________ invented the telegraph in ____________ ('What hath God wrought')
Mainstreaming
Pulitzer Prize
Samuel Morse 1844
Radio usage
20. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Disney
Empirical research
Alternative Press
Narrowcasting
21. Average American spends _________________________ listening to the radio
Media literacy
Laggards
Joint Operating Agreements (JOAs)
3 hours a day
22. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Integrated audience reach
Share
Jukebox
Two-Step Flow theory
23. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Rating
The New York Times
Media Originated Feedback
24. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Audimeter
Narrowcasting
Cultivation Theory
Viacom/CBS
25. Letters to the editor - non-scientific
cartoons
Oligopoly
Alternative Press
Audience Generated Feedback
26. Getting information by word of mouth.
Two Step Flow
Globalization
Share
The New York Sun
27. Recently announced that it would charge for frequent access to website (newspaper)
Cultivation Theory
NY Times
News Diffusion
Convergence
28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
NY Times
Share Number
TV watching
Joseph Pulitzer
29. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Interpreter
Passive Peoplemeter
GE/NBC-Universal
Citizen Journalists
30. Famous radio broadcast proving limited effects theories
Secondary research
Burning Tank Theory
Watergate Nixon
War of the Worlds
31. A model stating that media has a very direct and universal impact (effect)
The New York Times
Rating
Albert Bandura
Powerful Effects Model
32. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Alternative Press
Telegraph
Audimeter
Early Majority
33. Entry-level job - don't know what you will write
Early Majority
Soft news
General Assignment Reporters (GAs)
Telegraph
34. A powerful effects model using the analogy of firing something through society for a direct hit
Summer
Magic Bullet Theory
Audimeter
small town papers
35. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Vertical monopoly
Narrowcasting
60% More violent
36. Always greater then the rating number
Clear Channel
Contagion effect
Share Number
Dissonance Theory
37. Viewing violence causes anti-social behavior among some children
Selective exposure
Early Majority
Citizen Journalists
Stimulation theory
38. In social cognitive theory - the direct replication of an observed behavior
Empirical research
Payne Fund Studies 1929
Imitation
Globalization
39. Is more credible seeming then newspapers (2 to 1 ratio)
John Peter Zenger New York Weekly
TV
J.D. Salinger
Cable a' la Carte
40. Name of the guy Hearst send to Cuba
Hypercommercialism
Remington
Dissonance Theory
Radio usage
41. ___________ published Publick Occurences in __________
Lab experiments
Benjamin Harris 1690
War
TV watching
42. Television's ability to move people toward a common understanding of how things are
Administrative research
Mainstreaming
Payne Fund Studies 1929
Interpreter
43. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Movie usage
Time Warner
Arbitron
Marshal McLuhan
44. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Rupert Murdoch
Early Majority
Uses and Gratification
Peoplemeter
45. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Late Majority
Federalist Papers
Empirical research
Panel Study
46. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Thomas Edison 1877
Convergence
Cultivation Analysis
Multi-Step Flow theory
47. _________ was tried for libel against the British in his newspaper ___________
Wire Services
Fact about the usage of the media
John Peter Zenger New York Weekly
Rating
48. A social science on human behavior
Communication
Radio usage
Bias
Selective Perception
49. True frontrunners of our daily newspaper (local news on news sheets
Global village
Citizen Journalists
Interpreter
Diurnals
50. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Critical research
Rating
cartoons