Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ invented the telegraph in ____________ ('What hath God wrought')






2. ____________ invented the phonograph in _________






3. Placing of stories around ads






4. Scientific research






5. First American Newspaper






6. Entry-level job - don't know what you will write






7. Direct - immediate causes and effects research






8. Weekly news packages in theaters






9. Father of Social Science Research






10. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






11. Theory that we primarily use mass media to check what we already believe






12. Died recently - wrote The Catcher in the Rye






13. One problem with Schramm's model: there is no longer any _______ in the message






14. When one culture forces or pushes their culture on another






15. Where old and new media collide--media across multiple platforms






16. The opinion stage to observable research






17. Viewing violence causes anti-social behavior among some children






18. If the media covers terrorist attacks - it leads to more terrorist attacks






19. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






20. People that continue to hold out on technologies






21. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






22. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






23. The ability to effectively and efficiently comprehend and use any form of mediated communication






24. A concentration of media industries into an ever smaller number of companies






25. Story order emphasis that eventually shapes our world views and values of importance






26. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






27. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






28. Receiver's response to message






29. This relaxed government restrictions on media ownership






30. _________ broadcasted War of the Worlds on Halloween _______.






31. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






32. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






33. Original research. Do it yourself






34. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






35. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






36. Framework for our government






37. Suburban or regional versions of a metropolitan paper






38. Research that examines larger cultural effects






39. The two (in order) largest newspaper chains (USA Today is owned by one)






40. Research has already been done for you - you just collect it and put it into your paper






41. Artificial setting - easier and less expensive - but not as accurate in results






42. The first major daily






43. Owning several types of related businesses across the board






44. Ownership of media companies by multinational corporations






45. The biggest owner of radio stations (Dixie Chick controversy)






46. Provide feedback for movies






47. These papers are still doing good despite the rapid circulation of newspapers






48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






49. Stragglers to buying technology






50. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field