SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.
Powerful Effects Model
Magic Bullet Theory
Rupert Murdoch
News Corp.
2. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Panel Study
Disney
Thomas Edison 1877
Hard news
3. _____________ invented the telegraph in ____________ ('What hath God wrought')
Population
Samuel Morse 1844
Rupert Murdoch
Passive Peoplemeter
4. _________ was tried for libel against the British in his newspaper ___________
Secondary research
Pulitzer Prize
Columnists
John Peter Zenger New York Weekly
5. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Lab experiments
Vertical monopoly
TV
6. Technology changes how we live
Powerful Effects Model
Technological determinism
Media literacy
Interpreter
7. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Jukebox
Qualitative research
Agenda Setting
8. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
General Assignment Reporters (GAs)
Cultivation Analysis
Paul Lazarsfield
Preview Audiences
9. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Uses and Gratification
Viacom/CBS
Watergate Nixon
Lab experiments
10. Television's ability to move people toward a common understanding of how things are
Qualitative research
Mainstreaming
Content Analysis
Orson Wells 1938
11. Theory that we only pick media that we will find gratifying
Uses and Gratification
Alexander Graham Bell 1876
Selective Retention
Marshal McLuhan
12. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Horizontal monopoly
General Assignment Reporters (GAs)
Winter
13. Selection Theory: only expose ourselves to those that we will agree with already
Soft news
News Corp.
Innovators/Early Adaptors
Selective exposure
14. Ownership of media companies by multinational corporations
Critical research
William Randolph Hearst
Selective exposure
Globalization
15. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Alternative Press
Limited Effects Model
Close-ended questions
small town papers
16. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
17. Peeks mid 50's
Nellie Bly
Field experiments
Print media usage
Columnists
18. The percentage of the entire population in that media market
Thomas Edison 1877
Cable a' la Carte
Rating
Hard news
19. Always greater then the rating number
Early Window
Share Number
60% More violent
Audimeter
20. Original research. Do it yourself
Encoder
Bias
Laggards
Primary Research
21. First American Newspaper
Penny Press
Orson Wells 1938
Catharsis theory
Publick Occurences
22. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Telecommunications Act of 1996
Dissonance Theory
Oligopoly
23. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Passive Peoplemeter
Columnists
Selective Perception
24. People that will buy news technologies first
Innovators/Early Adaptors
Cultural Hegemony
The New York Sun
Economy
25. The ______ is the receiver of the message
Arbitron
Decoder
Movie usage
Muckrakers
26. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Convergence
Dissonance Theory
Early Window
Mixed Effects Model
27. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Newspaper Hierarchy
Magic Bullet Theory
Arbitron
Citizen Journalists
28. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Sample
J.D. Salinger
John Peter Zenger New York Weekly
William Randolph Hearst
29. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Zoned editions
Comcast
60% More violent
News Corp.
30. A program that is more specialized to a specific demographic
Clear Channel
Movie usage
Narrowcasting
Audimeter
31. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Empirical research
Cultural Hegemony
Samuel Morse 1844
32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Zoned editions
Winter
Reinforcement Theory
33. Increasing the amount of advertising and mixing commercial and noncommercial media content
Decoder
Hypercommercialism
Sample
General Assignment Reporters (GAs)
34. Collection of data that can be characterized and counted in a way. Type of empirical research
Joint Operating Agreements (JOAs)
Movie usage
Bias
Content Analysis
35. Universe. Entirety of what you are studying.
Narrowcasting
Diurnals
7 hours a day
Population
36. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Disney
Selective exposure
Open-Ended questions
37. Provide feedback for movies
Saturation Stage
A. C. Nielson Co
Panel Study
Preview Audiences
38. Write on specific subject on particular schedule
Audience - visual - economic - political - gatekeepers
Columnists
Viacom/CBS
5%
39. The ability to effectively and efficiently comprehend and use any form of mediated communication
cartoons
Zoned editions
Media literacy
Reinforcement Theory
40. The ______ sends the message
small town papers
Encoder
Noise
Two-Step Flow theory
41. A proportion taken to represent the population
The New York Times
Share
Burning Tank Theory
Sample
42. Records what the TV set was currently set on
Audimeter
Lab experiments
Albert Bandura
Time Warner
43. Average household has a TV set on...
7 hours a day
Survey
Nellie Bly
Dissident Press
44. Suburban or regional versions of a metropolitan paper
Administrative research
Zoned editions
Telegraph
Product Placement
45. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
46. Peeks in mid 20's
Movie usage
A. C. Nielson Co
Hard news
Fact about the usage of the media
47. Single company owns every aspect of business (i.e. production - distribution - etc)
Cultivation Theory
Yellow Journalism
Feedback
Vertical monopoly
48. Margin of error in polls
Panel Study
The New York Times
5%
Qualitative research
49. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Dissonance Theory
Audience - visual - economic - political - gatekeepers
Noise
GE/NBC-Universal
50. The first major daily
Beat Reporters
The New York Sun
News Hole
TV