Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Regularly updated online journals that comment on just about everything






2. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






3. Increasing the amount of advertising and mixing commercial and noncommercial media content






4. This host demonstrated cultural imperialism in campaigning for the Finland President

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5. Single company owns every aspect of business (i.e. production - distribution - etc)






6. Name of the guy Hearst send to Cuba






7. Scientific research






8. Placing of stories around ads






9. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






10. The opinion stage to observable research






11. Journalists who use things like Twitter to get info out fast - but they are not professional






12. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






13. The two (in order) largest newspaper chains (USA Today is owned by one)






14. In social cognitive theory - the direct replication of an observed behavior






15. Original research. Do it yourself






16. People that will buy news technologies first






17. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






18. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






19. __________came up with the basic model of mass communication






20. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






21. Theory stating that media defines the world for us (over-arching theory)






22. The phonograph became the first __________ when Edison put a nickel slot on it






23. ____________ invented the phonograph in _________






24. Universe. Entirety of what you are studying.






25. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






26. First American Newspaper






27. Theory that watching mediated violence reduces people's inclination to behave aggressively






28. Weekly news packages in theaters






29. Selection Theory: selective about what you remember






30. Write on specific subject on particular schedule






31. This relaxed government restrictions on media ownership






32. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






33. Television's ability to move people toward a common understanding of how things are






34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






35. Artificial setting - easier and less expensive - but not as accurate in results






36. These papers are still doing good despite the rapid circulation of newspapers






37. Where old and new media collide--media across multiple platforms






38. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






39. The theory stating that war - being more visual - will get the most attention and headlines in the news






40. Died recently - wrote The Catcher in the Rye






41. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






42. Does not establish causality. Covers what the majority thinks. All perception






43. Always greater then the rating number






44. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






45. Viewing violence causes anti-social behavior among some children






46. The first major daily






47. Targeting niche audiences--easier to use selection theory






48. One problem with Schramm's model: there is no longer any _______ in the message






49. 'The medium is the message'






50. A powerful effects model using the analogy of firing something through society for a direct hit