Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of a metropolitan paper






2. When one culture forces or pushes their culture on another






3. The biggest owner of radio stations (Dixie Chick controversy)






4. Research has already been done for you - you just collect it and put it into your paper






5. If the media covers terrorist attacks - it leads to more terrorist attacks






6. Viewing violence causes anti-social behavior among some children






7. Entry-level job - don't know what you will write






8. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






9. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






10. Television's ability to move people toward a common understanding of how things are






11. Peeks mid 50's






12. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






13. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






14. Age correlates with each medium






15. Direct - immediate causes and effects research






16. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






17. A powerful effects model using the analogy of firing something through society for a direct hit






18. A proportion taken to represent the population






19. The TV world is __________________ then the real world






20. Letters to the editor - non-scientific






21. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






22. These papers are still doing good despite the rapid circulation of newspapers






23. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






24. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






25. The ______ is the source in which the message passes through (example: book - TV channel)






26. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






27. Awarded every April since 1917 for excellence






28. Framework for our government






29. Ownership of media companies by multinational corporations






30. Technology changes how we live






31. The two (in order) largest newspaper chains (USA Today is owned by one)






32. A concentration of media industries into an ever smaller number of companies






33. Is more credible seeming then newspapers (2 to 1 ratio)






34. Journalists who use things like Twitter to get info out fast - but they are not professional






35. Average American spends _________________________ listening to the radio






36. Margin of error in polls






37. Part of a survey. More then just a one word answer needed. No yes or no questions






38. True frontrunners of our daily newspaper (local news on news sheets






39. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






40. Theory that we primarily use mass media to check what we already believe






41. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






42. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






43. Publisher - THE Editor - other editors - designers - reporters






44. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






45. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






46. Increasing the amount of advertising and mixing commercial and noncommercial media content






47. The phonograph became the first __________ when Edison put a nickel slot on it






48. Always greater then the rating number






49. Selection Theory: only expose ourselves to those that we will agree with already






50. First American Newspaper