Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to effectively and efficiently comprehend and use any form of mediated communication






2. Theory that we primarily use mass media to check what we already believe






3. Collection of data that can be characterized and counted in a way. Type of empirical research






4. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






5. Stragglers to buying technology






6. Second biggest attention topic in news






7. A social science on human behavior






8. Average household has a TV set on...






9. Letters to the editor - non-scientific






10. Weekly news packages in theaters






11. Research has already been done for you - you just collect it and put it into your paper






12. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






13. People that continue to hold out on technologies






14. A model stating that media has a very direct and universal impact (effect)






15. Peeks in mid 60's






16. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






17. Universe. Entirety of what you are studying.






18. Recently announced that it would charge for frequent access to website (newspaper)






19. Is more credible seeming then newspapers (2 to 1 ratio)






20. Write on specific subject on particular schedule






21. A powerful effects model using the analogy of firing something through society for a direct hit






22. The ______ is the source in which the message passes through (example: book - TV channel)






23. Television's ability to move people toward a common understanding of how things are






24. Increasing the amount of advertising and mixing commercial and noncommercial media content






25. The phonograph became the first __________ when Edison put a nickel slot on it






26. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






27. In social cognitive theory - the direct replication of an observed behavior






28. Scientific research






29. Technology changes how we live






30. Selection Theory: selective about what we ACTUALLY listen to






31. Regularly updated online journals that comment on just about everything






32. Free - alternative weeklies with a local and political orientation






33. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






34. Entry-level job - don't know what you will write






35. ___________ invented the printing press in __________






36. Sensational stories that do not serve the democratic function of journalism






37. This host demonstrated cultural imperialism in campaigning for the Finland President

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38. Theory that we only pick media that we will find gratifying






39. The TV world is __________________ then the real world






40. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






41. Framework for our government






42. Trying to buy NBC-Universal






43. Suburban or regional versions of a metropolitan paper






44. This cheap newsprint created larger readership






45. Writes on a particular area of interest (crime - sports - etc)






46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






47. Owning several types of related businesses across the board






48. Ownership of media companies by multinational corporations






49. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






50. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






Can you answer 50 questions in 15 minutes?



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