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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of Viacom/CBS
Feedback
Empirical research
Sumner Redstone
Conan O'Brian
2. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Narrowcasting
Benjamin Day 1833
Joint Operating Agreements (JOAs)
Two-Step Flow theory
3. Does not establish causality. Covers what the majority thinks. All perception
Survey
Penny Press
Uses and Gratification
Burning Tank Theory
4. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Selective Perception
Empirical research
Gatekeepers
Global village
5. Television's ability to move people toward a common understanding of how things are
Oligopoly
The New York Sun
Mainstreaming
Hypercommercialism
6. The phonograph became the first __________ when Edison put a nickel slot on it
Alternative Press
Jukebox
Close-ended questions
Movie usage
7. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Media Originated Feedback
Arbitron
Narrowcasting
8. The opinion stage to observable research
Publick Occurences
Technological determinism
Stimulation theory
Empirical research
9. _________ broadcasted War of the Worlds on Halloween _______.
Vertical monopoly
Orson Wells 1938
Hard news
Primary Research
10. Research that examines larger cultural effects
Sample
Catharsis
Content Analysis
Critical research
11. Receiver's response to message
Benjamin Harris 1690
Cultural Hegemony
Feedback
Laggards
12. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Magic Bullet Theory
Identification
Jukebox
Dissident Press
13. Technology changes how we live
GE/NBC-Universal
Technological determinism
Selective Perception
William Randolph Hearst
14. Peeks mid 50's
Print media usage
Uses and Gratification
Publick Occurences
Soft news
15. Always greater then the rating number
Survey
Laggards
Summer
Share Number
16. Publisher - THE Editor - other editors - designers - reporters
Passive Peoplemeter
News Hole
Panel Study
Newspaper Hierarchy
17. Targeting niche audiences--easier to use selection theory
Narrowcasting
Dissident Press
Mainstreaming
Catharsis
18. Framework for our government
Arbitron
Technological determinism
Early Majority
Federalist Papers
19. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Identification
Pulitzer Prize
Dissident Press
Audience - visual - economic - political - gatekeepers
20. Very sensationalistic journalism
Blogs
Secondary research
Early Window
Yellow Journalism
21. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Laggards
Hard news
Disney
Rupert Murdoch
22. This invention - used in war - helped to construct the 'inverted pyramid' structure
Limited Effects Model
Wilbur Schramm
Telegraph
Wire Services
23. Name of the guy Hearst send to Cuba
Passive Peoplemeter
Mainstreaming
Remington
Viacom/CBS
24. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Wire Services
Citizen Kane 1941
Oligopoly
Muckrakers
25. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Uses and Gratification
News Hole
Catharsis theory
Summer
26. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Qualitative research
Media literacy
Hypercommercialism
Early Majority
27. Second biggest attention topic in news
War of the Worlds
Economy
Noise
Alternative Press
28. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
5%
cartoons
Thomas Edison 1877
Time Warner
29. Peeks in mid 60's
Audience - visual - economic - political - gatekeepers
5%
TV watching
Gannett and McClatchy
30. Trying to buy NBC-Universal
War of the Worlds
Comcast
Empirical research
Catharsis
31. The Nation's largest metropolitan daily
Comcast
Hard news
The New York Times
Still photography 1839
32. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Catharsis theory
Globalization
Cultivation Analysis
William Randolph Hearst
33. Letters to the editor - non-scientific
Bias
Audience Generated Feedback
Multi-Step Flow theory
5%
34. The theory stating that war - being more visual - will get the most attention and headlines in the news
Vertical monopoly
Pulitzer Prize
Burning Tank Theory
Survey
35. This cheap newsprint created larger readership
Fact about the usage of the media
Dissident Press
Payne Fund Studies 1929
Penny Press
36. Journalists who use things like Twitter to get info out fast - but they are not professional
Narrowcasting
Uses and Gratification
Feedback
Citizen Journalists
37. Famous radio broadcast proving limited effects theories
Powerful Effects Model
War of the Worlds
Agenda-Setting Effect
Dissonance Theory
38. The ______ sends the message
Encoder
Fact about the usage of the media
Orson Wells 1938
Contagion effect
39. Real-life setting - better - but more expensive
Dissident Press
Field experiments
Viacom/CBS
Communication
40. Regularly updated online journals that comment on just about everything
Experiment
Blogs
Citizen Kane 1941
Cultivation Analysis
41. Anything that interferes with or alters the message
Catharsis
Gatekeepers
Noise
Joseph Pulitzer
42. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
cartoons
Beat Reporters
Wire Services
GE/NBC-Universal
43. A proportion taken to represent the population
Sample
Benjamin Day 1833
Dissident Press
Alternative Press
44. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Rating
Globalization
Alternative Press
45. Theory that we only pick media that we will find gratifying
Uses and Gratification
Amazon and MacMillan Publishing
Limited Effects Model
Cultivation Theory
46. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Orson Wells 1938
A. C. Nielson Co
Remington
Secondary research
47. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Selective Perception
Alternative Press
Magic Bullet Theory
48. The ______ is the receiver of the message
Decoder
Product Placement
Sample
Johannes Gutenberg 1456
49. Personal noise inserted and pushed in journalism
Bias
Selective Perception
Population
Laggards
50. The two (in order) largest newspaper chains (USA Today is owned by one)
Conan O'Brian
Gannett and McClatchy
Content Analysis
Media literacy