Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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2. Does not establish causality. Covers what the majority thinks. All perception






3. _____________ created the New York Sun in __________






4. The first major daily






5. This cheap newsprint created larger readership






6. Placing of stories around ads






7. A model stating that media can effect some people - but not others (not everyone)






8. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






9. Direct - immediate causes and effects research






10. Theory that we only pick media that we will find gratifying






11. True frontrunners of our daily newspaper (local news on news sheets






12. Average household has a TV set on...






13. Single company owns every aspect of business (i.e. production - distribution - etc)






14. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






15. Anything that interferes with or alters the message






16. Owning several types of related businesses across the board






17. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






18. The ______ is the receiver of the message






19. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






20. Research that examines larger cultural effects






21. Letters to the editor - non-scientific






22. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






23. Peeks mid 50's






24. Records what the TV set was currently set on






25. The ______ is the source in which the message passes through (example: book - TV channel)






26. Write on specific subject on particular schedule






27. NBC is believed to have noise for _______ because it is owned by GE






28. Receiver's response to message






29. Regularly updated online journals that comment on just about everything






30. The percentage of the entire population in that media market






31. A concentration of media industries into an ever smaller number of companies






32. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






33. The ______ sends the message






34. Set of values and shared beliefs






35. When one culture forces or pushes their culture on another






36. People that will buy news technologies first






37. Original research. Do it yourself






38. ___________ published Publick Occurences in __________






39. Weekly news packages in theaters






40. The biggest owner of radio stations (Dixie Chick controversy)






41. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






42. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






43. If the media covers terrorist attacks - it leads to more terrorist attacks






44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






45. Theory stating that media defines the world for us (over-arching theory)






46. Where old and new media collide--media across multiple platforms






47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






48. Targeting niche audiences--easier to use selection theory






49. __________came up with the basic model of mass communication






50. Has the fewest TV viewers