Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ invented the telephone in _____________






2. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






3. A model stating that media can effect some people - but not others (not everyone)






4. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






5. Receiver's response to message






6. Increasing the amount of advertising and mixing commercial and noncommercial media content






7. Media makes the world smaller (technology)--called _____________ ____________






8. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






9. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






10. People that continue to hold out on technologies






11. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






12. Part of a survey. More then just a one word answer needed. No yes or no questions






13. A model stating that media has a very direct and universal impact (effect)






14. Peeks mid 50's






15. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






16. Age correlates with each medium






17. First American Newspaper






18. This relaxed government restrictions on media ownership






19. Personal noise inserted and pushed in journalism






20. Owning several types of related businesses across the board






21. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






22. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






23. Selection Theory: only expose ourselves to those that we will agree with already






24. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






25. Second biggest attention topic in news






26. _____________ invented the telegraph in ____________ ('What hath God wrought')






27. Died recently - wrote The Catcher in the Rye






28. ___________ published Publick Occurences in __________






29. Theory that we only pick media that we will find gratifying






30. Average household has a TV set on...






31. The Nation's largest metropolitan daily






32. If the media covers terrorist attacks - it leads to more terrorist attacks






33. Viewing violence causes anti-social behavior among some children






34. Ownership of media companies by multinational corporations






35. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






36. True frontrunners of our daily newspaper (local news on news sheets






37. Story order emphasis that eventually shapes our world views and values of importance






38. The opinion stage to observable research






39. A model stating that effects are limited by individual differences and other factors






40. Theory stating that media defines the world for us (over-arching theory)






41. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






42. Peeks in mid 60's






43. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






44. Around the World in 72 days--stunt journalist






45. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






47. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






48. Research that examines larger cultural effects






49. Selection Theory: selective about what you remember






50. Trying to buy NBC-Universal