Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This cheap newsprint created larger readership






2. Always greater then the rating number






3. Free - alternative weeklies with a local and political orientation






4. Where old and new media collide--media across multiple platforms






5. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






6. Placing of stories around ads






7. Research that examines larger cultural effects






8. Second biggest attention topic in news






9. First American Newspaper






10. The recent e-book battle on the Kindle is between these two...






11. In social cognitive theory - the direct replication of an observed behavior






12. The ______ is the receiver of the message






13. Famous radio broadcast proving limited effects theories






14. Publisher - THE Editor - other editors - designers - reporters






15. The ______ is the source in which the message passes through (example: book - TV channel)






16. Selection Theory: selective about what you remember






17. Sole owner of News Corp.






18. __________came up with the basic model of mass communication






19. Receiver's response to message






20. The first major daily






21. The Nation's largest metropolitan daily






22. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






23. One problem with Schramm's model: there is no longer any _______ in the message






24. Average household has a TV set on...






25. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






26. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






27. A model stating that media can effect some people - but not others (not everyone)






28. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






29. Margin of error in polls






30. Research has already been done for you - you just collect it and put it into your paper






31. Anything that interferes with or alters the message






32. _____________ invented the telegraph in ____________ ('What hath God wrought')






33. _____________ created the New York Sun in __________






34. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






35. Collection of data that can be characterized and counted in a way. Type of empirical research






36. This invention - used in war - helped to construct the 'inverted pyramid' structure






37. 'The medium is the message'






38. Awarded every April since 1917 for excellence






39. When one culture forces or pushes their culture on another






40. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






41. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






42. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






43. Father of Social Science Research






44. Direct - immediate causes and effects research






45. Technology changes how we live






46. Sole owner of Viacom/CBS






47. Has the fewest TV viewers






48. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






49. Targeting niche audiences--easier to use selection theory






50. Stragglers to buying technology