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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 20's
Dissident Press
Jukebox
Movie usage
Viacom/CBS
2. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
War
Benjamin Day 1833
Desensitization
Empirical research
3. Scientific research
cartoons
Economy
Empirical research
Bias
4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Catharsis theory
News Diffusion
Reinforcement Theory
Share Number
5. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Still photography 1839
News Corp.
Mixed Effects Model
6. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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7. Selection Theory: selective about what we ACTUALLY listen to
Powerful Effects Model
War of the Worlds
Alternative Press
Selective Perception
8. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Agenda-Setting Effect
Rupert Murdoch
Wire Services
Contagion effect
9. The biggest owner of radio stations (Dixie Chick controversy)
Newspaper Hierarchy
Clear Channel
Viacom/CBS
Newsreel
10. Theory that watching mediated violence reduces people's inclination to behave aggressively
Muckrakers
Catharsis
Decoder
The New York Times
11. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Horizontal monopoly
cartoons
Two Step Flow
Saturation Stage
12. NBC is believed to have noise for _______ because it is owned by GE
Albert Bandura
Open-Ended questions
News Hole
War
13. Getting information by word of mouth.
NY Times
Convergence
The New York Sun
Two Step Flow
14. Entry-level job - don't know what you will write
Diurnals
Selective Retention
Citizen Kane 1941
General Assignment Reporters (GAs)
15. The ______ is the receiver of the message
Decoder
Peoplemeter
Zoned editions
Technological determinism
16. Where old and new media collide--media across multiple platforms
Winter
Narrowcasting
Convergence
Dissonance Theory
17. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Early Majority
Citizen Kane 1941
Multi-Step Flow theory
War of the Worlds
18. Targeting niche audiences--easier to use selection theory
Citizen Kane 1941
5%
Narrowcasting
Gannett and McClatchy
19. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Viacom/CBS
TV
A. C. Nielson Co
Qualitative research
20. A concentration of media industries into an ever smaller number of companies
Contagion effect
Oligopoly
TV
7 hours a day
21. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Orson Wells 1938
Close-ended questions
Benjamin Day 1833
Time Warner
22. Regularly updated online journals that comment on just about everything
3 hours a day
Benjamin Harris 1690
Blogs
Jukebox
23. If the media covers terrorist attacks - it leads to more terrorist attacks
Limited Effects Model
Convergence
Contagion effect
Product Placement
24. The Nation's largest metropolitan daily
Cable a' la Carte
Delay
Samuel Morse 1844
The New York Times
25. The recent e-book battle on the Kindle is between these two...
Still photography 1839
Radio usage
Amazon and MacMillan Publishing
Decoder
26. A powerful effects model using the analogy of firing something through society for a direct hit
Columnists
Zoned editions
Magic Bullet Theory
Late Majority
27. Second biggest attention topic in news
Open-Ended questions
Empirical research
Economy
Citizen Kane 1941
28. Sole owner of Viacom/CBS
Sumner Redstone
Delay
Open-Ended questions
Innovators/Early Adaptors
29. Set of values and shared beliefs
Passive Peoplemeter
Culture
Innovators/Early Adaptors
Mainstreaming
30. This cheap newsprint created larger readership
Joseph Pulitzer
William Randolph Hearst
Disney
Penny Press
31. True frontrunners of our daily newspaper (local news on news sheets
Albert Bandura
Two-Step Flow theory
Marshal McLuhan
Diurnals
32. The ______ is the source in which the message passes through (example: book - TV channel)
Powerful Effects Model
Interpreter
Secondary research
Selective Perception
33. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Bias
Jukebox
Audimeter
Integrated audience reach
34. Average household has a TV set on...
Audience Generated Feedback
Passive Peoplemeter
Benjamin Day 1833
7 hours a day
35. Real-life setting - better - but more expensive
Media Originated Feedback
Comcast
Field experiments
Marshal McLuhan
36. aguerre and Niepce invented _________ in ____________
Still photography 1839
Citizen Kane 1941
J.D. Salinger
Qualitative research
37. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Decoder
William Randolph Hearst
GE/NBC-Universal
Joint Operating Agreements (JOAs)
38. First American Newspaper
Conan O'Brian
Federalist Papers
Publick Occurences
Diurnals
39. Publisher - THE Editor - other editors - designers - reporters
Economy
Benjamin Day 1833
3 hours a day
Newspaper Hierarchy
40. Investigative journalists that exposed corruption
Catharsis
Payne Fund Studies 1929
Late Majority
Muckrakers
41. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Conan O'Brian
Orson Wells 1938
A. C. Nielson Co
42. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Citizen Journalists
Alternative Press
Preview Audiences
Dissonance Theory
43. Theory that we only pick media that we will find gratifying
Uses and Gratification
Dissident Press
NY Times
General Assignment Reporters (GAs)
44. Stragglers to buying technology
Survey
Late Majority
Newsreel
Telecommunications Act of 1996
45. The two (in order) largest newspaper chains (USA Today is owned by one)
Joint Operating Agreements (JOAs)
Alternative Press
NY Times
Gannett and McClatchy
46. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Narrowcasting
Empirical research
Secondary research
47. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Citizen Journalists
A. C. Nielson Co
Product Placement
Selective exposure
48. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Pulitzer Prize
Economy
TV
49. One problem with Schramm's model: there is no longer any _______ in the message
Bias
Joseph Pulitzer
Hypercommercialism
Delay
50. The phonograph became the first __________ when Edison put a nickel slot on it
Joint Operating Agreements (JOAs)
Jukebox
Federalist Papers
Imitation