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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Write on specific subject on particular schedule
Passive Peoplemeter
Selective Perception
Columnists
General Assignment Reporters (GAs)
2. Selection Theory: selective about what you remember
Selective Retention
Soft news
Experiment
Beat Reporters
3. Targeting niche audiences--easier to use selection theory
Publick Occurences
Comcast
Narrowcasting
Print media usage
4. Theory that we only pick media that we will find gratifying
Joseph Pulitzer
Preview Audiences
Two-Step Flow theory
Uses and Gratification
5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
William Randolph Hearst
Early Window
Audimeter
Technological determinism
6. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Audience Generated Feedback
Joint Operating Agreements (JOAs)
Delay
Winter
7. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Noise
Technological determinism
Content Analysis
8. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Benjamin Day 1833
60% More violent
Integrated audience reach
cartoons
9. Always greater then the rating number
Horizontal monopoly
Conan O'Brian
Share Number
TV
10. Around the World in 72 days--stunt journalist
Movie usage
Nellie Bly
Globalization
Benjamin Harris 1690
11. Sensational stories that do not serve the democratic function of journalism
Soft news
TV watching
Integrated audience reach
Share
12. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Open-Ended questions
Culture
Catharsis theory
News Diffusion
13. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
War
Watergate Nixon
Samuel Morse 1844
Global village
14. Theory that there are multiple opinion leaders that shaper our viewpoints
small town papers
Multi-Step Flow theory
Comcast
Delay
15. These papers are still doing good despite the rapid circulation of newspapers
Citizen Kane 1941
small town papers
Early Majority
Survey
16. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Powerful Effects Model
Passive Peoplemeter
Narrowcasting
17. This relaxed government restrictions on media ownership
Selective exposure
Innovators/Early Adaptors
J.D. Salinger
Telecommunications Act of 1996
18. Provide feedback for movies
Soft news
Radio usage
Rupert Murdoch
Preview Audiences
19. Receiver's response to message
Product Placement
Feedback
Innovators/Early Adaptors
Movie usage
20. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Johannes Gutenberg 1456
Integrated audience reach
News Diffusion
Rupert Murdoch
21. ___________ published Publick Occurences in __________
Wilbur Schramm
The New York Sun
War
Benjamin Harris 1690
22. Does not establish causality. Covers what the majority thinks. All perception
Narrowcasting
William Randolph Hearst
Comcast
Survey
23. Scientific research
Benjamin Day 1833
Empirical research
Thomas Edison 1877
Contagion effect
24. Owning several types of related businesses across the board
Early Window
Publick Occurences
Sample
Horizontal monopoly
25. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Primary Research
Bias
Global village
Experiment
26. Name of the guy Hearst send to Cuba
Cultural Hegemony
Peoplemeter
Remington
5%
27. The ______ is the receiver of the message
Reinforcement Theory
Decoder
Limited Effects Model
Remington
28. Writes on a particular area of interest (crime - sports - etc)
Blogs
Beat Reporters
Early Majority
Nellie Bly
29. This cheap newsprint created larger readership
Penny Press
Horizontal monopoly
Radio usage
Field experiments
30. A powerful effects model using the analogy of firing something through society for a direct hit
Open-Ended questions
Time Warner
Magic Bullet Theory
Early Majority
31. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Media literacy
Disney
7 hours a day
Noise
32. Free - alternative weeklies with a local and political orientation
Pulitzer Prize
Newspaper Hierarchy
Dissident Press
Culture
33. Real-life setting - better - but more expensive
Mixed Effects Model
Cultural Hegemony
Field experiments
Soft news
34. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Survey
Hard news
Selective exposure
Two-Step Flow theory
35. A program that is more specialized to a specific demographic
Columnists
Narrowcasting
Citizen Kane 1941
Primary Research
36. Average household has a TV set on...
7 hours a day
Two Step Flow
William Randolph Hearst
Open-Ended questions
37. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
News Hole
News Corp.
Dissonance Theory
38. Increasing the amount of advertising and mixing commercial and noncommercial media content
Narrowcasting
Hypercommercialism
Viacom/CBS
Powerful Effects Model
39. Father of Social Science Research
Share Number
Two-Step Flow theory
Paul Lazarsfield
Integrated audience reach
40. Peeks in mid 60's
60% More violent
TV watching
Time Warner
Desensitization
41. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Clear Channel
General Assignment Reporters (GAs)
Narrowcasting
42. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Integrated audience reach
cartoons
Print media usage
43. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Pulitzer Prize
Thomas Edison 1877
Multi-Step Flow theory
A. C. Nielson Co
44. A model stating that media can effect some people - but not others (not everyone)
Conan O'Brian
Contagion effect
Mixed Effects Model
Arbitron
45. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Feedback
Amazon and MacMillan Publishing
News Corp.
Vertical monopoly
46. Single company owns every aspect of business (i.e. production - distribution - etc)
5%
Orson Wells 1938
Laggards
Vertical monopoly
47. Age correlates with each medium
John Peter Zenger New York Weekly
Laggards
Fact about the usage of the media
Wilbur Schramm
48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
News Diffusion
Empirical research
Wire Services
Interpreter
49. Entry-level job - don't know what you will write
Experiment
Marshal McLuhan
General Assignment Reporters (GAs)
Feedback
50. _________ broadcasted War of the Worlds on Halloween _______.
Alternative Press
Citizen Journalists
Orson Wells 1938
Primary Research