Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






2. Investigative journalists that exposed corruption






3. Universe. Entirety of what you are studying.






4. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






5. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






6. Theory that we only pick media that we will find gratifying






7. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






8. Selection Theory: only expose ourselves to those that we will agree with already






9. _____________ invented the telegraph in ____________ ('What hath God wrought')






10. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






11. Very sensationalistic journalism






12. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






13. Suburban or regional versions of a metropolitan paper






14. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






15. One problem with Schramm's model: there is no longer any _______ in the message






16. The theory stating that war - being more visual - will get the most attention and headlines in the news






17. A model stating that effects are limited by individual differences and other factors






18. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






19. NBC is believed to have noise for _______ because it is owned by GE






20. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






21. 'The medium is the message'






22. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






23. Provide feedback for movies






24. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






26. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






27. Anything that interferes with or alters the message






28. Story order emphasis that eventually shapes our world views and values of importance






29. Name of the guy Hearst send to Cuba






30. aguerre and Niepce invented _________ in ____________






31. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






32. Research has already been done for you - you just collect it and put it into your paper






33. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






34. Second biggest attention topic in news






35. Selection Theory: selective about what we ACTUALLY listen to






36. ____________ invented the phonograph in _________






37. Is more credible seeming then newspapers (2 to 1 ratio)






38. When one culture forces or pushes their culture on another






39. Average American spends _________________________ listening to the radio






40. A model stating that media can effect some people - but not others (not everyone)






41. True frontrunners of our daily newspaper (local news on news sheets






42. The ______ is the receiver of the message






43. The ability to effectively and efficiently comprehend and use any form of mediated communication






44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






45. The biggest owner of radio stations (Dixie Chick controversy)






46. Direct - immediate causes and effects research






47. Theory that there are multiple opinion leaders that shaper our viewpoints






48. Records what the TV set was currently set on






49. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






50. Entry-level job - don't know what you will write