Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that we only pick media that we will find gratifying






2. A model stating that media has a very direct and universal impact (effect)






3. Provide feedback for movies






4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






5. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






6. Awarded every April since 1917 for excellence






7. Getting information by word of mouth.






8. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






9. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






10. These papers are still doing good despite the rapid circulation of newspapers






11. The ______ sends the message






12. In social cognitive theory - the direct replication of an observed behavior






13. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






14. The first major daily






15. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






16. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






17. A concentration of media industries into an ever smaller number of companies






18. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






19. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






20. Sensational stories that do not serve the democratic function of journalism






21. Single company owns every aspect of business (i.e. production - distribution - etc)






22. A powerful effects model using the analogy of firing something through society for a direct hit






23. _________ was tried for libel against the British in his newspaper ___________






24. ___________ published Publick Occurences in __________






25. Has the most TV audience






26. A model stating that effects are limited by individual differences and other factors






27. Original research. Do it yourself






28. Collection of data that can be characterized and counted in a way. Type of empirical research






29. A proportion taken to represent the population






30. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






31. _____________ invented the telegraph in ____________ ('What hath God wrought')






32. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






33. Artificial setting - easier and less expensive - but not as accurate in results






34. 'The medium is the message'






35. Died recently - wrote The Catcher in the Rye






36. Records what the TV set was currently set on






37. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






38. One problem with Schramm's model: there is no longer any _______ in the message






39. Television's ability to move people toward a common understanding of how things are






40. Always greater then the rating number






41. The ______ is the receiver of the message






42. Research that examines larger cultural effects






43. Peeks in late teens






44. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






45. Has the fewest TV viewers






46. If the media covers terrorist attacks - it leads to more terrorist attacks






47. The opinion stage to observable research






48. Personal noise inserted and pushed in journalism






49. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






50. Very sensationalistic journalism