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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: only expose ourselves to those that we will agree with already
Audimeter
William Randolph Hearst
Selective exposure
Population
2. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Radio usage
News Hole
Summer
Share
3. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Innovators/Early Adaptors
Fact about the usage of the media
Oligopoly
Disney
4. Around the World in 72 days--stunt journalist
Movie usage
TV
Nellie Bly
A. C. Nielson Co
5. Sole owner of News Corp.
Limited Effects Model
Rupert Murdoch
Jukebox
Two Step Flow
6. NBC is believed to have noise for _______ because it is owned by GE
Cultivation Theory
Agenda-Setting Effect
Payne Fund Studies 1929
War
7. Age correlates with each medium
Disney
Fact about the usage of the media
Delay
7 hours a day
8. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Audience - visual - economic - political - gatekeepers
Narrowcasting
Panel Study
Hard news
9. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Critical research
Viacom/CBS
Open-Ended questions
Telegraph
10. Letters to the editor - non-scientific
Columnists
Print media usage
Audience Generated Feedback
Zoned editions
11. Television's ability to move people toward a common understanding of how things are
Mainstreaming
Amazon and MacMillan Publishing
Viacom/CBS
Rating
12. _____________ created the New York Sun in __________
Benjamin Day 1833
Economy
Panel Study
Disney
13. Placing of stories around ads
News Hole
Magic Bullet Theory
Fact about the usage of the media
Movie usage
14. The ______ sends the message
Encoder
Oligopoly
Benjamin Day 1833
Mainstreaming
15. Peeks mid 50's
Gatekeepers
Globalization
Print media usage
Limited Effects Model
16. Technology changes how we live
Citizen Kane 1941
Technological determinism
Samuel Morse 1844
Decoder
17. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Contagion effect
Dissonance Theory
Joint Operating Agreements (JOAs)
John Peter Zenger New York Weekly
18. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Catharsis theory
Desensitization
Innovators/Early Adaptors
Globalization
19. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Catharsis theory
News Corp.
Albert Bandura
20. Artificial setting - easier and less expensive - but not as accurate in results
Cable a' la Carte
Lab experiments
News Diffusion
Late Majority
21. aguerre and Niepce invented _________ in ____________
Vertical monopoly
War of the Worlds
Citizen Journalists
Still photography 1839
22. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Remington
Field experiments
TV watching
23. Weekly news packages in theaters
Pulitzer Prize
Comcast
Newsreel
Still photography 1839
24. A concentration of media industries into an ever smaller number of companies
Benjamin Harris 1690
Oligopoly
Rating
Media literacy
25. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Arbitron
Saturation Stage
cartoons
Population
26. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Conan O'Brian
Two Step Flow
Time Warner
Magic Bullet Theory
27. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Contagion effect
Feedback
William Randolph Hearst
60% More violent
28. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Jukebox
Hypercommercialism
Dissident Press
29. Entry-level job - don't know what you will write
Oligopoly
TV watching
General Assignment Reporters (GAs)
Narrowcasting
30. This invention - used in war - helped to construct the 'inverted pyramid' structure
Experiment
Telegraph
Mainstreaming
NY Times
31. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
William Randolph Hearst
small town papers
Audience - visual - economic - political - gatekeepers
Beat Reporters
32. Famous radio broadcast proving limited effects theories
Time Warner
Citizen Kane 1941
Peoplemeter
War of the Worlds
33. _________ was tried for libel against the British in his newspaper ___________
Radio usage
John Peter Zenger New York Weekly
Content Analysis
Limited Effects Model
34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Identification
Global village
The New York Times
35. The phonograph became the first __________ when Edison put a nickel slot on it
5%
Jukebox
Narrowcasting
J.D. Salinger
36. The biggest owner of radio stations (Dixie Chick controversy)
Pulitzer Prize
Clear Channel
cartoons
Oligopoly
37. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Qualitative research
Powerful Effects Model
Experiment
Imitation
38. The first major daily
Share
The New York Sun
Federalist Papers
Bias
39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Summer
Stimulation theory
Globalization
40. Provide feedback for movies
Critical research
Columnists
Rating
Preview Audiences
41. Records what the TV set was currently set on
Audimeter
7 hours a day
Jukebox
Secondary research
42. Always greater then the rating number
News Diffusion
Field experiments
Blogs
Share Number
43. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Catharsis theory
Innovators/Early Adaptors
Disney
44. The opinion stage to observable research
Audimeter
Magic Bullet Theory
Contagion effect
Empirical research
45. The percentage of the entire population in that media market
Bias
Critical research
Early Window
Rating
46. Direct - immediate causes and effects research
Encoder
Horizontal monopoly
Rupert Murdoch
Administrative research
47. If the media covers terrorist attacks - it leads to more terrorist attacks
Interpreter
Contagion effect
5%
Benjamin Day 1833
48. Recently announced that it would charge for frequent access to website (newspaper)
Vertical monopoly
NY Times
Share Number
Encoder
49. Has the fewest TV viewers
Summer
Burning Tank Theory
Payne Fund Studies 1929
Gannett and McClatchy
50. The theory stating that war - being more visual - will get the most attention and headlines in the news
The New York Sun
Burning Tank Theory
Audimeter
Delay