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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Around the World in 72 days--stunt journalist
Nellie Bly
Peoplemeter
Federalist Papers
John Peter Zenger New York Weekly
2. Research has already been done for you - you just collect it and put it into your paper
GE/NBC-Universal
Hard news
Primary Research
Secondary research
3. This relaxed government restrictions on media ownership
Cultural Hegemony
Preview Audiences
The New York Sun
Telecommunications Act of 1996
4. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Horizontal monopoly
News Corp.
Columnists
Secondary research
5. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
Audience - visual - economic - political - gatekeepers
Burning Tank Theory
Stimulation theory
6. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Late Majority
Newsreel
Dissident Press
7. Peeks in late teens
Critical research
Radio usage
Powerful Effects Model
Close-ended questions
8. A powerful effects model using the analogy of firing something through society for a direct hit
Two-Step Flow theory
Johannes Gutenberg 1456
Magic Bullet Theory
Innovators/Early Adaptors
9. Television's ability to move people toward a common understanding of how things are
Watergate Nixon
Multi-Step Flow theory
Mainstreaming
Cultural Hegemony
10. The ______ is the source in which the message passes through (example: book - TV channel)
Laggards
Payne Fund Studies 1929
Close-ended questions
Interpreter
11. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Gatekeepers
Newspaper Hierarchy
Wire Services
Watergate Nixon
12. Margin of error in polls
5%
Bias
Summer
Beat Reporters
13. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Panel Study
Audimeter
Citizen Journalists
14. First American Newspaper
War
Remington
Newsreel
Publick Occurences
15. Real-life setting - better - but more expensive
Field experiments
Catharsis
Encoder
Panel Study
16. Sensational stories that do not serve the democratic function of journalism
The New York Sun
Soft news
Encoder
Rupert Murdoch
17. _____________ invented the telephone in _____________
Print media usage
Saturation Stage
Alexander Graham Bell 1876
Selective Retention
18. Single company owns every aspect of business (i.e. production - distribution - etc)
Citizen Kane 1941
Telegraph
Vertical monopoly
Newsreel
19. ____________ invented the phonograph in _________
Media Originated Feedback
Thomas Edison 1877
Print media usage
Remington
20. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
Telegraph
Marshal McLuhan
small town papers
21. _____________ invented the telegraph in ____________ ('What hath God wrought')
Radio usage
Samuel Morse 1844
Close-ended questions
Cultivation Analysis
22. Technology changes how we live
7 hours a day
Beat Reporters
Technological determinism
Magic Bullet Theory
23. Research that examines larger cultural effects
Critical research
Primary Research
Two-Step Flow theory
Telegraph
24. Personal noise inserted and pushed in journalism
Bias
Blogs
Feedback
Penny Press
25. Stragglers to buying technology
Agenda Setting
Remington
Late Majority
Still photography 1839
26. Theory that there are multiple opinion leaders that shaper our viewpoints
Preview Audiences
Mainstreaming
Telecommunications Act of 1996
Multi-Step Flow theory
27. A concentration of media industries into an ever smaller number of companies
Vertical monopoly
Oligopoly
Citizen Kane 1941
Wire Services
28. Has the fewest TV viewers
Comcast
Summer
Field experiments
7 hours a day
29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Early Majority
Audience - visual - economic - political - gatekeepers
Feedback
Conan O'Brian
30. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
Pulitzer Prize
Radio usage
Citizen Journalists
31. Anything that interferes with or alters the message
Arbitron
Cable a' la Carte
Noise
Selective Perception
32. Always greater then the rating number
Cultivation Theory
Still photography 1839
Media literacy
Share Number
33. Suburban or regional versions of a metropolitan paper
Late Majority
Zoned editions
60% More violent
Payne Fund Studies 1929
34. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Newspaper Hierarchy
Gatekeepers
Two-Step Flow theory
Time Warner
35. Free - alternative weeklies with a local and political orientation
Selective Perception
Jukebox
Dissident Press
Clear Channel
36. Records what the TV set was currently set on
Audimeter
Primary Research
Reinforcement Theory
General Assignment Reporters (GAs)
37. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
3 hours a day
Payne Fund Studies 1929
War of the Worlds
Primary Research
38. A proportion taken to represent the population
Sample
Reinforcement Theory
60% More violent
Secondary research
39. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Preview Audiences
Time Warner
War of the Worlds
40. The percentage of the entire population in that media market
Limited Effects Model
Open-Ended questions
Rating
Technological determinism
41. Father of Social Science Research
Paul Lazarsfield
Samuel Morse 1844
Audimeter
News Diffusion
42. If the media covers terrorist attacks - it leads to more terrorist attacks
Clear Channel
Limited Effects Model
Share Number
Contagion effect
43. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Sumner Redstone
Cultivation Theory
Albert Bandura
44. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Early Window
Blogs
Product Placement
Saturation Stage
45. The theory stating that war - being more visual - will get the most attention and headlines in the news
Hard news
Burning Tank Theory
Gatekeepers
Radio usage
46. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Media literacy
Catharsis theory
Agenda-Setting Effect
General Assignment Reporters (GAs)
47. The phonograph became the first __________ when Edison put a nickel slot on it
Selective Perception
Jukebox
Empirical research
GE/NBC-Universal
48. Average household has a TV set on...
News Hole
William Randolph Hearst
Decoder
7 hours a day
49. _________ was tried for libel against the British in his newspaper ___________
Share Number
The New York Times
Magic Bullet Theory
John Peter Zenger New York Weekly
50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Watergate Nixon
Albert Bandura
Mainstreaming
Communication