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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Innovators/Early Adaptors
Selective Perception
Watergate Nixon
GE/NBC-Universal
2. A concentration of media industries into an ever smaller number of companies
Culture
Oligopoly
TV watching
Contagion effect
3. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Vertical monopoly
Population
Conan O'Brian
Payne Fund Studies 1929
4. Sensational stories that do not serve the democratic function of journalism
Administrative research
Narrowcasting
Soft news
Globalization
5. Real-life setting - better - but more expensive
Comcast
GE/NBC-Universal
Orson Wells 1938
Field experiments
6. Scientific research
Innovators/Early Adaptors
Late Majority
Benjamin Day 1833
Empirical research
7. Around the World in 72 days--stunt journalist
Nellie Bly
Magic Bullet Theory
Selective Retention
General Assignment Reporters (GAs)
8. Peeks in mid 60's
Gatekeepers
Citizen Journalists
Winter
TV watching
9. Placing of stories around ads
Early Window
Benjamin Day 1833
News Hole
TV
10. Direct - immediate causes and effects research
Economy
Administrative research
Empirical research
Citizen Kane 1941
11. The percentage of the entire population in that media market
Rating
Feedback
Arbitron
3 hours a day
12. Sole owner of News Corp.
Vertical monopoly
Rupert Murdoch
Delay
60% More violent
13. Suburban or regional versions of a metropolitan paper
Zoned editions
Cultivation Analysis
Sumner Redstone
Audience - visual - economic - political - gatekeepers
14. ___________ invented the printing press in __________
Late Majority
Media literacy
Johannes Gutenberg 1456
GE/NBC-Universal
15. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Telecommunications Act of 1996
Qualitative research
News Diffusion
Johannes Gutenberg 1456
16. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Dissident Press
Delay
Powerful Effects Model
17. Awarded every April since 1917 for excellence
TV
Feedback
Alternative Press
Pulitzer Prize
18. Records what the TV set was currently set on
Audimeter
William Randolph Hearst
Early Window
Newsreel
19. Always greater then the rating number
Preview Audiences
Share Number
Content Analysis
Radio usage
20. Second biggest attention topic in news
Economy
Feedback
Benjamin Harris 1690
Cable a' la Carte
21. Personal noise inserted and pushed in journalism
Cultivation Analysis
Bias
Benjamin Day 1833
cartoons
22. Theory stating that media defines the world for us (over-arching theory)
Winter
Alexander Graham Bell 1876
Cultivation Theory
Sumner Redstone
23. The opinion stage to observable research
The New York Times
Citizen Journalists
Empirical research
3 hours a day
24. aguerre and Niepce invented _________ in ____________
Encoder
Still photography 1839
Reinforcement Theory
Nellie Bly
25. Research that examines larger cultural effects
Critical research
Telegraph
Share Number
Share
26. Publisher - THE Editor - other editors - designers - reporters
War of the Worlds
Newspaper Hierarchy
Marshal McLuhan
Cultivation Analysis
27. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Blogs
Globalization
Dissident Press
28. The ______ is the source in which the message passes through (example: book - TV channel)
Encoder
News Hole
Interpreter
Arbitron
29. The theory stating that war - being more visual - will get the most attention and headlines in the news
Pulitzer Prize
Bias
Burning Tank Theory
News Diffusion
30. Original research. Do it yourself
Catharsis
Telecommunications Act of 1996
Survey
Primary Research
31. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Primary Research
Pulitzer Prize
Integrated audience reach
32. Age correlates with each medium
Imitation
Audience - visual - economic - political - gatekeepers
Fact about the usage of the media
Laggards
33. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
News Diffusion
Audience - visual - economic - political - gatekeepers
Publick Occurences
34. True frontrunners of our daily newspaper (local news on news sheets
Convergence
Diurnals
Columnists
Decoder
35. Writes on a particular area of interest (crime - sports - etc)
Two-Step Flow theory
Powerful Effects Model
Thomas Edison 1877
Beat Reporters
36. Research has already been done for you - you just collect it and put it into your paper
Contagion effect
Secondary research
Uses and Gratification
Paul Lazarsfield
37. The Nation's largest metropolitan daily
The New York Times
Vertical monopoly
Hard news
Selective exposure
38. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Open-Ended questions
Disney
Integrated audience reach
Wire Services
39. Does not establish causality. Covers what the majority thinks. All perception
Citizen Journalists
Population
Critical research
Survey
40. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
5%
Multi-Step Flow theory
Albert Bandura
41. _____________ created the New York Sun in __________
Two Step Flow
Federalist Papers
Administrative research
Benjamin Day 1833
42. Theory that we primarily use mass media to check what we already believe
Benjamin Day 1833
Integrated audience reach
Reinforcement Theory
Movie usage
43. Universe. Entirety of what you are studying.
Citizen Journalists
Marshal McLuhan
Population
Watergate Nixon
44. Framework for our government
Primary Research
Noise
Panel Study
Federalist Papers
45. The biggest owner of radio stations (Dixie Chick controversy)
Radio usage
Agenda Setting
Clear Channel
Media Originated Feedback
46. Write on specific subject on particular schedule
Passive Peoplemeter
Sample
Winter
Columnists
47. NBC is believed to have noise for _______ because it is owned by GE
Zoned editions
NY Times
War
Paul Lazarsfield
48. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Alexander Graham Bell 1876
Cultivation Analysis
Interpreter
49. Theory that watching mediated violence reduces people's inclination to behave aggressively
Saturation Stage
Agenda-Setting Effect
Two-Step Flow theory
Catharsis
50. _________ was tried for libel against the British in his newspaper ___________
Johannes Gutenberg 1456
John Peter Zenger New York Weekly
60% More violent
Selective Perception