Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 20's






2. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






3. Scientific research






4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






5. These papers are still doing good despite the rapid circulation of newspapers






6. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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7. Selection Theory: selective about what we ACTUALLY listen to






8. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






9. The biggest owner of radio stations (Dixie Chick controversy)






10. Theory that watching mediated violence reduces people's inclination to behave aggressively






11. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






12. NBC is believed to have noise for _______ because it is owned by GE






13. Getting information by word of mouth.






14. Entry-level job - don't know what you will write






15. The ______ is the receiver of the message






16. Where old and new media collide--media across multiple platforms






17. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






18. Targeting niche audiences--easier to use selection theory






19. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






20. A concentration of media industries into an ever smaller number of companies






21. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






22. Regularly updated online journals that comment on just about everything






23. If the media covers terrorist attacks - it leads to more terrorist attacks






24. The Nation's largest metropolitan daily






25. The recent e-book battle on the Kindle is between these two...






26. A powerful effects model using the analogy of firing something through society for a direct hit






27. Second biggest attention topic in news






28. Sole owner of Viacom/CBS






29. Set of values and shared beliefs






30. This cheap newsprint created larger readership






31. True frontrunners of our daily newspaper (local news on news sheets






32. The ______ is the source in which the message passes through (example: book - TV channel)






33. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






34. Average household has a TV set on...






35. Real-life setting - better - but more expensive






36. aguerre and Niepce invented _________ in ____________






37. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






38. First American Newspaper






39. Publisher - THE Editor - other editors - designers - reporters






40. Investigative journalists that exposed corruption






41. A model stating that effects are limited by individual differences and other factors






42. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






43. Theory that we only pick media that we will find gratifying






44. Stragglers to buying technology






45. The two (in order) largest newspaper chains (USA Today is owned by one)






46. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






47. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






48. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






49. One problem with Schramm's model: there is no longer any _______ in the message






50. The phonograph became the first __________ when Edison put a nickel slot on it