Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory stating that media defines the world for us (over-arching theory)






2. Has the fewest TV viewers






3. Stragglers to buying technology






4. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






5. Real-life setting - better - but more expensive






6. Theory that there are multiple opinion leaders that shaper our viewpoints






7. This relaxed government restrictions on media ownership






8. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






9. __________came up with the basic model of mass communication






10. Peeks in mid 20's






11. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






12. Artificial setting - easier and less expensive - but not as accurate in results






13. Letters to the editor - non-scientific






14. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






15. A powerful effects model using the analogy of firing something through society for a direct hit






16. Receiver's response to message






17. _____________ invented the telegraph in ____________ ('What hath God wrought')






18. Ownership of media companies by multinational corporations






19. The recent e-book battle on the Kindle is between these two...






20. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






21. The opinion stage to observable research






22. Universe. Entirety of what you are studying.






23. ___________ invented the printing press in __________






24. Recently announced that it would charge for frequent access to website (newspaper)






25. Owning several types of related businesses across the board






26. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






27. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






28. 'The medium is the message'






29. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






30. Personal noise inserted and pushed in journalism






31. This invention - used in war - helped to construct the 'inverted pyramid' structure






32. Peeks mid 50's






33. Very sensationalistic journalism






34. A program that is more specialized to a specific demographic






35. The percentage of the entire population in that media market






36. Average household has a TV set on...






37. Viewing violence causes anti-social behavior among some children






38. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






39. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






40. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






41. A concentration of media industries into an ever smaller number of companies






42. Selection Theory: selective about what you remember






43. Selection Theory: selective about what we ACTUALLY listen to






44. Age correlates with each medium






45. Research has already been done for you - you just collect it and put it into your paper






46. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






47. Publisher - THE Editor - other editors - designers - reporters






48. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






49. Sole owner of Viacom/CBS






50. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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