Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






2. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






3. Is more credible seeming then newspapers (2 to 1 ratio)






4. Died recently - wrote The Catcher in the Rye






5. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






6. Around the World in 72 days--stunt journalist






7. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






8. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






9. Single company owns every aspect of business (i.e. production - distribution - etc)






10. Peeks mid 50's






11. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






12. Theory that there are multiple opinion leaders that shaper our viewpoints






13. Collection of data that can be characterized and counted in a way. Type of empirical research






14. The phonograph became the first __________ when Edison put a nickel slot on it






15. Receiver's response to message






16. Universe. Entirety of what you are studying.






17. Provide feedback for movies






18. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






19. If the media covers terrorist attacks - it leads to more terrorist attacks






20. This relaxed government restrictions on media ownership






21. Theory stating that media defines the world for us (over-arching theory)






22. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






23. Artificial setting - easier and less expensive - but not as accurate in results






24. The two (in order) largest newspaper chains (USA Today is owned by one)






25. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






26. The percentage of the entire population in that media market






27. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






28. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






29. When one culture forces or pushes their culture on another






30. A social science on human behavior






31. Peeks in late teens






32. _________ broadcasted War of the Worlds on Halloween _______.






33. The recent e-book battle on the Kindle is between these two...






34. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






35. The first major daily






36. Records what the TV set was currently set on






37. Entry-level job - don't know what you will write






38. Viewing violence causes anti-social behavior among some children






39. Stragglers to buying technology






40. The theory stating that war - being more visual - will get the most attention and headlines in the news






41. People that continue to hold out on technologies






42. Television's ability to move people toward a common understanding of how things are






43. The biggest owner of radio stations (Dixie Chick controversy)






44. Where old and new media collide--media across multiple platforms






45. Peeks in mid 60's






46. Increasing the amount of advertising and mixing commercial and noncommercial media content






47. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






48. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






49. One problem with Schramm's model: there is no longer any _______ in the message






50. The opinion stage to observable research






Can you answer 50 questions in 15 minutes?



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