Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






2. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






3. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






4. Direct - immediate causes and effects research






5. Sensational stories that do not serve the democratic function of journalism






6. The opinion stage to observable research






7. Universe. Entirety of what you are studying.






8. Ownership of media companies by multinational corporations






9. A program that is more specialized to a specific demographic






10. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






11. ___________ published Publick Occurences in __________






12. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






13. The percentage of the entire population in that media market






14. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






15. A proportion taken to represent the population






16. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






17. Real-life setting - better - but more expensive






18. Suburban or regional versions of a metropolitan paper






19. Average American spends _________________________ listening to the radio






20. Trying to buy NBC-Universal






21. Second biggest attention topic in news






22. Increasing the amount of advertising and mixing commercial and noncommercial media content






23. People that continue to hold out on technologies






24. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






25. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






26. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






27. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






28. A powerful effects model using the analogy of firing something through society for a direct hit






29. Selection Theory: selective about what you remember






30. The two (in order) largest newspaper chains (USA Today is owned by one)






31. 'The medium is the message'






32. Peeks in late teens






33. Theory that watching mediated violence reduces people's inclination to behave aggressively






34. Framework for our government






35. The ______ is the source in which the message passes through (example: book - TV channel)






36. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






37. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






38. Died recently - wrote The Catcher in the Rye






39. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






40. NBC is believed to have noise for _______ because it is owned by GE






41. _________ was tried for libel against the British in his newspaper ___________






42. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






43. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






44. Average household has a TV set on...






45. _____________ invented the telephone in _____________






46. Getting information by word of mouth.






47. __________came up with the basic model of mass communication






48. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






49. Has the most TV audience






50. This cheap newsprint created larger readership