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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A proportion taken to represent the population
Audience Generated Feedback
Selective Perception
Sample
Citizen Kane 1941
2. True frontrunners of our daily newspaper (local news on news sheets
Reinforcement Theory
Diurnals
Beat Reporters
Agenda Setting
3. Died recently - wrote The Catcher in the Rye
Culture
Administrative research
Columnists
J.D. Salinger
4. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Radio usage
Contagion effect
Comcast
5. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Wire Services
Qualitative research
7 hours a day
6. Father of Social Science Research
GE/NBC-Universal
Sumner Redstone
Paul Lazarsfield
Federalist Papers
7. In social cognitive theory - the direct replication of an observed behavior
Preview Audiences
Imitation
Rating
Mainstreaming
8. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Feedback
Audience - visual - economic - political - gatekeepers
Late Majority
Mixed Effects Model
9. Television's ability to move people toward a common understanding of how things are
Mainstreaming
Thomas Edison 1877
J.D. Salinger
The New York Sun
10. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
GE/NBC-Universal
Winter
Agenda-Setting Effect
11. ____________ invented the phonograph in _________
Dissonance Theory
Thomas Edison 1877
Vertical monopoly
Catharsis
12. NBC is believed to have noise for _______ because it is owned by GE
Wilbur Schramm
War
Publick Occurences
Paul Lazarsfield
13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Publick Occurences
Early Window
Magic Bullet Theory
Pulitzer Prize
14. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Samuel Morse 1844
Thomas Edison 1877
Integrated audience reach
Pulitzer Prize
15. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Multi-Step Flow theory
Audience - visual - economic - political - gatekeepers
cartoons
16. People that will buy news technologies first
Economy
Share
Mainstreaming
Innovators/Early Adaptors
17. Very sensationalistic journalism
cartoons
Rupert Murdoch
Yellow Journalism
News Diffusion
18. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Early Majority
Critical research
Uses and Gratification
Gatekeepers
19. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Selective exposure
Dissonance Theory
Samuel Morse 1844
20. 'The medium is the message'
News Diffusion
Benjamin Harris 1690
Decoder
Marshal McLuhan
21. Theory that there are multiple opinion leaders that shaper our viewpoints
60% More violent
Publick Occurences
Zoned editions
Multi-Step Flow theory
22. _________ was tried for libel against the British in his newspaper ___________
Print media usage
Soft news
Fact about the usage of the media
John Peter Zenger New York Weekly
23. Weekly news packages in theaters
Clear Channel
William Randolph Hearst
Primary Research
Newsreel
24. Average American spends _________________________ listening to the radio
small town papers
Remington
Fact about the usage of the media
3 hours a day
25. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Magic Bullet Theory
Arbitron
7 hours a day
Desensitization
26. Letters to the editor - non-scientific
Catharsis
Paul Lazarsfield
Selective Retention
Audience Generated Feedback
27. These papers are still doing good despite the rapid circulation of newspapers
Desensitization
Field experiments
small town papers
Paul Lazarsfield
28. The ______ sends the message
Passive Peoplemeter
Critical research
Encoder
Disney
29. Targeting niche audiences--easier to use selection theory
John Peter Zenger New York Weekly
Interpreter
Blogs
Narrowcasting
30. The Nation's largest metropolitan daily
Narrowcasting
The New York Times
Comcast
Early Majority
31. The theory stating that war - being more visual - will get the most attention and headlines in the news
Survey
News Corp.
Burning Tank Theory
Noise
32. Peeks in late teens
Passive Peoplemeter
Radio usage
Sumner Redstone
Media literacy
33. Ownership of media companies by multinational corporations
Globalization
Newsreel
Marshal McLuhan
Imitation
34. ___________ published Publick Occurences in __________
Benjamin Harris 1690
Still photography 1839
Benjamin Day 1833
Communication
35. People that continue to hold out on technologies
Delay
Laggards
Sample
Audimeter
36. The ability to effectively and efficiently comprehend and use any form of mediated communication
Share Number
Media literacy
Nellie Bly
Qualitative research
37. The recent e-book battle on the Kindle is between these two...
Clear Channel
Culture
Benjamin Day 1833
Amazon and MacMillan Publishing
38. Real-life setting - better - but more expensive
Field experiments
Sample
TV
Contagion effect
39. Research that examines larger cultural effects
Selective Perception
Movie usage
Critical research
Audimeter
40. Trying to buy NBC-Universal
Qualitative research
Remington
Comcast
Imitation
41. This host demonstrated cultural imperialism in campaigning for the Finland President
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42. Original research. Do it yourself
Yellow Journalism
John Peter Zenger New York Weekly
Radio usage
Primary Research
43. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Newspaper Hierarchy
Preview Audiences
Globalization
44. Media makes the world smaller (technology)--called _____________ ____________
Hard news
Global village
60% More violent
Share
45. Write on specific subject on particular schedule
News Corp.
Arbitron
Columnists
Early Majority
46. Has the most TV audience
Newsreel
Winter
Integrated audience reach
Print media usage
47. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Laggards
Yellow Journalism
3 hours a day
48. _____________ created the New York Sun in __________
Benjamin Day 1833
Jukebox
Noise
Marshal McLuhan
49. The first major daily
Population
Hypercommercialism
The New York Sun
Conan O'Brian
50. _________ broadcasted War of the Worlds on Halloween _______.
Encoder
Global village
Marshal McLuhan
Orson Wells 1938