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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stragglers to buying technology
Late Majority
Open-Ended questions
Sample
Imitation
2. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Rupert Murdoch
Economy
Benjamin Harris 1690
3. Receiver's response to message
Feedback
Catharsis
Contagion effect
Delay
4. Scientific research
5%
Empirical research
Wilbur Schramm
TV
5. Free - alternative weeklies with a local and political orientation
Dissident Press
Horizontal monopoly
small town papers
Innovators/Early Adaptors
6. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Oligopoly
Innovators/Early Adaptors
Penny Press
GE/NBC-Universal
7. Peeks in late teens
Mainstreaming
News Hole
Sumner Redstone
Radio usage
8. Theory stating that media defines the world for us (over-arching theory)
Lab experiments
Economy
News Diffusion
Cultivation Theory
9. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
A. C. Nielson Co
Content Analysis
Communication
Agenda-Setting Effect
10. The percentage of the entire population in that media market
Paul Lazarsfield
Lab experiments
7 hours a day
Rating
11. Very sensationalistic journalism
Blogs
small town papers
Yellow Journalism
Saturation Stage
12. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Muckrakers
Early Window
Viacom/CBS
Product Placement
13. _____________ created the New York Sun in __________
Citizen Kane 1941
cartoons
Benjamin Day 1833
Field experiments
14. _____________ invented the telegraph in ____________ ('What hath God wrought')
Citizen Kane 1941
Samuel Morse 1844
5%
Technological determinism
15. Television's ability to move people toward a common understanding of how things are
Rating
Dissident Press
Mainstreaming
Time Warner
16. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Blogs
Saturation Stage
Audience Generated Feedback
Dissonance Theory
17. This cheap newsprint created larger readership
Watergate Nixon
Penny Press
Multi-Step Flow theory
Media literacy
18. Has the most TV audience
Field experiments
Selective exposure
Winter
Technological determinism
19. The first major daily
The New York Sun
Secondary research
5%
Dissonance Theory
20. Personal noise inserted and pushed in journalism
Bias
William Randolph Hearst
small town papers
Noise
21. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Globalization
Communication
Joseph Pulitzer
Johannes Gutenberg 1456
22. The ______ is the source in which the message passes through (example: book - TV channel)
Watergate Nixon
Stimulation theory
Interpreter
Narrowcasting
23. Targeting niche audiences--easier to use selection theory
News Corp.
Narrowcasting
Benjamin Day 1833
Zoned editions
24. The ______ is the receiver of the message
Jukebox
Technological determinism
Telegraph
Decoder
25. Framework for our government
Preview Audiences
The New York Sun
Federalist Papers
Telegraph
26. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Two Step Flow
Vertical monopoly
GE/NBC-Universal
27. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Telegraph
Passive Peoplemeter
Early Majority
28. Margin of error in polls
Selective Retention
Wilbur Schramm
Disney
5%
29. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Jukebox
Dissonance Theory
News Corp.
Print media usage
30. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Share
Newsreel
Print media usage
31. Sole owner of Viacom/CBS
Telegraph
Audimeter
Product Placement
Sumner Redstone
32. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
William Randolph Hearst
3 hours a day
Catharsis theory
Comcast
33. A proportion taken to represent the population
Horizontal monopoly
Sample
Dissonance Theory
Passive Peoplemeter
34. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Citizen Kane 1941
Experiment
Yellow Journalism
35. People that will buy news technologies first
Multi-Step Flow theory
Marshal McLuhan
Muckrakers
Innovators/Early Adaptors
36. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Joseph Pulitzer
Rupert Murdoch
Two-Step Flow theory
Late Majority
37. Regularly updated online journals that comment on just about everything
Blogs
Late Majority
Comcast
Still photography 1839
38. Letters to the editor - non-scientific
Audience Generated Feedback
Cable a' la Carte
Passive Peoplemeter
Culture
39. True frontrunners of our daily newspaper (local news on news sheets
Joseph Pulitzer
Primary Research
Selective Perception
Diurnals
40. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
TV watching
Multi-Step Flow theory
Global village
Close-ended questions
41. Anything that interferes with or alters the message
Telecommunications Act of 1996
Interpreter
Noise
Cultivation Analysis
42. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Selective Perception
Albert Bandura
Hypercommercialism
Peoplemeter
43. Placing of stories around ads
Agenda-Setting Effect
News Hole
Technological determinism
Benjamin Day 1833
44. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Population
Samuel Morse 1844
Agenda-Setting Effect
45. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
A. C. Nielson Co
Media literacy
Hard news
Gatekeepers
46. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Global village
Still photography 1839
Cultivation Analysis
Alternative Press
47. Awarded every April since 1917 for excellence
William Randolph Hearst
5%
Pulitzer Prize
GE/NBC-Universal
48. _____________ invented the telephone in _____________
Publick Occurences
Marshal McLuhan
Alexander Graham Bell 1876
Two-Step Flow theory
49. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
War of the Worlds
Selective exposure
Cultivation Theory
Product Placement
50. Always greater then the rating number
Hard news
Globalization
Share Number
Newspaper Hierarchy
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