Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






2. A concentration of media industries into an ever smaller number of companies






3. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






4. A program that is more specialized to a specific demographic






5. Research that examines larger cultural effects






6. The phonograph became the first __________ when Edison put a nickel slot on it






7. Investigative journalists that exposed corruption






8. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






9. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






10. Entry-level job - don't know what you will write






11. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






12. Original research. Do it yourself






13. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






14. A model stating that effects are limited by individual differences and other factors






15. True frontrunners of our daily newspaper (local news on news sheets






16. Direct - immediate causes and effects research






17. Increasing the amount of advertising and mixing commercial and noncommercial media content






18. Died recently - wrote The Catcher in the Rye






19. A powerful effects model using the analogy of firing something through society for a direct hit






20. Write on specific subject on particular schedule






21. Average household has a TV set on...






22. A proportion taken to represent the population






23. The ______ is the receiver of the message






24. Recently announced that it would charge for frequent access to website (newspaper)






25. A model stating that media can effect some people - but not others (not everyone)






26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






27. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






28. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






29. The theory stating that war - being more visual - will get the most attention and headlines in the news






30. Owning several types of related businesses across the board






31. These papers are still doing good despite the rapid circulation of newspapers






32. _________ broadcasted War of the Worlds on Halloween _______.






33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






34. A social science on human behavior






35. Letters to the editor - non-scientific






36. In social cognitive theory - the direct replication of an observed behavior






37. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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38. Viewing violence causes anti-social behavior among some children






39. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






40. Universe. Entirety of what you are studying.






41. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






42. Personal noise inserted and pushed in journalism






43. _____________ invented the telegraph in ____________ ('What hath God wrought')






44. Peeks in mid 60's






45. Has the fewest TV viewers






46. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






47. Name of the guy Hearst send to Cuba






48. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






49. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






50. Does not establish causality. Covers what the majority thinks. All perception






Can you answer 50 questions in 15 minutes?



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