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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Write on specific subject on particular schedule
Audimeter
Columnists
Cultivation Theory
Delay
2. A social science on human behavior
Communication
Administrative research
Thomas Edison 1877
Columnists
3. These papers are still doing good despite the rapid circulation of newspapers
7 hours a day
Benjamin Harris 1690
Noise
small town papers
4. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Open-Ended questions
small town papers
Citizen Journalists
5. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Jukebox
3 hours a day
Close-ended questions
Audience - visual - economic - political - gatekeepers
6. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Nellie Bly
Hard news
3 hours a day
Jukebox
7. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Hypercommercialism
Telecommunications Act of 1996
Two Step Flow
8. Provide feedback for movies
Innovators/Early Adaptors
Cultivation Theory
Preview Audiences
Fact about the usage of the media
9. Margin of error in polls
Delay
5%
Powerful Effects Model
Technological determinism
10. Selection Theory: selective about what we ACTUALLY listen to
Technological determinism
The New York Sun
cartoons
Selective Perception
11. A model stating that effects are limited by individual differences and other factors
Cable a' la Carte
Time Warner
5%
Limited Effects Model
12. The phonograph became the first __________ when Edison put a nickel slot on it
Communication
Jukebox
Laggards
Benjamin Day 1833
13. Increasing the amount of advertising and mixing commercial and noncommercial media content
Decoder
Cultural Hegemony
Hypercommercialism
Feedback
14. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Contagion effect
Audimeter
War
15. Regularly updated online journals that comment on just about everything
Blogs
5%
Yellow Journalism
Laggards
16. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Encoder
Winter
Cultivation Analysis
17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Feedback
Sample
Selective exposure
18. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Audience Generated Feedback
Share
Late Majority
Marshal McLuhan
19. Does not establish causality. Covers what the majority thinks. All perception
Laggards
Survey
Bias
News Corp.
20. This cheap newsprint created larger readership
News Hole
Penny Press
Benjamin Harris 1690
Orson Wells 1938
21. This relaxed government restrictions on media ownership
Selective exposure
Telecommunications Act of 1996
Reinforcement Theory
Print media usage
22. Receiver's response to message
Mixed Effects Model
Payne Fund Studies 1929
Feedback
Horizontal monopoly
23. The theory stating that war - being more visual - will get the most attention and headlines in the news
Critical research
Desensitization
Peoplemeter
Burning Tank Theory
24. Average household has a TV set on...
Qualitative research
Audience Generated Feedback
Communication
7 hours a day
25. Media makes the world smaller (technology)--called _____________ ____________
Global village
John Peter Zenger New York Weekly
Beat Reporters
Vertical monopoly
26. Writes on a particular area of interest (crime - sports - etc)
Viacom/CBS
Beat Reporters
Saturation Stage
Integrated audience reach
27. Targeting niche audiences--easier to use selection theory
Narrowcasting
Gannett and McClatchy
Culture
Comcast
28. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Viacom/CBS
3 hours a day
Reinforcement Theory
29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Payne Fund Studies 1929
Share
Columnists
Audience - visual - economic - political - gatekeepers
30. Intellectual questioning about culture and its effect--leads to cultural theory
Critical research
Agenda Setting
Radio usage
Qualitative research
31. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Mixed Effects Model
Gatekeepers
Movie usage
Limited Effects Model
32. Theory that we only pick media that we will find gratifying
John Peter Zenger New York Weekly
Uses and Gratification
Summer
Viacom/CBS
33. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Oligopoly
Open-Ended questions
Amazon and MacMillan Publishing
34. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Mixed Effects Model
News Diffusion
Gannett and McClatchy
Identification
35. This host demonstrated cultural imperialism in campaigning for the Finland President
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183
36. ___________ invented the printing press in __________
Decoder
Johannes Gutenberg 1456
60% More violent
Administrative research
37. Peeks in mid 60's
Jukebox
Saturation Stage
Muckrakers
TV watching
38. Peeks in mid 20's
Experiment
Field experiments
Movie usage
Population
39. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Burning Tank Theory
Orson Wells 1938
Conan O'Brian
40. This invention - used in war - helped to construct the 'inverted pyramid' structure
Economy
Hypercommercialism
Telegraph
General Assignment Reporters (GAs)
41. Letters to the editor - non-scientific
Audience Generated Feedback
Audimeter
Mainstreaming
Identification
42. The TV world is __________________ then the real world
Disney
60% More violent
Summer
Publick Occurences
43. Selection Theory: selective about what you remember
Selective Retention
GE/NBC-Universal
Muckrakers
Narrowcasting
44. Sole owner of Viacom/CBS
Print media usage
Sumner Redstone
Mixed Effects Model
Innovators/Early Adaptors
45. The ______ sends the message
Vertical monopoly
Encoder
Feedback
Soft news
46. Sole owner of News Corp.
Desensitization
Rupert Murdoch
Joint Operating Agreements (JOAs)
Samuel Morse 1844
47. True frontrunners of our daily newspaper (local news on news sheets
cartoons
Orson Wells 1938
Diurnals
Early Window
48. A powerful effects model using the analogy of firing something through society for a direct hit
Share
Muckrakers
Magic Bullet Theory
Innovators/Early Adaptors
49. Entry-level job - don't know what you will write
Media literacy
Empirical research
General Assignment Reporters (GAs)
Publick Occurences
50. Average American spends _________________________ listening to the radio
Contagion effect
Field experiments
Selective Perception
3 hours a day