Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is more credible seeming then newspapers (2 to 1 ratio)






2. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






3. Sensational stories that do not serve the democratic function of journalism






4. 'The medium is the message'






5. Universe. Entirety of what you are studying.






6. Ownership of media companies by multinational corporations






7. NBC is believed to have noise for _______ because it is owned by GE






8. Increasing the amount of advertising and mixing commercial and noncommercial media content






9. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






10. The first major daily






11. Original research. Do it yourself






12. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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13. Placing of stories around ads






14. Around the World in 72 days--stunt journalist






15. Framework for our government






16. A model stating that effects are limited by individual differences and other factors






17. In social cognitive theory - the direct replication of an observed behavior






18. Always greater then the rating number






19. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






20. Weekly news packages in theaters






21. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






22. The ______ sends the message






23. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






24. Where old and new media collide--media across multiple platforms






25. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






26. Direct - immediate causes and effects research






27. A proportion taken to represent the population






28. Research that examines larger cultural effects






29. Recently announced that it would charge for frequent access to website (newspaper)






30. Does not establish causality. Covers what the majority thinks. All perception






31. Personal noise inserted and pushed in journalism






32. The ______ is the receiver of the message






33. People that continue to hold out on technologies






34. Selection Theory: selective about what we ACTUALLY listen to






35. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






36. The ability to effectively and efficiently comprehend and use any form of mediated communication






37. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






38. Age correlates with each medium






39. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






40. This cheap newsprint created larger readership






41. Trying to buy NBC-Universal






42. Targeting niche audiences--easier to use selection theory






43. Technology changes how we live






44. Getting information by word of mouth.






45. _________ broadcasted War of the Worlds on Halloween _______.






46. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






47. Average household has a TV set on...






48. Write on specific subject on particular schedule






49. Average American spends _________________________ listening to the radio






50. _____________ invented the telephone in _____________