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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. True frontrunners of our daily newspaper (local news on news sheets
Reinforcement Theory
Oligopoly
Penny Press
Diurnals
2. Viewing violence causes anti-social behavior among some children
Federalist Papers
TV
Stimulation theory
Paul Lazarsfield
3. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Close-ended questions
TV watching
Desensitization
Magic Bullet Theory
4. Media makes the world smaller (technology)--called _____________ ____________
Global village
Cultural Hegemony
The New York Sun
Selective Retention
5. Framework for our government
A. C. Nielson Co
Convergence
Federalist Papers
Identification
6. A social science on human behavior
J.D. Salinger
Economy
Communication
Zoned editions
7. Publisher - THE Editor - other editors - designers - reporters
Penny Press
Publick Occurences
Hard news
Newspaper Hierarchy
8. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Two Step Flow
Audimeter
Content Analysis
Integrated audience reach
9. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Diurnals
Orson Wells 1938
Mixed Effects Model
10. Average American spends _________________________ listening to the radio
Newspaper Hierarchy
Joseph Pulitzer
3 hours a day
Thomas Edison 1877
11. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Panel Study
Selective Perception
7 hours a day
Close-ended questions
12. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Alternative Press
Two-Step Flow theory
Share Number
Still photography 1839
13. Write on specific subject on particular schedule
Integrated audience reach
Columnists
TV watching
Communication
14. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
A. C. Nielson Co
Early Window
Comcast
15. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Blogs
Panel Study
Samuel Morse 1844
16. The ability to effectively and efficiently comprehend and use any form of mediated communication
Joint Operating Agreements (JOAs)
Vertical monopoly
Dissident Press
Media literacy
17. The ______ is the receiver of the message
Horizontal monopoly
Decoder
Agenda Setting
Wire Services
18. Part of a survey. More then just a one word answer needed. No yes or no questions
Newsreel
Citizen Kane 1941
Open-Ended questions
Contagion effect
19. When one culture forces or pushes their culture on another
Empirical research
Cultural Hegemony
Wilbur Schramm
Imitation
20. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Albert Bandura
William Randolph Hearst
Paul Lazarsfield
Winter
21. Letters to the editor - non-scientific
Survey
60% More violent
Uses and Gratification
Audience Generated Feedback
22. This cheap newsprint created larger readership
Audimeter
Global village
Penny Press
Selective Retention
23. Regularly updated online journals that comment on just about everything
Saturation Stage
Communication
Selective Perception
Blogs
24. Universe. Entirety of what you are studying.
Experiment
Uses and Gratification
Population
News Diffusion
25. Peeks in late teens
Population
Radio usage
Benjamin Harris 1690
Beat Reporters
26. This host demonstrated cultural imperialism in campaigning for the Finland President
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27. A model stating that effects are limited by individual differences and other factors
Peoplemeter
Early Majority
Limited Effects Model
Alexander Graham Bell 1876
28. Television's ability to move people toward a common understanding of how things are
Catharsis
Yellow Journalism
Federalist Papers
Mainstreaming
29. People that continue to hold out on technologies
Decoder
Administrative research
Economy
Laggards
30. The first major daily
Amazon and MacMillan Publishing
The New York Sun
Early Majority
Globalization
31. Suburban or regional versions of a metropolitan paper
Preview Audiences
Federalist Papers
Zoned editions
Two-Step Flow theory
32. Famous radio broadcast proving limited effects theories
Encoder
War of the Worlds
Imitation
Feedback
33. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Radio usage
Movie usage
Watergate Nixon
Saturation Stage
34. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
Rating
J.D. Salinger
7 hours a day
35. Theory that we only pick media that we will find gratifying
Uses and Gratification
Horizontal monopoly
Peoplemeter
Samuel Morse 1844
36. Anything that interferes with or alters the message
Audience Generated Feedback
Telecommunications Act of 1996
Noise
Viacom/CBS
37. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
TV watching
Selective Retention
Still photography 1839
38. ___________ published Publick Occurences in __________
News Diffusion
Vertical monopoly
Benjamin Harris 1690
Selective Perception
39. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Winter
Early Majority
Muckrakers
Administrative research
40. Age correlates with each medium
Interpreter
Powerful Effects Model
Fact about the usage of the media
cartoons
41. aguerre and Niepce invented _________ in ____________
Close-ended questions
Telegraph
Still photography 1839
Decoder
42. Intellectual questioning about culture and its effect--leads to cultural theory
Joseph Pulitzer
Qualitative research
Selective Perception
5%
43. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
GE/NBC-Universal
Empirical research
John Peter Zenger New York Weekly
44. Very sensationalistic journalism
Amazon and MacMillan Publishing
Yellow Journalism
Samuel Morse 1844
3 hours a day
45. Always greater then the rating number
Share Number
small town papers
Selective Perception
Sample
46. Original research. Do it yourself
Viacom/CBS
Primary Research
Narrowcasting
War of the Worlds
47. People that will buy news technologies first
Innovators/Early Adaptors
Jukebox
General Assignment Reporters (GAs)
Product Placement
48. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Time Warner
Integrated audience reach
Identification
Cultivation Analysis
49. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Early Majority
Soft news
Remington
Wire Services
50. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Preview Audiences
Qualitative research
Blogs
Disney