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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Set of values and shared beliefs
Citizen Kane 1941
Movie usage
Two Step Flow
Culture
2. Age correlates with each medium
Mainstreaming
Fact about the usage of the media
Telecommunications Act of 1996
Qualitative research
3. Direct - immediate causes and effects research
Sample
Administrative research
Feedback
Laggards
4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Laggards
Interpreter
Audience - visual - economic - political - gatekeepers
Rupert Murdoch
5. A concentration of media industries into an ever smaller number of companies
News Diffusion
Oligopoly
Critical research
Remington
6. Write on specific subject on particular schedule
Columnists
Audimeter
Selective Perception
Mainstreaming
7. Famous radio broadcast proving limited effects theories
60% More violent
War of the Worlds
Blogs
Narrowcasting
8. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Fact about the usage of the media
Survey
60% More violent
Alternative Press
9. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Orson Wells 1938
Joseph Pulitzer
Early Window
Telecommunications Act of 1996
10. Single company owns every aspect of business (i.e. production - distribution - etc)
Multi-Step Flow theory
Vertical monopoly
Rating
Burning Tank Theory
11. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Gatekeepers
Disney
Sample
12. Theory that watching mediated violence reduces people's inclination to behave aggressively
Imitation
Catharsis
Rupert Murdoch
Marshal McLuhan
13. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
News Corp.
Penny Press
Watergate Nixon
Wire Services
14. Sensational stories that do not serve the democratic function of journalism
Alternative Press
Population
Soft news
Cable a' la Carte
15. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
TV watching
Early Majority
Product Placement
16. In social cognitive theory - the direct replication of an observed behavior
Lab experiments
Imitation
Paul Lazarsfield
William Randolph Hearst
17. Scientific research
Summer
Empirical research
Wire Services
Pulitzer Prize
18. A proportion taken to represent the population
Sample
Audimeter
Empirical research
General Assignment Reporters (GAs)
19. Journalists who use things like Twitter to get info out fast - but they are not professional
Telegraph
Citizen Journalists
Cultivation Analysis
Nellie Bly
20. Weekly news packages in theaters
J.D. Salinger
Oligopoly
Comcast
Newsreel
21. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Vertical monopoly
Citizen Kane 1941
Laggards
Primary Research
22. ___________ invented the printing press in __________
Joint Operating Agreements (JOAs)
Stimulation theory
Johannes Gutenberg 1456
Still photography 1839
23. Writes on a particular area of interest (crime - sports - etc)
Pulitzer Prize
Beat Reporters
Media literacy
Muckrakers
24. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
small town papers
John Peter Zenger New York Weekly
Uses and Gratification
25. ___________ published Publick Occurences in __________
Reinforcement Theory
Dissonance Theory
Benjamin Harris 1690
Nellie Bly
26. People that continue to hold out on technologies
Jukebox
Laggards
Hypercommercialism
Audimeter
27. The ______ is the receiver of the message
A. C. Nielson Co
The New York Sun
News Hole
Decoder
28. aguerre and Niepce invented _________ in ____________
Hypercommercialism
Vertical monopoly
Still photography 1839
Disney
29. A model stating that effects are limited by individual differences and other factors
Soft news
Newsreel
Limited Effects Model
Rupert Murdoch
30. Anything that interferes with or alters the message
Diurnals
Joint Operating Agreements (JOAs)
Noise
Saturation Stage
31. Second biggest attention topic in news
NY Times
Technological determinism
Economy
Lab experiments
32. Very sensationalistic journalism
Yellow Journalism
Diurnals
Technological determinism
Alexander Graham Bell 1876
33. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Movie usage
Newsreel
Two-Step Flow theory
Product Placement
34. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Catharsis
Survey
Saturation Stage
Amazon and MacMillan Publishing
35. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Lab experiments
Uses and Gratification
Audimeter
Watergate Nixon
36. Personal noise inserted and pushed in journalism
Bias
Federalist Papers
Fact about the usage of the media
Share Number
37. Universe. Entirety of what you are studying.
Population
News Corp.
Bias
Global village
38. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
cartoons
Primary Research
Identification
Mixed Effects Model
39. This cheap newsprint created larger readership
Thomas Edison 1877
Disney
Penny Press
Two-Step Flow theory
40. Peeks in mid 20's
Movie usage
The New York Times
Experiment
Population
41. Free - alternative weeklies with a local and political orientation
Dissonance Theory
Samuel Morse 1844
Primary Research
Dissident Press
42. The phonograph became the first __________ when Edison put a nickel slot on it
Telegraph
Jukebox
Close-ended questions
Innovators/Early Adaptors
43. Selection Theory: selective about what we ACTUALLY listen to
small town papers
Selective Perception
Encoder
3 hours a day
44. _____________ created the New York Sun in __________
7 hours a day
Benjamin Day 1833
Empirical research
Saturation Stage
45. The Nation's largest metropolitan daily
Integrated audience reach
Empirical research
The New York Times
War
46. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Open-Ended questions
Publick Occurences
Jukebox
47. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Globalization
Viacom/CBS
Convergence
Decoder
48. Entry-level job - don't know what you will write
Thomas Edison 1877
Sumner Redstone
Empirical research
General Assignment Reporters (GAs)
49. A program that is more specialized to a specific demographic
NY Times
Desensitization
Narrowcasting
Limited Effects Model
50. Getting information by word of mouth.
Two Step Flow
Comcast
NY Times
cartoons