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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media makes the world smaller (technology)--called _____________ ____________
Blogs
Global village
Communication
Winter
2. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Media Originated Feedback
3 hours a day
Uses and Gratification
Time Warner
3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Radio usage
Joint Operating Agreements (JOAs)
Selective Retention
Benjamin Harris 1690
4. Getting information by word of mouth.
Cultivation Theory
The New York Times
Two Step Flow
Still photography 1839
5. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
Imitation
Gannett and McClatchy
Columnists
6. A social science on human behavior
A. C. Nielson Co
Hard news
Sample
Communication
7. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Still photography 1839
Dissident Press
Encoder
8. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Citizen Journalists
Audimeter
Hard news
Agenda-Setting Effect
9. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Rating
Zoned editions
War
10. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
The New York Times
Selective Perception
Cultural Hegemony
11. Recently announced that it would charge for frequent access to website (newspaper)
Cultivation Analysis
Clear Channel
NY Times
Saturation Stage
12. Peeks mid 50's
William Randolph Hearst
Print media usage
Noise
General Assignment Reporters (GAs)
13. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Contagion effect
Uses and Gratification
Critical research
14. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Joint Operating Agreements (JOAs)
Radio usage
Communication
15. People that will buy news technologies first
Innovators/Early Adaptors
Qualitative research
Identification
Viacom/CBS
16. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
War
Panel Study
Joseph Pulitzer
William Randolph Hearst
17. Records what the TV set was currently set on
Cultivation Analysis
J.D. Salinger
Clear Channel
Audimeter
18. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Diurnals
Alternative Press
Disney
19. Awarded every April since 1917 for excellence
Pulitzer Prize
The New York Times
Fact about the usage of the media
Delay
20. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Audience Generated Feedback
Lab experiments
Experiment
21. Ownership of media companies by multinational corporations
Imitation
Conan O'Brian
Globalization
Fact about the usage of the media
22. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Globalization
Viacom/CBS
Survey
News Diffusion
23. The phonograph became the first __________ when Edison put a nickel slot on it
Late Majority
Feedback
Empirical research
Jukebox
24. _____________ created the New York Sun in __________
Benjamin Day 1833
Conan O'Brian
Early Majority
Winter
25. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Jukebox
Citizen Kane 1941
War of the Worlds
Disney
26. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
News Corp.
Delay
Gatekeepers
War of the Worlds
27. Story order emphasis that eventually shapes our world views and values of importance
cartoons
Agenda Setting
Close-ended questions
Late Majority
28. Name of the guy Hearst send to Cuba
Publick Occurences
7 hours a day
Remington
Mainstreaming
29. Research that examines larger cultural effects
Feedback
Experiment
Selective Retention
Critical research
30. NBC is believed to have noise for _______ because it is owned by GE
Two-Step Flow theory
War
Oligopoly
Thomas Edison 1877
31. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Telegraph
Survey
Newspaper Hierarchy
32. The TV world is __________________ then the real world
Viacom/CBS
Stimulation theory
Citizen Journalists
60% More violent
33. Regularly updated online journals that comment on just about everything
Still photography 1839
Blogs
Cultural Hegemony
Narrowcasting
34. Direct - immediate causes and effects research
Thomas Edison 1877
Nellie Bly
Oligopoly
Administrative research
35. Part of a survey. More then just a one word answer needed. No yes or no questions
Secondary research
Paul Lazarsfield
Viacom/CBS
Open-Ended questions
36. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Media Originated Feedback
Peoplemeter
Secondary research
37. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Content Analysis
Peoplemeter
Viacom/CBS
Saturation Stage
38. Sole owner of Viacom/CBS
Sumner Redstone
Encoder
Muckrakers
Audience Generated Feedback
39. Writes on a particular area of interest (crime - sports - etc)
Audience - visual - economic - political - gatekeepers
Saturation Stage
Benjamin Day 1833
Beat Reporters
40. Personal noise inserted and pushed in journalism
60% More violent
Horizontal monopoly
Bias
3 hours a day
41. Peeks in late teens
Lab experiments
Winter
Radio usage
Limited Effects Model
42. In social cognitive theory - the direct replication of an observed behavior
Yellow Journalism
Feedback
Hard news
Imitation
43. Father of Social Science Research
Catharsis theory
Lab experiments
Payne Fund Studies 1929
Paul Lazarsfield
44. Set of values and shared beliefs
Culture
Sumner Redstone
Powerful Effects Model
Arbitron
45. Has the most TV audience
Winter
5%
War of the Worlds
Identification
46. The ability to effectively and efficiently comprehend and use any form of mediated communication
GE/NBC-Universal
Stimulation theory
Share
Media literacy
47. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Close-ended questions
Samuel Morse 1844
Interpreter
48. The biggest owner of radio stations (Dixie Chick controversy)
Stimulation theory
Economy
Clear Channel
GE/NBC-Universal
49. Intellectual questioning about culture and its effect--leads to cultural theory
cartoons
Qualitative research
Payne Fund Studies 1929
Mixed Effects Model
50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
5%
Albert Bandura
Experiment
Wire Services