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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






2. Famous radio broadcast proving limited effects theories






3. The two (in order) largest newspaper chains (USA Today is owned by one)






4. Theory that watching mediated violence reduces people's inclination to behave aggressively






5. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






6. The ______ is the source in which the message passes through (example: book - TV channel)






7. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






8. Increasing the amount of advertising and mixing commercial and noncommercial media content






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. Awarded every April since 1917 for excellence






11. Sole owner of Viacom/CBS






12. These papers are still doing good despite the rapid circulation of newspapers






13. A model stating that media can effect some people - but not others (not everyone)






14. Age correlates with each medium






15. Placing of stories around ads






16. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






17. Theory that we only pick media that we will find gratifying






18. Selection Theory: selective about what you remember






19. The recent e-book battle on the Kindle is between these two...






20. In social cognitive theory - the direct replication of an observed behavior






21. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






22. Receiver's response to message






23. Selection Theory: selective about what we ACTUALLY listen to






24. Targeting niche audiences--easier to use selection theory






25. True frontrunners of our daily newspaper (local news on news sheets






26. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






27. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






28. The ______ is the receiver of the message






29. Sole owner of News Corp.






30. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






31. The percentage of the entire population in that media market






32. Writes on a particular area of interest (crime - sports - etc)






33. Publisher - THE Editor - other editors - designers - reporters






34. Around the World in 72 days--stunt journalist






35. A powerful effects model using the analogy of firing something through society for a direct hit






36. Collection of data that can be characterized and counted in a way. Type of empirical research






37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






38. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






39. Owning several types of related businesses across the board






40. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






41. Write on specific subject on particular schedule






42. The phonograph became the first __________ when Edison put a nickel slot on it






43. Single company owns every aspect of business (i.e. production - distribution - etc)






44. _________ was tried for libel against the British in his newspaper ___________






45. Trying to buy NBC-Universal






46. A concentration of media industries into an ever smaller number of companies






47. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






48. Average household has a TV set on...






49. Research has already been done for you - you just collect it and put it into your paper






50. Sensational stories that do not serve the democratic function of journalism







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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