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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A social science on human behavior
Communication
Comcast
Watergate Nixon
Empirical research
2. Sensational stories that do not serve the democratic function of journalism
Narrowcasting
Newsreel
Uses and Gratification
Soft news
3. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Convergence
Watergate Nixon
Nellie Bly
Population
4. The recent e-book battle on the Kindle is between these two...
5%
TV watching
Amazon and MacMillan Publishing
Experiment
5. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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6. _________ was tried for libel against the British in his newspaper ___________
Catharsis
Sumner Redstone
John Peter Zenger New York Weekly
Delay
7. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Cable a' la Carte
Alexander Graham Bell 1876
News Hole
8. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Conan O'Brian
Time Warner
Administrative research
Integrated audience reach
9. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Communication
Share
Nellie Bly
10. Sole owner of Viacom/CBS
Late Majority
Sumner Redstone
Alexander Graham Bell 1876
Content Analysis
11. In social cognitive theory - the direct replication of an observed behavior
Imitation
Comcast
Selective exposure
Clear Channel
12. Records what the TV set was currently set on
Hard news
News Corp.
Economy
Audimeter
13. Average American spends _________________________ listening to the radio
Close-ended questions
William Randolph Hearst
Communication
3 hours a day
14. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Winter
Panel Study
Audience - visual - economic - political - gatekeepers
News Diffusion
15. Weekly news packages in theaters
Culture
Encoder
Newsreel
Joint Operating Agreements (JOAs)
16. Selection Theory: selective about what you remember
Secondary research
William Randolph Hearst
Selective Retention
Cultivation Analysis
17. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Laggards
Cultivation Theory
Powerful Effects Model
Media Originated Feedback
18. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Integrated audience reach
General Assignment Reporters (GAs)
Citizen Kane 1941
Gatekeepers
19. Theory that watching mediated violence reduces people's inclination to behave aggressively
Desensitization
Catharsis
Contagion effect
Convergence
20. aguerre and Niepce invented _________ in ____________
Still photography 1839
Convergence
Print media usage
News Hole
21. Receiver's response to message
Feedback
Critical research
Federalist Papers
News Hole
22. Targeting niche audiences--easier to use selection theory
A. C. Nielson Co
Narrowcasting
Share Number
Soft news
23. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
3 hours a day
Powerful Effects Model
Encoder
24. Journalists who use things like Twitter to get info out fast - but they are not professional
Media literacy
Technological determinism
Penny Press
Citizen Journalists
25. This relaxed government restrictions on media ownership
Wilbur Schramm
Empirical research
Telecommunications Act of 1996
Nellie Bly
26. The two (in order) largest newspaper chains (USA Today is owned by one)
Product Placement
Blogs
Media Originated Feedback
Gannett and McClatchy
27. Scientific research
Pulitzer Prize
Magic Bullet Theory
Early Majority
Empirical research
28. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Time Warner
Delay
Experiment
29. Father of Social Science Research
Telegraph
Early Window
Paul Lazarsfield
Cultural Hegemony
30. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
NY Times
Still photography 1839
Early Window
Vertical monopoly
31. Original research. Do it yourself
Preview Audiences
Primary Research
Administrative research
Content Analysis
32. Awarded every April since 1917 for excellence
Innovators/Early Adaptors
Benjamin Harris 1690
Pulitzer Prize
Radio usage
33. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
The New York Sun
Joseph Pulitzer
Blogs
Delay
34. ____________ invented the phonograph in _________
Media Originated Feedback
Content Analysis
Thomas Edison 1877
Late Majority
35. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Integrated audience reach
Thomas Edison 1877
Samuel Morse 1844
36. Is more credible seeming then newspapers (2 to 1 ratio)
Arbitron
TV
Globalization
News Hole
37. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Agenda Setting
Critical research
Reinforcement Theory
38. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Time Warner
Wilbur Schramm
Cultural Hegemony
Disney
39. Increasing the amount of advertising and mixing commercial and noncommercial media content
Stimulation theory
Hypercommercialism
General Assignment Reporters (GAs)
Joint Operating Agreements (JOAs)
40. This cheap newsprint created larger readership
Saturation Stage
Powerful Effects Model
Penny Press
Desensitization
41. Average household has a TV set on...
Selective exposure
Multi-Step Flow theory
Pulitzer Prize
7 hours a day
42. 'The medium is the message'
Narrowcasting
Marshal McLuhan
Federalist Papers
Open-Ended questions
43. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Globalization
Primary Research
Narrowcasting
44. Very sensationalistic journalism
Cultural Hegemony
Yellow Journalism
Selective Retention
Nellie Bly
45. Personal noise inserted and pushed in journalism
Bias
Identification
Open-Ended questions
Dissonance Theory
46. _________ broadcasted War of the Worlds on Halloween _______.
Content Analysis
General Assignment Reporters (GAs)
Orson Wells 1938
News Hole
47. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Media Originated Feedback
cartoons
Blogs
Culture
48. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Empirical research
Early Majority
Empirical research
Hypercommercialism
49. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Audimeter
Experiment
Johannes Gutenberg 1456
Watergate Nixon
50. The ______ is the source in which the message passes through (example: book - TV channel)
Rating
Interpreter
Survey
Clear Channel