Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






2. _____________ invented the telephone in _____________






3. Targeting niche audiences--easier to use selection theory






4. The ______ is the receiver of the message






5. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






6. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






7. Theory that watching mediated violence reduces people's inclination to behave aggressively






8. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






9. Where old and new media collide--media across multiple platforms






10. This invention - used in war - helped to construct the 'inverted pyramid' structure






11. Stragglers to buying technology






12. People that continue to hold out on technologies






13. Sole owner of Viacom/CBS






14. Provide feedback for movies






15. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






16. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






17. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






18. _____________ created the New York Sun in __________






19. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






20. ___________ invented the printing press in __________






21. Has the fewest TV viewers






22. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






23. _________ was tried for libel against the British in his newspaper ___________






24. Writes on a particular area of interest (crime - sports - etc)






25. Second biggest attention topic in news






26. A model stating that media has a very direct and universal impact (effect)






27. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






28. First American Newspaper






29. Research has already been done for you - you just collect it and put it into your paper






30. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






31. Placing of stories around ads






32. __________came up with the basic model of mass communication






33. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






34. The theory stating that war - being more visual - will get the most attention and headlines in the news






35. Average household has a TV set on...






36. Framework for our government






37. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






38. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






39. Selection Theory: only expose ourselves to those that we will agree with already






40. Receiver's response to message






41. Recently announced that it would charge for frequent access to website (newspaper)






42. _________ broadcasted War of the Worlds on Halloween _______.






43. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






44. The first major daily






45. Universe. Entirety of what you are studying.






46. Single company owns every aspect of business (i.e. production - distribution - etc)






47. Personal noise inserted and pushed in journalism






48. Collection of data that can be characterized and counted in a way. Type of empirical research






49. One problem with Schramm's model: there is no longer any _______ in the message






50. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.