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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Open-Ended questions
Peoplemeter
Payne Fund Studies 1929
2. Scientific research
7 hours a day
Media literacy
Empirical research
Identification
3. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Empirical research
Newsreel
Benjamin Harris 1690
4. 'The medium is the message'
Marshal McLuhan
Uses and Gratification
Alternative Press
Magic Bullet Theory
5. Set of values and shared beliefs
Clear Channel
Multi-Step Flow theory
Culture
William Randolph Hearst
6. Entry-level job - don't know what you will write
Clear Channel
Culture
General Assignment Reporters (GAs)
Citizen Kane 1941
7. Write on specific subject on particular schedule
Survey
Passive Peoplemeter
Share
Columnists
8. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Audience Generated Feedback
Sample
Noise
Two-Step Flow theory
9. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Technological determinism
War
Two Step Flow
10. Ownership of media companies by multinational corporations
Globalization
Yellow Journalism
Product Placement
Winter
11. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Zoned editions
Lab experiments
News Corp.
Late Majority
12. Sole owner of Viacom/CBS
Bias
Sumner Redstone
Benjamin Day 1833
Arbitron
13. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Wilbur Schramm
Rating
Open-Ended questions
14. Stragglers to buying technology
Telegraph
Wilbur Schramm
Late Majority
Stimulation theory
15. Placing of stories around ads
Economy
Field experiments
News Hole
Wire Services
16. These papers are still doing good despite the rapid circulation of newspapers
Cultivation Theory
Sample
small town papers
Dissident Press
17. The ______ sends the message
Penny Press
Encoder
Benjamin Day 1833
Preview Audiences
18. The first major daily
Decoder
Benjamin Harris 1690
The New York Sun
Population
19. Receiver's response to message
Disney
TV
Feedback
William Randolph Hearst
20. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Catharsis theory
Paul Lazarsfield
Media Originated Feedback
Arbitron
21. Famous radio broadcast proving limited effects theories
War of the Worlds
Zoned editions
Horizontal monopoly
Winter
22. The percentage of the entire population in that media market
Rating
Benjamin Harris 1690
Joint Operating Agreements (JOAs)
A. C. Nielson Co
23. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Viacom/CBS
Stimulation theory
William Randolph Hearst
Dissonance Theory
24. Research that examines larger cultural effects
Muckrakers
5%
Critical research
Conan O'Brian
25. Artificial setting - easier and less expensive - but not as accurate in results
Open-Ended questions
News Diffusion
Lab experiments
Rupert Murdoch
26. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Yellow Journalism
Global village
Soft news
27. _____________ created the New York Sun in __________
Time Warner
Benjamin Day 1833
Viacom/CBS
Pulitzer Prize
28. Single company owns every aspect of business (i.e. production - distribution - etc)
Catharsis
Vertical monopoly
Lab experiments
A. C. Nielson Co
29. Viewing violence causes anti-social behavior among some children
Cultural Hegemony
Economy
Stimulation theory
Experiment
30. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Comcast
Dissident Press
Empirical research
Payne Fund Studies 1929
31. Research has already been done for you - you just collect it and put it into your paper
Saturation Stage
News Hole
Secondary research
Still photography 1839
32. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Narrowcasting
Hypercommercialism
Nellie Bly
33. A powerful effects model using the analogy of firing something through society for a direct hit
Two Step Flow
William Randolph Hearst
Magic Bullet Theory
J.D. Salinger
34. Trying to buy NBC-Universal
Comcast
Decoder
Disney
Newspaper Hierarchy
35. Peeks in late teens
Saturation Stage
Share Number
cartoons
Radio usage
36. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Samuel Morse 1844
Saturation Stage
Wire Services
Audimeter
37. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Nellie Bly
Watergate Nixon
Vertical monopoly
Empirical research
38. Theory that there are multiple opinion leaders that shaper our viewpoints
Conan O'Brian
Multi-Step Flow theory
Beat Reporters
Horizontal monopoly
39. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Agenda-Setting Effect
Thomas Edison 1877
Oligopoly
40. Targeting niche audiences--easier to use selection theory
Share
Narrowcasting
Diurnals
TV
41. Owning several types of related businesses across the board
Viacom/CBS
Horizontal monopoly
Peoplemeter
Soft news
42. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Citizen Kane 1941
Global village
Reinforcement Theory
Time Warner
43. Average household has a TV set on...
Cultivation Theory
The New York Sun
7 hours a day
Stimulation theory
44. Awarded every April since 1917 for excellence
Vertical monopoly
Media Originated Feedback
Pulitzer Prize
Noise
45. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Cultivation Theory
Close-ended questions
Technological determinism
Bias
46. Sole owner of News Corp.
TV watching
Rupert Murdoch
Marshal McLuhan
Decoder
47. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Audience Generated Feedback
Nellie Bly
Population
48. This host demonstrated cultural imperialism in campaigning for the Finland President
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49. _____________ invented the telephone in _____________
Wilbur Schramm
Cultivation Theory
Product Placement
Alexander Graham Bell 1876
50. Father of Social Science Research
Paul Lazarsfield
Cable a' la Carte
Narrowcasting
Integrated audience reach