Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technology changes how we live






2. Anything that interferes with or alters the message






3. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






4. Theory stating that media defines the world for us (over-arching theory)






5. When one culture forces or pushes their culture on another






6. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






7. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






8. Provide feedback for movies






9. Suburban or regional versions of a metropolitan paper






10. ___________ published Publick Occurences in __________






11. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






12. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






13. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






14. The Nation's largest metropolitan daily






15. Targeting niche audiences--easier to use selection theory






16. Research that examines larger cultural effects






17. Where old and new media collide--media across multiple platforms






18. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






19. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






20. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






21. Died recently - wrote The Catcher in the Rye






22. Publisher - THE Editor - other editors - designers - reporters






23. This cheap newsprint created larger readership






24. Journalists who use things like Twitter to get info out fast - but they are not professional






25. Theory that we primarily use mass media to check what we already believe






26. This invention - used in war - helped to construct the 'inverted pyramid' structure






27. __________came up with the basic model of mass communication






28. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






29. Awarded every April since 1917 for excellence






30. This relaxed government restrictions on media ownership






31. Second biggest attention topic in news






32. Stragglers to buying technology






33. Average household has a TV set on...






34. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






35. Investigative journalists that exposed corruption






36. Writes on a particular area of interest (crime - sports - etc)






37. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






38. Sensational stories that do not serve the democratic function of journalism






39. Increasing the amount of advertising and mixing commercial and noncommercial media content






40. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






41. The ______ is the receiver of the message






42. Free - alternative weeklies with a local and political orientation






43. NBC is believed to have noise for _______ because it is owned by GE






44. First American Newspaper






45. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






46. Intellectual questioning about culture and its effect--leads to cultural theory






47. Weekly news packages in theaters






48. Name of the guy Hearst send to Cuba






49. _____________ invented the telegraph in ____________ ('What hath God wrought')






50. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________