Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Died recently - wrote The Catcher in the Rye






2. _________ was tried for libel against the British in his newspaper ___________






3. Direct - immediate causes and effects research






4. People that will buy news technologies first






5. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






6. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






7. This host demonstrated cultural imperialism in campaigning for the Finland President

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8. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






9. Trying to buy NBC-Universal






10. Peeks in mid 20's






11. Research that examines larger cultural effects






12. Around the World in 72 days--stunt journalist






13. Theory that watching mediated violence reduces people's inclination to behave aggressively






14. If the media covers terrorist attacks - it leads to more terrorist attacks






15. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






16. Selection Theory: selective about what we ACTUALLY listen to






17. Theory that we only pick media that we will find gratifying






18. Average American spends _________________________ listening to the radio






19. A social science on human behavior






20. True frontrunners of our daily newspaper (local news on news sheets






21. Has the fewest TV viewers






22. Research has already been done for you - you just collect it and put it into your paper






23. Receiver's response to message






24. Story order emphasis that eventually shapes our world views and values of importance






25. Always greater then the rating number






26. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






27. Set of values and shared beliefs






28. Margin of error in polls






29. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






30. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






31. Artificial setting - easier and less expensive - but not as accurate in results






32. Where old and new media collide--media across multiple platforms






33. Getting information by word of mouth.






34. Father of Social Science Research






35. Collection of data that can be characterized and counted in a way. Type of empirical research






36. __________came up with the basic model of mass communication






37. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






38. Letters to the editor - non-scientific






39. A model stating that media has a very direct and universal impact (effect)






40. Sensational stories that do not serve the democratic function of journalism






41. Intellectual questioning about culture and its effect--leads to cultural theory






42. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






43. Technology changes how we live






44. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






45. Targeting niche audiences--easier to use selection theory






46. Free - alternative weeklies with a local and political orientation






47. Stragglers to buying technology






48. Awarded every April since 1917 for excellence






49. The percentage of the entire population in that media market






50. The ______ is the source in which the message passes through (example: book - TV channel)