Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A powerful effects model using the analogy of firing something through society for a direct hit






2. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






3. Write on specific subject on particular schedule






4. A proportion taken to represent the population






5. Awarded every April since 1917 for excellence






6. Average household has a TV set on...






7. Recently announced that it would charge for frequent access to website (newspaper)






8. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






9. A model stating that media can effect some people - but not others (not everyone)






10. Universe. Entirety of what you are studying.






11. Viewing violence causes anti-social behavior among some children






12. The phonograph became the first __________ when Edison put a nickel slot on it






13. The theory stating that war - being more visual - will get the most attention and headlines in the news






14. Second biggest attention topic in news






15. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






16. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






17. Around the World in 72 days--stunt journalist






18. Intellectual questioning about culture and its effect--leads to cultural theory






19. Theory stating that media defines the world for us (over-arching theory)






20. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


21. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






22. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






23. One problem with Schramm's model: there is no longer any _______ in the message






24. ____________ invented the phonograph in _________






25. Peeks in mid 60's






26. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






27. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






28. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






29. Owning several types of related businesses across the board






30. Publisher - THE Editor - other editors - designers - reporters






31. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






32. Framework for our government






33. Personal noise inserted and pushed in journalism






34. _____________ invented the telephone in _____________






35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






36. Getting information by word of mouth.






37. Entry-level job - don't know what you will write






38. Letters to the editor - non-scientific






39. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






40. Theory that we only pick media that we will find gratifying






41. Research has already been done for you - you just collect it and put it into your paper






42. The recent e-book battle on the Kindle is between these two...






43. The Nation's largest metropolitan daily






44. Is more credible seeming then newspapers (2 to 1 ratio)






45. Has the most TV audience






46. A model stating that media has a very direct and universal impact (effect)






47. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






48. Journalists who use things like Twitter to get info out fast - but they are not professional






49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






50. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer