Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records what the TV set was currently set on






2. The ______ is the source in which the message passes through (example: book - TV channel)






3. Research that examines larger cultural effects






4. Peeks mid 50's






5. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






6. Famous radio broadcast proving limited effects theories






7. Recently announced that it would charge for frequent access to website (newspaper)






8. Media makes the world smaller (technology)--called _____________ ____________






9. Collection of data that can be characterized and counted in a way. Type of empirical research






10. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






11. Is more credible seeming then newspapers (2 to 1 ratio)






12. Average American spends _________________________ listening to the radio






13. The ______ is the receiver of the message






14. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






15. Direct - immediate causes and effects research






16. A powerful effects model using the analogy of firing something through society for a direct hit






17. 'The medium is the message'






18. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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19. _____________ invented the telegraph in ____________ ('What hath God wrought')






20. Average household has a TV set on...






21. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






22. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






23. A model stating that media can effect some people - but not others (not everyone)






24. NBC is believed to have noise for _______ because it is owned by GE






25. Suburban or regional versions of a metropolitan paper






26. Selection Theory: only expose ourselves to those that we will agree with already






27. Selection Theory: selective about what you remember






28. Original research. Do it yourself






29. _________ broadcasted War of the Worlds on Halloween _______.






30. Age correlates with each medium






31. Free - alternative weeklies with a local and political orientation






32. Trying to buy NBC-Universal






33. Weekly news packages in theaters






34. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






35. Technology changes how we live






36. Theory that watching mediated violence reduces people's inclination to behave aggressively






37. Single company owns every aspect of business (i.e. production - distribution - etc)






38. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






39. Placing of stories around ads






40. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






41. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






42. Died recently - wrote The Catcher in the Rye






43. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






44. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






45. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






46. Anything that interferes with or alters the message






47. Viewing violence causes anti-social behavior among some children






48. Letters to the editor - non-scientific






49. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






50. The ability to effectively and efficiently comprehend and use any form of mediated communication