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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing of stories around ads
Wilbur Schramm
Decoder
Population
News Hole
2. Scientific research
Interpreter
Innovators/Early Adaptors
Empirical research
Rupert Murdoch
3. Personal noise inserted and pushed in journalism
Globalization
William Randolph Hearst
Bias
Survey
4. This relaxed government restrictions on media ownership
Dissonance Theory
Telecommunications Act of 1996
Federalist Papers
Newsreel
5. Father of Social Science Research
Share Number
Economy
Paul Lazarsfield
Cultural Hegemony
6. Part of a survey. More then just a one word answer needed. No yes or no questions
Early Majority
Open-Ended questions
Content Analysis
Publick Occurences
7. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Convergence
Identification
Late Majority
8. This cheap newsprint created larger readership
Penny Press
Integrated audience reach
Audience Generated Feedback
Identification
9. Regularly updated online journals that comment on just about everything
Blogs
Beat Reporters
Limited Effects Model
Preview Audiences
10. _____________ created the New York Sun in __________
Disney
Late Majority
Share
Benjamin Day 1833
11. Investigative journalists that exposed corruption
Sumner Redstone
Johannes Gutenberg 1456
Muckrakers
Gatekeepers
12. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
News Corp.
A. C. Nielson Co
Conan O'Brian
Integrated audience reach
13. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Rupert Murdoch
Orson Wells 1938
Albert Bandura
Late Majority
14. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Marshal McLuhan
Hard news
Watergate Nixon
War
15. __________came up with the basic model of mass communication
News Diffusion
Noise
Wilbur Schramm
Movie usage
16. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Beat Reporters
War
5%
News Diffusion
17. The Nation's largest metropolitan daily
Viacom/CBS
Still photography 1839
Encoder
The New York Times
18. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Winter
Pulitzer Prize
Clear Channel
Early Window
19. When one culture forces or pushes their culture on another
Citizen Journalists
NY Times
Cultural Hegemony
Oligopoly
20. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Telegraph
Rating
Experiment
Citizen Journalists
21. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
The New York Times
Horizontal monopoly
Catharsis theory
Joseph Pulitzer
22. Peeks mid 50's
Print media usage
Product Placement
Alexander Graham Bell 1876
Columnists
23. Original research. Do it yourself
Feedback
Primary Research
News Diffusion
Newsreel
24. If the media covers terrorist attacks - it leads to more terrorist attacks
Two Step Flow
Disney
Contagion effect
Clear Channel
25. A powerful effects model using the analogy of firing something through society for a direct hit
Pulitzer Prize
Magic Bullet Theory
Early Window
Conan O'Brian
26. Always greater then the rating number
Economy
Share Number
Catharsis
Pulitzer Prize
27. Provide feedback for movies
Global village
Content Analysis
small town papers
Preview Audiences
28. One problem with Schramm's model: there is no longer any _______ in the message
Clear Channel
Delay
Two-Step Flow theory
Cultural Hegemony
29. Weekly news packages in theaters
Johannes Gutenberg 1456
Vertical monopoly
Amazon and MacMillan Publishing
Newsreel
30. Died recently - wrote The Catcher in the Rye
Rupert Murdoch
J.D. Salinger
Laggards
Population
31. Sensational stories that do not serve the democratic function of journalism
Zoned editions
Survey
Federalist Papers
Soft news
32. Publisher - THE Editor - other editors - designers - reporters
Empirical research
Feedback
Cultivation Analysis
Newspaper Hierarchy
33. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Convergence
GE/NBC-Universal
Albert Bandura
Powerful Effects Model
34. Free - alternative weeklies with a local and political orientation
Saturation Stage
Diurnals
Open-Ended questions
Dissident Press
35. Has the fewest TV viewers
Panel Study
Marshal McLuhan
Telegraph
Summer
36. Universe. Entirety of what you are studying.
Print media usage
Time Warner
J.D. Salinger
Population
37. The first major daily
The New York Sun
Vertical monopoly
7 hours a day
Johannes Gutenberg 1456
38. Targeting niche audiences--easier to use selection theory
Narrowcasting
Powerful Effects Model
Zoned editions
5%
39. The TV world is __________________ then the real world
Imitation
Administrative research
60% More violent
War
40. Is more credible seeming then newspapers (2 to 1 ratio)
Arbitron
Empirical research
Powerful Effects Model
TV
41. Media makes the world smaller (technology)--called _____________ ____________
Wilbur Schramm
Global village
5%
Peoplemeter
42. These papers are still doing good despite the rapid circulation of newspapers
Johannes Gutenberg 1456
small town papers
Audimeter
Arbitron
43. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Two Step Flow
Beat Reporters
News Corp.
44. A program that is more specialized to a specific demographic
Federalist Papers
7 hours a day
Narrowcasting
Movie usage
45. This host demonstrated cultural imperialism in campaigning for the Finland President
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46. Does not establish causality. Covers what the majority thinks. All perception
Survey
Benjamin Harris 1690
Print media usage
Orson Wells 1938
47. Anything that interferes with or alters the message
Catharsis theory
Survey
Feedback
Noise
48. The two (in order) largest newspaper chains (USA Today is owned by one)
Disney
Gannett and McClatchy
J.D. Salinger
Rating
49. First American Newspaper
Passive Peoplemeter
Diurnals
Publick Occurences
Penny Press
50. _____________ invented the telephone in _____________
Agenda-Setting Effect
The New York Sun
Alexander Graham Bell 1876
Passive Peoplemeter