Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - the direct replication of an observed behavior






2. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






3. ___________ invented the printing press in __________






4. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






5. People that will buy news technologies first






6. Ownership of media companies by multinational corporations






7. A powerful effects model using the analogy of firing something through society for a direct hit






8. Getting information by word of mouth.






9. A model stating that media has a very direct and universal impact (effect)






10. Anything that interferes with or alters the message






11. Theory that there are multiple opinion leaders that shaper our viewpoints






12. First American Newspaper






13. A social science on human behavior






14. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






15. Journalists who use things like Twitter to get info out fast - but they are not professional






16. A concentration of media industries into an ever smaller number of companies






17. The ability to effectively and efficiently comprehend and use any form of mediated communication






18. Framework for our government






19. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






20. __________came up with the basic model of mass communication






21. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






22. Famous radio broadcast proving limited effects theories






23. This host demonstrated cultural imperialism in campaigning for the Finland President

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24. A model stating that media can effect some people - but not others (not everyone)






25. Receiver's response to message






26. The ______ sends the message






27. aguerre and Niepce invented _________ in ____________






28. Television's ability to move people toward a common understanding of how things are






29. Sole owner of Viacom/CBS






30. When one culture forces or pushes their culture on another






31. Investigative journalists that exposed corruption






32. _____________ created the New York Sun in __________






33. Weekly news packages in theaters






34. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






35. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






36. Theory that we only pick media that we will find gratifying






37. Age correlates with each medium






38. The TV world is __________________ then the real world






39. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






40. Records what the TV set was currently set on






41. Theory stating that media defines the world for us (over-arching theory)






42. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






43. Publisher - THE Editor - other editors - designers - reporters






44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






45. Average household has a TV set on...






46. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






47. Real-life setting - better - but more expensive






48. Trying to buy NBC-Universal






49. The first major daily






50. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people