Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The biggest owner of radio stations (Dixie Chick controversy)






2. Peeks mid 50's






3. Story order emphasis that eventually shapes our world views and values of importance






4. The recent e-book battle on the Kindle is between these two...






5. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






6. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






7. A powerful effects model using the analogy of firing something through society for a direct hit






8. Peeks in mid 20's






9. Artificial setting - easier and less expensive - but not as accurate in results






10. Second biggest attention topic in news






11. Intellectual questioning about culture and its effect--leads to cultural theory






12. Peeks in late teens






13. Increasing the amount of advertising and mixing commercial and noncommercial media content






14. Famous radio broadcast proving limited effects theories






15. Age correlates with each medium






16. The Nation's largest metropolitan daily






17. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






18. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






19. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






20. A model stating that media can effect some people - but not others (not everyone)






21. Owning several types of related businesses across the board






22. Provide feedback for movies






23. People that will buy news technologies first






24. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






25. If the media covers terrorist attacks - it leads to more terrorist attacks






26. _____________ invented the telegraph in ____________ ('What hath God wrought')






27. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






28. ___________ published Publick Occurences in __________






29. Suburban or regional versions of a metropolitan paper






30. Original research. Do it yourself






31. In social cognitive theory - the direct replication of an observed behavior






32. Selection Theory: selective about what you remember






33. Direct - immediate causes and effects research






34. 'The medium is the message'






35. NBC is believed to have noise for _______ because it is owned by GE






36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






37. The theory stating that war - being more visual - will get the most attention and headlines in the news






38. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






39. Anything that interferes with or alters the message






40. Has the fewest TV viewers






41. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






42. Free - alternative weeklies with a local and political orientation






43. Entry-level job - don't know what you will write






44. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






45. The ______ sends the message






46. Write on specific subject on particular schedule






47. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






48. Theory that we only pick media that we will find gratifying






49. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






50. Is more credible seeming then newspapers (2 to 1 ratio)