SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increasing the amount of advertising and mixing commercial and noncommercial media content
Conan O'Brian
Close-ended questions
Economy
Hypercommercialism
2. Sole owner of Viacom/CBS
Penny Press
Remington
Publick Occurences
Sumner Redstone
3. In social cognitive theory - the direct replication of an observed behavior
Close-ended questions
Imitation
Nellie Bly
Benjamin Harris 1690
4. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Encoder
Noise
Hypercommercialism
5. Theory that watching mediated violence reduces people's inclination to behave aggressively
Vertical monopoly
Fact about the usage of the media
Catharsis
Cultivation Analysis
6. The percentage of the entire population in that media market
Rating
Narrowcasting
Early Window
Survey
7. Placing of stories around ads
Agenda-Setting Effect
News Hole
Cultivation Analysis
Interpreter
8. Media makes the world smaller (technology)--called _____________ ____________
Benjamin Harris 1690
Share
John Peter Zenger New York Weekly
Global village
9. Peeks mid 50's
Multi-Step Flow theory
Decoder
Print media usage
Economy
10. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Movie usage
Nellie Bly
Two-Step Flow theory
Hard news
11. Margin of error in polls
5%
Alexander Graham Bell 1876
Newsreel
Product Placement
12. Selection Theory: selective about what you remember
NY Times
Decoder
Selective Retention
Sample
13. Recently announced that it would charge for frequent access to website (newspaper)
Telecommunications Act of 1996
NY Times
William Randolph Hearst
Stimulation theory
14. Has the fewest TV viewers
Early Window
Summer
Thomas Edison 1877
News Corp.
15. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Imitation
William Randolph Hearst
Viacom/CBS
Dissonance Theory
16. Part of a survey. More then just a one word answer needed. No yes or no questions
Payne Fund Studies 1929
Mainstreaming
Saturation Stage
Open-Ended questions
17. Anything that interferes with or alters the message
Noise
Late Majority
Encoder
Early Window
18. A social science on human behavior
Clear Channel
Open-Ended questions
Communication
Disney
19. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Clear Channel
J.D. Salinger
Culture
Watergate Nixon
20. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Bias
Panel Study
Catharsis theory
Orson Wells 1938
21. Research has already been done for you - you just collect it and put it into your paper
Viacom/CBS
Catharsis
Secondary research
Newsreel
22. Personal noise inserted and pushed in journalism
Panel Study
Albert Bandura
Interpreter
Bias
23. A model stating that effects are limited by individual differences and other factors
Agenda-Setting Effect
Share
Clear Channel
Limited Effects Model
24. Where old and new media collide--media across multiple platforms
Joseph Pulitzer
Convergence
Reinforcement Theory
Catharsis
25. Stragglers to buying technology
Late Majority
Audience Generated Feedback
Dissonance Theory
Reinforcement Theory
26. Very sensationalistic journalism
Dissident Press
Telecommunications Act of 1996
Yellow Journalism
Panel Study
27. ___________ invented the printing press in __________
Samuel Morse 1844
Johannes Gutenberg 1456
Innovators/Early Adaptors
Nellie Bly
28. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Albert Bandura
Alternative Press
Conan O'Brian
29. Peeks in late teens
News Diffusion
Content Analysis
Noise
Radio usage
30. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Lab experiments
Diurnals
Product Placement
Close-ended questions
31. The ______ is the receiver of the message
Secondary research
Samuel Morse 1844
Decoder
News Hole
32. The ability to effectively and efficiently comprehend and use any form of mediated communication
Interpreter
Empirical research
Powerful Effects Model
Media literacy
33. Write on specific subject on particular schedule
Thomas Edison 1877
Two-Step Flow theory
Dissonance Theory
Columnists
34. A model stating that media has a very direct and universal impact (effect)
Marshal McLuhan
Content Analysis
Desensitization
Powerful Effects Model
35. Always greater then the rating number
Field experiments
Share Number
Critical research
Cultivation Analysis
36. A proportion taken to represent the population
William Randolph Hearst
Sample
Administrative research
Beat Reporters
37. Universe. Entirety of what you are studying.
Innovators/Early Adaptors
Still photography 1839
Population
Global village
38. A model stating that media can effect some people - but not others (not everyone)
Paul Lazarsfield
7 hours a day
Mixed Effects Model
Saturation Stage
39. Publisher - THE Editor - other editors - designers - reporters
Secondary research
Media literacy
Soft news
Newspaper Hierarchy
40. Original research. Do it yourself
Winter
GE/NBC-Universal
Print media usage
Primary Research
41. Research that examines larger cultural effects
Critical research
Orson Wells 1938
Passive Peoplemeter
William Randolph Hearst
42. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Joint Operating Agreements (JOAs)
The New York Sun
cartoons
Federalist Papers
43. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Multi-Step Flow theory
Experiment
Catharsis theory
Desensitization
44. This cheap newsprint created larger readership
Globalization
Selective Perception
Penny Press
Qualitative research
45. Getting information by word of mouth.
Hard news
Print media usage
Dissonance Theory
Two Step Flow
46. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Soft news
Secondary research
War of the Worlds
A. C. Nielson Co
47. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
48. The ______ sends the message
Product Placement
Encoder
Wire Services
Empirical research
49. Sole owner of News Corp.
Soft news
Rupert Murdoch
Identification
Telegraph
50. A program that is more specialized to a specific demographic
Catharsis theory
Amazon and MacMillan Publishing
Catharsis
Narrowcasting