Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






2. Intellectual questioning about culture and its effect--leads to cultural theory






3. Writes on a particular area of interest (crime - sports - etc)






4. Name of the guy Hearst send to Cuba






5. ___________ invented the printing press in __________






6. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






7. _________ broadcasted War of the Worlds on Halloween _______.






8. Awarded every April since 1917 for excellence






9. People that will buy news technologies first






10. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






11. This relaxed government restrictions on media ownership






12. True frontrunners of our daily newspaper (local news on news sheets






13. ___________ published Publick Occurences in __________






14. Selection Theory: only expose ourselves to those that we will agree with already






15. Average American spends _________________________ listening to the radio






16. Artificial setting - easier and less expensive - but not as accurate in results






17. Sensational stories that do not serve the democratic function of journalism






18. Write on specific subject on particular schedule






19. Recently announced that it would charge for frequent access to website (newspaper)






20. _____________ created the New York Sun in __________






21. Sole owner of News Corp.






22. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






23. Peeks mid 50's






24. A model stating that effects are limited by individual differences and other factors






25. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






26. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






27. Age correlates with each medium






28. Story order emphasis that eventually shapes our world views and values of importance






29. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






30. Real-life setting - better - but more expensive






31. Receiver's response to message






32. The two (in order) largest newspaper chains (USA Today is owned by one)






33. Around the World in 72 days--stunt journalist






34. Placing of stories around ads






35. Theory that watching mediated violence reduces people's inclination to behave aggressively






36. __________came up with the basic model of mass communication






37. Where old and new media collide--media across multiple platforms






38. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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39. Average household has a TV set on...






40. Does not establish causality. Covers what the majority thinks. All perception






41. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






42. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






43. Television's ability to move people toward a common understanding of how things are






44. Peeks in late teens






45. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






46. Journalists who use things like Twitter to get info out fast - but they are not professional






47. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






48. A concentration of media industries into an ever smaller number of companies






49. Framework for our government






50. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen