Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Original research. Do it yourself






2. Sole owner of Viacom/CBS






3. Direct - immediate causes and effects research






4. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






5. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






6. _________ was tried for libel against the British in his newspaper ___________






7. The phonograph became the first __________ when Edison put a nickel slot on it






8. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






9. Entry-level job - don't know what you will write






10. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






11. The first major daily






12. In social cognitive theory - the direct replication of an observed behavior






13. People that will buy news technologies first






14. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






15. Selection Theory: selective about what we ACTUALLY listen to






16. Peeks in mid 20's






17. First American Newspaper






18. A proportion taken to represent the population






19. Margin of error in polls






20. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






21. ___________ invented the printing press in __________






22. This host demonstrated cultural imperialism in campaigning for the Finland President


23. NBC is believed to have noise for _______ because it is owned by GE






24. Selection Theory: selective about what you remember






25. Collection of data that can be characterized and counted in a way. Type of empirical research






26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






27. Age correlates with each medium






28. The ______ is the source in which the message passes through (example: book - TV channel)






29. Placing of stories around ads






30. Single company owns every aspect of business (i.e. production - distribution - etc)






31. Real-life setting - better - but more expensive






32. Viewing violence causes anti-social behavior among some children






33. Getting information by word of mouth.






34. A program that is more specialized to a specific demographic






35. _____________ invented the telegraph in ____________ ('What hath God wrought')






36. The two (in order) largest newspaper chains (USA Today is owned by one)






37. Artificial setting - easier and less expensive - but not as accurate in results






38. Increasing the amount of advertising and mixing commercial and noncommercial media content






39. These papers are still doing good despite the rapid circulation of newspapers






40. The opinion stage to observable research






41. ___________ published Publick Occurences in __________






42. Around the World in 72 days--stunt journalist






43. Media makes the world smaller (technology)--called _____________ ____________






44. The Nation's largest metropolitan daily






45. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






46. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






47. True frontrunners of our daily newspaper (local news on news sheets






48. The ability to effectively and efficiently comprehend and use any form of mediated communication






49. Technology changes how we live






50. _____________ created the New York Sun in __________