Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People that will buy news technologies first






2. The ability to effectively and efficiently comprehend and use any form of mediated communication






3. Personal noise inserted and pushed in journalism






4. Universe. Entirety of what you are studying.






5. The opinion stage to observable research






6. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






7. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






8. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






9. People that continue to hold out on technologies






10. A program that is more specialized to a specific demographic






11. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






12. The Nation's largest metropolitan daily






13. Famous radio broadcast proving limited effects theories






14. One problem with Schramm's model: there is no longer any _______ in the message






15. Selection Theory: selective about what we ACTUALLY listen to






16. First American Newspaper






17. A model stating that media has a very direct and universal impact (effect)






18. ____________ invented the phonograph in _________






19. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






20. This relaxed government restrictions on media ownership






21. If the media covers terrorist attacks - it leads to more terrorist attacks






22. Peeks in mid 20's






23. The biggest owner of radio stations (Dixie Chick controversy)






24. Owning several types of related businesses across the board






25. Has the most TV audience






26. Theory that we only pick media that we will find gratifying






27. Theory that watching mediated violence reduces people's inclination to behave aggressively






28. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






29. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






30. __________came up with the basic model of mass communication






31. Age correlates with each medium






32. Where old and new media collide--media across multiple platforms






33. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






34. Scientific research






35. Very sensationalistic journalism






36. The first major daily






37. Stragglers to buying technology






38. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






39. Records what the TV set was currently set on






40. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






41. _____________ invented the telegraph in ____________ ('What hath God wrought')






42. Trying to buy NBC-Universal






43. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






45. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






46. Technology changes how we live






47. Write on specific subject on particular schedule






48. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






49. Media makes the world smaller (technology)--called _____________ ____________






50. When one culture forces or pushes their culture on another







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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