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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance
Saturation Stage
Field experiments
Agenda Setting
Diurnals
2. Name of the guy Hearst send to Cuba
Laggards
Orson Wells 1938
Remington
Burning Tank Theory
3. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Desensitization
A. C. Nielson Co
Open-Ended questions
TV watching
4. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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5. Died recently - wrote The Catcher in the Rye
Arbitron
Soft news
Experiment
J.D. Salinger
6. Television's ability to move people toward a common understanding of how things are
News Corp.
Mainstreaming
Nellie Bly
Gatekeepers
7. Peeks in mid 60's
Contagion effect
TV watching
Economy
cartoons
8. Sole owner of News Corp.
small town papers
Penny Press
Benjamin Day 1833
Rupert Murdoch
9. Second biggest attention topic in news
Time Warner
Vertical monopoly
Disney
Economy
10. Where old and new media collide--media across multiple platforms
Muckrakers
J.D. Salinger
Delay
Convergence
11. Is more credible seeming then newspapers (2 to 1 ratio)
Selective Retention
Noise
TV
Global village
12. Regularly updated online journals that comment on just about everything
Burning Tank Theory
Close-ended questions
Blogs
Two Step Flow
13. 'The medium is the message'
Cable a' la Carte
Marshal McLuhan
Agenda Setting
Nellie Bly
14. Framework for our government
TV
Federalist Papers
Amazon and MacMillan Publishing
Convergence
15. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Winter
cartoons
Cable a' la Carte
16. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Technological determinism
Citizen Journalists
3 hours a day
17. Writes on a particular area of interest (crime - sports - etc)
Reinforcement Theory
Product Placement
Oligopoly
Beat Reporters
18. Peeks in late teens
Cable a' la Carte
Radio usage
Mainstreaming
Laggards
19. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Newspaper Hierarchy
News Corp.
Watergate Nixon
Globalization
20. The theory stating that war - being more visual - will get the most attention and headlines in the news
Arbitron
The New York Times
Burning Tank Theory
Movie usage
21. Universe. Entirety of what you are studying.
Agenda Setting
Globalization
Population
Cultural Hegemony
22. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Fact about the usage of the media
Joseph Pulitzer
Global village
Marshal McLuhan
23. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Cable a' la Carte
Muckrakers
Agenda Setting
24. Artificial setting - easier and less expensive - but not as accurate in results
TV
General Assignment Reporters (GAs)
Share Number
Lab experiments
25. If the media covers terrorist attacks - it leads to more terrorist attacks
Limited Effects Model
Contagion effect
Remington
Saturation Stage
26. This host demonstrated cultural imperialism in campaigning for the Finland President
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27. Entry-level job - don't know what you will write
A. C. Nielson Co
Citizen Kane 1941
General Assignment Reporters (GAs)
Limited Effects Model
28. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Penny Press
Critical research
Federalist Papers
Media Originated Feedback
29. Age correlates with each medium
Newspaper Hierarchy
Close-ended questions
Agenda-Setting Effect
Fact about the usage of the media
30. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Saturation Stage
Alexander Graham Bell 1876
Payne Fund Studies 1929
Content Analysis
31. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Albert Bandura
Desensitization
Sumner Redstone
Passive Peoplemeter
32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Hard news
Decoder
Cultivation Analysis
GE/NBC-Universal
33. Set of values and shared beliefs
cartoons
Culture
Viacom/CBS
Telegraph
34. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Payne Fund Studies 1929
Burning Tank Theory
Soft news
Close-ended questions
35. In social cognitive theory - the direct replication of an observed behavior
News Hole
Gannett and McClatchy
Watergate Nixon
Imitation
36. Original research. Do it yourself
Primary Research
Desensitization
Share
Still photography 1839
37. ___________ invented the printing press in __________
Secondary research
Qualitative research
Johannes Gutenberg 1456
Lab experiments
38. Awarded every April since 1917 for excellence
Pulitzer Prize
Peoplemeter
Joint Operating Agreements (JOAs)
Rupert Murdoch
39. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
cartoons
Newspaper Hierarchy
Viacom/CBS
Sample
40. Intellectual questioning about culture and its effect--leads to cultural theory
GE/NBC-Universal
Open-Ended questions
Arbitron
Qualitative research
41. Trying to buy NBC-Universal
7 hours a day
Soft news
Comcast
Wilbur Schramm
42. Recently announced that it would charge for frequent access to website (newspaper)
Powerful Effects Model
NY Times
Soft news
Rupert Murdoch
43. These papers are still doing good despite the rapid circulation of newspapers
Globalization
Viacom/CBS
Thomas Edison 1877
small town papers
44. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Still photography 1839
Product Placement
Early Majority
45. Free - alternative weeklies with a local and political orientation
John Peter Zenger New York Weekly
Print media usage
Citizen Kane 1941
Dissident Press
46. The ability to effectively and efficiently comprehend and use any form of mediated communication
The New York Sun
Soft news
Media literacy
Thomas Edison 1877
47. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Selective exposure
Saturation Stage
Selective Perception
7 hours a day
48. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Sumner Redstone
Citizen Kane 1941
Field experiments
General Assignment Reporters (GAs)
49. NBC is believed to have noise for _______ because it is owned by GE
War
Technological determinism
60% More violent
Culture
50. _____________ created the New York Sun in __________
John Peter Zenger New York Weekly
Penny Press
Federalist Papers
Benjamin Day 1833