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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Citizen Journalists
Fact about the usage of the media
Dissident Press
2. _________ broadcasted War of the Worlds on Halloween _______.
Delay
Orson Wells 1938
Johannes Gutenberg 1456
Powerful Effects Model
3. Has the fewest TV viewers
Summer
Viacom/CBS
Close-ended questions
Two-Step Flow theory
4. Personal noise inserted and pushed in journalism
Watergate Nixon
Vertical monopoly
Bias
Wilbur Schramm
5. _________ was tried for libel against the British in his newspaper ___________
Primary Research
John Peter Zenger New York Weekly
Yellow Journalism
J.D. Salinger
6. aguerre and Niepce invented _________ in ____________
Still photography 1839
Early Window
Mainstreaming
Hypercommercialism
7. Write on specific subject on particular schedule
Communication
Gannett and McClatchy
News Corp.
Columnists
8. Peeks in late teens
Telegraph
Radio usage
Oligopoly
Federalist Papers
9. The two (in order) largest newspaper chains (USA Today is owned by one)
Hypercommercialism
Samuel Morse 1844
Gannett and McClatchy
Citizen Journalists
10. Framework for our government
Innovators/Early Adaptors
Communication
Penny Press
Federalist Papers
11. A concentration of media industries into an ever smaller number of companies
Limited Effects Model
Alternative Press
Oligopoly
Uses and Gratification
12. Original research. Do it yourself
Primary Research
Winter
Empirical research
Catharsis theory
13. Research has already been done for you - you just collect it and put it into your paper
Field experiments
Dissident Press
Zoned editions
Secondary research
14. The biggest owner of radio stations (Dixie Chick controversy)
The New York Sun
Newsreel
Narrowcasting
Clear Channel
15. Anything that interferes with or alters the message
Passive Peoplemeter
Media literacy
Noise
War of the Worlds
16. Selection Theory: only expose ourselves to those that we will agree with already
TV watching
Selective exposure
Samuel Morse 1844
Hard news
17. 'The medium is the message'
Marshal McLuhan
Product Placement
Orson Wells 1938
Burning Tank Theory
18. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Newsreel
Narrowcasting
Beat Reporters
19. Story order emphasis that eventually shapes our world views and values of importance
Share
War
Agenda Setting
Magic Bullet Theory
20. NBC is believed to have noise for _______ because it is owned by GE
War
Narrowcasting
Innovators/Early Adaptors
A. C. Nielson Co
21. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Peoplemeter
Radio usage
Time Warner
Convergence
22. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Global village
John Peter Zenger New York Weekly
Blogs
Joint Operating Agreements (JOAs)
23. The first major daily
News Hole
Experiment
The New York Sun
Feedback
24. Age correlates with each medium
Experiment
Fact about the usage of the media
Print media usage
Rating
25. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
The New York Sun
Delay
News Diffusion
Orson Wells 1938
26. Journalists who use things like Twitter to get info out fast - but they are not professional
Telegraph
Citizen Journalists
News Diffusion
Secondary research
27. A proportion taken to represent the population
Oligopoly
Dissonance Theory
Sample
Zoned editions
28. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Sumner Redstone
The New York Sun
Identification
29. When one culture forces or pushes their culture on another
Zoned editions
Benjamin Harris 1690
Newsreel
Cultural Hegemony
30. Theory that we primarily use mass media to check what we already believe
Comcast
Global village
7 hours a day
Reinforcement Theory
31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Winter
Multi-Step Flow theory
Early Window
General Assignment Reporters (GAs)
32. This cheap newsprint created larger readership
3 hours a day
Penny Press
Alexander Graham Bell 1876
Disney
33. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Agenda-Setting Effect
Viacom/CBS
Feedback
34. Father of Social Science Research
Cultivation Theory
Paul Lazarsfield
3 hours a day
Contagion effect
35. Second biggest attention topic in news
Economy
News Diffusion
Johannes Gutenberg 1456
Laggards
36. Publisher - THE Editor - other editors - designers - reporters
cartoons
War of the Worlds
Newspaper Hierarchy
Critical research
37. Universe. Entirety of what you are studying.
Population
Panel Study
Alternative Press
Late Majority
38. Selection Theory: selective about what you remember
Diurnals
Selective Retention
Convergence
Desensitization
39. A model stating that media can effect some people - but not others (not everyone)
Critical research
Integrated audience reach
TV watching
Mixed Effects Model
40. ___________ invented the printing press in __________
Empirical research
Laggards
Nellie Bly
Johannes Gutenberg 1456
41. The opinion stage to observable research
Noise
Empirical research
Open-Ended questions
The New York Times
42. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Selective Perception
Integrated audience reach
Product Placement
Reinforcement Theory
43. The TV world is __________________ then the real world
Economy
60% More violent
Print media usage
Johannes Gutenberg 1456
44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Sumner Redstone
Watergate Nixon
GE/NBC-Universal
Citizen Kane 1941
45. One problem with Schramm's model: there is no longer any _______ in the message
Delay
TV
Newsreel
Peoplemeter
46. The Nation's largest metropolitan daily
Winter
Early Majority
Survey
The New York Times
47. Increasing the amount of advertising and mixing commercial and noncommercial media content
Fact about the usage of the media
Beat Reporters
Field experiments
Hypercommercialism
48. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Multi-Step Flow theory
Early Majority
Experiment
Critical research
49. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Uses and Gratification
Magic Bullet Theory
Two-Step Flow theory
50. Ownership of media companies by multinational corporations
Muckrakers
Stimulation theory
Amazon and MacMillan Publishing
Globalization