Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the entire population in that media market






2. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






3. The ______ is the receiver of the message






4. Selection Theory: only expose ourselves to those that we will agree with already






5. Regularly updated online journals that comment on just about everything






6. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






7. Died recently - wrote The Catcher in the Rye






8. _________ broadcasted War of the Worlds on Halloween _______.






9. Owning several types of related businesses across the board






10. This host demonstrated cultural imperialism in campaigning for the Finland President

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11. Viewing violence causes anti-social behavior among some children






12. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






13. The ______ is the source in which the message passes through (example: book - TV channel)






14. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






15. Artificial setting - easier and less expensive - but not as accurate in results






16. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






17. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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18. Increasing the amount of advertising and mixing commercial and noncommercial media content






19. The theory stating that war - being more visual - will get the most attention and headlines in the news






20. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






21. A program that is more specialized to a specific demographic






22. Intellectual questioning about culture and its effect--leads to cultural theory






23. Targeting niche audiences--easier to use selection theory






24. Selection Theory: selective about what you remember






25. Sole owner of Viacom/CBS






26. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






27. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






28. _____________ invented the telegraph in ____________ ('What hath God wrought')






29. Journalists who use things like Twitter to get info out fast - but they are not professional






30. When one culture forces or pushes their culture on another






31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






32. Write on specific subject on particular schedule






33. The ability to effectively and efficiently comprehend and use any form of mediated communication






34. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






35. Records what the TV set was currently set on






36. First American Newspaper






37. Theory stating that media defines the world for us (over-arching theory)






38. _____________ created the New York Sun in __________






39. A proportion taken to represent the population






40. Technology changes how we live






41. ___________ published Publick Occurences in __________






42. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






43. The TV world is __________________ then the real world






44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






45. The phonograph became the first __________ when Edison put a nickel slot on it






46. Famous radio broadcast proving limited effects theories






47. Original research. Do it yourself






48. Direct - immediate causes and effects research






49. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






50. Single company owns every aspect of business (i.e. production - distribution - etc)