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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first major daily
The New York Sun
Noise
Remington
Publick Occurences
2. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Selective exposure
Dissonance Theory
Arbitron
Open-Ended questions
3. Theory that we primarily use mass media to check what we already believe
Benjamin Day 1833
Still photography 1839
Experiment
Reinforcement Theory
4. Anything that interferes with or alters the message
Dissident Press
Delay
Noise
Audience - visual - economic - political - gatekeepers
5. Suburban or regional versions of a metropolitan paper
Radio usage
Federalist Papers
Zoned editions
News Corp.
6. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
TV
Field experiments
Alternative Press
7. If the media covers terrorist attacks - it leads to more terrorist attacks
Saturation Stage
General Assignment Reporters (GAs)
Fact about the usage of the media
Contagion effect
8. Selection Theory: selective about what you remember
3 hours a day
Selective Retention
Vertical monopoly
Product Placement
9. Sole owner of Viacom/CBS
Audience Generated Feedback
Sumner Redstone
5%
Agenda-Setting Effect
10. Name of the guy Hearst send to Cuba
Critical research
Dissonance Theory
Remington
Sumner Redstone
11. People that continue to hold out on technologies
Joint Operating Agreements (JOAs)
Laggards
Globalization
Columnists
12. Average American spends _________________________ listening to the radio
Hard news
Fact about the usage of the media
Empirical research
3 hours a day
13. Peeks mid 50's
Zoned editions
Print media usage
Yellow Journalism
Albert Bandura
14. A program that is more specialized to a specific demographic
Narrowcasting
Media Originated Feedback
Albert Bandura
Oligopoly
15. The Nation's largest metropolitan daily
The New York Times
Mixed Effects Model
War of the Worlds
Passive Peoplemeter
16. Framework for our government
Sumner Redstone
Federalist Papers
Powerful Effects Model
Feedback
17. This cheap newsprint created larger readership
Penny Press
Benjamin Day 1833
Pulitzer Prize
Viacom/CBS
18. A powerful effects model using the analogy of firing something through society for a direct hit
Dissident Press
Magic Bullet Theory
Audience - visual - economic - political - gatekeepers
Paul Lazarsfield
19. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Rupert Murdoch
5%
Survey
20. Letters to the editor - non-scientific
Benjamin Harris 1690
Audience Generated Feedback
Narrowcasting
Laggards
21. Average household has a TV set on...
Marshal McLuhan
7 hours a day
Peoplemeter
Imitation
22. Ownership of media companies by multinational corporations
Globalization
Burning Tank Theory
Muckrakers
Oligopoly
23. _________ was tried for libel against the British in his newspaper ___________
Oligopoly
Uses and Gratification
Payne Fund Studies 1929
John Peter Zenger New York Weekly
24. 'The medium is the message'
Blogs
Clear Channel
Culture
Marshal McLuhan
25. Placing of stories around ads
Pulitzer Prize
Penny Press
Field experiments
News Hole
26. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Still photography 1839
Audience - visual - economic - political - gatekeepers
Culture
27. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
Joint Operating Agreements (JOAs)
Cable a' la Carte
Experiment
28. A social science on human behavior
Communication
War
GE/NBC-Universal
Amazon and MacMillan Publishing
29. True frontrunners of our daily newspaper (local news on news sheets
Laggards
Survey
Publick Occurences
Diurnals
30. Margin of error in polls
Pulitzer Prize
5%
GE/NBC-Universal
Media literacy
31. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
60% More violent
Media Originated Feedback
Selective Perception
Joseph Pulitzer
32. Around the World in 72 days--stunt journalist
Integrated audience reach
Nellie Bly
Dissident Press
Orson Wells 1938
33. Trying to buy NBC-Universal
Comcast
Bias
Wilbur Schramm
Joseph Pulitzer
34. This invention - used in war - helped to construct the 'inverted pyramid' structure
War of the Worlds
Late Majority
Telegraph
Alexander Graham Bell 1876
35. Provide feedback for movies
Preview Audiences
News Corp.
Lab experiments
Magic Bullet Theory
36. First American Newspaper
Selective Perception
Publick Occurences
Mixed Effects Model
Culture
37. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Gannett and McClatchy
Stimulation theory
Citizen Kane 1941
38. Where old and new media collide--media across multiple platforms
Gatekeepers
Newsreel
Rating
Convergence
39. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Technological determinism
Share
Innovators/Early Adaptors
Audience - visual - economic - political - gatekeepers
40. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Telecommunications Act of 1996
Selective Retention
Early Window
Delay
41. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Magic Bullet Theory
Qualitative research
Cable a' la Carte
Passive Peoplemeter
42. Personal noise inserted and pushed in journalism
Benjamin Day 1833
Bias
Nellie Bly
Cultivation Analysis
43. _____________ created the New York Sun in __________
Sample
Benjamin Day 1833
Identification
William Randolph Hearst
44. Set of values and shared beliefs
Gatekeepers
Culture
Audience - visual - economic - political - gatekeepers
Agenda Setting
45. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Conan O'Brian
Telegraph
Empirical research
46. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
7 hours a day
Early Majority
Stimulation theory
Feedback
47. Does not establish causality. Covers what the majority thinks. All perception
Early Majority
small town papers
Survey
Agenda-Setting Effect
48. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Citizen Kane 1941
Cultivation Analysis
3 hours a day
GE/NBC-Universal
49. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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50. A proportion taken to represent the population
TV
Sample
Survey
Globalization