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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collection of data that can be characterized and counted in a way. Type of empirical research
Selective Perception
Gatekeepers
Content Analysis
Encoder
2. The first major daily
Citizen Journalists
J.D. Salinger
Muckrakers
The New York Sun
3. Letters to the editor - non-scientific
Audience Generated Feedback
Culture
Payne Fund Studies 1929
Population
4. True frontrunners of our daily newspaper (local news on news sheets
Penny Press
Diurnals
Product Placement
Innovators/Early Adaptors
5. Scientific research
Empirical research
Rating
Secondary research
Alternative Press
6. Journalists who use things like Twitter to get info out fast - but they are not professional
Two Step Flow
Citizen Journalists
Penny Press
Preview Audiences
7. Selection Theory: selective about what you remember
A. C. Nielson Co
Sumner Redstone
Narrowcasting
Selective Retention
8. Framework for our government
Viacom/CBS
Print media usage
Telegraph
Federalist Papers
9. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Hard news
Empirical research
Innovators/Early Adaptors
10. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Radio usage
Catharsis theory
Joint Operating Agreements (JOAs)
Multi-Step Flow theory
11. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Administrative research
Limited Effects Model
Viacom/CBS
Panel Study
12. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Columnists
TV watching
Dissonance Theory
Rupert Murdoch
13. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Beat Reporters
Yellow Journalism
Content Analysis
14. These papers are still doing good despite the rapid circulation of newspapers
Bias
small town papers
Narrowcasting
Thomas Edison 1877
15. The biggest owner of radio stations (Dixie Chick controversy)
7 hours a day
Narrowcasting
Clear Channel
Citizen Journalists
16. Sole owner of News Corp.
Rating
Rupert Murdoch
Stimulation theory
News Corp.
17. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Peoplemeter
7 hours a day
Wilbur Schramm
18. _________ broadcasted War of the Worlds on Halloween _______.
Open-Ended questions
Orson Wells 1938
Dissident Press
Blogs
19. Ownership of media companies by multinational corporations
Contagion effect
Economy
Mainstreaming
Globalization
20. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Rupert Murdoch
Magic Bullet Theory
Audience Generated Feedback
21. Peeks in mid 60's
Payne Fund Studies 1929
Yellow Journalism
TV watching
Wilbur Schramm
22. The ______ is the source in which the message passes through (example: book - TV channel)
Qualitative research
Benjamin Harris 1690
Interpreter
Integrated audience reach
23. Sensational stories that do not serve the democratic function of journalism
Peoplemeter
Catharsis theory
Panel Study
Soft news
24. In social cognitive theory - the direct replication of an observed behavior
Imitation
Delay
Cultivation Analysis
Narrowcasting
25. Famous radio broadcast proving limited effects theories
Feedback
Uses and Gratification
Telecommunications Act of 1996
War of the Worlds
26. Average American spends _________________________ listening to the radio
Content Analysis
Albert Bandura
Mainstreaming
3 hours a day
27. A proportion taken to represent the population
Product Placement
Sample
Fact about the usage of the media
Media literacy
28. Where old and new media collide--media across multiple platforms
Hard news
Convergence
Print media usage
Amazon and MacMillan Publishing
29. Single company owns every aspect of business (i.e. production - distribution - etc)
Beat Reporters
Vertical monopoly
Radio usage
Identification
30. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
William Randolph Hearst
Newsreel
Administrative research
31. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
3 hours a day
Yellow Journalism
Culture
32. When one culture forces or pushes their culture on another
Lab experiments
Cultural Hegemony
Limited Effects Model
Powerful Effects Model
33. Father of Social Science Research
Stimulation theory
Johannes Gutenberg 1456
Beat Reporters
Paul Lazarsfield
34. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Early Window
Pulitzer Prize
Product Placement
Population
35. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Administrative research
Media literacy
Panel Study
Alternative Press
36. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Economy
Zoned editions
Radio usage
37. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
TV watching
Newspaper Hierarchy
Alternative Press
J.D. Salinger
38. Suburban or regional versions of a metropolitan paper
Zoned editions
Cultural Hegemony
Field experiments
Amazon and MacMillan Publishing
39. The ______ is the receiver of the message
Uses and Gratification
Decoder
Content Analysis
Rating
40. Records what the TV set was currently set on
Audimeter
Winter
Imitation
Powerful Effects Model
41. Personal noise inserted and pushed in journalism
Bias
Multi-Step Flow theory
Burning Tank Theory
Newspaper Hierarchy
42. Original research. Do it yourself
Burning Tank Theory
Telecommunications Act of 1996
Primary Research
Two Step Flow
43. Theory that we primarily use mass media to check what we already believe
Newspaper Hierarchy
Primary Research
Stimulation theory
Reinforcement Theory
44. Television's ability to move people toward a common understanding of how things are
Mainstreaming
Beat Reporters
Cultural Hegemony
Wire Services
45. _____________ created the New York Sun in __________
Narrowcasting
Benjamin Day 1833
William Randolph Hearst
Interpreter
46. Does not establish causality. Covers what the majority thinks. All perception
Magic Bullet Theory
Payne Fund Studies 1929
Catharsis theory
Survey
47. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Decoder
Media Originated Feedback
Rupert Murdoch
Gatekeepers
48. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
News Diffusion
A. C. Nielson Co
Empirical research
Sample
49. Average household has a TV set on...
7 hours a day
The New York Times
Muckrakers
Decoder
50. Theory that there are multiple opinion leaders that shaper our viewpoints
Samuel Morse 1844
Multi-Step Flow theory
Joint Operating Agreements (JOAs)
Passive Peoplemeter