Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






2. The biggest owner of radio stations (Dixie Chick controversy)






3. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






4. People that will buy news technologies first






5. When one culture forces or pushes their culture on another






6. ___________ published Publick Occurences in __________






7. A proportion taken to represent the population






8. A model stating that media can effect some people - but not others (not everyone)






9. Part of a survey. More then just a one word answer needed. No yes or no questions






10. Awarded every April since 1917 for excellence






11. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






12. Selection Theory: selective about what we ACTUALLY listen to






13. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






14. A concentration of media industries into an ever smaller number of companies






15. The Nation's largest metropolitan daily






16. Died recently - wrote The Catcher in the Rye






17. Average household has a TV set on...






18. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






19. The TV world is __________________ then the real world






20. Real-life setting - better - but more expensive






21. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






22. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






23. Peeks in late teens






24. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






25. Increasing the amount of advertising and mixing commercial and noncommercial media content






26. Placing of stories around ads






27. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






28. A social science on human behavior






29. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






30. _____________ invented the telegraph in ____________ ('What hath God wrought')






31. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






32. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






33. Television's ability to move people toward a common understanding of how things are






34. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






35. Suburban or regional versions of a metropolitan paper






36. _________ was tried for libel against the British in his newspaper ___________






37. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






38. The percentage of the entire population in that media market






39. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






40. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






41. A model stating that effects are limited by individual differences and other factors






42. _________ broadcasted War of the Worlds on Halloween _______.






43. Sensational stories that do not serve the democratic function of journalism






44. Technology changes how we live






45. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






46. Weekly news packages in theaters






47. This cheap newsprint created larger readership






48. Artificial setting - easier and less expensive - but not as accurate in results






49. ___________ invented the printing press in __________






50. In social cognitive theory - the direct replication of an observed behavior