Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collection of data that can be characterized and counted in a way. Type of empirical research






2. Father of Social Science Research






3. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






4. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






5. Age correlates with each medium






6. Has the fewest TV viewers






7. The opinion stage to observable research






8. Around the World in 72 days--stunt journalist






9. Receiver's response to message






10. This relaxed government restrictions on media ownership






11. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






12. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






13. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






14. These papers are still doing good despite the rapid circulation of newspapers






15. Letters to the editor - non-scientific






16. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






17. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






18. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






19. Theory that we only pick media that we will find gratifying






20. Single company owns every aspect of business (i.e. production - distribution - etc)






21. Getting information by word of mouth.






22. The ______ sends the message






23. Theory that watching mediated violence reduces people's inclination to behave aggressively






24. A proportion taken to represent the population






25. Died recently - wrote The Catcher in the Rye






26. The recent e-book battle on the Kindle is between these two...






27. Investigative journalists that exposed corruption






28. Sensational stories that do not serve the democratic function of journalism






29. _____________ invented the telephone in _____________






30. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






31. Entry-level job - don't know what you will write






32. Anything that interferes with or alters the message






33. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






34. ___________ invented the printing press in __________






35. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






36. One problem with Schramm's model: there is no longer any _______ in the message






37. Targeting niche audiences--easier to use selection theory






38. Writes on a particular area of interest (crime - sports - etc)






39. ___________ published Publick Occurences in __________






40. Where old and new media collide--media across multiple platforms






41. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






42. Personal noise inserted and pushed in journalism






43. Research that examines larger cultural effects






44. A model stating that effects are limited by individual differences and other factors






45. Recently announced that it would charge for frequent access to website (newspaper)






46. Stragglers to buying technology






47. Famous radio broadcast proving limited effects theories






48. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






49. Sole owner of News Corp.






50. Average American spends _________________________ listening to the radio