Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






2. Famous radio broadcast proving limited effects theories






3. Writes on a particular area of interest (crime - sports - etc)






4. _____________ invented the telegraph in ____________ ('What hath God wrought')






5. Sensational stories that do not serve the democratic function of journalism






6. Viewing violence causes anti-social behavior among some children






7. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






8. The two (in order) largest newspaper chains (USA Today is owned by one)






9. This invention - used in war - helped to construct the 'inverted pyramid' structure






10. Targeting niche audiences--easier to use selection theory






11. Awarded every April since 1917 for excellence






12. Collection of data that can be characterized and counted in a way. Type of empirical research






13. Original research. Do it yourself






14. Peeks mid 50's






15. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






16. _________ was tried for libel against the British in his newspaper ___________






17. __________came up with the basic model of mass communication






18. Sole owner of Viacom/CBS






19. This host demonstrated cultural imperialism in campaigning for the Finland President


20. Where old and new media collide--media across multiple platforms






21. 'The medium is the message'






22. ___________ invented the printing press in __________






23. Universe. Entirety of what you are studying.






24. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






25. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






26. Recently announced that it would charge for frequent access to website (newspaper)






27. Getting information by word of mouth.






28. The ______ sends the message






29. Set of values and shared beliefs






30. Intellectual questioning about culture and its effect--leads to cultural theory






31. Media makes the world smaller (technology)--called _____________ ____________






32. The recent e-book battle on the Kindle is between these two...






33. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






34. Records what the TV set was currently set on






35. First American Newspaper






36. Research has already been done for you - you just collect it and put it into your paper






37. The ability to effectively and efficiently comprehend and use any form of mediated communication






38. Average American spends _________________________ listening to the radio






39. Margin of error in polls






40. Trying to buy NBC-Universal






41. A proportion taken to represent the population






42. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






43. The first major daily






44. Television's ability to move people toward a common understanding of how things are






45. A model stating that media has a very direct and universal impact (effect)






46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






47. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






48. The TV world is __________________ then the real world






49. Ownership of media companies by multinational corporations






50. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign