Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that we primarily use mass media to check what we already believe






2. Television's ability to move people toward a common understanding of how things are






3. Letters to the editor - non-scientific






4. People that continue to hold out on technologies






5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






6. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






7. Direct - immediate causes and effects research






8. ____________ invented the phonograph in _________






9. _____________ created the New York Sun in __________






10. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






11. Is more credible seeming then newspapers (2 to 1 ratio)






12. Sensational stories that do not serve the democratic function of journalism






13. Part of a survey. More then just a one word answer needed. No yes or no questions






14. Second biggest attention topic in news






15. A social science on human behavior






16. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






17. Awarded every April since 1917 for excellence






18. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






19. Ownership of media companies by multinational corporations






20. A model stating that effects are limited by individual differences and other factors






21. Getting information by word of mouth.






22. Has the fewest TV viewers






23. _____________ invented the telegraph in ____________ ('What hath God wrought')






24. Writes on a particular area of interest (crime - sports - etc)






25. Owning several types of related businesses across the board






26. Theory stating that media defines the world for us (over-arching theory)






27. ___________ invented the printing press in __________






28. Died recently - wrote The Catcher in the Rye






29. This invention - used in war - helped to construct the 'inverted pyramid' structure






30. The biggest owner of radio stations (Dixie Chick controversy)






31. 'The medium is the message'






32. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






33. Age correlates with each medium






34. This cheap newsprint created larger readership






35. Free - alternative weeklies with a local and political orientation






36. Does not establish causality. Covers what the majority thinks. All perception






37. The recent e-book battle on the Kindle is between these two...






38. Average American spends _________________________ listening to the radio






39. Around the World in 72 days--stunt journalist






40. Original research. Do it yourself






41. A powerful effects model using the analogy of firing something through society for a direct hit






42. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






43. The ______ sends the message






44. Selection Theory: selective about what you remember






45. Real-life setting - better - but more expensive






46. Peeks in late teens






47. ___________ published Publick Occurences in __________






48. Artificial setting - easier and less expensive - but not as accurate in results






49. Story order emphasis that eventually shapes our world views and values of importance






50. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair