Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what we ACTUALLY listen to






2. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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3. This invention - used in war - helped to construct the 'inverted pyramid' structure






4. People that will buy news technologies first






5. Intellectual questioning about culture and its effect--leads to cultural theory






6. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






7. ____________ invented the phonograph in _________






8. __________came up with the basic model of mass communication






9. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






10. Free - alternative weeklies with a local and political orientation






11. The biggest owner of radio stations (Dixie Chick controversy)






12. Trying to buy NBC-Universal






13. Has the most TV audience






14. Around the World in 72 days--stunt journalist






15. aguerre and Niepce invented _________ in ____________






16. Peeks in mid 60's






17. _________ was tried for libel against the British in his newspaper ___________






18. Set of values and shared beliefs






19. Stragglers to buying technology






20. Theory that we primarily use mass media to check what we already believe






21. Does not establish causality. Covers what the majority thinks. All perception






22. Theory stating that media defines the world for us (over-arching theory)






23. The Nation's largest metropolitan daily






24. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






25. When one culture forces or pushes their culture on another






26. Suburban or regional versions of a metropolitan paper






27. The phonograph became the first __________ when Edison put a nickel slot on it






28. Television's ability to move people toward a common understanding of how things are






29. Very sensationalistic journalism






30. A program that is more specialized to a specific demographic






31. 'The medium is the message'






32. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






33. Increasing the amount of advertising and mixing commercial and noncommercial media content






34. Entry-level job - don't know what you will write






35. Story order emphasis that eventually shapes our world views and values of importance






36. The percentage of the entire population in that media market






37. ___________ invented the printing press in __________






38. Research that examines larger cultural effects






39. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






40. These papers are still doing good despite the rapid circulation of newspapers






41. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






42. Peeks mid 50's






43. Direct - immediate causes and effects research






44. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






45. Journalists who use things like Twitter to get info out fast - but they are not professional






46. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






47. Theory that there are multiple opinion leaders that shaper our viewpoints






48. This host demonstrated cultural imperialism in campaigning for the Finland President

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49. The TV world is __________________ then the real world






50. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people