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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writes on a particular area of interest (crime - sports - etc)
Administrative research
Share Number
Beat Reporters
Rupert Murdoch
2. Theory that watching mediated violence reduces people's inclination to behave aggressively
John Peter Zenger New York Weekly
Catharsis
Arbitron
Lab experiments
3. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Rating
Early Majority
Early Window
Nellie Bly
4. Real-life setting - better - but more expensive
Telegraph
Diurnals
Newspaper Hierarchy
Field experiments
5. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Rating
Desensitization
Primary Research
Citizen Kane 1941
6. Free - alternative weeklies with a local and political orientation
Dissident Press
Survey
Hypercommercialism
Cultural Hegemony
7. Framework for our government
cartoons
Communication
Oligopoly
Federalist Papers
8. Theory stating that media defines the world for us (over-arching theory)
Passive Peoplemeter
Vertical monopoly
Share Number
Cultivation Theory
9. Peeks in late teens
Agenda-Setting Effect
Radio usage
Joint Operating Agreements (JOAs)
Selective Retention
10. People that will buy news technologies first
Comcast
Qualitative research
Integrated audience reach
Innovators/Early Adaptors
11. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Lab experiments
Communication
small town papers
12. ___________ invented the printing press in __________
Movie usage
Johannes Gutenberg 1456
Horizontal monopoly
Time Warner
13. Increasing the amount of advertising and mixing commercial and noncommercial media content
Late Majority
Culture
Hypercommercialism
Powerful Effects Model
14. _____________ invented the telegraph in ____________ ('What hath God wrought')
Time Warner
Samuel Morse 1844
Hypercommercialism
Print media usage
15. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Joseph Pulitzer
Panel Study
Burning Tank Theory
Passive Peoplemeter
16. A concentration of media industries into an ever smaller number of companies
Empirical research
Oligopoly
TV
Bias
17. Publisher - THE Editor - other editors - designers - reporters
Globalization
A. C. Nielson Co
Newspaper Hierarchy
Horizontal monopoly
18. Media makes the world smaller (technology)--called _____________ ____________
Agenda-Setting Effect
Saturation Stage
Global village
Two-Step Flow theory
19. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Late Majority
Critical research
Uses and Gratification
20. Peeks in mid 20's
Movie usage
Reinforcement Theory
5%
Empirical research
21. The ______ is the receiver of the message
Two Step Flow
NY Times
Decoder
Catharsis theory
22. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Close-ended questions
Mixed Effects Model
Late Majority
Identification
23. Name of the guy Hearst send to Cuba
Remington
General Assignment Reporters (GAs)
7 hours a day
Citizen Kane 1941
24. Direct - immediate causes and effects research
Feedback
Administrative research
Catharsis
Globalization
25. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Close-ended questions
Disney
Desensitization
26. Suburban or regional versions of a metropolitan paper
Communication
Soft news
Zoned editions
Selective Retention
27. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Convergence
Penny Press
Empirical research
28. This host demonstrated cultural imperialism in campaigning for the Finland President
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29. The two (in order) largest newspaper chains (USA Today is owned by one)
GE/NBC-Universal
Gannett and McClatchy
Audimeter
Pulitzer Prize
30. Selection Theory: only expose ourselves to those that we will agree with already
Rupert Murdoch
Selective exposure
Share Number
Global village
31. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Federalist Papers
Share Number
Cultivation Analysis
32. Theory that there are multiple opinion leaders that shaper our viewpoints
Pulitzer Prize
News Hole
Marshal McLuhan
Multi-Step Flow theory
33. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Close-ended questions
Hard news
NY Times
34. Original research. Do it yourself
Feedback
Arbitron
Primary Research
Culture
35. _________ was tried for libel against the British in his newspaper ___________
Arbitron
John Peter Zenger New York Weekly
Comcast
small town papers
36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Narrowcasting
Dissonance Theory
Share
Late Majority
37. Average household has a TV set on...
7 hours a day
Alternative Press
The New York Sun
Saturation Stage
38. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Cultural Hegemony
Empirical research
Albert Bandura
Early Window
39. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Clear Channel
Media Originated Feedback
Arbitron
40. Father of Social Science Research
Paul Lazarsfield
Encoder
Soft news
Citizen Kane 1941
41. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Dissonance Theory
Technological determinism
Muckrakers
News Corp.
42. Investigative journalists that exposed corruption
Muckrakers
Cultural Hegemony
Hard news
Identification
43. The phonograph became the first __________ when Edison put a nickel slot on it
Mixed Effects Model
Alternative Press
Amazon and MacMillan Publishing
Jukebox
44. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Audience - visual - economic - political - gatekeepers
Early Window
Close-ended questions
Desensitization
45. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Gatekeepers
Narrowcasting
Catharsis theory
46. Theory that we only pick media that we will find gratifying
Uses and Gratification
Agenda Setting
Convergence
Close-ended questions
47. Research has already been done for you - you just collect it and put it into your paper
News Hole
J.D. Salinger
Secondary research
Late Majority
48. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Zoned editions
Cable a' la Carte
Still photography 1839
49. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Content Analysis
Close-ended questions
Secondary research
Limited Effects Model
50. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Stimulation theory
Clear Channel
Jukebox