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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Nation's largest metropolitan daily
Cultural Hegemony
The New York Times
Saturation Stage
Passive Peoplemeter
2. Peeks mid 50's
Sample
Citizen Journalists
Print media usage
Gannett and McClatchy
3. Sole owner of News Corp.
Media literacy
Cultivation Theory
Rupert Murdoch
Cultural Hegemony
4. Original research. Do it yourself
Primary Research
Share Number
Time Warner
Lab experiments
5. First American Newspaper
Publick Occurences
William Randolph Hearst
Empirical research
Amazon and MacMillan Publishing
6. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Newsreel
War
Dissonance Theory
7. The two (in order) largest newspaper chains (USA Today is owned by one)
cartoons
Gannett and McClatchy
Two Step Flow
War of the Worlds
8. _________ was tried for libel against the British in his newspaper ___________
GE/NBC-Universal
Integrated audience reach
John Peter Zenger New York Weekly
Benjamin Harris 1690
9. Anything that interferes with or alters the message
Rating
Vertical monopoly
Noise
War
10. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
News Diffusion
Empirical research
TV
Close-ended questions
11. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Early Majority
Arbitron
Share Number
Cultivation Analysis
12. People that will buy news technologies first
Innovators/Early Adaptors
Mainstreaming
Citizen Journalists
Diurnals
13. Free - alternative weeklies with a local and political orientation
Narrowcasting
Media Originated Feedback
60% More violent
Dissident Press
14. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Johannes Gutenberg 1456
Muckrakers
A. C. Nielson Co
Joseph Pulitzer
15. Direct - immediate causes and effects research
Administrative research
Audimeter
Desensitization
Zoned editions
16. This invention - used in war - helped to construct the 'inverted pyramid' structure
Feedback
Magic Bullet Theory
Identification
Telegraph
17. In social cognitive theory - the direct replication of an observed behavior
News Corp.
Peoplemeter
cartoons
Imitation
18. Ownership of media companies by multinational corporations
Two-Step Flow theory
Oligopoly
Interpreter
Globalization
19. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
The New York Times
Federalist Papers
Integrated audience reach
Beat Reporters
20. Always greater then the rating number
Hard news
Magic Bullet Theory
Share Number
Winter
21. Around the World in 72 days--stunt journalist
Survey
Economy
Critical research
Nellie Bly
22. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Desensitization
Encoder
Survey
23. _____________ invented the telegraph in ____________ ('What hath God wrought')
Encoder
Samuel Morse 1844
Globalization
Secondary research
24. _________ broadcasted War of the Worlds on Halloween _______.
Delay
Orson Wells 1938
Joint Operating Agreements (JOAs)
Conan O'Brian
25. Theory that we primarily use mass media to check what we already believe
Benjamin Harris 1690
Reinforcement Theory
Open-Ended questions
Feedback
26. Part of a survey. More then just a one word answer needed. No yes or no questions
Dissident Press
Magic Bullet Theory
Open-Ended questions
Nellie Bly
27. Stragglers to buying technology
Lab experiments
Late Majority
Disney
The New York Times
28. Getting information by word of mouth.
Two Step Flow
Penny Press
Publick Occurences
Benjamin Day 1833
29. Publisher - THE Editor - other editors - designers - reporters
Noise
Newspaper Hierarchy
Limited Effects Model
Soft news
30. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
News Corp.
War
Joint Operating Agreements (JOAs)
Stimulation theory
31. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Close-ended questions
Columnists
Laggards
32. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Viacom/CBS
Bias
Gatekeepers
Share
33. A social science on human behavior
Gannett and McClatchy
Time Warner
Catharsis theory
Communication
34. Technology changes how we live
Technological determinism
Survey
Audimeter
Qualitative research
35. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Soft news
Zoned editions
7 hours a day
Gatekeepers
36. Name of the guy Hearst send to Cuba
Remington
Peoplemeter
Encoder
Zoned editions
37. The opinion stage to observable research
Saturation Stage
Identification
Administrative research
Empirical research
38. Famous radio broadcast proving limited effects theories
Gannett and McClatchy
Johannes Gutenberg 1456
Open-Ended questions
War of the Worlds
39. A proportion taken to represent the population
Sample
Watergate Nixon
Jukebox
Pulitzer Prize
40. Placing of stories around ads
Horizontal monopoly
Gatekeepers
News Hole
Amazon and MacMillan Publishing
41. These papers are still doing good despite the rapid circulation of newspapers
J.D. Salinger
Panel Study
small town papers
Cultivation Theory
42. If the media covers terrorist attacks - it leads to more terrorist attacks
Payne Fund Studies 1929
Time Warner
Summer
Contagion effect
43. The TV world is __________________ then the real world
Selective Perception
Marshal McLuhan
Economy
60% More violent
44. Media makes the world smaller (technology)--called _____________ ____________
Globalization
Global village
Feedback
Jukebox
45. Age correlates with each medium
Fact about the usage of the media
Catharsis
Yellow Journalism
Passive Peoplemeter
46. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
General Assignment Reporters (GAs)
Encoder
Hard news
Citizen Journalists
47. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Late Majority
War of the Worlds
Product Placement
Orson Wells 1938
48. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Product Placement
Gannett and McClatchy
Beat Reporters
49. Universe. Entirety of what you are studying.
Population
Cultivation Theory
Citizen Kane 1941
Print media usage
50. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Peoplemeter
Decoder
Desensitization
Telegraph