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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal noise inserted and pushed in journalism
Newsreel
Close-ended questions
Bias
Saturation Stage
2. Research has already been done for you - you just collect it and put it into your paper
Powerful Effects Model
Benjamin Day 1833
Fact about the usage of the media
Secondary research
3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Sample
3 hours a day
Rupert Murdoch
Joint Operating Agreements (JOAs)
4. The ______ is the receiver of the message
Decoder
Globalization
Convergence
Cultivation Analysis
5. Viewing violence causes anti-social behavior among some children
Experiment
Stimulation theory
Feedback
Survey
6. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Mainstreaming
Integrated audience reach
Disney
7. Age correlates with each medium
Media Originated Feedback
5%
Interpreter
Fact about the usage of the media
8. Awarded every April since 1917 for excellence
Conan O'Brian
Dissident Press
Pulitzer Prize
Paul Lazarsfield
9. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Gannett and McClatchy
Albert Bandura
Qualitative research
Joseph Pulitzer
10. Theory stating that media defines the world for us (over-arching theory)
Remington
Cultivation Theory
Hypercommercialism
Selective Perception
11. Set of values and shared beliefs
Reinforcement Theory
Culture
Albert Bandura
Early Majority
12. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Muckrakers
Media literacy
Payne Fund Studies 1929
News Diffusion
13. Theory that there are multiple opinion leaders that shaper our viewpoints
Payne Fund Studies 1929
Multi-Step Flow theory
Soft news
Noise
14. A program that is more specialized to a specific demographic
Narrowcasting
The New York Sun
Blogs
Cultivation Theory
15. Margin of error in polls
5%
TV watching
Summer
Remington
16. Sensational stories that do not serve the democratic function of journalism
Soft news
Nellie Bly
Narrowcasting
Marshal McLuhan
17. A concentration of media industries into an ever smaller number of companies
Encoder
Stimulation theory
Oligopoly
News Corp.
18. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Conan O'Brian
Gatekeepers
Pulitzer Prize
Rupert Murdoch
19. Weekly news packages in theaters
Newsreel
Encoder
Summer
Saturation Stage
20. _____________ created the New York Sun in __________
Benjamin Day 1833
Integrated audience reach
Movie usage
Field experiments
21. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
small town papers
Disney
Saturation Stage
Benjamin Day 1833
22. Has the most TV audience
Winter
War of the Worlds
Late Majority
cartoons
23. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Noise
Benjamin Day 1833
Still photography 1839
Cultivation Analysis
24. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Burning Tank Theory
Arbitron
Joint Operating Agreements (JOAs)
Field experiments
25. aguerre and Niepce invented _________ in ____________
Selective exposure
Still photography 1839
Secondary research
Population
26. Entry-level job - don't know what you will write
Winter
General Assignment Reporters (GAs)
Cable a' la Carte
A. C. Nielson Co
27. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Wilbur Schramm
William Randolph Hearst
Cultural Hegemony
Disney
28. Sole owner of Viacom/CBS
Benjamin Harris 1690
Rating
Uses and Gratification
Sumner Redstone
29. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
J.D. Salinger
Bias
Conan O'Brian
Hard news
30. Universe. Entirety of what you are studying.
Alexander Graham Bell 1876
Radio usage
Population
General Assignment Reporters (GAs)
31. ___________ published Publick Occurences in __________
Joseph Pulitzer
Wire Services
Benjamin Harris 1690
Close-ended questions
32. Theory that we only pick media that we will find gratifying
Uses and Gratification
The New York Sun
Citizen Journalists
Integrated audience reach
33. Does not establish causality. Covers what the majority thinks. All perception
Decoder
Early Majority
War of the Worlds
Survey
34. The Nation's largest metropolitan daily
Interpreter
Columnists
Joint Operating Agreements (JOAs)
The New York Times
35. Collection of data that can be characterized and counted in a way. Type of empirical research
Summer
Content Analysis
Oligopoly
Columnists
36. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Benjamin Harris 1690
Product Placement
Penny Press
Population
37. _____________ invented the telegraph in ____________ ('What hath God wrought')
Selective Retention
Samuel Morse 1844
Administrative research
Columnists
38. A model stating that media has a very direct and universal impact (effect)
Federalist Papers
Muckrakers
Audimeter
Powerful Effects Model
39. A social science on human behavior
Reinforcement Theory
Amazon and MacMillan Publishing
Communication
Newspaper Hierarchy
40. Is more credible seeming then newspapers (2 to 1 ratio)
Pulitzer Prize
Agenda Setting
Two Step Flow
TV
41. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Identification
Benjamin Harris 1690
Gannett and McClatchy
42. Name of the guy Hearst send to Cuba
Global village
Identification
Remington
Mainstreaming
43. Peeks in mid 60's
News Diffusion
TV watching
Benjamin Harris 1690
Catharsis theory
44. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Field experiments
Payne Fund Studies 1929
Gannett and McClatchy
45. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Innovators/Early Adaptors
Yellow Journalism
Citizen Kane 1941
Thomas Edison 1877
46. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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47. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Yellow Journalism
Communication
3 hours a day
48. Average household has a TV set on...
7 hours a day
Orson Wells 1938
Summer
Survey
49. Provide feedback for movies
Summer
Experiment
Interpreter
Preview Audiences
50. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Penny Press
William Randolph Hearst
Selective Perception
Two-Step Flow theory