Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






2. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






3. Original research. Do it yourself






4. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






5. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






6. Father of Social Science Research






7. The first major daily






8. Owning several types of related businesses across the board






9. Getting information by word of mouth.






10. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


11. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






12. The percentage of the entire population in that media market






13. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






14. The ability to effectively and efficiently comprehend and use any form of mediated communication






15. Peeks mid 50's






16. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






17. Real-life setting - better - but more expensive






18. Technology changes how we live






19. ___________ invented the printing press in __________






20. Does not establish causality. Covers what the majority thinks. All perception






21. The ______ is the source in which the message passes through (example: book - TV channel)






22. Selection Theory: selective about what you remember






23. Has the fewest TV viewers






24. Intellectual questioning about culture and its effect--leads to cultural theory






25. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






26. The Nation's largest metropolitan daily






27. Trying to buy NBC-Universal






28. The opinion stage to observable research






29. Suburban or regional versions of a metropolitan paper






30. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






31. Peeks in mid 20's






32. Margin of error in polls






33. The biggest owner of radio stations (Dixie Chick controversy)






34. Artificial setting - easier and less expensive - but not as accurate in results






35. People that continue to hold out on technologies






36. A model stating that media can effect some people - but not others (not everyone)






37. Television's ability to move people toward a common understanding of how things are






38. _________ was tried for libel against the British in his newspaper ___________






39. Writes on a particular area of interest (crime - sports - etc)






40. Sole owner of Viacom/CBS






41. Direct - immediate causes and effects research






42. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






43. Around the World in 72 days--stunt journalist






44. Receiver's response to message






45. Awarded every April since 1917 for excellence






46. Always greater then the rating number






47. Second biggest attention topic in news






48. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






49. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






50. Increasing the amount of advertising and mixing commercial and noncommercial media content