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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Multi-Step Flow theory
Preview Audiences
Print media usage
2. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
Audience Generated Feedback
Horizontal monopoly
Alexander Graham Bell 1876
3. The percentage of the entire population in that media market
Agenda-Setting Effect
Nellie Bly
Critical research
Rating
4. These papers are still doing good despite the rapid circulation of newspapers
Secondary research
small town papers
Joseph Pulitzer
Comcast
5. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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6. Peeks in late teens
Catharsis theory
Radio usage
Passive Peoplemeter
Albert Bandura
7. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
TV watching
Agenda-Setting Effect
Lab experiments
Early Window
8. Ownership of media companies by multinational corporations
Globalization
Economy
Open-Ended questions
Albert Bandura
9. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Soft news
Secondary research
Arbitron
Powerful Effects Model
10. The TV world is __________________ then the real world
60% More violent
Population
Identification
Content Analysis
11. Awarded every April since 1917 for excellence
3 hours a day
Survey
Product Placement
Pulitzer Prize
12. Writes on a particular area of interest (crime - sports - etc)
Critical research
Blogs
Beat Reporters
Multi-Step Flow theory
13. Write on specific subject on particular schedule
The New York Sun
Gannett and McClatchy
Conan O'Brian
Columnists
14. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Cultivation Theory
Audience - visual - economic - political - gatekeepers
News Corp.
TV watching
15. A model stating that media has a very direct and universal impact (effect)
Columnists
Powerful Effects Model
The New York Sun
Comcast
16. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Sample
Citizen Kane 1941
Movie usage
Gatekeepers
17. Suburban or regional versions of a metropolitan paper
Comcast
Conan O'Brian
Catharsis
Zoned editions
18. _________ broadcasted War of the Worlds on Halloween _______.
Globalization
Orson Wells 1938
Content Analysis
Imitation
19. A model stating that media can effect some people - but not others (not everyone)
Muckrakers
Soft news
Mixed Effects Model
Conan O'Brian
20. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
TV watching
War
Early Majority
Selective Perception
21. Theory that watching mediated violence reduces people's inclination to behave aggressively
Yellow Journalism
Telegraph
Integrated audience reach
Catharsis
22. _____________ created the New York Sun in __________
Audience Generated Feedback
Zoned editions
News Diffusion
Benjamin Day 1833
23. Sensational stories that do not serve the democratic function of journalism
Soft news
Open-Ended questions
Noise
cartoons
24. Increasing the amount of advertising and mixing commercial and noncommercial media content
News Corp.
Hypercommercialism
Still photography 1839
Telecommunications Act of 1996
25. Getting information by word of mouth.
Hypercommercialism
Vertical monopoly
Open-Ended questions
Two Step Flow
26. Journalists who use things like Twitter to get info out fast - but they are not professional
Identification
Saturation Stage
Movie usage
Citizen Journalists
27. The ability to effectively and efficiently comprehend and use any form of mediated communication
Global village
Media literacy
Watergate Nixon
Noise
28. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Paul Lazarsfield
Desensitization
Gannett and McClatchy
Viacom/CBS
29. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Audience Generated Feedback
TV watching
Global village
30. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Fact about the usage of the media
Sumner Redstone
Survey
Experiment
31. Famous radio broadcast proving limited effects theories
Empirical research
War of the Worlds
Uses and Gratification
Publick Occurences
32. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Desensitization
Citizen Journalists
Gatekeepers
33. The first major daily
cartoons
Media literacy
The New York Sun
Audimeter
34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Jukebox
Cultivation Theory
Catharsis theory
Passive Peoplemeter
35. Peeks in mid 20's
Comcast
Rupert Murdoch
Movie usage
Powerful Effects Model
36. Has the fewest TV viewers
Horizontal monopoly
Summer
GE/NBC-Universal
Burning Tank Theory
37. A proportion taken to represent the population
Sample
Convergence
Lab experiments
Gannett and McClatchy
38. This host demonstrated cultural imperialism in campaigning for the Finland President
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39. Part of a survey. More then just a one word answer needed. No yes or no questions
Alexander Graham Bell 1876
Cultural Hegemony
Cultivation Theory
Open-Ended questions
40. Peeks mid 50's
Print media usage
Hypercommercialism
60% More violent
Alternative Press
41. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Media Originated Feedback
Dissonance Theory
Early Window
42. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
60% More violent
Marshal McLuhan
Contagion effect
43. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Arbitron
Noise
Pulitzer Prize
Panel Study
44. Collection of data that can be characterized and counted in a way. Type of empirical research
The New York Times
Content Analysis
Jukebox
Feedback
45. Research has already been done for you - you just collect it and put it into your paper
Empirical research
Secondary research
Audience Generated Feedback
5%
46. Theory that there are multiple opinion leaders that shaper our viewpoints
Jukebox
Innovators/Early Adaptors
Multi-Step Flow theory
Vertical monopoly
47. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Citizen Kane 1941
Cultural Hegemony
Audience - visual - economic - political - gatekeepers
Audience Generated Feedback
48. Does not establish causality. Covers what the majority thinks. All perception
Empirical research
News Corp.
Penny Press
Survey
49. Has the most TV audience
Narrowcasting
Joseph Pulitzer
Dissonance Theory
Winter
50. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Print media usage
William Randolph Hearst
Wire Services
Catharsis theory