Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.






2. People that continue to hold out on technologies






3. Research that examines larger cultural effects






4. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






5. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






6. Getting information by word of mouth.






7. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






8. Story order emphasis that eventually shapes our world views and values of importance






9. Real-life setting - better - but more expensive






10. Part of a survey. More then just a one word answer needed. No yes or no questions






11. Peeks mid 50's






12. Theory that watching mediated violence reduces people's inclination to behave aggressively






13. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






14. Has the fewest TV viewers






15. The percentage of the entire population in that media market






16. Intellectual questioning about culture and its effect--leads to cultural theory






17. Average American spends _________________________ listening to the radio






18. This invention - used in war - helped to construct the 'inverted pyramid' structure






19. Does not establish causality. Covers what the majority thinks. All perception






20. Targeting niche audiences--easier to use selection theory






21. aguerre and Niepce invented _________ in ____________






22. This cheap newsprint created larger readership






23. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






24. A concentration of media industries into an ever smaller number of companies






25. A social science on human behavior






26. Theory that there are multiple opinion leaders that shaper our viewpoints






27. Selection Theory: selective about what we ACTUALLY listen to






28. Write on specific subject on particular schedule






29. The theory stating that war - being more visual - will get the most attention and headlines in the news






30. The recent e-book battle on the Kindle is between these two...






31. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






32. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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33. Name of the guy Hearst send to Cuba






34. Increasing the amount of advertising and mixing commercial and noncommercial media content






35. _________ was tried for libel against the British in his newspaper ___________






36. _____________ invented the telephone in _____________






37. A model stating that effects are limited by individual differences and other factors






38. ___________ invented the printing press in __________






39. Viewing violence causes anti-social behavior among some children






40. Technology changes how we live






41. First American Newspaper






42. A model stating that media has a very direct and universal impact (effect)






43. Publisher - THE Editor - other editors - designers - reporters






44. _________ broadcasted War of the Worlds on Halloween _______.






45. Age correlates with each medium






46. Personal noise inserted and pushed in journalism






47. The phonograph became the first __________ when Edison put a nickel slot on it






48. The two (in order) largest newspaper chains (USA Today is owned by one)






49. The biggest owner of radio stations (Dixie Chick controversy)






50. Peeks in mid 60's