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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Conan O'Brian
Time Warner
Audimeter
Selective Perception
2. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Clear Channel
Benjamin Day 1833
Beat Reporters
3. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Pulitzer Prize
Sumner Redstone
Feedback
Media Originated Feedback
4. Getting information by word of mouth.
Publick Occurences
Thomas Edison 1877
Audience Generated Feedback
Two Step Flow
5. A concentration of media industries into an ever smaller number of companies
cartoons
Publick Occurences
Oligopoly
Zoned editions
6. The TV world is __________________ then the real world
Empirical research
Time Warner
Lab experiments
60% More violent
7. aguerre and Niepce invented _________ in ____________
Stimulation theory
Share Number
Still photography 1839
Interpreter
8. The ______ is the source in which the message passes through (example: book - TV channel)
Experiment
Desensitization
Audience - visual - economic - political - gatekeepers
Interpreter
9. A model stating that effects are limited by individual differences and other factors
Diurnals
Limited Effects Model
A. C. Nielson Co
Media literacy
10. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Sumner Redstone
Culture
Radio usage
11. The phonograph became the first __________ when Edison put a nickel slot on it
Media literacy
Jukebox
Sumner Redstone
Survey
12. Receiver's response to message
Vertical monopoly
Feedback
Remington
Selective Retention
13. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Alternative Press
Thomas Edison 1877
Empirical research
14. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Benjamin Harris 1690
Albert Bandura
Share
Marshal McLuhan
15. Part of a survey. More then just a one word answer needed. No yes or no questions
5%
Open-Ended questions
Early Window
TV
16. Name of the guy Hearst send to Cuba
Winter
Remington
Desensitization
Preview Audiences
17. First American Newspaper
Diurnals
News Diffusion
Publick Occurences
Benjamin Day 1833
18. __________came up with the basic model of mass communication
Share Number
Administrative research
Oligopoly
Wilbur Schramm
19. The percentage of the entire population in that media market
Conan O'Brian
Rating
Economy
Rupert Murdoch
20. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
TV watching
Newsreel
Sumner Redstone
Saturation Stage
21. Free - alternative weeklies with a local and political orientation
Feedback
A. C. Nielson Co
Dissident Press
Powerful Effects Model
22. Journalists who use things like Twitter to get info out fast - but they are not professional
Feedback
Contagion effect
5%
Citizen Journalists
23. Original research. Do it yourself
Primary Research
Innovators/Early Adaptors
NY Times
A. C. Nielson Co
24. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Powerful Effects Model
Audimeter
Media Originated Feedback
Passive Peoplemeter
25. Peeks in mid 60's
Wire Services
TV watching
Columnists
Contagion effect
26. The first major daily
The New York Sun
Samuel Morse 1844
Newspaper Hierarchy
Winter
27. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Amazon and MacMillan Publishing
Two Step Flow
Vertical monopoly
28. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Amazon and MacMillan Publishing
Agenda Setting
Orson Wells 1938
29. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Imitation
Panel Study
Thomas Edison 1877
Arbitron
30. _____________ invented the telephone in _____________
Remington
60% More violent
Sample
Alexander Graham Bell 1876
31. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Preview Audiences
Vertical monopoly
Citizen Journalists
32. This cheap newsprint created larger readership
Feedback
Penny Press
Field experiments
Share Number
33. ___________ invented the printing press in __________
Rupert Murdoch
Johannes Gutenberg 1456
Innovators/Early Adaptors
Cultivation Analysis
34. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Alternative Press
Movie usage
Telecommunications Act of 1996
35. Peeks mid 50's
Print media usage
Limited Effects Model
Powerful Effects Model
Early Majority
36. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Gannett and McClatchy
Survey
News Diffusion
Albert Bandura
37. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Joseph Pulitzer
Media literacy
Narrowcasting
Integrated audience reach
38. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Agenda-Setting Effect
3 hours a day
TV
39. When one culture forces or pushes their culture on another
Early Window
Orson Wells 1938
Cultural Hegemony
Yellow Journalism
40. A proportion taken to represent the population
Identification
Sample
Horizontal monopoly
Beat Reporters
41. Direct - immediate causes and effects research
Comcast
Viacom/CBS
Uses and Gratification
Administrative research
42. Theory that we only pick media that we will find gratifying
Uses and Gratification
Narrowcasting
Paul Lazarsfield
Newspaper Hierarchy
43. Father of Social Science Research
Audience Generated Feedback
Magic Bullet Theory
Telegraph
Paul Lazarsfield
44. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Decoder
Gatekeepers
Arbitron
Marshal McLuhan
45. Publisher - THE Editor - other editors - designers - reporters
Integrated audience reach
Newspaper Hierarchy
Media Originated Feedback
News Corp.
46. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
Early Majority
Beat Reporters
Two-Step Flow theory
47. Owning several types of related businesses across the board
Saturation Stage
Cultivation Theory
Content Analysis
Horizontal monopoly
48. Writes on a particular area of interest (crime - sports - etc)
Mixed Effects Model
Beat Reporters
Globalization
Nellie Bly
49. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Pulitzer Prize
Empirical research
Clear Channel
Panel Study
50. The Nation's largest metropolitan daily
The New York Times
Share Number
3 hours a day
Two Step Flow