Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Targeting niche audiences--easier to use selection theory






2. Regularly updated online journals that comment on just about everything






3. Scientific research






4. Placing of stories around ads






5. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






6. Universe. Entirety of what you are studying.






7. The percentage of the entire population in that media market






8. Set of values and shared beliefs






9. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






10. The phonograph became the first __________ when Edison put a nickel slot on it






11. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






12. The opinion stage to observable research






13. This invention - used in war - helped to construct the 'inverted pyramid' structure






14. _____________ created the New York Sun in __________






15. Anything that interferes with or alters the message






16. A proportion taken to represent the population






17. Personal noise inserted and pushed in journalism






18. ___________ invented the printing press in __________






19. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






20. Stragglers to buying technology






21. Research has already been done for you - you just collect it and put it into your paper






22. The two (in order) largest newspaper chains (USA Today is owned by one)






23. This host demonstrated cultural imperialism in campaigning for the Finland President


24. Journalists who use things like Twitter to get info out fast - but they are not professional






25. Story order emphasis that eventually shapes our world views and values of importance






26. Theory stating that media defines the world for us (over-arching theory)






27. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






28. Suburban or regional versions of a metropolitan paper






29. If the media covers terrorist attacks - it leads to more terrorist attacks






30. 'The medium is the message'






31. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






32. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






33. Publisher - THE Editor - other editors - designers - reporters






34. The theory stating that war - being more visual - will get the most attention and headlines in the news






35. Where old and new media collide--media across multiple platforms






36. A social science on human behavior






37. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






38. First American Newspaper






39. One problem with Schramm's model: there is no longer any _______ in the message






40. Awarded every April since 1917 for excellence






41. Writes on a particular area of interest (crime - sports - etc)






42. Age correlates with each medium






43. Receiver's response to message






44. Selection Theory: selective about what you remember






45. Provide feedback for movies






46. Average American spends _________________________ listening to the radio






47. People that continue to hold out on technologies






48. NBC is believed to have noise for _______ because it is owned by GE






49. Father of Social Science Research






50. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels