Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Viewing violence causes anti-social behavior among some children






2. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






3. A program that is more specialized to a specific demographic






4. A model stating that effects are limited by individual differences and other factors






5. This host demonstrated cultural imperialism in campaigning for the Finland President

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6. aguerre and Niepce invented _________ in ____________






7. Receiver's response to message






8. Framework for our government






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. Second biggest attention topic in news






11. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






12. A powerful effects model using the analogy of firing something through society for a direct hit






13. Intellectual questioning about culture and its effect--leads to cultural theory






14. Theory stating that media defines the world for us (over-arching theory)






15. Getting information by word of mouth.






16. Around the World in 72 days--stunt journalist






17. Placing of stories around ads






18. ___________ published Publick Occurences in __________






19. A model stating that media can effect some people - but not others (not everyone)






20. Ownership of media companies by multinational corporations






21. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






22. These papers are still doing good despite the rapid circulation of newspapers






23. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






24. Collection of data that can be characterized and counted in a way. Type of empirical research






25. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






26. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






27. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






28. The opinion stage to observable research






29. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






30. Universe. Entirety of what you are studying.






31. Writes on a particular area of interest (crime - sports - etc)






32. Publisher - THE Editor - other editors - designers - reporters






33. This cheap newsprint created larger readership






34. Write on specific subject on particular schedule






35. Free - alternative weeklies with a local and political orientation






36. Trying to buy NBC-Universal






37. The phonograph became the first __________ when Edison put a nickel slot on it






38. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






39. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






40. Theory that we only pick media that we will find gratifying






41. _________ broadcasted War of the Worlds on Halloween _______.






42. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






43. The two (in order) largest newspaper chains (USA Today is owned by one)






44. Awarded every April since 1917 for excellence






45. Very sensationalistic journalism






46. Theory that watching mediated violence reduces people's inclination to behave aggressively






47. Weekly news packages in theaters






48. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






49. Original research. Do it yourself






50. People that continue to hold out on technologies