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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first major daily
The New York Sun
Albert Bandura
Still photography 1839
Empirical research
2. Peeks in mid 20's
TV watching
Payne Fund Studies 1929
Movie usage
Economy
3. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Reinforcement Theory
Watergate Nixon
Newsreel
John Peter Zenger New York Weekly
4. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Sumner Redstone
Telecommunications Act of 1996
Identification
Early Window
5. Peeks in mid 60's
TV watching
Yellow Journalism
William Randolph Hearst
Narrowcasting
6. 'The medium is the message'
Rupert Murdoch
Marshal McLuhan
Empirical research
War of the Worlds
7. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Nellie Bly
Feedback
Saturation Stage
The New York Sun
8. Research has already been done for you - you just collect it and put it into your paper
Innovators/Early Adaptors
Secondary research
General Assignment Reporters (GAs)
Paul Lazarsfield
9. Regularly updated online journals that comment on just about everything
Blogs
60% More violent
Alternative Press
Saturation Stage
10. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Benjamin Harris 1690
News Corp.
Nellie Bly
11. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
Share Number
Selective Retention
Qualitative research
12. Original research. Do it yourself
Limited Effects Model
Field experiments
Primary Research
Radio usage
13. These papers are still doing good despite the rapid circulation of newspapers
Zoned editions
Feedback
Movie usage
small town papers
14. Suburban or regional versions of a metropolitan paper
Close-ended questions
Limited Effects Model
Empirical research
Zoned editions
15. Weekly news packages in theaters
Feedback
Newsreel
3 hours a day
Technological determinism
16. A program that is more specialized to a specific demographic
The New York Times
Cultivation Analysis
Publick Occurences
Narrowcasting
17. Journalists who use things like Twitter to get info out fast - but they are not professional
Gannett and McClatchy
Telecommunications Act of 1996
Citizen Journalists
Watergate Nixon
18. The Nation's largest metropolitan daily
The New York Times
Publick Occurences
Pulitzer Prize
Cultivation Theory
19. Universe. Entirety of what you are studying.
Population
Joseph Pulitzer
Benjamin Day 1833
Innovators/Early Adaptors
20. Name of the guy Hearst send to Cuba
Remington
Albert Bandura
Oligopoly
cartoons
21. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Viacom/CBS
Innovators/Early Adaptors
Hard news
Newspaper Hierarchy
22. Where old and new media collide--media across multiple platforms
Rating
Convergence
Contagion effect
Noise
23. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
News Hole
Selective Perception
Gatekeepers
Vertical monopoly
24. Has the fewest TV viewers
Gannett and McClatchy
War
Alternative Press
Summer
25. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Time Warner
Audience - visual - economic - political - gatekeepers
Field experiments
Conan O'Brian
26. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Yellow Journalism
News Diffusion
Citizen Journalists
Critical research
27. Awarded every April since 1917 for excellence
News Hole
News Corp.
Pulitzer Prize
Rating
28. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Yellow Journalism
Limited Effects Model
Multi-Step Flow theory
Catharsis theory
29. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
John Peter Zenger New York Weekly
Citizen Kane 1941
Audience Generated Feedback
Wilbur Schramm
30. Stragglers to buying technology
Late Majority
A. C. Nielson Co
Catharsis theory
News Hole
31. Around the World in 72 days--stunt journalist
News Hole
Thomas Edison 1877
Nellie Bly
Critical research
32. __________came up with the basic model of mass communication
Experiment
Wilbur Schramm
Empirical research
Open-Ended questions
33. Sensational stories that do not serve the democratic function of journalism
Soft news
Lab experiments
Stimulation theory
Winter
34. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
News Diffusion
Still photography 1839
Alternative Press
35. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Decoder
Newspaper Hierarchy
small town papers
36. Records what the TV set was currently set on
Sumner Redstone
Samuel Morse 1844
Audimeter
Catharsis theory
37. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Field experiments
Sample
Time Warner
Share Number
38. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Joseph Pulitzer
Columnists
Samuel Morse 1844
cartoons
39. Letters to the editor - non-scientific
Audience Generated Feedback
Payne Fund Studies 1929
Radio usage
Gatekeepers
40. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Blogs
Arbitron
Interpreter
Peoplemeter
41. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
cartoons
Comcast
William Randolph Hearst
Mainstreaming
42. This cheap newsprint created larger readership
Reinforcement Theory
Penny Press
Federalist Papers
Interpreter
43. Theory that we only pick media that we will find gratifying
Selective exposure
Two-Step Flow theory
Catharsis theory
Uses and Gratification
44. Provide feedback for movies
Preview Audiences
Sumner Redstone
Early Window
60% More violent
45. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Cable a' la Carte
General Assignment Reporters (GAs)
Early Window
Zoned editions
46. Anything that interferes with or alters the message
Dissonance Theory
Horizontal monopoly
Noise
Samuel Morse 1844
47. Selection Theory: only expose ourselves to those that we will agree with already
Blogs
Selective exposure
Remington
Newspaper Hierarchy
48. Theory that there are multiple opinion leaders that shaper our viewpoints
Dissident Press
Horizontal monopoly
Multi-Step Flow theory
Magic Bullet Theory
49. Always greater then the rating number
Share Number
Viacom/CBS
Audience Generated Feedback
Columnists
50. Has the most TV audience
Critical research
Cultivation Analysis
Selective Perception
Winter