Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Write on specific subject on particular schedule






2. People that will buy news technologies first






3. Technology changes how we live






4. Story order emphasis that eventually shapes our world views and values of importance






5. A model stating that media has a very direct and universal impact (effect)






6. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






7. Peeks in late teens






8. This host demonstrated cultural imperialism in campaigning for the Finland President

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9. 'The medium is the message'






10. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






11. The ability to effectively and efficiently comprehend and use any form of mediated communication






12. Collection of data that can be characterized and counted in a way. Type of empirical research






13. Part of a survey. More then just a one word answer needed. No yes or no questions






14. Stragglers to buying technology






15. Name of the guy Hearst send to Cuba






16. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






17. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






18. The biggest owner of radio stations (Dixie Chick controversy)






19. When one culture forces or pushes their culture on another






20. One problem with Schramm's model: there is no longer any _______ in the message






21. A concentration of media industries into an ever smaller number of companies






22. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






23. Where old and new media collide--media across multiple platforms






24. Universe. Entirety of what you are studying.






25. Original research. Do it yourself






26. Sole owner of Viacom/CBS






27. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






28. Recently announced that it would charge for frequent access to website (newspaper)






29. Margin of error in polls






30. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






31. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






33. Free - alternative weeklies with a local and political orientation






34. Writes on a particular area of interest (crime - sports - etc)






35. True frontrunners of our daily newspaper (local news on news sheets






36. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






37. ____________ invented the phonograph in _________






38. Selection Theory: only expose ourselves to those that we will agree with already






39. Died recently - wrote The Catcher in the Rye






40. Selection Theory: selective about what we ACTUALLY listen to






41. The TV world is __________________ then the real world






42. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






43. Investigative journalists that exposed corruption






44. Viewing violence causes anti-social behavior among some children






45. _________ broadcasted War of the Worlds on Halloween _______.






46. The phonograph became the first __________ when Edison put a nickel slot on it






47. Around the World in 72 days--stunt journalist






48. Framework for our government






49. Regularly updated online journals that comment on just about everything






50. Always greater then the rating number