Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






2. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






3. Father of Social Science Research






4. Increasing the amount of advertising and mixing commercial and noncommercial media content






5. Peeks mid 50's






6. The theory stating that war - being more visual - will get the most attention and headlines in the news






7. If the media covers terrorist attacks - it leads to more terrorist attacks






8. Anything that interferes with or alters the message






9. A program that is more specialized to a specific demographic






10. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






11. Viewing violence causes anti-social behavior among some children






12. Direct - immediate causes and effects research






13. Owning several types of related businesses across the board






14. Writes on a particular area of interest (crime - sports - etc)






15. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






16. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






17. When one culture forces or pushes their culture on another






18. Media makes the world smaller (technology)--called _____________ ____________






19. The ______ is the source in which the message passes through (example: book - TV channel)






20. aguerre and Niepce invented _________ in ____________






21. A powerful effects model using the analogy of firing something through society for a direct hit






22. A model stating that media has a very direct and universal impact (effect)






23. Records what the TV set was currently set on






24. Selection Theory: selective about what you remember






25. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






26. True frontrunners of our daily newspaper (local news on news sheets






27. Publisher - THE Editor - other editors - designers - reporters






28. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






29. Selection Theory: only expose ourselves to those that we will agree with already






30. Peeks in mid 20's






31. Regularly updated online journals that comment on just about everything






32. NBC is believed to have noise for _______ because it is owned by GE






33. Is more credible seeming then newspapers (2 to 1 ratio)






34. Set of values and shared beliefs






35. This relaxed government restrictions on media ownership






36. Average household has a TV set on...






37. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






38. Has the fewest TV viewers






39. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






40. Stragglers to buying technology






41. Very sensationalistic journalism






42. Television's ability to move people toward a common understanding of how things are






43. Does not establish causality. Covers what the majority thinks. All perception






44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






45. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






46. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






47. ____________ invented the phonograph in _________






48. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






50. A model stating that media can effect some people - but not others (not everyone)