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Mass Communications

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stories that help citizens to make intelligent decisions and keep up with important issues of the day

2. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field

3. Theory that there are multiple opinion leaders that shaper our viewpoints

4. Always greater then the rating number

5. Regularly updated online journals that comment on just about everything

6. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

7. Selection Theory: selective about what you remember

8. Placing of stories around ads

9. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate

10. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools

11. Targeting niche audiences--easier to use selection theory

12. The biggest owner of radio stations (Dixie Chick controversy)

13. 'The medium is the message'

14. Records what the TV set was currently set on

15. Provide feedback for movies

16. The opinion stage to observable research

17. Second biggest attention topic in news

18. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare

19. Receiver's response to message

20. When a story has been heard by more then 50% of the US population. Most stories do not make it this far

21. The percentage of the entire population in that media market

22. A model stating that media has a very direct and universal impact (effect)

23. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate

24. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign

25. The Nation's largest metropolitan daily

26. Journalists who use things like Twitter to get info out fast - but they are not professional

27. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior

28. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate

29. True frontrunners of our daily newspaper (local news on news sheets

30. This host demonstrated cultural imperialism in campaigning for the Finland President

31. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War

32. The phonograph became the first __________ when Edison put a nickel slot on it

33. Suburban or regional versions of a metropolitan paper

34. ___________ published Publick Occurences in __________

35. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.

36. Does not establish causality. Covers what the majority thinks. All perception

37. Research has already been done for you - you just collect it and put it into your paper

38. Has the fewest TV viewers

39. People that continue to hold out on technologies

40. A program that is more specialized to a specific demographic

41. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.

42. People that will buy news technologies first

43. Artificial setting - easier and less expensive - but not as accurate in results

44. Technology changes how we live

45. One problem with Schramm's model: there is no longer any _______ in the message

46. Universe. Entirety of what you are studying.

47. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.

48. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see

49. Direct - immediate causes and effects research

50. The recent e-book battle on the Kindle is between these two...