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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Has the most TV audience
Winter
Secondary research
Amazon and MacMillan Publishing
Print media usage
2. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Thomas Edison 1877
Diurnals
GE/NBC-Universal
Globalization
3. Theory that watching mediated violence reduces people's inclination to behave aggressively
3 hours a day
Contagion effect
Catharsis
Imitation
4. The TV world is __________________ then the real world
Audience Generated Feedback
Desensitization
60% More violent
Noise
5. Stragglers to buying technology
Imitation
60% More violent
GE/NBC-Universal
Late Majority
6. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Integrated audience reach
Close-ended questions
Winter
Decoder
7. The two (in order) largest newspaper chains (USA Today is owned by one)
Horizontal monopoly
Burning Tank Theory
Dissident Press
Gannett and McClatchy
8. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
J.D. Salinger
Arbitron
Penny Press
Lab experiments
9. Theory that we primarily use mass media to check what we already believe
Orson Wells 1938
Citizen Journalists
Reinforcement Theory
Conan O'Brian
10. Recently announced that it would charge for frequent access to website (newspaper)
Dissonance Theory
Arbitron
Burning Tank Theory
NY Times
11. Famous radio broadcast proving limited effects theories
Noise
Gannett and McClatchy
War of the Worlds
Imitation
12. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
General Assignment Reporters (GAs)
Decoder
Hard news
Two Step Flow
13. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Bias
Marshal McLuhan
Citizen Kane 1941
Technological determinism
14. Sole owner of News Corp.
Rupert Murdoch
Bias
Federalist Papers
Beat Reporters
15. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Burning Tank Theory
Narrowcasting
Sumner Redstone
Joseph Pulitzer
16. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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17. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Remington
Stimulation theory
Wire Services
18. Universe. Entirety of what you are studying.
Population
Blogs
Critical research
The New York Sun
19. Peeks in mid 60's
Economy
TV watching
Narrowcasting
John Peter Zenger New York Weekly
20. Anything that interferes with or alters the message
Telegraph
Noise
Movie usage
Newspaper Hierarchy
21. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Multi-Step Flow theory
Gatekeepers
Nellie Bly
Encoder
22. One problem with Schramm's model: there is no longer any _______ in the message
Agenda Setting
Administrative research
Sumner Redstone
Delay
23. Second biggest attention topic in news
News Corp.
Marshal McLuhan
Economy
Content Analysis
24. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Magic Bullet Theory
Share Number
Catharsis
Desensitization
25. Peeks in mid 20's
Johannes Gutenberg 1456
Summer
Movie usage
Gatekeepers
26. Ownership of media companies by multinational corporations
Interpreter
Globalization
Pulitzer Prize
Watergate Nixon
27. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Interpreter
TV
Cultural Hegemony
28. Scientific research
War of the Worlds
Open-Ended questions
Early Window
Empirical research
29. Theory that we only pick media that we will find gratifying
Samuel Morse 1844
Alternative Press
Open-Ended questions
Uses and Gratification
30. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
GE/NBC-Universal
Secondary research
Integrated audience reach
31. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Stimulation theory
Feedback
Limited Effects Model
32. This host demonstrated cultural imperialism in campaigning for the Finland President
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33. Writes on a particular area of interest (crime - sports - etc)
Telecommunications Act of 1996
Remington
Primary Research
Beat Reporters
34. Sensational stories that do not serve the democratic function of journalism
Open-Ended questions
Soft news
War
Albert Bandura
35. Owning several types of related businesses across the board
Muckrakers
Horizontal monopoly
Critical research
Albert Bandura
36. Publisher - THE Editor - other editors - designers - reporters
Still photography 1839
Contagion effect
Audience Generated Feedback
Newspaper Hierarchy
37. Technology changes how we live
Technological determinism
Delay
Cultivation Theory
The New York Times
38. The ______ is the source in which the message passes through (example: book - TV channel)
General Assignment Reporters (GAs)
Early Majority
Interpreter
Administrative research
39. A social science on human behavior
Panel Study
Communication
Joseph Pulitzer
cartoons
40. Television's ability to move people toward a common understanding of how things are
Uses and Gratification
News Corp.
Joseph Pulitzer
Mainstreaming
41. Getting information by word of mouth.
5%
Media literacy
Two Step Flow
Noise
42. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
NY Times
Saturation Stage
Marshal McLuhan
Cable a' la Carte
43. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Feedback
Horizontal monopoly
Time Warner
Wire Services
44. Age correlates with each medium
Cultivation Theory
Radio usage
A. C. Nielson Co
Fact about the usage of the media
45. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Secondary research
Wilbur Schramm
3 hours a day
46. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
3 hours a day
Uses and Gratification
Albert Bandura
47. Free - alternative weeklies with a local and political orientation
Uses and Gratification
Dissident Press
NY Times
Powerful Effects Model
48. Media makes the world smaller (technology)--called _____________ ____________
Global village
Citizen Journalists
Publick Occurences
Pulitzer Prize
49. Name of the guy Hearst send to Cuba
Remington
Conan O'Brian
Albert Bandura
Rating
50. Research that examines larger cultural effects
Lab experiments
Critical research
Penny Press
Reinforcement Theory