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Test your basic knowledge |
Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
William Randolph Hearst
Yellow Journalism
Media literacy
Time Warner
2. Age correlates with each medium
Fact about the usage of the media
Noise
3 hours a day
Magic Bullet Theory
3. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Telecommunications Act of 1996
Audience - visual - economic - political - gatekeepers
TV
4. Peeks mid 50's
Feedback
TV watching
Radio usage
Print media usage
5. The percentage of the entire population in that media market
Radio usage
Narrowcasting
Rating
Watergate Nixon
6. Peeks in late teens
Rupert Murdoch
Dissonance Theory
News Diffusion
Radio usage
7. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Secondary research
Survey
Late Majority
8. Research that examines larger cultural effects
Critical research
Narrowcasting
NY Times
Encoder
9. ___________ published Publick Occurences in __________
Benjamin Harris 1690
Joint Operating Agreements (JOAs)
Payne Fund Studies 1929
Audience Generated Feedback
10. Has the most TV audience
5%
Winter
General Assignment Reporters (GAs)
Oligopoly
11. The two (in order) largest newspaper chains (USA Today is owned by one)
Late Majority
Amazon and MacMillan Publishing
Citizen Kane 1941
Gannett and McClatchy
12. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Agenda Setting
Decoder
Peoplemeter
Viacom/CBS
13. _________ broadcasted War of the Worlds on Halloween _______.
60% More violent
Population
Orson Wells 1938
Oligopoly
14. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Preview Audiences
Pulitzer Prize
Global village
15. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Bias
Sumner Redstone
Johannes Gutenberg 1456
16. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Summer
Rupert Murdoch
Paul Lazarsfield
17. Average American spends _________________________ listening to the radio
News Diffusion
Dissident Press
Newspaper Hierarchy
3 hours a day
18. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Comcast
Saturation Stage
Amazon and MacMillan Publishing
19. A model stating that effects are limited by individual differences and other factors
Mainstreaming
Limited Effects Model
Johannes Gutenberg 1456
Jukebox
20. Name of the guy Hearst send to Cuba
Remington
The New York Times
Alternative Press
Globalization
21. Where old and new media collide--media across multiple platforms
Qualitative research
Convergence
cartoons
Culture
22. Set of values and shared beliefs
Culture
Yellow Journalism
Hypercommercialism
Uses and Gratification
23. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Samuel Morse 1844
Jukebox
Two-Step Flow theory
24. Investigative journalists that exposed corruption
Mainstreaming
Muckrakers
Economy
Critical research
25. Always greater then the rating number
Share Number
Disney
Publick Occurences
Cable a' la Carte
26. People that will buy news technologies first
Communication
Radio usage
Limited Effects Model
Innovators/Early Adaptors
27. Recently announced that it would charge for frequent access to website (newspaper)
60% More violent
Media literacy
Two Step Flow
NY Times
28. This relaxed government restrictions on media ownership
Cultivation Analysis
Decoder
Arbitron
Telecommunications Act of 1996
29. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Gannett and McClatchy
News Hole
Citizen Kane 1941
Fact about the usage of the media
30. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Powerful Effects Model
Multi-Step Flow theory
Horizontal monopoly
31. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Experiment
Agenda-Setting Effect
Mainstreaming
Audimeter
32. Universe. Entirety of what you are studying.
Population
Joseph Pulitzer
Encoder
Samuel Morse 1844
33. The biggest owner of radio stations (Dixie Chick controversy)
Rupert Murdoch
Viacom/CBS
Clear Channel
Dissonance Theory
34. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Identification
Muckrakers
Summer
Hard news
35. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Winter
Powerful Effects Model
Narrowcasting
Experiment
36. Awarded every April since 1917 for excellence
Pulitzer Prize
Hypercommercialism
Dissident Press
Yellow Journalism
37. A proportion taken to represent the population
Open-Ended questions
Sample
Rupert Murdoch
Diurnals
38. This host demonstrated cultural imperialism in campaigning for the Finland President
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39. Research has already been done for you - you just collect it and put it into your paper
Survey
TV
Audience - visual - economic - political - gatekeepers
Secondary research
40. Increasing the amount of advertising and mixing commercial and noncommercial media content
Product Placement
Penny Press
Hypercommercialism
Field experiments
41. Framework for our government
Laggards
Federalist Papers
News Diffusion
Publick Occurences
42. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Joseph Pulitzer
Wilbur Schramm
Interpreter
43. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Contagion effect
Preview Audiences
Lab experiments
44. The recent e-book battle on the Kindle is between these two...
Preview Audiences
Disney
Amazon and MacMillan Publishing
Penny Press
45. The first major daily
Secondary research
Newsreel
The New York Sun
Identification
46. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Wilbur Schramm
Qualitative research
Cultivation Analysis
47. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Field experiments
News Corp.
Media literacy
48. __________came up with the basic model of mass communication
Narrowcasting
Wilbur Schramm
Federalist Papers
Limited Effects Model
49. Famous radio broadcast proving limited effects theories
Yellow Journalism
Vertical monopoly
Catharsis
War of the Worlds
50. Provide feedback for movies
Preview Audiences
Qualitative research
Marshal McLuhan
General Assignment Reporters (GAs)
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