Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






2. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






3. Universe. Entirety of what you are studying.






4. When one culture forces or pushes their culture on another






5. A social science on human behavior






6. A model stating that effects are limited by individual differences and other factors






7. Theory that we primarily use mass media to check what we already believe






8. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






9. Stragglers to buying technology






10. People that will buy news technologies first






11. Selection Theory: only expose ourselves to those that we will agree with already






12. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






13. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






14. Peeks in late teens






15. Selection Theory: selective about what we ACTUALLY listen to






16. Awarded every April since 1917 for excellence






17. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






18. Increasing the amount of advertising and mixing commercial and noncommercial media content






19. Sole owner of Viacom/CBS






20. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






21. _________ broadcasted War of the Worlds on Halloween _______.






22. Collection of data that can be characterized and counted in a way. Type of empirical research






23. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






24. Has the most TV audience






25. The biggest owner of radio stations (Dixie Chick controversy)






26. Age correlates with each medium






27. Personal noise inserted and pushed in journalism






28. A model stating that media can effect some people - but not others (not everyone)






29. Regularly updated online journals that comment on just about everything






30. Has the fewest TV viewers






31. The ______ is the source in which the message passes through (example: book - TV channel)






32. Provide feedback for movies






33. Average household has a TV set on...






34. This host demonstrated cultural imperialism in campaigning for the Finland President

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35. Second biggest attention topic in news






36. Always greater then the rating number






37. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






38. Owning several types of related businesses across the board






39. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






40. Investigative journalists that exposed corruption






41. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






42. Average American spends _________________________ listening to the radio






43. The percentage of the entire population in that media market






44. In social cognitive theory - the direct replication of an observed behavior






45. ____________ invented the phonograph in _________






46. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






47. _____________ invented the telephone in _____________






48. Media makes the world smaller (technology)--called _____________ ____________






49. One problem with Schramm's model: there is no longer any _______ in the message






50. This invention - used in war - helped to construct the 'inverted pyramid' structure