Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Targeting niche audiences--easier to use selection theory






2. Placing of stories around ads






3. Personal noise inserted and pushed in journalism






4. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






5. Theory that there are multiple opinion leaders that shaper our viewpoints






6. ___________ invented the printing press in __________






7. Media makes the world smaller (technology)--called _____________ ____________






8. Owning several types of related businesses across the board






9. A model stating that effects are limited by individual differences and other factors






10. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






11. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






12. The phonograph became the first __________ when Edison put a nickel slot on it






13. Famous radio broadcast proving limited effects theories






14. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






15. Entry-level job - don't know what you will write






16. Peeks in mid 60's






17. Part of a survey. More then just a one word answer needed. No yes or no questions






18. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






19. Where old and new media collide--media across multiple platforms






20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






21. Collection of data that can be characterized and counted in a way. Type of empirical research






22. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






23. Anything that interferes with or alters the message






24. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






25. Story order emphasis that eventually shapes our world views and values of importance






26. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






27. _____________ created the New York Sun in __________






28. In social cognitive theory - the direct replication of an observed behavior






29. A powerful effects model using the analogy of firing something through society for a direct hit






30. The ______ is the receiver of the message






31. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






32. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






33. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






34. Suburban or regional versions of a metropolitan paper






35. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






36. NBC is believed to have noise for _______ because it is owned by GE






37. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






38. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






39. The biggest owner of radio stations (Dixie Chick controversy)






40. A social science on human behavior






41. Provide feedback for movies






42. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






43. Peeks in late teens






44. Selection Theory: only expose ourselves to those that we will agree with already






45. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






46. Research has already been done for you - you just collect it and put it into your paper






47. Has the fewest TV viewers






48. Television's ability to move people toward a common understanding of how things are






49. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






50. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer