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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
News Corp.
Pulitzer Prize
J.D. Salinger
2. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Critical research
Panel Study
Columnists
3. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Experiment
Cultivation Analysis
Hypercommercialism
4. Theory that we only pick media that we will find gratifying
Uses and Gratification
TV
Bias
Marshal McLuhan
5. _____________ invented the telephone in _____________
Imitation
TV
Alexander Graham Bell 1876
Audience Generated Feedback
6. Placing of stories around ads
Arbitron
News Hole
Joint Operating Agreements (JOAs)
GE/NBC-Universal
7. This invention - used in war - helped to construct the 'inverted pyramid' structure
Hard news
News Hole
Orson Wells 1938
Telegraph
8. Peeks mid 50's
Print media usage
Jukebox
Zoned editions
Telegraph
9. Always greater then the rating number
cartoons
Blogs
Soft news
Share Number
10. Story order emphasis that eventually shapes our world views and values of importance
Panel Study
J.D. Salinger
Stimulation theory
Agenda Setting
11. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Oligopoly
Time Warner
Pulitzer Prize
12. Letters to the editor - non-scientific
Narrowcasting
Audience Generated Feedback
Agenda-Setting Effect
Passive Peoplemeter
13. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Secondary research
Identification
News Hole
Early Window
14. Records what the TV set was currently set on
Audimeter
Rupert Murdoch
Benjamin Harris 1690
Radio usage
15. Original research. Do it yourself
Primary Research
Audience Generated Feedback
Limited Effects Model
Magic Bullet Theory
16. Framework for our government
Decoder
Pulitzer Prize
Penny Press
Federalist Papers
17. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Orson Wells 1938
Panel Study
Clear Channel
Hard news
18. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Mainstreaming
Clear Channel
Newspaper Hierarchy
19. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Reinforcement Theory
Share
Clear Channel
Integrated audience reach
20. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
TV watching
A. C. Nielson Co
Alternative Press
Newspaper Hierarchy
21. Sole owner of News Corp.
Wilbur Schramm
Audience Generated Feedback
Newsreel
Rupert Murdoch
22. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
TV
Critical research
Content Analysis
23. Peeks in mid 20's
Culture
Secondary research
Empirical research
Movie usage
24. A powerful effects model using the analogy of firing something through society for a direct hit
Vertical monopoly
Magic Bullet Theory
Joseph Pulitzer
60% More violent
25. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Cultural Hegemony
Joseph Pulitzer
Agenda-Setting Effect
26. Investigative journalists that exposed corruption
Fact about the usage of the media
Muckrakers
Selective exposure
The New York Sun
27. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Two-Step Flow theory
Catharsis
Integrated audience reach
28. Increasing the amount of advertising and mixing commercial and noncommercial media content
Soft news
Stimulation theory
Hypercommercialism
Desensitization
29. Suburban or regional versions of a metropolitan paper
Zoned editions
Publick Occurences
Johannes Gutenberg 1456
Hypercommercialism
30. _________ broadcasted War of the Worlds on Halloween _______.
Critical research
Experiment
Amazon and MacMillan Publishing
Orson Wells 1938
31. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Panel Study
Two-Step Flow theory
Cultivation Analysis
Blogs
32. _________ was tried for libel against the British in his newspaper ___________
Joseph Pulitzer
John Peter Zenger New York Weekly
Product Placement
Payne Fund Studies 1929
33. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Audimeter
War of the Worlds
Media Originated Feedback
Sample
34. The percentage of the entire population in that media market
Joseph Pulitzer
Remington
Decoder
Rating
35. Publisher - THE Editor - other editors - designers - reporters
War
Content Analysis
Newspaper Hierarchy
Decoder
36. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
War
Laggards
Audimeter
37. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
J.D. Salinger
Yellow Journalism
Convergence
38. This relaxed government restrictions on media ownership
Cultivation Theory
Telecommunications Act of 1996
War of the Worlds
Multi-Step Flow theory
39. A model stating that media has a very direct and universal impact (effect)
Content Analysis
Powerful Effects Model
Laggards
Watergate Nixon
40. ____________ invented the phonograph in _________
Thomas Edison 1877
Columnists
Uses and Gratification
Early Majority
41. Theory that watching mediated violence reduces people's inclination to behave aggressively
Share
Benjamin Harris 1690
Selective Perception
Catharsis
42. The ______ is the receiver of the message
Yellow Journalism
Decoder
Telegraph
TV
43. _____________ created the New York Sun in __________
Laggards
Experiment
Benjamin Day 1833
Critical research
44. The two (in order) largest newspaper chains (USA Today is owned by one)
Peoplemeter
Product Placement
Disney
Gannett and McClatchy
45. The opinion stage to observable research
Empirical research
Zoned editions
Integrated audience reach
Pulitzer Prize
46. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Fact about the usage of the media
Powerful Effects Model
Early Window
Joseph Pulitzer
47. The Nation's largest metropolitan daily
The New York Times
Rating
Stimulation theory
Media Originated Feedback
48. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
Population
Two-Step Flow theory
Innovators/Early Adaptors
49. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Audience Generated Feedback
Movie usage
Peoplemeter
Uses and Gratification
50. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Catharsis theory
Joseph Pulitzer
Media Originated Feedback
Joint Operating Agreements (JOAs)