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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Field experiments
Benjamin Harris 1690
Feedback
2. Second biggest attention topic in news
Economy
Payne Fund Studies 1929
Late Majority
Johannes Gutenberg 1456
3. _____________ created the New York Sun in __________
William Randolph Hearst
Mixed Effects Model
Benjamin Day 1833
Remington
4. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Wire Services
Joint Operating Agreements (JOAs)
Contagion effect
5. People that continue to hold out on technologies
Administrative research
Laggards
Global village
Early Majority
6. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Content Analysis
Nellie Bly
Product Placement
Disney
7. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Mainstreaming
Summer
Saturation Stage
Benjamin Harris 1690
8. Letters to the editor - non-scientific
Technological determinism
Audience Generated Feedback
Field experiments
Federalist Papers
9. Provide feedback for movies
Innovators/Early Adaptors
Audience Generated Feedback
Preview Audiences
Wire Services
10. The ______ is the receiver of the message
Citizen Journalists
Dissident Press
Decoder
TV
11. A model stating that media can effect some people - but not others (not everyone)
Two-Step Flow theory
Horizontal monopoly
Mixed Effects Model
Alexander Graham Bell 1876
12. People that will buy news technologies first
Innovators/Early Adaptors
General Assignment Reporters (GAs)
Paul Lazarsfield
Nellie Bly
13. Write on specific subject on particular schedule
The New York Sun
Radio usage
Encoder
Columnists
14. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Cultural Hegemony
Experiment
Multi-Step Flow theory
Two-Step Flow theory
15. A social science on human behavior
TV
Agenda-Setting Effect
Communication
Pulitzer Prize
16. NBC is believed to have noise for _______ because it is owned by GE
Media literacy
Peoplemeter
John Peter Zenger New York Weekly
War
17. Personal noise inserted and pushed in journalism
Sample
Global village
Bias
NY Times
18. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
News Diffusion
Zoned editions
Vertical monopoly
19. Stragglers to buying technology
Late Majority
Vertical monopoly
Content Analysis
Mainstreaming
20. Sole owner of Viacom/CBS
Sumner Redstone
Audimeter
War of the Worlds
GE/NBC-Universal
21. Selection Theory: selective about what we ACTUALLY listen to
Cable a' la Carte
War of the Worlds
Global village
Selective Perception
22. The two (in order) largest newspaper chains (USA Today is owned by one)
small town papers
Radio usage
Gannett and McClatchy
Encoder
23. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Population
Selective exposure
Integrated audience reach
Payne Fund Studies 1929
24. Theory stating that media defines the world for us (over-arching theory)
Secondary research
Sumner Redstone
Cultivation Theory
Watergate Nixon
25. Around the World in 72 days--stunt journalist
The New York Sun
Primary Research
Arbitron
Nellie Bly
26. _________ broadcasted War of the Worlds on Halloween _______.
Contagion effect
Marshal McLuhan
Orson Wells 1938
Cultivation Theory
27. Research that examines larger cultural effects
Open-Ended questions
The New York Sun
Share
Critical research
28. Peeks in mid 20's
Hypercommercialism
Culture
Movie usage
Cultivation Theory
29. A concentration of media industries into an ever smaller number of companies
News Diffusion
Marshal McLuhan
Oligopoly
Wire Services
30. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Agenda Setting
Muckrakers
Panel Study
News Corp.
31. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Sumner Redstone
Early Window
Samuel Morse 1844
32. Free - alternative weeklies with a local and political orientation
Catharsis theory
Primary Research
Wire Services
Dissident Press
33. Sensational stories that do not serve the democratic function of journalism
Soft news
Beat Reporters
Publick Occurences
Field experiments
34. Targeting niche audiences--easier to use selection theory
Narrowcasting
3 hours a day
Telegraph
Zoned editions
35. The recent e-book battle on the Kindle is between these two...
Cultural Hegemony
Amazon and MacMillan Publishing
Gannett and McClatchy
Citizen Kane 1941
36. Does not establish causality. Covers what the majority thinks. All perception
Survey
Population
Limited Effects Model
Mainstreaming
37. The ______ is the source in which the message passes through (example: book - TV channel)
Winter
Alexander Graham Bell 1876
Benjamin Harris 1690
Interpreter
38. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Nellie Bly
Johannes Gutenberg 1456
Benjamin Day 1833
cartoons
39. A program that is more specialized to a specific demographic
Narrowcasting
Share
Communication
5%
40. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Viacom/CBS
Comcast
Cultivation Analysis
Summer
41. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Joseph Pulitzer
The New York Times
Samuel Morse 1844
42. Has the fewest TV viewers
Summer
Imitation
Burning Tank Theory
Print media usage
43. Artificial setting - easier and less expensive - but not as accurate in results
Jukebox
Payne Fund Studies 1929
Lab experiments
Critical research
44. The percentage of the entire population in that media market
Survey
Lab experiments
Rating
Open-Ended questions
45. ____________ invented the phonograph in _________
Clear Channel
7 hours a day
Lab experiments
Thomas Edison 1877
46. Original research. Do it yourself
Primary Research
Fact about the usage of the media
Lab experiments
Hypercommercialism
47. Writes on a particular area of interest (crime - sports - etc)
Audimeter
Beat Reporters
Innovators/Early Adaptors
Administrative research
48. Trying to buy NBC-Universal
Albert Bandura
Audimeter
Late Majority
Comcast
49. The first major daily
The New York Sun
Share Number
Survey
Gannett and McClatchy
50. Getting information by word of mouth.
Peoplemeter
Two Step Flow
Qualitative research
Oligopoly
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