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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research that examines larger cultural effects
Penny Press
Powerful Effects Model
Critical research
Oligopoly
2. Entry-level job - don't know what you will write
Critical research
General Assignment Reporters (GAs)
Selective Perception
Catharsis theory
3. ___________ published Publick Occurences in __________
Benjamin Harris 1690
Clear Channel
Administrative research
Agenda Setting
4. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Blogs
Soft news
Early Window
Desensitization
5. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Preview Audiences
Remington
Sumner Redstone
6. Targeting niche audiences--easier to use selection theory
Narrowcasting
Experiment
Dissident Press
Content Analysis
7. This host demonstrated cultural imperialism in campaigning for the Finland President
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8. Write on specific subject on particular schedule
Columnists
Limited Effects Model
Lab experiments
Paul Lazarsfield
9. aguerre and Niepce invented _________ in ____________
Still photography 1839
Diurnals
Cultivation Theory
Pulitzer Prize
10. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Preview Audiences
Watergate Nixon
Samuel Morse 1844
News Corp.
11. Television's ability to move people toward a common understanding of how things are
Wire Services
The New York Sun
Mainstreaming
Early Window
12. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Field experiments
Audience - visual - economic - political - gatekeepers
The New York Sun
Late Majority
13. Second biggest attention topic in news
Survey
Dissident Press
3 hours a day
Economy
14. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Joseph Pulitzer
Cultivation Analysis
Decoder
Winter
15. People that will buy news technologies first
Alexander Graham Bell 1876
Innovators/Early Adaptors
Bias
Product Placement
16. Sole owner of Viacom/CBS
Magic Bullet Theory
Sumner Redstone
small town papers
Limited Effects Model
17. Letters to the editor - non-scientific
Soft news
Audience Generated Feedback
Thomas Edison 1877
Early Majority
18. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Passive Peoplemeter
Product Placement
Mainstreaming
Desensitization
19. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Samuel Morse 1844
Share Number
Gannett and McClatchy
20. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
7 hours a day
TV
Wire Services
Arbitron
21. Direct - immediate causes and effects research
Survey
War
Administrative research
Audience - visual - economic - political - gatekeepers
22. Scientific research
Late Majority
Administrative research
Empirical research
The New York Times
23. Weekly news packages in theaters
Horizontal monopoly
Newsreel
Audience Generated Feedback
small town papers
24. _____________ invented the telegraph in ____________ ('What hath God wrought')
J.D. Salinger
Johannes Gutenberg 1456
Samuel Morse 1844
Publick Occurences
25. Has the most TV audience
Selective exposure
Winter
Laggards
Watergate Nixon
26. When one culture forces or pushes their culture on another
The New York Sun
Experiment
Cultural Hegemony
Wilbur Schramm
27. Increasing the amount of advertising and mixing commercial and noncommercial media content
Innovators/Early Adaptors
Disney
Federalist Papers
Hypercommercialism
28. Original research. Do it yourself
Time Warner
Beat Reporters
Content Analysis
Primary Research
29. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Radio usage
Audience - visual - economic - political - gatekeepers
Arbitron
30. The ______ sends the message
Rupert Murdoch
Encoder
Arbitron
Desensitization
31. _________ broadcasted War of the Worlds on Halloween _______.
Dissident Press
Orson Wells 1938
Two Step Flow
Audimeter
32. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Vertical monopoly
Albert Bandura
Laggards
Johannes Gutenberg 1456
33. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Limited Effects Model
Hard news
Citizen Kane 1941
Two Step Flow
34. Investigative journalists that exposed corruption
Cultivation Analysis
Muckrakers
Narrowcasting
Remington
35. Owning several types of related businesses across the board
Share Number
Horizontal monopoly
Passive Peoplemeter
Reinforcement Theory
36. A model stating that media can effect some people - but not others (not everyone)
Still photography 1839
Mixed Effects Model
Agenda Setting
Selective Retention
37. The ______ is the source in which the message passes through (example: book - TV channel)
Clear Channel
Interpreter
Imitation
Samuel Morse 1844
38. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Early Window
Panel Study
Marshal McLuhan
39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Winter
Mainstreaming
Close-ended questions
John Peter Zenger New York Weekly
40. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Technological determinism
William Randolph Hearst
Content Analysis
Joint Operating Agreements (JOAs)
41. Receiver's response to message
Feedback
Contagion effect
Mixed Effects Model
Conan O'Brian
42. One problem with Schramm's model: there is no longer any _______ in the message
Zoned editions
Publick Occurences
Delay
Mainstreaming
43. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Citizen Journalists
Wilbur Schramm
Amazon and MacMillan Publishing
44. Theory that there are multiple opinion leaders that shaper our viewpoints
Joseph Pulitzer
Multi-Step Flow theory
Global village
Critical research
45. Ownership of media companies by multinational corporations
Globalization
Limited Effects Model
Benjamin Day 1833
Product Placement
46. Has the fewest TV viewers
Newspaper Hierarchy
Joint Operating Agreements (JOAs)
Wire Services
Summer
47. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Culture
Preview Audiences
News Corp.
48. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Citizen Kane 1941
Delay
Narrowcasting
49. Getting information by word of mouth.
Audimeter
Penny Press
Two Step Flow
Product Placement
50. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Integrated audience reach
Alternative Press
Citizen Kane 1941
cartoons