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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.
Diurnals
Citizen Kane 1941
Two Step Flow
Two-Step Flow theory
2. Sensational stories that do not serve the democratic function of journalism
Alternative Press
Viacom/CBS
Newspaper Hierarchy
Soft news
3. Peeks mid 50's
Late Majority
Noise
Selective Perception
Print media usage
4. The recent e-book battle on the Kindle is between these two...
NY Times
Catharsis theory
Technological determinism
Amazon and MacMillan Publishing
5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Global village
Albert Bandura
General Assignment Reporters (GAs)
Burning Tank Theory
6. A model stating that media can effect some people - but not others (not everyone)
Multi-Step Flow theory
5%
Alexander Graham Bell 1876
Mixed Effects Model
7. Direct - immediate causes and effects research
Globalization
Administrative research
Panel Study
60% More violent
8. _________ was tried for libel against the British in his newspaper ___________
Share
cartoons
John Peter Zenger New York Weekly
Conan O'Brian
9. Television's ability to move people toward a common understanding of how things are
Agenda-Setting Effect
Time Warner
Early Majority
Mainstreaming
10. Weekly news packages in theaters
Columnists
Newsreel
Narrowcasting
cartoons
11. A model stating that media has a very direct and universal impact (effect)
Albert Bandura
Catharsis theory
Powerful Effects Model
Selective Retention
12. Regularly updated online journals that comment on just about everything
Catharsis
News Hole
Blogs
Powerful Effects Model
13. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Burning Tank Theory
Cultural Hegemony
Summer
14. Selection Theory: selective about what we ACTUALLY listen to
Radio usage
Selective Perception
cartoons
Still photography 1839
15. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Joseph Pulitzer
Early Majority
News Diffusion
John Peter Zenger New York Weekly
16. Personal noise inserted and pushed in journalism
Citizen Kane 1941
Albert Bandura
5%
Bias
17. A powerful effects model using the analogy of firing something through society for a direct hit
Early Window
Magic Bullet Theory
Nellie Bly
Bias
18. A program that is more specialized to a specific demographic
Empirical research
Narrowcasting
Jukebox
Late Majority
19. Research that examines larger cultural effects
Economy
Critical research
Paul Lazarsfield
Open-Ended questions
20. Peeks in mid 60's
Soft news
Globalization
Uses and Gratification
TV watching
21. Letters to the editor - non-scientific
Audience Generated Feedback
Arbitron
Media literacy
War of the Worlds
22. Placing of stories around ads
Field experiments
60% More violent
Communication
News Hole
23. When one culture forces or pushes their culture on another
Laggards
Primary Research
Cultural Hegemony
Product Placement
24. The Nation's largest metropolitan daily
The New York Times
GE/NBC-Universal
Pulitzer Prize
Payne Fund Studies 1929
25. Real-life setting - better - but more expensive
Field experiments
War
Telegraph
Empirical research
26. Theory stating that media defines the world for us (over-arching theory)
Media Originated Feedback
Administrative research
Empirical research
Cultivation Theory
27. Writes on a particular area of interest (crime - sports - etc)
Limited Effects Model
5%
Hard news
Beat Reporters
28. The TV world is __________________ then the real world
Reinforcement Theory
60% More violent
Amazon and MacMillan Publishing
Albert Bandura
29. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Federalist Papers
A. C. Nielson Co
GE/NBC-Universal
Vertical monopoly
30. Set of values and shared beliefs
Qualitative research
Globalization
Culture
Alternative Press
31. People that will buy news technologies first
Noise
John Peter Zenger New York Weekly
Innovators/Early Adaptors
Critical research
32. Universe. Entirety of what you are studying.
Population
Noise
Citizen Kane 1941
Orson Wells 1938
33. This host demonstrated cultural imperialism in campaigning for the Finland President
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34. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Penny Press
Communication
Experiment
Close-ended questions
35. Research has already been done for you - you just collect it and put it into your paper
Thomas Edison 1877
Secondary research
Panel Study
Administrative research
36. Publisher - THE Editor - other editors - designers - reporters
Noise
Communication
Newspaper Hierarchy
Two-Step Flow theory
37. ___________ invented the printing press in __________
Administrative research
Newsreel
Johannes Gutenberg 1456
News Diffusion
38. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Passive Peoplemeter
Field experiments
Newsreel
39. Name of the guy Hearst send to Cuba
Burning Tank Theory
Winter
Vertical monopoly
Remington
40. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Benjamin Day 1833
Hard news
Early Window
Fact about the usage of the media
41. One problem with Schramm's model: there is no longer any _______ in the message
Gannett and McClatchy
Selective Perception
Delay
7 hours a day
42. The phonograph became the first __________ when Edison put a nickel slot on it
Marshal McLuhan
GE/NBC-Universal
Jukebox
Convergence
43. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Multi-Step Flow theory
Audience - visual - economic - political - gatekeepers
Contagion effect
Newsreel
44. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Content Analysis
Two Step Flow
Dissident Press
45. The theory stating that war - being more visual - will get the most attention and headlines in the news
Audimeter
Burning Tank Theory
Product Placement
Mixed Effects Model
46. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Economy
Columnists
Wire Services
47. Increasing the amount of advertising and mixing commercial and noncommercial media content
The New York Times
Hypercommercialism
Powerful Effects Model
Newsreel
48. Original research. Do it yourself
Primary Research
Soft news
Telegraph
Share
49. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Newspaper Hierarchy
Samuel Morse 1844
Survey
Identification
50. Viewing violence causes anti-social behavior among some children
Columnists
Rupert Murdoch
Johannes Gutenberg 1456
Stimulation theory