Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






2. Technology changes how we live






3. Has the fewest TV viewers






4. Name of the guy Hearst send to Cuba






5. The Nation's largest metropolitan daily






6. Single company owns every aspect of business (i.e. production - distribution - etc)






7. This cheap newsprint created larger readership






8. These papers are still doing good despite the rapid circulation of newspapers






9. One problem with Schramm's model: there is no longer any _______ in the message






10. Peeks in late teens






11. _____________ created the New York Sun in __________






12. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






13. Theory stating that media defines the world for us (over-arching theory)






14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






15. A model stating that effects are limited by individual differences and other factors






16. 'The medium is the message'






17. Has the most TV audience






18. Getting information by word of mouth.






19. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






20. Sensational stories that do not serve the democratic function of journalism






21. Writes on a particular area of interest (crime - sports - etc)






22. People that will buy news technologies first






23. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






24. aguerre and Niepce invented _________ in ____________






25. Scientific research






26. The first major daily






27. Second biggest attention topic in news






28. Anything that interferes with or alters the message






29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






30. Father of Social Science Research






31. Awarded every April since 1917 for excellence






32. Age correlates with each medium






33. Theory that there are multiple opinion leaders that shaper our viewpoints






34. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


35. Trying to buy NBC-Universal






36. The phonograph became the first __________ when Edison put a nickel slot on it






37. ___________ invented the printing press in __________






38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






39. Theory that we only pick media that we will find gratifying






40. The ability to effectively and efficiently comprehend and use any form of mediated communication






41. Original research. Do it yourself






42. When one culture forces or pushes their culture on another






43. __________came up with the basic model of mass communication






44. A model stating that media can effect some people - but not others (not everyone)






45. Receiver's response to message






46. Always greater then the rating number






47. _________ was tried for libel against the British in his newspaper ___________






48. Intellectual questioning about culture and its effect--leads to cultural theory






49. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






50. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it