Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This invention - used in war - helped to construct the 'inverted pyramid' structure






2. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






3. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






4. Selection Theory: selective about what you remember






5. Has the most TV audience






6. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






7. Story order emphasis that eventually shapes our world views and values of importance






8. Famous radio broadcast proving limited effects theories






9. _____________ invented the telegraph in ____________ ('What hath God wrought')






10. Placing of stories around ads






11. First American Newspaper






12. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






13. NBC is believed to have noise for _______ because it is owned by GE






14. Collection of data that can be characterized and counted in a way. Type of empirical research






15. Original research. Do it yourself






16. Ownership of media companies by multinational corporations






17. This relaxed government restrictions on media ownership






18. Selection Theory: selective about what we ACTUALLY listen to






19. Scientific research






20. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






22. Part of a survey. More then just a one word answer needed. No yes or no questions






23. Intellectual questioning about culture and its effect--leads to cultural theory






24. Name of the guy Hearst send to Cuba






25. Owning several types of related businesses across the board






26. Framework for our government






27. This host demonstrated cultural imperialism in campaigning for the Finland President

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28. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






29. Research has already been done for you - you just collect it and put it into your paper






30. Getting information by word of mouth.






31. Has the fewest TV viewers






32. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






34. _________ was tried for libel against the British in his newspaper ___________






35. Theory stating that media defines the world for us (over-arching theory)






36. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






37. This cheap newsprint created larger readership






38. The ______ is the receiver of the message






39. Television's ability to move people toward a common understanding of how things are






40. ____________ invented the phonograph in _________






41. Entry-level job - don't know what you will write






42. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






43. _____________ invented the telephone in _____________






44. Single company owns every aspect of business (i.e. production - distribution - etc)






45. ___________ published Publick Occurences in __________






46. The Nation's largest metropolitan daily






47. Media makes the world smaller (technology)--called _____________ ____________






48. Artificial setting - easier and less expensive - but not as accurate in results






49. Around the World in 72 days--stunt journalist






50. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.