Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People that will buy news technologies first






2. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






3. Placing of stories around ads






4. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






5. Theory stating that media defines the world for us (over-arching theory)






6. This relaxed government restrictions on media ownership






7. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






8. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






9. Margin of error in polls






10. Theory that we primarily use mass media to check what we already believe






11. This invention - used in war - helped to construct the 'inverted pyramid' structure






12. Very sensationalistic journalism






13. Age correlates with each medium






14. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






15. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






16. aguerre and Niepce invented _________ in ____________






17. Collection of data that can be characterized and counted in a way. Type of empirical research






18. Research that examines larger cultural effects






19. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






20. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






21. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






22. Sole owner of Viacom/CBS






23. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






24. _____________ created the New York Sun in __________






25. Average American spends _________________________ listening to the radio






26. A powerful effects model using the analogy of firing something through society for a direct hit






27. Has the fewest TV viewers






28. Free - alternative weeklies with a local and political orientation






29. A program that is more specialized to a specific demographic






30. Selection Theory: selective about what we ACTUALLY listen to






31. Selection Theory: only expose ourselves to those that we will agree with already






32. Around the World in 72 days--stunt journalist






33. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






34. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






35. Ownership of media companies by multinational corporations






36. First American Newspaper






37. Framework for our government






38. A model stating that media has a very direct and universal impact (effect)






39. Stragglers to buying technology






40. Single company owns every aspect of business (i.e. production - distribution - etc)






41. Research has already been done for you - you just collect it and put it into your paper






42. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






43. Getting information by word of mouth.






44. A concentration of media industries into an ever smaller number of companies






45. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






46. The two (in order) largest newspaper chains (USA Today is owned by one)






47. Direct - immediate causes and effects research






48. ___________ published Publick Occurences in __________






49. The phonograph became the first __________ when Edison put a nickel slot on it






50. Scientific research