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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Paul Lazarsfield
Telecommunications Act of 1996
Albert Bandura
NY Times
2. Technology changes how we live
Jukebox
Columnists
Wire Services
Technological determinism
3. Has the fewest TV viewers
Imitation
Albert Bandura
Disney
Summer
4. Name of the guy Hearst send to Cuba
Nellie Bly
Remington
TV watching
Close-ended questions
5. The Nation's largest metropolitan daily
Jukebox
Alexander Graham Bell 1876
The New York Times
Albert Bandura
6. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Open-Ended questions
Communication
Lab experiments
7. This cheap newsprint created larger readership
Penny Press
Johannes Gutenberg 1456
Uses and Gratification
small town papers
8. These papers are still doing good despite the rapid circulation of newspapers
Jukebox
small town papers
Delay
Communication
9. One problem with Schramm's model: there is no longer any _______ in the message
cartoons
Delay
Samuel Morse 1844
Diurnals
10. Peeks in late teens
Technological determinism
Critical research
Paul Lazarsfield
Radio usage
11. _____________ created the New York Sun in __________
Gannett and McClatchy
Rupert Murdoch
Benjamin Day 1833
Desensitization
12. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Joint Operating Agreements (JOAs)
Primary Research
Open-Ended questions
13. Theory stating that media defines the world for us (over-arching theory)
Summer
Cultivation Theory
7 hours a day
Clear Channel
14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Survey
Wire Services
Winter
15. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Peoplemeter
Survey
Alexander Graham Bell 1876
16. 'The medium is the message'
Hypercommercialism
Marshal McLuhan
Field experiments
Audience Generated Feedback
17. Has the most TV audience
Winter
Hard news
Identification
Beat Reporters
18. Getting information by word of mouth.
Global village
Late Majority
Benjamin Day 1833
Two Step Flow
19. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Mixed Effects Model
Passive Peoplemeter
News Diffusion
Interpreter
20. Sensational stories that do not serve the democratic function of journalism
Soft news
Bias
News Hole
General Assignment Reporters (GAs)
21. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Laggards
War of the Worlds
Empirical research
22. People that will buy news technologies first
GE/NBC-Universal
Empirical research
TV watching
Innovators/Early Adaptors
23. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Administrative research
Watergate Nixon
cartoons
Dissident Press
24. aguerre and Niepce invented _________ in ____________
Audience Generated Feedback
Still photography 1839
Rating
Gannett and McClatchy
25. Scientific research
Empirical research
Citizen Kane 1941
cartoons
John Peter Zenger New York Weekly
26. The first major daily
The New York Sun
Share Number
Powerful Effects Model
Mainstreaming
27. Second biggest attention topic in news
Technological determinism
Selective exposure
Clear Channel
Economy
28. Anything that interferes with or alters the message
Noise
News Hole
Population
Communication
29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Survey
Audience - visual - economic - political - gatekeepers
Pulitzer Prize
Dissonance Theory
30. Father of Social Science Research
Paul Lazarsfield
Saturation Stage
Alexander Graham Bell 1876
Benjamin Harris 1690
31. Awarded every April since 1917 for excellence
Samuel Morse 1844
Pulitzer Prize
Imitation
Cultivation Theory
32. Age correlates with each medium
Newspaper Hierarchy
Close-ended questions
Fact about the usage of the media
Benjamin Harris 1690
33. Theory that there are multiple opinion leaders that shaper our viewpoints
Content Analysis
News Hole
Multi-Step Flow theory
Share
34. This host demonstrated cultural imperialism in campaigning for the Finland President
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183
35. Trying to buy NBC-Universal
Primary Research
Comcast
Powerful Effects Model
Two Step Flow
36. The phonograph became the first __________ when Edison put a nickel slot on it
Experiment
Empirical research
Jukebox
Penny Press
37. ___________ invented the printing press in __________
Marshal McLuhan
Convergence
Benjamin Day 1833
Johannes Gutenberg 1456
38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Technological determinism
Audimeter
Early Majority
Pulitzer Prize
39. Theory that we only pick media that we will find gratifying
Uses and Gratification
Arbitron
5%
Share Number
40. The ability to effectively and efficiently comprehend and use any form of mediated communication
Hypercommercialism
Pulitzer Prize
Media literacy
Convergence
41. Original research. Do it yourself
Primary Research
Fact about the usage of the media
Experiment
Selective Retention
42. When one culture forces or pushes their culture on another
NY Times
Cultural Hegemony
Muckrakers
3 hours a day
43. __________came up with the basic model of mass communication
Passive Peoplemeter
Share
Sumner Redstone
Wilbur Schramm
44. A model stating that media can effect some people - but not others (not everyone)
Audimeter
Benjamin Day 1833
Mixed Effects Model
Federalist Papers
45. Receiver's response to message
Secondary research
Feedback
Catharsis theory
Qualitative research
46. Always greater then the rating number
Newsreel
Share Number
General Assignment Reporters (GAs)
Thomas Edison 1877
47. _________ was tried for libel against the British in his newspaper ___________
Payne Fund Studies 1929
John Peter Zenger New York Weekly
Citizen Kane 1941
Cultivation Analysis
48. Intellectual questioning about culture and its effect--leads to cultural theory
Telecommunications Act of 1996
William Randolph Hearst
Qualitative research
Content Analysis
49. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Diurnals
Agenda-Setting Effect
GE/NBC-Universal
Arbitron
50. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Close-ended questions
Two Step Flow
J.D. Salinger
Joint Operating Agreements (JOAs)