Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






2. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






3. Theory that watching mediated violence reduces people's inclination to behave aggressively






4. These papers are still doing good despite the rapid circulation of newspapers






5. First American Newspaper






6. One problem with Schramm's model: there is no longer any _______ in the message






7. Selection Theory: selective about what we ACTUALLY listen to






8. This host demonstrated cultural imperialism in campaigning for the Finland President

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9. Records what the TV set was currently set on






10. A proportion taken to represent the population






11. Research has already been done for you - you just collect it and put it into your paper






12. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






14. If the media covers terrorist attacks - it leads to more terrorist attacks






15. Television's ability to move people toward a common understanding of how things are






16. Peeks in mid 60's






17. The ______ sends the message






18. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






19. This cheap newsprint created larger readership






20. Theory that we primarily use mass media to check what we already believe






21. The two (in order) largest newspaper chains (USA Today is owned by one)






22. The percentage of the entire population in that media market






23. Sensational stories that do not serve the democratic function of journalism






24. Theory that there are multiple opinion leaders that shaper our viewpoints






25. Anything that interferes with or alters the message






26. When one culture forces or pushes their culture on another






27. Technology changes how we live






28. Theory that we only pick media that we will find gratifying






29. The phonograph became the first __________ when Edison put a nickel slot on it






30. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






31. _________ was tried for libel against the British in his newspaper ___________






32. Average American spends _________________________ listening to the radio






33. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






34. The Nation's largest metropolitan daily






35. Name of the guy Hearst send to Cuba






36. Set of values and shared beliefs






37. A model stating that media can effect some people - but not others (not everyone)






38. Universe. Entirety of what you are studying.






39. The ability to effectively and efficiently comprehend and use any form of mediated communication






40. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






41. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






42. The opinion stage to observable research






43. Around the World in 72 days--stunt journalist






44. Regularly updated online journals that comment on just about everything






45. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






46. 'The medium is the message'






47. Weekly news packages in theaters






48. Recently announced that it would charge for frequent access to website (newspaper)






49. Average household has a TV set on...






50. Famous radio broadcast proving limited effects theories