Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






2. Sole owner of News Corp.






3. Is more credible seeming then newspapers (2 to 1 ratio)






4. Recently announced that it would charge for frequent access to website (newspaper)






5. The phonograph became the first __________ when Edison put a nickel slot on it






6. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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7. Anything that interferes with or alters the message






8. Scientific research






9. Receiver's response to message






10. Theory stating that media defines the world for us (over-arching theory)






11. A model stating that effects are limited by individual differences and other factors






12. Theory that we primarily use mass media to check what we already believe






13. Ownership of media companies by multinational corporations






14. This host demonstrated cultural imperialism in campaigning for the Finland President

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15. Trying to buy NBC-Universal






16. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






17. NBC is believed to have noise for _______ because it is owned by GE






18. Collection of data that can be characterized and counted in a way. Type of empirical research






19. Original research. Do it yourself






20. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






21. Getting information by word of mouth.






22. Suburban or regional versions of a metropolitan paper






23. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






24. Theory that there are multiple opinion leaders that shaper our viewpoints






25. The percentage of the entire population in that media market






26. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






27. Targeting niche audiences--easier to use selection theory






28. Peeks in mid 60's






29. ___________ invented the printing press in __________






30. Set of values and shared beliefs






31. Average American spends _________________________ listening to the radio






32. The recent e-book battle on the Kindle is between these two...






33. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






34. Research has already been done for you - you just collect it and put it into your paper






35. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






36. The theory stating that war - being more visual - will get the most attention and headlines in the news






37. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






38. Selection Theory: selective about what you remember






39. Framework for our government






40. A program that is more specialized to a specific demographic






41. Sensational stories that do not serve the democratic function of journalism






42. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






43. Very sensationalistic journalism






44. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






45. __________came up with the basic model of mass communication






46. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






47. A proportion taken to represent the population






48. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






49. Provide feedback for movies






50. Television's ability to move people toward a common understanding of how things are