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Test your basic knowledge |
Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writes on a particular area of interest (crime - sports - etc)
Clear Channel
Beat Reporters
Conan O'Brian
A. C. Nielson Co
2. Theory stating that media defines the world for us (over-arching theory)
Desensitization
Catharsis theory
Cultivation Theory
Qualitative research
3. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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4. A proportion taken to represent the population
Thomas Edison 1877
Sample
Noise
Summer
5. Single company owns every aspect of business (i.e. production - distribution - etc)
Arbitron
Global village
Winter
Vertical monopoly
6. The ______ is the receiver of the message
Winter
Catharsis theory
Decoder
Stimulation theory
7. The ______ is the source in which the message passes through (example: book - TV channel)
Payne Fund Studies 1929
Vertical monopoly
Interpreter
Columnists
8. Selection Theory: selective about what you remember
Product Placement
Time Warner
Federalist Papers
Selective Retention
9. Owning several types of related businesses across the board
General Assignment Reporters (GAs)
Horizontal monopoly
Summer
Reinforcement Theory
10. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Soft news
Mixed Effects Model
Oligopoly
11. The ______ sends the message
Encoder
Powerful Effects Model
Population
Rupert Murdoch
12. Name of the guy Hearst send to Cuba
Remington
Stimulation theory
Columnists
Selective Perception
13. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Columnists
J.D. Salinger
Narrowcasting
Early Majority
14. Targeting niche audiences--easier to use selection theory
War of the Worlds
Narrowcasting
Reinforcement Theory
Rating
15. Viewing violence causes anti-social behavior among some children
News Diffusion
Technological determinism
Stimulation theory
Laggards
16. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Population
News Corp.
Narrowcasting
Saturation Stage
17. __________came up with the basic model of mass communication
Wilbur Schramm
Culture
Blogs
Movie usage
18. Average household has a TV set on...
Rupert Murdoch
7 hours a day
Globalization
Pulitzer Prize
19. Anything that interferes with or alters the message
Administrative research
Noise
Feedback
Dissident Press
20. First American Newspaper
Publick Occurences
Preview Audiences
Samuel Morse 1844
Winter
21. Famous radio broadcast proving limited effects theories
Orson Wells 1938
War of the Worlds
Newspaper Hierarchy
Product Placement
22. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Identification
Early Window
Culture
23. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Arbitron
Radio usage
Disney
Paul Lazarsfield
24. Regularly updated online journals that comment on just about everything
Panel Study
Integrated audience reach
Payne Fund Studies 1929
Blogs
25. Free - alternative weeklies with a local and political orientation
News Corp.
Dissident Press
Audience Generated Feedback
Product Placement
26. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
60% More violent
Product Placement
Interpreter
Joint Operating Agreements (JOAs)
27. Is more credible seeming then newspapers (2 to 1 ratio)
Primary Research
Experiment
TV
Muckrakers
28. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Noise
Experiment
Disney
Nellie Bly
29. The biggest owner of radio stations (Dixie Chick controversy)
5%
Globalization
Arbitron
Clear Channel
30. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Peoplemeter
Time Warner
Fact about the usage of the media
Panel Study
31. Sole owner of Viacom/CBS
Early Majority
Sumner Redstone
Encoder
Rating
32. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Radio usage
Marshal McLuhan
5%
33. The first major daily
War of the Worlds
The New York Sun
News Hole
GE/NBC-Universal
34. People that will buy news technologies first
Movie usage
Remington
Innovators/Early Adaptors
J.D. Salinger
35. Television's ability to move people toward a common understanding of how things are
Reinforcement Theory
Laggards
Mainstreaming
Radio usage
36. ___________ published Publick Occurences in __________
Secondary research
Cultivation Analysis
Benjamin Harris 1690
Federalist Papers
37. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Newsreel
Joseph Pulitzer
Experiment
Narrowcasting
38. Sensational stories that do not serve the democratic function of journalism
Nellie Bly
Beat Reporters
Soft news
Early Window
39. Theory that watching mediated violence reduces people's inclination to behave aggressively
Remington
Sumner Redstone
War of the Worlds
Catharsis
40. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Print media usage
Wilbur Schramm
Content Analysis
41. True frontrunners of our daily newspaper (local news on news sheets
Culture
Diurnals
Early Majority
Multi-Step Flow theory
42. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Summer
Dissident Press
Early Window
3 hours a day
43. Provide feedback for movies
Bias
Pulitzer Prize
Preview Audiences
Limited Effects Model
44. Research has already been done for you - you just collect it and put it into your paper
Secondary research
TV
Benjamin Harris 1690
Close-ended questions
45. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Uses and Gratification
Panel Study
Payne Fund Studies 1929
Qualitative research
46. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Dissident Press
Audience Generated Feedback
News Corp.
47. Always greater then the rating number
Share Number
Magic Bullet Theory
Federalist Papers
Late Majority
48. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Print media usage
Empirical research
Audimeter
49. Technology changes how we live
Narrowcasting
Fact about the usage of the media
Primary Research
Technological determinism
50. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Zoned editions
Culture
John Peter Zenger New York Weekly
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