Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research that examines larger cultural effects






2. Selection Theory: selective about what we ACTUALLY listen to






3. 'The medium is the message'






4. Peeks mid 50's






5. Single company owns every aspect of business (i.e. production - distribution - etc)






6. These papers are still doing good despite the rapid circulation of newspapers






7. A concentration of media industries into an ever smaller number of companies






8. Is more credible seeming then newspapers (2 to 1 ratio)






9. Records what the TV set was currently set on






10. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






11. ____________ invented the phonograph in _________






12. The theory stating that war - being more visual - will get the most attention and headlines in the news






13. Theory that there are multiple opinion leaders that shaper our viewpoints






14. Name of the guy Hearst send to Cuba






15. Getting information by word of mouth.






16. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






17. Suburban or regional versions of a metropolitan paper






18. Free - alternative weeklies with a local and political orientation






19. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






20. Real-life setting - better - but more expensive






21. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






22. The recent e-book battle on the Kindle is between these two...






23. Targeting niche audiences--easier to use selection theory






24. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






25. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






26. Has the fewest TV viewers






27. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






28. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






29. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






30. The ______ is the source in which the message passes through (example: book - TV channel)






31. Receiver's response to message






32. This relaxed government restrictions on media ownership






33. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






34. Collection of data that can be characterized and counted in a way. Type of empirical research






35. The opinion stage to observable research






36. Selection Theory: selective about what you remember






37. This invention - used in war - helped to construct the 'inverted pyramid' structure






38. Always greater then the rating number






39. Has the most TV audience






40. The percentage of the entire population in that media market






41. Trying to buy NBC-Universal






42. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






43. Died recently - wrote The Catcher in the Rye






44. First American Newspaper






45. A social science on human behavior






46. Second biggest attention topic in news






47. A proportion taken to represent the population






48. Increasing the amount of advertising and mixing commercial and noncommercial media content






49. Media makes the world smaller (technology)--called _____________ ____________






50. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)