Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ sends the message






2. Framework for our government






3. _________ was tried for libel against the British in his newspaper ___________






4. The percentage of the entire population in that media market






5. The recent e-book battle on the Kindle is between these two...






6. _________ broadcasted War of the Worlds on Halloween _______.






7. 'The medium is the message'






8. Suburban or regional versions of a metropolitan paper






9. ___________ published Publick Occurences in __________






10. Receiver's response to message






11. First American Newspaper






12. When one culture forces or pushes their culture on another






13. Investigative journalists that exposed corruption






14. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






15. Write on specific subject on particular schedule






16. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






17. Has the most TV audience






18. Provide feedback for movies






19. Stragglers to buying technology






20. A social science on human behavior






21. The TV world is __________________ then the real world






22. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






23. Always greater then the rating number






24. The ______ is the receiver of the message






25. Age correlates with each medium






26. Selection Theory: selective about what we ACTUALLY listen to






27. A model stating that media has a very direct and universal impact (effect)






28. aguerre and Niepce invented _________ in ____________






29. _____________ invented the telegraph in ____________ ('What hath God wrought')






30. People that continue to hold out on technologies






31. Average household has a TV set on...






32. Increasing the amount of advertising and mixing commercial and noncommercial media content






33. The opinion stage to observable research






34. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






35. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






36. Owning several types of related businesses across the board






37. Ownership of media companies by multinational corporations






38. __________came up with the basic model of mass communication






39. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






40. Viewing violence causes anti-social behavior among some children






41. Single company owns every aspect of business (i.e. production - distribution - etc)






42. Theory that watching mediated violence reduces people's inclination to behave aggressively






43. Does not establish causality. Covers what the majority thinks. All perception






44. Universe. Entirety of what you are studying.






45. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






46. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






47. The biggest owner of radio stations (Dixie Chick controversy)






48. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






49. The Nation's largest metropolitan daily






50. Part of a survey. More then just a one word answer needed. No yes or no questions