Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






2. Selection Theory: only expose ourselves to those that we will agree with already






3. Sole owner of Viacom/CBS






4. A model stating that media has a very direct and universal impact (effect)






5. In social cognitive theory - the direct replication of an observed behavior






6. Is more credible seeming then newspapers (2 to 1 ratio)






7. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






8. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






9. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






10. Does not establish causality. Covers what the majority thinks. All perception






11. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






12. Receiver's response to message






13. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






14. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


15. The two (in order) largest newspaper chains (USA Today is owned by one)






16. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






17. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






18. Recently announced that it would charge for frequent access to website (newspaper)






19. The first major daily






20. This relaxed government restrictions on media ownership






21. Selection Theory: selective about what we ACTUALLY listen to






22. The theory stating that war - being more visual - will get the most attention and headlines in the news






23. Has the most TV audience






24. Framework for our government






25. Single company owns every aspect of business (i.e. production - distribution - etc)






26. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






27. Media makes the world smaller (technology)--called _____________ ____________






28. The ______ is the source in which the message passes through (example: book - TV channel)






29. Collection of data that can be characterized and counted in a way. Type of empirical research






30. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






31. Ownership of media companies by multinational corporations






32. Investigative journalists that exposed corruption






33. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






34. Story order emphasis that eventually shapes our world views and values of importance






35. This invention - used in war - helped to construct the 'inverted pyramid' structure






36. Regularly updated online journals that comment on just about everything






37. Suburban or regional versions of a metropolitan paper






38. True frontrunners of our daily newspaper (local news on news sheets






39. Original research. Do it yourself






40. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






41. Peeks mid 50's






42. Peeks in mid 20's






43. The phonograph became the first __________ when Edison put a nickel slot on it






44. ___________ invented the printing press in __________






45. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






46. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






47. Entry-level job - don't know what you will write






48. People that will buy news technologies first






49. Set of values and shared beliefs






50. ___________ published Publick Occurences in __________