SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Viewing violence causes anti-social behavior among some children
Stimulation theory
Interpreter
Horizontal monopoly
Arbitron
2. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Global village
Reinforcement Theory
Diurnals
Hard news
3. A program that is more specialized to a specific demographic
Cultivation Theory
Narrowcasting
Blogs
Limited Effects Model
4. A model stating that effects are limited by individual differences and other factors
Desensitization
Limited Effects Model
Penny Press
Survey
5. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
6. aguerre and Niepce invented _________ in ____________
Yellow Journalism
Multi-Step Flow theory
Still photography 1839
Wire Services
7. Receiver's response to message
Delay
News Hole
Feedback
Soft news
8. Framework for our government
Marshal McLuhan
Federalist Papers
Feedback
Radio usage
9. Journalists who use things like Twitter to get info out fast - but they are not professional
Samuel Morse 1844
Citizen Journalists
Catharsis
Convergence
10. Second biggest attention topic in news
Benjamin Day 1833
Laggards
Economy
Multi-Step Flow theory
11. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Noise
Stimulation theory
Albert Bandura
3 hours a day
12. A powerful effects model using the analogy of firing something through society for a direct hit
TV
Sumner Redstone
Close-ended questions
Magic Bullet Theory
13. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Albert Bandura
Selective exposure
Horizontal monopoly
14. Theory stating that media defines the world for us (over-arching theory)
Lab experiments
J.D. Salinger
small town papers
Cultivation Theory
15. Getting information by word of mouth.
Newsreel
Two Step Flow
Technological determinism
Dissident Press
16. Around the World in 72 days--stunt journalist
Nellie Bly
Dissonance Theory
Audimeter
News Hole
17. Placing of stories around ads
Oligopoly
John Peter Zenger New York Weekly
Cultivation Theory
News Hole
18. ___________ published Publick Occurences in __________
Benjamin Harris 1690
Primary Research
Alternative Press
Contagion effect
19. A model stating that media can effect some people - but not others (not everyone)
Wire Services
Mixed Effects Model
Secondary research
Decoder
20. Ownership of media companies by multinational corporations
Vertical monopoly
Globalization
Newspaper Hierarchy
Jukebox
21. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Empirical research
Panel Study
Reinforcement Theory
Powerful Effects Model
22. These papers are still doing good despite the rapid circulation of newspapers
Global village
Delay
small town papers
General Assignment Reporters (GAs)
23. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Field experiments
Peoplemeter
Cultural Hegemony
Close-ended questions
24. Collection of data that can be characterized and counted in a way. Type of empirical research
Benjamin Harris 1690
Muckrakers
Content Analysis
Late Majority
25. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Hypercommercialism
Citizen Kane 1941
Oligopoly
Print media usage
26. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Citizen Kane 1941
Payne Fund Studies 1929
Noise
Gatekeepers
27. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Selective Retention
Contagion effect
Noise
28. The opinion stage to observable research
Pulitzer Prize
Uses and Gratification
Administrative research
Empirical research
29. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
small town papers
Jukebox
Movie usage
A. C. Nielson Co
30. Universe. Entirety of what you are studying.
Population
Rupert Murdoch
Global village
Cultural Hegemony
31. Writes on a particular area of interest (crime - sports - etc)
Time Warner
Albert Bandura
Beat Reporters
Two Step Flow
32. Publisher - THE Editor - other editors - designers - reporters
Lab experiments
Soft news
Newspaper Hierarchy
Paul Lazarsfield
33. This cheap newsprint created larger readership
Penny Press
Sumner Redstone
Integrated audience reach
Laggards
34. Write on specific subject on particular schedule
Columnists
Soft news
Horizontal monopoly
Cultural Hegemony
35. Free - alternative weeklies with a local and political orientation
Agenda-Setting Effect
Peoplemeter
Remington
Dissident Press
36. Trying to buy NBC-Universal
Comcast
Nellie Bly
Communication
Media Originated Feedback
37. The phonograph became the first __________ when Edison put a nickel slot on it
Survey
Jukebox
General Assignment Reporters (GAs)
Benjamin Harris 1690
38. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Cultivation Theory
Peoplemeter
Identification
Citizen Kane 1941
39. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
J.D. Salinger
Time Warner
Narrowcasting
Two-Step Flow theory
40. Theory that we only pick media that we will find gratifying
Catharsis theory
Time Warner
Horizontal monopoly
Uses and Gratification
41. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Zoned editions
Alternative Press
Critical research
42. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Imitation
Still photography 1839
Noise
43. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Secondary research
Wire Services
Imitation
44. Awarded every April since 1917 for excellence
Population
Globalization
Pulitzer Prize
Empirical research
45. Very sensationalistic journalism
60% More violent
Product Placement
Yellow Journalism
Benjamin Harris 1690
46. Theory that watching mediated violence reduces people's inclination to behave aggressively
Sample
Media literacy
Catharsis
Yellow Journalism
47. Weekly news packages in theaters
Newsreel
Hard news
Content Analysis
The New York Sun
48. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
The New York Sun
Early Majority
Delay
Newspaper Hierarchy
49. Original research. Do it yourself
Primary Research
Uses and Gratification
Columnists
Blogs
50. People that continue to hold out on technologies
Convergence
Laggards
Muckrakers
Share Number