Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Single company owns every aspect of business (i.e. production - distribution - etc)






2. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






3. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






4. Theory that we only pick media that we will find gratifying






5. _____________ invented the telephone in _____________






6. Placing of stories around ads






7. This invention - used in war - helped to construct the 'inverted pyramid' structure






8. Peeks mid 50's






9. Always greater then the rating number






10. Story order emphasis that eventually shapes our world views and values of importance






11. If the media covers terrorist attacks - it leads to more terrorist attacks






12. Letters to the editor - non-scientific






13. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






14. Records what the TV set was currently set on






15. Original research. Do it yourself






16. Framework for our government






17. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






18. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






19. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






20. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






21. Sole owner of News Corp.






22. The phonograph became the first __________ when Edison put a nickel slot on it






23. Peeks in mid 20's






24. A powerful effects model using the analogy of firing something through society for a direct hit






25. Theory stating that media defines the world for us (over-arching theory)






26. Investigative journalists that exposed corruption






27. Research has already been done for you - you just collect it and put it into your paper






28. Increasing the amount of advertising and mixing commercial and noncommercial media content






29. Suburban or regional versions of a metropolitan paper






30. _________ broadcasted War of the Worlds on Halloween _______.






31. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






32. _________ was tried for libel against the British in his newspaper ___________






33. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






34. The percentage of the entire population in that media market






35. Publisher - THE Editor - other editors - designers - reporters






36. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






37. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






38. This relaxed government restrictions on media ownership






39. A model stating that media has a very direct and universal impact (effect)






40. ____________ invented the phonograph in _________






41. Theory that watching mediated violence reduces people's inclination to behave aggressively






42. The ______ is the receiver of the message






43. _____________ created the New York Sun in __________






44. The two (in order) largest newspaper chains (USA Today is owned by one)






45. The opinion stage to observable research






46. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






47. The Nation's largest metropolitan daily






48. Selection Theory: only expose ourselves to those that we will agree with already






49. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






50. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools