Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Margin of error in polls






2. Collection of data that can be characterized and counted in a way. Type of empirical research






3. Sensational stories that do not serve the democratic function of journalism






4. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






5. Getting information by word of mouth.






6. A model stating that media has a very direct and universal impact (effect)






7. Sole owner of News Corp.






8. Name of the guy Hearst send to Cuba






9. A model stating that media can effect some people - but not others (not everyone)






10. Artificial setting - easier and less expensive - but not as accurate in results






11. Universe. Entirety of what you are studying.






12. _________ broadcasted War of the Worlds on Halloween _______.






13. Framework for our government






14. NBC is believed to have noise for _______ because it is owned by GE






15. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






16. 'The medium is the message'






17. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






18. Average American spends _________________________ listening to the radio






19. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






20. Famous radio broadcast proving limited effects theories






21. Provide feedback for movies






22. Where old and new media collide--media across multiple platforms






23. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






24. Recently announced that it would charge for frequent access to website (newspaper)






25. Investigative journalists that exposed corruption






26. Anything that interferes with or alters the message






27. Write on specific subject on particular schedule






28. This invention - used in war - helped to construct the 'inverted pyramid' structure






29. Direct - immediate causes and effects research






30. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






31. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






32. A model stating that effects are limited by individual differences and other factors






33. The ability to effectively and efficiently comprehend and use any form of mediated communication






34. Technology changes how we live






35. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






36. Research has already been done for you - you just collect it and put it into your paper






37. Peeks in mid 20's






38. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






39. Theory stating that media defines the world for us (over-arching theory)






40. Free - alternative weeklies with a local and political orientation






41. The biggest owner of radio stations (Dixie Chick controversy)






42. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






43. Scientific research






44. The ______ is the receiver of the message






45. Peeks mid 50's






46. A social science on human behavior






47. Viewing violence causes anti-social behavior among some children






48. The TV world is __________________ then the real world






49. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






50. Father of Social Science Research







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Can you answer 50 questions in 15 minutes?


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