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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that media has a very direct and universal impact (effect)
Mainstreaming
Publick Occurences
Uses and Gratification
Powerful Effects Model
2. Recently announced that it would charge for frequent access to website (newspaper)
Reinforcement Theory
Peoplemeter
Feedback
NY Times
3. Is more credible seeming then newspapers (2 to 1 ratio)
TV watching
Joseph Pulitzer
Marshal McLuhan
TV
4. Intellectual questioning about culture and its effect--leads to cultural theory
Orson Wells 1938
Population
Publick Occurences
Qualitative research
5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Population
GE/NBC-Universal
Early Window
Reinforcement Theory
6. Awarded every April since 1917 for excellence
Publick Occurences
Passive Peoplemeter
7 hours a day
Pulitzer Prize
7. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Open-Ended questions
Panel Study
Agenda-Setting Effect
Peoplemeter
8. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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9. The recent e-book battle on the Kindle is between these two...
Telecommunications Act of 1996
Yellow Journalism
Amazon and MacMillan Publishing
Reinforcement Theory
10. _____________ invented the telephone in _____________
Joseph Pulitzer
Cultivation Analysis
Alexander Graham Bell 1876
Laggards
11. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Telecommunications Act of 1996
3 hours a day
GE/NBC-Universal
Penny Press
12. Writes on a particular area of interest (crime - sports - etc)
Qualitative research
Noise
Arbitron
Beat Reporters
13. Framework for our government
Bias
Convergence
Conan O'Brian
Federalist Papers
14. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Rating
Catharsis
Audience Generated Feedback
15. Sole owner of Viacom/CBS
Viacom/CBS
Cultivation Analysis
Sumner Redstone
Gannett and McClatchy
16. People that continue to hold out on technologies
Remington
William Randolph Hearst
Laggards
War of the Worlds
17. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Agenda-Setting Effect
Joint Operating Agreements (JOAs)
Sample
18. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Administrative research
Alternative Press
Technological determinism
Pulitzer Prize
19. Age correlates with each medium
Limited Effects Model
Fact about the usage of the media
Winter
Amazon and MacMillan Publishing
20. __________came up with the basic model of mass communication
Wilbur Schramm
Secondary research
Remington
Conan O'Brian
21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Empirical research
Late Majority
Telegraph
22. Placing of stories around ads
Multi-Step Flow theory
Culture
News Hole
Stimulation theory
23. Father of Social Science Research
Citizen Kane 1941
Paul Lazarsfield
GE/NBC-Universal
Imitation
24. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Narrowcasting
Identification
Early Window
Jukebox
25. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
NY Times
The New York Times
Arbitron
26. Average household has a TV set on...
Reinforcement Theory
7 hours a day
Selective exposure
Audience - visual - economic - political - gatekeepers
27. The TV world is __________________ then the real world
J.D. Salinger
Albert Bandura
60% More violent
Media Originated Feedback
28. Famous radio broadcast proving limited effects theories
Alexander Graham Bell 1876
Two Step Flow
War of the Worlds
GE/NBC-Universal
29. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Audience Generated Feedback
Uses and Gratification
Catharsis theory
Media Originated Feedback
30. Television's ability to move people toward a common understanding of how things are
Noise
Mainstreaming
Publick Occurences
Media literacy
31. Owning several types of related businesses across the board
War
Horizontal monopoly
Hypercommercialism
Open-Ended questions
32. Letters to the editor - non-scientific
News Hole
The New York Times
Audience Generated Feedback
Newsreel
33. A model stating that media can effect some people - but not others (not everyone)
Diurnals
TV
Sumner Redstone
Mixed Effects Model
34. Has the fewest TV viewers
Rupert Murdoch
Movie usage
Decoder
Summer
35. _____________ created the New York Sun in __________
Contagion effect
60% More violent
Benjamin Day 1833
Joint Operating Agreements (JOAs)
36. Peeks in mid 20's
Movie usage
Conan O'Brian
cartoons
Dissident Press
37. Peeks in mid 60's
Penny Press
Uses and Gratification
TV watching
Multi-Step Flow theory
38. _________ broadcasted War of the Worlds on Halloween _______.
The New York Sun
News Hole
Orson Wells 1938
News Corp.
39. Around the World in 72 days--stunt journalist
GE/NBC-Universal
War of the Worlds
Nellie Bly
TV
40. The two (in order) largest newspaper chains (USA Today is owned by one)
Wire Services
Content Analysis
Telecommunications Act of 1996
Gannett and McClatchy
41. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Agenda Setting
Horizontal monopoly
Winter
Audience - visual - economic - political - gatekeepers
42. Direct - immediate causes and effects research
Administrative research
General Assignment Reporters (GAs)
Rating
Laggards
43. Investigative journalists that exposed corruption
Late Majority
Muckrakers
Citizen Journalists
Movie usage
44. _________ was tried for libel against the British in his newspaper ___________
Benjamin Harris 1690
John Peter Zenger New York Weekly
Hard news
Audience Generated Feedback
45. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
NY Times
Pulitzer Prize
Bias
46. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
News Corp.
Culture
cartoons
47. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Yellow Journalism
Time Warner
News Diffusion
Delay
48. NBC is believed to have noise for _______ because it is owned by GE
Mainstreaming
Thomas Edison 1877
War
Mixed Effects Model
49. Very sensationalistic journalism
Laggards
Peoplemeter
Yellow Journalism
Selective Retention
50. Targeting niche audiences--easier to use selection theory
Narrowcasting
Cultivation Analysis
Oligopoly
Selective Perception