Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






2. Receiver's response to message






3. A model stating that effects are limited by individual differences and other factors






4. Average household has a TV set on...






5. Universe. Entirety of what you are studying.






6. _____________ invented the telegraph in ____________ ('What hath God wrought')






7. Journalists who use things like Twitter to get info out fast - but they are not professional






8. The two (in order) largest newspaper chains (USA Today is owned by one)






9. This cheap newsprint created larger readership






10. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






11. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






12. Regularly updated online journals that comment on just about everything






13. True frontrunners of our daily newspaper (local news on news sheets






14. Theory that we primarily use mass media to check what we already believe






15. Artificial setting - easier and less expensive - but not as accurate in results






16. Peeks in mid 20's






17. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






18. Intellectual questioning about culture and its effect--leads to cultural theory






19. Trying to buy NBC-Universal






20. The recent e-book battle on the Kindle is between these two...






21. A program that is more specialized to a specific demographic






22. ___________ invented the printing press in __________






23. Framework for our government






24. Sole owner of Viacom/CBS






25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






26. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






27. A model stating that media has a very direct and universal impact (effect)






28. Part of a survey. More then just a one word answer needed. No yes or no questions






29. The first major daily






30. Famous radio broadcast proving limited effects theories






31. 'The medium is the message'






32. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






33. Age correlates with each medium






34. _________ was tried for libel against the British in his newspaper ___________






35. Placing of stories around ads






36. First American Newspaper






37. Sole owner of News Corp.






38. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






39. Single company owns every aspect of business (i.e. production - distribution - etc)






40. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






41. Anything that interferes with or alters the message






42. If the media covers terrorist attacks - it leads to more terrorist attacks






43. Theory that watching mediated violence reduces people's inclination to behave aggressively






44. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






45. Theory that there are multiple opinion leaders that shaper our viewpoints






46. A model stating that media can effect some people - but not others (not everyone)






47. Peeks in mid 60's






48. Peeks in late teens






49. Father of Social Science Research






50. A proportion taken to represent the population