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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Time Warner
Wilbur Schramm
Empirical research
Desensitization
2. Peeks in mid 20's
Product Placement
Media literacy
Movie usage
Cultural Hegemony
3. Set of values and shared beliefs
Culture
Communication
Wire Services
Agenda-Setting Effect
4. Stragglers to buying technology
Globalization
Pulitzer Prize
Late Majority
Catharsis theory
5. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
William Randolph Hearst
Alexander Graham Bell 1876
Hard news
6. ___________ invented the printing press in __________
Clear Channel
Alternative Press
Johannes Gutenberg 1456
60% More violent
7. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Innovators/Early Adaptors
Close-ended questions
Samuel Morse 1844
Winter
8. The phonograph became the first __________ when Edison put a nickel slot on it
John Peter Zenger New York Weekly
Bias
Jukebox
Fact about the usage of the media
9. Suburban or regional versions of a metropolitan paper
Empirical research
Zoned editions
Delay
Amazon and MacMillan Publishing
10. ____________ invented the phonograph in _________
Soft news
Thomas Edison 1877
Marshal McLuhan
Winter
11. Second biggest attention topic in news
Cultural Hegemony
Economy
Passive Peoplemeter
Media literacy
12. First American Newspaper
Sumner Redstone
Publick Occurences
Communication
Hypercommercialism
13. Age correlates with each medium
Fact about the usage of the media
Audimeter
Laggards
Telecommunications Act of 1996
14. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Innovators/Early Adaptors
Sumner Redstone
Integrated audience reach
Citizen Kane 1941
15. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Content Analysis
Agenda Setting
Dissident Press
Experiment
16. When one culture forces or pushes their culture on another
Innovators/Early Adaptors
Gatekeepers
Global village
Cultural Hegemony
17. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Telecommunications Act of 1996
Primary Research
Soft news
18. Around the World in 72 days--stunt journalist
Nellie Bly
Uses and Gratification
Comcast
Communication
19. Ownership of media companies by multinational corporations
Globalization
Lab experiments
Two-Step Flow theory
Benjamin Day 1833
20. __________came up with the basic model of mass communication
Watergate Nixon
Wilbur Schramm
Noise
Samuel Morse 1844
21. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Saturation Stage
Orson Wells 1938
Newsreel
Dissonance Theory
22. Recently announced that it would charge for frequent access to website (newspaper)
Telecommunications Act of 1996
Close-ended questions
NY Times
Citizen Journalists
23. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Hypercommercialism
Pulitzer Prize
Catharsis
24. ___________ published Publick Occurences in __________
Viacom/CBS
Publick Occurences
Benjamin Harris 1690
Newspaper Hierarchy
25. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Narrowcasting
Survey
Rupert Murdoch
Agenda-Setting Effect
26. In social cognitive theory - the direct replication of an observed behavior
Two Step Flow
Peoplemeter
Imitation
Globalization
27. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Muckrakers
Cable a' la Carte
Wire Services
Product Placement
28. Research that examines larger cultural effects
General Assignment Reporters (GAs)
News Hole
Critical research
Media literacy
29. Viewing violence causes anti-social behavior among some children
Agenda Setting
Summer
Stimulation theory
Vertical monopoly
30. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Muckrakers
Limited Effects Model
Benjamin Harris 1690
31. True frontrunners of our daily newspaper (local news on news sheets
Qualitative research
Panel Study
Diurnals
Imitation
32. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Mixed Effects Model
War
Share
Jukebox
33. One problem with Schramm's model: there is no longer any _______ in the message
Disney
Delay
Vertical monopoly
Agenda Setting
34. NBC is believed to have noise for _______ because it is owned by GE
War
Globalization
Horizontal monopoly
Convergence
35. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Field experiments
Interpreter
Publick Occurences
36. A proportion taken to represent the population
Close-ended questions
TV
Audience - visual - economic - political - gatekeepers
Sample
37. Awarded every April since 1917 for excellence
Pulitzer Prize
Globalization
Joseph Pulitzer
Communication
38. Regularly updated online journals that comment on just about everything
Cultivation Analysis
Audience Generated Feedback
Experiment
Blogs
39. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Media literacy
Gannett and McClatchy
Field experiments
40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Cultural Hegemony
News Diffusion
News Hole
Audience Generated Feedback
41. A program that is more specialized to a specific demographic
Limited Effects Model
Narrowcasting
Disney
Samuel Morse 1844
42. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
News Hole
Encoder
Cultivation Analysis
43. A model stating that media has a very direct and universal impact (effect)
J.D. Salinger
Integrated audience reach
Rating
Powerful Effects Model
44. _____________ created the New York Sun in __________
Primary Research
Alexander Graham Bell 1876
Benjamin Day 1833
Nellie Bly
45. Receiver's response to message
Feedback
Beat Reporters
7 hours a day
Early Majority
46. Universe. Entirety of what you are studying.
Early Window
Communication
News Hole
Population
47. Theory that watching mediated violence reduces people's inclination to behave aggressively
Desensitization
Catharsis
War
Hypercommercialism
48. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
News Diffusion
John Peter Zenger New York Weekly
Beat Reporters
49. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
Cultivation Analysis
Muckrakers
Marshal McLuhan
50. This host demonstrated cultural imperialism in campaigning for the Finland President