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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ sends the message
Media literacy
GE/NBC-Universal
Feedback
Encoder
2. Personal noise inserted and pushed in journalism
Wire Services
J.D. Salinger
Panel Study
Bias
3. Peeks in mid 60's
TV watching
Magic Bullet Theory
Contagion effect
Noise
4. Does not establish causality. Covers what the majority thinks. All perception
Beat Reporters
Time Warner
Survey
Newsreel
5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Catharsis theory
Product Placement
Albert Bandura
GE/NBC-Universal
6. In social cognitive theory - the direct replication of an observed behavior
J.D. Salinger
GE/NBC-Universal
Beat Reporters
Imitation
7. Research has already been done for you - you just collect it and put it into your paper
Dissident Press
Open-Ended questions
Secondary research
Administrative research
8. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Share
Time Warner
Saturation Stage
Peoplemeter
9. The theory stating that war - being more visual - will get the most attention and headlines in the news
Fact about the usage of the media
Newsreel
Burning Tank Theory
Product Placement
10. First American Newspaper
Publick Occurences
Selective Perception
TV
Joseph Pulitzer
11. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
Fact about the usage of the media
Economy
Johannes Gutenberg 1456
12. Margin of error in polls
Critical research
Two-Step Flow theory
Yellow Journalism
5%
13. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Saturation Stage
Panel Study
Yellow Journalism
14. Name of the guy Hearst send to Cuba
Remington
Newspaper Hierarchy
General Assignment Reporters (GAs)
Content Analysis
15. Collection of data that can be characterized and counted in a way. Type of empirical research
Catharsis theory
Vertical monopoly
Content Analysis
Muckrakers
16. Viewing violence causes anti-social behavior among some children
Summer
Identification
Stimulation theory
Late Majority
17. Sole owner of Viacom/CBS
Sumner Redstone
Amazon and MacMillan Publishing
Telecommunications Act of 1996
Gannett and McClatchy
18. The Nation's largest metropolitan daily
TV watching
William Randolph Hearst
60% More violent
The New York Times
19. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Secondary research
Paul Lazarsfield
Peoplemeter
Beat Reporters
20. Always greater then the rating number
Share Number
Federalist Papers
Orson Wells 1938
Summer
21. Peeks in mid 20's
Narrowcasting
Benjamin Harris 1690
Gannett and McClatchy
Movie usage
22. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Feedback
Late Majority
Oligopoly
23. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
The New York Sun
Payne Fund Studies 1929
Benjamin Harris 1690
Time Warner
24. Has the fewest TV viewers
Summer
Pulitzer Prize
Feedback
Benjamin Day 1833
25. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
The New York Sun
GE/NBC-Universal
Reinforcement Theory
Identification
26. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Clear Channel
Marshal McLuhan
Payne Fund Studies 1929
William Randolph Hearst
27. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Jukebox
Joint Operating Agreements (JOAs)
Population
Imitation
28. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Soft news
Share Number
Media literacy
Catharsis theory
29. The ability to effectively and efficiently comprehend and use any form of mediated communication
Johannes Gutenberg 1456
Media literacy
Empirical research
Magic Bullet Theory
30. The ______ is the receiver of the message
Payne Fund Studies 1929
Audimeter
Imitation
Decoder
31. Journalists who use things like Twitter to get info out fast - but they are not professional
Yellow Journalism
Citizen Journalists
Identification
3 hours a day
32. Free - alternative weeklies with a local and political orientation
Dissident Press
Population
5%
News Diffusion
33. This host demonstrated cultural imperialism in campaigning for the Finland President
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34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Blogs
Delay
Passive Peoplemeter
Peoplemeter
35. Very sensationalistic journalism
Yellow Journalism
Orson Wells 1938
Saturation Stage
Cultivation Theory
36. The opinion stage to observable research
General Assignment Reporters (GAs)
Empirical research
60% More violent
Citizen Journalists
37. Direct - immediate causes and effects research
Powerful Effects Model
Administrative research
Still photography 1839
5%
38. Placing of stories around ads
Summer
News Hole
Interpreter
Cultural Hegemony
39. ____________ invented the phonograph in _________
Muckrakers
Thomas Edison 1877
Pulitzer Prize
Experiment
40. Investigative journalists that exposed corruption
Noise
Limited Effects Model
Muckrakers
Audience Generated Feedback
41. One problem with Schramm's model: there is no longer any _______ in the message
Delay
small town papers
Mainstreaming
Convergence
42. Selection Theory: selective about what you remember
Audience - visual - economic - political - gatekeepers
Selective Retention
Delay
Yellow Journalism
43. Theory that we only pick media that we will find gratifying
Agenda Setting
News Hole
Mainstreaming
Uses and Gratification
44. Peeks mid 50's
Arbitron
Audience Generated Feedback
Print media usage
Administrative research
45. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Pulitzer Prize
Still photography 1839
Blogs
46. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Alexander Graham Bell 1876
Panel Study
Globalization
47. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Fact about the usage of the media
Muckrakers
Dissonance Theory
48. People that continue to hold out on technologies
TV watching
John Peter Zenger New York Weekly
Laggards
Critical research
49. Sensational stories that do not serve the democratic function of journalism
Citizen Kane 1941
Lab experiments
Early Majority
Soft news
50. Increasing the amount of advertising and mixing commercial and noncommercial media content
Federalist Papers
Two Step Flow
Cultural Hegemony
Hypercommercialism