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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One problem with Schramm's model: there is no longer any _______ in the message
Vertical monopoly
Arbitron
Delay
Share
2. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Identification
Two Step Flow
Cultivation Theory
3. Entry-level job - don't know what you will write
Audience - visual - economic - political - gatekeepers
General Assignment Reporters (GAs)
Uses and Gratification
Integrated audience reach
4. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Limited Effects Model
Early Window
Stimulation theory
5. Scientific research
Empirical research
Print media usage
Telegraph
Bias
6. aguerre and Niepce invented _________ in ____________
Catharsis theory
Still photography 1839
Culture
Interpreter
7. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Administrative research
Culture
Time Warner
Selective Retention
8. Where old and new media collide--media across multiple platforms
Convergence
Cable a' la Carte
Administrative research
Wilbur Schramm
9. Free - alternative weeklies with a local and political orientation
Dissident Press
Selective exposure
Agenda-Setting Effect
Multi-Step Flow theory
10. Theory that we primarily use mass media to check what we already believe
Peoplemeter
Reinforcement Theory
Selective Perception
Content Analysis
11. Weekly news packages in theaters
War of the Worlds
Newsreel
Bias
Mixed Effects Model
12. Owning several types of related businesses across the board
TV
Federalist Papers
Horizontal monopoly
Selective Perception
13. Media makes the world smaller (technology)--called _____________ ____________
Magic Bullet Theory
Pulitzer Prize
Global village
Viacom/CBS
14. NBC is believed to have noise for _______ because it is owned by GE
War
Magic Bullet Theory
Media literacy
Audience - visual - economic - political - gatekeepers
15. Write on specific subject on particular schedule
Mainstreaming
J.D. Salinger
Reinforcement Theory
Columnists
16. Technology changes how we live
Payne Fund Studies 1929
The New York Times
Product Placement
Technological determinism
17. A model stating that media has a very direct and universal impact (effect)
Newsreel
Powerful Effects Model
Muckrakers
Selective exposure
18. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Noise
Sumner Redstone
Arbitron
Publick Occurences
19. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Sample
Narrowcasting
GE/NBC-Universal
Still photography 1839
20. _____________ invented the telephone in _____________
7 hours a day
Selective Retention
Fact about the usage of the media
Alexander Graham Bell 1876
21. Story order emphasis that eventually shapes our world views and values of importance
Early Majority
Audience Generated Feedback
Telegraph
Agenda Setting
22. In social cognitive theory - the direct replication of an observed behavior
Survey
Innovators/Early Adaptors
Imitation
John Peter Zenger New York Weekly
23. Anything that interferes with or alters the message
Noise
Innovators/Early Adaptors
Dissonance Theory
Qualitative research
24. _________ was tried for libel against the British in his newspaper ___________
Multi-Step Flow theory
Agenda-Setting Effect
John Peter Zenger New York Weekly
Johannes Gutenberg 1456
25. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Two-Step Flow theory
Still photography 1839
Powerful Effects Model
26. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Sumner Redstone
Time Warner
Delay
27. Second biggest attention topic in news
3 hours a day
Alexander Graham Bell 1876
Economy
Pulitzer Prize
28. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Early Majority
Cable a' la Carte
Two-Step Flow theory
Selective Perception
29. Stragglers to buying technology
Zoned editions
Thomas Edison 1877
Newsreel
Late Majority
30. ____________ invented the phonograph in _________
Cultural Hegemony
Thomas Edison 1877
Product Placement
Survey
31. Has the most TV audience
Winter
Thomas Edison 1877
Horizontal monopoly
Interpreter
32. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Encoder
Sumner Redstone
Desensitization
Newspaper Hierarchy
33. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Agenda Setting
Product Placement
Penny Press
Hard news
34. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Sumner Redstone
General Assignment Reporters (GAs)
Passive Peoplemeter
cartoons
35. Has the fewest TV viewers
Print media usage
3 hours a day
Still photography 1839
Summer
36. Television's ability to move people toward a common understanding of how things are
Alternative Press
Mainstreaming
TV watching
Publick Occurences
37. A program that is more specialized to a specific demographic
Survey
Narrowcasting
Summer
Burning Tank Theory
38. A social science on human behavior
Watergate Nixon
Communication
Blogs
Winter
39. Sensational stories that do not serve the democratic function of journalism
Amazon and MacMillan Publishing
Soft news
Passive Peoplemeter
Empirical research
40. Personal noise inserted and pushed in journalism
Powerful Effects Model
Soft news
Media literacy
Bias
41. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Early Majority
Encoder
Benjamin Day 1833
42. The ability to effectively and efficiently comprehend and use any form of mediated communication
Peoplemeter
Integrated audience reach
Vertical monopoly
Media literacy
43. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Experiment
Integrated audience reach
Clear Channel
Payne Fund Studies 1929
44. Peeks in mid 60's
Yellow Journalism
TV watching
Cable a' la Carte
Innovators/Early Adaptors
45. Receiver's response to message
Feedback
Amazon and MacMillan Publishing
Paul Lazarsfield
Critical research
46. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Innovators/Early Adaptors
Marshal McLuhan
Payne Fund Studies 1929
Selective exposure
47. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Mainstreaming
Wilbur Schramm
Agenda-Setting Effect
Alternative Press
48. Theory that watching mediated violence reduces people's inclination to behave aggressively
Administrative research
Cultivation Theory
Panel Study
Catharsis
49. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Selective Perception
Identification
Federalist Papers
The New York Times
50. The opinion stage to observable research
Field experiments
Agenda Setting
Empirical research
Critical research