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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of media companies by multinational corporations
Globalization
Peoplemeter
Pulitzer Prize
GE/NBC-Universal
2. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Pulitzer Prize
News Diffusion
Beat Reporters
3. When one culture forces or pushes their culture on another
Gannett and McClatchy
Innovators/Early Adaptors
Telegraph
Cultural Hegemony
4. Original research. Do it yourself
Cultural Hegemony
Primary Research
Audience - visual - economic - political - gatekeepers
Alexander Graham Bell 1876
5. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Narrowcasting
Laggards
Catharsis
Media Originated Feedback
6. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Narrowcasting
Qualitative research
Dissonance Theory
Citizen Journalists
7. Average American spends _________________________ listening to the radio
News Hole
Beat Reporters
3 hours a day
Catharsis
8. People that continue to hold out on technologies
Audience - visual - economic - political - gatekeepers
Cultural Hegemony
Laggards
60% More violent
9. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Field experiments
NY Times
Payne Fund Studies 1929
Watergate Nixon
10. Framework for our government
Survey
Economy
News Corp.
Federalist Papers
11. A model stating that media has a very direct and universal impact (effect)
Two-Step Flow theory
Powerful Effects Model
Lab experiments
Newsreel
12. Free - alternative weeklies with a local and political orientation
Dissident Press
Passive Peoplemeter
Jukebox
Johannes Gutenberg 1456
13. Set of values and shared beliefs
Culture
Dissonance Theory
GE/NBC-Universal
John Peter Zenger New York Weekly
14. ___________ invented the printing press in __________
Orson Wells 1938
Radio usage
Horizontal monopoly
Johannes Gutenberg 1456
15. _________ was tried for libel against the British in his newspaper ___________
Peoplemeter
John Peter Zenger New York Weekly
Interpreter
Share Number
16. This cheap newsprint created larger readership
Penny Press
Interpreter
Primary Research
War
17. Write on specific subject on particular schedule
Encoder
Johannes Gutenberg 1456
Columnists
Mainstreaming
18. The phonograph became the first __________ when Edison put a nickel slot on it
Gatekeepers
The New York Times
Jukebox
Hard news
19. ___________ published Publick Occurences in __________
Burning Tank Theory
Preview Audiences
Benjamin Harris 1690
Encoder
20. Where old and new media collide--media across multiple platforms
Noise
Convergence
Payne Fund Studies 1929
GE/NBC-Universal
21. Has the fewest TV viewers
Viacom/CBS
Thomas Edison 1877
Summer
TV watching
22. Real-life setting - better - but more expensive
60% More violent
Field experiments
Benjamin Day 1833
Newsreel
23. A powerful effects model using the analogy of firing something through society for a direct hit
Cable a' la Carte
Magic Bullet Theory
Powerful Effects Model
7 hours a day
24. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Close-ended questions
Cultivation Analysis
Samuel Morse 1844
25. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Penny Press
Selective exposure
Product Placement
Desensitization
26. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Print media usage
Gannett and McClatchy
Product Placement
27. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
NY Times
John Peter Zenger New York Weekly
Selective Perception
28. Peeks mid 50's
Primary Research
Still photography 1839
Print media usage
Technological determinism
29. Awarded every April since 1917 for excellence
Early Majority
Identification
Pulitzer Prize
Convergence
30. aguerre and Niepce invented _________ in ____________
Still photography 1839
Field experiments
Paul Lazarsfield
Sample
31. Technology changes how we live
Narrowcasting
Movie usage
Late Majority
Technological determinism
32. _____________ created the New York Sun in __________
Benjamin Day 1833
Gatekeepers
Integrated audience reach
Bias
33. Theory that there are multiple opinion leaders that shaper our viewpoints
Time Warner
Multi-Step Flow theory
Content Analysis
Selective Retention
34. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Catharsis
Still photography 1839
Economy
35. This invention - used in war - helped to construct the 'inverted pyramid' structure
Desensitization
Wilbur Schramm
Passive Peoplemeter
Telegraph
36. Recently announced that it would charge for frequent access to website (newspaper)
Alternative Press
Close-ended questions
Soft news
NY Times
37. A social science on human behavior
Orson Wells 1938
Imitation
Globalization
Communication
38. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Newsreel
The New York Times
Qualitative research
39. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Paul Lazarsfield
The New York Sun
Reinforcement Theory
40. The Nation's largest metropolitan daily
The New York Times
Global village
Selective exposure
60% More violent
41. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Penny Press
Media Originated Feedback
Early Majority
Early Window
42. Receiver's response to message
cartoons
Uses and Gratification
Feedback
Sumner Redstone
43. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Limited Effects Model
Viacom/CBS
Selective exposure
J.D. Salinger
44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Culture
Joseph Pulitzer
Arbitron
GE/NBC-Universal
45. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Lab experiments
News Diffusion
Publick Occurences
Rupert Murdoch
46. In social cognitive theory - the direct replication of an observed behavior
Imitation
Watergate Nixon
Hypercommercialism
Global village
47. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Communication
Oligopoly
Radio usage
48. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Mainstreaming
Beat Reporters
Empirical research
49. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Peoplemeter
Thomas Edison 1877
Print media usage
50. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Noise
Integrated audience reach
Feedback
Samuel Morse 1844