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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Watergate Nixon
Preview Audiences
Peoplemeter
Integrated audience reach
2. In social cognitive theory - the direct replication of an observed behavior
Early Window
Yellow Journalism
Imitation
Reinforcement Theory
3. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Johannes Gutenberg 1456
Secondary research
Viacom/CBS
Economy
4. Ownership of media companies by multinational corporations
Globalization
Early Window
Lab experiments
Citizen Journalists
5. Free - alternative weeklies with a local and political orientation
Catharsis
Orson Wells 1938
Field experiments
Dissident Press
6. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
J.D. Salinger
Contagion effect
Interpreter
News Diffusion
7. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
cartoons
William Randolph Hearst
The New York Sun
Peoplemeter
8. The TV world is __________________ then the real world
News Diffusion
60% More violent
Cable a' la Carte
Wire Services
9. aguerre and Niepce invented _________ in ____________
Joseph Pulitzer
Still photography 1839
Empirical research
Selective Perception
10. Intellectual questioning about culture and its effect--leads to cultural theory
Still photography 1839
Qualitative research
Thomas Edison 1877
Johannes Gutenberg 1456
11. The ability to effectively and efficiently comprehend and use any form of mediated communication
Decoder
Media literacy
Blogs
Contagion effect
12. Anything that interferes with or alters the message
Alternative Press
Noise
Qualitative research
Empirical research
13. Theory stating that media defines the world for us (over-arching theory)
Catharsis
Alexander Graham Bell 1876
Cultivation Theory
Open-Ended questions
14. Stragglers to buying technology
Mixed Effects Model
Multi-Step Flow theory
Decoder
Late Majority
15. Viewing violence causes anti-social behavior among some children
Communication
War of the Worlds
Selective exposure
Stimulation theory
16. This cheap newsprint created larger readership
Laggards
Convergence
Identification
Penny Press
17. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Selective Retention
Experiment
Beat Reporters
Newsreel
18. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
John Peter Zenger New York Weekly
Watergate Nixon
War
Remington
19. Theory that there are multiple opinion leaders that shaper our viewpoints
Audimeter
Multi-Step Flow theory
Yellow Journalism
Rupert Murdoch
20. True frontrunners of our daily newspaper (local news on news sheets
Audience - visual - economic - political - gatekeepers
Sumner Redstone
Diurnals
Joint Operating Agreements (JOAs)
21. The theory stating that war - being more visual - will get the most attention and headlines in the news
Stimulation theory
The New York Sun
Burning Tank Theory
Pulitzer Prize
22. __________came up with the basic model of mass communication
Clear Channel
Sumner Redstone
Early Majority
Wilbur Schramm
23. Second biggest attention topic in news
Integrated audience reach
Still photography 1839
Noise
Economy
24. This host demonstrated cultural imperialism in campaigning for the Finland President
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25. Owning several types of related businesses across the board
Horizontal monopoly
Dissonance Theory
Magic Bullet Theory
Rating
26. The ______ is the receiver of the message
Empirical research
Decoder
Selective exposure
Citizen Kane 1941
27. The percentage of the entire population in that media market
Rating
Narrowcasting
News Hole
60% More violent
28. One problem with Schramm's model: there is no longer any _______ in the message
Mainstreaming
Agenda-Setting Effect
Global village
Delay
29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
GE/NBC-Universal
Payne Fund Studies 1929
J.D. Salinger
Audience - visual - economic - political - gatekeepers
30. A model stating that effects are limited by individual differences and other factors
Experiment
Limited Effects Model
Pulitzer Prize
Two Step Flow
31. When one culture forces or pushes their culture on another
Cultural Hegemony
Samuel Morse 1844
Citizen Journalists
Multi-Step Flow theory
32. Has the fewest TV viewers
Multi-Step Flow theory
Dissonance Theory
Summer
Content Analysis
33. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Experiment
Viacom/CBS
GE/NBC-Universal
Benjamin Day 1833
34. The ______ sends the message
War
Encoder
Beat Reporters
Laggards
35. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Horizontal monopoly
Desensitization
Telegraph
Blogs
36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Media literacy
Viacom/CBS
Columnists
News Corp.
37. Is more credible seeming then newspapers (2 to 1 ratio)
Vertical monopoly
Late Majority
Joseph Pulitzer
TV
38. Sole owner of News Corp.
Orson Wells 1938
Rupert Murdoch
Amazon and MacMillan Publishing
Comcast
39. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
Zoned editions
Comcast
Columnists
40. Average household has a TV set on...
Benjamin Day 1833
7 hours a day
GE/NBC-Universal
Horizontal monopoly
41. Receiver's response to message
Feedback
Audimeter
Newsreel
Gannett and McClatchy
42. Artificial setting - easier and less expensive - but not as accurate in results
Conan O'Brian
Summer
Lab experiments
Gannett and McClatchy
43. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Open-Ended questions
Population
Winter
44. Personal noise inserted and pushed in journalism
Bias
Global village
Benjamin Day 1833
Experiment
45. Set of values and shared beliefs
Culture
Telegraph
Secondary research
Late Majority
46. Research that examines larger cultural effects
Critical research
60% More violent
Cultural Hegemony
Two-Step Flow theory
47. First American Newspaper
Publick Occurences
Blogs
Conan O'Brian
5%
48. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Joseph Pulitzer
Two-Step Flow theory
Newsreel
49. Peeks in mid 60's
Technological determinism
The New York Times
TV watching
Hard news
50. Writes on a particular area of interest (crime - sports - etc)
Content Analysis
Beat Reporters
Convergence
60% More violent