Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Died recently - wrote The Catcher in the Rye






2. Selection Theory: only expose ourselves to those that we will agree with already






3. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






4. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






5. Scientific research






6. People that will buy news technologies first






7. Letters to the editor - non-scientific






8. Original research. Do it yourself






9. Does not establish causality. Covers what the majority thinks. All perception






10. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






11. The biggest owner of radio stations (Dixie Chick controversy)






12. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






13. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






14. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






15. Theory stating that media defines the world for us (over-arching theory)






16. 'The medium is the message'






17. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






18. The percentage of the entire population in that media market






19. aguerre and Niepce invented _________ in ____________






20. Framework for our government






21. Anything that interferes with or alters the message






22. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






23. Investigative journalists that exposed corruption






24. A proportion taken to represent the population






25. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






26. A model stating that effects are limited by individual differences and other factors






27. Sole owner of Viacom/CBS






28. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






29. _____________ created the New York Sun in __________






30. A model stating that media can effect some people - but not others (not everyone)






31. Where old and new media collide--media across multiple platforms






32. Age correlates with each medium






33. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






34. The theory stating that war - being more visual - will get the most attention and headlines in the news






35. The Nation's largest metropolitan daily






36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






37. _________ broadcasted War of the Worlds on Halloween _______.






38. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






39. Has the most TV audience






40. Media makes the world smaller (technology)--called _____________ ____________






41. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






42. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






43. Theory that there are multiple opinion leaders that shaper our viewpoints






44. Sensational stories that do not serve the democratic function of journalism






45. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






46. ___________ invented the printing press in __________






47. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






48. _____________ invented the telephone in _____________






49. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






50. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it