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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Journalists who use things like Twitter to get info out fast - but they are not professional






2. Second biggest attention topic in news






3. _____________ created the New York Sun in __________






4. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






5. People that continue to hold out on technologies






6. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






7. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






8. Letters to the editor - non-scientific






9. Provide feedback for movies






10. The ______ is the receiver of the message






11. A model stating that media can effect some people - but not others (not everyone)






12. People that will buy news technologies first






13. Write on specific subject on particular schedule






14. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






15. A social science on human behavior






16. NBC is believed to have noise for _______ because it is owned by GE






17. Personal noise inserted and pushed in journalism






18. Story order emphasis that eventually shapes our world views and values of importance






19. Stragglers to buying technology






20. Sole owner of Viacom/CBS






21. Selection Theory: selective about what we ACTUALLY listen to






22. The two (in order) largest newspaper chains (USA Today is owned by one)






23. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






24. Theory stating that media defines the world for us (over-arching theory)






25. Around the World in 72 days--stunt journalist






26. _________ broadcasted War of the Worlds on Halloween _______.






27. Research that examines larger cultural effects






28. Peeks in mid 20's






29. A concentration of media industries into an ever smaller number of companies






30. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






31. If the media covers terrorist attacks - it leads to more terrorist attacks






32. Free - alternative weeklies with a local and political orientation






33. Sensational stories that do not serve the democratic function of journalism






34. Targeting niche audiences--easier to use selection theory






35. The recent e-book battle on the Kindle is between these two...






36. Does not establish causality. Covers what the majority thinks. All perception






37. The ______ is the source in which the message passes through (example: book - TV channel)






38. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






39. A program that is more specialized to a specific demographic






40. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






41. A model stating that media has a very direct and universal impact (effect)






42. Has the fewest TV viewers






43. Artificial setting - easier and less expensive - but not as accurate in results






44. The percentage of the entire population in that media market






45. ____________ invented the phonograph in _________






46. Original research. Do it yourself






47. Writes on a particular area of interest (crime - sports - etc)






48. Trying to buy NBC-Universal






49. The first major daily






50. Getting information by word of mouth.







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Can you answer 50 questions in 15 minutes?


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