Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that media has a very direct and universal impact (effect)






2. The two (in order) largest newspaper chains (USA Today is owned by one)






3. Sole owner of News Corp.






4. Provide feedback for movies






5. Famous radio broadcast proving limited effects theories






6. Name of the guy Hearst send to Cuba






7. Theory that we only pick media that we will find gratifying






8. Personal noise inserted and pushed in journalism






9. _____________ invented the telephone in _____________






10. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






11. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






12. Sole owner of Viacom/CBS






13. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






14. _________ broadcasted War of the Worlds on Halloween _______.






15. Margin of error in polls






16. A concentration of media industries into an ever smaller number of companies






17. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






18. _____________ invented the telegraph in ____________ ('What hath God wrought')






19. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






20. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






21. Regularly updated online journals that comment on just about everything






22. A powerful effects model using the analogy of firing something through society for a direct hit






23. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






24. These papers are still doing good despite the rapid circulation of newspapers






25. Theory that watching mediated violence reduces people's inclination to behave aggressively






26. Selection Theory: only expose ourselves to those that we will agree with already






27. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






28. In social cognitive theory - the direct replication of an observed behavior






29. aguerre and Niepce invented _________ in ____________






30. ___________ published Publick Occurences in __________






31. People that will buy news technologies first






32. Selection Theory: selective about what you remember






33. A social science on human behavior






34. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






35. Research that examines larger cultural effects






36. Peeks in mid 20's






37. Intellectual questioning about culture and its effect--leads to cultural theory






38. Peeks mid 50's






39. Age correlates with each medium






40. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






41. This invention - used in war - helped to construct the 'inverted pyramid' structure






42. Suburban or regional versions of a metropolitan paper






43. Does not establish causality. Covers what the majority thinks. All perception






44. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






45. Very sensationalistic journalism






46. NBC is believed to have noise for _______ because it is owned by GE






47. The first major daily






48. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






49. Anything that interferes with or alters the message






50. Sensational stories that do not serve the democratic function of journalism






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests