Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






2. Selection Theory: selective about what you remember






3. Trying to buy NBC-Universal






4. Media makes the world smaller (technology)--called _____________ ____________






5. The first major daily






6. Television's ability to move people toward a common understanding of how things are






7. Part of a survey. More then just a one word answer needed. No yes or no questions






8. The percentage of the entire population in that media market






9. Original research. Do it yourself






10. Does not establish causality. Covers what the majority thinks. All perception






11. Artificial setting - easier and less expensive - but not as accurate in results






12. Sole owner of Viacom/CBS






13. _____________ created the New York Sun in __________






14. The ______ sends the message






15. Recently announced that it would charge for frequent access to website (newspaper)






16. Provide feedback for movies






17. Sensational stories that do not serve the democratic function of journalism






18. Records what the TV set was currently set on






19. Research has already been done for you - you just collect it and put it into your paper






20. True frontrunners of our daily newspaper (local news on news sheets






21. Weekly news packages in theaters






22. These papers are still doing good despite the rapid circulation of newspapers






23. First American Newspaper






24. Name of the guy Hearst send to Cuba






25. Theory that watching mediated violence reduces people's inclination to behave aggressively






26. Story order emphasis that eventually shapes our world views and values of importance






27. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






28. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






29. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






30. If the media covers terrorist attacks - it leads to more terrorist attacks






31. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






32. This relaxed government restrictions on media ownership






33. Peeks mid 50's






34. This invention - used in war - helped to construct the 'inverted pyramid' structure






35. A model stating that effects are limited by individual differences and other factors






36. Suburban or regional versions of a metropolitan paper






37. _________ was tried for libel against the British in his newspaper ___________






38. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






39. The Nation's largest metropolitan daily






40. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






41. The recent e-book battle on the Kindle is between these two...






42. The ______ is the receiver of the message






43. A proportion taken to represent the population






44. _____________ invented the telegraph in ____________ ('What hath God wrought')






45. A model stating that media has a very direct and universal impact (effect)






46. People that continue to hold out on technologies






47. A powerful effects model using the analogy of firing something through society for a direct hit






48. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






49. Anything that interferes with or alters the message






50. Increasing the amount of advertising and mixing commercial and noncommercial media content