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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Owning several types of related businesses across the board
Viacom/CBS
Content Analysis
Horizontal monopoly
Penny Press
2. Regularly updated online journals that comment on just about everything
Arbitron
Panel Study
Blogs
Powerful Effects Model
3. A powerful effects model using the analogy of firing something through society for a direct hit
Zoned editions
William Randolph Hearst
Radio usage
Magic Bullet Theory
4. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Joseph Pulitzer
Newsreel
Experiment
5. Collection of data that can be characterized and counted in a way. Type of empirical research
Product Placement
Identification
Noise
Content Analysis
6. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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7. Peeks in mid 60's
Sample
Radio usage
TV watching
Reinforcement Theory
8. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Survey
Catharsis
Remington
9. Part of a survey. More then just a one word answer needed. No yes or no questions
3 hours a day
Preview Audiences
Open-Ended questions
Primary Research
10. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Watergate Nixon
Field experiments
Dissonance Theory
Alternative Press
11. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Penny Press
Joint Operating Agreements (JOAs)
Primary Research
12. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
News Hole
Audience - visual - economic - political - gatekeepers
Reinforcement Theory
13. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Audience Generated Feedback
GE/NBC-Universal
Joint Operating Agreements (JOAs)
Summer
14. A program that is more specialized to a specific demographic
Narrowcasting
Gatekeepers
Cable a' la Carte
Stimulation theory
15. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Primary Research
NY Times
Citizen Kane 1941
John Peter Zenger New York Weekly
16. _____________ invented the telephone in _____________
Joint Operating Agreements (JOAs)
Share Number
Benjamin Harris 1690
Alexander Graham Bell 1876
17. Journalists who use things like Twitter to get info out fast - but they are not professional
Imitation
Wire Services
Bias
Citizen Journalists
18. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Population
Summer
Cultivation Theory
Two-Step Flow theory
19. Direct - immediate causes and effects research
Administrative research
Audience Generated Feedback
Cultural Hegemony
Content Analysis
20. Original research. Do it yourself
Close-ended questions
Clear Channel
Sample
Primary Research
21. Scientific research
Burning Tank Theory
Audience Generated Feedback
Empirical research
Early Majority
22. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Publick Occurences
Contagion effect
Narrowcasting
23. Father of Social Science Research
Paul Lazarsfield
Fact about the usage of the media
small town papers
Preview Audiences
24. The percentage of the entire population in that media market
Field experiments
Decoder
Joint Operating Agreements (JOAs)
Rating
25. Technology changes how we live
News Diffusion
Cultivation Analysis
Amazon and MacMillan Publishing
Technological determinism
26. People that will buy news technologies first
Close-ended questions
Reinforcement Theory
Innovators/Early Adaptors
News Hole
27. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Audience Generated Feedback
Rupert Murdoch
Jukebox
28. When one culture forces or pushes their culture on another
Secondary research
Benjamin Day 1833
Thomas Edison 1877
Cultural Hegemony
29. Placing of stories around ads
News Hole
Comcast
Jukebox
Thomas Edison 1877
30. This cheap newsprint created larger readership
Beat Reporters
Penny Press
Powerful Effects Model
Comcast
31. Anything that interferes with or alters the message
Rupert Murdoch
Noise
Share
Magic Bullet Theory
32. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Economy
Time Warner
Wilbur Schramm
Mainstreaming
33. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Hard news
Joint Operating Agreements (JOAs)
Rupert Murdoch
34. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Culture
Sumner Redstone
Integrated audience reach
GE/NBC-Universal
35. This invention - used in war - helped to construct the 'inverted pyramid' structure
Oligopoly
Culture
Orson Wells 1938
Telegraph
36. A social science on human behavior
Communication
Innovators/Early Adaptors
War
Remington
37. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Convergence
Share
Citizen Kane 1941
38. Died recently - wrote The Catcher in the Rye
Arbitron
Cable a' la Carte
Late Majority
J.D. Salinger
39. Letters to the editor - non-scientific
Clear Channel
Audience Generated Feedback
Winter
Newsreel
40. The ______ is the receiver of the message
Decoder
Stimulation theory
Experiment
Paul Lazarsfield
41. Real-life setting - better - but more expensive
Preview Audiences
Field experiments
Product Placement
Thomas Edison 1877
42. People that continue to hold out on technologies
Laggards
Delay
Cultivation Analysis
Product Placement
43. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Payne Fund Studies 1929
Cultural Hegemony
Watergate Nixon
Thomas Edison 1877
44. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Rating
Peoplemeter
Interpreter
Preview Audiences
45. Has the fewest TV viewers
Noise
J.D. Salinger
Sample
Summer
46. Research that examines larger cultural effects
Critical research
Agenda Setting
Noise
Soft news
47. Awarded every April since 1917 for excellence
Movie usage
General Assignment Reporters (GAs)
Pulitzer Prize
Benjamin Harris 1690
48. The TV world is __________________ then the real world
Empirical research
60% More violent
Selective Retention
Jukebox
49. Getting information by word of mouth.
Amazon and MacMillan Publishing
Albert Bandura
Hard news
Two Step Flow
50. Theory that we only pick media that we will find gratifying
Agenda-Setting Effect
Uses and Gratification
Winter
Technological determinism