Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concentration of media industries into an ever smaller number of companies






2. The ______ is the receiver of the message






3. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






4. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






5. People that continue to hold out on technologies






6. A social science on human behavior






7. Anything that interferes with or alters the message






8. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






9. When one culture forces or pushes their culture on another






10. Getting information by word of mouth.






11. NBC is believed to have noise for _______ because it is owned by GE






12. Research has already been done for you - you just collect it and put it into your paper






13. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






14. ____________ invented the phonograph in _________






15. ___________ published Publick Occurences in __________






16. Intellectual questioning about culture and its effect--leads to cultural theory






17. People that will buy news technologies first






18. Scientific research






19. Peeks in late teens






20. Has the fewest TV viewers






21. Average American spends _________________________ listening to the radio






22. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






23. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






24. Television's ability to move people toward a common understanding of how things are






25. Second biggest attention topic in news






26. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






27. A program that is more specialized to a specific demographic






28. Father of Social Science Research






29. 'The medium is the message'






30. The TV world is __________________ then the real world






31. Technology changes how we live






32. Has the most TV audience






33. Peeks in mid 20's






34. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






35. This host demonstrated cultural imperialism in campaigning for the Finland President

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36. Universe. Entirety of what you are studying.






37. Theory that watching mediated violence reduces people's inclination to behave aggressively






38. Theory that we primarily use mass media to check what we already believe






39. One problem with Schramm's model: there is no longer any _______ in the message






40. Sole owner of News Corp.






41. Theory that there are multiple opinion leaders that shaper our viewpoints






42. _________ broadcasted War of the Worlds on Halloween _______.






43. Age correlates with each medium






44. True frontrunners of our daily newspaper (local news on news sheets






45. Theory stating that media defines the world for us (over-arching theory)






46. The first major daily






47. Sensational stories that do not serve the democratic function of journalism






48. Very sensationalistic journalism






49. Real-life setting - better - but more expensive






50. Part of a survey. More then just a one word answer needed. No yes or no questions