Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






2. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






3. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






4. Getting information by word of mouth.






5. A concentration of media industries into an ever smaller number of companies






6. The TV world is __________________ then the real world






7. aguerre and Niepce invented _________ in ____________






8. The ______ is the source in which the message passes through (example: book - TV channel)






9. A model stating that effects are limited by individual differences and other factors






10. A powerful effects model using the analogy of firing something through society for a direct hit






11. The phonograph became the first __________ when Edison put a nickel slot on it






12. Receiver's response to message






13. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






14. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






15. Part of a survey. More then just a one word answer needed. No yes or no questions






16. Name of the guy Hearst send to Cuba






17. First American Newspaper






18. __________came up with the basic model of mass communication






19. The percentage of the entire population in that media market






20. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






21. Free - alternative weeklies with a local and political orientation






22. Journalists who use things like Twitter to get info out fast - but they are not professional






23. Original research. Do it yourself






24. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






25. Peeks in mid 60's






26. The first major daily






27. One problem with Schramm's model: there is no longer any _______ in the message






28. A model stating that media can effect some people - but not others (not everyone)






29. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






30. _____________ invented the telephone in _____________






31. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






32. This cheap newsprint created larger readership






33. ___________ invented the printing press in __________






34. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






35. Peeks mid 50's






36. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






37. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






38. A model stating that media has a very direct and universal impact (effect)






39. When one culture forces or pushes their culture on another






40. A proportion taken to represent the population






41. Direct - immediate causes and effects research






42. Theory that we only pick media that we will find gratifying






43. Father of Social Science Research






44. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






45. Publisher - THE Editor - other editors - designers - reporters






46. Theory that watching mediated violence reduces people's inclination to behave aggressively






47. Owning several types of related businesses across the board






48. Writes on a particular area of interest (crime - sports - etc)






49. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






50. The Nation's largest metropolitan daily