Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that media can effect some people - but not others (not everyone)






2. Sensational stories that do not serve the democratic function of journalism






3. ____________ invented the phonograph in _________






4. Direct - immediate causes and effects research






5. This cheap newsprint created larger readership






6. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






7. aguerre and Niepce invented _________ in ____________






8. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






9. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






10. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






11. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






12. A powerful effects model using the analogy of firing something through society for a direct hit






13. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






14. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






15. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






16. The theory stating that war - being more visual - will get the most attention and headlines in the news






17. The biggest owner of radio stations (Dixie Chick controversy)






18. Has the most TV audience






19. Writes on a particular area of interest (crime - sports - etc)






20. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






21. Trying to buy NBC-Universal






22. Theory that we only pick media that we will find gratifying






23. __________came up with the basic model of mass communication






24. Receiver's response to message






25. Framework for our government






26. A proportion taken to represent the population






27. Getting information by word of mouth.






28. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






29. Story order emphasis that eventually shapes our world views and values of importance






30. Awarded every April since 1917 for excellence






31. Research that examines larger cultural effects






32. Original research. Do it yourself






33. In social cognitive theory - the direct replication of an observed behavior






34. Does not establish causality. Covers what the majority thinks. All perception






35. Ownership of media companies by multinational corporations






36. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






37. NBC is believed to have noise for _______ because it is owned by GE






38. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






39. The ______ is the receiver of the message






40. _________ broadcasted War of the Worlds on Halloween _______.






41. ___________ published Publick Occurences in __________






42. Sole owner of News Corp.






43. Peeks mid 50's






44. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






45. Average household has a TV set on...






46. Publisher - THE Editor - other editors - designers - reporters






47. Theory stating that media defines the world for us (over-arching theory)






48. Investigative journalists that exposed corruption






49. Personal noise inserted and pushed in journalism






50. Targeting niche audiences--easier to use selection theory