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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.
Empirical research
Media Originated Feedback
Magic Bullet Theory
Rupert Murdoch
2. People that continue to hold out on technologies
Samuel Morse 1844
Laggards
Citizen Journalists
Early Majority
3. Research that examines larger cultural effects
Critical research
Orson Wells 1938
Population
small town papers
4. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
General Assignment Reporters (GAs)
Audience Generated Feedback
Orson Wells 1938
5. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Burning Tank Theory
Contagion effect
Powerful Effects Model
6. Getting information by word of mouth.
Thomas Edison 1877
Orson Wells 1938
Communication
Two Step Flow
7. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Gatekeepers
7 hours a day
3 hours a day
Agenda-Setting Effect
8. Story order emphasis that eventually shapes our world views and values of importance
Citizen Kane 1941
Wire Services
Agenda Setting
War
9. Real-life setting - better - but more expensive
Field experiments
Population
Late Majority
Vertical monopoly
10. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Rating
Empirical research
Alternative Press
11. Peeks mid 50's
Secondary research
NY Times
Print media usage
Preview Audiences
12. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
Laggards
Radio usage
5%
13. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Columnists
Hard news
Audience Generated Feedback
J.D. Salinger
14. Has the fewest TV viewers
Empirical research
News Diffusion
Summer
Qualitative research
15. The percentage of the entire population in that media market
Sumner Redstone
Two-Step Flow theory
Joseph Pulitzer
Rating
16. Intellectual questioning about culture and its effect--leads to cultural theory
Selective exposure
Agenda Setting
Cultivation Theory
Qualitative research
17. Average American spends _________________________ listening to the radio
Conan O'Brian
Magic Bullet Theory
Beat Reporters
3 hours a day
18. This invention - used in war - helped to construct the 'inverted pyramid' structure
Bias
Blogs
Yellow Journalism
Telegraph
19. Does not establish causality. Covers what the majority thinks. All perception
Global village
Survey
Selective Perception
Diurnals
20. Targeting niche audiences--easier to use selection theory
Marshal McLuhan
Narrowcasting
Yellow Journalism
Audience Generated Feedback
21. aguerre and Niepce invented _________ in ____________
Preview Audiences
Still photography 1839
Amazon and MacMillan Publishing
Media Originated Feedback
22. This cheap newsprint created larger readership
Penny Press
7 hours a day
Vertical monopoly
Economy
23. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Joint Operating Agreements (JOAs)
Payne Fund Studies 1929
Diurnals
Newsreel
24. A concentration of media industries into an ever smaller number of companies
Vertical monopoly
Remington
Newsreel
Oligopoly
25. A social science on human behavior
Stimulation theory
Fact about the usage of the media
General Assignment Reporters (GAs)
Communication
26. Theory that there are multiple opinion leaders that shaper our viewpoints
Experiment
Multi-Step Flow theory
Clear Channel
Two Step Flow
27. Selection Theory: selective about what we ACTUALLY listen to
Content Analysis
Selective Perception
Uses and Gratification
cartoons
28. Write on specific subject on particular schedule
Audience - visual - economic - political - gatekeepers
Columnists
Joseph Pulitzer
Thomas Edison 1877
29. The theory stating that war - being more visual - will get the most attention and headlines in the news
Selective exposure
Jukebox
Burning Tank Theory
Bias
30. The recent e-book battle on the Kindle is between these two...
Peoplemeter
Amazon and MacMillan Publishing
Payne Fund Studies 1929
cartoons
31. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Close-ended questions
Print media usage
3 hours a day
Time Warner
32. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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183
33. Name of the guy Hearst send to Cuba
Remington
5%
A. C. Nielson Co
The New York Sun
34. Increasing the amount of advertising and mixing commercial and noncommercial media content
Delay
Gannett and McClatchy
Hypercommercialism
War
35. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Cable a' la Carte
News Hole
Limited Effects Model
36. _____________ invented the telephone in _____________
Audience - visual - economic - political - gatekeepers
Alexander Graham Bell 1876
Open-Ended questions
Muckrakers
37. A model stating that effects are limited by individual differences and other factors
Print media usage
J.D. Salinger
Limited Effects Model
Rating
38. ___________ invented the printing press in __________
Early Window
Benjamin Day 1833
cartoons
Johannes Gutenberg 1456
39. Viewing violence causes anti-social behavior among some children
Benjamin Harris 1690
J.D. Salinger
Stimulation theory
Marshal McLuhan
40. Technology changes how we live
Benjamin Day 1833
Reinforcement Theory
Technological determinism
Stimulation theory
41. First American Newspaper
Penny Press
Share
Publick Occurences
Burning Tank Theory
42. A model stating that media has a very direct and universal impact (effect)
small town papers
Content Analysis
Powerful Effects Model
Communication
43. Publisher - THE Editor - other editors - designers - reporters
Movie usage
Wire Services
Newspaper Hierarchy
Joseph Pulitzer
44. _________ broadcasted War of the Worlds on Halloween _______.
The New York Sun
Orson Wells 1938
Zoned editions
Gannett and McClatchy
45. Age correlates with each medium
Clear Channel
Fact about the usage of the media
Still photography 1839
Arbitron
46. Personal noise inserted and pushed in journalism
Bias
Catharsis theory
Burning Tank Theory
Dissident Press
47. The phonograph became the first __________ when Edison put a nickel slot on it
Uses and Gratification
Jukebox
Alternative Press
3 hours a day
48. The two (in order) largest newspaper chains (USA Today is owned by one)
Share
Gannett and McClatchy
Survey
Technological determinism
49. The biggest owner of radio stations (Dixie Chick controversy)
Magic Bullet Theory
Print media usage
Interpreter
Clear Channel
50. Peeks in mid 60's
cartoons
Hypercommercialism
Clear Channel
TV watching