Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






2. Margin of error in polls






3. A social science on human behavior






4. Weekly news packages in theaters






5. This invention - used in war - helped to construct the 'inverted pyramid' structure






6. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






7. NBC is believed to have noise for _______ because it is owned by GE






8. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






9. A model stating that media can effect some people - but not others (not everyone)






10. _________ was tried for libel against the British in his newspaper ___________






11. One problem with Schramm's model: there is no longer any _______ in the message






12. The ______ sends the message






13. Second biggest attention topic in news






14. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






15. The ______ is the source in which the message passes through (example: book - TV channel)






16. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






17. A model stating that effects are limited by individual differences and other factors






18. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






19. Regularly updated online journals that comment on just about everything






20. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






21. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






22. Sole owner of News Corp.






23. Journalists who use things like Twitter to get info out fast - but they are not professional






24. Direct - immediate causes and effects research






25. Age correlates with each medium






26. Average American spends _________________________ listening to the radio






27. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






28. Getting information by word of mouth.






29. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






30. A concentration of media industries into an ever smaller number of companies






31. Sensational stories that do not serve the democratic function of journalism






32. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






33. A program that is more specialized to a specific demographic






34. The phonograph became the first __________ when Edison put a nickel slot on it






35. People that continue to hold out on technologies






36. Scientific research






37. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






38. The ______ is the receiver of the message






39. Universe. Entirety of what you are studying.






40. The Nation's largest metropolitan daily






41. Research has already been done for you - you just collect it and put it into your paper






42. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






43. Does not establish causality. Covers what the majority thinks. All perception






44. Writes on a particular area of interest (crime - sports - etc)






45. Entry-level job - don't know what you will write






46. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






47. Technology changes how we live






48. Single company owns every aspect of business (i.e. production - distribution - etc)






49. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






50. The theory stating that war - being more visual - will get the most attention and headlines in the news