Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance






2. Selection Theory: selective about what we ACTUALLY listen to






3. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






4. The biggest owner of radio stations (Dixie Chick controversy)






5. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






6. One problem with Schramm's model: there is no longer any _______ in the message






7. Anything that interferes with or alters the message






8. Increasing the amount of advertising and mixing commercial and noncommercial media content






9. Investigative journalists that exposed corruption






10. ____________ invented the phonograph in _________






11. Getting information by word of mouth.






12. This host demonstrated cultural imperialism in campaigning for the Finland President


13. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






14. Set of values and shared beliefs






15. ___________ published Publick Occurences in __________






16. Has the fewest TV viewers






17. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






18. Margin of error in polls






19. A proportion taken to represent the population






20. Journalists who use things like Twitter to get info out fast - but they are not professional






21. _________ broadcasted War of the Worlds on Halloween _______.






22. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






23. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






24. Trying to buy NBC-Universal






25. Owning several types of related businesses across the board






26. Receiver's response to message






27. Research has already been done for you - you just collect it and put it into your paper






28. Theory that we only pick media that we will find gratifying






29. Intellectual questioning about culture and its effect--leads to cultural theory






30. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






31. Recently announced that it would charge for frequent access to website (newspaper)






32. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels


33. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






34. Name of the guy Hearst send to Cuba






35. Sensational stories that do not serve the democratic function of journalism






36. Selection Theory: selective about what you remember






37. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






38. Original research. Do it yourself






39. These papers are still doing good despite the rapid circulation of newspapers






40. The opinion stage to observable research






41. The TV world is __________________ then the real world






42. _____________ invented the telephone in _____________






43. A program that is more specialized to a specific demographic






44. Theory stating that media defines the world for us (over-arching theory)






45. Sole owner of Viacom/CBS






46. Has the most TV audience






47. The theory stating that war - being more visual - will get the most attention and headlines in the news






48. Second biggest attention topic in news






49. Part of a survey. More then just a one word answer needed. No yes or no questions






50. Awarded every April since 1917 for excellence