Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research has already been done for you - you just collect it and put it into your paper






2. Ownership of media companies by multinational corporations






3. Has the fewest TV viewers






4. Media makes the world smaller (technology)--called _____________ ____________






5. Has the most TV audience






6. This cheap newsprint created larger readership






7. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






8. Real-life setting - better - but more expensive






9. Placing of stories around ads






10. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






11. Investigative journalists that exposed corruption






12. A social science on human behavior






13. The opinion stage to observable research






14. People that continue to hold out on technologies






15. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






16. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






17. Awarded every April since 1917 for excellence






18. A model stating that media has a very direct and universal impact (effect)






19. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






20. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






21. The ability to effectively and efficiently comprehend and use any form of mediated communication






22. Peeks in mid 20's






23. Theory stating that media defines the world for us (over-arching theory)






24. A proportion taken to represent the population






25. 'The medium is the message'






26. Entry-level job - don't know what you will write






27. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






28. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






29. Universe. Entirety of what you are studying.






30. Always greater then the rating number






31. Collection of data that can be characterized and counted in a way. Type of empirical research






32. The ______ sends the message






33. Owning several types of related businesses across the board






34. Direct - immediate causes and effects research






35. The percentage of the entire population in that media market






36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






37. Anything that interferes with or alters the message






38. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






39. Write on specific subject on particular schedule






40. ___________ published Publick Occurences in __________






41. Increasing the amount of advertising and mixing commercial and noncommercial media content






42. A concentration of media industries into an ever smaller number of companies






43. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






44. This invention - used in war - helped to construct the 'inverted pyramid' structure






45. Getting information by word of mouth.






46. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






47. In social cognitive theory - the direct replication of an observed behavior






48. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






49. Father of Social Science Research






50. Framework for our government







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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