Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Average household has a TV set on...






2. Getting information by word of mouth.






3. Average American spends _________________________ listening to the radio






4. Research that examines larger cultural effects






5. The opinion stage to observable research






6. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






7. These papers are still doing good despite the rapid circulation of newspapers






8. Peeks mid 50's






9. Is more credible seeming then newspapers (2 to 1 ratio)






10. Technology changes how we live






11. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






12. Sole owner of News Corp.






13. True frontrunners of our daily newspaper (local news on news sheets






14. This host demonstrated cultural imperialism in campaigning for the Finland President


15. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






16. When one culture forces or pushes their culture on another






17. The phonograph became the first __________ when Edison put a nickel slot on it






18. __________came up with the basic model of mass communication






19. A social science on human behavior






20. Sole owner of Viacom/CBS






21. Publisher - THE Editor - other editors - designers - reporters






22. Targeting niche audiences--easier to use selection theory






23. Part of a survey. More then just a one word answer needed. No yes or no questions






24. Selection Theory: selective about what you remember






25. _________ broadcasted War of the Worlds on Halloween _______.






26. This relaxed government restrictions on media ownership






27. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






28. Records what the TV set was currently set on






29. Scientific research






30. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






31. Peeks in late teens






32. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






33. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






34. NBC is believed to have noise for _______ because it is owned by GE






35. _____________ created the New York Sun in __________






36. Famous radio broadcast proving limited effects theories






37. Selection Theory: only expose ourselves to those that we will agree with already






38. Placing of stories around ads






39. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






40. 'The medium is the message'






41. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






42. Theory that watching mediated violence reduces people's inclination to behave aggressively






43. Direct - immediate causes and effects research






44. Regularly updated online journals that comment on just about everything






45. This invention - used in war - helped to construct the 'inverted pyramid' structure






46. Increasing the amount of advertising and mixing commercial and noncommercial media content






47. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






48. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






49. Journalists who use things like Twitter to get info out fast - but they are not professional






50. Age correlates with each medium