Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.






2. Sensational stories that do not serve the democratic function of journalism






3. Peeks mid 50's






4. The recent e-book battle on the Kindle is between these two...






5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






6. A model stating that media can effect some people - but not others (not everyone)






7. Direct - immediate causes and effects research






8. _________ was tried for libel against the British in his newspaper ___________






9. Television's ability to move people toward a common understanding of how things are






10. Weekly news packages in theaters






11. A model stating that media has a very direct and universal impact (effect)






12. Regularly updated online journals that comment on just about everything






13. Story order emphasis that eventually shapes our world views and values of importance






14. Selection Theory: selective about what we ACTUALLY listen to






15. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






16. Personal noise inserted and pushed in journalism






17. A powerful effects model using the analogy of firing something through society for a direct hit






18. A program that is more specialized to a specific demographic






19. Research that examines larger cultural effects






20. Peeks in mid 60's






21. Letters to the editor - non-scientific






22. Placing of stories around ads






23. When one culture forces or pushes their culture on another






24. The Nation's largest metropolitan daily






25. Real-life setting - better - but more expensive






26. Theory stating that media defines the world for us (over-arching theory)






27. Writes on a particular area of interest (crime - sports - etc)






28. The TV world is __________________ then the real world






29. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






30. Set of values and shared beliefs






31. People that will buy news technologies first






32. Universe. Entirety of what you are studying.






33. This host demonstrated cultural imperialism in campaigning for the Finland President

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34. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






35. Research has already been done for you - you just collect it and put it into your paper






36. Publisher - THE Editor - other editors - designers - reporters






37. ___________ invented the printing press in __________






38. Entry-level job - don't know what you will write






39. Name of the guy Hearst send to Cuba






40. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






41. One problem with Schramm's model: there is no longer any _______ in the message






42. The phonograph became the first __________ when Edison put a nickel slot on it






43. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






44. These papers are still doing good despite the rapid circulation of newspapers






45. The theory stating that war - being more visual - will get the most attention and headlines in the news






46. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






47. Increasing the amount of advertising and mixing commercial and noncommercial media content






48. Original research. Do it yourself






49. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






50. Viewing violence causes anti-social behavior among some children