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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anything that interferes with or alters the message
Mixed Effects Model
Noise
Culture
Arbitron
2. Getting information by word of mouth.
Two Step Flow
Alternative Press
Media Originated Feedback
Catharsis
3. The TV world is __________________ then the real world
Powerful Effects Model
Share Number
Open-Ended questions
60% More violent
4. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Technological determinism
Joseph Pulitzer
GE/NBC-Universal
7 hours a day
5. Free - alternative weeklies with a local and political orientation
Population
Dissident Press
Magic Bullet Theory
Print media usage
6. Peeks in late teens
Cultural Hegemony
Radio usage
Summer
Imitation
7. Targeting niche audiences--easier to use selection theory
Media Originated Feedback
TV
Orson Wells 1938
Narrowcasting
8. ____________ invented the phonograph in _________
Late Majority
NY Times
The New York Sun
Thomas Edison 1877
9. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Winter
Magic Bullet Theory
Share
William Randolph Hearst
10. Stragglers to buying technology
Late Majority
Passive Peoplemeter
Payne Fund Studies 1929
Samuel Morse 1844
11. This host demonstrated cultural imperialism in campaigning for the Finland President
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12. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Alexander Graham Bell 1876
Mainstreaming
Communication
13. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
News Corp.
News Hole
Convergence
14. Peeks mid 50's
Convergence
Catharsis theory
Summer
Print media usage
15. _________ was tried for libel against the British in his newspaper ___________
Telegraph
Wire Services
William Randolph Hearst
John Peter Zenger New York Weekly
16. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Albert Bandura
Time Warner
Catharsis theory
17. Is more credible seeming then newspapers (2 to 1 ratio)
The New York Sun
Time Warner
TV
TV watching
18. Personal noise inserted and pushed in journalism
Bias
Narrowcasting
Nellie Bly
Diurnals
19. Intellectual questioning about culture and its effect--leads to cultural theory
Bias
Horizontal monopoly
Qualitative research
Arbitron
20. Theory that watching mediated violence reduces people's inclination to behave aggressively
Muckrakers
Catharsis
Joint Operating Agreements (JOAs)
Oligopoly
21. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Selective Perception
Product Placement
Interpreter
Summer
22. When one culture forces or pushes their culture on another
Desensitization
Cultural Hegemony
Close-ended questions
Sample
23. Research that examines larger cultural effects
Late Majority
Media Originated Feedback
Critical research
Comcast
24. Selection Theory: selective about what you remember
TV
Population
Selective Retention
Dissident Press
25. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Convergence
Multi-Step Flow theory
William Randolph Hearst
Sample
26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Vertical monopoly
News Corp.
Audience - visual - economic - political - gatekeepers
Conan O'Brian
27. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
Narrowcasting
Muckrakers
Laggards
28. Trying to buy NBC-Universal
Encoder
Comcast
60% More violent
Stimulation theory
29. One problem with Schramm's model: there is no longer any _______ in the message
Orson Wells 1938
Field experiments
Rupert Murdoch
Delay
30. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Stimulation theory
Federalist Papers
Thomas Edison 1877
Joint Operating Agreements (JOAs)
31. The percentage of the entire population in that media market
Catharsis
60% More violent
Rating
Uses and Gratification
32. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Penny Press
Benjamin Harris 1690
Peoplemeter
Product Placement
33. Owning several types of related businesses across the board
Newsreel
Horizontal monopoly
Laggards
Fact about the usage of the media
34. Story order emphasis that eventually shapes our world views and values of importance
Alternative Press
Agenda Setting
Empirical research
Orson Wells 1938
35. ___________ published Publick Occurences in __________
7 hours a day
Critical research
Benjamin Harris 1690
Powerful Effects Model
36. Scientific research
Empirical research
Population
Viacom/CBS
Telecommunications Act of 1996
37. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Albert Bandura
Critical research
Hypercommercialism
38. Television's ability to move people toward a common understanding of how things are
Global village
Mainstreaming
Narrowcasting
Zoned editions
39. Letters to the editor - non-scientific
Diurnals
Audience Generated Feedback
Two Step Flow
Cultivation Theory
40. This invention - used in war - helped to construct the 'inverted pyramid' structure
Newspaper Hierarchy
The New York Sun
Limited Effects Model
Telegraph
41. Media makes the world smaller (technology)--called _____________ ____________
Pulitzer Prize
Albert Bandura
Magic Bullet Theory
Global village
42. Peeks in mid 20's
Share Number
Movie usage
Albert Bandura
News Hole
43. NBC is believed to have noise for _______ because it is owned by GE
Integrated audience reach
War
Pulitzer Prize
Comcast
44. Receiver's response to message
Two Step Flow
Feedback
Early Window
Publick Occurences
45. Records what the TV set was currently set on
Audimeter
Selective exposure
small town papers
Dissonance Theory
46. Margin of error in polls
Gatekeepers
The New York Sun
Two Step Flow
5%
47. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Muckrakers
Noise
Feedback
48. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
John Peter Zenger New York Weekly
War of the Worlds
Identification
Columnists
49. Where old and new media collide--media across multiple platforms
Powerful Effects Model
Convergence
A. C. Nielson Co
Summer
50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Telecommunications Act of 1996
Albert Bandura
Audience Generated Feedback
small town papers