Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ sends the message






2. Weekly news packages in theaters






3. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






4. A concentration of media industries into an ever smaller number of companies






5. Very sensationalistic journalism






6. Writes on a particular area of interest (crime - sports - etc)






7. Stragglers to buying technology






8. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






9. Technology changes how we live






10. Story order emphasis that eventually shapes our world views and values of importance






11. The phonograph became the first __________ when Edison put a nickel slot on it






12. Margin of error in polls






13. Selection Theory: selective about what we ACTUALLY listen to






14. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






15. Part of a survey. More then just a one word answer needed. No yes or no questions






16. Peeks in late teens






17. _____________ created the New York Sun in __________






18. The ability to effectively and efficiently comprehend and use any form of mediated communication






19. Original research. Do it yourself






20. Peeks in mid 60's






21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






22. Research that examines larger cultural effects






23. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






24. The opinion stage to observable research






25. _________ was tried for libel against the British in his newspaper ___________






26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






27. This host demonstrated cultural imperialism in campaigning for the Finland President

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28. Universe. Entirety of what you are studying.






29. Does not establish causality. Covers what the majority thinks. All perception






30. ___________ published Publick Occurences in __________






31. Media makes the world smaller (technology)--called _____________ ____________






32. Framework for our government






33. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






34. Is more credible seeming then newspapers (2 to 1 ratio)






35. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






36. Second biggest attention topic in news






37. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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38. Set of values and shared beliefs






39. Always greater then the rating number






40. Personal noise inserted and pushed in journalism






41. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






42. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






43. First American Newspaper






44. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






45. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






46. A social science on human behavior






47. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






48. The percentage of the entire population in that media market






49. True frontrunners of our daily newspaper (local news on news sheets






50. ____________ invented the phonograph in _________