Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ created the New York Sun in __________






2. Weekly news packages in theaters






3. Very sensationalistic journalism






4. Entry-level job - don't know what you will write






5. Peeks in mid 60's






6. A powerful effects model using the analogy of firing something through society for a direct hit






7. The TV world is __________________ then the real world






8. Average household has a TV set on...






9. Name of the guy Hearst send to Cuba






10. People that will buy news technologies first






11. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






12. Died recently - wrote The Catcher in the Rye






13. _________ broadcasted War of the Worlds on Halloween _______.






14. True frontrunners of our daily newspaper (local news on news sheets






15. Trying to buy NBC-Universal






16. Always greater then the rating number






17. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






18. If the media covers terrorist attacks - it leads to more terrorist attacks






19. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






20. Theory that there are multiple opinion leaders that shaper our viewpoints






21. This relaxed government restrictions on media ownership






22. __________came up with the basic model of mass communication






23. Placing of stories around ads






24. Regularly updated online journals that comment on just about everything






25. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






26. A program that is more specialized to a specific demographic






27. Does not establish causality. Covers what the majority thinks. All perception






28. _____________ invented the telegraph in ____________ ('What hath God wrought')






29. Getting information by word of mouth.






30. Set of values and shared beliefs






31. A model stating that media can effect some people - but not others (not everyone)






32. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






33. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






34. Personal noise inserted and pushed in journalism






35. One problem with Schramm's model: there is no longer any _______ in the message






36. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






37. The percentage of the entire population in that media market






38. Part of a survey. More then just a one word answer needed. No yes or no questions






39. Media makes the world smaller (technology)--called _____________ ____________






40. The theory stating that war - being more visual - will get the most attention and headlines in the news






41. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






42. Ownership of media companies by multinational corporations






43. Collection of data that can be characterized and counted in a way. Type of empirical research






44. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






45. Peeks mid 50's






46. NBC is believed to have noise for _______ because it is owned by GE






47. The biggest owner of radio stations (Dixie Chick controversy)






48. Peeks in late teens






49. Sensational stories that do not serve the democratic function of journalism






50. Selection Theory: selective about what you remember