Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The phonograph became the first __________ when Edison put a nickel slot on it






2. Entry-level job - don't know what you will write






3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






4. Research that examines larger cultural effects






5. Increasing the amount of advertising and mixing commercial and noncommercial media content






6. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






7. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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8. Technology changes how we live






9. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






10. Peeks in mid 60's






11. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






12. Average household has a TV set on...






13. Regularly updated online journals that comment on just about everything






14. People that will buy news technologies first






15. One problem with Schramm's model: there is no longer any _______ in the message






16. Provide feedback for movies






17. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






18. The percentage of the entire population in that media market






19. A powerful effects model using the analogy of firing something through society for a direct hit






20. Average American spends _________________________ listening to the radio






21. Died recently - wrote The Catcher in the Rye






22. The ______ sends the message






23. Peeks in late teens






24. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






25. The first major daily






26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






27. Sole owner of Viacom/CBS






28. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






29. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






30. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






31. __________came up with the basic model of mass communication






32. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






33. Very sensationalistic journalism






34. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






35. Around the World in 72 days--stunt journalist






36. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






37. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






38. The biggest owner of radio stations (Dixie Chick controversy)






39. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






40. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






41. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






42. Investigative journalists that exposed corruption






43. Set of values and shared beliefs






44. The theory stating that war - being more visual - will get the most attention and headlines in the news






45. The ______ is the source in which the message passes through (example: book - TV channel)






46. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






47. When one culture forces or pushes their culture on another






48. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






49. Recently announced that it would charge for frequent access to website (newspaper)






50. Ownership of media companies by multinational corporations