Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what we ACTUALLY listen to






2. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






3. The Nation's largest metropolitan daily






4. The opinion stage to observable research






5. Letters to the editor - non-scientific






6. A concentration of media industries into an ever smaller number of companies






7. _________ broadcasted War of the Worlds on Halloween _______.






8. _________ was tried for libel against the British in his newspaper ___________






9. Around the World in 72 days--stunt journalist






10. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






11. Targeting niche audiences--easier to use selection theory






12. Is more credible seeming then newspapers (2 to 1 ratio)






13. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






14. Ownership of media companies by multinational corporations






15. Awarded every April since 1917 for excellence






16. Has the fewest TV viewers






17. Has the most TV audience






18. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






19. If the media covers terrorist attacks - it leads to more terrorist attacks






20. Where old and new media collide--media across multiple platforms






21. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






22. Regularly updated online journals that comment on just about everything






23. Weekly news packages in theaters






24. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






25. Direct - immediate causes and effects research






26. Average household has a TV set on...






27. Always greater then the rating number






28. _____________ invented the telegraph in ____________ ('What hath God wrought')






29. Set of values and shared beliefs






30. Age correlates with each medium






31. Theory that there are multiple opinion leaders that shaper our viewpoints






32. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






33. Receiver's response to message






34. The ______ is the receiver of the message






35. Recently announced that it would charge for frequent access to website (newspaper)






36. Theory that we only pick media that we will find gratifying






37. A model stating that media has a very direct and universal impact (effect)






38. Died recently - wrote The Catcher in the Rye






39. Peeks in mid 20's






40. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






41. Increasing the amount of advertising and mixing commercial and noncommercial media content






42. Peeks in mid 60's






43. Research has already been done for you - you just collect it and put it into your paper






44. A social science on human behavior






45. The first major daily






46. Average American spends _________________________ listening to the radio






47. _____________ invented the telephone in _____________






48. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






49. First American Newspaper






50. In social cognitive theory - the direct replication of an observed behavior