Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research that examines larger cultural effects






2. Selection Theory: selective about what we ACTUALLY listen to






3. Very sensationalistic journalism






4. If the media covers terrorist attacks - it leads to more terrorist attacks






5. Age correlates with each medium






6. Second biggest attention topic in news






7. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






8. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






9. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






10. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






11. Regularly updated online journals that comment on just about everything






12. Real-life setting - better - but more expensive






13. Has the fewest TV viewers






14. A model stating that effects are limited by individual differences and other factors






15. Collection of data that can be characterized and counted in a way. Type of empirical research






16. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






17. The first major daily






18. _____________ invented the telephone in _____________






19. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






20. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






21. Personal noise inserted and pushed in journalism






22. Theory that there are multiple opinion leaders that shaper our viewpoints






23. _____________ created the New York Sun in __________






24. Write on specific subject on particular schedule






25. Margin of error in polls






26. Anything that interferes with or alters the message






27. Placing of stories around ads






28. Average household has a TV set on...






29. Where old and new media collide--media across multiple platforms






30. The recent e-book battle on the Kindle is between these two...






31. Framework for our government






32. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






33. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






34. Scientific research






35. Average American spends _________________________ listening to the radio






36. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






37. A social science on human behavior






38. _________ broadcasted War of the Worlds on Halloween _______.






39. The Nation's largest metropolitan daily






40. Receiver's response to message






41. These papers are still doing good despite the rapid circulation of newspapers






42. Around the World in 72 days--stunt journalist






43. One problem with Schramm's model: there is no longer any _______ in the message






44. Peeks mid 50's






45. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






46. Famous radio broadcast proving limited effects theories






47. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






48. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






49. aguerre and Niepce invented _________ in ____________






50. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________