Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Entry-level job - don't know what you will write






2. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






3. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






4. The biggest owner of radio stations (Dixie Chick controversy)






5. The ______ sends the message






6. Media makes the world smaller (technology)--called _____________ ____________






7. Died recently - wrote The Catcher in the Rye






8. Peeks in late teens






9. ___________ invented the printing press in __________






10. Provide feedback for movies






11. The first major daily






12. Letters to the editor - non-scientific






13. Research that examines larger cultural effects






14. Writes on a particular area of interest (crime - sports - etc)






15. Father of Social Science Research






16. Viewing violence causes anti-social behavior among some children






17. Investigative journalists that exposed corruption






18. Part of a survey. More then just a one word answer needed. No yes or no questions






19. Average American spends _________________________ listening to the radio






20. A proportion taken to represent the population






21. Original research. Do it yourself






22. The recent e-book battle on the Kindle is between these two...






23. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






24. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






25. Theory stating that media defines the world for us (over-arching theory)






26. Receiver's response to message






27. Journalists who use things like Twitter to get info out fast - but they are not professional






28. Very sensationalistic journalism






29. Always greater then the rating number






30. A model stating that effects are limited by individual differences and other factors






31. The ability to effectively and efficiently comprehend and use any form of mediated communication






32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






33. Selection Theory: selective about what you remember






34. Sensational stories that do not serve the democratic function of journalism






35. Technology changes how we live






36. ____________ invented the phonograph in _________






37. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






38. Story order emphasis that eventually shapes our world views and values of importance






39. People that will buy news technologies first






40. A model stating that media has a very direct and universal impact (effect)






41. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






42. _____________ invented the telephone in _____________






43. Average household has a TV set on...






44. Regularly updated online journals that comment on just about everything






45. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






46. Theory that we only pick media that we will find gratifying






47. First American Newspaper






48. Trying to buy NBC-Universal






49. Scientific research






50. ___________ published Publick Occurences in __________