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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People that will buy news technologies first
Innovators/Early Adaptors
Administrative research
Encoder
Content Analysis
2. The ability to effectively and efficiently comprehend and use any form of mediated communication
Convergence
Rupert Murdoch
Dissonance Theory
Media literacy
3. Personal noise inserted and pushed in journalism
Content Analysis
Catharsis
Beat Reporters
Bias
4. Universe. Entirety of what you are studying.
Audimeter
Population
Fact about the usage of the media
Nellie Bly
5. The opinion stage to observable research
Empirical research
Lab experiments
Columnists
Blogs
6. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Cultivation Theory
Agenda Setting
Alexander Graham Bell 1876
Agenda-Setting Effect
7. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Sample
5%
Diurnals
8. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Experiment
Noise
Telegraph
Peoplemeter
9. People that continue to hold out on technologies
Pulitzer Prize
Saturation Stage
Laggards
Conan O'Brian
10. A program that is more specialized to a specific demographic
cartoons
Magic Bullet Theory
Dissonance Theory
Narrowcasting
11. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Fact about the usage of the media
Horizontal monopoly
Sumner Redstone
Product Placement
12. The Nation's largest metropolitan daily
Communication
Early Majority
NY Times
The New York Times
13. Famous radio broadcast proving limited effects theories
Qualitative research
Selective Perception
small town papers
War of the Worlds
14. One problem with Schramm's model: there is no longer any _______ in the message
Encoder
Time Warner
Late Majority
Delay
15. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Global village
Time Warner
Field experiments
16. First American Newspaper
Media Originated Feedback
John Peter Zenger New York Weekly
small town papers
Publick Occurences
17. A model stating that media has a very direct and universal impact (effect)
The New York Sun
Lab experiments
Powerful Effects Model
Global village
18. ____________ invented the phonograph in _________
Thomas Edison 1877
Bias
Interpreter
Close-ended questions
19. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Sample
Bias
The New York Times
20. This relaxed government restrictions on media ownership
John Peter Zenger New York Weekly
Telecommunications Act of 1996
Decoder
Wire Services
21. If the media covers terrorist attacks - it leads to more terrorist attacks
Soft news
Joint Operating Agreements (JOAs)
Contagion effect
Still photography 1839
22. Peeks in mid 20's
Movie usage
Early Window
Wire Services
Dissident Press
23. The biggest owner of radio stations (Dixie Chick controversy)
Panel Study
Clear Channel
Contagion effect
Selective exposure
24. Owning several types of related businesses across the board
Narrowcasting
Economy
Horizontal monopoly
Close-ended questions
25. Has the most TV audience
Movie usage
Stimulation theory
Winter
Orson Wells 1938
26. Theory that we only pick media that we will find gratifying
Laggards
Empirical research
Uses and Gratification
Magic Bullet Theory
27. Theory that watching mediated violence reduces people's inclination to behave aggressively
Arbitron
Catharsis
Empirical research
Delay
28. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
3 hours a day
Newsreel
Joseph Pulitzer
29. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Two-Step Flow theory
Audience Generated Feedback
small town papers
30. __________came up with the basic model of mass communication
Movie usage
Wilbur Schramm
Hard news
Share
31. Age correlates with each medium
Citizen Kane 1941
Multi-Step Flow theory
Audimeter
Fact about the usage of the media
32. Where old and new media collide--media across multiple platforms
Preview Audiences
Convergence
small town papers
Columnists
33. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Movie usage
Two Step Flow
Marshal McLuhan
34. Scientific research
Payne Fund Studies 1929
Two-Step Flow theory
Empirical research
Zoned editions
35. Very sensationalistic journalism
Desensitization
Pulitzer Prize
Yellow Journalism
Experiment
36. The first major daily
Wire Services
The New York Sun
Cultivation Analysis
Two Step Flow
37. Stragglers to buying technology
Late Majority
Communication
Cable a' la Carte
Penny Press
38. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Remington
Preview Audiences
Rupert Murdoch
39. Records what the TV set was currently set on
J.D. Salinger
Watergate Nixon
Arbitron
Audimeter
40. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Joint Operating Agreements (JOAs)
GE/NBC-Universal
Vertical monopoly
41. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Oligopoly
Sumner Redstone
Orson Wells 1938
42. Trying to buy NBC-Universal
Benjamin Harris 1690
Comcast
Still photography 1839
Jukebox
43. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Newsreel
Delay
William Randolph Hearst
Sumner Redstone
44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Narrowcasting
Narrowcasting
Newsreel
Integrated audience reach
45. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Laggards
Disney
Two Step Flow
Innovators/Early Adaptors
46. Technology changes how we live
Columnists
Technological determinism
Culture
Feedback
47. Write on specific subject on particular schedule
Watergate Nixon
Summer
Columnists
Limited Effects Model
48. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Disney
Peoplemeter
Feedback
Early Majority
49. Media makes the world smaller (technology)--called _____________ ____________
War of the Worlds
Fact about the usage of the media
Global village
Movie usage
50. When one culture forces or pushes their culture on another
Cultural Hegemony
Globalization
TV watching
Pulitzer Prize
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