Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Artificial setting - easier and less expensive - but not as accurate in results






2. Suburban or regional versions of a metropolitan paper






3. Free - alternative weeklies with a local and political orientation






4. One problem with Schramm's model: there is no longer any _______ in the message






5. Framework for our government






6. A concentration of media industries into an ever smaller number of companies






7. _________ was tried for libel against the British in his newspaper ___________






8. Peeks in late teens






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. The two (in order) largest newspaper chains (USA Today is owned by one)






11. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






12. Average household has a TV set on...






13. Sole owner of News Corp.






14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






15. This relaxed government restrictions on media ownership






16. True frontrunners of our daily newspaper (local news on news sheets






17. Regularly updated online journals that comment on just about everything






18. Technology changes how we live






19. A model stating that effects are limited by individual differences and other factors






20. Weekly news packages in theaters






21. Age correlates with each medium






22. Peeks in mid 20's






23. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






24. Selection Theory: selective about what you remember






25. Theory that watching mediated violence reduces people's inclination to behave aggressively






26. The ______ sends the message






27. Real-life setting - better - but more expensive






28. A powerful effects model using the analogy of firing something through society for a direct hit






29. Ownership of media companies by multinational corporations






30. Sensational stories that do not serve the democratic function of journalism






31. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






32. Single company owns every aspect of business (i.e. production - distribution - etc)






33. Set of values and shared beliefs






34. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






35. Getting information by word of mouth.






36. Has the fewest TV viewers






37. Universe. Entirety of what you are studying.






38. Viewing violence causes anti-social behavior among some children






39. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






40. aguerre and Niepce invented _________ in ____________






41. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






42. Theory stating that media defines the world for us (over-arching theory)






43. Stragglers to buying technology






44. Research that examines larger cultural effects






45. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






46. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






47. Writes on a particular area of interest (crime - sports - etc)






48. Collection of data that can be characterized and counted in a way. Type of empirical research






49. Around the World in 72 days--stunt journalist






50. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.