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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Free - alternative weeklies with a local and political orientation
Empirical research
Desensitization
TV
Dissident Press
2. ____________ invented the phonograph in _________
J.D. Salinger
Narrowcasting
Media Originated Feedback
Thomas Edison 1877
3. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Citizen Kane 1941
Gatekeepers
Publick Occurences
4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Culture
News Diffusion
Media Originated Feedback
Imitation
5. The ______ is the source in which the message passes through (example: book - TV channel)
Vertical monopoly
Media Originated Feedback
Interpreter
Federalist Papers
6. Peeks mid 50's
Hard news
Decoder
Albert Bandura
Print media usage
7. Getting information by word of mouth.
Two Step Flow
Cable a' la Carte
Selective exposure
News Diffusion
8. Weekly news packages in theaters
Early Majority
Newsreel
Desensitization
Convergence
9. People that will buy news technologies first
Dissident Press
Innovators/Early Adaptors
Sample
Cultivation Analysis
10. Name of the guy Hearst send to Cuba
Technological determinism
Remington
Stimulation theory
Wire Services
11. Average American spends _________________________ listening to the radio
The New York Sun
Share
Decoder
3 hours a day
12. Has the fewest TV viewers
Cultivation Analysis
Summer
Soft news
Remington
13. First American Newspaper
Publick Occurences
Dissident Press
Interpreter
Gannett and McClatchy
14. The recent e-book battle on the Kindle is between these two...
Multi-Step Flow theory
Preview Audiences
Amazon and MacMillan Publishing
Selective Retention
15. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Orson Wells 1938
Empirical research
Identification
Citizen Kane 1941
16. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Selective Retention
Secondary research
Alternative Press
Stimulation theory
17. Entry-level job - don't know what you will write
Sumner Redstone
General Assignment Reporters (GAs)
Economy
News Corp.
18. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Audimeter
News Diffusion
Noise
Share
19. Placing of stories around ads
Remington
News Hole
Population
5%
20. The two (in order) largest newspaper chains (USA Today is owned by one)
Powerful Effects Model
Watergate Nixon
Gannett and McClatchy
Audience - visual - economic - political - gatekeepers
21. This host demonstrated cultural imperialism in campaigning for the Finland President
22. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Laggards
Media Originated Feedback
Agenda-Setting Effect
Soft news
23. aguerre and Niepce invented _________ in ____________
Johannes Gutenberg 1456
Still photography 1839
Oligopoly
Saturation Stage
24. Second biggest attention topic in news
Horizontal monopoly
small town papers
Marshal McLuhan
Economy
25. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Cultivation Theory
Stimulation theory
cartoons
Field experiments
26. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Benjamin Harris 1690
Albert Bandura
Cable a' la Carte
27. Sole owner of Viacom/CBS
Preview Audiences
Media Originated Feedback
Globalization
Sumner Redstone
28. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Audience Generated Feedback
The New York Sun
Wire Services
General Assignment Reporters (GAs)
29. Selection Theory: selective about what we ACTUALLY listen to
Open-Ended questions
Catharsis theory
Selective Perception
Reinforcement Theory
30. Television's ability to move people toward a common understanding of how things are
Mainstreaming
Cultivation Theory
Administrative research
Nellie Bly
31. Suburban or regional versions of a metropolitan paper
Open-Ended questions
Newspaper Hierarchy
Audience - visual - economic - political - gatekeepers
Zoned editions
32. Records what the TV set was currently set on
Audience - visual - economic - political - gatekeepers
Nellie Bly
Blogs
Audimeter
33. A concentration of media industries into an ever smaller number of companies
Oligopoly
Global village
Uses and Gratification
Preview Audiences
34. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Integrated audience reach
Peoplemeter
Joseph Pulitzer
Technological determinism
35. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Watergate Nixon
Decoder
Soft news
36. A model stating that media can effect some people - but not others (not everyone)
Stimulation theory
Benjamin Day 1833
News Hole
Mixed Effects Model
37. Provide feedback for movies
Thomas Edison 1877
Publick Occurences
Preview Audiences
John Peter Zenger New York Weekly
38. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Radio usage
Horizontal monopoly
GE/NBC-Universal
Disney
39. This cheap newsprint created larger readership
Penny Press
7 hours a day
War of the Worlds
Economy
40. 'The medium is the message'
A. C. Nielson Co
Empirical research
Close-ended questions
Marshal McLuhan
41. Write on specific subject on particular schedule
Hypercommercialism
Beat Reporters
Columnists
Watergate Nixon
42. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Share Number
Magic Bullet Theory
Mainstreaming
Two-Step Flow theory
43. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
A. C. Nielson Co
Encoder
Federalist Papers
44. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
45. Personal noise inserted and pushed in journalism
Watergate Nixon
Bias
Powerful Effects Model
5%
46. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Audience - visual - economic - political - gatekeepers
Media Originated Feedback
Audience Generated Feedback
47. Increasing the amount of advertising and mixing commercial and noncommercial media content
Share
Burning Tank Theory
Late Majority
Hypercommercialism
48. Research that examines larger cultural effects
Feedback
Critical research
Experiment
Disney
49. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Benjamin Harris 1690
Passive Peoplemeter
Multi-Step Flow theory
Two-Step Flow theory
50. Universe. Entirety of what you are studying.
Population
Conan O'Brian
Beat Reporters
Globalization