Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in late teens






2. ___________ published Publick Occurences in __________






3. The Nation's largest metropolitan daily






4. ____________ invented the phonograph in _________






5. Average household has a TV set on...






6. This invention - used in war - helped to construct the 'inverted pyramid' structure






7. Weekly news packages in theaters






8. The percentage of the entire population in that media market






9. One problem with Schramm's model: there is no longer any _______ in the message






10. Sole owner of Viacom/CBS






11. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






12. Father of Social Science Research






13. The theory stating that war - being more visual - will get the most attention and headlines in the news






14. NBC is believed to have noise for _______ because it is owned by GE






15. When one culture forces or pushes their culture on another






16. Selection Theory: selective about what you remember






17. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






18. Journalists who use things like Twitter to get info out fast - but they are not professional






19. Selection Theory: selective about what we ACTUALLY listen to






20. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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21. Trying to buy NBC-Universal






22. Anything that interferes with or alters the message






23. _____________ invented the telegraph in ____________ ('What hath God wrought')






24. Name of the guy Hearst send to Cuba






25. _________ broadcasted War of the Worlds on Halloween _______.






26. Owning several types of related businesses across the board






27. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






28. Free - alternative weeklies with a local and political orientation






29. Increasing the amount of advertising and mixing commercial and noncommercial media content






30. The phonograph became the first __________ when Edison put a nickel slot on it






31. The ______ sends the message






32. A model stating that media can effect some people - but not others (not everyone)






33. Targeting niche audiences--easier to use selection theory






34. True frontrunners of our daily newspaper (local news on news sheets






35. Margin of error in polls






36. Investigative journalists that exposed corruption






37. Second biggest attention topic in news






38. Story order emphasis that eventually shapes our world views and values of importance






39. Publisher - THE Editor - other editors - designers - reporters






40. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






41. Write on specific subject on particular schedule






42. 'The medium is the message'






43. People that will buy news technologies first






44. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






45. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






46. These papers are still doing good despite the rapid circulation of newspapers






47. Recently announced that it would charge for frequent access to website (newspaper)






48. Regularly updated online journals that comment on just about everything






49. Theory that we only pick media that we will find gratifying






50. Stories that help citizens to make intelligent decisions and keep up with important issues of the day