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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collection of data that can be characterized and counted in a way. Type of empirical research
Wire Services
Convergence
Selective exposure
Content Analysis
2. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Wilbur Schramm
Magic Bullet Theory
Imitation
3. Story order emphasis that eventually shapes our world views and values of importance
Fact about the usage of the media
Agenda Setting
Close-ended questions
Conan O'Brian
4. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
5%
Product Placement
Radio usage
Remington
5. Artificial setting - easier and less expensive - but not as accurate in results
Audience - visual - economic - political - gatekeepers
John Peter Zenger New York Weekly
Lab experiments
Catharsis theory
6. ____________ invented the phonograph in _________
Orson Wells 1938
Rupert Murdoch
Movie usage
Thomas Edison 1877
7. The opinion stage to observable research
Two-Step Flow theory
small town papers
Empirical research
Peoplemeter
8. Letters to the editor - non-scientific
Delay
Audience Generated Feedback
Two-Step Flow theory
Late Majority
9. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
William Randolph Hearst
News Corp.
Decoder
Early Majority
10. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Desensitization
Viacom/CBS
Early Window
Rupert Murdoch
11. Has the most TV audience
Catharsis theory
Product Placement
Cultural Hegemony
Winter
12. Peeks in late teens
Burning Tank Theory
Catharsis theory
Remington
Radio usage
13. Where old and new media collide--media across multiple platforms
Convergence
Wire Services
Columnists
Field experiments
14. A social science on human behavior
Nellie Bly
Communication
Limited Effects Model
Cable a' la Carte
15. Receiver's response to message
Administrative research
Alexander Graham Bell 1876
Feedback
Economy
16. Universe. Entirety of what you are studying.
Population
Johannes Gutenberg 1456
Amazon and MacMillan Publishing
Rupert Murdoch
17. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Summer
Globalization
Soft news
cartoons
18. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Burning Tank Theory
Close-ended questions
Delay
Winter
19. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Dissonance Theory
Agenda Setting
Agenda-Setting Effect
Newsreel
20. The percentage of the entire population in that media market
Economy
Noise
Rating
Joint Operating Agreements (JOAs)
21. True frontrunners of our daily newspaper (local news on news sheets
Panel Study
Blogs
Diurnals
Decoder
22. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Agenda Setting
Diurnals
Paul Lazarsfield
23. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Telecommunications Act of 1996
Powerful Effects Model
Communication
24. NBC is believed to have noise for _______ because it is owned by GE
Wilbur Schramm
Media literacy
War
Cable a' la Carte
25. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Vertical monopoly
Hypercommercialism
Early Window
Joseph Pulitzer
26. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Media Originated Feedback
Alternative Press
7 hours a day
Penny Press
27. Peeks in mid 60's
TV watching
Muckrakers
Conan O'Brian
Arbitron
28. Viewing violence causes anti-social behavior among some children
Jukebox
Stimulation theory
Fact about the usage of the media
60% More violent
29. The ______ is the receiver of the message
Empirical research
Alexander Graham Bell 1876
Close-ended questions
Decoder
30. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Gannett and McClatchy
Laggards
Jukebox
31. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Benjamin Day 1833
Multi-Step Flow theory
Audience - visual - economic - political - gatekeepers
32. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Zoned editions
Print media usage
Benjamin Day 1833
33. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Primary Research
7 hours a day
Economy
34. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Audimeter
Stimulation theory
Critical research
Media Originated Feedback
35. Placing of stories around ads
News Hole
Time Warner
Agenda-Setting Effect
Gatekeepers
36. People that continue to hold out on technologies
GE/NBC-Universal
Noise
Agenda-Setting Effect
Laggards
37. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
The New York Times
Time Warner
Burning Tank Theory
Orson Wells 1938
38. A model stating that effects are limited by individual differences and other factors
News Diffusion
Audimeter
Nellie Bly
Limited Effects Model
39. Writes on a particular area of interest (crime - sports - etc)
Field experiments
Marshal McLuhan
Comcast
Beat Reporters
40. Journalists who use things like Twitter to get info out fast - but they are not professional
Blogs
Citizen Journalists
Field experiments
cartoons
41. Publisher - THE Editor - other editors - designers - reporters
Cultivation Analysis
Newspaper Hierarchy
John Peter Zenger New York Weekly
TV watching
42. The recent e-book battle on the Kindle is between these two...
William Randolph Hearst
J.D. Salinger
Amazon and MacMillan Publishing
Agenda-Setting Effect
43. Direct - immediate causes and effects research
Administrative research
Global village
Selective Retention
Horizontal monopoly
44. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
John Peter Zenger New York Weekly
Zoned editions
Payne Fund Studies 1929
Desensitization
45. _____________ invented the telephone in _____________
Stimulation theory
Alternative Press
Alexander Graham Bell 1876
5%
46. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Empirical research
William Randolph Hearst
Burning Tank Theory
Movie usage
47. Write on specific subject on particular schedule
Technological determinism
Summer
Columnists
Primary Research
48. This cheap newsprint created larger readership
3 hours a day
Wire Services
Sample
Penny Press
49. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Experiment
Sample
Audience - visual - economic - political - gatekeepers
50. Theory that we primarily use mass media to check what we already believe
Decoder
Joint Operating Agreements (JOAs)
Cultivation Analysis
Reinforcement Theory