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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 20's
small town papers
News Diffusion
Movie usage
Viacom/CBS
2. Suburban or regional versions of a metropolitan paper
The New York Times
Zoned editions
Clear Channel
News Hole
3. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Movie usage
Blogs
Desensitization
4. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Alternative Press
Critical research
Preview Audiences
5. Average American spends _________________________ listening to the radio
Fact about the usage of the media
General Assignment Reporters (GAs)
7 hours a day
3 hours a day
6. This cheap newsprint created larger readership
Penny Press
Radio usage
Cultivation Analysis
Lab experiments
7. Increasing the amount of advertising and mixing commercial and noncommercial media content
Agenda Setting
Hypercommercialism
Gannett and McClatchy
Cultivation Theory
8. Receiver's response to message
Feedback
Paul Lazarsfield
Beat Reporters
Integrated audience reach
9. Famous radio broadcast proving limited effects theories
Disney
War of the Worlds
Agenda Setting
Burning Tank Theory
10. Is more credible seeming then newspapers (2 to 1 ratio)
Orson Wells 1938
Gannett and McClatchy
Amazon and MacMillan Publishing
TV
11. Second biggest attention topic in news
Joseph Pulitzer
Clear Channel
Vertical monopoly
Economy
12. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Alexander Graham Bell 1876
cartoons
John Peter Zenger New York Weekly
Limited Effects Model
13. Awarded every April since 1917 for excellence
Pulitzer Prize
William Randolph Hearst
Decoder
Selective exposure
14. _________ broadcasted War of the Worlds on Halloween _______.
William Randolph Hearst
Agenda Setting
Orson Wells 1938
Desensitization
15. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Samuel Morse 1844
Population
7 hours a day
16. Does not establish causality. Covers what the majority thinks. All perception
Survey
Nellie Bly
Administrative research
Albert Bandura
17. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
A. C. Nielson Co
News Diffusion
Conan O'Brian
Horizontal monopoly
18. Placing of stories around ads
Cultural Hegemony
Burning Tank Theory
Agenda-Setting Effect
News Hole
19. In social cognitive theory - the direct replication of an observed behavior
Sumner Redstone
Arbitron
Imitation
Agenda Setting
20. ___________ published Publick Occurences in __________
Cultivation Analysis
Narrowcasting
Benjamin Harris 1690
Burning Tank Theory
21. Direct - immediate causes and effects research
Administrative research
Product Placement
TV watching
7 hours a day
22. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Albert Bandura
Contagion effect
Watergate Nixon
Audience - visual - economic - political - gatekeepers
23. This host demonstrated cultural imperialism in campaigning for the Finland President
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24. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Citizen Journalists
Jukebox
Rupert Murdoch
Early Majority
25. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
7 hours a day
J.D. Salinger
Bias
26. Television's ability to move people toward a common understanding of how things are
Lab experiments
Mainstreaming
News Corp.
Share Number
27. The phonograph became the first __________ when Edison put a nickel slot on it
Agenda Setting
Cultivation Analysis
Critical research
Jukebox
28. Technology changes how we live
News Diffusion
Technological determinism
Wire Services
Two-Step Flow theory
29. Anything that interferes with or alters the message
Preview Audiences
Noise
Saturation Stage
3 hours a day
30. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Globalization
Gatekeepers
Columnists
31. Peeks mid 50's
Pulitzer Prize
Horizontal monopoly
General Assignment Reporters (GAs)
Print media usage
32. Always greater then the rating number
Share Number
News Diffusion
Bias
Survey
33. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Technological determinism
Remington
Time Warner
34. _____________ invented the telephone in _____________
William Randolph Hearst
Telecommunications Act of 1996
Comcast
Alexander Graham Bell 1876
35. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Multi-Step Flow theory
Viacom/CBS
Experiment
Laggards
36. Scientific research
Empirical research
Disney
Benjamin Harris 1690
William Randolph Hearst
37. The theory stating that war - being more visual - will get the most attention and headlines in the news
Newspaper Hierarchy
Burning Tank Theory
Mixed Effects Model
Agenda-Setting Effect
38. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Administrative research
Watergate Nixon
Saturation Stage
39. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Publick Occurences
Telegraph
Summer
GE/NBC-Universal
40. The ______ sends the message
GE/NBC-Universal
Sample
Encoder
Share
41. A model stating that media can effect some people - but not others (not everyone)
TV watching
Penny Press
Johannes Gutenberg 1456
Mixed Effects Model
42. Universe. Entirety of what you are studying.
Federalist Papers
Cultural Hegemony
Population
Radio usage
43. Investigative journalists that exposed corruption
Samuel Morse 1844
Muckrakers
Marshal McLuhan
Beat Reporters
44. Ownership of media companies by multinational corporations
Lab experiments
Cultivation Analysis
Uses and Gratification
Globalization
45. Original research. Do it yourself
Decoder
News Hole
Primary Research
General Assignment Reporters (GAs)
46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
The New York Sun
News Diffusion
Culture
Saturation Stage
47. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Wire Services
Agenda-Setting Effect
Cultural Hegemony
Desensitization
48. Sole owner of Viacom/CBS
Selective exposure
Sumner Redstone
Agenda Setting
Audience - visual - economic - political - gatekeepers
49. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Joint Operating Agreements (JOAs)
Open-Ended questions
Multi-Step Flow theory
Viacom/CBS
50. Recently announced that it would charge for frequent access to website (newspaper)
Wilbur Schramm
Penny Press
NY Times
Nellie Bly