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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ is the receiver of the message
Cultural Hegemony
Decoder
Joint Operating Agreements (JOAs)
TV watching
2. Research that examines larger cultural effects
Selective exposure
Zoned editions
Critical research
Disney
3. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Close-ended questions
Alternative Press
TV
Oligopoly
4. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
3 hours a day
cartoons
Preview Audiences
5. Sole owner of Viacom/CBS
Sumner Redstone
5%
Alternative Press
Saturation Stage
6. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Blogs
Gatekeepers
Powerful Effects Model
Dissonance Theory
7. Age correlates with each medium
Delay
Fact about the usage of the media
Hypercommercialism
Narrowcasting
8. _____________ created the New York Sun in __________
Early Majority
Beat Reporters
Benjamin Day 1833
Decoder
9. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Nellie Bly
Two-Step Flow theory
small town papers
10. A concentration of media industries into an ever smaller number of companies
Oligopoly
Nellie Bly
Orson Wells 1938
Administrative research
11. A proportion taken to represent the population
Limited Effects Model
Sample
Dissident Press
Peoplemeter
12. The ______ sends the message
Reinforcement Theory
Encoder
Paul Lazarsfield
War
13. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
NY Times
J.D. Salinger
Horizontal monopoly
14. Margin of error in polls
Publick Occurences
John Peter Zenger New York Weekly
5%
Thomas Edison 1877
15. True frontrunners of our daily newspaper (local news on news sheets
Joint Operating Agreements (JOAs)
Diurnals
Economy
Telegraph
16. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Watergate Nixon
Passive Peoplemeter
60% More violent
17. People that will buy news technologies first
Telegraph
Empirical research
Innovators/Early Adaptors
Blogs
18. Receiver's response to message
Marshal McLuhan
Administrative research
Joint Operating Agreements (JOAs)
Feedback
19. Selection Theory: only expose ourselves to those that we will agree with already
Late Majority
Newsreel
Selective exposure
News Hole
20. ___________ published Publick Occurences in __________
Limited Effects Model
GE/NBC-Universal
Vertical monopoly
Benjamin Harris 1690
21. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Early Window
Audience - visual - economic - political - gatekeepers
Peoplemeter
Laggards
22. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Field experiments
Time Warner
Limited Effects Model
Viacom/CBS
23. This invention - used in war - helped to construct the 'inverted pyramid' structure
Saturation Stage
Pulitzer Prize
Telegraph
Preview Audiences
24. Theory that we primarily use mass media to check what we already believe
News Hole
TV watching
Reinforcement Theory
Primary Research
25. The theory stating that war - being more visual - will get the most attention and headlines in the news
Federalist Papers
Burning Tank Theory
Gatekeepers
Horizontal monopoly
26. Targeting niche audiences--easier to use selection theory
Arbitron
Winter
Bias
Narrowcasting
27. Increasing the amount of advertising and mixing commercial and noncommercial media content
Contagion effect
Dissident Press
cartoons
Hypercommercialism
28. Selection Theory: selective about what you remember
Citizen Journalists
Desensitization
Selective Retention
Selective exposure
29. Theory that we only pick media that we will find gratifying
Joseph Pulitzer
Uses and Gratification
Cultivation Analysis
Narrowcasting
30. Is more credible seeming then newspapers (2 to 1 ratio)
Integrated audience reach
Beat Reporters
TV
Secondary research
31. Write on specific subject on particular schedule
Gannett and McClatchy
Columnists
Innovators/Early Adaptors
Horizontal monopoly
32. Media makes the world smaller (technology)--called _____________ ____________
Empirical research
Media Originated Feedback
Global village
Interpreter
33. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
War of the Worlds
cartoons
Winter
Stimulation theory
34. Regularly updated online journals that comment on just about everything
Empirical research
Blogs
Time Warner
Media literacy
35. Second biggest attention topic in news
small town papers
Share
Economy
Zoned editions
36. Universe. Entirety of what you are studying.
Powerful Effects Model
Stimulation theory
Population
Early Window
37. Famous radio broadcast proving limited effects theories
Vertical monopoly
War of the Worlds
Print media usage
Catharsis theory
38. The TV world is __________________ then the real world
Primary Research
Share
Close-ended questions
60% More violent
39. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Federalist Papers
Blogs
Population
40. The opinion stage to observable research
GE/NBC-Universal
Joseph Pulitzer
Close-ended questions
Empirical research
41. Framework for our government
Narrowcasting
Alternative Press
Product Placement
Federalist Papers
42. Trying to buy NBC-Universal
Comcast
War
Time Warner
Rating
43. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
General Assignment Reporters (GAs)
Arbitron
The New York Times
Reinforcement Theory
44. Has the most TV audience
Limited Effects Model
Selective exposure
Peoplemeter
Winter
45. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Telecommunications Act of 1996
Payne Fund Studies 1929
Movie usage
Soft news
46. Recently announced that it would charge for frequent access to website (newspaper)
Globalization
NY Times
Mixed Effects Model
William Randolph Hearst
47. A model stating that media can effect some people - but not others (not everyone)
Dissonance Theory
Mixed Effects Model
Gannett and McClatchy
Joint Operating Agreements (JOAs)
48. 'The medium is the message'
Marshal McLuhan
Two Step Flow
Technological determinism
Globalization
49. Peeks in late teens
Sample
Newsreel
Radio usage
Selective exposure
50. First American Newspaper
Publick Occurences
Audience - visual - economic - political - gatekeepers
Rating
Selective Perception