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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






2. NBC is believed to have noise for _______ because it is owned by GE






3. Anything that interferes with or alters the message






4. Placing of stories around ads






5. The ______ is the receiver of the message






6. One problem with Schramm's model: there is no longer any _______ in the message






7. Media makes the world smaller (technology)--called _____________ ____________






8. The ______ is the source in which the message passes through (example: book - TV channel)






9. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






10. _____________ invented the telegraph in ____________ ('What hath God wrought')






11. If the media covers terrorist attacks - it leads to more terrorist attacks






12. The opinion stage to observable research






13. ____________ invented the phonograph in _________






14. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






15. Real-life setting - better - but more expensive






16. The theory stating that war - being more visual - will get the most attention and headlines in the news






17. Part of a survey. More then just a one word answer needed. No yes or no questions






18. This relaxed government restrictions on media ownership






19. This cheap newsprint created larger readership






20. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






21. The two (in order) largest newspaper chains (USA Today is owned by one)






22. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






23. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






24. Age correlates with each medium






25. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






26. Name of the guy Hearst send to Cuba






27. Research has already been done for you - you just collect it and put it into your paper






28. The ability to effectively and efficiently comprehend and use any form of mediated communication






29. 'The medium is the message'






30. Awarded every April since 1917 for excellence






31. Research that examines larger cultural effects






32. Collection of data that can be characterized and counted in a way. Type of empirical research






33. A proportion taken to represent the population






34. Where old and new media collide--media across multiple platforms






35. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






36. Peeks in late teens






37. A model stating that media has a very direct and universal impact (effect)






38. Writes on a particular area of interest (crime - sports - etc)






39. Has the most TV audience






40. Does not establish causality. Covers what the majority thinks. All perception






41. Intellectual questioning about culture and its effect--leads to cultural theory






42. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






43. Regularly updated online journals that comment on just about everything






44. Framework for our government






45. Famous radio broadcast proving limited effects theories






46. Stragglers to buying technology






47. Second biggest attention topic in news






48. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






49. Peeks mid 50's






50. The percentage of the entire population in that media market







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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