Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research that examines larger cultural effects






2. Entry-level job - don't know what you will write






3. ___________ published Publick Occurences in __________






4. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






5. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






6. Targeting niche audiences--easier to use selection theory






7. This host demonstrated cultural imperialism in campaigning for the Finland President

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8. Write on specific subject on particular schedule






9. aguerre and Niepce invented _________ in ____________






10. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






11. Television's ability to move people toward a common understanding of how things are






12. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






13. Second biggest attention topic in news






14. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






15. People that will buy news technologies first






16. Sole owner of Viacom/CBS






17. Letters to the editor - non-scientific






18. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






19. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






20. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






21. Direct - immediate causes and effects research






22. Scientific research






23. Weekly news packages in theaters






24. _____________ invented the telegraph in ____________ ('What hath God wrought')






25. Has the most TV audience






26. When one culture forces or pushes their culture on another






27. Increasing the amount of advertising and mixing commercial and noncommercial media content






28. Original research. Do it yourself






29. Recently announced that it would charge for frequent access to website (newspaper)






30. The ______ sends the message






31. _________ broadcasted War of the Worlds on Halloween _______.






32. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






33. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






34. Investigative journalists that exposed corruption






35. Owning several types of related businesses across the board






36. A model stating that media can effect some people - but not others (not everyone)






37. The ______ is the source in which the message passes through (example: book - TV channel)






38. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






40. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






41. Receiver's response to message






42. One problem with Schramm's model: there is no longer any _______ in the message






43. Theory that we primarily use mass media to check what we already believe






44. Theory that there are multiple opinion leaders that shaper our viewpoints






45. Ownership of media companies by multinational corporations






46. Has the fewest TV viewers






47. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






48. This invention - used in war - helped to construct the 'inverted pyramid' structure






49. Getting information by word of mouth.






50. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior