Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that effects are limited by individual differences and other factors






2. Weekly news packages in theaters






3. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






4. Second biggest attention topic in news






5. Intellectual questioning about culture and its effect--leads to cultural theory






6. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






7. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






8. Investigative journalists that exposed corruption






9. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






10. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






11. Direct - immediate causes and effects research






12. Stragglers to buying technology






13. Increasing the amount of advertising and mixing commercial and noncommercial media content






14. The Nation's largest metropolitan daily






15. Getting information by word of mouth.






16. Where old and new media collide--media across multiple platforms






17. The ______ is the receiver of the message






18. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






19. Research has already been done for you - you just collect it and put it into your paper






20. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






21. Father of Social Science Research






22. Is more credible seeming then newspapers (2 to 1 ratio)






23. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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24. Peeks in mid 60's






25. _________ was tried for libel against the British in his newspaper ___________






26. Story order emphasis that eventually shapes our world views and values of importance






27. These papers are still doing good despite the rapid circulation of newspapers






28. Average household has a TV set on...






29. This host demonstrated cultural imperialism in campaigning for the Finland President

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30. The recent e-book battle on the Kindle is between these two...






31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






32. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






33. A concentration of media industries into an ever smaller number of companies






34. Regularly updated online journals that comment on just about everything






35. Viewing violence causes anti-social behavior among some children






36. The first major daily






37. __________came up with the basic model of mass communication






38. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






39. _________ broadcasted War of the Worlds on Halloween _______.






40. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






41. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






42. Suburban or regional versions of a metropolitan paper






43. Very sensationalistic journalism






44. Does not establish causality. Covers what the majority thinks. All perception






45. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






46. Artificial setting - easier and less expensive - but not as accurate in results






47. _____________ created the New York Sun in __________






48. aguerre and Niepce invented _________ in ____________






49. Sole owner of Viacom/CBS






50. Theory that watching mediated violence reduces people's inclination to behave aggressively