Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The two (in order) largest newspaper chains (USA Today is owned by one)






2. When one culture forces or pushes their culture on another






3. Real-life setting - better - but more expensive






4. Selection Theory: selective about what you remember






5. The recent e-book battle on the Kindle is between these two...






6. The theory stating that war - being more visual - will get the most attention and headlines in the news






7. Age correlates with each medium






8. Getting information by word of mouth.






9. ___________ published Publick Occurences in __________






10. Sensational stories that do not serve the democratic function of journalism






11. Write on specific subject on particular schedule






12. _____________ invented the telegraph in ____________ ('What hath God wrought')






13. The opinion stage to observable research






14. These papers are still doing good despite the rapid circulation of newspapers






15. Peeks mid 50's






16. A concentration of media industries into an ever smaller number of companies






17. Research has already been done for you - you just collect it and put it into your paper






18. Peeks in mid 20's






19. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






20. The TV world is __________________ then the real world






21. Peeks in mid 60's






22. Weekly news packages in theaters






23. Targeting niche audiences--easier to use selection theory






24. Famous radio broadcast proving limited effects theories






25. Very sensationalistic journalism






26. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






27. Theory stating that media defines the world for us (over-arching theory)






28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






29. A model stating that media can effect some people - but not others (not everyone)






30. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






31. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






32. Always greater then the rating number






33. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






34. First American Newspaper






35. Died recently - wrote The Catcher in the Rye






36. The ______ is the source in which the message passes through (example: book - TV channel)






37. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






38. This relaxed government restrictions on media ownership






39. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






40. Name of the guy Hearst send to Cuba






41. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






42. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






43. _________ broadcasted War of the Worlds on Halloween _______.






44. Theory that there are multiple opinion leaders that shaper our viewpoints






45. aguerre and Niepce invented _________ in ____________






46. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






47. Direct - immediate causes and effects research






48. Anything that interferes with or alters the message






49. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






50. Sole owner of News Corp.