Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






2. Collection of data that can be characterized and counted in a way. Type of empirical research






3. _____________ invented the telegraph in ____________ ('What hath God wrought')






4. Selection Theory: selective about what you remember






5. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






6. The biggest owner of radio stations (Dixie Chick controversy)






7. Investigative journalists that exposed corruption






8. Direct - immediate causes and effects research






9. Is more credible seeming then newspapers (2 to 1 ratio)






10. Records what the TV set was currently set on






11. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






12. True frontrunners of our daily newspaper (local news on news sheets






13. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






14. The two (in order) largest newspaper chains (USA Today is owned by one)






15. Famous radio broadcast proving limited effects theories






16. Writes on a particular area of interest (crime - sports - etc)






17. Trying to buy NBC-Universal






18. Father of Social Science Research






19. Provide feedback for movies






20. Peeks in mid 20's






21. First American Newspaper






22. Regularly updated online journals that comment on just about everything






23. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






24. Owning several types of related businesses across the board






25. Technology changes how we live






26. A concentration of media industries into an ever smaller number of companies






27. _____________ invented the telephone in _____________






28. Part of a survey. More then just a one word answer needed. No yes or no questions






29. Theory that watching mediated violence reduces people's inclination to behave aggressively






30. Has the fewest TV viewers






31. Getting information by word of mouth.






32. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






33. A program that is more specialized to a specific demographic






34. The first major daily






35. These papers are still doing good despite the rapid circulation of newspapers






36. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






37. Where old and new media collide--media across multiple platforms






38. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






39. Peeks in mid 60's






40. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






41. Real-life setting - better - but more expensive






42. Single company owns every aspect of business (i.e. production - distribution - etc)






43. Very sensationalistic journalism






44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






45. Does not establish causality. Covers what the majority thinks. All perception






46. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






47. aguerre and Niepce invented _________ in ____________






48. Placing of stories around ads






49. Has the most TV audience






50. This cheap newsprint created larger readership