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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
A. C. Nielson Co
Stimulation theory
Encoder
2. Stragglers to buying technology
Cultivation Analysis
Early Majority
Late Majority
Joseph Pulitzer
3. Receiver's response to message
Newspaper Hierarchy
Feedback
Laggards
Gatekeepers
4. Suburban or regional versions of a metropolitan paper
Zoned editions
Stimulation theory
War of the Worlds
Telegraph
5. Placing of stories around ads
Alternative Press
News Hole
Critical research
Communication
6. First American Newspaper
Two Step Flow
Publick Occurences
Multi-Step Flow theory
Passive Peoplemeter
7. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Saturation Stage
Culture
Wire Services
Mainstreaming
8. Artificial setting - easier and less expensive - but not as accurate in results
Agenda Setting
A. C. Nielson Co
Lab experiments
Share Number
9. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Joseph Pulitzer
Cable a' la Carte
Close-ended questions
7 hours a day
10. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Survey
A. C. Nielson Co
Selective exposure
Cultural Hegemony
11. Peeks in mid 60's
TV watching
Jukebox
Agenda-Setting Effect
Share Number
12. _____________ invented the telegraph in ____________ ('What hath God wrought')
Gannett and McClatchy
Samuel Morse 1844
Contagion effect
Peoplemeter
13. Second biggest attention topic in news
Secondary research
Economy
Experiment
Empirical research
14. 'The medium is the message'
Movie usage
Critical research
5%
Marshal McLuhan
15. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Primary Research
Joseph Pulitzer
Agenda-Setting Effect
Johannes Gutenberg 1456
16. The phonograph became the first __________ when Edison put a nickel slot on it
Passive Peoplemeter
General Assignment Reporters (GAs)
Mainstreaming
Jukebox
17. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Thomas Edison 1877
Narrowcasting
Still photography 1839
18. Very sensationalistic journalism
Yellow Journalism
Population
Empirical research
J.D. Salinger
19. Average household has a TV set on...
Hard news
Telecommunications Act of 1996
Primary Research
7 hours a day
20. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Convergence
Viacom/CBS
Stimulation theory
Citizen Kane 1941
21. This cheap newsprint created larger readership
Encoder
Selective Retention
Selective exposure
Penny Press
22. Peeks in mid 20's
Bias
Passive Peoplemeter
Movie usage
Share
23. Owning several types of related businesses across the board
Encoder
Joint Operating Agreements (JOAs)
Horizontal monopoly
Catharsis theory
24. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Decoder
Product Placement
Desensitization
Viacom/CBS
25. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
Noise
Magic Bullet Theory
Payne Fund Studies 1929
26. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Close-ended questions
Critical research
Noise
27. The percentage of the entire population in that media market
Wilbur Schramm
Rating
Panel Study
Dissident Press
28. Free - alternative weeklies with a local and political orientation
Mixed Effects Model
Dissident Press
Amazon and MacMillan Publishing
Critical research
29. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Panel Study
Narrowcasting
Early Majority
Innovators/Early Adaptors
30. A powerful effects model using the analogy of firing something through society for a direct hit
Preview Audiences
Reinforcement Theory
Thomas Edison 1877
Magic Bullet Theory
31. Has the most TV audience
Winter
Payne Fund Studies 1929
Columnists
Audience - visual - economic - political - gatekeepers
32. aguerre and Niepce invented _________ in ____________
7 hours a day
Cultural Hegemony
Still photography 1839
Media Originated Feedback
33. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Newsreel
Comcast
TV
34. The biggest owner of radio stations (Dixie Chick controversy)
Innovators/Early Adaptors
Saturation Stage
Winter
Clear Channel
35. Died recently - wrote The Catcher in the Rye
Limited Effects Model
Newsreel
J.D. Salinger
Hard news
36. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Publick Occurences
Cultivation Analysis
Arbitron
Diurnals
37. Technology changes how we live
Technological determinism
Zoned editions
Johannes Gutenberg 1456
Contagion effect
38. Media makes the world smaller (technology)--called _____________ ____________
Empirical research
Marshal McLuhan
Time Warner
Global village
39. Journalists who use things like Twitter to get info out fast - but they are not professional
The New York Times
Citizen Journalists
General Assignment Reporters (GAs)
The New York Sun
40. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Convergence
Communication
Share Number
41. These papers are still doing good despite the rapid circulation of newspapers
Global village
Decoder
Globalization
small town papers
42. This invention - used in war - helped to construct the 'inverted pyramid' structure
Remington
Integrated audience reach
Beat Reporters
Telegraph
43. The TV world is __________________ then the real world
Population
60% More violent
Columnists
small town papers
44. The two (in order) largest newspaper chains (USA Today is owned by one)
Critical research
Gannett and McClatchy
News Hole
Catharsis theory
45. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Desensitization
Pulitzer Prize
The New York Sun
46. Anything that interferes with or alters the message
Noise
Population
Time Warner
Agenda Setting
47. Around the World in 72 days--stunt journalist
Penny Press
3 hours a day
Nellie Bly
60% More violent
48. Average American spends _________________________ listening to the radio
3 hours a day
Agenda Setting
7 hours a day
News Hole
49. A model stating that effects are limited by individual differences and other factors
Selective Perception
Limited Effects Model
Fact about the usage of the media
Audience - visual - economic - political - gatekeepers
50. Theory that we only pick media that we will find gratifying
Decoder
Beat Reporters
Uses and Gratification
Watergate Nixon