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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research has already been done for you - you just collect it and put it into your paper
Share Number
Primary Research
Secondary research
Citizen Kane 1941
2. Ownership of media companies by multinational corporations
Radio usage
War
Content Analysis
Globalization
3. Has the fewest TV viewers
Summer
Selective Retention
Early Window
Hypercommercialism
4. Media makes the world smaller (technology)--called _____________ ____________
Contagion effect
Orson Wells 1938
Saturation Stage
Global village
5. Has the most TV audience
Winter
Critical research
Citizen Journalists
Culture
6. This cheap newsprint created larger readership
Population
Penny Press
Media Originated Feedback
Horizontal monopoly
7. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Clear Channel
7 hours a day
Agenda-Setting Effect
Rupert Murdoch
8. Real-life setting - better - but more expensive
Comcast
Field experiments
Wilbur Schramm
Oligopoly
9. Placing of stories around ads
Dissonance Theory
News Hole
Catharsis
Oligopoly
10. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Disney
Encoder
News Hole
11. Investigative journalists that exposed corruption
Johannes Gutenberg 1456
Muckrakers
Technological determinism
Zoned editions
12. A social science on human behavior
Media literacy
Qualitative research
Communication
Vertical monopoly
13. The opinion stage to observable research
Delay
Empirical research
Newsreel
Marshal McLuhan
14. People that continue to hold out on technologies
Joseph Pulitzer
News Corp.
Laggards
Early Window
15. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Delay
Time Warner
Radio usage
Limited Effects Model
16. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Late Majority
Arbitron
Agenda-Setting Effect
17. Awarded every April since 1917 for excellence
Burning Tank Theory
Newspaper Hierarchy
Pulitzer Prize
3 hours a day
18. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Cultural Hegemony
Cable a' la Carte
Radio usage
19. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Audimeter
Federalist Papers
Identification
Noise
20. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Hard news
Bias
Saturation Stage
5%
21. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
cartoons
Desensitization
Samuel Morse 1844
22. Peeks in mid 20's
Movie usage
Laggards
Imitation
Multi-Step Flow theory
23. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Thomas Edison 1877
Watergate Nixon
Yellow Journalism
24. A proportion taken to represent the population
Citizen Kane 1941
Sample
Vertical monopoly
Mainstreaming
25. 'The medium is the message'
Media Originated Feedback
Albert Bandura
Marshal McLuhan
Pulitzer Prize
26. Entry-level job - don't know what you will write
Stimulation theory
Two Step Flow
General Assignment Reporters (GAs)
William Randolph Hearst
27. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Cultivation Theory
Benjamin Harris 1690
Share
7 hours a day
28. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Audimeter
Sample
cartoons
Hard news
29. Universe. Entirety of what you are studying.
Publick Occurences
Alternative Press
Population
Technological determinism
30. Always greater then the rating number
Benjamin Harris 1690
Share Number
Lab experiments
NY Times
31. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Dissident Press
Product Placement
Catharsis theory
32. The ______ sends the message
Feedback
Newsreel
Encoder
Mixed Effects Model
33. Owning several types of related businesses across the board
Horizontal monopoly
Cable a' la Carte
Clear Channel
Desensitization
34. Direct - immediate causes and effects research
Sumner Redstone
Administrative research
Benjamin Harris 1690
Agenda-Setting Effect
35. The percentage of the entire population in that media market
Telegraph
Rating
Innovators/Early Adaptors
Audimeter
36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
7 hours a day
Share
NY Times
News Corp.
37. Anything that interferes with or alters the message
Citizen Journalists
Muckrakers
Noise
Mixed Effects Model
38. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
3 hours a day
J.D. Salinger
Citizen Journalists
Hard news
39. Write on specific subject on particular schedule
Marshal McLuhan
Economy
Beat Reporters
Columnists
40. ___________ published Publick Occurences in __________
John Peter Zenger New York Weekly
Experiment
Soft news
Benjamin Harris 1690
41. Increasing the amount of advertising and mixing commercial and noncommercial media content
Empirical research
Hypercommercialism
Telecommunications Act of 1996
Early Window
42. A concentration of media industries into an ever smaller number of companies
Noise
Horizontal monopoly
Newsreel
Oligopoly
43. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Jukebox
Selective Retention
Sumner Redstone
44. This invention - used in war - helped to construct the 'inverted pyramid' structure
Selective Retention
Rating
Joint Operating Agreements (JOAs)
Telegraph
45. Getting information by word of mouth.
Publick Occurences
Print media usage
Burning Tank Theory
Two Step Flow
46. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Telecommunications Act of 1996
Audience Generated Feedback
Product Placement
Samuel Morse 1844
47. In social cognitive theory - the direct replication of an observed behavior
Delay
Benjamin Harris 1690
Imitation
Contagion effect
48. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Experiment
War
Technological determinism
Saturation Stage
49. Father of Social Science Research
Magic Bullet Theory
War
7 hours a day
Paul Lazarsfield
50. Framework for our government
Sumner Redstone
Federalist Papers
Culture
News Diffusion
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