Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Single company owns every aspect of business (i.e. production - distribution - etc)






2. The two (in order) largest newspaper chains (USA Today is owned by one)






3. Father of Social Science Research






4. Theory that we primarily use mass media to check what we already believe






5. A program that is more specialized to a specific demographic






6. People that continue to hold out on technologies






7. Theory that we only pick media that we will find gratifying






8. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






9. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






10. Selection Theory: selective about what we ACTUALLY listen to






11. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






12. _____________ invented the telegraph in ____________ ('What hath God wrought')






13. Average American spends _________________________ listening to the radio






14. _________ was tried for libel against the British in his newspaper ___________






15. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






16. The opinion stage to observable research






17. This relaxed government restrictions on media ownership






18. A social science on human behavior






19. The ______ sends the message






20. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






21. Media makes the world smaller (technology)--called _____________ ____________






22. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






23. Famous radio broadcast proving limited effects theories






24. Selection Theory: selective about what you remember






25. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






26. ____________ invented the phonograph in _________






27. Research has already been done for you - you just collect it and put it into your paper






28. Collection of data that can be characterized and counted in a way. Type of empirical research






29. The TV world is __________________ then the real world






30. Universe. Entirety of what you are studying.






31. Sole owner of News Corp.






32. Name of the guy Hearst send to Cuba






33. Second biggest attention topic in news






34. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






35. Sensational stories that do not serve the democratic function of journalism






36. Journalists who use things like Twitter to get info out fast - but they are not professional






37. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






38. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






39. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






40. Artificial setting - easier and less expensive - but not as accurate in results






41. Does not establish causality. Covers what the majority thinks. All perception






42. Theory stating that media defines the world for us (over-arching theory)






43. In social cognitive theory - the direct replication of an observed behavior






44. Is more credible seeming then newspapers (2 to 1 ratio)






45. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






46. When one culture forces or pushes their culture on another






47. Entry-level job - don't know what you will write






48. Investigative journalists that exposed corruption






49. Regularly updated online journals that comment on just about everything






50. The biggest owner of radio stations (Dixie Chick controversy)