Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Letters to the editor - non-scientific






2. Peeks mid 50's






3. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






4. Peeks in mid 20's






5. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






6. Recently announced that it would charge for frequent access to website (newspaper)






7. Theory that watching mediated violence reduces people's inclination to behave aggressively






8. Part of a survey. More then just a one word answer needed. No yes or no questions






9. Theory stating that media defines the world for us (over-arching theory)






10. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






11. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






12. Always greater then the rating number






13. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






14. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






15. People that will buy news technologies first






16. Theory that we primarily use mass media to check what we already believe






17. Suburban or regional versions of a metropolitan paper






18. Media makes the world smaller (technology)--called _____________ ____________






19. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






20. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






21. The ability to effectively and efficiently comprehend and use any form of mediated communication






22. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






23. Provide feedback for movies






24. Father of Social Science Research






25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






26. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






27. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






28. Direct - immediate causes and effects research






29. _________ was tried for libel against the British in his newspaper ___________






30. Margin of error in polls






31. The recent e-book battle on the Kindle is between these two...






32. Average American spends _________________________ listening to the radio






33. Sensational stories that do not serve the democratic function of journalism






34. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






35. Anything that interferes with or alters the message






36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






37. Real-life setting - better - but more expensive






38. A model stating that media has a very direct and universal impact (effect)






39. Investigative journalists that exposed corruption






40. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






41. True frontrunners of our daily newspaper (local news on news sheets






42. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






43. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






44. These papers are still doing good despite the rapid circulation of newspapers






45. The TV world is __________________ then the real world






46. Viewing violence causes anti-social behavior among some children






47. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






48. The phonograph became the first __________ when Edison put a nickel slot on it






49. Famous radio broadcast proving limited effects theories






50. One problem with Schramm's model: there is no longer any _______ in the message







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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