SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Catharsis theory
News Diffusion
Open-Ended questions
Viacom/CBS
2. Direct - immediate causes and effects research
Administrative research
Desensitization
Disney
Late Majority
3. Theory that there are multiple opinion leaders that shaper our viewpoints
Open-Ended questions
Survey
Multi-Step Flow theory
Viacom/CBS
4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Pulitzer Prize
Joint Operating Agreements (JOAs)
Audience - visual - economic - political - gatekeepers
Desensitization
5. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Citizen Kane 1941
Arbitron
Albert Bandura
Dissonance Theory
6. People that continue to hold out on technologies
Laggards
Pulitzer Prize
Imitation
Culture
7. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Late Majority
Payne Fund Studies 1929
Watergate Nixon
Cultivation Analysis
8. aguerre and Niepce invented _________ in ____________
Still photography 1839
Payne Fund Studies 1929
Yellow Journalism
5%
9. The TV world is __________________ then the real world
Narrowcasting
Population
Cultural Hegemony
60% More violent
10. Sensational stories that do not serve the democratic function of journalism
Empirical research
GE/NBC-Universal
7 hours a day
Soft news
11. Getting information by word of mouth.
TV watching
3 hours a day
Two Step Flow
Globalization
12. Selection Theory: only expose ourselves to those that we will agree with already
Catharsis theory
General Assignment Reporters (GAs)
Watergate Nixon
Selective exposure
13. Framework for our government
John Peter Zenger New York Weekly
Audimeter
Federalist Papers
Wilbur Schramm
14. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Audimeter
Joseph Pulitzer
Panel Study
Marshal McLuhan
15. Very sensationalistic journalism
Experiment
Yellow Journalism
Empirical research
Passive Peoplemeter
16. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Content Analysis
Time Warner
Experiment
Convergence
17. Publisher - THE Editor - other editors - designers - reporters
Summer
Multi-Step Flow theory
Newspaper Hierarchy
Qualitative research
18. Write on specific subject on particular schedule
Winter
Burning Tank Theory
Columnists
John Peter Zenger New York Weekly
19. A social science on human behavior
Laggards
Disney
Communication
Encoder
20. Trying to buy NBC-Universal
Comcast
Population
Rating
Newsreel
21. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Multi-Step Flow theory
Media literacy
Alternative Press
Thomas Edison 1877
22. True frontrunners of our daily newspaper (local news on news sheets
Encoder
Remington
Diurnals
Late Majority
23. Research that examines larger cultural effects
Amazon and MacMillan Publishing
Joseph Pulitzer
Vertical monopoly
Critical research
24. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Beat Reporters
Catharsis
Audience - visual - economic - political - gatekeepers
25. Real-life setting - better - but more expensive
Cable a' la Carte
Columnists
Albert Bandura
Field experiments
26. Sole owner of News Corp.
Share
Product Placement
Rupert Murdoch
Bias
27. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Early Window
Arbitron
Joint Operating Agreements (JOAs)
28. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Lab experiments
Samuel Morse 1844
Limited Effects Model
29. Theory that we primarily use mass media to check what we already believe
Wilbur Schramm
NY Times
Convergence
Reinforcement Theory
30. The percentage of the entire population in that media market
Radio usage
Limited Effects Model
Rating
Nellie Bly
31. Average American spends _________________________ listening to the radio
Early Window
J.D. Salinger
Feedback
3 hours a day
32. Does not establish causality. Covers what the majority thinks. All perception
Survey
Identification
Stimulation theory
Marshal McLuhan
33. Stragglers to buying technology
Selective Retention
Late Majority
Share
Cultivation Analysis
34. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Still photography 1839
Empirical research
Wire Services
Stimulation theory
35. The ability to effectively and efficiently comprehend and use any form of mediated communication
Joseph Pulitzer
Media literacy
J.D. Salinger
Citizen Journalists
36. Peeks in late teens
Radio usage
Technological determinism
Muckrakers
Field experiments
37. Recently announced that it would charge for frequent access to website (newspaper)
Global village
NY Times
Agenda-Setting Effect
Primary Research
38. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Global village
Cable a' la Carte
Interpreter
A. C. Nielson Co
39. Selection Theory: selective about what we ACTUALLY listen to
Product Placement
Catharsis
Selective Perception
Burning Tank Theory
40. Universe. Entirety of what you are studying.
Population
Interpreter
Payne Fund Studies 1929
Arbitron
41. If the media covers terrorist attacks - it leads to more terrorist attacks
Nellie Bly
Product Placement
Agenda Setting
Contagion effect
42. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
43. In social cognitive theory - the direct replication of an observed behavior
Telegraph
Hard news
Imitation
7 hours a day
44. A concentration of media industries into an ever smaller number of companies
Saturation Stage
A. C. Nielson Co
Oligopoly
Newspaper Hierarchy
45. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
A. C. Nielson Co
Peoplemeter
Alternative Press
Alexander Graham Bell 1876
46. Scientific research
Decoder
Sumner Redstone
Critical research
Empirical research
47. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Beat Reporters
Winter
William Randolph Hearst
3 hours a day
48. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Cultivation Theory
Alexander Graham Bell 1876
Cultivation Analysis
Agenda-Setting Effect
49. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Blogs
Technological determinism
Wilbur Schramm
50. ___________ published Publick Occurences in __________
Identification
Citizen Kane 1941
Benjamin Harris 1690
Pulitzer Prize