SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________came up with the basic model of mass communication
Wilbur Schramm
Cultivation Analysis
Economy
Saturation Stage
2. Famous radio broadcast proving limited effects theories
Encoder
Cultural Hegemony
War of the Worlds
War
3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Citizen Journalists
Early Window
Noise
William Randolph Hearst
4. Peeks in mid 60's
Telegraph
TV watching
Mainstreaming
Agenda Setting
5. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Identification
Citizen Journalists
Time Warner
War of the Worlds
6. The TV world is __________________ then the real world
Mixed Effects Model
60% More violent
Soft news
Newsreel
7. Targeting niche audiences--easier to use selection theory
Narrowcasting
Payne Fund Studies 1929
Share Number
Early Window
8. Entry-level job - don't know what you will write
Primary Research
General Assignment Reporters (GAs)
Early Majority
Audience - visual - economic - political - gatekeepers
9. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
10. Set of values and shared beliefs
Diurnals
Culture
Publick Occurences
Wilbur Schramm
11. Regularly updated online journals that comment on just about everything
Share
Open-Ended questions
Blogs
A. C. Nielson Co
12. Write on specific subject on particular schedule
Columnists
General Assignment Reporters (GAs)
Cable a' la Carte
60% More violent
13. ___________ published Publick Occurences in __________
Benjamin Harris 1690
John Peter Zenger New York Weekly
Conan O'Brian
Selective Retention
14. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
60% More violent
cartoons
A. C. Nielson Co
Cultivation Analysis
15. Direct - immediate causes and effects research
Telecommunications Act of 1996
Newspaper Hierarchy
Early Window
Administrative research
16. Investigative journalists that exposed corruption
Selective exposure
Field experiments
Muckrakers
Audience Generated Feedback
17. True frontrunners of our daily newspaper (local news on news sheets
5%
Orson Wells 1938
Diurnals
Product Placement
18. Provide feedback for movies
Preview Audiences
Culture
Vertical monopoly
Wire Services
19. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
John Peter Zenger New York Weekly
Viacom/CBS
Narrowcasting
Agenda-Setting Effect
20. The first major daily
The New York Sun
Oligopoly
Secondary research
Audience - visual - economic - political - gatekeepers
21. The recent e-book battle on the Kindle is between these two...
Identification
Catharsis theory
Innovators/Early Adaptors
Amazon and MacMillan Publishing
22. Ownership of media companies by multinational corporations
Early Window
Remington
Globalization
Agenda Setting
23. A concentration of media industries into an ever smaller number of companies
Federalist Papers
Oligopoly
Multi-Step Flow theory
The New York Sun
24. Research has already been done for you - you just collect it and put it into your paper
Stimulation theory
60% More violent
Still photography 1839
Secondary research
25. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Magic Bullet Theory
Arbitron
Interpreter
Muckrakers
26. The ______ is the receiver of the message
Winter
Technological determinism
NY Times
Decoder
27. Theory that we only pick media that we will find gratifying
Samuel Morse 1844
Gannett and McClatchy
Uses and Gratification
Reinforcement Theory
28. _________ was tried for libel against the British in his newspaper ___________
War of the Worlds
John Peter Zenger New York Weekly
News Corp.
Saturation Stage
29. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Encoder
Citizen Kane 1941
Selective Perception
30. Second biggest attention topic in news
NY Times
Economy
Audimeter
Telegraph
31. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Cultural Hegemony
Audimeter
Penny Press
32. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
33. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Conan O'Brian
7 hours a day
small town papers
Hard news
34. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Sample
Experiment
Alternative Press
Contagion effect
35. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Amazon and MacMillan Publishing
Albert Bandura
Cultural Hegemony
cartoons
36. Collection of data that can be characterized and counted in a way. Type of empirical research
Culture
Summer
Benjamin Day 1833
Content Analysis
37. Peeks in late teens
Print media usage
Remington
Clear Channel
Radio usage
38. Weekly news packages in theaters
Cultivation Theory
Wire Services
Alexander Graham Bell 1876
Newsreel
39. Selection Theory: only expose ourselves to those that we will agree with already
Penny Press
Johannes Gutenberg 1456
Selective exposure
Administrative research
40. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Economy
Content Analysis
Panel Study
Joseph Pulitzer
41. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
William Randolph Hearst
Catharsis
Citizen Journalists
News Diffusion
42. The opinion stage to observable research
Experiment
The New York Sun
Imitation
Empirical research
43. Suburban or regional versions of a metropolitan paper
Encoder
Zoned editions
General Assignment Reporters (GAs)
Hypercommercialism
44. Anything that interferes with or alters the message
Disney
Noise
Desensitization
Administrative research
45. Where old and new media collide--media across multiple platforms
Multi-Step Flow theory
Thomas Edison 1877
Interpreter
Convergence
46. The percentage of the entire population in that media market
Content Analysis
Audience Generated Feedback
Payne Fund Studies 1929
Rating
47. Increasing the amount of advertising and mixing commercial and noncommercial media content
Diurnals
Cultural Hegemony
Newspaper Hierarchy
Hypercommercialism
48. Receiver's response to message
Gannett and McClatchy
Fact about the usage of the media
Cable a' la Carte
Feedback
49. Part of a survey. More then just a one word answer needed. No yes or no questions
Communication
Gatekeepers
Telecommunications Act of 1996
Open-Ended questions
50. Artificial setting - easier and less expensive - but not as accurate in results
William Randolph Hearst
Lab experiments
Hard news
Open-Ended questions