SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Has the fewest TV viewers
Economy
Horizontal monopoly
Primary Research
Summer
2. Intellectual questioning about culture and its effect--leads to cultural theory
Bias
Qualitative research
Preview Audiences
Mainstreaming
3. People that continue to hold out on technologies
Telegraph
Close-ended questions
Laggards
Stimulation theory
4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Close-ended questions
Powerful Effects Model
Sample
News Diffusion
5. Original research. Do it yourself
Primary Research
Laggards
Columnists
Integrated audience reach
6. These papers are still doing good despite the rapid circulation of newspapers
News Corp.
small town papers
Oligopoly
Primary Research
7. Provide feedback for movies
Preview Audiences
The New York Times
Muckrakers
Selective exposure
8. _____________ created the New York Sun in __________
War
Benjamin Day 1833
Encoder
Mainstreaming
9. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Hypercommercialism
TV watching
Technological determinism
Passive Peoplemeter
10. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Print media usage
Diurnals
Peoplemeter
Convergence
11. Awarded every April since 1917 for excellence
Peoplemeter
Audimeter
A. C. Nielson Co
Pulitzer Prize
12. Set of values and shared beliefs
Saturation Stage
Culture
Nellie Bly
Newsreel
13. Always greater then the rating number
Selective Perception
Share Number
Mainstreaming
Audimeter
14. Part of a survey. More then just a one word answer needed. No yes or no questions
General Assignment Reporters (GAs)
Samuel Morse 1844
Alternative Press
Open-Ended questions
15. Publisher - THE Editor - other editors - designers - reporters
Zoned editions
The New York Sun
Newspaper Hierarchy
Reinforcement Theory
16. A model stating that effects are limited by individual differences and other factors
Critical research
A. C. Nielson Co
Survey
Limited Effects Model
17. Peeks mid 50's
Audience Generated Feedback
Samuel Morse 1844
Print media usage
60% More violent
18. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Cultural Hegemony
Survey
Preview Audiences
19. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
7 hours a day
Share Number
Selective Retention
20. The ______ sends the message
Encoder
Laggards
Dissident Press
Diurnals
21. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Payne Fund Studies 1929
Arbitron
Joseph Pulitzer
Lab experiments
22. Weekly news packages in theaters
Columnists
Newsreel
Gatekeepers
Sumner Redstone
23. Personal noise inserted and pushed in journalism
Population
Primary Research
Reinforcement Theory
Bias
24. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Time Warner
Dissonance Theory
Panel Study
Conan O'Brian
25. Free - alternative weeklies with a local and political orientation
Dissident Press
Diurnals
Administrative research
News Corp.
26. The recent e-book battle on the Kindle is between these two...
Gatekeepers
Amazon and MacMillan Publishing
Dissonance Theory
Agenda Setting
27. The two (in order) largest newspaper chains (USA Today is owned by one)
Laggards
Reinforcement Theory
Gannett and McClatchy
Economy
28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Delay
Marshal McLuhan
The New York Sun
29. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Close-ended questions
Catharsis theory
Dissident Press
Magic Bullet Theory
30. Targeting niche audiences--easier to use selection theory
Share
Narrowcasting
Early Window
Feedback
31. The ability to effectively and efficiently comprehend and use any form of mediated communication
Stimulation theory
Primary Research
Early Window
Media literacy
32. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
NY Times
Benjamin Day 1833
Conan O'Brian
33. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Albert Bandura
Late Majority
Bias
Hard news
34. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Cultivation Theory
News Corp.
NY Times
35. Sensational stories that do not serve the democratic function of journalism
Citizen Kane 1941
News Hole
Soft news
Disney
36. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
News Diffusion
Mixed Effects Model
Alexander Graham Bell 1876
GE/NBC-Universal
37. Entry-level job - don't know what you will write
Benjamin Harris 1690
General Assignment Reporters (GAs)
Media literacy
Burning Tank Theory
38. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
39. Regularly updated online journals that comment on just about everything
General Assignment Reporters (GAs)
Gannett and McClatchy
Blogs
Catharsis
40. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Delay
Dissonance Theory
Identification
Joint Operating Agreements (JOAs)
41. The TV world is __________________ then the real world
Samuel Morse 1844
Remington
60% More violent
Rating
42. Peeks in mid 60's
Saturation Stage
Marshal McLuhan
TV watching
Rating
43. aguerre and Niepce invented _________ in ____________
cartoons
Survey
Still photography 1839
News Hole
44. A program that is more specialized to a specific demographic
Narrowcasting
Globalization
cartoons
General Assignment Reporters (GAs)
45. _________ was tried for libel against the British in his newspaper ___________
News Hole
Two-Step Flow theory
Experiment
John Peter Zenger New York Weekly
46. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Print media usage
Citizen Kane 1941
Selective Perception
Columnists
47. A concentration of media industries into an ever smaller number of companies
Noise
Share Number
Powerful Effects Model
Oligopoly
48. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
The New York Sun
3 hours a day
William Randolph Hearst
Early Window
49. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Integrated audience reach
Newsreel
Burning Tank Theory
50. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183