Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






2. In social cognitive theory - the direct replication of an observed behavior






3. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






4. Ownership of media companies by multinational corporations






5. Free - alternative weeklies with a local and political orientation






6. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






7. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






8. The TV world is __________________ then the real world






9. aguerre and Niepce invented _________ in ____________






10. Intellectual questioning about culture and its effect--leads to cultural theory






11. The ability to effectively and efficiently comprehend and use any form of mediated communication






12. Anything that interferes with or alters the message






13. Theory stating that media defines the world for us (over-arching theory)






14. Stragglers to buying technology






15. Viewing violence causes anti-social behavior among some children






16. This cheap newsprint created larger readership






17. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






18. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






19. Theory that there are multiple opinion leaders that shaper our viewpoints






20. True frontrunners of our daily newspaper (local news on news sheets






21. The theory stating that war - being more visual - will get the most attention and headlines in the news






22. __________came up with the basic model of mass communication






23. Second biggest attention topic in news






24. This host demonstrated cultural imperialism in campaigning for the Finland President

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25. Owning several types of related businesses across the board






26. The ______ is the receiver of the message






27. The percentage of the entire population in that media market






28. One problem with Schramm's model: there is no longer any _______ in the message






29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






30. A model stating that effects are limited by individual differences and other factors






31. When one culture forces or pushes their culture on another






32. Has the fewest TV viewers






33. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






34. The ______ sends the message






35. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






37. Is more credible seeming then newspapers (2 to 1 ratio)






38. Sole owner of News Corp.






39. Increasing the amount of advertising and mixing commercial and noncommercial media content






40. Average household has a TV set on...






41. Receiver's response to message






42. Artificial setting - easier and less expensive - but not as accurate in results






43. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






44. Personal noise inserted and pushed in journalism






45. Set of values and shared beliefs






46. Research that examines larger cultural effects






47. First American Newspaper






48. A model stating that media can effect some people - but not others (not everyone)






49. Peeks in mid 60's






50. Writes on a particular area of interest (crime - sports - etc)