Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collection of data that can be characterized and counted in a way. Type of empirical research






2. The first major daily






3. Letters to the editor - non-scientific






4. True frontrunners of our daily newspaper (local news on news sheets






5. Scientific research






6. Journalists who use things like Twitter to get info out fast - but they are not professional






7. Selection Theory: selective about what you remember






8. Framework for our government






9. Theory stating that media defines the world for us (over-arching theory)






10. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






11. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






12. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






13. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






14. These papers are still doing good despite the rapid circulation of newspapers






15. The biggest owner of radio stations (Dixie Chick controversy)






16. Sole owner of News Corp.






17. Publisher - THE Editor - other editors - designers - reporters






18. _________ broadcasted War of the Worlds on Halloween _______.






19. Ownership of media companies by multinational corporations






20. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






21. Peeks in mid 60's






22. The ______ is the source in which the message passes through (example: book - TV channel)






23. Sensational stories that do not serve the democratic function of journalism






24. In social cognitive theory - the direct replication of an observed behavior






25. Famous radio broadcast proving limited effects theories






26. Average American spends _________________________ listening to the radio






27. A proportion taken to represent the population






28. Where old and new media collide--media across multiple platforms






29. Single company owns every aspect of business (i.e. production - distribution - etc)






30. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






31. Artificial setting - easier and less expensive - but not as accurate in results






32. When one culture forces or pushes their culture on another






33. Father of Social Science Research






34. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






35. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






36. A model stating that media can effect some people - but not others (not everyone)






37. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






38. Suburban or regional versions of a metropolitan paper






39. The ______ is the receiver of the message






40. Records what the TV set was currently set on






41. Personal noise inserted and pushed in journalism






42. Original research. Do it yourself






43. Theory that we primarily use mass media to check what we already believe






44. Television's ability to move people toward a common understanding of how things are






45. _____________ created the New York Sun in __________






46. Does not establish causality. Covers what the majority thinks. All perception






47. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






48. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






49. Average household has a TV set on...






50. Theory that there are multiple opinion leaders that shaper our viewpoints