Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






2. A social science on human behavior






3. Journalists who use things like Twitter to get info out fast - but they are not professional






4. Set of values and shared beliefs






5. A model stating that media has a very direct and universal impact (effect)






6. A model stating that media can effect some people - but not others (not everyone)






7. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






8. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






9. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






10. Entry-level job - don't know what you will write






11. Trying to buy NBC-Universal






12. Placing of stories around ads






13. This relaxed government restrictions on media ownership






14. Theory that we primarily use mass media to check what we already believe






15. The ability to effectively and efficiently comprehend and use any form of mediated communication






16. Increasing the amount of advertising and mixing commercial and noncommercial media content






17. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






18. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






19. Anything that interferes with or alters the message






20. _____________ created the New York Sun in __________






21. _____________ invented the telephone in _____________






22. Has the most TV audience






23. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






24. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






25. Peeks in mid 60's






26. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






27. Direct - immediate causes and effects research






28. Theory that there are multiple opinion leaders that shaper our viewpoints






29. The TV world is __________________ then the real world






30. Write on specific subject on particular schedule






31. Theory that watching mediated violence reduces people's inclination to behave aggressively






32. _____________ invented the telegraph in ____________ ('What hath God wrought')






33. The ______ sends the message






34. The two (in order) largest newspaper chains (USA Today is owned by one)






35. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






36. ___________ published Publick Occurences in __________






37. A concentration of media industries into an ever smaller number of companies






38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






39. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






40. The ______ is the receiver of the message






41. Publisher - THE Editor - other editors - designers - reporters






42. The theory stating that war - being more visual - will get the most attention and headlines in the news






43. Original research. Do it yourself






44. Always greater then the rating number






45. Story order emphasis that eventually shapes our world views and values of importance






46. Father of Social Science Research






47. Investigative journalists that exposed corruption






48. Peeks mid 50's






49. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






50. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.