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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Age correlates with each medium
Cable a' la Carte
Early Window
Fact about the usage of the media
Movie usage
2. Sensational stories that do not serve the democratic function of journalism
Reinforcement Theory
Soft news
Alexander Graham Bell 1876
Radio usage
3. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
News Corp.
Uses and Gratification
Cultivation Analysis
4. First American Newspaper
Cultural Hegemony
News Hole
Publick Occurences
Population
5. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
The New York Times
Saturation Stage
Thomas Edison 1877
Empirical research
6. The first major daily
Winter
Rupert Murdoch
Telecommunications Act of 1996
The New York Sun
7. Placing of stories around ads
Amazon and MacMillan Publishing
Share Number
News Hole
5%
8. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Viacom/CBS
News Corp.
News Diffusion
Catharsis theory
9. Has the most TV audience
Rupert Murdoch
Watergate Nixon
Global village
Winter
10. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Print media usage
William Randolph Hearst
News Diffusion
Early Window
11. Records what the TV set was currently set on
Audience - visual - economic - political - gatekeepers
Audimeter
Culture
Field experiments
12. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Newspaper Hierarchy
cartoons
Bias
Media Originated Feedback
13. Father of Social Science Research
Paul Lazarsfield
Audience Generated Feedback
Fact about the usage of the media
Qualitative research
14. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
GE/NBC-Universal
Viacom/CBS
Product Placement
Zoned editions
15. Famous radio broadcast proving limited effects theories
Globalization
Paul Lazarsfield
Mixed Effects Model
War of the Worlds
16. Entry-level job - don't know what you will write
Late Majority
Audimeter
Cable a' la Carte
General Assignment Reporters (GAs)
17. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Two Step Flow
Diurnals
Marshal McLuhan
News Corp.
18. The ability to effectively and efficiently comprehend and use any form of mediated communication
Qualitative research
Product Placement
Media literacy
Powerful Effects Model
19. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Samuel Morse 1844
Communication
Comcast
20. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Lab experiments
Alternative Press
Critical research
21. Artificial setting - easier and less expensive - but not as accurate in results
Media Originated Feedback
Lab experiments
Yellow Journalism
Marshal McLuhan
22. The ______ is the receiver of the message
Federalist Papers
Decoder
Bias
Sample
23. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Bias
Multi-Step Flow theory
Telecommunications Act of 1996
24. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Alexander Graham Bell 1876
Cultivation Analysis
Desensitization
7 hours a day
25. _____________ invented the telegraph in ____________ ('What hath God wrought')
Still photography 1839
Two Step Flow
Samuel Morse 1844
Encoder
26. Weekly news packages in theaters
Content Analysis
cartoons
Newsreel
Disney
27. A concentration of media industries into an ever smaller number of companies
Disney
Sample
Burning Tank Theory
Oligopoly
28. Framework for our government
Federalist Papers
Narrowcasting
Wire Services
Multi-Step Flow theory
29. Personal noise inserted and pushed in journalism
Bias
TV
Audience Generated Feedback
Fact about the usage of the media
30. Does not establish causality. Covers what the majority thinks. All perception
Survey
Comcast
General Assignment Reporters (GAs)
Experiment
31. aguerre and Niepce invented _________ in ____________
Blogs
Citizen Journalists
Paul Lazarsfield
Still photography 1839
32. If the media covers terrorist attacks - it leads to more terrorist attacks
The New York Times
Delay
Magic Bullet Theory
Contagion effect
33. Targeting niche audiences--easier to use selection theory
Gatekeepers
Still photography 1839
Narrowcasting
TV watching
34. The opinion stage to observable research
Empirical research
Movie usage
Experiment
Share Number
35. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Soft news
Horizontal monopoly
Comcast
36. Margin of error in polls
Decoder
Dissonance Theory
5%
Interpreter
37. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
3 hours a day
Arbitron
Telecommunications Act of 1996
Interpreter
38. Name of the guy Hearst send to Cuba
Remington
Convergence
General Assignment Reporters (GAs)
Encoder
39. _____________ invented the telephone in _____________
Newspaper Hierarchy
Cultivation Analysis
Alexander Graham Bell 1876
Gatekeepers
40. The ______ sends the message
The New York Times
Hypercommercialism
Encoder
Nellie Bly
41. Peeks mid 50's
cartoons
John Peter Zenger New York Weekly
Alexander Graham Bell 1876
Print media usage
42. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Close-ended questions
Conan O'Brian
Citizen Journalists
cartoons
43. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Communication
Wire Services
Alexander Graham Bell 1876
Albert Bandura
44. Around the World in 72 days--stunt journalist
Uses and Gratification
Samuel Morse 1844
Nellie Bly
Mixed Effects Model
45. A model stating that effects are limited by individual differences and other factors
Citizen Journalists
Sample
Limited Effects Model
Muckrakers
46. Awarded every April since 1917 for excellence
Mixed Effects Model
Pulitzer Prize
Peoplemeter
News Corp.
47. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Newspaper Hierarchy
Benjamin Harris 1690
Samuel Morse 1844
William Randolph Hearst
48. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Contagion effect
Field experiments
Peoplemeter
Interpreter
49. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Integrated audience reach
A. C. Nielson Co
Selective exposure
Passive Peoplemeter
50. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Summer
Culture
Experiment
Conan O'Brian