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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Does not establish causality. Covers what the majority thinks. All perception
Survey
Watergate Nixon
Agenda Setting
Content Analysis
2. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Wire Services
Cultivation Theory
Peoplemeter
Saturation Stage
3. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Desensitization
Passive Peoplemeter
Soft news
4. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Encoder
Catharsis theory
60% More violent
5. Research that examines larger cultural effects
General Assignment Reporters (GAs)
Economy
Critical research
Innovators/Early Adaptors
6. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
7. A model stating that effects are limited by individual differences and other factors
Reinforcement Theory
Limited Effects Model
Telegraph
Disney
8. Selection Theory: selective about what we ACTUALLY listen to
Panel Study
Selective Perception
Disney
Decoder
9. Television's ability to move people toward a common understanding of how things are
Disney
Mainstreaming
Nellie Bly
Conan O'Brian
10. Getting information by word of mouth.
Blogs
Two Step Flow
Experiment
Field experiments
11. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Yellow Journalism
Publick Occurences
Early Window
Secondary research
12. Intellectual questioning about culture and its effect--leads to cultural theory
Interpreter
5%
Qualitative research
Jukebox
13. Around the World in 72 days--stunt journalist
Arbitron
cartoons
Nellie Bly
Yellow Journalism
14. Peeks in mid 20's
Alexander Graham Bell 1876
Horizontal monopoly
Movie usage
Catharsis theory
15. Collection of data that can be characterized and counted in a way. Type of empirical research
Delay
Content Analysis
Wilbur Schramm
The New York Sun
16. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Wilbur Schramm
Cultivation Theory
Media Originated Feedback
17. Targeting niche audiences--easier to use selection theory
Vertical monopoly
Arbitron
Diurnals
Narrowcasting
18. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Cable a' la Carte
Mainstreaming
A. C. Nielson Co
Newspaper Hierarchy
19. Regularly updated online journals that comment on just about everything
Gannett and McClatchy
Yellow Journalism
Blogs
Dissident Press
20. Second biggest attention topic in news
Economy
News Hole
Selective Retention
Audimeter
21. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Field experiments
Time Warner
Movie usage
22. The opinion stage to observable research
Gannett and McClatchy
Close-ended questions
The New York Times
Empirical research
23. The TV world is __________________ then the real world
60% More violent
John Peter Zenger New York Weekly
Culture
Open-Ended questions
24. Suburban or regional versions of a metropolitan paper
Convergence
Zoned editions
Sample
Stimulation theory
25. Awarded every April since 1917 for excellence
Gatekeepers
Jukebox
Feedback
Pulitzer Prize
26. Media makes the world smaller (technology)--called _____________ ____________
Sample
Global village
Identification
Soft news
27. Receiver's response to message
Early Window
Feedback
Cultivation Theory
Dissident Press
28. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Two Step Flow
Agenda-Setting Effect
Amazon and MacMillan Publishing
29. _____________ invented the telegraph in ____________ ('What hath God wrought')
Limited Effects Model
Samuel Morse 1844
Media literacy
Newspaper Hierarchy
30. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Multi-Step Flow theory
Sumner Redstone
Diurnals
31. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Imitation
News Hole
War
32. Scientific research
Empirical research
Interpreter
small town papers
Cultural Hegemony
33. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Alexander Graham Bell 1876
Open-Ended questions
John Peter Zenger New York Weekly
Joint Operating Agreements (JOAs)
34. Weekly news packages in theaters
Hypercommercialism
News Hole
Blogs
Newsreel
35. Set of values and shared beliefs
Integrated audience reach
Culture
Citizen Kane 1941
Still photography 1839
36. ___________ invented the printing press in __________
Winter
Johannes Gutenberg 1456
Arbitron
Jukebox
37. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Critical research
Orson Wells 1938
Open-Ended questions
38. Free - alternative weeklies with a local and political orientation
Magic Bullet Theory
Multi-Step Flow theory
Disney
Dissident Press
39. This cheap newsprint created larger readership
Open-Ended questions
Integrated audience reach
Rupert Murdoch
Penny Press
40. A concentration of media industries into an ever smaller number of companies
Viacom/CBS
Qualitative research
Media literacy
Oligopoly
41. Average household has a TV set on...
Rupert Murdoch
7 hours a day
small town papers
Wire Services
42. This invention - used in war - helped to construct the 'inverted pyramid' structure
Newsreel
Telecommunications Act of 1996
Telegraph
Movie usage
43. Provide feedback for movies
Identification
Late Majority
Thomas Edison 1877
Preview Audiences
44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Share
GE/NBC-Universal
Noise
NY Times
45. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
Desensitization
Saturation Stage
War
46. When one culture forces or pushes their culture on another
Cultural Hegemony
Economy
Fact about the usage of the media
Catharsis theory
47. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Nellie Bly
Beat Reporters
War of the Worlds
48. Real-life setting - better - but more expensive
Mainstreaming
Still photography 1839
Field experiments
Uses and Gratification
49. Very sensationalistic journalism
Yellow Journalism
Samuel Morse 1844
Desensitization
Radio usage
50. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Stimulation theory
Panel Study
J.D. Salinger
Gatekeepers