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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that we only pick media that we will find gratifying
Sample
Gannett and McClatchy
Cable a' la Carte
Uses and Gratification
2. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Powerful Effects Model
Rupert Murdoch
News Diffusion
Narrowcasting
3. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Convergence
War
Federalist Papers
Wire Services
4. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Benjamin Day 1833
GE/NBC-Universal
Secondary research
5. Journalists who use things like Twitter to get info out fast - but they are not professional
Summer
Zoned editions
Field experiments
Citizen Journalists
6. Theory that we primarily use mass media to check what we already believe
Desensitization
Remington
Conan O'Brian
Reinforcement Theory
7. Framework for our government
Joint Operating Agreements (JOAs)
Agenda Setting
Federalist Papers
7 hours a day
8. A proportion taken to represent the population
Global village
Sample
Zoned editions
small town papers
9. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
News Hole
Wire Services
Panel Study
Disney
10. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Alternative Press
Narrowcasting
Agenda Setting
11. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Viacom/CBS
Radio usage
General Assignment Reporters (GAs)
Alternative Press
12. Real-life setting - better - but more expensive
Arbitron
Clear Channel
Field experiments
NY Times
13. Has the most TV audience
Still photography 1839
Winter
News Corp.
Federalist Papers
14. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Sumner Redstone
The New York Sun
Hypercommercialism
15. Average household has a TV set on...
cartoons
Convergence
Blogs
7 hours a day
16. Personal noise inserted and pushed in journalism
Orson Wells 1938
Rupert Murdoch
Bias
Conan O'Brian
17. Artificial setting - easier and less expensive - but not as accurate in results
News Diffusion
Lab experiments
News Hole
Amazon and MacMillan Publishing
18. Writes on a particular area of interest (crime - sports - etc)
Columnists
War
Beat Reporters
Peoplemeter
19. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Time Warner
3 hours a day
Audience Generated Feedback
20. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Audience Generated Feedback
Selective Perception
Saturation Stage
21. A program that is more specialized to a specific demographic
Encoder
Reinforcement Theory
Noise
Narrowcasting
22. Has the fewest TV viewers
Citizen Kane 1941
Summer
GE/NBC-Universal
Communication
23. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Mixed Effects Model
Comcast
Early Majority
24. Sensational stories that do not serve the democratic function of journalism
Soft news
News Hole
News Corp.
Reinforcement Theory
25. The percentage of the entire population in that media market
Secondary research
Rating
Johannes Gutenberg 1456
Narrowcasting
26. Media makes the world smaller (technology)--called _____________ ____________
Imitation
Global village
Powerful Effects Model
Panel Study
27. Age correlates with each medium
William Randolph Hearst
Empirical research
Fact about the usage of the media
Contagion effect
28. Father of Social Science Research
3 hours a day
Fact about the usage of the media
Paul Lazarsfield
Clear Channel
29. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Technological determinism
Rating
Delay
30. The two (in order) largest newspaper chains (USA Today is owned by one)
Fact about the usage of the media
Stimulation theory
Gannett and McClatchy
Joint Operating Agreements (JOAs)
31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Limited Effects Model
Sumner Redstone
Early Window
The New York Times
32. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Early Majority
Joint Operating Agreements (JOAs)
Cable a' la Carte
Gatekeepers
33. Selection Theory: selective about what you remember
Selective Retention
Federalist Papers
Field experiments
Yellow Journalism
34. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Print media usage
Oligopoly
Payne Fund Studies 1929
35. Margin of error in polls
Alternative Press
Marshal McLuhan
Passive Peoplemeter
5%
36. Scientific research
Empirical research
Panel Study
Two Step Flow
Joint Operating Agreements (JOAs)
37. Always greater then the rating number
Remington
Share Number
Decoder
Narrowcasting
38. Ownership of media companies by multinational corporations
Economy
Peoplemeter
Encoder
Globalization
39. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Still photography 1839
Oligopoly
NY Times
A. C. Nielson Co
40. Increasing the amount of advertising and mixing commercial and noncommercial media content
Johannes Gutenberg 1456
Hypercommercialism
News Corp.
Contagion effect
41. Viewing violence causes anti-social behavior among some children
Identification
Lab experiments
Stimulation theory
Uses and Gratification
42. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Preview Audiences
Media Originated Feedback
Reinforcement Theory
43. Trying to buy NBC-Universal
Alternative Press
Rupert Murdoch
Comcast
Product Placement
44. Investigative journalists that exposed corruption
Contagion effect
Thomas Edison 1877
Muckrakers
Paul Lazarsfield
45. _________ was tried for libel against the British in his newspaper ___________
Samuel Morse 1844
John Peter Zenger New York Weekly
Print media usage
Agenda Setting
46. This host demonstrated cultural imperialism in campaigning for the Finland President
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47. Very sensationalistic journalism
Narrowcasting
Passive Peoplemeter
Muckrakers
Yellow Journalism
48. This invention - used in war - helped to construct the 'inverted pyramid' structure
NY Times
Telegraph
Panel Study
The New York Times
49. A model stating that effects are limited by individual differences and other factors
Johannes Gutenberg 1456
Limited Effects Model
Contagion effect
Encoder
50. NBC is believed to have noise for _______ because it is owned by GE
5%
Burning Tank Theory
War
Remington