Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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2. A model stating that media has a very direct and universal impact (effect)






3. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






4. Second biggest attention topic in news






5. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






6. In social cognitive theory - the direct replication of an observed behavior






7. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






8. Is more credible seeming then newspapers (2 to 1 ratio)






9. _____________ invented the telephone in _____________






10. Single company owns every aspect of business (i.e. production - distribution - etc)






11. __________came up with the basic model of mass communication






12. Selection Theory: selective about what we ACTUALLY listen to






13. People that continue to hold out on technologies






14. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






15. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






16. Provide feedback for movies






17. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






18. ___________ published Publick Occurences in __________






19. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






20. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






21. Original research. Do it yourself






22. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






23. A model stating that media can effect some people - but not others (not everyone)






24. Average household has a TV set on...






25. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






26. Personal noise inserted and pushed in journalism






27. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






28. Research has already been done for you - you just collect it and put it into your paper






29. Getting information by word of mouth.






30. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






31. Has the most TV audience






32. The ______ is the source in which the message passes through (example: book - TV channel)






33. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






34. This relaxed government restrictions on media ownership






35. Theory that watching mediated violence reduces people's inclination to behave aggressively






36. Stragglers to buying technology






37. Average American spends _________________________ listening to the radio






38. This host demonstrated cultural imperialism in campaigning for the Finland President

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39. Anything that interferes with or alters the message






40. Famous radio broadcast proving limited effects theories






41. Intellectual questioning about culture and its effect--leads to cultural theory






42. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






43. _____________ invented the telegraph in ____________ ('What hath God wrought')






44. A model stating that effects are limited by individual differences and other factors






45. Publisher - THE Editor - other editors - designers - reporters






46. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






47. These papers are still doing good despite the rapid circulation of newspapers






48. 'The medium is the message'






49. Television's ability to move people toward a common understanding of how things are






50. Peeks mid 50's