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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concentration of media industries into an ever smaller number of companies
Cultivation Theory
Oligopoly
General Assignment Reporters (GAs)
Cultivation Analysis
2. The ______ is the receiver of the message
Decoder
Lab experiments
7 hours a day
J.D. Salinger
3. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Laggards
Two-Step Flow theory
Alexander Graham Bell 1876
Cable a' la Carte
4. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Population
Cultural Hegemony
Johannes Gutenberg 1456
Agenda-Setting Effect
5. People that continue to hold out on technologies
Clear Channel
Media Originated Feedback
Newsreel
Laggards
6. A social science on human behavior
Benjamin Day 1833
Communication
The New York Times
Paul Lazarsfield
7. Anything that interferes with or alters the message
Noise
Muckrakers
Laggards
Joseph Pulitzer
8. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Preview Audiences
Arbitron
Thomas Edison 1877
Disney
9. When one culture forces or pushes their culture on another
Catharsis theory
Gatekeepers
Cultural Hegemony
A. C. Nielson Co
10. Getting information by word of mouth.
Conan O'Brian
Two Step Flow
Agenda Setting
Citizen Journalists
11. NBC is believed to have noise for _______ because it is owned by GE
Hard news
NY Times
War
Rating
12. Research has already been done for you - you just collect it and put it into your paper
Share
3 hours a day
Secondary research
Still photography 1839
13. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Feedback
Identification
William Randolph Hearst
Print media usage
14. ____________ invented the phonograph in _________
7 hours a day
Thomas Edison 1877
Rating
Gannett and McClatchy
15. ___________ published Publick Occurences in __________
Alexander Graham Bell 1876
Cultivation Analysis
Benjamin Harris 1690
News Diffusion
16. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Mainstreaming
Encoder
Stimulation theory
17. People that will buy news technologies first
Albert Bandura
Innovators/Early Adaptors
Alternative Press
Audience - visual - economic - political - gatekeepers
18. Scientific research
Share Number
News Corp.
Gannett and McClatchy
Empirical research
19. Peeks in late teens
Radio usage
Communication
Contagion effect
Secondary research
20. Has the fewest TV viewers
Benjamin Day 1833
Administrative research
Jukebox
Summer
21. Average American spends _________________________ listening to the radio
Agenda-Setting Effect
Joint Operating Agreements (JOAs)
Imitation
3 hours a day
22. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Newspaper Hierarchy
Viacom/CBS
News Corp.
23. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Stimulation theory
Technological determinism
Beat Reporters
24. Television's ability to move people toward a common understanding of how things are
J.D. Salinger
Mainstreaming
NY Times
Agenda Setting
25. Second biggest attention topic in news
Alexander Graham Bell 1876
Economy
Administrative research
Columnists
26. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Winter
Pulitzer Prize
Audience Generated Feedback
27. A program that is more specialized to a specific demographic
Economy
Narrowcasting
Empirical research
Winter
28. Father of Social Science Research
Still photography 1839
Paul Lazarsfield
Viacom/CBS
The New York Sun
29. 'The medium is the message'
Newsreel
Marshal McLuhan
Field experiments
Oligopoly
30. The TV world is __________________ then the real world
Johannes Gutenberg 1456
GE/NBC-Universal
Desensitization
60% More violent
31. Technology changes how we live
Economy
Technological determinism
Saturation Stage
Peoplemeter
32. Has the most TV audience
Orson Wells 1938
Winter
Share
Cultivation Theory
33. Peeks in mid 20's
William Randolph Hearst
Integrated audience reach
Hard news
Movie usage
34. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Delay
Thomas Edison 1877
Beat Reporters
Media Originated Feedback
35. This host demonstrated cultural imperialism in campaigning for the Finland President
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36. Universe. Entirety of what you are studying.
Field experiments
Print media usage
Population
Summer
37. Theory that watching mediated violence reduces people's inclination to behave aggressively
News Corp.
Powerful Effects Model
Wilbur Schramm
Catharsis
38. Theory that we primarily use mass media to check what we already believe
Disney
Nellie Bly
Reinforcement Theory
Mixed Effects Model
39. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Joint Operating Agreements (JOAs)
J.D. Salinger
Empirical research
40. Sole owner of News Corp.
Selective Retention
Rupert Murdoch
Orson Wells 1938
The New York Times
41. Theory that there are multiple opinion leaders that shaper our viewpoints
Clear Channel
TV watching
Time Warner
Multi-Step Flow theory
42. _________ broadcasted War of the Worlds on Halloween _______.
Viacom/CBS
Orson Wells 1938
Technological determinism
William Randolph Hearst
43. Age correlates with each medium
Fact about the usage of the media
Agenda Setting
Early Window
Communication
44. True frontrunners of our daily newspaper (local news on news sheets
Burning Tank Theory
Global village
Diurnals
Selective Retention
45. Theory stating that media defines the world for us (over-arching theory)
Joint Operating Agreements (JOAs)
Administrative research
Cultivation Theory
Panel Study
46. The first major daily
The New York Sun
Sample
7 hours a day
Newsreel
47. Sensational stories that do not serve the democratic function of journalism
Agenda-Setting Effect
Time Warner
Wire Services
Soft news
48. Very sensationalistic journalism
Yellow Journalism
Media Originated Feedback
News Hole
Qualitative research
49. Real-life setting - better - but more expensive
Encoder
Field experiments
Late Majority
Cultivation Analysis
50. Part of a survey. More then just a one word answer needed. No yes or no questions
Population
Open-Ended questions
Arbitron
Joseph Pulitzer