Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






2. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






3. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






4. The biggest owner of radio stations (Dixie Chick controversy)






5. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






6. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






7. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






8. Owning several types of related businesses across the board






9. The TV world is __________________ then the real world






10. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






11. Peeks in mid 60's






12. aguerre and Niepce invented _________ in ____________






13. Selection Theory: selective about what we ACTUALLY listen to






14. Universe. Entirety of what you are studying.






15. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






16. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






17. The Nation's largest metropolitan daily






18. Suburban or regional versions of a metropolitan paper






19. Trying to buy NBC-Universal






20. People that continue to hold out on technologies






21. NBC is believed to have noise for _______ because it is owned by GE






22. A program that is more specialized to a specific demographic






23. Selection Theory: selective about what you remember






24. True frontrunners of our daily newspaper (local news on news sheets






25. Father of Social Science Research






26. __________came up with the basic model of mass communication






27. Story order emphasis that eventually shapes our world views and values of importance






28. A model stating that effects are limited by individual differences and other factors






29. _________ broadcasted War of the Worlds on Halloween _______.






30. The two (in order) largest newspaper chains (USA Today is owned by one)






31. Theory that we primarily use mass media to check what we already believe






32. The first major daily






33. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






34. Theory that watching mediated violence reduces people's inclination to behave aggressively






35. Has the fewest TV viewers






36. When one culture forces or pushes their culture on another






37. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






38. Peeks in mid 20's






39. Television's ability to move people toward a common understanding of how things are






40. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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41. Part of a survey. More then just a one word answer needed. No yes or no questions






42. _____________ invented the telephone in _____________






43. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






44. Publisher - THE Editor - other editors - designers - reporters






45. Recently announced that it would charge for frequent access to website (newspaper)






46. Around the World in 72 days--stunt journalist






47. Margin of error in polls






48. This cheap newsprint created larger readership






49. If the media covers terrorist attacks - it leads to more terrorist attacks






50. Average household has a TV set on...







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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