Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






2. A model stating that media can effect some people - but not others (not everyone)






3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






4. Average household has a TV set on...






5. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






6. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






7. Media makes the world smaller (technology)--called _____________ ____________






8. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






9. Original research. Do it yourself






10. Does not establish causality. Covers what the majority thinks. All perception






11. Sole owner of News Corp.






12. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






13. _________ broadcasted War of the Worlds on Halloween _______.






14. Receiver's response to message






15. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






16. This invention - used in war - helped to construct the 'inverted pyramid' structure






17. aguerre and Niepce invented _________ in ____________






18. Investigative journalists that exposed corruption






19. Has the fewest TV viewers






20. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






21. Father of Social Science Research






22. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






23. Name of the guy Hearst send to Cuba






24. ____________ invented the phonograph in _________






25. Set of values and shared beliefs






26. NBC is believed to have noise for _______ because it is owned by GE






27. This host demonstrated cultural imperialism in campaigning for the Finland President






28. Died recently - wrote The Catcher in the Rye






29. Theory that there are multiple opinion leaders that shaper our viewpoints






30. Margin of error in polls






31. A model stating that effects are limited by individual differences and other factors






32. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






33. Trying to buy NBC-Universal






34. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






35. Very sensationalistic journalism






36. Anything that interferes with or alters the message






37. This relaxed government restrictions on media ownership






38. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






39. One problem with Schramm's model: there is no longer any _______ in the message






40. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






41. Around the World in 72 days--stunt journalist






42. ___________ published Publick Occurences in __________






43. Theory that we primarily use mass media to check what we already believe






44. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified adsattract young people






45. Television's ability to move people toward a common understanding of how things are






46. If the media covers terrorist attacks - it leads to more terrorist attacks






47. A concentration of media industries into an ever smaller number of companies






48. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






49. Real-life setting - better - but more expensive






50. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)