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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Write on specific subject on particular schedule
Dissonance Theory
Columnists
Soft news
Beat Reporters
2. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Johannes Gutenberg 1456
Imitation
GE/NBC-Universal
General Assignment Reporters (GAs)
3. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Penny Press
Arbitron
Communication
Joseph Pulitzer
4. One problem with Schramm's model: there is no longer any _______ in the message
Selective Perception
Critical research
Delay
Hypercommercialism
5. The opinion stage to observable research
Narrowcasting
NY Times
Empirical research
Stimulation theory
6. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Telecommunications Act of 1996
J.D. Salinger
Experiment
7. ___________ published Publick Occurences in __________
Johannes Gutenberg 1456
Feedback
Empirical research
Benjamin Harris 1690
8. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
War of the Worlds
Print media usage
Early Majority
Saturation Stage
9. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
3 hours a day
Critical research
60% More violent
10. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Newspaper Hierarchy
Wilbur Schramm
Convergence
11. Entry-level job - don't know what you will write
Radio usage
General Assignment Reporters (GAs)
Rupert Murdoch
Burning Tank Theory
12. Artificial setting - easier and less expensive - but not as accurate in results
John Peter Zenger New York Weekly
Lab experiments
Culture
Johannes Gutenberg 1456
13. Personal noise inserted and pushed in journalism
Newspaper Hierarchy
Bias
Winter
Powerful Effects Model
14. A concentration of media industries into an ever smaller number of companies
Joseph Pulitzer
Uses and Gratification
Catharsis
Oligopoly
15. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Selective Retention
Wilbur Schramm
Joseph Pulitzer
16. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Early Majority
Selective Perception
Time Warner
17. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Encoder
Interpreter
Identification
Media Originated Feedback
18. Very sensationalistic journalism
War
Yellow Journalism
Contagion effect
Agenda Setting
19. Peeks in late teens
Amazon and MacMillan Publishing
Radio usage
Experiment
Nellie Bly
20. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Primary Research
Agenda-Setting Effect
Rupert Murdoch
21. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Feedback
Arbitron
Close-ended questions
NY Times
22. NBC is believed to have noise for _______ because it is owned by GE
War
Albert Bandura
Rupert Murdoch
Movie usage
23. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Culture
Sample
Newspaper Hierarchy
24. Peeks in mid 20's
Blogs
Movie usage
Time Warner
Economy
25. People that continue to hold out on technologies
Laggards
Zoned editions
Summer
Benjamin Day 1833
26. Suburban or regional versions of a metropolitan paper
Zoned editions
Diurnals
Innovators/Early Adaptors
Citizen Journalists
27. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Paul Lazarsfield
Publick Occurences
Rating
28. Regularly updated online journals that comment on just about everything
Citizen Journalists
Decoder
Blogs
Agenda Setting
29. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Two-Step Flow theory
Product Placement
William Randolph Hearst
Agenda-Setting Effect
30. The Nation's largest metropolitan daily
Cultural Hegemony
The New York Times
Remington
General Assignment Reporters (GAs)
31. The recent e-book battle on the Kindle is between these two...
Imitation
Audimeter
Amazon and MacMillan Publishing
Jukebox
32. People that will buy news technologies first
Innovators/Early Adaptors
cartoons
Conan O'Brian
Fact about the usage of the media
33. _________ was tried for libel against the British in his newspaper ___________
Two-Step Flow theory
Decoder
John Peter Zenger New York Weekly
Lab experiments
34. Second biggest attention topic in news
Preview Audiences
William Randolph Hearst
Lab experiments
Economy
35. Sole owner of News Corp.
Rupert Murdoch
Hypercommercialism
Nellie Bly
Alternative Press
36. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Peoplemeter
Zoned editions
small town papers
37. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Narrowcasting
Watergate Nixon
Passive Peoplemeter
Horizontal monopoly
38. Has the most TV audience
Winter
Technological determinism
News Corp.
Experiment
39. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Newspaper Hierarchy
Two-Step Flow theory
Magic Bullet Theory
Time Warner
40. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
The New York Sun
Catharsis
Horizontal monopoly
41. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Citizen Kane 1941
General Assignment Reporters (GAs)
Gatekeepers
42. Died recently - wrote The Catcher in the Rye
Benjamin Day 1833
J.D. Salinger
Selective Perception
Global village
43. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Panel Study
Mainstreaming
Experiment
Imitation
44. Average household has a TV set on...
Rating
7 hours a day
Alternative Press
War
45. Theory stating that media defines the world for us (over-arching theory)
Penny Press
Dissonance Theory
Cultivation Theory
Decoder
46. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Soft news
Laggards
Yellow Journalism
Albert Bandura
47. Father of Social Science Research
Selective Retention
Paul Lazarsfield
Albert Bandura
Passive Peoplemeter
48. A powerful effects model using the analogy of firing something through society for a direct hit
Penny Press
Gatekeepers
Newspaper Hierarchy
Magic Bullet Theory
49. Selection Theory: selective about what we ACTUALLY listen to
Vertical monopoly
Selective Perception
Technological determinism
Uses and Gratification
50. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Sumner Redstone
Bias
Payne Fund Studies 1929