Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name of the guy Hearst send to Cuba






2. NBC is believed to have noise for _______ because it is owned by GE






3. Second biggest attention topic in news






4. Research that examines larger cultural effects






5. ____________ invented the phonograph in _________






6. Selection Theory: selective about what we ACTUALLY listen to






7. Stragglers to buying technology






8. The biggest owner of radio stations (Dixie Chick controversy)






9. A powerful effects model using the analogy of firing something through society for a direct hit






10. A model stating that media can effect some people - but not others (not everyone)






11. Collection of data that can be characterized and counted in a way. Type of empirical research






12. A proportion taken to represent the population






13. Television's ability to move people toward a common understanding of how things are






14. Famous radio broadcast proving limited effects theories






15. Always greater then the rating number






16. Trying to buy NBC-Universal






17. Peeks in mid 60's






18. Peeks in mid 20's






19. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






20. Publisher - THE Editor - other editors - designers - reporters






21. True frontrunners of our daily newspaper (local news on news sheets






22. Placing of stories around ads






23. The ______ is the source in which the message passes through (example: book - TV channel)






24. Recently announced that it would charge for frequent access to website (newspaper)






25. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






26. Very sensationalistic journalism






27. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






28. The opinion stage to observable research






29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






30. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






31. People that will buy news technologies first






32. The percentage of the entire population in that media market






33. Intellectual questioning about culture and its effect--leads to cultural theory






34. This cheap newsprint created larger readership






35. ___________ published Publick Occurences in __________






36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






38. Anything that interferes with or alters the message






39. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






40. Regularly updated online journals that comment on just about everything






41. In social cognitive theory - the direct replication of an observed behavior






42. Investigative journalists that exposed corruption






43. Personal noise inserted and pushed in journalism






44. Theory that there are multiple opinion leaders that shaper our viewpoints






45. Targeting niche audiences--easier to use selection theory






46. Entry-level job - don't know what you will write






47. Story order emphasis that eventually shapes our world views and values of importance






48. _________ was tried for libel against the British in his newspaper ___________






49. The theory stating that war - being more visual - will get the most attention and headlines in the news






50. Single company owns every aspect of business (i.e. production - distribution - etc)