Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Artificial setting - easier and less expensive - but not as accurate in results






2. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






3. Placing of stories around ads






4. Average American spends _________________________ listening to the radio






5. ___________ invented the printing press in __________






6. Universe. Entirety of what you are studying.






7. Peeks in late teens






8. A model stating that media can effect some people - but not others (not everyone)






9. The Nation's largest metropolitan daily






10. aguerre and Niepce invented _________ in ____________






11. People that continue to hold out on technologies






12. A program that is more specialized to a specific demographic






13. Average household has a TV set on...






14. The phonograph became the first __________ when Edison put a nickel slot on it






15. Age correlates with each medium






16. _________ was tried for libel against the British in his newspaper ___________






17. Theory stating that media defines the world for us (over-arching theory)






18. A social science on human behavior






19. Selection Theory: selective about what we ACTUALLY listen to






20. Famous radio broadcast proving limited effects theories






21. _____________ invented the telegraph in ____________ ('What hath God wrought')






22. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






23. Has the most TV audience






24. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






25. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






26. Peeks in mid 20's






27. This cheap newsprint created larger readership






28. Scientific research






29. The recent e-book battle on the Kindle is between these two...






30. _________ broadcasted War of the Worlds on Halloween _______.






31. The percentage of the entire population in that media market






32. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






33. Always greater then the rating number






34. Receiver's response to message






35. The first major daily






36. Very sensationalistic journalism






37. Entry-level job - don't know what you will write






38. Father of Social Science Research






39. The theory stating that war - being more visual - will get the most attention and headlines in the news






40. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






41. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






42. Real-life setting - better - but more expensive






43. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






44. Provide feedback for movies






45. Letters to the editor - non-scientific






46. This relaxed government restrictions on media ownership






47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






48. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






49. Owning several types of related businesses across the board






50. Second biggest attention topic in news