Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The theory stating that war - being more visual - will get the most attention and headlines in the news






2. A model stating that media can effect some people - but not others (not everyone)






3. One problem with Schramm's model: there is no longer any _______ in the message






4. NBC is believed to have noise for _______ because it is owned by GE






5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






6. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






7. Selection Theory: selective about what you remember






8. The biggest owner of radio stations (Dixie Chick controversy)






9. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






10. Around the World in 72 days--stunt journalist






11. Entry-level job - don't know what you will write






12. Very sensationalistic journalism






13. ___________ published Publick Occurences in __________






14. The TV world is __________________ then the real world






15. Write on specific subject on particular schedule






16. Regularly updated online journals that comment on just about everything






17. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






18. 'The medium is the message'






19. If the media covers terrorist attacks - it leads to more terrorist attacks






20. Peeks mid 50's






21. aguerre and Niepce invented _________ in ____________






22. This cheap newsprint created larger readership






23. Real-life setting - better - but more expensive






24. Famous radio broadcast proving limited effects theories






25. Selection Theory: selective about what we ACTUALLY listen to






26. A concentration of media industries into an ever smaller number of companies






27. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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28. Theory that there are multiple opinion leaders that shaper our viewpoints






29. Does not establish causality. Covers what the majority thinks. All perception






30. Theory that we primarily use mass media to check what we already believe






31. Provide feedback for movies






32. True frontrunners of our daily newspaper (local news on news sheets






33. Journalists who use things like Twitter to get info out fast - but they are not professional






34. The ability to effectively and efficiently comprehend and use any form of mediated communication






35. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






36. Ownership of media companies by multinational corporations






37. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






38. Where old and new media collide--media across multiple platforms






39. Theory stating that media defines the world for us (over-arching theory)






40. Selection Theory: only expose ourselves to those that we will agree with already






41. Sensational stories that do not serve the democratic function of journalism






42. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






43. Placing of stories around ads






44. Free - alternative weeklies with a local and political orientation






45. Records what the TV set was currently set on






46. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






47. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






48. Receiver's response to message






49. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






50. Story order emphasis that eventually shapes our world views and values of importance







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Can you answer 50 questions in 15 minutes?


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