Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When one culture forces or pushes their culture on another






2. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






3. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






4. Peeks in mid 20's






5. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






6. Recently announced that it would charge for frequent access to website (newspaper)






7. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






8. Trying to buy NBC-Universal






9. A powerful effects model using the analogy of firing something through society for a direct hit






10. _________ broadcasted War of the Worlds on Halloween _______.






11. Placing of stories around ads






12. Television's ability to move people toward a common understanding of how things are






13. Set of values and shared beliefs






14. ___________ published Publick Occurences in __________






15. A model stating that media can effect some people - but not others (not everyone)






16. Entry-level job - don't know what you will write






17. Ownership of media companies by multinational corporations






18. Around the World in 72 days--stunt journalist






19. Part of a survey. More then just a one word answer needed. No yes or no questions






20. The ______ sends the message






21. _____________ created the New York Sun in __________






22. Artificial setting - easier and less expensive - but not as accurate in results






23. The two (in order) largest newspaper chains (USA Today is owned by one)






24. The Nation's largest metropolitan daily






25. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






26. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






27. Framework for our government






28. ____________ invented the phonograph in _________






29. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






30. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






31. Where old and new media collide--media across multiple platforms






32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






33. Theory stating that media defines the world for us (over-arching theory)






34. Media makes the world smaller (technology)--called _____________ ____________






35. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






36. Investigative journalists that exposed corruption






37. These papers are still doing good despite the rapid circulation of newspapers






38. A concentration of media industries into an ever smaller number of companies






39. Getting information by word of mouth.






40. Original research. Do it yourself






41. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






42. Viewing violence causes anti-social behavior among some children






43. Average household has a TV set on...






44. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






45. Weekly news packages in theaters






46. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






47. A social science on human behavior






48. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






49. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






50. This cheap newsprint created larger readership