Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Age correlates with each medium






2. The ability to effectively and efficiently comprehend and use any form of mediated communication






3. The percentage of the entire population in that media market






4. Around the World in 72 days--stunt journalist






5. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






6. Has the most TV audience






7. The TV world is __________________ then the real world






8. Died recently - wrote The Catcher in the Rye






9. Real-life setting - better - but more expensive






10. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






11. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






12. Theory stating that media defines the world for us (over-arching theory)






13. Theory that there are multiple opinion leaders that shaper our viewpoints






14. Part of a survey. More then just a one word answer needed. No yes or no questions






15. Very sensationalistic journalism






16. Free - alternative weeklies with a local and political orientation






17. Receiver's response to message






18. Original research. Do it yourself






19. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






20. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






21. Publisher - THE Editor - other editors - designers - reporters






22. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






23. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






24. Entry-level job - don't know what you will write






25. A powerful effects model using the analogy of firing something through society for a direct hit






26. _____________ invented the telegraph in ____________ ('What hath God wrought')






27. aguerre and Niepce invented _________ in ____________






28. People that will buy news technologies first






29. Weekly news packages in theaters






30. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






31. The ______ sends the message






32. __________came up with the basic model of mass communication






33. Regularly updated online journals that comment on just about everything






34. Set of values and shared beliefs






35. Selection Theory: only expose ourselves to those that we will agree with already






36. Stragglers to buying technology






37. Theory that we primarily use mass media to check what we already believe






38. Investigative journalists that exposed corruption






39. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






40. When one culture forces or pushes their culture on another






41. Letters to the editor - non-scientific






42. Owning several types of related businesses across the board






43. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






44. The biggest owner of radio stations (Dixie Chick controversy)






45. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






46. Records what the TV set was currently set on






47. Is more credible seeming then newspapers (2 to 1 ratio)






48. The ______ is the source in which the message passes through (example: book - TV channel)






49. _____________ invented the telephone in _____________






50. Peeks in mid 60's