SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the entire population in that media market
The New York Times
Limited Effects Model
Rating
Economy
2. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
John Peter Zenger New York Weekly
Beat Reporters
News Diffusion
Peoplemeter
3. The ______ is the receiver of the message
Field experiments
Decoder
Preview Audiences
Imitation
4. Selection Theory: only expose ourselves to those that we will agree with already
Rupert Murdoch
Newspaper Hierarchy
Cultivation Analysis
Selective exposure
5. Regularly updated online journals that comment on just about everything
Secondary research
Sample
Limited Effects Model
Blogs
6. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Selective Retention
cartoons
Experiment
Diurnals
7. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Media Originated Feedback
Technological determinism
Johannes Gutenberg 1456
8. _________ broadcasted War of the Worlds on Halloween _______.
Vertical monopoly
Alexander Graham Bell 1876
Orson Wells 1938
Beat Reporters
9. Owning several types of related businesses across the board
Sample
Panel Study
Horizontal monopoly
Open-Ended questions
10. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
11. Viewing violence causes anti-social behavior among some children
Stimulation theory
News Diffusion
Two-Step Flow theory
TV watching
12. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Media Originated Feedback
GE/NBC-Universal
Print media usage
Sample
13. The ______ is the source in which the message passes through (example: book - TV channel)
Global village
Open-Ended questions
Mainstreaming
Interpreter
14. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
TV
Wilbur Schramm
Penny Press
15. Artificial setting - easier and less expensive - but not as accurate in results
Integrated audience reach
Noise
Blogs
Lab experiments
16. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Open-Ended questions
60% More violent
Albert Bandura
Watergate Nixon
17. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
18. Increasing the amount of advertising and mixing commercial and noncommercial media content
Agenda-Setting Effect
Hypercommercialism
Early Window
Feedback
19. The theory stating that war - being more visual - will get the most attention and headlines in the news
Wilbur Schramm
Thomas Edison 1877
Burning Tank Theory
Global village
20. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Paul Lazarsfield
Share Number
60% More violent
21. A program that is more specialized to a specific demographic
Narrowcasting
Burning Tank Theory
Vertical monopoly
Early Window
22. Intellectual questioning about culture and its effect--leads to cultural theory
Cable a' la Carte
Passive Peoplemeter
Wire Services
Qualitative research
23. Targeting niche audiences--easier to use selection theory
TV
Mainstreaming
William Randolph Hearst
Narrowcasting
24. Selection Theory: selective about what you remember
Amazon and MacMillan Publishing
Empirical research
Integrated audience reach
Selective Retention
25. Sole owner of Viacom/CBS
Late Majority
cartoons
Sumner Redstone
Time Warner
26. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
News Hole
William Randolph Hearst
Media Originated Feedback
Citizen Journalists
27. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
News Diffusion
Cable a' la Carte
Audience Generated Feedback
Watergate Nixon
28. _____________ invented the telegraph in ____________ ('What hath God wrought')
Fact about the usage of the media
Samuel Morse 1844
Stimulation theory
Audience Generated Feedback
29. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Vertical monopoly
Amazon and MacMillan Publishing
Media literacy
30. When one culture forces or pushes their culture on another
Cultural Hegemony
Clear Channel
Zoned editions
Technological determinism
31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
cartoons
Early Window
Horizontal monopoly
Media literacy
32. Write on specific subject on particular schedule
Late Majority
Telegraph
Marshal McLuhan
Columnists
33. The ability to effectively and efficiently comprehend and use any form of mediated communication
Critical research
Media literacy
Oligopoly
Global village
34. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Samuel Morse 1844
Diurnals
Audience - visual - economic - political - gatekeepers
Powerful Effects Model
35. Records what the TV set was currently set on
Limited Effects Model
Field experiments
Columnists
Audimeter
36. First American Newspaper
Sample
News Hole
Stimulation theory
Publick Occurences
37. Theory stating that media defines the world for us (over-arching theory)
Wilbur Schramm
Time Warner
Cultivation Theory
Empirical research
38. _____________ created the New York Sun in __________
Pulitzer Prize
Agenda Setting
Empirical research
Benjamin Day 1833
39. A proportion taken to represent the population
cartoons
Sample
Albert Bandura
Empirical research
40. Technology changes how we live
Arbitron
Innovators/Early Adaptors
Rupert Murdoch
Technological determinism
41. ___________ published Publick Occurences in __________
Imitation
Media Originated Feedback
Benjamin Harris 1690
Desensitization
42. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Catharsis theory
Culture
Global village
43. The TV world is __________________ then the real world
Watergate Nixon
Pulitzer Prize
Soft news
60% More violent
44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Hypercommercialism
Viacom/CBS
Close-ended questions
Wilbur Schramm
45. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Alternative Press
Albert Bandura
Vertical monopoly
46. Famous radio broadcast proving limited effects theories
Nellie Bly
War of the Worlds
Johannes Gutenberg 1456
small town papers
47. Original research. Do it yourself
Telecommunications Act of 1996
Narrowcasting
Primary Research
Movie usage
48. Direct - immediate causes and effects research
Administrative research
Newspaper Hierarchy
Movie usage
Burning Tank Theory
49. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Powerful Effects Model
News Hole
Desensitization
Thomas Edison 1877
50. Single company owns every aspect of business (i.e. production - distribution - etc)
Reinforcement Theory
Vertical monopoly
Interpreter
War of the Worlds