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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is more credible seeming then newspapers (2 to 1 ratio)
Audience Generated Feedback
War
Economy
TV
2. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Passive Peoplemeter
Payne Fund Studies 1929
GE/NBC-Universal
Innovators/Early Adaptors
3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Early Majority
William Randolph Hearst
Citizen Kane 1941
Soft news
4. _____________ created the New York Sun in __________
Benjamin Day 1833
Open-Ended questions
William Randolph Hearst
Global village
5. The biggest owner of radio stations (Dixie Chick controversy)
Decoder
Experiment
Clear Channel
Summer
6. A social science on human behavior
Communication
Citizen Kane 1941
cartoons
Movie usage
7. __________came up with the basic model of mass communication
Identification
Wilbur Schramm
Administrative research
Qualitative research
8. Stragglers to buying technology
Noise
Burning Tank Theory
Late Majority
Muckrakers
9. The recent e-book battle on the Kindle is between these two...
Hard news
Orson Wells 1938
Amazon and MacMillan Publishing
TV watching
10. Framework for our government
Noise
Time Warner
Newsreel
Federalist Papers
11. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Payne Fund Studies 1929
Audience - visual - economic - political - gatekeepers
Passive Peoplemeter
Product Placement
12. A program that is more specialized to a specific demographic
Beat Reporters
Contagion effect
Identification
Narrowcasting
13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Alternative Press
Amazon and MacMillan Publishing
Early Window
Delay
14. Average American spends _________________________ listening to the radio
Still photography 1839
Qualitative research
Clear Channel
3 hours a day
15. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Time Warner
Joseph Pulitzer
Dissident Press
Multi-Step Flow theory
16. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
small town papers
Laggards
Empirical research
Experiment
17. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Citizen Journalists
Selective Retention
The New York Times
Saturation Stage
18. Original research. Do it yourself
Pulitzer Prize
Culture
Primary Research
Mainstreaming
19. ____________ invented the phonograph in _________
Globalization
Remington
Early Majority
Thomas Edison 1877
20. Journalists who use things like Twitter to get info out fast - but they are not professional
Encoder
Limited Effects Model
Thomas Edison 1877
Citizen Journalists
21. Receiver's response to message
Economy
Audience - visual - economic - political - gatekeepers
Laggards
Feedback
22. Targeting niche audiences--easier to use selection theory
Johannes Gutenberg 1456
Saturation Stage
Narrowcasting
Qualitative research
23. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Viacom/CBS
Technological determinism
Selective exposure
Passive Peoplemeter
24. Father of Social Science Research
Paul Lazarsfield
Vertical monopoly
A. C. Nielson Co
Mainstreaming
25. Direct - immediate causes and effects research
Wilbur Schramm
Hard news
Qualitative research
Administrative research
26. Viewing violence causes anti-social behavior among some children
Culture
Stimulation theory
Noise
Narrowcasting
27. Awarded every April since 1917 for excellence
Open-Ended questions
Integrated audience reach
Economy
Pulitzer Prize
28. The ______ is the receiver of the message
Administrative research
Decoder
Arbitron
Time Warner
29. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
News Hole
Selective Retention
Saturation Stage
30. This relaxed government restrictions on media ownership
TV
Radio usage
Telecommunications Act of 1996
J.D. Salinger
31. These papers are still doing good despite the rapid circulation of newspapers
Economy
Radio usage
small town papers
Wire Services
32. Peeks in mid 20's
Catharsis theory
Innovators/Early Adaptors
Movie usage
Audience Generated Feedback
33. Entry-level job - don't know what you will write
Newsreel
Share
Media literacy
General Assignment Reporters (GAs)
34. In social cognitive theory - the direct replication of an observed behavior
Horizontal monopoly
Imitation
Powerful Effects Model
Empirical research
35. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
A. C. Nielson Co
Watergate Nixon
Orson Wells 1938
Citizen Journalists
36. The TV world is __________________ then the real world
Globalization
Culture
60% More violent
Muckrakers
37. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Summer
Early Window
Citizen Kane 1941
NY Times
38. This invention - used in war - helped to construct the 'inverted pyramid' structure
Convergence
Telecommunications Act of 1996
Telegraph
Vertical monopoly
39. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Cultural Hegemony
Field experiments
News Hole
40. A powerful effects model using the analogy of firing something through society for a direct hit
Joseph Pulitzer
Magic Bullet Theory
Cultivation Theory
Gannett and McClatchy
41. The theory stating that war - being more visual - will get the most attention and headlines in the news
Share
Viacom/CBS
Burning Tank Theory
Early Window
42. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Time Warner
60% More violent
Joint Operating Agreements (JOAs)
Panel Study
43. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
Arbitron
Radio usage
Survey
44. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Vertical monopoly
Delay
60% More violent
Time Warner
45. Suburban or regional versions of a metropolitan paper
Powerful Effects Model
Citizen Kane 1941
J.D. Salinger
Zoned editions
46. If the media covers terrorist attacks - it leads to more terrorist attacks
Empirical research
Two Step Flow
Contagion effect
TV watching
47. The ______ sends the message
Benjamin Day 1833
Encoder
GE/NBC-Universal
Cultural Hegemony
48. Second biggest attention topic in news
Newspaper Hierarchy
60% More violent
Contagion effect
Economy
49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Rupert Murdoch
Noise
Agenda-Setting Effect
TV
50. Media makes the world smaller (technology)--called _____________ ____________
Selective Perception
Limited Effects Model
Uses and Gratification
Global village