Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Nation's largest metropolitan daily






2. Peeks mid 50's






3. Sole owner of News Corp.






4. Original research. Do it yourself






5. First American Newspaper






6. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






7. The two (in order) largest newspaper chains (USA Today is owned by one)






8. _________ was tried for libel against the British in his newspaper ___________






9. Anything that interferes with or alters the message






10. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






11. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






12. People that will buy news technologies first






13. Free - alternative weeklies with a local and political orientation






14. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






15. Direct - immediate causes and effects research






16. This invention - used in war - helped to construct the 'inverted pyramid' structure






17. In social cognitive theory - the direct replication of an observed behavior






18. Ownership of media companies by multinational corporations






19. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






20. Always greater then the rating number






21. Around the World in 72 days--stunt journalist






22. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






23. _____________ invented the telegraph in ____________ ('What hath God wrought')






24. _________ broadcasted War of the Worlds on Halloween _______.






25. Theory that we primarily use mass media to check what we already believe






26. Part of a survey. More then just a one word answer needed. No yes or no questions






27. Stragglers to buying technology






28. Getting information by word of mouth.






29. Publisher - THE Editor - other editors - designers - reporters






30. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






31. _____________ invented the telephone in _____________






32. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






33. A social science on human behavior






34. Technology changes how we live






35. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






36. Name of the guy Hearst send to Cuba






37. The opinion stage to observable research






38. Famous radio broadcast proving limited effects theories






39. A proportion taken to represent the population






40. Placing of stories around ads






41. These papers are still doing good despite the rapid circulation of newspapers






42. If the media covers terrorist attacks - it leads to more terrorist attacks






43. The TV world is __________________ then the real world






44. Media makes the world smaller (technology)--called _____________ ____________






45. Age correlates with each medium






46. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






47. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






48. Entry-level job - don't know what you will write






49. Universe. Entirety of what you are studying.






50. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare