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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.
Cultural Hegemony
Two Step Flow
Publick Occurences
Feedback
2. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Comcast
Stimulation theory
General Assignment Reporters (GAs)
Early Majority
3. Second biggest attention topic in news
Samuel Morse 1844
War of the Worlds
Passive Peoplemeter
Economy
4. _________ was tried for libel against the British in his newspaper ___________
Convergence
John Peter Zenger New York Weekly
TV
Agenda Setting
5. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
J.D. Salinger
Hard news
Conan O'Brian
7 hours a day
6. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Vertical monopoly
Sample
Encoder
cartoons
7. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Multi-Step Flow theory
Disney
Albert Bandura
8. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Blogs
Cultivation Analysis
Columnists
9. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Population
Rating
Desensitization
Empirical research
10. Original research. Do it yourself
Primary Research
Albert Bandura
Telegraph
Empirical research
11. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Sample
Culture
Wire Services
GE/NBC-Universal
12. This invention - used in war - helped to construct the 'inverted pyramid' structure
Oligopoly
Telegraph
Amazon and MacMillan Publishing
Media literacy
13. The two (in order) largest newspaper chains (USA Today is owned by one)
Telegraph
Gannett and McClatchy
Peoplemeter
Content Analysis
14. Part of a survey. More then just a one word answer needed. No yes or no questions
Early Window
Open-Ended questions
Thomas Edison 1877
Powerful Effects Model
15. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Hypercommercialism
A. C. Nielson Co
Product Placement
Share
16. Owning several types of related businesses across the board
Horizontal monopoly
Hard news
Watergate Nixon
Newspaper Hierarchy
17. Always greater then the rating number
Print media usage
Share Number
Diurnals
Hard news
18. Write on specific subject on particular schedule
Hard news
Lab experiments
Columnists
Audience Generated Feedback
19. Increasing the amount of advertising and mixing commercial and noncommercial media content
Disney
Hypercommercialism
Nellie Bly
Identification
20. Placing of stories around ads
News Hole
Joseph Pulitzer
Two-Step Flow theory
Movie usage
21. ___________ invented the printing press in __________
GE/NBC-Universal
Albert Bandura
Uses and Gratification
Johannes Gutenberg 1456
22. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Noise
Jukebox
Orson Wells 1938
23. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Columnists
Sumner Redstone
Sample
24. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Early Majority
Catharsis theory
Bias
cartoons
25. The ability to effectively and efficiently comprehend and use any form of mediated communication
Viacom/CBS
Globalization
Media literacy
Selective Perception
26. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Viacom/CBS
Alternative Press
General Assignment Reporters (GAs)
27. Set of values and shared beliefs
Saturation Stage
Viacom/CBS
Culture
Dissident Press
28. Scientific research
Samuel Morse 1844
Empirical research
Hypercommercialism
Limited Effects Model
29. Sole owner of Viacom/CBS
Amazon and MacMillan Publishing
3 hours a day
Cultural Hegemony
Sumner Redstone
30. The first major daily
The New York Times
Gatekeepers
Audience Generated Feedback
The New York Sun
31. Journalists who use things like Twitter to get info out fast - but they are not professional
Content Analysis
Citizen Journalists
Watergate Nixon
Newsreel
32. Records what the TV set was currently set on
Audimeter
Bias
Global village
News Hole
33. A program that is more specialized to a specific demographic
Media literacy
Multi-Step Flow theory
News Hole
Narrowcasting
34. Research that examines larger cultural effects
Albert Bandura
Multi-Step Flow theory
Experiment
Critical research
35. Name of the guy Hearst send to Cuba
Desensitization
Feedback
Laggards
Remington
36. Father of Social Science Research
Close-ended questions
Paul Lazarsfield
Time Warner
Remington
37. First American Newspaper
5%
War
Publick Occurences
Two-Step Flow theory
38. Anything that interferes with or alters the message
Preview Audiences
Noise
Radio usage
Feedback
39. Personal noise inserted and pushed in journalism
Peoplemeter
Diurnals
Bias
Remington
40. A concentration of media industries into an ever smaller number of companies
Media literacy
Publick Occurences
Oligopoly
Feedback
41. Theory that watching mediated violence reduces people's inclination to behave aggressively
Horizontal monopoly
Feedback
Catharsis
Contagion effect
42. Regularly updated online journals that comment on just about everything
Newsreel
Blogs
Secondary research
A. C. Nielson Co
43. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Share Number
Secondary research
Qualitative research
A. C. Nielson Co
44. Technology changes how we live
J.D. Salinger
Imitation
Technological determinism
Agenda Setting
45. Media makes the world smaller (technology)--called _____________ ____________
Radio usage
J.D. Salinger
Early Window
Global village
46. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Marshal McLuhan
Empirical research
Laggards
47. Direct - immediate causes and effects research
Vertical monopoly
Administrative research
Sample
Noise
48. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
News Corp.
Payne Fund Studies 1929
Technological determinism
Stimulation theory
49. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Noise
War
News Corp.
Cable a' la Carte
50. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Rating
Alternative Press
Radio usage
Joint Operating Agreements (JOAs)