Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






2. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






3. Increasing the amount of advertising and mixing commercial and noncommercial media content






4. The Nation's largest metropolitan daily






5. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






6. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






7. The ______ is the source in which the message passes through (example: book - TV channel)






8. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






9. This cheap newsprint created larger readership






10. A social science on human behavior






11. Peeks in mid 20's






12. Stragglers to buying technology






13. Technology changes how we live






14. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






15. Journalists who use things like Twitter to get info out fast - but they are not professional






16. Died recently - wrote The Catcher in the Rye






17. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






18. Records what the TV set was currently set on






19. The ______ sends the message






20. Scientific research






21. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






22. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






23. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






24. Getting information by word of mouth.






25. This relaxed government restrictions on media ownership






26. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






27. Investigative journalists that exposed corruption






28. In social cognitive theory - the direct replication of an observed behavior






29. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






30. Always greater then the rating number






31. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






32. One problem with Schramm's model: there is no longer any _______ in the message






33. The biggest owner of radio stations (Dixie Chick controversy)






34. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






35. Second biggest attention topic in news






36. Theory stating that media defines the world for us (over-arching theory)






37. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






38. Direct - immediate causes and effects research






39. Intellectual questioning about culture and its effect--leads to cultural theory






40. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






41. This invention - used in war - helped to construct the 'inverted pyramid' structure






42. Provide feedback for movies






43. Real-life setting - better - but more expensive






44. _____________ invented the telegraph in ____________ ('What hath God wrought')






45. Owning several types of related businesses across the board






46. Research has already been done for you - you just collect it and put it into your paper






47. Suburban or regional versions of a metropolitan paper






48. Is more credible seeming then newspapers (2 to 1 ratio)






49. Has the most TV audience






50. Writes on a particular area of interest (crime - sports - etc)