Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






2. Peeks in late teens






3. Trying to buy NBC-Universal






4. Died recently - wrote The Catcher in the Rye






5. aguerre and Niepce invented _________ in ____________






6. _________ broadcasted War of the Worlds on Halloween _______.






7. Peeks in mid 60's






8. When one culture forces or pushes their culture on another






9. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






10. Scientific research






11. Story order emphasis that eventually shapes our world views and values of importance






12. Selection Theory: selective about what you remember






13. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






14. Real-life setting - better - but more expensive






15. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






16. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






17. The opinion stage to observable research






18. These papers are still doing good despite the rapid circulation of newspapers






19. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






20. Theory stating that media defines the world for us (over-arching theory)






21. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






22. Second biggest attention topic in news






23. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






24. The theory stating that war - being more visual - will get the most attention and headlines in the news






25. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






26. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






27. A concentration of media industries into an ever smaller number of companies






28. Research has already been done for you - you just collect it and put it into your paper






29. Entry-level job - don't know what you will write






30. Around the World in 72 days--stunt journalist






31. Intellectual questioning about culture and its effect--leads to cultural theory






32. Increasing the amount of advertising and mixing commercial and noncommercial media content






33. Publisher - THE Editor - other editors - designers - reporters






34. Write on specific subject on particular schedule






35. A model stating that effects are limited by individual differences and other factors






36. Direct - immediate causes and effects research






37. Very sensationalistic journalism






38. Anything that interferes with or alters the message






39. _____________ invented the telegraph in ____________ ('What hath God wrought')






40. Peeks in mid 20's






41. A model stating that media has a very direct and universal impact (effect)






42. If the media covers terrorist attacks - it leads to more terrorist attacks






43. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






44. Collection of data that can be characterized and counted in a way. Type of empirical research






45. People that continue to hold out on technologies






46. Has the fewest TV viewers






47. The percentage of the entire population in that media market






48. Name of the guy Hearst send to Cuba






49. Media makes the world smaller (technology)--called _____________ ____________






50. Margin of error in polls