Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: only expose ourselves to those that we will agree with already






2. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






3. Research has already been done for you - you just collect it and put it into your paper






4. When one culture forces or pushes their culture on another






5. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






6. Journalists who use things like Twitter to get info out fast - but they are not professional






7. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






8. The phonograph became the first __________ when Edison put a nickel slot on it






9. Letters to the editor - non-scientific






10. Has the most TV audience






11. Average household has a TV set on...






12. Trying to buy NBC-Universal






13. Peeks in mid 20's






14. A powerful effects model using the analogy of firing something through society for a direct hit






15. Framework for our government






16. A program that is more specialized to a specific demographic






17. Records what the TV set was currently set on






18. Theory that watching mediated violence reduces people's inclination to behave aggressively






19. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






20. This invention - used in war - helped to construct the 'inverted pyramid' structure






21. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






22. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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23. Selection Theory: selective about what we ACTUALLY listen to






24. Age correlates with each medium






25. Has the fewest TV viewers






26. The two (in order) largest newspaper chains (USA Today is owned by one)






27. This host demonstrated cultural imperialism in campaigning for the Finland President

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28. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






29. People that will buy news technologies first






30. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






31. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






32. In social cognitive theory - the direct replication of an observed behavior






33. Sensational stories that do not serve the democratic function of journalism






34. Sole owner of Viacom/CBS






35. Average American spends _________________________ listening to the radio






36. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






37. Weekly news packages in theaters






38. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






39. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






40. A model stating that media has a very direct and universal impact (effect)






41. A model stating that effects are limited by individual differences and other factors






42. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






43. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






44. Viewing violence causes anti-social behavior among some children






45. Around the World in 72 days--stunt journalist






46. ___________ published Publick Occurences in __________






47. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






48. Media makes the world smaller (technology)--called _____________ ____________






49. The percentage of the entire population in that media market






50. If the media covers terrorist attacks - it leads to more terrorist attacks