Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concentration of media industries into an ever smaller number of companies






2. _____________ created the New York Sun in __________






3. Provide feedback for movies






4. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






5. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






6. Theory that we primarily use mass media to check what we already believe






7. Has the most TV audience






8. Collection of data that can be characterized and counted in a way. Type of empirical research






9. _____________ invented the telegraph in ____________ ('What hath God wrought')






10. These papers are still doing good despite the rapid circulation of newspapers






11. Suburban or regional versions of a metropolitan paper






12. Average household has a TV set on...






13. Free - alternative weeklies with a local and political orientation






14. Selection Theory: selective about what we ACTUALLY listen to






15. Single company owns every aspect of business (i.e. production - distribution - etc)






16. The theory stating that war - being more visual - will get the most attention and headlines in the news






17. A program that is more specialized to a specific demographic






18. Intellectual questioning about culture and its effect--leads to cultural theory






19. Set of values and shared beliefs






20. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






21. Television's ability to move people toward a common understanding of how things are






22. Research that examines larger cultural effects






23. The recent e-book battle on the Kindle is between these two...






24. Letters to the editor - non-scientific






25. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






26. Increasing the amount of advertising and mixing commercial and noncommercial media content






27. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






28. The Nation's largest metropolitan daily






29. A proportion taken to represent the population






30. Theory stating that media defines the world for us (over-arching theory)






31. The ______ is the source in which the message passes through (example: book - TV channel)






32. Journalists who use things like Twitter to get info out fast - but they are not professional






33. Selection Theory: selective about what you remember






34. Peeks mid 50's






35. When one culture forces or pushes their culture on another






36. Getting information by word of mouth.






37. Research has already been done for you - you just collect it and put it into your paper






38. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






39. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






40. The biggest owner of radio stations (Dixie Chick controversy)






41. This relaxed government restrictions on media ownership






42. Personal noise inserted and pushed in journalism






43. Writes on a particular area of interest (crime - sports - etc)






44. 'The medium is the message'






45. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






46. People that continue to hold out on technologies






47. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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48. ___________ invented the printing press in __________






49. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






50. Original research. Do it yourself