Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Story order emphasis that eventually shapes our world views and values of importance






2. Name of the guy Hearst send to Cuba






3. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






4. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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5. Died recently - wrote The Catcher in the Rye






6. Television's ability to move people toward a common understanding of how things are






7. Peeks in mid 60's






8. Sole owner of News Corp.






9. Second biggest attention topic in news






10. Where old and new media collide--media across multiple platforms






11. Is more credible seeming then newspapers (2 to 1 ratio)






12. Regularly updated online journals that comment on just about everything






13. 'The medium is the message'






14. Framework for our government






15. Theory that there are multiple opinion leaders that shaper our viewpoints






16. Publisher - THE Editor - other editors - designers - reporters






17. Writes on a particular area of interest (crime - sports - etc)






18. Peeks in late teens






19. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






20. The theory stating that war - being more visual - will get the most attention and headlines in the news






21. Universe. Entirety of what you are studying.






22. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






23. _____________ invented the telephone in _____________






24. Artificial setting - easier and less expensive - but not as accurate in results






25. If the media covers terrorist attacks - it leads to more terrorist attacks






26. This host demonstrated cultural imperialism in campaigning for the Finland President

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27. Entry-level job - don't know what you will write






28. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






29. Age correlates with each medium






30. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






31. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






33. Set of values and shared beliefs






34. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






35. In social cognitive theory - the direct replication of an observed behavior






36. Original research. Do it yourself






37. ___________ invented the printing press in __________






38. Awarded every April since 1917 for excellence






39. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






40. Intellectual questioning about culture and its effect--leads to cultural theory






41. Trying to buy NBC-Universal






42. Recently announced that it would charge for frequent access to website (newspaper)






43. These papers are still doing good despite the rapid circulation of newspapers






44. Single company owns every aspect of business (i.e. production - distribution - etc)






45. Free - alternative weeklies with a local and political orientation






46. The ability to effectively and efficiently comprehend and use any form of mediated communication






47. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






48. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






49. NBC is believed to have noise for _______ because it is owned by GE






50. _____________ created the New York Sun in __________