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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - the direct replication of an observed behavior
Audience Generated Feedback
Payne Fund Studies 1929
Wilbur Schramm
Imitation
2. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Primary Research
Sumner Redstone
Desensitization
Zoned editions
3. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Soft news
Survey
Diurnals
4. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Nellie Bly
Late Majority
Identification
5. People that will buy news technologies first
Innovators/Early Adaptors
Gannett and McClatchy
Content Analysis
Telegraph
6. Ownership of media companies by multinational corporations
Citizen Kane 1941
Telecommunications Act of 1996
Globalization
Sumner Redstone
7. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Pulitzer Prize
Convergence
Economy
8. Getting information by word of mouth.
Agenda Setting
Imitation
Multi-Step Flow theory
Two Step Flow
9. A model stating that media has a very direct and universal impact (effect)
Horizontal monopoly
Powerful Effects Model
Content Analysis
Samuel Morse 1844
10. Anything that interferes with or alters the message
Sample
Pulitzer Prize
Noise
Agenda-Setting Effect
11. Theory that there are multiple opinion leaders that shaper our viewpoints
Samuel Morse 1844
Federalist Papers
Multi-Step Flow theory
Narrowcasting
12. First American Newspaper
Publick Occurences
Pulitzer Prize
The New York Times
5%
13. A social science on human behavior
Communication
Telecommunications Act of 1996
Empirical research
Contagion effect
14. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Desensitization
Catharsis theory
Viacom/CBS
Laggards
15. Journalists who use things like Twitter to get info out fast - but they are not professional
Federalist Papers
General Assignment Reporters (GAs)
Citizen Journalists
Vertical monopoly
16. A concentration of media industries into an ever smaller number of companies
TV
Convergence
Peoplemeter
Oligopoly
17. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Jukebox
Summer
Two Step Flow
18. Framework for our government
Empirical research
Integrated audience reach
Federalist Papers
Hard news
19. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Time Warner
Lab experiments
Zoned editions
20. __________came up with the basic model of mass communication
Experiment
Stimulation theory
Early Majority
Wilbur Schramm
21. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Albert Bandura
Winter
Samuel Morse 1844
Peoplemeter
22. Famous radio broadcast proving limited effects theories
Hard news
Open-Ended questions
Citizen Kane 1941
War of the Worlds
23. This host demonstrated cultural imperialism in campaigning for the Finland President
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24. A model stating that media can effect some people - but not others (not everyone)
Communication
Hard news
Mixed Effects Model
News Diffusion
25. Receiver's response to message
General Assignment Reporters (GAs)
The New York Sun
Feedback
Globalization
26. The ______ sends the message
Encoder
Narrowcasting
Culture
John Peter Zenger New York Weekly
27. aguerre and Niepce invented _________ in ____________
War
Still photography 1839
Media literacy
Joseph Pulitzer
28. Television's ability to move people toward a common understanding of how things are
Cultural Hegemony
Summer
Penny Press
Mainstreaming
29. Sole owner of Viacom/CBS
Albert Bandura
Selective Retention
Soft news
Sumner Redstone
30. When one culture forces or pushes their culture on another
Powerful Effects Model
Convergence
Cultural Hegemony
Audience Generated Feedback
31. Investigative journalists that exposed corruption
Stimulation theory
Culture
Early Majority
Muckrakers
32. _____________ created the New York Sun in __________
Benjamin Day 1833
Johannes Gutenberg 1456
GE/NBC-Universal
Bias
33. Weekly news packages in theaters
Newsreel
Identification
Product Placement
60% More violent
34. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Corp.
News Diffusion
Viacom/CBS
Alexander Graham Bell 1876
35. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Population
Clear Channel
Sample
36. Theory that we only pick media that we will find gratifying
Uses and Gratification
Selective Retention
Cable a' la Carte
The New York Times
37. Age correlates with each medium
Viacom/CBS
Identification
Burning Tank Theory
Fact about the usage of the media
38. The TV world is __________________ then the real world
Jukebox
60% More violent
Orson Wells 1938
Publick Occurences
39. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Newspaper Hierarchy
Joint Operating Agreements (JOAs)
Zoned editions
60% More violent
40. Records what the TV set was currently set on
Noise
Marshal McLuhan
Two Step Flow
Audimeter
41. Theory stating that media defines the world for us (over-arching theory)
Catharsis theory
Cultivation Theory
Empirical research
Early Window
42. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Zoned editions
Audience - visual - economic - political - gatekeepers
Limited Effects Model
Penny Press
43. Publisher - THE Editor - other editors - designers - reporters
Citizen Journalists
Newspaper Hierarchy
Alternative Press
Preview Audiences
44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Close-ended questions
Qualitative research
Conan O'Brian
Integrated audience reach
45. Average household has a TV set on...
Thomas Edison 1877
Summer
Narrowcasting
7 hours a day
46. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Joint Operating Agreements (JOAs)
Lab experiments
Alexander Graham Bell 1876
Dissonance Theory
47. Real-life setting - better - but more expensive
Cultural Hegemony
Field experiments
Federalist Papers
Benjamin Day 1833
48. Trying to buy NBC-Universal
Disney
Saturation Stage
Comcast
Nellie Bly
49. The first major daily
Thomas Edison 1877
The New York Times
Convergence
The New York Sun
50. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
The New York Sun
Dissonance Theory
Alternative Press
Uses and Gratification