Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A social science on human behavior






2. Publisher - THE Editor - other editors - designers - reporters






3. The two (in order) largest newspaper chains (USA Today is owned by one)






4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






5. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






6. Around the World in 72 days--stunt journalist






7. Sensational stories that do not serve the democratic function of journalism






8. The percentage of the entire population in that media market






9. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






10. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






11. Records what the TV set was currently set on






12. If the media covers terrorist attacks - it leads to more terrorist attacks






13. Theory that there are multiple opinion leaders that shaper our viewpoints






14. Died recently - wrote The Catcher in the Rye






15. This relaxed government restrictions on media ownership






16. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






17. These papers are still doing good despite the rapid circulation of newspapers






18. Father of Social Science Research






19. Trying to buy NBC-Universal






20. Media makes the world smaller (technology)--called _____________ ____________






21. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






22. A model stating that effects are limited by individual differences and other factors






23. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






24. Theory stating that media defines the world for us (over-arching theory)






25. Personal noise inserted and pushed in journalism






26. The phonograph became the first __________ when Edison put a nickel slot on it






27. Regularly updated online journals that comment on just about everything






28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






29. Selection Theory: only expose ourselves to those that we will agree with already






30. Peeks in mid 20's






31. Theory that we primarily use mass media to check what we already believe






32. Suburban or regional versions of a metropolitan paper






33. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






34. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






35. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






36. A model stating that media has a very direct and universal impact (effect)






37. Original research. Do it yourself






38. Sole owner of Viacom/CBS






39. Always greater then the rating number






40. Investigative journalists that exposed corruption






41. Peeks in mid 60's






42. _____________ invented the telephone in _____________






43. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






44. One problem with Schramm's model: there is no longer any _______ in the message






45. Entry-level job - don't know what you will write






46. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






47. Awarded every April since 1917 for excellence






48. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






50. Part of a survey. More then just a one word answer needed. No yes or no questions