Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ invented the telephone in _____________






2. This invention - used in war - helped to construct the 'inverted pyramid' structure






3. Average household has a TV set on...






4. _________ broadcasted War of the Worlds on Halloween _______.






5. Single company owns every aspect of business (i.e. production - distribution - etc)






6. Is more credible seeming then newspapers (2 to 1 ratio)






7. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






8. The percentage of the entire population in that media market






9. Original research. Do it yourself






10. Has the fewest TV viewers






11. Peeks in mid 20's






12. ____________ invented the phonograph in _________






13. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






14. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






15. Intellectual questioning about culture and its effect--leads to cultural theory






16. 'The medium is the message'






17. Suburban or regional versions of a metropolitan paper






18. The two (in order) largest newspaper chains (USA Today is owned by one)






19. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






20. Story order emphasis that eventually shapes our world views and values of importance






21. Records what the TV set was currently set on






22. Age correlates with each medium






23. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






24. Sole owner of Viacom/CBS






25. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






26. Theory that watching mediated violence reduces people's inclination to behave aggressively






27. Where old and new media collide--media across multiple platforms






28. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






29. The ______ sends the message






30. Average American spends _________________________ listening to the radio






31. Regularly updated online journals that comment on just about everything






32. The theory stating that war - being more visual - will get the most attention and headlines in the news






33. Collection of data that can be characterized and counted in a way. Type of empirical research






34. Stragglers to buying technology






35. aguerre and Niepce invented _________ in ____________






36. Getting information by word of mouth.






37. NBC is believed to have noise for _______ because it is owned by GE






38. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






39. The Nation's largest metropolitan daily






40. ___________ invented the printing press in __________






41. Viewing violence causes anti-social behavior among some children






42. Media makes the world smaller (technology)--called _____________ ____________






43. _____________ created the New York Sun in __________






44. Set of values and shared beliefs






45. If the media covers terrorist attacks - it leads to more terrorist attacks






46. The first major daily






47. A social science on human behavior






48. In social cognitive theory - the direct replication of an observed behavior






49. Personal noise inserted and pushed in journalism






50. Research that examines larger cultural effects