Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Has the fewest TV viewers






2. Has the most TV audience






3. First American Newspaper






4. These papers are still doing good despite the rapid circulation of newspapers






5. Average household has a TV set on...






6. This host demonstrated cultural imperialism in campaigning for the Finland President


7. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






8. Trying to buy NBC-Universal






9. Research has already been done for you - you just collect it and put it into your paper






10. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






11. Media makes the world smaller (technology)--called _____________ ____________






12. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






13. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






14. Theory stating that media defines the world for us (over-arching theory)






15. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






16. Placing of stories around ads






17. Regularly updated online journals that comment on just about everything






18. Owning several types of related businesses across the board






19. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






20. Selection Theory: selective about what you remember






21. Very sensationalistic journalism






22. Set of values and shared beliefs






23. Where old and new media collide--media across multiple platforms






24. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






25. Margin of error in polls






26. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






27. The theory stating that war - being more visual - will get the most attention and headlines in the news






28. The biggest owner of radio stations (Dixie Chick controversy)






29. Recently announced that it would charge for frequent access to website (newspaper)






30. In social cognitive theory - the direct replication of an observed behavior






31. Stragglers to buying technology






32. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






33. Collection of data that can be characterized and counted in a way. Type of empirical research






34. Receiver's response to message






35. Weekly news packages in theaters






36. The TV world is __________________ then the real world






37. Theory that watching mediated violence reduces people's inclination to behave aggressively






38. __________came up with the basic model of mass communication






39. Provide feedback for movies






40. Peeks in mid 20's






41. A proportion taken to represent the population






42. Research that examines larger cultural effects






43. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






44. Write on specific subject on particular schedule






45. The ______ sends the message






46. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






47. When one culture forces or pushes their culture on another






48. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






49. Theory that we primarily use mass media to check what we already believe






50. The ______ is the receiver of the message