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Mass Communications

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television's ability to move people toward a common understanding of how things are

2. Letters to the editor - non-scientific

3. The TV world is __________________ then the real world

4. First American Newspaper

5. Getting information by word of mouth.

6. The two (in order) largest newspaper chains (USA Today is owned by one)

7. Anything that interferes with or alters the message

8. Personal noise inserted and pushed in journalism

9. Publisher - THE Editor - other editors - designers - reporters

10. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior

11. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see

12. Margin of error in polls

13. Age correlates with each medium

14. Has the most TV audience

15. NBC is believed to have noise for _______ because it is owned by GE

16. Where old and new media collide--media across multiple platforms

17. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen

18. People that will buy news technologies first

19. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response

20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate

21. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.

22. The ______ sends the message

23. Recently announced that it would charge for frequent access to website (newspaper)

24. The biggest owner of radio stations (Dixie Chick controversy)

25. 'The medium is the message'

26. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate

27. Around the World in 72 days--stunt journalist

28. _____________ invented the telegraph in ____________ ('What hath God wrought')

29. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign

30. Theory that there are multiple opinion leaders that shaper our viewpoints

31. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.

32. Direct - immediate causes and effects research

33. aguerre and Niepce invented _________ in ____________

34. Peeks in mid 60's

35. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair

36. A model stating that effects are limited by individual differences and other factors

37. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary

38. Owning several types of related businesses across the board

39. A proportion taken to represent the population

40. Scientific research

41. Average American spends _________________________ listening to the radio

42. Has the fewest TV viewers

43. Real-life setting - better - but more expensive

44. _____________ invented the telephone in _____________

45. Free - alternative weeklies with a local and political orientation

46. Investigative journalists that exposed corruption

47. Sole owner of News Corp.

48. Stories that help citizens to make intelligent decisions and keep up with important issues of the day

49. True frontrunners of our daily newspaper (local news on news sheets

50. Famous radio broadcast proving limited effects theories