Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






2. Receiver's response to message






3. Publisher - THE Editor - other editors - designers - reporters






4. A model stating that effects are limited by individual differences and other factors






5. Theory that we only pick media that we will find gratifying






6. This relaxed government restrictions on media ownership






7. Stragglers to buying technology






8. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






9. A model stating that media has a very direct and universal impact (effect)






10. Selection Theory: selective about what we ACTUALLY listen to






11. Peeks in mid 60's






12. The TV world is __________________ then the real world






13. These papers are still doing good despite the rapid circulation of newspapers






14. ____________ invented the phonograph in _________






15. Research has already been done for you - you just collect it and put it into your paper






16. People that will buy news technologies first






17. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






18. Age correlates with each medium






19. In social cognitive theory - the direct replication of an observed behavior






20. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


21. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






22. Selection Theory: selective about what you remember






23. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






24. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






25. Has the fewest TV viewers






26. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






27. Personal noise inserted and pushed in journalism






28. The biggest owner of radio stations (Dixie Chick controversy)






29. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






30. Sole owner of News Corp.






31. Technology changes how we live






32. Weekly news packages in theaters






33. Journalists who use things like Twitter to get info out fast - but they are not professional






34. Investigative journalists that exposed corruption






35. The phonograph became the first __________ when Edison put a nickel slot on it






36. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






37. The ______ is the source in which the message passes through (example: book - TV channel)






38. The ______ is the receiver of the message






39. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






40. Television's ability to move people toward a common understanding of how things are






41. The first major daily






42. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






43. Regularly updated online journals that comment on just about everything






44. Recently announced that it would charge for frequent access to website (newspaper)






45. Famous radio broadcast proving limited effects theories






46. The ______ sends the message






47. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






48. Writes on a particular area of interest (crime - sports - etc)






49. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






50. The recent e-book battle on the Kindle is between these two...







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests