Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal noise inserted and pushed in journalism






2. Research has already been done for you - you just collect it and put it into your paper






3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






4. The ______ is the receiver of the message






5. Viewing violence causes anti-social behavior among some children






6. _________ was tried for libel against the British in his newspaper ___________






7. Age correlates with each medium






8. Awarded every April since 1917 for excellence






9. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






10. Theory stating that media defines the world for us (over-arching theory)






11. Set of values and shared beliefs






12. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






13. Theory that there are multiple opinion leaders that shaper our viewpoints






14. A program that is more specialized to a specific demographic






15. Margin of error in polls






16. Sensational stories that do not serve the democratic function of journalism






17. A concentration of media industries into an ever smaller number of companies






18. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






19. Weekly news packages in theaters






20. _____________ created the New York Sun in __________






21. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






22. Has the most TV audience






23. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






24. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






25. aguerre and Niepce invented _________ in ____________






26. Entry-level job - don't know what you will write






27. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






28. Sole owner of Viacom/CBS






29. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






30. Universe. Entirety of what you are studying.






31. ___________ published Publick Occurences in __________






32. Theory that we only pick media that we will find gratifying






33. Does not establish causality. Covers what the majority thinks. All perception






34. The Nation's largest metropolitan daily






35. Collection of data that can be characterized and counted in a way. Type of empirical research






36. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






37. _____________ invented the telegraph in ____________ ('What hath God wrought')






38. A model stating that media has a very direct and universal impact (effect)






39. A social science on human behavior






40. Is more credible seeming then newspapers (2 to 1 ratio)






41. A powerful effects model using the analogy of firing something through society for a direct hit






42. Name of the guy Hearst send to Cuba






43. Peeks in mid 60's






44. Journalists who use things like Twitter to get info out fast - but they are not professional






45. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






46. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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47. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






48. Average household has a TV set on...






49. Provide feedback for movies






50. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War