Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






2. _________ broadcasted War of the Worlds on Halloween _______.






3. Has the fewest TV viewers






4. Personal noise inserted and pushed in journalism






5. _________ was tried for libel against the British in his newspaper ___________






6. aguerre and Niepce invented _________ in ____________






7. Write on specific subject on particular schedule






8. Peeks in late teens






9. The two (in order) largest newspaper chains (USA Today is owned by one)






10. Framework for our government






11. A concentration of media industries into an ever smaller number of companies






12. Original research. Do it yourself






13. Research has already been done for you - you just collect it and put it into your paper






14. The biggest owner of radio stations (Dixie Chick controversy)






15. Anything that interferes with or alters the message






16. Selection Theory: only expose ourselves to those that we will agree with already






17. 'The medium is the message'






18. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






19. Story order emphasis that eventually shapes our world views and values of importance






20. NBC is believed to have noise for _______ because it is owned by GE






21. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






22. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






23. The first major daily






24. Age correlates with each medium






25. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






26. Journalists who use things like Twitter to get info out fast - but they are not professional






27. A proportion taken to represent the population






28. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






29. When one culture forces or pushes their culture on another






30. Theory that we primarily use mass media to check what we already believe






31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






32. This cheap newsprint created larger readership






33. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






34. Father of Social Science Research






35. Second biggest attention topic in news






36. Publisher - THE Editor - other editors - designers - reporters






37. Universe. Entirety of what you are studying.






38. Selection Theory: selective about what you remember






39. A model stating that media can effect some people - but not others (not everyone)






40. ___________ invented the printing press in __________






41. The opinion stage to observable research






42. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






43. The TV world is __________________ then the real world






44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






45. One problem with Schramm's model: there is no longer any _______ in the message






46. The Nation's largest metropolitan daily






47. Increasing the amount of advertising and mixing commercial and noncommercial media content






48. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






49. Intellectual questioning about culture and its effect--leads to cultural theory






50. Ownership of media companies by multinational corporations