Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






2. Receiver's response to message






3. Is more credible seeming then newspapers (2 to 1 ratio)






4. Publisher - THE Editor - other editors - designers - reporters






5. A model stating that media has a very direct and universal impact (effect)






6. True frontrunners of our daily newspaper (local news on news sheets






7. Targeting niche audiences--easier to use selection theory






8. The ability to effectively and efficiently comprehend and use any form of mediated communication






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






11. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






12. Personal noise inserted and pushed in journalism






13. Research has already been done for you - you just collect it and put it into your paper






14. One problem with Schramm's model: there is no longer any _______ in the message






15. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






16. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






17. The Nation's largest metropolitan daily






18. Ownership of media companies by multinational corporations






19. Name of the guy Hearst send to Cuba






20. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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21. Original research. Do it yourself






22. Does not establish causality. Covers what the majority thinks. All perception






23. Theory that watching mediated violence reduces people's inclination to behave aggressively






24. Father of Social Science Research






25. ___________ published Publick Occurences in __________






26. Stragglers to buying technology






27. Theory that there are multiple opinion leaders that shaper our viewpoints






28. Single company owns every aspect of business (i.e. production - distribution - etc)






29. _________ broadcasted War of the Worlds on Halloween _______.






30. ___________ invented the printing press in __________






31. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






32. Sole owner of News Corp.






33. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






34. Average household has a TV set on...






35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






36. Recently announced that it would charge for frequent access to website (newspaper)






37. Entry-level job - don't know what you will write






38. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






39. Anything that interferes with or alters the message






40. Peeks in mid 60's






41. Died recently - wrote The Catcher in the Rye






42. Intellectual questioning about culture and its effect--leads to cultural theory






43. The ______ is the source in which the message passes through (example: book - TV channel)






44. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






45. Writes on a particular area of interest (crime - sports - etc)






46. A concentration of media industries into an ever smaller number of companies






47. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






48. The ______ sends the message






49. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






50. Set of values and shared beliefs