Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sensational stories that do not serve the democratic function of journalism






2. Sole owner of News Corp.






3. Viewing violence causes anti-social behavior among some children






4. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






5. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






6. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






7. In social cognitive theory - the direct replication of an observed behavior






8. Has the most TV audience






9. Age correlates with each medium






10. A model stating that media can effect some people - but not others (not everyone)






11. This cheap newsprint created larger readership






12. Selection Theory: only expose ourselves to those that we will agree with already






13. The ability to effectively and efficiently comprehend and use any form of mediated communication






14. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






15. Average household has a TV set on...






16. Peeks in late teens






17. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






18. Personal noise inserted and pushed in journalism






19. Original research. Do it yourself






20. Ownership of media companies by multinational corporations






21. Universe. Entirety of what you are studying.






22. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






23. Media makes the world smaller (technology)--called _____________ ____________






24. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






25. 'The medium is the message'






26. Writes on a particular area of interest (crime - sports - etc)






27. Father of Social Science Research






28. Real-life setting - better - but more expensive






29. Awarded every April since 1917 for excellence






30. Framework for our government






31. NBC is believed to have noise for _______ because it is owned by GE






32. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






33. Intellectual questioning about culture and its effect--leads to cultural theory






34. ____________ invented the phonograph in _________






35. Where old and new media collide--media across multiple platforms






36. Increasing the amount of advertising and mixing commercial and noncommercial media content






37. Single company owns every aspect of business (i.e. production - distribution - etc)






38. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






39. Died recently - wrote The Catcher in the Rye






40. People that will buy news technologies first






41. Set of values and shared beliefs






42. Letters to the editor - non-scientific






43. Entry-level job - don't know what you will write






44. Investigative journalists that exposed corruption






45. Provide feedback for movies






46. Story order emphasis that eventually shapes our world views and values of importance






47. ___________ invented the printing press in __________






48. Receiver's response to message






49. Regularly updated online journals that comment on just about everything






50. The theory stating that war - being more visual - will get the most attention and headlines in the news