Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what we ACTUALLY listen to






2. These papers are still doing good despite the rapid circulation of newspapers






3. Entry-level job - don't know what you will write






4. Story order emphasis that eventually shapes our world views and values of importance






5. Write on specific subject on particular schedule






6. Letters to the editor - non-scientific






7. Getting information by word of mouth.






8. Television's ability to move people toward a common understanding of how things are






9. The biggest owner of radio stations (Dixie Chick controversy)






10. The two (in order) largest newspaper chains (USA Today is owned by one)






11. The percentage of the entire population in that media market






12. Father of Social Science Research






13. Targeting niche audiences--easier to use selection theory






14. The ______ is the source in which the message passes through (example: book - TV channel)






15. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






16. ___________ invented the printing press in __________






17. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






18. The ______ sends the message






19. Receiver's response to message






20. Age correlates with each medium






21. A model stating that media has a very direct and universal impact (effect)






22. Ownership of media companies by multinational corporations






23. Free - alternative weeklies with a local and political orientation






24. Where old and new media collide--media across multiple platforms






25. The ______ is the receiver of the message






26. Collection of data that can be characterized and counted in a way. Type of empirical research






27. __________came up with the basic model of mass communication






28. A powerful effects model using the analogy of firing something through society for a direct hit






29. Single company owns every aspect of business (i.e. production - distribution - etc)






30. _____________ invented the telephone in _____________






31. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






32. Framework for our government






33. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






34. The phonograph became the first __________ when Edison put a nickel slot on it






35. A model stating that media can effect some people - but not others (not everyone)






36. _________ was tried for libel against the British in his newspaper ___________






37. Average American spends _________________________ listening to the radio






38. This invention - used in war - helped to construct the 'inverted pyramid' structure






39. Technology changes how we live






40. Artificial setting - easier and less expensive - but not as accurate in results






41. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






42. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






43. Universe. Entirety of what you are studying.






44. First American Newspaper






45. A social science on human behavior






46. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






47. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






48. This cheap newsprint created larger readership






49. Viewing violence causes anti-social behavior among some children






50. Scientific research