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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Free - alternative weeklies with a local and political orientation
Muckrakers
cartoons
Dissident Press
J.D. Salinger
2. A model stating that effects are limited by individual differences and other factors
Wilbur Schramm
Survey
Catharsis theory
Limited Effects Model
3. Selection Theory: only expose ourselves to those that we will agree with already
Interpreter
Selective exposure
Payne Fund Studies 1929
Panel Study
4. Theory that we primarily use mass media to check what we already believe
Primary Research
Reinforcement Theory
Still photography 1839
Remington
5. Set of values and shared beliefs
Culture
Passive Peoplemeter
Benjamin Harris 1690
Selective Perception
6. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Amazon and MacMillan Publishing
Economy
Content Analysis
7. Sole owner of News Corp.
Rupert Murdoch
Sumner Redstone
Remington
Late Majority
8. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Contagion effect
Sample
Early Majority
Beat Reporters
9. A proportion taken to represent the population
Economy
J.D. Salinger
Sample
Selective exposure
10. Suburban or regional versions of a metropolitan paper
Comcast
Zoned editions
Two Step Flow
William Randolph Hearst
11. In social cognitive theory - the direct replication of an observed behavior
Media literacy
Rupert Murdoch
Imitation
Agenda Setting
12. Theory that we only pick media that we will find gratifying
Yellow Journalism
Decoder
Uses and Gratification
Johannes Gutenberg 1456
13. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Newsreel
Experiment
Burning Tank Theory
Clear Channel
14. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Cable a' la Carte
Encoder
Amazon and MacMillan Publishing
15. Average household has a TV set on...
Globalization
7 hours a day
Qualitative research
Dissonance Theory
16. Entry-level job - don't know what you will write
Share Number
Fact about the usage of the media
Multi-Step Flow theory
General Assignment Reporters (GAs)
17. When one culture forces or pushes their culture on another
Conan O'Brian
Cultural Hegemony
Mixed Effects Model
Gannett and McClatchy
18. The recent e-book battle on the Kindle is between these two...
Early Majority
GE/NBC-Universal
Amazon and MacMillan Publishing
Communication
19. Died recently - wrote The Catcher in the Rye
Disney
J.D. Salinger
Alexander Graham Bell 1876
Multi-Step Flow theory
20. Peeks in late teens
Fact about the usage of the media
J.D. Salinger
Radio usage
Horizontal monopoly
21. People that continue to hold out on technologies
Empirical research
Mixed Effects Model
Laggards
Peoplemeter
22. The ______ sends the message
Media Originated Feedback
Encoder
Newsreel
small town papers
23. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Oligopoly
Jukebox
Peoplemeter
Integrated audience reach
24. Research has already been done for you - you just collect it and put it into your paper
Global village
News Corp.
Nellie Bly
Secondary research
25. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
News Diffusion
Arbitron
Qualitative research
Rating
26. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
NY Times
Watergate Nixon
Print media usage
Product Placement
27. The TV world is __________________ then the real world
60% More violent
Print media usage
Zoned editions
Mixed Effects Model
28. This cheap newsprint created larger readership
Peoplemeter
Penny Press
Field experiments
Joseph Pulitzer
29. Artificial setting - easier and less expensive - but not as accurate in results
Wilbur Schramm
Late Majority
Media Originated Feedback
Lab experiments
30. A program that is more specialized to a specific demographic
Joint Operating Agreements (JOAs)
Narrowcasting
Joseph Pulitzer
TV watching
31. People that will buy news technologies first
Share
Innovators/Early Adaptors
William Randolph Hearst
Integrated audience reach
32. Journalists who use things like Twitter to get info out fast - but they are not professional
Print media usage
Passive Peoplemeter
The New York Sun
Citizen Journalists
33. Sole owner of Viacom/CBS
Sumner Redstone
Movie usage
The New York Times
Rupert Murdoch
34. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Content Analysis
Contagion effect
Early Window
Samuel Morse 1844
35. The Nation's largest metropolitan daily
The New York Times
Catharsis
Mixed Effects Model
Clear Channel
36. Research that examines larger cultural effects
Critical research
Powerful Effects Model
Benjamin Harris 1690
Telegraph
37. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Cultivation Theory
Dissonance Theory
Integrated audience reach
Agenda-Setting Effect
38. A social science on human behavior
Culture
Two-Step Flow theory
Amazon and MacMillan Publishing
Communication
39. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Print media usage
Contagion effect
Cultivation Analysis
Joint Operating Agreements (JOAs)
40. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Arbitron
Hard news
Catharsis theory
Oligopoly
41. First American Newspaper
The New York Sun
Feedback
Publick Occurences
Wire Services
42. A concentration of media industries into an ever smaller number of companies
Columnists
Oligopoly
Imitation
Reinforcement Theory
43. Peeks mid 50's
5%
Print media usage
The New York Sun
TV watching
44. This invention - used in war - helped to construct the 'inverted pyramid' structure
Citizen Kane 1941
Telegraph
Muckrakers
Sample
45. Weekly news packages in theaters
Feedback
Newsreel
Reinforcement Theory
Beat Reporters
46. Receiver's response to message
Agenda Setting
Cultivation Theory
Feedback
Citizen Kane 1941
47. Theory that watching mediated violence reduces people's inclination to behave aggressively
Nellie Bly
Thomas Edison 1877
Media literacy
Catharsis
48. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Two-Step Flow theory
Clear Channel
Blogs
cartoons
49. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Pulitzer Prize
Imitation
Cultural Hegemony
50. _____________ created the New York Sun in __________
Survey
Benjamin Day 1833
Horizontal monopoly
Delay