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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Famous radio broadcast proving limited effects theories






2. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






3. Weekly news packages in theaters






4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






5. Around the World in 72 days--stunt journalist






6. Anything that interferes with or alters the message






7. Very sensationalistic journalism






8. Peeks mid 50's






9. Suburban or regional versions of a metropolitan paper






10. A model stating that media has a very direct and universal impact (effect)






11. Peeks in mid 60's






12. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






13. The biggest owner of radio stations (Dixie Chick controversy)






14. Sole owner of News Corp.






15. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






16. A model stating that effects are limited by individual differences and other factors






17. Framework for our government






18. The two (in order) largest newspaper chains (USA Today is owned by one)






19. The recent e-book battle on the Kindle is between these two...






20. ____________ invented the phonograph in _________






21. Father of Social Science Research






22. Write on specific subject on particular schedule






23. People that will buy news technologies first






24. The phonograph became the first __________ when Edison put a nickel slot on it






25. Viewing violence causes anti-social behavior among some children






26. Age correlates with each medium






27. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






28. _____________ created the New York Sun in __________






29. A powerful effects model using the analogy of firing something through society for a direct hit






30. Television's ability to move people toward a common understanding of how things are






31. Sole owner of Viacom/CBS






32. ___________ invented the printing press in __________






33. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






35. Receiver's response to message






36. Average household has a TV set on...






37. This relaxed government restrictions on media ownership






38. Ownership of media companies by multinational corporations






39. Research has already been done for you - you just collect it and put it into your paper






40. Publisher - THE Editor - other editors - designers - reporters






41. True frontrunners of our daily newspaper (local news on news sheets






42. The percentage of the entire population in that media market






43. Scientific research






44. Intellectual questioning about culture and its effect--leads to cultural theory






45. The opinion stage to observable research






46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






47. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






48. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






49. The Nation's largest metropolitan daily






50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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