Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Personal noise inserted and pushed in journalism






2. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






3. Universe. Entirety of what you are studying.






4. Framework for our government






5. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






6. Does not establish causality. Covers what the majority thinks. All perception






7. Second biggest attention topic in news






8. NBC is believed to have noise for _______ because it is owned by GE






9. This relaxed government restrictions on media ownership






10. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






11. People that will buy news technologies first






12. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






13. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






14. Margin of error in polls






15. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






16. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






17. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






18. The ______ sends the message






19. Selection Theory: selective about what you remember






20. Age correlates with each medium






21. Famous radio broadcast proving limited effects theories






22. Theory that we primarily use mass media to check what we already believe






23. A concentration of media industries into an ever smaller number of companies






24. Technology changes how we live






25. Original research. Do it yourself






26. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






27. A powerful effects model using the analogy of firing something through society for a direct hit






28. Placing of stories around ads






29. Stragglers to buying technology






30. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






31. The ______ is the receiver of the message






32. Story order emphasis that eventually shapes our world views and values of importance






33. True frontrunners of our daily newspaper (local news on news sheets






34. A model stating that effects are limited by individual differences and other factors






35. _________ was tried for libel against the British in his newspaper ___________






36. Entry-level job - don't know what you will write






37. Very sensationalistic journalism






38. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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39. ___________ invented the printing press in __________






40. Direct - immediate causes and effects research






41. A proportion taken to represent the population






42. Scientific research






43. A model stating that media can effect some people - but not others (not everyone)






44. Publisher - THE Editor - other editors - designers - reporters






45. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






46. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






47. Father of Social Science Research






48. Theory that there are multiple opinion leaders that shaper our viewpoints






49. Peeks mid 50's






50. _____________ created the New York Sun in __________