Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anything that interferes with or alters the message






2. In social cognitive theory - the direct replication of an observed behavior






3. A model stating that media has a very direct and universal impact (effect)






4. The Nation's largest metropolitan daily






5. Writes on a particular area of interest (crime - sports - etc)






6. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






7. Theory that there are multiple opinion leaders that shaper our viewpoints






8. Media makes the world smaller (technology)--called _____________ ____________






9. A social science on human behavior






10. Peeks mid 50's






11. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






12. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






13. Theory stating that media defines the world for us (over-arching theory)






14. Always greater then the rating number






15. Sole owner of News Corp.






16. Original research. Do it yourself






17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






18. Age correlates with each medium






19. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






20. The first major daily






21. Increasing the amount of advertising and mixing commercial and noncommercial media content






22. _________ was tried for libel against the British in his newspaper ___________






23. ___________ published Publick Occurences in __________






24. Technology changes how we live






25. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






26. A model stating that media can effect some people - but not others (not everyone)






27. The ______ sends the message






28. Journalists who use things like Twitter to get info out fast - but they are not professional






29. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






30. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






31. A proportion taken to represent the population






32. The theory stating that war - being more visual - will get the most attention and headlines in the news






33. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels


34. This invention - used in war - helped to construct the 'inverted pyramid' structure






35. Sensational stories that do not serve the democratic function of journalism






36. Set of values and shared beliefs






37. Peeks in mid 60's






38. Framework for our government






39. Publisher - THE Editor - other editors - designers - reporters






40. Regularly updated online journals that comment on just about everything






41. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






42. NBC is believed to have noise for _______ because it is owned by GE






43. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






44. A powerful effects model using the analogy of firing something through society for a direct hit






45. Name of the guy Hearst send to Cuba






46. Placing of stories around ads






47. Viewing violence causes anti-social behavior among some children






48. The TV world is __________________ then the real world






49. aguerre and Niepce invented _________ in ____________






50. Does not establish causality. Covers what the majority thinks. All perception