Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Around the World in 72 days--stunt journalist






2. Has the fewest TV viewers






3. Provide feedback for movies






4. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






5. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






6. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






7. Set of values and shared beliefs






8. Sensational stories that do not serve the democratic function of journalism






9. Writes on a particular area of interest (crime - sports - etc)






10. A program that is more specialized to a specific demographic






11. Anything that interferes with or alters the message






12. Weekly news packages in theaters






13. Recently announced that it would charge for frequent access to website (newspaper)






14. Peeks in mid 60's






15. _________ was tried for libel against the British in his newspaper ___________






16. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






17. Universe. Entirety of what you are studying.






18. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






19. The ability to effectively and efficiently comprehend and use any form of mediated communication






20. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






21. Viewing violence causes anti-social behavior among some children






22. Artificial setting - easier and less expensive - but not as accurate in results






23. The Nation's largest metropolitan daily






24. This relaxed government restrictions on media ownership






25. Theory that watching mediated violence reduces people's inclination to behave aggressively






26. _____________ invented the telegraph in ____________ ('What hath God wrought')






27. The TV world is __________________ then the real world






28. A model stating that effects are limited by individual differences and other factors






29. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






30. Has the most TV audience






31. Getting information by word of mouth.






32. A model stating that media has a very direct and universal impact (effect)






33. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






34. Ownership of media companies by multinational corporations






35. Died recently - wrote The Catcher in the Rye






36. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






37. Margin of error in polls






38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






39. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






40. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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41. Investigative journalists that exposed corruption






42. Peeks in mid 20's






43. Increasing the amount of advertising and mixing commercial and noncommercial media content






44. Average household has a TV set on...






45. Direct - immediate causes and effects research






46. Name of the guy Hearst send to Cuba






47. The biggest owner of radio stations (Dixie Chick controversy)






48. This cheap newsprint created larger readership






49. __________came up with the basic model of mass communication






50. When a story has been heard by more then 50% of the US population. Most stories do not make it this far