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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Real-life setting - better - but more expensive
Rupert Murdoch
Samuel Morse 1844
Critical research
Field experiments
2. Selection Theory: only expose ourselves to those that we will agree with already
Orson Wells 1938
Selective exposure
Blogs
Wilbur Schramm
3. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Survey
Two-Step Flow theory
Columnists
60% More violent
4. A model stating that media can effect some people - but not others (not everyone)
Marshal McLuhan
Mixed Effects Model
Vertical monopoly
Thomas Edison 1877
5. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Agenda-Setting Effect
Telecommunications Act of 1996
Print media usage
6. The percentage of the entire population in that media market
small town papers
Rating
Dissonance Theory
Economy
7. Margin of error in polls
Selective Retention
News Corp.
Convergence
5%
8. Personal noise inserted and pushed in journalism
Remington
Bias
Audience Generated Feedback
Primary Research
9. _____________ created the New York Sun in __________
News Corp.
Benjamin Day 1833
3 hours a day
Publick Occurences
10. Media makes the world smaller (technology)--called _____________ ____________
Delay
Global village
Vertical monopoly
Limited Effects Model
11. Theory that we only pick media that we will find gratifying
Uses and Gratification
Economy
Two Step Flow
Penny Press
12. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Decoder
Disney
Burning Tank Theory
13. Theory that watching mediated violence reduces people's inclination to behave aggressively
Paul Lazarsfield
Amazon and MacMillan Publishing
News Corp.
Catharsis
14. Awarded every April since 1917 for excellence
Still photography 1839
Imitation
3 hours a day
Pulitzer Prize
15. Peeks in mid 60's
TV watching
Amazon and MacMillan Publishing
Preview Audiences
Alexander Graham Bell 1876
16. The phonograph became the first __________ when Edison put a nickel slot on it
Dissident Press
Jukebox
Print media usage
Samuel Morse 1844
17. When one culture forces or pushes their culture on another
Primary Research
Horizontal monopoly
Print media usage
Cultural Hegemony
18. Direct - immediate causes and effects research
Dissonance Theory
Administrative research
TV watching
Culture
19. This host demonstrated cultural imperialism in campaigning for the Finland President
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20. The ______ sends the message
Encoder
Integrated audience reach
Close-ended questions
Albert Bandura
21. Technology changes how we live
Technological determinism
Economy
Marshal McLuhan
Rating
22. If the media covers terrorist attacks - it leads to more terrorist attacks
Federalist Papers
Culture
Zoned editions
Contagion effect
23. One problem with Schramm's model: there is no longer any _______ in the message
Watergate Nixon
Remington
Delay
Convergence
24. This relaxed government restrictions on media ownership
Reinforcement Theory
Cultivation Theory
Agenda Setting
Telecommunications Act of 1996
25. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Citizen Journalists
Alexander Graham Bell 1876
TV
26. Anything that interferes with or alters the message
Noise
Cultivation Theory
Share
Diurnals
27. ___________ published Publick Occurences in __________
Panel Study
Empirical research
Nellie Bly
Benjamin Harris 1690
28. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Contagion effect
Late Majority
GE/NBC-Universal
29. Original research. Do it yourself
Primary Research
Convergence
Uses and Gratification
John Peter Zenger New York Weekly
30. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Johannes Gutenberg 1456
Catharsis theory
Contagion effect
31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Catharsis
Wilbur Schramm
Early Window
Innovators/Early Adaptors
32. The recent e-book battle on the Kindle is between these two...
Saturation Stage
Amazon and MacMillan Publishing
5%
News Corp.
33. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Population
Media Originated Feedback
Identification
Diurnals
34. Regularly updated online journals that comment on just about everything
A. C. Nielson Co
Communication
Blogs
Cultural Hegemony
35. ____________ invented the phonograph in _________
TV watching
Payne Fund Studies 1929
Two-Step Flow theory
Thomas Edison 1877
36. _________ was tried for libel against the British in his newspaper ___________
Telecommunications Act of 1996
Oligopoly
Agenda-Setting Effect
John Peter Zenger New York Weekly
37. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Decoder
Uses and Gratification
Media literacy
38. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Watergate Nixon
Paul Lazarsfield
TV watching
39. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Joseph Pulitzer
Dissonance Theory
Noise
Time Warner
40. Selection Theory: selective about what we ACTUALLY listen to
Early Majority
Selective Perception
Cable a' la Carte
Global village
41. Letters to the editor - non-scientific
Watergate Nixon
Audience Generated Feedback
Share Number
Viacom/CBS
42. The TV world is __________________ then the real world
Empirical research
Time Warner
60% More violent
Wilbur Schramm
43. Provide feedback for movies
Global village
Preview Audiences
GE/NBC-Universal
Qualitative research
44. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Primary Research
Arbitron
News Diffusion
Citizen Journalists
45. Peeks in late teens
Arbitron
Powerful Effects Model
Radio usage
Two Step Flow
46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Feedback
Encoder
Uses and Gratification
Saturation Stage
47. Journalists who use things like Twitter to get info out fast - but they are not professional
TV watching
Citizen Journalists
Media literacy
Technological determinism
48. Theory stating that media defines the world for us (over-arching theory)
The New York Times
Economy
Burning Tank Theory
Cultivation Theory
49. ___________ invented the printing press in __________
Media Originated Feedback
Johannes Gutenberg 1456
Integrated audience reach
Federalist Papers
50. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Audimeter
Cable a' la Carte
Open-Ended questions