Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Has the fewest TV viewers






2. Intellectual questioning about culture and its effect--leads to cultural theory






3. People that continue to hold out on technologies






4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






5. Original research. Do it yourself






6. These papers are still doing good despite the rapid circulation of newspapers






7. Provide feedback for movies






8. _____________ created the New York Sun in __________






9. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






10. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






11. Awarded every April since 1917 for excellence






12. Set of values and shared beliefs






13. Always greater then the rating number






14. Part of a survey. More then just a one word answer needed. No yes or no questions






15. Publisher - THE Editor - other editors - designers - reporters






16. A model stating that effects are limited by individual differences and other factors






17. Peeks mid 50's






18. This invention - used in war - helped to construct the 'inverted pyramid' structure






19. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






20. The ______ sends the message






21. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






22. Weekly news packages in theaters






23. Personal noise inserted and pushed in journalism






24. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






25. Free - alternative weeklies with a local and political orientation






26. The recent e-book battle on the Kindle is between these two...






27. The two (in order) largest newspaper chains (USA Today is owned by one)






28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






29. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






30. Targeting niche audiences--easier to use selection theory






31. The ability to effectively and efficiently comprehend and use any form of mediated communication






32. Theory stating that media defines the world for us (over-arching theory)






33. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






34. Collection of data that can be characterized and counted in a way. Type of empirical research






35. Sensational stories that do not serve the democratic function of journalism






36. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






37. Entry-level job - don't know what you will write






38. This host demonstrated cultural imperialism in campaigning for the Finland President

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39. Regularly updated online journals that comment on just about everything






40. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






41. The TV world is __________________ then the real world






42. Peeks in mid 60's






43. aguerre and Niepce invented _________ in ____________






44. A program that is more specialized to a specific demographic






45. _________ was tried for libel against the British in his newspaper ___________






46. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






47. A concentration of media industries into an ever smaller number of companies






48. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






49. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






50. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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