Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writes on a particular area of interest (crime - sports - etc)






2. Peeks in late teens






3. Universe. Entirety of what you are studying.






4. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






5. The phonograph became the first __________ when Edison put a nickel slot on it






6. Research has already been done for you - you just collect it and put it into your paper






7. Margin of error in polls






8. Single company owns every aspect of business (i.e. production - distribution - etc)






9. aguerre and Niepce invented _________ in ____________






10. The ability to effectively and efficiently comprehend and use any form of mediated communication






11. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






12. Collection of data that can be characterized and counted in a way. Type of empirical research






13. The TV world is __________________ then the real world






14. Research that examines larger cultural effects






15. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






16. Write on specific subject on particular schedule






17. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






18. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






19. Is more credible seeming then newspapers (2 to 1 ratio)






20. Theory that we only pick media that we will find gratifying






21. In social cognitive theory - the direct replication of an observed behavior






22. Regularly updated online journals that comment on just about everything






23. The theory stating that war - being more visual - will get the most attention and headlines in the news






24. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






25. A model stating that media has a very direct and universal impact (effect)






26. _________ was tried for libel against the British in his newspaper ___________






27. Very sensationalistic journalism






28. NBC is believed to have noise for _______ because it is owned by GE






29. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






30. Suburban or regional versions of a metropolitan paper






31. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






32. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






33. Entry-level job - don't know what you will write






34. ___________ invented the printing press in __________






35. Placing of stories around ads






36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






37. Free - alternative weeklies with a local and political orientation






38. Publisher - THE Editor - other editors - designers - reporters






39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






40. _________ broadcasted War of the Worlds on Halloween _______.






41. Always greater then the rating number






42. Increasing the amount of advertising and mixing commercial and noncommercial media content






43. Story order emphasis that eventually shapes our world views and values of importance






44. Technology changes how we live






45. Theory that there are multiple opinion leaders that shaper our viewpoints






46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






47. The ______ sends the message






48. This cheap newsprint created larger readership






49. Name of the guy Hearst send to Cuba






50. ____________ invented the phonograph in _________