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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The opinion stage to observable research
Joseph Pulitzer
Empirical research
GE/NBC-Universal
Decoder
2. First American Newspaper
Publick Occurences
Rupert Murdoch
Payne Fund Studies 1929
Lab experiments
3. A proportion taken to represent the population
Critical research
Communication
Sample
Qualitative research
4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Paul Lazarsfield
Economy
Jukebox
5. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Conan O'Brian
Watergate Nixon
Critical research
Mixed Effects Model
6. NBC is believed to have noise for _______ because it is owned by GE
Amazon and MacMillan Publishing
Close-ended questions
Newsreel
War
7. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Wire Services
Alternative Press
Early Majority
small town papers
8. Selection Theory: only expose ourselves to those that we will agree with already
Joint Operating Agreements (JOAs)
Rupert Murdoch
Selective exposure
Arbitron
9. The ______ sends the message
Communication
Cultivation Theory
Encoder
Catharsis
10. These papers are still doing good despite the rapid circulation of newspapers
Peoplemeter
Encoder
small town papers
War of the Worlds
11. A concentration of media industries into an ever smaller number of companies
Time Warner
Peoplemeter
Oligopoly
Newsreel
12. In social cognitive theory - the direct replication of an observed behavior
NY Times
Imitation
7 hours a day
Thomas Edison 1877
13. Part of a survey. More then just a one word answer needed. No yes or no questions
Identification
Open-Ended questions
Magic Bullet Theory
War of the Worlds
14. The phonograph became the first __________ when Edison put a nickel slot on it
A. C. Nielson Co
Publick Occurences
Jukebox
Winter
15. _____________ invented the telephone in _____________
Viacom/CBS
Dissonance Theory
Alexander Graham Bell 1876
Catharsis
16. Margin of error in polls
Movie usage
5%
Uses and Gratification
TV watching
17. The first major daily
Blogs
Delay
Decoder
The New York Sun
18. Story order emphasis that eventually shapes our world views and values of importance
Globalization
Gatekeepers
Agenda Setting
Audimeter
19. Direct - immediate causes and effects research
Economy
Culture
Administrative research
J.D. Salinger
20. Research that examines larger cultural effects
Wire Services
Pulitzer Prize
Jukebox
Critical research
21. Targeting niche audiences--easier to use selection theory
News Diffusion
Narrowcasting
Cable a' la Carte
Content Analysis
22. Peeks mid 50's
Print media usage
Summer
Decoder
Culture
23. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Conan O'Brian
Survey
Cultivation Analysis
News Corp.
24. Has the fewest TV viewers
Empirical research
Summer
Horizontal monopoly
Uses and Gratification
25. Weekly news packages in theaters
Primary Research
Oligopoly
Newsreel
War of the Worlds
26. Scientific research
Empirical research
Summer
A. C. Nielson Co
Open-Ended questions
27. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Share Number
7 hours a day
Experiment
Citizen Kane 1941
28. The percentage of the entire population in that media market
Rating
cartoons
Jukebox
Saturation Stage
29. The TV world is __________________ then the real world
60% More violent
Nellie Bly
Penny Press
Audimeter
30. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Zoned editions
A. C. Nielson Co
Benjamin Day 1833
Pulitzer Prize
31. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Wilbur Schramm
Newsreel
Samuel Morse 1844
32. People that will buy news technologies first
Movie usage
Hard news
Innovators/Early Adaptors
Identification
33. Ownership of media companies by multinational corporations
War
News Diffusion
The New York Times
Globalization
34. Awarded every April since 1917 for excellence
Mainstreaming
Pulitzer Prize
John Peter Zenger New York Weekly
Two-Step Flow theory
35. 'The medium is the message'
Catharsis
Selective Perception
Summer
Marshal McLuhan
36. Second biggest attention topic in news
Economy
Soft news
Beat Reporters
Open-Ended questions
37. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Horizontal monopoly
Dissonance Theory
Critical research
Economy
38. Theory that we primarily use mass media to check what we already believe
Catharsis
Alexander Graham Bell 1876
Survey
Reinforcement Theory
39. Father of Social Science Research
Imitation
3 hours a day
Paul Lazarsfield
60% More violent
40. __________came up with the basic model of mass communication
Still photography 1839
Critical research
Wilbur Schramm
Decoder
41. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Culture
Panel Study
Survey
42. Records what the TV set was currently set on
Audimeter
Print media usage
Benjamin Day 1833
Nellie Bly
43. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Audimeter
Viacom/CBS
Wire Services
Contagion effect
44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Disney
Viacom/CBS
5%
Cultivation Theory
45. Sole owner of Viacom/CBS
Summer
Muckrakers
Gatekeepers
Sumner Redstone
46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Identification
Time Warner
Cultivation Analysis
Desensitization
47. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Globalization
Samuel Morse 1844
Horizontal monopoly
48. Average household has a TV set on...
Citizen Kane 1941
Federalist Papers
Payne Fund Studies 1929
7 hours a day
49. _____________ invented the telegraph in ____________ ('What hath God wrought')
Movie usage
Samuel Morse 1844
Share
Multi-Step Flow theory
50. Intellectual questioning about culture and its effect--leads to cultural theory
Payne Fund Studies 1929
Qualitative research
Contagion effect
Bias