Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Real-life setting - better - but more expensive






2. Story order emphasis that eventually shapes our world views and values of importance






3. A program that is more specialized to a specific demographic






4. Entry-level job - don't know what you will write






5. Average household has a TV set on...






6. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






7. ___________ invented the printing press in __________






8. Technology changes how we live






9. Original research. Do it yourself






10. _____________ invented the telephone in _____________






11. Writes on a particular area of interest (crime - sports - etc)






12. aguerre and Niepce invented _________ in ____________






13. Selection Theory: selective about what you remember






14. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






15. First American Newspaper






16. _____________ created the New York Sun in __________






17. Part of a survey. More then just a one word answer needed. No yes or no questions






18. A concentration of media industries into an ever smaller number of companies






19. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






20. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






21. Media makes the world smaller (technology)--called _____________ ____________






22. Viewing violence causes anti-social behavior among some children






23. Theory that we only pick media that we will find gratifying






24. A model stating that effects are limited by individual differences and other factors






25. Theory that we primarily use mass media to check what we already believe






26. This host demonstrated cultural imperialism in campaigning for the Finland President

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27. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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28. Publisher - THE Editor - other editors - designers - reporters






29. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






30. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






31. ___________ published Publick Occurences in __________






32. Father of Social Science Research






33. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






34. Receiver's response to message






35. Famous radio broadcast proving limited effects theories






36. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






37. Theory that there are multiple opinion leaders that shaper our viewpoints






38. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






39. Has the most TV audience






40. Collection of data that can be characterized and counted in a way. Type of empirical research






41. 'The medium is the message'






42. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






43. Free - alternative weeklies with a local and political orientation






44. The ______ is the source in which the message passes through (example: book - TV channel)






45. Placing of stories around ads






46. Provide feedback for movies






47. Peeks in late teens






48. Set of values and shared beliefs






49. Margin of error in polls






50. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)