Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________came up with the basic model of mass communication






2. Famous radio broadcast proving limited effects theories






3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






4. Peeks in mid 60's






5. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






6. The TV world is __________________ then the real world






7. Targeting niche audiences--easier to use selection theory






8. Entry-level job - don't know what you will write






9. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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10. Set of values and shared beliefs






11. Regularly updated online journals that comment on just about everything






12. Write on specific subject on particular schedule






13. ___________ published Publick Occurences in __________






14. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






15. Direct - immediate causes and effects research






16. Investigative journalists that exposed corruption






17. True frontrunners of our daily newspaper (local news on news sheets






18. Provide feedback for movies






19. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






20. The first major daily






21. The recent e-book battle on the Kindle is between these two...






22. Ownership of media companies by multinational corporations






23. A concentration of media industries into an ever smaller number of companies






24. Research has already been done for you - you just collect it and put it into your paper






25. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






26. The ______ is the receiver of the message






27. Theory that we only pick media that we will find gratifying






28. _________ was tried for libel against the British in his newspaper ___________






29. The ability to effectively and efficiently comprehend and use any form of mediated communication






30. Second biggest attention topic in news






31. Is more credible seeming then newspapers (2 to 1 ratio)






32. This host demonstrated cultural imperialism in campaigning for the Finland President

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33. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






34. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






35. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






36. Collection of data that can be characterized and counted in a way. Type of empirical research






37. Peeks in late teens






38. Weekly news packages in theaters






39. Selection Theory: only expose ourselves to those that we will agree with already






40. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






41. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






42. The opinion stage to observable research






43. Suburban or regional versions of a metropolitan paper






44. Anything that interferes with or alters the message






45. Where old and new media collide--media across multiple platforms






46. The percentage of the entire population in that media market






47. Increasing the amount of advertising and mixing commercial and noncommercial media content






48. Receiver's response to message






49. Part of a survey. More then just a one word answer needed. No yes or no questions






50. Artificial setting - easier and less expensive - but not as accurate in results