Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 20's






2. This cheap newsprint created larger readership






3. Famous radio broadcast proving limited effects theories






4. This relaxed government restrictions on media ownership






5. First American Newspaper






6. When one culture forces or pushes their culture on another






7. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






8. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






9. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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10. Research has already been done for you - you just collect it and put it into your paper






11. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






12. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






13. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






14. Margin of error in polls






15. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






16. _____________ invented the telephone in _____________






17. Publisher - THE Editor - other editors - designers - reporters






18. Theory stating that media defines the world for us (over-arching theory)






19. A program that is more specialized to a specific demographic






20. Scientific research






21. Theory that there are multiple opinion leaders that shaper our viewpoints






22. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






23. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






24. Owning several types of related businesses across the board






25. The ______ is the receiver of the message






26. Getting information by word of mouth.






27. Peeks in mid 60's






28. A powerful effects model using the analogy of firing something through society for a direct hit






29. The ______ is the source in which the message passes through (example: book - TV channel)






30. Is more credible seeming then newspapers (2 to 1 ratio)






31. True frontrunners of our daily newspaper (local news on news sheets






32. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






33. Sensational stories that do not serve the democratic function of journalism






34. A model stating that media has a very direct and universal impact (effect)






35. Technology changes how we live






36. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






37. Letters to the editor - non-scientific






38. Anything that interferes with or alters the message






39. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






40. The phonograph became the first __________ when Edison put a nickel slot on it






41. These papers are still doing good despite the rapid circulation of newspapers






42. Universe. Entirety of what you are studying.






43. The ______ sends the message






44. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






45. A concentration of media industries into an ever smaller number of companies






46. _____________ invented the telegraph in ____________ ('What hath God wrought')






47. Increasing the amount of advertising and mixing commercial and noncommercial media content






48. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






49. Second biggest attention topic in news






50. Write on specific subject on particular schedule







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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