Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anything that interferes with or alters the message






2. The ______ is the receiver of the message






3. NBC is believed to have noise for _______ because it is owned by GE






4. The ______ is the source in which the message passes through (example: book - TV channel)






5. _________ broadcasted War of the Worlds on Halloween _______.






6. The ______ sends the message






7. Journalists who use things like Twitter to get info out fast - but they are not professional






8. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






9. Sole owner of Viacom/CBS






10. One problem with Schramm's model: there is no longer any _______ in the message






11. A social science on human behavior






12. Name of the guy Hearst send to Cuba






13. Letters to the editor - non-scientific






14. A proportion taken to represent the population






15. The Nation's largest metropolitan daily






16. The TV world is __________________ then the real world






17. This relaxed government restrictions on media ownership






18. Recently announced that it would charge for frequent access to website (newspaper)






19. Scientific research






20. Theory that we primarily use mass media to check what we already believe






21. ___________ invented the printing press in __________






22. Story order emphasis that eventually shapes our world views and values of importance






23. Single company owns every aspect of business (i.e. production - distribution - etc)






24. Selection Theory: selective about what you remember






25. Famous radio broadcast proving limited effects theories






26. The biggest owner of radio stations (Dixie Chick controversy)






27. Sole owner of News Corp.






28. Average household has a TV set on...






29. Suburban or regional versions of a metropolitan paper






30. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






31. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






32. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






33. This cheap newsprint created larger readership






34. Has the fewest TV viewers






35. The theory stating that war - being more visual - will get the most attention and headlines in the news






36. _________ was tried for libel against the British in his newspaper ___________






37. Entry-level job - don't know what you will write






38. _____________ created the New York Sun in __________






39. Peeks mid 50's






40. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






41. Original research. Do it yourself






42. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






43. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






44. Publisher - THE Editor - other editors - designers - reporters






45. True frontrunners of our daily newspaper (local news on news sheets






46. A powerful effects model using the analogy of firing something through society for a direct hit






47. People that will buy news technologies first






48. These papers are still doing good despite the rapid circulation of newspapers






49. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






50. 'The medium is the message'