Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Write on specific subject on particular schedule






2. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






3. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






4. One problem with Schramm's model: there is no longer any _______ in the message






5. The opinion stage to observable research






6. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






7. ___________ published Publick Occurences in __________






8. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






9. Increasing the amount of advertising and mixing commercial and noncommercial media content






10. This relaxed government restrictions on media ownership






11. Entry-level job - don't know what you will write






12. Artificial setting - easier and less expensive - but not as accurate in results






13. Personal noise inserted and pushed in journalism






14. A concentration of media industries into an ever smaller number of companies






15. Writes on a particular area of interest (crime - sports - etc)






16. Is more credible seeming then newspapers (2 to 1 ratio)






17. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






18. Very sensationalistic journalism






19. Peeks in late teens






20. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






21. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






22. NBC is believed to have noise for _______ because it is owned by GE






23. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






24. Peeks in mid 20's






25. People that continue to hold out on technologies






26. Suburban or regional versions of a metropolitan paper






27. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






28. Regularly updated online journals that comment on just about everything






29. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






30. The Nation's largest metropolitan daily






31. The recent e-book battle on the Kindle is between these two...






32. People that will buy news technologies first






33. _________ was tried for libel against the British in his newspaper ___________






34. Second biggest attention topic in news






35. Sole owner of News Corp.






36. Research has already been done for you - you just collect it and put it into your paper






37. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






38. Has the most TV audience






39. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






40. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






41. This invention - used in war - helped to construct the 'inverted pyramid' structure






42. Died recently - wrote The Catcher in the Rye






43. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






44. Average household has a TV set on...






45. Theory stating that media defines the world for us (over-arching theory)






46. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






47. Father of Social Science Research






48. A powerful effects model using the analogy of firing something through society for a direct hit






49. Selection Theory: selective about what we ACTUALLY listen to






50. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see