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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'The medium is the message'
Catharsis theory
Marshal McLuhan
Media literacy
Passive Peoplemeter
2. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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3. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Empirical research
Thomas Edison 1877
Comcast
Citizen Kane 1941
4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Early Window
Summer
Media literacy
News Diffusion
5. These papers are still doing good despite the rapid circulation of newspapers
Audimeter
3 hours a day
Gatekeepers
small town papers
6. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Joint Operating Agreements (JOAs)
Content Analysis
Media Originated Feedback
7. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Lab experiments
Uses and Gratification
Selective Perception
Cultivation Analysis
8. The ability to effectively and efficiently comprehend and use any form of mediated communication
Empirical research
Media literacy
Contagion effect
Product Placement
9. Universe. Entirety of what you are studying.
Identification
Population
Audience Generated Feedback
Catharsis
10. Part of a survey. More then just a one word answer needed. No yes or no questions
Mainstreaming
Viacom/CBS
Open-Ended questions
General Assignment Reporters (GAs)
11. Scientific research
Penny Press
Media Originated Feedback
Panel Study
Empirical research
12. Theory that watching mediated violence reduces people's inclination to behave aggressively
Vertical monopoly
Catharsis
Cultivation Analysis
Agenda-Setting Effect
13. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Audience - visual - economic - political - gatekeepers
John Peter Zenger New York Weekly
Agenda-Setting Effect
Paul Lazarsfield
14. Is more credible seeming then newspapers (2 to 1 ratio)
Mainstreaming
Multi-Step Flow theory
TV
Media literacy
15. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
TV
cartoons
Wire Services
Share
16. Theory stating that media defines the world for us (over-arching theory)
J.D. Salinger
Citizen Journalists
Cultivation Theory
Zoned editions
17. Regularly updated online journals that comment on just about everything
Watergate Nixon
Blogs
Population
5%
18. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Audience - visual - economic - political - gatekeepers
Joseph Pulitzer
Selective Perception
Sumner Redstone
19. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Noise
Qualitative research
Feedback
20. Always greater then the rating number
Primary Research
TV
Bias
Share Number
21. The biggest owner of radio stations (Dixie Chick controversy)
Sumner Redstone
Oligopoly
Clear Channel
Fact about the usage of the media
22. Has the fewest TV viewers
Culture
Summer
Content Analysis
small town papers
23. True frontrunners of our daily newspaper (local news on news sheets
Sumner Redstone
Diurnals
Samuel Morse 1844
Beat Reporters
24. Getting information by word of mouth.
Selective Perception
Two Step Flow
Field experiments
Reinforcement Theory
25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Delay
Federalist Papers
Citizen Journalists
26. Direct - immediate causes and effects research
Agenda Setting
Administrative research
Saturation Stage
Disney
27. Around the World in 72 days--stunt journalist
Narrowcasting
Reinforcement Theory
Nellie Bly
Audience - visual - economic - political - gatekeepers
28. Free - alternative weeklies with a local and political orientation
Global village
Dissident Press
NY Times
60% More violent
29. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Field experiments
Payne Fund Studies 1929
Two-Step Flow theory
30. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Qualitative research
Time Warner
Movie usage
31. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Preview Audiences
Citizen Kane 1941
Audience - visual - economic - political - gatekeepers
Content Analysis
32. Has the most TV audience
Albert Bandura
Winter
Radio usage
cartoons
33. Name of the guy Hearst send to Cuba
Selective Retention
Remington
Telegraph
Catharsis
34. Receiver's response to message
Feedback
Powerful Effects Model
Share Number
Joint Operating Agreements (JOAs)
35. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Diurnals
Media Originated Feedback
TV watching
Cable a' la Carte
36. Original research. Do it yourself
Primary Research
Secondary research
Early Window
Qualitative research
37. First American Newspaper
Publick Occurences
Globalization
Catharsis
Telegraph
38. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Stimulation theory
Saturation Stage
Narrowcasting
Administrative research
39. Selection Theory: selective about what you remember
Selective Retention
Fact about the usage of the media
Newspaper Hierarchy
Reinforcement Theory
40. The ______ is the receiver of the message
Penny Press
Blogs
Zoned editions
Decoder
41. Anything that interferes with or alters the message
Encoder
60% More violent
Experiment
Noise
42. The first major daily
Marshal McLuhan
Conan O'Brian
The New York Sun
Catharsis theory
43. ___________ published Publick Occurences in __________
3 hours a day
Globalization
Benjamin Harris 1690
Agenda-Setting Effect
44. Personal noise inserted and pushed in journalism
Vertical monopoly
Bias
Summer
Limited Effects Model
45. A model stating that effects are limited by individual differences and other factors
Selective Perception
Movie usage
Secondary research
Limited Effects Model
46. Technology changes how we live
Catharsis
Radio usage
small town papers
Technological determinism
47. _____________ invented the telegraph in ____________ ('What hath God wrought')
Amazon and MacMillan Publishing
Samuel Morse 1844
Alternative Press
Hypercommercialism
48. Theory that we only pick media that we will find gratifying
Uses and Gratification
Economy
Empirical research
Amazon and MacMillan Publishing
49. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Uses and Gratification
Mixed Effects Model
Gatekeepers
Hard news
50. Father of Social Science Research
Saturation Stage
Convergence
Paul Lazarsfield
Imitation