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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Benjamin Harris 1690
Gatekeepers
Identification
cartoons
2. The TV world is __________________ then the real world
Amazon and MacMillan Publishing
Powerful Effects Model
60% More violent
Selective Perception
3. ___________ published Publick Occurences in __________
Primary Research
Benjamin Harris 1690
Late Majority
Clear Channel
4. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Payne Fund Studies 1929
Content Analysis
Media literacy
5. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
cartoons
Jukebox
Panel Study
NY Times
6. Story order emphasis that eventually shapes our world views and values of importance
60% More violent
Qualitative research
Feedback
Agenda Setting
7. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Limited Effects Model
Publick Occurences
Share Number
8. Entry-level job - don't know what you will write
Desensitization
Survey
Print media usage
General Assignment Reporters (GAs)
9. The theory stating that war - being more visual - will get the most attention and headlines in the news
Qualitative research
Wire Services
Burning Tank Theory
Amazon and MacMillan Publishing
10. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Time Warner
Summer
Albert Bandura
General Assignment Reporters (GAs)
11. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Product Placement
Gatekeepers
Powerful Effects Model
5%
12. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Share Number
Gannett and McClatchy
Movie usage
13. Owning several types of related businesses across the board
Horizontal monopoly
Yellow Journalism
Two Step Flow
News Corp.
14. Weekly news packages in theaters
Mixed Effects Model
Newsreel
Audience - visual - economic - political - gatekeepers
3 hours a day
15. ___________ invented the printing press in __________
Samuel Morse 1844
Johannes Gutenberg 1456
NY Times
Powerful Effects Model
16. A social science on human behavior
Limited Effects Model
Communication
Bias
Noise
17. Margin of error in polls
Horizontal monopoly
5%
Passive Peoplemeter
Gannett and McClatchy
18. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Summer
Delay
Rating
19. Journalists who use things like Twitter to get info out fast - but they are not professional
Critical research
Citizen Journalists
Dissident Press
Payne Fund Studies 1929
20. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Jukebox
News Diffusion
Citizen Journalists
21. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Rupert Murdoch
Penny Press
Two-Step Flow theory
Hard news
22. Second biggest attention topic in news
Population
Narrowcasting
Economy
Qualitative research
23. _____________ created the New York Sun in __________
Alternative Press
Benjamin Day 1833
Globalization
Technological determinism
24. Sensational stories that do not serve the democratic function of journalism
Soft news
Preview Audiences
Peoplemeter
Amazon and MacMillan Publishing
25. Always greater then the rating number
Share Number
John Peter Zenger New York Weekly
Bias
Thomas Edison 1877
26. Getting information by word of mouth.
Two Step Flow
Desensitization
cartoons
General Assignment Reporters (GAs)
27. Trying to buy NBC-Universal
Survey
Media Originated Feedback
Oligopoly
Comcast
28. Receiver's response to message
Feedback
Alexander Graham Bell 1876
Marshal McLuhan
Media Originated Feedback
29. Theory that we only pick media that we will find gratifying
Payne Fund Studies 1929
Johannes Gutenberg 1456
Selective Perception
Uses and Gratification
30. Writes on a particular area of interest (crime - sports - etc)
Fact about the usage of the media
Late Majority
Zoned editions
Beat Reporters
31. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
NY Times
Content Analysis
Watergate Nixon
Dissonance Theory
32. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Stimulation theory
Identification
Population
33. The first major daily
Limited Effects Model
Open-Ended questions
The New York Sun
Reinforcement Theory
34. Peeks mid 50's
Audience - visual - economic - political - gatekeepers
Dissonance Theory
Print media usage
Secondary research
35. _________ broadcasted War of the Worlds on Halloween _______.
Disney
News Hole
Selective Perception
Orson Wells 1938
36. Direct - immediate causes and effects research
Penny Press
Administrative research
Thomas Edison 1877
News Hole
37. Theory that watching mediated violence reduces people's inclination to behave aggressively
Print media usage
Catharsis
Technological determinism
Population
38. Television's ability to move people toward a common understanding of how things are
Catharsis theory
John Peter Zenger New York Weekly
Radio usage
Mainstreaming
39. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Laggards
Multi-Step Flow theory
Gatekeepers
40. Has the fewest TV viewers
Summer
A. C. Nielson Co
small town papers
Selective exposure
41. Sole owner of Viacom/CBS
Marshal McLuhan
Telegraph
Population
Sumner Redstone
42. Age correlates with each medium
Fact about the usage of the media
Decoder
Wire Services
Benjamin Day 1833
43. Suburban or regional versions of a metropolitan paper
Narrowcasting
Hard news
Zoned editions
Communication
44. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Movie usage
Magic Bullet Theory
Catharsis
45. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Narrowcasting
Two-Step Flow theory
Feedback
Muckrakers
46. This invention - used in war - helped to construct the 'inverted pyramid' structure
Wilbur Schramm
Telegraph
Sample
John Peter Zenger New York Weekly
47. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Narrowcasting
Saturation Stage
Albert Bandura
48. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Alternative Press
Saturation Stage
Desensitization
Newsreel
49. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Powerful Effects Model
Experiment
Audience - visual - economic - political - gatekeepers
50. The percentage of the entire population in that media market
Noise
The New York Times
Rupert Murdoch
Rating