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Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that there are multiple opinion leaders that shaper our viewpoints






2. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






3. Personal noise inserted and pushed in journalism






4. Ownership of media companies by multinational corporations






5. Selection Theory: selective about what you remember






6. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






7. A powerful effects model using the analogy of firing something through society for a direct hit






8. Entry-level job - don't know what you will write






9. Placing of stories around ads






10. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






11. The two (in order) largest newspaper chains (USA Today is owned by one)






12. Average household has a TV set on...






13. Free - alternative weeklies with a local and political orientation






14. The TV world is __________________ then the real world






15. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






16. Receiver's response to message






17. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






18. The ability to effectively and efficiently comprehend and use any form of mediated communication






19. When one culture forces or pushes their culture on another






20. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






21. NBC is believed to have noise for _______ because it is owned by GE






22. _____________ created the New York Sun in __________






23. This cheap newsprint created larger readership






24. Very sensationalistic journalism






25. Where old and new media collide--media across multiple platforms






26. Weekly news packages in theaters






27. A social science on human behavior






28. Technology changes how we live






29. Framework for our government






30. Intellectual questioning about culture and its effect--leads to cultural theory






31. This relaxed government restrictions on media ownership






32. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






33. A proportion taken to represent the population






34. The recent e-book battle on the Kindle is between these two...






35. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






36. Theory that we primarily use mass media to check what we already believe






37. Theory that we only pick media that we will find gratifying






38. Media makes the world smaller (technology)--called _____________ ____________






39. Artificial setting - easier and less expensive - but not as accurate in results






40. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






41. Publisher - THE Editor - other editors - designers - reporters






42. A concentration of media industries into an ever smaller number of companies






43. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






44. Targeting niche audiences--easier to use selection theory






45. The first major daily






46. ___________ invented the printing press in __________






47. Increasing the amount of advertising and mixing commercial and noncommercial media content






48. Famous radio broadcast proving limited effects theories






49. Real-life setting - better - but more expensive






50. Theory stating that media defines the world for us (over-arching theory)






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