Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Regularly updated online journals that comment on just about everything






2. __________came up with the basic model of mass communication






3. Investigative journalists that exposed corruption






4. Selection Theory: selective about what we ACTUALLY listen to






5. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






6. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






7. Media makes the world smaller (technology)--called _____________ ____________






8. The ______ is the receiver of the message






9. Theory that we primarily use mass media to check what we already believe






10. _____________ invented the telephone in _____________






11. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






12. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






13. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






14. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






15. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






16. Receiver's response to message






17. Artificial setting - easier and less expensive - but not as accurate in results






18. Set of values and shared beliefs






19. The two (in order) largest newspaper chains (USA Today is owned by one)






20. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






21. Research that examines larger cultural effects






22. First American Newspaper






23. _________ was tried for libel against the British in his newspaper ___________






24. The theory stating that war - being more visual - will get the most attention and headlines in the news






25. Writes on a particular area of interest (crime - sports - etc)






26. 'The medium is the message'






27. Framework for our government






28. When one culture forces or pushes their culture on another






29. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






30. Peeks in mid 60's






31. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






32. Died recently - wrote The Catcher in the Rye






33. Write on specific subject on particular schedule






34. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






35. Ownership of media companies by multinational corporations






36. Peeks mid 50's






37. This relaxed government restrictions on media ownership






38. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






39. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






40. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






41. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






42. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






43. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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44. Peeks in mid 20's






45. People that continue to hold out on technologies






46. If the media covers terrorist attacks - it leads to more terrorist attacks






47. Records what the TV set was currently set on






48. Very sensationalistic journalism






49. The biggest owner of radio stations (Dixie Chick controversy)






50. When a story has been heard by more then 50% of the US population. Most stories do not make it this far







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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