Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that watching mediated violence reduces people's inclination to behave aggressively






2. Writes on a particular area of interest (crime - sports - etc)






3. _____________ invented the telegraph in ____________ ('What hath God wrought')






4. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






5. Stragglers to buying technology






6. Father of Social Science Research






7. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






8. Peeks in mid 60's






9. Records what the TV set was currently set on






10. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






11. Suburban or regional versions of a metropolitan paper






12. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






13. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






14. Personal noise inserted and pushed in journalism






15. Research has already been done for you - you just collect it and put it into your paper






16. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






17. The biggest owner of radio stations (Dixie Chick controversy)






18. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






19. Weekly news packages in theaters






20. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






21. This relaxed government restrictions on media ownership






22. Has the most TV audience






23. ___________ published Publick Occurences in __________






24. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






25. The first major daily






26. Free - alternative weeklies with a local and political orientation






27. Placing of stories around ads






28. This invention - used in war - helped to construct the 'inverted pyramid' structure






29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






30. Part of a survey. More then just a one word answer needed. No yes or no questions






31. ___________ invented the printing press in __________






32. Viewing violence causes anti-social behavior among some children






33. Recently announced that it would charge for frequent access to website (newspaper)






34. Getting information by word of mouth.






35. These papers are still doing good despite the rapid circulation of newspapers






36. Age correlates with each medium






37. Publisher - THE Editor - other editors - designers - reporters






38. Media makes the world smaller (technology)--called _____________ ____________






39. Has the fewest TV viewers






40. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






41. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






42. The two (in order) largest newspaper chains (USA Today is owned by one)






43. The ______ is the source in which the message passes through (example: book - TV channel)






44. ____________ invented the phonograph in _________






45. The percentage of the entire population in that media market






46. A model stating that media has a very direct and universal impact (effect)






47. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






48. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






49. __________came up with the basic model of mass communication






50. Provide feedback for movies