Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






2. Single company owns every aspect of business (i.e. production - distribution - etc)






3. Always greater then the rating number






4. This relaxed government restrictions on media ownership






5. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






6. Story order emphasis that eventually shapes our world views and values of importance






7. Sole owner of News Corp.






8. Research has already been done for you - you just collect it and put it into your paper






9. These papers are still doing good despite the rapid circulation of newspapers






10. Died recently - wrote The Catcher in the Rye






11. Sensational stories that do not serve the democratic function of journalism






12. A powerful effects model using the analogy of firing something through society for a direct hit






13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






14. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






15. Research that examines larger cultural effects






16. Selection Theory: selective about what you remember






17. Peeks mid 50's






18. In social cognitive theory - the direct replication of an observed behavior






19. Theory stating that media defines the world for us (over-arching theory)






20. Viewing violence causes anti-social behavior among some children






21. This cheap newsprint created larger readership






22. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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23. Targeting niche audiences--easier to use selection theory






24. The percentage of the entire population in that media market






25. Sole owner of Viacom/CBS






26. If the media covers terrorist attacks - it leads to more terrorist attacks






27. This invention - used in war - helped to construct the 'inverted pyramid' structure






28. Peeks in late teens






29. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






30. Average American spends _________________________ listening to the radio






31. The first major daily






32. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






33. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






34. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






35. A model stating that media can effect some people - but not others (not everyone)






36. A social science on human behavior






37. Suburban or regional versions of a metropolitan paper






38. aguerre and Niepce invented _________ in ____________






39. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






40. Television's ability to move people toward a common understanding of how things are






41. A model stating that media has a very direct and universal impact (effect)






42. Theory that we primarily use mass media to check what we already believe






43. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






44. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






45. Father of Social Science Research






46. Intellectual questioning about culture and its effect--leads to cultural theory






47. Peeks in mid 20's






48. The theory stating that war - being more visual - will get the most attention and headlines in the news






49. The recent e-book battle on the Kindle is between these two...






50. A model stating that effects are limited by individual differences and other factors