Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ sends the message






2. _____________ created the New York Sun in __________






3. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






4. Intellectual questioning about culture and its effect--leads to cultural theory






5. Where old and new media collide--media across multiple platforms






6. The two (in order) largest newspaper chains (USA Today is owned by one)






7. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






8. Collection of data that can be characterized and counted in a way. Type of empirical research






9. The theory stating that war - being more visual - will get the most attention and headlines in the news






10. Theory that watching mediated violence reduces people's inclination to behave aggressively






11. Trying to buy NBC-Universal






12. Journalists who use things like Twitter to get info out fast - but they are not professional






13. ____________ invented the phonograph in _________






14. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






15. Letters to the editor - non-scientific






16. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






17. True frontrunners of our daily newspaper (local news on news sheets






18. Direct - immediate causes and effects research






19. Investigative journalists that exposed corruption






20. _________ broadcasted War of the Worlds on Halloween _______.






21. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






22. Owning several types of related businesses across the board






23. Name of the guy Hearst send to Cuba






24. The ability to effectively and efficiently comprehend and use any form of mediated communication






25. Provide feedback for movies






26. NBC is believed to have noise for _______ because it is owned by GE






27. This relaxed government restrictions on media ownership






28. The ______ is the receiver of the message






29. Research that examines larger cultural effects






30. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






31. Framework for our government






32. Sole owner of News Corp.






33. Targeting niche audiences--easier to use selection theory






34. In social cognitive theory - the direct replication of an observed behavior






35. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






36. Theory that there are multiple opinion leaders that shaper our viewpoints






37. Peeks in mid 20's






38. A powerful effects model using the analogy of firing something through society for a direct hit






39. Viewing violence causes anti-social behavior among some children






40. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






41. These papers are still doing good despite the rapid circulation of newspapers






42. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






43. Theory that we only pick media that we will find gratifying






44. Set of values and shared beliefs






45. Suburban or regional versions of a metropolitan paper






46. Free - alternative weeklies with a local and political orientation






47. ___________ invented the printing press in __________






48. The first major daily






49. Margin of error in polls






50. The percentage of the entire population in that media market