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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of media companies by multinational corporations
Globalization
Thomas Edison 1877
Imitation
Joseph Pulitzer
2. People that will buy news technologies first
Product Placement
Clear Channel
Audience - visual - economic - political - gatekeepers
Innovators/Early Adaptors
3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Wire Services
TV watching
Audience - visual - economic - political - gatekeepers
4. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Convergence
Time Warner
Jukebox
5. The ______ sends the message
Thomas Edison 1877
Innovators/Early Adaptors
Encoder
Hard news
6. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Still photography 1839
Time Warner
Product Placement
Agenda-Setting Effect
7. Weekly news packages in theaters
William Randolph Hearst
Benjamin Day 1833
Viacom/CBS
Newsreel
8. Increasing the amount of advertising and mixing commercial and noncommercial media content
Johannes Gutenberg 1456
Publick Occurences
Media Originated Feedback
Hypercommercialism
9. 'The medium is the message'
Marshal McLuhan
Peoplemeter
5%
Media literacy
10. Theory that we primarily use mass media to check what we already believe
Federalist Papers
Dissident Press
Samuel Morse 1844
Reinforcement Theory
11. Trying to buy NBC-Universal
Jukebox
Saturation Stage
Comcast
Joint Operating Agreements (JOAs)
12. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Telegraph
Dissonance Theory
Critical research
7 hours a day
13. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Alexander Graham Bell 1876
Globalization
Viacom/CBS
14. Very sensationalistic journalism
William Randolph Hearst
Yellow Journalism
5%
Cultural Hegemony
15. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Disney
John Peter Zenger New York Weekly
Secondary research
16. This relaxed government restrictions on media ownership
Selective Retention
Catharsis
Selective exposure
Telecommunications Act of 1996
17. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Orson Wells 1938
Early Window
Hard news
Horizontal monopoly
18. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Samuel Morse 1844
Administrative research
Selective Retention
19. Suburban or regional versions of a metropolitan paper
Contagion effect
Zoned editions
Cultivation Theory
Oligopoly
20. Journalists who use things like Twitter to get info out fast - but they are not professional
Narrowcasting
Citizen Journalists
William Randolph Hearst
3 hours a day
21. Theory that there are multiple opinion leaders that shaper our viewpoints
Diurnals
Pulitzer Prize
7 hours a day
Multi-Step Flow theory
22. Peeks in mid 20's
Movie usage
Jukebox
Product Placement
Peoplemeter
23. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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24. aguerre and Niepce invented _________ in ____________
Benjamin Harris 1690
Johannes Gutenberg 1456
Still photography 1839
Innovators/Early Adaptors
25. Anything that interferes with or alters the message
Close-ended questions
Noise
Narrowcasting
Critical research
26. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Conan O'Brian
Wire Services
Disney
Identification
27. Owning several types of related businesses across the board
Horizontal monopoly
Narrowcasting
3 hours a day
Magic Bullet Theory
28. The Nation's largest metropolitan daily
Dissident Press
Population
Fact about the usage of the media
The New York Times
29. Getting information by word of mouth.
Oligopoly
Late Majority
Nellie Bly
Two Step Flow
30. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
The New York Times
Early Majority
cartoons
Mixed Effects Model
31. Research has already been done for you - you just collect it and put it into your paper
Samuel Morse 1844
Audience Generated Feedback
Still photography 1839
Secondary research
32. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Hard news
Narrowcasting
Multi-Step Flow theory
33. Average household has a TV set on...
Burning Tank Theory
Nellie Bly
Newsreel
7 hours a day
34. The biggest owner of radio stations (Dixie Chick controversy)
Integrated audience reach
Citizen Journalists
Clear Channel
Secondary research
35. Has the most TV audience
Interpreter
Winter
Selective Retention
Cultivation Analysis
36. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
5%
Identification
Lab experiments
Integrated audience reach
37. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Still photography 1839
Product Placement
Field experiments
Primary Research
38. Real-life setting - better - but more expensive
Joint Operating Agreements (JOAs)
Field experiments
Cultivation Analysis
Payne Fund Studies 1929
39. Universe. Entirety of what you are studying.
cartoons
Technological determinism
Population
Selective Retention
40. A proportion taken to represent the population
Winter
Technological determinism
Sample
Burning Tank Theory
41. A program that is more specialized to a specific demographic
Narrowcasting
Administrative research
Technological determinism
Conan O'Brian
42. _____________ invented the telephone in _____________
Alexander Graham Bell 1876
Rating
Agenda Setting
Clear Channel
43. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
The New York Times
Remington
Delay
44. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Panel Study
Gatekeepers
Nellie Bly
Sample
45. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Mixed Effects Model
Albert Bandura
J.D. Salinger
Alternative Press
46. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Albert Bandura
The New York Sun
Wire Services
Print media usage
47. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Fact about the usage of the media
Media Originated Feedback
Thomas Edison 1877
Orson Wells 1938
48. Set of values and shared beliefs
Population
Culture
Innovators/Early Adaptors
Gannett and McClatchy
49. These papers are still doing good despite the rapid circulation of newspapers
small town papers
News Corp.
Citizen Kane 1941
Mainstreaming
50. Theory that watching mediated violence reduces people's inclination to behave aggressively
Horizontal monopoly
Catharsis
Radio usage
60% More violent