Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'The medium is the message'






2. Entry-level job - don't know what you will write






3. Suburban or regional versions of a metropolitan paper






4. A social science on human behavior






5. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






6. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






7. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






8. Died recently - wrote The Catcher in the Rye






9. The ______ sends the message






10. Free - alternative weeklies with a local and political orientation






11. ___________ published Publick Occurences in __________






12. The opinion stage to observable research






13. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






14. Peeks in late teens






15. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






16. First American Newspaper






17. Theory that we primarily use mass media to check what we already believe






18. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






19. Personal noise inserted and pushed in journalism






20. _____________ invented the telephone in _____________






21. Television's ability to move people toward a common understanding of how things are






22. Technology changes how we live






23. If the media covers terrorist attacks - it leads to more terrorist attacks






24. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






25. Placing of stories around ads






26. aguerre and Niepce invented _________ in ____________






27. Always greater then the rating number






28. Weekly news packages in theaters






29. The ______ is the receiver of the message






30. Has the most TV audience






31. The theory stating that war - being more visual - will get the most attention and headlines in the news






32. Where old and new media collide--media across multiple platforms






33. Theory that there are multiple opinion leaders that shaper our viewpoints






34. __________came up with the basic model of mass communication






35. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






36. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






37. Real-life setting - better - but more expensive






38. Universe. Entirety of what you are studying.






39. Single company owns every aspect of business (i.e. production - distribution - etc)






40. NBC is believed to have noise for _______ because it is owned by GE






41. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






42. Research has already been done for you - you just collect it and put it into your paper






43. Collection of data that can be characterized and counted in a way. Type of empirical research






44. A powerful effects model using the analogy of firing something through society for a direct hit






45. People that continue to hold out on technologies






46. Has the fewest TV viewers






47. Theory stating that media defines the world for us (over-arching theory)






48. This host demonstrated cultural imperialism in campaigning for the Finland President

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49. Selection Theory: selective about what we ACTUALLY listen to






50. Sole owner of News Corp.