Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 20's






2. Suburban or regional versions of a metropolitan paper






3. A powerful effects model using the analogy of firing something through society for a direct hit






4. _________ was tried for libel against the British in his newspaper ___________






5. Average American spends _________________________ listening to the radio






6. This cheap newsprint created larger readership






7. Increasing the amount of advertising and mixing commercial and noncommercial media content






8. Receiver's response to message






9. Famous radio broadcast proving limited effects theories






10. Is more credible seeming then newspapers (2 to 1 ratio)






11. Second biggest attention topic in news






12. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






13. Awarded every April since 1917 for excellence






14. _________ broadcasted War of the Worlds on Halloween _______.






15. Theory that there are multiple opinion leaders that shaper our viewpoints






16. Does not establish causality. Covers what the majority thinks. All perception






17. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






18. Placing of stories around ads






19. In social cognitive theory - the direct replication of an observed behavior






20. ___________ published Publick Occurences in __________






21. Direct - immediate causes and effects research






22. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






23. This host demonstrated cultural imperialism in campaigning for the Finland President

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24. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






25. Selection Theory: only expose ourselves to those that we will agree with already






26. Television's ability to move people toward a common understanding of how things are






27. The phonograph became the first __________ when Edison put a nickel slot on it






28. Technology changes how we live






29. Anything that interferes with or alters the message






30. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






31. Peeks mid 50's






32. Always greater then the rating number






33. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






34. _____________ invented the telephone in _____________






35. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






36. Scientific research






37. The theory stating that war - being more visual - will get the most attention and headlines in the news






38. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






39. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






40. The ______ sends the message






41. A model stating that media can effect some people - but not others (not everyone)






42. Universe. Entirety of what you are studying.






43. Investigative journalists that exposed corruption






44. Ownership of media companies by multinational corporations






45. Original research. Do it yourself






46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






47. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






48. Sole owner of Viacom/CBS






49. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






50. Recently announced that it would charge for frequent access to website (newspaper)