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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Diurnals
Close-ended questions
News Hole
Early Window
2. __________came up with the basic model of mass communication
Soft news
Wilbur Schramm
Radio usage
Penny Press
3. Media makes the world smaller (technology)--called _____________ ____________
Viacom/CBS
Uses and Gratification
John Peter Zenger New York Weekly
Global village
4. The theory stating that war - being more visual - will get the most attention and headlines in the news
Gatekeepers
Telegraph
Burning Tank Theory
Conan O'Brian
5. Peeks in mid 60's
Peoplemeter
Winter
TV watching
Alternative Press
6. Write on specific subject on particular schedule
Columnists
Selective Perception
3 hours a day
News Diffusion
7. Free - alternative weeklies with a local and political orientation
Dissident Press
Innovators/Early Adaptors
Peoplemeter
Sumner Redstone
8. Getting information by word of mouth.
Two Step Flow
Alternative Press
Limited Effects Model
Catharsis theory
9. Owning several types of related businesses across the board
General Assignment Reporters (GAs)
Rupert Murdoch
Horizontal monopoly
60% More violent
10. Around the World in 72 days--stunt journalist
Qualitative research
Close-ended questions
Radio usage
Nellie Bly
11. First American Newspaper
Innovators/Early Adaptors
Preview Audiences
small town papers
Publick Occurences
12. Receiver's response to message
Content Analysis
Payne Fund Studies 1929
Innovators/Early Adaptors
Feedback
13. 'The medium is the message'
Marshal McLuhan
Wilbur Schramm
Cable a' la Carte
Telegraph
14. NBC is believed to have noise for _______ because it is owned by GE
Desensitization
Rupert Murdoch
Convergence
War
15. Is more credible seeming then newspapers (2 to 1 ratio)
Noise
Two-Step Flow theory
TV
Reinforcement Theory
16. Targeting niche audiences--easier to use selection theory
Communication
Narrowcasting
small town papers
Encoder
17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Paul Lazarsfield
Interpreter
Cable a' la Carte
18. Research that examines larger cultural effects
Watergate Nixon
Critical research
Contagion effect
Johannes Gutenberg 1456
19. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Pulitzer Prize
News Corp.
Stimulation theory
Identification
20. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Movie usage
Penny Press
Viacom/CBS
News Hole
21. This cheap newsprint created larger readership
Penny Press
Panel Study
Joseph Pulitzer
Technological determinism
22. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Soft news
cartoons
Gatekeepers
Two-Step Flow theory
23. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Yellow Journalism
A. C. Nielson Co
Columnists
Empirical research
24. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Citizen Kane 1941
Laggards
War
Passive Peoplemeter
25. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Pulitzer Prize
The New York Sun
Joseph Pulitzer
Payne Fund Studies 1929
26. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Experiment
Alternative Press
Interpreter
TV watching
27. Where old and new media collide--media across multiple platforms
Close-ended questions
Powerful Effects Model
Convergence
Narrowcasting
28. Theory that we primarily use mass media to check what we already believe
Experiment
7 hours a day
Selective Retention
Reinforcement Theory
29. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Paul Lazarsfield
Winter
Early Majority
7 hours a day
30. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Magic Bullet Theory
small town papers
Powerful Effects Model
31. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
GE/NBC-Universal
Joint Operating Agreements (JOAs)
William Randolph Hearst
Contagion effect
32. Theory that we only pick media that we will find gratifying
Uses and Gratification
Preview Audiences
Jukebox
Newsreel
33. This relaxed government restrictions on media ownership
Innovators/Early Adaptors
Paul Lazarsfield
Telecommunications Act of 1996
Empirical research
34. Weekly news packages in theaters
Lab experiments
Newsreel
Dissonance Theory
Peoplemeter
35. Television's ability to move people toward a common understanding of how things are
Mainstreaming
Dissident Press
Federalist Papers
Qualitative research
36. The TV world is __________________ then the real world
60% More violent
Burning Tank Theory
Feedback
Close-ended questions
37. Second biggest attention topic in news
Decoder
War of the Worlds
Economy
News Diffusion
38. Suburban or regional versions of a metropolitan paper
Zoned editions
Share Number
Marshal McLuhan
Sumner Redstone
39. Stragglers to buying technology
Late Majority
Conan O'Brian
Telegraph
GE/NBC-Universal
40. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Sample
Pulitzer Prize
Laggards
41. Very sensationalistic journalism
Yellow Journalism
Empirical research
Share Number
Communication
42. The biggest owner of radio stations (Dixie Chick controversy)
Citizen Journalists
Federalist Papers
Clear Channel
Telegraph
43. Awarded every April since 1917 for excellence
Pulitzer Prize
Winter
Two-Step Flow theory
Audience Generated Feedback
44. _________ was tried for libel against the British in his newspaper ___________
Decoder
Muckrakers
John Peter Zenger New York Weekly
Reinforcement Theory
45. The Nation's largest metropolitan daily
Burning Tank Theory
Alternative Press
The New York Times
Identification
46. A powerful effects model using the analogy of firing something through society for a direct hit
5%
General Assignment Reporters (GAs)
Magic Bullet Theory
Citizen Journalists
47. Peeks mid 50's
TV
Print media usage
John Peter Zenger New York Weekly
Benjamin Day 1833
48. Does not establish causality. Covers what the majority thinks. All perception
Newsreel
Survey
small town papers
Hypercommercialism
49. A model stating that media has a very direct and universal impact (effect)
Primary Research
J.D. Salinger
Powerful Effects Model
Clear Channel
50. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Burning Tank Theory
Cultivation Theory
Hard news
Limited Effects Model