Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technology changes how we live






2. Theory that there are multiple opinion leaders that shaper our viewpoints






3. Research has already been done for you - you just collect it and put it into your paper






4. Viewing violence causes anti-social behavior among some children






5. Story order emphasis that eventually shapes our world views and values of importance






6. The ______ sends the message






7. Ownership of media companies by multinational corporations






8. A powerful effects model using the analogy of firing something through society for a direct hit






9. Peeks in mid 20's






10. These papers are still doing good despite the rapid circulation of newspapers






11. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






12. A proportion taken to represent the population






13. Has the most TV audience






14. Part of a survey. More then just a one word answer needed. No yes or no questions






15. Single company owns every aspect of business (i.e. production - distribution - etc)






16. Peeks mid 50's






17. The ability to effectively and efficiently comprehend and use any form of mediated communication






18. Intellectual questioning about culture and its effect--leads to cultural theory






19. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






20. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






21. Does not establish causality. Covers what the majority thinks. All perception






22. Investigative journalists that exposed corruption






23. Trying to buy NBC-Universal






24. The first major daily






25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






26. Records what the TV set was currently set on






27. A model stating that media has a very direct and universal impact (effect)






28. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






29. People that continue to hold out on technologies






30. Father of Social Science Research






31. True frontrunners of our daily newspaper (local news on news sheets






32. A model stating that effects are limited by individual differences and other factors






33. Theory that watching mediated violence reduces people's inclination to behave aggressively






34. Theory stating that media defines the world for us (over-arching theory)






35. Receiver's response to message






36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






37. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






38. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






39. Name of the guy Hearst send to Cuba






40. Died recently - wrote The Catcher in the Rye






41. Entry-level job - don't know what you will write






42. Suburban or regional versions of a metropolitan paper






43. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






44. Peeks in mid 60's






45. ___________ invented the printing press in __________






46. Sensational stories that do not serve the democratic function of journalism






47. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






49. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






50. Targeting niche audiences--easier to use selection theory