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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that we primarily use mass media to check what we already believe
Technological determinism
Reinforcement Theory
Vertical monopoly
cartoons
2. Television's ability to move people toward a common understanding of how things are
Benjamin Harris 1690
Selective exposure
Panel Study
Mainstreaming
3. Letters to the editor - non-scientific
Audimeter
Audience Generated Feedback
Arbitron
Secondary research
4. People that continue to hold out on technologies
Penny Press
Close-ended questions
Telecommunications Act of 1996
Laggards
5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Primary Research
Albert Bandura
Dissident Press
Selective Perception
6. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Agenda Setting
Passive Peoplemeter
Audience - visual - economic - political - gatekeepers
Critical research
7. Direct - immediate causes and effects research
Marshal McLuhan
Columnists
Product Placement
Administrative research
8. ____________ invented the phonograph in _________
Survey
Field experiments
Magic Bullet Theory
Thomas Edison 1877
9. _____________ created the New York Sun in __________
Early Majority
Summer
Movie usage
Benjamin Day 1833
10. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Citizen Kane 1941
John Peter Zenger New York Weekly
Muckrakers
Viacom/CBS
11. Is more credible seeming then newspapers (2 to 1 ratio)
Early Majority
Wire Services
Remington
TV
12. Sensational stories that do not serve the democratic function of journalism
Horizontal monopoly
Preview Audiences
Soft news
Empirical research
13. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
J.D. Salinger
small town papers
Administrative research
14. Second biggest attention topic in news
Product Placement
Arbitron
Cultivation Analysis
Economy
15. A social science on human behavior
Cable a' la Carte
Communication
Passive Peoplemeter
Muckrakers
16. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Agenda-Setting Effect
Communication
Early Majority
Rating
17. Awarded every April since 1917 for excellence
Print media usage
Contagion effect
Pulitzer Prize
Globalization
18. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Qualitative research
Mixed Effects Model
Vertical monopoly
News Diffusion
19. Ownership of media companies by multinational corporations
Globalization
Arbitron
Hypercommercialism
Cable a' la Carte
20. A model stating that effects are limited by individual differences and other factors
Early Window
Convergence
Citizen Journalists
Limited Effects Model
21. Getting information by word of mouth.
Two Step Flow
Muckrakers
Powerful Effects Model
Beat Reporters
22. Has the fewest TV viewers
Summer
3 hours a day
Newsreel
Innovators/Early Adaptors
23. _____________ invented the telegraph in ____________ ('What hath God wrought')
Paul Lazarsfield
Clear Channel
Samuel Morse 1844
A. C. Nielson Co
24. Writes on a particular area of interest (crime - sports - etc)
Agenda Setting
Integrated audience reach
Globalization
Beat Reporters
25. Owning several types of related businesses across the board
Agenda Setting
Close-ended questions
Horizontal monopoly
Rating
26. Theory stating that media defines the world for us (over-arching theory)
Alternative Press
Fact about the usage of the media
Newsreel
Cultivation Theory
27. ___________ invented the printing press in __________
News Hole
Orson Wells 1938
Publick Occurences
Johannes Gutenberg 1456
28. Died recently - wrote The Catcher in the Rye
Narrowcasting
J.D. Salinger
Media Originated Feedback
Oligopoly
29. This invention - used in war - helped to construct the 'inverted pyramid' structure
Dissident Press
Population
Telegraph
Winter
30. The biggest owner of radio stations (Dixie Chick controversy)
Dissonance Theory
Catharsis theory
Clear Channel
Beat Reporters
31. 'The medium is the message'
Selective Retention
7 hours a day
Global village
Marshal McLuhan
32. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Hard news
Jukebox
Convergence
33. Age correlates with each medium
Movie usage
Dissident Press
Fact about the usage of the media
Blogs
34. This cheap newsprint created larger readership
Penny Press
small town papers
Still photography 1839
Alternative Press
35. Free - alternative weeklies with a local and political orientation
Agenda Setting
Pulitzer Prize
Secondary research
Dissident Press
36. Does not establish causality. Covers what the majority thinks. All perception
Amazon and MacMillan Publishing
Integrated audience reach
7 hours a day
Survey
37. The recent e-book battle on the Kindle is between these two...
GE/NBC-Universal
Amazon and MacMillan Publishing
The New York Times
5%
38. Average American spends _________________________ listening to the radio
3 hours a day
Critical research
Amazon and MacMillan Publishing
Global village
39. Around the World in 72 days--stunt journalist
Oligopoly
Interpreter
Communication
Nellie Bly
40. Original research. Do it yourself
Primary Research
Winter
Late Majority
Gannett and McClatchy
41. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Cable a' la Carte
Telecommunications Act of 1996
War
42. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
A. C. Nielson Co
Citizen Kane 1941
Laggards
Field experiments
43. The ______ sends the message
Citizen Journalists
Critical research
Jukebox
Encoder
44. Selection Theory: selective about what you remember
Wilbur Schramm
Selective Retention
Bias
GE/NBC-Universal
45. Real-life setting - better - but more expensive
Innovators/Early Adaptors
Agenda-Setting Effect
Field experiments
Interpreter
46. Peeks in late teens
Hypercommercialism
Cultivation Theory
Radio usage
Newsreel
47. ___________ published Publick Occurences in __________
Survey
Gatekeepers
Lab experiments
Benjamin Harris 1690
48. Artificial setting - easier and less expensive - but not as accurate in results
Panel Study
Imitation
Alexander Graham Bell 1876
Lab experiments
49. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Sumner Redstone
Diurnals
Globalization
50. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Early Majority
Administrative research
Lab experiments
Close-ended questions