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Mass Communications
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Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If the media covers terrorist attacks - it leads to more terrorist attacks
News Diffusion
Sample
Catharsis
Contagion effect
2. Sensational stories that do not serve the democratic function of journalism
Radio usage
Interpreter
Sumner Redstone
Soft news
3. Has the most TV audience
Uses and Gratification
Winter
Innovators/Early Adaptors
Viacom/CBS
4. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Still photography 1839
The New York Sun
Winter
5. Research that examines larger cultural effects
Innovators/Early Adaptors
Penny Press
Saturation Stage
Critical research
6. Research has already been done for you - you just collect it and put it into your paper
Samuel Morse 1844
Secondary research
Oligopoly
Penny Press
7. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Gannett and McClatchy
Noise
Mainstreaming
Two-Step Flow theory
8. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Marshal McLuhan
Amazon and MacMillan Publishing
Blogs
9. Placing of stories around ads
Technological determinism
Wilbur Schramm
Saturation Stage
News Hole
10. Suburban or regional versions of a metropolitan paper
Movie usage
Benjamin Day 1833
Culture
Zoned editions
11. The two (in order) largest newspaper chains (USA Today is owned by one)
Still photography 1839
Soft news
Gannett and McClatchy
Gatekeepers
12. aguerre and Niepce invented _________ in ____________
Yellow Journalism
Paul Lazarsfield
Still photography 1839
Penny Press
13. Story order emphasis that eventually shapes our world views and values of importance
Newsreel
Magic Bullet Theory
Nellie Bly
Agenda Setting
14. Intellectual questioning about culture and its effect--leads to cultural theory
Johannes Gutenberg 1456
Qualitative research
Conan O'Brian
Zoned editions
15. Journalists who use things like Twitter to get info out fast - but they are not professional
The New York Times
Citizen Journalists
Remington
Still photography 1839
16. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
Thomas Edison 1877
Lab experiments
Encoder
17. ___________ published Publick Occurences in __________
Globalization
Benjamin Harris 1690
3 hours a day
TV watching
18. Peeks in mid 60's
TV watching
small town papers
Content Analysis
Empirical research
19. The Nation's largest metropolitan daily
The New York Times
Selective Perception
Magic Bullet Theory
Burning Tank Theory
20. Father of Social Science Research
Paul Lazarsfield
News Hole
Winter
Selective Retention
21. Part of a survey. More then just a one word answer needed. No yes or no questions
TV watching
Beat Reporters
The New York Times
Open-Ended questions
22. Stragglers to buying technology
Rating
Rupert Murdoch
Late Majority
Movie usage
23. Average household has a TV set on...
7 hours a day
Reinforcement Theory
Selective Retention
Share
24. Selection Theory: only expose ourselves to those that we will agree with already
Alternative Press
Selective exposure
Global village
John Peter Zenger New York Weekly
25. Writes on a particular area of interest (crime - sports - etc)
Gatekeepers
Beat Reporters
Samuel Morse 1844
Print media usage
26. Media makes the world smaller (technology)--called _____________ ____________
Global village
Gatekeepers
Globalization
GE/NBC-Universal
27. True frontrunners of our daily newspaper (local news on news sheets
Conan O'Brian
Powerful Effects Model
The New York Times
Diurnals
28. The recent e-book battle on the Kindle is between these two...
Share
Amazon and MacMillan Publishing
Blogs
Agenda-Setting Effect
29. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
small town papers
Desensitization
Integrated audience reach
Wire Services
30. Theory that there are multiple opinion leaders that shaper our viewpoints
Disney
Narrowcasting
Multi-Step Flow theory
Wilbur Schramm
31. Selection Theory: selective about what we ACTUALLY listen to
Bias
Diurnals
Selective Perception
Horizontal monopoly
32. Owning several types of related businesses across the board
Horizontal monopoly
Preview Audiences
Rating
Laggards
33. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Selective Retention
Late Majority
Conan O'Brian
34. Letters to the editor - non-scientific
Cultural Hegemony
Time Warner
Global village
Audience Generated Feedback
35. Trying to buy NBC-Universal
Cable a' la Carte
Desensitization
War of the Worlds
Comcast
36. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Still photography 1839
Content Analysis
Viacom/CBS
37. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
60% More violent
Share Number
Catharsis theory
38. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Print media usage
Catharsis theory
News Corp.
39. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Catharsis
Bias
Payne Fund Studies 1929
Telecommunications Act of 1996
40. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Population
Disney
Jukebox
Feedback
41. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Audimeter
Pulitzer Prize
Cable a' la Carte
42. Framework for our government
The New York Sun
Preview Audiences
Disney
Federalist Papers
43. Records what the TV set was currently set on
Audimeter
News Hole
TV
Culture
44. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Movie usage
Audience Generated Feedback
Audience - visual - economic - political - gatekeepers
Culture
45. When one culture forces or pushes their culture on another
Conan O'Brian
Laggards
Peoplemeter
Cultural Hegemony
46. People that will buy news technologies first
Interpreter
News Diffusion
Innovators/Early Adaptors
3 hours a day
47. Recently announced that it would charge for frequent access to website (newspaper)
Technological determinism
Remington
News Hole
NY Times
48. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Cultivation Theory
Muckrakers
Convergence
49. _________ was tried for libel against the British in his newspaper ___________
Convergence
John Peter Zenger New York Weekly
Comcast
The New York Sun
50. Universe. Entirety of what you are studying.
Population
GE/NBC-Universal
Paul Lazarsfield
Watergate Nixon
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