Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Died recently - wrote The Catcher in the Rye






2. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






3. Set of values and shared beliefs






4. Recently announced that it would charge for frequent access to website (newspaper)






5. Media makes the world smaller (technology)--called _____________ ____________






6. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






7. aguerre and Niepce invented _________ in ____________






8. A proportion taken to represent the population






9. Framework for our government






10. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






11. In social cognitive theory - the direct replication of an observed behavior






12. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






13. Intellectual questioning about culture and its effect--leads to cultural theory






14. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






15. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






16. Theory that watching mediated violence reduces people's inclination to behave aggressively






17. True frontrunners of our daily newspaper (local news on news sheets






18. This relaxed government restrictions on media ownership






19. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






20. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






21. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






22. First American Newspaper






23. Journalists who use things like Twitter to get info out fast - but they are not professional






24. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






25. Provide feedback for movies






26. The ability to effectively and efficiently comprehend and use any form of mediated communication






27. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






28. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






29. Has the most TV audience






30. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






31. Average American spends _________________________ listening to the radio






32. A powerful effects model using the analogy of firing something through society for a direct hit






33. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






34. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






35. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






36. Theory that we only pick media that we will find gratifying






37. Selection Theory: only expose ourselves to those that we will agree with already






38. 'The medium is the message'






39. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






40. Technology changes how we live






41. Records what the TV set was currently set on






42. Suburban or regional versions of a metropolitan paper






43. _____________ invented the telephone in _____________






44. Placing of stories around ads






45. Collection of data that can be characterized and counted in a way. Type of empirical research






46. A model stating that media has a very direct and universal impact (effect)






47. Does not establish causality. Covers what the majority thinks. All perception






48. One problem with Schramm's model: there is no longer any _______ in the message






49. The theory stating that war - being more visual - will get the most attention and headlines in the news






50. The ______ is the source in which the message passes through (example: book - TV channel)