Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks mid 50's






2. Regularly updated online journals that comment on just about everything






3. Getting information by word of mouth.






4. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






5. Theory that there are multiple opinion leaders that shaper our viewpoints






6. The ______ is the receiver of the message






7. Sole owner of News Corp.






8. _________ was tried for libel against the British in his newspaper ___________






9. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






10. The opinion stage to observable research






11. People that continue to hold out on technologies






12. Part of a survey. More then just a one word answer needed. No yes or no questions






13. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






14. Original research. Do it yourself






15. Research has already been done for you - you just collect it and put it into your paper






16. One problem with Schramm's model: there is no longer any _______ in the message






17. Framework for our government






18. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






19. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






20. Famous radio broadcast proving limited effects theories






21. Free - alternative weeklies with a local and political orientation






22. Does not establish causality. Covers what the majority thinks. All perception






23. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






24. Selection Theory: selective about what you remember






25. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






26. Margin of error in polls






27. The recent e-book battle on the Kindle is between these two...






28. Anything that interferes with or alters the message






29. Selection Theory: only expose ourselves to those that we will agree with already






30. Publisher - THE Editor - other editors - designers - reporters






31. Set of values and shared beliefs






32. These papers are still doing good despite the rapid circulation of newspapers






33. The Nation's largest metropolitan daily






34. __________came up with the basic model of mass communication






35. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






36. Stragglers to buying technology






37. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






38. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






39. Journalists who use things like Twitter to get info out fast - but they are not professional






40. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






41. True frontrunners of our daily newspaper (local news on news sheets






42. 'The medium is the message'






43. Around the World in 72 days--stunt journalist






44. Television's ability to move people toward a common understanding of how things are






45. _________ broadcasted War of the Worlds on Halloween _______.






46. In social cognitive theory - the direct replication of an observed behavior






47. Intellectual questioning about culture and its effect--leads to cultural theory






48. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






49. Placing of stories around ads






50. Theory that we primarily use mass media to check what we already believe