Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of media companies by multinational corporations






2. Research has already been done for you - you just collect it and put it into your paper






3. Real-life setting - better - but more expensive






4. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






5. Trying to buy NBC-Universal






6. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






7. Receiver's response to message






8. Theory that we primarily use mass media to check what we already believe






9. Framework for our government






10. Letters to the editor - non-scientific






11. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






12. The ______ sends the message






13. Second biggest attention topic in news






14. A model stating that media can effect some people - but not others (not everyone)






15. In social cognitive theory - the direct replication of an observed behavior






16. Media makes the world smaller (technology)--called _____________ ____________






17. A social science on human behavior






18. Getting information by word of mouth.






19. The biggest owner of radio stations (Dixie Chick controversy)






20. Very sensationalistic journalism






21. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






22. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






23. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






24. The first major daily






25. Stragglers to buying technology






26. The recent e-book battle on the Kindle is between these two...






27. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






28. 'The medium is the message'






29. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






30. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






31. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






32. This cheap newsprint created larger readership






33. Owning several types of related businesses across the board






34. Recently announced that it would charge for frequent access to website (newspaper)






35. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






36. Sole owner of Viacom/CBS






37. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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38. Original research. Do it yourself






39. Is more credible seeming then newspapers (2 to 1 ratio)






40. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






41. Always greater then the rating number






42. The two (in order) largest newspaper chains (USA Today is owned by one)






43. Intellectual questioning about culture and its effect--leads to cultural theory






44. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






45. Regularly updated online journals that comment on just about everything






46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






47. Provide feedback for movies






48. Theory that we only pick media that we will find gratifying






49. Theory that watching mediated violence reduces people's inclination to behave aggressively






50. Research that examines larger cultural effects