SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Pulitzer Prize
Oligopoly
Technological determinism
2. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
small town papers
Dissonance Theory
Cultivation Theory
Open-Ended questions
3. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Citizen Kane 1941
Muckrakers
Two-Step Flow theory
War of the Worlds
4. Sole owner of News Corp.
Amazon and MacMillan Publishing
Late Majority
Joseph Pulitzer
Rupert Murdoch
5. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Thomas Edison 1877
Narrowcasting
Disney
60% More violent
6. Write on specific subject on particular schedule
Columnists
Marshal McLuhan
Gannett and McClatchy
Dissonance Theory
7. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
8. Father of Social Science Research
Columnists
Paul Lazarsfield
Joint Operating Agreements (JOAs)
Global village
9. Does not establish causality. Covers what the majority thinks. All perception
Gannett and McClatchy
Passive Peoplemeter
Survey
Telecommunications Act of 1996
10. A social science on human behavior
Communication
Late Majority
Cable a' la Carte
Nellie Bly
11. If the media covers terrorist attacks - it leads to more terrorist attacks
TV
Vertical monopoly
Contagion effect
Zoned editions
12. Age correlates with each medium
Newsreel
GE/NBC-Universal
Fact about the usage of the media
Share
13. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Audience - visual - economic - political - gatekeepers
Product Placement
Selective Perception
Remington
14. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Rating
Content Analysis
Benjamin Day 1833
15. Universe. Entirety of what you are studying.
Population
News Hole
William Randolph Hearst
Wire Services
16. Recently announced that it would charge for frequent access to website (newspaper)
Payne Fund Studies 1929
Empirical research
Share
NY Times
17. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Still photography 1839
Gatekeepers
Joint Operating Agreements (JOAs)
Identification
18. A program that is more specialized to a specific demographic
Federalist Papers
The New York Times
Amazon and MacMillan Publishing
Narrowcasting
19. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Thomas Edison 1877
Preview Audiences
Joseph Pulitzer
Magic Bullet Theory
20. Viewing violence causes anti-social behavior among some children
Pulitzer Prize
Stimulation theory
Panel Study
Rupert Murdoch
21. The phonograph became the first __________ when Edison put a nickel slot on it
Newspaper Hierarchy
Jukebox
60% More violent
Movie usage
22. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
News Corp.
Disney
Peoplemeter
Arbitron
23. When one culture forces or pushes their culture on another
Columnists
Sumner Redstone
Zoned editions
Cultural Hegemony
24. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Panel Study
Narrowcasting
News Diffusion
Identification
25. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Survey
John Peter Zenger New York Weekly
Viacom/CBS
Content Analysis
26. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Preview Audiences
Two-Step Flow theory
Remington
27. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
28. People that will buy news technologies first
Sumner Redstone
Innovators/Early Adaptors
Blogs
Newspaper Hierarchy
29. Anything that interferes with or alters the message
Selective Retention
Experiment
News Hole
Noise
30. The opinion stage to observable research
Hard news
Viacom/CBS
Empirical research
Two-Step Flow theory
31. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Narrowcasting
Early Majority
60% More violent
32. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Stimulation theory
Population
Joint Operating Agreements (JOAs)
33. Media makes the world smaller (technology)--called _____________ ____________
William Randolph Hearst
Disney
Cable a' la Carte
Global village
34. Set of values and shared beliefs
Narrowcasting
Wilbur Schramm
Peoplemeter
Culture
35. Margin of error in polls
Cultivation Analysis
5%
Empirical research
News Corp.
36. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
GE/NBC-Universal
Diurnals
Two-Step Flow theory
Communication
37. Is more credible seeming then newspapers (2 to 1 ratio)
Hard news
TV
Critical research
Rupert Murdoch
38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Survey
Hard news
Sumner Redstone
Early Majority
39. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Nellie Bly
Hypercommercialism
Pulitzer Prize
40. Average household has a TV set on...
7 hours a day
Remington
Diurnals
Horizontal monopoly
41. True frontrunners of our daily newspaper (local news on news sheets
Critical research
Close-ended questions
Diurnals
Blogs
42. 'The medium is the message'
Empirical research
Marshal McLuhan
Cable a' la Carte
Open-Ended questions
43. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Pulitzer Prize
Muckrakers
Joint Operating Agreements (JOAs)
44. Peeks mid 50's
General Assignment Reporters (GAs)
Print media usage
Remington
Critical research
45. Journalists who use things like Twitter to get info out fast - but they are not professional
Still photography 1839
3 hours a day
Passive Peoplemeter
Citizen Journalists
46. Free - alternative weeklies with a local and political orientation
Late Majority
Beat Reporters
Gannett and McClatchy
Dissident Press
47. Writes on a particular area of interest (crime - sports - etc)
Contagion effect
Beat Reporters
Catharsis
News Diffusion
48. Story order emphasis that eventually shapes our world views and values of importance
Wire Services
Narrowcasting
Agenda Setting
Johannes Gutenberg 1456
49. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Amazon and MacMillan Publishing
Field experiments
News Diffusion
cartoons
50. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Audimeter
Benjamin Day 1833
Arbitron
Catharsis theory