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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in late teens
Sample
Newsreel
Wilbur Schramm
Radio usage
2. ___________ published Publick Occurences in __________
7 hours a day
Content Analysis
Benjamin Harris 1690
Integrated audience reach
3. The Nation's largest metropolitan daily
Citizen Kane 1941
Dissonance Theory
William Randolph Hearst
The New York Times
4. ____________ invented the phonograph in _________
Remington
Thomas Edison 1877
Arbitron
Radio usage
5. Average household has a TV set on...
Communication
Agenda Setting
Late Majority
7 hours a day
6. This invention - used in war - helped to construct the 'inverted pyramid' structure
Payne Fund Studies 1929
Laggards
Telegraph
Muckrakers
7. Weekly news packages in theaters
Newsreel
Passive Peoplemeter
Diurnals
Fact about the usage of the media
8. The percentage of the entire population in that media market
Peoplemeter
Rating
Catharsis
Stimulation theory
9. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Close-ended questions
Watergate Nixon
Catharsis theory
10. Sole owner of Viacom/CBS
Laggards
Amazon and MacMillan Publishing
Sumner Redstone
Survey
11. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Diurnals
Winter
News Hole
12. Father of Social Science Research
Paul Lazarsfield
Selective Retention
Desensitization
Content Analysis
13. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Panel Study
Samuel Morse 1844
Albert Bandura
14. NBC is believed to have noise for _______ because it is owned by GE
Zoned editions
War
Watergate Nixon
Survey
15. When one culture forces or pushes their culture on another
Cultural Hegemony
Cultivation Theory
Feedback
Lab experiments
16. Selection Theory: selective about what you remember
Selective Retention
Interpreter
Albert Bandura
Catharsis
17. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Alexander Graham Bell 1876
Identification
Clear Channel
Time Warner
18. Journalists who use things like Twitter to get info out fast - but they are not professional
Blogs
Newspaper Hierarchy
Citizen Journalists
Peoplemeter
19. Selection Theory: selective about what we ACTUALLY listen to
Catharsis
Interpreter
Selective Perception
Time Warner
20. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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21. Trying to buy NBC-Universal
Comcast
Critical research
Catharsis theory
Gatekeepers
22. Anything that interferes with or alters the message
Noise
Comcast
The New York Sun
Open-Ended questions
23. _____________ invented the telegraph in ____________ ('What hath God wrought')
Empirical research
Thomas Edison 1877
Citizen Journalists
Samuel Morse 1844
24. Name of the guy Hearst send to Cuba
Remington
Wire Services
Sumner Redstone
Reinforcement Theory
25. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Radio usage
General Assignment Reporters (GAs)
Payne Fund Studies 1929
26. Owning several types of related businesses across the board
Horizontal monopoly
Samuel Morse 1844
Laggards
Contagion effect
27. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Saturation Stage
Hypercommercialism
Gatekeepers
Dissonance Theory
28. Free - alternative weeklies with a local and political orientation
Benjamin Day 1833
Columnists
Decoder
Dissident Press
29. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
Soft news
Identification
Media literacy
30. The phonograph became the first __________ when Edison put a nickel slot on it
Late Majority
Jukebox
Global village
Vertical monopoly
31. The ______ sends the message
Encoder
Wilbur Schramm
The New York Times
Share
32. A model stating that media can effect some people - but not others (not everyone)
Audimeter
Time Warner
Mixed Effects Model
Thomas Edison 1877
33. Targeting niche audiences--easier to use selection theory
Product Placement
Narrowcasting
Beat Reporters
Summer
34. True frontrunners of our daily newspaper (local news on news sheets
Comcast
Interpreter
Diurnals
Close-ended questions
35. Margin of error in polls
Selective Perception
Still photography 1839
Agenda Setting
5%
36. Investigative journalists that exposed corruption
Early Majority
Zoned editions
Muckrakers
Comcast
37. Second biggest attention topic in news
Economy
Newspaper Hierarchy
Uses and Gratification
Late Majority
38. Story order emphasis that eventually shapes our world views and values of importance
Oligopoly
Media literacy
Limited Effects Model
Agenda Setting
39. Publisher - THE Editor - other editors - designers - reporters
small town papers
Decoder
Experiment
Newspaper Hierarchy
40. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Soft news
Fact about the usage of the media
Panel Study
Identification
41. Write on specific subject on particular schedule
Narrowcasting
Close-ended questions
Narrowcasting
Columnists
42. 'The medium is the message'
News Diffusion
Marshal McLuhan
Cable a' la Carte
Economy
43. People that will buy news technologies first
Alexander Graham Bell 1876
Innovators/Early Adaptors
Laggards
Audimeter
44. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Alternative Press
Experiment
Peoplemeter
Watergate Nixon
45. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Hard news
Primary Research
Zoned editions
News Diffusion
46. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Marshal McLuhan
Two Step Flow
John Peter Zenger New York Weekly
47. Recently announced that it would charge for frequent access to website (newspaper)
Global village
Thomas Edison 1877
Diurnals
NY Times
48. Regularly updated online journals that comment on just about everything
Cable a' la Carte
Blogs
Critical research
Hard news
49. Theory that we only pick media that we will find gratifying
Time Warner
Federalist Papers
Secondary research
Uses and Gratification
50. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Gannett and McClatchy
Arbitron
Hard news
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