Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ____________ invented the phonograph in _________






2. The first major daily






3. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






4. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






6. A model stating that effects are limited by individual differences and other factors






7. Framework for our government






8. Theory that watching mediated violence reduces people's inclination to behave aggressively






9. The percentage of the entire population in that media market






10. Suburban or regional versions of a metropolitan paper






11. If the media covers terrorist attacks - it leads to more terrorist attacks






12. _____________ created the New York Sun in __________






13. Intellectual questioning about culture and its effect--leads to cultural theory






14. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






15. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






16. Journalists who use things like Twitter to get info out fast - but they are not professional






17. Targeting niche audiences--easier to use selection theory






18. Owning several types of related businesses across the board






19. Second biggest attention topic in news






20. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






21. Direct - immediate causes and effects research






22. Is more credible seeming then newspapers (2 to 1 ratio)






23. The two (in order) largest newspaper chains (USA Today is owned by one)






24. Sole owner of News Corp.






25. The theory stating that war - being more visual - will get the most attention and headlines in the news






26. Increasing the amount of advertising and mixing commercial and noncommercial media content






27. Entry-level job - don't know what you will write






28. Father of Social Science Research






29. Viewing violence causes anti-social behavior among some children






30. Personal noise inserted and pushed in journalism






31. Part of a survey. More then just a one word answer needed. No yes or no questions






32. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






33. Average household has a TV set on...






34. Peeks in mid 60's






35. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






36. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






37. One problem with Schramm's model: there is no longer any _______ in the message






38. Age correlates with each medium






39. The recent e-book battle on the Kindle is between these two...






40. Weekly news packages in theaters






41. Real-life setting - better - but more expensive






42. Stragglers to buying technology






43. Died recently - wrote The Catcher in the Rye






44. A model stating that media can effect some people - but not others (not everyone)






45. Theory stating that media defines the world for us (over-arching theory)






46. Set of values and shared beliefs






47. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






48. NBC is believed to have noise for _______ because it is owned by GE






49. Write on specific subject on particular schedule






50. Universe. Entirety of what you are studying.