Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Average American spends _________________________ listening to the radio






2. The first major daily






3. Research that examines larger cultural effects






4. Placing of stories around ads






5. The recent e-book battle on the Kindle is between these two...






6. Universe. Entirety of what you are studying.






7. The ability to effectively and efficiently comprehend and use any form of mediated communication






8. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






9. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






10. Provide feedback for movies






11. Always greater then the rating number






12. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






13. Framework for our government






14. The theory stating that war - being more visual - will get the most attention and headlines in the news






15. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






16. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






17. The TV world is __________________ then the real world






18. Targeting niche audiences--easier to use selection theory






19. ___________ invented the printing press in __________






20. Suburban or regional versions of a metropolitan paper






21. __________came up with the basic model of mass communication






22. Intellectual questioning about culture and its effect--leads to cultural theory






23. Average household has a TV set on...






24. Writes on a particular area of interest (crime - sports - etc)






25. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






26. The phonograph became the first __________ when Edison put a nickel slot on it






27. Selection Theory: only expose ourselves to those that we will agree with already






28. First American Newspaper






29. The ______ sends the message






30. Weekly news packages in theaters






31. Famous radio broadcast proving limited effects theories






32. True frontrunners of our daily newspaper (local news on news sheets






33. Second biggest attention topic in news






34. _________ was tried for libel against the British in his newspaper ___________






35. Selection Theory: selective about what you remember






36. This relaxed government restrictions on media ownership






37. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






38. aguerre and Niepce invented _________ in ____________






39. Original research. Do it yourself






40. Story order emphasis that eventually shapes our world views and values of importance






41. Theory that watching mediated violence reduces people's inclination to behave aggressively






42. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






43. A program that is more specialized to a specific demographic






44. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






45. Anything that interferes with or alters the message






46. Has the fewest TV viewers






47. Research has already been done for you - you just collect it and put it into your paper






48. Where old and new media collide--media across multiple platforms






49. Single company owns every aspect of business (i.e. production - distribution - etc)






50. Collection of data that can be characterized and counted in a way. Type of empirical research