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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to effectively and efficiently comprehend and use any form of mediated communication
Columnists
Media literacy
Zoned editions
Feedback
2. Scientific research
Innovators/Early Adaptors
Benjamin Harris 1690
J.D. Salinger
Empirical research
3. A social science on human behavior
TV watching
Population
Communication
Two-Step Flow theory
4. If the media covers terrorist attacks - it leads to more terrorist attacks
Clear Channel
Peoplemeter
Remington
Contagion effect
5. Has the most TV audience
Winter
Contagion effect
Feedback
Selective Retention
6. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Diurnals
Two Step Flow
Innovators/Early Adaptors
Catharsis theory
7. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Orson Wells 1938
Payne Fund Studies 1929
Passive Peoplemeter
Selective exposure
8. Targeting niche audiences--easier to use selection theory
Telegraph
Globalization
Federalist Papers
Narrowcasting
9. Age correlates with each medium
Still photography 1839
Jukebox
Catharsis
Fact about the usage of the media
10. The Nation's largest metropolitan daily
Media Originated Feedback
The New York Times
Thomas Edison 1877
Secondary research
11. Owning several types of related businesses across the board
Movie usage
Audimeter
Secondary research
Horizontal monopoly
12. Original research. Do it yourself
Comcast
Telegraph
Primary Research
7 hours a day
13. NBC is believed to have noise for _______ because it is owned by GE
Passive Peoplemeter
Media Originated Feedback
War
Still photography 1839
14. The first major daily
Culture
Wilbur Schramm
The New York Sun
Identification
15. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Oligopoly
Remington
A. C. Nielson Co
Secondary research
16. A model stating that media can effect some people - but not others (not everyone)
Open-Ended questions
Agenda-Setting Effect
Pulitzer Prize
Mixed Effects Model
17. Collection of data that can be characterized and counted in a way. Type of empirical research
Passive Peoplemeter
Benjamin Harris 1690
Jukebox
Content Analysis
18. In social cognitive theory - the direct replication of an observed behavior
Cable a' la Carte
Imitation
Decoder
Encoder
19. The theory stating that war - being more visual - will get the most attention and headlines in the news
Identification
Burning Tank Theory
John Peter Zenger New York Weekly
Catharsis
20. Sensational stories that do not serve the democratic function of journalism
Viacom/CBS
Soft news
Empirical research
5%
21. Framework for our government
Beat Reporters
Vertical monopoly
Wilbur Schramm
Federalist Papers
22. First American Newspaper
William Randolph Hearst
Publick Occurences
Wire Services
Share
23. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
3 hours a day
Close-ended questions
Rupert Murdoch
Economy
24. Theory that we primarily use mass media to check what we already believe
Critical research
Viacom/CBS
Joseph Pulitzer
Reinforcement Theory
25. Famous radio broadcast proving limited effects theories
War of the Worlds
Muckrakers
Sumner Redstone
Close-ended questions
26. Receiver's response to message
Catharsis theory
News Hole
Empirical research
Feedback
27. Peeks in mid 60's
Muckrakers
TV watching
Two-Step Flow theory
Cable a' la Carte
28. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Hypercommercialism
Fact about the usage of the media
Burning Tank Theory
29. People that continue to hold out on technologies
Print media usage
Contagion effect
Laggards
Selective Retention
30. A proportion taken to represent the population
5%
Global village
Thomas Edison 1877
Sample
31. Research has already been done for you - you just collect it and put it into your paper
NY Times
Secondary research
Mainstreaming
Joseph Pulitzer
32. Direct - immediate causes and effects research
Early Majority
Sample
Multi-Step Flow theory
Administrative research
33. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Two-Step Flow theory
Arbitron
Sumner Redstone
Horizontal monopoly
34. The biggest owner of radio stations (Dixie Chick controversy)
Conan O'Brian
Product Placement
Columnists
Clear Channel
35. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
cartoons
News Diffusion
Yellow Journalism
The New York Times
36. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Late Majority
Wire Services
Panel Study
Winter
37. Average American spends _________________________ listening to the radio
Arbitron
Zoned editions
3 hours a day
Close-ended questions
38. Getting information by word of mouth.
Globalization
Noise
Two Step Flow
Joseph Pulitzer
39. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Nellie Bly
Mainstreaming
Vertical monopoly
40. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Movie usage
Yellow Journalism
Selective Perception
Albert Bandura
41. Where old and new media collide--media across multiple platforms
Communication
The New York Times
Convergence
Qualitative research
42. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Content Analysis
Laggards
Product Placement
Remington
43. The ______ sends the message
Citizen Kane 1941
Administrative research
John Peter Zenger New York Weekly
Encoder
44. Recently announced that it would charge for frequent access to website (newspaper)
Telecommunications Act of 1996
Citizen Journalists
NY Times
60% More violent
45. Artificial setting - easier and less expensive - but not as accurate in results
Media literacy
Identification
Lab experiments
Uses and Gratification
46. Selection Theory: only expose ourselves to those that we will agree with already
Global village
Marshal McLuhan
Selective exposure
Share Number
47. Trying to buy NBC-Universal
Comcast
News Diffusion
Cable a' la Carte
Administrative research
48. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Comcast
Print media usage
Feedback
49. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
NY Times
Agenda-Setting Effect
Disney
Population
50. The phonograph became the first __________ when Edison put a nickel slot on it
Decoder
Agenda-Setting Effect
Jukebox
Nellie Bly