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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Margin of error in polls
Media Originated Feedback
Integrated audience reach
Survey
5%
2. Collection of data that can be characterized and counted in a way. Type of empirical research
Passive Peoplemeter
Magic Bullet Theory
Content Analysis
Watergate Nixon
3. Sensational stories that do not serve the democratic function of journalism
Soft news
Encoder
Two Step Flow
Share
4. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Cultivation Analysis
Two-Step Flow theory
Contagion effect
Sample
5. Getting information by word of mouth.
Columnists
Innovators/Early Adaptors
Arbitron
Two Step Flow
6. A model stating that media has a very direct and universal impact (effect)
Muckrakers
Jukebox
Powerful Effects Model
Experiment
7. Sole owner of News Corp.
Audience - visual - economic - political - gatekeepers
Contagion effect
Albert Bandura
Rupert Murdoch
8. Name of the guy Hearst send to Cuba
Remington
Share
Watergate Nixon
Passive Peoplemeter
9. A model stating that media can effect some people - but not others (not everyone)
War of the Worlds
General Assignment Reporters (GAs)
Culture
Mixed Effects Model
10. Artificial setting - easier and less expensive - but not as accurate in results
7 hours a day
The New York Times
Lab experiments
Gannett and McClatchy
11. Universe. Entirety of what you are studying.
Mainstreaming
Population
Media Originated Feedback
Newspaper Hierarchy
12. _________ broadcasted War of the Worlds on Halloween _______.
Arbitron
Population
Orson Wells 1938
John Peter Zenger New York Weekly
13. Framework for our government
Field experiments
Catharsis theory
Federalist Papers
Thomas Edison 1877
14. NBC is believed to have noise for _______ because it is owned by GE
Print media usage
War
Culture
Open-Ended questions
15. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Selective exposure
Arbitron
Close-ended questions
3 hours a day
16. 'The medium is the message'
Interpreter
Citizen Journalists
Marshal McLuhan
Penny Press
17. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
The New York Times
Population
Vertical monopoly
Disney
18. Average American spends _________________________ listening to the radio
Empirical research
3 hours a day
Catharsis theory
Desensitization
19. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
J.D. Salinger
Early Majority
Media Originated Feedback
Two-Step Flow theory
20. Famous radio broadcast proving limited effects theories
Narrowcasting
War of the Worlds
Cultivation Analysis
Globalization
21. Provide feedback for movies
Rupert Murdoch
Catharsis theory
Preview Audiences
Laggards
22. Where old and new media collide--media across multiple platforms
Cultural Hegemony
Cable a' la Carte
Convergence
Powerful Effects Model
23. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
War
Integrated audience reach
Decoder
Uses and Gratification
24. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
War
Technological determinism
Population
25. Investigative journalists that exposed corruption
Integrated audience reach
Muckrakers
Winter
Benjamin Harris 1690
26. Anything that interferes with or alters the message
News Hole
Bias
Noise
Reinforcement Theory
27. Write on specific subject on particular schedule
Columnists
Audience - visual - economic - political - gatekeepers
Close-ended questions
Pulitzer Prize
28. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Mixed Effects Model
Amazon and MacMillan Publishing
Payne Fund Studies 1929
29. Direct - immediate causes and effects research
Zoned editions
Imitation
Early Majority
Administrative research
30. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Gatekeepers
Share
Cultivation Analysis
Nellie Bly
31. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Experiment
Citizen Kane 1941
Panel Study
Clear Channel
32. A model stating that effects are limited by individual differences and other factors
Population
Soft news
Limited Effects Model
Media literacy
33. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Agenda-Setting Effect
Audimeter
Saturation Stage
34. Technology changes how we live
Technological determinism
Primary Research
Columnists
Payne Fund Studies 1929
35. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Population
Early Window
Arbitron
Decoder
36. Research has already been done for you - you just collect it and put it into your paper
Stimulation theory
Wire Services
Diurnals
Secondary research
37. Peeks in mid 20's
Movie usage
Administrative research
Joint Operating Agreements (JOAs)
Peoplemeter
38. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Agenda-Setting Effect
Blogs
Joseph Pulitzer
Citizen Journalists
39. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Audience - visual - economic - political - gatekeepers
General Assignment Reporters (GAs)
Cultural Hegemony
40. Free - alternative weeklies with a local and political orientation
Critical research
Communication
Noise
Dissident Press
41. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
Imitation
Preview Audiences
Desensitization
42. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissident Press
Critical research
Diurnals
Dissonance Theory
43. Scientific research
Columnists
Dissonance Theory
Jukebox
Empirical research
44. The ______ is the receiver of the message
Empirical research
Primary Research
Decoder
Zoned editions
45. Peeks mid 50's
Open-Ended questions
Print media usage
Mainstreaming
Mixed Effects Model
46. A social science on human behavior
Gannett and McClatchy
Selective Perception
Late Majority
Communication
47. Viewing violence causes anti-social behavior among some children
The New York Times
Audimeter
Stimulation theory
Telegraph
48. The TV world is __________________ then the real world
60% More violent
Agenda-Setting Effect
Alternative Press
Catharsis
49. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Empirical research
Share Number
Publick Occurences
Identification
50. Father of Social Science Research
Time Warner
Paul Lazarsfield
Payne Fund Studies 1929
Marshal McLuhan
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