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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A social science on human behavior
Pulitzer Prize
Communication
Decoder
Share Number
2. Publisher - THE Editor - other editors - designers - reporters
Integrated audience reach
Disney
Newspaper Hierarchy
Two Step Flow
3. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Telegraph
War
Stimulation theory
4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Winter
Joseph Pulitzer
Media Originated Feedback
5. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Noise
Remington
Wire Services
Share Number
6. Around the World in 72 days--stunt journalist
Paul Lazarsfield
Nellie Bly
Rating
Muckrakers
7. Sensational stories that do not serve the democratic function of journalism
Time Warner
Soft news
Johannes Gutenberg 1456
Multi-Step Flow theory
8. The percentage of the entire population in that media market
Rating
Agenda-Setting Effect
John Peter Zenger New York Weekly
Comcast
9. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Encoder
7 hours a day
Multi-Step Flow theory
10. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Publick Occurences
Rating
Two-Step Flow theory
Product Placement
11. Records what the TV set was currently set on
The New York Times
Blogs
Joseph Pulitzer
Audimeter
12. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Sumner Redstone
Selective exposure
GE/NBC-Universal
13. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Oligopoly
Agenda Setting
Share Number
14. Died recently - wrote The Catcher in the Rye
Blogs
J.D. Salinger
The New York Times
Mainstreaming
15. This relaxed government restrictions on media ownership
Two Step Flow
Globalization
Radio usage
Telecommunications Act of 1996
16. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
A. C. Nielson Co
Share
Wilbur Schramm
Movie usage
17. These papers are still doing good despite the rapid circulation of newspapers
Population
Selective Perception
small town papers
Noise
18. Father of Social Science Research
Panel Study
Limited Effects Model
Paul Lazarsfield
Muckrakers
19. Trying to buy NBC-Universal
60% More violent
Comcast
Identification
Pulitzer Prize
20. Media makes the world smaller (technology)--called _____________ ____________
Global village
Audimeter
War of the Worlds
William Randolph Hearst
21. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
cartoons
Benjamin Harris 1690
Secondary research
22. A model stating that effects are limited by individual differences and other factors
Albert Bandura
Limited Effects Model
Gannett and McClatchy
Sample
23. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Empirical research
Newsreel
Narrowcasting
24. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Selective Retention
Feedback
Yellow Journalism
25. Personal noise inserted and pushed in journalism
Agenda Setting
Summer
Citizen Journalists
Bias
26. The phonograph became the first __________ when Edison put a nickel slot on it
Feedback
Communication
Identification
Jukebox
27. Regularly updated online journals that comment on just about everything
Integrated audience reach
Open-Ended questions
Blogs
Benjamin Day 1833
28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Newsreel
Comcast
Dissonance Theory
29. Selection Theory: only expose ourselves to those that we will agree with already
Bias
Beat Reporters
Secondary research
Selective exposure
30. Peeks in mid 20's
Time Warner
Movie usage
Limited Effects Model
News Diffusion
31. Theory that we primarily use mass media to check what we already believe
3 hours a day
Reinforcement Theory
Laggards
Mainstreaming
32. Suburban or regional versions of a metropolitan paper
Clear Channel
William Randolph Hearst
Zoned editions
Close-ended questions
33. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Samuel Morse 1844
Payne Fund Studies 1929
60% More violent
Early Window
34. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Audience Generated Feedback
Time Warner
Jukebox
Gannett and McClatchy
35. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Delay
Lab experiments
cartoons
36. A model stating that media has a very direct and universal impact (effect)
Saturation Stage
Powerful Effects Model
Conan O'Brian
Catharsis theory
37. Original research. Do it yourself
Catharsis theory
Primary Research
Innovators/Early Adaptors
News Diffusion
38. Sole owner of Viacom/CBS
Soft news
Cable a' la Carte
Sumner Redstone
Diurnals
39. Always greater then the rating number
Saturation Stage
Still photography 1839
Share Number
Critical research
40. Investigative journalists that exposed corruption
Limited Effects Model
Muckrakers
Share
7 hours a day
41. Peeks in mid 60's
TV watching
60% More violent
Jukebox
Two-Step Flow theory
42. _____________ invented the telephone in _____________
Population
Hard news
Alexander Graham Bell 1876
Reinforcement Theory
43. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Communication
Catharsis theory
Media Originated Feedback
44. One problem with Schramm's model: there is no longer any _______ in the message
Comcast
Wire Services
Integrated audience reach
Delay
45. Entry-level job - don't know what you will write
Watergate Nixon
Time Warner
small town papers
General Assignment Reporters (GAs)
46. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Product Placement
Jukebox
Pulitzer Prize
47. Awarded every April since 1917 for excellence
Federalist Papers
Viacom/CBS
Hard news
Pulitzer Prize
48. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Identification
Passive Peoplemeter
Survey
Telegraph
49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
TV
Laggards
Agenda-Setting Effect
small town papers
50. Part of a survey. More then just a one word answer needed. No yes or no questions
Technological determinism
Open-Ended questions
Beat Reporters
Stimulation theory