Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increasing the amount of advertising and mixing commercial and noncommercial media content






2. Sole owner of Viacom/CBS






3. In social cognitive theory - the direct replication of an observed behavior






4. One problem with Schramm's model: there is no longer any _______ in the message






5. Theory that watching mediated violence reduces people's inclination to behave aggressively






6. The percentage of the entire population in that media market






7. Placing of stories around ads






8. Media makes the world smaller (technology)--called _____________ ____________






9. Peeks mid 50's






10. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






11. Margin of error in polls






12. Selection Theory: selective about what you remember






13. Recently announced that it would charge for frequent access to website (newspaper)






14. Has the fewest TV viewers






15. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






16. Part of a survey. More then just a one word answer needed. No yes or no questions






17. Anything that interferes with or alters the message






18. A social science on human behavior






19. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






20. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






21. Research has already been done for you - you just collect it and put it into your paper






22. Personal noise inserted and pushed in journalism






23. A model stating that effects are limited by individual differences and other factors






24. Where old and new media collide--media across multiple platforms






25. Stragglers to buying technology






26. Very sensationalistic journalism






27. ___________ invented the printing press in __________






28. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






29. Peeks in late teens






30. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






31. The ______ is the receiver of the message






32. The ability to effectively and efficiently comprehend and use any form of mediated communication






33. Write on specific subject on particular schedule






34. A model stating that media has a very direct and universal impact (effect)






35. Always greater then the rating number






36. A proportion taken to represent the population






37. Universe. Entirety of what you are studying.






38. A model stating that media can effect some people - but not others (not everyone)






39. Publisher - THE Editor - other editors - designers - reporters






40. Original research. Do it yourself






41. Research that examines larger cultural effects






42. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






43. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






44. This cheap newsprint created larger readership






45. Getting information by word of mouth.






46. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






47. This host demonstrated cultural imperialism in campaigning for the Finland President

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48. The ______ sends the message






49. Sole owner of News Corp.






50. A program that is more specialized to a specific demographic