Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






2. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






3. _____________ created the New York Sun in __________






4. Artificial setting - easier and less expensive - but not as accurate in results






5. First American Newspaper






6. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






7. Is more credible seeming then newspapers (2 to 1 ratio)






8. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






9. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






10. Theory that watching mediated violence reduces people's inclination to behave aggressively






11. This host demonstrated cultural imperialism in campaigning for the Finland President

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12. Peeks in late teens






13. Viewing violence causes anti-social behavior among some children






14. Trying to buy NBC-Universal






15. Research that examines larger cultural effects






16. 'The medium is the message'






17. Regularly updated online journals that comment on just about everything






18. True frontrunners of our daily newspaper (local news on news sheets






19. Targeting niche audiences--easier to use selection theory






20. Writes on a particular area of interest (crime - sports - etc)






21. The ability to effectively and efficiently comprehend and use any form of mediated communication






22. __________came up with the basic model of mass communication






23. Real-life setting - better - but more expensive






24. The theory stating that war - being more visual - will get the most attention and headlines in the news






25. Has the fewest TV viewers






26. Getting information by word of mouth.






27. Selection Theory: selective about what we ACTUALLY listen to






28. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






29. Theory stating that media defines the world for us (over-arching theory)






30. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






31. A social science on human behavior






32. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






33. Framework for our government






34. The percentage of the entire population in that media market






35. The TV world is __________________ then the real world






36. Original research. Do it yourself






37. The phonograph became the first __________ when Edison put a nickel slot on it






38. Entry-level job - don't know what you will write






39. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






40. This relaxed government restrictions on media ownership






41. The ______ is the source in which the message passes through (example: book - TV channel)






42. Provide feedback for movies






43. People that continue to hold out on technologies






44. The two (in order) largest newspaper chains (USA Today is owned by one)






45. Collection of data that can be characterized and counted in a way. Type of empirical research






46. The biggest owner of radio stations (Dixie Chick controversy)






47. _____________ invented the telephone in _____________






48. Average household has a TV set on...






49. A powerful effects model using the analogy of firing something through society for a direct hit






50. The Nation's largest metropolitan daily