Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.






2. Famous radio broadcast proving limited effects theories






3. Suburban or regional versions of a metropolitan paper






4. Personal noise inserted and pushed in journalism






5. Ownership of media companies by multinational corporations






6. A proportion taken to represent the population






7. Peeks in mid 60's






8. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






9. Viewing violence causes anti-social behavior among some children






10. Original research. Do it yourself






11. Investigative journalists that exposed corruption






12. Theory that we only pick media that we will find gratifying






13. Getting information by word of mouth.






14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






15. People that will buy news technologies first






16. Publisher - THE Editor - other editors - designers - reporters






17. _____________ invented the telegraph in ____________ ('What hath God wrought')






18. This invention - used in war - helped to construct the 'inverted pyramid' structure






19. Theory stating that media defines the world for us (over-arching theory)






20. This cheap newsprint created larger readership






21. Has the fewest TV viewers






22. Framework for our government






23. A powerful effects model using the analogy of firing something through society for a direct hit






24. Intellectual questioning about culture and its effect--leads to cultural theory






25. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






26. Direct - immediate causes and effects research






27. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






28. NBC is believed to have noise for _______ because it is owned by GE






29. The phonograph became the first __________ when Edison put a nickel slot on it






30. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






31. Journalists who use things like Twitter to get info out fast - but they are not professional






32. _____________ created the New York Sun in __________






33. People that continue to hold out on technologies






34. The two (in order) largest newspaper chains (USA Today is owned by one)






35. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






36. ___________ published Publick Occurences in __________






37. Very sensationalistic journalism






38. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






39. Does not establish causality. Covers what the majority thinks. All perception






40. Has the most TV audience






41. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






42. The percentage of the entire population in that media market






43. This relaxed government restrictions on media ownership






44. Trying to buy NBC-Universal






45. Margin of error in polls






46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






47. Entry-level job - don't know what you will write






48. The ______ sends the message






49. Records what the TV set was currently set on






50. The opinion stage to observable research