Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collection of data that can be characterized and counted in a way. Type of empirical research






2. NBC is believed to have noise for _______ because it is owned by GE






3. Selection Theory: only expose ourselves to those that we will agree with already






4. ___________ published Publick Occurences in __________






5. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






6. aguerre and Niepce invented _________ in ____________






7. Ownership of media companies by multinational corporations






8. __________came up with the basic model of mass communication






9. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






10. Died recently - wrote The Catcher in the Rye






11. Free - alternative weeklies with a local and political orientation






12. The first major daily






13. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






14. The biggest owner of radio stations (Dixie Chick controversy)






15. Is more credible seeming then newspapers (2 to 1 ratio)






16. A proportion taken to represent the population






17. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






18. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






19. Viewing violence causes anti-social behavior among some children






20. The opinion stage to observable research






21. If the media covers terrorist attacks - it leads to more terrorist attacks






22. _________ broadcasted War of the Worlds on Halloween _______.






23. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






24. Second biggest attention topic in news






25. Selection Theory: selective about what we ACTUALLY listen to






26. A social science on human behavior






27. Placing of stories around ads






28. Anything that interferes with or alters the message






29. Father of Social Science Research






30. Age correlates with each medium






31. First American Newspaper






32. Peeks in late teens






33. Set of values and shared beliefs






34. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






35. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






36. Trying to buy NBC-Universal






37. When one culture forces or pushes their culture on another






38. The TV world is __________________ then the real world






39. Awarded every April since 1917 for excellence






40. Targeting niche audiences--easier to use selection theory






41. People that will buy news technologies first






42. A concentration of media industries into an ever smaller number of companies






43. This cheap newsprint created larger readership






44. A powerful effects model using the analogy of firing something through society for a direct hit






45. _____________ invented the telegraph in ____________ ('What hath God wrought')






46. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






47. A model stating that media has a very direct and universal impact (effect)






48. In social cognitive theory - the direct replication of an observed behavior






49. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






50. ___________ invented the printing press in __________