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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what we ACTUALLY listen to
Early Majority
Mixed Effects Model
Pulitzer Prize
Selective Perception
2. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Telegraph
Fact about the usage of the media
Radio usage
3. Entry-level job - don't know what you will write
Convergence
General Assignment Reporters (GAs)
Noise
Innovators/Early Adaptors
4. Story order emphasis that eventually shapes our world views and values of importance
Feedback
Cultivation Analysis
Federalist Papers
Agenda Setting
5. Write on specific subject on particular schedule
News Diffusion
Columnists
Sumner Redstone
Interpreter
6. Letters to the editor - non-scientific
Gatekeepers
Audience Generated Feedback
Selective Retention
Mixed Effects Model
7. Getting information by word of mouth.
Payne Fund Studies 1929
Reinforcement Theory
Early Window
Two Step Flow
8. Television's ability to move people toward a common understanding of how things are
Oligopoly
Mainstreaming
Yellow Journalism
Alexander Graham Bell 1876
9. The biggest owner of radio stations (Dixie Chick controversy)
Survey
Clear Channel
Late Majority
Powerful Effects Model
10. The two (in order) largest newspaper chains (USA Today is owned by one)
Hard news
Paul Lazarsfield
Gannett and McClatchy
Field experiments
11. The percentage of the entire population in that media market
Rating
Economy
Marshal McLuhan
Comcast
12. Father of Social Science Research
Paul Lazarsfield
Delay
Audience Generated Feedback
Remington
13. Targeting niche audiences--easier to use selection theory
Amazon and MacMillan Publishing
Qualitative research
Magic Bullet Theory
Narrowcasting
14. The ______ is the source in which the message passes through (example: book - TV channel)
Rating
Content Analysis
Mainstreaming
Interpreter
15. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Vertical monopoly
Blogs
Time Warner
16. ___________ invented the printing press in __________
News Corp.
Magic Bullet Theory
Cultural Hegemony
Johannes Gutenberg 1456
17. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Secondary research
Watergate Nixon
cartoons
Magic Bullet Theory
18. The ______ sends the message
Encoder
John Peter Zenger New York Weekly
News Hole
Blogs
19. Receiver's response to message
Feedback
Survey
Early Majority
Field experiments
20. Age correlates with each medium
Selective Retention
Fact about the usage of the media
Dissonance Theory
Global village
21. A model stating that media has a very direct and universal impact (effect)
General Assignment Reporters (GAs)
Beat Reporters
Powerful Effects Model
Thomas Edison 1877
22. Ownership of media companies by multinational corporations
Primary Research
Field experiments
cartoons
Globalization
23. Free - alternative weeklies with a local and political orientation
Multi-Step Flow theory
Feedback
Dissident Press
Arbitron
24. Where old and new media collide--media across multiple platforms
Two-Step Flow theory
Convergence
Orson Wells 1938
Summer
25. The ______ is the receiver of the message
TV
Interpreter
Rating
Decoder
26. Collection of data that can be characterized and counted in a way. Type of empirical research
Audimeter
Pulitzer Prize
Feedback
Content Analysis
27. __________came up with the basic model of mass communication
General Assignment Reporters (GAs)
Wilbur Schramm
News Diffusion
Arbitron
28. A powerful effects model using the analogy of firing something through society for a direct hit
Audience - visual - economic - political - gatekeepers
Citizen Journalists
Magic Bullet Theory
Citizen Kane 1941
29. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
7 hours a day
Globalization
Hypercommercialism
30. _____________ invented the telephone in _____________
Primary Research
Population
Amazon and MacMillan Publishing
Alexander Graham Bell 1876
31. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Horizontal monopoly
Close-ended questions
Publick Occurences
Burning Tank Theory
32. Framework for our government
Soft news
Gatekeepers
Telegraph
Federalist Papers
33. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Blogs
Media Originated Feedback
Payne Fund Studies 1929
34. The phonograph became the first __________ when Edison put a nickel slot on it
Qualitative research
Alternative Press
Jukebox
Reinforcement Theory
35. A model stating that media can effect some people - but not others (not everyone)
The New York Times
Saturation Stage
Pulitzer Prize
Mixed Effects Model
36. _________ was tried for libel against the British in his newspaper ___________
Telegraph
Technological determinism
John Peter Zenger New York Weekly
Cultural Hegemony
37. Average American spends _________________________ listening to the radio
Muckrakers
3 hours a day
Watergate Nixon
Agenda Setting
38. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Critical research
Close-ended questions
William Randolph Hearst
39. Technology changes how we live
Gannett and McClatchy
Powerful Effects Model
60% More violent
Technological determinism
40. Artificial setting - easier and less expensive - but not as accurate in results
Diurnals
Economy
Marshal McLuhan
Lab experiments
41. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Peoplemeter
John Peter Zenger New York Weekly
Mixed Effects Model
42. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Saturation Stage
Newsreel
Cultivation Analysis
Secondary research
43. Universe. Entirety of what you are studying.
Critical research
Population
Penny Press
Clear Channel
44. First American Newspaper
Publick Occurences
Remington
Open-Ended questions
Burning Tank Theory
45. A social science on human behavior
7 hours a day
Vertical monopoly
Communication
Marshal McLuhan
46. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Selective Perception
Publick Occurences
Joseph Pulitzer
Wire Services
47. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Population
Innovators/Early Adaptors
Share
48. This cheap newsprint created larger readership
Media literacy
Citizen Kane 1941
Penny Press
Open-Ended questions
49. Viewing violence causes anti-social behavior among some children
Agenda Setting
Identification
Stimulation theory
Preview Audiences
50. Scientific research
Economy
Time Warner
Selective Perception
Empirical research