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Test your basic knowledge |
Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Powerful Effects Model
War of the Worlds
Albert Bandura
Rating
2. The recent e-book battle on the Kindle is between these two...
Horizontal monopoly
Newspaper Hierarchy
Noise
Amazon and MacMillan Publishing
3. Television's ability to move people toward a common understanding of how things are
Empirical research
Nellie Bly
Close-ended questions
Mainstreaming
4. Selection Theory: selective about what you remember
Selective Retention
Audience - visual - economic - political - gatekeepers
A. C. Nielson Co
The New York Sun
5. NBC is believed to have noise for _______ because it is owned by GE
Selective exposure
War
Nellie Bly
Share
6. 'The medium is the message'
Marshal McLuhan
Selective Perception
Joseph Pulitzer
Sample
7. If the media covers terrorist attacks - it leads to more terrorist attacks
Lab experiments
Cultural Hegemony
Contagion effect
Newspaper Hierarchy
8. Owning several types of related businesses across the board
Columnists
William Randolph Hearst
Close-ended questions
Horizontal monopoly
9. Personal noise inserted and pushed in journalism
Reinforcement Theory
Bias
Early Majority
Agenda-Setting Effect
10. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
60% More violent
Media Originated Feedback
Disney
Cultivation Analysis
11. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Albert Bandura
Feedback
Media Originated Feedback
Peoplemeter
12. Name of the guy Hearst send to Cuba
Columnists
War of the Worlds
Contagion effect
Remington
13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Johannes Gutenberg 1456
Marshal McLuhan
Agenda-Setting Effect
Early Window
14. When one culture forces or pushes their culture on another
Cultural Hegemony
Alexander Graham Bell 1876
Stimulation theory
Horizontal monopoly
15. Targeting niche audiences--easier to use selection theory
Narrowcasting
Beat Reporters
Agenda-Setting Effect
Noise
16. Publisher - THE Editor - other editors - designers - reporters
Two Step Flow
Newspaper Hierarchy
John Peter Zenger New York Weekly
cartoons
17. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Cable a' la Carte
News Diffusion
Passive Peoplemeter
News Hole
18. Anything that interferes with or alters the message
News Hole
News Diffusion
Noise
Agenda-Setting Effect
19. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Cable a' la Carte
Reinforcement Theory
Telecommunications Act of 1996
News Diffusion
20. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Share Number
Burning Tank Theory
Zoned editions
21. Average household has a TV set on...
Empirical research
Technological determinism
7 hours a day
Qualitative research
22. Theory stating that media defines the world for us (over-arching theory)
Fact about the usage of the media
Cultivation Theory
Lab experiments
Mixed Effects Model
23. ___________ invented the printing press in __________
Critical research
Culture
Johannes Gutenberg 1456
Early Majority
24. Second biggest attention topic in news
Hard news
Qualitative research
Clear Channel
Economy
25. Sensational stories that do not serve the democratic function of journalism
Mixed Effects Model
Johannes Gutenberg 1456
William Randolph Hearst
Soft news
26. Has the fewest TV viewers
TV
Summer
Share Number
Radio usage
27. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Yellow Journalism
A. C. Nielson Co
Catharsis
28. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
TV
Sumner Redstone
Narrowcasting
29. Ownership of media companies by multinational corporations
Noise
Interpreter
Globalization
Agenda Setting
30. A model stating that effects are limited by individual differences and other factors
Laggards
Limited Effects Model
Gannett and McClatchy
Dissonance Theory
31. This cheap newsprint created larger readership
General Assignment Reporters (GAs)
Penny Press
Contagion effect
Print media usage
32. Framework for our government
Population
Multi-Step Flow theory
Federalist Papers
Close-ended questions
33. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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34. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
cartoons
Telegraph
Stimulation theory
35. Is more credible seeming then newspapers (2 to 1 ratio)
Share
TV
Payne Fund Studies 1929
Two-Step Flow theory
36. Single company owns every aspect of business (i.e. production - distribution - etc)
Powerful Effects Model
Cultural Hegemony
Vertical monopoly
Disney
37. Margin of error in polls
Marshal McLuhan
Hypercommercialism
Late Majority
5%
38. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Blogs
Two-Step Flow theory
Desensitization
Global village
39. Died recently - wrote The Catcher in the Rye
Early Majority
Two Step Flow
J.D. Salinger
7 hours a day
40. Research has already been done for you - you just collect it and put it into your paper
Penny Press
Two-Step Flow theory
Secondary research
Media literacy
41. Theory that there are multiple opinion leaders that shaper our viewpoints
Feedback
Fact about the usage of the media
Multi-Step Flow theory
Beat Reporters
42. Theory that we only pick media that we will find gratifying
Orson Wells 1938
Conan O'Brian
small town papers
Uses and Gratification
43. Average American spends _________________________ listening to the radio
Qualitative research
Samuel Morse 1844
3 hours a day
Time Warner
44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Vertical monopoly
Decoder
GE/NBC-Universal
Agenda-Setting Effect
45. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
News Corp.
Experiment
Newsreel
Encoder
46. Where old and new media collide--media across multiple platforms
Cultivation Analysis
Benjamin Day 1833
Vertical monopoly
Convergence
47. Entry-level job - don't know what you will write
Clear Channel
John Peter Zenger New York Weekly
Early Window
General Assignment Reporters (GAs)
48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Saturation Stage
Wire Services
Late Majority
Panel Study
49. The ______ is the source in which the message passes through (example: book - TV channel)
cartoons
Interpreter
Print media usage
Horizontal monopoly
50. Selection Theory: selective about what we ACTUALLY listen to
Product Placement
Feedback
Diurnals
Selective Perception
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