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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.






2. Artificial setting - easier and less expensive - but not as accurate in results






3. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






4. The ______ is the receiver of the message






5. Anything that interferes with or alters the message






6. Sole owner of Viacom/CBS






7. The opinion stage to observable research






8. Writes on a particular area of interest (crime - sports - etc)






9. The ______ is the source in which the message passes through (example: book - TV channel)






10. Media makes the world smaller (technology)--called _____________ ____________






11. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






12. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






13. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






14. Original research. Do it yourself






15. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






16. NBC is believed to have noise for _______ because it is owned by GE






17. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






18. Peeks in mid 60's






19. Theory stating that media defines the world for us (over-arching theory)






20. In social cognitive theory - the direct replication of an observed behavior






21. Set of values and shared beliefs






22. A model stating that media can effect some people - but not others (not everyone)






23. Letters to the editor - non-scientific






24. If the media covers terrorist attacks - it leads to more terrorist attacks






25. Selection Theory: only expose ourselves to those that we will agree with already






26. Sensational stories that do not serve the democratic function of journalism






27. Viewing violence causes anti-social behavior among some children






28. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






29. Entry-level job - don't know what you will write






30. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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31. Journalists who use things like Twitter to get info out fast - but they are not professional






32. Awarded every April since 1917 for excellence






33. Margin of error in polls






34. Story order emphasis that eventually shapes our world views and values of importance






35. The biggest owner of radio stations (Dixie Chick controversy)






36. True frontrunners of our daily newspaper (local news on news sheets






37. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






38. Peeks mid 50's






39. This relaxed government restrictions on media ownership






40. Suburban or regional versions of a metropolitan paper






41. Scientific research






42. Records what the TV set was currently set on






43. Theory that watching mediated violence reduces people's inclination to behave aggressively






44. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






45. Stragglers to buying technology






46. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






47. Personal noise inserted and pushed in journalism






48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






49. Where old and new media collide--media across multiple platforms






50. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






Can you answer 50 questions in 15 minutes?



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