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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Citizen Kane 1941
small town papers
Convergence
Conan O'Brian
2. Free - alternative weeklies with a local and political orientation
Early Majority
Blogs
Dissident Press
Qualitative research
3. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Catharsis theory
News Diffusion
Remington
Desensitization
4. The ______ is the receiver of the message
Blogs
Close-ended questions
Wilbur Schramm
Decoder
5. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Burning Tank Theory
Passive Peoplemeter
Newsreel
Panel Study
6. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Dissident Press
Technological determinism
cartoons
Late Majority
7. A program that is more specialized to a specific demographic
Winter
Newsreel
Product Placement
Narrowcasting
8. Write on specific subject on particular schedule
Mainstreaming
Columnists
Preview Audiences
Audience Generated Feedback
9. Research that examines larger cultural effects
J.D. Salinger
Critical research
Narrowcasting
Paul Lazarsfield
10. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Soft news
Watergate Nixon
Oligopoly
11. People that will buy news technologies first
Innovators/Early Adaptors
Narrowcasting
Hard news
Dissident Press
12. One problem with Schramm's model: there is no longer any _______ in the message
Narrowcasting
Global village
Benjamin Harris 1690
Delay
13. Selection Theory: selective about what you remember
Oligopoly
Selective Retention
Secondary research
Joint Operating Agreements (JOAs)
14. The percentage of the entire population in that media market
Global village
Dissident Press
Preview Audiences
Rating
15. __________came up with the basic model of mass communication
Technological determinism
Wilbur Schramm
Print media usage
Jukebox
16. aguerre and Niepce invented _________ in ____________
NY Times
Yellow Journalism
Rating
Still photography 1839
17. Placing of stories around ads
Movie usage
Early Window
News Hole
Feedback
18. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Bias
Product Placement
Agenda-Setting Effect
Gatekeepers
19. Universe. Entirety of what you are studying.
Early Majority
Population
Arbitron
Selective exposure
20. Writes on a particular area of interest (crime - sports - etc)
Open-Ended questions
Joseph Pulitzer
Sample
Beat Reporters
21. Suburban or regional versions of a metropolitan paper
War
Zoned editions
Multi-Step Flow theory
Cultivation Theory
22. Records what the TV set was currently set on
Limited Effects Model
Audimeter
Survey
John Peter Zenger New York Weekly
23. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Paul Lazarsfield
Desensitization
Dissident Press
24. Famous radio broadcast proving limited effects theories
Innovators/Early Adaptors
War of the Worlds
Newsreel
Radio usage
25. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Viacom/CBS
Economy
Conan O'Brian
News Corp.
26. Stragglers to buying technology
Late Majority
J.D. Salinger
Dissident Press
Share Number
27. Average American spends _________________________ listening to the radio
Payne Fund Studies 1929
3 hours a day
Citizen Kane 1941
Imitation
28. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Empirical research
Passive Peoplemeter
Cultural Hegemony
29. Father of Social Science Research
Zoned editions
News Hole
Paul Lazarsfield
Share Number
30. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Amazon and MacMillan Publishing
Catharsis
Share
31. _________ was tried for libel against the British in his newspaper ___________
60% More violent
Cultivation Analysis
Jukebox
John Peter Zenger New York Weekly
32. This cheap newsprint created larger readership
Two Step Flow
NY Times
Mainstreaming
Penny Press
33. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Diurnals
Selective exposure
Media Originated Feedback
Communication
34. Margin of error in polls
Limited Effects Model
Remington
Early Window
5%
35. Theory that there are multiple opinion leaders that shaper our viewpoints
Content Analysis
Multi-Step Flow theory
Limited Effects Model
Feedback
36. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Encoder
Viacom/CBS
Globalization
Time Warner
37. The Nation's largest metropolitan daily
Interpreter
The New York Times
Newspaper Hierarchy
Zoned editions
38. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Identification
Marshal McLuhan
Nellie Bly
Agenda-Setting Effect
39. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
40. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Convergence
Time Warner
Yellow Journalism
Orson Wells 1938
41. Receiver's response to message
Newspaper Hierarchy
Feedback
Audience - visual - economic - political - gatekeepers
Blogs
42. Increasing the amount of advertising and mixing commercial and noncommercial media content
The New York Times
Close-ended questions
Hypercommercialism
Gatekeepers
43. Part of a survey. More then just a one word answer needed. No yes or no questions
The New York Times
Preview Audiences
Feedback
Open-Ended questions
44. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Conan O'Brian
Viacom/CBS
Cultivation Analysis
J.D. Salinger
45. Selection Theory: only expose ourselves to those that we will agree with already
Johannes Gutenberg 1456
Selective exposure
Wire Services
Audience Generated Feedback
46. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Primary Research
Cultivation Theory
Albert Bandura
Oligopoly
47. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Newspaper Hierarchy
TV watching
William Randolph Hearst
Cultivation Analysis
48. Research has already been done for you - you just collect it and put it into your paper
Panel Study
Secondary research
Dissonance Theory
Delay
49. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Oligopoly
Product Placement
Watergate Nixon
Reinforcement Theory
50. Theory that we only pick media that we will find gratifying
Selective exposure
Cultivation Theory
Desensitization
Uses and Gratification