Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collection of data that can be characterized and counted in a way. Type of empirical research






2. Part of a survey. More then just a one word answer needed. No yes or no questions






3. Story order emphasis that eventually shapes our world views and values of importance






4. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






5. Artificial setting - easier and less expensive - but not as accurate in results






6. ____________ invented the phonograph in _________






7. The opinion stage to observable research






8. Letters to the editor - non-scientific






9. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






10. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






11. Has the most TV audience






12. Peeks in late teens






13. Where old and new media collide--media across multiple platforms






14. A social science on human behavior






15. Receiver's response to message






16. Universe. Entirety of what you are studying.






17. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






18. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






19. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






20. The percentage of the entire population in that media market






21. True frontrunners of our daily newspaper (local news on news sheets






22. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






23. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






24. NBC is believed to have noise for _______ because it is owned by GE






25. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






26. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






27. Peeks in mid 60's






28. Viewing violence causes anti-social behavior among some children






29. The ______ is the receiver of the message






30. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






31. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






32. Theory stating that media defines the world for us (over-arching theory)






33. A model stating that media has a very direct and universal impact (effect)






34. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






35. Placing of stories around ads






36. People that continue to hold out on technologies






37. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






38. A model stating that effects are limited by individual differences and other factors






39. Writes on a particular area of interest (crime - sports - etc)






40. Journalists who use things like Twitter to get info out fast - but they are not professional






41. Publisher - THE Editor - other editors - designers - reporters






42. The recent e-book battle on the Kindle is between these two...






43. Direct - immediate causes and effects research






44. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






45. _____________ invented the telephone in _____________






46. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






47. Write on specific subject on particular schedule






48. This cheap newsprint created larger readership






49. This invention - used in war - helped to construct the 'inverted pyramid' structure






50. Theory that we primarily use mass media to check what we already believe