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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This invention - used in war - helped to construct the 'inverted pyramid' structure
Paul Lazarsfield
Reinforcement Theory
TV
Telegraph
2. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
7 hours a day
Arbitron
NY Times
Desensitization
3. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Encoder
Citizen Journalists
Panel Study
4. Selection Theory: selective about what you remember
Audience Generated Feedback
Selective Retention
A. C. Nielson Co
GE/NBC-Universal
5. Has the most TV audience
Product Placement
Movie usage
Dissonance Theory
Winter
6. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
NY Times
Wire Services
Cultivation Analysis
Panel Study
7. Story order emphasis that eventually shapes our world views and values of importance
Primary Research
Agenda Setting
William Randolph Hearst
News Hole
8. Famous radio broadcast proving limited effects theories
War of the Worlds
Gannett and McClatchy
Innovators/Early Adaptors
News Hole
9. _____________ invented the telegraph in ____________ ('What hath God wrought')
Product Placement
Samuel Morse 1844
TV
Hard news
10. Placing of stories around ads
War of the Worlds
Narrowcasting
Secondary research
News Hole
11. First American Newspaper
Samuel Morse 1844
Magic Bullet Theory
TV
Publick Occurences
12. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Orson Wells 1938
Joseph Pulitzer
Culture
13. NBC is believed to have noise for _______ because it is owned by GE
War
Primary Research
Narrowcasting
Vertical monopoly
14. Collection of data that can be characterized and counted in a way. Type of empirical research
Survey
J.D. Salinger
Content Analysis
Two-Step Flow theory
15. Original research. Do it yourself
Identification
Primary Research
Economy
Gannett and McClatchy
16. Ownership of media companies by multinational corporations
Decoder
Globalization
Marshal McLuhan
Audience - visual - economic - political - gatekeepers
17. This relaxed government restrictions on media ownership
Paul Lazarsfield
Movie usage
Open-Ended questions
Telecommunications Act of 1996
18. Selection Theory: selective about what we ACTUALLY listen to
Rupert Murdoch
Hard news
Selective Perception
Wire Services
19. Scientific research
Movie usage
Watergate Nixon
Passive Peoplemeter
Empirical research
20. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Oligopoly
small town papers
Media Originated Feedback
Samuel Morse 1844
21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Imitation
Content Analysis
Qualitative research
cartoons
22. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Winter
J.D. Salinger
Empirical research
23. Intellectual questioning about culture and its effect--leads to cultural theory
A. C. Nielson Co
Orson Wells 1938
Still photography 1839
Qualitative research
24. Name of the guy Hearst send to Cuba
News Corp.
Remington
Disney
Rating
25. Owning several types of related businesses across the board
Horizontal monopoly
Alternative Press
TV
Watergate Nixon
26. Framework for our government
Burning Tank Theory
Federalist Papers
Joint Operating Agreements (JOAs)
Decoder
27. This host demonstrated cultural imperialism in campaigning for the Finland President
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28. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Agenda Setting
Viacom/CBS
Watergate Nixon
Dissonance Theory
29. Research has already been done for you - you just collect it and put it into your paper
Marshal McLuhan
Johannes Gutenberg 1456
Secondary research
Laggards
30. Getting information by word of mouth.
Desensitization
Two Step Flow
Orson Wells 1938
Mixed Effects Model
31. Has the fewest TV viewers
Early Majority
Nellie Bly
Summer
Experiment
32. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
Telegraph
Population
Albert Bandura
33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Communication
Citizen Journalists
Contagion effect
34. _________ was tried for libel against the British in his newspaper ___________
Radio usage
Sumner Redstone
John Peter Zenger New York Weekly
Narrowcasting
35. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Cultivation Analysis
Laggards
Saturation Stage
36. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Preview Audiences
Bias
Winter
Wire Services
37. This cheap newsprint created larger readership
Agenda-Setting Effect
Penny Press
Summer
Technological determinism
38. The ______ is the receiver of the message
Decoder
Late Majority
Encoder
Johannes Gutenberg 1456
39. Television's ability to move people toward a common understanding of how things are
3 hours a day
Mainstreaming
Dissident Press
Cultural Hegemony
40. ____________ invented the phonograph in _________
Audience - visual - economic - political - gatekeepers
Thomas Edison 1877
The New York Sun
Audience Generated Feedback
41. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Powerful Effects Model
Sample
Newspaper Hierarchy
42. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Contagion effect
The New York Times
Hard news
The New York Sun
43. _____________ invented the telephone in _____________
Open-Ended questions
Lab experiments
Alexander Graham Bell 1876
The New York Sun
44. Single company owns every aspect of business (i.e. production - distribution - etc)
Agenda Setting
Vertical monopoly
Lab experiments
Federalist Papers
45. ___________ published Publick Occurences in __________
Remington
Publick Occurences
Federalist Papers
Benjamin Harris 1690
46. The Nation's largest metropolitan daily
Yellow Journalism
Newsreel
The New York Times
John Peter Zenger New York Weekly
47. Media makes the world smaller (technology)--called _____________ ____________
General Assignment Reporters (GAs)
cartoons
Rupert Murdoch
Global village
48. Artificial setting - easier and less expensive - but not as accurate in results
Preview Audiences
Jukebox
Two Step Flow
Lab experiments
49. Around the World in 72 days--stunt journalist
Muckrakers
Amazon and MacMillan Publishing
Nellie Bly
Orson Wells 1938
50. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Hard news
Oligopoly
Peoplemeter
Survey