Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






2. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






3. Placing of stories around ads






4. Where old and new media collide--media across multiple platforms






5. The recent e-book battle on the Kindle is between these two...






6. Second biggest attention topic in news






7. Average American spends _________________________ listening to the radio






8. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






9. Has the fewest TV viewers






10. Name of the guy Hearst send to Cuba






11. A model stating that media has a very direct and universal impact (effect)






12. Artificial setting - easier and less expensive - but not as accurate in results






13. This cheap newsprint created larger readership






14. Real-life setting - better - but more expensive






15. Investigative journalists that exposed corruption






16. Awarded every April since 1917 for excellence






17. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






18. A proportion taken to represent the population






19. If the media covers terrorist attacks - it leads to more terrorist attacks






20. When one culture forces or pushes their culture on another






21. People that continue to hold out on technologies






22. Theory stating that media defines the world for us (over-arching theory)






23. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






24. A concentration of media industries into an ever smaller number of companies






25. Sensational stories that do not serve the democratic function of journalism






26. Increasing the amount of advertising and mixing commercial and noncommercial media content






27. Collection of data that can be characterized and counted in a way. Type of empirical research






28. One problem with Schramm's model: there is no longer any _______ in the message






29. Age correlates with each medium






30. A model stating that effects are limited by individual differences and other factors






31. People that will buy news technologies first






32. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






33. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






34. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






35. Viewing violence causes anti-social behavior among some children






36. Peeks mid 50's






37. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






38. Does not establish causality. Covers what the majority thinks. All perception






39. Part of a survey. More then just a one word answer needed. No yes or no questions






40. Universe. Entirety of what you are studying.






41. True frontrunners of our daily newspaper (local news on news sheets






42. Television's ability to move people toward a common understanding of how things are






43. Records what the TV set was currently set on






44. _____________ invented the telegraph in ____________ ('What hath God wrought')






45. Very sensationalistic journalism






46. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






47. Research that examines larger cultural effects






48. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






49. Research has already been done for you - you just collect it and put it into your paper






50. __________came up with the basic model of mass communication