Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Average American spends _________________________ listening to the radio






2. Story order emphasis that eventually shapes our world views and values of importance






3. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






4. Part of a survey. More then just a one word answer needed. No yes or no questions






5. When one culture forces or pushes their culture on another






6. Selection Theory: selective about what we ACTUALLY listen to






7. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






8. Receiver's response to message






9. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






10. Theory stating that media defines the world for us (over-arching theory)






11. _____________ invented the telephone in _____________






12. Viewing violence causes anti-social behavior among some children






13. The two (in order) largest newspaper chains (USA Today is owned by one)






14. Intellectual questioning about culture and its effect--leads to cultural theory






15. _________ was tried for libel against the British in his newspaper ___________






16. Provide feedback for movies






17. Original research. Do it yourself






18. Name of the guy Hearst send to Cuba






19. Awarded every April since 1917 for excellence






20. A social science on human behavior






21. Television's ability to move people toward a common understanding of how things are






22. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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23. ___________ invented the printing press in __________






24. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






25. Is more credible seeming then newspapers (2 to 1 ratio)






26. Theory that we only pick media that we will find gratifying






27. This host demonstrated cultural imperialism in campaigning for the Finland President

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28. Recently announced that it would charge for frequent access to website (newspaper)






29. Letters to the editor - non-scientific






30. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






31. Stragglers to buying technology






32. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






33. The first major daily






34. 'The medium is the message'






35. Sole owner of Viacom/CBS






36. Ownership of media companies by multinational corporations






37. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






38. Suburban or regional versions of a metropolitan paper






39. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






40. This relaxed government restrictions on media ownership






41. The biggest owner of radio stations (Dixie Chick controversy)






42. Selection Theory: only expose ourselves to those that we will agree with already






43. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






44. _____________ invented the telegraph in ____________ ('What hath God wrought')






45. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






46. Single company owns every aspect of business (i.e. production - distribution - etc)






47. Second biggest attention topic in news






48. A model stating that media has a very direct and universal impact (effect)






49. Where old and new media collide--media across multiple platforms






50. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.