Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






2. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






3. _____________ invented the telegraph in ____________ ('What hath God wrought')






4. Very sensationalistic journalism






5. A social science on human behavior






6. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






7. Father of Social Science Research






8. Receiver's response to message






9. The ______ sends the message






10. Viewing violence causes anti-social behavior among some children






11. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






12. _________ was tried for libel against the British in his newspaper ___________






13. When one culture forces or pushes their culture on another






14. These papers are still doing good despite the rapid circulation of newspapers






15. True frontrunners of our daily newspaper (local news on news sheets






16. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






17. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






18. The Nation's largest metropolitan daily






19. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






20. Stragglers to buying technology






21. In social cognitive theory - the direct replication of an observed behavior






22. Has the most TV audience






23. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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24. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






25. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






26. The first major daily






27. ___________ published Publick Occurences in __________






28. The opinion stage to observable research






29. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






30. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






31. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






32. Selection Theory: selective about what we ACTUALLY listen to






33. Sole owner of Viacom/CBS






34. 'The medium is the message'






35. Journalists who use things like Twitter to get info out fast - but they are not professional






36. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






37. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






38. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






39. Peeks in late teens






40. Story order emphasis that eventually shapes our world views and values of importance






41. A model stating that media can effect some people - but not others (not everyone)






42. Selection Theory: selective about what you remember






43. First American Newspaper






44. Second biggest attention topic in news






45. Peeks in mid 20's






46. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






47. Getting information by word of mouth.






48. The biggest owner of radio stations (Dixie Chick controversy)






49. The TV world is __________________ then the real world






50. Stories that help citizens to make intelligent decisions and keep up with important issues of the day







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Can you answer 50 questions in 15 minutes?


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