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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name of the guy Hearst send to Cuba
Remington
Limited Effects Model
Open-Ended questions
Share
2. NBC is believed to have noise for _______ because it is owned by GE
General Assignment Reporters (GAs)
Limited Effects Model
Lab experiments
War
3. Second biggest attention topic in news
Alexander Graham Bell 1876
War of the Worlds
Sample
Economy
4. Research that examines larger cultural effects
Product Placement
Critical research
Innovators/Early Adaptors
Primary Research
5. ____________ invented the phonograph in _________
Paul Lazarsfield
Experiment
Thomas Edison 1877
Zoned editions
6. Selection Theory: selective about what we ACTUALLY listen to
Convergence
Content Analysis
Selective Perception
Encoder
7. Stragglers to buying technology
small town papers
Yellow Journalism
Late Majority
Bias
8. The biggest owner of radio stations (Dixie Chick controversy)
Print media usage
Clear Channel
Movie usage
Publick Occurences
9. A powerful effects model using the analogy of firing something through society for a direct hit
Cable a' la Carte
Comcast
Time Warner
Magic Bullet Theory
10. A model stating that media can effect some people - but not others (not everyone)
Penny Press
Citizen Kane 1941
Mixed Effects Model
7 hours a day
11. Collection of data that can be characterized and counted in a way. Type of empirical research
Narrowcasting
News Corp.
Gatekeepers
Content Analysis
12. A proportion taken to represent the population
News Diffusion
Critical research
Sample
Gannett and McClatchy
13. Television's ability to move people toward a common understanding of how things are
Mainstreaming
60% More violent
Two-Step Flow theory
Field experiments
14. Famous radio broadcast proving limited effects theories
A. C. Nielson Co
War of the Worlds
Catharsis theory
Still photography 1839
15. Always greater then the rating number
Saturation Stage
Share Number
J.D. Salinger
Oligopoly
16. Trying to buy NBC-Universal
Comcast
Audimeter
Benjamin Harris 1690
Globalization
17. Peeks in mid 60's
Share Number
J.D. Salinger
A. C. Nielson Co
TV watching
18. Peeks in mid 20's
Culture
Movie usage
Amazon and MacMillan Publishing
Innovators/Early Adaptors
19. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Stimulation theory
Saturation Stage
Media Originated Feedback
Vertical monopoly
20. Publisher - THE Editor - other editors - designers - reporters
Globalization
Newspaper Hierarchy
Laggards
Panel Study
21. True frontrunners of our daily newspaper (local news on news sheets
Selective Perception
Identification
Samuel Morse 1844
Diurnals
22. Placing of stories around ads
Agenda Setting
Agenda-Setting Effect
Remington
News Hole
23. The ______ is the source in which the message passes through (example: book - TV channel)
Arbitron
Interpreter
Viacom/CBS
Preview Audiences
24. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Penny Press
Magic Bullet Theory
Decoder
25. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Desensitization
Two-Step Flow theory
Laggards
Conan O'Brian
26. Very sensationalistic journalism
Media Originated Feedback
Two Step Flow
Arbitron
Yellow Journalism
27. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Contagion effect
Audimeter
Survey
28. The opinion stage to observable research
GE/NBC-Universal
Empirical research
War
Culture
29. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
A. C. Nielson Co
Integrated audience reach
Audience - visual - economic - political - gatekeepers
Hypercommercialism
30. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Panel Study
Viacom/CBS
Catharsis theory
Early Window
31. People that will buy news technologies first
Multi-Step Flow theory
Innovators/Early Adaptors
Hard news
Administrative research
32. The percentage of the entire population in that media market
Empirical research
Cultural Hegemony
Rating
War
33. Intellectual questioning about culture and its effect--leads to cultural theory
Pulitzer Prize
Qualitative research
Beat Reporters
Audience Generated Feedback
34. This cheap newsprint created larger readership
Penny Press
Catharsis
Field experiments
William Randolph Hearst
35. ___________ published Publick Occurences in __________
Benjamin Harris 1690
Field experiments
Muckrakers
Time Warner
36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Cultural Hegemony
Dissonance Theory
Audience Generated Feedback
Cultivation Theory
37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Zoned editions
Clear Channel
Gatekeepers
The New York Sun
38. Anything that interferes with or alters the message
Blogs
Media Originated Feedback
Clear Channel
Noise
39. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Radio usage
Selective Perception
Citizen Kane 1941
Movie usage
40. Regularly updated online journals that comment on just about everything
News Hole
Blogs
Sumner Redstone
Reinforcement Theory
41. In social cognitive theory - the direct replication of an observed behavior
Close-ended questions
Reinforcement Theory
Movie usage
Imitation
42. Investigative journalists that exposed corruption
Zoned editions
Muckrakers
Blogs
Noise
43. Personal noise inserted and pushed in journalism
News Hole
Selective Retention
Penny Press
Bias
44. Theory that there are multiple opinion leaders that shaper our viewpoints
Citizen Kane 1941
Two Step Flow
Muckrakers
Multi-Step Flow theory
45. Targeting niche audiences--easier to use selection theory
Winter
Narrowcasting
Preview Audiences
War of the Worlds
46. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Reinforcement Theory
Publick Occurences
Identification
47. Story order emphasis that eventually shapes our world views and values of importance
5%
Remington
Agenda Setting
GE/NBC-Universal
48. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Benjamin Harris 1690
Mainstreaming
Primary Research
49. The theory stating that war - being more visual - will get the most attention and headlines in the news
Johannes Gutenberg 1456
Burning Tank Theory
Population
Joint Operating Agreements (JOAs)
50. Single company owns every aspect of business (i.e. production - distribution - etc)
GE/NBC-Universal
Vertical monopoly
Stimulation theory
Multi-Step Flow theory