Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






2. Around the World in 72 days--stunt journalist






3. Write on specific subject on particular schedule






4. One problem with Schramm's model: there is no longer any _______ in the message






5. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






6. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






7. A proportion taken to represent the population






8. Suburban or regional versions of a metropolitan paper






9. A concentration of media industries into an ever smaller number of companies






10. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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11. Peeks in mid 60's






12. NBC is believed to have noise for _______ because it is owned by GE






13. Selection Theory: selective about what you remember






14. Father of Social Science Research






15. Theory that we primarily use mass media to check what we already believe






16. _________ broadcasted War of the Worlds on Halloween _______.






17. Direct - immediate causes and effects research






18. Recently announced that it would charge for frequent access to website (newspaper)






19. The percentage of the entire population in that media market






20. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






21. Part of a survey. More then just a one word answer needed. No yes or no questions






22. Research has already been done for you - you just collect it and put it into your paper






23. Stragglers to buying technology






24. 'The medium is the message'






25. The opinion stage to observable research






26. Died recently - wrote The Catcher in the Rye






27. Television's ability to move people toward a common understanding of how things are






28. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






29. __________came up with the basic model of mass communication






30. Framework for our government






31. Theory that we only pick media that we will find gratifying






32. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






33. This cheap newsprint created larger readership






34. Getting information by word of mouth.






35. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






36. Ownership of media companies by multinational corporations






37. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






38. Original research. Do it yourself






39. In social cognitive theory - the direct replication of an observed behavior






40. ___________ published Publick Occurences in __________






41. Theory stating that media defines the world for us (over-arching theory)






42. Age correlates with each medium






43. People that continue to hold out on technologies






44. The ______ is the receiver of the message






45. ____________ invented the phonograph in _________






46. Media makes the world smaller (technology)--called _____________ ____________






47. Artificial setting - easier and less expensive - but not as accurate in results






48. Very sensationalistic journalism






49. Writes on a particular area of interest (crime - sports - etc)






50. _____________ invented the telephone in _____________







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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