Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.






2. Part of a survey. More then just a one word answer needed. No yes or no questions






3. _____________ invented the telephone in _____________






4. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






5. Publisher - THE Editor - other editors - designers - reporters






6. A concentration of media industries into an ever smaller number of companies






7. The TV world is __________________ then the real world






8. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






9. The Nation's largest metropolitan daily






10. Recently announced that it would charge for frequent access to website (newspaper)






11. The phonograph became the first __________ when Edison put a nickel slot on it






12. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






13. Very sensationalistic journalism






14. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






15. This cheap newsprint created larger readership






16. Peeks in late teens






17. Intellectual questioning about culture and its effect--leads to cultural theory






18. A model stating that effects are limited by individual differences and other factors






19. Research has already been done for you - you just collect it and put it into your paper






20. Regularly updated online journals that comment on just about everything






21. Sole owner of Viacom/CBS






22. Theory that we primarily use mass media to check what we already believe






23. Selection Theory: selective about what we ACTUALLY listen to






24. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






25. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






26. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






27. Theory that watching mediated violence reduces people's inclination to behave aggressively






28. Artificial setting - easier and less expensive - but not as accurate in results






29. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






30. Is more credible seeming then newspapers (2 to 1 ratio)






31. Trying to buy NBC-Universal






32. Story order emphasis that eventually shapes our world views and values of importance






33. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


34. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






35. A powerful effects model using the analogy of firing something through society for a direct hit






36. Personal noise inserted and pushed in journalism






37. This relaxed government restrictions on media ownership






38. Second biggest attention topic in news






39. ___________ published Publick Occurences in __________






40. Peeks in mid 60's






41. Name of the guy Hearst send to Cuba






42. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






43. The percentage of the entire population in that media market






44. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






45. __________came up with the basic model of mass communication






46. True frontrunners of our daily newspaper (local news on news sheets






47. Framework for our government






48. Where old and new media collide--media across multiple platforms






49. The ______ sends the message






50. The theory stating that war - being more visual - will get the most attention and headlines in the news