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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Receiver's response to message
Feedback
Culture
The New York Sun
Uses and Gratification
2. This relaxed government restrictions on media ownership
NY Times
Wire Services
7 hours a day
Telecommunications Act of 1996
3. This host demonstrated cultural imperialism in campaigning for the Finland President
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4. NBC is believed to have noise for _______ because it is owned by GE
General Assignment Reporters (GAs)
War
Lab experiments
A. C. Nielson Co
5. A social science on human behavior
Orson Wells 1938
Communication
Decoder
Qualitative research
6. Peeks in late teens
Beat Reporters
Culture
Magic Bullet Theory
Radio usage
7. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Early Majority
Sample
Passive Peoplemeter
TV
8. The percentage of the entire population in that media market
Powerful Effects Model
Benjamin Day 1833
Soft news
Rating
9. _____________ invented the telephone in _____________
Citizen Journalists
War of the Worlds
Alexander Graham Bell 1876
Two-Step Flow theory
10. Placing of stories around ads
News Hole
NY Times
Jukebox
Telegraph
11. Margin of error in polls
Primary Research
5%
Late Majority
Integrated audience reach
12. Peeks in mid 20's
Movie usage
News Hole
Share
Beat Reporters
13. Increasing the amount of advertising and mixing commercial and noncommercial media content
Vertical monopoly
Field experiments
Alexander Graham Bell 1876
Hypercommercialism
14. Media makes the world smaller (technology)--called _____________ ____________
Bias
Decoder
Global village
GE/NBC-Universal
15. In social cognitive theory - the direct replication of an observed behavior
Publick Occurences
Feedback
Encoder
Imitation
16. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Catharsis theory
Integrated audience reach
Critical research
17. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Stimulation theory
Limited Effects Model
Gatekeepers
Still photography 1839
18. Does not establish causality. Covers what the majority thinks. All perception
Uses and Gratification
Global village
Vertical monopoly
Survey
19. Average household has a TV set on...
Alternative Press
Peoplemeter
7 hours a day
Movie usage
20. Scientific research
Telecommunications Act of 1996
Catharsis
Empirical research
Preview Audiences
21. People that continue to hold out on technologies
Disney
Primary Research
Gatekeepers
Laggards
22. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Delay
Muckrakers
Contagion effect
Audience - visual - economic - political - gatekeepers
23. Provide feedback for movies
Cultural Hegemony
Preview Audiences
News Diffusion
Burning Tank Theory
24. 'The medium is the message'
Experiment
Rupert Murdoch
Vertical monopoly
Marshal McLuhan
25. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
Late Majority
Benjamin Day 1833
Comcast
26. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Interpreter
Product Placement
Peoplemeter
Empirical research
27. The first major daily
Pulitzer Prize
The New York Sun
John Peter Zenger New York Weekly
Vertical monopoly
28. Peeks mid 50's
Agenda-Setting Effect
Cultivation Theory
Catharsis
Print media usage
29. Father of Social Science Research
Preview Audiences
Federalist Papers
Paul Lazarsfield
NY Times
30. A model stating that media has a very direct and universal impact (effect)
Burning Tank Theory
Powerful Effects Model
Still photography 1839
Yellow Journalism
31. aguerre and Niepce invented _________ in ____________
Soft news
Communication
Qualitative research
Still photography 1839
32. Has the fewest TV viewers
Field experiments
News Diffusion
Summer
Hard news
33. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Oligopoly
Dissonance Theory
Benjamin Day 1833
Viacom/CBS
34. Where old and new media collide--media across multiple platforms
Movie usage
Convergence
Comcast
Experiment
35. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Noise
A. C. Nielson Co
Delay
Viacom/CBS
36. The Nation's largest metropolitan daily
The New York Times
Joint Operating Agreements (JOAs)
Comcast
TV watching
37. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
TV
Limited Effects Model
Benjamin Harris 1690
38. The two (in order) largest newspaper chains (USA Today is owned by one)
Watergate Nixon
Two Step Flow
Gannett and McClatchy
Samuel Morse 1844
39. The ______ is the receiver of the message
Newspaper Hierarchy
Amazon and MacMillan Publishing
John Peter Zenger New York Weekly
Decoder
40. One problem with Schramm's model: there is no longer any _______ in the message
Innovators/Early Adaptors
GE/NBC-Universal
Secondary research
Delay
41. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
Decoder
The New York Times
Laggards
42. The recent e-book battle on the Kindle is between these two...
Noise
Wire Services
Amazon and MacMillan Publishing
Telecommunications Act of 1996
43. Letters to the editor - non-scientific
TV
Audience - visual - economic - political - gatekeepers
Audience Generated Feedback
Payne Fund Studies 1929
44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Peoplemeter
Integrated audience reach
Primary Research
Close-ended questions
45. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Alternative Press
Integrated audience reach
Agenda-Setting Effect
Media Originated Feedback
46. This cheap newsprint created larger readership
Penny Press
Muckrakers
Two Step Flow
Multi-Step Flow theory
47. Famous radio broadcast proving limited effects theories
Horizontal monopoly
Desensitization
War of the Worlds
Close-ended questions
48. Second biggest attention topic in news
Economy
Close-ended questions
Albert Bandura
Content Analysis
49. Free - alternative weeklies with a local and political orientation
Dissident Press
Dissonance Theory
Primary Research
Empirical research
50. ____________ invented the phonograph in _________
Preview Audiences
Watergate Nixon
Product Placement
Thomas Edison 1877