Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A social science on human behavior






2. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






3. Margin of error in polls






4. Second biggest attention topic in news






5. A concentration of media industries into an ever smaller number of companies






6. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






7. _____________ invented the telephone in _____________






8. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






9. This relaxed government restrictions on media ownership






10. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






11. Part of a survey. More then just a one word answer needed. No yes or no questions






12. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






13. The ______ is the source in which the message passes through (example: book - TV channel)






14. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






15. Provide feedback for movies






16. Has the fewest TV viewers






17. Set of values and shared beliefs






18. Peeks in mid 60's






19. Very sensationalistic journalism






20. Targeting niche audiences--easier to use selection theory






21. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






22. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






23. A powerful effects model using the analogy of firing something through society for a direct hit






24. Does not establish causality. Covers what the majority thinks. All perception






25. Recently announced that it would charge for frequent access to website (newspaper)






26. The opinion stage to observable research






27. Sole owner of Viacom/CBS






28. Theory that we only pick media that we will find gratifying






29. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






30. The percentage of the entire population in that media market






31. The ______ is the receiver of the message






32. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






33. This host demonstrated cultural imperialism in campaigning for the Finland President

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34. People that will buy news technologies first






35. The ability to effectively and efficiently comprehend and use any form of mediated communication






36. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






37. Media makes the world smaller (technology)--called _____________ ____________






38. Single company owns every aspect of business (i.e. production - distribution - etc)






39. Investigative journalists that exposed corruption






40. Publisher - THE Editor - other editors - designers - reporters






41. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






42. Personal noise inserted and pushed in journalism






43. Where old and new media collide--media across multiple platforms






44. Peeks mid 50's






45. Died recently - wrote The Catcher in the Rye






46. The theory stating that war - being more visual - will get the most attention and headlines in the news






47. 'The medium is the message'






48. Artificial setting - easier and less expensive - but not as accurate in results






49. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






50. Theory that we primarily use mass media to check what we already believe







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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