Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that there are multiple opinion leaders that shaper our viewpoints






2. Technology changes how we live






3. Single company owns every aspect of business (i.e. production - distribution - etc)






4. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






5. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






6. The two (in order) largest newspaper chains (USA Today is owned by one)






7. Sole owner of Viacom/CBS






8. In social cognitive theory - the direct replication of an observed behavior






9. Sole owner of News Corp.






10. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






11. Letters to the editor - non-scientific






12. Media makes the world smaller (technology)--called _____________ ____________






13. The theory stating that war - being more visual - will get the most attention and headlines in the news






14. Peeks in mid 20's






15. Real-life setting - better - but more expensive






16. Age correlates with each medium






17. One problem with Schramm's model: there is no longer any _______ in the message






18. Second biggest attention topic in news






19. True frontrunners of our daily newspaper (local news on news sheets






20. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






21. The ______ is the source in which the message passes through (example: book - TV channel)






22. Story order emphasis that eventually shapes our world views and values of importance






23. NBC is believed to have noise for _______ because it is owned by GE






24. Research has already been done for you - you just collect it and put it into your paper






25. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






26. This host demonstrated cultural imperialism in campaigning for the Finland President

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27. A model stating that media can effect some people - but not others (not everyone)






28. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






29. Anything that interferes with or alters the message






30. Direct - immediate causes and effects research






31. A model stating that media has a very direct and universal impact (effect)






32. __________came up with the basic model of mass communication






33. Famous radio broadcast proving limited effects theories






34. Has the most TV audience






35. Artificial setting - easier and less expensive - but not as accurate in results






36. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






37. Personal noise inserted and pushed in journalism






38. Awarded every April since 1917 for excellence






39. Around the World in 72 days--stunt journalist






40. _____________ invented the telephone in _____________






41. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






42. Theory that we only pick media that we will find gratifying






43. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






44. A powerful effects model using the analogy of firing something through society for a direct hit






45. Universe. Entirety of what you are studying.






46. This relaxed government restrictions on media ownership






47. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






48. ___________ invented the printing press in __________






49. ____________ invented the phonograph in _________






50. Placing of stories around ads