Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writes on a particular area of interest (crime - sports - etc)






2. Theory stating that media defines the world for us (over-arching theory)






3. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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4. A proportion taken to represent the population






5. Single company owns every aspect of business (i.e. production - distribution - etc)






6. The ______ is the receiver of the message






7. The ______ is the source in which the message passes through (example: book - TV channel)






8. Selection Theory: selective about what you remember






9. Owning several types of related businesses across the board






10. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






11. The ______ sends the message






12. Name of the guy Hearst send to Cuba






13. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






14. Targeting niche audiences--easier to use selection theory






15. Viewing violence causes anti-social behavior among some children






16. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






17. __________came up with the basic model of mass communication






18. Average household has a TV set on...






19. Anything that interferes with or alters the message






20. First American Newspaper






21. Famous radio broadcast proving limited effects theories






22. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






23. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






24. Regularly updated online journals that comment on just about everything






25. Free - alternative weeklies with a local and political orientation






26. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






27. Is more credible seeming then newspapers (2 to 1 ratio)






28. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






29. The biggest owner of radio stations (Dixie Chick controversy)






30. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






31. Sole owner of Viacom/CBS






32. Entry-level job - don't know what you will write






33. The first major daily






34. People that will buy news technologies first






35. Television's ability to move people toward a common understanding of how things are






36. ___________ published Publick Occurences in __________






37. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






38. Sensational stories that do not serve the democratic function of journalism






39. Theory that watching mediated violence reduces people's inclination to behave aggressively






40. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






41. True frontrunners of our daily newspaper (local news on news sheets






42. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






43. Provide feedback for movies






44. Research has already been done for you - you just collect it and put it into your paper






45. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






46. A model stating that effects are limited by individual differences and other factors






47. Always greater then the rating number






48. _____________ invented the telephone in _____________






49. Technology changes how we live






50. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.







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Can you answer 50 questions in 15 minutes?


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