Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.






2. _____________ invented the telephone in _____________






3. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






4. Theory that we primarily use mass media to check what we already believe






5. Viewing violence causes anti-social behavior among some children






6. Has the most TV audience






7. Very sensationalistic journalism






8. Theory stating that media defines the world for us (over-arching theory)






9. Peeks mid 50's






10. Direct - immediate causes and effects research






11. If the media covers terrorist attacks - it leads to more terrorist attacks






12. This host demonstrated cultural imperialism in campaigning for the Finland President

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13. A model stating that effects are limited by individual differences and other factors






14. A model stating that media has a very direct and universal impact (effect)






15. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






16. Scientific research






17. Peeks in late teens






18. When one culture forces or pushes their culture on another






19. The Nation's largest metropolitan daily






20. Name of the guy Hearst send to Cuba






21. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






22. Journalists who use things like Twitter to get info out fast - but they are not professional






23. Real-life setting - better - but more expensive






24. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






25. Theory that watching mediated violence reduces people's inclination to behave aggressively






26. This invention - used in war - helped to construct the 'inverted pyramid' structure






27. One problem with Schramm's model: there is no longer any _______ in the message






28. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






29. Around the World in 72 days--stunt journalist






30. This cheap newsprint created larger readership






31. The ______ is the receiver of the message






32. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






34. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






35. A powerful effects model using the analogy of firing something through society for a direct hit






36. Placing of stories around ads






37. Father of Social Science Research






38. Intellectual questioning about culture and its effect--leads to cultural theory






39. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






40. People that will buy news technologies first






41. Stragglers to buying technology






42. The TV world is __________________ then the real world






43. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






44. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






45. The recent e-book battle on the Kindle is between these two...






46. ____________ invented the phonograph in _________






47. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






48. ___________ published Publick Occurences in __________






49. Peeks in mid 20's






50. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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