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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






2. Sensational stories that do not serve the democratic function of journalism






3. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






4. The ______ is the receiver of the message






5. The opinion stage to observable research






6. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






7. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






8. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






9. _____________ invented the telephone in _____________






10. Story order emphasis that eventually shapes our world views and values of importance






11. If the media covers terrorist attacks - it leads to more terrorist attacks






12. Media makes the world smaller (technology)--called _____________ ____________






13. A program that is more specialized to a specific demographic






14. Collection of data that can be characterized and counted in a way. Type of empirical research






15. Anything that interferes with or alters the message






16. Father of Social Science Research






17. Suburban or regional versions of a metropolitan paper






18. Famous radio broadcast proving limited effects theories






19. Viewing violence causes anti-social behavior among some children






20. Regularly updated online journals that comment on just about everything






21. Trying to buy NBC-Universal






22. Theory that there are multiple opinion leaders that shaper our viewpoints






23. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






24. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






25. Research has already been done for you - you just collect it and put it into your paper






26. Part of a survey. More then just a one word answer needed. No yes or no questions






27. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






28. Recently announced that it would charge for frequent access to website (newspaper)






29. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






30. One problem with Schramm's model: there is no longer any _______ in the message






31. Sole owner of News Corp.






32. 'The medium is the message'






33. Scientific research






34. Theory that we primarily use mass media to check what we already believe






35. Artificial setting - easier and less expensive - but not as accurate in results






36. Framework for our government






37. The two (in order) largest newspaper chains (USA Today is owned by one)






38. First American Newspaper






39. A concentration of media industries into an ever smaller number of companies






40. The phonograph became the first __________ when Edison put a nickel slot on it






41. This cheap newsprint created larger readership






42. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






43. Journalists who use things like Twitter to get info out fast - but they are not professional






44. Real-life setting - better - but more expensive






45. The first major daily






46. _________ was tried for libel against the British in his newspaper ___________






47. Entry-level job - don't know what you will write






48. A model stating that effects are limited by individual differences and other factors






49. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






50. Receiver's response to message







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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