Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Viewing violence causes anti-social behavior among some children






2. _________ was tried for libel against the British in his newspaper ___________






3. Very sensationalistic journalism






4. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






5. Scientific research






6. This relaxed government restrictions on media ownership






7. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






8. Artificial setting - easier and less expensive - but not as accurate in results






9. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






10. The Nation's largest metropolitan daily






11. Getting information by word of mouth.






12. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






13. Letters to the editor - non-scientific






14. Awarded every April since 1917 for excellence






15. _________ broadcasted War of the Worlds on Halloween _______.






16. Research has already been done for you - you just collect it and put it into your paper






17. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






18. Original research. Do it yourself






19. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






20. Entry-level job - don't know what you will write






21. Personal noise inserted and pushed in journalism






22. _____________ created the New York Sun in __________






23. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






24. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






25. A model stating that media has a very direct and universal impact (effect)






26. Journalists who use things like Twitter to get info out fast - but they are not professional






27. Stragglers to buying technology






28. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






29. Peeks in mid 20's






30. Real-life setting - better - but more expensive






31. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






32. Framework for our government






33. Direct - immediate causes and effects research






34. Owning several types of related businesses across the board






35. Universe. Entirety of what you are studying.






36. Research that examines larger cultural effects






37. Selection Theory: selective about what we ACTUALLY listen to






38. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






39. Peeks in mid 60's






40. The ability to effectively and efficiently comprehend and use any form of mediated communication






41. When one culture forces or pushes their culture on another






42. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






43. If the media covers terrorist attacks - it leads to more terrorist attacks






44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






45. Investigative journalists that exposed corruption






46. Always greater then the rating number






47. A powerful effects model using the analogy of firing something through society for a direct hit






48. Trying to buy NBC-Universal






49. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






50. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)