Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Has the fewest TV viewers






2. The TV world is __________________ then the real world






3. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






4. Theory that we only pick media that we will find gratifying






5. Viewing violence causes anti-social behavior among some children






6. Regularly updated online journals that comment on just about everything






7. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






8. A model stating that media has a very direct and universal impact (effect)






9. A social science on human behavior






10. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






11. 'The medium is the message'






12. Theory that there are multiple opinion leaders that shaper our viewpoints






13. This cheap newsprint created larger readership






14. Weekly news packages in theaters






15. Peeks in mid 20's






16. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






17. Theory that watching mediated violence reduces people's inclination to behave aggressively






18. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






19. Letters to the editor - non-scientific






20. Collection of data that can be characterized and counted in a way. Type of empirical research






21. Selection Theory: only expose ourselves to those that we will agree with already






22. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






23. Writes on a particular area of interest (crime - sports - etc)






24. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






25. Stragglers to buying technology






26. _________ was tried for libel against the British in his newspaper ___________






27. Sole owner of News Corp.






28. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






29. Has the most TV audience






30. Sensational stories that do not serve the democratic function of journalism






31. aguerre and Niepce invented _________ in ____________






32. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






33. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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34. Records what the TV set was currently set on






35. Free - alternative weeklies with a local and political orientation






36. When one culture forces or pushes their culture on another






37. The theory stating that war - being more visual - will get the most attention and headlines in the news






38. Story order emphasis that eventually shapes our world views and values of importance






39. A concentration of media industries into an ever smaller number of companies






40. Journalists who use things like Twitter to get info out fast - but they are not professional






41. Where old and new media collide--media across multiple platforms






42. Selection Theory: selective about what you remember






43. Receiver's response to message






44. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






45. Entry-level job - don't know what you will write






46. Average household has a TV set on...






47. This host demonstrated cultural imperialism in campaigning for the Finland President

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48. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






49. Peeks in late teens






50. Recently announced that it would charge for frequent access to website (newspaper)