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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Has the fewest TV viewers
Oligopoly
Uses and Gratification
small town papers
Summer
2. The TV world is __________________ then the real world
Summer
60% More violent
Marshal McLuhan
Comcast
3. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Globalization
Gatekeepers
Secondary research
Passive Peoplemeter
4. Theory that we only pick media that we will find gratifying
Zoned editions
Uses and Gratification
Clear Channel
Burning Tank Theory
5. Viewing violence causes anti-social behavior among some children
Stimulation theory
Pulitzer Prize
Secondary research
Convergence
6. Regularly updated online journals that comment on just about everything
Cultivation Theory
Blogs
Bias
Share
7. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Rupert Murdoch
Panel Study
Content Analysis
Experiment
8. A model stating that media has a very direct and universal impact (effect)
TV watching
Saturation Stage
Powerful Effects Model
Qualitative research
9. A social science on human behavior
The New York Sun
Selective exposure
Communication
Desensitization
10. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Delay
Summer
Gannett and McClatchy
11. 'The medium is the message'
Movie usage
Penny Press
Qualitative research
Marshal McLuhan
12. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Interpreter
Disney
Audience Generated Feedback
13. This cheap newsprint created larger readership
Payne Fund Studies 1929
Johannes Gutenberg 1456
Penny Press
Primary Research
14. Weekly news packages in theaters
Samuel Morse 1844
Catharsis
Newsreel
Pulitzer Prize
15. Peeks in mid 20's
Late Majority
Movie usage
Diurnals
Noise
16. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Audimeter
Share Number
Close-ended questions
Beat Reporters
17. Theory that watching mediated violence reduces people's inclination to behave aggressively
Close-ended questions
News Hole
Catharsis
Global village
18. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Share
Thomas Edison 1877
News Diffusion
Newspaper Hierarchy
19. Letters to the editor - non-scientific
Amazon and MacMillan Publishing
Audience Generated Feedback
Stimulation theory
60% More violent
20. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Horizontal monopoly
Lab experiments
Orson Wells 1938
21. Selection Theory: only expose ourselves to those that we will agree with already
Content Analysis
Selective exposure
Publick Occurences
Newsreel
22. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Field experiments
Soft news
Watergate Nixon
Fact about the usage of the media
23. Writes on a particular area of interest (crime - sports - etc)
Convergence
War of the Worlds
Beat Reporters
Late Majority
24. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
A. C. Nielson Co
Integrated audience reach
Clear Channel
Primary Research
25. Stragglers to buying technology
Cable a' la Carte
Late Majority
Alexander Graham Bell 1876
Joseph Pulitzer
26. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Selective Perception
Time Warner
Print media usage
27. Sole owner of News Corp.
Share Number
Horizontal monopoly
Rupert Murdoch
Encoder
28. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Citizen Journalists
John Peter Zenger New York Weekly
GE/NBC-Universal
Hypercommercialism
29. Has the most TV audience
TV
Gatekeepers
Winter
Still photography 1839
30. Sensational stories that do not serve the democratic function of journalism
Alternative Press
Selective exposure
Soft news
Audimeter
31. aguerre and Niepce invented _________ in ____________
Wilbur Schramm
Columnists
Still photography 1839
Paul Lazarsfield
32. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Decoder
Gannett and McClatchy
Audience - visual - economic - political - gatekeepers
Economy
33. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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183
34. Records what the TV set was currently set on
Audimeter
Telecommunications Act of 1996
News Diffusion
Cultural Hegemony
35. Free - alternative weeklies with a local and political orientation
Early Window
Citizen Kane 1941
Dissident Press
Encoder
36. When one culture forces or pushes their culture on another
Decoder
Mixed Effects Model
Cultural Hegemony
Sample
37. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Delay
Passive Peoplemeter
Panel Study
38. Story order emphasis that eventually shapes our world views and values of importance
Preview Audiences
Citizen Kane 1941
Gatekeepers
Agenda Setting
39. A concentration of media industries into an ever smaller number of companies
Winter
Amazon and MacMillan Publishing
Oligopoly
Narrowcasting
40. Journalists who use things like Twitter to get info out fast - but they are not professional
Thomas Edison 1877
John Peter Zenger New York Weekly
Citizen Journalists
Vertical monopoly
41. Where old and new media collide--media across multiple platforms
Convergence
Encoder
Laggards
Pulitzer Prize
42. Selection Theory: selective about what you remember
Yellow Journalism
Jukebox
Selective Retention
Penny Press
43. Receiver's response to message
Orson Wells 1938
Panel Study
Feedback
Selective Retention
44. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Convergence
Audience Generated Feedback
William Randolph Hearst
Administrative research
45. Entry-level job - don't know what you will write
Communication
Audimeter
Hard news
General Assignment Reporters (GAs)
46. Average household has a TV set on...
Contagion effect
Early Majority
7 hours a day
Print media usage
47. This host demonstrated cultural imperialism in campaigning for the Finland President
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48. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
News Diffusion
Dissonance Theory
General Assignment Reporters (GAs)
Field experiments
49. Peeks in late teens
Joseph Pulitzer
Radio usage
Culture
General Assignment Reporters (GAs)
50. Recently announced that it would charge for frequent access to website (newspaper)
Passive Peoplemeter
Desensitization
Economy
NY Times