Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






2. aguerre and Niepce invented _________ in ____________






3. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






4. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






6. True frontrunners of our daily newspaper (local news on news sheets






7. Artificial setting - easier and less expensive - but not as accurate in results






8. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






9. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


10. These papers are still doing good despite the rapid circulation of newspapers






11. Sole owner of Viacom/CBS






12. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






13. __________came up with the basic model of mass communication






14. A social science on human behavior






15. _____________ created the New York Sun in __________






16. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






17. Set of values and shared beliefs






18. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






19. Stragglers to buying technology






20. If the media covers terrorist attacks - it leads to more terrorist attacks






21. ___________ invented the printing press in __________






22. Targeting niche audiences--easier to use selection theory






23. Entry-level job - don't know what you will write






24. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






25. Selection Theory: only expose ourselves to those that we will agree with already






26. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






27. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






28. Journalists who use things like Twitter to get info out fast - but they are not professional






29. Story order emphasis that eventually shapes our world views and values of importance






30. Name of the guy Hearst send to Cuba






31. The recent e-book battle on the Kindle is between these two...






32. Viewing violence causes anti-social behavior among some children






33. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






34. Direct - immediate causes and effects research






35. 'The medium is the message'






36. Free - alternative weeklies with a local and political orientation






37. Receiver's response to message






38. Single company owns every aspect of business (i.e. production - distribution - etc)






39. Margin of error in polls






40. Has the most TV audience






41. Around the World in 72 days--stunt journalist






42. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






43. The ______ is the receiver of the message






44. Theory that we primarily use mass media to check what we already believe






45. Awarded every April since 1917 for excellence






46. The ______ is the source in which the message passes through (example: book - TV channel)






47. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






48. Owning several types of related businesses across the board






49. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






50. Has the fewest TV viewers