Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ sends the message






2. Personal noise inserted and pushed in journalism






3. Peeks in mid 60's






4. Does not establish causality. Covers what the majority thinks. All perception






5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






6. In social cognitive theory - the direct replication of an observed behavior






7. Research has already been done for you - you just collect it and put it into your paper






8. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






9. The theory stating that war - being more visual - will get the most attention and headlines in the news






10. First American Newspaper






11. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






12. Margin of error in polls






13. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






14. Name of the guy Hearst send to Cuba






15. Collection of data that can be characterized and counted in a way. Type of empirical research






16. Viewing violence causes anti-social behavior among some children






17. Sole owner of Viacom/CBS






18. The Nation's largest metropolitan daily






19. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






20. Always greater then the rating number






21. Peeks in mid 20's






22. ___________ invented the printing press in __________






23. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






24. Has the fewest TV viewers






25. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






26. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






27. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






28. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






29. The ability to effectively and efficiently comprehend and use any form of mediated communication






30. The ______ is the receiver of the message






31. Journalists who use things like Twitter to get info out fast - but they are not professional






32. Free - alternative weeklies with a local and political orientation






33. This host demonstrated cultural imperialism in campaigning for the Finland President

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34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






35. Very sensationalistic journalism






36. The opinion stage to observable research






37. Direct - immediate causes and effects research






38. Placing of stories around ads






39. ____________ invented the phonograph in _________






40. Investigative journalists that exposed corruption






41. One problem with Schramm's model: there is no longer any _______ in the message






42. Selection Theory: selective about what you remember






43. Theory that we only pick media that we will find gratifying






44. Peeks mid 50's






45. Recently announced that it would charge for frequent access to website (newspaper)






46. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






47. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






48. People that continue to hold out on technologies






49. Sensational stories that do not serve the democratic function of journalism






50. Increasing the amount of advertising and mixing commercial and noncommercial media content