Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Average American spends _________________________ listening to the radio






2. A social science on human behavior






3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






4. Technology changes how we live






5. This invention - used in war - helped to construct the 'inverted pyramid' structure






6. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






7. A powerful effects model using the analogy of firing something through society for a direct hit






8. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






9. When one culture forces or pushes their culture on another






10. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






11. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






12. The first major daily






13. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






14. Owning several types of related businesses across the board






15. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






16. ____________ invented the phonograph in _________






17. Father of Social Science Research






18. Peeks mid 50's






19. Free - alternative weeklies with a local and political orientation






20. Regularly updated online journals that comment on just about everything






21. Artificial setting - easier and less expensive - but not as accurate in results






22. NBC is believed to have noise for _______ because it is owned by GE






23. Famous radio broadcast proving limited effects theories






24. Theory that we only pick media that we will find gratifying






25. Set of values and shared beliefs






26. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






27. First American Newspaper






28. Around the World in 72 days--stunt journalist






29. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






30. Publisher - THE Editor - other editors - designers - reporters






31. Died recently - wrote The Catcher in the Rye






32. Age correlates with each medium






33. This cheap newsprint created larger readership






34. Recently announced that it would charge for frequent access to website (newspaper)






35. One problem with Schramm's model: there is no longer any _______ in the message






36. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






37. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






38. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






39. Is more credible seeming then newspapers (2 to 1 ratio)






40. Placing of stories around ads






41. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






42. A model stating that media has a very direct and universal impact (effect)






43. Single company owns every aspect of business (i.e. production - distribution - etc)






44. Name of the guy Hearst send to Cuba






45. Second biggest attention topic in news






46. Entry-level job - don't know what you will write






47. Weekly news packages in theaters






48. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






49. Collection of data that can be characterized and counted in a way. Type of empirical research






50. People that continue to hold out on technologies