Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selection Theory: selective about what you remember






2. The percentage of the entire population in that media market






3. Entry-level job - don't know what you will write






4. _____________ invented the telegraph in ____________ ('What hath God wrought')






5. Original research. Do it yourself






6. Placing of stories around ads






7. Artificial setting - easier and less expensive - but not as accurate in results






8. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






9. The ______ is the receiver of the message






10. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






11. Theory that watching mediated violence reduces people's inclination to behave aggressively






12. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






13. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






14. The phonograph became the first __________ when Edison put a nickel slot on it






15. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






16. ___________ invented the printing press in __________






17. Getting information by word of mouth.






18. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






19. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






20. The ______ is the source in which the message passes through (example: book - TV channel)






21. The opinion stage to observable research






22. Set of values and shared beliefs






23. Sole owner of News Corp.






24. Letters to the editor - non-scientific






25. Single company owns every aspect of business (i.e. production - distribution - etc)






26. Theory that we primarily use mass media to check what we already believe






27. When one culture forces or pushes their culture on another






28. A concentration of media industries into an ever smaller number of companies






29. Margin of error in polls






30. Selection Theory: selective about what we ACTUALLY listen to






31. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






32. The ______ sends the message






33. Research has already been done for you - you just collect it and put it into your paper






34. Very sensationalistic journalism






35. The first major daily






36. If the media covers terrorist attacks - it leads to more terrorist attacks






37. Regularly updated online journals that comment on just about everything






38. Research that examines larger cultural effects






39. People that will buy news technologies first






40. Name of the guy Hearst send to Cuba






41. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






42. __________came up with the basic model of mass communication






43. Peeks in mid 20's






44. Increasing the amount of advertising and mixing commercial and noncommercial media content






45. Part of a survey. More then just a one word answer needed. No yes or no questions






46. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






47. Trying to buy NBC-Universal






48. Provide feedback for movies






49. Sole owner of Viacom/CBS






50. _____________ created the New York Sun in __________