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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writes on a particular area of interest (crime - sports - etc)
Selective Perception
Beat Reporters
Hypercommercialism
Viacom/CBS
2. In social cognitive theory - the direct replication of an observed behavior
Imitation
Desensitization
Nellie Bly
Two-Step Flow theory
3. NBC is believed to have noise for _______ because it is owned by GE
Share Number
Citizen Kane 1941
Telecommunications Act of 1996
War
4. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Culture
Close-ended questions
Agenda Setting
5. Media makes the world smaller (technology)--called _____________ ____________
Empirical research
Product Placement
Benjamin Harris 1690
Global village
6. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
5%
Cultural Hegemony
Media Originated Feedback
Arbitron
7. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Field experiments
Feedback
Viacom/CBS
Joseph Pulitzer
8. Peeks in mid 20's
Time Warner
Selective Retention
Movie usage
Economy
9. Placing of stories around ads
Agenda Setting
News Corp.
TV watching
News Hole
10. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Selective exposure
Thomas Edison 1877
News Corp.
Benjamin Day 1833
11. Artificial setting - easier and less expensive - but not as accurate in results
Narrowcasting
Still photography 1839
Lab experiments
Catharsis theory
12. The ______ is the receiver of the message
Diurnals
GE/NBC-Universal
Publick Occurences
Decoder
13. Selection Theory: selective about what we ACTUALLY listen to
Secondary research
Selective Perception
Benjamin Day 1833
Clear Channel
14. These papers are still doing good despite the rapid circulation of newspapers
Desensitization
Arbitron
Agenda Setting
small town papers
15. People that will buy news technologies first
Innovators/Early Adaptors
Cultivation Analysis
Summer
Muckrakers
16. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Critical research
Viacom/CBS
Arbitron
Print media usage
17. A proportion taken to represent the population
Sample
William Randolph Hearst
Paul Lazarsfield
Communication
18. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Cultivation Analysis
Stimulation theory
Selective exposure
19. When one culture forces or pushes their culture on another
Cultural Hegemony
Share Number
Joint Operating Agreements (JOAs)
Feedback
20. Entry-level job - don't know what you will write
Imitation
General Assignment Reporters (GAs)
Experiment
GE/NBC-Universal
21. Has the most TV audience
Print media usage
Gannett and McClatchy
Contagion effect
Winter
22. aguerre and Niepce invented _________ in ____________
Still photography 1839
Qualitative research
Audience Generated Feedback
Empirical research
23. Suburban or regional versions of a metropolitan paper
General Assignment Reporters (GAs)
Gatekeepers
Zoned editions
Experiment
24. Technology changes how we live
Technological determinism
Powerful Effects Model
Early Window
The New York Times
25. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Limited Effects Model
Qualitative research
Feedback
26. Research that examines larger cultural effects
Critical research
Telegraph
Gannett and McClatchy
Joseph Pulitzer
27. Sole owner of News Corp.
Rupert Murdoch
Viacom/CBS
Innovators/Early Adaptors
Newsreel
28. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Uses and Gratification
Selective exposure
Disney
Dissonance Theory
29. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Globalization
Telegraph
Audimeter
30. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Albert Bandura
Zoned editions
cartoons
31. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Winter
Joint Operating Agreements (JOAs)
Arbitron
32. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Alternative Press
Saturation Stage
Disney
33. Viewing violence causes anti-social behavior among some children
Stimulation theory
News Hole
Federalist Papers
Culture
34. Average American spends _________________________ listening to the radio
Wilbur Schramm
3 hours a day
Imitation
William Randolph Hearst
35. People that continue to hold out on technologies
News Diffusion
60% More violent
Laggards
Close-ended questions
36. The opinion stage to observable research
small town papers
Diurnals
Telecommunications Act of 1996
Empirical research
37. Records what the TV set was currently set on
Marshal McLuhan
Audimeter
Share Number
Laggards
38. Original research. Do it yourself
Movie usage
Bias
Primary Research
Passive Peoplemeter
39. Theory that we only pick media that we will find gratifying
TV watching
Uses and Gratification
Fact about the usage of the media
Rupert Murdoch
40. __________came up with the basic model of mass communication
Penny Press
Remington
Mainstreaming
Wilbur Schramm
41. Died recently - wrote The Catcher in the Rye
Rupert Murdoch
Cultivation Analysis
Preview Audiences
J.D. Salinger
42. Real-life setting - better - but more expensive
Integrated audience reach
Secondary research
Field experiments
Lab experiments
43. _________ was tried for libel against the British in his newspaper ___________
NY Times
John Peter Zenger New York Weekly
Limited Effects Model
Share
44. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Empirical research
Integrated audience reach
Hard news
Desensitization
45. Is more credible seeming then newspapers (2 to 1 ratio)
Dissonance Theory
Watergate Nixon
TV
Delay
46. Peeks mid 50's
Print media usage
Jukebox
Share
Conan O'Brian
47. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Benjamin Day 1833
Experiment
Population
William Randolph Hearst
48. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Limited Effects Model
Dissonance Theory
Alexander Graham Bell 1876
Administrative research
49. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Technological determinism
Early Window
Catharsis
Multi-Step Flow theory
50. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
Marshal McLuhan
Federalist Papers
Beat Reporters