Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writes on a particular area of interest (crime - sports - etc)






2. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






3. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






4. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






5. Publisher - THE Editor - other editors - designers - reporters






6. Weekly news packages in theaters






7. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






8. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






9. Personal noise inserted and pushed in journalism






10. Research that examines larger cultural effects






11. The ______ is the receiver of the message






12. The ability to effectively and efficiently comprehend and use any form of mediated communication






13. The theory stating that war - being more visual - will get the most attention and headlines in the news






14. 'The medium is the message'






15. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






16. Selection Theory: selective about what we ACTUALLY listen to






17. Technology changes how we live






18. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






19. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






21. If the media covers terrorist attacks - it leads to more terrorist attacks






22. Research has already been done for you - you just collect it and put it into your paper






23. Theory that there are multiple opinion leaders that shaper our viewpoints






24. Very sensationalistic journalism






25. People that continue to hold out on technologies






26. Has the most TV audience






27. Records what the TV set was currently set on






28. Getting information by word of mouth.






29. Collection of data that can be characterized and counted in a way. Type of empirical research






30. A powerful effects model using the analogy of firing something through society for a direct hit






31. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






32. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






33. Placing of stories around ads






34. Theory that we primarily use mass media to check what we already believe






35. Has the fewest TV viewers






36. Age correlates with each medium






37. Around the World in 72 days--stunt journalist






38. The opinion stage to observable research






39. Framework for our government






40. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






41. Peeks in mid 60's






42. Receiver's response to message






43. _________ was tried for libel against the British in his newspaper ___________






44. A program that is more specialized to a specific demographic






45. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






46. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






47. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






48. __________came up with the basic model of mass communication






49. Name of the guy Hearst send to Cuba






50. Where old and new media collide--media across multiple platforms