Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One problem with Schramm's model: there is no longer any _______ in the message






2. Investigative journalists that exposed corruption






3. Letters to the editor - non-scientific






4. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






5. Sole owner of Viacom/CBS






6. Collection of data that can be characterized and counted in a way. Type of empirical research






7. Part of a survey. More then just a one word answer needed. No yes or no questions






8. Set of values and shared beliefs






9. Peeks in late teens






10. Free - alternative weeklies with a local and political orientation






11. Single company owns every aspect of business (i.e. production - distribution - etc)






12. Weekly news packages in theaters






13. Universe. Entirety of what you are studying.






14. The first major daily






15. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






16. A powerful effects model using the analogy of firing something through society for a direct hit






17. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






18. People that will buy news technologies first






19. Owning several types of related businesses across the board






20. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






21. Getting information by word of mouth.






22. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






23. A model stating that effects are limited by individual differences and other factors






24. Where old and new media collide--media across multiple platforms






25. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






27. The theory stating that war - being more visual - will get the most attention and headlines in the news






28. Average American spends _________________________ listening to the radio






29. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






30. Recently announced that it would charge for frequent access to website (newspaper)






31. ___________ published Publick Occurences in __________






32. Sensational stories that do not serve the democratic function of journalism






33. Around the World in 72 days--stunt journalist






34. Suburban or regional versions of a metropolitan paper






35. Records what the TV set was currently set on






36. Personal noise inserted and pushed in journalism






37. In social cognitive theory - the direct replication of an observed behavior






38. _________ was tried for libel against the British in his newspaper ___________






39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






40. Research has already been done for you - you just collect it and put it into your paper






41. The ______ is the source in which the message passes through (example: book - TV channel)






42. Peeks mid 50's






43. Awarded every April since 1917 for excellence






44. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






45. The ______ is the receiver of the message






46. Always greater then the rating number






47. This invention - used in war - helped to construct the 'inverted pyramid' structure






48. Direct - immediate causes and effects research






49. Writes on a particular area of interest (crime - sports - etc)






50. Died recently - wrote The Catcher in the Rye