Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






2. Has the most TV audience






3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






4. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






5. Theory that we primarily use mass media to check what we already believe






6. Peeks mid 50's






7. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






8. This cheap newsprint created larger readership






9. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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10. Getting information by word of mouth.






11. Artificial setting - easier and less expensive - but not as accurate in results






12. Increasing the amount of advertising and mixing commercial and noncommercial media content






13. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






14. Famous radio broadcast proving limited effects theories






15. Around the World in 72 days--stunt journalist






16. The recent e-book battle on the Kindle is between these two...






17. Research has already been done for you - you just collect it and put it into your paper






18. Regularly updated online journals that comment on just about everything






19. Placing of stories around ads






20. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






21. Stragglers to buying technology






22. This relaxed government restrictions on media ownership






23. Name of the guy Hearst send to Cuba






24. Is more credible seeming then newspapers (2 to 1 ratio)






25. If the media covers terrorist attacks - it leads to more terrorist attacks






26. Selection Theory: selective about what we ACTUALLY listen to






27. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






28. Theory that we only pick media that we will find gratifying






29. _____________ invented the telegraph in ____________ ('What hath God wrought')






30. Scientific research






31. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






32. The percentage of the entire population in that media market






33. Television's ability to move people toward a common understanding of how things are






34. Direct - immediate causes and effects research






35. Collection of data that can be characterized and counted in a way. Type of empirical research






36. A program that is more specialized to a specific demographic






37. __________came up with the basic model of mass communication






38. First American Newspaper






39. Theory that watching mediated violence reduces people's inclination to behave aggressively






40. Sole owner of News Corp.






41. The ______ is the source in which the message passes through (example: book - TV channel)






42. Targeting niche audiences--easier to use selection theory






43. Publisher - THE Editor - other editors - designers - reporters






44. Journalists who use things like Twitter to get info out fast - but they are not professional






45. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






46. Media makes the world smaller (technology)--called _____________ ____________






47. _____________ created the New York Sun in __________






48. The biggest owner of radio stations (Dixie Chick controversy)






49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






50. Records what the TV set was currently set on







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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