Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






2. Investigative journalists that exposed corruption






3. NBC is believed to have noise for _______ because it is owned by GE






4. Is more credible seeming then newspapers (2 to 1 ratio)






5. Around the World in 72 days--stunt journalist






6. Sole owner of Viacom/CBS






7. Targeting niche audiences--easier to use selection theory






8. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






9. Sensational stories that do not serve the democratic function of journalism






10. Publisher - THE Editor - other editors - designers - reporters






11. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






12. Awarded every April since 1917 for excellence






13. Regularly updated online journals that comment on just about everything






14. The opinion stage to observable research






15. Media makes the world smaller (technology)--called _____________ ____________






16. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






17. A program that is more specialized to a specific demographic






18. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






19. _____________ created the New York Sun in __________






20. Artificial setting - easier and less expensive - but not as accurate in results






21. Has the most TV audience






22. Theory that watching mediated violence reduces people's inclination to behave aggressively






23. Average American spends _________________________ listening to the radio






24. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






25. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






26. The biggest owner of radio stations (Dixie Chick controversy)






27. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






28. Direct - immediate causes and effects research






29. Entry-level job - don't know what you will write






30. Receiver's response to message






31. The ______ is the source in which the message passes through (example: book - TV channel)






32. Personal noise inserted and pushed in journalism






33. Always greater then the rating number






34. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






35. Getting information by word of mouth.






36. A model stating that media has a very direct and universal impact (effect)






37. People that continue to hold out on technologies






38. Margin of error in polls






39. The TV world is __________________ then the real world






40. Intellectual questioning about culture and its effect--leads to cultural theory






41. Increasing the amount of advertising and mixing commercial and noncommercial media content






42. The phonograph became the first __________ when Edison put a nickel slot on it






43. The percentage of the entire population in that media market






44. Free - alternative weeklies with a local and political orientation






45. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






46. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






47. Story order emphasis that eventually shapes our world views and values of importance






48. Peeks in mid 60's






49. Records what the TV set was currently set on






50. When one culture forces or pushes their culture on another