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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writes on a particular area of interest (crime - sports - etc)
Joseph Pulitzer
Two Step Flow
Rupert Murdoch
Beat Reporters
2. Peeks in late teens
Winter
Alexander Graham Bell 1876
Radio usage
Audimeter
3. Universe. Entirety of what you are studying.
Arbitron
Dissident Press
Population
Catharsis
4. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Limited Effects Model
Cultural Hegemony
Hard news
Blogs
5. The phonograph became the first __________ when Edison put a nickel slot on it
Alternative Press
Wire Services
Gannett and McClatchy
Jukebox
6. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Amazon and MacMillan Publishing
Limited Effects Model
Qualitative research
7. Margin of error in polls
Dissonance Theory
Narrowcasting
Movie usage
5%
8. Single company owns every aspect of business (i.e. production - distribution - etc)
Dissident Press
Qualitative research
Narrowcasting
Vertical monopoly
9. aguerre and Niepce invented _________ in ____________
3 hours a day
Still photography 1839
Stimulation theory
Cultivation Theory
10. The ability to effectively and efficiently comprehend and use any form of mediated communication
Still photography 1839
Remington
Selective Perception
Media literacy
11. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
cartoons
Media Originated Feedback
Catharsis
Vertical monopoly
12. Collection of data that can be characterized and counted in a way. Type of empirical research
Empirical research
Culture
Content Analysis
News Diffusion
13. The TV world is __________________ then the real world
60% More violent
Powerful Effects Model
Thomas Edison 1877
Global village
14. Research that examines larger cultural effects
Share
Uses and Gratification
Critical research
Secondary research
15. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Publick Occurences
Mainstreaming
Multi-Step Flow theory
Joint Operating Agreements (JOAs)
16. Write on specific subject on particular schedule
Media Originated Feedback
Samuel Morse 1844
Still photography 1839
Columnists
17. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Johannes Gutenberg 1456
Early Window
Share Number
Telecommunications Act of 1996
18. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Cable a' la Carte
Columnists
Late Majority
19. Is more credible seeming then newspapers (2 to 1 ratio)
Radio usage
TV
Alternative Press
Delay
20. Theory that we only pick media that we will find gratifying
Narrowcasting
Magic Bullet Theory
Saturation Stage
Uses and Gratification
21. In social cognitive theory - the direct replication of an observed behavior
Administrative research
Imitation
NY Times
Decoder
22. Regularly updated online journals that comment on just about everything
Encoder
Telegraph
Innovators/Early Adaptors
Blogs
23. The theory stating that war - being more visual - will get the most attention and headlines in the news
Dissonance Theory
NY Times
Lab experiments
Burning Tank Theory
24. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
William Randolph Hearst
Selective Retention
Arbitron
Wire Services
25. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
60% More violent
Lab experiments
Innovators/Early Adaptors
26. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Alternative Press
Catharsis
Agenda-Setting Effect
27. Very sensationalistic journalism
Yellow Journalism
Gatekeepers
Jukebox
Beat Reporters
28. NBC is believed to have noise for _______ because it is owned by GE
War
Preview Audiences
Feedback
Newsreel
29. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Comcast
Share Number
Economy
Product Placement
30. Suburban or regional versions of a metropolitan paper
Administrative research
Cultural Hegemony
Selective Retention
Zoned editions
31. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Dissonance Theory
Culture
NY Times
32. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Identification
Peoplemeter
Globalization
Two-Step Flow theory
33. Entry-level job - don't know what you will write
Diurnals
General Assignment Reporters (GAs)
Winter
Communication
34. ___________ invented the printing press in __________
Empirical research
Audience - visual - economic - political - gatekeepers
Johannes Gutenberg 1456
Paul Lazarsfield
35. Placing of stories around ads
Panel Study
News Hole
The New York Sun
60% More violent
36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Rating
Technological determinism
News Diffusion
Dissonance Theory
37. Free - alternative weeklies with a local and political orientation
Burning Tank Theory
Dissident Press
Gatekeepers
Qualitative research
38. Publisher - THE Editor - other editors - designers - reporters
War
Media Originated Feedback
Newspaper Hierarchy
Hypercommercialism
39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Diurnals
Secondary research
Close-ended questions
Nellie Bly
40. _________ broadcasted War of the Worlds on Halloween _______.
Columnists
Dissident Press
Orson Wells 1938
Saturation Stage
41. Always greater then the rating number
Share Number
Agenda-Setting Effect
Newsreel
Albert Bandura
42. Increasing the amount of advertising and mixing commercial and noncommercial media content
The New York Times
Culture
Magic Bullet Theory
Hypercommercialism
43. Story order emphasis that eventually shapes our world views and values of importance
Empirical research
Saturation Stage
Preview Audiences
Agenda Setting
44. Technology changes how we live
GE/NBC-Universal
Technological determinism
Culture
Share Number
45. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
5%
Delay
Print media usage
46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
cartoons
Rupert Murdoch
The New York Times
Saturation Stage
47. The ______ sends the message
Contagion effect
Encoder
Amazon and MacMillan Publishing
Agenda-Setting Effect
48. This cheap newsprint created larger readership
Early Majority
Penny Press
Johannes Gutenberg 1456
General Assignment Reporters (GAs)
49. Name of the guy Hearst send to Cuba
Joint Operating Agreements (JOAs)
Media Originated Feedback
Remington
Horizontal monopoly
50. ____________ invented the phonograph in _________
Beat Reporters
Thomas Edison 1877
Oligopoly
Payne Fund Studies 1929