Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






2. Provide feedback for movies






3. This relaxed government restrictions on media ownership






4. Direct - immediate causes and effects research






5. People that continue to hold out on technologies






6. Writes on a particular area of interest (crime - sports - etc)






7. Average household has a TV set on...






8. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






9. Scientific research






10. __________came up with the basic model of mass communication






11. People that will buy news technologies first






12. A model stating that media has a very direct and universal impact (effect)






13. Theory that watching mediated violence reduces people's inclination to behave aggressively






14. Weekly news packages in theaters






15. Original research. Do it yourself






16. 'The medium is the message'






17. Anything that interferes with or alters the message






18. Universe. Entirety of what you are studying.






19. The biggest owner of radio stations (Dixie Chick controversy)






20. Stragglers to buying technology






21. This host demonstrated cultural imperialism in campaigning for the Finland President

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22. Collection of data that can be characterized and counted in a way. Type of empirical research






23. Framework for our government






24. The percentage of the entire population in that media market






25. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






26. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






27. Around the World in 72 days--stunt journalist






28. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






29. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






30. Theory that there are multiple opinion leaders that shaper our viewpoints






31. Theory that we primarily use mass media to check what we already believe






32. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






33. Sole owner of Viacom/CBS






34. A program that is more specialized to a specific demographic






35. The first major daily






36. One problem with Schramm's model: there is no longer any _______ in the message






37. Receiver's response to message






38. Died recently - wrote The Catcher in the Rye






39. Owning several types of related businesses across the board






40. _________ broadcasted War of the Worlds on Halloween _______.






41. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






42. Television's ability to move people toward a common understanding of how things are






43. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






44. A powerful effects model using the analogy of firing something through society for a direct hit






45. Journalists who use things like Twitter to get info out fast - but they are not professional






46. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






47. The ability to effectively and efficiently comprehend and use any form of mediated communication






48. Is more credible seeming then newspapers (2 to 1 ratio)






49. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






50. ____________ invented the phonograph in _________