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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






2. The recent e-book battle on the Kindle is between these two...






3. Television's ability to move people toward a common understanding of how things are






4. Selection Theory: selective about what you remember






5. NBC is believed to have noise for _______ because it is owned by GE






6. 'The medium is the message'






7. If the media covers terrorist attacks - it leads to more terrorist attacks






8. Owning several types of related businesses across the board






9. Personal noise inserted and pushed in journalism






10. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






11. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






12. Name of the guy Hearst send to Cuba






13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






14. When one culture forces or pushes their culture on another






15. Targeting niche audiences--easier to use selection theory






16. Publisher - THE Editor - other editors - designers - reporters






17. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






18. Anything that interferes with or alters the message






19. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






20. A model stating that media has a very direct and universal impact (effect)






21. Average household has a TV set on...






22. Theory stating that media defines the world for us (over-arching theory)






23. ___________ invented the printing press in __________






24. Second biggest attention topic in news






25. Sensational stories that do not serve the democratic function of journalism






26. Has the fewest TV viewers






27. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






28. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






29. Ownership of media companies by multinational corporations






30. A model stating that effects are limited by individual differences and other factors






31. This cheap newsprint created larger readership






32. Framework for our government






33. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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34. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






35. Is more credible seeming then newspapers (2 to 1 ratio)






36. Single company owns every aspect of business (i.e. production - distribution - etc)






37. Margin of error in polls






38. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






39. Died recently - wrote The Catcher in the Rye






40. Research has already been done for you - you just collect it and put it into your paper






41. Theory that there are multiple opinion leaders that shaper our viewpoints






42. Theory that we only pick media that we will find gratifying






43. Average American spends _________________________ listening to the radio






44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






45. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






46. Where old and new media collide--media across multiple platforms






47. Entry-level job - don't know what you will write






48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






49. The ______ is the source in which the message passes through (example: book - TV channel)






50. Selection Theory: selective about what we ACTUALLY listen to







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Can you answer 50 questions in 15 minutes?


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