Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Receiver's response to message






2. This relaxed government restrictions on media ownership






3. This host demonstrated cultural imperialism in campaigning for the Finland President

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4. NBC is believed to have noise for _______ because it is owned by GE






5. A social science on human behavior






6. Peeks in late teens






7. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






8. The percentage of the entire population in that media market






9. _____________ invented the telephone in _____________






10. Placing of stories around ads






11. Margin of error in polls






12. Peeks in mid 20's






13. Increasing the amount of advertising and mixing commercial and noncommercial media content






14. Media makes the world smaller (technology)--called _____________ ____________






15. In social cognitive theory - the direct replication of an observed behavior






16. Theory that we primarily use mass media to check what we already believe






17. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






18. Does not establish causality. Covers what the majority thinks. All perception






19. Average household has a TV set on...






20. Scientific research






21. People that continue to hold out on technologies






22. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






23. Provide feedback for movies






24. 'The medium is the message'






25. The biggest owner of radio stations (Dixie Chick controversy)






26. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






27. The first major daily






28. Peeks mid 50's






29. Father of Social Science Research






30. A model stating that media has a very direct and universal impact (effect)






31. aguerre and Niepce invented _________ in ____________






32. Has the fewest TV viewers






33. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






34. Where old and new media collide--media across multiple platforms






35. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






36. The Nation's largest metropolitan daily






37. The theory stating that war - being more visual - will get the most attention and headlines in the news






38. The two (in order) largest newspaper chains (USA Today is owned by one)






39. The ______ is the receiver of the message






40. One problem with Schramm's model: there is no longer any _______ in the message






41. Theory that watching mediated violence reduces people's inclination to behave aggressively






42. The recent e-book battle on the Kindle is between these two...






43. Letters to the editor - non-scientific






44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






45. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






46. This cheap newsprint created larger readership






47. Famous radio broadcast proving limited effects theories






48. Second biggest attention topic in news






49. Free - alternative weeklies with a local and political orientation






50. ____________ invented the phonograph in _________