Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Margin of error in polls






2. _____________ invented the telephone in _____________






3. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






4. Recently announced that it would charge for frequent access to website (newspaper)






5. Universe. Entirety of what you are studying.






6. Investigative journalists that exposed corruption






7. Theory stating that media defines the world for us (over-arching theory)






8. Media makes the world smaller (technology)--called _____________ ____________






9. Awarded every April since 1917 for excellence






10. _________ was tried for libel against the British in his newspaper ___________






11. Sensational stories that do not serve the democratic function of journalism






12. A proportion taken to represent the population






13. Father of Social Science Research






14. Trying to buy NBC-Universal






15. Second biggest attention topic in news






16. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






17. First American Newspaper






18. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






19. Stragglers to buying technology






20. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






21. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






22. A program that is more specialized to a specific demographic






23. Famous radio broadcast proving limited effects theories






24. Research has already been done for you - you just collect it and put it into your paper






25. The ability to effectively and efficiently comprehend and use any form of mediated communication






26. A model stating that media has a very direct and universal impact (effect)






27. _________ broadcasted War of the Worlds on Halloween _______.






28. Research that examines larger cultural effects






29. _____________ invented the telegraph in ____________ ('What hath God wrought')






30. The ______ is the receiver of the message






31. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






32. Peeks in mid 20's






33. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






34. Viewing violence causes anti-social behavior among some children






35. Targeting niche audiences--easier to use selection theory






36. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






37. Story order emphasis that eventually shapes our world views and values of importance






38. Sole owner of News Corp.






39. Getting information by word of mouth.






40. Regularly updated online journals that comment on just about everything






41. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






42. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






43. Television's ability to move people toward a common understanding of how things are






44. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






45. The phonograph became the first __________ when Edison put a nickel slot on it






46. Died recently - wrote The Catcher in the Rye






47. Age correlates with each medium






48. True frontrunners of our daily newspaper (local news on news sheets






49. Framework for our government






50. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)