Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Letters to the editor - non-scientific






2. Sensational stories that do not serve the democratic function of journalism






3. Original research. Do it yourself






4. A model stating that media can effect some people - but not others (not everyone)






5. Father of Social Science Research






6. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






7. Died recently - wrote The Catcher in the Rye






8. This host demonstrated cultural imperialism in campaigning for the Finland President

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9. A program that is more specialized to a specific demographic






10. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






11. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






12. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






13. Technology changes how we live






14. Media makes the world smaller (technology)--called _____________ ____________






15. Age correlates with each medium






16. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






17. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






18. Selection Theory: only expose ourselves to those that we will agree with already






19. Peeks in mid 20's






20. The first major daily






21. Always greater then the rating number






22. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






23. A model stating that media has a very direct and universal impact (effect)






24. Second biggest attention topic in news






25. Single company owns every aspect of business (i.e. production - distribution - etc)






26. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






27. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






28. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






29. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






30. Universe. Entirety of what you are studying.






31. The theory stating that war - being more visual - will get the most attention and headlines in the news






32. 'The medium is the message'






33. A model stating that effects are limited by individual differences and other factors






34. Placing of stories around ads






35. NBC is believed to have noise for _______ because it is owned by GE






36. The phonograph became the first __________ when Edison put a nickel slot on it






37. Personal noise inserted and pushed in journalism






38. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






40. The TV world is __________________ then the real world






41. Theory stating that media defines the world for us (over-arching theory)






42. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






43. Selection Theory: selective about what we ACTUALLY listen to






44. These papers are still doing good despite the rapid circulation of newspapers






45. Free - alternative weeklies with a local and political orientation






46. Intellectual questioning about culture and its effect--leads to cultural theory






47. Regularly updated online journals that comment on just about everything






48. Does not establish causality. Covers what the majority thinks. All perception






49. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






50. Sole owner of News Corp.