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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Artificial setting - easier and less expensive - but not as accurate in results
Bias
Empirical research
Lab experiments
60% More violent
2. Suburban or regional versions of a metropolitan paper
Publick Occurences
Zoned editions
Dissonance Theory
Disney
3. Free - alternative weeklies with a local and political orientation
William Randolph Hearst
Survey
Dissident Press
Selective Retention
4. One problem with Schramm's model: there is no longer any _______ in the message
Share
Catharsis
Telegraph
Delay
5. Framework for our government
Federalist Papers
Print media usage
Two-Step Flow theory
Close-ended questions
6. A concentration of media industries into an ever smaller number of companies
TV
Convergence
Oligopoly
Thomas Edison 1877
7. _________ was tried for libel against the British in his newspaper ___________
Joint Operating Agreements (JOAs)
NY Times
Joseph Pulitzer
John Peter Zenger New York Weekly
8. Peeks in late teens
Radio usage
Saturation Stage
Administrative research
Close-ended questions
9. Journalists who use things like Twitter to get info out fast - but they are not professional
Qualitative research
Citizen Journalists
Innovators/Early Adaptors
Pulitzer Prize
10. The two (in order) largest newspaper chains (USA Today is owned by one)
Culture
Joseph Pulitzer
Gannett and McClatchy
Cultivation Analysis
11. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
NY Times
60% More violent
Arbitron
cartoons
12. Average household has a TV set on...
Survey
War
William Randolph Hearst
7 hours a day
13. Sole owner of News Corp.
Conan O'Brian
Stimulation theory
Passive Peoplemeter
Rupert Murdoch
14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Comcast
Delay
Mixed Effects Model
15. This relaxed government restrictions on media ownership
Wilbur Schramm
Peoplemeter
Telecommunications Act of 1996
Joint Operating Agreements (JOAs)
16. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Selective Perception
News Corp.
Dissident Press
17. Regularly updated online journals that comment on just about everything
Blogs
Newspaper Hierarchy
Identification
Audience - visual - economic - political - gatekeepers
18. Technology changes how we live
Horizontal monopoly
Two Step Flow
Technological determinism
Global village
19. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
War
Agenda-Setting Effect
Early Window
20. Weekly news packages in theaters
Newsreel
Catharsis
Selective exposure
Jukebox
21. Age correlates with each medium
Thomas Edison 1877
Lab experiments
Fact about the usage of the media
Audimeter
22. Peeks in mid 20's
Citizen Kane 1941
Population
Culture
Movie usage
23. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Two-Step Flow theory
GE/NBC-Universal
Catharsis
Magic Bullet Theory
24. Selection Theory: selective about what you remember
Integrated audience reach
Selective Retention
Gannett and McClatchy
Citizen Kane 1941
25. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
60% More violent
Hard news
Movie usage
26. The ______ sends the message
Encoder
Telecommunications Act of 1996
Still photography 1839
Muckrakers
27. Real-life setting - better - but more expensive
Encoder
Audimeter
John Peter Zenger New York Weekly
Field experiments
28. A powerful effects model using the analogy of firing something through society for a direct hit
Interpreter
Magic Bullet Theory
Conan O'Brian
Amazon and MacMillan Publishing
29. Ownership of media companies by multinational corporations
Globalization
Comcast
Telecommunications Act of 1996
7 hours a day
30. Sensational stories that do not serve the democratic function of journalism
Two-Step Flow theory
Contagion effect
Rating
Soft news
31. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Narrowcasting
Time Warner
Mainstreaming
Magic Bullet Theory
32. Single company owns every aspect of business (i.e. production - distribution - etc)
Communication
Vertical monopoly
Conan O'Brian
Powerful Effects Model
33. Set of values and shared beliefs
Movie usage
War of the Worlds
Oligopoly
Culture
34. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Audience Generated Feedback
Joint Operating Agreements (JOAs)
Empirical research
Newspaper Hierarchy
35. Getting information by word of mouth.
Close-ended questions
Imitation
Two Step Flow
Catharsis theory
36. Has the fewest TV viewers
cartoons
Summer
Mixed Effects Model
Contagion effect
37. Universe. Entirety of what you are studying.
Jukebox
William Randolph Hearst
Rating
Population
38. Viewing violence causes anti-social behavior among some children
Wilbur Schramm
Arbitron
Stimulation theory
Sumner Redstone
39. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Mainstreaming
News Diffusion
Dissonance Theory
Laggards
40. aguerre and Niepce invented _________ in ____________
Imitation
Late Majority
Diurnals
Still photography 1839
41. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Mixed Effects Model
Global village
Two-Step Flow theory
42. Theory stating that media defines the world for us (over-arching theory)
Dissonance Theory
Citizen Kane 1941
Cultivation Theory
Early Majority
43. Stragglers to buying technology
Mainstreaming
Joseph Pulitzer
Late Majority
Payne Fund Studies 1929
44. Research that examines larger cultural effects
Critical research
Fact about the usage of the media
Empirical research
Marshal McLuhan
45. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Albert Bandura
Secondary research
Wilbur Schramm
Close-ended questions
46. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Telegraph
Thomas Edison 1877
Cultural Hegemony
47. Writes on a particular area of interest (crime - sports - etc)
Magic Bullet Theory
Beat Reporters
Globalization
News Diffusion
48. Collection of data that can be characterized and counted in a way. Type of empirical research
Decoder
Field experiments
Content Analysis
Selective Perception
49. Around the World in 72 days--stunt journalist
War of the Worlds
Media Originated Feedback
Nellie Bly
Joint Operating Agreements (JOAs)
50. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Still photography 1839
Beat Reporters
Comcast
Passive Peoplemeter