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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Amazon and MacMillan Publishing
Share Number
Experiment
2. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Newsreel
Winter
Disney
Arbitron
3. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Population
Convergence
Wire Services
4. Original research. Do it yourself
Primary Research
Field experiments
Telegraph
Vertical monopoly
5. Theory stating that media defines the world for us (over-arching theory)
Empirical research
Cultivation Theory
Orson Wells 1938
Yellow Journalism
6. The two (in order) largest newspaper chains (USA Today is owned by one)
Radio usage
Magic Bullet Theory
Gannett and McClatchy
Selective Perception
7. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Newspaper Hierarchy
Horizontal monopoly
Decoder
Audience - visual - economic - political - gatekeepers
8. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Preview Audiences
Rupert Murdoch
Desensitization
Wire Services
9. Universe. Entirety of what you are studying.
John Peter Zenger New York Weekly
Population
Thomas Edison 1877
Passive Peoplemeter
10. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Product Placement
Peoplemeter
Disney
Technological determinism
11. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Laggards
Preview Audiences
Primary Research
12. NBC is believed to have noise for _______ because it is owned by GE
Summer
War
Media literacy
Convergence
13. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
War
The New York Sun
Magic Bullet Theory
Experiment
14. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Muckrakers
Watergate Nixon
Cable a' la Carte
Viacom/CBS
15. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Print media usage
Communication
Encoder
16. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Empirical research
Selective Retention
Hypercommercialism
Cultivation Analysis
17. One problem with Schramm's model: there is no longer any _______ in the message
TV
7 hours a day
TV watching
Delay
18. The opinion stage to observable research
Muckrakers
Jukebox
Empirical research
Population
19. Peeks in mid 20's
Movie usage
Contagion effect
Share
Imitation
20. If the media covers terrorist attacks - it leads to more terrorist attacks
Hard news
Contagion effect
Convergence
Catharsis
21. _________ broadcasted War of the Worlds on Halloween _______.
Stimulation theory
Oligopoly
Orson Wells 1938
TV watching
22. A concentration of media industries into an ever smaller number of companies
Empirical research
Cultivation Theory
Selective Retention
Oligopoly
23. Selection Theory: only expose ourselves to those that we will agree with already
Telegraph
Fact about the usage of the media
Selective exposure
Gannett and McClatchy
24. Theory that there are multiple opinion leaders that shaper our viewpoints
Content Analysis
Delay
General Assignment Reporters (GAs)
Multi-Step Flow theory
25. _____________ invented the telephone in _____________
Noise
Mainstreaming
Time Warner
Alexander Graham Bell 1876
26. Entry-level job - don't know what you will write
Two Step Flow
Comcast
General Assignment Reporters (GAs)
Orson Wells 1938
27. First American Newspaper
Amazon and MacMillan Publishing
John Peter Zenger New York Weekly
Integrated audience reach
Publick Occurences
28. Died recently - wrote The Catcher in the Rye
Thomas Edison 1877
J.D. Salinger
John Peter Zenger New York Weekly
William Randolph Hearst
29. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Jukebox
Share Number
Gatekeepers
Laggards
30. This invention - used in war - helped to construct the 'inverted pyramid' structure
Jukebox
Beat Reporters
Soft news
Telegraph
31. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Hypercommercialism
Benjamin Day 1833
Share Number
32. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Yellow Journalism
Multi-Step Flow theory
Panel Study
33. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
TV watching
GE/NBC-Universal
Horizontal monopoly
The New York Times
34. aguerre and Niepce invented _________ in ____________
Radio usage
The New York Sun
Primary Research
Still photography 1839
35. The biggest owner of radio stations (Dixie Chick controversy)
Narrowcasting
Open-Ended questions
Clear Channel
Agenda-Setting Effect
36. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Globalization
Beat Reporters
Zoned editions
37. Real-life setting - better - but more expensive
Field experiments
TV
The New York Times
Catharsis theory
38. Sensational stories that do not serve the democratic function of journalism
3 hours a day
Catharsis
Soft news
Two-Step Flow theory
39. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Audimeter
Remington
Hard news
Gannett and McClatchy
40. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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41. Regularly updated online journals that comment on just about everything
Blogs
Paul Lazarsfield
Joint Operating Agreements (JOAs)
Clear Channel
42. Targeting niche audiences--easier to use selection theory
Technological determinism
Content Analysis
Narrowcasting
Thomas Edison 1877
43. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Dissident Press
Payne Fund Studies 1929
Newsreel
News Diffusion
44. Sole owner of News Corp.
Rupert Murdoch
Passive Peoplemeter
Uses and Gratification
Paul Lazarsfield
45. _____________ created the New York Sun in __________
Joseph Pulitzer
Conan O'Brian
Late Majority
Benjamin Day 1833
46. This relaxed government restrictions on media ownership
Integrated audience reach
William Randolph Hearst
Telecommunications Act of 1996
Multi-Step Flow theory
47. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Audience - visual - economic - political - gatekeepers
Catharsis
Alternative Press
Joseph Pulitzer
48. 'The medium is the message'
Stimulation theory
Radio usage
Marshal McLuhan
General Assignment Reporters (GAs)
49. Single company owns every aspect of business (i.e. production - distribution - etc)
Dissident Press
Zoned editions
Vertical monopoly
Alternative Press
50. A proportion taken to represent the population
Newsreel
War of the Worlds
Sample
Samuel Morse 1844