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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collection of data that can be characterized and counted in a way. Type of empirical research
Publick Occurences
Newspaper Hierarchy
Content Analysis
Zoned editions
2. Where old and new media collide--media across multiple platforms
Wire Services
Convergence
Early Majority
5%
3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Cultural Hegemony
Empirical research
Burning Tank Theory
4. _____________ invented the telegraph in ____________ ('What hath God wrought')
Diurnals
Media Originated Feedback
Samuel Morse 1844
Multi-Step Flow theory
5. ____________ invented the phonograph in _________
Zoned editions
Clear Channel
Thomas Edison 1877
Peoplemeter
6. Provide feedback for movies
Preview Audiences
Oligopoly
Two-Step Flow theory
Pulitzer Prize
7. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Gannett and McClatchy
Catharsis theory
Alternative Press
8. Around the World in 72 days--stunt journalist
small town papers
Horizontal monopoly
Nellie Bly
Multi-Step Flow theory
9. Free - alternative weeklies with a local and political orientation
Still photography 1839
Feedback
Dissident Press
Close-ended questions
10. Single company owns every aspect of business (i.e. production - distribution - etc)
Penny Press
Joint Operating Agreements (JOAs)
Narrowcasting
Vertical monopoly
11. Average American spends _________________________ listening to the radio
Saturation Stage
3 hours a day
Payne Fund Studies 1929
Radio usage
12. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Interpreter
Citizen Kane 1941
Experiment
Economy
13. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Conan O'Brian
Marshal McLuhan
Empirical research
14. _____________ created the New York Sun in __________
Empirical research
Benjamin Day 1833
Close-ended questions
Share
15. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Gatekeepers
Zoned editions
Share
Telegraph
16. Margin of error in polls
Gatekeepers
5%
Panel Study
Payne Fund Studies 1929
17. Famous radio broadcast proving limited effects theories
Imitation
Contagion effect
Lab experiments
War of the Worlds
18. Second biggest attention topic in news
A. C. Nielson Co
Economy
Clear Channel
Diurnals
19. Placing of stories around ads
Rating
News Hole
Two Step Flow
Delay
20. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Muckrakers
Gatekeepers
Cultural Hegemony
Soft news
21. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Clear Channel
Still photography 1839
Mixed Effects Model
Panel Study
22. Letters to the editor - non-scientific
Saturation Stage
Vertical monopoly
Encoder
Audience Generated Feedback
23. Stragglers to buying technology
Convergence
Remington
Marshal McLuhan
Late Majority
24. Regularly updated online journals that comment on just about everything
Selective exposure
Disney
Blogs
Late Majority
25. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Pulitzer Prize
Identification
Thomas Edison 1877
26. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Identification
Cultivation Analysis
Telecommunications Act of 1996
A. C. Nielson Co
27. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Thomas Edison 1877
Media Originated Feedback
Columnists
Alternative Press
28. If the media covers terrorist attacks - it leads to more terrorist attacks
Technological determinism
Stimulation theory
Contagion effect
Diurnals
29. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Convergence
GE/NBC-Universal
Telegraph
Benjamin Day 1833
30. Is more credible seeming then newspapers (2 to 1 ratio)
Magic Bullet Theory
Communication
Telecommunications Act of 1996
TV
31. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Survey
Agenda Setting
Sample
32. Viewing violence causes anti-social behavior among some children
Benjamin Day 1833
John Peter Zenger New York Weekly
Stimulation theory
Encoder
33. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Comcast
Wilbur Schramm
Telegraph
34. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Burning Tank Theory
Dissonance Theory
Selective Retention
35. Television's ability to move people toward a common understanding of how things are
Watergate Nixon
Dissonance Theory
Arbitron
Mainstreaming
36. Always greater then the rating number
Uses and Gratification
Paul Lazarsfield
Share Number
Desensitization
37. A model stating that media can effect some people - but not others (not everyone)
Movie usage
J.D. Salinger
Alternative Press
Mixed Effects Model
38. Average household has a TV set on...
News Hole
Paul Lazarsfield
Preview Audiences
7 hours a day
39. This invention - used in war - helped to construct the 'inverted pyramid' structure
Payne Fund Studies 1929
Telegraph
Imitation
Amazon and MacMillan Publishing
40. _________ was tried for libel against the British in his newspaper ___________
Albert Bandura
3 hours a day
John Peter Zenger New York Weekly
Federalist Papers
41. Peeks in mid 20's
Movie usage
Limited Effects Model
Agenda Setting
Critical research
42. The recent e-book battle on the Kindle is between these two...
Rupert Murdoch
Amazon and MacMillan Publishing
Catharsis
Globalization
43. Technology changes how we live
Technological determinism
Time Warner
Cultivation Theory
Selective Perception
44. Has the most TV audience
Time Warner
Winter
Citizen Journalists
Population
45. Universe. Entirety of what you are studying.
small town papers
Multi-Step Flow theory
Population
Johannes Gutenberg 1456
46. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Sumner Redstone
Uses and Gratification
Qualitative research
Alternative Press
47. Real-life setting - better - but more expensive
Audimeter
Identification
Field experiments
Innovators/Early Adaptors
48. Entry-level job - don't know what you will write
Early Majority
General Assignment Reporters (GAs)
Hard news
Pulitzer Prize
49. The ______ sends the message
Summer
William Randolph Hearst
Encoder
Two-Step Flow theory
50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
7 hours a day
Wilbur Schramm
Albert Bandura
Share Number