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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collection of data that can be characterized and counted in a way. Type of empirical research
Wilbur Schramm
Marshal McLuhan
War
Content Analysis
2. Father of Social Science Research
Gannett and McClatchy
Paul Lazarsfield
Dissonance Theory
TV watching
3. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Wilbur Schramm
Wire Services
Muckrakers
Albert Bandura
4. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Pulitzer Prize
Early Majority
Benjamin Harris 1690
5. Age correlates with each medium
Critical research
Saturation Stage
Narrowcasting
Fact about the usage of the media
6. Has the fewest TV viewers
Integrated audience reach
Alexander Graham Bell 1876
Summer
J.D. Salinger
7. The opinion stage to observable research
Stimulation theory
Empirical research
Jukebox
War of the Worlds
8. Around the World in 72 days--stunt journalist
Publick Occurences
Selective Perception
Uses and Gratification
Nellie Bly
9. Receiver's response to message
Interpreter
Feedback
Disney
Hard news
10. This relaxed government restrictions on media ownership
Benjamin Harris 1690
Empirical research
Telecommunications Act of 1996
Peoplemeter
11. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Bias
Cultivation Analysis
Late Majority
Joseph Pulitzer
12. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Dissonance Theory
Cable a' la Carte
Gatekeepers
Passive Peoplemeter
13. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Remington
Two Step Flow
Laggards
14. These papers are still doing good despite the rapid circulation of newspapers
Joint Operating Agreements (JOAs)
Selective Perception
Magic Bullet Theory
small town papers
15. Letters to the editor - non-scientific
Samuel Morse 1844
Audience Generated Feedback
Primary Research
60% More violent
16. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Winter
Decoder
Cultural Hegemony
17. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Joint Operating Agreements (JOAs)
GE/NBC-Universal
cartoons
Identification
18. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Albert Bandura
Rating
William Randolph Hearst
Two-Step Flow theory
19. Theory that we only pick media that we will find gratifying
60% More violent
Uses and Gratification
Muckrakers
Content Analysis
20. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Alternative Press
Media Originated Feedback
Cultivation Analysis
21. Getting information by word of mouth.
Two Step Flow
Communication
Gannett and McClatchy
Telegraph
22. The ______ sends the message
Primary Research
Encoder
Lab experiments
Benjamin Harris 1690
23. Theory that watching mediated violence reduces people's inclination to behave aggressively
The New York Times
Bias
Catharsis
Orson Wells 1938
24. A proportion taken to represent the population
60% More violent
Saturation Stage
Sample
Passive Peoplemeter
25. Died recently - wrote The Catcher in the Rye
Marshal McLuhan
Soft news
J.D. Salinger
Catharsis
26. The recent e-book battle on the Kindle is between these two...
Innovators/Early Adaptors
Delay
Newsreel
Amazon and MacMillan Publishing
27. Investigative journalists that exposed corruption
Fact about the usage of the media
GE/NBC-Universal
Muckrakers
Administrative research
28. Sensational stories that do not serve the democratic function of journalism
Rupert Murdoch
Globalization
Soft news
Uses and Gratification
29. _____________ invented the telephone in _____________
Radio usage
Alexander Graham Bell 1876
Powerful Effects Model
Amazon and MacMillan Publishing
30. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Federalist Papers
News Diffusion
Powerful Effects Model
31. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
TV
Rupert Murdoch
Secondary research
32. Anything that interferes with or alters the message
Arbitron
Open-Ended questions
Contagion effect
Noise
33. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Global village
Movie usage
News Corp.
Clear Channel
34. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Benjamin Harris 1690
Newsreel
Nellie Bly
35. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
7 hours a day
Citizen Kane 1941
Disney
Radio usage
36. One problem with Schramm's model: there is no longer any _______ in the message
Product Placement
Conan O'Brian
Narrowcasting
Delay
37. Targeting niche audiences--easier to use selection theory
Narrowcasting
Winter
Preview Audiences
Globalization
38. Writes on a particular area of interest (crime - sports - etc)
Watergate Nixon
Administrative research
Beat Reporters
Wilbur Schramm
39. ___________ published Publick Occurences in __________
Citizen Journalists
Benjamin Harris 1690
Peoplemeter
Dissident Press
40. Where old and new media collide--media across multiple platforms
News Corp.
Share
Convergence
Gannett and McClatchy
41. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Disney
3 hours a day
Content Analysis
News Diffusion
42. Personal noise inserted and pushed in journalism
Horizontal monopoly
Bias
Feedback
Amazon and MacMillan Publishing
43. Research that examines larger cultural effects
Field experiments
Catharsis
Powerful Effects Model
Critical research
44. A model stating that effects are limited by individual differences and other factors
Paul Lazarsfield
Benjamin Harris 1690
Reinforcement Theory
Limited Effects Model
45. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Imitation
Uses and Gratification
Newsreel
46. Stragglers to buying technology
Narrowcasting
Late Majority
Publick Occurences
Share Number
47. Famous radio broadcast proving limited effects theories
Muckrakers
War of the Worlds
The New York Sun
Thomas Edison 1877
48. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Multi-Step Flow theory
Cultivation Theory
Rating
Peoplemeter
49. Sole owner of News Corp.
Multi-Step Flow theory
Disney
Rupert Murdoch
Magic Bullet Theory
50. Average American spends _________________________ listening to the radio
Albert Bandura
Global village
3 hours a day
Convergence