Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.






2. Regularly updated online journals that comment on just about everything






3. True frontrunners of our daily newspaper (local news on news sheets






4. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






5. A program that is more specialized to a specific demographic






6. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






7. Scientific research






8. _____________ created the New York Sun in __________






9. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






10. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






11. Part of a survey. More then just a one word answer needed. No yes or no questions






12. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






13. Free - alternative weeklies with a local and political orientation






14. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






15. Average household has a TV set on...






16. Sole owner of Viacom/CBS






17. The biggest owner of radio stations (Dixie Chick controversy)






18. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






19. Receiver's response to message






20. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






21. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






22. Television's ability to move people toward a common understanding of how things are






23. Single company owns every aspect of business (i.e. production - distribution - etc)






24. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






25. The ability to effectively and efficiently comprehend and use any form of mediated communication






26. Writes on a particular area of interest (crime - sports - etc)






27. A proportion taken to represent the population






28. _____________ invented the telegraph in ____________ ('What hath God wrought')






29. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






30. Journalists who use things like Twitter to get info out fast - but they are not professional






31. Recently announced that it would charge for frequent access to website (newspaper)






32. Sole owner of News Corp.






33. Technology changes how we live






34. Selection Theory: only expose ourselves to those that we will agree with already






35. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






36. Weekly news packages in theaters






37. First American Newspaper






38. A powerful effects model using the analogy of firing something through society for a direct hit






39. This host demonstrated cultural imperialism in campaigning for the Finland President

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40. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






41. Artificial setting - easier and less expensive - but not as accurate in results






42. Theory stating that media defines the world for us (over-arching theory)






43. The percentage of the entire population in that media market






44. Set of values and shared beliefs






45. Story order emphasis that eventually shapes our world views and values of importance






46. The ______ is the source in which the message passes through (example: book - TV channel)






47. Famous radio broadcast proving limited effects theories






48. Margin of error in polls






49. NBC is believed to have noise for _______ because it is owned by GE






50. Ownership of media companies by multinational corporations