Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If the media covers terrorist attacks - it leads to more terrorist attacks






2. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






3. Theory that we only pick media that we will find gratifying






4. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






5. Media makes the world smaller (technology)--called _____________ ____________






6. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






7. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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8. __________came up with the basic model of mass communication






9. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






10. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






11. Sole owner of News Corp.






12. ___________ invented the printing press in __________






13. Viewing violence causes anti-social behavior among some children






14. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






15. A model stating that media can effect some people - but not others (not everyone)






16. The TV world is __________________ then the real world






17. Getting information by word of mouth.






18. Always greater then the rating number






19. The first major daily






20. Entry-level job - don't know what you will write






21. Research has already been done for you - you just collect it and put it into your paper






22. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






23. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






24. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






25. Peeks in mid 60's






26. Anything that interferes with or alters the message






27. Suburban or regional versions of a metropolitan paper






28. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






29. _____________ invented the telegraph in ____________ ('What hath God wrought')






30. Selection Theory: selective about what we ACTUALLY listen to






31. Where old and new media collide--media across multiple platforms






32. Television's ability to move people toward a common understanding of how things are






33. Has the fewest TV viewers






34. Records what the TV set was currently set on






35. Selection Theory: only expose ourselves to those that we will agree with already






36. People that continue to hold out on technologies






37. Direct - immediate causes and effects research






38. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






39. Owning several types of related businesses across the board






40. Selection Theory: selective about what you remember






41. Single company owns every aspect of business (i.e. production - distribution - etc)






42. Famous radio broadcast proving limited effects theories






43. Average American spends _________________________ listening to the radio






44. A proportion taken to represent the population






45. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






46. Letters to the editor - non-scientific






47. Margin of error in polls






48. Recently announced that it would charge for frequent access to website (newspaper)






49. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






50. First American Newspaper