Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing of stories around ads






2. Scientific research






3. Personal noise inserted and pushed in journalism






4. This relaxed government restrictions on media ownership






5. Father of Social Science Research






6. Part of a survey. More then just a one word answer needed. No yes or no questions






7. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






8. This cheap newsprint created larger readership






9. Regularly updated online journals that comment on just about everything






10. _____________ created the New York Sun in __________






11. Investigative journalists that exposed corruption






12. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






13. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






14. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






15. __________came up with the basic model of mass communication






16. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






17. The Nation's largest metropolitan daily






18. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






19. When one culture forces or pushes their culture on another






20. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






21. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






22. Peeks mid 50's






23. Original research. Do it yourself






24. If the media covers terrorist attacks - it leads to more terrorist attacks






25. A powerful effects model using the analogy of firing something through society for a direct hit






26. Always greater then the rating number






27. Provide feedback for movies






28. One problem with Schramm's model: there is no longer any _______ in the message






29. Weekly news packages in theaters






30. Died recently - wrote The Catcher in the Rye






31. Sensational stories that do not serve the democratic function of journalism






32. Publisher - THE Editor - other editors - designers - reporters






33. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






34. Free - alternative weeklies with a local and political orientation






35. Has the fewest TV viewers






36. Universe. Entirety of what you are studying.






37. The first major daily






38. Targeting niche audiences--easier to use selection theory






39. The TV world is __________________ then the real world






40. Is more credible seeming then newspapers (2 to 1 ratio)






41. Media makes the world smaller (technology)--called _____________ ____________






42. These papers are still doing good despite the rapid circulation of newspapers






43. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






44. A program that is more specialized to a specific demographic






45. This host demonstrated cultural imperialism in campaigning for the Finland President

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46. Does not establish causality. Covers what the majority thinks. All perception






47. Anything that interferes with or alters the message






48. The two (in order) largest newspaper chains (USA Today is owned by one)






49. First American Newspaper






50. _____________ invented the telephone in _____________