Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






2. Direct - immediate causes and effects research






3. Theory that there are multiple opinion leaders that shaper our viewpoints






4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






5. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






6. People that continue to hold out on technologies






7. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






8. aguerre and Niepce invented _________ in ____________






9. The TV world is __________________ then the real world






10. Sensational stories that do not serve the democratic function of journalism






11. Getting information by word of mouth.






12. Selection Theory: only expose ourselves to those that we will agree with already






13. Framework for our government






14. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






15. Very sensationalistic journalism






16. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






17. Publisher - THE Editor - other editors - designers - reporters






18. Write on specific subject on particular schedule






19. A social science on human behavior






20. Trying to buy NBC-Universal






21. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






22. True frontrunners of our daily newspaper (local news on news sheets






23. Research that examines larger cultural effects






24. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






25. Real-life setting - better - but more expensive






26. Sole owner of News Corp.






27. Writes on a particular area of interest (crime - sports - etc)






28. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






29. Theory that we primarily use mass media to check what we already believe






30. The percentage of the entire population in that media market






31. Average American spends _________________________ listening to the radio






32. Does not establish causality. Covers what the majority thinks. All perception






33. Stragglers to buying technology






34. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






35. The ability to effectively and efficiently comprehend and use any form of mediated communication






36. Peeks in late teens






37. Recently announced that it would charge for frequent access to website (newspaper)






38. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






39. Selection Theory: selective about what we ACTUALLY listen to






40. Universe. Entirety of what you are studying.






41. If the media covers terrorist attacks - it leads to more terrorist attacks






42. This host demonstrated cultural imperialism in campaigning for the Finland President

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43. In social cognitive theory - the direct replication of an observed behavior






44. A concentration of media industries into an ever smaller number of companies






45. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






46. Scientific research






47. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






48. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






49. This relaxed government restrictions on media ownership






50. ___________ published Publick Occurences in __________