SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Watergate Nixon
Radio usage
Experiment
Product Placement
2. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Identification
NY Times
Burning Tank Theory
3. _____________ created the New York Sun in __________
Print media usage
Benjamin Day 1833
Sample
Media Originated Feedback
4. Artificial setting - easier and less expensive - but not as accurate in results
Lab experiments
Horizontal monopoly
Peoplemeter
60% More violent
5. First American Newspaper
Publick Occurences
Audimeter
Narrowcasting
Movie usage
6. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Economy
GE/NBC-Universal
Federalist Papers
Thomas Edison 1877
7. Is more credible seeming then newspapers (2 to 1 ratio)
Late Majority
TV
Feedback
Survey
8. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Convergence
cartoons
Hard news
Wire Services
9. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Remington
Soft news
Watergate Nixon
Contagion effect
10. Theory that watching mediated violence reduces people's inclination to behave aggressively
Agenda-Setting Effect
Alternative Press
Catharsis
Panel Study
11. This host demonstrated cultural imperialism in campaigning for the Finland President
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
12. Peeks in late teens
Johannes Gutenberg 1456
Radio usage
Blogs
Pulitzer Prize
13. Viewing violence causes anti-social behavior among some children
News Diffusion
Stimulation theory
Mixed Effects Model
Saturation Stage
14. Trying to buy NBC-Universal
Telecommunications Act of 1996
Comcast
Gannett and McClatchy
Cultivation Analysis
15. Research that examines larger cultural effects
Empirical research
Soft news
Watergate Nixon
Critical research
16. 'The medium is the message'
Cultural Hegemony
Marshal McLuhan
General Assignment Reporters (GAs)
Late Majority
17. Regularly updated online journals that comment on just about everything
Lab experiments
Imitation
Blogs
Soft news
18. True frontrunners of our daily newspaper (local news on news sheets
Joint Operating Agreements (JOAs)
Economy
Early Majority
Diurnals
19. Targeting niche audiences--easier to use selection theory
Blogs
Narrowcasting
Viacom/CBS
Citizen Kane 1941
20. Writes on a particular area of interest (crime - sports - etc)
Cultivation Analysis
Telecommunications Act of 1996
Sample
Beat Reporters
21. The ability to effectively and efficiently comprehend and use any form of mediated communication
Telecommunications Act of 1996
Radio usage
Summer
Media literacy
22. __________came up with the basic model of mass communication
Mixed Effects Model
Critical research
Open-Ended questions
Wilbur Schramm
23. Real-life setting - better - but more expensive
Field experiments
Critical research
Paul Lazarsfield
Hard news
24. The theory stating that war - being more visual - will get the most attention and headlines in the news
Share
Selective exposure
Experiment
Burning Tank Theory
25. Has the fewest TV viewers
Benjamin Harris 1690
Viacom/CBS
Summer
Citizen Journalists
26. Getting information by word of mouth.
Two Step Flow
Survey
Thomas Edison 1877
Empirical research
27. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Pulitzer Prize
Global village
Beat Reporters
28. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Peoplemeter
Albert Bandura
Imitation
Communication
29. Theory stating that media defines the world for us (over-arching theory)
Catharsis theory
Content Analysis
Qualitative research
Cultivation Theory
30. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Hypercommercialism
William Randolph Hearst
Qualitative research
Early Window
31. A social science on human behavior
3 hours a day
Communication
Two Step Flow
GE/NBC-Universal
32. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
The New York Sun
News Corp.
Orson Wells 1938
Pulitzer Prize
33. Framework for our government
Federalist Papers
Bias
5%
Payne Fund Studies 1929
34. The percentage of the entire population in that media market
Cultural Hegemony
Rupert Murdoch
Rating
Noise
35. The TV world is __________________ then the real world
Zoned editions
Selective exposure
Johannes Gutenberg 1456
60% More violent
36. Original research. Do it yourself
War of the Worlds
Content Analysis
3 hours a day
Primary Research
37. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
William Randolph Hearst
Cultivation Theory
Agenda Setting
38. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Limited Effects Model
Share Number
Narrowcasting
39. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Mixed Effects Model
Catharsis theory
Magic Bullet Theory
Payne Fund Studies 1929
40. This relaxed government restrictions on media ownership
Reinforcement Theory
Telecommunications Act of 1996
Decoder
Imitation
41. The ______ is the source in which the message passes through (example: book - TV channel)
Arbitron
Two-Step Flow theory
Samuel Morse 1844
Interpreter
42. Provide feedback for movies
Newspaper Hierarchy
Powerful Effects Model
Preview Audiences
Hypercommercialism
43. People that continue to hold out on technologies
Pulitzer Prize
Disney
Field experiments
Laggards
44. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Global village
3 hours a day
Catharsis theory
45. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Stimulation theory
Narrowcasting
Arbitron
46. The biggest owner of radio stations (Dixie Chick controversy)
Identification
Print media usage
Clear Channel
Beat Reporters
47. _____________ invented the telephone in _____________
Penny Press
Alexander Graham Bell 1876
Alternative Press
5%
48. Average household has a TV set on...
7 hours a day
Late Majority
3 hours a day
Burning Tank Theory
49. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Saturation Stage
Desensitization
Joint Operating Agreements (JOAs)
50. The Nation's largest metropolitan daily
Cable a' la Carte
Horizontal monopoly
The New York Times
Wire Services