Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of media companies by multinational corporations






2. Intellectual questioning about culture and its effect--leads to cultural theory






3. When one culture forces or pushes their culture on another






4. Original research. Do it yourself






5. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






6. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






7. Average American spends _________________________ listening to the radio






8. People that continue to hold out on technologies






9. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






10. Framework for our government






11. A model stating that media has a very direct and universal impact (effect)






12. Free - alternative weeklies with a local and political orientation






13. Set of values and shared beliefs






14. ___________ invented the printing press in __________






15. _________ was tried for libel against the British in his newspaper ___________






16. This cheap newsprint created larger readership






17. Write on specific subject on particular schedule






18. The phonograph became the first __________ when Edison put a nickel slot on it






19. ___________ published Publick Occurences in __________






20. Where old and new media collide--media across multiple platforms






21. Has the fewest TV viewers






22. Real-life setting - better - but more expensive






23. A powerful effects model using the analogy of firing something through society for a direct hit






24. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






25. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






26. Research has already been done for you - you just collect it and put it into your paper






27. Increasing the amount of advertising and mixing commercial and noncommercial media content






28. Peeks mid 50's






29. Awarded every April since 1917 for excellence






30. aguerre and Niepce invented _________ in ____________






31. Technology changes how we live






32. _____________ created the New York Sun in __________






33. Theory that there are multiple opinion leaders that shaper our viewpoints






34. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






35. This invention - used in war - helped to construct the 'inverted pyramid' structure






36. Recently announced that it would charge for frequent access to website (newspaper)






37. A social science on human behavior






38. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






39. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






40. The Nation's largest metropolitan daily






41. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






42. Receiver's response to message






43. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






45. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






46. In social cognitive theory - the direct replication of an observed behavior






47. If the media covers terrorist attacks - it leads to more terrorist attacks






48. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






49. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






50. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online