Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that we only pick media that we will find gratifying






2. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






3. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






4. A powerful effects model using the analogy of firing something through society for a direct hit






5. Journalists who use things like Twitter to get info out fast - but they are not professional






6. Theory that we primarily use mass media to check what we already believe






7. Framework for our government






8. A proportion taken to represent the population






9. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






10. The ability to effectively and efficiently comprehend and use any form of mediated communication






11. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






12. Real-life setting - better - but more expensive






13. Has the most TV audience






14. Research has already been done for you - you just collect it and put it into your paper






15. Average household has a TV set on...






16. Personal noise inserted and pushed in journalism






17. Artificial setting - easier and less expensive - but not as accurate in results






18. Writes on a particular area of interest (crime - sports - etc)






19. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






20. This relaxed government restrictions on media ownership






21. A program that is more specialized to a specific demographic






22. Has the fewest TV viewers






23. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






24. Sensational stories that do not serve the democratic function of journalism






25. The percentage of the entire population in that media market






26. Media makes the world smaller (technology)--called _____________ ____________






27. Age correlates with each medium






28. Father of Social Science Research






29. Entry-level job - don't know what you will write






30. The two (in order) largest newspaper chains (USA Today is owned by one)






31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






32. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






33. Selection Theory: selective about what you remember






34. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






35. Margin of error in polls






36. Scientific research






37. Always greater then the rating number






38. Ownership of media companies by multinational corporations






39. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






40. Increasing the amount of advertising and mixing commercial and noncommercial media content






41. Viewing violence causes anti-social behavior among some children






42. The recent e-book battle on the Kindle is between these two...






43. Trying to buy NBC-Universal






44. Investigative journalists that exposed corruption






45. _________ was tried for libel against the British in his newspaper ___________






46. This host demonstrated cultural imperialism in campaigning for the Finland President

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47. Very sensationalistic journalism






48. This invention - used in war - helped to construct the 'inverted pyramid' structure






49. A model stating that effects are limited by individual differences and other factors






50. NBC is believed to have noise for _______ because it is owned by GE