Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






2. Average household has a TV set on...






3. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






4. Age correlates with each medium






5. A model stating that media has a very direct and universal impact (effect)






6. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






7. Margin of error in polls






8. This invention - used in war - helped to construct the 'inverted pyramid' structure






9. The theory stating that war - being more visual - will get the most attention and headlines in the news






10. Selection Theory: selective about what we ACTUALLY listen to






11. _____________ created the New York Sun in __________






12. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






13. Story order emphasis that eventually shapes our world views and values of importance






14. Sole owner of News Corp.






15. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






16. Receiver's response to message






17. Peeks in late teens






18. The percentage of the entire population in that media market






19. Does not establish causality. Covers what the majority thinks. All perception






20. A model stating that effects are limited by individual differences and other factors






21. Provide feedback for movies






22. Recently announced that it would charge for frequent access to website (newspaper)






23. ___________ invented the printing press in __________






24. Selection Theory: only expose ourselves to those that we will agree with already






25. Is more credible seeming then newspapers (2 to 1 ratio)






26. Name of the guy Hearst send to Cuba






27. 'The medium is the message'






28. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






29. Second biggest attention topic in news






30. The phonograph became the first __________ when Edison put a nickel slot on it






31. Ownership of media companies by multinational corporations






32. First American Newspaper






33. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






34. A model stating that media can effect some people - but not others (not everyone)






35. Has the most TV audience






36. The recent e-book battle on the Kindle is between these two...






37. ____________ invented the phonograph in _________






38. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






39. Television's ability to move people toward a common understanding of how things are






40. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






41. Peeks in mid 20's






42. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






43. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






44. Original research. Do it yourself






45. When one culture forces or pushes their culture on another






46. Media makes the world smaller (technology)--called _____________ ____________






47. Set of values and shared beliefs






48. Awarded every April since 1917 for excellence






49. Investigative journalists that exposed corruption






50. True frontrunners of our daily newspaper (local news on news sheets