Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Free - alternative weeklies with a local and political orientation






2. ____________ invented the phonograph in _________






3. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






5. The ______ is the source in which the message passes through (example: book - TV channel)






6. Peeks mid 50's






7. Getting information by word of mouth.






8. Weekly news packages in theaters






9. People that will buy news technologies first






10. Name of the guy Hearst send to Cuba






11. Average American spends _________________________ listening to the radio






12. Has the fewest TV viewers






13. First American Newspaper






14. The recent e-book battle on the Kindle is between these two...






15. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






16. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






17. Entry-level job - don't know what you will write






18. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






19. Placing of stories around ads






20. The two (in order) largest newspaper chains (USA Today is owned by one)






21. This host demonstrated cultural imperialism in campaigning for the Finland President


22. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






23. aguerre and Niepce invented _________ in ____________






24. Second biggest attention topic in news






25. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






26. Artificial setting - easier and less expensive - but not as accurate in results






27. Sole owner of Viacom/CBS






28. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






29. Selection Theory: selective about what we ACTUALLY listen to






30. Television's ability to move people toward a common understanding of how things are






31. Suburban or regional versions of a metropolitan paper






32. Records what the TV set was currently set on






33. A concentration of media industries into an ever smaller number of companies






34. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






35. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






36. A model stating that media can effect some people - but not others (not everyone)






37. Provide feedback for movies






38. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






39. This cheap newsprint created larger readership






40. 'The medium is the message'






41. Write on specific subject on particular schedule






42. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






43. Theory that watching mediated violence reduces people's inclination to behave aggressively






44. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels


45. Personal noise inserted and pushed in journalism






46. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






47. Increasing the amount of advertising and mixing commercial and noncommercial media content






48. Research that examines larger cultural effects






49. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






50. Universe. Entirety of what you are studying.