Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ is the source in which the message passes through (example: book - TV channel)






2. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






3. ___________ invented the printing press in __________






4. Original research. Do it yourself






5. Theory stating that media defines the world for us (over-arching theory)






6. The two (in order) largest newspaper chains (USA Today is owned by one)






7. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






8. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






9. Universe. Entirety of what you are studying.






10. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






11. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






12. NBC is believed to have noise for _______ because it is owned by GE






13. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






14. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






15. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






16. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






17. One problem with Schramm's model: there is no longer any _______ in the message






18. The opinion stage to observable research






19. Peeks in mid 20's






20. If the media covers terrorist attacks - it leads to more terrorist attacks






21. _________ broadcasted War of the Worlds on Halloween _______.






22. A concentration of media industries into an ever smaller number of companies






23. Selection Theory: only expose ourselves to those that we will agree with already






24. Theory that there are multiple opinion leaders that shaper our viewpoints






25. _____________ invented the telephone in _____________






26. Entry-level job - don't know what you will write






27. First American Newspaper






28. Died recently - wrote The Catcher in the Rye






29. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






30. This invention - used in war - helped to construct the 'inverted pyramid' structure






31. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






32. The phonograph became the first __________ when Edison put a nickel slot on it






33. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






34. aguerre and Niepce invented _________ in ____________






35. The biggest owner of radio stations (Dixie Chick controversy)






36. Selection Theory: selective about what we ACTUALLY listen to






37. Real-life setting - better - but more expensive






38. Sensational stories that do not serve the democratic function of journalism






39. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






40. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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41. Regularly updated online journals that comment on just about everything






42. Targeting niche audiences--easier to use selection theory






43. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






44. Sole owner of News Corp.






45. _____________ created the New York Sun in __________






46. This relaxed government restrictions on media ownership






47. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






48. 'The medium is the message'






49. Single company owns every aspect of business (i.e. production - distribution - etc)






50. A proportion taken to represent the population