Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






2. Free - alternative weeklies with a local and political orientation






3. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






4. The ______ is the receiver of the message






5. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






6. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






7. A program that is more specialized to a specific demographic






8. Write on specific subject on particular schedule






9. Research that examines larger cultural effects






10. Intellectual questioning about culture and its effect--leads to cultural theory






11. People that will buy news technologies first






12. One problem with Schramm's model: there is no longer any _______ in the message






13. Selection Theory: selective about what you remember






14. The percentage of the entire population in that media market






15. __________came up with the basic model of mass communication






16. aguerre and Niepce invented _________ in ____________






17. Placing of stories around ads






18. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






19. Universe. Entirety of what you are studying.






20. Writes on a particular area of interest (crime - sports - etc)






21. Suburban or regional versions of a metropolitan paper






22. Records what the TV set was currently set on






23. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






24. Famous radio broadcast proving limited effects theories






25. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






26. Stragglers to buying technology






27. Average American spends _________________________ listening to the radio






28. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






29. Father of Social Science Research






30. A model stating that media can effect some people - but not others (not everyone)






31. _________ was tried for libel against the British in his newspaper ___________






32. This cheap newsprint created larger readership






33. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






34. Margin of error in polls






35. Theory that there are multiple opinion leaders that shaper our viewpoints






36. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






37. The Nation's largest metropolitan daily






38. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






39. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels


40. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






41. Receiver's response to message






42. Increasing the amount of advertising and mixing commercial and noncommercial media content






43. Part of a survey. More then just a one word answer needed. No yes or no questions






44. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






45. Selection Theory: only expose ourselves to those that we will agree with already






46. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






47. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






48. Research has already been done for you - you just collect it and put it into your paper






49. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






50. Theory that we only pick media that we will find gratifying