Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The phonograph became the first __________ when Edison put a nickel slot on it






2. The biggest owner of radio stations (Dixie Chick controversy)






3. The percentage of the entire population in that media market






4. These papers are still doing good despite the rapid circulation of newspapers






5. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


6. Peeks in late teens






7. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






8. Ownership of media companies by multinational corporations






9. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






10. The TV world is __________________ then the real world






11. Awarded every April since 1917 for excellence






12. Writes on a particular area of interest (crime - sports - etc)






13. Write on specific subject on particular schedule






14. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






15. A model stating that media has a very direct and universal impact (effect)






16. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






17. Suburban or regional versions of a metropolitan paper






18. _________ broadcasted War of the Worlds on Halloween _______.






19. A model stating that media can effect some people - but not others (not everyone)






20. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






21. Theory that watching mediated violence reduces people's inclination to behave aggressively






22. _____________ created the New York Sun in __________






23. Sensational stories that do not serve the democratic function of journalism






24. Increasing the amount of advertising and mixing commercial and noncommercial media content






25. Getting information by word of mouth.






26. Journalists who use things like Twitter to get info out fast - but they are not professional






27. The ability to effectively and efficiently comprehend and use any form of mediated communication






28. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






29. Artificial setting - easier and less expensive - but not as accurate in results






30. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






31. Famous radio broadcast proving limited effects theories






32. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






33. The first major daily






34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






35. Peeks in mid 20's






36. Has the fewest TV viewers






37. A proportion taken to represent the population






38. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


39. Part of a survey. More then just a one word answer needed. No yes or no questions






40. Peeks mid 50's






41. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






42. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






43. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






44. Collection of data that can be characterized and counted in a way. Type of empirical research






45. Research has already been done for you - you just collect it and put it into your paper






46. Theory that there are multiple opinion leaders that shaper our viewpoints






47. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






48. Does not establish causality. Covers what the majority thinks. All perception






49. Has the most TV audience






50. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone