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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scientific research
Empirical research
Reinforcement Theory
Marshal McLuhan
Comcast
2. ___________ invented the printing press in __________
Sumner Redstone
Critical research
Still photography 1839
Johannes Gutenberg 1456
3. A model stating that media can effect some people - but not others (not everyone)
Watergate Nixon
Administrative research
Mixed Effects Model
Muckrakers
4. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Peoplemeter
Watergate Nixon
Gatekeepers
War of the Worlds
5. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Comcast
Identification
Orson Wells 1938
Radio usage
6. Technology changes how we live
Qualitative research
Technological determinism
Product Placement
News Diffusion
7. A social science on human behavior
Bias
60% More violent
Reinforcement Theory
Communication
8. NBC is believed to have noise for _______ because it is owned by GE
5%
Samuel Morse 1844
War
News Corp.
9. When one culture forces or pushes their culture on another
Product Placement
Cultural Hegemony
Panel Study
Gannett and McClatchy
10. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Stimulation theory
Two-Step Flow theory
Close-ended questions
Primary Research
11. Peeks in late teens
Powerful Effects Model
Radio usage
Experiment
Technological determinism
12. Entry-level job - don't know what you will write
Qualitative research
5%
General Assignment Reporters (GAs)
Convergence
13. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Passive Peoplemeter
Laggards
Close-ended questions
Arbitron
14. ____________ invented the phonograph in _________
Arbitron
Cultivation Analysis
Blogs
Thomas Edison 1877
15. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Zoned editions
Primary Research
Encoder
16. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Benjamin Day 1833
Audience - visual - economic - political - gatekeepers
Product Placement
Comcast
17. Peeks in mid 60's
TV watching
Gatekeepers
Mixed Effects Model
Saturation Stage
18. Framework for our government
Federalist Papers
Watergate Nixon
Telegraph
Telecommunications Act of 1996
19. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Convergence
Telegraph
Product Placement
J.D. Salinger
20. The theory stating that war - being more visual - will get the most attention and headlines in the news
Reinforcement Theory
Joseph Pulitzer
Secondary research
Burning Tank Theory
21. In social cognitive theory - the direct replication of an observed behavior
Viacom/CBS
John Peter Zenger New York Weekly
Limited Effects Model
Imitation
22. Artificial setting - easier and less expensive - but not as accurate in results
War
Lab experiments
John Peter Zenger New York Weekly
Oligopoly
23. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Watergate Nixon
Two-Step Flow theory
Technological determinism
Yellow Journalism
24. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Publick Occurences
Benjamin Harris 1690
Qualitative research
Time Warner
25. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Cultural Hegemony
Agenda-Setting Effect
Contagion effect
26. _____________ created the New York Sun in __________
Benjamin Day 1833
Wilbur Schramm
GE/NBC-Universal
Still photography 1839
27. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Benjamin Day 1833
cartoons
Arbitron
Early Window
28. The TV world is __________________ then the real world
Joseph Pulitzer
Nellie Bly
Saturation Stage
60% More violent
29. The first major daily
Passive Peoplemeter
Late Majority
The New York Sun
Hard news
30. Write on specific subject on particular schedule
Columnists
7 hours a day
Preview Audiences
Citizen Journalists
31. ___________ published Publick Occurences in __________
Benjamin Harris 1690
Arbitron
Content Analysis
Selective Perception
32. Weekly news packages in theaters
Catharsis
Mainstreaming
Newsreel
Publick Occurences
33. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Reinforcement Theory
Preview Audiences
Catharsis theory
Early Window
34. Increasing the amount of advertising and mixing commercial and noncommercial media content
Pulitzer Prize
Hypercommercialism
Wire Services
Viacom/CBS
35. If the media covers terrorist attacks - it leads to more terrorist attacks
Globalization
Selective Retention
Panel Study
Contagion effect
36. Awarded every April since 1917 for excellence
7 hours a day
Encoder
William Randolph Hearst
Pulitzer Prize
37. Story order emphasis that eventually shapes our world views and values of importance
Rupert Murdoch
Agenda Setting
Audience - visual - economic - political - gatekeepers
Oligopoly
38. A powerful effects model using the analogy of firing something through society for a direct hit
A. C. Nielson Co
Watergate Nixon
Federalist Papers
Magic Bullet Theory
39. A model stating that effects are limited by individual differences and other factors
Reinforcement Theory
Marshal McLuhan
Limited Effects Model
Mainstreaming
40. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Catharsis theory
Interpreter
Magic Bullet Theory
41. The ______ is the source in which the message passes through (example: book - TV channel)
Catharsis
Interpreter
William Randolph Hearst
Citizen Journalists
42. Average household has a TV set on...
7 hours a day
Audience - visual - economic - political - gatekeepers
Secondary research
NY Times
43. People that continue to hold out on technologies
Laggards
Telecommunications Act of 1996
Bias
Media literacy
44. Average American spends _________________________ listening to the radio
3 hours a day
Magic Bullet Theory
Benjamin Day 1833
Saturation Stage
45. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Thomas Edison 1877
Alternative Press
cartoons
Catharsis
46. Theory that we primarily use mass media to check what we already believe
Panel Study
Hypercommercialism
Reinforcement Theory
Identification
47. The biggest owner of radio stations (Dixie Chick controversy)
NY Times
Gatekeepers
Clear Channel
Summer
48. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
7 hours a day
Paul Lazarsfield
Desensitization
Telecommunications Act of 1996
49. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Print media usage
Oligopoly
Citizen Kane 1941
Selective Perception
50. The ______ sends the message
Samuel Morse 1844
Close-ended questions
A. C. Nielson Co
Encoder