Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






2. One problem with Schramm's model: there is no longer any _______ in the message






3. Father of Social Science Research






4. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






5. Name of the guy Hearst send to Cuba






6. Theory that we primarily use mass media to check what we already believe






7. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






8. The first major daily






9. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






10. Selection Theory: only expose ourselves to those that we will agree with already






11. Stragglers to buying technology






12. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






13. Provide feedback for movies






14. Peeks mid 50's






15. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






16. The opinion stage to observable research






17. Second biggest attention topic in news






18. Margin of error in polls






19. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






20. Has the most TV audience






21. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






22. People that continue to hold out on technologies






23. Scientific research






24. When one culture forces or pushes their culture on another






25. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






26. Selection Theory: selective about what you remember






27. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






28. The ______ is the receiver of the message






29. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






30. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






31. Research that examines larger cultural effects






32. Where old and new media collide--media across multiple platforms






33. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






34. Average American spends _________________________ listening to the radio






35. A model stating that media has a very direct and universal impact (effect)






36. Getting information by word of mouth.






37. Anything that interferes with or alters the message






38. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






39. Media makes the world smaller (technology)--called _____________ ____________






40. Real-life setting - better - but more expensive






41. Around the World in 72 days--stunt journalist






42. Direct - immediate causes and effects research






43. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






44. Original research. Do it yourself






45. Story order emphasis that eventually shapes our world views and values of importance






46. Awarded every April since 1917 for excellence






47. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






48. Records what the TV set was currently set on






49. Collection of data that can be characterized and counted in a way. Type of empirical research






50. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.