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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Artificial setting - easier and less expensive - but not as accurate in results
John Peter Zenger New York Weekly
Powerful Effects Model
Disney
Lab experiments
2. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Arbitron
Mainstreaming
Close-ended questions
60% More violent
3. Placing of stories around ads
Critical research
Two Step Flow
Citizen Kane 1941
News Hole
4. Average American spends _________________________ listening to the radio
Joseph Pulitzer
Muckrakers
3 hours a day
Samuel Morse 1844
5. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Field experiments
Selective Retention
Cable a' la Carte
6. Universe. Entirety of what you are studying.
Zoned editions
Johannes Gutenberg 1456
Technological determinism
Population
7. Peeks in late teens
Sample
Joseph Pulitzer
Radio usage
Media literacy
8. A model stating that media can effect some people - but not others (not everyone)
Selective Retention
Summer
Catharsis theory
Mixed Effects Model
9. The Nation's largest metropolitan daily
The New York Times
Dissident Press
Still photography 1839
Columnists
10. aguerre and Niepce invented _________ in ____________
Joseph Pulitzer
Columnists
Orson Wells 1938
Still photography 1839
11. People that continue to hold out on technologies
Laggards
Pulitzer Prize
Feedback
Watergate Nixon
12. A program that is more specialized to a specific demographic
Share Number
Joint Operating Agreements (JOAs)
Movie usage
Narrowcasting
13. Average household has a TV set on...
Sample
7 hours a day
TV
Dissonance Theory
14. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Multi-Step Flow theory
Beat Reporters
Arbitron
15. Age correlates with each medium
Fact about the usage of the media
Gannett and McClatchy
Yellow Journalism
Jukebox
16. _________ was tried for libel against the British in his newspaper ___________
Mixed Effects Model
Gatekeepers
Penny Press
John Peter Zenger New York Weekly
17. Theory stating that media defines the world for us (over-arching theory)
Experiment
Payne Fund Studies 1929
Cultivation Theory
Muckrakers
18. A social science on human behavior
Selective exposure
Communication
Reinforcement Theory
Samuel Morse 1844
19. Selection Theory: selective about what we ACTUALLY listen to
Audience - visual - economic - political - gatekeepers
Selective Perception
Economy
General Assignment Reporters (GAs)
20. Famous radio broadcast proving limited effects theories
Pulitzer Prize
War of the Worlds
Amazon and MacMillan Publishing
Survey
21. _____________ invented the telegraph in ____________ ('What hath God wrought')
Catharsis
Samuel Morse 1844
Empirical research
News Corp.
22. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Preview Audiences
cartoons
Agenda Setting
Albert Bandura
23. Has the most TV audience
Pulitzer Prize
Alternative Press
Winter
Multi-Step Flow theory
24. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Convergence
Hard news
A. C. Nielson Co
Watergate Nixon
25. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Narrowcasting
Benjamin Harris 1690
Citizen Kane 1941
Columnists
26. Peeks in mid 20's
Noise
Winter
small town papers
Movie usage
27. This cheap newsprint created larger readership
Primary Research
Convergence
Laggards
Penny Press
28. Scientific research
3 hours a day
Lab experiments
Globalization
Empirical research
29. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Mixed Effects Model
Late Majority
Selective Perception
30. _________ broadcasted War of the Worlds on Halloween _______.
Globalization
Amazon and MacMillan Publishing
Orson Wells 1938
Sample
31. The percentage of the entire population in that media market
Telegraph
Rating
Zoned editions
Telecommunications Act of 1996
32. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Secondary research
Early Window
Laggards
Technological determinism
33. Always greater then the rating number
Conan O'Brian
Product Placement
Share Number
Globalization
34. Receiver's response to message
Multi-Step Flow theory
Clear Channel
Communication
Feedback
35. The first major daily
Joseph Pulitzer
Muckrakers
Contagion effect
The New York Sun
36. Very sensationalistic journalism
Clear Channel
Citizen Kane 1941
Blogs
Yellow Journalism
37. Entry-level job - don't know what you will write
Gannett and McClatchy
Oligopoly
Field experiments
General Assignment Reporters (GAs)
38. Father of Social Science Research
Alexander Graham Bell 1876
Administrative research
Delay
Paul Lazarsfield
39. The theory stating that war - being more visual - will get the most attention and headlines in the news
Penny Press
Burning Tank Theory
Fact about the usage of the media
Winter
40. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Rating
Selective Perception
Paul Lazarsfield
Media Originated Feedback
41. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Laggards
Qualitative research
Viacom/CBS
Print media usage
42. Real-life setting - better - but more expensive
Experiment
Citizen Kane 1941
Field experiments
Agenda Setting
43. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Wire Services
Citizen Journalists
News Diffusion
Integrated audience reach
44. Provide feedback for movies
Delay
Preview Audiences
Telecommunications Act of 1996
Imitation
45. Letters to the editor - non-scientific
Burning Tank Theory
Audience Generated Feedback
Alexander Graham Bell 1876
GE/NBC-Universal
46. This relaxed government restrictions on media ownership
Economy
Telecommunications Act of 1996
The New York Sun
small town papers
47. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Panel Study
Limited Effects Model
Technological determinism
Wilbur Schramm
48. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Orson Wells 1938
Media literacy
The New York Sun
49. Owning several types of related businesses across the board
Horizontal monopoly
Technological determinism
Orson Wells 1938
Gatekeepers
50. Second biggest attention topic in news
Culture
Uses and Gratification
Product Placement
Economy