Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Famous radio broadcast proving limited effects theories






2. A concentration of media industries into an ever smaller number of companies






3. _____________ invented the telephone in _____________






4. Intellectual questioning about culture and its effect--leads to cultural theory






5. Technology changes how we live






6. aguerre and Niepce invented _________ in ____________






7. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






8. Second biggest attention topic in news






9. People that will buy news technologies first






10. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






11. People that continue to hold out on technologies






12. If the media covers terrorist attacks - it leads to more terrorist attacks






13. A model stating that media has a very direct and universal impact (effect)






14. Getting information by word of mouth.






15. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






16. Television's ability to move people toward a common understanding of how things are






17. Scientific research






18. Publisher - THE Editor - other editors - designers - reporters






19. Targeting niche audiences--easier to use selection theory






20. __________came up with the basic model of mass communication






21. Media makes the world smaller (technology)--called _____________ ____________






22. Has the fewest TV viewers






23. Died recently - wrote The Catcher in the Rye






24. _________ broadcasted War of the Worlds on Halloween _______.






25. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






26. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






27. Journalists who use things like Twitter to get info out fast - but they are not professional






28. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






29. Sensational stories that do not serve the democratic function of journalism






30. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






31. The percentage of the entire population in that media market






32. Increasing the amount of advertising and mixing commercial and noncommercial media content






33. True frontrunners of our daily newspaper (local news on news sheets






34. Provide feedback for movies






35. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






36. Selection Theory: selective about what we ACTUALLY listen to






37. The ______ sends the message






38. Margin of error in polls






39. The recent e-book battle on the Kindle is between these two...






40. Part of a survey. More then just a one word answer needed. No yes or no questions






41. Around the World in 72 days--stunt journalist






42. Personal noise inserted and pushed in journalism






43. Regularly updated online journals that comment on just about everything






44. Awarded every April since 1917 for excellence






45. ___________ invented the printing press in __________






46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






47. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






48. Universe. Entirety of what you are studying.






49. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






50. Direct - immediate causes and effects research







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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