Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing of stories around ads






2. Publisher - THE Editor - other editors - designers - reporters






3. Sensational stories that do not serve the democratic function of journalism






4. Theory that we primarily use mass media to check what we already believe






5. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






6. Average household has a TV set on...






7. The ______ is the receiver of the message






8. Average American spends _________________________ listening to the radio






9. Writes on a particular area of interest (crime - sports - etc)






10. Free - alternative weeklies with a local and political orientation






11. Awarded every April since 1917 for excellence






12. People that continue to hold out on technologies






13. Direct - immediate causes and effects research






14. A model stating that media can effect some people - but not others (not everyone)






15. Recently announced that it would charge for frequent access to website (newspaper)






16. In social cognitive theory - the direct replication of an observed behavior






17. The biggest owner of radio stations (Dixie Chick controversy)






18. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






19. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






20. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






21. Died recently - wrote The Catcher in the Rye






22. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






23. A program that is more specialized to a specific demographic






24. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






25. Research that examines larger cultural effects






26. If the media covers terrorist attacks - it leads to more terrorist attacks






27. Peeks in mid 20's






28. Part of a survey. More then just a one word answer needed. No yes or no questions






29. Regularly updated online journals that comment on just about everything






30. Investigative journalists that exposed corruption






31. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






32. Where old and new media collide--media across multiple platforms






33. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






34. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






35. Personal noise inserted and pushed in journalism






36. 'The medium is the message'






37. Age correlates with each medium






38. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






39. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






40. Ownership of media companies by multinational corporations






41. Peeks in mid 60's






42. Name of the guy Hearst send to Cuba






43. The recent e-book battle on the Kindle is between these two...






44. Second biggest attention topic in news






45. Write on specific subject on particular schedule






46. Set of values and shared beliefs






47. Around the World in 72 days--stunt journalist






48. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






49. Entry-level job - don't know what you will write






50. A concentration of media industries into an ever smaller number of companies