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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This cheap newsprint created larger readership
Late Majority
Penny Press
Pulitzer Prize
Empirical research
2. Where old and new media collide--media across multiple platforms
Selective Retention
Thomas Edison 1877
Convergence
Mixed Effects Model
3. Research has already been done for you - you just collect it and put it into your paper
Hard news
Secondary research
John Peter Zenger New York Weekly
Early Majority
4. Trying to buy NBC-Universal
Comcast
Cultivation Theory
Media literacy
TV
5. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Audience - visual - economic - political - gatekeepers
Watergate Nixon
Innovators/Early Adaptors
Citizen Kane 1941
6. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Still photography 1839
Close-ended questions
Integrated audience reach
7. _________ was tried for libel against the British in his newspaper ___________
Viacom/CBS
Newspaper Hierarchy
John Peter Zenger New York Weekly
Soft news
8. People that will buy news technologies first
Arbitron
Joseph Pulitzer
Innovators/Early Adaptors
Integrated audience reach
9. Peeks mid 50's
3 hours a day
Payne Fund Studies 1929
Imitation
Print media usage
10. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Disney
Cultural Hegemony
Identification
Media Originated Feedback
11. In social cognitive theory - the direct replication of an observed behavior
Oligopoly
Experiment
Imitation
Cultivation Analysis
12. This host demonstrated cultural imperialism in campaigning for the Finland President
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13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Oligopoly
Telegraph
Agenda Setting
Early Window
14. Has the fewest TV viewers
Peoplemeter
Summer
Cultivation Theory
Telegraph
15. The opinion stage to observable research
Decoder
Two Step Flow
Empirical research
Disney
16. Selection Theory: only expose ourselves to those that we will agree with already
Hypercommercialism
Limited Effects Model
Selective exposure
Nellie Bly
17. Free - alternative weeklies with a local and political orientation
News Corp.
Arbitron
Dissident Press
Beat Reporters
18. A program that is more specialized to a specific demographic
Narrowcasting
Limited Effects Model
Delay
Print media usage
19. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
A. C. Nielson Co
Population
Mainstreaming
Panel Study
20. First American Newspaper
TV
Beat Reporters
Pulitzer Prize
Publick Occurences
21. Single company owns every aspect of business (i.e. production - distribution - etc)
small town papers
Citizen Journalists
Cable a' la Carte
Vertical monopoly
22. aguerre and Niepce invented _________ in ____________
Content Analysis
Cultural Hegemony
Still photography 1839
Survey
23. Scientific research
Marshal McLuhan
Empirical research
Selective Retention
Imitation
24. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Innovators/Early Adaptors
Agenda Setting
Contagion effect
Identification
25. Weekly news packages in theaters
Radio usage
Dissident Press
Two-Step Flow theory
Newsreel
26. Records what the TV set was currently set on
Publick Occurences
GE/NBC-Universal
Communication
Audimeter
27. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Magic Bullet Theory
Passive Peoplemeter
Dissident Press
Preview Audiences
28. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Amazon and MacMillan Publishing
Identification
Joint Operating Agreements (JOAs)
29. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Dissident Press
Mixed Effects Model
Uses and Gratification
30. Theory that there are multiple opinion leaders that shaper our viewpoints
Samuel Morse 1844
Identification
Multi-Step Flow theory
Audience Generated Feedback
31. Part of a survey. More then just a one word answer needed. No yes or no questions
Administrative research
Early Majority
Open-Ended questions
Selective Perception
32. Original research. Do it yourself
News Diffusion
Primary Research
Dissonance Theory
Two Step Flow
33. Direct - immediate causes and effects research
Narrowcasting
Marshal McLuhan
5%
Administrative research
34. These papers are still doing good despite the rapid circulation of newspapers
Share Number
Johannes Gutenberg 1456
Identification
small town papers
35. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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36. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Primary Research
Audience Generated Feedback
Sample
37. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Mainstreaming
Narrowcasting
News Corp.
38. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Penny Press
Rating
Media literacy
Albert Bandura
39. Owning several types of related businesses across the board
Horizontal monopoly
Movie usage
Media Originated Feedback
Joseph Pulitzer
40. Universe. Entirety of what you are studying.
Audimeter
Delay
Publick Occurences
Population
41. The ______ is the receiver of the message
Orson Wells 1938
Amazon and MacMillan Publishing
Decoder
Conan O'Brian
42. Sensational stories that do not serve the democratic function of journalism
Remington
Jukebox
Newspaper Hierarchy
Soft news
43. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
cartoons
Passive Peoplemeter
Marshal McLuhan
GE/NBC-Universal
44. Second biggest attention topic in news
Stimulation theory
Secondary research
Economy
Pulitzer Prize
45. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Dissident Press
Close-ended questions
News Diffusion
Federalist Papers
46. Targeting niche audiences--easier to use selection theory
Wilbur Schramm
Cable a' la Carte
Radio usage
Narrowcasting
47. 'The medium is the message'
Marshal McLuhan
Survey
Audience - visual - economic - political - gatekeepers
Joint Operating Agreements (JOAs)
48. Increasing the amount of advertising and mixing commercial and noncommercial media content
Bias
NY Times
Fact about the usage of the media
Hypercommercialism
49. Research that examines larger cultural effects
Critical research
Fact about the usage of the media
Catharsis theory
Mixed Effects Model
50. Collection of data that can be characterized and counted in a way. Type of empirical research
Johannes Gutenberg 1456
Rupert Murdoch
Content Analysis
Open-Ended questions