Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






2. Media makes the world smaller (technology)--called _____________ ____________






3. Ownership of media companies by multinational corporations






4. Has the fewest TV viewers






5. In social cognitive theory - the direct replication of an observed behavior






6. The ______ is the receiver of the message






7. Single company owns every aspect of business (i.e. production - distribution - etc)






8. Research has already been done for you - you just collect it and put it into your paper






9. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






10. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






11. Increasing the amount of advertising and mixing commercial and noncommercial media content






12. Died recently - wrote The Catcher in the Rye






13. _________ broadcasted War of the Worlds on Halloween _______.






14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






15. The ability to effectively and efficiently comprehend and use any form of mediated communication






16. Scientific research






17. The theory stating that war - being more visual - will get the most attention and headlines in the news






18. Intellectual questioning about culture and its effect--leads to cultural theory






19. Theory that we only pick media that we will find gratifying






20. This host demonstrated cultural imperialism in campaigning for the Finland President

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21. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






22. A model stating that media has a very direct and universal impact (effect)






23. Margin of error in polls






24. This cheap newsprint created larger readership






25. Publisher - THE Editor - other editors - designers - reporters






26. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






27. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






28. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






29. People that will buy news technologies first






30. Getting information by word of mouth.






31. The biggest owner of radio stations (Dixie Chick controversy)






32. Real-life setting - better - but more expensive






33. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






34. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






35. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






36. Very sensationalistic journalism






37. ___________ published Publick Occurences in __________






38. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






39. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






40. Theory that watching mediated violence reduces people's inclination to behave aggressively






41. Theory that we primarily use mass media to check what we already believe






42. 'The medium is the message'






43. A model stating that media can effect some people - but not others (not everyone)






44. Does not establish causality. Covers what the majority thinks. All perception






45. Trying to buy NBC-Universal






46. Personal noise inserted and pushed in journalism






47. Collection of data that can be characterized and counted in a way. Type of empirical research






48. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






49. Write on specific subject on particular schedule






50. Technology changes how we live