Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Scientific research






2. ___________ invented the printing press in __________






3. A model stating that media can effect some people - but not others (not everyone)






4. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






5. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






6. Technology changes how we live






7. A social science on human behavior






8. NBC is believed to have noise for _______ because it is owned by GE






9. When one culture forces or pushes their culture on another






10. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






11. Peeks in late teens






12. Entry-level job - don't know what you will write






13. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






14. ____________ invented the phonograph in _________






15. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






16. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






17. Peeks in mid 60's






18. Framework for our government






19. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






20. The theory stating that war - being more visual - will get the most attention and headlines in the news






21. In social cognitive theory - the direct replication of an observed behavior






22. Artificial setting - easier and less expensive - but not as accurate in results






23. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






24. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






25. Theory that there are multiple opinion leaders that shaper our viewpoints






26. _____________ created the New York Sun in __________






27. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






28. The TV world is __________________ then the real world






29. The first major daily






30. Write on specific subject on particular schedule






31. ___________ published Publick Occurences in __________






32. Weekly news packages in theaters






33. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






34. Increasing the amount of advertising and mixing commercial and noncommercial media content






35. If the media covers terrorist attacks - it leads to more terrorist attacks






36. Awarded every April since 1917 for excellence






37. Story order emphasis that eventually shapes our world views and values of importance






38. A powerful effects model using the analogy of firing something through society for a direct hit






39. A model stating that effects are limited by individual differences and other factors






40. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






41. The ______ is the source in which the message passes through (example: book - TV channel)






42. Average household has a TV set on...






43. People that continue to hold out on technologies






44. Average American spends _________________________ listening to the radio






45. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






46. Theory that we primarily use mass media to check what we already believe






47. The biggest owner of radio stations (Dixie Chick controversy)






48. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






49. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






50. The ______ sends the message