Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






2. ____________ invented the phonograph in _________






3. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






4. A model stating that media can effect some people - but not others (not everyone)






5. These papers are still doing good despite the rapid circulation of newspapers






6. Technology changes how we live






7. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






8. The two (in order) largest newspaper chains (USA Today is owned by one)






9. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






10. __________came up with the basic model of mass communication






11. Name of the guy Hearst send to Cuba






12. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






13. Placing of stories around ads






14. The Nation's largest metropolitan daily






15. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






16. Regularly updated online journals that comment on just about everything






17. aguerre and Niepce invented _________ in ____________






18. Age correlates with each medium






19. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






20. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






21. The percentage of the entire population in that media market






22. Is more credible seeming then newspapers (2 to 1 ratio)






23. Intellectual questioning about culture and its effect--leads to cultural theory






24. _____________ invented the telegraph in ____________ ('What hath God wrought')






25. Sensational stories that do not serve the democratic function of journalism






26. Ownership of media companies by multinational corporations






27. Second biggest attention topic in news






28. _________ broadcasted War of the Worlds on Halloween _______.






29. Where old and new media collide--media across multiple platforms






30. A concentration of media industries into an ever smaller number of companies






31. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






32. Framework for our government






33. Publisher - THE Editor - other editors - designers - reporters






34. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






35. Research that examines larger cultural effects






36. Increasing the amount of advertising and mixing commercial and noncommercial media content






37. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






38. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






39. Stragglers to buying technology






40. Media makes the world smaller (technology)--called _____________ ____________






41. This invention - used in war - helped to construct the 'inverted pyramid' structure






42. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels


43. Selection Theory: selective about what you remember






44. Theory that we primarily use mass media to check what we already believe






45. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






46. _____________ invented the telephone in _____________






47. Sole owner of Viacom/CBS






48. The TV world is __________________ then the real world






49. Peeks in mid 60's






50. Stories that help citizens to make intelligent decisions and keep up with important issues of the day