Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name of the guy Hearst send to Cuba






2. Research has already been done for you - you just collect it and put it into your paper






3. This relaxed government restrictions on media ownership






4. Ownership of media companies by multinational corporations






5. Sole owner of Viacom/CBS






6. The ______ is the source in which the message passes through (example: book - TV channel)






7. The recent e-book battle on the Kindle is between these two...






8. Selection Theory: selective about what you remember






9. People that will buy news technologies first






10. If the media covers terrorist attacks - it leads to more terrorist attacks






11. Entry-level job - don't know what you will write






12. Set of values and shared beliefs






13. A powerful effects model using the analogy of firing something through society for a direct hit






14. Universe. Entirety of what you are studying.






15. Selection Theory: selective about what we ACTUALLY listen to






16. Scientific research






17. Free - alternative weeklies with a local and political orientation






18. The ______ sends the message






19. Letters to the editor - non-scientific






20. Provide feedback for movies






21. A proportion taken to represent the population






22. The percentage of the entire population in that media market






23. __________came up with the basic model of mass communication






24. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






25. Does not establish causality. Covers what the majority thinks. All perception






26. Peeks in mid 60's






27. Media makes the world smaller (technology)--called _____________ ____________






28. The first major daily






29. Research that examines larger cultural effects






30. Margin of error in polls






31. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






32. Theory that we only pick media that we will find gratifying






33. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






34. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






35. This invention - used in war - helped to construct the 'inverted pyramid' structure






36. Original research. Do it yourself






37. Theory that we primarily use mass media to check what we already believe






38. Famous radio broadcast proving limited effects theories






39. A model stating that media can effect some people - but not others (not everyone)






40. Weekly news packages in theaters






41. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






42. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






43. _____________ invented the telegraph in ____________ ('What hath God wrought')






44. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






45. A model stating that media has a very direct and universal impact (effect)






46. _________ broadcasted War of the Worlds on Halloween _______.






47. Write on specific subject on particular schedule






48. Publisher - THE Editor - other editors - designers - reporters






49. Second biggest attention topic in news






50. Recently announced that it would charge for frequent access to website (newspaper)