Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anything that interferes with or alters the message






2. Getting information by word of mouth.






3. The TV world is __________________ then the real world






4. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






5. Free - alternative weeklies with a local and political orientation






6. Peeks in late teens






7. Targeting niche audiences--easier to use selection theory






8. ____________ invented the phonograph in _________






9. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






10. Stragglers to buying technology






11. This host demonstrated cultural imperialism in campaigning for the Finland President

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12. Recently announced that it would charge for frequent access to website (newspaper)






13. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






14. Peeks mid 50's






15. _________ was tried for libel against the British in his newspaper ___________






16. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






17. Is more credible seeming then newspapers (2 to 1 ratio)






18. Personal noise inserted and pushed in journalism






19. Intellectual questioning about culture and its effect--leads to cultural theory






20. Theory that watching mediated violence reduces people's inclination to behave aggressively






21. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






22. When one culture forces or pushes their culture on another






23. Research that examines larger cultural effects






24. Selection Theory: selective about what you remember






25. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






27. The biggest owner of radio stations (Dixie Chick controversy)






28. Trying to buy NBC-Universal






29. One problem with Schramm's model: there is no longer any _______ in the message






30. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






31. The percentage of the entire population in that media market






32. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






33. Owning several types of related businesses across the board






34. Story order emphasis that eventually shapes our world views and values of importance






35. ___________ published Publick Occurences in __________






36. Scientific research






37. The theory stating that war - being more visual - will get the most attention and headlines in the news






38. Television's ability to move people toward a common understanding of how things are






39. Letters to the editor - non-scientific






40. This invention - used in war - helped to construct the 'inverted pyramid' structure






41. Media makes the world smaller (technology)--called _____________ ____________






42. Peeks in mid 20's






43. NBC is believed to have noise for _______ because it is owned by GE






44. Receiver's response to message






45. Records what the TV set was currently set on






46. Margin of error in polls






47. If the media covers terrorist attacks - it leads to more terrorist attacks






48. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






49. Where old and new media collide--media across multiple platforms






50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.