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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Famous radio broadcast proving limited effects theories
Audimeter
Rating
Late Majority
War of the Worlds
2. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Newspaper Hierarchy
Telecommunications Act of 1996
Disney
Payne Fund Studies 1929
3. Weekly news packages in theaters
Uses and Gratification
Newsreel
Cultivation Analysis
Selective Retention
4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Empirical research
Noise
Imitation
5. Around the World in 72 days--stunt journalist
Zoned editions
Viacom/CBS
Nellie Bly
General Assignment Reporters (GAs)
6. Anything that interferes with or alters the message
GE/NBC-Universal
Print media usage
Noise
Johannes Gutenberg 1456
7. Very sensationalistic journalism
Comcast
Yellow Journalism
Benjamin Day 1833
Empirical research
8. Peeks mid 50's
Radio usage
Print media usage
Media literacy
Audimeter
9. Suburban or regional versions of a metropolitan paper
Zoned editions
Product Placement
Summer
Payne Fund Studies 1929
10. A model stating that media has a very direct and universal impact (effect)
Thomas Edison 1877
Population
Albert Bandura
Powerful Effects Model
11. Peeks in mid 60's
Panel Study
TV watching
Albert Bandura
Wire Services
12. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
TV
Saturation Stage
Product Placement
Beat Reporters
13. The biggest owner of radio stations (Dixie Chick controversy)
Fact about the usage of the media
Innovators/Early Adaptors
Clear Channel
Publick Occurences
14. Sole owner of News Corp.
Interpreter
Secondary research
Two Step Flow
Rupert Murdoch
15. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Innovators/Early Adaptors
Soft news
Secondary research
16. A model stating that effects are limited by individual differences and other factors
Burning Tank Theory
Communication
Limited Effects Model
Global village
17. Framework for our government
Thomas Edison 1877
Movie usage
Federalist Papers
Stimulation theory
18. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Horizontal monopoly
Remington
News Corp.
19. The recent e-book battle on the Kindle is between these two...
Encoder
Benjamin Harris 1690
Lab experiments
Amazon and MacMillan Publishing
20. ____________ invented the phonograph in _________
Thomas Edison 1877
General Assignment Reporters (GAs)
Rating
Sample
21. Father of Social Science Research
Economy
Paul Lazarsfield
Hypercommercialism
GE/NBC-Universal
22. Write on specific subject on particular schedule
Columnists
John Peter Zenger New York Weekly
Hard news
Dissident Press
23. People that will buy news technologies first
Innovators/Early Adaptors
News Hole
Payne Fund Studies 1929
Soft news
24. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Publick Occurences
Imitation
TV
25. Viewing violence causes anti-social behavior among some children
Stimulation theory
Oligopoly
Early Majority
GE/NBC-Universal
26. Age correlates with each medium
Fact about the usage of the media
Albert Bandura
John Peter Zenger New York Weekly
Pulitzer Prize
27. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
The New York Sun
Field experiments
Close-ended questions
28. _____________ created the New York Sun in __________
Winter
Contagion effect
Empirical research
Benjamin Day 1833
29. A powerful effects model using the analogy of firing something through society for a direct hit
Stimulation theory
Magic Bullet Theory
Early Window
Marshal McLuhan
30. Television's ability to move people toward a common understanding of how things are
NY Times
Mainstreaming
Print media usage
Agenda-Setting Effect
31. Sole owner of Viacom/CBS
Benjamin Day 1833
Conan O'Brian
Sumner Redstone
Mainstreaming
32. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Catharsis theory
Blogs
Disney
33. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Desensitization
Johannes Gutenberg 1456
Economy
Gatekeepers
34. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Citizen Journalists
News Diffusion
Passive Peoplemeter
News Corp.
35. Receiver's response to message
Newspaper Hierarchy
Feedback
7 hours a day
Selective exposure
36. Average household has a TV set on...
Newsreel
Yellow Journalism
7 hours a day
Citizen Journalists
37. This relaxed government restrictions on media ownership
Agenda Setting
Cultivation Analysis
Telecommunications Act of 1996
Magic Bullet Theory
38. Ownership of media companies by multinational corporations
Laggards
Globalization
Uses and Gratification
News Hole
39. Research has already been done for you - you just collect it and put it into your paper
Imitation
Secondary research
Print media usage
Telecommunications Act of 1996
40. Publisher - THE Editor - other editors - designers - reporters
Dissident Press
Two-Step Flow theory
Newspaper Hierarchy
War of the Worlds
41. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Panel Study
Nellie Bly
Orson Wells 1938
42. The percentage of the entire population in that media market
Paul Lazarsfield
Secondary research
General Assignment Reporters (GAs)
Rating
43. Scientific research
TV watching
Empirical research
Culture
War
44. Intellectual questioning about culture and its effect--leads to cultural theory
Bias
Qualitative research
Soft news
Survey
45. The opinion stage to observable research
Share Number
Reinforcement Theory
Preview Audiences
Empirical research
46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Marshal McLuhan
5%
Arbitron
Uses and Gratification
47. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Communication
Innovators/Early Adaptors
Alexander Graham Bell 1876
Audience - visual - economic - political - gatekeepers
48. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Saturation Stage
GE/NBC-Universal
Share
49. The Nation's largest metropolitan daily
Marshal McLuhan
Nellie Bly
Summer
The New York Times
50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Citizen Journalists
Noise
Newspaper Hierarchy
Albert Bandura
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