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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Passive Peoplemeter
TV watching
Qualitative research
2. Average household has a TV set on...
William Randolph Hearst
Open-Ended questions
Paul Lazarsfield
7 hours a day
3. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Thomas Edison 1877
Catharsis theory
Pulitzer Prize
4. Age correlates with each medium
The New York Sun
J.D. Salinger
GE/NBC-Universal
Fact about the usage of the media
5. A model stating that media has a very direct and universal impact (effect)
Content Analysis
Interpreter
Winter
Powerful Effects Model
6. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
News Diffusion
Panel Study
Close-ended questions
Arbitron
7. Margin of error in polls
5%
Audimeter
Comcast
Share Number
8. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Multi-Step Flow theory
Imitation
Selective Perception
9. The theory stating that war - being more visual - will get the most attention and headlines in the news
Magic Bullet Theory
Communication
Burning Tank Theory
Two-Step Flow theory
10. Selection Theory: selective about what we ACTUALLY listen to
Viacom/CBS
Thomas Edison 1877
Selective Perception
Benjamin Day 1833
11. _____________ created the New York Sun in __________
Benjamin Day 1833
Conan O'Brian
Qualitative research
Albert Bandura
12. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Viacom/CBS
Share
News Corp.
Paul Lazarsfield
13. Story order emphasis that eventually shapes our world views and values of importance
Joint Operating Agreements (JOAs)
The New York Times
Agenda Setting
Hypercommercialism
14. Sole owner of News Corp.
Pulitzer Prize
Rupert Murdoch
Integrated audience reach
Johannes Gutenberg 1456
15. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Laggards
Technological determinism
Joseph Pulitzer
Desensitization
16. Receiver's response to message
Hypercommercialism
Oligopoly
Feedback
Selective exposure
17. Peeks in late teens
Radio usage
Orson Wells 1938
Blogs
Agenda Setting
18. The percentage of the entire population in that media market
Time Warner
Integrated audience reach
Rating
Hypercommercialism
19. Does not establish causality. Covers what the majority thinks. All perception
Narrowcasting
Stimulation theory
Survey
Wilbur Schramm
20. A model stating that effects are limited by individual differences and other factors
Feedback
Limited Effects Model
War
3 hours a day
21. Provide feedback for movies
cartoons
Albert Bandura
Joseph Pulitzer
Preview Audiences
22. Recently announced that it would charge for frequent access to website (newspaper)
Alexander Graham Bell 1876
Diurnals
NY Times
Sumner Redstone
23. ___________ invented the printing press in __________
Mixed Effects Model
Johannes Gutenberg 1456
Selective Retention
Federalist Papers
24. Selection Theory: only expose ourselves to those that we will agree with already
Soft news
Mainstreaming
Selective exposure
Audimeter
25. Is more credible seeming then newspapers (2 to 1 ratio)
Administrative research
General Assignment Reporters (GAs)
Rupert Murdoch
TV
26. Name of the guy Hearst send to Cuba
Diurnals
Media literacy
Remington
Dissident Press
27. 'The medium is the message'
Watergate Nixon
Bias
Marshal McLuhan
Culture
28. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Qualitative research
Wire Services
Hard news
Laggards
29. Second biggest attention topic in news
Contagion effect
Arbitron
Survey
Economy
30. The phonograph became the first __________ when Edison put a nickel slot on it
Two-Step Flow theory
Radio usage
Critical research
Jukebox
31. Ownership of media companies by multinational corporations
Decoder
Globalization
7 hours a day
Clear Channel
32. First American Newspaper
Vertical monopoly
Audience - visual - economic - political - gatekeepers
Time Warner
Publick Occurences
33. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Interpreter
Administrative research
News Diffusion
Audience - visual - economic - political - gatekeepers
34. A model stating that media can effect some people - but not others (not everyone)
J.D. Salinger
Late Majority
The New York Sun
Mixed Effects Model
35. Has the most TV audience
Alternative Press
Audimeter
Winter
William Randolph Hearst
36. The recent e-book battle on the Kindle is between these two...
Hard news
Amazon and MacMillan Publishing
Critical research
Uses and Gratification
37. ____________ invented the phonograph in _________
Thomas Edison 1877
Selective Retention
Comcast
Share
38. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Movie usage
Remington
TV watching
William Randolph Hearst
39. Television's ability to move people toward a common understanding of how things are
Convergence
Two Step Flow
Mainstreaming
Federalist Papers
40. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Primary Research
Newspaper Hierarchy
Two Step Flow
Experiment
41. Peeks in mid 20's
Movie usage
TV watching
Open-Ended questions
Secondary research
42. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Watergate Nixon
Gatekeepers
Viacom/CBS
Cultivation Theory
43. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Thomas Edison 1877
Alternative Press
Culture
3 hours a day
44. Original research. Do it yourself
Primary Research
Columnists
Global village
Hard news
45. When one culture forces or pushes their culture on another
Survey
Desensitization
William Randolph Hearst
Cultural Hegemony
46. Media makes the world smaller (technology)--called _____________ ____________
Global village
Rating
Product Placement
Selective Perception
47. Set of values and shared beliefs
Still photography 1839
News Hole
Culture
Hypercommercialism
48. Awarded every April since 1917 for excellence
Pulitzer Prize
Selective Retention
Qualitative research
Laggards
49. Investigative journalists that exposed corruption
Muckrakers
Newsreel
Cultivation Theory
Zoned editions
50. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Cable a' la Carte
Pulitzer Prize
Jukebox