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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ is the source in which the message passes through (example: book - TV channel)
Fact about the usage of the media
Remington
Interpreter
Samuel Morse 1844
2. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Late Majority
Horizontal monopoly
Integrated audience reach
3. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Sample
News Diffusion
Benjamin Harris 1690
Product Placement
4. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Limited Effects Model
Alexander Graham Bell 1876
60% More violent
Catharsis theory
5. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Arbitron
Citizen Kane 1941
Joint Operating Agreements (JOAs)
Joseph Pulitzer
6. Write on specific subject on particular schedule
Laggards
Columnists
Integrated audience reach
A. C. Nielson Co
7. Average household has a TV set on...
Disney
7 hours a day
Cultivation Analysis
small town papers
8. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Hypercommercialism
Mainstreaming
Two-Step Flow theory
9. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Federalist Papers
Benjamin Harris 1690
Limited Effects Model
10. The percentage of the entire population in that media market
TV watching
Preview Audiences
Joint Operating Agreements (JOAs)
Rating
11. Television's ability to move people toward a common understanding of how things are
Mainstreaming
Gatekeepers
Innovators/Early Adaptors
Laggards
12. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Bias
Economy
Gatekeepers
Nellie Bly
13. First American Newspaper
Joint Operating Agreements (JOAs)
Wilbur Schramm
Mixed Effects Model
Publick Occurences
14. Recently announced that it would charge for frequent access to website (newspaper)
Preview Audiences
Economy
Winter
NY Times
15. People that continue to hold out on technologies
Benjamin Day 1833
Laggards
Amazon and MacMillan Publishing
Joseph Pulitzer
16. Research that examines larger cultural effects
Benjamin Day 1833
News Hole
Critical research
Federalist Papers
17. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Cultural Hegemony
Communication
Magic Bullet Theory
18. These papers are still doing good despite the rapid circulation of newspapers
Critical research
small town papers
Lab experiments
Movie usage
19. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Blogs
Innovators/Early Adaptors
Lab experiments
Alternative Press
20. Targeting niche audiences--easier to use selection theory
War of the Worlds
Narrowcasting
Peoplemeter
Population
21. Writes on a particular area of interest (crime - sports - etc)
Agenda-Setting Effect
Hypercommercialism
Beat Reporters
Technological determinism
22. The first major daily
News Hole
The New York Sun
Amazon and MacMillan Publishing
Sample
23. Stragglers to buying technology
Late Majority
Jukebox
Dissonance Theory
Communication
24. Investigative journalists that exposed corruption
Viacom/CBS
Media Originated Feedback
Muckrakers
Audimeter
25. Single company owns every aspect of business (i.e. production - distribution - etc)
Federalist Papers
Sumner Redstone
Vertical monopoly
News Corp.
26. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Empirical research
Agenda-Setting Effect
Audience Generated Feedback
27. Real-life setting - better - but more expensive
Catharsis theory
3 hours a day
Field experiments
A. C. Nielson Co
28. Suburban or regional versions of a metropolitan paper
Wilbur Schramm
Share
Zoned editions
Passive Peoplemeter
29. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Nellie Bly
Stimulation theory
Benjamin Day 1833
30. Theory that there are multiple opinion leaders that shaper our viewpoints
Gatekeepers
Early Window
Multi-Step Flow theory
Horizontal monopoly
31. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Early Majority
Benjamin Day 1833
Penny Press
32. The ______ is the receiver of the message
Decoder
Convergence
Early Majority
Newsreel
33. Free - alternative weeklies with a local and political orientation
Contagion effect
Two Step Flow
Late Majority
Dissident Press
34. Theory that watching mediated violence reduces people's inclination to behave aggressively
Laggards
Benjamin Harris 1690
Catharsis
Penny Press
35. Theory that we only pick media that we will find gratifying
Critical research
Joseph Pulitzer
The New York Sun
Uses and Gratification
36. A concentration of media industries into an ever smaller number of companies
Albert Bandura
Penny Press
Agenda-Setting Effect
Oligopoly
37. Records what the TV set was currently set on
The New York Sun
Paul Lazarsfield
Clear Channel
Audimeter
38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Qualitative research
Field experiments
Audience Generated Feedback
39. Technology changes how we live
NY Times
Lab experiments
Early Window
Technological determinism
40. Selection Theory: selective about what we ACTUALLY listen to
Empirical research
Two Step Flow
Share Number
Selective Perception
41. Original research. Do it yourself
Print media usage
Peoplemeter
Primary Research
Desensitization
42. Always greater then the rating number
Primary Research
Share Number
Summer
Interpreter
43. The Nation's largest metropolitan daily
Content Analysis
The New York Times
Muckrakers
Lab experiments
44. This host demonstrated cultural imperialism in campaigning for the Finland President
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45. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Saturation Stage
Benjamin Harris 1690
Peoplemeter
Citizen Kane 1941
46. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Federalist Papers
Cultivation Analysis
Peoplemeter
Stimulation theory
47. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
Telecommunications Act of 1996
3 hours a day
Paul Lazarsfield
48. The ______ sends the message
Audience Generated Feedback
Share Number
Encoder
Dissonance Theory
49. Scientific research
Empirical research
Audimeter
Oligopoly
Communication
50. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Early Majority
Experiment
Remington
Critical research