Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of Viacom/CBS






2. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






3. _________ was tried for libel against the British in his newspaper ___________






4. The recent e-book battle on the Kindle is between these two...






5. This invention - used in war - helped to construct the 'inverted pyramid' structure






6. The two (in order) largest newspaper chains (USA Today is owned by one)






7. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






8. People that continue to hold out on technologies






9. _____________ invented the telegraph in ____________ ('What hath God wrought')






10. The ______ is the receiver of the message






11. A powerful effects model using the analogy of firing something through society for a direct hit






12. Selection Theory: selective about what we ACTUALLY listen to






13. Theory that there are multiple opinion leaders that shaper our viewpoints






14. This relaxed government restrictions on media ownership






15. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






16. Margin of error in polls






17. ___________ published Publick Occurences in __________






18. Theory that we only pick media that we will find gratifying






19. True frontrunners of our daily newspaper (local news on news sheets






20. _________ broadcasted War of the Worlds on Halloween _______.






21. Viewing violence causes anti-social behavior among some children






22. 'The medium is the message'






23. aguerre and Niepce invented _________ in ____________






24. Always greater then the rating number






25. Collection of data that can be characterized and counted in a way. Type of empirical research






26. Journalists who use things like Twitter to get info out fast - but they are not professional






27. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






28. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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29. Average American spends _________________________ listening to the radio






30. Increasing the amount of advertising and mixing commercial and noncommercial media content






31. Suburban or regional versions of a metropolitan paper






32. Ownership of media companies by multinational corporations






33. Original research. Do it yourself






34. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






35. This host demonstrated cultural imperialism in campaigning for the Finland President

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36. The theory stating that war - being more visual - will get the most attention and headlines in the news






37. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






38. Story order emphasis that eventually shapes our world views and values of importance






39. Sole owner of News Corp.






40. ___________ invented the printing press in __________






41. Theory that we primarily use mass media to check what we already believe






42. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






43. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






44. Trying to buy NBC-Universal






45. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






46. Awarded every April since 1917 for excellence






47. These papers are still doing good despite the rapid circulation of newspapers






48. Has the most TV audience






49. Stragglers to buying technology






50. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






Can you answer 50 questions in 15 minutes?



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