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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Telegraph
Federalist Papers
J.D. Salinger
2. The ability to effectively and efficiently comprehend and use any form of mediated communication
War of the Worlds
Delay
Media literacy
Comcast
3. Owning several types of related businesses across the board
Peoplemeter
Catharsis
Selective exposure
Horizontal monopoly
4. This relaxed government restrictions on media ownership
Bias
Interpreter
Telecommunications Act of 1996
Pulitzer Prize
5. The opinion stage to observable research
Disney
A. C. Nielson Co
Culture
Empirical research
6. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Primary Research
Bias
Wilbur Schramm
7. Universe. Entirety of what you are studying.
Alternative Press
Population
Radio usage
Time Warner
8. Getting information by word of mouth.
Global village
Two Step Flow
60% More violent
Mainstreaming
9. Intellectual questioning about culture and its effect--leads to cultural theory
Content Analysis
Qualitative research
Viacom/CBS
Interpreter
10. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Culture
Critical research
Beat Reporters
11. Anything that interferes with or alters the message
News Hole
Publick Occurences
Watergate Nixon
Noise
12. aguerre and Niepce invented _________ in ____________
Empirical research
7 hours a day
Economy
Still photography 1839
13. Has the most TV audience
Winter
Laggards
Still photography 1839
Clear Channel
14. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Decoder
Soft news
Empirical research
15. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Laggards
Economy
Lab experiments
Cultivation Analysis
16. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Stimulation theory
Print media usage
Disney
Selective Retention
17. NBC is believed to have noise for _______ because it is owned by GE
Product Placement
War
Gannett and McClatchy
Agenda-Setting Effect
18. Average American spends _________________________ listening to the radio
Early Window
Decoder
3 hours a day
5%
19. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Integrated audience reach
Federalist Papers
Rupert Murdoch
20. A social science on human behavior
Communication
Albert Bandura
Paul Lazarsfield
Lab experiments
21. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Wire Services
Uses and Gratification
Experiment
Identification
22. Set of values and shared beliefs
Comcast
Rupert Murdoch
Culture
Close-ended questions
23. First American Newspaper
Content Analysis
Radio usage
Summer
Publick Occurences
24. _____________ invented the telegraph in ____________ ('What hath God wrought')
Uses and Gratification
Share
Administrative research
Samuel Morse 1844
25. __________came up with the basic model of mass communication
Economy
Empirical research
Globalization
Wilbur Schramm
26. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
60% More violent
Survey
Product Placement
Nellie Bly
27. Trying to buy NBC-Universal
Convergence
Integrated audience reach
Comcast
Beat Reporters
28. Peeks in late teens
Radio usage
Empirical research
Jukebox
GE/NBC-Universal
29. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Primary Research
Panel Study
Newsreel
Survey
30. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
John Peter Zenger New York Weekly
Citizen Kane 1941
Penny Press
60% More violent
31. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Watergate Nixon
Johannes Gutenberg 1456
Dissonance Theory
Noise
32. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Administrative research
Rating
Alternative Press
33. Television's ability to move people toward a common understanding of how things are
Fact about the usage of the media
Mainstreaming
News Diffusion
Vertical monopoly
34. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Cultivation Analysis
William Randolph Hearst
John Peter Zenger New York Weekly
Pulitzer Prize
35. Story order emphasis that eventually shapes our world views and values of importance
Hard news
Agenda Setting
Burning Tank Theory
News Corp.
36. Is more credible seeming then newspapers (2 to 1 ratio)
The New York Times
Telegraph
Arbitron
TV
37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Delay
Muckrakers
Gatekeepers
Vertical monopoly
38. People that continue to hold out on technologies
Feedback
Early Window
Laggards
Media literacy
39. One problem with Schramm's model: there is no longer any _______ in the message
Wire Services
Secondary research
Delay
Noise
40. The biggest owner of radio stations (Dixie Chick controversy)
Content Analysis
Beat Reporters
Clear Channel
3 hours a day
41. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
60% More violent
Diurnals
Thomas Edison 1877
42. Average household has a TV set on...
Imitation
7 hours a day
Radio usage
John Peter Zenger New York Weekly
43. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Jukebox
News Hole
Early Window
44. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Secondary research
3 hours a day
Cultivation Analysis
45. Theory that we only pick media that we will find gratifying
Uses and Gratification
3 hours a day
Cable a' la Carte
Encoder
46. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Survey
Media Originated Feedback
Winter
47. Write on specific subject on particular schedule
Joint Operating Agreements (JOAs)
Publick Occurences
Jukebox
Columnists
48. Second biggest attention topic in news
Administrative research
Hypercommercialism
Telecommunications Act of 1996
Economy
49. A model stating that effects are limited by individual differences and other factors
Oligopoly
Limited Effects Model
Watergate Nixon
Vertical monopoly
50. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Johannes Gutenberg 1456
Two-Step Flow theory
Imitation
News Diffusion