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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Part of a survey. More then just a one word answer needed. No yes or no questions
Horizontal monopoly
Newsreel
Catharsis theory
Open-Ended questions
2. The percentage of the entire population in that media market
Rating
Wilbur Schramm
Open-Ended questions
Identification
3. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Hypercommercialism
Zoned editions
Innovators/Early Adaptors
4. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Cultivation Theory
Viacom/CBS
Saturation Stage
Content Analysis
5. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Selective Retention
Lab experiments
Product Placement
6. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
John Peter Zenger New York Weekly
Catharsis theory
Arbitron
Decoder
7. True frontrunners of our daily newspaper (local news on news sheets
Penny Press
Print media usage
Magic Bullet Theory
Diurnals
8. Has the fewest TV viewers
Globalization
Close-ended questions
Lab experiments
Summer
9. Story order emphasis that eventually shapes our world views and values of importance
Paul Lazarsfield
Agenda Setting
Beat Reporters
Benjamin Day 1833
10. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Preview Audiences
Early Majority
Gatekeepers
Marshal McLuhan
11. _________ was tried for libel against the British in his newspaper ___________
GE/NBC-Universal
Diurnals
Paul Lazarsfield
John Peter Zenger New York Weekly
12. The theory stating that war - being more visual - will get the most attention and headlines in the news
Empirical research
Amazon and MacMillan Publishing
Burning Tank Theory
Arbitron
13. The phonograph became the first __________ when Edison put a nickel slot on it
Penny Press
Jukebox
Experiment
Reinforcement Theory
14. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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15. Ownership of media companies by multinational corporations
A. C. Nielson Co
Wire Services
Globalization
Media literacy
16. Theory that we primarily use mass media to check what we already believe
Technological determinism
Reinforcement Theory
Citizen Kane 1941
5%
17. ____________ invented the phonograph in _________
Economy
Thomas Edison 1877
War
Movie usage
18. Where old and new media collide--media across multiple platforms
Columnists
Convergence
Publick Occurences
Field experiments
19. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Nellie Bly
Catharsis theory
Uses and Gratification
20. First American Newspaper
Publick Occurences
Open-Ended questions
Bias
Muckrakers
21. Journalists who use things like Twitter to get info out fast - but they are not professional
Jukebox
Early Majority
Citizen Journalists
Powerful Effects Model
22. Second biggest attention topic in news
Wire Services
Communication
Economy
Decoder
23. Selection Theory: only expose ourselves to those that we will agree with already
Joint Operating Agreements (JOAs)
Selective exposure
General Assignment Reporters (GAs)
Qualitative research
24. _____________ invented the telephone in _____________
Culture
Amazon and MacMillan Publishing
Alexander Graham Bell 1876
Survey
25. Selection Theory: selective about what you remember
Encoder
Radio usage
Selective Retention
News Hole
26. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Experiment
Newspaper Hierarchy
Watergate Nixon
Print media usage
27. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Fact about the usage of the media
Critical research
Newspaper Hierarchy
Dissonance Theory
28. Getting information by word of mouth.
Audience - visual - economic - political - gatekeepers
Two Step Flow
Watergate Nixon
Arbitron
29. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
Share Number
Audimeter
News Hole
30. ___________ invented the printing press in __________
NY Times
Johannes Gutenberg 1456
Innovators/Early Adaptors
Penny Press
31. Age correlates with each medium
Viacom/CBS
Two Step Flow
Field experiments
Fact about the usage of the media
32. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Columnists
The New York Sun
Benjamin Harris 1690
33. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Stimulation theory
Close-ended questions
Yellow Journalism
News Diffusion
34. This host demonstrated cultural imperialism in campaigning for the Finland President
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35. Anything that interferes with or alters the message
Noise
Selective Perception
Cultivation Analysis
John Peter Zenger New York Weekly
36. Very sensationalistic journalism
Albert Bandura
Conan O'Brian
Alternative Press
Yellow Journalism
37. This relaxed government restrictions on media ownership
Stimulation theory
Diurnals
Telecommunications Act of 1996
Lab experiments
38. Set of values and shared beliefs
Fact about the usage of the media
Samuel Morse 1844
Close-ended questions
Culture
39. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Clear Channel
Narrowcasting
Early Window
Desensitization
40. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
The New York Times
GE/NBC-Universal
Blogs
Time Warner
41. Free - alternative weeklies with a local and political orientation
Nellie Bly
Dissident Press
Laggards
Globalization
42. The ability to effectively and efficiently comprehend and use any form of mediated communication
William Randolph Hearst
Media literacy
small town papers
Critical research
43. A proportion taken to represent the population
Preview Audiences
Sample
Zoned editions
Narrowcasting
44. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Reinforcement Theory
Selective exposure
News Diffusion
Identification
45. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
A. C. Nielson Co
Gatekeepers
Dissonance Theory
Remington
46. Artificial setting - easier and less expensive - but not as accurate in results
Gatekeepers
Lab experiments
Newsreel
Late Majority
47. ___________ published Publick Occurences in __________
John Peter Zenger New York Weekly
Benjamin Harris 1690
7 hours a day
Paul Lazarsfield
48. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Diurnals
Thomas Edison 1877
Saturation Stage
49. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
Alternative Press
Sample
Selective exposure
50. Has the most TV audience
News Hole
Winter
Pulitzer Prize
Fact about the usage of the media