Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






2. Age correlates with each medium






3. _____________ invented the telegraph in ____________ ('What hath God wrought')






4. Peeks mid 50's






5. The percentage of the entire population in that media market






6. Peeks in late teens






7. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






8. Research that examines larger cultural effects






9. ___________ published Publick Occurences in __________






10. Has the most TV audience






11. The two (in order) largest newspaper chains (USA Today is owned by one)






12. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






13. _________ broadcasted War of the Worlds on Halloween _______.






14. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






15. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






16. This invention - used in war - helped to construct the 'inverted pyramid' structure






17. Average American spends _________________________ listening to the radio






18. The phonograph became the first __________ when Edison put a nickel slot on it






19. A model stating that effects are limited by individual differences and other factors






20. Name of the guy Hearst send to Cuba






21. Where old and new media collide--media across multiple platforms






22. Set of values and shared beliefs






23. One problem with Schramm's model: there is no longer any _______ in the message






24. Investigative journalists that exposed corruption






25. Always greater then the rating number






26. People that will buy news technologies first






27. Recently announced that it would charge for frequent access to website (newspaper)






28. This relaxed government restrictions on media ownership






29. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






30. Is more credible seeming then newspapers (2 to 1 ratio)






31. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






32. Universe. Entirety of what you are studying.






33. The biggest owner of radio stations (Dixie Chick controversy)






34. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






35. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






36. Awarded every April since 1917 for excellence






37. A proportion taken to represent the population






38. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


39. Research has already been done for you - you just collect it and put it into your paper






40. Increasing the amount of advertising and mixing commercial and noncommercial media content






41. Framework for our government






42. _____________ invented the telephone in _____________






43. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






44. The recent e-book battle on the Kindle is between these two...






45. The first major daily






46. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






47. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






48. __________came up with the basic model of mass communication






49. Famous radio broadcast proving limited effects theories






50. Provide feedback for movies







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests