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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that media has a very direct and universal impact (effect)
Hard news
Bias
Powerful Effects Model
NY Times
2. The biggest owner of radio stations (Dixie Chick controversy)
War
Early Majority
Benjamin Harris 1690
Clear Channel
3. A model stating that media can effect some people - but not others (not everyone)
Selective Perception
Mixed Effects Model
Comcast
Powerful Effects Model
4. Margin of error in polls
60% More violent
Selective Perception
Paul Lazarsfield
5%
5. Direct - immediate causes and effects research
War of the Worlds
Newsreel
Administrative research
Paul Lazarsfield
6. Has the fewest TV viewers
Multi-Step Flow theory
Selective Perception
Summer
Mixed Effects Model
7. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Vertical monopoly
Winter
Beat Reporters
8. Anything that interferes with or alters the message
Disney
Noise
War of the Worlds
Penny Press
9. Research that examines larger cultural effects
Contagion effect
Critical research
Thomas Edison 1877
Soft news
10. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Secondary research
Muckrakers
Media Originated Feedback
General Assignment Reporters (GAs)
11. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Agenda Setting
Selective exposure
Audience Generated Feedback
12. Single company owns every aspect of business (i.e. production - distribution - etc)
Benjamin Day 1833
Early Window
Vertical monopoly
7 hours a day
13. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Comcast
Joint Operating Agreements (JOAs)
The New York Sun
Delay
14. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Identification
Mainstreaming
Product Placement
Print media usage
15. Weekly news packages in theaters
Survey
Newsreel
Horizontal monopoly
Technological determinism
16. A proportion taken to represent the population
News Diffusion
5%
Samuel Morse 1844
Sample
17. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Preview Audiences
Wire Services
Thomas Edison 1877
Peoplemeter
18. This host demonstrated cultural imperialism in campaigning for the Finland President
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19. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Thomas Edison 1877
GE/NBC-Universal
News Diffusion
20. Receiver's response to message
Desensitization
Delay
Feedback
News Hole
21. When one culture forces or pushes their culture on another
Communication
7 hours a day
Cultural Hegemony
Sumner Redstone
22. Real-life setting - better - but more expensive
Field experiments
Joseph Pulitzer
A. C. Nielson Co
The New York Sun
23. __________came up with the basic model of mass communication
Audience - visual - economic - political - gatekeepers
Benjamin Day 1833
Economy
Wilbur Schramm
24. A program that is more specialized to a specific demographic
Publick Occurences
Jukebox
Narrowcasting
Dissonance Theory
25. The ______ is the receiver of the message
Decoder
Oligopoly
Media Originated Feedback
Culture
26. Sole owner of News Corp.
Fact about the usage of the media
Selective exposure
Rupert Murdoch
Albert Bandura
27. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Hypercommercialism
Cable a' la Carte
Disney
Decoder
28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Communication
NY Times
Joseph Pulitzer
Cultivation Theory
29. Set of values and shared beliefs
Culture
Decoder
Limited Effects Model
Catharsis theory
30. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Survey
News Diffusion
Hard news
Reinforcement Theory
31. People that continue to hold out on technologies
Laggards
Gatekeepers
Radio usage
Alternative Press
32. Famous radio broadcast proving limited effects theories
GE/NBC-Universal
War of the Worlds
Blogs
Lab experiments
33. In social cognitive theory - the direct replication of an observed behavior
Imitation
Oligopoly
Desensitization
The New York Times
34. A concentration of media industries into an ever smaller number of companies
Field experiments
Culture
Limited Effects Model
Oligopoly
35. ____________ invented the phonograph in _________
Diurnals
Selective Perception
Thomas Edison 1877
Samuel Morse 1844
36. Theory that watching mediated violence reduces people's inclination to behave aggressively
Share Number
Catharsis
Cultural Hegemony
Still photography 1839
37. A model stating that effects are limited by individual differences and other factors
Cultivation Theory
Newspaper Hierarchy
Limited Effects Model
Comcast
38. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Agenda Setting
Selective exposure
Soft news
39. Entry-level job - don't know what you will write
Laggards
War
General Assignment Reporters (GAs)
Two-Step Flow theory
40. Technology changes how we live
Samuel Morse 1844
Technological determinism
Gatekeepers
Communication
41. The Nation's largest metropolitan daily
Nellie Bly
William Randolph Hearst
The New York Times
Wire Services
42. One problem with Schramm's model: there is no longer any _______ in the message
Federalist Papers
Stimulation theory
Delay
Alexander Graham Bell 1876
43. Where old and new media collide--media across multiple platforms
War
Nellie Bly
Convergence
TV watching
44. Owning several types of related businesses across the board
Joseph Pulitzer
Horizontal monopoly
Peoplemeter
Economy
45. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Samuel Morse 1844
Delay
A. C. Nielson Co
46. Selection Theory: selective about what you remember
Catharsis theory
General Assignment Reporters (GAs)
Selective Retention
Close-ended questions
47. Sensational stories that do not serve the democratic function of journalism
Soft news
Feedback
Two-Step Flow theory
Empirical research
48. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Viacom/CBS
Experiment
Technological determinism
Identification
49. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Share
Time Warner
Radio usage
Benjamin Harris 1690
50. The percentage of the entire population in that media market
Print media usage
Rating
News Corp.
7 hours a day