Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Publisher - THE Editor - other editors - designers - reporters






2. The recent e-book battle on the Kindle is between these two...






3. Average household has a TV set on...






4. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






5. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






6. Artificial setting - easier and less expensive - but not as accurate in results






7. NBC is believed to have noise for _______ because it is owned by GE






8. Name of the guy Hearst send to Cuba






9. Selection Theory: selective about what you remember






10. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






11. In social cognitive theory - the direct replication of an observed behavior






12. Ownership of media companies by multinational corporations






13. The ______ sends the message






14. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






15. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






16. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






17. Around the World in 72 days--stunt journalist






18. Set of values and shared beliefs






19. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






20. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






21. This invention - used in war - helped to construct the 'inverted pyramid' structure






22. This cheap newsprint created larger readership






23. Entry-level job - don't know what you will write






24. Provide feedback for movies






25. ___________ published Publick Occurences in __________






26. Free - alternative weeklies with a local and political orientation






27. A concentration of media industries into an ever smaller number of companies






28. The TV world is __________________ then the real world






29. A program that is more specialized to a specific demographic






30. Personal noise inserted and pushed in journalism






31. The first major daily






32. Regularly updated online journals that comment on just about everything






33. ___________ invented the printing press in __________






34. Direct - immediate causes and effects research






35. Getting information by word of mouth.






36. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






37. The percentage of the entire population in that media market






38. Selection Theory: only expose ourselves to those that we will agree with already






39. Theory that we only pick media that we will find gratifying






40. Sole owner of Viacom/CBS






41. Awarded every April since 1917 for excellence






42. Media makes the world smaller (technology)--called _____________ ____________






43. The ______ is the receiver of the message






44. Sensational stories that do not serve the democratic function of journalism






45. Peeks mid 50's






46. Theory that we primarily use mass media to check what we already believe






47. Targeting niche audiences--easier to use selection theory






48. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






49. Journalists who use things like Twitter to get info out fast - but they are not professional






50. _____________ created the New York Sun in __________