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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name of the guy Hearst send to Cuba






2. Real-life setting - better - but more expensive






3. A model stating that media has a very direct and universal impact (effect)






4. The percentage of the entire population in that media market






5. Owning several types of related businesses across the board






6. Theory that we only pick media that we will find gratifying






7. Writes on a particular area of interest (crime - sports - etc)






8. Provide feedback for movies






9. Targeting niche audiences--easier to use selection theory






10. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






11. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






12. Media makes the world smaller (technology)--called _____________ ____________






13. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






14. In social cognitive theory - the direct replication of an observed behavior






15. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






16. Single company owns every aspect of business (i.e. production - distribution - etc)






17. Anything that interferes with or alters the message






18. Entry-level job - don't know what you will write






19. Sole owner of News Corp.






20. A powerful effects model using the analogy of firing something through society for a direct hit






21. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






22. The ______ is the source in which the message passes through (example: book - TV channel)






23. Viewing violence causes anti-social behavior among some children






24. One problem with Schramm's model: there is no longer any _______ in the message






25. ____________ invented the phonograph in _________






26. 'The medium is the message'






27. Famous radio broadcast proving limited effects theories






28. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






29. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






30. The ability to effectively and efficiently comprehend and use any form of mediated communication






31. Where old and new media collide--media across multiple platforms






32. Investigative journalists that exposed corruption






33. Framework for our government






34. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






35. ___________ published Publick Occurences in __________






36. Theory that there are multiple opinion leaders that shaper our viewpoints






37. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






38. Peeks in mid 60's






39. Scientific research






40. Artificial setting - easier and less expensive - but not as accurate in results






41. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






42. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






43. Direct - immediate causes and effects research






44. Increasing the amount of advertising and mixing commercial and noncommercial media content






45. Stragglers to buying technology






46. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






47. Margin of error in polls






48. This cheap newsprint created larger readership






49. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






50. The ______ is the receiver of the message







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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