Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






2. __________came up with the basic model of mass communication






3. Media makes the world smaller (technology)--called _____________ ____________






4. The theory stating that war - being more visual - will get the most attention and headlines in the news






5. Peeks in mid 60's






6. Write on specific subject on particular schedule






7. Free - alternative weeklies with a local and political orientation






8. Getting information by word of mouth.






9. Owning several types of related businesses across the board






10. Around the World in 72 days--stunt journalist






11. First American Newspaper






12. Receiver's response to message






13. 'The medium is the message'






14. NBC is believed to have noise for _______ because it is owned by GE






15. Is more credible seeming then newspapers (2 to 1 ratio)






16. Targeting niche audiences--easier to use selection theory






17. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






18. Research that examines larger cultural effects






19. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






20. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






21. This cheap newsprint created larger readership






22. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






23. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






24. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






25. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






26. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






27. Where old and new media collide--media across multiple platforms






28. Theory that we primarily use mass media to check what we already believe






29. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






30. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






31. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






32. Theory that we only pick media that we will find gratifying






33. This relaxed government restrictions on media ownership






34. Weekly news packages in theaters






35. Television's ability to move people toward a common understanding of how things are






36. The TV world is __________________ then the real world






37. Second biggest attention topic in news






38. Suburban or regional versions of a metropolitan paper






39. Stragglers to buying technology






40. Research has already been done for you - you just collect it and put it into your paper






41. Very sensationalistic journalism






42. The biggest owner of radio stations (Dixie Chick controversy)






43. Awarded every April since 1917 for excellence






44. _________ was tried for libel against the British in his newspaper ___________






45. The Nation's largest metropolitan daily






46. A powerful effects model using the analogy of firing something through society for a direct hit






47. Peeks mid 50's






48. Does not establish causality. Covers what the majority thinks. All perception






49. A model stating that media has a very direct and universal impact (effect)






50. Stories that help citizens to make intelligent decisions and keep up with important issues of the day