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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of media companies by multinational corporations
Benjamin Harris 1690
Wire Services
Globalization
News Diffusion
2. Research has already been done for you - you just collect it and put it into your paper
TV
Audimeter
Secondary research
7 hours a day
3. Real-life setting - better - but more expensive
Field experiments
Media Originated Feedback
Soft news
Technological determinism
4. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Laggards
GE/NBC-Universal
Product Placement
Saturation Stage
5. Trying to buy NBC-Universal
Telegraph
Orson Wells 1938
Comcast
Rupert Murdoch
6. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Decoder
Citizen Kane 1941
Blogs
Pulitzer Prize
7. Receiver's response to message
Technological determinism
Economy
Feedback
Two-Step Flow theory
8. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Decoder
Horizontal monopoly
Marshal McLuhan
9. Framework for our government
Federalist Papers
Publick Occurences
Innovators/Early Adaptors
Late Majority
10. Letters to the editor - non-scientific
Audience - visual - economic - political - gatekeepers
Orson Wells 1938
Viacom/CBS
Audience Generated Feedback
11. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Cultivation Analysis
Blogs
Culture
12. The ______ sends the message
Population
Encoder
Federalist Papers
Sample
13. Second biggest attention topic in news
Wire Services
Economy
Columnists
Hard news
14. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Comcast
Content Analysis
Movie usage
15. In social cognitive theory - the direct replication of an observed behavior
General Assignment Reporters (GAs)
Imitation
Federalist Papers
Global village
16. Media makes the world smaller (technology)--called _____________ ____________
A. C. Nielson Co
Global village
TV
News Corp.
17. A social science on human behavior
Powerful Effects Model
Communication
Wilbur Schramm
Gannett and McClatchy
18. Getting information by word of mouth.
Critical research
Experiment
Two Step Flow
5%
19. The biggest owner of radio stations (Dixie Chick controversy)
Telecommunications Act of 1996
Desensitization
Clear Channel
Population
20. Very sensationalistic journalism
Identification
News Hole
Yellow Journalism
3 hours a day
21. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Wire Services
Remington
TV
22. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Catharsis
Rupert Murdoch
Integrated audience reach
Lab experiments
23. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
Audimeter
Share
Share Number
24. The first major daily
Delay
Print media usage
The New York Sun
Imitation
25. Stragglers to buying technology
Uses and Gratification
Agenda-Setting Effect
Late Majority
Population
26. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Clear Channel
NY Times
Culture
27. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Stimulation theory
Convergence
Media literacy
28. 'The medium is the message'
Marshal McLuhan
Cultivation Theory
Disney
Benjamin Day 1833
29. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
William Randolph Hearst
Joint Operating Agreements (JOAs)
Viacom/CBS
Radio usage
30. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Experiment
Johannes Gutenberg 1456
Paul Lazarsfield
Summer
31. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Benjamin Harris 1690
Open-Ended questions
Agenda-Setting Effect
32. This cheap newsprint created larger readership
Innovators/Early Adaptors
Panel Study
Penny Press
small town papers
33. Owning several types of related businesses across the board
The New York Times
Horizontal monopoly
Product Placement
cartoons
34. Recently announced that it would charge for frequent access to website (newspaper)
Clear Channel
Sample
NY Times
Watergate Nixon
35. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
Noise
Globalization
Hypercommercialism
36. Sole owner of Viacom/CBS
Sumner Redstone
Integrated audience reach
Early Window
Field experiments
37. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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183
38. Original research. Do it yourself
Empirical research
Primary Research
Critical research
Sample
39. Is more credible seeming then newspapers (2 to 1 ratio)
5%
Newspaper Hierarchy
Summer
TV
40. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Noise
Cultivation Analysis
Telecommunications Act of 1996
Muckrakers
41. Always greater then the rating number
Selective Perception
Share Number
Zoned editions
3 hours a day
42. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Bias
Communication
Population
43. Intellectual questioning about culture and its effect--leads to cultural theory
Johannes Gutenberg 1456
Selective Retention
Qualitative research
GE/NBC-Universal
44. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Delay
Horizontal monopoly
Watergate Nixon
War
45. Regularly updated online journals that comment on just about everything
War
Blogs
News Corp.
3 hours a day
46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Jukebox
Share
Critical research
Desensitization
47. Provide feedback for movies
William Randolph Hearst
GE/NBC-Universal
Audience - visual - economic - political - gatekeepers
Preview Audiences
48. Theory that we only pick media that we will find gratifying
Stimulation theory
Uses and Gratification
Population
Preview Audiences
49. Theory that watching mediated violence reduces people's inclination to behave aggressively
Summer
Catharsis
Two Step Flow
Wire Services
50. Research that examines larger cultural effects
Audience Generated Feedback
Critical research
Desensitization
Watergate Nixon