Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Regularly updated online journals that comment on just about everything






2. Theory that watching mediated violence reduces people's inclination to behave aggressively






3. Write on specific subject on particular schedule






4. A model stating that media can effect some people - but not others (not everyone)






5. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






6. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






7. Framework for our government






8. Viewing violence causes anti-social behavior among some children






9. Has the most TV audience






10. Writes on a particular area of interest (crime - sports - etc)






11. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






12. The Nation's largest metropolitan daily






13. Where old and new media collide--media across multiple platforms






14. The ______ sends the message






15. This invention - used in war - helped to construct the 'inverted pyramid' structure






16. Awarded every April since 1917 for excellence






17. Placing of stories around ads






18. The TV world is __________________ then the real world






19. Sole owner of Viacom/CBS






20. ___________ published Publick Occurences in __________






21. Set of values and shared beliefs






22. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






23. Sensational stories that do not serve the democratic function of journalism






24. Real-life setting - better - but more expensive






25. Peeks mid 50's






26. One problem with Schramm's model: there is no longer any _______ in the message






27. Media makes the world smaller (technology)--called _____________ ____________






28. Has the fewest TV viewers






29. Sole owner of News Corp.






30. A program that is more specialized to a specific demographic






31. Story order emphasis that eventually shapes our world views and values of importance






32. Records what the TV set was currently set on






33. Letters to the editor - non-scientific






34. Television's ability to move people toward a common understanding of how things are






35. Peeks in late teens






36. These papers are still doing good despite the rapid circulation of newspapers






37. Collection of data that can be characterized and counted in a way. Type of empirical research






38. Theory stating that media defines the world for us (over-arching theory)






39. Selection Theory: only expose ourselves to those that we will agree with already






40. Increasing the amount of advertising and mixing commercial and noncommercial media content






41. The percentage of the entire population in that media market






42. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






43. Part of a survey. More then just a one word answer needed. No yes or no questions






44. In social cognitive theory - the direct replication of an observed behavior






45. First American Newspaper






46. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






47. aguerre and Niepce invented _________ in ____________






48. Recently announced that it would charge for frequent access to website (newspaper)






49. A powerful effects model using the analogy of firing something through society for a direct hit






50. Targeting niche audiences--easier to use selection theory