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Test your basic knowledge |
Mass Communications
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Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Clear Channel
Lab experiments
Penny Press
Close-ended questions
2. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Noise
News Corp.
Viacom/CBS
Albert Bandura
3. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Thomas Edison 1877
Time Warner
Winter
Critical research
4. The biggest owner of radio stations (Dixie Chick controversy)
Identification
Secondary research
Thomas Edison 1877
Clear Channel
5. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Contagion effect
GE/NBC-Universal
Sample
Early Window
6. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
5%
Alternative Press
Pulitzer Prize
Oligopoly
7. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Winter
Product Placement
Peoplemeter
Benjamin Day 1833
8. Owning several types of related businesses across the board
Horizontal monopoly
Two Step Flow
Benjamin Day 1833
Panel Study
9. The TV world is __________________ then the real world
60% More violent
Cultural Hegemony
Agenda-Setting Effect
John Peter Zenger New York Weekly
10. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Media Originated Feedback
Vertical monopoly
NY Times
Product Placement
11. Peeks in mid 60's
Cultivation Analysis
7 hours a day
Cable a' la Carte
TV watching
12. aguerre and Niepce invented _________ in ____________
Movie usage
Contagion effect
Still photography 1839
Newspaper Hierarchy
13. Selection Theory: selective about what we ACTUALLY listen to
Empirical research
Selective Perception
Feedback
Clear Channel
14. Universe. Entirety of what you are studying.
Zoned editions
Telecommunications Act of 1996
Population
Preview Audiences
15. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Pulitzer Prize
Winter
Selective exposure
16. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
GE/NBC-Universal
J.D. Salinger
Imitation
Cultivation Analysis
17. The Nation's largest metropolitan daily
Identification
The New York Times
War
Early Majority
18. Suburban or regional versions of a metropolitan paper
Economy
Reinforcement Theory
Zoned editions
Muckrakers
19. Trying to buy NBC-Universal
Content Analysis
Reinforcement Theory
Contagion effect
Comcast
20. People that continue to hold out on technologies
Citizen Kane 1941
Yellow Journalism
Economy
Laggards
21. NBC is believed to have noise for _______ because it is owned by GE
Interpreter
Early Window
War
Content Analysis
22. A program that is more specialized to a specific demographic
Imitation
News Hole
Newsreel
Narrowcasting
23. Selection Theory: selective about what you remember
Samuel Morse 1844
Selective Retention
Primary Research
Gannett and McClatchy
24. True frontrunners of our daily newspaper (local news on news sheets
Telecommunications Act of 1996
Orson Wells 1938
Diurnals
Telegraph
25. Father of Social Science Research
Open-Ended questions
Media Originated Feedback
Johannes Gutenberg 1456
Paul Lazarsfield
26. __________came up with the basic model of mass communication
Convergence
J.D. Salinger
Powerful Effects Model
Wilbur Schramm
27. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Narrowcasting
The New York Times
Print media usage
28. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Field experiments
Technological determinism
Burning Tank Theory
29. _________ broadcasted War of the Worlds on Halloween _______.
Share
Culture
News Corp.
Orson Wells 1938
30. The two (in order) largest newspaper chains (USA Today is owned by one)
Agenda-Setting Effect
Selective Retention
Gannett and McClatchy
Benjamin Harris 1690
31. Theory that we primarily use mass media to check what we already believe
Saturation Stage
Reinforcement Theory
Citizen Kane 1941
Hard news
32. The first major daily
Beat Reporters
Rating
News Hole
The New York Sun
33. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Beat Reporters
Newspaper Hierarchy
Albert Bandura
34. Theory that watching mediated violence reduces people's inclination to behave aggressively
Horizontal monopoly
Catharsis
7 hours a day
Technological determinism
35. Has the fewest TV viewers
Rupert Murdoch
Summer
Disney
Selective exposure
36. When one culture forces or pushes their culture on another
Cable a' la Carte
Cultural Hegemony
Federalist Papers
Newspaper Hierarchy
37. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Globalization
Citizen Kane 1941
Primary Research
38. Peeks in mid 20's
Burning Tank Theory
Cable a' la Carte
Wire Services
Movie usage
39. Television's ability to move people toward a common understanding of how things are
Mainstreaming
7 hours a day
Uses and Gratification
Federalist Papers
40. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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41. Part of a survey. More then just a one word answer needed. No yes or no questions
War
Open-Ended questions
Yellow Journalism
Share Number
42. _____________ invented the telephone in _____________
Two Step Flow
Hypercommercialism
Alexander Graham Bell 1876
Culture
43. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Decoder
Technological determinism
Multi-Step Flow theory
44. Publisher - THE Editor - other editors - designers - reporters
Rupert Murdoch
Newspaper Hierarchy
Movie usage
TV
45. Recently announced that it would charge for frequent access to website (newspaper)
Primary Research
Time Warner
Johannes Gutenberg 1456
NY Times
46. Around the World in 72 days--stunt journalist
Telegraph
60% More violent
Cultivation Analysis
Nellie Bly
47. Margin of error in polls
Penny Press
Johannes Gutenberg 1456
Benjamin Harris 1690
5%
48. This cheap newsprint created larger readership
Columnists
Penny Press
Administrative research
Laggards
49. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Experiment
Qualitative research
Integrated audience reach
50. Average household has a TV set on...
Vertical monopoly
Lab experiments
Print media usage
7 hours a day
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