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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Two Step Flow
Joint Operating Agreements (JOAs)
Secondary research
2. True frontrunners of our daily newspaper (local news on news sheets
Sumner Redstone
Stimulation theory
Diurnals
Feedback
3. Sole owner of Viacom/CBS
TV
Joint Operating Agreements (JOAs)
Technological determinism
Sumner Redstone
4. Single company owns every aspect of business (i.e. production - distribution - etc)
Agenda Setting
Vertical monopoly
Newspaper Hierarchy
Cable a' la Carte
5. These papers are still doing good despite the rapid circulation of newspapers
Media Originated Feedback
Share Number
Yellow Journalism
small town papers
6. Selection Theory: only expose ourselves to those that we will agree with already
Diurnals
Selective exposure
Rating
Joint Operating Agreements (JOAs)
7. Entry-level job - don't know what you will write
60% More violent
Fact about the usage of the media
Disney
General Assignment Reporters (GAs)
8. Personal noise inserted and pushed in journalism
Bias
Time Warner
Disney
Limited Effects Model
9. Investigative journalists that exposed corruption
Technological determinism
Muckrakers
Reinforcement Theory
Economy
10. A model stating that media has a very direct and universal impact (effect)
Wilbur Schramm
Lab experiments
General Assignment Reporters (GAs)
Powerful Effects Model
11. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Globalization
Culture
Powerful Effects Model
12. Increasing the amount of advertising and mixing commercial and noncommercial media content
Time Warner
Two-Step Flow theory
Hypercommercialism
Uses and Gratification
13. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Wire Services
Narrowcasting
Media literacy
14. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Global village
Population
Beat Reporters
Joseph Pulitzer
15. Original research. Do it yourself
NY Times
J.D. Salinger
Zoned editions
Primary Research
16. Average household has a TV set on...
News Corp.
Burning Tank Theory
7 hours a day
News Diffusion
17. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
J.D. Salinger
Audience - visual - economic - political - gatekeepers
Share
18. Research that examines larger cultural effects
Winter
Critical research
Saturation Stage
Muckrakers
19. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
Lab experiments
Limited Effects Model
Global village
20. A concentration of media industries into an ever smaller number of companies
Qualitative research
Gannett and McClatchy
Oligopoly
Catharsis theory
21. Free - alternative weeklies with a local and political orientation
Hypercommercialism
Catharsis
Dissident Press
Sample
22. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Uses and Gratification
Imitation
GE/NBC-Universal
Fact about the usage of the media
23. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Time Warner
Passive Peoplemeter
William Randolph Hearst
24. Sole owner of News Corp.
Rupert Murdoch
Audience Generated Feedback
Sumner Redstone
Agenda-Setting Effect
25. Placing of stories around ads
News Hole
Orson Wells 1938
Administrative research
Beat Reporters
26. Average American spends _________________________ listening to the radio
5%
Empirical research
3 hours a day
Dissonance Theory
27. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Economy
Reinforcement Theory
Media literacy
Watergate Nixon
28. Real-life setting - better - but more expensive
Jukebox
Gatekeepers
Field experiments
Powerful Effects Model
29. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Experiment
Radio usage
Zoned editions
Wilbur Schramm
30. Always greater then the rating number
Remington
Newspaper Hierarchy
Globalization
Share Number
31. A model stating that effects are limited by individual differences and other factors
Newspaper Hierarchy
Innovators/Early Adaptors
Limited Effects Model
small town papers
32. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Experiment
Passive Peoplemeter
Burning Tank Theory
Cultivation Analysis
33. Part of a survey. More then just a one word answer needed. No yes or no questions
J.D. Salinger
Close-ended questions
Disney
Open-Ended questions
34. Regularly updated online journals that comment on just about everything
Laggards
Selective Perception
Blogs
Mixed Effects Model
35. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
War of the Worlds
John Peter Zenger New York Weekly
Audience Generated Feedback
36. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Content Analysis
Saturation Stage
Communication
Interpreter
37. Awarded every April since 1917 for excellence
Pulitzer Prize
Catharsis
Administrative research
Citizen Kane 1941
38. Peeks in mid 60's
Marshal McLuhan
TV watching
Print media usage
News Hole
39. Records what the TV set was currently set on
Preview Audiences
Integrated audience reach
Marshal McLuhan
Audimeter
40. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
60% More violent
Albert Bandura
Primary Research
Administrative research
41. Theory stating that media defines the world for us (over-arching theory)
Gannett and McClatchy
Arbitron
Albert Bandura
Cultivation Theory
42. Writes on a particular area of interest (crime - sports - etc)
Communication
Gannett and McClatchy
Beat Reporters
Lab experiments
43. Famous radio broadcast proving limited effects theories
Innovators/Early Adaptors
Interpreter
War of the Worlds
Empirical research
44. Trying to buy NBC-Universal
TV
Narrowcasting
Comcast
Two Step Flow
45. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Joint Operating Agreements (JOAs)
Catharsis
Administrative research
Open-Ended questions
46. The first major daily
Economy
The New York Sun
Soft news
Empirical research
47. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Field experiments
Gatekeepers
Open-Ended questions
Powerful Effects Model
48. Second biggest attention topic in news
Media Originated Feedback
Economy
Samuel Morse 1844
Alternative Press
49. The ______ sends the message
Encoder
Oligopoly
3 hours a day
Lab experiments
50. Weekly news packages in theaters
Alexander Graham Bell 1876
Empirical research
Newsreel
Horizontal monopoly