Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _________ was tried for libel against the British in his newspaper ___________






2. The recent e-book battle on the Kindle is between these two...






3. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






4. Entry-level job - don't know what you will write






5. Ownership of media companies by multinational corporations






6. aguerre and Niepce invented _________ in ____________






7. The ability to effectively and efficiently comprehend and use any form of mediated communication






8. Free - alternative weeklies with a local and political orientation






9. A model stating that media can effect some people - but not others (not everyone)






10. The first major daily






11. Writes on a particular area of interest (crime - sports - etc)






12. Average American spends _________________________ listening to the radio






13. The biggest owner of radio stations (Dixie Chick controversy)






14. This host demonstrated cultural imperialism in campaigning for the Finland President

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15. Publisher - THE Editor - other editors - designers - reporters






16. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






17. Letters to the editor - non-scientific






18. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






19. The two (in order) largest newspaper chains (USA Today is owned by one)






20. The ______ sends the message






21. People that will buy news technologies first






22. A proportion taken to represent the population






23. Targeting niche audiences--easier to use selection theory






24. Always greater then the rating number






25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






26. Media makes the world smaller (technology)--called _____________ ____________






27. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






28. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






29. The ______ is the receiver of the message






30. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






31. Second biggest attention topic in news






32. Intellectual questioning about culture and its effect--leads to cultural theory






33. A model stating that media has a very direct and universal impact (effect)






34. _________ broadcasted War of the Worlds on Halloween _______.






35. This invention - used in war - helped to construct the 'inverted pyramid' structure






36. A program that is more specialized to a specific demographic






37. Theory stating that media defines the world for us (over-arching theory)






38. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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39. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






40. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






41. Framework for our government






42. This cheap newsprint created larger readership






43. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






45. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






46. Universe. Entirety of what you are studying.






47. Around the World in 72 days--stunt journalist






48. People that continue to hold out on technologies






49. A model stating that effects are limited by individual differences and other factors






50. Has the most TV audience