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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.
Interpreter
7 hours a day
Horizontal monopoly
Two Step Flow
2. Regularly updated online journals that comment on just about everything
Sample
Integrated audience reach
Beat Reporters
Blogs
3. True frontrunners of our daily newspaper (local news on news sheets
Yellow Journalism
Multi-Step Flow theory
Diurnals
Qualitative research
4. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Critical research
Multi-Step Flow theory
Globalization
5. A program that is more specialized to a specific demographic
Joseph Pulitzer
Narrowcasting
Winter
Open-Ended questions
6. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Hypercommercialism
Catharsis theory
Laggards
Selective exposure
7. Scientific research
Empirical research
Stimulation theory
Albert Bandura
Panel Study
8. _____________ created the New York Sun in __________
Benjamin Day 1833
Publick Occurences
Survey
War
9. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Soft news
Citizen Kane 1941
Dissident Press
10. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Early Majority
Time Warner
John Peter Zenger New York Weekly
Viacom/CBS
11. Part of a survey. More then just a one word answer needed. No yes or no questions
Newsreel
Stimulation theory
Open-Ended questions
Late Majority
12. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Narrowcasting
Watergate Nixon
Rating
Wire Services
13. Free - alternative weeklies with a local and political orientation
Share Number
Dissident Press
Empirical research
Comcast
14. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Innovators/Early Adaptors
Preview Audiences
Dissonance Theory
Rupert Murdoch
15. Average household has a TV set on...
Passive Peoplemeter
7 hours a day
Movie usage
Reinforcement Theory
16. Sole owner of Viacom/CBS
Globalization
Uses and Gratification
Sumner Redstone
Beat Reporters
17. The biggest owner of radio stations (Dixie Chick controversy)
Limited Effects Model
Radio usage
Yellow Journalism
Clear Channel
18. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Qualitative research
Media Originated Feedback
Sumner Redstone
Primary Research
19. Receiver's response to message
Marshal McLuhan
Agenda-Setting Effect
Peoplemeter
Feedback
20. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
General Assignment Reporters (GAs)
Burning Tank Theory
Communication
21. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
News Hole
Integrated audience reach
Catharsis
Print media usage
22. Television's ability to move people toward a common understanding of how things are
Mainstreaming
GE/NBC-Universal
Penny Press
Joseph Pulitzer
23. Single company owns every aspect of business (i.e. production - distribution - etc)
Publick Occurences
Dissonance Theory
Vertical monopoly
Winter
24. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Powerful Effects Model
Agenda-Setting Effect
Panel Study
Passive Peoplemeter
25. The ability to effectively and efficiently comprehend and use any form of mediated communication
cartoons
Narrowcasting
Media literacy
Citizen Journalists
26. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Pulitzer Prize
News Diffusion
Zoned editions
27. A proportion taken to represent the population
Sample
Newsreel
Gannett and McClatchy
Thomas Edison 1877
28. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Economy
Mixed Effects Model
60% More violent
29. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Penny Press
War of the Worlds
Experiment
Citizen Kane 1941
30. Journalists who use things like Twitter to get info out fast - but they are not professional
William Randolph Hearst
Citizen Kane 1941
Citizen Journalists
5%
31. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Critical research
Joseph Pulitzer
Reinforcement Theory
32. Sole owner of News Corp.
7 hours a day
Cultivation Analysis
Rupert Murdoch
Albert Bandura
33. Technology changes how we live
Blogs
Uses and Gratification
Print media usage
Technological determinism
34. Selection Theory: only expose ourselves to those that we will agree with already
Economy
Selective exposure
Share
Sample
35. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Integrated audience reach
Catharsis theory
GE/NBC-Universal
Desensitization
36. Weekly news packages in theaters
Zoned editions
Disney
Newsreel
Cultivation Theory
37. First American Newspaper
Publick Occurences
Cultivation Analysis
Close-ended questions
Orson Wells 1938
38. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Remington
Cultural Hegemony
Hypercommercialism
39. This host demonstrated cultural imperialism in campaigning for the Finland President
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40. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Columnists
Panel Study
Gatekeepers
Soft news
41. Artificial setting - easier and less expensive - but not as accurate in results
Watergate Nixon
Encoder
Lab experiments
Wire Services
42. Theory stating that media defines the world for us (over-arching theory)
Bias
Cultivation Theory
Benjamin Harris 1690
A. C. Nielson Co
43. The percentage of the entire population in that media market
Beat Reporters
Rating
small town papers
Late Majority
44. Set of values and shared beliefs
Share Number
Culture
Johannes Gutenberg 1456
60% More violent
45. Story order emphasis that eventually shapes our world views and values of importance
Agenda Setting
Summer
Content Analysis
Experiment
46. The ______ is the source in which the message passes through (example: book - TV channel)
Preview Audiences
Telegraph
Interpreter
Communication
47. Famous radio broadcast proving limited effects theories
Newsreel
War of the Worlds
Wire Services
3 hours a day
48. Margin of error in polls
Survey
Audience - visual - economic - political - gatekeepers
5%
Horizontal monopoly
49. NBC is believed to have noise for _______ because it is owned by GE
TV
cartoons
Time Warner
War
50. Ownership of media companies by multinational corporations
Payne Fund Studies 1929
Globalization
Samuel Morse 1844
Newsreel