Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of media companies by multinational corporations






2. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






3. Scientific research






4. The opinion stage to observable research






5. Sensational stories that do not serve the democratic function of journalism






6. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






7. Media makes the world smaller (technology)--called _____________ ____________






8. Artificial setting - easier and less expensive - but not as accurate in results






9. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






10. ____________ invented the phonograph in _________






11. This relaxed government restrictions on media ownership






12. Direct - immediate causes and effects research






13. Targeting niche audiences--easier to use selection theory






14. _____________ invented the telegraph in ____________ ('What hath God wrought')






15. Theory stating that media defines the world for us (over-arching theory)






16. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






17. This host demonstrated cultural imperialism in campaigning for the Finland President

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18. Peeks in mid 60's






19. Write on specific subject on particular schedule






20. Where old and new media collide--media across multiple platforms






21. The theory stating that war - being more visual - will get the most attention and headlines in the news






22. Placing of stories around ads






23. Theory that we primarily use mass media to check what we already believe






24. Regularly updated online journals that comment on just about everything






25. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






26. People that will buy news technologies first






27. Intellectual questioning about culture and its effect--leads to cultural theory






28. ___________ invented the printing press in __________






29. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






30. _________ was tried for libel against the British in his newspaper ___________






31. Collection of data that can be characterized and counted in a way. Type of empirical research






32. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






33. Famous radio broadcast proving limited effects theories






34. Very sensationalistic journalism






35. If the media covers terrorist attacks - it leads to more terrorist attacks






36. This cheap newsprint created larger readership






37. True frontrunners of our daily newspaper (local news on news sheets






38. NBC is believed to have noise for _______ because it is owned by GE






39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






40. Suburban or regional versions of a metropolitan paper






41. The ability to effectively and efficiently comprehend and use any form of mediated communication






42. Died recently - wrote The Catcher in the Rye






43. A model stating that media has a very direct and universal impact (effect)






44. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






45. The two (in order) largest newspaper chains (USA Today is owned by one)






46. Universe. Entirety of what you are studying.






47. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






48. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






49. The Nation's largest metropolitan daily






50. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War