SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.
Selective Retention
Rupert Murdoch
Late Majority
Early Majority
2. Artificial setting - easier and less expensive - but not as accurate in results
7 hours a day
Noise
Lab experiments
Conan O'Brian
3. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Watergate Nixon
Close-ended questions
Peoplemeter
Arbitron
4. The ______ is the receiver of the message
Media literacy
Decoder
Johannes Gutenberg 1456
News Corp.
5. Anything that interferes with or alters the message
Stimulation theory
Administrative research
Noise
News Diffusion
6. Sole owner of Viacom/CBS
Sumner Redstone
Rupert Murdoch
Paul Lazarsfield
Technological determinism
7. The opinion stage to observable research
Administrative research
Sample
Empirical research
Agenda-Setting Effect
8. Writes on a particular area of interest (crime - sports - etc)
Winter
Audience - visual - economic - political - gatekeepers
Beat Reporters
Two-Step Flow theory
9. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Globalization
Penny Press
Media literacy
10. Media makes the world smaller (technology)--called _____________ ____________
Selective exposure
Johannes Gutenberg 1456
Cultivation Theory
Global village
11. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Late Majority
Early Window
Benjamin Day 1833
Panel Study
12. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
TV
Citizen Kane 1941
Critical research
13. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Encoder
Conan O'Brian
Disney
Wilbur Schramm
14. Original research. Do it yourself
Primary Research
Summer
Catharsis theory
Media literacy
15. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Audimeter
Secondary research
Experiment
Newsreel
16. NBC is believed to have noise for _______ because it is owned by GE
Rupert Murdoch
War
Primary Research
Citizen Kane 1941
17. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Muckrakers
Soft news
Agenda-Setting Effect
Benjamin Harris 1690
18. Peeks in mid 60's
News Hole
Still photography 1839
Noise
TV watching
19. Theory stating that media defines the world for us (over-arching theory)
Conan O'Brian
Cultivation Theory
J.D. Salinger
War
20. In social cognitive theory - the direct replication of an observed behavior
Imitation
Blogs
Stimulation theory
Diurnals
21. Set of values and shared beliefs
Yellow Journalism
Pulitzer Prize
Culture
Innovators/Early Adaptors
22. A model stating that media can effect some people - but not others (not everyone)
Jukebox
Narrowcasting
Mixed Effects Model
Pulitzer Prize
23. Letters to the editor - non-scientific
The New York Times
Imitation
Audience Generated Feedback
Disney
24. If the media covers terrorist attacks - it leads to more terrorist attacks
Share Number
Alternative Press
Passive Peoplemeter
Contagion effect
25. Selection Theory: only expose ourselves to those that we will agree with already
Clear Channel
Yellow Journalism
Feedback
Selective exposure
26. Sensational stories that do not serve the democratic function of journalism
The New York Times
Critical research
Rupert Murdoch
Soft news
27. Viewing violence causes anti-social behavior among some children
Still photography 1839
Audimeter
Stimulation theory
Cultural Hegemony
28. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Noise
Joseph Pulitzer
Media Originated Feedback
Close-ended questions
29. Entry-level job - don't know what you will write
Convergence
Late Majority
Telegraph
General Assignment Reporters (GAs)
30. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
31. Journalists who use things like Twitter to get info out fast - but they are not professional
Hard news
Catharsis
Citizen Journalists
Share
32. Awarded every April since 1917 for excellence
Pulitzer Prize
Global village
Two Step Flow
Primary Research
33. Margin of error in polls
Content Analysis
5%
Orson Wells 1938
Late Majority
34. Story order emphasis that eventually shapes our world views and values of importance
War of the Worlds
Agenda Setting
5%
Peoplemeter
35. The biggest owner of radio stations (Dixie Chick controversy)
Columnists
Two-Step Flow theory
Clear Channel
Publick Occurences
36. True frontrunners of our daily newspaper (local news on news sheets
Contagion effect
Uses and Gratification
Rupert Murdoch
Diurnals
37. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Horizontal monopoly
Stimulation theory
Two Step Flow
Albert Bandura
38. Peeks mid 50's
Administrative research
Print media usage
Narrowcasting
Survey
39. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Contagion effect
Sumner Redstone
Cable a' la Carte
40. Suburban or regional versions of a metropolitan paper
Share Number
Wire Services
Product Placement
Zoned editions
41. Scientific research
Rupert Murdoch
Encoder
Empirical research
Wilbur Schramm
42. Records what the TV set was currently set on
Cultural Hegemony
Diurnals
Jukebox
Audimeter
43. Theory that watching mediated violence reduces people's inclination to behave aggressively
Joint Operating Agreements (JOAs)
Catharsis
Selective Retention
Arbitron
44. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
Encoder
Culture
Fact about the usage of the media
45. Stragglers to buying technology
Citizen Journalists
Samuel Morse 1844
Close-ended questions
Late Majority
46. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Share Number
Contagion effect
Narrowcasting
News Diffusion
47. Personal noise inserted and pushed in journalism
Bias
Thomas Edison 1877
Sample
Disney
48. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
7 hours a day
A. C. Nielson Co
Catharsis theory
Wire Services
49. Where old and new media collide--media across multiple platforms
Convergence
Zoned editions
Selective exposure
Integrated audience reach
50. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Laggards
Jukebox
A. C. Nielson Co
5%
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests