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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Jukebox
The New York Sun
Albert Bandura
Comcast
2. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
cartoons
Globalization
A. C. Nielson Co
5%
3. Father of Social Science Research
Paul Lazarsfield
Orson Wells 1938
Time Warner
Empirical research
4. Increasing the amount of advertising and mixing commercial and noncommercial media content
Share
Hypercommercialism
Encoder
Yellow Journalism
5. Peeks mid 50's
Laggards
Print media usage
Winter
Cultural Hegemony
6. The theory stating that war - being more visual - will get the most attention and headlines in the news
Technological determinism
Identification
Burning Tank Theory
Time Warner
7. If the media covers terrorist attacks - it leads to more terrorist attacks
Mixed Effects Model
Disney
Contagion effect
Wire Services
8. Anything that interferes with or alters the message
Noise
Innovators/Early Adaptors
Benjamin Harris 1690
Conan O'Brian
9. A program that is more specialized to a specific demographic
Delay
Audience - visual - economic - political - gatekeepers
Federalist Papers
Narrowcasting
10. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Blogs
Product Placement
Magic Bullet Theory
John Peter Zenger New York Weekly
11. Viewing violence causes anti-social behavior among some children
Stimulation theory
Telegraph
Publick Occurences
Close-ended questions
12. Direct - immediate causes and effects research
Narrowcasting
Share Number
Administrative research
Empirical research
13. Owning several types of related businesses across the board
Telegraph
Diurnals
Gatekeepers
Horizontal monopoly
14. Writes on a particular area of interest (crime - sports - etc)
Orson Wells 1938
Close-ended questions
Rupert Murdoch
Beat Reporters
15. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Amazon and MacMillan Publishing
Dissonance Theory
Global village
Open-Ended questions
16. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Cable a' la Carte
Share
Federalist Papers
Cultural Hegemony
17. When one culture forces or pushes their culture on another
Vertical monopoly
Summer
Two Step Flow
Cultural Hegemony
18. Media makes the world smaller (technology)--called _____________ ____________
Globalization
Global village
Payne Fund Studies 1929
Imitation
19. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Beat Reporters
Zoned editions
Powerful Effects Model
20. aguerre and Niepce invented _________ in ____________
Empirical research
War
Still photography 1839
Yellow Journalism
21. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
News Diffusion
Nellie Bly
Oligopoly
22. A model stating that media has a very direct and universal impact (effect)
Technological determinism
Powerful Effects Model
Catharsis theory
NY Times
23. Records what the TV set was currently set on
Samuel Morse 1844
Mixed Effects Model
60% More violent
Audimeter
24. Selection Theory: selective about what you remember
TV
Powerful Effects Model
Selective Retention
Muckrakers
25. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Communication
News Diffusion
Primary Research
Albert Bandura
26. True frontrunners of our daily newspaper (local news on news sheets
Time Warner
Diurnals
Uses and Gratification
Panel Study
27. Publisher - THE Editor - other editors - designers - reporters
Gannett and McClatchy
Newspaper Hierarchy
Oligopoly
Secondary research
28. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Two Step Flow
GE/NBC-Universal
Contagion effect
Early Majority
29. Selection Theory: only expose ourselves to those that we will agree with already
Experiment
Reinforcement Theory
Selective exposure
Sample
30. Peeks in mid 20's
General Assignment Reporters (GAs)
Movie usage
Encoder
Selective Retention
31. Regularly updated online journals that comment on just about everything
Blogs
John Peter Zenger New York Weekly
Selective exposure
Oligopoly
32. NBC is believed to have noise for _______ because it is owned by GE
Stimulation theory
War
Laggards
Muckrakers
33. Is more credible seeming then newspapers (2 to 1 ratio)
Early Window
The New York Sun
TV
General Assignment Reporters (GAs)
34. Set of values and shared beliefs
small town papers
Soft news
7 hours a day
Culture
35. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Field experiments
A. C. Nielson Co
60% More violent
36. Average household has a TV set on...
A. C. Nielson Co
cartoons
7 hours a day
Empirical research
37. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Disney
Diurnals
Soft news
Hard news
38. Has the fewest TV viewers
Radio usage
Content Analysis
Identification
Summer
39. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Diurnals
Audience - visual - economic - political - gatekeepers
Yellow Journalism
Publick Occurences
40. Stragglers to buying technology
Dissonance Theory
Newspaper Hierarchy
Late Majority
Remington
41. Very sensationalistic journalism
Clear Channel
Conan O'Brian
Identification
Yellow Journalism
42. Television's ability to move people toward a common understanding of how things are
Open-Ended questions
Product Placement
Blogs
Mainstreaming
43. Does not establish causality. Covers what the majority thinks. All perception
A. C. Nielson Co
Soft news
Survey
Cable a' la Carte
44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Saturation Stage
Viacom/CBS
Watergate Nixon
Samuel Morse 1844
45. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
60% More violent
Wire Services
Contagion effect
Citizen Kane 1941
46. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Product Placement
Media Originated Feedback
Narrowcasting
Identification
47. ____________ invented the phonograph in _________
Early Window
Thomas Edison 1877
small town papers
Audience Generated Feedback
48. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
60% More violent
Arbitron
Communication
3 hours a day
49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Two Step Flow
Sample
Interpreter
Agenda-Setting Effect
50. A model stating that media can effect some people - but not others (not everyone)
Alternative Press
Close-ended questions
Mixed Effects Model
Desensitization