Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first major daily






2. Peeks in mid 20's






3. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






4. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






5. Peeks in mid 60's






6. 'The medium is the message'






7. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






8. Research has already been done for you - you just collect it and put it into your paper






9. Regularly updated online journals that comment on just about everything






10. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






11. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






12. Original research. Do it yourself






13. These papers are still doing good despite the rapid circulation of newspapers






14. Suburban or regional versions of a metropolitan paper






15. Weekly news packages in theaters






16. A program that is more specialized to a specific demographic






17. Journalists who use things like Twitter to get info out fast - but they are not professional






18. The Nation's largest metropolitan daily






19. Universe. Entirety of what you are studying.






20. Name of the guy Hearst send to Cuba






21. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






22. Where old and new media collide--media across multiple platforms






23. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






24. Has the fewest TV viewers






25. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






26. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






27. Awarded every April since 1917 for excellence






28. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






29. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






30. Stragglers to buying technology






31. Around the World in 72 days--stunt journalist






32. __________came up with the basic model of mass communication






33. Sensational stories that do not serve the democratic function of journalism






34. Artificial setting - easier and less expensive - but not as accurate in results






35. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






36. Records what the TV set was currently set on






37. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






38. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






39. Letters to the editor - non-scientific






40. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






41. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






42. This cheap newsprint created larger readership






43. Theory that we only pick media that we will find gratifying






44. Provide feedback for movies






45. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






46. Anything that interferes with or alters the message






47. Selection Theory: only expose ourselves to those that we will agree with already






48. Theory that there are multiple opinion leaders that shaper our viewpoints






49. Always greater then the rating number






50. Has the most TV audience