Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One problem with Schramm's model: there is no longer any _______ in the message






2. The ______ is the source in which the message passes through (example: book - TV channel)






3. Entry-level job - don't know what you will write






4. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






5. Scientific research






6. aguerre and Niepce invented _________ in ____________






7. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






8. Where old and new media collide--media across multiple platforms






9. Free - alternative weeklies with a local and political orientation






10. Theory that we primarily use mass media to check what we already believe






11. Weekly news packages in theaters






12. Owning several types of related businesses across the board






13. Media makes the world smaller (technology)--called _____________ ____________






14. NBC is believed to have noise for _______ because it is owned by GE






15. Write on specific subject on particular schedule






16. Technology changes how we live






17. A model stating that media has a very direct and universal impact (effect)






18. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






19. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






20. _____________ invented the telephone in _____________






21. Story order emphasis that eventually shapes our world views and values of importance






22. In social cognitive theory - the direct replication of an observed behavior






23. Anything that interferes with or alters the message






24. _________ was tried for libel against the British in his newspaper ___________






25. Journalists who use things like Twitter to get info out fast - but they are not professional






26. Single company owns every aspect of business (i.e. production - distribution - etc)






27. Second biggest attention topic in news






28. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






29. Stragglers to buying technology






30. ____________ invented the phonograph in _________






31. Has the most TV audience






32. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






33. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






34. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






35. Has the fewest TV viewers






36. Television's ability to move people toward a common understanding of how things are






37. A program that is more specialized to a specific demographic






38. A social science on human behavior






39. Sensational stories that do not serve the democratic function of journalism






40. Personal noise inserted and pushed in journalism






41. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






42. The ability to effectively and efficiently comprehend and use any form of mediated communication






43. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






44. Peeks in mid 60's






45. Receiver's response to message






46. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






47. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






48. Theory that watching mediated violence reduces people's inclination to behave aggressively






49. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






50. The opinion stage to observable research