Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






2. Records what the TV set was currently set on






3. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






4. Suburban or regional versions of a metropolitan paper






5. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






6. Has the most TV audience






7. Peeks in mid 20's






8. Personal noise inserted and pushed in journalism






9. Journalists who use things like Twitter to get info out fast - but they are not professional






10. Artificial setting - easier and less expensive - but not as accurate in results






11. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






12. People that will buy news technologies first






13. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






14. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






15. __________came up with the basic model of mass communication






16. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






17. A concentration of media industries into an ever smaller number of companies






18. The opinion stage to observable research






19. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






21. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






22. Very sensationalistic journalism






23. Sensational stories that do not serve the democratic function of journalism






24. Framework for our government






25. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






26. ____________ invented the phonograph in _________






27. The ______ is the receiver of the message






28. Television's ability to move people toward a common understanding of how things are






29. These papers are still doing good despite the rapid circulation of newspapers






30. _____________ created the New York Sun in __________






31. Viewing violence causes anti-social behavior among some children






32. Theory that there are multiple opinion leaders that shaper our viewpoints






33. Theory that watching mediated violence reduces people's inclination to behave aggressively






34. Stragglers to buying technology






35. Recently announced that it would charge for frequent access to website (newspaper)






36. Theory that we primarily use mass media to check what we already believe






37. Increasing the amount of advertising and mixing commercial and noncommercial media content






38. Average American spends _________________________ listening to the radio






39. A powerful effects model using the analogy of firing something through society for a direct hit






40. Regularly updated online journals that comment on just about everything






41. This invention - used in war - helped to construct the 'inverted pyramid' structure






42. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






43. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






44. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






45. When one culture forces or pushes their culture on another






46. Collection of data that can be characterized and counted in a way. Type of empirical research






47. Sole owner of Viacom/CBS






48. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






49. A model stating that media can effect some people - but not others (not everyone)






50. NBC is believed to have noise for _______ because it is owned by GE