Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trying to buy NBC-Universal






2. Regularly updated online journals that comment on just about everything






3. Father of Social Science Research






4. The opinion stage to observable research






5. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






6. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






7. Weekly news packages in theaters






8. Selection Theory: selective about what you remember






9. ___________ invented the printing press in __________






10. Write on specific subject on particular schedule






11. Sensational stories that do not serve the democratic function of journalism






12. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






13. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






14. Receiver's response to message






15. ____________ invented the phonograph in _________






16. Around the World in 72 days--stunt journalist






17. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






18. 'The medium is the message'






19. Very sensationalistic journalism






20. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






21. Age correlates with each medium






22. Average American spends _________________________ listening to the radio






23. A proportion taken to represent the population






24. Has the fewest TV viewers






25. Collection of data that can be characterized and counted in a way. Type of empirical research






26. True frontrunners of our daily newspaper (local news on news sheets






27. The ability to effectively and efficiently comprehend and use any form of mediated communication






28. Theory that there are multiple opinion leaders that shaper our viewpoints






29. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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30. Targeting niche audiences--easier to use selection theory






31. Died recently - wrote The Catcher in the Rye






32. Peeks mid 50's






33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






34. Theory that we primarily use mass media to check what we already believe






35. Research that examines larger cultural effects






36. Universe. Entirety of what you are studying.






37. The percentage of the entire population in that media market






38. NBC is believed to have noise for _______ because it is owned by GE






39. Scientific research






40. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






41. A model stating that effects are limited by individual differences and other factors






42. Placing of stories around ads






43. Publisher - THE Editor - other editors - designers - reporters






44. Peeks in mid 60's






45. In social cognitive theory - the direct replication of an observed behavior






46. A social science on human behavior






47. Selection Theory: selective about what we ACTUALLY listen to






48. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






49. Famous radio broadcast proving limited effects theories






50. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary