Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first major daily






2. Theory that we primarily use mass media to check what we already believe






3. If the media covers terrorist attacks - it leads to more terrorist attacks






4. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






5. __________came up with the basic model of mass communication






6. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






7. Viewing violence causes anti-social behavior among some children






8. Stragglers to buying technology






9. Investigative journalists that exposed corruption






10. _____________ invented the telephone in _____________






11. A concentration of media industries into an ever smaller number of companies






12. A program that is more specialized to a specific demographic






13. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






14. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






15. _____________ created the New York Sun in __________






16. Research that examines larger cultural effects






17. A social science on human behavior






18. Publisher - THE Editor - other editors - designers - reporters






19. Theory that there are multiple opinion leaders that shaper our viewpoints






20. Real-life setting - better - but more expensive






21. This invention - used in war - helped to construct the 'inverted pyramid' structure






22. Father of Social Science Research






23. Name of the guy Hearst send to Cuba






24. Around the World in 72 days--stunt journalist






25. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






26. The theory stating that war - being more visual - will get the most attention and headlines in the news






27. Recently announced that it would charge for frequent access to website (newspaper)






28. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






29. Provide feedback for movies






30. Has the most TV audience






31. _________ was tried for libel against the British in his newspaper ___________






32. Set of values and shared beliefs






33. First American Newspaper






34. Intellectual questioning about culture and its effect--leads to cultural theory






35. Scientific research






36. When one culture forces or pushes their culture on another






37. Ownership of media companies by multinational corporations






38. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






39. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






40. Margin of error in polls






41. These papers are still doing good despite the rapid circulation of newspapers






42. Receiver's response to message






43. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






44. Selection Theory: selective about what you remember






45. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






46. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






47. The TV world is __________________ then the real world






48. ____________ invented the phonograph in _________






49. Story order emphasis that eventually shapes our world views and values of importance






50. Theory that watching mediated violence reduces people's inclination to behave aggressively