Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first major daily






2. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






3. Theory that we primarily use mass media to check what we already believe






4. Anything that interferes with or alters the message






5. Suburban or regional versions of a metropolitan paper






6. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






7. If the media covers terrorist attacks - it leads to more terrorist attacks






8. Selection Theory: selective about what you remember






9. Sole owner of Viacom/CBS






10. Name of the guy Hearst send to Cuba






11. People that continue to hold out on technologies






12. Average American spends _________________________ listening to the radio






13. Peeks mid 50's






14. A program that is more specialized to a specific demographic






15. The Nation's largest metropolitan daily






16. Framework for our government






17. This cheap newsprint created larger readership






18. A powerful effects model using the analogy of firing something through society for a direct hit






19. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






20. Letters to the editor - non-scientific






21. Average household has a TV set on...






22. Ownership of media companies by multinational corporations






23. _________ was tried for libel against the British in his newspaper ___________






24. 'The medium is the message'






25. Placing of stories around ads






26. These papers are still doing good despite the rapid circulation of newspapers






27. Selection Theory: only expose ourselves to those that we will agree with already






28. A social science on human behavior






29. True frontrunners of our daily newspaper (local news on news sheets






30. Margin of error in polls






31. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






32. Around the World in 72 days--stunt journalist






33. Trying to buy NBC-Universal






34. This invention - used in war - helped to construct the 'inverted pyramid' structure






35. Provide feedback for movies






36. First American Newspaper






37. This relaxed government restrictions on media ownership






38. Where old and new media collide--media across multiple platforms






39. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






40. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






41. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






42. Personal noise inserted and pushed in journalism






43. _____________ created the New York Sun in __________






44. Set of values and shared beliefs






45. Entry-level job - don't know what you will write






46. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






47. Does not establish causality. Covers what the majority thinks. All perception






48. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






49. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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50. A proportion taken to represent the population