Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A social science on human behavior






2. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






3. Scientific research






4. Margin of error in polls






5. Has the most TV audience






6. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






7. Stragglers to buying technology






8. _____________ invented the telegraph in ____________ ('What hath God wrought')






9. The ______ is the receiver of the message






10. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






11. If the media covers terrorist attacks - it leads to more terrorist attacks






12. Selection Theory: selective about what you remember






13. Sole owner of News Corp.






14. Has the fewest TV viewers






15. Suburban or regional versions of a metropolitan paper






16. In social cognitive theory - the direct replication of an observed behavior






17. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






18. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






19. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






20. Selection Theory: selective about what we ACTUALLY listen to






21. When one culture forces or pushes their culture on another






22. Personal noise inserted and pushed in journalism






23. Owning several types of related businesses across the board






24. Peeks in mid 20's






25. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






26. Viewing violence causes anti-social behavior among some children






27. Name of the guy Hearst send to Cuba






28. Selection Theory: only expose ourselves to those that we will agree with already






29. Theory that we primarily use mass media to check what we already believe






30. NBC is believed to have noise for _______ because it is owned by GE






31. Collection of data that can be characterized and counted in a way. Type of empirical research






32. Peeks mid 50's






33. The opinion stage to observable research






34. Does not establish causality. Covers what the majority thinks. All perception






35. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






36. Always greater then the rating number






37. This cheap newsprint created larger readership






38. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






39. A model stating that effects are limited by individual differences and other factors






40. aguerre and Niepce invented _________ in ____________






41. A model stating that media has a very direct and universal impact (effect)






42. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






43. _____________ created the New York Sun in __________






44. Intellectual questioning about culture and its effect--leads to cultural theory






45. Increasing the amount of advertising and mixing commercial and noncommercial media content






46. Average household has a TV set on...






47. _____________ invented the telephone in _____________






48. Recently announced that it would charge for frequent access to website (newspaper)






49. Single company owns every aspect of business (i.e. production - distribution - etc)






50. Receiver's response to message