Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Free - alternative weeklies with a local and political orientation






2. A model stating that effects are limited by individual differences and other factors






3. Selection Theory: only expose ourselves to those that we will agree with already






4. Theory that we primarily use mass media to check what we already believe






5. Set of values and shared beliefs






6. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






7. Sole owner of News Corp.






8. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






9. A proportion taken to represent the population






10. Suburban or regional versions of a metropolitan paper






11. In social cognitive theory - the direct replication of an observed behavior






12. Theory that we only pick media that we will find gratifying






13. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






14. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






15. Average household has a TV set on...






16. Entry-level job - don't know what you will write






17. When one culture forces or pushes their culture on another






18. The recent e-book battle on the Kindle is between these two...






19. Died recently - wrote The Catcher in the Rye






20. Peeks in late teens






21. People that continue to hold out on technologies






22. The ______ sends the message






23. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






24. Research has already been done for you - you just collect it and put it into your paper






25. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






26. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






27. The TV world is __________________ then the real world






28. This cheap newsprint created larger readership






29. Artificial setting - easier and less expensive - but not as accurate in results






30. A program that is more specialized to a specific demographic






31. People that will buy news technologies first






32. Journalists who use things like Twitter to get info out fast - but they are not professional






33. Sole owner of Viacom/CBS






34. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






35. The Nation's largest metropolitan daily






36. Research that examines larger cultural effects






37. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






38. A social science on human behavior






39. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






40. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






41. First American Newspaper






42. A concentration of media industries into an ever smaller number of companies






43. Peeks mid 50's






44. This invention - used in war - helped to construct the 'inverted pyramid' structure






45. Weekly news packages in theaters






46. Receiver's response to message






47. Theory that watching mediated violence reduces people's inclination to behave aggressively






48. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






49. Story order emphasis that eventually shapes our world views and values of importance






50. _____________ created the New York Sun in __________