Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The phonograph became the first __________ when Edison put a nickel slot on it






2. The ability to effectively and efficiently comprehend and use any form of mediated communication






3. Owning several types of related businesses across the board






4. This relaxed government restrictions on media ownership






5. The opinion stage to observable research






6. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






7. Universe. Entirety of what you are studying.






8. Getting information by word of mouth.






9. Intellectual questioning about culture and its effect--leads to cultural theory






10. A model stating that media has a very direct and universal impact (effect)






11. Anything that interferes with or alters the message






12. aguerre and Niepce invented _________ in ____________






13. Has the most TV audience






14. Recently announced that it would charge for frequent access to website (newspaper)






15. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






16. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






17. NBC is believed to have noise for _______ because it is owned by GE






18. Average American spends _________________________ listening to the radio






19. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






20. A social science on human behavior






21. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






22. Set of values and shared beliefs






23. First American Newspaper






24. _____________ invented the telegraph in ____________ ('What hath God wrought')






25. __________came up with the basic model of mass communication






26. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






27. Trying to buy NBC-Universal






28. Peeks in late teens






29. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






30. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






31. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






32. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






33. Television's ability to move people toward a common understanding of how things are






34. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






35. Story order emphasis that eventually shapes our world views and values of importance






36. Is more credible seeming then newspapers (2 to 1 ratio)






37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






38. People that continue to hold out on technologies






39. One problem with Schramm's model: there is no longer any _______ in the message






40. The biggest owner of radio stations (Dixie Chick controversy)






41. Journalists who use things like Twitter to get info out fast - but they are not professional






42. Average household has a TV set on...






43. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






44. Part of a survey. More then just a one word answer needed. No yes or no questions






45. Theory that we only pick media that we will find gratifying






46. Entry-level job - don't know what you will write






47. Write on specific subject on particular schedule






48. Second biggest attention topic in news






49. A model stating that effects are limited by individual differences and other factors






50. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)