Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writes on a particular area of interest (crime - sports - etc)






2. In social cognitive theory - the direct replication of an observed behavior






3. NBC is believed to have noise for _______ because it is owned by GE






4. The ability to effectively and efficiently comprehend and use any form of mediated communication






5. Media makes the world smaller (technology)--called _____________ ____________






6. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






7. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






8. Peeks in mid 20's






9. Placing of stories around ads






10. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






11. Artificial setting - easier and less expensive - but not as accurate in results






12. The ______ is the receiver of the message






13. Selection Theory: selective about what we ACTUALLY listen to






14. These papers are still doing good despite the rapid circulation of newspapers






15. People that will buy news technologies first






16. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






17. A proportion taken to represent the population






18. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






19. When one culture forces or pushes their culture on another






20. Entry-level job - don't know what you will write






21. Has the most TV audience






22. aguerre and Niepce invented _________ in ____________






23. Suburban or regional versions of a metropolitan paper






24. Technology changes how we live






25. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






26. Research that examines larger cultural effects






27. Sole owner of News Corp.






28. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






29. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






30. Theory that there are multiple opinion leaders that shaper our viewpoints






31. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






32. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






33. Viewing violence causes anti-social behavior among some children






34. Average American spends _________________________ listening to the radio






35. People that continue to hold out on technologies






36. The opinion stage to observable research






37. Records what the TV set was currently set on






38. Original research. Do it yourself






39. Theory that we only pick media that we will find gratifying






40. __________came up with the basic model of mass communication






41. Died recently - wrote The Catcher in the Rye






42. Real-life setting - better - but more expensive






43. _________ was tried for libel against the British in his newspaper ___________






44. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






45. Is more credible seeming then newspapers (2 to 1 ratio)






46. Peeks mid 50's






47. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






48. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






49. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






50. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli