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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






2. These papers are still doing good despite the rapid circulation of newspapers






3. A concentration of media industries into an ever smaller number of companies






4. Margin of error in polls






5. Technology changes how we live






6. Theory stating that media defines the world for us (over-arching theory)






7. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






8. Research that examines larger cultural effects






9. Peeks mid 50's






10. Free - alternative weeklies with a local and political orientation






11. ___________ published Publick Occurences in __________






12. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






13. Provide feedback for movies






14. Ownership of media companies by multinational corporations






15. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






16. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






17. Placing of stories around ads






18. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






19. When one culture forces or pushes their culture on another






20. Theory that watching mediated violence reduces people's inclination to behave aggressively






21. In social cognitive theory - the direct replication of an observed behavior






22. Theory that there are multiple opinion leaders that shaper our viewpoints






23. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






24. Trying to buy NBC-Universal






25. A model stating that media can effect some people - but not others (not everyone)






26. A model stating that media has a very direct and universal impact (effect)






27. Set of values and shared beliefs






28. Always greater then the rating number






29. Receiver's response to message






30. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






31. The opinion stage to observable research






32. Has the fewest TV viewers






33. Write on specific subject on particular schedule






34. This relaxed government restrictions on media ownership






35. _________ broadcasted War of the Worlds on Halloween _______.






36. Journalists who use things like Twitter to get info out fast - but they are not professional






37. A model stating that effects are limited by individual differences and other factors






38. _____________ created the New York Sun in __________






39. True frontrunners of our daily newspaper (local news on news sheets






40. A powerful effects model using the analogy of firing something through society for a direct hit






41. A social science on human behavior






42. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






43. _____________ invented the telegraph in ____________ ('What hath God wrought')






44. Awarded every April since 1917 for excellence






45. Selection Theory: only expose ourselves to those that we will agree with already






46. Where old and new media collide--media across multiple platforms






47. Father of Social Science Research






48. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






49. Entry-level job - don't know what you will write






50. Sensational stories that do not serve the democratic function of journalism







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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