Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. aguerre and Niepce invented _________ in ____________






2. Average American spends _________________________ listening to the radio






3. _________ broadcasted War of the Worlds on Halloween _______.






4. Research has already been done for you - you just collect it and put it into your paper






5. Age correlates with each medium






6. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






7. Selection Theory: selective about what we ACTUALLY listen to






8. Theory that we primarily use mass media to check what we already believe






9. Sensational stories that do not serve the democratic function of journalism






10. The theory stating that war - being more visual - will get the most attention and headlines in the news






11. The Nation's largest metropolitan daily






12. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






13. This cheap newsprint created larger readership






14. Is more credible seeming then newspapers (2 to 1 ratio)






15. Set of values and shared beliefs






16. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






17. ___________ invented the printing press in __________






18. Has the most TV audience






19. Peeks in mid 20's






20. Story order emphasis that eventually shapes our world views and values of importance






21. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






22. Research that examines larger cultural effects






23. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






24. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






25. A model stating that media has a very direct and universal impact (effect)






26. ___________ published Publick Occurences in __________






27. Trying to buy NBC-Universal






28. The ______ sends the message






29. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






30. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






31. Theory that we only pick media that we will find gratifying






32. Framework for our government






33. Sole owner of Viacom/CBS






34. The TV world is __________________ then the real world






35. Original research. Do it yourself






36. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






37. Awarded every April since 1917 for excellence






38. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






39. Name of the guy Hearst send to Cuba






40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






41. Media makes the world smaller (technology)--called _____________ ____________






42. The first major daily






43. Provide feedback for movies






44. This relaxed government restrictions on media ownership






45. The ______ is the receiver of the message






46. Write on specific subject on particular schedule






47. Peeks in late teens






48. ____________ invented the phonograph in _________






49. A proportion taken to represent the population






50. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone