Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






2. Theory that watching mediated violence reduces people's inclination to behave aggressively






3. Selection Theory: only expose ourselves to those that we will agree with already






4. A model stating that media can effect some people - but not others (not everyone)






5. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






6. Free - alternative weeklies with a local and political orientation






7. Universe. Entirety of what you are studying.






8. Sole owner of Viacom/CBS






9. Age correlates with each medium






10. Second biggest attention topic in news






11. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






12. Story order emphasis that eventually shapes our world views and values of importance






13. Average American spends _________________________ listening to the radio






14. The Nation's largest metropolitan daily






15. The opinion stage to observable research






16. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






17. The first major daily






18. Peeks in mid 20's






19. These papers are still doing good despite the rapid circulation of newspapers






20. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






21. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






22. Provide feedback for movies






23. Recently announced that it would charge for frequent access to website (newspaper)






24. Selection Theory: selective about what you remember






25. The percentage of the entire population in that media market






26. Records what the TV set was currently set on






27. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






28. Real-life setting - better - but more expensive






29. Weekly news packages in theaters






30. Anything that interferes with or alters the message






31. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






32. Research has already been done for you - you just collect it and put it into your paper






33. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






34. ____________ invented the phonograph in _________






35. If the media covers terrorist attacks - it leads to more terrorist attacks






36. The ______ is the source in which the message passes through (example: book - TV channel)






37. The ability to effectively and efficiently comprehend and use any form of mediated communication






38. Scientific research






39. Has the fewest TV viewers






40. Sensational stories that do not serve the democratic function of journalism






41. Has the most TV audience






42. Intellectual questioning about culture and its effect--leads to cultural theory






43. A concentration of media industries into an ever smaller number of companies






44. People that will buy news technologies first






45. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






46. The biggest owner of radio stations (Dixie Chick controversy)






47. Research that examines larger cultural effects






48. Receiver's response to message






49. Theory that we primarily use mass media to check what we already believe






50. Publisher - THE Editor - other editors - designers - reporters