Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Owning several types of related businesses across the board






2. Regularly updated online journals that comment on just about everything






3. A powerful effects model using the analogy of firing something through society for a direct hit






4. Story order emphasis that eventually shapes our world views and values of importance






5. Collection of data that can be characterized and counted in a way. Type of empirical research






6. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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7. Peeks in mid 60's






8. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






9. Part of a survey. More then just a one word answer needed. No yes or no questions






10. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






11. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






12. Single company owns every aspect of business (i.e. production - distribution - etc)






13. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






14. A program that is more specialized to a specific demographic






15. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






16. _____________ invented the telephone in _____________






17. Journalists who use things like Twitter to get info out fast - but they are not professional






18. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






19. Direct - immediate causes and effects research






20. Original research. Do it yourself






21. Scientific research






22. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






23. Father of Social Science Research






24. The percentage of the entire population in that media market






25. Technology changes how we live






26. People that will buy news technologies first






27. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






28. When one culture forces or pushes their culture on another






29. Placing of stories around ads






30. This cheap newsprint created larger readership






31. Anything that interferes with or alters the message






32. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






33. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






34. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






35. This invention - used in war - helped to construct the 'inverted pyramid' structure






36. A social science on human behavior






37. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






38. Died recently - wrote The Catcher in the Rye






39. Letters to the editor - non-scientific






40. The ______ is the receiver of the message






41. Real-life setting - better - but more expensive






42. People that continue to hold out on technologies






43. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






44. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






45. Has the fewest TV viewers






46. Research that examines larger cultural effects






47. Awarded every April since 1917 for excellence






48. The TV world is __________________ then the real world






49. Getting information by word of mouth.






50. Theory that we only pick media that we will find gratifying