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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Original research. Do it yourself
A. C. Nielson Co
Product Placement
Feedback
Primary Research
2. Framework for our government
Federalist Papers
Encoder
Innovators/Early Adaptors
Samuel Morse 1844
3. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Cable a' la Carte
Content Analysis
Joseph Pulitzer
Feedback
4. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Panel Study
Beat Reporters
Viacom/CBS
News Hole
5. The biggest owner of radio stations (Dixie Chick controversy)
Clear Channel
Newspaper Hierarchy
News Hole
Population
6. Provide feedback for movies
small town papers
Blogs
Mixed Effects Model
Preview Audiences
7. Targeting niche audiences--easier to use selection theory
Selective exposure
Narrowcasting
Wilbur Schramm
Sample
8. This cheap newsprint created larger readership
3 hours a day
Alexander Graham Bell 1876
Conan O'Brian
Penny Press
9. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Penny Press
Field experiments
Catharsis theory
10. People that will buy news technologies first
Innovators/Early Adaptors
Early Majority
Mainstreaming
Two-Step Flow theory
11. Part of a survey. More then just a one word answer needed. No yes or no questions
Cultural Hegemony
Samuel Morse 1844
Early Window
Open-Ended questions
12. The theory stating that war - being more visual - will get the most attention and headlines in the news
Sumner Redstone
Newsreel
Burning Tank Theory
Saturation Stage
13. Does not establish causality. Covers what the majority thinks. All perception
Jukebox
War of the Worlds
Watergate Nixon
Survey
14. Ownership of media companies by multinational corporations
GE/NBC-Universal
Cultivation Theory
Joint Operating Agreements (JOAs)
Globalization
15. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Mixed Effects Model
Lab experiments
Joseph Pulitzer
16. Selection Theory: selective about what you remember
Close-ended questions
Samuel Morse 1844
Critical research
Selective Retention
17. Technology changes how we live
Technological determinism
The New York Times
William Randolph Hearst
Rupert Murdoch
18. Has the fewest TV viewers
Saturation Stage
Stimulation theory
Globalization
Summer
19. First American Newspaper
Publick Occurences
Feedback
Penny Press
Identification
20. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Mainstreaming
GE/NBC-Universal
Cultural Hegemony
21. Getting information by word of mouth.
Two Step Flow
Identification
Catharsis
War
22. The ability to effectively and efficiently comprehend and use any form of mediated communication
Feedback
Vertical monopoly
Media literacy
Hard news
23. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Comcast
Citizen Kane 1941
small town papers
Panel Study
24. Regularly updated online journals that comment on just about everything
Agenda Setting
Mainstreaming
Culture
Blogs
25. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Burning Tank Theory
60% More violent
Panel Study
Narrowcasting
26. A model stating that media can effect some people - but not others (not everyone)
Content Analysis
Hard news
The New York Times
Mixed Effects Model
27. Sensational stories that do not serve the democratic function of journalism
Noise
Primary Research
Soft news
Wilbur Schramm
28. One problem with Schramm's model: there is no longer any _______ in the message
Uses and Gratification
Delay
Audience Generated Feedback
Field experiments
29. Margin of error in polls
William Randolph Hearst
Bias
5%
Columnists
30. Is more credible seeming then newspapers (2 to 1 ratio)
Early Window
TV
General Assignment Reporters (GAs)
Comcast
31. Journalists who use things like Twitter to get info out fast - but they are not professional
Communication
Citizen Journalists
Newsreel
Lab experiments
32. Around the World in 72 days--stunt journalist
Nellie Bly
Reinforcement Theory
The New York Times
Media literacy
33. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Empirical research
Cultivation Analysis
Two-Step Flow theory
Media Originated Feedback
34. Father of Social Science Research
Gannett and McClatchy
Paul Lazarsfield
Integrated audience reach
Lab experiments
35. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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36. This host demonstrated cultural imperialism in campaigning for the Finland President
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37. Suburban or regional versions of a metropolitan paper
Zoned editions
Narrowcasting
Movie usage
Comcast
38. Single company owns every aspect of business (i.e. production - distribution - etc)
Time Warner
Vertical monopoly
Field experiments
News Hole
39. Research has already been done for you - you just collect it and put it into your paper
Laggards
Secondary research
TV watching
Interpreter
40. Personal noise inserted and pushed in journalism
Empirical research
Benjamin Harris 1690
Bias
Communication
41. ____________ invented the phonograph in _________
William Randolph Hearst
Thomas Edison 1877
Cultivation Analysis
Wilbur Schramm
42. A powerful effects model using the analogy of firing something through society for a direct hit
Imitation
Alternative Press
Joint Operating Agreements (JOAs)
Magic Bullet Theory
43. Set of values and shared beliefs
Field experiments
Culture
Multi-Step Flow theory
Watergate Nixon
44. NBC is believed to have noise for _______ because it is owned by GE
Laggards
William Randolph Hearst
War
Comcast
45. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
War
Passive Peoplemeter
Multi-Step Flow theory
Two-Step Flow theory
46. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Interpreter
3 hours a day
Dissonance Theory
Telegraph
47. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Two Step Flow
Pulitzer Prize
Agenda-Setting Effect
Audience - visual - economic - political - gatekeepers
48. Theory that watching mediated violence reduces people's inclination to behave aggressively
Decoder
Catharsis
Watergate Nixon
Blogs
49. _________ was tried for libel against the British in his newspaper ___________
Media Originated Feedback
John Peter Zenger New York Weekly
Mixed Effects Model
NY Times
50. Name of the guy Hearst send to Cuba
Globalization
Gatekeepers
Integrated audience reach
Remington