Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.






2. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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3. The opinion stage to observable research






4. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






5. Theory that there are multiple opinion leaders that shaper our viewpoints






6. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






7. Peeks in late teens






8. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






9. Stragglers to buying technology






10. If the media covers terrorist attacks - it leads to more terrorist attacks






11. Second biggest attention topic in news






12. A concentration of media industries into an ever smaller number of companies






13. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






14. A social science on human behavior






15. Name of the guy Hearst send to Cuba






16. Selection Theory: selective about what you remember






17. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






18. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






19. A proportion taken to represent the population






20. One problem with Schramm's model: there is no longer any _______ in the message






21. Selection Theory: only expose ourselves to those that we will agree with already






22. Theory stating that media defines the world for us (over-arching theory)






23. A model stating that media can effect some people - but not others (not everyone)






24. The ______ sends the message






25. Technology changes how we live






26. Theory that we only pick media that we will find gratifying






27. This cheap newsprint created larger readership






28. First American Newspaper






29. Set of values and shared beliefs






30. True frontrunners of our daily newspaper (local news on news sheets






31. Framework for our government






32. Recently announced that it would charge for frequent access to website (newspaper)






33. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






34. Free - alternative weeklies with a local and political orientation






35. _____________ created the New York Sun in __________






36. Famous radio broadcast proving limited effects theories






37. Owning several types of related businesses across the board






38. ___________ published Publick Occurences in __________






39. 'The medium is the message'






40. A model stating that media has a very direct and universal impact (effect)






41. NBC is believed to have noise for _______ because it is owned by GE






42. A program that is more specialized to a specific demographic






43. Peeks in mid 60's






44. A model stating that effects are limited by individual differences and other factors






45. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






46. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






47. This relaxed government restrictions on media ownership






48. __________came up with the basic model of mass communication






49. Publisher - THE Editor - other editors - designers - reporters






50. _____________ invented the telegraph in ____________ ('What hath God wrought')