Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Has the most TV audience






2. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






3. Theory that watching mediated violence reduces people's inclination to behave aggressively






4. The TV world is __________________ then the real world






5. Stragglers to buying technology






6. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






7. The two (in order) largest newspaper chains (USA Today is owned by one)






8. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






9. Theory that we primarily use mass media to check what we already believe






10. Recently announced that it would charge for frequent access to website (newspaper)






11. Famous radio broadcast proving limited effects theories






12. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






13. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






14. Sole owner of News Corp.






15. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






16. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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17. Research has already been done for you - you just collect it and put it into your paper






18. Universe. Entirety of what you are studying.






19. Peeks in mid 60's






20. Anything that interferes with or alters the message






21. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






22. One problem with Schramm's model: there is no longer any _______ in the message






23. Second biggest attention topic in news






24. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






25. Peeks in mid 20's






26. Ownership of media companies by multinational corporations






27. The phonograph became the first __________ when Edison put a nickel slot on it






28. Scientific research






29. Theory that we only pick media that we will find gratifying






30. Collection of data that can be characterized and counted in a way. Type of empirical research






31. Is more credible seeming then newspapers (2 to 1 ratio)






32. This host demonstrated cultural imperialism in campaigning for the Finland President

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33. Writes on a particular area of interest (crime - sports - etc)






34. Sensational stories that do not serve the democratic function of journalism






35. Owning several types of related businesses across the board






36. Publisher - THE Editor - other editors - designers - reporters






37. Technology changes how we live






38. The ______ is the source in which the message passes through (example: book - TV channel)






39. A social science on human behavior






40. Television's ability to move people toward a common understanding of how things are






41. Getting information by word of mouth.






42. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






43. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






44. Age correlates with each medium






45. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






46. Intellectual questioning about culture and its effect--leads to cultural theory






47. Free - alternative weeklies with a local and political orientation






48. Media makes the world smaller (technology)--called _____________ ____________






49. Name of the guy Hearst send to Cuba






50. Research that examines larger cultural effects