Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Real-life setting - better - but more expensive






2. Selection Theory: only expose ourselves to those that we will agree with already






3. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






4. A model stating that media can effect some people - but not others (not everyone)






5. _____________ invented the telephone in _____________






6. The percentage of the entire population in that media market






7. Margin of error in polls






8. Personal noise inserted and pushed in journalism






9. _____________ created the New York Sun in __________






10. Media makes the world smaller (technology)--called _____________ ____________






11. Theory that we only pick media that we will find gratifying






12. These papers are still doing good despite the rapid circulation of newspapers






13. Theory that watching mediated violence reduces people's inclination to behave aggressively






14. Awarded every April since 1917 for excellence






15. Peeks in mid 60's






16. The phonograph became the first __________ when Edison put a nickel slot on it






17. When one culture forces or pushes their culture on another






18. Direct - immediate causes and effects research






19. This host demonstrated cultural imperialism in campaigning for the Finland President

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20. The ______ sends the message






21. Technology changes how we live






22. If the media covers terrorist attacks - it leads to more terrorist attacks






23. One problem with Schramm's model: there is no longer any _______ in the message






24. This relaxed government restrictions on media ownership






25. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






26. Anything that interferes with or alters the message






27. ___________ published Publick Occurences in __________






28. The ability to effectively and efficiently comprehend and use any form of mediated communication






29. Original research. Do it yourself






30. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






32. The recent e-book battle on the Kindle is between these two...






33. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






34. Regularly updated online journals that comment on just about everything






35. ____________ invented the phonograph in _________






36. _________ was tried for libel against the British in his newspaper ___________






37. The two (in order) largest newspaper chains (USA Today is owned by one)






38. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






39. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






40. Selection Theory: selective about what we ACTUALLY listen to






41. Letters to the editor - non-scientific






42. The TV world is __________________ then the real world






43. Provide feedback for movies






44. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






45. Peeks in late teens






46. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






47. Journalists who use things like Twitter to get info out fast - but they are not professional






48. Theory stating that media defines the world for us (over-arching theory)






49. ___________ invented the printing press in __________






50. _____________ invented the telegraph in ____________ ('What hath God wrought')