Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stragglers to buying technology






2. Recently announced that it would charge for frequent access to website (newspaper)






3. Suburban or regional versions of a metropolitan paper






4. _____________ created the New York Sun in __________






5. Selection Theory: selective about what we ACTUALLY listen to






6. ____________ invented the phonograph in _________






7. Peeks in mid 20's






8. One problem with Schramm's model: there is no longer any _______ in the message






9. The biggest owner of radio stations (Dixie Chick controversy)






10. People that continue to hold out on technologies






11. The ______ is the receiver of the message






12. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






13. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






14. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






15. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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16. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






17. Entry-level job - don't know what you will write






18. People that will buy news technologies first






19. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






20. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






21. If the media covers terrorist attacks - it leads to more terrorist attacks






22. Original research. Do it yourself






23. Died recently - wrote The Catcher in the Rye






24. Research has already been done for you - you just collect it and put it into your paper






25. __________came up with the basic model of mass communication






26. Increasing the amount of advertising and mixing commercial and noncommercial media content






27. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






28. Around the World in 72 days--stunt journalist






29. The theory stating that war - being more visual - will get the most attention and headlines in the news






30. This cheap newsprint created larger readership






31. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






32. ___________ invented the printing press in __________






33. Always greater then the rating number






34. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






35. Receiver's response to message






36. Viewing violence causes anti-social behavior among some children






37. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






38. This relaxed government restrictions on media ownership






39. Has the most TV audience






40. Does not establish causality. Covers what the majority thinks. All perception






41. Father of Social Science Research






42. Provide feedback for movies






43. Single company owns every aspect of business (i.e. production - distribution - etc)






44. Theory stating that media defines the world for us (over-arching theory)






45. Artificial setting - easier and less expensive - but not as accurate in results






46. The ability to effectively and efficiently comprehend and use any form of mediated communication






47. Story order emphasis that eventually shapes our world views and values of importance






48. Direct - immediate causes and effects research






49. Theory that we primarily use mass media to check what we already believe






50. When a story has been heard by more then 50% of the US population. Most stories do not make it this far