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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When one culture forces or pushes their culture on another
Cultural Hegemony
Sample
Qualitative research
Publick Occurences
2. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Panel Study
Media literacy
Population
Peoplemeter
3. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
William Randolph Hearst
Citizen Journalists
General Assignment Reporters (GAs)
Albert Bandura
4. Peeks in mid 20's
Reinforcement Theory
Global village
Peoplemeter
Movie usage
5. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Audimeter
Paul Lazarsfield
Radio usage
6. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Cultural Hegemony
Two-Step Flow theory
Alexander Graham Bell 1876
7. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Passive Peoplemeter
Zoned editions
Imitation
Interpreter
8. Trying to buy NBC-Universal
Oligopoly
Comcast
Innovators/Early Adaptors
Convergence
9. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Marshal McLuhan
Oligopoly
Wire Services
10. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Catharsis theory
TV
60% More violent
11. Placing of stories around ads
Wilbur Schramm
News Hole
Albert Bandura
Media literacy
12. Television's ability to move people toward a common understanding of how things are
Catharsis
Mainstreaming
Penny Press
Audience - visual - economic - political - gatekeepers
13. Set of values and shared beliefs
Culture
Narrowcasting
Penny Press
3 hours a day
14. ___________ published Publick Occurences in __________
Magic Bullet Theory
Cable a' la Carte
Benjamin Harris 1690
Identification
15. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Encoder
Amazon and MacMillan Publishing
Zoned editions
16. Entry-level job - don't know what you will write
Close-ended questions
Empirical research
Panel Study
General Assignment Reporters (GAs)
17. Ownership of media companies by multinational corporations
Open-Ended questions
Globalization
Yellow Journalism
Early Majority
18. Around the World in 72 days--stunt journalist
Time Warner
Nellie Bly
Joseph Pulitzer
Saturation Stage
19. Part of a survey. More then just a one word answer needed. No yes or no questions
Viacom/CBS
Open-Ended questions
Johannes Gutenberg 1456
Late Majority
20. The ______ sends the message
Encoder
Selective exposure
Beat Reporters
Desensitization
21. _____________ created the New York Sun in __________
Catharsis theory
Newsreel
Telecommunications Act of 1996
Benjamin Day 1833
22. Artificial setting - easier and less expensive - but not as accurate in results
Rupert Murdoch
Diurnals
Mixed Effects Model
Lab experiments
23. The two (in order) largest newspaper chains (USA Today is owned by one)
Technological determinism
Gannett and McClatchy
Powerful Effects Model
Joseph Pulitzer
24. The Nation's largest metropolitan daily
The New York Times
cartoons
Selective Retention
Horizontal monopoly
25. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Imitation
Selective Perception
Encoder
26. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Mainstreaming
General Assignment Reporters (GAs)
Media Originated Feedback
Secondary research
27. Framework for our government
Rating
Federalist Papers
Cultivation Theory
Limited Effects Model
28. ____________ invented the phonograph in _________
Panel Study
Still photography 1839
Reinforcement Theory
Thomas Edison 1877
29. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Sample
Share
Burning Tank Theory
Early Window
30. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Samuel Morse 1844
Albert Bandura
Identification
Marshal McLuhan
31. Where old and new media collide--media across multiple platforms
Viacom/CBS
Convergence
Cultivation Analysis
Zoned editions
32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Cultivation Analysis
GE/NBC-Universal
Primary Research
Interpreter
33. Theory stating that media defines the world for us (over-arching theory)
Horizontal monopoly
Preview Audiences
Agenda Setting
Cultivation Theory
34. Media makes the world smaller (technology)--called _____________ ____________
Catharsis
Global village
Administrative research
Passive Peoplemeter
35. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Identification
Yellow Journalism
TV
Saturation Stage
36. Investigative journalists that exposed corruption
Remington
Muckrakers
Secondary research
Panel Study
37. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Administrative research
Payne Fund Studies 1929
Noise
38. A concentration of media industries into an ever smaller number of companies
Oligopoly
Conan O'Brian
Nellie Bly
Delay
39. Getting information by word of mouth.
Media Originated Feedback
War
Still photography 1839
Two Step Flow
40. Original research. Do it yourself
Primary Research
Integrated audience reach
Empirical research
Delay
41. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Identification
Viacom/CBS
Empirical research
Contagion effect
42. Viewing violence causes anti-social behavior among some children
Panel Study
Joint Operating Agreements (JOAs)
Federalist Papers
Stimulation theory
43. Average household has a TV set on...
Integrated audience reach
War
Uses and Gratification
7 hours a day
44. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Magic Bullet Theory
Pulitzer Prize
Arbitron
Gatekeepers
45. Weekly news packages in theaters
Cable a' la Carte
Newsreel
Rating
William Randolph Hearst
46. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Experiment
Economy
Alternative Press
Stimulation theory
47. A social science on human behavior
Penny Press
Communication
Globalization
Nellie Bly
48. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Conan O'Brian
Share
cartoons
small town papers
49. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Benjamin Day 1833
Hypercommercialism
Citizen Kane 1941
Viacom/CBS
50. This cheap newsprint created larger readership
Disney
Share Number
Penny Press
NY Times