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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Average American spends _________________________ listening to the radio
Zoned editions
3 hours a day
Mixed Effects Model
Remington
2. Story order emphasis that eventually shapes our world views and values of importance
Desensitization
60% More violent
Agenda Setting
Empirical research
3. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Alternative Press
Economy
Identification
Blogs
4. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Telecommunications Act of 1996
Comcast
Culture
5. When one culture forces or pushes their culture on another
Cultural Hegemony
Pulitzer Prize
Rupert Murdoch
Limited Effects Model
6. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Two-Step Flow theory
Cable a' la Carte
Joint Operating Agreements (JOAs)
7. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
News Corp.
Citizen Journalists
Early Window
Agenda-Setting Effect
8. Receiver's response to message
War of the Worlds
Feedback
Two Step Flow
Print media usage
9. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Winter
GE/NBC-Universal
Survey
Stimulation theory
10. Theory stating that media defines the world for us (over-arching theory)
Sample
War of the Worlds
Oligopoly
Cultivation Theory
11. _____________ invented the telephone in _____________
Telecommunications Act of 1996
Alexander Graham Bell 1876
Comcast
Mainstreaming
12. Viewing violence causes anti-social behavior among some children
Open-Ended questions
Watergate Nixon
Orson Wells 1938
Stimulation theory
13. The two (in order) largest newspaper chains (USA Today is owned by one)
Catharsis theory
Fact about the usage of the media
Gannett and McClatchy
Thomas Edison 1877
14. Intellectual questioning about culture and its effect--leads to cultural theory
Powerful Effects Model
Thomas Edison 1877
Qualitative research
Time Warner
15. _________ was tried for libel against the British in his newspaper ___________
John Peter Zenger New York Weekly
Population
Convergence
Media literacy
16. Provide feedback for movies
Preview Audiences
War
Communication
Thomas Edison 1877
17. Original research. Do it yourself
Content Analysis
Primary Research
Alexander Graham Bell 1876
Share Number
18. Name of the guy Hearst send to Cuba
Remington
Clear Channel
Field experiments
Noise
19. Awarded every April since 1917 for excellence
Winter
Pulitzer Prize
Open-Ended questions
Horizontal monopoly
20. A social science on human behavior
Noise
Communication
Gatekeepers
Early Window
21. Television's ability to move people toward a common understanding of how things are
Viacom/CBS
3 hours a day
J.D. Salinger
Mainstreaming
22. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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23. ___________ invented the printing press in __________
Bias
Johannes Gutenberg 1456
Survey
Preview Audiences
24. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Vertical monopoly
Disney
Communication
Feedback
25. Is more credible seeming then newspapers (2 to 1 ratio)
Desensitization
TV
Secondary research
Innovators/Early Adaptors
26. Theory that we only pick media that we will find gratifying
Time Warner
Encoder
Desensitization
Uses and Gratification
27. This host demonstrated cultural imperialism in campaigning for the Finland President
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28. Recently announced that it would charge for frequent access to website (newspaper)
Audience Generated Feedback
NY Times
Mixed Effects Model
5%
29. Letters to the editor - non-scientific
Penny Press
Secondary research
Audience Generated Feedback
Print media usage
30. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Audimeter
Reinforcement Theory
Limited Effects Model
Citizen Kane 1941
31. Stragglers to buying technology
Dissonance Theory
Late Majority
Reinforcement Theory
Soft news
32. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Decoder
Wire Services
Sample
Albert Bandura
33. The first major daily
The New York Sun
GE/NBC-Universal
Sumner Redstone
Wilbur Schramm
34. 'The medium is the message'
Print media usage
Marshal McLuhan
Cultivation Analysis
Rating
35. Sole owner of Viacom/CBS
Sumner Redstone
Beat Reporters
Winter
Summer
36. Ownership of media companies by multinational corporations
Globalization
Viacom/CBS
Movie usage
Peoplemeter
37. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Primary Research
Gatekeepers
Sumner Redstone
Early Majority
38. Suburban or regional versions of a metropolitan paper
Zoned editions
Saturation Stage
Cultural Hegemony
Late Majority
39. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
5%
Audience - visual - economic - political - gatekeepers
NY Times
Clear Channel
40. This relaxed government restrictions on media ownership
Two-Step Flow theory
Selective exposure
Beat Reporters
Telecommunications Act of 1996
41. The biggest owner of radio stations (Dixie Chick controversy)
Product Placement
Preview Audiences
Clear Channel
Primary Research
42. Selection Theory: only expose ourselves to those that we will agree with already
cartoons
Still photography 1839
Mainstreaming
Selective exposure
43. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
War
Integrated audience reach
Desensitization
Payne Fund Studies 1929
44. _____________ invented the telegraph in ____________ ('What hath God wrought')
Samuel Morse 1844
Orson Wells 1938
Integrated audience reach
Disney
45. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Early Majority
Time Warner
Newspaper Hierarchy
Joseph Pulitzer
46. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Winter
Audience - visual - economic - political - gatekeepers
Cultivation Theory
47. Second biggest attention topic in news
Alternative Press
Economy
Uses and Gratification
Nellie Bly
48. A model stating that media has a very direct and universal impact (effect)
Reinforcement Theory
War of the Worlds
Powerful Effects Model
Gatekeepers
49. Where old and new media collide--media across multiple platforms
Magic Bullet Theory
Convergence
Soft news
Population
50. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Stimulation theory
Summer
A. C. Nielson Co
Samuel Morse 1844