Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Owning several types of related businesses across the board






2. Where old and new media collide--media across multiple platforms






3. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






4. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






5. A concentration of media industries into an ever smaller number of companies






6. Write on specific subject on particular schedule






7. Selection Theory: selective about what you remember






8. Scientific research






9. Provide feedback for movies






10. Theory stating that media defines the world for us (over-arching theory)






11. In social cognitive theory - the direct replication of an observed behavior






12. _____________ invented the telephone in _____________






13. Targeting niche audiences--easier to use selection theory






14. Age correlates with each medium






15. Peeks in late teens






16. Always greater then the rating number






17. A model stating that effects are limited by individual differences and other factors






18. A proportion taken to represent the population






19. Letters to the editor - non-scientific






20. Entry-level job - don't know what you will write






21. Getting information by word of mouth.






22. __________came up with the basic model of mass communication






23. True frontrunners of our daily newspaper (local news on news sheets






24. The first major daily






25. Media makes the world smaller (technology)--called _____________ ____________






26. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






27. Suburban or regional versions of a metropolitan paper






28. Has the fewest TV viewers






29. Placing of stories around ads






30. People that continue to hold out on technologies






31. _____________ created the New York Sun in __________






32. Artificial setting - easier and less expensive - but not as accurate in results






33. Theory that there are multiple opinion leaders that shaper our viewpoints






34. A model stating that media has a very direct and universal impact (effect)






35. Viewing violence causes anti-social behavior among some children






36. The percentage of the entire population in that media market






37. Died recently - wrote The Catcher in the Rye






38. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






39. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






40. Anything that interferes with or alters the message






41. Story order emphasis that eventually shapes our world views and values of importance






42. This relaxed government restrictions on media ownership






43. The opinion stage to observable research






44. Sole owner of News Corp.






45. Weekly news packages in theaters






46. Selection Theory: only expose ourselves to those that we will agree with already






47. Theory that we primarily use mass media to check what we already believe






48. The biggest owner of radio stations (Dixie Chick controversy)






49. Framework for our government






50. _________ was tried for libel against the British in his newspaper ___________