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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A powerful effects model using the analogy of firing something through society for a direct hit
Multi-Step Flow theory
Orson Wells 1938
Magic Bullet Theory
Two-Step Flow theory
2. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Benjamin Day 1833
Selective exposure
Field experiments
Joseph Pulitzer
3. Write on specific subject on particular schedule
Media Originated Feedback
Culture
Limited Effects Model
Columnists
4. A proportion taken to represent the population
Samuel Morse 1844
Sample
Radio usage
Close-ended questions
5. Awarded every April since 1917 for excellence
Pulitzer Prize
Media literacy
Rating
Telegraph
6. Average household has a TV set on...
7 hours a day
Thomas Edison 1877
Wilbur Schramm
Survey
7. Recently announced that it would charge for frequent access to website (newspaper)
Close-ended questions
Selective exposure
Noise
NY Times
8. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
The New York Times
Share
Hard news
John Peter Zenger New York Weekly
9. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Yellow Journalism
Newsreel
Imitation
10. Universe. Entirety of what you are studying.
Fact about the usage of the media
Marshal McLuhan
Convergence
Population
11. Viewing violence causes anti-social behavior among some children
Stimulation theory
Alternative Press
Economy
Rating
12. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Citizen Kane 1941
Selective Perception
Mixed Effects Model
13. The theory stating that war - being more visual - will get the most attention and headlines in the news
Gannett and McClatchy
Benjamin Day 1833
Burning Tank Theory
Late Majority
14. Second biggest attention topic in news
Uses and Gratification
Economy
Open-Ended questions
Clear Channel
15. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Close-ended questions
Feedback
Soft news
cartoons
16. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Audimeter
Laggards
Peoplemeter
17. Around the World in 72 days--stunt journalist
Citizen Kane 1941
Magic Bullet Theory
Nellie Bly
Vertical monopoly
18. Intellectual questioning about culture and its effect--leads to cultural theory
5%
Technological determinism
Qualitative research
Telegraph
19. Theory stating that media defines the world for us (over-arching theory)
Identification
Cultivation Theory
Horizontal monopoly
Two Step Flow
20. This host demonstrated cultural imperialism in campaigning for the Finland President
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21. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Disney
A. C. Nielson Co
Open-Ended questions
Desensitization
22. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Economy
William Randolph Hearst
Powerful Effects Model
War of the Worlds
23. One problem with Schramm's model: there is no longer any _______ in the message
Early Window
cartoons
Delay
Imitation
24. ____________ invented the phonograph in _________
Thomas Edison 1877
Bias
small town papers
Joseph Pulitzer
25. Peeks in mid 60's
Movie usage
cartoons
TV watching
Newsreel
26. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Stimulation theory
Lab experiments
Convergence
27. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
cartoons
Decoder
Clear Channel
28. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Content Analysis
Telegraph
Late Majority
29. Owning several types of related businesses across the board
Limited Effects Model
Horizontal monopoly
Content Analysis
7 hours a day
30. Publisher - THE Editor - other editors - designers - reporters
Gannett and McClatchy
cartoons
Newspaper Hierarchy
Dissident Press
31. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
Close-ended questions
Diurnals
Amazon and MacMillan Publishing
32. Framework for our government
Blogs
Critical research
Federalist Papers
William Randolph Hearst
33. Personal noise inserted and pushed in journalism
Hypercommercialism
Penny Press
Telecommunications Act of 1996
Bias
34. _____________ invented the telephone in _____________
Gannett and McClatchy
War of the Worlds
Alexander Graham Bell 1876
Experiment
35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Imitation
Vertical monopoly
Passive Peoplemeter
War of the Worlds
36. Getting information by word of mouth.
Content Analysis
Alternative Press
Beat Reporters
Two Step Flow
37. Entry-level job - don't know what you will write
Thomas Edison 1877
Summer
Joseph Pulitzer
General Assignment Reporters (GAs)
38. Letters to the editor - non-scientific
Audience Generated Feedback
Diurnals
Columnists
Orson Wells 1938
39. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Joint Operating Agreements (JOAs)
TV
Narrowcasting
Viacom/CBS
40. Theory that we only pick media that we will find gratifying
Catharsis theory
Mixed Effects Model
Uses and Gratification
John Peter Zenger New York Weekly
41. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Global village
GE/NBC-Universal
Audience Generated Feedback
42. The recent e-book battle on the Kindle is between these two...
Muckrakers
Identification
Amazon and MacMillan Publishing
Feedback
43. The Nation's largest metropolitan daily
The New York Times
cartoons
Close-ended questions
Rupert Murdoch
44. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Multi-Step Flow theory
Samuel Morse 1844
cartoons
45. Has the most TV audience
Wilbur Schramm
The New York Times
Winter
Newsreel
46. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
TV watching
Horizontal monopoly
Stimulation theory
47. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Media literacy
Early Window
Columnists
Payne Fund Studies 1929
48. Journalists who use things like Twitter to get info out fast - but they are not professional
Columnists
Citizen Journalists
Still photography 1839
Wire Services
49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
Gatekeepers
Citizen Journalists
Global village
50. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
News Corp.
Empirical research
Identification