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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Reinforcement Theory
Alternative Press
Qualitative research
Wilbur Schramm
2. Records what the TV set was currently set on
Disney
News Hole
Audimeter
Alexander Graham Bell 1876
3. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Oligopoly
Saturation Stage
Samuel Morse 1844
Citizen Journalists
4. Suburban or regional versions of a metropolitan paper
Zoned editions
Imitation
Powerful Effects Model
Culture
5. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Administrative research
Noise
Citizen Kane 1941
Stimulation theory
6. Has the most TV audience
Telecommunications Act of 1996
Winter
Hypercommercialism
News Hole
7. Peeks in mid 20's
Joint Operating Agreements (JOAs)
Benjamin Harris 1690
John Peter Zenger New York Weekly
Movie usage
8. Personal noise inserted and pushed in journalism
Movie usage
Two Step Flow
Bias
Two-Step Flow theory
9. Journalists who use things like Twitter to get info out fast - but they are not professional
Columnists
Economy
Disney
Citizen Journalists
10. Artificial setting - easier and less expensive - but not as accurate in results
Columnists
Economy
Lab experiments
Alternative Press
11. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Publick Occurences
Selective Perception
Joseph Pulitzer
Field experiments
12. People that will buy news technologies first
Cultivation Theory
Radio usage
Innovators/Early Adaptors
TV watching
13. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Selective Perception
Identification
Audience - visual - economic - political - gatekeepers
Open-Ended questions
14. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Winter
Benjamin Day 1833
Desensitization
15. __________came up with the basic model of mass communication
Wilbur Schramm
Fact about the usage of the media
Narrowcasting
Bias
16. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
News Diffusion
Disney
5%
17. A concentration of media industries into an ever smaller number of companies
7 hours a day
Rating
Blogs
Oligopoly
18. The opinion stage to observable research
Agenda-Setting Effect
Payne Fund Studies 1929
Muckrakers
Empirical research
19. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Agenda-Setting Effect
60% More violent
Communication
20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Beat Reporters
Albert Bandura
Marshal McLuhan
21. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
cartoons
Media literacy
Critical research
William Randolph Hearst
22. Very sensationalistic journalism
Powerful Effects Model
Delay
Print media usage
Yellow Journalism
23. Sensational stories that do not serve the democratic function of journalism
Pulitzer Prize
Media Originated Feedback
A. C. Nielson Co
Soft news
24. Framework for our government
Contagion effect
Narrowcasting
Federalist Papers
News Diffusion
25. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Hypercommercialism
Benjamin Harris 1690
William Randolph Hearst
26. ____________ invented the phonograph in _________
Early Majority
Economy
Thomas Edison 1877
Media literacy
27. The ______ is the receiver of the message
Two-Step Flow theory
Decoder
Delay
Content Analysis
28. Television's ability to move people toward a common understanding of how things are
General Assignment Reporters (GAs)
Empirical research
Mainstreaming
Bias
29. These papers are still doing good despite the rapid circulation of newspapers
A. C. Nielson Co
Empirical research
Benjamin Harris 1690
small town papers
30. _____________ created the New York Sun in __________
Time Warner
Yellow Journalism
Benjamin Day 1833
Media Originated Feedback
31. Viewing violence causes anti-social behavior among some children
Stimulation theory
Catharsis
Columnists
3 hours a day
32. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Zoned editions
small town papers
Survey
33. Theory that watching mediated violence reduces people's inclination to behave aggressively
Primary Research
Yellow Journalism
Muckrakers
Catharsis
34. Stragglers to buying technology
Passive Peoplemeter
Selective Retention
3 hours a day
Late Majority
35. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Publick Occurences
5%
Panel Study
36. Theory that we primarily use mass media to check what we already believe
Sumner Redstone
Reinforcement Theory
Share
Powerful Effects Model
37. Increasing the amount of advertising and mixing commercial and noncommercial media content
Paul Lazarsfield
Cultivation Theory
Penny Press
Hypercommercialism
38. Average American spends _________________________ listening to the radio
3 hours a day
Product Placement
John Peter Zenger New York Weekly
Hypercommercialism
39. A powerful effects model using the analogy of firing something through society for a direct hit
TV
The New York Times
Magic Bullet Theory
Alexander Graham Bell 1876
40. Regularly updated online journals that comment on just about everything
Laggards
Culture
Blogs
Imitation
41. This invention - used in war - helped to construct the 'inverted pyramid' structure
Passive Peoplemeter
Telegraph
Lab experiments
Uses and Gratification
42. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
J.D. Salinger
Telegraph
Late Majority
43. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Citizen Journalists
Empirical research
Gatekeepers
Identification
44. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Hypercommercialism
Audience Generated Feedback
cartoons
Passive Peoplemeter
45. When one culture forces or pushes their culture on another
Cultural Hegemony
Soft news
Content Analysis
News Diffusion
46. Collection of data that can be characterized and counted in a way. Type of empirical research
Share
TV watching
Selective Retention
Content Analysis
47. Sole owner of Viacom/CBS
Alternative Press
Sumner Redstone
Lab experiments
Panel Study
48. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Muckrakers
Albert Bandura
Multi-Step Flow theory
Stimulation theory
49. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Joseph Pulitzer
small town papers
Noise
50. NBC is believed to have noise for _______ because it is owned by GE
Share Number
Watergate Nixon
Communication
War