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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Summer
Encoder
Disney
Joint Operating Agreements (JOAs)
2. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Empirical research
Disney
Joint Operating Agreements (JOAs)
Share
3. Universe. Entirety of what you are studying.
Population
Contagion effect
Wire Services
Multi-Step Flow theory
4. When one culture forces or pushes their culture on another
Stimulation theory
Cultural Hegemony
Primary Research
Early Majority
5. A social science on human behavior
Publick Occurences
Communication
Gatekeepers
Joint Operating Agreements (JOAs)
6. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Oligopoly
Reinforcement Theory
Early Majority
7. Theory that we primarily use mass media to check what we already believe
Joseph Pulitzer
Mixed Effects Model
Reinforcement Theory
Share
8. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Two Step Flow
Panel Study
Diurnals
Mixed Effects Model
9. Stragglers to buying technology
News Corp.
Telecommunications Act of 1996
Late Majority
Penny Press
10. People that will buy news technologies first
Penny Press
Panel Study
Innovators/Early Adaptors
Media Originated Feedback
11. Selection Theory: only expose ourselves to those that we will agree with already
Population
Reinforcement Theory
Selective exposure
Joseph Pulitzer
12. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Cultivation Analysis
Print media usage
Oligopoly
Passive Peoplemeter
13. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
War of the Worlds
Time Warner
Dissonance Theory
Uses and Gratification
14. Peeks in late teens
Albert Bandura
News Hole
Beat Reporters
Radio usage
15. Selection Theory: selective about what we ACTUALLY listen to
Rupert Murdoch
Media Originated Feedback
Selective Perception
Mainstreaming
16. Awarded every April since 1917 for excellence
Paul Lazarsfield
Joseph Pulitzer
Pulitzer Prize
Oligopoly
17. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
News Diffusion
Reinforcement Theory
Citizen Kane 1941
Magic Bullet Theory
18. Increasing the amount of advertising and mixing commercial and noncommercial media content
Media Originated Feedback
Penny Press
Hypercommercialism
Newsreel
19. Sole owner of Viacom/CBS
The New York Sun
Identification
Sumner Redstone
Amazon and MacMillan Publishing
20. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Identification
Feedback
Watergate Nixon
Global village
21. _________ broadcasted War of the Worlds on Halloween _______.
Viacom/CBS
Identification
Early Window
Orson Wells 1938
22. Collection of data that can be characterized and counted in a way. Type of empirical research
Time Warner
Content Analysis
Population
Nellie Bly
23. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Audimeter
Preview Audiences
Arbitron
The New York Times
24. Has the most TV audience
Muckrakers
Winter
War
Sumner Redstone
25. The biggest owner of radio stations (Dixie Chick controversy)
Alexander Graham Bell 1876
Telegraph
Clear Channel
Open-Ended questions
26. Age correlates with each medium
Fact about the usage of the media
A. C. Nielson Co
Conan O'Brian
Narrowcasting
27. Personal noise inserted and pushed in journalism
Media literacy
Gatekeepers
Noise
Bias
28. A model stating that media can effect some people - but not others (not everyone)
small town papers
Alternative Press
Mixed Effects Model
Contagion effect
29. Regularly updated online journals that comment on just about everything
Lab experiments
Blogs
Integrated audience reach
Rupert Murdoch
30. Has the fewest TV viewers
John Peter Zenger New York Weekly
Empirical research
Movie usage
Summer
31. The ______ is the source in which the message passes through (example: book - TV channel)
Audience - visual - economic - political - gatekeepers
5%
Interpreter
Citizen Kane 1941
32. Provide feedback for movies
Global village
Panel Study
Johannes Gutenberg 1456
Preview Audiences
33. Average household has a TV set on...
Uses and Gratification
Content Analysis
7 hours a day
Mixed Effects Model
34. This host demonstrated cultural imperialism in campaigning for the Finland President
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183
35. Second biggest attention topic in news
Nellie Bly
Economy
Stimulation theory
5%
36. Always greater then the rating number
Two Step Flow
Share Number
Joint Operating Agreements (JOAs)
William Randolph Hearst
37. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Desensitization
Citizen Kane 1941
Two-Step Flow theory
News Hole
38. Owning several types of related businesses across the board
Passive Peoplemeter
Horizontal monopoly
Cultivation Theory
7 hours a day
39. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Product Placement
Gatekeepers
Culture
Globalization
40. Investigative journalists that exposed corruption
Muckrakers
Multi-Step Flow theory
Experiment
Saturation Stage
41. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Narrowcasting
cartoons
Uses and Gratification
42. Average American spends _________________________ listening to the radio
Close-ended questions
Narrowcasting
Dissonance Theory
3 hours a day
43. The percentage of the entire population in that media market
Clear Channel
Rating
Movie usage
Delay
44. In social cognitive theory - the direct replication of an observed behavior
Population
Cable a' la Carte
Dissident Press
Imitation
45. ____________ invented the phonograph in _________
Thomas Edison 1877
Interpreter
Alexander Graham Bell 1876
Preview Audiences
46. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Two-Step Flow theory
Innovators/Early Adaptors
Paul Lazarsfield
Disney
47. _____________ invented the telephone in _____________
Laggards
Telecommunications Act of 1996
Alexander Graham Bell 1876
Paul Lazarsfield
48. Media makes the world smaller (technology)--called _____________ ____________
Global village
GE/NBC-Universal
Johannes Gutenberg 1456
Share Number
49. One problem with Schramm's model: there is no longer any _______ in the message
Peoplemeter
Noise
Selective exposure
Delay
50. This invention - used in war - helped to construct the 'inverted pyramid' structure
small town papers
Telegraph
Agenda-Setting Effect
Lab experiments