Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The opinion stage to observable research






2. First American Newspaper






3. A proportion taken to represent the population






4. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






5. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






6. NBC is believed to have noise for _______ because it is owned by GE






7. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






8. Selection Theory: only expose ourselves to those that we will agree with already






9. The ______ sends the message






10. These papers are still doing good despite the rapid circulation of newspapers






11. A concentration of media industries into an ever smaller number of companies






12. In social cognitive theory - the direct replication of an observed behavior






13. Part of a survey. More then just a one word answer needed. No yes or no questions






14. The phonograph became the first __________ when Edison put a nickel slot on it






15. _____________ invented the telephone in _____________






16. Margin of error in polls






17. The first major daily






18. Story order emphasis that eventually shapes our world views and values of importance






19. Direct - immediate causes and effects research






20. Research that examines larger cultural effects






21. Targeting niche audiences--easier to use selection theory






22. Peeks mid 50's






23. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






24. Has the fewest TV viewers






25. Weekly news packages in theaters






26. Scientific research






27. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






28. The percentage of the entire population in that media market






29. The TV world is __________________ then the real world






30. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






31. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






32. People that will buy news technologies first






33. Ownership of media companies by multinational corporations






34. Awarded every April since 1917 for excellence






35. 'The medium is the message'






36. Second biggest attention topic in news






37. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






38. Theory that we primarily use mass media to check what we already believe






39. Father of Social Science Research






40. __________came up with the basic model of mass communication






41. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






42. Records what the TV set was currently set on






43. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






44. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






45. Sole owner of Viacom/CBS






46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






47. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






48. Average household has a TV set on...






49. _____________ invented the telegraph in ____________ ('What hath God wrought')






50. Intellectual questioning about culture and its effect--leads to cultural theory