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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Letters to the editor - non-scientific
Audience Generated Feedback
Telegraph
Encoder
Critical research
2. Sensational stories that do not serve the democratic function of journalism
Conan O'Brian
Dissonance Theory
Soft news
Field experiments
3. Original research. Do it yourself
Selective Perception
Summer
Primary Research
Albert Bandura
4. A model stating that media can effect some people - but not others (not everyone)
Oligopoly
Mixed Effects Model
News Hole
The New York Times
5. Father of Social Science Research
Paul Lazarsfield
Catharsis
Zoned editions
Mainstreaming
6. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Newsreel
Federalist Papers
Early Majority
Communication
7. Died recently - wrote The Catcher in the Rye
Columnists
Empirical research
J.D. Salinger
Agenda Setting
8. This host demonstrated cultural imperialism in campaigning for the Finland President
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9. A program that is more specialized to a specific demographic
Columnists
Panel Study
Narrowcasting
Share Number
10. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Early Window
Joint Operating Agreements (JOAs)
Amazon and MacMillan Publishing
Cultivation Theory
11. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
5%
Product Placement
Fact about the usage of the media
Vertical monopoly
12. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Summer
Joint Operating Agreements (JOAs)
Horizontal monopoly
Secondary research
13. Technology changes how we live
Oligopoly
Penny Press
Stimulation theory
Technological determinism
14. Media makes the world smaller (technology)--called _____________ ____________
Decoder
Newspaper Hierarchy
Culture
Global village
15. Age correlates with each medium
Fact about the usage of the media
Vertical monopoly
William Randolph Hearst
Watergate Nixon
16. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Product Placement
Samuel Morse 1844
Albert Bandura
17. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Technological determinism
Johannes Gutenberg 1456
Audience - visual - economic - political - gatekeepers
18. Selection Theory: only expose ourselves to those that we will agree with already
Selective exposure
Close-ended questions
Survey
J.D. Salinger
19. Peeks in mid 20's
Movie usage
Culture
Powerful Effects Model
Selective Retention
20. The first major daily
5%
The New York Sun
Late Majority
Administrative research
21. Always greater then the rating number
Share Number
Citizen Kane 1941
Clear Channel
Catharsis theory
22. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Content Analysis
Vertical monopoly
TV watching
23. A model stating that media has a very direct and universal impact (effect)
Product Placement
Agenda Setting
Rupert Murdoch
Powerful Effects Model
24. Second biggest attention topic in news
3 hours a day
Paul Lazarsfield
Agenda Setting
Economy
25. Single company owns every aspect of business (i.e. production - distribution - etc)
Critical research
Close-ended questions
3 hours a day
Vertical monopoly
26. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Critical research
Arbitron
Still photography 1839
Telecommunications Act of 1996
27. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Citizen Kane 1941
Nellie Bly
Radio usage
Catharsis theory
28. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Two Step Flow
Agenda Setting
Payne Fund Studies 1929
Global village
29. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Newsreel
Publick Occurences
Citizen Kane 1941
30. Universe. Entirety of what you are studying.
Population
Fact about the usage of the media
Product Placement
Time Warner
31. The theory stating that war - being more visual - will get the most attention and headlines in the news
Gatekeepers
Burning Tank Theory
Yellow Journalism
Cultivation Theory
32. 'The medium is the message'
Arbitron
Marshal McLuhan
Oligopoly
Cable a' la Carte
33. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Viacom/CBS
Imitation
Rating
34. Placing of stories around ads
News Hole
Selective Perception
Federalist Papers
Preview Audiences
35. NBC is believed to have noise for _______ because it is owned by GE
Share Number
Muckrakers
War
Interpreter
36. The phonograph became the first __________ when Edison put a nickel slot on it
Jukebox
Marshal McLuhan
Magic Bullet Theory
J.D. Salinger
37. Personal noise inserted and pushed in journalism
Newsreel
Bias
Print media usage
Preview Audiences
38. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Winter
Burning Tank Theory
Economy
Watergate Nixon
39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Open-Ended questions
News Diffusion
Encoder
Reinforcement Theory
40. The TV world is __________________ then the real world
The New York Times
60% More violent
Sumner Redstone
Movie usage
41. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Thomas Edison 1877
Powerful Effects Model
Two Step Flow
42. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Pulitzer Prize
Catharsis
Watergate Nixon
43. Selection Theory: selective about what we ACTUALLY listen to
Newspaper Hierarchy
Selective Perception
Narrowcasting
Print media usage
44. These papers are still doing good despite the rapid circulation of newspapers
The New York Sun
A. C. Nielson Co
small town papers
5%
45. Free - alternative weeklies with a local and political orientation
Media literacy
Dissident Press
Limited Effects Model
Print media usage
46. Intellectual questioning about culture and its effect--leads to cultural theory
Stimulation theory
Qualitative research
Sample
Viacom/CBS
47. Regularly updated online journals that comment on just about everything
Alexander Graham Bell 1876
Print media usage
A. C. Nielson Co
Blogs
48. Does not establish causality. Covers what the majority thinks. All perception
Telegraph
Identification
Survey
Still photography 1839
49. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
John Peter Zenger New York Weekly
Passive Peoplemeter
Survey
Cultural Hegemony
50. Sole owner of News Corp.
Cable a' la Carte
Summer
Passive Peoplemeter
Rupert Murdoch