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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that we primarily use mass media to check what we already believe
Bias
Two-Step Flow theory
Reinforcement Theory
Convergence
2. Age correlates with each medium
Fact about the usage of the media
Albert Bandura
Benjamin Day 1833
Mixed Effects Model
3. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Selective Perception
Field experiments
TV
4. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Catharsis theory
Close-ended questions
Globalization
5. Name of the guy Hearst send to Cuba
Interpreter
Remington
Viacom/CBS
Thomas Edison 1877
6. Part of a survey. More then just a one word answer needed. No yes or no questions
Summer
Decoder
Open-Ended questions
Audimeter
7. Has the fewest TV viewers
Movie usage
Mixed Effects Model
Hard news
Summer
8. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Print media usage
Sumner Redstone
Communication
9. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Winter
John Peter Zenger New York Weekly
Hard news
A. C. Nielson Co
10. Is more credible seeming then newspapers (2 to 1 ratio)
TV
Newspaper Hierarchy
J.D. Salinger
Selective Perception
11. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Newsreel
Time Warner
Close-ended questions
Fact about the usage of the media
12. Died recently - wrote The Catcher in the Rye
Product Placement
J.D. Salinger
Viacom/CBS
Contagion effect
13. The recent e-book battle on the Kindle is between these two...
Citizen Kane 1941
Amazon and MacMillan Publishing
Economy
Share
14. A powerful effects model using the analogy of firing something through society for a direct hit
The New York Times
Wire Services
Magic Bullet Theory
War of the Worlds
15. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
J.D. Salinger
News Hole
TV watching
Watergate Nixon
16. NBC is believed to have noise for _______ because it is owned by GE
Muckrakers
War
Dissonance Theory
Open-Ended questions
17. The first major daily
Mainstreaming
Beat Reporters
The New York Sun
Secondary research
18. Second biggest attention topic in news
A. C. Nielson Co
Economy
Cultural Hegemony
Print media usage
19. Personal noise inserted and pushed in journalism
Population
Time Warner
Zoned editions
Bias
20. Peeks in mid 60's
TV watching
Dissident Press
The New York Times
Reinforcement Theory
21. Stragglers to buying technology
Gatekeepers
Late Majority
GE/NBC-Universal
Paul Lazarsfield
22. Sole owner of Viacom/CBS
Globalization
Audience Generated Feedback
Sumner Redstone
Early Majority
23. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Viacom/CBS
Cultivation Theory
Blogs
Critical research
24. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Convergence
Early Majority
Radio usage
Amazon and MacMillan Publishing
25. Ownership of media companies by multinational corporations
Technological determinism
Preview Audiences
Cultivation Theory
Globalization
26. A model stating that media can effect some people - but not others (not everyone)
Diurnals
Mixed Effects Model
Payne Fund Studies 1929
News Corp.
27. A model stating that effects are limited by individual differences and other factors
Nellie Bly
Limited Effects Model
Survey
Alternative Press
28. ____________ invented the phonograph in _________
Population
Magic Bullet Theory
Winter
Thomas Edison 1877
29. Letters to the editor - non-scientific
Yellow Journalism
Media Originated Feedback
Audience Generated Feedback
Administrative research
30. In social cognitive theory - the direct replication of an observed behavior
Cultivation Analysis
Selective exposure
Penny Press
Imitation
31. Selection Theory: only expose ourselves to those that we will agree with already
Arbitron
Early Majority
Muckrakers
Selective exposure
32. The Nation's largest metropolitan daily
Globalization
cartoons
Radio usage
The New York Times
33. Father of Social Science Research
Paul Lazarsfield
small town papers
Media Originated Feedback
Mainstreaming
34. People that will buy news technologies first
Citizen Kane 1941
Laggards
Uses and Gratification
Innovators/Early Adaptors
35. Universe. Entirety of what you are studying.
Selective Retention
Time Warner
Early Window
Population
36. Famous radio broadcast proving limited effects theories
War of the Worlds
Two Step Flow
Benjamin Harris 1690
Sample
37. _____________ invented the telegraph in ____________ ('What hath God wrought')
Innovators/Early Adaptors
Payne Fund Studies 1929
Remington
Samuel Morse 1844
38. Collection of data that can be characterized and counted in a way. Type of empirical research
Laggards
J.D. Salinger
Mainstreaming
Content Analysis
39. Average American spends _________________________ listening to the radio
Joint Operating Agreements (JOAs)
60% More violent
cartoons
3 hours a day
40. These papers are still doing good despite the rapid circulation of newspapers
Audimeter
small town papers
Clear Channel
Nellie Bly
41. Increasing the amount of advertising and mixing commercial and noncommercial media content
Amazon and MacMillan Publishing
Contagion effect
Hypercommercialism
Dissonance Theory
42. Direct - immediate causes and effects research
Pulitzer Prize
Dissident Press
Administrative research
Jukebox
43. The ______ is the receiver of the message
Decoder
Product Placement
Citizen Kane 1941
Print media usage
44. Framework for our government
Feedback
Federalist Papers
7 hours a day
Sumner Redstone
45. People that continue to hold out on technologies
Yellow Journalism
Laggards
Clear Channel
Convergence
46. Regularly updated online journals that comment on just about everything
The New York Sun
Blogs
Early Window
Stimulation theory
47. Theory stating that media defines the world for us (over-arching theory)
Thomas Edison 1877
Johannes Gutenberg 1456
Cultivation Theory
War
48. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Qualitative research
Fact about the usage of the media
Multi-Step Flow theory
49. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Selective exposure
Two Step Flow
Panel Study
7 hours a day
50. Single company owns every aspect of business (i.e. production - distribution - etc)
Agenda Setting
Vertical monopoly
William Randolph Hearst
Communication