Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research that examines larger cultural effects






2. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






3. A model stating that media can effect some people - but not others (not everyone)






4. True frontrunners of our daily newspaper (local news on news sheets






5. Famous radio broadcast proving limited effects theories






6. Margin of error in polls






7. The biggest owner of radio stations (Dixie Chick controversy)






8. Viewing violence causes anti-social behavior among some children






9. Free - alternative weeklies with a local and political orientation






10. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






11. Peeks mid 50's






12. Part of a survey. More then just a one word answer needed. No yes or no questions






13. Technology changes how we live






14. Placing of stories around ads






15. A proportion taken to represent the population






16. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






17. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






18. The ability to effectively and efficiently comprehend and use any form of mediated communication






19. The first major daily






20. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






21. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






22. Sole owner of Viacom/CBS






23. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






24. The recent e-book battle on the Kindle is between these two...






25. _________ was tried for libel against the British in his newspaper ___________






26. A powerful effects model using the analogy of firing something through society for a direct hit






27. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






28. People that will buy news technologies first






29. A program that is more specialized to a specific demographic






30. The Nation's largest metropolitan daily






31. ___________ invented the printing press in __________






32. Father of Social Science Research






33. Story order emphasis that eventually shapes our world views and values of importance






34. Scientific research






35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






36. If the media covers terrorist attacks - it leads to more terrorist attacks






37. Personal noise inserted and pushed in journalism






38. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






39. Regularly updated online journals that comment on just about everything






40. Very sensationalistic journalism






41. Universe. Entirety of what you are studying.






42. Research has already been done for you - you just collect it and put it into your paper






43. The ______ is the receiver of the message






44. Ownership of media companies by multinational corporations






45. NBC is believed to have noise for _______ because it is owned by GE






46. This relaxed government restrictions on media ownership






47. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






48. Weekly news packages in theaters






49. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






50. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli