Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Writes on a particular area of interest (crime - sports - etc)






2. Theory that watching mediated violence reduces people's inclination to behave aggressively






3. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






4. Real-life setting - better - but more expensive






5. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






6. Free - alternative weeklies with a local and political orientation






7. Framework for our government






8. Theory stating that media defines the world for us (over-arching theory)






9. Peeks in late teens






10. People that will buy news technologies first






11. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






12. ___________ invented the printing press in __________






13. Increasing the amount of advertising and mixing commercial and noncommercial media content






14. _____________ invented the telegraph in ____________ ('What hath God wrought')






15. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






16. A concentration of media industries into an ever smaller number of companies






17. Publisher - THE Editor - other editors - designers - reporters






18. Media makes the world smaller (technology)--called _____________ ____________






19. Intellectual questioning about culture and its effect--leads to cultural theory






20. Peeks in mid 20's






21. The ______ is the receiver of the message






22. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






23. Name of the guy Hearst send to Cuba






24. Direct - immediate causes and effects research






25. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






26. Suburban or regional versions of a metropolitan paper






27. Recently announced that it would charge for frequent access to website (newspaper)






28. This host demonstrated cultural imperialism in campaigning for the Finland President

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29. The two (in order) largest newspaper chains (USA Today is owned by one)






30. Selection Theory: only expose ourselves to those that we will agree with already






31. Artificial setting - easier and less expensive - but not as accurate in results






32. Theory that there are multiple opinion leaders that shaper our viewpoints






33. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






34. Original research. Do it yourself






35. _________ was tried for libel against the British in his newspaper ___________






36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






37. Average household has a TV set on...






38. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






39. Collection of data that can be characterized and counted in a way. Type of empirical research






40. Father of Social Science Research






41. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






42. Investigative journalists that exposed corruption






43. The phonograph became the first __________ when Edison put a nickel slot on it






44. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






45. Selection Theory: selective about what we ACTUALLY listen to






46. Theory that we only pick media that we will find gratifying






47. Research has already been done for you - you just collect it and put it into your paper






48. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






49. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






50. The sets in use for that media market. Example: Percentage of all the people currently watching TV.