Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to effectively and efficiently comprehend and use any form of mediated communication






2. Scientific research






3. A social science on human behavior






4. If the media covers terrorist attacks - it leads to more terrorist attacks






5. Has the most TV audience






6. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






7. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






8. Targeting niche audiences--easier to use selection theory






9. Age correlates with each medium






10. The Nation's largest metropolitan daily






11. Owning several types of related businesses across the board






12. Original research. Do it yourself






13. NBC is believed to have noise for _______ because it is owned by GE






14. The first major daily






15. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






16. A model stating that media can effect some people - but not others (not everyone)






17. Collection of data that can be characterized and counted in a way. Type of empirical research






18. In social cognitive theory - the direct replication of an observed behavior






19. The theory stating that war - being more visual - will get the most attention and headlines in the news






20. Sensational stories that do not serve the democratic function of journalism






21. Framework for our government






22. First American Newspaper






23. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






24. Theory that we primarily use mass media to check what we already believe






25. Famous radio broadcast proving limited effects theories






26. Receiver's response to message






27. Peeks in mid 60's






28. Part of a survey. More then just a one word answer needed. No yes or no questions






29. People that continue to hold out on technologies






30. A proportion taken to represent the population






31. Research has already been done for you - you just collect it and put it into your paper






32. Direct - immediate causes and effects research






33. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






34. The biggest owner of radio stations (Dixie Chick controversy)






35. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






36. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






37. Average American spends _________________________ listening to the radio






38. Getting information by word of mouth.






39. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






40. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






41. Where old and new media collide--media across multiple platforms






42. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






43. The ______ sends the message






44. Recently announced that it would charge for frequent access to website (newspaper)






45. Artificial setting - easier and less expensive - but not as accurate in results






46. Selection Theory: only expose ourselves to those that we will agree with already






47. Trying to buy NBC-Universal






48. One problem with Schramm's model: there is no longer any _______ in the message






49. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






50. The phonograph became the first __________ when Edison put a nickel slot on it