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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ sends the message
Movie usage
Encoder
Population
Selective Perception
2. Weekly news packages in theaters
Newsreel
Empirical research
Wilbur Schramm
Columnists
3. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Panel Study
Agenda-Setting Effect
Blogs
Close-ended questions
4. A concentration of media industries into an ever smaller number of companies
7 hours a day
Oligopoly
Disney
Blogs
5. Very sensationalistic journalism
War
Yellow Journalism
Close-ended questions
Comcast
6. Writes on a particular area of interest (crime - sports - etc)
Magic Bullet Theory
Interpreter
Innovators/Early Adaptors
Beat Reporters
7. Stragglers to buying technology
Viacom/CBS
Decoder
News Hole
Late Majority
8. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Administrative research
Arbitron
Viacom/CBS
Gatekeepers
9. Technology changes how we live
Empirical research
NY Times
Technological determinism
Telecommunications Act of 1996
10. Story order emphasis that eventually shapes our world views and values of importance
Still photography 1839
Agenda Setting
Peoplemeter
Joint Operating Agreements (JOAs)
11. The phonograph became the first __________ when Edison put a nickel slot on it
Secondary research
Jukebox
Agenda Setting
Pulitzer Prize
12. Margin of error in polls
Hard news
Catharsis theory
Audimeter
5%
13. Selection Theory: selective about what we ACTUALLY listen to
Limited Effects Model
Mixed Effects Model
Media literacy
Selective Perception
14. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Experiment
Early Window
Dissonance Theory
Arbitron
15. Part of a survey. More then just a one word answer needed. No yes or no questions
Hypercommercialism
Early Majority
Open-Ended questions
The New York Sun
16. Peeks in late teens
Early Majority
Radio usage
Bias
Cable a' la Carte
17. _____________ created the New York Sun in __________
Benjamin Day 1833
Desensitization
Diurnals
Gannett and McClatchy
18. The ability to effectively and efficiently comprehend and use any form of mediated communication
Dissident Press
William Randolph Hearst
Media literacy
Field experiments
19. Original research. Do it yourself
Vertical monopoly
Primary Research
Nellie Bly
Blogs
20. Peeks in mid 60's
Secondary research
TV watching
Selective exposure
Audimeter
21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Culture
Hard news
Oligopoly
22. Research that examines larger cultural effects
Cable a' la Carte
Critical research
Decoder
Mainstreaming
23. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Fact about the usage of the media
Desensitization
Primary Research
Media Originated Feedback
24. The opinion stage to observable research
Disney
Catharsis
Newsreel
Empirical research
25. _________ was tried for libel against the British in his newspaper ___________
Comcast
The New York Sun
Vertical monopoly
John Peter Zenger New York Weekly
26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Oligopoly
Publick Occurences
Share Number
27. This host demonstrated cultural imperialism in campaigning for the Finland President
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28. Universe. Entirety of what you are studying.
Radio usage
Two Step Flow
Hard news
Population
29. Does not establish causality. Covers what the majority thinks. All perception
Product Placement
TV watching
Survey
Hard news
30. ___________ published Publick Occurences in __________
Benjamin Harris 1690
small town papers
Watergate Nixon
Viacom/CBS
31. Media makes the world smaller (technology)--called _____________ ____________
Primary Research
Global village
Vertical monopoly
Media literacy
32. Framework for our government
Federalist Papers
John Peter Zenger New York Weekly
Horizontal monopoly
Watergate Nixon
33. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Passive Peoplemeter
Cultivation Analysis
Powerful Effects Model
34. Is more credible seeming then newspapers (2 to 1 ratio)
TV
3 hours a day
GE/NBC-Universal
Selective exposure
35. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
News Hole
Citizen Journalists
Share
Albert Bandura
36. Second biggest attention topic in news
Laggards
Content Analysis
News Diffusion
Economy
37. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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38. Set of values and shared beliefs
5%
Panel Study
Culture
Qualitative research
39. Always greater then the rating number
Mixed Effects Model
Share Number
Media literacy
Benjamin Day 1833
40. Personal noise inserted and pushed in journalism
Still photography 1839
Bias
Primary Research
Selective Perception
41. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Empirical research
Panel Study
Contagion effect
7 hours a day
42. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Stimulation theory
Product Placement
Audience Generated Feedback
43. First American Newspaper
Panel Study
Audience Generated Feedback
Publick Occurences
Zoned editions
44. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Economy
Passive Peoplemeter
Interpreter
Zoned editions
45. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Time Warner
Technological determinism
Media Originated Feedback
Convergence
46. A social science on human behavior
Communication
Samuel Morse 1844
Johannes Gutenberg 1456
7 hours a day
47. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Samuel Morse 1844
Dissident Press
Vertical monopoly
Catharsis theory
48. The percentage of the entire population in that media market
Rating
Alexander Graham Bell 1876
News Corp.
Mainstreaming
49. True frontrunners of our daily newspaper (local news on news sheets
Amazon and MacMillan Publishing
Hard news
Diurnals
Joint Operating Agreements (JOAs)
50. ____________ invented the phonograph in _________
The New York Sun
Thomas Edison 1877
Audience Generated Feedback
Columnists