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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of media companies by multinational corporations
Limited Effects Model
Globalization
Narrowcasting
GE/NBC-Universal
2. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
Selective exposure
Globalization
Media Originated Feedback
3. Scientific research
Still photography 1839
Burning Tank Theory
Agenda-Setting Effect
Empirical research
4. The opinion stage to observable research
Media Originated Feedback
Empirical research
Qualitative research
Primary Research
5. Sensational stories that do not serve the democratic function of journalism
7 hours a day
A. C. Nielson Co
John Peter Zenger New York Weekly
Soft news
6. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Close-ended questions
Empirical research
Arbitron
Orson Wells 1938
7. Media makes the world smaller (technology)--called _____________ ____________
Summer
A. C. Nielson Co
Global village
Alexander Graham Bell 1876
8. Artificial setting - easier and less expensive - but not as accurate in results
Penny Press
Empirical research
Limited Effects Model
Lab experiments
9. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Laggards
Open-Ended questions
Saturation Stage
Still photography 1839
10. ____________ invented the phonograph in _________
Thomas Edison 1877
Winter
Primary Research
Still photography 1839
11. This relaxed government restrictions on media ownership
William Randolph Hearst
Audience - visual - economic - political - gatekeepers
Rupert Murdoch
Telecommunications Act of 1996
12. Direct - immediate causes and effects research
Administrative research
GE/NBC-Universal
Late Majority
Open-Ended questions
13. Targeting niche audiences--easier to use selection theory
Narrowcasting
News Diffusion
Globalization
Oligopoly
14. _____________ invented the telegraph in ____________ ('What hath God wrought')
Audience Generated Feedback
Samuel Morse 1844
Blogs
Amazon and MacMillan Publishing
15. Theory stating that media defines the world for us (over-arching theory)
Noise
Benjamin Day 1833
Media literacy
Cultivation Theory
16. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Winter
A. C. Nielson Co
Delay
Publick Occurences
17. This host demonstrated cultural imperialism in campaigning for the Finland President
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18. Peeks in mid 60's
War of the Worlds
Survey
Share
TV watching
19. Write on specific subject on particular schedule
Innovators/Early Adaptors
Columnists
Wire Services
Beat Reporters
20. Where old and new media collide--media across multiple platforms
Narrowcasting
Interpreter
Stimulation theory
Convergence
21. The theory stating that war - being more visual - will get the most attention and headlines in the news
Uses and Gratification
Technological determinism
Burning Tank Theory
Publick Occurences
22. Placing of stories around ads
Oligopoly
Delay
Audience Generated Feedback
News Hole
23. Theory that we primarily use mass media to check what we already believe
Stimulation theory
60% More violent
Reinforcement Theory
Print media usage
24. Regularly updated online journals that comment on just about everything
Vertical monopoly
Blogs
Close-ended questions
Empirical research
25. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Agenda-Setting Effect
Movie usage
Still photography 1839
Experiment
26. People that will buy news technologies first
Winter
Muckrakers
Limited Effects Model
Innovators/Early Adaptors
27. Intellectual questioning about culture and its effect--leads to cultural theory
Agenda-Setting Effect
Qualitative research
Stimulation theory
Innovators/Early Adaptors
28. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Population
Sumner Redstone
Amazon and MacMillan Publishing
29. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Beat Reporters
Culture
Radio usage
Joint Operating Agreements (JOAs)
30. _________ was tried for libel against the British in his newspaper ___________
Innovators/Early Adaptors
NY Times
Early Window
John Peter Zenger New York Weekly
31. Collection of data that can be characterized and counted in a way. Type of empirical research
Secondary research
Empirical research
Saturation Stage
Content Analysis
32. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Population
Economy
Payne Fund Studies 1929
7 hours a day
33. Famous radio broadcast proving limited effects theories
Reinforcement Theory
War of the Worlds
Time Warner
Bias
34. Very sensationalistic journalism
Penny Press
GE/NBC-Universal
Yellow Journalism
The New York Times
35. If the media covers terrorist attacks - it leads to more terrorist attacks
Survey
Contagion effect
Early Window
TV watching
36. This cheap newsprint created larger readership
Gatekeepers
Samuel Morse 1844
Selective exposure
Penny Press
37. True frontrunners of our daily newspaper (local news on news sheets
News Corp.
Diurnals
Jukebox
Economy
38. NBC is believed to have noise for _______ because it is owned by GE
War
The New York Times
William Randolph Hearst
60% More violent
39. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Dissident Press
Secondary research
News Diffusion
Limited Effects Model
40. Suburban or regional versions of a metropolitan paper
Powerful Effects Model
7 hours a day
Pulitzer Prize
Zoned editions
41. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
TV
Early Window
Panel Study
42. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Panel Study
Remington
Wire Services
43. A model stating that media has a very direct and universal impact (effect)
Imitation
Population
Conan O'Brian
Powerful Effects Model
44. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Narrowcasting
War
TV
45. The two (in order) largest newspaper chains (USA Today is owned by one)
Global village
Preview Audiences
Newsreel
Gannett and McClatchy
46. Universe. Entirety of what you are studying.
Winter
Population
Marshal McLuhan
Secondary research
47. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Sample
Federalist Papers
Mainstreaming
Experiment
48. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Experiment
Identification
Desensitization
Magic Bullet Theory
49. The Nation's largest metropolitan daily
The New York Times
General Assignment Reporters (GAs)
Share Number
Nellie Bly
50. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Bias
Innovators/Early Adaptors
Identification