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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Average household has a TV set on...
Bias
7 hours a day
small town papers
Columnists
2. Getting information by word of mouth.
Integrated audience reach
Two Step Flow
Newspaper Hierarchy
Technological determinism
3. Average American spends _________________________ listening to the radio
3 hours a day
Conan O'Brian
Early Majority
Disney
4. Research that examines larger cultural effects
Critical research
Globalization
Payne Fund Studies 1929
5%
5. The opinion stage to observable research
Wire Services
Technological determinism
Empirical research
Lab experiments
6. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
small town papers
Beat Reporters
Catharsis theory
Integrated audience reach
7. These papers are still doing good despite the rapid circulation of newspapers
Agenda-Setting Effect
Gannett and McClatchy
small town papers
Publick Occurences
8. Peeks mid 50's
Audience Generated Feedback
Thomas Edison 1877
Print media usage
Winter
9. Is more credible seeming then newspapers (2 to 1 ratio)
Conan O'Brian
Joseph Pulitzer
Identification
TV
10. Technology changes how we live
Technological determinism
Samuel Morse 1844
Gatekeepers
Panel Study
11. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Selective exposure
Passive Peoplemeter
Oligopoly
12. Sole owner of News Corp.
Summer
Rupert Murdoch
Convergence
Mixed Effects Model
13. True frontrunners of our daily newspaper (local news on news sheets
Oligopoly
Share
Comcast
Diurnals
14. This host demonstrated cultural imperialism in campaigning for the Finland President
15. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Winter
Radio usage
NY Times
Saturation Stage
16. When one culture forces or pushes their culture on another
Thomas Edison 1877
Interpreter
A. C. Nielson Co
Cultural Hegemony
17. The phonograph became the first __________ when Edison put a nickel slot on it
Newsreel
Jukebox
Cultivation Analysis
Oligopoly
18. __________came up with the basic model of mass communication
Audience Generated Feedback
Mixed Effects Model
Critical research
Wilbur Schramm
19. A social science on human behavior
Share Number
News Corp.
Diurnals
Communication
20. Sole owner of Viacom/CBS
Vertical monopoly
Sumner Redstone
Winter
Two Step Flow
21. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
John Peter Zenger New York Weekly
Multi-Step Flow theory
Watergate Nixon
22. Targeting niche audiences--easier to use selection theory
Narrowcasting
Payne Fund Studies 1929
Empirical research
Selective exposure
23. Part of a survey. More then just a one word answer needed. No yes or no questions
Penny Press
Open-Ended questions
Joseph Pulitzer
Hard news
24. Selection Theory: selective about what you remember
Selective Retention
Mainstreaming
Yellow Journalism
Decoder
25. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Johannes Gutenberg 1456
small town papers
Limited Effects Model
26. This relaxed government restrictions on media ownership
Global village
Telecommunications Act of 1996
Alexander Graham Bell 1876
Albert Bandura
27. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Paul Lazarsfield
7 hours a day
Identification
Time Warner
28. Records what the TV set was currently set on
Panel Study
Survey
Audimeter
William Randolph Hearst
29. Scientific research
Early Window
Powerful Effects Model
Empirical research
William Randolph Hearst
30. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Economy
Albert Bandura
Vertical monopoly
Two-Step Flow theory
31. Peeks in late teens
Radio usage
Joseph Pulitzer
Narrowcasting
Empirical research
32. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Narrowcasting
Alternative Press
Citizen Journalists
Uses and Gratification
33. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Vertical monopoly
J.D. Salinger
A. C. Nielson Co
John Peter Zenger New York Weekly
34. NBC is believed to have noise for _______ because it is owned by GE
Empirical research
War
Delay
Media Originated Feedback
35. _____________ created the New York Sun in __________
GE/NBC-Universal
Benjamin Day 1833
Agenda Setting
Encoder
36. Famous radio broadcast proving limited effects theories
Federalist Papers
War of the Worlds
Lab experiments
Identification
37. Selection Theory: only expose ourselves to those that we will agree with already
GE/NBC-Universal
Selective exposure
Joint Operating Agreements (JOAs)
Burning Tank Theory
38. Placing of stories around ads
News Hole
Early Window
Oligopoly
Noise
39. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Thomas Edison 1877
Two-Step Flow theory
William Randolph Hearst
Panel Study
40. 'The medium is the message'
Orson Wells 1938
Still photography 1839
Population
Marshal McLuhan
41. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Pulitzer Prize
Cultivation Analysis
Wire Services
Dissident Press
42. Theory that watching mediated violence reduces people's inclination to behave aggressively
Catharsis
GE/NBC-Universal
Multi-Step Flow theory
Gatekeepers
43. Direct - immediate causes and effects research
60% More violent
Narrowcasting
Agenda-Setting Effect
Administrative research
44. Regularly updated online journals that comment on just about everything
Technological determinism
Blogs
Penny Press
Saturation Stage
45. This invention - used in war - helped to construct the 'inverted pyramid' structure
Mixed Effects Model
Telegraph
Radio usage
Bias
46. Increasing the amount of advertising and mixing commercial and noncommercial media content
Newspaper Hierarchy
News Diffusion
Primary Research
Hypercommercialism
47. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Hard news
Benjamin Day 1833
Cultural Hegemony
Wire Services
48. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Citizen Kane 1941
A. C. Nielson Co
Administrative research
Audience Generated Feedback
49. Journalists who use things like Twitter to get info out fast - but they are not professional
Benjamin Harris 1690
Wire Services
Citizen Journalists
Bias
50. Age correlates with each medium
Passive Peoplemeter
Fact about the usage of the media
Administrative research
Conan O'Brian