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Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Father of Social Science Research






2. Has the fewest TV viewers






3. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






4. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






5. A model stating that effects are limited by individual differences and other factors






6. The two (in order) largest newspaper chains (USA Today is owned by one)






7. _____________ created the New York Sun in __________






8. A social science on human behavior






9. A powerful effects model using the analogy of firing something through society for a direct hit






10. Trying to buy NBC-Universal






11. ___________ invented the printing press in __________






12. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






13. Second biggest attention topic in news






14. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






15. Sole owner of Viacom/CBS






16. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






17. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






18. Selection Theory: only expose ourselves to those that we will agree with already






19. Died recently - wrote The Catcher in the Rye






20. Weekly news packages in theaters






21. Age correlates with each medium






22. True frontrunners of our daily newspaper (local news on news sheets






23. Collection of data that can be characterized and counted in a way. Type of empirical research






24. Entry-level job - don't know what you will write






25. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






26. Famous radio broadcast proving limited effects theories






27. Always greater then the rating number






28. Selection Theory: selective about what we ACTUALLY listen to






29. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






30. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






31. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






32. The percentage of the entire population in that media market






33. Has the most TV audience






34. Peeks in mid 20's






35. The first major daily






36. This host demonstrated cultural imperialism in campaigning for the Finland President

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37. A proportion taken to represent the population






38. 'The medium is the message'






39. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






40. A concentration of media industries into an ever smaller number of companies






41. Ownership of media companies by multinational corporations






42. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






43. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






44. The opinion stage to observable research






45. The recent e-book battle on the Kindle is between these two...






46. The ability to effectively and efficiently comprehend and use any form of mediated communication






47. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






48. Average household has a TV set on...






49. These papers are still doing good despite the rapid circulation of newspapers






50. Part of a survey. More then just a one word answer needed. No yes or no questions







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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