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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ created the New York Sun in __________
Vertical monopoly
Wilbur Schramm
Benjamin Day 1833
Blogs
2. Weekly news packages in theaters
Newsreel
Albert Bandura
Encoder
Joint Operating Agreements (JOAs)
3. Very sensationalistic journalism
John Peter Zenger New York Weekly
Wilbur Schramm
Yellow Journalism
Paul Lazarsfield
4. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Early Majority
Audience - visual - economic - political - gatekeepers
Mainstreaming
5. Peeks in mid 60's
Globalization
TV watching
Selective Retention
Soft news
6. A powerful effects model using the analogy of firing something through society for a direct hit
Samuel Morse 1844
Comcast
The New York Times
Magic Bullet Theory
7. The TV world is __________________ then the real world
Cultivation Theory
Benjamin Day 1833
Culture
60% More violent
8. Average household has a TV set on...
Wilbur Schramm
Time Warner
7 hours a day
Federalist Papers
9. Name of the guy Hearst send to Cuba
Noise
Nellie Bly
Remington
Media Originated Feedback
10. People that will buy news technologies first
Movie usage
Innovators/Early Adaptors
Albert Bandura
Mainstreaming
11. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Print media usage
Saturation Stage
Amazon and MacMillan Publishing
Close-ended questions
12. Died recently - wrote The Catcher in the Rye
J.D. Salinger
The New York Times
Gannett and McClatchy
small town papers
13. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Penny Press
The New York Times
News Corp.
14. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Empirical research
Muckrakers
Globalization
15. Trying to buy NBC-Universal
Comcast
Alexander Graham Bell 1876
Radio usage
Decoder
16. Always greater then the rating number
Share Number
Content Analysis
Experiment
Survey
17. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Uses and Gratification
Noise
Saturation Stage
Joseph Pulitzer
18. If the media covers terrorist attacks - it leads to more terrorist attacks
Early Majority
Paul Lazarsfield
Contagion effect
Pulitzer Prize
19. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Experiment
TV watching
Cultural Hegemony
Albert Bandura
20. Theory that there are multiple opinion leaders that shaper our viewpoints
Cultivation Analysis
Agenda-Setting Effect
Multi-Step Flow theory
Innovators/Early Adaptors
21. This relaxed government restrictions on media ownership
Watergate Nixon
Integrated audience reach
Telecommunications Act of 1996
The New York Times
22. __________came up with the basic model of mass communication
Field experiments
Feedback
Wilbur Schramm
Benjamin Day 1833
23. Placing of stories around ads
General Assignment Reporters (GAs)
News Hole
Gatekeepers
Albert Bandura
24. Regularly updated online journals that comment on just about everything
Blogs
News Hole
Peoplemeter
Imitation
25. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Soft news
Magic Bullet Theory
War of the Worlds
William Randolph Hearst
26. A program that is more specialized to a specific demographic
Two Step Flow
Agenda-Setting Effect
Narrowcasting
Survey
27. Does not establish causality. Covers what the majority thinks. All perception
Media Originated Feedback
Primary Research
Survey
Economy
28. _____________ invented the telegraph in ____________ ('What hath God wrought')
Beat Reporters
Dissonance Theory
Audimeter
Samuel Morse 1844
29. Getting information by word of mouth.
Close-ended questions
Communication
Two Step Flow
Audience Generated Feedback
30. Set of values and shared beliefs
Joint Operating Agreements (JOAs)
Summer
Telegraph
Culture
31. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Marshal McLuhan
Early Window
Benjamin Day 1833
32. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Economy
Stimulation theory
Nellie Bly
33. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Narrowcasting
Sumner Redstone
Alternative Press
Joint Operating Agreements (JOAs)
34. Personal noise inserted and pushed in journalism
Horizontal monopoly
Bias
Newspaper Hierarchy
Content Analysis
35. One problem with Schramm's model: there is no longer any _______ in the message
Telecommunications Act of 1996
Catharsis theory
Primary Research
Delay
36. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Selective Retention
Samuel Morse 1844
Oligopoly
cartoons
37. The percentage of the entire population in that media market
Rating
Vertical monopoly
Open-Ended questions
Wilbur Schramm
38. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Hypercommercialism
Orson Wells 1938
Zoned editions
39. Media makes the world smaller (technology)--called _____________ ____________
Amazon and MacMillan Publishing
Two Step Flow
Global village
Clear Channel
40. The theory stating that war - being more visual - will get the most attention and headlines in the news
Gatekeepers
Burning Tank Theory
Interpreter
Cultural Hegemony
41. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Audience Generated Feedback
Payne Fund Studies 1929
Two-Step Flow theory
Pulitzer Prize
42. Ownership of media companies by multinational corporations
Summer
Globalization
Marshal McLuhan
Comcast
43. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
NY Times
Selective exposure
Winter
44. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Benjamin Day 1833
Mixed Effects Model
Gatekeepers
Newsreel
45. Peeks mid 50's
Secondary research
Telecommunications Act of 1996
Print media usage
Vertical monopoly
46. NBC is believed to have noise for _______ because it is owned by GE
Close-ended questions
War
Citizen Journalists
Wilbur Schramm
47. The biggest owner of radio stations (Dixie Chick controversy)
Media literacy
Clear Channel
Content Analysis
Paul Lazarsfield
48. Peeks in late teens
Radio usage
Clear Channel
Nellie Bly
Integrated audience reach
49. Sensational stories that do not serve the democratic function of journalism
Selective exposure
Vertical monopoly
Soft news
Watergate Nixon
50. Selection Theory: selective about what you remember
TV watching
Selective Retention
Delay
Media Originated Feedback