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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Anything that interferes with or alters the message
Noise
Federalist Papers
Marshal McLuhan
Early Window
2. The ______ is the receiver of the message
Innovators/Early Adaptors
Convergence
Decoder
Joint Operating Agreements (JOAs)
3. NBC is believed to have noise for _______ because it is owned by GE
War
Media Originated Feedback
News Diffusion
Paul Lazarsfield
4. The ______ is the source in which the message passes through (example: book - TV channel)
Survey
Selective Retention
Interpreter
Radio usage
5. _________ broadcasted War of the Worlds on Halloween _______.
Penny Press
Orson Wells 1938
Hard news
Qualitative research
6. The ______ sends the message
Encoder
War
cartoons
Experiment
7. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Limited Effects Model
Newspaper Hierarchy
News Hole
8. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Bias
News Diffusion
Technological determinism
Arbitron
9. Sole owner of Viacom/CBS
Sumner Redstone
Albert Bandura
Content Analysis
War
10. One problem with Schramm's model: there is no longer any _______ in the message
Dissident Press
Delay
Winter
Media literacy
11. A social science on human behavior
Lab experiments
Joseph Pulitzer
Communication
Experiment
12. Name of the guy Hearst send to Cuba
Remington
Share Number
Integrated audience reach
Zoned editions
13. Letters to the editor - non-scientific
Convergence
Field experiments
Remington
Audience Generated Feedback
14. A proportion taken to represent the population
Summer
Comcast
Dissident Press
Sample
15. The Nation's largest metropolitan daily
Survey
Population
The New York Times
Contagion effect
16. The TV world is __________________ then the real world
Gannett and McClatchy
Contagion effect
Dissonance Theory
60% More violent
17. This relaxed government restrictions on media ownership
Rupert Murdoch
Fact about the usage of the media
Telecommunications Act of 1996
Convergence
18. Recently announced that it would charge for frequent access to website (newspaper)
Bias
Newsreel
NY Times
TV watching
19. Scientific research
Muckrakers
Empirical research
Citizen Kane 1941
Print media usage
20. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Horizontal monopoly
Selective exposure
Survey
21. ___________ invented the printing press in __________
Dissonance Theory
Narrowcasting
Telegraph
Johannes Gutenberg 1456
22. Story order emphasis that eventually shapes our world views and values of importance
William Randolph Hearst
Peoplemeter
Agenda Setting
Benjamin Harris 1690
23. Single company owns every aspect of business (i.e. production - distribution - etc)
Gannett and McClatchy
Vertical monopoly
Lab experiments
Paul Lazarsfield
24. Selection Theory: selective about what you remember
Selective Retention
Convergence
Delay
small town papers
25. Famous radio broadcast proving limited effects theories
Media Originated Feedback
Orson Wells 1938
War of the Worlds
Contagion effect
26. The biggest owner of radio stations (Dixie Chick controversy)
Narrowcasting
Clear Channel
Publick Occurences
Share Number
27. Sole owner of News Corp.
Rupert Murdoch
Print media usage
Diurnals
Audimeter
28. Average household has a TV set on...
Population
Wilbur Schramm
Share Number
7 hours a day
29. Suburban or regional versions of a metropolitan paper
Zoned editions
Audience - visual - economic - political - gatekeepers
Penny Press
Time Warner
30. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Audience - visual - economic - political - gatekeepers
Magic Bullet Theory
Passive Peoplemeter
Columnists
31. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Cultivation Analysis
Multi-Step Flow theory
Citizen Kane 1941
Field experiments
32. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Field experiments
Panel Study
Technological determinism
33. This cheap newsprint created larger readership
Penny Press
Joint Operating Agreements (JOAs)
Convergence
Jukebox
34. Has the fewest TV viewers
Uses and Gratification
Beat Reporters
cartoons
Summer
35. The theory stating that war - being more visual - will get the most attention and headlines in the news
Powerful Effects Model
Burning Tank Theory
The New York Times
Paul Lazarsfield
36. _________ was tried for libel against the British in his newspaper ___________
NY Times
The New York Sun
Nellie Bly
John Peter Zenger New York Weekly
37. Entry-level job - don't know what you will write
Telegraph
General Assignment Reporters (GAs)
Hard news
5%
38. _____________ created the New York Sun in __________
Catharsis
Benjamin Day 1833
Pulitzer Prize
Critical research
39. Peeks mid 50's
Integrated audience reach
Two Step Flow
Print media usage
Soft news
40. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Gatekeepers
Joseph Pulitzer
William Randolph Hearst
Technological determinism
41. Original research. Do it yourself
Primary Research
Soft news
Blogs
Albert Bandura
42. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Gatekeepers
60% More violent
Desensitization
Media literacy
43. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Culture
Johannes Gutenberg 1456
Dissonance Theory
Innovators/Early Adaptors
44. Publisher - THE Editor - other editors - designers - reporters
Close-ended questions
Newspaper Hierarchy
The New York Sun
Powerful Effects Model
45. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Catharsis
Agenda Setting
Media literacy
46. A powerful effects model using the analogy of firing something through society for a direct hit
Survey
Magic Bullet Theory
Telegraph
Comcast
47. People that will buy news technologies first
Innovators/Early Adaptors
small town papers
Delay
Mainstreaming
48. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Economy
Empirical research
Diurnals
49. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Horizontal monopoly
Magic Bullet Theory
Newspaper Hierarchy
Albert Bandura
50. 'The medium is the message'
Jukebox
Marshal McLuhan
Federalist Papers
Close-ended questions