Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Died recently - wrote The Catcher in the Rye






2. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






4. Peeks in late teens






5. Awarded every April since 1917 for excellence






6. Theory that we primarily use mass media to check what we already believe






7. Around the World in 72 days--stunt journalist






8. Write on specific subject on particular schedule






9. Name of the guy Hearst send to Cuba






10. Theory that watching mediated violence reduces people's inclination to behave aggressively






11. Peeks in mid 60's






12. Selection Theory: selective about what you remember






13. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






14. The ______ is the source in which the message passes through (example: book - TV channel)






15. This host demonstrated cultural imperialism in campaigning for the Finland President

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16. This relaxed government restrictions on media ownership






17. Average American spends _________________________ listening to the radio






18. _____________ invented the telephone in _____________






19. These papers are still doing good despite the rapid circulation of newspapers






20. A powerful effects model using the analogy of firing something through society for a direct hit






21. Has the fewest TV viewers






22. Peeks mid 50's






23. Personal noise inserted and pushed in journalism






24. Set of values and shared beliefs






25. Investigative journalists that exposed corruption






26. The ______ is the receiver of the message






27. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






28. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






29. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






30. The ability to effectively and efficiently comprehend and use any form of mediated communication






31. Sole owner of News Corp.






32. This cheap newsprint created larger readership






33. Trying to buy NBC-Universal






34. Increasing the amount of advertising and mixing commercial and noncommercial media content






35. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






36. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






37. Single company owns every aspect of business (i.e. production - distribution - etc)






38. The opinion stage to observable research






39. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






40. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






41. The recent e-book battle on the Kindle is between these two...






42. Letters to the editor - non-scientific






43. _____________ created the New York Sun in __________






44. Theory that there are multiple opinion leaders that shaper our viewpoints






45. Direct - immediate causes and effects research






46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






47. Where old and new media collide--media across multiple platforms






48. Part of a survey. More then just a one word answer needed. No yes or no questions






49. Is more credible seeming then newspapers (2 to 1 ratio)






50. The Nation's largest metropolitan daily