Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






2. The two (in order) largest newspaper chains (USA Today is owned by one)






3. Theory that there are multiple opinion leaders that shaper our viewpoints






4. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






5. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






6. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






7. Research has already been done for you - you just collect it and put it into your paper






8. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






9. Media makes the world smaller (technology)--called _____________ ____________






10. Letters to the editor - non-scientific






11. Story order emphasis that eventually shapes our world views and values of importance






12. This cheap newsprint created larger readership






13. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






14. Peeks in mid 60's






15. Margin of error in polls






16. Average household has a TV set on...






17. Personal noise inserted and pushed in journalism






18. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






19. Selection Theory: only expose ourselves to those that we will agree with already






20. Free - alternative weeklies with a local and political orientation






21. Theory that we only pick media that we will find gratifying






22. Sensational stories that do not serve the democratic function of journalism






23. Does not establish causality. Covers what the majority thinks. All perception






24. _____________ invented the telephone in _____________






25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






26. This invention - used in war - helped to construct the 'inverted pyramid' structure






27. Targeting niche audiences--easier to use selection theory






28. NBC is believed to have noise for _______ because it is owned by GE






29. The theory stating that war - being more visual - will get the most attention and headlines in the news






30. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


31. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






32. Selection Theory: selective about what we ACTUALLY listen to






33. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






34. The TV world is __________________ then the real world






35. Has the most TV audience






36. Awarded every April since 1917 for excellence






37. A model stating that media has a very direct and universal impact (effect)






38. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






39. Peeks mid 50's






40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






41. The ______ is the receiver of the message






42. Direct - immediate causes and effects research






43. Sole owner of Viacom/CBS






44. A model stating that effects are limited by individual differences and other factors






45. Scientific research






46. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


47. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






48. First American Newspaper






49. _________ was tried for libel against the British in his newspaper ___________






50. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate