Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ is the source in which the message passes through (example: book - TV channel)






2. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






3. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






4. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






5. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






6. Write on specific subject on particular schedule






7. Average household has a TV set on...






8. If the media covers terrorist attacks - it leads to more terrorist attacks






9. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






10. The percentage of the entire population in that media market






11. Television's ability to move people toward a common understanding of how things are






12. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






13. First American Newspaper






14. Recently announced that it would charge for frequent access to website (newspaper)






15. People that continue to hold out on technologies






16. Research that examines larger cultural effects






17. Entry-level job - don't know what you will write






18. These papers are still doing good despite the rapid circulation of newspapers






19. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






20. Targeting niche audiences--easier to use selection theory






21. Writes on a particular area of interest (crime - sports - etc)






22. The first major daily






23. Stragglers to buying technology






24. Investigative journalists that exposed corruption






25. Single company owns every aspect of business (i.e. production - distribution - etc)






26. Research has already been done for you - you just collect it and put it into your paper






27. Real-life setting - better - but more expensive






28. Suburban or regional versions of a metropolitan paper






29. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






30. Theory that there are multiple opinion leaders that shaper our viewpoints






31. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






32. The ______ is the receiver of the message






33. Free - alternative weeklies with a local and political orientation






34. Theory that watching mediated violence reduces people's inclination to behave aggressively






35. Theory that we only pick media that we will find gratifying






36. A concentration of media industries into an ever smaller number of companies






37. Records what the TV set was currently set on






38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






39. Technology changes how we live






40. Selection Theory: selective about what we ACTUALLY listen to






41. Original research. Do it yourself






42. Always greater then the rating number






43. The Nation's largest metropolitan daily






44. This host demonstrated cultural imperialism in campaigning for the Finland President

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45. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






46. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






47. Selection Theory: only expose ourselves to those that we will agree with already






48. The ______ sends the message






49. Scientific research






50. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field