Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'The medium is the message'






2. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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3. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






4. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






5. These papers are still doing good despite the rapid circulation of newspapers






6. Intellectual questioning about culture and its effect--leads to cultural theory






7. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






8. The ability to effectively and efficiently comprehend and use any form of mediated communication






9. Universe. Entirety of what you are studying.






10. Part of a survey. More then just a one word answer needed. No yes or no questions






11. Scientific research






12. Theory that watching mediated violence reduces people's inclination to behave aggressively






13. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






14. Is more credible seeming then newspapers (2 to 1 ratio)






15. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






16. Theory stating that media defines the world for us (over-arching theory)






17. Regularly updated online journals that comment on just about everything






18. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






19. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






20. Always greater then the rating number






21. The biggest owner of radio stations (Dixie Chick controversy)






22. Has the fewest TV viewers






23. True frontrunners of our daily newspaper (local news on news sheets






24. Getting information by word of mouth.






25. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






26. Direct - immediate causes and effects research






27. Around the World in 72 days--stunt journalist






28. Free - alternative weeklies with a local and political orientation






29. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






30. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






31. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






32. Has the most TV audience






33. Name of the guy Hearst send to Cuba






34. Receiver's response to message






35. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






36. Original research. Do it yourself






37. First American Newspaper






38. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






39. Selection Theory: selective about what you remember






40. The ______ is the receiver of the message






41. Anything that interferes with or alters the message






42. The first major daily






43. ___________ published Publick Occurences in __________






44. Personal noise inserted and pushed in journalism






45. A model stating that effects are limited by individual differences and other factors






46. Technology changes how we live






47. _____________ invented the telegraph in ____________ ('What hath God wrought')






48. Theory that we only pick media that we will find gratifying






49. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






50. Father of Social Science Research