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Mass Communications

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Does not establish causality. Covers what the majority thinks. All perception

2. When a story has been heard by more then 50% of the US population. Most stories do not make it this far

3. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)

4. Theory stating that media defines the world for us (over-arching theory)

5. Research that examines larger cultural effects

6. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

7. A model stating that effects are limited by individual differences and other factors

8. Selection Theory: selective about what we ACTUALLY listen to

9. Television's ability to move people toward a common understanding of how things are

10. Getting information by word of mouth.

11. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see

12. Intellectual questioning about culture and its effect--leads to cultural theory

13. Around the World in 72 days--stunt journalist

14. Peeks in mid 20's

15. Collection of data that can be characterized and counted in a way. Type of empirical research

16. The recent e-book battle on the Kindle is between these two...

17. Targeting niche audiences--easier to use selection theory

18. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.

19. Regularly updated online journals that comment on just about everything

20. Second biggest attention topic in news

21. Journalists who use things like Twitter to get info out fast - but they are not professional

22. The opinion stage to observable research

23. The TV world is __________________ then the real world

24. Suburban or regional versions of a metropolitan paper

25. Awarded every April since 1917 for excellence

26. Media makes the world smaller (technology)--called _____________ ____________

27. Receiver's response to message

28. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)

29. _____________ invented the telegraph in ____________ ('What hath God wrought')

30. Died recently - wrote The Catcher in the Rye

31. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)

32. Scientific research

33. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it

34. Weekly news packages in theaters

35. Set of values and shared beliefs

36. ___________ invented the printing press in __________

37. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools

38. Free - alternative weeklies with a local and political orientation

39. This cheap newsprint created larger readership

40. A concentration of media industries into an ever smaller number of companies

41. Average household has a TV set on...

42. This invention - used in war - helped to construct the 'inverted pyramid' structure

43. Provide feedback for movies

44. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)

45. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.

46. When one culture forces or pushes their culture on another

47. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)

48. Real-life setting - better - but more expensive

49. Very sensationalistic journalism

50. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli