Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






2. Peeks in mid 60's






3. The ability to effectively and efficiently comprehend and use any form of mediated communication






4. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






5. Around the World in 72 days--stunt journalist






6. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






7. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






8. Single company owns every aspect of business (i.e. production - distribution - etc)






9. Research has already been done for you - you just collect it and put it into your paper






10. Records what the TV set was currently set on






11. Sole owner of News Corp.






12. _________ broadcasted War of the Worlds on Halloween _______.






13. The Nation's largest metropolitan daily






14. Age correlates with each medium






15. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






16. The ______ is the source in which the message passes through (example: book - TV channel)






17. Peeks in mid 20's






18. This cheap newsprint created larger readership






19. Original research. Do it yourself






20. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






21. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






22. Framework for our government






23. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






24. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






25. Artificial setting - easier and less expensive - but not as accurate in results






26. Theory that we only pick media that we will find gratifying






27. The percentage of the entire population in that media market






28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






29. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






30. _____________ created the New York Sun in __________






31. Collection of data that can be characterized and counted in a way. Type of empirical research






32. Provide feedback for movies






33. _________ was tried for libel against the British in his newspaper ___________






34. The phonograph became the first __________ when Edison put a nickel slot on it






35. Television's ability to move people toward a common understanding of how things are






36. ____________ invented the phonograph in _________






37. Theory stating that media defines the world for us (over-arching theory)






38. Getting information by word of mouth.






39. Has the most TV audience






40. Technology changes how we live






41. The opinion stage to observable research






42. Letters to the editor - non-scientific






43. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






44. ___________ published Publick Occurences in __________






45. People that continue to hold out on technologies






46. Sensational stories that do not serve the democratic function of journalism






47. _____________ invented the telegraph in ____________ ('What hath God wrought')






48. Receiver's response to message






49. Selection Theory: only expose ourselves to those that we will agree with already






50. Research that examines larger cultural effects