Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Free - alternative weeklies with a local and political orientation






2. Journalists who use things like Twitter to get info out fast - but they are not professional






3. When one culture forces or pushes their culture on another






4. Second biggest attention topic in news






5. Name of the guy Hearst send to Cuba






6. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






7. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






8. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






9. _____________ invented the telephone in _____________






10. _____________ created the New York Sun in __________






11. Provide feedback for movies






12. Peeks in mid 20's






13. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






14. Single company owns every aspect of business (i.e. production - distribution - etc)






15. Theory stating that media defines the world for us (over-arching theory)






16. The phonograph became the first __________ when Edison put a nickel slot on it






17. A proportion taken to represent the population






18. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






19. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






20. Has the most TV audience






21. Research has already been done for you - you just collect it and put it into your paper






22. Television's ability to move people toward a common understanding of how things are






23. Father of Social Science Research






24. Theory that watching mediated violence reduces people's inclination to behave aggressively






25. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






26. Sensational stories that do not serve the democratic function of journalism






27. A model stating that effects are limited by individual differences and other factors






28. Publisher - THE Editor - other editors - designers - reporters






29. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






30. 'The medium is the message'






31. The TV world is __________________ then the real world






32. Died recently - wrote The Catcher in the Rye






33. Collection of data that can be characterized and counted in a way. Type of empirical research






34. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






35. Write on specific subject on particular schedule






36. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






37. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






38. First American Newspaper






39. _________ was tried for libel against the British in his newspaper ___________






40. Real-life setting - better - but more expensive






41. A social science on human behavior






42. Where old and new media collide--media across multiple platforms






43. This invention - used in war - helped to construct the 'inverted pyramid' structure






44. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






45. Media makes the world smaller (technology)--called _____________ ____________






46. ___________ invented the printing press in __________






47. This cheap newsprint created larger readership






48. aguerre and Niepce invented _________ in ____________






49. The percentage of the entire population in that media market






50. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies