Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that media has a very direct and universal impact (effect)






2. Recently announced that it would charge for frequent access to website (newspaper)






3. Is more credible seeming then newspapers (2 to 1 ratio)






4. Intellectual questioning about culture and its effect--leads to cultural theory






5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






6. Awarded every April since 1917 for excellence






7. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






8. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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9. The recent e-book battle on the Kindle is between these two...






10. _____________ invented the telephone in _____________






11. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






12. Writes on a particular area of interest (crime - sports - etc)






13. Framework for our government






14. _____________ invented the telegraph in ____________ ('What hath God wrought')






15. Sole owner of Viacom/CBS






16. People that continue to hold out on technologies






17. Theory stating that media defines the world for us (over-arching theory)






18. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






19. Age correlates with each medium






20. __________came up with the basic model of mass communication






21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






22. Placing of stories around ads






23. Father of Social Science Research






24. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






25. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






26. Average household has a TV set on...






27. The TV world is __________________ then the real world






28. Famous radio broadcast proving limited effects theories






29. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






30. Television's ability to move people toward a common understanding of how things are






31. Owning several types of related businesses across the board






32. Letters to the editor - non-scientific






33. A model stating that media can effect some people - but not others (not everyone)






34. Has the fewest TV viewers






35. _____________ created the New York Sun in __________






36. Peeks in mid 20's






37. Peeks in mid 60's






38. _________ broadcasted War of the Worlds on Halloween _______.






39. Around the World in 72 days--stunt journalist






40. The two (in order) largest newspaper chains (USA Today is owned by one)






41. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






42. Direct - immediate causes and effects research






43. Investigative journalists that exposed corruption






44. _________ was tried for libel against the British in his newspaper ___________






45. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






46. If the media covers terrorist attacks - it leads to more terrorist attacks






47. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






48. NBC is believed to have noise for _______ because it is owned by GE






49. Very sensationalistic journalism






50. Targeting niche audiences--easier to use selection theory