SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concentration of media industries into an ever smaller number of companies
Oligopoly
Movie usage
Time Warner
War of the Worlds
2. The TV world is __________________ then the real world
60% More violent
Encoder
TV
Open-Ended questions
3. Research that examines larger cultural effects
Vertical monopoly
Critical research
Alternative Press
Wilbur Schramm
4. ___________ invented the printing press in __________
Audience - visual - economic - political - gatekeepers
Selective exposure
Johannes Gutenberg 1456
Beat Reporters
5. Placing of stories around ads
News Hole
Early Window
Federalist Papers
Comcast
6. Peeks in mid 60's
Stimulation theory
Audimeter
Publick Occurences
TV watching
7. These papers are still doing good despite the rapid circulation of newspapers
Narrowcasting
Publick Occurences
News Diffusion
small town papers
8. _____________ invented the telegraph in ____________ ('What hath God wrought')
Stimulation theory
Comcast
Samuel Morse 1844
Citizen Journalists
9. Where old and new media collide--media across multiple platforms
Convergence
Oligopoly
Lab experiments
Newsreel
10. _________ was tried for libel against the British in his newspaper ___________
Open-Ended questions
5%
John Peter Zenger New York Weekly
Thomas Edison 1877
11. Selection Theory: selective about what you remember
Selective Retention
Panel Study
60% More violent
Innovators/Early Adaptors
12. Theory that we only pick media that we will find gratifying
Jukebox
Uses and Gratification
Limited Effects Model
Columnists
13. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Content Analysis
Watergate Nixon
Late Majority
Product Placement
14. Entry-level job - don't know what you will write
The New York Sun
General Assignment Reporters (GAs)
Uses and Gratification
Sumner Redstone
15. True frontrunners of our daily newspaper (local news on news sheets
Primary Research
Content Analysis
Secondary research
Diurnals
16. _____________ created the New York Sun in __________
Audience - visual - economic - political - gatekeepers
Laggards
Economy
Benjamin Day 1833
17. Always greater then the rating number
Peoplemeter
Share Number
Close-ended questions
Paul Lazarsfield
18. Getting information by word of mouth.
GE/NBC-Universal
Two Step Flow
Citizen Kane 1941
Administrative research
19. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Empirical research
War of the Worlds
Viacom/CBS
Citizen Kane 1941
20. Father of Social Science Research
Audience - visual - economic - political - gatekeepers
Secondary research
Paul Lazarsfield
Magic Bullet Theory
21. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Integrated audience reach
Identification
Publick Occurences
Rupert Murdoch
22. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Audimeter
Two-Step Flow theory
Contagion effect
23. Records what the TV set was currently set on
Convergence
Summer
Audimeter
Oligopoly
24. Universe. Entirety of what you are studying.
Dissonance Theory
Rupert Murdoch
Population
War
25. People that will buy news technologies first
Sample
Convergence
5%
Innovators/Early Adaptors
26. Peeks in late teens
Radio usage
Cultivation Analysis
cartoons
Selective Retention
27. Peeks mid 50's
Print media usage
Movie usage
Joint Operating Agreements (JOAs)
Contagion effect
28. Intellectual questioning about culture and its effect--leads to cultural theory
Product Placement
Qualitative research
Media literacy
News Corp.
29. Letters to the editor - non-scientific
Albert Bandura
Joseph Pulitzer
Culture
Audience Generated Feedback
30. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Clear Channel
Audience - visual - economic - political - gatekeepers
Critical research
Reinforcement Theory
31. The phonograph became the first __________ when Edison put a nickel slot on it
Radio usage
Cultivation Theory
Jukebox
Two Step Flow
32. _________ broadcasted War of the Worlds on Halloween _______.
Orson Wells 1938
Agenda Setting
Share
Laggards
33. Viewing violence causes anti-social behavior among some children
Open-Ended questions
Stimulation theory
Mixed Effects Model
Global village
34. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
3 hours a day
Citizen Journalists
Catharsis theory
Noise
35. The theory stating that war - being more visual - will get the most attention and headlines in the news
Burning Tank Theory
Newspaper Hierarchy
Cultivation Analysis
Laggards
36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
small town papers
Beat Reporters
60% More violent
News Corp.
37. The first major daily
Citizen Journalists
Identification
The New York Sun
Critical research
38. Collection of data that can be characterized and counted in a way. Type of empirical research
Share Number
Content Analysis
5%
Close-ended questions
39. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Mixed Effects Model
Beat Reporters
TV watching
Two-Step Flow theory
40. One problem with Schramm's model: there is no longer any _______ in the message
Penny Press
Delay
Cultivation Theory
Paul Lazarsfield
41. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
42. Original research. Do it yourself
Winter
Newsreel
Primary Research
Feedback
43. Average American spends _________________________ listening to the radio
News Diffusion
The New York Sun
3 hours a day
Convergence
44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Soft news
Integrated audience reach
Administrative research
Agenda-Setting Effect
45. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Selective Perception
Wire Services
Content Analysis
Qualitative research
46. Framework for our government
Passive Peoplemeter
Magic Bullet Theory
Arbitron
Federalist Papers
47. Set of values and shared beliefs
Early Window
Citizen Kane 1941
7 hours a day
Culture
48. Real-life setting - better - but more expensive
Rupert Murdoch
The New York Times
Close-ended questions
Field experiments
49. The opinion stage to observable research
Empirical research
Watergate Nixon
Late Majority
Decoder
50. Investigative journalists that exposed corruption
Summer
Catharsis theory
5%
Muckrakers