Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television's ability to move people toward a common understanding of how things are






2. Letters to the editor - non-scientific






3. The TV world is __________________ then the real world






4. First American Newspaper






5. Getting information by word of mouth.






6. The two (in order) largest newspaper chains (USA Today is owned by one)






7. Anything that interferes with or alters the message






8. Personal noise inserted and pushed in journalism






9. Publisher - THE Editor - other editors - designers - reporters






10. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






11. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






12. Margin of error in polls






13. Age correlates with each medium






14. Has the most TV audience






15. NBC is believed to have noise for _______ because it is owned by GE






16. Where old and new media collide--media across multiple platforms






17. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






18. People that will buy news technologies first






19. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






21. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






22. The ______ sends the message






23. Recently announced that it would charge for frequent access to website (newspaper)






24. The biggest owner of radio stations (Dixie Chick controversy)






25. 'The medium is the message'






26. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






27. Around the World in 72 days--stunt journalist






28. _____________ invented the telegraph in ____________ ('What hath God wrought')






29. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






30. Theory that there are multiple opinion leaders that shaper our viewpoints






31. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






32. Direct - immediate causes and effects research






33. aguerre and Niepce invented _________ in ____________






34. Peeks in mid 60's






35. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






36. A model stating that effects are limited by individual differences and other factors






37. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






38. Owning several types of related businesses across the board






39. A proportion taken to represent the population






40. Scientific research






41. Average American spends _________________________ listening to the radio






42. Has the fewest TV viewers






43. Real-life setting - better - but more expensive






44. _____________ invented the telephone in _____________






45. Free - alternative weeklies with a local and political orientation






46. Investigative journalists that exposed corruption






47. Sole owner of News Corp.






48. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






49. True frontrunners of our daily newspaper (local news on news sheets






50. Famous radio broadcast proving limited effects theories