Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.






2. Anything that interferes with or alters the message






3. Very sensationalistic journalism






4. Artificial setting - easier and less expensive - but not as accurate in results






5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






6. Sole owner of News Corp.






7. A model stating that media has a very direct and universal impact (effect)






8. Theory stating that media defines the world for us (over-arching theory)






9. Single company owns every aspect of business (i.e. production - distribution - etc)






10. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






11. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






12. Peeks in mid 20's






13. Theory that we only pick media that we will find gratifying






14. Selection Theory: selective about what we ACTUALLY listen to






15. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






16. This invention - used in war - helped to construct the 'inverted pyramid' structure






17. Increasing the amount of advertising and mixing commercial and noncommercial media content






18. The ability to effectively and efficiently comprehend and use any form of mediated communication






19. Set of values and shared beliefs






20. The opinion stage to observable research






21. Free - alternative weeklies with a local and political orientation






22. A powerful effects model using the analogy of firing something through society for a direct hit






23. Weekly news packages in theaters






24. The ______ is the source in which the message passes through (example: book - TV channel)






25. These papers are still doing good despite the rapid circulation of newspapers






26. People that continue to hold out on technologies






27. _________ was tried for libel against the British in his newspaper ___________






28. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






29. This relaxed government restrictions on media ownership






30. Universe. Entirety of what you are studying.






31. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






32. Direct - immediate causes and effects research






33. Provide feedback for movies






34. Technology changes how we live






35. Letters to the editor - non-scientific






36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






37. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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38. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






39. Died recently - wrote The Catcher in the Rye






40. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






41. Margin of error in polls






42. A program that is more specialized to a specific demographic






43. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






44. ____________ invented the phonograph in _________






45. Story order emphasis that eventually shapes our world views and values of importance






46. The recent e-book battle on the Kindle is between these two...






47. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






48. Awarded every April since 1917 for excellence






49. True frontrunners of our daily newspaper (local news on news sheets






50. The two (in order) largest newspaper chains (USA Today is owned by one)