Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory stating that media defines the world for us (over-arching theory)






2. Peeks in mid 60's






3. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






4. Receiver's response to message






5. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






6. Entry-level job - don't know what you will write






7. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






8. The ______ is the source in which the message passes through (example: book - TV channel)






9. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






10. Part of a survey. More then just a one word answer needed. No yes or no questions






11. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






12. _____________ invented the telephone in _____________






13. Scientific research






14. Second biggest attention topic in news






15. Theory that watching mediated violence reduces people's inclination to behave aggressively






16. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






17. Theory that we primarily use mass media to check what we already believe






18. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






19. Awarded every April since 1917 for excellence






20. Suburban or regional versions of a metropolitan paper






21. Journalists who use things like Twitter to get info out fast - but they are not professional






22. A concentration of media industries into an ever smaller number of companies






23. A proportion taken to represent the population






24. ___________ published Publick Occurences in __________






25. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






26. Framework for our government






27. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






28. Records what the TV set was currently set on






29. The ______ is the receiver of the message






30. A social science on human behavior






31. The opinion stage to observable research






32. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






33. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






34. If the media covers terrorist attacks - it leads to more terrorist attacks






35. Research that examines larger cultural effects






36. Getting information by word of mouth.






37. Recently announced that it would charge for frequent access to website (newspaper)






38. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






39. Father of Social Science Research






40. Provide feedback for movies






41. The TV world is __________________ then the real world






42. Has the most TV audience






43. Around the World in 72 days--stunt journalist






44. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






45. True frontrunners of our daily newspaper (local news on news sheets






46. People that continue to hold out on technologies






47. Letters to the editor - non-scientific






48. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






49. Age correlates with each medium






50. aguerre and Niepce invented _________ in ____________