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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Telecommunications Act of 1996
Late Majority
Selective exposure
Payne Fund Studies 1929
2. Selection Theory: only expose ourselves to those that we will agree with already
Empirical research
General Assignment Reporters (GAs)
Selective exposure
Primary Research
3. Sole owner of Viacom/CBS
Identification
Laggards
Sumner Redstone
Movie usage
4. A model stating that media has a very direct and universal impact (effect)
Powerful Effects Model
Lab experiments
Benjamin Day 1833
Payne Fund Studies 1929
5. In social cognitive theory - the direct replication of an observed behavior
Administrative research
Clear Channel
Two Step Flow
Imitation
6. Is more credible seeming then newspapers (2 to 1 ratio)
News Diffusion
TV
Cultural Hegemony
Marshal McLuhan
7. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Powerful Effects Model
Share
Jukebox
Bias
8. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Product Placement
Paul Lazarsfield
GE/NBC-Universal
News Corp.
9. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Telecommunications Act of 1996
Gatekeepers
Agenda Setting
Media literacy
10. Does not establish causality. Covers what the majority thinks. All perception
Selective exposure
Cable a' la Carte
Catharsis theory
Survey
11. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Citizen Kane 1941
Early Window
Imitation
Newspaper Hierarchy
12. Receiver's response to message
Peoplemeter
Delay
Feedback
Disney
13. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Watergate Nixon
Desensitization
Conan O'Brian
Time Warner
14. This host demonstrated cultural imperialism in campaigning for the Finland President
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15. The two (in order) largest newspaper chains (USA Today is owned by one)
Selective exposure
Gannett and McClatchy
Mixed Effects Model
A. C. Nielson Co
16. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Experiment
Audimeter
Comcast
Mixed Effects Model
17. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Watergate Nixon
Joint Operating Agreements (JOAs)
Identification
Imitation
18. Recently announced that it would charge for frequent access to website (newspaper)
General Assignment Reporters (GAs)
Time Warner
TV
NY Times
19. The first major daily
The New York Sun
Blogs
Newspaper Hierarchy
Paul Lazarsfield
20. This relaxed government restrictions on media ownership
Telecommunications Act of 1996
Alexander Graham Bell 1876
Thomas Edison 1877
Survey
21. Selection Theory: selective about what we ACTUALLY listen to
Thomas Edison 1877
Joint Operating Agreements (JOAs)
Benjamin Harris 1690
Selective Perception
22. The theory stating that war - being more visual - will get the most attention and headlines in the news
Late Majority
Wilbur Schramm
Arbitron
Burning Tank Theory
23. Has the most TV audience
Winter
Albert Bandura
Uses and Gratification
Agenda Setting
24. Framework for our government
Limited Effects Model
Federalist Papers
Columnists
Administrative research
25. Single company owns every aspect of business (i.e. production - distribution - etc)
Comcast
Vertical monopoly
Amazon and MacMillan Publishing
TV
26. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Open-Ended questions
Bias
Narrowcasting
cartoons
27. Media makes the world smaller (technology)--called _____________ ____________
Early Majority
Newspaper Hierarchy
Administrative research
Global village
28. The ______ is the source in which the message passes through (example: book - TV channel)
Cultural Hegemony
Interpreter
Early Window
Soft news
29. Collection of data that can be characterized and counted in a way. Type of empirical research
Content Analysis
Bias
Media Originated Feedback
Encoder
30. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Hypercommercialism
Share
Integrated audience reach
Agenda-Setting Effect
31. Ownership of media companies by multinational corporations
Conan O'Brian
Globalization
Culture
Empirical research
32. Investigative journalists that exposed corruption
Muckrakers
Cable a' la Carte
Arbitron
Gannett and McClatchy
33. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Jukebox
Agenda Setting
GE/NBC-Universal
NY Times
34. Story order emphasis that eventually shapes our world views and values of importance
Survey
Early Majority
Agenda Setting
Clear Channel
35. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Population
Telecommunications Act of 1996
Administrative research
36. Regularly updated online journals that comment on just about everything
Blogs
News Corp.
Encoder
Paul Lazarsfield
37. Suburban or regional versions of a metropolitan paper
Burning Tank Theory
Citizen Kane 1941
Experiment
Zoned editions
38. True frontrunners of our daily newspaper (local news on news sheets
Diurnals
Cultivation Analysis
Convergence
Multi-Step Flow theory
39. Original research. Do it yourself
Newsreel
Secondary research
Convergence
Primary Research
40. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
TV watching
Benjamin Day 1833
Hard news
Economy
41. Peeks mid 50's
Print media usage
Audience - visual - economic - political - gatekeepers
Paul Lazarsfield
Rating
42. Peeks in mid 20's
Audimeter
Early Window
Blogs
Movie usage
43. The phonograph became the first __________ when Edison put a nickel slot on it
Publick Occurences
Reinforcement Theory
Cable a' la Carte
Jukebox
44. ___________ invented the printing press in __________
Newspaper Hierarchy
Media literacy
Media Originated Feedback
Johannes Gutenberg 1456
45. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Global village
Laggards
Dissonance Theory
Rupert Murdoch
46. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Orson Wells 1938
Audience - visual - economic - political - gatekeepers
Open-Ended questions
Wire Services
47. Entry-level job - don't know what you will write
Viacom/CBS
General Assignment Reporters (GAs)
Laggards
Watergate Nixon
48. People that will buy news technologies first
Cultivation Analysis
Peoplemeter
Innovators/Early Adaptors
Telegraph
49. Set of values and shared beliefs
Culture
A. C. Nielson Co
Narrowcasting
Amazon and MacMillan Publishing
50. ___________ published Publick Occurences in __________
Open-Ended questions
A. C. Nielson Co
Benjamin Harris 1690
Delay