Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






2. Peeks in mid 20's






3. Set of values and shared beliefs






4. Stragglers to buying technology






5. Story order emphasis that eventually shapes our world views and values of importance






6. ___________ invented the printing press in __________






7. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






8. The phonograph became the first __________ when Edison put a nickel slot on it






9. Suburban or regional versions of a metropolitan paper






10. ____________ invented the phonograph in _________






11. Second biggest attention topic in news






12. First American Newspaper






13. Age correlates with each medium






14. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






15. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






16. When one culture forces or pushes their culture on another






17. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






18. Around the World in 72 days--stunt journalist






19. Ownership of media companies by multinational corporations






20. __________came up with the basic model of mass communication






21. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






22. Recently announced that it would charge for frequent access to website (newspaper)






23. Entry-level job - don't know what you will write






24. ___________ published Publick Occurences in __________






25. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






26. In social cognitive theory - the direct replication of an observed behavior






27. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






28. Research that examines larger cultural effects






29. Viewing violence causes anti-social behavior among some children






30. If the media covers terrorist attacks - it leads to more terrorist attacks






31. True frontrunners of our daily newspaper (local news on news sheets






32. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






33. One problem with Schramm's model: there is no longer any _______ in the message






34. NBC is believed to have noise for _______ because it is owned by GE






35. Died recently - wrote The Catcher in the Rye






36. A proportion taken to represent the population






37. Awarded every April since 1917 for excellence






38. Regularly updated online journals that comment on just about everything






39. These papers are still doing good despite the rapid circulation of newspapers






40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






41. A program that is more specialized to a specific demographic






42. Part of a survey. More then just a one word answer needed. No yes or no questions






43. A model stating that media has a very direct and universal impact (effect)






44. _____________ created the New York Sun in __________






45. Receiver's response to message






46. Universe. Entirety of what you are studying.






47. Theory that watching mediated violence reduces people's inclination to behave aggressively






48. Selection Theory: only expose ourselves to those that we will agree with already






49. The biggest owner of radio stations (Dixie Chick controversy)






50. This host demonstrated cultural imperialism in campaigning for the Finland President