Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






2. The TV world is __________________ then the real world






3. ___________ published Publick Occurences in __________






4. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






5. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






6. Story order emphasis that eventually shapes our world views and values of importance






7. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






8. Entry-level job - don't know what you will write






9. The theory stating that war - being more visual - will get the most attention and headlines in the news






10. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






11. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






12. If the media covers terrorist attacks - it leads to more terrorist attacks






13. Owning several types of related businesses across the board






14. Weekly news packages in theaters






15. ___________ invented the printing press in __________






16. A social science on human behavior






17. Margin of error in polls






18. Recently announced that it would charge for frequent access to website (newspaper)






19. Journalists who use things like Twitter to get info out fast - but they are not professional






20. A powerful effects model using the analogy of firing something through society for a direct hit






21. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






22. Second biggest attention topic in news






23. _____________ created the New York Sun in __________






24. Sensational stories that do not serve the democratic function of journalism






25. Always greater then the rating number






26. Getting information by word of mouth.






27. Trying to buy NBC-Universal






28. Receiver's response to message






29. Theory that we only pick media that we will find gratifying






30. Writes on a particular area of interest (crime - sports - etc)






31. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






32. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






33. The first major daily






34. Peeks mid 50's






35. _________ broadcasted War of the Worlds on Halloween _______.






36. Direct - immediate causes and effects research






37. Theory that watching mediated violence reduces people's inclination to behave aggressively






38. Television's ability to move people toward a common understanding of how things are






39. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






40. Has the fewest TV viewers






41. Sole owner of Viacom/CBS






42. Age correlates with each medium






43. Suburban or regional versions of a metropolitan paper






44. Is more credible seeming then newspapers (2 to 1 ratio)






45. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






46. This invention - used in war - helped to construct the 'inverted pyramid' structure






47. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






48. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






49. Artificial setting - easier and less expensive - but not as accurate in results






50. The percentage of the entire population in that media market