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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 20's
Movie usage
Viacom/CBS
Amazon and MacMillan Publishing
Mainstreaming
2. _____________ created the New York Sun in __________
Newsreel
Narrowcasting
Benjamin Day 1833
William Randolph Hearst
3. A powerful effects model using the analogy of firing something through society for a direct hit
Powerful Effects Model
Magic Bullet Theory
Samuel Morse 1844
Gannett and McClatchy
4. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
News Diffusion
Globalization
Narrowcasting
5. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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6. Write on specific subject on particular schedule
Columnists
Cable a' la Carte
Time Warner
Rating
7. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
Feedback
Gatekeepers
Two Step Flow
8. This cheap newsprint created larger readership
Fact about the usage of the media
News Hole
Penny Press
Columnists
9. Theory that we only pick media that we will find gratifying
Winter
Cultural Hegemony
Uses and Gratification
Fact about the usage of the media
10. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Experiment
Share
Blogs
Cable a' la Carte
11. Very sensationalistic journalism
Product Placement
Rating
Two-Step Flow theory
Yellow Journalism
12. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Burning Tank Theory
TV watching
Radio usage
Catharsis theory
13. A proportion taken to represent the population
Print media usage
Pulitzer Prize
Newsreel
Sample
14. aguerre and Niepce invented _________ in ____________
Still photography 1839
Imitation
Albert Bandura
Horizontal monopoly
15. Famous radio broadcast proving limited effects theories
Close-ended questions
Viacom/CBS
War of the Worlds
Selective Perception
16. Average household has a TV set on...
Open-Ended questions
7 hours a day
Soft news
Product Placement
17. Television's ability to move people toward a common understanding of how things are
Fact about the usage of the media
Citizen Kane 1941
Product Placement
Mainstreaming
18. Increasing the amount of advertising and mixing commercial and noncommercial media content
Global village
Hypercommercialism
Imitation
Gannett and McClatchy
19. Writes on a particular area of interest (crime - sports - etc)
Globalization
Beat Reporters
Convergence
Early Window
20. The Nation's largest metropolitan daily
Summer
The New York Times
Federalist Papers
Experiment
21. Theory that watching mediated violence reduces people's inclination to behave aggressively
Reinforcement Theory
Time Warner
News Hole
Catharsis
22. Anything that interferes with or alters the message
Zoned editions
Time Warner
Noise
Two-Step Flow theory
23. Around the World in 72 days--stunt journalist
Agenda-Setting Effect
General Assignment Reporters (GAs)
Nellie Bly
Empirical research
24. Selection Theory: selective about what you remember
Publick Occurences
Catharsis
Print media usage
Selective Retention
25. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Soft news
Alexander Graham Bell 1876
General Assignment Reporters (GAs)
26. Peeks in mid 60's
TV watching
Cultivation Analysis
Powerful Effects Model
Summer
27. Stragglers to buying technology
Media literacy
Survey
Desensitization
Late Majority
28. Ownership of media companies by multinational corporations
Newsreel
Two-Step Flow theory
Globalization
Alternative Press
29. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Horizontal monopoly
Share
Saturation Stage
30. A model stating that effects are limited by individual differences and other factors
Soft news
News Corp.
Limited Effects Model
TV watching
31. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
War
Open-Ended questions
Alternative Press
News Diffusion
32. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
TV
News Hole
Clear Channel
Alternative Press
33. Age correlates with each medium
Fact about the usage of the media
Pulitzer Prize
Gatekeepers
Federalist Papers
34. The percentage of the entire population in that media market
Open-Ended questions
Print media usage
Rating
Summer
35. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Panel Study
J.D. Salinger
Hard news
Samuel Morse 1844
36. Research has already been done for you - you just collect it and put it into your paper
Rating
Columnists
Secondary research
Vertical monopoly
37. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Mainstreaming
Reinforcement Theory
Viacom/CBS
Media literacy
38. A social science on human behavior
Communication
Johannes Gutenberg 1456
Experiment
Culture
39. Peeks mid 50's
Hypercommercialism
Diurnals
Print media usage
Secondary research
40. True frontrunners of our daily newspaper (local news on news sheets
Oligopoly
Benjamin Harris 1690
Diurnals
Uses and Gratification
41. First American Newspaper
Remington
Penny Press
Mainstreaming
Publick Occurences
42. Theory that there are multiple opinion leaders that shaper our viewpoints
Catharsis
Joseph Pulitzer
Late Majority
Multi-Step Flow theory
43. Peeks in late teens
Radio usage
Columnists
Interpreter
Mixed Effects Model
44. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Uses and Gratification
Powerful Effects Model
Content Analysis
Payne Fund Studies 1929
45. NBC is believed to have noise for _______ because it is owned by GE
Remington
Newspaper Hierarchy
War
Peoplemeter
46. Research that examines larger cultural effects
Bias
Hypercommercialism
Critical research
Share Number
47. Scientific research
Soft news
Empirical research
Early Window
Payne Fund Studies 1929
48. Real-life setting - better - but more expensive
5%
Feedback
Audience Generated Feedback
Field experiments
49. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Amazon and MacMillan Publishing
Passive Peoplemeter
Burning Tank Theory
News Diffusion
50. Set of values and shared beliefs
Survey
Federalist Papers
Share
Culture