Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that we primarily use mass media to check what we already believe






2. Age correlates with each medium






3. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






4. Recently announced that it would charge for frequent access to website (newspaper)






5. Name of the guy Hearst send to Cuba






6. Part of a survey. More then just a one word answer needed. No yes or no questions






7. Has the fewest TV viewers






8. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






9. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






10. Is more credible seeming then newspapers (2 to 1 ratio)






11. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






12. Died recently - wrote The Catcher in the Rye






13. The recent e-book battle on the Kindle is between these two...






14. A powerful effects model using the analogy of firing something through society for a direct hit






15. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






16. NBC is believed to have noise for _______ because it is owned by GE






17. The first major daily






18. Second biggest attention topic in news






19. Personal noise inserted and pushed in journalism






20. Peeks in mid 60's






21. Stragglers to buying technology






22. Sole owner of Viacom/CBS






23. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






24. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






25. Ownership of media companies by multinational corporations






26. A model stating that media can effect some people - but not others (not everyone)






27. A model stating that effects are limited by individual differences and other factors






28. ____________ invented the phonograph in _________






29. Letters to the editor - non-scientific






30. In social cognitive theory - the direct replication of an observed behavior






31. Selection Theory: only expose ourselves to those that we will agree with already






32. The Nation's largest metropolitan daily






33. Father of Social Science Research






34. People that will buy news technologies first






35. Universe. Entirety of what you are studying.






36. Famous radio broadcast proving limited effects theories






37. _____________ invented the telegraph in ____________ ('What hath God wrought')






38. Collection of data that can be characterized and counted in a way. Type of empirical research






39. Average American spends _________________________ listening to the radio






40. These papers are still doing good despite the rapid circulation of newspapers






41. Increasing the amount of advertising and mixing commercial and noncommercial media content






42. Direct - immediate causes and effects research






43. The ______ is the receiver of the message






44. Framework for our government






45. People that continue to hold out on technologies






46. Regularly updated online journals that comment on just about everything






47. Theory stating that media defines the world for us (over-arching theory)






48. True frontrunners of our daily newspaper (local news on news sheets






49. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






50. Single company owns every aspect of business (i.e. production - distribution - etc)