Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _________ was tried for libel against the British in his newspaper ___________






2. Investigative journalists that exposed corruption






3. The recent e-book battle on the Kindle is between these two...






4. People that will buy news technologies first






5. A program that is more specialized to a specific demographic






6. The TV world is __________________ then the real world






7. _____________ invented the telegraph in ____________ ('What hath God wrought')






8. Universe. Entirety of what you are studying.






9. NBC is believed to have noise for _______ because it is owned by GE






10. Selection Theory: only expose ourselves to those that we will agree with already






11. Set of values and shared beliefs






12. Scientific research






13. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






14. ___________ invented the printing press in __________






15. Direct - immediate causes and effects research






16. Framework for our government






17. Peeks in late teens






18. The two (in order) largest newspaper chains (USA Today is owned by one)






19. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






20. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






21. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






22. Awarded every April since 1917 for excellence






23. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






24. Theory that watching mediated violence reduces people's inclination to behave aggressively






25. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






26. Regularly updated online journals that comment on just about everything






27. Research has already been done for you - you just collect it and put it into your paper






28. Part of a survey. More then just a one word answer needed. No yes or no questions






29. Anything that interferes with or alters the message






30. People that continue to hold out on technologies






31. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






32. The ______ sends the message






33. The percentage of the entire population in that media market






34. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






35. Theory that we only pick media that we will find gratifying






36. Research that examines larger cultural effects






37. Intellectual questioning about culture and its effect--leads to cultural theory






38. The opinion stage to observable research






39. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






40. Owning several types of related businesses across the board






41. A model stating that effects are limited by individual differences and other factors






42. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






43. Targeting niche audiences--easier to use selection theory






44. These papers are still doing good despite the rapid circulation of newspapers






45. Technology changes how we live






46. Writes on a particular area of interest (crime - sports - etc)






47. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






48. A social science on human behavior






49. Sensational stories that do not serve the democratic function of journalism






50. Age correlates with each medium