Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






2. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






3. This cheap newsprint created larger readership






4. Artificial setting - easier and less expensive - but not as accurate in results






5. A proportion taken to represent the population






6. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






7. The ______ is the source in which the message passes through (example: book - TV channel)






8. Records what the TV set was currently set on






9. Universe. Entirety of what you are studying.






10. Part of a survey. More then just a one word answer needed. No yes or no questions






11. Media makes the world smaller (technology)--called _____________ ____________






12. Selection Theory: selective about what we ACTUALLY listen to






13. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






14. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






15. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






16. The phonograph became the first __________ when Edison put a nickel slot on it






17. Peeks in late teens






18. The biggest owner of radio stations (Dixie Chick controversy)






19. Single company owns every aspect of business (i.e. production - distribution - etc)






20. Journalists who use things like Twitter to get info out fast - but they are not professional






21. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






22. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






23. The ability to effectively and efficiently comprehend and use any form of mediated communication






24. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






25. Selection Theory: only expose ourselves to those that we will agree with already






26. Entry-level job - don't know what you will write






27. Letters to the editor - non-scientific






28. This invention - used in war - helped to construct the 'inverted pyramid' structure






29. Direct - immediate causes and effects research






30. A model stating that media has a very direct and universal impact (effect)






31. A concentration of media industries into an ever smaller number of companies






32. 'The medium is the message'






33. This host demonstrated cultural imperialism in campaigning for the Finland President

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34. Second biggest attention topic in news






35. Owning several types of related businesses across the board






36. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






37. Investigative journalists that exposed corruption






38. The ______ sends the message






39. Original research. Do it yourself






40. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






41. aguerre and Niepce invented _________ in ____________






42. The TV world is __________________ then the real world






43. _________ broadcasted War of the Worlds on Halloween _______.






44. ___________ published Publick Occurences in __________






45. Is more credible seeming then newspapers (2 to 1 ratio)






46. Viewing violence causes anti-social behavior among some children






47. Theory that there are multiple opinion leaders that shaper our viewpoints






48. Sensational stories that do not serve the democratic function of journalism






49. _____________ invented the telephone in _____________






50. The ______ is the receiver of the message