Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ is the receiver of the message






2. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






3. Free - alternative weeklies with a local and political orientation






4. Write on specific subject on particular schedule






5. Targeting niche audiences--easier to use selection theory






6. Peeks mid 50's






7. The Nation's largest metropolitan daily






8. Investigative journalists that exposed corruption






9. Receiver's response to message






10. ____________ invented the phonograph in _________






11. People that will buy news technologies first






12. Letters to the editor - non-scientific






13. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






14. Direct - immediate causes and effects research






15. Has the fewest TV viewers






16. Selection Theory: selective about what we ACTUALLY listen to






17. Weekly news packages in theaters






18. Increasing the amount of advertising and mixing commercial and noncommercial media content






19. The opinion stage to observable research






20. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






21. Theory that watching mediated violence reduces people's inclination to behave aggressively






22. Sensational stories that do not serve the democratic function of journalism






23. Getting information by word of mouth.






24. Theory that we only pick media that we will find gratifying






25. Owning several types of related businesses across the board






26. Theory that we primarily use mass media to check what we already believe






27. This host demonstrated cultural imperialism in campaigning for the Finland President

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28. Average household has a TV set on...






29. People that continue to hold out on technologies






30. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






31. Anything that interferes with or alters the message






32. The percentage of the entire population in that media market






33. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






34. _____________ created the New York Sun in __________






35. The ability to effectively and efficiently comprehend and use any form of mediated communication






36. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






37. Stragglers to buying technology






38. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






39. Set of values and shared beliefs






40. Theory stating that media defines the world for us (over-arching theory)






41. Average American spends _________________________ listening to the radio






42. A powerful effects model using the analogy of firing something through society for a direct hit






43. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






44. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






45. Peeks in mid 20's






46. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






47. The ______ sends the message






48. Recently announced that it would charge for frequent access to website (newspaper)






49. Sole owner of Viacom/CBS






50. The two (in order) largest newspaper chains (USA Today is owned by one)