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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ is the receiver of the message
Decoder
Globalization
3 hours a day
Selective exposure
2. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Marshal McLuhan
TV watching
Telegraph
Early Window
3. Free - alternative weeklies with a local and political orientation
Economy
Publick Occurences
Dissident Press
Critical research
4. Write on specific subject on particular schedule
Integrated audience reach
Mixed Effects Model
Share Number
Columnists
5. Targeting niche audiences--easier to use selection theory
Conan O'Brian
7 hours a day
3 hours a day
Narrowcasting
6. Peeks mid 50's
Benjamin Day 1833
Print media usage
Cultivation Analysis
Diurnals
7. The Nation's largest metropolitan daily
Technological determinism
Cultivation Theory
Cultivation Analysis
The New York Times
8. Investigative journalists that exposed corruption
Cable a' la Carte
Muckrakers
Thomas Edison 1877
Dissonance Theory
9. Receiver's response to message
Feedback
Imitation
Product Placement
Newsreel
10. ____________ invented the phonograph in _________
Thomas Edison 1877
Citizen Kane 1941
Contagion effect
Watergate Nixon
11. People that will buy news technologies first
Cultural Hegemony
Mixed Effects Model
Innovators/Early Adaptors
Passive Peoplemeter
12. Letters to the editor - non-scientific
Audience Generated Feedback
Experiment
Blogs
Burning Tank Theory
13. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Gatekeepers
A. C. Nielson Co
60% More violent
Catharsis theory
14. Direct - immediate causes and effects research
Conan O'Brian
Horizontal monopoly
Fact about the usage of the media
Administrative research
15. Has the fewest TV viewers
Global village
Time Warner
Conan O'Brian
Summer
16. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Johannes Gutenberg 1456
Two-Step Flow theory
Feedback
17. Weekly news packages in theaters
Critical research
Contagion effect
Newsreel
Oligopoly
18. Increasing the amount of advertising and mixing commercial and noncommercial media content
Hypercommercialism
Citizen Journalists
Print media usage
Imitation
19. The opinion stage to observable research
60% More violent
Selective exposure
Cable a' la Carte
Empirical research
20. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Comcast
Economy
GE/NBC-Universal
cartoons
21. Theory that watching mediated violence reduces people's inclination to behave aggressively
60% More violent
Newsreel
Catharsis
Early Window
22. Sensational stories that do not serve the democratic function of journalism
Viacom/CBS
News Diffusion
Empirical research
Soft news
23. Getting information by word of mouth.
Benjamin Harris 1690
Selective exposure
Two Step Flow
Powerful Effects Model
24. Theory that we only pick media that we will find gratifying
Global village
Hard news
Magic Bullet Theory
Uses and Gratification
25. Owning several types of related businesses across the board
Horizontal monopoly
Benjamin Day 1833
Audimeter
Arbitron
26. Theory that we primarily use mass media to check what we already believe
Two Step Flow
General Assignment Reporters (GAs)
Primary Research
Reinforcement Theory
27. This host demonstrated cultural imperialism in campaigning for the Finland President
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28. Average household has a TV set on...
7 hours a day
Share Number
Pulitzer Prize
Arbitron
29. People that continue to hold out on technologies
Uses and Gratification
Audience - visual - economic - political - gatekeepers
Laggards
John Peter Zenger New York Weekly
30. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
War
Sample
Orson Wells 1938
31. Anything that interferes with or alters the message
Decoder
Rupert Murdoch
Noise
Hypercommercialism
32. The percentage of the entire population in that media market
Rating
Dissident Press
The New York Sun
General Assignment Reporters (GAs)
33. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Passive Peoplemeter
William Randolph Hearst
Federalist Papers
Publick Occurences
34. _____________ created the New York Sun in __________
Conan O'Brian
Benjamin Day 1833
Close-ended questions
Decoder
35. The ability to effectively and efficiently comprehend and use any form of mediated communication
5%
Media literacy
A. C. Nielson Co
J.D. Salinger
36. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Encoder
Cultivation Analysis
Economy
Lab experiments
37. Stragglers to buying technology
Oligopoly
Still photography 1839
Late Majority
Imitation
38. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Alexander Graham Bell 1876
A. C. Nielson Co
Convergence
Peoplemeter
39. Set of values and shared beliefs
Agenda-Setting Effect
60% More violent
Culture
Cultural Hegemony
40. Theory stating that media defines the world for us (over-arching theory)
Telegraph
Innovators/Early Adaptors
Delay
Cultivation Theory
41. Average American spends _________________________ listening to the radio
Viacom/CBS
Communication
Integrated audience reach
3 hours a day
42. A powerful effects model using the analogy of firing something through society for a direct hit
Paul Lazarsfield
Arbitron
Field experiments
Magic Bullet Theory
43. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
7 hours a day
Zoned editions
Selective Retention
44. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Narrowcasting
Time Warner
Gatekeepers
Qualitative research
45. Peeks in mid 20's
William Randolph Hearst
Late Majority
Movie usage
Summer
46. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Gatekeepers
Diurnals
Close-ended questions
Secondary research
47. The ______ sends the message
Technological determinism
Noise
Encoder
Columnists
48. Recently announced that it would charge for frequent access to website (newspaper)
Culture
Agenda Setting
Viacom/CBS
NY Times
49. Sole owner of Viacom/CBS
Dissonance Theory
Orson Wells 1938
General Assignment Reporters (GAs)
Sumner Redstone
50. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
General Assignment Reporters (GAs)
News Hole
War