Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in mid 20's






2. _____________ created the New York Sun in __________






3. A powerful effects model using the analogy of firing something through society for a direct hit






4. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






5. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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6. Write on specific subject on particular schedule






7. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






8. This cheap newsprint created larger readership






9. Theory that we only pick media that we will find gratifying






10. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






11. Very sensationalistic journalism






12. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






13. A proportion taken to represent the population






14. aguerre and Niepce invented _________ in ____________






15. Famous radio broadcast proving limited effects theories






16. Average household has a TV set on...






17. Television's ability to move people toward a common understanding of how things are






18. Increasing the amount of advertising and mixing commercial and noncommercial media content






19. Writes on a particular area of interest (crime - sports - etc)






20. The Nation's largest metropolitan daily






21. Theory that watching mediated violence reduces people's inclination to behave aggressively






22. Anything that interferes with or alters the message






23. Around the World in 72 days--stunt journalist






24. Selection Theory: selective about what you remember






25. Single company owns every aspect of business (i.e. production - distribution - etc)






26. Peeks in mid 60's






27. Stragglers to buying technology






28. Ownership of media companies by multinational corporations






29. The recent e-book battle on the Kindle is between these two...






30. A model stating that effects are limited by individual differences and other factors






31. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






32. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






33. Age correlates with each medium






34. The percentage of the entire population in that media market






35. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






36. Research has already been done for you - you just collect it and put it into your paper






37. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






38. A social science on human behavior






39. Peeks mid 50's






40. True frontrunners of our daily newspaper (local news on news sheets






41. First American Newspaper






42. Theory that there are multiple opinion leaders that shaper our viewpoints






43. Peeks in late teens






44. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






45. NBC is believed to have noise for _______ because it is owned by GE






46. Research that examines larger cultural effects






47. Scientific research






48. Real-life setting - better - but more expensive






49. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






50. Set of values and shared beliefs