Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






2. Is more credible seeming then newspapers (2 to 1 ratio)






3. __________came up with the basic model of mass communication






4. Died recently - wrote The Catcher in the Rye






5. Investigative journalists that exposed corruption






6. The two (in order) largest newspaper chains (USA Today is owned by one)






7. The biggest owner of radio stations (Dixie Chick controversy)






8. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






9. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






10. Single company owns every aspect of business (i.e. production - distribution - etc)






11. Records what the TV set was currently set on






12. Research that examines larger cultural effects






13. Writes on a particular area of interest (crime - sports - etc)






14. The ______ is the receiver of the message






15. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






16. A program that is more specialized to a specific demographic






17. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






18. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






19. Set of values and shared beliefs






20. Universe. Entirety of what you are studying.






21. Television's ability to move people toward a common understanding of how things are






22. Journalists who use things like Twitter to get info out fast - but they are not professional






23. The Nation's largest metropolitan daily






24. Selection Theory: selective about what we ACTUALLY listen to






25. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






26. If the media covers terrorist attacks - it leads to more terrorist attacks






27. ___________ invented the printing press in __________






28. A model stating that media has a very direct and universal impact (effect)






29. NBC is believed to have noise for _______ because it is owned by GE






30. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






31. _________ was tried for libel against the British in his newspaper ___________






32. Trying to buy NBC-Universal






33. A proportion taken to represent the population






34. This invention - used in war - helped to construct the 'inverted pyramid' structure






35. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






36. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






37. Direct - immediate causes and effects research






38. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






39. Does not establish causality. Covers what the majority thinks. All perception






40. Theory stating that media defines the world for us (over-arching theory)






41. _____________ invented the telegraph in ____________ ('What hath God wrought')






42. True frontrunners of our daily newspaper (local news on news sheets






43. Getting information by word of mouth.






44. This cheap newsprint created larger readership






45. Theory that we primarily use mass media to check what we already believe






46. Targeting niche audiences--easier to use selection theory






47. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






48. Placing of stories around ads






49. Theory that we only pick media that we will find gratifying






50. Peeks in mid 60's