Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






2. The TV world is __________________ then the real world






3. True frontrunners of our daily newspaper (local news on news sheets






4. Placing of stories around ads






5. _____________ invented the telegraph in ____________ ('What hath God wrought')






6. Free - alternative weeklies with a local and political orientation






7. ____________ invented the phonograph in _________






8. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






9. A powerful effects model using the analogy of firing something through society for a direct hit






10. Selection Theory: only expose ourselves to those that we will agree with already






11. Artificial setting - easier and less expensive - but not as accurate in results






12. Targeting niche audiences--easier to use selection theory






13. Set of values and shared beliefs






14. _____________ created the New York Sun in __________






15. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






16. Getting information by word of mouth.






17. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






18. Theory that there are multiple opinion leaders that shaper our viewpoints






19. Has the most TV audience






20. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






21. A proportion taken to represent the population






22. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






23. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






24. The ______ is the receiver of the message






25. Has the fewest TV viewers






26. Write on specific subject on particular schedule






27. Television's ability to move people toward a common understanding of how things are






28. ___________ invented the printing press in __________






29. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






30. Collection of data that can be characterized and counted in a way. Type of empirical research






31. Where old and new media collide--media across multiple platforms






32. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






33. Average American spends _________________________ listening to the radio






34. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






35. Selection Theory: selective about what we ACTUALLY listen to






36. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






37. Viewing violence causes anti-social behavior among some children






38. This cheap newsprint created larger readership






39. A model stating that media can effect some people - but not others (not everyone)






40. A model stating that media has a very direct and universal impact (effect)






41. Entry-level job - don't know what you will write






42. Technology changes how we live






43. NBC is believed to have noise for _______ because it is owned by GE






44. This host demonstrated cultural imperialism in campaigning for the Finland President

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45. Sole owner of Viacom/CBS






46. Theory that we only pick media that we will find gratifying






47. Sole owner of News Corp.






48. These papers are still doing good despite the rapid circulation of newspapers






49. Awarded every April since 1917 for excellence






50. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)