Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This host demonstrated cultural imperialism in campaigning for the Finland President

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2. Peeks in mid 20's






3. _____________ invented the telephone in _____________






4. aguerre and Niepce invented _________ in ____________






5. This cheap newsprint created larger readership






6. Increasing the amount of advertising and mixing commercial and noncommercial media content






7. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






8. Journalists who use things like Twitter to get info out fast - but they are not professional






9. Ownership of media companies by multinational corporations






10. Framework for our government






11. Theory that we only pick media that we will find gratifying






12. Receiver's response to message






13. Always greater then the rating number






14. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






15. Regularly updated online journals that comment on just about everything






16. Scientific research






17. _________ was tried for libel against the British in his newspaper ___________






18. Collection of data that can be characterized and counted in a way. Type of empirical research






19. A model stating that effects are limited by individual differences and other factors






20. Media makes the world smaller (technology)--called _____________ ____________






21. Intellectual questioning about culture and its effect--leads to cultural theory






22. Average household has a TV set on...






23. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






24. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






25. Technology changes how we live






26. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






27. Single company owns every aspect of business (i.e. production - distribution - etc)






28. Does not establish causality. Covers what the majority thinks. All perception






29. Anything that interferes with or alters the message






30. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






31. Getting information by word of mouth.






32. Selection Theory: only expose ourselves to those that we will agree with already






33. Personal noise inserted and pushed in journalism






34. The ability to effectively and efficiently comprehend and use any form of mediated communication






35. Owning several types of related businesses across the board






36. Awarded every April since 1917 for excellence






37. Original research. Do it yourself






38. Very sensationalistic journalism






39. Weekly news packages in theaters






40. Provide feedback for movies






41. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






42. Has the fewest TV viewers






43. One problem with Schramm's model: there is no longer any _______ in the message






44. Artificial setting - easier and less expensive - but not as accurate in results






45. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






46. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






47. ___________ invented the printing press in __________






48. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






49. A social science on human behavior






50. __________came up with the basic model of mass communication