Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intellectual questioning about culture and its effect--leads to cultural theory






2. Part of a survey. More then just a one word answer needed. No yes or no questions






3. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






4. Television's ability to move people toward a common understanding of how things are






5. Set of values and shared beliefs






6. People that continue to hold out on technologies






7. NBC is believed to have noise for _______ because it is owned by GE






8. First American Newspaper






9. Viewing violence causes anti-social behavior among some children






10. Stragglers to buying technology






11. A social science on human behavior






12. Theory that there are multiple opinion leaders that shaper our viewpoints






13. The two (in order) largest newspaper chains (USA Today is owned by one)






14. ___________ invented the printing press in __________






15. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






16. This relaxed government restrictions on media ownership






17. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






18. If the media covers terrorist attacks - it leads to more terrorist attacks






19. Name of the guy Hearst send to Cuba






20. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






21. Selection Theory: selective about what we ACTUALLY listen to






22. Receiver's response to message






23. Collection of data that can be characterized and counted in a way. Type of empirical research






24. Journalists who use things like Twitter to get info out fast - but they are not professional






25. The Nation's largest metropolitan daily






26. This host demonstrated cultural imperialism in campaigning for the Finland President


27. True frontrunners of our daily newspaper (local news on news sheets






28. Always greater then the rating number






29. Theory that we only pick media that we will find gratifying






30. Does not establish causality. Covers what the majority thinks. All perception






31. Records what the TV set was currently set on






32. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






33. Artificial setting - easier and less expensive - but not as accurate in results






34. Margin of error in polls






35. Increasing the amount of advertising and mixing commercial and noncommercial media content






36. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






37. aguerre and Niepce invented _________ in ____________






38. The recent e-book battle on the Kindle is between these two...






39. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






40. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






41. Average household has a TV set on...






42. ____________ invented the phonograph in _________






43. Is more credible seeming then newspapers (2 to 1 ratio)






44. Where old and new media collide--media across multiple platforms






45. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






46. Story order emphasis that eventually shapes our world views and values of importance






47. Write on specific subject on particular schedule






48. Theory that we primarily use mass media to check what we already believe






49. Original research. Do it yourself






50. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.