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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Technology changes how we live
Technological determinism
Nellie Bly
Panel Study
Uses and Gratification
2. Anything that interferes with or alters the message
Winter
Magic Bullet Theory
Noise
Technological determinism
3. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
small town papers
Product Placement
GE/NBC-Universal
Albert Bandura
4. Theory stating that media defines the world for us (over-arching theory)
Payne Fund Studies 1929
Late Majority
Cultivation Theory
Interpreter
5. When one culture forces or pushes their culture on another
Movie usage
Cultural Hegemony
Benjamin Harris 1690
Audience Generated Feedback
6. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Field experiments
Experiment
Late Majority
Hypercommercialism
7. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Horizontal monopoly
Joseph Pulitzer
Peoplemeter
Radio usage
8. Provide feedback for movies
Paul Lazarsfield
Soft news
Preview Audiences
Newspaper Hierarchy
9. Suburban or regional versions of a metropolitan paper
Bias
Critical research
Alexander Graham Bell 1876
Zoned editions
10. ___________ published Publick Occurences in __________
Benjamin Harris 1690
Selective exposure
Comcast
Passive Peoplemeter
11. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
News Corp.
Penny Press
TV
Zoned editions
12. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
News Diffusion
Publick Occurences
Hard news
Gannett and McClatchy
13. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Blogs
GE/NBC-Universal
Passive Peoplemeter
Media Originated Feedback
14. The Nation's largest metropolitan daily
Conan O'Brian
News Diffusion
Catharsis theory
The New York Times
15. Targeting niche audiences--easier to use selection theory
Narrowcasting
Time Warner
Decoder
Yellow Journalism
16. Research that examines larger cultural effects
Hard news
5%
Critical research
TV
17. Where old and new media collide--media across multiple platforms
News Corp.
Cable a' la Carte
Mixed Effects Model
Convergence
18. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate
Cultural Hegemony
Viacom/CBS
Critical research
Summer
19. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Survey
Radio usage
Early Window
Publick Occurences
20. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Convergence
Disney
Decoder
Stimulation theory
21. Died recently - wrote The Catcher in the Rye
Audimeter
Fact about the usage of the media
Wire Services
J.D. Salinger
22. Publisher - THE Editor - other editors - designers - reporters
General Assignment Reporters (GAs)
Peoplemeter
Newspaper Hierarchy
Muckrakers
23. This cheap newsprint created larger readership
Penny Press
Pulitzer Prize
The New York Times
Time Warner
24. Journalists who use things like Twitter to get info out fast - but they are not professional
Citizen Journalists
Close-ended questions
Feedback
Joseph Pulitzer
25. Theory that we primarily use mass media to check what we already believe
Global village
Share
Remington
Reinforcement Theory
26. This invention - used in war - helped to construct the 'inverted pyramid' structure
Telegraph
Open-Ended questions
Mainstreaming
Vertical monopoly
27. __________came up with the basic model of mass communication
Field experiments
Wilbur Schramm
Content Analysis
War
28. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
small town papers
Desensitization
Wilbur Schramm
Culture
29. Awarded every April since 1917 for excellence
Cultivation Analysis
Print media usage
Oligopoly
Pulitzer Prize
30. This relaxed government restrictions on media ownership
cartoons
Telecommunications Act of 1996
Movie usage
Nellie Bly
31. Second biggest attention topic in news
Economy
Desensitization
Convergence
Sumner Redstone
32. Stragglers to buying technology
The New York Times
Late Majority
Telecommunications Act of 1996
Telegraph
33. Average household has a TV set on...
Catharsis theory
Movie usage
Gatekeepers
7 hours a day
34. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Audience Generated Feedback
Hard news
NY Times
35. Investigative journalists that exposed corruption
60% More violent
Stimulation theory
Muckrakers
Laggards
36. Writes on a particular area of interest (crime - sports - etc)
Beat Reporters
Saturation Stage
Clear Channel
Lab experiments
37. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Alexander Graham Bell 1876
Viacom/CBS
Rupert Murdoch
38. Sensational stories that do not serve the democratic function of journalism
Feedback
Soft news
Samuel Morse 1844
War of the Worlds
39. Increasing the amount of advertising and mixing commercial and noncommercial media content
Lab experiments
Bias
Hypercommercialism
5%
40. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Alexander Graham Bell 1876
War
Saturation Stage
Radio usage
41. The ______ is the receiver of the message
Remington
Decoder
Columnists
Global village
42. Free - alternative weeklies with a local and political orientation
Dissident Press
Burning Tank Theory
J.D. Salinger
Samuel Morse 1844
43. NBC is believed to have noise for _______ because it is owned by GE
Publick Occurences
Survey
Rupert Murdoch
War
44. First American Newspaper
Publick Occurences
Selective exposure
Passive Peoplemeter
Yellow Journalism
45. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Limited Effects Model
Soft news
Rating
Identification
46. Intellectual questioning about culture and its effect--leads to cultural theory
Survey
Gatekeepers
Qualitative research
Media Originated Feedback
47. Weekly news packages in theaters
Newsreel
GE/NBC-Universal
Decoder
Mixed Effects Model
48. Name of the guy Hearst send to Cuba
Narrowcasting
Multi-Step Flow theory
Remington
Mainstreaming
49. _____________ invented the telegraph in ____________ ('What hath God wrought')
Administrative research
Watergate Nixon
Samuel Morse 1844
Content Analysis
50. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Marshal McLuhan
War of the Worlds
Limited Effects Model