Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Real-life setting - better - but more expensive






2. First American Newspaper






3. This invention - used in war - helped to construct the 'inverted pyramid' structure






4. Television's ability to move people toward a common understanding of how things are






5. In social cognitive theory - the direct replication of an observed behavior






6. The two (in order) largest newspaper chains (USA Today is owned by one)






7. Theory that there are multiple opinion leaders that shaper our viewpoints






8. Theory that watching mediated violence reduces people's inclination to behave aggressively






9. Theory that we primarily use mass media to check what we already believe






10. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






11. Name of the guy Hearst send to Cuba






12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






13. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






14. Entry-level job - don't know what you will write






15. Scientific research






16. Theory that we only pick media that we will find gratifying






17. Is more credible seeming then newspapers (2 to 1 ratio)






18. Personal noise inserted and pushed in journalism






19. Investigative journalists that exposed corruption






20. Anything that interferes with or alters the message






21. Free - alternative weeklies with a local and political orientation






22. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






23. Around the World in 72 days--stunt journalist






24. ___________ invented the printing press in __________






25. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






26. Has the fewest TV viewers






27. Peeks in late teens






28. Single company owns every aspect of business (i.e. production - distribution - etc)






29. Where old and new media collide--media across multiple platforms






30. A powerful effects model using the analogy of firing something through society for a direct hit






31. Always greater then the rating number






32. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






33. Targeting niche audiences--easier to use selection theory






34. Placing of stories around ads






35. Collection of data that can be characterized and counted in a way. Type of empirical research






36. ___________ published Publick Occurences in __________






37. Selection Theory: selective about what we ACTUALLY listen to






38. Universe. Entirety of what you are studying.






39. Write on specific subject on particular schedule






40. A social science on human behavior






41. Has the most TV audience






42. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






43. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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44. If the media covers terrorist attacks - it leads to more terrorist attacks






45. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






46. The ______ is the receiver of the message






47. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






48. Average household has a TV set on...






49. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






50. True frontrunners of our daily newspaper (local news on news sheets