Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In social cognitive theory - the direct replication of an observed behavior






2. _____________ created the New York Sun in __________






3. ___________ published Publick Occurences in __________






4. Selection Theory: selective about what you remember






5. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






6. Intellectual questioning about culture and its effect--leads to cultural theory






7. ___________ invented the printing press in __________






8. Name of the guy Hearst send to Cuba






9. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






10. Technology changes how we live






11. One problem with Schramm's model: there is no longer any _______ in the message






12. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






13. A model stating that effects are limited by individual differences and other factors






14. Sole owner of Viacom/CBS






15. People that will buy news technologies first






16. Is more credible seeming then newspapers (2 to 1 ratio)






17. Sensational stories that do not serve the democratic function of journalism






18. The first major daily






19. Theory that watching mediated violence reduces people's inclination to behave aggressively






20. Does not establish causality. Covers what the majority thinks. All perception






21. The theory stating that war - being more visual - will get the most attention and headlines in the news






22. Writes on a particular area of interest (crime - sports - etc)






23. A model stating that media has a very direct and universal impact (effect)






24. Peeks mid 50's






25. Peeks in late teens






26. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






27. ____________ invented the phonograph in _________






28. A concentration of media industries into an ever smaller number of companies






29. A social science on human behavior






30. This invention - used in war - helped to construct the 'inverted pyramid' structure






31. Getting information by word of mouth.






32. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






33. Scientific research






34. Margin of error in polls






35. The ______ is the receiver of the message






36. Letters to the editor - non-scientific






37. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






38. Weekly news packages in theaters






39. The ______ sends the message






40. Records what the TV set was currently set on






41. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






42. _________ broadcasted War of the Worlds on Halloween _______.






43. Regularly updated online journals that comment on just about everything






44. Around the World in 72 days--stunt journalist






45. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






46. Died recently - wrote The Catcher in the Rye






47. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






48. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






49. Targeting niche audiences--easier to use selection theory






50. The biggest owner of radio stations (Dixie Chick controversy)