Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.






2. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






3. Second biggest attention topic in news






4. _________ was tried for libel against the British in his newspaper ___________






5. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






6. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






7. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






8. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






9. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






10. Original research. Do it yourself






11. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






12. This invention - used in war - helped to construct the 'inverted pyramid' structure






13. The two (in order) largest newspaper chains (USA Today is owned by one)






14. Part of a survey. More then just a one word answer needed. No yes or no questions






15. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






16. Owning several types of related businesses across the board






17. Always greater then the rating number






18. Write on specific subject on particular schedule






19. Increasing the amount of advertising and mixing commercial and noncommercial media content






20. Placing of stories around ads






21. ___________ invented the printing press in __________






22. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






23. Died recently - wrote The Catcher in the Rye






24. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






25. The ability to effectively and efficiently comprehend and use any form of mediated communication






26. _________ broadcasted War of the Worlds on Halloween _______.






27. Set of values and shared beliefs






28. Scientific research






29. Sole owner of Viacom/CBS






30. The first major daily






31. Journalists who use things like Twitter to get info out fast - but they are not professional






32. Records what the TV set was currently set on






33. A program that is more specialized to a specific demographic






34. Research that examines larger cultural effects






35. Name of the guy Hearst send to Cuba






36. Father of Social Science Research






37. First American Newspaper






38. Anything that interferes with or alters the message






39. Personal noise inserted and pushed in journalism






40. A concentration of media industries into an ever smaller number of companies






41. Theory that watching mediated violence reduces people's inclination to behave aggressively






42. Regularly updated online journals that comment on just about everything






43. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






44. Technology changes how we live






45. Media makes the world smaller (technology)--called _____________ ____________






46. A model stating that media has a very direct and universal impact (effect)






47. Direct - immediate causes and effects research






48. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






49. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






50. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it