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Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.
Jukebox
Two Step Flow
Peoplemeter
Citizen Journalists
2. _____________ invented the telephone in _____________
Passive Peoplemeter
Early Window
Alexander Graham Bell 1876
J.D. Salinger
3. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Albert Bandura
A. C. Nielson Co
Time Warner
Share
4. Theory that we primarily use mass media to check what we already believe
Rupert Murdoch
Reinforcement Theory
Fact about the usage of the media
Survey
5. Viewing violence causes anti-social behavior among some children
Population
Stimulation theory
Empirical research
Wilbur Schramm
6. Has the most TV audience
TV
Mixed Effects Model
Winter
7 hours a day
7. Very sensationalistic journalism
Media Originated Feedback
Conan O'Brian
Yellow Journalism
Globalization
8. Theory stating that media defines the world for us (over-arching theory)
Paul Lazarsfield
Hard news
Dissonance Theory
Cultivation Theory
9. Peeks mid 50's
Survey
Print media usage
3 hours a day
Vertical monopoly
10. Direct - immediate causes and effects research
Watergate Nixon
Catharsis theory
Yellow Journalism
Administrative research
11. If the media covers terrorist attacks - it leads to more terrorist attacks
Amazon and MacMillan Publishing
Albert Bandura
Contagion effect
Survey
12. This host demonstrated cultural imperialism in campaigning for the Finland President
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13. A model stating that effects are limited by individual differences and other factors
Early Window
TV
Limited Effects Model
Experiment
14. A model stating that media has a very direct and universal impact (effect)
Feedback
Saturation Stage
Narrowcasting
Powerful Effects Model
15. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
Fact about the usage of the media
Benjamin Day 1833
cartoons
Horizontal monopoly
16. Scientific research
Empirical research
Conan O'Brian
Magic Bullet Theory
TV
17. Peeks in late teens
Powerful Effects Model
Radio usage
War
cartoons
18. When one culture forces or pushes their culture on another
Alexander Graham Bell 1876
TV
Cultural Hegemony
Secondary research
19. The Nation's largest metropolitan daily
The New York Times
Beat Reporters
Orson Wells 1938
Encoder
20. Name of the guy Hearst send to Cuba
Multi-Step Flow theory
Contagion effect
William Randolph Hearst
Remington
21. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
News Diffusion
Joseph Pulitzer
Wire Services
Hypercommercialism
22. Journalists who use things like Twitter to get info out fast - but they are not professional
Dissident Press
cartoons
Citizen Journalists
Oligopoly
23. Real-life setting - better - but more expensive
Field experiments
Identification
Oligopoly
Critical research
24. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Globalization
GE/NBC-Universal
Decoder
TV
25. Theory that watching mediated violence reduces people's inclination to behave aggressively
Albert Bandura
Catharsis
Orson Wells 1938
7 hours a day
26. This invention - used in war - helped to construct the 'inverted pyramid' structure
William Randolph Hearst
Jukebox
Feedback
Telegraph
27. One problem with Schramm's model: there is no longer any _______ in the message
Delay
Clear Channel
Radio usage
Open-Ended questions
28. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Publick Occurences
Nellie Bly
Joint Operating Agreements (JOAs)
Limited Effects Model
29. Around the World in 72 days--stunt journalist
Nellie Bly
Still photography 1839
Radio usage
News Corp.
30. This cheap newsprint created larger readership
Penny Press
Orson Wells 1938
Panel Study
Pulitzer Prize
31. The ______ is the receiver of the message
Hard news
Early Window
Catharsis
Decoder
32. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Early Majority
Share Number
Stimulation theory
Technological determinism
33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Global village
Two Step Flow
Telegraph
34. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Citizen Journalists
Early Window
Magic Bullet Theory
J.D. Salinger
35. A powerful effects model using the analogy of firing something through society for a direct hit
Penny Press
Remington
Magic Bullet Theory
Wilbur Schramm
36. Placing of stories around ads
Primary Research
John Peter Zenger New York Weekly
Oligopoly
News Hole
37. Father of Social Science Research
Paul Lazarsfield
Audience Generated Feedback
Laggards
3 hours a day
38. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Federalist Papers
Narrowcasting
3 hours a day
39. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Payne Fund Studies 1929
Johannes Gutenberg 1456
small town papers
The New York Sun
40. People that will buy news technologies first
Global village
Innovators/Early Adaptors
Share
Blogs
41. Stragglers to buying technology
cartoons
Late Majority
John Peter Zenger New York Weekly
Alexander Graham Bell 1876
42. The TV world is __________________ then the real world
Qualitative research
60% More violent
J.D. Salinger
Lab experiments
43. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Global village
Share
Survey
Rupert Murdoch
44. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Agenda Setting
Disney
Media literacy
Narrowcasting
45. The recent e-book battle on the Kindle is between these two...
Empirical research
Magic Bullet Theory
Technological determinism
Amazon and MacMillan Publishing
46. ____________ invented the phonograph in _________
Payne Fund Studies 1929
Secondary research
Thomas Edison 1877
Powerful Effects Model
47. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Magic Bullet Theory
News Diffusion
Saturation Stage
Experiment
48. ___________ published Publick Occurences in __________
Newsreel
Mainstreaming
Summer
Benjamin Harris 1690
49. Peeks in mid 20's
Movie usage
Share Number
Bias
Magic Bullet Theory
50. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Arbitron
5%
Rating
Johannes Gutenberg 1456
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