Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This cheap newsprint created larger readership






2. Where old and new media collide--media across multiple platforms






3. Research has already been done for you - you just collect it and put it into your paper






4. Trying to buy NBC-Universal






5. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






6. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






7. _________ was tried for libel against the British in his newspaper ___________






8. People that will buy news technologies first






9. Peeks mid 50's






10. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






11. In social cognitive theory - the direct replication of an observed behavior






12. This host demonstrated cultural imperialism in campaigning for the Finland President

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






14. Has the fewest TV viewers






15. The opinion stage to observable research






16. Selection Theory: only expose ourselves to those that we will agree with already






17. Free - alternative weeklies with a local and political orientation






18. A program that is more specialized to a specific demographic






19. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






20. First American Newspaper






21. Single company owns every aspect of business (i.e. production - distribution - etc)






22. aguerre and Niepce invented _________ in ____________






23. Scientific research






24. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






25. Weekly news packages in theaters






26. Records what the TV set was currently set on






27. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






28. ___________ invented the printing press in __________






29. _____________ invented the telegraph in ____________ ('What hath God wrought')






30. Theory that there are multiple opinion leaders that shaper our viewpoints






31. Part of a survey. More then just a one word answer needed. No yes or no questions






32. Original research. Do it yourself






33. Direct - immediate causes and effects research






34. These papers are still doing good despite the rapid circulation of newspapers






35. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


36. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






37. A model stating that media can effect some people - but not others (not everyone)






38. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






39. Owning several types of related businesses across the board






40. Universe. Entirety of what you are studying.






41. The ______ is the receiver of the message






42. Sensational stories that do not serve the democratic function of journalism






43. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






44. Second biggest attention topic in news






45. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






46. Targeting niche audiences--easier to use selection theory






47. 'The medium is the message'






48. Increasing the amount of advertising and mixing commercial and noncommercial media content






49. Research that examines larger cultural effects






50. Collection of data that can be characterized and counted in a way. Type of empirical research