Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that media has a very direct and universal impact (effect)






2. The biggest owner of radio stations (Dixie Chick controversy)






3. A model stating that media can effect some people - but not others (not everyone)






4. Margin of error in polls






5. Direct - immediate causes and effects research






6. Has the fewest TV viewers






7. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






8. Anything that interferes with or alters the message






9. Research that examines larger cultural effects






10. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






11. True frontrunners of our daily newspaper (local news on news sheets






12. Single company owns every aspect of business (i.e. production - distribution - etc)






13. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






14. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






15. Weekly news packages in theaters






16. A proportion taken to represent the population






17. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






18. This host demonstrated cultural imperialism in campaigning for the Finland President

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19. Is more credible seeming then newspapers (2 to 1 ratio)






20. Receiver's response to message






21. When one culture forces or pushes their culture on another






22. Real-life setting - better - but more expensive






23. __________came up with the basic model of mass communication






24. A program that is more specialized to a specific demographic






25. The ______ is the receiver of the message






26. Sole owner of News Corp.






27. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






29. Set of values and shared beliefs






30. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






31. People that continue to hold out on technologies






32. Famous radio broadcast proving limited effects theories






33. In social cognitive theory - the direct replication of an observed behavior






34. A concentration of media industries into an ever smaller number of companies






35. ____________ invented the phonograph in _________






36. Theory that watching mediated violence reduces people's inclination to behave aggressively






37. A model stating that effects are limited by individual differences and other factors






38. The ______ is the source in which the message passes through (example: book - TV channel)






39. Entry-level job - don't know what you will write






40. Technology changes how we live






41. The Nation's largest metropolitan daily






42. One problem with Schramm's model: there is no longer any _______ in the message






43. Where old and new media collide--media across multiple platforms






44. Owning several types of related businesses across the board






45. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






46. Selection Theory: selective about what you remember






47. Sensational stories that do not serve the democratic function of journalism






48. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






49. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






50. The percentage of the entire population in that media market