Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This relaxed government restrictions on media ownership






2. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






3. Peeks in late teens






4. Suburban or regional versions of a metropolitan paper






5. The ability to effectively and efficiently comprehend and use any form of mediated communication






6. Ownership of media companies by multinational corporations






7. The recent e-book battle on the Kindle is between these two...






8. ___________ invented the printing press in __________






9. Placing of stories around ads






10. Records what the TV set was currently set on






11. Margin of error in polls






12. Always greater then the rating number






13. Investigative journalists that exposed corruption






14. Part of a survey. More then just a one word answer needed. No yes or no questions






15. Receiver's response to message






16. Awarded every April since 1917 for excellence






17. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






18. Is more credible seeming then newspapers (2 to 1 ratio)






19. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






20. People that will buy news technologies first






21. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






22. _____________ created the New York Sun in __________






23. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






24. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






25. Story order emphasis that eventually shapes our world views and values of importance






26. _____________ invented the telegraph in ____________ ('What hath God wrought')






27. Has the most TV audience






28. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






29. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






30. Write on specific subject on particular schedule






31. One problem with Schramm's model: there is no longer any _______ in the message






32. Sole owner of News Corp.






33. Died recently - wrote The Catcher in the Rye






34. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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35. Theory that watching mediated violence reduces people's inclination to behave aggressively






36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






37. Research that examines larger cultural effects






38. Targeting niche audiences--easier to use selection theory






39. Entry-level job - don't know what you will write






40. If the media covers terrorist attacks - it leads to more terrorist attacks






41. Personal noise inserted and pushed in journalism






42. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






43. Anything that interferes with or alters the message






44. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






45. Stragglers to buying technology






46. When one culture forces or pushes their culture on another






47. ___________ published Publick Occurences in __________






48. The opinion stage to observable research






49. Writes on a particular area of interest (crime - sports - etc)






50. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






Can you answer 50 questions in 15 minutes?



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