Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records what the TV set was currently set on






2. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






3. Recently announced that it would charge for frequent access to website (newspaper)






4. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






5. If the media covers terrorist attacks - it leads to more terrorist attacks






6. _____________ created the New York Sun in __________






7. A model stating that effects are limited by individual differences and other factors






8. Weekly news packages in theaters






9. Write on specific subject on particular schedule






10. Sole owner of News Corp.






11. Scientific research






12. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






13. Where old and new media collide--media across multiple platforms






14. Part of a survey. More then just a one word answer needed. No yes or no questions






15. Is more credible seeming then newspapers (2 to 1 ratio)






16. Personal noise inserted and pushed in journalism






17. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






18. ___________ invented the printing press in __________






19. A program that is more specialized to a specific demographic






20. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






21. Entry-level job - don't know what you will write






22. _____________ invented the telephone in _____________






23. Targeting niche audiences--easier to use selection theory






24. Average household has a TV set on...






25. True frontrunners of our daily newspaper (local news on news sheets






26. The TV world is __________________ then the real world






27. Margin of error in polls






28. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






29. These papers are still doing good despite the rapid circulation of newspapers






30. Letters to the editor - non-scientific






31. The biggest owner of radio stations (Dixie Chick controversy)






32. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






33. The Nation's largest metropolitan daily






34. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






35. 'The medium is the message'






36. The recent e-book battle on the Kindle is between these two...






37. This relaxed government restrictions on media ownership






38. Always greater then the rating number






39. Viewing violence causes anti-social behavior among some children






40. The ability to effectively and efficiently comprehend and use any form of mediated communication






41. Anything that interferes with or alters the message






42. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






43. A model stating that media can effect some people - but not others (not everyone)






44. Stragglers to buying technology






45. Does not establish causality. Covers what the majority thinks. All perception






46. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






47. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






48. Placing of stories around ads






49. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






50. This invention - used in war - helped to construct the 'inverted pyramid' structure