SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Records what the TV set was currently set on
Beat Reporters
Audimeter
Citizen Kane 1941
7 hours a day
2. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Alternative Press
GE/NBC-Universal
Two-Step Flow theory
Citizen Kane 1941
3. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
cartoons
Conan O'Brian
Beat Reporters
4. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Muckrakers
Early Majority
Radio usage
William Randolph Hearst
5. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Peoplemeter
Federalist Papers
Still photography 1839
6. _____________ created the New York Sun in __________
Agenda-Setting Effect
Print media usage
Alternative Press
Benjamin Day 1833
7. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Gatekeepers
News Diffusion
Bias
8. Weekly news packages in theaters
Newsreel
Rupert Murdoch
Empirical research
Benjamin Harris 1690
9. Write on specific subject on particular schedule
Columnists
Pulitzer Prize
Zoned editions
Samuel Morse 1844
10. Sole owner of News Corp.
Rupert Murdoch
Desensitization
Newspaper Hierarchy
Payne Fund Studies 1929
11. Scientific research
News Corp.
Conan O'Brian
Paul Lazarsfield
Empirical research
12. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Beat Reporters
Communication
Summer
13. Where old and new media collide--media across multiple platforms
Clear Channel
Peoplemeter
Convergence
Samuel Morse 1844
14. Part of a survey. More then just a one word answer needed. No yes or no questions
Encoder
William Randolph Hearst
Agenda-Setting Effect
Open-Ended questions
15. Is more credible seeming then newspapers (2 to 1 ratio)
Audience Generated Feedback
Globalization
TV
Joseph Pulitzer
16. Personal noise inserted and pushed in journalism
Passive Peoplemeter
Bias
War
Contagion effect
17. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
5%
Joseph Pulitzer
Hard news
A. C. Nielson Co
18. ___________ invented the printing press in __________
Burning Tank Theory
Johannes Gutenberg 1456
Alexander Graham Bell 1876
Benjamin Harris 1690
19. A program that is more specialized to a specific demographic
Media Originated Feedback
Two-Step Flow theory
Open-Ended questions
Narrowcasting
20. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Movie usage
Thomas Edison 1877
Benjamin Harris 1690
William Randolph Hearst
21. Entry-level job - don't know what you will write
Hypercommercialism
Qualitative research
J.D. Salinger
General Assignment Reporters (GAs)
22. _____________ invented the telephone in _____________
Citizen Journalists
Wilbur Schramm
Samuel Morse 1844
Alexander Graham Bell 1876
23. Targeting niche audiences--easier to use selection theory
Sample
Narrowcasting
Close-ended questions
Product Placement
24. Average household has a TV set on...
Orson Wells 1938
7 hours a day
News Hole
Radio usage
25. True frontrunners of our daily newspaper (local news on news sheets
Burning Tank Theory
Audimeter
Diurnals
Convergence
26. The TV world is __________________ then the real world
Globalization
Cultural Hegemony
60% More violent
Benjamin Day 1833
27. Margin of error in polls
Interpreter
Selective Retention
5%
Comcast
28. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Remington
Publick Occurences
Close-ended questions
Reinforcement Theory
29. These papers are still doing good despite the rapid circulation of newspapers
Albert Bandura
Blogs
small town papers
Communication
30. Letters to the editor - non-scientific
Feedback
Audience Generated Feedback
Saturation Stage
War
31. The biggest owner of radio stations (Dixie Chick controversy)
Time Warner
Clear Channel
Gatekeepers
Peoplemeter
32. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Qualitative research
John Peter Zenger New York Weekly
Saturation Stage
33. The Nation's largest metropolitan daily
Joseph Pulitzer
The New York Times
Beat Reporters
Jukebox
34. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Selective Retention
Cultivation Analysis
General Assignment Reporters (GAs)
Watergate Nixon
35. 'The medium is the message'
Horizontal monopoly
Media literacy
Marshal McLuhan
Diurnals
36. The recent e-book battle on the Kindle is between these two...
Alexander Graham Bell 1876
Narrowcasting
Imitation
Amazon and MacMillan Publishing
37. This relaxed government restrictions on media ownership
Catharsis theory
Gatekeepers
Time Warner
Telecommunications Act of 1996
38. Always greater then the rating number
Share Number
NY Times
Conan O'Brian
Marshal McLuhan
39. Viewing violence causes anti-social behavior among some children
Laggards
Stimulation theory
Paul Lazarsfield
Wilbur Schramm
40. The ability to effectively and efficiently comprehend and use any form of mediated communication
Panel Study
Agenda-Setting Effect
Integrated audience reach
Media literacy
41. Anything that interferes with or alters the message
Remington
Narrowcasting
Watergate Nixon
Noise
42. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Vertical monopoly
Late Majority
Lab experiments
43. A model stating that media can effect some people - but not others (not everyone)
Federalist Papers
Mixed Effects Model
Thomas Edison 1877
Sumner Redstone
44. Stragglers to buying technology
Federalist Papers
GE/NBC-Universal
Empirical research
Late Majority
45. Does not establish causality. Covers what the majority thinks. All perception
News Hole
Orson Wells 1938
Survey
Radio usage
46. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Orson Wells 1938
Magic Bullet Theory
Peoplemeter
Noise
47. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior
cartoons
Publick Occurences
Hard news
Mixed Effects Model
48. Placing of stories around ads
Federalist Papers
TV watching
News Hole
Arbitron
49. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Yellow Journalism
Alternative Press
Magic Bullet Theory
Narrowcasting
50. This invention - used in war - helped to construct the 'inverted pyramid' structure
Diurnals
Samuel Morse 1844
Catharsis theory
Telegraph