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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
News Hole
Content Analysis
Time Warner
Multi-Step Flow theory
2. Single company owns every aspect of business (i.e. production - distribution - etc)
Cultivation Analysis
Albert Bandura
Rating
Vertical monopoly
3. Always greater then the rating number
Share Number
Arbitron
Blogs
Summer
4. This relaxed government restrictions on media ownership
Contagion effect
Telecommunications Act of 1996
Pulitzer Prize
Selective Retention
5. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
William Randolph Hearst
Secondary research
Peoplemeter
Cultural Hegemony
6. Story order emphasis that eventually shapes our world views and values of importance
Muckrakers
Sumner Redstone
Agenda Setting
Administrative research
7. Sole owner of News Corp.
Rupert Murdoch
Noise
Johannes Gutenberg 1456
War
8. Research has already been done for you - you just collect it and put it into your paper
Citizen Kane 1941
Payne Fund Studies 1929
Benjamin Day 1833
Secondary research
9. These papers are still doing good despite the rapid circulation of newspapers
Sample
Vertical monopoly
small town papers
Peoplemeter
10. Died recently - wrote The Catcher in the Rye
Innovators/Early Adaptors
Catharsis
War of the Worlds
J.D. Salinger
11. Sensational stories that do not serve the democratic function of journalism
Audience - visual - economic - political - gatekeepers
Narrowcasting
Soft news
Peoplemeter
12. A powerful effects model using the analogy of firing something through society for a direct hit
Dissonance Theory
Rating
Dissident Press
Magic Bullet Theory
13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Zoned editions
Early Window
Audience Generated Feedback
Population
14. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
5%
Passive Peoplemeter
Publick Occurences
Decoder
15. Research that examines larger cultural effects
Gannett and McClatchy
Critical research
Narrowcasting
Identification
16. Selection Theory: selective about what you remember
Selective Retention
Identification
General Assignment Reporters (GAs)
Vertical monopoly
17. Peeks mid 50's
Administrative research
Samuel Morse 1844
Gannett and McClatchy
Print media usage
18. In social cognitive theory - the direct replication of an observed behavior
Orson Wells 1938
Imitation
Empirical research
Late Majority
19. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Hypercommercialism
Technological determinism
Alexander Graham Bell 1876
20. Viewing violence causes anti-social behavior among some children
Stimulation theory
The New York Sun
Selective Retention
Amazon and MacMillan Publishing
21. This cheap newsprint created larger readership
Marshal McLuhan
Powerful Effects Model
Survey
Penny Press
22. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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23. Targeting niche audiences--easier to use selection theory
Time Warner
Audience - visual - economic - political - gatekeepers
Narrowcasting
Hypercommercialism
24. The percentage of the entire population in that media market
Rating
Cultivation Analysis
Dissonance Theory
Remington
25. Sole owner of Viacom/CBS
Sumner Redstone
Integrated audience reach
Narrowcasting
Comcast
26. If the media covers terrorist attacks - it leads to more terrorist attacks
Contagion effect
Passive Peoplemeter
Rupert Murdoch
Encoder
27. This invention - used in war - helped to construct the 'inverted pyramid' structure
Decoder
A. C. Nielson Co
Wire Services
Telegraph
28. Peeks in late teens
Orson Wells 1938
Fact about the usage of the media
Radio usage
Paul Lazarsfield
29. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Albert Bandura
Uses and Gratification
Mainstreaming
Hard news
30. Average American spends _________________________ listening to the radio
Hypercommercialism
3 hours a day
Beat Reporters
Mainstreaming
31. The first major daily
Citizen Kane 1941
Innovators/Early Adaptors
The New York Sun
Pulitzer Prize
32. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
7 hours a day
John Peter Zenger New York Weekly
Field experiments
33. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
Critical research
Agenda-Setting Effect
5%
NY Times
34. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Remington
Arbitron
Disney
Selective exposure
35. A model stating that media can effect some people - but not others (not everyone)
Cultivation Theory
Mixed Effects Model
7 hours a day
Cable a' la Carte
36. A social science on human behavior
Communication
Powerful Effects Model
Empirical research
Newsreel
37. Suburban or regional versions of a metropolitan paper
Delay
News Hole
Newsreel
Zoned editions
38. aguerre and Niepce invented _________ in ____________
Rating
Contagion effect
small town papers
Still photography 1839
39. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Pulitzer Prize
Media literacy
Secondary research
Citizen Kane 1941
40. Television's ability to move people toward a common understanding of how things are
TV watching
Mainstreaming
Johannes Gutenberg 1456
Selective exposure
41. A model stating that media has a very direct and universal impact (effect)
Population
Movie usage
Bias
Powerful Effects Model
42. Theory that we primarily use mass media to check what we already believe
Delay
Reinforcement Theory
Audience - visual - economic - political - gatekeepers
Mixed Effects Model
43. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Cultivation Analysis
Watergate Nixon
small town papers
Economy
44. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Movie usage
Limited Effects Model
Sumner Redstone
45. Father of Social Science Research
Paul Lazarsfield
Globalization
Empirical research
Winter
46. Intellectual questioning about culture and its effect--leads to cultural theory
Share
Qualitative research
Primary Research
Gannett and McClatchy
47. Peeks in mid 20's
William Randolph Hearst
Movie usage
Agenda-Setting Effect
Critical research
48. The theory stating that war - being more visual - will get the most attention and headlines in the news
Citizen Journalists
Burning Tank Theory
Beat Reporters
John Peter Zenger New York Weekly
49. The recent e-book battle on the Kindle is between these two...
Newspaper Hierarchy
Cultivation Theory
Amazon and MacMillan Publishing
Desensitization
50. A model stating that effects are limited by individual differences and other factors
Limited Effects Model
Bias
Interpreter
Joint Operating Agreements (JOAs)