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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing of stories around ads
Survey
News Hole
Paul Lazarsfield
Time Warner
2. Publisher - THE Editor - other editors - designers - reporters
Newspaper Hierarchy
Watergate Nixon
Oligopoly
Decoder
3. Sensational stories that do not serve the democratic function of journalism
Paul Lazarsfield
Marshal McLuhan
Open-Ended questions
Soft news
4. Theory that we primarily use mass media to check what we already believe
Reinforcement Theory
Selective exposure
Oligopoly
Identification
5. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Paul Lazarsfield
Agenda Setting
Cultivation Analysis
6. Average household has a TV set on...
Beat Reporters
7 hours a day
Gatekeepers
Culture
7. The ______ is the receiver of the message
Noise
Economy
Decoder
Amazon and MacMillan Publishing
8. Average American spends _________________________ listening to the radio
3 hours a day
Stimulation theory
Penny Press
Field experiments
9. Writes on a particular area of interest (crime - sports - etc)
War
Soft news
Beat Reporters
Sumner Redstone
10. Free - alternative weeklies with a local and political orientation
Mainstreaming
Media Originated Feedback
Newspaper Hierarchy
Dissident Press
11. Awarded every April since 1917 for excellence
Muckrakers
Early Majority
Pulitzer Prize
Summer
12. People that continue to hold out on technologies
Laggards
Selective Retention
Print media usage
Fact about the usage of the media
13. Direct - immediate causes and effects research
Early Majority
Telecommunications Act of 1996
Administrative research
Cultivation Analysis
14. A model stating that media can effect some people - but not others (not everyone)
Mixed Effects Model
Benjamin Harris 1690
Critical research
Burning Tank Theory
15. Recently announced that it would charge for frequent access to website (newspaper)
Field experiments
Samuel Morse 1844
NY Times
Contagion effect
16. In social cognitive theory - the direct replication of an observed behavior
Critical research
Print media usage
Imitation
Viacom/CBS
17. The biggest owner of radio stations (Dixie Chick controversy)
Summer
Economy
Clear Channel
Interpreter
18. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Thomas Edison 1877
A. C. Nielson Co
Newsreel
Empirical research
19. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Telecommunications Act of 1996
Early Window
7 hours a day
Summer
20. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
7 hours a day
Imitation
Johannes Gutenberg 1456
21. Died recently - wrote The Catcher in the Rye
Audience Generated Feedback
Empirical research
Yellow Journalism
J.D. Salinger
22. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Johannes Gutenberg 1456
small town papers
Preview Audiences
Catharsis theory
23. A program that is more specialized to a specific demographic
News Hole
Narrowcasting
GE/NBC-Universal
Movie usage
24. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Panel Study
Interpreter
Penny Press
William Randolph Hearst
25. Research that examines larger cultural effects
Preview Audiences
Economy
Penny Press
Critical research
26. If the media covers terrorist attacks - it leads to more terrorist attacks
Desensitization
Reinforcement Theory
Print media usage
Contagion effect
27. Peeks in mid 20's
Comcast
Economy
Empirical research
Movie usage
28. Part of a survey. More then just a one word answer needed. No yes or no questions
Open-Ended questions
Rating
Population
TV
29. Regularly updated online journals that comment on just about everything
Saturation Stage
Cultural Hegemony
Blogs
Economy
30. Investigative journalists that exposed corruption
John Peter Zenger New York Weekly
Alexander Graham Bell 1876
Muckrakers
Cultivation Theory
31. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
The New York Sun
Identification
News Diffusion
small town papers
32. Where old and new media collide--media across multiple platforms
Mixed Effects Model
Convergence
Two-Step Flow theory
Watergate Nixon
33. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Johannes Gutenberg 1456
Summer
Integrated audience reach
News Hole
34. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Time Warner
General Assignment Reporters (GAs)
small town papers
Field experiments
35. Personal noise inserted and pushed in journalism
J.D. Salinger
Bias
Radio usage
Convergence
36. 'The medium is the message'
Cultural Hegemony
Marshal McLuhan
Lab experiments
Hard news
37. Age correlates with each medium
Multi-Step Flow theory
Fact about the usage of the media
Newspaper Hierarchy
A. C. Nielson Co
38. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Still photography 1839
Content Analysis
Burning Tank Theory
Disney
39. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Saturation Stage
Wire Services
Share
Amazon and MacMillan Publishing
40. Ownership of media companies by multinational corporations
TV
60% More violent
Marshal McLuhan
Globalization
41. Peeks in mid 60's
Orson Wells 1938
Clear Channel
TV watching
Hard news
42. Name of the guy Hearst send to Cuba
Remington
Media literacy
Newspaper Hierarchy
Sample
43. The recent e-book battle on the Kindle is between these two...
Amazon and MacMillan Publishing
Watergate Nixon
Technological determinism
Selective Perception
44. Second biggest attention topic in news
Summer
Telegraph
Economy
Joseph Pulitzer
45. Write on specific subject on particular schedule
Radio usage
Columnists
Joseph Pulitzer
Rupert Murdoch
46. Set of values and shared beliefs
Narrowcasting
Culture
Lab experiments
Jukebox
47. Around the World in 72 days--stunt journalist
Radio usage
Wilbur Schramm
Nellie Bly
Comcast
48. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Paul Lazarsfield
Product Placement
Rupert Murdoch
Interpreter
49. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Amazon and MacMillan Publishing
cartoons
Cultivation Theory
50. A concentration of media industries into an ever smaller number of companies
Oligopoly
Noise
Administrative research
Benjamin Day 1833