Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of media companies by multinational corporations






2. People that will buy news technologies first






3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






4. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






5. The ______ sends the message






6. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






7. Weekly news packages in theaters






8. Increasing the amount of advertising and mixing commercial and noncommercial media content






9. 'The medium is the message'






10. Theory that we primarily use mass media to check what we already believe






11. Trying to buy NBC-Universal






12. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






13. Recently announced that it would charge for frequent access to website (newspaper)






14. Very sensationalistic journalism






15. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






16. This relaxed government restrictions on media ownership






17. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






18. _________ was tried for libel against the British in his newspaper ___________






19. Suburban or regional versions of a metropolitan paper






20. Journalists who use things like Twitter to get info out fast - but they are not professional






21. Theory that there are multiple opinion leaders that shaper our viewpoints






22. Peeks in mid 20's






23. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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24. aguerre and Niepce invented _________ in ____________






25. Anything that interferes with or alters the message






26. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






27. Owning several types of related businesses across the board






28. The Nation's largest metropolitan daily






29. Getting information by word of mouth.






30. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






31. Research has already been done for you - you just collect it and put it into your paper






32. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






33. Average household has a TV set on...






34. The biggest owner of radio stations (Dixie Chick controversy)






35. Has the most TV audience






36. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






37. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






38. Real-life setting - better - but more expensive






39. Universe. Entirety of what you are studying.






40. A proportion taken to represent the population






41. A program that is more specialized to a specific demographic






42. _____________ invented the telephone in _____________






43. Collection of data that can be characterized and counted in a way. Type of empirical research






44. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






45. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






46. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






47. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






48. Set of values and shared beliefs






49. These papers are still doing good despite the rapid circulation of newspapers






50. Theory that watching mediated violence reduces people's inclination to behave aggressively