Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. True frontrunners of our daily newspaper (local news on news sheets






2. Selection Theory: only expose ourselves to those that we will agree with already






3. The phonograph became the first __________ when Edison put a nickel slot on it






4. Suburban or regional versions of a metropolitan paper






5. Universe. Entirety of what you are studying.






6. The theory stating that war - being more visual - will get the most attention and headlines in the news






7. Peeks in mid 60's






8. Second biggest attention topic in news






9. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






10. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






11. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






12. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






13. Personal noise inserted and pushed in journalism






14. This relaxed government restrictions on media ownership






15. The Nation's largest metropolitan daily






16. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






17. Single company owns every aspect of business (i.e. production - distribution - etc)






18. Story order emphasis that eventually shapes our world views and values of importance






19. Anything that interferes with or alters the message






20. The percentage of the entire population in that media market






21. Age correlates with each medium






22. Sole owner of News Corp.






23. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






24. Is more credible seeming then newspapers (2 to 1 ratio)






25. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






26. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






27. Scientific research






28. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






29. Letters to the editor - non-scientific






30. Average household has a TV set on...






31. Has the most TV audience






32. Free - alternative weeklies with a local and political orientation






33. Original research. Do it yourself






34. The opinion stage to observable research






35. The two (in order) largest newspaper chains (USA Today is owned by one)






36. ____________ invented the phonograph in _________






37. Died recently - wrote The Catcher in the Rye






38. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






39. The ______ is the receiver of the message






40. First American Newspaper






41. A model stating that media has a very direct and universal impact (effect)






42. Sole owner of Viacom/CBS






43. Peeks in mid 20's






44. If the media covers terrorist attacks - it leads to more terrorist attacks






45. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






46. Theory that watching mediated violence reduces people's inclination to behave aggressively






47. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






48. Targeting niche audiences--easier to use selection theory






49. Owning several types of related businesses across the board






50. _________ was tried for libel against the British in his newspaper ___________