Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Stragglers to buying technology






2. Letters to the editor - non-scientific






3. The biggest owner of radio stations (Dixie Chick controversy)






4. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






5. The TV world is __________________ then the real world






6. These papers are still doing good despite the rapid circulation of newspapers






7. A powerful effects model using the analogy of firing something through society for a direct hit






8. _____________ created the New York Sun in __________






9. When one culture forces or pushes their culture on another






10. Real-life setting - better - but more expensive






11. Famous radio broadcast proving limited effects theories






12. Technology changes how we live






13. Regularly updated online journals that comment on just about everything






14. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






15. NBC is believed to have noise for _______ because it is owned by GE






16. Television's ability to move people toward a common understanding of how things are






17. People that continue to hold out on technologies






18. The phonograph became the first __________ when Edison put a nickel slot on it






19. Has the fewest TV viewers






20. Set of values and shared beliefs






21. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






22. Selection Theory: selective about what you remember






23. Age correlates with each medium






24. People that will buy news technologies first






25. Peeks in late teens






26. Original research. Do it yourself






27. Does not establish causality. Covers what the majority thinks. All perception






28. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






29. Free - alternative weeklies with a local and political orientation






30. Average household has a TV set on...






31. The first major daily






32. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






33. Theory that we only pick media that we will find gratifying






34. Sensational stories that do not serve the democratic function of journalism






35. First American Newspaper






36. Write on specific subject on particular schedule






37. Part of a survey. More then just a one word answer needed. No yes or no questions






38. Where old and new media collide--media across multiple platforms






39. Sole owner of Viacom/CBS






40. Research has already been done for you - you just collect it and put it into your paper






41. _________ was tried for libel against the British in his newspaper ___________






42. Research that examines larger cultural effects






43. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






44. The two (in order) largest newspaper chains (USA Today is owned by one)






45. Publisher - THE Editor - other editors - designers - reporters






46. This relaxed government restrictions on media ownership






47. __________came up with the basic model of mass communication






48. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






49. Peeks mid 50's






50. The ______ is the receiver of the message