Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Original research. Do it yourself






2. Framework for our government






3. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






4. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






5. The biggest owner of radio stations (Dixie Chick controversy)






6. Provide feedback for movies






7. Targeting niche audiences--easier to use selection theory






8. This cheap newsprint created larger readership






9. This relaxed government restrictions on media ownership






10. People that will buy news technologies first






11. Part of a survey. More then just a one word answer needed. No yes or no questions






12. The theory stating that war - being more visual - will get the most attention and headlines in the news






13. Does not establish causality. Covers what the majority thinks. All perception






14. Ownership of media companies by multinational corporations






15. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






16. Selection Theory: selective about what you remember






17. Technology changes how we live






18. Has the fewest TV viewers






19. First American Newspaper






20. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






21. Getting information by word of mouth.






22. The ability to effectively and efficiently comprehend and use any form of mediated communication






23. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






24. Regularly updated online journals that comment on just about everything






25. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






26. A model stating that media can effect some people - but not others (not everyone)






27. Sensational stories that do not serve the democratic function of journalism






28. One problem with Schramm's model: there is no longer any _______ in the message






29. Margin of error in polls






30. Is more credible seeming then newspapers (2 to 1 ratio)






31. Journalists who use things like Twitter to get info out fast - but they are not professional






32. Around the World in 72 days--stunt journalist






33. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






34. Father of Social Science Research






35. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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36. This host demonstrated cultural imperialism in campaigning for the Finland President

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37. Suburban or regional versions of a metropolitan paper






38. Single company owns every aspect of business (i.e. production - distribution - etc)






39. Research has already been done for you - you just collect it and put it into your paper






40. Personal noise inserted and pushed in journalism






41. ____________ invented the phonograph in _________






42. A powerful effects model using the analogy of firing something through society for a direct hit






43. Set of values and shared beliefs






44. NBC is believed to have noise for _______ because it is owned by GE






45. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






46. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






47. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






48. Theory that watching mediated violence reduces people's inclination to behave aggressively






49. _________ was tried for libel against the British in his newspaper ___________






50. Name of the guy Hearst send to Cuba