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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concentration of media industries into an ever smaller number of companies
Newspaper Hierarchy
Oligopoly
Passive Peoplemeter
Late Majority
2. _____________ created the New York Sun in __________
Audience Generated Feedback
Benjamin Day 1833
Penny Press
Share
3. Provide feedback for movies
Global village
Preview Audiences
Empirical research
Catharsis
4. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Clear Channel
Two-Step Flow theory
Magic Bullet Theory
J.D. Salinger
5. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Innovators/Early Adaptors
Yellow Journalism
A. C. Nielson Co
Gatekeepers
6. Theory that we primarily use mass media to check what we already believe
Two Step Flow
Horizontal monopoly
Globalization
Reinforcement Theory
7. Has the most TV audience
Winter
Critical research
J.D. Salinger
Product Placement
8. Collection of data that can be characterized and counted in a way. Type of empirical research
Catharsis
Disney
Open-Ended questions
Content Analysis
9. _____________ invented the telegraph in ____________ ('What hath God wrought')
Interpreter
Time Warner
John Peter Zenger New York Weekly
Samuel Morse 1844
10. These papers are still doing good despite the rapid circulation of newspapers
Feedback
Federalist Papers
Telegraph
small town papers
11. Suburban or regional versions of a metropolitan paper
7 hours a day
Zoned editions
J.D. Salinger
Clear Channel
12. Average household has a TV set on...
General Assignment Reporters (GAs)
Penny Press
Audience Generated Feedback
7 hours a day
13. Free - alternative weeklies with a local and political orientation
News Hole
Dissident Press
Agenda Setting
Open-Ended questions
14. Selection Theory: selective about what we ACTUALLY listen to
Desensitization
Selective Perception
A. C. Nielson Co
Field experiments
15. Single company owns every aspect of business (i.e. production - distribution - etc)
News Diffusion
Vertical monopoly
Samuel Morse 1844
Peoplemeter
16. The theory stating that war - being more visual - will get the most attention and headlines in the news
Passive Peoplemeter
Burning Tank Theory
Secondary research
Remington
17. A program that is more specialized to a specific demographic
Narrowcasting
Powerful Effects Model
Secondary research
Selective Retention
18. Intellectual questioning about culture and its effect--leads to cultural theory
Radio usage
Peoplemeter
Qualitative research
Payne Fund Studies 1929
19. Set of values and shared beliefs
Late Majority
Culture
Economy
Soft news
20. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
The New York Sun
Alexander Graham Bell 1876
Summer
21. Television's ability to move people toward a common understanding of how things are
Mainstreaming
Payne Fund Studies 1929
A. C. Nielson Co
Viacom/CBS
22. Research that examines larger cultural effects
Critical research
Radio usage
Gannett and McClatchy
Audience - visual - economic - political - gatekeepers
23. The recent e-book battle on the Kindle is between these two...
Field experiments
Early Majority
Narrowcasting
Amazon and MacMillan Publishing
24. Letters to the editor - non-scientific
Jukebox
Population
Audience Generated Feedback
Cultivation Theory
25. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Media literacy
Samuel Morse 1844
Wire Services
Administrative research
26. Increasing the amount of advertising and mixing commercial and noncommercial media content
Product Placement
Muckrakers
Hypercommercialism
Comcast
27. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Narrowcasting
Newsreel
News Corp.
Cultural Hegemony
28. The Nation's largest metropolitan daily
Clear Channel
Disney
Media literacy
The New York Times
29. A proportion taken to represent the population
J.D. Salinger
Columnists
Sample
Payne Fund Studies 1929
30. Theory stating that media defines the world for us (over-arching theory)
Feedback
5%
Cultivation Theory
Secondary research
31. The ______ is the source in which the message passes through (example: book - TV channel)
Interpreter
Hard news
Early Majority
Benjamin Day 1833
32. Journalists who use things like Twitter to get info out fast - but they are not professional
Experiment
Citizen Journalists
Fact about the usage of the media
Communication
33. Selection Theory: selective about what you remember
Print media usage
Selective Retention
Survey
Bias
34. Peeks mid 50's
Penny Press
Dissident Press
Print media usage
Sumner Redstone
35. When one culture forces or pushes their culture on another
Noise
small town papers
Cultural Hegemony
Cultivation Theory
36. Getting information by word of mouth.
Two Step Flow
Cultural Hegemony
Watergate Nixon
News Diffusion
37. Research has already been done for you - you just collect it and put it into your paper
Catharsis
Media Originated Feedback
Secondary research
Horizontal monopoly
38. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Federalist Papers
Audience Generated Feedback
Media Originated Feedback
Passive Peoplemeter
39. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Pulitzer Prize
NY Times
Panel Study
Innovators/Early Adaptors
40. The biggest owner of radio stations (Dixie Chick controversy)
Thomas Edison 1877
Experiment
Remington
Clear Channel
41. This relaxed government restrictions on media ownership
Secondary research
Telecommunications Act of 1996
NY Times
Federalist Papers
42. Personal noise inserted and pushed in journalism
7 hours a day
Columnists
Bias
Selective Perception
43. Writes on a particular area of interest (crime - sports - etc)
Contagion effect
Pulitzer Prize
Beat Reporters
TV watching
44. 'The medium is the message'
Marshal McLuhan
Paul Lazarsfield
Early Window
Audience - visual - economic - political - gatekeepers
45. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Content Analysis
Media Originated Feedback
Comcast
Communication
46. People that continue to hold out on technologies
60% More violent
Comcast
Laggards
News Hole
47. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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48. ___________ invented the printing press in __________
small town papers
Comcast
Muckrakers
Johannes Gutenberg 1456
49. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
A. C. Nielson Co
Rupert Murdoch
Oligopoly
Marshal McLuhan
50. Original research. Do it yourself
Print media usage
Passive Peoplemeter
Culture
Primary Research