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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sole owner of News Corp.
Rupert Murdoch
Albert Bandura
Encoder
Gannett and McClatchy
2. Famous radio broadcast proving limited effects theories
War of the Worlds
Vertical monopoly
Winter
Jukebox
3. Suburban or regional versions of a metropolitan paper
Watergate Nixon
Zoned editions
Media literacy
Burning Tank Theory
4. Personal noise inserted and pushed in journalism
Technological determinism
War
Bias
Early Window
5. Ownership of media companies by multinational corporations
Gatekeepers
Share
Globalization
Close-ended questions
6. A proportion taken to represent the population
Newspaper Hierarchy
Sample
Convergence
Horizontal monopoly
7. Peeks in mid 60's
Primary Research
Share Number
J.D. Salinger
TV watching
8. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)
Product Placement
Reinforcement Theory
Newspaper Hierarchy
Laggards
9. Viewing violence causes anti-social behavior among some children
Desensitization
Stimulation theory
Citizen Kane 1941
Delay
10. Original research. Do it yourself
Remington
Primary Research
Watergate Nixon
Citizen Journalists
11. Investigative journalists that exposed corruption
War of the Worlds
Empirical research
Saturation Stage
Muckrakers
12. Theory that we only pick media that we will find gratifying
William Randolph Hearst
Muckrakers
60% More violent
Uses and Gratification
13. Getting information by word of mouth.
Two Step Flow
Selective Perception
Agenda Setting
Oligopoly
14. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Population
Cultural Hegemony
Fact about the usage of the media
Media Originated Feedback
15. People that will buy news technologies first
Narrowcasting
Samuel Morse 1844
Innovators/Early Adaptors
Feedback
16. Publisher - THE Editor - other editors - designers - reporters
John Peter Zenger New York Weekly
Newspaper Hierarchy
Dissident Press
Wilbur Schramm
17. _____________ invented the telegraph in ____________ ('What hath God wrought')
Blogs
Samuel Morse 1844
Benjamin Day 1833
Cable a' la Carte
18. This invention - used in war - helped to construct the 'inverted pyramid' structure
Print media usage
Telegraph
Two-Step Flow theory
Winter
19. Theory stating that media defines the world for us (over-arching theory)
Field experiments
5%
Bias
Cultivation Theory
20. This cheap newsprint created larger readership
Gatekeepers
Columnists
Penny Press
GE/NBC-Universal
21. Has the fewest TV viewers
Summer
Decoder
60% More violent
Federalist Papers
22. Framework for our government
Global village
Federalist Papers
Beat Reporters
Interpreter
23. A powerful effects model using the analogy of firing something through society for a direct hit
Gatekeepers
Magic Bullet Theory
TV watching
Federalist Papers
24. Intellectual questioning about culture and its effect--leads to cultural theory
Qualitative research
Disney
Summer
Benjamin Harris 1690
25. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War
Identification
Mainstreaming
William Randolph Hearst
Convergence
26. Direct - immediate causes and effects research
A. C. Nielson Co
Administrative research
Empirical research
Blogs
27. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Mixed Effects Model
Integrated audience reach
The New York Sun
Telegraph
28. NBC is believed to have noise for _______ because it is owned by GE
Diurnals
Globalization
War
Experiment
29. The phonograph became the first __________ when Edison put a nickel slot on it
Empirical research
Print media usage
Stimulation theory
Jukebox
30. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
GE/NBC-Universal
War
Joint Operating Agreements (JOAs)
Media literacy
31. Journalists who use things like Twitter to get info out fast - but they are not professional
Selective exposure
Alexander Graham Bell 1876
Citizen Journalists
Winter
32. _____________ created the New York Sun in __________
Selective Retention
Viacom/CBS
Benjamin Day 1833
Soft news
33. People that continue to hold out on technologies
Delay
Laggards
TV watching
Communication
34. The two (in order) largest newspaper chains (USA Today is owned by one)
Gannett and McClatchy
Hard news
Thomas Edison 1877
Lab experiments
35. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Catharsis
Panel Study
Reinforcement Theory
Citizen Journalists
36. ___________ published Publick Occurences in __________
Imitation
Benjamin Harris 1690
Peoplemeter
Integrated audience reach
37. Very sensationalistic journalism
Yellow Journalism
Newspaper Hierarchy
Contagion effect
Gannett and McClatchy
38. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Globalization
Wilbur Schramm
Payne Fund Studies 1929
Alternative Press
39. Does not establish causality. Covers what the majority thinks. All perception
John Peter Zenger New York Weekly
Survey
Print media usage
Alexander Graham Bell 1876
40. Has the most TV audience
Winter
Catharsis
War of the Worlds
Catharsis theory
41. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Joseph Pulitzer
Two Step Flow
Dissident Press
Qualitative research
42. The percentage of the entire population in that media market
Open-Ended questions
Rating
Columnists
Albert Bandura
43. This relaxed government restrictions on media ownership
Agenda-Setting Effect
Telecommunications Act of 1996
War
Benjamin Harris 1690
44. Trying to buy NBC-Universal
Comcast
Thomas Edison 1877
Peoplemeter
Amazon and MacMillan Publishing
45. Margin of error in polls
A. C. Nielson Co
Viacom/CBS
Economy
5%
46. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Payne Fund Studies 1929
Audience - visual - economic - political - gatekeepers
Arbitron
Preview Audiences
47. Entry-level job - don't know what you will write
General Assignment Reporters (GAs)
Summer
Newsreel
Winter
48. The ______ sends the message
Survey
Muckrakers
Global village
Encoder
49. Records what the TV set was currently set on
Audimeter
Time Warner
Decoder
Share Number
50. The opinion stage to observable research
Vertical monopoly
Empirical research
Contagion effect
Cultivation Analysis