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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One problem with Schramm's model: there is no longer any _______ in the message
Penny Press
Gannett and McClatchy
Johannes Gutenberg 1456
Delay
2. Investigative journalists that exposed corruption
Muckrakers
Delay
Radio usage
Soft news
3. Letters to the editor - non-scientific
Bias
Cultivation Analysis
Audience Generated Feedback
Print media usage
4. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.
Selective Retention
Passive Peoplemeter
Conan O'Brian
Telecommunications Act of 1996
5. Sole owner of Viacom/CBS
Oligopoly
Desensitization
Wire Services
Sumner Redstone
6. Collection of data that can be characterized and counted in a way. Type of empirical research
Globalization
Bias
Content Analysis
Agenda Setting
7. Part of a survey. More then just a one word answer needed. No yes or no questions
Noise
Joseph Pulitzer
Beat Reporters
Open-Ended questions
8. Set of values and shared beliefs
Paul Lazarsfield
Culture
The New York Sun
Beat Reporters
9. Peeks in late teens
Radio usage
Print media usage
Close-ended questions
TV watching
10. Free - alternative weeklies with a local and political orientation
Share
John Peter Zenger New York Weekly
Dissident Press
Alternative Press
11. Single company owns every aspect of business (i.e. production - distribution - etc)
Gatekeepers
Comcast
Vertical monopoly
Interpreter
12. Weekly news packages in theaters
Newsreel
Limited Effects Model
Global village
Catharsis theory
13. Universe. Entirety of what you are studying.
Two-Step Flow theory
Population
Amazon and MacMillan Publishing
Saturation Stage
14. The first major daily
Multi-Step Flow theory
The New York Sun
Jukebox
Thomas Edison 1877
15. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Delay
Uses and Gratification
GE/NBC-Universal
Fact about the usage of the media
16. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
Newspaper Hierarchy
Still photography 1839
Cultivation Theory
17. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
A. C. Nielson Co
Marshal McLuhan
Hard news
Joseph Pulitzer
18. People that will buy news technologies first
Innovators/Early Adaptors
Nellie Bly
Multi-Step Flow theory
Narrowcasting
19. Owning several types of related businesses across the board
Horizontal monopoly
Encoder
Newspaper Hierarchy
Desensitization
20. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Communication
Integrated audience reach
A. C. Nielson Co
Content Analysis
21. Getting information by word of mouth.
Telecommunications Act of 1996
Powerful Effects Model
Two Step Flow
Mainstreaming
22. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Watergate Nixon
Disney
Technological determinism
Content Analysis
23. A model stating that effects are limited by individual differences and other factors
Dissonance Theory
Limited Effects Model
Disney
Rating
24. Where old and new media collide--media across multiple platforms
small town papers
Hard news
Selective exposure
Convergence
25. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
cartoons
Citizen Kane 1941
Joint Operating Agreements (JOAs)
Mixed Effects Model
26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Economy
Hypercommercialism
Narrowcasting
Peoplemeter
27. The theory stating that war - being more visual - will get the most attention and headlines in the news
Narrowcasting
Burning Tank Theory
Rupert Murdoch
Interpreter
28. Average American spends _________________________ listening to the radio
Wire Services
Contagion effect
Integrated audience reach
3 hours a day
29. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Wilbur Schramm
Fact about the usage of the media
Experiment
A. C. Nielson Co
30. Recently announced that it would charge for frequent access to website (newspaper)
NY Times
Federalist Papers
Muckrakers
Sumner Redstone
31. ___________ published Publick Occurences in __________
Global village
Benjamin Harris 1690
Experiment
Nellie Bly
32. Sensational stories that do not serve the democratic function of journalism
Sumner Redstone
Sample
Soft news
Field experiments
33. Around the World in 72 days--stunt journalist
Critical research
Feedback
Preview Audiences
Nellie Bly
34. Suburban or regional versions of a metropolitan paper
Zoned editions
NY Times
Citizen Kane 1941
Payne Fund Studies 1929
35. Records what the TV set was currently set on
Audimeter
Johannes Gutenberg 1456
Jukebox
The New York Sun
36. Personal noise inserted and pushed in journalism
Empirical research
Dissident Press
NY Times
Bias
37. In social cognitive theory - the direct replication of an observed behavior
Imitation
Print media usage
Pulitzer Prize
Audimeter
38. _________ was tried for libel against the British in his newspaper ___________
General Assignment Reporters (GAs)
Imitation
Agenda-Setting Effect
John Peter Zenger New York Weekly
39. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Publick Occurences
Close-ended questions
Agenda-Setting Effect
Population
40. Research has already been done for you - you just collect it and put it into your paper
Secondary research
Winter
Product Placement
Experiment
41. The ______ is the source in which the message passes through (example: book - TV channel)
General Assignment Reporters (GAs)
Mixed Effects Model
Economy
Interpreter
42. Peeks mid 50's
Print media usage
The New York Sun
Cable a' la Carte
Benjamin Day 1833
43. Awarded every April since 1917 for excellence
Newsreel
Laggards
7 hours a day
Pulitzer Prize
44. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Albert Bandura
Gannett and McClatchy
Federalist Papers
Content Analysis
45. The ______ is the receiver of the message
Penny Press
Decoder
John Peter Zenger New York Weekly
News Hole
46. Always greater then the rating number
Panel Study
Two-Step Flow theory
Share Number
Agenda-Setting Effect
47. This invention - used in war - helped to construct the 'inverted pyramid' structure
Population
Cultivation Theory
Noise
Telegraph
48. Direct - immediate causes and effects research
Administrative research
5%
TV watching
Conan O'Brian
49. Writes on a particular area of interest (crime - sports - etc)
Two Step Flow
Saturation Stage
Agenda-Setting Effect
Beat Reporters
50. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Narrowcasting
Diurnals
Clear Channel