Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intellectual questioning about culture and its effect--leads to cultural theory






2. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






3. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






4. Sole owner of News Corp.






5. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






6. Write on specific subject on particular schedule






7. This host demonstrated cultural imperialism in campaigning for the Finland President

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8. Father of Social Science Research






9. Does not establish causality. Covers what the majority thinks. All perception






10. A social science on human behavior






11. If the media covers terrorist attacks - it leads to more terrorist attacks






12. Age correlates with each medium






13. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






14. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






15. Universe. Entirety of what you are studying.






16. Recently announced that it would charge for frequent access to website (newspaper)






17. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






18. A program that is more specialized to a specific demographic






19. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






20. Viewing violence causes anti-social behavior among some children






21. The phonograph became the first __________ when Edison put a nickel slot on it






22. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






23. When one culture forces or pushes their culture on another






24. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






25. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






26. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






27. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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28. People that will buy news technologies first






29. Anything that interferes with or alters the message






30. The opinion stage to observable research






31. Entry-level job - don't know what you will write






32. ___________ invented the printing press in __________






33. Media makes the world smaller (technology)--called _____________ ____________






34. Set of values and shared beliefs






35. Margin of error in polls






36. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






37. Is more credible seeming then newspapers (2 to 1 ratio)






38. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






39. The theory stating that war - being more visual - will get the most attention and headlines in the news






40. Average household has a TV set on...






41. True frontrunners of our daily newspaper (local news on news sheets






42. 'The medium is the message'






43. Single company owns every aspect of business (i.e. production - distribution - etc)






44. Peeks mid 50's






45. Journalists who use things like Twitter to get info out fast - but they are not professional






46. Free - alternative weeklies with a local and political orientation






47. Writes on a particular area of interest (crime - sports - etc)






48. Story order emphasis that eventually shapes our world views and values of importance






49. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






50. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen