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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Getting information by word of mouth.
Beat Reporters
Two Step Flow
Comcast
Content Analysis
2. Anything that interferes with or alters the message
Vertical monopoly
Share Number
Noise
Decoder
3. Very sensationalistic journalism
small town papers
Horizontal monopoly
Yellow Journalism
Share Number
4. Artificial setting - easier and less expensive - but not as accurate in results
Narrowcasting
Lab experiments
Audience Generated Feedback
Primary Research
5. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
Nellie Bly
Still photography 1839
Desensitization
Early Window
6. Sole owner of News Corp.
War
Remington
Multi-Step Flow theory
Rupert Murdoch
7. A model stating that media has a very direct and universal impact (effect)
Marshal McLuhan
Powerful Effects Model
Newsreel
Newspaper Hierarchy
8. Theory stating that media defines the world for us (over-arching theory)
Cultivation Theory
Gatekeepers
Experiment
small town papers
9. Single company owns every aspect of business (i.e. production - distribution - etc)
Vertical monopoly
Open-Ended questions
Mixed Effects Model
Empirical research
10. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Burning Tank Theory
Alternative Press
Cultivation Analysis
Share Number
11. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate
Soft news
Agenda Setting
Time Warner
Peoplemeter
12. Peeks in mid 20's
General Assignment Reporters (GAs)
News Hole
Movie usage
Rupert Murdoch
13. Theory that we only pick media that we will find gratifying
Uses and Gratification
5%
Benjamin Harris 1690
Audience - visual - economic - political - gatekeepers
14. Selection Theory: selective about what we ACTUALLY listen to
Secondary research
Hard news
Print media usage
Selective Perception
15. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate
Disney
Diurnals
Newspaper Hierarchy
Soft news
16. This invention - used in war - helped to construct the 'inverted pyramid' structure
Zoned editions
Cable a' la Carte
Benjamin Harris 1690
Telegraph
17. Increasing the amount of advertising and mixing commercial and noncommercial media content
News Corp.
Hypercommercialism
Close-ended questions
Experiment
18. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Albert Bandura
Hard news
Cultivation Theory
19. Set of values and shared beliefs
Global village
Culture
Disney
Peoplemeter
20. The opinion stage to observable research
Culture
Empirical research
Vertical monopoly
Newsreel
21. Free - alternative weeklies with a local and political orientation
Population
Sample
Alternative Press
Dissident Press
22. A powerful effects model using the analogy of firing something through society for a direct hit
William Randolph Hearst
Multi-Step Flow theory
Magic Bullet Theory
Desensitization
23. Weekly news packages in theaters
cartoons
Comcast
Newsreel
Winter
24. The ______ is the source in which the message passes through (example: book - TV channel)
Lab experiments
Interpreter
Hard news
Time Warner
25. These papers are still doing good despite the rapid circulation of newspapers
small town papers
Summer
Agenda Setting
Cultivation Theory
26. People that continue to hold out on technologies
Audience Generated Feedback
Laggards
Product Placement
Sample
27. _________ was tried for libel against the British in his newspaper ___________
Qualitative research
Joseph Pulitzer
John Peter Zenger New York Weekly
Burning Tank Theory
28. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare
Soft news
Dissonance Theory
Desensitization
Alexander Graham Bell 1876
29. This relaxed government restrictions on media ownership
Arbitron
Zoned editions
Beat Reporters
Telecommunications Act of 1996
30. Universe. Entirety of what you are studying.
Time Warner
Population
Oligopoly
Stimulation theory
31. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone
Catharsis theory
Audimeter
60% More violent
Viacom/CBS
32. Direct - immediate causes and effects research
Administrative research
Nellie Bly
Noise
John Peter Zenger New York Weekly
33. Provide feedback for movies
Media literacy
Catharsis
Hypercommercialism
Preview Audiences
34. Technology changes how we live
Technological determinism
Comcast
Two Step Flow
Amazon and MacMillan Publishing
35. Letters to the editor - non-scientific
Feedback
Telegraph
Comcast
Audience Generated Feedback
36. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Economy
Citizen Journalists
Late Majority
37. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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38. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools
Two-Step Flow theory
Muckrakers
Joseph Pulitzer
Newspaper Hierarchy
39. Died recently - wrote The Catcher in the Rye
Newspaper Hierarchy
J.D. Salinger
Remington
Catharsis theory
40. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer
Cultivation Analysis
Peoplemeter
Empirical research
Convergence
41. Margin of error in polls
Yellow Journalism
5%
Critical research
Oligopoly
42. A program that is more specialized to a specific demographic
Narrowcasting
Agenda-Setting Effect
Cultural Hegemony
News Diffusion
43. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair
Close-ended questions
7 hours a day
Secondary research
Noise
44. ____________ invented the phonograph in _________
Administrative research
Audience Generated Feedback
Thomas Edison 1877
Lab experiments
45. Story order emphasis that eventually shapes our world views and values of importance
Communication
Vertical monopoly
Agenda Setting
Rating
46. The recent e-book battle on the Kindle is between these two...
Nellie Bly
Amazon and MacMillan Publishing
Disney
Fact about the usage of the media
47. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Watergate Nixon
Federalist Papers
Two-Step Flow theory
Early Window
48. Awarded every April since 1917 for excellence
Pulitzer Prize
Lab experiments
Wilbur Schramm
A. C. Nielson Co
49. True frontrunners of our daily newspaper (local news on news sheets
Muckrakers
Dissident Press
Cultivation Analysis
Diurnals
50. The two (in order) largest newspaper chains (USA Today is owned by one)
Cultivation Theory
John Peter Zenger New York Weekly
Gannett and McClatchy
Reinforcement Theory