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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The phonograph became the first __________ when Edison put a nickel slot on it
Pulitzer Prize
Jukebox
Laggards
Still photography 1839
2. Entry-level job - don't know what you will write
Summer
Gannett and McClatchy
A. C. Nielson Co
General Assignment Reporters (GAs)
3. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it
Watergate Nixon
Technological determinism
Joint Operating Agreements (JOAs)
GE/NBC-Universal
4. Research that examines larger cultural effects
Soft news
Burning Tank Theory
Lab experiments
Critical research
5. Increasing the amount of advertising and mixing commercial and noncommercial media content
Joseph Pulitzer
The New York Times
Content Analysis
Hypercommercialism
6. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
J.D. Salinger
Citizen Kane 1941
William Randolph Hearst
60% More violent
7. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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8. Technology changes how we live
Viacom/CBS
Horizontal monopoly
Globalization
Technological determinism
9. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.
Hard news
Payne Fund Studies 1929
Audience - visual - economic - political - gatekeepers
J.D. Salinger
10. Peeks in mid 60's
Reinforcement Theory
TV watching
Sumner Redstone
Empirical research
11. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Administrative research
Media Originated Feedback
Beat Reporters
Rating
12. Average household has a TV set on...
7 hours a day
Disney
Time Warner
Early Majority
13. Regularly updated online journals that comment on just about everything
Summer
Global village
Blogs
Cable a' la Carte
14. People that will buy news technologies first
Innovators/Early Adaptors
Multi-Step Flow theory
Citizen Kane 1941
Limited Effects Model
15. One problem with Schramm's model: there is no longer any _______ in the message
Two-Step Flow theory
Narrowcasting
Alternative Press
Delay
16. Provide feedback for movies
Samuel Morse 1844
Preview Audiences
Selective Perception
Cultural Hegemony
17. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Audience - visual - economic - political - gatekeepers
Experiment
Decoder
Convergence
18. The percentage of the entire population in that media market
Close-ended questions
Rating
Albert Bandura
Telecommunications Act of 1996
19. A powerful effects model using the analogy of firing something through society for a direct hit
Magic Bullet Theory
The New York Times
Reinforcement Theory
Sumner Redstone
20. Average American spends _________________________ listening to the radio
GE/NBC-Universal
Reinforcement Theory
Economy
3 hours a day
21. Died recently - wrote The Catcher in the Rye
J.D. Salinger
Lab experiments
Rating
Preview Audiences
22. The ______ sends the message
60% More violent
Penny Press
Encoder
Laggards
23. Peeks in late teens
Media Originated Feedback
Decoder
Radio usage
Paul Lazarsfield
24. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see
War of the Worlds
Powerful Effects Model
Diurnals
Early Window
25. The first major daily
The New York Sun
The New York Times
Globalization
Alexander Graham Bell 1876
26. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Reinforcement Theory
Delay
Peoplemeter
Vertical monopoly
27. Sole owner of Viacom/CBS
Marshal McLuhan
Sumner Redstone
Pulitzer Prize
60% More violent
28. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate
Conan O'Brian
News Corp.
Two-Step Flow theory
Preview Audiences
29. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.
Rating
A. C. Nielson Co
Catharsis
Joseph Pulitzer
30. When a story has been heard by more then 50% of the US population. Most stories do not make it this far
Saturation Stage
Audience - visual - economic - political - gatekeepers
Muckrakers
Remington
31. __________came up with the basic model of mass communication
Wilbur Schramm
Dissident Press
Audimeter
Narrowcasting
32. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Dissonance Theory
Benjamin Harris 1690
Early Majority
Muckrakers
33. Very sensationalistic journalism
Yellow Journalism
Multi-Step Flow theory
Citizen Journalists
Summer
34. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
A. C. Nielson Co
TV watching
Panel Study
TV
35. Around the World in 72 days--stunt journalist
Culture
Economy
Nellie Bly
Audience - visual - economic - political - gatekeepers
36. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online
Integrated audience reach
Newspaper Hierarchy
Early Majority
Sample
37. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Gatekeepers
Horizontal monopoly
Sample
Two-Step Flow theory
38. The biggest owner of radio stations (Dixie Chick controversy)
Benjamin Day 1833
Arbitron
Movie usage
Clear Channel
39. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Communication
Identification
Federalist Papers
GE/NBC-Universal
40. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)
Wire Services
Audience Generated Feedback
Radio usage
Product Placement
41. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Convergence
Dissonance Theory
Economy
Media Originated Feedback
42. Investigative journalists that exposed corruption
Radio usage
Early Window
Muckrakers
Empirical research
43. Set of values and shared beliefs
Powerful Effects Model
5%
Culture
Empirical research
44. The theory stating that war - being more visual - will get the most attention and headlines in the news
Two-Step Flow theory
Burning Tank Theory
J.D. Salinger
Telegraph
45. The ______ is the source in which the message passes through (example: book - TV channel)
Telecommunications Act of 1996
Gatekeepers
Identification
Interpreter
46. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Oligopoly
Disney
Audimeter
Alternative Press
47. When one culture forces or pushes their culture on another
Radio usage
Reinforcement Theory
Muckrakers
Cultural Hegemony
48. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.
5%
Desensitization
Agenda-Setting Effect
Mixed Effects Model
49. Recently announced that it would charge for frequent access to website (newspaper)
Audimeter
Federalist Papers
War
NY Times
50. Ownership of media companies by multinational corporations
Globalization
Cultural Hegemony
Joseph Pulitzer
Interpreter