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Test your basic knowledge |
Mass Communications
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trying to buy NBC-Universal
Comcast
Integrated audience reach
Publick Occurences
Desensitization
2. Regularly updated online journals that comment on just about everything
Content Analysis
Catharsis theory
News Diffusion
Blogs
3. Father of Social Science Research
Paul Lazarsfield
Hypercommercialism
Yellow Journalism
Experiment
4. The opinion stage to observable research
Selective Perception
cartoons
Qualitative research
Empirical research
5. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field
Selective Retention
Nellie Bly
Experiment
Secondary research
6. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________
Powerful Effects Model
Content Analysis
Early Majority
Cultivation Theory
7. Weekly news packages in theaters
Newsreel
News Diffusion
Secondary research
Two Step Flow
8. Selection Theory: selective about what you remember
Selective Retention
Sample
Decoder
Selective exposure
9. ___________ invented the printing press in __________
Johannes Gutenberg 1456
Share
Powerful Effects Model
Still photography 1839
10. Write on specific subject on particular schedule
Jukebox
Thomas Edison 1877
Columnists
Primary Research
11. Sensational stories that do not serve the democratic function of journalism
Narrowcasting
Paul Lazarsfield
Soft news
Primary Research
12. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli
Selective Retention
Panel Study
Benjamin Harris 1690
Federalist Papers
13. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign
Passive Peoplemeter
Watergate Nixon
Delay
War
14. Receiver's response to message
Thomas Edison 1877
Sumner Redstone
Clear Channel
Feedback
15. ____________ invented the phonograph in _________
Gannett and McClatchy
Lab experiments
Beat Reporters
Thomas Edison 1877
16. Around the World in 72 days--stunt journalist
Benjamin Harris 1690
Selective Retention
Selective Perception
Nellie Bly
17. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow
Burning Tank Theory
Encoder
Share
News Diffusion
18. 'The medium is the message'
Hard news
Marshal McLuhan
60% More violent
Publick Occurences
19. Very sensationalistic journalism
Cultural Hegemony
Administrative research
Dissonance Theory
Yellow Journalism
20. Stories that help citizens to make intelligent decisions and keep up with important issues of the day
Hard news
Albert Bandura
Limited Effects Model
Newspaper Hierarchy
21. Age correlates with each medium
Gannett and McClatchy
Bias
Integrated audience reach
Fact about the usage of the media
22. Average American spends _________________________ listening to the radio
3 hours a day
Product Placement
General Assignment Reporters (GAs)
Diurnals
23. A proportion taken to represent the population
Alexander Graham Bell 1876
Sample
Two-Step Flow theory
Orson Wells 1938
24. Has the fewest TV viewers
Summer
Culture
The New York Times
Uses and Gratification
25. Collection of data that can be characterized and counted in a way. Type of empirical research
Mixed Effects Model
Delay
Content Analysis
Agenda Setting
26. True frontrunners of our daily newspaper (local news on news sheets
Vertical monopoly
Audimeter
Share Number
Diurnals
27. The ability to effectively and efficiently comprehend and use any form of mediated communication
Media literacy
Newsreel
Population
Peoplemeter
28. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Early Window
Winter
General Assignment Reporters (GAs)
29. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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30. Targeting niche audiences--easier to use selection theory
Narrowcasting
Payne Fund Studies 1929
Yellow Journalism
Powerful Effects Model
31. Died recently - wrote The Catcher in the Rye
Identification
J.D. Salinger
Technological determinism
Noise
32. Peeks mid 50's
Print media usage
Content Analysis
Selective Perception
Pulitzer Prize
33. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Nellie Bly
Radio usage
Albert Bandura
Global village
34. Theory that we primarily use mass media to check what we already believe
Global village
Gatekeepers
Reinforcement Theory
Early Window
35. Research that examines larger cultural effects
Passive Peoplemeter
Critical research
5%
Telegraph
36. Universe. Entirety of what you are studying.
Global village
Population
Fact about the usage of the media
Technological determinism
37. The percentage of the entire population in that media market
Horizontal monopoly
Catharsis
Rating
Media Originated Feedback
38. NBC is believed to have noise for _______ because it is owned by GE
Administrative research
small town papers
War
Jukebox
39. Scientific research
Empirical research
Two Step Flow
Catharsis
Lab experiments
40. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen
Narrowcasting
Arbitron
Orson Wells 1938
Gannett and McClatchy
41. A model stating that effects are limited by individual differences and other factors
Muckrakers
Bias
Population
Limited Effects Model
42. Placing of stories around ads
Winter
Paul Lazarsfield
News Hole
Alexander Graham Bell 1876
43. Publisher - THE Editor - other editors - designers - reporters
Diurnals
Soft news
Newspaper Hierarchy
Burning Tank Theory
44. Peeks in mid 60's
Cultivation Theory
Viacom/CBS
Summer
TV watching
45. In social cognitive theory - the direct replication of an observed behavior
Product Placement
cartoons
The New York Sun
Imitation
46. A social science on human behavior
Albert Bandura
Soft news
Globalization
Communication
47. Selection Theory: selective about what we ACTUALLY listen to
Selective Perception
Movie usage
Agenda Setting
Convergence
48. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)
Dissonance Theory
Penny Press
Powerful Effects Model
News Diffusion
49. Famous radio broadcast proving limited effects theories
NY Times
War of the Worlds
Passive Peoplemeter
Communication
50. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary
Media Originated Feedback
Dissident Press
Marshal McLuhan
Alexander Graham Bell 1876