Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where old and new media collide--media across multiple platforms






2. Framework for our government






3. _____________ created the New York Sun in __________






4. Peeks in mid 20's






5. Television's ability to move people toward a common understanding of how things are






6. Universe. Entirety of what you are studying.






7. Always greater then the rating number






8. Artificial setting - easier and less expensive - but not as accurate in results






9. Around the World in 72 days--stunt journalist






10. First American Newspaper






11. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






13. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






14. Records what the TV set was currently set on






15. Theory stating that media defines the world for us (over-arching theory)






16. Original research. Do it yourself






17. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






18. ___________ invented the printing press in __________






19. Name of the guy Hearst send to Cuba






20. Sole owner of Viacom/CBS






21. Peeks mid 50's






22. The theory stating that war - being more visual - will get the most attention and headlines in the news






23. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






24. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






25. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






26. Regularly updated online journals that comment on just about everything






27. Anything that interferes with or alters the message






28. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






29. Owning several types of related businesses across the board






30. Theory that there are multiple opinion leaders that shaper our viewpoints






31. Collection of data that can be characterized and counted in a way. Type of empirical research






32. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






33. Increasing the amount of advertising and mixing commercial and noncommercial media content






34. The biggest owner of radio stations (Dixie Chick controversy)






35. Average American spends _________________________ listening to the radio






36. People that will buy news technologies first






37. A model stating that effects are limited by individual differences and other factors






38. Technology changes how we live






39. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






40. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






41. In social cognitive theory - the direct replication of an observed behavior






42. The TV world is __________________ then the real world






43. 'The medium is the message'






44. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






45. A model stating that media can effect some people - but not others (not everyone)






46. Famous radio broadcast proving limited effects theories






47. ____________ invented the phonograph in _________






48. A model stating that media has a very direct and universal impact (effect)






49. The ______ sends the message






50. Margin of error in polls







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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