Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






2. True frontrunners of our daily newspaper (local news on news sheets






3. Sole owner of Viacom/CBS






4. Single company owns every aspect of business (i.e. production - distribution - etc)






5. These papers are still doing good despite the rapid circulation of newspapers






6. Selection Theory: only expose ourselves to those that we will agree with already






7. Entry-level job - don't know what you will write






8. Personal noise inserted and pushed in journalism






9. Investigative journalists that exposed corruption






10. A model stating that media has a very direct and universal impact (effect)






11. One problem with Schramm's model: there is no longer any _______ in the message






12. Increasing the amount of advertising and mixing commercial and noncommercial media content






13. Recently announced that it would charge for frequent access to website (newspaper)






14. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






15. Original research. Do it yourself






16. Average household has a TV set on...






17. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






18. Research that examines larger cultural effects






19. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






20. A concentration of media industries into an ever smaller number of companies






21. Free - alternative weeklies with a local and political orientation






22. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






23. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






24. Sole owner of News Corp.






25. Placing of stories around ads






26. Average American spends _________________________ listening to the radio






27. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






28. Real-life setting - better - but more expensive






29. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






30. Always greater then the rating number






31. A model stating that effects are limited by individual differences and other factors






32. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






33. Part of a survey. More then just a one word answer needed. No yes or no questions






34. Regularly updated online journals that comment on just about everything






35. A powerful effects model using the analogy of firing something through society for a direct hit






36. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






37. Awarded every April since 1917 for excellence






38. Peeks in mid 60's






39. Records what the TV set was currently set on






40. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






41. Theory stating that media defines the world for us (over-arching theory)






42. Writes on a particular area of interest (crime - sports - etc)






43. Famous radio broadcast proving limited effects theories






44. Trying to buy NBC-Universal






45. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






46. The first major daily






47. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






48. Second biggest attention topic in news






49. The ______ sends the message






50. Weekly news packages in theaters