Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ___________ published Publick Occurences in __________






2. aguerre and Niepce invented _________ in ____________






3. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






4. Theory that watching mediated violence reduces people's inclination to behave aggressively






5. ___________ invented the printing press in __________






6. Writes on a particular area of interest (crime - sports - etc)






7. People that continue to hold out on technologies






8. These papers are still doing good despite the rapid circulation of newspapers






9. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






10. Collection of data that can be characterized and counted in a way. Type of empirical research






11. In social cognitive theory - the direct replication of an observed behavior






12. Selection Theory: only expose ourselves to those that we will agree with already






13. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






14. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






15. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






16. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






17. Has the fewest TV viewers






18. True frontrunners of our daily newspaper (local news on news sheets






19. One problem with Schramm's model: there is no longer any _______ in the message






20. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






21. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






22. Died recently - wrote The Catcher in the Rye






23. This host demonstrated cultural imperialism in campaigning for the Finland President

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24. Where old and new media collide--media across multiple platforms






25. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






26. The opinion stage to observable research






27. Owning several types of related businesses across the board






28. Story order emphasis that eventually shapes our world views and values of importance






29. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






30. Getting information by word of mouth.






31. Margin of error in polls






32. Weekly news packages in theaters






33. Universe. Entirety of what you are studying.






34. Single company owns every aspect of business (i.e. production - distribution - etc)






35. Technology changes how we live






36. The biggest owner of radio stations (Dixie Chick controversy)






37. Peeks in late teens






38. Trying to buy NBC-Universal






39. Anything that interferes with or alters the message






40. Direct - immediate causes and effects research






41. A social science on human behavior






42. The ______ is the receiver of the message






43. Recently announced that it would charge for frequent access to website (newspaper)






44. Peeks in mid 20's






45. Famous radio broadcast proving limited effects theories






46. If the media covers terrorist attacks - it leads to more terrorist attacks






47. When one culture forces or pushes their culture on another






48. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






49. Provide feedback for movies






50. Viewing violence causes anti-social behavior among some children