Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






2. Stragglers to buying technology






3. Receiver's response to message






4. Suburban or regional versions of a metropolitan paper






5. Placing of stories around ads






6. First American Newspaper






7. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






8. Artificial setting - easier and less expensive - but not as accurate in results






9. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






10. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






11. Peeks in mid 60's






12. _____________ invented the telegraph in ____________ ('What hath God wrought')






13. Second biggest attention topic in news






14. 'The medium is the message'






15. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






16. The phonograph became the first __________ when Edison put a nickel slot on it






17. The ______ is the source in which the message passes through (example: book - TV channel)






18. Very sensationalistic journalism






19. Average household has a TV set on...






20. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






21. This cheap newsprint created larger readership






22. Peeks in mid 20's






23. Owning several types of related businesses across the board






24. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






25. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






26. Single company owns every aspect of business (i.e. production - distribution - etc)






27. The percentage of the entire population in that media market






28. Free - alternative weeklies with a local and political orientation






29. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






30. A powerful effects model using the analogy of firing something through society for a direct hit






31. Has the most TV audience






32. aguerre and Niepce invented _________ in ____________






33. The recent e-book battle on the Kindle is between these two...






34. The biggest owner of radio stations (Dixie Chick controversy)






35. Died recently - wrote The Catcher in the Rye






36. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






37. Technology changes how we live






38. Media makes the world smaller (technology)--called _____________ ____________






39. Journalists who use things like Twitter to get info out fast - but they are not professional






40. A model stating that media has a very direct and universal impact (effect)






41. These papers are still doing good despite the rapid circulation of newspapers






42. This invention - used in war - helped to construct the 'inverted pyramid' structure






43. The TV world is __________________ then the real world






44. The two (in order) largest newspaper chains (USA Today is owned by one)






45. _________ broadcasted War of the Worlds on Halloween _______.






46. Anything that interferes with or alters the message






47. Around the World in 72 days--stunt journalist






48. Average American spends _________________________ listening to the radio






49. A model stating that effects are limited by individual differences and other factors






50. Theory that we only pick media that we will find gratifying