Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People that will buy news technologies first






2. Owning several types of related businesses across the board






3. Part of a survey. More then just a one word answer needed. No yes or no questions






4. Second biggest attention topic in news






5. ___________ published Publick Occurences in __________






6. _________ was tried for libel against the British in his newspaper ___________






7. This invention - used in war - helped to construct the 'inverted pyramid' structure






8. First American Newspaper






9. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






10. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






11. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






12. Average household has a TV set on...






13. Framework for our government






14. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






15. Does not establish causality. Covers what the majority thinks. All perception






16. Stragglers to buying technology






17. Artificial setting - easier and less expensive - but not as accurate in results






18. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






19. Publisher - THE Editor - other editors - designers - reporters






20. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






21. These papers are still doing good despite the rapid circulation of newspapers






22. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






23. Research that examines larger cultural effects






24. The TV world is __________________ then the real world






25. A social science on human behavior






26. Theory that there are multiple opinion leaders that shaper our viewpoints






27. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






28. Margin of error in polls






29. A model stating that media can effect some people - but not others (not everyone)






30. Recently announced that it would charge for frequent access to website (newspaper)






31. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






32. The two (in order) largest newspaper chains (USA Today is owned by one)






33. Provide feedback for movies






34. Has the most TV audience






35. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






36. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






37. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






38. Theory that watching mediated violence reduces people's inclination to behave aggressively






39. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






40. Age correlates with each medium






41. Ownership of media companies by multinational corporations






42. Collection of data that can be characterized and counted in a way. Type of empirical research






43. _________ broadcasted War of the Worlds on Halloween _______.






44. Selection Theory: selective about what we ACTUALLY listen to






45. The first major daily






46. Original research. Do it yourself






47. A proportion taken to represent the population






48. Weekly news packages in theaters






49. Journalists who use things like Twitter to get info out fast - but they are not professional






50. The recent e-book battle on the Kindle is between these two...