Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Part of a survey. More then just a one word answer needed. No yes or no questions






2. The percentage of the entire population in that media market






3. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






4. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






5. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






6. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






7. True frontrunners of our daily newspaper (local news on news sheets






8. Has the fewest TV viewers






9. Story order emphasis that eventually shapes our world views and values of importance






10. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






11. _________ was tried for libel against the British in his newspaper ___________






12. The theory stating that war - being more visual - will get the most attention and headlines in the news






13. The phonograph became the first __________ when Edison put a nickel slot on it






14. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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15. Ownership of media companies by multinational corporations






16. Theory that we primarily use mass media to check what we already believe






17. ____________ invented the phonograph in _________






18. Where old and new media collide--media across multiple platforms






19. Selection Theory: selective about what we ACTUALLY listen to






20. First American Newspaper






21. Journalists who use things like Twitter to get info out fast - but they are not professional






22. Second biggest attention topic in news






23. Selection Theory: only expose ourselves to those that we will agree with already






24. _____________ invented the telephone in _____________






25. Selection Theory: selective about what you remember






26. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






27. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






28. Getting information by word of mouth.






29. The biggest owner of radio stations (Dixie Chick controversy)






30. ___________ invented the printing press in __________






31. Age correlates with each medium






32. Theory stating that media defines the world for us (over-arching theory)






33. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






34. This host demonstrated cultural imperialism in campaigning for the Finland President

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35. Anything that interferes with or alters the message






36. Very sensationalistic journalism






37. This relaxed government restrictions on media ownership






38. Set of values and shared beliefs






39. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






40. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






41. Free - alternative weeklies with a local and political orientation






42. The ability to effectively and efficiently comprehend and use any form of mediated communication






43. A proportion taken to represent the population






44. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






45. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






46. Artificial setting - easier and less expensive - but not as accurate in results






47. ___________ published Publick Occurences in __________






48. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






49. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






50. Has the most TV audience