Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______ is the receiver of the message






2. Research that examines larger cultural effects






3. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






4. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






5. Sole owner of Viacom/CBS






6. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






7. Age correlates with each medium






8. _____________ created the New York Sun in __________






9. _____________ invented the telephone in _____________






10. A concentration of media industries into an ever smaller number of companies






11. A proportion taken to represent the population






12. The ______ sends the message






13. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






14. Margin of error in polls






15. True frontrunners of our daily newspaper (local news on news sheets






16. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






17. People that will buy news technologies first






18. Receiver's response to message






19. Selection Theory: only expose ourselves to those that we will agree with already






20. ___________ published Publick Occurences in __________






21. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






22. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






23. This invention - used in war - helped to construct the 'inverted pyramid' structure






24. Theory that we primarily use mass media to check what we already believe






25. The theory stating that war - being more visual - will get the most attention and headlines in the news






26. Targeting niche audiences--easier to use selection theory






27. Increasing the amount of advertising and mixing commercial and noncommercial media content






28. Selection Theory: selective about what you remember






29. Theory that we only pick media that we will find gratifying






30. Is more credible seeming then newspapers (2 to 1 ratio)






31. Write on specific subject on particular schedule






32. Media makes the world smaller (technology)--called _____________ ____________






33. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






34. Regularly updated online journals that comment on just about everything






35. Second biggest attention topic in news






36. Universe. Entirety of what you are studying.






37. Famous radio broadcast proving limited effects theories






38. The TV world is __________________ then the real world






39. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






40. The opinion stage to observable research






41. Framework for our government






42. Trying to buy NBC-Universal






43. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






44. Has the most TV audience






45. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






46. Recently announced that it would charge for frequent access to website (newspaper)






47. A model stating that media can effect some people - but not others (not everyone)






48. 'The medium is the message'






49. Peeks in late teens






50. First American Newspaper