Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Age correlates with each medium






2. Sensational stories that do not serve the democratic function of journalism






3. True frontrunners of our daily newspaper (local news on news sheets






4. First American Newspaper






5. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






6. The first major daily






7. Placing of stories around ads






8. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






9. Has the most TV audience






10. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






11. Records what the TV set was currently set on






12. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






13. Father of Social Science Research






14. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






15. Famous radio broadcast proving limited effects theories






16. Entry-level job - don't know what you will write






17. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






18. The ability to effectively and efficiently comprehend and use any form of mediated communication






19. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






20. The two (in order) largest newspaper chains (USA Today is owned by one)






21. Artificial setting - easier and less expensive - but not as accurate in results






22. The ______ is the receiver of the message






23. Recently announced that it would charge for frequent access to website (newspaper)






24. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






25. _____________ invented the telegraph in ____________ ('What hath God wrought')






26. Weekly news packages in theaters






27. A concentration of media industries into an ever smaller number of companies






28. Framework for our government






29. Personal noise inserted and pushed in journalism






30. Does not establish causality. Covers what the majority thinks. All perception






31. aguerre and Niepce invented _________ in ____________






32. If the media covers terrorist attacks - it leads to more terrorist attacks






33. Targeting niche audiences--easier to use selection theory






34. The opinion stage to observable research






35. This invention - used in war - helped to construct the 'inverted pyramid' structure






36. Margin of error in polls






37. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






38. Name of the guy Hearst send to Cuba






39. _____________ invented the telephone in _____________






40. The ______ sends the message






41. Peeks mid 50's






42. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






43. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






44. Around the World in 72 days--stunt journalist






45. A model stating that effects are limited by individual differences and other factors






46. Awarded every April since 1917 for excellence






47. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






48. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






49. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






50. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field