Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Around the World in 72 days--stunt journalist






2. First American Newspaper






3. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






4. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






5. Theory that we only pick media that we will find gratifying






6. Suburban or regional versions of a metropolitan paper






7. Viewing violence causes anti-social behavior among some children






8. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






9. Regularly updated online journals that comment on just about everything






10. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






11. Theory that there are multiple opinion leaders that shaper our viewpoints






12. Sole owner of News Corp.






13. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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14. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






15. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






16. This invention - used in war - helped to construct the 'inverted pyramid' structure






17. A powerful effects model using the analogy of firing something through society for a direct hit






18. Name of the guy Hearst send to Cuba






19. Does not establish causality. Covers what the majority thinks. All perception






20. Set of values and shared beliefs






21. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






22. ___________ published Publick Occurences in __________






23. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






24. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






25. The recent e-book battle on the Kindle is between these two...






26. Receiver's response to message






27. Getting information by word of mouth.






28. Age correlates with each medium






29. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






30. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






31. This cheap newsprint created larger readership






32. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






33. Scientific research






34. Anything that interferes with or alters the message






35. Investigative journalists that exposed corruption






36. A social science on human behavior






37. The TV world is __________________ then the real world






38. Selection Theory: selective about what we ACTUALLY listen to






39. Technology changes how we live






40. When one culture forces or pushes their culture on another






41. People that will buy news technologies first






42. _____________ invented the telephone in _____________






43. Peeks in mid 60's






44. Write on specific subject on particular schedule






45. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






46. Father of Social Science Research






47. Intellectual questioning about culture and its effect--leads to cultural theory






48. Stragglers to buying technology






49. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






50. Selection Theory: selective about what you remember