Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Peeks in late teens






2. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






3. Very sensationalistic journalism






4. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






5. Awarded every April since 1917 for excellence






6. The Nation's largest metropolitan daily






7. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






8. The biggest owner of radio stations (Dixie Chick controversy)






9. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






10. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






11. Framework for our government






12. Theory that watching mediated violence reduces people's inclination to behave aggressively






13. This cheap newsprint created larger readership






14. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






15. Real-life setting - better - but more expensive






16. Direct - immediate causes and effects research






17. Universe. Entirety of what you are studying.






18. Original research. Do it yourself






19. A proportion taken to represent the population






20. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






21. _____________ created the New York Sun in __________






22. This invention - used in war - helped to construct the 'inverted pyramid' structure






23. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






24. Investigative journalists that exposed corruption






25. Free - alternative weeklies with a local and political orientation






26. The recent e-book battle on the Kindle is between these two...






27. Trying to buy NBC-Universal






28. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






29. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






30. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






31. Average American spends _________________________ listening to the radio






32. Collection of data that can be characterized and counted in a way. Type of empirical research






33. Getting information by word of mouth.






34. Television's ability to move people toward a common understanding of how things are






35. Around the World in 72 days--stunt journalist






36. Margin of error in polls






37. When one culture forces or pushes their culture on another






38. The ______ is the source in which the message passes through (example: book - TV channel)






39. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






40. Writes on a particular area of interest (crime - sports - etc)






41. These papers are still doing good despite the rapid circulation of newspapers






42. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






43. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






44. Anything that interferes with or alters the message






45. The opinion stage to observable research






46. First American Newspaper






47. Personal noise inserted and pushed in journalism






48. The theory stating that war - being more visual - will get the most attention and headlines in the news






49. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






50. Media makes the world smaller (technology)--called _____________ ____________