Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Part of a survey. More then just a one word answer needed. No yes or no questions






2. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






3. Increasing the amount of advertising and mixing commercial and noncommercial media content






4. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






5. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






6. Personal noise inserted and pushed in journalism






7. Is more credible seeming then newspapers (2 to 1 ratio)






8. The recent e-book battle on the Kindle is between these two...






9. Age correlates with each medium






10. One problem with Schramm's model: there is no longer any _______ in the message






11. Where old and new media collide--media across multiple platforms






12. Regularly updated online journals that comment on just about everything






13. Research has already been done for you - you just collect it and put it into your paper






14. _____________ invented the telephone in _____________






15. A model stating that media has a very direct and universal impact (effect)






16. Theory that there are multiple opinion leaders that shaper our viewpoints






17. Average household has a TV set on...






18. Does not establish causality. Covers what the majority thinks. All perception






19. Weekly news packages in theaters






20. _________ was tried for libel against the British in his newspaper ___________






21. Has the fewest TV viewers






22. People that will buy news technologies first






23. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






24. Died recently - wrote The Catcher in the Rye






25. ___________ published Publick Occurences in __________






26. aguerre and Niepce invented _________ in ____________






27. Universe. Entirety of what you are studying.






28. Intellectual questioning about culture and its effect--leads to cultural theory






29. Trying to buy NBC-Universal






30. Television's ability to move people toward a common understanding of how things are






31. These papers are still doing good despite the rapid circulation of newspapers






32. Framework for our government






33. The phonograph became the first __________ when Edison put a nickel slot on it






34. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






35. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






36. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






37. Selection Theory: selective about what you remember






38. A proportion taken to represent the population






39. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






40. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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41. Getting information by word of mouth.






42. Peeks in mid 60's






43. True frontrunners of our daily newspaper (local news on news sheets






44. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






45. Collection of data that can be characterized and counted in a way. Type of empirical research






46. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






47. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






48. The TV world is __________________ then the real world






49. Peeks mid 50's






50. _____________ invented the telegraph in ____________ ('What hath God wrought')