Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






2. Theory stating that media defines the world for us (over-arching theory)






3. Owning several types of related businesses across the board






4. A concentration of media industries into an ever smaller number of companies






5. Real-life setting - better - but more expensive






6. Research has already been done for you - you just collect it and put it into your paper






7. Sensational stories that do not serve the democratic function of journalism






8. True frontrunners of our daily newspaper (local news on news sheets






9. Peeks in mid 20's






10. ___________ published Publick Occurences in __________






11. Increasing the amount of advertising and mixing commercial and noncommercial media content






12. Selection Theory: selective about what we ACTUALLY listen to






13. A model stating that effects are limited by individual differences and other factors






14. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






15. Part of a survey. More then just a one word answer needed. No yes or no questions






16. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






17. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






18. Stories that help citizens to make intelligent decisions and keep up with important issues of the day






19. When one culture forces or pushes their culture on another






20. Getting information by word of mouth.






21. Recently announced that it would charge for frequent access to website (newspaper)






22. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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23. Publisher - THE Editor - other editors - designers - reporters






24. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






25. The ______ is the receiver of the message






26. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






27. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






28. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






29. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






30. Has the most TV audience






31. ____________ invented the phonograph in _________






32. Writes on a particular area of interest (crime - sports - etc)






33. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






34. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






35. Trying to buy NBC-Universal






36. Technology changes how we live






37. Targeting niche audiences--easier to use selection theory






38. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






39. Anything that interferes with or alters the message






40. Suburban or regional versions of a metropolitan paper






41. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






42. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






43. The two (in order) largest newspaper chains (USA Today is owned by one)






44. The TV world is __________________ then the real world






45. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






46. _____________ created the New York Sun in __________






47. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






48. This cheap newsprint created larger readership






49. _________ was tried for libel against the British in his newspaper ___________






50. The recent e-book battle on the Kindle is between these two...