Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is more credible seeming then newspapers (2 to 1 ratio)






2. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






4. _____________ created the New York Sun in __________






5. The biggest owner of radio stations (Dixie Chick controversy)






6. A social science on human behavior






7. __________came up with the basic model of mass communication






8. Stragglers to buying technology






9. The recent e-book battle on the Kindle is between these two...






10. Framework for our government






11. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






12. A program that is more specialized to a specific demographic






13. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






14. Average American spends _________________________ listening to the radio






15. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






16. Better type of research. Shows causality. Two types of research are done 1. lab - 2. field






17. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






18. Original research. Do it yourself






19. ____________ invented the phonograph in _________






20. Journalists who use things like Twitter to get info out fast - but they are not professional






21. Receiver's response to message






22. Targeting niche audiences--easier to use selection theory






23. Face was scanned to see who was watching what. Discarded - b/c it was too intrusive.






24. Father of Social Science Research






25. Direct - immediate causes and effects research






26. Viewing violence causes anti-social behavior among some children






27. Awarded every April since 1917 for excellence






28. The ______ is the receiver of the message






29. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






30. This relaxed government restrictions on media ownership






31. These papers are still doing good despite the rapid circulation of newspapers






32. Peeks in mid 20's






33. Entry-level job - don't know what you will write






34. In social cognitive theory - the direct replication of an observed behavior






35. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






36. The TV world is __________________ then the real world






37. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






38. This invention - used in war - helped to construct the 'inverted pyramid' structure






39. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






40. A powerful effects model using the analogy of firing something through society for a direct hit






41. The theory stating that war - being more visual - will get the most attention and headlines in the news






42. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






43. Increasing the amount of advertising and mixing commercial and noncommercial media content






44. Warner Bros - Netscape - CNN - Time - People - SI--conglomerate






45. Suburban or regional versions of a metropolitan paper






46. If the media covers terrorist attacks - it leads to more terrorist attacks






47. The ______ sends the message






48. Second biggest attention topic in news






49. Media determines what kind of topics are brought up. The people think the things that the media covers the most are the most important.






50. Media makes the world smaller (technology)--called _____________ ____________