Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concentration of media industries into an ever smaller number of companies






2. The TV world is __________________ then the real world






3. Research that examines larger cultural effects






4. ___________ invented the printing press in __________






5. Placing of stories around ads






6. Peeks in mid 60's






7. These papers are still doing good despite the rapid circulation of newspapers






8. _____________ invented the telegraph in ____________ ('What hath God wrought')






9. Where old and new media collide--media across multiple platforms






10. _________ was tried for libel against the British in his newspaper ___________






11. Selection Theory: selective about what you remember






12. Theory that we only pick media that we will find gratifying






13. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






14. Entry-level job - don't know what you will write






15. True frontrunners of our daily newspaper (local news on news sheets






16. _____________ created the New York Sun in __________






17. Always greater then the rating number






18. Getting information by word of mouth.






19. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






20. Father of Social Science Research






21. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response






22. The ability to effectively and efficiently comprehend and use any form of mediated communication






23. Records what the TV set was currently set on






24. Universe. Entirety of what you are studying.






25. People that will buy news technologies first






26. Peeks in late teens






27. Peeks mid 50's






28. Intellectual questioning about culture and its effect--leads to cultural theory






29. Letters to the editor - non-scientific






30. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)






31. The phonograph became the first __________ when Edison put a nickel slot on it






32. _________ broadcasted War of the Worlds on Halloween _______.






33. Viewing violence causes anti-social behavior among some children






34. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






35. The theory stating that war - being more visual - will get the most attention and headlines in the news






36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






37. The first major daily






38. Collection of data that can be characterized and counted in a way. Type of empirical research






39. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






40. One problem with Schramm's model: there is no longer any _______ in the message






41. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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42. Original research. Do it yourself






43. Average American spends _________________________ listening to the radio






44. The total number of readers of the print edition plus those unduplicated Web readers who access the paper only online






45. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






46. Framework for our government






47. Set of values and shared beliefs






48. Real-life setting - better - but more expensive






49. The opinion stage to observable research






50. Investigative journalists that exposed corruption