Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A model stating that effects are limited by individual differences and other factors






2. The ______ is the source in which the message passes through (example: book - TV channel)






3. Sole owner of Viacom/CBS






4. _____________ invented the telegraph in ____________ ('What hath God wrought')






5. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






6. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






7. The idea that media give children a window on the world before they have the critical and intellectual ability to judge what they see






8. Framework for our government






9. Write on specific subject on particular schedule






10. Targeting niche audiences--easier to use selection theory






11. Placing of stories around ads






12. Anything that interferes with or alters the message






13. Universe. Entirety of what you are studying.






14. Single company owns every aspect of business (i.e. production - distribution - etc)






15. People that continue to hold out on technologies






16. The theory stating that war - being more visual - will get the most attention and headlines in the news






17. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.






18. A media effects research study about the impact of movies on children's behavior was called the ________ conducted in ______.






19. Has the most TV audience






20. ___________ invented the printing press in __________






21. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






22. Story order emphasis that eventually shapes our world views and values of importance






23. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






24. Letters to the editor - non-scientific






25. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






26. Around the World in 72 days--stunt journalist






27. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






28. The TV world is __________________ then the real world






29. A social science on human behavior






30. Part of a survey. More then just a one word answer needed. No yes or no questions






31. Margin of error in polls






32. Recently announced that it would charge for frequent access to website (newspaper)






33. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






34. The biggest owner of radio stations (Dixie Chick controversy)






35. Sole owner of News Corp.






36. A program that is more specialized to a specific demographic






37. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






38. Regularly updated online journals that comment on just about everything






39. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






40. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






41. Owning several types of related businesses across the board






42. Entry-level job - don't know what you will write






43. The recent e-book battle on the Kindle is between these two...






44. ABC - ESPN - Pixar - amusement parks - Muppets - Marvel--conglomerate






45. Investigative journalists that exposed corruption






46. Weekly news packages in theaters






47. Father of Social Science Research






48. Theory that watching mediated violence reduces people's inclination to behave aggressively






49. Greek idea that viewing violence allows you to release your violent feelings without causing any harm to anyone






50. Suburban or regional versions of a metropolitan paper