Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Increasing the amount of advertising and mixing commercial and noncommercial media content






2. Very sensationalistic journalism






3. _____________ created the New York Sun in __________






4. Suburban or regional versions of a metropolitan paper






5. The idea that viewers become more accepting of real-world violence because of its constant presence in television fare






6. The recent e-book battle on the Kindle is between these two...






7. A social science on human behavior






8. Writes on a particular area of interest (crime - sports - etc)






9. Peeks in mid 60's






10. Targeting niche audiences--easier to use selection theory






11. Famous radio broadcast proving limited effects theories






12. Paramount - Blockbuster - MTV - billboards - CBS--conglomerate






13. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






14. Stragglers to buying technology






15. Part of a survey. More then just a one word answer needed. No yes or no questions






16. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






17. Getting information by word of mouth.






18. Selection Theory: selective about what you remember






19. Yellow journalist - St. Louis Post Dispatch - early advocate of journalism schools






20. NBC is believed to have noise for _______ because it is owned by GE






21. This host demonstrated cultural imperialism in campaigning for the Finland President

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22. The ______ sends the message






23. Theory that there are multiple opinion leaders that shaper our viewpoints






24. Entry-level job - don't know what you will write






25. Has the most TV audience






26. Heavy TV viewers apply TV to real life. Give the TV answer rather then the real answer






27. The percentage of the entire population in that media market






28. Framework for our government






29. Free - alternative weeklies with a local and political orientation






30. Get lots of info in little time - but you don't know why people answer the way they do. Can be unfair






31. The integration - for a fee - of specific branded products into media content (Coke and American Idol - Sears and Extreme Makeover-HE - Macy's in Desperate Housewives)






32. Has the fewest TV viewers






33. Investigative journalists that exposed corruption






34. Intellectual questioning about culture and its effect--leads to cultural theory






35. This relaxed government restrictions on media ownership






36. Name of the guy Hearst send to Cuba






37. Journalists who use things like Twitter to get info out fast - but they are not professional






38. ____________ invented the phonograph in _________






39. Technology changes how we live






40. Letters to the editor - non-scientific






41. 'The medium is the message'






42. Ownership of media companies by multinational corporations






43. Theory that we only pick media that we will find gratifying






44. __________came up with the basic model of mass communication






45. This invention - used in war - helped to construct the 'inverted pyramid' structure






46. aguerre and Niepce invented _________ in ____________






47. Provide feedback for movies






48. Second biggest attention topic in news






49. Aggregators of news (Associated Press 1900 - New York Associated Press 1848 - Reuters 1851)






50. Viewing violence causes anti-social behavior among some children