Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels

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2. Always greater then the rating number






3. Scientific research






4. Suburban or regional versions of a metropolitan paper






5. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






6. People that continue to hold out on technologies






7. Theory that media users seek out messages that agree with their existing views (avoiding discomfort)






8. When a story has been heard by more then 50% of the US population. Most stories do not make it this far






9. For radio. Tells how many and what types of people are listening to each program. Takes a list of random phone numbers and calls them to participate in their diary survey. Each participant get a diary and is asked to keep a record of what they listen






10. Personal noise inserted and pushed in journalism






11. Story order emphasis that eventually shapes our world views and values of importance






12. A powerful effects model using the analogy of firing something through society for a direct hit






13. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






14. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






15. This relaxed government restrictions on media ownership






16. NBC is believed to have noise for _______ because it is owned by GE






17. _________ was tried for libel against the British in his newspaper ___________






18. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)






19. The percentage of the entire population in that media market






20. If the media covers terrorist attacks - it leads to more terrorist attacks






21. Technology changes how we live






22. Universe. Entirety of what you are studying.






23. Bob Woodward and Carl Bernstein uncovered the __________ scandal and forced President _________ to resign






24. Around the World in 72 days--stunt journalist






25. Theory that we only pick media that we will find gratifying






26. Average household has a TV set on...






27. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






28. Trying to buy NBC-Universal






29. A program that is more specialized to a specific demographic






30. A model stating that media has a very direct and universal impact (effect)






31. Framework for our government






32. Selection Theory: selective about what we ACTUALLY listen to






33. Peeks in mid 60's






34. This invention - used in war - helped to construct the 'inverted pyramid' structure






35. The first major daily






36. 20th Century Fox - Wall St. Journal - NY Post - MySpace - TV Guide - Harper Collins Publishing--conglomerate






37. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.






38. One problem with Schramm's model: there is no longer any _______ in the message






39. Placing of stories around ads






40. The ______ is the source in which the message passes through (example: book - TV channel)






41. Set of values and shared beliefs






42. Age correlates with each medium






43. Sole owner of News Corp.






44. Has the fewest TV viewers






45. These papers are still doing good despite the rapid circulation of newspapers






46. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






47. The ______ sends the message






48. Recently announced that it would charge for frequent access to website (newspaper)






49. Margin of error in polls






50. Media makes the world smaller (technology)--called _____________ ____________







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


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