Test your basic knowledge |

Mass Communications

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Collection of data that can be characterized and counted in a way. Type of empirical research






2. Where old and new media collide--media across multiple platforms






3. Huge publisher who rivaled Pulitzer; said to have had something to do with the Spanish-American War






4. _____________ invented the telegraph in ____________ ('What hath God wrought')






5. ____________ invented the phonograph in _________






6. Provide feedback for movies






7. A model stating that media has a very direct and universal impact (effect)






8. Around the World in 72 days--stunt journalist






9. Free - alternative weeklies with a local and political orientation






10. Single company owns every aspect of business (i.e. production - distribution - etc)






11. Average American spends _________________________ listening to the radio






12. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies






13. Period where companies will work out kinks and prices go down--the people that buy the technology now is the _________






14. _____________ created the New York Sun in __________






15. The sets in use for that media market. Example: Percentage of all the people currently watching TV.






16. Margin of error in polls






17. Famous radio broadcast proving limited effects theories






18. Second biggest attention topic in news






19. Placing of stories around ads






20. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)






21. Rare - expensive - long. keeps up with the research subjects to see long-term effects of stimuli






22. Letters to the editor - non-scientific






23. Stragglers to buying technology






24. Regularly updated online journals that comment on just about everything






25. Where you get your information from first (radio typically). Two parts are the saturation stage and the two step flow






26. Rating system based winning the first 5 minutes of each segment (two segments per half hour).. Used for entertainment TV and for newscasts. Does sweep periods in Feb - July - May - and Nov. July is least important.






27. Media pays more attention to this type of feedback. Consists of circulation figures - example: Arbitron Diary






28. If the media covers terrorist attacks - it leads to more terrorist attacks






29. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)






30. Is more credible seeming then newspapers (2 to 1 ratio)






31. A relaxation of ownership that allows other companies (broadcast) to own the newspaper and support it






32. Viewing violence causes anti-social behavior among some children






33. 1960s-studies on the effects of violence on children had them watch violent _______ and then study their behavior






34. Research has already been done for you - you just collect it and put it into your paper






35. Television's ability to move people toward a common understanding of how things are






36. Always greater then the rating number






37. A model stating that media can effect some people - but not others (not everyone)






38. Average household has a TV set on...






39. This invention - used in war - helped to construct the 'inverted pyramid' structure






40. _________ was tried for libel against the British in his newspaper ___________






41. Peeks in mid 20's






42. The recent e-book battle on the Kindle is between these two...






43. Technology changes how we live






44. Has the most TV audience






45. Universe. Entirety of what you are studying.






46. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people






47. Real-life setting - better - but more expensive






48. Entry-level job - don't know what you will write






49. The ______ sends the message






50. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.