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Test your basic knowledge |
Mass Communications
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The theory stating that war - being more visual - will get the most attention and headlines in the news
Audience - visual - economic - political - gatekeepers
Mixed Effects Model
Mainstreaming
Burning Tank Theory
2. A model stating that media can effect some people - but not others (not everyone)
General Assignment Reporters (GAs)
Federalist Papers
Innovators/Early Adaptors
Mixed Effects Model
3. One problem with Schramm's model: there is no longer any _______ in the message
5%
Contagion effect
Delay
Yellow Journalism
4. NBC is believed to have noise for _______ because it is owned by GE
Primary Research
Bias
General Assignment Reporters (GAs)
War
5. Conducted the Bobo doll experiment - where the children who had watched violence beat the bobo doll up - and the children who did not watch the violence did not.
Vertical monopoly
TV
Mixed Effects Model
Albert Bandura
6. __________ - time and space - ________ components - social acceptability - _________ issues - behavior of other gatekeepers - noise - and __________ viewpoints influence the decisions of ___________ (separate by commas)
Desensitization
NY Times
Marshal McLuhan
Audience - visual - economic - political - gatekeepers
7. Selection Theory: selective about what you remember
Alternative Press
Blogs
Selective Retention
Still photography 1839
8. The biggest owner of radio stations (Dixie Chick controversy)
Administrative research
Clear Channel
Population
Albert Bandura
9. Movie written - directed and starring Orson Wells about W.R. Hearst--revolutionized movies
Experiment
Citizen Kane 1941
War of the Worlds
Early Window
10. Around the World in 72 days--stunt journalist
Nellie Bly
News Corp.
Dissonance Theory
Samuel Morse 1844
11. Entry-level job - don't know what you will write
Lab experiments
Catharsis
General Assignment Reporters (GAs)
Open-Ended questions
12. Very sensationalistic journalism
Yellow Journalism
Viacom/CBS
Burning Tank Theory
Dissonance Theory
13. ___________ published Publick Occurences in __________
Cable a' la Carte
Share Number
Decoder
Benjamin Harris 1690
14. The TV world is __________________ then the real world
7 hours a day
60% More violent
Albert Bandura
Economy
15. Write on specific subject on particular schedule
Columnists
Penny Press
Gatekeepers
Interpreter
16. Regularly updated online journals that comment on just about everything
Blogs
Audience Generated Feedback
Orson Wells 1938
Convergence
17. The sets in use for that media market. Example: Percentage of all the people currently watching TV.
Share
Catharsis theory
Empirical research
Early Window
18. 'The medium is the message'
Marshal McLuhan
Audimeter
small town papers
Yellow Journalism
19. If the media covers terrorist attacks - it leads to more terrorist attacks
William Randolph Hearst
Beat Reporters
Contagion effect
Orson Wells 1938
20. Peeks mid 50's
Amazon and MacMillan Publishing
Print media usage
Secondary research
War of the Worlds
21. aguerre and Niepce invented _________ in ____________
Saturation Stage
Benjamin Harris 1690
Still photography 1839
Primary Research
22. This cheap newsprint created larger readership
Interpreter
Penny Press
Johannes Gutenberg 1456
Citizen Journalists
23. Real-life setting - better - but more expensive
Limited Effects Model
Open-Ended questions
Hypercommercialism
Field experiments
24. Famous radio broadcast proving limited effects theories
War of the Worlds
Catharsis
Watergate Nixon
Johannes Gutenberg 1456
25. Selection Theory: selective about what we ACTUALLY listen to
Samuel Morse 1844
Columnists
Agenda-Setting Effect
Selective Perception
26. A concentration of media industries into an ever smaller number of companies
Qualitative research
Early Majority
Encoder
Oligopoly
27. Term given to a cable subscription where you only pay for those channels you want instead of bundled channels
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28. Theory that there are multiple opinion leaders that shaper our viewpoints
Multi-Step Flow theory
Survey
Movie usage
Dissident Press
29. Does not establish causality. Covers what the majority thinks. All perception
Arbitron
Survey
Benjamin Day 1833
Federalist Papers
30. Theory that we primarily use mass media to check what we already believe
Close-ended questions
Reinforcement Theory
Summer
Agenda-Setting Effect
31. Provide feedback for movies
Primary Research
Preview Audiences
Print media usage
General Assignment Reporters (GAs)
32. True frontrunners of our daily newspaper (local news on news sheets
The New York Times
TV watching
Diurnals
Soft news
33. Journalists who use things like Twitter to get info out fast - but they are not professional
Penny Press
Time Warner
Movie usage
Citizen Journalists
34. The ability to effectively and efficiently comprehend and use any form of mediated communication
Mainstreaming
Media literacy
Sample
Comcast
35. GE - NBC - Telemundo - Universal--conglomerate (started as RCA)
Multi-Step Flow theory
Audience - visual - economic - political - gatekeepers
Critical research
GE/NBC-Universal
36. Ownership of media companies by multinational corporations
Globalization
Open-Ended questions
Gatekeepers
Feedback
37. Theory that a opinion can be transferred from ONE opinion leader to opinion followers (Oprah)
Hypercommercialism
Blogs
Horizontal monopoly
Two-Step Flow theory
38. Where old and new media collide--media across multiple platforms
Encoder
Convergence
Share Number
Oligopoly
39. Theory stating that media defines the world for us (over-arching theory)
Peoplemeter
Encoder
Cultivation Theory
Economy
40. Selection Theory: only expose ourselves to those that we will agree with already
TV watching
Catharsis theory
Multi-Step Flow theory
Selective exposure
41. Sensational stories that do not serve the democratic function of journalism
Desensitization
Soft news
Sumner Redstone
Joseph Pulitzer
42. Typically weekly - free papers emphasizing events listing - local arts advertising - and 'eccentric' personal classified ads—attract young people
Alternative Press
Citizen Kane 1941
Interpreter
TV
43. Placing of stories around ads
Early Majority
Telecommunications Act of 1996
Primary Research
News Hole
44. Free - alternative weeklies with a local and political orientation
Mainstreaming
Mixed Effects Model
Dissident Press
small town papers
45. Records what the TV set was currently set on
Early Window
Audimeter
Sumner Redstone
John Peter Zenger New York Weekly
46. In social cognitive theory - a special form of imitation by which observers do not exactly copy what they have seen but make a more generalized but related response
Identification
Penny Press
Cultural Hegemony
Vertical monopoly
47. Control the flow of ideas and information--decide what messages reach the public (i.e. owners - editors)
Selective Retention
Dissonance Theory
Gatekeepers
60% More violent
48. Receiver's response to message
Agenda-Setting Effect
Two Step Flow
Survey
Feedback
49. Everyone in the household has a numbered meter. They use this meter to see how many individual people are watching each show. This replaced the audimeter.
Peoplemeter
Qualitative research
Samuel Morse 1844
Communication
50. Story order emphasis that eventually shapes our world views and values of importance
Wire Services
Convergence
Agenda Setting
Arbitron
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