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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Like other media & the internet is now mature enough to suffer from...
State of mind & motivation & & degree of identification
Field independency & type of intelligence & type of thinking & conceptual differentiation
Influence of automatic bodily systems & beyond our conscious control
Concentration
2. When does visible stereotyping occur?
Conglomerate
Automaticy
Simplistic and objectionable ways
Field independency & type of intelligence & type of thinking & conceptual differentiation
3. What is the way people group and classify things?
The typical level of risk for an effect
Conceptual differentiation
Shared commons & need for social networking & attraction of advertising support
1950s
4. What are the six main criticisms of advertising?
Media and messages
Cognitive & emotional & moral
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Physiological
5. Although African Americans are represented on television & portrayals rarely include....
Focus on steps in the process
Concentration & consolidation & centralization
Ads making implicit claims that cannot be tested for the truth
Discrimination and poverty impacting their lives
6. What is subliminal advertising
Federal Communications Commission
Relates to the unconscious effects of advertising
Prescription drugs
Hawaiian word wikiwiki
7. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Media content
Explorers & socializers & achievers & controllers
Small
Crystalline intelligence
8. What is the natural ability to distinguish the signal and the noise in any message?
Male
Field independency
Required broadcasters to serve the public's interest & convenience & & necessity
Baseline & fluctuation
9. Like other media & the internet is now mature enough to suffer from...
Media concentration & media deregulation
Concentration
Baseline & fluctuation
Determines a person's media exposure habits
10. ________ are beneficial because they allow for the creation of collective knowledge
Content of messages & context of portrayals & cognitive complexity of content
Wikis
Concentration
Horizontal
11. What are the two long-term attitudinal effects?
Conglomerate
Sex & violence & language & sexual orientation
Shared commons & need for social connection & & attraction of advertisers
Cultivation & reinforcement
12. Consumers use the formula to do what?
Field independency & type of intelligence & type of thinking & conceptual differentation
Recognize elements of the story
Conflict & climax & resolution
When whole segments of the population are ignored
13. What must happen during television before commercial break?
Male
Action must build up
Promotes
Desensitization
14. What is baseline effects?
Recognize elements of the story
Flow
6
Typical level of risk for an effect
15. What are the two types of media effects?
Localism
Media and personal
Websites that allow users to add & edit material
Manifest and process
16. What is tragedy used for?
Deregulation & change in content & lack of access
Long-term
To compare the tragic characters & make the audience feel better
Niche audiences
17. When did megamergers become popular?
1980s & 1990s
Determines a person's media exposure habits
Dramas and situation comedies
Relates to the unconscious effects of advertising
18. 'Bad' language in the media is what?
The creation & formulas & & the social values of consumers
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Conflict & climax & resolution
Field independency & type of intelligence & type of thinking & conceptual differentiation
19. When a digital game has been designed well & it delivers an experience to players through what?
Crystalline intelligence
By medium & society
Flow & telescoping
Ads making implicit claims that cannot be tested for the truth
20. Who does marketing target?
Younger age
Concentration
CEOs holding a greater concentration of power
Niche audiences
21. What ethnicity is overrepresented on tv?
Whites
Ads making implicit claims that cannot be tested for the truth
Strong personal locus
Immediate and long-term
22. What are the three personal factors of fluctuation?
Influence of automatic bodily systems & beyond our conscious control
Easily noticable
Motivations & states & degree of identification
Largest amount of knowledge
23. People who have a ________________ have more awareness of the effects process
Media and messages
Influences
1950s
Strong personal locus
24. what force competes against the ethnic of localism?
Younger age
Strong personal locus
Efficiency
Localism
25. What is action/horror?
Good vs evil
Being immersed so deeply into a task so they lose track of all time and place
Concentration & consolidation & centralization
Tragedy & mystery & action/horror
26. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Vertical and lateral
Field independency
Media and messages
Media concentration & media deregulation
27. What is telescoping?
When you focus on the steps in the process
Horizontal
Hawaiian word wikiwiki
Public interest & prevention of monopolies & promoting diversity
28. when does immediate effects occur?
Attitudinal
During an exposure to a particular message
Try to solve the plot
The typical level of risk for an effect
29. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
People share their work through open web sites
Displacement of other activities
Manifest effect
Horizontal & vertical & conglomerate
30. What is a physiological effect?
Websites that allow users to add & edit material
Baseline & fluctuation
Opinions & beliefs & and values
Influence of automatic bodily systems & beyond our conscious control
31. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Baseline and fluctuation
Create successful products
Promotes
32. What is the most prevalent media effect?
Cognitive
Relaxing regulations
Toilets & schools & video games & etc.
Media concentration
33. What is the ability to memorize facts?
Richer
Manifest and process
Crystalline intelligence
Being immersed so deeply into a task so they lose track of all time and place
34. What is localism?
Regulate
Focus on steps in the process
The control of important institutions in the hads of all people
Required broadcasters to serve the public's interest & convenience & & necessity
35. What are the six baseline influencing factors?
State of mind & motivation & & degree of identification
Intentional
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Discrimination and poverty impacting their lives
36. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Crystalline & fluid
Factual and social
State
37. According to the _______________ is the most challenging medium for telling stories
Richer
Text & television
The company that owns the platform also develops the games and distributes them
A temporary effect
38. When does visible stereotyping occur?
Field independency & type of intelligence & type of thinking & conceptual differentation
Being immersed deeply in a task that they lose track of time and place
Simplistic and objectionable ways
Niche audiences
39. What are the two timing factors?
Media and personal
An attitudinal-type effect
Immediate and long-term
Strong personal locus
40. What are stereotypes on tv?
Focus on steps in the process
Positive because they are easy for viewers to recognize
Flow & telescoping
Localism
41. What are the three types of concentration?
Horizontal & vertical & conglomerate
Concentration & consolidation & centralization
Drama & comedy & romance & reality series
State
42. What do interactive games have the power to do?
Localism
Condition audiences for repeat exposures
Wikis
Media concentration & media deregulation
43. What is an effect that happens during exposure to the media messages?
Discrimination and poverty impacting their lives
Immediate
Harder
Different from
44. What does the personal locus do?
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45. What was significant about the Communications Act 1934?
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46. What is the ability to be creative?
Fluid intelligence
Happiness is found in having things
Institutions
Cognitive
47. What are the two main components in the demographics pattern?
Being immersed deeply in a task that they lose track of time and place
During an exposure to a particular message
Real world vs media world
Massively Multiplayer Online Role Playing Game
48. What are the two types of intelligence?
Crysalline and fluid
Psychological & emotional & cognitive
Goals & drives
Create successful products
49. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Stereotypes
65+ years of age
African Americans
1980s & 1990s
50. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Concentrated
Stereotypes
Media content
Horizontal & vertical & conglomerate