Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Like other media & the internet is now mature enough to suffer from...






2. What is the long-term emotional effect?






3. ______ are the influences we experience constantly from our exposure to media messages?






4. _______________ frequently occur when you are in a state of automaticity.






5. In order to appeal to audiences & most stories begin with what?






6. What does localism serve the needs of?






7. In the formula & What are the 2 constraints?






8. according to the textbook & _____ are more likely to be represented in the television world than the real world.






9. What is a wiki?






10. Where does the term wiki come from?






11. the two most dominant genres in prime-time television from the 1970s-1990s were what?






12. The intended effects of ads include what?






13. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






14. What does MMORPG stand for?






15. What is the long-term emotional effect?






16. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






17. What are the three states of personal factors in fluctuation?






18. What best reflects the effects the media has on us?






19. Like other media & the internet is now mature enough to suffer from...






20. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






21. according to the textbook & _____ are more likely to be represented in the television world than the real world.






22. Where does the term wiki come from?






23. ________ are beneficial because they allow for the creation of collective knowledge






24. What does the term telescoping refer to?


25. What is a belief that control of important institutions should be in the hands of many through decentralization?






26. What is the way people group and classify things?






27. What is telescoping?






28. Your _______ when you consume media content can alter your perception of and reaction to the content?






29. What are the six main criticisms of advertising?






30. What do media exposure habits focus its attention on?






31. Give an example of the cognitive complexity of content






32. what types of audiences have marketers of digital games identified as?






33. What occupation is more represented on tv?






34. What are the two types of factors in fluctuation?






35. In the formula & What are the 2 constraints?






36. What is telescoping?






37. What is the middleware market?






38. _______________ frequently occur when you are in a state of automaticity.






39. What are the 3 media factors in fluctuation?






40. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






41. Values that are reflected in entertainment messages include what?






42. What are the two main components in the demographics pattern?






43. Every day & our baseline of media effects what?






44. What are examples of baseline factors?






45. what three forces shape the development of interactive media?






46. What does localism serve the needs of?






47. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






48. What is WOW?






49. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






50. Which type of violence is most prevalent on television?