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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three types of concentration?
Horizontal & vertical & conglomerate
Relates to the unconscious effects of advertising
Concentration & consolidation & centralization
Content of messages & context of portrayals & cognitive complexity of content
2. Describe product claims?
Confusing to the audience
Cognitive & emotional & moral
They are interactive
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
3. The media can have long and short term effects on what?
Media concentration & media deregulation
Shared commons & need for social networking & attraction of advertising support
Institutions & society & individuals
Good vs evil
4. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Temporary
Fluid intelligence
African Americans
65+ years of age
5. What is the way people group and classify things?
Opportunities vs addictions & goals
Conglomerate
60%
Conceptual differentiation
6. The number of ads for _______________ increases each year
Verbal violence
Prescription drugs
Horizontal & vertical & conglomerate
Recognize elements of the story
7. What are the two types of thinking?
Harder
Typical level of risk for an event
Vertical and lateral
Field independency
8. What are some examples of where advertisements can be found?
Verbal violence
Fluid intelligence
Media and messages
Toilets & schools & video games & etc.
9. Media ownership has big impact on...
When game developers market their game code to other game developers
People have control and control is decentralized
Media content
Concentration
10. In tv & gays are what?
More likely to appear in comedies than dramas
Media and personal
Individuals and society
Small
11. interactive media games are In what stage of development?
A digital game player's focus on steps in the process
Penetration
A digital game player's focus on steps in the process
Individuals and society
12. What does MMORPG stand for?
Concentration & consolidation & centralization
Massively Multiplayer Online Role Playing Game
Prescription drugs
Media and personal
13. What are the four types of niche audiences?
6
Ads making implicit claims that cannot be tested for the truth
Explorers & socializers & achievers & controllers
Tragedy & mystery & action/horror
14. Although African Americans are represented on television & portrayals rarely include....
Concentration & consolidation & centralization
More married women
African Americans
Discrimination and poverty impacting their lives
15. If you cry during a film & you are experiencing what type of effect?
Intentional
An attitudinal-type effect
Emotional
Manifest and process
16. What is telescoping?
Media concentration & media deregulation
Relaxing regulations
When you focus on the steps in the process
Factual and social
17. What are the two types of intelligence?
Crystalline & fluid
To compare the tragic characters & make the audience feel better
Goals & drives
Promotes
18. Every day & our baseline of media effects what?
Toilets & schools & video games & etc.
An informed decision
Can be at risk & shaped by media & own life factors
Conglomerate
19. What is a belief that control of important institutions should be in the hands of many through decentralization?
Institutions & society & individuals
To compare the tragic characters & make the audience feel better
Localism
Field independency & type of intelligence & type of thinking & conceptual differentiation
20. Which type of violence is most prevalent on television?
Baseline and fluctuation
Verbal violence
Ownership rules are relaxed
An attitudinal-type effect
21. Your _______ when you consume media content can alter your perception of and reaction to the content?
Richer
Automaticy
State
Crystalline & fluid
22. What is the ability to memorize facts?
Verbal violence
Being immersed deeply in a task that they lose track of time and place
Crystalline intelligence
Advertisers manipulating us into buying things we don't need
23. what happens in the media concentration?
Ownership rules are relaxed
Typical level of risk for an effect
More likely to appear in comedies than dramas
Individuals and society
24. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Baseline & fluctuation
By medium & society
Wikis
Telescoping
25. What does localism serve the needs of?
Media and personal
Baseline & fluctuation
Broadcasters to serve the public interest & convenience & and necessity
Individuals and society
26. What are the two main components in the demographics pattern?
Required broadcasters to serve the public's interest & convenience & & necessity
Field independency & type of intelligence & type of thinking & conceptual differentation
Field independency
Real world vs media world
27. In what 6 ways is advertising deceptive?
Deregulation & change in content & lack of access
Developmental maturity & knowledge structures & media exposure habits
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
28. In the formula & What are the 2 constraints?
By medium & society
Discrimination and poverty impacting their lives
Institutions
Conceptual differentiation
29. What are the two main forms of stereotyping?
Happiness is found in having things
Invisible & visible
State of mind & motivation & & degree of identification
The creation & formulas & & the social values of consumers
30. Long-term effects are ________ to notice than immediate effects.
Telescoping
Harder
Attitudinal
People share their work through open web sites
31. What are the two types of process effects?
Male
Manifest effect
Shared commons & need for social connection & & attraction of advertisers
Baseline and fluctuation
32. What two types of information is cognitive made up of?
Factual and social
Strong personal locus
Focus on steps in the process
Conglomerate
33. What is telescoping?
When you focus on the steps in the process
Pay for placement
Institutions
Field independency
34. In order to appeal to audiences & most stories begin with what?
Small
Conflict
Media and personal
Invisible & visible
35. What are the 3 media factors in fluctuation?
Institutions
Wikis
Conservative
Content of messages & context of portrayals & cognitive complexity of content
36. In tv & gays are what?
More likely to appear in comedies than dramas
Discrimination and poverty impacting their lives
The control of important institutions in the hads of all people
State of mind & motivation & & degree of identification
37. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Crystalline & fluid
Media and personal
Media concentration
38. What two types of information is cognitive made up of?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Psychological & emotional & cognitive
Factual and social
Shared commons & need for social contact & attraction of advertisers
39. to end up at the top of a Google search & a website must what?
Crystalline & fluid
Pay for placement
Good vs evil
Always occurring
40. According to the _______________ is the most challenging medium for telling stories
Shared commons & need for social contact & attraction of advertisers
Print vs tv news
Text & television
Macro-level effects
41. what three forces shape the development of interactive media?
An attitudinal-type effect
The media can provide us with information
1950s
Shared commons & need for social contact & attraction of advertisers
42. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
Public interest & prevention of monopolies & promoting diversity
Motivations & states & degree of identification
Different from
43. What did the Communications Act of 1934 require?
Being immersed deeply in a task that they lose track of time and place
Cognitive & emotional & moral
Broadcasters to serve the public interest & convenience & and necessity
60%
44. Where does the term wiki come from?
Tragedy & mystery & action/horror
Confusing to the audience
Hawaiian word wikiwiki
Can be addictive
45. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Localism
Viacom & CBS
Emotional
Media concentration & media deregulation
46. the rationale for regulation in broadcasting is based on what?
African Americans
Emotional
Public interest & prevention of monopolies & promoting diversity
Institutions & society & individuals
47. The business trend to consolidate has grown stronger than the government's impulse to...
Flow
Focus on steps in the process
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Regulate
48. What does a cognitive-effect means?
Strong personal locus
A digital game player's focus on steps in the process
Desensitization
The media can provide us with information
49. ______ are the influences we experience constantly from our exposure to media messages?
Goals & drives
Happiness is found in having things
Process effects
Federal Communications Commission
50. Like media programming companies & advertising agencies are also...
Concentrated
Horizontal
Institutions
Shared commons & need for social contact & attraction of advertisers