Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When does invisible stereotyping occur?






2. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






3. Give an example of the content of messages






4. What do interactive games have the power to do?






5. In the formula & What are the 2 constraints?






6. Describe baseline effects.






7. In what 6 ways is advertising deceptive?






8. When creating a new tv series & producers must work around various constraints. What are some constraints?






9. What is our personal locus made up of?






10. What was the first form of media games?






11. What is the natural ability to distinguish the singal and the noise in any message?






12. The internet is considered a viral spiral because it _________ innovation due to its network structure






13. the rationale for regulation in broadcasting is based on what?






14. What is the ability to be creative?






15. What are the three states of personal factors in fluctuation?






16. What is the natural ability to distinguish the signal and the noise in any message?






17. Describe fluctuation effects.






18. What is a wiki?






19. What is a mystery?






20. What must happen during television before commercial break?






21. What must happen during television before commercial break?






22. What are the three personal factors of fluctuation?






23. What is flow?






24. Many media effects are...






25. In what way (s) does advertising make us too materialistic?






26. What are the four types of niche audiences?






27. What are the four controversial content elements?






28. _______________ are societal changes that occur over a long period of time.






29. When does visible stereotyping occur?






30. What are the three types of concentration?






31. There is a trend of ______________ of ownership in the media






32. People with the ___________________ learn the most from the media






33. What are some fluctuation factors?






34. What marital status is more represented on tv?






35. What did the Communications Act of 1934 require?






36. _______________ frequently occur when you are in a state of automaticity.






37. What are the two types of responsibilites in advertising?






38. Long-term effects are ________ to notice than immediate effects.






39. What are some fluctuation factors?






40. When did the innovation stage for interactive media games begin?






41. People with the ___________________ learn the most from the media






42. Describe fluctuation effects.






43. What are the three parts of efficiency?






44. When does a digital game player get deeply immersed in the game and loses all track of time and place?






45. What percent of a typical newspaper is advertising?






46. What is the middleware market?






47. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






48. What does localism serve the needs of?






49. What is efficiency?

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50. what happens in the media concentration?