Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Playing interactive video games & particularly MMORPGs...
Can be addictive
Social and economic
Print vs tv news
Ownership rules are relaxed

2. What is a wiki?
Verbal violence
Shared commons & need for social networking & attraction of advertising support
Websites that allow users to add & edit material
Content of messages & context of portrayals & cognitive complexity of content

3. What is a baseline effect?
Vertical and lateral
Text & television
The typical level of risk for an effect
Niche audiences

4. When does visible stereotyping occur?
People share their work through open web sites
65+ years of age
Shared commons & need for social networking & attraction of advertising support
Simplistic and objectionable ways

5. What do interactive games have the power to do?
6
Relaxing regulations
Conglomerate
Condition audiences for repeat exposures

6. What gender is more popular on tv?
Male
Emotional
Influence of automatic bodily systems & beyond our conscious control
Positive because they are easy for viewers to recognize

7. What is subliminal advertising
Cognitive & emotional & moral
Relates to the unconscious effects of advertising
Different from
Small

8. to end up at the top of a Google search & a website must what?
Pay for placement
Macro-level effects
Opinions & beliefs & and values
Temporary

9. What do media exposure habits focus its attention on?
Media and messages
Hawaiian word wikiwiki
Websites that allow users to add & edit material
Vertical

10. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
State of mind & motivation & & degree of identification
Field independency & type of intelligence & type of thinking & conceptual differentiation
Federal Communications Commission

11. What percent of a typical newspaper is advertising?
Concentration
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
60%
1950s

12. Name the two types of process effects?
Baseline & fluctuation
Opportunities vs addictions & goals
Conflict
Stereotypes

13. What is telescoping?
An informed decision
Baseline & fluctuation
Localism and efficiency
Focus on steps in the process

14. There is a trend of ______________ of ownership in the media
Long-term
People share their work through open web sites
Fluid intelligence
Concentration

15. When did megamergers become popular?
Cognitive & emotional & moral
1980s & 1990s
Vertical and lateral
Localism and efficiency

16. What are the 3 developmental maturities?
Deceptive
High paid
Cognitive & emotional & moral
Stereotypes

17. According to the _______________ is the most challenging medium for telling stories
Text & television
Stereotypes
Conservative
They eliminated the legal barrier to competition across markets

18. What was the first form of media games?
Field independency & type of intelligence & type of thinking & conceptual differentiation
People have control and control is decentralized
Arcade games
Focus on steps in the process

19. What eliminated the legal barrier to competition across markets?
Confusing to the audience
Field independency
Media deregulation
3%

20. What is localism?
The control of important institutions in the hads of all people
People have control and control is decentralized
Shared commons & need for social connection & & attraction of advertisers
Being immersed deeply in a task that they lose track of time and place

21. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Efficiency
Institutions
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

22. In tv & gays are what?
Concentration
More likely to appear in comedies than dramas
Automaticy
Text & television

23. What is efficiency?

24. Media ownership has big impact on...
Good vs evil
Media and personal
Immediate
Media content

25. Popular criticism about advertising includes what?

26. Give an example of the content of messages
Field independency & type of intelligence & type of thinking & conceptual differentation
Being immersed deeply in a task that they lose track of time and place
Antisocial vs prosocial
We keep asking for more products

27. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Real world vs media world
Being immersed so deeply into a task so they lose track of all time and place
Stereotypes

28. according to the textbook & _____ are more likely to be represented in the television world than the real world.
State
African Americans
Dramas and situation comedies
Media concentration & media deregulation

29. What is tragedy used for?
Crystalline intelligence
Conflict
To compare the tragic characters & make the audience feel better
Concentrated

30. Describe product claims?
Stereotypes
Field independency
Confusing to the audience
Ads making implicit claims that cannot be tested for the truth

31. What best reflects the effects the media has on us?
Always occurring
Being immersed so deeply into a task so they lose track of all time and place
1950s
Crystalline & fluid

32. What was it when ownership rules were relaxed?
Positive because they are easy for viewers to recognize
Media concentration
During an exposure to a particular message
Relaxing regulations

33. interactive media games are In what stage of development?
Explorers & socializers & achievers & controllers
Penetration
Emotional
When game developers market their game code to other game developers

34. What are the three types of concentration?
1980s & 1990s
Try to solve the plot
Dramas and situation comedies
Horizontal & vertical & conglomerate

35. When does invisible stereotyping occur?
When whole segments of the population are ignored
Ads making implicit claims that cannot be tested for the truth
Drama & comedy & romance & reality series
1950s

36. What is localism?
The control of important institutions in the hads of all people
Shared commons & need for social connection & & attraction of advertisers
Institutions
Motivations & states & degree of identification

37. What are the four genres in the formula?
More likely to appear in comedies than dramas
Media content
Viacom & CBS
Drama & comedy & romance & reality series

38. What is the natural ability to distinguish the signal and the noise in any message?
Efficiency
Deregulation & change in content & lack of access
Field independency
The creation & formulas & & the social values of consumers

39. What are the two main forms of stereotyping?
Invisible & visible
Immediate
Can be addictive
Concentration

40. What are the four cognitive abilities?
3%
Process effects
Factual and social
Field independency & type of intelligence & type of thinking & conceptual differentation

41. Who does marketing target?
Focus on steps in the process
Niche audiences
Public interest & prevention of monopolies & promoting diversity
Deceptive

42. Popular criticism about advertising includes what?

43. What are the three parts of efficiency?
Concentration & consolidation & centralization
Shared commons & need for social connection & & attraction of advertisers
Verbal violence
People share their work through open web sites

44. What are the 3 subgenres of drama?
Can be addictive
Good vs evil
Tragedy & mystery & action/horror
Physiological

45. What was the biggest deal between any two media companies?
Individuals and society
Viacom & CBS
The typical level of risk for an effect
Being immersed so deeply into a task so they lose track of all time and place

46. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Can be addictive
Media content
Can be addictive

47. What percentage of video games earn a profit?
Conceptual differentiation
3%
Concentration & consolidation & centralization
Ownership rules are relaxed

48. What is telescoping?
More married women
When you focus on the steps in the process
Discrimination and poverty impacting their lives
World of Warcraft & $15 per month & an online game & most successful video game in the world

49. What are the three elements to a general story formula?
Media concentration
Conflict & climax & resolution
Richer
Can be at risk & shaped by media & own life factors

50. What are the two types of thinking?
Vertical and lateral
Cognitive
Process effects
Deceptive