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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the 3 media factors in fluctuation?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Content of messages & context of portrayals & cognitive complexity of content
Concentration & consolidation & centralization
Conservative
2. Describe manifest effects?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Baseline and fluctuation
Federal Communications Commission
Easily noticable
3. What are the three elements to a general story formula?
Conceptual differentiation
Conflict & climax & resolution
Immediate and long-term
Male
4. What is the middleware market?
Immediate and long-term
When game developers market their game code to other game developers
Localism
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
5. What is a mystery?
Localism
Try to solve the plot
Confusing to the audience
Simplistic and objectionable ways
6. When does invisible stereotyping occur?
When whole segments of the population are ignored
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
The typical level of risk for an effect
Baseline & fluctuation
7. What is flow?
Small
Being immersed deeply in a task that they lose track of time and place
Public interest & prevention of monopolies & promoting diversity
Influence of automatic bodily systems & beyond our conscious control
8. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Shared commons & need for social contact & attraction of advertisers
When fewer people control the media& there's a narrow range of voices
Prescription drugs
9. There is a trend of ______________ of ownership in the media
Concentration
Field independency
Field independency
Attitudinal
10. What are the two types of factors in fluctuation?
Media and personal
Cultivation & reinforcement
Attitudinal
Establish awareness of products & existence of products
11. What are the two timing factors?
Immediate and long-term
1980s & 1990s
A temporary effect
Small
12. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Niche audiences
Many companies
Immediate
13. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
They are interactive
Pay for placement
Good vs evil
14. The three forces that have shaped the development of the interactive mass media
High paid
Manifest and process
Shared commons & need for social networking & attraction of advertising support
Factual and social
15. What are examples of baseline factors?
Can be addictive
Developmental maturity & knowledge structures & media exposure habits
Media and messages
Simplistic and objectionable ways
16. In order to appeal to audiences & most stories begin with what?
Promotes
Cultivation & reinforcement
Conflict
Factual and social
17. What age is more represented on tv?
6
Vertical and lateral
Younger age
When you focus on the steps in the process
18. What ethnicity is overrepresented on tv?
More married women
During an exposure to a particular message
Whites
Process effects
19. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
A digital game player's focus on steps in the process
Strong personal locus
Concentrated
Emotional
20. What is a mystery?
Verbal violence
Try to solve the plot
Federal Communications Commission
Manifest effect
21. What is localism?
Institutions
Long-term
The control of important institutions in the hads of all people
Establish awareness of products & existence of products
22. The number of ads for _______________ increases each year
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Prescription drugs
Antisocial vs prosocial
Macro-level effects
23. Many media effects are...
Intentional
Always occurring
World of Warcraft & $15 per month & an online game & most successful video game in the world
Easily noticable
24. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Regulate
Confusing to the audience
World of Warcraft & $15 per month & an online game & most successful video game in the world
25. What are the two types of responsibilites in advertising?
Happiness is found in having things
Social and economic
Shared commons & need for social connection & & attraction of advertisers
Viacom & CBS
26. What eliminated the legal barrier to competition across markets?
Media deregulation
Massively Multiplayer Online Role Playing Game
Emotional
Crysalline and fluid
27. What marital status is more represented on tv?
More married women
Richer
Cognitive & emotional & moral
When fewer people control the media& there's a narrow range of voices
28. what happens in the media concentration?
Ownership rules are relaxed
Verbal violence
Concentration & consolidation & centralization
Motivations & states & degree of identification
29. What are the three states of personal factors in fluctuation?
Horizontal
Psychological & emotional & cognitive
Field independency
Pay for placement
30. What is the natural ability to distinguish the singal and the noise in any message?
Horizontal
Richer
When whole segments of the population are ignored
Field independency
31. What percentage of video games earn a profit?
3%
Federal Communications Commission
Can be at risk & shaped by media & own life factors
Desensitization
32. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Penetration
6
Condition audiences for repeat exposures
33. What are the four cognitive abilities?
Advertisers manipulating us into buying things we don't need
6
Field independency & type of intelligence & type of thinking & conceptual differentation
Media deregulation
34. In order to become media literate in interactive media & what do we need to establish?
Manifest effect
Baseline and fluctuation
Opportunities vs addictions & goals
A digital game player's focus on steps in the process
35. What are the two types of intelligence?
Crysalline and fluid
Temporary
African Americans
Strong personal locus
36. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Deregulation & change in content & lack of access
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Whites
37. What is an effect that happens during exposure to the media messages?
Real world vs media world
Action must build up
Long-term
Immediate
38. What are the two competing values?
Localism and efficiency
Arcade games
Developmental maturity & knowledge structures & media exposure habits
Condition audiences for repeat exposures
39. What is the process of flow?
Institutions
Being immersed so deeply into a task so they lose track of all time and place
Younger age
Automaticy
40. In order to become media literate in interactive media & what do we need to establish?
By medium & society
Opportunities vs addictions & goals
Positive because they are easy for viewers to recognize
When game developers market their game code to other game developers
41. What are the two long-term attitudinal effects?
Determines a person's media exposure habits
To compare the tragic characters & make the audience feel better
Crystalline intelligence
Cultivation & reinforcement
42. What best reflects the effects the media has on us?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Discrimination and poverty impacting their lives
Whites
Always occurring
43. What is Web 2.0?
1980s & 1990s
Concentration & consolidation & centralization
Content of messages & context of portrayals & cognitive complexity of content
People share their work through open web sites
44. Media ownership has big impact on...
Media content
Automaticy
Localism
Pay for placement
45. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Flow & telescoping
Institutions
3%
46. When a digital game has been designed well & it delivers an experience to players through what?
Being immersed so deeply into a task so they lose track of all time and place
Media deregulation
Harder
Flow & telescoping
47. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Cognitive
48. When did megamergers become popular?
Institutions & society & individuals
Public interest & prevention of monopolies & promoting diversity
1980s & 1990s
Immediate and long-term
49. When does visible stereotyping occur?
Concentration
Deregulation & change in content & lack of access
Simplistic and objectionable ways
Explorers & socializers & achievers & controllers
50. when one media company buys smaller companies of the same type & what type of concentration is this?
Pay for placement
Horizontal
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Verbal violence