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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Values that are reflected in entertainment messages include what?
Happiness is found in having things
CEOs holding a greater concentration of power
Explorers & socializers & achievers & controllers
Establish awareness of products & existence of products
2. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Manifest and process
The control of important institutions in the hads of all people
Hawaiian word wikiwiki
3. What is the ability to memorize facts?
Crystalline intelligence
Pay for placement
Ads making implicit claims that cannot be tested for the truth
Influence of automatic bodily systems & beyond our conscious control
4. What two types of information is cognitive made up of?
Concentration
By medium & society
60%
Factual and social
5. What are the two types of factors in fluctuation?
Media and personal
Deceptive
Institutions & society & individuals
Cultivation & reinforcement
6. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Media concentration
Tragedy & mystery & action/horror
Field independency
Long-term
7. What is telescoping?
Influence of automatic bodily systems & beyond our conscious control
Focus on steps in the process
They are interactive
CEOs holding a greater concentration of power
8. What government organization monitors tv and radio programming to determine if it is obscene or not?
Small
Action must build up
Media deregulation
Federal Communications Commission
9. according to the textbook & which occupation is the most prevalent in the television world?
Individuals and society
A digital game player's focus on steps in the process
Medical workers
Different from
10. What is telescoping?
Action must build up
Institutions
When you focus on the steps in the process
Field independency & type of intelligence & type of thinking & conceptual differentiation
11. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Ads making implicit claims that cannot be tested for the truth
Horizontal & vertical & conglomerate
Vertical and lateral
12. When did the innovation stage for interactive media games begin?
Federal Communications Commission
1950s
Arcade games
Viacom & CBS
13. Many media effects are...
Explorers & socializers & achievers & controllers
Intentional
Toilets & schools & video games & etc.
Prescription drugs
14. when does immediate effects occur?
Different from
Emotional
3%
During an exposure to a particular message
15. When did megamergers become popular?
More likely to appear in comedies than dramas
Many companies
Invisible & visible
1980s & 1990s
16. What are the three states of personal factors in fluctuation?
Massively Multiplayer Online Role Playing Game
Psychological & emotional & cognitive
Concentration & consolidation & centralization
Shared commons & need for social contact & attraction of advertisers
17. What ethnicity is overrepresented on tv?
Pay for placement
Ownership rules are relaxed
Whites
Opinions & beliefs & and values
18. ________ are beneficial because they allow for the creation of collective knowledge
Deceptive
When game developers market their game code to other game developers
Whites
Wikis
19. Although African Americans are represented on television & portrayals rarely include....
Field independency
Discrimination and poverty impacting their lives
Establish awareness of products & existence of products
They eliminated the legal barrier to competition across markets
20. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Niche audiences
A temporary effect
Concentration
Conglomerate
21. What are the four cognitive abilities?
Concentrated
Field independency & type of intelligence & type of thinking & conceptual differentation
Baseline and fluctuation
Antisocial vs prosocial
22. Long-term effects are ________ to notice than immediate effects.
Regulate
Largest amount of knowledge
Influence of automatic bodily systems & beyond our conscious control
Harder
23. What are examples of baseline factors?
Unintentional effects
Many companies
Largest amount of knowledge
Developmental maturity & knowledge structures & media exposure habits
24. what force competes against the ethnic of localism?
High paid
Efficiency
Emotional
Localism
25. The video industry has 'a good deal of vertical integration'. What does this mean?
When fewer people control the media& there's a narrow range of voices
When fewer people control the media& there's a narrow range of voices
The company that owns the platform also develops the games and distributes them
Flow
26. What does the personal locus do?
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27. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
1950s
Vertical and lateral
Wikis
28. What are the four controversial content elements?
The typical level of risk for an effect
Sex & violence & language & sexual orientation
Motivations & states & degree of identification
Penetration
29. There is a trend of ______________ of ownership in the media
Good vs evil
Deregulation & change in content & lack of access
Small
Concentration
30. What is a wiki?
Stereotypes
Websites that allow users to add & edit material
Cultivation & reinforcement
Sex & violence & language & sexual orientation
31. When does visible stereotyping occur?
3%
Simplistic and objectionable ways
Wikis
Concentrated
32. What does attitudinal effects create and shape?
Explorers & socializers & achievers & controllers
Motivations & states & degree of identification
Media and messages
Opinions & beliefs & and values
33. Describe fluctuation effects.
An informed decision
Temporary
Regulate
Immediate
34. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Can be addictive
Confusing to the audience
Cultivation & reinforcement
Flow
35. what happens in the media concentration?
Condition audiences for repeat exposures
Promotes
When fewer people control the media& there's a narrow range of voices
Ownership rules are relaxed
36. Where does the term wiki come from?
They are interactive
Hawaiian word wikiwiki
Displacement of other activities
Massively Multiplayer Online Role Playing Game
37. What do megamergers result in?
Text & television
CEOs holding a greater concentration of power
Always occurring
Dramas and situation comedies
38. When does visible stereotyping occur?
Positive because they are easy for viewers to recognize
Field independency
Simplistic and objectionable ways
Antisocial vs prosocial
39. when does immediate effects occur?
Content of messages & context of portrayals & cognitive complexity of content
Flow & telescoping
During an exposure to a particular message
Discrimination and poverty impacting their lives
40. In tv & gays are what?
More likely to appear in comedies than dramas
Baseline and fluctuation
An attitudinal-type effect
Vertical and lateral
41. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Prescription drugs
Media concentration & media deregulation
Process effects
Cognitive
42. Consumers use the formula to do what?
Positive because they are easy for viewers to recognize
More married women
Discrimination and poverty impacting their lives
Recognize elements of the story
43. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Flow & telescoping
An attitudinal-type effect
During an exposure to a particular message
Field independency & type of intelligence & type of thinking & conceptual differentation
44. Name the two types of process effects?
Focus on steps in the process
1950s
Baseline & fluctuation
Social and economic
45. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Always occurring
When fewer people control the media& there's a narrow range of voices
Small
46. What age is more represented on tv?
Younger age
Concentration
Ownership rules are relaxed
Physiological
47. What is efficiency?
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48. What must happen during television before commercial break?
Vertical
Action must build up
Male
Ads making implicit claims that cannot be tested for the truth
49. Which type of violence is most prevalent on television?
Desensitization
Explorers & socializers & achievers & controllers
Richer
Verbal violence
50. What are the three personal factors of fluctuation?
Conservative
Telescoping
The company that owns the platform also develops the games and distributes them
Motivations & states & degree of identification