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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a belief that control of important institutions should be in the hands of many through decentralization?
Condition audiences for repeat exposures
When you focus on the steps in the process
Localism
Positive because they are easy for viewers to recognize
2. Many media effects are...
Intentional
Concentration
Flow & telescoping
Conflict
3. What does MMORPG stand for?
Richer
Massively Multiplayer Online Role Playing Game
Social and economic
Wikis
4. What are the two types of media effects?
Cultivation & reinforcement
Manifest and process
Manifest effect
Goals & drives
5. Although African Americans are represented on television & portrayals rarely include....
Typical level of risk for an event
Discrimination and poverty impacting their lives
Field independency & type of intelligence & type of thinking & conceptual differentation
Websites that allow users to add & edit material
6. Describe manifest effects?
Regulate
Media and messages
Easily noticable
When whole segments of the population are ignored
7. What are the three types of concentration?
Horizontal & vertical & conglomerate
Unintentional effects
Ads making implicit claims that cannot be tested for the truth
Happiness is found in having things
8. What is the ability to memorize facts?
Confusing to the audience
Attitudinal
Crystalline intelligence
Process effects
9. Popular criticism about advertising includes what?
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10. Describe product claims?
High paid
Try to solve the plot
Media concentration
Confusing to the audience
11. to end up at the top of a Google search & a website must what?
CEOs holding a greater concentration of power
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Immediate
Pay for placement
12. If you cry during a film & you are experiencing what type of effect?
Emotional
Crystalline intelligence
An attitudinal-type effect
High paid
13. What is Web 2.0?
Physiological
We keep asking for more products
Vertical
People share their work through open web sites
14. Values that are reflected in entertainment messages include what?
Happiness is found in having things
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
We keep asking for more products
Developmental maturity & knowledge structures & media exposure habits
15. Give an example of the content of messages
State
Explorers & socializers & achievers & controllers
Antisocial vs prosocial
Baseline & fluctuation
16. The three forces that have shaped the development of the interactive mass media
Younger age
The media can provide us with information
Shared commons & need for social networking & attraction of advertising support
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
17. what three forces shape the development of interactive media?
Pay for placement
Shared commons & need for social contact & attraction of advertisers
Baseline & fluctuation
More likely to appear in comedies than dramas
18. What socioeconomic status is more represented?
Richer
Shared commons & need for social contact & attraction of advertisers
65+ years of age
Process effects
19. When does visible stereotyping occur?
More likely to appear in comedies than dramas
Concentration
Simplistic and objectionable ways
65+ years of age
20. when does immediate effects occur?
Websites that allow users to add & edit material
Different from
Conflict
During an exposure to a particular message
21. When did megamergers become popular?
Media concentration & media deregulation
1980s & 1990s
They eliminated the legal barrier to competition across markets
Long-term
22. What percent of a typical newspaper is advertising?
Viacom & CBS
Psychological & emotional & cognitive
Goals & drives
60%
23. Playing interactive video games & particularly MMORPGs...
Create successful products
People have control and control is decentralized
Vertical
Can be addictive
24. What eliminated the legal barrier to competition across markets?
Efficiency
Media deregulation
Hawaiian word wikiwiki
Pay for placement
25. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
World of Warcraft & $15 per month & an online game & most successful video game in the world
Concentration & consolidation & centralization
1950s
Localism
26. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Crystalline intelligence
When whole segments of the population are ignored
Conflict & climax & resolution
Stereotypes
27. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Regulate
Media concentration
Flow
Macro-level effects
28. What percentage of video games earn a profit?
Horizontal
3%
Influence of automatic bodily systems & beyond our conscious control
Immediate and long-term
29. what happens in the media concentration?
Ownership rules are relaxed
Stereotypes
Harder
Vertical and lateral
30. Issues of concern regarding merger activity includes what?
Being immersed deeply in a task that they lose track of time and place
Deregulation & change in content & lack of access
Fluid intelligence
The control of important institutions in the hads of all people
31. Describe baseline effects.
Typical level of risk for an event
Verbal violence
Goals & drives
People share their work through open web sites
32. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Prescription drugs
Action must build up
Long-term
33. In what 6 ways is advertising deceptive?
Displacement of other activities
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Try to solve the plot
Automaticy
34. What are the four types of niche audiences?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Real world vs media world
Motivations & states & degree of identification
Explorers & socializers & achievers & controllers
35. 'Bad' language in the media is what?
Penetration
People share their work through open web sites
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Federal Communications Commission
36. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Media and messages
Ownership rules are relaxed
Toilets & schools & video games & etc.
37. interactive media games are In what stage of development?
Institutions & society & individuals
Penetration
The creation & formulas & & the social values of consumers
We keep asking for more products
38. Describe fluctuation effects.
Temporary
Viacom & CBS
Social and economic
Field independency
39. What is flow?
More married women
Being immersed deeply in a task that they lose track of time and place
Small
Explorers & socializers & achievers & controllers
40. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Temporary
Field independency
Goals & drives
41. What is baseline effects?
Factual and social
Concentrated
Can be addictive
Typical level of risk for an effect
42. There is a trend of ______________ of ownership in the media
6
Media and messages
An attitudinal-type effect
Concentration
43. What must happen during television before commercial break?
Baseline and fluctuation
Media concentration & media deregulation
Action must build up
Toilets & schools & video games & etc.
44. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
We keep asking for more products
An attitudinal-type effect
Institutions
People have control and control is decentralized
45. What is action/horror?
Field independency & type of intelligence & type of thinking & conceptual differentiation
The creation & formulas & & the social values of consumers
People have control and control is decentralized
Good vs evil
46. What do megamergers result in?
Horizontal & vertical & conglomerate
CEOs holding a greater concentration of power
Advertisers manipulating us into buying things we don't need
Strong personal locus
47. What are stereotypes on tv?
Print vs tv news
Positive because they are easy for viewers to recognize
Immediate and long-term
Ads making implicit claims that cannot be tested for the truth
48. When creating a new tv series & producers must work around various constraints. What are some constraints?
Harder
Largest amount of knowledge
Baseline and fluctuation
The creation & formulas & & the social values of consumers
49. What was it when ownership rules were relaxed?
Field independency
3%
Media concentration
60%
50. What are the three elements to a general story formula?
Typical level of risk for an event
Conflict & climax & resolution
Localism and efficiency
Cognitive
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