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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In order to become media literate in interactive media & what do we need to establish?
Media deregulation
Opportunities vs addictions & goals
Condition audiences for repeat exposures
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
2. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
People have control and control is decentralized
Viacom & CBS
Developmental maturity & knowledge structures & media exposure habits
3. Many media effects are...
Immediate and long-term
Displacement of other activities
Easily noticable
Intentional
4. People with the ___________________ learn the most from the media
Macro-level effects
Automaticy
Largest amount of knowledge
Displacement of other activities
5. what force competes against the ethnic of localism?
Efficiency
Typical level of risk for an event
Media content
Relates to the unconscious effects of advertising
6. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Social and economic
Baseline and fluctuation
Attitudinal
Field independency
7. Playing interactive video games & particularly MMORPGs...
Being immersed deeply in a task that they lose track of time and place
Can be addictive
Viacom & CBS
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
8. when does immediate effects occur?
During an exposure to a particular message
Manifest and process
Pay for placement
Displacement of other activities
9. What is our personal locus made up of?
Sex & violence & language & sexual orientation
Goals & drives
People share their work through open web sites
Arcade games
10. What are the three states of personal factors in fluctuation?
Conceptual differentiation
Prescription drugs
Psychological & emotional & cognitive
Focus on steps in the process
11. What ethnicity is overrepresented on tv?
Antisocial vs prosocial
Whites
State
Concentration
12. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Promotes
An informed decision
During an exposure to a particular message
Recognize elements of the story
13. Unintentional effects often occur when we are in a state of...
Dramas and situation comedies
Many companies
Invisible & visible
Automaticy
14. Who does marketing target?
Good vs evil
Intentional
Regulate
Niche audiences
15. Explain localism
State
People have control and control is decentralized
Shared commons & need for social contact & attraction of advertisers
Stereotypes
16. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Fluid intelligence
Vertical and lateral
Intentional
Manifest effect
17. Long-term effects are ________ to notice than immediate effects.
Media concentration
Harder
Social and economic
Typical level of risk for an effect
18. Popular criticism about advertising includes what?
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19. It is clear that the media is completely controlled by what?
Many companies
Field independency
The control of important institutions in the hads of all people
Localism
20. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Concentrated
65+ years of age
Field independency
Cognitive
21. When did megamergers become popular?
Websites that allow users to add & edit material
1980s & 1990s
Deregulation & change in content & lack of access
Determines a person's media exposure habits
22. What are the two types of factors in fluctuation?
Media deregulation
Media and personal
CEOs holding a greater concentration of power
Niche audiences
23. What best reflects the effects the media has on us?
A temporary effect
Vertical and lateral
Media and personal
Always occurring
24. Consumers use the formula to do what?
Opportunities vs addictions & goals
During an exposure to a particular message
Recognize elements of the story
Temporary
25. What age is more represented on tv?
Younger age
Harder
Prescription drugs
Horizontal & vertical & conglomerate
26. In what 6 ways is advertising deceptive?
Wikis
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Opinions & beliefs & and values
1950s
27. In order to appeal to audiences & most stories begin with what?
Unintentional effects
Younger age
Conflict
Physiological
28. What percentage of video games earn a profit?
Institutions
Media and messages
3%
Institutions & society & individuals
29. What are the six baseline influencing factors?
Harder
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Shared commons & need for social contact & attraction of advertisers
Process effects
30. What is the most prevalent media effect?
Localism
Explorers & socializers & achievers & controllers
Focus on steps in the process
Cognitive
31. What are the 3 developmental maturities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Vertical and lateral
Long-term
Cognitive & emotional & moral
32. What is telescoping?
When you focus on the steps in the process
When fewer people control the media& there's a narrow range of voices
Conflict
Typical level of risk for an event
33. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Tragedy & mystery & action/horror
Penetration
Pay for placement
34. What are the two main components in the demographics pattern?
Penetration
Positive because they are easy for viewers to recognize
Real world vs media world
Institutions
35. What is a mystery?
Try to solve the plot
Telescoping
Ownership rules are relaxed
Typical level of risk for an event
36. Describe product claims?
Field independency
Media concentration & media deregulation
Confusing to the audience
Crysalline and fluid
37. What was the first form of media games?
Penetration
To compare the tragic characters & make the audience feel better
Arcade games
Prescription drugs
38. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Good vs evil
Regulate
Media concentration & media deregulation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
39. What are the three parts of efficiency?
State of mind & motivation & & degree of identification
Desensitization
Broadcasters to serve the public interest & convenience & and necessity
Concentration & consolidation & centralization
40. When does a digital game player get deeply immersed in the game and loses all track of time and place?
60%
Flow
Physiological
When whole segments of the population are ignored
41. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Manifest effect
Younger age
An attitudinal-type effect
42. What are the two main forms of stereotyping?
A temporary effect
An informed decision
Localism
Invisible & visible
43. People who have a ________________ have more awareness of the effects process
Regulate
1950s
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Strong personal locus
44. What did the Communications Act of 1934 require?
Crysalline and fluid
Broadcasters to serve the public interest & convenience & and necessity
1980s & 1990s
The control of important institutions in the hads of all people
45. What are the four controversial content elements?
Content of messages & context of portrayals & cognitive complexity of content
State of mind & motivation & & degree of identification
World of Warcraft & $15 per month & an online game & most successful video game in the world
Sex & violence & language & sexual orientation
46. Media ownership has big impact on...
Media content
Flow & telescoping
Younger age
Horizontal & vertical & conglomerate
47. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Desensitization
During an exposure to a particular message
Tragedy & mystery & action/horror
48. What are characteristics that have shaped the development of interactive media?
Immediate and long-term
Influence of automatic bodily systems & beyond our conscious control
Shared commons & need for social connection & & attraction of advertisers
Process effects
49. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media concentration & media deregulation
Ads making implicit claims that cannot be tested for the truth
50. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Recognize elements of the story
Confusing to the audience
Media concentration & media deregulation
Concentration