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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Advertisers manipulating us into buying things we don't need
Regulate
Flow
Social and economic
2. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Immediate and long-term
Print vs tv news
Influences
Cognitive
3. When did megamergers become popular?
Pay for placement
1980s & 1990s
Concentration
Institutions
4. What age is more represented on tv?
Younger age
Conglomerate
Recognize elements of the story
Concentration & consolidation & centralization
5. Popular criticism about advertising includes what?
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6. What is WOW?
Different from
Crystalline & fluid
World of Warcraft & $15 per month & an online game & most successful video game in the world
Antisocial vs prosocial
7. What are the 3 developmental maturities?
State of mind & motivation & & degree of identification
Cognitive & emotional & moral
Prescription drugs
Conflict
8. Describe manifest effects?
Try to solve the plot
Motivations & states & degree of identification
Easily noticable
To compare the tragic characters & make the audience feel better
9. What do interactive games have the power to do?
Promotes
The typical level of risk for an effect
Condition audiences for repeat exposures
A digital game player's focus on steps in the process
10. What are some examples of where advertisements can be found?
Typical level of risk for an effect
The creation & formulas & & the social values of consumers
Toilets & schools & video games & etc.
Regulate
11. The three forces that have shaped the development of the interactive mass media
Manifest and process
Shared commons & need for social networking & attraction of advertising support
World of Warcraft & $15 per month & an online game & most successful video game in the world
Medical workers
12. What was the first form of media games?
Macro-level effects
Process effects
Advertisers manipulating us into buying things we don't need
Arcade games
13. Give an example of the cognitive complexity of content
Media and personal
Cultivation & reinforcement
Print vs tv news
Crystalline & fluid
14. What are characteristics that have shaped the development of interactive media?
Invisible & visible
Crysalline and fluid
Shared commons & need for social connection & & attraction of advertisers
More likely to appear in comedies than dramas
15. It is clear that the media is completely controlled by what?
Establish awareness of products & existence of products
Relaxing regulations
Many companies
Typical level of risk for an effect
16. _______________ are societal changes that occur over a long period of time.
Shared commons & need for social connection & & attraction of advertisers
Cognitive & emotional & moral
Motivations & states & degree of identification
Macro-level effects
17. What is a wiki?
Institutions
Baseline & fluctuation
Websites that allow users to add & edit material
Intentional
18. What are the three parts of efficiency?
1980s & 1990s
Concentration
Flow & telescoping
Concentration & consolidation & centralization
19. what happens in the media concentration?
Telescoping
Ownership rules are relaxed
Happiness is found in having things
Conceptual differentiation
20. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Field independency & type of intelligence & type of thinking & conceptual differentation
Field independency & type of intelligence & type of thinking & conceptual differentiation
Content of messages & context of portrayals & cognitive complexity of content
21. What is a belief that control of important institutions should be in the hands of many through decentralization?
Simplistic and objectionable ways
Localism
Field independency
Being immersed deeply in a task that they lose track of time and place
22. What is an effect that happens during exposure to the media messages?
They are interactive
Immediate
Influences
Cognitive
23. When did megamergers become popular?
Text & television
By medium & society
1980s & 1990s
Different from
24. In tv & gays are what?
Content of messages & context of portrayals & cognitive complexity of content
More likely to appear in comedies than dramas
Media deregulation
Fluid intelligence
25. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Displacement of other activities
Psychological & emotional & cognitive
26. The number of ads for _______________ increases each year
Niche audiences
Vertical and lateral
Sex & violence & language & sexual orientation
Prescription drugs
27. What are the four cognitive abilities?
Flow & telescoping
Invisible & visible
Immediate
Field independency & type of intelligence & type of thinking & conceptual differentiation
28. What is the natural ability to distinguish the signal and the noise in any message?
Text & television
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Stereotypes
Field independency
29. What are the six baseline influencing factors?
Establish awareness of products & existence of products
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
African Americans
State
30. What are the two types of process effects?
Shared commons & need for social networking & attraction of advertising support
Deregulation & change in content & lack of access
Physiological
Baseline and fluctuation
31. What did the Communications Act of 1934 require?
Psychological & emotional & cognitive
Localism and efficiency
Broadcasters to serve the public interest & convenience & and necessity
When you focus on the steps in the process
32. What is baseline effects?
Media concentration
Ownership rules are relaxed
Typical level of risk for an effect
Easily noticable
33. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Tragedy & mystery & action/horror
Discrimination and poverty impacting their lives
Younger age
34. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Real world vs media world
Conglomerate
Print vs tv news
The company that owns the platform also develops the games and distributes them
35. What is the way people group and classify things?
Deceptive
Conceptual differentiation
Motivations & states & degree of identification
African Americans
36. What is flow?
Being immersed deeply in a task that they lose track of time and place
Media concentration & media deregulation
Simplistic and objectionable ways
Field independency & type of intelligence & type of thinking & conceptual differentiation
37. to end up at the top of a Google search & a website must what?
Viacom & CBS
Pay for placement
Opportunities vs addictions & goals
Crysalline and fluid
38. Your _______ when you consume media content can alter your perception of and reaction to the content?
Horizontal
State
Influence of automatic bodily systems & beyond our conscious control
Simplistic and objectionable ways
39. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Telescoping
Crysalline and fluid
A digital game player's focus on steps in the process
40. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Flow
Vertical
Field independency & type of intelligence & type of thinking & conceptual differentiation
41. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
Concentration
Emotional
Male
42. What are the two types of intelligence?
When fewer people control the media& there's a narrow range of voices
60%
Crysalline and fluid
Crystalline & fluid
43. Give an example of the content of messages
African Americans
Antisocial vs prosocial
Media concentration & media deregulation
Cognitive
44. Long-term effects are ________ to notice than immediate effects.
Factual and social
Media and personal
Websites that allow users to add & edit material
Harder
45. Describe fluctuation effects.
Vertical
Public interest & prevention of monopolies & promoting diversity
Temporary
Typical level of risk for an event
46. Explain localism
Opportunities vs addictions & goals
More married women
People have control and control is decentralized
Immediate and long-term
47. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Vertical and lateral
Long-term
Media and messages
Typical level of risk for an event
48. What does localism serve the needs of?
Physiological
Individuals and society
Conflict & climax & resolution
The creation & formulas & & the social values of consumers
49. Who does marketing target?
Vertical and lateral
They eliminated the legal barrier to competition across markets
Largest amount of knowledge
Niche audiences
50. Issues of concern regarding merger activity includes what?
Advertisers manipulating us into buying things we don't need
Media concentration
Media concentration & media deregulation
Deregulation & change in content & lack of access
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