Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is our personal locus made up of?






2. What age is more represented on tv?






3. What ethnicity is overrepresented on tv?






4. What marital status is more represented on tv?






5. What gender is more popular on tv?






6. What socioeconomic status is more represented?






7. What are the two types of process effects?






8. what types of audiences have marketers of digital games identified as?






9. What occupation is more represented on tv?






10. Every day & our baseline of media effects what?






11. The video industry has 'a good deal of vertical integration'. What does this mean?






12. Creators use the formula to do what?






13. It is clear that the media is completely controlled by what?






14. People who have a ________________ have more awareness of the effects process






15. What are the two major effects from the telecommunications competition & deregulation act of 1996?






16. What is a mystery?






17. What is the ability to be creative?






18. What is fluctuation effect?






19. What is the natural ability to distinguish the signal and the noise in any message?






20. What is tragedy used for?






21. People with the ___________________ learn the most from the media






22. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






23. What is the long-term emotional effect?






24. What are characteristics that have shaped the development of interactive media?






25. In the formula & What are the 2 constraints?






26. What is Web 2.0?






27. In order to become media literate in interactive media & what do we need to establish?






28. What is the middleware market?






29. What do megamergers result in?






30. What is a belief that control of important institutions should be in the hands of many through decentralization?






31. What are the two competing values?






32. What is a physiological effect?






33. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






34. when does immediate effects occur?






35. Give an example of the content of messages






36. What does the term telescoping refer to?

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37. What are some fluctuation factors?






38. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






39. What are the two types of intelligence?






40. What are some fluctuation factors?






41. The media can have long and short term effects on what?






42. Although African Americans are represented on television & portrayals rarely include....






43. What does localism serve the needs of?






44. Like other media & the internet is now mature enough to suffer from...






45. Which type of violence is most prevalent on television?






46. What are the three elements to a general story formula?






47. What are the three types of concentration?






48. Your _______ when you consume media content can alter your perception of and reaction to the content?






49. _______________ frequently occur when you are in a state of automaticity.






50. What are the two types of responsibilites in advertising?