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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
The control of important institutions in the hads of all people
Media and personal
Toilets & schools & video games & etc.
2. Playing interactive video games & particularly MMORPGs...
Field independency & type of intelligence & type of thinking & conceptual differentation
Can be addictive
Conflict & climax & resolution
Good vs evil
3. What is efficiency?
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4. Describe manifest effects?
Easily noticable
1980s & 1990s
The creation & formulas & & the social values of consumers
To compare the tragic characters & make the audience feel better
5. What does the personal locus do?
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6. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
When whole segments of the population are ignored
Field independency & type of intelligence & type of thinking & conceptual differentiation
Shared commons & need for social connection & & attraction of advertisers
7. What happens in the media deregulation?
Cultivation & reinforcement
Fluid intelligence
Deceptive
They eliminated the legal barrier to competition across markets
8. What is the process of flow?
Broadcasters to serve the public interest & convenience & and necessity
Being immersed so deeply into a task so they lose track of all time and place
Prescription drugs
Attitudinal
9. Creators use the formula to do what?
Text & television
Create successful products
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
They are interactive
10. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Localism
People share their work through open web sites
Vertical
Field independency
11. What percent of a typical newspaper is advertising?
60%
Dramas and situation comedies
Typical level of risk for an effect
Attitudinal
12. There is a trend of ______________ of ownership in the media
Conceptual differentiation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Field independency
Concentration
13. What is the way people group and classify things?
Easily noticable
Typical level of risk for an event
Conceptual differentiation
Field independency
14. Name the two types of process effects?
Tragedy & mystery & action/horror
Concentration
Baseline & fluctuation
Federal Communications Commission
15. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Male
Deregulation & change in content & lack of access
Motivations & states & degree of identification
16. Describe manifest effects?
Vertical
Relaxing regulations
Easily noticable
Process effects
17. What is the ability to memorize facts?
Institutions
Field independency & type of intelligence & type of thinking & conceptual differentiation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Crystalline intelligence
18. What are the three personal factors of fluctuation?
To compare the tragic characters & make the audience feel better
Factual and social
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Motivations & states & degree of identification
19. What are the two main components in the demographics pattern?
Automaticy
Localism
Real world vs media world
The typical level of risk for an effect
20. What are characteristics that have shaped the development of interactive media?
Media concentration & media deregulation
Easily noticable
Shared commons & need for social connection & & attraction of advertisers
Concentrated
21. In the formula & What are the 2 constraints?
Easily noticable
They are interactive
CEOs holding a greater concentration of power
By medium & society
22. Which type of violence is most prevalent on television?
Verbal violence
Stereotypes
Arcade games
Positive because they are easy for viewers to recognize
23. What marital status is more represented on tv?
Conglomerate
Niche audiences
More likely to appear in comedies than dramas
More married women
24. When did megamergers become popular?
Public interest & prevention of monopolies & promoting diversity
1980s & 1990s
Vertical
Field independency & type of intelligence & type of thinking & conceptual differentiation
25. What are the four cognitive abilities?
Immediate
Field independency
Fluid intelligence
Field independency & type of intelligence & type of thinking & conceptual differentiation
26. What do interactive games have the power to do?
Physiological
Condition audiences for repeat exposures
They are interactive
Individuals and society
27. What is flow?
Regulate
More married women
When game developers market their game code to other game developers
Being immersed deeply in a task that they lose track of time and place
28. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
An informed decision
Invisible & visible
When fewer people control the media& there's a narrow range of voices
Stereotypes
29. What is baseline effects?
Localism
Typical level of risk for an effect
Small
65+ years of age
30. In what 6 ways is advertising deceptive?
Conservative
Arcade games
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Whites
31. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Real world vs media world
Physiological
Small
Emotional
32. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Relaxing regulations
Field independency & type of intelligence & type of thinking & conceptual differentiation
When you focus on the steps in the process
33. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Explorers & socializers & achievers & controllers
Emotional
Medical workers
34. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Being immersed deeply in a task that they lose track of time and place
Horizontal & vertical & conglomerate
Concentration & consolidation & centralization
35. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
3%
Largest amount of knowledge
36. What are the four cognitive abilities?
Typical level of risk for an event
Media and personal
Field independency & type of intelligence & type of thinking & conceptual differentation
Action must build up
37. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Relates to the unconscious effects of advertising
Opinions & beliefs & and values
Telescoping
38. What are the two types of intelligence?
Crystalline & fluid
Media and personal
Concentration & consolidation & centralization
Concentration
39. What do megamergers result in?
CEOs holding a greater concentration of power
They are interactive
State of mind & motivation & & degree of identification
Richer
40. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Opinions & beliefs & and values
Vertical and lateral
Shared commons & need for social contact & attraction of advertisers
41. The business trend to consolidate has grown stronger than the government's impulse to...
Harder
Baseline & fluctuation
Regulate
The typical level of risk for an effect
42. what happens in the media concentration?
Media deregulation
Cultivation & reinforcement
Ownership rules are relaxed
Positive because they are easy for viewers to recognize
43. What is a physiological effect?
The typical level of risk for an effect
Influence of automatic bodily systems & beyond our conscious control
Relates to the unconscious effects of advertising
Media concentration & media deregulation
44. _______________ are societal changes that occur over a long period of time.
Field independency
Macro-level effects
Conceptual differentiation
Temporary
45. The number of ads for _______________ increases each year
Field independency
Media and personal
Relates to the unconscious effects of advertising
Prescription drugs
46. What was the biggest deal between any two media companies?
Simplistic and objectionable ways
Opportunities vs addictions & goals
A temporary effect
Viacom & CBS
47. When did megamergers become popular?
When whole segments of the population are ignored
Media and messages
1980s & 1990s
An informed decision
48. When a digital game has been designed well & it delivers an experience to players through what?
Conglomerate
6
Flow & telescoping
Institutions
49. What is the natural ability to distinguish the signal and the noise in any message?
Tragedy & mystery & action/horror
Field independency
1980s & 1990s
When you focus on the steps in the process
50. Give an example of the content of messages
Cognitive
Conceptual differentiation
Antisocial vs prosocial
Happiness is found in having things