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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What was the first form of media games?
Arcade games
During an exposure to a particular message
Flow & telescoping
Fluid intelligence
2. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Localism
A digital game player's focus on steps in the process
Factual and social
An attitudinal-type effect
3. What are characteristics that have shaped the development of interactive media?
Conflict & climax & resolution
Media deregulation
Shared commons & need for social connection & & attraction of advertisers
State
4. People who have a ________________ have more awareness of the effects process
Automaticy
3%
Strong personal locus
Cognitive & emotional & moral
5. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Shared commons & need for social contact & attraction of advertisers
An attitudinal-type effect
When whole segments of the population are ignored
More likely to appear in comedies than dramas
6. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
A digital game player's focus on steps in the process
Conglomerate
Typical level of risk for an event
Desensitization
7. What are the two main components in the demographics pattern?
Desensitization
Pay for placement
Crystalline intelligence
Real world vs media world
8. It is clear that the media is completely controlled by what?
Real world vs media world
Displacement of other activities
When whole segments of the population are ignored
Many companies
9. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Psychological & emotional & cognitive
Wikis
Antisocial vs prosocial
Stereotypes
10. interactive media games are In what stage of development?
Attitudinal
Penetration
Largest amount of knowledge
Explorers & socializers & achievers & controllers
11. Many media effects are...
Intentional
When fewer people control the media& there's a narrow range of voices
Strong personal locus
Harder
12. What are the two types of thinking?
Ads making implicit claims that cannot be tested for the truth
Vertical and lateral
Individuals and society
Influence of automatic bodily systems & beyond our conscious control
13. What are the two types of intelligence?
Crysalline and fluid
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Shared commons & need for social connection & & attraction of advertisers
14. There is a trend of ______________ of ownership in the media
Intentional
The typical level of risk for an effect
African Americans
Concentration
15. According to the _______________ is the most challenging medium for telling stories
Concentrated
Strong personal locus
Text & television
Hawaiian word wikiwiki
16. Describe fluctuation effects.
Temporary
Concentration
Emotional
Antisocial vs prosocial
17. What are the two types of process effects?
Largest amount of knowledge
Advertisers manipulating us into buying things we don't need
Baseline and fluctuation
People have control and control is decentralized
18. What do megamergers result in?
Field independency
CEOs holding a greater concentration of power
Stereotypes
The control of important institutions in the hads of all people
19. When a digital game has been designed well & it delivers an experience to players through what?
Localism and efficiency
Flow & telescoping
Establish awareness of products & existence of products
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
20. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
The company that owns the platform also develops the games and distributes them
Media and messages
Immediate and long-term
21. The media can have long and short term effects on what?
Ownership rules are relaxed
Typical level of risk for an event
Institutions & society & individuals
Concentration & consolidation & centralization
22. What is telescoping?
Field independency & type of intelligence & type of thinking & conceptual differentiation
When you focus on the steps in the process
Male
CEOs holding a greater concentration of power
23. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Fluid intelligence
Text & television
Telescoping
24. Values that are reflected in entertainment messages include what?
Broadcasters to serve the public interest & convenience & and necessity
Happiness is found in having things
Process effects
Attitudinal
25. What are the three parts of efficiency?
Male
Hawaiian word wikiwiki
Concentration & consolidation & centralization
Psychological & emotional & cognitive
26. What two types of information is cognitive made up of?
Real world vs media world
Factual and social
Pay for placement
Concentration & consolidation & centralization
27. What are the 3 media factors in fluctuation?
Shared commons & need for social networking & attraction of advertising support
Cultivation & reinforcement
More likely to appear in comedies than dramas
Content of messages & context of portrayals & cognitive complexity of content
28. When creating a new tv series & producers must work around various constraints. What are some constraints?
Deregulation & change in content & lack of access
The creation & formulas & & the social values of consumers
Media deregulation
Wikis
29. What is a baseline effect?
The typical level of risk for an effect
Regulate
Crysalline and fluid
Media concentration & media deregulation
30. What does the term telescoping refer to?
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31. Like media programming companies & advertising agencies are also...
Toilets & schools & video games & etc.
Concentrated
Typical level of risk for an event
African Americans
32. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Federal Communications Commission
Dramas and situation comedies
Field independency & type of intelligence & type of thinking & conceptual differentation
Explorers & socializers & achievers & controllers
33. What percentage of video games earn a profit?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
A digital game player's focus on steps in the process
3%
Cognitive
34. Give an example of the cognitive complexity of content
State of mind & motivation & & degree of identification
Print vs tv news
Can be addictive
Ads making implicit claims that cannot be tested for the truth
35. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Field independency
Temporary
Conservative
Crysalline and fluid
36. What do interactive games have the power to do?
Influence of automatic bodily systems & beyond our conscious control
Condition audiences for repeat exposures
Media and personal
Conflict & climax & resolution
37. _______________ are societal changes that occur over a long period of time.
Establish awareness of products & existence of products
Macro-level effects
Automaticy
Easily noticable
38. Which type of violence is most prevalent on television?
Verbal violence
Concentration
The company that owns the platform also develops the games and distributes them
Condition audiences for repeat exposures
39. Describe product claims?
Confusing to the audience
Concentration & consolidation & centralization
During an exposure to a particular message
Cognitive
40. What is the ability to be creative?
Antisocial vs prosocial
Field independency
Fluid intelligence
3%
41. Describe manifest effects?
Flow & telescoping
The media can provide us with information
Easily noticable
Macro-level effects
42. What are the two long-term attitudinal effects?
Relaxing regulations
Sex & violence & language & sexual orientation
Concentration
Cultivation & reinforcement
43. What percent of a typical newspaper is advertising?
Manifest and process
Explorers & socializers & achievers & controllers
Simplistic and objectionable ways
60%
44. Which type of violence is most prevalent on television?
Focus on steps in the process
Text & television
Verbal violence
Many companies
45. Explain localism
Field independency
People have control and control is decentralized
Action must build up
Largest amount of knowledge
46. What government organization monitors tv and radio programming to determine if it is obscene or not?
Macro-level effects
Desensitization
Niche audiences
Federal Communications Commission
47. what type of health patterns are there?
Deceptive
Whites
Crystalline & fluid
Relates to the unconscious effects of advertising
48. What was the first form of media games?
Arcade games
Fluid intelligence
Immediate and long-term
Promotes
49. What age is more represented on tv?
Text & television
Efficiency
Younger age
Relates to the unconscious effects of advertising
50. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Simplistic and objectionable ways
Attitudinal
An attitudinal-type effect
Drama & comedy & romance & reality series