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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three types of concentration?
Action must build up
Horizontal & vertical & conglomerate
Happiness is found in having things
Advertisers manipulating us into buying things we don't need
2. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Intentional
CEOs holding a greater concentration of power
Physiological
Antisocial vs prosocial
3. What best reflects the effects the media has on us?
Viacom & CBS
Drama & comedy & romance & reality series
Always occurring
Manifest effect
4. A macro-type media effect refers to what?
Institutions
Ads making implicit claims that cannot be tested for the truth
Content of messages & context of portrayals & cognitive complexity of content
Field independency & type of intelligence & type of thinking & conceptual differentation
5. Describe fluctuation effects.
Temporary
CEOs holding a greater concentration of power
Crystalline intelligence
1950s
6. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Telescoping
A digital game player's focus on steps in the process
An attitudinal-type effect
When you focus on the steps in the process
7. What did the Communications Act of 1934 require?
Concentration & consolidation & centralization
A digital game player's focus on steps in the process
Niche audiences
Broadcasters to serve the public interest & convenience & and necessity
8. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
Broadcasters to serve the public interest & convenience & and necessity
Temporary
Ownership rules are relaxed
9. What are the two types of media effects?
Crysalline and fluid
Manifest and process
Easily noticable
Medical workers
10. What is subliminal advertising
Vertical
Medical workers
Relates to the unconscious effects of advertising
Shared commons & need for social connection & & attraction of advertisers
11. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
1950s
Stereotypes
Localism and efficiency
Easily noticable
12. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Can be at risk & shaped by media & own life factors
65+ years of age
We keep asking for more products
Cognitive
13. What gender is more popular on tv?
Male
Different from
Penetration
Niche audiences
14. What does localism serve the needs of?
Individuals and society
When game developers market their game code to other game developers
Field independency
More married women
15. What eliminated the legal barrier to competition across markets?
Small
Media deregulation
Relates to the unconscious effects of advertising
Concentrated
16. What are the 3 developmental maturities?
Cognitive & emotional & moral
The typical level of risk for an effect
Unintentional effects
African Americans
17. ________ are beneficial because they allow for the creation of collective knowledge
60%
Medical workers
Wikis
Flow & telescoping
18. Playing interactive video games & particularly MMORPGs...
Influence of automatic bodily systems & beyond our conscious control
Media concentration
Can be addictive
Temporary
19. Consumers use the formula to do what?
Recognize elements of the story
Tragedy & mystery & action/horror
Harder
Stereotypes
20. What are the two types of media effects?
Physiological
Manifest and process
Efficiency
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
21. In what way (s) does advertising make us too materialistic?
Websites that allow users to add & edit material
Easily noticable
Manifest effect
We keep asking for more products
22. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Horizontal
Condition audiences for repeat exposures
Media concentration & media deregulation
African Americans
23. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
African Americans
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Localism
Telescoping
24. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Stereotypes
Happiness is found in having things
Shared commons & need for social networking & attraction of advertising support
25. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Concentration
Largest amount of knowledge
Can be addictive
Small
26. What are the two competing values?
Immediate
Localism and efficiency
They are interactive
Deregulation & change in content & lack of access
27. In tv & gays are what?
More likely to appear in comedies than dramas
Explorers & socializers & achievers & controllers
Dramas and situation comedies
Vertical and lateral
28. Describe baseline effects.
Telescoping
Media content
Typical level of risk for an event
Required broadcasters to serve the public's interest & convenience & & necessity
29. What is a wiki?
Psychological & emotional & cognitive
Websites that allow users to add & edit material
Flow & telescoping
Displacement of other activities
30. What is telescoping?
65+ years of age
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
When you focus on the steps in the process
When game developers market their game code to other game developers
31. What is a mystery?
Content of messages & context of portrayals & cognitive complexity of content
Macro-level effects
Ownership rules are relaxed
Try to solve the plot
32. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Relaxing regulations
Whites
Small
Influences
33. What is our personal locus made up of?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Goals & drives
Can be addictive
More likely to appear in comedies than dramas
34. Where does the term wiki come from?
Media content
When fewer people control the media& there's a narrow range of voices
Conflict
Hawaiian word wikiwiki
35. The video industry has 'a good deal of vertical integration'. What does this mean?
Motivations & states & degree of identification
Deceptive
Penetration
The company that owns the platform also develops the games and distributes them
36. What two types of information is cognitive made up of?
African Americans
Content of messages & context of portrayals & cognitive complexity of content
Factual and social
Horizontal & vertical & conglomerate
37. Creators use the formula to do what?
State
Create successful products
Sex & violence & language & sexual orientation
Concentrated
38. What is flow?
By medium & society
Focus on steps in the process
Being immersed deeply in a task that they lose track of time and place
Developmental maturity & knowledge structures & media exposure habits
39. What are the two types of intelligence?
Crysalline and fluid
Typical level of risk for an event
Antisocial vs prosocial
Physiological
40. Name the two types of process effects?
Conflict & climax & resolution
An informed decision
Baseline & fluctuation
They are interactive
41. What are the two types of factors in fluctuation?
Media and personal
Shared commons & need for social contact & attraction of advertisers
Drama & comedy & romance & reality series
When fewer people control the media& there's a narrow range of voices
42. Who does marketing target?
Explorers & socializers & achievers & controllers
Niche audiences
More married women
Crystalline & fluid
43. In order to become media literate in interactive media & what do we need to establish?
65+ years of age
They are interactive
Opportunities vs addictions & goals
When you focus on the steps in the process
44. What is the ability to be creative?
Fluid intelligence
65+ years of age
When game developers market their game code to other game developers
Pay for placement
45. What are some fluctuation factors?
To compare the tragic characters & make the audience feel better
People have control and control is decentralized
State of mind & motivation & & degree of identification
Field independency & type of intelligence & type of thinking & conceptual differentiation
46. Values that are reflected in entertainment messages include what?
Efficiency
Dramas and situation comedies
Happiness is found in having things
Ownership rules are relaxed
47. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Text & television
Influences
When fewer people control the media& there's a narrow range of voices
Recognize elements of the story
48. Like media programming companies & advertising agencies are also...
Federal Communications Commission
Sex & violence & language & sexual orientation
Concentrated
By medium & society
49. What do media exposure habits focus its attention on?
Social and economic
Concentration & consolidation & centralization
Motivations & states & degree of identification
Media and messages
50. What are the two main forms of stereotyping?
Concentration & consolidation & centralization
Invisible & visible
Manifest and process
Institutions
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