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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Immediate
Media and personal
Fluid intelligence
2. When creating a new tv series & producers must work around various constraints. What are some constraints?
Cultivation & reinforcement
State
Can be at risk & shaped by media & own life factors
The creation & formulas & & the social values of consumers
3. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Explorers & socializers & achievers & controllers
Create successful products
Physiological
1980s & 1990s
4. Like other media & the internet is now mature enough to suffer from...
Concentration & consolidation & centralization
Manifest effect
Concentration
Concentration
5. Name the two types of process effects?
Motivations & states & degree of identification
Baseline & fluctuation
State
Different from
6. ________ are beneficial because they allow for the creation of collective knowledge
Advertisers manipulating us into buying things we don't need
When you focus on the steps in the process
Wikis
65+ years of age
7. What are the two types of process effects?
Long-term
Conceptual differentiation
Baseline and fluctuation
1980s & 1990s
8. Popular criticism about advertising includes what?
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9. Every day & our baseline of media effects what?
Motivations & states & degree of identification
Factual and social
Can be at risk & shaped by media & own life factors
Vertical and lateral
10. People who have a ________________ have more awareness of the effects process
Social and economic
We keep asking for more products
Strong personal locus
Developmental maturity & knowledge structures & media exposure habits
11. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Attitudinal
1980s & 1990s
Fluid intelligence
12. The pattern of the population of television characters is ______ the pattern of people in the real world
Discrimination and poverty impacting their lives
Individuals and society
Different from
Penetration
13. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Whites
Social and economic
Field independency & type of intelligence & type of thinking & conceptual differentation
14. What are the two types of factors in fluctuation?
Media and personal
Flow & telescoping
Cognitive
Physiological
15. what three forces shape the development of interactive media?
Vertical and lateral
Shared commons & need for social contact & attraction of advertisers
Being immersed so deeply into a task so they lose track of all time and place
Sex & violence & language & sexual orientation
16. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Opportunities vs addictions & goals
Typical level of risk for an effect
Unintentional effects
17. What are the two types of thinking?
Medical workers
World of Warcraft & $15 per month & an online game & most successful video game in the world
Field independency
Vertical and lateral
18. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
The creation & formulas & & the social values of consumers
60%
Positive because they are easy for viewers to recognize
19. Describe product claims?
Unintentional effects
Confusing to the audience
65+ years of age
Explorers & socializers & achievers & controllers
20. What is baseline effects?
Shared commons & need for social networking & attraction of advertising support
We keep asking for more products
Largest amount of knowledge
Typical level of risk for an effect
21. What was it when ownership rules were relaxed?
Penetration
Media concentration
Whites
Physiological
22. What are the 3 media factors in fluctuation?
Automaticy
Content of messages & context of portrayals & cognitive complexity of content
Crystalline intelligence
Regulate
23. What is the most prevalent media effect?
Advertisers manipulating us into buying things we don't need
Cognitive
When game developers market their game code to other game developers
An informed decision
24. What was the first form of media games?
Arcade games
Automaticy
Drama & comedy & romance & reality series
1950s
25. Playing interactive video games & particularly MMORPGs...
Harder
Immediate and long-term
Sex & violence & language & sexual orientation
Can be addictive
26. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Simplistic and objectionable ways
High paid
Cognitive
27. What are examples of baseline factors?
Establish awareness of products & existence of products
Vertical and lateral
Harder
Developmental maturity & knowledge structures & media exposure habits
28. What is the ability to be creative?
Fluid intelligence
Media concentration & media deregulation
Displacement of other activities
Dramas and situation comedies
29. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
During an exposure to a particular message
Simplistic and objectionable ways
Attitudinal
30. What government organization monitors tv and radio programming to determine if it is obscene or not?
Create successful products
Pay for placement
Federal Communications Commission
Social and economic
31. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
The media can provide us with information
Typical level of risk for an effect
Conceptual differentiation
32. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Deceptive
Conservative
Media content
33. What are the three elements to a general story formula?
Cognitive & emotional & moral
Field independency
Conflict & climax & resolution
Always occurring
34. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Simplistic and objectionable ways
A digital game player's focus on steps in the process
Cognitive
Penetration
35. There is a trend of ______________ of ownership in the media
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Long-term
Concentration
State
36. What two types of information is cognitive made up of?
Good vs evil
Always occurring
Factual and social
Media and messages
37. Consumers use the formula to do what?
Telescoping
During an exposure to a particular message
An informed decision
Recognize elements of the story
38. What are the three parts of efficiency?
Print vs tv news
Can be addictive
Wikis
Concentration & consolidation & centralization
39. Who does marketing target?
During an exposure to a particular message
Stereotypes
During an exposure to a particular message
Niche audiences
40. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Toilets & schools & video games & etc.
Emotional
Relates to the unconscious effects of advertising
More married women
41. What are characteristics that have shaped the development of interactive media?
Concentration
Vertical and lateral
High paid
Shared commons & need for social connection & & attraction of advertisers
42. What is efficiency?
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43. When did megamergers become popular?
Antisocial vs prosocial
60%
1980s & 1990s
Medical workers
44. The media can have long and short term effects on what?
Institutions & society & individuals
Verbal violence
Shared commons & need for social contact & attraction of advertisers
Toilets & schools & video games & etc.
45. What are the two types of media effects?
Manifest and process
Media concentration & media deregulation
Focus on steps in the process
Websites that allow users to add & edit material
46. What are characteristics that have shaped the development of interactive media?
People have control and control is decentralized
Shared commons & need for social connection & & attraction of advertisers
Good vs evil
Concentrated
47. when does immediate effects occur?
Invisible & visible
Telescoping
Pay for placement
During an exposure to a particular message
48. What are stereotypes on tv?
Concentration & consolidation & centralization
Positive because they are easy for viewers to recognize
When game developers market their game code to other game developers
Physiological
49. What are the four controversial content elements?
World of Warcraft & $15 per month & an online game & most successful video game in the world
When you focus on the steps in the process
Sex & violence & language & sexual orientation
Goals & drives
50. _______________ are societal changes that occur over a long period of time.
Macro-level effects
The company that owns the platform also develops the games and distributes them
African Americans
Conflict & climax & resolution