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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of media effects?
Determines a person's media exposure habits
Manifest and process
Determines a person's media exposure habits
Medical workers
2. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Field independency & type of intelligence & type of thinking & conceptual differentiation
A digital game player's focus on steps in the process
Horizontal
3. What marital status is more represented on tv?
Cognitive
60%
Positive because they are easy for viewers to recognize
More married women
4. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Motivations & states & degree of identification
Tragedy & mystery & action/horror
By medium & society
5. 'Bad' language in the media is what?
By medium & society
1950s
Regulate
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
6. _______________ are societal changes that occur over a long period of time.
The media can provide us with information
Federal Communications Commission
Macro-level effects
Desensitization
7. when does immediate effects occur?
Vertical
Create successful products
During an exposure to a particular message
Male
8. What was the first form of media games?
Deceptive
Conglomerate
Arcade games
Efficiency
9. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Immediate and long-term
People share their work through open web sites
Field independency & type of intelligence & type of thinking & conceptual differentation
10. Consumers use the formula to do what?
Shared commons & need for social connection & & attraction of advertisers
Recognize elements of the story
They are interactive
Determines a person's media exposure habits
11. Over time & the government has been _______________ with regard to who controls the media
Emotional
Unintentional effects
Relaxing regulations
We keep asking for more products
12. If you cry during a film & you are experiencing what type of effect?
Cognitive
Manifest and process
Localism
Emotional
13. Which type of violence is most prevalent on television?
By medium & society
Tragedy & mystery & action/horror
Broadcasters to serve the public interest & convenience & and necessity
Verbal violence
14. What are some examples of where advertisements can be found?
Shared commons & need for social networking & attraction of advertising support
Concentration & consolidation & centralization
An attitudinal-type effect
Toilets & schools & video games & etc.
15. What is a baseline effect?
The typical level of risk for an effect
They eliminated the legal barrier to competition across markets
Horizontal
Media concentration & media deregulation
16. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Harder
Localism
Localism
Horizontal & vertical & conglomerate
17. What are the two competing values?
Localism and efficiency
Long-term
Deregulation & change in content & lack of access
When you focus on the steps in the process
18. What are the two types of factors in fluctuation?
Shared commons & need for social networking & attraction of advertising support
Emotional
Media and personal
Small
19. What marital status is more represented on tv?
1980s & 1990s
More married women
During an exposure to a particular message
Localism and efficiency
20. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Try to solve the plot
Institutions & society & individuals
An attitudinal-type effect
During an exposure to a particular message
21. what type of health patterns are there?
60%
Deceptive
African Americans
Influence of automatic bodily systems & beyond our conscious control
22. what type of health patterns are there?
Horizontal
Deceptive
Desensitization
3%
23. Describe fluctuation effects.
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Temporary
Unintentional effects
Crystalline intelligence
24. according to the textbook & which occupation is the most prevalent in the television world?
Regulate
Prescription drugs
Medical workers
Field independency & type of intelligence & type of thinking & conceptual differentiation
25. What are the three parts of efficiency?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Concentration & consolidation & centralization
Media concentration & media deregulation
Antisocial vs prosocial
26. What are the three parts of efficiency?
Media concentration & media deregulation
Massively Multiplayer Online Role Playing Game
Concentration & consolidation & centralization
Flow & telescoping
27. Every day & our baseline of media effects what?
Determines a person's media exposure habits
Concentration & consolidation & centralization
Can be at risk & shaped by media & own life factors
Physiological
28. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
When fewer people control the media& there's a narrow range of voices
Focus on steps in the process
Different from
29. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Simplistic and objectionable ways
Conglomerate
Always occurring
30. What eliminated the legal barrier to competition across markets?
Media deregulation
Penetration
Positive because they are easy for viewers to recognize
Being immersed so deeply into a task so they lose track of all time and place
31. What is baseline effects?
1950s
Being immersed so deeply into a task so they lose track of all time and place
Relaxing regulations
Typical level of risk for an effect
32. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
The company that owns the platform also develops the games and distributes them
Cultivation & reinforcement
Physiological
Medical workers
33. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Influences
Establish awareness of products & existence of products
Attitudinal
Determines a person's media exposure habits
34. Media ownership has big impact on...
Dramas and situation comedies
6
Media content
Required broadcasters to serve the public's interest & convenience & & necessity
35. What is localism?
Advertisers manipulating us into buying things we don't need
The control of important institutions in the hads of all people
Cognitive
Cognitive & emotional & moral
36. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Conglomerate
African Americans
Concentration & consolidation & centralization
Physiological
37. What does the personal locus do?
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38. What is telescoping?
Concentration & consolidation & centralization
1980s & 1990s
When you focus on the steps in the process
Small
39. What are the six baseline influencing factors?
State
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Strong personal locus
Can be at risk & shaped by media & own life factors
40. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Typical level of risk for an event
Automaticy
More likely to appear in comedies than dramas
Localism
41. A macro-type media effect refers to what?
Hawaiian word wikiwiki
Broadcasters to serve the public interest & convenience & and necessity
Can be at risk & shaped by media & own life factors
Institutions
42. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Harder
Long-term
1950s
43. What is WOW?
Conflict
World of Warcraft & $15 per month & an online game & most successful video game in the world
Localism
Vertical and lateral
44. What percent of a typical newspaper is advertising?
60%
Flow & telescoping
Localism
Process effects
45. What is puffery?
Harder
Flow
Emotional
Ads making implicit claims that cannot be tested for the truth
46. What are examples of baseline factors?
Institutions
Developmental maturity & knowledge structures & media exposure habits
Advertisers manipulating us into buying things we don't need
Deceptive
47. What are the two timing factors?
Focus on steps in the process
Immediate and long-term
An informed decision
Focus on steps in the process
48. In order to become media literate in interactive media & what do we need to establish?
Vertical and lateral
Opportunities vs addictions & goals
1980s & 1990s
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
49. What is an effect that happens during exposure to the media messages?
Immediate
Focus on steps in the process
African Americans
Prescription drugs
50. What are the two types of thinking?
Can be addictive
Shared commons & need for social connection & & attraction of advertisers
Vertical and lateral
Social and economic