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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a mystery?
Shared commons & need for social contact & attraction of advertisers
Try to solve the plot
Long-term
Can be at risk & shaped by media & own life factors
2. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Happiness is found in having things
Developmental maturity & knowledge structures & media exposure habits
Toilets & schools & video games & etc.
3. The intended effects of ads include what?
Establish awareness of products & existence of products
Public interest & prevention of monopolies & promoting diversity
Sex & violence & language & sexual orientation
To compare the tragic characters & make the audience feel better
4. What is action/horror?
Hawaiian word wikiwiki
Institutions
Good vs evil
Horizontal
5. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
Macro-level effects
Websites that allow users to add & edit material
Niche audiences
6. Creators use the formula to do what?
Massively Multiplayer Online Role Playing Game
Create successful products
Concentration
State of mind & motivation & & degree of identification
7. Which type of violence is most prevalent on television?
Niche audiences
Verbal violence
Hawaiian word wikiwiki
Flow & telescoping
8. 'Bad' language in the media is what?
Deceptive
Dramas and situation comedies
Content of messages & context of portrayals & cognitive complexity of content
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
9. What ethnicity is overrepresented on tv?
Required broadcasters to serve the public's interest & convenience & & necessity
Whites
Shared commons & need for social networking & attraction of advertising support
Media concentration
10. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
They eliminated the legal barrier to competition across markets
Media deregulation
6
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
11. Describe manifest effects?
6
Easily noticable
Antisocial vs prosocial
Viacom & CBS
12. What are some examples of where advertisements can be found?
Institutions & society & individuals
Small
Toilets & schools & video games & etc.
Medical workers
13. What are the two types of intelligence?
65+ years of age
Individuals and society
Crystalline & fluid
Print vs tv news
14. What are the two types of intelligence?
Developmental maturity & knowledge structures & media exposure habits
Being immersed so deeply into a task so they lose track of all time and place
Crysalline and fluid
People have control and control is decentralized
15. What is the ability to be creative?
Fluid intelligence
1980s & 1990s
Individuals and society
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
16. What are the six baseline influencing factors?
Factual and social
Recognize elements of the story
Prescription drugs
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
17. The three forces that have shaped the development of the interactive mass media
Conservative
Vertical
Shared commons & need for social networking & attraction of advertising support
When game developers market their game code to other game developers
18. When a digital game has been designed well & it delivers an experience to players through what?
Drama & comedy & romance & reality series
Largest amount of knowledge
Influence of automatic bodily systems & beyond our conscious control
Flow & telescoping
19. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Different from
Cognitive
Institutions & society & individuals
Process effects
20. Media ownership has big impact on...
Cognitive & emotional & moral
Media content
Process effects
Medical workers
21. Over time & the government has been _______________ with regard to who controls the media
Cultivation & reinforcement
Confusing to the audience
Relaxing regulations
Can be at risk & shaped by media & own life factors
22. What are the two main components in the demographics pattern?
Unintentional effects
Institutions & society & individuals
Content of messages & context of portrayals & cognitive complexity of content
Real world vs media world
23. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Condition audiences for repeat exposures
Relaxing regulations
Emotional
Antisocial vs prosocial
24. What are the two types of process effects?
Explorers & socializers & achievers & controllers
Hawaiian word wikiwiki
6
Baseline and fluctuation
25. what types of audiences have marketers of digital games identified as?
Unintentional effects
Individuals and society
Explorers & socializers & achievers & controllers
Richer
26. Creators use the formula to do what?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Create successful products
Cognitive
African Americans
27. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Typical level of risk for an event
Unintentional effects
Typical level of risk for an event
28. what happens in the media concentration?
Ownership rules are relaxed
Media concentration & media deregulation
Vertical
Shared commons & need for social connection & & attraction of advertisers
29. What is puffery?
Regulate
Ads making implicit claims that cannot be tested for the truth
Good vs evil
Websites that allow users to add & edit material
30. what force competes against the ethnic of localism?
Efficiency
Intentional
3%
State
31. What is a wiki?
Websites that allow users to add & edit material
Tragedy & mystery & action/horror
Process effects
Deregulation & change in content & lack of access
32. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Pay for placement
State
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
33. What is an effect that happens during exposure to the media messages?
Immediate
Explorers & socializers & achievers & controllers
Discrimination and poverty impacting their lives
Male
34. What occupation is more represented on tv?
High paid
Baseline and fluctuation
Websites that allow users to add & edit material
Promotes
35. What is subliminal advertising
Antisocial vs prosocial
Field independency & type of intelligence & type of thinking & conceptual differentation
Localism and efficiency
Relates to the unconscious effects of advertising
36. Playing interactive video games & particularly MMORPGs...
Action must build up
Manifest and process
Can be addictive
Social and economic
37. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Largest amount of knowledge
Baseline & fluctuation
Physiological
38. according to the textbook & _____ are more likely to be represented in the television world than the real world.
High paid
The typical level of risk for an effect
African Americans
Print vs tv news
39. What is the long-term behavioral effect?
Tragedy & mystery & action/horror
Media deregulation
Displacement of other activities
An informed decision
40. What do interactive games have the power to do?
Crystalline & fluid
Efficiency
Condition audiences for repeat exposures
Telescoping
41. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Cultivation & reinforcement
Relates to the unconscious effects of advertising
More likely to appear in comedies than dramas
42. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Baseline & fluctuation
Ads making implicit claims that cannot be tested for the truth
Emotional
43. In tv & gays are what?
Public interest & prevention of monopolies & promoting diversity
More likely to appear in comedies than dramas
Niche audiences
Baseline and fluctuation
44. What are the two timing factors?
Immediate and long-term
Explorers & socializers & achievers & controllers
They eliminated the legal barrier to competition across markets
Sex & violence & language & sexual orientation
45. Like other media & the internet is now mature enough to suffer from...
State
Deregulation & change in content & lack of access
6
Concentration
46. What does the personal locus do?
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47. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Conglomerate
Regulate
Process effects
48. What are the two types of factors in fluctuation?
Media and personal
Stereotypes
Localism
Discrimination and poverty impacting their lives
49. What is the natural ability to distinguish the singal and the noise in any message?
Deregulation & change in content & lack of access
Prescription drugs
Field independency
Telescoping
50. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Confusing to the audience
1980s & 1990s
Stereotypes
An informed decision