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Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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1. In order to become media literate in interactive media & what do we need to establish?
Conflict & climax & resolution
Niche audiences
Opportunities vs addictions & goals
Always occurring

2. What are the two main forms of stereotyping?
Temporary
Invisible & visible
Typical level of risk for an effect
The creation & formulas & & the social values of consumers

3. What is a belief that control of important institutions should be in the hands of many through decentralization?
Ads making implicit claims that cannot be tested for the truth
Localism
When game developers market their game code to other game developers
Vertical and lateral

4. When did the innovation stage for interactive media games begin?
1950s
Required broadcasters to serve the public's interest & convenience & & necessity
Establish awareness of products & existence of products
Concentration & consolidation & centralization

5. What are the two timing factors?
Immediate and long-term
Shared commons & need for social networking & attraction of advertising support
Influences
Media deregulation

6. Values that are reflected in entertainment messages include what?
Arcade games
Localism and efficiency
Happiness is found in having things
Whites

7. What marital status is more represented on tv?
Physiological
Happiness is found in having things
Explorers & socializers & achievers & controllers
More married women

8. What are the 3 media factors in fluctuation?
Efficiency
Content of messages & context of portrayals & cognitive complexity of content
Harder
Media and personal

9. _______________ frequently occur when you are in a state of automaticity.
Establish awareness of products & existence of products
Focus on steps in the process
Unintentional effects
Try to solve the plot

10. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Concentration
Dramas and situation comedies
Drama & comedy & romance & reality series

11. 'Bad' language in the media is what?
Process effects
Easily noticable
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Largest amount of knowledge

12. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Media concentration
Efficiency
Sex & violence & language & sexual orientation
They are interactive

13. What must happen during television before commercial break?
Baseline and fluctuation
Intentional
Action must build up
Strong personal locus

14. What are the two long-term attitudinal effects?
Process effects
Cultivation & reinforcement
When fewer people control the media& there's a narrow range of voices
Motivations & states & degree of identification

15. What are the three parts of efficiency?
Concentration & consolidation & centralization
An informed decision
Physiological
Media concentration

16. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Shared commons & need for social contact & attraction of advertisers
Strong personal locus
Flow

17. Describe manifest effects?
Text & television
Institutions & society & individuals
Easily noticable
Condition audiences for repeat exposures

18. Like other media & the internet is now mature enough to suffer from...
Shared commons & need for social networking & attraction of advertising support
Concentration
Niche audiences
Conceptual differentiation

19. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Localism
Explorers & socializers & achievers & controllers
People share their work through open web sites
Media concentration & media deregulation

20. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
High paid
Try to solve the plot
Websites that allow users to add & edit material

21. What is the process of flow?
60%
Localism and efficiency
Antisocial vs prosocial
Being immersed so deeply into a task so they lose track of all time and place

22. What are the two types of media effects?
When whole segments of the population are ignored
Media and messages
Manifest and process
Field independency

23. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Institutions
An informed decision
Attitudinal

24. Where does the term wiki come from?
65+ years of age
Shared commons & need for social connection & & attraction of advertisers
Hawaiian word wikiwiki
Strong personal locus

25. What are the two main components in the demographics pattern?
Horizontal
Real world vs media world
Field independency & type of intelligence & type of thinking & conceptual differentiation
Influence of automatic bodily systems & beyond our conscious control

26. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
People share their work through open web sites
Manifest effect
Vertical and lateral
High paid

27. What are the four cognitive abilities?
Attitudinal
Fluid intelligence
Influence of automatic bodily systems & beyond our conscious control
Field independency & type of intelligence & type of thinking & conceptual differentation

28. What is localism?
People share their work through open web sites
Concentrated
The control of important institutions in the hads of all people
Shared commons & need for social contact & attraction of advertisers

29. Issues of concern regarding merger activity includes what?
Deceptive
Field independency & type of intelligence & type of thinking & conceptual differentation
Deregulation & change in content & lack of access
Happiness is found in having things

30. What are the two types of thinking?
Create successful products
Vertical and lateral
Can be at risk & shaped by media & own life factors
Vertical

31. Many media effects are...
Stereotypes
Action must build up
Intentional
Dramas and situation comedies

32. What are the three types of concentration?
Horizontal & vertical & conglomerate
Developmental maturity & knowledge structures & media exposure habits
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Invisible & visible

33. What are the three parts of efficiency?
When fewer people control the media& there's a narrow range of voices
The control of important institutions in the hads of all people
Concentration & consolidation & centralization
Localism

34. There is a trend of ______________ of ownership in the media
Displacement of other activities
Invisible & visible
Concentration
The company that owns the platform also develops the games and distributes them

35. What do media exposure habits focus its attention on?
Individuals and society
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Invisible & visible
Media and messages

36. according to the textbook & which occupation is the most prevalent in the television world?
Emotional
Deceptive
Medical workers
They are interactive

37. What does the term telescoping refer to?

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38. What is telescoping?
We keep asking for more products
Focus on steps in the process
Being immersed deeply in a task that they lose track of time and place
Medical workers

39. What eliminated the legal barrier to competition across markets?
Institutions & society & individuals
Media deregulation
Tragedy & mystery & action/horror
The media can provide us with information

40. interactive media games are In what stage of development?
Cognitive
Can be at risk & shaped by media & own life factors
Penetration
Concentration

41. What percentage of video games earn a profit?
Attitudinal
They are interactive
When whole segments of the population are ignored
3%

42. when one media company buys smaller companies of the same type & what type of concentration is this?
Relaxing regulations
Can be addictive
Toilets & schools & video games & etc.
Horizontal

43. The video industry has 'a good deal of vertical integration'. What does this mean?
Relaxing regulations
Fluid intelligence
Flow & telescoping
The company that owns the platform also develops the games and distributes them

44. What is a wiki?
Antisocial vs prosocial
Intentional
Websites that allow users to add & edit material
Concentrated

45. What is subliminal advertising
An attitudinal-type effect
Attitudinal
Relates to the unconscious effects of advertising
Conflict

46. What is baseline effects?
Typical level of risk for an effect
Flow & telescoping
Emotional
Discrimination and poverty impacting their lives

47. What are some fluctuation factors?
State of mind & motivation & & degree of identification
3%
An informed decision
Goals & drives

48. People who have a ________________ have more awareness of the effects process
Penetration
Opinions & beliefs & and values
An informed decision
Strong personal locus

49. What is telescoping?
When you focus on the steps in the process
Attitudinal
Create successful products
They are interactive

50. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Conflict
Concentration & consolidation & centralization
The control of important institutions in the hads of all people

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Media Literacy

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