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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The three forces that have shaped the development of the interactive mass media
Niche audiences
Shared commons & need for social networking & attraction of advertising support
Content of messages & context of portrayals & cognitive complexity of content
World of Warcraft & $15 per month & an online game & most successful video game in the world
2. What is a belief that control of important institutions should be in the hands of many through decentralization?
Try to solve the plot
Pay for placement
1950s
Localism
3. The intended effects of ads include what?
Happiness is found in having things
Establish awareness of products & existence of products
Conceptual differentiation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
4. What are characteristics that have shaped the development of interactive media?
Media and personal
Federal Communications Commission
Federal Communications Commission
Shared commons & need for social connection & & attraction of advertisers
5. In the formula & What are the 2 constraints?
Media concentration & media deregulation
Harder
By medium & society
Media concentration & media deregulation
6. People who have a ________________ have more awareness of the effects process
Media concentration & media deregulation
Horizontal & vertical & conglomerate
Telescoping
Strong personal locus
7. What are the four controversial content elements?
Different from
When fewer people control the media& there's a narrow range of voices
Younger age
Sex & violence & language & sexual orientation
8. It is clear that the media is completely controlled by what?
Many companies
Shared commons & need for social networking & attraction of advertising support
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Motivations & states & degree of identification
9. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Toilets & schools & video games & etc.
Efficiency
Different from
10. What happens in the media deregulation?
Many companies
Being immersed so deeply into a task so they lose track of all time and place
Medical workers
They eliminated the legal barrier to competition across markets
11. What is the long-term behavioral effect?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
We keep asking for more products
Social and economic
Displacement of other activities
12. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Social and economic
Concentration & consolidation & centralization
Influences
Media concentration & media deregulation
13. What are the two types of factors in fluctuation?
Media and personal
People share their work through open web sites
Largest amount of knowledge
Harder
14. What is efficiency?
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15. What are the two timing factors?
Try to solve the plot
Content of messages & context of portrayals & cognitive complexity of content
Federal Communications Commission
Immediate and long-term
16. _______________ frequently occur when you are in a state of automaticity.
Motivations & states & degree of identification
Media and messages
Unintentional effects
Dramas and situation comedies
17. Describe manifest effects?
State
Being immersed deeply in a task that they lose track of time and place
Localism
Easily noticable
18. Your _______ when you consume media content can alter your perception of and reaction to the content?
Individuals and society
State
Influences
Cognitive
19. What age is more represented on tv?
Concentration & consolidation & centralization
Younger age
Ads making implicit claims that cannot be tested for the truth
Crysalline and fluid
20. What does MMORPG stand for?
Media concentration
Massively Multiplayer Online Role Playing Game
Real world vs media world
A digital game player's focus on steps in the process
21. Describe product claims?
Prescription drugs
Confusing to the audience
Factual and social
Localism
22. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Small
During an exposure to a particular message
Field independency & type of intelligence & type of thinking & conceptual differentiation
23. What eliminated the legal barrier to competition across markets?
Developmental maturity & knowledge structures & media exposure habits
Good vs evil
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media deregulation
24. Playing interactive video games & particularly MMORPGs...
Verbal violence
Can be addictive
Displacement of other activities
Crystalline intelligence
25. What are the 3 subgenres of drama?
Harder
Relaxing regulations
Create successful products
Tragedy & mystery & action/horror
26. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Good vs evil
Media concentration & media deregulation
Typical level of risk for an effect
27. to end up at the top of a Google search & a website must what?
Pay for placement
Verbal violence
Print vs tv news
Field independency & type of intelligence & type of thinking & conceptual differentation
28. Although African Americans are represented on television & portrayals rarely include....
Can be at risk & shaped by media & own life factors
Discrimination and poverty impacting their lives
Focus on steps in the process
Massively Multiplayer Online Role Playing Game
29. What are the 3 subgenres of drama?
Crystalline & fluid
Arcade games
We keep asking for more products
Tragedy & mystery & action/horror
30. There is a trend of ______________ of ownership in the media
Concentration
A digital game player's focus on steps in the process
1980s & 1990s
Happiness is found in having things
31. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Recognize elements of the story
Penetration
Flow
Individuals and society
32. When does visible stereotyping occur?
Deceptive
Determines a person's media exposure habits
Simplistic and objectionable ways
Conglomerate
33. What are the four cognitive abilities?
Emotional
A temporary effect
Field independency & type of intelligence & type of thinking & conceptual differentiation
By medium & society
34. When did the innovation stage for interactive media games begin?
Broadcasters to serve the public interest & convenience & and necessity
1950s
Pay for placement
Recognize elements of the story
35. What is telescoping?
During an exposure to a particular message
Being immersed deeply in a task that they lose track of time and place
When you focus on the steps in the process
Sex & violence & language & sexual orientation
36. When did megamergers become popular?
Psychological & emotional & cognitive
Shared commons & need for social connection & & attraction of advertisers
Process effects
1980s & 1990s
37. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Wikis
Long-term
When whole segments of the population are ignored
Create successful products
38. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Deregulation & change in content & lack of access
State of mind & motivation & & degree of identification
Vertical
Invisible & visible
39. What does localism serve the needs of?
Discrimination and poverty impacting their lives
Individuals and society
Influence of automatic bodily systems & beyond our conscious control
Richer
40. What are the 3 media factors in fluctuation?
Media concentration & media deregulation
Content of messages & context of portrayals & cognitive complexity of content
Crystalline intelligence
Media concentration
41. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Cognitive
1950s
Explorers & socializers & achievers & controllers
42. Name the two types of process effects?
Deregulation & change in content & lack of access
Field independency
Baseline & fluctuation
Factual and social
43. What is a baseline effect?
The typical level of risk for an effect
Desensitization
Emotional
The control of important institutions in the hads of all people
44. What is flow?
Manifest and process
Dramas and situation comedies
Being immersed deeply in a task that they lose track of time and place
Viacom & CBS
45. ________ are beneficial because they allow for the creation of collective knowledge
By medium & society
Physiological
Younger age
Wikis
46. What is the ability to be creative?
Motivations & states & degree of identification
Explorers & socializers & achievers & controllers
Fluid intelligence
Deregulation & change in content & lack of access
47. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Immediate
Emotional
More likely to appear in comedies than dramas
Localism
48. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Shared commons & need for social contact & attraction of advertisers
High paid
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
They are interactive
49. What is Web 2.0?
Confusing to the audience
Baseline and fluctuation
1950s
People share their work through open web sites
50. _______________ are societal changes that occur over a long period of time.
Macro-level effects
A digital game player's focus on steps in the process
Relates to the unconscious effects of advertising
Action must build up