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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the 3 developmental maturities?
Concentrated
Shared commons & need for social contact & attraction of advertisers
Cognitive & emotional & moral
3%
2. Explain localism
Verbal violence
People have control and control is decentralized
Horizontal & vertical & conglomerate
Crysalline and fluid
3. What is fluctuation effect?
1950s
Federal Communications Commission
A temporary effect
Flow
4. _______________ are societal changes that occur over a long period of time.
Easily noticable
Macro-level effects
Influences
Cultivation & reinforcement
5. In the formula & What are the 2 constraints?
Advertisers manipulating us into buying things we don't need
Immediate and long-term
Field independency & type of intelligence & type of thinking & conceptual differentation
By medium & society
6. In order to appeal to audiences & most stories begin with what?
Conflict
Developmental maturity & knowledge structures & media exposure habits
Goals & drives
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
7. The video industry has 'a good deal of vertical integration'. What does this mean?
Baseline and fluctuation
Opportunities vs addictions & goals
The company that owns the platform also develops the games and distributes them
Field independency & type of intelligence & type of thinking & conceptual differentation
8. Unintentional effects often occur when we are in a state of...
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Many companies
Automaticy
Conceptual differentiation
9. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
3%
State
Being immersed so deeply into a task so they lose track of all time and place
65+ years of age
10. What are the two types of thinking?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Recognize elements of the story
Crystalline intelligence
Vertical and lateral
11. What does the term telescoping refer to?
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12. What are the two types of responsibilites in advertising?
Social and economic
Positive because they are easy for viewers to recognize
State
Sex & violence & language & sexual orientation
13. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Dramas and situation comedies
Conflict
Niche audiences
14. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Unintentional effects
Flow
Ads making implicit claims that cannot be tested for the truth
Institutions & society & individuals
15. What are examples of baseline factors?
Conglomerate
Motivations & states & degree of identification
Explorers & socializers & achievers & controllers
Developmental maturity & knowledge structures & media exposure habits
16. People with the ___________________ learn the most from the media
Vertical and lateral
Text & television
Largest amount of knowledge
The company that owns the platform also develops the games and distributes them
17. What are the 3 developmental maturities?
Create successful products
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Vertical and lateral
Cognitive & emotional & moral
18. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Viacom & CBS
Field independency & type of intelligence & type of thinking & conceptual differentation
Invisible & visible
19. What are the three parts of efficiency?
Ownership rules are relaxed
Concentration & consolidation & centralization
Flow & telescoping
Process effects
20. What is the long-term behavioral effect?
Displacement of other activities
Simplistic and objectionable ways
Macro-level effects
Emotional
21. Media ownership has big impact on...
Media content
Confusing to the audience
Field independency & type of intelligence & type of thinking & conceptual differentiation
Relates to the unconscious effects of advertising
22. to end up at the top of a Google search & a website must what?
Vertical and lateral
Concentration & consolidation & centralization
Pay for placement
Can be at risk & shaped by media & own life factors
23. What socioeconomic status is more represented?
Discrimination and poverty impacting their lives
When whole segments of the population are ignored
Richer
Public interest & prevention of monopolies & promoting diversity
24. What is the ability to memorize facts?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
An informed decision
Crystalline intelligence
An attitudinal-type effect
25. What is localism?
Displacement of other activities
Vertical and lateral
The control of important institutions in the hads of all people
Flow & telescoping
26. What are the 3 subgenres of drama?
People share their work through open web sites
Sex & violence & language & sexual orientation
Focus on steps in the process
Tragedy & mystery & action/horror
27. What two types of information is cognitive made up of?
Factual and social
Cultivation & reinforcement
Media concentration & media deregulation
Recognize elements of the story
28. Describe product claims?
Physiological
Baseline & fluctuation
Confusing to the audience
Broadcasters to serve the public interest & convenience & and necessity
29. When creating a new tv series & producers must work around various constraints. What are some constraints?
Baseline and fluctuation
Recognize elements of the story
The creation & formulas & & the social values of consumers
State
30. There is a trend of ______________ of ownership in the media
State of mind & motivation & & degree of identification
Fluid intelligence
Field independency
Concentration
31. What ethnicity is overrepresented on tv?
Whites
When whole segments of the population are ignored
Conservative
Institutions & society & individuals
32. What does a cognitive-effect means?
Content of messages & context of portrayals & cognitive complexity of content
State of mind & motivation & & degree of identification
The media can provide us with information
Institutions
33. What are the four genres in the formula?
Drama & comedy & romance & reality series
Positive because they are easy for viewers to recognize
Media deregulation
Concentration & consolidation & centralization
34. What gender is more popular on tv?
Male
Cognitive
Developmental maturity & knowledge structures & media exposure habits
Discrimination and poverty impacting their lives
35. What does MMORPG stand for?
Content of messages & context of portrayals & cognitive complexity of content
Antisocial vs prosocial
Verbal violence
Massively Multiplayer Online Role Playing Game
36. What is telescoping?
Focus on steps in the process
Typical level of risk for an effect
Good vs evil
Federal Communications Commission
37. In what way (s) does advertising make us too materialistic?
Developmental maturity & knowledge structures & media exposure habits
Being immersed deeply in a task that they lose track of time and place
We keep asking for more products
High paid
38. when does immediate effects occur?
Concentration & consolidation & centralization
By medium & society
African Americans
During an exposure to a particular message
39. What does the personal locus do?
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40. The pattern of the population of television characters is ______ the pattern of people in the real world
Broadcasters to serve the public interest & convenience & and necessity
Institutions & society & individuals
Concentration
Different from
41. What are the three personal factors of fluctuation?
Richer
State of mind & motivation & & degree of identification
Macro-level effects
Motivations & states & degree of identification
42. When creating a new tv series & producers must work around various constraints. What are some constraints?
Hawaiian word wikiwiki
Regulate
Desensitization
The creation & formulas & & the social values of consumers
43. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Positive because they are easy for viewers to recognize
Manifest effect
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Physiological
44. What are some fluctuation factors?
Strong personal locus
Field independency
Concentrated
State of mind & motivation & & degree of identification
45. ______ are the influences we experience constantly from our exposure to media messages?
By medium & society
High paid
Influence of automatic bodily systems & beyond our conscious control
Process effects
46. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Process effects
World of Warcraft & $15 per month & an online game & most successful video game in the world
Arcade games
47. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Ads making implicit claims that cannot be tested for the truth
Motivations & states & degree of identification
Efficiency
Media concentration & media deregulation
48. When did megamergers become popular?
Federal Communications Commission
1950s
Process effects
1980s & 1990s
49. Media ownership has big impact on...
Required broadcasters to serve the public's interest & convenience & & necessity
Institutions & society & individuals
Easily noticable
Media content
50. What is baseline effects?
Emotional
Individuals and society
Typical level of risk for an effect
Horizontal