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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the most prevalent media effect?
Massively Multiplayer Online Role Playing Game
Cognitive
Automaticy
60%
2. What are the two types of intelligence?
Crysalline and fluid
When fewer people control the media& there's a narrow range of voices
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
65+ years of age
3. What is the middleware market?
When game developers market their game code to other game developers
Action must build up
Crysalline and fluid
Field independency
4. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
People have control and control is decentralized
Different from
Media content
5. What are the three parts of efficiency?
When fewer people control the media& there's a narrow range of voices
Typical level of risk for an effect
Print vs tv news
Concentration & consolidation & centralization
6. What was significant about the Communications Act 1934?
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7. What are the two types of factors in fluctuation?
Medical workers
Crysalline and fluid
Media and personal
Opinions & beliefs & and values
8. What is the ability to be creative?
Fluid intelligence
Attitudinal
Process effects
Unintentional effects
9. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Whites
Different from
65+ years of age
An attitudinal-type effect
10. what three forces shape the development of interactive media?
Automaticy
Manifest and process
When game developers market their game code to other game developers
Shared commons & need for social contact & attraction of advertisers
11. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Media deregulation
Localism
Immediate and long-term
Media concentration & media deregulation
12. Over time & the government has been _______________ with regard to who controls the media
Conflict & climax & resolution
A digital game player's focus on steps in the process
Relaxing regulations
Print vs tv news
13. The video industry has 'a good deal of vertical integration'. What does this mean?
Developmental maturity & knowledge structures & media exposure habits
Broadcasters to serve the public interest & convenience & and necessity
People have control and control is decentralized
The company that owns the platform also develops the games and distributes them
14. What are the 3 developmental maturities?
Concentration & consolidation & centralization
Cognitive & emotional & moral
Viacom & CBS
Focus on steps in the process
15. What is fluctuation effect?
Emotional
A temporary effect
Physiological
Influence of automatic bodily systems & beyond our conscious control
16. What two types of information is cognitive made up of?
The typical level of risk for an effect
Factual and social
Typical level of risk for an event
State
17. What is the way people group and classify things?
The control of important institutions in the hads of all people
Concentration
Conceptual differentiation
Flow
18. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Dramas and situation comedies
Being immersed deeply in a task that they lose track of time and place
An attitudinal-type effect
Relates to the unconscious effects of advertising
19. What are the three parts of efficiency?
Drama & comedy & romance & reality series
Temporary
Concentration & consolidation & centralization
Influence of automatic bodily systems & beyond our conscious control
20. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Websites that allow users to add & edit material
Immediate
Vertical
Vertical and lateral
21. What was the biggest deal between any two media companies?
State of mind & motivation & & degree of identification
Strong personal locus
Print vs tv news
Viacom & CBS
22. What eliminated the legal barrier to competition across markets?
Public interest & prevention of monopolies & promoting diversity
Many companies
Media deregulation
Institutions
23. what three forces shape the development of interactive media?
Explorers & socializers & achievers & controllers
Websites that allow users to add & edit material
Shared commons & need for social contact & attraction of advertisers
They are interactive
24. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Being immersed so deeply into a task so they lose track of all time and place
Immediate and long-term
1980s & 1990s
25. Like other media & the internet is now mature enough to suffer from...
Concentration & consolidation & centralization
Conceptual differentiation
Explorers & socializers & achievers & controllers
Concentration
26. What is flow?
The control of important institutions in the hads of all people
Condition audiences for repeat exposures
Being immersed deeply in a task that they lose track of time and place
State
27. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Typical level of risk for an event
A digital game player's focus on steps in the process
Macro-level effects
28. What age is more represented on tv?
Advertisers manipulating us into buying things we don't need
Younger age
More married women
African Americans
29. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Establish awareness of products & existence of products
Typical level of risk for an effect
Vertical
Unintentional effects
30. When does visible stereotyping occur?
Simplistic and objectionable ways
Strong personal locus
Relates to the unconscious effects of advertising
Conservative
31. What is a belief that control of important institutions should be in the hands of many through decentralization?
Developmental maturity & knowledge structures & media exposure habits
Process effects
Flow & telescoping
Localism
32. What are the two types of process effects?
Institutions
Small
Dramas and situation comedies
Baseline and fluctuation
33. What are the three types of concentration?
Male
Concentration & consolidation & centralization
Horizontal & vertical & conglomerate
High paid
34. The three forces that have shaped the development of the interactive mass media
Manifest effect
Shared commons & need for social networking & attraction of advertising support
Concentration
Media concentration & media deregulation
35. Give an example of the cognitive complexity of content
Print vs tv news
Websites that allow users to add & edit material
Social and economic
Vertical
36. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Explorers & socializers & achievers & controllers
Text & television
Tragedy & mystery & action/horror
37. When did the innovation stage for interactive media games begin?
Crystalline intelligence
Manifest and process
1950s
Baseline & fluctuation
38. The three forces that have shaped the development of the interactive mass media
Localism
Shared commons & need for social networking & attraction of advertising support
Influences
Being immersed deeply in a task that they lose track of time and place
39. What are some examples of where advertisements can be found?
Baseline & fluctuation
The typical level of risk for an effect
Crystalline & fluid
Toilets & schools & video games & etc.
40. What are the two main components in the demographics pattern?
Conservative
Real world vs media world
Broadcasters to serve the public interest & convenience & and necessity
3%
41. In what 6 ways is advertising deceptive?
When game developers market their game code to other game developers
Social and economic
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Vertical and lateral
42. Unintentional effects often occur when we are in a state of...
Automaticy
Small
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Developmental maturity & knowledge structures & media exposure habits
43. What is a baseline effect?
The typical level of risk for an effect
Male
Promotes
Younger age
44. A macro-type media effect refers to what?
The creation & formulas & & the social values of consumers
Media and messages
Institutions
Emotional
45. Describe fluctuation effects.
Younger age
Confusing to the audience
Temporary
Medical workers
46. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Arcade games
When you focus on the steps in the process
Can be addictive
47. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Text & television
They are interactive
Deregulation & change in content & lack of access
When whole segments of the population are ignored
48. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Penetration
Sex & violence & language & sexual orientation
Cognitive
Recognize elements of the story
49. What are the two timing factors?
Immediate and long-term
Vertical
Determines a person's media exposure habits
The company that owns the platform also develops the games and distributes them
50. What occupation is more represented on tv?
Federal Communications Commission
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
When you focus on the steps in the process
High paid