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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
1950s
Arcade games
Field independency & type of intelligence & type of thinking & conceptual differentiation
2. Values that are reflected in entertainment messages include what?
Happiness is found in having things
The media can provide us with information
Cognitive & emotional & moral
During an exposure to a particular message
3. People with the ___________________ learn the most from the media
Happiness is found in having things
During an exposure to a particular message
Strong personal locus
Largest amount of knowledge
4. What are the three types of concentration?
Displacement of other activities
Wikis
Horizontal & vertical & conglomerate
Different from
5. What is the ability to memorize facts?
Ownership rules are relaxed
Fluid intelligence
Crystalline intelligence
Can be addictive
6. People with the ___________________ learn the most from the media
A temporary effect
Positive because they are easy for viewers to recognize
Largest amount of knowledge
Crystalline intelligence
7. What are the four cognitive abilities?
More married women
Localism and efficiency
When game developers market their game code to other game developers
Field independency & type of intelligence & type of thinking & conceptual differentiation
8. What are examples of baseline factors?
Shared commons & need for social networking & attraction of advertising support
65+ years of age
Developmental maturity & knowledge structures & media exposure habits
Media concentration & media deregulation
9. _______________ frequently occur when you are in a state of automaticity.
Physiological
Ads making implicit claims that cannot be tested for the truth
6
Unintentional effects
10. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
They eliminated the legal barrier to competition across markets
Physiological
Horizontal
An attitudinal-type effect
11. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Create successful products
Text & television
They are interactive
12. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Create successful products
Whites
Telescoping
Deregulation & change in content & lack of access
13. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Promotes
Unintentional effects
The media can provide us with information
14. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Focus on steps in the process
60%
Drama & comedy & romance & reality series
6
15. Many media effects are...
Verbal violence
Intentional
Positive because they are easy for viewers to recognize
Text & television
16. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
1980s & 1990s
Attitudinal
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Sex & violence & language & sexual orientation
17. In what 6 ways is advertising deceptive?
Long-term
Always occurring
Small
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
18. ______ are the influences we experience constantly from our exposure to media messages?
Flow & telescoping
Process effects
Broadcasters to serve the public interest & convenience & and necessity
Individuals and society
19. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
To compare the tragic characters & make the audience feel better
When fewer people control the media& there's a narrow range of voices
20. What was it when ownership rules were relaxed?
Largest amount of knowledge
Media concentration
Media concentration & media deregulation
Deceptive
21. In the formula & What are the 2 constraints?
Viacom & CBS
Conglomerate
By medium & society
Cultivation & reinforcement
22. If you cry during a film & you are experiencing what type of effect?
Manifest and process
An informed decision
Emotional
More likely to appear in comedies than dramas
23. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Drama & comedy & romance & reality series
Field independency
24. What is localism?
Sex & violence & language & sexual orientation
Crystalline & fluid
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
The control of important institutions in the hads of all people
25. Values that are reflected in entertainment messages include what?
We keep asking for more products
Can be addictive
Happiness is found in having things
Flow
26. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
High paid
Emotional
Invisible & visible
Advertisers manipulating us into buying things we don't need
27. What does the term telescoping refer to?
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28. Give an example of the cognitive complexity of content
Can be addictive
Invisible & visible
3%
Print vs tv news
29. 'Bad' language in the media is what?
Concentration
Vertical and lateral
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
People have control and control is decentralized
30. interactive media games are In what stage of development?
Attitudinal
Manifest effect
Penetration
Prescription drugs
31. When does invisible stereotyping occur?
Baseline & fluctuation
Hawaiian word wikiwiki
When whole segments of the population are ignored
Motivations & states & degree of identification
32. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Deregulation & change in content & lack of access
Motivations & states & degree of identification
When game developers market their game code to other game developers
33. What are the three parts of efficiency?
People share their work through open web sites
Concentration & consolidation & centralization
Opportunities vs addictions & goals
Intentional
34. Where does the term wiki come from?
Influence of automatic bodily systems & beyond our conscious control
Manifest effect
Create successful products
Hawaiian word wikiwiki
35. What is flow?
Being immersed deeply in a task that they lose track of time and place
They eliminated the legal barrier to competition across markets
They are interactive
Whites
36. What is an effect that happens during exposure to the media messages?
Immediate
Baseline & fluctuation
Emotional
The control of important institutions in the hads of all people
37. What are the two types of responsibilites in advertising?
Social and economic
Focus on steps in the process
Process effects
Physiological
38. _______________ are societal changes that occur over a long period of time.
Flow & telescoping
Telescoping
During an exposure to a particular message
Macro-level effects
39. Your _______ when you consume media content can alter your perception of and reaction to the content?
Unintentional effects
Establish awareness of products & existence of products
State
Strong personal locus
40. What is our personal locus made up of?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Antisocial vs prosocial
Efficiency
Goals & drives
41. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Prescription drugs
Field independency & type of intelligence & type of thinking & conceptual differentation
Promotes
Long-term
42. The pattern of the population of television characters is ______ the pattern of people in the real world
Flow
Different from
By medium & society
Fluid intelligence
43. _______________ frequently occur when you are in a state of automaticity.
Attitudinal
Social and economic
Websites that allow users to add & edit material
Unintentional effects
44. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Immediate and long-term
Long-term
Arcade games
45. What percentage of video games earn a profit?
3%
Factual and social
Concentration & consolidation & centralization
Deregulation & change in content & lack of access
46. Like media programming companies & advertising agencies are also...
Concentrated
Strong personal locus
Viacom & CBS
Establish awareness of products & existence of products
47. What was significant about the Communications Act 1934?
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48. In order to become media literate in interactive media & what do we need to establish?
Establish awareness of products & existence of products
Motivations & states & degree of identification
Massively Multiplayer Online Role Playing Game
Opportunities vs addictions & goals
49. What are the four cognitive abilities?
The media can provide us with information
Content of messages & context of portrayals & cognitive complexity of content
Field independency & type of intelligence & type of thinking & conceptual differentation
Richer
50. What are the six baseline influencing factors?
More likely to appear in comedies than dramas
Influences
Required broadcasters to serve the public's interest & convenience & & necessity
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
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