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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of intelligence?






2. What are the two main components in the demographics pattern?






3. When did the innovation stage for interactive media games begin?






4. What are the four cognitive abilities?






5. What are the two main components in the demographics pattern?






6. Unintentional effects often occur when we are in a state of...






7. What is WOW?






8. The number of ads for _______________ increases each year






9. What is a baseline effect?






10. What is the long-term behavioral effect?






11. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






12. What is puffery?






13. What is an effect that happens during exposure to the media messages?






14. What is the ability to memorize facts?






15. What are the two major effects from the telecommunications competition & deregulation act of 1996?






16. what type of health patterns are there?






17. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






18. What is subliminal advertising






19. In order to appeal to audiences & most stories begin with what?






20. A macro-type media effect refers to what?






21. to end up at the top of a Google search & a website must what?






22. Which type of violence is most prevalent on television?






23. What are the three states of personal factors in fluctuation?






24. What age is more represented on tv?






25. ______ are the influences we experience constantly from our exposure to media messages?






26. What are some examples of where advertisements can be found?






27. What are the two competing values?






28. What are the two competing values?






29. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






30. Which type of violence is most prevalent on television?






31. What are the 3 developmental maturities?






32. What is fluctuation effect?






33. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






34. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






35. ________ are beneficial because they allow for the creation of collective knowledge






36. What does attitudinal effects create and shape?






37. Name the two types of process effects?






38. what types of audiences have marketers of digital games identified as?






39. What are the four cognitive abilities?






40. the two most dominant genres in prime-time television from the 1970s-1990s were what?






41. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






42. Every day & our baseline of media effects what?






43. Describe product claims?






44. What are the 3 subgenres of drama?






45. What does localism serve the needs of?






46. What gender is more popular on tv?






47. what three forces shape the development of interactive media?






48. Describe manifest effects?






49. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






50. What do media exposure habits focus its attention on?







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