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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of process effects?
The control of important institutions in the hads of all people
Efficiency
Baseline and fluctuation
Can be at risk & shaped by media & own life factors
2. the rationale for regulation in broadcasting is based on what?
Influences
6
Public interest & prevention of monopolies & promoting diversity
Baseline and fluctuation
3. Who does marketing target?
Harder
Prescription drugs
A digital game player's focus on steps in the process
Niche audiences
4. What do interactive games have the power to do?
When game developers market their game code to other game developers
Stereotypes
Condition audiences for repeat exposures
An attitudinal-type effect
5. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Younger age
Attitudinal
Harder
Macro-level effects
6. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Baseline & fluctuation
Temporary
Pay for placement
7. What are examples of baseline factors?
Easily noticable
1950s
Developmental maturity & knowledge structures & media exposure habits
Cognitive
8. What is fluctuation effect?
Cognitive
The creation & formulas & & the social values of consumers
A temporary effect
Male
9. People with the ___________________ learn the most from the media
Being immersed deeply in a task that they lose track of time and place
Largest amount of knowledge
Condition audiences for repeat exposures
Relaxing regulations
10. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Deceptive
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
State
11. What is fluctuation effect?
A temporary effect
The creation & formulas & & the social values of consumers
Antisocial vs prosocial
Largest amount of knowledge
12. What is efficiency?
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13. What are the two long-term attitudinal effects?
Cultivation & reinforcement
More married women
Regulate
Deceptive
14. The media can have long and short term effects on what?
High paid
Concentration
Institutions & society & individuals
Medical workers
15. According to the _______________ is the most challenging medium for telling stories
When game developers market their game code to other game developers
Motivations & states & degree of identification
Field independency
Text & television
16. What is WOW?
Determines a person's media exposure habits
World of Warcraft & $15 per month & an online game & most successful video game in the world
Ads making implicit claims that cannot be tested for the truth
Drama & comedy & romance & reality series
17. Every day & our baseline of media effects what?
Happiness is found in having things
Can be at risk & shaped by media & own life factors
Being immersed deeply in a task that they lose track of time and place
Deregulation & change in content & lack of access
18. What are the three parts of efficiency?
During an exposure to a particular message
Concentration & consolidation & centralization
Try to solve the plot
Institutions & society & individuals
19. Like media programming companies & advertising agencies are also...
Concentrated
High paid
Confusing to the audience
Physiological
20. when does immediate effects occur?
Media and messages
Explorers & socializers & achievers & controllers
During an exposure to a particular message
Positive because they are easy for viewers to recognize
21. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Vertical and lateral
We keep asking for more products
Long-term
Cultivation & reinforcement
22. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Media and personal
Younger age
Required broadcasters to serve the public's interest & convenience & & necessity
23. to end up at the top of a Google search & a website must what?
Pay for placement
Public interest & prevention of monopolies & promoting diversity
Goals & drives
Drama & comedy & romance & reality series
24. It is clear that the media is completely controlled by what?
Required broadcasters to serve the public's interest & convenience & & necessity
Many companies
An informed decision
Create successful products
25. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Concentration & consolidation & centralization
Medical workers
Manifest effect
Opinions & beliefs & and values
26. What is action/horror?
High paid
Good vs evil
Promotes
1980s & 1990s
27. What are the three parts of efficiency?
Text & television
Concentration & consolidation & centralization
Small
Discrimination and poverty impacting their lives
28. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
When whole segments of the population are ignored
Cognitive
Horizontal & vertical & conglomerate
Social and economic
29. Give an example of the content of messages
Focus on steps in the process
Crystalline & fluid
Antisocial vs prosocial
Displacement of other activities
30. Unintentional effects often occur when we are in a state of...
Federal Communications Commission
African Americans
Opinions & beliefs & and values
Automaticy
31. What are the four cognitive abilities?
Crystalline intelligence
Field independency & type of intelligence & type of thinking & conceptual differentiation
Simplistic and objectionable ways
Drama & comedy & romance & reality series
32. What is WOW?
Physiological
Relaxing regulations
A temporary effect
World of Warcraft & $15 per month & an online game & most successful video game in the world
33. What is localism?
Ownership rules are relaxed
State of mind & motivation & & degree of identification
Toilets & schools & video games & etc.
The control of important institutions in the hads of all people
34. What two types of information is cognitive made up of?
60%
Concentration & consolidation & centralization
Factual and social
Different from
35. What are the two timing factors?
Immediate and long-term
Immediate
Long-term
Motivations & states & degree of identification
36. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Localism
Being immersed so deeply into a task so they lose track of all time and place
Localism
37. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Cognitive & emotional & moral
More married women
Tragedy & mystery & action/horror
Telescoping
38. Playing interactive video games & particularly MMORPGs...
Manifest and process
Recognize elements of the story
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Can be addictive
39. What is subliminal advertising
Strong personal locus
They eliminated the legal barrier to competition across markets
Vertical and lateral
Relates to the unconscious effects of advertising
40. the rationale for regulation in broadcasting is based on what?
Good vs evil
Emotional
Public interest & prevention of monopolies & promoting diversity
Immediate and long-term
41. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Arcade games
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Cognitive & emotional & moral
42. People who have a ________________ have more awareness of the effects process
Strong personal locus
Good vs evil
Concentrated
Developmental maturity & knowledge structures & media exposure habits
43. What are the six main criticisms of advertising?
60%
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Happiness is found in having things
Crystalline intelligence
44. Media ownership has big impact on...
Sex & violence & language & sexual orientation
Media content
Text & television
Broadcasters to serve the public interest & convenience & and necessity
45. What are the two types of media effects?
During an exposure to a particular message
When whole segments of the population are ignored
Manifest and process
The control of important institutions in the hads of all people
46. In order to appeal to audiences & most stories begin with what?
Massively Multiplayer Online Role Playing Game
Focus on steps in the process
Being immersed so deeply into a task so they lose track of all time and place
Conflict
47. what type of health patterns are there?
Ownership rules are relaxed
When whole segments of the population are ignored
Deceptive
By medium & society
48. When a digital game has been designed well & it delivers an experience to players through what?
Broadcasters to serve the public interest & convenience & and necessity
Flow & telescoping
Create successful products
Media and messages
49. The pattern of the population of television characters is ______ the pattern of people in the real world
Opinions & beliefs & and values
Vertical
More married women
Different from
50. Give an example of the cognitive complexity of content
When you focus on the steps in the process
Action must build up
Media and messages
Print vs tv news