Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the natural ability to distinguish the singal and the noise in any message?






2. Describe manifest effects?






3. What are the two types of intelligence?






4. ________ are beneficial because they allow for the creation of collective knowledge






5. What does localism serve the needs of?






6. What are the four genres in the formula?






7. What was it when ownership rules were relaxed?






8. What are the two types of responsibilites in advertising?






9. What is the ability to memorize facts?






10. What gender is more popular on tv?






11. what three forces shape the development of interactive media?






12. What is fluctuation effect?






13. What marital status is more represented on tv?






14. What are some fluctuation factors?






15. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






16. What is telescoping?






17. what type of health patterns are there?






18. What is puffery?






19. Creators use the formula to do what?






20. What eliminated the legal barrier to competition across markets?






21. according to the textbook & _____ are more likely to be represented in the television world than the real world.






22. When does invisible stereotyping occur?






23. What are the four types of niche audiences?






24. Creators use the formula to do what?






25. Popular criticism about advertising includes what?

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26. People with the ___________________ learn the most from the media






27. What are examples of baseline factors?






28. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






29. According to the _______________ is the most challenging medium for telling stories






30. In order to become media literate in interactive media & what do we need to establish?






31. What is the process of flow?






32. the rationale for regulation in broadcasting is based on what?






33. What are the 3 subgenres of drama?






34. What is the ability to be creative?






35. according to the textbook & _____ are more likely to be represented in the television world than the real world.






36. Consumers use the formula to do what?






37. What is a belief that control of important institutions should be in the hands of many through decentralization?






38. What was significant about the Communications Act 1934?

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39. What is localism?






40. What are the 3 subgenres of drama?






41. what force competes against the ethnic of localism?






42. Every day & our baseline of media effects what?






43. Where does the term wiki come from?






44. according to the textbook & which occupation is the most prevalent in the television world?






45. If you cry during a film & you are experiencing what type of effect?






46. interactive media games are In what stage of development?






47. When a digital game has been designed well & it delivers an experience to players through what?






48. Describe fluctuation effects.






49. ______ are the influences we experience constantly from our exposure to media messages?






50. What are the two timing factors?