SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of intelligence?
60%
Being immersed so deeply into a task so they lose track of all time and place
Penetration
Crysalline and fluid
2. What ethnicity is overrepresented on tv?
Flow & telescoping
Typical level of risk for an event
Whites
During an exposure to a particular message
3. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
When whole segments of the population are ignored
Advertisers manipulating us into buying things we don't need
Cognitive & emotional & moral
4. What was the first form of media games?
Sex & violence & language & sexual orientation
Arcade games
Strong personal locus
Concentration & consolidation & centralization
5. What do media exposure habits focus its attention on?
Media and messages
Field independency & type of intelligence & type of thinking & conceptual differentation
Dramas and situation comedies
Localism
6. What are the three parts of efficiency?
Media concentration & media deregulation
Factual and social
Field independency & type of intelligence & type of thinking & conceptual differentiation
Concentration & consolidation & centralization
7. What is telescoping?
People share their work through open web sites
People share their work through open web sites
Emotional
Focus on steps in the process
8. In what 6 ways is advertising deceptive?
Physiological
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Baseline and fluctuation
Concentration
9. What is the process of flow?
Influence of automatic bodily systems & beyond our conscious control
Can be addictive
Positive because they are easy for viewers to recognize
Being immersed so deeply into a task so they lose track of all time and place
10. What is a wiki?
Regulate
Toilets & schools & video games & etc.
Positive because they are easy for viewers to recognize
Websites that allow users to add & edit material
11. What is the long-term behavioral effect?
Displacement of other activities
Localism and efficiency
Cognitive
They are interactive
12. In the formula & What are the 2 constraints?
Easily noticable
Typical level of risk for an event
By medium & society
Male
13. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Prescription drugs
Flow
Largest amount of knowledge
Field independency & type of intelligence & type of thinking & conceptual differentiation
14. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Male
Create successful products
Conflict
Conglomerate
15. What are the three parts of efficiency?
Concentration & consolidation & centralization
Deceptive
Public interest & prevention of monopolies & promoting diversity
Public interest & prevention of monopolies & promoting diversity
16. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Baseline and fluctuation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Drama & comedy & romance & reality series
17. What are the two types of intelligence?
More likely to appear in comedies than dramas
Shared commons & need for social contact & attraction of advertisers
Discrimination and poverty impacting their lives
Crystalline & fluid
18. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
The media can provide us with information
The control of important institutions in the hads of all people
Recognize elements of the story
19. What does a cognitive-effect means?
The media can provide us with information
Deceptive
1980s & 1990s
Manifest effect
20. Your _______ when you consume media content can alter your perception of and reaction to the content?
Immediate
An informed decision
Tragedy & mystery & action/horror
State
21. What are the 3 developmental maturities?
Crysalline and fluid
Cognitive & emotional & moral
Can be addictive
Richer
22. What is flow?
Tragedy & mystery & action/horror
Horizontal & vertical & conglomerate
Being immersed deeply in a task that they lose track of time and place
Concentration
23. What are the two timing factors?
Field independency & type of intelligence & type of thinking & conceptual differentation
Immediate and long-term
Telescoping
Factual and social
24. The number of ads for _______________ increases each year
Prescription drugs
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
The control of important institutions in the hads of all people
Richer
25. What percentage of video games earn a profit?
3%
By medium & society
Physiological
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
26. What socioeconomic status is more represented?
Cognitive
Process effects
Institutions
Richer
27. Creators use the formula to do what?
Regulate
Goals & drives
Create successful products
Factual and social
28. Where does the term wiki come from?
Confusing to the audience
Create successful products
Hawaiian word wikiwiki
Shared commons & need for social contact & attraction of advertisers
29. What are the two types of media effects?
Opinions & beliefs & and values
The creation & formulas & & the social values of consumers
Manifest and process
Institutions & society & individuals
30. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Concentration & consolidation & centralization
Telescoping
Media concentration & media deregulation
Efficiency
31. What do interactive games have the power to do?
People have control and control is decentralized
Condition audiences for repeat exposures
Media concentration & media deregulation
Individuals and society
32. What do megamergers result in?
CEOs holding a greater concentration of power
Antisocial vs prosocial
Field independency
People share their work through open web sites
33. what force competes against the ethnic of localism?
Print vs tv news
When you focus on the steps in the process
Efficiency
Manifest effect
34. What best reflects the effects the media has on us?
Always occurring
Physiological
Condition audiences for repeat exposures
Determines a person's media exposure habits
35. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Can be at risk & shaped by media & own life factors
Invisible & visible
Dramas and situation comedies
Being immersed deeply in a task that they lose track of time and place
36. When does invisible stereotyping occur?
When whole segments of the population are ignored
Richer
Crystalline intelligence
African Americans
37. What is the most prevalent media effect?
Cognitive
Typical level of risk for an event
An attitudinal-type effect
Regulate
38. What does attitudinal effects create and shape?
Opinions & beliefs & and values
The creation & formulas & & the social values of consumers
Long-term
Flow & telescoping
39. Values that are reflected in entertainment messages include what?
Happiness is found in having things
World of Warcraft & $15 per month & an online game & most successful video game in the world
When game developers market their game code to other game developers
Influence of automatic bodily systems & beyond our conscious control
40. what type of health patterns are there?
Advertisers manipulating us into buying things we don't need
Arcade games
Deceptive
Factual and social
41. What are the two types of intelligence?
Desensitization
Crystalline & fluid
Can be at risk & shaped by media & own life factors
Macro-level effects
42. Media ownership has big impact on...
Emotional
Media content
Emotional
Temporary
43. What are the four genres in the formula?
Horizontal
Drama & comedy & romance & reality series
Real world vs media world
Confusing to the audience
44. Describe fluctuation effects.
Temporary
Recognize elements of the story
Arcade games
3%
45. Like media programming companies & advertising agencies are also...
Can be addictive
Broadcasters to serve the public interest & convenience & and necessity
Concentrated
Immediate
46. Issues of concern regarding merger activity includes what?
Invisible & visible
Cognitive
Deregulation & change in content & lack of access
Conceptual differentiation
47. What is the long-term emotional effect?
Federal Communications Commission
Crystalline & fluid
Desensitization
Concentration
48. What are examples of baseline factors?
Print vs tv news
Developmental maturity & knowledge structures & media exposure habits
African Americans
Process effects
49. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Discrimination and poverty impacting their lives
Field independency
Baseline & fluctuation
50. Many media effects are...
When fewer people control the media& there's a narrow range of voices
Intentional
Opinions & beliefs & and values
Antisocial vs prosocial