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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two main components in the demographics pattern?
Baseline and fluctuation
Flow
Real world vs media world
Medical workers
2. What was it when ownership rules were relaxed?
Penetration
CEOs holding a greater concentration of power
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Media concentration
3. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Motivations & states & degree of identification
Conglomerate
Manifest effect
Concentration & consolidation & centralization
4. What are some examples of where advertisements can be found?
African Americans
Real world vs media world
Toilets & schools & video games & etc.
Ownership rules are relaxed
5. What are the two types of responsibilites in advertising?
Easily noticable
Social and economic
Localism
Conservative
6. What is the middleware market?
When game developers market their game code to other game developers
Younger age
Can be addictive
Public interest & prevention of monopolies & promoting diversity
7. ________ are beneficial because they allow for the creation of collective knowledge
Conglomerate
Wikis
Psychological & emotional & cognitive
Localism
8. What was the first form of media games?
Arcade games
Concentration
Goals & drives
When game developers market their game code to other game developers
9. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Horizontal
When game developers market their game code to other game developers
Conservative
We keep asking for more products
10. What is flow?
Federal Communications Commission
Vertical
Advertisers manipulating us into buying things we don't need
Being immersed deeply in a task that they lose track of time and place
11. What are the two types of process effects?
Establish awareness of products & existence of products
A temporary effect
Create successful products
Baseline and fluctuation
12. What is the natural ability to distinguish the signal and the noise in any message?
Flow & telescoping
Concentrated
Small
Field independency
13. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Regulate
Concentration
Physiological
They are interactive
14. What is a baseline effect?
Media and messages
State
The typical level of risk for an effect
Ads making implicit claims that cannot be tested for the truth
15. Every day & our baseline of media effects what?
When game developers market their game code to other game developers
Federal Communications Commission
Condition audiences for repeat exposures
Can be at risk & shaped by media & own life factors
16. What is the ability to be creative?
Happiness is found in having things
Fluid intelligence
Media concentration
Drama & comedy & romance & reality series
17. What must happen during television before commercial break?
Vertical
Action must build up
Typical level of risk for an effect
Easily noticable
18. What does MMORPG stand for?
60%
Antisocial vs prosocial
Create successful products
Massively Multiplayer Online Role Playing Game
19. What is the ability to be creative?
Fluid intelligence
Being immersed deeply in a task that they lose track of time and place
Positive because they are easy for viewers to recognize
Can be addictive
20. Media ownership has big impact on...
Telescoping
Baseline and fluctuation
Happiness is found in having things
Media content
21. What are the three personal factors of fluctuation?
Conceptual differentiation
Influences
Localism and efficiency
Motivations & states & degree of identification
22. Name the two types of process effects?
Baseline & fluctuation
Massively Multiplayer Online Role Playing Game
Desensitization
Physiological
23. what type of health patterns are there?
Niche audiences
The media can provide us with information
Deceptive
Media concentration & media deregulation
24. What are the three parts of efficiency?
Explorers & socializers & achievers & controllers
Field independency
Concentration & consolidation & centralization
When game developers market their game code to other game developers
25. What are the two types of factors in fluctuation?
65+ years of age
Media deregulation
Media and personal
Immediate and long-term
26. In the formula & What are the 2 constraints?
Desensitization
Positive because they are easy for viewers to recognize
By medium & society
Cognitive
27. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Horizontal & vertical & conglomerate
Emotional
When whole segments of the population are ignored
28. What is the long-term emotional effect?
People share their work through open web sites
Strong personal locus
Desensitization
Deregulation & change in content & lack of access
29. What happens in the media deregulation?
Pay for placement
Content of messages & context of portrayals & cognitive complexity of content
Emotional
They eliminated the legal barrier to competition across markets
30. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Localism
Condition audiences for repeat exposures
They eliminated the legal barrier to competition across markets
Media concentration & media deregulation
31. Describe fluctuation effects.
Relaxing regulations
Conceptual differentiation
Temporary
Establish awareness of products & existence of products
32. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Media and messages
Drama & comedy & romance & reality series
State
33. What is a physiological effect?
They are interactive
Baseline & fluctuation
Influence of automatic bodily systems & beyond our conscious control
Media content
34. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
We keep asking for more products
Discrimination and poverty impacting their lives
State
6
35. What did the Communications Act of 1934 require?
Concentration
Physiological
Different from
Broadcasters to serve the public interest & convenience & and necessity
36. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Regulate
When fewer people control the media& there's a narrow range of voices
Public interest & prevention of monopolies & promoting diversity
37. Playing interactive video games & particularly MMORPGs...
Can be addictive
Social and economic
Simplistic and objectionable ways
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
38. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Relates to the unconscious effects of advertising
Field independency & type of intelligence & type of thinking & conceptual differentation
An attitudinal-type effect
Content of messages & context of portrayals & cognitive complexity of content
39. What are the two types of factors in fluctuation?
When game developers market their game code to other game developers
Media and personal
Tragedy & mystery & action/horror
Establish awareness of products & existence of products
40. What is a wiki?
Advertisers manipulating us into buying things we don't need
Different from
1950s
Websites that allow users to add & edit material
41. when does immediate effects occur?
During an exposure to a particular message
Unintentional effects
Attitudinal
Opinions & beliefs & and values
42. What are the two types of media effects?
Automaticy
Manifest and process
Drama & comedy & romance & reality series
A digital game player's focus on steps in the process
43. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Promotes
Small
44. the rationale for regulation in broadcasting is based on what?
Crysalline and fluid
Being immersed deeply in a task that they lose track of time and place
Try to solve the plot
Public interest & prevention of monopolies & promoting diversity
45. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Condition audiences for repeat exposures
Physiological
Flow
Horizontal
46. _______________ are societal changes that occur over a long period of time.
Horizontal & vertical & conglomerate
Macro-level effects
Promotes
Male
47. What are the four controversial content elements?
Drama & comedy & romance & reality series
Male
Institutions & society & individuals
Sex & violence & language & sexual orientation
48. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Real world vs media world
People have control and control is decentralized
Simplistic and objectionable ways
Telescoping
49. What is the natural ability to distinguish the singal and the noise in any message?
Crystalline & fluid
Institutions & society & individuals
Field independency
Relates to the unconscious effects of advertising
50. Describe product claims?
The media can provide us with information
State of mind & motivation & & degree of identification
Confusing to the audience
Stereotypes
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