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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Give an example of the content of messages
We keep asking for more products
Content of messages & context of portrayals & cognitive complexity of content
Antisocial vs prosocial
Field independency & type of intelligence & type of thinking & conceptual differentation
2. People who have a ________________ have more awareness of the effects process
Toilets & schools & video games & etc.
Horizontal & vertical & conglomerate
Strong personal locus
Tragedy & mystery & action/horror
3. What are the six main criticisms of advertising?
Baseline and fluctuation
Being immersed so deeply into a task so they lose track of all time and place
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
4. What is baseline effects?
Typical level of risk for an effect
Explorers & socializers & achievers & controllers
Verbal violence
Easily noticable
5. What is efficiency?
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6. What is the ability to be creative?
Immediate
Confusing to the audience
Deceptive
Fluid intelligence
7. What was it when ownership rules were relaxed?
Horizontal & vertical & conglomerate
Confusing to the audience
Media concentration
Flow & telescoping
8. What is flow?
People have control and control is decentralized
Being immersed deeply in a task that they lose track of time and place
Developmental maturity & knowledge structures & media exposure habits
Medical workers
9. What is a baseline effect?
Deregulation & change in content & lack of access
Establish awareness of products & existence of products
Real world vs media world
The typical level of risk for an effect
10. what three forces shape the development of interactive media?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Telescoping
Shared commons & need for social contact & attraction of advertisers
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
11. What are examples of baseline factors?
Efficiency
Developmental maturity & knowledge structures & media exposure habits
Horizontal
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
12. What is the middleware market?
Emotional
When game developers market their game code to other game developers
Immediate and long-term
Macro-level effects
13. What are the two timing factors?
Broadcasters to serve the public interest & convenience & and necessity
Real world vs media world
Print vs tv news
Immediate and long-term
14. What are the four genres in the formula?
Explorers & socializers & achievers & controllers
Text & television
When fewer people control the media& there's a narrow range of voices
Drama & comedy & romance & reality series
15. What is action/horror?
Good vs evil
When whole segments of the population are ignored
65+ years of age
People have control and control is decentralized
16. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Manifest and process
Dramas and situation comedies
Different from
Automaticy
17. In the formula & What are the 2 constraints?
By medium & society
Factual and social
Conceptual differentiation
Explorers & socializers & achievers & controllers
18. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Arcade games
1980s & 1990s
Penetration
19. It is clear that the media is completely controlled by what?
Localism and efficiency
Promotes
Many companies
Developmental maturity & knowledge structures & media exposure habits
20. What are the two types of thinking?
Media concentration
Vertical and lateral
An informed decision
Websites that allow users to add & edit material
21. What is Web 2.0?
Conflict & climax & resolution
Horizontal & vertical & conglomerate
People share their work through open web sites
Required broadcasters to serve the public's interest & convenience & & necessity
22. The pattern of the population of television characters is ______ the pattern of people in the real world
Typical level of risk for an event
Media and messages
Different from
Process effects
23. Playing interactive video games & particularly MMORPGs...
Can be addictive
1980s & 1990s
Vertical and lateral
Concentration
24. Describe baseline effects.
Typical level of risk for an event
Recognize elements of the story
Media content
High paid
25. ________ are beneficial because they allow for the creation of collective knowledge
Condition audiences for repeat exposures
Cognitive
Wikis
World of Warcraft & $15 per month & an online game & most successful video game in the world
26. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Penetration
Conglomerate
Shared commons & need for social contact & attraction of advertisers
They eliminated the legal barrier to competition across markets
27. A macro-type media effect refers to what?
Content of messages & context of portrayals & cognitive complexity of content
Institutions
Manifest effect
During an exposure to a particular message
28. What are the three parts of efficiency?
Concentration & consolidation & centralization
Ads making implicit claims that cannot be tested for the truth
Recognize elements of the story
Viacom & CBS
29. What are the three states of personal factors in fluctuation?
Factual and social
Real world vs media world
Psychological & emotional & cognitive
When fewer people control the media& there's a narrow range of voices
30. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Vertical and lateral
Recognize elements of the story
Viacom & CBS
31. Which type of violence is most prevalent on television?
Broadcasters to serve the public interest & convenience & and necessity
Verbal violence
The creation & formulas & & the social values of consumers
Macro-level effects
32. What is subliminal advertising
Relates to the unconscious effects of advertising
Whites
Good vs evil
Content of messages & context of portrayals & cognitive complexity of content
33. What is localism?
The control of important institutions in the hads of all people
Massively Multiplayer Online Role Playing Game
Strong personal locus
Factual and social
34. What is telescoping?
Goals & drives
Manifest effect
Focus on steps in the process
Goals & drives
35. Describe product claims?
Good vs evil
Real world vs media world
Confusing to the audience
An informed decision
36. when does immediate effects occur?
Institutions & society & individuals
When you focus on the steps in the process
During an exposure to a particular message
Cultivation & reinforcement
37. the rationale for regulation in broadcasting is based on what?
Establish awareness of products & existence of products
Crystalline intelligence
They eliminated the legal barrier to competition across markets
Public interest & prevention of monopolies & promoting diversity
38. _______________ are societal changes that occur over a long period of time.
Motivations & states & degree of identification
Field independency
Macro-level effects
Largest amount of knowledge
39. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
They eliminated the legal barrier to competition across markets
Developmental maturity & knowledge structures & media exposure habits
Attitudinal
1980s & 1990s
40. Issues of concern regarding merger activity includes what?
A digital game player's focus on steps in the process
1950s
Deregulation & change in content & lack of access
A temporary effect
41. What was the biggest deal between any two media companies?
When you focus on the steps in the process
Viacom & CBS
Shared commons & need for social networking & attraction of advertising support
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
42. What are the two types of process effects?
Physiological
Relates to the unconscious effects of advertising
1950s
Baseline and fluctuation
43. What age is more represented on tv?
People share their work through open web sites
Influence of automatic bodily systems & beyond our conscious control
Younger age
Typical level of risk for an effect
44. The internet is considered a viral spiral because it _________ innovation due to its network structure
Intentional
Promotes
Macro-level effects
The control of important institutions in the hads of all people
45. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Concentration
Conceptual differentiation
During an exposure to a particular message
An attitudinal-type effect
46. What does localism serve the needs of?
Individuals and society
Conflict
Toilets & schools & video games & etc.
Media and messages
47. Describe baseline effects.
The media can provide us with information
People have control and control is decentralized
Print vs tv news
Typical level of risk for an event
48. Long-term effects are ________ to notice than immediate effects.
Harder
65+ years of age
Conflict & climax & resolution
CEOs holding a greater concentration of power
49. What are the three personal factors of fluctuation?
Media concentration & media deregulation
Motivations & states & degree of identification
Richer
Localism and efficiency
50. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Media concentration
Medical workers
Concentration