Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name the two types of process effects?






2. What do media exposure habits focus its attention on?






3. What is efficiency?

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4. What are the three elements to a general story formula?






5. What is the natural ability to distinguish the singal and the noise in any message?






6. What is the natural ability to distinguish the singal and the noise in any message?






7. Creators use the formula to do what?






8. What are examples of baseline factors?






9. What is localism?






10. What are the six baseline influencing factors?






11. When does invisible stereotyping occur?






12. interactive media games are In what stage of development?






13. when one media company buys smaller companies of the same type & what type of concentration is this?






14. the rationale for regulation in broadcasting is based on what?






15. What is a baseline effect?






16. What is a baseline effect?






17. What are the two types of intelligence?






18. What are the two major effects from the telecommunications competition & deregulation act of 1996?






19. Like other media & the internet is now mature enough to suffer from...






20. What are the two types of media effects?






21. What is baseline effects?






22. What are the six baseline influencing factors?






23. It is clear that the media is completely controlled by what?






24. In what 6 ways is advertising deceptive?






25. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






26. Although African Americans are represented on television & portrayals rarely include....






27. The media can have long and short term effects on what?






28. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






29. ______ are the influences we experience constantly from our exposure to media messages?






30. The internet is considered a viral spiral because it _________ innovation due to its network structure






31. What was the biggest deal between any two media companies?






32. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






33. Describe baseline effects.






34. What does the personal locus do?

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35. What are the two main forms of stereotyping?






36. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






37. What are the six main criticisms of advertising?






38. The three forces that have shaped the development of the interactive mass media






39. What is our personal locus made up of?






40. ______ are the influences we experience constantly from our exposure to media messages?






41. What are the two major effects from the telecommunications competition & deregulation act of 1996?






42. Like media programming companies & advertising agencies are also...






43. Give an example of the content of messages






44. What is the ability to memorize facts?






45. Describe manifest effects?






46. interactive media games are In what stage of development?






47. What is Web 2.0?






48. What are the two main components in the demographics pattern?






49. What is the natural ability to distinguish the signal and the noise in any message?






50. What do media exposure habits focus its attention on?