Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What is the middleware market?
When game developers market their game code to other game developers
Happiness is found in having things
Temporary
Crystalline & fluid

2. What is an effect that happens during exposure to the media messages?
Immediate
Typical level of risk for an effect
Desensitization
By medium & society

3. According to the _______________ is the most challenging medium for telling stories
Text & television
Recognize elements of the story
Goals & drives
Media content

4. What was significant about the Communications Act 1934?

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5. when does immediate effects occur?
Tragedy & mystery & action/horror
During an exposure to a particular message
Conflict
3%

6. when one media company buys smaller companies of the same type & what type of concentration is this?
The company that owns the platform also develops the games and distributes them
Positive because they are easy for viewers to recognize
Horizontal
Medical workers

7. Although African Americans are represented on television & portrayals rarely include....
Cultivation & reinforcement
Discrimination and poverty impacting their lives
Field independency
Physiological

8. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
When you focus on the steps in the process
Media and messages
Determines a person's media exposure habits
An attitudinal-type effect

9. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Different from
World of Warcraft & $15 per month & an online game & most successful video game in the world
Drama & comedy & romance & reality series

10. What is baseline effects?
State
Crystalline & fluid
Typical level of risk for an effect
Displacement of other activities

11. The video industry has 'a good deal of vertical integration'. What does this mean?
Confusing to the audience
Advertisers manipulating us into buying things we don't need
The creation & formulas & & the social values of consumers
The company that owns the platform also develops the games and distributes them

12. Describe manifest effects?
Good vs evil
Real world vs media world
Cognitive
Easily noticable

13. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Explorers & socializers & achievers & controllers
Fluid intelligence
Antisocial vs prosocial

14. The three forces that have shaped the development of the interactive mass media
Always occurring
Younger age
Immediate and long-term
Shared commons & need for social networking & attraction of advertising support

15. What do interactive games have the power to do?
CEOs holding a greater concentration of power
Shared commons & need for social connection & & attraction of advertisers
Field independency & type of intelligence & type of thinking & conceptual differentiation
Condition audiences for repeat exposures

16. What ethnicity is overrepresented on tv?
An attitudinal-type effect
Whites
Focus on steps in the process
Being immersed deeply in a task that they lose track of time and place

17. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Localism
Harder
Can be addictive
They are interactive

18. When did megamergers become popular?
Antisocial vs prosocial
Unintentional effects
Good vs evil
1980s & 1990s

19. Like other media & the internet is now mature enough to suffer from...
They are interactive
Flow & telescoping
Concentration
Text & television

20. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Localism and efficiency
Typical level of risk for an event
To compare the tragic characters & make the audience feel better

21. What are the 3 media factors in fluctuation?
Flow & telescoping
Content of messages & context of portrayals & cognitive complexity of content
High paid
Field independency

22. Describe baseline effects.
Cognitive & emotional & moral
Largest amount of knowledge
Happiness is found in having things
Typical level of risk for an event

23. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Different from
Action must build up
More likely to appear in comedies than dramas

24. Name the two types of process effects?
Small
Baseline & fluctuation
Different from
Try to solve the plot

25. What socioeconomic status is more represented?
Richer
Massively Multiplayer Online Role Playing Game
Always occurring
Typical level of risk for an event

26. what happens in the media concentration?
Prescription drugs
Ownership rules are relaxed
Action must build up
Vertical

27. What is a belief that control of important institutions should be in the hands of many through decentralization?
Try to solve the plot
Localism
Conservative
Sex & violence & language & sexual orientation

28. In what 6 ways is advertising deceptive?
An informed decision
Create successful products
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Institutions & society & individuals

29. to end up at the top of a Google search & a website must what?
Positive because they are easy for viewers to recognize
Pay for placement
People share their work through open web sites
Largest amount of knowledge

30. interactive media games are In what stage of development?
Positive because they are easy for viewers to recognize
Establish awareness of products & existence of products
The company that owns the platform also develops the games and distributes them
Penetration

31. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Manifest and process
Arcade games
Media concentration & media deregulation
Horizontal

32. Creators use the formula to do what?
Hawaiian word wikiwiki
Concentration & consolidation & centralization
Create successful products
African Americans

33. what type of health patterns are there?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Deceptive
Temporary
Immediate and long-term

34. what force competes against the ethnic of localism?
Positive because they are easy for viewers to recognize
Efficiency
Deregulation & change in content & lack of access
Explorers & socializers & achievers & controllers

35. What is WOW?
When whole segments of the population are ignored
Regulate
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
World of Warcraft & $15 per month & an online game & most successful video game in the world

36. What is tragedy used for?
Being immersed deeply in a task that they lose track of time and place
Immediate and long-term
Ads making implicit claims that cannot be tested for the truth
To compare the tragic characters & make the audience feel better

37. What are the six baseline influencing factors?
Conglomerate
Can be addictive
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Discrimination and poverty impacting their lives

38. What are the four cognitive abilities?
Happiness is found in having things
Field independency & type of intelligence & type of thinking & conceptual differentation
Arcade games
Websites that allow users to add & edit material

39. What are the four types of niche audiences?
Vertical and lateral
Explorers & socializers & achievers & controllers
High paid
Horizontal

40. What occupation is more represented on tv?
Largest amount of knowledge
Displacement of other activities
Temporary
High paid

41. What are the two types of media effects?
Can be at risk & shaped by media & own life factors
Macro-level effects
Manifest and process
Crysalline and fluid

42. What government organization monitors tv and radio programming to determine if it is obscene or not?
Establish awareness of products & existence of products
Promotes
Flow & telescoping
Federal Communications Commission

43. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Individuals and society
High paid
Focus on steps in the process
Small

44. What are some examples of where advertisements can be found?
Process effects
Media concentration & media deregulation
Can be addictive
Toilets & schools & video games & etc.

45. Every day & our baseline of media effects what?
Concentration & consolidation & centralization
Can be at risk & shaped by media & own life factors
Recognize elements of the story
Determines a person's media exposure habits

46. Name the two types of process effects?
Baseline & fluctuation
Required broadcasters to serve the public's interest & convenience & & necessity
Conglomerate
Temporary

47. What is a baseline effect?
The typical level of risk for an effect
Localism and efficiency
Prescription drugs
Largest amount of knowledge

48. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Institutions & society & individuals
Discrimination and poverty impacting their lives
Media concentration & media deregulation
When you focus on the steps in the process

49. Give an example of the cognitive complexity of content
During an exposure to a particular message
Attitudinal
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Print vs tv news

50. to end up at the top of a Google search & a website must what?
Pay for placement
To compare the tragic characters & make the audience feel better
Media concentration & media deregulation
Promotes