Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People with the ___________________ learn the most from the media






2. Playing interactive video games & particularly MMORPGs...






3. What was it when ownership rules were relaxed?






4. What was significant about the Communications Act 1934?

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5. What was significant about the Communications Act 1934?

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6. What does the personal locus do?

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7. What is Web 2.0?






8. to end up at the top of a Google search & a website must what?






9. What does localism serve the needs of?






10. When did megamergers become popular?






11. What is one of the characteristics that differentiate mass media games or video games from other mass media?






12. Describe fluctuation effects.






13. The pattern of the population of television characters is ______ the pattern of people in the real world






14. What occupation is more represented on tv?






15. What does the term telescoping refer to?

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16. Long-term effects are ________ to notice than immediate effects.






17. What are examples of baseline factors?






18. What is a physiological effect?






19. What are the three elements to a general story formula?






20. When creating a new tv series & producers must work around various constraints. What are some constraints?






21. What does attitudinal effects create and shape?






22. What is action/horror?






23. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






24. What are the two types of intelligence?






25. What was the biggest deal between any two media companies?






26. ______ are the influences we experience constantly from our exposure to media messages?






27. What are the two long-term attitudinal effects?






28. When a digital game has been designed well & it delivers an experience to players through what?






29. according to the textbook & which occupation is the most prevalent in the television world?






30. What is baseline effects?






31. What are some examples of where advertisements can be found?






32. What is the natural ability to distinguish the singal and the noise in any message?






33. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






34. Describe baseline effects.






35. What do media exposure habits focus its attention on?






36. Many media effects are...






37. the two most dominant genres in prime-time television from the 1970s-1990s were what?






38. What does a cognitive-effect means?






39. when does immediate effects occur?






40. What two types of information is cognitive made up of?






41. the rationale for regulation in broadcasting is based on what?






42. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






43. What is the ability to memorize facts?






44. The business trend to consolidate has grown stronger than the government's impulse to...






45. The intended effects of ads include what?






46. What was it when ownership rules were relaxed?






47. What are the six baseline influencing factors?






48. Issues of concern regarding merger activity includes what?






49. What does MMORPG stand for?






50. ______ are the influences we experience constantly from our exposure to media messages?