Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the ability to memorize facts?






2. What eliminated the legal barrier to competition across markets?






3. What are the two major effects from the telecommunications competition & deregulation act of 1996?






4. What percent of a typical newspaper is advertising?






5. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






6. 'Bad' language in the media is what?






7. What are the six main criticisms of advertising?






8. What are the two types of process effects?






9. In order to appeal to audiences & most stories begin with what?






10. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






11. What was the biggest deal between any two media companies?






12. Issues of concern regarding merger activity includes what?






13. What is an effect that happens during exposure to the media messages?






14. what type of health patterns are there?






15. What are the four genres in the formula?






16. What do media exposure habits focus its attention on?






17. What do interactive games have the power to do?






18. Who does marketing target?






19. What are the two types of thinking?






20. What is our personal locus made up of?






21. The media can have long and short term effects on what?






22. When does a digital game player get deeply immersed in the game and loses all track of time and place?






23. What was the first form of media games?






24. What is baseline effects?






25. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






26. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






27. The intended effects of ads include what?






28. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






29. In tv & gays are what?






30. When does invisible stereotyping occur?






31. What is a belief that control of important institutions should be in the hands of many through decentralization?






32. What ethnicity is overrepresented on tv?






33. What is WOW?






34. What are some examples of where advertisements can be found?






35. What is a baseline effect?






36. What are the two types of process effects?






37. The media can have long and short term effects on what?






38. Which type of violence is most prevalent on television?






39. What is the ability to be creative?






40. What are the four types of niche audiences?






41. What do megamergers result in?






42. What does a cognitive-effect means?






43. Like media programming companies & advertising agencies are also...






44. What are the two main forms of stereotyping?






45. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






46. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






47. Which type of violence is most prevalent on television?






48. In the formula & What are the 2 constraints?






49. Media ownership has big impact on...






50. What does attitudinal effects create and shape?