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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Who does marketing target?
Intentional
Niche audiences
Vertical and lateral
Crystalline intelligence
2. In order to appeal to audiences & most stories begin with what?
Conceptual differentiation
Wikis
Conceptual differentiation
Conflict
3. What was it when ownership rules were relaxed?
Media concentration
Conservative
Different from
Can be at risk & shaped by media & own life factors
4. The internet is considered a viral spiral because it _________ innovation due to its network structure
Typical level of risk for an event
Promotes
Individuals and society
The media can provide us with information
5. The video industry has 'a good deal of vertical integration'. What does this mean?
Drama & comedy & romance & reality series
Field independency
The company that owns the platform also develops the games and distributes them
Many companies
6. What are the three parts of efficiency?
Concentration & consolidation & centralization
Create successful products
Promotes
Media deregulation
7. What marital status is more represented on tv?
Process effects
Vertical and lateral
More married women
Unintentional effects
8. according to the textbook & which occupation is the most prevalent in the television world?
More likely to appear in comedies than dramas
Medical workers
Psychological & emotional & cognitive
A temporary effect
9. What is the ability to memorize facts?
An attitudinal-type effect
Content of messages & context of portrayals & cognitive complexity of content
Crystalline intelligence
The typical level of risk for an effect
10. What must happen during television before commercial break?
Action must build up
Field independency & type of intelligence & type of thinking & conceptual differentation
Opportunities vs addictions & goals
Localism
11. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Concentration
Broadcasters to serve the public interest & convenience & and necessity
Ads making implicit claims that cannot be tested for the truth
12. what type of health patterns are there?
Deceptive
State
Advertisers manipulating us into buying things we don't need
Regulate
13. Give an example of the cognitive complexity of content
Print vs tv news
Vertical
Baseline & fluctuation
Social and economic
14. interactive media games are In what stage of development?
Horizontal & vertical & conglomerate
The company that owns the platform also develops the games and distributes them
Penetration
Arcade games
15. What occupation is more represented on tv?
Action must build up
Flow
High paid
Strong personal locus
16. What are the two competing values?
Localism and efficiency
Horizontal & vertical & conglomerate
Fluid intelligence
Conflict & climax & resolution
17. What is the natural ability to distinguish the singal and the noise in any message?
Recognize elements of the story
Field independency
Macro-level effects
High paid
18. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
The typical level of risk for an effect
Concentration & consolidation & centralization
Vertical and lateral
19. The video industry has 'a good deal of vertical integration'. What does this mean?
Relates to the unconscious effects of advertising
The company that owns the platform also develops the games and distributes them
Can be addictive
Medical workers
20. to end up at the top of a Google search & a website must what?
Shared commons & need for social contact & attraction of advertisers
Institutions & society & individuals
When you focus on the steps in the process
Pay for placement
21. When did megamergers become popular?
Media deregulation
Influence of automatic bodily systems & beyond our conscious control
Verbal violence
1980s & 1990s
22. Long-term effects are ________ to notice than immediate effects.
Regulate
Harder
Manifest and process
Temporary
23. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
When whole segments of the population are ignored
The company that owns the platform also develops the games and distributes them
Conflict & climax & resolution
24. People with the ___________________ learn the most from the media
Largest amount of knowledge
Dramas and situation comedies
Intentional
When fewer people control the media& there's a narrow range of voices
25. What is an effect that happens during exposure to the media messages?
Immediate and long-term
Niche audiences
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Immediate
26. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Positive because they are easy for viewers to recognize
Telescoping
Being immersed so deeply into a task so they lose track of all time and place
Regulate
27. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Fluid intelligence
Individuals and society
Influences
Recognize elements of the story
28. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
The media can provide us with information
Conflict & climax & resolution
Manifest effect
Try to solve the plot
29. What are the two types of thinking?
Relaxing regulations
Condition audiences for repeat exposures
Confusing to the audience
Vertical and lateral
30. What gender is more popular on tv?
Male
Toilets & schools & video games & etc.
Regulate
CEOs holding a greater concentration of power
31. It is clear that the media is completely controlled by what?
Many companies
Cognitive & emotional & moral
Unintentional effects
Explorers & socializers & achievers & controllers
32. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Younger age
Physiological
African Americans
Broadcasters to serve the public interest & convenience & and necessity
33. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Content of messages & context of portrayals & cognitive complexity of content
Explorers & socializers & achievers & controllers
Crysalline and fluid
34. What gender is more popular on tv?
Dramas and situation comedies
Different from
State of mind & motivation & & degree of identification
Male
35. The intended effects of ads include what?
People have control and control is decentralized
Prescription drugs
Media concentration & media deregulation
Establish awareness of products & existence of products
36. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
1950s
Niche audiences
Conflict & climax & resolution
37. What are the four controversial content elements?
Invisible & visible
Regulate
Individuals and society
Sex & violence & language & sexual orientation
38. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
We keep asking for more products
Telescoping
Toilets & schools & video games & etc.
39. What are the 3 subgenres of drama?
Field independency
Psychological & emotional & cognitive
Websites that allow users to add & edit material
Tragedy & mystery & action/horror
40. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Always occurring
Field independency
An informed decision
Ads making implicit claims that cannot be tested for the truth
41. What is puffery?
Unintentional effects
Ads making implicit claims that cannot be tested for the truth
Opportunities vs addictions & goals
Automaticy
42. What are the four cognitive abilities?
Cognitive & emotional & moral
Richer
Field independency & type of intelligence & type of thinking & conceptual differentiation
The typical level of risk for an effect
43. In order to appeal to audiences & most stories begin with what?
Conflict
An attitudinal-type effect
Concentration
Typical level of risk for an effect
44. What are the two main forms of stereotyping?
A digital game player's focus on steps in the process
Establish awareness of products & existence of products
Influences
Invisible & visible
45. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Action must build up
Automaticy
They are interactive
Good vs evil
46. In what way (s) does advertising make us too materialistic?
Small
We keep asking for more products
Can be addictive
Cognitive
47. What are characteristics that have shaped the development of interactive media?
An attitudinal-type effect
Male
Shared commons & need for social connection & & attraction of advertisers
Regulate
48. What age is more represented on tv?
More married women
Younger age
An attitudinal-type effect
Crysalline and fluid
49. What is telescoping?
When you focus on the steps in the process
3%
Good vs evil
Text & television
50. It is clear that the media is completely controlled by what?
Developmental maturity & knowledge structures & media exposure habits
Many companies
People share their work through open web sites
Influences