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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Discrimination and poverty impacting their lives
Advertisers manipulating us into buying things we don't need
Always occurring
African Americans
2. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
They are interactive
Largest amount of knowledge
65+ years of age
Small
3. What do media exposure habits focus its attention on?
Cognitive & emotional & moral
Media and messages
Concentration
Create successful products
4. What are the three personal factors of fluctuation?
Concentration & consolidation & centralization
Unintentional effects
Younger age
Motivations & states & degree of identification
5. People with the ___________________ learn the most from the media
3%
Recognize elements of the story
Conglomerate
Largest amount of knowledge
6. Your _______ when you consume media content can alter your perception of and reaction to the content?
Influence of automatic bodily systems & beyond our conscious control
Long-term
They are interactive
State
7. What eliminated the legal barrier to competition across markets?
Media concentration & media deregulation
Media deregulation
The typical level of risk for an effect
Physiological
8. Like media programming companies & advertising agencies are also...
High paid
Vertical
Social and economic
Concentrated
9. What are the two types of responsibilites in advertising?
Immediate and long-term
Social and economic
Conceptual differentiation
Real world vs media world
10. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Regulate
Manifest effect
Physiological
Broadcasters to serve the public interest & convenience & and necessity
11. Explain localism
Explorers & socializers & achievers & controllers
Always occurring
Largest amount of knowledge
People have control and control is decentralized
12. Media ownership has big impact on...
Media content
Media concentration
Field independency
Prescription drugs
13. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
People share their work through open web sites
An attitudinal-type effect
Vertical and lateral
We keep asking for more products
14. What is subliminal advertising
Relates to the unconscious effects of advertising
Broadcasters to serve the public interest & convenience & and necessity
Manifest effect
Vertical and lateral
15. In order to become media literate in interactive media & what do we need to establish?
Typical level of risk for an event
Dramas and situation comedies
Opportunities vs addictions & goals
Deceptive
16. What happens in the media deregulation?
More married women
They eliminated the legal barrier to competition across markets
Websites that allow users to add & edit material
High paid
17. Popular criticism about advertising includes what?
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18. What are the four cognitive abilities?
Conservative
Field independency & type of intelligence & type of thinking & conceptual differentation
Process effects
60%
19. What does attitudinal effects create and shape?
Discrimination and poverty impacting their lives
Opinions & beliefs & and values
6
Prescription drugs
20. What is the middleware market?
Automaticy
When fewer people control the media& there's a narrow range of voices
When game developers market their game code to other game developers
Condition audiences for repeat exposures
21. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Massively Multiplayer Online Role Playing Game
Crystalline & fluid
Conservative
Media concentration & media deregulation
22. What are the two types of responsibilites in advertising?
65+ years of age
Action must build up
Social and economic
Institutions & society & individuals
23. When does visible stereotyping occur?
Simplistic and objectionable ways
Opinions & beliefs & and values
Developmental maturity & knowledge structures & media exposure habits
Influence of automatic bodily systems & beyond our conscious control
24. When did the innovation stage for interactive media games begin?
1980s & 1990s
Hawaiian word wikiwiki
Federal Communications Commission
1950s
25. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Focus on steps in the process
Action must build up
Influences
Field independency
26. what type of health patterns are there?
Deceptive
Sex & violence & language & sexual orientation
Cognitive
Media and messages
27. What is the ability to be creative?
When fewer people control the media& there's a narrow range of voices
Emotional
Concentration & consolidation & centralization
Fluid intelligence
28. What marital status is more represented on tv?
Media deregulation
Concentration & consolidation & centralization
An informed decision
More married women
29. What is our personal locus made up of?
Ads making implicit claims that cannot be tested for the truth
Efficiency
Goals & drives
The control of important institutions in the hads of all people
30. What is telescoping?
Focus on steps in the process
Horizontal
Field independency & type of intelligence & type of thinking & conceptual differentiation
6
31. what happens in the media concentration?
A temporary effect
Recognize elements of the story
Text & television
Ownership rules are relaxed
32. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Concentration
Process effects
Vertical and lateral
Cognitive
33. What percent of a typical newspaper is advertising?
Male
Being immersed so deeply into a task so they lose track of all time and place
Shared commons & need for social contact & attraction of advertisers
60%
34. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Arcade games
65+ years of age
Conceptual differentiation
Opportunities vs addictions & goals
35. Consumers use the formula to do what?
Always occurring
Shared commons & need for social contact & attraction of advertisers
Recognize elements of the story
Baseline & fluctuation
36. What are the three parts of efficiency?
Male
The creation & formulas & & the social values of consumers
An attitudinal-type effect
Concentration & consolidation & centralization
37. What are the three types of concentration?
Horizontal & vertical & conglomerate
Localism
Tragedy & mystery & action/horror
Individuals and society
38. What was significant about the Communications Act 1934?
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39. What is a baseline effect?
CEOs holding a greater concentration of power
The typical level of risk for an effect
Media and messages
Crysalline and fluid
40. If you cry during a film & you are experiencing what type of effect?
1950s
60%
Localism
Emotional
41. What eliminated the legal barrier to competition across markets?
Being immersed deeply in a task that they lose track of time and place
Different from
Media deregulation
Many companies
42. What are the four controversial content elements?
Sex & violence & language & sexual orientation
Concentration & consolidation & centralization
Influence of automatic bodily systems & beyond our conscious control
Psychological & emotional & cognitive
43. What is the natural ability to distinguish the signal and the noise in any message?
Richer
Shared commons & need for social networking & attraction of advertising support
When whole segments of the population are ignored
Field independency
44. What are the two types of thinking?
Shared commons & need for social contact & attraction of advertisers
Desensitization
Vertical and lateral
Happiness is found in having things
45. What is action/horror?
Small
Flow & telescoping
Macro-level effects
Good vs evil
46. What was the biggest deal between any two media companies?
When whole segments of the population are ignored
A temporary effect
Typical level of risk for an event
Viacom & CBS
47. Where does the term wiki come from?
Field independency
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Hawaiian word wikiwiki
Print vs tv news
48. Describe fluctuation effects.
When whole segments of the population are ignored
Drama & comedy & romance & reality series
Temporary
Happiness is found in having things
49. Give an example of the cognitive complexity of content
Happiness is found in having things
Simplistic and objectionable ways
Print vs tv news
Macro-level effects
50. What gender is more popular on tv?
Create successful products
Immediate and long-term
Physiological
Male
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