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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your _______ when you consume media content can alter your perception of and reaction to the content?






2. ________ are beneficial because they allow for the creation of collective knowledge






3. What is flow?






4. In tv & gays are what?






5. When a digital game has been designed well & it delivers an experience to players through what?






6. What must happen during television before commercial break?






7. When does visible stereotyping occur?






8. Consumers use the formula to do what?






9. What eliminated the legal barrier to competition across markets?






10. What is the process of flow?






11. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






12. What is baseline effects?






13. What are the two types of media effects?






14. In what way (s) does advertising make us too materialistic?






15. Values that are reflected in entertainment messages include what?






16. What are the two main components in the demographics pattern?






17. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






18. What is the middleware market?






19. Who does marketing target?






20. What are the 3 media factors in fluctuation?






21. What are the three personal factors of fluctuation?






22. What is one of the characteristics that differentiate mass media games or video games from other mass media?






23. A macro-type media effect refers to what?






24. Unintentional effects often occur when we are in a state of...






25. What are the two major effects from the telecommunications competition & deregulation act of 1996?






26. There is a trend of ______________ of ownership in the media






27. What does localism serve the needs of?






28. What is the natural ability to distinguish the signal and the noise in any message?






29. When did megamergers become popular?






30. The business trend to consolidate has grown stronger than the government's impulse to...






31. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






32. What are the four cognitive abilities?






33. What are the two long-term attitudinal effects?






34. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






35. What is telescoping?






36. What are the two types of thinking?






37. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






38. What is baseline effects?






39. What is telescoping?






40. What is the ability to memorize facts?






41. What does the personal locus do?

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42. What are the three parts of efficiency?






43. The number of ads for _______________ increases each year






44. It is clear that the media is completely controlled by what?






45. What are the two timing factors?






46. What are the 3 subgenres of drama?






47. What are the 3 developmental maturities?






48. In what 6 ways is advertising deceptive?






49. What are the six main criticisms of advertising?






50. _______________ frequently occur when you are in a state of automaticity.







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Can you answer 50 questions in 15 minutes?


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