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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are some examples of where advertisements can be found?
Wikis
People share their work through open web sites
Richer
Toilets & schools & video games & etc.
2. Describe product claims?
Developmental maturity & knowledge structures & media exposure habits
A temporary effect
Typical level of risk for an effect
Confusing to the audience
3. What are the four cognitive abilities?
Tragedy & mystery & action/horror
Manifest effect
Field independency & type of intelligence & type of thinking & conceptual differentiation
Shared commons & need for social connection & & attraction of advertisers
4. If you cry during a film & you are experiencing what type of effect?
Emotional
Flow & telescoping
Stereotypes
They are interactive
5. what happens in the media concentration?
Ownership rules are relaxed
Print vs tv news
Discrimination and poverty impacting their lives
Vertical and lateral
6. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Try to solve the plot
Vertical and lateral
Positive because they are easy for viewers to recognize
7. When does invisible stereotyping occur?
When whole segments of the population are ignored
Localism and efficiency
Horizontal & vertical & conglomerate
Media deregulation
8. It is clear that the media is completely controlled by what?
Focus on steps in the process
Vertical
Many companies
Psychological & emotional & cognitive
9. What are examples of baseline factors?
When game developers market their game code to other game developers
Developmental maturity & knowledge structures & media exposure habits
Concentration & consolidation & centralization
Regulate
10. What is tragedy used for?
To compare the tragic characters & make the audience feel better
People have control and control is decentralized
Manifest effect
People share their work through open web sites
11. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Stereotypes
Public interest & prevention of monopolies & promoting diversity
Easily noticable
12. What percent of a typical newspaper is advertising?
Sex & violence & language & sexual orientation
60%
Explorers & socializers & achievers & controllers
Vertical
13. What is Web 2.0?
They eliminated the legal barrier to competition across markets
People share their work through open web sites
Media concentration & media deregulation
Media content
14. What are the four cognitive abilities?
Unintentional effects
When you focus on the steps in the process
Field independency & type of intelligence & type of thinking & conceptual differentation
Automaticy
15. What happens in the media deregulation?
Individuals and society
Conflict
They eliminated the legal barrier to competition across markets
State
16. What ethnicity is overrepresented on tv?
Deregulation & change in content & lack of access
Whites
Media concentration & media deregulation
State
17. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Focus on steps in the process
Vertical
Institutions
When fewer people control the media& there's a narrow range of voices
18. According to the _______________ is the most challenging medium for telling stories
Wikis
Text & television
During an exposure to a particular message
Shared commons & need for social contact & attraction of advertisers
19. Give an example of the cognitive complexity of content
Localism and efficiency
Dramas and situation comedies
Print vs tv news
Conflict
20. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
Automaticy
Crysalline and fluid
Conservative
21. Unintentional effects often occur when we are in a state of...
Concentration
A temporary effect
Automaticy
Emotional
22. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
60%
Recognize elements of the story
1980s & 1990s
23. Consumers use the formula to do what?
Concentration & consolidation & centralization
During an exposure to a particular message
Recognize elements of the story
Prescription drugs
24. What is fluctuation effect?
Younger age
Ownership rules are relaxed
Cultivation & reinforcement
A temporary effect
25. What two types of information is cognitive made up of?
Cognitive
Localism
Richer
Factual and social
26. What are the two types of thinking?
Vertical and lateral
Relaxing regulations
More married women
Many companies
27. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Prescription drugs
The control of important institutions in the hads of all people
Opinions & beliefs & and values
28. The media can have long and short term effects on what?
Arcade games
Ownership rules are relaxed
Institutions & society & individuals
Can be addictive
29. What does the personal locus do?
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30. What is subliminal advertising
People share their work through open web sites
Relates to the unconscious effects of advertising
Toilets & schools & video games & etc.
Baseline & fluctuation
31. the rationale for regulation in broadcasting is based on what?
Emotional
Public interest & prevention of monopolies & promoting diversity
Simplistic and objectionable ways
Can be at risk & shaped by media & own life factors
32. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Sex & violence & language & sexual orientation
Ownership rules are relaxed
Penetration
33. to end up at the top of a Google search & a website must what?
Pay for placement
Influence of automatic bodily systems & beyond our conscious control
Strong personal locus
Simplistic and objectionable ways
34. What is WOW?
Sex & violence & language & sexual orientation
World of Warcraft & $15 per month & an online game & most successful video game in the world
Websites that allow users to add & edit material
Process effects
35. What are the three parts of efficiency?
Male
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Concentration & consolidation & centralization
36. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Create successful products
Simplistic and objectionable ways
Media concentration & media deregulation
Efficiency
37. What is the long-term emotional effect?
Flow & telescoping
Desensitization
60%
Strong personal locus
38. Where does the term wiki come from?
Being immersed so deeply into a task so they lose track of all time and place
When game developers market their game code to other game developers
Hawaiian word wikiwiki
Largest amount of knowledge
39. What is an effect that happens during exposure to the media messages?
Typical level of risk for an event
Immediate
Institutions & society & individuals
Concentration & consolidation & centralization
40. what force competes against the ethnic of localism?
Verbal violence
Ads making implicit claims that cannot be tested for the truth
Strong personal locus
Efficiency
41. Media ownership has big impact on...
Media content
Federal Communications Commission
65+ years of age
Ads making implicit claims that cannot be tested for the truth
42. What is one of the characteristics that differentiate mass media games or video games from other mass media?
60%
Process effects
Happiness is found in having things
They are interactive
43. What are the six main criticisms of advertising?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
They eliminated the legal barrier to competition across markets
Media and personal
44. What percent of a typical newspaper is advertising?
Shared commons & need for social networking & attraction of advertising support
Physiological
60%
Stereotypes
45. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Good vs evil
Text & television
To compare the tragic characters & make the audience feel better
46. What best reflects the effects the media has on us?
Media content
Massively Multiplayer Online Role Playing Game
Desensitization
Always occurring
47. What does attitudinal effects create and shape?
Conflict & climax & resolution
When whole segments of the population are ignored
We keep asking for more products
Opinions & beliefs & and values
48. A macro-type media effect refers to what?
People have control and control is decentralized
Institutions
When you focus on the steps in the process
Stereotypes
49. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Concentrated
Simplistic and objectionable ways
Print vs tv news
50. What are the two types of process effects?
Relaxing regulations
Different from
Baseline and fluctuation
Conglomerate