Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is puffery?






2. What are the two types of thinking?






3. Unintentional effects often occur when we are in a state of...






4. Where does the term wiki come from?






5. In what 6 ways is advertising deceptive?






6. What are the two types of thinking?






7. What is the process of flow?






8. What does localism serve the needs of?






9. When did the innovation stage for interactive media games begin?






10. What is the ability to memorize facts?






11. Every day & our baseline of media effects what?






12. What is action/horror?






13. Popular criticism about advertising includes what?

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14. what types of audiences have marketers of digital games identified as?






15. Describe fluctuation effects.






16. what three forces shape the development of interactive media?






17. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






18. Consumers use the formula to do what?






19. What government organization monitors tv and radio programming to determine if it is obscene or not?






20. What is the middleware market?






21. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






22. When does invisible stereotyping occur?






23. when one media company buys smaller companies of the same type & what type of concentration is this?






24. What was significant about the Communications Act 1934?

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25. _______________ frequently occur when you are in a state of automaticity.






26. What are the three parts of efficiency?






27. Describe manifest effects?






28. In what way (s) does advertising make us too materialistic?






29. Name the two types of process effects?






30. What are the three parts of efficiency?






31. What are the three states of personal factors in fluctuation?






32. What is fluctuation effect?






33. What are the two long-term attitudinal effects?






34. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






35. What eliminated the legal barrier to competition across markets?






36. to end up at the top of a Google search & a website must what?






37. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






38. What do megamergers result in?






39. When creating a new tv series & producers must work around various constraints. What are some constraints?






40. What is Web 2.0?






41. Issues of concern regarding merger activity includes what?






42. Your _______ when you consume media content can alter your perception of and reaction to the content?






43. What are the two types of factors in fluctuation?






44. Long-term effects are ________ to notice than immediate effects.






45. What are the two types of thinking?






46. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






47. What is subliminal advertising






48. What best reflects the effects the media has on us?






49. What is the way people group and classify things?






50. what force competes against the ethnic of localism?