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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






2. What are the two competing values?






3. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






4. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






5. What socioeconomic status is more represented?






6. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






7. What percent of a typical newspaper is advertising?






8. What is WOW?






9. What was it when ownership rules were relaxed?






10. What does the term telescoping refer to?

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11. Describe fluctuation effects.






12. What age is more represented on tv?






13. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






14. Describe baseline effects.






15. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






16. What occupation is more represented on tv?






17. In what way (s) does advertising make us too materialistic?






18. What are the two types of intelligence?






19. What is a mystery?






20. What are the two types of intelligence?






21. What are the two types of media effects?






22. What was significant about the Communications Act 1934?

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23. What are the six baseline influencing factors?






24. In tv & gays are what?






25. What is a baseline effect?






26. The internet is considered a viral spiral because it _________ innovation due to its network structure






27. When does invisible stereotyping occur?






28. In what 6 ways is advertising deceptive?






29. What is localism?






30. What are the three elements to a general story formula?






31. What is the most prevalent media effect?






32. What are the four controversial content elements?






33. What are characteristics that have shaped the development of interactive media?






34. Like other media & the internet is now mature enough to suffer from...






35. The intended effects of ads include what?






36. according to the textbook & which occupation is the most prevalent in the television world?






37. Unintentional effects often occur when we are in a state of...






38. What are the two types of thinking?






39. What is a wiki?






40. the two most dominant genres in prime-time television from the 1970s-1990s were what?






41. What does a cognitive-effect means?






42. Media ownership has big impact on...






43. The video industry has 'a good deal of vertical integration'. What does this mean?






44. What is tragedy used for?






45. What is telescoping?






46. What are the two competing values?






47. Many media effects are...






48. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






49. What are the three parts of efficiency?






50. What are the four types of niche audiences?







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