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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ______ are the influences we experience constantly from our exposure to media messages?
When whole segments of the population are ignored
The typical level of risk for an effect
Viacom & CBS
Process effects
2. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
When whole segments of the population are ignored
Medical workers
Whites
3. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
People share their work through open web sites
More married women
To compare the tragic characters & make the audience feel better
65+ years of age
4. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Relates to the unconscious effects of advertising
6
Viacom & CBS
Conservative
5. What are the four cognitive abilities?
Concentration & consolidation & centralization
By medium & society
Vertical
Field independency & type of intelligence & type of thinking & conceptual differentiation
6. What are the three states of personal factors in fluctuation?
Male
Unintentional effects
Try to solve the plot
Psychological & emotional & cognitive
7. what force competes against the ethnic of localism?
Print vs tv news
Institutions & society & individuals
Efficiency
Being immersed deeply in a task that they lose track of time and place
8. What are the two types of process effects?
Shared commons & need for social connection & & attraction of advertisers
Invisible & visible
Baseline and fluctuation
Institutions & society & individuals
9. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Concentration
Localism
10. What is the process of flow?
Macro-level effects
Macro-level effects
Field independency & type of intelligence & type of thinking & conceptual differentiation
Being immersed so deeply into a task so they lose track of all time and place
11. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Advertisers manipulating us into buying things we don't need
During an exposure to a particular message
Harder
12. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Crystalline & fluid
Ads making implicit claims that cannot be tested for the truth
Concentrated
13. interactive media games are In what stage of development?
Crystalline intelligence
Physiological
Real world vs media world
Penetration
14. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
When whole segments of the population are ignored
They eliminated the legal barrier to competition across markets
Richer
15. What socioeconomic status is more represented?
Cognitive
Richer
Penetration
More likely to appear in comedies than dramas
16. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Flow
Opinions & beliefs & and values
Media and personal
17. What are the two types of thinking?
Telescoping
Vertical and lateral
State of mind & motivation & & degree of identification
Emotional
18. What are characteristics that have shaped the development of interactive media?
Baseline & fluctuation
Wikis
Different from
Shared commons & need for social connection & & attraction of advertisers
19. What was the biggest deal between any two media companies?
Telescoping
Institutions
Viacom & CBS
Hawaiian word wikiwiki
20. What does the personal locus do?
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21. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
People share their work through open web sites
Younger age
Localism
22. What is the long-term emotional effect?
African Americans
Intentional
Desensitization
1950s
23. ________ are beneficial because they allow for the creation of collective knowledge
Emotional
Regulate
Concentrated
Wikis
24. Many media effects are...
Penetration
Intentional
Concentration & consolidation & centralization
Developmental maturity & knowledge structures & media exposure habits
25. Name the two types of process effects?
Simplistic and objectionable ways
Vertical and lateral
Baseline & fluctuation
Field independency
26. What do interactive games have the power to do?
Flow & telescoping
Condition audiences for repeat exposures
Social and economic
Media concentration
27. When did the innovation stage for interactive media games begin?
Being immersed so deeply into a task so they lose track of all time and place
Conceptual differentiation
Relaxing regulations
1950s
28. What are the two types of thinking?
Shared commons & need for social networking & attraction of advertising support
Vertical and lateral
Try to solve the plot
1950s
29. What is subliminal advertising
Relaxing regulations
Concentration
Relates to the unconscious effects of advertising
When you focus on the steps in the process
30. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Horizontal & vertical & conglomerate
Institutions
Promotes
Emotional
31. The intended effects of ads include what?
Happiness is found in having things
Establish awareness of products & existence of products
The company that owns the platform also develops the games and distributes them
An informed decision
32. what types of audiences have marketers of digital games identified as?
Attitudinal
Baseline and fluctuation
Explorers & socializers & achievers & controllers
Concentration & consolidation & centralization
33. What are the two types of intelligence?
Flow & telescoping
Crysalline and fluid
3%
The company that owns the platform also develops the games and distributes them
34. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Discrimination and poverty impacting their lives
Medical workers
Crystalline & fluid
Media concentration & media deregulation
35. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
The company that owns the platform also develops the games and distributes them
Typical level of risk for an event
Concentrated
36. _______________ frequently occur when you are in a state of automaticity.
Positive because they are easy for viewers to recognize
Ads making implicit claims that cannot be tested for the truth
Manifest and process
Unintentional effects
37. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Influence of automatic bodily systems & beyond our conscious control
African Americans
Largest amount of knowledge
Social and economic
38. What is the most prevalent media effect?
Cognitive
Shared commons & need for social networking & attraction of advertising support
Public interest & prevention of monopolies & promoting diversity
Media concentration
39. What are the two types of intelligence?
Small
Explorers & socializers & achievers & controllers
Crysalline and fluid
Conservative
40. What is Web 2.0?
Conflict & climax & resolution
Being immersed so deeply into a task so they lose track of all time and place
People share their work through open web sites
Vertical
41. Like other media & the internet is now mature enough to suffer from...
Influences
Strong personal locus
Concentration
Opportunities vs addictions & goals
42. What are the two competing values?
Field independency & type of intelligence & type of thinking & conceptual differentation
Localism and efficiency
Opinions & beliefs & and values
Media content
43. What is puffery?
Establish awareness of products & existence of products
A temporary effect
Ads making implicit claims that cannot be tested for the truth
Cultivation & reinforcement
44. What are the three elements to a general story formula?
Conflict & climax & resolution
Happiness is found in having things
More likely to appear in comedies than dramas
Baseline & fluctuation
45. Unintentional effects often occur when we are in a state of...
Field independency
Media deregulation
Automaticy
Websites that allow users to add & edit material
46. What best reflects the effects the media has on us?
Developmental maturity & knowledge structures & media exposure habits
Always occurring
Flow & telescoping
Penetration
47. What gender is more popular on tv?
Flow
Baseline & fluctuation
Male
Tragedy & mystery & action/horror
48. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Discrimination and poverty impacting their lives
Relates to the unconscious effects of advertising
Regulate
49. What are the two types of media effects?
The company that owns the platform also develops the games and distributes them
Manifest and process
Deceptive
Happiness is found in having things
50. Explain localism
Media and messages
Different from
People have control and control is decentralized
Deregulation & change in content & lack of access