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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ________ are beneficial because they allow for the creation of collective knowledge
Advertisers manipulating us into buying things we don't need
High paid
Wikis
Hawaiian word wikiwiki
2. What is a physiological effect?
The creation & formulas & & the social values of consumers
Influence of automatic bodily systems & beyond our conscious control
Media concentration
Temporary
3. Describe baseline effects.
Regulate
Confusing to the audience
An informed decision
Typical level of risk for an event
4. What is baseline effects?
Easily noticable
Media deregulation
Typical level of risk for an effect
To compare the tragic characters & make the audience feel better
5. What happens in the media deregulation?
Physiological
Establish awareness of products & existence of products
1980s & 1990s
They eliminated the legal barrier to competition across markets
6. Every day & our baseline of media effects what?
Horizontal
African Americans
Toilets & schools & video games & etc.
Can be at risk & shaped by media & own life factors
7. What occupation is more represented on tv?
Physiological
High paid
Manifest effect
Verbal violence
8. In the formula & What are the 2 constraints?
By medium & society
Influence of automatic bodily systems & beyond our conscious control
Localism
1950s
9. What was the biggest deal between any two media companies?
Automaticy
World of Warcraft & $15 per month & an online game & most successful video game in the world
Viacom & CBS
Cognitive
10. What is the middleware market?
Shared commons & need for social contact & attraction of advertisers
When game developers market their game code to other game developers
Conflict
Media concentration & media deregulation
11. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Niche audiences
Promotes
Shared commons & need for social networking & attraction of advertising support
12. What is the long-term behavioral effect?
Process effects
Displacement of other activities
People have control and control is decentralized
Positive because they are easy for viewers to recognize
13. Name the two types of process effects?
More likely to appear in comedies than dramas
Baseline & fluctuation
People have control and control is decentralized
Deceptive
14. What is puffery?
Good vs evil
Displacement of other activities
People share their work through open web sites
Ads making implicit claims that cannot be tested for the truth
15. What percent of a typical newspaper is advertising?
Print vs tv news
State of mind & motivation & & degree of identification
60%
Happiness is found in having things
16. Who does marketing target?
Can be at risk & shaped by media & own life factors
More likely to appear in comedies than dramas
Telescoping
Niche audiences
17. When did the innovation stage for interactive media games begin?
Penetration
Focus on steps in the process
Hawaiian word wikiwiki
1950s
18. What is efficiency?
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19. Playing interactive video games & particularly MMORPGs...
Unintentional effects
Can be addictive
CEOs holding a greater concentration of power
Concentrated
20. Like media programming companies & advertising agencies are also...
Media deregulation
Localism
Concentrated
Conservative
21. Values that are reflected in entertainment messages include what?
Media concentration
Stereotypes
Happiness is found in having things
Strong personal locus
22. Unintentional effects often occur when we are in a state of...
Conflict
Automaticy
Vertical and lateral
Shared commons & need for social connection & & attraction of advertisers
23. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Concentration & consolidation & centralization
Long-term
The control of important institutions in the hads of all people
24. What are the two main components in the demographics pattern?
1950s
Real world vs media world
The creation & formulas & & the social values of consumers
Field independency
25. What are some fluctuation factors?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Ads making implicit claims that cannot be tested for the truth
State of mind & motivation & & degree of identification
Relaxing regulations
26. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
65+ years of age
A temporary effect
Good vs evil
27. People with the ___________________ learn the most from the media
Largest amount of knowledge
Explorers & socializers & achievers & controllers
Real world vs media world
We keep asking for more products
28. The pattern of the population of television characters is ______ the pattern of people in the real world
Conservative
Medical workers
Different from
Attitudinal
29. When did megamergers become popular?
1980s & 1990s
To compare the tragic characters & make the audience feel better
Media and personal
Institutions
30. What are the four controversial content elements?
Field independency
Influences
Unintentional effects
Sex & violence & language & sexual orientation
31. What are examples of baseline factors?
Manifest effect
Developmental maturity & knowledge structures & media exposure habits
Influence of automatic bodily systems & beyond our conscious control
Action must build up
32. What is flow?
Being immersed deeply in a task that they lose track of time and place
Flow & telescoping
People have control and control is decentralized
Ads making implicit claims that cannot be tested for the truth
33. What are stereotypes on tv?
Localism and efficiency
When you focus on the steps in the process
Positive because they are easy for viewers to recognize
An informed decision
34. There is a trend of ______________ of ownership in the media
Concentration
Immediate and long-term
Determines a person's media exposure habits
Confusing to the audience
35. What are the four genres in the formula?
To compare the tragic characters & make the audience feel better
Drama & comedy & romance & reality series
Text & television
Discrimination and poverty impacting their lives
36. What are the two types of factors in fluctuation?
Media and personal
Baseline & fluctuation
Field independency & type of intelligence & type of thinking & conceptual differentiation
African Americans
37. In tv & gays are what?
Deceptive
Flow & telescoping
Positive because they are easy for viewers to recognize
More likely to appear in comedies than dramas
38. Popular criticism about advertising includes what?
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39. What are the three parts of efficiency?
Telescoping
Factual and social
More likely to appear in comedies than dramas
Concentration & consolidation & centralization
40. what type of health patterns are there?
Deceptive
Easily noticable
Attitudinal
Try to solve the plot
41. Name the two types of process effects?
Developmental maturity & knowledge structures & media exposure habits
Baseline & fluctuation
Antisocial vs prosocial
Cognitive & emotional & moral
42. What is a wiki?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Websites that allow users to add & edit material
Hawaiian word wikiwiki
Physiological
43. What is the long-term behavioral effect?
Pay for placement
Displacement of other activities
Small
Medical workers
44. What is subliminal advertising
Relates to the unconscious effects of advertising
The company that owns the platform also develops the games and distributes them
Immediate
Print vs tv news
45. Describe fluctuation effects.
Temporary
Conceptual differentiation
Physiological
Concentration
46. What are the two types of thinking?
Vertical and lateral
State
Horizontal & vertical & conglomerate
Concentration & consolidation & centralization
47. Give an example of the cognitive complexity of content
Individuals and society
Sex & violence & language & sexual orientation
Print vs tv news
Relaxing regulations
48. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Stereotypes
Small
Opinions & beliefs & and values
Strong personal locus
49. What are the four cognitive abilities?
People have control and control is decentralized
Flow & telescoping
Field independency & type of intelligence & type of thinking & conceptual differentation
Male
50. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Whites
Sex & violence & language & sexual orientation
Discrimination and poverty impacting their lives
65+ years of age
Can you answer 50 questions in 15 minutes?
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