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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. according to the textbook & _____ are more likely to be represented in the television world than the real world.






2. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






3. What do media exposure habits focus its attention on?






4. What are the three personal factors of fluctuation?






5. People with the ___________________ learn the most from the media






6. Your _______ when you consume media content can alter your perception of and reaction to the content?






7. What eliminated the legal barrier to competition across markets?






8. Like media programming companies & advertising agencies are also...






9. What are the two types of responsibilites in advertising?






10. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






11. Explain localism






12. Media ownership has big impact on...






13. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






14. What is subliminal advertising






15. In order to become media literate in interactive media & what do we need to establish?






16. What happens in the media deregulation?






17. Popular criticism about advertising includes what?

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18. What are the four cognitive abilities?






19. What does attitudinal effects create and shape?






20. What is the middleware market?






21. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






22. What are the two types of responsibilites in advertising?






23. When does visible stereotyping occur?






24. When did the innovation stage for interactive media games begin?






25. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






26. what type of health patterns are there?






27. What is the ability to be creative?






28. What marital status is more represented on tv?






29. What is our personal locus made up of?






30. What is telescoping?






31. what happens in the media concentration?






32. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






33. What percent of a typical newspaper is advertising?






34. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






35. Consumers use the formula to do what?






36. What are the three parts of efficiency?






37. What are the three types of concentration?






38. What was significant about the Communications Act 1934?

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39. What is a baseline effect?






40. If you cry during a film & you are experiencing what type of effect?






41. What eliminated the legal barrier to competition across markets?






42. What are the four controversial content elements?






43. What is the natural ability to distinguish the signal and the noise in any message?






44. What are the two types of thinking?






45. What is action/horror?






46. What was the biggest deal between any two media companies?






47. Where does the term wiki come from?






48. Describe fluctuation effects.






49. Give an example of the cognitive complexity of content






50. What gender is more popular on tv?







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Can you answer 50 questions in 15 minutes?


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