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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of intelligence?
Field independency
Crysalline and fluid
Largest amount of knowledge
Media deregulation
2. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
65+ years of age
Motivations & states & degree of identification
Concentration
An attitudinal-type effect
3. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Action must build up
Crystalline & fluid
Media concentration & media deregulation
4. when does immediate effects occur?
Horizontal
Positive because they are easy for viewers to recognize
Text & television
During an exposure to a particular message
5. If you cry during a film & you are experiencing what type of effect?
State of mind & motivation & & degree of identification
Verbal violence
Emotional
Real world vs media world
6. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Establish awareness of products & existence of products
Localism
Cognitive & emotional & moral
7. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
65+ years of age
Physiological
Localism and efficiency
8. what type of health patterns are there?
Fluid intelligence
Immediate
Deceptive
Different from
9. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Toilets & schools & video games & etc.
Antisocial vs prosocial
Niche audiences
Influences
10. What is a physiological effect?
An attitudinal-type effect
Vertical and lateral
Media deregulation
Influence of automatic bodily systems & beyond our conscious control
11. The intended effects of ads include what?
Displacement of other activities
Arcade games
Concentration
Establish awareness of products & existence of products
12. What does the term telescoping refer to?
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13. What is WOW?
Concentration & consolidation & centralization
Baseline & fluctuation
Attitudinal
World of Warcraft & $15 per month & an online game & most successful video game in the world
14. What is telescoping?
Horizontal
Arcade games
Explorers & socializers & achievers & controllers
Focus on steps in the process
15. What are the three elements to a general story formula?
Invisible & visible
Conflict & climax & resolution
Media content
Cognitive & emotional & moral
16. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
3%
Vertical and lateral
Many companies
17. What is the long-term behavioral effect?
Displacement of other activities
Deregulation & change in content & lack of access
Long-term
Tragedy & mystery & action/horror
18. What are the two types of responsibilites in advertising?
Social and economic
To compare the tragic characters & make the audience feel better
Broadcasters to serve the public interest & convenience & and necessity
When whole segments of the population are ignored
19. What are the two main forms of stereotyping?
An attitudinal-type effect
Concentration
Horizontal & vertical & conglomerate
Invisible & visible
20. Over time & the government has been _______________ with regard to who controls the media
Emotional
Desensitization
Flow
Relaxing regulations
21. What is a mystery?
By medium & society
Try to solve the plot
Harder
Ads making implicit claims that cannot be tested for the truth
22. What is the natural ability to distinguish the signal and the noise in any message?
The media can provide us with information
Stereotypes
Field independency
Emotional
23. What did the Communications Act of 1934 require?
Attitudinal
Concentration & consolidation & centralization
Broadcasters to serve the public interest & convenience & and necessity
Deregulation & change in content & lack of access
24. What are the four controversial content elements?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Sex & violence & language & sexual orientation
Condition audiences for repeat exposures
Concentrated
25. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Cognitive & emotional & moral
African Americans
Media and personal
Long-term
26. Like media programming companies & advertising agencies are also...
Broadcasters to serve the public interest & convenience & and necessity
Concentrated
Relaxing regulations
Manifest and process
27. What socioeconomic status is more represented?
Baseline & fluctuation
Richer
Cultivation & reinforcement
Relaxing regulations
28. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Opinions & beliefs & and values
Vertical and lateral
Institutions & society & individuals
29. What occupation is more represented on tv?
When you focus on the steps in the process
Condition audiences for repeat exposures
Social and economic
High paid
30. 'Bad' language in the media is what?
Pay for placement
Print vs tv news
During an exposure to a particular message
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
31. What are examples of baseline factors?
Cognitive
Developmental maturity & knowledge structures & media exposure habits
Massively Multiplayer Online Role Playing Game
Opinions & beliefs & and values
32. What must happen during television before commercial break?
Action must build up
Shared commons & need for social contact & attraction of advertisers
Niche audiences
Developmental maturity & knowledge structures & media exposure habits
33. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Cognitive & emotional & moral
Discrimination and poverty impacting their lives
1950s
Influences
34. What does localism serve the needs of?
Viacom & CBS
To compare the tragic characters & make the audience feel better
Sex & violence & language & sexual orientation
Individuals and society
35. What is baseline effects?
Discrimination and poverty impacting their lives
Sex & violence & language & sexual orientation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Typical level of risk for an effect
36. What was the biggest deal between any two media companies?
Viacom & CBS
Efficiency
Crystalline & fluid
State of mind & motivation & & degree of identification
37. What eliminated the legal barrier to competition across markets?
An informed decision
Temporary
More likely to appear in comedies than dramas
Media deregulation
38. when does immediate effects occur?
Can be addictive
During an exposure to a particular message
CEOs holding a greater concentration of power
Male
39. Over time & the government has been _______________ with regard to who controls the media
By medium & society
Relaxing regulations
Advertisers manipulating us into buying things we don't need
Flow & telescoping
40. When does invisible stereotyping occur?
Pay for placement
Motivations & states & degree of identification
When whole segments of the population are ignored
Recognize elements of the story
41. Explain localism
Horizontal
People have control and control is decentralized
Goals & drives
Advertisers manipulating us into buying things we don't need
42. What is our personal locus made up of?
Goals & drives
African Americans
Flow & telescoping
When game developers market their game code to other game developers
43. Like other media & the internet is now mature enough to suffer from...
Always occurring
Always occurring
To compare the tragic characters & make the audience feel better
Concentration
44. the two most dominant genres in prime-time television from the 1970s-1990s were what?
1980s & 1990s
More likely to appear in comedies than dramas
When whole segments of the population are ignored
Dramas and situation comedies
45. What are the six baseline influencing factors?
Toilets & schools & video games & etc.
State of mind & motivation & & degree of identification
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Emotional
46. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Vertical and lateral
Stereotypes
Factual and social
Viacom & CBS
47. What is the ability to be creative?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Explorers & socializers & achievers & controllers
Fluid intelligence
Cognitive & emotional & moral
48. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Factual and social
Cognitive & emotional & moral
Niche audiences
49. Describe fluctuation effects.
Temporary
To compare the tragic characters & make the audience feel better
Baseline & fluctuation
Niche audiences
50. when one media company buys smaller companies of the same type & what type of concentration is this?
Ownership rules are relaxed
Horizontal
Cognitive & emotional & moral
Determines a person's media exposure habits