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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Which type of violence is most prevalent on television?
We keep asking for more products
Manifest effect
Verbal violence
Horizontal
2. What is Web 2.0?
Federal Communications Commission
By medium & society
Medical workers
People share their work through open web sites
3. What are the two major effects from the telecommunications competition & deregulation act of 1996?
More married women
Media concentration & media deregulation
Medical workers
Intentional
4. What are the three states of personal factors in fluctuation?
Determines a person's media exposure habits
Shared commons & need for social connection & & attraction of advertisers
Psychological & emotional & cognitive
Good vs evil
5. interactive media games are In what stage of development?
Penetration
Advertisers manipulating us into buying things we don't need
Media and messages
Institutions
6. In tv & gays are what?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Happiness is found in having things
More likely to appear in comedies than dramas
Drama & comedy & romance & reality series
7. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Crysalline and fluid
Whites
Explorers & socializers & achievers & controllers
8. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Cultivation & reinforcement
Male
Good vs evil
9. In the formula & What are the 2 constraints?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
By medium & society
They are interactive
Invisible & visible
10. What is baseline effects?
Stereotypes
Can be at risk & shaped by media & own life factors
Typical level of risk for an effect
Relates to the unconscious effects of advertising
11. What are the three elements to a general story formula?
Always occurring
An attitudinal-type effect
Conflict & climax & resolution
Different from
12. When does invisible stereotyping occur?
When whole segments of the population are ignored
Attitudinal
Hawaiian word wikiwiki
Cultivation & reinforcement
13. Where does the term wiki come from?
Telescoping
Can be at risk & shaped by media & own life factors
Temporary
Hawaiian word wikiwiki
14. What are the four controversial content elements?
Sex & violence & language & sexual orientation
Federal Communications Commission
Explorers & socializers & achievers & controllers
Largest amount of knowledge
15. What socioeconomic status is more represented?
Cultivation & reinforcement
Richer
Immediate and long-term
The company that owns the platform also develops the games and distributes them
16. Although African Americans are represented on television & portrayals rarely include....
Localism
An attitudinal-type effect
Discrimination and poverty impacting their lives
Field independency
17. The video industry has 'a good deal of vertical integration'. What does this mean?
Harder
The company that owns the platform also develops the games and distributes them
Psychological & emotional & cognitive
Toilets & schools & video games & etc.
18. According to the _______________ is the most challenging medium for telling stories
An informed decision
Horizontal
Action must build up
Text & television
19. The pattern of the population of television characters is ______ the pattern of people in the real world
Crysalline and fluid
Different from
Medical workers
Conceptual differentiation
20. The three forces that have shaped the development of the interactive mass media
When game developers market their game code to other game developers
Shared commons & need for social networking & attraction of advertising support
Tragedy & mystery & action/horror
Unintentional effects
21. Who does marketing target?
Desensitization
Toilets & schools & video games & etc.
Media content
Niche audiences
22. When did megamergers become popular?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
1980s & 1990s
Advertisers manipulating us into buying things we don't need
23. Issues of concern regarding merger activity includes what?
Conflict
Long-term
Deregulation & change in content & lack of access
Focus on steps in the process
24. Give an example of the cognitive complexity of content
Manifest effect
Print vs tv news
Hawaiian word wikiwiki
Social and economic
25. What are the 3 media factors in fluctuation?
Localism and efficiency
Confusing to the audience
Conservative
Content of messages & context of portrayals & cognitive complexity of content
26. What do megamergers result in?
To compare the tragic characters & make the audience feel better
Localism
CEOs holding a greater concentration of power
6
27. When a digital game has been designed well & it delivers an experience to players through what?
Verbal violence
Opinions & beliefs & and values
Flow & telescoping
Many companies
28. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
High paid
Viacom & CBS
Efficiency
29. When does visible stereotyping occur?
Toilets & schools & video games & etc.
Simplistic and objectionable ways
Concentration & consolidation & centralization
An informed decision
30. according to the textbook & which occupation is the most prevalent in the television world?
Opinions & beliefs & and values
Medical workers
Can be addictive
Field independency
31. In tv & gays are what?
Macro-level effects
Try to solve the plot
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
More likely to appear in comedies than dramas
32. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Being immersed deeply in a task that they lose track of time and place
Concentrated
By medium & society
33. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
High paid
Conceptual differentiation
Manifest effect
Deceptive
34. 'Bad' language in the media is what?
1980s & 1990s
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Horizontal
Media deregulation
35. What are the three parts of efficiency?
Concentration & consolidation & centralization
Real world vs media world
During an exposure to a particular message
Happiness is found in having things
36. What is WOW?
Ads making implicit claims that cannot be tested for the truth
World of Warcraft & $15 per month & an online game & most successful video game in the world
Institutions
The company that owns the platform also develops the games and distributes them
37. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media deregulation
Media concentration & media deregulation
Manifest and process
Easily noticable
38. What is the natural ability to distinguish the signal and the noise in any message?
CEOs holding a greater concentration of power
Field independency
Viacom & CBS
Concentration
39. what types of audiences have marketers of digital games identified as?
We keep asking for more products
Confusing to the audience
Explorers & socializers & achievers & controllers
Conglomerate
40. In what 6 ways is advertising deceptive?
Condition audiences for repeat exposures
High paid
Media concentration & media deregulation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
41. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Establish awareness of products & existence of products
Individuals and society
African Americans
42. What was the biggest deal between any two media companies?
Deregulation & change in content & lack of access
Individuals and society
Long-term
Viacom & CBS
43. There is a trend of ______________ of ownership in the media
Concentration
Concentration
Dramas and situation comedies
Motivations & states & degree of identification
44. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Motivations & states & degree of identification
Hawaiian word wikiwiki
Institutions & society & individuals
45. the rationale for regulation in broadcasting is based on what?
Try to solve the plot
Public interest & prevention of monopolies & promoting diversity
Cognitive
60%
46. What is the long-term behavioral effect?
Unintentional effects
Displacement of other activities
Shared commons & need for social networking & attraction of advertising support
Crystalline intelligence
47. Who does marketing target?
Arcade games
They are interactive
Niche audiences
Intentional
48. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
State
Field independency & type of intelligence & type of thinking & conceptual differentation
Localism
Factual and social
49. What is the ability to memorize facts?
Crystalline intelligence
Institutions
Goals & drives
When whole segments of the population are ignored
50. what three forces shape the development of interactive media?
Telescoping
Ownership rules are relaxed
Small
Shared commons & need for social contact & attraction of advertisers