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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The media can have long and short term effects on what?
Promotes
Institutions & society & individuals
Many companies
The company that owns the platform also develops the games and distributes them
2. What are the two main components in the demographics pattern?
Real world vs media world
Cognitive & emotional & moral
Crystalline & fluid
Massively Multiplayer Online Role Playing Game
3. In order to appeal to audiences & most stories begin with what?
Conservative
Manifest and process
Conflict
Cognitive
4. What are the two long-term attitudinal effects?
Telescoping
When you focus on the steps in the process
Cultivation & reinforcement
Vertical and lateral
5. What is one of the characteristics that differentiate mass media games or video games from other mass media?
When game developers market their game code to other game developers
Vertical and lateral
When you focus on the steps in the process
They are interactive
6. what types of audiences have marketers of digital games identified as?
Field independency
Explorers & socializers & achievers & controllers
Vertical and lateral
Crystalline intelligence
7. Explain localism
People have control and control is decentralized
Opinions & beliefs & and values
Relaxing regulations
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
8. What are the two main forms of stereotyping?
Invisible & visible
Emotional
Explorers & socializers & achievers & controllers
Media concentration & media deregulation
9. What are the six baseline influencing factors?
Discrimination and poverty impacting their lives
World of Warcraft & $15 per month & an online game & most successful video game in the world
Cognitive & emotional & moral
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
10. to end up at the top of a Google search & a website must what?
Pay for placement
Fluid intelligence
3%
An attitudinal-type effect
11. Over time & the government has been _______________ with regard to who controls the media
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Relaxing regulations
Immediate and long-term
Concentrated
12. Describe manifest effects?
More likely to appear in comedies than dramas
Telescoping
Easily noticable
Many companies
13. Who does marketing target?
Emotional
Niche audiences
Intentional
Relates to the unconscious effects of advertising
14. What are the four genres in the formula?
Drama & comedy & romance & reality series
When game developers market their game code to other game developers
65+ years of age
Being immersed so deeply into a task so they lose track of all time and place
15. Like media programming companies & advertising agencies are also...
African Americans
Real world vs media world
Media concentration
Concentrated
16. What is the long-term emotional effect?
Action must build up
Action must build up
Baseline and fluctuation
Desensitization
17. What are the three types of concentration?
Baseline and fluctuation
Horizontal & vertical & conglomerate
Physiological
Content of messages & context of portrayals & cognitive complexity of content
18. What are the three parts of efficiency?
Relaxing regulations
Concentration & consolidation & centralization
Being immersed deeply in a task that they lose track of time and place
To compare the tragic characters & make the audience feel better
19. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Baseline & fluctuation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
65+ years of age
20. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
They eliminated the legal barrier to competition across markets
Cognitive
Whites
When game developers market their game code to other game developers
21. Popular criticism about advertising includes what?
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22. What is localism?
Required broadcasters to serve the public's interest & convenience & & necessity
Always occurring
The control of important institutions in the hads of all people
The media can provide us with information
23. What was the first form of media games?
Can be addictive
Prescription drugs
Arcade games
60%
24. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Concentration & consolidation & centralization
3%
Pay for placement
25. What was significant about the Communications Act 1934?
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26. What eliminated the legal barrier to competition across markets?
Emotional
Media deregulation
Ownership rules are relaxed
Print vs tv news
27. What is the ability to memorize facts?
Crystalline intelligence
Websites that allow users to add & edit material
Good vs evil
65+ years of age
28. What are the three elements to a general story formula?
Confusing to the audience
Conflict & climax & resolution
Promotes
Field independency
29. What do megamergers result in?
Flow
Automaticy
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
CEOs holding a greater concentration of power
30. What are the two competing values?
Localism and efficiency
When whole segments of the population are ignored
Try to solve the plot
Media content
31. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Localism and efficiency
Flow & telescoping
Emotional
Localism and efficiency
32. Name the two types of process effects?
Baseline & fluctuation
Desensitization
Emotional
Richer
33. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Goals & drives
Field independency
Vertical
State of mind & motivation & & degree of identification
34. What gender is more popular on tv?
Dramas and situation comedies
Websites that allow users to add & edit material
Male
Sex & violence & language & sexual orientation
35. What is our personal locus made up of?
Goals & drives
The company that owns the platform also develops the games and distributes them
Arcade games
Discrimination and poverty impacting their lives
36. Which type of violence is most prevalent on television?
Discrimination and poverty impacting their lives
An informed decision
Verbal violence
Concentration & consolidation & centralization
37. What is localism?
Relates to the unconscious effects of advertising
Strong personal locus
Temporary
The control of important institutions in the hads of all people
38. What gender is more popular on tv?
Male
Happiness is found in having things
Shared commons & need for social contact & attraction of advertisers
Motivations & states & degree of identification
39. According to the _______________ is the most challenging medium for telling stories
Opinions & beliefs & and values
Cultivation & reinforcement
Horizontal & vertical & conglomerate
Text & television
40. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Flow
Media concentration
We keep asking for more products
Physiological
41. It is clear that the media is completely controlled by what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Many companies
Medical workers
African Americans
42. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Influence of automatic bodily systems & beyond our conscious control
Localism and efficiency
Crystalline & fluid
43. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Field independency & type of intelligence & type of thinking & conceptual differentation
Cognitive
An informed decision
Explorers & socializers & achievers & controllers
44. What is a mystery?
Verbal violence
Try to solve the plot
A temporary effect
Concentration
45. In the formula & What are the 2 constraints?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Shared commons & need for social connection & & attraction of advertisers
By medium & society
3%
46. What are characteristics that have shaped the development of interactive media?
When you focus on the steps in the process
Conservative
Shared commons & need for social connection & & attraction of advertisers
Field independency
47. Your _______ when you consume media content can alter your perception of and reaction to the content?
Establish awareness of products & existence of products
State
Opportunities vs addictions & goals
Long-term
48. What was the biggest deal between any two media companies?
Concentration
State of mind & motivation & & degree of identification
Viacom & CBS
3%
49. In order to appeal to audiences & most stories begin with what?
Manifest and process
Social and economic
Conflict
Text & television
50. What is a mystery?
Try to solve the plot
Field independency
Determines a person's media exposure habits
Temporary