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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three types of concentration?
Explorers & socializers & achievers & controllers
Confusing to the audience
Conceptual differentiation
Horizontal & vertical & conglomerate
2. Like other media & the internet is now mature enough to suffer from...
Goals & drives
Create successful products
People share their work through open web sites
Concentration
3. People with the ___________________ learn the most from the media
Stereotypes
Cultivation & reinforcement
Largest amount of knowledge
Concentrated
4. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
When fewer people control the media& there's a narrow range of voices
Intentional
5. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Relates to the unconscious effects of advertising
Being immersed deeply in a task that they lose track of time and place
More married women
6. What socioeconomic status is more represented?
Explorers & socializers & achievers & controllers
Long-term
Richer
Media and personal
7. When creating a new tv series & producers must work around various constraints. What are some constraints?
Displacement of other activities
Prescription drugs
The creation & formulas & & the social values of consumers
Efficiency
8. What are the two types of intelligence?
People have control and control is decentralized
Goals & drives
Vertical and lateral
Crystalline & fluid
9. What age is more represented on tv?
A digital game player's focus on steps in the process
Younger age
The media can provide us with information
Harder
10. What is puffery?
Media and personal
Ads making implicit claims that cannot be tested for the truth
Text & television
Media and personal
11. What is a mystery?
Different from
Try to solve the plot
Ads making implicit claims that cannot be tested for the truth
Concentration
12. What percentage of video games earn a profit?
3%
Drama & comedy & romance & reality series
Regulate
Flow
13. In tv & gays are what?
Flow & telescoping
By medium & society
Motivations & states & degree of identification
More likely to appear in comedies than dramas
14. when does immediate effects occur?
Different from
During an exposure to a particular message
Real world vs media world
Concentration
15. What gender is more popular on tv?
When you focus on the steps in the process
Telescoping
Male
Cognitive
16. What do interactive games have the power to do?
Media deregulation
Broadcasters to serve the public interest & convenience & and necessity
Condition audiences for repeat exposures
Print vs tv news
17. What are the two main forms of stereotyping?
3%
A digital game player's focus on steps in the process
Vertical and lateral
Invisible & visible
18. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Crystalline intelligence
The control of important institutions in the hads of all people
Physiological
Media content
19. What is telescoping?
Displacement of other activities
Male
Cognitive
Focus on steps in the process
20. If you cry during a film & you are experiencing what type of effect?
Positive because they are easy for viewers to recognize
Emotional
Intentional
Largest amount of knowledge
21. What age is more represented on tv?
Shared commons & need for social networking & attraction of advertising support
Being immersed deeply in a task that they lose track of time and place
Required broadcasters to serve the public's interest & convenience & & necessity
Younger age
22. What are the two types of responsibilites in advertising?
Social and economic
Institutions & society & individuals
Displacement of other activities
An attitudinal-type effect
23. What is a baseline effect?
Cognitive
The typical level of risk for an effect
Drama & comedy & romance & reality series
Deregulation & change in content & lack of access
24. People with the ___________________ learn the most from the media
Field independency & type of intelligence & type of thinking & conceptual differentation
65+ years of age
Cognitive
Largest amount of knowledge
25. The number of ads for _______________ increases each year
Younger age
Hawaiian word wikiwiki
People have control and control is decentralized
Prescription drugs
26. In the formula & What are the 2 constraints?
By medium & society
Wikis
They are interactive
Vertical
27. What are the six baseline influencing factors?
Invisible & visible
Whites
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Baseline & fluctuation
28. What is a wiki?
Websites that allow users to add & edit material
Concentration & consolidation & centralization
Toilets & schools & video games & etc.
Penetration
29. What is telescoping?
Concentration
Concentrated
Media concentration & media deregulation
When you focus on the steps in the process
30. What do megamergers result in?
Cognitive & emotional & moral
Drama & comedy & romance & reality series
CEOs holding a greater concentration of power
1950s
31. What are the three parts of efficiency?
Concentration & consolidation & centralization
Opinions & beliefs & and values
Conceptual differentiation
Vertical and lateral
32. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Desensitization
Stereotypes
Media deregulation
33. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Create successful products
Drama & comedy & romance & reality series
Stereotypes
Crysalline and fluid
34. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
During an exposure to a particular message
Shared commons & need for social contact & attraction of advertisers
Advertisers manipulating us into buying things we don't need
35. the rationale for regulation in broadcasting is based on what?
Localism
Cognitive & emotional & moral
An informed decision
Public interest & prevention of monopolies & promoting diversity
36. Values that are reflected in entertainment messages include what?
Invisible & visible
Happiness is found in having things
Massively Multiplayer Online Role Playing Game
They eliminated the legal barrier to competition across markets
37. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Explorers & socializers & achievers & controllers
The control of important institutions in the hads of all people
Efficiency
65+ years of age
38. What best reflects the effects the media has on us?
An informed decision
Arcade games
Always occurring
Vertical and lateral
39. What are the two timing factors?
Individuals and society
Content of messages & context of portrayals & cognitive complexity of content
Immediate and long-term
A temporary effect
40. Who does marketing target?
Niche audiences
Federal Communications Commission
Vertical and lateral
Concentration & consolidation & centralization
41. to end up at the top of a Google search & a website must what?
Create successful products
Pay for placement
Harder
60%
42. In tv & gays are what?
More likely to appear in comedies than dramas
Developmental maturity & knowledge structures & media exposure habits
Drama & comedy & romance & reality series
Media and messages
43. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Media and messages
65+ years of age
Cognitive
Text & television
44. There is a trend of ______________ of ownership in the media
Regulate
Concentration
Emotional
Create successful products
45. Long-term effects are ________ to notice than immediate effects.
Factual and social
Sex & violence & language & sexual orientation
Social and economic
Harder
46. What is a belief that control of important institutions should be in the hands of many through decentralization?
Cognitive
CEOs holding a greater concentration of power
By medium & society
Localism
47. When did megamergers become popular?
Whites
1980s & 1990s
Conservative
The media can provide us with information
48. What does a cognitive-effect means?
Conflict
High paid
Easily noticable
The media can provide us with information
49. What does the term telescoping refer to?
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50. What gender is more popular on tv?
65+ years of age
Male
Recognize elements of the story
Recognize elements of the story