Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?






2. What are the six baseline influencing factors?






3. Like other media & the internet is now mature enough to suffer from...






4. What must happen during television before commercial break?






5. What was it when ownership rules were relaxed?






6. According to the _______________ is the most challenging medium for telling stories






7. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






8. Every day & our baseline of media effects what?






9. If you cry during a film & you are experiencing what type of effect?






10. What are characteristics that have shaped the development of interactive media?






11. What are the two timing factors?






12. What is the way people group and classify things?






13. what force competes against the ethnic of localism?






14. ________ are beneficial because they allow for the creation of collective knowledge






15. What are the two competing values?






16. What is flow?






17. Give an example of the cognitive complexity of content






18. What gender is more popular on tv?






19. What percent of a typical newspaper is advertising?






20. When did the innovation stage for interactive media games begin?






21. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






22. What does the personal locus do?

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23. People who have a ________________ have more awareness of the effects process






24. What percentage of video games earn a profit?






25. The number of ads for _______________ increases each year






26. What is a baseline effect?






27. A macro-type media effect refers to what?






28. Media ownership has big impact on...






29. When does invisible stereotyping occur?






30. interactive media games are In what stage of development?






31. What are the two types of media effects?






32. Issues of concern regarding merger activity includes what?






33. What is a physiological effect?






34. Give an example of the content of messages






35. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






36. Popular criticism about advertising includes what?

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37. It is clear that the media is completely controlled by what?






38. ________ are beneficial because they allow for the creation of collective knowledge






39. What is the natural ability to distinguish the singal and the noise in any message?






40. when does immediate effects occur?






41. What is localism?






42. What do megamergers result in?






43. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






44. What percentage of video games earn a profit?






45. The media can have long and short term effects on what?






46. What is a wiki?






47. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






48. What are the two main components in the demographics pattern?






49. When a digital game has been designed well & it delivers an experience to players through what?






50. What are the four genres in the formula?