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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What marital status is more represented on tv?
1980s & 1990s
More married women
Always occurring
Physiological
2. What is the most prevalent media effect?
Field independency
World of Warcraft & $15 per month & an online game & most successful video game in the world
Cognitive
The creation & formulas & & the social values of consumers
3. What are the three types of concentration?
The typical level of risk for an effect
Real world vs media world
Horizontal & vertical & conglomerate
The creation & formulas & & the social values of consumers
4. What are the six baseline influencing factors?
Macro-level effects
Factual and social
Automaticy
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
5. What is action/horror?
Conceptual differentiation
Good vs evil
Goals & drives
Crysalline and fluid
6. What are examples of baseline factors?
Process effects
Developmental maturity & knowledge structures & media exposure habits
Being immersed deeply in a task that they lose track of time and place
Hawaiian word wikiwiki
7. What is telescoping?
Arcade games
Localism
Focus on steps in the process
When fewer people control the media& there's a narrow range of voices
8. What is the long-term behavioral effect?
Dramas and situation comedies
When fewer people control the media& there's a narrow range of voices
Displacement of other activities
Physiological
9. What are the four genres in the formula?
Conflict & climax & resolution
Drama & comedy & romance & reality series
Explorers & socializers & achievers & controllers
CEOs holding a greater concentration of power
10. What are the two types of factors in fluctuation?
Simplistic and objectionable ways
Promotes
Media and personal
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
11. Consumers use the formula to do what?
Small
Influences
Recognize elements of the story
Harder
12. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Factual and social
When fewer people control the media& there's a narrow range of voices
People have control and control is decentralized
Telescoping
13. What marital status is more represented on tv?
Cognitive
More married women
Concentration
Cognitive
14. What is the ability to be creative?
They eliminated the legal barrier to competition across markets
Fluid intelligence
Different from
Conceptual differentiation
15. what happens in the media concentration?
Physiological
Ownership rules are relaxed
Toilets & schools & video games & etc.
Displacement of other activities
16. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Conflict & climax & resolution
Desensitization
Always occurring
Attitudinal
17. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Dramas and situation comedies
Broadcasters to serve the public interest & convenience & and necessity
Flow
Largest amount of knowledge
18. In the formula & What are the 2 constraints?
Media and personal
Stereotypes
People share their work through open web sites
By medium & society
19. What is efficiency?
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20. What is efficiency?
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21. When a digital game has been designed well & it delivers an experience to players through what?
Pay for placement
Flow & telescoping
Crystalline intelligence
Create successful products
22. What are the two types of process effects?
Media concentration
Baseline and fluctuation
Good vs evil
The company that owns the platform also develops the games and distributes them
23. Where does the term wiki come from?
State
Hawaiian word wikiwiki
Flow & telescoping
Action must build up
24. What are the 3 subgenres of drama?
Deregulation & change in content & lack of access
Tragedy & mystery & action/horror
Unintentional effects
Localism
25. What are the four types of niche audiences?
During an exposure to a particular message
Explorers & socializers & achievers & controllers
Wikis
Sex & violence & language & sexual orientation
26. What is the long-term emotional effect?
Desensitization
Typical level of risk for an effect
Media concentration
The typical level of risk for an effect
27. If you cry during a film & you are experiencing what type of effect?
They eliminated the legal barrier to competition across markets
Emotional
60%
Being immersed deeply in a task that they lose track of time and place
28. ________ are beneficial because they allow for the creation of collective knowledge
Whites
World of Warcraft & $15 per month & an online game & most successful video game in the world
The media can provide us with information
Wikis
29. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Establish awareness of products & existence of products
Conceptual differentiation
Emotional
Process effects
30. when does immediate effects occur?
Relates to the unconscious effects of advertising
During an exposure to a particular message
Manifest effect
65+ years of age
31. What are the two competing values?
Social and economic
Determines a person's media exposure habits
Localism and efficiency
Flow & telescoping
32. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
6
Concentration
Strong personal locus
33. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Different from
Factual and social
A digital game player's focus on steps in the process
34. What is the natural ability to distinguish the singal and the noise in any message?
Conflict & climax & resolution
When whole segments of the population are ignored
Field independency
Relates to the unconscious effects of advertising
35. What are the two main forms of stereotyping?
Invisible & visible
People have control and control is decentralized
Federal Communications Commission
Male
36. What are the two long-term attitudinal effects?
Hawaiian word wikiwiki
Manifest effect
Cultivation & reinforcement
Conceptual differentiation
37. What is Web 2.0?
Flow & telescoping
Goals & drives
People share their work through open web sites
Antisocial vs prosocial
38. What must happen during television before commercial break?
Action must build up
Conglomerate
We keep asking for more products
Required broadcasters to serve the public's interest & convenience & & necessity
39. The media can have long and short term effects on what?
Text & television
Institutions & society & individuals
Websites that allow users to add & edit material
Regulate
40. The pattern of the population of television characters is ______ the pattern of people in the real world
Regulate
Different from
Immediate
Cognitive & emotional & moral
41. What are the four cognitive abilities?
Typical level of risk for an effect
More likely to appear in comedies than dramas
Field independency & type of intelligence & type of thinking & conceptual differentiation
Flow & telescoping
42. What are the four types of niche audiences?
Media concentration
Explorers & socializers & achievers & controllers
Toilets & schools & video games & etc.
Vertical
43. Name the two types of process effects?
Baseline & fluctuation
Motivations & states & degree of identification
Many companies
Determines a person's media exposure habits
44. What is localism?
Typical level of risk for an effect
Broadcasters to serve the public interest & convenience & and necessity
A temporary effect
The control of important institutions in the hads of all people
45. What does attitudinal effects create and shape?
Antisocial vs prosocial
Vertical
Emotional
Opinions & beliefs & and values
46. What is the process of flow?
Verbal violence
Being immersed so deeply into a task so they lose track of all time and place
When you focus on the steps in the process
Positive because they are easy for viewers to recognize
47. What are the two main forms of stereotyping?
Relaxing regulations
High paid
Invisible & visible
Localism
48. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Action must build up
Largest amount of knowledge
Advertisers manipulating us into buying things we don't need
49. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Fluid intelligence
Physiological
Tragedy & mystery & action/horror
The typical level of risk for an effect
50. What are the two types of responsibilites in advertising?
State
Broadcasters to serve the public interest & convenience & and necessity
Can be at risk & shaped by media & own life factors
Social and economic