Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Like media programming companies & advertising agencies are also...






2. The number of ads for _______________ increases each year






3. What is the natural ability to distinguish the signal and the noise in any message?






4. What is a belief that control of important institutions should be in the hands of many through decentralization?






5. What percent of a typical newspaper is advertising?






6. what type of health patterns are there?






7. The intended effects of ads include what?






8. What are the two timing factors?






9. When does invisible stereotyping occur?






10. What is baseline effects?






11. What is one of the characteristics that differentiate mass media games or video games from other mass media?






12. Describe baseline effects.






13. When does visible stereotyping occur?






14. ______ are the influences we experience constantly from our exposure to media messages?






15. when one media company buys smaller companies of the same type & what type of concentration is this?






16. What was it when ownership rules were relaxed?






17. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






18. Creators use the formula to do what?






19. What are the three personal factors of fluctuation?






20. Describe manifest effects?






21. What is telescoping?






22. What is a mystery?






23. What did the Communications Act of 1934 require?






24. In what way (s) does advertising make us too materialistic?






25. When creating a new tv series & producers must work around various constraints. What are some constraints?






26. What are the two long-term attitudinal effects?






27. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






28. _______________ are societal changes that occur over a long period of time.






29. What is the natural ability to distinguish the singal and the noise in any message?






30. Media ownership has big impact on...






31. Unintentional effects often occur when we are in a state of...






32. What are the four cognitive abilities?






33. A macro-type media effect refers to what?






34. The three forces that have shaped the development of the interactive mass media






35. Give an example of the cognitive complexity of content






36. What are the three types of concentration?






37. Values that are reflected in entertainment messages include what?






38. What are the two types of intelligence?






39. What are the three states of personal factors in fluctuation?






40. It is clear that the media is completely controlled by what?






41. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






42. When does a digital game player get deeply immersed in the game and loses all track of time and place?






43. What are the two types of intelligence?






44. What do media exposure habits focus its attention on?






45. What is a physiological effect?






46. What are the six baseline influencing factors?






47. What are the two types of thinking?






48. What does a cognitive-effect means?






49. What socioeconomic status is more represented?






50. What is the way people group and classify things?