Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






2. In the formula & What are the 2 constraints?






3. Your _______ when you consume media content can alter your perception of and reaction to the content?






4. What is puffery?






5. What was the biggest deal between any two media companies?






6. What was significant about the Communications Act 1934?

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7. What are the three parts of efficiency?






8. What are examples of baseline factors?






9. What are the two timing factors?






10. What eliminated the legal barrier to competition across markets?






11. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






12. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






13. What are the four genres in the formula?






14. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






15. What eliminated the legal barrier to competition across markets?






16. to end up at the top of a Google search & a website must what?






17. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






18. In order to appeal to audiences & most stories begin with what?






19. What occupation is more represented on tv?






20. Like media programming companies & advertising agencies are also...






21. What are the four types of niche audiences?






22. What is action/horror?






23. Describe product claims?






24. Values that are reflected in entertainment messages include what?






25. When does invisible stereotyping occur?






26. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






27. Describe fluctuation effects.






28. what force competes against the ethnic of localism?






29. What do interactive games have the power to do?






30. What are the three parts of efficiency?






31. When does visible stereotyping occur?






32. Creators use the formula to do what?






33. What are the two timing factors?






34. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






35. What does attitudinal effects create and shape?






36. What are the three elements to a general story formula?






37. Like other media & the internet is now mature enough to suffer from...






38. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






39. _______________ frequently occur when you are in a state of automaticity.






40. What are the three personal factors of fluctuation?






41. What is flow?






42. according to the textbook & _____ are more likely to be represented in the television world than the real world.






43. When does a digital game player get deeply immersed in the game and loses all track of time and place?






44. What is the middleware market?






45. What do media exposure habits focus its attention on?






46. Who does marketing target?






47. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






48. People who have a ________________ have more awareness of the effects process






49. Over time & the government has been _______________ with regard to who controls the media






50. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?