Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What was the biggest deal between any two media companies?






2. when does immediate effects occur?






3. what three forces shape the development of interactive media?






4. In tv & gays are what?






5. The internet is considered a viral spiral because it _________ innovation due to its network structure






6. what type of health patterns are there?






7. Values that are reflected in entertainment messages include what?






8. What are the four genres in the formula?






9. What are the four types of niche audiences?






10. What are the three personal factors of fluctuation?






11. What are the three personal factors of fluctuation?






12. What are the three parts of efficiency?






13. to end up at the top of a Google search & a website must what?






14. In order to appeal to audiences & most stories begin with what?






15. ________ are beneficial because they allow for the creation of collective knowledge






16. When a digital game has been designed well & it delivers an experience to players through what?






17. In order to become media literate in interactive media & what do we need to establish?






18. When a digital game has been designed well & it delivers an experience to players through what?






19. Describe product claims?






20. according to the textbook & _____ are more likely to be represented in the television world than the real world.






21. When did megamergers become popular?






22. _______________ frequently occur when you are in a state of automaticity.






23. what force competes against the ethnic of localism?






24. What is subliminal advertising






25. What is the ability to be creative?






26. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






27. Your _______ when you consume media content can alter your perception of and reaction to the content?






28. Creators use the formula to do what?






29. 'Bad' language in the media is what?






30. When did the innovation stage for interactive media games begin?






31. Issues of concern regarding merger activity includes what?






32. What is the long-term behavioral effect?






33. What is Web 2.0?






34. People with the ___________________ learn the most from the media






35. What is one of the characteristics that differentiate mass media games or video games from other mass media?






36. Although African Americans are represented on television & portrayals rarely include....






37. In what 6 ways is advertising deceptive?






38. A macro-type media effect refers to what?






39. What best reflects the effects the media has on us?






40. When does invisible stereotyping occur?






41. What does the term telescoping refer to?

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42. There is a trend of ______________ of ownership in the media






43. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






44. What does MMORPG stand for?






45. What percentage of video games earn a profit?






46. What does a cognitive-effect means?






47. What does localism serve the needs of?






48. What is the natural ability to distinguish the singal and the noise in any message?






49. What are the two major effects from the telecommunications competition & deregulation act of 1996?






50. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?