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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your _______ when you consume media content can alter your perception of and reaction to the content?
Penetration
State
An informed decision
Shared commons & need for social networking & attraction of advertising support
2. ________ are beneficial because they allow for the creation of collective knowledge
Process effects
A temporary effect
Wikis
Manifest and process
3. What is flow?
When whole segments of the population are ignored
Prescription drugs
Being immersed deeply in a task that they lose track of time and place
Action must build up
4. In tv & gays are what?
Drama & comedy & romance & reality series
More likely to appear in comedies than dramas
Immediate
During an exposure to a particular message
5. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Sex & violence & language & sexual orientation
Localism
Concentration & consolidation & centralization
6. What must happen during television before commercial break?
State of mind & motivation & & degree of identification
Action must build up
Media concentration & media deregulation
Always occurring
7. When does visible stereotyping occur?
Individuals and society
Simplistic and objectionable ways
State
Efficiency
8. Consumers use the formula to do what?
Hawaiian word wikiwiki
Conceptual differentiation
Immediate and long-term
Recognize elements of the story
9. What eliminated the legal barrier to competition across markets?
Niche audiences
Displacement of other activities
Media deregulation
Media content
10. What is the process of flow?
Verbal violence
Medical workers
Media concentration
Being immersed so deeply into a task so they lose track of all time and place
11. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Relaxing regulations
Media concentration & media deregulation
Sex & violence & language & sexual orientation
Being immersed deeply in a task that they lose track of time and place
12. What is baseline effects?
Typical level of risk for an effect
Telescoping
Horizontal & vertical & conglomerate
Social and economic
13. What are the two types of media effects?
Manifest and process
Can be at risk & shaped by media & own life factors
Media concentration & media deregulation
Macro-level effects
14. In what way (s) does advertising make us too materialistic?
Psychological & emotional & cognitive
Flow & telescoping
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
We keep asking for more products
15. Values that are reflected in entertainment messages include what?
Media and messages
Happiness is found in having things
Developmental maturity & knowledge structures & media exposure habits
Create successful products
16. What are the two main components in the demographics pattern?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Real world vs media world
Opinions & beliefs & and values
Conceptual differentiation
17. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Being immersed so deeply into a task so they lose track of all time and place
Promotes
Telescoping
18. What is the middleware market?
Action must build up
When game developers market their game code to other game developers
Penetration
Efficiency
19. Who does marketing target?
Physiological
Shared commons & need for social connection & & attraction of advertisers
Niche audiences
Relates to the unconscious effects of advertising
20. What are the 3 media factors in fluctuation?
Largest amount of knowledge
Media and personal
Content of messages & context of portrayals & cognitive complexity of content
They are interactive
21. What are the three personal factors of fluctuation?
Medical workers
Localism
Condition audiences for repeat exposures
Motivations & states & degree of identification
22. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Being immersed deeply in a task that they lose track of time and place
Easily noticable
Attitudinal
They are interactive
23. A macro-type media effect refers to what?
Prescription drugs
Institutions
Federal Communications Commission
Conflict
24. Unintentional effects often occur when we are in a state of...
Media deregulation
Emotional
Automaticy
Field independency & type of intelligence & type of thinking & conceptual differentiation
25. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Baseline and fluctuation
Media concentration & media deregulation
Younger age
Goals & drives
26. There is a trend of ______________ of ownership in the media
Toilets & schools & video games & etc.
Drama & comedy & romance & reality series
More likely to appear in comedies than dramas
Concentration
27. What does localism serve the needs of?
Text & television
Localism and efficiency
Confusing to the audience
Individuals and society
28. What is the natural ability to distinguish the signal and the noise in any message?
Displacement of other activities
Shared commons & need for social contact & attraction of advertisers
Field independency
They are interactive
29. When did megamergers become popular?
Flow & telescoping
Horizontal
Media content
1980s & 1990s
30. The business trend to consolidate has grown stronger than the government's impulse to...
Create successful products
Regulate
1950s
Can be addictive
31. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Good vs evil
Conceptual differentiation
Attitudinal
Small
32. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Regulate
Intentional
Cognitive & emotional & moral
33. What are the two long-term attitudinal effects?
Influence of automatic bodily systems & beyond our conscious control
Cultivation & reinforcement
Media and personal
Concentrated
34. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Opportunities vs addictions & goals
An attitudinal-type effect
Long-term
Cognitive
35. What is telescoping?
Always occurring
When you focus on the steps in the process
Media and messages
Relates to the unconscious effects of advertising
36. What are the two types of thinking?
Conservative
Real world vs media world
More married women
Vertical and lateral
37. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Shared commons & need for social contact & attraction of advertisers
Public interest & prevention of monopolies & promoting diversity
African Americans
38. What is baseline effects?
Typical level of risk for an effect
People share their work through open web sites
Deceptive
Concentration
39. What is telescoping?
When you focus on the steps in the process
World of Warcraft & $15 per month & an online game & most successful video game in the world
Manifest and process
State of mind & motivation & & degree of identification
40. What is the ability to memorize facts?
Emotional
Crystalline intelligence
Fluid intelligence
The control of important institutions in the hads of all people
41. What does the personal locus do?
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42. What are the three parts of efficiency?
Physiological
Cognitive & emotional & moral
Action must build up
Concentration & consolidation & centralization
43. The number of ads for _______________ increases each year
Always occurring
Tragedy & mystery & action/horror
Influences
Prescription drugs
44. It is clear that the media is completely controlled by what?
Many companies
Conglomerate
Shared commons & need for social connection & & attraction of advertisers
Prescription drugs
45. What are the two timing factors?
Immediate and long-term
Concentration & consolidation & centralization
The typical level of risk for an effect
Advertisers manipulating us into buying things we don't need
46. What are the 3 subgenres of drama?
Attitudinal
Different from
Tragedy & mystery & action/horror
Being immersed deeply in a task that they lose track of time and place
47. What are the 3 developmental maturities?
Localism
Concentration
Drama & comedy & romance & reality series
Cognitive & emotional & moral
48. In what 6 ways is advertising deceptive?
Sex & violence & language & sexual orientation
Media and messages
More likely to appear in comedies than dramas
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
49. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Motivations & states & degree of identification
Ads making implicit claims that cannot be tested for the truth
The media can provide us with information
50. _______________ frequently occur when you are in a state of automaticity.
Cognitive & emotional & moral
Influence of automatic bodily systems & beyond our conscious control
Unintentional effects
Print vs tv news
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