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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The media can have long and short term effects on what?






2. A macro-type media effect refers to what?






3. What are the three elements to a general story formula?






4. According to the _______________ is the most challenging medium for telling stories






5. What are the two timing factors?






6. What are the three parts of efficiency?






7. The internet is considered a viral spiral because it _________ innovation due to its network structure






8. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






9. What are the 3 developmental maturities?






10. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






11. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






12. What are the two types of process effects?






13. In what way (s) does advertising make us too materialistic?






14. Creators use the formula to do what?






15. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






16. What are the 3 subgenres of drama?






17. Explain localism






18. What do interactive games have the power to do?






19. What gender is more popular on tv?






20. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






21. The video industry has 'a good deal of vertical integration'. What does this mean?






22. In what 6 ways is advertising deceptive?






23. What are the three parts of efficiency?






24. What does attitudinal effects create and shape?






25. according to the textbook & _____ are more likely to be represented in the television world than the real world.






26. What are the six baseline influencing factors?






27. Give an example of the cognitive complexity of content






28. the two most dominant genres in prime-time television from the 1970s-1990s were what?






29. The number of ads for _______________ increases each year






30. When a digital game has been designed well & it delivers an experience to players through what?






31. What is the middleware market?






32. In the formula & What are the 2 constraints?






33. What are the two main components in the demographics pattern?






34. What is subliminal advertising






35. 'Bad' language in the media is what?






36. Many media effects are...






37. What age is more represented on tv?






38. In what way (s) does advertising make us too materialistic?






39. What is a wiki?






40. Give an example of the cognitive complexity of content






41. The video industry has 'a good deal of vertical integration'. What does this mean?






42. What are the two timing factors?






43. What is localism?






44. Playing interactive video games & particularly MMORPGs...






45. What are the four cognitive abilities?






46. What is action/horror?






47. The three forces that have shaped the development of the interactive mass media






48. Like other media & the internet is now mature enough to suffer from...






49. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






50. What are the four types of niche audiences?