Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The three forces that have shaped the development of the interactive mass media






2. What is a belief that control of important institutions should be in the hands of many through decentralization?






3. The intended effects of ads include what?






4. What are characteristics that have shaped the development of interactive media?






5. In the formula & What are the 2 constraints?






6. People who have a ________________ have more awareness of the effects process






7. What are the four controversial content elements?






8. It is clear that the media is completely controlled by what?






9. What is puffery?






10. What happens in the media deregulation?






11. What is the long-term behavioral effect?






12. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






13. What are the two types of factors in fluctuation?






14. What is efficiency?

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15. What are the two timing factors?






16. _______________ frequently occur when you are in a state of automaticity.






17. Describe manifest effects?






18. Your _______ when you consume media content can alter your perception of and reaction to the content?






19. What age is more represented on tv?






20. What does MMORPG stand for?






21. Describe product claims?






22. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






23. What eliminated the legal barrier to competition across markets?






24. Playing interactive video games & particularly MMORPGs...






25. What are the 3 subgenres of drama?






26. The internet is considered a viral spiral because it _________ innovation due to its network structure






27. to end up at the top of a Google search & a website must what?






28. Although African Americans are represented on television & portrayals rarely include....






29. What are the 3 subgenres of drama?






30. There is a trend of ______________ of ownership in the media






31. When does a digital game player get deeply immersed in the game and loses all track of time and place?






32. When does visible stereotyping occur?






33. What are the four cognitive abilities?






34. When did the innovation stage for interactive media games begin?






35. What is telescoping?






36. When did megamergers become popular?






37. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






38. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






39. What does localism serve the needs of?






40. What are the 3 media factors in fluctuation?






41. What are stereotypes on tv?






42. Name the two types of process effects?






43. What is a baseline effect?






44. What is flow?






45. ________ are beneficial because they allow for the creation of collective knowledge






46. What is the ability to be creative?






47. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






48. What is one of the characteristics that differentiate mass media games or video games from other mass media?






49. What is Web 2.0?






50. _______________ are societal changes that occur over a long period of time.