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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of process effects?






2. What is a physiological effect?






3. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






4. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






5. what three forces shape the development of interactive media?






6. What is a mystery?






7. Popular criticism about advertising includes what?

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8. The media can have long and short term effects on what?






9. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






10. In what 6 ways is advertising deceptive?






11. What is the process of flow?






12. Describe fluctuation effects.






13. Give an example of the content of messages






14. What are the four cognitive abilities?






15. What are the two competing values?






16. What are the two types of factors in fluctuation?






17. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






18. Like media programming companies & advertising agencies are also...






19. What is the long-term emotional effect?






20. People who have a ________________ have more awareness of the effects process






21. What two types of information is cognitive made up of?






22. If you cry during a film & you are experiencing what type of effect?






23. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






24. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






25. If you cry during a film & you are experiencing what type of effect?






26. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






27. Media ownership has big impact on...






28. Values that are reflected in entertainment messages include what?






29. Consumers use the formula to do what?






30. What are the three states of personal factors in fluctuation?






31. The video industry has 'a good deal of vertical integration'. What does this mean?






32. What is puffery?






33. interactive media games are In what stage of development?






34. When did the innovation stage for interactive media games begin?






35. People with the ___________________ learn the most from the media






36. What is the long-term emotional effect?






37. _______________ are societal changes that occur over a long period of time.






38. What eliminated the legal barrier to competition across markets?






39. What does localism serve the needs of?






40. In tv & gays are what?






41. In order to appeal to audiences & most stories begin with what?






42. Every day & our baseline of media effects what?






43. The media can have long and short term effects on what?






44. What is a wiki?






45. Unintentional effects often occur when we are in a state of...






46. What is baseline effects?






47. Values that are reflected in entertainment messages include what?






48. what types of audiences have marketers of digital games identified as?






49. What is the process of flow?






50. What gender is more popular on tv?







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Can you answer 50 questions in 15 minutes?


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