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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of intelligence?
Crysalline and fluid
Shared commons & need for social contact & attraction of advertisers
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
2. What are the two main components in the demographics pattern?
Real world vs media world
Ads making implicit claims that cannot be tested for the truth
Text & television
Opportunities vs addictions & goals
3. When did the innovation stage for interactive media games begin?
6
Typical level of risk for an event
Stereotypes
1950s
4. What are the four cognitive abilities?
Temporary
Field independency & type of intelligence & type of thinking & conceptual differentation
Ownership rules are relaxed
High paid
5. What are the two main components in the demographics pattern?
When whole segments of the population are ignored
Real world vs media world
Required broadcasters to serve the public's interest & convenience & & necessity
Happiness is found in having things
6. Unintentional effects often occur when we are in a state of...
Strong personal locus
Automaticy
Dramas and situation comedies
Crystalline intelligence
7. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Cultivation & reinforcement
Conflict
They are interactive
8. The number of ads for _______________ increases each year
Media and messages
Younger age
Prescription drugs
Opportunities vs addictions & goals
9. What is a baseline effect?
Institutions & society & individuals
The creation & formulas & & the social values of consumers
The typical level of risk for an effect
Crystalline & fluid
10. What is the long-term behavioral effect?
Establish awareness of products & existence of products
Crysalline and fluid
Deceptive
Displacement of other activities
11. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Influences
Richer
Cognitive
12. What is puffery?
Many companies
Ads making implicit claims that cannot be tested for the truth
Concentration
Emotional
13. What is an effect that happens during exposure to the media messages?
During an exposure to a particular message
To compare the tragic characters & make the audience feel better
Advertisers manipulating us into buying things we don't need
Immediate
14. What is the ability to memorize facts?
Physiological
Institutions
Goals & drives
Crystalline intelligence
15. What are the two major effects from the telecommunications competition & deregulation act of 1996?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Medical workers
When fewer people control the media& there's a narrow range of voices
Media concentration & media deregulation
16. what type of health patterns are there?
Deceptive
1950s
Pay for placement
Manifest and process
17. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Typical level of risk for an event
Websites that allow users to add & edit material
Emotional
18. What is subliminal advertising
Flow
Media concentration & media deregulation
Temporary
Relates to the unconscious effects of advertising
19. In order to appeal to audiences & most stories begin with what?
Conflict
Ownership rules are relaxed
Baseline and fluctuation
Typical level of risk for an event
20. A macro-type media effect refers to what?
Institutions
Localism and efficiency
Media and personal
Temporary
21. to end up at the top of a Google search & a website must what?
Pay for placement
Dramas and situation comedies
Ownership rules are relaxed
Flow & telescoping
22. Which type of violence is most prevalent on television?
Cultivation & reinforcement
Attitudinal
Can be at risk & shaped by media & own life factors
Verbal violence
23. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Efficiency
Flow & telescoping
Horizontal
24. What age is more represented on tv?
1950s
Horizontal
To compare the tragic characters & make the audience feel better
Younger age
25. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Media and messages
Verbal violence
Macro-level effects
26. What are some examples of where advertisements can be found?
Opportunities vs addictions & goals
Toilets & schools & video games & etc.
The typical level of risk for an effect
Individuals and society
27. What are the two competing values?
Localism and efficiency
Factual and social
Happiness is found in having things
Horizontal & vertical & conglomerate
28. What are the two competing values?
Being immersed so deeply into a task so they lose track of all time and place
Condition audiences for repeat exposures
Localism and efficiency
Public interest & prevention of monopolies & promoting diversity
29. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Whites
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Action must build up
Telescoping
30. Which type of violence is most prevalent on television?
Prescription drugs
Massively Multiplayer Online Role Playing Game
Verbal violence
Conceptual differentiation
31. What are the 3 developmental maturities?
Recognize elements of the story
Manifest and process
Media deregulation
Cognitive & emotional & moral
32. What is fluctuation effect?
Conglomerate
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
A temporary effect
Developmental maturity & knowledge structures & media exposure habits
33. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Verbal violence
Psychological & emotional & cognitive
Can be at risk & shaped by media & own life factors
Manifest effect
34. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Medical workers
Determines a person's media exposure habits
Promotes
35. ________ are beneficial because they allow for the creation of collective knowledge
Confusing to the audience
Wikis
Flow & telescoping
1980s & 1990s
36. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Localism
Public interest & prevention of monopolies & promoting diversity
Vertical and lateral
37. Name the two types of process effects?
Concentration
Baseline & fluctuation
Text & television
An attitudinal-type effect
38. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
A digital game player's focus on steps in the process
Whites
Print vs tv news
39. What are the four cognitive abilities?
Drama & comedy & romance & reality series
Hawaiian word wikiwiki
Field independency & type of intelligence & type of thinking & conceptual differentation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
40. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Deceptive
Small
Concentration
41. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Temporary
Localism
Content of messages & context of portrayals & cognitive complexity of content
42. Every day & our baseline of media effects what?
Penetration
Small
Can be at risk & shaped by media & own life factors
State
43. Describe product claims?
Different from
Confusing to the audience
Shared commons & need for social contact & attraction of advertisers
Concentration
44. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Attitudinal
Macro-level effects
Manifest and process
45. What does localism serve the needs of?
Vertical and lateral
Desensitization
Individuals and society
Condition audiences for repeat exposures
46. What gender is more popular on tv?
Websites that allow users to add & edit material
Male
Cognitive
Relaxing regulations
47. what three forces shape the development of interactive media?
When you focus on the steps in the process
Baseline & fluctuation
Shared commons & need for social contact & attraction of advertisers
Try to solve the plot
48. Describe manifest effects?
By medium & society
1950s
Antisocial vs prosocial
Easily noticable
49. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Promotes
Flow & telescoping
Goals & drives
Attitudinal
50. What do media exposure habits focus its attention on?
Promotes
Field independency & type of intelligence & type of thinking & conceptual differentiation
Conservative
Media and messages
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