Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What are the three parts of efficiency?
60%
Different from
65+ years of age
Concentration & consolidation & centralization

2. In order to become media literate in interactive media & what do we need to establish?
Strong personal locus
Opportunities vs addictions & goals
Social and economic
Strong personal locus

3. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Concentration & consolidation & centralization
Explorers & socializers & achievers & controllers
World of Warcraft & $15 per month & an online game & most successful video game in the world

4. What does a cognitive-effect means?
Discrimination and poverty impacting their lives
The media can provide us with information
The typical level of risk for an effect
People share their work through open web sites

5. What is the way people group and classify things?
Fluid intelligence
Action must build up
Confusing to the audience
Conceptual differentiation

6. What was significant about the Communications Act 1934?

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7. What is our personal locus made up of?
Goals & drives
Content of messages & context of portrayals & cognitive complexity of content
Displacement of other activities
Field independency

8. When does visible stereotyping occur?
Massively Multiplayer Online Role Playing Game
Simplistic and objectionable ways
Wikis
Advertisers manipulating us into buying things we don't need

9. What percent of a typical newspaper is advertising?
Simplistic and objectionable ways
60%
Media concentration
Manifest effect

10. What are the two types of thinking?
Ownership rules are relaxed
State
An informed decision
Vertical and lateral

11. The media can have long and short term effects on what?
Institutions & society & individuals
State of mind & motivation & & degree of identification
Cognitive
Institutions

12. Unintentional effects often occur when we are in a state of...
Prescription drugs
Media and messages
Automaticy
The company that owns the platform also develops the games and distributes them

13. What eliminated the legal barrier to competition across markets?
Institutions & society & individuals
More married women
Media deregulation
Arcade games

14. What does the personal locus do?

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15. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Cognitive
Concentration & consolidation & centralization
Localism and efficiency
Conservative

16. The intended effects of ads include what?
Shared commons & need for social connection & & attraction of advertisers
Establish awareness of products & existence of products
Regulate
3%

17. What are the three elements to a general story formula?
Conflict & climax & resolution
Concentration & consolidation & centralization
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Attitudinal

18. What percent of a typical newspaper is advertising?
Different from
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
60%
Influences

19. What is a belief that control of important institutions should be in the hands of many through decentralization?
Younger age
When game developers market their game code to other game developers
Localism
Cognitive

20. Creators use the formula to do what?
Create successful products
Media concentration
Temporary
Toilets & schools & video games & etc.

21. When does visible stereotyping occur?
Horizontal & vertical & conglomerate
Individuals and society
Simplistic and objectionable ways
Conflict

22. What are the 3 developmental maturities?
Influence of automatic bodily systems & beyond our conscious control
State of mind & motivation & & degree of identification
Younger age
Cognitive & emotional & moral

23. Long-term effects are ________ to notice than immediate effects.
Harder
Hawaiian word wikiwiki
Crystalline intelligence
Shared commons & need for social contact & attraction of advertisers

24. What is action/horror?
Concentration
Good vs evil
Confusing to the audience
Happiness is found in having things

25. Like other media & the internet is now mature enough to suffer from...
Media and personal
Concentration
Shared commons & need for social networking & attraction of advertising support
Field independency

26. Give an example of the cognitive complexity of content
Media concentration
Print vs tv news
Pay for placement
Vertical and lateral

27. to end up at the top of a Google search & a website must what?
Dramas and situation comedies
More married women
Pay for placement
They are interactive

28. What are characteristics that have shaped the development of interactive media?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Required broadcasters to serve the public's interest & convenience & & necessity
Advertisers manipulating us into buying things we don't need
Shared commons & need for social connection & & attraction of advertisers

29. What was significant about the Communications Act 1934?

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30. What is efficiency?

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31. What are the two long-term attitudinal effects?
Media deregulation
Cultivation & reinforcement
Immediate
Antisocial vs prosocial

32. What are the two types of media effects?
Create successful products
Action must build up
Temporary
Manifest and process

33. Describe fluctuation effects.
Strong personal locus
Horizontal & vertical & conglomerate
Temporary
Stereotypes

34. Name the two types of process effects?
Action must build up
Field independency
Action must build up
Baseline & fluctuation

35. In the formula & What are the 2 constraints?
They are interactive
Flow & telescoping
By medium & society
Individuals and society

36. What is our personal locus made up of?
Vertical and lateral
Focus on steps in the process
Shared commons & need for social networking & attraction of advertising support
Goals & drives

37. _______________ frequently occur when you are in a state of automaticity.
Media concentration & media deregulation
Ads making implicit claims that cannot be tested for the truth
Influences
Unintentional effects

38. What are the two types of process effects?
Baseline and fluctuation
Immediate
Male
Ownership rules are relaxed

39. to end up at the top of a Google search & a website must what?
Pay for placement
Process effects
Promotes
Can be at risk & shaped by media & own life factors

40. In tv & gays are what?
An attitudinal-type effect
Deceptive
More likely to appear in comedies than dramas
Conglomerate

41. What socioeconomic status is more represented?
Psychological & emotional & cognitive
Attitudinal
Many companies
Richer

42. according to the textbook & which occupation is the most prevalent in the television world?
More likely to appear in comedies than dramas
Medical workers
Developmental maturity & knowledge structures & media exposure habits
The media can provide us with information

43. Where does the term wiki come from?
People share their work through open web sites
Hawaiian word wikiwiki
Pay for placement
Viacom & CBS

44. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Can be addictive
Emotional
Confusing to the audience
More married women

45. Your _______ when you consume media content can alter your perception of and reaction to the content?
Action must build up
Strong personal locus
Confusing to the audience
State

46. What percentage of video games earn a profit?
3%
Immediate and long-term
To compare the tragic characters & make the audience feel better
Advertisers manipulating us into buying things we don't need

47. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Being immersed so deeply into a task so they lose track of all time and place
Institutions & society & individuals
Localism

48. What occupation is more represented on tv?
Concentrated
High paid
Prescription drugs
Media concentration & media deregulation

49. what type of health patterns are there?
When whole segments of the population are ignored
Deceptive
Telescoping
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes

50. What do megamergers result in?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
CEOs holding a greater concentration of power
More likely to appear in comedies than dramas
Easily noticable