Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the personal locus do?

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2. What gender is more popular on tv?






3. What is the ability to memorize facts?






4. what three forces shape the development of interactive media?






5. The media can have long and short term effects on what?






6. What is the long-term behavioral effect?






7. Playing interactive video games & particularly MMORPGs...






8. What is flow?






9. What is an effect that happens during exposure to the media messages?






10. What are the two main components in the demographics pattern?






11. What was the biggest deal between any two media companies?






12. What is the natural ability to distinguish the signal and the noise in any message?






13. What are the four controversial content elements?






14. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






15. Which type of violence is most prevalent on television?






16. In the formula & What are the 2 constraints?






17. Describe product claims?






18. Your _______ when you consume media content can alter your perception of and reaction to the content?






19. What is the process of flow?






20. ______ are the influences we experience constantly from our exposure to media messages?






21. What are the two types of thinking?






22. What are the four genres in the formula?






23. What are the two types of intelligence?






24. What is the middleware market?






25. It is clear that the media is completely controlled by what?






26. What are the two types of thinking?






27. When did the innovation stage for interactive media games begin?






28. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






29. Like other media & the internet is now mature enough to suffer from...






30. what type of health patterns are there?






31. In order to become media literate in interactive media & what do we need to establish?






32. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






33. Unintentional effects often occur when we are in a state of...






34. What are the two major effects from the telecommunications competition & deregulation act of 1996?






35. Media ownership has big impact on...






36. What are some fluctuation factors?






37. In the formula & What are the 2 constraints?






38. People who have a ________________ have more awareness of the effects process






39. What is our personal locus made up of?






40. What eliminated the legal barrier to competition across markets?






41. Name the two types of process effects?






42. What are the two main components in the demographics pattern?






43. What does MMORPG stand for?






44. What is one of the characteristics that differentiate mass media games or video games from other mass media?






45. when one media company buys smaller companies of the same type & what type of concentration is this?






46. What are the 3 developmental maturities?






47. Creators use the formula to do what?






48. A macro-type media effect refers to what?






49. What are the four genres in the formula?






50. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?