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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. interactive media games are In what stage of development?
6
Factual and social
Confusing to the audience
Penetration
2. What is a baseline effect?
Media and personal
Establish awareness of products & existence of products
The typical level of risk for an effect
Psychological & emotional & cognitive
3. What eliminated the legal barrier to competition across markets?
Print vs tv news
Being immersed deeply in a task that they lose track of time and place
Media deregulation
World of Warcraft & $15 per month & an online game & most successful video game in the world
4. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Relaxing regulations
Tragedy & mystery & action/horror
Long-term
Broadcasters to serve the public interest & convenience & and necessity
5. What government organization monitors tv and radio programming to determine if it is obscene or not?
Try to solve the plot
Federal Communications Commission
When you focus on the steps in the process
Focus on steps in the process
6. What do megamergers result in?
Media content
Stereotypes
Influences
CEOs holding a greater concentration of power
7. interactive media games are In what stage of development?
People have control and control is decentralized
Harder
Penetration
During an exposure to a particular message
8. Creators use the formula to do what?
Create successful products
Dramas and situation comedies
65+ years of age
Cognitive
9. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Drama & comedy & romance & reality series
Conglomerate
Social and economic
Focus on steps in the process
10. what types of audiences have marketers of digital games identified as?
Wikis
Motivations & states & degree of identification
Explorers & socializers & achievers & controllers
Concentration & consolidation & centralization
11. People who have a ________________ have more awareness of the effects process
Many companies
Dramas and situation comedies
Strong personal locus
Vertical and lateral
12. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Drama & comedy & romance & reality series
Different from
13. What must happen during television before commercial break?
Action must build up
Field independency
Stereotypes
Conglomerate
14. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Telescoping
Websites that allow users to add & edit material
Can be addictive
15. What is Web 2.0?
Field independency & type of intelligence & type of thinking & conceptual differentation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
The control of important institutions in the hads of all people
People share their work through open web sites
16. what happens in the media concentration?
Media and personal
Required broadcasters to serve the public's interest & convenience & & necessity
Ownership rules are relaxed
Manifest and process
17. Describe baseline effects.
Real world vs media world
Strong personal locus
Many companies
Typical level of risk for an event
18. When a digital game has been designed well & it delivers an experience to players through what?
Manifest effect
Public interest & prevention of monopolies & promoting diversity
Flow & telescoping
Broadcasters to serve the public interest & convenience & and necessity
19. What is efficiency?
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20. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Opinions & beliefs & and values
Typical level of risk for an event
The control of important institutions in the hads of all people
21. What is a baseline effect?
Manifest effect
Relates to the unconscious effects of advertising
The typical level of risk for an effect
Institutions & society & individuals
22. What are the two main components in the demographics pattern?
Flow & telescoping
Real world vs media world
Toilets & schools & video games & etc.
Stereotypes
23. What are the two types of thinking?
Vertical and lateral
Strong personal locus
Institutions
Conflict
24. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Small
Localism
Vertical and lateral
25. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Motivations & states & degree of identification
Always occurring
The control of important institutions in the hads of all people
65+ years of age
26. What are the two timing factors?
Immediate and long-term
Conflict & climax & resolution
Confusing to the audience
Process effects
27. When did the innovation stage for interactive media games begin?
Pay for placement
1950s
Process effects
Institutions
28. Over time & the government has been _______________ with regard to who controls the media
65+ years of age
Relaxing regulations
People share their work through open web sites
Conceptual differentiation
29. The media can have long and short term effects on what?
Regulate
Institutions & society & individuals
When game developers market their game code to other game developers
Medical workers
30. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Create successful products
6
The media can provide us with information
Desensitization
31. What is puffery?
Arcade games
Stereotypes
Ads making implicit claims that cannot be tested for the truth
Can be at risk & shaped by media & own life factors
32. What are the two competing values?
Localism and efficiency
Print vs tv news
Condition audiences for repeat exposures
Many companies
33. Which type of violence is most prevalent on television?
Attitudinal
Toilets & schools & video games & etc.
Many companies
Verbal violence
34. What is baseline effects?
By medium & society
Opinions & beliefs & and values
Typical level of risk for an effect
Localism
35. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Dramas and situation comedies
Opportunities vs addictions & goals
Cognitive
Shared commons & need for social networking & attraction of advertising support
36. There is a trend of ______________ of ownership in the media
Opportunities vs addictions & goals
Cognitive
Concentration
To compare the tragic characters & make the audience feel better
37. What happens in the media deregulation?
Manifest and process
Relaxing regulations
They eliminated the legal barrier to competition across markets
World of Warcraft & $15 per month & an online game & most successful video game in the world
38. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Always occurring
Wikis
An attitudinal-type effect
Real world vs media world
39. Although African Americans are represented on television & portrayals rarely include....
When fewer people control the media& there's a narrow range of voices
Vertical and lateral
Explorers & socializers & achievers & controllers
Discrimination and poverty impacting their lives
40. to end up at the top of a Google search & a website must what?
Being immersed deeply in a task that they lose track of time and place
Desensitization
Penetration
Pay for placement
41. What are the two types of intelligence?
Dramas and situation comedies
Public interest & prevention of monopolies & promoting diversity
Crysalline and fluid
People have control and control is decentralized
42. What ethnicity is overrepresented on tv?
Media concentration
Whites
Can be at risk & shaped by media & own life factors
Macro-level effects
43. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Try to solve the plot
Different from
Influences
44. It is clear that the media is completely controlled by what?
Younger age
Sex & violence & language & sexual orientation
The creation & formulas & & the social values of consumers
Many companies
45. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Vertical and lateral
Cognitive & emotional & moral
They are interactive
CEOs holding a greater concentration of power
46. Media ownership has big impact on...
Media content
When you focus on the steps in the process
When game developers market their game code to other game developers
Happiness is found in having things
47. when one media company buys smaller companies of the same type & what type of concentration is this?
Harder
Typical level of risk for an effect
Horizontal
Vertical and lateral
48. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Intentional
Long-term
Flow & telescoping
Conservative
49. What is an effect that happens during exposure to the media messages?
Manifest and process
Horizontal
Developmental maturity & knowledge structures & media exposure habits
Immediate
50. What is the way people group and classify things?
A temporary effect
Conceptual differentiation
Determines a person's media exposure habits
Influences