Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is baseline effects?






2. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






3. What is a belief that control of important institutions should be in the hands of many through decentralization?






4. People who have a ________________ have more awareness of the effects process






5. What is the most prevalent media effect?






6. What are the two types of intelligence?






7. the rationale for regulation in broadcasting is based on what?






8. Like other media & the internet is now mature enough to suffer from...






9. What is the way people group and classify things?






10. What eliminated the legal barrier to competition across markets?






11. Many media effects are...






12. The three forces that have shaped the development of the interactive mass media






13. What do interactive games have the power to do?






14. What is Web 2.0?






15. In what 6 ways is advertising deceptive?






16. What is localism?






17. What are the two types of media effects?






18. What are some examples of where advertisements can be found?






19. When does a digital game player get deeply immersed in the game and loses all track of time and place?






20. What does attitudinal effects create and shape?






21. What is tragedy used for?






22. What is subliminal advertising






23. What is the middleware market?






24. What government organization monitors tv and radio programming to determine if it is obscene or not?






25. What are the three elements to a general story formula?






26. What are the six baseline influencing factors?






27. Media ownership has big impact on...






28. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






29. What are the two types of responsibilites in advertising?






30. People who have a ________________ have more awareness of the effects process






31. What are the two main forms of stereotyping?






32. Your _______ when you consume media content can alter your perception of and reaction to the content?






33. What ethnicity is overrepresented on tv?






34. What are the four controversial content elements?






35. Describe manifest effects?






36. What did the Communications Act of 1934 require?






37. What government organization monitors tv and radio programming to determine if it is obscene or not?






38. The number of ads for _______________ increases each year






39. In the formula & What are the 2 constraints?






40. What is a physiological effect?






41. What are the two long-term attitudinal effects?






42. What happens in the media deregulation?






43. What do media exposure habits focus its attention on?






44. When creating a new tv series & producers must work around various constraints. What are some constraints?






45. what force competes against the ethnic of localism?






46. What marital status is more represented on tv?






47. When did the innovation stage for interactive media games begin?






48. What percent of a typical newspaper is advertising?






49. The media can have long and short term effects on what?






50. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?