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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of process effects?
Horizontal & vertical & conglomerate
Dramas and situation comedies
Baseline and fluctuation
Crystalline intelligence
2. What are the 3 media factors in fluctuation?
Antisocial vs prosocial
Can be addictive
Content of messages & context of portrayals & cognitive complexity of content
Field independency
3. 'Bad' language in the media is what?
Horizontal & vertical & conglomerate
Process effects
Localism and efficiency
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
4. What is the way people group and classify things?
Being immersed so deeply into a task so they lose track of all time and place
Conceptual differentiation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Conflict
5. What are the two timing factors?
Explorers & socializers & achievers & controllers
State of mind & motivation & & degree of identification
Shared commons & need for social networking & attraction of advertising support
Immediate and long-term
6. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Richer
State of mind & motivation & & degree of identification
Arcade games
Physiological
7. Values that are reflected in entertainment messages include what?
Regulate
Whites
Happiness is found in having things
Shared commons & need for social connection & & attraction of advertisers
8. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Toilets & schools & video games & etc.
Concentration
CEOs holding a greater concentration of power
9. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Conflict
Antisocial vs prosocial
Crystalline & fluid
10. What does the term telescoping refer to?
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11. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Vertical
Field independency
Text & television
12. What was it when ownership rules were relaxed?
High paid
Media concentration
Displacement of other activities
Media deregulation
13. What are the two types of thinking?
Vertical and lateral
Horizontal
When you focus on the steps in the process
An attitudinal-type effect
14. What is a wiki?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Physiological
Websites that allow users to add & edit material
Public interest & prevention of monopolies & promoting diversity
15. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Flow & telescoping
State
Field independency & type of intelligence & type of thinking & conceptual differentation
16. What are the six baseline influencing factors?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conceptual differentiation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Institutions
17. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Cognitive & emotional & moral
Many companies
Viacom & CBS
18. What are the two types of factors in fluctuation?
Media and personal
More likely to appear in comedies than dramas
Public interest & prevention of monopolies & promoting diversity
60%
19. Describe manifest effects?
Niche audiences
To compare the tragic characters & make the audience feel better
Easily noticable
Crysalline and fluid
20. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Automaticy
Small
Temporary
Telescoping
21. Describe baseline effects.
Happiness is found in having things
Typical level of risk for an event
Being immersed deeply in a task that they lose track of time and place
Long-term
22. What two types of information is cognitive made up of?
Emotional
Factual and social
Fluid intelligence
Broadcasters to serve the public interest & convenience & and necessity
23. Which type of violence is most prevalent on television?
Promotes
Cognitive
Can be addictive
Verbal violence
24. What marital status is more represented on tv?
During an exposure to a particular message
More married women
Horizontal & vertical & conglomerate
Tragedy & mystery & action/horror
25. People who have a ________________ have more awareness of the effects process
3%
Good vs evil
Strong personal locus
Concentration & consolidation & centralization
26. When a digital game has been designed well & it delivers an experience to players through what?
The company that owns the platform also develops the games and distributes them
Influences
Flow & telescoping
Influence of automatic bodily systems & beyond our conscious control
27. There is a trend of ______________ of ownership in the media
Create successful products
Deregulation & change in content & lack of access
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Concentration
28. Who does marketing target?
Field independency & type of intelligence & type of thinking & conceptual differentation
Richer
Flow
Niche audiences
29. A macro-type media effect refers to what?
Flow
The company that owns the platform also develops the games and distributes them
We keep asking for more products
Institutions
30. In tv & gays are what?
More likely to appear in comedies than dramas
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Sex & violence & language & sexual orientation
Field independency
31. What percentage of video games earn a profit?
They are interactive
Penetration
3%
Print vs tv news
32. What are the three states of personal factors in fluctuation?
Dramas and situation comedies
African Americans
Psychological & emotional & cognitive
Tragedy & mystery & action/horror
33. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Factual and social
Richer
Antisocial vs prosocial
34. What is Web 2.0?
6
Invisible & visible
People share their work through open web sites
Process effects
35. In order to appeal to audiences & most stories begin with what?
Media deregulation
Conflict
Explorers & socializers & achievers & controllers
World of Warcraft & $15 per month & an online game & most successful video game in the world
36. What are the three parts of efficiency?
Field independency & type of intelligence & type of thinking & conceptual differentation
Harder
An informed decision
Concentration & consolidation & centralization
37. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Opportunities vs addictions & goals
Flow
Emotional
Unintentional effects
38. Like other media & the internet is now mature enough to suffer from...
Concentration
Required broadcasters to serve the public's interest & convenience & & necessity
Deceptive
Individuals and society
39. What are the three types of concentration?
State of mind & motivation & & degree of identification
Crysalline and fluid
They are interactive
Horizontal & vertical & conglomerate
40. The video industry has 'a good deal of vertical integration'. What does this mean?
Physiological
Viacom & CBS
World of Warcraft & $15 per month & an online game & most successful video game in the world
The company that owns the platform also develops the games and distributes them
41. what happens in the media concentration?
Create successful products
Explorers & socializers & achievers & controllers
Intentional
Ownership rules are relaxed
42. What eliminated the legal barrier to competition across markets?
An attitudinal-type effect
Media deregulation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
6
43. What are the six baseline influencing factors?
Harder
Goals & drives
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Small
44. Creators use the formula to do what?
Create successful products
Typical level of risk for an event
Richer
Explorers & socializers & achievers & controllers
45. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Cognitive
Media content
Text & television
Telescoping
46. What is a physiological effect?
Crystalline intelligence
Flow
Shared commons & need for social contact & attraction of advertisers
Influence of automatic bodily systems & beyond our conscious control
47. What is tragedy used for?
To compare the tragic characters & make the audience feel better
A digital game player's focus on steps in the process
When whole segments of the population are ignored
When game developers market their game code to other game developers
48. The media can have long and short term effects on what?
CEOs holding a greater concentration of power
Media concentration
Institutions & society & individuals
Simplistic and objectionable ways
49. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
Manifest and process
Temporary
Telescoping
50. Where does the term wiki come from?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Hawaiian word wikiwiki
Horizontal & vertical & conglomerate
Localism
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