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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What occupation is more represented on tv?
High paid
Strong personal locus
Displacement of other activities
Explorers & socializers & achievers & controllers
2. What must happen during television before commercial break?
Cultivation & reinforcement
Process effects
Action must build up
Focus on steps in the process
3. What are the two types of thinking?
Vertical and lateral
Concentration & consolidation & centralization
Opportunities vs addictions & goals
Flow & telescoping
4. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
60%
An attitudinal-type effect
Field independency
Immediate and long-term
5. Creators use the formula to do what?
Flow
Create successful products
Strong personal locus
Emotional
6. What is the process of flow?
Real world vs media world
Being immersed so deeply into a task so they lose track of all time and place
Motivations & states & degree of identification
Try to solve the plot
7. What socioeconomic status is more represented?
Vertical and lateral
Condition audiences for repeat exposures
Richer
Physiological
8. Media ownership has big impact on...
Influence of automatic bodily systems & beyond our conscious control
Emotional
Media content
Automaticy
9. In order to appeal to audiences & most stories begin with what?
Crystalline & fluid
Conflict
Always occurring
Dramas and situation comedies
10. What occupation is more represented on tv?
When fewer people control the media& there's a narrow range of voices
When game developers market their game code to other game developers
They are interactive
High paid
11. In order to become media literate in interactive media & what do we need to establish?
When you focus on the steps in the process
We keep asking for more products
Opportunities vs addictions & goals
Content of messages & context of portrayals & cognitive complexity of content
12. In what way (s) does advertising make us too materialistic?
The company that owns the platform also develops the games and distributes them
We keep asking for more products
To compare the tragic characters & make the audience feel better
Attitudinal
13. What is efficiency?
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14. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Shared commons & need for social connection & & attraction of advertisers
Positive because they are easy for viewers to recognize
Flow & telescoping
15. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Vertical and lateral
Wikis
6
Regulate
16. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Broadcasters to serve the public interest & convenience & and necessity
Required broadcasters to serve the public's interest & convenience & & necessity
Fluid intelligence
Conglomerate
17. What are the four cognitive abilities?
Goals & drives
Field independency & type of intelligence & type of thinking & conceptual differentation
By medium & society
Field independency
18. The internet is considered a viral spiral because it _________ innovation due to its network structure
Temporary
Displacement of other activities
Promotes
Determines a person's media exposure habits
19. What are the three parts of efficiency?
Field independency
Shared commons & need for social contact & attraction of advertisers
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentration & consolidation & centralization
20. What happens in the media deregulation?
Print vs tv news
When game developers market their game code to other game developers
They eliminated the legal barrier to competition across markets
Create successful products
21. _______________ are societal changes that occur over a long period of time.
Condition audiences for repeat exposures
Pay for placement
Manifest and process
Macro-level effects
22. What are the two long-term attitudinal effects?
Concentration
Cultivation & reinforcement
Confusing to the audience
Real world vs media world
23. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Verbal violence
Recognize elements of the story
Influences
Simplistic and objectionable ways
24. Give an example of the content of messages
Relates to the unconscious effects of advertising
Antisocial vs prosocial
Immediate
Cognitive
25. People who have a ________________ have more awareness of the effects process
Massively Multiplayer Online Role Playing Game
1950s
Public interest & prevention of monopolies & promoting diversity
Strong personal locus
26. What is the natural ability to distinguish the signal and the noise in any message?
Macro-level effects
Emotional
Field independency
Field independency & type of intelligence & type of thinking & conceptual differentiation
27. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
Flow & telescoping
Field independency & type of intelligence & type of thinking & conceptual differentiation
Vertical and lateral
28. What do media exposure habits focus its attention on?
Media and messages
A temporary effect
Being immersed deeply in a task that they lose track of time and place
An attitudinal-type effect
29. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Toilets & schools & video games & etc.
A temporary effect
The company that owns the platform also develops the games and distributes them
30. What are the two types of intelligence?
Dramas and situation comedies
Crystalline & fluid
Try to solve the plot
Websites that allow users to add & edit material
31. Playing interactive video games & particularly MMORPGs...
Text & television
Flow & telescoping
Can be addictive
Younger age
32. What is a mystery?
When fewer people control the media& there's a narrow range of voices
Try to solve the plot
Deceptive
Baseline and fluctuation
33. What is telescoping?
Focus on steps in the process
Drama & comedy & romance & reality series
Federal Communications Commission
Temporary
34. What are the two types of responsibilites in advertising?
Social and economic
They are interactive
Tragedy & mystery & action/horror
Opinions & beliefs & and values
35. The pattern of the population of television characters is ______ the pattern of people in the real world
Physiological
Verbal violence
World of Warcraft & $15 per month & an online game & most successful video game in the world
Different from
36. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Sex & violence & language & sexual orientation
Good vs evil
Cultivation & reinforcement
37. Values that are reflected in entertainment messages include what?
Social and economic
60%
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Happiness is found in having things
38. When did the innovation stage for interactive media games begin?
1950s
Hawaiian word wikiwiki
The typical level of risk for an effect
Shared commons & need for social contact & attraction of advertisers
39. What best reflects the effects the media has on us?
African Americans
Always occurring
Explorers & socializers & achievers & controllers
Localism and efficiency
40. What percent of a typical newspaper is advertising?
State of mind & motivation & & degree of identification
Penetration
60%
Horizontal & vertical & conglomerate
41. What do megamergers result in?
CEOs holding a greater concentration of power
Physiological
Concentration
Process effects
42. What are the two types of media effects?
Simplistic and objectionable ways
Concentration & consolidation & centralization
Manifest and process
Sex & violence & language & sexual orientation
43. What is puffery?
Tragedy & mystery & action/horror
Concentrated
Ads making implicit claims that cannot be tested for the truth
65+ years of age
44. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
During an exposure to a particular message
Flow & telescoping
Physiological
Psychological & emotional & cognitive
45. The business trend to consolidate has grown stronger than the government's impulse to...
Physiological
Public interest & prevention of monopolies & promoting diversity
Regulate
Field independency
46. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Physiological
Localism
When whole segments of the population are ignored
47. Every day & our baseline of media effects what?
Public interest & prevention of monopolies & promoting diversity
High paid
Small
Can be at risk & shaped by media & own life factors
48. Unintentional effects often occur when we are in a state of...
Conflict & climax & resolution
Field independency
Localism and efficiency
Automaticy
49. Values that are reflected in entertainment messages include what?
Hawaiian word wikiwiki
More married women
Happiness is found in having things
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
50. What is telescoping?
Influence of automatic bodily systems & beyond our conscious control
When you focus on the steps in the process
Localism
Flow & telescoping