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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe fluctuation effects.
Temporary
Emotional
Drama & comedy & romance & reality series
We keep asking for more products
2. What eliminated the legal barrier to competition across markets?
Being immersed deeply in a task that they lose track of time and place
1980s & 1990s
Media deregulation
Text & television
3. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
The company that owns the platform also develops the games and distributes them
Field independency
Invisible & visible
4. What are the two types of thinking?
Opportunities vs addictions & goals
Vertical and lateral
Crystalline intelligence
Conflict & climax & resolution
5. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Harder
An attitudinal-type effect
Process effects
Desensitization
6. What is the ability to memorize facts?
Crystalline intelligence
Simplistic and objectionable ways
Shared commons & need for social connection & & attraction of advertisers
Crystalline & fluid
7. interactive media games are In what stage of development?
Flow
Penetration
Telescoping
Media concentration & media deregulation
8. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Can be addictive
World of Warcraft & $15 per month & an online game & most successful video game in the world
When you focus on the steps in the process
Small
9. What are the two main forms of stereotyping?
When you focus on the steps in the process
Invisible & visible
Unintentional effects
Deregulation & change in content & lack of access
10. What do interactive games have the power to do?
Cultivation & reinforcement
Explorers & socializers & achievers & controllers
Pay for placement
Condition audiences for repeat exposures
11. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Promotes
Concentration & consolidation & centralization
Physiological
Manifest effect
12. What is the process of flow?
Niche audiences
Shared commons & need for social networking & attraction of advertising support
Being immersed so deeply into a task so they lose track of all time and place
Localism and efficiency
13. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Largest amount of knowledge
Media concentration & media deregulation
Immediate
Positive because they are easy for viewers to recognize
14. Explain localism
Long-term
People have control and control is decentralized
State
We keep asking for more products
15. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
When fewer people control the media& there's a narrow range of voices
Prescription drugs
3%
16. What are the two long-term attitudinal effects?
Media concentration & media deregulation
Cultivation & reinforcement
Localism and efficiency
Long-term
17. When creating a new tv series & producers must work around various constraints. What are some constraints?
Establish awareness of products & existence of products
Stereotypes
Different from
The creation & formulas & & the social values of consumers
18. Which type of violence is most prevalent on television?
Factual and social
Verbal violence
3%
People share their work through open web sites
19. What are the two timing factors?
Flow
Immediate and long-term
Media concentration
Influences
20. What are the two timing factors?
Toilets & schools & video games & etc.
People share their work through open web sites
Immediate and long-term
Concentration & consolidation & centralization
21. In what way (s) does advertising make us too materialistic?
65+ years of age
Telescoping
Action must build up
We keep asking for more products
22. What are the three types of concentration?
Horizontal & vertical & conglomerate
Intentional
Horizontal
Male
23. what types of audiences have marketers of digital games identified as?
Concentration
Horizontal
Penetration
Explorers & socializers & achievers & controllers
24. What is fluctuation effect?
A temporary effect
Flow & telescoping
Developmental maturity & knowledge structures & media exposure habits
Required broadcasters to serve the public's interest & convenience & & necessity
25. Describe fluctuation effects.
Many companies
Shared commons & need for social contact & attraction of advertisers
Try to solve the plot
Temporary
26. the rationale for regulation in broadcasting is based on what?
Shared commons & need for social contact & attraction of advertisers
Public interest & prevention of monopolies & promoting diversity
Crystalline intelligence
Verbal violence
27. What is our personal locus made up of?
Goals & drives
Typical level of risk for an event
Stereotypes
Flow & telescoping
28. What does a cognitive-effect means?
60%
Localism
The media can provide us with information
A digital game player's focus on steps in the process
29. What are the two types of intelligence?
Baseline & fluctuation
Crysalline and fluid
Physiological
Different from
30. The internet is considered a viral spiral because it _________ innovation due to its network structure
Richer
Ads making implicit claims that cannot be tested for the truth
Promotes
Advertisers manipulating us into buying things we don't need
31. the two most dominant genres in prime-time television from the 1970s-1990s were what?
High paid
We keep asking for more products
Dramas and situation comedies
Medical workers
32. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Younger age
Simplistic and objectionable ways
Physiological
Conservative
33. What are some fluctuation factors?
Ads making implicit claims that cannot be tested for the truth
More married women
State of mind & motivation & & degree of identification
Stereotypes
34. what three forces shape the development of interactive media?
Conflict
Shared commons & need for social contact & attraction of advertisers
Horizontal & vertical & conglomerate
Toilets & schools & video games & etc.
35. What is puffery?
Institutions
More likely to appear in comedies than dramas
Ads making implicit claims that cannot be tested for the truth
Text & television
36. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Federal Communications Commission
Opinions & beliefs & and values
Efficiency
37. What best reflects the effects the media has on us?
Process effects
Always occurring
The control of important institutions in the hads of all people
People have control and control is decentralized
38. Playing interactive video games & particularly MMORPGs...
When whole segments of the population are ignored
Can be addictive
More married women
Create successful products
39. What government organization monitors tv and radio programming to determine if it is obscene or not?
Good vs evil
Crysalline and fluid
Viacom & CBS
Federal Communications Commission
40. What are the three elements to a general story formula?
Conflict & climax & resolution
3%
65+ years of age
Fluid intelligence
41. What are some examples of where advertisements can be found?
Deceptive
World of Warcraft & $15 per month & an online game & most successful video game in the world
Toilets & schools & video games & etc.
Media content
42. Media ownership has big impact on...
When game developers market their game code to other game developers
Media content
Individuals and society
Horizontal
43. Many media effects are...
Shared commons & need for social networking & attraction of advertising support
Intentional
Cognitive & emotional & moral
Hawaiian word wikiwiki
44. People with the ___________________ learn the most from the media
Intentional
Sex & violence & language & sexual orientation
Recognize elements of the story
Largest amount of knowledge
45. In order to become media literate in interactive media & what do we need to establish?
Promotes
Opportunities vs addictions & goals
Being immersed deeply in a task that they lose track of time and place
Individuals and society
46. Your _______ when you consume media content can alter your perception of and reaction to the content?
Deregulation & change in content & lack of access
State
Localism and efficiency
Cognitive & emotional & moral
47. when does immediate effects occur?
A digital game player's focus on steps in the process
Media and messages
During an exposure to a particular message
Media concentration & media deregulation
48. Media ownership has big impact on...
Media content
Can be at risk & shaped by media & own life factors
Crystalline intelligence
Content of messages & context of portrayals & cognitive complexity of content
49. What are the four types of niche audiences?
Drama & comedy & romance & reality series
Toilets & schools & video games & etc.
Horizontal
Explorers & socializers & achievers & controllers
50. What is the process of flow?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Unintentional effects
Relates to the unconscious effects of advertising
Being immersed so deeply into a task so they lose track of all time and place
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