Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Who does marketing target?






2. In order to appeal to audiences & most stories begin with what?






3. What was it when ownership rules were relaxed?






4. The internet is considered a viral spiral because it _________ innovation due to its network structure






5. The video industry has 'a good deal of vertical integration'. What does this mean?






6. What are the three parts of efficiency?






7. What marital status is more represented on tv?






8. according to the textbook & which occupation is the most prevalent in the television world?






9. What is the ability to memorize facts?






10. What must happen during television before commercial break?






11. according to the textbook & which occupation is the most prevalent in the television world?






12. what type of health patterns are there?






13. Give an example of the cognitive complexity of content






14. interactive media games are In what stage of development?






15. What occupation is more represented on tv?






16. What are the two competing values?






17. What is the natural ability to distinguish the singal and the noise in any message?






18. 'Bad' language in the media is what?






19. The video industry has 'a good deal of vertical integration'. What does this mean?






20. to end up at the top of a Google search & a website must what?






21. When did megamergers become popular?






22. Long-term effects are ________ to notice than immediate effects.






23. what types of audiences have marketers of digital games identified as?






24. People with the ___________________ learn the most from the media






25. What is an effect that happens during exposure to the media messages?






26. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






27. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






28. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






29. What are the two types of thinking?






30. What gender is more popular on tv?






31. It is clear that the media is completely controlled by what?






32. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






33. When does a digital game player get deeply immersed in the game and loses all track of time and place?






34. What gender is more popular on tv?






35. The intended effects of ads include what?






36. Your _______ when you consume media content can alter your perception of and reaction to the content?






37. What are the four controversial content elements?






38. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






39. What are the 3 subgenres of drama?






40. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






41. What is puffery?






42. What are the four cognitive abilities?






43. In order to appeal to audiences & most stories begin with what?






44. What are the two main forms of stereotyping?






45. What is one of the characteristics that differentiate mass media games or video games from other mass media?






46. In what way (s) does advertising make us too materialistic?






47. What are characteristics that have shaped the development of interactive media?






48. What age is more represented on tv?






49. What is telescoping?






50. It is clear that the media is completely controlled by what?