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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What percentage of video games earn a profit?
Relates to the unconscious effects of advertising
Text & television
3%
Relaxing regulations
2. Describe manifest effects?
Psychological & emotional & cognitive
Conservative
Can be at risk & shaped by media & own life factors
Easily noticable
3. In the formula & What are the 2 constraints?
Physiological
Relates to the unconscious effects of advertising
Real world vs media world
By medium & society
4. Although African Americans are represented on television & portrayals rarely include....
Opinions & beliefs & and values
Drama & comedy & romance & reality series
Discrimination and poverty impacting their lives
We keep asking for more products
5. Name the two types of process effects?
Baseline & fluctuation
Determines a person's media exposure habits
Field independency
World of Warcraft & $15 per month & an online game & most successful video game in the world
6. What are the two major effects from the telecommunications competition & deregulation act of 1996?
The control of important institutions in the hads of all people
Conflict & climax & resolution
World of Warcraft & $15 per month & an online game & most successful video game in the world
Media concentration & media deregulation
7. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Simplistic and objectionable ways
People share their work through open web sites
Vertical
Prescription drugs
8. Name the two types of process effects?
Concentration & consolidation & centralization
The control of important institutions in the hads of all people
Richer
Baseline & fluctuation
9. Like media programming companies & advertising agencies are also...
Richer
Media content
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentrated
10. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Desensitization
Print vs tv news
Baseline & fluctuation
11. What happens in the media deregulation?
Field independency
They eliminated the legal barrier to competition across markets
Emotional
Manifest and process
12. Who does marketing target?
Vertical
Niche audiences
Promotes
Try to solve the plot
13. What is flow?
60%
Manifest effect
Being immersed deeply in a task that they lose track of time and place
Conservative
14. What two types of information is cognitive made up of?
The typical level of risk for an effect
Factual and social
Action must build up
Largest amount of knowledge
15. What is puffery?
Process effects
Ads making implicit claims that cannot be tested for the truth
Shared commons & need for social networking & attraction of advertising support
World of Warcraft & $15 per month & an online game & most successful video game in the world
16. What are the four genres in the formula?
Developmental maturity & knowledge structures & media exposure habits
Automaticy
Drama & comedy & romance & reality series
CEOs holding a greater concentration of power
17. what force competes against the ethnic of localism?
Efficiency
Concentration & consolidation & centralization
Advertisers manipulating us into buying things we don't need
Concentration & consolidation & centralization
18. What are the two types of responsibilites in advertising?
To compare the tragic characters & make the audience feel better
Social and economic
Focus on steps in the process
Positive because they are easy for viewers to recognize
19. What two types of information is cognitive made up of?
Wikis
Factual and social
Niche audiences
Always occurring
20. What are the three types of concentration?
Factual and social
Horizontal & vertical & conglomerate
Conflict
Physiological
21. What does a cognitive-effect means?
High paid
The media can provide us with information
Media concentration
Different from
22. The intended effects of ads include what?
Establish awareness of products & existence of products
An attitudinal-type effect
Relates to the unconscious effects of advertising
Crystalline intelligence
23. According to the _______________ is the most challenging medium for telling stories
Can be at risk & shaped by media & own life factors
Horizontal & vertical & conglomerate
Text & television
Field independency & type of intelligence & type of thinking & conceptual differentation
24. Issues of concern regarding merger activity includes what?
Conglomerate
Social and economic
Determines a person's media exposure habits
Deregulation & change in content & lack of access
25. The pattern of the population of television characters is ______ the pattern of people in the real world
Text & television
Different from
Cognitive
Opinions & beliefs & and values
26. What are the two long-term attitudinal effects?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Cultivation & reinforcement
Try to solve the plot
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
27. Give an example of the cognitive complexity of content
Print vs tv news
Immediate
Media and messages
Localism
28. What is the way people group and classify things?
Vertical
Conceptual differentiation
Emotional
The typical level of risk for an effect
29. Like media programming companies & advertising agencies are also...
Concentrated
Richer
Ownership rules are relaxed
Vertical and lateral
30. What gender is more popular on tv?
Antisocial vs prosocial
An attitudinal-type effect
Institutions
Male
31. Describe baseline effects.
Motivations & states & degree of identification
Flow & telescoping
Conservative
Typical level of risk for an event
32. What is the middleware market?
Attitudinal
When game developers market their game code to other game developers
By medium & society
Baseline and fluctuation
33. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Localism
Recognize elements of the story
Institutions
34. What is a physiological effect?
A temporary effect
Displacement of other activities
Influence of automatic bodily systems & beyond our conscious control
Baseline & fluctuation
35. What is action/horror?
Action must build up
Good vs evil
Richer
Whites
36. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Richer
Baseline & fluctuation
Relates to the unconscious effects of advertising
37. What is action/horror?
Websites that allow users to add & edit material
Good vs evil
Relates to the unconscious effects of advertising
Physiological
38. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Text & television
Emotional
The typical level of risk for an effect
Dramas and situation comedies
39. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Being immersed so deeply into a task so they lose track of all time and place
Concentration & consolidation & centralization
Factual and social
Cognitive
40. What does localism serve the needs of?
Ads making implicit claims that cannot be tested for the truth
Individuals and society
Process effects
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
41. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Different from
Media concentration & media deregulation
People have control and control is decentralized
Concentration
42. What best reflects the effects the media has on us?
Always occurring
Immediate and long-term
Determines a person's media exposure habits
Flow & telescoping
43. What are the two timing factors?
Immediate and long-term
When you focus on the steps in the process
Media concentration & media deregulation
Localism
44. Playing interactive video games & particularly MMORPGs...
Medical workers
Manifest effect
Public interest & prevention of monopolies & promoting diversity
Can be addictive
45. What is efficiency?
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46. The internet is considered a viral spiral because it _________ innovation due to its network structure
Concentration
Promotes
They are interactive
Can be addictive
47. What did the Communications Act of 1934 require?
During an exposure to a particular message
Create successful products
Broadcasters to serve the public interest & convenience & and necessity
Toilets & schools & video games & etc.
48. What are examples of baseline factors?
The media can provide us with information
Developmental maturity & knowledge structures & media exposure habits
Conservative
More likely to appear in comedies than dramas
49. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Horizontal
Concentration & consolidation & centralization
When you focus on the steps in the process
Attitudinal
50. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Many companies
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Flow & telescoping
Media concentration & media deregulation