Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?






2. the two most dominant genres in prime-time television from the 1970s-1990s were what?






3. Describe manifest effects?






4. What are the two timing factors?






5. according to the textbook & _____ are more likely to be represented in the television world than the real world.






6. What are the two types of intelligence?






7. what three forces shape the development of interactive media?






8. When did megamergers become popular?






9. When a digital game has been designed well & it delivers an experience to players through what?






10. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






11. _______________ are societal changes that occur over a long period of time.






12. What is the most prevalent media effect?






13. What are the six baseline influencing factors?






14. Describe product claims?






15. When a digital game has been designed well & it delivers an experience to players through what?






16. _______________ are societal changes that occur over a long period of time.






17. In what way (s) does advertising make us too materialistic?






18. What is Web 2.0?






19. What does the personal locus do?

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20. Explain localism






21. What is localism?






22. interactive media games are In what stage of development?






23. What does the term telescoping refer to?

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24. The media can have long and short term effects on what?






25. what type of health patterns are there?






26. What was significant about the Communications Act 1934?

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27. The internet is considered a viral spiral because it _________ innovation due to its network structure






28. What is the natural ability to distinguish the singal and the noise in any message?






29. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






30. In the formula & What are the 2 constraints?






31. What two types of information is cognitive made up of?






32. What are the two long-term attitudinal effects?






33. Describe baseline effects.






34. What age is more represented on tv?






35. What are the 3 subgenres of drama?






36. Consumers use the formula to do what?






37. What is puffery?






38. What is fluctuation effect?






39. What are the three parts of efficiency?






40. What are the two types of factors in fluctuation?






41. What are the two types of process effects?






42. What is a wiki?






43. Popular criticism about advertising includes what?

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44. What was it when ownership rules were relaxed?






45. What are the two types of intelligence?






46. The pattern of the population of television characters is ______ the pattern of people in the real world






47. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






48. Describe fluctuation effects.






49. according to the textbook & _____ are more likely to be represented in the television world than the real world.






50. What socioeconomic status is more represented?