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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is tragedy used for?
When fewer people control the media& there's a narrow range of voices
To compare the tragic characters & make the audience feel better
Attitudinal
Physiological
2. Describe baseline effects.
Horizontal
Typical level of risk for an event
Many companies
Cognitive
3. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Public interest & prevention of monopolies & promoting diversity
Opportunities vs addictions & goals
Automaticy
They are interactive
4. What was the biggest deal between any two media companies?
Crystalline & fluid
Establish awareness of products & existence of products
Print vs tv news
Viacom & CBS
5. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Displacement of other activities
Physiological
Motivations & states & degree of identification
Conflict
6. What are the two major effects from the telecommunications competition & deregulation act of 1996?
An attitudinal-type effect
Small
Displacement of other activities
Media concentration & media deregulation
7. What best reflects the effects the media has on us?
Strong personal locus
Efficiency
Always occurring
Concentration & consolidation & centralization
8. What do interactive games have the power to do?
Stereotypes
Condition audiences for repeat exposures
World of Warcraft & $15 per month & an online game & most successful video game in the world
Fluid intelligence
9. What is the long-term behavioral effect?
An informed decision
Displacement of other activities
Opportunities vs addictions & goals
Confusing to the audience
10. What is Web 2.0?
Largest amount of knowledge
Media content
Developmental maturity & knowledge structures & media exposure habits
People share their work through open web sites
11. What is action/horror?
Sex & violence & language & sexual orientation
Strong personal locus
Establish awareness of products & existence of products
Good vs evil
12. There is a trend of ______________ of ownership in the media
Media concentration
Being immersed deeply in a task that they lose track of time and place
Largest amount of knowledge
Concentration
13. when does immediate effects occur?
During an exposure to a particular message
Field independency
Richer
Different from
14. In tv & gays are what?
More likely to appear in comedies than dramas
Real world vs media world
Always occurring
People share their work through open web sites
15. What is a belief that control of important institutions should be in the hands of many through decentralization?
Telescoping
Whites
Localism
Largest amount of knowledge
16. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Largest amount of knowledge
Stereotypes
Unintentional effects
17. What is localism?
The control of important institutions in the hads of all people
Conflict & climax & resolution
When fewer people control the media& there's a narrow range of voices
Psychological & emotional & cognitive
18. what force competes against the ethnic of localism?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Efficiency
Confusing to the audience
Emotional
19. What best reflects the effects the media has on us?
Always occurring
Vertical and lateral
When game developers market their game code to other game developers
Emotional
20. Long-term effects are ________ to notice than immediate effects.
When game developers market their game code to other game developers
Harder
Goals & drives
Media concentration & media deregulation
21. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Flow
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
6
More married women
22. What are the 3 developmental maturities?
Dramas and situation comedies
Shared commons & need for social connection & & attraction of advertisers
Temporary
Cognitive & emotional & moral
23. What are the three personal factors of fluctuation?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Field independency
Motivations & states & degree of identification
Cultivation & reinforcement
24. Media ownership has big impact on...
Baseline and fluctuation
Advertisers manipulating us into buying things we don't need
Relaxing regulations
Media content
25. Although African Americans are represented on television & portrayals rarely include....
Strong personal locus
Discrimination and poverty impacting their lives
Can be at risk & shaped by media & own life factors
Relaxing regulations
26. What is the ability to be creative?
Displacement of other activities
When whole segments of the population are ignored
Print vs tv news
Fluid intelligence
27. In the formula & What are the 2 constraints?
The creation & formulas & & the social values of consumers
By medium & society
Advertisers manipulating us into buying things we don't need
Long-term
28. What are the 3 subgenres of drama?
Deceptive
An informed decision
Baseline and fluctuation
Tragedy & mystery & action/horror
29. Many media effects are...
Intentional
They are interactive
Typical level of risk for an event
More married women
30. Which type of violence is most prevalent on television?
Viacom & CBS
Displacement of other activities
Verbal violence
Ownership rules are relaxed
31. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Required broadcasters to serve the public's interest & convenience & & necessity
Emotional
Fluid intelligence
32. What do media exposure habits focus its attention on?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Influence of automatic bodily systems & beyond our conscious control
Media and messages
An informed decision
33. It is clear that the media is completely controlled by what?
Attitudinal
Media deregulation
Wikis
Many companies
34. What is the process of flow?
Explorers & socializers & achievers & controllers
Cognitive
3%
Being immersed so deeply into a task so they lose track of all time and place
35. Like other media & the internet is now mature enough to suffer from...
Relaxing regulations
Concentration
Factual and social
Explorers & socializers & achievers & controllers
36. What are the two types of process effects?
Immediate
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Typical level of risk for an event
Baseline and fluctuation
37. What are the three parts of efficiency?
Cognitive & emotional & moral
Concentration & consolidation & centralization
Flow & telescoping
People share their work through open web sites
38. Like media programming companies & advertising agencies are also...
6
Richer
Concentrated
3%
39. What is the natural ability to distinguish the singal and the noise in any message?
Crystalline intelligence
Field independency
More likely to appear in comedies than dramas
A temporary effect
40. In order to become media literate in interactive media & what do we need to establish?
Massively Multiplayer Online Role Playing Game
Shared commons & need for social connection & & attraction of advertisers
Opportunities vs addictions & goals
Manifest effect
41. Your _______ when you consume media content can alter your perception of and reaction to the content?
CEOs holding a greater concentration of power
Wikis
State
Individuals and society
42. When did megamergers become popular?
Immediate
Prescription drugs
1980s & 1990s
By medium & society
43. Over time & the government has been _______________ with regard to who controls the media
Good vs evil
Strong personal locus
Relaxing regulations
Horizontal
44. What does attitudinal effects create and shape?
Telescoping
Opinions & beliefs & and values
Conservative
Easily noticable
45. Name the two types of process effects?
Shared commons & need for social networking & attraction of advertising support
Baseline & fluctuation
When fewer people control the media& there's a narrow range of voices
Richer
46. What was it when ownership rules were relaxed?
Media concentration
Baseline and fluctuation
Medical workers
Text & television
47. The three forces that have shaped the development of the interactive mass media
Social and economic
Shared commons & need for social networking & attraction of advertising support
The media can provide us with information
3%
48. In order to become media literate in interactive media & what do we need to establish?
Relaxing regulations
When you focus on the steps in the process
Opportunities vs addictions & goals
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
49. What does localism serve the needs of?
Ads making implicit claims that cannot be tested for the truth
Establish awareness of products & existence of products
We keep asking for more products
Individuals and society
50. What must happen during television before commercial break?
Immediate and long-term
Goals & drives
Action must build up
Vertical