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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three states of personal factors in fluctuation?
Condition audiences for repeat exposures
Psychological & emotional & cognitive
Manifest effect
Invisible & visible
2. to end up at the top of a Google search & a website must what?
People have control and control is decentralized
Pay for placement
Vertical
Advertisers manipulating us into buying things we don't need
3. What is efficiency?
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4. If you cry during a film & you are experiencing what type of effect?
Localism
Emotional
Conflict & climax & resolution
When fewer people control the media& there's a narrow range of voices
5. When does visible stereotyping occur?
Print vs tv news
Ownership rules are relaxed
Simplistic and objectionable ways
The control of important institutions in the hads of all people
6. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
State of mind & motivation & & degree of identification
They eliminated the legal barrier to competition across markets
Always occurring
7. What eliminated the legal barrier to competition across markets?
Explorers & socializers & achievers & controllers
Media deregulation
When you focus on the steps in the process
To compare the tragic characters & make the audience feel better
8. What is the ability to memorize facts?
Developmental maturity & knowledge structures & media exposure habits
Toilets & schools & video games & etc.
The company that owns the platform also develops the games and distributes them
Crystalline intelligence
9. Issues of concern regarding merger activity includes what?
Action must build up
Text & television
Deregulation & change in content & lack of access
Medical workers
10. What are the 3 developmental maturities?
Media and personal
Cognitive & emotional & moral
Explorers & socializers & achievers & controllers
Real world vs media world
11. What is the ability to be creative?
Localism and efficiency
Shared commons & need for social networking & attraction of advertising support
Emotional
Fluid intelligence
12. What are the three elements to a general story formula?
Process effects
African Americans
Flow & telescoping
Conflict & climax & resolution
13. What are the 3 subgenres of drama?
Action must build up
Media concentration & media deregulation
Concentrated
Tragedy & mystery & action/horror
14. What is telescoping?
When you focus on the steps in the process
Crystalline & fluid
People share their work through open web sites
Opinions & beliefs & and values
15. What are the 3 subgenres of drama?
Real world vs media world
3%
Ownership rules are relaxed
Tragedy & mystery & action/horror
16. The number of ads for _______________ increases each year
The company that owns the platform also develops the games and distributes them
Prescription drugs
Pay for placement
Hawaiian word wikiwiki
17. Where does the term wiki come from?
Localism and efficiency
Hawaiian word wikiwiki
Physiological
Cultivation & reinforcement
18. What is the most prevalent media effect?
Cognitive
Sex & violence & language & sexual orientation
Happiness is found in having things
Establish awareness of products & existence of products
19. What is a baseline effect?
The typical level of risk for an effect
Opinions & beliefs & and values
Many companies
People share their work through open web sites
20. What socioeconomic status is more represented?
Small
Emotional
Whites
Richer
21. What does the term telescoping refer to?
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22. What are the two timing factors?
Male
Can be at risk & shaped by media & own life factors
Crystalline intelligence
Immediate and long-term
23. What are the two main components in the demographics pattern?
Broadcasters to serve the public interest & convenience & and necessity
Concentration
3%
Real world vs media world
24. When does invisible stereotyping occur?
When fewer people control the media& there's a narrow range of voices
Shared commons & need for social networking & attraction of advertising support
Harder
When whole segments of the population are ignored
25. when one media company buys smaller companies of the same type & what type of concentration is this?
An attitudinal-type effect
Real world vs media world
Conflict & climax & resolution
Horizontal
26. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
The media can provide us with information
Conglomerate
The media can provide us with information
Shared commons & need for social networking & attraction of advertising support
27. What did the Communications Act of 1934 require?
Harder
Broadcasters to serve the public interest & convenience & and necessity
State
Typical level of risk for an event
28. What are the three parts of efficiency?
Dramas and situation comedies
When whole segments of the population are ignored
African Americans
Concentration & consolidation & centralization
29. What is action/horror?
Horizontal & vertical & conglomerate
Hawaiian word wikiwiki
Temporary
Good vs evil
30. What are the four cognitive abilities?
Factual and social
They eliminated the legal barrier to competition across markets
Field independency & type of intelligence & type of thinking & conceptual differentiation
Flow & telescoping
31. There is a trend of ______________ of ownership in the media
Deceptive
Process effects
Field independency & type of intelligence & type of thinking & conceptual differentiation
Concentration
32. what types of audiences have marketers of digital games identified as?
Content of messages & context of portrayals & cognitive complexity of content
Explorers & socializers & achievers & controllers
Massively Multiplayer Online Role Playing Game
Media concentration
33. Explain localism
Field independency
People have control and control is decentralized
Happiness is found in having things
Crystalline & fluid
34. What is the process of flow?
Media concentration & media deregulation
Being immersed so deeply into a task so they lose track of all time and place
Print vs tv news
Baseline and fluctuation
35. What are stereotypes on tv?
Media concentration
Shared commons & need for social networking & attraction of advertising support
Positive because they are easy for viewers to recognize
Real world vs media world
36. What is an effect that happens during exposure to the media messages?
Richer
Immediate
Antisocial vs prosocial
65+ years of age
37. Like other media & the internet is now mature enough to suffer from...
A temporary effect
Concentration
Media concentration
Crysalline and fluid
38. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
The control of important institutions in the hads of all people
Conservative
Desensitization
39. What are the six main criticisms of advertising?
More married women
Media and personal
They are interactive
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
40. What are the two types of intelligence?
Relaxing regulations
Localism
Crysalline and fluid
Flow
41. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Displacement of other activities
Emotional
Motivations & states & degree of identification
42. Describe baseline effects.
Localism
Relaxing regulations
Concentration
Typical level of risk for an event
43. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Relates to the unconscious effects of advertising
Media and messages
65+ years of age
44. What are the two main forms of stereotyping?
Wikis
Invisible & visible
CEOs holding a greater concentration of power
Vertical and lateral
45. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Field independency
Manifest and process
Emotional
1980s & 1990s
46. ________ are beneficial because they allow for the creation of collective knowledge
Flow
Fluid intelligence
Cognitive & emotional & moral
Wikis
47. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Immediate and long-term
Field independency
Vertical
Can be at risk & shaped by media & own life factors
48. What does localism serve the needs of?
Individuals and society
Ads making implicit claims that cannot be tested for the truth
The typical level of risk for an effect
Invisible & visible
49. People with the ___________________ learn the most from the media
Sex & violence & language & sexual orientation
Viacom & CBS
Largest amount of knowledge
Opportunities vs addictions & goals
50. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Prescription drugs
Shared commons & need for social contact & attraction of advertisers
When fewer people control the media& there's a narrow range of voices