Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is action/horror?






2. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






3. The number of ads for _______________ increases each year






4. What is a belief that control of important institutions should be in the hands of many through decentralization?






5. What was the biggest deal between any two media companies?






6. according to the textbook & _____ are more likely to be represented in the television world than the real world.






7. Your _______ when you consume media content can alter your perception of and reaction to the content?






8. Many media effects are...






9. Name the two types of process effects?






10. The three forces that have shaped the development of the interactive mass media






11. What are the six baseline influencing factors?






12. What is a baseline effect?






13. What is Web 2.0?






14. When did the innovation stage for interactive media games begin?






15. Values that are reflected in entertainment messages include what?






16. In order to appeal to audiences & most stories begin with what?






17. What is a wiki?






18. What are examples of baseline factors?






19. What is baseline effects?






20. What percent of a typical newspaper is advertising?






21. What are the six baseline influencing factors?






22. What do media exposure habits focus its attention on?






23. Issues of concern regarding merger activity includes what?






24. According to the _______________ is the most challenging medium for telling stories






25. A macro-type media effect refers to what?






26. What is our personal locus made up of?






27. What do interactive games have the power to do?






28. What best reflects the effects the media has on us?






29. The video industry has 'a good deal of vertical integration'. What does this mean?






30. When did megamergers become popular?






31. What is telescoping?






32. Where does the term wiki come from?






33. What occupation is more represented on tv?






34. Every day & our baseline of media effects what?






35. Which type of violence is most prevalent on television?






36. what types of audiences have marketers of digital games identified as?






37. What is a physiological effect?






38. Issues of concern regarding merger activity includes what?






39. The three forces that have shaped the development of the interactive mass media






40. _______________ frequently occur when you are in a state of automaticity.






41. Playing interactive video games & particularly MMORPGs...






42. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






43. What does localism serve the needs of?






44. What is the natural ability to distinguish the singal and the noise in any message?






45. What are the two types of thinking?






46. _______________ are societal changes that occur over a long period of time.






47. What are the two timing factors?






48. What are the four cognitive abilities?






49. What are the three personal factors of fluctuation?






50. when does immediate effects occur?