Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are examples of baseline factors?






2. When creating a new tv series & producers must work around various constraints. What are some constraints?






3. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






4. Like other media & the internet is now mature enough to suffer from...






5. Name the two types of process effects?






6. ________ are beneficial because they allow for the creation of collective knowledge






7. What are the two types of process effects?






8. Popular criticism about advertising includes what?

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9. Every day & our baseline of media effects what?






10. People who have a ________________ have more awareness of the effects process






11. The video industry has 'a good deal of vertical integration'. What does this mean?






12. The pattern of the population of television characters is ______ the pattern of people in the real world






13. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






14. What are the two types of factors in fluctuation?






15. what three forces shape the development of interactive media?






16. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






17. What are the two types of thinking?






18. _______________ frequently occur when you are in a state of automaticity.






19. Describe product claims?






20. What is baseline effects?






21. What was it when ownership rules were relaxed?






22. What are the 3 media factors in fluctuation?






23. What is the most prevalent media effect?






24. What was the first form of media games?






25. Playing interactive video games & particularly MMORPGs...






26. In what 6 ways is advertising deceptive?






27. What are examples of baseline factors?






28. What is the ability to be creative?






29. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






30. What government organization monitors tv and radio programming to determine if it is obscene or not?






31. when one media company buys smaller companies of the same type & what type of concentration is this?






32. What is the natural ability to distinguish the singal and the noise in any message?






33. What are the three elements to a general story formula?






34. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






35. There is a trend of ______________ of ownership in the media






36. What two types of information is cognitive made up of?






37. Consumers use the formula to do what?






38. What are the three parts of efficiency?






39. Who does marketing target?






40. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






41. What are characteristics that have shaped the development of interactive media?






42. What is efficiency?

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43. When did megamergers become popular?






44. The media can have long and short term effects on what?






45. What are the two types of media effects?






46. What are characteristics that have shaped the development of interactive media?






47. when does immediate effects occur?






48. What are stereotypes on tv?






49. What are the four controversial content elements?






50. _______________ are societal changes that occur over a long period of time.