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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe baseline effects.






2. What are the two long-term attitudinal effects?






3. What are the two types of thinking?






4. What are the four cognitive abilities?






5. Explain localism






6. What are the two main forms of stereotyping?






7. The intended effects of ads include what?






8. 'Bad' language in the media is what?






9. What is an effect that happens during exposure to the media messages?






10. What is Web 2.0?






11. Values that are reflected in entertainment messages include what?






12. What is flow?






13. The pattern of the population of television characters is ______ the pattern of people in the real world






14. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






15. What is efficiency?

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16. according to the textbook & _____ are more likely to be represented in the television world than the real world.






17. What does localism serve the needs of?






18. What does the personal locus do?

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19. what happens in the media concentration?






20. What are stereotypes on tv?






21. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






22. Who does marketing target?






23. What are the two types of thinking?






24. What are the 3 subgenres of drama?






25. People with the ___________________ learn the most from the media






26. People who have a ________________ have more awareness of the effects process






27. Many media effects are...






28. What are the 3 subgenres of drama?






29. What two types of information is cognitive made up of?






30. A macro-type media effect refers to what?






31. Long-term effects are ________ to notice than immediate effects.






32. ________ are beneficial because they allow for the creation of collective knowledge






33. What do megamergers result in?






34. What is the way people group and classify things?






35. What are the two types of thinking?






36. Your _______ when you consume media content can alter your perception of and reaction to the content?






37. What are the six main criticisms of advertising?






38. interactive media games are In what stage of development?






39. What is a baseline effect?






40. What are examples of baseline factors?






41. What are the two main components in the demographics pattern?






42. What are the three states of personal factors in fluctuation?






43. What is Web 2.0?






44. Playing interactive video games & particularly MMORPGs...






45. What do interactive games have the power to do?






46. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






47. In what way (s) does advertising make us too materialistic?






48. The business trend to consolidate has grown stronger than the government's impulse to...






49. What is baseline effects?






50. What are the three types of concentration?







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