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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name the two types of process effects?
Determines a person's media exposure habits
Baseline & fluctuation
Flow & telescoping
Promotes
2. What do media exposure habits focus its attention on?
Media and messages
Recognize elements of the story
Field independency
During an exposure to a particular message
3. What is efficiency?
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4. What are the three elements to a general story formula?
Conflict & climax & resolution
An attitudinal-type effect
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Efficiency
5. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Strong personal locus
Regulate
Field independency & type of intelligence & type of thinking & conceptual differentation
6. What is the natural ability to distinguish the singal and the noise in any message?
They eliminated the legal barrier to competition across markets
Field independency
People have control and control is decentralized
Medical workers
7. Creators use the formula to do what?
Always occurring
Happiness is found in having things
Hawaiian word wikiwiki
Create successful products
8. What are examples of baseline factors?
A digital game player's focus on steps in the process
Create successful products
Developmental maturity & knowledge structures & media exposure habits
Tragedy & mystery & action/horror
9. What is localism?
The control of important institutions in the hads of all people
Unintentional effects
Physiological
Telescoping
10. What are the six baseline influencing factors?
During an exposure to a particular message
Institutions & society & individuals
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Confusing to the audience
11. When does invisible stereotyping occur?
Condition audiences for repeat exposures
Shared commons & need for social networking & attraction of advertising support
When whole segments of the population are ignored
Penetration
12. interactive media games are In what stage of development?
Conflict
Deregulation & change in content & lack of access
Typical level of risk for an effect
Penetration
13. when one media company buys smaller companies of the same type & what type of concentration is this?
Younger age
Different from
65+ years of age
Horizontal
14. the rationale for regulation in broadcasting is based on what?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Verbal violence
Public interest & prevention of monopolies & promoting diversity
More married women
15. What is a baseline effect?
The typical level of risk for an effect
Concentration & consolidation & centralization
Crystalline intelligence
The media can provide us with information
16. What is a baseline effect?
The typical level of risk for an effect
Harder
65+ years of age
Relaxing regulations
17. What are the two types of intelligence?
Conflict & climax & resolution
Crystalline & fluid
Field independency
Concentration & consolidation & centralization
18. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Relates to the unconscious effects of advertising
Conservative
Media concentration & media deregulation
Long-term
19. Like other media & the internet is now mature enough to suffer from...
Invisible & visible
Opportunities vs addictions & goals
Concentration
Ownership rules are relaxed
20. What are the two types of media effects?
Manifest and process
Process effects
Influence of automatic bodily systems & beyond our conscious control
Verbal violence
21. What is baseline effects?
Websites that allow users to add & edit material
Typical level of risk for an effect
Factual and social
The control of important institutions in the hads of all people
22. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Discrimination and poverty impacting their lives
Deregulation & change in content & lack of access
Temporary
23. It is clear that the media is completely controlled by what?
65+ years of age
Many companies
Telescoping
The media can provide us with information
24. In what 6 ways is advertising deceptive?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Efficiency
Richer
25. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Dramas and situation comedies
People share their work through open web sites
Telescoping
26. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Telescoping
Establish awareness of products & existence of products
Prescription drugs
27. The media can have long and short term effects on what?
Institutions & society & individuals
Crystalline intelligence
Cognitive
Media deregulation
28. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Drama & comedy & romance & reality series
High paid
Typical level of risk for an event
29. ______ are the influences we experience constantly from our exposure to media messages?
65+ years of age
Process effects
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Cognitive
30. The internet is considered a viral spiral because it _________ innovation due to its network structure
Physiological
Being immersed deeply in a task that they lose track of time and place
Attitudinal
Promotes
31. What was the biggest deal between any two media companies?
Federal Communications Commission
Viacom & CBS
Localism
State of mind & motivation & & degree of identification
32. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Good vs evil
Vertical
Telescoping
Toilets & schools & video games & etc.
33. Describe baseline effects.
Influence of automatic bodily systems & beyond our conscious control
Typical level of risk for an event
Wikis
People share their work through open web sites
34. What does the personal locus do?
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35. What are the two main forms of stereotyping?
Invisible & visible
Positive because they are easy for viewers to recognize
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
60%
36. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Deregulation & change in content & lack of access
Concentration & consolidation & centralization
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
37. What are the six main criticisms of advertising?
Focus on steps in the process
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Stereotypes
Localism
38. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
Emotional
The creation & formulas & & the social values of consumers
Prescription drugs
39. What is our personal locus made up of?
Public interest & prevention of monopolies & promoting diversity
Media content
Goals & drives
Unintentional effects
40. ______ are the influences we experience constantly from our exposure to media messages?
Whites
Process effects
Concentration & consolidation & centralization
Long-term
41. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Stereotypes
Condition audiences for repeat exposures
Media concentration & media deregulation
Field independency & type of intelligence & type of thinking & conceptual differentiation
42. Like media programming companies & advertising agencies are also...
Institutions & society & individuals
Confusing to the audience
Concentrated
Long-term
43. Give an example of the content of messages
Field independency
Field independency
Antisocial vs prosocial
Cultivation & reinforcement
44. What is the ability to memorize facts?
When game developers market their game code to other game developers
Crystalline intelligence
Good vs evil
Institutions & society & individuals
45. Describe manifest effects?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Easily noticable
Conflict
Media concentration
46. interactive media games are In what stage of development?
Opinions & beliefs & and values
Penetration
An attitudinal-type effect
Antisocial vs prosocial
47. What is Web 2.0?
Always occurring
Manifest and process
Media concentration
People share their work through open web sites
48. What are the two main components in the demographics pattern?
Concentration & consolidation & centralization
Flow & telescoping
Real world vs media world
African Americans
49. What is the natural ability to distinguish the signal and the noise in any message?
Advertisers manipulating us into buying things we don't need
Field independency & type of intelligence & type of thinking & conceptual differentiation
Temporary
Field independency
50. What do media exposure habits focus its attention on?
Tragedy & mystery & action/horror
Many companies
Media and messages
Conceptual differentiation