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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What socioeconomic status is more represented?
Focus on steps in the process
Institutions & society & individuals
Richer
A digital game player's focus on steps in the process
2. what type of health patterns are there?
Typical level of risk for an event
Deceptive
Shared commons & need for social connection & & attraction of advertisers
Regulate
3. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Localism
Intentional
4. What is the natural ability to distinguish the signal and the noise in any message?
The control of important institutions in the hads of all people
When game developers market their game code to other game developers
Field independency
When fewer people control the media& there's a narrow range of voices
5. What is the middleware market?
Desensitization
Medical workers
When game developers market their game code to other game developers
Factual and social
6. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Advertisers manipulating us into buying things we don't need
Efficiency
Many companies
7. When a digital game has been designed well & it delivers an experience to players through what?
Always occurring
3%
Typical level of risk for an effect
Flow & telescoping
8. What is tragedy used for?
Vertical and lateral
Motivations & states & degree of identification
To compare the tragic characters & make the audience feel better
Dramas and situation comedies
9. What is action/horror?
Media concentration & media deregulation
1950s
Condition audiences for repeat exposures
Good vs evil
10. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Largest amount of knowledge
Shared commons & need for social connection & & attraction of advertisers
Real world vs media world
11. What are some examples of where advertisements can be found?
Relates to the unconscious effects of advertising
Toilets & schools & video games & etc.
Long-term
Field independency & type of intelligence & type of thinking & conceptual differentiation
12. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Concentration
Crysalline and fluid
Conflict & climax & resolution
Emotional
13. Who does marketing target?
Niche audiences
6
Media deregulation
Print vs tv news
14. What is baseline effects?
State of mind & motivation & & degree of identification
Efficiency
Typical level of risk for an effect
Flow & telescoping
15. When a digital game has been designed well & it delivers an experience to players through what?
Real world vs media world
Niche audiences
Explorers & socializers & achievers & controllers
Flow & telescoping
16. What are the two types of intelligence?
6
Crystalline & fluid
More likely to appear in comedies than dramas
Hawaiian word wikiwiki
17. What is puffery?
Federal Communications Commission
Create successful products
Dramas and situation comedies
Ads making implicit claims that cannot be tested for the truth
18. Playing interactive video games & particularly MMORPGs...
To compare the tragic characters & make the audience feel better
Can be addictive
Drama & comedy & romance & reality series
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
19. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Emotional
Unintentional effects
Automaticy
20. The intended effects of ads include what?
Harder
Cognitive
Efficiency
Establish awareness of products & existence of products
21. What is telescoping?
Whites
Localism
When you focus on the steps in the process
Emotional
22. In what way (s) does advertising make us too materialistic?
Vertical and lateral
Field independency & type of intelligence & type of thinking & conceptual differentation
Conflict & climax & resolution
We keep asking for more products
23. What best reflects the effects the media has on us?
The control of important institutions in the hads of all people
Public interest & prevention of monopolies & promoting diversity
Concentration
Always occurring
24. What is the long-term behavioral effect?
Viacom & CBS
Ads making implicit claims that cannot be tested for the truth
Horizontal & vertical & conglomerate
Displacement of other activities
25. It is clear that the media is completely controlled by what?
Many companies
Emotional
Process effects
By medium & society
26. when does immediate effects occur?
When game developers market their game code to other game developers
They are interactive
Crystalline & fluid
During an exposure to a particular message
27. What is the middleware market?
When game developers market their game code to other game developers
Websites that allow users to add & edit material
Largest amount of knowledge
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
28. What are the three parts of efficiency?
Concentration & consolidation & centralization
Conceptual differentiation
Explorers & socializers & achievers & controllers
Drama & comedy & romance & reality series
29. to end up at the top of a Google search & a website must what?
Unintentional effects
Discrimination and poverty impacting their lives
Pay for placement
Field independency & type of intelligence & type of thinking & conceptual differentiation
30. What are the four controversial content elements?
Massively Multiplayer Online Role Playing Game
Text & television
Always occurring
Sex & violence & language & sexual orientation
31. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Opinions & beliefs & and values
Create successful products
Federal Communications Commission
32. _______________ are societal changes that occur over a long period of time.
Long-term
Macro-level effects
People have control and control is decentralized
Recognize elements of the story
33. Give an example of the cognitive complexity of content
By medium & society
Conservative
Print vs tv news
The media can provide us with information
34. What was the first form of media games?
Vertical and lateral
Conflict
Media and messages
Arcade games
35. What do megamergers result in?
CEOs holding a greater concentration of power
Toilets & schools & video games & etc.
Concentration & consolidation & centralization
Confusing to the audience
36. When did megamergers become popular?
Strong personal locus
1980s & 1990s
Harder
Text & television
37. What are the 3 media factors in fluctuation?
Typical level of risk for an event
Content of messages & context of portrayals & cognitive complexity of content
Required broadcasters to serve the public's interest & convenience & & necessity
Flow & telescoping
38. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Crystalline intelligence
Media concentration & media deregulation
Conflict & climax & resolution
Relates to the unconscious effects of advertising
39. What do megamergers result in?
Institutions & society & individuals
Desensitization
Conflict & climax & resolution
CEOs holding a greater concentration of power
40. what happens in the media concentration?
Ownership rules are relaxed
Media and messages
State of mind & motivation & & degree of identification
People share their work through open web sites
41. What marital status is more represented on tv?
Physiological
More married women
Concentration & consolidation & centralization
The creation & formulas & & the social values of consumers
42. What are the two main components in the demographics pattern?
Real world vs media world
Prescription drugs
Immediate
Typical level of risk for an effect
43. What are the three parts of efficiency?
Localism
Concentration & consolidation & centralization
Efficiency
Social and economic
44. What are characteristics that have shaped the development of interactive media?
Dramas and situation comedies
Flow & telescoping
Shared commons & need for social connection & & attraction of advertisers
Efficiency
45. Like other media & the internet is now mature enough to suffer from...
African Americans
Concentration
Shared commons & need for social contact & attraction of advertisers
Crystalline intelligence
46. The internet is considered a viral spiral because it _________ innovation due to its network structure
Concentration & consolidation & centralization
Deceptive
Unintentional effects
Promotes
47. What must happen during television before commercial break?
Relaxing regulations
Create successful products
Action must build up
Younger age
48. What are the two types of process effects?
Small
When whole segments of the population are ignored
Concentrated
Baseline and fluctuation
49. Where does the term wiki come from?
Media concentration & media deregulation
Hawaiian word wikiwiki
Niche audiences
Emotional
50. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Psychological & emotional & cognitive
Viacom & CBS
Discrimination and poverty impacting their lives
Attitudinal
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