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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Largest amount of knowledge
Concentration
Happiness is found in having things
Stereotypes
2. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Developmental maturity & knowledge structures & media exposure habits
When game developers market their game code to other game developers
By medium & society
3. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
65+ years of age
Cognitive
Typical level of risk for an event
Temporary
4. What is flow?
Physiological
Being immersed deeply in a task that they lose track of time and place
Simplistic and objectionable ways
High paid
5. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Opinions & beliefs & and values
Fluid intelligence
When you focus on the steps in the process
6. What is action/horror?
Good vs evil
Explorers & socializers & achievers & controllers
Print vs tv news
Media content
7. What percentage of video games earn a profit?
Vertical and lateral
Crystalline & fluid
3%
Create successful products
8. What two types of information is cognitive made up of?
Factual and social
Action must build up
Typical level of risk for an effect
Concentration
9. What are the four controversial content elements?
Horizontal
Conglomerate
Sex & violence & language & sexual orientation
CEOs holding a greater concentration of power
10. Unintentional effects often occur when we are in a state of...
By medium & society
Automaticy
CEOs holding a greater concentration of power
Flow & telescoping
11. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
People share their work through open web sites
Localism
Deceptive
12. ________ are beneficial because they allow for the creation of collective knowledge
Arcade games
Wikis
When you focus on the steps in the process
Manifest effect
13. When does invisible stereotyping occur?
They are interactive
When whole segments of the population are ignored
Websites that allow users to add & edit material
Immediate
14. What was the first form of media games?
Media content
Arcade games
By medium & society
Localism and efficiency
15. What is the middleware market?
Federal Communications Commission
State
The company that owns the platform also develops the games and distributes them
When game developers market their game code to other game developers
16. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Small
Conflict
Field independency
17. What does a cognitive-effect means?
Harder
Immediate
Influences
The media can provide us with information
18. What are the three types of concentration?
Deceptive
Horizontal & vertical & conglomerate
Conservative
Conglomerate
19. to end up at the top of a Google search & a website must what?
60%
Pay for placement
A temporary effect
Promotes
20. What are the three parts of efficiency?
Localism and efficiency
World of Warcraft & $15 per month & an online game & most successful video game in the world
Concentration & consolidation & centralization
Media deregulation
21. Every day & our baseline of media effects what?
Action must build up
People have control and control is decentralized
Can be at risk & shaped by media & own life factors
When you focus on the steps in the process
22. What is a wiki?
Websites that allow users to add & edit material
6
An informed decision
More married women
23. What are the two main components in the demographics pattern?
Largest amount of knowledge
Real world vs media world
They eliminated the legal barrier to competition across markets
Shared commons & need for social networking & attraction of advertising support
24. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Different from
Being immersed so deeply into a task so they lose track of all time and place
Attitudinal
Automaticy
25. what happens in the media concentration?
Localism
Explorers & socializers & achievers & controllers
Ownership rules are relaxed
Toilets & schools & video games & etc.
26. What are some fluctuation factors?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Macro-level effects
Media and messages
State of mind & motivation & & degree of identification
27. When does invisible stereotyping occur?
When whole segments of the population are ignored
Immediate
Developmental maturity & knowledge structures & media exposure habits
Recognize elements of the story
28. What marital status is more represented on tv?
More married women
Crystalline & fluid
Vertical
To compare the tragic characters & make the audience feel better
29. What are the two types of intelligence?
More likely to appear in comedies than dramas
Crystalline & fluid
The typical level of risk for an effect
Developmental maturity & knowledge structures & media exposure habits
30. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
The creation & formulas & & the social values of consumers
Motivations & states & degree of identification
Physiological
Media and personal
31. When did megamergers become popular?
Determines a person's media exposure habits
Physiological
Richer
1980s & 1990s
32. What was it when ownership rules were relaxed?
Media concentration
Conflict & climax & resolution
State
Stereotypes
33. Which type of violence is most prevalent on television?
Action must build up
Verbal violence
Baseline and fluctuation
Conservative
34. What do media exposure habits focus its attention on?
Baseline & fluctuation
They eliminated the legal barrier to competition across markets
Temporary
Media and messages
35. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Cognitive
Field independency
Intentional
36. Consumers use the formula to do what?
To compare the tragic characters & make the audience feel better
Recognize elements of the story
Media and messages
Positive because they are easy for viewers to recognize
37. Give an example of the cognitive complexity of content
1950s
Print vs tv news
Recognize elements of the story
Determines a person's media exposure habits
38. What socioeconomic status is more represented?
Media concentration & media deregulation
Massively Multiplayer Online Role Playing Game
Richer
Physiological
39. What is puffery?
Can be at risk & shaped by media & own life factors
Ads making implicit claims that cannot be tested for the truth
Cognitive & emotional & moral
Massively Multiplayer Online Role Playing Game
40. Issues of concern regarding merger activity includes what?
Conflict & climax & resolution
Can be addictive
Deregulation & change in content & lack of access
Cognitive
41. What is efficiency?
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42. If you cry during a film & you are experiencing what type of effect?
Emotional
Typical level of risk for an event
To compare the tragic characters & make the audience feel better
Pay for placement
43. What does a cognitive-effect means?
Desensitization
Desensitization
Always occurring
The media can provide us with information
44. _______________ frequently occur when you are in a state of automaticity.
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
People have control and control is decentralized
By medium & society
Unintentional effects
45. If you cry during a film & you are experiencing what type of effect?
Emotional
Easily noticable
Tragedy & mystery & action/horror
Shared commons & need for social networking & attraction of advertising support
46. What are stereotypes on tv?
Explorers & socializers & achievers & controllers
Positive because they are easy for viewers to recognize
Wikis
Factual and social
47. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Relates to the unconscious effects of advertising
Niche audiences
Influences
48. What are the six main criticisms of advertising?
Happiness is found in having things
We keep asking for more products
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Invisible & visible
49. What was significant about the Communications Act 1934?
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50. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Medical workers
State
Websites that allow users to add & edit material