Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Like media programming companies & advertising agencies are also...






2. What does the personal locus do?

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3. what types of audiences have marketers of digital games identified as?






4. what happens in the media concentration?






5. _______________ are societal changes that occur over a long period of time.






6. What are the four cognitive abilities?






7. 'Bad' language in the media is what?






8. What are the three personal factors of fluctuation?






9. What is tragedy used for?






10. What is our personal locus made up of?






11. Give an example of the content of messages






12. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






13. Long-term effects are ________ to notice than immediate effects.






14. What is efficiency?

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15. Although African Americans are represented on television & portrayals rarely include....






16. What does localism serve the needs of?






17. What is fluctuation effect?






18. What are the two timing factors?






19. What is the way people group and classify things?






20. Values that are reflected in entertainment messages include what?






21. What are the three parts of efficiency?






22. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






23. What is the long-term emotional effect?






24. What is a physiological effect?






25. What is baseline effects?






26. What happens in the media deregulation?






27. What are the two types of thinking?






28. When does visible stereotyping occur?






29. What is fluctuation effect?






30. Give an example of the cognitive complexity of content






31. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






32. Media ownership has big impact on...






33. What are the two types of responsibilites in advertising?






34. Name the two types of process effects?






35. When does a digital game player get deeply immersed in the game and loses all track of time and place?






36. What is our personal locus made up of?






37. What are the 3 subgenres of drama?






38. What is action/horror?






39. What are the two types of media effects?






40. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






41. What is a wiki?






42. Consumers use the formula to do what?






43. What is the ability to be creative?






44. What marital status is more represented on tv?






45. What government organization monitors tv and radio programming to determine if it is obscene or not?






46. The video industry has 'a good deal of vertical integration'. What does this mean?






47. What are the six main criticisms of advertising?






48. Describe fluctuation effects.






49. What is the middleware market?






50. What is a belief that control of important institutions should be in the hands of many through decentralization?