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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of intelligence?






2. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






3. What are the two major effects from the telecommunications competition & deregulation act of 1996?






4. when does immediate effects occur?






5. If you cry during a film & you are experiencing what type of effect?






6. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






7. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






8. what type of health patterns are there?






9. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






10. What is a physiological effect?






11. The intended effects of ads include what?






12. What does the term telescoping refer to?

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13. What is WOW?






14. What is telescoping?






15. What are the three elements to a general story formula?






16. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






17. What is the long-term behavioral effect?






18. What are the two types of responsibilites in advertising?






19. What are the two main forms of stereotyping?






20. Over time & the government has been _______________ with regard to who controls the media






21. What is a mystery?






22. What is the natural ability to distinguish the signal and the noise in any message?






23. What did the Communications Act of 1934 require?






24. What are the four controversial content elements?






25. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






26. Like media programming companies & advertising agencies are also...






27. What socioeconomic status is more represented?






28. What are some examples of where advertisements can be found?






29. What occupation is more represented on tv?






30. 'Bad' language in the media is what?






31. What are examples of baseline factors?






32. What must happen during television before commercial break?






33. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






34. What does localism serve the needs of?






35. What is baseline effects?






36. What was the biggest deal between any two media companies?






37. What eliminated the legal barrier to competition across markets?






38. when does immediate effects occur?






39. Over time & the government has been _______________ with regard to who controls the media






40. When does invisible stereotyping occur?






41. Explain localism






42. What is our personal locus made up of?






43. Like other media & the internet is now mature enough to suffer from...






44. the two most dominant genres in prime-time television from the 1970s-1990s were what?






45. What are the six baseline influencing factors?






46. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






47. What is the ability to be creative?






48. What are the 3 subgenres of drama?






49. Describe fluctuation effects.






50. when one media company buys smaller companies of the same type & what type of concentration is this?