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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the ability to be creative?
When you focus on the steps in the process
Viacom & CBS
Fluid intelligence
Focus on steps in the process
2. The number of ads for _______________ increases each year
Prescription drugs
Sex & violence & language & sexual orientation
During an exposure to a particular message
Media deregulation
3. What does attitudinal effects create and shape?
Opinions & beliefs & and values
When game developers market their game code to other game developers
Harder
By medium & society
4. When did the innovation stage for interactive media games begin?
African Americans
Process effects
Federal Communications Commission
1950s
5. Playing interactive video games & particularly MMORPGs...
They eliminated the legal barrier to competition across markets
Can be addictive
Manifest and process
3%
6. In order to become media literate in interactive media & what do we need to establish?
Cognitive
During an exposure to a particular message
Factual and social
Opportunities vs addictions & goals
7. It is clear that the media is completely controlled by what?
Field independency
Print vs tv news
Many companies
Explorers & socializers & achievers & controllers
8. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Opportunities vs addictions & goals
Happiness is found in having things
An informed decision
9. What does localism serve the needs of?
African Americans
Shared commons & need for social contact & attraction of advertisers
More married women
Individuals and society
10. What are the two types of responsibilites in advertising?
Media and personal
Social and economic
Manifest and process
An attitudinal-type effect
11. What are the two types of thinking?
Localism
Vertical and lateral
Opinions & beliefs & and values
Drama & comedy & romance & reality series
12. What are the three states of personal factors in fluctuation?
Arcade games
Psychological & emotional & cognitive
Flow & telescoping
Action must build up
13. What was the first form of media games?
Influence of automatic bodily systems & beyond our conscious control
Emotional
Promotes
Arcade games
14. Describe product claims?
Macro-level effects
Confusing to the audience
Richer
Cognitive
15. When a digital game has been designed well & it delivers an experience to players through what?
Websites that allow users to add & edit material
Flow & telescoping
Medical workers
Required broadcasters to serve the public's interest & convenience & & necessity
16. Values that are reflected in entertainment messages include what?
Federal Communications Commission
Required broadcasters to serve the public's interest & convenience & & necessity
Male
Happiness is found in having things
17. What do media exposure habits focus its attention on?
Focus on steps in the process
The company that owns the platform also develops the games and distributes them
Media and messages
Media and personal
18. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Richer
Concentration & consolidation & centralization
Physiological
Attitudinal
19. In order to appeal to audiences & most stories begin with what?
Conflict
Dramas and situation comedies
Media deregulation
Always occurring
20. What are the four controversial content elements?
Fluid intelligence
People share their work through open web sites
Sex & violence & language & sexual orientation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
21. The business trend to consolidate has grown stronger than the government's impulse to...
Shared commons & need for social connection & & attraction of advertisers
Unintentional effects
Ads making implicit claims that cannot be tested for the truth
Regulate
22. What was it when ownership rules were relaxed?
Media concentration
During an exposure to a particular message
Crystalline intelligence
Real world vs media world
23. Issues of concern regarding merger activity includes what?
Establish awareness of products & existence of products
Focus on steps in the process
Media concentration
Deregulation & change in content & lack of access
24. If you cry during a film & you are experiencing what type of effect?
Influences
When fewer people control the media& there's a narrow range of voices
Media deregulation
Emotional
25. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Condition audiences for repeat exposures
Motivations & states & degree of identification
Whites
26. What does attitudinal effects create and shape?
Immediate and long-term
Opinions & beliefs & and values
Field independency & type of intelligence & type of thinking & conceptual differentation
People have control and control is decentralized
27. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Can be at risk & shaped by media & own life factors
Niche audiences
28. What is action/horror?
Dramas and situation comedies
Advertisers manipulating us into buying things we don't need
Whites
Good vs evil
29. according to the textbook & which occupation is the most prevalent in the television world?
Explorers & socializers & achievers & controllers
Advertisers manipulating us into buying things we don't need
Content of messages & context of portrayals & cognitive complexity of content
Medical workers
30. What is fluctuation effect?
Macro-level effects
A temporary effect
Cognitive
When game developers market their game code to other game developers
31. What is puffery?
Regulate
Horizontal
Ads making implicit claims that cannot be tested for the truth
Process effects
32. What is telescoping?
Simplistic and objectionable ways
Penetration
Typical level of risk for an effect
When you focus on the steps in the process
33. What is the process of flow?
Conflict
Opinions & beliefs & and values
Being immersed so deeply into a task so they lose track of all time and place
Vertical and lateral
34. What is baseline effects?
Massively Multiplayer Online Role Playing Game
Deceptive
Temporary
Typical level of risk for an effect
35. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Crystalline & fluid
Conflict & climax & resolution
Media and personal
36. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
Deregulation & change in content & lack of access
Opinions & beliefs & and values
Being immersed so deeply into a task so they lose track of all time and place
37. What percent of a typical newspaper is advertising?
Try to solve the plot
60%
Conceptual differentiation
Websites that allow users to add & edit material
38. What are the four types of niche audiences?
Invisible & visible
They eliminated the legal barrier to competition across markets
Explorers & socializers & achievers & controllers
Focus on steps in the process
39. What is telescoping?
Field independency
Broadcasters to serve the public interest & convenience & and necessity
Focus on steps in the process
Baseline and fluctuation
40. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Displacement of other activities
Horizontal
Largest amount of knowledge
41. Popular criticism about advertising includes what?
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42. _______________ frequently occur when you are in a state of automaticity.
Institutions & society & individuals
Unintentional effects
Try to solve the plot
Institutions
43. What is a belief that control of important institutions should be in the hands of many through decentralization?
Shared commons & need for social connection & & attraction of advertisers
Localism
Condition audiences for repeat exposures
State
44. What socioeconomic status is more represented?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Shared commons & need for social contact & attraction of advertisers
Richer
45. What is the natural ability to distinguish the signal and the noise in any message?
When whole segments of the population are ignored
Long-term
People have control and control is decentralized
Field independency
46. What are the two main components in the demographics pattern?
Real world vs media world
Individuals and society
High paid
Invisible & visible
47. Give an example of the content of messages
Drama & comedy & romance & reality series
Telescoping
Antisocial vs prosocial
Immediate and long-term
48. What ethnicity is overrepresented on tv?
Whites
To compare the tragic characters & make the audience feel better
Localism
Happiness is found in having things
49. What does a cognitive-effect means?
The media can provide us with information
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Can be addictive
An attitudinal-type effect
50. What is action/horror?
Good vs evil
Media concentration
Unintentional effects
Influence of automatic bodily systems & beyond our conscious control