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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The three forces that have shaped the development of the interactive mass media
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Wikis
Shared commons & need for social networking & attraction of advertising support
Federal Communications Commission
2. Describe manifest effects?
Easily noticable
Vertical and lateral
They eliminated the legal barrier to competition across markets
Toilets & schools & video games & etc.
3. What are the three personal factors of fluctuation?
Influences
Motivations & states & degree of identification
Emotional
Localism
4. What are the two types of process effects?
More likely to appear in comedies than dramas
Baseline and fluctuation
Media concentration & media deregulation
Media concentration & media deregulation
5. Who does marketing target?
Niche audiences
Manifest and process
Concentration & consolidation & centralization
Determines a person's media exposure habits
6. What is an effect that happens during exposure to the media messages?
Always occurring
Public interest & prevention of monopolies & promoting diversity
Baseline and fluctuation
Immediate
7. When a digital game has been designed well & it delivers an experience to players through what?
Ownership rules are relaxed
Sex & violence & language & sexual orientation
Physiological
Flow & telescoping
8. What are the two main forms of stereotyping?
Invisible & visible
Manifest and process
Real world vs media world
Media deregulation
9. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Media and messages
An attitudinal-type effect
Telescoping
Being immersed so deeply into a task so they lose track of all time and place
10. What are the two main forms of stereotyping?
Try to solve the plot
Invisible & visible
Easily noticable
Factual and social
11. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
World of Warcraft & $15 per month & an online game & most successful video game in the world
Individuals and society
When you focus on the steps in the process
12. What is telescoping?
Younger age
Small
When you focus on the steps in the process
CEOs holding a greater concentration of power
13. The pattern of the population of television characters is ______ the pattern of people in the real world
Invisible & visible
Different from
Always occurring
Baseline and fluctuation
14. What are the two types of responsibilites in advertising?
Required broadcasters to serve the public's interest & convenience & & necessity
Action must build up
Social and economic
Physiological
15. Like media programming companies & advertising agencies are also...
6
Penetration
Concentrated
Relates to the unconscious effects of advertising
16. What do media exposure habits focus its attention on?
Media and messages
Tragedy & mystery & action/horror
Confusing to the audience
Displacement of other activities
17. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Manifest effect
Good vs evil
Concentration & consolidation & centralization
18. Give an example of the content of messages
Ads making implicit claims that cannot be tested for the truth
Antisocial vs prosocial
Largest amount of knowledge
Immediate and long-term
19. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Localism
Relates to the unconscious effects of advertising
CEOs holding a greater concentration of power
20. What is the ability to memorize facts?
Shared commons & need for social networking & attraction of advertising support
A temporary effect
Crystalline intelligence
Media and messages
21. What are the three parts of efficiency?
Physiological
Influence of automatic bodily systems & beyond our conscious control
Influences
Concentration & consolidation & centralization
22. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Concentration
Establish awareness of products & existence of products
Media deregulation
23. Media ownership has big impact on...
Concentration
Media content
Long-term
Concentrated
24. What was the first form of media games?
Baseline and fluctuation
Arcade games
Fluid intelligence
Immediate and long-term
25. In order to appeal to audiences & most stories begin with what?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Explorers & socializers & achievers & controllers
Conflict
State
26. What is the middleware market?
Unintentional effects
More likely to appear in comedies than dramas
Many companies
When game developers market their game code to other game developers
27. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Long-term
Vertical
An attitudinal-type effect
The company that owns the platform also develops the games and distributes them
28. Popular criticism about advertising includes what?
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183
29. What is localism?
Flow & telescoping
Drama & comedy & romance & reality series
The control of important institutions in the hads of all people
3%
30. In what 6 ways is advertising deceptive?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Vertical
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Regulate
31. Consumers use the formula to do what?
Recognize elements of the story
Try to solve the plot
Happiness is found in having things
Toilets & schools & video games & etc.
32. What are the six main criticisms of advertising?
When you focus on the steps in the process
Medical workers
Intentional
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
33. What is puffery?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Happiness is found in having things
High paid
Ads making implicit claims that cannot be tested for the truth
34. The number of ads for _______________ increases each year
Viacom & CBS
Wikis
Prescription drugs
Cognitive
35. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Typical level of risk for an effect
Media concentration
Field independency & type of intelligence & type of thinking & conceptual differentiation
36. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Deregulation & change in content & lack of access
Prescription drugs
African Americans
37. What must happen during television before commercial break?
Action must build up
Can be at risk & shaped by media & own life factors
Process effects
The creation & formulas & & the social values of consumers
38. What is one of the characteristics that differentiate mass media games or video games from other mass media?
When you focus on the steps in the process
Shared commons & need for social contact & attraction of advertisers
Baseline & fluctuation
They are interactive
39. What is a baseline effect?
People have control and control is decentralized
Institutions
The typical level of risk for an effect
Localism
40. What are characteristics that have shaped the development of interactive media?
Many companies
Immediate and long-term
Easily noticable
Shared commons & need for social connection & & attraction of advertisers
41. What are the two types of factors in fluctuation?
Automaticy
Content of messages & context of portrayals & cognitive complexity of content
Sex & violence & language & sexual orientation
Media and personal
42. Describe product claims?
Confusing to the audience
Concentration
When you focus on the steps in the process
Media and messages
43. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Discrimination and poverty impacting their lives
Horizontal
Younger age
44. What are the 3 developmental maturities?
Displacement of other activities
Cognitive & emotional & moral
When whole segments of the population are ignored
African Americans
45. What two types of information is cognitive made up of?
Social and economic
Factual and social
Ads making implicit claims that cannot be tested for the truth
The typical level of risk for an effect
46. The video industry has 'a good deal of vertical integration'. What does this mean?
Concentrated
The company that owns the platform also develops the games and distributes them
Drama & comedy & romance & reality series
Intentional
47. Describe baseline effects.
Crystalline intelligence
Localism
Typical level of risk for an event
Pay for placement
48. What are the two competing values?
Fluid intelligence
Vertical and lateral
Whites
Localism and efficiency
49. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Individuals and society
Emotional
Action must build up
Many companies
50. Where does the term wiki come from?
Good vs evil
Hawaiian word wikiwiki
Automaticy
Macro-level effects