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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?
By medium & society
Psychological & emotional & cognitive
Media concentration
Concentration & consolidation & centralization
2. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Richer
Recognize elements of the story
Viacom & CBS
3. Like other media & the internet is now mature enough to suffer from...
Hawaiian word wikiwiki
Intentional
Vertical and lateral
Concentration
4. What must happen during television before commercial break?
Typical level of risk for an event
Media concentration & media deregulation
A temporary effect
Action must build up
5. What was it when ownership rules were relaxed?
Small
Media concentration
High paid
Flow & telescoping
6. According to the _______________ is the most challenging medium for telling stories
Conglomerate
They are interactive
Text & television
Sex & violence & language & sexual orientation
7. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Happiness is found in having things
Discrimination and poverty impacting their lives
Physiological
1950s
8. Every day & our baseline of media effects what?
State
The typical level of risk for an effect
People have control and control is decentralized
Can be at risk & shaped by media & own life factors
9. If you cry during a film & you are experiencing what type of effect?
Federal Communications Commission
Can be at risk & shaped by media & own life factors
Field independency & type of intelligence & type of thinking & conceptual differentiation
Emotional
10. What are characteristics that have shaped the development of interactive media?
CEOs holding a greater concentration of power
Automaticy
Shared commons & need for social connection & & attraction of advertisers
Cultivation & reinforcement
11. What are the two timing factors?
When you focus on the steps in the process
Concentration & consolidation & centralization
65+ years of age
Immediate and long-term
12. What is the way people group and classify things?
We keep asking for more products
High paid
Conceptual differentiation
Intentional
13. what force competes against the ethnic of localism?
Efficiency
Strong personal locus
Goals & drives
Displacement of other activities
14. ________ are beneficial because they allow for the creation of collective knowledge
More likely to appear in comedies than dramas
Focus on steps in the process
Wikis
Small
15. What are the two competing values?
Antisocial vs prosocial
Localism and efficiency
Conceptual differentiation
Promotes
16. What is flow?
Cognitive & emotional & moral
Determines a person's media exposure habits
Being immersed deeply in a task that they lose track of time and place
Emotional
17. Give an example of the cognitive complexity of content
Media and personal
Penetration
Print vs tv news
During an exposure to a particular message
18. What gender is more popular on tv?
Many companies
Male
60%
Print vs tv news
19. What percent of a typical newspaper is advertising?
Strong personal locus
60%
Arcade games
Always occurring
20. When did the innovation stage for interactive media games begin?
Vertical and lateral
Medical workers
Flow & telescoping
1950s
21. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Strong personal locus
Cognitive
1950s
Drama & comedy & romance & reality series
22. What does the personal locus do?
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23. People who have a ________________ have more awareness of the effects process
Immediate and long-term
African Americans
Strong personal locus
Print vs tv news
24. What percentage of video games earn a profit?
Action must build up
Tragedy & mystery & action/horror
3%
Conservative
25. The number of ads for _______________ increases each year
Richer
Prescription drugs
Long-term
Immediate
26. What is a baseline effect?
Easily noticable
The typical level of risk for an effect
Richer
When fewer people control the media& there's a narrow range of voices
27. A macro-type media effect refers to what?
Media and messages
Sex & violence & language & sexual orientation
Shared commons & need for social connection & & attraction of advertisers
Institutions
28. Media ownership has big impact on...
Media and personal
Field independency & type of intelligence & type of thinking & conceptual differentiation
Opinions & beliefs & and values
Media content
29. When does invisible stereotyping occur?
An informed decision
High paid
Field independency & type of intelligence & type of thinking & conceptual differentation
When whole segments of the population are ignored
30. interactive media games are In what stage of development?
Opportunities vs addictions & goals
Penetration
Can be at risk & shaped by media & own life factors
Niche audiences
31. What are the two types of media effects?
Viacom & CBS
Manifest and process
Determines a person's media exposure habits
State of mind & motivation & & degree of identification
32. Issues of concern regarding merger activity includes what?
Drama & comedy & romance & reality series
Hawaiian word wikiwiki
Social and economic
Deregulation & change in content & lack of access
33. What is a physiological effect?
Localism
State of mind & motivation & & degree of identification
Influence of automatic bodily systems & beyond our conscious control
Localism
34. Give an example of the content of messages
Antisocial vs prosocial
Establish awareness of products & existence of products
Crystalline intelligence
The media can provide us with information
35. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Fluid intelligence
An attitudinal-type effect
Motivations & states & degree of identification
Condition audiences for repeat exposures
36. Popular criticism about advertising includes what?
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37. It is clear that the media is completely controlled by what?
Shared commons & need for social connection & & attraction of advertisers
Institutions & society & individuals
Many companies
1950s
38. ________ are beneficial because they allow for the creation of collective knowledge
Motivations & states & degree of identification
Wikis
The creation & formulas & & the social values of consumers
Media content
39. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Fluid intelligence
Unintentional effects
World of Warcraft & $15 per month & an online game & most successful video game in the world
40. when does immediate effects occur?
Attitudinal
Localism and efficiency
During an exposure to a particular message
Good vs evil
41. What is localism?
The control of important institutions in the hads of all people
Invisible & visible
Whites
Different from
42. What do megamergers result in?
CEOs holding a greater concentration of power
Long-term
Deregulation & change in content & lack of access
Cultivation & reinforcement
43. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Penetration
A digital game player's focus on steps in the process
Viacom & CBS
65+ years of age
44. What percentage of video games earn a profit?
They eliminated the legal barrier to competition across markets
Explorers & socializers & achievers & controllers
Toilets & schools & video games & etc.
3%
45. The media can have long and short term effects on what?
Always occurring
Process effects
Relaxing regulations
Institutions & society & individuals
46. What is a wiki?
Typical level of risk for an effect
Telescoping
People have control and control is decentralized
Websites that allow users to add & edit material
47. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
Real world vs media world
Media deregulation
Displacement of other activities
48. What are the two main components in the demographics pattern?
Penetration
People share their work through open web sites
Goals & drives
Real world vs media world
49. When a digital game has been designed well & it delivers an experience to players through what?
Localism
Emotional
Flow & telescoping
More likely to appear in comedies than dramas
50. What are the four genres in the formula?
Intentional
Drama & comedy & romance & reality series
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
State