SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does localism serve the needs of?
Public interest & prevention of monopolies & promoting diversity
Individuals and society
Being immersed deeply in a task that they lose track of time and place
African Americans
2. What is the way people group and classify things?
Invisible & visible
Media deregulation
1980s & 1990s
Conceptual differentiation
3. The media can have long and short term effects on what?
Institutions & society & individuals
Vertical and lateral
Field independency
Media concentration & media deregulation
4. what types of audiences have marketers of digital games identified as?
Flow & telescoping
Recognize elements of the story
Explorers & socializers & achievers & controllers
Psychological & emotional & cognitive
5. Unintentional effects often occur when we are in a state of...
Flow & telescoping
Male
Automaticy
Long-term
6. A macro-type media effect refers to what?
Institutions
Psychological & emotional & cognitive
Federal Communications Commission
Text & television
7. Every day & our baseline of media effects what?
When you focus on the steps in the process
Can be at risk & shaped by media & own life factors
Influences
Penetration
8. What are the 3 developmental maturities?
Cognitive & emotional & moral
Recognize elements of the story
Opinions & beliefs & and values
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
9. What are the two types of thinking?
Automaticy
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Individuals and society
Vertical and lateral
10. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
People have control and control is decentralized
Conglomerate
Cultivation & reinforcement
11. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Happiness is found in having things
State
Content of messages & context of portrayals & cognitive complexity of content
12. What gender is more popular on tv?
Physiological
Niche audiences
World of Warcraft & $15 per month & an online game & most successful video game in the world
Male
13. What is a baseline effect?
The typical level of risk for an effect
Focus on steps in the process
Explorers & socializers & achievers & controllers
Viacom & CBS
14. The three forces that have shaped the development of the interactive mass media
3%
Temporary
Emotional
Shared commons & need for social networking & attraction of advertising support
15. What is a belief that control of important institutions should be in the hands of many through decentralization?
Small
Shared commons & need for social contact & attraction of advertisers
Ownership rules are relaxed
Localism
16. Explain localism
Tragedy & mystery & action/horror
Easily noticable
People have control and control is decentralized
Factual and social
17. What is the ability to be creative?
Stereotypes
Prescription drugs
Institutions
Fluid intelligence
18. What are the two competing values?
Localism and efficiency
Sex & violence & language & sexual orientation
Opinions & beliefs & and values
Create successful products
19. What are the two types of thinking?
Positive because they are easy for viewers to recognize
The creation & formulas & & the social values of consumers
Vertical and lateral
Tragedy & mystery & action/horror
20. What are the two types of media effects?
1950s
Localism
Temporary
Manifest and process
21. Give an example of the cognitive complexity of content
Immediate and long-term
Vertical and lateral
Toilets & schools & video games & etc.
Print vs tv news
22. What is action/horror?
Baseline and fluctuation
Good vs evil
Crysalline and fluid
Motivations & states & degree of identification
23. Values that are reflected in entertainment messages include what?
Happiness is found in having things
Cognitive
Conservative
Wikis
24. according to the textbook & which occupation is the most prevalent in the television world?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
1980s & 1990s
Action must build up
Medical workers
25. 'Bad' language in the media is what?
Concentration & consolidation & centralization
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Younger age
An informed decision
26. What are the two types of intelligence?
The media can provide us with information
Crystalline & fluid
Developmental maturity & knowledge structures & media exposure habits
Emotional
27. Like other media & the internet is now mature enough to suffer from...
Vertical
Concentration
Content of messages & context of portrayals & cognitive complexity of content
Harder
28. What are the three elements to a general story formula?
Easily noticable
Conflict & climax & resolution
To compare the tragic characters & make the audience feel better
State
29. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Opportunities vs addictions & goals
Crysalline and fluid
Media and messages
30. ________ are beneficial because they allow for the creation of collective knowledge
Toilets & schools & video games & etc.
Media content
Wikis
Ads making implicit claims that cannot be tested for the truth
31. What are the four genres in the formula?
Concentration
Temporary
Drama & comedy & romance & reality series
Conglomerate
32. What are the three parts of efficiency?
Largest amount of knowledge
Crysalline and fluid
Concentration & consolidation & centralization
CEOs holding a greater concentration of power
33. What are the two main forms of stereotyping?
Developmental maturity & knowledge structures & media exposure habits
Invisible & visible
Relaxing regulations
By medium & society
34. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Simplistic and objectionable ways
Largest amount of knowledge
Dramas and situation comedies
Conflict & climax & resolution
35. What are the three elements to a general story formula?
Action must build up
Institutions & society & individuals
Establish awareness of products & existence of products
Conflict & climax & resolution
36. In what 6 ways is advertising deceptive?
Antisocial vs prosocial
Being immersed deeply in a task that they lose track of time and place
Institutions
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
37. Describe fluctuation effects.
Temporary
Relaxing regulations
Prescription drugs
Small
38. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Institutions
Deregulation & change in content & lack of access
Attitudinal
An attitudinal-type effect
39. In order to appeal to audiences & most stories begin with what?
Influences
Conflict
Drama & comedy & romance & reality series
Manifest and process
40. What are the four cognitive abilities?
Arcade games
Field independency & type of intelligence & type of thinking & conceptual differentation
Determines a person's media exposure habits
Deregulation & change in content & lack of access
41. What are the two types of intelligence?
Always occurring
Easily noticable
Crystalline & fluid
Sex & violence & language & sexual orientation
42. What occupation is more represented on tv?
Create successful products
Field independency & type of intelligence & type of thinking & conceptual differentiation
Influence of automatic bodily systems & beyond our conscious control
High paid
43. Like media programming companies & advertising agencies are also...
Regulate
Field independency & type of intelligence & type of thinking & conceptual differentiation
Cultivation & reinforcement
Concentrated
44. What was significant about the Communications Act 1934?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
45. What is flow?
Content of messages & context of portrayals & cognitive complexity of content
Concentrated
Determines a person's media exposure habits
Being immersed deeply in a task that they lose track of time and place
46. What ethnicity is overrepresented on tv?
Can be at risk & shaped by media & own life factors
World of Warcraft & $15 per month & an online game & most successful video game in the world
CEOs holding a greater concentration of power
Whites
47. What are the three states of personal factors in fluctuation?
Advertisers manipulating us into buying things we don't need
Horizontal & vertical & conglomerate
Psychological & emotional & cognitive
Media concentration
48. What is subliminal advertising
Relates to the unconscious effects of advertising
Federal Communications Commission
Condition audiences for repeat exposures
Conflict
49. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Immediate and long-term
Cognitive
Flow
Institutions & society & individuals
50. when does immediate effects occur?
Prescription drugs
During an exposure to a particular message
Field independency
The media can provide us with information