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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two major effects from the telecommunications competition & deregulation act of 1996?
A temporary effect
Institutions & society & individuals
Immediate and long-term
Media concentration & media deregulation
2. What is flow?
Tragedy & mystery & action/horror
Media concentration & media deregulation
Being immersed deeply in a task that they lose track of time and place
Efficiency
3. What is the ability to be creative?
An informed decision
Fluid intelligence
Easily noticable
Required broadcasters to serve the public's interest & convenience & & necessity
4. In order to become media literate in interactive media & what do we need to establish?
Text & television
High paid
Flow & telescoping
Opportunities vs addictions & goals
5. Give an example of the content of messages
Antisocial vs prosocial
Conceptual differentiation
Pay for placement
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
6. What are the four cognitive abilities?
Explorers & socializers & achievers & controllers
Relates to the unconscious effects of advertising
Field independency & type of intelligence & type of thinking & conceptual differentation
Cognitive
7. interactive media games are In what stage of development?
Penetration
Being immersed so deeply into a task so they lose track of all time and place
Establish awareness of products & existence of products
Individuals and society
8. What are the 3 media factors in fluctuation?
Broadcasters to serve the public interest & convenience & and necessity
3%
Small
Content of messages & context of portrayals & cognitive complexity of content
9. What percentage of video games earn a profit?
When whole segments of the population are ignored
3%
Concentrated
Media concentration
10. What is our personal locus made up of?
Attitudinal
Goals & drives
The creation & formulas & & the social values of consumers
Younger age
11. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Determines a person's media exposure habits
Process effects
State
An attitudinal-type effect
12. Give an example of the cognitive complexity of content
Always occurring
Relates to the unconscious effects of advertising
Concentrated
Print vs tv news
13. What occupation is more represented on tv?
High paid
Strong personal locus
Simplistic and objectionable ways
An attitudinal-type effect
14. Every day & our baseline of media effects what?
Deregulation & change in content & lack of access
Localism and efficiency
Content of messages & context of portrayals & cognitive complexity of content
Can be at risk & shaped by media & own life factors
15. In order to become media literate in interactive media & what do we need to establish?
Media concentration & media deregulation
Positive because they are easy for viewers to recognize
When you focus on the steps in the process
Opportunities vs addictions & goals
16. People with the ___________________ learn the most from the media
Flow & telescoping
Younger age
Baseline & fluctuation
Largest amount of knowledge
17. What are the four controversial content elements?
Sex & violence & language & sexual orientation
Field independency
Typical level of risk for an effect
Motivations & states & degree of identification
18. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Small
Opinions & beliefs & and values
Hawaiian word wikiwiki
Niche audiences
19. What is action/horror?
During an exposure to a particular message
Horizontal & vertical & conglomerate
Good vs evil
Field independency
20. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Unintentional effects
Vertical and lateral
Shared commons & need for social contact & attraction of advertisers
21. Name the two types of process effects?
Desensitization
Baseline & fluctuation
Institutions
Determines a person's media exposure habits
22. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Media content
Institutions & society & individuals
Promotes
Cognitive
23. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Media concentration & media deregulation
By medium & society
65+ years of age
24. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Focus on steps in the process
Flow
People have control and control is decentralized
Explorers & socializers & achievers & controllers
25. What are the four cognitive abilities?
Ads making implicit claims that cannot be tested for the truth
Media deregulation
Field independency & type of intelligence & type of thinking & conceptual differentiation
Harder
26. What do interactive games have the power to do?
Easily noticable
Condition audiences for repeat exposures
Displacement of other activities
Younger age
27. What was it when ownership rules were relaxed?
Small
Media concentration
Promotes
Immediate and long-term
28. What is the ability to memorize facts?
Simplistic and objectionable ways
Cognitive
Crystalline intelligence
Invisible & visible
29. Like media programming companies & advertising agencies are also...
Concentrated
Field independency
Horizontal & vertical & conglomerate
Concentration
30. What was significant about the Communications Act 1934?
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31. What marital status is more represented on tv?
More married women
State
Displacement of other activities
Crystalline intelligence
32. According to the _______________ is the most challenging medium for telling stories
Text & television
Conceptual differentiation
Largest amount of knowledge
Print vs tv news
33. Values that are reflected in entertainment messages include what?
Many companies
Automaticy
Happiness is found in having things
The creation & formulas & & the social values of consumers
34. Your _______ when you consume media content can alter your perception of and reaction to the content?
By medium & society
State
Unintentional effects
Small
35. What are the three personal factors of fluctuation?
By medium & society
When fewer people control the media& there's a narrow range of voices
A temporary effect
Motivations & states & degree of identification
36. What are the four controversial content elements?
A temporary effect
Sex & violence & language & sexual orientation
Action must build up
Public interest & prevention of monopolies & promoting diversity
37. The three forces that have shaped the development of the interactive mass media
Create successful products
Shared commons & need for social networking & attraction of advertising support
Long-term
Shared commons & need for social connection & & attraction of advertisers
38. The business trend to consolidate has grown stronger than the government's impulse to...
Institutions
Regulate
Motivations & states & degree of identification
Hawaiian word wikiwiki
39. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
Baseline and fluctuation
Concentration
Media and messages
40. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Relaxing regulations
An informed decision
Niche audiences
Field independency & type of intelligence & type of thinking & conceptual differentation
41. What is a mystery?
Male
Condition audiences for repeat exposures
Try to solve the plot
Penetration
42. What is subliminal advertising
Typical level of risk for an event
Regulate
Relates to the unconscious effects of advertising
We keep asking for more products
43. What marital status is more represented on tv?
More married women
Social and economic
We keep asking for more products
When you focus on the steps in the process
44. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
1950s
Influences
Explorers & socializers & achievers & controllers
Cognitive
45. What is the middleware market?
Opportunities vs addictions & goals
Influences
Strong personal locus
When game developers market their game code to other game developers
46. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Different from
Long-term
3%
A digital game player's focus on steps in the process
47. What are the 3 subgenres of drama?
Create successful products
Field independency
Tragedy & mystery & action/horror
Concentration & consolidation & centralization
48. What eliminated the legal barrier to competition across markets?
The company that owns the platform also develops the games and distributes them
Crystalline & fluid
Media deregulation
Horizontal & vertical & conglomerate
49. What is the most prevalent media effect?
Recognize elements of the story
People have control and control is decentralized
Media concentration & media deregulation
Cognitive
50. what types of audiences have marketers of digital games identified as?
Crysalline and fluid
Explorers & socializers & achievers & controllers
By medium & society
Conservative