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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Like media programming companies & advertising agencies are also...
Concentrated
1950s
Confusing to the audience
High paid
2. What is baseline effects?
Telescoping
Explorers & socializers & achievers & controllers
Viacom & CBS
Typical level of risk for an effect
3. What is fluctuation effect?
A temporary effect
Recognize elements of the story
Many companies
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
4. What eliminated the legal barrier to competition across markets?
Media deregulation
An attitudinal-type effect
Developmental maturity & knowledge structures & media exposure habits
Drama & comedy & romance & reality series
5. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Different from
Shared commons & need for social contact & attraction of advertisers
Broadcasters to serve the public interest & convenience & and necessity
6. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Conflict
Unintentional effects
Niche audiences
7. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Text & television
Crysalline and fluid
Physiological
Small
8. A macro-type media effect refers to what?
Intentional
Institutions
Manifest and process
Typical level of risk for an event
9. What percentage of video games earn a profit?
A temporary effect
Automaticy
Toilets & schools & video games & etc.
3%
10. What are the two competing values?
Temporary
Advertisers manipulating us into buying things we don't need
Localism and efficiency
Desensitization
11. Describe manifest effects?
Easily noticable
Strong personal locus
Media content
3%
12. What are the 3 developmental maturities?
Antisocial vs prosocial
Cognitive & emotional & moral
1950s
60%
13. What are some fluctuation factors?
Conflict & climax & resolution
When fewer people control the media& there's a narrow range of voices
State of mind & motivation & & degree of identification
Public interest & prevention of monopolies & promoting diversity
14. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
The company that owns the platform also develops the games and distributes them
An attitudinal-type effect
Media deregulation
Typical level of risk for an effect
15. What percentage of video games earn a profit?
3%
Concentrated
When whole segments of the population are ignored
Immediate
16. Creators use the formula to do what?
Conflict & climax & resolution
Fluid intelligence
When fewer people control the media& there's a narrow range of voices
Create successful products
17. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
6
Medical workers
Prescription drugs
18. What is tragedy used for?
A temporary effect
An informed decision
To compare the tragic characters & make the audience feel better
Antisocial vs prosocial
19. What is one of the characteristics that differentiate mass media games or video games from other mass media?
State
Cognitive
They are interactive
Social and economic
20. What is the long-term emotional effect?
Desensitization
Social and economic
The company that owns the platform also develops the games and distributes them
Baseline and fluctuation
21. Where does the term wiki come from?
Hawaiian word wikiwiki
Media concentration & media deregulation
Medical workers
Field independency & type of intelligence & type of thinking & conceptual differentiation
22. When a digital game has been designed well & it delivers an experience to players through what?
Automaticy
Flow & telescoping
Always occurring
Concentration & consolidation & centralization
23. What is puffery?
60%
Ads making implicit claims that cannot be tested for the truth
Field independency & type of intelligence & type of thinking & conceptual differentation
Long-term
24. What is subliminal advertising
Immediate and long-term
Harder
Relates to the unconscious effects of advertising
Discrimination and poverty impacting their lives
25. What are the two types of process effects?
High paid
African Americans
Immediate and long-term
Baseline and fluctuation
26. What are the three parts of efficiency?
Concentration & consolidation & centralization
Vertical and lateral
Typical level of risk for an effect
Stereotypes
27. What are the 3 subgenres of drama?
Social and economic
Displacement of other activities
Baseline and fluctuation
Tragedy & mystery & action/horror
28. what happens in the media concentration?
Text & television
Stereotypes
Ownership rules are relaxed
Try to solve the plot
29. What does localism serve the needs of?
Immediate
Individuals and society
During an exposure to a particular message
Can be addictive
30. What is flow?
State of mind & motivation & & degree of identification
Dramas and situation comedies
Can be addictive
Being immersed deeply in a task that they lose track of time and place
31. What is the long-term behavioral effect?
Displacement of other activities
Shared commons & need for social contact & attraction of advertisers
An informed decision
Psychological & emotional & cognitive
32. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Desensitization
Fluid intelligence
Attitudinal
More married women
33. What do interactive games have the power to do?
Flow
Condition audiences for repeat exposures
Typical level of risk for an event
Text & television
34. What eliminated the legal barrier to competition across markets?
CEOs holding a greater concentration of power
Concentration
Media deregulation
Cognitive & emotional & moral
35. interactive media games are In what stage of development?
Penetration
Vertical and lateral
Opinions & beliefs & and values
Influence of automatic bodily systems & beyond our conscious control
36. Issues of concern regarding merger activity includes what?
When game developers market their game code to other game developers
Recognize elements of the story
Intentional
Deregulation & change in content & lack of access
37. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Horizontal & vertical & conglomerate
Field independency
Influence of automatic bodily systems & beyond our conscious control
38. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
African Americans
By medium & society
Conservative
Focus on steps in the process
39. In order to become media literate in interactive media & what do we need to establish?
Pay for placement
Opportunities vs addictions & goals
Text & television
Can be at risk & shaped by media & own life factors
40. Long-term effects are ________ to notice than immediate effects.
Good vs evil
Vertical
Field independency & type of intelligence & type of thinking & conceptual differentiation
Harder
41. Popular criticism about advertising includes what?
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42. In what 6 ways is advertising deceptive?
Physiological
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
CEOs holding a greater concentration of power
Flow & telescoping
43. Over time & the government has been _______________ with regard to who controls the media
Influences
Media and personal
High paid
Relaxing regulations
44. What socioeconomic status is more represented?
Shared commons & need for social contact & attraction of advertisers
Richer
Baseline and fluctuation
Always occurring
45. Values that are reflected in entertainment messages include what?
Happiness is found in having things
Relates to the unconscious effects of advertising
A digital game player's focus on steps in the process
The media can provide us with information
46. When does visible stereotyping occur?
To compare the tragic characters & make the audience feel better
3%
Manifest effect
Simplistic and objectionable ways
47. What are the three parts of efficiency?
Flow & telescoping
Concentration & consolidation & centralization
Required broadcasters to serve the public's interest & convenience & & necessity
Media content
48. What are the three personal factors of fluctuation?
Typical level of risk for an event
Wikis
Media concentration & media deregulation
Motivations & states & degree of identification
49. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
The creation & formulas & & the social values of consumers
Hawaiian word wikiwiki
A temporary effect
50. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Influence of automatic bodily systems & beyond our conscious control
Physiological
Establish awareness of products & existence of products