Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the 3 media factors in fluctuation?






2. Describe manifest effects?






3. What are the three elements to a general story formula?






4. What is the middleware market?






5. What is a mystery?






6. When does invisible stereotyping occur?






7. What is flow?






8. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






9. There is a trend of ______________ of ownership in the media






10. What are the two types of factors in fluctuation?






11. What are the two timing factors?






12. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






13. What are the two major effects from the telecommunications competition & deregulation act of 1996?






14. The three forces that have shaped the development of the interactive mass media






15. What are examples of baseline factors?






16. In order to appeal to audiences & most stories begin with what?






17. What age is more represented on tv?






18. What ethnicity is overrepresented on tv?






19. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






20. What is a mystery?






21. What is localism?






22. The number of ads for _______________ increases each year






23. Many media effects are...






24. Your _______ when you consume media content can alter your perception of and reaction to the content?






25. What are the two types of responsibilites in advertising?






26. What eliminated the legal barrier to competition across markets?






27. What marital status is more represented on tv?






28. what happens in the media concentration?






29. What are the three states of personal factors in fluctuation?






30. What is the natural ability to distinguish the singal and the noise in any message?






31. What percentage of video games earn a profit?






32. _______________ are societal changes that occur over a long period of time.






33. What are the four cognitive abilities?






34. In order to become media literate in interactive media & what do we need to establish?






35. What are the two types of intelligence?






36. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






37. What is an effect that happens during exposure to the media messages?






38. What are the two competing values?






39. What is the process of flow?






40. In order to become media literate in interactive media & what do we need to establish?






41. What are the two long-term attitudinal effects?






42. What best reflects the effects the media has on us?






43. What is Web 2.0?






44. Media ownership has big impact on...






45. The internet is considered a viral spiral because it _________ innovation due to its network structure






46. When a digital game has been designed well & it delivers an experience to players through what?






47. What are the 3 media factors in fluctuation?






48. When did megamergers become popular?






49. When does visible stereotyping occur?






50. when one media company buys smaller companies of the same type & what type of concentration is this?