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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe fluctuation effects.
Relates to the unconscious effects of advertising
Concentrated
Temporary
Opinions & beliefs & and values
2. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Public interest & prevention of monopolies & promoting diversity
Telescoping
Long-term
By medium & society
3. What is flow?
Conceptual differentiation
Different from
Being immersed deeply in a task that they lose track of time and place
Confusing to the audience
4. What is puffery?
Long-term
Ads making implicit claims that cannot be tested for the truth
Media and messages
When whole segments of the population are ignored
5. What is telescoping?
Deceptive
When you focus on the steps in the process
Concentration & consolidation & centralization
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
6. What age is more represented on tv?
Younger age
The media can provide us with information
Media and messages
Crystalline & fluid
7. What are some fluctuation factors?
Deregulation & change in content & lack of access
When game developers market their game code to other game developers
State of mind & motivation & & degree of identification
Invisible & visible
8. What is the natural ability to distinguish the signal and the noise in any message?
Media concentration & media deregulation
Simplistic and objectionable ways
Field independency
Opinions & beliefs & and values
9. What are the six main criticisms of advertising?
Sex & violence & language & sexual orientation
Many companies
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Concentrated
10. What is subliminal advertising
Explorers & socializers & achievers & controllers
The creation & formulas & & the social values of consumers
Relates to the unconscious effects of advertising
Text & television
11. What do megamergers result in?
Create successful products
Federal Communications Commission
CEOs holding a greater concentration of power
Try to solve the plot
12. What are the three parts of efficiency?
Crystalline & fluid
Advertisers manipulating us into buying things we don't need
Conceptual differentiation
Concentration & consolidation & centralization
13. In order to appeal to audiences & most stories begin with what?
Typical level of risk for an effect
Conflict
Cognitive
State
14. What occupation is more represented on tv?
High paid
Dramas and situation comedies
Concentration & consolidation & centralization
Conservative
15. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Broadcasters to serve the public interest & convenience & and necessity
Opinions & beliefs & and values
Tragedy & mystery & action/horror
16. What is a physiological effect?
Relaxing regulations
World of Warcraft & $15 per month & an online game & most successful video game in the world
Influence of automatic bodily systems & beyond our conscious control
Many companies
17. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Concentration
Whites
Print vs tv news
Flow
18. What are the 3 subgenres of drama?
A temporary effect
Tragedy & mystery & action/horror
Horizontal
Automaticy
19. What is the ability to memorize facts?
Crystalline intelligence
Deceptive
Stereotypes
They eliminated the legal barrier to competition across markets
20. What ethnicity is overrepresented on tv?
Immediate
Whites
When game developers market their game code to other game developers
Fluid intelligence
21. _______________ are societal changes that occur over a long period of time.
Efficiency
Macro-level effects
Concentration & consolidation & centralization
During an exposure to a particular message
22. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Dramas and situation comedies
Always occurring
They eliminated the legal barrier to competition across markets
23. In order to become media literate in interactive media & what do we need to establish?
Influences
Horizontal & vertical & conglomerate
Opportunities vs addictions & goals
Conservative
24. What are some fluctuation factors?
Harder
Baseline and fluctuation
Federal Communications Commission
State of mind & motivation & & degree of identification
25. What is tragedy used for?
State
To compare the tragic characters & make the audience feel better
Factual and social
Condition audiences for repeat exposures
26. What are the three parts of efficiency?
Process effects
Broadcasters to serve the public interest & convenience & and necessity
6
Concentration & consolidation & centralization
27. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
The media can provide us with information
6
Viacom & CBS
28. What are the two main components in the demographics pattern?
Content of messages & context of portrayals & cognitive complexity of content
Real world vs media world
Physiological
Simplistic and objectionable ways
29. Like other media & the internet is now mature enough to suffer from...
Media concentration & media deregulation
Concentration
Automaticy
Concentration & consolidation & centralization
30. There is a trend of ______________ of ownership in the media
Always occurring
Federal Communications Commission
Concentration
Action must build up
31. Long-term effects are ________ to notice than immediate effects.
High paid
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Public interest & prevention of monopolies & promoting diversity
Harder
32. Describe product claims?
Federal Communications Commission
Different from
Confusing to the audience
Crystalline intelligence
33. What happens in the media deregulation?
Long-term
Shared commons & need for social contact & attraction of advertisers
They eliminated the legal barrier to competition across markets
Conglomerate
34. What is WOW?
Attitudinal
When fewer people control the media& there's a narrow range of voices
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
World of Warcraft & $15 per month & an online game & most successful video game in the world
35. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
When you focus on the steps in the process
Cognitive
Relaxing regulations
1950s
36. What is the ability to be creative?
Good vs evil
Fluid intelligence
Sex & violence & language & sexual orientation
A temporary effect
37. What is efficiency?
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38. according to the textbook & which occupation is the most prevalent in the television world?
Influence of automatic bodily systems & beyond our conscious control
Create successful products
Deceptive
Medical workers
39. What does the term telescoping refer to?
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40. What is the long-term behavioral effect?
Vertical and lateral
More likely to appear in comedies than dramas
Displacement of other activities
Penetration
41. What is an effect that happens during exposure to the media messages?
Cognitive
Goals & drives
Sex & violence & language & sexual orientation
Immediate
42. A macro-type media effect refers to what?
We keep asking for more products
Institutions
Prescription drugs
Immediate and long-term
43. What is efficiency?
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44. Every day & our baseline of media effects what?
Ads making implicit claims that cannot be tested for the truth
High paid
Recognize elements of the story
Can be at risk & shaped by media & own life factors
45. What is the long-term emotional effect?
Invisible & visible
Concentration
Desensitization
Macro-level effects
46. What was the first form of media games?
By medium & society
Temporary
Strong personal locus
Arcade games
47. Describe fluctuation effects.
Younger age
The control of important institutions in the hads of all people
Immediate and long-term
Temporary
48. Consumers use the formula to do what?
Recognize elements of the story
State of mind & motivation & & degree of identification
Crysalline and fluid
Baseline & fluctuation
49. ________ are beneficial because they allow for the creation of collective knowledge
Explorers & socializers & achievers & controllers
Shared commons & need for social connection & & attraction of advertisers
3%
Wikis
50. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Conceptual differentiation
Unintentional effects
Conglomerate