SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?
African Americans
Concentration & consolidation & centralization
Shared commons & need for social contact & attraction of advertisers
Localism and efficiency
2. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Media content
Process effects
Dramas and situation comedies
Pay for placement
3. Describe manifest effects?
Easily noticable
More likely to appear in comedies than dramas
Hawaiian word wikiwiki
Developmental maturity & knowledge structures & media exposure habits
4. What are the two timing factors?
Crystalline & fluid
Immediate and long-term
Small
Physiological
5. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Concentration
When whole segments of the population are ignored
More married women
6. What are the two types of intelligence?
Developmental maturity & knowledge structures & media exposure habits
Print vs tv news
Crysalline and fluid
An attitudinal-type effect
7. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Concentration & consolidation & centralization
Being immersed so deeply into a task so they lose track of all time and place
Concentration
8. When did megamergers become popular?
Largest amount of knowledge
We keep asking for more products
An attitudinal-type effect
1980s & 1990s
9. When a digital game has been designed well & it delivers an experience to players through what?
Being immersed so deeply into a task so they lose track of all time and place
3%
Institutions
Flow & telescoping
10. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Media and messages
More married women
Shared commons & need for social connection & & attraction of advertisers
11. _______________ are societal changes that occur over a long period of time.
Viacom & CBS
Macro-level effects
Efficiency
Drama & comedy & romance & reality series
12. What is the most prevalent media effect?
Focus on steps in the process
Cognitive
Real world vs media world
Ownership rules are relaxed
13. What are the six baseline influencing factors?
Promotes
The control of important institutions in the hads of all people
Developmental maturity & knowledge structures & media exposure habits
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
14. Describe product claims?
Websites that allow users to add & edit material
A digital game player's focus on steps in the process
State
Confusing to the audience
15. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Deceptive
The control of important institutions in the hads of all people
Media and messages
16. _______________ are societal changes that occur over a long period of time.
Drama & comedy & romance & reality series
Macro-level effects
Real world vs media world
Motivations & states & degree of identification
17. In what way (s) does advertising make us too materialistic?
Focus on steps in the process
Condition audiences for repeat exposures
Explorers & socializers & achievers & controllers
We keep asking for more products
18. What is Web 2.0?
Always occurring
People share their work through open web sites
Conflict
High paid
19. What does the personal locus do?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
20. Explain localism
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Confusing to the audience
People have control and control is decentralized
Media and personal
21. What is localism?
The control of important institutions in the hads of all people
Process effects
Automaticy
Concentrated
22. interactive media games are In what stage of development?
Can be addictive
Broadcasters to serve the public interest & convenience & and necessity
Stereotypes
Penetration
23. What does the term telescoping refer to?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
24. The media can have long and short term effects on what?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Institutions & society & individuals
Temporary
Media deregulation
25. what type of health patterns are there?
Antisocial vs prosocial
Deceptive
When you focus on the steps in the process
Concentration
26. What was significant about the Communications Act 1934?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
27. The internet is considered a viral spiral because it _________ innovation due to its network structure
Cultivation & reinforcement
Promotes
Unintentional effects
Goals & drives
28. What is the natural ability to distinguish the singal and the noise in any message?
When whole segments of the population are ignored
Recognize elements of the story
Largest amount of knowledge
Field independency
29. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Websites that allow users to add & edit material
We keep asking for more products
An attitudinal-type effect
Deregulation & change in content & lack of access
30. In the formula & What are the 2 constraints?
Physiological
African Americans
By medium & society
Desensitization
31. What two types of information is cognitive made up of?
Factual and social
Conflict
A digital game player's focus on steps in the process
Explorers & socializers & achievers & controllers
32. What are the two long-term attitudinal effects?
Fluid intelligence
Simplistic and objectionable ways
Cultivation & reinforcement
Factual and social
33. Describe baseline effects.
Penetration
Typical level of risk for an event
65+ years of age
Invisible & visible
34. What age is more represented on tv?
Horizontal
Vertical and lateral
Younger age
Tragedy & mystery & action/horror
35. What are the 3 subgenres of drama?
Factual and social
Goals & drives
Media concentration
Tragedy & mystery & action/horror
36. Consumers use the formula to do what?
Recognize elements of the story
Influences
Social and economic
3%
37. What is puffery?
Ads making implicit claims that cannot be tested for the truth
African Americans
60%
Niche audiences
38. What is fluctuation effect?
Psychological & emotional & cognitive
Opportunities vs addictions & goals
Positive because they are easy for viewers to recognize
A temporary effect
39. What are the three parts of efficiency?
Concentration
Relaxing regulations
Concentration & consolidation & centralization
Factual and social
40. What are the two types of factors in fluctuation?
Media and personal
Attitudinal
Shared commons & need for social contact & attraction of advertisers
Create successful products
41. What are the two types of process effects?
Good vs evil
Deceptive
Baseline and fluctuation
Can be at risk & shaped by media & own life factors
42. What is a wiki?
Websites that allow users to add & edit material
By medium & society
High paid
Influences
43. Popular criticism about advertising includes what?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
44. What was it when ownership rules were relaxed?
Different from
Typical level of risk for an effect
Media concentration
We keep asking for more products
45. What are the two types of intelligence?
Action must build up
Crystalline & fluid
Conglomerate
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
46. The pattern of the population of television characters is ______ the pattern of people in the real world
By medium & society
Different from
By medium & society
CEOs holding a greater concentration of power
47. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Typical level of risk for an effect
Can be addictive
Hawaiian word wikiwiki
48. Describe fluctuation effects.
Temporary
Manifest effect
They eliminated the legal barrier to competition across markets
Media concentration
49. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Localism and efficiency
CEOs holding a greater concentration of power
Localism and efficiency
50. What socioeconomic status is more represented?
Richer
Field independency
Shared commons & need for social networking & attraction of advertising support
More married women