Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the ability to be creative?






2. The number of ads for _______________ increases each year






3. What does attitudinal effects create and shape?






4. When did the innovation stage for interactive media games begin?






5. Playing interactive video games & particularly MMORPGs...






6. In order to become media literate in interactive media & what do we need to establish?






7. It is clear that the media is completely controlled by what?






8. the rationale for regulation in broadcasting is based on what?






9. What does localism serve the needs of?






10. What are the two types of responsibilites in advertising?






11. What are the two types of thinking?






12. What are the three states of personal factors in fluctuation?






13. What was the first form of media games?






14. Describe product claims?






15. When a digital game has been designed well & it delivers an experience to players through what?






16. Values that are reflected in entertainment messages include what?






17. What do media exposure habits focus its attention on?






18. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






19. In order to appeal to audiences & most stories begin with what?






20. What are the four controversial content elements?






21. The business trend to consolidate has grown stronger than the government's impulse to...






22. What was it when ownership rules were relaxed?






23. Issues of concern regarding merger activity includes what?






24. If you cry during a film & you are experiencing what type of effect?






25. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






26. What does attitudinal effects create and shape?






27. In order to become media literate in interactive media & what do we need to establish?






28. What is action/horror?






29. according to the textbook & which occupation is the most prevalent in the television world?






30. What is fluctuation effect?






31. What is puffery?






32. What is telescoping?






33. What is the process of flow?






34. What is baseline effects?






35. What are some fluctuation factors?






36. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






37. What percent of a typical newspaper is advertising?






38. What are the four types of niche audiences?






39. What is telescoping?






40. What are examples of baseline factors?






41. Popular criticism about advertising includes what?

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42. _______________ frequently occur when you are in a state of automaticity.






43. What is a belief that control of important institutions should be in the hands of many through decentralization?






44. What socioeconomic status is more represented?






45. What is the natural ability to distinguish the signal and the noise in any message?






46. What are the two main components in the demographics pattern?






47. Give an example of the content of messages






48. What ethnicity is overrepresented on tv?






49. What does a cognitive-effect means?






50. What is action/horror?