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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does a cognitive-effect means?
The media can provide us with information
Real world vs media world
65+ years of age
Typical level of risk for an effect
2. What are the two types of process effects?
Localism
3%
Baseline and fluctuation
Regulate
3. In order to become media literate in interactive media & what do we need to establish?
Concentrated
Niche audiences
Establish awareness of products & existence of products
Opportunities vs addictions & goals
4. Like other media & the internet is now mature enough to suffer from...
Concentration
They are interactive
People have control and control is decentralized
Can be addictive
5. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Vertical and lateral
Being immersed deeply in a task that they lose track of time and place
6. What is fluctuation effect?
Field independency
State
A temporary effect
Localism and efficiency
7. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
Viacom & CBS
65+ years of age
Institutions
8. interactive media games are In what stage of development?
Easily noticable
6
Field independency & type of intelligence & type of thinking & conceptual differentiation
Penetration
9. What is the way people group and classify things?
Conceptual differentiation
Automaticy
Shared commons & need for social networking & attraction of advertising support
Physiological
10. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Many companies
Deceptive
Cognitive
11. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Vertical and lateral
Manifest effect
Fluid intelligence
Whites
12. What is Web 2.0?
The typical level of risk for an effect
People share their work through open web sites
When you focus on the steps in the process
Shared commons & need for social networking & attraction of advertising support
13. What are the two types of intelligence?
Crysalline and fluid
Establish awareness of products & existence of products
Attitudinal
More likely to appear in comedies than dramas
14. Describe product claims?
Confusing to the audience
Crystalline intelligence
Influence of automatic bodily systems & beyond our conscious control
Stereotypes
15. _______________ frequently occur when you are in a state of automaticity.
Richer
Unintentional effects
They are interactive
Cognitive
16. In what 6 ways is advertising deceptive?
An informed decision
Sex & violence & language & sexual orientation
Being immersed so deeply into a task so they lose track of all time and place
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
17. Media ownership has big impact on...
Field independency & type of intelligence & type of thinking & conceptual differentation
Media content
Crystalline & fluid
1950s
18. Name the two types of process effects?
Flow & telescoping
Federal Communications Commission
Baseline & fluctuation
Crysalline and fluid
19. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Horizontal & vertical & conglomerate
They are interactive
Long-term
6
20. Many media effects are...
They eliminated the legal barrier to competition across markets
Action must build up
Good vs evil
Intentional
21. Describe fluctuation effects.
Temporary
Field independency
Viacom & CBS
Media deregulation
22. There is a trend of ______________ of ownership in the media
High paid
Concentration
To compare the tragic characters & make the audience feel better
Deceptive
23. Unintentional effects often occur when we are in a state of...
Verbal violence
Automaticy
More married women
Happiness is found in having things
24. In what way (s) does advertising make us too materialistic?
Being immersed so deeply into a task so they lose track of all time and place
High paid
We keep asking for more products
Physiological
25. What is our personal locus made up of?
Vertical and lateral
Unintentional effects
Goals & drives
Baseline and fluctuation
26. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
1980s & 1990s
Field independency & type of intelligence & type of thinking & conceptual differentiation
Wikis
27. what happens in the media concentration?
Ownership rules are relaxed
People share their work through open web sites
Recognize elements of the story
They are interactive
28. when does immediate effects occur?
Ads making implicit claims that cannot be tested for the truth
Conflict & climax & resolution
Individuals and society
During an exposure to a particular message
29. what type of health patterns are there?
Deceptive
Massively Multiplayer Online Role Playing Game
Flow & telescoping
Condition audiences for repeat exposures
30. Over time & the government has been _______________ with regard to who controls the media
Cognitive
Relaxing regulations
Conservative
Antisocial vs prosocial
31. What is a belief that control of important institutions should be in the hands of many through decentralization?
Tragedy & mystery & action/horror
Media content
Influences
Localism
32. What did the Communications Act of 1934 require?
A temporary effect
Broadcasters to serve the public interest & convenience & and necessity
Unintentional effects
Individuals and society
33. What are the six baseline influencing factors?
More married women
60%
1950s
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
34. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
65+ years of age
Efficiency
Developmental maturity & knowledge structures & media exposure habits
35. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Localism and efficiency
1950s
Explorers & socializers & achievers & controllers
36. What are the three parts of efficiency?
Being immersed so deeply into a task so they lose track of all time and place
Concentration & consolidation & centralization
Flow & telescoping
Crystalline & fluid
37. what force competes against the ethnic of localism?
6
Efficiency
Localism
Field independency & type of intelligence & type of thinking & conceptual differentiation
38. What are the two main forms of stereotyping?
Conceptual differentiation
Factual and social
Shared commons & need for social contact & attraction of advertisers
Invisible & visible
39. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Action must build up
Focus on steps in the process
Arcade games
They are interactive
40. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Relaxing regulations
Concentration
Federal Communications Commission
Stereotypes
41. What does the term telescoping refer to?
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42. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Advertisers manipulating us into buying things we don't need
Vertical
Institutions
When whole segments of the population are ignored
43. What are the four genres in the formula?
Being immersed so deeply into a task so they lose track of all time and place
Richer
Verbal violence
Drama & comedy & romance & reality series
44. What do media exposure habits focus its attention on?
Attitudinal
Content of messages & context of portrayals & cognitive complexity of content
Discrimination and poverty impacting their lives
Media and messages
45. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Emotional
Physiological
Required broadcasters to serve the public's interest & convenience & & necessity
The company that owns the platform also develops the games and distributes them
46. ______ are the influences we experience constantly from our exposure to media messages?
Localism and efficiency
Cultivation & reinforcement
Social and economic
Process effects
47. Where does the term wiki come from?
Concentrated
When game developers market their game code to other game developers
African Americans
Hawaiian word wikiwiki
48. according to the textbook & which occupation is the most prevalent in the television world?
Concentrated
Medical workers
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media concentration & media deregulation
49. What was it when ownership rules were relaxed?
65+ years of age
Media concentration
Efficiency
High paid
50. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Relates to the unconscious effects of advertising
Text & television
Explorers & socializers & achievers & controllers