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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of process effects?
Baseline and fluctuation
Whites
Macro-level effects
Sex & violence & language & sexual orientation
2. It is clear that the media is completely controlled by what?
Websites that allow users to add & edit material
Whites
Can be addictive
Many companies
3. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Concentration & consolidation & centralization
Happiness is found in having things
Opportunities vs addictions & goals
4. _______________ are societal changes that occur over a long period of time.
The company that owns the platform also develops the games and distributes them
The typical level of risk for an effect
Macro-level effects
Text & television
5. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Desensitization
An attitudinal-type effect
Localism
Deceptive
6. Where does the term wiki come from?
Cognitive & emotional & moral
More married women
Hawaiian word wikiwiki
Establish awareness of products & existence of products
7. interactive media games are In what stage of development?
Relates to the unconscious effects of advertising
Vertical
Penetration
Viacom & CBS
8. What are the four cognitive abilities?
People have control and control is decentralized
Field independency & type of intelligence & type of thinking & conceptual differentation
They are interactive
Concentration
9. What does MMORPG stand for?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Ads making implicit claims that cannot be tested for the truth
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Massively Multiplayer Online Role Playing Game
10. What is tragedy used for?
Advertisers manipulating us into buying things we don't need
To compare the tragic characters & make the audience feel better
Social and economic
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
11. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Small
Field independency & type of intelligence & type of thinking & conceptual differentiation
They are interactive
Long-term
12. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
3%
Telescoping
Arcade games
Localism
13. What is Web 2.0?
Flow & telescoping
Typical level of risk for an event
Manifest effect
People share their work through open web sites
14. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
An informed decision
Concentration
State
15. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Efficiency
When you focus on the steps in the process
Different from
Manifest effect
16. What is the way people group and classify things?
Concentration
The control of important institutions in the hads of all people
Concentration & consolidation & centralization
Conceptual differentiation
17. The internet is considered a viral spiral because it _________ innovation due to its network structure
Viacom & CBS
Telescoping
Promotes
Concentration
18. What does a cognitive-effect means?
Typical level of risk for an event
6
The media can provide us with information
Drama & comedy & romance & reality series
19. What was the first form of media games?
Arcade games
Flow
Drama & comedy & romance & reality series
Action must build up
20. When creating a new tv series & producers must work around various constraints. What are some constraints?
Discrimination and poverty impacting their lives
Field independency & type of intelligence & type of thinking & conceptual differentation
The creation & formulas & & the social values of consumers
Manifest and process
21. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
CEOs holding a greater concentration of power
Physiological
Efficiency
22. What are the three states of personal factors in fluctuation?
Deceptive
Psychological & emotional & cognitive
Stereotypes
Happiness is found in having things
23. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Psychological & emotional & cognitive
An informed decision
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
When whole segments of the population are ignored
24. What is the long-term emotional effect?
Desensitization
Toilets & schools & video games & etc.
Easily noticable
During an exposure to a particular message
25. Describe manifest effects?
A digital game player's focus on steps in the process
Easily noticable
Relates to the unconscious effects of advertising
Field independency & type of intelligence & type of thinking & conceptual differentiation
26. Like other media & the internet is now mature enough to suffer from...
Simplistic and objectionable ways
Concentration
Horizontal
Localism
27. What socioeconomic status is more represented?
A temporary effect
Richer
Flow & telescoping
Typical level of risk for an effect
28. In order to appeal to audiences & most stories begin with what?
Long-term
Conflict
Conservative
Establish awareness of products & existence of products
29. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Field independency & type of intelligence & type of thinking & conceptual differentiation
Media content
Telescoping
30. In what 6 ways is advertising deceptive?
Discrimination and poverty impacting their lives
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Content of messages & context of portrayals & cognitive complexity of content
Concentrated
31. What is telescoping?
Focus on steps in the process
Cultivation & reinforcement
Media concentration
During an exposure to a particular message
32. What is puffery?
Baseline and fluctuation
We keep asking for more products
Ads making implicit claims that cannot be tested for the truth
Hawaiian word wikiwiki
33. What ethnicity is overrepresented on tv?
Create successful products
Whites
Concentration & consolidation & centralization
Flow & telescoping
34. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
World of Warcraft & $15 per month & an online game & most successful video game in the world
Opportunities vs addictions & goals
Unintentional effects
35. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Stereotypes
6
African Americans
Manifest and process
36. What are the two timing factors?
Emotional
The creation & formulas & & the social values of consumers
Immediate and long-term
Manifest effect
37. There is a trend of ______________ of ownership in the media
Relates to the unconscious effects of advertising
Concentration
Advertisers manipulating us into buying things we don't need
Confusing to the audience
38. What are the two types of responsibilites in advertising?
Social and economic
Cognitive
Institutions & society & individuals
6
39. It is clear that the media is completely controlled by what?
Media content
Process effects
Explorers & socializers & achievers & controllers
Many companies
40. Who does marketing target?
Cognitive
Niche audiences
Crysalline and fluid
By medium & society
41. The intended effects of ads include what?
When game developers market their game code to other game developers
Establish awareness of products & existence of products
By medium & society
African Americans
42. Your _______ when you consume media content can alter your perception of and reaction to the content?
When game developers market their game code to other game developers
Small
Conflict
State
43. People with the ___________________ learn the most from the media
Advertisers manipulating us into buying things we don't need
Ownership rules are relaxed
Largest amount of knowledge
Good vs evil
44. What is subliminal advertising
Shared commons & need for social connection & & attraction of advertisers
Drama & comedy & romance & reality series
People share their work through open web sites
Relates to the unconscious effects of advertising
45. What are the two types of thinking?
Vertical and lateral
Medical workers
Institutions & society & individuals
Text & television
46. The number of ads for _______________ increases each year
Confusing to the audience
Shared commons & need for social contact & attraction of advertisers
Establish awareness of products & existence of products
Prescription drugs
47. A macro-type media effect refers to what?
Drama & comedy & romance & reality series
Institutions
Concentration & consolidation & centralization
CEOs holding a greater concentration of power
48. What happens in the media deregulation?
Many companies
They eliminated the legal barrier to competition across markets
Intentional
Temporary
49. What gender is more popular on tv?
Baseline and fluctuation
Horizontal
Relaxing regulations
Male
50. Consumers use the formula to do what?
Medical workers
Relates to the unconscious effects of advertising
Macro-level effects
Recognize elements of the story