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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What was it when ownership rules were relaxed?
Invisible & visible
Recognize elements of the story
Ads making implicit claims that cannot be tested for the truth
Media concentration
2. What did the Communications Act of 1934 require?
Can be at risk & shaped by media & own life factors
Broadcasters to serve the public interest & convenience & and necessity
Field independency
Tragedy & mystery & action/horror
3. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Can be addictive
Cognitive
Manifest effect
Crystalline intelligence
4. What is tragedy used for?
High paid
Different from
To compare the tragic characters & make the audience feel better
Concentrated
5. In the formula & What are the 2 constraints?
Advertisers manipulating us into buying things we don't need
By medium & society
Conglomerate
Explorers & socializers & achievers & controllers
6. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Conceptual differentiation
Media and messages
Text & television
7. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Field independency
An informed decision
Shared commons & need for social networking & attraction of advertising support
Media concentration & media deregulation
8. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Attitudinal
Media concentration & media deregulation
When fewer people control the media& there's a narrow range of voices
Horizontal & vertical & conglomerate
9. Which type of violence is most prevalent on television?
Verbal violence
Harder
Media concentration & media deregulation
The control of important institutions in the hads of all people
10. What is the most prevalent media effect?
Whites
Cognitive
Displacement of other activities
Vertical and lateral
11. Who does marketing target?
Psychological & emotional & cognitive
Strong personal locus
Niche audiences
Determines a person's media exposure habits
12. Media ownership has big impact on...
Print vs tv news
An attitudinal-type effect
Media content
Explorers & socializers & achievers & controllers
13. Playing interactive video games & particularly MMORPGs...
They are interactive
Can be addictive
Opportunities vs addictions & goals
Recognize elements of the story
14. What are characteristics that have shaped the development of interactive media?
Harder
Concentration & consolidation & centralization
Shared commons & need for social connection & & attraction of advertisers
Can be addictive
15. What is efficiency?
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16. What are the four types of niche audiences?
During an exposure to a particular message
Establish awareness of products & existence of products
Explorers & socializers & achievers & controllers
Content of messages & context of portrayals & cognitive complexity of content
17. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Required broadcasters to serve the public's interest & convenience & & necessity
Attitudinal
Fluid intelligence
18. what force competes against the ethnic of localism?
Institutions
Automaticy
Real world vs media world
Efficiency
19. What are the six main criticisms of advertising?
Intentional
Prescription drugs
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
20. Name the two types of process effects?
CEOs holding a greater concentration of power
Psychological & emotional & cognitive
Baseline & fluctuation
Concentration & consolidation & centralization
21. What government organization monitors tv and radio programming to determine if it is obscene or not?
Immediate
Federal Communications Commission
Field independency
Can be at risk & shaped by media & own life factors
22. Over time & the government has been _______________ with regard to who controls the media
3%
Always occurring
Text & television
Relaxing regulations
23. What are the two competing values?
Niche audiences
Flow & telescoping
During an exposure to a particular message
Localism and efficiency
24. What are the two main components in the demographics pattern?
State of mind & motivation & & degree of identification
Real world vs media world
Crystalline intelligence
To compare the tragic characters & make the audience feel better
25. Many media effects are...
Flow
Intentional
World of Warcraft & $15 per month & an online game & most successful video game in the world
Verbal violence
26. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Efficiency
Shared commons & need for social connection & & attraction of advertisers
Attitudinal
Baseline & fluctuation
27. What age is more represented on tv?
State of mind & motivation & & degree of identification
Concentration
Typical level of risk for an event
Younger age
28. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Crysalline and fluid
Deceptive
Influences
65+ years of age
29. Give an example of the content of messages
Localism
Vertical and lateral
Antisocial vs prosocial
Emotional
30. What is the process of flow?
Prescription drugs
Being immersed so deeply into a task so they lose track of all time and place
Penetration
Desensitization
31. Creators use the formula to do what?
Create successful products
Opinions & beliefs & and values
Media concentration
Invisible & visible
32. What does localism serve the needs of?
By medium & society
Individuals and society
Confusing to the audience
Displacement of other activities
33. What is action/horror?
Good vs evil
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Concentration
Desensitization
34. What percentage of video games earn a profit?
Male
3%
Crysalline and fluid
Telescoping
35. What percent of a typical newspaper is advertising?
Prescription drugs
60%
Field independency
A digital game player's focus on steps in the process
36. Describe fluctuation effects.
Temporary
Print vs tv news
Explorers & socializers & achievers & controllers
Typical level of risk for an event
37. What was significant about the Communications Act 1934?
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38. What is baseline effects?
Explorers & socializers & achievers & controllers
Drama & comedy & romance & reality series
The creation & formulas & & the social values of consumers
Typical level of risk for an effect
39. Like other media & the internet is now mature enough to suffer from...
Concentration
Invisible & visible
Harder
State of mind & motivation & & degree of identification
40. When creating a new tv series & producers must work around various constraints. What are some constraints?
Niche audiences
The creation & formulas & & the social values of consumers
Cognitive
Happiness is found in having things
41. What is WOW?
Relaxing regulations
Explorers & socializers & achievers & controllers
World of Warcraft & $15 per month & an online game & most successful video game in the world
Relaxing regulations
42. When did the innovation stage for interactive media games begin?
1950s
Many companies
Viacom & CBS
Crystalline intelligence
43. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Media deregulation
Flow
Good vs evil
3%
44. What are the three personal factors of fluctuation?
Vertical and lateral
Flow & telescoping
Motivations & states & degree of identification
Concentration & consolidation & centralization
45. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Media concentration & media deregulation
Immediate
Dramas and situation comedies
During an exposure to a particular message
46. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Promotes
6
Pay for placement
Focus on steps in the process
47. What must happen during television before commercial break?
We keep asking for more products
Action must build up
Discrimination and poverty impacting their lives
Localism
48. Describe product claims?
Broadcasters to serve the public interest & convenience & and necessity
Typical level of risk for an effect
High paid
Confusing to the audience
49. What does MMORPG stand for?
Try to solve the plot
Massively Multiplayer Online Role Playing Game
Harder
Vertical
50. What is the long-term behavioral effect?
Displacement of other activities
Real world vs media world
Massively Multiplayer Online Role Playing Game
Localism