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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the way people group and classify things?
Influence of automatic bodily systems & beyond our conscious control
They are interactive
Conceptual differentiation
Localism
2. Long-term effects are ________ to notice than immediate effects.
Institutions & society & individuals
Harder
Conflict
High paid
3. Which type of violence is most prevalent on television?
Verbal violence
Displacement of other activities
Being immersed so deeply into a task so they lose track of all time and place
They are interactive
4. When a digital game has been designed well & it delivers an experience to players through what?
The typical level of risk for an effect
Flow & telescoping
People share their work through open web sites
The creation & formulas & & the social values of consumers
5. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
6
Horizontal & vertical & conglomerate
6. There is a trend of ______________ of ownership in the media
Relaxing regulations
6
Harder
Concentration
7. What are the three elements to a general story formula?
Typical level of risk for an effect
Antisocial vs prosocial
Conflict & climax & resolution
Unintentional effects
8. What is the long-term emotional effect?
Drama & comedy & romance & reality series
Desensitization
State of mind & motivation & & degree of identification
60%
9. Long-term effects are ________ to notice than immediate effects.
Field independency & type of intelligence & type of thinking & conceptual differentiation
Harder
Stereotypes
Real world vs media world
10. What is the natural ability to distinguish the signal and the noise in any message?
Emotional
Positive because they are easy for viewers to recognize
Field independency
Process effects
11. What are examples of baseline factors?
Broadcasters to serve the public interest & convenience & and necessity
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Developmental maturity & knowledge structures & media exposure habits
Conceptual differentiation
12. People with the ___________________ learn the most from the media
Largest amount of knowledge
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media and messages
Try to solve the plot
13. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Field independency
Opportunities vs addictions & goals
Relates to the unconscious effects of advertising
14. what force competes against the ethnic of localism?
Concentration & consolidation & centralization
Goals & drives
When you focus on the steps in the process
Efficiency
15. Many media effects are...
Emotional
Intentional
Conceptual differentiation
Being immersed so deeply into a task so they lose track of all time and place
16. What is a belief that control of important institutions should be in the hands of many through decentralization?
1950s
Motivations & states & degree of identification
Manifest and process
Localism
17. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Explorers & socializers & achievers & controllers
3%
Conservative
Institutions & society & individuals
18. The video industry has 'a good deal of vertical integration'. What does this mean?
Text & television
Field independency
The company that owns the platform also develops the games and distributes them
Emotional
19. Name the two types of process effects?
Text & television
Promotes
Baseline & fluctuation
Deregulation & change in content & lack of access
20. When does invisible stereotyping occur?
Crystalline & fluid
When whole segments of the population are ignored
Richer
Regulate
21. What was it when ownership rules were relaxed?
Ads making implicit claims that cannot be tested for the truth
Media concentration
Required broadcasters to serve the public's interest & convenience & & necessity
To compare the tragic characters & make the audience feel better
22. What are some examples of where advertisements can be found?
Typical level of risk for an effect
Toilets & schools & video games & etc.
Media concentration
Promotes
23. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Tragedy & mystery & action/horror
Media concentration & media deregulation
Explorers & socializers & achievers & controllers
Establish awareness of products & existence of products
24. A macro-type media effect refers to what?
Websites that allow users to add & edit material
Media concentration & media deregulation
Institutions
Regulate
25. What are the two timing factors?
6
When whole segments of the population are ignored
Immediate and long-term
Harder
26. What are the three parts of efficiency?
Horizontal
Crysalline and fluid
The creation & formulas & & the social values of consumers
Concentration & consolidation & centralization
27. What is action/horror?
Concentrated
Good vs evil
Media deregulation
Federal Communications Commission
28. What are characteristics that have shaped the development of interactive media?
Whites
When whole segments of the population are ignored
Concentrated
Shared commons & need for social connection & & attraction of advertisers
29. What is baseline effects?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Ads making implicit claims that cannot be tested for the truth
Typical level of risk for an effect
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
30. What are the two types of media effects?
Localism and efficiency
Create successful products
Manifest and process
Pay for placement
31. According to the _______________ is the most challenging medium for telling stories
Pay for placement
Horizontal
Text & television
Younger age
32. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
African Americans
Localism and efficiency
Emotional
33. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Influence of automatic bodily systems & beyond our conscious control
When game developers market their game code to other game developers
Content of messages & context of portrayals & cognitive complexity of content
34. When did megamergers become popular?
Can be at risk & shaped by media & own life factors
Cognitive
1980s & 1990s
Vertical and lateral
35. Playing interactive video games & particularly MMORPGs...
Can be addictive
During an exposure to a particular message
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Horizontal
36. What is localism?
Simplistic and objectionable ways
Crystalline & fluid
The control of important institutions in the hads of all people
Determines a person's media exposure habits
37. What is subliminal advertising
Action must build up
Cognitive
Cultivation & reinforcement
Relates to the unconscious effects of advertising
38. When does a digital game player get deeply immersed in the game and loses all track of time and place?
State of mind & motivation & & degree of identification
Real world vs media world
Relaxing regulations
Flow
39. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Media and messages
CEOs holding a greater concentration of power
60%
40. What is efficiency?
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41. What is Web 2.0?
By medium & society
People share their work through open web sites
Tragedy & mystery & action/horror
Flow
42. What are the 3 media factors in fluctuation?
Advertisers manipulating us into buying things we don't need
Can be at risk & shaped by media & own life factors
Concentration
Content of messages & context of portrayals & cognitive complexity of content
43. What is a physiological effect?
Wikis
Influence of automatic bodily systems & beyond our conscious control
Establish awareness of products & existence of products
Cognitive
44. What is the most prevalent media effect?
People have control and control is decentralized
High paid
Viacom & CBS
Cognitive
45. When does visible stereotyping occur?
Simplistic and objectionable ways
Concentration
Can be addictive
Individuals and society
46. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
More married women
An informed decision
Manifest effect
Relates to the unconscious effects of advertising
47. What are some fluctuation factors?
Media and messages
State of mind & motivation & & degree of identification
Hawaiian word wikiwiki
Emotional
48. What are the 3 developmental maturities?
Cognitive & emotional & moral
Positive because they are easy for viewers to recognize
Hawaiian word wikiwiki
Condition audiences for repeat exposures
49. What does MMORPG stand for?
Vertical and lateral
Massively Multiplayer Online Role Playing Game
Psychological & emotional & cognitive
Recognize elements of the story
50. The three forces that have shaped the development of the interactive mass media
During an exposure to a particular message
Shared commons & need for social networking & attraction of advertising support
They are interactive
Public interest & prevention of monopolies & promoting diversity