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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the most prevalent media effect?
Cognitive
Deceptive
Media and personal
High paid
2. what force competes against the ethnic of localism?
Localism
Factual and social
Efficiency
Simplistic and objectionable ways
3. What gender is more popular on tv?
Male
Prescription drugs
Physiological
Recognize elements of the story
4. when does immediate effects occur?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
When game developers market their game code to other game developers
During an exposure to a particular message
Field independency
5. Explain localism
People have control and control is decentralized
Shared commons & need for social connection & & attraction of advertisers
Medical workers
Dramas and situation comedies
6. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Antisocial vs prosocial
We keep asking for more products
Cognitive & emotional & moral
7. What occupation is more represented on tv?
High paid
Cognitive
Dramas and situation comedies
Explorers & socializers & achievers & controllers
8. the rationale for regulation in broadcasting is based on what?
Media content
Required broadcasters to serve the public's interest & convenience & & necessity
Manifest effect
Public interest & prevention of monopolies & promoting diversity
9. When does invisible stereotyping occur?
When whole segments of the population are ignored
Viacom & CBS
Being immersed deeply in a task that they lose track of time and place
African Americans
10. What is Web 2.0?
3%
Advertisers manipulating us into buying things we don't need
People share their work through open web sites
Confusing to the audience
11. According to the _______________ is the most challenging medium for telling stories
Manifest and process
Cognitive & emotional & moral
Emotional
Text & television
12. When did the innovation stage for interactive media games begin?
Crysalline and fluid
Manifest and process
1950s
Broadcasters to serve the public interest & convenience & and necessity
13. What is fluctuation effect?
Institutions
A temporary effect
Real world vs media world
Condition audiences for repeat exposures
14. What is telescoping?
When you focus on the steps in the process
Field independency
Flow
Relaxing regulations
15. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Male
Cognitive & emotional & moral
Deceptive
16. What does MMORPG stand for?
More married women
Massively Multiplayer Online Role Playing Game
Flow
World of Warcraft & $15 per month & an online game & most successful video game in the world
17. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Localism
They eliminated the legal barrier to competition across markets
CEOs holding a greater concentration of power
18. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Strong personal locus
65+ years of age
People share their work through open web sites
Field independency & type of intelligence & type of thinking & conceptual differentiation
19. What are stereotypes on tv?
Desensitization
An attitudinal-type effect
Print vs tv news
Positive because they are easy for viewers to recognize
20. What are stereotypes on tv?
Discrimination and poverty impacting their lives
Cognitive
Opinions & beliefs & and values
Positive because they are easy for viewers to recognize
21. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Being immersed deeply in a task that they lose track of time and place
6
Physiological
Concentration
22. In what 6 ways is advertising deceptive?
Condition audiences for repeat exposures
Promotes
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Wikis
23. The intended effects of ads include what?
Concentration & consolidation & centralization
Establish awareness of products & existence of products
They are interactive
Conservative
24. Although African Americans are represented on television & portrayals rarely include....
To compare the tragic characters & make the audience feel better
Discrimination and poverty impacting their lives
Ownership rules are relaxed
Verbal violence
25. What is a wiki?
Websites that allow users to add & edit material
Flow & telescoping
Efficiency
Action must build up
26. What is telescoping?
African Americans
Different from
When whole segments of the population are ignored
When you focus on the steps in the process
27. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Flow & telescoping
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Younger age
28. What does a cognitive-effect means?
During an exposure to a particular message
Harder
The media can provide us with information
Discrimination and poverty impacting their lives
29. In order to appeal to audiences & most stories begin with what?
Conflict
Arcade games
When whole segments of the population are ignored
People share their work through open web sites
30. What are the three personal factors of fluctuation?
Print vs tv news
Motivations & states & degree of identification
Medical workers
Happiness is found in having things
31. what three forces shape the development of interactive media?
Cognitive & emotional & moral
Condition audiences for repeat exposures
Shared commons & need for social contact & attraction of advertisers
The company that owns the platform also develops the games and distributes them
32. What are the two long-term attitudinal effects?
Individuals and society
Developmental maturity & knowledge structures & media exposure habits
Required broadcasters to serve the public's interest & convenience & & necessity
Cultivation & reinforcement
33. _______________ frequently occur when you are in a state of automaticity.
Invisible & visible
Unintentional effects
Media and messages
Focus on steps in the process
34. What is the ability to memorize facts?
Text & television
Niche audiences
Crystalline intelligence
Media content
35. What gender is more popular on tv?
Massively Multiplayer Online Role Playing Game
Male
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
They are interactive
36. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Motivations & states & degree of identification
Conservative
Baseline and fluctuation
The control of important institutions in the hads of all people
37. What is the natural ability to distinguish the signal and the noise in any message?
Conservative
Determines a person's media exposure habits
Field independency
Penetration
38. What are the three parts of efficiency?
Concentration & consolidation & centralization
Conflict
When game developers market their game code to other game developers
An informed decision
39. Media ownership has big impact on...
They are interactive
Toilets & schools & video games & etc.
Media deregulation
Media content
40. What is the way people group and classify things?
Conceptual differentiation
Desensitization
The company that owns the platform also develops the games and distributes them
When you focus on the steps in the process
41. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
People have control and control is decentralized
Crystalline intelligence
Positive because they are easy for viewers to recognize
42. to end up at the top of a Google search & a website must what?
Pay for placement
Being immersed deeply in a task that they lose track of time and place
Opportunities vs addictions & goals
Cognitive & emotional & moral
43. What occupation is more represented on tv?
High paid
Typical level of risk for an event
Male
Broadcasters to serve the public interest & convenience & and necessity
44. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Regulate
Relaxing regulations
Action must build up
45. What does localism serve the needs of?
Desensitization
6
More married women
Individuals and society
46. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Stereotypes
Localism
The company that owns the platform also develops the games and distributes them
47. What is a mystery?
Institutions
Social and economic
Try to solve the plot
Confusing to the audience
48. when does immediate effects occur?
Horizontal & vertical & conglomerate
Regulate
Relates to the unconscious effects of advertising
During an exposure to a particular message
49. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Crysalline and fluid
Developmental maturity & knowledge structures & media exposure habits
Penetration
50. Creators use the formula to do what?
More likely to appear in comedies than dramas
Displacement of other activities
Automaticy
Create successful products