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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Many media effects are...






2. what types of audiences have marketers of digital games identified as?






3. What are examples of baseline factors?






4. What do megamergers result in?






5. Describe manifest effects?






6. What are the two major effects from the telecommunications competition & deregulation act of 1996?






7. What is tragedy used for?






8. Your _______ when you consume media content can alter your perception of and reaction to the content?






9. Long-term effects are ________ to notice than immediate effects.






10. What are the two long-term attitudinal effects?






11. What are the four cognitive abilities?






12. Media ownership has big impact on...






13. What gender is more popular on tv?






14. What are the two types of thinking?






15. What must happen during television before commercial break?






16. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






17. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






18. What is one of the characteristics that differentiate mass media games or video games from other mass media?






19. What is a wiki?






20. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






21. Every day & our baseline of media effects what?






22. interactive media games are In what stage of development?






23. What is the natural ability to distinguish the singal and the noise in any message?






24. ______ are the influences we experience constantly from our exposure to media messages?






25. Like media programming companies & advertising agencies are also...






26. What does the term telescoping refer to?

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27. Every day & our baseline of media effects what?






28. What are the two types of intelligence?






29. What is the way people group and classify things?






30. Many media effects are...






31. The business trend to consolidate has grown stronger than the government's impulse to...






32. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






33. Explain localism






34. What was the biggest deal between any two media companies?






35. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






36. What was it when ownership rules were relaxed?






37. What percentage of video games earn a profit?






38. The internet is considered a viral spiral because it _________ innovation due to its network structure






39. Although African Americans are represented on television & portrayals rarely include....






40. What are the 3 media factors in fluctuation?






41. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






42. what three forces shape the development of interactive media?






43. Like other media & the internet is now mature enough to suffer from...






44. A macro-type media effect refers to what?






45. What does MMORPG stand for?






46. According to the _______________ is the most challenging medium for telling stories






47. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






48. When did megamergers become popular?






49. The pattern of the population of television characters is ______ the pattern of people in the real world






50. The three forces that have shaped the development of the interactive mass media