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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are examples of baseline factors?
Horizontal
Try to solve the plot
Developmental maturity & knowledge structures & media exposure habits
The media can provide us with information
2. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Conglomerate
We keep asking for more products
Field independency & type of intelligence & type of thinking & conceptual differentation
3. What is our personal locus made up of?
An attitudinal-type effect
Positive because they are easy for viewers to recognize
Temporary
Goals & drives
4. When did megamergers become popular?
Physiological
Determines a person's media exposure habits
1980s & 1990s
A digital game player's focus on steps in the process
5. What was the first form of media games?
Arcade games
Field independency
Strong personal locus
An attitudinal-type effect
6. What best reflects the effects the media has on us?
During an exposure to a particular message
Pay for placement
Always occurring
Drama & comedy & romance & reality series
7. Who does marketing target?
Emotional
Institutions & society & individuals
Niche audiences
Crystalline intelligence
8. What best reflects the effects the media has on us?
Verbal violence
Cognitive
Always occurring
Simplistic and objectionable ways
9. Media ownership has big impact on...
Media content
Flow
Being immersed so deeply into a task so they lose track of all time and place
Individuals and society
10. What is our personal locus made up of?
Psychological & emotional & cognitive
Goals & drives
Niche audiences
Focus on steps in the process
11. A macro-type media effect refers to what?
Institutions
Institutions & society & individuals
Field independency
Sex & violence & language & sexual orientation
12. What is puffery?
Being immersed deeply in a task that they lose track of time and place
Simplistic and objectionable ways
Ads making implicit claims that cannot be tested for the truth
Being immersed so deeply into a task so they lose track of all time and place
13. what type of health patterns are there?
1980s & 1990s
Desensitization
Deceptive
Promotes
14. What is an effect that happens during exposure to the media messages?
Automaticy
Flow & telescoping
Immediate
An informed decision
15. What are the two timing factors?
State
Opinions & beliefs & and values
Conservative
Immediate and long-term
16. What is baseline effects?
Flow & telescoping
Manifest and process
Typical level of risk for an effect
When game developers market their game code to other game developers
17. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Prescription drugs
65+ years of age
Whites
18. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Strong personal locus
Small
The company that owns the platform also develops the games and distributes them
Crysalline and fluid
19. What do media exposure habits focus its attention on?
Advertisers manipulating us into buying things we don't need
Media and messages
To compare the tragic characters & make the audience feel better
Stereotypes
20. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Deceptive
Unintentional effects
Focus on steps in the process
21. What are the three parts of efficiency?
Establish awareness of products & existence of products
Concentration & consolidation & centralization
Efficiency
Emotional
22. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Real world vs media world
Media concentration & media deregulation
People have control and control is decentralized
Websites that allow users to add & edit material
23. What are the 3 developmental maturities?
Media concentration & media deregulation
Deregulation & change in content & lack of access
Cognitive & emotional & moral
Viacom & CBS
24. The internet is considered a viral spiral because it _________ innovation due to its network structure
Recognize elements of the story
State
Promotes
Always occurring
25. Like media programming companies & advertising agencies are also...
Concentrated
Localism
Toilets & schools & video games & etc.
Deceptive
26. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Cognitive & emotional & moral
6
Penetration
27. Describe product claims?
Confusing to the audience
Intentional
Wikis
Arcade games
28. What is efficiency?
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29. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Goals & drives
Confusing to the audience
When game developers market their game code to other game developers
30. The business trend to consolidate has grown stronger than the government's impulse to...
Discrimination and poverty impacting their lives
Regulate
3%
Media concentration
31. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Harder
Fluid intelligence
The company that owns the platform also develops the games and distributes them
32. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Good vs evil
Physiological
Tragedy & mystery & action/horror
Stereotypes
33. What do interactive games have the power to do?
Whites
To compare the tragic characters & make the audience feel better
Condition audiences for repeat exposures
Promotes
34. What is a wiki?
Richer
Websites that allow users to add & edit material
Cognitive
6
35. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Focus on steps in the process
Tragedy & mystery & action/horror
Can be at risk & shaped by media & own life factors
36. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Efficiency
Typical level of risk for an event
Localism
Factual and social
37. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Automaticy
When fewer people control the media& there's a narrow range of voices
6
Concentration
38. ______ are the influences we experience constantly from our exposure to media messages?
Media and personal
Fluid intelligence
Action must build up
Process effects
39. Describe baseline effects.
Motivations & states & degree of identification
Horizontal
Typical level of risk for an event
Cognitive
40. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Opinions & beliefs & and values
Pay for placement
Always occurring
41. What is telescoping?
The company that owns the platform also develops the games and distributes them
Media concentration & media deregulation
Factual and social
When you focus on the steps in the process
42. What are the three parts of efficiency?
Vertical
Concentration & consolidation & centralization
Unintentional effects
Establish awareness of products & existence of products
43. Like other media & the internet is now mature enough to suffer from...
Emotional
3%
Concentration
More likely to appear in comedies than dramas
44. what types of audiences have marketers of digital games identified as?
People have control and control is decentralized
Action must build up
Baseline & fluctuation
Explorers & socializers & achievers & controllers
45. What socioeconomic status is more represented?
Confusing to the audience
Concentration & consolidation & centralization
Richer
Motivations & states & degree of identification
46. What government organization monitors tv and radio programming to determine if it is obscene or not?
Emotional
Federal Communications Commission
Text & television
Print vs tv news
47. What is telescoping?
Focus on steps in the process
By medium & society
Niche audiences
Localism
48. What do media exposure habits focus its attention on?
A digital game player's focus on steps in the process
Media and messages
Different from
Always occurring
49. Describe fluctuation effects.
Ads making implicit claims that cannot be tested for the truth
Vertical and lateral
Typical level of risk for an event
Temporary
50. It is clear that the media is completely controlled by what?
Many companies
When whole segments of the population are ignored
Vertical
Richer