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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two main components in the demographics pattern?






2. What was it when ownership rules were relaxed?






3. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






4. What are some examples of where advertisements can be found?






5. What are the two types of responsibilites in advertising?






6. What is the middleware market?






7. ________ are beneficial because they allow for the creation of collective knowledge






8. What was the first form of media games?






9. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






10. What is flow?






11. What are the two types of process effects?






12. What is the natural ability to distinguish the signal and the noise in any message?






13. What is one of the characteristics that differentiate mass media games or video games from other mass media?






14. What is a baseline effect?






15. Every day & our baseline of media effects what?






16. What is the ability to be creative?






17. What must happen during television before commercial break?






18. What does MMORPG stand for?






19. What is the ability to be creative?






20. Media ownership has big impact on...






21. What are the three personal factors of fluctuation?






22. Name the two types of process effects?






23. what type of health patterns are there?






24. What are the three parts of efficiency?






25. What are the two types of factors in fluctuation?






26. In the formula & What are the 2 constraints?






27. What are the 3 subgenres of drama?






28. What is the long-term emotional effect?






29. What happens in the media deregulation?






30. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






31. Describe fluctuation effects.






32. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






33. What is a physiological effect?






34. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






35. What did the Communications Act of 1934 require?






36. What is the natural ability to distinguish the singal and the noise in any message?






37. Playing interactive video games & particularly MMORPGs...






38. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






39. What are the two types of factors in fluctuation?






40. What is a wiki?






41. when does immediate effects occur?






42. What are the two types of media effects?






43. What is puffery?






44. the rationale for regulation in broadcasting is based on what?






45. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






46. _______________ are societal changes that occur over a long period of time.






47. What are the four controversial content elements?






48. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






49. What is the natural ability to distinguish the singal and the noise in any message?






50. Describe product claims?







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