Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What is our personal locus made up of?
Goals & drives
A digital game player's focus on steps in the process
Focus on steps in the process
Discrimination and poverty impacting their lives

2. What are the two types of process effects?
Richer
65+ years of age
Baseline and fluctuation
Media concentration & media deregulation

3. What occupation is more represented on tv?
To compare the tragic characters & make the audience feel better
High paid
Media concentration
Field independency & type of intelligence & type of thinking & conceptual differentiation

4. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Horizontal
Shared commons & need for social networking & attraction of advertising support
Physiological

5. what three forces shape the development of interactive media?
CEOs holding a greater concentration of power
When fewer people control the media& there's a narrow range of voices
Shared commons & need for social contact & attraction of advertisers
Individuals and society

6. Creators use the formula to do what?
Localism and efficiency
Temporary
Create successful products
Emotional

7. The internet is considered a viral spiral because it _________ innovation due to its network structure
Cognitive
Medical workers
Typical level of risk for an event
Promotes

8. Many media effects are...
Whites
Regulate
Intentional
Influences

9. What are characteristics that have shaped the development of interactive media?
Richer
Shared commons & need for social connection & & attraction of advertisers
Telescoping
Emotional

10. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Focus on steps in the process
The typical level of risk for an effect
Always occurring

11. What are the three types of concentration?
Prescription drugs
Horizontal & vertical & conglomerate
Different from
Emotional

12. In the formula & What are the 2 constraints?
Emotional
By medium & society
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Medical workers

13. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Broadcasters to serve the public interest & convenience & and necessity
Institutions & society & individuals
65+ years of age
Simplistic and objectionable ways

14. What is the middleware market?
When game developers market their game code to other game developers
Concentration
Manifest effect
Telescoping

15. What are the three states of personal factors in fluctuation?
Immediate and long-term
Typical level of risk for an event
Emotional
Psychological & emotional & cognitive

16. What must happen during television before commercial break?
Action must build up
Federal Communications Commission
Baseline and fluctuation
Conservative

17. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Condition audiences for repeat exposures
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Conglomerate
Condition audiences for repeat exposures

18. What must happen during television before commercial break?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Richer
Action must build up
Easily noticable

19. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Emotional
People have control and control is decentralized
Opportunities vs addictions & goals

20. Although African Americans are represented on television & portrayals rarely include....
Try to solve the plot
Concentration
Discrimination and poverty impacting their lives
6

21. what force competes against the ethnic of localism?
Immediate
Recognize elements of the story
Field independency & type of intelligence & type of thinking & conceptual differentiation
Efficiency

22. What is subliminal advertising
Institutions & society & individuals
Automaticy
Relates to the unconscious effects of advertising
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

23. Over time & the government has been _______________ with regard to who controls the media
Vertical
People share their work through open web sites
Vertical and lateral
Relaxing regulations

24. In order to appeal to audiences & most stories begin with what?
Conflict
Concentrated
Niche audiences
Establish awareness of products & existence of products

25. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Positive because they are easy for viewers to recognize
Media concentration
Institutions

26. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Can be addictive
Recognize elements of the story
Younger age

27. Where does the term wiki come from?
During an exposure to a particular message
Hawaiian word wikiwiki
Advertisers manipulating us into buying things we don't need
Social and economic

28. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Flow & telescoping
By medium & society
Drama & comedy & romance & reality series

29. What does MMORPG stand for?
Arcade games
Massively Multiplayer Online Role Playing Game
Horizontal & vertical & conglomerate
Stereotypes

30. to end up at the top of a Google search & a website must what?
Federal Communications Commission
Real world vs media world
Concentration & consolidation & centralization
Pay for placement

31. What is a mystery?
Advertisers manipulating us into buying things we don't need
Penetration
Try to solve the plot
Conservative

32. When creating a new tv series & producers must work around various constraints. What are some constraints?
When game developers market their game code to other game developers
Horizontal & vertical & conglomerate
Vertical
The creation & formulas & & the social values of consumers

33. when one media company buys smaller companies of the same type & what type of concentration is this?
The control of important institutions in the hads of all people
Conflict
Horizontal
Advertisers manipulating us into buying things we don't need

34. What are characteristics that have shaped the development of interactive media?
Male
Long-term
Shared commons & need for social connection & & attraction of advertisers
Prescription drugs

35. What are the three parts of efficiency?
Concentration & consolidation & centralization
Promotes
Media and messages
Motivations & states & degree of identification

36. What are the four cognitive abilities?
Crysalline and fluid
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentration
Happiness is found in having things

37. What is a mystery?
The creation & formulas & & the social values of consumers
Psychological & emotional & cognitive
Promotes
Try to solve the plot

38. What does a cognitive-effect means?
Cognitive & emotional & moral
The media can provide us with information
More married women
Explorers & socializers & achievers & controllers

39. What eliminated the legal barrier to competition across markets?
Media deregulation
Factual and social
Field independency & type of intelligence & type of thinking & conceptual differentiation
Action must build up

40. What was significant about the Communications Act 1934?

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41. There is a trend of ______________ of ownership in the media
Drama & comedy & romance & reality series
Harder
Concentration
Flow & telescoping

42. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Institutions
Prescription drugs
Stereotypes

43. What was the first form of media games?
Media concentration & media deregulation
Field independency
Arcade games
Media content

44. The number of ads for _______________ increases each year
Prescription drugs
Goals & drives
Advertisers manipulating us into buying things we don't need
Typical level of risk for an effect

45. What ethnicity is overrepresented on tv?
Localism
Good vs evil
Whites
People share their work through open web sites

46. What is a wiki?
Emotional
Horizontal & vertical & conglomerate
Conflict
Websites that allow users to add & edit material

47. What is Web 2.0?
Conceptual differentiation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Conglomerate
People share their work through open web sites

48. What is a baseline effect?
When fewer people control the media& there's a narrow range of voices
Websites that allow users to add & edit material
Localism
The typical level of risk for an effect

49. In order to appeal to audiences & most stories begin with what?
Arcade games
3%
Concentration & consolidation & centralization
Conflict

50. the rationale for regulation in broadcasting is based on what?
Broadcasters to serve the public interest & convenience & and necessity
Public interest & prevention of monopolies & promoting diversity
Attitudinal
Wikis