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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?






2. Although African Americans are represented on television & portrayals rarely include....






3. What is localism?






4. In what way (s) does advertising make us too materialistic?






5. A macro-type media effect refers to what?






6. to end up at the top of a Google search & a website must what?






7. What are the two long-term attitudinal effects?






8. what happens in the media concentration?






9. What is the long-term emotional effect?






10. What is a belief that control of important institutions should be in the hands of many through decentralization?






11. It is clear that the media is completely controlled by what?






12. What does attitudinal effects create and shape?






13. Long-term effects are ________ to notice than immediate effects.






14. What are the 3 media factors in fluctuation?






15. What are the two types of intelligence?






16. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






17. What two types of information is cognitive made up of?






18. What is the way people group and classify things?






19. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






20. When does invisible stereotyping occur?






21. What was it when ownership rules were relaxed?






22. What ethnicity is overrepresented on tv?






23. What is a physiological effect?






24. What is the long-term behavioral effect?






25. What is the most prevalent media effect?






26. What is our personal locus made up of?






27. What does the personal locus do?


28. What is the ability to memorize facts?






29. What do megamergers result in?






30. The three forces that have shaped the development of the interactive mass media






31. Give an example of the content of messages






32. What are characteristics that have shaped the development of interactive media?






33. What are the two main forms of stereotyping?






34. When does visible stereotyping occur?






35. when does immediate effects occur?






36. What is subliminal advertising






37. The video industry has 'a good deal of vertical integration'. What does this mean?






38. What are the two types of factors in fluctuation?






39. What is puffery?






40. What are the 3 developmental maturities?






41. What are some fluctuation factors?






42. People with the ___________________ learn the most from the media






43. In the formula & What are the 2 constraints?






44. What are the 3 subgenres of drama?






45. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






46. What are the two types of factors in fluctuation?






47. What marital status is more represented on tv?






48. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






49. When did the innovation stage for interactive media games begin?






50. Describe baseline effects.