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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'Bad' language in the media is what?
Individuals and society
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Create successful products
Localism and efficiency
2. What are the two types of media effects?
State of mind & motivation & & degree of identification
Manifest and process
African Americans
When you focus on the steps in the process
3. according to the textbook & which occupation is the most prevalent in the television world?
A temporary effect
Ads making implicit claims that cannot be tested for the truth
Displacement of other activities
Medical workers
4. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Public interest & prevention of monopolies & promoting diversity
65+ years of age
Crystalline & fluid
Explorers & socializers & achievers & controllers
5. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Relates to the unconscious effects of advertising
Simplistic and objectionable ways
An attitudinal-type effect
6. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Shared commons & need for social contact & attraction of advertisers
Confusing to the audience
Positive because they are easy for viewers to recognize
7. What are the two types of factors in fluctuation?
1980s & 1990s
Field independency & type of intelligence & type of thinking & conceptual differentation
Temporary
Media and personal
8. The pattern of the population of television characters is ______ the pattern of people in the real world
The media can provide us with information
Broadcasters to serve the public interest & convenience & and necessity
Different from
Simplistic and objectionable ways
9. what type of health patterns are there?
Manifest and process
Field independency & type of intelligence & type of thinking & conceptual differentiation
Deceptive
Advertisers manipulating us into buying things we don't need
10. What does attitudinal effects create and shape?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Opinions & beliefs & and values
Localism and efficiency
Crysalline and fluid
11. What best reflects the effects the media has on us?
Always occurring
Crystalline intelligence
Concentration & consolidation & centralization
More married women
12. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Different from
Institutions
Vertical and lateral
Cognitive
13. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Conglomerate
Media deregulation
Manifest effect
14. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
State
Conglomerate
Relaxing regulations
Happiness is found in having things
15. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Largest amount of knowledge
Influence of automatic bodily systems & beyond our conscious control
Temporary
16. What happens in the media deregulation?
Simplistic and objectionable ways
Media content
They eliminated the legal barrier to competition across markets
Displacement of other activities
17. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Horizontal
More married women
Emotional
Strong personal locus
18. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Media and personal
Unintentional effects
Explorers & socializers & achievers & controllers
19. ______ are the influences we experience constantly from our exposure to media messages?
Deregulation & change in content & lack of access
Create successful products
Process effects
Concentration & consolidation & centralization
20. What is a mystery?
Conglomerate
Stereotypes
Conflict
Try to solve the plot
21. Popular criticism about advertising includes what?
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22. What is tragedy used for?
Physiological
To compare the tragic characters & make the audience feel better
During an exposure to a particular message
Confusing to the audience
23. What is telescoping?
Media content
Different from
When you focus on the steps in the process
Many companies
24. What are the two main components in the demographics pattern?
Wikis
Real world vs media world
Dramas and situation comedies
Broadcasters to serve the public interest & convenience & and necessity
25. What is localism?
Attitudinal
Simplistic and objectionable ways
Shared commons & need for social networking & attraction of advertising support
The control of important institutions in the hads of all people
26. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Harder
Many companies
The media can provide us with information
Media concentration & media deregulation
27. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Crystalline & fluid
6
Physiological
Crystalline intelligence
28. What percent of a typical newspaper is advertising?
A digital game player's focus on steps in the process
3%
Baseline and fluctuation
60%
29. What is our personal locus made up of?
Explorers & socializers & achievers & controllers
Factual and social
Goals & drives
Concentrated
30. According to the _______________ is the most challenging medium for telling stories
Telescoping
Broadcasters to serve the public interest & convenience & and necessity
Text & television
Dramas and situation comedies
31. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Arcade games
Small
Field independency
32. What are the two types of intelligence?
Typical level of risk for an event
To compare the tragic characters & make the audience feel better
Field independency & type of intelligence & type of thinking & conceptual differentation
Crysalline and fluid
33. What age is more represented on tv?
We keep asking for more products
Media content
Younger age
Niche audiences
34. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
CEOs holding a greater concentration of power
Vertical
Happiness is found in having things
Telescoping
35. What are the 3 developmental maturities?
Cognitive & emotional & moral
Federal Communications Commission
The company that owns the platform also develops the games and distributes them
Social and economic
36. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Shared commons & need for social networking & attraction of advertising support
World of Warcraft & $15 per month & an online game & most successful video game in the world
Opinions & beliefs & and values
Small
37. What occupation is more represented on tv?
We keep asking for more products
The control of important institutions in the hads of all people
High paid
Factual and social
38. What are the two competing values?
Crystalline intelligence
Flow & telescoping
Localism and efficiency
60%
39. Issues of concern regarding merger activity includes what?
By medium & society
When game developers market their game code to other game developers
Manifest effect
Deregulation & change in content & lack of access
40. when does immediate effects occur?
When fewer people control the media& there's a narrow range of voices
During an exposure to a particular message
Media and messages
By medium & society
41. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Conflict & climax & resolution
Small
Harder
42. What ethnicity is overrepresented on tv?
A temporary effect
6
Whites
An attitudinal-type effect
43. What marital status is more represented on tv?
When whole segments of the population are ignored
The typical level of risk for an effect
Discrimination and poverty impacting their lives
More married women
44. What is a wiki?
Factual and social
Websites that allow users to add & edit material
Toilets & schools & video games & etc.
Temporary
45. the rationale for regulation in broadcasting is based on what?
Crystalline & fluid
High paid
Create successful products
Public interest & prevention of monopolies & promoting diversity
46. What is WOW?
When game developers market their game code to other game developers
Ownership rules are relaxed
Media content
World of Warcraft & $15 per month & an online game & most successful video game in the world
47. interactive media games are In what stage of development?
Desensitization
Public interest & prevention of monopolies & promoting diversity
Penetration
Individuals and society
48. Unintentional effects often occur when we are in a state of...
Relates to the unconscious effects of advertising
Localism and efficiency
Automaticy
Motivations & states & degree of identification
49. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
More likely to appear in comedies than dramas
Public interest & prevention of monopolies & promoting diversity
Determines a person's media exposure habits
50. What eliminated the legal barrier to competition across markets?
Concentration
Media deregulation
Institutions
Field independency
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