Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. When does visible stereotyping occur?
Individuals and society
Simplistic and objectionable ways
Conglomerate
Concentration

2. In order to become media literate in interactive media & what do we need to establish?
African Americans
Arcade games
Opportunities vs addictions & goals
Flow & telescoping

3. Values that are reflected in entertainment messages include what?
Happiness is found in having things
Recognize elements of the story
Ads making implicit claims that cannot be tested for the truth
Developmental maturity & knowledge structures & media exposure habits

4. Your _______ when you consume media content can alter your perception of and reaction to the content?
Hawaiian word wikiwiki
State
Concentration & consolidation & centralization
Conservative

5. In what way (s) does advertising make us too materialistic?
The creation & formulas & & the social values of consumers
We keep asking for more products
A temporary effect
Long-term

6. What is the natural ability to distinguish the signal and the noise in any message?
Institutions & society & individuals
Antisocial vs prosocial
Desensitization
Field independency

7. What are the six baseline influencing factors?
Crysalline and fluid
Drama & comedy & romance & reality series
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Displacement of other activities

8. What is efficiency?

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9. Explain localism
Niche audiences
Toilets & schools & video games & etc.
Deceptive
People have control and control is decentralized

10. The pattern of the population of television characters is ______ the pattern of people in the real world
Individuals and society
Conceptual differentiation
Institutions & society & individuals
Different from

11. What are the three types of concentration?
Horizontal & vertical & conglomerate
Physiological
Displacement of other activities
Flow

12. What do megamergers result in?
By medium & society
Baseline and fluctuation
Institutions & society & individuals
CEOs holding a greater concentration of power

13. Unintentional effects often occur when we are in a state of...
Crystalline intelligence
Unintentional effects
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Automaticy

14. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
World of Warcraft & $15 per month & an online game & most successful video game in the world
Tragedy & mystery & action/horror
When you focus on the steps in the process

15. Who does marketing target?
Media and messages
Niche audiences
Vertical and lateral
Individuals and society

16. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Psychological & emotional & cognitive
Intentional
Younger age

17. What are the three personal factors of fluctuation?
The control of important institutions in the hads of all people
Goals & drives
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Motivations & states & degree of identification

18. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
During an exposure to a particular message
Wikis
Establish awareness of products & existence of products

19. Consumers use the formula to do what?
Recognize elements of the story
Sex & violence & language & sexual orientation
Deregulation & change in content & lack of access
Hawaiian word wikiwiki

20. What does the personal locus do?

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21. What is the long-term behavioral effect?
More likely to appear in comedies than dramas
Whites
Displacement of other activities
World of Warcraft & $15 per month & an online game & most successful video game in the world

22. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Establish awareness of products & existence of products
Invisible & visible
Influences
Displacement of other activities

23. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Shared commons & need for social networking & attraction of advertising support
Invisible & visible
Physiological

24. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Ownership rules are relaxed
Many companies
Harder

25. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Concentration & consolidation & centralization
Horizontal
Richer

26. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
3%
Localism

27. Like media programming companies & advertising agencies are also...
Concentration & consolidation & centralization
Concentrated
Localism
Content of messages & context of portrayals & cognitive complexity of content

28. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
The media can provide us with information
Media and messages
Required broadcasters to serve the public's interest & convenience & & necessity

29. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Flow
Niche audiences
3%
Influences

30. What do interactive games have the power to do?
Hawaiian word wikiwiki
Conservative
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Condition audiences for repeat exposures

31. What occupation is more represented on tv?
Federal Communications Commission
3%
Factual and social
High paid

32. What is telescoping?
Conglomerate
An informed decision
Being immersed deeply in a task that they lose track of time and place
When you focus on the steps in the process

33. What is telescoping?
Focus on steps in the process
Influences
Ads making implicit claims that cannot be tested for the truth
Recognize elements of the story

34. What are the four controversial content elements?
Horizontal
Long-term
Conglomerate
Sex & violence & language & sexual orientation

35. What is an effect that happens during exposure to the media messages?
Immediate
Shared commons & need for social connection & & attraction of advertisers
Younger age
When game developers market their game code to other game developers

36. It is clear that the media is completely controlled by what?
Flow & telescoping
Many companies
When whole segments of the population are ignored
Horizontal

37. to end up at the top of a Google search & a website must what?
Real world vs media world
Opportunities vs addictions & goals
Pay for placement
Arcade games

38. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Deregulation & change in content & lack of access
Conflict & climax & resolution
Different from

39. What is the long-term behavioral effect?
Medical workers
Shared commons & need for social networking & attraction of advertising support
Displacement of other activities
Immediate

40. When does visible stereotyping occur?
Influences
A digital game player's focus on steps in the process
Print vs tv news
Simplistic and objectionable ways

41. What are the three parts of efficiency?
Goals & drives
Concentration & consolidation & centralization
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Media deregulation

42. What is WOW?
The creation & formulas & & the social values of consumers
Field independency
World of Warcraft & $15 per month & an online game & most successful video game in the world
Antisocial vs prosocial

43. What are the two types of intelligence?
Relaxing regulations
Crysalline and fluid
Temporary
Process effects

44. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Vertical
Physiological
Wikis
When game developers market their game code to other game developers

45. Name the two types of process effects?
Good vs evil
Crystalline & fluid
Baseline & fluctuation
Media and personal

46. The number of ads for _______________ increases each year
Media and messages
Automaticy
Prescription drugs
Niche audiences

47. When a digital game has been designed well & it delivers an experience to players through what?
African Americans
Displacement of other activities
Medical workers
Flow & telescoping

48. ______ are the influences we experience constantly from our exposure to media messages?
Immediate and long-term
Process effects
60%
When whole segments of the population are ignored

49. What are some examples of where advertisements can be found?
Promotes
Typical level of risk for an event
Toilets & schools & video games & etc.
Concentration

50. In the formula & What are the 2 constraints?
By medium & society
More likely to appear in comedies than dramas
Establish awareness of products & existence of products
Federal Communications Commission