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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of process effects?
Flow
Cognitive & emotional & moral
Viacom & CBS
Baseline and fluctuation
2. What is a physiological effect?
Deceptive
Manifest effect
Promotes
Influence of automatic bodily systems & beyond our conscious control
3. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Automaticy
Media concentration
An attitudinal-type effect
Field independency & type of intelligence & type of thinking & conceptual differentiation
4. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Flow & telescoping
Institutions & society & individuals
Conglomerate
5. what three forces shape the development of interactive media?
Concentrated
Many companies
Text & television
Shared commons & need for social contact & attraction of advertisers
6. What is a mystery?
Regulate
Try to solve the plot
Determines a person's media exposure habits
State
7. Popular criticism about advertising includes what?
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8. The media can have long and short term effects on what?
Institutions & society & individuals
Explorers & socializers & achievers & controllers
Concentrated
Manifest and process
9. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Small
Younger age
Shared commons & need for social networking & attraction of advertising support
10. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Psychological & emotional & cognitive
Discrimination and poverty impacting their lives
Emotional
11. What is the process of flow?
Conglomerate
Largest amount of knowledge
Media content
Being immersed so deeply into a task so they lose track of all time and place
12. Describe fluctuation effects.
Temporary
Whites
Cognitive
Concentrated
13. Give an example of the content of messages
Antisocial vs prosocial
A digital game player's focus on steps in the process
Harder
Largest amount of knowledge
14. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Conceptual differentiation
Toilets & schools & video games & etc.
60%
15. What are the two competing values?
Cognitive
Localism and efficiency
Ads making implicit claims that cannot be tested for the truth
Flow & telescoping
16. What are the two types of factors in fluctuation?
Desensitization
CEOs holding a greater concentration of power
Media and personal
Prescription drugs
17. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Media and personal
6
Baseline & fluctuation
Temporary
18. Like media programming companies & advertising agencies are also...
Process effects
When you focus on the steps in the process
Hawaiian word wikiwiki
Concentrated
19. What is the long-term emotional effect?
Media and messages
Public interest & prevention of monopolies & promoting diversity
Niche audiences
Desensitization
20. People who have a ________________ have more awareness of the effects process
Individuals and society
Strong personal locus
Efficiency
Deceptive
21. What two types of information is cognitive made up of?
Relates to the unconscious effects of advertising
Factual and social
Concentration & consolidation & centralization
Always occurring
22. If you cry during a film & you are experiencing what type of effect?
Telescoping
Baseline & fluctuation
Conflict
Emotional
23. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Long-term
Ownership rules are relaxed
Attitudinal
Conflict
24. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Manifest effect
Concentration
Can be at risk & shaped by media & own life factors
65+ years of age
25. If you cry during a film & you are experiencing what type of effect?
Shared commons & need for social networking & attraction of advertising support
Emotional
High paid
When whole segments of the population are ignored
26. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
State of mind & motivation & & degree of identification
Media concentration & media deregulation
Content of messages & context of portrayals & cognitive complexity of content
Cultivation & reinforcement
27. Media ownership has big impact on...
State of mind & motivation & & degree of identification
Media content
Concentration & consolidation & centralization
Temporary
28. Values that are reflected in entertainment messages include what?
More married women
Influences
Different from
Happiness is found in having things
29. Consumers use the formula to do what?
Opinions & beliefs & and values
Recognize elements of the story
Automaticy
Conflict
30. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Create successful products
Being immersed deeply in a task that they lose track of time and place
Try to solve the plot
31. The video industry has 'a good deal of vertical integration'. What does this mean?
Penetration
The company that owns the platform also develops the games and distributes them
Arcade games
More likely to appear in comedies than dramas
32. What is puffery?
Baseline & fluctuation
Ads making implicit claims that cannot be tested for the truth
Easily noticable
Desensitization
33. interactive media games are In what stage of development?
Cognitive
Ads making implicit claims that cannot be tested for the truth
Penetration
Factual and social
34. When did the innovation stage for interactive media games begin?
Field independency & type of intelligence & type of thinking & conceptual differentation
Real world vs media world
1950s
State
35. People with the ___________________ learn the most from the media
Condition audiences for repeat exposures
Unintentional effects
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Largest amount of knowledge
36. What is the long-term emotional effect?
Desensitization
Field independency & type of intelligence & type of thinking & conceptual differentiation
State
State of mind & motivation & & degree of identification
37. _______________ are societal changes that occur over a long period of time.
Stereotypes
Social and economic
Macro-level effects
Localism
38. What eliminated the legal barrier to competition across markets?
The media can provide us with information
Media deregulation
Promotes
Recognize elements of the story
39. What does localism serve the needs of?
Baseline & fluctuation
Wikis
Individuals and society
Easily noticable
40. In tv & gays are what?
More likely to appear in comedies than dramas
An attitudinal-type effect
Federal Communications Commission
A digital game player's focus on steps in the process
41. In order to appeal to audiences & most stories begin with what?
Developmental maturity & knowledge structures & media exposure habits
Conflict
Social and economic
Prescription drugs
42. Every day & our baseline of media effects what?
Antisocial vs prosocial
Ownership rules are relaxed
CEOs holding a greater concentration of power
Can be at risk & shaped by media & own life factors
43. The media can have long and short term effects on what?
Flow & telescoping
An informed decision
Prescription drugs
Institutions & society & individuals
44. What is a wiki?
Websites that allow users to add & edit material
Hawaiian word wikiwiki
Promotes
Institutions & society & individuals
45. Unintentional effects often occur when we are in a state of...
Print vs tv news
Field independency & type of intelligence & type of thinking & conceptual differentation
Efficiency
Automaticy
46. What is baseline effects?
CEOs holding a greater concentration of power
60%
Typical level of risk for an effect
Discrimination and poverty impacting their lives
47. Values that are reflected in entertainment messages include what?
Localism and efficiency
Happiness is found in having things
Good vs evil
High paid
48. what types of audiences have marketers of digital games identified as?
60%
We keep asking for more products
Explorers & socializers & achievers & controllers
Stereotypes
49. What is the process of flow?
1980s & 1990s
Being immersed so deeply into a task so they lose track of all time and place
Can be addictive
Conservative
50. What gender is more popular on tv?
Male
Relates to the unconscious effects of advertising
Typical level of risk for an effect
Prescription drugs
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