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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is subliminal advertising
When you focus on the steps in the process
Verbal violence
Relates to the unconscious effects of advertising
Action must build up
2. What are the two competing values?
Localism and efficiency
Viacom & CBS
Relates to the unconscious effects of advertising
Typical level of risk for an event
3. Issues of concern regarding merger activity includes what?
Localism
Invisible & visible
Vertical
Deregulation & change in content & lack of access
4. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Horizontal
They eliminated the legal barrier to competition across markets
When fewer people control the media& there's a narrow range of voices
Dramas and situation comedies
5. It is clear that the media is completely controlled by what?
Many companies
Male
Dramas and situation comedies
Create successful products
6. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Immediate
Telescoping
Automaticy
Many companies
7. What marital status is more represented on tv?
Public interest & prevention of monopolies & promoting diversity
Try to solve the plot
More married women
Ads making implicit claims that cannot be tested for the truth
8. What is puffery?
Content of messages & context of portrayals & cognitive complexity of content
Ads making implicit claims that cannot be tested for the truth
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
The control of important institutions in the hads of all people
9. Your _______ when you consume media content can alter your perception of and reaction to the content?
Required broadcasters to serve the public's interest & convenience & & necessity
Penetration
Automaticy
State
10. Describe baseline effects.
During an exposure to a particular message
Typical level of risk for an event
Antisocial vs prosocial
Localism and efficiency
11. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Manifest and process
The typical level of risk for an effect
Physiological
Action must build up
12. What is a wiki?
Tragedy & mystery & action/horror
High paid
Prescription drugs
Websites that allow users to add & edit material
13. Consumers use the formula to do what?
Shared commons & need for social contact & attraction of advertisers
Recognize elements of the story
Media and messages
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
14. What does a cognitive-effect means?
The media can provide us with information
Print vs tv news
Concentration
More married women
15. What is baseline effects?
Typical level of risk for an effect
Localism and efficiency
Deceptive
Dramas and situation comedies
16. What is the ability to be creative?
Ownership rules are relaxed
Fluid intelligence
They are interactive
Media and messages
17. Unintentional effects often occur when we are in a state of...
Crysalline and fluid
Automaticy
Conflict & climax & resolution
Easily noticable
18. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
To compare the tragic characters & make the audience feel better
Richer
By medium & society
19. Over time & the government has been _______________ with regard to who controls the media
Viacom & CBS
Relaxing regulations
Concentration & consolidation & centralization
Cognitive
20. People who have a ________________ have more awareness of the effects process
Ads making implicit claims that cannot be tested for the truth
Good vs evil
Strong personal locus
Deregulation & change in content & lack of access
21. Values that are reflected in entertainment messages include what?
Niche audiences
Required broadcasters to serve the public's interest & convenience & & necessity
They eliminated the legal barrier to competition across markets
Happiness is found in having things
22. What are the 3 developmental maturities?
Opinions & beliefs & and values
Cognitive & emotional & moral
Intentional
Print vs tv news
23. When does visible stereotyping occur?
Massively Multiplayer Online Role Playing Game
Field independency & type of intelligence & type of thinking & conceptual differentation
Simplistic and objectionable ways
Media deregulation
24. interactive media games are In what stage of development?
Sex & violence & language & sexual orientation
Small
Viacom & CBS
Penetration
25. When did megamergers become popular?
1980s & 1990s
Invisible & visible
Try to solve the plot
Being immersed deeply in a task that they lose track of time and place
26. Many media effects are...
Media concentration & media deregulation
Intentional
Simplistic and objectionable ways
Penetration
27. 'Bad' language in the media is what?
Deceptive
Real world vs media world
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Horizontal & vertical & conglomerate
28. according to the textbook & which occupation is the most prevalent in the television world?
Media deregulation
Medical workers
Manifest and process
High paid
29. Name the two types of process effects?
Media content
Baseline & fluctuation
CEOs holding a greater concentration of power
Desensitization
30. Although African Americans are represented on television & portrayals rarely include....
Conflict & climax & resolution
Field independency
Discrimination and poverty impacting their lives
Real world vs media world
31. What is the long-term behavioral effect?
Localism
Arcade games
Immediate
Displacement of other activities
32. Every day & our baseline of media effects what?
Strong personal locus
Can be at risk & shaped by media & own life factors
Institutions
People share their work through open web sites
33. Explain localism
People have control and control is decentralized
Recognize elements of the story
Relaxing regulations
Baseline & fluctuation
34. What are the four controversial content elements?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conflict & climax & resolution
Sex & violence & language & sexual orientation
Can be at risk & shaped by media & own life factors
35. What are examples of baseline factors?
Shared commons & need for social contact & attraction of advertisers
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Developmental maturity & knowledge structures & media exposure habits
Tragedy & mystery & action/horror
36. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Discrimination and poverty impacting their lives
The creation & formulas & & the social values of consumers
Concentration
37. Describe manifest effects?
Institutions & society & individuals
During an exposure to a particular message
The control of important institutions in the hads of all people
Easily noticable
38. When did the innovation stage for interactive media games begin?
A temporary effect
1950s
An attitudinal-type effect
Deregulation & change in content & lack of access
39. What must happen during television before commercial break?
Action must build up
State
Concentration & consolidation & centralization
Typical level of risk for an effect
40. What is our personal locus made up of?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Goals & drives
Focus on steps in the process
Relaxing regulations
41. What are the three states of personal factors in fluctuation?
Localism and efficiency
Condition audiences for repeat exposures
Psychological & emotional & cognitive
Pay for placement
42. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Can be addictive
World of Warcraft & $15 per month & an online game & most successful video game in the world
Localism
60%
43. to end up at the top of a Google search & a website must what?
Broadcasters to serve the public interest & convenience & and necessity
Pay for placement
Physiological
During an exposure to a particular message
44. According to the _______________ is the most challenging medium for telling stories
Emotional
Establish awareness of products & existence of products
Tragedy & mystery & action/horror
Text & television
45. What are the four cognitive abilities?
Relates to the unconscious effects of advertising
Toilets & schools & video games & etc.
The typical level of risk for an effect
Field independency & type of intelligence & type of thinking & conceptual differentiation
46. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Influence of automatic bodily systems & beyond our conscious control
Concentration
Advertisers manipulating us into buying things we don't need
47. The number of ads for _______________ increases each year
The control of important institutions in the hads of all people
Intentional
The media can provide us with information
Prescription drugs
48. When does visible stereotyping occur?
Simplistic and objectionable ways
Long-term
65+ years of age
Wikis
49. What are the four cognitive abilities?
Viacom & CBS
Drama & comedy & romance & reality series
Required broadcasters to serve the public's interest & convenience & & necessity
Field independency & type of intelligence & type of thinking & conceptual differentiation
50. What are the six baseline influencing factors?
Displacement of other activities
Influence of automatic bodily systems & beyond our conscious control
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Media concentration