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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the 3 media factors in fluctuation?
A digital game player's focus on steps in the process
Media concentration & media deregulation
Content of messages & context of portrayals & cognitive complexity of content
Concentration & consolidation & centralization
2. What is the ability to memorize facts?
Explorers & socializers & achievers & controllers
Advertisers manipulating us into buying things we don't need
A temporary effect
Crystalline intelligence
3. Playing interactive video games & particularly MMORPGs...
Desensitization
Automaticy
Concentration
Can be addictive
4. What do megamergers result in?
Temporary
CEOs holding a greater concentration of power
Invisible & visible
Simplistic and objectionable ways
5. When did the innovation stage for interactive media games begin?
1950s
65+ years of age
Typical level of risk for an event
Psychological & emotional & cognitive
6. What best reflects the effects the media has on us?
Always occurring
Dramas and situation comedies
They eliminated the legal barrier to competition across markets
Vertical
7. Like other media & the internet is now mature enough to suffer from...
High paid
Penetration
Concentration
Ownership rules are relaxed
8. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Developmental maturity & knowledge structures & media exposure habits
Typical level of risk for an event
During an exposure to a particular message
Stereotypes
9. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Physiological
Unintentional effects
High paid
10. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
State of mind & motivation & & degree of identification
Cognitive
An attitudinal-type effect
Typical level of risk for an effect
11. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Recognize elements of the story
To compare the tragic characters & make the audience feel better
Media concentration & media deregulation
12. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Field independency & type of intelligence & type of thinking & conceptual differentiation
Drama & comedy & romance & reality series
An informed decision
Harder
13. when does immediate effects occur?
Crystalline & fluid
Desensitization
During an exposure to a particular message
Whites
14. What are characteristics that have shaped the development of interactive media?
Action must build up
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Shared commons & need for social connection & & attraction of advertisers
Motivations & states & degree of identification
15. What must happen during television before commercial break?
Media concentration
World of Warcraft & $15 per month & an online game & most successful video game in the world
Influence of automatic bodily systems & beyond our conscious control
Action must build up
16. What does a cognitive-effect means?
Crystalline intelligence
Crystalline & fluid
Relaxing regulations
The media can provide us with information
17. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
The company that owns the platform also develops the games and distributes them
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
The typical level of risk for an effect
18. What is an effect that happens during exposure to the media messages?
Crystalline intelligence
Immediate
Localism
Field independency & type of intelligence & type of thinking & conceptual differentiation
19. What eliminated the legal barrier to competition across markets?
Psychological & emotional & cognitive
Baseline & fluctuation
Media deregulation
Localism
20. What are some fluctuation factors?
Pay for placement
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
State of mind & motivation & & degree of identification
Media and messages
21. The internet is considered a viral spiral because it _________ innovation due to its network structure
More likely to appear in comedies than dramas
Promotes
Conglomerate
Richer
22. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Antisocial vs prosocial
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Easily noticable
23. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
The company that owns the platform also develops the games and distributes them
Relaxing regulations
Advertisers manipulating us into buying things we don't need
Long-term
24. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Temporary
Vertical and lateral
Cognitive
Influences
25. The video industry has 'a good deal of vertical integration'. What does this mean?
Relates to the unconscious effects of advertising
The company that owns the platform also develops the games and distributes them
Fluid intelligence
When whole segments of the population are ignored
26. What is the ability to be creative?
Crysalline and fluid
Fluid intelligence
Pay for placement
Male
27. What is subliminal advertising
Relates to the unconscious effects of advertising
A temporary effect
Discrimination and poverty impacting their lives
Can be at risk & shaped by media & own life factors
28. In tv & gays are what?
More likely to appear in comedies than dramas
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Drama & comedy & romance & reality series
3%
29. What is a mystery?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Try to solve the plot
Happiness is found in having things
More married women
30. What is the long-term behavioral effect?
Flow & telescoping
Psychological & emotional & cognitive
A digital game player's focus on steps in the process
Displacement of other activities
31. In what way (s) does advertising make us too materialistic?
Conservative
We keep asking for more products
Promotes
Field independency & type of intelligence & type of thinking & conceptual differentiation
32. The business trend to consolidate has grown stronger than the government's impulse to...
3%
Influences
Regulate
Concentration
33. Explain localism
People have control and control is decentralized
Relaxing regulations
Shared commons & need for social networking & attraction of advertising support
Concentration
34. Long-term effects are ________ to notice than immediate effects.
Harder
Goals & drives
Different from
Happiness is found in having things
35. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
65+ years of age
Media deregulation
The control of important institutions in the hads of all people
6
36. What does attitudinal effects create and shape?
Being immersed so deeply into a task so they lose track of all time and place
Immediate and long-term
Opinions & beliefs & and values
Developmental maturity & knowledge structures & media exposure habits
37. What is localism?
The control of important institutions in the hads of all people
Influence of automatic bodily systems & beyond our conscious control
Broadcasters to serve the public interest & convenience & and necessity
Baseline and fluctuation
38. People with the ___________________ learn the most from the media
Largest amount of knowledge
Medical workers
More married women
Concentration & consolidation & centralization
39. What are the two types of thinking?
Vertical and lateral
The company that owns the platform also develops the games and distributes them
Explorers & socializers & achievers & controllers
Individuals and society
40. Creators use the formula to do what?
Fluid intelligence
Create successful products
State
A digital game player's focus on steps in the process
41. Media ownership has big impact on...
Media content
Horizontal & vertical & conglomerate
Telescoping
1950s
42. What was significant about the Communications Act 1934?
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43. The three forces that have shaped the development of the interactive mass media
Intentional
Shared commons & need for social networking & attraction of advertising support
Shared commons & need for social connection & & attraction of advertisers
Younger age
44. The number of ads for _______________ increases each year
Invisible & visible
Displacement of other activities
Prescription drugs
Dramas and situation comedies
45. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
More married women
Individuals and society
Localism
46. Consumers use the formula to do what?
Vertical
A digital game player's focus on steps in the process
World of Warcraft & $15 per month & an online game & most successful video game in the world
Recognize elements of the story
47. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
3%
1950s
60%
48. Popular criticism about advertising includes what?
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49. What is flow?
State
Penetration
An attitudinal-type effect
Being immersed deeply in a task that they lose track of time and place
50. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Cultivation & reinforcement
Emotional
Explorers & socializers & achievers & controllers