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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Long-term effects are ________ to notice than immediate effects.
65+ years of age
Broadcasters to serve the public interest & convenience & and necessity
Harder
Relaxing regulations
2. What does localism serve the needs of?
Individuals and society
Concentration
65+ years of age
During an exposure to a particular message
3. What are the 3 subgenres of drama?
Try to solve the plot
Tragedy & mystery & action/horror
Condition audiences for repeat exposures
Developmental maturity & knowledge structures & media exposure habits
4. The intended effects of ads include what?
Create successful products
When you focus on the steps in the process
World of Warcraft & $15 per month & an online game & most successful video game in the world
Establish awareness of products & existence of products
5. When does invisible stereotyping occur?
Massively Multiplayer Online Role Playing Game
Typical level of risk for an event
Motivations & states & degree of identification
When whole segments of the population are ignored
6. People who have a ________________ have more awareness of the effects process
Easily noticable
Ownership rules are relaxed
Male
Strong personal locus
7. What is tragedy used for?
Automaticy
To compare the tragic characters & make the audience feel better
Fluid intelligence
Media and personal
8. What are the three types of concentration?
Horizontal & vertical & conglomerate
Media content
Influence of automatic bodily systems & beyond our conscious control
Long-term
9. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Cognitive & emotional & moral
Process effects
Macro-level effects
Emotional
10. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Media and messages
Many companies
Psychological & emotional & cognitive
11. What age is more represented on tv?
Shared commons & need for social connection & & attraction of advertisers
Younger age
Good vs evil
Concentration & consolidation & centralization
12. The media can have long and short term effects on what?
Cultivation & reinforcement
Institutions & society & individuals
Influences
60%
13. Who does marketing target?
Factual and social
An attitudinal-type effect
Niche audiences
CEOs holding a greater concentration of power
14. Where does the term wiki come from?
Hawaiian word wikiwiki
Text & television
Baseline and fluctuation
An attitudinal-type effect
15. What is the ability to memorize facts?
We keep asking for more products
Crystalline intelligence
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Media concentration
16. Describe manifest effects?
Try to solve the plot
Easily noticable
Immediate
1980s & 1990s
17. What is telescoping?
Focus on steps in the process
An informed decision
Shared commons & need for social networking & attraction of advertising support
When whole segments of the population are ignored
18. What are the 3 developmental maturities?
6
Cognitive & emotional & moral
Media deregulation
Influence of automatic bodily systems & beyond our conscious control
19. What eliminated the legal barrier to competition across markets?
Media deregulation
Stereotypes
Typical level of risk for an event
An informed decision
20. Values that are reflected in entertainment messages include what?
Small
Physiological
Happiness is found in having things
Fluid intelligence
21. Like other media & the internet is now mature enough to suffer from...
Whites
Concentration
Flow & telescoping
Harder
22. Long-term effects are ________ to notice than immediate effects.
Confusing to the audience
Individuals and society
Always occurring
Harder
23. Although African Americans are represented on television & portrayals rarely include....
Localism
Discrimination and poverty impacting their lives
Unintentional effects
Cultivation & reinforcement
24. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Flow & telescoping
Explorers & socializers & achievers & controllers
Condition audiences for repeat exposures
25. What did the Communications Act of 1934 require?
Conflict & climax & resolution
Broadcasters to serve the public interest & convenience & and necessity
Niche audiences
Establish awareness of products & existence of products
26. What does MMORPG stand for?
Can be addictive
To compare the tragic characters & make the audience feel better
Massively Multiplayer Online Role Playing Game
1950s
27. In order to become media literate in interactive media & what do we need to establish?
Telescoping
Shared commons & need for social contact & attraction of advertisers
Desensitization
Opportunities vs addictions & goals
28. Creators use the formula to do what?
Establish awareness of products & existence of products
Attitudinal
Create successful products
Establish awareness of products & existence of products
29. What are the two types of factors in fluctuation?
Media and personal
Public interest & prevention of monopolies & promoting diversity
Ads making implicit claims that cannot be tested for the truth
Shared commons & need for social networking & attraction of advertising support
30. What are the two main components in the demographics pattern?
Richer
Immediate and long-term
Strong personal locus
Real world vs media world
31. There is a trend of ______________ of ownership in the media
More married women
Concentration
Baseline and fluctuation
Conflict
32. What occupation is more represented on tv?
Media content
Regulate
High paid
Print vs tv news
33. What are the two types of process effects?
Baseline and fluctuation
Sex & violence & language & sexual orientation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Happiness is found in having things
34. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
The creation & formulas & & the social values of consumers
Hawaiian word wikiwiki
Telescoping
Crystalline & fluid
35. Describe fluctuation effects.
Temporary
Conflict & climax & resolution
Create successful products
Simplistic and objectionable ways
36. ______ are the influences we experience constantly from our exposure to media messages?
Content of messages & context of portrayals & cognitive complexity of content
Process effects
Long-term
Harder
37. 'Bad' language in the media is what?
Emotional
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Being immersed so deeply into a task so they lose track of all time and place
Determines a person's media exposure habits
38. What is the way people group and classify things?
Ads making implicit claims that cannot be tested for the truth
Whites
Largest amount of knowledge
Conceptual differentiation
39. What are some examples of where advertisements can be found?
Niche audiences
Opportunities vs addictions & goals
High paid
Toilets & schools & video games & etc.
40. What is action/horror?
Good vs evil
Concentrated
3%
Toilets & schools & video games & etc.
41. What marital status is more represented on tv?
Can be at risk & shaped by media & own life factors
By medium & society
More married women
Process effects
42. What gender is more popular on tv?
Vertical and lateral
Media and messages
Media concentration & media deregulation
Male
43. what happens in the media concentration?
Long-term
Ownership rules are relaxed
When you focus on the steps in the process
Factual and social
44. What does MMORPG stand for?
Immediate and long-term
Social and economic
Temporary
Massively Multiplayer Online Role Playing Game
45. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Field independency
Penetration
3%
46. In what 6 ways is advertising deceptive?
A digital game player's focus on steps in the process
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Flow
Conservative
47. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Dramas and situation comedies
An informed decision
Institutions
48. In order to become media literate in interactive media & what do we need to establish?
Hawaiian word wikiwiki
Opportunities vs addictions & goals
Automaticy
Immediate
49. According to the _______________ is the most challenging medium for telling stories
A temporary effect
Public interest & prevention of monopolies & promoting diversity
We keep asking for more products
Text & television
50. Explain localism
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
People have control and control is decentralized
Concentrated
Determines a person's media exposure habits