Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. the rationale for regulation in broadcasting is based on what?
Confusing to the audience
Toilets & schools & video games & etc.
Shared commons & need for social connection & & attraction of advertisers
Public interest & prevention of monopolies & promoting diversity

2. What is action/horror?
Deregulation & change in content & lack of access
Good vs evil
Medical workers
Largest amount of knowledge

3. What is WOW?
Harder
World of Warcraft & $15 per month & an online game & most successful video game in the world
Massively Multiplayer Online Role Playing Game
Can be addictive

4. What are the two types of thinking?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Field independency & type of intelligence & type of thinking & conceptual differentiation
Cognitive
Vertical and lateral

5. 'Bad' language in the media is what?
When fewer people control the media& there's a narrow range of voices
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Concentrated
Explorers & socializers & achievers & controllers

6. The pattern of the population of television characters is ______ the pattern of people in the real world
Vertical and lateral
Vertical
Different from
Immediate and long-term

7. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Conglomerate
When fewer people control the media& there's a narrow range of voices
Shared commons & need for social networking & attraction of advertising support

8. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Confusing to the audience
Baseline and fluctuation
Attitudinal
Vertical and lateral

9. What are the four controversial content elements?
Psychological & emotional & cognitive
Sex & violence & language & sexual orientation
Vertical and lateral
Goals & drives

10. What are the 3 developmental maturities?
Cognitive & emotional & moral
Field independency & type of intelligence & type of thinking & conceptual differentiation
World of Warcraft & $15 per month & an online game & most successful video game in the world
Can be at risk & shaped by media & own life factors

11. Explain localism
People have control and control is decentralized
Manifest and process
Conflict
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

12. What is the middleware market?
Different from
Manifest and process
Efficiency
When game developers market their game code to other game developers

13. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Horizontal & vertical & conglomerate
Promotes
Efficiency
Telescoping

14. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Establish awareness of products & existence of products
Flow
State of mind & motivation & & degree of identification
Hawaiian word wikiwiki

15. What is subliminal advertising
Relates to the unconscious effects of advertising
Opinions & beliefs & and values
Unintentional effects
Print vs tv news

16. The internet is considered a viral spiral because it _________ innovation due to its network structure
Invisible & visible
The typical level of risk for an effect
Promotes
Macro-level effects

17. When a digital game has been designed well & it delivers an experience to players through what?
Good vs evil
A digital game player's focus on steps in the process
Younger age
Flow & telescoping

18. When creating a new tv series & producers must work around various constraints. What are some constraints?
Concentration
Fluid intelligence
The creation & formulas & & the social values of consumers
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

19. What percent of a typical newspaper is advertising?
CEOs holding a greater concentration of power
60%
African Americans
Manifest effect

20. What was the biggest deal between any two media companies?
Websites that allow users to add & edit material
Viacom & CBS
Attitudinal
To compare the tragic characters & make the audience feel better

21. Long-term effects are ________ to notice than immediate effects.
Small
Harder
Horizontal & vertical & conglomerate
When you focus on the steps in the process

22. What are the two types of intelligence?
Action must build up
They eliminated the legal barrier to competition across markets
Factual and social
Crysalline and fluid

23. Consumers use the formula to do what?
CEOs holding a greater concentration of power
Recognize elements of the story
Unintentional effects
Influence of automatic bodily systems & beyond our conscious control

24. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Penetration
Required broadcasters to serve the public's interest & convenience & & necessity
Explorers & socializers & achievers & controllers

25. What do interactive games have the power to do?
Concentration
Horizontal
Physiological
Condition audiences for repeat exposures

26. What percentage of video games earn a profit?
Shared commons & need for social contact & attraction of advertisers
Emotional
Being immersed deeply in a task that they lose track of time and place
3%

27. What eliminated the legal barrier to competition across markets?
Text & television
Institutions
Efficiency
Media deregulation

28. What two types of information is cognitive made up of?
Factual and social
Determines a person's media exposure habits
During an exposure to a particular message
Different from

29. What must happen during television before commercial break?
Action must build up
Developmental maturity & knowledge structures & media exposure habits
Niche audiences
Wikis

30. What are some fluctuation factors?
Baseline and fluctuation
The control of important institutions in the hads of all people
State of mind & motivation & & degree of identification
Recognize elements of the story

31. What was the first form of media games?
Many companies
Localism
Arcade games
Conceptual differentiation

32. Media ownership has big impact on...
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Localism
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media content

33. In order to become media literate in interactive media & what do we need to establish?
Concentrated
Opportunities vs addictions & goals
Manifest and process
Flow & telescoping

34. What are some fluctuation factors?
Relaxing regulations
Richer
Influences
State of mind & motivation & & degree of identification

35. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
The control of important institutions in the hads of all people
Medical workers
Easily noticable

36. Popular criticism about advertising includes what?

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37. What did the Communications Act of 1934 require?
Vertical
Opinions & beliefs & and values
Conceptual differentiation
Broadcasters to serve the public interest & convenience & and necessity

38. Like media programming companies & advertising agencies are also...
Concentrated
Automaticy
Text & television
Immediate and long-term

39. What do megamergers result in?
CEOs holding a greater concentration of power
65+ years of age
Penetration
Can be addictive

40. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Concentration
A temporary effect
Field independency

41. What was significant about the Communications Act 1934?

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42. What does the term telescoping refer to?

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43. What are the 3 subgenres of drama?
Concentration
Cultivation & reinforcement
Tragedy & mystery & action/horror
Immediate

44. What eliminated the legal barrier to competition across markets?
Crysalline and fluid
They eliminated the legal barrier to competition across markets
Media deregulation
CEOs holding a greater concentration of power

45. Explain localism
Conservative
Field independency & type of intelligence & type of thinking & conceptual differentation
People have control and control is decentralized
Vertical and lateral

46. What are the two timing factors?
Immediate and long-term
Developmental maturity & knowledge structures & media exposure habits
Vertical and lateral
Real world vs media world

47. What are the six main criticisms of advertising?
Easily noticable
Opportunities vs addictions & goals
Horizontal
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes

48. Many media effects are...
Vertical and lateral
Discrimination and poverty impacting their lives
Intentional
Flow

49. Where does the term wiki come from?
Psychological & emotional & cognitive
Try to solve the plot
Different from
Hawaiian word wikiwiki

50. What are the two types of intelligence?
Conceptual differentiation
3%
Crysalline and fluid
Determines a person's media exposure habits