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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are some examples of where advertisements can be found?






2. Describe product claims?






3. What are the four cognitive abilities?






4. If you cry during a film & you are experiencing what type of effect?






5. what happens in the media concentration?






6. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






7. When does invisible stereotyping occur?






8. It is clear that the media is completely controlled by what?






9. What are examples of baseline factors?






10. What is tragedy used for?






11. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






12. What percent of a typical newspaper is advertising?






13. What is Web 2.0?






14. What are the four cognitive abilities?






15. What happens in the media deregulation?






16. What ethnicity is overrepresented on tv?






17. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






18. According to the _______________ is the most challenging medium for telling stories






19. Give an example of the cognitive complexity of content






20. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






21. Unintentional effects often occur when we are in a state of...






22. Your _______ when you consume media content can alter your perception of and reaction to the content?






23. Consumers use the formula to do what?






24. What is fluctuation effect?






25. What two types of information is cognitive made up of?






26. What are the two types of thinking?






27. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






28. The media can have long and short term effects on what?






29. What does the personal locus do?

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30. What is subliminal advertising






31. the rationale for regulation in broadcasting is based on what?






32. When a digital game has been designed well & it delivers an experience to players through what?






33. to end up at the top of a Google search & a website must what?






34. What is WOW?






35. What are the three parts of efficiency?






36. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






37. What is the long-term emotional effect?






38. Where does the term wiki come from?






39. What is an effect that happens during exposure to the media messages?






40. what force competes against the ethnic of localism?






41. Media ownership has big impact on...






42. What is one of the characteristics that differentiate mass media games or video games from other mass media?






43. What are the six main criticisms of advertising?






44. What percent of a typical newspaper is advertising?






45. the rationale for regulation in broadcasting is based on what?






46. What best reflects the effects the media has on us?






47. What does attitudinal effects create and shape?






48. A macro-type media effect refers to what?






49. Every day & our baseline of media effects what?






50. What are the two types of process effects?