Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are examples of baseline factors?






2. What are the two long-term attitudinal effects?






3. What is our personal locus made up of?






4. When did megamergers become popular?






5. What was the first form of media games?






6. What best reflects the effects the media has on us?






7. Who does marketing target?






8. What best reflects the effects the media has on us?






9. Media ownership has big impact on...






10. What is our personal locus made up of?






11. A macro-type media effect refers to what?






12. What is puffery?






13. what type of health patterns are there?






14. What is an effect that happens during exposure to the media messages?






15. What are the two timing factors?






16. What is baseline effects?






17. What are some examples of where advertisements can be found?






18. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






19. What do media exposure habits focus its attention on?






20. What is tragedy used for?






21. What are the three parts of efficiency?






22. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






23. What are the 3 developmental maturities?






24. The internet is considered a viral spiral because it _________ innovation due to its network structure






25. Like media programming companies & advertising agencies are also...






26. when one media company buys smaller companies of the same type & what type of concentration is this?






27. Describe product claims?






28. What is efficiency?

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29. What are characteristics that have shaped the development of interactive media?






30. The business trend to consolidate has grown stronger than the government's impulse to...






31. according to the textbook & which occupation is the most prevalent in the television world?






32. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






33. What do interactive games have the power to do?






34. What is a wiki?






35. In what way (s) does advertising make us too materialistic?






36. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






37. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






38. ______ are the influences we experience constantly from our exposure to media messages?






39. Describe baseline effects.






40. according to the textbook & _____ are more likely to be represented in the television world than the real world.






41. What is telescoping?






42. What are the three parts of efficiency?






43. Like other media & the internet is now mature enough to suffer from...






44. what types of audiences have marketers of digital games identified as?






45. What socioeconomic status is more represented?






46. What government organization monitors tv and radio programming to determine if it is obscene or not?






47. What is telescoping?






48. What do media exposure habits focus its attention on?






49. Describe fluctuation effects.






50. It is clear that the media is completely controlled by what?