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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a baseline effect?
The typical level of risk for an effect
Vertical and lateral
6
Can be addictive
2. What are the four controversial content elements?
Action must build up
Flow & telescoping
By medium & society
Sex & violence & language & sexual orientation
3. Every day & our baseline of media effects what?
Arcade games
Ads making implicit claims that cannot be tested for the truth
Can be at risk & shaped by media & own life factors
Shared commons & need for social contact & attraction of advertisers
4. Values that are reflected in entertainment messages include what?
People have control and control is decentralized
Happiness is found in having things
By medium & society
Field independency & type of intelligence & type of thinking & conceptual differentiation
5. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Ownership rules are relaxed
Dramas and situation comedies
Opinions & beliefs & and values
6. What are stereotypes on tv?
Can be addictive
Positive because they are easy for viewers to recognize
Stereotypes
Media concentration & media deregulation
7. What is action/horror?
Establish awareness of products & existence of products
Hawaiian word wikiwiki
Good vs evil
Baseline & fluctuation
8. When did the innovation stage for interactive media games begin?
1950s
We keep asking for more products
People share their work through open web sites
Concentrated
9. What are characteristics that have shaped the development of interactive media?
When you focus on the steps in the process
Manifest effect
Required broadcasters to serve the public's interest & convenience & & necessity
Shared commons & need for social connection & & attraction of advertisers
10. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
65+ years of age
When whole segments of the population are ignored
11. In what 6 ways is advertising deceptive?
Arcade games
Manifest and process
Antisocial vs prosocial
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
12. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Crystalline & fluid
Influences
Typical level of risk for an event
Shared commons & need for social connection & & attraction of advertisers
13. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
By medium & society
Being immersed deeply in a task that they lose track of time and place
Opinions & beliefs & and values
Localism
14. What is the process of flow?
Pay for placement
Being immersed so deeply into a task so they lose track of all time and place
Conservative
1980s & 1990s
15. The intended effects of ads include what?
Macro-level effects
Establish awareness of products & existence of products
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Drama & comedy & romance & reality series
16. _______________ are societal changes that occur over a long period of time.
Developmental maturity & knowledge structures & media exposure habits
Macro-level effects
Intentional
Drama & comedy & romance & reality series
17. What are the two main components in the demographics pattern?
Conglomerate
Concentrated
Process effects
Real world vs media world
18. What are the 3 developmental maturities?
Goals & drives
6
When game developers market their game code to other game developers
Cognitive & emotional & moral
19. Like media programming companies & advertising agencies are also...
Can be addictive
Concentrated
65+ years of age
Ads making implicit claims that cannot be tested for the truth
20. What is fluctuation effect?
Create successful products
A temporary effect
Temporary
Drama & comedy & romance & reality series
21. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Baseline & fluctuation
Media concentration & media deregulation
Whites
Localism
22. according to the textbook & which occupation is the most prevalent in the television world?
Media concentration & media deregulation
Goals & drives
Intentional
Medical workers
23. Like other media & the internet is now mature enough to suffer from...
Ads making implicit claims that cannot be tested for the truth
Good vs evil
Concentration
1950s
24. What is the long-term emotional effect?
Discrimination and poverty impacting their lives
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Desensitization
Factual and social
25. Unintentional effects often occur when we are in a state of...
Immediate and long-term
Automaticy
Shared commons & need for social networking & attraction of advertising support
Prescription drugs
26. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
A digital game player's focus on steps in the process
Flow & telescoping
Emotional
27. What is a physiological effect?
Viacom & CBS
Print vs tv news
Influence of automatic bodily systems & beyond our conscious control
Cognitive
28. What is efficiency?
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29. What does a cognitive-effect means?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Content of messages & context of portrayals & cognitive complexity of content
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
The media can provide us with information
30. What is telescoping?
Localism and efficiency
During an exposure to a particular message
Focus on steps in the process
Concentration & consolidation & centralization
31. What are the two types of intelligence?
Crystalline & fluid
Create successful products
Manifest effect
Easily noticable
32. What percent of a typical newspaper is advertising?
Broadcasters to serve the public interest & convenience & and necessity
Process effects
Explorers & socializers & achievers & controllers
60%
33. when does immediate effects occur?
Being immersed so deeply into a task so they lose track of all time and place
Conglomerate
During an exposure to a particular message
Try to solve the plot
34. What does MMORPG stand for?
Field independency
Can be at risk & shaped by media & own life factors
Niche audiences
Massively Multiplayer Online Role Playing Game
35. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Wikis
Ads making implicit claims that cannot be tested for the truth
We keep asking for more products
36. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Prescription drugs
Vertical
People have control and control is decentralized
Field independency
37. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Harder
Deceptive
Always occurring
They are interactive
38. The media can have long and short term effects on what?
CEOs holding a greater concentration of power
Relaxing regulations
Institutions & society & individuals
Penetration
39. _______________ frequently occur when you are in a state of automaticity.
Flow & telescoping
Unintentional effects
Try to solve the plot
Websites that allow users to add & edit material
40. What does localism serve the needs of?
People have control and control is decentralized
Individuals and society
A temporary effect
60%
41. People who have a ________________ have more awareness of the effects process
Strong personal locus
Cognitive
Field independency & type of intelligence & type of thinking & conceptual differentation
Fluid intelligence
42. Describe manifest effects?
Easily noticable
Goals & drives
Many companies
Establish awareness of products & existence of products
43. When a digital game has been designed well & it delivers an experience to players through what?
People share their work through open web sites
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Field independency & type of intelligence & type of thinking & conceptual differentiation
Flow & telescoping
44. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
When you focus on the steps in the process
Invisible & visible
Niche audiences
45. What do megamergers result in?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
CEOs holding a greater concentration of power
Media and messages
Massively Multiplayer Online Role Playing Game
46. What are the three parts of efficiency?
Concentration & consolidation & centralization
African Americans
65+ years of age
Strong personal locus
47. What are the 3 media factors in fluctuation?
Automaticy
Niche audiences
Cognitive
Content of messages & context of portrayals & cognitive complexity of content
48. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Concentrated
Advertisers manipulating us into buying things we don't need
Emotional
49. In tv & gays are what?
More likely to appear in comedies than dramas
They are interactive
Text & television
Whites
50. What two types of information is cognitive made up of?
State of mind & motivation & & degree of identification
Factual and social
Flow & telescoping
Harder
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