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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the personal locus do?
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2. What gender is more popular on tv?
Good vs evil
Male
More married women
More married women
3. What is the ability to memorize facts?
The control of important institutions in the hads of all people
Vertical and lateral
Crystalline intelligence
Immediate and long-term
4. what three forces shape the development of interactive media?
Arcade games
Automaticy
Public interest & prevention of monopolies & promoting diversity
Shared commons & need for social contact & attraction of advertisers
5. The media can have long and short term effects on what?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
6
Stereotypes
Institutions & society & individuals
6. What is the long-term behavioral effect?
Vertical and lateral
Emotional
Displacement of other activities
Content of messages & context of portrayals & cognitive complexity of content
7. Playing interactive video games & particularly MMORPGs...
Localism
Can be addictive
Prescription drugs
Simplistic and objectionable ways
8. What is flow?
Text & television
Baseline & fluctuation
Always occurring
Being immersed deeply in a task that they lose track of time and place
9. What is an effect that happens during exposure to the media messages?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Immediate
Whites
When whole segments of the population are ignored
10. What are the two main components in the demographics pattern?
65+ years of age
Focus on steps in the process
Field independency & type of intelligence & type of thinking & conceptual differentation
Real world vs media world
11. What was the biggest deal between any two media companies?
Ownership rules are relaxed
An attitudinal-type effect
Cognitive & emotional & moral
Viacom & CBS
12. What is the natural ability to distinguish the signal and the noise in any message?
Deceptive
Recognize elements of the story
CEOs holding a greater concentration of power
Field independency
13. What are the four controversial content elements?
Different from
Sex & violence & language & sexual orientation
Simplistic and objectionable ways
Can be at risk & shaped by media & own life factors
14. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Field independency
Niche audiences
Content of messages & context of portrayals & cognitive complexity of content
15. Which type of violence is most prevalent on television?
Crysalline and fluid
Macro-level effects
Verbal violence
The creation & formulas & & the social values of consumers
16. In the formula & What are the 2 constraints?
Media deregulation
Cognitive
By medium & society
Institutions
17. Describe product claims?
When whole segments of the population are ignored
Field independency & type of intelligence & type of thinking & conceptual differentation
Vertical and lateral
Confusing to the audience
18. Your _______ when you consume media content can alter your perception of and reaction to the content?
Drama & comedy & romance & reality series
Manifest and process
Being immersed so deeply into a task so they lose track of all time and place
State
19. What is the process of flow?
Vertical and lateral
Baseline and fluctuation
Broadcasters to serve the public interest & convenience & and necessity
Being immersed so deeply into a task so they lose track of all time and place
20. ______ are the influences we experience constantly from our exposure to media messages?
3%
Automaticy
An informed decision
Process effects
21. What are the two types of thinking?
Baseline & fluctuation
Crysalline and fluid
Emotional
Vertical and lateral
22. What are the four genres in the formula?
They eliminated the legal barrier to competition across markets
Drama & comedy & romance & reality series
Conflict
Being immersed so deeply into a task so they lose track of all time and place
23. What are the two types of intelligence?
Influence of automatic bodily systems & beyond our conscious control
Crysalline and fluid
Federal Communications Commission
Being immersed so deeply into a task so they lose track of all time and place
24. What is the middleware market?
Being immersed deeply in a task that they lose track of time and place
A temporary effect
Niche audiences
When game developers market their game code to other game developers
25. It is clear that the media is completely controlled by what?
Conceptual differentiation
Many companies
Conglomerate
Media content
26. What are the two types of thinking?
Telescoping
Promotes
Vertical and lateral
Media concentration & media deregulation
27. When did the innovation stage for interactive media games begin?
Happiness is found in having things
1950s
Largest amount of knowledge
60%
28. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Easily noticable
Relates to the unconscious effects of advertising
Concentration
29. Like other media & the internet is now mature enough to suffer from...
Concentration
Conflict
Print vs tv news
Automaticy
30. what type of health patterns are there?
When whole segments of the population are ignored
Flow & telescoping
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Deceptive
31. In order to become media literate in interactive media & what do we need to establish?
Horizontal & vertical & conglomerate
Opportunities vs addictions & goals
Influences
Try to solve the plot
32. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Opinions & beliefs & and values
Psychological & emotional & cognitive
Small
Public interest & prevention of monopolies & promoting diversity
33. Unintentional effects often occur when we are in a state of...
6
Automaticy
Richer
Websites that allow users to add & edit material
34. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
60%
Conflict
Antisocial vs prosocial
35. Media ownership has big impact on...
Confusing to the audience
Media content
Can be addictive
African Americans
36. What are some fluctuation factors?
Conservative
Good vs evil
Motivations & states & degree of identification
State of mind & motivation & & degree of identification
37. In the formula & What are the 2 constraints?
Text & television
By medium & society
Manifest and process
Attitudinal
38. People who have a ________________ have more awareness of the effects process
Confusing to the audience
Antisocial vs prosocial
Relaxing regulations
Strong personal locus
39. What is our personal locus made up of?
Manifest effect
Verbal violence
Goals & drives
Stereotypes
40. What eliminated the legal barrier to competition across markets?
Relates to the unconscious effects of advertising
Media deregulation
High paid
Vertical and lateral
41. Name the two types of process effects?
Good vs evil
They eliminated the legal barrier to competition across markets
Opinions & beliefs & and values
Baseline & fluctuation
42. What are the two main components in the demographics pattern?
Real world vs media world
Action must build up
World of Warcraft & $15 per month & an online game & most successful video game in the world
Vertical
43. What does MMORPG stand for?
When whole segments of the population are ignored
Massively Multiplayer Online Role Playing Game
An informed decision
Temporary
44. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Many companies
To compare the tragic characters & make the audience feel better
They are interactive
Localism
45. when one media company buys smaller companies of the same type & what type of concentration is this?
Crystalline intelligence
Invisible & visible
Horizontal
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
46. What are the 3 developmental maturities?
A temporary effect
Media concentration & media deregulation
Cultivation & reinforcement
Cognitive & emotional & moral
47. Creators use the formula to do what?
Pay for placement
Create successful products
Individuals and society
Process effects
48. A macro-type media effect refers to what?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Institutions
The company that owns the platform also develops the games and distributes them
Niche audiences
49. What are the four genres in the formula?
Influences
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Drama & comedy & romance & reality series
They eliminated the legal barrier to competition across markets
50. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Action must build up
The typical level of risk for an effect
60%
Attitudinal