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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Typical level of risk for an effect
A digital game player's focus on steps in the process
Media concentration
An attitudinal-type effect
2. The intended effects of ads include what?
Establish awareness of products & existence of products
Tragedy & mystery & action/horror
Relates to the unconscious effects of advertising
Younger age
3. What are the two types of media effects?
Strong personal locus
Manifest and process
Hawaiian word wikiwiki
During an exposure to a particular message
4. Which type of violence is most prevalent on television?
Good vs evil
Cognitive
Antisocial vs prosocial
Verbal violence
5. the rationale for regulation in broadcasting is based on what?
Shared commons & need for social connection & & attraction of advertisers
Public interest & prevention of monopolies & promoting diversity
Telescoping
Federal Communications Commission
6. In what 6 ways is advertising deceptive?
Younger age
Content of messages & context of portrayals & cognitive complexity of content
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Immediate
7. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Being immersed deeply in a task that they lose track of time and place
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Action must build up
8. What are the two types of intelligence?
Media concentration
People have control and control is decentralized
Many companies
Crystalline & fluid
9. according to the textbook & which occupation is the most prevalent in the television world?
Vertical and lateral
Medical workers
Male
Media concentration
10. what type of health patterns are there?
Richer
We keep asking for more products
3%
Deceptive
11. Describe fluctuation effects.
Print vs tv news
Determines a person's media exposure habits
Temporary
Social and economic
12. What are the three personal factors of fluctuation?
Media deregulation
During an exposure to a particular message
Motivations & states & degree of identification
Broadcasters to serve the public interest & convenience & and necessity
13. What is flow?
Real world vs media world
Being immersed deeply in a task that they lose track of time and place
Create successful products
Penetration
14. Where does the term wiki come from?
Invisible & visible
Condition audiences for repeat exposures
High paid
Hawaiian word wikiwiki
15. What is subliminal advertising
Pay for placement
Factual and social
Relates to the unconscious effects of advertising
6
16. According to the _______________ is the most challenging medium for telling stories
Being immersed so deeply into a task so they lose track of all time and place
Verbal violence
Text & television
Toilets & schools & video games & etc.
17. What is a belief that control of important institutions should be in the hands of many through decentralization?
Conceptual differentiation
Media concentration
Localism
Emotional
18. What do megamergers result in?
Websites that allow users to add & edit material
CEOs holding a greater concentration of power
Small
Factual and social
19. What is the long-term emotional effect?
Fluid intelligence
Flow & telescoping
Ownership rules are relaxed
Desensitization
20. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Field independency
1950s
CEOs holding a greater concentration of power
Flow
21. What does a cognitive-effect means?
Media and messages
Wikis
The media can provide us with information
Required broadcasters to serve the public's interest & convenience & & necessity
22. What are examples of baseline factors?
Establish awareness of products & existence of products
Developmental maturity & knowledge structures & media exposure habits
Shared commons & need for social networking & attraction of advertising support
Simplistic and objectionable ways
23. What was it when ownership rules were relaxed?
Media concentration
Media content
An informed decision
Broadcasters to serve the public interest & convenience & and necessity
24. What is flow?
Prescription drugs
Being immersed deeply in a task that they lose track of time and place
Psychological & emotional & cognitive
Happiness is found in having things
25. The number of ads for _______________ increases each year
Toilets & schools & video games & etc.
Desensitization
Goals & drives
Prescription drugs
26. What are some fluctuation factors?
Intentional
Displacement of other activities
State of mind & motivation & & degree of identification
The creation & formulas & & the social values of consumers
27. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Determines a person's media exposure habits
Many companies
Broadcasters to serve the public interest & convenience & and necessity
28. Unintentional effects often occur when we are in a state of...
More likely to appear in comedies than dramas
Small
65+ years of age
Automaticy
29. What is telescoping?
Explorers & socializers & achievers & controllers
Broadcasters to serve the public interest & convenience & and necessity
Ads making implicit claims that cannot be tested for the truth
Focus on steps in the process
30. to end up at the top of a Google search & a website must what?
Regulate
Manifest effect
Pay for placement
Localism and efficiency
31. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Conceptual differentiation
Influences
Displacement of other activities
Physiological
32. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Crystalline intelligence
Viacom & CBS
Shared commons & need for social networking & attraction of advertising support
They are interactive
33. Describe manifest effects?
Harder
Baseline and fluctuation
Immediate and long-term
Easily noticable
34. What is a baseline effect?
Immediate and long-term
Federal Communications Commission
Localism and efficiency
The typical level of risk for an effect
35. Like other media & the internet is now mature enough to suffer from...
Focus on steps in the process
High paid
Conceptual differentiation
Concentration
36. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Concentrated
Media concentration
Media and messages
Vertical
37. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Advertisers manipulating us into buying things we don't need
6
Establish awareness of products & existence of products
Medical workers
38. The video industry has 'a good deal of vertical integration'. What does this mean?
Physiological
Toilets & schools & video games & etc.
The company that owns the platform also develops the games and distributes them
Can be at risk & shaped by media & own life factors
39. What is efficiency?
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40. The three forces that have shaped the development of the interactive mass media
Cognitive
Conservative
Shared commons & need for social networking & attraction of advertising support
Younger age
41. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Shared commons & need for social networking & attraction of advertising support
Manifest effect
Small
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
42. The intended effects of ads include what?
Motivations & states & degree of identification
Establish awareness of products & existence of products
Opportunities vs addictions & goals
Shared commons & need for social networking & attraction of advertising support
43. When does visible stereotyping occur?
Hawaiian word wikiwiki
Focus on steps in the process
Conglomerate
Simplistic and objectionable ways
44. In order to become media literate in interactive media & what do we need to establish?
Media concentration
1950s
Opportunities vs addictions & goals
Confusing to the audience
45. There is a trend of ______________ of ownership in the media
Many companies
Horizontal & vertical & conglomerate
Goals & drives
Concentration
46. What is a physiological effect?
Typical level of risk for an event
Positive because they are easy for viewers to recognize
Field independency
Influence of automatic bodily systems & beyond our conscious control
47. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Small
Relaxing regulations
Localism
48. What are the two types of media effects?
Baseline and fluctuation
Positive because they are easy for viewers to recognize
Manifest and process
Can be at risk & shaped by media & own life factors
49. What are the four types of niche audiences?
Can be addictive
Explorers & socializers & achievers & controllers
Emotional
Stereotypes
50. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Media and messages
When you focus on the steps in the process
Toilets & schools & video games & etc.
Cognitive