Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is subliminal advertising






2. What is our personal locus made up of?






3. What is tragedy used for?






4. The pattern of the population of television characters is ______ the pattern of people in the real world






5. What two types of information is cognitive made up of?






6. The number of ads for _______________ increases each year






7. The internet is considered a viral spiral because it _________ innovation due to its network structure






8. when one media company buys smaller companies of the same type & what type of concentration is this?






9. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






10. What are the six main criticisms of advertising?






11. What are stereotypes on tv?






12. What is the middleware market?






13. What does the personal locus do?

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14. There is a trend of ______________ of ownership in the media






15. Every day & our baseline of media effects what?






16. What is WOW?






17. What are stereotypes on tv?






18. The internet is considered a viral spiral because it _________ innovation due to its network structure






19. What are the two types of process effects?






20. Consumers use the formula to do what?






21. Which type of violence is most prevalent on television?






22. What are examples of baseline factors?






23. What are the four cognitive abilities?






24. What is fluctuation effect?






25. when one media company buys smaller companies of the same type & what type of concentration is this?






26. What are the three states of personal factors in fluctuation?






27. The three forces that have shaped the development of the interactive mass media






28. What is the long-term behavioral effect?






29. What is the process of flow?






30. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






31. What occupation is more represented on tv?






32. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






33. What are the two types of factors in fluctuation?






34. What are the four controversial content elements?






35. What eliminated the legal barrier to competition across markets?






36. What is one of the characteristics that differentiate mass media games or video games from other mass media?






37. What does a cognitive-effect means?






38. _______________ are societal changes that occur over a long period of time.






39. The media can have long and short term effects on what?






40. What is the ability to be creative?






41. The pattern of the population of television characters is ______ the pattern of people in the real world






42. If you cry during a film & you are experiencing what type of effect?






43. A macro-type media effect refers to what?






44. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






45. What do media exposure habits focus its attention on?






46. The intended effects of ads include what?






47. Describe product claims?






48. what happens in the media concentration?






49. What are the 3 subgenres of drama?






50. What are the two long-term attitudinal effects?