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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Unintentional effects often occur when we are in a state of...
Establish awareness of products & existence of products
Automaticy
Harder
Cognitive
2. In order to become media literate in interactive media & what do we need to establish?
A temporary effect
We keep asking for more products
Recognize elements of the story
Opportunities vs addictions & goals
3. When did megamergers become popular?
Horizontal & vertical & conglomerate
Telescoping
Websites that allow users to add & edit material
1980s & 1990s
4. The pattern of the population of television characters is ______ the pattern of people in the real world
Being immersed so deeply into a task so they lose track of all time and place
The media can provide us with information
Different from
An informed decision
5. In tv & gays are what?
More likely to appear in comedies than dramas
Advertisers manipulating us into buying things we don't need
Concentration & consolidation & centralization
Fluid intelligence
6. What is a physiological effect?
Being immersed so deeply into a task so they lose track of all time and place
Younger age
Automaticy
Influence of automatic bodily systems & beyond our conscious control
7. When did the innovation stage for interactive media games begin?
1950s
Localism
State
Automaticy
8. Name the two types of process effects?
Media and personal
Websites that allow users to add & edit material
To compare the tragic characters & make the audience feel better
Baseline & fluctuation
9. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
The control of important institutions in the hads of all people
Physiological
Manifest effect
Crystalline & fluid
10. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Relates to the unconscious effects of advertising
Physiological
Media deregulation
Concentration
11. What is our personal locus made up of?
Goals & drives
Fluid intelligence
Factual and social
Largest amount of knowledge
12. Explain localism
People have control and control is decentralized
Cognitive
They eliminated the legal barrier to competition across markets
CEOs holding a greater concentration of power
13. What is efficiency?
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14. Values that are reflected in entertainment messages include what?
Crystalline intelligence
Attitudinal
Viacom & CBS
Happiness is found in having things
15. There is a trend of ______________ of ownership in the media
Concentration
Automaticy
Recognize elements of the story
Invisible & visible
16. There is a trend of ______________ of ownership in the media
Immediate
Hawaiian word wikiwiki
Concentration
Many companies
17. What does the term telescoping refer to?
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18. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Harder
Concentration & consolidation & centralization
State of mind & motivation & & degree of identification
Localism
19. Where does the term wiki come from?
Hawaiian word wikiwiki
Deregulation & change in content & lack of access
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
High paid
20. Creators use the formula to do what?
Create successful products
Media content
Media concentration & media deregulation
3%
21. When does invisible stereotyping occur?
When whole segments of the population are ignored
Explorers & socializers & achievers & controllers
Small
Regulate
22. Describe baseline effects.
People share their work through open web sites
Typical level of risk for an event
Tragedy & mystery & action/horror
Viacom & CBS
23. What gender is more popular on tv?
Male
Try to solve the plot
Field independency
The control of important institutions in the hads of all people
24. Explain localism
Antisocial vs prosocial
People have control and control is decentralized
Drama & comedy & romance & reality series
Promotes
25. Give an example of the content of messages
Concentration & consolidation & centralization
Conflict & climax & resolution
Antisocial vs prosocial
Richer
26. Many media effects are...
Macro-level effects
Intentional
Media and messages
Drama & comedy & romance & reality series
27. Who does marketing target?
Toilets & schools & video games & etc.
Niche audiences
Efficiency
Massively Multiplayer Online Role Playing Game
28. What are the four types of niche audiences?
Conglomerate
Explorers & socializers & achievers & controllers
Field independency & type of intelligence & type of thinking & conceptual differentation
Conservative
29. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Telescoping
Attitudinal
Being immersed deeply in a task that they lose track of time and place
Emotional
30. Which type of violence is most prevalent on television?
Toilets & schools & video games & etc.
Recognize elements of the story
Deceptive
Verbal violence
31. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Pay for placement
Long-term
Fluid intelligence
Cultivation & reinforcement
32. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Drama & comedy & romance & reality series
Public interest & prevention of monopolies & promoting diversity
33. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Influences
They eliminated the legal barrier to competition across markets
Dramas and situation comedies
34. When a digital game has been designed well & it delivers an experience to players through what?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Flow & telescoping
Cognitive
Media and messages
35. what three forces shape the development of interactive media?
When game developers market their game code to other game developers
Websites that allow users to add & edit material
Shared commons & need for social contact & attraction of advertisers
Medical workers
36. People with the ___________________ learn the most from the media
Small
Baseline & fluctuation
Field independency & type of intelligence & type of thinking & conceptual differentation
Largest amount of knowledge
37. What are the two main forms of stereotyping?
Hawaiian word wikiwiki
Crysalline and fluid
Invisible & visible
Vertical
38. What do interactive games have the power to do?
Regulate
Pay for placement
Happiness is found in having things
Condition audiences for repeat exposures
39. In what way (s) does advertising make us too materialistic?
Influences
Determines a person's media exposure habits
Invisible & visible
We keep asking for more products
40. What are the three parts of efficiency?
Concentration & consolidation & centralization
Required broadcasters to serve the public's interest & convenience & & necessity
65+ years of age
Male
41. Playing interactive video games & particularly MMORPGs...
Media concentration & media deregulation
Can be addictive
Deregulation & change in content & lack of access
Shared commons & need for social networking & attraction of advertising support
42. What does MMORPG stand for?
Public interest & prevention of monopolies & promoting diversity
Vertical
Massively Multiplayer Online Role Playing Game
Social and economic
43. What are the two types of responsibilites in advertising?
African Americans
Social and economic
Shared commons & need for social contact & attraction of advertisers
Localism and efficiency
44. What percentage of video games earn a profit?
Desensitization
6
An attitudinal-type effect
3%
45. Consumers use the formula to do what?
Promotes
Psychological & emotional & cognitive
Concentrated
Recognize elements of the story
46. What is a belief that control of important institutions should be in the hands of many through decentralization?
CEOs holding a greater concentration of power
Localism
Pay for placement
Desensitization
47. the rationale for regulation in broadcasting is based on what?
Discrimination and poverty impacting their lives
Try to solve the plot
Public interest & prevention of monopolies & promoting diversity
People have control and control is decentralized
48. What is the middleware market?
Simplistic and objectionable ways
To compare the tragic characters & make the audience feel better
When game developers market their game code to other game developers
More married women
49. Give an example of the cognitive complexity of content
Baseline & fluctuation
Baseline and fluctuation
Print vs tv news
Ads making implicit claims that cannot be tested for the truth
50. What is localism?
Content of messages & context of portrayals & cognitive complexity of content
Vertical and lateral
The control of important institutions in the hads of all people
Concentration