Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What was the biggest deal between any two media companies?






2. Values that are reflected in entertainment messages include what?






3. Describe baseline effects.






4. What are the four cognitive abilities?






5. Like media programming companies & advertising agencies are also...






6. If you cry during a film & you are experiencing what type of effect?






7. According to the _______________ is the most challenging medium for telling stories






8. What is our personal locus made up of?






9. What are the two types of intelligence?






10. In order to appeal to audiences & most stories begin with what?






11. Like media programming companies & advertising agencies are also...






12. What are the two timing factors?






13. What are characteristics that have shaped the development of interactive media?






14. Explain localism






15. What is the long-term emotional effect?






16. Playing interactive video games & particularly MMORPGs...






17. What was the biggest deal between any two media companies?






18. What eliminated the legal barrier to competition across markets?






19. The internet is considered a viral spiral because it _________ innovation due to its network structure






20. What are the six baseline influencing factors?






21. In the formula & What are the 2 constraints?






22. People who have a ________________ have more awareness of the effects process






23. ______ are the influences we experience constantly from our exposure to media messages?






24. the rationale for regulation in broadcasting is based on what?






25. What is flow?






26. What do interactive games have the power to do?






27. Where does the term wiki come from?






28. Like other media & the internet is now mature enough to suffer from...






29. Creators use the formula to do what?






30. What are some fluctuation factors?






31. What are stereotypes on tv?






32. What is the way people group and classify things?






33. What are the three parts of efficiency?






34. People who have a ________________ have more awareness of the effects process






35. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






36. The number of ads for _______________ increases each year






37. What is the long-term behavioral effect?






38. The pattern of the population of television characters is ______ the pattern of people in the real world






39. What are the two types of responsibilites in advertising?






40. What are the four controversial content elements?






41. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






42. according to the textbook & _____ are more likely to be represented in the television world than the real world.






43. What is Web 2.0?






44. The pattern of the population of television characters is ______ the pattern of people in the real world






45. Creators use the formula to do what?






46. It is clear that the media is completely controlled by what?






47. What do media exposure habits focus its attention on?






48. What are the two types of intelligence?






49. In tv & gays are what?






50. _______________ frequently occur when you are in a state of automaticity.