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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When does invisible stereotyping occur?
When whole segments of the population are ignored
Drama & comedy & romance & reality series
Positive because they are easy for viewers to recognize
Focus on steps in the process
2. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Medical workers
Small
Immediate
They eliminated the legal barrier to competition across markets
3. Give an example of the content of messages
The company that owns the platform also develops the games and distributes them
They are interactive
Antisocial vs prosocial
1950s
4. What do interactive games have the power to do?
Typical level of risk for an event
Dramas and situation comedies
Condition audiences for repeat exposures
More likely to appear in comedies than dramas
5. In the formula & What are the 2 constraints?
By medium & society
Conservative
A temporary effect
Concentration & consolidation & centralization
6. Describe baseline effects.
Harder
Medical workers
Temporary
Typical level of risk for an event
7. In what 6 ways is advertising deceptive?
Can be at risk & shaped by media & own life factors
Real world vs media world
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Institutions
8. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Media content
Cognitive
Dramas and situation comedies
9. What is our personal locus made up of?
1980s & 1990s
Goals & drives
Positive because they are easy for viewers to recognize
Conflict & climax & resolution
10. What was the first form of media games?
Ads making implicit claims that cannot be tested for the truth
Immediate and long-term
CEOs holding a greater concentration of power
Arcade games
11. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Good vs evil
Being immersed deeply in a task that they lose track of time and place
Confusing to the audience
12. The internet is considered a viral spiral because it _________ innovation due to its network structure
Localism
Process effects
Concentration & consolidation & centralization
Promotes
13. the rationale for regulation in broadcasting is based on what?
Advertisers manipulating us into buying things we don't need
Explorers & socializers & achievers & controllers
Process effects
Public interest & prevention of monopolies & promoting diversity
14. What is the ability to be creative?
65+ years of age
To compare the tragic characters & make the audience feel better
Fluid intelligence
People share their work through open web sites
15. What are the three states of personal factors in fluctuation?
Conglomerate
Psychological & emotional & cognitive
Media deregulation
Institutions & society & individuals
16. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Dramas and situation comedies
Baseline & fluctuation
Media and personal
17. Describe fluctuation effects.
Macro-level effects
Temporary
Long-term
When you focus on the steps in the process
18. What is a wiki?
Websites that allow users to add & edit material
Ads making implicit claims that cannot be tested for the truth
Try to solve the plot
The control of important institutions in the hads of all people
19. What is a mystery?
Determines a person's media exposure habits
Social and economic
Try to solve the plot
Media and personal
20. What must happen during television before commercial break?
To compare the tragic characters & make the audience feel better
Action must build up
60%
Physiological
21. What must happen during television before commercial break?
Concentration
An attitudinal-type effect
Action must build up
Cognitive & emotional & moral
22. What are the three personal factors of fluctuation?
Concentrated
Displacement of other activities
Motivations & states & degree of identification
Try to solve the plot
23. What is flow?
Explorers & socializers & achievers & controllers
Being immersed deeply in a task that they lose track of time and place
Can be addictive
Relates to the unconscious effects of advertising
24. Many media effects are...
Cognitive & emotional & moral
Intentional
Factual and social
To compare the tragic characters & make the audience feel better
25. In what way (s) does advertising make us too materialistic?
Condition audiences for repeat exposures
Relates to the unconscious effects of advertising
Small
We keep asking for more products
26. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Goals & drives
Localism and efficiency
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
27. What are the four controversial content elements?
Sex & violence & language & sexual orientation
During an exposure to a particular message
1950s
When game developers market their game code to other game developers
28. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Cognitive
Action must build up
Crystalline & fluid
29. When does visible stereotyping occur?
Public interest & prevention of monopolies & promoting diversity
Media concentration & media deregulation
Simplistic and objectionable ways
Real world vs media world
30. What are the three types of concentration?
Horizontal & vertical & conglomerate
Stereotypes
An attitudinal-type effect
More likely to appear in comedies than dramas
31. There is a trend of ______________ of ownership in the media
Deceptive
Federal Communications Commission
Concentration
Always occurring
32. People with the ___________________ learn the most from the media
Largest amount of knowledge
Dramas and situation comedies
World of Warcraft & $15 per month & an online game & most successful video game in the world
Institutions
33. What are some fluctuation factors?
During an exposure to a particular message
Establish awareness of products & existence of products
State of mind & motivation & & degree of identification
Drama & comedy & romance & reality series
34. What marital status is more represented on tv?
Conflict & climax & resolution
Psychological & emotional & cognitive
People have control and control is decentralized
More married women
35. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Largest amount of knowledge
Crystalline intelligence
The media can provide us with information
36. _______________ frequently occur when you are in a state of automaticity.
Determines a person's media exposure habits
Unintentional effects
Focus on steps in the process
Cognitive & emotional & moral
37. What are the two types of responsibilites in advertising?
Dramas and situation comedies
Social and economic
Recognize elements of the story
Conflict & climax & resolution
38. Long-term effects are ________ to notice than immediate effects.
Harder
Crystalline intelligence
Happiness is found in having things
Concentration
39. What are some fluctuation factors?
Largest amount of knowledge
Baseline and fluctuation
Process effects
State of mind & motivation & & degree of identification
40. When did the innovation stage for interactive media games begin?
1950s
Drama & comedy & romance & reality series
Easily noticable
Richer
41. People with the ___________________ learn the most from the media
Real world vs media world
Largest amount of knowledge
Regulate
Tragedy & mystery & action/horror
42. Describe fluctuation effects.
Field independency & type of intelligence & type of thinking & conceptual differentiation
Typical level of risk for an event
Temporary
Unintentional effects
43. What are the three parts of efficiency?
Psychological & emotional & cognitive
An informed decision
Concentration & consolidation & centralization
Sex & violence & language & sexual orientation
44. When does a digital game player get deeply immersed in the game and loses all track of time and place?
60%
Can be at risk & shaped by media & own life factors
Conservative
Flow
45. What percent of a typical newspaper is advertising?
60%
Relaxing regulations
Broadcasters to serve the public interest & convenience & and necessity
Unintentional effects
46. What is the middleware market?
When game developers market their game code to other game developers
Antisocial vs prosocial
Long-term
When fewer people control the media& there's a narrow range of voices
47. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Intentional
Invisible & visible
Cognitive
When you focus on the steps in the process
48. What does localism serve the needs of?
Concentrated
They are interactive
Individuals and society
During an exposure to a particular message
49. What is efficiency?
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50. what happens in the media concentration?
Ownership rules are relaxed
Conceptual differentiation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Telescoping