Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. According to the _______________ is the most challenging medium for telling stories






2. The video industry has 'a good deal of vertical integration'. What does this mean?






3. What government organization monitors tv and radio programming to determine if it is obscene or not?






4. The pattern of the population of television characters is ______ the pattern of people in the real world






5. What are the four cognitive abilities?






6. What are the six main criticisms of advertising?






7. The three forces that have shaped the development of the interactive mass media






8. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






9. Like other media & the internet is now mature enough to suffer from...






10. Unintentional effects often occur when we are in a state of...






11. What are the three types of concentration?






12. What do interactive games have the power to do?






13. What are the two types of factors in fluctuation?






14. What is an effect that happens during exposure to the media messages?






15. Describe fluctuation effects.






16. What was it when ownership rules were relaxed?






17. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






18. What are the two types of thinking?






19. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






20. When a digital game has been designed well & it delivers an experience to players through what?






21. interactive media games are In what stage of development?






22. What is the most prevalent media effect?






23. the two most dominant genres in prime-time television from the 1970s-1990s were what?






24. What are examples of baseline factors?






25. What is a mystery?






26. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






27. The media can have long and short term effects on what?






28. What are the four cognitive abilities?






29. What is localism?






30. Like other media & the internet is now mature enough to suffer from...






31. _______________ frequently occur when you are in a state of automaticity.






32. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






33. What is the natural ability to distinguish the signal and the noise in any message?






34. What are the 3 developmental maturities?






35. What is a baseline effect?






36. The media can have long and short term effects on what?






37. What was it when ownership rules were relaxed?






38. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






39. What marital status is more represented on tv?






40. When does a digital game player get deeply immersed in the game and loses all track of time and place?






41. What is baseline effects?






42. What are the 3 subgenres of drama?






43. what force competes against the ethnic of localism?






44. What is one of the characteristics that differentiate mass media games or video games from other mass media?






45. People with the ___________________ learn the most from the media






46. What is action/horror?






47. Creators use the formula to do what?






48. Consumers use the formula to do what?






49. The number of ads for _______________ increases each year






50. In tv & gays are what?