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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the most prevalent media effect?
Manifest and process
Cognitive
State
Crystalline intelligence
2. What are the four genres in the formula?
Cognitive & emotional & moral
Macro-level effects
Drama & comedy & romance & reality series
Conservative
3. What was the first form of media games?
Arcade games
Motivations & states & degree of identification
Media and personal
Focus on steps in the process
4. What are the 3 media factors in fluctuation?
Conservative
Conglomerate
Media and messages
Content of messages & context of portrayals & cognitive complexity of content
5. People with the ___________________ learn the most from the media
Typical level of risk for an event
Largest amount of knowledge
Can be addictive
Manifest effect
6. What are characteristics that have shaped the development of interactive media?
Websites that allow users to add & edit material
Media content
Conglomerate
Shared commons & need for social connection & & attraction of advertisers
7. What are the two types of factors in fluctuation?
Media and personal
Conceptual differentiation
Younger age
Concentrated
8. What are the two types of thinking?
Field independency
Concentrated
Vertical and lateral
Crysalline and fluid
9. What is our personal locus made up of?
Displacement of other activities
Media deregulation
Goals & drives
CEOs holding a greater concentration of power
10. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Desensitization
60%
Media concentration & media deregulation
11. What are the three states of personal factors in fluctuation?
An attitudinal-type effect
When you focus on the steps in the process
Broadcasters to serve the public interest & convenience & and necessity
Psychological & emotional & cognitive
12. What are the two long-term attitudinal effects?
1950s
Intentional
Cultivation & reinforcement
Sex & violence & language & sexual orientation
13. What are the three states of personal factors in fluctuation?
Concentrated
Psychological & emotional & cognitive
Vertical and lateral
When fewer people control the media& there's a narrow range of voices
14. What is the natural ability to distinguish the singal and the noise in any message?
Crysalline and fluid
Sex & violence & language & sexual orientation
Field independency
Conceptual differentiation
15. What does the personal locus do?
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16. According to the _______________ is the most challenging medium for telling stories
Text & television
1950s
Crystalline intelligence
Whites
17. The business trend to consolidate has grown stronger than the government's impulse to...
Toilets & schools & video games & etc.
Regulate
Create successful products
Promotes
18. What are the 3 subgenres of drama?
Deceptive
Process effects
Advertisers manipulating us into buying things we don't need
Tragedy & mystery & action/horror
19. The three forces that have shaped the development of the interactive mass media
Discrimination and poverty impacting their lives
Shared commons & need for social networking & attraction of advertising support
Invisible & visible
When whole segments of the population are ignored
20. What are the two types of responsibilites in advertising?
Social and economic
High paid
Being immersed so deeply into a task so they lose track of all time and place
Attitudinal
21. What are the six baseline influencing factors?
Text & television
High paid
Temporary
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
22. what three forces shape the development of interactive media?
Promotes
Shared commons & need for social contact & attraction of advertisers
Field independency & type of intelligence & type of thinking & conceptual differentiation
Field independency
23. In the formula & What are the 2 constraints?
Media concentration & media deregulation
Unintentional effects
By medium & society
We keep asking for more products
24. What are the two types of process effects?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Institutions & society & individuals
Baseline and fluctuation
Concentration
25. Playing interactive video games & particularly MMORPGs...
Relaxing regulations
Prescription drugs
Emotional
Can be addictive
26. what happens in the media concentration?
Small
Typical level of risk for an event
Concentration & consolidation & centralization
Ownership rules are relaxed
27. What is telescoping?
By medium & society
Vertical and lateral
Pay for placement
Focus on steps in the process
28. What do megamergers result in?
Manifest effect
Horizontal
CEOs holding a greater concentration of power
Conflict & climax & resolution
29. What percent of a typical newspaper is advertising?
Vertical and lateral
Concentrated
Attitudinal
60%
30. What age is more represented on tv?
Localism and efficiency
Attitudinal
Younger age
Pay for placement
31. when does immediate effects occur?
Relates to the unconscious effects of advertising
The creation & formulas & & the social values of consumers
During an exposure to a particular message
Verbal violence
32. Issues of concern regarding merger activity includes what?
Establish awareness of products & existence of products
When game developers market their game code to other game developers
Deregulation & change in content & lack of access
Manifest effect
33. What is subliminal advertising
Media concentration & media deregulation
Concentration & consolidation & centralization
Relates to the unconscious effects of advertising
People share their work through open web sites
34. What are the four types of niche audiences?
Cognitive
Explorers & socializers & achievers & controllers
Websites that allow users to add & edit material
Hawaiian word wikiwiki
35. Give an example of the content of messages
Antisocial vs prosocial
Manifest effect
Desensitization
Field independency & type of intelligence & type of thinking & conceptual differentiation
36. Your _______ when you consume media content can alter your perception of and reaction to the content?
Establish awareness of products & existence of products
Opinions & beliefs & and values
Attitudinal
State
37. What is telescoping?
When you focus on the steps in the process
Concentration & consolidation & centralization
Conglomerate
Largest amount of knowledge
38. What is subliminal advertising
Content of messages & context of portrayals & cognitive complexity of content
Relates to the unconscious effects of advertising
Media concentration & media deregulation
More married women
39. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Media content
Localism
Temporary
40. What was the biggest deal between any two media companies?
Viacom & CBS
Determines a person's media exposure habits
Fluid intelligence
Psychological & emotional & cognitive
41. What are the two major effects from the telecommunications competition & deregulation act of 1996?
The company that owns the platform also develops the games and distributes them
Opinions & beliefs & and values
Media concentration & media deregulation
Field independency & type of intelligence & type of thinking & conceptual differentation
42. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Typical level of risk for an effect
Discrimination and poverty impacting their lives
Verbal violence
43. What is baseline effects?
Conflict & climax & resolution
Required broadcasters to serve the public's interest & convenience & & necessity
Manifest and process
Typical level of risk for an effect
44. Where does the term wiki come from?
Institutions & society & individuals
Telescoping
Hawaiian word wikiwiki
Media concentration
45. What age is more represented on tv?
Medical workers
Good vs evil
Younger age
Prescription drugs
46. What are the two types of thinking?
Vertical and lateral
Promotes
Unintentional effects
Richer
47. Many media effects are...
Typical level of risk for an effect
Can be at risk & shaped by media & own life factors
Opportunities vs addictions & goals
Intentional
48. What is the natural ability to distinguish the signal and the noise in any message?
Cognitive & emotional & moral
Field independency
Individuals and society
Opinions & beliefs & and values
49. What are the two types of intelligence?
Crystalline & fluid
Dramas and situation comedies
State
Conflict
50. What is the ability to memorize facts?
Good vs evil
State
Crystalline intelligence
Deceptive