Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is puffery?






2. What are the 3 developmental maturities?






3. What does attitudinal effects create and shape?






4. What are characteristics that have shaped the development of interactive media?






5. What is an effect that happens during exposure to the media messages?






6. What is our personal locus made up of?






7. What are the three types of concentration?






8. The video industry has 'a good deal of vertical integration'. What does this mean?






9. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






10. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






11. Where does the term wiki come from?






12. What government organization monitors tv and radio programming to determine if it is obscene or not?






13. Values that are reflected in entertainment messages include what?






14. What does a cognitive-effect means?






15. What is a wiki?






16. according to the textbook & _____ are more likely to be represented in the television world than the real world.






17. Although African Americans are represented on television & portrayals rarely include....






18. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






19. Name the two types of process effects?






20. What are the two types of responsibilites in advertising?






21. What did the Communications Act of 1934 require?






22. What is the long-term behavioral effect?






23. What is fluctuation effect?






24. What is a baseline effect?






25. Issues of concern regarding merger activity includes what?






26. to end up at the top of a Google search & a website must what?






27. ______ are the influences we experience constantly from our exposure to media messages?






28. Every day & our baseline of media effects what?






29. What is Web 2.0?






30. What was the first form of media games?






31. What does the personal locus do?


32. What is the natural ability to distinguish the singal and the noise in any message?






33. What is flow?






34. Many media effects are...






35. What is the ability to be creative?






36. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






37. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






38. What is action/horror?






39. The three forces that have shaped the development of the interactive mass media






40. _______________ frequently occur when you are in a state of automaticity.






41. Popular criticism about advertising includes what?


42. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






43. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






44. What do interactive games have the power to do?






45. Give an example of the content of messages






46. What are the 3 subgenres of drama?






47. 'Bad' language in the media is what?






48. Describe baseline effects.






49. the rationale for regulation in broadcasting is based on what?






50. What does the term telescoping refer to?