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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Create successful products
Concentration
Conceptual differentiation
2. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Long-term
Physiological
High paid
Media concentration & media deregulation
3. Like media programming companies & advertising agencies are also...
Niche audiences
Prescription drugs
Manifest effect
Concentrated
4. What is Web 2.0?
People share their work through open web sites
Media concentration & media deregulation
Easily noticable
Long-term
5. what force competes against the ethnic of localism?
Establish awareness of products & existence of products
Efficiency
Being immersed so deeply into a task so they lose track of all time and place
Different from
6. There is a trend of ______________ of ownership in the media
Focus on steps in the process
When game developers market their game code to other game developers
Concentration
Deregulation & change in content & lack of access
7. What are the two timing factors?
Real world vs media world
Opinions & beliefs & and values
Immediate and long-term
Invisible & visible
8. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
A temporary effect
Crystalline & fluid
Sex & violence & language & sexual orientation
9. What are the two types of responsibilites in advertising?
Social and economic
An attitudinal-type effect
Crystalline & fluid
Emotional
10. What are the three types of concentration?
Being immersed deeply in a task that they lose track of time and place
Media concentration
Small
Horizontal & vertical & conglomerate
11. Long-term effects are ________ to notice than immediate effects.
Harder
Social and economic
Recognize elements of the story
By medium & society
12. Values that are reflected in entertainment messages include what?
Emotional
Younger age
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Happiness is found in having things
13. What are the two types of media effects?
Temporary
Baseline & fluctuation
The creation & formulas & & the social values of consumers
Manifest and process
14. What ethnicity is overrepresented on tv?
Field independency
Required broadcasters to serve the public's interest & convenience & & necessity
Media concentration
Whites
15. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Print vs tv news
Sex & violence & language & sexual orientation
State of mind & motivation & & degree of identification
16. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
High paid
Media deregulation
Massively Multiplayer Online Role Playing Game
17. What is a belief that control of important institutions should be in the hands of many through decentralization?
When whole segments of the population are ignored
Localism
Influences
State
18. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Conceptual differentiation
Dramas and situation comedies
Crystalline & fluid
Try to solve the plot
19. What are the two types of process effects?
Crystalline & fluid
Strong personal locus
Baseline and fluctuation
Penetration
20. What is the ability to memorize facts?
Discrimination and poverty impacting their lives
Crystalline intelligence
Automaticy
Deregulation & change in content & lack of access
21. When does visible stereotyping occur?
Simplistic and objectionable ways
Manifest effect
A digital game player's focus on steps in the process
Opportunities vs addictions & goals
22. According to the _______________ is the most challenging medium for telling stories
Verbal violence
Simplistic and objectionable ways
Conceptual differentiation
Text & television
23. According to the _______________ is the most challenging medium for telling stories
Wikis
Displacement of other activities
Can be at risk & shaped by media & own life factors
Text & television
24. when does immediate effects occur?
Flow
During an exposure to a particular message
Prescription drugs
Concentration
25. What was the first form of media games?
Can be addictive
Arcade games
African Americans
Localism
26. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Physiological
Focus on steps in the process
Stereotypes
27. What was it when ownership rules were relaxed?
Conceptual differentiation
Media concentration
The media can provide us with information
Shared commons & need for social contact & attraction of advertisers
28. What are the six baseline influencing factors?
Media concentration & media deregulation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
African Americans
Penetration
29. Who does marketing target?
Regulate
Niche audiences
Desensitization
Explorers & socializers & achievers & controllers
30. What is the ability to be creative?
Fluid intelligence
Media content
The media can provide us with information
Psychological & emotional & cognitive
31. What do interactive games have the power to do?
Concentration
Being immersed deeply in a task that they lose track of time and place
Condition audiences for repeat exposures
Viacom & CBS
32. When did megamergers become popular?
State
Invisible & visible
1980s & 1990s
Immediate and long-term
33. What do media exposure habits focus its attention on?
Concentration & consolidation & centralization
Many companies
Simplistic and objectionable ways
Media and messages
34. What is one of the characteristics that differentiate mass media games or video games from other mass media?
State of mind & motivation & & degree of identification
Flow & telescoping
Federal Communications Commission
They are interactive
35. What is a belief that control of important institutions should be in the hands of many through decentralization?
Process effects
Localism
When you focus on the steps in the process
Shared commons & need for social networking & attraction of advertising support
36. In the formula & What are the 2 constraints?
Media concentration
World of Warcraft & $15 per month & an online game & most successful video game in the world
By medium & society
Emotional
37. What ethnicity is overrepresented on tv?
Whites
Websites that allow users to add & edit material
Can be at risk & shaped by media & own life factors
Penetration
38. What was the biggest deal between any two media companies?
Localism
The media can provide us with information
Macro-level effects
Viacom & CBS
39. What was the first form of media games?
Content of messages & context of portrayals & cognitive complexity of content
Confusing to the audience
Being immersed so deeply into a task so they lose track of all time and place
Arcade games
40. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Conflict & climax & resolution
Desensitization
Toilets & schools & video games & etc.
41. In order to become media literate in interactive media & what do we need to establish?
Physiological
Opportunities vs addictions & goals
Localism
Required broadcasters to serve the public's interest & convenience & & necessity
42. to end up at the top of a Google search & a website must what?
Pay for placement
State
Immediate
Unintentional effects
43. When creating a new tv series & producers must work around various constraints. What are some constraints?
Invisible & visible
The creation & formulas & & the social values of consumers
The typical level of risk for an effect
Field independency & type of intelligence & type of thinking & conceptual differentiation
44. What are the four genres in the formula?
Horizontal & vertical & conglomerate
Typical level of risk for an event
Drama & comedy & romance & reality series
Create successful products
45. What age is more represented on tv?
Crysalline and fluid
Localism
Younger age
Male
46. Like media programming companies & advertising agencies are also...
Developmental maturity & knowledge structures & media exposure habits
Concentrated
Opportunities vs addictions & goals
Toilets & schools & video games & etc.
47. What are the two main components in the demographics pattern?
Conflict
Horizontal
Real world vs media world
Federal Communications Commission
48. What marital status is more represented on tv?
People have control and control is decentralized
Institutions & society & individuals
More married women
Confusing to the audience
49. What are the 3 media factors in fluctuation?
Conceptual differentiation
Horizontal & vertical & conglomerate
Content of messages & context of portrayals & cognitive complexity of content
African Americans
50. What are the four types of niche audiences?
Required broadcasters to serve the public's interest & convenience & & necessity
Desensitization
Explorers & socializers & achievers & controllers
Manifest and process