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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Being immersed so deeply into a task so they lose track of all time and place
Social and economic
When whole segments of the population are ignored
2. Like media programming companies & advertising agencies are also...
Try to solve the plot
Strong personal locus
Concentrated
Toilets & schools & video games & etc.
3. What are the two types of intelligence?
Content of messages & context of portrayals & cognitive complexity of content
Goals & drives
Crystalline & fluid
Largest amount of knowledge
4. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Localism
Media concentration & media deregulation
Being immersed so deeply into a task so they lose track of all time and place
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
5. What is localism?
The control of important institutions in the hads of all people
Niche audiences
Richer
Vertical and lateral
6. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Typical level of risk for an event
Media concentration & media deregulation
Cognitive
Print vs tv news
7. What are the four types of niche audiences?
Can be addictive
Determines a person's media exposure habits
Explorers & socializers & achievers & controllers
Automaticy
8. what types of audiences have marketers of digital games identified as?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
By medium & society
Explorers & socializers & achievers & controllers
1980s & 1990s
9. What did the Communications Act of 1934 require?
Concentration
Broadcasters to serve the public interest & convenience & and necessity
Conflict & climax & resolution
The typical level of risk for an effect
10. What is fluctuation effect?
Cognitive
A temporary effect
Baseline and fluctuation
Localism and efficiency
11. Which type of violence is most prevalent on television?
Broadcasters to serve the public interest & convenience & and necessity
We keep asking for more products
Verbal violence
When whole segments of the population are ignored
12. What gender is more popular on tv?
CEOs holding a greater concentration of power
Opportunities vs addictions & goals
Male
Localism
13. What was the biggest deal between any two media companies?
Different from
Field independency
Viacom & CBS
Immediate
14. When does invisible stereotyping occur?
60%
Conceptual differentiation
When whole segments of the population are ignored
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
15. when does immediate effects occur?
Pay for placement
When fewer people control the media& there's a narrow range of voices
During an exposure to a particular message
Explorers & socializers & achievers & controllers
16. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
They are interactive
More married women
17. In what way (s) does advertising make us too materialistic?
Male
We keep asking for more products
Sex & violence & language & sexual orientation
Conservative
18. What does the personal locus do?
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19. What are the two types of media effects?
Emotional
Manifest and process
The creation & formulas & & the social values of consumers
Niche audiences
20. What was the biggest deal between any two media companies?
Small
Try to solve the plot
Manifest and process
Viacom & CBS
21. What are the three elements to a general story formula?
Baseline & fluctuation
Concentration
Conflict & climax & resolution
Richer
22. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
CEOs holding a greater concentration of power
Different from
World of Warcraft & $15 per month & an online game & most successful video game in the world
23. What ethnicity is overrepresented on tv?
An attitudinal-type effect
Concentration & consolidation & centralization
Hawaiian word wikiwiki
Whites
24. When creating a new tv series & producers must work around various constraints. What are some constraints?
Happiness is found in having things
The creation & formulas & & the social values of consumers
Emotional
Harder
25. What marital status is more represented on tv?
More married women
Try to solve the plot
Discrimination and poverty impacting their lives
Harder
26. What is efficiency?
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27. The pattern of the population of television characters is ______ the pattern of people in the real world
Vertical and lateral
Explorers & socializers & achievers & controllers
Different from
Richer
28. The number of ads for _______________ increases each year
Websites that allow users to add & edit material
Content of messages & context of portrayals & cognitive complexity of content
Prescription drugs
Concentration & consolidation & centralization
29. What is flow?
Being immersed deeply in a task that they lose track of time and place
Massively Multiplayer Online Role Playing Game
Emotional
Drama & comedy & romance & reality series
30. Media ownership has big impact on...
Media content
Crystalline & fluid
Create successful products
Developmental maturity & knowledge structures & media exposure habits
31. What are the two types of process effects?
Different from
Try to solve the plot
Baseline and fluctuation
CEOs holding a greater concentration of power
32. What is localism?
Federal Communications Commission
Conceptual differentiation
The control of important institutions in the hads of all people
Manifest effect
33. Like media programming companies & advertising agencies are also...
Cultivation & reinforcement
When game developers market their game code to other game developers
Confusing to the audience
Concentrated
34. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Telescoping
We keep asking for more products
Vertical and lateral
35. Although African Americans are represented on television & portrayals rarely include....
Field independency
65+ years of age
Discrimination and poverty impacting their lives
Flow & telescoping
36. What are the three parts of efficiency?
Social and economic
Vertical and lateral
Concentration & consolidation & centralization
Baseline & fluctuation
37. The intended effects of ads include what?
Conceptual differentiation
During an exposure to a particular message
Establish awareness of products & existence of products
An informed decision
38. What do media exposure habits focus its attention on?
Viacom & CBS
Desensitization
Strong personal locus
Media and messages
39. In tv & gays are what?
Content of messages & context of portrayals & cognitive complexity of content
When fewer people control the media& there's a narrow range of voices
More likely to appear in comedies than dramas
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
40. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
When game developers market their game code to other game developers
Telescoping
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
41. 'Bad' language in the media is what?
Factual and social
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Desensitization
An informed decision
42. What is the ability to be creative?
Fluid intelligence
Websites that allow users to add & edit material
Hawaiian word wikiwiki
Content of messages & context of portrayals & cognitive complexity of content
43. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
An attitudinal-type effect
When game developers market their game code to other game developers
Fluid intelligence
44. What do media exposure habits focus its attention on?
Vertical
Sex & violence & language & sexual orientation
Regulate
Media and messages
45. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Tragedy & mystery & action/horror
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Massively Multiplayer Online Role Playing Game
46. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Manifest and process
Factual and social
6
47. What is the natural ability to distinguish the signal and the noise in any message?
State
60%
To compare the tragic characters & make the audience feel better
Field independency
48. What are the two types of responsibilites in advertising?
Social and economic
Opportunities vs addictions & goals
A temporary effect
Concentrated
49. What does a cognitive-effect means?
Recognize elements of the story
The media can provide us with information
The creation & formulas & & the social values of consumers
Vertical
50. What are the three personal factors of fluctuation?
Macro-level effects
Concentration & consolidation & centralization
Vertical and lateral
Motivations & states & degree of identification