Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is efficiency?

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2. What government organization monitors tv and radio programming to determine if it is obscene or not?






3. What does a cognitive-effect means?






4. In order to appeal to audiences & most stories begin with what?






5. What does attitudinal effects create and shape?






6. What are the two types of intelligence?






7. What are some fluctuation factors?






8. Describe product claims?






9. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






10. The business trend to consolidate has grown stronger than the government's impulse to...






11. What are the 3 developmental maturities?






12. In the formula & What are the 2 constraints?






13. What happens in the media deregulation?






14. What are the two types of intelligence?






15. when does immediate effects occur?






16. What did the Communications Act of 1934 require?






17. What does localism serve the needs of?






18. What percent of a typical newspaper is advertising?






19. In what 6 ways is advertising deceptive?






20. What are the two types of thinking?






21. What do interactive games have the power to do?






22. In what way (s) does advertising make us too materialistic?






23. The video industry has 'a good deal of vertical integration'. What does this mean?






24. according to the textbook & _____ are more likely to be represented in the television world than the real world.






25. What is a physiological effect?






26. What was it when ownership rules were relaxed?






27. What is flow?






28. What are the two long-term attitudinal effects?






29. Your _______ when you consume media content can alter your perception of and reaction to the content?






30. What is baseline effects?






31. Long-term effects are ________ to notice than immediate effects.






32. Creators use the formula to do what?






33. What are the three parts of efficiency?






34. What gender is more popular on tv?






35. What are the two types of factors in fluctuation?






36. In the formula & What are the 2 constraints?






37. What are the two types of thinking?






38. ________ are beneficial because they allow for the creation of collective knowledge






39. What are some examples of where advertisements can be found?






40. Who does marketing target?






41. What are the three elements to a general story formula?






42. What do interactive games have the power to do?






43. _______________ frequently occur when you are in a state of automaticity.






44. People with the ___________________ learn the most from the media






45. What are the three personal factors of fluctuation?






46. what happens in the media concentration?






47. The media can have long and short term effects on what?






48. Consumers use the formula to do what?






49. What are the two types of intelligence?






50. Describe fluctuation effects.