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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. According to the _______________ is the most challenging medium for telling stories
Automaticy
1950s
Ads making implicit claims that cannot be tested for the truth
Text & television
2. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Typical level of risk for an effect
Influences
Conflict
3. What government organization monitors tv and radio programming to determine if it is obscene or not?
Promotes
Federal Communications Commission
Websites that allow users to add & edit material
Required broadcasters to serve the public's interest & convenience & & necessity
4. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Field independency & type of intelligence & type of thinking & conceptual differentation
Action must build up
Crystalline & fluid
5. What are the four cognitive abilities?
Websites that allow users to add & edit material
Field independency & type of intelligence & type of thinking & conceptual differentiation
Content of messages & context of portrayals & cognitive complexity of content
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
6. What are the six main criticisms of advertising?
We keep asking for more products
Horizontal & vertical & conglomerate
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
60%
7. The three forces that have shaped the development of the interactive mass media
Media content
Arcade games
Crysalline and fluid
Shared commons & need for social networking & attraction of advertising support
8. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Desensitization
Physiological
Cognitive & emotional & moral
Verbal violence
9. Like other media & the internet is now mature enough to suffer from...
Try to solve the plot
By medium & society
Concentration
Media deregulation
10. Unintentional effects often occur when we are in a state of...
Cognitive
Vertical and lateral
Automaticy
Can be at risk & shaped by media & own life factors
11. What are the three types of concentration?
Horizontal & vertical & conglomerate
Harder
Vertical
Media and personal
12. What do interactive games have the power to do?
Conglomerate
Many companies
Condition audiences for repeat exposures
Advertisers manipulating us into buying things we don't need
13. What are the two types of factors in fluctuation?
Telescoping
Strong personal locus
Vertical
Media and personal
14. What is an effect that happens during exposure to the media messages?
Immediate
They eliminated the legal barrier to competition across markets
CEOs holding a greater concentration of power
Field independency
15. Describe fluctuation effects.
Vertical and lateral
Tragedy & mystery & action/horror
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Temporary
16. What was it when ownership rules were relaxed?
Arcade games
Media concentration
Explorers & socializers & achievers & controllers
Conflict
17. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Field independency & type of intelligence & type of thinking & conceptual differentation
Conservative
Media concentration
Good vs evil
18. What are the two types of thinking?
Media and personal
Public interest & prevention of monopolies & promoting diversity
3%
Vertical and lateral
19. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Can be at risk & shaped by media & own life factors
Institutions
Good vs evil
65+ years of age
20. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Shared commons & need for social connection & & attraction of advertisers
Real world vs media world
Vertical
21. interactive media games are In what stage of development?
The control of important institutions in the hads of all people
Penetration
Media and messages
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
22. What is the most prevalent media effect?
3%
Relates to the unconscious effects of advertising
Crystalline intelligence
Cognitive
23. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Goals & drives
The media can provide us with information
Conflict & climax & resolution
Dramas and situation comedies
24. What are examples of baseline factors?
Localism and efficiency
Developmental maturity & knowledge structures & media exposure habits
People have control and control is decentralized
Displacement of other activities
25. What is a mystery?
Deceptive
Verbal violence
Immediate
Try to solve the plot
26. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Broadcasters to serve the public interest & convenience & and necessity
Vertical
3%
Manifest and process
27. The media can have long and short term effects on what?
Media and messages
Create successful products
Toilets & schools & video games & etc.
Institutions & society & individuals
28. What are the four cognitive abilities?
Regulate
Concentration & consolidation & centralization
Largest amount of knowledge
Field independency & type of intelligence & type of thinking & conceptual differentation
29. What is localism?
Required broadcasters to serve the public's interest & convenience & & necessity
The creation & formulas & & the social values of consumers
Media and messages
The control of important institutions in the hads of all people
30. Like other media & the internet is now mature enough to suffer from...
Concentration
Websites that allow users to add & edit material
Media and messages
Flow & telescoping
31. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
Good vs evil
Opportunities vs addictions & goals
Strong personal locus
32. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Efficiency
Richer
Intentional
Physiological
33. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Crystalline & fluid
Conceptual differentiation
Media concentration
34. What are the 3 developmental maturities?
CEOs holding a greater concentration of power
Cognitive & emotional & moral
Required broadcasters to serve the public's interest & convenience & & necessity
3%
35. What is a baseline effect?
The typical level of risk for an effect
Public interest & prevention of monopolies & promoting diversity
Medical workers
Motivations & states & degree of identification
36. The media can have long and short term effects on what?
Create successful products
Institutions & society & individuals
Vertical and lateral
Conflict
37. What was it when ownership rules were relaxed?
Antisocial vs prosocial
Localism
Flow & telescoping
Media concentration
38. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Hawaiian word wikiwiki
Largest amount of knowledge
Required broadcasters to serve the public's interest & convenience & & necessity
Media concentration & media deregulation
39. What marital status is more represented on tv?
Being immersed deeply in a task that they lose track of time and place
More married women
60%
Easily noticable
40. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Temporary
Focus on steps in the process
Typical level of risk for an effect
41. What is baseline effects?
Shared commons & need for social connection & & attraction of advertisers
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
3%
Typical level of risk for an effect
42. What are the 3 subgenres of drama?
Localism and efficiency
Flow
Developmental maturity & knowledge structures & media exposure habits
Tragedy & mystery & action/horror
43. what force competes against the ethnic of localism?
State of mind & motivation & & degree of identification
A digital game player's focus on steps in the process
Efficiency
Intentional
44. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Many companies
Conflict & climax & resolution
Psychological & emotional & cognitive
45. People with the ___________________ learn the most from the media
Field independency & type of intelligence & type of thinking & conceptual differentiation
Whites
Largest amount of knowledge
Arcade games
46. What is action/horror?
Crystalline intelligence
Pay for placement
Field independency
Good vs evil
47. Creators use the formula to do what?
Shared commons & need for social contact & attraction of advertisers
Manifest effect
Create successful products
Localism and efficiency
48. Consumers use the formula to do what?
Happiness is found in having things
Younger age
Print vs tv news
Recognize elements of the story
49. The number of ads for _______________ increases each year
Emotional
Prescription drugs
Younger age
Invisible & visible
50. In tv & gays are what?
Individuals and society
Being immersed deeply in a task that they lose track of time and place
More likely to appear in comedies than dramas
Medical workers