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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of process effects?
Verbal violence
Baseline and fluctuation
Crystalline intelligence
High paid
2. What is baseline effects?
CEOs holding a greater concentration of power
Prescription drugs
Shared commons & need for social contact & attraction of advertisers
Typical level of risk for an effect
3. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Process effects
Toilets & schools & video games & etc.
Immediate
4. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Websites that allow users to add & edit material
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Field independency & type of intelligence & type of thinking & conceptual differentation
5. What are the three types of concentration?
Flow & telescoping
60%
Horizontal & vertical & conglomerate
Deceptive
6. What is the most prevalent media effect?
People share their work through open web sites
Horizontal & vertical & conglomerate
Cognitive
Media concentration & media deregulation
7. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Content of messages & context of portrayals & cognitive complexity of content
Largest amount of knowledge
Automaticy
8. The business trend to consolidate has grown stronger than the government's impulse to...
Fluid intelligence
Regulate
Explorers & socializers & achievers & controllers
Concentration & consolidation & centralization
9. What is telescoping?
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentration
Focus on steps in the process
Baseline and fluctuation
10. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Websites that allow users to add & edit material
Richer
Manifest effect
6
11. Over time & the government has been _______________ with regard to who controls the media
The typical level of risk for an effect
Opportunities vs addictions & goals
Discrimination and poverty impacting their lives
Relaxing regulations
12. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
1950s
An informed decision
Motivations & states & degree of identification
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
13. What are the six main criticisms of advertising?
Media deregulation
Antisocial vs prosocial
Cognitive & emotional & moral
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
14. What are the four types of niche audiences?
Social and economic
Younger age
Relates to the unconscious effects of advertising
Explorers & socializers & achievers & controllers
15. Your _______ when you consume media content can alter your perception of and reaction to the content?
Largest amount of knowledge
Media concentration & media deregulation
Whites
State
16. What are the two main components in the demographics pattern?
State
Real world vs media world
60%
Viacom & CBS
17. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
CEOs holding a greater concentration of power
Required broadcasters to serve the public's interest & convenience & & necessity
Media content
18. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Flow & telescoping
Media and messages
Many companies
They are interactive
19. What are the 3 media factors in fluctuation?
Text & television
Invisible & visible
Content of messages & context of portrayals & cognitive complexity of content
Public interest & prevention of monopolies & promoting diversity
20. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Temporary
Niche audiences
Federal Communications Commission
21. What was the biggest deal between any two media companies?
Viacom & CBS
Goals & drives
Influence of automatic bodily systems & beyond our conscious control
By medium & society
22. Long-term effects are ________ to notice than immediate effects.
Influence of automatic bodily systems & beyond our conscious control
Stereotypes
Media concentration & media deregulation
Harder
23. What does localism serve the needs of?
Penetration
Simplistic and objectionable ways
Individuals and society
Intentional
24. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Manifest effect
Positive because they are easy for viewers to recognize
Temporary
25. When does invisible stereotyping occur?
Small
When whole segments of the population are ignored
Influences
When you focus on the steps in the process
26. What are examples of baseline factors?
Stereotypes
Verbal violence
Automaticy
Developmental maturity & knowledge structures & media exposure habits
27. The number of ads for _______________ increases each year
Desensitization
Conglomerate
The media can provide us with information
Prescription drugs
28. What do interactive games have the power to do?
Condition audiences for repeat exposures
State
Being immersed deeply in a task that they lose track of time and place
Real world vs media world
29. What must happen during television before commercial break?
Cognitive & emotional & moral
Action must build up
An attitudinal-type effect
Baseline and fluctuation
30. What are the four controversial content elements?
When game developers market their game code to other game developers
Explorers & socializers & achievers & controllers
Conglomerate
Sex & violence & language & sexual orientation
31. The number of ads for _______________ increases each year
Good vs evil
Manifest and process
Influences
Prescription drugs
32. What are the two types of responsibilites in advertising?
Emotional
1950s
Social and economic
Whites
33. What are the three elements to a general story formula?
Broadcasters to serve the public interest & convenience & and necessity
Media concentration
Conflict & climax & resolution
Vertical and lateral
34. What are some examples of where advertisements can be found?
Physiological
Process effects
Create successful products
Toilets & schools & video games & etc.
35. _______________ frequently occur when you are in a state of automaticity.
State of mind & motivation & & degree of identification
Vertical
Public interest & prevention of monopolies & promoting diversity
Unintentional effects
36. What are the two types of thinking?
Small
Vertical and lateral
Deceptive
Explorers & socializers & achievers & controllers
37. What is telescoping?
When you focus on the steps in the process
Toilets & schools & video games & etc.
Concentration
Fluid intelligence
38. What government organization monitors tv and radio programming to determine if it is obscene or not?
By medium & society
Federal Communications Commission
Penetration
Pay for placement
39. What are the four genres in the formula?
Desensitization
Baseline & fluctuation
Drama & comedy & romance & reality series
Institutions & society & individuals
40. What is action/horror?
Good vs evil
Websites that allow users to add & edit material
When you focus on the steps in the process
Viacom & CBS
41. The business trend to consolidate has grown stronger than the government's impulse to...
The control of important institutions in the hads of all people
Localism and efficiency
Flow & telescoping
Regulate
42. What is the natural ability to distinguish the signal and the noise in any message?
Localism and efficiency
Field independency
Focus on steps in the process
Opportunities vs addictions & goals
43. what happens in the media concentration?
Vertical
Federal Communications Commission
Create successful products
Ownership rules are relaxed
44. Playing interactive video games & particularly MMORPGs...
Can be addictive
Determines a person's media exposure habits
Tragedy & mystery & action/horror
Antisocial vs prosocial
45. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Promotes
Media concentration & media deregulation
Largest amount of knowledge
Strong personal locus
46. What are the three types of concentration?
Social and economic
Conservative
Horizontal & vertical & conglomerate
Media content
47. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
A digital game player's focus on steps in the process
Cognitive
Whites
Ads making implicit claims that cannot be tested for the truth
48. What is efficiency?
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49. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Antisocial vs prosocial
Physiological
Viacom & CBS
They are interactive
50. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Confusing to the audience
Ownership rules are relaxed
When whole segments of the population are ignored