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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What did the Communications Act of 1934 require?
Verbal violence
Broadcasters to serve the public interest & convenience & and necessity
Opportunities vs addictions & goals
Crysalline and fluid
2. What is the most prevalent media effect?
Crystalline intelligence
Cognitive
An informed decision
Localism and efficiency
3. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Field independency & type of intelligence & type of thinking & conceptual differentation
Public interest & prevention of monopolies & promoting diversity
6
More married women
4. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Arcade games
Male
Temporary
Localism
5. What two types of information is cognitive made up of?
People have control and control is decentralized
Factual and social
Unintentional effects
They eliminated the legal barrier to competition across markets
6. What is flow?
Psychological & emotional & cognitive
Prescription drugs
Being immersed deeply in a task that they lose track of time and place
Positive because they are easy for viewers to recognize
7. what happens in the media concentration?
3%
Displacement of other activities
Ownership rules are relaxed
Institutions & society & individuals
8. what force competes against the ethnic of localism?
State
3%
Deregulation & change in content & lack of access
Efficiency
9. What are the two timing factors?
Many companies
Immediate and long-term
Dramas and situation comedies
When fewer people control the media& there's a narrow range of voices
10. What is a belief that control of important institutions should be in the hands of many through decentralization?
Different from
More married women
Cognitive & emotional & moral
Localism
11. What is the long-term behavioral effect?
Displacement of other activities
Typical level of risk for an effect
Drama & comedy & romance & reality series
Opinions & beliefs & and values
12. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Confusing to the audience
Ownership rules are relaxed
Hawaiian word wikiwiki
13. Who does marketing target?
Concentration
Niche audiences
Conservative
1950s
14. The business trend to consolidate has grown stronger than the government's impulse to...
6
Field independency & type of intelligence & type of thinking & conceptual differentiation
Regulate
Typical level of risk for an event
15. Long-term effects are ________ to notice than immediate effects.
Unintentional effects
Harder
Individuals and society
Institutions
16. Playing interactive video games & particularly MMORPGs...
More married women
Immediate and long-term
Can be addictive
Discrimination and poverty impacting their lives
17. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Small
By medium & society
Can be addictive
Explorers & socializers & achievers & controllers
18. The intended effects of ads include what?
Fluid intelligence
Horizontal
Establish awareness of products & existence of products
Many companies
19. Describe product claims?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Required broadcasters to serve the public's interest & convenience & & necessity
Crystalline & fluid
Confusing to the audience
20. Creators use the formula to do what?
Concentration
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Richer
Create successful products
21. Like media programming companies & advertising agencies are also...
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Concentrated
The media can provide us with information
Long-term
22. In order to appeal to audiences & most stories begin with what?
Promotes
Horizontal
Condition audiences for repeat exposures
Conflict
23. What are the two types of intelligence?
Crystalline & fluid
Small
Immediate
Flow & telescoping
24. What was significant about the Communications Act 1934?
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25. What occupation is more represented on tv?
Concentrated
Goals & drives
High paid
Field independency & type of intelligence & type of thinking & conceptual differentation
26. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Concentration & consolidation & centralization
Media concentration & media deregulation
Cognitive
Ownership rules are relaxed
27. What are the two types of factors in fluctuation?
Media and personal
Typical level of risk for an effect
Individuals and society
Action must build up
28. What marital status is more represented on tv?
Easily noticable
Text & television
More married women
Determines a person's media exposure habits
29. _______________ are societal changes that occur over a long period of time.
Influence of automatic bodily systems & beyond our conscious control
Macro-level effects
Shared commons & need for social contact & attraction of advertisers
Manifest effect
30. When does invisible stereotyping occur?
Cultivation & reinforcement
Action must build up
Determines a person's media exposure habits
When whole segments of the population are ignored
31. In what 6 ways is advertising deceptive?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Broadcasters to serve the public interest & convenience & and necessity
Horizontal
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
32. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Relates to the unconscious effects of advertising
Always occurring
Vertical
Required broadcasters to serve the public's interest & convenience & & necessity
33. What is a baseline effect?
Motivations & states & degree of identification
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Advertisers manipulating us into buying things we don't need
The typical level of risk for an effect
34. The video industry has 'a good deal of vertical integration'. What does this mean?
Can be addictive
Relates to the unconscious effects of advertising
Drama & comedy & romance & reality series
The company that owns the platform also develops the games and distributes them
35. What is the ability to memorize facts?
Crystalline intelligence
Media content
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Simplistic and objectionable ways
36. What are the two types of process effects?
Individuals and society
Baseline and fluctuation
Relates to the unconscious effects of advertising
Whites
37. The pattern of the population of television characters is ______ the pattern of people in the real world
Antisocial vs prosocial
Different from
Media concentration & media deregulation
Immediate
38. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Goals & drives
Tragedy & mystery & action/horror
Physiological
39. Which type of violence is most prevalent on television?
Content of messages & context of portrayals & cognitive complexity of content
Verbal violence
To compare the tragic characters & make the audience feel better
Vertical and lateral
40. What is the long-term emotional effect?
Text & television
Desensitization
Advertisers manipulating us into buying things we don't need
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
41. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Niche audiences
Horizontal
Recognize elements of the story
42. What is baseline effects?
Massively Multiplayer Online Role Playing Game
Advertisers manipulating us into buying things we don't need
Typical level of risk for an effect
Institutions & society & individuals
43. A macro-type media effect refers to what?
Whites
Desensitization
Institutions
Focus on steps in the process
44. What are the two types of intelligence?
Crysalline and fluid
Medical workers
Tragedy & mystery & action/horror
Displacement of other activities
45. interactive media games are In what stage of development?
Different from
Penetration
Conservative
Physiological
46. What socioeconomic status is more represented?
Cultivation & reinforcement
Richer
Crysalline and fluid
Cognitive
47. What government organization monitors tv and radio programming to determine if it is obscene or not?
Deregulation & change in content & lack of access
Different from
Fluid intelligence
Federal Communications Commission
48. Describe baseline effects.
Verbal violence
Localism and efficiency
Typical level of risk for an event
60%
49. What are stereotypes on tv?
Vertical and lateral
Media and personal
Positive because they are easy for viewers to recognize
Content of messages & context of portrayals & cognitive complexity of content
50. When did the innovation stage for interactive media games begin?
1950s
Physiological
1980s & 1990s
During an exposure to a particular message