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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When does a digital game player get deeply immersed in the game and loses all track of time and place?






2. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






3. When did megamergers become popular?






4. What age is more represented on tv?






5. Popular criticism about advertising includes what?

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6. What is WOW?






7. What are the 3 developmental maturities?






8. Describe manifest effects?






9. What do interactive games have the power to do?






10. What are some examples of where advertisements can be found?






11. The three forces that have shaped the development of the interactive mass media






12. What was the first form of media games?






13. Give an example of the cognitive complexity of content






14. What are characteristics that have shaped the development of interactive media?






15. It is clear that the media is completely controlled by what?






16. _______________ are societal changes that occur over a long period of time.






17. What is a wiki?






18. What are the three parts of efficiency?






19. what happens in the media concentration?






20. What are some fluctuation factors?






21. What is a belief that control of important institutions should be in the hands of many through decentralization?






22. What is an effect that happens during exposure to the media messages?






23. When did megamergers become popular?






24. In tv & gays are what?






25. What did the Communications Act of 1934 require?






26. The number of ads for _______________ increases each year






27. What are the four cognitive abilities?






28. What is the natural ability to distinguish the signal and the noise in any message?






29. What are the six baseline influencing factors?






30. What are the two types of process effects?






31. What did the Communications Act of 1934 require?






32. What is baseline effects?






33. What are examples of baseline factors?






34. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






35. What is the way people group and classify things?






36. What is flow?






37. to end up at the top of a Google search & a website must what?






38. Your _______ when you consume media content can alter your perception of and reaction to the content?






39. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






40. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






41. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






42. What are the two types of intelligence?






43. Give an example of the content of messages






44. Long-term effects are ________ to notice than immediate effects.






45. Describe fluctuation effects.






46. Explain localism






47. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






48. What does localism serve the needs of?






49. Who does marketing target?






50. Issues of concern regarding merger activity includes what?







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