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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is subliminal advertising
Can be addictive
Relates to the unconscious effects of advertising
Richer
Media concentration & media deregulation
2. What is our personal locus made up of?
Goals & drives
The creation & formulas & & the social values of consumers
Unintentional effects
Baseline and fluctuation
3. What is tragedy used for?
Simplistic and objectionable ways
To compare the tragic characters & make the audience feel better
Concentration
When fewer people control the media& there's a narrow range of voices
4. The pattern of the population of television characters is ______ the pattern of people in the real world
Long-term
Different from
An informed decision
Conservative
5. What two types of information is cognitive made up of?
An informed decision
Factual and social
Broadcasters to serve the public interest & convenience & and necessity
Drama & comedy & romance & reality series
6. The number of ads for _______________ increases each year
Dramas and situation comedies
Prescription drugs
Crystalline intelligence
World of Warcraft & $15 per month & an online game & most successful video game in the world
7. The internet is considered a viral spiral because it _________ innovation due to its network structure
Automaticy
During an exposure to a particular message
Promotes
Confusing to the audience
8. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Crystalline intelligence
Immediate
Institutions & society & individuals
9. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Largest amount of knowledge
Telescoping
6
Viacom & CBS
10. What are the six main criticisms of advertising?
Explorers & socializers & achievers & controllers
Easily noticable
Motivations & states & degree of identification
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
11. What are stereotypes on tv?
60%
We keep asking for more products
Being immersed so deeply into a task so they lose track of all time and place
Positive because they are easy for viewers to recognize
12. What is the middleware market?
Vertical and lateral
Conflict
Verbal violence
When game developers market their game code to other game developers
13. What does the personal locus do?
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14. There is a trend of ______________ of ownership in the media
People share their work through open web sites
More likely to appear in comedies than dramas
Concentration
Explorers & socializers & achievers & controllers
15. Every day & our baseline of media effects what?
Conflict & climax & resolution
Immediate
The media can provide us with information
Can be at risk & shaped by media & own life factors
16. What is WOW?
1980s & 1990s
To compare the tragic characters & make the audience feel better
Vertical and lateral
World of Warcraft & $15 per month & an online game & most successful video game in the world
17. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Dramas and situation comedies
Crystalline & fluid
Baseline & fluctuation
18. The internet is considered a viral spiral because it _________ innovation due to its network structure
65+ years of age
When fewer people control the media& there's a narrow range of voices
Antisocial vs prosocial
Promotes
19. What are the two types of process effects?
Baseline and fluctuation
Crysalline and fluid
Many companies
Cognitive
20. Consumers use the formula to do what?
Recognize elements of the story
Conflict & climax & resolution
The company that owns the platform also develops the games and distributes them
Emotional
21. Which type of violence is most prevalent on television?
Immediate and long-term
Institutions
Medical workers
Verbal violence
22. What are examples of baseline factors?
Media and messages
Opinions & beliefs & and values
Drama & comedy & romance & reality series
Developmental maturity & knowledge structures & media exposure habits
23. What are the four cognitive abilities?
Influences
By medium & society
Crysalline and fluid
Field independency & type of intelligence & type of thinking & conceptual differentiation
24. What is fluctuation effect?
Ads making implicit claims that cannot be tested for the truth
Media concentration & media deregulation
A temporary effect
Antisocial vs prosocial
25. when one media company buys smaller companies of the same type & what type of concentration is this?
Relates to the unconscious effects of advertising
Horizontal
Field independency
By medium & society
26. What are the three states of personal factors in fluctuation?
Concentration
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Typical level of risk for an event
Psychological & emotional & cognitive
27. The three forces that have shaped the development of the interactive mass media
Richer
People share their work through open web sites
Process effects
Shared commons & need for social networking & attraction of advertising support
28. What is the long-term behavioral effect?
Different from
Concentration
Displacement of other activities
Concentrated
29. What is the process of flow?
Physiological
60%
Being immersed so deeply into a task so they lose track of all time and place
CEOs holding a greater concentration of power
30. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Influence of automatic bodily systems & beyond our conscious control
People have control and control is decentralized
Localism and efficiency
31. What occupation is more represented on tv?
High paid
Conglomerate
Shared commons & need for social contact & attraction of advertisers
Prescription drugs
32. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
The company that owns the platform also develops the games and distributes them
1950s
An attitudinal-type effect
Being immersed so deeply into a task so they lose track of all time and place
33. What are the two types of factors in fluctuation?
Relates to the unconscious effects of advertising
Niche audiences
Media and personal
Confusing to the audience
34. What are the four controversial content elements?
Media and messages
Physiological
Younger age
Sex & violence & language & sexual orientation
35. What eliminated the legal barrier to competition across markets?
1980s & 1990s
Conceptual differentiation
Penetration
Media deregulation
36. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Media concentration
Media deregulation
They are interactive
Physiological
37. What does a cognitive-effect means?
Manifest effect
Conflict & climax & resolution
The media can provide us with information
Emotional
38. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
During an exposure to a particular message
Positive because they are easy for viewers to recognize
39. The media can have long and short term effects on what?
Institutions & society & individuals
Can be addictive
Conflict
Concentration & consolidation & centralization
40. What is the ability to be creative?
Cognitive
People have control and control is decentralized
Baseline and fluctuation
Fluid intelligence
41. The pattern of the population of television characters is ______ the pattern of people in the real world
State of mind & motivation & & degree of identification
Cultivation & reinforcement
Tragedy & mystery & action/horror
Different from
42. If you cry during a film & you are experiencing what type of effect?
Always occurring
Emotional
Media concentration & media deregulation
Harder
43. A macro-type media effect refers to what?
Institutions
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
They are interactive
Crystalline intelligence
44. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Efficiency
Media content
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Physiological
45. What do media exposure habits focus its attention on?
Media and messages
Massively Multiplayer Online Role Playing Game
Conflict & climax & resolution
Easily noticable
46. The intended effects of ads include what?
Real world vs media world
Developmental maturity & knowledge structures & media exposure habits
Immediate and long-term
Establish awareness of products & existence of products
47. Describe product claims?
Vertical and lateral
Explorers & socializers & achievers & controllers
Conflict & climax & resolution
Confusing to the audience
48. what happens in the media concentration?
Good vs evil
Concentration & consolidation & centralization
Younger age
Ownership rules are relaxed
49. What are the 3 subgenres of drama?
Cultivation & reinforcement
Cognitive
Action must build up
Tragedy & mystery & action/horror
50. What are the two long-term attitudinal effects?
A digital game player's focus on steps in the process
Wikis
Cultivation & reinforcement
Cognitive