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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People who have a ________________ have more awareness of the effects process
Horizontal
People have control and control is decentralized
Strong personal locus
Tragedy & mystery & action/horror
2. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Pay for placement
Websites that allow users to add & edit material
Cognitive
Required broadcasters to serve the public's interest & convenience & & necessity
3. What is puffery?
Verbal violence
Good vs evil
Focus on steps in the process
Ads making implicit claims that cannot be tested for the truth
4. what force competes against the ethnic of localism?
Efficiency
Relates to the unconscious effects of advertising
Focus on steps in the process
Long-term
5. There is a trend of ______________ of ownership in the media
Positive because they are easy for viewers to recognize
A temporary effect
Concentration
Small
6. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Strong personal locus
Harder
Many companies
7. What is fluctuation effect?
A temporary effect
Institutions
People have control and control is decentralized
Toilets & schools & video games & etc.
8. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
CEOs holding a greater concentration of power
Small
Temporary
State of mind & motivation & & degree of identification
9. Consumers use the formula to do what?
Desensitization
Horizontal & vertical & conglomerate
Recognize elements of the story
Largest amount of knowledge
10. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
State
Institutions & society & individuals
Conservative
11. What two types of information is cognitive made up of?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Factual and social
Confusing to the audience
During an exposure to a particular message
12. What are some fluctuation factors?
Print vs tv news
Content of messages & context of portrayals & cognitive complexity of content
Conflict & climax & resolution
State of mind & motivation & & degree of identification
13. _______________ frequently occur when you are in a state of automaticity.
Field independency
Toilets & schools & video games & etc.
Unintentional effects
Dramas and situation comedies
14. Explain localism
When you focus on the steps in the process
Concentration & consolidation & centralization
Arcade games
People have control and control is decentralized
15. ______ are the influences we experience constantly from our exposure to media messages?
Always occurring
Deceptive
Process effects
Typical level of risk for an effect
16. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Localism
Factual and social
Antisocial vs prosocial
17. What occupation is more represented on tv?
Tragedy & mystery & action/horror
High paid
Simplistic and objectionable ways
Harder
18. When did megamergers become popular?
The company that owns the platform also develops the games and distributes them
1980s & 1990s
Vertical
Ownership rules are relaxed
19. _______________ frequently occur when you are in a state of automaticity.
Media concentration & media deregulation
Unintentional effects
Media concentration & media deregulation
Displacement of other activities
20. when does immediate effects occur?
Confusing to the audience
During an exposure to a particular message
Conglomerate
Pay for placement
21. The internet is considered a viral spiral because it _________ innovation due to its network structure
Developmental maturity & knowledge structures & media exposure habits
Websites that allow users to add & edit material
Promotes
Pay for placement
22. In what way (s) does advertising make us too materialistic?
More likely to appear in comedies than dramas
We keep asking for more products
Concentration & consolidation & centralization
Automaticy
23. What are the four controversial content elements?
Sex & violence & language & sexual orientation
Antisocial vs prosocial
World of Warcraft & $15 per month & an online game & most successful video game in the world
Advertisers manipulating us into buying things we don't need
24. In order to become media literate in interactive media & what do we need to establish?
When whole segments of the population are ignored
People have control and control is decentralized
Opportunities vs addictions & goals
Can be at risk & shaped by media & own life factors
25. Like media programming companies & advertising agencies are also...
Concentrated
Conservative
The typical level of risk for an effect
Media content
26. In what way (s) does advertising make us too materialistic?
Many companies
Shared commons & need for social contact & attraction of advertisers
Psychological & emotional & cognitive
We keep asking for more products
27. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Typical level of risk for an effect
More likely to appear in comedies than dramas
Antisocial vs prosocial
28. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Happiness is found in having things
Younger age
Dramas and situation comedies
Field independency & type of intelligence & type of thinking & conceptual differentiation
29. Where does the term wiki come from?
Tragedy & mystery & action/horror
Telescoping
Hawaiian word wikiwiki
Desensitization
30. What is action/horror?
Media concentration & media deregulation
Print vs tv news
Vertical and lateral
Good vs evil
31. What are the 3 developmental maturities?
Create successful products
Cognitive & emotional & moral
People share their work through open web sites
Confusing to the audience
32. What was it when ownership rules were relaxed?
Media concentration
A digital game player's focus on steps in the process
By medium & society
When fewer people control the media& there's a narrow range of voices
33. What was significant about the Communications Act 1934?
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34. What is the most prevalent media effect?
The company that owns the platform also develops the games and distributes them
Cognitive
Displacement of other activities
Small
35. What is localism?
The control of important institutions in the hads of all people
Fluid intelligence
People have control and control is decentralized
Opportunities vs addictions & goals
36. Although African Americans are represented on television & portrayals rarely include....
Emotional
Discrimination and poverty impacting their lives
Positive because they are easy for viewers to recognize
Richer
37. What are the three parts of efficiency?
Younger age
Concentration & consolidation & centralization
Massively Multiplayer Online Role Playing Game
Conflict
38. What are the 3 media factors in fluctuation?
Localism
Psychological & emotional & cognitive
Content of messages & context of portrayals & cognitive complexity of content
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
39. interactive media games are In what stage of development?
Individuals and society
When game developers market their game code to other game developers
Whites
Penetration
40. What ethnicity is overrepresented on tv?
Drama & comedy & romance & reality series
Whites
Small
Field independency & type of intelligence & type of thinking & conceptual differentation
41. What is a belief that control of important institutions should be in the hands of many through decentralization?
To compare the tragic characters & make the audience feel better
Conflict & climax & resolution
Localism
Crysalline and fluid
42. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Macro-level effects
65+ years of age
Stereotypes
The creation & formulas & & the social values of consumers
43. In order to become media literate in interactive media & what do we need to establish?
Conceptual differentiation
Conflict & climax & resolution
Opportunities vs addictions & goals
Drama & comedy & romance & reality series
44. What are the two types of responsibilites in advertising?
Print vs tv news
Condition audiences for repeat exposures
Drama & comedy & romance & reality series
Social and economic
45. The video industry has 'a good deal of vertical integration'. What does this mean?
Recognize elements of the story
Sex & violence & language & sexual orientation
Invisible & visible
The company that owns the platform also develops the games and distributes them
46. What do media exposure habits focus its attention on?
Happiness is found in having things
Media and messages
Temporary
World of Warcraft & $15 per month & an online game & most successful video game in the world
47. what three forces shape the development of interactive media?
Localism
When game developers market their game code to other game developers
Physiological
Shared commons & need for social contact & attraction of advertisers
48. What is Web 2.0?
Always occurring
Ownership rules are relaxed
People share their work through open web sites
Strong personal locus
49. The media can have long and short term effects on what?
Institutions & society & individuals
Richer
People have control and control is decentralized
Manifest and process
50. What government organization monitors tv and radio programming to determine if it is obscene or not?
Focus on steps in the process
Federal Communications Commission
Public interest & prevention of monopolies & promoting diversity
Typical level of risk for an event