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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of process effects?
Baseline and fluctuation
Verbal violence
Field independency & type of intelligence & type of thinking & conceptual differentiation
Different from
2. The three forces that have shaped the development of the interactive mass media
Determines a person's media exposure habits
Dramas and situation comedies
Media concentration & media deregulation
Shared commons & need for social networking & attraction of advertising support
3. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
A temporary effect
Drama & comedy & romance & reality series
Vertical and lateral
4. What is the natural ability to distinguish the singal and the noise in any message?
Fluid intelligence
CEOs holding a greater concentration of power
More married women
Field independency
5. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Immediate and long-term
Small
Intentional
When you focus on the steps in the process
6. When creating a new tv series & producers must work around various constraints. What are some constraints?
State of mind & motivation & & degree of identification
Emotional
The creation & formulas & & the social values of consumers
Public interest & prevention of monopolies & promoting diversity
7. according to the textbook & _____ are more likely to be represented in the television world than the real world.
1950s
African Americans
Long-term
Field independency
8. What are the two types of thinking?
Prescription drugs
When whole segments of the population are ignored
By medium & society
Vertical and lateral
9. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Baseline & fluctuation
Ads making implicit claims that cannot be tested for the truth
Media concentration & media deregulation
10. What did the Communications Act of 1934 require?
African Americans
Verbal violence
Localism
Broadcasters to serve the public interest & convenience & and necessity
11. What are the four cognitive abilities?
Being immersed deeply in a task that they lose track of time and place
Tragedy & mystery & action/horror
Manifest effect
Field independency & type of intelligence & type of thinking & conceptual differentation
12. What is telescoping?
Required broadcasters to serve the public's interest & convenience & & necessity
When you focus on the steps in the process
Conflict & climax & resolution
Field independency & type of intelligence & type of thinking & conceptual differentation
13. The pattern of the population of television characters is ______ the pattern of people in the real world
Many companies
Prescription drugs
Promotes
Different from
14. 'Bad' language in the media is what?
Sex & violence & language & sexual orientation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Regulate
Physiological
15. What are the two types of intelligence?
Emotional
Penetration
Concentration
Crystalline & fluid
16. What is the natural ability to distinguish the signal and the noise in any message?
Conservative
Wikis
Field independency
They eliminated the legal barrier to competition across markets
17. Name the two types of process effects?
Automaticy
Baseline & fluctuation
Required broadcasters to serve the public's interest & convenience & & necessity
Typical level of risk for an event
18. what happens in the media concentration?
When whole segments of the population are ignored
Ownership rules are relaxed
More likely to appear in comedies than dramas
Ads making implicit claims that cannot be tested for the truth
19. What are the six main criticisms of advertising?
Always occurring
Baseline & fluctuation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Institutions
20. The media can have long and short term effects on what?
Institutions & society & individuals
They eliminated the legal barrier to competition across markets
Telescoping
Conglomerate
21. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Federal Communications Commission
Whites
Vertical and lateral
22. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Ownership rules are relaxed
Flow & telescoping
Conflict & climax & resolution
23. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Many companies
Positive because they are easy for viewers to recognize
Different from
An informed decision
24. What are the two main forms of stereotyping?
Invisible & visible
Long-term
Immediate
A temporary effect
25. What is fluctuation effect?
Concentration & consolidation & centralization
Strong personal locus
A temporary effect
Ownership rules are relaxed
26. Give an example of the cognitive complexity of content
Media concentration & media deregulation
Happiness is found in having things
Print vs tv news
Try to solve the plot
27. ________ are beneficial because they allow for the creation of collective knowledge
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Wikis
1950s
Explorers & socializers & achievers & controllers
28. What are the two types of responsibilites in advertising?
Media concentration & media deregulation
Social and economic
They are interactive
Media and messages
29. What are the two types of media effects?
Manifest and process
Broadcasters to serve the public interest & convenience & and necessity
Regulate
An attitudinal-type effect
30. _______________ are societal changes that occur over a long period of time.
Crysalline and fluid
Horizontal & vertical & conglomerate
A temporary effect
Macro-level effects
31. What socioeconomic status is more represented?
Establish awareness of products & existence of products
Richer
They eliminated the legal barrier to competition across markets
Viacom & CBS
32. What percent of a typical newspaper is advertising?
Advertisers manipulating us into buying things we don't need
Sex & violence & language & sexual orientation
Easily noticable
60%
33. In what 6 ways is advertising deceptive?
Shared commons & need for social contact & attraction of advertisers
Long-term
Concentration & consolidation & centralization
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
34. when does immediate effects occur?
Emotional
Medical workers
During an exposure to a particular message
Manifest and process
35. The pattern of the population of television characters is ______ the pattern of people in the real world
Print vs tv news
Baseline and fluctuation
Different from
Strong personal locus
36. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Cognitive
Positive because they are easy for viewers to recognize
Telescoping
37. People who have a ________________ have more awareness of the effects process
Localism
Positive because they are easy for viewers to recognize
Federal Communications Commission
Strong personal locus
38. What is Web 2.0?
People share their work through open web sites
A digital game player's focus on steps in the process
Concentration & consolidation & centralization
Conglomerate
39. What is a wiki?
Goals & drives
Temporary
Being immersed deeply in a task that they lose track of time and place
Websites that allow users to add & edit material
40. What is localism?
Whites
Media and personal
The control of important institutions in the hads of all people
World of Warcraft & $15 per month & an online game & most successful video game in the world
41. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Field independency & type of intelligence & type of thinking & conceptual differentation
Institutions & society & individuals
Being immersed so deeply into a task so they lose track of all time and place
42. What is WOW?
People have control and control is decentralized
World of Warcraft & $15 per month & an online game & most successful video game in the world
Media concentration
Efficiency
43. What was the biggest deal between any two media companies?
Localism and efficiency
Field independency
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Viacom & CBS
44. What are some fluctuation factors?
Horizontal
State of mind & motivation & & degree of identification
Arcade games
65+ years of age
45. What are the four cognitive abilities?
Ownership rules are relaxed
Field independency & type of intelligence & type of thinking & conceptual differentiation
Media and messages
Always occurring
46. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Influence of automatic bodily systems & beyond our conscious control
Conceptual differentiation
Being immersed so deeply into a task so they lose track of all time and place
Telescoping
47. What is an effect that happens during exposure to the media messages?
Field independency
They eliminated the legal barrier to competition across markets
Typical level of risk for an event
Immediate
48. What gender is more popular on tv?
The company that owns the platform also develops the games and distributes them
Male
Automaticy
When you focus on the steps in the process
49. Media ownership has big impact on...
Media concentration & media deregulation
Media content
A digital game player's focus on steps in the process
Largest amount of knowledge
50. What are stereotypes on tv?
Fluid intelligence
Positive because they are easy for viewers to recognize
By medium & society
Media deregulation