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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe baseline effects.
Whites
Typical level of risk for an event
The company that owns the platform also develops the games and distributes them
Unintentional effects
2. What are the two long-term attitudinal effects?
1980s & 1990s
Cultivation & reinforcement
Determines a person's media exposure habits
Explorers & socializers & achievers & controllers
3. What are the two types of thinking?
Conflict & climax & resolution
Vertical and lateral
To compare the tragic characters & make the audience feel better
Process effects
4. What are the four cognitive abilities?
Typical level of risk for an effect
Shared commons & need for social networking & attraction of advertising support
Field independency & type of intelligence & type of thinking & conceptual differentation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
5. Explain localism
Can be addictive
Drama & comedy & romance & reality series
Psychological & emotional & cognitive
People have control and control is decentralized
6. What are the two main forms of stereotyping?
Attitudinal
Invisible & visible
Field independency
Antisocial vs prosocial
7. The intended effects of ads include what?
Positive because they are easy for viewers to recognize
Intentional
Wikis
Establish awareness of products & existence of products
8. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Influences
Institutions & society & individuals
Goals & drives
9. What is an effect that happens during exposure to the media messages?
Displacement of other activities
Can be addictive
Immediate
Penetration
10. What is Web 2.0?
Arcade games
People share their work through open web sites
Public interest & prevention of monopolies & promoting diversity
Individuals and society
11. Values that are reflected in entertainment messages include what?
Happiness is found in having things
Media and messages
Media and personal
Simplistic and objectionable ways
12. What is flow?
Horizontal
Being immersed deeply in a task that they lose track of time and place
Motivations & states & degree of identification
Create successful products
13. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
African Americans
3%
Wikis
14. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Verbal violence
Physiological
Goals & drives
Conflict
15. What is efficiency?
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16. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Small
African Americans
Always occurring
Opportunities vs addictions & goals
17. What does localism serve the needs of?
Individuals and society
Promotes
Focus on steps in the process
The control of important institutions in the hads of all people
18. What does the personal locus do?
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19. what happens in the media concentration?
Ownership rules are relaxed
Required broadcasters to serve the public's interest & convenience & & necessity
Try to solve the plot
Arcade games
20. What are stereotypes on tv?
State of mind & motivation & & degree of identification
Antisocial vs prosocial
Positive because they are easy for viewers to recognize
Temporary
21. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Small
Shared commons & need for social contact & attraction of advertisers
Vertical and lateral
When game developers market their game code to other game developers
22. Who does marketing target?
Flow
Niche audiences
Flow & telescoping
Factual and social
23. What are the two types of thinking?
Confusing to the audience
Vertical and lateral
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Factual and social
24. What are the 3 subgenres of drama?
High paid
Different from
Tragedy & mystery & action/horror
An attitudinal-type effect
25. People with the ___________________ learn the most from the media
Largest amount of knowledge
Male
60%
Shared commons & need for social connection & & attraction of advertisers
26. People who have a ________________ have more awareness of the effects process
The company that owns the platform also develops the games and distributes them
A temporary effect
Strong personal locus
Goals & drives
27. Many media effects are...
Confusing to the audience
Cognitive & emotional & moral
The control of important institutions in the hads of all people
Intentional
28. What are the 3 subgenres of drama?
Happiness is found in having things
Flow & telescoping
Tragedy & mystery & action/horror
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
29. What two types of information is cognitive made up of?
Easily noticable
Cognitive
Factual and social
Social and economic
30. A macro-type media effect refers to what?
Websites that allow users to add & edit material
When fewer people control the media& there's a narrow range of voices
Institutions
Crystalline intelligence
31. Long-term effects are ________ to notice than immediate effects.
By medium & society
Cultivation & reinforcement
Harder
Can be addictive
32. ________ are beneficial because they allow for the creation of collective knowledge
Positive because they are easy for viewers to recognize
Concentration
Wikis
Richer
33. What do megamergers result in?
Physiological
Field independency & type of intelligence & type of thinking & conceptual differentation
CEOs holding a greater concentration of power
Viacom & CBS
34. What is the way people group and classify things?
Deregulation & change in content & lack of access
High paid
Conceptual differentiation
Explorers & socializers & achievers & controllers
35. What are the two types of thinking?
Determines a person's media exposure habits
Concentration
Vertical and lateral
Factual and social
36. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Prescription drugs
Conservative
Print vs tv news
37. What are the six main criticisms of advertising?
People have control and control is decentralized
An informed decision
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Real world vs media world
38. interactive media games are In what stage of development?
Real world vs media world
Crysalline and fluid
When you focus on the steps in the process
Penetration
39. What is a baseline effect?
Real world vs media world
Crysalline and fluid
Whites
The typical level of risk for an effect
40. What are examples of baseline factors?
More likely to appear in comedies than dramas
Broadcasters to serve the public interest & convenience & and necessity
Field independency & type of intelligence & type of thinking & conceptual differentiation
Developmental maturity & knowledge structures & media exposure habits
41. What are the two main components in the demographics pattern?
Real world vs media world
Discrimination and poverty impacting their lives
Long-term
A digital game player's focus on steps in the process
42. What are the three states of personal factors in fluctuation?
Younger age
Concentration
Richer
Psychological & emotional & cognitive
43. What is Web 2.0?
Institutions
We keep asking for more products
People share their work through open web sites
Cultivation & reinforcement
44. Playing interactive video games & particularly MMORPGs...
Can be addictive
Cognitive
65+ years of age
Small
45. What do interactive games have the power to do?
Baseline and fluctuation
Macro-level effects
Condition audiences for repeat exposures
Hawaiian word wikiwiki
46. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Telescoping
State of mind & motivation & & degree of identification
Cognitive
Arcade games
47. In what way (s) does advertising make us too materialistic?
We keep asking for more products
A digital game player's focus on steps in the process
Toilets & schools & video games & etc.
Field independency
48. The business trend to consolidate has grown stronger than the government's impulse to...
More likely to appear in comedies than dramas
When game developers market their game code to other game developers
Regulate
Confusing to the audience
49. What is baseline effects?
Media and messages
Typical level of risk for an effect
They eliminated the legal barrier to competition across markets
Deregulation & change in content & lack of access
50. What are the three types of concentration?
Can be addictive
Horizontal & vertical & conglomerate
Prescription drugs
CEOs holding a greater concentration of power
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