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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the most prevalent media effect?






2. What are the two types of intelligence?






3. What is the middleware market?






4. What is the natural ability to distinguish the signal and the noise in any message?






5. What are the three parts of efficiency?






6. What was significant about the Communications Act 1934?

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7. What are the two types of factors in fluctuation?






8. What is the ability to be creative?






9. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






10. what three forces shape the development of interactive media?






11. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






12. Over time & the government has been _______________ with regard to who controls the media






13. The video industry has 'a good deal of vertical integration'. What does this mean?






14. What are the 3 developmental maturities?






15. What is fluctuation effect?






16. What two types of information is cognitive made up of?






17. What is the way people group and classify things?






18. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






19. What are the three parts of efficiency?






20. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






21. What was the biggest deal between any two media companies?






22. What eliminated the legal barrier to competition across markets?






23. what three forces shape the development of interactive media?






24. What is WOW?






25. Like other media & the internet is now mature enough to suffer from...






26. What is flow?






27. Over time & the government has been _______________ with regard to who controls the media






28. What age is more represented on tv?






29. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






30. When does visible stereotyping occur?






31. What is a belief that control of important institutions should be in the hands of many through decentralization?






32. What are the two types of process effects?






33. What are the three types of concentration?






34. The three forces that have shaped the development of the interactive mass media






35. Give an example of the cognitive complexity of content






36. In order to become media literate in interactive media & what do we need to establish?






37. When did the innovation stage for interactive media games begin?






38. The three forces that have shaped the development of the interactive mass media






39. What are some examples of where advertisements can be found?






40. What are the two main components in the demographics pattern?






41. In what 6 ways is advertising deceptive?






42. Unintentional effects often occur when we are in a state of...






43. What is a baseline effect?






44. A macro-type media effect refers to what?






45. Describe fluctuation effects.






46. 'Bad' language in the media is what?






47. What is one of the characteristics that differentiate mass media games or video games from other mass media?






48. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






49. What are the two timing factors?






50. What occupation is more represented on tv?