Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is one of the characteristics that differentiate mass media games or video games from other mass media?






2. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






3. When creating a new tv series & producers must work around various constraints. What are some constraints?






4. When does a digital game player get deeply immersed in the game and loses all track of time and place?






5. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






6. What occupation is more represented on tv?






7. When did the innovation stage for interactive media games begin?






8. What are the two main components in the demographics pattern?






9. What is telescoping?






10. ________ are beneficial because they allow for the creation of collective knowledge






11. What was significant about the Communications Act 1934?

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12. Who does marketing target?






13. What are stereotypes on tv?






14. What does the personal locus do?

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15. What did the Communications Act of 1934 require?






16. People who have a ________________ have more awareness of the effects process






17. The three forces that have shaped the development of the interactive mass media






18. What marital status is more represented on tv?






19. What was the biggest deal between any two media companies?






20. Describe product claims?






21. What are the 3 media factors in fluctuation?






22. Values that are reflected in entertainment messages include what?






23. Every day & our baseline of media effects what?






24. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






25. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






26. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






27. What are characteristics that have shaped the development of interactive media?






28. In tv & gays are what?






29. What is Web 2.0?






30. What is telescoping?






31. What is flow?






32. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






33. What is action/horror?






34. What was it when ownership rules were relaxed?






35. when one media company buys smaller companies of the same type & what type of concentration is this?






36. People who have a ________________ have more awareness of the effects process






37. What is subliminal advertising






38. What is the long-term behavioral effect?






39. what force competes against the ethnic of localism?






40. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






41. Although African Americans are represented on television & portrayals rarely include....






42. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






43. What do media exposure habits focus its attention on?






44. It is clear that the media is completely controlled by what?






45. What are the two types of process effects?






46. Describe baseline effects.






47. What is puffery?






48. What does attitudinal effects create and shape?






49. What are some examples of where advertisements can be found?






50. according to the textbook & _____ are more likely to be represented in the television world than the real world.