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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






2. according to the textbook & _____ are more likely to be represented in the television world than the real world.






3. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






4. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






5. What does the personal locus do?

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6. What are the three elements to a general story formula?






7. The business trend to consolidate has grown stronger than the government's impulse to...






8. A macro-type media effect refers to what?






9. What is an effect that happens during exposure to the media messages?






10. Name the two types of process effects?






11. What are the two main components in the demographics pattern?






12. What does the term telescoping refer to?

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13. It is clear that the media is completely controlled by what?






14. What socioeconomic status is more represented?






15. What are the two types of thinking?






16. _______________ are societal changes that occur over a long period of time.






17. Describe product claims?






18. Values that are reflected in entertainment messages include what?






19. Like other media & the internet is now mature enough to suffer from...






20. What are the two types of thinking?






21. when does immediate effects occur?






22. Media ownership has big impact on...






23. What percent of a typical newspaper is advertising?






24. What best reflects the effects the media has on us?






25. What two types of information is cognitive made up of?






26. The pattern of the population of television characters is ______ the pattern of people in the real world






27. When a digital game has been designed well & it delivers an experience to players through what?






28. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






29. What age is more represented on tv?






30. what happens in the media concentration?






31. _______________ frequently occur when you are in a state of automaticity.






32. Long-term effects are ________ to notice than immediate effects.






33. what type of health patterns are there?






34. What are some fluctuation factors?






35. What are the three states of personal factors in fluctuation?






36. What eliminated the legal barrier to competition across markets?






37. What are the four cognitive abilities?






38. It is clear that the media is completely controlled by what?






39. What are the three parts of efficiency?






40. What are the 3 subgenres of drama?






41. What are the four cognitive abilities?






42. What are the two types of intelligence?






43. What is the long-term behavioral effect?






44. What are the three states of personal factors in fluctuation?






45. What are the six main criticisms of advertising?






46. What is the way people group and classify things?






47. What was the biggest deal between any two media companies?






48. What does localism serve the needs of?






49. There is a trend of ______________ of ownership in the media






50. What are some examples of where advertisements can be found?