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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the personal locus do?
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2. What was the first form of media games?
Media concentration
Concentration & consolidation & centralization
Arcade games
When whole segments of the population are ignored
3. What did the Communications Act of 1934 require?
Can be addictive
Localism and efficiency
Motivations & states & degree of identification
Broadcasters to serve the public interest & convenience & and necessity
4. What was it when ownership rules were relaxed?
Media concentration & media deregulation
1950s
Media concentration
Typical level of risk for an effect
5. What two types of information is cognitive made up of?
Simplistic and objectionable ways
An attitudinal-type effect
Public interest & prevention of monopolies & promoting diversity
Factual and social
6. Issues of concern regarding merger activity includes what?
Vertical and lateral
Conglomerate
Deregulation & change in content & lack of access
Unintentional effects
7. What is efficiency?
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8. What does attitudinal effects create and shape?
Media deregulation
The control of important institutions in the hads of all people
The creation & formulas & & the social values of consumers
Opinions & beliefs & and values
9. When creating a new tv series & producers must work around various constraints. What are some constraints?
Cognitive
Public interest & prevention of monopolies & promoting diversity
The creation & formulas & & the social values of consumers
Explorers & socializers & achievers & controllers
10. What is one of the characteristics that differentiate mass media games or video games from other mass media?
When fewer people control the media& there's a narrow range of voices
They are interactive
Explorers & socializers & achievers & controllers
By medium & society
11. What marital status is more represented on tv?
During an exposure to a particular message
Many companies
More married women
Influence of automatic bodily systems & beyond our conscious control
12. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Macro-level effects
Cognitive
Manifest and process
13. What is telescoping?
When you focus on the steps in the process
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Can be at risk & shaped by media & own life factors
Goals & drives
14. Give an example of the cognitive complexity of content
Niche audiences
Conceptual differentiation
People have control and control is decentralized
Print vs tv news
15. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Pay for placement
Vertical and lateral
Unintentional effects
16. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Dramas and situation comedies
Immediate and long-term
Localism and efficiency
Media concentration & media deregulation
17. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Promotes
Prescription drugs
Institutions
Emotional
18. What are the four controversial content elements?
Sex & violence & language & sexual orientation
Localism and efficiency
Public interest & prevention of monopolies & promoting diversity
Simplistic and objectionable ways
19. What are the two types of thinking?
Vertical and lateral
Print vs tv news
State
Media concentration & media deregulation
20. Unintentional effects often occur when we are in a state of...
Displacement of other activities
Process effects
Automaticy
Prescription drugs
21. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Sex & violence & language & sexual orientation
Conflict & climax & resolution
Baseline and fluctuation
65+ years of age
22. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Field independency & type of intelligence & type of thinking & conceptual differentiation
Conglomerate
Being immersed deeply in a task that they lose track of time and place
23. What are the six main criticisms of advertising?
Emotional
Typical level of risk for an effect
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Always occurring
24. Media ownership has big impact on...
Arcade games
65+ years of age
Media content
Flow
25. _______________ are societal changes that occur over a long period of time.
Social and economic
Media deregulation
Try to solve the plot
Macro-level effects
26. What does the personal locus do?
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27. What was the biggest deal between any two media companies?
Tragedy & mystery & action/horror
Emotional
Displacement of other activities
Viacom & CBS
28. What are some fluctuation factors?
Vertical and lateral
Media content
Arcade games
State of mind & motivation & & degree of identification
29. When does visible stereotyping occur?
Factual and social
Advertisers manipulating us into buying things we don't need
Simplistic and objectionable ways
Macro-level effects
30. What are the six baseline influencing factors?
Field independency
The creation & formulas & & the social values of consumers
Physiological
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
31. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Being immersed deeply in a task that they lose track of time and place
A digital game player's focus on steps in the process
Advertisers manipulating us into buying things we don't need
Cognitive
32. The intended effects of ads include what?
Establish awareness of products & existence of products
Media concentration & media deregulation
Younger age
Try to solve the plot
33. A macro-type media effect refers to what?
Positive because they are easy for viewers to recognize
Institutions
Telescoping
Pay for placement
34. What is the process of flow?
Deregulation & change in content & lack of access
Horizontal
Crystalline & fluid
Being immersed so deeply into a task so they lose track of all time and place
35. It is clear that the media is completely controlled by what?
Many companies
Vertical
Positive because they are easy for viewers to recognize
Long-term
36. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Concentration
Concentration & consolidation & centralization
More married women
Flow
37. Give an example of the content of messages
Concentration & consolidation & centralization
Content of messages & context of portrayals & cognitive complexity of content
Antisocial vs prosocial
Broadcasters to serve the public interest & convenience & and necessity
38. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Shared commons & need for social networking & attraction of advertising support
Crystalline & fluid
Influences
Localism
39. Describe fluctuation effects.
Verbal violence
Tragedy & mystery & action/horror
Fluid intelligence
Temporary
40. What ethnicity is overrepresented on tv?
Whites
Opinions & beliefs & and values
Flow
60%
41. What are the two types of intelligence?
World of Warcraft & $15 per month & an online game & most successful video game in the world
They are interactive
Crystalline & fluid
Localism
42. what happens in the media concentration?
Focus on steps in the process
Ownership rules are relaxed
Relates to the unconscious effects of advertising
Horizontal
43. what three forces shape the development of interactive media?
60%
Shared commons & need for social contact & attraction of advertisers
Being immersed so deeply into a task so they lose track of all time and place
Concentration & consolidation & centralization
44. Which type of violence is most prevalent on television?
Verbal violence
We keep asking for more products
Dramas and situation comedies
Concentration & consolidation & centralization
45. Creators use the formula to do what?
Dramas and situation comedies
Create successful products
Sex & violence & language & sexual orientation
Good vs evil
46. Describe fluctuation effects.
Stereotypes
Opportunities vs addictions & goals
Temporary
60%
47. What are the two types of thinking?
Crystalline intelligence
Vertical and lateral
Ads making implicit claims that cannot be tested for the truth
Different from
48. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Media concentration & media deregulation
More likely to appear in comedies than dramas
By medium & society
49. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Deceptive
African Americans
Toilets & schools & video games & etc.
50. What is the ability to memorize facts?
Focus on steps in the process
Massively Multiplayer Online Role Playing Game
Crystalline intelligence
Concentration