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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you cry during a film & you are experiencing what type of effect?
Emotional
Institutions & society & individuals
Factual and social
6
2. When did megamergers become popular?
Many companies
Largest amount of knowledge
Invisible & visible
1980s & 1990s
3. What are the two main forms of stereotyping?
Horizontal
Conceptual differentiation
Typical level of risk for an effect
Invisible & visible
4. What are the two main components in the demographics pattern?
Cognitive
Real world vs media world
Emotional
Tragedy & mystery & action/horror
5. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
The company that owns the platform also develops the games and distributes them
Crystalline intelligence
The control of important institutions in the hads of all people
Physiological
6. What percentage of video games earn a profit?
Baseline & fluctuation
Vertical and lateral
3%
Institutions & society & individuals
7. The media can have long and short term effects on what?
Institutions & society & individuals
Can be addictive
Easily noticable
Media deregulation
8. interactive media games are In what stage of development?
Media concentration & media deregulation
Media deregulation
Emotional
Penetration
9. What are the three elements to a general story formula?
We keep asking for more products
Conflict & climax & resolution
Cultivation & reinforcement
Stereotypes
10. When does visible stereotyping occur?
Simplistic and objectionable ways
Print vs tv news
World of Warcraft & $15 per month & an online game & most successful video game in the world
Field independency
11. What is a belief that control of important institutions should be in the hands of many through decentralization?
CEOs holding a greater concentration of power
Localism
More likely to appear in comedies than dramas
Harder
12. In order to appeal to audiences & most stories begin with what?
Tragedy & mystery & action/horror
Conflict
Desensitization
When game developers market their game code to other game developers
13. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Shared commons & need for social connection & & attraction of advertisers
Happiness is found in having things
Baseline & fluctuation
14. What is a baseline effect?
The typical level of risk for an effect
Regulate
Strong personal locus
Promotes
15. What is the process of flow?
Tragedy & mystery & action/horror
Massively Multiplayer Online Role Playing Game
Confusing to the audience
Being immersed so deeply into a task so they lose track of all time and place
16. Playing interactive video games & particularly MMORPGs...
Relates to the unconscious effects of advertising
Can be addictive
Horizontal & vertical & conglomerate
Male
17. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
People have control and control is decentralized
Social and economic
18. What best reflects the effects the media has on us?
Process effects
Always occurring
Focus on steps in the process
Influence of automatic bodily systems & beyond our conscious control
19. When did the innovation stage for interactive media games begin?
Cognitive
Media concentration & media deregulation
Baseline and fluctuation
1950s
20. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Different from
Massively Multiplayer Online Role Playing Game
Immediate
21. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Explorers & socializers & achievers & controllers
Being immersed so deeply into a task so they lose track of all time and place
Media concentration & media deregulation
Being immersed so deeply into a task so they lose track of all time and place
22. Describe manifest effects?
Create successful products
Desensitization
Easily noticable
Flow & telescoping
23. Describe fluctuation effects.
Vertical and lateral
6
Temporary
Massively Multiplayer Online Role Playing Game
24. Where does the term wiki come from?
Media and messages
Hawaiian word wikiwiki
Focus on steps in the process
Concentration
25. What ethnicity is overrepresented on tv?
Automaticy
State
Whites
When whole segments of the population are ignored
26. What happens in the media deregulation?
1950s
They eliminated the legal barrier to competition across markets
Deceptive
1950s
27. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Can be addictive
Influences
Crystalline & fluid
Opinions & beliefs & and values
28. What is the ability to be creative?
By medium & society
Richer
Fluid intelligence
Sex & violence & language & sexual orientation
29. What was the biggest deal between any two media companies?
Whites
Viacom & CBS
Conglomerate
Determines a person's media exposure habits
30. What are the four types of niche audiences?
The typical level of risk for an effect
During an exposure to a particular message
Text & television
Explorers & socializers & achievers & controllers
31. What percent of a typical newspaper is advertising?
Strong personal locus
Physiological
60%
Cognitive & emotional & moral
32. What age is more represented on tv?
Younger age
Required broadcasters to serve the public's interest & convenience & & necessity
Concentration
Conflict
33. People who have a ________________ have more awareness of the effects process
Strong personal locus
Recognize elements of the story
Field independency
State
34. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Unintentional effects
Being immersed deeply in a task that they lose track of time and place
African Americans
Flow
35. What is the most prevalent media effect?
Cognitive
Small
Different from
Concentration
36. What is a baseline effect?
The typical level of risk for an effect
Cultivation & reinforcement
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Print vs tv news
37. What is action/horror?
High paid
Typical level of risk for an effect
Good vs evil
Relates to the unconscious effects of advertising
38. What are the three parts of efficiency?
Cognitive & emotional & moral
Conflict
Concentration & consolidation & centralization
Localism and efficiency
39. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
6
Create successful products
Immediate and long-term
40. What are the two types of media effects?
Media content
State
Manifest and process
Wikis
41. Describe baseline effects.
Establish awareness of products & existence of products
Field independency
Typical level of risk for an event
Concentration & consolidation & centralization
42. Popular criticism about advertising includes what?
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43. What eliminated the legal barrier to competition across markets?
Promotes
By medium & society
Media deregulation
Typical level of risk for an effect
44. What does localism serve the needs of?
Conglomerate
Niche audiences
Localism
Individuals and society
45. What are the two types of thinking?
Vertical and lateral
Concentration & consolidation & centralization
1980s & 1990s
More likely to appear in comedies than dramas
46. Long-term effects are ________ to notice than immediate effects.
Harder
Baseline and fluctuation
Condition audiences for repeat exposures
Crystalline & fluid
47. What do megamergers result in?
Macro-level effects
The creation & formulas & & the social values of consumers
More likely to appear in comedies than dramas
CEOs holding a greater concentration of power
48. What are the two major effects from the telecommunications competition & deregulation act of 1996?
During an exposure to a particular message
World of Warcraft & $15 per month & an online game & most successful video game in the world
Horizontal
Media concentration & media deregulation
49. What is localism?
Macro-level effects
Toilets & schools & video games & etc.
The control of important institutions in the hads of all people
Antisocial vs prosocial
50. 'Bad' language in the media is what?
Federal Communications Commission
Immediate
Localism
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences