Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is telescoping?






2. The internet is considered a viral spiral because it _________ innovation due to its network structure






3. Media ownership has big impact on...






4. Many media effects are...






5. What are the two major effects from the telecommunications competition & deregulation act of 1996?






6. What eliminated the legal barrier to competition across markets?






7. What is WOW?






8. The media can have long and short term effects on what?






9. Over time & the government has been _______________ with regard to who controls the media






10. What age is more represented on tv?






11. What are the 3 subgenres of drama?






12. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






13. What are the six baseline influencing factors?






14. _______________ frequently occur when you are in a state of automaticity.






15. What occupation is more represented on tv?






16. What is a physiological effect?






17. according to the textbook & _____ are more likely to be represented in the television world than the real world.






18. The internet is considered a viral spiral because it _________ innovation due to its network structure






19. In order to appeal to audiences & most stories begin with what?






20. What are the 3 media factors in fluctuation?






21. What marital status is more represented on tv?






22. Values that are reflected in entertainment messages include what?






23. Creators use the formula to do what?






24. Who does marketing target?






25. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






26. Give an example of the cognitive complexity of content






27. What is the natural ability to distinguish the signal and the noise in any message?






28. What is the process of flow?






29. What do interactive games have the power to do?






30. What does attitudinal effects create and shape?






31. In what 6 ways is advertising deceptive?






32. Like media programming companies & advertising agencies are also...






33. What is the natural ability to distinguish the signal and the noise in any message?






34. Your _______ when you consume media content can alter your perception of and reaction to the content?






35. In the formula & What are the 2 constraints?






36. What are the two types of factors in fluctuation?






37. What are the four types of niche audiences?






38. What are the three states of personal factors in fluctuation?






39. The three forces that have shaped the development of the interactive mass media






40. What is fluctuation effect?






41. In the formula & What are the 2 constraints?






42. when one media company buys smaller companies of the same type & what type of concentration is this?






43. When a digital game has been designed well & it delivers an experience to players through what?






44. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






45. interactive media games are In what stage of development?






46. What are the two types of intelligence?






47. the two most dominant genres in prime-time television from the 1970s-1990s were what?






48. When a digital game has been designed well & it delivers an experience to players through what?






49. What was the first form of media games?






50. A macro-type media effect refers to what?