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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the middleware market?
When game developers market their game code to other game developers
6
Focus on steps in the process
Media deregulation
2. What does the personal locus do?
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3. what three forces shape the development of interactive media?
Media concentration & media deregulation
Public interest & prevention of monopolies & promoting diversity
Shared commons & need for social contact & attraction of advertisers
Harder
4. What does a cognitive-effect means?
Unintentional effects
The media can provide us with information
Localism
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
5. What must happen during television before commercial break?
Action must build up
Media concentration
Cognitive
Content of messages & context of portrayals & cognitive complexity of content
6. what force competes against the ethnic of localism?
High paid
Good vs evil
Efficiency
State
7. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Typical level of risk for an effect
They are interactive
Media content
8. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Horizontal & vertical & conglomerate
Individuals and society
Invisible & visible
9. Every day & our baseline of media effects what?
Prescription drugs
Being immersed so deeply into a task so they lose track of all time and place
Can be at risk & shaped by media & own life factors
Efficiency
10. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Sex & violence & language & sexual orientation
Promotes
Horizontal & vertical & conglomerate
11. When does visible stereotyping occur?
Simplistic and objectionable ways
Media and personal
The typical level of risk for an effect
Physiological
12. what types of audiences have marketers of digital games identified as?
Goals & drives
Viacom & CBS
Field independency
Explorers & socializers & achievers & controllers
13. What is localism?
They are interactive
Field independency
The control of important institutions in the hads of all people
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
14. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Arcade games
3%
Cognitive
Physiological
15. What are stereotypes on tv?
Deregulation & change in content & lack of access
Positive because they are easy for viewers to recognize
An attitudinal-type effect
During an exposure to a particular message
16. to end up at the top of a Google search & a website must what?
Pay for placement
Younger age
During an exposure to a particular message
Automaticy
17. What are the two types of media effects?
Largest amount of knowledge
Fluid intelligence
Manifest and process
Horizontal & vertical & conglomerate
18. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Deregulation & change in content & lack of access
The company that owns the platform also develops the games and distributes them
The creation & formulas & & the social values of consumers
19. A macro-type media effect refers to what?
1980s & 1990s
Recognize elements of the story
Massively Multiplayer Online Role Playing Game
Institutions
20. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Media deregulation
Fluid intelligence
Baseline & fluctuation
21. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Vertical
People have control and control is decentralized
Try to solve the plot
22. ______ are the influences we experience constantly from our exposure to media messages?
Promotes
Opinions & beliefs & and values
Massively Multiplayer Online Role Playing Game
Process effects
23. What are the four genres in the formula?
A temporary effect
Drama & comedy & romance & reality series
Tragedy & mystery & action/horror
Advertisers manipulating us into buying things we don't need
24. When does invisible stereotyping occur?
Intentional
Viacom & CBS
Dramas and situation comedies
When whole segments of the population are ignored
25. In tv & gays are what?
Younger age
Shared commons & need for social contact & attraction of advertisers
Conceptual differentiation
More likely to appear in comedies than dramas
26. What did the Communications Act of 1934 require?
Shared commons & need for social networking & attraction of advertising support
Broadcasters to serve the public interest & convenience & and necessity
Recognize elements of the story
Individuals and society
27. What is our personal locus made up of?
Create successful products
Always occurring
Media concentration
Goals & drives
28. the rationale for regulation in broadcasting is based on what?
Stereotypes
Public interest & prevention of monopolies & promoting diversity
Cultivation & reinforcement
Easily noticable
29. What government organization monitors tv and radio programming to determine if it is obscene or not?
Positive because they are easy for viewers to recognize
Wikis
Federal Communications Commission
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
30. There is a trend of ______________ of ownership in the media
Penetration
Concentration
Deregulation & change in content & lack of access
Many companies
31. Name the two types of process effects?
Being immersed so deeply into a task so they lose track of all time and place
Baseline & fluctuation
1980s & 1990s
Niche audiences
32. Give an example of the cognitive complexity of content
Print vs tv news
Baseline & fluctuation
An attitudinal-type effect
Institutions & society & individuals
33. In the formula & What are the 2 constraints?
By medium & society
Vertical
Telescoping
Regulate
34. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Efficiency
Typical level of risk for an event
Dramas and situation comedies
Being immersed so deeply into a task so they lose track of all time and place
35. Your _______ when you consume media content can alter your perception of and reaction to the content?
Explorers & socializers & achievers & controllers
Action must build up
State
Focus on steps in the process
36. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Niche audiences
Can be at risk & shaped by media & own life factors
Individuals and society
37. What was the first form of media games?
Discrimination and poverty impacting their lives
Toilets & schools & video games & etc.
Media concentration & media deregulation
Arcade games
38. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Pay for placement
Small
Unintentional effects
39. What are the two competing values?
African Americans
When you focus on the steps in the process
Localism and efficiency
Efficiency
40. What is WOW?
Verbal violence
Emotional
World of Warcraft & $15 per month & an online game & most successful video game in the world
Horizontal
41. What does localism serve the needs of?
Richer
Individuals and society
Emotional
Long-term
42. What is the natural ability to distinguish the signal and the noise in any message?
Advertisers manipulating us into buying things we don't need
Media concentration
Happiness is found in having things
Field independency
43. What are the two types of intelligence?
Crysalline and fluid
Typical level of risk for an effect
When fewer people control the media& there's a narrow range of voices
Attitudinal
44. What do megamergers result in?
CEOs holding a greater concentration of power
Small
Cognitive
When game developers market their game code to other game developers
45. What is the way people group and classify things?
Field independency & type of intelligence & type of thinking & conceptual differentation
Conceptual differentiation
Easily noticable
When you focus on the steps in the process
46. What gender is more popular on tv?
Promotes
Male
People share their work through open web sites
An informed decision
47. interactive media games are In what stage of development?
Easily noticable
Invisible & visible
Penetration
Motivations & states & degree of identification
48. When does visible stereotyping occur?
3%
Advertisers manipulating us into buying things we don't need
Concentration & consolidation & centralization
Simplistic and objectionable ways
49. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Opportunities vs addictions & goals
An attitudinal-type effect
Strong personal locus
Media concentration & media deregulation
50. In tv & gays are what?
Invisible & visible
Public interest & prevention of monopolies & promoting diversity
A digital game player's focus on steps in the process
More likely to appear in comedies than dramas