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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






2. What is a physiological effect?






3. What is the natural ability to distinguish the signal and the noise in any message?






4. Popular criticism about advertising includes what?

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5. Although African Americans are represented on television & portrayals rarely include....






6. It is clear that the media is completely controlled by what?






7. What is a belief that control of important institutions should be in the hands of many through decentralization?






8. It is clear that the media is completely controlled by what?






9. What is flow?






10. What are the 3 media factors in fluctuation?






11. What is Web 2.0?






12. People who have a ________________ have more awareness of the effects process






13. What is puffery?






14. A macro-type media effect refers to what?






15. What is the most prevalent media effect?






16. What does localism serve the needs of?






17. What best reflects the effects the media has on us?






18. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






19. What does a cognitive-effect means?






20. What is Web 2.0?






21. What do megamergers result in?






22. What is efficiency?

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23. Describe fluctuation effects.






24. Where does the term wiki come from?






25. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






26. What does attitudinal effects create and shape?






27. In what 6 ways is advertising deceptive?






28. The pattern of the population of television characters is ______ the pattern of people in the real world






29. Where does the term wiki come from?






30. What was the biggest deal between any two media companies?






31. What are the four controversial content elements?






32. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






33. What does the term telescoping refer to?

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34. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






35. What are the three elements to a general story formula?






36. Describe baseline effects.






37. If you cry during a film & you are experiencing what type of effect?






38. The video industry has 'a good deal of vertical integration'. What does this mean?






39. There is a trend of ______________ of ownership in the media






40. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






41. What is the long-term behavioral effect?






42. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






43. Popular criticism about advertising includes what?

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44. 'Bad' language in the media is what?






45. What is the ability to be creative?






46. What are the two long-term attitudinal effects?






47. 'Bad' language in the media is what?






48. what force competes against the ethnic of localism?






49. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






50. What are the two major effects from the telecommunications competition & deregulation act of 1996?