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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the 3 media factors in fluctuation?






2. What is the ability to memorize facts?






3. Playing interactive video games & particularly MMORPGs...






4. What do megamergers result in?






5. When did the innovation stage for interactive media games begin?






6. What best reflects the effects the media has on us?






7. Like other media & the internet is now mature enough to suffer from...






8. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






9. What are the two long-term attitudinal effects?






10. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






11. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






12. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






13. when does immediate effects occur?






14. What are characteristics that have shaped the development of interactive media?






15. What must happen during television before commercial break?






16. What does a cognitive-effect means?






17. Although African Americans are represented on television & portrayals rarely include....






18. What is an effect that happens during exposure to the media messages?






19. What eliminated the legal barrier to competition across markets?






20. What are some fluctuation factors?






21. The internet is considered a viral spiral because it _________ innovation due to its network structure






22. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






23. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






24. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






25. The video industry has 'a good deal of vertical integration'. What does this mean?






26. What is the ability to be creative?






27. What is subliminal advertising






28. In tv & gays are what?






29. What is a mystery?






30. What is the long-term behavioral effect?






31. In what way (s) does advertising make us too materialistic?






32. The business trend to consolidate has grown stronger than the government's impulse to...






33. Explain localism






34. Long-term effects are ________ to notice than immediate effects.






35. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






36. What does attitudinal effects create and shape?






37. What is localism?






38. People with the ___________________ learn the most from the media






39. What are the two types of thinking?






40. Creators use the formula to do what?






41. Media ownership has big impact on...






42. What was significant about the Communications Act 1934?

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43. The three forces that have shaped the development of the interactive mass media






44. The number of ads for _______________ increases each year






45. What did the Communications Act of 1934 require?






46. Consumers use the formula to do what?






47. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






48. Popular criticism about advertising includes what?

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49. What is flow?






50. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.