Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe product claims?






2. What are the three elements to a general story formula?






3. What is the long-term behavioral effect?






4. What is the long-term emotional effect?






5. What are the two competing values?






6. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






7. What are the two long-term attitudinal effects?






8. Describe baseline effects.






9. What is localism?






10. Explain localism






11. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






12. Long-term effects are ________ to notice than immediate effects.






13. Consumers use the formula to do what?






14. What is a physiological effect?






15. What eliminated the legal barrier to competition across markets?






16. when one media company buys smaller companies of the same type & what type of concentration is this?






17. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






18. Values that are reflected in entertainment messages include what?






19. Like other media & the internet is now mature enough to suffer from...






20. What is puffery?






21. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






22. Media ownership has big impact on...






23. The number of ads for _______________ increases each year






24. What are the two major effects from the telecommunications competition & deregulation act of 1996?






25. What does MMORPG stand for?






26. What are the 3 media factors in fluctuation?






27. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






28. What was the biggest deal between any two media companies?






29. What age is more represented on tv?






30. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






31. Where does the term wiki come from?






32. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






33. What is flow?






34. Unintentional effects often occur when we are in a state of...






35. What are the three parts of efficiency?






36. _______________ are societal changes that occur over a long period of time.






37. When did the innovation stage for interactive media games begin?






38. The video industry has 'a good deal of vertical integration'. What does this mean?






39. In what 6 ways is advertising deceptive?






40. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






41. What ethnicity is overrepresented on tv?






42. what happens in the media concentration?






43. When does invisible stereotyping occur?






44. ________ are beneficial because they allow for the creation of collective knowledge






45. The pattern of the population of television characters is ______ the pattern of people in the real world






46. What are the three states of personal factors in fluctuation?






47. What is the most prevalent media effect?






48. what three forces shape the development of interactive media?






49. Consumers use the formula to do what?






50. What are the two timing factors?