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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what force competes against the ethnic of localism?
Efficiency
CEOs holding a greater concentration of power
Focus on steps in the process
Conceptual differentiation
2. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Localism
An attitudinal-type effect
3. What does the term telescoping refer to?
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4. People with the ___________________ learn the most from the media
Crystalline intelligence
65+ years of age
Largest amount of knowledge
Vertical and lateral
5. What are the four types of niche audiences?
Public interest & prevention of monopolies & promoting diversity
Explorers & socializers & achievers & controllers
Horizontal
Younger age
6. In order to become media literate in interactive media & what do we need to establish?
Attitudinal
Broadcasters to serve the public interest & convenience & and necessity
Invisible & visible
Opportunities vs addictions & goals
7. What is telescoping?
Drama & comedy & romance & reality series
Ads making implicit claims that cannot be tested for the truth
Focus on steps in the process
World of Warcraft & $15 per month & an online game & most successful video game in the world
8. When a digital game has been designed well & it delivers an experience to players through what?
Always occurring
Flow & telescoping
Verbal violence
Media and messages
9. What does a cognitive-effect means?
Prescription drugs
The media can provide us with information
More married women
More married women
10. What was it when ownership rules were relaxed?
Crystalline & fluid
Media concentration
Attitudinal
Horizontal & vertical & conglomerate
11. What are the two main forms of stereotyping?
Invisible & visible
6
Telescoping
Promotes
12. Like other media & the internet is now mature enough to suffer from...
Concentration
Horizontal
Niche audiences
1950s
13. The media can have long and short term effects on what?
Institutions & society & individuals
Text & television
High paid
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
14. What are the three types of concentration?
Harder
1980s & 1990s
Horizontal & vertical & conglomerate
World of Warcraft & $15 per month & an online game & most successful video game in the world
15. What does a cognitive-effect means?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
The media can provide us with information
World of Warcraft & $15 per month & an online game & most successful video game in the world
Focus on steps in the process
16. What are the two types of thinking?
Immediate
Flow & telescoping
Vertical and lateral
Verbal violence
17. What are the four controversial content elements?
Long-term
Sex & violence & language & sexual orientation
Conglomerate
The creation & formulas & & the social values of consumers
18. Long-term effects are ________ to notice than immediate effects.
Harder
Pay for placement
Baseline and fluctuation
Wikis
19. What is an effect that happens during exposure to the media messages?
Field independency & type of intelligence & type of thinking & conceptual differentation
Positive because they are easy for viewers to recognize
Vertical and lateral
Immediate
20. 'Bad' language in the media is what?
60%
Media and messages
State
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
21. Explain localism
Deregulation & change in content & lack of access
When game developers market their game code to other game developers
Can be addictive
People have control and control is decentralized
22. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Macro-level effects
Emotional
Being immersed so deeply into a task so they lose track of all time and place
Goals & drives
23. what three forces shape the development of interactive media?
The typical level of risk for an effect
Concentration & consolidation & centralization
Shared commons & need for social contact & attraction of advertisers
Unintentional effects
24. What was significant about the Communications Act 1934?
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25. The three forces that have shaped the development of the interactive mass media
To compare the tragic characters & make the audience feel better
Focus on steps in the process
African Americans
Shared commons & need for social networking & attraction of advertising support
26. In what 6 ways is advertising deceptive?
Vertical and lateral
Social and economic
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
27. What do interactive games have the power to do?
Condition audiences for repeat exposures
People have control and control is decentralized
Fluid intelligence
Flow
28. What is subliminal advertising
Crystalline & fluid
More likely to appear in comedies than dramas
Relates to the unconscious effects of advertising
Conceptual differentiation
29. What is action/horror?
The typical level of risk for an effect
Federal Communications Commission
Unintentional effects
Good vs evil
30. Consumers use the formula to do what?
Shared commons & need for social contact & attraction of advertisers
Recognize elements of the story
3%
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
31. Who does marketing target?
Niche audiences
Baseline & fluctuation
3%
Concentration & consolidation & centralization
32. What marital status is more represented on tv?
Cognitive
Pay for placement
More married women
Automaticy
33. What does the term telescoping refer to?
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34. interactive media games are In what stage of development?
More likely to appear in comedies than dramas
To compare the tragic characters & make the audience feel better
Penetration
Wikis
35. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Tragedy & mystery & action/horror
Cognitive & emotional & moral
Telescoping
Dramas and situation comedies
36. People who have a ________________ have more awareness of the effects process
Try to solve the plot
Conglomerate
When game developers market their game code to other game developers
Strong personal locus
37. What is the long-term emotional effect?
Desensitization
1950s
Macro-level effects
High paid
38. What age is more represented on tv?
Institutions & society & individuals
Younger age
Unintentional effects
Recognize elements of the story
39. What are the two types of intelligence?
Process effects
Advertisers manipulating us into buying things we don't need
Crystalline & fluid
Shared commons & need for social networking & attraction of advertising support
40. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Happiness is found in having things
Regulate
Conservative
Crystalline & fluid
41. What are the two types of intelligence?
Field independency & type of intelligence & type of thinking & conceptual differentation
1980s & 1990s
1950s
Crysalline and fluid
42. Issues of concern regarding merger activity includes what?
6
Telescoping
When whole segments of the population are ignored
Deregulation & change in content & lack of access
43. What are characteristics that have shaped the development of interactive media?
Baseline & fluctuation
Wikis
Federal Communications Commission
Shared commons & need for social connection & & attraction of advertisers
44. Media ownership has big impact on...
People have control and control is decentralized
Determines a person's media exposure habits
Media content
Antisocial vs prosocial
45. Your _______ when you consume media content can alter your perception of and reaction to the content?
Shared commons & need for social connection & & attraction of advertisers
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Vertical
State
46. the rationale for regulation in broadcasting is based on what?
Being immersed so deeply into a task so they lose track of all time and place
Verbal violence
Deregulation & change in content & lack of access
Public interest & prevention of monopolies & promoting diversity
47. the rationale for regulation in broadcasting is based on what?
When whole segments of the population are ignored
Long-term
Penetration
Public interest & prevention of monopolies & promoting diversity
48. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Deregulation & change in content & lack of access
The media can provide us with information
Psychological & emotional & cognitive
49. What are the six main criticisms of advertising?
Unintentional effects
More married women
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
When you focus on the steps in the process
50. What ethnicity is overrepresented on tv?
60%
Whites
Concentration & consolidation & centralization
Concentrated