Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Give an example of the content of messages






2. People who have a ________________ have more awareness of the effects process






3. What are the six main criticisms of advertising?






4. What is baseline effects?






5. What is efficiency?

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6. What is the ability to be creative?






7. What was it when ownership rules were relaxed?






8. What is flow?






9. What is a baseline effect?






10. what three forces shape the development of interactive media?






11. What are examples of baseline factors?






12. What is the middleware market?






13. What are the two timing factors?






14. What are the four genres in the formula?






15. What is action/horror?






16. the two most dominant genres in prime-time television from the 1970s-1990s were what?






17. In the formula & What are the 2 constraints?






18. 'Bad' language in the media is what?






19. It is clear that the media is completely controlled by what?






20. What are the two types of thinking?






21. What is Web 2.0?






22. The pattern of the population of television characters is ______ the pattern of people in the real world






23. Playing interactive video games & particularly MMORPGs...






24. Describe baseline effects.






25. ________ are beneficial because they allow for the creation of collective knowledge






26. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






27. A macro-type media effect refers to what?






28. What are the three parts of efficiency?






29. What are the three states of personal factors in fluctuation?






30. What is a physiological effect?






31. Which type of violence is most prevalent on television?






32. What is subliminal advertising






33. What is localism?






34. What is telescoping?






35. Describe product claims?






36. when does immediate effects occur?






37. the rationale for regulation in broadcasting is based on what?






38. _______________ are societal changes that occur over a long period of time.






39. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






40. Issues of concern regarding merger activity includes what?






41. What was the biggest deal between any two media companies?






42. What are the two types of process effects?






43. What age is more represented on tv?






44. The internet is considered a viral spiral because it _________ innovation due to its network structure






45. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






46. What does localism serve the needs of?






47. Describe baseline effects.






48. Long-term effects are ________ to notice than immediate effects.






49. What are the three personal factors of fluctuation?






50. What government organization monitors tv and radio programming to determine if it is obscene or not?