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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Many media effects are...
Intentional
Cognitive
Flow
Typical level of risk for an effect
2. what types of audiences have marketers of digital games identified as?
Strong personal locus
Try to solve the plot
Explorers & socializers & achievers & controllers
Medical workers
3. What are examples of baseline factors?
The creation & formulas & & the social values of consumers
Developmental maturity & knowledge structures & media exposure habits
Conservative
Confusing to the audience
4. What do megamergers result in?
Websites that allow users to add & edit material
Toilets & schools & video games & etc.
Typical level of risk for an event
CEOs holding a greater concentration of power
5. Describe manifest effects?
Media and messages
People have control and control is decentralized
Public interest & prevention of monopolies & promoting diversity
Easily noticable
6. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Niche audiences
Media concentration & media deregulation
African Americans
Flow & telescoping
7. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Being immersed deeply in a task that they lose track of time and place
More married women
Male
8. Your _______ when you consume media content can alter your perception of and reaction to the content?
Niche audiences
State
High paid
Conservative
9. Long-term effects are ________ to notice than immediate effects.
Harder
Print vs tv news
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
The control of important institutions in the hads of all people
10. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Relaxing regulations
Promotes
The creation & formulas & & the social values of consumers
11. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Wikis
Opportunities vs addictions & goals
Institutions & society & individuals
12. Media ownership has big impact on...
Verbal violence
The media can provide us with information
Factual and social
Media content
13. What gender is more popular on tv?
Male
Automaticy
Deceptive
Ownership rules are relaxed
14. What are the two types of thinking?
When fewer people control the media& there's a narrow range of voices
Vertical and lateral
Field independency & type of intelligence & type of thinking & conceptual differentiation
Richer
15. What must happen during television before commercial break?
Action must build up
Vertical
Cognitive
Arcade games
16. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Wikis
Influences
Crystalline & fluid
Developmental maturity & knowledge structures & media exposure habits
17. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Cognitive
Attitudinal
Try to solve the plot
Can be at risk & shaped by media & own life factors
18. What is one of the characteristics that differentiate mass media games or video games from other mass media?
More likely to appear in comedies than dramas
Arcade games
They are interactive
Shared commons & need for social contact & attraction of advertisers
19. What is a wiki?
Websites that allow users to add & edit material
Recognize elements of the story
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Conflict & climax & resolution
20. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Simplistic and objectionable ways
Social and economic
Influences
65+ years of age
21. Every day & our baseline of media effects what?
Good vs evil
More married women
Shared commons & need for social connection & & attraction of advertisers
Can be at risk & shaped by media & own life factors
22. interactive media games are In what stage of development?
6
Penetration
Print vs tv news
Attitudinal
23. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
The typical level of risk for an effect
Opinions & beliefs & and values
African Americans
24. ______ are the influences we experience constantly from our exposure to media messages?
Concentration
Field independency & type of intelligence & type of thinking & conceptual differentation
Process effects
A digital game player's focus on steps in the process
25. Like media programming companies & advertising agencies are also...
Immediate and long-term
60%
Concentrated
Influences
26. What does the term telescoping refer to?
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27. Every day & our baseline of media effects what?
State
Can be at risk & shaped by media & own life factors
Happiness is found in having things
State of mind & motivation & & degree of identification
28. What are the two types of intelligence?
Pay for placement
Crysalline and fluid
Establish awareness of products & existence of products
World of Warcraft & $15 per month & an online game & most successful video game in the world
29. What is the way people group and classify things?
Being immersed deeply in a task that they lose track of time and place
Influence of automatic bodily systems & beyond our conscious control
Conceptual differentiation
Concentration
30. Many media effects are...
Intentional
Condition audiences for repeat exposures
Real world vs media world
Manifest and process
31. The business trend to consolidate has grown stronger than the government's impulse to...
Concentration & consolidation & centralization
Regulate
By medium & society
Concentrated
32. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Localism
Conservative
Federal Communications Commission
Conflict
33. Explain localism
People have control and control is decentralized
Conservative
Medical workers
Toilets & schools & video games & etc.
34. What was the biggest deal between any two media companies?
Viacom & CBS
Small
Concentration & consolidation & centralization
People share their work through open web sites
35. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Concentration & consolidation & centralization
Stereotypes
Small
Baseline & fluctuation
36. What was it when ownership rules were relaxed?
Vertical and lateral
Media concentration
Try to solve the plot
The creation & formulas & & the social values of consumers
37. What percentage of video games earn a profit?
Sex & violence & language & sexual orientation
Field independency
3%
Baseline & fluctuation
38. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Media and personal
Deceptive
Macro-level effects
39. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Cultivation & reinforcement
Long-term
Motivations & states & degree of identification
40. What are the 3 media factors in fluctuation?
Cognitive & emotional & moral
Manifest effect
Content of messages & context of portrayals & cognitive complexity of content
Institutions & society & individuals
41. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Physiological
Conglomerate
Social and economic
Temporary
42. what three forces shape the development of interactive media?
Media content
High paid
Tragedy & mystery & action/horror
Shared commons & need for social contact & attraction of advertisers
43. Like other media & the internet is now mature enough to suffer from...
Concentration
Broadcasters to serve the public interest & convenience & and necessity
Medical workers
Promotes
44. A macro-type media effect refers to what?
Action must build up
Institutions
Positive because they are easy for viewers to recognize
Deceptive
45. What does MMORPG stand for?
The creation & formulas & & the social values of consumers
Action must build up
Massively Multiplayer Online Role Playing Game
Print vs tv news
46. According to the _______________ is the most challenging medium for telling stories
Media concentration & media deregulation
State of mind & motivation & & degree of identification
Text & television
Dramas and situation comedies
47. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Developmental maturity & knowledge structures & media exposure habits
Explorers & socializers & achievers & controllers
Media content
Cognitive
48. When did megamergers become popular?
1980s & 1990s
Harder
Being immersed deeply in a task that they lose track of time and place
Factual and social
49. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
By medium & society
An attitudinal-type effect
People share their work through open web sites
50. The three forces that have shaped the development of the interactive mass media
Strong personal locus
Shared commons & need for social networking & attraction of advertising support
Promotes
Displacement of other activities