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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. the two most dominant genres in prime-time television from the 1970s-1990s were what?






2. In the formula & What are the 2 constraints?






3. ______ are the influences we experience constantly from our exposure to media messages?






4. What are the 3 media factors in fluctuation?






5. What are stereotypes on tv?






6. What are the three elements to a general story formula?






7. Many media effects are...






8. What does the personal locus do?

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9. What is the way people group and classify things?






10. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






11. The intended effects of ads include what?






12. Like media programming companies & advertising agencies are also...






13. What are the two timing factors?






14. Consumers use the formula to do what?






15. What are the two main forms of stereotyping?






16. Consumers use the formula to do what?






17. What is puffery?






18. What is localism?






19. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






20. What is Web 2.0?






21. the rationale for regulation in broadcasting is based on what?






22. What are the two types of media effects?






23. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






24. What are the 3 media factors in fluctuation?






25. Over time & the government has been _______________ with regard to who controls the media






26. What are the three states of personal factors in fluctuation?






27. What is the long-term emotional effect?






28. The pattern of the population of television characters is ______ the pattern of people in the real world






29. What is the ability to memorize facts?






30. What are the two major effects from the telecommunications competition & deregulation act of 1996?






31. People who have a ________________ have more awareness of the effects process






32. What did the Communications Act of 1934 require?






33. Where does the term wiki come from?






34. According to the _______________ is the most challenging medium for telling stories






35. What is an effect that happens during exposure to the media messages?






36. The business trend to consolidate has grown stronger than the government's impulse to...






37. What are the three parts of efficiency?






38. When does a digital game player get deeply immersed in the game and loses all track of time and place?






39. Your _______ when you consume media content can alter your perception of and reaction to the content?






40. What is Web 2.0?






41. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






42. interactive media games are In what stage of development?






43. What is the natural ability to distinguish the singal and the noise in any message?






44. _______________ are societal changes that occur over a long period of time.






45. What is the long-term emotional effect?






46. Popular criticism about advertising includes what?

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47. What is fluctuation effect?






48. The three forces that have shaped the development of the interactive mass media






49. The intended effects of ads include what?






50. what force competes against the ethnic of localism?