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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of media effects?






2. What is WOW?






3. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






4. What is fluctuation effect?






5. What are characteristics that have shaped the development of interactive media?






6. The business trend to consolidate has grown stronger than the government's impulse to...






7. Creators use the formula to do what?






8. People who have a ________________ have more awareness of the effects process






9. What are the six baseline influencing factors?






10. When a digital game has been designed well & it delivers an experience to players through what?






11. In tv & gays are what?






12. In what way (s) does advertising make us too materialistic?






13. Many media effects are...






14. What is one of the characteristics that differentiate mass media games or video games from other mass media?






15. Describe fluctuation effects.






16. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






17. When a digital game has been designed well & it delivers an experience to players through what?






18. what happens in the media concentration?






19. What are the two types of intelligence?






20. what types of audiences have marketers of digital games identified as?






21. A macro-type media effect refers to what?






22. 'Bad' language in the media is what?






23. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






24. What do megamergers result in?






25. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






26. What are the two timing factors?






27. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






28. Describe product claims?






29. What are the two types of thinking?






30. The intended effects of ads include what?






31. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






32. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






33. Many media effects are...






34. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






35. In tv & gays are what?






36. Describe manifest effects?






37. What are the two types of intelligence?






38. What is efficiency?

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39. The business trend to consolidate has grown stronger than the government's impulse to...






40. What was the first form of media games?






41. Popular criticism about advertising includes what?

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42. When did megamergers become popular?






43. What are the two long-term attitudinal effects?






44. What is a belief that control of important institutions should be in the hands of many through decentralization?






45. What government organization monitors tv and radio programming to determine if it is obscene or not?






46. What eliminated the legal barrier to competition across markets?






47. The internet is considered a viral spiral because it _________ innovation due to its network structure






48. What is subliminal advertising






49. In what way (s) does advertising make us too materialistic?






50. What is the ability to memorize facts?







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