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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are examples of baseline factors?
Influences
Arcade games
Developmental maturity & knowledge structures & media exposure habits
Factual and social
2. What was the first form of media games?
Manifest and process
Many companies
Try to solve the plot
Arcade games
3. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Drama & comedy & romance & reality series
Media concentration & media deregulation
Action must build up
Younger age
4. The number of ads for _______________ increases each year
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Discrimination and poverty impacting their lives
Relates to the unconscious effects of advertising
Prescription drugs
5. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Arcade games
Goals & drives
65+ years of age
Pay for placement
6. What was it when ownership rules were relaxed?
Relates to the unconscious effects of advertising
Macro-level effects
Media concentration
Physiological
7. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Goals & drives
Crystalline & fluid
Process effects
Long-term
8. Describe product claims?
Confusing to the audience
Happiness is found in having things
Media concentration
Opinions & beliefs & and values
9. What is our personal locus made up of?
Immediate
Flow & telescoping
Fluid intelligence
Goals & drives
10. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Invisible & visible
Penetration
CEOs holding a greater concentration of power
11. what happens in the media concentration?
Viacom & CBS
Typical level of risk for an event
Ownership rules are relaxed
Advertisers manipulating us into buying things we don't need
12. What are the four types of niche audiences?
Viacom & CBS
Explorers & socializers & achievers & controllers
Physiological
65+ years of age
13. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Unintentional effects
Concentration & consolidation & centralization
State
14. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Opinions & beliefs & and values
Relaxing regulations
An informed decision
1980s & 1990s
15. People who have a ________________ have more awareness of the effects process
Strong personal locus
Viacom & CBS
Wikis
Discrimination and poverty impacting their lives
16. In what way (s) does advertising make us too materialistic?
Relaxing regulations
Relates to the unconscious effects of advertising
Viacom & CBS
We keep asking for more products
17. Playing interactive video games & particularly MMORPGs...
Content of messages & context of portrayals & cognitive complexity of content
Fluid intelligence
Can be addictive
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
18. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
State of mind & motivation & & degree of identification
Toilets & schools & video games & etc.
Goals & drives
Influences
19. what types of audiences have marketers of digital games identified as?
Cultivation & reinforcement
Explorers & socializers & achievers & controllers
To compare the tragic characters & make the audience feel better
Factual and social
20. What are characteristics that have shaped the development of interactive media?
Different from
Focus on steps in the process
Shared commons & need for social connection & & attraction of advertisers
Dramas and situation comedies
21. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Cognitive & emotional & moral
Websites that allow users to add & edit material
Drama & comedy & romance & reality series
22. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
Richer
Pay for placement
Action must build up
23. What eliminated the legal barrier to competition across markets?
Deregulation & change in content & lack of access
Antisocial vs prosocial
Media deregulation
Public interest & prevention of monopolies & promoting diversity
24. What do interactive games have the power to do?
Temporary
Concentration
Arcade games
Condition audiences for repeat exposures
25. Media ownership has big impact on...
Media content
Typical level of risk for an effect
Good vs evil
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
26. What is fluctuation effect?
A temporary effect
They eliminated the legal barrier to competition across markets
Promotes
Crysalline and fluid
27. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Concentration
Dramas and situation comedies
Hawaiian word wikiwiki
28. What is the long-term emotional effect?
Desensitization
Explorers & socializers & achievers & controllers
6
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
29. It is clear that the media is completely controlled by what?
Many companies
Goals & drives
Physiological
Media concentration & media deregulation
30. What was significant about the Communications Act 1934?
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31. There is a trend of ______________ of ownership in the media
An attitudinal-type effect
Explorers & socializers & achievers & controllers
Concentration
Field independency & type of intelligence & type of thinking & conceptual differentation
32. What are the two types of responsibilites in advertising?
Social and economic
Concentration
Horizontal & vertical & conglomerate
Relates to the unconscious effects of advertising
33. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Psychological & emotional & cognitive
Media and personal
Physiological
Media concentration & media deregulation
34. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Individuals and society
Cultivation & reinforcement
Psychological & emotional & cognitive
An informed decision
35. _______________ are societal changes that occur over a long period of time.
Crystalline intelligence
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Simplistic and objectionable ways
Macro-level effects
36. Describe manifest effects?
Shared commons & need for social networking & attraction of advertising support
Being immersed deeply in a task that they lose track of time and place
Easily noticable
Concentrated
37. What are the two types of intelligence?
Can be at risk & shaped by media & own life factors
Crysalline and fluid
Recognize elements of the story
Invisible & visible
38. What is the process of flow?
More married women
Promotes
Telescoping
Being immersed so deeply into a task so they lose track of all time and place
39. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
A digital game player's focus on steps in the process
The creation & formulas & & the social values of consumers
Happiness is found in having things
40. The internet is considered a viral spiral because it _________ innovation due to its network structure
Public interest & prevention of monopolies & promoting diversity
Promotes
Long-term
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
41. What are the three states of personal factors in fluctuation?
Whites
Psychological & emotional & cognitive
Flow & telescoping
Institutions
42. What does a cognitive-effect means?
They are interactive
Vertical and lateral
Factual and social
The media can provide us with information
43. What are the three states of personal factors in fluctuation?
During an exposure to a particular message
Psychological & emotional & cognitive
Public interest & prevention of monopolies & promoting diversity
Opinions & beliefs & and values
44. What is an effect that happens during exposure to the media messages?
Influences
Institutions
Shared commons & need for social networking & attraction of advertising support
Immediate
45. What do interactive games have the power to do?
Media concentration & media deregulation
Condition audiences for repeat exposures
Manifest and process
Automaticy
46. the rationale for regulation in broadcasting is based on what?
3%
Public interest & prevention of monopolies & promoting diversity
Institutions
Always occurring
47. What occupation is more represented on tv?
High paid
Concentration & consolidation & centralization
When fewer people control the media& there's a narrow range of voices
The control of important institutions in the hads of all people
48. What eliminated the legal barrier to competition across markets?
Social and economic
Required broadcasters to serve the public's interest & convenience & & necessity
Media deregulation
To compare the tragic characters & make the audience feel better
49. What are some examples of where advertisements can be found?
Media deregulation
Vertical and lateral
Toilets & schools & video games & etc.
The media can provide us with information
50. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Telescoping
Media and personal
Psychological & emotional & cognitive