Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What was the first form of media games?






2. There is a trend of ______________ of ownership in the media






3. What is efficiency?

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4. What are the six main criticisms of advertising?






5. What are stereotypes on tv?






6. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






7. What does localism serve the needs of?






8. What are the six main criticisms of advertising?






9. Give an example of the cognitive complexity of content






10. What are the two main forms of stereotyping?






11. Explain localism






12. Like media programming companies & advertising agencies are also...






13. What do media exposure habits focus its attention on?






14. In the formula & What are the 2 constraints?






15. What is an effect that happens during exposure to the media messages?






16. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






17. What is puffery?






18. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






19. What is a mystery?






20. What are the two types of intelligence?






21. what type of health patterns are there?






22. What are the three parts of efficiency?






23. What is a belief that control of important institutions should be in the hands of many through decentralization?






24. Creators use the formula to do what?






25. Media ownership has big impact on...






26. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






27. Describe baseline effects.






28. Your _______ when you consume media content can alter your perception of and reaction to the content?






29. What is a baseline effect?






30. What are the 3 media factors in fluctuation?






31. What are the three types of concentration?






32. What does MMORPG stand for?






33. Over time & the government has been _______________ with regard to who controls the media






34. What is localism?






35. What is the ability to memorize facts?






36. What is the long-term behavioral effect?






37. Name the two types of process effects?






38. What gender is more popular on tv?






39. when one media company buys smaller companies of the same type & what type of concentration is this?






40. The three forces that have shaped the development of the interactive mass media






41. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






42. When does visible stereotyping occur?






43. Long-term effects are ________ to notice than immediate effects.






44. What is the long-term emotional effect?






45. Give an example of the content of messages






46. What are characteristics that have shaped the development of interactive media?






47. In order to appeal to audiences & most stories begin with what?






48. In what way (s) does advertising make us too materialistic?






49. What is one of the characteristics that differentiate mass media games or video games from other mass media?






50. Describe fluctuation effects.