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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
When you focus on the steps in the process
Baseline and fluctuation
Horizontal & vertical & conglomerate
Media concentration & media deregulation
2. There is a trend of ______________ of ownership in the media
They eliminated the legal barrier to competition across markets
Concentration
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Macro-level effects
3. What are stereotypes on tv?
Baseline and fluctuation
Positive because they are easy for viewers to recognize
Displacement of other activities
Happiness is found in having things
4. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Action must build up
Intentional
Real world vs media world
5. Consumers use the formula to do what?
Drama & comedy & romance & reality series
Recognize elements of the story
Process effects
Print vs tv news
6. What are the two types of factors in fluctuation?
Focus on steps in the process
Intentional
Media and personal
Long-term
7. What gender is more popular on tv?
Localism and efficiency
Male
Being immersed so deeply into a task so they lose track of all time and place
Immediate
8. When a digital game has been designed well & it delivers an experience to players through what?
Determines a person's media exposure habits
65+ years of age
Media content
Flow & telescoping
9. In what 6 ways is advertising deceptive?
Toilets & schools & video games & etc.
Many companies
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Psychological & emotional & cognitive
10. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Developmental maturity & knowledge structures & media exposure habits
Opportunities vs addictions & goals
Desensitization
Dramas and situation comedies
11. What is a mystery?
Ads making implicit claims that cannot be tested for the truth
Try to solve the plot
Media deregulation
Concentrated
12. What is our personal locus made up of?
3%
People have control and control is decentralized
Goals & drives
Crysalline and fluid
13. What are the six baseline influencing factors?
Deceptive
The control of important institutions in the hads of all people
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Process effects
14. What is a mystery?
Try to solve the plot
Unintentional effects
Media concentration & media deregulation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
15. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
By medium & society
Explorers & socializers & achievers & controllers
A digital game player's focus on steps in the process
16. What are the 3 subgenres of drama?
Harder
Tragedy & mystery & action/horror
Media deregulation
Hawaiian word wikiwiki
17. What are the two types of intelligence?
Horizontal & vertical & conglomerate
World of Warcraft & $15 per month & an online game & most successful video game in the world
Crystalline & fluid
Niche audiences
18. What are the two types of thinking?
Macro-level effects
Vertical and lateral
The creation & formulas & & the social values of consumers
An attitudinal-type effect
19. What must happen during television before commercial break?
Action must build up
Baseline & fluctuation
Promotes
Field independency & type of intelligence & type of thinking & conceptual differentiation
20. What is localism?
They eliminated the legal barrier to competition across markets
Concentration
Efficiency
The control of important institutions in the hads of all people
21. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Vertical
Ownership rules are relaxed
Cognitive & emotional & moral
22. The video industry has 'a good deal of vertical integration'. What does this mean?
Deceptive
The company that owns the platform also develops the games and distributes them
People have control and control is decentralized
By medium & society
23. What are the three types of concentration?
Horizontal & vertical & conglomerate
Being immersed so deeply into a task so they lose track of all time and place
Text & television
1980s & 1990s
24. The business trend to consolidate has grown stronger than the government's impulse to...
Typical level of risk for an effect
Field independency
Regulate
When game developers market their game code to other game developers
25. What are the three elements to a general story formula?
Prescription drugs
Media concentration
Conflict & climax & resolution
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
26. Playing interactive video games & particularly MMORPGs...
Fluid intelligence
Can be addictive
The typical level of risk for an effect
Younger age
27. What was the biggest deal between any two media companies?
Being immersed deeply in a task that they lose track of time and place
Crystalline intelligence
Positive because they are easy for viewers to recognize
Viacom & CBS
28. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Conceptual differentiation
Displacement of other activities
Condition audiences for repeat exposures
29. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
More likely to appear in comedies than dramas
Long-term
Localism
30. What are some examples of where advertisements can be found?
Field independency
Localism and efficiency
Toilets & schools & video games & etc.
Media concentration & media deregulation
31. What are the three parts of efficiency?
Prescription drugs
Concentration & consolidation & centralization
Penetration
Emotional
32. What is subliminal advertising
Action must build up
Action must build up
Positive because they are easy for viewers to recognize
Relates to the unconscious effects of advertising
33. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Shared commons & need for social connection & & attraction of advertisers
They are interactive
Influence of automatic bodily systems & beyond our conscious control
An attitudinal-type effect
34. What does the term telescoping refer to?
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35. What are the four genres in the formula?
Drama & comedy & romance & reality series
Vertical
When fewer people control the media& there's a narrow range of voices
Explorers & socializers & achievers & controllers
36. Consumers use the formula to do what?
Concentration
Recognize elements of the story
Opportunities vs addictions & goals
Tragedy & mystery & action/horror
37. What is telescoping?
Manifest and process
Deceptive
6
Focus on steps in the process
38. What is an effect that happens during exposure to the media messages?
Media deregulation
Immediate
The control of important institutions in the hads of all people
They eliminated the legal barrier to competition across markets
39. Many media effects are...
The company that owns the platform also develops the games and distributes them
Intentional
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
3%
40. What is the long-term behavioral effect?
Displacement of other activities
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Strong personal locus
Concentration & consolidation & centralization
41. What socioeconomic status is more represented?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Developmental maturity & knowledge structures & media exposure habits
Richer
Institutions & society & individuals
42. Who does marketing target?
Richer
Niche audiences
1950s
Conceptual differentiation
43. What is baseline effects?
Younger age
Cognitive
Emotional
Typical level of risk for an effect
44. Explain localism
People have control and control is decentralized
CEOs holding a greater concentration of power
Invisible & visible
Typical level of risk for an effect
45. What do media exposure habits focus its attention on?
Media and messages
Simplistic and objectionable ways
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
CEOs holding a greater concentration of power
46. what type of health patterns are there?
Concentration & consolidation & centralization
When whole segments of the population are ignored
Deceptive
Concentration & consolidation & centralization
47. What is the ability to be creative?
Fluid intelligence
To compare the tragic characters & make the audience feel better
Conceptual differentiation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
48. The intended effects of ads include what?
Establish awareness of products & existence of products
Stereotypes
Shared commons & need for social connection & & attraction of advertisers
Being immersed so deeply into a task so they lose track of all time and place
49. Creators use the formula to do what?
Create successful products
Field independency
Horizontal & vertical & conglomerate
Pay for placement
50. What is telescoping?
Vertical
Penetration
3%
When you focus on the steps in the process