Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Describe fluctuation effects.
Temporary
Tragedy & mystery & action/horror
Being immersed deeply in a task that they lose track of time and place
Sex & violence & language & sexual orientation

2. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Influence of automatic bodily systems & beyond our conscious control
CEOs holding a greater concentration of power
Focus on steps in the process

3. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Happiness is found in having things
Advertisers manipulating us into buying things we don't need
Websites that allow users to add & edit material

4. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Institutions
When whole segments of the population are ignored
1950s

5. what force competes against the ethnic of localism?
Always occurring
Action must build up
Efficiency
African Americans

6. what force competes against the ethnic of localism?
Intentional
Cognitive
Efficiency
Being immersed deeply in a task that they lose track of time and place

7. to end up at the top of a Google search & a website must what?
Pay for placement
Typical level of risk for an effect
Social and economic
Goals & drives

8. When a digital game has been designed well & it delivers an experience to players through what?
Print vs tv news
Richer
Shared commons & need for social contact & attraction of advertisers
Flow & telescoping

9. The intended effects of ads include what?
Automaticy
Establish awareness of products & existence of products
Confusing to the audience
Focus on steps in the process

10. What are examples of baseline factors?
Efficiency
Developmental maturity & knowledge structures & media exposure habits
African Americans
Shared commons & need for social networking & attraction of advertising support

11. What ethnicity is overrepresented on tv?
To compare the tragic characters & make the audience feel better
Explorers & socializers & achievers & controllers
Whites
By medium & society

12. What is the process of flow?
Always occurring
Psychological & emotional & cognitive
Can be at risk & shaped by media & own life factors
Being immersed so deeply into a task so they lose track of all time and place

13. What was significant about the Communications Act 1934?

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14. _______________ frequently occur when you are in a state of automaticity.
Concentration & consolidation & centralization
Unintentional effects
Broadcasters to serve the public interest & convenience & and necessity
Niche audiences

15. There is a trend of ______________ of ownership in the media
Concentration & consolidation & centralization
Drama & comedy & romance & reality series
Concentration
Positive because they are easy for viewers to recognize

16. What do megamergers result in?
Deregulation & change in content & lack of access
CEOs holding a greater concentration of power
Concentrated
Text & television

17. In order to become media literate in interactive media & what do we need to establish?
Emotional
Required broadcasters to serve the public's interest & convenience & & necessity
Being immersed deeply in a task that they lose track of time and place
Opportunities vs addictions & goals

18. In order to become media literate in interactive media & what do we need to establish?
Shared commons & need for social networking & attraction of advertising support
Macro-level effects
Opportunities vs addictions & goals
Websites that allow users to add & edit material

19. What is flow?
Being immersed deeply in a task that they lose track of time and place
Condition audiences for repeat exposures
Flow & telescoping
Vertical and lateral

20. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Massively Multiplayer Online Role Playing Game
Influences
Media content
Field independency

21. It is clear that the media is completely controlled by what?
1980s & 1990s
Many companies
Websites that allow users to add & edit material
Text & television

22. What are the six baseline influencing factors?
Field independency
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
A digital game player's focus on steps in the process
Condition audiences for repeat exposures

23. What was the first form of media games?
Wikis
Arcade games
Macro-level effects
Largest amount of knowledge

24. In tv & gays are what?
More married women
Conflict
Fluid intelligence
More likely to appear in comedies than dramas

25. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Concentration & consolidation & centralization
During an exposure to a particular message
Advertisers manipulating us into buying things we don't need
Cognitive

26. What are the three parts of efficiency?
Concentration & consolidation & centralization
65+ years of age
Vertical
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

27. What is localism?
Largest amount of knowledge
Horizontal
The control of important institutions in the hads of all people
Print vs tv news

28. What are the six baseline influencing factors?
Immediate and long-term
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Crystalline intelligence
An attitudinal-type effect

29. What is telescoping?
Concentration
When you focus on the steps in the process
Websites that allow users to add & edit material
Always occurring

30. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Media concentration & media deregulation
Localism
Attitudinal
Relates to the unconscious effects of advertising

31. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Concentrated
Crystalline intelligence
Focus on steps in the process

32. What is a wiki?
Relates to the unconscious effects of advertising
Websites that allow users to add & edit material
Factual and social
Horizontal

33. What is the ability to memorize facts?
Federal Communications Commission
Crystalline intelligence
Small
Ownership rules are relaxed

34. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
During an exposure to a particular message
Text & television
Attitudinal

35. Issues of concern regarding merger activity includes what?
Largest amount of knowledge
The media can provide us with information
Deregulation & change in content & lack of access
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

36. What is telescoping?
Toilets & schools & video games & etc.
When you focus on the steps in the process
Field independency & type of intelligence & type of thinking & conceptual differentiation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

37. When does invisible stereotyping occur?
65+ years of age
When whole segments of the population are ignored
Conflict
Confusing to the audience

38. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
When fewer people control the media& there's a narrow range of voices
Factual and social
Opportunities vs addictions & goals
Conglomerate

39. What do interactive games have the power to do?
Condition audiences for repeat exposures
Typical level of risk for an event
Websites that allow users to add & edit material
State

40. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Small
A temporary effect
Concentration & consolidation & centralization
Harder

41. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Good vs evil
Arcade games
Institutions

42. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Federal Communications Commission
Always occurring
Manifest and process
Physiological

43. 'Bad' language in the media is what?
Localism
We keep asking for more products
Deceptive
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

44. What happens in the media deregulation?
Arcade games
They eliminated the legal barrier to competition across markets
An attitudinal-type effect
Vertical and lateral

45. When does visible stereotyping occur?
Strong personal locus
Conflict & climax & resolution
People share their work through open web sites
Simplistic and objectionable ways

46. What do interactive games have the power to do?
Flow & telescoping
Process effects
Condition audiences for repeat exposures
Individuals and society

47. People with the ___________________ learn the most from the media
Psychological & emotional & cognitive
Pay for placement
Largest amount of knowledge
Promotes

48. Over time & the government has been _______________ with regard to who controls the media
Whites
Relaxing regulations
Required broadcasters to serve the public's interest & convenience & & necessity
Individuals and society

49. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Shared commons & need for social connection & & attraction of advertisers
Try to solve the plot
Manifest and process

50. What government organization monitors tv and radio programming to determine if it is obscene or not?
The company that owns the platform also develops the games and distributes them
Federal Communications Commission
Crystalline intelligence
Toilets & schools & video games & etc.