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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Massively Multiplayer Online Role Playing Game
Relaxing regulations
Long-term
2. People who have a ________________ have more awareness of the effects process
Media deregulation
Flow & telescoping
Media deregulation
Strong personal locus
3. What are the two main components in the demographics pattern?
Real world vs media world
Ads making implicit claims that cannot be tested for the truth
Concentrated
Massively Multiplayer Online Role Playing Game
4. Creators use the formula to do what?
Create successful products
Ownership rules are relaxed
Massively Multiplayer Online Role Playing Game
We keep asking for more products
5. What are the two types of media effects?
Action must build up
Concentration
Discrimination and poverty impacting their lives
Manifest and process
6. What is WOW?
Media deregulation
Positive because they are easy for viewers to recognize
Regulate
World of Warcraft & $15 per month & an online game & most successful video game in the world
7. The video industry has 'a good deal of vertical integration'. What does this mean?
Factual and social
Websites that allow users to add & edit material
World of Warcraft & $15 per month & an online game & most successful video game in the world
The company that owns the platform also develops the games and distributes them
8. Although African Americans are represented on television & portrayals rarely include....
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Conglomerate
Typical level of risk for an event
Discrimination and poverty impacting their lives
9. Give an example of the cognitive complexity of content
When fewer people control the media& there's a narrow range of voices
Cognitive
Regulate
Print vs tv news
10. what happens in the media concentration?
Fluid intelligence
Text & television
Media deregulation
Ownership rules are relaxed
11. The internet is considered a viral spiral because it _________ innovation due to its network structure
Field independency & type of intelligence & type of thinking & conceptual differentation
Dramas and situation comedies
Promotes
Niche audiences
12. What are the six baseline influencing factors?
1950s
Temporary
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Emotional
13. What does the term telescoping refer to?
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14. What is baseline effects?
Typical level of risk for an effect
Being immersed so deeply into a task so they lose track of all time and place
Many companies
Localism
15. The business trend to consolidate has grown stronger than the government's impulse to...
Explorers & socializers & achievers & controllers
Relates to the unconscious effects of advertising
Factual and social
Regulate
16. What are the two main forms of stereotyping?
Pay for placement
Invisible & visible
When fewer people control the media& there's a narrow range of voices
Ads making implicit claims that cannot be tested for the truth
17. The intended effects of ads include what?
Ads making implicit claims that cannot be tested for the truth
Establish awareness of products & existence of products
Print vs tv news
Dramas and situation comedies
18. What gender is more popular on tv?
Vertical and lateral
60%
Male
Cognitive
19. What is the ability to be creative?
Conservative
Fluid intelligence
Shared commons & need for social connection & & attraction of advertisers
We keep asking for more products
20. The intended effects of ads include what?
When fewer people control the media& there's a narrow range of voices
Content of messages & context of portrayals & cognitive complexity of content
Efficiency
Establish awareness of products & existence of products
21. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Promotes
Manifest and process
Desensitization
22. In the formula & What are the 2 constraints?
People have control and control is decentralized
By medium & society
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Ads making implicit claims that cannot be tested for the truth
23. What occupation is more represented on tv?
High paid
Institutions & society & individuals
Hawaiian word wikiwiki
Typical level of risk for an effect
24. What are examples of baseline factors?
CEOs holding a greater concentration of power
More likely to appear in comedies than dramas
Field independency
Developmental maturity & knowledge structures & media exposure habits
25. What are the two types of intelligence?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Crysalline and fluid
Tragedy & mystery & action/horror
Stereotypes
26. What age is more represented on tv?
An attitudinal-type effect
Hawaiian word wikiwiki
Being immersed deeply in a task that they lose track of time and place
Younger age
27. What is a baseline effect?
65+ years of age
The typical level of risk for an effect
Physiological
Dramas and situation comedies
28. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
1980s & 1990s
Developmental maturity & knowledge structures & media exposure habits
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
29. In tv & gays are what?
More likely to appear in comedies than dramas
Content of messages & context of portrayals & cognitive complexity of content
Opinions & beliefs & and values
Federal Communications Commission
30. What are the three elements to a general story formula?
Physiological
A temporary effect
1950s
Conflict & climax & resolution
31. what type of health patterns are there?
Deceptive
Good vs evil
Concentration
Real world vs media world
32. According to the _______________ is the most challenging medium for telling stories
An informed decision
Horizontal & vertical & conglomerate
Relates to the unconscious effects of advertising
Text & television
33. What best reflects the effects the media has on us?
Conglomerate
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Pay for placement
Always occurring
34. What are the two types of intelligence?
Immediate
Media content
Crystalline & fluid
An attitudinal-type effect
35. What is fluctuation effect?
Text & television
A temporary effect
Goals & drives
1950s
36. What does the personal locus do?
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37. What is our personal locus made up of?
Goals & drives
Regulate
Promotes
Field independency & type of intelligence & type of thinking & conceptual differentiation
38. What eliminated the legal barrier to competition across markets?
The creation & formulas & & the social values of consumers
Media deregulation
Media concentration
Field independency & type of intelligence & type of thinking & conceptual differentiation
39. when one media company buys smaller companies of the same type & what type of concentration is this?
People have control and control is decentralized
Horizontal
Ownership rules are relaxed
Viacom & CBS
40. Describe baseline effects.
Typical level of risk for an event
Crysalline and fluid
Wikis
Emotional
41. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Concentration
Concentrated
Required broadcasters to serve the public's interest & convenience & & necessity
42. What are the four genres in the formula?
The creation & formulas & & the social values of consumers
Drama & comedy & romance & reality series
Desensitization
Antisocial vs prosocial
43. Playing interactive video games & particularly MMORPGs...
Richer
Prescription drugs
Conceptual differentiation
Can be addictive
44. According to the _______________ is the most challenging medium for telling stories
Relaxing regulations
Displacement of other activities
Text & television
Manifest and process
45. Many media effects are...
Horizontal
Intentional
Localism and efficiency
65+ years of age
46. What are the two competing values?
Strong personal locus
Localism and efficiency
Ownership rules are relaxed
Vertical and lateral
47. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Emotional
Media deregulation
Media concentration & media deregulation
Baseline & fluctuation
48. What is the way people group and classify things?
Efficiency
6
Conceptual differentiation
A digital game player's focus on steps in the process
49. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
When whole segments of the population are ignored
An informed decision
Strong personal locus
Field independency
50. What do media exposure habits focus its attention on?
Macro-level effects
Media concentration & media deregulation
Media and messages
Horizontal & vertical & conglomerate