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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The business trend to consolidate has grown stronger than the government's impulse to...
Richer
Conglomerate
Regulate
Sex & violence & language & sexual orientation
2. What do interactive games have the power to do?
Medical workers
Condition audiences for repeat exposures
The company that owns the platform also develops the games and distributes them
Relaxing regulations
3. Playing interactive video games & particularly MMORPGs...
The creation & formulas & & the social values of consumers
A temporary effect
Immediate and long-term
Can be addictive
4. It is clear that the media is completely controlled by what?
Vertical and lateral
Content of messages & context of portrayals & cognitive complexity of content
Many companies
Explorers & socializers & achievers & controllers
5. Describe manifest effects?
Easily noticable
Efficiency
Shared commons & need for social networking & attraction of advertising support
Media concentration & media deregulation
6. What is Web 2.0?
Recognize elements of the story
People share their work through open web sites
Whites
Medical workers
7. what three forces shape the development of interactive media?
Horizontal
State
Shared commons & need for social contact & attraction of advertisers
Massively Multiplayer Online Role Playing Game
8. There is a trend of ______________ of ownership in the media
Process effects
A temporary effect
Invisible & visible
Concentration
9. When did the innovation stage for interactive media games begin?
Medical workers
Regulate
1950s
Recognize elements of the story
10. Media ownership has big impact on...
Media content
Cognitive & emotional & moral
Penetration
Toilets & schools & video games & etc.
11. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Arcade games
Emotional
Hawaiian word wikiwiki
12. Creators use the formula to do what?
When you focus on the steps in the process
Create successful products
Prescription drugs
The company that owns the platform also develops the games and distributes them
13. The media can have long and short term effects on what?
Baseline and fluctuation
Institutions & society & individuals
Tragedy & mystery & action/horror
Drama & comedy & romance & reality series
14. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Federal Communications Commission
Crystalline intelligence
65+ years of age
An informed decision
15. What is fluctuation effect?
A temporary effect
Content of messages & context of portrayals & cognitive complexity of content
Influences
Process effects
16. What is action/horror?
Ads making implicit claims that cannot be tested for the truth
Cognitive
Individuals and society
Good vs evil
17. What is the ability to memorize facts?
Cultivation & reinforcement
Crystalline intelligence
Many companies
Ads making implicit claims that cannot be tested for the truth
18. If you cry during a film & you are experiencing what type of effect?
Emotional
Factual and social
More likely to appear in comedies than dramas
Institutions & society & individuals
19. What are the four genres in the formula?
Drama & comedy & romance & reality series
Verbal violence
Shared commons & need for social contact & attraction of advertisers
Motivations & states & degree of identification
20. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Niche audiences
Manifest effect
Media deregulation
When fewer people control the media& there's a narrow range of voices
21. What percent of a typical newspaper is advertising?
3%
60%
A temporary effect
Small
22. What does attitudinal effects create and shape?
People share their work through open web sites
Easily noticable
Opinions & beliefs & and values
Niche audiences
23. What are the four types of niche audiences?
Sex & violence & language & sexual orientation
Explorers & socializers & achievers & controllers
Automaticy
When whole segments of the population are ignored
24. Values that are reflected in entertainment messages include what?
Toilets & schools & video games & etc.
Concentration & consolidation & centralization
1980s & 1990s
Happiness is found in having things
25. What are the 3 developmental maturities?
Cognitive & emotional & moral
Ads making implicit claims that cannot be tested for the truth
Strong personal locus
Can be at risk & shaped by media & own life factors
26. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Different from
Toilets & schools & video games & etc.
By medium & society
27. What do megamergers result in?
CEOs holding a greater concentration of power
Goals & drives
Stereotypes
Media and personal
28. According to the _______________ is the most challenging medium for telling stories
6
An attitudinal-type effect
65+ years of age
Text & television
29. In order to appeal to audiences & most stories begin with what?
Establish awareness of products & existence of products
Conflict
Emotional
Flow & telescoping
30. What best reflects the effects the media has on us?
The typical level of risk for an effect
Always occurring
Cognitive
Field independency & type of intelligence & type of thinking & conceptual differentiation
31. What are the three personal factors of fluctuation?
Confusing to the audience
Motivations & states & degree of identification
By medium & society
Field independency
32. The media can have long and short term effects on what?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Institutions & society & individuals
The typical level of risk for an effect
Media concentration & media deregulation
33. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Antisocial vs prosocial
Emotional
Baseline & fluctuation
34. What does a cognitive-effect means?
State of mind & motivation & & degree of identification
Tragedy & mystery & action/horror
The media can provide us with information
Create successful products
35. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Cognitive & emotional & moral
Opportunities vs addictions & goals
Physiological
Dramas and situation comedies
36. Playing interactive video games & particularly MMORPGs...
Long-term
Temporary
Can be addictive
Physiological
37. What do media exposure habits focus its attention on?
Stereotypes
Intentional
Media and messages
To compare the tragic characters & make the audience feel better
38. If you cry during a film & you are experiencing what type of effect?
Media and messages
State of mind & motivation & & degree of identification
Dramas and situation comedies
Emotional
39. What does the term telescoping refer to?
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40. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Media deregulation
Telescoping
Immediate
When whole segments of the population are ignored
41. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Content of messages & context of portrayals & cognitive complexity of content
Conflict & climax & resolution
Arcade games
Localism
42. What is baseline effects?
Wikis
Antisocial vs prosocial
1980s & 1990s
Typical level of risk for an effect
43. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Media concentration
Younger age
Automaticy
An informed decision
44. What is the natural ability to distinguish the singal and the noise in any message?
Localism
Field independency
When whole segments of the population are ignored
Influences
45. When creating a new tv series & producers must work around various constraints. What are some constraints?
Conservative
State of mind & motivation & & degree of identification
Conservative
The creation & formulas & & the social values of consumers
46. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Attitudinal
Media and personal
Being immersed so deeply into a task so they lose track of all time and place
47. What are the three parts of efficiency?
Antisocial vs prosocial
During an exposure to a particular message
Concentration & consolidation & centralization
They eliminated the legal barrier to competition across markets
48. what happens in the media concentration?
Ownership rules are relaxed
Can be addictive
Easily noticable
Concentration & consolidation & centralization
49. What is fluctuation effect?
Fluid intelligence
Wikis
A temporary effect
Shared commons & need for social networking & attraction of advertising support
50. A macro-type media effect refers to what?
By medium & society
A temporary effect
A digital game player's focus on steps in the process
Institutions