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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a belief that control of important institutions should be in the hands of many through decentralization?






2. Many media effects are...






3. What does MMORPG stand for?






4. What are the two types of media effects?






5. Although African Americans are represented on television & portrayals rarely include....






6. Describe manifest effects?






7. What are the three types of concentration?






8. What is the ability to memorize facts?






9. Popular criticism about advertising includes what?

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10. Describe product claims?






11. to end up at the top of a Google search & a website must what?






12. If you cry during a film & you are experiencing what type of effect?






13. What is Web 2.0?






14. Values that are reflected in entertainment messages include what?






15. Give an example of the content of messages






16. The three forces that have shaped the development of the interactive mass media






17. what three forces shape the development of interactive media?






18. What socioeconomic status is more represented?






19. When does visible stereotyping occur?






20. when does immediate effects occur?






21. When did megamergers become popular?






22. What percent of a typical newspaper is advertising?






23. Playing interactive video games & particularly MMORPGs...






24. What eliminated the legal barrier to competition across markets?






25. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






26. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






27. When does a digital game player get deeply immersed in the game and loses all track of time and place?






28. What percentage of video games earn a profit?






29. what happens in the media concentration?






30. Issues of concern regarding merger activity includes what?






31. Describe baseline effects.






32. What is one of the characteristics that differentiate mass media games or video games from other mass media?






33. In what 6 ways is advertising deceptive?






34. What are the four types of niche audiences?






35. 'Bad' language in the media is what?






36. according to the textbook & which occupation is the most prevalent in the television world?






37. interactive media games are In what stage of development?






38. Describe fluctuation effects.






39. What is flow?






40. The video industry has 'a good deal of vertical integration'. What does this mean?






41. What is baseline effects?






42. There is a trend of ______________ of ownership in the media






43. What must happen during television before commercial break?






44. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






45. What is action/horror?






46. What do megamergers result in?






47. What are stereotypes on tv?






48. When creating a new tv series & producers must work around various constraints. What are some constraints?






49. What was it when ownership rules were relaxed?






50. What are the three elements to a general story formula?







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