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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where does the term wiki come from?
Hawaiian word wikiwiki
Vertical
Factual and social
Content of messages & context of portrayals & cognitive complexity of content
2. What are the two main forms of stereotyping?
Cognitive & emotional & moral
Crysalline and fluid
Small
Invisible & visible
3. What is an effect that happens during exposure to the media messages?
Emotional
Immediate
Temporary
When you focus on the steps in the process
4. The business trend to consolidate has grown stronger than the government's impulse to...
An informed decision
Cognitive
Institutions & society & individuals
Regulate
5. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Vertical
State of mind & motivation & & degree of identification
Flow
6. The number of ads for _______________ increases each year
Relates to the unconscious effects of advertising
Concentration & consolidation & centralization
A digital game player's focus on steps in the process
Prescription drugs
7. to end up at the top of a Google search & a website must what?
Attitudinal
Pay for placement
An attitudinal-type effect
Richer
8. What are the three states of personal factors in fluctuation?
Flow & telescoping
Psychological & emotional & cognitive
Cognitive & emotional & moral
Shared commons & need for social networking & attraction of advertising support
9. What are the three parts of efficiency?
Determines a person's media exposure habits
Horizontal & vertical & conglomerate
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Concentration & consolidation & centralization
10. What does localism serve the needs of?
Harder
Deceptive
Recognize elements of the story
Individuals and society
11. What is subliminal advertising
Field independency
Different from
Relates to the unconscious effects of advertising
Drama & comedy & romance & reality series
12. In tv & gays are what?
Desensitization
Deregulation & change in content & lack of access
More likely to appear in comedies than dramas
Fluid intelligence
13. What was the first form of media games?
During an exposure to a particular message
Advertisers manipulating us into buying things we don't need
Websites that allow users to add & edit material
Arcade games
14. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
1980s & 1990s
People share their work through open web sites
The media can provide us with information
15. What are the two types of intelligence?
3%
Crystalline & fluid
Shared commons & need for social networking & attraction of advertising support
Deregulation & change in content & lack of access
16. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Sex & violence & language & sexual orientation
Motivations & states & degree of identification
Desensitization
17. Consumers use the formula to do what?
Temporary
Typical level of risk for an event
Recognize elements of the story
Prescription drugs
18. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Invisible & visible
Prescription drugs
Field independency
19. Describe manifest effects?
Ownership rules are relaxed
Media concentration
Manifest effect
Easily noticable
20. Describe product claims?
Confusing to the audience
Field independency & type of intelligence & type of thinking & conceptual differentiation
Advertisers manipulating us into buying things we don't need
Public interest & prevention of monopolies & promoting diversity
21. What is one of the characteristics that differentiate mass media games or video games from other mass media?
High paid
They are interactive
More likely to appear in comedies than dramas
Text & television
22. What happens in the media deregulation?
An informed decision
They eliminated the legal barrier to competition across markets
Pay for placement
Male
23. In what 6 ways is advertising deceptive?
Physiological
High paid
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Pay for placement
24. What is the long-term behavioral effect?
Displacement of other activities
A temporary effect
Conflict & climax & resolution
Concentration
25. What are some examples of where advertisements can be found?
Influences
Vertical and lateral
Toilets & schools & video games & etc.
Wikis
26. What is Web 2.0?
People share their work through open web sites
A digital game player's focus on steps in the process
Crystalline & fluid
Strong personal locus
27. What is tragedy used for?
To compare the tragic characters & make the audience feel better
1980s & 1990s
Efficiency
6
28. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Can be addictive
Goals & drives
Content of messages & context of portrayals & cognitive complexity of content
29. What do megamergers result in?
Individuals and society
Explorers & socializers & achievers & controllers
CEOs holding a greater concentration of power
Different from
30. What does the personal locus do?
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183
31. What are the three types of concentration?
Influence of automatic bodily systems & beyond our conscious control
Horizontal & vertical & conglomerate
Telescoping
The company that owns the platform also develops the games and distributes them
32. What do media exposure habits focus its attention on?
Whites
Confusing to the audience
Drama & comedy & romance & reality series
Media and messages
33. Playing interactive video games & particularly MMORPGs...
Being immersed deeply in a task that they lose track of time and place
Can be addictive
Vertical and lateral
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
34. What are the three personal factors of fluctuation?
Prescription drugs
Establish awareness of products & existence of products
People have control and control is decentralized
Motivations & states & degree of identification
35. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Positive because they are easy for viewers to recognize
The creation & formulas & & the social values of consumers
Influences
Promotes
36. In order to appeal to audiences & most stories begin with what?
Baseline & fluctuation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Conflict
Process effects
37. What are the four genres in the formula?
Dramas and situation comedies
Determines a person's media exposure habits
Influence of automatic bodily systems & beyond our conscious control
Drama & comedy & romance & reality series
38. What are the three parts of efficiency?
Crystalline intelligence
Cognitive
Concentration & consolidation & centralization
Concentrated
39. what force competes against the ethnic of localism?
Efficiency
Younger age
African Americans
To compare the tragic characters & make the audience feel better
40. What is the process of flow?
Ads making implicit claims that cannot be tested for the truth
Dramas and situation comedies
Viacom & CBS
Being immersed so deeply into a task so they lose track of all time and place
41. Values that are reflected in entertainment messages include what?
Condition audiences for repeat exposures
Happiness is found in having things
6
Younger age
42. What was the first form of media games?
To compare the tragic characters & make the audience feel better
Typical level of risk for an event
Arcade games
Male
43. What does attitudinal effects create and shape?
Media concentration & media deregulation
Opinions & beliefs & and values
Process effects
Try to solve the plot
44. Media ownership has big impact on...
They are interactive
Localism
Antisocial vs prosocial
Media content
45. What is telescoping?
Conflict & climax & resolution
To compare the tragic characters & make the audience feel better
When you focus on the steps in the process
A digital game player's focus on steps in the process
46. What are the three states of personal factors in fluctuation?
Stereotypes
Always occurring
Psychological & emotional & cognitive
Localism
47. What are the four cognitive abilities?
Good vs evil
Younger age
Physiological
Field independency & type of intelligence & type of thinking & conceptual differentation
48. When a digital game has been designed well & it delivers an experience to players through what?
Confusing to the audience
Massively Multiplayer Online Role Playing Game
Flow & telescoping
Positive because they are easy for viewers to recognize
49. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
The media can provide us with information
Advertisers manipulating us into buying things we don't need
Desensitization
50. What are the 3 subgenres of drama?
Immediate and long-term
Cognitive
Localism
Tragedy & mystery & action/horror