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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Different from
Media concentration & media deregulation
Ownership rules are relaxed
Ads making implicit claims that cannot be tested for the truth
2. What is a physiological effect?
Relates to the unconscious effects of advertising
Influence of automatic bodily systems & beyond our conscious control
Positive because they are easy for viewers to recognize
A temporary effect
3. What is the natural ability to distinguish the signal and the noise in any message?
Confusing to the audience
Male
Field independency
Condition audiences for repeat exposures
4. Popular criticism about advertising includes what?
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5. Although African Americans are represented on television & portrayals rarely include....
Deceptive
Telescoping
Discrimination and poverty impacting their lives
Flow & telescoping
6. It is clear that the media is completely controlled by what?
Influence of automatic bodily systems & beyond our conscious control
The company that owns the platform also develops the games and distributes them
Goals & drives
Many companies
7. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Media deregulation
Conservative
Condition audiences for repeat exposures
8. It is clear that the media is completely controlled by what?
An attitudinal-type effect
A digital game player's focus on steps in the process
Attitudinal
Many companies
9. What is flow?
Promotes
Vertical and lateral
Influences
Being immersed deeply in a task that they lose track of time and place
10. What are the 3 media factors in fluctuation?
Fluid intelligence
Ownership rules are relaxed
Content of messages & context of portrayals & cognitive complexity of content
Crystalline intelligence
11. What is Web 2.0?
Crysalline and fluid
Penetration
Deregulation & change in content & lack of access
People share their work through open web sites
12. People who have a ________________ have more awareness of the effects process
When fewer people control the media& there's a narrow range of voices
Strong personal locus
African Americans
Whites
13. What is puffery?
Immediate
Ownership rules are relaxed
When you focus on the steps in the process
Ads making implicit claims that cannot be tested for the truth
14. A macro-type media effect refers to what?
6
Invisible & visible
Shared commons & need for social connection & & attraction of advertisers
Institutions
15. What is the most prevalent media effect?
An informed decision
Niche audiences
Establish awareness of products & existence of products
Cognitive
16. What does localism serve the needs of?
Individuals and society
1950s
Media concentration & media deregulation
Factual and social
17. What best reflects the effects the media has on us?
Always occurring
Vertical and lateral
Advertisers manipulating us into buying things we don't need
Simplistic and objectionable ways
18. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
More likely to appear in comedies than dramas
Different from
Localism
19. What does a cognitive-effect means?
Physiological
1950s
More married women
The media can provide us with information
20. What is Web 2.0?
Horizontal
People share their work through open web sites
An attitudinal-type effect
Positive because they are easy for viewers to recognize
21. What do megamergers result in?
CEOs holding a greater concentration of power
Macro-level effects
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Physiological
22. What is efficiency?
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23. Describe fluctuation effects.
Dramas and situation comedies
Temporary
Flow & telescoping
Can be at risk & shaped by media & own life factors
24. Where does the term wiki come from?
Establish awareness of products & existence of products
Advertisers manipulating us into buying things we don't need
Vertical and lateral
Hawaiian word wikiwiki
25. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Toilets & schools & video games & etc.
Long-term
3%
Content of messages & context of portrayals & cognitive complexity of content
26. What does attitudinal effects create and shape?
Telescoping
Attitudinal
Opinions & beliefs & and values
They are interactive
27. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
60%
Medical workers
Macro-level effects
28. The pattern of the population of television characters is ______ the pattern of people in the real world
People have control and control is decentralized
Different from
Whites
Crysalline and fluid
29. Where does the term wiki come from?
1980s & 1990s
Media deregulation
Factual and social
Hawaiian word wikiwiki
30. What was the biggest deal between any two media companies?
Media and messages
Many companies
Viacom & CBS
Opinions & beliefs & and values
31. What are the four controversial content elements?
Sex & violence & language & sexual orientation
More likely to appear in comedies than dramas
Field independency & type of intelligence & type of thinking & conceptual differentiation
Automaticy
32. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Regulate
Typical level of risk for an effect
Conglomerate
33. What does the term telescoping refer to?
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34. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Temporary
Telescoping
Create successful products
Prescription drugs
35. What are the three elements to a general story formula?
Relaxing regulations
We keep asking for more products
Conflict & climax & resolution
Flow
36. Describe baseline effects.
When fewer people control the media& there's a narrow range of voices
Strong personal locus
State of mind & motivation & & degree of identification
Typical level of risk for an event
37. If you cry during a film & you are experiencing what type of effect?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Easily noticable
CEOs holding a greater concentration of power
Emotional
38. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
During an exposure to a particular message
Real world vs media world
Field independency
39. There is a trend of ______________ of ownership in the media
Happiness is found in having things
More likely to appear in comedies than dramas
Concentration
Always occurring
40. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Immediate and long-term
Conceptual differentiation
Conservative
Shared commons & need for social networking & attraction of advertising support
41. What is the long-term behavioral effect?
Being immersed so deeply into a task so they lose track of all time and place
Long-term
Promotes
Displacement of other activities
42. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Medical workers
Psychological & emotional & cognitive
Public interest & prevention of monopolies & promoting diversity
An informed decision
43. Popular criticism about advertising includes what?
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44. 'Bad' language in the media is what?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Promotes
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
By medium & society
45. What is the ability to be creative?
Unintentional effects
Baseline and fluctuation
Content of messages & context of portrayals & cognitive complexity of content
Fluid intelligence
46. What are the two long-term attitudinal effects?
Cultivation & reinforcement
When whole segments of the population are ignored
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Social and economic
47. 'Bad' language in the media is what?
They eliminated the legal barrier to competition across markets
Strong personal locus
Cultivation & reinforcement
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
48. what force competes against the ethnic of localism?
More married women
Media concentration & media deregulation
Positive because they are easy for viewers to recognize
Efficiency
49. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Manifest effect
Intentional
Relaxing regulations
50. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Goals & drives
Media concentration & media deregulation
Macro-level effects
Easily noticable