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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In tv & gays are what?
Relates to the unconscious effects of advertising
A temporary effect
Baseline & fluctuation
More likely to appear in comedies than dramas
2. Playing interactive video games & particularly MMORPGs...
Baseline & fluctuation
Real world vs media world
Can be addictive
Horizontal & vertical & conglomerate
3. What was the biggest deal between any two media companies?
Massively Multiplayer Online Role Playing Game
Different from
Vertical and lateral
Viacom & CBS
4. What are the two types of responsibilites in advertising?
Social and economic
Baseline and fluctuation
When you focus on the steps in the process
More likely to appear in comedies than dramas
5. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Sex & violence & language & sexual orientation
Cognitive & emotional & moral
6. In the formula & What are the 2 constraints?
Cognitive
Promotes
Easily noticable
By medium & society
7. What does the term telescoping refer to?
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8. What ethnicity is overrepresented on tv?
Conceptual differentiation
Public interest & prevention of monopolies & promoting diversity
Antisocial vs prosocial
Whites
9. What are the three parts of efficiency?
Richer
State
Concentration & consolidation & centralization
Good vs evil
10. Popular criticism about advertising includes what?
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11. What is WOW?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
World of Warcraft & $15 per month & an online game & most successful video game in the world
Stereotypes
Antisocial vs prosocial
12. the rationale for regulation in broadcasting is based on what?
Media and messages
60%
Public interest & prevention of monopolies & promoting diversity
Media concentration & media deregulation
13. What are the 3 developmental maturities?
Largest amount of knowledge
Cognitive & emotional & moral
Relaxing regulations
Opinions & beliefs & and values
14. What does attitudinal effects create and shape?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Opinions & beliefs & and values
Action must build up
Hawaiian word wikiwiki
15. What is efficiency?
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16. What two types of information is cognitive made up of?
Opportunities vs addictions & goals
Being immersed deeply in a task that they lose track of time and place
Factual and social
People share their work through open web sites
17. Although African Americans are represented on television & portrayals rarely include....
Explorers & socializers & achievers & controllers
Discrimination and poverty impacting their lives
Advertisers manipulating us into buying things we don't need
Massively Multiplayer Online Role Playing Game
18. The number of ads for _______________ increases each year
Print vs tv news
Prescription drugs
Simplistic and objectionable ways
Attitudinal
19. What are some examples of where advertisements can be found?
3%
Factual and social
Toilets & schools & video games & etc.
Field independency
20. What is the way people group and classify things?
Individuals and society
Positive because they are easy for viewers to recognize
Federal Communications Commission
Conceptual differentiation
21. Like other media & the internet is now mature enough to suffer from...
Concentration
Regulate
By medium & society
Crysalline and fluid
22. What is subliminal advertising
Hawaiian word wikiwiki
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media and messages
Relates to the unconscious effects of advertising
23. People with the ___________________ learn the most from the media
Conflict
Tragedy & mystery & action/horror
Largest amount of knowledge
They eliminated the legal barrier to competition across markets
24. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Print vs tv news
Process effects
Flow
Sex & violence & language & sexual orientation
25. to end up at the top of a Google search & a website must what?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Pay for placement
Conceptual differentiation
Drama & comedy & romance & reality series
26. Where does the term wiki come from?
The company that owns the platform also develops the games and distributes them
Hawaiian word wikiwiki
Field independency
Good vs evil
27. People with the ___________________ learn the most from the media
Recognize elements of the story
Temporary
Largest amount of knowledge
Media content
28. Your _______ when you consume media content can alter your perception of and reaction to the content?
A digital game player's focus on steps in the process
Always occurring
State
Ownership rules are relaxed
29. When did the innovation stage for interactive media games begin?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
1950s
Conceptual differentiation
Positive because they are easy for viewers to recognize
30. Although African Americans are represented on television & portrayals rarely include....
Print vs tv news
People have control and control is decentralized
Try to solve the plot
Discrimination and poverty impacting their lives
31. _______________ are societal changes that occur over a long period of time.
People share their work through open web sites
Macro-level effects
Institutions & society & individuals
They are interactive
32. Many media effects are...
Conglomerate
Developmental maturity & knowledge structures & media exposure habits
Intentional
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
33. What are the two types of intelligence?
Crystalline & fluid
Content of messages & context of portrayals & cognitive complexity of content
Factual and social
They are interactive
34. What is localism?
Goals & drives
Harder
Explorers & socializers & achievers & controllers
The control of important institutions in the hads of all people
35. Describe fluctuation effects.
Concentration
Temporary
Displacement of other activities
The control of important institutions in the hads of all people
36. What is a wiki?
Stereotypes
Flow
Prescription drugs
Websites that allow users to add & edit material
37. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Whites
Real world vs media world
Manifest effect
Always occurring
38. What is a wiki?
The typical level of risk for an effect
Relaxing regulations
Websites that allow users to add & edit material
60%
39. ________ are beneficial because they allow for the creation of collective knowledge
Stereotypes
The company that owns the platform also develops the games and distributes them
1950s
Wikis
40. According to the _______________ is the most challenging medium for telling stories
Text & television
Positive because they are easy for viewers to recognize
CEOs holding a greater concentration of power
Establish awareness of products & existence of products
41. Issues of concern regarding merger activity includes what?
Manifest and process
Action must build up
Deregulation & change in content & lack of access
African Americans
42. What is the most prevalent media effect?
Younger age
More married women
Cognitive
Localism
43. Every day & our baseline of media effects what?
Medical workers
Can be at risk & shaped by media & own life factors
Public interest & prevention of monopolies & promoting diversity
Drama & comedy & romance & reality series
44. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Pay for placement
Stereotypes
Physiological
Positive because they are easy for viewers to recognize
45. What are the two types of responsibilites in advertising?
Create successful products
Advertisers manipulating us into buying things we don't need
Social and economic
Viacom & CBS
46. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Media and messages
CEOs holding a greater concentration of power
An attitudinal-type effect
Field independency
47. What is the natural ability to distinguish the signal and the noise in any message?
Public interest & prevention of monopolies & promoting diversity
1950s
Field independency
Immediate and long-term
48. Describe manifest effects?
1980s & 1990s
The creation & formulas & & the social values of consumers
Easily noticable
Shared commons & need for social networking & attraction of advertising support
49. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Motivations & states & degree of identification
They are interactive
6
Efficiency
50. What are characteristics that have shaped the development of interactive media?
Focus on steps in the process
Public interest & prevention of monopolies & promoting diversity
3%
Shared commons & need for social connection & & attraction of advertisers