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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a baseline effect?
Horizontal & vertical & conglomerate
Cognitive & emotional & moral
Flow & telescoping
The typical level of risk for an effect
2. What is the long-term emotional effect?
Concentrated
Factual and social
Conflict & climax & resolution
Desensitization
3. What must happen during television before commercial break?
Promotes
More married women
Media deregulation
Action must build up
4. when does immediate effects occur?
Required broadcasters to serve the public's interest & convenience & & necessity
Explorers & socializers & achievers & controllers
Psychological & emotional & cognitive
During an exposure to a particular message
5. What are the two types of intelligence?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Broadcasters to serve the public interest & convenience & and necessity
Crysalline and fluid
Field independency
6. What is baseline effects?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Can be at risk & shaped by media & own life factors
Penetration
Typical level of risk for an effect
7. What are stereotypes on tv?
Baseline & fluctuation
Positive because they are easy for viewers to recognize
Can be at risk & shaped by media & own life factors
Pay for placement
8. Values that are reflected in entertainment messages include what?
Deregulation & change in content & lack of access
Happiness is found in having things
Shared commons & need for social networking & attraction of advertising support
Field independency
9. What is the natural ability to distinguish the signal and the noise in any message?
Medical workers
Easily noticable
Establish awareness of products & existence of products
Field independency
10. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
The company that owns the platform also develops the games and distributes them
State of mind & motivation & & degree of identification
Conceptual differentiation
11. What was the biggest deal between any two media companies?
Viacom & CBS
Conceptual differentiation
Typical level of risk for an event
Can be addictive
12. What are the two timing factors?
Typical level of risk for an event
Goals & drives
6
Immediate and long-term
13. What is a mystery?
Can be at risk & shaped by media & own life factors
1950s
Wikis
Try to solve the plot
14. What is our personal locus made up of?
Regulate
Younger age
Shared commons & need for social contact & attraction of advertisers
Goals & drives
15. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Good vs evil
Manifest and process
When whole segments of the population are ignored
16. What are the two types of factors in fluctuation?
Crysalline and fluid
Goals & drives
Media concentration
Media and personal
17. What are the four cognitive abilities?
Vertical and lateral
Explorers & socializers & achievers & controllers
Field independency & type of intelligence & type of thinking & conceptual differentiation
Massively Multiplayer Online Role Playing Game
18. What does MMORPG stand for?
Try to solve the plot
Cognitive
Massively Multiplayer Online Role Playing Game
Shared commons & need for social networking & attraction of advertising support
19. What is flow?
Being immersed deeply in a task that they lose track of time and place
Broadcasters to serve the public interest & convenience & and necessity
When whole segments of the population are ignored
Action must build up
20. What socioeconomic status is more represented?
African Americans
A temporary effect
Richer
Establish awareness of products & existence of products
21. Unintentional effects often occur when we are in a state of...
Automaticy
State of mind & motivation & & degree of identification
Ownership rules are relaxed
Field independency & type of intelligence & type of thinking & conceptual differentiation
22. What does the term telescoping refer to?
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23. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Required broadcasters to serve the public's interest & convenience & & necessity
Toilets & schools & video games & etc.
Recognize elements of the story
24. What are the six baseline influencing factors?
Individuals and society
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Media and personal
Stereotypes
25. What percentage of video games earn a profit?
3%
Dramas and situation comedies
Social and economic
Simplistic and objectionable ways
26. The business trend to consolidate has grown stronger than the government's impulse to...
Conflict & climax & resolution
Explorers & socializers & achievers & controllers
Regulate
An informed decision
27. What are the three states of personal factors in fluctuation?
Conflict & climax & resolution
Media and messages
Psychological & emotional & cognitive
Broadcasters to serve the public interest & convenience & and necessity
28. when one media company buys smaller companies of the same type & what type of concentration is this?
Media and messages
A digital game player's focus on steps in the process
Emotional
Horizontal
29. What are the 3 developmental maturities?
Cognitive & emotional & moral
People have control and control is decentralized
Public interest & prevention of monopolies & promoting diversity
Long-term
30. What is the middleware market?
When game developers market their game code to other game developers
Conflict & climax & resolution
Desensitization
Field independency & type of intelligence & type of thinking & conceptual differentiation
31. What are the three parts of efficiency?
Hawaiian word wikiwiki
Viacom & CBS
6
Concentration & consolidation & centralization
32. What are the 3 media factors in fluctuation?
Antisocial vs prosocial
Concentration & consolidation & centralization
Prescription drugs
Content of messages & context of portrayals & cognitive complexity of content
33. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Institutions & society & individuals
Medical workers
Antisocial vs prosocial
34. What are some fluctuation factors?
Websites that allow users to add & edit material
Penetration
The media can provide us with information
State of mind & motivation & & degree of identification
35. Explain localism
Invisible & visible
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Antisocial vs prosocial
People have control and control is decentralized
36. What are the two types of media effects?
Manifest and process
More likely to appear in comedies than dramas
65+ years of age
Concentration & consolidation & centralization
37. What happens in the media deregulation?
1980s & 1990s
Influences
State
They eliminated the legal barrier to competition across markets
38. According to the _______________ is the most challenging medium for telling stories
Media concentration
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Text & television
Field independency & type of intelligence & type of thinking & conceptual differentiation
39. What are the three personal factors of fluctuation?
65+ years of age
Motivations & states & degree of identification
Real world vs media world
Psychological & emotional & cognitive
40. Where does the term wiki come from?
Real world vs media world
When whole segments of the population are ignored
Hawaiian word wikiwiki
People have control and control is decentralized
41. What are the two main forms of stereotyping?
Required broadcasters to serve the public's interest & convenience & & necessity
Field independency
Baseline & fluctuation
Invisible & visible
42. Media ownership has big impact on...
Media content
Tragedy & mystery & action/horror
State of mind & motivation & & degree of identification
Field independency & type of intelligence & type of thinking & conceptual differentation
43. What are the three personal factors of fluctuation?
Medical workers
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Motivations & states & degree of identification
Verbal violence
44. _______________ are societal changes that occur over a long period of time.
When whole segments of the population are ignored
Macro-level effects
1980s & 1990s
State of mind & motivation & & degree of identification
45. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Individuals and society
Shared commons & need for social networking & attraction of advertising support
Concentration
Long-term
46. What do media exposure habits focus its attention on?
Media and messages
Efficiency
Conservative
Media deregulation
47. the rationale for regulation in broadcasting is based on what?
Websites that allow users to add & edit material
Conservative
Opinions & beliefs & and values
Public interest & prevention of monopolies & promoting diversity
48. In order to become media literate in interactive media & what do we need to establish?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media and personal
Opportunities vs addictions & goals
Establish awareness of products & existence of products
49. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Automaticy
Desensitization
Attitudinal
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
50. When does a digital game player get deeply immersed in the game and loses all track of time and place?
1950s
Flow
Cultivation & reinforcement
Field independency & type of intelligence & type of thinking & conceptual differentiation