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Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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1. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
More likely to appear in comedies than dramas
People share their work through open web sites
African Americans

2. What are the two competing values?
Positive because they are easy for viewers to recognize
Massively Multiplayer Online Role Playing Game
Localism and efficiency
Automaticy

3. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
The typical level of risk for an effect
Create successful products
Attitudinal
Immediate and long-term

4. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
State of mind & motivation & & degree of identification
During an exposure to a particular message
Displacement of other activities

5. What socioeconomic status is more represented?
Whites
Richer
Invisible & visible
Different from

6. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Physiological
Richer
Institutions & society & individuals
Manifest effect

7. What percent of a typical newspaper is advertising?
60%
Focus on steps in the process
Explorers & socializers & achievers & controllers
A digital game player's focus on steps in the process

8. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Field independency & type of intelligence & type of thinking & conceptual differentation
Focus on steps in the process
Being immersed deeply in a task that they lose track of time and place

9. What was it when ownership rules were relaxed?
Media concentration
Institutions
Process effects
Media deregulation

10. What does the term telescoping refer to?

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11. Describe fluctuation effects.
Temporary
An attitudinal-type effect
Condition audiences for repeat exposures
Largest amount of knowledge

12. What age is more represented on tv?
Crysalline and fluid
Younger age
Regulate
Attitudinal

13. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Promotes
Focus on steps in the process
Media and messages

14. Describe baseline effects.
Process effects
Immediate
Desensitization
Typical level of risk for an event

15. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Process effects
Cognitive
Telescoping
High paid

16. What occupation is more represented on tv?
Flow
High paid
Attitudinal
Promotes

17. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Niche audiences
Media content
Websites that allow users to add & edit material

18. What are the two types of intelligence?
Required broadcasters to serve the public's interest & convenience & & necessity
Discrimination and poverty impacting their lives
Crysalline and fluid
They eliminated the legal barrier to competition across markets

19. What is a mystery?
State of mind & motivation & & degree of identification
Try to solve the plot
Factual and social
6

20. What are the two types of intelligence?
Establish awareness of products & existence of products
Crysalline and fluid
Attitudinal
Condition audiences for repeat exposures

21. What are the two types of media effects?
Manifest and process
Crystalline & fluid
Condition audiences for repeat exposures
Focus on steps in the process

22. What was significant about the Communications Act 1934?

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23. What are the six baseline influencing factors?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Cultivation & reinforcement
Deceptive

24. In tv & gays are what?
Small
Shared commons & need for social connection & & attraction of advertisers
Toilets & schools & video games & etc.
More likely to appear in comedies than dramas

25. What is a baseline effect?
Conceptual differentiation
Niche audiences
Richer
The typical level of risk for an effect

26. The internet is considered a viral spiral because it _________ innovation due to its network structure
Efficiency
Strong personal locus
Richer
Promotes

27. When does invisible stereotyping occur?
Motivations & states & degree of identification
When whole segments of the population are ignored
Desensitization
People have control and control is decentralized

28. In what 6 ways is advertising deceptive?
Macro-level effects
Automaticy
Text & television
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

29. What is localism?
The control of important institutions in the hads of all people
Conflict & climax & resolution
Can be at risk & shaped by media & own life factors
Massively Multiplayer Online Role Playing Game

30. What are the three elements to a general story formula?
Social and economic
Conflict & climax & resolution
The media can provide us with information
Establish awareness of products & existence of products

31. What is the most prevalent media effect?
During an exposure to a particular message
The media can provide us with information
Focus on steps in the process
Cognitive

32. What are the four controversial content elements?
Regulate
Print vs tv news
Sex & violence & language & sexual orientation
Viacom & CBS

33. What are characteristics that have shaped the development of interactive media?
Different from
Shared commons & need for social connection & & attraction of advertisers
Different from
A digital game player's focus on steps in the process

34. Like other media & the internet is now mature enough to suffer from...
Macro-level effects
1950s
Fluid intelligence
Concentration

35. The intended effects of ads include what?
Baseline & fluctuation
Younger age
Establish awareness of products & existence of products
Condition audiences for repeat exposures

36. according to the textbook & which occupation is the most prevalent in the television world?
Crysalline and fluid
Concentrated
Medical workers
Shared commons & need for social connection & & attraction of advertisers

37. Unintentional effects often occur when we are in a state of...
Harder
Automaticy
Flow
Temporary

38. What are the two types of thinking?
A digital game player's focus on steps in the process
Vertical and lateral
Influences
Unintentional effects

39. What is a wiki?
Required broadcasters to serve the public's interest & convenience & & necessity
Websites that allow users to add & edit material
Media concentration & media deregulation
They are interactive

40. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
World of Warcraft & $15 per month & an online game & most successful video game in the world
Telescoping
Small

41. What does a cognitive-effect means?
Institutions & society & individuals
Emotional
Factual and social
The media can provide us with information

42. Media ownership has big impact on...
Emotional
Media content
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

43. The video industry has 'a good deal of vertical integration'. What does this mean?
Opinions & beliefs & and values
Regulate
Cognitive
The company that owns the platform also develops the games and distributes them

44. What is tragedy used for?
Field independency & type of intelligence & type of thinking & conceptual differentation
Invisible & visible
Younger age
To compare the tragic characters & make the audience feel better

45. What is telescoping?
Hawaiian word wikiwiki
Largest amount of knowledge
Focus on steps in the process
Easily noticable

46. What are the two competing values?
Localism and efficiency
Cognitive & emotional & moral
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Different from

47. Many media effects are...
Localism
Intentional
Concentration & consolidation & centralization
By medium & society

48. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Flow
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Stereotypes
Try to solve the plot

49. What are the three parts of efficiency?
Media concentration & media deregulation
Institutions
60%
Concentration & consolidation & centralization

50. What are the four types of niche audiences?
Conglomerate
Explorers & socializers & achievers & controllers
When whole segments of the population are ignored
Long-term

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Media Literacy

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