Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe fluctuation effects.






2. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






3. What is flow?






4. What is puffery?






5. What is telescoping?






6. What age is more represented on tv?






7. What are some fluctuation factors?






8. What is the natural ability to distinguish the signal and the noise in any message?






9. What are the six main criticisms of advertising?






10. What is subliminal advertising






11. What do megamergers result in?






12. What are the three parts of efficiency?






13. In order to appeal to audiences & most stories begin with what?






14. What occupation is more represented on tv?






15. What are the six baseline influencing factors?






16. What is a physiological effect?






17. When does a digital game player get deeply immersed in the game and loses all track of time and place?






18. What are the 3 subgenres of drama?






19. What is the ability to memorize facts?






20. What ethnicity is overrepresented on tv?






21. _______________ are societal changes that occur over a long period of time.






22. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






23. In order to become media literate in interactive media & what do we need to establish?






24. What are some fluctuation factors?






25. What is tragedy used for?






26. What are the three parts of efficiency?






27. Over time & the government has been _______________ with regard to who controls the media






28. What are the two main components in the demographics pattern?






29. Like other media & the internet is now mature enough to suffer from...






30. There is a trend of ______________ of ownership in the media






31. Long-term effects are ________ to notice than immediate effects.






32. Describe product claims?






33. What happens in the media deregulation?






34. What is WOW?






35. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






36. What is the ability to be creative?






37. What is efficiency?

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38. according to the textbook & which occupation is the most prevalent in the television world?






39. What does the term telescoping refer to?

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40. What is the long-term behavioral effect?






41. What is an effect that happens during exposure to the media messages?






42. A macro-type media effect refers to what?






43. What is efficiency?

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44. Every day & our baseline of media effects what?






45. What is the long-term emotional effect?






46. What was the first form of media games?






47. Describe fluctuation effects.






48. Consumers use the formula to do what?






49. ________ are beneficial because they allow for the creation of collective knowledge






50. Your _______ when you consume media content can alter your perception of and reaction to the content?