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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe baseline effects.
Regulate
Typical level of risk for an event
Can be addictive
Print vs tv news
2. Playing interactive video games & particularly MMORPGs...
World of Warcraft & $15 per month & an online game & most successful video game in the world
Can be addictive
Tragedy & mystery & action/horror
Vertical and lateral
3. What best reflects the effects the media has on us?
Always occurring
Confusing to the audience
Simplistic and objectionable ways
Localism and efficiency
4. What is tragedy used for?
Massively Multiplayer Online Role Playing Game
To compare the tragic characters & make the audience feel better
Many companies
The typical level of risk for an effect
5. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Focus on steps in the process
Media content
Toilets & schools & video games & etc.
Stereotypes
6. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
They eliminated the legal barrier to competition across markets
Cognitive
High paid
7. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Can be at risk & shaped by media & own life factors
Explorers & socializers & achievers & controllers
Arcade games
Conservative
8. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Media content
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Print vs tv news
9. What was significant about the Communications Act 1934?
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10. The media can have long and short term effects on what?
Localism
Vertical
Institutions & society & individuals
Shared commons & need for social contact & attraction of advertisers
11. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Concentration
Individuals and society
Unintentional effects
12. What is the way people group and classify things?
Establish awareness of products & existence of products
Conceptual differentiation
Crystalline & fluid
Recognize elements of the story
13. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Concentration & consolidation & centralization
Attitudinal
Largest amount of knowledge
14. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
People have control and control is decentralized
Crysalline and fluid
Many companies
15. What do interactive games have the power to do?
Conceptual differentiation
Condition audiences for repeat exposures
Conglomerate
Field independency
16. to end up at the top of a Google search & a website must what?
Pay for placement
To compare the tragic characters & make the audience feel better
Younger age
Flow & telescoping
17. Popular criticism about advertising includes what?
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18. People who have a ________________ have more awareness of the effects process
Happiness is found in having things
Strong personal locus
Being immersed deeply in a task that they lose track of time and place
Developmental maturity & knowledge structures & media exposure habits
19. Issues of concern regarding merger activity includes what?
Determines a person's media exposure habits
Being immersed deeply in a task that they lose track of time and place
Deregulation & change in content & lack of access
Discrimination and poverty impacting their lives
20. What do megamergers result in?
Typical level of risk for an event
CEOs holding a greater concentration of power
Condition audiences for repeat exposures
Toilets & schools & video games & etc.
21. Like media programming companies & advertising agencies are also...
Condition audiences for repeat exposures
Conflict
Conflict & climax & resolution
Concentrated
22. What are the four cognitive abilities?
They are interactive
Hawaiian word wikiwiki
Opinions & beliefs & and values
Field independency & type of intelligence & type of thinking & conceptual differentiation
23. What are the 3 media factors in fluctuation?
Concentration & consolidation & centralization
Content of messages & context of portrayals & cognitive complexity of content
Localism
Cognitive
24. The intended effects of ads include what?
Fluid intelligence
Establish awareness of products & existence of products
Deceptive
Concentration
25. What happens in the media deregulation?
Displacement of other activities
They eliminated the legal barrier to competition across markets
More married women
Shared commons & need for social connection & & attraction of advertisers
26. What does a cognitive-effect means?
The media can provide us with information
Media and personal
Influence of automatic bodily systems & beyond our conscious control
Horizontal
27. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Typical level of risk for an event
Long-term
Being immersed so deeply into a task so they lose track of all time and place
28. Creators use the formula to do what?
Emotional
Influence of automatic bodily systems & beyond our conscious control
Create successful products
The creation & formulas & & the social values of consumers
29. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Younger age
World of Warcraft & $15 per month & an online game & most successful video game in the world
Concentration & consolidation & centralization
30. What are the two types of thinking?
Flow
Required broadcasters to serve the public's interest & convenience & & necessity
Vertical and lateral
Real world vs media world
31. What is an effect that happens during exposure to the media messages?
Relaxing regulations
They are interactive
Antisocial vs prosocial
Immediate
32. when does immediate effects occur?
Unintentional effects
During an exposure to a particular message
Relates to the unconscious effects of advertising
Conservative
33. What is the long-term emotional effect?
More married women
They eliminated the legal barrier to competition across markets
Desensitization
Typical level of risk for an effect
34. What are the two competing values?
The control of important institutions in the hads of all people
Positive because they are easy for viewers to recognize
Localism and efficiency
Crysalline and fluid
35. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Harder
Small
Concentrated
36. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Temporary
Advertisers manipulating us into buying things we don't need
Media concentration
37. What percentage of video games earn a profit?
Crysalline and fluid
1980s & 1990s
3%
Localism
38. Every day & our baseline of media effects what?
Federal Communications Commission
When fewer people control the media& there's a narrow range of voices
The creation & formulas & & the social values of consumers
Can be at risk & shaped by media & own life factors
39. when one media company buys smaller companies of the same type & what type of concentration is this?
Ownership rules are relaxed
Horizontal
Deregulation & change in content & lack of access
Cognitive
40. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Crystalline & fluid
The creation & formulas & & the social values of consumers
An attitudinal-type effect
Physiological
41. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Shared commons & need for social networking & attraction of advertising support
The creation & formulas & & the social values of consumers
Simplistic and objectionable ways
African Americans
42. When does visible stereotyping occur?
Concentration & consolidation & centralization
The media can provide us with information
Relates to the unconscious effects of advertising
Simplistic and objectionable ways
43. what types of audiences have marketers of digital games identified as?
Conflict
Motivations & states & degree of identification
Explorers & socializers & achievers & controllers
Process effects
44. What is the way people group and classify things?
Real world vs media world
Hawaiian word wikiwiki
When whole segments of the population are ignored
Conceptual differentiation
45. What is the long-term behavioral effect?
Invisible & visible
Displacement of other activities
A digital game player's focus on steps in the process
Public interest & prevention of monopolies & promoting diversity
46. What are the two main forms of stereotyping?
Efficiency
Different from
Invisible & visible
Happiness is found in having things
47. What are the three parts of efficiency?
Social and economic
Concentration & consolidation & centralization
Prescription drugs
Concentrated
48. What are the two types of responsibilites in advertising?
Institutions & society & individuals
Social and economic
Cognitive
Can be addictive
49. What does attitudinal effects create and shape?
Advertisers manipulating us into buying things we don't need
Influences
Opinions & beliefs & and values
Baseline and fluctuation
50. In tv & gays are what?
Opportunities vs addictions & goals
Media and personal
Media and messages
More likely to appear in comedies than dramas
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