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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Field independency & type of intelligence & type of thinking & conceptual differentation
The creation & formulas & & the social values of consumers
Individuals and society
2. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Manifest and process
Deceptive
Arcade games
3. interactive media games are In what stage of development?
Penetration
1980s & 1990s
Websites that allow users to add & edit material
Create successful products
4. according to the textbook & which occupation is the most prevalent in the television world?
Factual and social
Intentional
Medical workers
Emotional
5. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Conglomerate
Field independency
Temporary
6. What is localism?
Relates to the unconscious effects of advertising
They are interactive
The control of important institutions in the hads of all people
When game developers market their game code to other game developers
7. Creators use the formula to do what?
Massively Multiplayer Online Role Playing Game
A temporary effect
Happiness is found in having things
Create successful products
8. Popular criticism about advertising includes what?
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9. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Efficiency
1980s & 1990s
Try to solve the plot
10. ________ are beneficial because they allow for the creation of collective knowledge
They eliminated the legal barrier to competition across markets
Wikis
Telescoping
Media and messages
11. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Vertical
More likely to appear in comedies than dramas
Typical level of risk for an effect
12. What are the 3 subgenres of drama?
Long-term
Conflict & climax & resolution
65+ years of age
Tragedy & mystery & action/horror
13. When does invisible stereotyping occur?
Public interest & prevention of monopolies & promoting diversity
Advertisers manipulating us into buying things we don't need
When whole segments of the population are ignored
Emotional
14. Consumers use the formula to do what?
Recognize elements of the story
Cultivation & reinforcement
Invisible & visible
3%
15. What is the way people group and classify things?
Hawaiian word wikiwiki
Conceptual differentiation
Prescription drugs
Medical workers
16. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Confusing to the audience
Shared commons & need for social networking & attraction of advertising support
Long-term
6
17. Give an example of the cognitive complexity of content
Print vs tv news
Pay for placement
Process effects
Explorers & socializers & achievers & controllers
18. The number of ads for _______________ increases each year
An informed decision
State of mind & motivation & & degree of identification
Process effects
Prescription drugs
19. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Vertical
Media concentration & media deregulation
Vertical
To compare the tragic characters & make the audience feel better
20. What was the first form of media games?
Massively Multiplayer Online Role Playing Game
Try to solve the plot
Arcade games
Telescoping
21. ________ are beneficial because they allow for the creation of collective knowledge
Real world vs media world
Opportunities vs addictions & goals
Recognize elements of the story
Wikis
22. What are the three parts of efficiency?
Cognitive & emotional & moral
Ads making implicit claims that cannot be tested for the truth
Concentration & consolidation & centralization
Small
23. When does visible stereotyping occur?
Simplistic and objectionable ways
The creation & formulas & & the social values of consumers
Media concentration & media deregulation
3%
24. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
A temporary effect
Opportunities vs addictions & goals
By medium & society
25. what force competes against the ethnic of localism?
Stereotypes
Whites
Efficiency
Influences
26. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Concentration
When fewer people control the media& there's a narrow range of voices
Deregulation & change in content & lack of access
27. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
A temporary effect
Cognitive
The company that owns the platform also develops the games and distributes them
Horizontal & vertical & conglomerate
28. Many media effects are...
Print vs tv news
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
3%
Intentional
29. What is a mystery?
The control of important institutions in the hads of all people
State of mind & motivation & & degree of identification
Psychological & emotional & cognitive
Try to solve the plot
30. When a digital game has been designed well & it delivers an experience to players through what?
Temporary
Flow & telescoping
Harder
Hawaiian word wikiwiki
31. What is the long-term emotional effect?
Desensitization
Print vs tv news
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Establish awareness of products & existence of products
32. What is puffery?
The typical level of risk for an effect
Attitudinal
Ads making implicit claims that cannot be tested for the truth
Localism
33. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Richer
Media content
Opportunities vs addictions & goals
34. What is the long-term behavioral effect?
Displacement of other activities
Real world vs media world
Horizontal
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
35. What are the 3 subgenres of drama?
Process effects
Whites
Media concentration
Tragedy & mystery & action/horror
36. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Antisocial vs prosocial
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Physiological
An informed decision
37. What ethnicity is overrepresented on tv?
Media content
When you focus on the steps in the process
Whites
They eliminated the legal barrier to competition across markets
38. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Crystalline intelligence
They are interactive
They are interactive
Media concentration & media deregulation
39. What are the two types of intelligence?
Deregulation & change in content & lack of access
Being immersed deeply in a task that they lose track of time and place
Niche audiences
Crystalline & fluid
40. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
By medium & society
Public interest & prevention of monopolies & promoting diversity
The company that owns the platform also develops the games and distributes them
41. What gender is more popular on tv?
Always occurring
Crystalline & fluid
Niche audiences
Male
42. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Required broadcasters to serve the public's interest & convenience & & necessity
Immediate and long-term
Concentration & consolidation & centralization
43. People who have a ________________ have more awareness of the effects process
Strong personal locus
Social and economic
Unintentional effects
Small
44. What was the first form of media games?
Concentration
Influences
Stereotypes
Arcade games
45. what types of audiences have marketers of digital games identified as?
Whites
Cognitive & emotional & moral
Ownership rules are relaxed
Explorers & socializers & achievers & controllers
46. Long-term effects are ________ to notice than immediate effects.
Harder
Good vs evil
Websites that allow users to add & edit material
Influence of automatic bodily systems & beyond our conscious control
47. What was it when ownership rules were relaxed?
Media concentration
Long-term
Immediate
To compare the tragic characters & make the audience feel better
48. What is an effect that happens during exposure to the media messages?
Content of messages & context of portrayals & cognitive complexity of content
Developmental maturity & knowledge structures & media exposure habits
Immediate
Whites
49. What are the two types of factors in fluctuation?
When fewer people control the media& there's a narrow range of voices
Media concentration
Media and personal
Antisocial vs prosocial
50. What is the long-term behavioral effect?
Ownership rules are relaxed
Displacement of other activities
The creation & formulas & & the social values of consumers
Try to solve the plot