Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of factors in fluctuation?






2. What was the biggest deal between any two media companies?






3. What are the two long-term attitudinal effects?






4. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






5. What are examples of baseline factors?






6. The pattern of the population of television characters is ______ the pattern of people in the real world






7. What percentage of video games earn a profit?






8. what three forces shape the development of interactive media?






9. What must happen during television before commercial break?






10. What is an effect that happens during exposure to the media messages?






11. In the formula & What are the 2 constraints?






12. according to the textbook & which occupation is the most prevalent in the television world?






13. What is fluctuation effect?






14. According to the _______________ is the most challenging medium for telling stories






15. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






16. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






17. Values that are reflected in entertainment messages include what?






18. Describe baseline effects.






19. what type of health patterns are there?






20. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






21. What is action/horror?






22. What is telescoping?






23. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






24. What happens in the media deregulation?






25. What is a belief that control of important institutions should be in the hands of many through decentralization?






26. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






27. What is flow?






28. People who have a ________________ have more awareness of the effects process






29. When does a digital game player get deeply immersed in the game and loses all track of time and place?






30. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






31. What is action/horror?






32. What is the process of flow?






33. What age is more represented on tv?






34. The intended effects of ads include what?






35. What are the four cognitive abilities?






36. What is the natural ability to distinguish the signal and the noise in any message?






37. Every day & our baseline of media effects what?






38. What is localism?






39. What are the two major effects from the telecommunications competition & deregulation act of 1996?






40. Explain localism






41. What are the four cognitive abilities?






42. Unintentional effects often occur when we are in a state of...






43. what types of audiences have marketers of digital games identified as?






44. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






45. What are the three elements to a general story formula?






46. People who have a ________________ have more awareness of the effects process






47. What are the two timing factors?






48. What is a baseline effect?






49. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






50. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?