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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Manifest and process
Relates to the unconscious effects of advertising
Typical level of risk for an event
2. Although African Americans are represented on television & portrayals rarely include....
Viacom & CBS
CEOs holding a greater concentration of power
They eliminated the legal barrier to competition across markets
Discrimination and poverty impacting their lives
3. Media ownership has big impact on...
Media content
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Developmental maturity & knowledge structures & media exposure habits
When whole segments of the population are ignored
4. What is fluctuation effect?
Opportunities vs addictions & goals
Cognitive & emotional & moral
A temporary effect
Focus on steps in the process
5. the rationale for regulation in broadcasting is based on what?
Ownership rules are relaxed
6
They eliminated the legal barrier to competition across markets
Public interest & prevention of monopolies & promoting diversity
6. What is a belief that control of important institutions should be in the hands of many through decentralization?
Emotional
Localism
Arcade games
Recognize elements of the story
7. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Largest amount of knowledge
A temporary effect
Shared commons & need for social networking & attraction of advertising support
8. Describe product claims?
Confusing to the audience
Discrimination and poverty impacting their lives
Immediate and long-term
Fluid intelligence
9. Popular criticism about advertising includes what?
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10. Describe baseline effects.
Explorers & socializers & achievers & controllers
Typical level of risk for an event
Real world vs media world
People have control and control is decentralized
11. What are the three personal factors of fluctuation?
Penetration
Ownership rules are relaxed
Media and personal
Motivations & states & degree of identification
12. What are the four controversial content elements?
Social and economic
Many companies
Sex & violence & language & sexual orientation
Crystalline intelligence
13. Describe manifest effects?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Strong personal locus
Physiological
Easily noticable
14. What are the four genres in the formula?
Drama & comedy & romance & reality series
Toilets & schools & video games & etc.
Toilets & schools & video games & etc.
Opinions & beliefs & and values
15. what type of health patterns are there?
Flow
Explorers & socializers & achievers & controllers
Deceptive
Ads making implicit claims that cannot be tested for the truth
16. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
Individuals and society
High paid
Different from
17. The media can have long and short term effects on what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Institutions & society & individuals
Flow & telescoping
Conflict & climax & resolution
18. What is our personal locus made up of?
Automaticy
Goals & drives
Telescoping
Determines a person's media exposure habits
19. In order to become media literate in interactive media & what do we need to establish?
Content of messages & context of portrayals & cognitive complexity of content
Opportunities vs addictions & goals
Displacement of other activities
Sex & violence & language & sexual orientation
20. what three forces shape the development of interactive media?
Create successful products
Factual and social
Shared commons & need for social contact & attraction of advertisers
Content of messages & context of portrayals & cognitive complexity of content
21. What are the two types of thinking?
Vertical and lateral
Focus on steps in the process
People share their work through open web sites
Good vs evil
22. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Penetration
6
Drama & comedy & romance & reality series
23. When did the innovation stage for interactive media games begin?
A digital game player's focus on steps in the process
Public interest & prevention of monopolies & promoting diversity
Content of messages & context of portrayals & cognitive complexity of content
1950s
24. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Vertical and lateral
Motivations & states & degree of identification
Public interest & prevention of monopolies & promoting diversity
25. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
An attitudinal-type effect
Process effects
Many companies
Stereotypes
26. If you cry during a film & you are experiencing what type of effect?
Crystalline & fluid
Intentional
60%
Emotional
27. What are the 3 developmental maturities?
When whole segments of the population are ignored
Baseline and fluctuation
Condition audiences for repeat exposures
Cognitive & emotional & moral
28. What are the three types of concentration?
Deregulation & change in content & lack of access
Horizontal & vertical & conglomerate
Field independency & type of intelligence & type of thinking & conceptual differentation
The creation & formulas & & the social values of consumers
29. What are the three parts of efficiency?
Condition audiences for repeat exposures
Concentration & consolidation & centralization
People have control and control is decentralized
Whites
30. What are the two main components in the demographics pattern?
Real world vs media world
The typical level of risk for an effect
Concentration & consolidation & centralization
Field independency & type of intelligence & type of thinking & conceptual differentation
31. In the formula & What are the 2 constraints?
Being immersed so deeply into a task so they lose track of all time and place
Sex & violence & language & sexual orientation
A temporary effect
By medium & society
32. What was the first form of media games?
Relaxing regulations
Vertical and lateral
Arcade games
Unintentional effects
33. What is the way people group and classify things?
High paid
Physiological
Conceptual differentiation
Deregulation & change in content & lack of access
34. Values that are reflected in entertainment messages include what?
They eliminated the legal barrier to competition across markets
Happiness is found in having things
Manifest effect
Public interest & prevention of monopolies & promoting diversity
35. Name the two types of process effects?
Ads making implicit claims that cannot be tested for the truth
Baseline & fluctuation
Confusing to the audience
Concentration & consolidation & centralization
36. According to the _______________ is the most challenging medium for telling stories
Text & television
Niche audiences
African Americans
When fewer people control the media& there's a narrow range of voices
37. Long-term effects are ________ to notice than immediate effects.
Promotes
An attitudinal-type effect
Harder
Cognitive
38. What is baseline effects?
Determines a person's media exposure habits
Public interest & prevention of monopolies & promoting diversity
Good vs evil
Typical level of risk for an effect
39. according to the textbook & which occupation is the most prevalent in the television world?
Cognitive
People share their work through open web sites
Deceptive
Medical workers
40. If you cry during a film & you are experiencing what type of effect?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Ads making implicit claims that cannot be tested for the truth
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Emotional
41. What are the two main forms of stereotyping?
People have control and control is decentralized
Invisible & visible
The typical level of risk for an effect
More married women
42. What does a cognitive-effect means?
The media can provide us with information
Wikis
Different from
Regulate
43. Describe product claims?
Vertical and lateral
Cognitive & emotional & moral
Confusing to the audience
Positive because they are easy for viewers to recognize
44. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Pay for placement
State
Websites that allow users to add & edit material
45. Explain localism
People have control and control is decentralized
Verbal violence
The company that owns the platform also develops the games and distributes them
Field independency & type of intelligence & type of thinking & conceptual differentation
46. What is fluctuation effect?
Deregulation & change in content & lack of access
Action must build up
Positive because they are easy for viewers to recognize
A temporary effect
47. What are the two types of intelligence?
1980s & 1990s
Crysalline and fluid
Field independency
An informed decision
48. What is action/horror?
Good vs evil
Print vs tv news
Goals & drives
Unintentional effects
49. Describe fluctuation effects.
Temporary
Psychological & emotional & cognitive
Recognize elements of the story
Emotional
50. What are the four genres in the formula?
Efficiency
Cognitive & emotional & moral
Drama & comedy & romance & reality series
65+ years of age