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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is our personal locus made up of?
When you focus on the steps in the process
Goals & drives
Largest amount of knowledge
Drama & comedy & romance & reality series
2. What age is more represented on tv?
Unintentional effects
Opinions & beliefs & and values
Younger age
Easily noticable
3. What ethnicity is overrepresented on tv?
Dramas and situation comedies
Psychological & emotional & cognitive
State
Whites
4. What marital status is more represented on tv?
Advertisers manipulating us into buying things we don't need
More married women
Explorers & socializers & achievers & controllers
Cognitive
5. What gender is more popular on tv?
Concentration & consolidation & centralization
When game developers market their game code to other game developers
Male
Strong personal locus
6. What socioeconomic status is more represented?
Immediate
The control of important institutions in the hads of all people
They are interactive
Richer
7. What are the two types of process effects?
Baseline and fluctuation
They eliminated the legal barrier to competition across markets
Concentrated
Unintentional effects
8. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Shared commons & need for social connection & & attraction of advertisers
Penetration
Goals & drives
9. What occupation is more represented on tv?
Explorers & socializers & achievers & controllers
Relaxing regulations
Horizontal & vertical & conglomerate
High paid
10. Every day & our baseline of media effects what?
The typical level of risk for an effect
Emotional
Easily noticable
Can be at risk & shaped by media & own life factors
11. The video industry has 'a good deal of vertical integration'. What does this mean?
Influence of automatic bodily systems & beyond our conscious control
Advertisers manipulating us into buying things we don't need
The company that owns the platform also develops the games and distributes them
Public interest & prevention of monopolies & promoting diversity
12. Creators use the formula to do what?
Federal Communications Commission
Create successful products
Conceptual differentiation
Relates to the unconscious effects of advertising
13. It is clear that the media is completely controlled by what?
Many companies
Field independency & type of intelligence & type of thinking & conceptual differentiation
Immediate and long-term
World of Warcraft & $15 per month & an online game & most successful video game in the world
14. People who have a ________________ have more awareness of the effects process
Strong personal locus
Media and messages
Drama & comedy & romance & reality series
Conservative
15. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Vertical and lateral
Penetration
Viacom & CBS
Media concentration & media deregulation
16. What is a mystery?
Conservative
Try to solve the plot
Media and personal
Niche audiences
17. What is the ability to be creative?
Concentrated
Fluid intelligence
A digital game player's focus on steps in the process
Field independency
18. What is fluctuation effect?
Motivations & states & degree of identification
Manifest and process
Stereotypes
A temporary effect
19. What is the natural ability to distinguish the signal and the noise in any message?
Largest amount of knowledge
Deregulation & change in content & lack of access
High paid
Field independency
20. What is tragedy used for?
Concentration & consolidation & centralization
To compare the tragic characters & make the audience feel better
Determines a person's media exposure habits
Motivations & states & degree of identification
21. People with the ___________________ learn the most from the media
1980s & 1990s
Largest amount of knowledge
Niche audiences
Psychological & emotional & cognitive
22. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
When you focus on the steps in the process
Desensitization
Emotional
Whites
23. What is the long-term emotional effect?
Establish awareness of products & existence of products
When you focus on the steps in the process
They eliminated the legal barrier to competition across markets
Desensitization
24. What are characteristics that have shaped the development of interactive media?
Emotional
Shared commons & need for social connection & & attraction of advertisers
Federal Communications Commission
The company that owns the platform also develops the games and distributes them
25. In the formula & What are the 2 constraints?
Ownership rules are relaxed
Crystalline & fluid
Concentrated
By medium & society
26. What is Web 2.0?
Conceptual differentiation
People share their work through open web sites
Conflict
Confusing to the audience
27. In order to become media literate in interactive media & what do we need to establish?
The control of important institutions in the hads of all people
Opportunities vs addictions & goals
Different from
Temporary
28. What is the middleware market?
Richer
Simplistic and objectionable ways
Media deregulation
When game developers market their game code to other game developers
29. What do megamergers result in?
Macro-level effects
Vertical and lateral
CEOs holding a greater concentration of power
Vertical
30. What is a belief that control of important institutions should be in the hands of many through decentralization?
Good vs evil
Localism
Media deregulation
Baseline & fluctuation
31. What are the two competing values?
Influence of automatic bodily systems & beyond our conscious control
Localism and efficiency
The media can provide us with information
Shared commons & need for social connection & & attraction of advertisers
32. What is a physiological effect?
Can be addictive
Harder
Manifest effect
Influence of automatic bodily systems & beyond our conscious control
33. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Shared commons & need for social networking & attraction of advertising support
Efficiency
Richer
34. when does immediate effects occur?
Conservative
During an exposure to a particular message
Verbal violence
Long-term
35. Give an example of the content of messages
Media and messages
People have control and control is decentralized
Shared commons & need for social connection & & attraction of advertisers
Antisocial vs prosocial
36. What does the term telescoping refer to?
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37. What are some fluctuation factors?
The media can provide us with information
Unintentional effects
Field independency & type of intelligence & type of thinking & conceptual differentation
State of mind & motivation & & degree of identification
38. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Broadcasters to serve the public interest & convenience & and necessity
A temporary effect
Whites
Conservative
39. What are the two types of intelligence?
3%
Vertical and lateral
More married women
Crysalline and fluid
40. What are some fluctuation factors?
Emotional
Viacom & CBS
State of mind & motivation & & degree of identification
Field independency
41. The media can have long and short term effects on what?
Horizontal
Institutions & society & individuals
The control of important institutions in the hads of all people
Prescription drugs
42. Although African Americans are represented on television & portrayals rarely include....
Telescoping
Discrimination and poverty impacting their lives
Motivations & states & degree of identification
Long-term
43. What does localism serve the needs of?
Conservative
Immediate and long-term
Verbal violence
Individuals and society
44. Like other media & the internet is now mature enough to suffer from...
Concentration
Dramas and situation comedies
Broadcasters to serve the public interest & convenience & and necessity
Baseline and fluctuation
45. Which type of violence is most prevalent on television?
CEOs holding a greater concentration of power
Verbal violence
Public interest & prevention of monopolies & promoting diversity
Real world vs media world
46. What are the three elements to a general story formula?
Concentration
Conflict & climax & resolution
Goals & drives
Institutions
47. What are the three types of concentration?
Crystalline & fluid
Horizontal & vertical & conglomerate
Deceptive
Public interest & prevention of monopolies & promoting diversity
48. Your _______ when you consume media content can alter your perception of and reaction to the content?
Can be at risk & shaped by media & own life factors
State
Concentration
Manifest effect
49. _______________ frequently occur when you are in a state of automaticity.
Physiological
Media content
Unintentional effects
They are interactive
50. What are the two types of responsibilites in advertising?
Social and economic
Fluid intelligence
Developmental maturity & knowledge structures & media exposure habits
Motivations & states & degree of identification