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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe product claims?
Conflict
Confusing to the audience
Verbal violence
Richer
2. What are the three elements to a general story formula?
People have control and control is decentralized
Conflict & climax & resolution
Media concentration & media deregulation
Content of messages & context of portrayals & cognitive complexity of content
3. What is the long-term behavioral effect?
Efficiency
Displacement of other activities
Media concentration & media deregulation
Focus on steps in the process
4. What is the long-term emotional effect?
Horizontal
Desensitization
A digital game player's focus on steps in the process
Shared commons & need for social connection & & attraction of advertisers
5. What are the two competing values?
Typical level of risk for an effect
Conflict & climax & resolution
Localism and efficiency
Field independency & type of intelligence & type of thinking & conceptual differentiation
6. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
During an exposure to a particular message
Conglomerate
Long-term
Psychological & emotional & cognitive
7. What are the two long-term attitudinal effects?
Developmental maturity & knowledge structures & media exposure habits
The media can provide us with information
Cultivation & reinforcement
Shared commons & need for social connection & & attraction of advertisers
8. Describe baseline effects.
Efficiency
Institutions & society & individuals
Typical level of risk for an event
Arcade games
9. What is localism?
Influences
Good vs evil
Telescoping
The control of important institutions in the hads of all people
10. Explain localism
Establish awareness of products & existence of products
Influence of automatic bodily systems & beyond our conscious control
Influences
People have control and control is decentralized
11. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
We keep asking for more products
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Unintentional effects
An attitudinal-type effect
12. Long-term effects are ________ to notice than immediate effects.
Harder
6
Focus on steps in the process
Tragedy & mystery & action/horror
13. Consumers use the formula to do what?
Largest amount of knowledge
Recognize elements of the story
During an exposure to a particular message
Emotional
14. What is a physiological effect?
The company that owns the platform also develops the games and distributes them
Influence of automatic bodily systems & beyond our conscious control
State
Whites
15. What eliminated the legal barrier to competition across markets?
Opportunities vs addictions & goals
Media deregulation
African Americans
Immediate
16. when one media company buys smaller companies of the same type & what type of concentration is this?
They eliminated the legal barrier to competition across markets
Horizontal
Print vs tv news
Male
17. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Ads making implicit claims that cannot be tested for the truth
Cognitive
Deceptive
Media concentration & media deregulation
18. Values that are reflected in entertainment messages include what?
Unintentional effects
Automaticy
Happiness is found in having things
Localism
19. Like other media & the internet is now mature enough to suffer from...
Deceptive
Field independency
Concentration
Always occurring
20. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Action must build up
Recognize elements of the story
Advertisers manipulating us into buying things we don't need
21. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Ads making implicit claims that cannot be tested for the truth
An informed decision
Websites that allow users to add & edit material
Conservative
22. Media ownership has big impact on...
Media content
Easily noticable
Hawaiian word wikiwiki
Emotional
23. The number of ads for _______________ increases each year
Concentration & consolidation & centralization
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Prescription drugs
Conflict
24. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Localism
Wikis
Media concentration & media deregulation
Baseline & fluctuation
25. What does MMORPG stand for?
Cultivation & reinforcement
Massively Multiplayer Online Role Playing Game
Good vs evil
Easily noticable
26. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Different from
The media can provide us with information
Crysalline and fluid
27. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Concentration
An attitudinal-type effect
Conglomerate
Harder
28. What was the biggest deal between any two media companies?
Websites that allow users to add & edit material
Cultivation & reinforcement
Shared commons & need for social connection & & attraction of advertisers
Viacom & CBS
29. What age is more represented on tv?
Flow & telescoping
CEOs holding a greater concentration of power
Younger age
Emotional
30. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Viacom & CBS
Dramas and situation comedies
Relaxing regulations
Emotional
31. Where does the term wiki come from?
Hawaiian word wikiwiki
Emotional
Print vs tv news
Different from
32. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
Social and economic
Institutions
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
33. What is flow?
Being immersed deeply in a task that they lose track of time and place
6
Physiological
African Americans
34. Unintentional effects often occur when we are in a state of...
We keep asking for more products
Automaticy
A temporary effect
A digital game player's focus on steps in the process
35. What are the three parts of efficiency?
Action must build up
High paid
Explorers & socializers & achievers & controllers
Concentration & consolidation & centralization
36. _______________ are societal changes that occur over a long period of time.
3%
Positive because they are easy for viewers to recognize
Macro-level effects
Horizontal
37. When did the innovation stage for interactive media games begin?
Whites
1950s
3%
Explorers & socializers & achievers & controllers
38. The video industry has 'a good deal of vertical integration'. What does this mean?
Recognize elements of the story
World of Warcraft & $15 per month & an online game & most successful video game in the world
The company that owns the platform also develops the games and distributes them
Field independency & type of intelligence & type of thinking & conceptual differentation
39. In what 6 ways is advertising deceptive?
Immediate and long-term
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Shared commons & need for social connection & & attraction of advertisers
The typical level of risk for an effect
40. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Localism and efficiency
Small
Positive because they are easy for viewers to recognize
Wikis
41. What ethnicity is overrepresented on tv?
Whites
1980s & 1990s
Telescoping
Relates to the unconscious effects of advertising
42. what happens in the media concentration?
Relates to the unconscious effects of advertising
Ownership rules are relaxed
During an exposure to a particular message
Happiness is found in having things
43. When does invisible stereotyping occur?
Emotional
When whole segments of the population are ignored
Websites that allow users to add & edit material
When game developers market their game code to other game developers
44. ________ are beneficial because they allow for the creation of collective knowledge
Drama & comedy & romance & reality series
Wikis
Shared commons & need for social networking & attraction of advertising support
Whites
45. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Institutions & society & individuals
Wikis
Flow
46. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Confusing to the audience
Confusing to the audience
1950s
47. What is the most prevalent media effect?
Verbal violence
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Cognitive
Vertical and lateral
48. what three forces shape the development of interactive media?
Simplistic and objectionable ways
Institutions
Shared commons & need for social contact & attraction of advertisers
The company that owns the platform also develops the games and distributes them
49. Consumers use the formula to do what?
Recognize elements of the story
Establish awareness of products & existence of products
Intentional
Public interest & prevention of monopolies & promoting diversity
50. What are the two timing factors?
Individuals and society
Action must build up
Localism and efficiency
Immediate and long-term