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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe manifest effects?
Field independency
Easily noticable
Telescoping
Immediate
2. What is Web 2.0?
Concentrated
People share their work through open web sites
During an exposure to a particular message
An informed decision
3. If you cry during a film & you are experiencing what type of effect?
Flow & telescoping
Concentration
Emotional
Federal Communications Commission
4. Like other media & the internet is now mature enough to suffer from...
Temporary
Concentration
Happiness is found in having things
Easily noticable
5. What does MMORPG stand for?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Typical level of risk for an event
Massively Multiplayer Online Role Playing Game
1950s
6. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Easily noticable
They eliminated the legal barrier to competition across markets
Stereotypes
During an exposure to a particular message
7. What age is more represented on tv?
Unintentional effects
Field independency & type of intelligence & type of thinking & conceptual differentiation
Typical level of risk for an event
Younger age
8. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
Typical level of risk for an event
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Baseline & fluctuation
9. Consumers use the formula to do what?
1980s & 1990s
Vertical and lateral
Recognize elements of the story
Hawaiian word wikiwiki
10. What is the ability to memorize facts?
Stereotypes
Tragedy & mystery & action/horror
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Crystalline intelligence
11. What are the two types of intelligence?
Ownership rules are relaxed
The media can provide us with information
Crysalline and fluid
Good vs evil
12. The pattern of the population of television characters is ______ the pattern of people in the real world
State
The media can provide us with information
Different from
Many companies
13. What is the ability to be creative?
Explorers & socializers & achievers & controllers
Fluid intelligence
Concentrated
Antisocial vs prosocial
14. The internet is considered a viral spiral because it _________ innovation due to its network structure
More likely to appear in comedies than dramas
The control of important institutions in the hads of all people
Vertical
Promotes
15. People with the ___________________ learn the most from the media
Attitudinal
Largest amount of knowledge
Concentration
Psychological & emotional & cognitive
16. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Websites that allow users to add & edit material
During an exposure to a particular message
Physiological
17. What do megamergers result in?
Field independency
CEOs holding a greater concentration of power
Motivations & states & degree of identification
Localism
18. Name the two types of process effects?
Baseline & fluctuation
Being immersed so deeply into a task so they lose track of all time and place
Ownership rules are relaxed
Arcade games
19. What marital status is more represented on tv?
When fewer people control the media& there's a narrow range of voices
Hawaiian word wikiwiki
Flow
More married women
20. What is a mystery?
Conservative
Being immersed deeply in a task that they lose track of time and place
Try to solve the plot
Required broadcasters to serve the public's interest & convenience & & necessity
21. It is clear that the media is completely controlled by what?
Richer
1980s & 1990s
65+ years of age
Many companies
22. what force competes against the ethnic of localism?
Simplistic and objectionable ways
Efficiency
Media content
Cultivation & reinforcement
23. What are the six baseline influencing factors?
CEOs holding a greater concentration of power
Wikis
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Text & television
24. Issues of concern regarding merger activity includes what?
Goals & drives
Institutions & society & individuals
Deregulation & change in content & lack of access
Largest amount of knowledge
25. What is a physiological effect?
A digital game player's focus on steps in the process
They eliminated the legal barrier to competition across markets
6
Influence of automatic bodily systems & beyond our conscious control
26. what types of audiences have marketers of digital games identified as?
Conflict & climax & resolution
Explorers & socializers & achievers & controllers
When game developers market their game code to other game developers
The creation & formulas & & the social values of consumers
27. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Flow & telescoping
Flow
Strong personal locus
28. What government organization monitors tv and radio programming to determine if it is obscene or not?
Crystalline intelligence
Institutions
Concentration & consolidation & centralization
Federal Communications Commission
29. Long-term effects are ________ to notice than immediate effects.
Influences
Concentration
Conservative
Harder
30. What occupation is more represented on tv?
High paid
Relaxing regulations
Localism
Confusing to the audience
31. Describe fluctuation effects.
Invisible & visible
1950s
Different from
Temporary
32. What are the two types of media effects?
60%
Different from
Manifest and process
Print vs tv news
33. What are the two types of responsibilites in advertising?
Content of messages & context of portrayals & cognitive complexity of content
Social and economic
Process effects
A digital game player's focus on steps in the process
34. What is a baseline effect?
The typical level of risk for an effect
Print vs tv news
Shared commons & need for social connection & & attraction of advertisers
Public interest & prevention of monopolies & promoting diversity
35. What is telescoping?
Condition audiences for repeat exposures
3%
Focus on steps in the process
Media concentration
36. What are the 3 media factors in fluctuation?
Desensitization
When whole segments of the population are ignored
Happiness is found in having things
Content of messages & context of portrayals & cognitive complexity of content
37. Creators use the formula to do what?
Ownership rules are relaxed
Easily noticable
Create successful products
3%
38. Which type of violence is most prevalent on television?
Verbal violence
Intentional
1950s
Baseline & fluctuation
39. What must happen during television before commercial break?
Motivations & states & degree of identification
Horizontal & vertical & conglomerate
Action must build up
Concentration
40. What is fluctuation effect?
A temporary effect
Content of messages & context of portrayals & cognitive complexity of content
Process effects
Deregulation & change in content & lack of access
41. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Conglomerate
Promotes
Attitudinal
Conflict
42. What percentage of video games earn a profit?
Confusing to the audience
Localism
3%
Opinions & beliefs & and values
43. What are the two types of factors in fluctuation?
Media and personal
The typical level of risk for an effect
Typical level of risk for an effect
Media content
44. when one media company buys smaller companies of the same type & what type of concentration is this?
Hawaiian word wikiwiki
Ads making implicit claims that cannot be tested for the truth
Goals & drives
Horizontal
45. What are the two types of thinking?
Vertical and lateral
An informed decision
Conservative
Factual and social
46. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Institutions
Regulate
Concentrated
47. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
When whole segments of the population are ignored
Institutions & society & individuals
Text & television
48. according to the textbook & _____ are more likely to be represented in the television world than the real world.
The creation & formulas & & the social values of consumers
Medical workers
African Americans
Cognitive
49. What are some examples of where advertisements can be found?
Manifest and process
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Attitudinal
Toilets & schools & video games & etc.
50. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Sex & violence & language & sexual orientation
Always occurring
Focus on steps in the process
Manifest effect