Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is subliminal advertising






2. Explain localism






3. When does a digital game player get deeply immersed in the game and loses all track of time and place?






4. What are the two timing factors?






5. What did the Communications Act of 1934 require?






6. Consumers use the formula to do what?






7. What are the two competing values?






8. Like other media & the internet is now mature enough to suffer from...






9. what three forces shape the development of interactive media?






10. Give an example of the cognitive complexity of content






11. What was the first form of media games?






12. What marital status is more represented on tv?






13. What socioeconomic status is more represented?






14. What are the three parts of efficiency?






15. What are the three states of personal factors in fluctuation?






16. Popular criticism about advertising includes what?

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17. The number of ads for _______________ increases each year






18. What percentage of video games earn a profit?






19. What are the two types of process effects?






20. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






21. Describe manifest effects?






22. what force competes against the ethnic of localism?






23. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






24. What are the two types of thinking?






25. What do interactive games have the power to do?






26. What was the biggest deal between any two media companies?






27. In order to appeal to audiences & most stories begin with what?






28. What are the three elements to a general story formula?






29. _______________ are societal changes that occur over a long period of time.






30. What are the three parts of efficiency?






31. The number of ads for _______________ increases each year






32. What do megamergers result in?






33. What are the two main components in the demographics pattern?






34. What do interactive games have the power to do?






35. What does attitudinal effects create and shape?






36. What occupation is more represented on tv?






37. What is the middleware market?






38. What do media exposure habits focus its attention on?






39. What is localism?






40. What does localism serve the needs of?






41. What does MMORPG stand for?






42. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






43. What are the six main criticisms of advertising?






44. Explain localism






45. Media ownership has big impact on...






46. Values that are reflected in entertainment messages include what?






47. What is efficiency?

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48. what three forces shape the development of interactive media?






49. What are the four cognitive abilities?






50. What is fluctuation effect?