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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is baseline effects?
Typical level of risk for an effect
Broadcasters to serve the public interest & convenience & and necessity
Promotes
Manifest and process
2. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Media concentration & media deregulation
Different from
More married women
Stereotypes
3. What is a belief that control of important institutions should be in the hands of many through decentralization?
Largest amount of knowledge
Individuals and society
Localism
Relates to the unconscious effects of advertising
4. People who have a ________________ have more awareness of the effects process
By medium & society
Concentration & consolidation & centralization
State
Strong personal locus
5. What is the most prevalent media effect?
Recognize elements of the story
Cognitive
Content of messages & context of portrayals & cognitive complexity of content
Viacom & CBS
6. What are the two types of intelligence?
Crysalline and fluid
African Americans
The company that owns the platform also develops the games and distributes them
The control of important institutions in the hads of all people
7. the rationale for regulation in broadcasting is based on what?
High paid
Institutions & society & individuals
Relates to the unconscious effects of advertising
Public interest & prevention of monopolies & promoting diversity
8. Like other media & the internet is now mature enough to suffer from...
Simplistic and objectionable ways
Localism
Baseline & fluctuation
Concentration
9. What is the way people group and classify things?
Conceptual differentiation
Ads making implicit claims that cannot be tested for the truth
Vertical
Psychological & emotional & cognitive
10. What eliminated the legal barrier to competition across markets?
Small
Media deregulation
Establish awareness of products & existence of products
Emotional
11. Many media effects are...
Drama & comedy & romance & reality series
Cultivation & reinforcement
By medium & society
Intentional
12. The three forces that have shaped the development of the interactive mass media
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
People have control and control is decentralized
Shared commons & need for social networking & attraction of advertising support
Crysalline and fluid
13. What do interactive games have the power to do?
Displacement of other activities
Physiological
Condition audiences for repeat exposures
Can be addictive
14. What is Web 2.0?
Desensitization
The control of important institutions in the hads of all people
People share their work through open web sites
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
15. In what 6 ways is advertising deceptive?
Can be addictive
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Localism
Localism
16. What is localism?
The control of important institutions in the hads of all people
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Invisible & visible
Vertical
17. What are the two types of media effects?
Manifest and process
Can be addictive
The company that owns the platform also develops the games and distributes them
The control of important institutions in the hads of all people
18. What are some examples of where advertisements can be found?
Confusing to the audience
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Toilets & schools & video games & etc.
Public interest & prevention of monopolies & promoting diversity
19. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Localism and efficiency
Localism
Flow
When game developers market their game code to other game developers
20. What does attitudinal effects create and shape?
Text & television
Opinions & beliefs & and values
Action must build up
Media concentration & media deregulation
21. What is tragedy used for?
Flow & telescoping
To compare the tragic characters & make the audience feel better
The media can provide us with information
Physiological
22. What is subliminal advertising
Relates to the unconscious effects of advertising
Penetration
Conceptual differentiation
Deceptive
23. What is the middleware market?
When game developers market their game code to other game developers
Penetration
Antisocial vs prosocial
Ownership rules are relaxed
24. What government organization monitors tv and radio programming to determine if it is obscene or not?
Dramas and situation comedies
Relates to the unconscious effects of advertising
Federal Communications Commission
Field independency
25. What are the three elements to a general story formula?
Conflict & climax & resolution
Motivations & states & degree of identification
Flow & telescoping
Baseline and fluctuation
26. What are the six baseline influencing factors?
Vertical
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Sex & violence & language & sexual orientation
Media deregulation
27. Media ownership has big impact on...
Promotes
Ownership rules are relaxed
Being immersed so deeply into a task so they lose track of all time and place
Media content
28. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Can be at risk & shaped by media & own life factors
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Field independency & type of intelligence & type of thinking & conceptual differentiation
29. What are the two types of responsibilites in advertising?
Efficiency
Opportunities vs addictions & goals
Individuals and society
Social and economic
30. People who have a ________________ have more awareness of the effects process
Vertical and lateral
65+ years of age
Strong personal locus
Immediate
31. What are the two main forms of stereotyping?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Richer
Invisible & visible
Deceptive
32. Your _______ when you consume media content can alter your perception of and reaction to the content?
Small
State
When game developers market their game code to other game developers
Create successful products
33. What ethnicity is overrepresented on tv?
Cognitive & emotional & moral
Media deregulation
Field independency
Whites
34. What are the four controversial content elements?
Sex & violence & language & sexual orientation
Shared commons & need for social contact & attraction of advertisers
Text & television
Process effects
35. Describe manifest effects?
Concentration
More married women
Focus on steps in the process
Easily noticable
36. What did the Communications Act of 1934 require?
Desensitization
1950s
Broadcasters to serve the public interest & convenience & and necessity
More likely to appear in comedies than dramas
37. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Happiness is found in having things
Deregulation & change in content & lack of access
38. The number of ads for _______________ increases each year
Prescription drugs
Fluid intelligence
Social and economic
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
39. In the formula & What are the 2 constraints?
People share their work through open web sites
Field independency
Hawaiian word wikiwiki
By medium & society
40. What is a physiological effect?
Dramas and situation comedies
Influence of automatic bodily systems & beyond our conscious control
Media concentration
Intentional
41. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Strong personal locus
Many companies
Largest amount of knowledge
42. What happens in the media deregulation?
Field independency & type of intelligence & type of thinking & conceptual differentation
Institutions
An attitudinal-type effect
They eliminated the legal barrier to competition across markets
43. What do media exposure habits focus its attention on?
Media and messages
Crystalline & fluid
Text & television
Opinions & beliefs & and values
44. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Conceptual differentiation
Pay for placement
State
45. what force competes against the ethnic of localism?
Efficiency
Penetration
Richer
Vertical and lateral
46. What marital status is more represented on tv?
Real world vs media world
Required broadcasters to serve the public's interest & convenience & & necessity
More married women
Wikis
47. When did the innovation stage for interactive media games begin?
Antisocial vs prosocial
1950s
Cognitive & emotional & moral
Immediate and long-term
48. What percent of a typical newspaper is advertising?
High paid
60%
Tragedy & mystery & action/horror
Niche audiences
49. The media can have long and short term effects on what?
Antisocial vs prosocial
Text & television
Institutions
Institutions & society & individuals
50. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Pay for placement
Localism and efficiency
Intentional