Media Literacy

Instructions:

• Answer 50 questions in 15 minutes.
• If you are not ready to take this test, you can study here.
• Match each statement with the correct term.
• Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What was significant about the Communications Act 1934?

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2. what force competes against the ethnic of localism?
Verbal violence
60%
Efficiency
The control of important institutions in the hads of all people


3. Describe manifest effects?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Emotional
Easily noticable
Conceptual differentiation


4. What are the three parts of efficiency?
When game developers market their game code to other game developers
Concentration & consolidation & centralization
Media and messages
Horizontal & vertical & conglomerate


5. What is efficiency?

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6. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Always occurring
Influence of automatic bodily systems & beyond our conscious control
Invisible & visible
Cognitive


7. What are some examples of where advertisements can be found?
When whole segments of the population are ignored
Cognitive
Toilets & schools & video games & etc.
Broadcasters to serve the public interest & convenience & and necessity


8. What are the two competing values?
Create successful products
The typical level of risk for an effect
Flow
Localism and efficiency


9. What is fluctuation effect?
A temporary effect
Localism and efficiency
By medium & society
Conflict


10. What are some fluctuation factors?
We keep asking for more products
Richer
State of mind & motivation & & degree of identification
High paid


11. What do megamergers result in?
Positive because they are easy for viewers to recognize
Macro-level effects
Typical level of risk for an effect
CEOs holding a greater concentration of power


12. In the formula & What are the 2 constraints?
Discrimination and poverty impacting their lives
By medium & society
Try to solve the plot
Flow & telescoping


13. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Shared commons & need for social contact & attraction of advertisers
Vertical and lateral
Conglomerate


14. In order to appeal to audiences & most stories begin with what?
Media concentration
Conflict
Immediate and long-term
A digital game player's focus on steps in the process


15. What are the six main criticisms of advertising?
Flow & telescoping
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
More likely to appear in comedies than dramas
An attitudinal-type effect


16. What are the two types of thinking?
Concentration
Penetration
Vertical and lateral
They eliminated the legal barrier to competition across markets


17. The media can have long and short term effects on what?
Immediate and long-term
When whole segments of the population are ignored
Institutions & society & individuals
Field independency


18. Describe product claims?
Crystalline & fluid
Text & television
Conservative
Confusing to the audience


19. Many media effects are...
Print vs tv news
Conglomerate
A digital game player's focus on steps in the process
Intentional


20. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Vertical and lateral
Factual and social
Opportunities vs addictions & goals


21. What is telescoping?
Focus on steps in the process
The creation & formulas & & the social values of consumers
The media can provide us with information
They are interactive


22. What are the three elements to a general story formula?
Conflict & climax & resolution
Concentration
To compare the tragic characters & make the audience feel better
Crystalline intelligence


23. What does the personal locus do?

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24. What age is more represented on tv?
Federal Communications Commission
Younger age
Media concentration & media deregulation
Media concentration & media deregulation


25. Popular criticism about advertising includes what?

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26. What was the first form of media games?
Real world vs media world
Text & television
Arcade games
When game developers market their game code to other game developers


27. Where does the term wiki come from?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Determines a person's media exposure habits
1950s
Hawaiian word wikiwiki


28. What are the three personal factors of fluctuation?
Motivations & states & degree of identification
Create successful products
Positive because they are easy for viewers to recognize
Automaticy


29. What is the natural ability to distinguish the signal and the noise in any message?
Attitudinal
Field independency
Medical workers
By medium & society


30. what happens in the media concentration?
Ownership rules are relaxed
Social and economic
Concentrated
1950s


31. What does the term telescoping refer to?

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32. when does immediate effects occur?
To compare the tragic characters & make the audience feel better
During an exposure to a particular message
Media concentration & media deregulation
Richer


33. What is the ability to memorize facts?
Vertical and lateral
Automaticy
When game developers market their game code to other game developers
Crystalline intelligence


34. What are the two types of factors in fluctuation?
Emotional
Media and personal
Opinions & beliefs & and values
Intentional


35. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Vertical
Medical workers
Shared commons & need for social contact & attraction of advertisers


36. What are the two types of media effects?
Manifest and process
Focus on steps in the process
Manifest effect
Content of messages & context of portrayals & cognitive complexity of content


37. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
60%
The media can provide us with information
Drama & comedy & romance & reality series
An attitudinal-type effect


38. what type of health patterns are there?
Relaxing regulations
Deceptive
Prescription drugs
High paid


39. Which type of violence is most prevalent on television?
Verbal violence
Immediate and long-term
Cognitive & emotional & moral
Macro-level effects


40. What is a wiki?
Harder
Websites that allow users to add & edit material
Penetration
Positive because they are easy for viewers to recognize


41. 'Bad' language in the media is what?
1950s
Wikis
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition


42. When did megamergers become popular?
Unintentional effects
Media and personal
Flow
1980s & 1990s


43. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
3%
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Vertical
African Americans


44. What is the middleware market?
Relates to the unconscious effects of advertising
Deregulation & change in content & lack of access
When game developers market their game code to other game developers
They eliminated the legal barrier to competition across markets


45. _______________ frequently occur when you are in a state of automaticity.
Localism
Efficiency
They are interactive
Unintentional effects


46. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Invisible & visible
Individuals and society
60%


47. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Shared commons & need for social networking & attraction of advertising support
Crysalline and fluid
Typical level of risk for an event
Vertical


48. What are the two types of responsibilites in advertising?
Flow
When fewer people control the media& there's a narrow range of voices
Social and economic
60%


49. _______________ frequently occur when you are in a state of automaticity.
Conservative
Media and personal
Physiological
Unintentional effects


50. what force competes against the ethnic of localism?
Arcade games
Shared commons & need for social contact & attraction of advertisers
They are interactive
Efficiency