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Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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1. What are the two main components in the demographics pattern?
Text & television
Real world vs media world
State
Tragedy & mystery & action/horror

2. What must happen during television before commercial break?
Action must build up
They are interactive
Institutions
Prescription drugs

3. Values that are reflected in entertainment messages include what?
Confusing to the audience
Recognize elements of the story
More likely to appear in comedies than dramas
Happiness is found in having things

4. When does invisible stereotyping occur?
When whole segments of the population are ignored
Being immersed so deeply into a task so they lose track of all time and place
Institutions
Simplistic and objectionable ways

5. according to the textbook & _____ are more likely to be represented in the television world than the real world.
The creation & formulas & & the social values of consumers
Cognitive & emotional & moral
African Americans
Content of messages & context of portrayals & cognitive complexity of content

6. When does invisible stereotyping occur?
Drama & comedy & romance & reality series
Developmental maturity & knowledge structures & media exposure habits
Flow & telescoping
When whole segments of the population are ignored

7. It is clear that the media is completely controlled by what?
Shared commons & need for social networking & attraction of advertising support
Macro-level effects
Influence of automatic bodily systems & beyond our conscious control
Many companies

8. What was significant about the Communications Act 1934?

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9. Issues of concern regarding merger activity includes what?
Conceptual differentiation
Deregulation & change in content & lack of access
Vertical and lateral
CEOs holding a greater concentration of power

10. What are the two competing values?
Required broadcasters to serve the public's interest & convenience & & necessity
Positive because they are easy for viewers to recognize
Localism and efficiency
The typical level of risk for an effect

11. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
An attitudinal-type effect
Harder
Confusing to the audience

12. What is efficiency?

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13. What are the 3 subgenres of drama?
Media and personal
Arcade games
Tragedy & mystery & action/horror
Verbal violence

14. 'Bad' language in the media is what?
Flow & telescoping
More likely to appear in comedies than dramas
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Flow

15. What do interactive games have the power to do?
Condition audiences for repeat exposures
Being immersed deeply in a task that they lose track of time and place
Crystalline & fluid
Can be addictive

16. In tv & gays are what?
Vertical
More likely to appear in comedies than dramas
Confusing to the audience
Psychological & emotional & cognitive

17. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Process effects
Younger age
Physiological

18. In tv & gays are what?
More likely to appear in comedies than dramas
Conflict
Institutions
Richer

19. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Immediate
Manifest and process
Emotional
Wikis

20. What does attitudinal effects create and shape?
People have control and control is decentralized
Concentration & consolidation & centralization
Pay for placement
Opinions & beliefs & and values

21. What is telescoping?
Typical level of risk for an event
Deregulation & change in content & lack of access
Focus on steps in the process
Individuals and society

22. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
By medium & society
Vertical
Antisocial vs prosocial

23. What best reflects the effects the media has on us?
Establish awareness of products & existence of products
Dramas and situation comedies
Always occurring
Media concentration & media deregulation

24. interactive media games are In what stage of development?
Different from
Penetration
Harder
Flow & telescoping

25. What are the two types of media effects?
Shared commons & need for social contact & attraction of advertisers
Cognitive
Manifest and process
Tragedy & mystery & action/horror

26. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
When fewer people control the media& there's a narrow range of voices
Baseline & fluctuation
Vertical
The creation & formulas & & the social values of consumers

27. What are some examples of where advertisements can be found?
Positive because they are easy for viewers to recognize
Toilets & schools & video games & etc.
Relates to the unconscious effects of advertising
Manifest effect

28. What is baseline effects?
Typical level of risk for an effect
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Concentration & consolidation & centralization
African Americans

29. People who have a ________________ have more awareness of the effects process
A temporary effect
Relaxing regulations
CEOs holding a greater concentration of power
Strong personal locus

30. Name the two types of process effects?
Goals & drives
Baseline & fluctuation
Opinions & beliefs & and values
People have control and control is decentralized

31. What does attitudinal effects create and shape?
Localism and efficiency
During an exposure to a particular message
To compare the tragic characters & make the audience feel better
Opinions & beliefs & and values

32. Give an example of the content of messages
Antisocial vs prosocial
The company that owns the platform also develops the games and distributes them
Field independency
Good vs evil

33. Give an example of the content of messages
Hawaiian word wikiwiki
Small
6
Antisocial vs prosocial

34. Which type of violence is most prevalent on television?
Verbal violence
When game developers market their game code to other game developers
Baseline and fluctuation
Concentrated

35. _______________ frequently occur when you are in a state of automaticity.
Drama & comedy & romance & reality series
3%
Unintentional effects
Crystalline intelligence

36. What is the natural ability to distinguish the singal and the noise in any message?
The media can provide us with information
Text & television
Cognitive
Field independency

37. What is a wiki?
Ownership rules are relaxed
65+ years of age
Websites that allow users to add & edit material
Content of messages & context of portrayals & cognitive complexity of content

38. When does visible stereotyping occur?
Real world vs media world
Conglomerate
People share their work through open web sites
Simplistic and objectionable ways

39. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
During an exposure to a particular message
Easily noticable
Arcade games

40. What is localism?
Drama & comedy & romance & reality series
Ownership rules are relaxed
The control of important institutions in the hads of all people
1980s & 1990s

41. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Arcade games
Action must build up
World of Warcraft & $15 per month & an online game & most successful video game in the world

42. What is telescoping?
Focus on steps in the process
Print vs tv news
Simplistic and objectionable ways
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits

43. What is a mystery?
Try to solve the plot
Vertical and lateral
Conflict & climax & resolution
Many companies

44. What is the way people group and classify things?
Websites that allow users to add & edit material
Conceptual differentiation
Desensitization
Intentional

45. Like media programming companies & advertising agencies are also...
Crystalline & fluid
State
Flow & telescoping
Concentrated

46. What is an effect that happens during exposure to the media messages?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Vertical and lateral
Immediate
Desensitization

47. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Cultivation & reinforcement
Real world vs media world
Manifest effect

48. What are the two competing values?
Confusing to the audience
Localism and efficiency
Happiness is found in having things
Can be addictive

49. What are the two timing factors?
Emotional
The control of important institutions in the hads of all people
Immediate and long-term
Toilets & schools & video games & etc.

50. What are examples of baseline factors?
Emotional
Establish awareness of products & existence of products
Developmental maturity & knowledge structures & media exposure habits
Unintentional effects

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Media Literacy

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