SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three personal factors of fluctuation?
Telescoping
Niche audiences
Displacement of other activities
Motivations & states & degree of identification
2. What is the natural ability to distinguish the signal and the noise in any message?
Typical level of risk for an event
Horizontal
Field independency
Concentration
3. Give an example of the content of messages
Antisocial vs prosocial
Media and personal
Media concentration & media deregulation
Relaxing regulations
4. Long-term effects are ________ to notice than immediate effects.
Can be at risk & shaped by media & own life factors
Largest amount of knowledge
Harder
Deregulation & change in content & lack of access
5. Like media programming companies & advertising agencies are also...
Strong personal locus
Concentrated
Establish awareness of products & existence of products
World of Warcraft & $15 per month & an online game & most successful video game in the world
6. What are the two types of factors in fluctuation?
Ownership rules are relaxed
Crystalline intelligence
Media and personal
Flow & telescoping
7. What is the ability to be creative?
Establish awareness of products & existence of products
Viacom & CBS
Fluid intelligence
During an exposure to a particular message
8. What are the two timing factors?
Prescription drugs
Immediate and long-term
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Crysalline and fluid
9. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Shared commons & need for social networking & attraction of advertising support
Dramas and situation comedies
Arcade games
Opinions & beliefs & and values
10. What do megamergers result in?
Influences
Cognitive & emotional & moral
Deceptive
CEOs holding a greater concentration of power
11. What is baseline effects?
The control of important institutions in the hads of all people
Typical level of risk for an effect
Immediate
65+ years of age
12. What government organization monitors tv and radio programming to determine if it is obscene or not?
State of mind & motivation & & degree of identification
Younger age
Field independency
Federal Communications Commission
13. What gender is more popular on tv?
Influence of automatic bodily systems & beyond our conscious control
Male
Stereotypes
Macro-level effects
14. Popular criticism about advertising includes what?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
15. What does the personal locus do?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
16. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Pay for placement
State
Institutions
17. what happens in the media concentration?
Immediate
Ownership rules are relaxed
Federal Communications Commission
Horizontal
18. In the formula & What are the 2 constraints?
By medium & society
Arcade games
Displacement of other activities
Conglomerate
19. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Cognitive & emotional & moral
Institutions & society & individuals
Real world vs media world
Flow
20. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Physiological
Pay for placement
Opinions & beliefs & and values
21. when one media company buys smaller companies of the same type & what type of concentration is this?
Typical level of risk for an effect
Toilets & schools & video games & etc.
Explorers & socializers & achievers & controllers
Horizontal
22. People with the ___________________ learn the most from the media
Process effects
Telescoping
Different from
Largest amount of knowledge
23. Give an example of the cognitive complexity of content
Print vs tv news
Concentration
Being immersed deeply in a task that they lose track of time and place
Vertical
24. What is a baseline effect?
The typical level of risk for an effect
Media concentration & media deregulation
Different from
A temporary effect
25. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Temporary
Media deregulation
When fewer people control the media& there's a narrow range of voices
26. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Conflict & climax & resolution
Media and messages
Penetration
27. What are the two types of thinking?
Vertical and lateral
Create successful products
Motivations & states & degree of identification
Recognize elements of the story
28. When a digital game has been designed well & it delivers an experience to players through what?
Strong personal locus
State
Broadcasters to serve the public interest & convenience & and necessity
Flow & telescoping
29. The pattern of the population of television characters is ______ the pattern of people in the real world
Concentration
When you focus on the steps in the process
Different from
Horizontal
30. Describe fluctuation effects.
Motivations & states & degree of identification
Temporary
Strong personal locus
Vertical
31. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Wikis
Male
Verbal violence
Long-term
32. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Vertical and lateral
Explorers & socializers & achievers & controllers
Media concentration & media deregulation
Content of messages & context of portrayals & cognitive complexity of content
33. What does MMORPG stand for?
Media content
Try to solve the plot
3%
Massively Multiplayer Online Role Playing Game
34. What are the two types of responsibilites in advertising?
1950s
Social and economic
Conceptual differentiation
Opinions & beliefs & and values
35. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
CEOs holding a greater concentration of power
1980s & 1990s
Typical level of risk for an event
36. what force competes against the ethnic of localism?
Manifest and process
Positive because they are easy for viewers to recognize
Efficiency
Concentration
37. What happens in the media deregulation?
Regulate
They eliminated the legal barrier to competition across markets
More married women
Cultivation & reinforcement
38. What age is more represented on tv?
Condition audiences for repeat exposures
Younger age
Being immersed so deeply into a task so they lose track of all time and place
Localism
39. What are the two types of intelligence?
State
Crystalline & fluid
Conglomerate
Content of messages & context of portrayals & cognitive complexity of content
40. Describe manifest effects?
Easily noticable
Content of messages & context of portrayals & cognitive complexity of content
Penetration
Dramas and situation comedies
41. What is WOW?
6
Sex & violence & language & sexual orientation
World of Warcraft & $15 per month & an online game & most successful video game in the world
Niche audiences
42. Who does marketing target?
Hawaiian word wikiwiki
Dramas and situation comedies
Hawaiian word wikiwiki
Niche audiences
43. Popular criticism about advertising includes what?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
44. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Influence of automatic bodily systems & beyond our conscious control
We keep asking for more products
Niche audiences
Emotional
45. What do megamergers result in?
CEOs holding a greater concentration of power
Concentrated
Social and economic
Fluid intelligence
46. What is Web 2.0?
Opportunities vs addictions & goals
People share their work through open web sites
Simplistic and objectionable ways
Determines a person's media exposure habits
47. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
When you focus on the steps in the process
Media concentration
Cultivation & reinforcement
48. In what 6 ways is advertising deceptive?
We keep asking for more products
Manifest effect
Always occurring
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
49. What are the two types of thinking?
Whites
More likely to appear in comedies than dramas
Deregulation & change in content & lack of access
Vertical and lateral
50. What are the two types of intelligence?
Crysalline and fluid
Horizontal & vertical & conglomerate
World of Warcraft & $15 per month & an online game & most successful video game in the world
They eliminated the legal barrier to competition across markets