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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of responsibilites in advertising?






2. Unintentional effects often occur when we are in a state of...






3. What is a physiological effect?






4. In what 6 ways is advertising deceptive?






5. What best reflects the effects the media has on us?






6. Explain localism






7. What are the two competing values?






8. What are the three parts of efficiency?






9. What is the long-term behavioral effect?






10. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






11. The pattern of the population of television characters is ______ the pattern of people in the real world






12. Give an example of the cognitive complexity of content






13. What must happen during television before commercial break?






14. what three forces shape the development of interactive media?






15. What are the four types of niche audiences?






16. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






17. In what 6 ways is advertising deceptive?






18. What did the Communications Act of 1934 require?






19. Describe product claims?






20. What are characteristics that have shaped the development of interactive media?






21. What gender is more popular on tv?






22. ______ are the influences we experience constantly from our exposure to media messages?






23. What ethnicity is overrepresented on tv?






24. What is fluctuation effect?






25. What are the three types of concentration?






26. What is the most prevalent media effect?






27. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






28. When did megamergers become popular?






29. What do interactive games have the power to do?






30. What was significant about the Communications Act 1934?

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31. What do media exposure habits focus its attention on?






32. What eliminated the legal barrier to competition across markets?






33. according to the textbook & which occupation is the most prevalent in the television world?






34. The intended effects of ads include what?






35. What are the three elements to a general story formula?






36. What is the natural ability to distinguish the singal and the noise in any message?






37. What do megamergers result in?






38. what happens in the media concentration?






39. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






40. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






41. In the formula & What are the 2 constraints?






42. Give an example of the content of messages






43. What is the middleware market?






44. What are the three states of personal factors in fluctuation?






45. What are some fluctuation factors?






46. What are the three elements to a general story formula?






47. interactive media games are In what stage of development?






48. What are the two major effects from the telecommunications competition & deregulation act of 1996?






49. What is a wiki?






50. What occupation is more represented on tv?