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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Over time & the government has been _______________ with regard to who controls the media
Can be addictive
1980s & 1990s
Relaxing regulations
Media concentration & media deregulation
2. What is localism?
Different from
The control of important institutions in the hads of all people
Real world vs media world
When whole segments of the population are ignored
3. What are the two types of media effects?
Different from
Factual and social
Advertisers manipulating us into buying things we don't need
Manifest and process
4. What are examples of baseline factors?
Flow & telescoping
The creation & formulas & & the social values of consumers
Developmental maturity & knowledge structures & media exposure habits
Many companies
5. What is the long-term behavioral effect?
Developmental maturity & knowledge structures & media exposure habits
65+ years of age
Displacement of other activities
Telescoping
6. According to the _______________ is the most challenging medium for telling stories
Immediate
Typical level of risk for an event
Text & television
Temporary
7. What are the two types of process effects?
Opinions & beliefs & and values
Always occurring
Baseline and fluctuation
The control of important institutions in the hads of all people
8. _______________ are societal changes that occur over a long period of time.
Factual and social
Macro-level effects
More married women
They are interactive
9. Unintentional effects often occur when we are in a state of...
Richer
Crysalline and fluid
Vertical
Automaticy
10. What do media exposure habits focus its attention on?
State of mind & motivation & & degree of identification
When you focus on the steps in the process
Many companies
Media and messages
11. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Localism
Baseline and fluctuation
Small
Concentrated
12. What eliminated the legal barrier to competition across markets?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media deregulation
CEOs holding a greater concentration of power
Content of messages & context of portrayals & cognitive complexity of content
13. When creating a new tv series & producers must work around various constraints. What are some constraints?
Flow & telescoping
Cognitive & emotional & moral
The creation & formulas & & the social values of consumers
When you focus on the steps in the process
14. Like other media & the internet is now mature enough to suffer from...
Male
When whole segments of the population are ignored
Crystalline & fluid
Concentration
15. What are some examples of where advertisements can be found?
Institutions
Toilets & schools & video games & etc.
Manifest effect
We keep asking for more products
16. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Process effects
Attitudinal
Explorers & socializers & achievers & controllers
Flow & telescoping
17. Where does the term wiki come from?
Hawaiian word wikiwiki
Being immersed so deeply into a task so they lose track of all time and place
Tragedy & mystery & action/horror
Public interest & prevention of monopolies & promoting diversity
18. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Temporary
Stereotypes
Relates to the unconscious effects of advertising
Physiological
19. What are the two types of process effects?
Baseline and fluctuation
Concentration & consolidation & centralization
When you focus on the steps in the process
An informed decision
20. What is tragedy used for?
African Americans
Flow & telescoping
To compare the tragic characters & make the audience feel better
Focus on steps in the process
21. When did the innovation stage for interactive media games begin?
Crystalline intelligence
Confusing to the audience
Sex & violence & language & sexual orientation
1950s
22. The internet is considered a viral spiral because it _________ innovation due to its network structure
Stereotypes
Younger age
Promotes
Being immersed so deeply into a task so they lose track of all time and place
23. What happens in the media deregulation?
Largest amount of knowledge
Hawaiian word wikiwiki
They eliminated the legal barrier to competition across markets
State
24. What marital status is more represented on tv?
Recognize elements of the story
More married women
Whites
Pay for placement
25. There is a trend of ______________ of ownership in the media
Intentional
Concentration
Antisocial vs prosocial
More married women
26. Consumers use the formula to do what?
Conflict
Recognize elements of the story
Toilets & schools & video games & etc.
Advertisers manipulating us into buying things we don't need
27. What happens in the media deregulation?
Motivations & states & degree of identification
They are interactive
They eliminated the legal barrier to competition across markets
Verbal violence
28. What is our personal locus made up of?
Media and personal
Goals & drives
Text & television
Field independency & type of intelligence & type of thinking & conceptual differentation
29. What is telescoping?
Drama & comedy & romance & reality series
More married women
When you focus on the steps in the process
Attitudinal
30. Name the two types of process effects?
Localism
They eliminated the legal barrier to competition across markets
Baseline & fluctuation
Content of messages & context of portrayals & cognitive complexity of content
31. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Real world vs media world
They are interactive
Good vs evil
Determines a person's media exposure habits
32. What is the ability to be creative?
Being immersed so deeply into a task so they lose track of all time and place
Penetration
Fluid intelligence
Advertisers manipulating us into buying things we don't need
33. 'Bad' language in the media is what?
Explorers & socializers & achievers & controllers
Field independency
Establish awareness of products & existence of products
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
34. ________ are beneficial because they allow for the creation of collective knowledge
They eliminated the legal barrier to competition across markets
Penetration
Media and messages
Wikis
35. What are the four cognitive abilities?
Can be at risk & shaped by media & own life factors
6
Field independency & type of intelligence & type of thinking & conceptual differentation
Manifest and process
36. What are the three parts of efficiency?
Viacom & CBS
Flow & telescoping
Media and personal
Concentration & consolidation & centralization
37. What are the two types of thinking?
African Americans
Easily noticable
Vertical and lateral
Text & television
38. What are the two types of factors in fluctuation?
Media and personal
Field independency
Establish awareness of products & existence of products
During an exposure to a particular message
39. according to the textbook & which occupation is the most prevalent in the television world?
Physiological
Medical workers
Opinions & beliefs & and values
Federal Communications Commission
40. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Massively Multiplayer Online Role Playing Game
Opinions & beliefs & and values
Establish awareness of products & existence of products
An attitudinal-type effect
41. Which type of violence is most prevalent on television?
State of mind & motivation & & degree of identification
Cultivation & reinforcement
Institutions & society & individuals
Verbal violence
42. Describe product claims?
Typical level of risk for an effect
Long-term
Confusing to the audience
Emotional
43. What are the three states of personal factors in fluctuation?
Focus on steps in the process
Psychological & emotional & cognitive
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
1950s
44. What is the most prevalent media effect?
Cognitive
Field independency
Ownership rules are relaxed
A temporary effect
45. What are the four cognitive abilities?
Simplistic and objectionable ways
African Americans
Field independency & type of intelligence & type of thinking & conceptual differentation
Can be at risk & shaped by media & own life factors
46. What percentage of video games earn a profit?
3%
Recognize elements of the story
The control of important institutions in the hads of all people
Deregulation & change in content & lack of access
47. The business trend to consolidate has grown stronger than the government's impulse to...
6
Regulate
Localism
Conservative
48. What was the first form of media games?
Focus on steps in the process
Arcade games
Vertical and lateral
Niche audiences
49. The number of ads for _______________ increases each year
Prescription drugs
Crysalline and fluid
Vertical and lateral
Required broadcasters to serve the public's interest & convenience & & necessity
50. Playing interactive video games & particularly MMORPGs...
Positive because they are easy for viewers to recognize
Can be addictive
Horizontal & vertical & conglomerate
Crysalline and fluid