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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is efficiency?
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2. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Text & television
Automaticy
Factual and social
3. What does a cognitive-effect means?
The typical level of risk for an effect
Media content
When whole segments of the population are ignored
The media can provide us with information
4. In order to appeal to audiences & most stories begin with what?
Flow & telescoping
Conflict
Field independency
Concentration
5. What does attitudinal effects create and shape?
High paid
Opinions & beliefs & and values
Focus on steps in the process
Automaticy
6. What are the two types of intelligence?
When you focus on the steps in the process
Prescription drugs
Macro-level effects
Crysalline and fluid
7. What are some fluctuation factors?
Concentrated
Vertical
Typical level of risk for an event
State of mind & motivation & & degree of identification
8. Describe product claims?
Condition audiences for repeat exposures
Tragedy & mystery & action/horror
Pay for placement
Confusing to the audience
9. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
The creation & formulas & & the social values of consumers
Ownership rules are relaxed
Factual and social
10. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
An attitudinal-type effect
Create successful products
Influence of automatic bodily systems & beyond our conscious control
11. What are the 3 developmental maturities?
Verbal violence
Cognitive & emotional & moral
People have control and control is decentralized
Explorers & socializers & achievers & controllers
12. In the formula & What are the 2 constraints?
People have control and control is decentralized
By medium & society
An informed decision
Relaxing regulations
13. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Media concentration & media deregulation
Websites that allow users to add & edit material
Verbal violence
14. What are the two types of intelligence?
Localism and efficiency
More married women
Crystalline & fluid
Concentration & consolidation & centralization
15. when does immediate effects occur?
They are interactive
During an exposure to a particular message
Telescoping
Concentration & consolidation & centralization
16. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Flow
Emotional
Media and messages
17. What does localism serve the needs of?
Macro-level effects
Being immersed so deeply into a task so they lose track of all time and place
Flow & telescoping
Individuals and society
18. What percent of a typical newspaper is advertising?
Attitudinal
60%
Print vs tv news
Media deregulation
19. In what 6 ways is advertising deceptive?
65+ years of age
By medium & society
Niche audiences
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
20. What are the two types of thinking?
Field independency & type of intelligence & type of thinking & conceptual differentiation
During an exposure to a particular message
Vertical and lateral
Viacom & CBS
21. What do interactive games have the power to do?
An informed decision
Condition audiences for repeat exposures
Conflict & climax & resolution
Toilets & schools & video games & etc.
22. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Positive because they are easy for viewers to recognize
Institutions
Confusing to the audience
23. The video industry has 'a good deal of vertical integration'. What does this mean?
They eliminated the legal barrier to competition across markets
Conflict & climax & resolution
Influence of automatic bodily systems & beyond our conscious control
The company that owns the platform also develops the games and distributes them
24. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Federal Communications Commission
Localism and efficiency
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
African Americans
25. What is a physiological effect?
Strong personal locus
A digital game player's focus on steps in the process
Influence of automatic bodily systems & beyond our conscious control
Media concentration & media deregulation
26. What was it when ownership rules were relaxed?
Efficiency
Ownership rules are relaxed
Media concentration
Institutions & society & individuals
27. What is flow?
Invisible & visible
Being immersed deeply in a task that they lose track of time and place
Broadcasters to serve the public interest & convenience & and necessity
Ownership rules are relaxed
28. What are the two long-term attitudinal effects?
3%
Drama & comedy & romance & reality series
An attitudinal-type effect
Cultivation & reinforcement
29. Your _______ when you consume media content can alter your perception of and reaction to the content?
Individuals and society
Establish awareness of products & existence of products
State
Unintentional effects
30. What is baseline effects?
Baseline and fluctuation
The control of important institutions in the hads of all people
Conceptual differentiation
Typical level of risk for an effect
31. Long-term effects are ________ to notice than immediate effects.
Institutions & society & individuals
Harder
More married women
Happiness is found in having things
32. Creators use the formula to do what?
Happiness is found in having things
They are interactive
The company that owns the platform also develops the games and distributes them
Create successful products
33. What are the three parts of efficiency?
Concentration & consolidation & centralization
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Opportunities vs addictions & goals
Media concentration & media deregulation
34. What gender is more popular on tv?
Macro-level effects
Arcade games
Always occurring
Male
35. What are the two types of factors in fluctuation?
Media and personal
Good vs evil
Shared commons & need for social connection & & attraction of advertisers
Niche audiences
36. In the formula & What are the 2 constraints?
We keep asking for more products
World of Warcraft & $15 per month & an online game & most successful video game in the world
By medium & society
Displacement of other activities
37. What are the two types of thinking?
Long-term
Vertical and lateral
Penetration
Concentration
38. ________ are beneficial because they allow for the creation of collective knowledge
Individuals and society
Wikis
Federal Communications Commission
Prescription drugs
39. What are some examples of where advertisements can be found?
Massively Multiplayer Online Role Playing Game
Displacement of other activities
Ads making implicit claims that cannot be tested for the truth
Toilets & schools & video games & etc.
40. Who does marketing target?
Relaxing regulations
Positive because they are easy for viewers to recognize
Whites
Niche audiences
41. What are the three elements to a general story formula?
Vertical and lateral
Conflict & climax & resolution
60%
Crystalline & fluid
42. What do interactive games have the power to do?
Condition audiences for repeat exposures
Happiness is found in having things
Small
Positive because they are easy for viewers to recognize
43. _______________ frequently occur when you are in a state of automaticity.
Medical workers
The typical level of risk for an effect
Unintentional effects
Content of messages & context of portrayals & cognitive complexity of content
44. People with the ___________________ learn the most from the media
Crysalline and fluid
Verbal violence
Largest amount of knowledge
By medium & society
45. What are the three personal factors of fluctuation?
Confusing to the audience
When game developers market their game code to other game developers
Motivations & states & degree of identification
Opportunities vs addictions & goals
46. what happens in the media concentration?
6
Ownership rules are relaxed
An informed decision
A digital game player's focus on steps in the process
47. The media can have long and short term effects on what?
Always occurring
Happiness is found in having things
Media concentration
Institutions & society & individuals
48. Consumers use the formula to do what?
Recognize elements of the story
Conflict & climax & resolution
Confusing to the audience
Conflict & climax & resolution
49. What are the two types of intelligence?
Influences
People have control and control is decentralized
Websites that allow users to add & edit material
Crysalline and fluid
50. Describe fluctuation effects.
Temporary
Cognitive & emotional & moral
Long-term
A digital game player's focus on steps in the process