Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What are the two main components in the demographics pattern?
Niche audiences
Real world vs media world
Institutions
An informed decision

2. What was the biggest deal between any two media companies?
Viacom & CBS
Real world vs media world
Process effects
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

3. What are the two types of intelligence?
Determines a person's media exposure habits
Crystalline & fluid
Advertisers manipulating us into buying things we don't need
Drama & comedy & romance & reality series

4. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Media concentration
Manifest effect
Strong personal locus
African Americans

5. Explain localism
Psychological & emotional & cognitive
Many companies
African Americans
People have control and control is decentralized

6. What two types of information is cognitive made up of?
Simplistic and objectionable ways
Factual and social
Media concentration
When game developers market their game code to other game developers

7. What is puffery?
Emotional
Opportunities vs addictions & goals
Public interest & prevention of monopolies & promoting diversity
Ads making implicit claims that cannot be tested for the truth

8. What best reflects the effects the media has on us?
Always occurring
Displacement of other activities
CEOs holding a greater concentration of power
Toilets & schools & video games & etc.

9. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Real world vs media world
1980s & 1990s
Localism
Cognitive & emotional & moral

10. When did megamergers become popular?
Shared commons & need for social contact & attraction of advertisers
1980s & 1990s
Developmental maturity & knowledge structures & media exposure habits
65+ years of age

11. What are the two types of responsibilites in advertising?
Factual and social
Social and economic
Create successful products
Vertical and lateral

12. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Harder
They are interactive
Stereotypes
The control of important institutions in the hads of all people

13. What is tragedy used for?
Arcade games
Positive because they are easy for viewers to recognize
To compare the tragic characters & make the audience feel better
The control of important institutions in the hads of all people

14. what force competes against the ethnic of localism?
Institutions
During an exposure to a particular message
Efficiency
People have control and control is decentralized

15. What are the two types of process effects?
Field independency
Baseline and fluctuation
An attitudinal-type effect
Media and messages

16. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
60%
Long-term
Condition audiences for repeat exposures
Intentional

17. What are the two types of process effects?
Always occurring
People have control and control is decentralized
Baseline and fluctuation
Developmental maturity & knowledge structures & media exposure habits

18. Many media effects are...
Intentional
Text & television
Male
Horizontal

19. What is a belief that control of important institutions should be in the hands of many through decentralization?
Displacement of other activities
Localism
Goals & drives
Concentration & consolidation & centralization

20. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
During an exposure to a particular message
Attitudinal
Websites that allow users to add & edit material

21. People who have a ________________ have more awareness of the effects process
Vertical and lateral
Niche audiences
When you focus on the steps in the process
Strong personal locus

22. What ethnicity is overrepresented on tv?
Media concentration
Required broadcasters to serve the public's interest & convenience & & necessity
Whites
Concentrated

23. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
When fewer people control the media& there's a narrow range of voices
When fewer people control the media& there's a narrow range of voices
Broadcasters to serve the public interest & convenience & and necessity

24. What two types of information is cognitive made up of?
Factual and social
Macro-level effects
Try to solve the plot
Relaxing regulations

25. People who have a ________________ have more awareness of the effects process
Concentration & consolidation & centralization
When whole segments of the population are ignored
Stereotypes
Strong personal locus

26. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Influence of automatic bodily systems & beyond our conscious control
Developmental maturity & knowledge structures & media exposure habits
CEOs holding a greater concentration of power

27. What was the biggest deal between any two media companies?
Unintentional effects
Viacom & CBS
Penetration
Positive because they are easy for viewers to recognize

28. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Field independency & type of intelligence & type of thinking & conceptual differentation
Shared commons & need for social connection & & attraction of advertisers
Harder

29. What must happen during television before commercial break?
Desensitization
Action must build up
We keep asking for more products
Influences

30. What is flow?
Flow & telescoping
Shared commons & need for social contact & attraction of advertisers
Unintentional effects
Being immersed deeply in a task that they lose track of time and place

31. _______________ frequently occur when you are in a state of automaticity.
Telescoping
Unintentional effects
Cultivation & reinforcement
Medical workers

32. What are the two types of thinking?
Media content
Vertical and lateral
Field independency & type of intelligence & type of thinking & conceptual differentiation
Condition audiences for repeat exposures

33. The pattern of the population of television characters is ______ the pattern of people in the real world
Goals & drives
Different from
Institutions
Developmental maturity & knowledge structures & media exposure habits

34. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Localism
Whites
Deregulation & change in content & lack of access

35. what types of audiences have marketers of digital games identified as?
By medium & society
Typical level of risk for an effect
Explorers & socializers & achievers & controllers
Action must build up

36. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Deceptive
Vertical
Condition audiences for repeat exposures
Cognitive

37. What are the four controversial content elements?
Sex & violence & language & sexual orientation
Temporary
60%
Largest amount of knowledge

38. Unintentional effects often occur when we are in a state of...
Automaticy
Macro-level effects
Media and messages
Cultivation & reinforcement

39. Although African Americans are represented on television & portrayals rarely include....
1950s
Largest amount of knowledge
Niche audiences
Discrimination and poverty impacting their lives

40. When did the innovation stage for interactive media games begin?
Crystalline intelligence
People share their work through open web sites
1950s
Penetration

41. to end up at the top of a Google search & a website must what?
Concentrated
Create successful products
Shared commons & need for social networking & attraction of advertising support
Pay for placement

42. Issues of concern regarding merger activity includes what?
Process effects
Drama & comedy & romance & reality series
Deregulation & change in content & lack of access
Deceptive

43. What are the two types of responsibilites in advertising?
Emotional
Social and economic
Content of messages & context of portrayals & cognitive complexity of content
Simplistic and objectionable ways

44. What are the two timing factors?
Immediate and long-term
Localism
Regulate
Toilets & schools & video games & etc.

45. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conflict & climax & resolution
The media can provide us with information
More likely to appear in comedies than dramas
Conservative

46. Consumers use the formula to do what?
Relaxing regulations
Recognize elements of the story
A temporary effect
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

47. What does the personal locus do?

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48. In tv & gays are what?
Relaxing regulations
More likely to appear in comedies than dramas
By medium & society
The company that owns the platform also develops the games and distributes them

49. What is a wiki?
Horizontal
Dramas and situation comedies
Websites that allow users to add & edit material
Media and messages

50. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Process effects
Younger age
Positive because they are easy for viewers to recognize