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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. the rationale for regulation in broadcasting is based on what?
Baseline & fluctuation
Public interest & prevention of monopolies & promoting diversity
Physiological
Dramas and situation comedies
2. If you cry during a film & you are experiencing what type of effect?
Vertical and lateral
Typical level of risk for an event
Whites
Emotional
3. what happens in the media concentration?
Concentration & consolidation & centralization
Social and economic
Ownership rules are relaxed
Regulate
4. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Can be addictive
High paid
Localism
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
5. What are the three elements to a general story formula?
Conflict & climax & resolution
Media concentration
More likely to appear in comedies than dramas
Explorers & socializers & achievers & controllers
6. What are the six main criticisms of advertising?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Male
Ownership rules are relaxed
7. what types of audiences have marketers of digital games identified as?
Field independency
Explorers & socializers & achievers & controllers
Shared commons & need for social networking & attraction of advertising support
Penetration
8. interactive media games are In what stage of development?
Penetration
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Whites
Promotes
9. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Concentration & consolidation & centralization
Media and personal
Temporary
10. What are the four cognitive abilities?
Field independency
Shared commons & need for social contact & attraction of advertisers
Field independency & type of intelligence & type of thinking & conceptual differentation
Relaxing regulations
11. What was the first form of media games?
Arcade games
Media concentration
Vertical
Shared commons & need for social networking & attraction of advertising support
12. People who have a ________________ have more awareness of the effects process
Strong personal locus
Antisocial vs prosocial
Can be at risk & shaped by media & own life factors
Cultivation & reinforcement
13. Describe manifest effects?
Concentration
Easily noticable
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
14. What are the two main forms of stereotyping?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Invisible & visible
Antisocial vs prosocial
Physiological
15. Over time & the government has been _______________ with regard to who controls the media
People have control and control is decentralized
Relaxing regulations
Real world vs media world
High paid
16. What are the two types of process effects?
Drama & comedy & romance & reality series
Baseline and fluctuation
To compare the tragic characters & make the audience feel better
Intentional
17. What are the three parts of efficiency?
More married women
Concentration & consolidation & centralization
Print vs tv news
State
18. What are the two types of responsibilites in advertising?
Harder
Media deregulation
By medium & society
Social and economic
19. What is telescoping?
When you focus on the steps in the process
Different from
Relates to the unconscious effects of advertising
Can be at risk & shaped by media & own life factors
20. What do megamergers result in?
Condition audiences for repeat exposures
Confusing to the audience
Media and personal
CEOs holding a greater concentration of power
21. In order to appeal to audiences & most stories begin with what?
Public interest & prevention of monopolies & promoting diversity
Conflict
Macro-level effects
When fewer people control the media& there's a narrow range of voices
22. What is a mystery?
State
Try to solve the plot
Arcade games
Influences
23. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Flow & telescoping
Goals & drives
Localism and efficiency
24. What does attitudinal effects create and shape?
Required broadcasters to serve the public's interest & convenience & & necessity
Real world vs media world
Opinions & beliefs & and values
Relates to the unconscious effects of advertising
25. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Cognitive
Influences
Print vs tv news
26. The media can have long and short term effects on what?
Media deregulation
Arcade games
Institutions & society & individuals
Focus on steps in the process
27. Values that are reflected in entertainment messages include what?
Tragedy & mystery & action/horror
We keep asking for more products
Field independency & type of intelligence & type of thinking & conceptual differentation
Happiness is found in having things
28. When a digital game has been designed well & it delivers an experience to players through what?
Concentration
Tragedy & mystery & action/horror
Baseline and fluctuation
Flow & telescoping
29. The number of ads for _______________ increases each year
Vertical and lateral
Prescription drugs
Emotional
Required broadcasters to serve the public's interest & convenience & & necessity
30. When did the innovation stage for interactive media games begin?
1950s
Toilets & schools & video games & etc.
The media can provide us with information
Goals & drives
31. What are the two long-term attitudinal effects?
Regulate
Cultivation & reinforcement
Horizontal
Cognitive & emotional & moral
32. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
High paid
Being immersed deeply in a task that they lose track of time and place
Conservative
During an exposure to a particular message
33. What is the natural ability to distinguish the singal and the noise in any message?
Happiness is found in having things
Vertical and lateral
Field independency
Wikis
34. What are the 3 media factors in fluctuation?
Intentional
When game developers market their game code to other game developers
Content of messages & context of portrayals & cognitive complexity of content
Vertical and lateral
35. The video industry has 'a good deal of vertical integration'. What does this mean?
Media concentration & media deregulation
The company that owns the platform also develops the games and distributes them
Social and economic
Being immersed deeply in a task that they lose track of time and place
36. When did the innovation stage for interactive media games begin?
Localism
African Americans
Small
1950s
37. _______________ are societal changes that occur over a long period of time.
Prescription drugs
Physiological
Macro-level effects
Shared commons & need for social networking & attraction of advertising support
38. What happens in the media deregulation?
Invisible & visible
60%
They eliminated the legal barrier to competition across markets
Drama & comedy & romance & reality series
39. What are the four genres in the formula?
Macro-level effects
Macro-level effects
Drama & comedy & romance & reality series
Male
40. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Broadcasters to serve the public interest & convenience & and necessity
Shared commons & need for social networking & attraction of advertising support
Wikis
41. Many media effects are...
Conglomerate
Attitudinal
Intentional
Different from
42. What are examples of baseline factors?
60%
Telescoping
Federal Communications Commission
Developmental maturity & knowledge structures & media exposure habits
43. What is Web 2.0?
Flow & telescoping
Shared commons & need for social networking & attraction of advertising support
People share their work through open web sites
High paid
44. Describe baseline effects.
Typical level of risk for an event
Discrimination and poverty impacting their lives
Typical level of risk for an effect
Crystalline intelligence
45. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
60%
Vertical
Horizontal
46. Values that are reflected in entertainment messages include what?
Media and messages
Cognitive
Manifest effect
Happiness is found in having things
47. A macro-type media effect refers to what?
Manifest and process
Institutions
During an exposure to a particular message
1980s & 1990s
48. Every day & our baseline of media effects what?
Discrimination and poverty impacting their lives
Determines a person's media exposure habits
1950s
Can be at risk & shaped by media & own life factors
49. What was significant about the Communications Act 1934?
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50. What does a cognitive-effect means?
Arcade games
Factual and social
Relates to the unconscious effects of advertising
The media can provide us with information