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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Localism
Conflict
Emotional
Conglomerate
2. What are some fluctuation factors?
Desensitization
Always occurring
Promotes
State of mind & motivation & & degree of identification
3. The pattern of the population of television characters is ______ the pattern of people in the real world
Institutions
Different from
Explorers & socializers & achievers & controllers
Long-term
4. What is Web 2.0?
Pay for placement
Regulate
Concentration
People share their work through open web sites
5. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Confusing to the audience
Macro-level effects
The company that owns the platform also develops the games and distributes them
6. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Emotional
Field independency
Physiological
Strong personal locus
7. When did the innovation stage for interactive media games begin?
Cognitive & emotional & moral
Motivations & states & degree of identification
1950s
Flow & telescoping
8. What is a wiki?
Websites that allow users to add & edit material
Typical level of risk for an effect
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Emotional
9. What are the four cognitive abilities?
Text & television
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Massively Multiplayer Online Role Playing Game
Field independency & type of intelligence & type of thinking & conceptual differentation
10. In what way (s) does advertising make us too materialistic?
Relaxing regulations
We keep asking for more products
Crystalline intelligence
Explorers & socializers & achievers & controllers
11. What was the first form of media games?
60%
Good vs evil
Arcade games
Field independency & type of intelligence & type of thinking & conceptual differentation
12. Playing interactive video games & particularly MMORPGs...
Can be addictive
Desensitization
Richer
Stereotypes
13. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Relaxing regulations
Cognitive & emotional & moral
Flow & telescoping
14. Which type of violence is most prevalent on television?
Whites
Arcade games
Verbal violence
Cognitive
15. It is clear that the media is completely controlled by what?
Many companies
Focus on steps in the process
By medium & society
The media can provide us with information
16. A macro-type media effect refers to what?
Vertical and lateral
Arcade games
Institutions
Flow & telescoping
17. What two types of information is cognitive made up of?
Crysalline and fluid
Goals & drives
Factual and social
State
18. Give an example of the cognitive complexity of content
Print vs tv news
Localism and efficiency
Displacement of other activities
60%
19. In order to appeal to audiences & most stories begin with what?
Younger age
Simplistic and objectionable ways
Factual and social
Conflict
20. What is the way people group and classify things?
Field independency & type of intelligence & type of thinking & conceptual differentation
Manifest effect
Individuals and society
Conceptual differentiation
21. What is the long-term emotional effect?
Strong personal locus
Conceptual differentiation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Desensitization
22. What are the two types of factors in fluctuation?
1950s
The company that owns the platform also develops the games and distributes them
Media and personal
Temporary
23. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Immediate and long-term
Attitudinal
Create successful products
Concentration & consolidation & centralization
24. What best reflects the effects the media has on us?
Always occurring
Vertical and lateral
The creation & formulas & & the social values of consumers
Can be addictive
25. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Long-term
Try to solve the plot
Displacement of other activities
26. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Field independency
Conglomerate
Recognize elements of the story
27. Name the two types of process effects?
Crysalline and fluid
Condition audiences for repeat exposures
Baseline & fluctuation
Required broadcasters to serve the public's interest & convenience & & necessity
28. In order to become media literate in interactive media & what do we need to establish?
Arcade games
Developmental maturity & knowledge structures & media exposure habits
Content of messages & context of portrayals & cognitive complexity of content
Opportunities vs addictions & goals
29. Describe product claims?
3%
Manifest effect
Medical workers
Confusing to the audience
30. Your _______ when you consume media content can alter your perception of and reaction to the content?
Vertical and lateral
Conglomerate
State
Factual and social
31. If you cry during a film & you are experiencing what type of effect?
Many companies
Emotional
Conceptual differentiation
Individuals and society
32. What is subliminal advertising
Vertical and lateral
More likely to appear in comedies than dramas
Relates to the unconscious effects of advertising
Richer
33. What are the two types of media effects?
Attitudinal
1980s & 1990s
Being immersed so deeply into a task so they lose track of all time and place
Manifest and process
34. What is the process of flow?
Vertical
When whole segments of the population are ignored
Being immersed so deeply into a task so they lose track of all time and place
Flow & telescoping
35. When a digital game has been designed well & it delivers an experience to players through what?
During an exposure to a particular message
1950s
Relaxing regulations
Flow & telescoping
36. Give an example of the content of messages
Antisocial vs prosocial
Psychological & emotional & cognitive
Explorers & socializers & achievers & controllers
Advertisers manipulating us into buying things we don't need
37. When did megamergers become popular?
Concentration & consolidation & centralization
Stereotypes
1980s & 1990s
Concentrated
38. What are the two timing factors?
Arcade games
Media and messages
Promotes
Immediate and long-term
39. according to the textbook & which occupation is the most prevalent in the television world?
Deceptive
Penetration
1980s & 1990s
Medical workers
40. The intended effects of ads include what?
Print vs tv news
Emotional
Intentional
Establish awareness of products & existence of products
41. _______________ are societal changes that occur over a long period of time.
Media and messages
A temporary effect
Ads making implicit claims that cannot be tested for the truth
Macro-level effects
42. _______________ are societal changes that occur over a long period of time.
Manifest effect
Baseline and fluctuation
Macro-level effects
Regulate
43. 'Bad' language in the media is what?
Concentration
Tragedy & mystery & action/horror
Ads making implicit claims that cannot be tested for the truth
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
44. What is Web 2.0?
Process effects
Concentration & consolidation & centralization
People share their work through open web sites
Developmental maturity & knowledge structures & media exposure habits
45. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Prescription drugs
Media concentration & media deregulation
Good vs evil
46. What is localism?
The control of important institutions in the hads of all people
Vertical and lateral
State
High paid
47. When does visible stereotyping occur?
Simplistic and objectionable ways
Determines a person's media exposure habits
Typical level of risk for an event
Localism and efficiency
48. What was the biggest deal between any two media companies?
Efficiency
Viacom & CBS
Medical workers
Intentional
49. What does attitudinal effects create and shape?
Cognitive
Opinions & beliefs & and values
Strong personal locus
Focus on steps in the process
50. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Localism and efficiency
Content of messages & context of portrayals & cognitive complexity of content
Websites that allow users to add & edit material