Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Consumers use the formula to do what?
Explorers & socializers & achievers & controllers
Recognize elements of the story
Happiness is found in having things
Ads making implicit claims that cannot be tested for the truth

2. When a digital game has been designed well & it delivers an experience to players through what?
60%
Ads making implicit claims that cannot be tested for the truth
Flow & telescoping
Confusing to the audience

3. When creating a new tv series & producers must work around various constraints. What are some constraints?
Concentration
The creation & formulas & & the social values of consumers
Horizontal & vertical & conglomerate
65+ years of age

4. The number of ads for _______________ increases each year
Baseline & fluctuation
Shared commons & need for social connection & & attraction of advertisers
High paid
Prescription drugs

5. What are the 3 subgenres of drama?
Long-term
1980s & 1990s
We keep asking for more products
Tragedy & mystery & action/horror

6. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Localism
Federal Communications Commission
Explorers & socializers & achievers & controllers
Manifest effect

7. What ethnicity is overrepresented on tv?
Pay for placement
Whites
Vertical and lateral
Process effects

8. _______________ are societal changes that occur over a long period of time.
Discrimination and poverty impacting their lives
Massively Multiplayer Online Role Playing Game
Macro-level effects
Toilets & schools & video games & etc.

9. What is the process of flow?
When fewer people control the media& there's a narrow range of voices
Sex & violence & language & sexual orientation
Being immersed so deeply into a task so they lose track of all time and place
Whites

10. Playing interactive video games & particularly MMORPGs...
Can be addictive
Toilets & schools & video games & etc.
Being immersed so deeply into a task so they lose track of all time and place
Male

11. What are the four genres in the formula?
Physiological
Medical workers
Drama & comedy & romance & reality series
Media deregulation

12. according to the textbook & which occupation is the most prevalent in the television world?
Institutions
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
The control of important institutions in the hads of all people
Medical workers

13. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Positive because they are easy for viewers to recognize
Explorers & socializers & achievers & controllers
Text & television

14. When did megamergers become popular?
Institutions & society & individuals
1980s & 1990s
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Strong personal locus

15. In the formula & What are the 2 constraints?
By medium & society
Pay for placement
Arcade games
An attitudinal-type effect

16. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Can be addictive
Flow & telescoping
Localism
Tragedy & mystery & action/horror

17. _______________ frequently occur when you are in a state of automaticity.
Horizontal
Unintentional effects
Horizontal
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

18. What are the 3 developmental maturities?
Federal Communications Commission
Cognitive & emotional & moral
Always occurring
Confusing to the audience

19. the two most dominant genres in prime-time television from the 1970s-1990s were what?
The control of important institutions in the hads of all people
Try to solve the plot
Efficiency
Dramas and situation comedies

20. What does a cognitive-effect means?
Baseline & fluctuation
Social and economic
The media can provide us with information
Social and economic

21. What is the middleware market?
When game developers market their game code to other game developers
Easily noticable
People have control and control is decentralized
Conceptual differentiation

22. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Male
Conflict
Influences
Macro-level effects

23. What are the three states of personal factors in fluctuation?
Younger age
Psychological & emotional & cognitive
Younger age
CEOs holding a greater concentration of power

24. What does the personal locus do?

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25. What is telescoping?
When you focus on the steps in the process
Prescription drugs
1980s & 1990s
Vertical and lateral

26. What is localism?
Niche audiences
The control of important institutions in the hads of all people
They are interactive
Long-term

27. What are the two types of responsibilites in advertising?
Prescription drugs
Pay for placement
Social and economic
Automaticy

28. What are the two main components in the demographics pattern?
Can be at risk & shaped by media & own life factors
Pay for placement
Field independency
Real world vs media world

29. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Broadcasters to serve the public interest & convenience & and necessity
Cultivation & reinforcement
Determines a person's media exposure habits

30. Many media effects are...
Intentional
Younger age
Displacement of other activities
Relaxing regulations

31. What do megamergers result in?
Relates to the unconscious effects of advertising
Cultivation & reinforcement
CEOs holding a greater concentration of power
Field independency & type of intelligence & type of thinking & conceptual differentiation

32. Media ownership has big impact on...
Media content
Concentration
Many companies
Public interest & prevention of monopolies & promoting diversity

33. What are the six main criticisms of advertising?
Field independency
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Try to solve the plot
High paid

34. What are the three types of concentration?
Horizontal & vertical & conglomerate
Immediate
When game developers market their game code to other game developers
Localism and efficiency

35. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Localism
Ads making implicit claims that cannot be tested for the truth
Conservative
Small

36. What are stereotypes on tv?
To compare the tragic characters & make the audience feel better
Positive because they are easy for viewers to recognize
Displacement of other activities
Media concentration

37. to end up at the top of a Google search & a website must what?
Field independency & type of intelligence & type of thinking & conceptual differentation
Focus on steps in the process
Pay for placement
To compare the tragic characters & make the audience feel better

38. Describe baseline effects.
Sex & violence & language & sexual orientation
Shared commons & need for social connection & & attraction of advertisers
Typical level of risk for an event
Harder

39. Like other media & the internet is now mature enough to suffer from...
An attitudinal-type effect
Concentration
Concentration
Good vs evil

40. The intended effects of ads include what?
Toilets & schools & video games & etc.
Media deregulation
High paid
Establish awareness of products & existence of products

41. What are the two types of thinking?
To compare the tragic characters & make the audience feel better
People have control and control is decentralized
Action must build up
Vertical and lateral

42. What does attitudinal effects create and shape?
The typical level of risk for an effect
Positive because they are easy for viewers to recognize
Opinions & beliefs & and values
Concentration & consolidation & centralization

43. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Media and personal
Displacement of other activities
Male

44. What is the ability to memorize facts?
Media deregulation
Factual and social
Crystalline intelligence
Can be at risk & shaped by media & own life factors

45. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Baseline & fluctuation
When you focus on the steps in the process
Media concentration

46. What does attitudinal effects create and shape?
Niche audiences
Deregulation & change in content & lack of access
Can be at risk & shaped by media & own life factors
Opinions & beliefs & and values

47. ______ are the influences we experience constantly from our exposure to media messages?
Telescoping
Media and personal
Process effects
Younger age

48. What are the two types of factors in fluctuation?
Cultivation & reinforcement
Whites
Media and personal
When game developers market their game code to other game developers

49. What eliminated the legal barrier to competition across markets?
Media deregulation
Vertical and lateral
Horizontal
Being immersed deeply in a task that they lose track of time and place

50. Give an example of the cognitive complexity of content
Print vs tv news
65+ years of age
Immediate and long-term
Male