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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a baseline effect?
The typical level of risk for an effect
Immediate and long-term
Concentration & consolidation & centralization
Advertisers manipulating us into buying things we don't need
2. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Harder
Cognitive
Media and messages
3. when one media company buys smaller companies of the same type & what type of concentration is this?
Create successful products
60%
They eliminated the legal barrier to competition across markets
Horizontal
4. What is the ability to be creative?
Emotional
Field independency
Desensitization
Fluid intelligence
5. What is a mystery?
65+ years of age
Try to solve the plot
1980s & 1990s
3%
6. What does the term telescoping refer to?
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7. What government organization monitors tv and radio programming to determine if it is obscene or not?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Federal Communications Commission
Antisocial vs prosocial
Vertical and lateral
8. What was the biggest deal between any two media companies?
Viacom & CBS
Determines a person's media exposure habits
Establish awareness of products & existence of products
Small
9. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Ads making implicit claims that cannot be tested for the truth
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Massively Multiplayer Online Role Playing Game
10. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
6
60%
Confusing to the audience
11. What are stereotypes on tv?
Manifest effect
Simplistic and objectionable ways
Positive because they are easy for viewers to recognize
Individuals and society
12. What is a baseline effect?
Discrimination and poverty impacting their lives
The typical level of risk for an effect
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Good vs evil
13. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
When whole segments of the population are ignored
Media and messages
Baseline and fluctuation
Manifest effect
14. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Media concentration & media deregulation
Individuals and society
Media deregulation
15. _______________ are societal changes that occur over a long period of time.
Antisocial vs prosocial
Macro-level effects
Baseline & fluctuation
Immediate
16. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Process effects
Immediate
Physiological
Promotes
17. What is the middleware market?
Long-term
When game developers market their game code to other game developers
Penetration
Typical level of risk for an effect
18. When a digital game has been designed well & it delivers an experience to players through what?
Physiological
Cognitive & emotional & moral
Flow & telescoping
People have control and control is decentralized
19. What are the two types of thinking?
Process effects
CEOs holding a greater concentration of power
Vertical and lateral
Determines a person's media exposure habits
20. Popular criticism about advertising includes what?
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21. Although African Americans are represented on television & portrayals rarely include....
Recognize elements of the story
Discrimination and poverty impacting their lives
Richer
Hawaiian word wikiwiki
22. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Flow & telescoping
1950s
Small
Easily noticable
23. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Simplistic and objectionable ways
Baseline & fluctuation
Concentration & consolidation & centralization
An attitudinal-type effect
24. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Recognize elements of the story
Largest amount of knowledge
Conservative
25. Like other media & the internet is now mature enough to suffer from...
Concentration
Localism and efficiency
Public interest & prevention of monopolies & promoting diversity
Unintentional effects
26. What is a physiological effect?
Niche audiences
During an exposure to a particular message
Influence of automatic bodily systems & beyond our conscious control
Typical level of risk for an effect
27. what type of health patterns are there?
Establish awareness of products & existence of products
Deceptive
Typical level of risk for an effect
Regulate
28. What was it when ownership rules were relaxed?
Typical level of risk for an event
Conceptual differentiation
Media concentration
Conglomerate
29. What is baseline effects?
1980s & 1990s
Physiological
Typical level of risk for an effect
Discrimination and poverty impacting their lives
30. Describe baseline effects.
Typical level of risk for an event
They are interactive
Hawaiian word wikiwiki
Media concentration & media deregulation
31. What gender is more popular on tv?
Antisocial vs prosocial
Male
Good vs evil
High paid
32. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Flow
Cognitive & emotional & moral
An informed decision
Shared commons & need for social contact & attraction of advertisers
33. People with the ___________________ learn the most from the media
Largest amount of knowledge
Influences
Deceptive
Localism and efficiency
34. In order to appeal to audiences & most stories begin with what?
Concentrated
Many companies
Conflict
Deregulation & change in content & lack of access
35. What do megamergers result in?
Shared commons & need for social connection & & attraction of advertisers
Physiological
Media deregulation
CEOs holding a greater concentration of power
36. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Cultivation & reinforcement
Crysalline and fluid
Media concentration & media deregulation
Flow & telescoping
37. Every day & our baseline of media effects what?
Unintentional effects
Can be at risk & shaped by media & own life factors
Male
African Americans
38. to end up at the top of a Google search & a website must what?
Small
Pay for placement
Text & television
Efficiency
39. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Relates to the unconscious effects of advertising
Attitudinal
Dramas and situation comedies
Wikis
40. People who have a ________________ have more awareness of the effects process
State of mind & motivation & & degree of identification
Concentration
Strong personal locus
More likely to appear in comedies than dramas
41. What must happen during television before commercial break?
Action must build up
Media content
To compare the tragic characters & make the audience feel better
Vertical and lateral
42. What do media exposure habits focus its attention on?
Toilets & schools & video games & etc.
Media and messages
Macro-level effects
Content of messages & context of portrayals & cognitive complexity of content
43. What eliminated the legal barrier to competition across markets?
Horizontal
Websites that allow users to add & edit material
World of Warcraft & $15 per month & an online game & most successful video game in the world
Media deregulation
44. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
1950s
Long-term
Shared commons & need for social contact & attraction of advertisers
Physiological
45. What two types of information is cognitive made up of?
Influences
Whites
Factual and social
High paid
46. Your _______ when you consume media content can alter your perception of and reaction to the content?
Manifest and process
Always occurring
Media and messages
State
47. What do interactive games have the power to do?
Whites
Invisible & visible
Institutions
Condition audiences for repeat exposures
48. What does localism serve the needs of?
Pay for placement
Individuals and society
Cultivation & reinforcement
Macro-level effects
49. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Media deregulation
Stereotypes
A digital game player's focus on steps in the process
Flow
50. What are the two main forms of stereotyping?
Crystalline intelligence
Invisible & visible
Influences
Drama & comedy & romance & reality series