Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the four cognitive abilities?






2. according to the textbook & which occupation is the most prevalent in the television world?






3. What is Web 2.0?






4. What are the four types of niche audiences?






5. What is one of the characteristics that differentiate mass media games or video games from other mass media?






6. what force competes against the ethnic of localism?






7. Long-term effects are ________ to notice than immediate effects.






8. The internet is considered a viral spiral because it _________ innovation due to its network structure






9. what happens in the media concentration?






10. Unintentional effects often occur when we are in a state of...






11. What are the four controversial content elements?






12. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






13. People who have a ________________ have more awareness of the effects process






14. ______ are the influences we experience constantly from our exposure to media messages?






15. In order to appeal to audiences & most stories begin with what?






16. What socioeconomic status is more represented?






17. The number of ads for _______________ increases each year






18. what types of audiences have marketers of digital games identified as?






19. What marital status is more represented on tv?






20. What are the four types of niche audiences?






21. What is baseline effects?






22. What was it when ownership rules were relaxed?






23. What is subliminal advertising






24. People who have a ________________ have more awareness of the effects process






25. ______ are the influences we experience constantly from our exposure to media messages?






26. Although African Americans are represented on television & portrayals rarely include....






27. Consumers use the formula to do what?






28. Every day & our baseline of media effects what?






29. There is a trend of ______________ of ownership in the media






30. In what way (s) does advertising make us too materialistic?






31. What percentage of video games earn a profit?






32. The business trend to consolidate has grown stronger than the government's impulse to...






33. When does invisible stereotyping occur?






34. Media ownership has big impact on...






35. What is flow?






36. A macro-type media effect refers to what?






37. What gender is more popular on tv?






38. According to the _______________ is the most challenging medium for telling stories






39. Like media programming companies & advertising agencies are also...






40. the two most dominant genres in prime-time television from the 1970s-1990s were what?






41. What are the two types of thinking?






42. What are the two major effects from the telecommunications competition & deregulation act of 1996?






43. It is clear that the media is completely controlled by what?






44. When does invisible stereotyping occur?






45. the rationale for regulation in broadcasting is based on what?






46. What are the two long-term attitudinal effects?






47. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






48. What is an effect that happens during exposure to the media messages?






49. Over time & the government has been _______________ with regard to who controls the media






50. Although African Americans are represented on television & portrayals rarely include....