Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of process effects?






2. The three forces that have shaped the development of the interactive mass media






3. The video industry has 'a good deal of vertical integration'. What does this mean?






4. What is the natural ability to distinguish the singal and the noise in any message?






5. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






6. When creating a new tv series & producers must work around various constraints. What are some constraints?






7. according to the textbook & _____ are more likely to be represented in the television world than the real world.






8. What are the two types of thinking?






9. What are the four types of niche audiences?






10. What did the Communications Act of 1934 require?






11. What are the four cognitive abilities?






12. What is telescoping?






13. The pattern of the population of television characters is ______ the pattern of people in the real world






14. 'Bad' language in the media is what?






15. What are the two types of intelligence?






16. What is the natural ability to distinguish the signal and the noise in any message?






17. Name the two types of process effects?






18. what happens in the media concentration?






19. What are the six main criticisms of advertising?






20. The media can have long and short term effects on what?






21. What are the six baseline influencing factors?






22. What are the four cognitive abilities?






23. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






24. What are the two main forms of stereotyping?






25. What is fluctuation effect?






26. Give an example of the cognitive complexity of content






27. ________ are beneficial because they allow for the creation of collective knowledge






28. What are the two types of responsibilites in advertising?






29. What are the two types of media effects?






30. _______________ are societal changes that occur over a long period of time.






31. What socioeconomic status is more represented?






32. What percent of a typical newspaper is advertising?






33. In what 6 ways is advertising deceptive?






34. when does immediate effects occur?






35. The pattern of the population of television characters is ______ the pattern of people in the real world






36. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






37. People who have a ________________ have more awareness of the effects process






38. What is Web 2.0?






39. What is a wiki?






40. What is localism?






41. What are stereotypes on tv?






42. What is WOW?






43. What was the biggest deal between any two media companies?






44. What are some fluctuation factors?






45. What are the four cognitive abilities?






46. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






47. What is an effect that happens during exposure to the media messages?






48. What gender is more popular on tv?






49. Media ownership has big impact on...






50. What are stereotypes on tv?