Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Like other media & the internet is now mature enough to suffer from...






2. When does visible stereotyping occur?






3. What is the way people group and classify things?






4. What are the six main criticisms of advertising?






5. Although African Americans are represented on television & portrayals rarely include....






6. What is subliminal advertising






7. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






8. What is the natural ability to distinguish the signal and the noise in any message?






9. Like other media & the internet is now mature enough to suffer from...






10. ________ are beneficial because they allow for the creation of collective knowledge






11. What are the two long-term attitudinal effects?






12. Consumers use the formula to do what?






13. What must happen during television before commercial break?






14. What is baseline effects?






15. What are the two types of media effects?






16. What is tragedy used for?






17. When did megamergers become popular?






18. 'Bad' language in the media is what?






19. When a digital game has been designed well & it delivers an experience to players through what?






20. Who does marketing target?






21. What ethnicity is overrepresented on tv?






22. What are the three personal factors of fluctuation?






23. People who have a ________________ have more awareness of the effects process






24. what force competes against the ethnic of localism?






25. What is action/horror?






26. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






27. What is telescoping?






28. when does immediate effects occur?






29. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






30. What is a physiological effect?






31. In what way (s) does advertising make us too materialistic?






32. What is the most prevalent media effect?






33. What is the ability to memorize facts?






34. What is localism?






35. What are the six baseline influencing factors?






36. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






37. According to the _______________ is the most challenging medium for telling stories






38. When does visible stereotyping occur?






39. What are the two timing factors?






40. What are stereotypes on tv?






41. What are the three types of concentration?






42. What do interactive games have the power to do?






43. What is an effect that happens during exposure to the media messages?






44. What does the personal locus do?

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45. What was significant about the Communications Act 1934?

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46. What is the ability to be creative?






47. What are the two main components in the demographics pattern?






48. What are the two types of intelligence?






49. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






50. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character