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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Antisocial vs prosocial
60%
Try to solve the plot
2. What is telescoping?
Typical level of risk for an event
When you focus on the steps in the process
Concentrated
Different from
3. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Vertical
Manifest and process
An attitudinal-type effect
4. Describe baseline effects.
Real world vs media world
Text & television
Typical level of risk for an event
Good vs evil
5. When does visible stereotyping occur?
Strong personal locus
Intentional
To compare the tragic characters & make the audience feel better
Simplistic and objectionable ways
6. Consumers use the formula to do what?
Media deregulation
Opportunities vs addictions & goals
Determines a person's media exposure habits
Recognize elements of the story
7. What is flow?
Field independency
Field independency
Being immersed deeply in a task that they lose track of time and place
Print vs tv news
8. What percentage of video games earn a profit?
Developmental maturity & knowledge structures & media exposure habits
Process effects
Opinions & beliefs & and values
3%
9. What are the two types of intelligence?
Concentrated
Crystalline & fluid
Field independency & type of intelligence & type of thinking & conceptual differentation
When game developers market their game code to other game developers
10. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Explorers & socializers & achievers & controllers
Localism
Establish awareness of products & existence of products
Deregulation & change in content & lack of access
11. What are some fluctuation factors?
Immediate and long-term
State of mind & motivation & & degree of identification
Crystalline intelligence
Goals & drives
12. Which type of violence is most prevalent on television?
African Americans
Establish awareness of products & existence of products
Verbal violence
Explorers & socializers & achievers & controllers
13. What does the personal locus do?
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14. What does a cognitive-effect means?
The media can provide us with information
Immediate
Conflict & climax & resolution
Explorers & socializers & achievers & controllers
15. What is efficiency?
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16. What are the four cognitive abilities?
Developmental maturity & knowledge structures & media exposure habits
More married women
Field independency & type of intelligence & type of thinking & conceptual differentiation
Horizontal & vertical & conglomerate
17. What is tragedy used for?
Field independency & type of intelligence & type of thinking & conceptual differentation
Younger age
To compare the tragic characters & make the audience feel better
Being immersed so deeply into a task so they lose track of all time and place
18. People with the ___________________ learn the most from the media
More likely to appear in comedies than dramas
Largest amount of knowledge
Crystalline intelligence
Stereotypes
19. when does immediate effects occur?
Displacement of other activities
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
During an exposure to a particular message
Automaticy
20. Your _______ when you consume media content can alter your perception of and reaction to the content?
Desensitization
Psychological & emotional & cognitive
We keep asking for more products
State
21. to end up at the top of a Google search & a website must what?
Vertical and lateral
Pay for placement
Explorers & socializers & achievers & controllers
65+ years of age
22. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
More married women
Viacom & CBS
When whole segments of the population are ignored
23. What age is more represented on tv?
The company that owns the platform also develops the games and distributes them
Relaxing regulations
Younger age
Being immersed so deeply into a task so they lose track of all time and place
24. In the formula & What are the 2 constraints?
Displacement of other activities
By medium & society
Younger age
Physiological
25. Give an example of the content of messages
Explorers & socializers & achievers & controllers
Antisocial vs prosocial
65+ years of age
Print vs tv news
26. what force competes against the ethnic of localism?
Efficiency
Relates to the unconscious effects of advertising
Influence of automatic bodily systems & beyond our conscious control
Long-term
27. Describe product claims?
Prescription drugs
Influences
Confusing to the audience
Typical level of risk for an effect
28. What are the three states of personal factors in fluctuation?
Always occurring
Media and messages
Sex & violence & language & sexual orientation
Psychological & emotional & cognitive
29. What eliminated the legal barrier to competition across markets?
Field independency & type of intelligence & type of thinking & conceptual differentation
Media deregulation
By medium & society
Institutions
30. In order to become media literate in interactive media & what do we need to establish?
Media concentration
Small
Cognitive
Opportunities vs addictions & goals
31. When did megamergers become popular?
1980s & 1990s
Regulate
Good vs evil
Vertical
32. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Relates to the unconscious effects of advertising
Different from
African Americans
Shared commons & need for social connection & & attraction of advertisers
33. What is subliminal advertising
Content of messages & context of portrayals & cognitive complexity of content
People have control and control is decentralized
The media can provide us with information
Relates to the unconscious effects of advertising
34. The three forces that have shaped the development of the interactive mass media
Flow
Shared commons & need for social networking & attraction of advertising support
Positive because they are easy for viewers to recognize
Toilets & schools & video games & etc.
35. What government organization monitors tv and radio programming to determine if it is obscene or not?
Harder
During an exposure to a particular message
Manifest and process
Federal Communications Commission
36. What is a mystery?
Concentration & consolidation & centralization
Try to solve the plot
Intentional
The typical level of risk for an effect
37. What are the two types of responsibilites in advertising?
Baseline & fluctuation
Social and economic
Sex & violence & language & sexual orientation
Media deregulation
38. Name the two types of process effects?
A digital game player's focus on steps in the process
Baseline & fluctuation
Media and messages
Emotional
39. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Localism
Concentration & consolidation & centralization
Vertical and lateral
Stereotypes
40. What two types of information is cognitive made up of?
Sex & violence & language & sexual orientation
Factual and social
Displacement of other activities
Media concentration
41. What was significant about the Communications Act 1934?
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42. Explain localism
People share their work through open web sites
Individuals and society
People have control and control is decentralized
Concentration
43. What age is more represented on tv?
Younger age
Explorers & socializers & achievers & controllers
Manifest and process
Try to solve the plot
44. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Confusing to the audience
Shared commons & need for social connection & & attraction of advertisers
Sex & violence & language & sexual orientation
45. What are the two types of thinking?
Flow
Simplistic and objectionable ways
The typical level of risk for an effect
Vertical and lateral
46. When a digital game has been designed well & it delivers an experience to players through what?
Vertical and lateral
Ads making implicit claims that cannot be tested for the truth
Flow & telescoping
CEOs holding a greater concentration of power
47. What was the first form of media games?
Male
Arcade games
Relates to the unconscious effects of advertising
Influence of automatic bodily systems & beyond our conscious control
48. What does a cognitive-effect means?
The media can provide us with information
When game developers market their game code to other game developers
Content of messages & context of portrayals & cognitive complexity of content
Field independency
49. In order to appeal to audiences & most stories begin with what?
6
Sex & violence & language & sexual orientation
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conflict
50. What are the three elements to a general story formula?
Conflict & climax & resolution
A digital game player's focus on steps in the process
Process effects
Real world vs media world
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