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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of responsibilites in advertising?
Small
We keep asking for more products
Social and economic
Physiological
2. Unintentional effects often occur when we are in a state of...
Intentional
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Automaticy
Determines a person's media exposure habits
3. What is a physiological effect?
Male
To compare the tragic characters & make the audience feel better
Establish awareness of products & existence of products
Influence of automatic bodily systems & beyond our conscious control
4. In what 6 ways is advertising deceptive?
Can be addictive
Flow & telescoping
Different from
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
5. What best reflects the effects the media has on us?
Media concentration
Telescoping
Penetration
Always occurring
6. Explain localism
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media and messages
Can be addictive
People have control and control is decentralized
7. What are the two competing values?
Influences
Media and messages
Goals & drives
Localism and efficiency
8. What are the three parts of efficiency?
Concentration & consolidation & centralization
Medical workers
Deceptive
Physiological
9. What is the long-term behavioral effect?
Localism and efficiency
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Field independency & type of intelligence & type of thinking & conceptual differentation
Displacement of other activities
10. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
When fewer people control the media& there's a narrow range of voices
Younger age
Discrimination and poverty impacting their lives
11. The pattern of the population of television characters is ______ the pattern of people in the real world
When game developers market their game code to other game developers
Largest amount of knowledge
Different from
Psychological & emotional & cognitive
12. Give an example of the cognitive complexity of content
Confusing to the audience
Viacom & CBS
Print vs tv news
60%
13. What must happen during television before commercial break?
Strong personal locus
Flow & telescoping
Action must build up
Many companies
14. what three forces shape the development of interactive media?
High paid
Unintentional effects
Concentration
Shared commons & need for social contact & attraction of advertisers
15. What are the four types of niche audiences?
Establish awareness of products & existence of products
Print vs tv news
Sex & violence & language & sexual orientation
Explorers & socializers & achievers & controllers
16. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Concentration
Toilets & schools & video games & etc.
Niche audiences
17. In what 6 ways is advertising deceptive?
Different from
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
When game developers market their game code to other game developers
Confusing to the audience
18. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Hawaiian word wikiwiki
Positive because they are easy for viewers to recognize
Conservative
19. Describe product claims?
Easily noticable
Tragedy & mystery & action/horror
Confusing to the audience
Vertical
20. What are characteristics that have shaped the development of interactive media?
Concentration & consolidation & centralization
Establish awareness of products & existence of products
Shared commons & need for social connection & & attraction of advertisers
Discrimination and poverty impacting their lives
21. What gender is more popular on tv?
Macro-level effects
Concentration
Male
Institutions
22. ______ are the influences we experience constantly from our exposure to media messages?
Concentration
Media content
Process effects
Explorers & socializers & achievers & controllers
23. What ethnicity is overrepresented on tv?
Text & television
Explorers & socializers & achievers & controllers
Whites
Cultivation & reinforcement
24. What is fluctuation effect?
Many companies
Motivations & states & degree of identification
Niche audiences
A temporary effect
25. What are the three types of concentration?
Social and economic
Relaxing regulations
Horizontal & vertical & conglomerate
Vertical and lateral
26. What is the most prevalent media effect?
Public interest & prevention of monopolies & promoting diversity
Physiological
Cognitive
Deceptive
27. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Institutions
State
6
The media can provide us with information
28. When did megamergers become popular?
Try to solve the plot
Discrimination and poverty impacting their lives
Conglomerate
1980s & 1990s
29. What do interactive games have the power to do?
Baseline & fluctuation
Discrimination and poverty impacting their lives
Physiological
Condition audiences for repeat exposures
30. What was significant about the Communications Act 1934?
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31. What do media exposure habits focus its attention on?
Media and messages
Cultivation & reinforcement
Institutions & society & individuals
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
32. What eliminated the legal barrier to competition across markets?
They are interactive
Emotional
Physiological
Media deregulation
33. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Viacom & CBS
Media and personal
Concentration & consolidation & centralization
34. The intended effects of ads include what?
Concentration & consolidation & centralization
Public interest & prevention of monopolies & promoting diversity
65+ years of age
Establish awareness of products & existence of products
35. What are the three elements to a general story formula?
Conflict & climax & resolution
Can be addictive
Shared commons & need for social networking & attraction of advertising support
Niche audiences
36. What is the natural ability to distinguish the singal and the noise in any message?
Regulate
Hawaiian word wikiwiki
Public interest & prevention of monopolies & promoting diversity
Field independency
37. What do megamergers result in?
Focus on steps in the process
Cognitive & emotional & moral
Immediate and long-term
CEOs holding a greater concentration of power
38. what happens in the media concentration?
Easily noticable
Younger age
Ownership rules are relaxed
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
39. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
More likely to appear in comedies than dramas
Emotional
Federal Communications Commission
Vertical
40. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Can be addictive
65+ years of age
Condition audiences for repeat exposures
Small
41. In the formula & What are the 2 constraints?
Conflict
By medium & society
A digital game player's focus on steps in the process
Vertical
42. Give an example of the content of messages
Flow & telescoping
Localism and efficiency
Small
Antisocial vs prosocial
43. What is the middleware market?
Ownership rules are relaxed
Print vs tv news
Determines a person's media exposure habits
When game developers market their game code to other game developers
44. What are the three states of personal factors in fluctuation?
Emotional
An informed decision
Psychological & emotional & cognitive
Horizontal & vertical & conglomerate
45. What are some fluctuation factors?
Factual and social
Concentration
Largest amount of knowledge
State of mind & motivation & & degree of identification
46. What are the three elements to a general story formula?
Largest amount of knowledge
Shared commons & need for social contact & attraction of advertisers
Try to solve the plot
Conflict & climax & resolution
47. interactive media games are In what stage of development?
Cultivation & reinforcement
Largest amount of knowledge
Localism
Penetration
48. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Localism
They eliminated the legal barrier to competition across markets
Concentration
49. What is a wiki?
Federal Communications Commission
Websites that allow users to add & edit material
Concentration
A digital game player's focus on steps in the process
50. What occupation is more represented on tv?
Text & television
Sex & violence & language & sexual orientation
State of mind & motivation & & degree of identification
High paid