Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Confusing to the audience
Shared commons & need for social contact & attraction of advertisers
Automaticy

2. What are the three types of concentration?
An informed decision
CEOs holding a greater concentration of power
Horizontal & vertical & conglomerate
Federal Communications Commission

3. What age is more represented on tv?
They eliminated the legal barrier to competition across markets
Explorers & socializers & achievers & controllers
Typical level of risk for an effect
Younger age

4. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Stereotypes
Motivations & states & degree of identification
60%

5. What government organization monitors tv and radio programming to determine if it is obscene or not?
Localism and efficiency
People have control and control is decentralized
Federal Communications Commission
Broadcasters to serve the public interest & convenience & and necessity

6. What does the term telescoping refer to?

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7. What are the 3 developmental maturities?
Antisocial vs prosocial
When whole segments of the population are ignored
Cognitive & emotional & moral
Younger age

8. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
High paid
Arcade games
Antisocial vs prosocial

9. What is our personal locus made up of?
Prescription drugs
The creation & formulas & & the social values of consumers
Goals & drives
Influence of automatic bodily systems & beyond our conscious control

10. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Content of messages & context of portrayals & cognitive complexity of content
Institutions & society & individuals
Unintentional effects

11. The pattern of the population of television characters is ______ the pattern of people in the real world
When you focus on the steps in the process
1950s
Emotional
Different from

12. What did the Communications Act of 1934 require?
Toilets & schools & video games & etc.
Intentional
Real world vs media world
Broadcasters to serve the public interest & convenience & and necessity

13. What is an effect that happens during exposure to the media messages?
Explorers & socializers & achievers & controllers
Vertical
Broadcasters to serve the public interest & convenience & and necessity
Immediate

14. What are the three elements to a general story formula?
When whole segments of the population are ignored
Developmental maturity & knowledge structures & media exposure habits
Confusing to the audience
Conflict & climax & resolution

15. Media ownership has big impact on...
Media content
Factual and social
Media deregulation
Viacom & CBS

16. What is an effect that happens during exposure to the media messages?
Penetration
Immediate
More likely to appear in comedies than dramas
An informed decision

17. What are the three elements to a general story formula?
6
Ownership rules are relaxed
An attitudinal-type effect
Conflict & climax & resolution

18. What are the two types of intelligence?
Field independency
An attitudinal-type effect
Emotional
Crystalline & fluid

19. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
The control of important institutions in the hads of all people
Verbal violence
Influences
Deceptive

20. What are the three personal factors of fluctuation?
Cognitive & emotional & moral
Field independency
Motivations & states & degree of identification
3%

21. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
A digital game player's focus on steps in the process
Stereotypes
State of mind & motivation & & degree of identification
When you focus on the steps in the process

22. What are the four cognitive abilities?
Conglomerate
We keep asking for more products
Social and economic
Field independency & type of intelligence & type of thinking & conceptual differentation

23. People with the ___________________ learn the most from the media
Required broadcasters to serve the public's interest & convenience & & necessity
Antisocial vs prosocial
Largest amount of knowledge
Immediate and long-term

24. What are the two types of thinking?
Efficiency
Conceptual differentiation
Vertical and lateral
Required broadcasters to serve the public's interest & convenience & & necessity

25. The three forces that have shaped the development of the interactive mass media
Baseline & fluctuation
The control of important institutions in the hads of all people
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Shared commons & need for social networking & attraction of advertising support

26. What is subliminal advertising
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Manifest effect
They are interactive
Relates to the unconscious effects of advertising

27. What is a belief that control of important institutions should be in the hands of many through decentralization?
Attitudinal
Concentration
Motivations & states & degree of identification
Localism

28. What are the three states of personal factors in fluctuation?
65+ years of age
Federal Communications Commission
Psychological & emotional & cognitive
Typical level of risk for an event

29. Many media effects are...
3%
An attitudinal-type effect
Horizontal
Intentional

30. when does immediate effects occur?
State
During an exposure to a particular message
Always occurring
Confusing to the audience

31. Popular criticism about advertising includes what?

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32. Like media programming companies & advertising agencies are also...
Media deregulation
Public interest & prevention of monopolies & promoting diversity
Flow & telescoping
Concentrated

33. Describe product claims?
Tragedy & mystery & action/horror
Confusing to the audience
Being immersed deeply in a task that they lose track of time and place
Conflict & climax & resolution

34. Name the two types of process effects?
Baseline & fluctuation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
More married women
Condition audiences for repeat exposures

35. What best reflects the effects the media has on us?
Emotional
Always occurring
Male
1950s

36. The intended effects of ads include what?
Tragedy & mystery & action/horror
Happiness is found in having things
Establish awareness of products & existence of products
Ownership rules are relaxed

37. Over time & the government has been _______________ with regard to who controls the media
High paid
Relaxing regulations
Richer
Goals & drives

38. When a digital game has been designed well & it delivers an experience to players through what?
Horizontal & vertical & conglomerate
Displacement of other activities
Baseline & fluctuation
Flow & telescoping

39. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Penetration
The company that owns the platform also develops the games and distributes them
Crystalline intelligence

40. What is baseline effects?
Process effects
Typical level of risk for an effect
Horizontal
The typical level of risk for an effect

41. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Influences
Conceptual differentiation
African Americans

42. ______ are the influences we experience constantly from our exposure to media messages?
They are interactive
Process effects
Antisocial vs prosocial
Explorers & socializers & achievers & controllers

43. Every day & our baseline of media effects what?
Attitudinal
CEOs holding a greater concentration of power
Can be at risk & shaped by media & own life factors
During an exposure to a particular message

44. What is telescoping?
Motivations & states & degree of identification
When you focus on the steps in the process
Media and messages
Promotes

45. What are the three parts of efficiency?
Immediate
Emotional
Concentration & consolidation & centralization
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes

46. What is the long-term behavioral effect?
Displacement of other activities
Fluid intelligence
Explorers & socializers & achievers & controllers
Different from

47. What is fluctuation effect?
Content of messages & context of portrayals & cognitive complexity of content
Deregulation & change in content & lack of access
A temporary effect
Factual and social

48. Give an example of the content of messages
Long-term
Antisocial vs prosocial
Developmental maturity & knowledge structures & media exposure habits
Flow & telescoping

49. What is a baseline effect?
Explorers & socializers & achievers & controllers
The typical level of risk for an effect
Tragedy & mystery & action/horror
Can be at risk & shaped by media & own life factors

50. the rationale for regulation in broadcasting is based on what?
The typical level of risk for an effect
Public interest & prevention of monopolies & promoting diversity
Many companies
When fewer people control the media& there's a narrow range of voices