Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is telescoping?






2. In order to appeal to audiences & most stories begin with what?






3. In what 6 ways is advertising deceptive?






4. Describe manifest effects?






5. What is flow?






6. The number of ads for _______________ increases each year






7. What eliminated the legal barrier to competition across markets?






8. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






9. What is the most prevalent media effect?






10. What are the four genres in the formula?






11. If you cry during a film & you are experiencing what type of effect?






12. When creating a new tv series & producers must work around various constraints. What are some constraints?






13. The number of ads for _______________ increases each year






14. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






15. ______ are the influences we experience constantly from our exposure to media messages?






16. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






17. Many media effects are...






18. What are the 3 developmental maturities?






19. when one media company buys smaller companies of the same type & what type of concentration is this?






20. The pattern of the population of television characters is ______ the pattern of people in the real world






21. In order to become media literate in interactive media & what do we need to establish?






22. The media can have long and short term effects on what?






23. What are the two main components in the demographics pattern?






24. Issues of concern regarding merger activity includes what?






25. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






26. What is an effect that happens during exposure to the media messages?






27. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






28. What is tragedy used for?






29. What is fluctuation effect?






30. What are the two competing values?






31. When does visible stereotyping occur?






32. Consumers use the formula to do what?






33. What are examples of baseline factors?






34. What do media exposure habits focus its attention on?






35. What best reflects the effects the media has on us?






36. according to the textbook & which occupation is the most prevalent in the television world?






37. What are the three types of concentration?






38. What are the three parts of efficiency?






39. what types of audiences have marketers of digital games identified as?






40. What are the two types of intelligence?






41. When a digital game has been designed well & it delivers an experience to players through what?






42. What two types of information is cognitive made up of?






43. Name the two types of process effects?






44. In what way (s) does advertising make us too materialistic?






45. Values that are reflected in entertainment messages include what?






46. If you cry during a film & you are experiencing what type of effect?






47. When a digital game has been designed well & it delivers an experience to players through what?






48. Every day & our baseline of media effects what?






49. _______________ are societal changes that occur over a long period of time.






50. What did the Communications Act of 1934 require?