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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People who have a ________________ have more awareness of the effects process






2. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






3. What is puffery?






4. what force competes against the ethnic of localism?






5. There is a trend of ______________ of ownership in the media






6. What are characteristics that have shaped the development of interactive media?






7. What is fluctuation effect?






8. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






9. Consumers use the formula to do what?






10. The three forces that have shaped the development of the interactive mass media






11. What two types of information is cognitive made up of?






12. What are some fluctuation factors?






13. _______________ frequently occur when you are in a state of automaticity.






14. Explain localism






15. ______ are the influences we experience constantly from our exposure to media messages?






16. What are stereotypes on tv?






17. What occupation is more represented on tv?






18. When did megamergers become popular?






19. _______________ frequently occur when you are in a state of automaticity.






20. when does immediate effects occur?






21. The internet is considered a viral spiral because it _________ innovation due to its network structure






22. In what way (s) does advertising make us too materialistic?






23. What are the four controversial content elements?






24. In order to become media literate in interactive media & what do we need to establish?






25. Like media programming companies & advertising agencies are also...






26. In what way (s) does advertising make us too materialistic?






27. What is puffery?






28. the two most dominant genres in prime-time television from the 1970s-1990s were what?






29. Where does the term wiki come from?






30. What is action/horror?






31. What are the 3 developmental maturities?






32. What was it when ownership rules were relaxed?






33. What was significant about the Communications Act 1934?

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34. What is the most prevalent media effect?






35. What is localism?






36. Although African Americans are represented on television & portrayals rarely include....






37. What are the three parts of efficiency?






38. What are the 3 media factors in fluctuation?






39. interactive media games are In what stage of development?






40. What ethnicity is overrepresented on tv?






41. What is a belief that control of important institutions should be in the hands of many through decentralization?






42. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






43. In order to become media literate in interactive media & what do we need to establish?






44. What are the two types of responsibilites in advertising?






45. The video industry has 'a good deal of vertical integration'. What does this mean?






46. What do media exposure habits focus its attention on?






47. what three forces shape the development of interactive media?






48. What is Web 2.0?






49. The media can have long and short term effects on what?






50. What government organization monitors tv and radio programming to determine if it is obscene or not?