SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name the two types of process effects?
Explorers & socializers & achievers & controllers
Dramas and situation comedies
Vertical and lateral
Baseline & fluctuation
2. In what 6 ways is advertising deceptive?
Automaticy
Younger age
Verbal violence
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
3. Playing interactive video games & particularly MMORPGs...
Vertical and lateral
Dramas and situation comedies
Can be addictive
Deregulation & change in content & lack of access
4. What are the three states of personal factors in fluctuation?
Small
Discrimination and poverty impacting their lives
Many companies
Psychological & emotional & cognitive
5. What do interactive games have the power to do?
Condition audiences for repeat exposures
World of Warcraft & $15 per month & an online game & most successful video game in the world
Stereotypes
Niche audiences
6. when does immediate effects occur?
During an exposure to a particular message
Vertical and lateral
Establish awareness of products & existence of products
Shared commons & need for social networking & attraction of advertising support
7. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Localism
Vertical and lateral
Relates to the unconscious effects of advertising
8. What is the most prevalent media effect?
Massively Multiplayer Online Role Playing Game
Niche audiences
Influence of automatic bodily systems & beyond our conscious control
Cognitive
9. What are the two types of media effects?
Shared commons & need for social connection & & attraction of advertisers
Promotes
Temporary
Manifest and process
10. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Intentional
Federal Communications Commission
African Americans
3%
11. The pattern of the population of television characters is ______ the pattern of people in the real world
Developmental maturity & knowledge structures & media exposure habits
The control of important institutions in the hads of all people
Medical workers
Different from
12. What are the four cognitive abilities?
Action must build up
Field independency & type of intelligence & type of thinking & conceptual differentiation
Shared commons & need for social networking & attraction of advertising support
Media concentration & media deregulation
13. when one media company buys smaller companies of the same type & what type of concentration is this?
Influences
Concentration & consolidation & centralization
Horizontal
Localism
14. What are the two major effects from the telecommunications competition & deregulation act of 1996?
African Americans
Institutions
Explorers & socializers & achievers & controllers
Media concentration & media deregulation
15. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Tragedy & mystery & action/horror
Concentration
Happiness is found in having things
16. What does localism serve the needs of?
Individuals and society
Wikis
A temporary effect
When whole segments of the population are ignored
17. What is the ability to memorize facts?
60%
Crystalline intelligence
State
Immediate
18. What are the two types of intelligence?
More likely to appear in comedies than dramas
Crysalline and fluid
The media can provide us with information
Prescription drugs
19. What was it when ownership rules were relaxed?
Vertical and lateral
Media concentration
When you focus on the steps in the process
Long-term
20. When does visible stereotyping occur?
Recognize elements of the story
Broadcasters to serve the public interest & convenience & and necessity
Simplistic and objectionable ways
Process effects
21. 'Bad' language in the media is what?
Younger age
Real world vs media world
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Penetration
22. What happens in the media deregulation?
Toilets & schools & video games & etc.
Localism
They eliminated the legal barrier to competition across markets
Conceptual differentiation
23. The video industry has 'a good deal of vertical integration'. What does this mean?
Manifest effect
The company that owns the platform also develops the games and distributes them
Factual and social
Promotes
24. If you cry during a film & you are experiencing what type of effect?
Emotional
Can be addictive
Different from
Typical level of risk for an effect
25. In what way (s) does advertising make us too materialistic?
Can be addictive
Recognize elements of the story
Social and economic
We keep asking for more products
26. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Print vs tv news
Typical level of risk for an event
27. Like other media & the internet is now mature enough to suffer from...
Hawaiian word wikiwiki
Viacom & CBS
Explorers & socializers & achievers & controllers
Concentration
28. What is the ability to be creative?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Fluid intelligence
Can be addictive
Localism
29. What marital status is more represented on tv?
State of mind & motivation & & degree of identification
6
More married women
The creation & formulas & & the social values of consumers
30. What was the biggest deal between any two media companies?
Macro-level effects
Viacom & CBS
Broadcasters to serve the public interest & convenience & and necessity
Concentration
31. What are the four genres in the formula?
Federal Communications Commission
Institutions
Drama & comedy & romance & reality series
Individuals and society
32. What occupation is more represented on tv?
Psychological & emotional & cognitive
Invisible & visible
Verbal violence
High paid
33. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Baseline & fluctuation
Localism
Conflict
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
34. What do media exposure habits focus its attention on?
6
Attitudinal
They eliminated the legal barrier to competition across markets
Media and messages
35. What is tragedy used for?
Influence of automatic bodily systems & beyond our conscious control
Media content
To compare the tragic characters & make the audience feel better
Explorers & socializers & achievers & controllers
36. What is the process of flow?
State of mind & motivation & & degree of identification
Text & television
Being immersed so deeply into a task so they lose track of all time and place
Horizontal & vertical & conglomerate
37. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Establish awareness of products & existence of products
Telescoping
Always occurring
Opinions & beliefs & and values
38. What is localism?
Shared commons & need for social networking & attraction of advertising support
Conservative
Arcade games
The control of important institutions in the hads of all people
39. What are the two types of responsibilites in advertising?
When game developers market their game code to other game developers
Stereotypes
Regulate
Social and economic
40. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Many companies
Factual and social
Opinions & beliefs & and values
Physiological
41. What is the middleware market?
Cognitive
Niche audiences
When game developers market their game code to other game developers
Condition audiences for repeat exposures
42. _______________ frequently occur when you are in a state of automaticity.
Can be addictive
Massively Multiplayer Online Role Playing Game
Good vs evil
Unintentional effects
43. When does visible stereotyping occur?
Developmental maturity & knowledge structures & media exposure habits
Media concentration
Concentration
Simplistic and objectionable ways
44. 'Bad' language in the media is what?
Happiness is found in having things
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Institutions & society & individuals
Explorers & socializers & achievers & controllers
45. What is the long-term emotional effect?
Focus on steps in the process
Desensitization
Media content
Vertical and lateral
46. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
Shared commons & need for social connection & & attraction of advertisers
When fewer people control the media& there's a narrow range of voices
High paid
47. What are the two types of responsibilites in advertising?
Motivations & states & degree of identification
Efficiency
Social and economic
Prescription drugs
48. What is our personal locus made up of?
More married women
Strong personal locus
Goals & drives
Always occurring
49. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
6
The company that owns the platform also develops the games and distributes them
Institutions & society & individuals
50. What are the four genres in the formula?
Shared commons & need for social networking & attraction of advertising support
Drama & comedy & romance & reality series
Conservative
Institutions & society & individuals