Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Every day & our baseline of media effects what?
Print vs tv news
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Can be at risk & shaped by media & own life factors
Harder

2. What is baseline effects?
Verbal violence
Fluid intelligence
60%
Typical level of risk for an effect

3. When did megamergers become popular?
Conglomerate
Concentration & consolidation & centralization
1980s & 1990s
Media concentration & media deregulation

4. What are the 3 media factors in fluctuation?
Motivations & states & degree of identification
Concentration
A digital game player's focus on steps in the process
Content of messages & context of portrayals & cognitive complexity of content

5. What is the long-term emotional effect?
Discrimination and poverty impacting their lives
People share their work through open web sites
Shared commons & need for social networking & attraction of advertising support
Desensitization

6. 'Bad' language in the media is what?
Discrimination and poverty impacting their lives
Cognitive
Good vs evil
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

7. In tv & gays are what?
Developmental maturity & knowledge structures & media exposure habits
Desensitization
Largest amount of knowledge
More likely to appear in comedies than dramas

8. According to the _______________ is the most challenging medium for telling stories
Strong personal locus
Text & television
Drama & comedy & romance & reality series
Influences

9. What is the way people group and classify things?
An attitudinal-type effect
Regulate
Conceptual differentiation
Motivations & states & degree of identification

10. In what 6 ways is advertising deceptive?
Baseline and fluctuation
Flow & telescoping
Explorers & socializers & achievers & controllers
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

11. What is the natural ability to distinguish the singal and the noise in any message?
Establish awareness of products & existence of products
Field independency
Emotional
Can be addictive

12. what happens in the media concentration?
Dramas and situation comedies
Cognitive
Ownership rules are relaxed
Wikis

13. What is a baseline effect?
The typical level of risk for an effect
Cognitive
The company that owns the platform also develops the games and distributes them
Developmental maturity & knowledge structures & media exposure habits

14. A macro-type media effect refers to what?
Institutions
The creation & formulas & & the social values of consumers
Conflict & climax & resolution
Whites

15. What is a mystery?
CEOs holding a greater concentration of power
Websites that allow users to add & edit material
Try to solve the plot
By medium & society

16. According to the _______________ is the most challenging medium for telling stories
Crysalline and fluid
A digital game player's focus on steps in the process
Text & television
Create successful products

17. Like media programming companies & advertising agencies are also...
Flow
Small
Concentrated
Vertical

18. What is fluctuation effect?
Flow & telescoping
Baseline & fluctuation
Penetration
A temporary effect

19. What is a physiological effect?
Institutions
We keep asking for more products
Immediate and long-term
Influence of automatic bodily systems & beyond our conscious control

20. What is subliminal advertising
Ads making implicit claims that cannot be tested for the truth
Factual and social
Relates to the unconscious effects of advertising
Influence of automatic bodily systems & beyond our conscious control

21. What are the six baseline influencing factors?
Concentration & consolidation & centralization
Focus on steps in the process
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Typical level of risk for an event

22. What are the three elements to a general story formula?
Opinions & beliefs & and values
Massively Multiplayer Online Role Playing Game
Cognitive & emotional & moral
Conflict & climax & resolution

23. What must happen during television before commercial break?
Action must build up
A temporary effect
The creation & formulas & & the social values of consumers
Conglomerate

24. What is puffery?
Federal Communications Commission
Action must build up
Ads making implicit claims that cannot be tested for the truth
A digital game player's focus on steps in the process

25. _______________ frequently occur when you are in a state of automaticity.
Small
Unintentional effects
Whites
The media can provide us with information

26. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Sex & violence & language & sexual orientation
Content of messages & context of portrayals & cognitive complexity of content
World of Warcraft & $15 per month & an online game & most successful video game in the world
6

27. The video industry has 'a good deal of vertical integration'. What does this mean?
Shared commons & need for social contact & attraction of advertisers
Cultivation & reinforcement
Broadcasters to serve the public interest & convenience & and necessity
The company that owns the platform also develops the games and distributes them

28. What best reflects the effects the media has on us?
Whites
Desensitization
Unintentional effects
Always occurring

29. What are the two types of media effects?
Advertisers manipulating us into buying things we don't need
Manifest and process
Baseline and fluctuation
People share their work through open web sites

30. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
More married women
Immediate
Localism
Shared commons & need for social connection & & attraction of advertisers

31. What was the first form of media games?
Establish awareness of products & existence of products
Flow & telescoping
Goals & drives
Arcade games

32. What is a wiki?
Websites that allow users to add & edit material
Can be at risk & shaped by media & own life factors
The typical level of risk for an effect
Localism and efficiency

33. Creators use the formula to do what?
Cognitive
Create successful products
They are interactive
Happiness is found in having things

34. What is telescoping?
Focus on steps in the process
More likely to appear in comedies than dramas
Recognize elements of the story
Try to solve the plot

35. What was the first form of media games?
Typical level of risk for an event
Arcade games
Being immersed so deeply into a task so they lose track of all time and place
Simplistic and objectionable ways

36. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Invisible & visible
Typical level of risk for an effect
Motivations & states & degree of identification

37. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Crystalline intelligence
Long-term
Shared commons & need for social networking & attraction of advertising support
The creation & formulas & & the social values of consumers

38. What are the three types of concentration?
Flow & telescoping
Deregulation & change in content & lack of access
Individuals and society
Horizontal & vertical & conglomerate

39. What is the middleware market?
Macro-level effects
When game developers market their game code to other game developers
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Deceptive

40. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Discrimination and poverty impacting their lives
Manifest effect
Conservative

41. What happens in the media deregulation?
Conglomerate
They eliminated the legal barrier to competition across markets
Concentration & consolidation & centralization
Strong personal locus

42. What are the four types of niche audiences?
CEOs holding a greater concentration of power
Desensitization
Federal Communications Commission
Explorers & socializers & achievers & controllers

43. Although African Americans are represented on television & portrayals rarely include....
Deceptive
Discrimination and poverty impacting their lives
Media content
Macro-level effects

44. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Different from
Telescoping
More likely to appear in comedies than dramas

45. Long-term effects are ________ to notice than immediate effects.
Largest amount of knowledge
Harder
Telescoping
People have control and control is decentralized

46. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Temporary
The media can provide us with information
An informed decision
Ownership rules are relaxed

47. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Try to solve the plot
Fluid intelligence
Automaticy
65+ years of age

48. Playing interactive video games & particularly MMORPGs...
Can be addictive
Conservative
To compare the tragic characters & make the audience feel better
Public interest & prevention of monopolies & promoting diversity

49. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
When game developers market their game code to other game developers
Opportunities vs addictions & goals
Media content

50. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Richer
Harder
Opinions & beliefs & and values
Manifest effect