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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the ability to be creative?
Fluid intelligence
Stereotypes
Localism
Good vs evil
2. What occupation is more represented on tv?
Influence of automatic bodily systems & beyond our conscious control
Content of messages & context of portrayals & cognitive complexity of content
Viacom & CBS
High paid
3. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Shared commons & need for social networking & attraction of advertising support
Text & television
Condition audiences for repeat exposures
4. according to the textbook & which occupation is the most prevalent in the television world?
Macro-level effects
Stereotypes
Vertical and lateral
Medical workers
5. What are the two long-term attitudinal effects?
Attitudinal
Field independency & type of intelligence & type of thinking & conceptual differentation
Typical level of risk for an event
Cultivation & reinforcement
6. What are the two types of intelligence?
Massively Multiplayer Online Role Playing Game
Crysalline and fluid
1980s & 1990s
Promotes
7. The intended effects of ads include what?
Conglomerate
Positive because they are easy for viewers to recognize
Field independency & type of intelligence & type of thinking & conceptual differentation
Establish awareness of products & existence of products
8. Issues of concern regarding merger activity includes what?
Hawaiian word wikiwiki
Immediate
Typical level of risk for an event
Deregulation & change in content & lack of access
9. What are the three parts of efficiency?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media and messages
Concentration & consolidation & centralization
Explorers & socializers & achievers & controllers
10. What are the two competing values?
More married women
Media and messages
Cognitive & emotional & moral
Localism and efficiency
11. What was significant about the Communications Act 1934?
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12. Describe baseline effects.
Typical level of risk for an event
Shared commons & need for social contact & attraction of advertisers
Small
Good vs evil
13. What is the process of flow?
Intentional
Richer
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Being immersed so deeply into a task so they lose track of all time and place
14. When does invisible stereotyping occur?
Immediate and long-term
When whole segments of the population are ignored
Physiological
An informed decision
15. Although African Americans are represented on television & portrayals rarely include....
Cognitive & emotional & moral
Discrimination and poverty impacting their lives
Public interest & prevention of monopolies & promoting diversity
Different from
16. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Different from
Try to solve the plot
Many companies
17. What did the Communications Act of 1934 require?
Typical level of risk for an effect
State of mind & motivation & & degree of identification
Institutions
Broadcasters to serve the public interest & convenience & and necessity
18. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Explorers & socializers & achievers & controllers
People have control and control is decentralized
Attitudinal
People share their work through open web sites
19. Give an example of the cognitive complexity of content
African Americans
Print vs tv news
Richer
Stereotypes
20. What is action/horror?
Media and messages
Good vs evil
Massively Multiplayer Online Role Playing Game
Confusing to the audience
21. What was it when ownership rules were relaxed?
Horizontal & vertical & conglomerate
Media concentration
To compare the tragic characters & make the audience feel better
Can be at risk & shaped by media & own life factors
22. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Federal Communications Commission
Positive because they are easy for viewers to recognize
Fluid intelligence
23. What are the three types of concentration?
Content of messages & context of portrayals & cognitive complexity of content
More likely to appear in comedies than dramas
Conservative
Horizontal & vertical & conglomerate
24. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Emotional
An attitudinal-type effect
Sex & violence & language & sexual orientation
Explorers & socializers & achievers & controllers
25. People with the ___________________ learn the most from the media
Largest amount of knowledge
Being immersed so deeply into a task so they lose track of all time and place
Telescoping
Shared commons & need for social networking & attraction of advertising support
26. What is subliminal advertising
Typical level of risk for an effect
Promotes
Relates to the unconscious effects of advertising
Tragedy & mystery & action/horror
27. What is the natural ability to distinguish the signal and the noise in any message?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Opinions & beliefs & and values
Pay for placement
Field independency
28. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
An attitudinal-type effect
Concentration
Ads making implicit claims that cannot be tested for the truth
29. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Largest amount of knowledge
Influences
Field independency & type of intelligence & type of thinking & conceptual differentiation
A temporary effect
30. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Baseline and fluctuation
Promotes
African Americans
Physiological
31. what type of health patterns are there?
Conflict & climax & resolution
Verbal violence
Deceptive
Process effects
32. what three forces shape the development of interactive media?
Establish awareness of products & existence of products
Dramas and situation comedies
Shared commons & need for social contact & attraction of advertisers
Conglomerate
33. ________ are beneficial because they allow for the creation of collective knowledge
6
An informed decision
Localism and efficiency
Wikis
34. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Recognize elements of the story
Vertical and lateral
Typical level of risk for an effect
35. Give an example of the content of messages
Antisocial vs prosocial
When game developers market their game code to other game developers
Shared commons & need for social connection & & attraction of advertisers
Flow & telescoping
36. ______ are the influences we experience constantly from our exposure to media messages?
Focus on steps in the process
Verbal violence
Discrimination and poverty impacting their lives
Process effects
37. When a digital game has been designed well & it delivers an experience to players through what?
Massively Multiplayer Online Role Playing Game
Localism
Flow & telescoping
Psychological & emotional & cognitive
38. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Real world vs media world
Dramas and situation comedies
More married women
Vertical
39. When creating a new tv series & producers must work around various constraints. What are some constraints?
Media deregulation
The creation & formulas & & the social values of consumers
Temporary
Many companies
40. What is efficiency?
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41. What are the two types of process effects?
Niche audiences
Relaxing regulations
Baseline and fluctuation
Media and personal
42. In tv & gays are what?
Deceptive
Harder
More likely to appear in comedies than dramas
Pay for placement
43. What are the two types of thinking?
Deregulation & change in content & lack of access
Regulate
Prescription drugs
Vertical and lateral
44. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Real world vs media world
Social and economic
An attitudinal-type effect
Media concentration & media deregulation
45. What are the two types of thinking?
Strong personal locus
Vertical and lateral
Prescription drugs
Crystalline & fluid
46. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
The typical level of risk for an effect
Localism
Media content
47. What are examples of baseline factors?
Public interest & prevention of monopolies & promoting diversity
Developmental maturity & knowledge structures & media exposure habits
Efficiency
Drama & comedy & romance & reality series
48. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Verbal violence
CEOs holding a greater concentration of power
Easily noticable
49. according to the textbook & _____ are more likely to be represented in the television world than the real world.
The media can provide us with information
People have control and control is decentralized
Websites that allow users to add & edit material
African Americans
50. Explain localism
Manifest and process
People have control and control is decentralized
Cultivation & reinforcement
Ownership rules are relaxed