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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When did the innovation stage for interactive media games begin?
Penetration
Federal Communications Commission
1950s
Concentration & consolidation & centralization
2. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Niche audiences
Conflict
65+ years of age
Promotes
3. What is fluctuation effect?
A temporary effect
Localism
Media concentration & media deregulation
Intentional
4. Like media programming companies & advertising agencies are also...
They are interactive
Field independency & type of intelligence & type of thinking & conceptual differentiation
Concentrated
Field independency & type of intelligence & type of thinking & conceptual differentation
5. What are the four genres in the formula?
Drama & comedy & romance & reality series
Medical workers
Desensitization
Stereotypes
6. interactive media games are In what stage of development?
Penetration
They eliminated the legal barrier to competition across markets
Conglomerate
Hawaiian word wikiwiki
7. What percent of a typical newspaper is advertising?
Temporary
Media and messages
World of Warcraft & $15 per month & an online game & most successful video game in the world
60%
8. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
When fewer people control the media& there's a narrow range of voices
Can be addictive
Cognitive
9. What is the most prevalent media effect?
Localism
Cognitive
Tragedy & mystery & action/horror
Advertisers manipulating us into buying things we don't need
10. There is a trend of ______________ of ownership in the media
Strong personal locus
Concentration
Focus on steps in the process
Concentration
11. What are the four genres in the formula?
Invisible & visible
Flow
Drama & comedy & romance & reality series
Vertical and lateral
12. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Influences
Media and messages
Manifest and process
13. What percentage of video games earn a profit?
Male
Field independency & type of intelligence & type of thinking & conceptual differentation
3%
Emotional
14. Many media effects are...
Relaxing regulations
Intentional
60%
Establish awareness of products & existence of products
15. What is the long-term emotional effect?
Toilets & schools & video games & etc.
Manifest and process
State
Desensitization
16. What occupation is more represented on tv?
High paid
They are interactive
Developmental maturity & knowledge structures & media exposure habits
Media concentration & media deregulation
17. When does invisible stereotyping occur?
Field independency
When whole segments of the population are ignored
Immediate and long-term
Toilets & schools & video games & etc.
18. What is a belief that control of important institutions should be in the hands of many through decentralization?
Shared commons & need for social connection & & attraction of advertisers
More likely to appear in comedies than dramas
Localism
Sex & violence & language & sexual orientation
19. What was significant about the Communications Act 1934?
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20. According to the _______________ is the most challenging medium for telling stories
People share their work through open web sites
Largest amount of knowledge
Text & television
State
21. Popular criticism about advertising includes what?
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22. What was it when ownership rules were relaxed?
Media concentration
Manifest effect
Intentional
3%
23. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
Positive because they are easy for viewers to recognize
Vertical and lateral
1950s
24. What is baseline effects?
Typical level of risk for an effect
When game developers market their game code to other game developers
Focus on steps in the process
When game developers market their game code to other game developers
25. 'Bad' language in the media is what?
They are interactive
Manifest effect
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Horizontal
26. What is the middleware market?
Individuals and society
Male
Physiological
When game developers market their game code to other game developers
27. What are the 3 media factors in fluctuation?
Typical level of risk for an event
Concentration & consolidation & centralization
Male
Content of messages & context of portrayals & cognitive complexity of content
28. People with the ___________________ learn the most from the media
Automaticy
Ads making implicit claims that cannot be tested for the truth
Institutions & society & individuals
Largest amount of knowledge
29. What is Web 2.0?
People share their work through open web sites
Confusing to the audience
By medium & society
Harder
30. What ethnicity is overrepresented on tv?
Recognize elements of the story
Federal Communications Commission
Whites
Immediate
31. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Pay for placement
Crysalline and fluid
Goals & drives
32. what happens in the media concentration?
Ownership rules are relaxed
Cognitive
Cultivation & reinforcement
Institutions
33. What are the three personal factors of fluctuation?
Antisocial vs prosocial
60%
People share their work through open web sites
Motivations & states & degree of identification
34. What are the three types of concentration?
Influence of automatic bodily systems & beyond our conscious control
Conflict
Broadcasters to serve the public interest & convenience & and necessity
Horizontal & vertical & conglomerate
35. What is tragedy used for?
Real world vs media world
Being immersed deeply in a task that they lose track of time and place
Immediate and long-term
To compare the tragic characters & make the audience feel better
36. What is efficiency?
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37. What is the process of flow?
Action must build up
1950s
Being immersed so deeply into a task so they lose track of all time and place
Create successful products
38. What two types of information is cognitive made up of?
Can be addictive
Niche audiences
Create successful products
Factual and social
39. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Media concentration & media deregulation
Media concentration
Horizontal
40. What occupation is more represented on tv?
Stereotypes
Factual and social
Concentration
High paid
41. What are the two timing factors?
More married women
Immediate and long-term
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Different from
42. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Motivations & states & degree of identification
Crystalline intelligence
By medium & society
43. What are the two types of responsibilites in advertising?
Social and economic
Automaticy
Sex & violence & language & sexual orientation
Manifest effect
44. What are the two types of factors in fluctuation?
Baseline & fluctuation
Conservative
Shared commons & need for social contact & attraction of advertisers
Media and personal
45. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Explorers & socializers & achievers & controllers
Media concentration & media deregulation
The media can provide us with information
46. Creators use the formula to do what?
Determines a person's media exposure habits
Create successful products
Antisocial vs prosocial
Psychological & emotional & cognitive
47. What is telescoping?
Strong personal locus
An informed decision
Automaticy
Focus on steps in the process
48. What was significant about the Communications Act 1934?
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49. What is subliminal advertising
An attitudinal-type effect
Explorers & socializers & achievers & controllers
Relates to the unconscious effects of advertising
Drama & comedy & romance & reality series
50. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Promotes
Cognitive
Prescription drugs