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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of factors in fluctuation?
Media concentration & media deregulation
Automaticy
Media and personal
Cultivation & reinforcement
2. What was the biggest deal between any two media companies?
Immediate and long-term
Hawaiian word wikiwiki
Viacom & CBS
Field independency
3. What are the two long-term attitudinal effects?
Fluid intelligence
Intentional
Cultivation & reinforcement
Male
4. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Media deregulation
Media and personal
High paid
Physiological
5. What are examples of baseline factors?
Concentration & consolidation & centralization
During an exposure to a particular message
Can be at risk & shaped by media & own life factors
Developmental maturity & knowledge structures & media exposure habits
6. The pattern of the population of television characters is ______ the pattern of people in the real world
Baseline and fluctuation
They eliminated the legal barrier to competition across markets
African Americans
Different from
7. What percentage of video games earn a profit?
3%
When you focus on the steps in the process
Attitudinal
Good vs evil
8. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Conglomerate
Deregulation & change in content & lack of access
Strong personal locus
9. What must happen during television before commercial break?
Federal Communications Commission
Toilets & schools & video games & etc.
Action must build up
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
10. What is an effect that happens during exposure to the media messages?
Discrimination and poverty impacting their lives
Institutions
Ownership rules are relaxed
Immediate
11. In the formula & What are the 2 constraints?
Shared commons & need for social networking & attraction of advertising support
Localism
When whole segments of the population are ignored
By medium & society
12. according to the textbook & which occupation is the most prevalent in the television world?
Relaxing regulations
Explorers & socializers & achievers & controllers
Emotional
Medical workers
13. What is fluctuation effect?
Field independency
Stereotypes
Deceptive
A temporary effect
14. According to the _______________ is the most challenging medium for telling stories
Text & television
People share their work through open web sites
Emotional
Concentration & consolidation & centralization
15. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Manifest effect
1950s
Small
World of Warcraft & $15 per month & an online game & most successful video game in the world
16. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Confusing to the audience
Toilets & schools & video games & etc.
Flow & telescoping
Cognitive
17. Values that are reflected in entertainment messages include what?
Happiness is found in having things
Localism
Concentration
The control of important institutions in the hads of all people
18. Describe baseline effects.
Condition audiences for repeat exposures
Displacement of other activities
Opportunities vs addictions & goals
Typical level of risk for an event
19. what type of health patterns are there?
Hawaiian word wikiwiki
Happiness is found in having things
Influences
Deceptive
20. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Manifest effect
6
Positive because they are easy for viewers to recognize
21. What is action/horror?
Good vs evil
Ads making implicit claims that cannot be tested for the truth
Sex & violence & language & sexual orientation
Antisocial vs prosocial
22. What is telescoping?
Invisible & visible
Media deregulation
Focus on steps in the process
6
23. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Emotional
Cognitive
An informed decision
Efficiency
24. What happens in the media deregulation?
Conglomerate
Intentional
Real world vs media world
They eliminated the legal barrier to competition across markets
25. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Try to solve the plot
Simplistic and objectionable ways
Crystalline & fluid
26. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Good vs evil
Viacom & CBS
Efficiency
27. What is flow?
Massively Multiplayer Online Role Playing Game
Being immersed deeply in a task that they lose track of time and place
Dramas and situation comedies
Concentrated
28. People who have a ________________ have more awareness of the effects process
Broadcasters to serve the public interest & convenience & and necessity
Strong personal locus
Localism and efficiency
Toilets & schools & video games & etc.
29. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Media and messages
Localism
CEOs holding a greater concentration of power
Flow
30. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
The creation & formulas & & the social values of consumers
Emotional
Broadcasters to serve the public interest & convenience & and necessity
Physiological
31. What is action/horror?
Horizontal & vertical & conglomerate
Macro-level effects
Text & television
Good vs evil
32. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
During an exposure to a particular message
Vertical and lateral
Massively Multiplayer Online Role Playing Game
33. What age is more represented on tv?
Efficiency
Field independency & type of intelligence & type of thinking & conceptual differentiation
Younger age
Regulate
34. The intended effects of ads include what?
Localism and efficiency
Establish awareness of products & existence of products
Regulate
Determines a person's media exposure habits
35. What are the four cognitive abilities?
Federal Communications Commission
Field independency & type of intelligence & type of thinking & conceptual differentation
Media concentration
Cultivation & reinforcement
36. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Crystalline & fluid
Explorers & socializers & achievers & controllers
Macro-level effects
37. Every day & our baseline of media effects what?
The control of important institutions in the hads of all people
Efficiency
Focus on steps in the process
Can be at risk & shaped by media & own life factors
38. What is localism?
The control of important institutions in the hads of all people
Institutions
Verbal violence
Public interest & prevention of monopolies & promoting diversity
39. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Displacement of other activities
Medical workers
The company that owns the platform also develops the games and distributes them
Media concentration & media deregulation
40. Explain localism
People have control and control is decentralized
Can be addictive
Institutions
Print vs tv news
41. What are the four cognitive abilities?
Invisible & visible
Field independency & type of intelligence & type of thinking & conceptual differentiation
Manifest and process
Discrimination and poverty impacting their lives
42. Unintentional effects often occur when we are in a state of...
Automaticy
Media concentration
The typical level of risk for an effect
Desensitization
43. what types of audiences have marketers of digital games identified as?
Concentrated
Good vs evil
Explorers & socializers & achievers & controllers
Psychological & emotional & cognitive
44. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
To compare the tragic characters & make the audience feel better
Immediate and long-term
Can be at risk & shaped by media & own life factors
45. What are the three elements to a general story formula?
Conflict & climax & resolution
Antisocial vs prosocial
1980s & 1990s
65+ years of age
46. People who have a ________________ have more awareness of the effects process
Harder
Baseline & fluctuation
Strong personal locus
Physiological
47. What are the two timing factors?
Emotional
Prescription drugs
Arcade games
Immediate and long-term
48. What is a baseline effect?
Can be addictive
The typical level of risk for an effect
Efficiency
Dramas and situation comedies
49. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Concentrated
Cognitive
Always occurring
50. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Conservative
Concentration & consolidation & centralization
Field independency