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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What did the Communications Act of 1934 require?
Displacement of other activities
Can be at risk & shaped by media & own life factors
Broadcasters to serve the public interest & convenience & and necessity
Verbal violence
2. What is a mystery?
Largest amount of knowledge
Prescription drugs
Try to solve the plot
Field independency & type of intelligence & type of thinking & conceptual differentiation
3. ______ are the influences we experience constantly from our exposure to media messages?
Crysalline and fluid
Process effects
Opportunities vs addictions & goals
During an exposure to a particular message
4. _______________ are societal changes that occur over a long period of time.
Macro-level effects
During an exposure to a particular message
Invisible & visible
Temporary
5. The intended effects of ads include what?
Goals & drives
Immediate
Action must build up
Establish awareness of products & existence of products
6. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
State
Federal Communications Commission
Stereotypes
Crystalline intelligence
7. What is baseline effects?
1950s
The media can provide us with information
Typical level of risk for an effect
Massively Multiplayer Online Role Playing Game
8. Describe product claims?
Confusing to the audience
Manifest and process
Goals & drives
People have control and control is decentralized
9. _______________ are societal changes that occur over a long period of time.
Always occurring
Macro-level effects
Crystalline intelligence
Easily noticable
10. What are the two timing factors?
Immediate and long-term
Macro-level effects
Developmental maturity & knowledge structures & media exposure habits
Manifest effect
11. Describe manifest effects?
Focus on steps in the process
Cultivation & reinforcement
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Easily noticable
12. What are the two types of thinking?
Physiological
Institutions
Cultivation & reinforcement
Vertical and lateral
13. What is action/horror?
Good vs evil
Tragedy & mystery & action/horror
Can be addictive
Conservative
14. What is WOW?
Vertical
Baseline & fluctuation
World of Warcraft & $15 per month & an online game & most successful video game in the world
Dramas and situation comedies
15. What is the way people group and classify things?
Horizontal
Conceptual differentiation
Concentrated
Process effects
16. What is the natural ability to distinguish the signal and the noise in any message?
Advertisers manipulating us into buying things we don't need
Being immersed so deeply into a task so they lose track of all time and place
Field independency
Whites
17. What are the two types of media effects?
Text & television
Easily noticable
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Manifest and process
18. What are the two main components in the demographics pattern?
Condition audiences for repeat exposures
Real world vs media world
Goals & drives
Media deregulation
19. Although African Americans are represented on television & portrayals rarely include....
High paid
More likely to appear in comedies than dramas
Drama & comedy & romance & reality series
Discrimination and poverty impacting their lives
20. Your _______ when you consume media content can alter your perception of and reaction to the content?
Always occurring
Shared commons & need for social connection & & attraction of advertisers
State
Typical level of risk for an event
21. Long-term effects are ________ to notice than immediate effects.
Macro-level effects
Determines a person's media exposure habits
Harder
6
22. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Manifest effect
People have control and control is decentralized
African Americans
Discrimination and poverty impacting their lives
23. ______ are the influences we experience constantly from our exposure to media messages?
Explorers & socializers & achievers & controllers
Process effects
Localism
An informed decision
24. When a digital game has been designed well & it delivers an experience to players through what?
Cognitive
Richer
Institutions
Flow & telescoping
25. What must happen during television before commercial break?
Required broadcasters to serve the public's interest & convenience & & necessity
Action must build up
Conservative
Try to solve the plot
26. What is a wiki?
Different from
When fewer people control the media& there's a narrow range of voices
Required broadcasters to serve the public's interest & convenience & & necessity
Websites that allow users to add & edit material
27. What are examples of baseline factors?
Field independency & type of intelligence & type of thinking & conceptual differentation
Horizontal & vertical & conglomerate
Baseline & fluctuation
Developmental maturity & knowledge structures & media exposure habits
28. What does a cognitive-effect means?
The media can provide us with information
Media concentration & media deregulation
Vertical and lateral
Temporary
29. What are the four cognitive abilities?
Temporary
Field independency & type of intelligence & type of thinking & conceptual differentation
The creation & formulas & & the social values of consumers
Being immersed so deeply into a task so they lose track of all time and place
30. What is the middleware market?
When game developers market their game code to other game developers
Promotes
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Strong personal locus
31. Playing interactive video games & particularly MMORPGs...
60%
Simplistic and objectionable ways
65+ years of age
Can be addictive
32. What are the two competing values?
Localism and efficiency
Typical level of risk for an event
Determines a person's media exposure habits
Explorers & socializers & achievers & controllers
33. What best reflects the effects the media has on us?
When fewer people control the media& there's a narrow range of voices
Print vs tv news
1950s
Always occurring
34. People with the ___________________ learn the most from the media
Largest amount of knowledge
Can be addictive
Vertical
1950s
35. Give an example of the content of messages
Deceptive
Antisocial vs prosocial
Public interest & prevention of monopolies & promoting diversity
Manifest effect
36. What age is more represented on tv?
Younger age
To compare the tragic characters & make the audience feel better
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Being immersed deeply in a task that they lose track of time and place
37. When did the innovation stage for interactive media games begin?
Media and personal
Drama & comedy & romance & reality series
60%
1950s
38. What are some examples of where advertisements can be found?
Good vs evil
Toilets & schools & video games & etc.
Tragedy & mystery & action/horror
African Americans
39. What was the biggest deal between any two media companies?
Viacom & CBS
Opinions & beliefs & and values
Emotional
During an exposure to a particular message
40. Explain localism
Crystalline & fluid
People have control and control is decentralized
Good vs evil
Viacom & CBS
41. What happens in the media deregulation?
Temporary
Institutions
Opportunities vs addictions & goals
They eliminated the legal barrier to competition across markets
42. The three forces that have shaped the development of the interactive mass media
Can be addictive
Regulate
Shared commons & need for social networking & attraction of advertising support
Attitudinal
43. What are the six main criticisms of advertising?
Automaticy
Institutions & society & individuals
Physiological
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
44. What does localism serve the needs of?
Richer
Institutions
Individuals and society
65+ years of age
45. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Positive because they are easy for viewers to recognize
Create successful products
Conceptual differentiation
46. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Try to solve the plot
Easily noticable
Physiological
Create successful products
47. Give an example of the content of messages
Developmental maturity & knowledge structures & media exposure habits
Create successful products
State
Antisocial vs prosocial
48. When does visible stereotyping occur?
Individuals and society
Simplistic and objectionable ways
6
Crystalline & fluid
49. What is our personal locus made up of?
The company that owns the platform also develops the games and distributes them
Goals & drives
Being immersed so deeply into a task so they lose track of all time and place
Shared commons & need for social connection & & attraction of advertisers
50. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Male
Media concentration & media deregulation
When fewer people control the media& there's a narrow range of voices
Horizontal