Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is telescoping?






2. What eliminated the legal barrier to competition across markets?






3. What does a cognitive-effect means?






4. Describe fluctuation effects.






5. What do megamergers result in?






6. What are the two types of thinking?






7. What are the two types of factors in fluctuation?






8. Describe fluctuation effects.






9. What is a mystery?






10. What are the two timing factors?






11. What gender is more popular on tv?






12. The three forces that have shaped the development of the interactive mass media






13. What ethnicity is overrepresented on tv?






14. When a digital game has been designed well & it delivers an experience to players through what?






15. Creators use the formula to do what?






16. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






17. What does MMORPG stand for?






18. What are the four cognitive abilities?






19. What are the two long-term attitudinal effects?






20. A macro-type media effect refers to what?






21. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






22. What is telescoping?






23. What is a mystery?






24. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






25. What is the long-term emotional effect?






26. What is the middleware market?






27. What is subliminal advertising






28. What is fluctuation effect?






29. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






30. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






31. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






32. People who have a ________________ have more awareness of the effects process






33. when one media company buys smaller companies of the same type & what type of concentration is this?






34. The media can have long and short term effects on what?






35. What are the four cognitive abilities?






36. what three forces shape the development of interactive media?






37. What happens in the media deregulation?






38. The business trend to consolidate has grown stronger than the government's impulse to...






39. Give an example of the content of messages






40. What marital status is more represented on tv?






41. Describe product claims?






42. What age is more represented on tv?






43. Describe manifest effects?






44. What are the six baseline influencing factors?






45. What socioeconomic status is more represented?






46. The video industry has 'a good deal of vertical integration'. What does this mean?






47. In what way (s) does advertising make us too materialistic?






48. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






49. What percent of a typical newspaper is advertising?






50. What is telescoping?