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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a baseline effect?
Field independency
Process effects
The typical level of risk for an effect
Many companies
2. What two types of information is cognitive made up of?
Factual and social
Small
Institutions
We keep asking for more products
3. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Positive because they are easy for viewers to recognize
When game developers market their game code to other game developers
Flow
Concentrated
4. What ethnicity is overrepresented on tv?
Whites
Cognitive
Emotional
African Americans
5. what type of health patterns are there?
African Americans
Can be at risk & shaped by media & own life factors
Print vs tv news
Deceptive
6. According to the _______________ is the most challenging medium for telling stories
Vertical and lateral
Stereotypes
Ads making implicit claims that cannot be tested for the truth
Text & television
7. When does visible stereotyping occur?
3%
Concentrated
Displacement of other activities
Simplistic and objectionable ways
8. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Macro-level effects
Vertical and lateral
The media can provide us with information
9. What is baseline effects?
To compare the tragic characters & make the audience feel better
Individuals and society
Typical level of risk for an effect
Wikis
10. What does localism serve the needs of?
Viacom & CBS
Websites that allow users to add & edit material
Many companies
Individuals and society
11. What are the two types of process effects?
Real world vs media world
Antisocial vs prosocial
Relates to the unconscious effects of advertising
Baseline and fluctuation
12. What is the natural ability to distinguish the signal and the noise in any message?
The control of important institutions in the hads of all people
Shared commons & need for social contact & attraction of advertisers
Field independency
Typical level of risk for an effect
13. What are the two types of intelligence?
Flow & telescoping
Crysalline and fluid
More married women
Flow & telescoping
14. Popular criticism about advertising includes what?
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15. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Massively Multiplayer Online Role Playing Game
Intentional
Unintentional effects
16. What are the six main criticisms of advertising?
Typical level of risk for an event
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Different from
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
17. What age is more represented on tv?
Crystalline intelligence
Relaxing regulations
Telescoping
Younger age
18. What are the two main forms of stereotyping?
Content of messages & context of portrayals & cognitive complexity of content
Promotes
Media and personal
Invisible & visible
19. What is action/horror?
Good vs evil
6
Focus on steps in the process
During an exposure to a particular message
20. What is WOW?
More likely to appear in comedies than dramas
World of Warcraft & $15 per month & an online game & most successful video game in the world
Advertisers manipulating us into buying things we don't need
Invisible & visible
21. In tv & gays are what?
Advertisers manipulating us into buying things we don't need
Social and economic
More likely to appear in comedies than dramas
Vertical and lateral
22. Your _______ when you consume media content can alter your perception of and reaction to the content?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Antisocial vs prosocial
Flow & telescoping
State
23. What are the four genres in the formula?
Media concentration & media deregulation
Vertical and lateral
Drama & comedy & romance & reality series
Verbal violence
24. What does MMORPG stand for?
Stereotypes
When game developers market their game code to other game developers
Massively Multiplayer Online Role Playing Game
CEOs holding a greater concentration of power
25. Unintentional effects often occur when we are in a state of...
Automaticy
Immediate and long-term
Goals & drives
The media can provide us with information
26. the rationale for regulation in broadcasting is based on what?
Whites
Deregulation & change in content & lack of access
Viacom & CBS
Public interest & prevention of monopolies & promoting diversity
27. In what way (s) does advertising make us too materialistic?
Deceptive
Prescription drugs
Motivations & states & degree of identification
We keep asking for more products
28. The number of ads for _______________ increases each year
Prescription drugs
Vertical
Public interest & prevention of monopolies & promoting diversity
World of Warcraft & $15 per month & an online game & most successful video game in the world
29. What are the two types of thinking?
Federal Communications Commission
Vertical and lateral
Shared commons & need for social networking & attraction of advertising support
Prescription drugs
30. what types of audiences have marketers of digital games identified as?
Media content
Many companies
Explorers & socializers & achievers & controllers
Tragedy & mystery & action/horror
31. What are the 3 developmental maturities?
Influences
People share their work through open web sites
Media concentration & media deregulation
Cognitive & emotional & moral
32. What are stereotypes on tv?
Whites
Positive because they are easy for viewers to recognize
3%
Promotes
33. What is the ability to memorize facts?
Crystalline intelligence
Baseline and fluctuation
By medium & society
Long-term
34. The intended effects of ads include what?
Drama & comedy & romance & reality series
Antisocial vs prosocial
Establish awareness of products & existence of products
Crystalline intelligence
35. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Concentration
Arcade games
Localism
To compare the tragic characters & make the audience feel better
36. what happens in the media concentration?
Individuals and society
Immediate and long-term
Influence of automatic bodily systems & beyond our conscious control
Ownership rules are relaxed
37. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
An attitudinal-type effect
Institutions
They are interactive
38. What does localism serve the needs of?
Opportunities vs addictions & goals
Macro-level effects
Individuals and society
Massively Multiplayer Online Role Playing Game
39. What is telescoping?
Social and economic
When you focus on the steps in the process
Crystalline intelligence
Determines a person's media exposure habits
40. What do megamergers result in?
CEOs holding a greater concentration of power
Confusing to the audience
Different from
Immediate and long-term
41. What government organization monitors tv and radio programming to determine if it is obscene or not?
Establish awareness of products & existence of products
Federal Communications Commission
Determines a person's media exposure habits
Shared commons & need for social contact & attraction of advertisers
42. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Social and economic
When game developers market their game code to other game developers
African Americans
Psychological & emotional & cognitive
43. What is localism?
Promotes
More likely to appear in comedies than dramas
The control of important institutions in the hads of all people
1950s
44. 'Bad' language in the media is what?
Viacom & CBS
When fewer people control the media& there's a narrow range of voices
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Media and messages
45. Which type of violence is most prevalent on television?
Public interest & prevention of monopolies & promoting diversity
Public interest & prevention of monopolies & promoting diversity
60%
Verbal violence
46. What is telescoping?
Localism and efficiency
They are interactive
When you focus on the steps in the process
Desensitization
47. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Websites that allow users to add & edit material
More married women
Penetration
Physiological
48. when one media company buys smaller companies of the same type & what type of concentration is this?
Desensitization
Required broadcasters to serve the public's interest & convenience & & necessity
Telescoping
Horizontal
49. What is our personal locus made up of?
Crystalline & fluid
Field independency
Goals & drives
Relates to the unconscious effects of advertising
50. The pattern of the population of television characters is ______ the pattern of people in the real world
Horizontal & vertical & conglomerate
More likely to appear in comedies than dramas
Different from
60%