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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do media exposure habits focus its attention on?
Male
Field independency & type of intelligence & type of thinking & conceptual differentiation
Media and messages
Shared commons & need for social networking & attraction of advertising support
2. The media can have long and short term effects on what?
Vertical and lateral
Institutions & society & individuals
World of Warcraft & $15 per month & an online game & most successful video game in the world
Cognitive & emotional & moral
3. What are the two timing factors?
Deregulation & change in content & lack of access
Immediate and long-term
The typical level of risk for an effect
Promotes
4. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Crystalline intelligence
Influences
Manifest effect
State
5. What is fluctuation effect?
Cognitive
A temporary effect
Cognitive & emotional & moral
Pay for placement
6. The business trend to consolidate has grown stronger than the government's impulse to...
State
Sex & violence & language & sexual orientation
Can be addictive
Regulate
7. What are the two competing values?
We keep asking for more products
Crystalline & fluid
Richer
Localism and efficiency
8. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Antisocial vs prosocial
Field independency & type of intelligence & type of thinking & conceptual differentation
Conservative
Emotional
9. What percent of a typical newspaper is advertising?
Different from
60%
Conflict
The company that owns the platform also develops the games and distributes them
10. Describe baseline effects.
Wikis
Vertical
Being immersed deeply in a task that they lose track of time and place
Typical level of risk for an event
11. A macro-type media effect refers to what?
Institutions
World of Warcraft & $15 per month & an online game & most successful video game in the world
Manifest effect
Emotional
12. What is action/horror?
Ads making implicit claims that cannot be tested for the truth
Harder
Horizontal
Good vs evil
13. What best reflects the effects the media has on us?
Simplistic and objectionable ways
Vertical
Federal Communications Commission
Always occurring
14. What is a mystery?
Manifest and process
Stereotypes
Invisible & visible
Try to solve the plot
15. What percentage of video games earn a profit?
3%
Physiological
Positive because they are easy for viewers to recognize
Can be at risk & shaped by media & own life factors
16. Creators use the formula to do what?
Cognitive
More married women
Create successful products
Required broadcasters to serve the public's interest & convenience & & necessity
17. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
When fewer people control the media& there's a narrow range of voices
Hawaiian word wikiwiki
Long-term
Displacement of other activities
18. when one media company buys smaller companies of the same type & what type of concentration is this?
Immediate
Horizontal
Media and messages
Advertisers manipulating us into buying things we don't need
19. When creating a new tv series & producers must work around various constraints. What are some constraints?
Positive because they are easy for viewers to recognize
Individuals and society
The creation & formulas & & the social values of consumers
Physiological
20. What must happen during television before commercial break?
State of mind & motivation & & degree of identification
Action must build up
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Crystalline & fluid
21. What is baseline effects?
Text & television
Field independency
Localism
Typical level of risk for an effect
22. What does a cognitive-effect means?
Baseline & fluctuation
Medical workers
Explorers & socializers & achievers & controllers
The media can provide us with information
23. what force competes against the ethnic of localism?
Strong personal locus
Sex & violence & language & sexual orientation
Efficiency
State
24. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Action must build up
Toilets & schools & video games & etc.
Public interest & prevention of monopolies & promoting diversity
Conglomerate
25. What was the biggest deal between any two media companies?
Try to solve the plot
Media and messages
Determines a person's media exposure habits
Viacom & CBS
26. What was it when ownership rules were relaxed?
Action must build up
Media concentration
Opportunities vs addictions & goals
Being immersed so deeply into a task so they lose track of all time and place
27. What are some fluctuation factors?
Simplistic and objectionable ways
State of mind & motivation & & degree of identification
Relates to the unconscious effects of advertising
Deceptive
28. What best reflects the effects the media has on us?
Try to solve the plot
Individuals and society
Cognitive
Always occurring
29. What is WOW?
High paid
World of Warcraft & $15 per month & an online game & most successful video game in the world
Influences
CEOs holding a greater concentration of power
30. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
When game developers market their game code to other game developers
Field independency
Media content
31. according to the textbook & which occupation is the most prevalent in the television world?
Being immersed deeply in a task that they lose track of time and place
Medical workers
By medium & society
Field independency
32. What are the two main forms of stereotyping?
Invisible & visible
Crysalline and fluid
Being immersed deeply in a task that they lose track of time and place
The typical level of risk for an effect
33. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Baseline & fluctuation
Manifest and process
Influences
World of Warcraft & $15 per month & an online game & most successful video game in the world
34. What does the personal locus do?
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35. Many media effects are...
Ownership rules are relaxed
Intentional
Baseline and fluctuation
Crysalline and fluid
36. If you cry during a film & you are experiencing what type of effect?
People share their work through open web sites
Influences
Emotional
Baseline & fluctuation
37. _______________ are societal changes that occur over a long period of time.
Dramas and situation comedies
Regulate
Strong personal locus
Macro-level effects
38. What are examples of baseline factors?
Conservative
Establish awareness of products & existence of products
Developmental maturity & knowledge structures & media exposure habits
Create successful products
39. What are the two main forms of stereotyping?
Invisible & visible
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Field independency & type of intelligence & type of thinking & conceptual differentation
Richer
40. What are the 3 subgenres of drama?
Arcade games
Tragedy & mystery & action/horror
The typical level of risk for an effect
Good vs evil
41. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Hawaiian word wikiwiki
State
Attitudinal
Manifest and process
42. The three forces that have shaped the development of the interactive mass media
Advertisers manipulating us into buying things we don't need
Shared commons & need for social networking & attraction of advertising support
Crystalline & fluid
Motivations & states & degree of identification
43. What eliminated the legal barrier to competition across markets?
Media concentration
Crystalline intelligence
Conceptual differentiation
Media deregulation
44. What is a baseline effect?
Verbal violence
The typical level of risk for an effect
Broadcasters to serve the public interest & convenience & and necessity
Horizontal
45. Which type of violence is most prevalent on television?
Verbal violence
Invisible & visible
Flow
Crystalline & fluid
46. Playing interactive video games & particularly MMORPGs...
60%
Can be addictive
Long-term
Field independency & type of intelligence & type of thinking & conceptual differentiation
47. Your _______ when you consume media content can alter your perception of and reaction to the content?
Text & television
State
They eliminated the legal barrier to competition across markets
1980s & 1990s
48. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
A temporary effect
World of Warcraft & $15 per month & an online game & most successful video game in the world
65+ years of age
6
49. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Shared commons & need for social contact & attraction of advertisers
Concentration & consolidation & centralization
Media concentration & media deregulation
Desensitization
50. What is a mystery?
Try to solve the plot
More married women
Cognitive & emotional & moral
Baseline and fluctuation