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Media Literacy
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Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What occupation is more represented on tv?
High paid
Typical level of risk for an event
The media can provide us with information
Different from
2. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Vertical
The media can provide us with information
Manifest effect
Advertisers manipulating us into buying things we don't need
3. What are the three elements to a general story formula?
During an exposure to a particular message
Conflict & climax & resolution
Whites
Conglomerate
4. ______ are the influences we experience constantly from our exposure to media messages?
Manifest and process
Richer
Process effects
Media concentration & media deregulation
5. When does invisible stereotyping occur?
When whole segments of the population are ignored
Emotional
Conflict & climax & resolution
Relates to the unconscious effects of advertising
6. Consumers use the formula to do what?
Stereotypes
More married women
Recognize elements of the story
Goals & drives
7. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
They are interactive
Simplistic and objectionable ways
Displacement of other activities
Manifest effect
8. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Discrimination and poverty impacting their lives
Flow & telescoping
Concentration & consolidation & centralization
Influences
9. What was the first form of media games?
Regulate
Arcade games
Tragedy & mystery & action/horror
Baseline and fluctuation
10. What is the way people group and classify things?
Largest amount of knowledge
Verbal violence
Institutions & society & individuals
Conceptual differentiation
11. What does a cognitive-effect means?
The media can provide us with information
Massively Multiplayer Online Role Playing Game
Unintentional effects
Try to solve the plot
12. What is a wiki?
More married women
Cognitive & emotional & moral
The company that owns the platform also develops the games and distributes them
Websites that allow users to add & edit material
13. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Concentration & consolidation & centralization
Macro-level effects
Ownership rules are relaxed
14. What are the two timing factors?
Automaticy
The media can provide us with information
Stereotypes
Immediate and long-term
15. what types of audiences have marketers of digital games identified as?
Unintentional effects
Relaxing regulations
Flow
Explorers & socializers & achievers & controllers
16. _______________ are societal changes that occur over a long period of time.
Conglomerate
Emotional
Positive because they are easy for viewers to recognize
Macro-level effects
17. Long-term effects are ________ to notice than immediate effects.
Harder
Tragedy & mystery & action/horror
Immediate and long-term
Concentration & consolidation & centralization
18. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Stereotypes
Flow
Telescoping
Ownership rules are relaxed
19. The intended effects of ads include what?
State
Establish awareness of products & existence of products
During an exposure to a particular message
Crysalline and fluid
20. Over time & the government has been _______________ with regard to who controls the media
3%
Social and economic
Can be addictive
Relaxing regulations
21. 'Bad' language in the media is what?
Drama & comedy & romance & reality series
Macro-level effects
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Relates to the unconscious effects of advertising
22. In order to appeal to audiences & most stories begin with what?
To compare the tragic characters & make the audience feel better
Media concentration
Concentration & consolidation & centralization
Conflict
23. _______________ frequently occur when you are in a state of automaticity.
Conservative
Unintentional effects
More married women
Conflict
24. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Many companies
Being immersed deeply in a task that they lose track of time and place
Immediate
25. What are the four genres in the formula?
Media concentration & media deregulation
Institutions & society & individuals
Drama & comedy & romance & reality series
Social and economic
26. It is clear that the media is completely controlled by what?
Small
Many companies
Wikis
Emotional
27. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Deceptive
Focus on steps in the process
Process effects
28. Describe fluctuation effects.
By medium & society
Can be addictive
Temporary
World of Warcraft & $15 per month & an online game & most successful video game in the world
29. What government organization monitors tv and radio programming to determine if it is obscene or not?
Media and messages
Cultivation & reinforcement
Federal Communications Commission
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
30. People with the ___________________ learn the most from the media
When fewer people control the media& there's a narrow range of voices
Crystalline & fluid
Largest amount of knowledge
Small
31. What is the ability to memorize facts?
By medium & society
Flow & telescoping
Crystalline intelligence
Invisible & visible
32. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Ads making implicit claims that cannot be tested for the truth
They eliminated the legal barrier to competition across markets
Strong personal locus
33. What eliminated the legal barrier to competition across markets?
Media deregulation
Dramas and situation comedies
Macro-level effects
Create successful products
34. Like media programming companies & advertising agencies are also...
Establish awareness of products & existence of products
65+ years of age
Concentrated
Sex & violence & language & sexual orientation
35. What is an effect that happens during exposure to the media messages?
The typical level of risk for an effect
Immediate
Cognitive
Focus on steps in the process
36. What gender is more popular on tv?
High paid
Pay for placement
Male
Hawaiian word wikiwiki
37. What is an effect that happens during exposure to the media messages?
Focus on steps in the process
Immediate
Real world vs media world
Action must build up
38. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Concentration
High paid
Manifest effect
39. What is the ability to memorize facts?
6
Wikis
More likely to appear in comedies than dramas
Crystalline intelligence
40. When creating a new tv series & producers must work around various constraints. What are some constraints?
Concentrated
The typical level of risk for an effect
Conglomerate
The creation & formulas & & the social values of consumers
41. Give an example of the content of messages
Drama & comedy & romance & reality series
Antisocial vs prosocial
Always occurring
Deregulation & change in content & lack of access
42. People who have a ________________ have more awareness of the effects process
Medical workers
Localism and efficiency
Baseline & fluctuation
Strong personal locus
43. What best reflects the effects the media has on us?
Conglomerate
Create successful products
Always occurring
Macro-level effects
44. When does visible stereotyping occur?
Federal Communications Commission
Simplistic and objectionable ways
Desensitization
Media concentration
45. Playing interactive video games & particularly MMORPGs...
Media concentration
Hawaiian word wikiwiki
Can be addictive
The company that owns the platform also develops the games and distributes them
46. What are the two main components in the demographics pattern?
Emotional
Younger age
Goals & drives
Real world vs media world
47. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
A digital game player's focus on steps in the process
Long-term
Print vs tv news
48. What are the two types of responsibilites in advertising?
Social and economic
Media deregulation
Efficiency
Determines a person's media exposure habits
49. What are the two types of factors in fluctuation?
Conflict
Media and personal
They eliminated the legal barrier to competition across markets
Print vs tv news
50. What are the four controversial content elements?
Institutions
Long-term
Many companies
Sex & violence & language & sexual orientation
Can you answer 50 questions in 15 minutes?
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