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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The three forces that have shaped the development of the interactive mass media






2. Describe manifest effects?






3. What are the three personal factors of fluctuation?






4. What are the two types of process effects?






5. Who does marketing target?






6. What is an effect that happens during exposure to the media messages?






7. When a digital game has been designed well & it delivers an experience to players through what?






8. What are the two main forms of stereotyping?






9. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






10. What are the two main forms of stereotyping?






11. Over time & the government has been _______________ with regard to who controls the media






12. What is telescoping?






13. The pattern of the population of television characters is ______ the pattern of people in the real world






14. What are the two types of responsibilites in advertising?






15. Like media programming companies & advertising agencies are also...






16. What do media exposure habits focus its attention on?






17. What are the 3 media factors in fluctuation?






18. Give an example of the content of messages






19. ______ are the influences we experience constantly from our exposure to media messages?






20. What is the ability to memorize facts?






21. What are the three parts of efficiency?






22. What are the two major effects from the telecommunications competition & deregulation act of 1996?






23. Media ownership has big impact on...






24. What was the first form of media games?






25. In order to appeal to audiences & most stories begin with what?






26. What is the middleware market?






27. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






28. Popular criticism about advertising includes what?

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29. What is localism?






30. In what 6 ways is advertising deceptive?






31. Consumers use the formula to do what?






32. What are the six main criticisms of advertising?






33. What is puffery?






34. The number of ads for _______________ increases each year






35. What are stereotypes on tv?






36. What does attitudinal effects create and shape?






37. What must happen during television before commercial break?






38. What is one of the characteristics that differentiate mass media games or video games from other mass media?






39. What is a baseline effect?






40. What are characteristics that have shaped the development of interactive media?






41. What are the two types of factors in fluctuation?






42. Describe product claims?






43. What are the two long-term attitudinal effects?






44. What are the 3 developmental maturities?






45. What two types of information is cognitive made up of?






46. The video industry has 'a good deal of vertical integration'. What does this mean?






47. Describe baseline effects.






48. What are the two competing values?






49. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






50. Where does the term wiki come from?