Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What occupation is more represented on tv?






2. What must happen during television before commercial break?






3. What are the two types of thinking?






4. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






5. Creators use the formula to do what?






6. What is the process of flow?






7. What socioeconomic status is more represented?






8. Media ownership has big impact on...






9. In order to appeal to audiences & most stories begin with what?






10. What occupation is more represented on tv?






11. In order to become media literate in interactive media & what do we need to establish?






12. In what way (s) does advertising make us too materialistic?






13. What is efficiency?

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14. what types of audiences have marketers of digital games identified as?






15. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






16. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






17. What are the four cognitive abilities?






18. The internet is considered a viral spiral because it _________ innovation due to its network structure






19. What are the three parts of efficiency?






20. What happens in the media deregulation?






21. _______________ are societal changes that occur over a long period of time.






22. What are the two long-term attitudinal effects?






23. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






24. Give an example of the content of messages






25. People who have a ________________ have more awareness of the effects process






26. What is the natural ability to distinguish the signal and the noise in any message?






27. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






28. What do media exposure habits focus its attention on?






29. In what way (s) does advertising make us too materialistic?






30. What are the two types of intelligence?






31. Playing interactive video games & particularly MMORPGs...






32. What is a mystery?






33. What is telescoping?






34. What are the two types of responsibilites in advertising?






35. The pattern of the population of television characters is ______ the pattern of people in the real world






36. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






37. Values that are reflected in entertainment messages include what?






38. When did the innovation stage for interactive media games begin?






39. What best reflects the effects the media has on us?






40. What percent of a typical newspaper is advertising?






41. What do megamergers result in?






42. What are the two types of media effects?






43. What is puffery?






44. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






45. The business trend to consolidate has grown stronger than the government's impulse to...






46. Over time & the government has been _______________ with regard to who controls the media






47. Every day & our baseline of media effects what?






48. Unintentional effects often occur when we are in a state of...






49. Values that are reflected in entertainment messages include what?






50. What is telescoping?