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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Playing interactive video games & particularly MMORPGs...
Can be addictive
Antisocial vs prosocial
Niche audiences
Invisible & visible
2. Describe product claims?
Confusing to the audience
Media concentration & media deregulation
Easily noticable
Institutions
3. What is efficiency?
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4. What two types of information is cognitive made up of?
Male
Displacement of other activities
Factual and social
Flow
5. What best reflects the effects the media has on us?
State of mind & motivation & & degree of identification
Always occurring
65+ years of age
Physiological
6. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Macro-level effects
By medium & society
Relaxing regulations
7. What is the ability to memorize facts?
Crystalline intelligence
Print vs tv news
By medium & society
Localism and efficiency
8. What age is more represented on tv?
Immediate
People share their work through open web sites
Typical level of risk for an event
Younger age
9. What gender is more popular on tv?
Psychological & emotional & cognitive
Opinions & beliefs & and values
Male
Drama & comedy & romance & reality series
10. What are the two competing values?
Viacom & CBS
Shared commons & need for social connection & & attraction of advertisers
Localism and efficiency
Horizontal & vertical & conglomerate
11. Who does marketing target?
Penetration
1980s & 1990s
Niche audiences
Field independency & type of intelligence & type of thinking & conceptual differentation
12. In what way (s) does advertising make us too materialistic?
They eliminated the legal barrier to competition across markets
We keep asking for more products
Factual and social
Crystalline & fluid
13. What do megamergers result in?
Relates to the unconscious effects of advertising
CEOs holding a greater concentration of power
Small
Regulate
14. What is Web 2.0?
Required broadcasters to serve the public's interest & convenience & & necessity
People share their work through open web sites
Explorers & socializers & achievers & controllers
Confusing to the audience
15. If you cry during a film & you are experiencing what type of effect?
Cultivation & reinforcement
Emotional
Displacement of other activities
Hawaiian word wikiwiki
16. Describe manifest effects?
Easily noticable
Always occurring
Real world vs media world
Prescription drugs
17. Consumers use the formula to do what?
Recognize elements of the story
Largest amount of knowledge
Media content
Immediate and long-term
18. 'Bad' language in the media is what?
Federal Communications Commission
Penetration
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Long-term
19. What does localism serve the needs of?
The typical level of risk for an effect
Real world vs media world
Crystalline intelligence
Individuals and society
20. The intended effects of ads include what?
Required broadcasters to serve the public's interest & convenience & & necessity
An attitudinal-type effect
Establish awareness of products & existence of products
Localism
21. Like media programming companies & advertising agencies are also...
A temporary effect
Factual and social
Conservative
Concentrated
22. When creating a new tv series & producers must work around various constraints. What are some constraints?
Small
Vertical and lateral
Can be at risk & shaped by media & own life factors
The creation & formulas & & the social values of consumers
23. What is the way people group and classify things?
State
Stereotypes
Create successful products
Conceptual differentiation
24. What is the middleware market?
Media deregulation
3%
When game developers market their game code to other game developers
A digital game player's focus on steps in the process
25. What did the Communications Act of 1934 require?
Stereotypes
A digital game player's focus on steps in the process
A temporary effect
Broadcasters to serve the public interest & convenience & and necessity
26. What are the four controversial content elements?
People share their work through open web sites
Cultivation & reinforcement
Media deregulation
Sex & violence & language & sexual orientation
27. What is telescoping?
Hawaiian word wikiwiki
Focus on steps in the process
Invisible & visible
Conglomerate
28. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Media concentration & media deregulation
Harder
Motivations & states & degree of identification
29. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Strong personal locus
Create successful products
30. Consumers use the formula to do what?
Opportunities vs addictions & goals
Media concentration & media deregulation
Recognize elements of the story
Stereotypes
31. What do interactive games have the power to do?
Condition audiences for repeat exposures
Drama & comedy & romance & reality series
Vertical
Relates to the unconscious effects of advertising
32. What marital status is more represented on tv?
Simplistic and objectionable ways
More married women
Flow & telescoping
State
33. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Localism
Media and personal
African Americans
An informed decision
34. In the formula & What are the 2 constraints?
Can be at risk & shaped by media & own life factors
By medium & society
Influence of automatic bodily systems & beyond our conscious control
Long-term
35. What is a mystery?
Telescoping
Vertical and lateral
Pay for placement
Try to solve the plot
36. What best reflects the effects the media has on us?
Shared commons & need for social connection & & attraction of advertisers
The company that owns the platform also develops the games and distributes them
Sex & violence & language & sexual orientation
Always occurring
37. What is the natural ability to distinguish the signal and the noise in any message?
Many companies
Deceptive
Field independency
Ownership rules are relaxed
38. In what 6 ways is advertising deceptive?
Richer
Text & television
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media and personal
39. The number of ads for _______________ increases each year
Prescription drugs
Localism
Institutions & society & individuals
Male
40. What is baseline effects?
High paid
Content of messages & context of portrayals & cognitive complexity of content
Horizontal & vertical & conglomerate
Typical level of risk for an effect
41. What are the two types of intelligence?
Crystalline & fluid
Try to solve the plot
Create successful products
African Americans
42. The media can have long and short term effects on what?
Physiological
Easily noticable
Institutions & society & individuals
Field independency
43. What do media exposure habits focus its attention on?
Horizontal
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Field independency
Media and messages
44. What are stereotypes on tv?
Medical workers
Goals & drives
Positive because they are easy for viewers to recognize
The typical level of risk for an effect
45. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Automaticy
Tragedy & mystery & action/horror
Whites
65+ years of age
46. What is efficiency?
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47. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Vertical and lateral
World of Warcraft & $15 per month & an online game & most successful video game in the world
Cognitive
Establish awareness of products & existence of products
48. It is clear that the media is completely controlled by what?
Text & television
Media and personal
Many companies
A temporary effect
49. What are the two types of intelligence?
Sex & violence & language & sexual orientation
Crysalline and fluid
Federal Communications Commission
Deregulation & change in content & lack of access
50. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Cognitive
Simplistic and objectionable ways
An attitudinal-type effect
Goals & drives