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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is efficiency?
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2. what force competes against the ethnic of localism?
Easily noticable
Typical level of risk for an effect
Vertical and lateral
Efficiency
3. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Shared commons & need for social contact & attraction of advertisers
Localism and efficiency
Conflict
Cognitive
4. What is the way people group and classify things?
Regulate
Conceptual differentiation
State of mind & motivation & & degree of identification
The control of important institutions in the hads of all people
5. What happens in the media deregulation?
An informed decision
Medical workers
They eliminated the legal barrier to competition across markets
Field independency
6. In what 6 ways is advertising deceptive?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
1950s
Required broadcasters to serve the public's interest & convenience & & necessity
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
7. Long-term effects are ________ to notice than immediate effects.
Harder
Print vs tv news
Manifest and process
Explorers & socializers & achievers & controllers
8. Every day & our baseline of media effects what?
Niche audiences
Can be at risk & shaped by media & own life factors
Small
Positive because they are easy for viewers to recognize
9. What was the biggest deal between any two media companies?
More married women
Goals & drives
Viacom & CBS
People share their work through open web sites
10. Give an example of the content of messages
Influences
Antisocial vs prosocial
The media can provide us with information
Action must build up
11. the rationale for regulation in broadcasting is based on what?
Verbal violence
Attitudinal
Public interest & prevention of monopolies & promoting diversity
Cognitive
12. according to the textbook & which occupation is the most prevalent in the television world?
Shared commons & need for social connection & & attraction of advertisers
Vertical
Richer
Medical workers
13. Long-term effects are ________ to notice than immediate effects.
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Public interest & prevention of monopolies & promoting diversity
Harder
Factual and social
14. What are examples of baseline factors?
Crysalline and fluid
Condition audiences for repeat exposures
Developmental maturity & knowledge structures & media exposure habits
Intentional
15. What occupation is more represented on tv?
Manifest and process
More married women
High paid
Influences
16. What does attitudinal effects create and shape?
Institutions
Antisocial vs prosocial
Media concentration
Opinions & beliefs & and values
17. What eliminated the legal barrier to competition across markets?
Being immersed deeply in a task that they lose track of time and place
More married women
Media deregulation
Psychological & emotional & cognitive
18. What does the personal locus do?
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19. Values that are reflected in entertainment messages include what?
Wikis
Younger age
Media and personal
Happiness is found in having things
20. What are the 3 subgenres of drama?
Always occurring
Tragedy & mystery & action/horror
Immediate
Relaxing regulations
21. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Field independency
Localism
Temporary
Cognitive
22. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Manifest and process
Small
6
Promotes
23. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
Many companies
Content of messages & context of portrayals & cognitive complexity of content
Emotional
24. What are the 3 developmental maturities?
Conceptual differentiation
Baseline & fluctuation
Cognitive & emotional & moral
When game developers market their game code to other game developers
25. Media ownership has big impact on...
Conservative
Crystalline intelligence
Create successful products
Media content
26. the rationale for regulation in broadcasting is based on what?
Concentration
Relates to the unconscious effects of advertising
Being immersed deeply in a task that they lose track of time and place
Public interest & prevention of monopolies & promoting diversity
27. ______ are the influences we experience constantly from our exposure to media messages?
Explorers & socializers & achievers & controllers
Can be addictive
An attitudinal-type effect
Process effects
28. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Localism
Easily noticable
Efficiency
6
29. What are the two types of process effects?
The control of important institutions in the hads of all people
Baseline and fluctuation
Media and messages
Verbal violence
30. What do megamergers result in?
Try to solve the plot
CEOs holding a greater concentration of power
Shared commons & need for social networking & attraction of advertising support
Temporary
31. What are stereotypes on tv?
Flow & telescoping
Positive because they are easy for viewers to recognize
People have control and control is decentralized
Confusing to the audience
32. What age is more represented on tv?
Horizontal
Younger age
Flow & telescoping
Broadcasters to serve the public interest & convenience & and necessity
33. What is flow?
Determines a person's media exposure habits
Media deregulation
Being immersed deeply in a task that they lose track of time and place
Dramas and situation comedies
34. what force competes against the ethnic of localism?
Efficiency
Establish awareness of products & existence of products
Field independency
Condition audiences for repeat exposures
35. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Explorers & socializers & achievers & controllers
Intentional
36. What occupation is more represented on tv?
By medium & society
Antisocial vs prosocial
Advertisers manipulating us into buying things we don't need
High paid
37. People with the ___________________ learn the most from the media
65+ years of age
Relaxing regulations
Largest amount of knowledge
Deceptive
38. What two types of information is cognitive made up of?
Tragedy & mystery & action/horror
Factual and social
Male
Influence of automatic bodily systems & beyond our conscious control
39. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Conceptual differentiation
Small
Institutions
Deregulation & change in content & lack of access
40. What was significant about the Communications Act 1934?
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41. What are the three parts of efficiency?
Influence of automatic bodily systems & beyond our conscious control
Process effects
Stereotypes
Concentration & consolidation & centralization
42. what type of health patterns are there?
60%
Deceptive
Cognitive
Media and messages
43. What is telescoping?
Typical level of risk for an effect
Male
Can be addictive
When you focus on the steps in the process
44. If you cry during a film & you are experiencing what type of effect?
Ads making implicit claims that cannot be tested for the truth
Influences
Vertical and lateral
Emotional
45. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
When fewer people control the media& there's a narrow range of voices
We keep asking for more products
Conservative
A digital game player's focus on steps in the process
46. What are the two main forms of stereotyping?
Invisible & visible
When you focus on the steps in the process
Viacom & CBS
Determines a person's media exposure habits
47. What is efficiency?
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48. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Physiological
Typical level of risk for an event
Emotional
State of mind & motivation & & degree of identification
49. What best reflects the effects the media has on us?
Shared commons & need for social networking & attraction of advertising support
Always occurring
Efficiency
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
50. What socioeconomic status is more represented?
Unintentional effects
Deregulation & change in content & lack of access
Typical level of risk for an effect
Richer