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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Localism and efficiency
Conservative
Influences
2. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Conceptual differentiation
Viacom & CBS
When game developers market their game code to other game developers
Attitudinal
3. What are the two types of intelligence?
Crysalline and fluid
Cultivation & reinforcement
By medium & society
State
4. What eliminated the legal barrier to competition across markets?
Crysalline and fluid
Media deregulation
Institutions & society & individuals
The control of important institutions in the hads of all people
5. What does attitudinal effects create and shape?
Efficiency
Localism
Stereotypes
Opinions & beliefs & and values
6. what type of health patterns are there?
Baseline and fluctuation
Long-term
Deceptive
Horizontal
7. What is the long-term behavioral effect?
Displacement of other activities
Tragedy & mystery & action/horror
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Opportunities vs addictions & goals
8. Describe baseline effects.
Field independency & type of intelligence & type of thinking & conceptual differentation
Typical level of risk for an event
Establish awareness of products & existence of products
Action must build up
9. what force competes against the ethnic of localism?
Efficiency
A digital game player's focus on steps in the process
When whole segments of the population are ignored
Media and messages
10. What does a cognitive-effect means?
Being immersed deeply in a task that they lose track of time and place
The media can provide us with information
An informed decision
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
11. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
To compare the tragic characters & make the audience feel better
Localism and efficiency
Deceptive
12. when does immediate effects occur?
More married women
During an exposure to a particular message
Real world vs media world
Verbal violence
13. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Can be addictive
Attitudinal
Individuals and society
14. What are the three parts of efficiency?
Influences
Long-term
Concentration & consolidation & centralization
Influence of automatic bodily systems & beyond our conscious control
15. What are the six baseline influencing factors?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Localism
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Displacement of other activities
16. What is Web 2.0?
Confusing to the audience
Many companies
Real world vs media world
People share their work through open web sites
17. The intended effects of ads include what?
Broadcasters to serve the public interest & convenience & and necessity
Small
Different from
Establish awareness of products & existence of products
18. What are the three states of personal factors in fluctuation?
Viacom & CBS
Psychological & emotional & cognitive
Harder
Wikis
19. Like other media & the internet is now mature enough to suffer from...
Temporary
Concentration
Media concentration & media deregulation
Telescoping
20. What are the three parts of efficiency?
Easily noticable
Required broadcasters to serve the public's interest & convenience & & necessity
Crysalline and fluid
Concentration & consolidation & centralization
21. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Individuals and society
Fluid intelligence
An attitudinal-type effect
To compare the tragic characters & make the audience feel better
22. ________ are beneficial because they allow for the creation of collective knowledge
Many companies
Good vs evil
When whole segments of the population are ignored
Wikis
23. When a digital game has been designed well & it delivers an experience to players through what?
Media and messages
Individuals and society
Flow & telescoping
Manifest effect
24. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Media concentration & media deregulation
An informed decision
Efficiency
Field independency
25. What is WOW?
Immediate
Immediate
World of Warcraft & $15 per month & an online game & most successful video game in the world
Advertisers manipulating us into buying things we don't need
26. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Condition audiences for repeat exposures
Desensitization
Institutions & society & individuals
27. Every day & our baseline of media effects what?
Drama & comedy & romance & reality series
Whites
They eliminated the legal barrier to competition across markets
Can be at risk & shaped by media & own life factors
28. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
An informed decision
Try to solve the plot
Arcade games
Manifest effect
29. What was the biggest deal between any two media companies?
When whole segments of the population are ignored
Prescription drugs
Psychological & emotional & cognitive
Viacom & CBS
30. Describe fluctuation effects.
Temporary
People have control and control is decentralized
Baseline and fluctuation
Federal Communications Commission
31. What are the two main components in the demographics pattern?
Real world vs media world
Advertisers manipulating us into buying things we don't need
Localism
Niche audiences
32. What are the two major effects from the telecommunications competition & deregulation act of 1996?
The creation & formulas & & the social values of consumers
The control of important institutions in the hads of all people
Simplistic and objectionable ways
Media concentration & media deregulation
33. Who does marketing target?
Niche audiences
We keep asking for more products
Concentrated
Opinions & beliefs & and values
34. The three forces that have shaped the development of the interactive mass media
Print vs tv news
Viacom & CBS
Shared commons & need for social networking & attraction of advertising support
Media and personal
35. according to the textbook & which occupation is the most prevalent in the television world?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Positive because they are easy for viewers to recognize
Discrimination and poverty impacting their lives
Medical workers
36. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Required broadcasters to serve the public's interest & convenience & & necessity
Ads making implicit claims that cannot be tested for the truth
Largest amount of knowledge
37. There is a trend of ______________ of ownership in the media
Conflict & climax & resolution
Cultivation & reinforcement
Concentration
Horizontal & vertical & conglomerate
38. What two types of information is cognitive made up of?
Factual and social
A temporary effect
Action must build up
Verbal violence
39. A macro-type media effect refers to what?
Hawaiian word wikiwiki
When game developers market their game code to other game developers
Massively Multiplayer Online Role Playing Game
Institutions
40. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Opinions & beliefs & and values
The company that owns the platform also develops the games and distributes them
Field independency
Flow
41. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Arcade games
Explorers & socializers & achievers & controllers
Field independency
They are interactive
42. Describe manifest effects?
Good vs evil
Media and messages
Easily noticable
Emotional
43. What are the two main forms of stereotyping?
Wikis
Invisible & visible
Simplistic and objectionable ways
Cognitive
44. What is subliminal advertising
Relates to the unconscious effects of advertising
Displacement of other activities
Discrimination and poverty impacting their lives
Localism and efficiency
45. What is fluctuation effect?
Determines a person's media exposure habits
A temporary effect
Flow & telescoping
Viacom & CBS
46. When does invisible stereotyping occur?
Promotes
Concentration & consolidation & centralization
The creation & formulas & & the social values of consumers
When whole segments of the population are ignored
47. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Media content
Many companies
Emotional
Desensitization
48. ______ are the influences we experience constantly from our exposure to media messages?
Pay for placement
Confusing to the audience
Process effects
An attitudinal-type effect
49. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
They eliminated the legal barrier to competition across markets
Cognitive
Websites that allow users to add & edit material
Field independency & type of intelligence & type of thinking & conceptual differentation
50. The business trend to consolidate has grown stronger than the government's impulse to...
Arcade games
Regulate
Stereotypes
Invisible & visible