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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
They eliminated the legal barrier to competition across markets
Positive because they are easy for viewers to recognize
Conservative
Sex & violence & language & sexual orientation
2. In the formula & What are the 2 constraints?
Concentration & consolidation & centralization
Shared commons & need for social networking & attraction of advertising support
Being immersed deeply in a task that they lose track of time and place
By medium & society
3. Your _______ when you consume media content can alter your perception of and reaction to the content?
Positive because they are easy for viewers to recognize
Confusing to the audience
State
Try to solve the plot
4. What is puffery?
When game developers market their game code to other game developers
Ads making implicit claims that cannot be tested for the truth
3%
Telescoping
5. What was the biggest deal between any two media companies?
African Americans
Viacom & CBS
Manifest effect
Happiness is found in having things
6. What was significant about the Communications Act 1934?
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7. What are the three parts of efficiency?
Concentration & consolidation & centralization
Can be addictive
A temporary effect
Intentional
8. What are examples of baseline factors?
Displacement of other activities
Media and messages
Establish awareness of products & existence of products
Developmental maturity & knowledge structures & media exposure habits
9. What are the two timing factors?
Focus on steps in the process
Harder
Institutions & society & individuals
Immediate and long-term
10. What eliminated the legal barrier to competition across markets?
Vertical and lateral
Media deregulation
Confusing to the audience
Invisible & visible
11. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Deceptive
Conservative
People share their work through open web sites
Massively Multiplayer Online Role Playing Game
12. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Always occurring
1980s & 1990s
An informed decision
Simplistic and objectionable ways
13. What are the four genres in the formula?
Drama & comedy & romance & reality series
Media concentration & media deregulation
Conflict & climax & resolution
When whole segments of the population are ignored
14. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Stereotypes
Explorers & socializers & achievers & controllers
Relaxing regulations
15. What eliminated the legal barrier to competition across markets?
Media deregulation
The media can provide us with information
When whole segments of the population are ignored
World of Warcraft & $15 per month & an online game & most successful video game in the world
16. to end up at the top of a Google search & a website must what?
Pay for placement
Crysalline and fluid
Conflict
Public interest & prevention of monopolies & promoting diversity
17. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
Manifest and process
Opportunities vs addictions & goals
Immediate
18. In order to appeal to audiences & most stories begin with what?
The creation & formulas & & the social values of consumers
Conflict
Focus on steps in the process
World of Warcraft & $15 per month & an online game & most successful video game in the world
19. What occupation is more represented on tv?
Promotes
High paid
Immediate and long-term
Horizontal
20. Like media programming companies & advertising agencies are also...
Concentrated
By medium & society
Penetration
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
21. What are the four types of niche audiences?
Strong personal locus
Explorers & socializers & achievers & controllers
Drama & comedy & romance & reality series
Vertical
22. What is action/horror?
Explorers & socializers & achievers & controllers
Immediate
Good vs evil
The company that owns the platform also develops the games and distributes them
23. Describe product claims?
Temporary
Confusing to the audience
Conglomerate
Deregulation & change in content & lack of access
24. Values that are reflected in entertainment messages include what?
Physiological
Social and economic
Prescription drugs
Happiness is found in having things
25. When does invisible stereotyping occur?
Media concentration & media deregulation
When whole segments of the population are ignored
Verbal violence
Conceptual differentiation
26. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Media content
When you focus on the steps in the process
6
Cognitive
27. Describe fluctuation effects.
Happiness is found in having things
They are interactive
Invisible & visible
Temporary
28. what force competes against the ethnic of localism?
Automaticy
Motivations & states & degree of identification
Medical workers
Efficiency
29. What do interactive games have the power to do?
Being immersed so deeply into a task so they lose track of all time and place
Immediate
An informed decision
Condition audiences for repeat exposures
30. What are the three parts of efficiency?
Concentration & consolidation & centralization
Conglomerate
Media deregulation
Crystalline intelligence
31. When does visible stereotyping occur?
Small
Print vs tv news
The typical level of risk for an effect
Simplistic and objectionable ways
32. Creators use the formula to do what?
Create successful products
Content of messages & context of portrayals & cognitive complexity of content
Hawaiian word wikiwiki
Penetration
33. What are the two timing factors?
Prescription drugs
Immediate and long-term
Institutions
Process effects
34. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Motivations & states & degree of identification
The media can provide us with information
1980s & 1990s
35. What does attitudinal effects create and shape?
Opinions & beliefs & and values
When you focus on the steps in the process
Cognitive
World of Warcraft & $15 per month & an online game & most successful video game in the world
36. What are the three elements to a general story formula?
Conflict & climax & resolution
The creation & formulas & & the social values of consumers
Being immersed deeply in a task that they lose track of time and place
Easily noticable
37. Like other media & the internet is now mature enough to suffer from...
Concentration
Baseline and fluctuation
When fewer people control the media& there's a narrow range of voices
Easily noticable
38. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Efficiency
Easily noticable
Physiological
Media deregulation
39. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
Toilets & schools & video games & etc.
Concentration & consolidation & centralization
Whites
40. What are the three personal factors of fluctuation?
Small
Media and personal
Younger age
Motivations & states & degree of identification
41. What is flow?
Unintentional effects
Being immersed deeply in a task that they lose track of time and place
CEOs holding a greater concentration of power
Focus on steps in the process
42. according to the textbook & _____ are more likely to be represented in the television world than the real world.
The company that owns the platform also develops the games and distributes them
African Americans
Opportunities vs addictions & goals
Shared commons & need for social connection & & attraction of advertisers
43. When does a digital game player get deeply immersed in the game and loses all track of time and place?
We keep asking for more products
Concentration & consolidation & centralization
Flow
Easily noticable
44. What is the middleware market?
Antisocial vs prosocial
The media can provide us with information
When game developers market their game code to other game developers
Viacom & CBS
45. What do media exposure habits focus its attention on?
Media and messages
Sex & violence & language & sexual orientation
A temporary effect
We keep asking for more products
46. Who does marketing target?
Establish awareness of products & existence of products
Opinions & beliefs & and values
Vertical and lateral
Niche audiences
47. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Viacom & CBS
Can be at risk & shaped by media & own life factors
Attitudinal
Condition audiences for repeat exposures
48. People who have a ________________ have more awareness of the effects process
Strong personal locus
Richer
Tragedy & mystery & action/horror
The company that owns the platform also develops the games and distributes them
49. Over time & the government has been _______________ with regard to who controls the media
Drama & comedy & romance & reality series
Relaxing regulations
Deregulation & change in content & lack of access
65+ years of age
50. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Influence of automatic bodily systems & beyond our conscious control
They eliminated the legal barrier to competition across markets
Media and personal
65+ years of age