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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Like other media & the internet is now mature enough to suffer from...
Concentration
3%
Goals & drives
Displacement of other activities
2. What is the long-term emotional effect?
Desensitization
Condition audiences for repeat exposures
An attitudinal-type effect
Social and economic
3. ______ are the influences we experience constantly from our exposure to media messages?
Media concentration & media deregulation
Process effects
By medium & society
Concentrated
4. _______________ frequently occur when you are in a state of automaticity.
Sex & violence & language & sexual orientation
Shared commons & need for social networking & attraction of advertising support
Unintentional effects
Vertical
5. In order to appeal to audiences & most stories begin with what?
Conflict
Vertical and lateral
They eliminated the legal barrier to competition across markets
People have control and control is decentralized
6. What does localism serve the needs of?
Concentrated
Niche audiences
Manifest effect
Individuals and society
7. In the formula & What are the 2 constraints?
The media can provide us with information
Focus on steps in the process
By medium & society
1950s
8. according to the textbook & _____ are more likely to be represented in the television world than the real world.
By medium & society
Horizontal & vertical & conglomerate
African Americans
When fewer people control the media& there's a narrow range of voices
9. What is a wiki?
Websites that allow users to add & edit material
Happiness is found in having things
Cultivation & reinforcement
Antisocial vs prosocial
10. Where does the term wiki come from?
Hawaiian word wikiwiki
Relaxing regulations
Establish awareness of products & existence of products
CEOs holding a greater concentration of power
11. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Always occurring
Websites that allow users to add & edit material
African Americans
12. The intended effects of ads include what?
Establish awareness of products & existence of products
Advertisers manipulating us into buying things we don't need
Shared commons & need for social networking & attraction of advertising support
Intentional
13. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Goals & drives
Manifest effect
Discrimination and poverty impacting their lives
1950s
14. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Tragedy & mystery & action/horror
Crysalline and fluid
We keep asking for more products
15. What is the long-term emotional effect?
Prescription drugs
Cognitive
The control of important institutions in the hads of all people
Desensitization
16. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
During an exposure to a particular message
They are interactive
Stereotypes
Long-term
17. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Happiness is found in having things
By medium & society
Physiological
18. What best reflects the effects the media has on us?
Long-term
Always occurring
Recognize elements of the story
Wikis
19. Like other media & the internet is now mature enough to suffer from...
Toilets & schools & video games & etc.
Concentration
Wikis
Opinions & beliefs & and values
20. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Manifest effect
Efficiency
Localism and efficiency
Telescoping
21. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Penetration
Horizontal
Invisible & visible
22. Where does the term wiki come from?
Baseline and fluctuation
Hawaiian word wikiwiki
An attitudinal-type effect
Concentration
23. ________ are beneficial because they allow for the creation of collective knowledge
Horizontal & vertical & conglomerate
Tragedy & mystery & action/horror
Wikis
Baseline & fluctuation
24. What does the term telescoping refer to?
25. What is a belief that control of important institutions should be in the hands of many through decentralization?
Vertical and lateral
Automaticy
Can be at risk & shaped by media & own life factors
Localism
26. What is the way people group and classify things?
Websites that allow users to add & edit material
Conceptual differentiation
Displacement of other activities
Automaticy
27. What is telescoping?
Emotional
Small
Focus on steps in the process
Concentration & consolidation & centralization
28. Your _______ when you consume media content can alter your perception of and reaction to the content?
Pay for placement
Field independency
State of mind & motivation & & degree of identification
State
29. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
The typical level of risk for an effect
Localism
Shared commons & need for social networking & attraction of advertising support
30. What do media exposure habits focus its attention on?
Media and messages
Media concentration & media deregulation
Vertical
Promotes
31. Give an example of the cognitive complexity of content
Print vs tv news
Vertical and lateral
The company that owns the platform also develops the games and distributes them
Largest amount of knowledge
32. what types of audiences have marketers of digital games identified as?
Determines a person's media exposure habits
Immediate
Explorers & socializers & achievers & controllers
African Americans
33. What occupation is more represented on tv?
The creation & formulas & & the social values of consumers
Media and personal
A digital game player's focus on steps in the process
High paid
34. What are the two types of factors in fluctuation?
Media and personal
Automaticy
Institutions
Influence of automatic bodily systems & beyond our conscious control
35. In the formula & What are the 2 constraints?
Goals & drives
Opinions & beliefs & and values
Developmental maturity & knowledge structures & media exposure habits
By medium & society
36. What is telescoping?
When you focus on the steps in the process
Invisible & visible
Drama & comedy & romance & reality series
Horizontal & vertical & conglomerate
37. What is the middleware market?
Whites
CEOs holding a greater concentration of power
Whites
When game developers market their game code to other game developers
38. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
Field independency & type of intelligence & type of thinking & conceptual differentation
Cognitive
Male
39. What are the 3 media factors in fluctuation?
Ownership rules are relaxed
Shared commons & need for social networking & attraction of advertising support
Content of messages & context of portrayals & cognitive complexity of content
More likely to appear in comedies than dramas
40. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Media and messages
Flow & telescoping
Baseline & fluctuation
65+ years of age
41. Values that are reflected in entertainment messages include what?
Easily noticable
Happiness is found in having things
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Deceptive
42. What are the two main components in the demographics pattern?
Field independency
Real world vs media world
Media concentration & media deregulation
Vertical and lateral
43. Every day & our baseline of media effects what?
Conflict & climax & resolution
Establish awareness of products & existence of products
Can be at risk & shaped by media & own life factors
Small
44. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Conceptual differentiation
High paid
Explorers & socializers & achievers & controllers
45. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Relaxing regulations
Unintentional effects
60%
46. What does localism serve the needs of?
Whites
Whites
Field independency
Individuals and society
47. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Motivations & states & degree of identification
Temporary
An attitudinal-type effect
Crystalline intelligence
48. What is WOW?
Vertical and lateral
World of Warcraft & $15 per month & an online game & most successful video game in the world
Vertical and lateral
Explorers & socializers & achievers & controllers
49. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Establish awareness of products & existence of products
Field independency
Media concentration & media deregulation
Ads making implicit claims that cannot be tested for the truth
50. Which type of violence is most prevalent on television?
Physiological
Localism
Federal Communications Commission
Verbal violence