SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What gender is more popular on tv?
Public interest & prevention of monopolies & promoting diversity
Male
When whole segments of the population are ignored
Drama & comedy & romance & reality series
2. What was it when ownership rules were relaxed?
Media concentration
Typical level of risk for an event
Websites that allow users to add & edit material
Process effects
3. What are the two types of thinking?
Determines a person's media exposure habits
Crysalline and fluid
Flow & telescoping
Vertical and lateral
4. What is a mystery?
Wikis
Federal Communications Commission
Individuals and society
Try to solve the plot
5. What are the four controversial content elements?
Toilets & schools & video games & etc.
Sex & violence & language & sexual orientation
Tragedy & mystery & action/horror
Displacement of other activities
6. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Regulate
Flow
Arcade games
7. What is the ability to be creative?
Psychological & emotional & cognitive
Public interest & prevention of monopolies & promoting diversity
Fluid intelligence
Tragedy & mystery & action/horror
8. What are the four cognitive abilities?
Field independency
Content of messages & context of portrayals & cognitive complexity of content
Field independency & type of intelligence & type of thinking & conceptual differentation
Media deregulation
9. When a digital game has been designed well & it delivers an experience to players through what?
Drama & comedy & romance & reality series
Flow & telescoping
Concentrated
Public interest & prevention of monopolies & promoting diversity
10. What are the three elements to a general story formula?
Media deregulation
Physiological
Psychological & emotional & cognitive
Conflict & climax & resolution
11. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Content of messages & context of portrayals & cognitive complexity of content
When whole segments of the population are ignored
Dramas and situation comedies
Viacom & CBS
12. Describe product claims?
Institutions
Cognitive
Confusing to the audience
Advertisers manipulating us into buying things we don't need
13. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
During an exposure to a particular message
Concentrated
Conglomerate
14. Playing interactive video games & particularly MMORPGs...
Discrimination and poverty impacting their lives
Attitudinal
Relates to the unconscious effects of advertising
Can be addictive
15. When does visible stereotyping occur?
Recognize elements of the story
Simplistic and objectionable ways
Crystalline intelligence
Print vs tv news
16. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Psychological & emotional & cognitive
Typical level of risk for an effect
Explorers & socializers & achievers & controllers
17. What must happen during television before commercial break?
Action must build up
Media content
Younger age
Easily noticable
18. What is subliminal advertising
Richer
Pay for placement
Relates to the unconscious effects of advertising
Recognize elements of the story
19. What was it when ownership rules were relaxed?
Text & television
Concentration
Influences
Media concentration
20. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Field independency & type of intelligence & type of thinking & conceptual differentiation
Small
Pay for placement
Shared commons & need for social connection & & attraction of advertisers
21. What age is more represented on tv?
Younger age
Conflict & climax & resolution
Cognitive
Niche audiences
22. What is baseline effects?
Developmental maturity & knowledge structures & media exposure habits
Typical level of risk for an effect
Concentration & consolidation & centralization
Advertisers manipulating us into buying things we don't need
23. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Flow & telescoping
6
Simplistic and objectionable ways
Media concentration & media deregulation
24. What does a cognitive-effect means?
Invisible & visible
Penetration
The media can provide us with information
Media and messages
25. What is efficiency?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
26. what three forces shape the development of interactive media?
During an exposure to a particular message
Invisible & visible
Shared commons & need for social contact & attraction of advertisers
Focus on steps in the process
27. Describe fluctuation effects.
Influence of automatic bodily systems & beyond our conscious control
Cognitive & emotional & moral
Temporary
Conceptual differentiation
28. the rationale for regulation in broadcasting is based on what?
Emotional
Condition audiences for repeat exposures
Public interest & prevention of monopolies & promoting diversity
Conservative
29. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Media concentration & media deregulation
Media concentration
Conceptual differentiation
They are interactive
30. What are the two types of process effects?
Sex & violence & language & sexual orientation
CEOs holding a greater concentration of power
Wikis
Baseline and fluctuation
31. Your _______ when you consume media content can alter your perception of and reaction to the content?
Baseline & fluctuation
State
A digital game player's focus on steps in the process
Automaticy
32. The media can have long and short term effects on what?
Institutions & society & individuals
When whole segments of the population are ignored
Happiness is found in having things
Regulate
33. According to the _______________ is the most challenging medium for telling stories
Niche audiences
Media concentration
Text & television
Influences
34. The pattern of the population of television characters is ______ the pattern of people in the real world
Small
Can be addictive
Displacement of other activities
Different from
35. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Explorers & socializers & achievers & controllers
Macro-level effects
1980s & 1990s
36. In order to appeal to audiences & most stories begin with what?
Telescoping
The typical level of risk for an effect
Conflict
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
37. Give an example of the content of messages
Individuals and society
Relates to the unconscious effects of advertising
Automaticy
Antisocial vs prosocial
38. ________ are beneficial because they allow for the creation of collective knowledge
Typical level of risk for an effect
Media and messages
Wikis
Shared commons & need for social networking & attraction of advertising support
39. The internet is considered a viral spiral because it _________ innovation due to its network structure
The typical level of risk for an effect
Flow & telescoping
Promotes
When you focus on the steps in the process
40. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Can be at risk & shaped by media & own life factors
Media content
Emotional
Richer
41. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
People have control and control is decentralized
When fewer people control the media& there's a narrow range of voices
60%
42. What happens in the media deregulation?
Conceptual differentiation
Crystalline & fluid
CEOs holding a greater concentration of power
They eliminated the legal barrier to competition across markets
43. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Sex & violence & language & sexual orientation
Vertical and lateral
Positive because they are easy for viewers to recognize
44. There is a trend of ______________ of ownership in the media
Baseline and fluctuation
Can be at risk & shaped by media & own life factors
Vertical and lateral
Concentration
45. What do media exposure habits focus its attention on?
Media and messages
Field independency
A temporary effect
Factual and social
46. Playing interactive video games & particularly MMORPGs...
Can be addictive
State
Field independency & type of intelligence & type of thinking & conceptual differentiation
Focus on steps in the process
47. What was the biggest deal between any two media companies?
Viacom & CBS
Conflict & climax & resolution
Vertical and lateral
Field independency & type of intelligence & type of thinking & conceptual differentiation
48. Media ownership has big impact on...
Manifest effect
Determines a person's media exposure habits
Media content
The control of important institutions in the hads of all people
49. What is WOW?
Field independency
1980s & 1990s
Individuals and society
World of Warcraft & $15 per month & an online game & most successful video game in the world
50. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
By medium & society
Social and economic
6