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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What was significant about the Communications Act 1934?
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2. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
1950s
Public interest & prevention of monopolies & promoting diversity
Conglomerate
Opinions & beliefs & and values
3. Issues of concern regarding merger activity includes what?
Physiological
State of mind & motivation & & degree of identification
Print vs tv news
Deregulation & change in content & lack of access
4. What was significant about the Communications Act 1934?
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5. to end up at the top of a Google search & a website must what?
Pay for placement
Telescoping
Immediate and long-term
Shared commons & need for social connection & & attraction of advertisers
6. What is a mystery?
Process effects
Explorers & socializers & achievers & controllers
Try to solve the plot
Condition audiences for repeat exposures
7. People who have a ________________ have more awareness of the effects process
They eliminated the legal barrier to competition across markets
Cognitive
Strong personal locus
They are interactive
8. What is efficiency?
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9. What is the long-term emotional effect?
Localism and efficiency
Long-term
Field independency
Desensitization
10. What are the 3 developmental maturities?
Cognitive & emotional & moral
Horizontal
State
Can be at risk & shaped by media & own life factors
11. What is the most prevalent media effect?
Federal Communications Commission
Opportunities vs addictions & goals
Cognitive
Media concentration & media deregulation
12. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Being immersed deeply in a task that they lose track of time and place
Verbal violence
Promotes
13. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Recognize elements of the story
Male
Prescription drugs
14. Unintentional effects often occur when we are in a state of...
Automaticy
Physiological
Influences
Typical level of risk for an effect
15. What does a cognitive-effect means?
The media can provide us with information
Typical level of risk for an effect
State of mind & motivation & & degree of identification
60%
16. ______ are the influences we experience constantly from our exposure to media messages?
Create successful products
A digital game player's focus on steps in the process
Process effects
Telescoping
17. What happens in the media deregulation?
Baseline and fluctuation
Dramas and situation comedies
They eliminated the legal barrier to competition across markets
We keep asking for more products
18. What government organization monitors tv and radio programming to determine if it is obscene or not?
Opportunities vs addictions & goals
Desensitization
Verbal violence
Federal Communications Commission
19. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Strong personal locus
Cultivation & reinforcement
Long-term
Discrimination and poverty impacting their lives
20. What is baseline effects?
Arcade games
Long-term
Typical level of risk for an effect
They eliminated the legal barrier to competition across markets
21. What are the two long-term attitudinal effects?
Cultivation & reinforcement
African Americans
Deceptive
Temporary
22. What is Web 2.0?
Vertical
Automaticy
We keep asking for more products
People share their work through open web sites
23. What is puffery?
Sex & violence & language & sexual orientation
Ads making implicit claims that cannot be tested for the truth
Vertical
65+ years of age
24. Unintentional effects often occur when we are in a state of...
Explorers & socializers & achievers & controllers
Dramas and situation comedies
State of mind & motivation & & degree of identification
Automaticy
25. In the formula & What are the 2 constraints?
By medium & society
Manifest and process
The creation & formulas & & the social values of consumers
Cognitive
26. It is clear that the media is completely controlled by what?
Telescoping
Print vs tv news
Relaxing regulations
Many companies
27. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Conglomerate
Small
Physiological
Media concentration
28. What does attitudinal effects create and shape?
Media concentration
By medium & society
Opinions & beliefs & and values
Manifest and process
29. Name the two types of process effects?
Baseline & fluctuation
Try to solve the plot
More likely to appear in comedies than dramas
Verbal violence
30. When a digital game has been designed well & it delivers an experience to players through what?
Antisocial vs prosocial
During an exposure to a particular message
Flow & telescoping
High paid
31. What is puffery?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Ads making implicit claims that cannot be tested for the truth
Ownership rules are relaxed
Deregulation & change in content & lack of access
32. What was it when ownership rules were relaxed?
Desensitization
Relaxing regulations
Media concentration
Good vs evil
33. The media can have long and short term effects on what?
Concentration & consolidation & centralization
Institutions & society & individuals
A temporary effect
Media deregulation
34. What is tragedy used for?
Ownership rules are relaxed
Fluid intelligence
To compare the tragic characters & make the audience feel better
Vertical
35. ________ are beneficial because they allow for the creation of collective knowledge
Concentration
Wikis
An attitudinal-type effect
Good vs evil
36. A macro-type media effect refers to what?
Promotes
Largest amount of knowledge
Institutions
Explorers & socializers & achievers & controllers
37. Although African Americans are represented on television & portrayals rarely include....
Try to solve the plot
Regulate
Discrimination and poverty impacting their lives
Cognitive
38. What is subliminal advertising
Cognitive & emotional & moral
Federal Communications Commission
Relates to the unconscious effects of advertising
Focus on steps in the process
39. What do media exposure habits focus its attention on?
Real world vs media world
Create successful products
Richer
Media and messages
40. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
When whole segments of the population are ignored
Desensitization
Automaticy
Attitudinal
41. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Concentrated
Emotional
Influence of automatic bodily systems & beyond our conscious control
People share their work through open web sites
42. interactive media games are In what stage of development?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Invisible & visible
Required broadcasters to serve the public's interest & convenience & & necessity
Penetration
43. In what way (s) does advertising make us too materialistic?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
We keep asking for more products
Hawaiian word wikiwiki
Long-term
44. What are the two types of thinking?
Harder
Vertical and lateral
Condition audiences for repeat exposures
Tragedy & mystery & action/horror
45. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Social and economic
Attitudinal
Emotional
Different from
46. The number of ads for _______________ increases each year
Vertical
Real world vs media world
Prescription drugs
Whites
47. In the formula & What are the 2 constraints?
Manifest effect
Content of messages & context of portrayals & cognitive complexity of content
By medium & society
Social and economic
48. Which type of violence is most prevalent on television?
High paid
Verbal violence
Vertical
Broadcasters to serve the public interest & convenience & and necessity
49. to end up at the top of a Google search & a website must what?
Displacement of other activities
Antisocial vs prosocial
Pay for placement
Vertical and lateral
50. The internet is considered a viral spiral because it _________ innovation due to its network structure
Concentrated
Efficiency
Telescoping
Promotes