Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. When a digital game has been designed well & it delivers an experience to players through what?
Field independency & type of intelligence & type of thinking & conceptual differentation
When fewer people control the media& there's a narrow range of voices
Flow & telescoping
Being immersed deeply in a task that they lose track of time and place

2. What are the four types of niche audiences?
Vertical and lateral
Media concentration & media deregulation
Explorers & socializers & achievers & controllers
When fewer people control the media& there's a narrow range of voices

3. What are the two types of intelligence?
Localism
Crystalline intelligence
65+ years of age
Crysalline and fluid

4. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
They are interactive
Relates to the unconscious effects of advertising
Displacement of other activities

5. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
More married women
When whole segments of the population are ignored
Strong personal locus

6. What marital status is more represented on tv?
Fluid intelligence
1980s & 1990s
Ads making implicit claims that cannot be tested for the truth
More married women

7. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Unintentional effects
1980s & 1990s
Social and economic
Conservative

8. In tv & gays are what?
Motivations & states & degree of identification
More likely to appear in comedies than dramas
Media concentration & media deregulation
Recognize elements of the story

9. What are the six main criticisms of advertising?
Baseline and fluctuation
Opportunities vs addictions & goals
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Cognitive & emotional & moral

10. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
3%
Social and economic
Confusing to the audience

11. People who have a ________________ have more awareness of the effects process
Penetration
Pay for placement
Strong personal locus
Opinions & beliefs & and values

12. What are the two types of responsibilites in advertising?
Social and economic
Emotional
People share their work through open web sites
Telescoping

13. What are the three states of personal factors in fluctuation?
Always occurring
They are interactive
Drama & comedy & romance & reality series
Psychological & emotional & cognitive

14. In the formula & What are the 2 constraints?
By medium & society
Viacom & CBS
Localism and efficiency
Verbal violence

15. What must happen during television before commercial break?
Tragedy & mystery & action/horror
Action must build up
The company that owns the platform also develops the games and distributes them
Psychological & emotional & cognitive

16. What was the first form of media games?
6
We keep asking for more products
Sex & violence & language & sexual orientation
Arcade games

17. 'Bad' language in the media is what?
Invisible & visible
Factual and social
The company that owns the platform also develops the games and distributes them
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

18. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Relaxing regulations
A digital game player's focus on steps in the process
High paid

19. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
A digital game player's focus on steps in the process
During an exposure to a particular message
The company that owns the platform also develops the games and distributes them

20. In the formula & What are the 2 constraints?
To compare the tragic characters & make the audience feel better
Relates to the unconscious effects of advertising
By medium & society
When fewer people control the media& there's a narrow range of voices

21. ________ are beneficial because they allow for the creation of collective knowledge
We keep asking for more products
Telescoping
An informed decision
Wikis

22. Like other media & the internet is now mature enough to suffer from...
Niche audiences
When you focus on the steps in the process
Toilets & schools & video games & etc.
Concentration

23. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Massively Multiplayer Online Role Playing Game
Whites
Conflict & climax & resolution
65+ years of age

24. What is a mystery?
Temporary
Verbal violence
Try to solve the plot
Goals & drives

25. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Condition audiences for repeat exposures
Vertical and lateral
Flow

26. What are the 3 developmental maturities?
Cognitive & emotional & moral
Efficiency
Invisible & visible
Conglomerate

27. Creators use the formula to do what?
Field independency
Create successful products
Easily noticable
Positive because they are easy for viewers to recognize

28. What does a cognitive-effect means?
The media can provide us with information
By medium & society
Localism and efficiency
Sex & violence & language & sexual orientation

29. What is efficiency?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183

30. Describe manifest effects?
Easily noticable
High paid
Verbal violence
Content of messages & context of portrayals & cognitive complexity of content

31. What is a wiki?
Websites that allow users to add & edit material
Attitudinal
People have control and control is decentralized
Field independency & type of intelligence & type of thinking & conceptual differentation

32. What does MMORPG stand for?
Attitudinal
Cognitive
Massively Multiplayer Online Role Playing Game
Try to solve the plot

33. What are the two main forms of stereotyping?
Invisible & visible
Manifest effect
Largest amount of knowledge
Vertical and lateral

34. What is localism?
Positive because they are easy for viewers to recognize
Public interest & prevention of monopolies & promoting diversity
The control of important institutions in the hads of all people
Macro-level effects

35. What are the six main criticisms of advertising?
Cognitive & emotional & moral
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media concentration
Different from

36. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Field independency & type of intelligence & type of thinking & conceptual differentiation
Discrimination and poverty impacting their lives
6
The media can provide us with information

37. What gender is more popular on tv?
Flow & telescoping
Vertical and lateral
Male
Can be addictive

38. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Arcade games
Typical level of risk for an event
Horizontal

39. What percent of a typical newspaper is advertising?
60%
Harder
Cultivation & reinforcement
Can be addictive

40. What is telescoping?
Factual and social
When you focus on the steps in the process
A temporary effect
World of Warcraft & $15 per month & an online game & most successful video game in the world

41. What percent of a typical newspaper is advertising?
Good vs evil
Whites
More married women
60%

42. Values that are reflected in entertainment messages include what?
Intentional
Field independency & type of intelligence & type of thinking & conceptual differentation
Happiness is found in having things
When whole segments of the population are ignored

43. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Content of messages & context of portrayals & cognitive complexity of content
Influences
Media and personal
They eliminated the legal barrier to competition across markets

44. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Penetration
African Americans
Dramas and situation comedies

45. Over time & the government has been _______________ with regard to who controls the media
Being immersed so deeply into a task so they lose track of all time and place
Relaxing regulations
Broadcasters to serve the public interest & convenience & and necessity
Conflict & climax & resolution

46. what type of health patterns are there?
Deceptive
We keep asking for more products
The typical level of risk for an effect
Temporary

47. There is a trend of ______________ of ownership in the media
Concentration
Crysalline and fluid
Simplistic and objectionable ways
Advertisers manipulating us into buying things we don't need

48. Media ownership has big impact on...
Conceptual differentiation
Can be addictive
Media content
Being immersed so deeply into a task so they lose track of all time and place

49. What is the ability to memorize facts?
Viacom & CBS
An informed decision
Crysalline and fluid
Crystalline intelligence

50. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Efficiency
Create successful products
During an exposure to a particular message
Flow