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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe product claims?
Media and personal
Create successful products
Always occurring
Confusing to the audience
2. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
By medium & society
Physiological
Field independency
3. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
The media can provide us with information
Real world vs media world
People have control and control is decentralized
Emotional
4. What is the long-term behavioral effect?
Long-term
Displacement of other activities
Cultivation & reinforcement
Drama & comedy & romance & reality series
5. What government organization monitors tv and radio programming to determine if it is obscene or not?
Invisible & visible
65+ years of age
Federal Communications Commission
Can be at risk & shaped by media & own life factors
6. What is action/horror?
Recognize elements of the story
Physiological
The creation & formulas & & the social values of consumers
Good vs evil
7. What was it when ownership rules were relaxed?
Drama & comedy & romance & reality series
Media concentration
They eliminated the legal barrier to competition across markets
Immediate
8. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
More likely to appear in comedies than dramas
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Vertical
An informed decision
9. Media ownership has big impact on...
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media content
Tragedy & mystery & action/horror
The typical level of risk for an effect
10. What gender is more popular on tv?
Relates to the unconscious effects of advertising
Male
Field independency
Massively Multiplayer Online Role Playing Game
11. What does a cognitive-effect means?
The company that owns the platform also develops the games and distributes them
Invisible & visible
The media can provide us with information
Being immersed deeply in a task that they lose track of time and place
12. Media ownership has big impact on...
Younger age
Media content
When game developers market their game code to other game developers
An attitudinal-type effect
13. What are the two types of factors in fluctuation?
Vertical and lateral
Psychological & emotional & cognitive
Baseline and fluctuation
Media and personal
14. What are some examples of where advertisements can be found?
Immediate
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Promotes
Toilets & schools & video games & etc.
15. Name the two types of process effects?
6
Baseline & fluctuation
Vertical and lateral
Shared commons & need for social connection & & attraction of advertisers
16. What percent of a typical newspaper is advertising?
An informed decision
We keep asking for more products
60%
Opportunities vs addictions & goals
17. What are the two competing values?
When fewer people control the media& there's a narrow range of voices
Localism and efficiency
60%
Harder
18. what happens in the media concentration?
Strong personal locus
Websites that allow users to add & edit material
Ownership rules are relaxed
Viacom & CBS
19. What percentage of video games earn a profit?
Public interest & prevention of monopolies & promoting diversity
State
Media concentration
3%
20. What is a wiki?
Media and messages
Horizontal & vertical & conglomerate
Localism and efficiency
Websites that allow users to add & edit material
21. _______________ are societal changes that occur over a long period of time.
Localism
Intentional
Macro-level effects
High paid
22. Give an example of the cognitive complexity of content
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Social and economic
Print vs tv news
Text & television
23. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Typical level of risk for an effect
Websites that allow users to add & edit material
Field independency & type of intelligence & type of thinking & conceptual differentiation
24. What was the first form of media games?
Arcade games
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Determines a person's media exposure habits
World of Warcraft & $15 per month & an online game & most successful video game in the world
25. What is a belief that control of important institutions should be in the hands of many through decentralization?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Localism
Cognitive
When fewer people control the media& there's a narrow range of voices
26. What is the way people group and classify things?
Conceptual differentiation
Media concentration & media deregulation
Concentrated
Vertical and lateral
27. What do interactive games have the power to do?
Field independency
Physiological
Antisocial vs prosocial
Condition audiences for repeat exposures
28. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
Horizontal
Confusing to the audience
Text & television
29. what type of health patterns are there?
Baseline & fluctuation
More likely to appear in comedies than dramas
Typical level of risk for an effect
Deceptive
30. Describe manifest effects?
Psychological & emotional & cognitive
Easily noticable
Field independency
Fluid intelligence
31. What are the 3 media factors in fluctuation?
Vertical and lateral
An attitudinal-type effect
Content of messages & context of portrayals & cognitive complexity of content
Cognitive & emotional & moral
32. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Flow & telescoping
Relates to the unconscious effects of advertising
An informed decision
33. What was significant about the Communications Act 1934?
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34. What happens in the media deregulation?
Being immersed so deeply into a task so they lose track of all time and place
Displacement of other activities
They eliminated the legal barrier to competition across markets
Public interest & prevention of monopolies & promoting diversity
35. The video industry has 'a good deal of vertical integration'. What does this mean?
Media content
Positive because they are easy for viewers to recognize
The company that owns the platform also develops the games and distributes them
Male
36. _______________ are societal changes that occur over a long period of time.
Macro-level effects
When you focus on the steps in the process
By medium & society
Field independency & type of intelligence & type of thinking & conceptual differentiation
37. What does the term telescoping refer to?
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38. What do media exposure habits focus its attention on?
Verbal violence
An informed decision
Media and messages
Physiological
39. What socioeconomic status is more represented?
Crystalline intelligence
Richer
The creation & formulas & & the social values of consumers
Advertisers manipulating us into buying things we don't need
40. When did the innovation stage for interactive media games begin?
Invisible & visible
Advertisers manipulating us into buying things we don't need
Condition audiences for repeat exposures
1950s
41. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Flow
Individuals and society
Media and messages
42. What gender is more popular on tv?
African Americans
1950s
Male
Federal Communications Commission
43. The pattern of the population of television characters is ______ the pattern of people in the real world
More married women
Different from
Media deregulation
Intentional
44. The internet is considered a viral spiral because it _________ innovation due to its network structure
Media concentration & media deregulation
Promotes
People share their work through open web sites
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
45. Give an example of the cognitive complexity of content
Good vs evil
Create successful products
Pay for placement
Print vs tv news
46. There is a trend of ______________ of ownership in the media
People share their work through open web sites
Concentration
Required broadcasters to serve the public's interest & convenience & & necessity
We keep asking for more products
47. The intended effects of ads include what?
Media content
Establish awareness of products & existence of products
Cognitive
The control of important institutions in the hads of all people
48. What are the two types of factors in fluctuation?
Social and economic
Concentration & consolidation & centralization
Determines a person's media exposure habits
Media and personal
49. When a digital game has been designed well & it delivers an experience to players through what?
Factual and social
Whites
Flow & telescoping
Determines a person's media exposure habits
50. What are the four cognitive abilities?
Localism
More likely to appear in comedies than dramas
Strong personal locus
Field independency & type of intelligence & type of thinking & conceptual differentiation