Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the middleware market?






2. What does the personal locus do?

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3. what three forces shape the development of interactive media?






4. What does a cognitive-effect means?






5. What must happen during television before commercial break?






6. what force competes against the ethnic of localism?






7. What are the six main criticisms of advertising?






8. In what 6 ways is advertising deceptive?






9. Every day & our baseline of media effects what?






10. according to the textbook & _____ are more likely to be represented in the television world than the real world.






11. When does visible stereotyping occur?






12. what types of audiences have marketers of digital games identified as?






13. What is localism?






14. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






15. What are stereotypes on tv?






16. to end up at the top of a Google search & a website must what?






17. What are the two types of media effects?






18. What are the three states of personal factors in fluctuation?






19. A macro-type media effect refers to what?






20. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






21. What is the natural ability to distinguish the singal and the noise in any message?






22. ______ are the influences we experience constantly from our exposure to media messages?






23. What are the four genres in the formula?






24. When does invisible stereotyping occur?






25. In tv & gays are what?






26. What did the Communications Act of 1934 require?






27. What is our personal locus made up of?






28. the rationale for regulation in broadcasting is based on what?






29. What government organization monitors tv and radio programming to determine if it is obscene or not?






30. There is a trend of ______________ of ownership in the media






31. Name the two types of process effects?






32. Give an example of the cognitive complexity of content






33. In the formula & What are the 2 constraints?






34. the two most dominant genres in prime-time television from the 1970s-1990s were what?






35. Your _______ when you consume media content can alter your perception of and reaction to the content?






36. What are the two long-term attitudinal effects?






37. What was the first form of media games?






38. What are the six baseline influencing factors?






39. What are the two competing values?






40. What is WOW?






41. What does localism serve the needs of?






42. What is the natural ability to distinguish the signal and the noise in any message?






43. What are the two types of intelligence?






44. What do megamergers result in?






45. What is the way people group and classify things?






46. What gender is more popular on tv?






47. interactive media games are In what stage of development?






48. When does visible stereotyping occur?






49. What are the two major effects from the telecommunications competition & deregulation act of 1996?






50. In tv & gays are what?