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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your _______ when you consume media content can alter your perception of and reaction to the content?






2. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






3. What is the natural ability to distinguish the signal and the noise in any message?






4. What are the two timing factors?






5. What is tragedy used for?






6. What did the Communications Act of 1934 require?






7. Which type of violence is most prevalent on television?






8. What ethnicity is overrepresented on tv?






9. What are the three states of personal factors in fluctuation?






10. What is telescoping?






11. What are some examples of where advertisements can be found?






12. Who does marketing target?






13. It is clear that the media is completely controlled by what?






14. What are the three types of concentration?






15. Popular criticism about advertising includes what?

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16. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






17. Consumers use the formula to do what?






18. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






19. What is the ability to memorize facts?






20. What are the three parts of efficiency?






21. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






22. What is Web 2.0?






23. Popular criticism about advertising includes what?

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24. What are the three parts of efficiency?






25. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






26. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






27. What does a cognitive-effect means?






28. What are the four cognitive abilities?






29. What is an effect that happens during exposure to the media messages?






30. What is the long-term behavioral effect?






31. What does attitudinal effects create and shape?






32. what three forces shape the development of interactive media?






33. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






34. What was significant about the Communications Act 1934?

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35. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






36. the two most dominant genres in prime-time television from the 1970s-1990s were what?






37. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






38. The three forces that have shaped the development of the interactive mass media






39. What are the two types of thinking?






40. What is the most prevalent media effect?






41. What are characteristics that have shaped the development of interactive media?






42. The number of ads for _______________ increases each year






43. Explain localism






44. Media ownership has big impact on...






45. according to the textbook & which occupation is the most prevalent in the television world?






46. when does immediate effects occur?






47. In what way (s) does advertising make us too materialistic?






48. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






49. When did megamergers become popular?






50. _______________ are societal changes that occur over a long period of time.






Can you answer 50 questions in 15 minutes?



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