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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In order to appeal to audiences & most stories begin with what?
Easily noticable
Conflict
To compare the tragic characters & make the audience feel better
Telescoping
2. What does localism serve the needs of?
Media and personal
Vertical
Media deregulation
Individuals and society
3. What was significant about the Communications Act 1934?
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4. People who have a ________________ have more awareness of the effects process
Strong personal locus
Ownership rules are relaxed
Intentional
Concentration & consolidation & centralization
5. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
When fewer people control the media& there's a narrow range of voices
Conflict & climax & resolution
Ads making implicit claims that cannot be tested for the truth
Attitudinal
6. What was the biggest deal between any two media companies?
Opportunities vs addictions & goals
Try to solve the plot
Viacom & CBS
Strong personal locus
7. Explain localism
Condition audiences for repeat exposures
Concentration
People have control and control is decentralized
More likely to appear in comedies than dramas
8. What is localism?
Concentrated
The control of important institutions in the hads of all people
Concentration
Immediate
9. What are the two types of media effects?
Manifest and process
Attitudinal
Deceptive
They are interactive
10. interactive media games are In what stage of development?
Unintentional effects
Condition audiences for repeat exposures
Penetration
Localism and efficiency
11. What gender is more popular on tv?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Motivations & states & degree of identification
Male
Concentration & consolidation & centralization
12. What was the first form of media games?
Arcade games
Penetration
Establish awareness of products & existence of products
Hawaiian word wikiwiki
13. What are the 3 developmental maturities?
Verbal violence
When whole segments of the population are ignored
Cognitive & emotional & moral
Media and personal
14. What is our personal locus made up of?
Explorers & socializers & achievers & controllers
Goals & drives
People have control and control is decentralized
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
15. Playing interactive video games & particularly MMORPGs...
Can be addictive
During an exposure to a particular message
More married women
Concentrated
16. Who does marketing target?
High paid
Niche audiences
Verbal violence
Stereotypes
17. What are the three types of concentration?
Conglomerate
Prescription drugs
Required broadcasters to serve the public's interest & convenience & & necessity
Horizontal & vertical & conglomerate
18. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
High paid
6
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Confusing to the audience
19. What does MMORPG stand for?
Recognize elements of the story
Create successful products
Massively Multiplayer Online Role Playing Game
Crysalline and fluid
20. What is a physiological effect?
Institutions
Many companies
Influence of automatic bodily systems & beyond our conscious control
Required broadcasters to serve the public's interest & convenience & & necessity
21. What are the three types of concentration?
Dramas and situation comedies
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Horizontal & vertical & conglomerate
Massively Multiplayer Online Role Playing Game
22. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Explorers & socializers & achievers & controllers
Small
Attitudinal
23. What are the two types of factors in fluctuation?
African Americans
Concentration & consolidation & centralization
Wikis
Media and personal
24. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Media and messages
Flow
Horizontal
25. What are the two types of factors in fluctuation?
Male
Media and personal
Ownership rules are relaxed
Niche audiences
26. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Being immersed so deeply into a task so they lose track of all time and place
More married women
27. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
When fewer people control the media& there's a narrow range of voices
Telescoping
Positive because they are easy for viewers to recognize
Cognitive & emotional & moral
28. The internet is considered a viral spiral because it _________ innovation due to its network structure
Richer
Discrimination and poverty impacting their lives
Promotes
Niche audiences
29. Issues of concern regarding merger activity includes what?
Physiological
Localism
Deregulation & change in content & lack of access
Real world vs media world
30. What percentage of video games earn a profit?
Shared commons & need for social networking & attraction of advertising support
Typical level of risk for an event
3%
Intentional
31. What are the two types of intelligence?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
The control of important institutions in the hads of all people
Shared commons & need for social contact & attraction of advertisers
Crystalline & fluid
32. The number of ads for _______________ increases each year
Social and economic
Prescription drugs
Regulate
Conceptual differentiation
33. Describe fluctuation effects.
Conservative
Temporary
They are interactive
Influences
34. What do megamergers result in?
CEOs holding a greater concentration of power
Media concentration & media deregulation
When game developers market their game code to other game developers
Relaxing regulations
35. When a digital game has been designed well & it delivers an experience to players through what?
Concentration
Flow & telescoping
Crysalline and fluid
Pay for placement
36. Where does the term wiki come from?
Conceptual differentiation
Vertical and lateral
Field independency & type of intelligence & type of thinking & conceptual differentation
Hawaiian word wikiwiki
37. When did megamergers become popular?
Crystalline & fluid
1980s & 1990s
Media concentration & media deregulation
Conservative
38. when does immediate effects occur?
During an exposure to a particular message
Temporary
Conceptual differentiation
By medium & society
39. What are the two main forms of stereotyping?
Invisible & visible
Stereotypes
Cognitive & emotional & moral
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
40. What was significant about the Communications Act 1934?
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41. when one media company buys smaller companies of the same type & what type of concentration is this?
Promotes
Horizontal
People share their work through open web sites
The media can provide us with information
42. What is the ability to be creative?
Fluid intelligence
Field independency
Macro-level effects
Simplistic and objectionable ways
43. What is a baseline effect?
When game developers market their game code to other game developers
CEOs holding a greater concentration of power
Real world vs media world
The typical level of risk for an effect
44. What eliminated the legal barrier to competition across markets?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Media deregulation
Viacom & CBS
Influences
45. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Harder
Male
Shared commons & need for social networking & attraction of advertising support
46. The video industry has 'a good deal of vertical integration'. What does this mean?
Individuals and society
Baseline & fluctuation
Explorers & socializers & achievers & controllers
The company that owns the platform also develops the games and distributes them
47. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Intentional
Shared commons & need for social connection & & attraction of advertisers
Intentional
48. What are the two long-term attitudinal effects?
Arcade games
Cultivation & reinforcement
Explorers & socializers & achievers & controllers
Long-term
49. Who does marketing target?
Establish awareness of products & existence of products
Niche audiences
Vertical and lateral
Simplistic and objectionable ways
50. Unintentional effects often occur when we are in a state of...
More married women
Automaticy
Crystalline & fluid
The media can provide us with information