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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In tv & gays are what?
Concentration & consolidation & centralization
Crystalline intelligence
More likely to appear in comedies than dramas
Focus on steps in the process
2. What is the ability to memorize facts?
Crystalline intelligence
Baseline & fluctuation
Establish awareness of products & existence of products
Concentration
3. what type of health patterns are there?
Sex & violence & language & sexual orientation
Deceptive
Penetration
3%
4. What is telescoping?
Conflict
Media and messages
Focus on steps in the process
Automaticy
5. What are the two long-term attitudinal effects?
People have control and control is decentralized
Cultivation & reinforcement
Localism
Richer
6. What are the six main criticisms of advertising?
Discrimination and poverty impacting their lives
When game developers market their game code to other game developers
By medium & society
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
7. Although African Americans are represented on television & portrayals rarely include....
Content of messages & context of portrayals & cognitive complexity of content
Localism
Confusing to the audience
Discrimination and poverty impacting their lives
8. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Typical level of risk for an effect
World of Warcraft & $15 per month & an online game & most successful video game in the world
Emotional
Fluid intelligence
9. What are the six main criticisms of advertising?
Flow & telescoping
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Always occurring
Media concentration
10. The intended effects of ads include what?
Crysalline and fluid
Vertical and lateral
Desensitization
Establish awareness of products & existence of products
11. According to the _______________ is the most challenging medium for telling stories
Vertical
Media concentration
Text & television
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
12. What is the most prevalent media effect?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Cognitive
Individuals and society
Media deregulation
13. What are the two timing factors?
60%
Immediate and long-term
Individuals and society
Shared commons & need for social networking & attraction of advertising support
14. What are examples of baseline factors?
Viacom & CBS
Developmental maturity & knowledge structures & media exposure habits
65+ years of age
3%
15. Like media programming companies & advertising agencies are also...
Real world vs media world
Concentrated
Ownership rules are relaxed
Concentration
16. What is Web 2.0?
1980s & 1990s
Fluid intelligence
People share their work through open web sites
The company that owns the platform also develops the games and distributes them
17. What is a baseline effect?
The typical level of risk for an effect
Emotional
Goals & drives
3%
18. What does the personal locus do?
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19. If you cry during a film & you are experiencing what type of effect?
Emotional
Baseline and fluctuation
Physiological
Try to solve the plot
20. What are the two types of factors in fluctuation?
Baseline and fluctuation
Media and personal
Attitudinal
1980s & 1990s
21. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Manifest effect
Vertical
State
Telescoping
22. What is the process of flow?
Horizontal & vertical & conglomerate
CEOs holding a greater concentration of power
Invisible & visible
Being immersed so deeply into a task so they lose track of all time and place
23. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
World of Warcraft & $15 per month & an online game & most successful video game in the world
When game developers market their game code to other game developers
Localism
Influences
24. Values that are reflected in entertainment messages include what?
Strong personal locus
Recognize elements of the story
Influence of automatic bodily systems & beyond our conscious control
Happiness is found in having things
25. Issues of concern regarding merger activity includes what?
Baseline & fluctuation
Deregulation & change in content & lack of access
Field independency
Can be at risk & shaped by media & own life factors
26. Playing interactive video games & particularly MMORPGs...
Shared commons & need for social contact & attraction of advertisers
Conceptual differentiation
Conflict & climax & resolution
Can be addictive
27. The intended effects of ads include what?
Establish awareness of products & existence of products
Unintentional effects
When game developers market their game code to other game developers
Vertical and lateral
28. What happens in the media deregulation?
Real world vs media world
They eliminated the legal barrier to competition across markets
Media and personal
Crystalline & fluid
29. What are the three states of personal factors in fluctuation?
Emotional
Psychological & emotional & cognitive
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Typical level of risk for an event
30. what happens in the media concentration?
6
Ownership rules are relaxed
Cognitive
Attitudinal
31. what types of audiences have marketers of digital games identified as?
Concentration
Explorers & socializers & achievers & controllers
Hawaiian word wikiwiki
Discrimination and poverty impacting their lives
32. What marital status is more represented on tv?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Easily noticable
A digital game player's focus on steps in the process
More married women
33. What is a belief that control of important institutions should be in the hands of many through decentralization?
Concentration
Localism
Happiness is found in having things
Drama & comedy & romance & reality series
34. In the formula & What are the 2 constraints?
Physiological
By medium & society
Immediate
Flow & telescoping
35. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Localism
Conglomerate
Try to solve the plot
Media concentration & media deregulation
36. ______ are the influences we experience constantly from our exposure to media messages?
Media concentration & media deregulation
Always occurring
Process effects
During an exposure to a particular message
37. What are the two timing factors?
Websites that allow users to add & edit material
Immediate and long-term
Media concentration
1980s & 1990s
38. What is WOW?
Conflict
World of Warcraft & $15 per month & an online game & most successful video game in the world
Concentrated
Text & television
39. What does localism serve the needs of?
Drama & comedy & romance & reality series
Discrimination and poverty impacting their lives
Macro-level effects
Individuals and society
40. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Explorers & socializers & achievers & controllers
When you focus on the steps in the process
Horizontal
41. to end up at the top of a Google search & a website must what?
Action must build up
60%
Pay for placement
A digital game player's focus on steps in the process
42. What is the long-term behavioral effect?
Factual and social
Concentration
Baseline and fluctuation
Displacement of other activities
43. What are the two types of factors in fluctuation?
An informed decision
Media and personal
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Shared commons & need for social networking & attraction of advertising support
44. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Advertisers manipulating us into buying things we don't need
We keep asking for more products
Always occurring
Physiological
45. What are the two types of responsibilites in advertising?
Can be addictive
Social and economic
Individuals and society
The company that owns the platform also develops the games and distributes them
46. What are the three parts of efficiency?
Cognitive & emotional & moral
Concentration & consolidation & centralization
Crystalline & fluid
Crysalline and fluid
47. Like other media & the internet is now mature enough to suffer from...
Displacement of other activities
Concentration
Real world vs media world
Ownership rules are relaxed
48. What percentage of video games earn a profit?
Invisible & visible
Can be addictive
3%
6
49. What percentage of video games earn a profit?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Sex & violence & language & sexual orientation
3%
1950s
50. What are the two types of intelligence?
Crysalline and fluid
Localism
Concentration & consolidation & centralization
Media and messages
Can you answer 50 questions in 15 minutes?
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