Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Describe manifest effects?
Good vs evil
Easily noticable
Real world vs media world
Sex & violence & language & sexual orientation

2. what happens in the media concentration?
They eliminated the legal barrier to competition across markets
Ownership rules are relaxed
Immediate and long-term
Can be addictive

3. What is our personal locus made up of?
Goals & drives
Many companies
Shared commons & need for social networking & attraction of advertising support
Concentration

4. what three forces shape the development of interactive media?
Influence of automatic bodily systems & beyond our conscious control
Positive because they are easy for viewers to recognize
Manifest and process
Shared commons & need for social contact & attraction of advertisers

5. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Manifest effect
Wikis
Relates to the unconscious effects of advertising

6. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Drama & comedy & romance & reality series
Attitudinal
Social and economic
Many companies

7. What did the Communications Act of 1934 require?
Harder
When you focus on the steps in the process
Broadcasters to serve the public interest & convenience & and necessity
Niche audiences

8. What is our personal locus made up of?
The creation & formulas & & the social values of consumers
Immediate
Goals & drives
Manifest and process

9. What is Web 2.0?
Can be addictive
People share their work through open web sites
African Americans
Whites

10. The three forces that have shaped the development of the interactive mass media
The control of important institutions in the hads of all people
Baseline and fluctuation
Shared commons & need for social networking & attraction of advertising support
Text & television

11. When a digital game has been designed well & it delivers an experience to players through what?
Positive because they are easy for viewers to recognize
Telescoping
People share their work through open web sites
Flow & telescoping

12. What are the six baseline influencing factors?
Vertical and lateral
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Cognitive & emotional & moral
Small

13. What are the six baseline influencing factors?
Opinions & beliefs & and values
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Male
Try to solve the plot

14. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Recognize elements of the story
When whole segments of the population are ignored
Cognitive

15. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Manifest and process
Sex & violence & language & sexual orientation
Attitudinal
6

16. When creating a new tv series & producers must work around various constraints. What are some constraints?
Typical level of risk for an effect
The creation & formulas & & the social values of consumers
Relates to the unconscious effects of advertising
Explorers & socializers & achievers & controllers

17. Like other media & the internet is now mature enough to suffer from...
Promotes
The company that owns the platform also develops the games and distributes them
Concentration
Vertical and lateral

18. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Immediate
Social and economic
Motivations & states & degree of identification

19. Creators use the formula to do what?
Immediate
Always occurring
Create successful products
Concentration

20. What is localism?
Concentration
The control of important institutions in the hads of all people
Positive because they are easy for viewers to recognize
Manifest effect

21. What are the four genres in the formula?
Drama & comedy & romance & reality series
Always occurring
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Cultivation & reinforcement

22. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Horizontal & vertical & conglomerate
Manifest and process
Deregulation & change in content & lack of access

23. What is tragedy used for?
Ads making implicit claims that cannot be tested for the truth
Antisocial vs prosocial
To compare the tragic characters & make the audience feel better
When fewer people control the media& there's a narrow range of voices

24. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Drama & comedy & romance & reality series
Strong personal locus
Media and messages

25. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Attitudinal
Invisible & visible
Baseline & fluctuation
Influences

26. What are the two types of process effects?
Can be addictive
To compare the tragic characters & make the audience feel better
Cultivation & reinforcement
Baseline and fluctuation

27. Where does the term wiki come from?
CEOs holding a greater concentration of power
Institutions & society & individuals
Massively Multiplayer Online Role Playing Game
Hawaiian word wikiwiki

28. What are the three personal factors of fluctuation?
Unintentional effects
Field independency & type of intelligence & type of thinking & conceptual differentation
Motivations & states & degree of identification
People share their work through open web sites

29. What is telescoping?
The creation & formulas & & the social values of consumers
Concentration
Federal Communications Commission
Focus on steps in the process

30. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
State
Ads making implicit claims that cannot be tested for the truth
Prescription drugs

31. Long-term effects are ________ to notice than immediate effects.
Advertisers manipulating us into buying things we don't need
Harder
Institutions & society & individuals
Ownership rules are relaxed

32. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
We keep asking for more products
Individuals and society
Text & television
Conglomerate

33. Like media programming companies & advertising agencies are also...
Conceptual differentiation
Concentrated
Determines a person's media exposure habits
Male

34. What are the two types of responsibilites in advertising?
Institutions & society & individuals
African Americans
Horizontal
Social and economic

35. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Media concentration & media deregulation
Telescoping
Prescription drugs

36. Many media effects are...
Intentional
Text & television
Shared commons & need for social contact & attraction of advertisers
Baseline & fluctuation

37. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Concentration
Attitudinal
High paid

38. What is puffery?
Can be at risk & shaped by media & own life factors
Ads making implicit claims that cannot be tested for the truth
Developmental maturity & knowledge structures & media exposure habits
3%

39. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
The typical level of risk for an effect
Advertisers manipulating us into buying things we don't need
Telescoping
Broadcasters to serve the public interest & convenience & and necessity

40. What are the two main components in the demographics pattern?
Action must build up
Real world vs media world
Localism
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

41. What is WOW?
Easily noticable
Field independency
World of Warcraft & $15 per month & an online game & most successful video game in the world
A temporary effect

42. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Institutions
Baseline & fluctuation
Explorers & socializers & achievers & controllers
Localism

43. interactive media games are In what stage of development?
Drama & comedy & romance & reality series
Penetration
Motivations & states & degree of identification
By medium & society

44. What is fluctuation effect?
By medium & society
A temporary effect
Try to solve the plot
Individuals and society

45. What was significant about the Communications Act 1934?

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46. What is an effect that happens during exposure to the media messages?
Concentration & consolidation & centralization
Try to solve the plot
Immediate
Being immersed so deeply into a task so they lose track of all time and place

47. When a digital game has been designed well & it delivers an experience to players through what?
Good vs evil
Niche audiences
Flow & telescoping
Flow

48. The media can have long and short term effects on what?
Condition audiences for repeat exposures
Institutions & society & individuals
Vertical and lateral
When you focus on the steps in the process

49. What are the four cognitive abilities?
Concentration
Field independency & type of intelligence & type of thinking & conceptual differentation
Conflict & climax & resolution
We keep asking for more products

50. Which type of violence is most prevalent on television?
Dramas and situation comedies
Happiness is found in having things
The control of important institutions in the hads of all people
Verbal violence