SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a digital game has been designed well & it delivers an experience to players through what?
Drama & comedy & romance & reality series
Flow & telescoping
More married women
Shared commons & need for social networking & attraction of advertising support
2. What is a belief that control of important institutions should be in the hands of many through decentralization?
Media and personal
Localism
Field independency
Horizontal & vertical & conglomerate
3. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Viacom & CBS
Crystalline intelligence
Required broadcasters to serve the public's interest & convenience & & necessity
4. What does a cognitive-effect means?
Regulate
Displacement of other activities
Automaticy
The media can provide us with information
5. Popular criticism about advertising includes what?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
6. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
State
Field independency
Broadcasters to serve the public interest & convenience & and necessity
7. according to the textbook & _____ are more likely to be represented in the television world than the real world.
More likely to appear in comedies than dramas
Opinions & beliefs & and values
African Americans
Federal Communications Commission
8. What is the ability to memorize facts?
65+ years of age
Drama & comedy & romance & reality series
Ownership rules are relaxed
Crystalline intelligence
9. What are the two types of thinking?
Vertical and lateral
Deceptive
By medium & society
The control of important institutions in the hads of all people
10. People with the ___________________ learn the most from the media
Regulate
Crystalline & fluid
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Largest amount of knowledge
11. What is the natural ability to distinguish the signal and the noise in any message?
Unintentional effects
During an exposure to a particular message
Ownership rules are relaxed
Field independency
12. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Arcade games
Simplistic and objectionable ways
Strong personal locus
65+ years of age
13. What is flow?
Being immersed deeply in a task that they lose track of time and place
Vertical and lateral
Try to solve the plot
A temporary effect
14. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Concentrated
Flow & telescoping
During an exposure to a particular message
15. interactive media games are In what stage of development?
Ownership rules are relaxed
Media deregulation
Penetration
Institutions & society & individuals
16. Media ownership has big impact on...
1980s & 1990s
Media content
Medical workers
Whites
17. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Federal Communications Commission
Telescoping
Media concentration & media deregulation
Medical workers
18. What was significant about the Communications Act 1934?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
19. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Harder
Goals & drives
Developmental maturity & knowledge structures & media exposure habits
20. What is action/horror?
Immediate and long-term
3%
Good vs evil
Media and messages
21. The number of ads for _______________ increases each year
Focus on steps in the process
6
Prescription drugs
Relaxing regulations
22. A macro-type media effect refers to what?
Institutions
Print vs tv news
Viacom & CBS
Flow & telescoping
23. Describe product claims?
Invisible & visible
Developmental maturity & knowledge structures & media exposure habits
Concentration
Confusing to the audience
24. What are some examples of where advertisements can be found?
Deceptive
When whole segments of the population are ignored
Ads making implicit claims that cannot be tested for the truth
Toilets & schools & video games & etc.
25. What are the two timing factors?
Easily noticable
Immediate and long-term
Physiological
Male
26. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Media content
Cognitive
Media and messages
27. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Opportunities vs addictions & goals
An attitudinal-type effect
When you focus on the steps in the process
Attitudinal
28. What is tragedy used for?
Penetration
3%
Displacement of other activities
To compare the tragic characters & make the audience feel better
29. what types of audiences have marketers of digital games identified as?
Shared commons & need for social contact & attraction of advertisers
Conceptual differentiation
They eliminated the legal barrier to competition across markets
Explorers & socializers & achievers & controllers
30. Explain localism
People have control and control is decentralized
Baseline & fluctuation
Conflict & climax & resolution
Whites
31. What are the three parts of efficiency?
More likely to appear in comedies than dramas
Physiological
Conservative
Concentration & consolidation & centralization
32. What does attitudinal effects create and shape?
Print vs tv news
Opinions & beliefs & and values
Broadcasters to serve the public interest & convenience & and necessity
Shared commons & need for social connection & & attraction of advertisers
33. In what 6 ways is advertising deceptive?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Attitudinal
Automaticy
34. _______________ frequently occur when you are in a state of automaticity.
Cultivation & reinforcement
65+ years of age
Unintentional effects
Deceptive
35. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
A temporary effect
Field independency
Discrimination and poverty impacting their lives
36. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Typical level of risk for an event
Localism
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Conservative
37. What do media exposure habits focus its attention on?
Media and messages
Many companies
Horizontal & vertical & conglomerate
Ads making implicit claims that cannot be tested for the truth
38. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Attitudinal
Try to solve the plot
Media content
Manifest effect
39. The three forces that have shaped the development of the interactive mass media
Institutions & society & individuals
Typical level of risk for an effect
Shared commons & need for social networking & attraction of advertising support
Penetration
40. What does localism serve the needs of?
Try to solve the plot
Intentional
Individuals and society
People share their work through open web sites
41. What are the four cognitive abilities?
Text & television
Goals & drives
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Field independency & type of intelligence & type of thinking & conceptual differentation
42. What are the two main forms of stereotyping?
Invisible & visible
6
Conceptual differentiation
Sex & violence & language & sexual orientation
43. If you cry during a film & you are experiencing what type of effect?
Emotional
Shared commons & need for social connection & & attraction of advertisers
High paid
Desensitization
44. Every day & our baseline of media effects what?
Media and messages
Can be at risk & shaped by media & own life factors
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
The creation & formulas & & the social values of consumers
45. What is telescoping?
When you focus on the steps in the process
Cultivation & reinforcement
Conservative
When whole segments of the population are ignored
46. What is telescoping?
Media concentration & media deregulation
Largest amount of knowledge
The typical level of risk for an effect
When you focus on the steps in the process
47. What are the three parts of efficiency?
3%
Concentration & consolidation & centralization
Long-term
Ownership rules are relaxed
48. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media and messages
Horizontal & vertical & conglomerate
Flow
49. What are the three personal factors of fluctuation?
People have control and control is decentralized
Media concentration & media deregulation
Motivations & states & degree of identification
Manifest and process
50. What is efficiency?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183