Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What percentage of video games earn a profit?
Arcade games
Conflict
3%
Public interest & prevention of monopolies & promoting diversity

2. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Discrimination and poverty impacting their lives
World of Warcraft & $15 per month & an online game & most successful video game in the world
Male

3. Describe manifest effects?
Explorers & socializers & achievers & controllers
Recognize elements of the story
Easily noticable
Telescoping

4. What are the four genres in the formula?
Drama & comedy & romance & reality series
Tragedy & mystery & action/horror
Always occurring
Relates to the unconscious effects of advertising

5. Many media effects are...
We keep asking for more products
Social and economic
Intentional
Deregulation & change in content & lack of access

6. What are the two long-term attitudinal effects?
Immediate
Cultivation & reinforcement
Temporary
Crysalline and fluid

7. In order to appeal to audiences & most stories begin with what?
Conflict
Simplistic and objectionable ways
Crystalline intelligence
Institutions & society & individuals

8. Popular criticism about advertising includes what?

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9. The number of ads for _______________ increases each year
Media concentration
Automaticy
Concentration & consolidation & centralization
Prescription drugs

10. What do interactive games have the power to do?
Dramas and situation comedies
Condition audiences for repeat exposures
During an exposure to a particular message
Field independency

11. What does the personal locus do?

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12. Where does the term wiki come from?
Penetration
Hawaiian word wikiwiki
Goals & drives
Simplistic and objectionable ways

13. What are the two types of responsibilites in advertising?
An attitudinal-type effect
Social and economic
When fewer people control the media& there's a narrow range of voices
Immediate and long-term

14. When does invisible stereotyping occur?
65+ years of age
Being immersed so deeply into a task so they lose track of all time and place
When whole segments of the population are ignored
Institutions

15. Every day & our baseline of media effects what?
Whites
Can be at risk & shaped by media & own life factors
3%
Media and messages

16. There is a trend of ______________ of ownership in the media
Concentration
Media concentration
Regulate
Institutions & society & individuals

17. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Arcade games
Invisible & visible
Ads making implicit claims that cannot be tested for the truth

18. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Antisocial vs prosocial
Immediate and long-term
Shared commons & need for social contact & attraction of advertisers

19. When did the innovation stage for interactive media games begin?
Concentration & consolidation & centralization
Male
1950s
Being immersed so deeply into a task so they lose track of all time and place

20. What are the two types of thinking?
Required broadcasters to serve the public's interest & convenience & & necessity
Vertical and lateral
The control of important institutions in the hads of all people
Efficiency

21. What is baseline effects?
Factual and social
Typical level of risk for an effect
Broadcasters to serve the public interest & convenience & and necessity
Verbal violence

22. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Crystalline intelligence
Condition audiences for repeat exposures
People share their work through open web sites

23. What are the two types of responsibilites in advertising?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Good vs evil
Social and economic
By medium & society

24. The pattern of the population of television characters is ______ the pattern of people in the real world
Relaxing regulations
Easily noticable
Media deregulation
Different from

25. What is the natural ability to distinguish the singal and the noise in any message?
Focus on steps in the process
Small
Field independency
Immediate and long-term

26. What eliminated the legal barrier to competition across markets?
Field independency & type of intelligence & type of thinking & conceptual differentation
Media deregulation
Attitudinal
Localism

27. What does localism serve the needs of?
Drama & comedy & romance & reality series
Unintentional effects
Wikis
Individuals and society

28. When creating a new tv series & producers must work around various constraints. What are some constraints?
Displacement of other activities
The creation & formulas & & the social values of consumers
Determines a person's media exposure habits
Verbal violence

29. What occupation is more represented on tv?
High paid
Cultivation & reinforcement
Telescoping
Concentrated

30. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Media concentration & media deregulation
Whites
The control of important institutions in the hads of all people
65+ years of age

31. What is the most prevalent media effect?
1950s
Cognitive
A temporary effect
Influences

32. the rationale for regulation in broadcasting is based on what?
Telescoping
Goals & drives
Vertical
Public interest & prevention of monopolies & promoting diversity

33. Describe manifest effects?
Easily noticable
To compare the tragic characters & make the audience feel better
Field independency & type of intelligence & type of thinking & conceptual differentation
Create successful products

34. What is WOW?
Medical workers
Text & television
Websites that allow users to add & edit material
World of Warcraft & $15 per month & an online game & most successful video game in the world

35. ______ are the influences we experience constantly from our exposure to media messages?
Horizontal & vertical & conglomerate
Shared commons & need for social connection & & attraction of advertisers
Process effects
Field independency

36. What did the Communications Act of 1934 require?
Field independency
Broadcasters to serve the public interest & convenience & and necessity
Different from
Different from

37. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Viacom & CBS
Many companies
The media can provide us with information

38. What is telescoping?
Always occurring
Horizontal
Focus on steps in the process
Verbal violence

39. What is the middleware market?
Confusing to the audience
Broadcasters to serve the public interest & convenience & and necessity
When game developers market their game code to other game developers
Cognitive

40. what type of health patterns are there?
Deceptive
Toilets & schools & video games & etc.
Telescoping
6

41. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
African Americans
Field independency
Invisible & visible
Emotional

42. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
65+ years of age
Fluid intelligence
A temporary effect

43. What are the six baseline influencing factors?
1980s & 1990s
Niche audiences
Baseline and fluctuation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits

44. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Goals & drives
Conflict & climax & resolution
Concentration & consolidation & centralization

45. _______________ frequently occur when you are in a state of automaticity.
Emotional
Tragedy & mystery & action/horror
Younger age
Unintentional effects

46. Although African Americans are represented on television & portrayals rarely include....
When fewer people control the media& there's a narrow range of voices
6
Horizontal & vertical & conglomerate
Discrimination and poverty impacting their lives

47. Describe baseline effects.
Stereotypes
Establish awareness of products & existence of products
Concentration & consolidation & centralization
Typical level of risk for an event

48. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Regulate
Small
Ads making implicit claims that cannot be tested for the truth
Male

49. Your _______ when you consume media content can alter your perception of and reaction to the content?
Influence of automatic bodily systems & beyond our conscious control
Condition audiences for repeat exposures
Focus on steps in the process
State

50. In order to appeal to audiences & most stories begin with what?
Conflict
6
Institutions
Baseline & fluctuation