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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
Localism and efficiency
Dramas and situation comedies
Websites that allow users to add & edit material
2. What is telescoping?
The company that owns the platform also develops the games and distributes them
When you focus on the steps in the process
To compare the tragic characters & make the audience feel better
They eliminated the legal barrier to competition across markets
3. What is the ability to be creative?
Fluid intelligence
The media can provide us with information
Influence of automatic bodily systems & beyond our conscious control
Medical workers
4. What is a baseline effect?
Process effects
Localism
The typical level of risk for an effect
Media content
5. What percent of a typical newspaper is advertising?
Public interest & prevention of monopolies & promoting diversity
When whole segments of the population are ignored
Vertical
60%
6. What was the first form of media games?
Arcade games
1980s & 1990s
Establish awareness of products & existence of products
Create successful products
7. What is fluctuation effect?
Conceptual differentiation
Attitudinal
More likely to appear in comedies than dramas
A temporary effect
8. What was significant about the Communications Act 1934?
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9. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
African Americans
Stereotypes
Desensitization
Opportunities vs addictions & goals
10. What do media exposure habits focus its attention on?
Promotes
Media and messages
Media concentration & media deregulation
Physiological
11. What is the natural ability to distinguish the signal and the noise in any message?
Deceptive
Massively Multiplayer Online Role Playing Game
Vertical and lateral
Field independency
12. What are the three types of concentration?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Shared commons & need for social connection & & attraction of advertisers
Horizontal & vertical & conglomerate
Discrimination and poverty impacting their lives
13. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
6
Richer
Crystalline & fluid
14. What is the long-term behavioral effect?
Displacement of other activities
Recognize elements of the story
Younger age
Cognitive & emotional & moral
15. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Happiness is found in having things
Public interest & prevention of monopolies & promoting diversity
Conservative
Concentration
16. What is the way people group and classify things?
Media and personal
State
Opportunities vs addictions & goals
Conceptual differentiation
17. what happens in the media concentration?
Ownership rules are relaxed
Conservative
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media deregulation
18. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Horizontal
Conservative
Flow & telescoping
Cognitive
19. What are the three parts of efficiency?
65+ years of age
Determines a person's media exposure habits
Concentration & consolidation & centralization
Horizontal
20. If you cry during a film & you are experiencing what type of effect?
Vertical and lateral
Manifest and process
Emotional
Macro-level effects
21. What is efficiency?
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22. What are the two types of media effects?
Advertisers manipulating us into buying things we don't need
Institutions & society & individuals
Pay for placement
Manifest and process
23. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
When fewer people control the media& there's a narrow range of voices
Deceptive
24. What is subliminal advertising
Relates to the unconscious effects of advertising
More married women
Shared commons & need for social networking & attraction of advertising support
Flow
25. What eliminated the legal barrier to competition across markets?
Promotes
Small
Media deregulation
Being immersed deeply in a task that they lose track of time and place
26. What are characteristics that have shaped the development of interactive media?
Harder
Shared commons & need for social connection & & attraction of advertisers
Richer
More married women
27. Describe fluctuation effects.
Temporary
Physiological
Process effects
Desensitization
28. What are the four genres in the formula?
Drama & comedy & romance & reality series
Being immersed so deeply into a task so they lose track of all time and place
Attitudinal
Field independency
29. What do megamergers result in?
Automaticy
Attitudinal
CEOs holding a greater concentration of power
Opinions & beliefs & and values
30. What is a physiological effect?
Manifest and process
Wikis
Influence of automatic bodily systems & beyond our conscious control
Happiness is found in having things
31. Describe product claims?
Field independency
Immediate
Manifest and process
Confusing to the audience
32. the rationale for regulation in broadcasting is based on what?
Vertical
65+ years of age
Physiological
Public interest & prevention of monopolies & promoting diversity
33. What two types of information is cognitive made up of?
Physiological
We keep asking for more products
Factual and social
Flow & telescoping
34. Give an example of the cognitive complexity of content
Relates to the unconscious effects of advertising
Try to solve the plot
Print vs tv news
Macro-level effects
35. Although African Americans are represented on television & portrayals rarely include....
An attitudinal-type effect
Discrimination and poverty impacting their lives
Recognize elements of the story
Content of messages & context of portrayals & cognitive complexity of content
36. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Horizontal
Strong personal locus
Vertical
Tragedy & mystery & action/horror
37. In order to appeal to audiences & most stories begin with what?
The typical level of risk for an effect
The typical level of risk for an effect
Conflict
Horizontal
38. The business trend to consolidate has grown stronger than the government's impulse to...
Shared commons & need for social connection & & attraction of advertisers
Prescription drugs
Pay for placement
Regulate
39. What are some examples of where advertisements can be found?
When game developers market their game code to other game developers
Ads making implicit claims that cannot be tested for the truth
Toilets & schools & video games & etc.
Manifest and process
40. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
African Americans
Influence of automatic bodily systems & beyond our conscious control
Manifest effect
Concentrated
41. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Individuals and society
Wikis
Conglomerate
Media and messages
42. What does localism serve the needs of?
Typical level of risk for an effect
Individuals and society
Concentrated
Conflict & climax & resolution
43. What socioeconomic status is more represented?
Richer
Dramas and situation comedies
Action must build up
When fewer people control the media& there's a narrow range of voices
44. Which type of violence is most prevalent on television?
Viacom & CBS
More married women
Verbal violence
Shared commons & need for social contact & attraction of advertisers
45. Describe baseline effects.
Manifest effect
Temporary
Massively Multiplayer Online Role Playing Game
Typical level of risk for an event
46. Where does the term wiki come from?
People share their work through open web sites
Hawaiian word wikiwiki
Antisocial vs prosocial
Condition audiences for repeat exposures
47. What happens in the media deregulation?
Relates to the unconscious effects of advertising
Influences
Recognize elements of the story
They eliminated the legal barrier to competition across markets
48. Like media programming companies & advertising agencies are also...
Temporary
Concentrated
Advertisers manipulating us into buying things we don't need
Largest amount of knowledge
49. ______ are the influences we experience constantly from our exposure to media messages?
The creation & formulas & & the social values of consumers
Medical workers
Harder
Process effects
50. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
A temporary effect
They are interactive
Field independency & type of intelligence & type of thinking & conceptual differentation
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