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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _______________ are societal changes that occur over a long period of time.
Field independency
Macro-level effects
Websites that allow users to add & edit material
During an exposure to a particular message
2. What is localism?
Arcade games
People have control and control is decentralized
The control of important institutions in the hads of all people
Crystalline intelligence
3. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Real world vs media world
Crysalline and fluid
Horizontal
4. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
1980s & 1990s
Attitudinal
Create successful products
Conceptual differentiation
5. What are the six baseline influencing factors?
Flow & telescoping
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Attitudinal
Concentration & consolidation & centralization
6. What did the Communications Act of 1934 require?
Flow & telescoping
The creation & formulas & & the social values of consumers
Broadcasters to serve the public interest & convenience & and necessity
Recognize elements of the story
7. Like media programming companies & advertising agencies are also...
Whites
Concentrated
Concentration
Cognitive
8. Name the two types of process effects?
Unintentional effects
Conflict
Baseline & fluctuation
Field independency & type of intelligence & type of thinking & conceptual differentiation
9. Playing interactive video games & particularly MMORPGs...
Can be addictive
Concentrated
60%
State of mind & motivation & & degree of identification
10. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Focus on steps in the process
An informed decision
Prescription drugs
Psychological & emotional & cognitive
11. Give an example of the cognitive complexity of content
Hawaiian word wikiwiki
Print vs tv news
Crystalline intelligence
Attitudinal
12. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Physiological
They eliminated the legal barrier to competition across markets
An informed decision
13. The video industry has 'a good deal of vertical integration'. What does this mean?
Conflict & climax & resolution
Prescription drugs
They are interactive
The company that owns the platform also develops the games and distributes them
14. In order to become media literate in interactive media & what do we need to establish?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Opportunities vs addictions & goals
Media concentration
Long-term
15. When does invisible stereotyping occur?
Flow & telescoping
When whole segments of the population are ignored
Emotional
Localism and efficiency
16. What does the term telescoping refer to?
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17. What is our personal locus made up of?
Massively Multiplayer Online Role Playing Game
Viacom & CBS
Goals & drives
Media deregulation
18. The intended effects of ads include what?
Establish awareness of products & existence of products
Physiological
Cognitive & emotional & moral
Cognitive
19. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Localism
Penetration
Discrimination and poverty impacting their lives
20. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Displacement of other activities
Conservative
Shared commons & need for social contact & attraction of advertisers
21. When does a digital game player get deeply immersed in the game and loses all track of time and place?
The media can provide us with information
Flow
Intentional
Positive because they are easy for viewers to recognize
22. The internet is considered a viral spiral because it _________ innovation due to its network structure
Goals & drives
Male
Promotes
Content of messages & context of portrayals & cognitive complexity of content
23. What is a mystery?
Wikis
Concentration
State of mind & motivation & & degree of identification
Try to solve the plot
24. The business trend to consolidate has grown stronger than the government's impulse to...
Institutions
Physiological
Regulate
Content of messages & context of portrayals & cognitive complexity of content
25. What is telescoping?
Individuals and society
Emotional
Social and economic
When you focus on the steps in the process
26. What are the six baseline influencing factors?
Simplistic and objectionable ways
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Discrimination and poverty impacting their lives
Vertical and lateral
27. What is the ability to memorize facts?
Goals & drives
65+ years of age
Crystalline intelligence
To compare the tragic characters & make the audience feel better
28. What was significant about the Communications Act 1934?
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29. according to the textbook & which occupation is the most prevalent in the television world?
Ownership rules are relaxed
Medical workers
Try to solve the plot
Confusing to the audience
30. When a digital game has been designed well & it delivers an experience to players through what?
High paid
Sex & violence & language & sexual orientation
Process effects
Flow & telescoping
31. What is efficiency?
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32. What is a physiological effect?
Simplistic and objectionable ways
Regulate
Vertical and lateral
Influence of automatic bodily systems & beyond our conscious control
33. What ethnicity is overrepresented on tv?
By medium & society
Relaxing regulations
Whites
Relates to the unconscious effects of advertising
34. what types of audiences have marketers of digital games identified as?
1950s
60%
Explorers & socializers & achievers & controllers
Institutions & society & individuals
35. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
They are interactive
Viacom & CBS
Goals & drives
36. What is the natural ability to distinguish the singal and the noise in any message?
Media content
Field independency
Deregulation & change in content & lack of access
Largest amount of knowledge
37. ______ are the influences we experience constantly from our exposure to media messages?
Condition audiences for repeat exposures
Process effects
Action must build up
Baseline & fluctuation
38. There is a trend of ______________ of ownership in the media
Promotes
Establish awareness of products & existence of products
Concentration
Long-term
39. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Field independency & type of intelligence & type of thinking & conceptual differentation
CEOs holding a greater concentration of power
Fluid intelligence
Manifest effect
40. ______ are the influences we experience constantly from our exposure to media messages?
Focus on steps in the process
Process effects
Pay for placement
Opinions & beliefs & and values
41. Give an example of the content of messages
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media and personal
Deceptive
Antisocial vs prosocial
42. What eliminated the legal barrier to competition across markets?
An attitudinal-type effect
Whites
Media deregulation
Typical level of risk for an effect
43. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Happiness is found in having things
Confusing to the audience
Physiological
Pay for placement
44. What is the long-term behavioral effect?
3%
Websites that allow users to add & edit material
Displacement of other activities
Try to solve the plot
45. What percent of a typical newspaper is advertising?
Vertical
A temporary effect
60%
Pay for placement
46. Every day & our baseline of media effects what?
Cognitive
Can be at risk & shaped by media & own life factors
Influence of automatic bodily systems & beyond our conscious control
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
47. according to the textbook & which occupation is the most prevalent in the television world?
Concentrated
Medical workers
Baseline & fluctuation
Flow & telescoping
48. What are the two competing values?
Localism and efficiency
Determines a person's media exposure habits
Create successful products
Crysalline and fluid
49. What is one of the characteristics that differentiate mass media games or video games from other mass media?
High paid
Relaxing regulations
Can be at risk & shaped by media & own life factors
They are interactive
50. Explain localism
Condition audiences for repeat exposures
Focus on steps in the process
Fluid intelligence
People have control and control is decentralized
Can you answer 50 questions in 15 minutes?
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