Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What two types of information is cognitive made up of?






2. What government organization monitors tv and radio programming to determine if it is obscene or not?






3. what three forces shape the development of interactive media?






4. What does attitudinal effects create and shape?






5. ______ are the influences we experience constantly from our exposure to media messages?






6. Describe product claims?






7. Consumers use the formula to do what?






8. Describe fluctuation effects.






9. What best reflects the effects the media has on us?






10. Describe baseline effects.






11. The video industry has 'a good deal of vertical integration'. What does this mean?






12. What are the six baseline influencing factors?






13. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






14. What percent of a typical newspaper is advertising?






15. What are the two types of process effects?






16. What happens in the media deregulation?






17. What are the two long-term attitudinal effects?






18. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






19. What are the two types of media effects?






20. What are the three types of concentration?






21. What are the two types of responsibilites in advertising?






22. What are the three elements to a general story formula?






23. Issues of concern regarding merger activity includes what?






24. What marital status is more represented on tv?






25. What do megamergers result in?






26. What happens in the media deregulation?






27. The internet is considered a viral spiral because it _________ innovation due to its network structure






28. What are the two types of responsibilites in advertising?






29. What are the 3 developmental maturities?






30. What is flow?






31. What is fluctuation effect?






32. In tv & gays are what?






33. What are the three elements to a general story formula?






34. Like media programming companies & advertising agencies are also...






35. When does invisible stereotyping occur?






36. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






37. What does localism serve the needs of?






38. What is an effect that happens during exposure to the media messages?






39. What are the two types of thinking?






40. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






41. What are the two main forms of stereotyping?






42. what three forces shape the development of interactive media?






43. What are some fluctuation factors?






44. Many media effects are...






45. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






46. What are the four types of niche audiences?






47. What are the two main components in the demographics pattern?






48. What is flow?






49. What are the four types of niche audiences?






50. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?