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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are characteristics that have shaped the development of interactive media?
Drama & comedy & romance & reality series
The control of important institutions in the hads of all people
Shared commons & need for social connection & & attraction of advertisers
Websites that allow users to add & edit material
2. What are the two main components in the demographics pattern?
Concentration
Shared commons & need for social networking & attraction of advertising support
Always occurring
Real world vs media world
3. Although African Americans are represented on television & portrayals rarely include....
An informed decision
Shared commons & need for social networking & attraction of advertising support
Discrimination and poverty impacting their lives
Niche audiences
4. What was it when ownership rules were relaxed?
Media concentration
Crystalline intelligence
Field independency
Pay for placement
5. What occupation is more represented on tv?
Positive because they are easy for viewers to recognize
Arcade games
Always occurring
High paid
6. What are examples of baseline factors?
Create successful products
Developmental maturity & knowledge structures & media exposure habits
Institutions & society & individuals
Shared commons & need for social networking & attraction of advertising support
7. What are the two long-term attitudinal effects?
Flow
Goals & drives
Cultivation & reinforcement
Prescription drugs
8. Give an example of the cognitive complexity of content
By medium & society
Print vs tv news
When game developers market their game code to other game developers
60%
9. What socioeconomic status is more represented?
1950s
Richer
Baseline and fluctuation
Real world vs media world
10. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Crystalline & fluid
Recognize elements of the story
Conflict & climax & resolution
11. The three forces that have shaped the development of the interactive mass media
Medical workers
The control of important institutions in the hads of all people
When fewer people control the media& there's a narrow range of voices
Shared commons & need for social networking & attraction of advertising support
12. People with the ___________________ learn the most from the media
Institutions
Field independency & type of intelligence & type of thinking & conceptual differentation
Largest amount of knowledge
Physiological
13. What are the two types of process effects?
Opinions & beliefs & and values
Baseline and fluctuation
Shared commons & need for social connection & & attraction of advertisers
Tragedy & mystery & action/horror
14. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Invisible & visible
Media concentration & media deregulation
Localism
15. Many media effects are...
Verbal violence
Long-term
Relates to the unconscious effects of advertising
Intentional
16. What is fluctuation effect?
A temporary effect
Media deregulation
Cultivation & reinforcement
Tragedy & mystery & action/horror
17. What was the biggest deal between any two media companies?
Viacom & CBS
Younger age
The typical level of risk for an effect
Emotional
18. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Viacom & CBS
Public interest & prevention of monopolies & promoting diversity
Localism
Wikis
19. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Create successful products
Small
Many companies
20. What two types of information is cognitive made up of?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Factual and social
Many companies
Sex & violence & language & sexual orientation
21. What is the long-term emotional effect?
Desensitization
Institutions & society & individuals
Opportunities vs addictions & goals
Immediate and long-term
22. What are the two types of process effects?
Baseline and fluctuation
1980s & 1990s
Goals & drives
Arcade games
23. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Largest amount of knowledge
Advertisers manipulating us into buying things we don't need
Long-term
Opportunities vs addictions & goals
24. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
World of Warcraft & $15 per month & an online game & most successful video game in the world
Male
State of mind & motivation & & degree of identification
25. Popular criticism about advertising includes what?
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26. What does localism serve the needs of?
Individuals and society
Prescription drugs
Field independency & type of intelligence & type of thinking & conceptual differentation
When you focus on the steps in the process
27. What was the first form of media games?
Arcade games
Ads making implicit claims that cannot be tested for the truth
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Manifest effect
28. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Condition audiences for repeat exposures
Psychological & emotional & cognitive
6
29. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Cultivation & reinforcement
African Americans
Concentration & consolidation & centralization
Desensitization
30. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
They are interactive
Physiological
When game developers market their game code to other game developers
Male
31. What are the three parts of efficiency?
Concentration & consolidation & centralization
Conflict
Unintentional effects
During an exposure to a particular message
32. Long-term effects are ________ to notice than immediate effects.
Harder
Text & television
Opportunities vs addictions & goals
Concentration
33. The pattern of the population of television characters is ______ the pattern of people in the real world
Male
Different from
Goals & drives
1950s
34. interactive media games are In what stage of development?
3%
Dramas and situation comedies
Penetration
People have control and control is decentralized
35. In order to become media literate in interactive media & what do we need to establish?
Concentration
Discrimination and poverty impacting their lives
Opportunities vs addictions & goals
Conflict & climax & resolution
36. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Male
Intentional
Institutions
37. When a digital game has been designed well & it delivers an experience to players through what?
Invisible & visible
CEOs holding a greater concentration of power
Cultivation & reinforcement
Flow & telescoping
38. What is Web 2.0?
Crystalline & fluid
Concentration & consolidation & centralization
Media and messages
People share their work through open web sites
39. what happens in the media concentration?
Ownership rules are relaxed
Cognitive & emotional & moral
Deregulation & change in content & lack of access
Stereotypes
40. What was it when ownership rules were relaxed?
6
Regulate
Temporary
Media concentration
41. what type of health patterns are there?
Deceptive
Automaticy
They are interactive
A temporary effect
42. What is efficiency?
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43. What are the six baseline influencing factors?
Younger age
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
When game developers market their game code to other game developers
44. What was significant about the Communications Act 1934?
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45. Explain localism
State of mind & motivation & & degree of identification
Automaticy
People have control and control is decentralized
Media concentration & media deregulation
46. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Promotes
Efficiency
Baseline & fluctuation
Manifest effect
47. What is a physiological effect?
Simplistic and objectionable ways
Different from
Influence of automatic bodily systems & beyond our conscious control
Efficiency
48. Unintentional effects often occur when we are in a state of...
Field independency & type of intelligence & type of thinking & conceptual differentiation
Stereotypes
Flow
Automaticy
49. What is localism?
High paid
The control of important institutions in the hads of all people
Verbal violence
Required broadcasters to serve the public's interest & convenience & & necessity
50. What is the ability to be creative?
Sex & violence & language & sexual orientation
1980s & 1990s
Focus on steps in the process
Fluid intelligence