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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three elements to a general story formula?
Influence of automatic bodily systems & beyond our conscious control
CEOs holding a greater concentration of power
Conflict & climax & resolution
Baseline & fluctuation
2. what type of health patterns are there?
Promotes
Niche audiences
Deceptive
Opinions & beliefs & and values
3. Consumers use the formula to do what?
People share their work through open web sites
Male
Recognize elements of the story
Prescription drugs
4. Issues of concern regarding merger activity includes what?
Real world vs media world
Print vs tv news
Deregulation & change in content & lack of access
Viacom & CBS
5. In what way (s) does advertising make us too materialistic?
Crystalline & fluid
A temporary effect
We keep asking for more products
Many companies
6. What does localism serve the needs of?
65+ years of age
Individuals and society
Focus on steps in the process
Immediate
7. What is efficiency?
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8. when one media company buys smaller companies of the same type & what type of concentration is this?
Manifest and process
Horizontal
An informed decision
When fewer people control the media& there's a narrow range of voices
9. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Text & television
Determines a person's media exposure habits
They are interactive
10. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Immediate
Attitudinal
Advertisers manipulating us into buying things we don't need
Explorers & socializers & achievers & controllers
11. What are the three parts of efficiency?
1950s
Field independency & type of intelligence & type of thinking & conceptual differentiation
Media concentration & media deregulation
Concentration & consolidation & centralization
12. What is puffery?
To compare the tragic characters & make the audience feel better
Intentional
Media concentration & media deregulation
Ads making implicit claims that cannot be tested for the truth
13. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
1950s
Viacom & CBS
Influences
Fluid intelligence
14. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Can be at risk & shaped by media & own life factors
Desensitization
Opinions & beliefs & and values
15. What is puffery?
Condition audiences for repeat exposures
Ads making implicit claims that cannot be tested for the truth
More married women
Concentration
16. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Crysalline and fluid
Desensitization
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
17. What are some examples of where advertisements can be found?
When fewer people control the media& there's a narrow range of voices
Positive because they are easy for viewers to recognize
Crysalline and fluid
Toilets & schools & video games & etc.
18. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Being immersed so deeply into a task so they lose track of all time and place
Influence of automatic bodily systems & beyond our conscious control
Happiness is found in having things
19. When did the innovation stage for interactive media games begin?
Regulate
Arcade games
Create successful products
1950s
20. What do interactive games have the power to do?
Media concentration & media deregulation
Condition audiences for repeat exposures
Media concentration & media deregulation
Field independency
21. It is clear that the media is completely controlled by what?
Many companies
Vertical and lateral
Baseline & fluctuation
Media deregulation
22. The pattern of the population of television characters is ______ the pattern of people in the real world
When whole segments of the population are ignored
Different from
Public interest & prevention of monopolies & promoting diversity
Broadcasters to serve the public interest & convenience & and necessity
23. What are stereotypes on tv?
6
Field independency & type of intelligence & type of thinking & conceptual differentation
Positive because they are easy for viewers to recognize
Sex & violence & language & sexual orientation
24. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Niche audiences
Desensitization
Confusing to the audience
Telescoping
25. What was the biggest deal between any two media companies?
Viacom & CBS
Process effects
Macro-level effects
Opportunities vs addictions & goals
26. When creating a new tv series & producers must work around various constraints. What are some constraints?
Public interest & prevention of monopolies & promoting diversity
An informed decision
Crysalline and fluid
The creation & formulas & & the social values of consumers
27. Name the two types of process effects?
When fewer people control the media& there's a narrow range of voices
Happiness is found in having things
Baseline & fluctuation
They are interactive
28. What are the three parts of efficiency?
Verbal violence
Concentration & consolidation & centralization
Content of messages & context of portrayals & cognitive complexity of content
The company that owns the platform also develops the games and distributes them
29. What socioeconomic status is more represented?
Being immersed so deeply into a task so they lose track of all time and place
Media concentration
The company that owns the platform also develops the games and distributes them
Richer
30. What are the two types of media effects?
Male
Happiness is found in having things
Manifest and process
6
31. Creators use the formula to do what?
High paid
Create successful products
Text & television
Happiness is found in having things
32. What was the first form of media games?
Verbal violence
Institutions
Baseline and fluctuation
Arcade games
33. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
An attitudinal-type effect
Verbal violence
Conceptual differentiation
34. A macro-type media effect refers to what?
When whole segments of the population are ignored
Good vs evil
Institutions
Horizontal & vertical & conglomerate
35. What was it when ownership rules were relaxed?
Condition audiences for repeat exposures
Media concentration
Vertical and lateral
The company that owns the platform also develops the games and distributes them
36. What was the biggest deal between any two media companies?
3%
Viacom & CBS
Simplistic and objectionable ways
Cognitive & emotional & moral
37. What is telescoping?
Viacom & CBS
Baseline & fluctuation
When you focus on the steps in the process
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
38. What did the Communications Act of 1934 require?
Goals & drives
Broadcasters to serve the public interest & convenience & and necessity
World of Warcraft & $15 per month & an online game & most successful video game in the world
Can be addictive
39. what happens in the media concentration?
Concentration & consolidation & centralization
Ownership rules are relaxed
Concentration
Real world vs media world
40. What are the two long-term attitudinal effects?
Crystalline intelligence
Cognitive
A digital game player's focus on steps in the process
Cultivation & reinforcement
41. what types of audiences have marketers of digital games identified as?
Media and personal
When whole segments of the population are ignored
Try to solve the plot
Explorers & socializers & achievers & controllers
42. When a digital game has been designed well & it delivers an experience to players through what?
Media concentration
Localism
Manifest effect
Flow & telescoping
43. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
We keep asking for more products
Unintentional effects
Can be at risk & shaped by media & own life factors
44. People who have a ________________ have more awareness of the effects process
Strong personal locus
Advertisers manipulating us into buying things we don't need
Drama & comedy & romance & reality series
Factual and social
45. What is the natural ability to distinguish the signal and the noise in any message?
Websites that allow users to add & edit material
Motivations & states & degree of identification
Field independency
Action must build up
46. What is an effect that happens during exposure to the media messages?
An attitudinal-type effect
Cultivation & reinforcement
Immediate
Cognitive & emotional & moral
47. What percentage of video games earn a profit?
3%
Being immersed deeply in a task that they lose track of time and place
Field independency & type of intelligence & type of thinking & conceptual differentation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
48. What is the way people group and classify things?
65+ years of age
Conceptual differentiation
Establish awareness of products & existence of products
Manifest effect
49. Unintentional effects often occur when we are in a state of...
Automaticy
Media and personal
When you focus on the steps in the process
Emotional
50. What is localism?
Relaxing regulations
The control of important institutions in the hads of all people
Niche audiences
Conflict