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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?
Crystalline & fluid
People have control and control is decentralized
Opinions & beliefs & and values
Concentration & consolidation & centralization
2. to end up at the top of a Google search & a website must what?
Horizontal & vertical & conglomerate
Baseline and fluctuation
Medical workers
Pay for placement
3. what happens in the media concentration?
65+ years of age
Ownership rules are relaxed
Immediate and long-term
State
4. What occupation is more represented on tv?
High paid
Harder
Media concentration & media deregulation
Hawaiian word wikiwiki
5. What was the first form of media games?
Flow
An informed decision
Field independency
Arcade games
6. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Easily noticable
Automaticy
Recognize elements of the story
An attitudinal-type effect
7. What are the two timing factors?
Displacement of other activities
Viacom & CBS
Immediate and long-term
Crystalline & fluid
8. When does a digital game player get deeply immersed in the game and loses all track of time and place?
An attitudinal-type effect
They eliminated the legal barrier to competition across markets
Antisocial vs prosocial
Flow
9. What is the natural ability to distinguish the singal and the noise in any message?
The creation & formulas & & the social values of consumers
Concentration
Required broadcasters to serve the public's interest & convenience & & necessity
Field independency
10. What is telescoping?
Typical level of risk for an effect
Focus on steps in the process
Whites
Media deregulation
11. When does invisible stereotyping occur?
When whole segments of the population are ignored
Medical workers
Institutions
Ownership rules are relaxed
12. What does the personal locus do?
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13. In the formula & What are the 2 constraints?
By medium & society
Advertisers manipulating us into buying things we don't need
An informed decision
When you focus on the steps in the process
14. What is a wiki?
Broadcasters to serve the public interest & convenience & and necessity
When game developers market their game code to other game developers
Medical workers
Websites that allow users to add & edit material
15. When did the innovation stage for interactive media games begin?
Emotional
Largest amount of knowledge
1950s
A temporary effect
16. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Manifest and process
Vertical
Explorers & socializers & achievers & controllers
Action must build up
17. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Happiness is found in having things
65+ years of age
Wikis
Influences
18. In order to become media literate in interactive media & what do we need to establish?
Different from
An attitudinal-type effect
Concentration & consolidation & centralization
Opportunities vs addictions & goals
19. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Pay for placement
Antisocial vs prosocial
Media deregulation
Attitudinal
20. People who have a ________________ have more awareness of the effects process
Conglomerate
Media concentration & media deregulation
Strong personal locus
Drama & comedy & romance & reality series
21. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
An attitudinal-type effect
More married women
We keep asking for more products
22. the rationale for regulation in broadcasting is based on what?
Relates to the unconscious effects of advertising
Public interest & prevention of monopolies & promoting diversity
Good vs evil
Concentration & consolidation & centralization
23. Like media programming companies & advertising agencies are also...
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Concentrated
Focus on steps in the process
Confusing to the audience
24. What is the long-term behavioral effect?
Baseline & fluctuation
State
Displacement of other activities
Conceptual differentiation
25. What do interactive games have the power to do?
Physiological
Relaxing regulations
Condition audiences for repeat exposures
Crysalline and fluid
26. What are stereotypes on tv?
6
Positive because they are easy for viewers to recognize
Drama & comedy & romance & reality series
Ads making implicit claims that cannot be tested for the truth
27. Who does marketing target?
People share their work through open web sites
Niche audiences
Vertical
Shared commons & need for social networking & attraction of advertising support
28. What gender is more popular on tv?
CEOs holding a greater concentration of power
Male
Dramas and situation comedies
Displacement of other activities
29. If you cry during a film & you are experiencing what type of effect?
Public interest & prevention of monopolies & promoting diversity
High paid
Developmental maturity & knowledge structures & media exposure habits
Emotional
30. What are the three elements to a general story formula?
They are interactive
Opportunities vs addictions & goals
Largest amount of knowledge
Conflict & climax & resolution
31. A macro-type media effect refers to what?
Focus on steps in the process
Field independency & type of intelligence & type of thinking & conceptual differentiation
Institutions
State
32. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Deregulation & change in content & lack of access
Vertical and lateral
Field independency
33. What is the ability to be creative?
Fluid intelligence
Explorers & socializers & achievers & controllers
Institutions
Media concentration & media deregulation
34. What is Web 2.0?
Ads making implicit claims that cannot be tested for the truth
Good vs evil
Field independency
People share their work through open web sites
35. What are the two main forms of stereotyping?
Invisible & visible
Simplistic and objectionable ways
Real world vs media world
People have control and control is decentralized
36. What is tragedy used for?
Cognitive & emotional & moral
Factual and social
To compare the tragic characters & make the audience feel better
Cognitive
37. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
An attitudinal-type effect
Displacement of other activities
Arcade games
38. What government organization monitors tv and radio programming to determine if it is obscene or not?
Typical level of risk for an effect
Federal Communications Commission
Attitudinal
Simplistic and objectionable ways
39. What is localism?
Broadcasters to serve the public interest & convenience & and necessity
The control of important institutions in the hads of all people
Focus on steps in the process
Concentrated
40. What is fluctuation effect?
A temporary effect
Male
Media concentration
Immediate
41. What are the two types of factors in fluctuation?
Action must build up
Manifest effect
Tragedy & mystery & action/horror
Media and personal
42. People with the ___________________ learn the most from the media
Required broadcasters to serve the public's interest & convenience & & necessity
Relaxing regulations
Largest amount of knowledge
Harder
43. What is the long-term emotional effect?
Desensitization
Conflict & climax & resolution
60%
Establish awareness of products & existence of products
44. _______________ are societal changes that occur over a long period of time.
Deceptive
Macro-level effects
Horizontal
More married women
45. It is clear that the media is completely controlled by what?
Conflict & climax & resolution
Real world vs media world
Many companies
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
46. Playing interactive video games & particularly MMORPGs...
Can be addictive
Institutions & society & individuals
State of mind & motivation & & degree of identification
Immediate and long-term
47. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Shared commons & need for social connection & & attraction of advertisers
Determines a person's media exposure habits
State of mind & motivation & & degree of identification
48. What must happen during television before commercial break?
Action must build up
Crystalline & fluid
Factual and social
Concentration & consolidation & centralization
49. What is an effect that happens during exposure to the media messages?
When fewer people control the media& there's a narrow range of voices
Pay for placement
Immediate
By medium & society
50. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Explorers & socializers & achievers & controllers
A digital game player's focus on steps in the process
Federal Communications Commission