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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a digital game has been designed well & it delivers an experience to players through what?
Younger age
Flow & telescoping
Media and personal
Websites that allow users to add & edit material
2. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Ads making implicit claims that cannot be tested for the truth
Baseline & fluctuation
1980s & 1990s
3. What is the most prevalent media effect?
Cognitive
Dramas and situation comedies
Concentration & consolidation & centralization
60%
4. What are the two types of process effects?
Determines a person's media exposure habits
Male
Concentration
Baseline and fluctuation
5. What is Web 2.0?
People share their work through open web sites
Baseline & fluctuation
Harder
Horizontal
6. When creating a new tv series & producers must work around various constraints. What are some constraints?
Toilets & schools & video games & etc.
Explorers & socializers & achievers & controllers
The creation & formulas & & the social values of consumers
Opinions & beliefs & and values
7. What socioeconomic status is more represented?
Federal Communications Commission
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Tragedy & mystery & action/horror
Richer
8. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Content of messages & context of portrayals & cognitive complexity of content
Ads making implicit claims that cannot be tested for the truth
Viacom & CBS
9. What are characteristics that have shaped the development of interactive media?
Easily noticable
Field independency
Media and personal
Shared commons & need for social connection & & attraction of advertisers
10. what force competes against the ethnic of localism?
Efficiency
Toilets & schools & video games & etc.
Field independency
Automaticy
11. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Required broadcasters to serve the public's interest & convenience & & necessity
Explorers & socializers & achievers & controllers
Fluid intelligence
Flow
12. Although African Americans are represented on television & portrayals rarely include....
Manifest and process
Discrimination and poverty impacting their lives
The company that owns the platform also develops the games and distributes them
Localism
13. According to the _______________ is the most challenging medium for telling stories
Broadcasters to serve the public interest & convenience & and necessity
Opportunities vs addictions & goals
6
Text & television
14. People with the ___________________ learn the most from the media
Conglomerate
Concentration & consolidation & centralization
Largest amount of knowledge
Shared commons & need for social networking & attraction of advertising support
15. Media ownership has big impact on...
Print vs tv news
People share their work through open web sites
Media content
Simplistic and objectionable ways
16. In order to become media literate in interactive media & what do we need to establish?
Baseline and fluctuation
Institutions
Opportunities vs addictions & goals
Flow & telescoping
17. Popular criticism about advertising includes what?
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18. What are the four types of niche audiences?
They are interactive
Explorers & socializers & achievers & controllers
Cognitive
Emotional
19. What is a belief that control of important institutions should be in the hands of many through decentralization?
Unintentional effects
Flow
Text & television
Localism
20. What is action/horror?
When fewer people control the media& there's a narrow range of voices
Deceptive
Ownership rules are relaxed
Good vs evil
21. What are the three elements to a general story formula?
Crystalline intelligence
Condition audiences for repeat exposures
Conflict & climax & resolution
Baseline & fluctuation
22. What ethnicity is overrepresented on tv?
Medical workers
A temporary effect
Whites
Wikis
23. If you cry during a film & you are experiencing what type of effect?
Emotional
Concentration & consolidation & centralization
Different from
Typical level of risk for an event
24. What is tragedy used for?
A temporary effect
Ads making implicit claims that cannot be tested for the truth
To compare the tragic characters & make the audience feel better
Younger age
25. According to the _______________ is the most challenging medium for telling stories
Discrimination and poverty impacting their lives
Text & television
Crystalline & fluid
Relates to the unconscious effects of advertising
26. what type of health patterns are there?
African Americans
Institutions & society & individuals
Recognize elements of the story
Deceptive
27. What is WOW?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
World of Warcraft & $15 per month & an online game & most successful video game in the world
Deregulation & change in content & lack of access
Websites that allow users to add & edit material
28. What ethnicity is overrepresented on tv?
A temporary effect
Localism and efficiency
Whites
Text & television
29. What are the four genres in the formula?
Baseline & fluctuation
They are interactive
Establish awareness of products & existence of products
Drama & comedy & romance & reality series
30. The media can have long and short term effects on what?
Institutions & society & individuals
Public interest & prevention of monopolies & promoting diversity
The company that owns the platform also develops the games and distributes them
Establish awareness of products & existence of products
31. The video industry has 'a good deal of vertical integration'. What does this mean?
Immediate
When game developers market their game code to other game developers
Condition audiences for repeat exposures
The company that owns the platform also develops the games and distributes them
32. Many media effects are...
Intentional
Harder
Many companies
Being immersed so deeply into a task so they lose track of all time and place
33. ______ are the influences we experience constantly from our exposure to media messages?
The control of important institutions in the hads of all people
Baseline and fluctuation
1980s & 1990s
Process effects
34. What is puffery?
Macro-level effects
Ads making implicit claims that cannot be tested for the truth
Deregulation & change in content & lack of access
More married women
35. When did megamergers become popular?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Younger age
1980s & 1990s
Influences
36. Give an example of the cognitive complexity of content
Print vs tv news
Different from
They eliminated the legal barrier to competition across markets
State of mind & motivation & & degree of identification
37. according to the textbook & which occupation is the most prevalent in the television world?
Male
Cognitive & emotional & moral
Richer
Medical workers
38. Like media programming companies & advertising agencies are also...
Physiological
Institutions
Baseline & fluctuation
Concentrated
39. What are some fluctuation factors?
Shared commons & need for social networking & attraction of advertising support
State of mind & motivation & & degree of identification
Medical workers
Telescoping
40. There is a trend of ______________ of ownership in the media
Concentration
The company that owns the platform also develops the games and distributes them
Content of messages & context of portrayals & cognitive complexity of content
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
41. Unintentional effects often occur when we are in a state of...
Automaticy
Conglomerate
Vertical and lateral
Discrimination and poverty impacting their lives
42. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Displacement of other activities
Ads making implicit claims that cannot be tested for the truth
World of Warcraft & $15 per month & an online game & most successful video game in the world
Manifest effect
43. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Arcade games
Male
When fewer people control the media& there's a narrow range of voices
44. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Horizontal & vertical & conglomerate
Relates to the unconscious effects of advertising
Focus on steps in the process
45. What was it when ownership rules were relaxed?
Opinions & beliefs & and values
Media concentration
Immediate
When game developers market their game code to other game developers
46. The media can have long and short term effects on what?
Baseline & fluctuation
Field independency & type of intelligence & type of thinking & conceptual differentation
Vertical and lateral
Institutions & society & individuals
47. What are some fluctuation factors?
More likely to appear in comedies than dramas
State of mind & motivation & & degree of identification
Pay for placement
Manifest effect
48. What is the long-term emotional effect?
Desensitization
Media concentration & media deregulation
Fluid intelligence
Temporary
49. What marital status is more represented on tv?
Telescoping
More married women
Macro-level effects
The typical level of risk for an effect
50. Many media effects are...
Cognitive & emotional & moral
Public interest & prevention of monopolies & promoting diversity
Intentional
Psychological & emotional & cognitive