Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






2. What are the two timing factors?






3. What best reflects the effects the media has on us?






4. What are the four types of niche audiences?






5. What are the 3 developmental maturities?






6. What is subliminal advertising






7. What are the two competing values?






8. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






9. Playing interactive video games & particularly MMORPGs...






10. What is puffery?






11. What happens in the media deregulation?






12. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






13. What are the three parts of efficiency?






14. What is the most prevalent media effect?






15. what types of audiences have marketers of digital games identified as?






16. What is the natural ability to distinguish the signal and the noise in any message?






17. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






18. What are the two long-term attitudinal effects?






19. the two most dominant genres in prime-time television from the 1970s-1990s were what?






20. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






21. What was significant about the Communications Act 1934?


22. Popular criticism about advertising includes what?


23. The video industry has 'a good deal of vertical integration'. What does this mean?






24. What are the two types of media effects?






25. A macro-type media effect refers to what?






26. What are the three states of personal factors in fluctuation?






27. What is the natural ability to distinguish the singal and the noise in any message?






28. The three forces that have shaped the development of the interactive mass media






29. What are the two types of intelligence?






30. What does a cognitive-effect means?






31. ________ are beneficial because they allow for the creation of collective knowledge






32. What are some examples of where advertisements can be found?






33. 'Bad' language in the media is what?






34. What is telescoping?






35. What are the three states of personal factors in fluctuation?






36. What socioeconomic status is more represented?






37. The pattern of the population of television characters is ______ the pattern of people in the real world






38. What is a mystery?






39. What are the three parts of efficiency?






40. What do interactive games have the power to do?






41. What is a mystery?






42. What are the three personal factors of fluctuation?






43. What are the three elements to a general story formula?






44. What is Web 2.0?






45. What is efficiency?


46. Describe product claims?






47. The video industry has 'a good deal of vertical integration'. What does this mean?






48. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






49. When did megamergers become popular?






50. according to the textbook & which occupation is the most prevalent in the television world?