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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
By medium & society
Emotional
Drama & comedy & romance & reality series
1980s & 1990s
2. What are stereotypes on tv?
Social and economic
Toilets & schools & video games & etc.
Positive because they are easy for viewers to recognize
Cognitive
3. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Field independency
Vertical
Federal Communications Commission
Flow
4. what force competes against the ethnic of localism?
Concentration & consolidation & centralization
Viacom & CBS
Conservative
Efficiency
5. What are the two types of process effects?
Conservative
Baseline and fluctuation
Emotional
Concentrated
6. What age is more represented on tv?
Younger age
Deceptive
Field independency & type of intelligence & type of thinking & conceptual differentation
Focus on steps in the process
7. Playing interactive video games & particularly MMORPGs...
Media concentration & media deregulation
Can be addictive
Public interest & prevention of monopolies & promoting diversity
The typical level of risk for an effect
8. what type of health patterns are there?
Deceptive
People share their work through open web sites
Strong personal locus
Horizontal
9. Unintentional effects often occur when we are in a state of...
Automaticy
Federal Communications Commission
Condition audiences for repeat exposures
When game developers market their game code to other game developers
10. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
60%
Shared commons & need for social contact & attraction of advertisers
Typical level of risk for an event
Conglomerate
11. What is a wiki?
Different from
Flow & telescoping
Websites that allow users to add & edit material
CEOs holding a greater concentration of power
12. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Ads making implicit claims that cannot be tested for the truth
State of mind & motivation & & degree of identification
Goals & drives
13. When does invisible stereotyping occur?
Factual and social
Easily noticable
When whole segments of the population are ignored
Conflict
14. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Physiological
State of mind & motivation & & degree of identification
Concentration
15. What marital status is more represented on tv?
The control of important institutions in the hads of all people
Field independency & type of intelligence & type of thinking & conceptual differentiation
Temporary
More married women
16. What is subliminal advertising
Relates to the unconscious effects of advertising
Websites that allow users to add & edit material
Localism
Try to solve the plot
17. What are the two competing values?
Localism and efficiency
They are interactive
Shared commons & need for social contact & attraction of advertisers
Ownership rules are relaxed
18. Describe product claims?
Confusing to the audience
Public interest & prevention of monopolies & promoting diversity
The typical level of risk for an effect
Opportunities vs addictions & goals
19. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Sex & violence & language & sexual orientation
They eliminated the legal barrier to competition across markets
Relates to the unconscious effects of advertising
20. What is subliminal advertising
Vertical
Small
The media can provide us with information
Relates to the unconscious effects of advertising
21. What is the long-term behavioral effect?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Emotional
Cognitive & emotional & moral
Displacement of other activities
22. What is Web 2.0?
Macro-level effects
Explorers & socializers & achievers & controllers
People share their work through open web sites
3%
23. What are some fluctuation factors?
State of mind & motivation & & degree of identification
1950s
African Americans
Pay for placement
24. What was the biggest deal between any two media companies?
Viacom & CBS
Confusing to the audience
Media concentration & media deregulation
Concentration & consolidation & centralization
25. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
During an exposure to a particular message
When you focus on the steps in the process
Federal Communications Commission
26. What is a baseline effect?
The typical level of risk for an effect
Sex & violence & language & sexual orientation
Efficiency
Invisible & visible
27. What is the ability to memorize facts?
Emotional
Conservative
Developmental maturity & knowledge structures & media exposure habits
Crystalline intelligence
28. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Content of messages & context of portrayals & cognitive complexity of content
Drama & comedy & romance & reality series
Unintentional effects
29. What are the two types of intelligence?
Conceptual differentiation
Typical level of risk for an event
Crysalline and fluid
Motivations & states & degree of identification
30. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Vertical and lateral
Cognitive
Temporary
31. Explain localism
60%
People have control and control is decentralized
1950s
Typical level of risk for an effect
32. In tv & gays are what?
Typical level of risk for an effect
Being immersed deeply in a task that they lose track of time and place
More likely to appear in comedies than dramas
1980s & 1990s
33. What are the two types of intelligence?
A digital game player's focus on steps in the process
Shared commons & need for social contact & attraction of advertisers
Crystalline & fluid
Cognitive & emotional & moral
34. What is our personal locus made up of?
Goals & drives
Desensitization
Media concentration & media deregulation
Long-term
35. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Prescription drugs
Verbal violence
Opinions & beliefs & and values
36. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Efficiency
Typical level of risk for an effect
Media concentration & media deregulation
Horizontal & vertical & conglomerate
37. the rationale for regulation in broadcasting is based on what?
Localism
Public interest & prevention of monopolies & promoting diversity
A temporary effect
Opinions & beliefs & and values
38. What do media exposure habits focus its attention on?
Opportunities vs addictions & goals
Different from
Media and messages
Media concentration & media deregulation
39. interactive media games are In what stage of development?
Field independency
People share their work through open web sites
When you focus on the steps in the process
Penetration
40. What socioeconomic status is more represented?
Localism
Richer
World of Warcraft & $15 per month & an online game & most successful video game in the world
Largest amount of knowledge
41. What are examples of baseline factors?
Concentration & consolidation & centralization
Developmental maturity & knowledge structures & media exposure habits
Factual and social
Ads making implicit claims that cannot be tested for the truth
42. The media can have long and short term effects on what?
Relaxing regulations
By medium & society
Institutions & society & individuals
Field independency
43. What are the six baseline influencing factors?
Action must build up
World of Warcraft & $15 per month & an online game & most successful video game in the world
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Explorers & socializers & achievers & controllers
44. What is the most prevalent media effect?
Harder
Simplistic and objectionable ways
Immediate and long-term
Cognitive
45. In order to appeal to audiences & most stories begin with what?
Conflict
Media concentration
Arcade games
Try to solve the plot
46. What is a mystery?
Broadcasters to serve the public interest & convenience & and necessity
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Try to solve the plot
65+ years of age
47. What socioeconomic status is more represented?
Tragedy & mystery & action/horror
Strong personal locus
Richer
A digital game player's focus on steps in the process
48. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
65+ years of age
Wikis
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Long-term
49. What are examples of baseline factors?
Goals & drives
Process effects
Developmental maturity & knowledge structures & media exposure habits
Flow
50. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Manifest and process
Flow & telescoping
Emotional