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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is flow?
Media concentration & media deregulation
When game developers market their game code to other game developers
Being immersed deeply in a task that they lose track of time and place
To compare the tragic characters & make the audience feel better
2. what type of health patterns are there?
Relates to the unconscious effects of advertising
Emotional
An informed decision
Deceptive
3. What are some examples of where advertisements can be found?
Media concentration & media deregulation
Toilets & schools & video games & etc.
World of Warcraft & $15 per month & an online game & most successful video game in the world
When fewer people control the media& there's a narrow range of voices
4. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Recognize elements of the story
65+ years of age
Horizontal
Influences
5. Give an example of the cognitive complexity of content
Localism
Strong personal locus
Print vs tv news
Required broadcasters to serve the public's interest & convenience & & necessity
6. Describe fluctuation effects.
Niche audiences
Macro-level effects
Temporary
Strong personal locus
7. What are the two timing factors?
Niche audiences
People share their work through open web sites
High paid
Immediate and long-term
8. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Whites
Social and economic
Tragedy & mystery & action/horror
Cognitive
9. What are the two main components in the demographics pattern?
Real world vs media world
Concentration & consolidation & centralization
High paid
Vertical and lateral
10. What are some fluctuation factors?
Small
Explorers & socializers & achievers & controllers
State of mind & motivation & & degree of identification
Simplistic and objectionable ways
11. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Media concentration & media deregulation
Flow & telescoping
When you focus on the steps in the process
12. People who have a ________________ have more awareness of the effects process
When you focus on the steps in the process
Broadcasters to serve the public interest & convenience & and necessity
Strong personal locus
Influences
13. What socioeconomic status is more represented?
Concentrated
Richer
Text & television
Field independency & type of intelligence & type of thinking & conceptual differentation
14. What best reflects the effects the media has on us?
A digital game player's focus on steps in the process
Intentional
Always occurring
Create successful products
15. Describe product claims?
Confusing to the audience
6
Developmental maturity & knowledge structures & media exposure habits
Relates to the unconscious effects of advertising
16. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
People have control and control is decentralized
Determines a person's media exposure habits
Cognitive
Discrimination and poverty impacting their lives
17. What ethnicity is overrepresented on tv?
The control of important institutions in the hads of all people
Younger age
Whites
Motivations & states & degree of identification
18. What is the natural ability to distinguish the signal and the noise in any message?
Stereotypes
Field independency
Print vs tv news
Easily noticable
19. What was significant about the Communications Act 1934?
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20. It is clear that the media is completely controlled by what?
Strong personal locus
Real world vs media world
Content of messages & context of portrayals & cognitive complexity of content
Many companies
21. What are the 3 subgenres of drama?
Localism and efficiency
Tragedy & mystery & action/horror
Media content
An attitudinal-type effect
22. What is an effect that happens during exposure to the media messages?
Content of messages & context of portrayals & cognitive complexity of content
Media and personal
Physiological
Immediate
23. In what 6 ways is advertising deceptive?
Media content
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
More likely to appear in comedies than dramas
Long-term
24. What are the two timing factors?
Desensitization
Explorers & socializers & achievers & controllers
Immediate and long-term
People have control and control is decentralized
25. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
They are interactive
Medical workers
Emotional
Developmental maturity & knowledge structures & media exposure habits
26. A macro-type media effect refers to what?
3%
Localism
Institutions
Stereotypes
27. What percent of a typical newspaper is advertising?
Crystalline & fluid
60%
Print vs tv news
Media and messages
28. The three forces that have shaped the development of the interactive mass media
Different from
Shared commons & need for social networking & attraction of advertising support
Stereotypes
60%
29. What percent of a typical newspaper is advertising?
Media and messages
Largest amount of knowledge
60%
65+ years of age
30. If you cry during a film & you are experiencing what type of effect?
Influence of automatic bodily systems & beyond our conscious control
6
Emotional
Focus on steps in the process
31. When creating a new tv series & producers must work around various constraints. What are some constraints?
Pay for placement
Long-term
Massively Multiplayer Online Role Playing Game
The creation & formulas & & the social values of consumers
32. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Cultivation & reinforcement
Conservative
Real world vs media world
Individuals and society
33. The business trend to consolidate has grown stronger than the government's impulse to...
Younger age
Regulate
Explorers & socializers & achievers & controllers
Institutions & society & individuals
34. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
The typical level of risk for an effect
Long-term
Fluid intelligence
Media and messages
35. What is fluctuation effect?
Largest amount of knowledge
A temporary effect
Try to solve the plot
Emotional
36. What is the process of flow?
Whites
Being immersed so deeply into a task so they lose track of all time and place
Crystalline intelligence
Tragedy & mystery & action/horror
37. Where does the term wiki come from?
Hawaiian word wikiwiki
People share their work through open web sites
Medical workers
Shared commons & need for social connection & & attraction of advertisers
38. What is the ability to memorize facts?
Harder
Crystalline intelligence
Institutions
Verbal violence
39. What are the six baseline influencing factors?
Field independency
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Sex & violence & language & sexual orientation
State of mind & motivation & & degree of identification
40. Name the two types of process effects?
Field independency
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Baseline & fluctuation
Factual and social
41. What are the three personal factors of fluctuation?
Younger age
Shared commons & need for social contact & attraction of advertisers
Motivations & states & degree of identification
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
42. What are the 3 subgenres of drama?
Always occurring
Factual and social
Manifest effect
Tragedy & mystery & action/horror
43. What does localism serve the needs of?
More likely to appear in comedies than dramas
Long-term
Individuals and society
Media concentration & media deregulation
44. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Relates to the unconscious effects of advertising
Physiological
Try to solve the plot
Localism and efficiency
45. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Temporary
Unintentional effects
Media concentration & media deregulation
Concentrated
46. Media ownership has big impact on...
Media content
Process effects
More married women
When whole segments of the population are ignored
47. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Ownership rules are relaxed
We keep asking for more products
Concentration & consolidation & centralization
65+ years of age
48. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Telescoping
Temporary
Content of messages & context of portrayals & cognitive complexity of content
49. Who does marketing target?
Drama & comedy & romance & reality series
60%
Discrimination and poverty impacting their lives
Niche audiences
50. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Media concentration
Invisible & visible
Baseline & fluctuation
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