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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is flow?






2. What are the 3 subgenres of drama?






3. What is a physiological effect?






4. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






5. the two most dominant genres in prime-time television from the 1970s-1990s were what?






6. What was the first form of media games?






7. What does localism serve the needs of?






8. When creating a new tv series & producers must work around various constraints. What are some constraints?






9. What is the long-term emotional effect?






10. What are the three types of concentration?






11. In what way (s) does advertising make us too materialistic?






12. Explain localism






13. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






14. The three forces that have shaped the development of the interactive mass media






15. What percentage of video games earn a profit?






16. Who does marketing target?






17. There is a trend of ______________ of ownership in the media






18. to end up at the top of a Google search & a website must what?






19. The media can have long and short term effects on what?






20. Like media programming companies & advertising agencies are also...






21. What does the personal locus do?

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22. What are some fluctuation factors?






23. What are the 3 developmental maturities?






24. What are the 3 developmental maturities?






25. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






26. ______ are the influences we experience constantly from our exposure to media messages?






27. What is efficiency?

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28. What are the three elements to a general story formula?






29. In tv & gays are what?






30. Values that are reflected in entertainment messages include what?






31. What is the natural ability to distinguish the signal and the noise in any message?






32. What is the middleware market?






33. What is WOW?






34. When does a digital game player get deeply immersed in the game and loses all track of time and place?






35. What is tragedy used for?






36. What are the two main components in the demographics pattern?






37. What are the two major effects from the telecommunications competition & deregulation act of 1996?






38. What does the term telescoping refer to?

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39. What are the two timing factors?






40. Give an example of the cognitive complexity of content






41. A macro-type media effect refers to what?






42. What are the six main criticisms of advertising?






43. Many media effects are...






44. What is the long-term behavioral effect?






45. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






46. According to the _______________ is the most challenging medium for telling stories






47. What is subliminal advertising






48. The number of ads for _______________ increases each year






49. Although African Americans are represented on television & portrayals rarely include....






50. What was it when ownership rules were relaxed?







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Can you answer 50 questions in 15 minutes?


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