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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two main forms of stereotyping?
During an exposure to a particular message
Conglomerate
Concentration
Invisible & visible
2. What was the biggest deal between any two media companies?
3%
Can be at risk & shaped by media & own life factors
Viacom & CBS
Desensitization
3. What do megamergers result in?
CEOs holding a greater concentration of power
Media and messages
Fluid intelligence
Largest amount of knowledge
4. What are stereotypes on tv?
Advertisers manipulating us into buying things we don't need
Good vs evil
By medium & society
Positive because they are easy for viewers to recognize
5. When a digital game has been designed well & it delivers an experience to players through what?
Promotes
Flow & telescoping
Ownership rules are relaxed
Younger age
6. What are the two types of intelligence?
Crysalline and fluid
Flow & telescoping
Influence of automatic bodily systems & beyond our conscious control
Motivations & states & degree of identification
7. What are the three parts of efficiency?
Concentration & consolidation & centralization
Crysalline and fluid
Toilets & schools & video games & etc.
Field independency
8. What is a wiki?
Explorers & socializers & achievers & controllers
Text & television
Cultivation & reinforcement
Websites that allow users to add & edit material
9. What two types of information is cognitive made up of?
Invisible & visible
Factual and social
Media deregulation
Condition audiences for repeat exposures
10. to end up at the top of a Google search & a website must what?
Pay for placement
Long-term
Explorers & socializers & achievers & controllers
They are interactive
11. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Field independency & type of intelligence & type of thinking & conceptual differentation
Niche audiences
They are interactive
Displacement of other activities
12. what three forces shape the development of interactive media?
Can be addictive
Crystalline intelligence
Flow & telescoping
Shared commons & need for social contact & attraction of advertisers
13. Like other media & the internet is now mature enough to suffer from...
Arcade games
Media deregulation
Harder
Concentration
14. Describe manifest effects?
Horizontal & vertical & conglomerate
A temporary effect
Easily noticable
Invisible & visible
15. What are the 3 subgenres of drama?
Sex & violence & language & sexual orientation
1980s & 1990s
Tragedy & mystery & action/horror
Physiological
16. What are the three parts of efficiency?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Concentration & consolidation & centralization
Flow & telescoping
Influences
17. What was significant about the Communications Act 1934?
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18. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Physiological
Penetration
Typical level of risk for an event
Telescoping
19. ________ are beneficial because they allow for the creation of collective knowledge
Media concentration
To compare the tragic characters & make the audience feel better
Opinions & beliefs & and values
Wikis
20. what force competes against the ethnic of localism?
Efficiency
Horizontal & vertical & conglomerate
Individuals and society
The company that owns the platform also develops the games and distributes them
21. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
They are interactive
Horizontal
Localism
Physiological
22. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Wikis
Small
CEOs holding a greater concentration of power
Harder
23. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Always occurring
Being immersed deeply in a task that they lose track of time and place
Telescoping
Prescription drugs
24. what force competes against the ethnic of localism?
Broadcasters to serve the public interest & convenience & and necessity
Emotional
Can be addictive
Efficiency
25. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Flow
Media concentration & media deregulation
Macro-level effects
26. Values that are reflected in entertainment messages include what?
Happiness is found in having things
Required broadcasters to serve the public's interest & convenience & & necessity
Drama & comedy & romance & reality series
To compare the tragic characters & make the audience feel better
27. What are the two types of thinking?
Male
Vertical and lateral
Field independency
Federal Communications Commission
28. What is flow?
The typical level of risk for an effect
Determines a person's media exposure habits
Being immersed deeply in a task that they lose track of time and place
Massively Multiplayer Online Role Playing Game
29. What must happen during television before commercial break?
Easily noticable
Action must build up
Individuals and society
Shared commons & need for social networking & attraction of advertising support
30. What is telescoping?
Motivations & states & degree of identification
Developmental maturity & knowledge structures & media exposure habits
Focus on steps in the process
Ownership rules are relaxed
31. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Medical workers
Process effects
32. What is puffery?
Being immersed deeply in a task that they lose track of time and place
People share their work through open web sites
Ads making implicit claims that cannot be tested for the truth
They eliminated the legal barrier to competition across markets
33. Every day & our baseline of media effects what?
People share their work through open web sites
Public interest & prevention of monopolies & promoting diversity
Flow & telescoping
Can be at risk & shaped by media & own life factors
34. What are the two timing factors?
Concentration
Influences
Immediate and long-term
Broadcasters to serve the public interest & convenience & and necessity
35. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Concentrated
Establish awareness of products & existence of products
An attitudinal-type effect
When game developers market their game code to other game developers
36. What percent of a typical newspaper is advertising?
Toilets & schools & video games & etc.
Confusing to the audience
60%
Viacom & CBS
37. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Motivations & states & degree of identification
Manifest and process
Different from
38. What are the four cognitive abilities?
Concentrated
Media and personal
Strong personal locus
Field independency & type of intelligence & type of thinking & conceptual differentation
39. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Long-term
Emotional
Conceptual differentiation
Motivations & states & degree of identification
40. What is the ability to memorize facts?
Tragedy & mystery & action/horror
World of Warcraft & $15 per month & an online game & most successful video game in the world
By medium & society
Crystalline intelligence
41. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Being immersed deeply in a task that they lose track of time and place
A temporary effect
6
42. Name the two types of process effects?
Goals & drives
Baseline & fluctuation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
They are interactive
43. What is a mystery?
Vertical
Try to solve the plot
Long-term
Process effects
44. What marital status is more represented on tv?
The creation & formulas & & the social values of consumers
Influences
Advertisers manipulating us into buying things we don't need
More married women
45. Give an example of the content of messages
Antisocial vs prosocial
Automaticy
Media concentration & media deregulation
Many companies
46. The number of ads for _______________ increases each year
Prescription drugs
Concentration & consolidation & centralization
Create successful products
Typical level of risk for an event
47. Describe baseline effects.
Macro-level effects
Text & television
Typical level of risk for an event
Immediate and long-term
48. What is subliminal advertising
We keep asking for more products
High paid
Relates to the unconscious effects of advertising
Easily noticable
49. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
When game developers market their game code to other game developers
Emotional
Invisible & visible
50. What are the two long-term attitudinal effects?
Media and messages
Cultivation & reinforcement
Opinions & beliefs & and values
Concentration & consolidation & centralization