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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is fluctuation effect?
Broadcasters to serve the public interest & convenience & and necessity
Recognize elements of the story
A temporary effect
Many companies
2. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
6
Manifest and process
Conglomerate
To compare the tragic characters & make the audience feel better
3. What two types of information is cognitive made up of?
Vertical and lateral
Factual and social
Penetration
Conflict
4. Like media programming companies & advertising agencies are also...
Being immersed so deeply into a task so they lose track of all time and place
Concentrated
Harder
Telescoping
5. Give an example of the content of messages
Antisocial vs prosocial
Niche audiences
Crystalline & fluid
Ads making implicit claims that cannot be tested for the truth
6. What does the personal locus do?
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7. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
An attitudinal-type effect
Content of messages & context of portrayals & cognitive complexity of content
Stereotypes
Typical level of risk for an event
8. Popular criticism about advertising includes what?
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9. Describe baseline effects.
Establish awareness of products & existence of products
Localism and efficiency
Cognitive
Typical level of risk for an event
10. Explain localism
Massively Multiplayer Online Role Playing Game
People have control and control is decentralized
Localism
Media concentration
11. what type of health patterns are there?
Deceptive
Small
Emotional
Process effects
12. What is Web 2.0?
Physiological
People share their work through open web sites
Content of messages & context of portrayals & cognitive complexity of content
Discrimination and poverty impacting their lives
13. Describe product claims?
Strong personal locus
Confusing to the audience
Whites
Concentration
14. When did the innovation stage for interactive media games begin?
Institutions & society & individuals
Influences
Immediate
1950s
15. The internet is considered a viral spiral because it _________ innovation due to its network structure
Establish awareness of products & existence of products
An attitudinal-type effect
Flow & telescoping
Promotes
16. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Establish awareness of products & existence of products
Typical level of risk for an effect
Shared commons & need for social connection & & attraction of advertisers
Cognitive
17. What is efficiency?
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18. What is the process of flow?
Action must build up
Condition audiences for repeat exposures
Being immersed so deeply into a task so they lose track of all time and place
Regulate
19. The business trend to consolidate has grown stronger than the government's impulse to...
65+ years of age
Regulate
Typical level of risk for an effect
People share their work through open web sites
20. interactive media games are In what stage of development?
Penetration
Can be addictive
Media and personal
Discrimination and poverty impacting their lives
21. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Emotional
Wikis
Attitudinal
Baseline and fluctuation
22. What is the ability to be creative?
Fluid intelligence
Real world vs media world
Regulate
Typical level of risk for an event
23. What are characteristics that have shaped the development of interactive media?
Cultivation & reinforcement
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Social and economic
Shared commons & need for social connection & & attraction of advertisers
24. What are the two main components in the demographics pattern?
Positive because they are easy for viewers to recognize
Antisocial vs prosocial
Developmental maturity & knowledge structures & media exposure habits
Real world vs media world
25. What is the most prevalent media effect?
Media and personal
Cognitive
Displacement of other activities
Social and economic
26. What was significant about the Communications Act 1934?
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27. Creators use the formula to do what?
Flow & telescoping
Explorers & socializers & achievers & controllers
Create successful products
Physiological
28. What are the two types of media effects?
Dramas and situation comedies
Medical workers
Manifest and process
Ads making implicit claims that cannot be tested for the truth
29. What was it when ownership rules were relaxed?
Media concentration
Media content
60%
Field independency
30. What do media exposure habits focus its attention on?
Media and messages
Media concentration & media deregulation
When game developers market their game code to other game developers
Shared commons & need for social contact & attraction of advertisers
31. In the formula & What are the 2 constraints?
By medium & society
Easily noticable
Psychological & emotional & cognitive
When fewer people control the media& there's a narrow range of voices
32. According to the _______________ is the most challenging medium for telling stories
Richer
Tragedy & mystery & action/horror
Localism and efficiency
Text & television
33. Where does the term wiki come from?
Positive because they are easy for viewers to recognize
Hawaiian word wikiwiki
Opinions & beliefs & and values
High paid
34. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
The company that owns the platform also develops the games and distributes them
Simplistic and objectionable ways
Dramas and situation comedies
65+ years of age
35. What is baseline effects?
State of mind & motivation & & degree of identification
Typical level of risk for an effect
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
World of Warcraft & $15 per month & an online game & most successful video game in the world
36. What are the two types of intelligence?
Advertisers manipulating us into buying things we don't need
Crystalline & fluid
Field independency
Media concentration
37. What are the four types of niche audiences?
Prescription drugs
Explorers & socializers & achievers & controllers
Harder
Horizontal & vertical & conglomerate
38. People who have a ________________ have more awareness of the effects process
Penetration
Concentrated
Strong personal locus
Long-term
39. When did the innovation stage for interactive media games begin?
Crystalline intelligence
1950s
Fluid intelligence
Baseline & fluctuation
40. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
65+ years of age
Manifest effect
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
41. What is a belief that control of important institutions should be in the hands of many through decentralization?
Required broadcasters to serve the public's interest & convenience & & necessity
Different from
Crysalline and fluid
Localism
42. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Viacom & CBS
More likely to appear in comedies than dramas
Deceptive
43. What is the middleware market?
Baseline and fluctuation
They eliminated the legal barrier to competition across markets
Physiological
When game developers market their game code to other game developers
44. What is the way people group and classify things?
Media concentration
Conceptual differentiation
Penetration
An attitudinal-type effect
45. There is a trend of ______________ of ownership in the media
Establish awareness of products & existence of products
Promotes
Prescription drugs
Concentration
46. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Stereotypes
Dramas and situation comedies
Horizontal
Factual and social
47. What are the four types of niche audiences?
Crystalline & fluid
Explorers & socializers & achievers & controllers
Displacement of other activities
Viacom & CBS
48. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Deceptive
Always occurring
49. Long-term effects are ________ to notice than immediate effects.
The creation & formulas & & the social values of consumers
Being immersed deeply in a task that they lose track of time and place
Cognitive & emotional & moral
Harder
50. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Advertisers manipulating us into buying things we don't need
Physiological
Try to solve the plot
Cultivation & reinforcement
Can you answer 50 questions in 15 minutes?
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