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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Media deregulation
Required broadcasters to serve the public's interest & convenience & & necessity
Immediate
Stereotypes
2. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Male
Broadcasters to serve the public interest & convenience & and necessity
Conservative
Ads making implicit claims that cannot be tested for the truth
3. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Real world vs media world
Antisocial vs prosocial
Cognitive
Conflict
4. The media can have long and short term effects on what?
When you focus on the steps in the process
Toilets & schools & video games & etc.
Male
Institutions & society & individuals
5. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Required broadcasters to serve the public's interest & convenience & & necessity
Media concentration & media deregulation
Long-term
Localism
6. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Sex & violence & language & sexual orientation
Conceptual differentiation
Conflict & climax & resolution
Small
7. What are the three parts of efficiency?
Localism
Concentration & consolidation & centralization
World of Warcraft & $15 per month & an online game & most successful video game in the world
Good vs evil
8. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
By medium & society
Good vs evil
More married women
9. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Can be addictive
Public interest & prevention of monopolies & promoting diversity
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
10. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Field independency
State
1950s
Media concentration & media deregulation
11. In order to appeal to audiences & most stories begin with what?
They eliminated the legal barrier to competition across markets
Federal Communications Commission
Field independency & type of intelligence & type of thinking & conceptual differentation
Conflict
12. What is the process of flow?
Cultivation & reinforcement
Broadcasters to serve the public interest & convenience & and necessity
Condition audiences for repeat exposures
Being immersed so deeply into a task so they lose track of all time and place
13. What is the long-term emotional effect?
Desensitization
Localism
Fluid intelligence
Manifest effect
14. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
When you focus on the steps in the process
Attitudinal
An informed decision
During an exposure to a particular message
15. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Individuals and society
Localism and efficiency
Determines a person's media exposure habits
16. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Long-term
They are interactive
Emotional
Can be at risk & shaped by media & own life factors
17. What did the Communications Act of 1934 require?
Concentrated
Text & television
Broadcasters to serve the public interest & convenience & and necessity
Always occurring
18. Values that are reflected in entertainment messages include what?
Good vs evil
Viacom & CBS
Happiness is found in having things
More likely to appear in comedies than dramas
19. What is a mystery?
Conflict & climax & resolution
Conceptual differentiation
Try to solve the plot
1980s & 1990s
20. interactive media games are In what stage of development?
Telescoping
Penetration
Automaticy
Goals & drives
21. What is our personal locus made up of?
Concentration & consolidation & centralization
Richer
Goals & drives
Broadcasters to serve the public interest & convenience & and necessity
22. What are the three personal factors of fluctuation?
Field independency & type of intelligence & type of thinking & conceptual differentation
Crystalline intelligence
Motivations & states & degree of identification
Typical level of risk for an event
23. It is clear that the media is completely controlled by what?
Concentrated
Many companies
Intentional
People have control and control is decentralized
24. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Small
Good vs evil
Baseline and fluctuation
Factual and social
25. What is the middleware market?
Positive because they are easy for viewers to recognize
Establish awareness of products & existence of products
When game developers market their game code to other game developers
Long-term
26. What are the four genres in the formula?
Flow
People share their work through open web sites
Physiological
Drama & comedy & romance & reality series
27. It is clear that the media is completely controlled by what?
Condition audiences for repeat exposures
Concentration & consolidation & centralization
Many companies
Institutions
28. What are the two types of factors in fluctuation?
Shared commons & need for social contact & attraction of advertisers
Shared commons & need for social networking & attraction of advertising support
Media and personal
Wikis
29. According to the _______________ is the most challenging medium for telling stories
Text & television
Whites
Promotes
Broadcasters to serve the public interest & convenience & and necessity
30. What was the biggest deal between any two media companies?
Condition audiences for repeat exposures
Viacom & CBS
Concentrated
Physiological
31. What two types of information is cognitive made up of?
65+ years of age
Media and personal
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Factual and social
32. What does MMORPG stand for?
1950s
Massively Multiplayer Online Role Playing Game
Print vs tv news
Influence of automatic bodily systems & beyond our conscious control
33. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Concentration & consolidation & centralization
They eliminated the legal barrier to competition across markets
Influences
Vertical and lateral
34. What do megamergers result in?
CEOs holding a greater concentration of power
Determines a person's media exposure habits
Different from
Good vs evil
35. Like other media & the internet is now mature enough to suffer from...
Easily noticable
People share their work through open web sites
Concentration
Immediate and long-term
36. What is efficiency?
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37. What is telescoping?
Localism
Websites that allow users to add & edit material
Field independency & type of intelligence & type of thinking & conceptual differentiation
When you focus on the steps in the process
38. The pattern of the population of television characters is ______ the pattern of people in the real world
Physiological
Opinions & beliefs & and values
More married women
Different from
39. Although African Americans are represented on television & portrayals rarely include....
Flow & telescoping
Invisible & visible
African Americans
Discrimination and poverty impacting their lives
40. What is a mystery?
Baseline & fluctuation
Try to solve the plot
Broadcasters to serve the public interest & convenience & and necessity
Explorers & socializers & achievers & controllers
41. what force competes against the ethnic of localism?
Wikis
Efficiency
Strong personal locus
Different from
42. What do interactive games have the power to do?
Flow & telescoping
Crysalline and fluid
Condition audiences for repeat exposures
Sex & violence & language & sexual orientation
43. What does the personal locus do?
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44. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Tragedy & mystery & action/horror
Manifest effect
Toilets & schools & video games & etc.
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
45. What marital status is more represented on tv?
Sex & violence & language & sexual orientation
Concentration
Media and messages
More married women
46. Long-term effects are ________ to notice than immediate effects.
Harder
World of Warcraft & $15 per month & an online game & most successful video game in the world
Federal Communications Commission
An informed decision
47. What does localism serve the needs of?
A digital game player's focus on steps in the process
State of mind & motivation & & degree of identification
Conglomerate
Individuals and society
48. What percent of a typical newspaper is advertising?
60%
Recognize elements of the story
Vertical and lateral
When fewer people control the media& there's a narrow range of voices
49. what happens in the media concentration?
Psychological & emotional & cognitive
Ownership rules are relaxed
Happiness is found in having things
Media and personal
50. what types of audiences have marketers of digital games identified as?
Motivations & states & degree of identification
Efficiency
Explorers & socializers & achievers & controllers
Being immersed so deeply into a task so they lose track of all time and place
Can you answer 50 questions in 15 minutes?
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