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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Efficiency
Deceptive
Attitudinal
Individuals and society
2. In what way (s) does advertising make us too materialistic?
A digital game player's focus on steps in the process
We keep asking for more products
Immediate
Cognitive
3. What are the two types of intelligence?
Crysalline and fluid
Factual and social
Localism
The typical level of risk for an effect
4. What is the natural ability to distinguish the signal and the noise in any message?
Shared commons & need for social contact & attraction of advertisers
Opportunities vs addictions & goals
Field independency
Opinions & beliefs & and values
5. What are characteristics that have shaped the development of interactive media?
Focus on steps in the process
Shared commons & need for social connection & & attraction of advertisers
Physiological
Medical workers
6. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Deceptive
A digital game player's focus on steps in the process
Determines a person's media exposure habits
7. What is the ability to be creative?
Fluid intelligence
Opinions & beliefs & and values
Opportunities vs addictions & goals
Motivations & states & degree of identification
8. What are the three parts of efficiency?
People have control and control is decentralized
Concentration & consolidation & centralization
During an exposure to a particular message
When game developers market their game code to other game developers
9. What are the four controversial content elements?
Institutions & society & individuals
Concentration
Try to solve the plot
Sex & violence & language & sexual orientation
10. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Efficiency
CEOs holding a greater concentration of power
Long-term
Physiological
11. What is the long-term emotional effect?
Desensitization
Being immersed so deeply into a task so they lose track of all time and place
African Americans
Advertisers manipulating us into buying things we don't need
12. What are the three states of personal factors in fluctuation?
Crystalline intelligence
Unintentional effects
Psychological & emotional & cognitive
Field independency
13. what force competes against the ethnic of localism?
Penetration
Efficiency
Websites that allow users to add & edit material
Physiological
14. What is a mystery?
65+ years of age
Regulate
Try to solve the plot
The creation & formulas & & the social values of consumers
15. What is the natural ability to distinguish the singal and the noise in any message?
We keep asking for more products
Broadcasters to serve the public interest & convenience & and necessity
Sex & violence & language & sexual orientation
Field independency
16. What are the two long-term attitudinal effects?
Sex & violence & language & sexual orientation
Can be addictive
Cultivation & reinforcement
Positive because they are easy for viewers to recognize
17. interactive media games are In what stage of development?
Simplistic and objectionable ways
Penetration
Cognitive
Wikis
18. What are the two types of factors in fluctuation?
Field independency & type of intelligence & type of thinking & conceptual differentation
Media and personal
Intentional
Drama & comedy & romance & reality series
19. In what 6 ways is advertising deceptive?
Prescription drugs
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Action must build up
Recognize elements of the story
20. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Media concentration & media deregulation
More married women
Factual and social
21. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Fluid intelligence
Media content
Action must build up
22. What is a belief that control of important institutions should be in the hands of many through decentralization?
Harder
Localism
Localism and efficiency
Localism
23. What socioeconomic status is more represented?
Richer
Focus on steps in the process
Relates to the unconscious effects of advertising
Print vs tv news
24. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
An attitudinal-type effect
Flow
Manifest effect
Print vs tv news
25. What are the four genres in the formula?
Intentional
Drama & comedy & romance & reality series
Localism
The control of important institutions in the hads of all people
26. The business trend to consolidate has grown stronger than the government's impulse to...
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conflict
Regulate
Emotional
27. People who have a ________________ have more awareness of the effects process
3%
Explorers & socializers & achievers & controllers
Strong personal locus
Influences
28. Playing interactive video games & particularly MMORPGs...
60%
Factual and social
Can be addictive
The control of important institutions in the hads of all people
29. Give an example of the content of messages
Prescription drugs
Antisocial vs prosocial
When fewer people control the media& there's a narrow range of voices
Efficiency
30. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Vertical and lateral
Media concentration
Emotional
Temporary
31. What is subliminal advertising
Easily noticable
More married women
Relates to the unconscious effects of advertising
State of mind & motivation & & degree of identification
32. What is the long-term behavioral effect?
Psychological & emotional & cognitive
Localism and efficiency
Regulate
Displacement of other activities
33. What are the two competing values?
1980s & 1990s
Localism
Individuals and society
Localism and efficiency
34. What is the process of flow?
60%
Being immersed so deeply into a task so they lose track of all time and place
Verbal violence
Simplistic and objectionable ways
35. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Cultivation & reinforcement
Media and personal
When fewer people control the media& there's a narrow range of voices
36. What was significant about the Communications Act 1934?
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37. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Ads making implicit claims that cannot be tested for the truth
Institutions & society & individuals
People share their work through open web sites
38. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Small
Good vs evil
Baseline and fluctuation
Displacement of other activities
39. Every day & our baseline of media effects what?
Vertical and lateral
Unintentional effects
Fluid intelligence
Can be at risk & shaped by media & own life factors
40. People with the ___________________ learn the most from the media
Penetration
Small
Largest amount of knowledge
Immediate
41. Long-term effects are ________ to notice than immediate effects.
Harder
They eliminated the legal barrier to competition across markets
More married women
Baseline & fluctuation
42. What are the two types of responsibilites in advertising?
To compare the tragic characters & make the audience feel better
Social and economic
Promotes
Emotional
43. what force competes against the ethnic of localism?
Influence of automatic bodily systems & beyond our conscious control
Localism
Efficiency
More married women
44. What is action/horror?
Opinions & beliefs & and values
Prescription drugs
Richer
Good vs evil
45. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
When fewer people control the media& there's a narrow range of voices
Many companies
Largest amount of knowledge
46. What are the 3 subgenres of drama?
Concentration & consolidation & centralization
Male
High paid
Tragedy & mystery & action/horror
47. In tv & gays are what?
Motivations & states & degree of identification
Text & television
More likely to appear in comedies than dramas
Flow
48. What is a baseline effect?
Desensitization
Individuals and society
Explorers & socializers & achievers & controllers
The typical level of risk for an effect
49. It is clear that the media is completely controlled by what?
Attitudinal
Conceptual differentiation
Many companies
Baseline and fluctuation
50. Media ownership has big impact on...
Motivations & states & degree of identification
Recognize elements of the story
Pay for placement
Media content
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