Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the process of flow?






2. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






3. What is the natural ability to distinguish the singal and the noise in any message?






4. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






5. What are the three elements to a general story formula?






6. What are the four genres in the formula?






7. What is a baseline effect?






8. Popular criticism about advertising includes what?

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9. What are the four cognitive abilities?






10. when one media company buys smaller companies of the same type & what type of concentration is this?






11. According to the _______________ is the most challenging medium for telling stories






12. What are the two timing factors?






13. What are the two types of intelligence?






14. What is the natural ability to distinguish the signal and the noise in any message?






15. When a digital game has been designed well & it delivers an experience to players through what?






16. The business trend to consolidate has grown stronger than the government's impulse to...






17. What is the long-term emotional effect?






18. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






19. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






20. What was significant about the Communications Act 1934?

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21. 'Bad' language in the media is what?






22. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






23. What is a wiki?






24. What is telescoping?






25. What are the two types of intelligence?






26. When did megamergers become popular?






27. What is WOW?






28. What is the ability to memorize facts?






29. Long-term effects are ________ to notice than immediate effects.






30. What is baseline effects?






31. What do megamergers result in?






32. What is localism?






33. What do media exposure habits focus its attention on?






34. What are the three parts of efficiency?






35. What are examples of baseline factors?






36. When did the innovation stage for interactive media games begin?






37. Over time & the government has been _______________ with regard to who controls the media






38. When did megamergers become popular?






39. What are the two types of process effects?






40. What socioeconomic status is more represented?






41. What are the two types of thinking?






42. What are the two types of thinking?






43. What is efficiency?

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44. What are the four types of niche audiences?






45. Every day & our baseline of media effects what?






46. What percentage of video games earn a profit?






47. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






48. Issues of concern regarding merger activity includes what?






49. What are the six main criticisms of advertising?






50. When does a digital game player get deeply immersed in the game and loses all track of time and place?