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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Flow & telescoping
Influences
Harder
Flow & telescoping
2. What do interactive games have the power to do?
1950s
Condition audiences for repeat exposures
When fewer people control the media& there's a narrow range of voices
Required broadcasters to serve the public's interest & convenience & & necessity
3. Many media effects are...
Try to solve the plot
Always occurring
Intentional
Small
4. In tv & gays are what?
People have control and control is decentralized
Flow & telescoping
Invisible & visible
More likely to appear in comedies than dramas
5. What are the 3 subgenres of drama?
Being immersed so deeply into a task so they lose track of all time and place
Tragedy & mystery & action/horror
Different from
Attitudinal
6. What is efficiency?
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7. What are the two competing values?
Localism and efficiency
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Motivations & states & degree of identification
Media content
8. Where does the term wiki come from?
Crysalline and fluid
Hawaiian word wikiwiki
Good vs evil
Content of messages & context of portrayals & cognitive complexity of content
9. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Ads making implicit claims that cannot be tested for the truth
Antisocial vs prosocial
Recognize elements of the story
10. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Conglomerate
Influence of automatic bodily systems & beyond our conscious control
Shared commons & need for social connection & & attraction of advertisers
11. What best reflects the effects the media has on us?
Always occurring
Concentrated
Harder
Opinions & beliefs & and values
12. Long-term effects are ________ to notice than immediate effects.
Cognitive
Long-term
Individuals and society
Harder
13. What eliminated the legal barrier to competition across markets?
Manifest effect
Media deregulation
Long-term
Media concentration & media deregulation
14. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Localism
Hawaiian word wikiwiki
Developmental maturity & knowledge structures & media exposure habits
15. What is the way people group and classify things?
Content of messages & context of portrayals & cognitive complexity of content
Conceptual differentiation
Shared commons & need for social connection & & attraction of advertisers
Manifest and process
16. In order to appeal to audiences & most stories begin with what?
Print vs tv news
Flow & telescoping
Opportunities vs addictions & goals
Conflict
17. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Crysalline and fluid
Determines a person's media exposure habits
Desensitization
18. Like media programming companies & advertising agencies are also...
Concentrated
Deregulation & change in content & lack of access
Developmental maturity & knowledge structures & media exposure habits
Vertical
19. What government organization monitors tv and radio programming to determine if it is obscene or not?
Macro-level effects
Physiological
Manifest effect
Federal Communications Commission
20. Issues of concern regarding merger activity includes what?
Tragedy & mystery & action/horror
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Deregulation & change in content & lack of access
1950s
21. What are the two competing values?
Shared commons & need for social connection & & attraction of advertisers
Efficiency
Fluid intelligence
Localism and efficiency
22. Consumers use the formula to do what?
Discrimination and poverty impacting their lives
Crystalline & fluid
Text & television
Recognize elements of the story
23. What is localism?
Localism
Antisocial vs prosocial
The control of important institutions in the hads of all people
Emotional
24. ______ are the influences we experience constantly from our exposure to media messages?
The creation & formulas & & the social values of consumers
Simplistic and objectionable ways
Horizontal & vertical & conglomerate
Process effects
25. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Drama & comedy & romance & reality series
Baseline & fluctuation
Invisible & visible
26. What are the two types of factors in fluctuation?
Attitudinal
Media and personal
Social and economic
Wikis
27. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Dramas and situation comedies
Niche audiences
Social and economic
28. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Media content
Ownership rules are relaxed
Horizontal & vertical & conglomerate
29. Although African Americans are represented on television & portrayals rarely include....
Male
When whole segments of the population are ignored
Discrimination and poverty impacting their lives
Establish awareness of products & existence of products
30. If you cry during a film & you are experiencing what type of effect?
Antisocial vs prosocial
Determines a person's media exposure habits
Emotional
Simplistic and objectionable ways
31. What age is more represented on tv?
Conglomerate
Displacement of other activities
Younger age
An attitudinal-type effect
32. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Conflict & climax & resolution
Massively Multiplayer Online Role Playing Game
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
33. What are characteristics that have shaped the development of interactive media?
Being immersed deeply in a task that they lose track of time and place
Shared commons & need for social connection & & attraction of advertisers
Long-term
Largest amount of knowledge
34. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
People share their work through open web sites
Manifest and process
Influence of automatic bodily systems & beyond our conscious control
35. What are the three parts of efficiency?
Cognitive & emotional & moral
Factual and social
Concentration & consolidation & centralization
Required broadcasters to serve the public's interest & convenience & & necessity
36. When creating a new tv series & producers must work around various constraints. What are some constraints?
The company that owns the platform also develops the games and distributes them
The creation & formulas & & the social values of consumers
Always occurring
Broadcasters to serve the public interest & convenience & and necessity
37. What are the two main components in the demographics pattern?
Flow
1980s & 1990s
Strong personal locus
Real world vs media world
38. What does a cognitive-effect means?
More likely to appear in comedies than dramas
The media can provide us with information
Different from
Ownership rules are relaxed
39. What are the four controversial content elements?
Can be at risk & shaped by media & own life factors
Positive because they are easy for viewers to recognize
Can be at risk & shaped by media & own life factors
Sex & violence & language & sexual orientation
40. When did the innovation stage for interactive media games begin?
Harder
1950s
More married women
Localism
41. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Long-term
Different from
Confusing to the audience
42. What occupation is more represented on tv?
Condition audiences for repeat exposures
High paid
Discrimination and poverty impacting their lives
Institutions
43. What are the four controversial content elements?
Viacom & CBS
Sex & violence & language & sexual orientation
Process effects
Media and messages
44. What are the two main components in the demographics pattern?
A temporary effect
1950s
Media concentration & media deregulation
Real world vs media world
45. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Being immersed so deeply into a task so they lose track of all time and place
More married women
Small
46. Who does marketing target?
Niche audiences
Localism
Media concentration & media deregulation
Relaxing regulations
47. What is fluctuation effect?
Penetration
Motivations & states & degree of identification
A temporary effect
Factual and social
48. Media ownership has big impact on...
Arcade games
Media content
The creation & formulas & & the social values of consumers
Younger age
49. What is baseline effects?
Typical level of risk for an effect
Cognitive
They eliminated the legal barrier to competition across markets
Arcade games
50. Where does the term wiki come from?
Niche audiences
By medium & society
Localism
Hawaiian word wikiwiki
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