SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Over time & the government has been _______________ with regard to who controls the media
We keep asking for more products
Relaxing regulations
Real world vs media world
The control of important institutions in the hads of all people
2. According to the _______________ is the most challenging medium for telling stories
The media can provide us with information
Male
Text & television
Institutions & society & individuals
3. What percent of a typical newspaper is advertising?
Field independency
Media concentration
60%
Always occurring
4. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
The creation & formulas & & the social values of consumers
Media concentration & media deregulation
Focus on steps in the process
5. The number of ads for _______________ increases each year
Prescription drugs
Easily noticable
Wikis
Concentration
6. What are some examples of where advertisements can be found?
Displacement of other activities
Toilets & schools & video games & etc.
Viacom & CBS
Being immersed so deeply into a task so they lose track of all time and place
7. What are the two types of factors in fluctuation?
Motivations & states & degree of identification
Shared commons & need for social contact & attraction of advertisers
Media and personal
Required broadcasters to serve the public's interest & convenience & & necessity
8. If you cry during a film & you are experiencing what type of effect?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
3%
Crystalline intelligence
Emotional
9. What are the two types of intelligence?
Crysalline and fluid
Focus on steps in the process
Institutions & society & individuals
Ownership rules are relaxed
10. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Vertical and lateral
Prescription drugs
Always occurring
65+ years of age
11. What does localism serve the needs of?
Penetration
Verbal violence
Individuals and society
Ads making implicit claims that cannot be tested for the truth
12. People with the ___________________ learn the most from the media
Localism
Temporary
Horizontal & vertical & conglomerate
Largest amount of knowledge
13. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Arcade games
Drama & comedy & romance & reality series
Conglomerate
Richer
14. what types of audiences have marketers of digital games identified as?
Determines a person's media exposure habits
Tragedy & mystery & action/horror
Institutions
Explorers & socializers & achievers & controllers
15. interactive media games are In what stage of development?
Media concentration & media deregulation
Explorers & socializers & achievers & controllers
Typical level of risk for an effect
Penetration
16. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
They are interactive
Cognitive
They eliminated the legal barrier to competition across markets
17. Give an example of the cognitive complexity of content
Media and personal
Print vs tv news
Relates to the unconscious effects of advertising
Regulate
18. When a digital game has been designed well & it delivers an experience to players through what?
CEOs holding a greater concentration of power
Flow & telescoping
Ads making implicit claims that cannot be tested for the truth
They eliminated the legal barrier to competition across markets
19. What was the first form of media games?
Arcade games
Institutions & society & individuals
Print vs tv news
Factual and social
20. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Hawaiian word wikiwiki
Media concentration & media deregulation
Shared commons & need for social networking & attraction of advertising support
Flow
21. The pattern of the population of television characters is ______ the pattern of people in the real world
Localism and efficiency
Different from
The creation & formulas & & the social values of consumers
Text & television
22. What was significant about the Communications Act 1934?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
23. When did megamergers become popular?
1980s & 1990s
Attitudinal
Horizontal & vertical & conglomerate
They eliminated the legal barrier to competition across markets
24. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Promotes
Strong personal locus
Media concentration & media deregulation
Telescoping
25. what happens in the media concentration?
Ownership rules are relaxed
Arcade games
Physiological
Explorers & socializers & achievers & controllers
26. What are characteristics that have shaped the development of interactive media?
Small
Shared commons & need for social connection & & attraction of advertisers
Stereotypes
Horizontal
27. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Real world vs media world
Crysalline and fluid
Arcade games
Dramas and situation comedies
28. What best reflects the effects the media has on us?
Always occurring
Displacement of other activities
Macro-level effects
Typical level of risk for an event
29. What must happen during television before commercial break?
When you focus on the steps in the process
Action must build up
To compare the tragic characters & make the audience feel better
Localism
30. People who have a ________________ have more awareness of the effects process
Prescription drugs
Physiological
Strong personal locus
Concentration & consolidation & centralization
31. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Concentrated
Viacom & CBS
Pay for placement
32. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Try to solve the plot
Ads making implicit claims that cannot be tested for the truth
Content of messages & context of portrayals & cognitive complexity of content
33. What is the ability to be creative?
Advertisers manipulating us into buying things we don't need
Being immersed deeply in a task that they lose track of time and place
Institutions & society & individuals
Fluid intelligence
34. Playing interactive video games & particularly MMORPGs...
Can be addictive
Goals & drives
Largest amount of knowledge
Flow
35. What did the Communications Act of 1934 require?
1980s & 1990s
Manifest effect
Broadcasters to serve the public interest & convenience & and necessity
Hawaiian word wikiwiki
36. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Focus on steps in the process
Conservative
Typical level of risk for an event
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
37. What are the two types of process effects?
Baseline and fluctuation
Hawaiian word wikiwiki
Many companies
Being immersed so deeply into a task so they lose track of all time and place
38. The media can have long and short term effects on what?
Baseline & fluctuation
An attitudinal-type effect
Institutions & society & individuals
Verbal violence
39. Which type of violence is most prevalent on television?
Text & television
Field independency
Efficiency
Verbal violence
40. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Localism
Flow
Toilets & schools & video games & etc.
Media concentration & media deregulation
41. when does immediate effects occur?
Federal Communications Commission
Developmental maturity & knowledge structures & media exposure habits
Ownership rules are relaxed
During an exposure to a particular message
42. Which type of violence is most prevalent on television?
Create successful products
Horizontal
Verbal violence
A temporary effect
43. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Penetration
They are interactive
Opportunities vs addictions & goals
44. Creators use the formula to do what?
Localism
Broadcasters to serve the public interest & convenience & and necessity
Create successful products
Vertical and lateral
45. What is the long-term emotional effect?
The control of important institutions in the hads of all people
Desensitization
60%
Flow
46. Where does the term wiki come from?
Attitudinal
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Hawaiian word wikiwiki
By medium & society
47. What is a physiological effect?
Long-term
We keep asking for more products
Invisible & visible
Influence of automatic bodily systems & beyond our conscious control
48. A macro-type media effect refers to what?
Motivations & states & degree of identification
Institutions
Individuals and society
The control of important institutions in the hads of all people
49. What eliminated the legal barrier to competition across markets?
Websites that allow users to add & edit material
Tragedy & mystery & action/horror
The control of important institutions in the hads of all people
Media deregulation
50. According to the _______________ is the most challenging medium for telling stories
Text & television
Cognitive & emotional & moral
Determines a person's media exposure habits
Opportunities vs addictions & goals
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests