Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Macro-level effects
Conglomerate
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Recognize elements of the story

2. What is the ability to memorize facts?
Automaticy
The media can provide us with information
Crystalline intelligence
Public interest & prevention of monopolies & promoting diversity

3. What are the three parts of efficiency?
Goals & drives
When fewer people control the media& there's a narrow range of voices
Concentration & consolidation & centralization
Factual and social

4. Values that are reflected in entertainment messages include what?
Emotional
Deceptive
Happiness is found in having things
Text & television

5. What is an effect that happens during exposure to the media messages?
State
More likely to appear in comedies than dramas
Immediate
World of Warcraft & $15 per month & an online game & most successful video game in the world

6. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
Concentrated
Websites that allow users to add & edit material
Federal Communications Commission

7. What are some examples of where advertisements can be found?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Telescoping
Horizontal & vertical & conglomerate
Toilets & schools & video games & etc.

8. What is telescoping?
Hawaiian word wikiwiki
Promotes
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
When you focus on the steps in the process

9. What was the first form of media games?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Arcade games
Concentrated
Broadcasters to serve the public interest & convenience & and necessity

10. The pattern of the population of television characters is ______ the pattern of people in the real world
Can be addictive
Different from
Social and economic
Conceptual differentiation

11. When a digital game has been designed well & it delivers an experience to players through what?
Discrimination and poverty impacting their lives
Websites that allow users to add & edit material
Flow & telescoping
Attitudinal

12. What are the two types of intelligence?
Crystalline & fluid
Deregulation & change in content & lack of access
Flow
3%

13. What is the long-term behavioral effect?
The control of important institutions in the hads of all people
Baseline & fluctuation
Displacement of other activities
Medical workers

14. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Conceptual differentiation
Media concentration
Manifest effect
An attitudinal-type effect

15. What is the natural ability to distinguish the singal and the noise in any message?
Public interest & prevention of monopolies & promoting diversity
African Americans
Baseline and fluctuation
Field independency

16. Describe baseline effects.
Typical level of risk for an event
Penetration
Shared commons & need for social connection & & attraction of advertisers
Shared commons & need for social networking & attraction of advertising support

17. When did the innovation stage for interactive media games begin?
Concentration
Opinions & beliefs & and values
The control of important institutions in the hads of all people
1950s

18. What percent of a typical newspaper is advertising?
60%
Flow
Different from
Shared commons & need for social connection & & attraction of advertisers

19. What is Web 2.0?
The media can provide us with information
People share their work through open web sites
Arcade games
A temporary effect

20. What are the three states of personal factors in fluctuation?
Efficiency
Focus on steps in the process
Psychological & emotional & cognitive
Concentration

21. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Shared commons & need for social networking & attraction of advertising support
Attitudinal
More married women
Goals & drives

22. What ethnicity is overrepresented on tv?
Whites
Media deregulation
Immediate
Massively Multiplayer Online Role Playing Game

23. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Can be addictive
Efficiency
Penetration

24. What are the two types of responsibilites in advertising?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Social and economic
They eliminated the legal barrier to competition across markets
Media deregulation

25. to end up at the top of a Google search & a website must what?
Conceptual differentiation
Opportunities vs addictions & goals
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Pay for placement

26. When does visible stereotyping occur?
Whites
Massively Multiplayer Online Role Playing Game
Simplistic and objectionable ways
The typical level of risk for an effect

27. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Promotes
Toilets & schools & video games & etc.
Typical level of risk for an effect

28. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Field independency
Viacom & CBS
Text & television
Conservative

29. What socioeconomic status is more represented?
An attitudinal-type effect
Create successful products
Psychological & emotional & cognitive
Richer

30. What are the 3 media factors in fluctuation?
Immediate
The media can provide us with information
Content of messages & context of portrayals & cognitive complexity of content
Prescription drugs

31. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
African Americans
Media content
Many companies

32. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Typical level of risk for an event
Confusing to the audience
Influences
An informed decision

33. What do megamergers result in?
CEOs holding a greater concentration of power
Advertisers manipulating us into buying things we don't need
Field independency & type of intelligence & type of thinking & conceptual differentiation
Macro-level effects

34. What are the two timing factors?
Immediate and long-term
Shared commons & need for social networking & attraction of advertising support
Field independency
Field independency & type of intelligence & type of thinking & conceptual differentiation

35. what three forces shape the development of interactive media?
Being immersed so deeply into a task so they lose track of all time and place
Confusing to the audience
Motivations & states & degree of identification
Shared commons & need for social contact & attraction of advertisers

36. Playing interactive video games & particularly MMORPGs...
African Americans
Concentration & consolidation & centralization
Cognitive & emotional & moral
Can be addictive

37. What is the middleware market?
When game developers market their game code to other game developers
Regulate
Macro-level effects
Shared commons & need for social connection & & attraction of advertisers

38. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Small
Strong personal locus
Harder

39. What percent of a typical newspaper is advertising?
By medium & society
Individuals and society
60%
Crystalline intelligence

40. What are the three parts of efficiency?
Concentration & consolidation & centralization
People share their work through open web sites
More married women
Media and personal

41. What are the two types of process effects?
Motivations & states & degree of identification
A temporary effect
Baseline and fluctuation
State

42. What is the most prevalent media effect?
Emotional
Cognitive
They are interactive
Conceptual differentiation

43. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Relaxing regulations
Invisible & visible
Desensitization
Media concentration & media deregulation

44. Explain localism
Telescoping
Small
Cognitive
People have control and control is decentralized

45. A macro-type media effect refers to what?
Fluid intelligence
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
CEOs holding a greater concentration of power
Institutions

46. What are the four genres in the formula?
Condition audiences for repeat exposures
The control of important institutions in the hads of all people
Can be at risk & shaped by media & own life factors
Drama & comedy & romance & reality series

47. What does the term telescoping refer to?

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48. What are the four types of niche audiences?
Relates to the unconscious effects of advertising
Explorers & socializers & achievers & controllers
World of Warcraft & $15 per month & an online game & most successful video game in the world
They eliminated the legal barrier to competition across markets

49. What two types of information is cognitive made up of?
Factual and social
Deregulation & change in content & lack of access
Crystalline intelligence
State of mind & motivation & & degree of identification

50. In the formula & What are the 2 constraints?
Regulate
Long-term
60%
By medium & society