SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is localism?
Baseline & fluctuation
The control of important institutions in the hads of all people
We keep asking for more products
Opinions & beliefs & and values
2. what types of audiences have marketers of digital games identified as?
Fluid intelligence
Prescription drugs
Explorers & socializers & achievers & controllers
Social and economic
3. What is a mystery?
When you focus on the steps in the process
Try to solve the plot
Can be at risk & shaped by media & own life factors
Simplistic and objectionable ways
4. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
When whole segments of the population are ignored
Factual and social
Ads making implicit claims that cannot be tested for the truth
5. what three forces shape the development of interactive media?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Physiological
Cognitive & emotional & moral
Shared commons & need for social contact & attraction of advertisers
6. What are the four types of niche audiences?
Physiological
Explorers & socializers & achievers & controllers
Always occurring
Shared commons & need for social connection & & attraction of advertisers
7. What are the two types of thinking?
Vertical and lateral
Ads making implicit claims that cannot be tested for the truth
Niche audiences
The control of important institutions in the hads of all people
8. What is the natural ability to distinguish the signal and the noise in any message?
Shared commons & need for social contact & attraction of advertisers
To compare the tragic characters & make the audience feel better
Field independency
Attitudinal
9. What does the term telescoping refer to?
10. what happens in the media concentration?
Create successful products
Immediate
More married women
Ownership rules are relaxed
11. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
65+ years of age
Advertisers manipulating us into buying things we don't need
Explorers & socializers & achievers & controllers
12. What ethnicity is overrepresented on tv?
Tragedy & mystery & action/horror
Small
Manifest and process
Whites
13. What was the biggest deal between any two media companies?
Viacom & CBS
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Media concentration
Penetration
14. What percentage of video games earn a profit?
Strong personal locus
Can be addictive
Automaticy
3%
15. What are the two types of responsibilites in advertising?
Social and economic
Emotional
Niche audiences
Flow
16. What is telescoping?
Cognitive & emotional & moral
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Focus on steps in the process
Flow & telescoping
17. In the formula & What are the 2 constraints?
By medium & society
Cognitive
Condition audiences for repeat exposures
The company that owns the platform also develops the games and distributes them
18. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Concentrated
Goals & drives
Macro-level effects
19. In the formula & What are the 2 constraints?
An informed decision
Establish awareness of products & existence of products
When whole segments of the population are ignored
By medium & society
20. When did the innovation stage for interactive media games begin?
Always occurring
Niche audiences
Motivations & states & degree of identification
1950s
21. what type of health patterns are there?
Deceptive
1980s & 1990s
Confusing to the audience
Motivations & states & degree of identification
22. What marital status is more represented on tv?
Developmental maturity & knowledge structures & media exposure habits
During an exposure to a particular message
Institutions & society & individuals
More married women
23. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
By medium & society
Content of messages & context of portrayals & cognitive complexity of content
Massively Multiplayer Online Role Playing Game
24. What is the natural ability to distinguish the singal and the noise in any message?
Telescoping
Field independency
Physiological
Explorers & socializers & achievers & controllers
25. what type of health patterns are there?
Many companies
65+ years of age
Deceptive
Pay for placement
26. When does visible stereotyping occur?
Influence of automatic bodily systems & beyond our conscious control
Simplistic and objectionable ways
Efficiency
Content of messages & context of portrayals & cognitive complexity of content
27. What are the four controversial content elements?
Efficiency
Sex & violence & language & sexual orientation
Localism and efficiency
Public interest & prevention of monopolies & promoting diversity
28. What are the two types of media effects?
When fewer people control the media& there's a narrow range of voices
Displacement of other activities
Focus on steps in the process
Manifest and process
29. What are the two main components in the demographics pattern?
Institutions
Small
Fluid intelligence
Real world vs media world
30. Like media programming companies & advertising agencies are also...
Easily noticable
Concentrated
Unintentional effects
Emotional
31. What do megamergers result in?
We keep asking for more products
Temporary
CEOs holding a greater concentration of power
Many companies
32. What are some examples of where advertisements can be found?
Harder
Print vs tv news
Toilets & schools & video games & etc.
African Americans
33. What is a belief that control of important institutions should be in the hands of many through decentralization?
Massively Multiplayer Online Role Playing Game
Influences
People share their work through open web sites
Localism
34. What is the middleware market?
When game developers market their game code to other game developers
Attitudinal
Relaxing regulations
Discrimination and poverty impacting their lives
35. What is a physiological effect?
Cultivation & reinforcement
Concentration & consolidation & centralization
Small
Influence of automatic bodily systems & beyond our conscious control
36. What are the two types of thinking?
Vertical and lateral
When whole segments of the population are ignored
Harder
Ads making implicit claims that cannot be tested for the truth
37. What are the two types of process effects?
Baseline and fluctuation
Deregulation & change in content & lack of access
An attitudinal-type effect
More married women
38. Name the two types of process effects?
Process effects
Field independency & type of intelligence & type of thinking & conceptual differentiation
Being immersed deeply in a task that they lose track of time and place
Baseline & fluctuation
39. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Emotional
Explorers & socializers & achievers & controllers
Influence of automatic bodily systems & beyond our conscious control
40. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Try to solve the plot
Conglomerate
Explorers & socializers & achievers & controllers
By medium & society
41. What is the natural ability to distinguish the signal and the noise in any message?
Fluid intelligence
People have control and control is decentralized
Can be addictive
Field independency
42. Explain localism
Pay for placement
People have control and control is decentralized
Localism
Baseline & fluctuation
43. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Institutions
Explorers & socializers & achievers & controllers
Concentration & consolidation & centralization
44. What is an effect that happens during exposure to the media messages?
Immediate
Cognitive & emotional & moral
Condition audiences for repeat exposures
Cognitive
45. Creators use the formula to do what?
Localism
Individuals and society
Create successful products
Real world vs media world
46. What is tragedy used for?
Male
To compare the tragic characters & make the audience feel better
Shared commons & need for social contact & attraction of advertisers
Immediate
47. What does the term telescoping refer to?
48. Issues of concern regarding merger activity includes what?
60%
Shared commons & need for social contact & attraction of advertisers
Attitudinal
Deregulation & change in content & lack of access
49. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Antisocial vs prosocial
Typical level of risk for an event
Developmental maturity & knowledge structures & media exposure habits
50. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
Action must build up
Simplistic and objectionable ways
Media concentration & media deregulation