Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What percent of a typical newspaper is advertising?






2. What is subliminal advertising






3. What are the three elements to a general story formula?






4. It is clear that the media is completely controlled by what?






5. What is localism?






6. What eliminated the legal barrier to competition across markets?






7. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






8. The pattern of the population of television characters is ______ the pattern of people in the real world






9. In order to appeal to audiences & most stories begin with what?






10. What are the two types of factors in fluctuation?






11. What is puffery?






12. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






13. What is an effect that happens during exposure to the media messages?






14. When does a digital game player get deeply immersed in the game and loses all track of time and place?






15. What does attitudinal effects create and shape?






16. Which type of violence is most prevalent on television?






17. What is efficiency?

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18. What is Web 2.0?






19. What is the way people group and classify things?






20. What is our personal locus made up of?






21. the two most dominant genres in prime-time television from the 1970s-1990s were what?






22. What does attitudinal effects create and shape?






23. What are the two types of media effects?






24. What are the 3 media factors in fluctuation?






25. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






26. What does the personal locus do?

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27. There is a trend of ______________ of ownership in the media






28. What are the 3 subgenres of drama?






29. What is a physiological effect?






30. What did the Communications Act of 1934 require?






31. What are the two types of media effects?






32. Like media programming companies & advertising agencies are also...






33. The number of ads for _______________ increases each year






34. What is the long-term emotional effect?






35. What do interactive games have the power to do?






36. What are the three types of concentration?






37. according to the textbook & which occupation is the most prevalent in the television world?






38. What occupation is more represented on tv?






39. What does the term telescoping refer to?

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40. Every day & our baseline of media effects what?






41. When a digital game has been designed well & it delivers an experience to players through what?






42. What are the four controversial content elements?






43. Describe fluctuation effects.






44. When a digital game has been designed well & it delivers an experience to players through what?






45. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






46. What are the two types of process effects?






47. when one media company buys smaller companies of the same type & what type of concentration is this?






48. What two types of information is cognitive made up of?






49. What ethnicity is overrepresented on tv?






50. Like media programming companies & advertising agencies are also...