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Test your basic knowledge |
Media Literacy
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Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Long-term effects are ________ to notice than immediate effects.
When whole segments of the population are ignored
Harder
Small
Wikis
2. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Psychological & emotional & cognitive
Field independency & type of intelligence & type of thinking & conceptual differentiation
Institutions & society & individuals
3. what happens in the media concentration?
Ownership rules are relaxed
Media and messages
Localism
Immediate and long-term
4. What is a belief that control of important institutions should be in the hands of many through decentralization?
Explorers & socializers & achievers & controllers
Localism
Conflict
Good vs evil
5. ______ are the influences we experience constantly from our exposure to media messages?
Text & television
Fluid intelligence
Media and messages
Process effects
6. In the formula & What are the 2 constraints?
By medium & society
Crystalline intelligence
Efficiency
Process effects
7. In order to appeal to audiences & most stories begin with what?
Conflict
Federal Communications Commission
Fluid intelligence
Flow & telescoping
8. What happens in the media deregulation?
Vertical and lateral
They eliminated the legal barrier to competition across markets
Wikis
Immediate
9. What are stereotypes on tv?
A temporary effect
Can be addictive
Wikis
Positive because they are easy for viewers to recognize
10. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Being immersed so deeply into a task so they lose track of all time and place
Flow & telescoping
Explorers & socializers & achievers & controllers
Media concentration & media deregulation
11. What was the biggest deal between any two media companies?
Text & television
Viacom & CBS
Crysalline and fluid
Many companies
12. What government organization monitors tv and radio programming to determine if it is obscene or not?
Print vs tv news
Conflict
Federal Communications Commission
Individuals and society
13. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Flow
Shared commons & need for social networking & attraction of advertising support
Typical level of risk for an effect
14. What is the long-term behavioral effect?
Displacement of other activities
Broadcasters to serve the public interest & convenience & and necessity
Crystalline & fluid
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
15. When does invisible stereotyping occur?
When whole segments of the population are ignored
Efficiency
Viacom & CBS
The company that owns the platform also develops the games and distributes them
16. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Telescoping
Vertical and lateral
State of mind & motivation & & degree of identification
17. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Institutions & society & individuals
Physiological
Automaticy
18. Like other media & the internet is now mature enough to suffer from...
Medical workers
Horizontal & vertical & conglomerate
Cognitive & emotional & moral
Concentration
19. What is the middleware market?
Automaticy
They are interactive
Happiness is found in having things
When game developers market their game code to other game developers
20. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Shared commons & need for social contact & attraction of advertisers
Cognitive
Baseline & fluctuation
21. What is a mystery?
Being immersed so deeply into a task so they lose track of all time and place
Localism
Try to solve the plot
Displacement of other activities
22. Popular criticism about advertising includes what?
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23. What was the biggest deal between any two media companies?
An attitudinal-type effect
Field independency
Easily noticable
Viacom & CBS
24. What are the four types of niche audiences?
Localism and efficiency
Horizontal
Motivations & states & degree of identification
Explorers & socializers & achievers & controllers
25. the rationale for regulation in broadcasting is based on what?
Concentration
Can be at risk & shaped by media & own life factors
Public interest & prevention of monopolies & promoting diversity
Create successful products
26. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Cultivation & reinforcement
Field independency & type of intelligence & type of thinking & conceptual differentation
Shared commons & need for social connection & & attraction of advertisers
An attitudinal-type effect
27. Values that are reflected in entertainment messages include what?
Discrimination and poverty impacting their lives
60%
Happiness is found in having things
Field independency
28. to end up at the top of a Google search & a website must what?
1980s & 1990s
Pay for placement
Text & television
Concentration
29. What are the two types of thinking?
Automaticy
Try to solve the plot
Concentration
Vertical and lateral
30. What is the long-term emotional effect?
Concentration & consolidation & centralization
Cognitive
Invisible & visible
Desensitization
31. It is clear that the media is completely controlled by what?
Broadcasters to serve the public interest & convenience & and necessity
Federal Communications Commission
Strong personal locus
Many companies
32. What must happen during television before commercial break?
During an exposure to a particular message
Viacom & CBS
African Americans
Action must build up
33. What does the term telescoping refer to?
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34. What are the two main components in the demographics pattern?
Concentration & consolidation & centralization
Real world vs media world
People share their work through open web sites
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
35. Unintentional effects often occur when we are in a state of...
Crystalline intelligence
Vertical
Automaticy
Cognitive
36. The video industry has 'a good deal of vertical integration'. What does this mean?
Try to solve the plot
The company that owns the platform also develops the games and distributes them
Efficiency
Concentration & consolidation & centralization
37. It is clear that the media is completely controlled by what?
Crystalline intelligence
Many companies
65+ years of age
CEOs holding a greater concentration of power
38. The intended effects of ads include what?
Regulate
State
Establish awareness of products & existence of products
Media and messages
39. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Content of messages & context of portrayals & cognitive complexity of content
Physiological
Horizontal & vertical & conglomerate
40. Creators use the formula to do what?
Vertical and lateral
Create successful products
When whole segments of the population are ignored
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
41. Over time & the government has been _______________ with regard to who controls the media
Deregulation & change in content & lack of access
Regulate
Flow
Relaxing regulations
42. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Strong personal locus
3%
Concentration
43. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Manifest effect
6
By medium & society
44. What percent of a typical newspaper is advertising?
60%
Concentration
Flow & telescoping
Efficiency
45. What does attitudinal effects create and shape?
African Americans
Conflict & climax & resolution
Field independency & type of intelligence & type of thinking & conceptual differentation
Opinions & beliefs & and values
46. What occupation is more represented on tv?
Deceptive
High paid
Determines a person's media exposure habits
Media content
47. In what way (s) does advertising make us too materialistic?
Horizontal & vertical & conglomerate
We keep asking for more products
Motivations & states & degree of identification
Influence of automatic bodily systems & beyond our conscious control
48. What is the most prevalent media effect?
Media concentration
Baseline & fluctuation
Horizontal & vertical & conglomerate
Cognitive
49. What are the three personal factors of fluctuation?
Typical level of risk for an event
Motivations & states & degree of identification
Text & television
Regulate
50. Which type of violence is most prevalent on television?
Verbal violence
Shared commons & need for social connection & & attraction of advertisers
People have control and control is decentralized
Crysalline and fluid
Can you answer 50 questions in 15 minutes?
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