SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the process of flow?
Media and personal
When fewer people control the media& there's a narrow range of voices
Being immersed so deeply into a task so they lose track of all time and place
State
2. What is baseline effects?
Typical level of risk for an effect
Localism and efficiency
Concentration & consolidation & centralization
Desensitization
3. What are the four cognitive abilities?
When you focus on the steps in the process
Younger age
Field independency & type of intelligence & type of thinking & conceptual differentiation
More likely to appear in comedies than dramas
4. What age is more represented on tv?
To compare the tragic characters & make the audience feel better
Younger age
Discrimination and poverty impacting their lives
More married women
5. What are the two types of factors in fluctuation?
Immediate and long-term
Media and personal
Wikis
Immediate and long-term
6. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Media and messages
Process effects
The control of important institutions in the hads of all people
7. What is a baseline effect?
Social and economic
Media concentration & media deregulation
Psychological & emotional & cognitive
The typical level of risk for an effect
8. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Field independency
Invisible & visible
Promotes
9. what three forces shape the development of interactive media?
Being immersed so deeply into a task so they lose track of all time and place
Explorers & socializers & achievers & controllers
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Shared commons & need for social contact & attraction of advertisers
10. Many media effects are...
Intentional
Relates to the unconscious effects of advertising
Positive because they are easy for viewers to recognize
Recognize elements of the story
11. ________ are beneficial because they allow for the creation of collective knowledge
Localism and efficiency
Shared commons & need for social contact & attraction of advertisers
Websites that allow users to add & edit material
Wikis
12. When does invisible stereotyping occur?
Horizontal & vertical & conglomerate
When whole segments of the population are ignored
Opinions & beliefs & and values
Physiological
13. What did the Communications Act of 1934 require?
When game developers market their game code to other game developers
Create successful products
Broadcasters to serve the public interest & convenience & and necessity
Being immersed deeply in a task that they lose track of time and place
14. The pattern of the population of television characters is ______ the pattern of people in the real world
Positive because they are easy for viewers to recognize
Promotes
Different from
Media deregulation
15. Unintentional effects often occur when we are in a state of...
Required broadcasters to serve the public's interest & convenience & & necessity
Emotional
Richer
Automaticy
16. If you cry during a film & you are experiencing what type of effect?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Emotional
Institutions & society & individuals
Crysalline and fluid
17. What is WOW?
Easily noticable
When game developers market their game code to other game developers
World of Warcraft & $15 per month & an online game & most successful video game in the world
To compare the tragic characters & make the audience feel better
18. What best reflects the effects the media has on us?
Ownership rules are relaxed
Attitudinal
Always occurring
World of Warcraft & $15 per month & an online game & most successful video game in the world
19. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Deceptive
Websites that allow users to add & edit material
African Americans
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
20. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Largest amount of knowledge
An informed decision
They are interactive
Massively Multiplayer Online Role Playing Game
21. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
To compare the tragic characters & make the audience feel better
Promotes
Influences
6
22. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Text & television
Conglomerate
The media can provide us with information
65+ years of age
23. what force competes against the ethnic of localism?
Broadcasters to serve the public interest & convenience & and necessity
More likely to appear in comedies than dramas
Telescoping
Efficiency
24. What are the six main criticisms of advertising?
Regulate
Being immersed so deeply into a task so they lose track of all time and place
They eliminated the legal barrier to competition across markets
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
25. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Regulate
Invisible & visible
Advertisers manipulating us into buying things we don't need
26. What is a belief that control of important institutions should be in the hands of many through decentralization?
Conflict
Localism
Invisible & visible
Horizontal
27. What is fluctuation effect?
Media and personal
A temporary effect
Shared commons & need for social contact & attraction of advertisers
Telescoping
28. What is a mystery?
People share their work through open web sites
The media can provide us with information
Try to solve the plot
Telescoping
29. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Antisocial vs prosocial
Conglomerate
Small
Baseline & fluctuation
30. when does immediate effects occur?
People have control and control is decentralized
During an exposure to a particular message
Vertical and lateral
Arcade games
31. What are the two types of responsibilites in advertising?
Media and personal
Field independency & type of intelligence & type of thinking & conceptual differentation
Niche audiences
Social and economic
32. What are the four cognitive abilities?
Can be addictive
Good vs evil
Richer
Field independency & type of intelligence & type of thinking & conceptual differentation
33. When a digital game has been designed well & it delivers an experience to players through what?
Social and economic
Media content
Confusing to the audience
Flow & telescoping
34. the rationale for regulation in broadcasting is based on what?
Field independency
Public interest & prevention of monopolies & promoting diversity
1980s & 1990s
When fewer people control the media& there's a narrow range of voices
35. What is our personal locus made up of?
Conflict
When game developers market their game code to other game developers
Content of messages & context of portrayals & cognitive complexity of content
Goals & drives
36. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Institutions & society & individuals
Many companies
The media can provide us with information
37. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Action must build up
Crystalline intelligence
Viacom & CBS
African Americans
38. What is the natural ability to distinguish the signal and the noise in any message?
Deregulation & change in content & lack of access
Opinions & beliefs & and values
Field independency
1980s & 1990s
39. What are the three personal factors of fluctuation?
Motivations & states & degree of identification
Easily noticable
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
40. What does localism serve the needs of?
Unintentional effects
State
Cognitive & emotional & moral
Individuals and society
41. Issues of concern regarding merger activity includes what?
Automaticy
Always occurring
Deregulation & change in content & lack of access
Massively Multiplayer Online Role Playing Game
42. If you cry during a film & you are experiencing what type of effect?
Shared commons & need for social networking & attraction of advertising support
Emotional
Vertical
Positive because they are easy for viewers to recognize
43. In the formula & What are the 2 constraints?
Typical level of risk for an effect
High paid
Crystalline intelligence
By medium & society
44. What must happen during television before commercial break?
Typical level of risk for an effect
Displacement of other activities
Action must build up
Goals & drives
45. When does visible stereotyping occur?
Simplistic and objectionable ways
Drama & comedy & romance & reality series
Influences
Medical workers
46. What is the long-term emotional effect?
Concentration
Desensitization
Media and personal
Niche audiences
47. Where does the term wiki come from?
Hawaiian word wikiwiki
Richer
60%
Field independency
48. In order to appeal to audiences & most stories begin with what?
Field independency & type of intelligence & type of thinking & conceptual differentation
Influence of automatic bodily systems & beyond our conscious control
Conflict
Cognitive
49. Unintentional effects often occur when we are in a state of...
Websites that allow users to add & edit material
Broadcasters to serve the public interest & convenience & and necessity
Younger age
Automaticy
50. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Concentrated
They eliminated the legal barrier to competition across markets
Dramas and situation comedies