Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What are the two timing factors?
Immediate and long-term
The company that owns the platform also develops the games and distributes them
More likely to appear in comedies than dramas
Telescoping

2. What is the process of flow?
They eliminated the legal barrier to competition across markets
Conflict
Being immersed so deeply into a task so they lose track of all time and place
Real world vs media world

3. What do megamergers result in?
Developmental maturity & knowledge structures & media exposure habits
CEOs holding a greater concentration of power
More married women
Media concentration & media deregulation

4. Which type of violence is most prevalent on television?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
More likely to appear in comedies than dramas
Verbal violence
Text & television

5. What is a physiological effect?
Vertical and lateral
Influence of automatic bodily systems & beyond our conscious control
Action must build up
Opinions & beliefs & and values

6. to end up at the top of a Google search & a website must what?
High paid
Telescoping
Deregulation & change in content & lack of access
Pay for placement

7. What is puffery?
Toilets & schools & video games & etc.
Ads making implicit claims that cannot be tested for the truth
Manifest effect
An informed decision

8. Media ownership has big impact on...
State
Field independency
Cognitive
Media content

9. What are the two types of media effects?
Concentration & consolidation & centralization
Explorers & socializers & achievers & controllers
The company that owns the platform also develops the games and distributes them
Manifest and process

10. when does immediate effects occur?
During an exposure to a particular message
Explorers & socializers & achievers & controllers
Shared commons & need for social connection & & attraction of advertisers
Opportunities vs addictions & goals

11. What are the six main criticisms of advertising?
The creation & formulas & & the social values of consumers
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Whites

12. The internet is considered a viral spiral because it _________ innovation due to its network structure
Stereotypes
Motivations & states & degree of identification
Promotes
Telescoping

13. What is action/horror?
Media and personal
Good vs evil
Manifest and process
3%

14. What socioeconomic status is more represented?
Developmental maturity & knowledge structures & media exposure habits
Richer
A digital game player's focus on steps in the process
Concentration

15. Explain localism
More married women
The company that owns the platform also develops the games and distributes them
People have control and control is decentralized
Macro-level effects

16. What was it when ownership rules were relaxed?
Concentration
Media concentration
Invisible & visible
Conservative

17. Like media programming companies & advertising agencies are also...
Concentration & consolidation & centralization
Concentrated
The media can provide us with information
Opportunities vs addictions & goals

18. What are the two types of responsibilites in advertising?
Cognitive
Public interest & prevention of monopolies & promoting diversity
Social and economic
Cognitive & emotional & moral

19. What are the three types of concentration?
Explorers & socializers & achievers & controllers
Field independency
Vertical
Horizontal & vertical & conglomerate

20. Although African Americans are represented on television & portrayals rarely include....
Concentration
Discrimination and poverty impacting their lives
An attitudinal-type effect
Emotional

21. What is the way people group and classify things?
Positive because they are easy for viewers to recognize
Conceptual differentiation
Psychological & emotional & cognitive
6

22. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Unintentional effects
Federal Communications Commission
Cognitive

23. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Motivations & states & degree of identification
The creation & formulas & & the social values of consumers
Media and messages

24. What is telescoping?
Focus on steps in the process
Localism
Concentration
Can be at risk & shaped by media & own life factors

25. What was the first form of media games?
60%
When whole segments of the population are ignored
Media and personal
Arcade games

26. Popular criticism about advertising includes what?

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27. What is fluctuation effect?
Advertisers manipulating us into buying things we don't need
A temporary effect
When you focus on the steps in the process
65+ years of age

28. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
People have control and control is decentralized
Conceptual differentiation
Happiness is found in having things

29. What does attitudinal effects create and shape?
Largest amount of knowledge
Opinions & beliefs & and values
60%
When whole segments of the population are ignored

30. Issues of concern regarding merger activity includes what?
Media and messages
Focus on steps in the process
Displacement of other activities
Deregulation & change in content & lack of access

31. What are the two types of intelligence?
Immediate and long-term
Crystalline & fluid
Flow & telescoping
Media concentration

32. What does localism serve the needs of?
Vertical and lateral
Individuals and society
Invisible & visible
Prescription drugs

33. What is Web 2.0?
Many companies
Media and messages
People share their work through open web sites
Explorers & socializers & achievers & controllers

34. In the formula & What are the 2 constraints?
The media can provide us with information
Shared commons & need for social connection & & attraction of advertisers
By medium & society
Viacom & CBS

35. Name the two types of process effects?
Content of messages & context of portrayals & cognitive complexity of content
The typical level of risk for an effect
Crystalline intelligence
Baseline & fluctuation

36. Although African Americans are represented on television & portrayals rarely include....
Flow & telescoping
Cognitive
Discrimination and poverty impacting their lives
Baseline & fluctuation

37. Give an example of the content of messages
Try to solve the plot
Media deregulation
Antisocial vs prosocial
When you focus on the steps in the process

38. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Small
Intentional
Cognitive

39. What are the two types of thinking?
Flow & telescoping
Vertical and lateral
Explorers & socializers & achievers & controllers
A digital game player's focus on steps in the process

40. Many media effects are...
Efficiency
Intentional
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Social and economic

41. In the formula & What are the 2 constraints?
By medium & society
Ownership rules are relaxed
Wikis
Emotional

42. What percent of a typical newspaper is advertising?
Action must build up
Media and messages
60%
Antisocial vs prosocial

43. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Concentration
Strong personal locus
Largest amount of knowledge
Long-term

44. In order to appeal to audiences & most stories begin with what?
Real world vs media world
Try to solve the plot
60%
Conflict

45. What was the biggest deal between any two media companies?
Horizontal & vertical & conglomerate
Broadcasters to serve the public interest & convenience & and necessity
Viacom & CBS
Arcade games

46. What are the two types of responsibilites in advertising?
Concentrated
Sex & violence & language & sexual orientation
During an exposure to a particular message
Social and economic

47. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Media content
People have control and control is decentralized
Baseline & fluctuation
Cognitive

48. The media can have long and short term effects on what?
Create successful products
Institutions & society & individuals
Desensitization
Real world vs media world

49. What is telescoping?
Displacement of other activities
Penetration
Advertisers manipulating us into buying things we don't need
Focus on steps in the process

50. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
The control of important institutions in the hads of all people
The media can provide us with information
Cognitive & emotional & moral