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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






2. The business trend to consolidate has grown stronger than the government's impulse to...






3. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






4. Although African Americans are represented on television & portrayals rarely include....






5. What are the two types of intelligence?






6. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






7. Media ownership has big impact on...






8. If you cry during a film & you are experiencing what type of effect?






9. What are the two long-term attitudinal effects?






10. What does the personal locus do?

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11. What are the two major effects from the telecommunications competition & deregulation act of 1996?






12. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






13. the rationale for regulation in broadcasting is based on what?






14. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






15. In order to become media literate in interactive media & what do we need to establish?






16. What are the three states of personal factors in fluctuation?






17. What are the four cognitive abilities?






18. People with the ___________________ learn the most from the media






19. What are the two types of thinking?






20. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






21. When did megamergers become popular?






22. The pattern of the population of television characters is ______ the pattern of people in the real world






23. Popular criticism about advertising includes what?

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24. What is the ability to be creative?






25. _______________ are societal changes that occur over a long period of time.






26. What are the two timing factors?






27. Which type of violence is most prevalent on television?






28. What is the most prevalent media effect?






29. When a digital game has been designed well & it delivers an experience to players through what?






30. what happens in the media concentration?






31. according to the textbook & _____ are more likely to be represented in the television world than the real world.






32. What is the middleware market?






33. The three forces that have shaped the development of the interactive mass media






34. Describe baseline effects.






35. What are the four types of niche audiences?






36. What are the two types of thinking?






37. Describe product claims?






38. What happens in the media deregulation?






39. What are some examples of where advertisements can be found?






40. A macro-type media effect refers to what?






41. What are the six main criticisms of advertising?






42. If you cry during a film & you are experiencing what type of effect?






43. Who does marketing target?






44. Creators use the formula to do what?






45. What age is more represented on tv?






46. Explain localism






47. What are the two types of intelligence?






48. Describe product claims?






49. 'Bad' language in the media is what?






50. what happens in the media concentration?







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