Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. the rationale for regulation in broadcasting is based on what?






2. When did megamergers become popular?






3. What does localism serve the needs of?






4. Describe fluctuation effects.






5. What are examples of baseline factors?






6. What are the two types of thinking?






7. The business trend to consolidate has grown stronger than the government's impulse to...






8. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






9. 'Bad' language in the media is what?






10. Many media effects are...






11. What is puffery?






12. When does invisible stereotyping occur?






13. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






14. Values that are reflected in entertainment messages include what?






15. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






16. What is the long-term behavioral effect?






17. What is a wiki?






18. Like other media & the internet is now mature enough to suffer from...






19. When did the innovation stage for interactive media games begin?






20. What is the natural ability to distinguish the singal and the noise in any message?






21. Unintentional effects often occur when we are in a state of...






22. Describe manifest effects?






23. What percentage of video games earn a profit?






24. What is our personal locus made up of?






25. The video industry has 'a good deal of vertical integration'. What does this mean?






26. according to the textbook & which occupation is the most prevalent in the television world?






27. What do megamergers result in?






28. What do megamergers result in?






29. what three forces shape the development of interactive media?






30. What is subliminal advertising






31. When a digital game has been designed well & it delivers an experience to players through what?






32. What is flow?






33. It is clear that the media is completely controlled by what?






34. What are the two major effects from the telecommunications competition & deregulation act of 1996?






35. Long-term effects are ________ to notice than immediate effects.






36. What percent of a typical newspaper is advertising?






37. What is baseline effects?






38. What is fluctuation effect?






39. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






40. What was the biggest deal between any two media companies?






41. What are the three states of personal factors in fluctuation?






42. What are the two types of intelligence?






43. In order to appeal to audiences & most stories begin with what?






44. What does a cognitive-effect means?






45. Playing interactive video games & particularly MMORPGs...






46. The pattern of the population of television characters is ______ the pattern of people in the real world






47. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






48. What gender is more popular on tv?






49. Issues of concern regarding merger activity includes what?






50. The number of ads for _______________ increases each year