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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a belief that control of important institutions should be in the hands of many through decentralization?
Richer
Localism
By medium & society
When whole segments of the population are ignored
2. There is a trend of ______________ of ownership in the media
Manifest and process
Sex & violence & language & sexual orientation
Concentration
Typical level of risk for an effect
3. There is a trend of ______________ of ownership in the media
Concentration
Federal Communications Commission
Concentrated
Arcade games
4. What are some examples of where advertisements can be found?
To compare the tragic characters & make the audience feel better
Can be addictive
Horizontal
Toilets & schools & video games & etc.
5. what types of audiences have marketers of digital games identified as?
Deceptive
People have control and control is decentralized
Prescription drugs
Explorers & socializers & achievers & controllers
6. What are the four types of niche audiences?
Prescription drugs
Explorers & socializers & achievers & controllers
Can be at risk & shaped by media & own life factors
Immediate and long-term
7. Over time & the government has been _______________ with regard to who controls the media
Displacement of other activities
Conflict
Positive because they are easy for viewers to recognize
Relaxing regulations
8. What do media exposure habits focus its attention on?
Media and messages
Medical workers
Different from
Media concentration & media deregulation
9. Unintentional effects often occur when we are in a state of...
Niche audiences
Automaticy
Institutions & society & individuals
Field independency & type of intelligence & type of thinking & conceptual differentation
10. What are the two types of thinking?
Attitudinal
Attitudinal
Vertical and lateral
Conglomerate
11. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Establish awareness of products & existence of products
A temporary effect
A digital game player's focus on steps in the process
Cognitive
12. What best reflects the effects the media has on us?
Always occurring
Opportunities vs addictions & goals
Ads making implicit claims that cannot be tested for the truth
Individuals and society
13. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Shared commons & need for social connection & & attraction of advertisers
Horizontal
Harder
14. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Process effects
Relates to the unconscious effects of advertising
Dramas and situation comedies
15. When a digital game has been designed well & it delivers an experience to players through what?
People share their work through open web sites
Concentrated
Factual and social
Flow & telescoping
16. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Text & television
To compare the tragic characters & make the audience feel better
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Attitudinal
17. It is clear that the media is completely controlled by what?
They are interactive
Concentrated
More married women
Many companies
18. according to the textbook & _____ are more likely to be represented in the television world than the real world.
More married women
The media can provide us with information
60%
African Americans
19. What are the 3 subgenres of drama?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
More likely to appear in comedies than dramas
Tragedy & mystery & action/horror
CEOs holding a greater concentration of power
20. What gender is more popular on tv?
Real world vs media world
Emotional
Male
Immediate
21. What is the process of flow?
Ads making implicit claims that cannot be tested for the truth
The creation & formulas & & the social values of consumers
Being immersed so deeply into a task so they lose track of all time and place
Shared commons & need for social contact & attraction of advertisers
22. What is a wiki?
When fewer people control the media& there's a narrow range of voices
Relaxing regulations
Conceptual differentiation
Websites that allow users to add & edit material
23. _______________ frequently occur when you are in a state of automaticity.
Motivations & states & degree of identification
Unintentional effects
Localism
Create successful products
24. Values that are reflected in entertainment messages include what?
Niche audiences
Physiological
Happiness is found in having things
During an exposure to a particular message
25. Your _______ when you consume media content can alter your perception of and reaction to the content?
Relaxing regulations
When whole segments of the population are ignored
State
Pay for placement
26. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
The media can provide us with information
An informed decision
Physiological
27. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Field independency & type of intelligence & type of thinking & conceptual differentiation
Media and messages
More married women
28. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Stereotypes
More married women
6
Institutions
29. What are the 3 developmental maturities?
Cognitive & emotional & moral
Shared commons & need for social connection & & attraction of advertisers
Conservative
Stereotypes
30. What are the two types of factors in fluctuation?
Concentration
Media and personal
Antisocial vs prosocial
Desensitization
31. Many media effects are...
Intentional
Ownership rules are relaxed
To compare the tragic characters & make the audience feel better
Websites that allow users to add & edit material
32. What socioeconomic status is more represented?
Invisible & visible
Conglomerate
By medium & society
Richer
33. _______________ frequently occur when you are in a state of automaticity.
Desensitization
Unintentional effects
High paid
Being immersed deeply in a task that they lose track of time and place
34. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Advertisers manipulating us into buying things we don't need
Federal Communications Commission
Opinions & beliefs & and values
35. Describe baseline effects.
Text & television
Localism
Typical level of risk for an event
Goals & drives
36. When does invisible stereotyping occur?
An attitudinal-type effect
Promotes
Medical workers
When whole segments of the population are ignored
37. What are the two types of intelligence?
Deceptive
Individuals and society
Displacement of other activities
Crysalline and fluid
38. what three forces shape the development of interactive media?
Field independency & type of intelligence & type of thinking & conceptual differentation
Manifest and process
Shared commons & need for social contact & attraction of advertisers
Toilets & schools & video games & etc.
39. What are the three types of concentration?
Attitudinal
Concentration
Horizontal & vertical & conglomerate
Institutions
40. the rationale for regulation in broadcasting is based on what?
Niche audiences
Conflict & climax & resolution
Public interest & prevention of monopolies & promoting diversity
Explorers & socializers & achievers & controllers
41. What does the personal locus do?
42. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Localism
Can be addictive
Emotional
43. People who have a ________________ have more awareness of the effects process
More married women
State of mind & motivation & & degree of identification
Strong personal locus
Whites
44. What occupation is more represented on tv?
Small
Crystalline & fluid
High paid
Regulate
45. Give an example of the cognitive complexity of content
Print vs tv news
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
An informed decision
Wikis
46. When did megamergers become popular?
1980s & 1990s
Toilets & schools & video games & etc.
Content of messages & context of portrayals & cognitive complexity of content
Male
47. What gender is more popular on tv?
Manifest and process
Goals & drives
Male
Ownership rules are relaxed
48. What are the two types of media effects?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Medical workers
Manifest and process
Field independency & type of intelligence & type of thinking & conceptual differentation
49. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
1950s
Easily noticable
Localism and efficiency
Media concentration & media deregulation
50. Like other media & the internet is now mature enough to suffer from...
By medium & society
Concentration
World of Warcraft & $15 per month & an online game & most successful video game in the world
Crystalline & fluid