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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do megamergers result in?
Media and messages
Field independency
CEOs holding a greater concentration of power
Verbal violence
2. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Immediate and long-term
Cognitive
Crystalline & fluid
Media and personal
3. when one media company buys smaller companies of the same type & what type of concentration is this?
Immediate and long-term
State
Horizontal
Explorers & socializers & achievers & controllers
4. Describe baseline effects.
Focus on steps in the process
Typical level of risk for an event
Individuals and society
Immediate and long-term
5. What is the ability to memorize facts?
Crystalline intelligence
Field independency
Automaticy
Vertical and lateral
6. according to the textbook & which occupation is the most prevalent in the television world?
Process effects
Medical workers
Easily noticable
6
7. What is the most prevalent media effect?
Cognitive
Motivations & states & degree of identification
Content of messages & context of portrayals & cognitive complexity of content
Different from
8. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
The media can provide us with information
Concentrated
Media concentration
9. What are examples of baseline factors?
Create successful products
Developmental maturity & knowledge structures & media exposure habits
Try to solve the plot
Long-term
10. What is baseline effects?
Localism
Typical level of risk for an effect
Process effects
Can be at risk & shaped by media & own life factors
11. What are the four cognitive abilities?
Field independency
Automaticy
Whites
Field independency & type of intelligence & type of thinking & conceptual differentiation
12. what happens in the media concentration?
Ownership rules are relaxed
People share their work through open web sites
To compare the tragic characters & make the audience feel better
Deceptive
13. What do media exposure habits focus its attention on?
Simplistic and objectionable ways
Physiological
Media and messages
65+ years of age
14. There is a trend of ______________ of ownership in the media
Concentration
Can be at risk & shaped by media & own life factors
Richer
World of Warcraft & $15 per month & an online game & most successful video game in the world
15. What does attitudinal effects create and shape?
Medical workers
Opinions & beliefs & and values
Print vs tv news
A temporary effect
16. What do interactive games have the power to do?
Emotional
Factual and social
Shared commons & need for social contact & attraction of advertisers
Condition audiences for repeat exposures
17. What is telescoping?
Being immersed so deeply into a task so they lose track of all time and place
Manifest and process
Harder
Focus on steps in the process
18. What are the four cognitive abilities?
Shared commons & need for social contact & attraction of advertisers
Field independency & type of intelligence & type of thinking & conceptual differentation
Can be at risk & shaped by media & own life factors
An informed decision
19. What are the 3 media factors in fluctuation?
Conglomerate
Attitudinal
Content of messages & context of portrayals & cognitive complexity of content
Hawaiian word wikiwiki
20. What is an effect that happens during exposure to the media messages?
Relates to the unconscious effects of advertising
60%
Immediate
Prescription drugs
21. What are the three personal factors of fluctuation?
Conservative
African Americans
Motivations & states & degree of identification
By medium & society
22. What is efficiency?
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23. What happens in the media deregulation?
By medium & society
They eliminated the legal barrier to competition across markets
Hawaiian word wikiwiki
Social and economic
24. The video industry has 'a good deal of vertical integration'. What does this mean?
Media concentration & media deregulation
Opportunities vs addictions & goals
The company that owns the platform also develops the games and distributes them
Influences
25. What is efficiency?
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26. Although African Americans are represented on television & portrayals rarely include....
Always occurring
The media can provide us with information
Media content
Discrimination and poverty impacting their lives
27. What are some fluctuation factors?
High paid
Institutions
Conflict & climax & resolution
State of mind & motivation & & degree of identification
28. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Positive because they are easy for viewers to recognize
Flow & telescoping
When game developers market their game code to other game developers
29. What are the four controversial content elements?
Field independency & type of intelligence & type of thinking & conceptual differentation
Small
When whole segments of the population are ignored
Sex & violence & language & sexual orientation
30. What are the three elements to a general story formula?
A digital game player's focus on steps in the process
Macro-level effects
Prescription drugs
Conflict & climax & resolution
31. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
When game developers market their game code to other game developers
Localism
Media concentration & media deregulation
Confusing to the audience
32. The internet is considered a viral spiral because it _________ innovation due to its network structure
Fluid intelligence
Horizontal
Promotes
By medium & society
33. What marital status is more represented on tv?
More married women
More likely to appear in comedies than dramas
Good vs evil
The control of important institutions in the hads of all people
34. What socioeconomic status is more represented?
During an exposure to a particular message
Invisible & visible
Fluid intelligence
Richer
35. 'Bad' language in the media is what?
Harder
60%
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Automaticy
36. Values that are reflected in entertainment messages include what?
Influence of automatic bodily systems & beyond our conscious control
Happiness is found in having things
Typical level of risk for an event
Vertical and lateral
37. What are the two competing values?
Localism and efficiency
When you focus on the steps in the process
The control of important institutions in the hads of all people
Unintentional effects
38. Like media programming companies & advertising agencies are also...
Concentrated
Pay for placement
1980s & 1990s
Individuals and society
39. What are the two types of process effects?
Localism
Goals & drives
6
Baseline and fluctuation
40. What are the three elements to a general story formula?
3%
To compare the tragic characters & make the audience feel better
An informed decision
Conflict & climax & resolution
41. What age is more represented on tv?
Medical workers
Younger age
Concentration & consolidation & centralization
Attitudinal
42. What are the four genres in the formula?
People have control and control is decentralized
Opinions & beliefs & and values
The company that owns the platform also develops the games and distributes them
Drama & comedy & romance & reality series
43. What are the six baseline influencing factors?
Required broadcasters to serve the public's interest & convenience & & necessity
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Richer
Emotional
44. What was the biggest deal between any two media companies?
Vertical and lateral
Viacom & CBS
Macro-level effects
Motivations & states & degree of identification
45. Media ownership has big impact on...
Relaxing regulations
Media content
Condition audiences for repeat exposures
Developmental maturity & knowledge structures & media exposure habits
46. What is flow?
Emotional
Concentration & consolidation & centralization
Being immersed deeply in a task that they lose track of time and place
Crysalline and fluid
47. What are the 3 subgenres of drama?
Broadcasters to serve the public interest & convenience & and necessity
Tragedy & mystery & action/horror
Localism
Media concentration & media deregulation
48. What does the personal locus do?
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49. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Strong personal locus
Advertisers manipulating us into buying things we don't need
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
50. People who have a ________________ have more awareness of the effects process
Conflict & climax & resolution
Strong personal locus
Real world vs media world
Tragedy & mystery & action/horror