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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Long-term effects are ________ to notice than immediate effects.
Harder
Physiological
Public interest & prevention of monopolies & promoting diversity
Broadcasters to serve the public interest & convenience & and necessity
2. What percent of a typical newspaper is advertising?
Ads making implicit claims that cannot be tested for the truth
Shared commons & need for social connection & & attraction of advertisers
60%
Macro-level effects
3. People with the ___________________ learn the most from the media
Largest amount of knowledge
Baseline and fluctuation
Crystalline intelligence
Relates to the unconscious effects of advertising
4. What is the middleware market?
Social and economic
Vertical and lateral
When game developers market their game code to other game developers
Long-term
5. What are the four controversial content elements?
Advertisers manipulating us into buying things we don't need
To compare the tragic characters & make the audience feel better
Ownership rules are relaxed
Sex & violence & language & sexual orientation
6. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Field independency & type of intelligence & type of thinking & conceptual differentation
They are interactive
Emotional
7. In what 6 ways is advertising deceptive?
Public interest & prevention of monopolies & promoting diversity
6
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Text & television
8. The internet is considered a viral spiral because it _________ innovation due to its network structure
Media and messages
Horizontal
Promotes
Displacement of other activities
9. Explain localism
Concentration
3%
Good vs evil
People have control and control is decentralized
10. What does the personal locus do?
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11. The media can have long and short term effects on what?
Action must build up
Efficiency
Vertical and lateral
Institutions & society & individuals
12. Issues of concern regarding merger activity includes what?
Horizontal & vertical & conglomerate
Deregulation & change in content & lack of access
Typical level of risk for an effect
Regulate
13. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Shared commons & need for social connection & & attraction of advertisers
Emotional
Vertical
Required broadcasters to serve the public's interest & convenience & & necessity
14. to end up at the top of a Google search & a website must what?
6
Penetration
Media concentration
Pay for placement
15. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Influences
Opportunities vs addictions & goals
Emotional
Typical level of risk for an effect
16. What are the six main criticisms of advertising?
Cognitive
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Developmental maturity & knowledge structures & media exposure habits
Automaticy
17. When creating a new tv series & producers must work around various constraints. What are some constraints?
Unintentional effects
The creation & formulas & & the social values of consumers
Shared commons & need for social contact & attraction of advertisers
High paid
18. the rationale for regulation in broadcasting is based on what?
Horizontal & vertical & conglomerate
Public interest & prevention of monopolies & promoting diversity
A digital game player's focus on steps in the process
Vertical and lateral
19. _______________ frequently occur when you are in a state of automaticity.
Conflict & climax & resolution
Long-term
Unintentional effects
Tragedy & mystery & action/horror
20. What was the biggest deal between any two media companies?
Relates to the unconscious effects of advertising
Ads making implicit claims that cannot be tested for the truth
60%
Viacom & CBS
21. What are the three parts of efficiency?
Vertical and lateral
Whites
Concentration & consolidation & centralization
Ownership rules are relaxed
22. In the formula & What are the 2 constraints?
By medium & society
Typical level of risk for an event
Prescription drugs
Typical level of risk for an effect
23. What do interactive games have the power to do?
Condition audiences for repeat exposures
People have control and control is decentralized
Typical level of risk for an effect
Fluid intelligence
24. What does the term telescoping refer to?
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25. What is our personal locus made up of?
Media concentration
Goals & drives
To compare the tragic characters & make the audience feel better
Manifest and process
26. When does invisible stereotyping occur?
1980s & 1990s
Conservative
Physiological
When whole segments of the population are ignored
27. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
State of mind & motivation & & degree of identification
Field independency & type of intelligence & type of thinking & conceptual differentation
Create successful products
28. Unintentional effects often occur when we are in a state of...
Relates to the unconscious effects of advertising
Automaticy
Different from
Arcade games
29. What was it when ownership rules were relaxed?
Media content
Immediate
Media concentration
6
30. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Localism and efficiency
Shared commons & need for social networking & attraction of advertising support
Typical level of risk for an effect
31. What is a baseline effect?
The typical level of risk for an effect
The media can provide us with information
Arcade games
Vertical
32. What marital status is more represented on tv?
Create successful products
6
Richer
More married women
33. What is the long-term behavioral effect?
An attitudinal-type effect
Efficiency
Displacement of other activities
Cognitive & emotional & moral
34. The pattern of the population of television characters is ______ the pattern of people in the real world
Media concentration
Different from
1950s
Toilets & schools & video games & etc.
35. In what way (s) does advertising make us too materialistic?
65+ years of age
We keep asking for more products
Whites
Field independency
36. There is a trend of ______________ of ownership in the media
During an exposure to a particular message
When fewer people control the media& there's a narrow range of voices
Concentration
Institutions
37. What was the first form of media games?
Conceptual differentiation
Viacom & CBS
Arcade games
Niche audiences
38. There is a trend of ______________ of ownership in the media
Concentration
Media concentration
Immediate and long-term
Flow & telescoping
39. In the formula & What are the 2 constraints?
By medium & society
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Explorers & socializers & achievers & controllers
Manifest effect
40. Where does the term wiki come from?
Determines a person's media exposure habits
Prescription drugs
Shared commons & need for social connection & & attraction of advertisers
Hawaiian word wikiwiki
41. What age is more represented on tv?
Younger age
Content of messages & context of portrayals & cognitive complexity of content
Field independency
Concentration
42. When a digital game has been designed well & it delivers an experience to players through what?
Horizontal & vertical & conglomerate
Cognitive
Flow & telescoping
The control of important institutions in the hads of all people
43. What is efficiency?
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44. In what way (s) does advertising make us too materialistic?
Tragedy & mystery & action/horror
Media and personal
We keep asking for more products
Shared commons & need for social contact & attraction of advertisers
45. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Flow & telescoping
Conglomerate
Field independency & type of intelligence & type of thinking & conceptual differentiation
46. when does immediate effects occur?
During an exposure to a particular message
Required broadcasters to serve the public's interest & convenience & & necessity
Conflict
Recognize elements of the story
47. Give an example of the cognitive complexity of content
Print vs tv news
Cognitive
Media concentration
Positive because they are easy for viewers to recognize
48. What are the three parts of efficiency?
When game developers market their game code to other game developers
Stereotypes
Concentration & consolidation & centralization
Field independency & type of intelligence & type of thinking & conceptual differentiation
49. Name the two types of process effects?
Print vs tv news
Physiological
Factual and social
Baseline & fluctuation
50. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Public interest & prevention of monopolies & promoting diversity
Ownership rules are relaxed
Recognize elements of the story