Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What are the two competing values?
Telescoping
Localism and efficiency
Required broadcasters to serve the public's interest & convenience & & necessity
CEOs holding a greater concentration of power

2. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Flow
Media concentration & media deregulation
Media concentration

3. What marital status is more represented on tv?
Can be addictive
Media and messages
More married women
Baseline & fluctuation

4. What are some examples of where advertisements can be found?
When game developers market their game code to other game developers
Toilets & schools & video games & etc.
Can be at risk & shaped by media & own life factors
Text & television

5. Describe baseline effects.
When game developers market their game code to other game developers
Real world vs media world
Typical level of risk for an event
Conflict & climax & resolution

6. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Concentration
Verbal violence
Immediate

7. Long-term effects are ________ to notice than immediate effects.
Motivations & states & degree of identification
Flow
Harder
Wikis

8. Your _______ when you consume media content can alter your perception of and reaction to the content?
Younger age
60%
State
Toilets & schools & video games & etc.

9. Issues of concern regarding merger activity includes what?
Immediate and long-term
60%
Concentration & consolidation & centralization
Deregulation & change in content & lack of access

10. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Invisible & visible
65+ years of age
Many companies
Recognize elements of the story

11. What are the two types of responsibilites in advertising?
When fewer people control the media& there's a narrow range of voices
Conflict
Verbal violence
Social and economic

12. What is the way people group and classify things?
Hawaiian word wikiwiki
Conceptual differentiation
Verbal violence
Media concentration

13. What are some fluctuation factors?
People share their work through open web sites
They are interactive
State of mind & motivation & & degree of identification
Cognitive

14. In what way (s) does advertising make us too materialistic?
Public interest & prevention of monopolies & promoting diversity
6
We keep asking for more products
Motivations & states & degree of identification

15. People with the ___________________ learn the most from the media
Largest amount of knowledge
The company that owns the platform also develops the games and distributes them
The company that owns the platform also develops the games and distributes them
Macro-level effects

16. What is localism?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Largest amount of knowledge
The control of important institutions in the hads of all people
Temporary

17. interactive media games are In what stage of development?
Easily noticable
Federal Communications Commission
Penetration
Relaxing regulations

18. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
3%
Conservative
We keep asking for more products
Efficiency

19. When did the innovation stage for interactive media games begin?
1950s
Text & television
Media deregulation
High paid

20. What does MMORPG stand for?
When game developers market their game code to other game developers
65+ years of age
Broadcasters to serve the public interest & convenience & and necessity
Massively Multiplayer Online Role Playing Game

21. What is the ability to memorize facts?
Long-term
Crystalline intelligence
Crystalline & fluid
Manifest effect

22. Describe manifest effects?
People have control and control is decentralized
Media and personal
Easily noticable
The creation & formulas & & the social values of consumers

23. Describe manifest effects?
Sex & violence & language & sexual orientation
Flow
Easily noticable
Crystalline & fluid

24. What is Web 2.0?
Manifest effect
Public interest & prevention of monopolies & promoting diversity
People share their work through open web sites
Different from

25. What happens in the media deregulation?
Recognize elements of the story
An attitudinal-type effect
Confusing to the audience
They eliminated the legal barrier to competition across markets

26. What is subliminal advertising
Public interest & prevention of monopolies & promoting diversity
Relates to the unconscious effects of advertising
Manifest effect
Baseline and fluctuation

27. What are the three personal factors of fluctuation?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
A digital game player's focus on steps in the process
Shared commons & need for social connection & & attraction of advertisers
Motivations & states & degree of identification

28. What government organization monitors tv and radio programming to determine if it is obscene or not?
Shared commons & need for social networking & attraction of advertising support
Emotional
Federal Communications Commission
Prescription drugs

29. to end up at the top of a Google search & a website must what?
Conflict & climax & resolution
Prescription drugs
Pay for placement
Antisocial vs prosocial

30. What does the term telescoping refer to?

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31. What eliminated the legal barrier to competition across markets?
Flow & telescoping
Telescoping
Intentional
Media deregulation

32. The number of ads for _______________ increases each year
Prescription drugs
An attitudinal-type effect
Many companies
Small

33. What is telescoping?
They are interactive
When you focus on the steps in the process
Crystalline intelligence
Ownership rules are relaxed

34. The three forces that have shaped the development of the interactive mass media
Baseline and fluctuation
Shared commons & need for social networking & attraction of advertising support
Promotes
6

35. What do interactive games have the power to do?
Explorers & socializers & achievers & controllers
Influences
Condition audiences for repeat exposures
Small

36. according to the textbook & which occupation is the most prevalent in the television world?
Shared commons & need for social networking & attraction of advertising support
Crystalline & fluid
Medical workers
When fewer people control the media& there's a narrow range of voices

37. What is tragedy used for?
6
To compare the tragic characters & make the audience feel better
Try to solve the plot
Intentional

38. What does the term telescoping refer to?

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39. What does a cognitive-effect means?
The media can provide us with information
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Can be at risk & shaped by media & own life factors
Ownership rules are relaxed

40. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
The typical level of risk for an effect
Niche audiences
An attitudinal-type effect
Factual and social

41. A macro-type media effect refers to what?
Horizontal & vertical & conglomerate
When game developers market their game code to other game developers
Institutions
Conflict

42. What is a physiological effect?
Confusing to the audience
Concentration
Prescription drugs
Influence of automatic bodily systems & beyond our conscious control

43. What is our personal locus made up of?
Conflict
Richer
Promotes
Goals & drives

44. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Sex & violence & language & sexual orientation
Flow & telescoping
Harder

45. what types of audiences have marketers of digital games identified as?
Verbal violence
Explorers & socializers & achievers & controllers
An informed decision
The typical level of risk for an effect

46. What is flow?
Being immersed deeply in a task that they lose track of time and place
Emotional
Relaxing regulations
The creation & formulas & & the social values of consumers

47. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Vertical and lateral
Broadcasters to serve the public interest & convenience & and necessity
Concentration & consolidation & centralization

48. What is the long-term emotional effect?
Desensitization
Psychological & emotional & cognitive
Explorers & socializers & achievers & controllers
More likely to appear in comedies than dramas

49. when does immediate effects occur?
Strong personal locus
During an exposure to a particular message
Concentrated
Conflict

50. What are the two main components in the demographics pattern?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Cognitive & emotional & moral
Concentrated
Real world vs media world