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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
State of mind & motivation & & degree of identification
People share their work through open web sites
More likely to appear in comedies than dramas
65+ years of age
2. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Pay for placement
Conflict
Physiological
Viacom & CBS
3. What is fluctuation effect?
Conceptual differentiation
African Americans
A temporary effect
Public interest & prevention of monopolies & promoting diversity
4. What are the three personal factors of fluctuation?
Hawaiian word wikiwiki
People have control and control is decentralized
State of mind & motivation & & degree of identification
Motivations & states & degree of identification
5. What percent of a typical newspaper is advertising?
State
60%
Promotes
Pay for placement
6. Creators use the formula to do what?
Vertical
Create successful products
Influence of automatic bodily systems & beyond our conscious control
Manifest and process
7. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Condition audiences for repeat exposures
More married women
Easily noticable
Influences
8. What is an effect that happens during exposure to the media messages?
Different from
Goals & drives
Immediate
Regulate
9. What is the long-term emotional effect?
Whites
Desensitization
State of mind & motivation & & degree of identification
Flow & telescoping
10. In what way (s) does advertising make us too materialistic?
Stereotypes
Physiological
Psychological & emotional & cognitive
We keep asking for more products
11. What occupation is more represented on tv?
Concentration & consolidation & centralization
High paid
Action must build up
Different from
12. What gender is more popular on tv?
Male
Deceptive
Field independency & type of intelligence & type of thinking & conceptual differentation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
13. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Emotional
Tragedy & mystery & action/horror
Field independency & type of intelligence & type of thinking & conceptual differentation
14. Your _______ when you consume media content can alter your perception of and reaction to the content?
The creation & formulas & & the social values of consumers
State
Horizontal
Federal Communications Commission
15. What government organization monitors tv and radio programming to determine if it is obscene or not?
Medical workers
Largest amount of knowledge
Federal Communications Commission
Concentration
16. What is action/horror?
Good vs evil
People have control and control is decentralized
A digital game player's focus on steps in the process
Manifest and process
17. What percentage of video games earn a profit?
3%
Process effects
Field independency & type of intelligence & type of thinking & conceptual differentation
Field independency
18. What is the most prevalent media effect?
Opinions & beliefs & and values
Flow
Cognitive
Promotes
19. What does the personal locus do?
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20. What are the two types of thinking?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Younger age
Vertical and lateral
Individuals and society
21. Popular criticism about advertising includes what?
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22. What is the most prevalent media effect?
Immediate and long-term
Emotional
Cognitive
Emotional
23. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Opportunities vs addictions & goals
Baseline and fluctuation
Influences
A temporary effect
24. What is a wiki?
Toilets & schools & video games & etc.
To compare the tragic characters & make the audience feel better
An attitudinal-type effect
Websites that allow users to add & edit material
25. what force competes against the ethnic of localism?
6
Efficiency
Vertical and lateral
Younger age
26. What is fluctuation effect?
A temporary effect
Establish awareness of products & existence of products
Media concentration & media deregulation
6
27. What are the four genres in the formula?
When you focus on the steps in the process
Cognitive & emotional & moral
Simplistic and objectionable ways
Drama & comedy & romance & reality series
28. What is flow?
Emotional
Dramas and situation comedies
Conglomerate
Being immersed deeply in a task that they lose track of time and place
29. Describe fluctuation effects.
Temporary
Cognitive
Verbal violence
Intentional
30. Name the two types of process effects?
Baseline & fluctuation
Field independency & type of intelligence & type of thinking & conceptual differentiation
When fewer people control the media& there's a narrow range of voices
Emotional
31. what happens in the media concentration?
Many companies
Broadcasters to serve the public interest & convenience & and necessity
Ownership rules are relaxed
An attitudinal-type effect
32. What must happen during television before commercial break?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Field independency
Media concentration & media deregulation
Action must build up
33. Many media effects are...
Flow & telescoping
High paid
Developmental maturity & knowledge structures & media exposure habits
Intentional
34. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Opinions & beliefs & and values
Field independency
Dramas and situation comedies
Emotional
35. What do media exposure habits focus its attention on?
Media and messages
Toilets & schools & video games & etc.
Manifest and process
Media concentration
36. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Create successful products
Cultivation & reinforcement
Media concentration & media deregulation
Promotes
37. What does a cognitive-effect means?
The media can provide us with information
Shared commons & need for social contact & attraction of advertisers
Regulate
Viacom & CBS
38. Over time & the government has been _______________ with regard to who controls the media
Determines a person's media exposure habits
Typical level of risk for an event
Relaxing regulations
Establish awareness of products & existence of products
39. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Field independency & type of intelligence & type of thinking & conceptual differentiation
Condition audiences for repeat exposures
Recognize elements of the story
An informed decision
40. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Telescoping
When you focus on the steps in the process
Different from
41. _______________ frequently occur when you are in a state of automaticity.
Media content
Factual and social
Concentration
Unintentional effects
42. Media ownership has big impact on...
Media content
Harder
Explorers & socializers & achievers & controllers
Recognize elements of the story
43. What are the two types of media effects?
Real world vs media world
Manifest and process
Penetration
Shared commons & need for social connection & & attraction of advertisers
44. Issues of concern regarding merger activity includes what?
Media concentration & media deregulation
Massively Multiplayer Online Role Playing Game
Deregulation & change in content & lack of access
Promotes
45. In the formula & What are the 2 constraints?
Immediate and long-term
Cultivation & reinforcement
By medium & society
Broadcasters to serve the public interest & convenience & and necessity
46. When did megamergers become popular?
Being immersed so deeply into a task so they lose track of all time and place
1980s & 1990s
Opinions & beliefs & and values
African Americans
47. What is WOW?
Field independency & type of intelligence & type of thinking & conceptual differentation
World of Warcraft & $15 per month & an online game & most successful video game in the world
Public interest & prevention of monopolies & promoting diversity
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
48. What is our personal locus made up of?
Websites that allow users to add & edit material
Good vs evil
Goals & drives
Strong personal locus
49. What happens in the media deregulation?
Intentional
They eliminated the legal barrier to competition across markets
Manifest and process
Crystalline & fluid
50. Explain localism
People have control and control is decentralized
Cultivation & reinforcement
High paid
Create successful products