Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?






2. What does the personal locus do?

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3. What happens in the media deregulation?






4. _______________ are societal changes that occur over a long period of time.






5. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






6. When creating a new tv series & producers must work around various constraints. What are some constraints?






7. What are the 3 developmental maturities?






8. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






9. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






10. What are the four cognitive abilities?






11. What are the six baseline influencing factors?






12. ________ are beneficial because they allow for the creation of collective knowledge






13. when one media company buys smaller companies of the same type & what type of concentration is this?






14. What is localism?






15. What does attitudinal effects create and shape?






16. What are the two types of thinking?






17. What are characteristics that have shaped the development of interactive media?






18. _______________ frequently occur when you are in a state of automaticity.






19. Unintentional effects often occur when we are in a state of...






20. When does invisible stereotyping occur?






21. Popular criticism about advertising includes what?

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22. What ethnicity is overrepresented on tv?






23. What was significant about the Communications Act 1934?

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24. What is the natural ability to distinguish the singal and the noise in any message?






25. In what 6 ways is advertising deceptive?






26. What is flow?






27. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






28. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






29. In tv & gays are what?






30. What occupation is more represented on tv?






31. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






32. What are the two types of intelligence?






33. What are the two types of factors in fluctuation?






34. When did the innovation stage for interactive media games begin?






35. Consumers use the formula to do what?






36. according to the textbook & which occupation is the most prevalent in the television world?






37. What do media exposure habits focus its attention on?






38. What is the most prevalent media effect?






39. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






40. What age is more represented on tv?






41. If you cry during a film & you are experiencing what type of effect?






42. What government organization monitors tv and radio programming to determine if it is obscene or not?






43. In what 6 ways is advertising deceptive?






44. What does a cognitive-effect means?






45. What is efficiency?

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46. What is WOW?






47. What occupation is more represented on tv?






48. What was the first form of media games?






49. Describe manifest effects?






50. What did the Communications Act of 1934 require?