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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is localism?
Localism and efficiency
Process effects
The control of important institutions in the hads of all people
Goals & drives
2. What are some fluctuation factors?
Concentrated
Long-term
Richer
State of mind & motivation & & degree of identification
3. What are the two types of thinking?
Vertical and lateral
Motivations & states & degree of identification
Small
Vertical
4. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Long-term
CEOs holding a greater concentration of power
Attitudinal
5. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Niche audiences
Federal Communications Commission
Toilets & schools & video games & etc.
6. What are the two types of intelligence?
African Americans
Print vs tv news
Sex & violence & language & sexual orientation
Crysalline and fluid
7. The three forces that have shaped the development of the interactive mass media
State
Try to solve the plot
Conservative
Shared commons & need for social networking & attraction of advertising support
8. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Confusing to the audience
Content of messages & context of portrayals & cognitive complexity of content
Long-term
Simplistic and objectionable ways
9. In tv & gays are what?
Condition audiences for repeat exposures
Confusing to the audience
Cognitive & emotional & moral
More likely to appear in comedies than dramas
10. What socioeconomic status is more represented?
Richer
Conflict
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Developmental maturity & knowledge structures & media exposure habits
11. In what 6 ways is advertising deceptive?
Horizontal & vertical & conglomerate
Flow & telescoping
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Different from
12. If you cry during a film & you are experiencing what type of effect?
Conglomerate
Being immersed so deeply into a task so they lose track of all time and place
Emotional
Small
13. In what way (s) does advertising make us too materialistic?
Media and messages
People have control and control is decentralized
State of mind & motivation & & degree of identification
We keep asking for more products
14. The number of ads for _______________ increases each year
Prescription drugs
Factual and social
Concentration & consolidation & centralization
During an exposure to a particular message
15. What are the four controversial content elements?
A digital game player's focus on steps in the process
Concentration
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Sex & violence & language & sexual orientation
16. The business trend to consolidate has grown stronger than the government's impulse to...
People have control and control is decentralized
Typical level of risk for an event
Regulate
State of mind & motivation & & degree of identification
17. What is efficiency?
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18. According to the _______________ is the most challenging medium for telling stories
Text & television
Desensitization
Largest amount of knowledge
Penetration
19. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Crysalline and fluid
Public interest & prevention of monopolies & promoting diversity
Media concentration
Physiological
20. What gender is more popular on tv?
Localism
Relates to the unconscious effects of advertising
Male
Print vs tv news
21. Creators use the formula to do what?
When fewer people control the media& there's a narrow range of voices
An attitudinal-type effect
Create successful products
Media concentration
22. What are the two main forms of stereotyping?
Invisible & visible
Deregulation & change in content & lack of access
Motivations & states & degree of identification
Influence of automatic bodily systems & beyond our conscious control
23. What are the four controversial content elements?
1980s & 1990s
Attitudinal
Toilets & schools & video games & etc.
Sex & violence & language & sexual orientation
24. What are the two types of thinking?
Drama & comedy & romance & reality series
Good vs evil
Vertical and lateral
Dramas and situation comedies
25. what force competes against the ethnic of localism?
Efficiency
Localism
Can be at risk & shaped by media & own life factors
Easily noticable
26. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
When whole segments of the population are ignored
Younger age
Efficiency
27. 'Bad' language in the media is what?
Cultivation & reinforcement
Recognize elements of the story
Viacom & CBS
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
28. In what way (s) does advertising make us too materialistic?
Immediate
Cognitive
More married women
We keep asking for more products
29. Describe fluctuation effects.
Temporary
Shared commons & need for social networking & attraction of advertising support
Goals & drives
3%
30. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Concentration & consolidation & centralization
Medical workers
Advertisers manipulating us into buying things we don't need
31. When does invisible stereotyping occur?
When whole segments of the population are ignored
Individuals and society
Cognitive
An informed decision
32. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
State of mind & motivation & & degree of identification
6
Cognitive & emotional & moral
Media and personal
33. Give an example of the content of messages
Antisocial vs prosocial
Promotes
The media can provide us with information
Conglomerate
34. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Small
World of Warcraft & $15 per month & an online game & most successful video game in the world
Niche audiences
35. What is a mystery?
Opportunities vs addictions & goals
Try to solve the plot
Conceptual differentiation
Good vs evil
36. when does immediate effects occur?
During an exposure to a particular message
A digital game player's focus on steps in the process
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
The typical level of risk for an effect
37. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Dramas and situation comedies
Drama & comedy & romance & reality series
Many companies
38. What do megamergers result in?
CEOs holding a greater concentration of power
Motivations & states & degree of identification
Small
Media and messages
39. Like media programming companies & advertising agencies are also...
Unintentional effects
Media and personal
The company that owns the platform also develops the games and distributes them
Concentrated
40. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
State of mind & motivation & & degree of identification
Horizontal & vertical & conglomerate
Small
41. Playing interactive video games & particularly MMORPGs...
Conceptual differentiation
Cognitive
Niche audiences
Can be addictive
42. What is flow?
Being immersed deeply in a task that they lose track of time and place
CEOs holding a greater concentration of power
Advertisers manipulating us into buying things we don't need
Baseline and fluctuation
43. What are the two types of thinking?
Media deregulation
Many companies
Print vs tv news
Vertical and lateral
44. What are the two types of responsibilites in advertising?
Antisocial vs prosocial
Wikis
Social and economic
Field independency & type of intelligence & type of thinking & conceptual differentation
45. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
The media can provide us with information
Cognitive
Relaxing regulations
Emotional
46. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Flow & telescoping
State
An informed decision
47. What is a wiki?
Websites that allow users to add & edit material
They eliminated the legal barrier to competition across markets
When you focus on the steps in the process
Pay for placement
48. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Hawaiian word wikiwiki
State
Telescoping
49. What is the natural ability to distinguish the singal and the noise in any message?
Small
Field independency
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Medical workers
50. what happens in the media concentration?
Easily noticable
Easily noticable
Ownership rules are relaxed
Simplistic and objectionable ways