Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What socioeconomic status is more represented?






2. What is telescoping?






3. when does immediate effects occur?






4. What does a cognitive-effect means?






5. What is the middleware market?






6. according to the textbook & which occupation is the most prevalent in the television world?






7. what type of health patterns are there?






8. What is action/horror?






9. What is the process of flow?






10. Your _______ when you consume media content can alter your perception of and reaction to the content?






11. What are the two main components in the demographics pattern?






12. Like other media & the internet is now mature enough to suffer from...






13. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






14. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






15. What age is more represented on tv?






16. interactive media games are In what stage of development?






17. The three forces that have shaped the development of the interactive mass media






18. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






19. What is our personal locus made up of?






20. What is puffery?






21. What are the two types of process effects?






22. In order to appeal to audiences & most stories begin with what?






23. Explain localism






24. Give an example of the content of messages






25. _______________ are societal changes that occur over a long period of time.






26. What are the six main criticisms of advertising?






27. The internet is considered a viral spiral because it _________ innovation due to its network structure






28. In what way (s) does advertising make us too materialistic?






29. What are the four cognitive abilities?






30. what force competes against the ethnic of localism?






31. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






32. What are the three states of personal factors in fluctuation?






33. What is the natural ability to distinguish the signal and the noise in any message?






34. What is action/horror?






35. What are the two main components in the demographics pattern?






36. A macro-type media effect refers to what?






37. Consumers use the formula to do what?






38. Many media effects are...






39. when does immediate effects occur?






40. What are the 3 subgenres of drama?






41. Describe product claims?






42. What do media exposure habits focus its attention on?






43. What is telescoping?






44. What was significant about the Communications Act 1934?

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45. The media can have long and short term effects on what?






46. What did the Communications Act of 1934 require?






47. What percentage of video games earn a profit?






48. What are the three parts of efficiency?






49. Creators use the formula to do what?






50. What is the middleware market?