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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What percent of a typical newspaper is advertising?






2. when one media company buys smaller companies of the same type & what type of concentration is this?






3. the two most dominant genres in prime-time television from the 1970s-1990s were what?






4. The internet is considered a viral spiral because it _________ innovation due to its network structure






5. What is a mystery?






6. What socioeconomic status is more represented?






7. Consumers use the formula to do what?






8. Explain localism






9. What is the natural ability to distinguish the signal and the noise in any message?






10. to end up at the top of a Google search & a website must what?






11. What was it when ownership rules were relaxed?






12. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






13. A macro-type media effect refers to what?






14. What is WOW?






15. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






16. What is a mystery?






17. What are the two types of factors in fluctuation?






18. 'Bad' language in the media is what?






19. when one media company buys smaller companies of the same type & what type of concentration is this?






20. Popular criticism about advertising includes what?

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21. It is clear that the media is completely controlled by what?






22. People with the ___________________ learn the most from the media






23. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






24. Consumers use the formula to do what?






25. what type of health patterns are there?






26. When does visible stereotyping occur?






27. What are the two major effects from the telecommunications competition & deregulation act of 1996?






28. What is a baseline effect?






29. what three forces shape the development of interactive media?






30. What was it when ownership rules were relaxed?






31. What do interactive games have the power to do?






32. What are the two types of media effects?






33. What are the two main components in the demographics pattern?






34. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






35. What is baseline effects?






36. In order to appeal to audiences & most stories begin with what?






37. What is a wiki?






38. What are the two long-term attitudinal effects?






39. The pattern of the population of television characters is ______ the pattern of people in the real world






40. interactive media games are In what stage of development?






41. In the formula & What are the 2 constraints?






42. What does MMORPG stand for?






43. Name the two types of process effects?






44. People with the ___________________ learn the most from the media






45. What are the six baseline influencing factors?






46. Describe fluctuation effects.






47. What must happen during television before commercial break?






48. What does the personal locus do?

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49. What are the four controversial content elements?






50. The number of ads for _______________ increases each year