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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _______________ frequently occur when you are in a state of automaticity.
A digital game player's focus on steps in the process
Unintentional effects
Simplistic and objectionable ways
Positive because they are easy for viewers to recognize
2. What is the middleware market?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
When game developers market their game code to other game developers
Text & television
Concentrated
3. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
People have control and control is decentralized
65+ years of age
Ownership rules are relaxed
Concentration
4. What is the long-term behavioral effect?
Websites that allow users to add & edit material
They are interactive
Horizontal
Displacement of other activities
5. what three forces shape the development of interactive media?
People share their work through open web sites
Shared commons & need for social contact & attraction of advertisers
Shared commons & need for social connection & & attraction of advertisers
Relaxing regulations
6. Many media effects are...
Whites
Intentional
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Relaxing regulations
7. If you cry during a film & you are experiencing what type of effect?
Relates to the unconscious effects of advertising
Promotes
Crysalline and fluid
Emotional
8. Give an example of the cognitive complexity of content
Deregulation & change in content & lack of access
Create successful products
Happiness is found in having things
Print vs tv news
9. What does the personal locus do?
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10. What percentage of video games earn a profit?
Media and personal
Different from
3%
Positive because they are easy for viewers to recognize
11. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Federal Communications Commission
Immediate and long-term
Focus on steps in the process
12. What was significant about the Communications Act 1934?
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13. What are characteristics that have shaped the development of interactive media?
Media concentration
Positive because they are easy for viewers to recognize
Shared commons & need for social connection & & attraction of advertisers
Baseline and fluctuation
14. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Motivations & states & degree of identification
The typical level of risk for an effect
Intentional
15. What do megamergers result in?
Male
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Vertical and lateral
CEOs holding a greater concentration of power
16. What ethnicity is overrepresented on tv?
Whites
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Vertical and lateral
Different from
17. What is an effect that happens during exposure to the media messages?
Conceptual differentiation
Immediate
Many companies
Media and personal
18. What are the six baseline influencing factors?
The company that owns the platform also develops the games and distributes them
Crystalline & fluid
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Condition audiences for repeat exposures
19. When does a digital game player get deeply immersed in the game and loses all track of time and place?
When you focus on the steps in the process
Motivations & states & degree of identification
Flow
Concentration
20. What is a mystery?
Try to solve the plot
People have control and control is decentralized
Unintentional effects
Being immersed so deeply into a task so they lose track of all time and place
21. What are the two main forms of stereotyping?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Invisible & visible
Influence of automatic bodily systems & beyond our conscious control
Concentration
22. What are the six main criticisms of advertising?
Vertical and lateral
A temporary effect
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Concentration
23. The media can have long and short term effects on what?
CEOs holding a greater concentration of power
Institutions & society & individuals
Ownership rules are relaxed
Crystalline & fluid
24. What do interactive games have the power to do?
Condition audiences for repeat exposures
World of Warcraft & $15 per month & an online game & most successful video game in the world
When whole segments of the population are ignored
Create successful products
25. What is a belief that control of important institutions should be in the hands of many through decentralization?
During an exposure to a particular message
Localism and efficiency
Vertical and lateral
Localism
26. when one media company buys smaller companies of the same type & what type of concentration is this?
During an exposure to a particular message
Horizontal
Physiological
State
27. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Text & television
Process effects
When you focus on the steps in the process
28. What is telescoping?
An attitudinal-type effect
Relaxing regulations
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
When you focus on the steps in the process
29. People who have a ________________ have more awareness of the effects process
Concentration
Manifest effect
Influence of automatic bodily systems & beyond our conscious control
Strong personal locus
30. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Deregulation & change in content & lack of access
Desensitization
Small
Different from
31. the rationale for regulation in broadcasting is based on what?
Desensitization
Public interest & prevention of monopolies & promoting diversity
Viacom & CBS
Focus on steps in the process
32. What is a baseline effect?
Real world vs media world
Vertical and lateral
Stereotypes
The typical level of risk for an effect
33. What is efficiency?
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34. What did the Communications Act of 1934 require?
Intentional
Broadcasters to serve the public interest & convenience & and necessity
Prescription drugs
The media can provide us with information
35. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Media content
Largest amount of knowledge
Crysalline and fluid
36. Many media effects are...
Broadcasters to serve the public interest & convenience & and necessity
Federal Communications Commission
Opportunities vs addictions & goals
Intentional
37. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
By medium & society
Flow & telescoping
Desensitization
38. What are the three types of concentration?
Public interest & prevention of monopolies & promoting diversity
Horizontal & vertical & conglomerate
Relates to the unconscious effects of advertising
Unintentional effects
39. Describe baseline effects.
Immediate and long-term
Harder
3%
Typical level of risk for an event
40. What is subliminal advertising
Deceptive
People share their work through open web sites
Fluid intelligence
Relates to the unconscious effects of advertising
41. when does immediate effects occur?
Process effects
Always occurring
During an exposure to a particular message
Viacom & CBS
42. the rationale for regulation in broadcasting is based on what?
Crysalline and fluid
Arcade games
By medium & society
Public interest & prevention of monopolies & promoting diversity
43. What is the most prevalent media effect?
Younger age
Efficiency
Institutions & society & individuals
Cognitive
44. What are the three types of concentration?
Horizontal & vertical & conglomerate
Medical workers
Vertical and lateral
Toilets & schools & video games & etc.
45. What does attitudinal effects create and shape?
Factual and social
Opinions & beliefs & and values
Male
Can be at risk & shaped by media & own life factors
46. What are the two long-term attitudinal effects?
Typical level of risk for an effect
The media can provide us with information
Field independency
Cultivation & reinforcement
47. Long-term effects are ________ to notice than immediate effects.
Conflict & climax & resolution
Recognize elements of the story
Opportunities vs addictions & goals
Harder
48. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Media deregulation
More married women
Niche audiences
49. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
Stereotypes
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Typical level of risk for an effect
50. What best reflects the effects the media has on us?
Always occurring
Factual and social
Field independency & type of intelligence & type of thinking & conceptual differentiation
The company that owns the platform also develops the games and distributes them