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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What did the Communications Act of 1934 require?






2. What must happen during television before commercial break?






3. What is a mystery?






4. Name the two types of process effects?






5. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






6. The three forces that have shaped the development of the interactive mass media






7. What are the 3 developmental maturities?






8. What are the two types of process effects?






9. What is the natural ability to distinguish the signal and the noise in any message?






10. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






11. What are the three states of personal factors in fluctuation?






12. the two most dominant genres in prime-time television from the 1970s-1990s were what?






13. What marital status is more represented on tv?






14. Media ownership has big impact on...






15. What is the middleware market?






16. What was it when ownership rules were relaxed?






17. What are the 3 media factors in fluctuation?






18. What does a cognitive-effect means?






19. what types of audiences have marketers of digital games identified as?






20. In tv & gays are what?






21. What did the Communications Act of 1934 require?






22. In the formula & What are the 2 constraints?






23. What are the six main criticisms of advertising?






24. What are the two types of media effects?






25. When does a digital game player get deeply immersed in the game and loses all track of time and place?






26. Describe product claims?






27. What does a cognitive-effect means?






28. What are the two types of thinking?






29. What was the first form of media games?






30. What age is more represented on tv?






31. Popular criticism about advertising includes what?

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32. What is fluctuation effect?






33. What are the four genres in the formula?






34. What percent of a typical newspaper is advertising?






35. when one media company buys smaller companies of the same type & what type of concentration is this?






36. Describe fluctuation effects.






37. What is baseline effects?






38. When does invisible stereotyping occur?






39. What are the two competing values?






40. When a digital game has been designed well & it delivers an experience to players through what?






41. What best reflects the effects the media has on us?






42. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






43. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






44. Issues of concern regarding merger activity includes what?






45. What is efficiency?

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46. _______________ frequently occur when you are in a state of automaticity.






47. What are the three types of concentration?






48. Like media programming companies & advertising agencies are also...






49. Creators use the formula to do what?






50. What is localism?







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