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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When did megamergers become popular?
Cognitive
Real world vs media world
1980s & 1990s
Long-term
2. What age is more represented on tv?
Immediate
Younger age
3%
Concentration & consolidation & centralization
3. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
65+ years of age
Opinions & beliefs & and values
Long-term
To compare the tragic characters & make the audience feel better
4. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Print vs tv news
Intentional
Baseline and fluctuation
5. What are the two long-term attitudinal effects?
Richer
Harder
Websites that allow users to add & edit material
Cultivation & reinforcement
6. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Massively Multiplayer Online Role Playing Game
Harder
Invisible & visible
7. It is clear that the media is completely controlled by what?
Efficiency
Emotional
Many companies
When you focus on the steps in the process
8. The media can have long and short term effects on what?
Easily noticable
Factual and social
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Institutions & society & individuals
9. what type of health patterns are there?
Deceptive
Shared commons & need for social contact & attraction of advertisers
Niche audiences
Conservative
10. In the formula & What are the 2 constraints?
By medium & society
Explorers & socializers & achievers & controllers
During an exposure to a particular message
The control of important institutions in the hads of all people
11. What is baseline effects?
Institutions
Typical level of risk for an effect
Cognitive & emotional & moral
Richer
12. what happens in the media concentration?
Localism and efficiency
Field independency
Ownership rules are relaxed
Whites
13. What is the natural ability to distinguish the singal and the noise in any message?
The typical level of risk for an effect
Field independency
Concentrated
During an exposure to a particular message
14. What are examples of baseline factors?
A digital game player's focus on steps in the process
Developmental maturity & knowledge structures & media exposure habits
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Cognitive & emotional & moral
15. What does the term telescoping refer to?
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16. Long-term effects are ________ to notice than immediate effects.
Unintentional effects
When whole segments of the population are ignored
Harder
They eliminated the legal barrier to competition across markets
17. What is localism?
Manifest effect
65+ years of age
Websites that allow users to add & edit material
The control of important institutions in the hads of all people
18. when does immediate effects occur?
Antisocial vs prosocial
Cultivation & reinforcement
During an exposure to a particular message
Conflict
19. Which type of violence is most prevalent on television?
Drama & comedy & romance & reality series
Verbal violence
Explorers & socializers & achievers & controllers
Positive because they are easy for viewers to recognize
20. What is flow?
Being immersed deeply in a task that they lose track of time and place
Arcade games
Cultivation & reinforcement
To compare the tragic characters & make the audience feel better
21. What is WOW?
60%
Shared commons & need for social contact & attraction of advertisers
World of Warcraft & $15 per month & an online game & most successful video game in the world
Concentration
22. Popular criticism about advertising includes what?
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23. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Concentration & consolidation & centralization
Massively Multiplayer Online Role Playing Game
Influence of automatic bodily systems & beyond our conscious control
24. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Intentional
Flow
State
Broadcasters to serve the public interest & convenience & and necessity
25. Give an example of the content of messages
Content of messages & context of portrayals & cognitive complexity of content
Promotes
Media concentration
Antisocial vs prosocial
26. What best reflects the effects the media has on us?
State
Toilets & schools & video games & etc.
Always occurring
Media content
27. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Shared commons & need for social connection & & attraction of advertisers
Concentration & consolidation & centralization
Deceptive
28. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Media deregulation
Harder
Flow & telescoping
29. In tv & gays are what?
Antisocial vs prosocial
Public interest & prevention of monopolies & promoting diversity
Ownership rules are relaxed
More likely to appear in comedies than dramas
30. What percent of a typical newspaper is advertising?
Telescoping
Conflict
Goals & drives
60%
31. What does the personal locus do?
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32. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Media and messages
Motivations & states & degree of identification
Vertical
Confusing to the audience
33. Long-term effects are ________ to notice than immediate effects.
Richer
Viacom & CBS
A temporary effect
Harder
34. What are the 3 developmental maturities?
Cognitive & emotional & moral
Can be addictive
Field independency & type of intelligence & type of thinking & conceptual differentiation
Good vs evil
35. Where does the term wiki come from?
Hawaiian word wikiwiki
Cognitive
Goals & drives
Invisible & visible
36. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Psychological & emotional & cognitive
Localism
Relates to the unconscious effects of advertising
37. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Relates to the unconscious effects of advertising
Physiological
Sex & violence & language & sexual orientation
Emotional
38. Like media programming companies & advertising agencies are also...
Viacom & CBS
Print vs tv news
Can be at risk & shaped by media & own life factors
Concentrated
39. interactive media games are In what stage of development?
Temporary
Penetration
To compare the tragic characters & make the audience feel better
High paid
40. The internet is considered a viral spiral because it _________ innovation due to its network structure
Massively Multiplayer Online Role Playing Game
Shared commons & need for social connection & & attraction of advertisers
Simplistic and objectionable ways
Promotes
41. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Good vs evil
Conflict & climax & resolution
When you focus on the steps in the process
42. In tv & gays are what?
When you focus on the steps in the process
More likely to appear in comedies than dramas
Promotes
Advertisers manipulating us into buying things we don't need
43. What is our personal locus made up of?
Concentration
Goals & drives
Conflict & climax & resolution
Crysalline and fluid
44. What are the three types of concentration?
Being immersed so deeply into a task so they lose track of all time and place
Horizontal & vertical & conglomerate
Create successful products
Conflict & climax & resolution
45. What is a mystery?
Try to solve the plot
Motivations & states & degree of identification
Shared commons & need for social contact & attraction of advertisers
Conflict
46. In order to appeal to audiences & most stories begin with what?
Crystalline & fluid
Conflict
A temporary effect
Concentration & consolidation & centralization
47. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Media concentration & media deregulation
An informed decision
Social and economic
48. Values that are reflected in entertainment messages include what?
Media concentration & media deregulation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Happiness is found in having things
Cognitive & emotional & moral
49. What ethnicity is overrepresented on tv?
Whites
Small
6
Largest amount of knowledge
50. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Typical level of risk for an event
African Americans
Influences