Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of ads for _______________ increases each year






2. When does visible stereotyping occur?






3. What two types of information is cognitive made up of?






4. What did the Communications Act of 1934 require?






5. What does MMORPG stand for?






6. What are the two types of responsibilites in advertising?






7. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






8. What best reflects the effects the media has on us?






9. The number of ads for _______________ increases each year






10. What is the natural ability to distinguish the signal and the noise in any message?






11. What is action/horror?






12. What is the process of flow?






13. What is the natural ability to distinguish the singal and the noise in any message?






14. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






15. What gender is more popular on tv?






16. What are the two types of process effects?






17. Creators use the formula to do what?






18. What are the two competing values?






19. In order to appeal to audiences & most stories begin with what?






20. Over time & the government has been _______________ with regard to who controls the media






21. What is puffery?






22. Describe baseline effects.






23. What is a mystery?






24. There is a trend of ______________ of ownership in the media






25. what three forces shape the development of interactive media?






26. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






27. What is our personal locus made up of?






28. Where does the term wiki come from?






29. When did megamergers become popular?






30. What is tragedy used for?






31. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






32. Like other media & the internet is now mature enough to suffer from...






33. What are examples of baseline factors?






34. What are the two types of intelligence?






35. Which type of violence is most prevalent on television?






36. ______ are the influences we experience constantly from our exposure to media messages?






37. In tv & gays are what?






38. Explain localism






39. What is telescoping?






40. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






41. What is action/horror?






42. according to the textbook & which occupation is the most prevalent in the television world?






43. What are the two types of thinking?






44. What is the ability to memorize facts?






45. What are stereotypes on tv?






46. What does the term telescoping refer to?

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47. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






48. What age is more represented on tv?






49. What is flow?






50. Your _______ when you consume media content can alter your perception of and reaction to the content?