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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Cognitive
Influences
Typical level of risk for an effect
Cognitive
2. What are the two types of intelligence?
Verbal violence
A temporary effect
Crystalline & fluid
Explorers & socializers & achievers & controllers
3. The intended effects of ads include what?
Establish awareness of products & existence of products
Long-term
Being immersed so deeply into a task so they lose track of all time and place
Developmental maturity & knowledge structures & media exposure habits
4. What are the three elements to a general story formula?
Conflict & climax & resolution
Flow
Real world vs media world
When whole segments of the population are ignored
5. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Different from
An attitudinal-type effect
Websites that allow users to add & edit material
6. What do media exposure habits focus its attention on?
Always occurring
Print vs tv news
3%
Media and messages
7. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Text & television
Media concentration
65+ years of age
They eliminated the legal barrier to competition across markets
8. What is an effect that happens during exposure to the media messages?
Desensitization
Advertisers manipulating us into buying things we don't need
They eliminated the legal barrier to competition across markets
Immediate
9. What is efficiency?
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10. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Stereotypes
Medical workers
Regulate
11. What is the middleware market?
To compare the tragic characters & make the audience feel better
Younger age
Social and economic
When game developers market their game code to other game developers
12. When creating a new tv series & producers must work around various constraints. What are some constraints?
During an exposure to a particular message
The creation & formulas & & the social values of consumers
Shared commons & need for social connection & & attraction of advertisers
They are interactive
13. When a digital game has been designed well & it delivers an experience to players through what?
Happiness is found in having things
To compare the tragic characters & make the audience feel better
Male
Flow & telescoping
14. what three forces shape the development of interactive media?
Medical workers
Can be addictive
Shared commons & need for social contact & attraction of advertisers
Manifest and process
15. what force competes against the ethnic of localism?
Desensitization
High paid
Efficiency
6
16. What was the biggest deal between any two media companies?
By medium & society
Viacom & CBS
Flow & telescoping
Social and economic
17. When did megamergers become popular?
Strong personal locus
People have control and control is decentralized
1980s & 1990s
Websites that allow users to add & edit material
18. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Being immersed so deeply into a task so they lose track of all time and place
An attitudinal-type effect
Psychological & emotional & cognitive
19. What does the personal locus do?
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20. When did the innovation stage for interactive media games begin?
Physiological
Younger age
Baseline & fluctuation
1950s
21. In the formula & What are the 2 constraints?
By medium & society
Happiness is found in having things
Ownership rules are relaxed
People share their work through open web sites
22. If you cry during a film & you are experiencing what type of effect?
State of mind & motivation & & degree of identification
6
Media and personal
Emotional
23. What did the Communications Act of 1934 require?
Male
Largest amount of knowledge
Broadcasters to serve the public interest & convenience & and necessity
Goals & drives
24. According to the _______________ is the most challenging medium for telling stories
They are interactive
Text & television
Tragedy & mystery & action/horror
Flow & telescoping
25. The video industry has 'a good deal of vertical integration'. What does this mean?
Antisocial vs prosocial
Invisible & visible
Opportunities vs addictions & goals
The company that owns the platform also develops the games and distributes them
26. What are the two main forms of stereotyping?
More likely to appear in comedies than dramas
Invisible & visible
Different from
Stereotypes
27. Where does the term wiki come from?
Developmental maturity & knowledge structures & media exposure habits
Hawaiian word wikiwiki
Temporary
Conflict
28. Describe manifest effects?
Social and economic
Developmental maturity & knowledge structures & media exposure habits
Text & television
Easily noticable
29. In order to become media literate in interactive media & what do we need to establish?
Cognitive & emotional & moral
Public interest & prevention of monopolies & promoting diversity
Opportunities vs addictions & goals
Institutions & society & individuals
30. There is a trend of ______________ of ownership in the media
Media deregulation
1980s & 1990s
Concentration
Male
31. when one media company buys smaller companies of the same type & what type of concentration is this?
Field independency & type of intelligence & type of thinking & conceptual differentation
High paid
Confusing to the audience
Horizontal
32. What was the first form of media games?
During an exposure to a particular message
Intentional
Arcade games
Condition audiences for repeat exposures
33. interactive media games are In what stage of development?
Penetration
Shared commons & need for social contact & attraction of advertisers
Cognitive & emotional & moral
Relaxing regulations
34. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Media deregulation
Localism
Cognitive
Long-term
35. The three forces that have shaped the development of the interactive mass media
Cognitive
Shared commons & need for social connection & & attraction of advertisers
Shared commons & need for social networking & attraction of advertising support
Physiological
36. The pattern of the population of television characters is ______ the pattern of people in the real world
The company that owns the platform also develops the games and distributes them
Different from
Promotes
Conflict
37. Unintentional effects often occur when we are in a state of...
A temporary effect
Automaticy
Text & television
Being immersed deeply in a task that they lose track of time and place
38. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
More married women
Process effects
Media concentration & media deregulation
39. What does the term telescoping refer to?
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40. What is puffery?
Niche audiences
Arcade games
Ads making implicit claims that cannot be tested for the truth
Shared commons & need for social contact & attraction of advertisers
41. What are the two types of intelligence?
Crystalline & fluid
Many companies
Content of messages & context of portrayals & cognitive complexity of content
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
42. Many media effects are...
Create successful products
Intentional
Required broadcasters to serve the public's interest & convenience & & necessity
Stereotypes
43. What is a mystery?
Typical level of risk for an effect
To compare the tragic characters & make the audience feel better
Many companies
Try to solve the plot
44. What are stereotypes on tv?
State of mind & motivation & & degree of identification
Small
Positive because they are easy for viewers to recognize
Media concentration
45. What are the two timing factors?
Media concentration & media deregulation
Immediate and long-term
Influences
They are interactive
46. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Shared commons & need for social networking & attraction of advertising support
Cognitive
Promotes
47. 'Bad' language in the media is what?
Typical level of risk for an effect
Manifest effect
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
The control of important institutions in the hads of all people
48. what types of audiences have marketers of digital games identified as?
Displacement of other activities
Explorers & socializers & achievers & controllers
Media content
Cognitive
49. What is fluctuation effect?
Conservative
Crysalline and fluid
A temporary effect
People have control and control is decentralized
50. When does invisible stereotyping occur?
Factual and social
When whole segments of the population are ignored
African Americans
Flow & telescoping