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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Relaxing regulations
Cognitive & emotional & moral
Conservative
2. People with the ___________________ learn the most from the media
An informed decision
Physiological
Largest amount of knowledge
Institutions
3. What must happen during television before commercial break?
Field independency
Antisocial vs prosocial
Physiological
Action must build up
4. What is a wiki?
Websites that allow users to add & edit material
Emotional
Being immersed so deeply into a task so they lose track of all time and place
Typical level of risk for an effect
5. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Media deregulation
Localism
Vertical and lateral
Medical workers
6. What is telescoping?
Focus on steps in the process
Harder
Crystalline & fluid
Public interest & prevention of monopolies & promoting diversity
7. Like other media & the internet is now mature enough to suffer from...
Determines a person's media exposure habits
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Concentration
Positive because they are easy for viewers to recognize
8. What government organization monitors tv and radio programming to determine if it is obscene or not?
CEOs holding a greater concentration of power
When you focus on the steps in the process
Text & television
Federal Communications Commission
9. What eliminated the legal barrier to competition across markets?
Ownership rules are relaxed
Media deregulation
Temporary
Flow & telescoping
10. What marital status is more represented on tv?
More married women
Richer
Wikis
Vertical
11. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Simplistic and objectionable ways
Flow
Conflict
Try to solve the plot
12. What is the long-term emotional effect?
Desensitization
Whites
Localism and efficiency
Telescoping
13. What is our personal locus made up of?
6
Goals & drives
Male
Many companies
14. interactive media games are In what stage of development?
The media can provide us with information
Long-term
Penetration
People have control and control is decentralized
15. What is an effect that happens during exposure to the media messages?
Immediate
Required broadcasters to serve the public's interest & convenience & & necessity
African Americans
Toilets & schools & video games & etc.
16. Many media effects are...
Field independency
Intentional
By medium & society
Media content
17. Which type of violence is most prevalent on television?
Media and personal
Concentration
Verbal violence
Flow & telescoping
18. What are the four cognitive abilities?
More married women
Arcade games
Emotional
Field independency & type of intelligence & type of thinking & conceptual differentiation
19. what types of audiences have marketers of digital games identified as?
Recognize elements of the story
Drama & comedy & romance & reality series
Create successful products
Explorers & socializers & achievers & controllers
20. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Horizontal & vertical & conglomerate
Shared commons & need for social networking & attraction of advertising support
When fewer people control the media& there's a narrow range of voices
21. What are the three personal factors of fluctuation?
During an exposure to a particular message
Cognitive & emotional & moral
Motivations & states & degree of identification
The company that owns the platform also develops the games and distributes them
22. What are the four controversial content elements?
Arcade games
Conflict & climax & resolution
Conceptual differentiation
Sex & violence & language & sexual orientation
23. Give an example of the content of messages
Vertical and lateral
Cognitive & emotional & moral
Conceptual differentiation
Antisocial vs prosocial
24. What does a cognitive-effect means?
Horizontal & vertical & conglomerate
Media and messages
The media can provide us with information
Baseline & fluctuation
25. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
The creation & formulas & & the social values of consumers
Cognitive
Temporary
26. Unintentional effects often occur when we are in a state of...
Richer
Easily noticable
6
Automaticy
27. What are the two types of media effects?
Manifest and process
The control of important institutions in the hads of all people
The media can provide us with information
Psychological & emotional & cognitive
28. Name the two types of process effects?
Baseline & fluctuation
Unintentional effects
Prescription drugs
Conflict
29. What are some fluctuation factors?
Verbal violence
Explorers & socializers & achievers & controllers
Influences
State of mind & motivation & & degree of identification
30. What is the natural ability to distinguish the singal and the noise in any message?
Stereotypes
Condition audiences for repeat exposures
During an exposure to a particular message
Field independency
31. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Field independency
When you focus on the steps in the process
African Americans
Small
32. What marital status is more represented on tv?
Ownership rules are relaxed
More married women
Crysalline and fluid
Many companies
33. What does MMORPG stand for?
They eliminated the legal barrier to competition across markets
Concentration
Massively Multiplayer Online Role Playing Game
Advertisers manipulating us into buying things we don't need
34. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
By medium & society
Media and messages
Hawaiian word wikiwiki
35. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Viacom & CBS
Influences
African Americans
Telescoping
36. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Verbal violence
Field independency
Determines a person's media exposure habits
37. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Invisible & visible
Automaticy
65+ years of age
Arcade games
38. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Vertical
Field independency & type of intelligence & type of thinking & conceptual differentiation
Vertical
39. What are the two main components in the demographics pattern?
When whole segments of the population are ignored
Real world vs media world
Different from
Sex & violence & language & sexual orientation
40. What is action/horror?
More married women
By medium & society
Good vs evil
Many companies
41. Values that are reflected in entertainment messages include what?
Manifest and process
Fluid intelligence
Happiness is found in having things
Niche audiences
42. Who does marketing target?
Manifest effect
Niche audiences
When game developers market their game code to other game developers
Media content
43. When a digital game has been designed well & it delivers an experience to players through what?
Influences
3%
Efficiency
Flow & telescoping
44. What is subliminal advertising
Relates to the unconscious effects of advertising
Attitudinal
The creation & formulas & & the social values of consumers
Shared commons & need for social connection & & attraction of advertisers
45. to end up at the top of a Google search & a website must what?
Confusing to the audience
Media concentration & media deregulation
Pay for placement
1980s & 1990s
46. What is the long-term behavioral effect?
Displacement of other activities
Media and personal
Concentration & consolidation & centralization
Conflict & climax & resolution
47. What are the two types of factors in fluctuation?
Psychological & emotional & cognitive
Media and personal
Verbal violence
Establish awareness of products & existence of products
48. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Viacom & CBS
Recognize elements of the story
Cognitive & emotional & moral
49. What is a belief that control of important institutions should be in the hands of many through decentralization?
Unintentional effects
Media and personal
Localism
Positive because they are easy for viewers to recognize
50. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Hawaiian word wikiwiki
Stereotypes
The company that owns the platform also develops the games and distributes them
A digital game player's focus on steps in the process