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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumers use the formula to do what?
When whole segments of the population are ignored
Recognize elements of the story
By medium & society
Cognitive
2. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Determines a person's media exposure habits
Media and messages
Horizontal & vertical & conglomerate
3. What ethnicity is overrepresented on tv?
Explorers & socializers & achievers & controllers
Horizontal & vertical & conglomerate
Manifest and process
Whites
4. Many media effects are...
60%
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Intentional
1980s & 1990s
5. What is Web 2.0?
People share their work through open web sites
Concentration
Richer
Conglomerate
6. When did megamergers become popular?
The media can provide us with information
Conservative
They eliminated the legal barrier to competition across markets
1980s & 1990s
7. What are the two main forms of stereotyping?
African Americans
Action must build up
Stereotypes
Invisible & visible
8. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Media and messages
Vertical and lateral
African Americans
Vertical
9. What is Web 2.0?
Prescription drugs
People share their work through open web sites
A temporary effect
Viacom & CBS
10. What is the middleware market?
Tragedy & mystery & action/horror
Harder
To compare the tragic characters & make the audience feel better
When game developers market their game code to other game developers
11. when does immediate effects occur?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Field independency
During an exposure to a particular message
Immediate and long-term
12. What are the four cognitive abilities?
Immediate and long-term
Cultivation & reinforcement
The creation & formulas & & the social values of consumers
Field independency & type of intelligence & type of thinking & conceptual differentation
13. What are the three states of personal factors in fluctuation?
Federal Communications Commission
Motivations & states & degree of identification
Psychological & emotional & cognitive
Deceptive
14. In order to become media literate in interactive media & what do we need to establish?
Crysalline and fluid
Opportunities vs addictions & goals
Emotional
Websites that allow users to add & edit material
15. what type of health patterns are there?
A digital game player's focus on steps in the process
Deceptive
Cultivation & reinforcement
Telescoping
16. Give an example of the content of messages
Vertical and lateral
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Antisocial vs prosocial
Pay for placement
17. Like media programming companies & advertising agencies are also...
Influences
Concentrated
Create successful products
Verbal violence
18. Where does the term wiki come from?
More married women
Hawaiian word wikiwiki
Flow & telescoping
Emotional
19. Like media programming companies & advertising agencies are also...
Text & television
Concentrated
Flow
Baseline and fluctuation
20. what types of audiences have marketers of digital games identified as?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Explorers & socializers & achievers & controllers
Action must build up
Tragedy & mystery & action/horror
21. What is the ability to memorize facts?
Crystalline intelligence
60%
State
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
22. Describe fluctuation effects.
Typical level of risk for an event
Temporary
Invisible & visible
Media concentration & media deregulation
23. What are the two types of media effects?
Automaticy
Simplistic and objectionable ways
Manifest and process
Field independency
24. What do interactive games have the power to do?
Sex & violence & language & sexual orientation
Condition audiences for repeat exposures
Vertical
Flow & telescoping
25. What does a cognitive-effect means?
Younger age
Relates to the unconscious effects of advertising
The media can provide us with information
Largest amount of knowledge
26. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Many companies
Horizontal
Broadcasters to serve the public interest & convenience & and necessity
27. ________ are beneficial because they allow for the creation of collective knowledge
Institutions & society & individuals
Displacement of other activities
Wikis
Vertical and lateral
28. When did megamergers become popular?
1950s
1980s & 1990s
Content of messages & context of portrayals & cognitive complexity of content
Opinions & beliefs & and values
29. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
CEOs holding a greater concentration of power
Regulate
Institutions
30. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Physiological
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Flow & telescoping
6
31. What are the two types of intelligence?
Crystalline intelligence
Developmental maturity & knowledge structures & media exposure habits
Largest amount of knowledge
Crystalline & fluid
32. What is subliminal advertising
Opportunities vs addictions & goals
Media deregulation
Relates to the unconscious effects of advertising
Displacement of other activities
33. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Unintentional effects
Typical level of risk for an effect
Many companies
34. What are the two competing values?
Text & television
Localism and efficiency
Concentration & consolidation & centralization
Vertical
35. What was it when ownership rules were relaxed?
More married women
Richer
They are interactive
Media concentration
36. What is baseline effects?
Field independency
Typical level of risk for an effect
Concentration & consolidation & centralization
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
37. what three forces shape the development of interactive media?
Media and personal
Opinions & beliefs & and values
Shared commons & need for social contact & attraction of advertisers
Influence of automatic bodily systems & beyond our conscious control
38. What does localism serve the needs of?
Cultivation & reinforcement
Individuals and society
Cognitive
Concentration
39. When creating a new tv series & producers must work around various constraints. What are some constraints?
CEOs holding a greater concentration of power
When game developers market their game code to other game developers
The creation & formulas & & the social values of consumers
Flow & telescoping
40. what happens in the media concentration?
They are interactive
Prescription drugs
Whites
Ownership rules are relaxed
41. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Viacom & CBS
Recognize elements of the story
The typical level of risk for an effect
42. What must happen during television before commercial break?
They eliminated the legal barrier to competition across markets
We keep asking for more products
Being immersed so deeply into a task so they lose track of all time and place
Action must build up
43. What is the way people group and classify things?
Conceptual differentiation
People share their work through open web sites
Determines a person's media exposure habits
Action must build up
44. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
The company that owns the platform also develops the games and distributes them
Stereotypes
Flow & telescoping
Goals & drives
45. ______ are the influences we experience constantly from our exposure to media messages?
Localism and efficiency
Concentrated
Process effects
Media deregulation
46. What is efficiency?
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47. What occupation is more represented on tv?
Baseline & fluctuation
High paid
Print vs tv news
Being immersed deeply in a task that they lose track of time and place
48. What is telescoping?
Focus on steps in the process
Process effects
Media concentration & media deregulation
Crystalline intelligence
49. What percentage of video games earn a profit?
3%
Confusing to the audience
Shared commons & need for social networking & attraction of advertising support
Concentration
50. What is the ability to be creative?
Conflict & climax & resolution
Social and economic
Fluid intelligence
The company that owns the platform also develops the games and distributes them