Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What are the two types of thinking?
When you focus on the steps in the process
Media deregulation
Typical level of risk for an event
Vertical and lateral

2. What are the six baseline influencing factors?
65+ years of age
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Concentration
Manifest effect

3. What are the 3 developmental maturities?
Cognitive & emotional & moral
Conceptual differentiation
Focus on steps in the process
Emotional

4. What is the ability to be creative?
Recognize elements of the story
Largest amount of knowledge
Fluid intelligence
More married women

5. What are the four cognitive abilities?
More likely to appear in comedies than dramas
Opportunities vs addictions & goals
Field independency & type of intelligence & type of thinking & conceptual differentation
Shared commons & need for social contact & attraction of advertisers

6. What are the three states of personal factors in fluctuation?
A temporary effect
Being immersed so deeply into a task so they lose track of all time and place
Psychological & emotional & cognitive
Wikis

7. 'Bad' language in the media is what?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Concentration
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Create successful products

8. What percent of a typical newspaper is advertising?
60%
Largest amount of knowledge
Efficiency
When fewer people control the media& there's a narrow range of voices

9. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Penetration
65+ years of age
Immediate and long-term
Explorers & socializers & achievers & controllers

10. Describe fluctuation effects.
1950s
Temporary
Federal Communications Commission
Confusing to the audience

11. What is the natural ability to distinguish the singal and the noise in any message?
Hawaiian word wikiwiki
Field independency
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Immediate

12. What is puffery?
Conglomerate
Simplistic and objectionable ways
Content of messages & context of portrayals & cognitive complexity of content
Ads making implicit claims that cannot be tested for the truth

13. When did the innovation stage for interactive media games begin?
An informed decision
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Simplistic and objectionable ways
1950s

14. What is the way people group and classify things?
Determines a person's media exposure habits
Text & television
People have control and control is decentralized
Conceptual differentiation

15. What are the six baseline influencing factors?
Verbal violence
Concentration
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
1980s & 1990s

16. The internet is considered a viral spiral because it _________ innovation due to its network structure
Create successful products
When fewer people control the media& there's a narrow range of voices
Promotes
To compare the tragic characters & make the audience feel better

17. Where does the term wiki come from?
Different from
Wikis
Hawaiian word wikiwiki
Flow

18. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
The typical level of risk for an effect
Can be addictive
6
Institutions

19. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
People share their work through open web sites
Deceptive
Localism

20. What does localism serve the needs of?
State
Hawaiian word wikiwiki
Hawaiian word wikiwiki
Individuals and society

21. what happens in the media concentration?
The creation & formulas & & the social values of consumers
An informed decision
Niche audiences
Ownership rules are relaxed

22. Explain localism
They are interactive
Media and personal
People have control and control is decentralized
Condition audiences for repeat exposures

23. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Relates to the unconscious effects of advertising
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Positive because they are easy for viewers to recognize

24. In the formula & What are the 2 constraints?
Developmental maturity & knowledge structures & media exposure habits
Hawaiian word wikiwiki
Required broadcasters to serve the public's interest & convenience & & necessity
By medium & society

25. What does the personal locus do?

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26. Long-term effects are ________ to notice than immediate effects.
Ads making implicit claims that cannot be tested for the truth
Pay for placement
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Harder

27. interactive media games are In what stage of development?
Dramas and situation comedies
Media and messages
Flow & telescoping
Penetration

28. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Print vs tv news
Opinions & beliefs & and values
Media concentration & media deregulation
Largest amount of knowledge

29. What two types of information is cognitive made up of?
Factual and social
When you focus on the steps in the process
Telescoping
Relaxing regulations

30. What is flow?
Typical level of risk for an event
Concentration & consolidation & centralization
65+ years of age
Being immersed deeply in a task that they lose track of time and place

31. What are the four controversial content elements?
Sex & violence & language & sexual orientation
When fewer people control the media& there's a narrow range of voices
Displacement of other activities
Shared commons & need for social contact & attraction of advertisers

32. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Media deregulation
Process effects
Deregulation & change in content & lack of access
An attitudinal-type effect

33. When does visible stereotyping occur?
Desensitization
Simplistic and objectionable ways
Efficiency
Crystalline intelligence

34. The intended effects of ads include what?
1980s & 1990s
Long-term
Establish awareness of products & existence of products
Small

35. Give an example of the cognitive complexity of content
Flow
Try to solve the plot
Print vs tv news
Telescoping

36. The business trend to consolidate has grown stronger than the government's impulse to...
Always occurring
Regulate
Attitudinal
Long-term

37. What are the two timing factors?
Massively Multiplayer Online Role Playing Game
Conflict & climax & resolution
Media concentration & media deregulation
Immediate and long-term

38. What do megamergers result in?
CEOs holding a greater concentration of power
Strong personal locus
Conglomerate
Baseline and fluctuation

39. What is a wiki?
Websites that allow users to add & edit material
Opportunities vs addictions & goals
1950s
The control of important institutions in the hads of all people

40. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Vertical
Viacom & CBS
Institutions & society & individuals

41. What is WOW?
When fewer people control the media& there's a narrow range of voices
Opportunities vs addictions & goals
Emotional
World of Warcraft & $15 per month & an online game & most successful video game in the world

42. What are the two types of factors in fluctuation?
A digital game player's focus on steps in the process
Can be addictive
More likely to appear in comedies than dramas
Media and personal

43. What is subliminal advertising
Relates to the unconscious effects of advertising
Typical level of risk for an event
Shared commons & need for social contact & attraction of advertisers
Crysalline and fluid

44. What two types of information is cognitive made up of?
Factual and social
Physiological
Vertical and lateral
Whites

45. What are the six main criticisms of advertising?
Cognitive
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Factual and social
Federal Communications Commission

46. What is telescoping?
More married women
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Can be at risk & shaped by media & own life factors
Focus on steps in the process

47. It is clear that the media is completely controlled by what?
Many companies
Discrimination and poverty impacting their lives
Ads making implicit claims that cannot be tested for the truth
Fluid intelligence

48. What government organization monitors tv and radio programming to determine if it is obscene or not?
Intentional
The typical level of risk for an effect
Federal Communications Commission
When you focus on the steps in the process

49. Describe baseline effects.
Typical level of risk for an event
Strong personal locus
Displacement of other activities
Action must build up

50. What are the four types of niche audiences?
State of mind & motivation & & degree of identification
Institutions
Stereotypes
Explorers & socializers & achievers & controllers