Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. when one media company buys smaller companies of the same type & what type of concentration is this?






2. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






3. Values that are reflected in entertainment messages include what?






4. Popular criticism about advertising includes what?

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5. What percent of a typical newspaper is advertising?






6. What was the biggest deal between any two media companies?






7. What are the two main forms of stereotyping?






8. Give an example of the content of messages






9. ________ are beneficial because they allow for the creation of collective knowledge






10. what happens in the media concentration?






11. What is efficiency?

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12. When creating a new tv series & producers must work around various constraints. What are some constraints?






13. What are the two timing factors?






14. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






15. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






16. What is baseline effects?






17. What is subliminal advertising






18. According to the _______________ is the most challenging medium for telling stories






19. What did the Communications Act of 1934 require?






20. Issues of concern regarding merger activity includes what?






21. What are the four genres in the formula?






22. What are the four types of niche audiences?






23. What best reflects the effects the media has on us?






24. The video industry has 'a good deal of vertical integration'. What does this mean?






25. when does immediate effects occur?






26. What are the two types of thinking?






27. What are some fluctuation factors?






28. What is telescoping?






29. What marital status is more represented on tv?






30. Describe manifest effects?






31. What is the ability to be creative?






32. what type of health patterns are there?






33. In tv & gays are what?






34. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






35. What is our personal locus made up of?






36. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






37. what type of health patterns are there?






38. What does the personal locus do?

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39. What is the natural ability to distinguish the signal and the noise in any message?






40. The intended effects of ads include what?






41. Describe fluctuation effects.






42. What are characteristics that have shaped the development of interactive media?






43. What is localism?






44. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






45. according to the textbook & _____ are more likely to be represented in the television world than the real world.






46. what types of audiences have marketers of digital games identified as?






47. What are the two competing values?






48. What is subliminal advertising






49. Consumers use the formula to do what?






50. ______ are the influences we experience constantly from our exposure to media messages?