SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two main forms of stereotyping?
Largest amount of knowledge
Stereotypes
Invisible & visible
Conservative
2. What is localism?
The control of important institutions in the hads of all people
Good vs evil
Being immersed so deeply into a task so they lose track of all time and place
Can be at risk & shaped by media & own life factors
3. Like other media & the internet is now mature enough to suffer from...
Crysalline and fluid
Media content
Desensitization
Concentration
4. What age is more represented on tv?
Concentrated
The control of important institutions in the hads of all people
Younger age
Happiness is found in having things
5. What are the three parts of efficiency?
Toilets & schools & video games & etc.
Concentration & consolidation & centralization
Always occurring
Desensitization
6. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
To compare the tragic characters & make the audience feel better
Small
A temporary effect
7. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Factual and social
Broadcasters to serve the public interest & convenience & and necessity
They are interactive
8. What gender is more popular on tv?
The creation & formulas & & the social values of consumers
Vertical and lateral
Typical level of risk for an effect
Male
9. What is the middleware market?
When game developers market their game code to other game developers
Attitudinal
Goals & drives
Macro-level effects
10. The pattern of the population of television characters is ______ the pattern of people in the real world
State of mind & motivation & & degree of identification
Different from
Invisible & visible
Content of messages & context of portrayals & cognitive complexity of content
11. What is an effect that happens during exposure to the media messages?
Immediate
Explorers & socializers & achievers & controllers
Many companies
Typical level of risk for an event
12. Like media programming companies & advertising agencies are also...
Focus on steps in the process
Easily noticable
Deregulation & change in content & lack of access
Concentrated
13. What is Web 2.0?
Happiness is found in having things
People share their work through open web sites
Developmental maturity & knowledge structures & media exposure habits
Concentration & consolidation & centralization
14. What are the two long-term attitudinal effects?
Can be addictive
Automaticy
Ownership rules are relaxed
Cultivation & reinforcement
15. Describe baseline effects.
They eliminated the legal barrier to competition across markets
An informed decision
Typical level of risk for an event
Cognitive & emotional & moral
16. What are the three elements to a general story formula?
Male
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conflict & climax & resolution
Long-term
17. What are the two types of intelligence?
Field independency
Dramas and situation comedies
Vertical and lateral
Crystalline & fluid
18. What is subliminal advertising
Viacom & CBS
Concentration
An informed decision
Relates to the unconscious effects of advertising
19. What was the first form of media games?
State of mind & motivation & & degree of identification
Fluid intelligence
Shared commons & need for social contact & attraction of advertisers
Arcade games
20. What socioeconomic status is more represented?
Institutions
Richer
When game developers market their game code to other game developers
They are interactive
21. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Confusing to the audience
People have control and control is decentralized
Conservative
22. Give an example of the cognitive complexity of content
Focus on steps in the process
Intentional
Tragedy & mystery & action/horror
Print vs tv news
23. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
More married women
Manifest effect
Vertical
Condition audiences for repeat exposures
24. What was significant about the Communications Act 1934?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
25. What are the three parts of efficiency?
Whites
Shared commons & need for social connection & & attraction of advertisers
Concentration & consolidation & centralization
The control of important institutions in the hads of all people
26. Where does the term wiki come from?
Hawaiian word wikiwiki
Institutions & society & individuals
More likely to appear in comedies than dramas
Tragedy & mystery & action/horror
27. What are the four genres in the formula?
Can be at risk & shaped by media & own life factors
Drama & comedy & romance & reality series
Print vs tv news
Being immersed deeply in a task that they lose track of time and place
28. What are the two types of media effects?
Manifest effect
Motivations & states & degree of identification
Required broadcasters to serve the public's interest & convenience & & necessity
Manifest and process
29. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Massively Multiplayer Online Role Playing Game
They eliminated the legal barrier to competition across markets
Physiological
Media concentration & media deregulation
30. What is WOW?
Can be at risk & shaped by media & own life factors
Tragedy & mystery & action/horror
World of Warcraft & $15 per month & an online game & most successful video game in the world
Relaxing regulations
31. What are the three personal factors of fluctuation?
6
When fewer people control the media& there's a narrow range of voices
Relaxing regulations
Motivations & states & degree of identification
32. A macro-type media effect refers to what?
Whites
Younger age
Institutions
Whites
33. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Manifest and process
Invisible & visible
34. What was the biggest deal between any two media companies?
Viacom & CBS
Desensitization
African Americans
Happiness is found in having things
35. When did the innovation stage for interactive media games begin?
More married women
Prescription drugs
1950s
We keep asking for more products
36. Many media effects are...
Media and messages
Intentional
An attitudinal-type effect
Goals & drives
37. What are the three parts of efficiency?
Institutions & society & individuals
Concentration & consolidation & centralization
Social and economic
Conflict & climax & resolution
38. What are the two types of thinking?
Real world vs media world
Vertical and lateral
Determines a person's media exposure habits
The company that owns the platform also develops the games and distributes them
39. The intended effects of ads include what?
Efficiency
Establish awareness of products & existence of products
Invisible & visible
Social and economic
40. When creating a new tv series & producers must work around various constraints. What are some constraints?
Flow & telescoping
By medium & society
Unintentional effects
The creation & formulas & & the social values of consumers
41. What must happen during television before commercial break?
Easily noticable
Action must build up
Advertisers manipulating us into buying things we don't need
Can be at risk & shaped by media & own life factors
42. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
The control of important institutions in the hads of all people
Ads making implicit claims that cannot be tested for the truth
Conservative
43. Media ownership has big impact on...
Content of messages & context of portrayals & cognitive complexity of content
Horizontal
Being immersed so deeply into a task so they lose track of all time and place
Media content
44. What is baseline effects?
Typical level of risk for an effect
Text & television
Localism and efficiency
65+ years of age
45. There is a trend of ______________ of ownership in the media
Developmental maturity & knowledge structures & media exposure habits
Factual and social
Concentration
Flow & telescoping
46. What do megamergers result in?
Displacement of other activities
Prescription drugs
Try to solve the plot
CEOs holding a greater concentration of power
47. what type of health patterns are there?
Relates to the unconscious effects of advertising
Efficiency
Dramas and situation comedies
Deceptive
48. What is action/horror?
Good vs evil
Niche audiences
We keep asking for more products
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
49. What are the two timing factors?
Concentration
Conflict & climax & resolution
Immediate and long-term
Confusing to the audience
50. The three forces that have shaped the development of the interactive mass media
High paid
Media and personal
Shared commons & need for social networking & attraction of advertising support
Antisocial vs prosocial