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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. interactive media games are In what stage of development?






2. What is baseline effects?






3. What is the natural ability to distinguish the singal and the noise in any message?






4. What is Web 2.0?






5. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






6. when one media company buys smaller companies of the same type & what type of concentration is this?






7. What are the four genres in the formula?






8. Media ownership has big impact on...






9. When a digital game has been designed well & it delivers an experience to players through what?






10. What are the three elements to a general story formula?






11. Describe baseline effects.






12. when one media company buys smaller companies of the same type & what type of concentration is this?






13. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






14. What gender is more popular on tv?






15. Describe manifest effects?






16. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






17. What are the four types of niche audiences?






18. Although African Americans are represented on television & portrayals rarely include....






19. What is the process of flow?






20. What are the two timing factors?






21. What percentage of video games earn a profit?






22. The intended effects of ads include what?






23. What does the personal locus do?

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24. There is a trend of ______________ of ownership in the media






25. The internet is considered a viral spiral because it _________ innovation due to its network structure






26. What is subliminal advertising






27. What is an effect that happens during exposure to the media messages?






28. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






29. ______ are the influences we experience constantly from our exposure to media messages?






30. What is the ability to be creative?






31. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






32. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






33. What did the Communications Act of 1934 require?






34. What is efficiency?

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35. What two types of information is cognitive made up of?






36. What is telescoping?






37. The video industry has 'a good deal of vertical integration'. What does this mean?






38. What government organization monitors tv and radio programming to determine if it is obscene or not?






39. Name the two types of process effects?






40. What do media exposure habits focus its attention on?






41. Values that are reflected in entertainment messages include what?






42. What is a physiological effect?






43. Describe fluctuation effects.






44. What occupation is more represented on tv?






45. What are the three states of personal factors in fluctuation?






46. When did megamergers become popular?






47. What are the three personal factors of fluctuation?






48. What is flow?






49. In what way (s) does advertising make us too materialistic?






50. Describe product claims?







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Can you answer 50 questions in 15 minutes?


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