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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are some fluctuation factors?
Conceptual differentiation
Can be at risk & shaped by media & own life factors
Required broadcasters to serve the public's interest & convenience & & necessity
State of mind & motivation & & degree of identification
2. What is fluctuation effect?
Print vs tv news
Explorers & socializers & achievers & controllers
1950s
A temporary effect
3. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Flow
Social and economic
Dramas and situation comedies
1980s & 1990s
4. What are the three parts of efficiency?
Concentration & consolidation & centralization
Physiological
CEOs holding a greater concentration of power
Long-term
5. What eliminated the legal barrier to competition across markets?
Media deregulation
Conflict & climax & resolution
Condition audiences for repeat exposures
Factual and social
6. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Explorers & socializers & achievers & controllers
Institutions & society & individuals
Flow
Desensitization
7. Give an example of the cognitive complexity of content
Vertical
The company that owns the platform also develops the games and distributes them
Print vs tv news
Create successful products
8. Consumers use the formula to do what?
Recognize elements of the story
Vertical and lateral
The company that owns the platform also develops the games and distributes them
Crysalline and fluid
9. Who does marketing target?
Field independency
Niche audiences
People have control and control is decentralized
Cognitive
10. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Viacom & CBS
Harder
Displacement of other activities
11. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Massively Multiplayer Online Role Playing Game
65+ years of age
Media concentration & media deregulation
Emotional
12. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Focus on steps in the process
The control of important institutions in the hads of all people
Stereotypes
13. Give an example of the content of messages
Antisocial vs prosocial
They are interactive
Real world vs media world
Cultivation & reinforcement
14. What are the four cognitive abilities?
Strong personal locus
Relates to the unconscious effects of advertising
Field independency & type of intelligence & type of thinking & conceptual differentiation
Automaticy
15. when one media company buys smaller companies of the same type & what type of concentration is this?
Flow & telescoping
Localism
Horizontal
Action must build up
16. According to the _______________ is the most challenging medium for telling stories
Deregulation & change in content & lack of access
Immediate and long-term
Emotional
Text & television
17. There is a trend of ______________ of ownership in the media
Crystalline & fluid
Attitudinal
Concentration
Happiness is found in having things
18. What is subliminal advertising
Baseline & fluctuation
The control of important institutions in the hads of all people
Motivations & states & degree of identification
Relates to the unconscious effects of advertising
19. If you cry during a film & you are experiencing what type of effect?
Emotional
Fluid intelligence
Individuals and society
Media concentration
20. Describe product claims?
Can be addictive
Flow & telescoping
Confusing to the audience
Social and economic
21. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Many companies
More married women
Can be at risk & shaped by media & own life factors
22. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Concentrated
Cognitive
Field independency & type of intelligence & type of thinking & conceptual differentation
Baseline and fluctuation
23. What are some fluctuation factors?
Goals & drives
The media can provide us with information
Psychological & emotional & cognitive
State of mind & motivation & & degree of identification
24. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Flow & telescoping
Horizontal
Harder
25. What is a physiological effect?
Cognitive & emotional & moral
Cultivation & reinforcement
Influence of automatic bodily systems & beyond our conscious control
Efficiency
26. Like media programming companies & advertising agencies are also...
By medium & society
Relaxing regulations
Explorers & socializers & achievers & controllers
Concentrated
27. What are the three parts of efficiency?
Displacement of other activities
Condition audiences for repeat exposures
Concentration & consolidation & centralization
Emotional
28. In order to become media literate in interactive media & what do we need to establish?
Institutions
1980s & 1990s
Opportunities vs addictions & goals
Male
29. What are the two types of intelligence?
Crysalline and fluid
When you focus on the steps in the process
Vertical and lateral
Required broadcasters to serve the public's interest & convenience & & necessity
30. People with the ___________________ learn the most from the media
Largest amount of knowledge
Print vs tv news
6
Viacom & CBS
31. What two types of information is cognitive made up of?
Factual and social
Stereotypes
Ownership rules are relaxed
Typical level of risk for an event
32. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Ownership rules are relaxed
CEOs holding a greater concentration of power
Younger age
33. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Baseline & fluctuation
Macro-level effects
When game developers market their game code to other game developers
34. Which type of violence is most prevalent on television?
Displacement of other activities
Shared commons & need for social connection & & attraction of advertisers
Temporary
Verbal violence
35. In order to appeal to audiences & most stories begin with what?
Small
Conflict
Field independency
Invisible & visible
36. What are the four types of niche audiences?
Largest amount of knowledge
Text & television
Explorers & socializers & achievers & controllers
Conglomerate
37. What did the Communications Act of 1934 require?
Concentration
Being immersed so deeply into a task so they lose track of all time and place
Baseline & fluctuation
Broadcasters to serve the public interest & convenience & and necessity
38. Media ownership has big impact on...
Macro-level effects
Media content
The typical level of risk for an effect
Shared commons & need for social connection & & attraction of advertisers
39. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Public interest & prevention of monopolies & promoting diversity
Horizontal & vertical & conglomerate
Pay for placement
40. What is telescoping?
State of mind & motivation & & degree of identification
The control of important institutions in the hads of all people
Relates to the unconscious effects of advertising
Focus on steps in the process
41. When did the innovation stage for interactive media games begin?
We keep asking for more products
Ads making implicit claims that cannot be tested for the truth
1950s
Media concentration & media deregulation
42. What does a cognitive-effect means?
Media and messages
Localism and efficiency
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
The media can provide us with information
43. Popular criticism about advertising includes what?
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44. Who does marketing target?
Niche audiences
Largest amount of knowledge
Localism and efficiency
Immediate
45. What is the natural ability to distinguish the signal and the noise in any message?
Cognitive
65+ years of age
Field independency
Process effects
46. Issues of concern regarding merger activity includes what?
When fewer people control the media& there's a narrow range of voices
Prescription drugs
Sex & violence & language & sexual orientation
Deregulation & change in content & lack of access
47. Where does the term wiki come from?
3%
Pay for placement
Can be at risk & shaped by media & own life factors
Hawaiian word wikiwiki
48. What is telescoping?
When you focus on the steps in the process
High paid
Cognitive
Institutions
49. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Discrimination and poverty impacting their lives
Cognitive & emotional & moral
Institutions
50. The three forces that have shaped the development of the interactive mass media
Dramas and situation comedies
The typical level of risk for an effect
Shared commons & need for social networking & attraction of advertising support
Media deregulation