Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What are the two main forms of stereotyping?
Invisible & visible
Influences
Discrimination and poverty impacting their lives
Media and personal

2. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
To compare the tragic characters & make the audience feel better
They eliminated the legal barrier to competition across markets

3. People with the ___________________ learn the most from the media
Stereotypes
Horizontal
Positive because they are easy for viewers to recognize
Largest amount of knowledge

4. What does the personal locus do?

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5. People with the ___________________ learn the most from the media
Media and messages
Largest amount of knowledge
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Verbal violence

6. _______________ are societal changes that occur over a long period of time.
Recognize elements of the story
Macro-level effects
When you focus on the steps in the process
Relates to the unconscious effects of advertising

7. when one media company buys smaller companies of the same type & what type of concentration is this?
The creation & formulas & & the social values of consumers
Concentration & consolidation & centralization
Horizontal
Required broadcasters to serve the public's interest & convenience & & necessity

8. what type of health patterns are there?
Deceptive
Goals & drives
People share their work through open web sites
Relates to the unconscious effects of advertising

9. Popular criticism about advertising includes what?

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10. according to the textbook & which occupation is the most prevalent in the television world?
The company that owns the platform also develops the games and distributes them
Drama & comedy & romance & reality series
Medical workers
Tragedy & mystery & action/horror

11. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Arcade games
State of mind & motivation & & degree of identification
Explorers & socializers & achievers & controllers

12. Creators use the formula to do what?
Strong personal locus
Opportunities vs addictions & goals
Attitudinal
Create successful products

13. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
State of mind & motivation & & degree of identification
Goals & drives
Media concentration & media deregulation
Physiological

14. What is an effect that happens during exposure to the media messages?
More likely to appear in comedies than dramas
Localism
Content of messages & context of portrayals & cognitive complexity of content
Immediate

15. What is a baseline effect?
The typical level of risk for an effect
Media content
Institutions
Stereotypes

16. What is the way people group and classify things?
Conceptual differentiation
Niche audiences
Goals & drives
Crystalline & fluid

17. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
World of Warcraft & $15 per month & an online game & most successful video game in the world
Process effects
Good vs evil

18. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Advertisers manipulating us into buying things we don't need
Fluid intelligence
Flow & telescoping

19. If you cry during a film & you are experiencing what type of effect?
Emotional
When game developers market their game code to other game developers
Federal Communications Commission
Concentration & consolidation & centralization

20. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
An informed decision
Easily noticable
Crysalline and fluid

21. What are the two timing factors?
Shared commons & need for social networking & attraction of advertising support
Create successful products
Immediate and long-term
Localism

22. In order to become media literate in interactive media & what do we need to establish?
Developmental maturity & knowledge structures & media exposure habits
Horizontal & vertical & conglomerate
Opportunities vs addictions & goals
Media concentration & media deregulation

23. There is a trend of ______________ of ownership in the media
Institutions & society & individuals
Verbal violence
Concentration
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

24. The internet is considered a viral spiral because it _________ innovation due to its network structure
Discrimination and poverty impacting their lives
Institutions & society & individuals
Conceptual differentiation
Promotes

25. Media ownership has big impact on...
Advertisers manipulating us into buying things we don't need
Goals & drives
Media content
Opportunities vs addictions & goals

26. What does a cognitive-effect means?
Small
When you focus on the steps in the process
Create successful products
The media can provide us with information

27. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Pay for placement
65+ years of age
Physiological

28. Describe manifest effects?
Establish awareness of products & existence of products
Concentration
Easily noticable
Try to solve the plot

29. What happens in the media deregulation?
Regulate
They eliminated the legal barrier to competition across markets
Crystalline intelligence
Good vs evil

30. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Stereotypes
Vertical
Small
Field independency & type of intelligence & type of thinking & conceptual differentation

31. What are the four cognitive abilities?
Medical workers
Social and economic
Field independency & type of intelligence & type of thinking & conceptual differentiation
Displacement of other activities

32. What is fluctuation effect?
People have control and control is decentralized
Dramas and situation comedies
Desensitization
A temporary effect

33. Issues of concern regarding merger activity includes what?
When fewer people control the media& there's a narrow range of voices
People share their work through open web sites
6
Deregulation & change in content & lack of access

34. What are the two types of thinking?
Media concentration
Vertical and lateral
Cognitive & emotional & moral
When whole segments of the population are ignored

35. What are the four types of niche audiences?
When you focus on the steps in the process
Small
When fewer people control the media& there's a narrow range of voices
Explorers & socializers & achievers & controllers

36. Who does marketing target?
Niche audiences
1950s
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conceptual differentiation

37. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Unintentional effects
Pay for placement
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes

38. The business trend to consolidate has grown stronger than the government's impulse to...
Happiness is found in having things
Regulate
Simplistic and objectionable ways
Immediate

39. Playing interactive video games & particularly MMORPGs...
1980s & 1990s
Can be addictive
Explorers & socializers & achievers & controllers
Physiological

40. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Typical level of risk for an event
Telescoping
Immediate and long-term

41. What is a wiki?
The control of important institutions in the hads of all people
Websites that allow users to add & edit material
To compare the tragic characters & make the audience feel better
Conglomerate

42. 'Bad' language in the media is what?
Wikis
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Efficiency
Stereotypes

43. What was the first form of media games?
Conceptual differentiation
1950s
Typical level of risk for an event
Arcade games

44. What is the middleware market?
Public interest & prevention of monopolies & promoting diversity
Text & television
Regulate
When game developers market their game code to other game developers

45. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Field independency & type of intelligence & type of thinking & conceptual differentiation
65+ years of age
To compare the tragic characters & make the audience feel better
People have control and control is decentralized

46. Many media effects are...
Emotional
Younger age
Small
Intentional

47. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Desensitization
Happiness is found in having things
Hawaiian word wikiwiki

48. There is a trend of ______________ of ownership in the media
Concentration
Create successful products
Conflict & climax & resolution
Immediate and long-term

49. What are the two types of responsibilites in advertising?
Social and economic
Explorers & socializers & achievers & controllers
Vertical and lateral
Field independency

50. What is puffery?
Largest amount of knowledge
Baseline and fluctuation
Ads making implicit claims that cannot be tested for the truth
Required broadcasters to serve the public's interest & convenience & & necessity