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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Many media effects are...






2. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






3. according to the textbook & which occupation is the most prevalent in the television world?






4. What was significant about the Communications Act 1934?

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5. when one media company buys smaller companies of the same type & what type of concentration is this?






6. What is localism?






7. What do megamergers result in?






8. What are the two types of media effects?






9. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






10. Although African Americans are represented on television & portrayals rarely include....






11. There is a trend of ______________ of ownership in the media






12. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






13. What are the two long-term attitudinal effects?






14. In the formula & What are the 2 constraints?






15. Issues of concern regarding merger activity includes what?






16. When does a digital game player get deeply immersed in the game and loses all track of time and place?






17. Where does the term wiki come from?






18. What are the two types of intelligence?






19. Describe baseline effects.






20. Describe manifest effects?






21. When a digital game has been designed well & it delivers an experience to players through what?






22. What is one of the characteristics that differentiate mass media games or video games from other mass media?






23. What best reflects the effects the media has on us?






24. Describe product claims?






25. Like other media & the internet is now mature enough to suffer from...






26. What is the long-term behavioral effect?






27. What are the two types of thinking?






28. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






29. What does a cognitive-effect means?






30. What is fluctuation effect?






31. The business trend to consolidate has grown stronger than the government's impulse to...






32. What is telescoping?






33. What is subliminal advertising






34. Describe fluctuation effects.






35. A macro-type media effect refers to what?






36. What occupation is more represented on tv?






37. What are characteristics that have shaped the development of interactive media?






38. What are examples of baseline factors?






39. Describe baseline effects.






40. the rationale for regulation in broadcasting is based on what?






41. In what way (s) does advertising make us too materialistic?






42. What are stereotypes on tv?






43. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






44. What are examples of baseline factors?






45. The media can have long and short term effects on what?






46. What happens in the media deregulation?






47. What is the middleware market?






48. What is the natural ability to distinguish the signal and the noise in any message?






49. What are the 3 subgenres of drama?






50. Every day & our baseline of media effects what?







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