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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What happens in the media deregulation?
Medical workers
Media concentration
Explorers & socializers & achievers & controllers
They eliminated the legal barrier to competition across markets
2. What occupation is more represented on tv?
Manifest and process
Concentration
High paid
Intentional
3. What does the personal locus do?
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4. What is telescoping?
During an exposure to a particular message
Positive because they are easy for viewers to recognize
Vertical and lateral
Focus on steps in the process
5. What are the three states of personal factors in fluctuation?
Attitudinal
A digital game player's focus on steps in the process
Discrimination and poverty impacting their lives
Psychological & emotional & cognitive
6. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Cognitive
Many companies
Vertical and lateral
7. The media can have long and short term effects on what?
Institutions & society & individuals
Long-term
Federal Communications Commission
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
8. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Unintentional effects
Discrimination and poverty impacting their lives
African Americans
9. What government organization monitors tv and radio programming to determine if it is obscene or not?
Deregulation & change in content & lack of access
Federal Communications Commission
Toilets & schools & video games & etc.
Concentration & consolidation & centralization
10. What is Web 2.0?
People share their work through open web sites
Crystalline intelligence
Drama & comedy & romance & reality series
Drama & comedy & romance & reality series
11. It is clear that the media is completely controlled by what?
Websites that allow users to add & edit material
Field independency & type of intelligence & type of thinking & conceptual differentation
Many companies
Flow & telescoping
12. There is a trend of ______________ of ownership in the media
Concentration
Text & television
Developmental maturity & knowledge structures & media exposure habits
6
13. What is flow?
Arcade games
Factual and social
When you focus on the steps in the process
Being immersed deeply in a task that they lose track of time and place
14. The number of ads for _______________ increases each year
Conflict & climax & resolution
Conflict
The media can provide us with information
Prescription drugs
15. Give an example of the cognitive complexity of content
Print vs tv news
Largest amount of knowledge
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Ads making implicit claims that cannot be tested for the truth
16. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
They eliminated the legal barrier to competition across markets
They eliminated the legal barrier to competition across markets
Flow & telescoping
17. If you cry during a film & you are experiencing what type of effect?
When game developers market their game code to other game developers
Emotional
Institutions
Whites
18. Consumers use the formula to do what?
Automaticy
Recognize elements of the story
They eliminated the legal barrier to competition across markets
Media deregulation
19. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Displacement of other activities
Cognitive
Displacement of other activities
3%
20. Values that are reflected in entertainment messages include what?
Text & television
Happiness is found in having things
Baseline & fluctuation
65+ years of age
21. What marital status is more represented on tv?
During an exposure to a particular message
Can be at risk & shaped by media & own life factors
Determines a person's media exposure habits
More married women
22. Long-term effects are ________ to notice than immediate effects.
Largest amount of knowledge
Antisocial vs prosocial
1950s
Harder
23. the rationale for regulation in broadcasting is based on what?
Social and economic
Easily noticable
Crystalline & fluid
Public interest & prevention of monopolies & promoting diversity
24. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Positive because they are easy for viewers to recognize
An attitudinal-type effect
Stereotypes
Easily noticable
25. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Field independency
Relaxing regulations
Localism and efficiency
26. What two types of information is cognitive made up of?
60%
Male
Vertical
Factual and social
27. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Can be addictive
Being immersed so deeply into a task so they lose track of all time and place
Horizontal
28. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Shared commons & need for social networking & attraction of advertising support
6
The media can provide us with information
1980s & 1990s
29. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Male
Conservative
Different from
30. In what 6 ways is advertising deceptive?
More likely to appear in comedies than dramas
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Tragedy & mystery & action/horror
Many companies
31. What are the two timing factors?
Immediate and long-term
Broadcasters to serve the public interest & convenience & and necessity
Horizontal & vertical & conglomerate
Recognize elements of the story
32. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
A digital game player's focus on steps in the process
CEOs holding a greater concentration of power
Media content
33. What are the two types of process effects?
Influences
Baseline and fluctuation
Physiological
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
34. What are some fluctuation factors?
Conservative
Media concentration
State
State of mind & motivation & & degree of identification
35. ________ are beneficial because they allow for the creation of collective knowledge
Cognitive
Easily noticable
Harder
Wikis
36. Popular criticism about advertising includes what?
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37. What did the Communications Act of 1934 require?
Psychological & emotional & cognitive
Field independency & type of intelligence & type of thinking & conceptual differentation
Psychological & emotional & cognitive
Broadcasters to serve the public interest & convenience & and necessity
38. What is the long-term behavioral effect?
People share their work through open web sites
Different from
Relaxing regulations
Displacement of other activities
39. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
60%
Sex & violence & language & sexual orientation
Can be at risk & shaped by media & own life factors
40. Every day & our baseline of media effects what?
Advertisers manipulating us into buying things we don't need
They are interactive
Can be at risk & shaped by media & own life factors
Largest amount of knowledge
41. Describe baseline effects.
Sex & violence & language & sexual orientation
Concentrated
Typical level of risk for an event
Field independency
42. What is the process of flow?
The company that owns the platform also develops the games and distributes them
Being immersed so deeply into a task so they lose track of all time and place
When game developers market their game code to other game developers
Stereotypes
43. What are the two types of intelligence?
Recognize elements of the story
People have control and control is decentralized
Crystalline & fluid
Cognitive
44. What is subliminal advertising
Relates to the unconscious effects of advertising
Promotes
Macro-level effects
Media concentration
45. Your _______ when you consume media content can alter your perception of and reaction to the content?
Shared commons & need for social networking & attraction of advertising support
Explorers & socializers & achievers & controllers
Concentration
State
46. When does a digital game player get deeply immersed in the game and loses all track of time and place?
A digital game player's focus on steps in the process
Flow
Concentration & consolidation & centralization
Strong personal locus
47. When did the innovation stage for interactive media games begin?
Concentration & consolidation & centralization
1950s
Niche audiences
Cognitive
48. What are the two types of responsibilites in advertising?
Content of messages & context of portrayals & cognitive complexity of content
Social and economic
People share their work through open web sites
Conglomerate
49. Like media programming companies & advertising agencies are also...
During an exposure to a particular message
Concentration & consolidation & centralization
Media deregulation
Concentrated
50. Creators use the formula to do what?
Create successful products
Manifest effect
More married women
Required broadcasters to serve the public's interest & convenience & & necessity