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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the 3 subgenres of drama?
Attitudinal
The control of important institutions in the hads of all people
Tragedy & mystery & action/horror
Happiness is found in having things
2. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Text & television
Deceptive
They are interactive
3. Popular criticism about advertising includes what?
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4. Many media effects are...
Developmental maturity & knowledge structures & media exposure habits
Goals & drives
Intentional
Cultivation & reinforcement
5. Give an example of the content of messages
Media concentration
Required broadcasters to serve the public's interest & convenience & & necessity
Antisocial vs prosocial
An informed decision
6. What is a wiki?
Websites that allow users to add & edit material
Crysalline and fluid
Influence of automatic bodily systems & beyond our conscious control
Emotional
7. what force competes against the ethnic of localism?
Crystalline & fluid
Efficiency
Action must build up
Massively Multiplayer Online Role Playing Game
8. ______ are the influences we experience constantly from our exposure to media messages?
Hawaiian word wikiwiki
World of Warcraft & $15 per month & an online game & most successful video game in the world
Process effects
Being immersed so deeply into a task so they lose track of all time and place
9. what force competes against the ethnic of localism?
Efficiency
Dramas and situation comedies
Manifest effect
Action must build up
10. What is the way people group and classify things?
Websites that allow users to add & edit material
Conceptual differentiation
Cognitive & emotional & moral
Happiness is found in having things
11. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Media concentration & media deregulation
Horizontal & vertical & conglomerate
Sex & violence & language & sexual orientation
12. What did the Communications Act of 1934 require?
Toilets & schools & video games & etc.
Vertical
Wikis
Broadcasters to serve the public interest & convenience & and necessity
13. What is telescoping?
Hawaiian word wikiwiki
When you focus on the steps in the process
Displacement of other activities
Drama & comedy & romance & reality series
14. In order to appeal to audiences & most stories begin with what?
65+ years of age
Conflict
Macro-level effects
Temporary
15. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Regulate
Shared commons & need for social contact & attraction of advertisers
High paid
16. what three forces shape the development of interactive media?
The media can provide us with information
Easily noticable
Flow
Shared commons & need for social contact & attraction of advertisers
17. When creating a new tv series & producers must work around various constraints. What are some constraints?
To compare the tragic characters & make the audience feel better
The creation & formulas & & the social values of consumers
Print vs tv news
Whites
18. What is the long-term behavioral effect?
Field independency & type of intelligence & type of thinking & conceptual differentation
People have control and control is decentralized
Displacement of other activities
3%
19. Consumers use the formula to do what?
Small
Real world vs media world
Can be at risk & shaped by media & own life factors
Recognize elements of the story
20. Media ownership has big impact on...
Text & television
Goals & drives
Media content
Tragedy & mystery & action/horror
21. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Can be addictive
Explorers & socializers & achievers & controllers
Many companies
22. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Always occurring
Manifest effect
Individuals and society
23. what happens in the media concentration?
Ownership rules are relaxed
Baseline and fluctuation
Always occurring
Toilets & schools & video games & etc.
24. What are the two types of process effects?
Baseline and fluctuation
Physiological
Localism
Strong personal locus
25. What did the Communications Act of 1934 require?
Viacom & CBS
Establish awareness of products & existence of products
Broadcasters to serve the public interest & convenience & and necessity
Action must build up
26. What is Web 2.0?
People share their work through open web sites
Cognitive
Intentional
When fewer people control the media& there's a narrow range of voices
27. What best reflects the effects the media has on us?
Promotes
Media deregulation
Media and personal
Always occurring
28. What happens in the media deregulation?
The company that owns the platform also develops the games and distributes them
Cognitive
Physiological
They eliminated the legal barrier to competition across markets
29. What percent of a typical newspaper is advertising?
60%
Ownership rules are relaxed
Determines a person's media exposure habits
Field independency & type of intelligence & type of thinking & conceptual differentiation
30. What is a wiki?
Typical level of risk for an effect
Concentration
Websites that allow users to add & edit material
When game developers market their game code to other game developers
31. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
The creation & formulas & & the social values of consumers
Invisible & visible
Concentration & consolidation & centralization
32. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Conceptual differentiation
Intentional
Media concentration & media deregulation
Promotes
33. Issues of concern regarding merger activity includes what?
Shared commons & need for social connection & & attraction of advertisers
Baseline and fluctuation
Can be at risk & shaped by media & own life factors
Deregulation & change in content & lack of access
34. The intended effects of ads include what?
Horizontal & vertical & conglomerate
Fluid intelligence
Establish awareness of products & existence of products
Antisocial vs prosocial
35. What is Web 2.0?
Discrimination and poverty impacting their lives
Determines a person's media exposure habits
People share their work through open web sites
Sex & violence & language & sexual orientation
36. What are the two types of intelligence?
Long-term
Institutions & society & individuals
Crysalline and fluid
Different from
37. What are characteristics that have shaped the development of interactive media?
Ads making implicit claims that cannot be tested for the truth
Shared commons & need for social connection & & attraction of advertisers
State of mind & motivation & & degree of identification
Deregulation & change in content & lack of access
38. _______________ are societal changes that occur over a long period of time.
Verbal violence
Macro-level effects
Wikis
Desensitization
39. What socioeconomic status is more represented?
Can be addictive
Richer
Male
Being immersed so deeply into a task so they lose track of all time and place
40. What does the term telescoping refer to?
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41. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Telescoping
Ownership rules are relaxed
Prescription drugs
42. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Conglomerate
Wikis
Shared commons & need for social connection & & attraction of advertisers
43. What does MMORPG stand for?
Happiness is found in having things
When game developers market their game code to other game developers
Efficiency
Massively Multiplayer Online Role Playing Game
44. Consumers use the formula to do what?
Social and economic
65+ years of age
Action must build up
Recognize elements of the story
45. What do interactive games have the power to do?
Condition audiences for repeat exposures
Psychological & emotional & cognitive
Medical workers
Regulate
46. What is an effect that happens during exposure to the media messages?
Broadcasters to serve the public interest & convenience & and necessity
Relates to the unconscious effects of advertising
Immediate
Media concentration & media deregulation
47. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Strong personal locus
Text & television
Field independency
Vertical
48. People who have a ________________ have more awareness of the effects process
Media and personal
A temporary effect
An attitudinal-type effect
Strong personal locus
49. The media can have long and short term effects on what?
Vertical and lateral
Discrimination and poverty impacting their lives
Drama & comedy & romance & reality series
Institutions & society & individuals
50. What is action/horror?
During an exposure to a particular message
Good vs evil
CEOs holding a greater concentration of power
Establish awareness of products & existence of products