Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The internet is considered a viral spiral because it _________ innovation due to its network structure






2. When does invisible stereotyping occur?






3. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






4. What are the three elements to a general story formula?






5. What are the two major effects from the telecommunications competition & deregulation act of 1996?






6. What is our personal locus made up of?






7. A macro-type media effect refers to what?






8. to end up at the top of a Google search & a website must what?






9. Over time & the government has been _______________ with regard to who controls the media






10. What are the two types of intelligence?






11. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






12. when one media company buys smaller companies of the same type & what type of concentration is this?






13. Who does marketing target?






14. What is efficiency?

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15. What are the two types of intelligence?






16. Where does the term wiki come from?






17. What are the two main forms of stereotyping?






18. What is a baseline effect?






19. what types of audiences have marketers of digital games identified as?






20. Popular criticism about advertising includes what?

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21. People with the ___________________ learn the most from the media






22. interactive media games are In what stage of development?






23. What eliminated the legal barrier to competition across markets?






24. What two types of information is cognitive made up of?






25. What are the four controversial content elements?






26. What do media exposure habits focus its attention on?






27. What does localism serve the needs of?






28. What are the six baseline influencing factors?






29. What is fluctuation effect?






30. When did megamergers become popular?






31. Many media effects are...






32. What did the Communications Act of 1934 require?






33. What is WOW?






34. What is the ability to memorize facts?






35. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






36. What best reflects the effects the media has on us?






37. When does visible stereotyping occur?






38. The intended effects of ads include what?






39. What marital status is more represented on tv?






40. according to the textbook & _____ are more likely to be represented in the television world than the real world.






41. What are the three parts of efficiency?






42. What is a wiki?






43. When does a digital game player get deeply immersed in the game and loses all track of time and place?






44. It is clear that the media is completely controlled by what?






45. What does a cognitive-effect means?






46. What is WOW?






47. What is the most prevalent media effect?






48. What are the six baseline influencing factors?






49. People who have a ________________ have more awareness of the effects process






50. When does invisible stereotyping occur?