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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Over time & the government has been _______________ with regard to who controls the media






2. According to the _______________ is the most challenging medium for telling stories






3. What percent of a typical newspaper is advertising?






4. The video industry has 'a good deal of vertical integration'. What does this mean?






5. The number of ads for _______________ increases each year






6. What are some examples of where advertisements can be found?






7. What are the two types of factors in fluctuation?






8. If you cry during a film & you are experiencing what type of effect?






9. What are the two types of intelligence?






10. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






11. What does localism serve the needs of?






12. People with the ___________________ learn the most from the media






13. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






14. what types of audiences have marketers of digital games identified as?






15. interactive media games are In what stage of development?






16. the rationale for regulation in broadcasting is based on what?






17. Give an example of the cognitive complexity of content






18. When a digital game has been designed well & it delivers an experience to players through what?






19. What was the first form of media games?






20. When does a digital game player get deeply immersed in the game and loses all track of time and place?






21. The pattern of the population of television characters is ______ the pattern of people in the real world






22. What was significant about the Communications Act 1934?

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23. When did megamergers become popular?






24. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






25. what happens in the media concentration?






26. What are characteristics that have shaped the development of interactive media?






27. the two most dominant genres in prime-time television from the 1970s-1990s were what?






28. What best reflects the effects the media has on us?






29. What must happen during television before commercial break?






30. People who have a ________________ have more awareness of the effects process






31. In what way (s) does advertising make us too materialistic?






32. When a digital game has been designed well & it delivers an experience to players through what?






33. What is the ability to be creative?






34. Playing interactive video games & particularly MMORPGs...






35. What did the Communications Act of 1934 require?






36. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






37. What are the two types of process effects?






38. The media can have long and short term effects on what?






39. Which type of violence is most prevalent on television?






40. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






41. when does immediate effects occur?






42. Which type of violence is most prevalent on television?






43. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






44. Creators use the formula to do what?






45. What is the long-term emotional effect?






46. Where does the term wiki come from?






47. What is a physiological effect?






48. A macro-type media effect refers to what?






49. What eliminated the legal barrier to competition across markets?






50. According to the _______________ is the most challenging medium for telling stories







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