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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Localism and efficiency
Field independency & type of intelligence & type of thinking & conceptual differentation
Social and economic
65+ years of age
2. What are the two types of media effects?
Vertical and lateral
Penetration
Manifest and process
Localism
3. What does a cognitive-effect means?
Baseline & fluctuation
An attitudinal-type effect
Vertical and lateral
The media can provide us with information
4. What are the two main components in the demographics pattern?
Real world vs media world
The media can provide us with information
Conflict
6
5. What was significant about the Communications Act 1934?
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6. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Being immersed so deeply into a task so they lose track of all time and place
Relates to the unconscious effects of advertising
Male
7. People who have a ________________ have more awareness of the effects process
Conglomerate
Strong personal locus
Localism and efficiency
Automaticy
8. What is action/horror?
Relaxing regulations
Good vs evil
Concentration
They are interactive
9. What are the 3 media factors in fluctuation?
Condition audiences for repeat exposures
Opportunities vs addictions & goals
Content of messages & context of portrayals & cognitive complexity of content
Massively Multiplayer Online Role Playing Game
10. What do interactive games have the power to do?
Whites
Condition audiences for repeat exposures
Field independency & type of intelligence & type of thinking & conceptual differentiation
People have control and control is decentralized
11. what three forces shape the development of interactive media?
Field independency
Shared commons & need for social contact & attraction of advertisers
Concentration
More married women
12. What is subliminal advertising
Conflict
Wikis
State of mind & motivation & & degree of identification
Relates to the unconscious effects of advertising
13. what force competes against the ethnic of localism?
Confusing to the audience
Efficiency
Broadcasters to serve the public interest & convenience & and necessity
Horizontal
14. What are the three elements to a general story formula?
Temporary
Conflict & climax & resolution
Broadcasters to serve the public interest & convenience & and necessity
Good vs evil
15. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Temporary
Manifest and process
Flow
16. What is subliminal advertising
Being immersed so deeply into a task so they lose track of all time and place
Horizontal & vertical & conglomerate
Physiological
Relates to the unconscious effects of advertising
17. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Required broadcasters to serve the public's interest & convenience & & necessity
Recognize elements of the story
Try to solve the plot
18. the rationale for regulation in broadcasting is based on what?
Concentrated
Public interest & prevention of monopolies & promoting diversity
To compare the tragic characters & make the audience feel better
Websites that allow users to add & edit material
19. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Whites
Concentration & consolidation & centralization
1980s & 1990s
Small
20. The video industry has 'a good deal of vertical integration'. What does this mean?
Emotional
Media and personal
Shared commons & need for social connection & & attraction of advertisers
The company that owns the platform also develops the games and distributes them
21. When creating a new tv series & producers must work around various constraints. What are some constraints?
Text & television
Media concentration
Localism and efficiency
The creation & formulas & & the social values of consumers
22. What are the three states of personal factors in fluctuation?
Discrimination and poverty impacting their lives
Institutions & society & individuals
Psychological & emotional & cognitive
Field independency & type of intelligence & type of thinking & conceptual differentation
23. What are the two long-term attitudinal effects?
During an exposure to a particular message
Cultivation & reinforcement
Physiological
The company that owns the platform also develops the games and distributes them
24. _______________ are societal changes that occur over a long period of time.
When fewer people control the media& there's a narrow range of voices
Toilets & schools & video games & etc.
Macro-level effects
Cultivation & reinforcement
25. What are the six main criticisms of advertising?
Physiological
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Developmental maturity & knowledge structures & media exposure habits
Opinions & beliefs & and values
26. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Crystalline intelligence
Public interest & prevention of monopolies & promoting diversity
Simplistic and objectionable ways
27. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Influence of automatic bodily systems & beyond our conscious control
During an exposure to a particular message
Hawaiian word wikiwiki
28. What do media exposure habits focus its attention on?
Opportunities vs addictions & goals
Media and messages
More married women
Relates to the unconscious effects of advertising
29. What is telescoping?
When you focus on the steps in the process
Federal Communications Commission
Can be addictive
The creation & formulas & & the social values of consumers
30. What is tragedy used for?
To compare the tragic characters & make the audience feel better
When game developers market their game code to other game developers
Displacement of other activities
1980s & 1990s
31. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Younger age
Field independency
Macro-level effects
African Americans
32. What is a physiological effect?
State
Influence of automatic bodily systems & beyond our conscious control
Manifest and process
Desensitization
33. What is the long-term emotional effect?
Desensitization
Public interest & prevention of monopolies & promoting diversity
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Can be addictive
34. What is the way people group and classify things?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Conceptual differentiation
Physiological
Websites that allow users to add & edit material
35. What socioeconomic status is more represented?
Determines a person's media exposure habits
Richer
Vertical and lateral
Verbal violence
36. When a digital game has been designed well & it delivers an experience to players through what?
Required broadcasters to serve the public's interest & convenience & & necessity
Flow & telescoping
A temporary effect
Horizontal & vertical & conglomerate
37. What is one of the characteristics that differentiate mass media games or video games from other mass media?
An informed decision
Cognitive
They are interactive
World of Warcraft & $15 per month & an online game & most successful video game in the world
38. interactive media games are In what stage of development?
Media concentration & media deregulation
Typical level of risk for an effect
Penetration
Influences
39. the two most dominant genres in prime-time television from the 1970s-1990s were what?
African Americans
Invisible & visible
Dramas and situation comedies
CEOs holding a greater concentration of power
40. What is Web 2.0?
Localism and efficiency
A temporary effect
Automaticy
People share their work through open web sites
41. when one media company buys smaller companies of the same type & what type of concentration is this?
Media concentration & media deregulation
African Americans
Toilets & schools & video games & etc.
Horizontal
42. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Easily noticable
Federal Communications Commission
Emotional
Localism
43. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Toilets & schools & video games & etc.
Ownership rules are relaxed
Localism
Localism and efficiency
44. What two types of information is cognitive made up of?
Factual and social
Manifest effect
Immediate
Public interest & prevention of monopolies & promoting diversity
45. What are the three elements to a general story formula?
Institutions & society & individuals
Conflict & climax & resolution
3%
Opinions & beliefs & and values
46. According to the _______________ is the most challenging medium for telling stories
Content of messages & context of portrayals & cognitive complexity of content
Text & television
Required broadcasters to serve the public's interest & convenience & & necessity
Younger age
47. What are the six baseline influencing factors?
Simplistic and objectionable ways
Relaxing regulations
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
More likely to appear in comedies than dramas
48. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Stereotypes
Antisocial vs prosocial
Individuals and society
49. What happens in the media deregulation?
Physiological
Media content
Media and messages
They eliminated the legal barrier to competition across markets
50. Describe manifest effects?
Text & television
Easily noticable
Long-term
Happiness is found in having things