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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






2. What did the Communications Act of 1934 require?






3. Where does the term wiki come from?






4. When does invisible stereotyping occur?






5. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






6. What are the two timing factors?






7. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






8. Describe product claims?






9. What eliminated the legal barrier to competition across markets?






10. What are the four controversial content elements?






11. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






12. The three forces that have shaped the development of the interactive mass media






13. What is fluctuation effect?






14. When did megamergers become popular?






15. What is WOW?






16. Who does marketing target?






17. What gender is more popular on tv?






18. What is localism?






19. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






20. What are examples of baseline factors?






21. What is the long-term emotional effect?






22. What is the long-term behavioral effect?






23. to end up at the top of a Google search & a website must what?






24. Many media effects are...






25. What is the ability to be creative?






26. Name the two types of process effects?






27. Explain localism






28. What is the natural ability to distinguish the signal and the noise in any message?






29. What is subliminal advertising






30. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






31. What occupation is more represented on tv?






32. What is the natural ability to distinguish the singal and the noise in any message?






33. What are some fluctuation factors?






34. ______ are the influences we experience constantly from our exposure to media messages?






35. What are the three types of concentration?






36. What are the two types of media effects?






37. What do interactive games have the power to do?






38. What is Web 2.0?






39. What is the ability to memorize facts?






40. What government organization monitors tv and radio programming to determine if it is obscene or not?






41. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






42. People who have a ________________ have more awareness of the effects process






43. What are the two types of intelligence?






44. Give an example of the cognitive complexity of content






45. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






46. It is clear that the media is completely controlled by what?






47. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






48. What is tragedy used for?






49. What is the ability to be creative?






50. _______________ are societal changes that occur over a long period of time.







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