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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two main forms of stereotyping?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Influences
Invisible & visible
Male
2. What is a mystery?
Concentrated
Vertical and lateral
Emotional
Try to solve the plot
3. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Easily noticable
Field independency & type of intelligence & type of thinking & conceptual differentiation
Macro-level effects
4. What eliminated the legal barrier to competition across markets?
Shared commons & need for social networking & attraction of advertising support
Media deregulation
Condition audiences for repeat exposures
Cultivation & reinforcement
5. What is flow?
To compare the tragic characters & make the audience feel better
Psychological & emotional & cognitive
Being immersed deeply in a task that they lose track of time and place
Long-term
6. It is clear that the media is completely controlled by what?
A digital game player's focus on steps in the process
Can be at risk & shaped by media & own life factors
Can be at risk & shaped by media & own life factors
Many companies
7. to end up at the top of a Google search & a website must what?
Vertical
Pay for placement
By medium & society
Establish awareness of products & existence of products
8. interactive media games are In what stage of development?
Ads making implicit claims that cannot be tested for the truth
65+ years of age
Ownership rules are relaxed
Penetration
9. There is a trend of ______________ of ownership in the media
Manifest and process
Localism
Institutions & society & individuals
Concentration
10. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Determines a person's media exposure habits
Niche audiences
Dramas and situation comedies
11. What does the personal locus do?
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12. Unintentional effects often occur when we are in a state of...
Crysalline and fluid
Massively Multiplayer Online Role Playing Game
Automaticy
Temporary
13. In tv & gays are what?
Concentration
More likely to appear in comedies than dramas
Concentration & consolidation & centralization
Institutions & society & individuals
14. What are the two types of responsibilites in advertising?
Conflict & climax & resolution
The typical level of risk for an effect
Emotional
Social and economic
15. What are the three states of personal factors in fluctuation?
Crystalline & fluid
Psychological & emotional & cognitive
Recognize elements of the story
Conflict
16. What ethnicity is overrepresented on tv?
Whites
Process effects
Immediate and long-term
Emotional
17. In order to appeal to audiences & most stories begin with what?
Explorers & socializers & achievers & controllers
Concentration & consolidation & centralization
Manifest and process
Conflict
18. _______________ frequently occur when you are in a state of automaticity.
Localism
Unintentional effects
Wikis
Concentration
19. What percent of a typical newspaper is advertising?
When you focus on the steps in the process
More likely to appear in comedies than dramas
60%
Emotional
20. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Horizontal
Physiological
Opinions & beliefs & and values
21. What do megamergers result in?
Flow & telescoping
3%
When you focus on the steps in the process
CEOs holding a greater concentration of power
22. What is the long-term emotional effect?
Recognize elements of the story
Institutions & society & individuals
Desensitization
Typical level of risk for an event
23. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Conflict
Conglomerate
Wikis
Flow
24. When did megamergers become popular?
1980s & 1990s
Institutions & society & individuals
Institutions
Largest amount of knowledge
25. What occupation is more represented on tv?
High paid
More married women
Concentration
Media and personal
26. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Opportunities vs addictions & goals
A digital game player's focus on steps in the process
Horizontal & vertical & conglomerate
Small
27. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Antisocial vs prosocial
Drama & comedy & romance & reality series
Many companies
28. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Vertical
Physiological
Localism
People share their work through open web sites
29. Which type of violence is most prevalent on television?
Verbal violence
60%
When whole segments of the population are ignored
60%
30. What is our personal locus made up of?
Goals & drives
Horizontal
Condition audiences for repeat exposures
Concentration & consolidation & centralization
31. _______________ frequently occur when you are in a state of automaticity.
Easily noticable
Vertical
Unintentional effects
When you focus on the steps in the process
32. Give an example of the content of messages
They are interactive
Antisocial vs prosocial
Strong personal locus
Invisible & visible
33. What is flow?
Being immersed deeply in a task that they lose track of time and place
Factual and social
Media concentration & media deregulation
Desensitization
34. What are the four types of niche audiences?
Media deregulation
Explorers & socializers & achievers & controllers
During an exposure to a particular message
Concentration
35. What socioeconomic status is more represented?
A temporary effect
Concentrated
Richer
By medium & society
36. What was it when ownership rules were relaxed?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Condition audiences for repeat exposures
Immediate
Media concentration
37. Over time & the government has been _______________ with regard to who controls the media
Shared commons & need for social contact & attraction of advertisers
Can be addictive
Relaxing regulations
Process effects
38. Give an example of the cognitive complexity of content
The company that owns the platform also develops the games and distributes them
Print vs tv news
Simplistic and objectionable ways
Vertical
39. What percentage of video games earn a profit?
3%
Cultivation & reinforcement
Can be addictive
Vertical and lateral
40. What is the natural ability to distinguish the signal and the noise in any message?
Content of messages & context of portrayals & cognitive complexity of content
Prescription drugs
Field independency
Vertical
41. What are stereotypes on tv?
Opportunities vs addictions & goals
The media can provide us with information
Motivations & states & degree of identification
Positive because they are easy for viewers to recognize
42. What was the first form of media games?
Arcade games
Individuals and society
Macro-level effects
Small
43. Issues of concern regarding merger activity includes what?
Attitudinal
Field independency & type of intelligence & type of thinking & conceptual differentation
Deregulation & change in content & lack of access
Horizontal & vertical & conglomerate
44. What is subliminal advertising
Baseline and fluctuation
Flow & telescoping
Relates to the unconscious effects of advertising
Concentrated
45. What is action/horror?
Social and economic
Good vs evil
1950s
Influences
46. What is the middleware market?
Manifest effect
When game developers market their game code to other game developers
Crystalline & fluid
Localism and efficiency
47. What socioeconomic status is more represented?
Can be addictive
Flow & telescoping
When fewer people control the media& there's a narrow range of voices
Richer
48. Issues of concern regarding merger activity includes what?
Typical level of risk for an event
Deregulation & change in content & lack of access
Viacom & CBS
Required broadcasters to serve the public's interest & convenience & & necessity
49. What best reflects the effects the media has on us?
Always occurring
Strong personal locus
Localism
Small
50. What marital status is more represented on tv?
Text & television
Focus on steps in the process
Field independency & type of intelligence & type of thinking & conceptual differentation
More married women