Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What are the three parts of efficiency?
1980s & 1990s
Process effects
Invisible & visible
Concentration & consolidation & centralization

2. What is WOW?
Whites
Verbal violence
Cognitive
World of Warcraft & $15 per month & an online game & most successful video game in the world

3. What are the two types of media effects?
We keep asking for more products
Physiological
Manifest and process
Shared commons & need for social connection & & attraction of advertisers

4. the rationale for regulation in broadcasting is based on what?
Localism
Public interest & prevention of monopolies & promoting diversity
Always occurring
Typical level of risk for an event

5. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Cognitive
Telescoping
Many companies
An attitudinal-type effect

6. The pattern of the population of television characters is ______ the pattern of people in the real world
6
Crysalline and fluid
Different from
Concentration & consolidation & centralization

7. What is a wiki?
The creation & formulas & & the social values of consumers
Conflict
Websites that allow users to add & edit material
Cognitive

8. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Small
Relates to the unconscious effects of advertising
Explorers & socializers & achievers & controllers
Create successful products

9. What is telescoping?
Media and messages
Media deregulation
Field independency
When you focus on the steps in the process

10. The number of ads for _______________ increases each year
Penetration
Recognize elements of the story
Telescoping
Prescription drugs

11. The intended effects of ads include what?
Individuals and society
Explorers & socializers & achievers & controllers
Establish awareness of products & existence of products
Vertical

12. Every day & our baseline of media effects what?
Real world vs media world
Simplistic and objectionable ways
Content of messages & context of portrayals & cognitive complexity of content
Can be at risk & shaped by media & own life factors

13. What must happen during television before commercial break?
Influences
Action must build up
Localism
Broadcasters to serve the public interest & convenience & and necessity

14. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
The company that owns the platform also develops the games and distributes them
Focus on steps in the process
Try to solve the plot
65+ years of age

15. People who have a ________________ have more awareness of the effects process
Small
Largest amount of knowledge
We keep asking for more products
Strong personal locus

16. What was significant about the Communications Act 1934?

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17. What does the term telescoping refer to?

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18. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Localism and efficiency
Opportunities vs addictions & goals
Macro-level effects

19. Explain localism
Typical level of risk for an effect
People have control and control is decentralized
Largest amount of knowledge
Recognize elements of the story

20. What age is more represented on tv?
Younger age
Richer
Confusing to the audience
Simplistic and objectionable ways

21. when one media company buys smaller companies of the same type & what type of concentration is this?
Media and personal
Horizontal
To compare the tragic characters & make the audience feel better
Stereotypes

22. What are the four cognitive abilities?
Simplistic and objectionable ways
Vertical and lateral
Field independency & type of intelligence & type of thinking & conceptual differentiation
Physiological

23. What are the two competing values?
Localism and efficiency
Harder
Whites
Telescoping

24. When a digital game has been designed well & it delivers an experience to players through what?
1980s & 1990s
Flow & telescoping
People have control and control is decentralized
Antisocial vs prosocial

25. when does immediate effects occur?
Concentration & consolidation & centralization
During an exposure to a particular message
Always occurring
Advertisers manipulating us into buying things we don't need

26. What are the three parts of efficiency?
Websites that allow users to add & edit material
Concentration & consolidation & centralization
Field independency
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

27. Your _______ when you consume media content can alter your perception of and reaction to the content?
Localism and efficiency
State
Factual and social
They eliminated the legal barrier to competition across markets

28. What does a cognitive-effect means?
The media can provide us with information
Viacom & CBS
Developmental maturity & knowledge structures & media exposure habits
6

29. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Different from
Vertical
Advertisers manipulating us into buying things we don't need

30. When does visible stereotyping occur?
Simplistic and objectionable ways
Concentration & consolidation & centralization
Many companies
Focus on steps in the process

31. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Always occurring
Broadcasters to serve the public interest & convenience & and necessity
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
An informed decision

32. Describe product claims?
Influence of automatic bodily systems & beyond our conscious control
When you focus on the steps in the process
Confusing to the audience
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes

33. What are the two timing factors?
Immediate and long-term
Fluid intelligence
Can be addictive
When whole segments of the population are ignored

34. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Promotes
Media concentration & media deregulation
Vertical and lateral

35. If you cry during a film & you are experiencing what type of effect?
Tragedy & mystery & action/horror
Harder
Emotional
Factual and social

36. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Action must build up
Required broadcasters to serve the public's interest & convenience & & necessity
Attitudinal
6

37. Give an example of the content of messages
Conglomerate
State
Condition audiences for repeat exposures
Antisocial vs prosocial

38. According to the _______________ is the most challenging medium for telling stories
Regulate
When you focus on the steps in the process
Text & television
The company that owns the platform also develops the games and distributes them

39. What government organization monitors tv and radio programming to determine if it is obscene or not?
Pay for placement
Federal Communications Commission
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Dramas and situation comedies

40. What are the two long-term attitudinal effects?
When fewer people control the media& there's a narrow range of voices
Stereotypes
Media concentration & media deregulation
Cultivation & reinforcement

41. What does the personal locus do?

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42. What does attitudinal effects create and shape?
Crystalline intelligence
Being immersed deeply in a task that they lose track of time and place
Cultivation & reinforcement
Opinions & beliefs & and values

43. According to the _______________ is the most challenging medium for telling stories
Print vs tv news
Text & television
Sex & violence & language & sexual orientation
Factual and social

44. What is a physiological effect?
Viacom & CBS
The creation & formulas & & the social values of consumers
Concentrated
Influence of automatic bodily systems & beyond our conscious control

45. What did the Communications Act of 1934 require?
Invisible & visible
State of mind & motivation & & degree of identification
Broadcasters to serve the public interest & convenience & and necessity
Flow & telescoping

46. What gender is more popular on tv?
Content of messages & context of portrayals & cognitive complexity of content
Media and personal
Displacement of other activities
Male

47. What was it when ownership rules were relaxed?
Media concentration
The control of important institutions in the hads of all people
Ads making implicit claims that cannot be tested for the truth
Motivations & states & degree of identification

48. The three forces that have shaped the development of the interactive mass media
Male
Shared commons & need for social networking & attraction of advertising support
Conflict & climax & resolution
Media concentration & media deregulation

49. What are characteristics that have shaped the development of interactive media?
Emotional
Viacom & CBS
Shared commons & need for social connection & & attraction of advertisers
Advertisers manipulating us into buying things we don't need

50. What are the three parts of efficiency?
Concentration & consolidation & centralization
Baseline & fluctuation
Psychological & emotional & cognitive
Emotional