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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a wiki?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Typical level of risk for an effect
Websites that allow users to add & edit material
Richer
2. What is telescoping?
When you focus on the steps in the process
Opinions & beliefs & and values
Viacom & CBS
A temporary effect
3. What are the two main forms of stereotyping?
Shared commons & need for social contact & attraction of advertisers
Invisible & visible
To compare the tragic characters & make the audience feel better
Media concentration & media deregulation
4. The pattern of the population of television characters is ______ the pattern of people in the real world
Ads making implicit claims that cannot be tested for the truth
The creation & formulas & & the social values of consumers
Action must build up
Different from
5. What are the 3 developmental maturities?
Text & television
Wikis
Cognitive & emotional & moral
Motivations & states & degree of identification
6. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Medical workers
Stereotypes
Conglomerate
World of Warcraft & $15 per month & an online game & most successful video game in the world
7. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Strong personal locus
65+ years of age
Intentional
Broadcasters to serve the public interest & convenience & and necessity
8. What is the long-term behavioral effect?
Long-term
Establish awareness of products & existence of products
Displacement of other activities
Localism
9. What are the four genres in the formula?
Viacom & CBS
Harder
Drama & comedy & romance & reality series
They are interactive
10. Describe fluctuation effects.
Crystalline intelligence
Opinions & beliefs & and values
Drama & comedy & romance & reality series
Temporary
11. What eliminated the legal barrier to competition across markets?
Influence of automatic bodily systems & beyond our conscious control
Viacom & CBS
Whites
Media deregulation
12. In order to become media literate in interactive media & what do we need to establish?
Horizontal & vertical & conglomerate
Opportunities vs addictions & goals
Localism
Field independency
13. Like media programming companies & advertising agencies are also...
Baseline & fluctuation
Concentrated
Horizontal & vertical & conglomerate
Focus on steps in the process
14. What is telescoping?
When you focus on the steps in the process
Easily noticable
More married women
Dramas and situation comedies
15. Give an example of the cognitive complexity of content
Temporary
Field independency
Print vs tv news
Male
16. The intended effects of ads include what?
The company that owns the platform also develops the games and distributes them
Easily noticable
The control of important institutions in the hads of all people
Establish awareness of products & existence of products
17. what happens in the media concentration?
A temporary effect
Drama & comedy & romance & reality series
Ownership rules are relaxed
Establish awareness of products & existence of products
18. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
The media can provide us with information
Crystalline intelligence
Antisocial vs prosocial
19. What was the biggest deal between any two media companies?
Explorers & socializers & achievers & controllers
Localism
Federal Communications Commission
Viacom & CBS
20. _______________ are societal changes that occur over a long period of time.
Field independency
Macro-level effects
During an exposure to a particular message
Always occurring
21. What socioeconomic status is more represented?
Baseline and fluctuation
Strong personal locus
Richer
Displacement of other activities
22. People who have a ________________ have more awareness of the effects process
Wikis
Being immersed so deeply into a task so they lose track of all time and place
Strong personal locus
More married women
23. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Field independency & type of intelligence & type of thinking & conceptual differentation
Recognize elements of the story
Cognitive
When whole segments of the population are ignored
24. Give an example of the cognitive complexity of content
Print vs tv news
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conflict
Telescoping
25. What marital status is more represented on tv?
Manifest and process
More married women
Male
Physiological
26. What marital status is more represented on tv?
A digital game player's focus on steps in the process
Dramas and situation comedies
Can be addictive
More married women
27. When does invisible stereotyping occur?
Stereotypes
Typical level of risk for an effect
When whole segments of the population are ignored
Shared commons & need for social networking & attraction of advertising support
28. Unintentional effects often occur when we are in a state of...
Federal Communications Commission
Drama & comedy & romance & reality series
Social and economic
Automaticy
29. The number of ads for _______________ increases each year
Explorers & socializers & achievers & controllers
Relates to the unconscious effects of advertising
Prescription drugs
Field independency
30. What is a belief that control of important institutions should be in the hands of many through decentralization?
Manifest effect
Localism
When game developers market their game code to other game developers
The company that owns the platform also develops the games and distributes them
31. Consumers use the formula to do what?
Media content
Manifest effect
Recognize elements of the story
Localism and efficiency
32. Name the two types of process effects?
Baseline & fluctuation
Media concentration
Flow
Media content
33. What occupation is more represented on tv?
Ads making implicit claims that cannot be tested for the truth
High paid
Baseline & fluctuation
Crystalline & fluid
34. What is a physiological effect?
Shared commons & need for social connection & & attraction of advertisers
Influence of automatic bodily systems & beyond our conscious control
High paid
Explorers & socializers & achievers & controllers
35. The internet is considered a viral spiral because it _________ innovation due to its network structure
When game developers market their game code to other game developers
Promotes
Media content
Male
36. If you cry during a film & you are experiencing what type of effect?
Emotional
Male
Easily noticable
Always occurring
37. When creating a new tv series & producers must work around various constraints. What are some constraints?
Ownership rules are relaxed
They eliminated the legal barrier to competition across markets
Positive because they are easy for viewers to recognize
The creation & formulas & & the social values of consumers
38. What age is more represented on tv?
Different from
3%
Telescoping
Younger age
39. Give an example of the content of messages
Vertical
State of mind & motivation & & degree of identification
Antisocial vs prosocial
Create successful products
40. What are the four cognitive abilities?
Flow
Field independency & type of intelligence & type of thinking & conceptual differentation
Condition audiences for repeat exposures
Process effects
41. What is tragedy used for?
Opportunities vs addictions & goals
To compare the tragic characters & make the audience feel better
Regulate
A digital game player's focus on steps in the process
42. Media ownership has big impact on...
Can be addictive
Media content
Vertical and lateral
They are interactive
43. What is the middleware market?
When game developers market their game code to other game developers
Pay for placement
Viacom & CBS
Dramas and situation comedies
44. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Always occurring
Small
They are interactive
45. what force competes against the ethnic of localism?
Field independency & type of intelligence & type of thinking & conceptual differentation
Determines a person's media exposure habits
Efficiency
Unintentional effects
46. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Conglomerate
Tragedy & mystery & action/horror
When fewer people control the media& there's a narrow range of voices
Long-term
47. What are the three parts of efficiency?
Emotional
Flow & telescoping
Concentration & consolidation & centralization
People share their work through open web sites
48. interactive media games are In what stage of development?
Penetration
Invisible & visible
Localism
Ownership rules are relaxed
49. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Simplistic and objectionable ways
Hawaiian word wikiwiki
Conservative
Temporary
50. What is the long-term behavioral effect?
Institutions
Displacement of other activities
Media concentration & media deregulation
Conglomerate