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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Unintentional effects often occur when we are in a state of...
Typical level of risk for an effect
Automaticy
Immediate and long-term
More likely to appear in comedies than dramas
2. Describe product claims?
Confusing to the audience
Regulate
Promotes
Automaticy
3. Media ownership has big impact on...
Media content
The typical level of risk for an effect
Determines a person's media exposure habits
Crystalline & fluid
4. What are the two types of intelligence?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Younger age
Crysalline and fluid
1950s
5. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
By medium & society
Conflict & climax & resolution
Attitudinal
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
6. What gender is more popular on tv?
Influences
Factual and social
Field independency & type of intelligence & type of thinking & conceptual differentation
Male
7. What are the three types of concentration?
Horizontal & vertical & conglomerate
Focus on steps in the process
Largest amount of knowledge
Small
8. What is the long-term emotional effect?
Fluid intelligence
Desensitization
More likely to appear in comedies than dramas
Intentional
9. What are the three types of concentration?
Try to solve the plot
Horizontal & vertical & conglomerate
Toilets & schools & video games & etc.
Immediate
10. What was the first form of media games?
Arcade games
Wikis
Conflict & climax & resolution
Toilets & schools & video games & etc.
11. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Conflict
Medical workers
Invisible & visible
12. according to the textbook & _____ are more likely to be represented in the television world than the real world.
People share their work through open web sites
The typical level of risk for an effect
They are interactive
African Americans
13. What government organization monitors tv and radio programming to determine if it is obscene or not?
Vertical and lateral
Media and personal
Localism and efficiency
Federal Communications Commission
14. What percent of a typical newspaper is advertising?
Long-term
Determines a person's media exposure habits
Social and economic
60%
15. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Explorers & socializers & achievers & controllers
Easily noticable
Small
They are interactive
16. In order to become media literate in interactive media & what do we need to establish?
Medical workers
Opportunities vs addictions & goals
Shared commons & need for social contact & attraction of advertisers
Different from
17. What are the three parts of efficiency?
People share their work through open web sites
Easily noticable
Concentration & consolidation & centralization
Conglomerate
18. when does immediate effects occur?
Developmental maturity & knowledge structures & media exposure habits
During an exposure to a particular message
Horizontal
Crystalline & fluid
19. What is the natural ability to distinguish the signal and the noise in any message?
Automaticy
Field independency
Unintentional effects
Websites that allow users to add & edit material
20. What are the two competing values?
Dramas and situation comedies
Localism and efficiency
Typical level of risk for an effect
Regulate
21. What are the two competing values?
Concentration & consolidation & centralization
Localism and efficiency
Conflict
People have control and control is decentralized
22. What are the three personal factors of fluctuation?
Motivations & states & degree of identification
Concentration
Tragedy & mystery & action/horror
Individuals and society
23. The video industry has 'a good deal of vertical integration'. What does this mean?
Immediate and long-term
6
The company that owns the platform also develops the games and distributes them
We keep asking for more products
24. What ethnicity is overrepresented on tv?
Manifest effect
Whites
1950s
65+ years of age
25. Popular criticism about advertising includes what?
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26. Playing interactive video games & particularly MMORPGs...
Prescription drugs
Crystalline intelligence
Media deregulation
Can be addictive
27. What is the ability to be creative?
Explorers & socializers & achievers & controllers
Relates to the unconscious effects of advertising
Fluid intelligence
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
28. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Vertical
Whites
An informed decision
Immediate and long-term
29. The three forces that have shaped the development of the interactive mass media
An attitudinal-type effect
State
Shared commons & need for social networking & attraction of advertising support
Always occurring
30. Describe manifest effects?
Manifest effect
Easily noticable
Media and personal
Simplistic and objectionable ways
31. Give an example of the content of messages
Emotional
Temporary
Antisocial vs prosocial
Field independency & type of intelligence & type of thinking & conceptual differentation
32. ________ are beneficial because they allow for the creation of collective knowledge
Happiness is found in having things
Whites
They eliminated the legal barrier to competition across markets
Wikis
33. Values that are reflected in entertainment messages include what?
We keep asking for more products
Younger age
Happiness is found in having things
Motivations & states & degree of identification
34. What are examples of baseline factors?
Niche audiences
Developmental maturity & knowledge structures & media exposure habits
Goals & drives
Attitudinal
35. Issues of concern regarding merger activity includes what?
Can be at risk & shaped by media & own life factors
Small
We keep asking for more products
Deregulation & change in content & lack of access
36. ________ are beneficial because they allow for the creation of collective knowledge
Establish awareness of products & existence of products
People have control and control is decentralized
Determines a person's media exposure habits
Wikis
37. Give an example of the cognitive complexity of content
Print vs tv news
Concentration
Cognitive
Broadcasters to serve the public interest & convenience & and necessity
38. What is flow?
Condition audiences for repeat exposures
Vertical and lateral
Being immersed deeply in a task that they lose track of time and place
When whole segments of the population are ignored
39. When a digital game has been designed well & it delivers an experience to players through what?
Antisocial vs prosocial
Immediate and long-term
Cognitive
Flow & telescoping
40. Describe fluctuation effects.
Deceptive
Temporary
Conceptual differentiation
Shared commons & need for social networking & attraction of advertising support
41. What is localism?
Happiness is found in having things
Manifest effect
The control of important institutions in the hads of all people
Promotes
42. The media can have long and short term effects on what?
Younger age
Institutions & society & individuals
A temporary effect
More likely to appear in comedies than dramas
43. What was significant about the Communications Act 1934?
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44. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Automaticy
A digital game player's focus on steps in the process
Shared commons & need for social connection & & attraction of advertisers
45. Many media effects are...
Intentional
Immediate and long-term
Stereotypes
Real world vs media world
46. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Telescoping
Medical workers
Conservative
Horizontal & vertical & conglomerate
47. What is baseline effects?
Concentration
Concentration & consolidation & centralization
Social and economic
Typical level of risk for an effect
48. What is a mystery?
Cognitive & emotional & moral
The typical level of risk for an effect
Easily noticable
Try to solve the plot
49. What is baseline effects?
Efficiency
Cultivation & reinforcement
Broadcasters to serve the public interest & convenience & and necessity
Typical level of risk for an effect
50. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Pay for placement
Can be at risk & shaped by media & own life factors
Deregulation & change in content & lack of access
Cognitive
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