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Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What is flow?
1980s & 1990s
Being immersed deeply in a task that they lose track of time and place
Manifest effect
Shared commons & need for social contact & attraction of advertisers

2. What ethnicity is overrepresented on tv?
Deregulation & change in content & lack of access
Whites
Crysalline and fluid
Penetration

3. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Typical level of risk for an event
Telescoping
Desensitization
The typical level of risk for an effect

4. What age is more represented on tv?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
More married women
Younger age
Determines a person's media exposure habits

5. What is the ability to memorize facts?
6
More likely to appear in comedies than dramas
Crystalline intelligence
Broadcasters to serve the public interest & convenience & and necessity

6. What gender is more popular on tv?
Largest amount of knowledge
Male
Social and economic
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

7. Playing interactive video games & particularly MMORPGs...
Happiness is found in having things
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Can be addictive
Regulate

8. What two types of information is cognitive made up of?
Attitudinal
Conglomerate
Factual and social
Whites

9. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Recognize elements of the story
Drama & comedy & romance & reality series
Flow
When game developers market their game code to other game developers

10. What is telescoping?
Condition audiences for repeat exposures
When you focus on the steps in the process
Websites that allow users to add & edit material
Simplistic and objectionable ways

11. If you cry during a film & you are experiencing what type of effect?
Emotional
Conflict & climax & resolution
Being immersed deeply in a task that they lose track of time and place
Crysalline and fluid

12. What marital status is more represented on tv?
Flow & telescoping
When you focus on the steps in the process
Being immersed so deeply into a task so they lose track of all time and place
More married women

13. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
When whole segments of the population are ignored
Being immersed deeply in a task that they lose track of time and place
A temporary effect

14. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Media concentration & media deregulation
Small
When you focus on the steps in the process
Emotional

15. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Recognize elements of the story
Deceptive
Flow & telescoping
Stereotypes

16. What is the natural ability to distinguish the singal and the noise in any message?
Websites that allow users to add & edit material
When game developers market their game code to other game developers
Field independency
Discrimination and poverty impacting their lives

17. what force competes against the ethnic of localism?
Institutions & society & individuals
3%
Efficiency
Niche audiences

18. Describe manifest effects?
Viacom & CBS
Easily noticable
Automaticy
People share their work through open web sites

19. to end up at the top of a Google search & a website must what?
60%
Localism
Pay for placement
They eliminated the legal barrier to competition across markets

20. In tv & gays are what?
Concentration & consolidation & centralization
The control of important institutions in the hads of all people
More likely to appear in comedies than dramas
Condition audiences for repeat exposures

21. There is a trend of ______________ of ownership in the media
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentration
Crystalline intelligence
Explorers & socializers & achievers & controllers

22. What does a cognitive-effect means?
The media can provide us with information
Emotional
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
1980s & 1990s

23. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Pay for placement
The media can provide us with information
A digital game player's focus on steps in the process

24. What are the four genres in the formula?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Toilets & schools & video games & etc.
Being immersed deeply in a task that they lose track of time and place
Drama & comedy & romance & reality series

25. Like other media & the internet is now mature enough to suffer from...
Typical level of risk for an effect
Concentration
Being immersed deeply in a task that they lose track of time and place
Focus on steps in the process

26. What eliminated the legal barrier to competition across markets?
Emotional
Media deregulation
Opportunities vs addictions & goals
Conceptual differentiation

27. What is a belief that control of important institutions should be in the hands of many through decentralization?
Temporary
6
Goals & drives
Localism

28. the rationale for regulation in broadcasting is based on what?
They eliminated the legal barrier to competition across markets
The company that owns the platform also develops the games and distributes them
Male
Public interest & prevention of monopolies & promoting diversity

29. what type of health patterns are there?
When game developers market their game code to other game developers
Deceptive
Confusing to the audience
Field independency

30. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Text & television
Conflict
Strong personal locus

31. What was the biggest deal between any two media companies?
Viacom & CBS
Cognitive & emotional & moral
They eliminated the legal barrier to competition across markets
Male

32. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Required broadcasters to serve the public's interest & convenience & & necessity
The media can provide us with information
Concentration & consolidation & centralization

33. What socioeconomic status is more represented?
Richer
Small
Factual and social
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

34. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Verbal violence
Vertical
Relates to the unconscious effects of advertising
Factual and social

35. Who does marketing target?
Strong personal locus
Crystalline & fluid
Deceptive
Niche audiences

36. What ethnicity is overrepresented on tv?
Whites
Required broadcasters to serve the public's interest & convenience & & necessity
To compare the tragic characters & make the audience feel better
Conservative

37. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
The typical level of risk for an effect
Cultivation & reinforcement
More likely to appear in comedies than dramas

38. Which type of violence is most prevalent on television?
Crystalline & fluid
Simplistic and objectionable ways
Developmental maturity & knowledge structures & media exposure habits
Verbal violence

39. People with the ___________________ learn the most from the media
Being immersed so deeply into a task so they lose track of all time and place
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Largest amount of knowledge
Stereotypes

40. What are characteristics that have shaped the development of interactive media?
Conceptual differentiation
Influences
Efficiency
Shared commons & need for social connection & & attraction of advertisers

41. Describe baseline effects.
Content of messages & context of portrayals & cognitive complexity of content
Emotional
Typical level of risk for an event
Typical level of risk for an effect

42. Describe product claims?
Confusing to the audience
Male
Crysalline and fluid
Media concentration

43. Long-term effects are ________ to notice than immediate effects.
Drama & comedy & romance & reality series
Harder
Media content
Conflict

44. The video industry has 'a good deal of vertical integration'. What does this mean?
Concentration
Opinions & beliefs & and values
The company that owns the platform also develops the games and distributes them
Flow

45. What percentage of video games earn a profit?
Relates to the unconscious effects of advertising
Ads making implicit claims that cannot be tested for the truth
Influences
3%

46. What are the two types of responsibilites in advertising?
Websites that allow users to add & edit material
Social and economic
Efficiency
Good vs evil

47. What are the two types of intelligence?
Conflict & climax & resolution
Crystalline & fluid
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
African Americans

48. The media can have long and short term effects on what?
Psychological & emotional & cognitive
Macro-level effects
Institutions & society & individuals
When you focus on the steps in the process

49. What government organization monitors tv and radio programming to determine if it is obscene or not?
A digital game player's focus on steps in the process
Always occurring
Federal Communications Commission
Conglomerate

50. What is the long-term emotional effect?
Desensitization
They eliminated the legal barrier to competition across markets
Field independency
Younger age

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Media Literacy

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