Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where does the term wiki come from?






2. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






3. What are the two types of thinking?






4. What was it when ownership rules were relaxed?






5. Which type of violence is most prevalent on television?






6. What socioeconomic status is more represented?






7. What is the most prevalent media effect?






8. What occupation is more represented on tv?






9. What is a baseline effect?






10. The intended effects of ads include what?






11. Like media programming companies & advertising agencies are also...






12. What are the two types of intelligence?






13. The internet is considered a viral spiral because it _________ innovation due to its network structure






14. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






15. What happens in the media deregulation?






16. when one media company buys smaller companies of the same type & what type of concentration is this?






17. When does invisible stereotyping occur?






18. What do megamergers result in?






19. Describe product claims?






20. What is subliminal advertising






21. According to the _______________ is the most challenging medium for telling stories






22. When creating a new tv series & producers must work around various constraints. What are some constraints?






23. What is localism?






24. What are the 3 subgenres of drama?






25. What are examples of baseline factors?






26. What are the 3 media factors in fluctuation?






27. What is the natural ability to distinguish the singal and the noise in any message?






28. What are the four types of niche audiences?






29. The internet is considered a viral spiral because it _________ innovation due to its network structure






30. When did megamergers become popular?






31. In order to become media literate in interactive media & what do we need to establish?






32. What are the three elements to a general story formula?






33. Describe baseline effects.






34. when does immediate effects occur?






35. What must happen during television before commercial break?






36. What percentage of video games earn a profit?






37. When does invisible stereotyping occur?






38. Like media programming companies & advertising agencies are also...






39. What are stereotypes on tv?






40. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






41. People who have a ________________ have more awareness of the effects process






42. What must happen during television before commercial break?






43. What is the long-term behavioral effect?






44. Who does marketing target?






45. Media ownership has big impact on...






46. When does a digital game player get deeply immersed in the game and loses all track of time and place?






47. What government organization monitors tv and radio programming to determine if it is obscene or not?






48. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






49. What is the middleware market?






50. What are some examples of where advertisements can be found?