SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
High paid
Dramas and situation comedies
Attitudinal
Ads making implicit claims that cannot be tested for the truth
2. What percentage of video games earn a profit?
Flow & telescoping
3%
When you focus on the steps in the process
Vertical
3. What is action/horror?
Concentration & consolidation & centralization
Localism
A temporary effect
Good vs evil
4. What are the 3 developmental maturities?
Telescoping
The media can provide us with information
Dramas and situation comedies
Cognitive & emotional & moral
5. In the formula & What are the 2 constraints?
By medium & society
Social and economic
1950s
Physiological
6. What is an effect that happens during exposure to the media messages?
Immediate
More likely to appear in comedies than dramas
Macro-level effects
Institutions
7. There is a trend of ______________ of ownership in the media
Concentration
They eliminated the legal barrier to competition across markets
Advertisers manipulating us into buying things we don't need
Shared commons & need for social networking & attraction of advertising support
8. Like media programming companies & advertising agencies are also...
Real world vs media world
Concentrated
Can be addictive
Relaxing regulations
9. People who have a ________________ have more awareness of the effects process
Explorers & socializers & achievers & controllers
Macro-level effects
Crystalline intelligence
Strong personal locus
10. What are the three parts of efficiency?
Cultivation & reinforcement
Psychological & emotional & cognitive
Concentration & consolidation & centralization
CEOs holding a greater concentration of power
11. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Efficiency
Explorers & socializers & achievers & controllers
Localism
65+ years of age
12. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Concentration
Print vs tv news
Wikis
13. when one media company buys smaller companies of the same type & what type of concentration is this?
Conflict & climax & resolution
Recognize elements of the story
Individuals and society
Horizontal
14. In tv & gays are what?
Flow & telescoping
Factual and social
Efficiency
More likely to appear in comedies than dramas
15. What are the two types of intelligence?
Different from
Baseline & fluctuation
Crystalline & fluid
Determines a person's media exposure habits
16. What is the natural ability to distinguish the signal and the noise in any message?
Explorers & socializers & achievers & controllers
Vertical
Field independency & type of intelligence & type of thinking & conceptual differentation
Field independency
17. Where does the term wiki come from?
Create successful products
Flow & telescoping
Hawaiian word wikiwiki
Text & television
18. What are the two timing factors?
Emotional
A digital game player's focus on steps in the process
Immediate and long-term
Discrimination and poverty impacting their lives
19. _______________ frequently occur when you are in a state of automaticity.
CEOs holding a greater concentration of power
Unintentional effects
Fluid intelligence
A temporary effect
20. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Unintentional effects
Opinions & beliefs & and values
60%
21. Values that are reflected in entertainment messages include what?
More married women
Happiness is found in having things
Localism
Try to solve the plot
22. What are the three elements to a general story formula?
Tragedy & mystery & action/horror
Conflict & climax & resolution
More likely to appear in comedies than dramas
The media can provide us with information
23. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Being immersed deeply in a task that they lose track of time and place
Manifest effect
Unintentional effects
24. Give an example of the content of messages
Easily noticable
Antisocial vs prosocial
Print vs tv news
Macro-level effects
25. Long-term effects are ________ to notice than immediate effects.
Harder
Temporary
Federal Communications Commission
Prescription drugs
26. When did megamergers become popular?
The control of important institutions in the hads of all people
1980s & 1990s
State of mind & motivation & & degree of identification
They are interactive
27. The media can have long and short term effects on what?
Opportunities vs addictions & goals
Institutions & society & individuals
High paid
Flow & telescoping
28. In order to appeal to audiences & most stories begin with what?
Many companies
By medium & society
Displacement of other activities
Conflict
29. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Intentional
Typical level of risk for an event
Physiological
30. What age is more represented on tv?
Simplistic and objectionable ways
Younger age
A digital game player's focus on steps in the process
Flow & telescoping
31. What is the way people group and classify things?
Federal Communications Commission
Easily noticable
Conceptual differentiation
Field independency & type of intelligence & type of thinking & conceptual differentation
32. What is our personal locus made up of?
Goals & drives
Condition audiences for repeat exposures
Websites that allow users to add & edit material
Verbal violence
33. What is fluctuation effect?
A temporary effect
Massively Multiplayer Online Role Playing Game
Individuals and society
Institutions
34. What government organization monitors tv and radio programming to determine if it is obscene or not?
High paid
Federal Communications Commission
Media content
Emotional
35. What was the biggest deal between any two media companies?
Viacom & CBS
Vertical
African Americans
Drama & comedy & romance & reality series
36. What does attitudinal effects create and shape?
Richer
Drama & comedy & romance & reality series
Opinions & beliefs & and values
Media content
37. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Conflict
Physiological
An informed decision
Media deregulation
38. Give an example of the content of messages
Individuals and society
Explorers & socializers & achievers & controllers
Antisocial vs prosocial
Macro-level effects
39. According to the _______________ is the most challenging medium for telling stories
Viacom & CBS
Text & television
Horizontal & vertical & conglomerate
Verbal violence
40. What does a cognitive-effect means?
Media and personal
The media can provide us with information
Flow
Field independency
41. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
We keep asking for more products
6
Simplistic and objectionable ways
Discrimination and poverty impacting their lives
42. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Flow & telescoping
When whole segments of the population are ignored
Baseline and fluctuation
43. Which type of violence is most prevalent on television?
Verbal violence
Concentration & consolidation & centralization
Wikis
More likely to appear in comedies than dramas
44. In what way (s) does advertising make us too materialistic?
We keep asking for more products
They eliminated the legal barrier to competition across markets
Shared commons & need for social contact & attraction of advertisers
To compare the tragic characters & make the audience feel better
45. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Manifest and process
Broadcasters to serve the public interest & convenience & and necessity
Positive because they are easy for viewers to recognize
46. What ethnicity is overrepresented on tv?
Real world vs media world
Goals & drives
Media deregulation
Whites
47. Long-term effects are ________ to notice than immediate effects.
Typical level of risk for an effect
Dramas and situation comedies
Telescoping
Harder
48. What is localism?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Explorers & socializers & achievers & controllers
Crystalline intelligence
The control of important institutions in the hads of all people
49. The number of ads for _______________ increases each year
Field independency
Prescription drugs
The control of important institutions in the hads of all people
During an exposure to a particular message
50. It is clear that the media is completely controlled by what?
Physiological
3%
Desensitization
Many companies