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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The business trend to consolidate has grown stronger than the government's impulse to...






2. What is the long-term emotional effect?






3. What are some examples of where advertisements can be found?






4. What is efficiency?

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5. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






6. Explain localism






7. What best reflects the effects the media has on us?






8. Consumers use the formula to do what?






9. The media can have long and short term effects on what?






10. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






11. Where does the term wiki come from?






12. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






13. It is clear that the media is completely controlled by what?






14. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






15. What is a wiki?






16. What are the two timing factors?






17. What is the most prevalent media effect?






18. Your _______ when you consume media content can alter your perception of and reaction to the content?






19. What does the term telescoping refer to?

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20. What are some fluctuation factors?






21. What is our personal locus made up of?






22. 'Bad' language in the media is what?






23. In what 6 ways is advertising deceptive?






24. What is fluctuation effect?






25. What did the Communications Act of 1934 require?






26. What is the natural ability to distinguish the signal and the noise in any message?






27. Give an example of the cognitive complexity of content






28. What are the two types of responsibilites in advertising?






29. What are the two types of factors in fluctuation?






30. What is the way people group and classify things?






31. What is the long-term behavioral effect?






32. what three forces shape the development of interactive media?






33. Many media effects are...






34. What percentage of video games earn a profit?






35. What are the 3 media factors in fluctuation?






36. Describe product claims?






37. What does localism serve the needs of?






38. What are the four cognitive abilities?






39. What are some examples of where advertisements can be found?






40. Describe fluctuation effects.






41. In order to appeal to audiences & most stories begin with what?






42. What percent of a typical newspaper is advertising?






43. What must happen during television before commercial break?






44. What are the two timing factors?






45. What are the four controversial content elements?






46. Unintentional effects often occur when we are in a state of...






47. What are the two main components in the demographics pattern?






48. What are the three parts of efficiency?






49. What is efficiency?

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50. The number of ads for _______________ increases each year