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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






2. ______ are the influences we experience constantly from our exposure to media messages?






3. what three forces shape the development of interactive media?






4. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






5. What is efficiency?

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6. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






7. Media ownership has big impact on...






8. What is Web 2.0?






9. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






10. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






11. The intended effects of ads include what?






12. What are the four genres in the formula?






13. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






14. What are the four cognitive abilities?






15. What are the two major effects from the telecommunications competition & deregulation act of 1996?






16. What is the process of flow?






17. Issues of concern regarding merger activity includes what?






18. What are characteristics that have shaped the development of interactive media?






19. _______________ frequently occur when you are in a state of automaticity.






20. When did megamergers become popular?






21. What is puffery?






22. Although African Americans are represented on television & portrayals rarely include....






23. What is the natural ability to distinguish the singal and the noise in any message?






24. Over time & the government has been _______________ with regard to who controls the media






25. In what 6 ways is advertising deceptive?






26. according to the textbook & which occupation is the most prevalent in the television world?






27. Every day & our baseline of media effects what?






28. What are the two major effects from the telecommunications competition & deregulation act of 1996?






29. What is a physiological effect?






30. What marital status is more represented on tv?






31. Creators use the formula to do what?






32. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






33. What does the term telescoping refer to?

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34. What does MMORPG stand for?






35. Describe baseline effects.






36. What are the three states of personal factors in fluctuation?






37. What do interactive games have the power to do?






38. What is a wiki?






39. _______________ are societal changes that occur over a long period of time.






40. What is fluctuation effect?






41. What are the two types of responsibilites in advertising?






42. What best reflects the effects the media has on us?






43. What are the two types of intelligence?






44. The three forces that have shaped the development of the interactive mass media






45. Unintentional effects often occur when we are in a state of...






46. What are the two main components in the demographics pattern?






47. What marital status is more represented on tv?






48. When does a digital game player get deeply immersed in the game and loses all track of time and place?






49. What happens in the media deregulation?






50. what three forces shape the development of interactive media?






Can you answer 50 questions in 15 minutes?



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