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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What socioeconomic status is more represented?
Richer
Massively Multiplayer Online Role Playing Game
Telescoping
Field independency & type of intelligence & type of thinking & conceptual differentation
2. what type of health patterns are there?
Deceptive
Opportunities vs addictions & goals
Developmental maturity & knowledge structures & media exposure habits
Telescoping
3. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Opportunities vs addictions & goals
CEOs holding a greater concentration of power
Opinions & beliefs & and values
4. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
The typical level of risk for an effect
Ownership rules are relaxed
To compare the tragic characters & make the audience feel better
5. What does a cognitive-effect means?
3%
Penetration
Conceptual differentiation
The media can provide us with information
6. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Print vs tv news
The media can provide us with information
Immediate
7. When did megamergers become popular?
Tragedy & mystery & action/horror
Shared commons & need for social contact & attraction of advertisers
1980s & 1990s
Male
8. Playing interactive video games & particularly MMORPGs...
Can be addictive
Institutions
Localism
Individuals and society
9. What are the two types of responsibilites in advertising?
Social and economic
Relaxing regulations
3%
During an exposure to a particular message
10. what happens in the media concentration?
Media concentration & media deregulation
Explorers & socializers & achievers & controllers
Ownership rules are relaxed
Conflict
11. What is an effect that happens during exposure to the media messages?
African Americans
Print vs tv news
Immediate
Real world vs media world
12. What is the way people group and classify things?
Conceptual differentiation
Institutions & society & individuals
Condition audiences for repeat exposures
Tragedy & mystery & action/horror
13. interactive media games are In what stage of development?
People share their work through open web sites
Intentional
Penetration
The media can provide us with information
14. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Field independency
Small
Individuals and society
Shared commons & need for social connection & & attraction of advertisers
15. What is the ability to memorize facts?
Concentrated
Motivations & states & degree of identification
When whole segments of the population are ignored
Crystalline intelligence
16. What did the Communications Act of 1934 require?
Immediate
The creation & formulas & & the social values of consumers
Broadcasters to serve the public interest & convenience & and necessity
We keep asking for more products
17. interactive media games are In what stage of development?
Hawaiian word wikiwiki
During an exposure to a particular message
Penetration
Manifest effect
18. What age is more represented on tv?
Younger age
Text & television
Field independency & type of intelligence & type of thinking & conceptual differentation
CEOs holding a greater concentration of power
19. What percent of a typical newspaper is advertising?
60%
Media content
Stereotypes
CEOs holding a greater concentration of power
20. The media can have long and short term effects on what?
To compare the tragic characters & make the audience feel better
Harder
Determines a person's media exposure habits
Institutions & society & individuals
21. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
The company that owns the platform also develops the games and distributes them
Medical workers
Localism
We keep asking for more products
22. What is efficiency?
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23. _______________ frequently occur when you are in a state of automaticity.
Intentional
Ownership rules are relaxed
Vertical
Unintentional effects
24. What is the way people group and classify things?
Conceptual differentiation
Drama & comedy & romance & reality series
Dramas and situation comedies
Real world vs media world
25. What are the two main forms of stereotyping?
Relaxing regulations
Hawaiian word wikiwiki
Invisible & visible
The typical level of risk for an effect
26. What do megamergers result in?
CEOs holding a greater concentration of power
Manifest effect
We keep asking for more products
Vertical
27. There is a trend of ______________ of ownership in the media
Concentration
More likely to appear in comedies than dramas
Concentration & consolidation & centralization
A temporary effect
28. What socioeconomic status is more represented?
Typical level of risk for an effect
60%
Richer
Pay for placement
29. What is subliminal advertising
Relates to the unconscious effects of advertising
Individuals and society
Psychological & emotional & cognitive
Automaticy
30. What is a baseline effect?
Viacom & CBS
The typical level of risk for an effect
State of mind & motivation & & degree of identification
When fewer people control the media& there's a narrow range of voices
31. What are the two types of intelligence?
Conflict & climax & resolution
Media and personal
Manifest and process
Crysalline and fluid
32. What percentage of video games earn a profit?
By medium & society
Cognitive
3%
Influences
33. Give an example of the cognitive complexity of content
Desensitization
Print vs tv news
Small
Broadcasters to serve the public interest & convenience & and necessity
34. According to the _______________ is the most challenging medium for telling stories
State of mind & motivation & & degree of identification
Create successful products
Institutions & society & individuals
Text & television
35. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Physiological
Cognitive
65+ years of age
Vertical and lateral
36. In order to appeal to audiences & most stories begin with what?
Small
Conflict
Shared commons & need for social contact & attraction of advertisers
Conceptual differentiation
37. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Conglomerate
Shared commons & need for social connection & & attraction of advertisers
Tragedy & mystery & action/horror
Media concentration & media deregulation
38. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Concentration & consolidation & centralization
Determines a person's media exposure habits
Harder
39. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Recognize elements of the story
Vertical
We keep asking for more products
Explorers & socializers & achievers & controllers
40. What two types of information is cognitive made up of?
Factual and social
Niche audiences
Horizontal
Explorers & socializers & achievers & controllers
41. What are the three states of personal factors in fluctuation?
Required broadcasters to serve the public's interest & convenience & & necessity
1950s
Psychological & emotional & cognitive
Small
42. What is a mystery?
Unintentional effects
Try to solve the plot
Shared commons & need for social networking & attraction of advertising support
Vertical and lateral
43. Explain localism
Arcade games
People have control and control is decentralized
Efficiency
Manifest and process
44. Give an example of the content of messages
They are interactive
Try to solve the plot
Antisocial vs prosocial
Create successful products
45. 'Bad' language in the media is what?
Institutions & society & individuals
Relates to the unconscious effects of advertising
Create successful products
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
46. Playing interactive video games & particularly MMORPGs...
When fewer people control the media& there's a narrow range of voices
Concentrated
Can be addictive
Manifest effect
47. What is the long-term emotional effect?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Physiological
During an exposure to a particular message
Desensitization
48. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Sex & violence & language & sexual orientation
State
Ads making implicit claims that cannot be tested for the truth
Conservative
49. What government organization monitors tv and radio programming to determine if it is obscene or not?
Conservative
Try to solve the plot
Flow & telescoping
Federal Communications Commission
50. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Can be addictive
Process effects
Strong personal locus
Stereotypes