Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Describe manifest effects?
Easily noticable
Field independency
Institutions
Emotional

2. to end up at the top of a Google search & a website must what?
Text & television
Advertisers manipulating us into buying things we don't need
A temporary effect
Pay for placement

3. What do megamergers result in?
State of mind & motivation & & degree of identification
CEOs holding a greater concentration of power
Strong personal locus
Media concentration & media deregulation

4. Describe fluctuation effects.
Create successful products
They eliminated the legal barrier to competition across markets
The creation & formulas & & the social values of consumers
Temporary

5. What is baseline effects?
High paid
Typical level of risk for an effect
During an exposure to a particular message
Conceptual differentiation

6. What is the most prevalent media effect?
Immediate and long-term
Factual and social
We keep asking for more products
Cognitive

7. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
High paid
To compare the tragic characters & make the audience feel better
The creation & formulas & & the social values of consumers

8. When does visible stereotyping occur?
Simplistic and objectionable ways
African Americans
60%
The creation & formulas & & the social values of consumers

9. What socioeconomic status is more represented?
Crystalline & fluid
Concentration & consolidation & centralization
Richer
Ads making implicit claims that cannot be tested for the truth

10. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Flow & telescoping
Dramas and situation comedies
Relaxing regulations
65+ years of age

11. What is flow?
An attitudinal-type effect
Being immersed deeply in a task that they lose track of time and place
Typical level of risk for an effect
Simplistic and objectionable ways

12. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Viacom & CBS
Psychological & emotional & cognitive
Media concentration & media deregulation

13. What are examples of baseline factors?
During an exposure to a particular message
Concentration & consolidation & centralization
3%
Developmental maturity & knowledge structures & media exposure habits

14. What do media exposure habits focus its attention on?
Real world vs media world
Shared commons & need for social contact & attraction of advertisers
Richer
Media and messages

15. Describe manifest effects?
Easily noticable
Being immersed so deeply into a task so they lose track of all time and place
Manifest and process
Try to solve the plot

16. In order to appeal to audiences & most stories begin with what?
When whole segments of the population are ignored
Content of messages & context of portrayals & cognitive complexity of content
Conflict
Penetration

17. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Cognitive
Dramas and situation comedies
Developmental maturity & knowledge structures & media exposure habits

18. In what way (s) does advertising make us too materialistic?
Public interest & prevention of monopolies & promoting diversity
Institutions & society & individuals
Long-term
We keep asking for more products

19. When creating a new tv series & producers must work around various constraints. What are some constraints?
When game developers market their game code to other game developers
Harder
The creation & formulas & & the social values of consumers
Easily noticable

20. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Immediate
Different from
Niche audiences
6

21. Issues of concern regarding merger activity includes what?
State
Content of messages & context of portrayals & cognitive complexity of content
Massively Multiplayer Online Role Playing Game
Deregulation & change in content & lack of access

22. What is a belief that control of important institutions should be in the hands of many through decentralization?
Media content
Localism
Cultivation & reinforcement
An informed decision

23. Consumers use the formula to do what?
Recognize elements of the story
Determines a person's media exposure habits
Small
Immediate

24. When did the innovation stage for interactive media games begin?
1950s
Condition audiences for repeat exposures
Conservative
They eliminated the legal barrier to competition across markets

25. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
Efficiency
Deregulation & change in content & lack of access
Automaticy

26. The three forces that have shaped the development of the interactive mass media
Desensitization
Shared commons & need for social networking & attraction of advertising support
Telescoping
An attitudinal-type effect

27. What is the natural ability to distinguish the singal and the noise in any message?
65+ years of age
Cultivation & reinforcement
Field independency
By medium & society

28. What is a baseline effect?
Typical level of risk for an event
Temporary
The typical level of risk for an effect
Physiological

29. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Deceptive
Small
Media and personal
Telescoping

30. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Being immersed deeply in a task that they lose track of time and place
Immediate and long-term
Shared commons & need for social connection & & attraction of advertisers

31. What is telescoping?
Focus on steps in the process
Psychological & emotional & cognitive
Institutions
Condition audiences for repeat exposures

32. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Deceptive
High paid
Manifest effect
We keep asking for more products

33. Who does marketing target?
Displacement of other activities
Print vs tv news
Media and messages
Niche audiences

34. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Strong personal locus
The typical level of risk for an effect
Attitudinal
Vertical and lateral

35. What gender is more popular on tv?
Ownership rules are relaxed
Male
Sex & violence & language & sexual orientation
Media concentration & media deregulation

36. What are the three elements to a general story formula?
The typical level of risk for an effect
60%
Crysalline and fluid
Conflict & climax & resolution

37. Unintentional effects often occur when we are in a state of...
Cultivation & reinforcement
Immediate and long-term
Concentration & consolidation & centralization
Automaticy

38. What ethnicity is overrepresented on tv?
More likely to appear in comedies than dramas
Concentration
Whites
Developmental maturity & knowledge structures & media exposure habits

39. What are the two timing factors?
A digital game player's focus on steps in the process
Action must build up
Confusing to the audience
Immediate and long-term

40. What government organization monitors tv and radio programming to determine if it is obscene or not?
Media concentration
Federal Communications Commission
World of Warcraft & $15 per month & an online game & most successful video game in the world
Different from

41. Give an example of the content of messages
Relates to the unconscious effects of advertising
Vertical
Penetration
Antisocial vs prosocial

42. In the formula & What are the 2 constraints?
When fewer people control the media& there's a narrow range of voices
Verbal violence
By medium & society
Richer

43. In tv & gays are what?
Good vs evil
Opinions & beliefs & and values
Localism
More likely to appear in comedies than dramas

44. The media can have long and short term effects on what?
Institutions & society & individuals
Focus on steps in the process
Different from
Social and economic

45. What is the natural ability to distinguish the signal and the noise in any message?
Advertisers manipulating us into buying things we don't need
Simplistic and objectionable ways
To compare the tragic characters & make the audience feel better
Field independency

46. What is subliminal advertising
Confusing to the audience
Relates to the unconscious effects of advertising
Psychological & emotional & cognitive
We keep asking for more products

47. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Broadcasters to serve the public interest & convenience & and necessity
More married women
A temporary effect

48. What are the two competing values?
Determines a person's media exposure habits
Localism and efficiency
Displacement of other activities
Relates to the unconscious effects of advertising

49. What do media exposure habits focus its attention on?
Influence of automatic bodily systems & beyond our conscious control
Cognitive
Media and messages
Regulate

50. Explain localism
Cultivation & reinforcement
People have control and control is decentralized
Desensitization
Largest amount of knowledge