Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the four genres in the formula?






2. What is subliminal advertising






3. Media ownership has big impact on...






4. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






5. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






6. What do megamergers result in?






7. What are the two types of media effects?






8. A macro-type media effect refers to what?






9. What was it when ownership rules were relaxed?






10. What are the four cognitive abilities?






11. Describe baseline effects.






12. What does a cognitive-effect means?






13. What are the three parts of efficiency?






14. The pattern of the population of television characters is ______ the pattern of people in the real world






15. In order to appeal to audiences & most stories begin with what?






16. In what 6 ways is advertising deceptive?






17. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






18. What are the three states of personal factors in fluctuation?






19. What do interactive games have the power to do?






20. according to the textbook & _____ are more likely to be represented in the television world than the real world.






21. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






22. What percent of a typical newspaper is advertising?






23. Popular criticism about advertising includes what?


24. Give an example of the content of messages






25. Although African Americans are represented on television & portrayals rarely include....






26. What is flow?






27. What is the way people group and classify things?






28. Describe manifest effects?






29. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






30. What are some fluctuation factors?






31. What are the three types of concentration?






32. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






33. What is the natural ability to distinguish the singal and the noise in any message?






34. What are the two competing values?






35. What is efficiency?


36. Creators use the formula to do what?






37. What best reflects the effects the media has on us?






38. What must happen during television before commercial break?






39. What are the two types of responsibilites in advertising?






40. Which type of violence is most prevalent on television?






41. Describe product claims?






42. Issues of concern regarding merger activity includes what?






43. What does localism serve the needs of?






44. what force competes against the ethnic of localism?






45. What does the term telescoping refer to?


46. Unintentional effects often occur when we are in a state of...






47. What are some examples of where advertisements can be found?






48. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






49. What did the Communications Act of 1934 require?






50. The number of ads for _______________ increases each year