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Media Literacy

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What age is more represented on tv?

2. Issues of concern regarding merger activity includes what?

3. ______ are the influences we experience constantly from our exposure to media messages?

4. What is a wiki?

5. ________ are beneficial because they allow for the creation of collective knowledge

6. What socioeconomic status is more represented?

7. Every day & our baseline of media effects what?

8. What are the three personal factors of fluctuation?

9. according to the textbook & which occupation is the most prevalent in the television world?

10. The media can have long and short term effects on what?

11. What are stereotypes on tv?

12. Like other media & the internet is now mature enough to suffer from...

13. The pattern of the population of television characters is ______ the pattern of people in the real world

14. Explain localism

15. What are the three types of concentration?

16. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?

17. Over time & the government has been _______________ with regard to who controls the media

18. What is the process of flow?

19. What does attitudinal effects create and shape?

20. the rationale for regulation in broadcasting is based on what?

21. Who does marketing target?

22. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.

23. Describe baseline effects.

24. What are the three elements to a general story formula?

25. If you cry during a film & you are experiencing what type of effect?

26. What is the way people group and classify things?

27. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character

28. What is the long-term behavioral effect?

29. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?

30. What is the natural ability to distinguish the signal and the noise in any message?

31. The three forces that have shaped the development of the interactive mass media

32. 'Bad' language in the media is what?

33. What are the two types of intelligence?

34. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th

35. When a digital game has been designed well & it delivers an experience to players through what?

36. Give an example of the content of messages

37. According to the _______________ is the most challenging medium for telling stories

38. What are some examples of where advertisements can be found?

39. What percent of a typical newspaper is advertising?

40. Which type of violence is most prevalent on television?

41. What best reflects the effects the media has on us?

42. When did megamergers become popular?

43. Playing interactive video games & particularly MMORPGs...

44. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?

45. Consumers use the formula to do what?

46. according to the textbook & _____ are more likely to be represented in the television world than the real world.

47. What is localism?

48. Media ownership has big impact on...

49. What is WOW?

50. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?