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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does a cognitive-effect means?
Prescription drugs
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
State
The media can provide us with information
2. What are the four types of niche audiences?
Niche audiences
Shared commons & need for social contact & attraction of advertisers
Explorers & socializers & achievers & controllers
Concentrated
3. What are the three parts of efficiency?
When you focus on the steps in the process
Concentration & consolidation & centralization
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
State of mind & motivation & & degree of identification
4. What are the six main criticisms of advertising?
Can be at risk & shaped by media & own life factors
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Conflict
Concentrated
5. when one media company buys smaller companies of the same type & what type of concentration is this?
Promotes
Field independency
Horizontal & vertical & conglomerate
Horizontal
6. What is a mystery?
Physiological
Medical workers
Try to solve the plot
More likely to appear in comedies than dramas
7. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Broadcasters to serve the public interest & convenience & and necessity
Influences
Flow & telescoping
8. What are the six baseline influencing factors?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Field independency
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Baseline & fluctuation
9. People with the ___________________ learn the most from the media
Largest amount of knowledge
Influence of automatic bodily systems & beyond our conscious control
Media concentration
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
10. Over time & the government has been _______________ with regard to who controls the media
Deregulation & change in content & lack of access
1950s
Relaxing regulations
They eliminated the legal barrier to competition across markets
11. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Deregulation & change in content & lack of access
Immediate and long-term
Media deregulation
Conglomerate
12. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
1980s & 1990s
Text & television
Automaticy
Small
13. What are the three parts of efficiency?
CEOs holding a greater concentration of power
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Concentration & consolidation & centralization
Male
14. Describe manifest effects?
Attitudinal
They are interactive
Easily noticable
Localism and efficiency
15. Your _______ when you consume media content can alter your perception of and reaction to the content?
Crystalline intelligence
Social and economic
When you focus on the steps in the process
State
16. People who have a ________________ have more awareness of the effects process
Strong personal locus
Regulate
Conflict & climax & resolution
Toilets & schools & video games & etc.
17. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Institutions & society & individuals
Temporary
Intentional
18. In order to appeal to audiences & most stories begin with what?
Promotes
Conflict
People share their work through open web sites
Viacom & CBS
19. What is telescoping?
Invisible & visible
When you focus on the steps in the process
3%
Developmental maturity & knowledge structures & media exposure habits
20. What are examples of baseline factors?
Conglomerate
Developmental maturity & knowledge structures & media exposure habits
Massively Multiplayer Online Role Playing Game
An attitudinal-type effect
21. What are the two main forms of stereotyping?
State
Cognitive
Invisible & visible
Shared commons & need for social networking & attraction of advertising support
22. What is flow?
Concentration
Being immersed deeply in a task that they lose track of time and place
Media and personal
Fluid intelligence
23. What are the two types of intelligence?
6
Crysalline and fluid
Deceptive
More likely to appear in comedies than dramas
24. What gender is more popular on tv?
Flow & telescoping
Typical level of risk for an event
Stereotypes
Male
25. what three forces shape the development of interactive media?
Field independency & type of intelligence & type of thinking & conceptual differentiation
The company that owns the platform also develops the games and distributes them
Shared commons & need for social contact & attraction of advertisers
Different from
26. The media can have long and short term effects on what?
Typical level of risk for an event
Deceptive
Institutions & society & individuals
Flow
27. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
A digital game player's focus on steps in the process
Wikis
High paid
28. What is Web 2.0?
People have control and control is decentralized
Immediate and long-term
More married women
People share their work through open web sites
29. Who does marketing target?
Conglomerate
Print vs tv news
Penetration
Niche audiences
30. What is a baseline effect?
State
When you focus on the steps in the process
The typical level of risk for an effect
Psychological & emotional & cognitive
31. when does immediate effects occur?
During an exposure to a particular message
Psychological & emotional & cognitive
Developmental maturity & knowledge structures & media exposure habits
Media concentration & media deregulation
32. What marital status is more represented on tv?
Always occurring
More married women
Long-term
Shared commons & need for social contact & attraction of advertisers
33. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Displacement of other activities
Being immersed so deeply into a task so they lose track of all time and place
When you focus on the steps in the process
34. What is puffery?
Penetration
When you focus on the steps in the process
Ads making implicit claims that cannot be tested for the truth
Viacom & CBS
35. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Automaticy
Wikis
State of mind & motivation & & degree of identification
36. Give an example of the cognitive complexity of content
Print vs tv news
Simplistic and objectionable ways
Media and personal
The company that owns the platform also develops the games and distributes them
37. What is an effect that happens during exposure to the media messages?
State
Baseline & fluctuation
Immediate
Horizontal & vertical & conglomerate
38. Popular criticism about advertising includes what?
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39. What is tragedy used for?
Hawaiian word wikiwiki
World of Warcraft & $15 per month & an online game & most successful video game in the world
Flow
To compare the tragic characters & make the audience feel better
40. What marital status is more represented on tv?
More married women
Typical level of risk for an effect
A digital game player's focus on steps in the process
Concentration & consolidation & centralization
41. What are the two types of intelligence?
Manifest effect
Field independency & type of intelligence & type of thinking & conceptual differentiation
Localism
Crystalline & fluid
42. What was the biggest deal between any two media companies?
Viacom & CBS
Vertical and lateral
A temporary effect
Dramas and situation comedies
43. What do media exposure habits focus its attention on?
Explorers & socializers & achievers & controllers
Shared commons & need for social contact & attraction of advertisers
Media and messages
Efficiency
44. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Confusing to the audience
Automaticy
Niche audiences
Emotional
45. what types of audiences have marketers of digital games identified as?
65+ years of age
Arcade games
60%
Explorers & socializers & achievers & controllers
46. Describe baseline effects.
Pay for placement
Fluid intelligence
Field independency & type of intelligence & type of thinking & conceptual differentation
Typical level of risk for an event
47. What are the four cognitive abilities?
Process effects
Field independency & type of intelligence & type of thinking & conceptual differentiation
A temporary effect
Content of messages & context of portrayals & cognitive complexity of content
48. What is a wiki?
Institutions & society & individuals
Condition audiences for repeat exposures
Websites that allow users to add & edit material
Being immersed deeply in a task that they lose track of time and place
49. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Baseline & fluctuation
Largest amount of knowledge
The creation & formulas & & the social values of consumers
50. Like media programming companies & advertising agencies are also...
Concentrated
Explorers & socializers & achievers & controllers
An informed decision
Ads making implicit claims that cannot be tested for the truth