Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is subliminal advertising






2. People with the ___________________ learn the most from the media






3. Describe product claims?






4. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






5. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






6. _______________ are societal changes that occur over a long period of time.






7. What are the two types of intelligence?






8. Who does marketing target?






9. What are some examples of where advertisements can be found?






10. Describe baseline effects.






11. Over time & the government has been _______________ with regard to who controls the media






12. What are the two types of thinking?






13. What are the 3 media factors in fluctuation?






14. Give an example of the cognitive complexity of content






15. Although African Americans are represented on television & portrayals rarely include....






16. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






17. What is the natural ability to distinguish the signal and the noise in any message?






18. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






19. What was it when ownership rules were relaxed?






20. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






21. What did the Communications Act of 1934 require?






22. what happens in the media concentration?






23. what three forces shape the development of interactive media?






24. Describe manifest effects?






25. The number of ads for _______________ increases each year






26. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






27. What are the three parts of efficiency?






28. What was the first form of media games?






29. In order to become media literate in interactive media & what do we need to establish?






30. What are the four cognitive abilities?






31. Long-term effects are ________ to notice than immediate effects.






32. What are the two types of responsibilites in advertising?






33. What is a physiological effect?






34. What is a wiki?






35. What is a baseline effect?






36. What is a mystery?






37. What does the term telescoping refer to?

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38. What gender is more popular on tv?






39. When did megamergers become popular?






40. What are some fluctuation factors?






41. Name the two types of process effects?






42. What is telescoping?






43. What are the six main criticisms of advertising?






44. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






45. What is telescoping?






46. The media can have long and short term effects on what?






47. What socioeconomic status is more represented?






48. What do media exposure habits focus its attention on?






49. Creators use the formula to do what?






50. What are the two types of thinking?