Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Medical workers
Condition audiences for repeat exposures
Attitudinal
Shared commons & need for social contact & attraction of advertisers

2. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Concentration & consolidation & centralization
An informed decision
Conceptual differentiation
When game developers market their game code to other game developers

3. 'Bad' language in the media is what?
Manifest and process
Baseline & fluctuation
Broadcasters to serve the public interest & convenience & and necessity
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

4. What gender is more popular on tv?
Male
Explorers & socializers & achievers & controllers
Public interest & prevention of monopolies & promoting diversity
Being immersed so deeply into a task so they lose track of all time and place

5. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Emotional
Media concentration & media deregulation
Intentional
1950s

6. What government organization monitors tv and radio programming to determine if it is obscene or not?
Flow & telescoping
Federal Communications Commission
Websites that allow users to add & edit material
Create successful products

7. When did megamergers become popular?
1980s & 1990s
Sex & violence & language & sexual orientation
Vertical
Explorers & socializers & achievers & controllers

8. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Print vs tv news
Efficiency
Action must build up

9. In order to become media literate in interactive media & what do we need to establish?
Manifest and process
Opportunities vs addictions & goals
Required broadcasters to serve the public's interest & convenience & & necessity
Process effects

10. Values that are reflected in entertainment messages include what?
Action must build up
Social and economic
Automaticy
Happiness is found in having things

11. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Social and economic
Individuals and society
Cognitive

12. What is the ability to memorize facts?
Antisocial vs prosocial
Viacom & CBS
Process effects
Crystalline intelligence

13. 'Bad' language in the media is what?
Drama & comedy & romance & reality series
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Typical level of risk for an event
More likely to appear in comedies than dramas

14. In the formula & What are the 2 constraints?
Regulate
Macro-level effects
Developmental maturity & knowledge structures & media exposure habits
By medium & society

15. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Institutions & society & individuals
Happiness is found in having things
Horizontal & vertical & conglomerate

16. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Invisible & visible
Conservative
Opinions & beliefs & and values
Field independency

17. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
To compare the tragic characters & make the audience feel better
Long-term
Media concentration & media deregulation
Fluid intelligence

18. What was significant about the Communications Act 1934?

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19. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Media deregulation
Social and economic
Pay for placement

20. When creating a new tv series & producers must work around various constraints. What are some constraints?
Immediate
The creation & formulas & & the social values of consumers
Advertisers manipulating us into buying things we don't need
Positive because they are easy for viewers to recognize

21. What is telescoping?
Explorers & socializers & achievers & controllers
Concentration
Telescoping
When you focus on the steps in the process

22. What is the process of flow?
Public interest & prevention of monopolies & promoting diversity
Advertisers manipulating us into buying things we don't need
Being immersed so deeply into a task so they lose track of all time and place
Efficiency

23. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Typical level of risk for an event
Establish awareness of products & existence of products
People share their work through open web sites
An attitudinal-type effect

24. Where does the term wiki come from?
65+ years of age
Largest amount of knowledge
Baseline and fluctuation
Hawaiian word wikiwiki

25. The three forces that have shaped the development of the interactive mass media
Manifest effect
Shared commons & need for social networking & attraction of advertising support
Media concentration & media deregulation
Dramas and situation comedies

26. What are the two timing factors?
Immediate and long-term
Many companies
More married women
Ownership rules are relaxed

27. Popular criticism about advertising includes what?

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28. The pattern of the population of television characters is ______ the pattern of people in the real world
Toilets & schools & video games & etc.
Different from
Unintentional effects
Opinions & beliefs & and values

29. What are the three types of concentration?
Confusing to the audience
Media concentration & media deregulation
Content of messages & context of portrayals & cognitive complexity of content
Horizontal & vertical & conglomerate

30. Give an example of the content of messages
Displacement of other activities
Antisocial vs prosocial
When game developers market their game code to other game developers
Individuals and society

31. What is a mystery?
Deceptive
Media concentration
Field independency & type of intelligence & type of thinking & conceptual differentation
Try to solve the plot

32. What is flow?
Fluid intelligence
Shared commons & need for social connection & & attraction of advertisers
Being immersed deeply in a task that they lose track of time and place
Process effects

33. What is puffery?
Explorers & socializers & achievers & controllers
Stereotypes
Antisocial vs prosocial
Ads making implicit claims that cannot be tested for the truth

34. What are the three parts of efficiency?
Manifest and process
Concentration & consolidation & centralization
Concentration
Being immersed deeply in a task that they lose track of time and place

35. Issues of concern regarding merger activity includes what?
Conglomerate
Deregulation & change in content & lack of access
Factual and social
By medium & society

36. What occupation is more represented on tv?
The creation & formulas & & the social values of consumers
High paid
Concentration & consolidation & centralization
Opinions & beliefs & and values

37. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Conglomerate
Explorers & socializers & achievers & controllers
Broadcasters to serve the public interest & convenience & and necessity

38. What do megamergers result in?
Individuals and society
Conflict & climax & resolution
Action must build up
CEOs holding a greater concentration of power

39. When a digital game has been designed well & it delivers an experience to players through what?
Positive because they are easy for viewers to recognize
Condition audiences for repeat exposures
Flow & telescoping
Psychological & emotional & cognitive

40. What are the four cognitive abilities?
Media and personal
Influence of automatic bodily systems & beyond our conscious control
More married women
Field independency & type of intelligence & type of thinking & conceptual differentiation

41. What are the three personal factors of fluctuation?
Motivations & states & degree of identification
Influences
Cognitive
Try to solve the plot

42. What is the middleware market?
We keep asking for more products
When game developers market their game code to other game developers
Media concentration & media deregulation
When you focus on the steps in the process

43. What are the two types of media effects?
Crysalline and fluid
Manifest and process
Emotional
Long-term

44. The pattern of the population of television characters is ______ the pattern of people in the real world
Largest amount of knowledge
Different from
Small
1980s & 1990s

45. What is telescoping?
Broadcasters to serve the public interest & convenience & and necessity
Vertical and lateral
Determines a person's media exposure habits
Focus on steps in the process

46. What is fluctuation effect?
Condition audiences for repeat exposures
Emotional
Deregulation & change in content & lack of access
A temporary effect

47. What socioeconomic status is more represented?
Immediate and long-term
Influence of automatic bodily systems & beyond our conscious control
Deceptive
Richer

48. What is puffery?
Horizontal & vertical & conglomerate
Efficiency
Ads making implicit claims that cannot be tested for the truth
Strong personal locus

49. What is the ability to memorize facts?
Establish awareness of products & existence of products
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Opportunities vs addictions & goals
Crystalline intelligence

50. What are the three elements to a general story formula?
Conflict & climax & resolution
Physiological
Wikis
Public interest & prevention of monopolies & promoting diversity