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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Values that are reflected in entertainment messages include what?
Conservative
Ownership rules are relaxed
Happiness is found in having things
A digital game player's focus on steps in the process
2. what type of health patterns are there?
Happiness is found in having things
Deceptive
More likely to appear in comedies than dramas
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
3. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Deceptive
Field independency & type of intelligence & type of thinking & conceptual differentiation
Telescoping
Attitudinal
4. Explain localism
They are interactive
Cognitive
Temporary
People have control and control is decentralized
5. The intended effects of ads include what?
Real world vs media world
Determines a person's media exposure habits
Establish awareness of products & existence of products
Dramas and situation comedies
6. Media ownership has big impact on...
Media content
Macro-level effects
Field independency
Drama & comedy & romance & reality series
7. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
The company that owns the platform also develops the games and distributes them
Concentration & consolidation & centralization
Macro-level effects
8. What are stereotypes on tv?
When whole segments of the population are ignored
Positive because they are easy for viewers to recognize
They eliminated the legal barrier to competition across markets
Many companies
9. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
A digital game player's focus on steps in the process
Always occurring
Factual and social
10. What are examples of baseline factors?
Institutions & society & individuals
Developmental maturity & knowledge structures & media exposure habits
Flow & telescoping
Media concentration
11. What does the personal locus do?
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12. What is fluctuation effect?
A temporary effect
Physiological
Advertisers manipulating us into buying things we don't need
More married women
13. according to the textbook & _____ are more likely to be represented in the television world than the real world.
High paid
African Americans
Telescoping
Emotional
14. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Baseline and fluctuation
Media and messages
Media content
15. What are the six baseline influencing factors?
People have control and control is decentralized
Media and messages
Concentration
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
16. What are the two long-term attitudinal effects?
Different from
Cultivation & reinforcement
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Shared commons & need for social networking & attraction of advertising support
17. What occupation is more represented on tv?
Conflict & climax & resolution
High paid
Manifest effect
Cultivation & reinforcement
18. What is the natural ability to distinguish the signal and the noise in any message?
Male
Field independency
1980s & 1990s
Happiness is found in having things
19. What is the way people group and classify things?
Opinions & beliefs & and values
Baseline and fluctuation
Conceptual differentiation
Easily noticable
20. What do media exposure habits focus its attention on?
Motivations & states & degree of identification
Intentional
Media and messages
Macro-level effects
21. Give an example of the content of messages
Opinions & beliefs & and values
Try to solve the plot
Antisocial vs prosocial
Media concentration & media deregulation
22. In order to become media literate in interactive media & what do we need to establish?
3%
Content of messages & context of portrayals & cognitive complexity of content
To compare the tragic characters & make the audience feel better
Opportunities vs addictions & goals
23. What is the ability to be creative?
Confusing to the audience
Fluid intelligence
Opportunities vs addictions & goals
Largest amount of knowledge
24. What is telescoping?
Individuals and society
Flow
Intentional
Focus on steps in the process
25. What is a wiki?
Cognitive
Medical workers
Websites that allow users to add & edit material
Baseline & fluctuation
26. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
When fewer people control the media& there's a narrow range of voices
Prescription drugs
Opinions & beliefs & and values
65+ years of age
27. When does visible stereotyping occur?
Confusing to the audience
Simplistic and objectionable ways
Individuals and society
Discrimination and poverty impacting their lives
28. What was the biggest deal between any two media companies?
Viacom & CBS
Arcade games
Psychological & emotional & cognitive
Tragedy & mystery & action/horror
29. People with the ___________________ learn the most from the media
Intentional
Flow & telescoping
Largest amount of knowledge
When you focus on the steps in the process
30. What is the long-term emotional effect?
Cognitive & emotional & moral
Cognitive
Desensitization
More married women
31. It is clear that the media is completely controlled by what?
Physiological
World of Warcraft & $15 per month & an online game & most successful video game in the world
Many companies
Media concentration & media deregulation
32. What is puffery?
Hawaiian word wikiwiki
Temporary
Ads making implicit claims that cannot be tested for the truth
Deregulation & change in content & lack of access
33. What are the three personal factors of fluctuation?
Desensitization
Media concentration & media deregulation
Motivations & states & degree of identification
The creation & formulas & & the social values of consumers
34. What are the 3 subgenres of drama?
Psychological & emotional & cognitive
Tragedy & mystery & action/horror
Shared commons & need for social networking & attraction of advertising support
Intentional
35. What is the most prevalent media effect?
Shared commons & need for social connection & & attraction of advertisers
Harder
Cognitive
Deregulation & change in content & lack of access
36. In tv & gays are what?
More likely to appear in comedies than dramas
Goals & drives
Opinions & beliefs & and values
Field independency & type of intelligence & type of thinking & conceptual differentation
37. What must happen during television before commercial break?
65+ years of age
The media can provide us with information
Action must build up
Content of messages & context of portrayals & cognitive complexity of content
38. What are the two major effects from the telecommunications competition & deregulation act of 1996?
1980s & 1990s
Stereotypes
CEOs holding a greater concentration of power
Media concentration & media deregulation
39. The three forces that have shaped the development of the interactive mass media
Deceptive
Easily noticable
Conflict & climax & resolution
Shared commons & need for social networking & attraction of advertising support
40. the rationale for regulation in broadcasting is based on what?
Media and messages
Public interest & prevention of monopolies & promoting diversity
More likely to appear in comedies than dramas
We keep asking for more products
41. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Cognitive & emotional & moral
Media concentration & media deregulation
Vertical and lateral
Manifest and process
42. When did the innovation stage for interactive media games begin?
Dramas and situation comedies
Happiness is found in having things
1950s
Media and messages
43. Describe manifest effects?
Easily noticable
Explorers & socializers & achievers & controllers
Attitudinal
Influences
44. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Field independency
Verbal violence
CEOs holding a greater concentration of power
6
45. The pattern of the population of television characters is ______ the pattern of people in the real world
Niche audiences
Explorers & socializers & achievers & controllers
Different from
Emotional
46. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
3%
Condition audiences for repeat exposures
Male
Attitudinal
47. What are the two types of process effects?
Determines a person's media exposure habits
By medium & society
Baseline and fluctuation
Focus on steps in the process
48. Like media programming companies & advertising agencies are also...
Vertical and lateral
Long-term
Pay for placement
Concentrated
49. What marital status is more represented on tv?
Concentration & consolidation & centralization
A temporary effect
More likely to appear in comedies than dramas
More married women
50. what happens in the media concentration?
Relaxing regulations
Niche audiences
Ownership rules are relaxed
Positive because they are easy for viewers to recognize
Can you answer 50 questions in 15 minutes?
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