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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Small
Richer
Print vs tv news
Condition audiences for repeat exposures
2. ______ are the influences we experience constantly from our exposure to media messages?
We keep asking for more products
Conceptual differentiation
Being immersed so deeply into a task so they lose track of all time and place
Process effects
3. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Establish awareness of products & existence of products
Conceptual differentiation
Field independency & type of intelligence & type of thinking & conceptual differentiation
4. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Flow & telescoping
Telescoping
Toilets & schools & video games & etc.
Localism
5. What is efficiency?
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6. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Localism and efficiency
A temporary effect
65+ years of age
An attitudinal-type effect
7. Media ownership has big impact on...
Media content
A digital game player's focus on steps in the process
Institutions
Baseline and fluctuation
8. What is Web 2.0?
The typical level of risk for an effect
High paid
State of mind & motivation & & degree of identification
People share their work through open web sites
9. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Goals & drives
They are interactive
Shared commons & need for social contact & attraction of advertisers
An informed decision
10. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Drama & comedy & romance & reality series
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Vertical
Tragedy & mystery & action/horror
11. The intended effects of ads include what?
Media concentration & media deregulation
Discrimination and poverty impacting their lives
Focus on steps in the process
Establish awareness of products & existence of products
12. What are the four genres in the formula?
Drama & comedy & romance & reality series
More married women
Attitudinal
Antisocial vs prosocial
13. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
More married women
Long-term
Manifest effect
Typical level of risk for an effect
14. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Macro-level effects
Cognitive
15. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Required broadcasters to serve the public's interest & convenience & & necessity
Toilets & schools & video games & etc.
Media concentration & media deregulation
Stereotypes
16. What is the process of flow?
Stereotypes
Being immersed so deeply into a task so they lose track of all time and place
Dramas and situation comedies
Typical level of risk for an event
17. Issues of concern regarding merger activity includes what?
Shared commons & need for social contact & attraction of advertisers
Deregulation & change in content & lack of access
CEOs holding a greater concentration of power
Opportunities vs addictions & goals
18. What are characteristics that have shaped the development of interactive media?
3%
Shared commons & need for social connection & & attraction of advertisers
Male
Small
19. _______________ frequently occur when you are in a state of automaticity.
Viacom & CBS
Unintentional effects
Concentration & consolidation & centralization
60%
20. When did megamergers become popular?
1980s & 1990s
Displacement of other activities
Try to solve the plot
Penetration
21. What is puffery?
Simplistic and objectionable ways
Wikis
Ads making implicit claims that cannot be tested for the truth
Required broadcasters to serve the public's interest & convenience & & necessity
22. Although African Americans are represented on television & portrayals rarely include....
Telescoping
Vertical
CEOs holding a greater concentration of power
Discrimination and poverty impacting their lives
23. What is the natural ability to distinguish the singal and the noise in any message?
Deceptive
Field independency
Antisocial vs prosocial
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
24. Over time & the government has been _______________ with regard to who controls the media
Concentration & consolidation & centralization
Relaxing regulations
Shared commons & need for social connection & & attraction of advertisers
Required broadcasters to serve the public's interest & convenience & & necessity
25. In what 6 ways is advertising deceptive?
Vertical
Media concentration
Influence of automatic bodily systems & beyond our conscious control
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
26. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Content of messages & context of portrayals & cognitive complexity of content
The media can provide us with information
When fewer people control the media& there's a narrow range of voices
27. Every day & our baseline of media effects what?
Easily noticable
Influences
Conceptual differentiation
Can be at risk & shaped by media & own life factors
28. What are the two major effects from the telecommunications competition & deregulation act of 1996?
During an exposure to a particular message
Media concentration & media deregulation
Many companies
Tragedy & mystery & action/horror
29. What is a physiological effect?
Print vs tv news
Promotes
Influence of automatic bodily systems & beyond our conscious control
Localism
30. What marital status is more represented on tv?
Cognitive & emotional & moral
More married women
Viacom & CBS
People have control and control is decentralized
31. Creators use the formula to do what?
Emotional
Create successful products
CEOs holding a greater concentration of power
Shared commons & need for social connection & & attraction of advertisers
32. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
When fewer people control the media& there's a narrow range of voices
Manifest effect
6
Localism and efficiency
33. What does the term telescoping refer to?
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34. What does MMORPG stand for?
Attitudinal
Massively Multiplayer Online Role Playing Game
Temporary
Toilets & schools & video games & etc.
35. Describe baseline effects.
Required broadcasters to serve the public's interest & convenience & & necessity
Typical level of risk for an event
Prescription drugs
Process effects
36. What are the three states of personal factors in fluctuation?
Tragedy & mystery & action/horror
Psychological & emotional & cognitive
Can be addictive
65+ years of age
37. What do interactive games have the power to do?
Flow & telescoping
Harder
Always occurring
Condition audiences for repeat exposures
38. What is a wiki?
Unintentional effects
Websites that allow users to add & edit material
Media deregulation
Medical workers
39. _______________ are societal changes that occur over a long period of time.
Determines a person's media exposure habits
Macro-level effects
Physiological
Long-term
40. What is fluctuation effect?
Action must build up
A temporary effect
Print vs tv news
Baseline and fluctuation
41. What are the two types of responsibilites in advertising?
More married women
Horizontal & vertical & conglomerate
Institutions
Social and economic
42. What best reflects the effects the media has on us?
Regulate
Explorers & socializers & achievers & controllers
Media concentration & media deregulation
Always occurring
43. What are the two types of intelligence?
Crystalline & fluid
Field independency & type of intelligence & type of thinking & conceptual differentation
Federal Communications Commission
Opinions & beliefs & and values
44. The three forces that have shaped the development of the interactive mass media
Baseline & fluctuation
Arcade games
Shared commons & need for social networking & attraction of advertising support
Cultivation & reinforcement
45. Unintentional effects often occur when we are in a state of...
Cognitive
They are interactive
Automaticy
Psychological & emotional & cognitive
46. What are the two main components in the demographics pattern?
Recognize elements of the story
Real world vs media world
Promotes
Prescription drugs
47. What marital status is more represented on tv?
Field independency & type of intelligence & type of thinking & conceptual differentation
Advertisers manipulating us into buying things we don't need
Pay for placement
More married women
48. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Concentration
More married women
Flow
Process effects
49. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Influences
Cultivation & reinforcement
Efficiency
50. what three forces shape the development of interactive media?
Crysalline and fluid
Physiological
Vertical and lateral
Shared commons & need for social contact & attraction of advertisers
Can you answer 50 questions in 15 minutes?
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