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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two main forms of stereotyping?






2. What is puffery?






3. If you cry during a film & you are experiencing what type of effect?






4. What is a belief that control of important institutions should be in the hands of many through decentralization?






5. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






6. What are the two types of media effects?






7. What is fluctuation effect?






8. In order to become media literate in interactive media & what do we need to establish?






9. What are the two types of intelligence?






10. What gender is more popular on tv?






11. Over time & the government has been _______________ with regard to who controls the media






12. The internet is considered a viral spiral because it _________ innovation due to its network structure






13. What are the two types of process effects?






14. What must happen during television before commercial break?






15. When does a digital game player get deeply immersed in the game and loses all track of time and place?






16. ______ are the influences we experience constantly from our exposure to media messages?






17. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






18. What is flow?






19. People with the ___________________ learn the most from the media






20. When a digital game has been designed well & it delivers an experience to players through what?






21. Where does the term wiki come from?






22. What is the way people group and classify things?






23. What is subliminal advertising






24. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






25. Describe product claims?






26. What does the personal locus do?

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27. The video industry has 'a good deal of vertical integration'. What does this mean?






28. What is WOW?






29. What are the four genres in the formula?






30. What is Web 2.0?






31. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






32. What is the middleware market?






33. The pattern of the population of television characters is ______ the pattern of people in the real world






34. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






35. Describe baseline effects.






36. interactive media games are In what stage of development?






37. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






38. What are the two competing values?






39. What is the middleware market?






40. What are the four cognitive abilities?






41. _______________ are societal changes that occur over a long period of time.






42. A macro-type media effect refers to what?






43. What are the 3 subgenres of drama?






44. What two types of information is cognitive made up of?






45. In order to appeal to audiences & most stories begin with what?






46. what happens in the media concentration?






47. What is action/horror?






48. What are the 3 media factors in fluctuation?






49. What is the natural ability to distinguish the singal and the noise in any message?






50. What was significant about the Communications Act 1934?

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