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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
People have control and control is decentralized
Influences
Arcade games
Baseline & fluctuation
2. What are the two timing factors?
Crystalline intelligence
Immediate and long-term
Massively Multiplayer Online Role Playing Game
Action must build up
3. What best reflects the effects the media has on us?
Tragedy & mystery & action/horror
Baseline and fluctuation
More married women
Always occurring
4. What are the four types of niche audiences?
Sex & violence & language & sexual orientation
People have control and control is decentralized
Explorers & socializers & achievers & controllers
Field independency
5. What are the 3 developmental maturities?
Cognitive & emotional & moral
Small
Shared commons & need for social contact & attraction of advertisers
Sex & violence & language & sexual orientation
6. What is subliminal advertising
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Relates to the unconscious effects of advertising
Physiological
Required broadcasters to serve the public's interest & convenience & & necessity
7. What are the two competing values?
Localism and efficiency
Physiological
Tragedy & mystery & action/horror
Conglomerate
8. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Prescription drugs
Invisible & visible
65+ years of age
A temporary effect
9. Playing interactive video games & particularly MMORPGs...
Emotional
African Americans
The company that owns the platform also develops the games and distributes them
Can be addictive
10. What is puffery?
Simplistic and objectionable ways
Recognize elements of the story
Ads making implicit claims that cannot be tested for the truth
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
11. What happens in the media deregulation?
Cognitive
They eliminated the legal barrier to competition across markets
65+ years of age
An attitudinal-type effect
12. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Process effects
Media content
65+ years of age
Prescription drugs
13. What are the three parts of efficiency?
Influence of automatic bodily systems & beyond our conscious control
Print vs tv news
Concentration & consolidation & centralization
Immediate
14. What is the most prevalent media effect?
Cognitive
Media content
Easily noticable
Influence of automatic bodily systems & beyond our conscious control
15. what types of audiences have marketers of digital games identified as?
The typical level of risk for an effect
Field independency
3%
Explorers & socializers & achievers & controllers
16. What is the natural ability to distinguish the signal and the noise in any message?
Desensitization
Verbal violence
Field independency
Regulate
17. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
We keep asking for more products
Promotes
Vertical
Penetration
18. What are the two long-term attitudinal effects?
Sex & violence & language & sexual orientation
Cultivation & reinforcement
Conglomerate
Being immersed so deeply into a task so they lose track of all time and place
19. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Media concentration & media deregulation
Dramas and situation comedies
Psychological & emotional & cognitive
Psychological & emotional & cognitive
20. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Arcade games
Deregulation & change in content & lack of access
Conservative
Typical level of risk for an event
21. What was significant about the Communications Act 1934?
22. Popular criticism about advertising includes what?
23. The video industry has 'a good deal of vertical integration'. What does this mean?
State of mind & motivation & & degree of identification
Localism and efficiency
The company that owns the platform also develops the games and distributes them
Content of messages & context of portrayals & cognitive complexity of content
24. What are the two types of media effects?
Arcade games
Manifest and process
Simplistic and objectionable ways
Field independency
25. A macro-type media effect refers to what?
Institutions
65+ years of age
A temporary effect
Flow
26. What are the three states of personal factors in fluctuation?
3%
Psychological & emotional & cognitive
People have control and control is decentralized
World of Warcraft & $15 per month & an online game & most successful video game in the world
27. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Vertical and lateral
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Tragedy & mystery & action/horror
28. The three forces that have shaped the development of the interactive mass media
Real world vs media world
Focus on steps in the process
To compare the tragic characters & make the audience feel better
Shared commons & need for social networking & attraction of advertising support
29. What are the two types of intelligence?
Field independency & type of intelligence & type of thinking & conceptual differentation
65+ years of age
Crysalline and fluid
A digital game player's focus on steps in the process
30. What does a cognitive-effect means?
Process effects
Concentration
The media can provide us with information
Media concentration & media deregulation
31. ________ are beneficial because they allow for the creation of collective knowledge
People have control and control is decentralized
Field independency
Wikis
When you focus on the steps in the process
32. What are some examples of where advertisements can be found?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Positive because they are easy for viewers to recognize
Toilets & schools & video games & etc.
Websites that allow users to add & edit material
33. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Largest amount of knowledge
Cognitive
When whole segments of the population are ignored
34. What is telescoping?
Typical level of risk for an effect
When you focus on the steps in the process
Always occurring
Hawaiian word wikiwiki
35. What are the three states of personal factors in fluctuation?
During an exposure to a particular message
Being immersed so deeply into a task so they lose track of all time and place
Psychological & emotional & cognitive
Horizontal
36. What socioeconomic status is more represented?
Physiological
Field independency
World of Warcraft & $15 per month & an online game & most successful video game in the world
Richer
37. The pattern of the population of television characters is ______ the pattern of people in the real world
Content of messages & context of portrayals & cognitive complexity of content
CEOs holding a greater concentration of power
The company that owns the platform also develops the games and distributes them
Different from
38. What is a mystery?
Antisocial vs prosocial
Strong personal locus
Try to solve the plot
Toilets & schools & video games & etc.
39. What are the three parts of efficiency?
Flow & telescoping
Concentration & consolidation & centralization
Positive because they are easy for viewers to recognize
Horizontal
40. What do interactive games have the power to do?
Condition audiences for repeat exposures
Localism and efficiency
Harder
Many companies
41. What is a mystery?
Field independency & type of intelligence & type of thinking & conceptual differentation
Always occurring
Good vs evil
Try to solve the plot
42. What are the three personal factors of fluctuation?
Recognize elements of the story
Younger age
Conceptual differentiation
Motivations & states & degree of identification
43. What are the three elements to a general story formula?
Conflict & climax & resolution
Baseline and fluctuation
Stereotypes
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
44. What is Web 2.0?
Can be addictive
People share their work through open web sites
Real world vs media world
Broadcasters to serve the public interest & convenience & and necessity
45. What is efficiency?
46. Describe product claims?
Pay for placement
Deregulation & change in content & lack of access
Confusing to the audience
Strong personal locus
47. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Concentration & consolidation & centralization
Manifest and process
Media concentration & media deregulation
48. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Strong personal locus
Influences
Vertical
The typical level of risk for an effect
49. When did megamergers become popular?
Ownership rules are relaxed
1980s & 1990s
People share their work through open web sites
Flow & telescoping
50. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Localism
Small
The media can provide us with information