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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the natural ability to distinguish the signal and the noise in any message?
Shared commons & need for social contact & attraction of advertisers
Broadcasters to serve the public interest & convenience & and necessity
Field independency
60%
2. In order to become media literate in interactive media & what do we need to establish?
Emotional
Opportunities vs addictions & goals
Try to solve the plot
Tragedy & mystery & action/horror
3. what type of health patterns are there?
Deceptive
Ownership rules are relaxed
Conglomerate
Media and messages
4. What does a cognitive-effect means?
Vertical and lateral
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Fluid intelligence
The media can provide us with information
5. What is the long-term emotional effect?
Social and economic
Concentration & consolidation & centralization
Flow & telescoping
Desensitization
6. What happens in the media deregulation?
Long-term
Shared commons & need for social contact & attraction of advertisers
They eliminated the legal barrier to competition across markets
Younger age
7. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Opinions & beliefs & and values
Harder
Vertical
Toilets & schools & video games & etc.
8. What are some examples of where advertisements can be found?
Good vs evil
Explorers & socializers & achievers & controllers
Toilets & schools & video games & etc.
When you focus on the steps in the process
9. The intended effects of ads include what?
Shared commons & need for social contact & attraction of advertisers
Establish awareness of products & existence of products
Try to solve the plot
Emotional
10. What are the six baseline influencing factors?
Discrimination and poverty impacting their lives
Try to solve the plot
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Ads making implicit claims that cannot be tested for the truth
11. _______________ frequently occur when you are in a state of automaticity.
Ads making implicit claims that cannot be tested for the truth
Younger age
African Americans
Unintentional effects
12. Creators use the formula to do what?
The company that owns the platform also develops the games and distributes them
Motivations & states & degree of identification
Create successful products
Deregulation & change in content & lack of access
13. 'Bad' language in the media is what?
A digital game player's focus on steps in the process
3%
Promotes
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
14. The media can have long and short term effects on what?
Medical workers
High paid
Institutions & society & individuals
Media and messages
15. What are the four genres in the formula?
Cultivation & reinforcement
Drama & comedy & romance & reality series
1980s & 1990s
3%
16. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Efficiency
Media concentration
Ads making implicit claims that cannot be tested for the truth
17. What does the personal locus do?
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18. What is action/horror?
The creation & formulas & & the social values of consumers
The control of important institutions in the hads of all people
Good vs evil
Dramas and situation comedies
19. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Harder
The control of important institutions in the hads of all people
Dramas and situation comedies
20. Like media programming companies & advertising agencies are also...
Younger age
Cognitive
Concentrated
Pay for placement
21. What are the two types of media effects?
Manifest and process
Arcade games
Shared commons & need for social connection & & attraction of advertisers
Emotional
22. When does invisible stereotyping occur?
When whole segments of the population are ignored
Being immersed deeply in a task that they lose track of time and place
Goals & drives
Cognitive
23. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Crystalline intelligence
Confusing to the audience
Localism
24. What percent of a typical newspaper is advertising?
Male
Small
Recognize elements of the story
60%
25. Although African Americans are represented on television & portrayals rarely include....
Relaxing regulations
To compare the tragic characters & make the audience feel better
Discrimination and poverty impacting their lives
Macro-level effects
26. What are the three personal factors of fluctuation?
Regulate
Cognitive & emotional & moral
Motivations & states & degree of identification
World of Warcraft & $15 per month & an online game & most successful video game in the world
27. What are the 3 subgenres of drama?
Focus on steps in the process
Media concentration & media deregulation
Tragedy & mystery & action/horror
Typical level of risk for an event
28. What do interactive games have the power to do?
Condition audiences for repeat exposures
Automaticy
Can be at risk & shaped by media & own life factors
Federal Communications Commission
29. What are the two types of responsibilites in advertising?
Text & television
Social and economic
Concentrated
A digital game player's focus on steps in the process
30. What occupation is more represented on tv?
When you focus on the steps in the process
High paid
Field independency & type of intelligence & type of thinking & conceptual differentiation
Media deregulation
31. what types of audiences have marketers of digital games identified as?
Ads making implicit claims that cannot be tested for the truth
Influences
Crysalline and fluid
Explorers & socializers & achievers & controllers
32. What is a wiki?
Websites that allow users to add & edit material
Immediate and long-term
Relaxing regulations
Crystalline intelligence
33. In order to become media literate in interactive media & what do we need to establish?
A digital game player's focus on steps in the process
Opportunities vs addictions & goals
Localism
Media deregulation
34. ________ are beneficial because they allow for the creation of collective knowledge
Vertical
Shared commons & need for social contact & attraction of advertisers
Temporary
Wikis
35. What best reflects the effects the media has on us?
Easily noticable
Always occurring
Cognitive
Media concentration & media deregulation
36. What are some fluctuation factors?
Localism
Goals & drives
State of mind & motivation & & degree of identification
Good vs evil
37. Every day & our baseline of media effects what?
Automaticy
Can be at risk & shaped by media & own life factors
Influences
Intentional
38. What percentage of video games earn a profit?
Process effects
3%
More married women
Unintentional effects
39. What is an effect that happens during exposure to the media messages?
Immediate
CEOs holding a greater concentration of power
Toilets & schools & video games & etc.
Conservative
40. What are the four cognitive abilities?
High paid
Process effects
Field independency & type of intelligence & type of thinking & conceptual differentation
People share their work through open web sites
41. Who does marketing target?
Harder
Public interest & prevention of monopolies & promoting diversity
Niche audiences
Goals & drives
42. When does invisible stereotyping occur?
Conflict
Establish awareness of products & existence of products
When whole segments of the population are ignored
Ownership rules are relaxed
43. What are the three states of personal factors in fluctuation?
Field independency
Physiological
Psychological & emotional & cognitive
Harder
44. In the formula & What are the 2 constraints?
Print vs tv news
Opportunities vs addictions & goals
By medium & society
High paid
45. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
The media can provide us with information
Localism
Conservative
Cognitive
46. What was significant about the Communications Act 1934?
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47. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Explorers & socializers & achievers & controllers
Flow
Fluid intelligence
People have control and control is decentralized
48. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Strong personal locus
Vertical and lateral
Institutions
49. What does the personal locus do?
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50. What is fluctuation effect?
Crystalline intelligence
A temporary effect
Relates to the unconscious effects of advertising
Print vs tv news