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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. when does immediate effects occur?






2. What are the two timing factors?






3. What is the natural ability to distinguish the signal and the noise in any message?






4. What are the two types of responsibilites in advertising?






5. What are the four cognitive abilities?






6. According to the _______________ is the most challenging medium for telling stories






7. Where does the term wiki come from?






8. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






9. Like other media & the internet is now mature enough to suffer from...






10. What is a mystery?






11. What is the long-term behavioral effect?






12. When does a digital game player get deeply immersed in the game and loses all track of time and place?






13. What are the two types of intelligence?






14. What percent of a typical newspaper is advertising?






15. What are the two types of media effects?






16. Although African Americans are represented on television & portrayals rarely include....






17. to end up at the top of a Google search & a website must what?






18. what type of health patterns are there?






19. What are some examples of where advertisements can be found?






20. Many media effects are...






21. Every day & our baseline of media effects what?






22. according to the textbook & which occupation is the most prevalent in the television world?






23. Consumers use the formula to do what?






24. What are some fluctuation factors?






25. What are the 3 subgenres of drama?






26. What is the natural ability to distinguish the singal and the noise in any message?






27. when one media company buys smaller companies of the same type & what type of concentration is this?






28. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






29. The internet is considered a viral spiral because it _________ innovation due to its network structure






30. What is baseline effects?






31. The pattern of the population of television characters is ______ the pattern of people in the real world






32. What ethnicity is overrepresented on tv?






33. Long-term effects are ________ to notice than immediate effects.






34. What are the three types of concentration?






35. What are the 3 media factors in fluctuation?






36. In what way (s) does advertising make us too materialistic?






37. What are the six baseline influencing factors?






38. Creators use the formula to do what?






39. when one media company buys smaller companies of the same type & what type of concentration is this?






40. The business trend to consolidate has grown stronger than the government's impulse to...






41. Many media effects are...






42. What was it when ownership rules were relaxed?






43. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






44. What does MMORPG stand for?






45. Unintentional effects often occur when we are in a state of...






46. What eliminated the legal barrier to competition across markets?






47. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






48. What do media exposure habits focus its attention on?






49. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






50. What are the six main criticisms of advertising?