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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Real world vs media world
Field independency & type of intelligence & type of thinking & conceptual differentation
Social and economic
Long-term
2. Many media effects are...
Localism and efficiency
Concentrated
Intentional
Media content
3. Consumers use the formula to do what?
Flow & telescoping
Harder
Relates to the unconscious effects of advertising
Recognize elements of the story
4. What are the 3 media factors in fluctuation?
When you focus on the steps in the process
Content of messages & context of portrayals & cognitive complexity of content
Explorers & socializers & achievers & controllers
Harder
5. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Automaticy
Conglomerate
Immediate and long-term
Being immersed deeply in a task that they lose track of time and place
6. What are the two types of responsibilites in advertising?
Social and economic
Vertical and lateral
Explorers & socializers & achievers & controllers
Stereotypes
7. what types of audiences have marketers of digital games identified as?
The company that owns the platform also develops the games and distributes them
Explorers & socializers & achievers & controllers
Real world vs media world
Vertical
8. What are the two main forms of stereotyping?
Viacom & CBS
Antisocial vs prosocial
Invisible & visible
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
9. when does immediate effects occur?
Arcade games
Motivations & states & degree of identification
Typical level of risk for an event
During an exposure to a particular message
10. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Prescription drugs
Horizontal & vertical & conglomerate
Baseline and fluctuation
Stereotypes
11. The intended effects of ads include what?
Establish awareness of products & existence of products
People have control and control is decentralized
Factual and social
Immediate and long-term
12. Creators use the formula to do what?
Promotes
Verbal violence
Horizontal & vertical & conglomerate
Create successful products
13. What are the two timing factors?
Tragedy & mystery & action/horror
Influences
Immediate and long-term
African Americans
14. What are the six baseline influencing factors?
Manifest effect
People have control and control is decentralized
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Text & television
15. What is a mystery?
African Americans
Long-term
Try to solve the plot
Stereotypes
16. What is fluctuation effect?
Media concentration & media deregulation
A temporary effect
Crystalline intelligence
Massively Multiplayer Online Role Playing Game
17. Give an example of the content of messages
Massively Multiplayer Online Role Playing Game
Antisocial vs prosocial
Efficiency
Manifest effect
18. Who does marketing target?
The creation & formulas & & the social values of consumers
Manifest and process
Ads making implicit claims that cannot be tested for the truth
Niche audiences
19. When creating a new tv series & producers must work around various constraints. What are some constraints?
Conflict & climax & resolution
Temporary
Shared commons & need for social contact & attraction of advertisers
The creation & formulas & & the social values of consumers
20. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Condition audiences for repeat exposures
Social and economic
60%
21. What eliminated the legal barrier to competition across markets?
Antisocial vs prosocial
Individuals and society
Arcade games
Media deregulation
22. Like other media & the internet is now mature enough to suffer from...
Media concentration & media deregulation
A digital game player's focus on steps in the process
Influence of automatic bodily systems & beyond our conscious control
Concentration
23. What ethnicity is overrepresented on tv?
Opportunities vs addictions & goals
Simplistic and objectionable ways
Whites
Conglomerate
24. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Crysalline and fluid
Can be addictive
When you focus on the steps in the process
An informed decision
25. What is the long-term emotional effect?
African Americans
Strong personal locus
The creation & formulas & & the social values of consumers
Desensitization
26. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
3%
Text & television
An attitudinal-type effect
27. according to the textbook & which occupation is the most prevalent in the television world?
Institutions
Medical workers
State
We keep asking for more products
28. when does immediate effects occur?
During an exposure to a particular message
Crystalline & fluid
Process effects
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
29. What does MMORPG stand for?
Shared commons & need for social networking & attraction of advertising support
Richer
Many companies
Massively Multiplayer Online Role Playing Game
30. What are the 3 developmental maturities?
Cognitive & emotional & moral
Can be addictive
Required broadcasters to serve the public's interest & convenience & & necessity
Localism
31. What is telescoping?
When you focus on the steps in the process
Desensitization
Drama & comedy & romance & reality series
Crystalline intelligence
32. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Explorers & socializers & achievers & controllers
Viacom & CBS
Social and economic
33. What must happen during television before commercial break?
Action must build up
Websites that allow users to add & edit material
Arcade games
Institutions
34. Values that are reflected in entertainment messages include what?
Happiness is found in having things
Cognitive
Shared commons & need for social networking & attraction of advertising support
Positive because they are easy for viewers to recognize
35. What does MMORPG stand for?
Small
Discrimination and poverty impacting their lives
Discrimination and poverty impacting their lives
Massively Multiplayer Online Role Playing Game
36. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Penetration
Long-term
Concentration
Public interest & prevention of monopolies & promoting diversity
37. When did the innovation stage for interactive media games begin?
1950s
We keep asking for more products
The company that owns the platform also develops the games and distributes them
Crystalline intelligence
38. What is the most prevalent media effect?
Different from
Tragedy & mystery & action/horror
Cognitive
Conglomerate
39. What are the four types of niche audiences?
We keep asking for more products
Intentional
Explorers & socializers & achievers & controllers
Text & television
40. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Recognize elements of the story
Media and messages
Psychological & emotional & cognitive
41. The business trend to consolidate has grown stronger than the government's impulse to...
More likely to appear in comedies than dramas
Regulate
To compare the tragic characters & make the audience feel better
Verbal violence
42. What is the ability to memorize facts?
The creation & formulas & & the social values of consumers
Crystalline intelligence
Relaxing regulations
Regulate
43. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
1950s
Horizontal
Discrimination and poverty impacting their lives
44. What government organization monitors tv and radio programming to determine if it is obscene or not?
Institutions
Promotes
Federal Communications Commission
Being immersed deeply in a task that they lose track of time and place
45. People who have a ________________ have more awareness of the effects process
Fluid intelligence
Strong personal locus
Goals & drives
Crystalline intelligence
46. What was it when ownership rules were relaxed?
Media concentration
Happiness is found in having things
Recognize elements of the story
Institutions & society & individuals
47. When a digital game has been designed well & it delivers an experience to players through what?
Crystalline & fluid
Print vs tv news
Always occurring
Flow & telescoping
48. What is efficiency?
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49. What is an effect that happens during exposure to the media messages?
Immediate
Institutions
Field independency & type of intelligence & type of thinking & conceptual differentation
Institutions
50. What are the two long-term attitudinal effects?
Cultivation & reinforcement
6
Psychological & emotional & cognitive
60%