Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What eliminated the legal barrier to competition across markets?
Largest amount of knowledge
Process effects
Horizontal
Media deregulation

2. what type of health patterns are there?
Public interest & prevention of monopolies & promoting diversity
Conglomerate
Deceptive
When game developers market their game code to other game developers

3. When does visible stereotyping occur?
Massively Multiplayer Online Role Playing Game
Concentration & consolidation & centralization
People have control and control is decentralized
Simplistic and objectionable ways

4. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Concentration
Emotional
Opportunities vs addictions & goals
Concentration & consolidation & centralization

5. When did the innovation stage for interactive media games begin?
Media content
Goals & drives
State of mind & motivation & & degree of identification
1950s

6. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Dramas and situation comedies
Flow & telescoping
Positive because they are easy for viewers to recognize

7. In tv & gays are what?
Macro-level effects
Shared commons & need for social networking & attraction of advertising support
Happiness is found in having things
More likely to appear in comedies than dramas

8. What is a mystery?
Required broadcasters to serve the public's interest & convenience & & necessity
Positive because they are easy for viewers to recognize
Try to solve the plot
Advertisers manipulating us into buying things we don't need

9. What age is more represented on tv?
Relaxing regulations
Media concentration
A temporary effect
Younger age

10. What are stereotypes on tv?
High paid
1980s & 1990s
Positive because they are easy for viewers to recognize
Prescription drugs

11. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
High paid
Localism
Being immersed so deeply into a task so they lose track of all time and place

12. When a digital game has been designed well & it delivers an experience to players through what?
Attitudinal
Broadcasters to serve the public interest & convenience & and necessity
Media and personal
Flow & telescoping

13. Media ownership has big impact on...
Ownership rules are relaxed
Being immersed deeply in a task that they lose track of time and place
Conservative
Media content

14. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Goals & drives
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Flow & telescoping
65+ years of age

15. What are characteristics that have shaped the development of interactive media?
Websites that allow users to add & edit material
Shared commons & need for social connection & & attraction of advertisers
Antisocial vs prosocial
Conglomerate

16. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Baseline & fluctuation
Simplistic and objectionable ways
Real world vs media world

17. What is baseline effects?
Institutions & society & individuals
To compare the tragic characters & make the audience feel better
Typical level of risk for an effect
Many companies

18. What are the two types of process effects?
Media and personal
An attitudinal-type effect
Required broadcasters to serve the public's interest & convenience & & necessity
Baseline and fluctuation

19. What are the four cognitive abilities?
Concentration & consolidation & centralization
Antisocial vs prosocial
Field independency & type of intelligence & type of thinking & conceptual differentation
60%

20. What do interactive games have the power to do?
Condition audiences for repeat exposures
65+ years of age
Content of messages & context of portrayals & cognitive complexity of content
Process effects

21. What are the two main components in the demographics pattern?
High paid
Real world vs media world
Unintentional effects
Conservative

22. What is flow?
Conflict & climax & resolution
Small
Being immersed deeply in a task that they lose track of time and place
Intentional

23. When did the innovation stage for interactive media games begin?
When whole segments of the population are ignored
1950s
Emotional
To compare the tragic characters & make the audience feel better

24. What is subliminal advertising
Desensitization
Happiness is found in having things
State
Relates to the unconscious effects of advertising

25. Where does the term wiki come from?
Psychological & emotional & cognitive
Psychological & emotional & cognitive
Hawaiian word wikiwiki
Process effects

26. What are some fluctuation factors?
Antisocial vs prosocial
State of mind & motivation & & degree of identification
Media and messages
Condition audiences for repeat exposures

27. Give an example of the content of messages
Positive because they are easy for viewers to recognize
Media and personal
Younger age
Antisocial vs prosocial

28. People with the ___________________ learn the most from the media
Largest amount of knowledge
Goals & drives
Happiness is found in having things
Arcade games

29. What is action/horror?
Good vs evil
Immediate and long-term
1980s & 1990s
Field independency & type of intelligence & type of thinking & conceptual differentiation

30. What is telescoping?
Focus on steps in the process
By medium & society
Media deregulation
Media concentration & media deregulation

31. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Sex & violence & language & sexual orientation
6
The media can provide us with information
Largest amount of knowledge

32. What is one of the characteristics that differentiate mass media games or video games from other mass media?
More likely to appear in comedies than dramas
They are interactive
Easily noticable
They eliminated the legal barrier to competition across markets

33. The pattern of the population of television characters is ______ the pattern of people in the real world
State of mind & motivation & & degree of identification
Different from
Concentration & consolidation & centralization
Shared commons & need for social contact & attraction of advertisers

34. What two types of information is cognitive made up of?
Factual and social
1950s
Explorers & socializers & achievers & controllers
Efficiency

35. What are the two types of process effects?
Real world vs media world
Psychological & emotional & cognitive
Dramas and situation comedies
Baseline and fluctuation

36. What do media exposure habits focus its attention on?
Shared commons & need for social connection & & attraction of advertisers
Intentional
Being immersed deeply in a task that they lose track of time and place
Media and messages

37. What is the natural ability to distinguish the singal and the noise in any message?
Small
Field independency
Ads making implicit claims that cannot be tested for the truth
Emotional

38. What are the two types of thinking?
Media concentration & media deregulation
Vertical and lateral
A temporary effect
State of mind & motivation & & degree of identification

39. What is a baseline effect?
Confusing to the audience
Invisible & visible
The typical level of risk for an effect
Emotional

40. What is one of the characteristics that differentiate mass media games or video games from other mass media?
The company that owns the platform also develops the games and distributes them
Wikis
They are interactive
Explorers & socializers & achievers & controllers

41. What happens in the media deregulation?
Promotes
They eliminated the legal barrier to competition across markets
Wikis
State of mind & motivation & & degree of identification

42. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Content of messages & context of portrayals & cognitive complexity of content
Create successful products
Physiological
Localism

43. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Motivations & states & degree of identification
Concentration & consolidation & centralization
Vertical and lateral

44. What ethnicity is overrepresented on tv?
By medium & society
Harder
Whites
Influences

45. when one media company buys smaller companies of the same type & what type of concentration is this?
Can be at risk & shaped by media & own life factors
Horizontal
Institutions
Flow & telescoping

46. The intended effects of ads include what?
Largest amount of knowledge
State
Cognitive & emotional & moral
Establish awareness of products & existence of products

47. It is clear that the media is completely controlled by what?
Typical level of risk for an event
More married women
Many companies
Ownership rules are relaxed

48. to end up at the top of a Google search & a website must what?
Pay for placement
Typical level of risk for an effect
Toilets & schools & video games & etc.
Shared commons & need for social networking & attraction of advertising support

49. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
More married women
Long-term
1950s
State

50. _______________ frequently occur when you are in a state of automaticity.
Social and economic
Media deregulation
Flow & telescoping
Unintentional effects