Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






2. When does invisible stereotyping occur?






3. what force competes against the ethnic of localism?






4. What are the three types of concentration?






5. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






6. What are the four types of niche audiences?






7. In order to appeal to audiences & most stories begin with what?






8. The three forces that have shaped the development of the interactive mass media






9. What are the four cognitive abilities?






10. When does invisible stereotyping occur?






11. The internet is considered a viral spiral because it _________ innovation due to its network structure






12. What are the two types of factors in fluctuation?






13. what three forces shape the development of interactive media?






14. Describe manifest effects?






15. What are the six baseline influencing factors?






16. What is the natural ability to distinguish the singal and the noise in any message?






17. What is the long-term emotional effect?






18. What are the three elements to a general story formula?






19. What is the natural ability to distinguish the singal and the noise in any message?






20. The number of ads for _______________ increases each year






21. What does attitudinal effects create and shape?






22. Explain localism






23. In what 6 ways is advertising deceptive?






24. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






25. What are the three personal factors of fluctuation?






26. When did the innovation stage for interactive media games begin?






27. The media can have long and short term effects on what?






28. If you cry during a film & you are experiencing what type of effect?






29. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






30. What do media exposure habits focus its attention on?






31. The business trend to consolidate has grown stronger than the government's impulse to...






32. what type of health patterns are there?






33. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






34. What eliminated the legal barrier to competition across markets?






35. A macro-type media effect refers to what?






36. What are the two major effects from the telecommunications competition & deregulation act of 1996?






37. What is telescoping?






38. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






39. What government organization monitors tv and radio programming to determine if it is obscene or not?






40. When did the innovation stage for interactive media games begin?






41. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






42. What does a cognitive-effect means?






43. What does the term telescoping refer to?






44. Issues of concern regarding merger activity includes what?






45. What are the three elements to a general story formula?






46. to end up at the top of a Google search & a website must what?






47. What is baseline effects?






48. What is the way people group and classify things?






49. What are some examples of where advertisements can be found?






50. What are the two types of thinking?