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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What must happen during television before commercial break?
Male
Action must build up
Dramas and situation comedies
Deregulation & change in content & lack of access
2. What are the two main forms of stereotyping?
When you focus on the steps in the process
Invisible & visible
Institutions
Media concentration & media deregulation
3. What two types of information is cognitive made up of?
Factual and social
Broadcasters to serve the public interest & convenience & and necessity
Richer
Temporary
4. Like media programming companies & advertising agencies are also...
Concentrated
Required broadcasters to serve the public's interest & convenience & & necessity
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Try to solve the plot
5. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Intentional
Largest amount of knowledge
Being immersed deeply in a task that they lose track of time and place
6. In what way (s) does advertising make us too materialistic?
Text & television
Dramas and situation comedies
Regulate
We keep asking for more products
7. What are the six main criticisms of advertising?
Good vs evil
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
People have control and control is decentralized
Conglomerate
8. What ethnicity is overrepresented on tv?
Whites
Crystalline intelligence
60%
When whole segments of the population are ignored
9. What are the 3 media factors in fluctuation?
During an exposure to a particular message
Verbal violence
Content of messages & context of portrayals & cognitive complexity of content
Concentration
10. What is the natural ability to distinguish the signal and the noise in any message?
Medical workers
Broadcasters to serve the public interest & convenience & and necessity
Content of messages & context of portrayals & cognitive complexity of content
Field independency
11. What are the three types of concentration?
Can be at risk & shaped by media & own life factors
Sex & violence & language & sexual orientation
Horizontal & vertical & conglomerate
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
12. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Many companies
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Promotes
13. Like media programming companies & advertising agencies are also...
Concentrated
Younger age
Institutions
Attitudinal
14. What are the two timing factors?
Immediate and long-term
Concentrated
Pay for placement
The creation & formulas & & the social values of consumers
15. Although African Americans are represented on television & portrayals rarely include....
They eliminated the legal barrier to competition across markets
65+ years of age
Discrimination and poverty impacting their lives
Regulate
16. In what 6 ways is advertising deceptive?
Temporary
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
More likely to appear in comedies than dramas
17. When does visible stereotyping occur?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Crysalline and fluid
Simplistic and objectionable ways
Efficiency
18. What are the four cognitive abilities?
Cognitive
Field independency & type of intelligence & type of thinking & conceptual differentation
Manifest effect
Flow
19. What is telescoping?
Focus on steps in the process
Field independency
Institutions
Conceptual differentiation
20. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Broadcasters to serve the public interest & convenience & and necessity
Media and personal
Being immersed deeply in a task that they lose track of time and place
21. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Displacement of other activities
Hawaiian word wikiwiki
Manifest and process
22. Name the two types of process effects?
Physiological
Baseline & fluctuation
Concentrated
Shared commons & need for social networking & attraction of advertising support
23. interactive media games are In what stage of development?
Penetration
Being immersed deeply in a task that they lose track of time and place
Institutions
We keep asking for more products
24. What government organization monitors tv and radio programming to determine if it is obscene or not?
State of mind & motivation & & degree of identification
Federal Communications Commission
Conflict
We keep asking for more products
25. What is a physiological effect?
Ownership rules are relaxed
Federal Communications Commission
Influence of automatic bodily systems & beyond our conscious control
Institutions
26. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Easily noticable
Ownership rules are relaxed
An informed decision
Flow
27. What two types of information is cognitive made up of?
Broadcasters to serve the public interest & convenience & and necessity
Factual and social
Vertical
Cognitive
28. What are the 3 subgenres of drama?
Field independency & type of intelligence & type of thinking & conceptual differentiation
State
Tragedy & mystery & action/horror
During an exposure to a particular message
29. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Explorers & socializers & achievers & controllers
Concentrated
They are interactive
30. what type of health patterns are there?
Temporary
Deceptive
Emotional
Baseline & fluctuation
31. What is fluctuation effect?
A temporary effect
Social and economic
Tragedy & mystery & action/horror
CEOs holding a greater concentration of power
32. What are the three parts of efficiency?
Individuals and society
Conflict & climax & resolution
Cultivation & reinforcement
Concentration & consolidation & centralization
33. What are the four cognitive abilities?
60%
Factual and social
Text & television
Field independency & type of intelligence & type of thinking & conceptual differentiation
34. What is an effect that happens during exposure to the media messages?
Immediate
Media content
Institutions
Conflict
35. What do media exposure habits focus its attention on?
Localism
Individuals and society
Attitudinal
Media and messages
36. What is the long-term behavioral effect?
Displacement of other activities
Action must build up
Conservative
The creation & formulas & & the social values of consumers
37. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Real world vs media world
Cognitive & emotional & moral
Focus on steps in the process
38. What best reflects the effects the media has on us?
Shared commons & need for social contact & attraction of advertisers
Always occurring
6
Try to solve the plot
39. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Shared commons & need for social networking & attraction of advertising support
Physiological
They are interactive
40. What are characteristics that have shaped the development of interactive media?
6
Localism
World of Warcraft & $15 per month & an online game & most successful video game in the world
Shared commons & need for social connection & & attraction of advertisers
41. What does MMORPG stand for?
State of mind & motivation & & degree of identification
Small
Massively Multiplayer Online Role Playing Game
Richer
42. The media can have long and short term effects on what?
They eliminated the legal barrier to competition across markets
Explorers & socializers & achievers & controllers
Institutions & society & individuals
Largest amount of knowledge
43. the rationale for regulation in broadcasting is based on what?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Always occurring
Public interest & prevention of monopolies & promoting diversity
Try to solve the plot
44. What is action/horror?
Federal Communications Commission
Good vs evil
Small
Conflict
45. What is the middleware market?
Cognitive & emotional & moral
When game developers market their game code to other game developers
Determines a person's media exposure habits
Action must build up
46. What are the two types of thinking?
Vertical and lateral
Conceptual differentiation
An attitudinal-type effect
Media concentration & media deregulation
47. What was the biggest deal between any two media companies?
Viacom & CBS
CEOs holding a greater concentration of power
Opportunities vs addictions & goals
Toilets & schools & video games & etc.
48. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Easily noticable
Vertical and lateral
People have control and control is decentralized
Cognitive
49. What are characteristics that have shaped the development of interactive media?
Create successful products
Immediate
Medical workers
Shared commons & need for social connection & & attraction of advertisers
50. If you cry during a film & you are experiencing what type of effect?
Real world vs media world
Emotional
Opinions & beliefs & and values
They are interactive