Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. The intended effects of ads include what?
Establish awareness of products & existence of products
To compare the tragic characters & make the audience feel better
Cognitive & emotional & moral
High paid

2. What is the natural ability to distinguish the signal and the noise in any message?
Immediate
Can be addictive
Many companies
Field independency

3. What is flow?
Being immersed deeply in a task that they lose track of time and place
Harder
Toilets & schools & video games & etc.
When fewer people control the media& there's a narrow range of voices

4. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Desensitization
An attitudinal-type effect
They eliminated the legal barrier to competition across markets

5. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Create successful products
Massively Multiplayer Online Role Playing Game
Physiological
Different from

6. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Individuals and society
A temporary effect
Explorers & socializers & achievers & controllers

7. Although African Americans are represented on television & portrayals rarely include....
Print vs tv news
The creation & formulas & & the social values of consumers
Concentration & consolidation & centralization
Discrimination and poverty impacting their lives

8. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Required broadcasters to serve the public's interest & convenience & & necessity
Typical level of risk for an event
They are interactive
Telescoping

9. What percent of a typical newspaper is advertising?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Concentration & consolidation & centralization
Discrimination and poverty impacting their lives
60%

10. What is a wiki?
An informed decision
Being immersed so deeply into a task so they lose track of all time and place
Websites that allow users to add & edit material
Efficiency

11. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Localism
Manifest effect
Influences

12. Which type of violence is most prevalent on television?
Invisible & visible
Hawaiian word wikiwiki
Websites that allow users to add & edit material
Verbal violence

13. What socioeconomic status is more represented?
Determines a person's media exposure habits
Richer
Field independency & type of intelligence & type of thinking & conceptual differentiation
65+ years of age

14. Your _______ when you consume media content can alter your perception of and reaction to the content?
Media concentration & media deregulation
Concentration & consolidation & centralization
State
Horizontal

15. Who does marketing target?
Pay for placement
Confusing to the audience
Niche audiences
6

16. what type of health patterns are there?
Media concentration & media deregulation
Deceptive
Create successful products
Shared commons & need for social connection & & attraction of advertisers

17. What are the two types of responsibilites in advertising?
Social and economic
Media and personal
People share their work through open web sites
Easily noticable

18. Values that are reflected in entertainment messages include what?
Process effects
Penetration
Happiness is found in having things
Temporary

19. Give an example of the cognitive complexity of content
Print vs tv news
Vertical and lateral
Vertical and lateral
Typical level of risk for an effect

20. What did the Communications Act of 1934 require?
Viacom & CBS
Always occurring
Cognitive
Broadcasters to serve the public interest & convenience & and necessity

21. What does attitudinal effects create and shape?
The control of important institutions in the hads of all people
Flow
Opinions & beliefs & and values
Flow & telescoping

22. What is the middleware market?
They are interactive
The media can provide us with information
Required broadcasters to serve the public's interest & convenience & & necessity
When game developers market their game code to other game developers

23. What are the two types of thinking?
Vertical and lateral
Regulate
Focus on steps in the process
They are interactive

24. People who have a ________________ have more awareness of the effects process
Strong personal locus
Automaticy
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Horizontal & vertical & conglomerate

25. What are the 3 subgenres of drama?
Pay for placement
Tragedy & mystery & action/horror
Efficiency
Websites that allow users to add & edit material

26. What does MMORPG stand for?
Opinions & beliefs & and values
Arcade games
Pay for placement
Massively Multiplayer Online Role Playing Game

27. Describe baseline effects.
Typical level of risk for an event
Can be addictive
Try to solve the plot
Action must build up

28. In the formula & What are the 2 constraints?
Crysalline and fluid
By medium & society
Focus on steps in the process
The control of important institutions in the hads of all people

29. What is localism?
The control of important institutions in the hads of all people
Media and messages
Can be at risk & shaped by media & own life factors
Advertisers manipulating us into buying things we don't need

30. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Unintentional effects
Long-term
Conservative
Baseline and fluctuation

31. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
The typical level of risk for an effect
By medium & society
An informed decision

32. When did the innovation stage for interactive media games begin?
During an exposure to a particular message
Real world vs media world
1950s
Arcade games

33. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Conglomerate
Displacement of other activities
Arcade games

34. What is a baseline effect?
The typical level of risk for an effect
State of mind & motivation & & degree of identification
Explorers & socializers & achievers & controllers
When whole segments of the population are ignored

35. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Localism
Intentional
1950s

36. What is the ability to memorize facts?
Text & television
Younger age
Wikis
Crystalline intelligence

37. What are the two main components in the demographics pattern?
Younger age
The company that owns the platform also develops the games and distributes them
Real world vs media world
Text & television

38. The three forces that have shaped the development of the interactive mass media
State of mind & motivation & & degree of identification
Manifest effect
Shared commons & need for social networking & attraction of advertising support
Vertical and lateral

39. What occupation is more represented on tv?
High paid
60%
Action must build up
Arcade games

40. In what way (s) does advertising make us too materialistic?
State
Cognitive
Localism
We keep asking for more products

41. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Vertical and lateral
65+ years of age
More married women

42. The three forces that have shaped the development of the interactive mass media
Public interest & prevention of monopolies & promoting diversity
Niche audiences
Shared commons & need for social networking & attraction of advertising support
Influences

43. What are characteristics that have shaped the development of interactive media?
Explorers & socializers & achievers & controllers
Antisocial vs prosocial
Influences
Shared commons & need for social connection & & attraction of advertisers

44. what three forces shape the development of interactive media?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Shared commons & need for social contact & attraction of advertisers
65+ years of age
Male

45. What is puffery?
Shared commons & need for social connection & & attraction of advertisers
Ads making implicit claims that cannot be tested for the truth
When you focus on the steps in the process
Telescoping

46. What was significant about the Communications Act 1934?

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47. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Concentration & consolidation & centralization
The company that owns the platform also develops the games and distributes them
Conservative
Psychological & emotional & cognitive

48. When does visible stereotyping occur?
Simplistic and objectionable ways
Media concentration & media deregulation
Institutions
When fewer people control the media& there's a narrow range of voices

49. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Individuals and society
Institutions
Ownership rules are relaxed

50. What are the two types of factors in fluctuation?
Media and personal
60%
Manifest and process
Positive because they are easy for viewers to recognize