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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
State of mind & motivation & & degree of identification
65+ years of age
Shared commons & need for social networking & attraction of advertising support
Male
2. A macro-type media effect refers to what?
Broadcasters to serve the public interest & convenience & and necessity
Ads making implicit claims that cannot be tested for the truth
6
Institutions
3. What are the three parts of efficiency?
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentration & consolidation & centralization
The media can provide us with information
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
4. What is flow?
An informed decision
Crysalline and fluid
Conceptual differentiation
Being immersed deeply in a task that they lose track of time and place
5. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Social and economic
Crystalline & fluid
More likely to appear in comedies than dramas
6. What is the most prevalent media effect?
Cognitive
Telescoping
Relaxing regulations
Medical workers
7. What is the natural ability to distinguish the singal and the noise in any message?
Flow
CEOs holding a greater concentration of power
Field independency
The media can provide us with information
8. What is the ability to be creative?
Field independency & type of intelligence & type of thinking & conceptual differentation
Fluid intelligence
An attitudinal-type effect
Cultivation & reinforcement
9. What are the three elements to a general story formula?
Try to solve the plot
Field independency
When whole segments of the population are ignored
Conflict & climax & resolution
10. Give an example of the content of messages
Antisocial vs prosocial
Determines a person's media exposure habits
Conservative
Concentration
11. When does invisible stereotyping occur?
Strong personal locus
When you focus on the steps in the process
Conflict & climax & resolution
When whole segments of the population are ignored
12. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Niche audiences
Displacement of other activities
Institutions & society & individuals
Telescoping
13. What is tragedy used for?
Conceptual differentiation
To compare the tragic characters & make the audience feel better
Confusing to the audience
Desensitization
14. What are the two competing values?
Massively Multiplayer Online Role Playing Game
Antisocial vs prosocial
Localism and efficiency
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
15. when does immediate effects occur?
Intentional
During an exposure to a particular message
Public interest & prevention of monopolies & promoting diversity
Opportunities vs addictions & goals
16. What are the four genres in the formula?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Drama & comedy & romance & reality series
Easily noticable
Public interest & prevention of monopolies & promoting diversity
17. It is clear that the media is completely controlled by what?
Niche audiences
Many companies
Deregulation & change in content & lack of access
Baseline and fluctuation
18. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Antisocial vs prosocial
Opportunities vs addictions & goals
When fewer people control the media& there's a narrow range of voices
19. What percent of a typical newspaper is advertising?
Physiological
60%
Advertisers manipulating us into buying things we don't need
Telescoping
20. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Promotes
People have control and control is decentralized
An attitudinal-type effect
Cognitive
21. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Field independency & type of intelligence & type of thinking & conceptual differentation
Flow
We keep asking for more products
An informed decision
22. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Confusing to the audience
Media concentration & media deregulation
High paid
Media concentration
23. What is efficiency?
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24. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Niche audiences
Easily noticable
Create successful products
25. According to the _______________ is the most challenging medium for telling stories
Text & television
Simplistic and objectionable ways
State
3%
26. What are the four types of niche audiences?
Individuals and society
Explorers & socializers & achievers & controllers
Public interest & prevention of monopolies & promoting diversity
Viacom & CBS
27. The number of ads for _______________ increases each year
Concentration & consolidation & centralization
Easily noticable
When you focus on the steps in the process
Prescription drugs
28. When does visible stereotyping occur?
Simplistic and objectionable ways
Crystalline & fluid
Deregulation & change in content & lack of access
Cognitive & emotional & moral
29. What two types of information is cognitive made up of?
State
Automaticy
Factual and social
Cognitive
30. What occupation is more represented on tv?
Penetration
Typical level of risk for an effect
1950s
High paid
31. What was the first form of media games?
They are interactive
Arcade games
Content of messages & context of portrayals & cognitive complexity of content
People share their work through open web sites
32. according to the textbook & which occupation is the most prevalent in the television world?
Media concentration & media deregulation
Deregulation & change in content & lack of access
Medical workers
Crysalline and fluid
33. 'Bad' language in the media is what?
Physiological
Viacom & CBS
Tragedy & mystery & action/horror
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
34. Where does the term wiki come from?
Hawaiian word wikiwiki
Telescoping
Localism
Cognitive & emotional & moral
35. What are the six baseline influencing factors?
Cultivation & reinforcement
Conflict & climax & resolution
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Websites that allow users to add & edit material
36. What are the two types of thinking?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Vertical and lateral
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
The media can provide us with information
37. Many media effects are...
Concentration
Sex & violence & language & sexual orientation
Sex & violence & language & sexual orientation
Intentional
38. In what way (s) does advertising make us too materialistic?
We keep asking for more products
People have control and control is decentralized
Field independency & type of intelligence & type of thinking & conceptual differentation
60%
39. What are the 3 developmental maturities?
Cognitive & emotional & moral
Opinions & beliefs & and values
Richer
Many companies
40. What are the 3 developmental maturities?
Goals & drives
Can be addictive
High paid
Cognitive & emotional & moral
41. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Action must build up
Media concentration & media deregulation
Younger age
42. What gender is more popular on tv?
CEOs holding a greater concentration of power
Male
Conflict
Regulate
43. What is our personal locus made up of?
Recognize elements of the story
Arcade games
Goals & drives
Localism
44. What is telescoping?
When game developers market their game code to other game developers
Focus on steps in the process
Advertisers manipulating us into buying things we don't need
Can be at risk & shaped by media & own life factors
45. What are the two competing values?
The company that owns the platform also develops the games and distributes them
Motivations & states & degree of identification
Localism and efficiency
Vertical and lateral
46. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Ads making implicit claims that cannot be tested for the truth
Arcade games
When whole segments of the population are ignored
47. Every day & our baseline of media effects what?
Federal Communications Commission
Horizontal & vertical & conglomerate
Can be at risk & shaped by media & own life factors
More married women
48. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Media and messages
Shared commons & need for social connection & & attraction of advertisers
Focus on steps in the process
49. What does attitudinal effects create and shape?
Always occurring
Crystalline & fluid
Can be at risk & shaped by media & own life factors
Opinions & beliefs & and values
50. The business trend to consolidate has grown stronger than the government's impulse to...
Being immersed deeply in a task that they lose track of time and place
Typical level of risk for an event
Regulate
An attitudinal-type effect