SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a digital game has been designed well & it delivers an experience to players through what?
Horizontal & vertical & conglomerate
Strong personal locus
Flow & telescoping
Younger age
2. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Hawaiian word wikiwiki
The typical level of risk for an effect
Stereotypes
Conservative
3. What are the two types of thinking?
Vertical and lateral
Manifest and process
More likely to appear in comedies than dramas
Tragedy & mystery & action/horror
4. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
3%
A digital game player's focus on steps in the process
World of Warcraft & $15 per month & an online game & most successful video game in the world
Manifest effect
5. What is our personal locus made up of?
Vertical and lateral
When whole segments of the population are ignored
Field independency
Goals & drives
6. Describe product claims?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Ownership rules are relaxed
Always occurring
Confusing to the audience
7. What are the three personal factors of fluctuation?
Dramas and situation comedies
Process effects
Baseline & fluctuation
Motivations & states & degree of identification
8. What are the 3 subgenres of drama?
Cognitive
Process effects
Ownership rules are relaxed
Tragedy & mystery & action/horror
9. Your _______ when you consume media content can alter your perception of and reaction to the content?
Media content
State
Automaticy
Verbal violence
10. What does the personal locus do?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
11. when does immediate effects occur?
During an exposure to a particular message
Good vs evil
Media concentration
Tragedy & mystery & action/horror
12. What must happen during television before commercial break?
Shared commons & need for social connection & & attraction of advertisers
Happiness is found in having things
Localism and efficiency
Action must build up
13. What does the term telescoping refer to?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
14. Values that are reflected in entertainment messages include what?
Younger age
Happiness is found in having things
Macro-level effects
Print vs tv news
15. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Stereotypes
Penetration
Positive because they are easy for viewers to recognize
16. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Action must build up
High paid
Prescription drugs
17. What are the six main criticisms of advertising?
Media and personal
Horizontal & vertical & conglomerate
Shared commons & need for social contact & attraction of advertisers
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
18. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Conceptual differentiation
Promotes
Media concentration & media deregulation
Discrimination and poverty impacting their lives
19. The media can have long and short term effects on what?
Institutions & society & individuals
Manifest and process
Dramas and situation comedies
Different from
20. People with the ___________________ learn the most from the media
Relates to the unconscious effects of advertising
Largest amount of knowledge
Text & television
Small
21. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
Niche audiences
Public interest & prevention of monopolies & promoting diversity
Toilets & schools & video games & etc.
22. What are the 3 developmental maturities?
Telescoping
State of mind & motivation & & degree of identification
Cognitive & emotional & moral
An attitudinal-type effect
23. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
Intentional
Can be at risk & shaped by media & own life factors
An attitudinal-type effect
24. _______________ frequently occur when you are in a state of automaticity.
State of mind & motivation & & degree of identification
Unintentional effects
Manifest effect
Crystalline intelligence
25. Issues of concern regarding merger activity includes what?
Focus on steps in the process
The media can provide us with information
The control of important institutions in the hads of all people
Deregulation & change in content & lack of access
26. The video industry has 'a good deal of vertical integration'. What does this mean?
Toilets & schools & video games & etc.
The company that owns the platform also develops the games and distributes them
Flow & telescoping
Emotional
27. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Regulate
Explorers & socializers & achievers & controllers
CEOs holding a greater concentration of power
28. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Emotional
Explorers & socializers & achievers & controllers
Automaticy
29. In what way (s) does advertising make us too materialistic?
Simplistic and objectionable ways
When game developers market their game code to other game developers
We keep asking for more products
They are interactive
30. What is localism?
Strong personal locus
CEOs holding a greater concentration of power
The control of important institutions in the hads of all people
Promotes
31. In order to become media literate in interactive media & what do we need to establish?
Media concentration & media deregulation
Always occurring
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Opportunities vs addictions & goals
32. What are the two types of responsibilites in advertising?
Explorers & socializers & achievers & controllers
Younger age
Social and economic
Good vs evil
33. What is subliminal advertising
Flow & telescoping
Relates to the unconscious effects of advertising
Field independency
High paid
34. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Simplistic and objectionable ways
Conflict & climax & resolution
The control of important institutions in the hads of all people
65+ years of age
35. What is our personal locus made up of?
Media concentration & media deregulation
Goals & drives
World of Warcraft & $15 per month & an online game & most successful video game in the world
The company that owns the platform also develops the games and distributes them
36. What is Web 2.0?
The company that owns the platform also develops the games and distributes them
People share their work through open web sites
Real world vs media world
Regulate
37. What does the term telescoping refer to?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
38. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
The media can provide us with information
Long-term
Conflict
Manifest effect
39. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
More likely to appear in comedies than dramas
Small
To compare the tragic characters & make the audience feel better
Media deregulation
40. It is clear that the media is completely controlled by what?
We keep asking for more products
Immediate and long-term
Real world vs media world
Many companies
41. Describe fluctuation effects.
Process effects
State of mind & motivation & & degree of identification
Temporary
Sex & violence & language & sexual orientation
42. Unintentional effects often occur when we are in a state of...
Automaticy
Goals & drives
Displacement of other activities
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
43. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Prescription drugs
Can be addictive
Intentional
An informed decision
44. The number of ads for _______________ increases each year
Typical level of risk for an event
Prescription drugs
Shared commons & need for social networking & attraction of advertising support
Conservative
45. There is a trend of ______________ of ownership in the media
Concentration
Largest amount of knowledge
Opinions & beliefs & and values
Vertical and lateral
46. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Temporary
Flow & telescoping
The typical level of risk for an effect
47. What is the ability to memorize facts?
During an exposure to a particular message
Crystalline intelligence
Media and personal
Attitudinal
48. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Explorers & socializers & achievers & controllers
Manifest effect
Media concentration & media deregulation
49. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Horizontal
Create successful products
Good vs evil
50. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Male
Verbal violence
Manifest effect
By medium & society