Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the personal locus do?

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2. When does visible stereotyping occur?






3. The video industry has 'a good deal of vertical integration'. What does this mean?






4. Give an example of the cognitive complexity of content






5. Values that are reflected in entertainment messages include what?






6. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






7. according to the textbook & _____ are more likely to be represented in the television world than the real world.






8. People with the ___________________ learn the most from the media






9. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






10. What socioeconomic status is more represented?






11. Describe fluctuation effects.






12. What are examples of baseline factors?






13. Like other media & the internet is now mature enough to suffer from...






14. When does visible stereotyping occur?






15. When creating a new tv series & producers must work around various constraints. What are some constraints?






16. interactive media games are In what stage of development?






17. What is Web 2.0?






18. What is a physiological effect?






19. What does localism serve the needs of?






20. What are some examples of where advertisements can be found?






21. what happens in the media concentration?






22. The internet is considered a viral spiral because it _________ innovation due to its network structure






23. What is a wiki?






24. What is the most prevalent media effect?






25. What is baseline effects?






26. In what way (s) does advertising make us too materialistic?






27. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






28. What is one of the characteristics that differentiate mass media games or video games from other mass media?






29. The intended effects of ads include what?






30. Where does the term wiki come from?






31. What is the long-term behavioral effect?






32. What was it when ownership rules were relaxed?






33. When does a digital game player get deeply immersed in the game and loses all track of time and place?






34. _______________ are societal changes that occur over a long period of time.






35. What percentage of video games earn a profit?






36. what happens in the media concentration?






37. What does a cognitive-effect means?






38. Where does the term wiki come from?






39. Consumers use the formula to do what?






40. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






41. What are the two main components in the demographics pattern?






42. What is efficiency?

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43. What is the natural ability to distinguish the signal and the noise in any message?






44. Who does marketing target?






45. What gender is more popular on tv?






46. Creators use the formula to do what?






47. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






48. What was the biggest deal between any two media companies?






49. What is our personal locus made up of?






50. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values