Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When creating a new tv series & producers must work around various constraints. What are some constraints?






2. Your _______ when you consume media content can alter your perception of and reaction to the content?






3. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






4. What happens in the media deregulation?






5. People with the ___________________ learn the most from the media






6. What are the two main components in the demographics pattern?






7. What are the two types of factors in fluctuation?






8. What did the Communications Act of 1934 require?






9. What are the two types of thinking?






10. What must happen during television before commercial break?






11. When creating a new tv series & producers must work around various constraints. What are some constraints?






12. When does visible stereotyping occur?






13. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






14. What are the 3 media factors in fluctuation?






15. Like media programming companies & advertising agencies are also...






16. What does attitudinal effects create and shape?






17. The video industry has 'a good deal of vertical integration'. What does this mean?






18. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






19. What is baseline effects?






20. What are the three types of concentration?






21. ______ are the influences we experience constantly from our exposure to media messages?






22. The number of ads for _______________ increases each year






23. What are the two timing factors?






24. Describe product claims?






25. What are the 3 subgenres of drama?






26. In the formula & What are the 2 constraints?






27. What are some fluctuation factors?






28. Describe manifest effects?






29. what types of audiences have marketers of digital games identified as?






30. Who does marketing target?






31. Although African Americans are represented on television & portrayals rarely include....






32. What is telescoping?






33. What do megamergers result in?






34. What percentage of video games earn a profit?






35. What is action/horror?






36. to end up at the top of a Google search & a website must what?






37. What is localism?






38. What is flow?






39. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






40. What are the four genres in the formula?






41. What are the two types of media effects?






42. What must happen during television before commercial break?






43. What is WOW?






44. What is a physiological effect?






45. What are some examples of where advertisements can be found?






46. What was the biggest deal between any two media companies?






47. What are the 3 media factors in fluctuation?






48. People who have a ________________ have more awareness of the effects process






49. Many media effects are...






50. The three forces that have shaped the development of the interactive mass media