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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What ethnicity is overrepresented on tv?
Psychological & emotional & cognitive
The typical level of risk for an effect
Whites
The media can provide us with information
2. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Immediate
Flow & telescoping
3. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Verbal violence
Influences
Conglomerate
Sex & violence & language & sexual orientation
4. What is a belief that control of important institutions should be in the hands of many through decentralization?
Automaticy
World of Warcraft & $15 per month & an online game & most successful video game in the world
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Localism
5. When a digital game has been designed well & it delivers an experience to players through what?
Public interest & prevention of monopolies & promoting diversity
We keep asking for more products
Flow & telescoping
Vertical and lateral
6. What is baseline effects?
Typical level of risk for an effect
Broadcasters to serve the public interest & convenience & and necessity
Conceptual differentiation
Male
7. What are the 3 subgenres of drama?
Individuals and society
Confusing to the audience
More likely to appear in comedies than dramas
Tragedy & mystery & action/horror
8. If you cry during a film & you are experiencing what type of effect?
Concentration & consolidation & centralization
Penetration
Field independency
Emotional
9. Long-term effects are ________ to notice than immediate effects.
Harder
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
1950s
Many companies
10. People with the ___________________ learn the most from the media
Create successful products
Relaxing regulations
Largest amount of knowledge
60%
11. What are the two timing factors?
Immediate and long-term
Opinions & beliefs & and values
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Relaxing regulations
12. What are the three parts of efficiency?
Influence of automatic bodily systems & beyond our conscious control
Concentration & consolidation & centralization
Can be addictive
They eliminated the legal barrier to competition across markets
13. Creators use the formula to do what?
Create successful products
Process effects
Stereotypes
Try to solve the plot
14. What are the two types of intelligence?
Positive because they are easy for viewers to recognize
Localism
Crystalline & fluid
Media and messages
15. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Public interest & prevention of monopolies & promoting diversity
Crystalline intelligence
Efficiency
16. What percentage of video games earn a profit?
Print vs tv news
Media concentration & media deregulation
3%
Many companies
17. What eliminated the legal barrier to competition across markets?
Action must build up
Arcade games
Media deregulation
Cultivation & reinforcement
18. What are the two types of process effects?
Baseline and fluctuation
Invisible & visible
Prescription drugs
A temporary effect
19. In what way (s) does advertising make us too materialistic?
Horizontal
Concentration
We keep asking for more products
Conservative
20. What do media exposure habits focus its attention on?
Social and economic
Action must build up
Media and messages
Factual and social
21. What is the ability to be creative?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Fluid intelligence
Media and messages
Determines a person's media exposure habits
22. What is subliminal advertising
Physiological
Concentration & consolidation & centralization
Wikis
Relates to the unconscious effects of advertising
23. Give an example of the content of messages
Antisocial vs prosocial
Niche audiences
Verbal violence
Promotes
24. What is puffery?
During an exposure to a particular message
Discrimination and poverty impacting their lives
High paid
Ads making implicit claims that cannot be tested for the truth
25. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Different from
Flow
Condition audiences for repeat exposures
Viacom & CBS
26. What is a baseline effect?
The typical level of risk for an effect
Being immersed deeply in a task that they lose track of time and place
Temporary
Developmental maturity & knowledge structures & media exposure habits
27. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Discrimination and poverty impacting their lives
More married women
Ads making implicit claims that cannot be tested for the truth
28. What is telescoping?
Individuals and society
Required broadcasters to serve the public's interest & convenience & & necessity
Focus on steps in the process
Verbal violence
29. The intended effects of ads include what?
Flow & telescoping
Establish awareness of products & existence of products
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Conservative
30. What is our personal locus made up of?
Goals & drives
Advertisers manipulating us into buying things we don't need
Confusing to the audience
Easily noticable
31. In order to appeal to audiences & most stories begin with what?
Fluid intelligence
Prescription drugs
Younger age
Conflict
32. What are the six baseline influencing factors?
Cognitive
Establish awareness of products & existence of products
World of Warcraft & $15 per month & an online game & most successful video game in the world
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
33. What are the two main forms of stereotyping?
Invisible & visible
CEOs holding a greater concentration of power
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Focus on steps in the process
34. What was the first form of media games?
Attitudinal
Many companies
Vertical and lateral
Arcade games
35. Describe baseline effects.
Antisocial vs prosocial
Toilets & schools & video games & etc.
Simplistic and objectionable ways
Typical level of risk for an event
36. What is the way people group and classify things?
Conceptual differentiation
Positive because they are easy for viewers to recognize
We keep asking for more products
Media and personal
37. what happens in the media concentration?
Many companies
Ownership rules are relaxed
Hawaiian word wikiwiki
Broadcasters to serve the public interest & convenience & and necessity
38. What are the three elements to a general story formula?
65+ years of age
Emotional
Fluid intelligence
Conflict & climax & resolution
39. What are the three personal factors of fluctuation?
Ownership rules are relaxed
Motivations & states & degree of identification
Media deregulation
Hawaiian word wikiwiki
40. What is a baseline effect?
Opportunities vs addictions & goals
The typical level of risk for an effect
Baseline & fluctuation
Can be addictive
41. Consumers use the formula to do what?
1950s
Recognize elements of the story
Flow & telescoping
1980s & 1990s
42. In tv & gays are what?
When you focus on the steps in the process
Individuals and society
More likely to appear in comedies than dramas
Toilets & schools & video games & etc.
43. In tv & gays are what?
Temporary
Horizontal & vertical & conglomerate
Recognize elements of the story
More likely to appear in comedies than dramas
44. What does the personal locus do?
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45. What are some fluctuation factors?
Small
Physiological
State of mind & motivation & & degree of identification
Developmental maturity & knowledge structures & media exposure habits
46. What are the two types of intelligence?
Typical level of risk for an effect
Crysalline and fluid
Small
Recognize elements of the story
47. What is baseline effects?
Crystalline & fluid
Typical level of risk for an effect
Efficiency
Determines a person's media exposure habits
48. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Concentration
Goals & drives
Flow & telescoping
49. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Different from
Being immersed so deeply into a task so they lose track of all time and place
Happiness is found in having things
50. What does attitudinal effects create and shape?
65+ years of age
Vertical and lateral
Opinions & beliefs & and values
When you focus on the steps in the process