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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of ads for _______________ increases each year
Real world vs media world
Younger age
Prescription drugs
During an exposure to a particular message
2. When does visible stereotyping occur?
Psychological & emotional & cognitive
Strong personal locus
Required broadcasters to serve the public's interest & convenience & & necessity
Simplistic and objectionable ways
3. What two types of information is cognitive made up of?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Ads making implicit claims that cannot be tested for the truth
Factual and social
Opportunities vs addictions & goals
4. What did the Communications Act of 1934 require?
Media concentration & media deregulation
Conservative
Broadcasters to serve the public interest & convenience & and necessity
Prescription drugs
5. What does MMORPG stand for?
Unintentional effects
Massively Multiplayer Online Role Playing Game
Strong personal locus
Displacement of other activities
6. What are the two types of responsibilites in advertising?
Try to solve the plot
Social and economic
Deceptive
Being immersed so deeply into a task so they lose track of all time and place
7. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Influence of automatic bodily systems & beyond our conscious control
The control of important institutions in the hads of all people
Stereotypes
Baseline & fluctuation
8. What best reflects the effects the media has on us?
Crysalline and fluid
Always occurring
Deceptive
Vertical
9. The number of ads for _______________ increases each year
Prescription drugs
Strong personal locus
Shared commons & need for social connection & & attraction of advertisers
Deceptive
10. What is the natural ability to distinguish the signal and the noise in any message?
Telescoping
State
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Field independency
11. What is action/horror?
Crysalline and fluid
Good vs evil
Fluid intelligence
Deregulation & change in content & lack of access
12. What is the process of flow?
Sex & violence & language & sexual orientation
Media concentration & media deregulation
Being immersed so deeply into a task so they lose track of all time and place
Flow
13. What is the natural ability to distinguish the singal and the noise in any message?
Conservative
Field independency
Viacom & CBS
A temporary effect
14. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Flow
Can be addictive
People have control and control is decentralized
15. What gender is more popular on tv?
Cognitive
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Easily noticable
Male
16. What are the two types of process effects?
Unintentional effects
Intentional
Media and messages
Baseline and fluctuation
17. Creators use the formula to do what?
Required broadcasters to serve the public's interest & convenience & & necessity
Conflict & climax & resolution
Good vs evil
Create successful products
18. What are the two competing values?
More likely to appear in comedies than dramas
Try to solve the plot
Localism and efficiency
Conflict
19. In order to appeal to audiences & most stories begin with what?
Conflict
Emotional
Manifest effect
Explorers & socializers & achievers & controllers
20. Over time & the government has been _______________ with regard to who controls the media
An attitudinal-type effect
3%
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Relaxing regulations
21. What is puffery?
Vertical
Ads making implicit claims that cannot be tested for the truth
Efficiency
Immediate and long-term
22. Describe baseline effects.
Typical level of risk for an event
Shared commons & need for social connection & & attraction of advertisers
Localism
Flow & telescoping
23. What is a mystery?
Typical level of risk for an effect
People share their work through open web sites
African Americans
Try to solve the plot
24. There is a trend of ______________ of ownership in the media
High paid
Concentration
Media and messages
Long-term
25. what three forces shape the development of interactive media?
3%
Desensitization
Shared commons & need for social contact & attraction of advertisers
Shared commons & need for social networking & attraction of advertising support
26. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Media concentration
Flow
Crystalline intelligence
Small
27. What is our personal locus made up of?
Fluid intelligence
Broadcasters to serve the public interest & convenience & and necessity
Goals & drives
Physiological
28. Where does the term wiki come from?
More likely to appear in comedies than dramas
Baseline and fluctuation
Hawaiian word wikiwiki
Advertisers manipulating us into buying things we don't need
29. When did megamergers become popular?
They eliminated the legal barrier to competition across markets
Create successful products
1980s & 1990s
Developmental maturity & knowledge structures & media exposure habits
30. What is tragedy used for?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
The creation & formulas & & the social values of consumers
Invisible & visible
To compare the tragic characters & make the audience feel better
31. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
An attitudinal-type effect
Attitudinal
When fewer people control the media& there's a narrow range of voices
The typical level of risk for an effect
32. Like other media & the internet is now mature enough to suffer from...
World of Warcraft & $15 per month & an online game & most successful video game in the world
Field independency & type of intelligence & type of thinking & conceptual differentation
We keep asking for more products
Concentration
33. What are examples of baseline factors?
Macro-level effects
More likely to appear in comedies than dramas
Shared commons & need for social contact & attraction of advertisers
Developmental maturity & knowledge structures & media exposure habits
34. What are the two types of intelligence?
Field independency
Promotes
Crystalline & fluid
Antisocial vs prosocial
35. Which type of violence is most prevalent on television?
Field independency
Small
Content of messages & context of portrayals & cognitive complexity of content
Verbal violence
36. ______ are the influences we experience constantly from our exposure to media messages?
Attitudinal
Media concentration & media deregulation
60%
Process effects
37. In tv & gays are what?
Media deregulation
More likely to appear in comedies than dramas
Richer
3%
38. Explain localism
Opinions & beliefs & and values
Motivations & states & degree of identification
People have control and control is decentralized
Shared commons & need for social connection & & attraction of advertisers
39. What is telescoping?
Macro-level effects
Shared commons & need for social networking & attraction of advertising support
When you focus on the steps in the process
Displacement of other activities
40. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
The control of important institutions in the hads of all people
Physiological
Emotional
During an exposure to a particular message
41. What is action/horror?
Good vs evil
Concentration
Small
Being immersed so deeply into a task so they lose track of all time and place
42. according to the textbook & which occupation is the most prevalent in the television world?
Physiological
Crystalline intelligence
Typical level of risk for an event
Medical workers
43. What are the two types of thinking?
Typical level of risk for an event
Vertical and lateral
1950s
1980s & 1990s
44. What is the ability to memorize facts?
Field independency & type of intelligence & type of thinking & conceptual differentation
Crystalline intelligence
Opinions & beliefs & and values
Temporary
45. What are stereotypes on tv?
CEOs holding a greater concentration of power
High paid
Positive because they are easy for viewers to recognize
Efficiency
46. What does the term telescoping refer to?
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47. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Determines a person's media exposure habits
Telescoping
Immediate and long-term
Male
48. What age is more represented on tv?
Younger age
Hawaiian word wikiwiki
Prescription drugs
Arcade games
49. What is flow?
Concentrated
Being immersed deeply in a task that they lose track of time and place
Factual and social
Action must build up
50. Your _______ when you consume media content can alter your perception of and reaction to the content?
Ads making implicit claims that cannot be tested for the truth
State
Horizontal
Media and messages