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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The intended effects of ads include what?
Establish awareness of products & existence of products
Invisible & visible
Drama & comedy & romance & reality series
Create successful products
2. What does the personal locus do?
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3. what happens in the media concentration?
Dramas and situation comedies
Ownership rules are relaxed
Being immersed so deeply into a task so they lose track of all time and place
Social and economic
4. What ethnicity is overrepresented on tv?
Whites
Sex & violence & language & sexual orientation
Richer
The company that owns the platform also develops the games and distributes them
5. What is the most prevalent media effect?
Invisible & visible
Hawaiian word wikiwiki
Cognitive
Toilets & schools & video games & etc.
6. What are the four cognitive abilities?
3%
Promotes
Antisocial vs prosocial
Field independency & type of intelligence & type of thinking & conceptual differentiation
7. What is a mystery?
Media concentration
People have control and control is decentralized
Can be at risk & shaped by media & own life factors
Try to solve the plot
8. What is the ability to be creative?
Drama & comedy & romance & reality series
Fluid intelligence
Arcade games
Field independency
9. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
An attitudinal-type effect
Relaxing regulations
Small
65+ years of age
10. Although African Americans are represented on television & portrayals rarely include....
65+ years of age
60%
People have control and control is decentralized
Discrimination and poverty impacting their lives
11. The video industry has 'a good deal of vertical integration'. What does this mean?
They eliminated the legal barrier to competition across markets
State of mind & motivation & & degree of identification
The company that owns the platform also develops the games and distributes them
Developmental maturity & knowledge structures & media exposure habits
12. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Conflict
Tragedy & mystery & action/horror
Physiological
Focus on steps in the process
13. What are the six main criticisms of advertising?
Hawaiian word wikiwiki
Focus on steps in the process
Ownership rules are relaxed
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
14. What are the two types of thinking?
Vertical and lateral
More married women
Crystalline & fluid
Conflict
15. What are the 3 developmental maturities?
Cognitive & emotional & moral
Temporary
When whole segments of the population are ignored
Developmental maturity & knowledge structures & media exposure habits
16. The number of ads for _______________ increases each year
Determines a person's media exposure habits
When game developers market their game code to other game developers
Social and economic
Prescription drugs
17. The internet is considered a viral spiral because it _________ innovation due to its network structure
Recognize elements of the story
Public interest & prevention of monopolies & promoting diversity
Influence of automatic bodily systems & beyond our conscious control
Promotes
18. Every day & our baseline of media effects what?
Crysalline and fluid
Hawaiian word wikiwiki
Can be at risk & shaped by media & own life factors
3%
19. What is the natural ability to distinguish the singal and the noise in any message?
Emotional
Vertical and lateral
Vertical and lateral
Field independency
20. People who have a ________________ have more awareness of the effects process
Strong personal locus
Influence of automatic bodily systems & beyond our conscious control
Opinions & beliefs & and values
Concentration
21. interactive media games are In what stage of development?
Field independency
Penetration
They are interactive
Can be addictive
22. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
More likely to appear in comedies than dramas
Baseline and fluctuation
Telescoping
Largest amount of knowledge
23. What is WOW?
The company that owns the platform also develops the games and distributes them
World of Warcraft & $15 per month & an online game & most successful video game in the world
Different from
Vertical and lateral
24. The media can have long and short term effects on what?
Media and messages
Institutions & society & individuals
Concentrated
Small
25. Like media programming companies & advertising agencies are also...
Penetration
Toilets & schools & video games & etc.
Antisocial vs prosocial
Concentrated
26. Issues of concern regarding merger activity includes what?
They are interactive
Deceptive
Concentration
Deregulation & change in content & lack of access
27. the rationale for regulation in broadcasting is based on what?
A temporary effect
Cognitive
Relaxing regulations
Public interest & prevention of monopolies & promoting diversity
28. A macro-type media effect refers to what?
Antisocial vs prosocial
State
Institutions
Broadcasters to serve the public interest & convenience & and necessity
29. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Broadcasters to serve the public interest & convenience & and necessity
Public interest & prevention of monopolies & promoting diversity
Media concentration & media deregulation
Telescoping
30. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
60%
Shared commons & need for social contact & attraction of advertisers
Niche audiences
31. What are the three elements to a general story formula?
Emotional
Automaticy
Conflict & climax & resolution
Field independency
32. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Localism
Localism
Strong personal locus
33. What are the four types of niche audiences?
Broadcasters to serve the public interest & convenience & and necessity
During an exposure to a particular message
65+ years of age
Explorers & socializers & achievers & controllers
34. Where does the term wiki come from?
Developmental maturity & knowledge structures & media exposure habits
Conglomerate
Hawaiian word wikiwiki
Younger age
35. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Public interest & prevention of monopolies & promoting diversity
Field independency & type of intelligence & type of thinking & conceptual differentation
During an exposure to a particular message
36. What are the two long-term attitudinal effects?
Print vs tv news
Cultivation & reinforcement
Localism
Shared commons & need for social connection & & attraction of advertisers
37. What are the three parts of efficiency?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Factual and social
When whole segments of the population are ignored
Concentration & consolidation & centralization
38. What does attitudinal effects create and shape?
Drama & comedy & romance & reality series
Opinions & beliefs & and values
Concentration
Opportunities vs addictions & goals
39. What do media exposure habits focus its attention on?
Establish awareness of products & existence of products
Recognize elements of the story
Media and messages
World of Warcraft & $15 per month & an online game & most successful video game in the world
40. What are the 3 subgenres of drama?
Manifest and process
The control of important institutions in the hads of all people
Tragedy & mystery & action/horror
Concentration & consolidation & centralization
41. Long-term effects are ________ to notice than immediate effects.
Harder
Concentration
Wikis
Create successful products
42. Who does marketing target?
Niche audiences
Ownership rules are relaxed
When fewer people control the media& there's a narrow range of voices
Localism and efficiency
43. What are the two types of thinking?
Create successful products
Developmental maturity & knowledge structures & media exposure habits
Process effects
Vertical and lateral
44. The pattern of the population of television characters is ______ the pattern of people in the real world
Prescription drugs
Media concentration
Different from
65+ years of age
45. In what 6 ways is advertising deceptive?
The media can provide us with information
Richer
Displacement of other activities
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
46. Describe manifest effects?
Easily noticable
The creation & formulas & & the social values of consumers
Concentration
Regulate
47. What must happen during television before commercial break?
When whole segments of the population are ignored
Massively Multiplayer Online Role Playing Game
Deceptive
Action must build up
48. What is the middleware market?
Goals & drives
When fewer people control the media& there's a narrow range of voices
When game developers market their game code to other game developers
Relaxing regulations
49. Values that are reflected in entertainment messages include what?
A digital game player's focus on steps in the process
Public interest & prevention of monopolies & promoting diversity
Happiness is found in having things
Fluid intelligence
50. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Institutions
Macro-level effects
Penetration