Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What does attitudinal effects create and shape?
Automaticy
Tragedy & mystery & action/horror
Emotional
Opinions & beliefs & and values

2. What is localism?
Influence of automatic bodily systems & beyond our conscious control
The control of important institutions in the hads of all people
Field independency & type of intelligence & type of thinking & conceptual differentiation
A digital game player's focus on steps in the process

3. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Sex & violence & language & sexual orientation
Field independency
Telescoping
Efficiency

4. What are the two main components in the demographics pattern?
Real world vs media world
Field independency & type of intelligence & type of thinking & conceptual differentation
Toilets & schools & video games & etc.
1980s & 1990s

5. What is a wiki?
Websites that allow users to add & edit material
Many companies
People have control and control is decentralized
Prescription drugs

6. What is action/horror?
Good vs evil
Attitudinal
Hawaiian word wikiwiki
During an exposure to a particular message

7. What are the four types of niche audiences?
More likely to appear in comedies than dramas
Explorers & socializers & achievers & controllers
Crystalline intelligence
Immediate

8. In tv & gays are what?
Always occurring
CEOs holding a greater concentration of power
More likely to appear in comedies than dramas
When you focus on the steps in the process

9. When a digital game has been designed well & it delivers an experience to players through what?
Desensitization
Flow & telescoping
Largest amount of knowledge
1950s

10. What are the two types of intelligence?
Crysalline and fluid
Explorers & socializers & achievers & controllers
Discrimination and poverty impacting their lives
World of Warcraft & $15 per month & an online game & most successful video game in the world

11. What is a baseline effect?
Establish awareness of products & existence of products
Medical workers
Explorers & socializers & achievers & controllers
The typical level of risk for an effect

12. What are stereotypes on tv?
Factual and social
Positive because they are easy for viewers to recognize
An attitudinal-type effect
Whites

13. Like media programming companies & advertising agencies are also...
Advertisers manipulating us into buying things we don't need
High paid
Concentrated
The company that owns the platform also develops the games and distributes them

14. What socioeconomic status is more represented?
Richer
Field independency
Physiological
Pay for placement

15. What does a cognitive-effect means?
The media can provide us with information
Vertical and lateral
Cognitive & emotional & moral
Cognitive

16. 'Bad' language in the media is what?
CEOs holding a greater concentration of power
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Crystalline & fluid
Psychological & emotional & cognitive

17. the rationale for regulation in broadcasting is based on what?
Medical workers
Public interest & prevention of monopolies & promoting diversity
Sex & violence & language & sexual orientation
Flow

18. What are the two types of factors in fluctuation?
Media and personal
Happiness is found in having things
Macro-level effects
Create successful products

19. Describe fluctuation effects.
People have control and control is decentralized
The creation & formulas & & the social values of consumers
Temporary
Relates to the unconscious effects of advertising

20. In order to appeal to audiences & most stories begin with what?
Penetration
Ads making implicit claims that cannot be tested for the truth
Conflict
Crystalline & fluid

21. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Automaticy
Concentration & consolidation & centralization
Manifest effect

22. What percentage of video games earn a profit?
More likely to appear in comedies than dramas
Relaxing regulations
Localism
3%

23. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
We keep asking for more products
Content of messages & context of portrayals & cognitive complexity of content
Influences

24. What are the four cognitive abilities?
Establish awareness of products & existence of products
Concentrated
Field independency & type of intelligence & type of thinking & conceptual differentiation
Tragedy & mystery & action/horror

25. What are the two main forms of stereotyping?
Invisible & visible
Flow
Public interest & prevention of monopolies & promoting diversity
Opinions & beliefs & and values

26. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Easily noticable
Conservative
Being immersed deeply in a task that they lose track of time and place
Temporary

27. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Media and messages
More likely to appear in comedies than dramas
Attitudinal
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

28. In what 6 ways is advertising deceptive?
Media concentration
More likely to appear in comedies than dramas
They eliminated the legal barrier to competition across markets
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

29. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Cognitive & emotional & moral
Media concentration & media deregulation
World of Warcraft & $15 per month & an online game & most successful video game in the world
Drama & comedy & romance & reality series

30. What is baseline effects?
Broadcasters to serve the public interest & convenience & and necessity
Crysalline and fluid
When fewer people control the media& there's a narrow range of voices
Typical level of risk for an effect

31. What marital status is more represented on tv?
More married women
Crystalline & fluid
Vertical and lateral
Typical level of risk for an event

32. What are the two types of thinking?
Conglomerate
They are interactive
State of mind & motivation & & degree of identification
Vertical and lateral

33. What are the two types of intelligence?
Concentration
Crystalline & fluid
Sex & violence & language & sexual orientation
The control of important institutions in the hads of all people

34. Unintentional effects often occur when we are in a state of...
Social and economic
A temporary effect
Create successful products
Automaticy

35. What is Web 2.0?
People share their work through open web sites
Medical workers
Positive because they are easy for viewers to recognize
Field independency & type of intelligence & type of thinking & conceptual differentiation

36. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
High paid
Try to solve the plot
Vertical and lateral

37. What is the process of flow?
Condition audiences for repeat exposures
Drama & comedy & romance & reality series
Being immersed so deeply into a task so they lose track of all time and place
Psychological & emotional & cognitive

38. What best reflects the effects the media has on us?
Field independency
Goals & drives
Required broadcasters to serve the public's interest & convenience & & necessity
Always occurring

39. What does a cognitive-effect means?
Typical level of risk for an event
Required broadcasters to serve the public's interest & convenience & & necessity
The media can provide us with information
Goals & drives

40. What does the term telescoping refer to?

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41. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Ads making implicit claims that cannot be tested for the truth
Positive because they are easy for viewers to recognize
Ownership rules are relaxed

42. What was it when ownership rules were relaxed?
Emotional
Media concentration
Harder
Richer

43. When creating a new tv series & producers must work around various constraints. What are some constraints?
To compare the tragic characters & make the audience feel better
Influence of automatic bodily systems & beyond our conscious control
Can be addictive
The creation & formulas & & the social values of consumers

44. what force competes against the ethnic of localism?
High paid
Tragedy & mystery & action/horror
Efficiency
1980s & 1990s

45. Long-term effects are ________ to notice than immediate effects.
Different from
Motivations & states & degree of identification
Harder
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

46. What is efficiency?

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47. The internet is considered a viral spiral because it _________ innovation due to its network structure
Opportunities vs addictions & goals
Promotes
An informed decision
Temporary

48. Many media effects are...
Intentional
More married women
65+ years of age
Conflict & climax & resolution

49. Long-term effects are ________ to notice than immediate effects.
Hawaiian word wikiwiki
Media concentration
Harder
Wikis

50. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Immediate and long-term
The creation & formulas & & the social values of consumers
Attitudinal