Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Consumers use the formula to do what?
Recognize elements of the story
Condition audiences for repeat exposures
Concentration
Promotes

2. ______ are the influences we experience constantly from our exposure to media messages?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Localism
Efficiency
Process effects

3. What does attitudinal effects create and shape?
Conflict & climax & resolution
Typical level of risk for an event
Media concentration & media deregulation
Opinions & beliefs & and values

4. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Flow
African Americans
Developmental maturity & knowledge structures & media exposure habits
Media content

5. What ethnicity is overrepresented on tv?
Harder
Whites
The media can provide us with information
Invisible & visible

6. The pattern of the population of television characters is ______ the pattern of people in the real world
Institutions
Horizontal
Media concentration & media deregulation
Different from

7. What are the two types of responsibilites in advertising?
When game developers market their game code to other game developers
Social and economic
Richer
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

8. What are the 3 subgenres of drama?
Concentrated
Recognize elements of the story
1980s & 1990s
Tragedy & mystery & action/horror

9. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Relates to the unconscious effects of advertising
Media concentration & media deregulation
Emotional

10. What is an effect that happens during exposure to the media messages?
Wikis
Immediate
Deceptive
6

11. What is a wiki?
To compare the tragic characters & make the audience feel better
During an exposure to a particular message
Websites that allow users to add & edit material
Required broadcasters to serve the public's interest & convenience & & necessity

12. What is the long-term emotional effect?
High paid
Desensitization
World of Warcraft & $15 per month & an online game & most successful video game in the world
Physiological

13. ________ are beneficial because they allow for the creation of collective knowledge
Positive because they are easy for viewers to recognize
Wikis
Media concentration & media deregulation
Cognitive

14. What are examples of baseline factors?
Influences
Opinions & beliefs & and values
Developmental maturity & knowledge structures & media exposure habits
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

15. When did megamergers become popular?
1980s & 1990s
Developmental maturity & knowledge structures & media exposure habits
Content of messages & context of portrayals & cognitive complexity of content
CEOs holding a greater concentration of power

16. What is the middleware market?
When game developers market their game code to other game developers
Social and economic
Being immersed deeply in a task that they lose track of time and place
Unintentional effects

17. In the formula & What are the 2 constraints?
By medium & society
Antisocial vs prosocial
1980s & 1990s
Social and economic

18. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Field independency
Shared commons & need for social contact & attraction of advertisers
Typical level of risk for an effect
Media concentration & media deregulation

19. What are the two types of media effects?
Psychological & emotional & cognitive
Content of messages & context of portrayals & cognitive complexity of content
The typical level of risk for an effect
Manifest and process

20. What is the long-term behavioral effect?
Displacement of other activities
The media can provide us with information
Always occurring
High paid

21. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Developmental maturity & knowledge structures & media exposure habits
Media content
Individuals and society
Long-term

22. What is Web 2.0?
People share their work through open web sites
Condition audiences for repeat exposures
When game developers market their game code to other game developers
During an exposure to a particular message

23. What is a wiki?
1980s & 1990s
Influences
Websites that allow users to add & edit material
Ownership rules are relaxed

24. What best reflects the effects the media has on us?
Vertical
Determines a person's media exposure habits
Always occurring
Factual and social

25. Who does marketing target?
The creation & formulas & & the social values of consumers
Flow
Niche audiences
Individuals and society

26. What is flow?
Deregulation & change in content & lack of access
Penetration
Being immersed deeply in a task that they lose track of time and place
Horizontal

27. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Advertisers manipulating us into buying things we don't need
Whites
Concentrated

28. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Shared commons & need for social contact & attraction of advertisers
Long-term
Younger age
Vertical and lateral

29. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Factual and social
Goals & drives
Prescription drugs

30. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Wikis
Whites
Fluid intelligence

31. What is telescoping?
Horizontal
3%
Always occurring
Focus on steps in the process

32. Unintentional effects often occur when we are in a state of...
Automaticy
Good vs evil
Vertical
The media can provide us with information

33. It is clear that the media is completely controlled by what?
1980s & 1990s
A temporary effect
Cognitive & emotional & moral
Many companies

34. What is efficiency?

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35. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Niche audiences
During an exposure to a particular message
1980s & 1990s

36. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Crysalline and fluid
Field independency & type of intelligence & type of thinking & conceptual differentiation
Goals & drives

37. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Pay for placement
When whole segments of the population are ignored
Flow
Attitudinal

38. What are the four genres in the formula?
Typical level of risk for an event
Vertical and lateral
Happiness is found in having things
Drama & comedy & romance & reality series

39. What is the most prevalent media effect?
Crystalline & fluid
Cognitive
Male
Temporary

40. Media ownership has big impact on...
Media content
Typical level of risk for an event
Tragedy & mystery & action/horror
Attitudinal

41. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Immediate
Media concentration
Vertical and lateral
Telescoping

42. Describe fluctuation effects.
Intentional
Fluid intelligence
Temporary
Influences

43. What occupation is more represented on tv?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
High paid
Invisible & visible
Intentional

44. When a digital game has been designed well & it delivers an experience to players through what?
Temporary
We keep asking for more products
Many companies
Flow & telescoping

45. What is fluctuation effect?
Easily noticable
A temporary effect
Whites
Influences

46. to end up at the top of a Google search & a website must what?
Conflict & climax & resolution
High paid
Conflict & climax & resolution
Pay for placement

47. The media can have long and short term effects on what?
Can be at risk & shaped by media & own life factors
Many companies
Penetration
Institutions & society & individuals

48. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Media and personal
Small
6

49. What are the 3 developmental maturities?
Promotes
Media content
Cognitive & emotional & moral
Required broadcasters to serve the public's interest & convenience & & necessity

50. In tv & gays are what?
65+ years of age
More married women
African Americans
More likely to appear in comedies than dramas