Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two main forms of stereotyping?






2. What is a mystery?






3. The video industry has 'a good deal of vertical integration'. What does this mean?






4. What eliminated the legal barrier to competition across markets?






5. What is flow?






6. It is clear that the media is completely controlled by what?






7. to end up at the top of a Google search & a website must what?






8. interactive media games are In what stage of development?






9. There is a trend of ______________ of ownership in the media






10. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






11. What does the personal locus do?

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12. Unintentional effects often occur when we are in a state of...






13. In tv & gays are what?






14. What are the two types of responsibilites in advertising?






15. What are the three states of personal factors in fluctuation?






16. What ethnicity is overrepresented on tv?






17. In order to appeal to audiences & most stories begin with what?






18. _______________ frequently occur when you are in a state of automaticity.






19. What percent of a typical newspaper is advertising?






20. The pattern of the population of television characters is ______ the pattern of people in the real world






21. What do megamergers result in?






22. What is the long-term emotional effect?






23. When does a digital game player get deeply immersed in the game and loses all track of time and place?






24. When did megamergers become popular?






25. What occupation is more represented on tv?






26. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






27. What are the four types of niche audiences?






28. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






29. Which type of violence is most prevalent on television?






30. What is our personal locus made up of?






31. _______________ frequently occur when you are in a state of automaticity.






32. Give an example of the content of messages






33. What is flow?






34. What are the four types of niche audiences?






35. What socioeconomic status is more represented?






36. What was it when ownership rules were relaxed?






37. Over time & the government has been _______________ with regard to who controls the media






38. Give an example of the cognitive complexity of content






39. What percentage of video games earn a profit?






40. What is the natural ability to distinguish the signal and the noise in any message?






41. What are stereotypes on tv?






42. What was the first form of media games?






43. Issues of concern regarding merger activity includes what?






44. What is subliminal advertising






45. What is action/horror?






46. What is the middleware market?






47. What socioeconomic status is more represented?






48. Issues of concern regarding merger activity includes what?






49. What best reflects the effects the media has on us?






50. What marital status is more represented on tv?