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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In what 6 ways is advertising deceptive?
Wikis
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Conglomerate
Vertical and lateral
2. What two types of information is cognitive made up of?
Relates to the unconscious effects of advertising
To compare the tragic characters & make the audience feel better
Crystalline intelligence
Factual and social
3. What is a physiological effect?
Macro-level effects
Deceptive
Influence of automatic bodily systems & beyond our conscious control
Conflict
4. interactive media games are In what stage of development?
Confusing to the audience
Penetration
Crysalline and fluid
We keep asking for more products
5. What are the four cognitive abilities?
Vertical and lateral
Concentration
Field independency & type of intelligence & type of thinking & conceptual differentation
Relaxing regulations
6. The video industry has 'a good deal of vertical integration'. What does this mean?
A temporary effect
They eliminated the legal barrier to competition across markets
The company that owns the platform also develops the games and distributes them
When game developers market their game code to other game developers
7. Long-term effects are ________ to notice than immediate effects.
Institutions & society & individuals
Conflict
Harder
Cognitive
8. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Penetration
Typical level of risk for an event
Create successful products
9. What gender is more popular on tv?
Media content
Attitudinal
Field independency & type of intelligence & type of thinking & conceptual differentiation
Male
10. In the formula & What are the 2 constraints?
By medium & society
Shared commons & need for social networking & attraction of advertising support
Typical level of risk for an event
State of mind & motivation & & degree of identification
11. The intended effects of ads include what?
Conglomerate
Establish awareness of products & existence of products
Media deregulation
Process effects
12. What did the Communications Act of 1934 require?
Influence of automatic bodily systems & beyond our conscious control
When game developers market their game code to other game developers
Federal Communications Commission
Broadcasters to serve the public interest & convenience & and necessity
13. What are the 3 developmental maturities?
60%
Ads making implicit claims that cannot be tested for the truth
Cognitive & emotional & moral
Flow
14. ______ are the influences we experience constantly from our exposure to media messages?
Deregulation & change in content & lack of access
State
Process effects
Typical level of risk for an effect
15. What best reflects the effects the media has on us?
Can be addictive
Easily noticable
Always occurring
Promotes
16. What best reflects the effects the media has on us?
The typical level of risk for an effect
Media and personal
Psychological & emotional & cognitive
Always occurring
17. The number of ads for _______________ increases each year
Opinions & beliefs & and values
Cultivation & reinforcement
Prescription drugs
Flow
18. Your _______ when you consume media content can alter your perception of and reaction to the content?
Manifest effect
An informed decision
Create successful products
State
19. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Prescription drugs
Verbal violence
The media can provide us with information
20. Unintentional effects often occur when we are in a state of...
Automaticy
Crystalline & fluid
Concentration
The company that owns the platform also develops the games and distributes them
21. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Baseline and fluctuation
Localism and efficiency
Federal Communications Commission
22. What eliminated the legal barrier to competition across markets?
Concentration
Media deregulation
Media concentration
Explorers & socializers & achievers & controllers
23. What are the six baseline influencing factors?
Explorers & socializers & achievers & controllers
Opinions & beliefs & and values
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Federal Communications Commission
24. what happens in the media concentration?
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentration
Ownership rules are relaxed
Medical workers
25. Playing interactive video games & particularly MMORPGs...
Can be addictive
They eliminated the legal barrier to competition across markets
Recognize elements of the story
Flow & telescoping
26. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Harder
Dramas and situation comedies
Arcade games
People have control and control is decentralized
27. The video industry has 'a good deal of vertical integration'. What does this mean?
Condition audiences for repeat exposures
Confusing to the audience
Create successful products
The company that owns the platform also develops the games and distributes them
28. What are examples of baseline factors?
Sex & violence & language & sexual orientation
Developmental maturity & knowledge structures & media exposure habits
Institutions
Different from
29. What are the 3 media factors in fluctuation?
Social and economic
Content of messages & context of portrayals & cognitive complexity of content
Relaxing regulations
Concentration
30. What are the two competing values?
Long-term
Largest amount of knowledge
Conflict
Localism and efficiency
31. Describe manifest effects?
Opinions & beliefs & and values
Many companies
Easily noticable
Different from
32. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Flow & telescoping
Influences
Conglomerate
33. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
Positive because they are easy for viewers to recognize
Always occurring
Confusing to the audience
34. Describe fluctuation effects.
Crystalline intelligence
Temporary
An informed decision
Media and personal
35. What is our personal locus made up of?
Younger age
Institutions & society & individuals
Goals & drives
The company that owns the platform also develops the games and distributes them
36. A macro-type media effect refers to what?
Being immersed deeply in a task that they lose track of time and place
Physiological
Being immersed deeply in a task that they lose track of time and place
Institutions
37. What is fluctuation effect?
Required broadcasters to serve the public's interest & convenience & & necessity
A temporary effect
To compare the tragic characters & make the audience feel better
Largest amount of knowledge
38. If you cry during a film & you are experiencing what type of effect?
Long-term
Emotional
Media concentration & media deregulation
Crystalline & fluid
39. What does localism serve the needs of?
Localism and efficiency
Psychological & emotional & cognitive
Individuals and society
Concentration & consolidation & centralization
40. What are the two competing values?
Localism and efficiency
Explorers & socializers & achievers & controllers
Discrimination and poverty impacting their lives
Different from
41. Describe fluctuation effects.
Attitudinal
Penetration
Advertisers manipulating us into buying things we don't need
Temporary
42. What are the two types of media effects?
Emotional
Manifest and process
Immediate
To compare the tragic characters & make the audience feel better
43. Over time & the government has been _______________ with regard to who controls the media
Localism and efficiency
To compare the tragic characters & make the audience feel better
Being immersed deeply in a task that they lose track of time and place
Relaxing regulations
44. What is fluctuation effect?
A temporary effect
Automaticy
Cognitive & emotional & moral
Media concentration & media deregulation
45. What is the long-term emotional effect?
Antisocial vs prosocial
Desensitization
Relaxing regulations
Text & television
46. What are the two types of process effects?
Required broadcasters to serve the public's interest & convenience & & necessity
Baseline and fluctuation
Localism
Relates to the unconscious effects of advertising
47. What are the two main components in the demographics pattern?
Vertical
Cultivation & reinforcement
A digital game player's focus on steps in the process
Real world vs media world
48. The intended effects of ads include what?
Niche audiences
Wikis
Establish awareness of products & existence of products
Relates to the unconscious effects of advertising
49. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Typical level of risk for an event
Relaxing regulations
Flow
Crysalline and fluid
50. What is Web 2.0?
Cognitive
Can be at risk & shaped by media & own life factors
Good vs evil
People share their work through open web sites