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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. when does immediate effects occur?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Localism and efficiency
During an exposure to a particular message
More married women
2. What is telescoping?
Explorers & socializers & achievers & controllers
Shared commons & need for social contact & attraction of advertisers
Focus on steps in the process
Action must build up
3. What gender is more popular on tv?
To compare the tragic characters & make the audience feel better
Media content
Emotional
Male
4. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Deceptive
6
The company that owns the platform also develops the games and distributes them
The typical level of risk for an effect
5. When did the innovation stage for interactive media games begin?
Drama & comedy & romance & reality series
Typical level of risk for an effect
1950s
The company that owns the platform also develops the games and distributes them
6. What are some examples of where advertisements can be found?
Opinions & beliefs & and values
Toilets & schools & video games & etc.
Hawaiian word wikiwiki
Field independency & type of intelligence & type of thinking & conceptual differentiation
7. People who have a ________________ have more awareness of the effects process
Manifest effect
Strong personal locus
Drama & comedy & romance & reality series
Baseline & fluctuation
8. Media ownership has big impact on...
Media content
Crystalline & fluid
Motivations & states & degree of identification
Harder
9. What are the two competing values?
Field independency & type of intelligence & type of thinking & conceptual differentation
Localism and efficiency
The typical level of risk for an effect
Manifest and process
10. Every day & our baseline of media effects what?
Psychological & emotional & cognitive
Crystalline & fluid
6
Can be at risk & shaped by media & own life factors
11. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Desensitization
Field independency & type of intelligence & type of thinking & conceptual differentiation
Younger age
Media concentration & media deregulation
12. What is the ability to be creative?
Fluid intelligence
Baseline and fluctuation
High paid
Federal Communications Commission
13. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Opportunities vs addictions & goals
During an exposure to a particular message
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
14. what force competes against the ethnic of localism?
Always occurring
Penetration
Efficiency
Immediate and long-term
15. Who does marketing target?
Niche audiences
Required broadcasters to serve the public's interest & convenience & & necessity
Flow & telescoping
Happiness is found in having things
16. Which type of violence is most prevalent on television?
When you focus on the steps in the process
Verbal violence
Ownership rules are relaxed
Concentration & consolidation & centralization
17. What is action/horror?
Determines a person's media exposure habits
Good vs evil
A temporary effect
Localism
18. What are the two main forms of stereotyping?
Field independency
6
Invisible & visible
They are interactive
19. Your _______ when you consume media content can alter your perception of and reaction to the content?
Establish awareness of products & existence of products
Media and personal
Whites
State
20. What are the three types of concentration?
Ownership rules are relaxed
Establish awareness of products & existence of products
Horizontal & vertical & conglomerate
Advertisers manipulating us into buying things we don't need
21. What is a baseline effect?
The typical level of risk for an effect
Promotes
Penetration
Establish awareness of products & existence of products
22. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Small
Opinions & beliefs & and values
Focus on steps in the process
23. What are the two long-term attitudinal effects?
Shared commons & need for social networking & attraction of advertising support
Create successful products
Cultivation & reinforcement
Whites
24. What are the two timing factors?
Ownership rules are relaxed
Psychological & emotional & cognitive
Younger age
Immediate and long-term
25. What are the six baseline influencing factors?
Crystalline & fluid
Concentration & consolidation & centralization
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
To compare the tragic characters & make the audience feel better
26. What does localism serve the needs of?
Individuals and society
Baseline and fluctuation
Male
Emotional
27. What are the four types of niche audiences?
Cultivation & reinforcement
Recognize elements of the story
Many companies
Explorers & socializers & achievers & controllers
28. What are the two types of media effects?
Temporary
We keep asking for more products
Crystalline & fluid
Manifest and process
29. Like other media & the internet is now mature enough to suffer from...
Cognitive
Intentional
Ownership rules are relaxed
Concentration
30. What is a mystery?
Social and economic
Can be at risk & shaped by media & own life factors
Try to solve the plot
6
31. When a digital game has been designed well & it delivers an experience to players through what?
Happiness is found in having things
A digital game player's focus on steps in the process
Flow & telescoping
Harder
32. What was the first form of media games?
Richer
Massively Multiplayer Online Role Playing Game
Arcade games
CEOs holding a greater concentration of power
33. What does the term telescoping refer to?
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34. Playing interactive video games & particularly MMORPGs...
Can be addictive
Richer
Try to solve the plot
Desensitization
35. If you cry during a film & you are experiencing what type of effect?
Being immersed so deeply into a task so they lose track of all time and place
Federal Communications Commission
Always occurring
Emotional
36. In what 6 ways is advertising deceptive?
Toilets & schools & video games & etc.
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
They eliminated the legal barrier to competition across markets
The typical level of risk for an effect
37. What percentage of video games earn a profit?
Niche audiences
Antisocial vs prosocial
Field independency & type of intelligence & type of thinking & conceptual differentation
3%
38. What best reflects the effects the media has on us?
Easily noticable
Many companies
60%
Always occurring
39. The number of ads for _______________ increases each year
Concentration & consolidation & centralization
Psychological & emotional & cognitive
Prescription drugs
More likely to appear in comedies than dramas
40. What is tragedy used for?
Easily noticable
To compare the tragic characters & make the audience feel better
Crystalline intelligence
Whites
41. The intended effects of ads include what?
Establish awareness of products & existence of products
60%
Macro-level effects
Vertical and lateral
42. Over time & the government has been _______________ with regard to who controls the media
Telescoping
When game developers market their game code to other game developers
Relaxing regulations
Discrimination and poverty impacting their lives
43. What was the first form of media games?
Arcade games
Displacement of other activities
Influences
Institutions
44. What is telescoping?
When you focus on the steps in the process
Flow & telescoping
Action must build up
Relaxing regulations
45. Give an example of the content of messages
Antisocial vs prosocial
Vertical
Sex & violence & language & sexual orientation
Tragedy & mystery & action/horror
46. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Displacement of other activities
Being immersed deeply in a task that they lose track of time and place
Can be at risk & shaped by media & own life factors
Flow
47. what types of audiences have marketers of digital games identified as?
Concentration
Explorers & socializers & achievers & controllers
Concentrated
When game developers market their game code to other game developers
48. What are the 3 subgenres of drama?
Long-term
Tragedy & mystery & action/horror
Vertical and lateral
Immediate and long-term
49. People who have a ________________ have more awareness of the effects process
Vertical and lateral
Required broadcasters to serve the public's interest & convenience & & necessity
Strong personal locus
Displacement of other activities
50. Explain localism
Cultivation & reinforcement
Media concentration & media deregulation
When game developers market their game code to other game developers
People have control and control is decentralized