Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Like media programming companies & advertising agencies are also...
An informed decision
Concentrated
An informed decision
1950s

2. In order to appeal to audiences & most stories begin with what?
Massively Multiplayer Online Role Playing Game
Tragedy & mystery & action/horror
Emotional
Conflict

3. What is the natural ability to distinguish the singal and the noise in any message?
When fewer people control the media& there's a narrow range of voices
Hawaiian word wikiwiki
Field independency
By medium & society

4. Where does the term wiki come from?
Hawaiian word wikiwiki
Fluid intelligence
High paid
Flow

5. Give an example of the content of messages
Antisocial vs prosocial
Verbal violence
Desensitization
Being immersed so deeply into a task so they lose track of all time and place

6. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Broadcasters to serve the public interest & convenience & and necessity
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Condition audiences for repeat exposures

7. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Cognitive
Motivations & states & degree of identification
Verbal violence
Long-term

8. What does the personal locus do?

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9. What ethnicity is overrepresented on tv?
Viacom & CBS
Whites
Manifest effect
Can be addictive

10. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Concentrated
Physiological
6

11. What are the four controversial content elements?
A temporary effect
Viacom & CBS
Sex & violence & language & sexual orientation
Physiological

12. 'Bad' language in the media is what?
Text & television
Shared commons & need for social contact & attraction of advertisers
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Localism and efficiency

13. What are examples of baseline factors?
The typical level of risk for an effect
Can be addictive
Media and messages
Developmental maturity & knowledge structures & media exposure habits

14. ________ are beneficial because they allow for the creation of collective knowledge
Influences
Viacom & CBS
Wikis
Emotional

15. What is action/horror?
Positive because they are easy for viewers to recognize
Long-term
Good vs evil
Shared commons & need for social connection & & attraction of advertisers

16. The pattern of the population of television characters is ______ the pattern of people in the real world
Invisible & visible
Baseline and fluctuation
Flow & telescoping
Different from

17. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
An attitudinal-type effect
Vertical
Small
Arcade games

18. In order to become media literate in interactive media & what do we need to establish?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Explorers & socializers & achievers & controllers
Explorers & socializers & achievers & controllers
Opportunities vs addictions & goals

19. What is telescoping?
Establish awareness of products & existence of products
Deregulation & change in content & lack of access
Ownership rules are relaxed
Focus on steps in the process

20. Unintentional effects often occur when we are in a state of...
Can be addictive
Automaticy
Conflict
To compare the tragic characters & make the audience feel better

21. What are the six baseline influencing factors?
Emotional
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Focus on steps in the process
Arcade games

22. what force competes against the ethnic of localism?
Explorers & socializers & achievers & controllers
Text & television
Efficiency
Concentration

23. According to the _______________ is the most challenging medium for telling stories
Being immersed deeply in a task that they lose track of time and place
Text & television
Medical workers
Richer

24. according to the textbook & which occupation is the most prevalent in the television world?
Conglomerate
Medical workers
Print vs tv news
Tragedy & mystery & action/horror

25. What is subliminal advertising
Developmental maturity & knowledge structures & media exposure habits
World of Warcraft & $15 per month & an online game & most successful video game in the world
Relates to the unconscious effects of advertising
Manifest and process

26. What are some examples of where advertisements can be found?
Influence of automatic bodily systems & beyond our conscious control
They are interactive
Toilets & schools & video games & etc.
More married women

27. What are the two types of process effects?
Massively Multiplayer Online Role Playing Game
Penetration
Required broadcasters to serve the public's interest & convenience & & necessity
Baseline and fluctuation

28. What are the two types of intelligence?
Crysalline and fluid
Text & television
Unintentional effects
African Americans

29. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
The typical level of risk for an effect
Factual and social
Horizontal & vertical & conglomerate
Manifest effect

30. What does localism serve the needs of?
Strong personal locus
Macro-level effects
Individuals and society
An informed decision

31. What are the six main criticisms of advertising?
Field independency
Developmental maturity & knowledge structures & media exposure habits
Media and messages
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes

32. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Flow
To compare the tragic characters & make the audience feel better
Broadcasters to serve the public interest & convenience & and necessity
Manifest effect

33. What are the three elements to a general story formula?
1980s & 1990s
Simplistic and objectionable ways
Simplistic and objectionable ways
Conflict & climax & resolution

34. What are the three types of concentration?
Developmental maturity & knowledge structures & media exposure habits
Horizontal & vertical & conglomerate
Crysalline and fluid
Flow & telescoping

35. what type of health patterns are there?
Viacom & CBS
Determines a person's media exposure habits
Field independency
Deceptive

36. What is the long-term emotional effect?
Shared commons & need for social connection & & attraction of advertisers
State
World of Warcraft & $15 per month & an online game & most successful video game in the world
Desensitization

37. Consumers use the formula to do what?
Antisocial vs prosocial
Positive because they are easy for viewers to recognize
Dramas and situation comedies
Recognize elements of the story

38. What are the two timing factors?
Macro-level effects
Immediate and long-term
Typical level of risk for an effect
When whole segments of the population are ignored

39. What are the three types of concentration?
Positive because they are easy for viewers to recognize
More married women
Arcade games
Horizontal & vertical & conglomerate

40. If you cry during a film & you are experiencing what type of effect?
Federal Communications Commission
Deregulation & change in content & lack of access
Hawaiian word wikiwiki
Emotional

41. What is telescoping?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Emotional
Concentration & consolidation & centralization
Focus on steps in the process

42. What are the three parts of efficiency?
Localism
Concentration & consolidation & centralization
Dramas and situation comedies
Prescription drugs

43. What are the three states of personal factors in fluctuation?
Media deregulation
Media deregulation
Psychological & emotional & cognitive
Crystalline & fluid

44. Describe baseline effects.
Typical level of risk for an event
Being immersed deeply in a task that they lose track of time and place
Conceptual differentiation
Emotional

45. What are the 3 media factors in fluctuation?
When whole segments of the population are ignored
Conflict
Content of messages & context of portrayals & cognitive complexity of content
The control of important institutions in the hads of all people

46. What is localism?
When whole segments of the population are ignored
Influences
Concentrated
The control of important institutions in the hads of all people

47. What are the four cognitive abilities?
Pay for placement
Field independency & type of intelligence & type of thinking & conceptual differentiation
Manifest and process
African Americans

48. What eliminated the legal barrier to competition across markets?
Positive because they are easy for viewers to recognize
Try to solve the plot
Media deregulation
Broadcasters to serve the public interest & convenience & and necessity

49. to end up at the top of a Google search & a website must what?
Social and economic
Pay for placement
Shared commons & need for social contact & attraction of advertisers
Cognitive

50. What does the term telescoping refer to?

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