SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creators use the formula to do what?
Create successful products
Opportunities vs addictions & goals
Influences
Media and personal
2. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Explorers & socializers & achievers & controllers
Invisible & visible
Cognitive
Pay for placement
3. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Cognitive
Physiological
Public interest & prevention of monopolies & promoting diversity
Conflict
4. the rationale for regulation in broadcasting is based on what?
CEOs holding a greater concentration of power
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Easily noticable
Public interest & prevention of monopolies & promoting diversity
5. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Crysalline and fluid
Institutions
Emotional
More likely to appear in comedies than dramas
6. What are the four genres in the formula?
Drama & comedy & romance & reality series
Emotional
A digital game player's focus on steps in the process
Flow
7. Like media programming companies & advertising agencies are also...
Pay for placement
Concentrated
African Americans
Opportunities vs addictions & goals
8. Describe baseline effects.
Desensitization
Horizontal
African Americans
Typical level of risk for an event
9. Explain localism
Institutions & society & individuals
Invisible & visible
Conflict
People have control and control is decentralized
10. When did the innovation stage for interactive media games begin?
Media deregulation
1950s
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
To compare the tragic characters & make the audience feel better
11. What is baseline effects?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Influences
Media concentration & media deregulation
Typical level of risk for an effect
12. What gender is more popular on tv?
Conservative
Male
Physiological
Condition audiences for repeat exposures
13. What are the two types of responsibilites in advertising?
Cognitive
Social and economic
Conflict
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
14. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Being immersed deeply in a task that they lose track of time and place
Can be at risk & shaped by media & own life factors
Focus on steps in the process
15. What are examples of baseline factors?
Concentration
Developmental maturity & knowledge structures & media exposure habits
Unintentional effects
Small
16. What was it when ownership rules were relaxed?
Can be at risk & shaped by media & own life factors
Prescription drugs
3%
Media concentration
17. What did the Communications Act of 1934 require?
More married women
Broadcasters to serve the public interest & convenience & and necessity
Concentration & consolidation & centralization
Regulate
18. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Shared commons & need for social connection & & attraction of advertisers
Websites that allow users to add & edit material
Long-term
Horizontal
19. What is the long-term behavioral effect?
Displacement of other activities
Toilets & schools & video games & etc.
Invisible & visible
More likely to appear in comedies than dramas
20. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
The company that owns the platform also develops the games and distributes them
Sex & violence & language & sexual orientation
To compare the tragic characters & make the audience feel better
Localism
21. what types of audiences have marketers of digital games identified as?
Discrimination and poverty impacting their lives
Explorers & socializers & achievers & controllers
Content of messages & context of portrayals & cognitive complexity of content
Determines a person's media exposure habits
22. What ethnicity is overrepresented on tv?
Physiological
Whites
Sex & violence & language & sexual orientation
Developmental maturity & knowledge structures & media exposure habits
23. What are the two types of intelligence?
Broadcasters to serve the public interest & convenience & and necessity
Crysalline and fluid
Being immersed deeply in a task that they lose track of time and place
Toilets & schools & video games & etc.
24. What government organization monitors tv and radio programming to determine if it is obscene or not?
Action must build up
Vertical
Federal Communications Commission
Vertical and lateral
25. 'Bad' language in the media is what?
Relaxing regulations
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Vertical
Efficiency
26. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Hawaiian word wikiwiki
Influences
Prescription drugs
27. What does the personal locus do?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
28. What do media exposure habits focus its attention on?
Emotional
Media and messages
State of mind & motivation & & degree of identification
People share their work through open web sites
29. Who does marketing target?
Telescoping
Positive because they are easy for viewers to recognize
Niche audiences
Opportunities vs addictions & goals
30. When a digital game has been designed well & it delivers an experience to players through what?
Manifest and process
Opinions & beliefs & and values
A temporary effect
Flow & telescoping
31. What is a physiological effect?
Toilets & schools & video games & etc.
Flow & telescoping
Easily noticable
Influence of automatic bodily systems & beyond our conscious control
32. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
65+ years of age
During an exposure to a particular message
Field independency
33. when one media company buys smaller companies of the same type & what type of concentration is this?
Shared commons & need for social connection & & attraction of advertisers
Horizontal
Process effects
Ownership rules are relaxed
34. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Simplistic and objectionable ways
During an exposure to a particular message
When fewer people control the media& there's a narrow range of voices
35. What was it when ownership rules were relaxed?
Media concentration
Emotional
Goals & drives
Cognitive & emotional & moral
36. What gender is more popular on tv?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Male
Younger age
Medical workers
37. What occupation is more represented on tv?
Relates to the unconscious effects of advertising
High paid
Field independency
Concentration & consolidation & centralization
38. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Pay for placement
Deceptive
Real world vs media world
39. People with the ___________________ learn the most from the media
Small
Largest amount of knowledge
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Deceptive
40. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
More likely to appear in comedies than dramas
People have control and control is decentralized
They eliminated the legal barrier to competition across markets
41. What are the four controversial content elements?
Content of messages & context of portrayals & cognitive complexity of content
To compare the tragic characters & make the audience feel better
Shared commons & need for social contact & attraction of advertisers
Sex & violence & language & sexual orientation
42. The number of ads for _______________ increases each year
Prescription drugs
A temporary effect
Flow & telescoping
Deceptive
43. What is telescoping?
Media content
Localism
When you focus on the steps in the process
Pay for placement
44. What is fluctuation effect?
Relaxing regulations
Being immersed so deeply into a task so they lose track of all time and place
A temporary effect
Field independency & type of intelligence & type of thinking & conceptual differentation
45. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Create successful products
Baseline & fluctuation
1950s
46. Give an example of the cognitive complexity of content
Influences
6
Print vs tv news
People share their work through open web sites
47. The intended effects of ads include what?
Medical workers
CEOs holding a greater concentration of power
Flow & telescoping
Establish awareness of products & existence of products
48. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
The control of important institutions in the hads of all people
Action must build up
Horizontal & vertical & conglomerate
49. The media can have long and short term effects on what?
Institutions & society & individuals
Verbal violence
Vertical and lateral
Antisocial vs prosocial
50. What are the four cognitive abilities?
Institutions
Attitudinal
Immediate
Field independency & type of intelligence & type of thinking & conceptual differentiation