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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is flow?
Localism and efficiency
Concentrated
Being immersed deeply in a task that they lose track of time and place
Massively Multiplayer Online Role Playing Game
2. _______________ are societal changes that occur over a long period of time.
They eliminated the legal barrier to competition across markets
Different from
Macro-level effects
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
3. What is efficiency?
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4. In what 6 ways is advertising deceptive?
When you focus on the steps in the process
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media and messages
Positive because they are easy for viewers to recognize
5. What are the three parts of efficiency?
Concentration & consolidation & centralization
Cultivation & reinforcement
Verbal violence
Younger age
6. People who have a ________________ have more awareness of the effects process
Horizontal & vertical & conglomerate
Strong personal locus
Fluid intelligence
Macro-level effects
7. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Relaxing regulations
Concentration & consolidation & centralization
Immediate and long-term
8. The media can have long and short term effects on what?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Print vs tv news
Institutions & society & individuals
Medical workers
9. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Media deregulation
Immediate
Flow & telescoping
10. Unintentional effects often occur when we are in a state of...
Male
Antisocial vs prosocial
Automaticy
Broadcasters to serve the public interest & convenience & and necessity
11. What is localism?
Emotional
Intentional
Individuals and society
The control of important institutions in the hads of all people
12. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Localism
The typical level of risk for an effect
Strong personal locus
13. What is the ability to be creative?
Concentrated
Fluid intelligence
Concentration
Deceptive
14. When did the innovation stage for interactive media games begin?
Being immersed deeply in a task that they lose track of time and place
Motivations & states & degree of identification
Manifest and process
1950s
15. The pattern of the population of television characters is ______ the pattern of people in the real world
Conglomerate
Different from
Individuals and society
Always occurring
16. Name the two types of process effects?
Baseline & fluctuation
Concentration
Federal Communications Commission
Localism
17. The number of ads for _______________ increases each year
Prescription drugs
Field independency
Drama & comedy & romance & reality series
Toilets & schools & video games & etc.
18. What are the two competing values?
Cultivation & reinforcement
Immediate
Manifest effect
Localism and efficiency
19. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Horizontal & vertical & conglomerate
Can be addictive
High paid
Physiological
20. What are the three types of concentration?
Medical workers
Confusing to the audience
Horizontal & vertical & conglomerate
Crysalline and fluid
21. when does immediate effects occur?
Public interest & prevention of monopolies & promoting diversity
Can be at risk & shaped by media & own life factors
A digital game player's focus on steps in the process
During an exposure to a particular message
22. Every day & our baseline of media effects what?
Many companies
Can be at risk & shaped by media & own life factors
Emotional
By medium & society
23. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Hawaiian word wikiwiki
6
Horizontal & vertical & conglomerate
Shared commons & need for social networking & attraction of advertising support
24. What is the ability to be creative?
Process effects
Many companies
Happiness is found in having things
Fluid intelligence
25. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Explorers & socializers & achievers & controllers
The media can provide us with information
Wikis
26. Where does the term wiki come from?
Influences
Stereotypes
Automaticy
Hawaiian word wikiwiki
27. What best reflects the effects the media has on us?
Field independency & type of intelligence & type of thinking & conceptual differentation
Arcade games
Penetration
Always occurring
28. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Opinions & beliefs & and values
Good vs evil
Physiological
29. Although African Americans are represented on television & portrayals rarely include....
An informed decision
Many companies
Simplistic and objectionable ways
Discrimination and poverty impacting their lives
30. What are the three personal factors of fluctuation?
Motivations & states & degree of identification
Localism
Typical level of risk for an effect
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
31. Popular criticism about advertising includes what?
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32. What are the four genres in the formula?
Typical level of risk for an event
Drama & comedy & romance & reality series
Institutions
Many companies
33. What is the way people group and classify things?
Male
Deregulation & change in content & lack of access
Always occurring
Conceptual differentiation
34. What was the biggest deal between any two media companies?
Viacom & CBS
Confusing to the audience
Shared commons & need for social networking & attraction of advertising support
Field independency & type of intelligence & type of thinking & conceptual differentiation
35. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Baseline & fluctuation
Flow
Attitudinal
36. What do media exposure habits focus its attention on?
Media and messages
6
Institutions
Being immersed deeply in a task that they lose track of time and place
37. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Verbal violence
Determines a person's media exposure habits
Influences
38. What are examples of baseline factors?
Emotional
More likely to appear in comedies than dramas
Developmental maturity & knowledge structures & media exposure habits
Attitudinal
39. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Flow & telescoping
Influences
Factual and social
40. What is an effect that happens during exposure to the media messages?
Immediate
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Advertisers manipulating us into buying things we don't need
Flow
41. What are the 3 subgenres of drama?
Explorers & socializers & achievers & controllers
The control of important institutions in the hads of all people
Tragedy & mystery & action/horror
Field independency
42. The three forces that have shaped the development of the interactive mass media
Influences
Many companies
Shared commons & need for social networking & attraction of advertising support
Developmental maturity & knowledge structures & media exposure habits
43. What are the three personal factors of fluctuation?
Baseline and fluctuation
Shared commons & need for social networking & attraction of advertising support
Motivations & states & degree of identification
Niche audiences
44. What are the 3 developmental maturities?
Temporary
Vertical and lateral
Broadcasters to serve the public interest & convenience & and necessity
Cognitive & emotional & moral
45. Who does marketing target?
Cognitive
Temporary
Niche audiences
Relates to the unconscious effects of advertising
46. Creators use the formula to do what?
Crysalline and fluid
Invisible & visible
Localism and efficiency
Create successful products
47. What are the 3 media factors in fluctuation?
State of mind & motivation & & degree of identification
Content of messages & context of portrayals & cognitive complexity of content
Relaxing regulations
They are interactive
48. What is the ability to memorize facts?
Male
Crystalline intelligence
Manifest effect
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
49. Like other media & the internet is now mature enough to suffer from...
Concentration
Cognitive & emotional & moral
Richer
Real world vs media world
50. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Establish awareness of products & existence of products
Pay for placement
Conservative
More married women