Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two main forms of stereotyping?






2. What is localism?






3. Like other media & the internet is now mature enough to suffer from...






4. What age is more represented on tv?






5. What are the three parts of efficiency?






6. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






7. What is tragedy used for?






8. What gender is more popular on tv?






9. What is the middleware market?






10. The pattern of the population of television characters is ______ the pattern of people in the real world






11. What is an effect that happens during exposure to the media messages?






12. Like media programming companies & advertising agencies are also...






13. What is Web 2.0?






14. What are the two long-term attitudinal effects?






15. Describe baseline effects.






16. What are the three elements to a general story formula?






17. What are the two types of intelligence?






18. What is subliminal advertising






19. What was the first form of media games?






20. What socioeconomic status is more represented?






21. when one media company buys smaller companies of the same type & what type of concentration is this?






22. Give an example of the cognitive complexity of content






23. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






24. What was significant about the Communications Act 1934?

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25. What are the three parts of efficiency?






26. Where does the term wiki come from?






27. What are the four genres in the formula?






28. What are the two types of media effects?






29. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






30. What is WOW?






31. What are the three personal factors of fluctuation?






32. A macro-type media effect refers to what?






33. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






34. What was the biggest deal between any two media companies?






35. When did the innovation stage for interactive media games begin?






36. Many media effects are...






37. What are the three parts of efficiency?






38. What are the two types of thinking?






39. The intended effects of ads include what?






40. When creating a new tv series & producers must work around various constraints. What are some constraints?






41. What must happen during television before commercial break?






42. What are the four cognitive abilities?






43. Media ownership has big impact on...






44. What is baseline effects?






45. There is a trend of ______________ of ownership in the media






46. What do megamergers result in?






47. what type of health patterns are there?






48. What is action/horror?






49. What are the two timing factors?






50. The three forces that have shaped the development of the interactive mass media