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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. to end up at the top of a Google search & a website must what?
Pay for placement
Manifest and process
Efficiency
During an exposure to a particular message
2. What are the six baseline influencing factors?
Emotional
When whole segments of the population are ignored
Small
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
3. When a digital game has been designed well & it delivers an experience to players through what?
People share their work through open web sites
Flow & telescoping
When you focus on the steps in the process
Developmental maturity & knowledge structures & media exposure habits
4. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Cognitive
Create successful products
Desensitization
5. What is the natural ability to distinguish the singal and the noise in any message?
CEOs holding a greater concentration of power
Shared commons & need for social connection & & attraction of advertisers
Explorers & socializers & achievers & controllers
Field independency
6. There is a trend of ______________ of ownership in the media
6
Concentration
Flow & telescoping
Create successful products
7. ______ are the influences we experience constantly from our exposure to media messages?
More likely to appear in comedies than dramas
Process effects
Long-term
Wikis
8. A macro-type media effect refers to what?
Physiological
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Institutions
State of mind & motivation & & degree of identification
9. What are the two main forms of stereotyping?
Invisible & visible
Flow
Temporary
Strong personal locus
10. Like other media & the internet is now mature enough to suffer from...
Concentration
A digital game player's focus on steps in the process
Flow
Ads making implicit claims that cannot be tested for the truth
11. What is the process of flow?
Cognitive & emotional & moral
By medium & society
Can be at risk & shaped by media & own life factors
Being immersed so deeply into a task so they lose track of all time and place
12. If you cry during a film & you are experiencing what type of effect?
Antisocial vs prosocial
Field independency & type of intelligence & type of thinking & conceptual differentiation
Fluid intelligence
Emotional
13. What percentage of video games earn a profit?
Fluid intelligence
Emotional
Text & television
3%
14. When does visible stereotyping occur?
Pay for placement
Field independency
African Americans
Simplistic and objectionable ways
15. what force competes against the ethnic of localism?
Field independency
Deregulation & change in content & lack of access
Efficiency
Niche audiences
16. The media can have long and short term effects on what?
More married women
Emotional
Real world vs media world
Institutions & society & individuals
17. What are the three parts of efficiency?
Positive because they are easy for viewers to recognize
Concentration & consolidation & centralization
Richer
Stereotypes
18. Media ownership has big impact on...
Media content
Goals & drives
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Condition audiences for repeat exposures
19. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Younger age
When whole segments of the population are ignored
Toilets & schools & video games & etc.
20. Describe product claims?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Confusing to the audience
Being immersed deeply in a task that they lose track of time and place
Typical level of risk for an effect
21. What are the three parts of efficiency?
Typical level of risk for an effect
Good vs evil
Concentration & consolidation & centralization
Developmental maturity & knowledge structures & media exposure habits
22. What marital status is more represented on tv?
More married women
Concentration
Social and economic
Cognitive
23. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Concentration
Recognize elements of the story
Toilets & schools & video games & etc.
Media concentration & media deregulation
24. What are the two competing values?
Baseline and fluctuation
Concentrated
Localism and efficiency
Concentration & consolidation & centralization
25. Who does marketing target?
Toilets & schools & video games & etc.
Niche audiences
Institutions & society & individuals
Public interest & prevention of monopolies & promoting diversity
26. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Motivations & states & degree of identification
65+ years of age
Stereotypes
Goals & drives
27. People with the ___________________ learn the most from the media
Vertical and lateral
Institutions & society & individuals
Influences
Largest amount of knowledge
28. Your _______ when you consume media content can alter your perception of and reaction to the content?
Developmental maturity & knowledge structures & media exposure habits
State
The company that owns the platform also develops the games and distributes them
Flow & telescoping
29. What do megamergers result in?
Condition audiences for repeat exposures
Print vs tv news
Action must build up
CEOs holding a greater concentration of power
30. What are the three elements to a general story formula?
Vertical and lateral
Conflict & climax & resolution
High paid
Verbal violence
31. Where does the term wiki come from?
By medium & society
When fewer people control the media& there's a narrow range of voices
Hawaiian word wikiwiki
Horizontal
32. What percent of a typical newspaper is advertising?
60%
Shared commons & need for social networking & attraction of advertising support
Individuals and society
Localism and efficiency
33. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Localism and efficiency
Regulate
Print vs tv news
Vertical
34. When a digital game has been designed well & it delivers an experience to players through what?
An attitudinal-type effect
Wikis
When whole segments of the population are ignored
Flow & telescoping
35. When does visible stereotyping occur?
Simplistic and objectionable ways
Prescription drugs
Strong personal locus
Richer
36. What is action/horror?
Explorers & socializers & achievers & controllers
Manifest and process
During an exposure to a particular message
Good vs evil
37. What are the four genres in the formula?
The creation & formulas & & the social values of consumers
Drama & comedy & romance & reality series
Vertical and lateral
African Americans
38. _______________ frequently occur when you are in a state of automaticity.
Largest amount of knowledge
Explorers & socializers & achievers & controllers
Cultivation & reinforcement
Unintentional effects
39. Playing interactive video games & particularly MMORPGs...
Process effects
Vertical and lateral
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Can be addictive
40. In order to appeal to audiences & most stories begin with what?
Penetration
When fewer people control the media& there's a narrow range of voices
Sex & violence & language & sexual orientation
Conflict
41. What do media exposure habits focus its attention on?
Media and messages
Institutions
Focus on steps in the process
Advertisers manipulating us into buying things we don't need
42. What was the biggest deal between any two media companies?
Websites that allow users to add & edit material
Viacom & CBS
Physiological
Influences
43. Explain localism
People have control and control is decentralized
CEOs holding a greater concentration of power
Concentration & consolidation & centralization
Determines a person's media exposure habits
44. Like media programming companies & advertising agencies are also...
Prescription drugs
Concentrated
Long-term
Concentration
45. Values that are reflected in entertainment messages include what?
Developmental maturity & knowledge structures & media exposure habits
Federal Communications Commission
Media deregulation
Happiness is found in having things
46. People who have a ________________ have more awareness of the effects process
Strong personal locus
A temporary effect
Unintentional effects
Viacom & CBS
47. In the formula & What are the 2 constraints?
Deregulation & change in content & lack of access
Always occurring
By medium & society
Flow & telescoping
48. What is telescoping?
When you focus on the steps in the process
1950s
Shared commons & need for social networking & attraction of advertising support
Penetration
49. Describe baseline effects.
Typical level of risk for an event
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Process effects
3%
50. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
The media can provide us with information
Condition audiences for repeat exposures
Field independency & type of intelligence & type of thinking & conceptual differentiation
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