Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What is the ability to memorize facts?
Crystalline intelligence
Horizontal & vertical & conglomerate
Field independency & type of intelligence & type of thinking & conceptual differentiation
1950s

2. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Deregulation & change in content & lack of access
Efficiency
Largest amount of knowledge

3. What are the 3 subgenres of drama?
Factual and social
Tragedy & mystery & action/horror
The typical level of risk for an effect
Easily noticable

4. Explain localism
Automaticy
Emotional
People have control and control is decentralized
They eliminated the legal barrier to competition across markets

5. The media can have long and short term effects on what?
Relaxing regulations
Localism
Institutions & society & individuals
6

6. What are the two main components in the demographics pattern?
Real world vs media world
Typical level of risk for an effect
Deregulation & change in content & lack of access
Emotional

7. What marital status is more represented on tv?
More married women
A temporary effect
Emotional
Horizontal

8. In what way (s) does advertising make us too materialistic?
We keep asking for more products
The company that owns the platform also develops the games and distributes them
Focus on steps in the process
Typical level of risk for an effect

9. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Typical level of risk for an effect
Younger age
Conflict

10. What two types of information is cognitive made up of?
Social and economic
Ads making implicit claims that cannot be tested for the truth
Concentration & consolidation & centralization
Factual and social

11. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Male
Simplistic and objectionable ways
Institutions & society & individuals

12. What are the 3 developmental maturities?
Physiological
Dramas and situation comedies
Cognitive & emotional & moral
Fluid intelligence

13. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Media content
Prescription drugs
Telescoping

14. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Penetration
Social and economic
African Americans

15. What is the long-term emotional effect?
Small
Desensitization
Crysalline and fluid
When whole segments of the population are ignored

16. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Deregulation & change in content & lack of access
More married women
Flow & telescoping

17. according to the textbook & _____ are more likely to be represented in the television world than the real world.
We keep asking for more products
African Americans
State
They are interactive

18. What did the Communications Act of 1934 require?
Media and messages
Broadcasters to serve the public interest & convenience & and necessity
Vertical and lateral
Process effects

19. What percentage of video games earn a profit?
Media and personal
Factual and social
3%
Relaxing regulations

20. What age is more represented on tv?
Younger age
Emotional
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Niche audiences

21. What is a baseline effect?
The typical level of risk for an effect
Fluid intelligence
Unintentional effects
Explorers & socializers & achievers & controllers

22. What are the two competing values?
Cultivation & reinforcement
Localism and efficiency
Typical level of risk for an event
Media concentration & media deregulation

23. What are the two types of responsibilites in advertising?
Social and economic
Confusing to the audience
Penetration
Hawaiian word wikiwiki

24. The video industry has 'a good deal of vertical integration'. What does this mean?
60%
Shared commons & need for social connection & & attraction of advertisers
The company that owns the platform also develops the games and distributes them
Influence of automatic bodily systems & beyond our conscious control

25. What gender is more popular on tv?
Horizontal & vertical & conglomerate
Focus on steps in the process
Male
Displacement of other activities

26. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
Media content
Attitudinal
Antisocial vs prosocial

27. Creators use the formula to do what?
Create successful products
Invisible & visible
Goals & drives
People share their work through open web sites

28. The intended effects of ads include what?
Real world vs media world
Flow
Establish awareness of products & existence of products
An informed decision

29. What is telescoping?
High paid
Focus on steps in the process
A digital game player's focus on steps in the process
Manifest effect

30. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Manifest and process
Localism
Positive because they are easy for viewers to recognize
Penetration

31. What are the three states of personal factors in fluctuation?
Baseline and fluctuation
Telescoping
Ownership rules are relaxed
Psychological & emotional & cognitive

32. What is a physiological effect?
Good vs evil
Media and messages
Influence of automatic bodily systems & beyond our conscious control
Crystalline & fluid

33. When does visible stereotyping occur?
Simplistic and objectionable ways
Cultivation & reinforcement
Field independency
Strong personal locus

34. People with the ___________________ learn the most from the media
Try to solve the plot
Largest amount of knowledge
When whole segments of the population are ignored
Baseline and fluctuation

35. What is Web 2.0?
Long-term
People share their work through open web sites
Explorers & socializers & achievers & controllers
Media and messages

36. What must happen during television before commercial break?
Shared commons & need for social contact & attraction of advertisers
Action must build up
Happiness is found in having things
High paid

37. What are the four genres in the formula?
Verbal violence
CEOs holding a greater concentration of power
Drama & comedy & romance & reality series
Broadcasters to serve the public interest & convenience & and necessity

38. What are the three types of concentration?
Horizontal & vertical & conglomerate
Cognitive & emotional & moral
Medical workers
Largest amount of knowledge

39. Values that are reflected in entertainment messages include what?
Happiness is found in having things
To compare the tragic characters & make the audience feel better
Viacom & CBS
1950s

40. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Field independency
Small
Richer
Sex & violence & language & sexual orientation

41. What are the two types of media effects?
Advertisers manipulating us into buying things we don't need
Recognize elements of the story
1950s
Manifest and process

42. In the formula & What are the 2 constraints?
Motivations & states & degree of identification
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
By medium & society
Automaticy

43. What are the two types of factors in fluctuation?
The company that owns the platform also develops the games and distributes them
Media and personal
Invisible & visible
Promotes

44. Many media effects are...
Arcade games
Intentional
Simplistic and objectionable ways
Federal Communications Commission

45. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Action must build up
Institutions
Media deregulation

46. Where does the term wiki come from?
Crysalline and fluid
Hawaiian word wikiwiki
When whole segments of the population are ignored
Vertical and lateral

47. 'Bad' language in the media is what?
Media and personal
Cognitive & emotional & moral
Tragedy & mystery & action/horror
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

48. the rationale for regulation in broadcasting is based on what?
Penetration
Medical workers
Sex & violence & language & sexual orientation
Public interest & prevention of monopolies & promoting diversity

49. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Whites
Broadcasters to serve the public interest & convenience & and necessity
Vertical
Focus on steps in the process

50. Name the two types of process effects?
Baseline & fluctuation
Advertisers manipulating us into buying things we don't need
Vertical
Field independency