Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three elements to a general story formula?






2. what type of health patterns are there?






3. Consumers use the formula to do what?






4. Issues of concern regarding merger activity includes what?






5. In what way (s) does advertising make us too materialistic?






6. What does localism serve the needs of?






7. What is efficiency?

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8. when one media company buys smaller companies of the same type & what type of concentration is this?






9. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






10. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






11. What are the three parts of efficiency?






12. What is puffery?






13. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






14. What is the natural ability to distinguish the singal and the noise in any message?






15. What is puffery?






16. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






17. What are some examples of where advertisements can be found?






18. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






19. When did the innovation stage for interactive media games begin?






20. What do interactive games have the power to do?






21. It is clear that the media is completely controlled by what?






22. The pattern of the population of television characters is ______ the pattern of people in the real world






23. What are stereotypes on tv?






24. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






25. What was the biggest deal between any two media companies?






26. When creating a new tv series & producers must work around various constraints. What are some constraints?






27. Name the two types of process effects?






28. What are the three parts of efficiency?






29. What socioeconomic status is more represented?






30. What are the two types of media effects?






31. Creators use the formula to do what?






32. What was the first form of media games?






33. according to the textbook & _____ are more likely to be represented in the television world than the real world.






34. A macro-type media effect refers to what?






35. What was it when ownership rules were relaxed?






36. What was the biggest deal between any two media companies?






37. What is telescoping?






38. What did the Communications Act of 1934 require?






39. what happens in the media concentration?






40. What are the two long-term attitudinal effects?






41. what types of audiences have marketers of digital games identified as?






42. When a digital game has been designed well & it delivers an experience to players through what?






43. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






44. People who have a ________________ have more awareness of the effects process






45. What is the natural ability to distinguish the signal and the noise in any message?






46. What is an effect that happens during exposure to the media messages?






47. What percentage of video games earn a profit?






48. What is the way people group and classify things?






49. Unintentional effects often occur when we are in a state of...






50. What is localism?