Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Popular criticism about advertising includes what?

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2. What are the two types of thinking?






3. Name the two types of process effects?






4. What does the personal locus do?

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5. What are the three parts of efficiency?






6. Your _______ when you consume media content can alter your perception of and reaction to the content?






7. what types of audiences have marketers of digital games identified as?






8. What occupation is more represented on tv?






9. Describe manifest effects?






10. What does the term telescoping refer to?

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11. Although African Americans are represented on television & portrayals rarely include....






12. what three forces shape the development of interactive media?






13. What is baseline effects?






14. What is a belief that control of important institutions should be in the hands of many through decentralization?






15. the two most dominant genres in prime-time television from the 1970s-1990s were what?






16. What is the process of flow?






17. What is puffery?






18. What are the three parts of efficiency?






19. What is the natural ability to distinguish the singal and the noise in any message?






20. What government organization monitors tv and radio programming to determine if it is obscene or not?






21. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






22. What are the four genres in the formula?






23. What is a physiological effect?






24. What gender is more popular on tv?






25. What do media exposure habits focus its attention on?






26. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






27. What socioeconomic status is more represented?






28. People with the ___________________ learn the most from the media






29. Playing interactive video games & particularly MMORPGs...






30. What are the two types of responsibilites in advertising?






31. What age is more represented on tv?






32. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






33. What are the 3 media factors in fluctuation?






34. What are the three states of personal factors in fluctuation?






35. What is Web 2.0?






36. The video industry has 'a good deal of vertical integration'. What does this mean?






37. The three forces that have shaped the development of the interactive mass media






38. What is the natural ability to distinguish the signal and the noise in any message?






39. In order to appeal to audiences & most stories begin with what?






40. What did the Communications Act of 1934 require?






41. What are the two types of thinking?






42. What is the most prevalent media effect?






43. What percent of a typical newspaper is advertising?






44. What are the three types of concentration?






45. What was it when ownership rules were relaxed?






46. The internet is considered a viral spiral because it _________ innovation due to its network structure






47. What is fluctuation effect?






48. what type of health patterns are there?






49. Over time & the government has been _______________ with regard to who controls the media






50. According to the _______________ is the most challenging medium for telling stories