Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three personal factors of fluctuation?






2. What are the two types of process effects?






3. The internet is considered a viral spiral because it _________ innovation due to its network structure






4. What eliminated the legal barrier to competition across markets?






5. when does immediate effects occur?






6. There is a trend of ______________ of ownership in the media






7. Describe fluctuation effects.






8. The media can have long and short term effects on what?






9. What is the middleware market?






10. ________ are beneficial because they allow for the creation of collective knowledge






11. Creators use the formula to do what?






12. What are the 3 subgenres of drama?






13. Media ownership has big impact on...






14. What are the two major effects from the telecommunications competition & deregulation act of 1996?






15. Give an example of the content of messages






16. Issues of concern regarding merger activity includes what?






17. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






18. What is baseline effects?






19. The business trend to consolidate has grown stronger than the government's impulse to...






20. When a digital game has been designed well & it delivers an experience to players through what?






21. According to the _______________ is the most challenging medium for telling stories






22. Who does marketing target?






23. What are the two types of thinking?






24. What are the 3 developmental maturities?






25. What are the two timing factors?






26. What age is more represented on tv?






27. the rationale for regulation in broadcasting is based on what?






28. What happens in the media deregulation?






29. What are the three states of personal factors in fluctuation?






30. What is telescoping?






31. What is our personal locus made up of?






32. When did megamergers become popular?






33. The intended effects of ads include what?






34. What is the natural ability to distinguish the singal and the noise in any message?






35. When a digital game has been designed well & it delivers an experience to players through what?






36. When does a digital game player get deeply immersed in the game and loses all track of time and place?






37. What do interactive games have the power to do?






38. What is subliminal advertising






39. What are the 3 media factors in fluctuation?






40. ______ are the influences we experience constantly from our exposure to media messages?






41. There is a trend of ______________ of ownership in the media






42. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






43. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






44. Give an example of the content of messages






45. What is a physiological effect?






46. What are the four types of niche audiences?






47. What is puffery?






48. Who does marketing target?






49. What is the long-term emotional effect?






50. People with the ___________________ learn the most from the media