Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What do megamergers result in?






2. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






3. when one media company buys smaller companies of the same type & what type of concentration is this?






4. Describe baseline effects.






5. What is the ability to memorize facts?






6. according to the textbook & which occupation is the most prevalent in the television world?






7. What is the most prevalent media effect?






8. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






9. What are examples of baseline factors?






10. What is baseline effects?






11. What are the four cognitive abilities?






12. what happens in the media concentration?






13. What do media exposure habits focus its attention on?






14. There is a trend of ______________ of ownership in the media






15. What does attitudinal effects create and shape?






16. What do interactive games have the power to do?






17. What is telescoping?






18. What are the four cognitive abilities?






19. What are the 3 media factors in fluctuation?






20. What is an effect that happens during exposure to the media messages?






21. What are the three personal factors of fluctuation?






22. What is efficiency?

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23. What happens in the media deregulation?






24. The video industry has 'a good deal of vertical integration'. What does this mean?






25. What is efficiency?

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26. Although African Americans are represented on television & portrayals rarely include....






27. What are some fluctuation factors?






28. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






29. What are the four controversial content elements?






30. What are the three elements to a general story formula?






31. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






32. The internet is considered a viral spiral because it _________ innovation due to its network structure






33. What marital status is more represented on tv?






34. What socioeconomic status is more represented?






35. 'Bad' language in the media is what?






36. Values that are reflected in entertainment messages include what?






37. What are the two competing values?






38. Like media programming companies & advertising agencies are also...






39. What are the two types of process effects?






40. What are the three elements to a general story formula?






41. What age is more represented on tv?






42. What are the four genres in the formula?






43. What are the six baseline influencing factors?






44. What was the biggest deal between any two media companies?






45. Media ownership has big impact on...






46. What is flow?






47. What are the 3 subgenres of drama?






48. What does the personal locus do?

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49. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






50. People who have a ________________ have more awareness of the effects process