Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What was significant about the Communications Act 1934?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183

2. Values that are reflected in entertainment messages include what?
Antisocial vs prosocial
Happiness is found in having things
Concentration & consolidation & centralization
State

3. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Verbal violence
Happiness is found in having things
Conservative

4. Which type of violence is most prevalent on television?
Ads making implicit claims that cannot be tested for the truth
Relaxing regulations
Real world vs media world
Verbal violence

5. What is the way people group and classify things?
The control of important institutions in the hads of all people
Field independency
Conceptual differentiation
Influences

6. There is a trend of ______________ of ownership in the media
Concentration
Media concentration
Dramas and situation comedies
Psychological & emotional & cognitive

7. What are the six main criticisms of advertising?
When you focus on the steps in the process
Easily noticable
Sex & violence & language & sexual orientation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes

8. What are the three elements to a general story formula?
Manifest and process
Cultivation & reinforcement
Can be addictive
Conflict & climax & resolution

9. What are the four genres in the formula?
More likely to appear in comedies than dramas
1950s
Cognitive
Drama & comedy & romance & reality series

10. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
They are interactive
Shared commons & need for social connection & & attraction of advertisers
Strong personal locus

11. Give an example of the cognitive complexity of content
Many companies
Concentration
Print vs tv news
Efficiency

12. What are the four cognitive abilities?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
African Americans
Telescoping
Field independency & type of intelligence & type of thinking & conceptual differentation

13. What are the four genres in the formula?
Establish awareness of products & existence of products
Typical level of risk for an event
Drama & comedy & romance & reality series
Conflict & climax & resolution

14. What is the long-term emotional effect?
Desensitization
Field independency & type of intelligence & type of thinking & conceptual differentation
Emotional
Tragedy & mystery & action/horror

15. What are the two competing values?
Media deregulation
People share their work through open web sites
Localism and efficiency
Field independency

16. What is a belief that control of important institutions should be in the hands of many through decentralization?
Public interest & prevention of monopolies & promoting diversity
Localism
Tragedy & mystery & action/horror
Positive because they are easy for viewers to recognize

17. The number of ads for _______________ increases each year
Typical level of risk for an effect
Prescription drugs
When game developers market their game code to other game developers
Conflict & climax & resolution

18. What is baseline effects?
Efficiency
Desensitization
Prescription drugs
Typical level of risk for an effect

19. What are the two types of responsibilites in advertising?
Vertical and lateral
Field independency & type of intelligence & type of thinking & conceptual differentation
Invisible & visible
Social and economic

20. What is fluctuation effect?
Invisible & visible
Influences
Media concentration
A temporary effect

21. In the formula & What are the 2 constraints?
By medium & society
Medical workers
Arcade games
Positive because they are easy for viewers to recognize

22. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Can be at risk & shaped by media & own life factors
Localism
Massively Multiplayer Online Role Playing Game

23. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Developmental maturity & knowledge structures & media exposure habits
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media concentration & media deregulation
Conglomerate

24. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Create successful products
Explorers & socializers & achievers & controllers
Can be at risk & shaped by media & own life factors

25. What two types of information is cognitive made up of?
Invisible & visible
Factual and social
Advertisers manipulating us into buying things we don't need
Process effects

26. What are the two types of responsibilites in advertising?
Attitudinal
Niche audiences
Field independency
Social and economic

27. When does invisible stereotyping occur?
Many companies
Ads making implicit claims that cannot be tested for the truth
Establish awareness of products & existence of products
When whole segments of the population are ignored

28. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Relaxing regulations
Displacement of other activities
Media concentration & media deregulation

29. What are the three types of concentration?
Telescoping
Horizontal & vertical & conglomerate
Cultivation & reinforcement
Psychological & emotional & cognitive

30. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
An attitudinal-type effect
6
Conflict & climax & resolution
Small

31. What does a cognitive-effect means?
Federal Communications Commission
The media can provide us with information
Shared commons & need for social connection & & attraction of advertisers
Always occurring

32. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Media concentration & media deregulation
Localism
Broadcasters to serve the public interest & convenience & and necessity
Horizontal

33. What percentage of video games earn a profit?
Ads making implicit claims that cannot be tested for the truth
African Americans
3%
Shared commons & need for social contact & attraction of advertisers

34. What are the two types of intelligence?
The creation & formulas & & the social values of consumers
Crysalline and fluid
Condition audiences for repeat exposures
Being immersed so deeply into a task so they lose track of all time and place

35. Issues of concern regarding merger activity includes what?
Temporary
Conflict
Deregulation & change in content & lack of access
Macro-level effects

36. A macro-type media effect refers to what?
Media content
Flow
Institutions
Horizontal

37. what type of health patterns are there?
Intentional
Public interest & prevention of monopolies & promoting diversity
Deceptive
Baseline and fluctuation

38. What is the middleware market?
Younger age
Condition audiences for repeat exposures
When game developers market their game code to other game developers
Simplistic and objectionable ways

39. What gender is more popular on tv?
Male
Focus on steps in the process
Factual and social
Deceptive

40. Describe fluctuation effects.
Temporary
Regulate
Localism
Determines a person's media exposure habits

41. When did the innovation stage for interactive media games begin?
Ads making implicit claims that cannot be tested for the truth
1950s
Physiological
World of Warcraft & $15 per month & an online game & most successful video game in the world

42. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
65+ years of age
Media concentration
They eliminated the legal barrier to competition across markets
An informed decision

43. _______________ are societal changes that occur over a long period of time.
Macro-level effects
1950s
Can be at risk & shaped by media & own life factors
Focus on steps in the process

44. What is telescoping?
Toilets & schools & video games & etc.
Focus on steps in the process
Fluid intelligence
The media can provide us with information

45. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Opportunities vs addictions & goals
African Americans
Happiness is found in having things
Stereotypes

46. What is efficiency?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183

47. What is Web 2.0?
Manifest and process
60%
An informed decision
People share their work through open web sites

48. What do interactive games have the power to do?
Unintentional effects
Concentration & consolidation & centralization
Relates to the unconscious effects of advertising
Condition audiences for repeat exposures

49. What are the four types of niche audiences?
Deregulation & change in content & lack of access
Attitudinal
Explorers & socializers & achievers & controllers
Easily noticable

50. 'Bad' language in the media is what?
Easily noticable
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Crystalline intelligence
Penetration