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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. when one media company buys smaller companies of the same type & what type of concentration is this?
A digital game player's focus on steps in the process
Explorers & socializers & achievers & controllers
Horizontal
More married women
2. What is the ability to memorize facts?
People have control and control is decentralized
Temporary
Crystalline intelligence
Psychological & emotional & cognitive
3. Like other media & the internet is now mature enough to suffer from...
Establish awareness of products & existence of products
Concentration & consolidation & centralization
Concentration
Displacement of other activities
4. What are the four controversial content elements?
Conglomerate
Simplistic and objectionable ways
Unintentional effects
Sex & violence & language & sexual orientation
5. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
They eliminated the legal barrier to competition across markets
Opinions & beliefs & and values
Cognitive
Immediate and long-term
6. ______ are the influences we experience constantly from our exposure to media messages?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Process effects
Text & television
Physiological
7. _______________ frequently occur when you are in a state of automaticity.
6
Media concentration & media deregulation
Advertisers manipulating us into buying things we don't need
Unintentional effects
8. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Psychological & emotional & cognitive
65+ years of age
African Americans
Wikis
9. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Localism and efficiency
Baseline and fluctuation
Try to solve the plot
10. What was significant about the Communications Act 1934?
11. What percent of a typical newspaper is advertising?
Intentional
60%
Ads making implicit claims that cannot be tested for the truth
CEOs holding a greater concentration of power
12. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Media concentration & media deregulation
Influence of automatic bodily systems & beyond our conscious control
Desensitization
An informed decision
13. What age is more represented on tv?
A temporary effect
Fluid intelligence
Younger age
Ownership rules are relaxed
14. _______________ are societal changes that occur over a long period of time.
Macro-level effects
CEOs holding a greater concentration of power
Arcade games
Relates to the unconscious effects of advertising
15. Values that are reflected in entertainment messages include what?
60%
Attitudinal
Field independency
Happiness is found in having things
16. Describe product claims?
Confusing to the audience
Emotional
Prescription drugs
Shared commons & need for social networking & attraction of advertising support
17. Many media effects are...
Confusing to the audience
Arcade games
Intentional
Ads making implicit claims that cannot be tested for the truth
18. What are the two types of thinking?
Flow & telescoping
Federal Communications Commission
Vertical and lateral
Many companies
19. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Horizontal & vertical & conglomerate
Wikis
Attitudinal
20. What does the personal locus do?
21. What is the long-term behavioral effect?
Vertical and lateral
Media content
Displacement of other activities
Immediate
22. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Horizontal & vertical & conglomerate
Opinions & beliefs & and values
Conflict & climax & resolution
23. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
60%
Emotional
Horizontal & vertical & conglomerate
Conglomerate
24. What are the two timing factors?
Broadcasters to serve the public interest & convenience & and necessity
Advertisers manipulating us into buying things we don't need
Cultivation & reinforcement
Immediate and long-term
25. What is the way people group and classify things?
Public interest & prevention of monopolies & promoting diversity
Wikis
Conceptual differentiation
Flow & telescoping
26. What does a cognitive-effect means?
The media can provide us with information
Determines a person's media exposure habits
Media content
Toilets & schools & video games & etc.
27. People with the ___________________ learn the most from the media
Largest amount of knowledge
Concentrated
Federal Communications Commission
Baseline and fluctuation
28. What percentage of video games earn a profit?
3%
Localism and efficiency
The company that owns the platform also develops the games and distributes them
Influence of automatic bodily systems & beyond our conscious control
29. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Conglomerate
World of Warcraft & $15 per month & an online game & most successful video game in the world
The company that owns the platform also develops the games and distributes them
Vertical
30. Creators use the formula to do what?
When you focus on the steps in the process
Field independency
Localism and efficiency
Create successful products
31. People with the ___________________ learn the most from the media
Shared commons & need for social connection & & attraction of advertisers
Largest amount of knowledge
Determines a person's media exposure habits
They eliminated the legal barrier to competition across markets
32. Playing interactive video games & particularly MMORPGs...
More married women
Can be addictive
Opportunities vs addictions & goals
Automaticy
33. What is subliminal advertising
Field independency
Relates to the unconscious effects of advertising
Emotional
Different from
34. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Small
Localism
35. What was the first form of media games?
Toilets & schools & video games & etc.
Arcade games
Drama & comedy & romance & reality series
Conglomerate
36. In the formula & What are the 2 constraints?
Typical level of risk for an effect
Dramas and situation comedies
Process effects
By medium & society
37. When did megamergers become popular?
Whites
1980s & 1990s
When whole segments of the population are ignored
Concentration
38. What is telescoping?
When you focus on the steps in the process
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Relates to the unconscious effects of advertising
Conceptual differentiation
39. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Ads making implicit claims that cannot be tested for the truth
Unintentional effects
Cognitive & emotional & moral
40. What is a belief that control of important institutions should be in the hands of many through decentralization?
Vertical
Print vs tv news
Localism
Male
41. When does invisible stereotyping occur?
When whole segments of the population are ignored
Cognitive & emotional & moral
People share their work through open web sites
Conservative
42. Describe fluctuation effects.
Physiological
Flow & telescoping
Temporary
Advertisers manipulating us into buying things we don't need
43. What marital status is more represented on tv?
Flow & telescoping
Emotional
Media concentration & media deregulation
More married women
44. to end up at the top of a Google search & a website must what?
Federal Communications Commission
Verbal violence
Pay for placement
The creation & formulas & & the social values of consumers
45. It is clear that the media is completely controlled by what?
High paid
Many companies
Largest amount of knowledge
Intentional
46. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Medical workers
Verbal violence
Media concentration & media deregulation
47. When did megamergers become popular?
Recognize elements of the story
1980s & 1990s
Temporary
Field independency
48. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
Viacom & CBS
State of mind & motivation & & degree of identification
Factual and social
49. Explain localism
When you focus on the steps in the process
Flow
African Americans
People have control and control is decentralized
50. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
1950s
Social and economic
Physiological
Deceptive