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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. According to the _______________ is the most challenging medium for telling stories






2. What is a baseline effect?






3. What was the first form of media games?






4. The intended effects of ads include what?






5. Long-term effects are ________ to notice than immediate effects.






6. When a digital game has been designed well & it delivers an experience to players through what?






7. What is the middleware market?






8. There is a trend of ______________ of ownership in the media






9. What is one of the characteristics that differentiate mass media games or video games from other mass media?






10. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






11. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






12. to end up at the top of a Google search & a website must what?






13. The business trend to consolidate has grown stronger than the government's impulse to...






14. What are the two types of thinking?






15. What are the four cognitive abilities?






16. _______________ are societal changes that occur over a long period of time.






17. What does a cognitive-effect means?






18. In tv & gays are what?






19. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






20. What are the two long-term attitudinal effects?






21. What age is more represented on tv?






22. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






23. What is one of the characteristics that differentiate mass media games or video games from other mass media?






24. What are the two types of thinking?






25. In tv & gays are what?






26. according to the textbook & _____ are more likely to be represented in the television world than the real world.






27. the two most dominant genres in prime-time television from the 1970s-1990s were what?






28. Describe fluctuation effects.






29. when does immediate effects occur?






30. What is the long-term behavioral effect?






31. Creators use the formula to do what?






32. What are the four cognitive abilities?






33. What are the six main criticisms of advertising?






34. What are some examples of where advertisements can be found?






35. The business trend to consolidate has grown stronger than the government's impulse to...






36. What are the two types of intelligence?






37. Explain localism






38. Explain localism






39. What are the three parts of efficiency?






40. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






41. What are the six baseline influencing factors?






42. What age is more represented on tv?






43. _______________ frequently occur when you are in a state of automaticity.






44. What are the two types of thinking?






45. Over time & the government has been _______________ with regard to who controls the media






46. What is the way people group and classify things?






47. People who have a ________________ have more awareness of the effects process






48. What is the ability to memorize facts?






49. Your _______ when you consume media content can alter your perception of and reaction to the content?






50. What are the four types of niche audiences?







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