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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Localism
To compare the tragic characters & make the audience feel better
Immediate and long-term
Attitudinal
2. The pattern of the population of television characters is ______ the pattern of people in the real world
Emotional
Localism and efficiency
Different from
Desensitization
3. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Prescription drugs
6
Crystalline & fluid
They are interactive
4. What are the two competing values?
Print vs tv news
Field independency
Niche audiences
Localism and efficiency
5. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Emotional
65+ years of age
Print vs tv news
6. Values that are reflected in entertainment messages include what?
Happiness is found in having things
Emotional
Developmental maturity & knowledge structures & media exposure habits
An informed decision
7. Where does the term wiki come from?
Concentration & consolidation & centralization
To compare the tragic characters & make the audience feel better
Cognitive
Hawaiian word wikiwiki
8. What are the two types of responsibilites in advertising?
Tragedy & mystery & action/horror
Social and economic
Individuals and society
Vertical
9. What do interactive games have the power to do?
Immediate
The company that owns the platform also develops the games and distributes them
Condition audiences for repeat exposures
Field independency & type of intelligence & type of thinking & conceptual differentiation
10. What are the four controversial content elements?
Cultivation & reinforcement
Sex & violence & language & sexual orientation
Being immersed so deeply into a task so they lose track of all time and place
Physiological
11. What is a wiki?
Attitudinal
When you focus on the steps in the process
Websites that allow users to add & edit material
Displacement of other activities
12. According to the _______________ is the most challenging medium for telling stories
During an exposure to a particular message
Typical level of risk for an effect
Text & television
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
13. The intended effects of ads include what?
More likely to appear in comedies than dramas
Relaxing regulations
Establish awareness of products & existence of products
People have control and control is decentralized
14. Where does the term wiki come from?
Telescoping
Hawaiian word wikiwiki
Displacement of other activities
Vertical and lateral
15. When did megamergers become popular?
Cultivation & reinforcement
1980s & 1990s
Can be addictive
Media and personal
16. What does a cognitive-effect means?
Conflict & climax & resolution
Individuals and society
1950s
The media can provide us with information
17. 'Bad' language in the media is what?
Flow & telescoping
Niche audiences
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Drama & comedy & romance & reality series
18. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Invisible & visible
Media and personal
Penetration
19. Like media programming companies & advertising agencies are also...
Concentrated
Institutions & society & individuals
3%
Explorers & socializers & achievers & controllers
20. What is an effect that happens during exposure to the media messages?
Immediate
Tragedy & mystery & action/horror
Federal Communications Commission
Good vs evil
21. what types of audiences have marketers of digital games identified as?
Conflict & climax & resolution
Explorers & socializers & achievers & controllers
The creation & formulas & & the social values of consumers
Being immersed so deeply into a task so they lose track of all time and place
22. What did the Communications Act of 1934 require?
Shared commons & need for social contact & attraction of advertisers
Sex & violence & language & sexual orientation
Invisible & visible
Broadcasters to serve the public interest & convenience & and necessity
23. What are the two types of intelligence?
Crystalline & fluid
Ownership rules are relaxed
Localism and efficiency
The creation & formulas & & the social values of consumers
24. What are the two types of media effects?
Focus on steps in the process
Efficiency
Immediate and long-term
Manifest and process
25. What does the term telescoping refer to?
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26. What do media exposure habits focus its attention on?
Immediate and long-term
Media and messages
Flow
An informed decision
27. What is the most prevalent media effect?
1950s
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Cognitive
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
28. Every day & our baseline of media effects what?
Easily noticable
Crysalline and fluid
Can be at risk & shaped by media & own life factors
Conflict & climax & resolution
29. What was the first form of media games?
Manifest effect
Arcade games
Localism
Explorers & socializers & achievers & controllers
30. What is telescoping?
Viacom & CBS
Relaxing regulations
During an exposure to a particular message
Focus on steps in the process
31. Creators use the formula to do what?
Confusing to the audience
Harder
Create successful products
Media and personal
32. Which type of violence is most prevalent on television?
Verbal violence
65+ years of age
Opinions & beliefs & and values
Niche audiences
33. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Unintentional effects
Typical level of risk for an effect
Concentrated
65+ years of age
34. What are characteristics that have shaped the development of interactive media?
Media deregulation
Shared commons & need for social connection & & attraction of advertisers
When you focus on the steps in the process
When game developers market their game code to other game developers
35. Describe product claims?
Individuals and society
Confusing to the audience
Shared commons & need for social contact & attraction of advertisers
Print vs tv news
36. Give an example of the cognitive complexity of content
Deregulation & change in content & lack of access
Print vs tv news
Temporary
Toilets & schools & video games & etc.
37. Over time & the government has been _______________ with regard to who controls the media
The media can provide us with information
Text & television
Conflict
Relaxing regulations
38. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Explorers & socializers & achievers & controllers
6
Vertical
Opportunities vs addictions & goals
39. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Focus on steps in the process
Determines a person's media exposure habits
The company that owns the platform also develops the games and distributes them
Physiological
40. What is a belief that control of important institutions should be in the hands of many through decentralization?
The company that owns the platform also develops the games and distributes them
Fluid intelligence
The media can provide us with information
Localism
41. What are the four genres in the formula?
Psychological & emotional & cognitive
Concentration & consolidation & centralization
Drama & comedy & romance & reality series
Field independency & type of intelligence & type of thinking & conceptual differentation
42. what force competes against the ethnic of localism?
Opportunities vs addictions & goals
Verbal violence
The typical level of risk for an effect
Efficiency
43. What is Web 2.0?
Crysalline and fluid
Media deregulation
Confusing to the audience
People share their work through open web sites
44. What is action/horror?
Good vs evil
When you focus on the steps in the process
Create successful products
Broadcasters to serve the public interest & convenience & and necessity
45. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Localism
The typical level of risk for an effect
Manifest and process
Long-term
46. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Concentration
65+ years of age
Automaticy
Hawaiian word wikiwiki
47. In the formula & What are the 2 constraints?
Baseline and fluctuation
Physiological
Flow & telescoping
By medium & society
48. the rationale for regulation in broadcasting is based on what?
Automaticy
We keep asking for more products
Public interest & prevention of monopolies & promoting diversity
They eliminated the legal barrier to competition across markets
49. What is efficiency?
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50. What are the 3 developmental maturities?
Cognitive & emotional & moral
People have control and control is decentralized
Social and economic
Relates to the unconscious effects of advertising