Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?






2. What are the two types of intelligence?






3. When did the innovation stage for interactive media games begin?






4. Playing interactive video games & particularly MMORPGs...






5. What does attitudinal effects create and shape?






6. Unintentional effects often occur when we are in a state of...






7. What is a physiological effect?






8. Describe fluctuation effects.






9. Your _______ when you consume media content can alter your perception of and reaction to the content?






10. _______________ are societal changes that occur over a long period of time.






11. What percent of a typical newspaper is advertising?






12. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






13. What are some examples of where advertisements can be found?






14. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






15. What are the two types of responsibilites in advertising?






16. What is tragedy used for?






17. The number of ads for _______________ increases each year






18. What are the six baseline influencing factors?






19. interactive media games are In what stage of development?






20. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






21. What are the two main components in the demographics pattern?






22. What does the personal locus do?

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23. When does a digital game player get deeply immersed in the game and loses all track of time and place?






24. Consumers use the formula to do what?






25. Give an example of the content of messages






26. _______________ are societal changes that occur over a long period of time.






27. Like other media & the internet is now mature enough to suffer from...






28. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






29. What are some fluctuation factors?






30. What are the two major effects from the telecommunications competition & deregulation act of 1996?






31. What are examples of baseline factors?






32. What are the six baseline influencing factors?






33. Who does marketing target?






34. Over time & the government has been _______________ with regard to who controls the media






35. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






36. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






37. Every day & our baseline of media effects what?






38. Media ownership has big impact on...






39. What are the four genres in the formula?






40. the rationale for regulation in broadcasting is based on what?






41. What was the biggest deal between any two media companies?






42. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






43. What eliminated the legal barrier to competition across markets?






44. Although African Americans are represented on television & portrayals rarely include....






45. The intended effects of ads include what?






46. What are characteristics that have shaped the development of interactive media?






47. Give an example of the cognitive complexity of content






48. What is localism?






49. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






50. What is the ability to be creative?