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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






2. What was the biggest deal between any two media companies?






3. What does a cognitive-effect means?






4. Many media effects are...






5. What are the three parts of efficiency?






6. What does the term telescoping refer to?

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7. What are the four controversial content elements?






8. What are the 3 subgenres of drama?






9. What must happen during television before commercial break?






10. What best reflects the effects the media has on us?






11. What is a belief that control of important institutions should be in the hands of many through decentralization?






12. What gender is more popular on tv?






13. What are some fluctuation factors?






14. In what way (s) does advertising make us too materialistic?






15. What are the two types of factors in fluctuation?






16. What are the four types of niche audiences?






17. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






18. The pattern of the population of television characters is ______ the pattern of people in the real world






19. ______ are the influences we experience constantly from our exposure to media messages?






20. Describe manifest effects?






21. When a digital game has been designed well & it delivers an experience to players through what?






22. Long-term effects are ________ to notice than immediate effects.






23. What does MMORPG stand for?






24. What are the two types of thinking?






25. What are the three parts of efficiency?






26. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






27. What two types of information is cognitive made up of?






28. What was it when ownership rules were relaxed?






29. What do megamergers result in?






30. What is puffery?






31. People who have a ________________ have more awareness of the effects process






32. Describe fluctuation effects.






33. What best reflects the effects the media has on us?






34. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






35. The video industry has 'a good deal of vertical integration'. What does this mean?






36. Values that are reflected in entertainment messages include what?






37. What is the ability to memorize facts?






38. People who have a ________________ have more awareness of the effects process






39. What was significant about the Communications Act 1934?

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40. What is a mystery?






41. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






42. The intended effects of ads include what?






43. What are the two types of thinking?






44. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






45. What are the two long-term attitudinal effects?






46. What is the middleware market?






47. What are the 3 developmental maturities?






48. What is telescoping?






49. Where does the term wiki come from?






50. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?