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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Who does marketing target?
Can be addictive
More likely to appear in comedies than dramas
Content of messages & context of portrayals & cognitive complexity of content
Niche audiences
2. Describe manifest effects?
Vertical
Vertical
Easily noticable
Establish awareness of products & existence of products
3. What is fluctuation effect?
1980s & 1990s
60%
Determines a person's media exposure habits
A temporary effect
4. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Regulate
Small
Flow & telescoping
5. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Automaticy
High paid
Can be at risk & shaped by media & own life factors
6. ________ are beneficial because they allow for the creation of collective knowledge
Explorers & socializers & achievers & controllers
Federal Communications Commission
Crysalline and fluid
Wikis
7. What is the way people group and classify things?
Focus on steps in the process
Conceptual differentiation
Displacement of other activities
Goals & drives
8. What does attitudinal effects create and shape?
Can be addictive
Verbal violence
Opinions & beliefs & and values
Goals & drives
9. Playing interactive video games & particularly MMORPGs...
Advertisers manipulating us into buying things we don't need
Different from
Can be addictive
Concentrated
10. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Toilets & schools & video games & etc.
Immediate
Vertical
Horizontal
11. Who does marketing target?
Try to solve the plot
Temporary
Concentration
Niche audiences
12. What are the two long-term attitudinal effects?
Temporary
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
An attitudinal-type effect
Cultivation & reinforcement
13. What age is more represented on tv?
Younger age
Deregulation & change in content & lack of access
Localism
Federal Communications Commission
14. What are some fluctuation factors?
Penetration
Can be at risk & shaped by media & own life factors
State of mind & motivation & & degree of identification
Promotes
15. the rationale for regulation in broadcasting is based on what?
Hawaiian word wikiwiki
Public interest & prevention of monopolies & promoting diversity
To compare the tragic characters & make the audience feel better
Attitudinal
16. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Establish awareness of products & existence of products
Antisocial vs prosocial
Cognitive
17. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Younger age
Media concentration & media deregulation
Physiological
The media can provide us with information
18. Give an example of the content of messages
Media and messages
Antisocial vs prosocial
They are interactive
Localism
19. According to the _______________ is the most challenging medium for telling stories
More married women
Vertical and lateral
Concentration & consolidation & centralization
Text & television
20. What best reflects the effects the media has on us?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Strong personal locus
Institutions
Always occurring
21. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
Recognize elements of the story
Discrimination and poverty impacting their lives
Advertisers manipulating us into buying things we don't need
22. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Efficiency
Relates to the unconscious effects of advertising
Flow
6
23. What are some examples of where advertisements can be found?
Media deregulation
Niche audiences
Toilets & schools & video games & etc.
Localism and efficiency
24. What gender is more popular on tv?
Simplistic and objectionable ways
Male
Whites
We keep asking for more products
25. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Cognitive
Cognitive
Shared commons & need for social connection & & attraction of advertisers
26. What is telescoping?
Focus on steps in the process
Penetration
They eliminated the legal barrier to competition across markets
Process effects
27. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Vertical and lateral
6
Verbal violence
Macro-level effects
28. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Vertical and lateral
Small
65+ years of age
29. Over time & the government has been _______________ with regard to who controls the media
Social and economic
Richer
Relaxing regulations
Advertisers manipulating us into buying things we don't need
30. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Relates to the unconscious effects of advertising
Physiological
Media concentration & media deregulation
Social and economic
31. Name the two types of process effects?
Confusing to the audience
Viacom & CBS
Confusing to the audience
Baseline & fluctuation
32. What is puffery?
Can be addictive
Ads making implicit claims that cannot be tested for the truth
Concentration & consolidation & centralization
Fluid intelligence
33. What is efficiency?
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34. Popular criticism about advertising includes what?
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35. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
1950s
1980s & 1990s
Media concentration & media deregulation
Antisocial vs prosocial
36. What are the two types of process effects?
An informed decision
Establish awareness of products & existence of products
The media can provide us with information
Baseline and fluctuation
37. In the formula & What are the 2 constraints?
By medium & society
Manifest effect
When whole segments of the population are ignored
Crystalline intelligence
38. When did the innovation stage for interactive media games begin?
Largest amount of knowledge
Opportunities vs addictions & goals
1950s
Dramas and situation comedies
39. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Action must build up
Niche audiences
African Americans
Deregulation & change in content & lack of access
40. What percent of a typical newspaper is advertising?
Efficiency
Cognitive
60%
Pay for placement
41. The internet is considered a viral spiral because it _________ innovation due to its network structure
Media and messages
Promotes
Social and economic
Telescoping
42. What was significant about the Communications Act 1934?
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43. What age is more represented on tv?
When whole segments of the population are ignored
Younger age
During an exposure to a particular message
Condition audiences for repeat exposures
44. What is action/horror?
Good vs evil
Establish awareness of products & existence of products
By medium & society
The creation & formulas & & the social values of consumers
45. A macro-type media effect refers to what?
Flow
Institutions
Conceptual differentiation
Different from
46. What does a cognitive-effect means?
Younger age
The media can provide us with information
Create successful products
Field independency
47. Describe fluctuation effects.
Deregulation & change in content & lack of access
Massively Multiplayer Online Role Playing Game
Recognize elements of the story
Temporary
48. What is the ability to be creative?
Fluid intelligence
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Promotes
Public interest & prevention of monopolies & promoting diversity
49. What are the two types of thinking?
Vertical and lateral
Being immersed deeply in a task that they lose track of time and place
Good vs evil
Being immersed so deeply into a task so they lose track of all time and place
50. What is localism?
The control of important institutions in the hads of all people
CEOs holding a greater concentration of power
Federal Communications Commission
Advertisers manipulating us into buying things we don't need