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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of process effects?
Richer
Being immersed deeply in a task that they lose track of time and place
Baseline and fluctuation
Cognitive
2. What do interactive games have the power to do?
Vertical
Condition audiences for repeat exposures
1950s
Shared commons & need for social networking & attraction of advertising support
3. What are the four controversial content elements?
They eliminated the legal barrier to competition across markets
Real world vs media world
Sex & violence & language & sexual orientation
Institutions
4. What are the two types of responsibilites in advertising?
Social and economic
Discrimination and poverty impacting their lives
Vertical
They are interactive
5. Values that are reflected in entertainment messages include what?
Stereotypes
Concentration & consolidation & centralization
Print vs tv news
Happiness is found in having things
6. What is puffery?
Field independency
Ads making implicit claims that cannot be tested for the truth
Prescription drugs
Penetration
7. Describe product claims?
Confusing to the audience
Penetration
Massively Multiplayer Online Role Playing Game
Hawaiian word wikiwiki
8. What is the long-term behavioral effect?
Physiological
Emotional
Displacement of other activities
Strong personal locus
9. 'Bad' language in the media is what?
1950s
Influences
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Male
10. The internet is considered a viral spiral because it _________ innovation due to its network structure
Explorers & socializers & achievers & controllers
Prescription drugs
Factual and social
Promotes
11. What is a wiki?
Discrimination and poverty impacting their lives
Websites that allow users to add & edit material
Manifest and process
Antisocial vs prosocial
12. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Conflict
Text & television
Unintentional effects
13. What is a wiki?
Motivations & states & degree of identification
1980s & 1990s
Websites that allow users to add & edit material
Typical level of risk for an event
14. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Media deregulation
Deceptive
Cognitive
Determines a person's media exposure habits
15. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Good vs evil
Always occurring
Cognitive
People have control and control is decentralized
16. ______ are the influences we experience constantly from our exposure to media messages?
Niche audiences
Typical level of risk for an effect
The company that owns the platform also develops the games and distributes them
Process effects
17. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Vertical and lateral
The control of important institutions in the hads of all people
Intentional
18. When a digital game has been designed well & it delivers an experience to players through what?
Deregulation & change in content & lack of access
Flow & telescoping
Physiological
Relaxing regulations
19. What are the four genres in the formula?
Typical level of risk for an event
High paid
Condition audiences for repeat exposures
Drama & comedy & romance & reality series
20. the rationale for regulation in broadcasting is based on what?
Fluid intelligence
Public interest & prevention of monopolies & promoting diversity
Whites
65+ years of age
21. The number of ads for _______________ increases each year
World of Warcraft & $15 per month & an online game & most successful video game in the world
They eliminated the legal barrier to competition across markets
Strong personal locus
Prescription drugs
22. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Tragedy & mystery & action/horror
Conservative
Antisocial vs prosocial
23. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Action must build up
Sex & violence & language & sexual orientation
Relates to the unconscious effects of advertising
24. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Arcade games
Flow
Websites that allow users to add & edit material
Media and messages
25. What was the first form of media games?
65+ years of age
Arcade games
Try to solve the plot
Establish awareness of products & existence of products
26. What are the two types of media effects?
Ads making implicit claims that cannot be tested for the truth
Flow & telescoping
Male
Manifest and process
27. What is Web 2.0?
Media and messages
People share their work through open web sites
Media and personal
60%
28. What eliminated the legal barrier to competition across markets?
Automaticy
Media deregulation
Typical level of risk for an effect
Concentration & consolidation & centralization
29. When does invisible stereotyping occur?
Massively Multiplayer Online Role Playing Game
Typical level of risk for an event
When whole segments of the population are ignored
Motivations & states & degree of identification
30. What did the Communications Act of 1934 require?
Easily noticable
Broadcasters to serve the public interest & convenience & and necessity
Field independency
Medical workers
31. What gender is more popular on tv?
Male
Conservative
Process effects
World of Warcraft & $15 per month & an online game & most successful video game in the world
32. What are the 3 developmental maturities?
To compare the tragic characters & make the audience feel better
Vertical
Viacom & CBS
Cognitive & emotional & moral
33. What is telescoping?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Pay for placement
Cognitive
Focus on steps in the process
34. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Conservative
Field independency & type of intelligence & type of thinking & conceptual differentiation
Horizontal
35. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Pay for placement
Viacom & CBS
Emotional
36. What are the 3 subgenres of drama?
Toilets & schools & video games & etc.
Massively Multiplayer Online Role Playing Game
Tragedy & mystery & action/horror
Cognitive
37. Where does the term wiki come from?
Hawaiian word wikiwiki
Can be addictive
Tragedy & mystery & action/horror
Crystalline intelligence
38. Describe baseline effects.
Conflict & climax & resolution
Localism and efficiency
Websites that allow users to add & edit material
Typical level of risk for an event
39. when does immediate effects occur?
Manifest and process
World of Warcraft & $15 per month & an online game & most successful video game in the world
During an exposure to a particular message
Real world vs media world
40. The business trend to consolidate has grown stronger than the government's impulse to...
Fluid intelligence
Field independency & type of intelligence & type of thinking & conceptual differentation
Regulate
Wikis
41. What does localism serve the needs of?
Concentration & consolidation & centralization
Individuals and society
Happiness is found in having things
Immediate
42. What is the long-term behavioral effect?
Broadcasters to serve the public interest & convenience & and necessity
Displacement of other activities
Concentration & consolidation & centralization
Psychological & emotional & cognitive
43. What socioeconomic status is more represented?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Public interest & prevention of monopolies & promoting diversity
Richer
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
44. When did the innovation stage for interactive media games begin?
1950s
Hawaiian word wikiwiki
Always occurring
Niche audiences
45. What are the six baseline influencing factors?
Baseline and fluctuation
Determines a person's media exposure habits
African Americans
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
46. What are the two main components in the demographics pattern?
Massively Multiplayer Online Role Playing Game
Real world vs media world
To compare the tragic characters & make the audience feel better
Individuals and society
47. What is a physiological effect?
Flow & telescoping
Can be at risk & shaped by media & own life factors
Influence of automatic bodily systems & beyond our conscious control
Immediate and long-term
48. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Vertical
Influences
Establish awareness of products & existence of products
49. Over time & the government has been _______________ with regard to who controls the media
We keep asking for more products
Concentrated
Relaxing regulations
Media concentration & media deregulation
50. When does visible stereotyping occur?
Concentrated
Simplistic and objectionable ways
Typical level of risk for an event
Psychological & emotional & cognitive