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Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In order to appeal to audiences & most stories begin with what?
An informed decision
Good vs evil
Concentration & consolidation & centralization
Conflict
2. What are the four cognitive abilities?
Can be addictive
Promotes
Field independency & type of intelligence & type of thinking & conceptual differentiation
Long-term
3. What are the six main criticisms of advertising?
Cognitive
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Deceptive
65+ years of age
4. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Typical level of risk for an effect
Small
The control of important institutions in the hads of all people
5. What is a physiological effect?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Influence of automatic bodily systems & beyond our conscious control
They eliminated the legal barrier to competition across markets
Media concentration & media deregulation
6. The internet is considered a viral spiral because it _________ innovation due to its network structure
Concentration
Promotes
Media deregulation
Cognitive
7. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Concentrated
Flow
Typical level of risk for an event
8. What does a cognitive-effect means?
The media can provide us with information
Vertical
Developmental maturity & knowledge structures & media exposure habits
Cognitive
9. What are the four types of niche audiences?
1950s
The typical level of risk for an effect
Efficiency
Explorers & socializers & achievers & controllers
10. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Text & television
Long-term
Try to solve the plot
11. In what 6 ways is advertising deceptive?
Intentional
Field independency & type of intelligence & type of thinking & conceptual differentiation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Localism and efficiency
12. What is the ability to memorize facts?
People have control and control is decentralized
Temporary
Crystalline intelligence
6
13. What are the two major effects from the telecommunications competition & deregulation act of 1996?
To compare the tragic characters & make the audience feel better
Media concentration & media deregulation
Explorers & socializers & achievers & controllers
Determines a person's media exposure habits
14. what types of audiences have marketers of digital games identified as?
Shared commons & need for social contact & attraction of advertisers
Explorers & socializers & achievers & controllers
Advertisers manipulating us into buying things we don't need
Text & television
15. What do megamergers result in?
Largest amount of knowledge
CEOs holding a greater concentration of power
Sex & violence & language & sexual orientation
During an exposure to a particular message
16. What is the most prevalent media effect?
Immediate and long-term
Relaxing regulations
Horizontal & vertical & conglomerate
Cognitive
17. The intended effects of ads include what?
Relaxing regulations
High paid
Establish awareness of products & existence of products
Goals & drives
18. There is a trend of ______________ of ownership in the media
Arcade games
A digital game player's focus on steps in the process
Dramas and situation comedies
Concentration
19. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Flow
Baseline & fluctuation
Largest amount of knowledge
They are interactive
20. What are the four genres in the formula?
An attitudinal-type effect
Conflict & climax & resolution
Drama & comedy & romance & reality series
Promotes
21. What is WOW?
Explorers & socializers & achievers & controllers
Baseline and fluctuation
World of Warcraft & $15 per month & an online game & most successful video game in the world
Verbal violence
22. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Manifest effect
Stereotypes
Harder
Arcade games
23. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
They eliminated the legal barrier to competition across markets
Ads making implicit claims that cannot be tested for the truth
Opportunities vs addictions & goals
Telescoping
24. Explain localism
Flow & telescoping
Wikis
Male
People have control and control is decentralized
25. What best reflects the effects the media has on us?
Conflict & climax & resolution
Invisible & visible
Always occurring
Attitudinal
26. Values that are reflected in entertainment messages include what?
Localism and efficiency
Happiness is found in having things
Media and messages
Explorers & socializers & achievers & controllers
27. What ethnicity is overrepresented on tv?
Whites
Field independency
Factual and social
Try to solve the plot
28. What gender is more popular on tv?
Localism
Medical workers
Shared commons & need for social contact & attraction of advertisers
Male
29. The media can have long and short term effects on what?
Flow & telescoping
Cultivation & reinforcement
Institutions & society & individuals
Desensitization
30. What are some fluctuation factors?
Emotional
African Americans
State of mind & motivation & & degree of identification
Localism and efficiency
31. Playing interactive video games & particularly MMORPGs...
Can be addictive
Field independency
Print vs tv news
The typical level of risk for an effect
32. What is subliminal advertising
Relates to the unconscious effects of advertising
1950s
Developmental maturity & knowledge structures & media exposure habits
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
33. What is localism?
The control of important institutions in the hads of all people
Media concentration
World of Warcraft & $15 per month & an online game & most successful video game in the world
State of mind & motivation & & degree of identification
34. When a digital game has been designed well & it delivers an experience to players through what?
Immediate and long-term
Shared commons & need for social networking & attraction of advertising support
Flow & telescoping
Localism
35. People who have a ________________ have more awareness of the effects process
Federal Communications Commission
Emotional
Intentional
Strong personal locus
36. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
60%
By medium & society
Arcade games
37. what type of health patterns are there?
Emotional
Deceptive
Unintentional effects
Goals & drives
38. What is fluctuation effect?
A temporary effect
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentration & consolidation & centralization
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
39. When did megamergers become popular?
Recognize elements of the story
A temporary effect
1980s & 1990s
Media and messages
40. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Focus on steps in the process
Cultivation & reinforcement
Medical workers
41. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Deregulation & change in content & lack of access
Institutions & society & individuals
42. Over time & the government has been _______________ with regard to who controls the media
Opportunities vs addictions & goals
Institutions
Can be addictive
Relaxing regulations
43. Like media programming companies & advertising agencies are also...
Wikis
Manifest effect
Concentrated
During an exposure to a particular message
44. Give an example of the content of messages
6
When you focus on the steps in the process
Confusing to the audience
Antisocial vs prosocial
45. The intended effects of ads include what?
Vertical and lateral
Penetration
Shared commons & need for social connection & & attraction of advertisers
Establish awareness of products & existence of products
46. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
When game developers market their game code to other game developers
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Horizontal & vertical & conglomerate
47. Media ownership has big impact on...
Vertical and lateral
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
They eliminated the legal barrier to competition across markets
Media content
48. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Richer
Advertisers manipulating us into buying things we don't need
Required broadcasters to serve the public's interest & convenience & & necessity
49. What is the natural ability to distinguish the singal and the noise in any message?
Vertical and lateral
Field independency
Physiological
Concentration
50. When does invisible stereotyping occur?
When whole segments of the population are ignored
Field independency
Positive because they are easy for viewers to recognize
Fluid intelligence
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