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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the long-term behavioral effect?
65+ years of age
Displacement of other activities
1980s & 1990s
Niche audiences
2. In order to appeal to audiences & most stories begin with what?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Conflict
Always occurring
Relaxing regulations
3. What are the two competing values?
Strong personal locus
More married women
Localism and efficiency
Broadcasters to serve the public interest & convenience & and necessity
4. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Field independency & type of intelligence & type of thinking & conceptual differentiation
Field independency
Influences
Developmental maturity & knowledge structures & media exposure habits
5. What are the 3 developmental maturities?
Whites
Cognitive & emotional & moral
Desensitization
Concentration
6. Although African Americans are represented on television & portrayals rarely include....
Can be addictive
Discrimination and poverty impacting their lives
World of Warcraft & $15 per month & an online game & most successful video game in the world
When you focus on the steps in the process
7. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Broadcasters to serve the public interest & convenience & and necessity
Happiness is found in having things
Strong personal locus
8. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Immediate
Positive because they are easy for viewers to recognize
Media concentration & media deregulation
We keep asking for more products
9. What happens in the media deregulation?
More likely to appear in comedies than dramas
The typical level of risk for an effect
They eliminated the legal barrier to competition across markets
Federal Communications Commission
10. Describe baseline effects.
Good vs evil
Displacement of other activities
Typical level of risk for an event
Vertical
11. Describe product claims?
Field independency & type of intelligence & type of thinking & conceptual differentation
Developmental maturity & knowledge structures & media exposure habits
Confusing to the audience
Content of messages & context of portrayals & cognitive complexity of content
12. the two most dominant genres in prime-time television from the 1970s-1990s were what?
An informed decision
Sex & violence & language & sexual orientation
The media can provide us with information
Dramas and situation comedies
13. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Physiological
CEOs holding a greater concentration of power
Manifest effect
14. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Crystalline intelligence
The company that owns the platform also develops the games and distributes them
Explorers & socializers & achievers & controllers
15. In tv & gays are what?
By medium & society
Fluid intelligence
65+ years of age
More likely to appear in comedies than dramas
16. What are the three types of concentration?
Horizontal & vertical & conglomerate
Temporary
Confusing to the audience
World of Warcraft & $15 per month & an online game & most successful video game in the world
17. What are the three states of personal factors in fluctuation?
60%
Factual and social
Psychological & emotional & cognitive
Telescoping
18. What do interactive games have the power to do?
Always occurring
Vertical and lateral
Condition audiences for repeat exposures
Invisible & visible
19. Give an example of the cognitive complexity of content
Print vs tv news
Determines a person's media exposure habits
They eliminated the legal barrier to competition across markets
Individuals and society
20. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Pay for placement
Medical workers
Opportunities vs addictions & goals
21. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Localism
Typical level of risk for an event
Ads making implicit claims that cannot be tested for the truth
22. What are stereotypes on tv?
State
Concentration & consolidation & centralization
Positive because they are easy for viewers to recognize
Relates to the unconscious effects of advertising
23. Describe fluctuation effects.
Process effects
Flow & telescoping
Niche audiences
Temporary
24. What is a mystery?
Regulate
Try to solve the plot
Vertical and lateral
Concentration
25. What is our personal locus made up of?
Prescription drugs
Flow
Goals & drives
Developmental maturity & knowledge structures & media exposure habits
26. What are the two types of intelligence?
Harder
Cultivation & reinforcement
Tragedy & mystery & action/horror
Crysalline and fluid
27. What are the three parts of efficiency?
Concentration & consolidation & centralization
Penetration
Goals & drives
Physiological
28. Many media effects are...
People share their work through open web sites
Intentional
Massively Multiplayer Online Role Playing Game
Cultivation & reinforcement
29. What does attitudinal effects create and shape?
By medium & society
Advertisers manipulating us into buying things we don't need
Opinions & beliefs & and values
Pay for placement
30. _______________ frequently occur when you are in a state of automaticity.
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
By medium & society
Unintentional effects
Long-term
31. Long-term effects are ________ to notice than immediate effects.
Automaticy
Harder
Advertisers manipulating us into buying things we don't need
Content of messages & context of portrayals & cognitive complexity of content
32. What is baseline effects?
Niche audiences
Typical level of risk for an effect
Field independency & type of intelligence & type of thinking & conceptual differentiation
3%
33. What is a physiological effect?
Localism
Influence of automatic bodily systems & beyond our conscious control
Can be at risk & shaped by media & own life factors
Determines a person's media exposure habits
34. The video industry has 'a good deal of vertical integration'. What does this mean?
Factual and social
Goals & drives
Toilets & schools & video games & etc.
The company that owns the platform also develops the games and distributes them
35. What are the two types of thinking?
Ownership rules are relaxed
Vertical and lateral
Localism and efficiency
Concentration
36. Name the two types of process effects?
Largest amount of knowledge
More married women
Baseline & fluctuation
Institutions
37. What are stereotypes on tv?
Manifest and process
Positive because they are easy for viewers to recognize
Horizontal & vertical & conglomerate
Simplistic and objectionable ways
38. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Confusing to the audience
Whites
Ownership rules are relaxed
An attitudinal-type effect
39. the rationale for regulation in broadcasting is based on what?
Viacom & CBS
1980s & 1990s
Public interest & prevention of monopolies & promoting diversity
Flow
40. Like media programming companies & advertising agencies are also...
Concentration
Concentrated
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Determines a person's media exposure habits
41. Unintentional effects often occur when we are in a state of...
Automaticy
Viacom & CBS
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Discrimination and poverty impacting their lives
42. What is an effect that happens during exposure to the media messages?
Establish awareness of products & existence of products
Vertical and lateral
Immediate
Print vs tv news
43. What are the two types of factors in fluctuation?
The typical level of risk for an effect
Media and personal
Toilets & schools & video games & etc.
Opportunities vs addictions & goals
44. Many media effects are...
Intentional
Institutions
Baseline and fluctuation
Content of messages & context of portrayals & cognitive complexity of content
45. the rationale for regulation in broadcasting is based on what?
Broadcasters to serve the public interest & convenience & and necessity
State
Public interest & prevention of monopolies & promoting diversity
The control of important institutions in the hads of all people
46. what three forces shape the development of interactive media?
Localism
Happiness is found in having things
Shared commons & need for social contact & attraction of advertisers
Telescoping
47. what happens in the media concentration?
Concentration
Ownership rules are relaxed
Fluid intelligence
Concentration & consolidation & centralization
48. People with the ___________________ learn the most from the media
Influences
Largest amount of knowledge
Localism
Ads making implicit claims that cannot be tested for the truth
49. Popular criticism about advertising includes what?
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50. When did the innovation stage for interactive media games begin?
Localism
1950s
Tragedy & mystery & action/horror
Deceptive