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Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What is Web 2.0?
Vertical and lateral
Media deregulation
Discrimination and poverty impacting their lives
People share their work through open web sites

2. What is our personal locus made up of?
Required broadcasters to serve the public's interest & convenience & & necessity
Easily noticable
Goals & drives
Explorers & socializers & achievers & controllers

3. What does attitudinal effects create and shape?
Can be at risk & shaped by media & own life factors
An informed decision
Opinions & beliefs & and values
Regulate

4. Consumers use the formula to do what?
Relaxing regulations
Telescoping
Localism
Recognize elements of the story

5. What two types of information is cognitive made up of?
Factual and social
To compare the tragic characters & make the audience feel better
An attitudinal-type effect
Always occurring

6. What do media exposure habits focus its attention on?
Broadcasters to serve the public interest & convenience & and necessity
Media and messages
Concentration
Pay for placement

7. What are the two types of thinking?
Vertical and lateral
Baseline & fluctuation
Conceptual differentiation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

8. In what way (s) does advertising make us too materialistic?
Conceptual differentiation
Ownership rules are relaxed
We keep asking for more products
A temporary effect

9. What are the two long-term attitudinal effects?
Field independency & type of intelligence & type of thinking & conceptual differentiation
When whole segments of the population are ignored
Cultivation & reinforcement
Localism

10. What are the three types of concentration?
Motivations & states & degree of identification
Positive because they are easy for viewers to recognize
Cognitive
Horizontal & vertical & conglomerate

11. The media can have long and short term effects on what?
Happiness is found in having things
Institutions & society & individuals
Younger age
A digital game player's focus on steps in the process

12. According to the _______________ is the most challenging medium for telling stories
Flow
Text & television
By medium & society
Macro-level effects

13. What are the two types of thinking?
Vertical and lateral
A temporary effect
When whole segments of the population are ignored
Media concentration

14. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Content of messages & context of portrayals & cognitive complexity of content
Fluid intelligence
Typical level of risk for an event

15. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Attitudinal
Crystalline & fluid
Stereotypes

16. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Desensitization
Media content
Conservative

17. What is telescoping?
Focus on steps in the process
Medical workers
Male
Younger age

18. What ethnicity is overrepresented on tv?
Typical level of risk for an effect
Toilets & schools & video games & etc.
Whites
Macro-level effects

19. What is the long-term emotional effect?
Typical level of risk for an effect
Desensitization
Field independency
Displacement of other activities

20. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Richer
Establish awareness of products & existence of products
Manifest effect
Long-term

21. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Stereotypes
Discrimination and poverty impacting their lives
Telescoping
When you focus on the steps in the process

22. what force competes against the ethnic of localism?
Institutions & society & individuals
Efficiency
Localism
Discrimination and poverty impacting their lives

23. In order to appeal to audiences & most stories begin with what?
Long-term
Media content
Conflict
65+ years of age

24. What is the ability to be creative?
Fluid intelligence
Establish awareness of products & existence of products
Can be addictive
Physiological

25. What are the four cognitive abilities?
Dramas and situation comedies
Field independency & type of intelligence & type of thinking & conceptual differentation
Psychological & emotional & cognitive
Medical workers

26. What are the two timing factors?
More likely to appear in comedies than dramas
Baseline & fluctuation
Immediate and long-term
Media concentration & media deregulation

27. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Baseline & fluctuation
Being immersed so deeply into a task so they lose track of all time and place
Concentration & consolidation & centralization

28. When a digital game has been designed well & it delivers an experience to players through what?
A temporary effect
Ownership rules are relaxed
Flow & telescoping
When game developers market their game code to other game developers

29. Describe manifest effects?
Flow
Flow & telescoping
Younger age
Easily noticable

30. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Establish awareness of products & existence of products
More likely to appear in comedies than dramas
60%

31. Long-term effects are ________ to notice than immediate effects.
Wikis
Media content
Harder
An informed decision

32. Over time & the government has been _______________ with regard to who controls the media
Concentrated
Relaxing regulations
Crysalline and fluid
Whites

33. What was the biggest deal between any two media companies?
A digital game player's focus on steps in the process
Flow & telescoping
Viacom & CBS
Immediate and long-term

34. What is an effect that happens during exposure to the media messages?
Vertical and lateral
Arcade games
Immediate
Desensitization

35. The pattern of the population of television characters is ______ the pattern of people in the real world
Flow
When whole segments of the population are ignored
Different from
Broadcasters to serve the public interest & convenience & and necessity

36. What must happen during television before commercial break?
Easily noticable
Action must build up
Media and messages
They are interactive

37. When does invisible stereotyping occur?
When whole segments of the population are ignored
Ads making implicit claims that cannot be tested for the truth
Motivations & states & degree of identification
Deceptive

38. What are the two types of responsibilites in advertising?
Social and economic
Physiological
Horizontal
Relaxing regulations

39. What does localism serve the needs of?
Print vs tv news
Dramas and situation comedies
Individuals and society
High paid

40. What is the ability to memorize facts?
Cultivation & reinforcement
The typical level of risk for an effect
Crystalline intelligence
Immediate

41. What are the six main criticisms of advertising?
Influence of automatic bodily systems & beyond our conscious control
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Crystalline intelligence
Concentration & consolidation & centralization

42. What are the two types of intelligence?
Toilets & schools & video games & etc.
Public interest & prevention of monopolies & promoting diversity
By medium & society
Crystalline & fluid

43. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
To compare the tragic characters & make the audience feel better
Different from
Antisocial vs prosocial

44. What does the term telescoping refer to?

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45. What are stereotypes on tv?
Unintentional effects
Print vs tv news
Positive because they are easy for viewers to recognize
Deceptive

46. Popular criticism about advertising includes what?

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47. What are the 3 media factors in fluctuation?
Antisocial vs prosocial
Typical level of risk for an event
Content of messages & context of portrayals & cognitive complexity of content
A temporary effect

48. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Deceptive
Verbal violence
Crystalline & fluid
Conglomerate

49. What is a baseline effect?
Institutions & society & individuals
Antisocial vs prosocial
The typical level of risk for an effect
Always occurring

50. What is telescoping?
Focus on steps in the process
Localism and efficiency
Conflict
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