Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The video industry has 'a good deal of vertical integration'. What does this mean?






2. What are the two types of process effects?






3. A macro-type media effect refers to what?






4. What is a physiological effect?






5. What are the two timing factors?






6. What percent of a typical newspaper is advertising?






7. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






8. Although African Americans are represented on television & portrayals rarely include....






9. according to the textbook & which occupation is the most prevalent in the television world?






10. What age is more represented on tv?






11. What is localism?






12. ______ are the influences we experience constantly from our exposure to media messages?






13. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






14. What are the two main components in the demographics pattern?






15. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






16. Give an example of the cognitive complexity of content






17. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






18. What is the middleware market?






19. What eliminated the legal barrier to competition across markets?






20. What is telescoping?






21. What percentage of video games earn a profit?






22. What are the six main criticisms of advertising?






23. Values that are reflected in entertainment messages include what?






24. the rationale for regulation in broadcasting is based on what?






25. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






26. What is Web 2.0?






27. Describe fluctuation effects.






28. what force competes against the ethnic of localism?






29. When a digital game has been designed well & it delivers an experience to players through what?






30. What are the four genres in the formula?






31. What is the long-term behavioral effect?






32. What are the three states of personal factors in fluctuation?






33. The video industry has 'a good deal of vertical integration'. What does this mean?






34. What is the long-term emotional effect?






35. Many media effects are...






36. Give an example of the content of messages






37. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






38. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






39. the rationale for regulation in broadcasting is based on what?






40. What was the first form of media games?






41. Unintentional effects often occur when we are in a state of...






42. What was it when ownership rules were relaxed?






43. What must happen during television before commercial break?






44. What is Web 2.0?






45. What are the six baseline influencing factors?






46. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






47. when one media company buys smaller companies of the same type & what type of concentration is this?






48. In tv & gays are what?






49. What are the 3 subgenres of drama?






50. In order to appeal to audiences & most stories begin with what?