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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Concentration
People have control and control is decentralized
Horizontal & vertical & conglomerate
2. Many media effects are...
Intentional
Ads making implicit claims that cannot be tested for the truth
To compare the tragic characters & make the audience feel better
Real world vs media world
3. Describe manifest effects?
Easily noticable
Pay for placement
Federal Communications Commission
Typical level of risk for an event
4. What are examples of baseline factors?
Individuals and society
We keep asking for more products
Developmental maturity & knowledge structures & media exposure habits
The creation & formulas & & the social values of consumers
5. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Media concentration & media deregulation
When fewer people control the media& there's a narrow range of voices
Can be at risk & shaped by media & own life factors
6. What ethnicity is overrepresented on tv?
A temporary effect
Telescoping
Whites
An attitudinal-type effect
7. What are some examples of where advertisements can be found?
Confusing to the audience
The control of important institutions in the hads of all people
Toilets & schools & video games & etc.
Process effects
8. When does invisible stereotyping occur?
Motivations & states & degree of identification
When whole segments of the population are ignored
The company that owns the platform also develops the games and distributes them
Baseline and fluctuation
9. What is action/horror?
Good vs evil
Localism
Cognitive
Goals & drives
10. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Conceptual differentiation
Manifest and process
Wikis
6
11. What are the two types of process effects?
Factual and social
Process effects
Baseline and fluctuation
Penetration
12. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
People share their work through open web sites
Conglomerate
Factual and social
Advertisers manipulating us into buying things we don't need
13. When does invisible stereotyping occur?
State of mind & motivation & & degree of identification
Conglomerate
Crystalline & fluid
When whole segments of the population are ignored
14. What happens in the media deregulation?
People share their work through open web sites
Action must build up
They eliminated the legal barrier to competition across markets
Factual and social
15. Name the two types of process effects?
Intentional
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Antisocial vs prosocial
Baseline & fluctuation
16. What must happen during television before commercial break?
Promotes
Action must build up
Horizontal
Field independency & type of intelligence & type of thinking & conceptual differentation
17. What are the 3 developmental maturities?
During an exposure to a particular message
Cognitive & emotional & moral
By medium & society
An attitudinal-type effect
18. What is baseline effects?
Vertical and lateral
Vertical
Typical level of risk for an effect
An informed decision
19. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Drama & comedy & romance & reality series
Promotes
An attitudinal-type effect
Developmental maturity & knowledge structures & media exposure habits
20. People who have a ________________ have more awareness of the effects process
Strong personal locus
Penetration
Flow & telescoping
Different from
21. when does immediate effects occur?
Public interest & prevention of monopolies & promoting diversity
During an exposure to a particular message
State of mind & motivation & & degree of identification
Wikis
22. What are the two main components in the demographics pattern?
Localism and efficiency
CEOs holding a greater concentration of power
Real world vs media world
Conceptual differentiation
23. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Determines a person's media exposure habits
Create successful products
An informed decision
Text & television
24. Who does marketing target?
Niche audiences
Conglomerate
Crysalline and fluid
Cognitive
25. What occupation is more represented on tv?
An attitudinal-type effect
When you focus on the steps in the process
High paid
Motivations & states & degree of identification
26. Where does the term wiki come from?
Being immersed so deeply into a task so they lose track of all time and place
Print vs tv news
Concentration & consolidation & centralization
Hawaiian word wikiwiki
27. What does attitudinal effects create and shape?
Regulate
Factual and social
Toilets & schools & video games & etc.
Opinions & beliefs & and values
28. Describe baseline effects.
Invisible & visible
Many companies
Typical level of risk for an event
Media and personal
29. What does a cognitive-effect means?
Shared commons & need for social networking & attraction of advertising support
The media can provide us with information
Create successful products
Prescription drugs
30. Where does the term wiki come from?
6
Hawaiian word wikiwiki
Institutions & society & individuals
Relates to the unconscious effects of advertising
31. What is localism?
Many companies
The control of important institutions in the hads of all people
Positive because they are easy for viewers to recognize
Dramas and situation comedies
32. What does the personal locus do?
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33. The video industry has 'a good deal of vertical integration'. What does this mean?
Shared commons & need for social networking & attraction of advertising support
The company that owns the platform also develops the games and distributes them
World of Warcraft & $15 per month & an online game & most successful video game in the world
Antisocial vs prosocial
34. What is a mystery?
Being immersed deeply in a task that they lose track of time and place
The control of important institutions in the hads of all people
Try to solve the plot
Relaxing regulations
35. ______ are the influences we experience constantly from our exposure to media messages?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
To compare the tragic characters & make the audience feel better
Process effects
Immediate
36. In order to appeal to audiences & most stories begin with what?
Harder
Conflict
Flow & telescoping
Cultivation & reinforcement
37. What is fluctuation effect?
A temporary effect
Baseline & fluctuation
Psychological & emotional & cognitive
The typical level of risk for an effect
38. What are the two types of thinking?
Vertical and lateral
Verbal violence
Field independency
Localism and efficiency
39. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Male
Viacom & CBS
Penetration
40. What is a belief that control of important institutions should be in the hands of many through decentralization?
Field independency
Localism
Promotes
Localism and efficiency
41. When did the innovation stage for interactive media games begin?
Media content
1950s
Physiological
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
42. what force competes against the ethnic of localism?
Telescoping
Immediate and long-term
Stereotypes
Efficiency
43. to end up at the top of a Google search & a website must what?
Discrimination and poverty impacting their lives
Pay for placement
Advertisers manipulating us into buying things we don't need
Conceptual differentiation
44. What is the ability to be creative?
Cognitive & emotional & moral
Fluid intelligence
A digital game player's focus on steps in the process
Vertical and lateral
45. According to the _______________ is the most challenging medium for telling stories
Websites that allow users to add & edit material
Text & television
Public interest & prevention of monopolies & promoting diversity
Conflict
46. Issues of concern regarding merger activity includes what?
The control of important institutions in the hads of all people
Hawaiian word wikiwiki
Deregulation & change in content & lack of access
Flow & telescoping
47. What do interactive games have the power to do?
Condition audiences for repeat exposures
Conservative
Text & television
Required broadcasters to serve the public's interest & convenience & & necessity
48. What eliminated the legal barrier to competition across markets?
Field independency
The control of important institutions in the hads of all people
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media deregulation
49. What is the long-term behavioral effect?
Conceptual differentiation
Typical level of risk for an effect
Desensitization
Displacement of other activities
50. What is WOW?
Immediate
Condition audiences for repeat exposures
Localism
World of Warcraft & $15 per month & an online game & most successful video game in the world