Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. The business trend to consolidate has grown stronger than the government's impulse to...
They are interactive
Focus on steps in the process
Regulate
Deceptive

2. What is the long-term emotional effect?
Desensitization
1950s
Deceptive
Advertisers manipulating us into buying things we don't need

3. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
The typical level of risk for an effect
Dramas and situation comedies
Developmental maturity & knowledge structures & media exposure habits

4. What is efficiency?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183

5. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Recognize elements of the story
Long-term
Concentration & consolidation & centralization
Relates to the unconscious effects of advertising

6. Explain localism
People have control and control is decentralized
When game developers market their game code to other game developers
Typical level of risk for an event
Penetration

7. What best reflects the effects the media has on us?
An informed decision
Always occurring
Field independency & type of intelligence & type of thinking & conceptual differentation
Localism and efficiency

8. Consumers use the formula to do what?
The media can provide us with information
Sex & violence & language & sexual orientation
Recognize elements of the story
Relates to the unconscious effects of advertising

9. The media can have long and short term effects on what?
Developmental maturity & knowledge structures & media exposure habits
Institutions & society & individuals
Concentration
65+ years of age

10. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
3%
The control of important institutions in the hads of all people
The typical level of risk for an effect
Vertical

11. Where does the term wiki come from?
Ads making implicit claims that cannot be tested for the truth
More likely to appear in comedies than dramas
Hawaiian word wikiwiki
Promotes

12. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Physiological
6
Massively Multiplayer Online Role Playing Game
Cognitive & emotional & moral

13. It is clear that the media is completely controlled by what?
Arcade games
Being immersed deeply in a task that they lose track of time and place
Many companies
Prescription drugs

14. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Ads making implicit claims that cannot be tested for the truth
Penetration
Explorers & socializers & achievers & controllers
Small

15. What is a wiki?
Websites that allow users to add & edit material
Concentration
Baseline and fluctuation
Baseline and fluctuation

16. What are the two timing factors?
Media concentration
State of mind & motivation & & degree of identification
Cognitive
Immediate and long-term

17. What is the most prevalent media effect?
Cognitive
Tragedy & mystery & action/horror
Physiological
Emotional

18. Your _______ when you consume media content can alter your perception of and reaction to the content?
Shared commons & need for social connection & & attraction of advertisers
Field independency & type of intelligence & type of thinking & conceptual differentation
State
Physiological

19. What does the term telescoping refer to?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183

20. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Emotional
Flow & telescoping
The typical level of risk for an effect

21. What is our personal locus made up of?
Goals & drives
Media concentration & media deregulation
Intentional
Ads making implicit claims that cannot be tested for the truth

22. 'Bad' language in the media is what?
Physiological
African Americans
Public interest & prevention of monopolies & promoting diversity
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

23. In what 6 ways is advertising deceptive?
When fewer people control the media& there's a narrow range of voices
Concentration
Positive because they are easy for viewers to recognize
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

24. What is fluctuation effect?
Process effects
Antisocial vs prosocial
A temporary effect
Manifest effect

25. What did the Communications Act of 1934 require?
African Americans
Broadcasters to serve the public interest & convenience & and necessity
Action must build up
Explorers & socializers & achievers & controllers

26. What is the natural ability to distinguish the signal and the noise in any message?
Baseline and fluctuation
Field independency
Being immersed so deeply into a task so they lose track of all time and place
People share their work through open web sites

27. Give an example of the cognitive complexity of content
Print vs tv news
Crystalline & fluid
Psychological & emotional & cognitive
Efficiency

28. What are the two types of responsibilites in advertising?
Confusing to the audience
Cognitive
People have control and control is decentralized
Social and economic

29. What are the two types of factors in fluctuation?
Media and personal
The creation & formulas & & the social values of consumers
Younger age
Concentration

30. What is the way people group and classify things?
Process effects
Attitudinal
Conceptual differentiation
Tragedy & mystery & action/horror

31. What is the long-term behavioral effect?
Displacement of other activities
60%
Media and personal
Desensitization

32. what three forces shape the development of interactive media?
A digital game player's focus on steps in the process
Shared commons & need for social contact & attraction of advertisers
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
People share their work through open web sites

33. Many media effects are...
Intentional
Can be addictive
Pay for placement
Positive because they are easy for viewers to recognize

34. What percentage of video games earn a profit?
People share their work through open web sites
3%
Localism and efficiency
Social and economic

35. What are the 3 media factors in fluctuation?
Individuals and society
Public interest & prevention of monopolies & promoting diversity
State of mind & motivation & & degree of identification
Content of messages & context of portrayals & cognitive complexity of content

36. Describe product claims?
Good vs evil
People have control and control is decentralized
Confusing to the audience
More married women

37. What does localism serve the needs of?
Individuals and society
Horizontal & vertical & conglomerate
More likely to appear in comedies than dramas
World of Warcraft & $15 per month & an online game & most successful video game in the world

38. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentration & consolidation & centralization
Many companies
Media concentration & media deregulation

39. What are some examples of where advertisements can be found?
People share their work through open web sites
Institutions
Toilets & schools & video games & etc.
They eliminated the legal barrier to competition across markets

40. Describe fluctuation effects.
Field independency
Vertical and lateral
Emotional
Temporary

41. In order to appeal to audiences & most stories begin with what?
Fluid intelligence
3%
Discrimination and poverty impacting their lives
Conflict

42. What percent of a typical newspaper is advertising?
60%
Recognize elements of the story
People share their work through open web sites
Pay for placement

43. What must happen during television before commercial break?
Horizontal & vertical & conglomerate
Shared commons & need for social contact & attraction of advertisers
Action must build up
Required broadcasters to serve the public's interest & convenience & & necessity

44. What are the two timing factors?
Concentration
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Immediate and long-term

45. What are the four controversial content elements?
Immediate
Wikis
Sex & violence & language & sexual orientation
Hawaiian word wikiwiki

46. Unintentional effects often occur when we are in a state of...
Media content
Automaticy
Try to solve the plot
The media can provide us with information

47. What are the two main components in the demographics pattern?
Advertisers manipulating us into buying things we don't need
An informed decision
Real world vs media world
Concentrated

48. What are the three parts of efficiency?
Explorers & socializers & achievers & controllers
Concentration & consolidation & centralization
The company that owns the platform also develops the games and distributes them
An attitudinal-type effect

49. What is efficiency?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183

50. The number of ads for _______________ increases each year
Immediate
We keep asking for more products
Prescription drugs
Condition audiences for repeat exposures