Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. when one media company buys smaller companies of the same type & what type of concentration is this?






2. What socioeconomic status is more represented?






3. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






4. The three forces that have shaped the development of the interactive mass media






5. The number of ads for _______________ increases each year






6. the two most dominant genres in prime-time television from the 1970s-1990s were what?






7. What percent of a typical newspaper is advertising?






8. Unintentional effects often occur when we are in a state of...






9. Describe fluctuation effects.






10. What two types of information is cognitive made up of?






11. Media ownership has big impact on...






12. Your _______ when you consume media content can alter your perception of and reaction to the content?






13. In what 6 ways is advertising deceptive?






14. What marital status is more represented on tv?






15. What is our personal locus made up of?






16. The internet is considered a viral spiral because it _________ innovation due to its network structure






17. What is fluctuation effect?






18. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






19. Like media programming companies & advertising agencies are also...






20. What is the ability to memorize facts?






21. Describe fluctuation effects.






22. What are the two types of media effects?






23. What age is more represented on tv?






24. When a digital game has been designed well & it delivers an experience to players through what?






25. What are the two competing values?






26. Popular criticism about advertising includes what?


27. What is baseline effects?






28. Name the two types of process effects?






29. what type of health patterns are there?






30. to end up at the top of a Google search & a website must what?






31. If you cry during a film & you are experiencing what type of effect?






32. What are the 3 media factors in fluctuation?






33. Give an example of the cognitive complexity of content






34. What is a physiological effect?






35. When did megamergers become popular?






36. What ethnicity is overrepresented on tv?






37. What are the four genres in the formula?






38. What are stereotypes on tv?






39. The pattern of the population of television characters is ______ the pattern of people in the real world






40. What does a cognitive-effect means?






41. What is an effect that happens during exposure to the media messages?






42. Over time & the government has been _______________ with regard to who controls the media






43. according to the textbook & _____ are more likely to be represented in the television world than the real world.






44. Who does marketing target?






45. When did the innovation stage for interactive media games begin?






46. Playing interactive video games & particularly MMORPGs...






47. interactive media games are In what stage of development?






48. What is localism?






49. interactive media games are In what stage of development?






50. What is action/horror?