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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Field independency
More likely to appear in comedies than dramas
Federal Communications Commission
Conservative
2. What was the biggest deal between any two media companies?
Crysalline and fluid
Simplistic and objectionable ways
Crystalline & fluid
Viacom & CBS
3. What does a cognitive-effect means?
Telescoping
Medical workers
Factual and social
The media can provide us with information
4. Many media effects are...
State of mind & motivation & & degree of identification
Penetration
Localism
Intentional
5. What are the three parts of efficiency?
Field independency & type of intelligence & type of thinking & conceptual differentation
Conglomerate
Concentration & consolidation & centralization
Media and personal
6. What does the term telescoping refer to?
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7. What are the four controversial content elements?
Typical level of risk for an event
Sex & violence & language & sexual orientation
Easily noticable
Strong personal locus
8. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Influences
Crystalline intelligence
Confusing to the audience
9. What must happen during television before commercial break?
Motivations & states & degree of identification
Intentional
Action must build up
Concentration & consolidation & centralization
10. What best reflects the effects the media has on us?
Media concentration & media deregulation
Always occurring
Explorers & socializers & achievers & controllers
Concentration
11. What is a belief that control of important institutions should be in the hands of many through decentralization?
Harder
Websites that allow users to add & edit material
Small
Localism
12. What gender is more popular on tv?
Create successful products
Male
Vertical and lateral
Regulate
13. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Conceptual differentiation
Efficiency
Flow & telescoping
14. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Ownership rules are relaxed
Efficiency
15. What are the two types of factors in fluctuation?
Real world vs media world
Explorers & socializers & achievers & controllers
Media and personal
State of mind & motivation & & degree of identification
16. What are the four types of niche audiences?
Establish awareness of products & existence of products
Simplistic and objectionable ways
Explorers & socializers & achievers & controllers
Cultivation & reinforcement
17. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Media and messages
Physiological
Process effects
Medical workers
18. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Conflict
Content of messages & context of portrayals & cognitive complexity of content
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
19. ______ are the influences we experience constantly from our exposure to media messages?
Concentrated
Process effects
Determines a person's media exposure habits
Concentration & consolidation & centralization
20. Describe manifest effects?
Baseline & fluctuation
Relaxing regulations
Easily noticable
Determines a person's media exposure habits
21. When a digital game has been designed well & it delivers an experience to players through what?
Media concentration & media deregulation
Localism and efficiency
Flow & telescoping
Content of messages & context of portrayals & cognitive complexity of content
22. Long-term effects are ________ to notice than immediate effects.
Harder
Toilets & schools & video games & etc.
Psychological & emotional & cognitive
Good vs evil
23. What does MMORPG stand for?
Conglomerate
Massively Multiplayer Online Role Playing Game
Regulate
Media and messages
24. What are the two types of thinking?
Vertical and lateral
Intentional
State
They are interactive
25. What are the three parts of efficiency?
Concentration & consolidation & centralization
Largest amount of knowledge
Media deregulation
Websites that allow users to add & edit material
26. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Small
The typical level of risk for an effect
When fewer people control the media& there's a narrow range of voices
27. What two types of information is cognitive made up of?
Print vs tv news
Simplistic and objectionable ways
Factual and social
Intentional
28. What was it when ownership rules were relaxed?
Flow
Localism
Field independency
Media concentration
29. What do megamergers result in?
CEOs holding a greater concentration of power
Massively Multiplayer Online Role Playing Game
Whites
We keep asking for more products
30. What is puffery?
Viacom & CBS
Federal Communications Commission
Ads making implicit claims that cannot be tested for the truth
More married women
31. People who have a ________________ have more awareness of the effects process
Strong personal locus
Unintentional effects
Media concentration & media deregulation
Positive because they are easy for viewers to recognize
32. Describe fluctuation effects.
Institutions
Harder
To compare the tragic characters & make the audience feel better
Temporary
33. What best reflects the effects the media has on us?
Massively Multiplayer Online Role Playing Game
Always occurring
Prescription drugs
During an exposure to a particular message
34. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Flow & telescoping
Crysalline and fluid
By medium & society
35. The video industry has 'a good deal of vertical integration'. What does this mean?
An attitudinal-type effect
Explorers & socializers & achievers & controllers
Establish awareness of products & existence of products
The company that owns the platform also develops the games and distributes them
36. Values that are reflected in entertainment messages include what?
Baseline & fluctuation
Vertical and lateral
Being immersed so deeply into a task so they lose track of all time and place
Happiness is found in having things
37. What is the ability to memorize facts?
Relaxing regulations
Being immersed deeply in a task that they lose track of time and place
Temporary
Crystalline intelligence
38. People who have a ________________ have more awareness of the effects process
Strong personal locus
Explorers & socializers & achievers & controllers
Flow & telescoping
During an exposure to a particular message
39. What was significant about the Communications Act 1934?
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40. What is a mystery?
Physiological
Localism
Try to solve the plot
When you focus on the steps in the process
41. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Concentration
When game developers market their game code to other game developers
Federal Communications Commission
42. The intended effects of ads include what?
Penetration
Establish awareness of products & existence of products
Motivations & states & degree of identification
Intentional
43. What are the two types of thinking?
Vertical and lateral
The creation & formulas & & the social values of consumers
Broadcasters to serve the public interest & convenience & and necessity
Text & television
44. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Institutions
Concentration
Long-term
65+ years of age
45. What are the two long-term attitudinal effects?
Telescoping
Cultivation & reinforcement
Concentration & consolidation & centralization
Vertical and lateral
46. What is the middleware market?
Stereotypes
African Americans
Institutions & society & individuals
When game developers market their game code to other game developers
47. What are the 3 developmental maturities?
Cognitive & emotional & moral
Attitudinal
Manifest effect
Create successful products
48. What is telescoping?
Focus on steps in the process
We keep asking for more products
Being immersed so deeply into a task so they lose track of all time and place
Physiological
49. Where does the term wiki come from?
Hawaiian word wikiwiki
Crystalline intelligence
Concentration
Influences
50. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Deceptive
Immediate and long-term
Attitudinal
Promotes