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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'Bad' language in the media is what?
Focus on steps in the process
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Flow & telescoping
CEOs holding a greater concentration of power
2. What does the personal locus do?
3. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Verbal violence
Localism
Conflict & climax & resolution
Temporary
4. What best reflects the effects the media has on us?
A temporary effect
Concentration
Fluid intelligence
Always occurring
5. What are the two timing factors?
The media can provide us with information
Immediate and long-term
Social and economic
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
6. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Cognitive
Field independency & type of intelligence & type of thinking & conceptual differentiation
Conflict & climax & resolution
Flow
7. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Media content
Media and messages
People share their work through open web sites
8. What did the Communications Act of 1934 require?
Cognitive & emotional & moral
Crysalline and fluid
Penetration
Broadcasters to serve the public interest & convenience & and necessity
9. Issues of concern regarding merger activity includes what?
Influences
Toilets & schools & video games & etc.
By medium & society
Deregulation & change in content & lack of access
10. _______________ frequently occur when you are in a state of automaticity.
Unintentional effects
Real world vs media world
Conglomerate
When whole segments of the population are ignored
11. Who does marketing target?
They eliminated the legal barrier to competition across markets
Largest amount of knowledge
Niche audiences
Field independency & type of intelligence & type of thinking & conceptual differentiation
12. What is the long-term emotional effect?
Automaticy
Desensitization
Temporary
Efficiency
13. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Relates to the unconscious effects of advertising
Fluid intelligence
Long-term
Cognitive & emotional & moral
14. People with the ___________________ learn the most from the media
Largest amount of knowledge
Immediate and long-term
Federal Communications Commission
Antisocial vs prosocial
15. The internet is considered a viral spiral because it _________ innovation due to its network structure
An informed decision
Promotes
Cognitive
African Americans
16. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Desensitization
To compare the tragic characters & make the audience feel better
Automaticy
Attitudinal
17. Give an example of the cognitive complexity of content
Concentration
Being immersed deeply in a task that they lose track of time and place
People have control and control is decentralized
Print vs tv news
18. What is subliminal advertising
Flow & telescoping
Factual and social
Localism
Relates to the unconscious effects of advertising
19. what force competes against the ethnic of localism?
Field independency
Efficiency
Prescription drugs
People have control and control is decentralized
20. What does localism serve the needs of?
Required broadcasters to serve the public's interest & convenience & & necessity
Individuals and society
Try to solve the plot
Conflict & climax & resolution
21. The media can have long and short term effects on what?
Institutions & society & individuals
Deregulation & change in content & lack of access
Print vs tv news
Can be addictive
22. What are the two long-term attitudinal effects?
Physiological
Public interest & prevention of monopolies & promoting diversity
Cultivation & reinforcement
Media content
23. What is fluctuation effect?
Cultivation & reinforcement
Immediate and long-term
Largest amount of knowledge
A temporary effect
24. Playing interactive video games & particularly MMORPGs...
Attitudinal
Can be addictive
Action must build up
Focus on steps in the process
25. Creators use the formula to do what?
Create successful products
Relates to the unconscious effects of advertising
When you focus on the steps in the process
When you focus on the steps in the process
26. Describe product claims?
Confusing to the audience
Good vs evil
Motivations & states & degree of identification
Conglomerate
27. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Viacom & CBS
Dramas and situation comedies
World of Warcraft & $15 per month & an online game & most successful video game in the world
28. What gender is more popular on tv?
Process effects
Hawaiian word wikiwiki
Male
Emotional
29. What are the six main criticisms of advertising?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Field independency & type of intelligence & type of thinking & conceptual differentiation
Vertical
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
30. People who have a ________________ have more awareness of the effects process
Strong personal locus
Crystalline & fluid
Influence of automatic bodily systems & beyond our conscious control
Print vs tv news
31. What are the two types of factors in fluctuation?
Richer
Wikis
Media and personal
Younger age
32. What is action/horror?
To compare the tragic characters & make the audience feel better
Deceptive
Good vs evil
Toilets & schools & video games & etc.
33. When does invisible stereotyping occur?
People have control and control is decentralized
Media and messages
When whole segments of the population are ignored
Goals & drives
34. What is one of the characteristics that differentiate mass media games or video games from other mass media?
When whole segments of the population are ignored
Relaxing regulations
They are interactive
Emotional
35. What is the middleware market?
When game developers market their game code to other game developers
More married women
Localism
Localism
36. What eliminated the legal barrier to competition across markets?
Cognitive
Factual and social
Prescription drugs
Media deregulation
37. The intended effects of ads include what?
Invisible & visible
Focus on steps in the process
Establish awareness of products & existence of products
They eliminated the legal barrier to competition across markets
38. What are examples of baseline factors?
Antisocial vs prosocial
Macro-level effects
Developmental maturity & knowledge structures & media exposure habits
3%
39. Popular criticism about advertising includes what?
40. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Manifest effect
Field independency
Influences
41. What are the two competing values?
Flow & telescoping
Required broadcasters to serve the public's interest & convenience & & necessity
Localism and efficiency
Vertical
42. to end up at the top of a Google search & a website must what?
Happiness is found in having things
Pay for placement
African Americans
Harder
43. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Shared commons & need for social networking & attraction of advertising support
Different from
Efficiency
44. What is a baseline effect?
Deceptive
Establish awareness of products & existence of products
The typical level of risk for an effect
Telescoping
45. The pattern of the population of television characters is ______ the pattern of people in the real world
Influence of automatic bodily systems & beyond our conscious control
Different from
65+ years of age
Conceptual differentiation
46. What are the two main components in the demographics pattern?
More likely to appear in comedies than dramas
Manifest effect
Goals & drives
Real world vs media world
47. What are some fluctuation factors?
State of mind & motivation & & degree of identification
More likely to appear in comedies than dramas
Physiological
Relates to the unconscious effects of advertising
48. Which type of violence is most prevalent on television?
1980s & 1990s
Localism and efficiency
Verbal violence
Relates to the unconscious effects of advertising
49. What are the two types of media effects?
Medical workers
Manifest and process
Factual and social
Toilets & schools & video games & etc.
50. People with the ___________________ learn the most from the media
Largest amount of knowledge
Richer
Institutions
Process effects