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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. according to the textbook & which occupation is the most prevalent in the television world?






2. the two most dominant genres in prime-time television from the 1970s-1990s were what?






3. What are the three parts of efficiency?






4. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






5. What are the four controversial content elements?






6. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






7. In order to become media literate in interactive media & what do we need to establish?






8. What occupation is more represented on tv?






9. What is the ability to be creative?






10. What is the long-term behavioral effect?






11. according to the textbook & _____ are more likely to be represented in the television world than the real world.






12. ________ are beneficial because they allow for the creation of collective knowledge






13. Values that are reflected in entertainment messages include what?






14. What is our personal locus made up of?






15. Give an example of the cognitive complexity of content






16. What are the two types of intelligence?






17. The internet is considered a viral spiral because it _________ innovation due to its network structure






18. Like media programming companies & advertising agencies are also...






19. What are the two types of intelligence?






20. What does the term telescoping refer to?

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21. What do interactive games have the power to do?






22. What is a belief that control of important institutions should be in the hands of many through decentralization?






23. What two types of information is cognitive made up of?






24. what three forces shape the development of interactive media?






25. What are the two types of media effects?






26. What best reflects the effects the media has on us?






27. what three forces shape the development of interactive media?






28. What happens in the media deregulation?






29. what happens in the media concentration?






30. What are the two types of thinking?






31. What is an effect that happens during exposure to the media messages?






32. People who have a ________________ have more awareness of the effects process






33. to end up at the top of a Google search & a website must what?






34. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






35. What is the long-term behavioral effect?






36. ______ are the influences we experience constantly from our exposure to media messages?






37. What are some examples of where advertisements can be found?






38. the two most dominant genres in prime-time television from the 1970s-1990s were what?






39. What are the six main criticisms of advertising?






40. What does attitudinal effects create and shape?






41. What are some examples of where advertisements can be found?






42. What does the term telescoping refer to?

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43. In the formula & What are the 2 constraints?






44. Media ownership has big impact on...






45. What are the two competing values?






46. What is the process of flow?






47. The media can have long and short term effects on what?






48. What is baseline effects?






49. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






50. What is tragedy used for?