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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the six baseline influencing factors?
Vertical and lateral
Try to solve the plot
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Cognitive & emotional & moral
2. What are the two types of factors in fluctuation?
Media concentration
Verbal violence
Ownership rules are relaxed
Media and personal
3. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Media concentration & media deregulation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Emotional
People share their work through open web sites
4. Consumers use the formula to do what?
Process effects
Recognize elements of the story
Immediate
Explorers & socializers & achievers & controllers
5. Creators use the formula to do what?
Verbal violence
Create successful products
Vertical and lateral
People share their work through open web sites
6. What do media exposure habits focus its attention on?
Emotional
Strong personal locus
Wikis
Media and messages
7. Media ownership has big impact on...
Media content
Automaticy
Vertical and lateral
Easily noticable
8. What two types of information is cognitive made up of?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Individuals and society
Factual and social
Developmental maturity & knowledge structures & media exposure habits
9. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Explorers & socializers & achievers & controllers
Flow
Manifest effect
Long-term
10. What are the four cognitive abilities?
Goals & drives
Developmental maturity & knowledge structures & media exposure habits
Field independency & type of intelligence & type of thinking & conceptual differentation
Explorers & socializers & achievers & controllers
11. What are the two types of intelligence?
Conflict
Easily noticable
Whites
Crystalline & fluid
12. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
World of Warcraft & $15 per month & an online game & most successful video game in the world
Stereotypes
65+ years of age
Promotes
13. In order to become media literate in interactive media & what do we need to establish?
Prescription drugs
Opportunities vs addictions & goals
1950s
Motivations & states & degree of identification
14. Like other media & the internet is now mature enough to suffer from...
Typical level of risk for an effect
Strong personal locus
Concentration & consolidation & centralization
Concentration
15. What percentage of video games earn a profit?
Media concentration
Stereotypes
3%
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
16. Consumers use the formula to do what?
Institutions
Younger age
Conservative
Recognize elements of the story
17. What is the way people group and classify things?
The typical level of risk for an effect
Vertical
Conceptual differentiation
Small
18. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Required broadcasters to serve the public's interest & convenience & & necessity
People have control and control is decentralized
Conglomerate
An attitudinal-type effect
19. What percentage of video games earn a profit?
Media and messages
Field independency & type of intelligence & type of thinking & conceptual differentiation
Can be addictive
3%
20. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
Localism
Text & television
Print vs tv news
21. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Stereotypes
Influences
Shared commons & need for social contact & attraction of advertisers
Concentration & consolidation & centralization
22. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Institutions & society & individuals
Physiological
Viacom & CBS
Relates to the unconscious effects of advertising
23. Creators use the formula to do what?
Richer
The media can provide us with information
Easily noticable
Create successful products
24. what force competes against the ethnic of localism?
Efficiency
Macro-level effects
World of Warcraft & $15 per month & an online game & most successful video game in the world
Immediate and long-term
25. The media can have long and short term effects on what?
Institutions & society & individuals
Explorers & socializers & achievers & controllers
Immediate
Advertisers manipulating us into buying things we don't need
26. Values that are reflected in entertainment messages include what?
Shared commons & need for social connection & & attraction of advertisers
Content of messages & context of portrayals & cognitive complexity of content
Happiness is found in having things
Required broadcasters to serve the public's interest & convenience & & necessity
27. What are examples of baseline factors?
Explorers & socializers & achievers & controllers
Conceptual differentiation
Developmental maturity & knowledge structures & media exposure habits
Cognitive
28. When did the innovation stage for interactive media games begin?
Opinions & beliefs & and values
Websites that allow users to add & edit material
1950s
Explorers & socializers & achievers & controllers
29. What ethnicity is overrepresented on tv?
Institutions
Whites
Conglomerate
Younger age
30. Who does marketing target?
Federal Communications Commission
Emotional
Immediate
Niche audiences
31. when does immediate effects occur?
Being immersed so deeply into a task so they lose track of all time and place
Drama & comedy & romance & reality series
Print vs tv news
During an exposure to a particular message
32. It is clear that the media is completely controlled by what?
Dramas and situation comedies
A digital game player's focus on steps in the process
Many companies
Conflict & climax & resolution
33. A macro-type media effect refers to what?
Physiological
Media and messages
Institutions
Media deregulation
34. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Media deregulation
Small
Physiological
Content of messages & context of portrayals & cognitive complexity of content
35. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Action must build up
Wikis
Promotes
65+ years of age
36. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Shared commons & need for social contact & attraction of advertisers
Text & television
Antisocial vs prosocial
37. The number of ads for _______________ increases each year
World of Warcraft & $15 per month & an online game & most successful video game in the world
Prescription drugs
60%
Simplistic and objectionable ways
38. What are the two types of intelligence?
Crysalline and fluid
Male
Recognize elements of the story
Explorers & socializers & achievers & controllers
39. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Intentional
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Immediate
40. Issues of concern regarding merger activity includes what?
Physiological
Localism
Deregulation & change in content & lack of access
Discrimination and poverty impacting their lives
41. What is efficiency?
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42. What are the two main components in the demographics pattern?
Text & television
Real world vs media world
African Americans
Psychological & emotional & cognitive
43. In the formula & What are the 2 constraints?
By medium & society
The control of important institutions in the hads of all people
Concentration
Niche audiences
44. Playing interactive video games & particularly MMORPGs...
Localism
Goals & drives
Immediate
Can be addictive
45. Although African Americans are represented on television & portrayals rarely include....
Verbal violence
Discrimination and poverty impacting their lives
Public interest & prevention of monopolies & promoting diversity
Concentration
46. Popular criticism about advertising includes what?
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47. What is the ability to memorize facts?
Crystalline intelligence
Invisible & visible
Conflict
A temporary effect
48. What does MMORPG stand for?
More likely to appear in comedies than dramas
Massively Multiplayer Online Role Playing Game
Ownership rules are relaxed
Sex & violence & language & sexual orientation
49. What is telescoping?
When you focus on the steps in the process
Media deregulation
Harder
Media and messages
50. What is the middleware market?
Physiological
Largest amount of knowledge
Goals & drives
When game developers market their game code to other game developers