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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is flow?
Niche audiences
Media concentration & media deregulation
Being immersed deeply in a task that they lose track of time and place
Recognize elements of the story
2. What are the 3 subgenres of drama?
When you focus on the steps in the process
Text & television
Tragedy & mystery & action/horror
Crysalline and fluid
3. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Institutions
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Field independency
4. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Required broadcasters to serve the public's interest & convenience & & necessity
Small
The creation & formulas & & the social values of consumers
Influences
5. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Immediate and long-term
Dramas and situation comedies
Vertical and lateral
Largest amount of knowledge
6. What was the first form of media games?
Can be addictive
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Easily noticable
Arcade games
7. What does localism serve the needs of?
Individuals and society
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Being immersed deeply in a task that they lose track of time and place
Developmental maturity & knowledge structures & media exposure habits
8. When creating a new tv series & producers must work around various constraints. What are some constraints?
Localism
The control of important institutions in the hads of all people
The creation & formulas & & the social values of consumers
Vertical and lateral
9. What is the long-term emotional effect?
Influence of automatic bodily systems & beyond our conscious control
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Baseline and fluctuation
Desensitization
10. What are the three types of concentration?
Shared commons & need for social networking & attraction of advertising support
Horizontal & vertical & conglomerate
Dramas and situation comedies
Baseline & fluctuation
11. In what way (s) does advertising make us too materialistic?
Conservative
Prescription drugs
Focus on steps in the process
We keep asking for more products
12. Explain localism
People have control and control is decentralized
Action must build up
Opportunities vs addictions & goals
Tragedy & mystery & action/horror
13. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
People share their work through open web sites
Emotional
60%
Good vs evil
14. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
Individuals and society
Broadcasters to serve the public interest & convenience & and necessity
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
15. What percentage of video games earn a profit?
High paid
Unintentional effects
Relates to the unconscious effects of advertising
3%
16. Who does marketing target?
Niche audiences
The control of important institutions in the hads of all people
Automaticy
Cultivation & reinforcement
17. There is a trend of ______________ of ownership in the media
Concentration
Easily noticable
Psychological & emotional & cognitive
Crysalline and fluid
18. to end up at the top of a Google search & a website must what?
Websites that allow users to add & edit material
The media can provide us with information
Influences
Pay for placement
19. The media can have long and short term effects on what?
Required broadcasters to serve the public's interest & convenience & & necessity
Dramas and situation comedies
Whites
Institutions & society & individuals
20. Like media programming companies & advertising agencies are also...
By medium & society
State of mind & motivation & & degree of identification
Male
Concentrated
21. What does the personal locus do?
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22. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Manifest effect
Individuals and society
Media concentration & media deregulation
23. What are the 3 developmental maturities?
Conceptual differentiation
Younger age
Efficiency
Cognitive & emotional & moral
24. What are the 3 developmental maturities?
Small
Cognitive & emotional & moral
Hawaiian word wikiwiki
Invisible & visible
25. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Typical level of risk for an effect
Emotional
We keep asking for more products
26. ______ are the influences we experience constantly from our exposure to media messages?
Media concentration & media deregulation
The media can provide us with information
Process effects
Being immersed deeply in a task that they lose track of time and place
27. What is efficiency?
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28. What are the three elements to a general story formula?
Institutions & society & individuals
Explorers & socializers & achievers & controllers
Conflict & climax & resolution
Influences
29. In tv & gays are what?
Influences
Small
More likely to appear in comedies than dramas
Localism
30. Values that are reflected in entertainment messages include what?
Deceptive
Shared commons & need for social connection & & attraction of advertisers
Localism and efficiency
Happiness is found in having things
31. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Create successful products
32. What is the middleware market?
People have control and control is decentralized
Stereotypes
When game developers market their game code to other game developers
1950s
33. What is WOW?
Physiological
The creation & formulas & & the social values of consumers
Can be at risk & shaped by media & own life factors
World of Warcraft & $15 per month & an online game & most successful video game in the world
34. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Media content
Flow
Horizontal
Physiological
35. What is tragedy used for?
Individuals and society
Displacement of other activities
Viacom & CBS
To compare the tragic characters & make the audience feel better
36. What are the two main components in the demographics pattern?
Real world vs media world
Happiness is found in having things
Broadcasters to serve the public interest & convenience & and necessity
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
37. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Toilets & schools & video games & etc.
Crysalline and fluid
Media and personal
38. What does the term telescoping refer to?
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39. What are the two timing factors?
Easily noticable
CEOs holding a greater concentration of power
An informed decision
Immediate and long-term
40. Give an example of the cognitive complexity of content
Print vs tv news
Condition audiences for repeat exposures
Positive because they are easy for viewers to recognize
Harder
41. A macro-type media effect refers to what?
Temporary
1980s & 1990s
Institutions
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
42. What are the six main criticisms of advertising?
Cognitive
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Strong personal locus
43. Many media effects are...
Intentional
They are interactive
Can be addictive
Flow & telescoping
44. What is the long-term behavioral effect?
Media content
Toilets & schools & video games & etc.
Largest amount of knowledge
Displacement of other activities
45. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Vertical and lateral
Flow & telescoping
Positive because they are easy for viewers to recognize
Physiological
46. According to the _______________ is the most challenging medium for telling stories
Text & television
The typical level of risk for an effect
Unintentional effects
Being immersed deeply in a task that they lose track of time and place
47. What is subliminal advertising
Relates to the unconscious effects of advertising
Different from
Verbal violence
Invisible & visible
48. The number of ads for _______________ increases each year
Prescription drugs
State
Concentration & consolidation & centralization
The creation & formulas & & the social values of consumers
49. Although African Americans are represented on television & portrayals rarely include....
6
Discrimination and poverty impacting their lives
Baseline and fluctuation
Public interest & prevention of monopolies & promoting diversity
50. What was it when ownership rules were relaxed?
Media concentration
More likely to appear in comedies than dramas
Many companies
Invisible & visible
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