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Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. According to the _______________ is the most challenging medium for telling stories
Flow & telescoping
Small
Text & television
Media deregulation
2. What is a baseline effect?
Dramas and situation comedies
Baseline & fluctuation
The typical level of risk for an effect
More married women
3. What was the first form of media games?
Arcade games
Print vs tv news
Media and messages
Displacement of other activities
4. The intended effects of ads include what?
We keep asking for more products
Establish awareness of products & existence of products
African Americans
Text & television
5. Long-term effects are ________ to notice than immediate effects.
State
Harder
Can be addictive
Conglomerate
6. When a digital game has been designed well & it delivers an experience to players through what?
Vertical
6
Flow & telescoping
Flow
7. What is the middleware market?
Manifest and process
State
When game developers market their game code to other game developers
Conflict & climax & resolution
8. There is a trend of ______________ of ownership in the media
Concentration
Physiological
Telescoping
Determines a person's media exposure habits
9. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Federal Communications Commission
They are interactive
Media and messages
60%
10. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Websites that allow users to add & edit material
Vertical and lateral
Conglomerate
Field independency & type of intelligence & type of thinking & conceptual differentiation
11. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Unintentional effects
Determines a person's media exposure habits
An attitudinal-type effect
Can be addictive
12. to end up at the top of a Google search & a website must what?
Conflict & climax & resolution
Immediate and long-term
Ads making implicit claims that cannot be tested for the truth
Pay for placement
13. The business trend to consolidate has grown stronger than the government's impulse to...
Conceptual differentiation
Public interest & prevention of monopolies & promoting diversity
When game developers market their game code to other game developers
Regulate
14. What are the two types of thinking?
Manifest effect
Vertical and lateral
Positive because they are easy for viewers to recognize
Dramas and situation comedies
15. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Telescoping
Flow
16. _______________ are societal changes that occur over a long period of time.
Influence of automatic bodily systems & beyond our conscious control
Harder
Macro-level effects
Media content
17. What does a cognitive-effect means?
Field independency
The media can provide us with information
Invisible & visible
1950s
18. In tv & gays are what?
More likely to appear in comedies than dramas
Physiological
Ownership rules are relaxed
Temporary
19. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Crysalline and fluid
Male
Localism
Concentration
20. What are the two long-term attitudinal effects?
A digital game player's focus on steps in the process
Cultivation & reinforcement
State of mind & motivation & & degree of identification
Stereotypes
21. What age is more represented on tv?
Media concentration & media deregulation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Relaxing regulations
Younger age
22. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Localism
Efficiency
Small
An attitudinal-type effect
23. What is one of the characteristics that differentiate mass media games or video games from other mass media?
High paid
Crystalline & fluid
They are interactive
Relaxing regulations
24. What are the two types of thinking?
Vertical and lateral
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
An informed decision
When whole segments of the population are ignored
25. In tv & gays are what?
Manifest effect
Deregulation & change in content & lack of access
More likely to appear in comedies than dramas
Baseline & fluctuation
26. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Field independency & type of intelligence & type of thinking & conceptual differentiation
African Americans
Relates to the unconscious effects of advertising
Create successful products
27. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Process effects
Relates to the unconscious effects of advertising
Happiness is found in having things
28. Describe fluctuation effects.
Positive because they are easy for viewers to recognize
Public interest & prevention of monopolies & promoting diversity
Shared commons & need for social contact & attraction of advertisers
Temporary
29. when does immediate effects occur?
Good vs evil
During an exposure to a particular message
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Sex & violence & language & sexual orientation
30. What is the long-term behavioral effect?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Required broadcasters to serve the public's interest & convenience & & necessity
Displacement of other activities
Positive because they are easy for viewers to recognize
31. Creators use the formula to do what?
Cognitive
Localism
Create successful products
Horizontal & vertical & conglomerate
32. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
When fewer people control the media& there's a narrow range of voices
Baseline and fluctuation
State
33. What are the six main criticisms of advertising?
Can be at risk & shaped by media & own life factors
People share their work through open web sites
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Whites
34. What are some examples of where advertisements can be found?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Toilets & schools & video games & etc.
Unintentional effects
Create successful products
35. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Invisible & visible
Immediate and long-term
Younger age
36. What are the two types of intelligence?
Conflict & climax & resolution
Advertisers manipulating us into buying things we don't need
Regulate
Crystalline & fluid
37. Explain localism
Determines a person's media exposure habits
Can be addictive
Niche audiences
People have control and control is decentralized
38. Explain localism
Telescoping
Easily noticable
Localism and efficiency
People have control and control is decentralized
39. What are the three parts of efficiency?
Conglomerate
Concentration
Concentration & consolidation & centralization
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
40. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Physiological
Typical level of risk for an effect
Content of messages & context of portrayals & cognitive complexity of content
41. What are the six baseline influencing factors?
When fewer people control the media& there's a narrow range of voices
When game developers market their game code to other game developers
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Localism
42. What age is more represented on tv?
Horizontal
Shared commons & need for social contact & attraction of advertisers
Younger age
Typical level of risk for an event
43. _______________ frequently occur when you are in a state of automaticity.
State of mind & motivation & & degree of identification
Unintentional effects
Try to solve the plot
Macro-level effects
44. What are the two types of thinking?
Media and messages
Vertical and lateral
By medium & society
The media can provide us with information
45. Over time & the government has been _______________ with regard to who controls the media
Media concentration & media deregulation
Opinions & beliefs & and values
Relaxing regulations
A digital game player's focus on steps in the process
46. What is the way people group and classify things?
The media can provide us with information
Desensitization
Determines a person's media exposure habits
Conceptual differentiation
47. People who have a ________________ have more awareness of the effects process
Field independency & type of intelligence & type of thinking & conceptual differentation
People share their work through open web sites
Strong personal locus
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
48. What is the ability to memorize facts?
Intentional
Localism and efficiency
Crystalline intelligence
Largest amount of knowledge
49. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Shared commons & need for social networking & attraction of advertising support
Emotional
3%
50. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Psychological & emotional & cognitive
Websites that allow users to add & edit material
Strong personal locus
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