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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What must happen during television before commercial break?
Action must build up
Institutions & society & individuals
Simplistic and objectionable ways
Wikis
2. What does MMORPG stand for?
Automaticy
Massively Multiplayer Online Role Playing Game
Condition audiences for repeat exposures
Text & television
3. Give an example of the content of messages
Individuals and society
Attitudinal
Cultivation & reinforcement
Antisocial vs prosocial
4. What percentage of video games earn a profit?
Arcade games
3%
Action must build up
Condition audiences for repeat exposures
5. The business trend to consolidate has grown stronger than the government's impulse to...
Establish awareness of products & existence of products
Drama & comedy & romance & reality series
65+ years of age
Regulate
6. Unintentional effects often occur when we are in a state of...
Penetration
Automaticy
Vertical and lateral
Unintentional effects
7. What is an effect that happens during exposure to the media messages?
They are interactive
65+ years of age
Immediate
1950s
8. what force competes against the ethnic of localism?
Emotional
Efficiency
Focus on steps in the process
A temporary effect
9. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Stereotypes
Psychological & emotional & cognitive
Richer
10. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Cultivation & reinforcement
Localism and efficiency
Largest amount of knowledge
11. What are the two major effects from the telecommunications competition & deregulation act of 1996?
More married women
Typical level of risk for an event
Media concentration & media deregulation
Attitudinal
12. When did megamergers become popular?
Broadcasters to serve the public interest & convenience & and necessity
State of mind & motivation & & degree of identification
Stereotypes
1980s & 1990s
13. What are the 3 subgenres of drama?
Displacement of other activities
Condition audiences for repeat exposures
Tragedy & mystery & action/horror
Verbal violence
14. What government organization monitors tv and radio programming to determine if it is obscene or not?
Horizontal
Federal Communications Commission
Pay for placement
Process effects
15. Creators use the formula to do what?
Conflict
Vertical and lateral
Simplistic and objectionable ways
Create successful products
16. What are the two types of factors in fluctuation?
Attitudinal
Media and personal
Unintentional effects
Shared commons & need for social networking & attraction of advertising support
17. What are the two types of intelligence?
Recognize elements of the story
Crysalline and fluid
Confusing to the audience
Crystalline & fluid
18. What is a wiki?
Sex & violence & language & sexual orientation
Good vs evil
Richer
Websites that allow users to add & edit material
19. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Small
Long-term
Immediate
Conglomerate
20. Describe manifest effects?
Easily noticable
Text & television
Tragedy & mystery & action/horror
Strong personal locus
21. What do media exposure habits focus its attention on?
The control of important institutions in the hads of all people
Media and messages
Institutions & society & individuals
World of Warcraft & $15 per month & an online game & most successful video game in the world
22. What are the four types of niche audiences?
Federal Communications Commission
Required broadcasters to serve the public's interest & convenience & & necessity
Explorers & socializers & achievers & controllers
Horizontal & vertical & conglomerate
23. Describe fluctuation effects.
Temporary
Conceptual differentiation
Pay for placement
To compare the tragic characters & make the audience feel better
24. What are stereotypes on tv?
Broadcasters to serve the public interest & convenience & and necessity
Institutions
African Americans
Positive because they are easy for viewers to recognize
25. What are the two main forms of stereotyping?
Harder
Invisible & visible
Richer
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
26. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An informed decision
An attitudinal-type effect
Intentional
Younger age
27. Describe product claims?
Relaxing regulations
Confusing to the audience
Field independency & type of intelligence & type of thinking & conceptual differentation
A temporary effect
28. What are the two types of process effects?
Fluid intelligence
Immediate
Baseline and fluctuation
Invisible & visible
29. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Media concentration & media deregulation
An attitudinal-type effect
Process effects
Relaxing regulations
30. What are the two competing values?
Localism and efficiency
Toilets & schools & video games & etc.
The company that owns the platform also develops the games and distributes them
Being immersed so deeply into a task so they lose track of all time and place
31. What is the most prevalent media effect?
Establish awareness of products & existence of products
Cognitive
Medical workers
Younger age
32. What are the two types of thinking?
Vertical and lateral
Typical level of risk for an effect
More married women
Niche audiences
33. When does invisible stereotyping occur?
Pay for placement
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
When whole segments of the population are ignored
Harder
34. What is the middleware market?
Factual and social
Harder
When game developers market their game code to other game developers
Desensitization
35. what happens in the media concentration?
Condition audiences for repeat exposures
Ownership rules are relaxed
They eliminated the legal barrier to competition across markets
Largest amount of knowledge
36. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Flow & telescoping
A temporary effect
Deceptive
37. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Focus on steps in the process
Invisible & visible
6
38. what three forces shape the development of interactive media?
Intentional
Shared commons & need for social contact & attraction of advertisers
People have control and control is decentralized
By medium & society
39. What are the two types of intelligence?
Conflict & climax & resolution
Crystalline & fluid
Typical level of risk for an event
Focus on steps in the process
40. What are some examples of where advertisements can be found?
Real world vs media world
Toilets & schools & video games & etc.
Opinions & beliefs & and values
Media content
41. Popular criticism about advertising includes what?
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42. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Media concentration & media deregulation
Attitudinal
Positive because they are easy for viewers to recognize
43. When did the innovation stage for interactive media games begin?
Discrimination and poverty impacting their lives
1950s
Male
65+ years of age
44. What are the 3 media factors in fluctuation?
Influences
Crysalline and fluid
Content of messages & context of portrayals & cognitive complexity of content
Telescoping
45. If you cry during a film & you are experiencing what type of effect?
Emotional
Field independency
Intentional
Largest amount of knowledge
46. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Ads making implicit claims that cannot be tested for the truth
Physiological
Concentration & consolidation & centralization
47. interactive media games are In what stage of development?
State
Flow
Opinions & beliefs & and values
Penetration
48. When does invisible stereotyping occur?
Many companies
High paid
By medium & society
When whole segments of the population are ignored
49. What two types of information is cognitive made up of?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Establish awareness of products & existence of products
Factual and social
Immediate and long-term
50. What are the two timing factors?
Many companies
Emotional
Explorers & socializers & achievers & controllers
Immediate and long-term
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