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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Richer
An informed decision
The company that owns the platform also develops the games and distributes them
Process effects
2. What are the four types of niche audiences?
The typical level of risk for an effect
Explorers & socializers & achievers & controllers
Immediate
Determines a person's media exposure habits
3. What are the two types of responsibilites in advertising?
Social and economic
Create successful products
Concentration
Required broadcasters to serve the public's interest & convenience & & necessity
4. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Penetration
Field independency & type of intelligence & type of thinking & conceptual differentiation
Concentration
5. What is a belief that control of important institutions should be in the hands of many through decentralization?
Print vs tv news
Federal Communications Commission
Localism
An informed decision
6. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Manifest effect
Penetration
Localism and efficiency
Stereotypes
7. _______________ frequently occur when you are in a state of automaticity.
Male
Focus on steps in the process
High paid
Unintentional effects
8. What government organization monitors tv and radio programming to determine if it is obscene or not?
Unintentional effects
Federal Communications Commission
Easily noticable
CEOs holding a greater concentration of power
9. Your _______ when you consume media content can alter your perception of and reaction to the content?
Opportunities vs addictions & goals
Harder
Process effects
State
10. What marital status is more represented on tv?
Create successful products
Whites
Immediate and long-term
More married women
11. Which type of violence is most prevalent on television?
Promotes
Localism and efficiency
Verbal violence
Field independency
12. The media can have long and short term effects on what?
Typical level of risk for an event
Easily noticable
Institutions & society & individuals
Relaxing regulations
13. What occupation is more represented on tv?
The control of important institutions in the hads of all people
High paid
Manifest and process
Manifest effect
14. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
Vertical
Displacement of other activities
Psychological & emotional & cognitive
15. What was the biggest deal between any two media companies?
Automaticy
More likely to appear in comedies than dramas
Automaticy
Viacom & CBS
16. The video industry has 'a good deal of vertical integration'. What does this mean?
Good vs evil
Focus on steps in the process
The company that owns the platform also develops the games and distributes them
Condition audiences for repeat exposures
17. What are the two competing values?
Localism and efficiency
Different from
Happiness is found in having things
Dramas and situation comedies
18. What is a wiki?
Deceptive
Can be at risk & shaped by media & own life factors
Websites that allow users to add & edit material
Efficiency
19. What was the first form of media games?
Determines a person's media exposure habits
Arcade games
Institutions
Conflict & climax & resolution
20. Describe baseline effects.
65+ years of age
Typical level of risk for an event
A digital game player's focus on steps in the process
An informed decision
21. What are the two types of media effects?
By medium & society
CEOs holding a greater concentration of power
Promotes
Manifest and process
22. interactive media games are In what stage of development?
Developmental maturity & knowledge structures & media exposure habits
Localism
By medium & society
Penetration
23. What does localism serve the needs of?
Verbal violence
Individuals and society
Real world vs media world
A temporary effect
24. What is telescoping?
Websites that allow users to add & edit material
Field independency & type of intelligence & type of thinking & conceptual differentation
The company that owns the platform also develops the games and distributes them
When you focus on the steps in the process
25. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Drama & comedy & romance & reality series
Media and personal
African Americans
Required broadcasters to serve the public's interest & convenience & & necessity
26. When a digital game has been designed well & it delivers an experience to players through what?
Influence of automatic bodily systems & beyond our conscious control
Condition audiences for repeat exposures
Flow & telescoping
Motivations & states & degree of identification
27. Give an example of the content of messages
Concentration
Telescoping
Antisocial vs prosocial
Emotional
28. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Opportunities vs addictions & goals
Verbal violence
Conglomerate
29. What are stereotypes on tv?
Flow
Whites
Positive because they are easy for viewers to recognize
Public interest & prevention of monopolies & promoting diversity
30. What is the middleware market?
When game developers market their game code to other game developers
Field independency & type of intelligence & type of thinking & conceptual differentiation
Attitudinal
Websites that allow users to add & edit material
31. When did the innovation stage for interactive media games begin?
1950s
Attitudinal
Massively Multiplayer Online Role Playing Game
Temporary
32. What is the long-term behavioral effect?
Displacement of other activities
Automaticy
A temporary effect
The creation & formulas & & the social values of consumers
33. What is the long-term emotional effect?
Can be at risk & shaped by media & own life factors
Desensitization
Dramas and situation comedies
Relates to the unconscious effects of advertising
34. What does the personal locus do?
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35. When creating a new tv series & producers must work around various constraints. What are some constraints?
6
Desensitization
The creation & formulas & & the social values of consumers
Harder
36. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
A temporary effect
Strong personal locus
Flow & telescoping
37. What does attitudinal effects create and shape?
Invisible & visible
Opinions & beliefs & and values
6
Media concentration & media deregulation
38. What are the two types of thinking?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Good vs evil
Vertical and lateral
State of mind & motivation & & degree of identification
39. In order to appeal to audiences & most stories begin with what?
Media concentration
Motivations & states & degree of identification
Conflict
Dramas and situation comedies
40. What are the three states of personal factors in fluctuation?
Condition audiences for repeat exposures
Psychological & emotional & cognitive
Shared commons & need for social networking & attraction of advertising support
Conflict
41. What was significant about the Communications Act 1934?
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42. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
The control of important institutions in the hads of all people
Small
Drama & comedy & romance & reality series
Hawaiian word wikiwiki
43. What is baseline effects?
Typical level of risk for an effect
Shared commons & need for social networking & attraction of advertising support
Crystalline & fluid
Cognitive
44. What are the three parts of efficiency?
Media concentration
Confusing to the audience
Print vs tv news
Concentration & consolidation & centralization
45. What are the two types of thinking?
Good vs evil
Federal Communications Commission
Massively Multiplayer Online Role Playing Game
Vertical and lateral
46. Unintentional effects often occur when we are in a state of...
African Americans
Conglomerate
Automaticy
An attitudinal-type effect
47. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Wikis
Immediate
Baseline & fluctuation
An attitudinal-type effect
48. What are characteristics that have shaped the development of interactive media?
Dramas and situation comedies
Shared commons & need for social connection & & attraction of advertisers
Toilets & schools & video games & etc.
Localism
49. What does a cognitive-effect means?
Regulate
Field independency
When you focus on the steps in the process
The media can provide us with information
50. when does immediate effects occur?
Real world vs media world
Easily noticable
During an exposure to a particular message
Media concentration