Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Who does marketing target?
Social and economic
Opinions & beliefs & and values
Intentional
Niche audiences

2. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Field independency
Many companies
Localism

3. Which type of violence is most prevalent on television?
Verbal violence
Explorers & socializers & achievers & controllers
Vertical and lateral
A digital game player's focus on steps in the process

4. What was the biggest deal between any two media companies?
Automaticy
Media concentration & media deregulation
Immediate
Viacom & CBS

5. The internet is considered a viral spiral because it _________ innovation due to its network structure
Typical level of risk for an effect
Condition audiences for repeat exposures
Promotes
Emotional

6. What does a cognitive-effect means?
Motivations & states & degree of identification
Ads making implicit claims that cannot be tested for the truth
Vertical
The media can provide us with information

7. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Developmental maturity & knowledge structures & media exposure habits
Manifest effect
Conservative

8. The media can have long and short term effects on what?
Wikis
Institutions & society & individuals
Automaticy
Create successful products

9. What are the three elements to a general story formula?
Conflict & climax & resolution
Process effects
Shared commons & need for social networking & attraction of advertising support
During an exposure to a particular message

10. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
A digital game player's focus on steps in the process
Localism
65+ years of age
Psychological & emotional & cognitive

11. What is telescoping?
Many companies
When you focus on the steps in the process
Intentional
Medical workers

12. What are the two types of responsibilites in advertising?
6
Social and economic
Localism
Public interest & prevention of monopolies & promoting diversity

13. What are the two competing values?
Emotional
Localism and efficiency
State
Media and personal

14. What government organization monitors tv and radio programming to determine if it is obscene or not?
State of mind & motivation & & degree of identification
Individuals and society
Federal Communications Commission
Opportunities vs addictions & goals

15. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Field independency
An attitudinal-type effect
Opportunities vs addictions & goals
Concentrated

16. What are the two timing factors?
Immediate and long-term
Viacom & CBS
To compare the tragic characters & make the audience feel better
Try to solve the plot

17. What eliminated the legal barrier to competition across markets?
They are interactive
Media concentration
Stereotypes
Media deregulation

18. Like other media & the internet is now mature enough to suffer from...
During an exposure to a particular message
Concentration
Media concentration & media deregulation
Psychological & emotional & cognitive

19. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
When you focus on the steps in the process
Advertisers manipulating us into buying things we don't need
Confusing to the audience

20. The three forces that have shaped the development of the interactive mass media
Media concentration & media deregulation
Shared commons & need for social networking & attraction of advertising support
Confusing to the audience
3%

21. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Horizontal & vertical & conglomerate
Can be addictive
Small
Developmental maturity & knowledge structures & media exposure habits

22. Unintentional effects often occur when we are in a state of...
The media can provide us with information
Pay for placement
Always occurring
Automaticy

23. ________ are beneficial because they allow for the creation of collective knowledge
High paid
Wikis
When whole segments of the population are ignored
Vertical and lateral

24. People with the ___________________ learn the most from the media
By medium & society
Deceptive
Attitudinal
Largest amount of knowledge

25. What are the four types of niche audiences?
Richer
Sex & violence & language & sexual orientation
Explorers & socializers & achievers & controllers
Whites

26. In what 6 ways is advertising deceptive?
Concentration & consolidation & centralization
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Invisible & visible
Easily noticable

27. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Whites
Field independency
Physiological
Cultivation & reinforcement

28. What is the natural ability to distinguish the signal and the noise in any message?
When you focus on the steps in the process
Promotes
Field independency
The typical level of risk for an effect

29. Where does the term wiki come from?
6
Advertisers manipulating us into buying things we don't need
Hawaiian word wikiwiki
Text & television

30. Give an example of the content of messages
Required broadcasters to serve the public's interest & convenience & & necessity
Pay for placement
Media and messages
Antisocial vs prosocial

31. What was significant about the Communications Act 1934?

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32. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Advertisers manipulating us into buying things we don't need
Attitudinal
Shared commons & need for social connection & & attraction of advertisers

33. What is the middleware market?
An informed decision
A digital game player's focus on steps in the process
When fewer people control the media& there's a narrow range of voices
When game developers market their game code to other game developers

34. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Emotional
Massively Multiplayer Online Role Playing Game
Stereotypes

35. What are the two types of process effects?
Being immersed so deeply into a task so they lose track of all time and place
Baseline and fluctuation
Vertical and lateral
Conflict

36. What are the six main criticisms of advertising?
Toilets & schools & video games & etc.
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
When game developers market their game code to other game developers
Field independency & type of intelligence & type of thinking & conceptual differentiation

37. What is a mystery?
Try to solve the plot
Institutions & society & individuals
During an exposure to a particular message
Recognize elements of the story

38. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Small
Conceptual differentiation
Discrimination and poverty impacting their lives
65+ years of age

39. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Flow & telescoping
Deceptive
Easily noticable

40. What are the three states of personal factors in fluctuation?
Influence of automatic bodily systems & beyond our conscious control
Crystalline intelligence
Concentration
Psychological & emotional & cognitive

41. Which type of violence is most prevalent on television?
Horizontal & vertical & conglomerate
Concentration
Desensitization
Verbal violence

42. What gender is more popular on tv?
Can be at risk & shaped by media & own life factors
Whites
Male
Deceptive

43. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Media concentration
Create successful products
Crystalline intelligence

44. What is a physiological effect?
Verbal violence
Influence of automatic bodily systems & beyond our conscious control
1980s & 1990s
Vertical and lateral

45. There is a trend of ______________ of ownership in the media
Vertical and lateral
Developmental maturity & knowledge structures & media exposure habits
During an exposure to a particular message
Concentration

46. Media ownership has big impact on...
Media deregulation
Media and personal
Medical workers
Media content

47. What are the two types of factors in fluctuation?
Discrimination and poverty impacting their lives
The media can provide us with information
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media and personal

48. When a digital game has been designed well & it delivers an experience to players through what?
Required broadcasters to serve the public's interest & convenience & & necessity
Social and economic
Efficiency
Flow & telescoping

49. What are the 3 developmental maturities?
Different from
Cognitive & emotional & moral
Institutions
Opinions & beliefs & and values

50. What occupation is more represented on tv?
Relates to the unconscious effects of advertising
Developmental maturity & knowledge structures & media exposure habits
Psychological & emotional & cognitive
High paid