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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what happens in the media concentration?






2. Give an example of the content of messages






3. What are the two types of thinking?






4. The media can have long and short term effects on what?






5. What was it when ownership rules were relaxed?






6. Describe baseline effects.






7. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






8. What is WOW?






9. What are the six main criticisms of advertising?






10. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






11. Media ownership has big impact on...






12. What are the three types of concentration?






13. _______________ frequently occur when you are in a state of automaticity.






14. In the formula & What are the 2 constraints?






15. What are the four cognitive abilities?






16. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






17. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






18. What are some fluctuation factors?






19. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






20. What are the four genres in the formula?






21. What did the Communications Act of 1934 require?






22. If you cry during a film & you are experiencing what type of effect?






23. What is efficiency?

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24. What are the two types of process effects?






25. When did megamergers become popular?






26. What does a cognitive-effect means?






27. What are the two timing factors?






28. What was the biggest deal between any two media companies?






29. What does localism serve the needs of?






30. People with the ___________________ learn the most from the media






31. The video industry has 'a good deal of vertical integration'. What does this mean?






32. The number of ads for _______________ increases each year






33. Explain localism






34. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






35. What are the three elements to a general story formula?






36. _______________ frequently occur when you are in a state of automaticity.






37. What are the four cognitive abilities?






38. When creating a new tv series & producers must work around various constraints. What are some constraints?






39. Unintentional effects often occur when we are in a state of...






40. what types of audiences have marketers of digital games identified as?






41. What are the two types of thinking?






42. When does invisible stereotyping occur?






43. Describe product claims?






44. Long-term effects are ________ to notice than immediate effects.






45. The intended effects of ads include what?






46. Name the two types of process effects?






47. Values that are reflected in entertainment messages include what?






48. In what 6 ways is advertising deceptive?






49. Popular criticism about advertising includes what?

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50. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th







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Can you answer 50 questions in 15 minutes?


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