SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the personal locus do?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
2. When does visible stereotyping occur?
Field independency
Simplistic and objectionable ways
Explorers & socializers & achievers & controllers
Discrimination and poverty impacting their lives
3. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Can be addictive
By medium & society
Influence of automatic bodily systems & beyond our conscious control
4. Give an example of the cognitive complexity of content
Crystalline & fluid
Print vs tv news
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Psychological & emotional & cognitive
5. Values that are reflected in entertainment messages include what?
Goals & drives
Baseline & fluctuation
Happiness is found in having things
Opportunities vs addictions & goals
6. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
6
Opinions & beliefs & and values
Richer
7. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Whites
They are interactive
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
8. People with the ___________________ learn the most from the media
The control of important institutions in the hads of all people
Strong personal locus
Baseline & fluctuation
Largest amount of knowledge
9. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Media content
An informed decision
Immediate and long-term
Concentrated
10. What socioeconomic status is more represented?
Required broadcasters to serve the public's interest & convenience & & necessity
Immediate and long-term
Advertisers manipulating us into buying things we don't need
Richer
11. Describe fluctuation effects.
An attitudinal-type effect
When fewer people control the media& there's a narrow range of voices
Temporary
Factual and social
12. What are examples of baseline factors?
Stereotypes
Deceptive
Developmental maturity & knowledge structures & media exposure habits
Automaticy
13. Like other media & the internet is now mature enough to suffer from...
Concentration
We keep asking for more products
Public interest & prevention of monopolies & promoting diversity
Sex & violence & language & sexual orientation
14. When does visible stereotyping occur?
Federal Communications Commission
Unintentional effects
Simplistic and objectionable ways
Determines a person's media exposure habits
15. When creating a new tv series & producers must work around various constraints. What are some constraints?
Promotes
The creation & formulas & & the social values of consumers
Conflict & climax & resolution
Opinions & beliefs & and values
16. interactive media games are In what stage of development?
Localism and efficiency
Drama & comedy & romance & reality series
Goals & drives
Penetration
17. What is Web 2.0?
Opportunities vs addictions & goals
They eliminated the legal barrier to competition across markets
People share their work through open web sites
An informed decision
18. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Concentration & consolidation & centralization
Media and personal
Immediate
19. What does localism serve the needs of?
Cultivation & reinforcement
The media can provide us with information
Individuals and society
Harder
20. What are some examples of where advertisements can be found?
Manifest effect
Cognitive
Simplistic and objectionable ways
Toilets & schools & video games & etc.
21. what happens in the media concentration?
Ownership rules are relaxed
Relaxing regulations
Condition audiences for repeat exposures
Long-term
22. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Institutions
Public interest & prevention of monopolies & promoting diversity
Largest amount of knowledge
23. What is a wiki?
Recognize elements of the story
Crystalline intelligence
Small
Websites that allow users to add & edit material
24. What is the most prevalent media effect?
Cognitive
More likely to appear in comedies than dramas
Efficiency
Sex & violence & language & sexual orientation
25. What is baseline effects?
When game developers market their game code to other game developers
Typical level of risk for an effect
3%
African Americans
26. In what way (s) does advertising make us too materialistic?
Confusing to the audience
Strong personal locus
We keep asking for more products
They are interactive
27. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
By medium & society
Emotional
Positive because they are easy for viewers to recognize
Shared commons & need for social connection & & attraction of advertisers
28. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Drama & comedy & romance & reality series
Institutions & society & individuals
Baseline & fluctuation
They are interactive
29. The intended effects of ads include what?
Whites
Establish awareness of products & existence of products
Concentration
Public interest & prevention of monopolies & promoting diversity
30. Where does the term wiki come from?
Hawaiian word wikiwiki
Field independency & type of intelligence & type of thinking & conceptual differentation
Easily noticable
Prescription drugs
31. What is the long-term behavioral effect?
Pay for placement
Displacement of other activities
Concentration
Immediate
32. What was it when ownership rules were relaxed?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media concentration
Many companies
People have control and control is decentralized
33. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Temporary
Relaxing regulations
Horizontal & vertical & conglomerate
34. _______________ are societal changes that occur over a long period of time.
Required broadcasters to serve the public's interest & convenience & & necessity
Macro-level effects
Regulate
Websites that allow users to add & edit material
35. What percentage of video games earn a profit?
Social and economic
3%
Concentration
Focus on steps in the process
36. what happens in the media concentration?
Ownership rules are relaxed
Largest amount of knowledge
Field independency
Horizontal & vertical & conglomerate
37. What does a cognitive-effect means?
Harder
The media can provide us with information
Fluid intelligence
They are interactive
38. Where does the term wiki come from?
Hawaiian word wikiwiki
Immediate
Physiological
Easily noticable
39. Consumers use the formula to do what?
When whole segments of the population are ignored
Penetration
They eliminated the legal barrier to competition across markets
Recognize elements of the story
40. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Small
The creation & formulas & & the social values of consumers
Federal Communications Commission
Physiological
41. What are the two main components in the demographics pattern?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media concentration & media deregulation
State
Real world vs media world
42. What is efficiency?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
43. What is the natural ability to distinguish the signal and the noise in any message?
Concentration
Wikis
Field independency
Psychological & emotional & cognitive
44. Who does marketing target?
More married women
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Massively Multiplayer Online Role Playing Game
Niche audiences
45. What gender is more popular on tv?
Penetration
Male
Advertisers manipulating us into buying things we don't need
Many companies
46. Creators use the formula to do what?
Create successful products
When game developers market their game code to other game developers
Confusing to the audience
6
47. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
1980s & 1990s
Long-term
6
Media and messages
48. What was the biggest deal between any two media companies?
Ads making implicit claims that cannot be tested for the truth
Drama & comedy & romance & reality series
Cultivation & reinforcement
Viacom & CBS
49. What is our personal locus made up of?
Real world vs media world
Easily noticable
Unintentional effects
Goals & drives
50. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Temporary
Conservative
Being immersed deeply in a task that they lose track of time and place
Niche audiences