Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When does a digital game player get deeply immersed in the game and loses all track of time and place?






2. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






3. Describe product claims?






4. What are the three states of personal factors in fluctuation?






5. What must happen during television before commercial break?






6. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






7. What is WOW?






8. the two most dominant genres in prime-time television from the 1970s-1990s were what?






9. What are the two types of intelligence?






10. What are the two types of intelligence?






11. Values that are reflected in entertainment messages include what?






12. Name the two types of process effects?






13. Unintentional effects often occur when we are in a state of...






14. What is a mystery?






15. Media ownership has big impact on...






16. In tv & gays are what?






17. What are characteristics that have shaped the development of interactive media?






18. What are the two main components in the demographics pattern?






19. Where does the term wiki come from?






20. What was the biggest deal between any two media companies?






21. What is telescoping?






22. When does visible stereotyping occur?






23. What are the six main criticisms of advertising?






24. What are the six baseline influencing factors?






25. Playing interactive video games & particularly MMORPGs...






26. Issues of concern regarding merger activity includes what?






27. The internet is considered a viral spiral because it _________ innovation due to its network structure






28. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






29. Describe baseline effects.






30. Where does the term wiki come from?






31. What are the two major effects from the telecommunications competition & deregulation act of 1996?






32. What two types of information is cognitive made up of?






33. to end up at the top of a Google search & a website must what?






34. when does immediate effects occur?






35. What eliminated the legal barrier to competition across markets?






36. In what way (s) does advertising make us too materialistic?






37. What is baseline effects?






38. What is a physiological effect?






39. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






40. People who have a ________________ have more awareness of the effects process






41. what force competes against the ethnic of localism?






42. What is flow?






43. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






44. People with the ___________________ learn the most from the media






45. What are the three parts of efficiency?






46. Like other media & the internet is now mature enough to suffer from...






47. What is a wiki?






48. Long-term effects are ________ to notice than immediate effects.






49. In the formula & What are the 2 constraints?






50. The media can have long and short term effects on what?