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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Always occurring
Concentrated
An informed decision
Regulate
2. The business trend to consolidate has grown stronger than the government's impulse to...
Ads making implicit claims that cannot be tested for the truth
More likely to appear in comedies than dramas
Regulate
Field independency & type of intelligence & type of thinking & conceptual differentiation
3. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Can be at risk & shaped by media & own life factors
Attitudinal
Localism and efficiency
An informed decision
4. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Emotional
Cognitive
Field independency
5. What are the two types of intelligence?
Crystalline & fluid
Opinions & beliefs & and values
Real world vs media world
Emotional
6. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Content of messages & context of portrayals & cognitive complexity of content
Small
Medical workers
Largest amount of knowledge
7. Media ownership has big impact on...
Pay for placement
Harder
Good vs evil
Media content
8. If you cry during a film & you are experiencing what type of effect?
Conglomerate
Emotional
Localism
When whole segments of the population are ignored
9. What are the two long-term attitudinal effects?
Public interest & prevention of monopolies & promoting diversity
Field independency
Cultivation & reinforcement
Media concentration & media deregulation
10. What does the personal locus do?
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11. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
The company that owns the platform also develops the games and distributes them
When you focus on the steps in the process
An attitudinal-type effect
12. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Conservative
Can be at risk & shaped by media & own life factors
State
13. the rationale for regulation in broadcasting is based on what?
Explorers & socializers & achievers & controllers
Stereotypes
Public interest & prevention of monopolies & promoting diversity
State
14. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Confusing to the audience
6
Concentrated
Media concentration & media deregulation
15. In order to become media literate in interactive media & what do we need to establish?
Conservative
Harder
Print vs tv news
Opportunities vs addictions & goals
16. What are the three states of personal factors in fluctuation?
Prescription drugs
Psychological & emotional & cognitive
Cognitive & emotional & moral
More married women
17. What are the four cognitive abilities?
An informed decision
Physiological
Field independency & type of intelligence & type of thinking & conceptual differentation
Media content
18. People with the ___________________ learn the most from the media
Shared commons & need for social contact & attraction of advertisers
Largest amount of knowledge
Institutions & society & individuals
The typical level of risk for an effect
19. What are the two types of thinking?
Sex & violence & language & sexual orientation
Vertical and lateral
Horizontal & vertical & conglomerate
Wikis
20. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Macro-level effects
Flow & telescoping
Explorers & socializers & achievers & controllers
Physiological
21. When did megamergers become popular?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
1980s & 1990s
Medical workers
Localism and efficiency
22. The pattern of the population of television characters is ______ the pattern of people in the real world
Text & television
Different from
Invisible & visible
Real world vs media world
23. Popular criticism about advertising includes what?
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24. What is the ability to be creative?
Regulate
Fluid intelligence
Vertical and lateral
Field independency & type of intelligence & type of thinking & conceptual differentiation
25. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Easily noticable
Telescoping
Institutions
26. What are the two timing factors?
Can be at risk & shaped by media & own life factors
Immediate and long-term
By medium & society
Automaticy
27. Which type of violence is most prevalent on television?
Field independency
Promotes
Verbal violence
Concentration
28. What is the most prevalent media effect?
Desensitization
Cognitive
A digital game player's focus on steps in the process
1950s
29. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Whites
The creation & formulas & & the social values of consumers
Whites
30. what happens in the media concentration?
Ownership rules are relaxed
Opinions & beliefs & and values
Good vs evil
Discrimination and poverty impacting their lives
31. according to the textbook & _____ are more likely to be represented in the television world than the real world.
When you focus on the steps in the process
Psychological & emotional & cognitive
African Americans
Shared commons & need for social connection & & attraction of advertisers
32. What is the middleware market?
Niche audiences
When game developers market their game code to other game developers
Flow & telescoping
Flow & telescoping
33. The three forces that have shaped the development of the interactive mass media
Public interest & prevention of monopolies & promoting diversity
Shared commons & need for social networking & attraction of advertising support
Opinions & beliefs & and values
Concentration
34. Describe baseline effects.
Typical level of risk for an event
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Flow & telescoping
A digital game player's focus on steps in the process
35. What are the four types of niche audiences?
Typical level of risk for an effect
Cognitive
The typical level of risk for an effect
Explorers & socializers & achievers & controllers
36. What are the two types of thinking?
Displacement of other activities
Vertical and lateral
World of Warcraft & $15 per month & an online game & most successful video game in the world
Field independency
37. Describe product claims?
Opportunities vs addictions & goals
Richer
Macro-level effects
Confusing to the audience
38. What happens in the media deregulation?
Conflict & climax & resolution
They eliminated the legal barrier to competition across markets
People share their work through open web sites
Vertical
39. What are some examples of where advertisements can be found?
Harder
We keep asking for more products
Toilets & schools & video games & etc.
Determines a person's media exposure habits
40. A macro-type media effect refers to what?
Localism and efficiency
Institutions
Flow & telescoping
Dramas and situation comedies
41. What are the six main criticisms of advertising?
Being immersed so deeply into a task so they lose track of all time and place
Easily noticable
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Opportunities vs addictions & goals
42. If you cry during a film & you are experiencing what type of effect?
African Americans
Emotional
Tragedy & mystery & action/horror
Horizontal
43. Who does marketing target?
Typical level of risk for an event
Condition audiences for repeat exposures
Niche audiences
Ownership rules are relaxed
44. Creators use the formula to do what?
Good vs evil
Deceptive
Can be addictive
Create successful products
45. What age is more represented on tv?
Localism
Displacement of other activities
Younger age
Simplistic and objectionable ways
46. Explain localism
People have control and control is decentralized
Field independency & type of intelligence & type of thinking & conceptual differentiation
Explorers & socializers & achievers & controllers
Strong personal locus
47. What are the two types of intelligence?
Crysalline and fluid
The media can provide us with information
Viacom & CBS
Ads making implicit claims that cannot be tested for the truth
48. Describe product claims?
Penetration
Confusing to the audience
CEOs holding a greater concentration of power
Condition audiences for repeat exposures
49. 'Bad' language in the media is what?
Concentration
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
When fewer people control the media& there's a narrow range of voices
Whites
50. what happens in the media concentration?
Media content
Sex & violence & language & sexual orientation
The typical level of risk for an effect
Ownership rules are relaxed
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