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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What socioeconomic status is more represented?
Explorers & socializers & achievers & controllers
Concentration
Process effects
Richer
2. What gender is more popular on tv?
Good vs evil
Male
Always occurring
Localism
3. when does immediate effects occur?
Many companies
Localism
Cultivation & reinforcement
During an exposure to a particular message
4. Every day & our baseline of media effects what?
Federal Communications Commission
Viacom & CBS
State
Can be at risk & shaped by media & own life factors
5. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Intentional
Attitudinal
When you focus on the steps in the process
6. What is an effect that happens during exposure to the media messages?
Concentration
Content of messages & context of portrayals & cognitive complexity of content
Immediate
The typical level of risk for an effect
7. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Media concentration & media deregulation
Opportunities vs addictions & goals
6
Immediate
8. What was significant about the Communications Act 1934?
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9. When does invisible stereotyping occur?
When whole segments of the population are ignored
Desensitization
Deceptive
Opportunities vs addictions & goals
10. Describe manifest effects?
Relates to the unconscious effects of advertising
Cognitive & emotional & moral
Public interest & prevention of monopolies & promoting diversity
Easily noticable
11. What are some examples of where advertisements can be found?
Younger age
Unintentional effects
Real world vs media world
Toilets & schools & video games & etc.
12. What is the natural ability to distinguish the signal and the noise in any message?
Federal Communications Commission
Field independency
Verbal violence
Relates to the unconscious effects of advertising
13. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
6
They are interactive
Opportunities vs addictions & goals
14. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Manifest effect
Stereotypes
Harder
Medical workers
15. What is the middleware market?
Crystalline & fluid
When game developers market their game code to other game developers
Relates to the unconscious effects of advertising
We keep asking for more products
16. 'Bad' language in the media is what?
A digital game player's focus on steps in the process
Positive because they are easy for viewers to recognize
Influence of automatic bodily systems & beyond our conscious control
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
17. It is clear that the media is completely controlled by what?
Field independency & type of intelligence & type of thinking & conceptual differentiation
State of mind & motivation & & degree of identification
Try to solve the plot
Many companies
18. What is the way people group and classify things?
Factual and social
Niche audiences
Positive because they are easy for viewers to recognize
Conceptual differentiation
19. When does invisible stereotyping occur?
Automaticy
Text & television
The typical level of risk for an effect
When whole segments of the population are ignored
20. Popular criticism about advertising includes what?
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21. Like media programming companies & advertising agencies are also...
Long-term
Promotes
Developmental maturity & knowledge structures & media exposure habits
Concentrated
22. What occupation is more represented on tv?
When game developers market their game code to other game developers
High paid
Concentration & consolidation & centralization
Social and economic
23. What are the four types of niche audiences?
The media can provide us with information
The typical level of risk for an effect
Explorers & socializers & achievers & controllers
Strong personal locus
24. Values that are reflected in entertainment messages include what?
Institutions
Happiness is found in having things
60%
Easily noticable
25. 'Bad' language in the media is what?
Horizontal
6
When you focus on the steps in the process
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
26. The media can have long and short term effects on what?
Can be addictive
Influence of automatic bodily systems & beyond our conscious control
Physiological
Institutions & society & individuals
27. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Invisible & visible
Different from
An attitudinal-type effect
28. What are the two types of process effects?
Baseline and fluctuation
Media content
To compare the tragic characters & make the audience feel better
Confusing to the audience
29. What does localism serve the needs of?
State
Individuals and society
Localism
Institutions & society & individuals
30. _______________ frequently occur when you are in a state of automaticity.
Relaxing regulations
Concentration & consolidation & centralization
Motivations & states & degree of identification
Unintentional effects
31. ______ are the influences we experience constantly from our exposure to media messages?
CEOs holding a greater concentration of power
We keep asking for more products
An informed decision
Process effects
32. what happens in the media concentration?
Conglomerate
Stereotypes
Ownership rules are relaxed
Physiological
33. What was the biggest deal between any two media companies?
Emotional
Baseline & fluctuation
Tragedy & mystery & action/horror
Viacom & CBS
34. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Being immersed deeply in a task that they lose track of time and place
Strong personal locus
Attitudinal
Pay for placement
35. What is subliminal advertising
Relates to the unconscious effects of advertising
Drama & comedy & romance & reality series
Goals & drives
Telescoping
36. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Macro-level effects
The company that owns the platform also develops the games and distributes them
State of mind & motivation & & degree of identification
37. What is localism?
Motivations & states & degree of identification
The control of important institutions in the hads of all people
Localism
Long-term
38. A macro-type media effect refers to what?
Broadcasters to serve the public interest & convenience & and necessity
Institutions
Largest amount of knowledge
They eliminated the legal barrier to competition across markets
39. According to the _______________ is the most challenging medium for telling stories
Text & television
Tragedy & mystery & action/horror
Niche audiences
Regulate
40. What is the ability to memorize facts?
Crystalline intelligence
Many companies
Arcade games
Temporary
41. What are the two types of responsibilites in advertising?
Create successful products
Ownership rules are relaxed
Social and economic
Horizontal
42. Media ownership has big impact on...
Sex & violence & language & sexual orientation
Promotes
Pay for placement
Media content
43. according to the textbook & which occupation is the most prevalent in the television world?
Fluid intelligence
Medical workers
Process effects
Being immersed deeply in a task that they lose track of time and place
44. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
65+ years of age
Condition audiences for repeat exposures
Localism
Crystalline & fluid
45. In what way (s) does advertising make us too materialistic?
Flow & telescoping
Psychological & emotional & cognitive
Harder
We keep asking for more products
46. Creators use the formula to do what?
Displacement of other activities
We keep asking for more products
Younger age
Create successful products
47. What are the four cognitive abilities?
Manifest and process
Attitudinal
Flow
Field independency & type of intelligence & type of thinking & conceptual differentiation
48. Long-term effects are ________ to notice than immediate effects.
Influences
Institutions
Harder
Easily noticable
49. In what 6 ways is advertising deceptive?
Conceptual differentiation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Localism
Cognitive & emotional & moral
50. What is localism?
Harder
Federal Communications Commission
Regulate
The control of important institutions in the hads of all people