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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the four cognitive abilities?
Typical level of risk for an effect
Relaxing regulations
Field independency & type of intelligence & type of thinking & conceptual differentation
Many companies
2. What eliminated the legal barrier to competition across markets?
Promotes
Cognitive & emotional & moral
Motivations & states & degree of identification
Media deregulation
3. The intended effects of ads include what?
Cognitive
Establish awareness of products & existence of products
When you focus on the steps in the process
Concentration
4. Which type of violence is most prevalent on television?
Efficiency
Typical level of risk for an event
They are interactive
Verbal violence
5. What is a physiological effect?
Institutions & society & individuals
Public interest & prevention of monopolies & promoting diversity
Strong personal locus
Influence of automatic bodily systems & beyond our conscious control
6. People who have a ________________ have more awareness of the effects process
World of Warcraft & $15 per month & an online game & most successful video game in the world
Cognitive & emotional & moral
When you focus on the steps in the process
Strong personal locus
7. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Media content
Print vs tv news
Conservative
8. What occupation is more represented on tv?
Typical level of risk for an effect
Pay for placement
High paid
Factual and social
9. What are the two types of responsibilites in advertising?
Confusing to the audience
Penetration
Social and economic
Media content
10. When did megamergers become popular?
Flow & telescoping
1980s & 1990s
World of Warcraft & $15 per month & an online game & most successful video game in the world
Vertical
11. Describe product claims?
Crystalline intelligence
Confusing to the audience
Penetration
Displacement of other activities
12. What are the two types of intelligence?
People have control and control is decentralized
Cognitive
Media concentration & media deregulation
Crystalline & fluid
13. What do media exposure habits focus its attention on?
Media and messages
More likely to appear in comedies than dramas
Advertisers manipulating us into buying things we don't need
World of Warcraft & $15 per month & an online game & most successful video game in the world
14. Unintentional effects often occur when we are in a state of...
Tragedy & mystery & action/horror
CEOs holding a greater concentration of power
Immediate
Automaticy
15. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Action must build up
Typical level of risk for an effect
Different from
16. What is a belief that control of important institutions should be in the hands of many through decentralization?
Being immersed deeply in a task that they lose track of time and place
Localism
Crystalline & fluid
High paid
17. What are examples of baseline factors?
Efficiency
Manifest effect
Developmental maturity & knowledge structures & media exposure habits
Concentrated
18. What marital status is more represented on tv?
More married women
Physiological
Shared commons & need for social contact & attraction of advertisers
Crysalline and fluid
19. What are the 3 developmental maturities?
Attitudinal
Stereotypes
Cognitive & emotional & moral
To compare the tragic characters & make the audience feel better
20. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
More married women
Baseline & fluctuation
Institutions
21. What does attitudinal effects create and shape?
Media concentration & media deregulation
Opinions & beliefs & and values
Harder
Factual and social
22. In the formula & What are the 2 constraints?
Attitudinal
Media concentration
By medium & society
Good vs evil
23. What is a mystery?
Field independency & type of intelligence & type of thinking & conceptual differentation
Required broadcasters to serve the public's interest & convenience & & necessity
Try to solve the plot
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
24. Give an example of the content of messages
The typical level of risk for an effect
Antisocial vs prosocial
Conglomerate
Flow & telescoping
25. What are the two main forms of stereotyping?
Antisocial vs prosocial
Invisible & visible
Easily noticable
The control of important institutions in the hads of all people
26. What did the Communications Act of 1934 require?
1950s
They are interactive
Broadcasters to serve the public interest & convenience & and necessity
Long-term
27. In order to appeal to audiences & most stories begin with what?
Conflict
Required broadcasters to serve the public's interest & convenience & & necessity
Factual and social
People share their work through open web sites
28. Popular criticism about advertising includes what?
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29. It is clear that the media is completely controlled by what?
Strong personal locus
Tragedy & mystery & action/horror
Many companies
Whites
30. What best reflects the effects the media has on us?
Manifest effect
The control of important institutions in the hads of all people
To compare the tragic characters & make the audience feel better
Always occurring
31. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Deregulation & change in content & lack of access
The media can provide us with information
Physiological
Male
32. according to the textbook & which occupation is the most prevalent in the television world?
Different from
Manifest effect
Medical workers
Flow
33. What is baseline effects?
Media content
Typical level of risk for an effect
Relates to the unconscious effects of advertising
Determines a person's media exposure habits
34. What are the 3 subgenres of drama?
When you focus on the steps in the process
Arcade games
Niche audiences
Tragedy & mystery & action/horror
35. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Largest amount of knowledge
1950s
Field independency
36. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
More married women
Process effects
Strong personal locus
37. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Try to solve the plot
Displacement of other activities
Baseline and fluctuation
38. What are the two long-term attitudinal effects?
Text & television
Conflict
Determines a person's media exposure habits
Cultivation & reinforcement
39. What are the four genres in the formula?
Being immersed deeply in a task that they lose track of time and place
Drama & comedy & romance & reality series
Unintentional effects
Recognize elements of the story
40. What is telescoping?
Relates to the unconscious effects of advertising
Tragedy & mystery & action/horror
Focus on steps in the process
Can be addictive
41. What is WOW?
Horizontal & vertical & conglomerate
People share their work through open web sites
Small
World of Warcraft & $15 per month & an online game & most successful video game in the world
42. What are the 3 media factors in fluctuation?
Attitudinal
Content of messages & context of portrayals & cognitive complexity of content
Broadcasters to serve the public interest & convenience & and necessity
Crystalline intelligence
43. What are the two timing factors?
Strong personal locus
Immediate and long-term
Invisible & visible
Field independency & type of intelligence & type of thinking & conceptual differentiation
44. What does the personal locus do?
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45. What happens in the media deregulation?
They are interactive
Tragedy & mystery & action/horror
Confusing to the audience
They eliminated the legal barrier to competition across markets
46. Every day & our baseline of media effects what?
To compare the tragic characters & make the audience feel better
When game developers market their game code to other game developers
Can be at risk & shaped by media & own life factors
1950s
47. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Can be at risk & shaped by media & own life factors
Flow & telescoping
Emotional
48. What is flow?
Baseline and fluctuation
Arcade games
Being immersed deeply in a task that they lose track of time and place
Being immersed so deeply into a task so they lose track of all time and place
49. What age is more represented on tv?
Younger age
Vertical and lateral
Immediate and long-term
Typical level of risk for an event
50. what force competes against the ethnic of localism?
Can be at risk & shaped by media & own life factors
Broadcasters to serve the public interest & convenience & and necessity
Efficiency
Factual and social