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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






2. What two types of information is cognitive made up of?






3. What are the two competing values?






4. When did the innovation stage for interactive media games begin?






5. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






6. Over time & the government has been _______________ with regard to who controls the media






7. What are the six main criticisms of advertising?






8. the two most dominant genres in prime-time television from the 1970s-1990s were what?






9. Popular criticism about advertising includes what?

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10. Long-term effects are ________ to notice than immediate effects.






11. _______________ frequently occur when you are in a state of automaticity.






12. the rationale for regulation in broadcasting is based on what?






13. What is the process of flow?






14. What is the ability to memorize facts?






15. What are the two types of responsibilites in advertising?






16. What is telescoping?






17. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






18. What is the long-term emotional effect?






19. What is the way people group and classify things?






20. Describe baseline effects.






21. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






22. Long-term effects are ________ to notice than immediate effects.






23. What are the two major effects from the telecommunications competition & deregulation act of 1996?






24. Although African Americans are represented on television & portrayals rarely include....






25. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






26. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






27. Creators use the formula to do what?






28. _______________ frequently occur when you are in a state of automaticity.






29. to end up at the top of a Google search & a website must what?






30. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






31. What is localism?






32. What is the ability to memorize facts?






33. When a digital game has been designed well & it delivers an experience to players through what?






34. The pattern of the population of television characters is ______ the pattern of people in the real world






35. What is subliminal advertising






36. According to the _______________ is the most challenging medium for telling stories






37. What do media exposure habits focus its attention on?






38. What are the two long-term attitudinal effects?






39. Your _______ when you consume media content can alter your perception of and reaction to the content?






40. What do interactive games have the power to do?






41. There is a trend of ______________ of ownership in the media






42. when does immediate effects occur?






43. Values that are reflected in entertainment messages include what?






44. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






45. What gender is more popular on tv?






46. What are the 3 developmental maturities?






47. What was it when ownership rules were relaxed?






48. Consumers use the formula to do what?






49. Who does marketing target?






50. What was the biggest deal between any two media companies?