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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _______________ are societal changes that occur over a long period of time.
Physiological
Macro-level effects
An attitudinal-type effect
Determines a person's media exposure habits
2. according to the textbook & which occupation is the most prevalent in the television world?
Process effects
Automaticy
Establish awareness of products & existence of products
Medical workers
3. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Fluid intelligence
Real world vs media world
Conservative
4. What are the two types of intelligence?
Crystalline & fluid
Social and economic
Younger age
Focus on steps in the process
5. In what way (s) does advertising make us too materialistic?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Create successful products
We keep asking for more products
State of mind & motivation & & degree of identification
6. What are the 3 developmental maturities?
Attitudinal
Deceptive
They are interactive
Cognitive & emotional & moral
7. Give an example of the content of messages
Antisocial vs prosocial
Horizontal & vertical & conglomerate
Action must build up
Action must build up
8. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Manifest and process
Flow
More likely to appear in comedies than dramas
Temporary
9. What are the three personal factors of fluctuation?
Shared commons & need for social networking & attraction of advertising support
Motivations & states & degree of identification
Media and personal
Localism
10. What are some examples of where advertisements can be found?
Easily noticable
Long-term
Toilets & schools & video games & etc.
Developmental maturity & knowledge structures & media exposure habits
11. What is telescoping?
Focus on steps in the process
Concentration
Crystalline intelligence
Largest amount of knowledge
12. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
The company that owns the platform also develops the games and distributes them
Localism
African Americans
13. According to the _______________ is the most challenging medium for telling stories
Process effects
Typical level of risk for an event
Text & television
Pay for placement
14. Long-term effects are ________ to notice than immediate effects.
Crystalline & fluid
Harder
Many companies
Field independency
15. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Goals & drives
Condition audiences for repeat exposures
Manifest and process
16. What socioeconomic status is more represented?
Manifest effect
Richer
Influence of automatic bodily systems & beyond our conscious control
Real world vs media world
17. Describe baseline effects.
Desensitization
Stereotypes
Broadcasters to serve the public interest & convenience & and necessity
Typical level of risk for an event
18. What are the four controversial content elements?
Sex & violence & language & sexual orientation
Horizontal
More married women
6
19. according to the textbook & which occupation is the most prevalent in the television world?
Happiness is found in having things
Opinions & beliefs & and values
Medical workers
Toilets & schools & video games & etc.
20. What are the two types of factors in fluctuation?
Media and personal
Small
When you focus on the steps in the process
Happiness is found in having things
21. What gender is more popular on tv?
Viacom & CBS
Richer
Deceptive
Male
22. What is the long-term behavioral effect?
When whole segments of the population are ignored
Displacement of other activities
Crystalline intelligence
Tragedy & mystery & action/horror
23. Which type of violence is most prevalent on television?
The typical level of risk for an effect
Verbal violence
3%
60%
24. Like other media & the internet is now mature enough to suffer from...
Flow
Concentration
Flow & telescoping
Shared commons & need for social networking & attraction of advertising support
25. What is the ability to memorize facts?
Crystalline intelligence
Discrimination and poverty impacting their lives
Baseline and fluctuation
Ads making implicit claims that cannot be tested for the truth
26. What do megamergers result in?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Media concentration & media deregulation
CEOs holding a greater concentration of power
Print vs tv news
27. What do media exposure habits focus its attention on?
The creation & formulas & & the social values of consumers
Media and messages
Macro-level effects
Horizontal & vertical & conglomerate
28. What are the two competing values?
Media and personal
Localism and efficiency
When whole segments of the population are ignored
Media concentration & media deregulation
29. If you cry during a film & you are experiencing what type of effect?
Sex & violence & language & sexual orientation
Influences
Emotional
Baseline and fluctuation
30. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Media and messages
Temporary
Simplistic and objectionable ways
31. What was the first form of media games?
Arcade games
Good vs evil
1980s & 1990s
1950s
32. Over time & the government has been _______________ with regard to who controls the media
Public interest & prevention of monopolies & promoting diversity
Dramas and situation comedies
Process effects
Relaxing regulations
33. What do interactive games have the power to do?
Action must build up
Condition audiences for repeat exposures
Determines a person's media exposure habits
3%
34. Unintentional effects often occur when we are in a state of...
Arcade games
Flow & telescoping
Hawaiian word wikiwiki
Automaticy
35. Describe product claims?
Intentional
Concentration & consolidation & centralization
Opportunities vs addictions & goals
Confusing to the audience
36. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Cultivation & reinforcement
Prescription drugs
Typical level of risk for an effect
Influences
37. Creators use the formula to do what?
Emotional
Ownership rules are relaxed
Create successful products
Real world vs media world
38. What is the most prevalent media effect?
Cognitive & emotional & moral
Cognitive
Text & television
More married women
39. What does the personal locus do?
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40. What was the biggest deal between any two media companies?
Whites
Opinions & beliefs & and values
Viacom & CBS
The creation & formulas & & the social values of consumers
41. What is the middleware market?
Can be addictive
Dramas and situation comedies
Text & television
When game developers market their game code to other game developers
42. The number of ads for _______________ increases each year
Prescription drugs
Simplistic and objectionable ways
Good vs evil
Crystalline & fluid
43. what happens in the media concentration?
Attitudinal
Simplistic and objectionable ways
Text & television
Ownership rules are relaxed
44. what types of audiences have marketers of digital games identified as?
State of mind & motivation & & degree of identification
Content of messages & context of portrayals & cognitive complexity of content
Explorers & socializers & achievers & controllers
Male
45. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Process effects
Stereotypes
An informed decision
More likely to appear in comedies than dramas
46. Like other media & the internet is now mature enough to suffer from...
Regulate
Antisocial vs prosocial
6
Concentration
47. What is our personal locus made up of?
The media can provide us with information
Goals & drives
Conflict
State of mind & motivation & & degree of identification
48. The pattern of the population of television characters is ______ the pattern of people in the real world
Prescription drugs
Desensitization
Process effects
Different from
49. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Focus on steps in the process
Emotional
Broadcasters to serve the public interest & convenience & and necessity
Media concentration & media deregulation
50. The video industry has 'a good deal of vertical integration'. What does this mean?
Regulate
The company that owns the platform also develops the games and distributes them
Vertical
Media concentration & media deregulation