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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of factors in fluctuation?
When whole segments of the population are ignored
Media and personal
Intentional
Relaxing regulations
2. In tv & gays are what?
Flow & telescoping
More likely to appear in comedies than dramas
Strong personal locus
Deceptive
3. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
6
Harder
Conglomerate
Always occurring
4. Where does the term wiki come from?
Happiness is found in having things
Strong personal locus
Hawaiian word wikiwiki
Horizontal & vertical & conglomerate
5. What is fluctuation effect?
The company that owns the platform also develops the games and distributes them
A temporary effect
People share their work through open web sites
Conflict
6. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Medical workers
More married women
Individuals and society
7. What are the two types of thinking?
Localism
Vertical and lateral
Content of messages & context of portrayals & cognitive complexity of content
Invisible & visible
8. If you cry during a film & you are experiencing what type of effect?
Emotional
Simplistic and objectionable ways
1950s
Niche audiences
9. What do media exposure habits focus its attention on?
Media and messages
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Cognitive
Dramas and situation comedies
10. What must happen during television before commercial break?
An attitudinal-type effect
Action must build up
Flow & telescoping
Concentration & consolidation & centralization
11. Explain localism
People have control and control is decentralized
Goals & drives
They eliminated the legal barrier to competition across markets
Websites that allow users to add & edit material
12. What gender is more popular on tv?
Verbal violence
Dramas and situation comedies
High paid
Male
13. what happens in the media concentration?
Media deregulation
Ownership rules are relaxed
People have control and control is decentralized
They are interactive
14. What do media exposure habits focus its attention on?
Influence of automatic bodily systems & beyond our conscious control
Media and messages
Easily noticable
Concentration
15. What is a wiki?
Relaxing regulations
1980s & 1990s
Websites that allow users to add & edit material
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
16. What was the first form of media games?
Arcade games
When game developers market their game code to other game developers
Younger age
Conceptual differentiation
17. When did the innovation stage for interactive media games begin?
1950s
Field independency
Shared commons & need for social networking & attraction of advertising support
Invisible & visible
18. What is the natural ability to distinguish the signal and the noise in any message?
Ads making implicit claims that cannot be tested for the truth
Attitudinal
Being immersed deeply in a task that they lose track of time and place
Field independency
19. ______ are the influences we experience constantly from our exposure to media messages?
Deregulation & change in content & lack of access
Process effects
Create successful products
Field independency & type of intelligence & type of thinking & conceptual differentiation
20. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Niche audiences
Determines a person's media exposure habits
During an exposure to a particular message
21. Describe product claims?
Positive because they are easy for viewers to recognize
Ads making implicit claims that cannot be tested for the truth
Confusing to the audience
Displacement of other activities
22. There is a trend of ______________ of ownership in the media
Concentration
Flow
Discrimination and poverty impacting their lives
Institutions & society & individuals
23. What marital status is more represented on tv?
Social and economic
More married women
Flow
Individuals and society
24. A macro-type media effect refers to what?
Whites
Focus on steps in the process
Institutions
Vertical
25. What is subliminal advertising
Can be at risk & shaped by media & own life factors
Relates to the unconscious effects of advertising
An attitudinal-type effect
People share their work through open web sites
26. When a digital game has been designed well & it delivers an experience to players through what?
Harder
Flow & telescoping
Typical level of risk for an event
Advertisers manipulating us into buying things we don't need
27. What are the 3 developmental maturities?
Manifest and process
Niche audiences
Cognitive & emotional & moral
Many companies
28. What are the two types of media effects?
Manifest and process
Advertisers manipulating us into buying things we don't need
Happiness is found in having things
They are interactive
29. In order to appeal to audiences & most stories begin with what?
Concentration & consolidation & centralization
Shared commons & need for social connection & & attraction of advertisers
Conflict
Shared commons & need for social connection & & attraction of advertisers
30. What are the 3 developmental maturities?
Cognitive & emotional & moral
World of Warcraft & $15 per month & an online game & most successful video game in the world
We keep asking for more products
Horizontal & vertical & conglomerate
31. What are the four genres in the formula?
Field independency
Displacement of other activities
Shared commons & need for social networking & attraction of advertising support
Drama & comedy & romance & reality series
32. What did the Communications Act of 1934 require?
Unintentional effects
Broadcasters to serve the public interest & convenience & and necessity
Immediate and long-term
The typical level of risk for an effect
33. When did megamergers become popular?
1980s & 1990s
Being immersed so deeply into a task so they lose track of all time and place
Factual and social
Crysalline and fluid
34. when one media company buys smaller companies of the same type & what type of concentration is this?
Action must build up
Discrimination and poverty impacting their lives
Horizontal
Media and personal
35. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Stereotypes
Harder
Immediate
36. When a digital game has been designed well & it delivers an experience to players through what?
Condition audiences for repeat exposures
Conflict & climax & resolution
Flow & telescoping
65+ years of age
37. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Male
Cognitive
Positive because they are easy for viewers to recognize
38. If you cry during a film & you are experiencing what type of effect?
The company that owns the platform also develops the games and distributes them
Emotional
Explorers & socializers & achievers & controllers
Largest amount of knowledge
39. What is telescoping?
State
Concentration & consolidation & centralization
Male
When you focus on the steps in the process
40. According to the _______________ is the most challenging medium for telling stories
Hawaiian word wikiwiki
Harder
Text & television
Developmental maturity & knowledge structures & media exposure habits
41. The pattern of the population of television characters is ______ the pattern of people in the real world
Shared commons & need for social connection & & attraction of advertisers
Different from
Localism
Action must build up
42. What government organization monitors tv and radio programming to determine if it is obscene or not?
Always occurring
Federal Communications Commission
Immediate
Manifest effect
43. Although African Americans are represented on television & portrayals rarely include....
CEOs holding a greater concentration of power
Displacement of other activities
Discrimination and poverty impacting their lives
Horizontal & vertical & conglomerate
44. What was it when ownership rules were relaxed?
Recognize elements of the story
Institutions & society & individuals
Media concentration
Immediate and long-term
45. What are examples of baseline factors?
Physiological
When fewer people control the media& there's a narrow range of voices
Good vs evil
Developmental maturity & knowledge structures & media exposure habits
46. What are the two long-term attitudinal effects?
Cultivation & reinforcement
Websites that allow users to add & edit material
Prescription drugs
Try to solve the plot
47. What is a baseline effect?
An informed decision
The typical level of risk for an effect
Physiological
Younger age
48. What is the way people group and classify things?
Conceptual differentiation
Field independency & type of intelligence & type of thinking & conceptual differentation
Motivations & states & degree of identification
Harder
49. What is a mystery?
State of mind & motivation & & degree of identification
Try to solve the plot
1980s & 1990s
Relaxing regulations
50. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Tragedy & mystery & action/horror
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Concentration & consolidation & centralization