Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Who does marketing target?






2. Describe manifest effects?






3. What is fluctuation effect?






4. What is a physiological effect?






5. What is one of the characteristics that differentiate mass media games or video games from other mass media?






6. ________ are beneficial because they allow for the creation of collective knowledge






7. What is the way people group and classify things?






8. What does attitudinal effects create and shape?






9. Playing interactive video games & particularly MMORPGs...






10. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






11. Who does marketing target?






12. What are the two long-term attitudinal effects?






13. What age is more represented on tv?






14. What are some fluctuation factors?






15. the rationale for regulation in broadcasting is based on what?






16. What are characteristics that have shaped the development of interactive media?






17. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






18. Give an example of the content of messages






19. According to the _______________ is the most challenging medium for telling stories






20. What best reflects the effects the media has on us?






21. What is the process of flow?






22. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






23. What are some examples of where advertisements can be found?






24. What gender is more popular on tv?






25. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






26. What is telescoping?






27. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






28. when one media company buys smaller companies of the same type & what type of concentration is this?






29. Over time & the government has been _______________ with regard to who controls the media






30. What are the two major effects from the telecommunications competition & deregulation act of 1996?






31. Name the two types of process effects?






32. What is puffery?






33. What is efficiency?

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34. Popular criticism about advertising includes what?

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35. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






36. What are the two types of process effects?






37. In the formula & What are the 2 constraints?






38. When did the innovation stage for interactive media games begin?






39. according to the textbook & _____ are more likely to be represented in the television world than the real world.






40. What percent of a typical newspaper is advertising?






41. The internet is considered a viral spiral because it _________ innovation due to its network structure






42. What was significant about the Communications Act 1934?

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43. What age is more represented on tv?






44. What is action/horror?






45. A macro-type media effect refers to what?






46. What does a cognitive-effect means?






47. Describe fluctuation effects.






48. What is the ability to be creative?






49. What are the two types of thinking?






50. What is localism?