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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the personal locus do?
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2. The media can have long and short term effects on what?
Automaticy
Institutions & society & individuals
Explorers & socializers & achievers & controllers
More likely to appear in comedies than dramas
3. What is efficiency?
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4. Describe baseline effects.
Print vs tv news
Typical level of risk for an event
Social and economic
Intentional
5. Who does marketing target?
Text & television
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Emotional
Niche audiences
6. In tv & gays are what?
1980s & 1990s
More likely to appear in comedies than dramas
World of Warcraft & $15 per month & an online game & most successful video game in the world
Many companies
7. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Conflict
Focus on steps in the process
Attitudinal
Massively Multiplayer Online Role Playing Game
8. 'Bad' language in the media is what?
Media concentration
Field independency
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Happiness is found in having things
9. What are the two main components in the demographics pattern?
Long-term
Horizontal
Real world vs media world
Federal Communications Commission
10. In order to appeal to audiences & most stories begin with what?
Field independency
Conflict
Different from
By medium & society
11. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Relaxing regulations
We keep asking for more products
Emotional
Localism and efficiency
12. What is the natural ability to distinguish the singal and the noise in any message?
Media concentration & media deregulation
Regulate
Field independency
Niche audiences
13. Give an example of the cognitive complexity of content
People have control and control is decentralized
Promotes
Print vs tv news
Sex & violence & language & sexual orientation
14. When does invisible stereotyping occur?
Opinions & beliefs & and values
Largest amount of knowledge
Richer
When whole segments of the population are ignored
15. In what 6 ways is advertising deceptive?
Ownership rules are relaxed
Media deregulation
Many companies
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
16. What are the two types of intelligence?
Public interest & prevention of monopolies & promoting diversity
Crystalline & fluid
Explorers & socializers & achievers & controllers
More likely to appear in comedies than dramas
17. What is baseline effects?
Try to solve the plot
During an exposure to a particular message
The company that owns the platform also develops the games and distributes them
Typical level of risk for an effect
18. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
The media can provide us with information
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Small
World of Warcraft & $15 per month & an online game & most successful video game in the world
19. What are the two competing values?
Immediate
Developmental maturity & knowledge structures & media exposure habits
6
Localism and efficiency
20. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Localism and efficiency
Explorers & socializers & achievers & controllers
A temporary effect
Media concentration & media deregulation
21. ______ are the influences we experience constantly from our exposure to media messages?
3%
Advertisers manipulating us into buying things we don't need
Tragedy & mystery & action/horror
Process effects
22. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Field independency
Media concentration & media deregulation
Physiological
Niche audiences
23. Like media programming companies & advertising agencies are also...
Simplistic and objectionable ways
More likely to appear in comedies than dramas
Younger age
Concentrated
24. What does localism serve the needs of?
The control of important institutions in the hads of all people
Psychological & emotional & cognitive
Unintentional effects
Individuals and society
25. _______________ are societal changes that occur over a long period of time.
The typical level of risk for an effect
Macro-level effects
More likely to appear in comedies than dramas
Try to solve the plot
26. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Crysalline and fluid
Stereotypes
Efficiency
African Americans
27. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Advertisers manipulating us into buying things we don't need
Immediate
6
Concentration & consolidation & centralization
28. What is telescoping?
When you focus on the steps in the process
Concentration & consolidation & centralization
65+ years of age
Goals & drives
29. What government organization monitors tv and radio programming to determine if it is obscene or not?
Efficiency
Federal Communications Commission
Emotional
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
30. What is fluctuation effect?
Flow & telescoping
A temporary effect
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Influences
31. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Institutions
Ownership rules are relaxed
Can be addictive
32. What are examples of baseline factors?
Crystalline & fluid
Developmental maturity & knowledge structures & media exposure habits
Vertical
Happiness is found in having things
33. What are the two long-term attitudinal effects?
Field independency & type of intelligence & type of thinking & conceptual differentiation
State of mind & motivation & & degree of identification
Medical workers
Cultivation & reinforcement
34. What is WOW?
Penetration
World of Warcraft & $15 per month & an online game & most successful video game in the world
Field independency & type of intelligence & type of thinking & conceptual differentation
Antisocial vs prosocial
35. What is baseline effects?
Federal Communications Commission
Try to solve the plot
Typical level of risk for an effect
Medical workers
36. Which type of violence is most prevalent on television?
Cognitive & emotional & moral
Verbal violence
Shared commons & need for social networking & attraction of advertising support
Shared commons & need for social connection & & attraction of advertisers
37. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Wikis
Media concentration & media deregulation
Being immersed so deeply into a task so they lose track of all time and place
Localism and efficiency
38. What are the two types of process effects?
Baseline and fluctuation
Ads making implicit claims that cannot be tested for the truth
Physiological
Massively Multiplayer Online Role Playing Game
39. What percentage of video games earn a profit?
3%
Deregulation & change in content & lack of access
Content of messages & context of portrayals & cognitive complexity of content
Media concentration & media deregulation
40. Describe product claims?
Physiological
Confusing to the audience
Localism
Viacom & CBS
41. The intended effects of ads include what?
A digital game player's focus on steps in the process
Younger age
Temporary
Establish awareness of products & existence of products
42. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Vertical and lateral
Stereotypes
Can be addictive
Baseline and fluctuation
43. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Flow
A digital game player's focus on steps in the process
Dramas and situation comedies
44. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Arcade games
Create successful products
Long-term
Field independency
45. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Conglomerate
A temporary effect
When you focus on the steps in the process
46. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
An attitudinal-type effect
Localism and efficiency
Condition audiences for repeat exposures
47. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Developmental maturity & knowledge structures & media exposure habits
Can be addictive
Happiness is found in having things
48. What are the three parts of efficiency?
Concentration & consolidation & centralization
During an exposure to a particular message
65+ years of age
Motivations & states & degree of identification
49. What is efficiency?
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50. What is a wiki?
Physiological
Websites that allow users to add & edit material
Opportunities vs addictions & goals
Establish awareness of products & existence of products