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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is flow?






2. what type of health patterns are there?






3. What are some examples of where advertisements can be found?






4. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






5. Give an example of the cognitive complexity of content






6. Describe fluctuation effects.






7. What are the two timing factors?






8. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






9. What are the two main components in the demographics pattern?






10. What are some fluctuation factors?






11. Although African Americans are represented on television & portrayals rarely include....






12. People who have a ________________ have more awareness of the effects process






13. What socioeconomic status is more represented?






14. What best reflects the effects the media has on us?






15. Describe product claims?






16. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






17. What ethnicity is overrepresented on tv?






18. What is the natural ability to distinguish the signal and the noise in any message?






19. What was significant about the Communications Act 1934?

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20. It is clear that the media is completely controlled by what?






21. What are the 3 subgenres of drama?






22. What is an effect that happens during exposure to the media messages?






23. In what 6 ways is advertising deceptive?






24. What are the two timing factors?






25. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






26. A macro-type media effect refers to what?






27. What percent of a typical newspaper is advertising?






28. The three forces that have shaped the development of the interactive mass media






29. What percent of a typical newspaper is advertising?






30. If you cry during a film & you are experiencing what type of effect?






31. When creating a new tv series & producers must work around various constraints. What are some constraints?






32. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






33. The business trend to consolidate has grown stronger than the government's impulse to...






34. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






35. What is fluctuation effect?






36. What is the process of flow?






37. Where does the term wiki come from?






38. What is the ability to memorize facts?






39. What are the six baseline influencing factors?






40. Name the two types of process effects?






41. What are the three personal factors of fluctuation?






42. What are the 3 subgenres of drama?






43. What does localism serve the needs of?






44. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






45. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






46. Media ownership has big impact on...






47. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






48. In what way (s) does advertising make us too materialistic?






49. Who does marketing target?






50. according to the textbook & _____ are more likely to be represented in the television world than the real world.







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Can you answer 50 questions in 15 minutes?


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