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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media ownership has big impact on...
World of Warcraft & $15 per month & an online game & most successful video game in the world
Media concentration & media deregulation
When game developers market their game code to other game developers
Media content
2. When did megamergers become popular?
Typical level of risk for an event
1980s & 1990s
Print vs tv news
Influence of automatic bodily systems & beyond our conscious control
3. What is subliminal advertising
Confusing to the audience
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Desensitization
Relates to the unconscious effects of advertising
4. The internet is considered a viral spiral because it _________ innovation due to its network structure
Media concentration & media deregulation
Factual and social
Promotes
Dramas and situation comedies
5. When a digital game has been designed well & it delivers an experience to players through what?
Telescoping
Institutions
Flow & telescoping
Baseline and fluctuation
6. the rationale for regulation in broadcasting is based on what?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Wikis
Public interest & prevention of monopolies & promoting diversity
Automaticy
7. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
State of mind & motivation & & degree of identification
Localism and efficiency
Immediate
8. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Cognitive & emotional & moral
Antisocial vs prosocial
Conceptual differentiation
9. Name the two types of process effects?
Baseline & fluctuation
They are interactive
Penetration
Immediate and long-term
10. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Immediate and long-term
African Americans
Niche audiences
11. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Media and personal
Telescoping
Real world vs media world
Good vs evil
12. What is telescoping?
Crysalline and fluid
State
Focus on steps in the process
The control of important institutions in the hads of all people
13. Unintentional effects often occur when we are in a state of...
Intentional
Male
Field independency & type of intelligence & type of thinking & conceptual differentation
Automaticy
14. Like other media & the internet is now mature enough to suffer from...
Media concentration & media deregulation
Concentration
1980s & 1990s
Goals & drives
15. What must happen during television before commercial break?
Concentration & consolidation & centralization
Action must build up
Explorers & socializers & achievers & controllers
Being immersed so deeply into a task so they lose track of all time and place
16. What are the three states of personal factors in fluctuation?
Federal Communications Commission
Ownership rules are relaxed
Institutions & society & individuals
Psychological & emotional & cognitive
17. What are the two main forms of stereotyping?
Invisible & visible
They are interactive
Field independency
The typical level of risk for an effect
18. Describe manifest effects?
Easily noticable
Shared commons & need for social networking & attraction of advertising support
Telescoping
Cognitive
19. What are the two types of intelligence?
Crysalline and fluid
Concentration
Positive because they are easy for viewers to recognize
60%
20. what force competes against the ethnic of localism?
The control of important institutions in the hads of all people
An attitudinal-type effect
Field independency
Efficiency
21. There is a trend of ______________ of ownership in the media
Concentration
1980s & 1990s
Good vs evil
Crysalline and fluid
22. The number of ads for _______________ increases each year
Toilets & schools & video games & etc.
Medical workers
Prescription drugs
Flow & telescoping
23. In tv & gays are what?
By medium & society
Deceptive
High paid
More likely to appear in comedies than dramas
24. What are the three parts of efficiency?
Male
Promotes
Concentration & consolidation & centralization
Immediate and long-term
25. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Positive because they are easy for viewers to recognize
Can be at risk & shaped by media & own life factors
Media concentration
Flow
26. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Flow & telescoping
Relates to the unconscious effects of advertising
Efficiency
27. What government organization monitors tv and radio programming to determine if it is obscene or not?
Crysalline and fluid
Always occurring
Federal Communications Commission
Conglomerate
28. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Toilets & schools & video games & etc.
Being immersed so deeply into a task so they lose track of all time and place
Conglomerate
Typical level of risk for an effect
29. What is an effect that happens during exposure to the media messages?
Immediate
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Horizontal & vertical & conglomerate
More married women
30. What are the six baseline influencing factors?
Drama & comedy & romance & reality series
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Federal Communications Commission
Happiness is found in having things
31. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
6
Manifest effect
Conglomerate
32. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Different from
60%
Flow & telescoping
33. What is the middleware market?
Concentration
Websites that allow users to add & edit material
World of Warcraft & $15 per month & an online game & most successful video game in the world
When game developers market their game code to other game developers
34. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Conceptual differentiation
Displacement of other activities
Unintentional effects
35. Playing interactive video games & particularly MMORPGs...
Can be addictive
Create successful products
Younger age
Flow & telescoping
36. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Drama & comedy & romance & reality series
Relaxing regulations
They are interactive
Shared commons & need for social connection & & attraction of advertisers
37. What is a baseline effect?
Localism
Developmental maturity & knowledge structures & media exposure habits
The typical level of risk for an effect
Shared commons & need for social contact & attraction of advertisers
38. What are some examples of where advertisements can be found?
Print vs tv news
Niche audiences
Shared commons & need for social connection & & attraction of advertisers
Toilets & schools & video games & etc.
39. In tv & gays are what?
Real world vs media world
Cognitive
More likely to appear in comedies than dramas
Media content
40. Every day & our baseline of media effects what?
Toilets & schools & video games & etc.
Websites that allow users to add & edit material
Can be at risk & shaped by media & own life factors
Explorers & socializers & achievers & controllers
41. What are the three personal factors of fluctuation?
Motivations & states & degree of identification
Websites that allow users to add & edit material
Prescription drugs
Immediate and long-term
42. What are the three types of concentration?
Horizontal & vertical & conglomerate
The typical level of risk for an effect
An attitudinal-type effect
Toilets & schools & video games & etc.
43. What eliminated the legal barrier to competition across markets?
Happiness is found in having things
Deregulation & change in content & lack of access
Media deregulation
Medical workers
44. Consumers use the formula to do what?
Telescoping
Recognize elements of the story
World of Warcraft & $15 per month & an online game & most successful video game in the world
When fewer people control the media& there's a narrow range of voices
45. interactive media games are In what stage of development?
1980s & 1990s
During an exposure to a particular message
Penetration
Horizontal
46. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Macro-level effects
Can be addictive
Developmental maturity & knowledge structures & media exposure habits
47. Issues of concern regarding merger activity includes what?
Horizontal
Action must build up
Real world vs media world
Deregulation & change in content & lack of access
48. What is telescoping?
Crystalline & fluid
Focus on steps in the process
Long-term
Field independency & type of intelligence & type of thinking & conceptual differentation
49. Give an example of the cognitive complexity of content
Physiological
Print vs tv news
Crysalline and fluid
Shared commons & need for social connection & & attraction of advertisers
50. The pattern of the population of television characters is ______ the pattern of people in the real world
Condition audiences for repeat exposures
Concentrated
Different from
Physiological