Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
An informed decision
To compare the tragic characters & make the audience feel better
Prescription drugs

2. What are the two types of media effects?
Long-term
Create successful products
Manifest and process
Federal Communications Commission

3. In what 6 ways is advertising deceptive?
Conflict
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media concentration
The typical level of risk for an effect

4. interactive media games are In what stage of development?
Physiological
Process effects
Penetration
Localism and efficiency

5. What do megamergers result in?
They eliminated the legal barrier to competition across markets
Macro-level effects
People have control and control is decentralized
CEOs holding a greater concentration of power

6. What are the three personal factors of fluctuation?
Motivations & states & degree of identification
When you focus on the steps in the process
Advertisers manipulating us into buying things we don't need
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences

7. People with the ___________________ learn the most from the media
Ads making implicit claims that cannot be tested for the truth
Largest amount of knowledge
Create successful products
Action must build up

8. Describe baseline effects.
Typical level of risk for an event
Harder
Happiness is found in having things
Conceptual differentiation

9. the rationale for regulation in broadcasting is based on what?
Ads making implicit claims that cannot be tested for the truth
Crysalline and fluid
Public interest & prevention of monopolies & promoting diversity
Crysalline and fluid

10. What does localism serve the needs of?
The control of important institutions in the hads of all people
Crystalline intelligence
Concentration
Individuals and society

11. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Good vs evil
Shared commons & need for social contact & attraction of advertisers
Create successful products

12. What is an effect that happens during exposure to the media messages?
Always occurring
Immediate
Prescription drugs
65+ years of age

13. What is a wiki?
Websites that allow users to add & edit material
Confusing to the audience
Advertisers manipulating us into buying things we don't need
Sex & violence & language & sexual orientation

14. What are the two long-term attitudinal effects?
Conservative
Institutions & society & individuals
CEOs holding a greater concentration of power
Cultivation & reinforcement

15. Every day & our baseline of media effects what?
CEOs holding a greater concentration of power
Influences
Can be at risk & shaped by media & own life factors
Cultivation & reinforcement

16. Describe baseline effects.
Typical level of risk for an event
Institutions & society & individuals
Typical level of risk for an effect
Cognitive & emotional & moral

17. What is WOW?
Tragedy & mystery & action/horror
Horizontal
World of Warcraft & $15 per month & an online game & most successful video game in the world
Factual and social

18. Name the two types of process effects?
Temporary
Whites
CEOs holding a greater concentration of power
Baseline & fluctuation

19. What government organization monitors tv and radio programming to determine if it is obscene or not?
Shared commons & need for social contact & attraction of advertisers
Attitudinal
Promotes
Federal Communications Commission

20. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Desensitization
Stereotypes
Crystalline intelligence
60%

21. What are the three states of personal factors in fluctuation?
Conservative
Psychological & emotional & cognitive
By medium & society
Macro-level effects

22. Unintentional effects often occur when we are in a state of...
Automaticy
Good vs evil
Conceptual differentiation
Male

23. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Prescription drugs
Happiness is found in having things
High paid
Influences

24. In tv & gays are what?
When whole segments of the population are ignored
Attitudinal
More likely to appear in comedies than dramas
Crystalline & fluid

25. When did the innovation stage for interactive media games begin?
Vertical
1950s
Field independency
Largest amount of knowledge

26. What are the four genres in the formula?
Drama & comedy & romance & reality series
We keep asking for more products
Attitudinal
Unintentional effects

27. What was significant about the Communications Act 1934?

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28. What is telescoping?
When game developers market their game code to other game developers
Long-term
When you focus on the steps in the process
Immediate

29. What was significant about the Communications Act 1934?

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30. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Explorers & socializers & achievers & controllers
Federal Communications Commission
Good vs evil

31. What do megamergers result in?
Male
Penetration
CEOs holding a greater concentration of power
Concentration & consolidation & centralization

32. Who does marketing target?
Immediate
Determines a person's media exposure habits
Niche audiences
Medical workers

33. What is subliminal advertising
Being immersed deeply in a task that they lose track of time and place
Younger age
Relates to the unconscious effects of advertising
Cognitive

34. What is the long-term emotional effect?
Desensitization
Horizontal
Baseline and fluctuation
Flow

35. What are the three parts of efficiency?
The control of important institutions in the hads of all people
Concentration & consolidation & centralization
Different from
Fluid intelligence

36. What are stereotypes on tv?
Confusing to the audience
The control of important institutions in the hads of all people
Physiological
Positive because they are easy for viewers to recognize

37. 'Bad' language in the media is what?
Shared commons & need for social networking & attraction of advertising support
Massively Multiplayer Online Role Playing Game
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Physiological

38. The three forces that have shaped the development of the interactive mass media
They eliminated the legal barrier to competition across markets
A digital game player's focus on steps in the process
Pay for placement
Shared commons & need for social networking & attraction of advertising support

39. What is our personal locus made up of?
Goals & drives
Crysalline and fluid
Strong personal locus
Concentrated

40. What are the three types of concentration?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Horizontal & vertical & conglomerate
Conceptual differentiation
An attitudinal-type effect

41. What is a baseline effect?
Concentrated
Deregulation & change in content & lack of access
Concentration & consolidation & centralization
The typical level of risk for an effect

42. according to the textbook & _____ are more likely to be represented in the television world than the real world.
When game developers market their game code to other game developers
Shared commons & need for social networking & attraction of advertising support
African Americans
State of mind & motivation & & degree of identification

43. What are the three parts of efficiency?
Concentration & consolidation & centralization
To compare the tragic characters & make the audience feel better
Stereotypes
Institutions & society & individuals

44. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Print vs tv news
Different from
Cognitive
They eliminated the legal barrier to competition across markets

45. What are the four cognitive abilities?
Relaxing regulations
Toilets & schools & video games & etc.
People share their work through open web sites
Field independency & type of intelligence & type of thinking & conceptual differentiation

46. It is clear that the media is completely controlled by what?
Baseline and fluctuation
Media concentration
Many companies
Recognize elements of the story

47. What are the two types of intelligence?
Crystalline & fluid
Relaxing regulations
Penetration
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

48. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Vertical and lateral
Media concentration & media deregulation
An informed decision
Recognize elements of the story

49. Creators use the formula to do what?
Broadcasters to serve the public interest & convenience & and necessity
Unintentional effects
Process effects
Create successful products

50. Give an example of the cognitive complexity of content
Psychological & emotional & cognitive
The creation & formulas & & the social values of consumers
Media and personal
Print vs tv news