SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the 3 subgenres of drama?
Baseline and fluctuation
Tragedy & mystery & action/horror
Horizontal & vertical & conglomerate
Media and messages
2. When did the innovation stage for interactive media games begin?
Drama & comedy & romance & reality series
1950s
Pay for placement
Strong personal locus
3. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Deregulation & change in content & lack of access
Always occurring
Sex & violence & language & sexual orientation
6
4. What are the three types of concentration?
Public interest & prevention of monopolies & promoting diversity
Horizontal & vertical & conglomerate
The creation & formulas & & the social values of consumers
Factual and social
5. What marital status is more represented on tv?
The creation & formulas & & the social values of consumers
Positive because they are easy for viewers to recognize
Displacement of other activities
More married women
6. There is a trend of ______________ of ownership in the media
Cognitive & emotional & moral
Typical level of risk for an event
Harder
Concentration
7. What age is more represented on tv?
Motivations & states & degree of identification
Younger age
Long-term
The media can provide us with information
8. Long-term effects are ________ to notice than immediate effects.
Conflict
Dramas and situation comedies
Harder
Conflict & climax & resolution
9. _______________ are societal changes that occur over a long period of time.
Macro-level effects
State
Text & television
60%
10. What are the two types of thinking?
Localism and efficiency
Vertical and lateral
Field independency
Concentrated
11. What is a baseline effect?
We keep asking for more products
Flow & telescoping
Media concentration & media deregulation
The typical level of risk for an effect
12. What are the two types of media effects?
Real world vs media world
They are interactive
Manifest and process
Baseline & fluctuation
13. What are the three elements to a general story formula?
When game developers market their game code to other game developers
Real world vs media world
Conflict & climax & resolution
3%
14. What is baseline effects?
Condition audiences for repeat exposures
Typical level of risk for an effect
During an exposure to a particular message
Whites
15. What was it when ownership rules were relaxed?
Younger age
More likely to appear in comedies than dramas
Condition audiences for repeat exposures
Media concentration
16. What does the term telescoping refer to?
17. What is the ability to memorize facts?
Crysalline and fluid
Media content
Crystalline intelligence
Conflict
18. what three forces shape the development of interactive media?
Crystalline & fluid
Cognitive
Goals & drives
Shared commons & need for social contact & attraction of advertisers
19. Unintentional effects often occur when we are in a state of...
Automaticy
Factual and social
Localism
Largest amount of knowledge
20. What does the term telescoping refer to?
21. what happens in the media concentration?
Ownership rules are relaxed
Ads making implicit claims that cannot be tested for the truth
Emotional
Real world vs media world
22. What does a cognitive-effect means?
Can be addictive
State
The media can provide us with information
Vertical and lateral
23. What is an effect that happens during exposure to the media messages?
Immediate
Create successful products
Prescription drugs
The company that owns the platform also develops the games and distributes them
24. What is Web 2.0?
People share their work through open web sites
Condition audiences for repeat exposures
Manifest effect
Media concentration & media deregulation
25. What are the two main forms of stereotyping?
Richer
Explorers & socializers & achievers & controllers
By medium & society
Invisible & visible
26. What is a physiological effect?
Media and personal
Concentrated
Influence of automatic bodily systems & beyond our conscious control
Emotional
27. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
State
Penetration
The creation & formulas & & the social values of consumers
Stereotypes
28. Describe baseline effects.
Deceptive
World of Warcraft & $15 per month & an online game & most successful video game in the world
Typical level of risk for an event
Websites that allow users to add & edit material
29. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Many companies
Fluid intelligence
Cognitive
30. What do media exposure habits focus its attention on?
Media and messages
Antisocial vs prosocial
Required broadcasters to serve the public's interest & convenience & & necessity
Immediate and long-term
31. to end up at the top of a Google search & a website must what?
Intentional
Pay for placement
A temporary effect
Happiness is found in having things
32. What do interactive games have the power to do?
Baseline and fluctuation
The typical level of risk for an effect
Condition audiences for repeat exposures
They eliminated the legal barrier to competition across markets
33. What are the three states of personal factors in fluctuation?
Younger age
Attitudinal
Psychological & emotional & cognitive
6
34. Playing interactive video games & particularly MMORPGs...
Can be addictive
Invisible & visible
Psychological & emotional & cognitive
Baseline and fluctuation
35. What is a mystery?
Try to solve the plot
Vertical and lateral
When whole segments of the population are ignored
Can be at risk & shaped by media & own life factors
36. What is action/horror?
Concentration
Good vs evil
Can be addictive
Localism
37. What are the three types of concentration?
The creation & formulas & & the social values of consumers
More married women
World of Warcraft & $15 per month & an online game & most successful video game in the world
Horizontal & vertical & conglomerate
38. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Concentrated
Shared commons & need for social networking & attraction of advertising support
Emotional
When you focus on the steps in the process
39. What are the two long-term attitudinal effects?
Concentrated
People share their work through open web sites
Cultivation & reinforcement
Opportunities vs addictions & goals
40. the rationale for regulation in broadcasting is based on what?
60%
When game developers market their game code to other game developers
Media and messages
Public interest & prevention of monopolies & promoting diversity
41. What are stereotypes on tv?
A temporary effect
Conservative
Positive because they are easy for viewers to recognize
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
42. What age is more represented on tv?
Ownership rules are relaxed
Younger age
We keep asking for more products
Different from
43. What are some examples of where advertisements can be found?
Establish awareness of products & existence of products
African Americans
Toilets & schools & video games & etc.
More likely to appear in comedies than dramas
44. Over time & the government has been _______________ with regard to who controls the media
They are interactive
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media concentration & media deregulation
Relaxing regulations
45. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
They are interactive
Tragedy & mystery & action/horror
Pay for placement
46. What are the two types of intelligence?
Ownership rules are relaxed
They are interactive
Crystalline & fluid
Flow
47. Like media programming companies & advertising agencies are also...
World of Warcraft & $15 per month & an online game & most successful video game in the world
Opportunities vs addictions & goals
People share their work through open web sites
Concentrated
48. What are the six main criticisms of advertising?
Male
An attitudinal-type effect
Immediate and long-term
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
49. People who have a ________________ have more awareness of the effects process
Penetration
High paid
Strong personal locus
Regulate
50. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Fluid intelligence
Telescoping
Viacom & CBS