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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. according to the textbook & which occupation is the most prevalent in the television world?
Relates to the unconscious effects of advertising
Attitudinal
Medical workers
Institutions
2. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
65+ years of age
Field independency
Invisible & visible
3. When does invisible stereotyping occur?
Localism
When whole segments of the population are ignored
Younger age
Psychological & emotional & cognitive
4. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Arcade games
Flow
60%
Harder
5. What marital status is more represented on tv?
The media can provide us with information
Different from
More married women
Toilets & schools & video games & etc.
6. People who have a ________________ have more awareness of the effects process
Whites
Strong personal locus
Deregulation & change in content & lack of access
Federal Communications Commission
7. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Whites
Pay for placement
Telescoping
Concentration
8. The video industry has 'a good deal of vertical integration'. What does this mean?
65+ years of age
Stereotypes
Viacom & CBS
The company that owns the platform also develops the games and distributes them
9. What is a wiki?
Good vs evil
Websites that allow users to add & edit material
Developmental maturity & knowledge structures & media exposure habits
Institutions & society & individuals
10. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Advertisers manipulating us into buying things we don't need
An informed decision
Viacom & CBS
Developmental maturity & knowledge structures & media exposure habits
11. Creators use the formula to do what?
Create successful products
Promotes
Crysalline and fluid
Text & television
12. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
Automaticy
Intentional
Stereotypes
13. The business trend to consolidate has grown stronger than the government's impulse to...
Toilets & schools & video games & etc.
State of mind & motivation & & degree of identification
Regulate
High paid
14. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Horizontal & vertical & conglomerate
Conservative
Ads making implicit claims that cannot be tested for the truth
Media concentration & media deregulation
15. What are characteristics that have shaped the development of interactive media?
60%
Shared commons & need for social connection & & attraction of advertisers
Whites
They eliminated the legal barrier to competition across markets
16. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
State of mind & motivation & & degree of identification
Websites that allow users to add & edit material
Public interest & prevention of monopolies & promoting diversity
17. What is the long-term emotional effect?
Viacom & CBS
Desensitization
The typical level of risk for an effect
Text & television
18. What was it when ownership rules were relaxed?
Media concentration
Positive because they are easy for viewers to recognize
Crysalline and fluid
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
19. What is the long-term behavioral effect?
Displacement of other activities
Horizontal & vertical & conglomerate
1950s
Crysalline and fluid
20. What are the two types of responsibilites in advertising?
Concentrated
They are interactive
Deregulation & change in content & lack of access
Social and economic
21. Where does the term wiki come from?
Concentration & consolidation & centralization
Toilets & schools & video games & etc.
Hawaiian word wikiwiki
A digital game player's focus on steps in the process
22. What is tragedy used for?
Wikis
Field independency
Media concentration & media deregulation
To compare the tragic characters & make the audience feel better
23. When creating a new tv series & producers must work around various constraints. What are some constraints?
Positive because they are easy for viewers to recognize
60%
Try to solve the plot
The creation & formulas & & the social values of consumers
24. What are the two competing values?
Concentration & consolidation & centralization
Manifest effect
Localism and efficiency
Long-term
25. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Conceptual differentiation
Opinions & beliefs & and values
Baseline and fluctuation
26. What does the term telescoping refer to?
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27. What is subliminal advertising
Relates to the unconscious effects of advertising
60%
Field independency
Being immersed so deeply into a task so they lose track of all time and place
28. A macro-type media effect refers to what?
Create successful products
Horizontal & vertical & conglomerate
Desensitization
Institutions
29. _______________ frequently occur when you are in a state of automaticity.
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Unintentional effects
Concentration & consolidation & centralization
Concentration
30. What are the four genres in the formula?
Drama & comedy & romance & reality series
60%
Localism
Localism and efficiency
31. What is baseline effects?
Localism
Shared commons & need for social networking & attraction of advertising support
CEOs holding a greater concentration of power
Typical level of risk for an effect
32. What two types of information is cognitive made up of?
Determines a person's media exposure habits
Factual and social
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
A digital game player's focus on steps in the process
33. _______________ frequently occur when you are in a state of automaticity.
Verbal violence
Unintentional effects
Ownership rules are relaxed
Concentration & consolidation & centralization
34. ________ are beneficial because they allow for the creation of collective knowledge
Localism
Wikis
Action must build up
Manifest and process
35. What are the four controversial content elements?
Media concentration
Many companies
Sex & violence & language & sexual orientation
Social and economic
36. _______________ are societal changes that occur over a long period of time.
6
Macro-level effects
They are interactive
Sex & violence & language & sexual orientation
37. What ethnicity is overrepresented on tv?
Whites
Being immersed so deeply into a task so they lose track of all time and place
Conceptual differentiation
Condition audiences for repeat exposures
38. What is a baseline effect?
Required broadcasters to serve the public's interest & convenience & & necessity
Goals & drives
Psychological & emotional & cognitive
The typical level of risk for an effect
39. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Baseline & fluctuation
Factual and social
Field independency
40. What is WOW?
They eliminated the legal barrier to competition across markets
Crystalline intelligence
Relaxing regulations
World of Warcraft & $15 per month & an online game & most successful video game in the world
41. What eliminated the legal barrier to competition across markets?
When you focus on the steps in the process
More likely to appear in comedies than dramas
Prescription drugs
Media deregulation
42. Describe fluctuation effects.
Concentration
Intentional
Temporary
Localism
43. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Flow & telescoping
Regulate
They are interactive
Always occurring
44. What are the 3 developmental maturities?
Emotional
The typical level of risk for an effect
Cognitive & emotional & moral
Harder
45. People with the ___________________ learn the most from the media
1980s & 1990s
Largest amount of knowledge
Prescription drugs
Long-term
46. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Print vs tv news
Field independency & type of intelligence & type of thinking & conceptual differentation
Discrimination and poverty impacting their lives
47. What is the process of flow?
Localism
Media deregulation
Being immersed so deeply into a task so they lose track of all time and place
Try to solve the plot
48. to end up at the top of a Google search & a website must what?
Pay for placement
Long-term
Arcade games
Viacom & CBS
49. What happens in the media deregulation?
Confusing to the audience
Advertisers manipulating us into buying things we don't need
They eliminated the legal barrier to competition across markets
Physiological
50. What was significant about the Communications Act 1934?
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