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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
When game developers market their game code to other game developers
Cognitive
Being immersed so deeply into a task so they lose track of all time and place
Stereotypes
2. What is the way people group and classify things?
People have control and control is decentralized
Attitudinal
Conceptual differentiation
Media concentration & media deregulation
3. What are the three parts of efficiency?
Try to solve the plot
Desensitization
Concentration & consolidation & centralization
Antisocial vs prosocial
4. What is WOW?
Focus on steps in the process
World of Warcraft & $15 per month & an online game & most successful video game in the world
Efficiency
Hawaiian word wikiwiki
5. What are the six baseline influencing factors?
Prescription drugs
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Conglomerate
1950s
6. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Influence of automatic bodily systems & beyond our conscious control
When you focus on the steps in the process
Crystalline & fluid
7. What are the two long-term attitudinal effects?
Broadcasters to serve the public interest & convenience & and necessity
Antisocial vs prosocial
Cultivation & reinforcement
Immediate and long-term
8. The three forces that have shaped the development of the interactive mass media
Good vs evil
Shared commons & need for social networking & attraction of advertising support
Localism
Medical workers
9. Playing interactive video games & particularly MMORPGs...
Can be addictive
Promotes
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Simplistic and objectionable ways
10. What gender is more popular on tv?
Factual and social
Pay for placement
Massively Multiplayer Online Role Playing Game
Male
11. What are the two types of factors in fluctuation?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Immediate and long-term
Media and personal
Relates to the unconscious effects of advertising
12. what types of audiences have marketers of digital games identified as?
Conglomerate
Media concentration & media deregulation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Explorers & socializers & achievers & controllers
13. what three forces shape the development of interactive media?
The media can provide us with information
Shared commons & need for social contact & attraction of advertisers
Pay for placement
Media and personal
14. the rationale for regulation in broadcasting is based on what?
Baseline & fluctuation
Public interest & prevention of monopolies & promoting diversity
Vertical and lateral
Shared commons & need for social contact & attraction of advertisers
15. Describe fluctuation effects.
65+ years of age
Media and messages
To compare the tragic characters & make the audience feel better
Temporary
16. When did the innovation stage for interactive media games begin?
Wikis
Explorers & socializers & achievers & controllers
Explorers & socializers & achievers & controllers
1950s
17. What is baseline effects?
Advertisers manipulating us into buying things we don't need
Shared commons & need for social networking & attraction of advertising support
Typical level of risk for an effect
Viacom & CBS
18. What was it when ownership rules were relaxed?
An attitudinal-type effect
Localism and efficiency
Media concentration
State
19. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Deregulation & change in content & lack of access
Conceptual differentiation
Cultivation & reinforcement
20. What are the two competing values?
3%
Relates to the unconscious effects of advertising
Good vs evil
Localism and efficiency
21. interactive media games are In what stage of development?
Conglomerate
Determines a person's media exposure habits
Penetration
Field independency
22. Which type of violence is most prevalent on television?
Broadcasters to serve the public interest & convenience & and necessity
Can be addictive
Positive because they are easy for viewers to recognize
Verbal violence
23. What was the first form of media games?
Medical workers
When game developers market their game code to other game developers
Flow & telescoping
Arcade games
24. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Whites
Intentional
State of mind & motivation & & degree of identification
25. What gender is more popular on tv?
Male
An informed decision
Opportunities vs addictions & goals
Confusing to the audience
26. What are the two timing factors?
Toilets & schools & video games & etc.
Immediate and long-term
High paid
Vertical
27. What are the four controversial content elements?
Broadcasters to serve the public interest & convenience & and necessity
Sex & violence & language & sexual orientation
Explorers & socializers & achievers & controllers
Confusing to the audience
28. Describe baseline effects.
High paid
State of mind & motivation & & degree of identification
Typical level of risk for an event
Largest amount of knowledge
29. What must happen during television before commercial break?
Sex & violence & language & sexual orientation
Action must build up
Deregulation & change in content & lack of access
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
30. What is telescoping?
When you focus on the steps in the process
Telescoping
Cultivation & reinforcement
Whites
31. What did the Communications Act of 1934 require?
Field independency
When whole segments of the population are ignored
Physiological
Broadcasters to serve the public interest & convenience & and necessity
32. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Public interest & prevention of monopolies & promoting diversity
Content of messages & context of portrayals & cognitive complexity of content
Largest amount of knowledge
33. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
An attitudinal-type effect
Macro-level effects
Influence of automatic bodily systems & beyond our conscious control
34. What happens in the media deregulation?
Attitudinal
They eliminated the legal barrier to competition across markets
Cognitive
Unintentional effects
35. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Flow
When whole segments of the population are ignored
Media and messages
36. What is fluctuation effect?
A temporary effect
Viacom & CBS
Temporary
1950s
37. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Explorers & socializers & achievers & controllers
Media deregulation
Concentration & consolidation & centralization
38. Values that are reflected in entertainment messages include what?
Opinions & beliefs & and values
Concentration & consolidation & centralization
Happiness is found in having things
Media concentration & media deregulation
39. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Field independency
Influences
The control of important institutions in the hads of all people
Try to solve the plot
40. Many media effects are...
Shared commons & need for social networking & attraction of advertising support
The control of important institutions in the hads of all people
People have control and control is decentralized
Intentional
41. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Whites
An informed decision
Physiological
Conservative
42. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
They are interactive
Stereotypes
Younger age
43. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Goals & drives
African Americans
Toilets & schools & video games & etc.
Conceptual differentiation
44. What was the biggest deal between any two media companies?
High paid
State
Viacom & CBS
Condition audiences for repeat exposures
45. What are the two types of thinking?
Vertical and lateral
Conceptual differentiation
Influence of automatic bodily systems & beyond our conscious control
Conglomerate
46. What are the two types of process effects?
Immediate
Broadcasters to serve the public interest & convenience & and necessity
Baseline and fluctuation
Conflict & climax & resolution
47. According to the _______________ is the most challenging medium for telling stories
To compare the tragic characters & make the audience feel better
Penetration
Institutions
Text & television
48. What two types of information is cognitive made up of?
They eliminated the legal barrier to competition across markets
Whites
Crysalline and fluid
Factual and social
49. What is action/horror?
Different from
Individuals and society
Good vs evil
Niche audiences
50. What are the two main components in the demographics pattern?
Real world vs media world
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Developmental maturity & knowledge structures & media exposure habits
The company that owns the platform also develops the games and distributes them