Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?






2. What is the process of flow?






3. What are the four types of niche audiences?






4. It is clear that the media is completely controlled by what?






5. What is subliminal advertising






6. What is the natural ability to distinguish the signal and the noise in any message?






7. What is the ability to be creative?






8. interactive media games are In what stage of development?






9. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






10. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






11. What are the two main forms of stereotyping?






12. ________ are beneficial because they allow for the creation of collective knowledge






13. What are some fluctuation factors?






14. What does the term telescoping refer to?


15. What is Web 2.0?






16. Popular criticism about advertising includes what?


17. Your _______ when you consume media content can alter your perception of and reaction to the content?






18. What are the three parts of efficiency?






19. 'Bad' language in the media is what?






20. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






21. What is the natural ability to distinguish the singal and the noise in any message?






22. What eliminated the legal barrier to competition across markets?






23. What are the two main components in the demographics pattern?






24. The internet is considered a viral spiral because it _________ innovation due to its network structure






25. There is a trend of ______________ of ownership in the media






26. Unintentional effects often occur when we are in a state of...






27. What does localism serve the needs of?






28. Media ownership has big impact on...






29. What are the three types of concentration?






30. What percentage of video games earn a profit?






31. what force competes against the ethnic of localism?






32. When a digital game has been designed well & it delivers an experience to players through what?






33. according to the textbook & _____ are more likely to be represented in the television world than the real world.






34. Long-term effects are ________ to notice than immediate effects.






35. The business trend to consolidate has grown stronger than the government's impulse to...






36. _______________ are societal changes that occur over a long period of time.






37. What was the biggest deal between any two media companies?






38. What are the two timing factors?






39. The internet is considered a viral spiral because it _________ innovation due to its network structure






40. What are the four genres in the formula?






41. Name the two types of process effects?






42. the two most dominant genres in prime-time television from the 1970s-1990s were what?






43. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






44. What are the two types of thinking?






45. What are the three parts of efficiency?






46. The number of ads for _______________ increases each year






47. What are the three parts of efficiency?






48. What are the two types of thinking?






49. In the formula & What are the 2 constraints?






50. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?