SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Individuals and society
Physiological
Shared commons & need for social networking & attraction of advertising support
Cognitive
2. What did the Communications Act of 1934 require?
State of mind & motivation & & degree of identification
People have control and control is decentralized
Advertisers manipulating us into buying things we don't need
Broadcasters to serve the public interest & convenience & and necessity
3. Where does the term wiki come from?
Baseline and fluctuation
Hawaiian word wikiwiki
Confusing to the audience
1950s
4. When does invisible stereotyping occur?
Content of messages & context of portrayals & cognitive complexity of content
When whole segments of the population are ignored
Deceptive
Younger age
5. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Conceptual differentiation
Cognitive
Media concentration & media deregulation
6. What are the two timing factors?
Immediate and long-term
Hawaiian word wikiwiki
Field independency & type of intelligence & type of thinking & conceptual differentation
Try to solve the plot
7. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Concentration & consolidation & centralization
Antisocial vs prosocial
An informed decision
Create successful products
8. Describe product claims?
Confusing to the audience
Promotes
Baseline and fluctuation
Localism
9. What eliminated the legal barrier to competition across markets?
Unintentional effects
Viacom & CBS
Media deregulation
When game developers market their game code to other game developers
10. What are the four controversial content elements?
Long-term
Regulate
Niche audiences
Sex & violence & language & sexual orientation
11. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Localism
Conceptual differentiation
Influences
Easily noticable
12. The three forces that have shaped the development of the interactive mass media
Websites that allow users to add & edit material
Good vs evil
The media can provide us with information
Shared commons & need for social networking & attraction of advertising support
13. What is fluctuation effect?
Flow & telescoping
Whites
Process effects
A temporary effect
14. When did megamergers become popular?
Condition audiences for repeat exposures
Motivations & states & degree of identification
Concentration
1980s & 1990s
15. What is WOW?
The company that owns the platform also develops the games and distributes them
During an exposure to a particular message
World of Warcraft & $15 per month & an online game & most successful video game in the world
Fluid intelligence
16. Who does marketing target?
Telescoping
Niche audiences
Automaticy
Developmental maturity & knowledge structures & media exposure habits
17. What gender is more popular on tv?
Male
Simplistic and objectionable ways
Public interest & prevention of monopolies & promoting diversity
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
18. What is localism?
The control of important institutions in the hads of all people
Flow
Cognitive & emotional & moral
Motivations & states & degree of identification
19. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Antisocial vs prosocial
65+ years of age
When fewer people control the media& there's a narrow range of voices
20. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Goals & drives
Niche audiences
Vertical and lateral
21. What is the long-term emotional effect?
Broadcasters to serve the public interest & convenience & and necessity
Emotional
Pay for placement
Desensitization
22. What is the long-term behavioral effect?
Whites
Psychological & emotional & cognitive
Displacement of other activities
Emotional
23. to end up at the top of a Google search & a website must what?
Temporary
Strong personal locus
Pay for placement
CEOs holding a greater concentration of power
24. Many media effects are...
Being immersed so deeply into a task so they lose track of all time and place
Intentional
They eliminated the legal barrier to competition across markets
Richer
25. What is the ability to be creative?
The typical level of risk for an effect
Fluid intelligence
Text & television
Long-term
26. Name the two types of process effects?
Ads making implicit claims that cannot be tested for the truth
Baseline & fluctuation
Explorers & socializers & achievers & controllers
Immediate
27. Explain localism
When game developers market their game code to other game developers
People have control and control is decentralized
High paid
The typical level of risk for an effect
28. What is the natural ability to distinguish the signal and the noise in any message?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Field independency
Deceptive
Opinions & beliefs & and values
29. What is subliminal advertising
A digital game player's focus on steps in the process
The media can provide us with information
Focus on steps in the process
Relates to the unconscious effects of advertising
30. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Public interest & prevention of monopolies & promoting diversity
More likely to appear in comedies than dramas
Attitudinal
65+ years of age
31. What occupation is more represented on tv?
High paid
Concentrated
Media concentration
People share their work through open web sites
32. What is the natural ability to distinguish the singal and the noise in any message?
Flow
Being immersed so deeply into a task so they lose track of all time and place
Hawaiian word wikiwiki
Field independency
33. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Localism
Desensitization
Media concentration & media deregulation
34. ______ are the influences we experience constantly from our exposure to media messages?
Vertical and lateral
Media deregulation
Process effects
Physiological
35. What are the three types of concentration?
Shared commons & need for social connection & & attraction of advertisers
Displacement of other activities
Horizontal & vertical & conglomerate
Discrimination and poverty impacting their lives
36. What are the two types of media effects?
Manifest and process
Richer
State
Concentration
37. What do interactive games have the power to do?
Can be at risk & shaped by media & own life factors
Public interest & prevention of monopolies & promoting diversity
Condition audiences for repeat exposures
Discrimination and poverty impacting their lives
38. What is Web 2.0?
Conglomerate
Factual and social
People share their work through open web sites
Determines a person's media exposure habits
39. What is the ability to memorize facts?
Crystalline intelligence
Hawaiian word wikiwiki
Wikis
Verbal violence
40. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Toilets & schools & video games & etc.
Condition audiences for repeat exposures
Media content
41. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Media concentration
Desensitization
Telescoping
Small
42. People who have a ________________ have more awareness of the effects process
Different from
Wikis
Strong personal locus
Manifest and process
43. What are the two types of intelligence?
Crystalline & fluid
Largest amount of knowledge
Condition audiences for repeat exposures
Individuals and society
44. Give an example of the cognitive complexity of content
Media and messages
Print vs tv news
Federal Communications Commission
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
45. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Antisocial vs prosocial
Small
More married women
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
46. It is clear that the media is completely controlled by what?
Many companies
Penetration
Action must build up
Cognitive & emotional & moral
47. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Concentration
Influences
Emotional
Concentration
48. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Determines a person's media exposure habits
Promotes
Medical workers
49. What is the ability to be creative?
Baseline & fluctuation
Federal Communications Commission
Niche audiences
Fluid intelligence
50. _______________ are societal changes that occur over a long period of time.
Promotes
Media concentration & media deregulation
Younger age
Macro-level effects
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests