Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a digital game has been designed well & it delivers an experience to players through what?






2. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






3. What are the two types of thinking?






4. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






5. What is our personal locus made up of?






6. Describe product claims?






7. What are the three personal factors of fluctuation?






8. What are the 3 subgenres of drama?






9. Your _______ when you consume media content can alter your perception of and reaction to the content?






10. What does the personal locus do?

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11. when does immediate effects occur?






12. What must happen during television before commercial break?






13. What does the term telescoping refer to?

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14. Values that are reflected in entertainment messages include what?






15. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






16. Although African Americans are represented on television & portrayals rarely include....






17. What are the six main criticisms of advertising?






18. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






19. The media can have long and short term effects on what?






20. People with the ___________________ learn the most from the media






21. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






22. What are the 3 developmental maturities?






23. What is the process of flow?






24. _______________ frequently occur when you are in a state of automaticity.






25. Issues of concern regarding merger activity includes what?






26. The video industry has 'a good deal of vertical integration'. What does this mean?






27. What did the Communications Act of 1934 require?






28. What is a physiological effect?






29. In what way (s) does advertising make us too materialistic?






30. What is localism?






31. In order to become media literate in interactive media & what do we need to establish?






32. What are the two types of responsibilites in advertising?






33. What is subliminal advertising






34. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






35. What is our personal locus made up of?






36. What is Web 2.0?






37. What does the term telescoping refer to?

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38. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






39. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






40. It is clear that the media is completely controlled by what?






41. Describe fluctuation effects.






42. Unintentional effects often occur when we are in a state of...






43. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






44. The number of ads for _______________ increases each year






45. There is a trend of ______________ of ownership in the media






46. 'Bad' language in the media is what?






47. What is the ability to memorize facts?






48. What are the four cognitive abilities?






49. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






50. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?