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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Long-term effects are ________ to notice than immediate effects.






2. What is the natural ability to distinguish the singal and the noise in any message?






3. what happens in the media concentration?






4. What is a belief that control of important institutions should be in the hands of many through decentralization?






5. ______ are the influences we experience constantly from our exposure to media messages?






6. In the formula & What are the 2 constraints?






7. In order to appeal to audiences & most stories begin with what?






8. What happens in the media deregulation?






9. What are stereotypes on tv?






10. What are the two major effects from the telecommunications competition & deregulation act of 1996?






11. What was the biggest deal between any two media companies?






12. What government organization monitors tv and radio programming to determine if it is obscene or not?






13. what three forces shape the development of interactive media?






14. What is the long-term behavioral effect?






15. When does invisible stereotyping occur?






16. The business trend to consolidate has grown stronger than the government's impulse to...






17. according to the textbook & which occupation is the most prevalent in the television world?






18. Like other media & the internet is now mature enough to suffer from...






19. What is the middleware market?






20. What are the four cognitive abilities?






21. What is a mystery?






22. Popular criticism about advertising includes what?

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23. What was the biggest deal between any two media companies?






24. What are the four types of niche audiences?






25. the rationale for regulation in broadcasting is based on what?






26. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






27. Values that are reflected in entertainment messages include what?






28. to end up at the top of a Google search & a website must what?






29. What are the two types of thinking?






30. What is the long-term emotional effect?






31. It is clear that the media is completely controlled by what?






32. What must happen during television before commercial break?






33. What does the term telescoping refer to?

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34. What are the two main components in the demographics pattern?






35. Unintentional effects often occur when we are in a state of...






36. The video industry has 'a good deal of vertical integration'. What does this mean?






37. It is clear that the media is completely controlled by what?






38. The intended effects of ads include what?






39. What is a physiological effect?






40. Creators use the formula to do what?






41. Over time & the government has been _______________ with regard to who controls the media






42. ________ are beneficial because they allow for the creation of collective knowledge






43. What did the Communications Act of 1934 require?






44. What percent of a typical newspaper is advertising?






45. What does attitudinal effects create and shape?






46. What occupation is more represented on tv?






47. In what way (s) does advertising make us too materialistic?






48. What is the most prevalent media effect?






49. What are the three personal factors of fluctuation?






50. Which type of violence is most prevalent on television?






Can you answer 50 questions in 15 minutes?



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