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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Media deregulation
Text & television
Tragedy & mystery & action/horror
2. What is an effect that happens during exposure to the media messages?
An informed decision
Websites that allow users to add & edit material
Regulate
Immediate
3. What is action/horror?
By medium & society
Being immersed deeply in a task that they lose track of time and place
Good vs evil
Flow & telescoping
4. Consumers use the formula to do what?
Recognize elements of the story
The company that owns the platform also develops the games and distributes them
Shared commons & need for social networking & attraction of advertising support
African Americans
5. Describe product claims?
Condition audiences for repeat exposures
Confusing to the audience
Viacom & CBS
Baseline and fluctuation
6. What is the natural ability to distinguish the signal and the noise in any message?
Viacom & CBS
Field independency
Action must build up
Field independency & type of intelligence & type of thinking & conceptual differentiation
7. If you cry during a film & you are experiencing what type of effect?
People share their work through open web sites
State of mind & motivation & & degree of identification
Horizontal & vertical & conglomerate
Emotional
8. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Different from
Immediate
Conflict & climax & resolution
9. Explain localism
Individuals and society
People have control and control is decentralized
Prescription drugs
World of Warcraft & $15 per month & an online game & most successful video game in the world
10. What marital status is more represented on tv?
More married women
Field independency & type of intelligence & type of thinking & conceptual differentation
Broadcasters to serve the public interest & convenience & and necessity
Psychological & emotional & cognitive
11. What is the ability to memorize facts?
Always occurring
Strong personal locus
Crystalline & fluid
Crystalline intelligence
12. What are the two types of process effects?
Baseline and fluctuation
Developmental maturity & knowledge structures & media exposure habits
Emotional
Emotional
13. What are examples of baseline factors?
Concentration & consolidation & centralization
Field independency & type of intelligence & type of thinking & conceptual differentation
Drama & comedy & romance & reality series
Developmental maturity & knowledge structures & media exposure habits
14. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentrated
Niche audiences
15. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Explorers & socializers & achievers & controllers
Typical level of risk for an event
Media concentration & media deregulation
They eliminated the legal barrier to competition across markets
16. What is action/horror?
Good vs evil
State
Flow & telescoping
Antisocial vs prosocial
17. What are the two competing values?
Localism and efficiency
Field independency & type of intelligence & type of thinking & conceptual differentiation
Promotes
A temporary effect
18. interactive media games are In what stage of development?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
The media can provide us with information
Verbal violence
Penetration
19. Like media programming companies & advertising agencies are also...
The control of important institutions in the hads of all people
Concentrated
CEOs holding a greater concentration of power
Concentration & consolidation & centralization
20. People with the ___________________ learn the most from the media
Invisible & visible
Good vs evil
Largest amount of knowledge
Fluid intelligence
21. What is the middleware market?
Strong personal locus
When game developers market their game code to other game developers
Individuals and society
Relates to the unconscious effects of advertising
22. People who have a ________________ have more awareness of the effects process
Concentration & consolidation & centralization
Toilets & schools & video games & etc.
Strong personal locus
Concentration
23. When does invisible stereotyping occur?
Field independency
When whole segments of the population are ignored
Can be addictive
Localism
24. What is telescoping?
Focus on steps in the process
6
Media deregulation
The control of important institutions in the hads of all people
25. What are the two competing values?
Tragedy & mystery & action/horror
Field independency
Prescription drugs
Localism and efficiency
26. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
1950s
Invisible & visible
Crystalline intelligence
27. What best reflects the effects the media has on us?
Cognitive
Small
Always occurring
Institutions
28. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Relaxing regulations
Media concentration
Cognitive
29. What happens in the media deregulation?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Whites
They eliminated the legal barrier to competition across markets
Conservative
30. What was the biggest deal between any two media companies?
Telescoping
Viacom & CBS
Intentional
Discrimination and poverty impacting their lives
31. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
Flow & telescoping
Relaxing regulations
Social and economic
32. Explain localism
Action must build up
People have control and control is decentralized
Good vs evil
By medium & society
33. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Try to solve the plot
Try to solve the plot
Efficiency
34. What is baseline effects?
Typical level of risk for an effect
Prescription drugs
Cultivation & reinforcement
Telescoping
35. What are the two types of thinking?
Cultivation & reinforcement
Vertical and lateral
Confusing to the audience
Invisible & visible
36. Where does the term wiki come from?
Real world vs media world
Goals & drives
When game developers market their game code to other game developers
Hawaiian word wikiwiki
37. In what 6 ways is advertising deceptive?
Institutions
Field independency & type of intelligence & type of thinking & conceptual differentiation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Conglomerate
38. What do interactive games have the power to do?
The creation & formulas & & the social values of consumers
Developmental maturity & knowledge structures & media exposure habits
Condition audiences for repeat exposures
Influence of automatic bodily systems & beyond our conscious control
39. The media can have long and short term effects on what?
Influence of automatic bodily systems & beyond our conscious control
Baseline & fluctuation
Conflict & climax & resolution
Institutions & society & individuals
40. Many media effects are...
Discrimination and poverty impacting their lives
Media and personal
Intentional
Localism
41. ______ are the influences we experience constantly from our exposure to media messages?
Media concentration & media deregulation
Efficiency
Process effects
Conflict & climax & resolution
42. What must happen during television before commercial break?
Dramas and situation comedies
Action must build up
Text & television
Physiological
43. What is a wiki?
6
Websites that allow users to add & edit material
Dramas and situation comedies
Explorers & socializers & achievers & controllers
44. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
People have control and control is decentralized
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Concentration & consolidation & centralization
45. Give an example of the cognitive complexity of content
Print vs tv news
Automaticy
Discrimination and poverty impacting their lives
Desensitization
46. The video industry has 'a good deal of vertical integration'. What does this mean?
Localism
Wikis
The control of important institutions in the hads of all people
The company that owns the platform also develops the games and distributes them
47. The internet is considered a viral spiral because it _________ innovation due to its network structure
Massively Multiplayer Online Role Playing Game
Invisible & visible
Efficiency
Promotes
48. What is the ability to memorize facts?
State
Crystalline intelligence
Shared commons & need for social networking & attraction of advertising support
Media content
49. What are the four controversial content elements?
Telescoping
Media content
Sex & violence & language & sexual orientation
Good vs evil
50. There is a trend of ______________ of ownership in the media
Localism and efficiency
Cognitive
Flow
Concentration
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