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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Arcade games
6
More married women
An informed decision
2. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Content of messages & context of portrayals & cognitive complexity of content
Temporary
Social and economic
3. What is fluctuation effect?
Cultivation & reinforcement
Pay for placement
A temporary effect
When you focus on the steps in the process
4. What age is more represented on tv?
Simplistic and objectionable ways
Younger age
Can be addictive
An informed decision
5. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Ads making implicit claims that cannot be tested for the truth
By medium & society
Stereotypes
An attitudinal-type effect
6. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Manifest and process
Media concentration & media deregulation
Localism
Regulate
7. When does visible stereotyping occur?
Concentration & consolidation & centralization
Simplistic and objectionable ways
State
Conflict & climax & resolution
8. What is baseline effects?
Localism
Being immersed so deeply into a task so they lose track of all time and place
Localism and efficiency
Typical level of risk for an effect
9. What best reflects the effects the media has on us?
Always occurring
Institutions
Promotes
A temporary effect
10. What is efficiency?
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11. What is the ability to be creative?
Small
A temporary effect
Fluid intelligence
Cognitive
12. When does invisible stereotyping occur?
When whole segments of the population are ignored
Sex & violence & language & sexual orientation
Print vs tv news
Concentration & consolidation & centralization
13. Give an example of the content of messages
Attitudinal
Explorers & socializers & achievers & controllers
Real world vs media world
Antisocial vs prosocial
14. In the formula & What are the 2 constraints?
Vertical
Verbal violence
By medium & society
Relates to the unconscious effects of advertising
15. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Verbal violence
An informed decision
3%
Good vs evil
16. What does localism serve the needs of?
The control of important institutions in the hads of all people
A temporary effect
Manifest effect
Individuals and society
17. Consumers use the formula to do what?
Invisible & visible
Conglomerate
Viacom & CBS
Recognize elements of the story
18. Where does the term wiki come from?
State
Invisible & visible
Hawaiian word wikiwiki
Small
19. People with the ___________________ learn the most from the media
Opportunities vs addictions & goals
Largest amount of knowledge
Typical level of risk for an effect
Federal Communications Commission
20. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Niche audiences
Required broadcasters to serve the public's interest & convenience & & necessity
Can be at risk & shaped by media & own life factors
21. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Field independency
Vertical
Print vs tv news
Many companies
22. Give an example of the content of messages
Emotional
Antisocial vs prosocial
Advertisers manipulating us into buying things we don't need
Hawaiian word wikiwiki
23. A macro-type media effect refers to what?
More married women
Institutions
Conceptual differentiation
When game developers market their game code to other game developers
24. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Flow
Baseline & fluctuation
Verbal violence
25. What is the process of flow?
Developmental maturity & knowledge structures & media exposure habits
Being immersed so deeply into a task so they lose track of all time and place
People have control and control is decentralized
Motivations & states & degree of identification
26. to end up at the top of a Google search & a website must what?
Pay for placement
An informed decision
Determines a person's media exposure habits
Viacom & CBS
27. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Arcade games
Attitudinal
Influences
Create successful products
28. What are the three personal factors of fluctuation?
Cultivation & reinforcement
Recognize elements of the story
Motivations & states & degree of identification
State
29. What do interactive games have the power to do?
Automaticy
Cultivation & reinforcement
Condition audiences for repeat exposures
Vertical and lateral
30. What does localism serve the needs of?
Male
Easily noticable
Individuals and society
Shared commons & need for social connection & & attraction of advertisers
31. What are the two types of thinking?
Vertical and lateral
African Americans
Confusing to the audience
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
32. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Emotional
CEOs holding a greater concentration of power
Media concentration & media deregulation
Invisible & visible
33. What is Web 2.0?
Discrimination and poverty impacting their lives
People share their work through open web sites
Public interest & prevention of monopolies & promoting diversity
Viacom & CBS
34. What percentage of video games earn a profit?
Richer
3%
Viacom & CBS
Regulate
35. What did the Communications Act of 1934 require?
Always occurring
Positive because they are easy for viewers to recognize
Broadcasters to serve the public interest & convenience & and necessity
State of mind & motivation & & degree of identification
36. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Displacement of other activities
Localism
Physiological
Cognitive
37. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
Wikis
Concentrated
Manifest and process
38. What are the four cognitive abilities?
Attitudinal
Media content
Field independency & type of intelligence & type of thinking & conceptual differentation
Shared commons & need for social contact & attraction of advertisers
39. When does visible stereotyping occur?
Simplistic and objectionable ways
Media concentration
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Focus on steps in the process
40. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Typical level of risk for an event
The typical level of risk for an effect
An attitudinal-type effect
More married women
41. Who does marketing target?
Relates to the unconscious effects of advertising
The creation & formulas & & the social values of consumers
Niche audiences
Stereotypes
42. when one media company buys smaller companies of the same type & what type of concentration is this?
Focus on steps in the process
Horizontal
The creation & formulas & & the social values of consumers
Can be at risk & shaped by media & own life factors
43. The video industry has 'a good deal of vertical integration'. What does this mean?
Determines a person's media exposure habits
Penetration
Crysalline and fluid
The company that owns the platform also develops the games and distributes them
44. Describe baseline effects.
Cognitive
Typical level of risk for an event
Condition audiences for repeat exposures
Institutions & society & individuals
45. What was the biggest deal between any two media companies?
People share their work through open web sites
Concentration & consolidation & centralization
Attitudinal
Viacom & CBS
46. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Emotional
Goals & drives
World of Warcraft & $15 per month & an online game & most successful video game in the world
47. The pattern of the population of television characters is ______ the pattern of people in the real world
Manifest effect
Horizontal
Different from
Influence of automatic bodily systems & beyond our conscious control
48. Name the two types of process effects?
Long-term
Individuals and society
Baseline & fluctuation
Explorers & socializers & achievers & controllers
49. Long-term effects are ________ to notice than immediate effects.
Individuals and society
Regulate
Harder
Happiness is found in having things
50. What is the most prevalent media effect?
Cognitive
Websites that allow users to add & edit material
Toilets & schools & video games & etc.
3%