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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What percent of a typical newspaper is advertising?
Being immersed so deeply into a task so they lose track of all time and place
Motivations & states & degree of identification
60%
Horizontal & vertical & conglomerate
2. What is subliminal advertising
Relates to the unconscious effects of advertising
Positive because they are easy for viewers to recognize
Unintentional effects
Shared commons & need for social networking & attraction of advertising support
3. What are the three elements to a general story formula?
Immediate and long-term
Conflict & climax & resolution
Cultivation & reinforcement
Vertical and lateral
4. It is clear that the media is completely controlled by what?
Many companies
Being immersed so deeply into a task so they lose track of all time and place
When whole segments of the population are ignored
Toilets & schools & video games & etc.
5. What is localism?
The control of important institutions in the hads of all people
Arcade games
Action must build up
Displacement of other activities
6. What eliminated the legal barrier to competition across markets?
Small
Media deregulation
Concentration & consolidation & centralization
When you focus on the steps in the process
7. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Field independency & type of intelligence & type of thinking & conceptual differentiation
Localism
Can be addictive
Largest amount of knowledge
8. The pattern of the population of television characters is ______ the pattern of people in the real world
Crystalline intelligence
Relates to the unconscious effects of advertising
Different from
Hawaiian word wikiwiki
9. In order to appeal to audiences & most stories begin with what?
Flow & telescoping
Conflict
Intentional
Explorers & socializers & achievers & controllers
10. What are the two types of factors in fluctuation?
During an exposure to a particular message
Media and personal
Sex & violence & language & sexual orientation
Localism
11. What is puffery?
Relaxing regulations
Flow
Invisible & visible
Ads making implicit claims that cannot be tested for the truth
12. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Institutions & society & individuals
Antisocial vs prosocial
Individuals and society
Stereotypes
13. What is an effect that happens during exposure to the media messages?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Immediate
Crystalline intelligence
Media concentration & media deregulation
14. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Concentrated
Flow
Temporary
Automaticy
15. What does attitudinal effects create and shape?
Efficiency
Manifest effect
Opinions & beliefs & and values
Massively Multiplayer Online Role Playing Game
16. Which type of violence is most prevalent on television?
Being immersed so deeply into a task so they lose track of all time and place
Verbal violence
1980s & 1990s
The typical level of risk for an effect
17. What is efficiency?
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18. What is Web 2.0?
Macro-level effects
People share their work through open web sites
Happiness is found in having things
Create successful products
19. What is the way people group and classify things?
Influence of automatic bodily systems & beyond our conscious control
Conceptual differentiation
Influence of automatic bodily systems & beyond our conscious control
Concentration & consolidation & centralization
20. What is our personal locus made up of?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Goals & drives
Strong personal locus
Localism and efficiency
21. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Action must build up
Cultivation & reinforcement
An attitudinal-type effect
Dramas and situation comedies
22. What does attitudinal effects create and shape?
60%
Focus on steps in the process
Opinions & beliefs & and values
State
23. What are the two types of media effects?
Confusing to the audience
Baseline & fluctuation
Manifest and process
Opportunities vs addictions & goals
24. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
CEOs holding a greater concentration of power
Media and personal
Automaticy
25. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Emotional
Happiness is found in having things
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
26. What does the personal locus do?
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27. There is a trend of ______________ of ownership in the media
Concentration
The company that owns the platform also develops the games and distributes them
Macro-level effects
State of mind & motivation & & degree of identification
28. What are the 3 subgenres of drama?
Required broadcasters to serve the public's interest & convenience & & necessity
Media and personal
Tragedy & mystery & action/horror
Ads making implicit claims that cannot be tested for the truth
29. What is a physiological effect?
Action must build up
Concentration
Influence of automatic bodily systems & beyond our conscious control
Advertisers manipulating us into buying things we don't need
30. What did the Communications Act of 1934 require?
A temporary effect
Broadcasters to serve the public interest & convenience & and necessity
Crystalline & fluid
When you focus on the steps in the process
31. What are the two types of media effects?
Richer
Happiness is found in having things
Manifest and process
Vertical
32. Like media programming companies & advertising agencies are also...
Concentrated
Unintentional effects
Text & television
Conflict & climax & resolution
33. The number of ads for _______________ increases each year
The company that owns the platform also develops the games and distributes them
Prescription drugs
Shared commons & need for social networking & attraction of advertising support
Good vs evil
34. What is the long-term emotional effect?
Richer
Desensitization
Conservative
Simplistic and objectionable ways
35. What do interactive games have the power to do?
The control of important institutions in the hads of all people
Arcade games
Condition audiences for repeat exposures
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
36. What are the three types of concentration?
Horizontal & vertical & conglomerate
Toilets & schools & video games & etc.
Different from
Advertisers manipulating us into buying things we don't need
37. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Regulate
Media concentration & media deregulation
Psychological & emotional & cognitive
38. What occupation is more represented on tv?
To compare the tragic characters & make the audience feel better
Opinions & beliefs & and values
High paid
An informed decision
39. What does the term telescoping refer to?
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40. Every day & our baseline of media effects what?
During an exposure to a particular message
Advertisers manipulating us into buying things we don't need
State of mind & motivation & & degree of identification
Can be at risk & shaped by media & own life factors
41. When a digital game has been designed well & it delivers an experience to players through what?
Pay for placement
3%
Flow & telescoping
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
42. What are the four controversial content elements?
Drama & comedy & romance & reality series
Typical level of risk for an effect
Sex & violence & language & sexual orientation
Ads making implicit claims that cannot be tested for the truth
43. Describe fluctuation effects.
Penetration
Conceptual differentiation
Temporary
Fluid intelligence
44. When a digital game has been designed well & it delivers an experience to players through what?
6
Flow & telescoping
Relates to the unconscious effects of advertising
Conservative
45. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Broadcasters to serve the public interest & convenience & and necessity
Efficiency
Emotional
Relaxing regulations
46. What are the two types of process effects?
Baseline and fluctuation
Harder
By medium & society
Physiological
47. when one media company buys smaller companies of the same type & what type of concentration is this?
Deceptive
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Explorers & socializers & achievers & controllers
Horizontal
48. What two types of information is cognitive made up of?
Factual and social
Field independency
Vertical and lateral
Penetration
49. What ethnicity is overrepresented on tv?
Unintentional effects
Federal Communications Commission
Temporary
Whites
50. Like media programming companies & advertising agencies are also...
Horizontal
Concentrated
Federal Communications Commission
Confusing to the audience