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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?
Social and economic
Typical level of risk for an event
Wikis
Concentration & consolidation & centralization
2. What is the process of flow?
Male
Being immersed so deeply into a task so they lose track of all time and place
Pay for placement
Massively Multiplayer Online Role Playing Game
3. What are the four types of niche audiences?
Cultivation & reinforcement
Explorers & socializers & achievers & controllers
Typical level of risk for an event
Fluid intelligence
4. It is clear that the media is completely controlled by what?
Desensitization
Many companies
Developmental maturity & knowledge structures & media exposure habits
Flow
5. What is subliminal advertising
Hawaiian word wikiwiki
Small
High paid
Relates to the unconscious effects of advertising
6. What is the natural ability to distinguish the signal and the noise in any message?
Vertical and lateral
Field independency
Physiological
The media can provide us with information
7. What is the ability to be creative?
Influence of automatic bodily systems & beyond our conscious control
Federal Communications Commission
Fluid intelligence
Manifest effect
8. interactive media games are In what stage of development?
Penetration
Conflict & climax & resolution
Shared commons & need for social contact & attraction of advertisers
Baseline & fluctuation
9. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Male
Federal Communications Commission
Public interest & prevention of monopolies & promoting diversity
10. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Male
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Conservative
Niche audiences
11. What are the two main forms of stereotyping?
Conceptual differentiation
Invisible & visible
Shared commons & need for social networking & attraction of advertising support
Niche audiences
12. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
6
Try to solve the plot
World of Warcraft & $15 per month & an online game & most successful video game in the world
13. What are some fluctuation factors?
Physiological
State of mind & motivation & & degree of identification
Cognitive
Condition audiences for repeat exposures
14. What does the term telescoping refer to?
15. What is Web 2.0?
Shared commons & need for social networking & attraction of advertising support
Stereotypes
To compare the tragic characters & make the audience feel better
People share their work through open web sites
16. Popular criticism about advertising includes what?
17. Your _______ when you consume media content can alter your perception of and reaction to the content?
Media and messages
A temporary effect
State
Explorers & socializers & achievers & controllers
18. What are the three parts of efficiency?
Opinions & beliefs & and values
Concentration & consolidation & centralization
Can be at risk & shaped by media & own life factors
State of mind & motivation & & degree of identification
19. 'Bad' language in the media is what?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Cognitive & emotional & moral
Efficiency
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
20. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Establish awareness of products & existence of products
Vertical
The typical level of risk for an effect
The media can provide us with information
21. What is the natural ability to distinguish the singal and the noise in any message?
Attitudinal
Field independency
Media concentration
Motivations & states & degree of identification
22. What eliminated the legal barrier to competition across markets?
Media deregulation
Recognize elements of the story
Vertical and lateral
60%
23. What are the two main components in the demographics pattern?
Harder
Flow
World of Warcraft & $15 per month & an online game & most successful video game in the world
Real world vs media world
24. The internet is considered a viral spiral because it _________ innovation due to its network structure
Institutions
Emotional
Promotes
Tragedy & mystery & action/horror
25. There is a trend of ______________ of ownership in the media
Concentration
Stereotypes
Cognitive
Psychological & emotional & cognitive
26. Unintentional effects often occur when we are in a state of...
Automaticy
Deregulation & change in content & lack of access
People share their work through open web sites
Telescoping
27. What does localism serve the needs of?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Influences
Individuals and society
African Americans
28. Media ownership has big impact on...
Stereotypes
Whites
Wikis
Media content
29. What are the three types of concentration?
Can be at risk & shaped by media & own life factors
Horizontal & vertical & conglomerate
6
Deregulation & change in content & lack of access
30. What percentage of video games earn a profit?
Concentration
Developmental maturity & knowledge structures & media exposure habits
3%
Baseline & fluctuation
31. what force competes against the ethnic of localism?
Efficiency
Concentration
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Ownership rules are relaxed
32. When a digital game has been designed well & it delivers an experience to players through what?
Advertisers manipulating us into buying things we don't need
Flow & telescoping
Always occurring
Can be addictive
33. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Penetration
State
Tragedy & mystery & action/horror
African Americans
34. Long-term effects are ________ to notice than immediate effects.
Easily noticable
Harder
Regulate
Motivations & states & degree of identification
35. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
By medium & society
Simplistic and objectionable ways
Fluid intelligence
36. _______________ are societal changes that occur over a long period of time.
Happiness is found in having things
Conservative
Physiological
Macro-level effects
37. What was the biggest deal between any two media companies?
Viacom & CBS
Media deregulation
Localism
Individuals and society
38. What are the two timing factors?
Horizontal
Massively Multiplayer Online Role Playing Game
Immediate and long-term
Flow
39. The internet is considered a viral spiral because it _________ innovation due to its network structure
Required broadcasters to serve the public's interest & convenience & & necessity
World of Warcraft & $15 per month & an online game & most successful video game in the world
Factual and social
Promotes
40. What are the four genres in the formula?
Relates to the unconscious effects of advertising
Drama & comedy & romance & reality series
Wikis
Arcade games
41. Name the two types of process effects?
Baseline & fluctuation
Media concentration & media deregulation
Vertical
Concentration
42. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Developmental maturity & knowledge structures & media exposure habits
Flow
Relates to the unconscious effects of advertising
43. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Cognitive
Richer
Localism
Younger age
44. What are the two types of thinking?
Vertical and lateral
Younger age
Harder
Attitudinal
45. What are the three parts of efficiency?
Focus on steps in the process
Concentration & consolidation & centralization
Flow & telescoping
Viacom & CBS
46. The number of ads for _______________ increases each year
Wikis
Niche audiences
Prescription drugs
Media concentration
47. What are the three parts of efficiency?
Conceptual differentiation
They eliminated the legal barrier to competition across markets
People have control and control is decentralized
Concentration & consolidation & centralization
48. What are the two types of thinking?
More likely to appear in comedies than dramas
Discrimination and poverty impacting their lives
Vertical and lateral
Can be at risk & shaped by media & own life factors
49. In the formula & What are the 2 constraints?
Shared commons & need for social contact & attraction of advertisers
By medium & society
Easily noticable
Influences
50. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Confusing to the audience
Baseline and fluctuation
Localism
Emotional