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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the six baseline influencing factors?






2. What are the two types of factors in fluctuation?






3. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






4. Consumers use the formula to do what?






5. Creators use the formula to do what?






6. What do media exposure habits focus its attention on?






7. Media ownership has big impact on...






8. What two types of information is cognitive made up of?






9. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






10. What are the four cognitive abilities?






11. What are the two types of intelligence?






12. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






13. In order to become media literate in interactive media & what do we need to establish?






14. Like other media & the internet is now mature enough to suffer from...






15. What percentage of video games earn a profit?






16. Consumers use the formula to do what?






17. What is the way people group and classify things?






18. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






19. What percentage of video games earn a profit?






20. The three forces that have shaped the development of the interactive mass media






21. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






22. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






23. Creators use the formula to do what?






24. what force competes against the ethnic of localism?






25. The media can have long and short term effects on what?






26. Values that are reflected in entertainment messages include what?






27. What are examples of baseline factors?






28. When did the innovation stage for interactive media games begin?






29. What ethnicity is overrepresented on tv?






30. Who does marketing target?






31. when does immediate effects occur?






32. It is clear that the media is completely controlled by what?






33. A macro-type media effect refers to what?






34. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






35. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






36. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






37. The number of ads for _______________ increases each year






38. What are the two types of intelligence?






39. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






40. Issues of concern regarding merger activity includes what?






41. What is efficiency?

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42. What are the two main components in the demographics pattern?






43. In the formula & What are the 2 constraints?






44. Playing interactive video games & particularly MMORPGs...






45. Although African Americans are represented on television & portrayals rarely include....






46. Popular criticism about advertising includes what?

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47. What is the ability to memorize facts?






48. What does MMORPG stand for?






49. What is telescoping?






50. What is the middleware market?