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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Print vs tv news
Physiological
Ownership rules are relaxed
2. When does invisible stereotyping occur?
Concentration
When whole segments of the population are ignored
Telescoping
Focus on steps in the process
3. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Emotional
Attitudinal
Cultivation & reinforcement
Conceptual differentiation
4. What are the three elements to a general story formula?
Physiological
Media deregulation
Hawaiian word wikiwiki
Conflict & climax & resolution
5. What are the two major effects from the telecommunications competition & deregulation act of 1996?
High paid
Attitudinal
Explorers & socializers & achievers & controllers
Media concentration & media deregulation
6. What is our personal locus made up of?
Shared commons & need for social networking & attraction of advertising support
CEOs holding a greater concentration of power
Tragedy & mystery & action/horror
Goals & drives
7. A macro-type media effect refers to what?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Institutions
The creation & formulas & & the social values of consumers
Being immersed so deeply into a task so they lose track of all time and place
8. to end up at the top of a Google search & a website must what?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Conglomerate
Real world vs media world
Pay for placement
9. Over time & the government has been _______________ with regard to who controls the media
Temporary
Content of messages & context of portrayals & cognitive complexity of content
65+ years of age
Relaxing regulations
10. What are the two types of intelligence?
Influences
Confusing to the audience
Typical level of risk for an effect
Crysalline and fluid
11. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Good vs evil
Positive because they are easy for viewers to recognize
Viacom & CBS
12. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Determines a person's media exposure habits
Field independency
Wikis
13. Who does marketing target?
Vertical and lateral
Telescoping
Niche audiences
By medium & society
14. What is efficiency?
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15. What are the two types of intelligence?
Crysalline and fluid
Relates to the unconscious effects of advertising
Explorers & socializers & achievers & controllers
Shared commons & need for social networking & attraction of advertising support
16. Where does the term wiki come from?
State
Hawaiian word wikiwiki
Typical level of risk for an effect
Manifest effect
17. What are the two main forms of stereotyping?
Pay for placement
Cognitive & emotional & moral
Opinions & beliefs & and values
Invisible & visible
18. What is a baseline effect?
Process effects
Advertisers manipulating us into buying things we don't need
Immediate
The typical level of risk for an effect
19. what types of audiences have marketers of digital games identified as?
Media and personal
A digital game player's focus on steps in the process
Being immersed deeply in a task that they lose track of time and place
Explorers & socializers & achievers & controllers
20. Popular criticism about advertising includes what?
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21. People with the ___________________ learn the most from the media
Intentional
Penetration
Largest amount of knowledge
Concentration & consolidation & centralization
22. interactive media games are In what stage of development?
They are interactive
Recognize elements of the story
Sex & violence & language & sexual orientation
Penetration
23. What eliminated the legal barrier to competition across markets?
Crystalline & fluid
Media deregulation
Localism
The typical level of risk for an effect
24. What two types of information is cognitive made up of?
Prescription drugs
Concentration & consolidation & centralization
Factual and social
Shared commons & need for social connection & & attraction of advertisers
25. What are the four controversial content elements?
Flow
Sex & violence & language & sexual orientation
Baseline and fluctuation
Regulate
26. What do media exposure habits focus its attention on?
The company that owns the platform also develops the games and distributes them
Physiological
Media and messages
Crystalline & fluid
27. What does localism serve the needs of?
Individuals and society
Immediate and long-term
Typical level of risk for an effect
Crysalline and fluid
28. What are the six baseline influencing factors?
Physiological
Field independency
Influence of automatic bodily systems & beyond our conscious control
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
29. What is fluctuation effect?
A temporary effect
Concentrated
Localism and efficiency
Crystalline intelligence
30. When did megamergers become popular?
Concentration & consolidation & centralization
When you focus on the steps in the process
Required broadcasters to serve the public's interest & convenience & & necessity
1980s & 1990s
31. Many media effects are...
Macro-level effects
Intentional
Try to solve the plot
Psychological & emotional & cognitive
32. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
An attitudinal-type effect
Physiological
Crystalline intelligence
33. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Field independency & type of intelligence & type of thinking & conceptual differentiation
Individuals and society
Good vs evil
34. What is the ability to memorize facts?
Richer
Crystalline intelligence
1980s & 1990s
Media and messages
35. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
60%
The typical level of risk for an effect
Conceptual differentiation
Conservative
36. What best reflects the effects the media has on us?
Antisocial vs prosocial
Always occurring
State
Immediate and long-term
37. When does visible stereotyping occur?
A temporary effect
People have control and control is decentralized
Simplistic and objectionable ways
Intentional
38. The intended effects of ads include what?
Establish awareness of products & existence of products
Simplistic and objectionable ways
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
The creation & formulas & & the social values of consumers
39. What marital status is more represented on tv?
Real world vs media world
Field independency
More married women
African Americans
40. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Male
African Americans
Emotional
Penetration
41. What are the three parts of efficiency?
Psychological & emotional & cognitive
Concentration & consolidation & centralization
Media concentration & media deregulation
Dramas and situation comedies
42. What is a wiki?
High paid
Websites that allow users to add & edit material
Field independency
1980s & 1990s
43. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Focus on steps in the process
Flow
High paid
Cognitive
44. It is clear that the media is completely controlled by what?
Always occurring
Content of messages & context of portrayals & cognitive complexity of content
Flow & telescoping
Many companies
45. What does a cognitive-effect means?
Required broadcasters to serve the public's interest & convenience & & necessity
The media can provide us with information
Motivations & states & degree of identification
Establish awareness of products & existence of products
46. What is WOW?
Vertical and lateral
Concentrated
Happiness is found in having things
World of Warcraft & $15 per month & an online game & most successful video game in the world
47. What is the most prevalent media effect?
Toilets & schools & video games & etc.
Arcade games
Relaxing regulations
Cognitive
48. What are the six baseline influencing factors?
Small
Ownership rules are relaxed
The media can provide us with information
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
49. People who have a ________________ have more awareness of the effects process
Individuals and society
Can be addictive
Strong personal locus
Cognitive
50. When does invisible stereotyping occur?
Telescoping
Immediate and long-term
Hawaiian word wikiwiki
When whole segments of the population are ignored