SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _______________ frequently occur when you are in a state of automaticity.
Flow
Unintentional effects
Establish awareness of products & existence of products
Regulate
2. What socioeconomic status is more represented?
Good vs evil
Richer
Cultivation & reinforcement
Conservative
3. What are the six main criticisms of advertising?
Drama & comedy & romance & reality series
Opinions & beliefs & and values
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Developmental maturity & knowledge structures & media exposure habits
4. What are the two main forms of stereotyping?
Cultivation & reinforcement
Physiological
Invisible & visible
Media concentration
5. What is Web 2.0?
When fewer people control the media& there's a narrow range of voices
Efficiency
Typical level of risk for an event
People share their work through open web sites
6. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
65+ years of age
Richer
Vertical and lateral
7. A macro-type media effect refers to what?
Relates to the unconscious effects of advertising
Institutions
Horizontal
Largest amount of knowledge
8. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Pay for placement
Ownership rules are relaxed
Flow & telescoping
Flow
9. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Whites
Penetration
Conceptual differentiation
10. What is the long-term behavioral effect?
Displacement of other activities
Verbal violence
Cognitive
Concentration & consolidation & centralization
11. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Focus on steps in the process
Baseline & fluctuation
Regulate
Attitudinal
12. In the formula & What are the 2 constraints?
An informed decision
By medium & society
Attitudinal
Physiological
13. when one media company buys smaller companies of the same type & what type of concentration is this?
Harder
Conglomerate
Real world vs media world
Horizontal
14. Every day & our baseline of media effects what?
Individuals and society
More married women
Can be at risk & shaped by media & own life factors
Crystalline intelligence
15. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Relates to the unconscious effects of advertising
1980s & 1990s
Media deregulation
16. what happens in the media concentration?
Media concentration
Immediate
Shared commons & need for social connection & & attraction of advertisers
Ownership rules are relaxed
17. When did the innovation stage for interactive media games begin?
1950s
Media concentration
Telescoping
A temporary effect
18. It is clear that the media is completely controlled by what?
Websites that allow users to add & edit material
World of Warcraft & $15 per month & an online game & most successful video game in the world
Many companies
Localism and efficiency
19. Values that are reflected in entertainment messages include what?
Massively Multiplayer Online Role Playing Game
Try to solve the plot
Happiness is found in having things
Motivations & states & degree of identification
20. Unintentional effects often occur when we are in a state of...
Automaticy
World of Warcraft & $15 per month & an online game & most successful video game in the world
Create successful products
Media concentration & media deregulation
21. What are the two long-term attitudinal effects?
Unintentional effects
The company that owns the platform also develops the games and distributes them
Influences
Cultivation & reinforcement
22. What are the two types of intelligence?
Media content
Concentration & consolidation & centralization
The control of important institutions in the hads of all people
Crystalline & fluid
23. What are the two long-term attitudinal effects?
Institutions & society & individuals
Cultivation & reinforcement
1980s & 1990s
When fewer people control the media& there's a narrow range of voices
24. the rationale for regulation in broadcasting is based on what?
When game developers market their game code to other game developers
Cognitive
6
Public interest & prevention of monopolies & promoting diversity
25. The business trend to consolidate has grown stronger than the government's impulse to...
Field independency
Crystalline & fluid
Localism
Regulate
26. What happens in the media deregulation?
Conglomerate
Cognitive
They eliminated the legal barrier to competition across markets
Long-term
27. What are the three personal factors of fluctuation?
Relaxing regulations
Motivations & states & degree of identification
Cognitive
Shared commons & need for social contact & attraction of advertisers
28. What gender is more popular on tv?
Influences
Male
Localism and efficiency
Horizontal & vertical & conglomerate
29. There is a trend of ______________ of ownership in the media
The control of important institutions in the hads of all people
Advertisers manipulating us into buying things we don't need
Wikis
Concentration
30. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Institutions
Physiological
Hawaiian word wikiwiki
Regulate
31. What are the four genres in the formula?
Drama & comedy & romance & reality series
The control of important institutions in the hads of all people
Developmental maturity & knowledge structures & media exposure habits
When whole segments of the population are ignored
32. What is the natural ability to distinguish the singal and the noise in any message?
Massively Multiplayer Online Role Playing Game
Desensitization
Field independency
Drama & comedy & romance & reality series
33. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
A temporary effect
Telescoping
CEOs holding a greater concentration of power
34. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
60%
60%
Flow & telescoping
35. What is efficiency?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
36. What eliminated the legal barrier to competition across markets?
Media deregulation
Attitudinal
High paid
Condition audiences for repeat exposures
37. to end up at the top of a Google search & a website must what?
Pay for placement
Media concentration & media deregulation
Content of messages & context of portrayals & cognitive complexity of content
People have control and control is decentralized
38. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Manifest and process
Confusing to the audience
Emotional
39. What age is more represented on tv?
Telescoping
Goals & drives
Younger age
Shared commons & need for social contact & attraction of advertisers
40. It is clear that the media is completely controlled by what?
Many companies
Advertisers manipulating us into buying things we don't need
Richer
Cognitive
41. What socioeconomic status is more represented?
Regulate
Attitudinal
By medium & society
Richer
42. Describe manifest effects?
Easily noticable
Conglomerate
Conflict & climax & resolution
Fluid intelligence
43. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Promotes
Influences
Advertisers manipulating us into buying things we don't need
Media content
44. What does the term telescoping refer to?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
45. What are the three elements to a general story formula?
Crystalline intelligence
Conflict & climax & resolution
Strong personal locus
An attitudinal-type effect
46. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Cultivation & reinforcement
Harder
Conglomerate
Influences
47. What are the two competing values?
Media and messages
Institutions
Individuals and society
Localism and efficiency
48. What are the three states of personal factors in fluctuation?
Media concentration & media deregulation
Action must build up
Psychological & emotional & cognitive
Long-term
49. Where does the term wiki come from?
Male
Media concentration & media deregulation
Focus on steps in the process
Hawaiian word wikiwiki
50. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Positive because they are easy for viewers to recognize
Deceptive
Discrimination and poverty impacting their lives