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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What ethnicity is overrepresented on tv?
Social and economic
Pay for placement
Focus on steps in the process
Whites
2. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
An attitudinal-type effect
A digital game player's focus on steps in the process
Localism
Prescription drugs
3. What are the four cognitive abilities?
Flow & telescoping
Field independency & type of intelligence & type of thinking & conceptual differentation
Concentration
Vertical and lateral
4. What are the three parts of efficiency?
Concentration & consolidation & centralization
Process effects
Can be addictive
Required broadcasters to serve the public's interest & convenience & & necessity
5. What percentage of video games earn a profit?
Recognize elements of the story
Unintentional effects
3%
Broadcasters to serve the public interest & convenience & and necessity
6. What are the 3 subgenres of drama?
Tragedy & mystery & action/horror
Physiological
Shared commons & need for social networking & attraction of advertising support
Relates to the unconscious effects of advertising
7. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Toilets & schools & video games & etc.
Can be addictive
Manifest effect
8. In the formula & What are the 2 constraints?
Media deregulation
By medium & society
When game developers market their game code to other game developers
Different from
9. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Baseline & fluctuation
Concentration & consolidation & centralization
During an exposure to a particular message
Localism
10. What does localism serve the needs of?
Male
Individuals and society
Create successful products
Positive because they are easy for viewers to recognize
11. The internet is considered a viral spiral because it _________ innovation due to its network structure
Drama & comedy & romance & reality series
The control of important institutions in the hads of all people
Toilets & schools & video games & etc.
Promotes
12. Media ownership has big impact on...
Media content
Positive because they are easy for viewers to recognize
State
Action must build up
13. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Media concentration
Easily noticable
An attitudinal-type effect
The typical level of risk for an effect
14. The three forces that have shaped the development of the interactive mass media
Process effects
Shared commons & need for social networking & attraction of advertising support
The company that owns the platform also develops the games and distributes them
More married women
15. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Baseline and fluctuation
Baseline & fluctuation
Medical workers
16. There is a trend of ______________ of ownership in the media
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Concentration
Sex & violence & language & sexual orientation
Broadcasters to serve the public interest & convenience & and necessity
17. What is a baseline effect?
Many companies
The typical level of risk for an effect
Public interest & prevention of monopolies & promoting diversity
Localism and efficiency
18. What was the first form of media games?
Arcade games
People have control and control is decentralized
Happiness is found in having things
Text & television
19. Although African Americans are represented on television & portrayals rarely include....
Field independency & type of intelligence & type of thinking & conceptual differentiation
Discrimination and poverty impacting their lives
Ownership rules are relaxed
Concentration
20. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Opportunities vs addictions & goals
65+ years of age
An informed decision
Cognitive
21. In tv & gays are what?
Horizontal
Process effects
Conflict & climax & resolution
More likely to appear in comedies than dramas
22. What gender is more popular on tv?
Required broadcasters to serve the public's interest & convenience & & necessity
Field independency & type of intelligence & type of thinking & conceptual differentiation
Conservative
Male
23. What was it when ownership rules were relaxed?
Emotional
Media concentration
Websites that allow users to add & edit material
More likely to appear in comedies than dramas
24. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Websites that allow users to add & edit material
65+ years of age
Media deregulation
25. What was the first form of media games?
Vertical
Ads making implicit claims that cannot be tested for the truth
Cultivation & reinforcement
Arcade games
26. Describe fluctuation effects.
Temporary
Viacom & CBS
More likely to appear in comedies than dramas
Pay for placement
27. What does localism serve the needs of?
Antisocial vs prosocial
A temporary effect
When fewer people control the media& there's a narrow range of voices
Individuals and society
28. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Localism
Simplistic and objectionable ways
Physiological
Verbal violence
29. Consumers use the formula to do what?
Happiness is found in having things
Recognize elements of the story
Conflict & climax & resolution
Cultivation & reinforcement
30. What is subliminal advertising
Attitudinal
Crystalline intelligence
Relates to the unconscious effects of advertising
Tragedy & mystery & action/horror
31. Unintentional effects often occur when we are in a state of...
Whites
Factual and social
Automaticy
Establish awareness of products & existence of products
32. What does MMORPG stand for?
Deceptive
Public interest & prevention of monopolies & promoting diversity
Wikis
Massively Multiplayer Online Role Playing Game
33. The number of ads for _______________ increases each year
Opinions & beliefs & and values
Physiological
Motivations & states & degree of identification
Prescription drugs
34. Give an example of the content of messages
Different from
Emotional
Antisocial vs prosocial
A digital game player's focus on steps in the process
35. What are the two main forms of stereotyping?
Invisible & visible
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Deregulation & change in content & lack of access
Field independency
36. Like media programming companies & advertising agencies are also...
Massively Multiplayer Online Role Playing Game
Concentrated
Institutions
Many companies
37. What is the long-term emotional effect?
Desensitization
Text & television
Toilets & schools & video games & etc.
Fluid intelligence
38. In what way (s) does advertising make us too materialistic?
When whole segments of the population are ignored
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
We keep asking for more products
Positive because they are easy for viewers to recognize
39. Describe product claims?
Flow
Establish awareness of products & existence of products
State of mind & motivation & & degree of identification
Confusing to the audience
40. Describe baseline effects.
Typical level of risk for an event
Different from
Individuals and society
Medical workers
41. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Action must build up
Ads making implicit claims that cannot be tested for the truth
The control of important institutions in the hads of all people
42. What is action/horror?
Good vs evil
Conceptual differentiation
An attitudinal-type effect
State of mind & motivation & & degree of identification
43. The intended effects of ads include what?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Establish awareness of products & existence of products
We keep asking for more products
Flow & telescoping
44. People who have a ________________ have more awareness of the effects process
Strong personal locus
Stereotypes
Pay for placement
Good vs evil
45. What is the middleware market?
When you focus on the steps in the process
Advertisers manipulating us into buying things we don't need
When game developers market their game code to other game developers
Institutions & society & individuals
46. Describe product claims?
Websites that allow users to add & edit material
Confusing to the audience
Influences
Opinions & beliefs & and values
47. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Attitudinal
Emotional
Viacom & CBS
Conglomerate
48. According to the _______________ is the most challenging medium for telling stories
Deceptive
Text & television
Process effects
Flow
49. What are the 3 media factors in fluctuation?
Localism and efficiency
Arcade games
Content of messages & context of portrayals & cognitive complexity of content
Conservative
50. What are the four cognitive abilities?
Automaticy
Flow
Field independency & type of intelligence & type of thinking & conceptual differentiation
Displacement of other activities