Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are some fluctuation factors?






2. Many media effects are...






3. Describe manifest effects?






4. What are examples of baseline factors?






5. The internet is considered a viral spiral because it _________ innovation due to its network structure






6. What ethnicity is overrepresented on tv?






7. What are some examples of where advertisements can be found?






8. When does invisible stereotyping occur?






9. What is action/horror?






10. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






11. What are the two types of process effects?






12. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






13. When does invisible stereotyping occur?






14. What happens in the media deregulation?






15. Name the two types of process effects?






16. What must happen during television before commercial break?






17. What are the 3 developmental maturities?






18. What is baseline effects?






19. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






20. People who have a ________________ have more awareness of the effects process






21. when does immediate effects occur?






22. What are the two main components in the demographics pattern?






23. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






24. Who does marketing target?






25. What occupation is more represented on tv?






26. Where does the term wiki come from?






27. What does attitudinal effects create and shape?






28. Describe baseline effects.






29. What does a cognitive-effect means?






30. Where does the term wiki come from?






31. What is localism?






32. What does the personal locus do?

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33. The video industry has 'a good deal of vertical integration'. What does this mean?






34. What is a mystery?






35. ______ are the influences we experience constantly from our exposure to media messages?






36. In order to appeal to audiences & most stories begin with what?






37. What is fluctuation effect?






38. What are the two types of thinking?






39. What is puffery?






40. What is a belief that control of important institutions should be in the hands of many through decentralization?






41. When did the innovation stage for interactive media games begin?






42. what force competes against the ethnic of localism?






43. to end up at the top of a Google search & a website must what?






44. What is the ability to be creative?






45. According to the _______________ is the most challenging medium for telling stories






46. Issues of concern regarding merger activity includes what?






47. What do interactive games have the power to do?






48. What eliminated the legal barrier to competition across markets?






49. What is the long-term behavioral effect?






50. What is WOW?