SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is a wiki?
To compare the tragic characters & make the audience feel better
Websites that allow users to add & edit material
Localism and efficiency
More likely to appear in comedies than dramas
2. What was it when ownership rules were relaxed?
A temporary effect
Arcade games
Media concentration
Unintentional effects
3. What is the long-term behavioral effect?
Websites that allow users to add & edit material
Displacement of other activities
Many companies
Hawaiian word wikiwiki
4. What is puffery?
Regulate
Ads making implicit claims that cannot be tested for the truth
Conglomerate
High paid
5. What was the first form of media games?
Deceptive
Arcade games
Penetration
Advertisers manipulating us into buying things we don't need
6. What is flow?
Institutions & society & individuals
Conflict & climax & resolution
Condition audiences for repeat exposures
Being immersed deeply in a task that they lose track of time and place
7. Like media programming companies & advertising agencies are also...
During an exposure to a particular message
Concentrated
Shared commons & need for social contact & attraction of advertisers
Broadcasters to serve the public interest & convenience & and necessity
8. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Small
Establish awareness of products & existence of products
Recognize elements of the story
9. Many media effects are...
State
When you focus on the steps in the process
Intentional
Pay for placement
10. What are the two types of media effects?
Manifest and process
Being immersed so deeply into a task so they lose track of all time and place
Attitudinal
Younger age
11. What occupation is more represented on tv?
High paid
Vertical and lateral
Action must build up
Cultivation & reinforcement
12. What age is more represented on tv?
Younger age
Automaticy
Drama & comedy & romance & reality series
Pay for placement
13. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
1980s & 1990s
Determines a person's media exposure habits
Factual and social
Cognitive
14. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Media concentration & media deregulation
1950s
Cognitive
Emotional
15. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Intentional
Recognize elements of the story
Field independency
16. What marital status is more represented on tv?
Shared commons & need for social networking & attraction of advertising support
Required broadcasters to serve the public's interest & convenience & & necessity
More married women
Manifest effect
17. What are the 3 subgenres of drama?
An informed decision
Tragedy & mystery & action/horror
Small
Telescoping
18. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Explorers & socializers & achievers & controllers
Arcade games
They are interactive
19. What is the long-term behavioral effect?
When game developers market their game code to other game developers
Displacement of other activities
Concentration
Ownership rules are relaxed
20. What is a baseline effect?
The typical level of risk for an effect
Male
Media and messages
African Americans
21. Playing interactive video games & particularly MMORPGs...
Can be addictive
Telescoping
More likely to appear in comedies than dramas
Manifest effect
22. What eliminated the legal barrier to competition across markets?
Media deregulation
Concentrated
Many companies
Being immersed so deeply into a task so they lose track of all time and place
23. the rationale for regulation in broadcasting is based on what?
Media concentration & media deregulation
Public interest & prevention of monopolies & promoting diversity
A temporary effect
Horizontal & vertical & conglomerate
24. What does the personal locus do?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
25. When creating a new tv series & producers must work around various constraints. What are some constraints?
Advertisers manipulating us into buying things we don't need
The creation & formulas & & the social values of consumers
Cognitive & emotional & moral
Explorers & socializers & achievers & controllers
26. What is telescoping?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Crystalline & fluid
Media and messages
Focus on steps in the process
27. What was significant about the Communications Act 1934?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
28. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Whites
Text & television
Conflict & climax & resolution
29. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
An attitudinal-type effect
60%
Efficiency
30. What does the term telescoping refer to?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
31. What is the ability to be creative?
1950s
1980s & 1990s
Condition audiences for repeat exposures
Fluid intelligence
32. _______________ frequently occur when you are in a state of automaticity.
Condition audiences for repeat exposures
Temporary
Different from
Unintentional effects
33. Popular criticism about advertising includes what?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
34. when one media company buys smaller companies of the same type & what type of concentration is this?
People have control and control is decentralized
Many companies
Horizontal
The creation & formulas & & the social values of consumers
35. to end up at the top of a Google search & a website must what?
They eliminated the legal barrier to competition across markets
Typical level of risk for an event
Crystalline & fluid
Pay for placement
36. What are the three elements to a general story formula?
They are interactive
African Americans
Conflict & climax & resolution
State
37. In what way (s) does advertising make us too materialistic?
Emotional
Manifest effect
Localism
We keep asking for more products
38. In what 6 ways is advertising deceptive?
Try to solve the plot
Wikis
Penetration
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
39. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Automaticy
Media and personal
Hawaiian word wikiwiki
40. The number of ads for _______________ increases each year
Long-term
Prescription drugs
Motivations & states & degree of identification
Federal Communications Commission
41. What must happen during television before commercial break?
Flow
The creation & formulas & & the social values of consumers
Media content
Action must build up
42. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Content of messages & context of portrayals & cognitive complexity of content
Long-term
Shared commons & need for social connection & & attraction of advertisers
CEOs holding a greater concentration of power
43. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Ownership rules are relaxed
Process effects
Manifest effect
Localism
44. What are the two types of intelligence?
Crystalline & fluid
Psychological & emotional & cognitive
Attitudinal
Relaxing regulations
45. When a digital game has been designed well & it delivers an experience to players through what?
Cognitive
They eliminated the legal barrier to competition across markets
Conceptual differentiation
Flow & telescoping
46. What are the three parts of efficiency?
Content of messages & context of portrayals & cognitive complexity of content
Massively Multiplayer Online Role Playing Game
Concentration & consolidation & centralization
Positive because they are easy for viewers to recognize
47. What does the personal locus do?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
48. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Intentional
6
When fewer people control the media& there's a narrow range of voices
Younger age
49. What do megamergers result in?
Explorers & socializers & achievers & controllers
Recognize elements of the story
CEOs holding a greater concentration of power
Conflict & climax & resolution
50. There is a trend of ______________ of ownership in the media
Media concentration
A digital game player's focus on steps in the process
Concentration
Conceptual differentiation