SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What age is more represented on tv?
Vertical and lateral
Simplistic and objectionable ways
More married women
Younger age
2. Issues of concern regarding merger activity includes what?
CEOs holding a greater concentration of power
World of Warcraft & $15 per month & an online game & most successful video game in the world
Deregulation & change in content & lack of access
Tragedy & mystery & action/horror
3. ______ are the influences we experience constantly from our exposure to media messages?
Explorers & socializers & achievers & controllers
Stereotypes
Process effects
6
4. What is a wiki?
Baseline and fluctuation
Deceptive
Media concentration
Websites that allow users to add & edit material
5. ________ are beneficial because they allow for the creation of collective knowledge
Institutions & society & individuals
Wikis
A temporary effect
Concentration
6. What socioeconomic status is more represented?
World of Warcraft & $15 per month & an online game & most successful video game in the world
The creation & formulas & & the social values of consumers
Richer
Typical level of risk for an effect
7. Every day & our baseline of media effects what?
Can be at risk & shaped by media & own life factors
Required broadcasters to serve the public's interest & convenience & & necessity
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Conservative
8. What are the three personal factors of fluctuation?
Broadcasters to serve the public interest & convenience & and necessity
Motivations & states & degree of identification
Hawaiian word wikiwiki
Massively Multiplayer Online Role Playing Game
9. according to the textbook & which occupation is the most prevalent in the television world?
Invisible & visible
Medical workers
Whites
Drama & comedy & romance & reality series
10. The media can have long and short term effects on what?
Institutions & society & individuals
Displacement of other activities
State of mind & motivation & & degree of identification
Vertical and lateral
11. What are stereotypes on tv?
People have control and control is decentralized
Conflict
Positive because they are easy for viewers to recognize
Being immersed deeply in a task that they lose track of time and place
12. Like other media & the internet is now mature enough to suffer from...
Can be addictive
Concentration
Localism and efficiency
Field independency & type of intelligence & type of thinking & conceptual differentation
13. The pattern of the population of television characters is ______ the pattern of people in the real world
Manifest effect
Different from
Wikis
Concentrated
14. Explain localism
Immediate and long-term
People have control and control is decentralized
Action must build up
Condition audiences for repeat exposures
15. What are the three types of concentration?
Conflict
Horizontal & vertical & conglomerate
Factual and social
Ownership rules are relaxed
16. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Largest amount of knowledge
Vertical
Emotional
The creation & formulas & & the social values of consumers
17. Over time & the government has been _______________ with regard to who controls the media
The control of important institutions in the hads of all people
Penetration
Efficiency
Relaxing regulations
18. What is the process of flow?
Media and personal
Penetration
Being immersed so deeply into a task so they lose track of all time and place
Concentration
19. What does attitudinal effects create and shape?
Immediate and long-term
Conceptual differentiation
Immediate
Opinions & beliefs & and values
20. the rationale for regulation in broadcasting is based on what?
Wikis
Recognize elements of the story
Public interest & prevention of monopolies & promoting diversity
During an exposure to a particular message
21. Who does marketing target?
Websites that allow users to add & edit material
Public interest & prevention of monopolies & promoting diversity
Telescoping
Niche audiences
22. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Recognize elements of the story
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Manifest effect
Influences
23. Describe baseline effects.
Concentration
Federal Communications Commission
Typical level of risk for an event
Media concentration & media deregulation
24. What are the three elements to a general story formula?
Cognitive
Conflict & climax & resolution
The typical level of risk for an effect
To compare the tragic characters & make the audience feel better
25. If you cry during a film & you are experiencing what type of effect?
Establish awareness of products & existence of products
Emotional
Invisible & visible
Opportunities vs addictions & goals
26. What is the way people group and classify things?
Field independency
When whole segments of the population are ignored
Influence of automatic bodily systems & beyond our conscious control
Conceptual differentiation
27. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
More married women
Crystalline & fluid
Field independency
Stereotypes
28. What is the long-term behavioral effect?
When game developers market their game code to other game developers
Relates to the unconscious effects of advertising
Displacement of other activities
Shared commons & need for social networking & attraction of advertising support
29. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
People share their work through open web sites
Media concentration & media deregulation
More likely to appear in comedies than dramas
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
30. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Institutions & society & individuals
Localism
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
31. The three forces that have shaped the development of the interactive mass media
Attitudinal
Crysalline and fluid
Emotional
Shared commons & need for social networking & attraction of advertising support
32. 'Bad' language in the media is what?
Attitudinal
The media can provide us with information
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Field independency
33. What are the two types of intelligence?
Efficiency
CEOs holding a greater concentration of power
Determines a person's media exposure habits
Crystalline & fluid
34. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Ownership rules are relaxed
Long-term
Condition audiences for repeat exposures
3%
35. When a digital game has been designed well & it delivers an experience to players through what?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Ownership rules are relaxed
Flow & telescoping
Broadcasters to serve the public interest & convenience & and necessity
36. Give an example of the content of messages
Antisocial vs prosocial
Explorers & socializers & achievers & controllers
Largest amount of knowledge
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
37. According to the _______________ is the most challenging medium for telling stories
Small
Text & television
Promotes
Field independency & type of intelligence & type of thinking & conceptual differentiation
38. What are some examples of where advertisements can be found?
Relates to the unconscious effects of advertising
Try to solve the plot
Toilets & schools & video games & etc.
Social and economic
39. What percent of a typical newspaper is advertising?
60%
Crystalline & fluid
During an exposure to a particular message
High paid
40. Which type of violence is most prevalent on television?
When whole segments of the population are ignored
Discrimination and poverty impacting their lives
Positive because they are easy for viewers to recognize
Verbal violence
41. What best reflects the effects the media has on us?
Manifest and process
Always occurring
Whites
Concentration
42. When did megamergers become popular?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
1980s & 1990s
Always occurring
Promotes
43. Playing interactive video games & particularly MMORPGs...
By medium & society
Crystalline intelligence
Can be addictive
Can be at risk & shaped by media & own life factors
44. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Temporary
Influences
Physiological
Concentration & consolidation & centralization
45. Consumers use the formula to do what?
Shared commons & need for social contact & attraction of advertisers
People share their work through open web sites
Recognize elements of the story
Largest amount of knowledge
46. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Crystalline intelligence
Try to solve the plot
Physiological
African Americans
47. What is localism?
Horizontal
Being immersed so deeply into a task so they lose track of all time and place
The control of important institutions in the hads of all people
When game developers market their game code to other game developers
48. Media ownership has big impact on...
Regulate
Media content
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Different from
49. What is WOW?
When whole segments of the population are ignored
Deceptive
Cognitive
World of Warcraft & $15 per month & an online game & most successful video game in the world
50. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Flow
Manifest effect
An attitudinal-type effect
During an exposure to a particular message