Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is puffery?






2. What is the natural ability to distinguish the singal and the noise in any message?






3. the rationale for regulation in broadcasting is based on what?






4. What do media exposure habits focus its attention on?






5. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






6. What is telescoping?






7. when does immediate effects occur?






8. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






9. What two types of information is cognitive made up of?






10. Popular criticism about advertising includes what?

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11. according to the textbook & _____ are more likely to be represented in the television world than the real world.






12. Although African Americans are represented on television & portrayals rarely include....






13. In order to appeal to audiences & most stories begin with what?






14. Give an example of the cognitive complexity of content






15. what three forces shape the development of interactive media?






16. What are examples of baseline factors?






17. What government organization monitors tv and radio programming to determine if it is obscene or not?






18. What percent of a typical newspaper is advertising?






19. What are stereotypes on tv?






20. What does localism serve the needs of?






21. What is one of the characteristics that differentiate mass media games or video games from other mass media?






22. What are the two types of thinking?






23. What does the personal locus do?

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24. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






25. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






26. What was the first form of media games?






27. Many media effects are...






28. What gender is more popular on tv?






29. What is efficiency?

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30. What government organization monitors tv and radio programming to determine if it is obscene or not?






31. What are the 3 subgenres of drama?






32. Values that are reflected in entertainment messages include what?






33. What socioeconomic status is more represented?






34. What are the four cognitive abilities?






35. What are the 3 developmental maturities?






36. It is clear that the media is completely controlled by what?






37. What was the biggest deal between any two media companies?






38. What does MMORPG stand for?






39. A macro-type media effect refers to what?






40. The three forces that have shaped the development of the interactive mass media






41. According to the _______________ is the most challenging medium for telling stories






42. What is the middleware market?






43. What is action/horror?






44. What best reflects the effects the media has on us?






45. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






46. In the formula & What are the 2 constraints?






47. when one media company buys smaller companies of the same type & what type of concentration is this?






48. What is a baseline effect?






49. What is telescoping?






50. What are the two competing values?