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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What two types of information is cognitive made up of?
1950s
Factual and social
Concentration
Shared commons & need for social contact & attraction of advertisers
2. What government organization monitors tv and radio programming to determine if it is obscene or not?
Broadcasters to serve the public interest & convenience & and necessity
Federal Communications Commission
Whites
Crysalline and fluid
3. what three forces shape the development of interactive media?
Cognitive
60%
Conflict & climax & resolution
Shared commons & need for social contact & attraction of advertisers
4. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Attitudinal
Establish awareness of products & existence of products
During an exposure to a particular message
5. ______ are the influences we experience constantly from our exposure to media messages?
Strong personal locus
Process effects
They eliminated the legal barrier to competition across markets
When game developers market their game code to other game developers
6. Describe product claims?
Positive because they are easy for viewers to recognize
Automaticy
Confusing to the audience
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
7. Consumers use the formula to do what?
Recognize elements of the story
Male
Cognitive
Media deregulation
8. Describe fluctuation effects.
Crysalline and fluid
Media and messages
Temporary
Try to solve the plot
9. What best reflects the effects the media has on us?
Drama & comedy & romance & reality series
65+ years of age
Always occurring
Being immersed so deeply into a task so they lose track of all time and place
10. Describe baseline effects.
Flow & telescoping
Concentration
Arcade games
Typical level of risk for an event
11. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
By medium & society
Shared commons & need for social networking & attraction of advertising support
Desensitization
12. What are the six baseline influencing factors?
Print vs tv news
Conglomerate
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Dramas and situation comedies
13. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Simplistic and objectionable ways
Determines a person's media exposure habits
When whole segments of the population are ignored
Vertical
14. What percent of a typical newspaper is advertising?
Cognitive
Different from
60%
Focus on steps in the process
15. What are the two types of process effects?
Developmental maturity & knowledge structures & media exposure habits
CEOs holding a greater concentration of power
Many companies
Baseline and fluctuation
16. What happens in the media deregulation?
The media can provide us with information
Toilets & schools & video games & etc.
An informed decision
They eliminated the legal barrier to competition across markets
17. What are the two long-term attitudinal effects?
Shared commons & need for social networking & attraction of advertising support
Cultivation & reinforcement
Strong personal locus
Pay for placement
18. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Discrimination and poverty impacting their lives
3%
Cognitive & emotional & moral
19. What are the two types of media effects?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Manifest and process
Many companies
Sex & violence & language & sexual orientation
20. What are the three types of concentration?
Horizontal & vertical & conglomerate
Media concentration & media deregulation
Media deregulation
Sex & violence & language & sexual orientation
21. What are the two types of responsibilites in advertising?
Institutions
Pay for placement
Promotes
Social and economic
22. What are the three elements to a general story formula?
Social and economic
Conservative
Institutions & society & individuals
Conflict & climax & resolution
23. Issues of concern regarding merger activity includes what?
Cognitive & emotional & moral
An informed decision
The creation & formulas & & the social values of consumers
Deregulation & change in content & lack of access
24. What marital status is more represented on tv?
Field independency & type of intelligence & type of thinking & conceptual differentation
Desensitization
More married women
Goals & drives
25. What do megamergers result in?
Drama & comedy & romance & reality series
1980s & 1990s
CEOs holding a greater concentration of power
Toilets & schools & video games & etc.
26. What happens in the media deregulation?
Psychological & emotional & cognitive
Richer
They eliminated the legal barrier to competition across markets
Different from
27. The internet is considered a viral spiral because it _________ innovation due to its network structure
Public interest & prevention of monopolies & promoting diversity
Promotes
Richer
Manifest effect
28. What are the two types of responsibilites in advertising?
Content of messages & context of portrayals & cognitive complexity of content
Social and economic
Arcade games
Pay for placement
29. What are the 3 developmental maturities?
Concentration
3%
Flow
Cognitive & emotional & moral
30. What is flow?
Being immersed deeply in a task that they lose track of time and place
6
Baseline & fluctuation
Vertical
31. What is fluctuation effect?
Localism and efficiency
6
A temporary effect
Immediate
32. In tv & gays are what?
Being immersed deeply in a task that they lose track of time and place
More likely to appear in comedies than dramas
Verbal violence
Automaticy
33. What are the three elements to a general story formula?
Automaticy
They eliminated the legal barrier to competition across markets
Conflict & climax & resolution
Process effects
34. Like media programming companies & advertising agencies are also...
Displacement of other activities
6
Flow & telescoping
Concentrated
35. When does invisible stereotyping occur?
Process effects
Concentrated
Media concentration
When whole segments of the population are ignored
36. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
When game developers market their game code to other game developers
Websites that allow users to add & edit material
Manifest effect
Required broadcasters to serve the public's interest & convenience & & necessity
37. What does localism serve the needs of?
Relates to the unconscious effects of advertising
Individuals and society
People have control and control is decentralized
60%
38. What is an effect that happens during exposure to the media messages?
Conservative
Field independency
Immediate
Efficiency
39. What are the two types of thinking?
Vertical and lateral
Wikis
Concentration
Media concentration & media deregulation
40. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
The creation & formulas & & the social values of consumers
Baseline and fluctuation
Conglomerate
Always occurring
41. What are the two main forms of stereotyping?
More married women
Required broadcasters to serve the public's interest & convenience & & necessity
Invisible & visible
Strong personal locus
42. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Hawaiian word wikiwiki
Cognitive
Explorers & socializers & achievers & controllers
43. What are some fluctuation factors?
Media content
Explorers & socializers & achievers & controllers
State of mind & motivation & & degree of identification
Media and messages
44. Many media effects are...
Displacement of other activities
Crysalline and fluid
Media and personal
Intentional
45. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Invisible & visible
By medium & society
Stereotypes
Conglomerate
46. What are the four types of niche audiences?
Efficiency
Factual and social
Explorers & socializers & achievers & controllers
A digital game player's focus on steps in the process
47. What are the two main components in the demographics pattern?
Drama & comedy & romance & reality series
Text & television
Real world vs media world
Action must build up
48. What is flow?
Content of messages & context of portrayals & cognitive complexity of content
Cultivation & reinforcement
Being immersed deeply in a task that they lose track of time and place
Good vs evil
49. What are the four types of niche audiences?
Ads making implicit claims that cannot be tested for the truth
Explorers & socializers & achievers & controllers
Niche audiences
Always occurring
50. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Typical level of risk for an event
The control of important institutions in the hads of all people
Younger age
Physiological