Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






2. The internet is considered a viral spiral because it _________ innovation due to its network structure






3. Describe product claims?






4. What are the two types of thinking?






5. What are the two types of factors in fluctuation?






6. interactive media games are In what stage of development?






7. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






8. Values that are reflected in entertainment messages include what?






9. The internet is considered a viral spiral because it _________ innovation due to its network structure






10. Long-term effects are ________ to notice than immediate effects.






11. What does a cognitive-effect means?






12. Like media programming companies & advertising agencies are also...






13. when does immediate effects occur?






14. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






15. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






16. according to the textbook & which occupation is the most prevalent in the television world?






17. What are the three elements to a general story formula?






18. Popular criticism about advertising includes what?

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19. What is action/horror?






20. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






21. When does a digital game player get deeply immersed in the game and loses all track of time and place?






22. Describe manifest effects?






23. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






24. What are the four cognitive abilities?






25. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






26. What percent of a typical newspaper is advertising?






27. The number of ads for _______________ increases each year






28. What is puffery?






29. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






30. Creators use the formula to do what?






31. According to the _______________ is the most challenging medium for telling stories






32. Name the two types of process effects?






33. Over time & the government has been _______________ with regard to who controls the media






34. the two most dominant genres in prime-time television from the 1970s-1990s were what?






35. What is a wiki?






36. Like other media & the internet is now mature enough to suffer from...






37. What do media exposure habits focus its attention on?






38. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






39. What are the two main components in the demographics pattern?






40. What must happen during television before commercial break?






41. what three forces shape the development of interactive media?






42. The three forces that have shaped the development of the interactive mass media






43. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






44. Describe fluctuation effects.






45. What is the ability to memorize facts?






46. What is the long-term behavioral effect?






47. What are the two competing values?






48. Unintentional effects often occur when we are in a state of...






49. What is localism?






50. ________ are beneficial because they allow for the creation of collective knowledge