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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
The creation & formulas & & the social values of consumers
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Automaticy
2. What two types of information is cognitive made up of?
Try to solve the plot
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
1980s & 1990s
Factual and social
3. What are the two competing values?
1950s
Cognitive & emotional & moral
Explorers & socializers & achievers & controllers
Localism and efficiency
4. When did the innovation stage for interactive media games begin?
Invisible & visible
1950s
Influences
Shared commons & need for social contact & attraction of advertisers
5. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Prescription drugs
Typical level of risk for an effect
People have control and control is decentralized
Physiological
6. Over time & the government has been _______________ with regard to who controls the media
Flow & telescoping
Opinions & beliefs & and values
Relaxing regulations
Media content
7. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Hawaiian word wikiwiki
Tragedy & mystery & action/horror
Physiological
8. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Condition audiences for repeat exposures
Arcade games
Process effects
9. Popular criticism about advertising includes what?
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10. Long-term effects are ________ to notice than immediate effects.
Harder
Media and messages
Flow
Largest amount of knowledge
11. _______________ frequently occur when you are in a state of automaticity.
Harder
Unintentional effects
Different from
Baseline and fluctuation
12. the rationale for regulation in broadcasting is based on what?
Developmental maturity & knowledge structures & media exposure habits
Public interest & prevention of monopolies & promoting diversity
Social and economic
Media deregulation
13. What is the process of flow?
Cognitive & emotional & moral
Being immersed so deeply into a task so they lose track of all time and place
Individuals and society
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
14. What is the ability to memorize facts?
Crystalline intelligence
When whole segments of the population are ignored
Richer
World of Warcraft & $15 per month & an online game & most successful video game in the world
15. What are the two types of responsibilites in advertising?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Cognitive
65+ years of age
Social and economic
16. What is telescoping?
The control of important institutions in the hads of all people
Focus on steps in the process
Concentration & consolidation & centralization
Many companies
17. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Flow & telescoping
Immediate and long-term
Conglomerate
Explorers & socializers & achievers & controllers
18. What is the long-term emotional effect?
Physiological
Desensitization
Confusing to the audience
Shared commons & need for social contact & attraction of advertisers
19. What is the way people group and classify things?
Conceptual differentiation
Immediate and long-term
Emotional
Small
20. Describe baseline effects.
More married women
Media concentration & media deregulation
Typical level of risk for an event
Concentrated
21. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Field independency
Happiness is found in having things
Influences
Real world vs media world
22. Long-term effects are ________ to notice than immediate effects.
Shared commons & need for social connection & & attraction of advertisers
Localism and efficiency
Harder
Media concentration & media deregulation
23. What are the two major effects from the telecommunications competition & deregulation act of 1996?
When fewer people control the media& there's a narrow range of voices
Process effects
Media concentration & media deregulation
Vertical and lateral
24. Although African Americans are represented on television & portrayals rarely include....
Conceptual differentiation
Macro-level effects
Can be at risk & shaped by media & own life factors
Discrimination and poverty impacting their lives
25. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Harder
During an exposure to a particular message
Physiological
26. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Efficiency
Vertical
Temporary
27. Creators use the formula to do what?
Focus on steps in the process
Create successful products
Condition audiences for repeat exposures
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
28. _______________ frequently occur when you are in a state of automaticity.
Emotional
State of mind & motivation & & degree of identification
Unintentional effects
Positive because they are easy for viewers to recognize
29. to end up at the top of a Google search & a website must what?
Pay for placement
Process effects
Shared commons & need for social connection & & attraction of advertisers
Physiological
30. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Unintentional effects
Media concentration & media deregulation
Explorers & socializers & achievers & controllers
31. What is localism?
Emotional
Content of messages & context of portrayals & cognitive complexity of content
The control of important institutions in the hads of all people
Focus on steps in the process
32. What is the ability to memorize facts?
They are interactive
Cognitive
Crystalline intelligence
Physiological
33. When a digital game has been designed well & it delivers an experience to players through what?
Arcade games
1950s
Flow & telescoping
Physiological
34. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Cognitive
Vertical and lateral
35. What is subliminal advertising
Field independency & type of intelligence & type of thinking & conceptual differentation
Hawaiian word wikiwiki
Broadcasters to serve the public interest & convenience & and necessity
Relates to the unconscious effects of advertising
36. According to the _______________ is the most challenging medium for telling stories
Text & television
Can be addictive
Physiological
World of Warcraft & $15 per month & an online game & most successful video game in the world
37. What do media exposure habits focus its attention on?
Media and messages
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Try to solve the plot
Always occurring
38. What are the two long-term attitudinal effects?
Media concentration & media deregulation
Cultivation & reinforcement
When game developers market their game code to other game developers
An informed decision
39. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Media and personal
Shared commons & need for social connection & & attraction of advertisers
Good vs evil
40. What do interactive games have the power to do?
Toilets & schools & video games & etc.
Concentration & consolidation & centralization
An informed decision
Condition audiences for repeat exposures
41. There is a trend of ______________ of ownership in the media
Concentration
Condition audiences for repeat exposures
Unintentional effects
Largest amount of knowledge
42. when does immediate effects occur?
A digital game player's focus on steps in the process
Simplistic and objectionable ways
Flow & telescoping
During an exposure to a particular message
43. Values that are reflected in entertainment messages include what?
Simplistic and objectionable ways
An attitudinal-type effect
Happiness is found in having things
Ownership rules are relaxed
44. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Manifest and process
Websites that allow users to add & edit material
Different from
45. What gender is more popular on tv?
Male
We keep asking for more products
Invisible & visible
Cognitive & emotional & moral
46. What are the 3 developmental maturities?
Field independency
Relates to the unconscious effects of advertising
Cognitive & emotional & moral
Focus on steps in the process
47. What was it when ownership rules were relaxed?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Psychological & emotional & cognitive
Different from
Media concentration
48. Consumers use the formula to do what?
Recognize elements of the story
Shared commons & need for social contact & attraction of advertisers
Deceptive
Establish awareness of products & existence of products
49. Who does marketing target?
A temporary effect
Niche audiences
Cognitive & emotional & moral
Crystalline intelligence
50. What was the biggest deal between any two media companies?
Viacom & CBS
Deceptive
Toilets & schools & video games & etc.
Broadcasters to serve the public interest & convenience & and necessity