Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two main forms of stereotyping?






2. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






3. People with the ___________________ learn the most from the media






4. What does the personal locus do?

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5. People with the ___________________ learn the most from the media






6. _______________ are societal changes that occur over a long period of time.






7. when one media company buys smaller companies of the same type & what type of concentration is this?






8. what type of health patterns are there?






9. Popular criticism about advertising includes what?

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10. according to the textbook & which occupation is the most prevalent in the television world?






11. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






12. Creators use the formula to do what?






13. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






14. What is an effect that happens during exposure to the media messages?






15. What is a baseline effect?






16. What is the way people group and classify things?






17. according to the textbook & _____ are more likely to be represented in the television world than the real world.






18. What are the two major effects from the telecommunications competition & deregulation act of 1996?






19. If you cry during a film & you are experiencing what type of effect?






20. What is WOW?






21. What are the two timing factors?






22. In order to become media literate in interactive media & what do we need to establish?






23. There is a trend of ______________ of ownership in the media






24. The internet is considered a viral spiral because it _________ innovation due to its network structure






25. Media ownership has big impact on...






26. What does a cognitive-effect means?






27. What are the two major effects from the telecommunications competition & deregulation act of 1996?






28. Describe manifest effects?






29. What happens in the media deregulation?






30. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






31. What are the four cognitive abilities?






32. What is fluctuation effect?






33. Issues of concern regarding merger activity includes what?






34. What are the two types of thinking?






35. What are the four types of niche audiences?






36. Who does marketing target?






37. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






38. The business trend to consolidate has grown stronger than the government's impulse to...






39. Playing interactive video games & particularly MMORPGs...






40. Your _______ when you consume media content can alter your perception of and reaction to the content?






41. What is a wiki?






42. 'Bad' language in the media is what?






43. What was the first form of media games?






44. What is the middleware market?






45. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






46. Many media effects are...






47. Every day & our baseline of media effects what?






48. There is a trend of ______________ of ownership in the media






49. What are the two types of responsibilites in advertising?






50. What is puffery?