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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is puffery?
Ads making implicit claims that cannot be tested for the truth
Condition audiences for repeat exposures
When fewer people control the media& there's a narrow range of voices
Field independency
2. What is the natural ability to distinguish the singal and the noise in any message?
The typical level of risk for an effect
Field independency
Individuals and society
Strong personal locus
3. the rationale for regulation in broadcasting is based on what?
Broadcasters to serve the public interest & convenience & and necessity
Concentration & consolidation & centralization
Public interest & prevention of monopolies & promoting diversity
Verbal violence
4. What do media exposure habits focus its attention on?
We keep asking for more products
Whites
Media and messages
Automaticy
5. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Physiological
Telescoping
Advertisers manipulating us into buying things we don't need
Sex & violence & language & sexual orientation
6. What is telescoping?
State
More likely to appear in comedies than dramas
Male
When you focus on the steps in the process
7. when does immediate effects occur?
Immediate and long-term
Being immersed deeply in a task that they lose track of time and place
Process effects
During an exposure to a particular message
8. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Manifest effect
6
60%
The media can provide us with information
9. What two types of information is cognitive made up of?
Factual and social
Drama & comedy & romance & reality series
Confusing to the audience
Cognitive & emotional & moral
10. Popular criticism about advertising includes what?
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11. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Localism
Concentration
African Americans
Can be at risk & shaped by media & own life factors
12. Although African Americans are represented on television & portrayals rarely include....
Explorers & socializers & achievers & controllers
Discrimination and poverty impacting their lives
Being immersed deeply in a task that they lose track of time and place
We keep asking for more products
13. In order to appeal to audiences & most stories begin with what?
Federal Communications Commission
Viacom & CBS
To compare the tragic characters & make the audience feel better
Conflict
14. Give an example of the cognitive complexity of content
Typical level of risk for an effect
Field independency
Print vs tv news
State of mind & motivation & & degree of identification
15. what three forces shape the development of interactive media?
Arcade games
Medical workers
Richer
Shared commons & need for social contact & attraction of advertisers
16. What are examples of baseline factors?
Concentration
Penetration
Field independency & type of intelligence & type of thinking & conceptual differentation
Developmental maturity & knowledge structures & media exposure habits
17. What government organization monitors tv and radio programming to determine if it is obscene or not?
Small
Media concentration & media deregulation
Federal Communications Commission
Websites that allow users to add & edit material
18. What percent of a typical newspaper is advertising?
60%
Flow & telescoping
Federal Communications Commission
Displacement of other activities
19. What are stereotypes on tv?
Field independency & type of intelligence & type of thinking & conceptual differentation
Positive because they are easy for viewers to recognize
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
A digital game player's focus on steps in the process
20. What does localism serve the needs of?
Federal Communications Commission
Conflict
Physiological
Individuals and society
21. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Immediate and long-term
Content of messages & context of portrayals & cognitive complexity of content
Institutions
22. What are the two types of thinking?
African Americans
Establish awareness of products & existence of products
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Vertical and lateral
23. What does the personal locus do?
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24. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Male
They eliminated the legal barrier to competition across markets
Establish awareness of products & existence of products
25. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical and lateral
Vertical
Recognize elements of the story
An attitudinal-type effect
26. What was the first form of media games?
Motivations & states & degree of identification
More married women
Baseline and fluctuation
Arcade games
27. Many media effects are...
Many companies
Hawaiian word wikiwiki
Intentional
Factual and social
28. What gender is more popular on tv?
Ownership rules are relaxed
Social and economic
Male
Macro-level effects
29. What is efficiency?
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30. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Ownership rules are relaxed
Vertical and lateral
Institutions
31. What are the 3 subgenres of drama?
Simplistic and objectionable ways
Tragedy & mystery & action/horror
Verbal violence
Easily noticable
32. Values that are reflected in entertainment messages include what?
Happiness is found in having things
Medical workers
Invisible & visible
Social and economic
33. What socioeconomic status is more represented?
Opinions & beliefs & and values
Psychological & emotional & cognitive
Deregulation & change in content & lack of access
Richer
34. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Always occurring
Can be at risk & shaped by media & own life factors
Explorers & socializers & achievers & controllers
35. What are the 3 developmental maturities?
Crystalline & fluid
Dramas and situation comedies
By medium & society
Cognitive & emotional & moral
36. It is clear that the media is completely controlled by what?
Concentration & consolidation & centralization
Being immersed deeply in a task that they lose track of time and place
Many companies
The company that owns the platform also develops the games and distributes them
37. What was the biggest deal between any two media companies?
Social and economic
Largest amount of knowledge
Sex & violence & language & sexual orientation
Viacom & CBS
38. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Vertical
Flow & telescoping
World of Warcraft & $15 per month & an online game & most successful video game in the world
39. A macro-type media effect refers to what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Crystalline & fluid
Dramas and situation comedies
Institutions
40. The three forces that have shaped the development of the interactive mass media
Real world vs media world
Opportunities vs addictions & goals
Being immersed deeply in a task that they lose track of time and place
Shared commons & need for social networking & attraction of advertising support
41. According to the _______________ is the most challenging medium for telling stories
Media concentration & media deregulation
Displacement of other activities
Drama & comedy & romance & reality series
Text & television
42. What is the middleware market?
Male
When game developers market their game code to other game developers
The creation & formulas & & the social values of consumers
Largest amount of knowledge
43. What is action/horror?
Confusing to the audience
Media concentration & media deregulation
Good vs evil
Niche audiences
44. What best reflects the effects the media has on us?
Medical workers
Opinions & beliefs & and values
Always occurring
Automaticy
45. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Field independency & type of intelligence & type of thinking & conceptual differentiation
Being immersed so deeply into a task so they lose track of all time and place
Stereotypes
Field independency & type of intelligence & type of thinking & conceptual differentation
46. In the formula & What are the 2 constraints?
Prescription drugs
People have control and control is decentralized
Real world vs media world
By medium & society
47. when one media company buys smaller companies of the same type & what type of concentration is this?
Physiological
A digital game player's focus on steps in the process
Horizontal
Developmental maturity & knowledge structures & media exposure habits
48. What is a baseline effect?
Deceptive
Institutions
The typical level of risk for an effect
Richer
49. What is telescoping?
Focus on steps in the process
Horizontal
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Efficiency
50. What are the two competing values?
Media deregulation
African Americans
Concentrated
Localism and efficiency