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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In order to appeal to audiences & most stories begin with what?






2. What are the four cognitive abilities?






3. What are the six main criticisms of advertising?






4. What is a physiological effect?






5. What is a physiological effect?






6. The internet is considered a viral spiral because it _________ innovation due to its network structure






7. When does a digital game player get deeply immersed in the game and loses all track of time and place?






8. What does a cognitive-effect means?






9. What are the four types of niche audiences?






10. When a digital game has been designed well & it delivers an experience to players through what?






11. In what 6 ways is advertising deceptive?






12. What is the ability to memorize facts?






13. What are the two major effects from the telecommunications competition & deregulation act of 1996?






14. what types of audiences have marketers of digital games identified as?






15. What do megamergers result in?






16. What is the most prevalent media effect?






17. The intended effects of ads include what?






18. There is a trend of ______________ of ownership in the media






19. What is one of the characteristics that differentiate mass media games or video games from other mass media?






20. What are the four genres in the formula?






21. What is WOW?






22. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






23. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






24. Explain localism






25. What best reflects the effects the media has on us?






26. Values that are reflected in entertainment messages include what?






27. What ethnicity is overrepresented on tv?






28. What gender is more popular on tv?






29. The media can have long and short term effects on what?






30. What are some fluctuation factors?






31. Playing interactive video games & particularly MMORPGs...






32. What is subliminal advertising






33. What is localism?






34. When a digital game has been designed well & it delivers an experience to players through what?






35. People who have a ________________ have more awareness of the effects process






36. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






37. what type of health patterns are there?






38. What is fluctuation effect?






39. When did megamergers become popular?






40. Over time & the government has been _______________ with regard to who controls the media






41. What are some examples of where advertisements can be found?






42. Over time & the government has been _______________ with regard to who controls the media






43. Like media programming companies & advertising agencies are also...






44. Give an example of the content of messages






45. The intended effects of ads include what?






46. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






47. Media ownership has big impact on...






48. What are the two long-term attitudinal effects?






49. What is the natural ability to distinguish the singal and the noise in any message?






50. When does invisible stereotyping occur?







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Can you answer 50 questions in 15 minutes?


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