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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Unintentional effects often occur when we are in a state of...






2. Describe product claims?






3. Media ownership has big impact on...






4. What are the two types of intelligence?






5. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






6. What gender is more popular on tv?






7. What are the three types of concentration?






8. What is the long-term emotional effect?






9. What are the three types of concentration?






10. What was the first form of media games?






11. What are some fluctuation factors?






12. according to the textbook & _____ are more likely to be represented in the television world than the real world.






13. What government organization monitors tv and radio programming to determine if it is obscene or not?






14. What percent of a typical newspaper is advertising?






15. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






16. In order to become media literate in interactive media & what do we need to establish?






17. What are the three parts of efficiency?






18. when does immediate effects occur?






19. What is the natural ability to distinguish the signal and the noise in any message?






20. What are the two competing values?






21. What are the two competing values?






22. What are the three personal factors of fluctuation?






23. The video industry has 'a good deal of vertical integration'. What does this mean?






24. What ethnicity is overrepresented on tv?






25. Popular criticism about advertising includes what?

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26. Playing interactive video games & particularly MMORPGs...






27. What is the ability to be creative?






28. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






29. The three forces that have shaped the development of the interactive mass media






30. Describe manifest effects?






31. Give an example of the content of messages






32. ________ are beneficial because they allow for the creation of collective knowledge






33. Values that are reflected in entertainment messages include what?






34. What are examples of baseline factors?






35. Issues of concern regarding merger activity includes what?






36. ________ are beneficial because they allow for the creation of collective knowledge






37. Give an example of the cognitive complexity of content






38. What is flow?






39. When a digital game has been designed well & it delivers an experience to players through what?






40. Describe fluctuation effects.






41. What is localism?






42. The media can have long and short term effects on what?






43. What was significant about the Communications Act 1934?

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44. Your _______ when you consume media content can alter your perception of and reaction to the content?






45. Many media effects are...






46. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






47. What is baseline effects?






48. What is a mystery?






49. What is baseline effects?






50. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?







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