Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The video industry has 'a good deal of vertical integration'. What does this mean?






2. Name the two types of process effects?






3. What is the ability to memorize facts?






4. _______________ frequently occur when you are in a state of automaticity.






5. In what way (s) does advertising make us too materialistic?






6. A macro-type media effect refers to what?






7. What is one of the characteristics that differentiate mass media games or video games from other mass media?






8. What does the personal locus do?

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9. What are some fluctuation factors?






10. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






11. What is a baseline effect?






12. to end up at the top of a Google search & a website must what?






13. what three forces shape the development of interactive media?






14. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






15. What socioeconomic status is more represented?






16. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






17. What are the four controversial content elements?






18. Explain localism






19. When does a digital game player get deeply immersed in the game and loses all track of time and place?






20. Describe product claims?






21. What is Web 2.0?






22. What is action/horror?






23. What is a physiological effect?






24. If you cry during a film & you are experiencing what type of effect?






25. 'Bad' language in the media is what?






26. Like media programming companies & advertising agencies are also...






27. What are the six baseline influencing factors?






28. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






29. A macro-type media effect refers to what?






30. What eliminated the legal barrier to competition across markets?






31. What are the two types of intelligence?






32. what happens in the media concentration?






33. What is the natural ability to distinguish the singal and the noise in any message?






34. When a digital game has been designed well & it delivers an experience to players through what?






35. What is an effect that happens during exposure to the media messages?






36. ______ are the influences we experience constantly from our exposure to media messages?






37. What are some fluctuation factors?






38. 'Bad' language in the media is what?






39. In what 6 ways is advertising deceptive?






40. What gender is more popular on tv?






41. When creating a new tv series & producers must work around various constraints. What are some constraints?






42. What marital status is more represented on tv?






43. the two most dominant genres in prime-time television from the 1970s-1990s were what?






44. What are the four cognitive abilities?






45. What are the three personal factors of fluctuation?






46. What is flow?






47. Unintentional effects often occur when we are in a state of...






48. What are the two competing values?






49. What is the process of flow?






50. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?