Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you cry during a film & you are experiencing what type of effect?






2. What is efficiency?

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3. What are the two long-term attitudinal effects?






4. when does immediate effects occur?






5. What socioeconomic status is more represented?






6. _______________ are societal changes that occur over a long period of time.






7. What best reflects the effects the media has on us?






8. _______________ frequently occur when you are in a state of automaticity.






9. What government organization monitors tv and radio programming to determine if it is obscene or not?






10. There is a trend of ______________ of ownership in the media






11. What does localism serve the needs of?






12. What are the four cognitive abilities?






13. What are the six baseline influencing factors?






14. What is telescoping?






15. according to the textbook & _____ are more likely to be represented in the television world than the real world.






16. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






17. Give an example of the cognitive complexity of content






18. What are the three elements to a general story formula?






19. What is puffery?






20. What percent of a typical newspaper is advertising?






21. What are the two timing factors?






22. When does invisible stereotyping occur?






23. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






24. 'Bad' language in the media is what?






25. What marital status is more represented on tv?






26. What are the two types of process effects?






27. What eliminated the legal barrier to competition across markets?






28. Describe baseline effects.






29. The three forces that have shaped the development of the interactive mass media






30. In tv & gays are what?






31. The three forces that have shaped the development of the interactive mass media






32. In what way (s) does advertising make us too materialistic?






33. Describe product claims?






34. What are the two competing values?






35. A macro-type media effect refers to what?






36. What are the three types of concentration?






37. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






38. What are the two types of thinking?






39. What was it when ownership rules were relaxed?






40. What are some fluctuation factors?






41. In what 6 ways is advertising deceptive?






42. What was significant about the Communications Act 1934?

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43. What are the 3 subgenres of drama?






44. the rationale for regulation in broadcasting is based on what?






45. People with the ___________________ learn the most from the media






46. When creating a new tv series & producers must work around various constraints. What are some constraints?






47. A macro-type media effect refers to what?






48. What best reflects the effects the media has on us?






49. What is baseline effects?






50. In what 6 ways is advertising deceptive?