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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
Dramas and situation comedies
Automaticy
Immediate
2. 'Bad' language in the media is what?
Institutions
Physiological
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
They are interactive
3. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Largest amount of knowledge
Opinions & beliefs & and values
Desensitization
Influences
4. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Drama & comedy & romance & reality series
An attitudinal-type effect
Harder
Localism
5. what types of audiences have marketers of digital games identified as?
Many companies
Crystalline & fluid
High paid
Explorers & socializers & achievers & controllers
6. The media can have long and short term effects on what?
Institutions & society & individuals
Field independency
Text & television
Field independency & type of intelligence & type of thinking & conceptual differentation
7. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Localism
Harder
Localism
8. when one media company buys smaller companies of the same type & what type of concentration is this?
Cognitive & emotional & moral
Social and economic
Horizontal
Arcade games
9. When a digital game has been designed well & it delivers an experience to players through what?
Relaxing regulations
Flow & telescoping
Influences
Relates to the unconscious effects of advertising
10. What socioeconomic status is more represented?
Psychological & emotional & cognitive
Richer
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Ads making implicit claims that cannot be tested for the truth
11. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Niche audiences
Field independency & type of intelligence & type of thinking & conceptual differentiation
Efficiency
12. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Concentration
Cognitive
Attitudinal
Determines a person's media exposure habits
13. What is Web 2.0?
People share their work through open web sites
Individuals and society
Conservative
Horizontal
14. What eliminated the legal barrier to competition across markets?
Baseline & fluctuation
Horizontal & vertical & conglomerate
Can be addictive
Media deregulation
15. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Determines a person's media exposure habits
Stereotypes
Content of messages & context of portrayals & cognitive complexity of content
Localism
16. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Influences
Shared commons & need for social connection & & attraction of advertisers
Public interest & prevention of monopolies & promoting diversity
17. Although African Americans are represented on television & portrayals rarely include....
State of mind & motivation & & degree of identification
Discrimination and poverty impacting their lives
Tragedy & mystery & action/horror
Determines a person's media exposure habits
18. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Create successful products
Media content
Harder
19. What is puffery?
Media content
Toilets & schools & video games & etc.
Horizontal
Ads making implicit claims that cannot be tested for the truth
20. When creating a new tv series & producers must work around various constraints. What are some constraints?
To compare the tragic characters & make the audience feel better
The creation & formulas & & the social values of consumers
Motivations & states & degree of identification
Happiness is found in having things
21. What happens in the media deregulation?
Displacement of other activities
Process effects
They eliminated the legal barrier to competition across markets
Recognize elements of the story
22. What are the two timing factors?
When fewer people control the media& there's a narrow range of voices
Immediate and long-term
Confusing to the audience
Influence of automatic bodily systems & beyond our conscious control
23. In order to appeal to audiences & most stories begin with what?
Conflict
CEOs holding a greater concentration of power
Explorers & socializers & achievers & controllers
Flow & telescoping
24. What does MMORPG stand for?
Pay for placement
Massively Multiplayer Online Role Playing Game
Concentration & consolidation & centralization
Immediate and long-term
25. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Easily noticable
Crystalline intelligence
Explorers & socializers & achievers & controllers
Media concentration & media deregulation
26. The three forces that have shaped the development of the interactive mass media
Developmental maturity & knowledge structures & media exposure habits
Shared commons & need for social networking & attraction of advertising support
Harder
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
27. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Invisible & visible
Conservative
Media and messages
Physiological
28. What is a baseline effect?
Field independency & type of intelligence & type of thinking & conceptual differentiation
The typical level of risk for an effect
Conceptual differentiation
Toilets & schools & video games & etc.
29. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Localism and efficiency
Conceptual differentiation
Physiological
30. What is subliminal advertising
Strong personal locus
Relates to the unconscious effects of advertising
Horizontal & vertical & conglomerate
Manifest effect
31. what three forces shape the development of interactive media?
Shared commons & need for social networking & attraction of advertising support
Younger age
Action must build up
Shared commons & need for social contact & attraction of advertisers
32. What do media exposure habits focus its attention on?
Influences
Required broadcasters to serve the public's interest & convenience & & necessity
Media and messages
Promotes
33. The pattern of the population of television characters is ______ the pattern of people in the real world
Manifest and process
Different from
Ownership rules are relaxed
Shared commons & need for social networking & attraction of advertising support
34. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Physiological
Conglomerate
They are interactive
Concentrated
35. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Promotes
The creation & formulas & & the social values of consumers
Temporary
36. Issues of concern regarding merger activity includes what?
Media deregulation
State
Whites
Deregulation & change in content & lack of access
37. What is efficiency?
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38. to end up at the top of a Google search & a website must what?
Pay for placement
Horizontal & vertical & conglomerate
Emotional
Immediate
39. According to the _______________ is the most challenging medium for telling stories
Flow
Text & television
People share their work through open web sites
Recognize elements of the story
40. In what way (s) does advertising make us too materialistic?
Crystalline intelligence
Opportunities vs addictions & goals
We keep asking for more products
Horizontal & vertical & conglomerate
41. When did the innovation stage for interactive media games begin?
Horizontal
Fluid intelligence
Wikis
1950s
42. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Typical level of risk for an event
Dramas and situation comedies
Good vs evil
Websites that allow users to add & edit material
43. The internet is considered a viral spiral because it _________ innovation due to its network structure
Concentrated
Promotes
1950s
Invisible & visible
44. What is Web 2.0?
65+ years of age
1980s & 1990s
Physiological
People share their work through open web sites
45. What are the two main forms of stereotyping?
Invisible & visible
Telescoping
Shared commons & need for social contact & attraction of advertisers
Crysalline and fluid
46. 'Bad' language in the media is what?
Recognize elements of the story
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
3%
Viacom & CBS
47. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Antisocial vs prosocial
Being immersed deeply in a task that they lose track of time and place
An informed decision
Emotional
48. The business trend to consolidate has grown stronger than the government's impulse to...
Antisocial vs prosocial
Pay for placement
Media and personal
Regulate
49. What is an effect that happens during exposure to the media messages?
Immediate
Automaticy
More likely to appear in comedies than dramas
Stereotypes
50. What is a wiki?
Media concentration & media deregulation
Websites that allow users to add & edit material
Conflict
The media can provide us with information