Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In what 6 ways is advertising deceptive?






2. When creating a new tv series & producers must work around various constraints. What are some constraints?






3. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






4. What percent of a typical newspaper is advertising?






5. People who have a ________________ have more awareness of the effects process






6. What is the ability to be creative?






7. Describe manifest effects?






8. What is action/horror?






9. The three forces that have shaped the development of the interactive mass media






10. When a digital game has been designed well & it delivers an experience to players through what?






11. What is localism?






12. What must happen during television before commercial break?






13. Who does marketing target?






14. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






15. What percent of a typical newspaper is advertising?






16. The media can have long and short term effects on what?






17. Describe manifest effects?






18. What is localism?






19. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






20. The intended effects of ads include what?






21. What are the two types of factors in fluctuation?






22. Consumers use the formula to do what?






23. what happens in the media concentration?






24. In what 6 ways is advertising deceptive?






25. What is the long-term behavioral effect?






26. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






27. When does invisible stereotyping occur?






28. When did the innovation stage for interactive media games begin?






29. What is the natural ability to distinguish the signal and the noise in any message?






30. What are the two types of media effects?






31. What are the three types of concentration?






32. What are some fluctuation factors?






33. What are the two types of media effects?






34. What are the two types of thinking?






35. What is the ability to memorize facts?






36. What was the biggest deal between any two media companies?






37. What are examples of baseline factors?






38. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






39. What are the two timing factors?






40. In order to become media literate in interactive media & what do we need to establish?






41. What are the two major effects from the telecommunications competition & deregulation act of 1996?






42. What are the three elements to a general story formula?






43. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






44. when does immediate effects occur?






45. What percentage of video games earn a profit?






46. What are the three parts of efficiency?






47. what force competes against the ethnic of localism?






48. What are the three types of concentration?






49. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






50. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?