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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When creating a new tv series & producers must work around various constraints. What are some constraints?
State
The creation & formulas & & the social values of consumers
When you focus on the steps in the process
The typical level of risk for an effect
2. What do megamergers result in?
We keep asking for more products
Localism
Recognize elements of the story
CEOs holding a greater concentration of power
3. Explain localism
Create successful products
People have control and control is decentralized
Explorers & socializers & achievers & controllers
Concentration & consolidation & centralization
4. What are the three personal factors of fluctuation?
Focus on steps in the process
Motivations & states & degree of identification
1980s & 1990s
When fewer people control the media& there's a narrow range of voices
5. What government organization monitors tv and radio programming to determine if it is obscene or not?
Developmental maturity & knowledge structures & media exposure habits
Institutions & society & individuals
Horizontal
Federal Communications Commission
6. Give an example of the content of messages
When whole segments of the population are ignored
Crystalline & fluid
Antisocial vs prosocial
Drama & comedy & romance & reality series
7. What is an effect that happens during exposure to the media messages?
1950s
Viacom & CBS
Opportunities vs addictions & goals
Immediate
8. Describe product claims?
High paid
Medical workers
Concentration
Confusing to the audience
9. What is Web 2.0?
Content of messages & context of portrayals & cognitive complexity of content
They are interactive
People share their work through open web sites
Establish awareness of products & existence of products
10. what type of health patterns are there?
Flow & telescoping
Being immersed deeply in a task that they lose track of time and place
Deceptive
Media and personal
11. What ethnicity is overrepresented on tv?
6
Whites
Cultivation & reinforcement
Verbal violence
12. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Wikis
65+ years of age
Vertical
By medium & society
13. The number of ads for _______________ increases each year
Influences
Emotional
Prescription drugs
Websites that allow users to add & edit material
14. What do interactive games have the power to do?
When whole segments of the population are ignored
Condition audiences for repeat exposures
Field independency & type of intelligence & type of thinking & conceptual differentiation
Harder
15. What is the long-term emotional effect?
By medium & society
Displacement of other activities
Desensitization
Create successful products
16. Values that are reflected in entertainment messages include what?
Media concentration
Happiness is found in having things
We keep asking for more products
Invisible & visible
17. What are the two competing values?
Media concentration & media deregulation
Prescription drugs
Localism and efficiency
Federal Communications Commission
18. What was it when ownership rules were relaxed?
CEOs holding a greater concentration of power
Media concentration
The company that owns the platform also develops the games and distributes them
Explorers & socializers & achievers & controllers
19. What socioeconomic status is more represented?
Richer
Field independency
Media and personal
Determines a person's media exposure habits
20. People with the ___________________ learn the most from the media
Baseline and fluctuation
Websites that allow users to add & edit material
Largest amount of knowledge
High paid
21. What age is more represented on tv?
Explorers & socializers & achievers & controllers
They are interactive
Younger age
When whole segments of the population are ignored
22. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Flow & telescoping
Conservative
Field independency & type of intelligence & type of thinking & conceptual differentiation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
23. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Physiological
Manifest effect
Automaticy
An attitudinal-type effect
24. What are the two timing factors?
Institutions & society & individuals
Immediate and long-term
Hawaiian word wikiwiki
Easily noticable
25. What does the personal locus do?
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26. What happens in the media deregulation?
Manifest effect
Happiness is found in having things
Media deregulation
They eliminated the legal barrier to competition across markets
27. What percentage of video games earn a profit?
More married women
Concentration & consolidation & centralization
3%
The media can provide us with information
28. When does visible stereotyping occur?
Create successful products
Arcade games
Confusing to the audience
Simplistic and objectionable ways
29. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Establish awareness of products & existence of products
6
When whole segments of the population are ignored
30. The intended effects of ads include what?
Always occurring
Motivations & states & degree of identification
Emotional
Establish awareness of products & existence of products
31. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Drama & comedy & romance & reality series
Massively Multiplayer Online Role Playing Game
Baseline & fluctuation
Vertical
32. The video industry has 'a good deal of vertical integration'. What does this mean?
Stereotypes
Ads making implicit claims that cannot be tested for the truth
The company that owns the platform also develops the games and distributes them
Text & television
33. What is tragedy used for?
High paid
Determines a person's media exposure habits
Wikis
To compare the tragic characters & make the audience feel better
34. What are the three types of concentration?
Flow
Horizontal & vertical & conglomerate
Conflict
Niche audiences
35. What socioeconomic status is more represented?
Media concentration & media deregulation
Richer
Emotional
High paid
36. What are stereotypes on tv?
Media concentration & media deregulation
Cognitive
Long-term
Positive because they are easy for viewers to recognize
37. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Institutions
Action must build up
Telescoping
38. In order to become media literate in interactive media & what do we need to establish?
Being immersed so deeply into a task so they lose track of all time and place
The media can provide us with information
When whole segments of the population are ignored
Opportunities vs addictions & goals
39. What does the term telescoping refer to?
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40. The three forces that have shaped the development of the interactive mass media
The media can provide us with information
People have control and control is decentralized
Shared commons & need for social networking & attraction of advertising support
Long-term
41. What is fluctuation effect?
A temporary effect
People share their work through open web sites
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Fluid intelligence
42. What is an effect that happens during exposure to the media messages?
The creation & formulas & & the social values of consumers
Explorers & socializers & achievers & controllers
Largest amount of knowledge
Immediate
43. When did megamergers become popular?
Penetration
1980s & 1990s
Being immersed deeply in a task that they lose track of time and place
Media deregulation
44. What two types of information is cognitive made up of?
Being immersed deeply in a task that they lose track of time and place
Factual and social
Good vs evil
Advertisers manipulating us into buying things we don't need
45. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
They are interactive
Stereotypes
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Developmental maturity & knowledge structures & media exposure habits
46. In the formula & What are the 2 constraints?
A temporary effect
By medium & society
Niche audiences
Field independency & type of intelligence & type of thinking & conceptual differentiation
47. _______________ are societal changes that occur over a long period of time.
Being immersed so deeply into a task so they lose track of all time and place
The typical level of risk for an effect
Macro-level effects
Relaxing regulations
48. interactive media games are In what stage of development?
Penetration
Motivations & states & degree of identification
Being immersed deeply in a task that they lose track of time and place
We keep asking for more products
49. What do interactive games have the power to do?
People have control and control is decentralized
Condition audiences for repeat exposures
Deceptive
A digital game player's focus on steps in the process
50. Describe manifest effects?
Advertisers manipulating us into buying things we don't need
Arcade games
Easily noticable
Vertical