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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Simplistic and objectionable ways
Conflict
Unintentional effects
2. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Psychological & emotional & cognitive
During an exposure to a particular message
Concentration
3. What are the three parts of efficiency?
Concentration & consolidation & centralization
Drama & comedy & romance & reality series
Invisible & visible
High paid
4. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Explorers & socializers & achievers & controllers
When game developers market their game code to other game developers
1950s
5. What are the four controversial content elements?
Flow
Immediate and long-term
Sex & violence & language & sexual orientation
Media concentration & media deregulation
6. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Vertical and lateral
Physiological
Emotional
Media deregulation
7. In order to become media literate in interactive media & what do we need to establish?
Manifest and process
Try to solve the plot
An informed decision
Opportunities vs addictions & goals
8. What occupation is more represented on tv?
Relaxing regulations
High paid
Tragedy & mystery & action/horror
When you focus on the steps in the process
9. What is the ability to be creative?
Conservative
Fluid intelligence
Localism
Shared commons & need for social connection & & attraction of advertisers
10. What is the long-term behavioral effect?
Displacement of other activities
Opportunities vs addictions & goals
Conglomerate
Penetration
11. according to the textbook & _____ are more likely to be represented in the television world than the real world.
High paid
African Americans
Discrimination and poverty impacting their lives
Create successful products
12. ________ are beneficial because they allow for the creation of collective knowledge
Conflict
Largest amount of knowledge
Wikis
Many companies
13. Values that are reflected in entertainment messages include what?
Efficiency
Happiness is found in having things
Harder
People have control and control is decentralized
14. What is our personal locus made up of?
Influence of automatic bodily systems & beyond our conscious control
Websites that allow users to add & edit material
Strong personal locus
Goals & drives
15. Give an example of the cognitive complexity of content
Male
CEOs holding a greater concentration of power
Efficiency
Print vs tv news
16. What are the two types of intelligence?
Baseline & fluctuation
Institutions
An attitudinal-type effect
Crysalline and fluid
17. The internet is considered a viral spiral because it _________ innovation due to its network structure
Regulate
Media concentration & media deregulation
Promotes
Toilets & schools & video games & etc.
18. Like media programming companies & advertising agencies are also...
Deregulation & change in content & lack of access
Opinions & beliefs & and values
Concentrated
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
19. What are the two types of intelligence?
65+ years of age
Being immersed so deeply into a task so they lose track of all time and place
Crysalline and fluid
Regulate
20. What does the term telescoping refer to?
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21. What do interactive games have the power to do?
Media concentration & media deregulation
Ads making implicit claims that cannot be tested for the truth
Factual and social
Condition audiences for repeat exposures
22. What is a belief that control of important institutions should be in the hands of many through decentralization?
Physiological
Attitudinal
Temporary
Localism
23. What two types of information is cognitive made up of?
Media concentration & media deregulation
Concentration
Factual and social
Hawaiian word wikiwiki
24. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
The creation & formulas & & the social values of consumers
Richer
Localism and efficiency
25. What are the two types of media effects?
When game developers market their game code to other game developers
Action must build up
Strong personal locus
Manifest and process
26. What best reflects the effects the media has on us?
They are interactive
Always occurring
Process effects
Richer
27. what three forces shape the development of interactive media?
Localism
Pay for placement
Factual and social
Shared commons & need for social contact & attraction of advertisers
28. What happens in the media deregulation?
Physiological
Telescoping
They eliminated the legal barrier to competition across markets
Being immersed so deeply into a task so they lose track of all time and place
29. what happens in the media concentration?
Social and economic
Conflict & climax & resolution
World of Warcraft & $15 per month & an online game & most successful video game in the world
Ownership rules are relaxed
30. What are the two types of thinking?
Vertical and lateral
Media concentration & media deregulation
Horizontal & vertical & conglomerate
Content of messages & context of portrayals & cognitive complexity of content
31. What is an effect that happens during exposure to the media messages?
Massively Multiplayer Online Role Playing Game
Ads making implicit claims that cannot be tested for the truth
Immediate
Deceptive
32. People who have a ________________ have more awareness of the effects process
Strong personal locus
Can be at risk & shaped by media & own life factors
Broadcasters to serve the public interest & convenience & and necessity
Long-term
33. to end up at the top of a Google search & a website must what?
Pay for placement
Advertisers manipulating us into buying things we don't need
Real world vs media world
Flow
34. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Wikis
Conservative
Simplistic and objectionable ways
Temporary
35. What is the long-term behavioral effect?
Displacement of other activities
Viacom & CBS
Positive because they are easy for viewers to recognize
Pay for placement
36. ______ are the influences we experience constantly from our exposure to media messages?
Efficiency
Being immersed so deeply into a task so they lose track of all time and place
Media concentration
Process effects
37. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Happiness is found in having things
Try to solve the plot
Promotes
38. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Can be addictive
6
Dramas and situation comedies
Ownership rules are relaxed
39. What are the six main criticisms of advertising?
Arcade games
Manifest effect
Ads making implicit claims that cannot be tested for the truth
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
40. What does attitudinal effects create and shape?
Efficiency
Typical level of risk for an effect
Opinions & beliefs & and values
65+ years of age
41. What are some examples of where advertisements can be found?
Institutions
Emotional
Toilets & schools & video games & etc.
Shared commons & need for social contact & attraction of advertisers
42. What does the term telescoping refer to?
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43. In the formula & What are the 2 constraints?
By medium & society
Shared commons & need for social networking & attraction of advertising support
Penetration
Harder
44. Media ownership has big impact on...
Real world vs media world
State of mind & motivation & & degree of identification
Small
Media content
45. What are the two competing values?
Conglomerate
Localism and efficiency
African Americans
Manifest and process
46. What is the process of flow?
Concentrated
Attitudinal
Displacement of other activities
Being immersed so deeply into a task so they lose track of all time and place
47. The media can have long and short term effects on what?
Institutions & society & individuals
Emotional
Efficiency
High paid
48. What is baseline effects?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
By medium & society
Field independency
Typical level of risk for an effect
49. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
An attitudinal-type effect
6
Telescoping
Field independency & type of intelligence & type of thinking & conceptual differentation
50. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Niche audiences
Largest amount of knowledge
Ownership rules are relaxed