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Media Literacy

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media ownership has big impact on...

2. What government organization monitors tv and radio programming to determine if it is obscene or not?

3. What are the three states of personal factors in fluctuation?

4. What is subliminal advertising

5. What is a mystery?

6. In what way (s) does advertising make us too materialistic?

7. What socioeconomic status is more represented?

8. What are the four controversial content elements?

9. What percent of a typical newspaper is advertising?

10. Describe fluctuation effects.

11. What was it when ownership rules were relaxed?

12. The video industry has 'a good deal of vertical integration'. What does this mean?

13. What was the biggest deal between any two media companies?

14. Long-term effects are ________ to notice than immediate effects.

15. to end up at the top of a Google search & a website must what?

16. _______________ are societal changes that occur over a long period of time.

17. when does immediate effects occur?

18. What age is more represented on tv?

19. What does MMORPG stand for?

20. What are the three personal factors of fluctuation?

21. When a media company buys a combination of other media or non media businesses & This is what type of concentration?

22. What is action/horror?

23. What does attitudinal effects create and shape?

24. A macro-type media effect refers to what?

25. What is an effect that happens during exposure to the media messages?

26. What is a physiological effect?

27. What are some examples of where advertisements can be found?

28. the rationale for regulation in broadcasting is based on what?

29. Over time & the government has been _______________ with regard to who controls the media

30. What gender is more popular on tv?

31. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?

32. _______________ are societal changes that occur over a long period of time.

33. What are the two types of factors in fluctuation?

34. What are the two major effects from the telecommunications competition & deregulation act of 1996?

35. Consumers use the formula to do what?

36. When creating a new tv series & producers must work around various constraints. What are some constraints?

37. What is the long-term behavioral effect?

38. What are the four controversial content elements?

39. What occupation is more represented on tv?

40. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values

41. What are the four cognitive abilities?

42. What is the natural ability to distinguish the signal and the noise in any message?

43. What is the middleware market?

44. What does the personal locus do?

45. The media can have long and short term effects on what?

46. In what way (s) does advertising make us too materialistic?

47. If you cry during a film & you are experiencing what type of effect?

48. What are the three parts of efficiency?

49. What is subliminal advertising

50. Describe fluctuation effects.