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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Relaxing regulations
Flow & telescoping
3%
2. What are the four cognitive abilities?
Ownership rules are relaxed
Field independency & type of intelligence & type of thinking & conceptual differentiation
Strong personal locus
High paid
3. Give an example of the content of messages
Antisocial vs prosocial
Explorers & socializers & achievers & controllers
Richer
Deregulation & change in content & lack of access
4. What are the 3 developmental maturities?
3%
When whole segments of the population are ignored
Cognitive & emotional & moral
Media and personal
5. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
People share their work through open web sites
Deregulation & change in content & lack of access
Ownership rules are relaxed
Media concentration & media deregulation
6. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
An informed decision
World of Warcraft & $15 per month & an online game & most successful video game in the world
Explorers & socializers & achievers & controllers
7. to end up at the top of a Google search & a website must what?
Media and messages
Opinions & beliefs & and values
Real world vs media world
Pay for placement
8. What are the six baseline influencing factors?
During an exposure to a particular message
Attitudinal
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Pay for placement
9. What are the two types of intelligence?
Happiness is found in having things
Crystalline & fluid
Concentration & consolidation & centralization
Localism
10. What is action/horror?
Recognize elements of the story
Good vs evil
Being immersed so deeply into a task so they lose track of all time and place
Influences
11. Your _______ when you consume media content can alter your perception of and reaction to the content?
Advertisers manipulating us into buying things we don't need
State
Confusing to the audience
3%
12. What are the two types of thinking?
Regulate
Determines a person's media exposure habits
We keep asking for more products
Vertical and lateral
13. What are stereotypes on tv?
Stereotypes
More likely to appear in comedies than dramas
Baseline & fluctuation
Positive because they are easy for viewers to recognize
14. What are the three parts of efficiency?
Drama & comedy & romance & reality series
Localism
Prescription drugs
Concentration & consolidation & centralization
15. What is tragedy used for?
Explorers & socializers & achievers & controllers
To compare the tragic characters & make the audience feel better
We keep asking for more products
Establish awareness of products & existence of products
16. What marital status is more represented on tv?
Relates to the unconscious effects of advertising
Media content
During an exposure to a particular message
More married women
17. What are the two types of media effects?
Federal Communications Commission
Manifest and process
Websites that allow users to add & edit material
Media and messages
18. What does localism serve the needs of?
Media concentration & media deregulation
African Americans
Individuals and society
Tragedy & mystery & action/horror
19. Playing interactive video games & particularly MMORPGs...
Toilets & schools & video games & etc.
Can be addictive
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Goals & drives
20. What are the 3 media factors in fluctuation?
Relaxing regulations
Content of messages & context of portrayals & cognitive complexity of content
Media content
Websites that allow users to add & edit material
21. What is puffery?
An attitudinal-type effect
Cognitive
Drama & comedy & romance & reality series
Ads making implicit claims that cannot be tested for the truth
22. What are the 3 subgenres of drama?
Media concentration & media deregulation
Tragedy & mystery & action/horror
When fewer people control the media& there's a narrow range of voices
65+ years of age
23. What was significant about the Communications Act 1934?
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24. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
High paid
Media concentration & media deregulation
Conflict
25. It is clear that the media is completely controlled by what?
Many companies
Simplistic and objectionable ways
Viacom & CBS
Being immersed deeply in a task that they lose track of time and place
26. What is subliminal advertising
Immediate and long-term
Relates to the unconscious effects of advertising
Viacom & CBS
Real world vs media world
27. What are the three types of concentration?
The typical level of risk for an effect
Action must build up
Attitudinal
Horizontal & vertical & conglomerate
28. What are the two types of thinking?
Media concentration & media deregulation
Arcade games
Vertical and lateral
Regulate
29. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Opportunities vs addictions & goals
The company that owns the platform also develops the games and distributes them
Fluid intelligence
Physiological
30. What are examples of baseline factors?
Promotes
Shared commons & need for social networking & attraction of advertising support
Websites that allow users to add & edit material
Developmental maturity & knowledge structures & media exposure habits
31. when does immediate effects occur?
Wikis
Concentration
During an exposure to a particular message
Niche audiences
32. What was it when ownership rules were relaxed?
Shared commons & need for social connection & & attraction of advertisers
Media concentration
Required broadcasters to serve the public's interest & convenience & & necessity
More married women
33. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Conservative
Confusing to the audience
The control of important institutions in the hads of all people
34. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Immediate and long-term
Ads making implicit claims that cannot be tested for the truth
Text & television
35. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Vertical and lateral
Long-term
World of Warcraft & $15 per month & an online game & most successful video game in the world
Antisocial vs prosocial
36. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Cultivation & reinforcement
Horizontal
Immediate and long-term
37. according to the textbook & which occupation is the most prevalent in the television world?
Intentional
Medical workers
Drama & comedy & romance & reality series
A digital game player's focus on steps in the process
38. The number of ads for _______________ increases each year
Establish awareness of products & existence of products
Typical level of risk for an effect
Prescription drugs
Intentional
39. Like other media & the internet is now mature enough to suffer from...
Massively Multiplayer Online Role Playing Game
Ownership rules are relaxed
Concentration
Massively Multiplayer Online Role Playing Game
40. What are the four types of niche audiences?
65+ years of age
Relates to the unconscious effects of advertising
Baseline & fluctuation
Explorers & socializers & achievers & controllers
41. When does invisible stereotyping occur?
Wikis
Cultivation & reinforcement
To compare the tragic characters & make the audience feel better
When whole segments of the population are ignored
42. Who does marketing target?
Prescription drugs
Niche audiences
Being immersed deeply in a task that they lose track of time and place
Baseline and fluctuation
43. What does the personal locus do?
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44. If you cry during a film & you are experiencing what type of effect?
Simplistic and objectionable ways
When whole segments of the population are ignored
Emotional
Viacom & CBS
45. What occupation is more represented on tv?
Broadcasters to serve the public interest & convenience & and necessity
High paid
When you focus on the steps in the process
Concentration
46. what types of audiences have marketers of digital games identified as?
Emotional
Male
Vertical and lateral
Explorers & socializers & achievers & controllers
47. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Action must build up
Promotes
Media concentration & media deregulation
Required broadcasters to serve the public's interest & convenience & & necessity
48. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Temporary
Goals & drives
6
More married women
49. What is telescoping?
Conceptual differentiation
Opportunities vs addictions & goals
Focus on steps in the process
Baseline & fluctuation
50. What is the most prevalent media effect?
Can be addictive
Cognitive
Can be at risk & shaped by media & own life factors
Flow
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