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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?
Media concentration & media deregulation
Concentration & consolidation & centralization
Horizontal
Media concentration
2. What does the personal locus do?
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3. What happens in the media deregulation?
Intentional
They eliminated the legal barrier to competition across markets
Dramas and situation comedies
Conflict
4. _______________ are societal changes that occur over a long period of time.
Advertisers manipulating us into buying things we don't need
Factual and social
Macro-level effects
Being immersed so deeply into a task so they lose track of all time and place
5. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Deregulation & change in content & lack of access
Create successful products
Manifest effect
Social and economic
6. When creating a new tv series & producers must work around various constraints. What are some constraints?
The creation & formulas & & the social values of consumers
Social and economic
Determines a person's media exposure habits
Male
7. What are the 3 developmental maturities?
African Americans
Baseline & fluctuation
Conflict
Cognitive & emotional & moral
8. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
More married women
Small
Pay for placement
State
9. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Intentional
Viacom & CBS
Different from
10. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Media deregulation
Shared commons & need for social contact & attraction of advertisers
Media and personal
11. What are the six baseline influencing factors?
Relaxing regulations
Good vs evil
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Temporary
12. ________ are beneficial because they allow for the creation of collective knowledge
Conceptual differentiation
Wikis
Desensitization
Vertical and lateral
13. when one media company buys smaller companies of the same type & what type of concentration is this?
Penetration
Flow
Horizontal
An informed decision
14. What is localism?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conceptual differentiation
Younger age
The control of important institutions in the hads of all people
15. What does attitudinal effects create and shape?
Invisible & visible
The typical level of risk for an effect
Opinions & beliefs & and values
Try to solve the plot
16. What are the two types of thinking?
Concentration & consolidation & centralization
Vertical and lateral
Hawaiian word wikiwiki
Pay for placement
17. What are characteristics that have shaped the development of interactive media?
Media deregulation
Shared commons & need for social connection & & attraction of advertisers
Harder
Regulate
18. _______________ frequently occur when you are in a state of automaticity.
Opinions & beliefs & and values
Concentration
Unintentional effects
Massively Multiplayer Online Role Playing Game
19. Unintentional effects often occur when we are in a state of...
They are interactive
Hawaiian word wikiwiki
Pay for placement
Automaticy
20. When does invisible stereotyping occur?
Penetration
People have control and control is decentralized
When whole segments of the population are ignored
Can be at risk & shaped by media & own life factors
21. Popular criticism about advertising includes what?
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22. What ethnicity is overrepresented on tv?
Whites
Easily noticable
The media can provide us with information
Cognitive & emotional & moral
23. What was significant about the Communications Act 1934?
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24. What is the natural ability to distinguish the singal and the noise in any message?
Process effects
Arcade games
Manifest and process
Field independency
25. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
High paid
Relates to the unconscious effects of advertising
Invisible & visible
26. What is flow?
Individuals and society
The creation & formulas & & the social values of consumers
Concentrated
Being immersed deeply in a task that they lose track of time and place
27. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
CEOs holding a greater concentration of power
Concentration
Baseline & fluctuation
28. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Concentration
Cognitive
The creation & formulas & & the social values of consumers
Fluid intelligence
29. In tv & gays are what?
Cultivation & reinforcement
An informed decision
Institutions
More likely to appear in comedies than dramas
30. What occupation is more represented on tv?
65+ years of age
To compare the tragic characters & make the audience feel better
High paid
Simplistic and objectionable ways
31. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Can be addictive
Media content
Small
When whole segments of the population are ignored
32. What are the two types of intelligence?
Public interest & prevention of monopolies & promoting diversity
Crystalline & fluid
Richer
Goals & drives
33. What are the two types of factors in fluctuation?
Media and personal
Flow & telescoping
Websites that allow users to add & edit material
Cognitive
34. When did the innovation stage for interactive media games begin?
Opportunities vs addictions & goals
1950s
Whites
Whites
35. Consumers use the formula to do what?
Recognize elements of the story
65+ years of age
Shared commons & need for social connection & & attraction of advertisers
Physiological
36. according to the textbook & which occupation is the most prevalent in the television world?
Automaticy
Medical workers
Try to solve the plot
Cultivation & reinforcement
37. What do media exposure habits focus its attention on?
Real world vs media world
Media and messages
Verbal violence
Largest amount of knowledge
38. What is the most prevalent media effect?
Field independency
Temporary
Regulate
Cognitive
39. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Federal Communications Commission
Manifest and process
Regulate
40. What age is more represented on tv?
Unintentional effects
Physiological
Younger age
Being immersed deeply in a task that they lose track of time and place
41. If you cry during a film & you are experiencing what type of effect?
Institutions
Broadcasters to serve the public interest & convenience & and necessity
Emotional
Younger age
42. What government organization monitors tv and radio programming to determine if it is obscene or not?
Conservative
Conglomerate
Simplistic and objectionable ways
Federal Communications Commission
43. In what 6 ways is advertising deceptive?
Viacom & CBS
Localism
Sex & violence & language & sexual orientation
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
44. What does a cognitive-effect means?
The media can provide us with information
Cultivation & reinforcement
60%
Shared commons & need for social connection & & attraction of advertisers
45. What is efficiency?
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46. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
An attitudinal-type effect
Wikis
The media can provide us with information
47. What occupation is more represented on tv?
Strong personal locus
High paid
Conglomerate
Developmental maturity & knowledge structures & media exposure habits
48. What was the first form of media games?
Being immersed deeply in a task that they lose track of time and place
Arcade games
Localism and efficiency
Physiological
49. Describe manifest effects?
Positive because they are easy for viewers to recognize
Male
Federal Communications Commission
Easily noticable
50. What did the Communications Act of 1934 require?
Action must build up
Broadcasters to serve the public interest & convenience & and necessity
Action must build up
Typical level of risk for an event