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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ________ are beneficial because they allow for the creation of collective knowledge
Establish awareness of products & existence of products
Wikis
Crystalline intelligence
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
2. _______________ are societal changes that occur over a long period of time.
Automaticy
Macro-level effects
When whole segments of the population are ignored
Institutions
3. In order to become media literate in interactive media & what do we need to establish?
Crysalline and fluid
Intentional
Opportunities vs addictions & goals
To compare the tragic characters & make the audience feel better
4. What is fluctuation effect?
Manifest and process
Immediate and long-term
A temporary effect
When whole segments of the population are ignored
5. The three forces that have shaped the development of the interactive mass media
Crystalline & fluid
Shared commons & need for social networking & attraction of advertising support
Relaxing regulations
Public interest & prevention of monopolies & promoting diversity
6. What did the Communications Act of 1934 require?
Media and personal
Sex & violence & language & sexual orientation
Opinions & beliefs & and values
Broadcasters to serve the public interest & convenience & and necessity
7. What is a wiki?
Websites that allow users to add & edit material
Deceptive
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Wikis
8. What is a belief that control of important institutions should be in the hands of many through decentralization?
Conglomerate
Medical workers
State
Localism
9. What was significant about the Communications Act 1934?
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10. Every day & our baseline of media effects what?
Manifest and process
Can be at risk & shaped by media & own life factors
Good vs evil
Penetration
11. In what 6 ways is advertising deceptive?
Manifest effect
Simplistic and objectionable ways
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Deceptive
12. Unintentional effects often occur when we are in a state of...
Automaticy
When whole segments of the population are ignored
Efficiency
Media deregulation
13. What socioeconomic status is more represented?
CEOs holding a greater concentration of power
Simplistic and objectionable ways
Richer
Physiological
14. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Regulate
Concentration & consolidation & centralization
65+ years of age
African Americans
15. What are the four cognitive abilities?
Niche audiences
Field independency & type of intelligence & type of thinking & conceptual differentation
Deregulation & change in content & lack of access
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
16. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Emotional
Crystalline intelligence
Horizontal & vertical & conglomerate
Dramas and situation comedies
17. Which type of violence is most prevalent on television?
Relaxing regulations
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Positive because they are easy for viewers to recognize
Verbal violence
18. What is Web 2.0?
Conceptual differentiation
People share their work through open web sites
Influence of automatic bodily systems & beyond our conscious control
Concentration & consolidation & centralization
19. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Temporary
Localism
Baseline and fluctuation
Cognitive
20. What is a baseline effect?
The typical level of risk for an effect
Concentration
Stereotypes
Vertical
21. The media can have long and short term effects on what?
Institutions & society & individuals
Individuals and society
Social and economic
When fewer people control the media& there's a narrow range of voices
22. What ethnicity is overrepresented on tv?
6
Typical level of risk for an event
Crysalline and fluid
Whites
23. What is telescoping?
Focus on steps in the process
Baseline & fluctuation
Richer
Field independency
24. What does a cognitive-effect means?
When you focus on the steps in the process
Invisible & visible
The media can provide us with information
Conglomerate
25. What is the process of flow?
State
Displacement of other activities
Being immersed so deeply into a task so they lose track of all time and place
Horizontal & vertical & conglomerate
26. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Deceptive
An informed decision
More married women
65+ years of age
27. What is the ability to be creative?
Confusing to the audience
Fluid intelligence
The media can provide us with information
Manifest and process
28. The internet is considered a viral spiral because it _________ innovation due to its network structure
Flow & telescoping
Media content
1980s & 1990s
Promotes
29. What ethnicity is overrepresented on tv?
Required broadcasters to serve the public's interest & convenience & & necessity
Explorers & socializers & achievers & controllers
Manifest effect
Whites
30. What is WOW?
Try to solve the plot
World of Warcraft & $15 per month & an online game & most successful video game in the world
Niche audiences
Discrimination and poverty impacting their lives
31. What are the two timing factors?
Federal Communications Commission
Prescription drugs
Immediate and long-term
Establish awareness of products & existence of products
32. What are the six baseline influencing factors?
Fluid intelligence
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Emotional
Efficiency
33. What is localism?
Displacement of other activities
Horizontal
The control of important institutions in the hads of all people
When fewer people control the media& there's a narrow range of voices
34. Long-term effects are ________ to notice than immediate effects.
Simplistic and objectionable ways
Physiological
Harder
Create successful products
35. What is efficiency?
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36. In tv & gays are what?
Good vs evil
Ownership rules are relaxed
Concentration
More likely to appear in comedies than dramas
37. In the formula & What are the 2 constraints?
Immediate and long-term
High paid
Opinions & beliefs & and values
By medium & society
38. the rationale for regulation in broadcasting is based on what?
Media concentration & media deregulation
Public interest & prevention of monopolies & promoting diversity
Media concentration & media deregulation
3%
39. What is flow?
Being immersed deeply in a task that they lose track of time and place
Positive because they are easy for viewers to recognize
Hawaiian word wikiwiki
Influence of automatic bodily systems & beyond our conscious control
40. What are the 3 developmental maturities?
Shared commons & need for social contact & attraction of advertisers
Federal Communications Commission
Cognitive & emotional & moral
They are interactive
41. Every day & our baseline of media effects what?
When fewer people control the media& there's a narrow range of voices
Flow & telescoping
Can be at risk & shaped by media & own life factors
Good vs evil
42. Media ownership has big impact on...
Unintentional effects
Media content
1980s & 1990s
State of mind & motivation & & degree of identification
43. Your _______ when you consume media content can alter your perception of and reaction to the content?
Deceptive
Crystalline & fluid
Intentional
State
44. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Developmental maturity & knowledge structures & media exposure habits
Positive because they are easy for viewers to recognize
Pay for placement
Influences
45. When does invisible stereotyping occur?
When whole segments of the population are ignored
The typical level of risk for an effect
Opinions & beliefs & and values
Can be at risk & shaped by media & own life factors
46. The intended effects of ads include what?
Deregulation & change in content & lack of access
Temporary
Typical level of risk for an effect
Establish awareness of products & existence of products
47. What are the three types of concentration?
By medium & society
Media concentration & media deregulation
Horizontal & vertical & conglomerate
Goals & drives
48. What is the process of flow?
Sex & violence & language & sexual orientation
Influence of automatic bodily systems & beyond our conscious control
Opinions & beliefs & and values
Being immersed so deeply into a task so they lose track of all time and place
49. Although African Americans are represented on television & portrayals rarely include....
Vertical and lateral
Niche audiences
Stereotypes
Discrimination and poverty impacting their lives
50. Give an example of the content of messages
Pay for placement
Broadcasters to serve the public interest & convenience & and necessity
Antisocial vs prosocial
Print vs tv news