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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. when one media company buys smaller companies of the same type & what type of concentration is this?
Developmental maturity & knowledge structures & media exposure habits
Horizontal
Immediate and long-term
Vertical
2. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Developmental maturity & knowledge structures & media exposure habits
Automaticy
Telescoping
Fluid intelligence
3. Values that are reflected in entertainment messages include what?
To compare the tragic characters & make the audience feel better
Happiness is found in having things
Field independency
Establish awareness of products & existence of products
4. Popular criticism about advertising includes what?
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5. What percent of a typical newspaper is advertising?
60%
Factual and social
Conflict
Text & television
6. What was the biggest deal between any two media companies?
Flow
Viacom & CBS
Print vs tv news
Crystalline intelligence
7. What are the two main forms of stereotyping?
Stereotypes
Invisible & visible
Positive because they are easy for viewers to recognize
High paid
8. Give an example of the content of messages
Antisocial vs prosocial
Crystalline intelligence
Create successful products
Vertical
9. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
1980s & 1990s
Public interest & prevention of monopolies & promoting diversity
Concentration & consolidation & centralization
10. what happens in the media concentration?
Discrimination and poverty impacting their lives
Typical level of risk for an event
Prescription drugs
Ownership rules are relaxed
11. What is efficiency?
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12. When creating a new tv series & producers must work around various constraints. What are some constraints?
Shared commons & need for social networking & attraction of advertising support
Cognitive
Media concentration & media deregulation
The creation & formulas & & the social values of consumers
13. What are the two timing factors?
Deceptive
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Promotes
Immediate and long-term
14. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Ads making implicit claims that cannot be tested for the truth
Psychological & emotional & cognitive
Stereotypes
Field independency
15. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Many companies
Drama & comedy & romance & reality series
An informed decision
Niche audiences
16. What is baseline effects?
Physiological
People have control and control is decentralized
Typical level of risk for an effect
Media and personal
17. What is subliminal advertising
Younger age
People have control and control is decentralized
Federal Communications Commission
Relates to the unconscious effects of advertising
18. According to the _______________ is the most challenging medium for telling stories
Invisible & visible
Media concentration & media deregulation
Text & television
They eliminated the legal barrier to competition across markets
19. What did the Communications Act of 1934 require?
Different from
Broadcasters to serve the public interest & convenience & and necessity
Media and personal
Conceptual differentiation
20. Issues of concern regarding merger activity includes what?
People have control and control is decentralized
Influences
High paid
Deregulation & change in content & lack of access
21. What are the four genres in the formula?
Cognitive
Drama & comedy & romance & reality series
Promotes
Influence of automatic bodily systems & beyond our conscious control
22. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
State of mind & motivation & & degree of identification
The creation & formulas & & the social values of consumers
Long-term
23. What best reflects the effects the media has on us?
Automaticy
Always occurring
The typical level of risk for an effect
Typical level of risk for an effect
24. The video industry has 'a good deal of vertical integration'. What does this mean?
Print vs tv news
Long-term
The company that owns the platform also develops the games and distributes them
Efficiency
25. when does immediate effects occur?
Text & television
Deregulation & change in content & lack of access
During an exposure to a particular message
Wikis
26. What are the two types of thinking?
Real world vs media world
Determines a person's media exposure habits
Vertical and lateral
Field independency & type of intelligence & type of thinking & conceptual differentiation
27. What are some fluctuation factors?
Influence of automatic bodily systems & beyond our conscious control
State of mind & motivation & & degree of identification
Displacement of other activities
Different from
28. What is telescoping?
When you focus on the steps in the process
Determines a person's media exposure habits
Sex & violence & language & sexual orientation
65+ years of age
29. What marital status is more represented on tv?
More married women
Baseline and fluctuation
Influences
Media content
30. Describe manifest effects?
Easily noticable
World of Warcraft & $15 per month & an online game & most successful video game in the world
Crysalline and fluid
Concentration
31. What is the ability to be creative?
Fluid intelligence
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Horizontal & vertical & conglomerate
By medium & society
32. what type of health patterns are there?
They are interactive
Field independency & type of intelligence & type of thinking & conceptual differentation
Massively Multiplayer Online Role Playing Game
Deceptive
33. In tv & gays are what?
Field independency & type of intelligence & type of thinking & conceptual differentation
More likely to appear in comedies than dramas
Shared commons & need for social networking & attraction of advertising support
Media content
34. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Many companies
Text & television
CEOs holding a greater concentration of power
An attitudinal-type effect
35. What is our personal locus made up of?
CEOs holding a greater concentration of power
Goals & drives
Websites that allow users to add & edit material
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
36. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Temporary
Being immersed deeply in a task that they lose track of time and place
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
37. what type of health patterns are there?
Many companies
They eliminated the legal barrier to competition across markets
Deceptive
Horizontal & vertical & conglomerate
38. What does the personal locus do?
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39. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
We keep asking for more products
Happiness is found in having things
Shared commons & need for social connection & & attraction of advertisers
40. The intended effects of ads include what?
Displacement of other activities
Immediate
Establish awareness of products & existence of products
Condition audiences for repeat exposures
41. Describe fluctuation effects.
Small
Opportunities vs addictions & goals
Temporary
Institutions & society & individuals
42. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Horizontal & vertical & conglomerate
Medical workers
Temporary
43. What is localism?
The control of important institutions in the hads of all people
Being immersed deeply in a task that they lose track of time and place
Whites
The company that owns the platform also develops the games and distributes them
44. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Can be addictive
When whole segments of the population are ignored
6
1980s & 1990s
45. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Younger age
Fluid intelligence
Deregulation & change in content & lack of access
African Americans
46. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Intentional
When game developers market their game code to other game developers
Manifest effect
47. What are the two competing values?
Content of messages & context of portrayals & cognitive complexity of content
Localism and efficiency
Establish awareness of products & existence of products
Flow & telescoping
48. What is subliminal advertising
Advertisers manipulating us into buying things we don't need
Arcade games
Relates to the unconscious effects of advertising
Drama & comedy & romance & reality series
49. Consumers use the formula to do what?
The media can provide us with information
Immediate and long-term
Recognize elements of the story
By medium & society
50. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
When you focus on the steps in the process
Displacement of other activities
Flow