Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Cultivation & reinforcement
CEOs holding a greater concentration of power
Localism
We keep asking for more products

2. What is an effect that happens during exposure to the media messages?
State
Promotes
Temporary
Immediate

3. A macro-type media effect refers to what?
Institutions
The typical level of risk for an effect
Factual and social
When you focus on the steps in the process

4. Issues of concern regarding merger activity includes what?
Horizontal
Deregulation & change in content & lack of access
Crystalline & fluid
An informed decision

5. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Explorers & socializers & achievers & controllers
Easily noticable
6
Confusing to the audience

6. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Good vs evil
Opportunities vs addictions & goals
Positive because they are easy for viewers to recognize
Physiological

7. Popular criticism about advertising includes what?

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8. What is our personal locus made up of?
Institutions
Relates to the unconscious effects of advertising
Goals & drives
Prescription drugs

9. What are the three states of personal factors in fluctuation?
Goals & drives
Promotes
Telescoping
Psychological & emotional & cognitive

10. What eliminated the legal barrier to competition across markets?
Websites that allow users to add & edit material
Determines a person's media exposure habits
Can be at risk & shaped by media & own life factors
Media deregulation

11. What is subliminal advertising
Relates to the unconscious effects of advertising
Recognize elements of the story
65+ years of age
More likely to appear in comedies than dramas

12. _______________ frequently occur when you are in a state of automaticity.
Opinions & beliefs & and values
Unintentional effects
1950s
Different from

13. what three forces shape the development of interactive media?
Relates to the unconscious effects of advertising
Manifest and process
Shared commons & need for social contact & attraction of advertisers
Media concentration & media deregulation

14. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Typical level of risk for an effect
Physiological
The creation & formulas & & the social values of consumers
Always occurring

15. When did megamergers become popular?
Attitudinal
1980s & 1990s
A temporary effect
Horizontal

16. What is WOW?
Opinions & beliefs & and values
World of Warcraft & $15 per month & an online game & most successful video game in the world
65+ years of age
Conflict & climax & resolution

17. What are the two timing factors?
Public interest & prevention of monopolies & promoting diversity
Baseline and fluctuation
Immediate and long-term
To compare the tragic characters & make the audience feel better

18. In tv & gays are what?
More likely to appear in comedies than dramas
Long-term
Social and economic
Vertical and lateral

19. Playing interactive video games & particularly MMORPGs...
Can be addictive
Cognitive & emotional & moral
Pay for placement
Drama & comedy & romance & reality series

20. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Media concentration & media deregulation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Ownership rules are relaxed

21. What age is more represented on tv?
Conservative
The media can provide us with information
Localism
Younger age

22. The number of ads for _______________ increases each year
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Physiological
Prescription drugs
Always occurring

23. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Long-term
Desensitization
An attitudinal-type effect
Telescoping

24. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
Ads making implicit claims that cannot be tested for the truth
Easily noticable
Stereotypes

25. Creators use the formula to do what?
More married women
3%
Create successful products
Fluid intelligence

26. What is the way people group and classify things?
When game developers market their game code to other game developers
Conceptual differentiation
More likely to appear in comedies than dramas
Regulate

27. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Physiological
Sex & violence & language & sexual orientation
African Americans
Small

28. 'Bad' language in the media is what?
Manifest and process
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
World of Warcraft & $15 per month & an online game & most successful video game in the world
Media content

29. In tv & gays are what?
More likely to appear in comedies than dramas
Promotes
People have control and control is decentralized
Shared commons & need for social networking & attraction of advertising support

30. What happens in the media deregulation?
Field independency & type of intelligence & type of thinking & conceptual differentiation
They eliminated the legal barrier to competition across markets
Public interest & prevention of monopolies & promoting diversity
Media deregulation

31. What is WOW?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
World of Warcraft & $15 per month & an online game & most successful video game in the world
Invisible & visible
Shared commons & need for social connection & & attraction of advertisers

32. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Social and economic
Cultivation & reinforcement
Drama & comedy & romance & reality series

33. What is tragedy used for?
Flow & telescoping
More likely to appear in comedies than dramas
To compare the tragic characters & make the audience feel better
Small

34. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Social and economic
African Americans
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits

35. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Penetration
Social and economic
Being immersed deeply in a task that they lose track of time and place

36. ________ are beneficial because they allow for the creation of collective knowledge
Largest amount of knowledge
Create successful products
Wikis
World of Warcraft & $15 per month & an online game & most successful video game in the world

37. In what way (s) does advertising make us too materialistic?
Discrimination and poverty impacting their lives
Required broadcasters to serve the public's interest & convenience & & necessity
Discrimination and poverty impacting their lives
We keep asking for more products

38. What are the two long-term attitudinal effects?
Cultivation & reinforcement
A digital game player's focus on steps in the process
Manifest effect
Process effects

39. A macro-type media effect refers to what?
Flow
Institutions
Happiness is found in having things
Harder

40. What does the personal locus do?

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41. what happens in the media concentration?
Federal Communications Commission
Attitudinal
Ownership rules are relaxed
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits

42. Give an example of the content of messages
Individuals and society
A temporary effect
60%
Antisocial vs prosocial

43. interactive media games are In what stage of development?
Flow
Localism and efficiency
Localism
Penetration

44. It is clear that the media is completely controlled by what?
Many companies
Dramas and situation comedies
Explorers & socializers & achievers & controllers
A digital game player's focus on steps in the process

45. What are the six main criticisms of advertising?
When fewer people control the media& there's a narrow range of voices
Verbal violence
Temporary
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes

46. What are the four cognitive abilities?
Influence of automatic bodily systems & beyond our conscious control
Macro-level effects
Motivations & states & degree of identification
Field independency & type of intelligence & type of thinking & conceptual differentiation

47. If you cry during a film & you are experiencing what type of effect?
Cognitive
During an exposure to a particular message
Immediate and long-term
Emotional

48. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Concentration
Whites
Explorers & socializers & achievers & controllers
Vertical

49. What are the two types of responsibilites in advertising?
When you focus on the steps in the process
Conservative
Promotes
Social and economic

50. Who does marketing target?
Niche audiences
Immediate
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media deregulation