Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'Bad' language in the media is what?






2. What does a cognitive-effect means?






3. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






4. When did megamergers become popular?






5. What are the two timing factors?






6. What are the two types of intelligence?






7. What was it when ownership rules were relaxed?






8. If you cry during a film & you are experiencing what type of effect?






9. What are the three parts of efficiency?






10. When creating a new tv series & producers must work around various constraints. What are some constraints?






11. What are the two types of intelligence?






12. What is telescoping?






13. 'Bad' language in the media is what?






14. What are the two types of factors in fluctuation?






15. _______________ are societal changes that occur over a long period of time.






16. What are the two long-term attitudinal effects?






17. The media can have long and short term effects on what?






18. The business trend to consolidate has grown stronger than the government's impulse to...






19. What is tragedy used for?






20. what types of audiences have marketers of digital games identified as?






21. What is WOW?






22. when one media company buys smaller companies of the same type & what type of concentration is this?






23. What ethnicity is overrepresented on tv?






24. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






25. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






26. In what 6 ways is advertising deceptive?






27. according to the textbook & which occupation is the most prevalent in the television world?






28. What are the two types of thinking?






29. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






30. Although African Americans are represented on television & portrayals rarely include....






31. _______________ are societal changes that occur over a long period of time.






32. What eliminated the legal barrier to competition across markets?






33. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






34. Describe fluctuation effects.






35. What are examples of baseline factors?






36. Where does the term wiki come from?






37. When does invisible stereotyping occur?






38. What did the Communications Act of 1934 require?






39. What does localism serve the needs of?






40. What are the two competing values?






41. What does the personal locus do?

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42. according to the textbook & _____ are more likely to be represented in the television world than the real world.






43. what three forces shape the development of interactive media?






44. What do interactive games have the power to do?






45. What two types of information is cognitive made up of?






46. What government organization monitors tv and radio programming to determine if it is obscene or not?






47. Every day & our baseline of media effects what?






48. What is the long-term emotional effect?






49. What are the three types of concentration?






50. What are the 3 media factors in fluctuation?