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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe manifest effects?
Easily noticable
Ads making implicit claims that cannot be tested for the truth
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Conservative
2. What eliminated the legal barrier to competition across markets?
Cognitive & emotional & moral
Media deregulation
Relates to the unconscious effects of advertising
Happiness is found in having things
3. What are the 3 subgenres of drama?
Manifest effect
Tragedy & mystery & action/horror
High paid
The control of important institutions in the hads of all people
4. interactive media games are In what stage of development?
Field independency & type of intelligence & type of thinking & conceptual differentation
Regulate
Penetration
Field independency
5. What do interactive games have the power to do?
Penetration
Influences
Opportunities vs addictions & goals
Condition audiences for repeat exposures
6. What is baseline effects?
Typical level of risk for an effect
Institutions
Concentration & consolidation & centralization
Different from
7. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Typical level of risk for an event
High paid
Institutions & society & individuals
8. When a digital game has been designed well & it delivers an experience to players through what?
Simplistic and objectionable ways
Field independency
Flow & telescoping
Crystalline & fluid
9. In tv & gays are what?
Required broadcasters to serve the public's interest & convenience & & necessity
Ads making implicit claims that cannot be tested for the truth
More likely to appear in comedies than dramas
Harder
10. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
The company that owns the platform also develops the games and distributes them
Influences
Typical level of risk for an effect
11. It is clear that the media is completely controlled by what?
During an exposure to a particular message
Media and personal
The media can provide us with information
Many companies
12. What is the long-term behavioral effect?
Create successful products
Cognitive
Displacement of other activities
Required broadcasters to serve the public's interest & convenience & & necessity
13. What does MMORPG stand for?
Field independency & type of intelligence & type of thinking & conceptual differentation
Massively Multiplayer Online Role Playing Game
The company that owns the platform also develops the games and distributes them
Macro-level effects
14. What are the six baseline influencing factors?
Explorers & socializers & achievers & controllers
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Cognitive
Immediate and long-term
15. What is the natural ability to distinguish the singal and the noise in any message?
Shared commons & need for social networking & attraction of advertising support
Field independency
An attitudinal-type effect
CEOs holding a greater concentration of power
16. What are characteristics that have shaped the development of interactive media?
Factual and social
Shared commons & need for social connection & & attraction of advertisers
Concentration
Print vs tv news
17. What are the four cognitive abilities?
When game developers market their game code to other game developers
CEOs holding a greater concentration of power
Field independency & type of intelligence & type of thinking & conceptual differentiation
Wikis
18. People who have a ________________ have more awareness of the effects process
Strong personal locus
Unintentional effects
When you focus on the steps in the process
The company that owns the platform also develops the games and distributes them
19. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
People have control and control is decentralized
Wikis
Cognitive
Small
20. When does invisible stereotyping occur?
Media and personal
Crystalline & fluid
When whole segments of the population are ignored
African Americans
21. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Advertisers manipulating us into buying things we don't need
Content of messages & context of portrayals & cognitive complexity of content
Social and economic
Long-term
22. What is a belief that control of important institutions should be in the hands of many through decentralization?
Ownership rules are relaxed
Localism
More likely to appear in comedies than dramas
Shared commons & need for social contact & attraction of advertisers
23. Consumers use the formula to do what?
Opportunities vs addictions & goals
Arcade games
Recognize elements of the story
Try to solve the plot
24. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Happiness is found in having things
More likely to appear in comedies than dramas
An attitudinal-type effect
25. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Concentrated
Different from
State of mind & motivation & & degree of identification
26. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Vertical and lateral
During an exposure to a particular message
Deceptive
27. What was it when ownership rules were relaxed?
Localism
Efficiency
Cultivation & reinforcement
Media concentration
28. when one media company buys smaller companies of the same type & what type of concentration is this?
Individuals and society
6
Horizontal
Easily noticable
29. What is telescoping?
Psychological & emotional & cognitive
Focus on steps in the process
Content of messages & context of portrayals & cognitive complexity of content
Happiness is found in having things
30. What is fluctuation effect?
They are interactive
Long-term
A temporary effect
Concentrated
31. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Media concentration & media deregulation
Dramas and situation comedies
Text & television
Shared commons & need for social connection & & attraction of advertisers
32. What did the Communications Act of 1934 require?
Concentrated
Broadcasters to serve the public interest & convenience & and necessity
6
When you focus on the steps in the process
33. What socioeconomic status is more represented?
Richer
Manifest effect
Media and messages
Field independency
34. What are the six main criticisms of advertising?
Institutions & society & individuals
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Factual and social
Concentration & consolidation & centralization
35. What does the personal locus do?
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36. _______________ are societal changes that occur over a long period of time.
Flow
Macro-level effects
Websites that allow users to add & edit material
Shared commons & need for social networking & attraction of advertising support
37. When creating a new tv series & producers must work around various constraints. What are some constraints?
Relates to the unconscious effects of advertising
Simplistic and objectionable ways
Cognitive
The creation & formulas & & the social values of consumers
38. Popular criticism about advertising includes what?
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39. What does MMORPG stand for?
Field independency
Massively Multiplayer Online Role Playing Game
Condition audiences for repeat exposures
Conservative
40. The intended effects of ads include what?
Establish awareness of products & existence of products
When whole segments of the population are ignored
Goals & drives
Different from
41. What are the two types of intelligence?
Crystalline & fluid
Efficiency
Emotional
State of mind & motivation & & degree of identification
42. Unintentional effects often occur when we are in a state of...
Field independency
Automaticy
Field independency & type of intelligence & type of thinking & conceptual differentiation
The control of important institutions in the hads of all people
43. What two types of information is cognitive made up of?
Invisible & visible
Factual and social
Horizontal & vertical & conglomerate
Opportunities vs addictions & goals
44. Media ownership has big impact on...
Media content
Influences
Explorers & socializers & achievers & controllers
Niche audiences
45. What must happen during television before commercial break?
When whole segments of the population are ignored
Action must build up
Cognitive
Always occurring
46. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Media and messages
Cognitive & emotional & moral
Deregulation & change in content & lack of access
47. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Strong personal locus
Regulate
Recognize elements of the story
48. Issues of concern regarding merger activity includes what?
Vertical and lateral
Deregulation & change in content & lack of access
Hawaiian word wikiwiki
They are interactive
49. What is our personal locus made up of?
By medium & society
Hawaiian word wikiwiki
Goals & drives
1980s & 1990s
50. Playing interactive video games & particularly MMORPGs...
The control of important institutions in the hads of all people
Can be addictive
Establish awareness of products & existence of products
Real world vs media world