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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In what way (s) does advertising make us too materialistic?
Richer
We keep asking for more products
Content of messages & context of portrayals & cognitive complexity of content
An attitudinal-type effect
2. What ethnicity is overrepresented on tv?
Flow
Whites
Physiological
Media content
3. What are the two types of responsibilites in advertising?
Efficiency
Social and economic
Horizontal
Print vs tv news
4. What are some examples of where advertisements can be found?
Horizontal & vertical & conglomerate
Toilets & schools & video games & etc.
Localism
Action must build up
5. What is one of the characteristics that differentiate mass media games or video games from other mass media?
The control of important institutions in the hads of all people
They are interactive
Developmental maturity & knowledge structures & media exposure habits
Vertical and lateral
6. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Conflict & climax & resolution
Explorers & socializers & achievers & controllers
Media and personal
7. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Field independency
State
Required broadcasters to serve the public's interest & convenience & & necessity
Long-term
8. What does the term telescoping refer to?
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9. What is efficiency?
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10. What is an effect that happens during exposure to the media messages?
Viacom & CBS
Easily noticable
Immediate
When game developers market their game code to other game developers
11. What age is more represented on tv?
African Americans
When you focus on the steps in the process
Flow & telescoping
Younger age
12. What is the middleware market?
When whole segments of the population are ignored
Field independency & type of intelligence & type of thinking & conceptual differentiation
Can be at risk & shaped by media & own life factors
When game developers market their game code to other game developers
13. A macro-type media effect refers to what?
Prescription drugs
CEOs holding a greater concentration of power
The company that owns the platform also develops the games and distributes them
Institutions
14. What two types of information is cognitive made up of?
Factual and social
Fluid intelligence
Being immersed deeply in a task that they lose track of time and place
Drama & comedy & romance & reality series
15. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
The company that owns the platform also develops the games and distributes them
Concentration & consolidation & centralization
Media concentration & media deregulation
16. Your _______ when you consume media content can alter your perception of and reaction to the content?
Vertical
State
Try to solve the plot
Discrimination and poverty impacting their lives
17. Consumers use the formula to do what?
Recognize elements of the story
Intentional
Shared commons & need for social contact & attraction of advertisers
Flow
18. Explain localism
Influence of automatic bodily systems & beyond our conscious control
People have control and control is decentralized
The media can provide us with information
Immediate and long-term
19. What is the middleware market?
Desensitization
Promotes
1950s
When game developers market their game code to other game developers
20. What is localism?
The control of important institutions in the hads of all people
People share their work through open web sites
We keep asking for more products
Can be at risk & shaped by media & own life factors
21. When a digital game has been designed well & it delivers an experience to players through what?
Focus on steps in the process
Macro-level effects
Flow & telescoping
Opinions & beliefs & and values
22. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Tragedy & mystery & action/horror
Invisible & visible
Harder
23. according to the textbook & which occupation is the most prevalent in the television world?
Manifest and process
Goals & drives
Medical workers
State of mind & motivation & & degree of identification
24. A macro-type media effect refers to what?
Federal Communications Commission
Real world vs media world
Institutions
Invisible & visible
25. What is tragedy used for?
Shared commons & need for social contact & attraction of advertisers
To compare the tragic characters & make the audience feel better
Many companies
Immediate and long-term
26. What are the two main components in the demographics pattern?
Immediate
Real world vs media world
Concentration & consolidation & centralization
Media concentration & media deregulation
27. The business trend to consolidate has grown stronger than the government's impulse to...
Motivations & states & degree of identification
Horizontal
When you focus on the steps in the process
Regulate
28. The pattern of the population of television characters is ______ the pattern of people in the real world
6
Different from
Relates to the unconscious effects of advertising
Try to solve the plot
29. What is a mystery?
Prescription drugs
Try to solve the plot
The control of important institutions in the hads of all people
Macro-level effects
30. What is the natural ability to distinguish the singal and the noise in any message?
Conglomerate
Explorers & socializers & achievers & controllers
Field independency
Baseline & fluctuation
31. What are the 3 subgenres of drama?
Baseline & fluctuation
Cognitive & emotional & moral
Tragedy & mystery & action/horror
Focus on steps in the process
32. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Required broadcasters to serve the public's interest & convenience & & necessity
Baseline & fluctuation
Regulate
33. What was the first form of media games?
Male
Conglomerate
Arcade games
Many companies
34. the rationale for regulation in broadcasting is based on what?
Fluid intelligence
Positive because they are easy for viewers to recognize
Public interest & prevention of monopolies & promoting diversity
A temporary effect
35. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Conflict & climax & resolution
Social and economic
Horizontal & vertical & conglomerate
Manifest effect
36. What are stereotypes on tv?
65+ years of age
Positive because they are easy for viewers to recognize
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
The creation & formulas & & the social values of consumers
37. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conflict
Flow & telescoping
38. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
An attitudinal-type effect
Conservative
Being immersed so deeply into a task so they lose track of all time and place
Focus on steps in the process
39. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Long-term
Ads making implicit claims that cannot be tested for the truth
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Emotional
40. What are the two types of intelligence?
Crysalline and fluid
Media concentration & media deregulation
When game developers market their game code to other game developers
Media content
41. what force competes against the ethnic of localism?
Relaxing regulations
Efficiency
When fewer people control the media& there's a narrow range of voices
1980s & 1990s
42. In tv & gays are what?
Flow & telescoping
More likely to appear in comedies than dramas
Deregulation & change in content & lack of access
More married women
43. Like media programming companies & advertising agencies are also...
Determines a person's media exposure habits
The creation & formulas & & the social values of consumers
Establish awareness of products & existence of products
Concentrated
44. People with the ___________________ learn the most from the media
The creation & formulas & & the social values of consumers
Macro-level effects
Media concentration & media deregulation
Largest amount of knowledge
45. What are the three types of concentration?
Being immersed so deeply into a task so they lose track of all time and place
Horizontal & vertical & conglomerate
Flow & telescoping
Invisible & visible
46. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Baseline and fluctuation
African Americans
Can be addictive
Media deregulation
47. What was the biggest deal between any two media companies?
Different from
Regulate
Viacom & CBS
Localism and efficiency
48. What do interactive games have the power to do?
Condition audiences for repeat exposures
Baseline & fluctuation
Deceptive
People have control and control is decentralized
49. What are stereotypes on tv?
State
Immediate
Positive because they are easy for viewers to recognize
Factual and social
50. What age is more represented on tv?
Conservative
Younger age
Action must build up
Simplistic and objectionable ways