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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what happens in the media concentration?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Physiological
Ownership rules are relaxed
Relates to the unconscious effects of advertising
2. Values that are reflected in entertainment messages include what?
They are interactive
Websites that allow users to add & edit material
Happiness is found in having things
Localism
3. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Advertisers manipulating us into buying things we don't need
The company that owns the platform also develops the games and distributes them
Motivations & states & degree of identification
6
4. What is the ability to be creative?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Fluid intelligence
Promotes
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
5. What best reflects the effects the media has on us?
The control of important institutions in the hads of all people
Field independency & type of intelligence & type of thinking & conceptual differentiation
Good vs evil
Always occurring
6. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Stereotypes
African Americans
Shared commons & need for social connection & & attraction of advertisers
Sex & violence & language & sexual orientation
7. What is the way people group and classify things?
Cognitive
Influence of automatic bodily systems & beyond our conscious control
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Conceptual differentiation
8. What is the natural ability to distinguish the signal and the noise in any message?
Field independency
Localism
Desensitization
Media content
9. What are the two types of responsibilites in advertising?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Social and economic
Physiological
Younger age
10. What does the term telescoping refer to?
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11. In tv & gays are what?
Media content
An informed decision
Goals & drives
More likely to appear in comedies than dramas
12. What is flow?
Telescoping
Intentional
Being immersed deeply in a task that they lose track of time and place
Long-term
13. What are the four controversial content elements?
The creation & formulas & & the social values of consumers
Small
A digital game player's focus on steps in the process
Sex & violence & language & sexual orientation
14. In the formula & What are the 2 constraints?
Create successful products
Wikis
By medium & society
Institutions
15. What are the 3 media factors in fluctuation?
When whole segments of the population are ignored
Content of messages & context of portrayals & cognitive complexity of content
Media and personal
Broadcasters to serve the public interest & convenience & and necessity
16. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Cognitive
Shared commons & need for social networking & attraction of advertising support
Create successful products
17. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Regulate
Individuals and society
Concentration & consolidation & centralization
18. Name the two types of process effects?
Horizontal & vertical & conglomerate
Baseline & fluctuation
Recognize elements of the story
Ads making implicit claims that cannot be tested for the truth
19. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Real world vs media world
Establish awareness of products & existence of products
They are interactive
Recognize elements of the story
20. What are the four cognitive abilities?
Deregulation & change in content & lack of access
Field independency & type of intelligence & type of thinking & conceptual differentation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Different from
21. Name the two types of process effects?
Baseline & fluctuation
Attitudinal
Cognitive
When whole segments of the population are ignored
22. When did the innovation stage for interactive media games begin?
Good vs evil
Promotes
1950s
Automaticy
23. In order to appeal to audiences & most stories begin with what?
Conflict
Localism
Ads making implicit claims that cannot be tested for the truth
Immediate and long-term
24. What is the long-term emotional effect?
Conglomerate
Desensitization
Motivations & states & degree of identification
Baseline & fluctuation
25. What does MMORPG stand for?
When game developers market their game code to other game developers
Conceptual differentiation
Massively Multiplayer Online Role Playing Game
People share their work through open web sites
26. The internet is considered a viral spiral because it _________ innovation due to its network structure
Simplistic and objectionable ways
Small
Vertical and lateral
Promotes
27. What does attitudinal effects create and shape?
Conceptual differentiation
Sex & violence & language & sexual orientation
Prescription drugs
Opinions & beliefs & and values
28. There is a trend of ______________ of ownership in the media
Concentration
State of mind & motivation & & degree of identification
Relates to the unconscious effects of advertising
Action must build up
29. People who have a ________________ have more awareness of the effects process
Strong personal locus
Explorers & socializers & achievers & controllers
By medium & society
Vertical
30. What are the three personal factors of fluctuation?
Media concentration & media deregulation
Localism
Being immersed so deeply into a task so they lose track of all time and place
Motivations & states & degree of identification
31. What are the three elements to a general story formula?
A digital game player's focus on steps in the process
Largest amount of knowledge
Conflict & climax & resolution
Goals & drives
32. Creators use the formula to do what?
More likely to appear in comedies than dramas
Localism
Create successful products
Long-term
33. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
An attitudinal-type effect
Concentrated
Can be at risk & shaped by media & own life factors
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
34. What eliminated the legal barrier to competition across markets?
Regulate
Strong personal locus
People share their work through open web sites
Media deregulation
35. What is the long-term behavioral effect?
Viacom & CBS
Displacement of other activities
Emotional
When game developers market their game code to other game developers
36. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Horizontal & vertical & conglomerate
Easily noticable
When whole segments of the population are ignored
37. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Developmental maturity & knowledge structures & media exposure habits
Media and personal
Typical level of risk for an effect
65+ years of age
38. In tv & gays are what?
Typical level of risk for an effect
More likely to appear in comedies than dramas
Easily noticable
Whites
39. What are the three parts of efficiency?
Concentration & consolidation & centralization
When game developers market their game code to other game developers
To compare the tragic characters & make the audience feel better
Different from
40. What are the three types of concentration?
Long-term
Macro-level effects
Horizontal & vertical & conglomerate
An attitudinal-type effect
41. What are the two types of intelligence?
Hawaiian word wikiwiki
Physiological
Crystalline & fluid
They eliminated the legal barrier to competition across markets
42. What are the 3 developmental maturities?
Cognitive & emotional & moral
Opinions & beliefs & and values
Pay for placement
Physiological
43. What must happen during television before commercial break?
Action must build up
Establish awareness of products & existence of products
Tragedy & mystery & action/horror
Opinions & beliefs & and values
44. If you cry during a film & you are experiencing what type of effect?
Emotional
Individuals and society
Small
Localism and efficiency
45. What was the first form of media games?
Arcade games
Efficiency
To compare the tragic characters & make the audience feel better
Small
46. What are examples of baseline factors?
The media can provide us with information
Flow & telescoping
Developmental maturity & knowledge structures & media exposure habits
Shared commons & need for social connection & & attraction of advertisers
47. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Horizontal
Niche audiences
Relaxing regulations
48. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Cognitive & emotional & moral
Can be at risk & shaped by media & own life factors
Shared commons & need for social networking & attraction of advertising support
49. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Horizontal
Determines a person's media exposure habits
Media concentration & media deregulation
Flow & telescoping
50. What is the natural ability to distinguish the singal and the noise in any message?
Happiness is found in having things
Shared commons & need for social connection & & attraction of advertisers
Field independency
State of mind & motivation & & degree of identification