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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe product claims?






2. What are the two types of factors in fluctuation?






3. The three forces that have shaped the development of the interactive mass media






4. Where does the term wiki come from?






5. What is telescoping?






6. What two types of information is cognitive made up of?






7. What are the six main criticisms of advertising?






8. What are the six baseline influencing factors?






9. The video industry has 'a good deal of vertical integration'. What does this mean?






10. What ethnicity is overrepresented on tv?






11. What is a physiological effect?






12. Describe product claims?






13. the two most dominant genres in prime-time television from the 1970s-1990s were what?






14. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






15. what force competes against the ethnic of localism?






16. What are the two types of responsibilites in advertising?






17. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






18. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






19. ______ are the influences we experience constantly from our exposure to media messages?






20. _______________ are societal changes that occur over a long period of time.






21. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






22. The business trend to consolidate has grown stronger than the government's impulse to...






23. what three forces shape the development of interactive media?






24. When does invisible stereotyping occur?






25. Playing interactive video games & particularly MMORPGs...






26. What is a belief that control of important institutions should be in the hands of many through decentralization?






27. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






28. What is subliminal advertising






29. What does localism serve the needs of?






30. There is a trend of ______________ of ownership in the media






31. What is a mystery?






32. What are the six main criticisms of advertising?






33. What was the biggest deal between any two media companies?






34. What are the four cognitive abilities?






35. What are the three states of personal factors in fluctuation?






36. What does attitudinal effects create and shape?






37. What is a mystery?






38. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






39. What are the two competing values?






40. What best reflects the effects the media has on us?






41. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






42. What was significant about the Communications Act 1934?

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43. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






44. Give an example of the cognitive complexity of content






45. What eliminated the legal barrier to competition across markets?






46. what types of audiences have marketers of digital games identified as?






47. What are some examples of where advertisements can be found?






48. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






49. What percentage of video games earn a profit?






50. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?