Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two major effects from the telecommunications competition & deregulation act of 1996?






2. Media ownership has big impact on...






3. What is a baseline effect?






4. What is telescoping?






5. Consumers use the formula to do what?






6. What are the two competing values?






7. Describe product claims?






8. What eliminated the legal barrier to competition across markets?






9. What is a belief that control of important institutions should be in the hands of many through decentralization?






10. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






11. What does a cognitive-effect means?






12. When does visible stereotyping occur?






13. What are the two types of factors in fluctuation?






14. What was it when ownership rules were relaxed?






15. What government organization monitors tv and radio programming to determine if it is obscene or not?






16. The pattern of the population of television characters is ______ the pattern of people in the real world






17. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






18. What are the two types of process effects?






19. What is fluctuation effect?






20. What are the two main forms of stereotyping?






21. What best reflects the effects the media has on us?






22. The number of ads for _______________ increases each year






23. Where does the term wiki come from?






24. ______ are the influences we experience constantly from our exposure to media messages?






25. What is a baseline effect?






26. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






27. What was it when ownership rules were relaxed?






28. Issues of concern regarding merger activity includes what?






29. What is the process of flow?






30. what three forces shape the development of interactive media?






31. to end up at the top of a Google search & a website must what?






32. the two most dominant genres in prime-time television from the 1970s-1990s were what?






33. It is clear that the media is completely controlled by what?






34. When does a digital game player get deeply immersed in the game and loses all track of time and place?






35. What does localism serve the needs of?






36. interactive media games are In what stage of development?






37. What is the ability to be creative?






38. What is the way people group and classify things?






39. Describe manifest effects?






40. What is puffery?






41. What is action/horror?






42. Like media programming companies & advertising agencies are also...






43. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






44. to end up at the top of a Google search & a website must what?






45. What are the three states of personal factors in fluctuation?






46. What did the Communications Act of 1934 require?






47. The business trend to consolidate has grown stronger than the government's impulse to...






48. When creating a new tv series & producers must work around various constraints. What are some constraints?






49. What are some examples of where advertisements can be found?






50. Playing interactive video games & particularly MMORPGs...