Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is fluctuation effect?






2. What is our personal locus made up of?






3. what types of audiences have marketers of digital games identified as?






4. What are the two types of responsibilites in advertising?






5. There is a trend of ______________ of ownership in the media






6. What is Web 2.0?






7. Unintentional effects often occur when we are in a state of...






8. What are the two long-term attitudinal effects?






9. when one media company buys smaller companies of the same type & what type of concentration is this?






10. In order to become media literate in interactive media & what do we need to establish?






11. What are the six main criticisms of advertising?






12. What do megamergers result in?






13. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






14. what happens in the media concentration?






15. In tv & gays are what?






16. The three forces that have shaped the development of the interactive mass media






17. Describe manifest effects?






18. What is the ability to memorize facts?






19. what three forces shape the development of interactive media?






20. What is a wiki?






21. interactive media games are In what stage of development?






22. What are the two main components in the demographics pattern?






23. What do interactive games have the power to do?






24. The number of ads for _______________ increases each year






25. What are the three states of personal factors in fluctuation?






26. What two types of information is cognitive made up of?






27. Give an example of the cognitive complexity of content






28. What did the Communications Act of 1934 require?






29. Where does the term wiki come from?






30. When does a digital game player get deeply immersed in the game and loses all track of time and place?






31. Explain localism






32. What are the four cognitive abilities?






33. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






34. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






35. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






36. What is telescoping?






37. What is a baseline effect?






38. What eliminated the legal barrier to competition across markets?






39. What are some examples of where advertisements can be found?






40. What do interactive games have the power to do?






41. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






42. In what way (s) does advertising make us too materialistic?






43. In tv & gays are what?






44. What are the two main components in the demographics pattern?






45. What ethnicity is overrepresented on tv?






46. What is subliminal advertising






47. what three forces shape the development of interactive media?






48. In the formula & What are the 2 constraints?






49. What are stereotypes on tv?






50. according to the textbook & _____ are more likely to be represented in the television world than the real world.