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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does a cognitive-effect means?
The media can provide us with information
6
Arcade games
Media and messages
2. What are the two types of thinking?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Media and messages
We keep asking for more products
Vertical and lateral
3. Long-term effects are ________ to notice than immediate effects.
More married women
Small
State of mind & motivation & & degree of identification
Harder
4. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Flow
Invisible & visible
Media concentration & media deregulation
World of Warcraft & $15 per month & an online game & most successful video game in the world
5. Describe fluctuation effects.
They eliminated the legal barrier to competition across markets
Can be at risk & shaped by media & own life factors
Establish awareness of products & existence of products
Temporary
6. What are the three parts of efficiency?
Physiological
Tragedy & mystery & action/horror
Concentration & consolidation & centralization
Small
7. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
People share their work through open web sites
Field independency
1980s & 1990s
Media concentration & media deregulation
8. The intended effects of ads include what?
Establish awareness of products & existence of products
60%
A digital game player's focus on steps in the process
Typical level of risk for an event
9. What are stereotypes on tv?
Invisible & visible
Positive because they are easy for viewers to recognize
Physiological
Verbal violence
10. Give an example of the cognitive complexity of content
Flow
Print vs tv news
Localism
Media deregulation
11. What must happen during television before commercial break?
Immediate and long-term
CEOs holding a greater concentration of power
Advertisers manipulating us into buying things we don't need
Action must build up
12. What is the long-term behavioral effect?
Typical level of risk for an effect
Tragedy & mystery & action/horror
Displacement of other activities
Conflict & climax & resolution
13. Where does the term wiki come from?
Hawaiian word wikiwiki
Different from
Field independency & type of intelligence & type of thinking & conceptual differentation
Websites that allow users to add & edit material
14. What was significant about the Communications Act 1934?
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15. What are the two types of thinking?
Vertical and lateral
Influence of automatic bodily systems & beyond our conscious control
Simplistic and objectionable ways
Toilets & schools & video games & etc.
16. Consumers use the formula to do what?
Recognize elements of the story
Fluid intelligence
Shared commons & need for social connection & & attraction of advertisers
World of Warcraft & $15 per month & an online game & most successful video game in the world
17. What are examples of baseline factors?
Cognitive
When game developers market their game code to other game developers
Developmental maturity & knowledge structures & media exposure habits
Simplistic and objectionable ways
18. What are the two main components in the demographics pattern?
The typical level of risk for an effect
Conflict
Real world vs media world
Flow & telescoping
19. What is the natural ability to distinguish the singal and the noise in any message?
Long-term
Field independency
Penetration
Content of messages & context of portrayals & cognitive complexity of content
20. What are the three states of personal factors in fluctuation?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Field independency & type of intelligence & type of thinking & conceptual differentation
Crystalline & fluid
Psychological & emotional & cognitive
21. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
The typical level of risk for an effect
Conflict & climax & resolution
1950s
22. when one media company buys smaller companies of the same type & what type of concentration is this?
Conglomerate
Flow & telescoping
Horizontal
Media content
23. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Ownership rules are relaxed
Localism
Baseline & fluctuation
Flow & telescoping
24. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
Social and economic
Influences
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
25. What is the most prevalent media effect?
Simplistic and objectionable ways
Localism
Cognitive
An informed decision
26. The intended effects of ads include what?
Positive because they are easy for viewers to recognize
Field independency & type of intelligence & type of thinking & conceptual differentation
Establish awareness of products & existence of products
Promotes
27. What two types of information is cognitive made up of?
Factual and social
Shared commons & need for social connection & & attraction of advertisers
Verbal violence
Flow
28. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Promotes
Verbal violence
Immediate
29. Describe manifest effects?
Concentration
Shared commons & need for social networking & attraction of advertising support
Emotional
Easily noticable
30. when does immediate effects occur?
Institutions
Medical workers
During an exposure to a particular message
Media concentration & media deregulation
31. It is clear that the media is completely controlled by what?
Displacement of other activities
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Cultivation & reinforcement
Many companies
32. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Advertisers manipulating us into buying things we don't need
Conflict
Ownership rules are relaxed
They are interactive
33. What are the two types of responsibilites in advertising?
Social and economic
6
Media deregulation
Factual and social
34. What is localism?
Shared commons & need for social contact & attraction of advertisers
The control of important institutions in the hads of all people
To compare the tragic characters & make the audience feel better
During an exposure to a particular message
35. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Small
Prescription drugs
Media concentration & media deregulation
36. What is action/horror?
Motivations & states & degree of identification
Concentration & consolidation & centralization
Good vs evil
Localism
37. In what 6 ways is advertising deceptive?
1980s & 1990s
Automaticy
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
38. It is clear that the media is completely controlled by what?
Many companies
Conceptual differentiation
Baseline & fluctuation
Can be addictive
39. What is a wiki?
They eliminated the legal barrier to competition across markets
A digital game player's focus on steps in the process
Websites that allow users to add & edit material
Relates to the unconscious effects of advertising
40. What two types of information is cognitive made up of?
Websites that allow users to add & edit material
They eliminated the legal barrier to competition across markets
Factual and social
State
41. what types of audiences have marketers of digital games identified as?
Create successful products
Explorers & socializers & achievers & controllers
Whites
Ads making implicit claims that cannot be tested for the truth
42. Over time & the government has been _______________ with regard to who controls the media
Content of messages & context of portrayals & cognitive complexity of content
Relaxing regulations
Small
Strong personal locus
43. What percent of a typical newspaper is advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Good vs evil
Concentration & consolidation & centralization
60%
44. What are the four types of niche audiences?
High paid
They are interactive
An informed decision
Explorers & socializers & achievers & controllers
45. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Concentration & consolidation & centralization
Field independency
Crystalline intelligence
46. what types of audiences have marketers of digital games identified as?
Immediate
Field independency
Explorers & socializers & achievers & controllers
Conceptual differentiation
47. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Drama & comedy & romance & reality series
Small
Happiness is found in having things
Crystalline & fluid
48. What is the ability to be creative?
Fluid intelligence
Factual and social
Institutions & society & individuals
Field independency & type of intelligence & type of thinking & conceptual differentation
49. What do media exposure habits focus its attention on?
Younger age
Media and messages
The creation & formulas & & the social values of consumers
Media concentration & media deregulation
50. The number of ads for _______________ increases each year
World of Warcraft & $15 per month & an online game & most successful video game in the world
To compare the tragic characters & make the audience feel better
Prescription drugs
Massively Multiplayer Online Role Playing Game