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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Telescoping
Explorers & socializers & achievers & controllers
Text & television
Long-term
2. What two types of information is cognitive made up of?
A temporary effect
Field independency
Factual and social
Process effects
3. What are the six baseline influencing factors?
Pay for placement
Typical level of risk for an effect
To compare the tragic characters & make the audience feel better
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
4. What best reflects the effects the media has on us?
Shared commons & need for social contact & attraction of advertisers
Stereotypes
Vertical and lateral
Always occurring
5. What are the two major effects from the telecommunications competition & deregulation act of 1996?
During an exposure to a particular message
Media concentration & media deregulation
3%
Prescription drugs
6. What is action/horror?
Good vs evil
Create successful products
Manifest effect
Print vs tv news
7. to end up at the top of a Google search & a website must what?
Pay for placement
The typical level of risk for an effect
Manifest effect
Horizontal & vertical & conglomerate
8. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Intentional
Dramas and situation comedies
Social and economic
Process effects
9. What are the two timing factors?
3%
Immediate and long-term
Medical workers
Easily noticable
10. what three forces shape the development of interactive media?
They are interactive
They are interactive
Psychological & emotional & cognitive
Shared commons & need for social contact & attraction of advertisers
11. what happens in the media concentration?
Concentration
Explorers & socializers & achievers & controllers
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Ownership rules are relaxed
12. Your _______ when you consume media content can alter your perception of and reaction to the content?
State
Opinions & beliefs & and values
1950s
Flow
13. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
Arcade games
The typical level of risk for an effect
Desensitization
14. The video industry has 'a good deal of vertical integration'. What does this mean?
They are interactive
When you focus on the steps in the process
Long-term
The company that owns the platform also develops the games and distributes them
15. What is the middleware market?
Displacement of other activities
When game developers market their game code to other game developers
Advertisers manipulating us into buying things we don't need
65+ years of age
16. What is a wiki?
People have control and control is decentralized
Antisocial vs prosocial
Cognitive
Websites that allow users to add & edit material
17. what type of health patterns are there?
Institutions
Deceptive
Process effects
Goals & drives
18. Describe manifest effects?
Field independency
Easily noticable
World of Warcraft & $15 per month & an online game & most successful video game in the world
Determines a person's media exposure habits
19. what type of health patterns are there?
Deceptive
A temporary effect
When game developers market their game code to other game developers
Harder
20. What is telescoping?
Shared commons & need for social contact & attraction of advertisers
Manifest and process
When you focus on the steps in the process
Emotional
21. What does a cognitive-effect means?
We keep asking for more products
Pay for placement
Create successful products
The media can provide us with information
22. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Baseline and fluctuation
Typical level of risk for an event
Fluid intelligence
23. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
Localism
Dramas and situation comedies
Antisocial vs prosocial
24. What do interactive games have the power to do?
Text & television
Concentration
Real world vs media world
Condition audiences for repeat exposures
25. Values that are reflected in entertainment messages include what?
Localism and efficiency
Happiness is found in having things
Shared commons & need for social networking & attraction of advertising support
Concentration & consolidation & centralization
26. When does invisible stereotyping occur?
Motivations & states & degree of identification
When whole segments of the population are ignored
Wikis
Individuals and society
27. What are some examples of where advertisements can be found?
Broadcasters to serve the public interest & convenience & and necessity
Emotional
6
Toilets & schools & video games & etc.
28. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
6
To compare the tragic characters & make the audience feel better
Physiological
Emotional
29. Media ownership has big impact on...
Media content
Cognitive
Determines a person's media exposure habits
Localism
30. The number of ads for _______________ increases each year
Prescription drugs
A temporary effect
Wikis
Displacement of other activities
31. Which type of violence is most prevalent on television?
Real world vs media world
The control of important institutions in the hads of all people
Horizontal
Verbal violence
32. Long-term effects are ________ to notice than immediate effects.
Harder
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conglomerate
Deceptive
33. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Shared commons & need for social connection & & attraction of advertisers
Manifest effect
The typical level of risk for an effect
When whole segments of the population are ignored
34. Every day & our baseline of media effects what?
Automaticy
Can be at risk & shaped by media & own life factors
When whole segments of the population are ignored
Crystalline intelligence
35. The number of ads for _______________ increases each year
Prescription drugs
Cognitive & emotional & moral
Conglomerate
Physiological
36. What must happen during television before commercial break?
Vertical
Vertical and lateral
Action must build up
When game developers market their game code to other game developers
37. What is the middleware market?
People have control and control is decentralized
State
Concentration
When game developers market their game code to other game developers
38. What are the two competing values?
Recognize elements of the story
Localism and efficiency
Stereotypes
Positive because they are easy for viewers to recognize
39. What marital status is more represented on tv?
Flow
Manifest effect
More married women
Unintentional effects
40. When did the innovation stage for interactive media games begin?
Deregulation & change in content & lack of access
1950s
Explorers & socializers & achievers & controllers
State of mind & motivation & & degree of identification
41. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
People have control and control is decentralized
Field independency & type of intelligence & type of thinking & conceptual differentiation
Always occurring
Cognitive
42. It is clear that the media is completely controlled by what?
Many companies
Media concentration
Media and personal
Concentration
43. What are the two main forms of stereotyping?
Concentration & consolidation & centralization
Field independency
Invisible & visible
Prescription drugs
44. What does localism serve the needs of?
Factual and social
Ads making implicit claims that cannot be tested for the truth
Motivations & states & degree of identification
Individuals and society
45. In the formula & What are the 2 constraints?
Concentration & consolidation & centralization
By medium & society
Promotes
Flow & telescoping
46. what three forces shape the development of interactive media?
Opinions & beliefs & and values
Public interest & prevention of monopolies & promoting diversity
Emotional
Shared commons & need for social contact & attraction of advertisers
47. What percent of a typical newspaper is advertising?
Developmental maturity & knowledge structures & media exposure habits
Explorers & socializers & achievers & controllers
60%
Opinions & beliefs & and values
48. When does visible stereotyping occur?
Simplistic and objectionable ways
Largest amount of knowledge
More likely to appear in comedies than dramas
3%
49. What gender is more popular on tv?
Male
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Shared commons & need for social networking & attraction of advertising support
Largest amount of knowledge
50. what happens in the media concentration?
Emotional
Deceptive
Ownership rules are relaxed
3%