Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In order to become media literate in interactive media & what do we need to establish?






2. When does a digital game player get deeply immersed in the game and loses all track of time and place?






3. When did megamergers become popular?






4. Although African Americans are represented on television & portrayals rarely include....






5. What did the Communications Act of 1934 require?






6. The internet is considered a viral spiral because it _________ innovation due to its network structure






7. What is an effect that happens during exposure to the media messages?






8. What are the two competing values?






9. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






10. What is the ability to memorize facts?






11. the rationale for regulation in broadcasting is based on what?






12. What is telescoping?






13. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






14. _______________ frequently occur when you are in a state of automaticity.






15. What is localism?






16. according to the textbook & _____ are more likely to be represented in the television world than the real world.






17. What are the two types of media effects?






18. Values that are reflected in entertainment messages include what?






19. Unintentional effects often occur when we are in a state of...






20. Playing interactive video games & particularly MMORPGs...






21. What ethnicity is overrepresented on tv?






22. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






23. what types of audiences have marketers of digital games identified as?






24. Media ownership has big impact on...






25. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






26. What eliminated the legal barrier to competition across markets?






27. The media can have long and short term effects on what?






28. What are the three elements to a general story formula?






29. What are the three states of personal factors in fluctuation?






30. What are the four cognitive abilities?






31. Describe baseline effects.






32. What is Web 2.0?






33. Give an example of the cognitive complexity of content






34. What is baseline effects?






35. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






36. Name the two types of process effects?






37. What is the way people group and classify things?






38. Media ownership has big impact on...






39. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






40. In the formula & What are the 2 constraints?






41. People with the ___________________ learn the most from the media






42. What do interactive games have the power to do?






43. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






44. What is fluctuation effect?






45. A macro-type media effect refers to what?






46. In order to appeal to audiences & most stories begin with what?






47. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






48. Long-term effects are ________ to notice than immediate effects.






49. When a digital game has been designed well & it delivers an experience to players through what?






50. What is an effect that happens during exposure to the media messages?