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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the formula & What are the 2 constraints?
When game developers market their game code to other game developers
Required broadcasters to serve the public's interest & convenience & & necessity
By medium & society
Drama & comedy & romance & reality series
2. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Easily noticable
Localism
Flow
Physiological
3. Playing interactive video games & particularly MMORPGs...
Can be addictive
Immediate
World of Warcraft & $15 per month & an online game & most successful video game in the world
Largest amount of knowledge
4. Although African Americans are represented on television & portrayals rarely include....
Largest amount of knowledge
Create successful products
The typical level of risk for an effect
Discrimination and poverty impacting their lives
5. What is Web 2.0?
People share their work through open web sites
When fewer people control the media& there's a narrow range of voices
Concentration & consolidation & centralization
Crystalline intelligence
6. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
During an exposure to a particular message
Content of messages & context of portrayals & cognitive complexity of content
Conglomerate
Male
7. What is the most prevalent media effect?
Cognitive
6
Media content
Localism
8. What percentage of video games earn a profit?
3%
Media concentration & media deregulation
Discrimination and poverty impacting their lives
Crystalline & fluid
9. Describe product claims?
Arcade games
Fluid intelligence
Confusing to the audience
Ads making implicit claims that cannot be tested for the truth
10. What gender is more popular on tv?
People share their work through open web sites
Male
Localism and efficiency
Physiological
11. What is an effect that happens during exposure to the media messages?
Physiological
Verbal violence
Field independency & type of intelligence & type of thinking & conceptual differentiation
Immediate
12. When does invisible stereotyping occur?
When whole segments of the population are ignored
Concentration & consolidation & centralization
Conflict
Different from
13. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Goals & drives
Condition audiences for repeat exposures
Media and messages
14. What are the 3 developmental maturities?
Required broadcasters to serve the public's interest & convenience & & necessity
Cognitive & emotional & moral
When fewer people control the media& there's a narrow range of voices
Can be at risk & shaped by media & own life factors
15. Where does the term wiki come from?
Ownership rules are relaxed
60%
Flow & telescoping
Hawaiian word wikiwiki
16. There is a trend of ______________ of ownership in the media
When game developers market their game code to other game developers
Good vs evil
Action must build up
Concentration
17. What are the three types of concentration?
60%
Horizontal & vertical & conglomerate
The control of important institutions in the hads of all people
Field independency & type of intelligence & type of thinking & conceptual differentiation
18. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
When whole segments of the population are ignored
Field independency
Sex & violence & language & sexual orientation
19. What is the process of flow?
Richer
Required broadcasters to serve the public's interest & convenience & & necessity
Being immersed so deeply into a task so they lose track of all time and place
Concentration & consolidation & centralization
20. Unintentional effects often occur when we are in a state of...
Automaticy
Attitudinal
Establish awareness of products & existence of products
When you focus on the steps in the process
21. What do interactive games have the power to do?
The typical level of risk for an effect
Media concentration
Condition audiences for repeat exposures
World of Warcraft & $15 per month & an online game & most successful video game in the world
22. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Long-term
Arcade games
Vertical and lateral
23. What was the biggest deal between any two media companies?
Viacom & CBS
3%
Localism
Factual and social
24. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
By medium & society
Cultivation & reinforcement
People have control and control is decentralized
25. What age is more represented on tv?
Cognitive
Younger age
Goals & drives
1950s
26. The business trend to consolidate has grown stronger than the government's impulse to...
Typical level of risk for an effect
By medium & society
60%
Regulate
27. the rationale for regulation in broadcasting is based on what?
Simplistic and objectionable ways
Goals & drives
Discrimination and poverty impacting their lives
Public interest & prevention of monopolies & promoting diversity
28. ______ are the influences we experience constantly from our exposure to media messages?
Text & television
Localism
Federal Communications Commission
Process effects
29. What are the two types of thinking?
Media and messages
Typical level of risk for an effect
Field independency
Vertical and lateral
30. What is subliminal advertising
They are interactive
Relates to the unconscious effects of advertising
Field independency & type of intelligence & type of thinking & conceptual differentation
When whole segments of the population are ignored
31. Many media effects are...
Intentional
The company that owns the platform also develops the games and distributes them
Always occurring
Many companies
32. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Establish awareness of products & existence of products
Action must build up
Antisocial vs prosocial
Cognitive
33. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Media concentration & media deregulation
Conceptual differentiation
Advertisers manipulating us into buying things we don't need
Physiological
34. What is the way people group and classify things?
Conceptual differentiation
Shared commons & need for social connection & & attraction of advertisers
People share their work through open web sites
Institutions
35. What is a wiki?
Relaxing regulations
Media content
Print vs tv news
Websites that allow users to add & edit material
36. What marital status is more represented on tv?
Try to solve the plot
During an exposure to a particular message
More married women
Concentration & consolidation & centralization
37. What is the long-term behavioral effect?
Displacement of other activities
Crysalline and fluid
Media concentration
Whites
38. What is telescoping?
State
Concentration & consolidation & centralization
Baseline and fluctuation
When you focus on the steps in the process
39. What are the two main components in the demographics pattern?
Being immersed deeply in a task that they lose track of time and place
The creation & formulas & & the social values of consumers
Real world vs media world
Explorers & socializers & achievers & controllers
40. What are the four controversial content elements?
Fluid intelligence
Unintentional effects
Ownership rules are relaxed
Sex & violence & language & sexual orientation
41. Unintentional effects often occur when we are in a state of...
Automaticy
We keep asking for more products
Confusing to the audience
Strong personal locus
42. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Media content
Unintentional effects
During an exposure to a particular message
43. What are the two types of process effects?
Baseline & fluctuation
Temporary
Baseline and fluctuation
Relaxing regulations
44. The video industry has 'a good deal of vertical integration'. What does this mean?
Verbal violence
Relaxing regulations
The company that owns the platform also develops the games and distributes them
Establish awareness of products & existence of products
45. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
1980s & 1990s
During an exposure to a particular message
Recognize elements of the story
46. What are the three elements to a general story formula?
Conflict & climax & resolution
Concentrated
Media deregulation
They eliminated the legal barrier to competition across markets
47. the rationale for regulation in broadcasting is based on what?
Field independency
Strong personal locus
Emotional
Public interest & prevention of monopolies & promoting diversity
48. What are the six main criticisms of advertising?
Displacement of other activities
Try to solve the plot
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Viacom & CBS
49. Describe fluctuation effects.
Temporary
Immediate and long-term
Tragedy & mystery & action/horror
Male
50. Like other media & the internet is now mature enough to suffer from...
Can be at risk & shaped by media & own life factors
Intentional
Concentration
Conflict