Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe manifest effects?






2. to end up at the top of a Google search & a website must what?






3. What do megamergers result in?






4. Describe fluctuation effects.






5. What is baseline effects?






6. What is the most prevalent media effect?






7. The pattern of the population of television characters is ______ the pattern of people in the real world






8. When does visible stereotyping occur?






9. What socioeconomic status is more represented?






10. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






11. What is flow?






12. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






13. What are examples of baseline factors?






14. What do media exposure habits focus its attention on?






15. Describe manifest effects?






16. In order to appeal to audiences & most stories begin with what?






17. The internet is considered a viral spiral because it _________ innovation due to its network structure






18. In what way (s) does advertising make us too materialistic?






19. When creating a new tv series & producers must work around various constraints. What are some constraints?






20. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






21. Issues of concern regarding merger activity includes what?






22. What is a belief that control of important institutions should be in the hands of many through decentralization?






23. Consumers use the formula to do what?






24. When did the innovation stage for interactive media games begin?






25. _______________ frequently occur when you are in a state of automaticity.






26. The three forces that have shaped the development of the interactive mass media






27. What is the natural ability to distinguish the singal and the noise in any message?






28. What is a baseline effect?






29. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






30. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






31. What is telescoping?






32. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






33. Who does marketing target?






34. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






35. What gender is more popular on tv?






36. What are the three elements to a general story formula?






37. Unintentional effects often occur when we are in a state of...






38. What ethnicity is overrepresented on tv?






39. What are the two timing factors?






40. What government organization monitors tv and radio programming to determine if it is obscene or not?






41. Give an example of the content of messages






42. In the formula & What are the 2 constraints?






43. In tv & gays are what?






44. The media can have long and short term effects on what?






45. What is the natural ability to distinguish the signal and the noise in any message?






46. What is subliminal advertising






47. What is WOW?






48. What are the two competing values?






49. What do media exposure habits focus its attention on?






50. Explain localism