Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _______________ frequently occur when you are in a state of automaticity.






2. What is the middleware market?






3. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






4. What is the long-term behavioral effect?






5. what three forces shape the development of interactive media?






6. Many media effects are...






7. If you cry during a film & you are experiencing what type of effect?






8. Give an example of the cognitive complexity of content






9. What does the personal locus do?

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10. What percentage of video games earn a profit?






11. The pattern of the population of television characters is ______ the pattern of people in the real world






12. What was significant about the Communications Act 1934?

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13. What are characteristics that have shaped the development of interactive media?






14. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






15. What do megamergers result in?






16. What ethnicity is overrepresented on tv?






17. What is an effect that happens during exposure to the media messages?






18. What are the six baseline influencing factors?






19. When does a digital game player get deeply immersed in the game and loses all track of time and place?






20. What is a mystery?






21. What are the two main forms of stereotyping?






22. What are the six main criticisms of advertising?






23. The media can have long and short term effects on what?






24. What do interactive games have the power to do?






25. What is a belief that control of important institutions should be in the hands of many through decentralization?






26. when one media company buys smaller companies of the same type & what type of concentration is this?






27. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






28. What is telescoping?






29. People who have a ________________ have more awareness of the effects process






30. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






31. the rationale for regulation in broadcasting is based on what?






32. What is a baseline effect?






33. What is efficiency?

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34. What did the Communications Act of 1934 require?






35. _______________ are societal changes that occur over a long period of time.






36. Many media effects are...






37. Your _______ when you consume media content can alter your perception of and reaction to the content?






38. What are the three types of concentration?






39. Describe baseline effects.






40. What is subliminal advertising






41. when does immediate effects occur?






42. the rationale for regulation in broadcasting is based on what?






43. What is the most prevalent media effect?






44. What are the three types of concentration?






45. What does attitudinal effects create and shape?






46. What are the two long-term attitudinal effects?






47. Long-term effects are ________ to notice than immediate effects.






48. In order to become media literate in interactive media & what do we need to establish?






49. The three forces that have shaped the development of the interactive mass media






50. What best reflects the effects the media has on us?