Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does a cognitive-effect means?






2. What are the four types of niche audiences?






3. What are the three parts of efficiency?






4. What are the six main criticisms of advertising?






5. when one media company buys smaller companies of the same type & what type of concentration is this?






6. What is a mystery?






7. What are some examples of where advertisements can be found?






8. What are the six baseline influencing factors?






9. People with the ___________________ learn the most from the media






10. Over time & the government has been _______________ with regard to who controls the media






11. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






12. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






13. What are the three parts of efficiency?






14. Describe manifest effects?






15. Your _______ when you consume media content can alter your perception of and reaction to the content?






16. People who have a ________________ have more awareness of the effects process






17. What is the natural ability to distinguish the signal and the noise in any message?






18. In order to appeal to audiences & most stories begin with what?






19. What is telescoping?






20. What are examples of baseline factors?






21. What are the two main forms of stereotyping?






22. What is flow?






23. What are the two types of intelligence?






24. What gender is more popular on tv?






25. what three forces shape the development of interactive media?






26. The media can have long and short term effects on what?






27. In what 6 ways is advertising deceptive?






28. What is Web 2.0?






29. Who does marketing target?






30. What is a baseline effect?






31. when does immediate effects occur?






32. What marital status is more represented on tv?






33. according to the textbook & _____ are more likely to be represented in the television world than the real world.






34. What is puffery?






35. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






36. Give an example of the cognitive complexity of content






37. What is an effect that happens during exposure to the media messages?






38. Popular criticism about advertising includes what?

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39. What is tragedy used for?






40. What marital status is more represented on tv?






41. What are the two types of intelligence?






42. What was the biggest deal between any two media companies?






43. What do media exposure habits focus its attention on?






44. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






45. what types of audiences have marketers of digital games identified as?






46. Describe baseline effects.






47. What are the four cognitive abilities?






48. What is a wiki?






49. When a digital game has been designed well & it delivers an experience to players through what?






50. Like media programming companies & advertising agencies are also...