Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What was the first form of media games?






2. The internet is considered a viral spiral because it _________ innovation due to its network structure






3. ______ are the influences we experience constantly from our exposure to media messages?






4. What is the most prevalent media effect?






5. What is puffery?






6. What are the four controversial content elements?






7. What is the long-term behavioral effect?






8. what happens in the media concentration?






9. ______ are the influences we experience constantly from our exposure to media messages?






10. What is the ability to memorize facts?






11. Popular criticism about advertising includes what?

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12. What are the four genres in the formula?






13. Unintentional effects often occur when we are in a state of...






14. What is a physiological effect?






15. the rationale for regulation in broadcasting is based on what?






16. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






17. When a digital game has been designed well & it delivers an experience to players through what?






18. the two most dominant genres in prime-time television from the 1970s-1990s were what?






19. The internet is considered a viral spiral because it _________ innovation due to its network structure






20. What are examples of baseline factors?






21. What is telescoping?






22. What is a baseline effect?






23. 'Bad' language in the media is what?






24. what three forces shape the development of interactive media?






25. What is baseline effects?






26. When does visible stereotyping occur?






27. _______________ frequently occur when you are in a state of automaticity.






28. According to the _______________ is the most challenging medium for telling stories






29. In order to appeal to audiences & most stories begin with what?






30. What are the four cognitive abilities?






31. What are characteristics that have shaped the development of interactive media?






32. What do media exposure habits focus its attention on?






33. What is one of the characteristics that differentiate mass media games or video games from other mass media?






34. What are the two types of process effects?






35. What is the middleware market?






36. What is Web 2.0?






37. _______________ are societal changes that occur over a long period of time.






38. What must happen during television before commercial break?






39. what three forces shape the development of interactive media?






40. when one media company buys smaller companies of the same type & what type of concentration is this?






41. What are the two types of intelligence?






42. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






43. what force competes against the ethnic of localism?






44. What is the long-term behavioral effect?






45. What percentage of video games earn a profit?






46. What are some fluctuation factors?






47. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






48. What is localism?






49. to end up at the top of a Google search & a website must what?






50. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?