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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Desensitization
Stereotypes
Crysalline and fluid
Explorers & socializers & achievers & controllers
2. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
The creation & formulas & & the social values of consumers
Different from
State
3. What are the four genres in the formula?
Drama & comedy & romance & reality series
Opportunities vs addictions & goals
Required broadcasters to serve the public's interest & convenience & & necessity
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
4. What is subliminal advertising
Relates to the unconscious effects of advertising
Desensitization
Being immersed so deeply into a task so they lose track of all time and place
Good vs evil
5. What are the two types of thinking?
Always occurring
State
Public interest & prevention of monopolies & promoting diversity
Vertical and lateral
6. Many media effects are...
Intentional
Media concentration
A temporary effect
Conglomerate
7. What are the four controversial content elements?
When whole segments of the population are ignored
Sex & violence & language & sexual orientation
Baseline and fluctuation
When fewer people control the media& there's a narrow range of voices
8. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Institutions & society & individuals
Websites that allow users to add & edit material
Immediate
9. the rationale for regulation in broadcasting is based on what?
Relates to the unconscious effects of advertising
Flow & telescoping
Public interest & prevention of monopolies & promoting diversity
More likely to appear in comedies than dramas
10. What is tragedy used for?
To compare the tragic characters & make the audience feel better
State of mind & motivation & & degree of identification
Long-term
Content of messages & context of portrayals & cognitive complexity of content
11. What are the two types of intelligence?
Crystalline & fluid
Younger age
Emotional
Conflict & climax & resolution
12. What is the way people group and classify things?
Promotes
Positive because they are easy for viewers to recognize
Conceptual differentiation
Cognitive
13. What are the two types of intelligence?
Strong personal locus
Manifest and process
Crysalline and fluid
An informed decision
14. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media concentration & media deregulation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Field independency
15. What happens in the media deregulation?
Massively Multiplayer Online Role Playing Game
They eliminated the legal barrier to competition across markets
Can be addictive
Field independency
16. Which type of violence is most prevalent on television?
Verbal violence
The control of important institutions in the hads of all people
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Telescoping
17. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Individuals and society
Easily noticable
Localism
18. What is a baseline effect?
Ads making implicit claims that cannot be tested for the truth
Whites
Attitudinal
The typical level of risk for an effect
19. Name the two types of process effects?
Small
Individuals and society
Baseline & fluctuation
Opportunities vs addictions & goals
20. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Focus on steps in the process
Opportunities vs addictions & goals
Media content
21. If you cry during a film & you are experiencing what type of effect?
Media deregulation
6
Horizontal & vertical & conglomerate
Emotional
22. Name the two types of process effects?
Baseline & fluctuation
Establish awareness of products & existence of products
65+ years of age
Strong personal locus
23. What best reflects the effects the media has on us?
Desensitization
Try to solve the plot
Deregulation & change in content & lack of access
Always occurring
24. The business trend to consolidate has grown stronger than the government's impulse to...
Manifest and process
Pay for placement
Media content
Regulate
25. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Media and messages
Niche audiences
We keep asking for more products
26. what three forces shape the development of interactive media?
Horizontal & vertical & conglomerate
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
To compare the tragic characters & make the audience feel better
Shared commons & need for social contact & attraction of advertisers
27. According to the _______________ is the most challenging medium for telling stories
Typical level of risk for an event
Strong personal locus
Text & television
When game developers market their game code to other game developers
28. What is localism?
Conflict & climax & resolution
Positive because they are easy for viewers to recognize
The control of important institutions in the hads of all people
Vertical
29. What does localism serve the needs of?
Individuals and society
World of Warcraft & $15 per month & an online game & most successful video game in the world
Crysalline and fluid
Attitudinal
30. What gender is more popular on tv?
Crysalline and fluid
Unintentional effects
Male
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
31. What do interactive games have the power to do?
Condition audiences for repeat exposures
Cognitive
Desensitization
Discrimination and poverty impacting their lives
32. Give an example of the content of messages
Physiological
Confusing to the audience
Male
Antisocial vs prosocial
33. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Media deregulation
Different from
Action must build up
34. What are the 3 developmental maturities?
Concentrated
Always occurring
Simplistic and objectionable ways
Cognitive & emotional & moral
35. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Conservative
Concentration
World of Warcraft & $15 per month & an online game & most successful video game in the world
36. 'Bad' language in the media is what?
Horizontal
Action must build up
Conservative
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
37. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
They are interactive
Conflict
Good vs evil
38. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media concentration & media deregulation
Cultivation & reinforcement
Media deregulation
39. In order to appeal to audiences & most stories begin with what?
Required broadcasters to serve the public's interest & convenience & & necessity
Explorers & socializers & achievers & controllers
Conflict
Intentional
40. What are the three types of concentration?
Massively Multiplayer Online Role Playing Game
Media and messages
Sex & violence & language & sexual orientation
Horizontal & vertical & conglomerate
41. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
State
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Confusing to the audience
42. What eliminated the legal barrier to competition across markets?
Immediate and long-term
To compare the tragic characters & make the audience feel better
Media content
Media deregulation
43. What is flow?
Being immersed deeply in a task that they lose track of time and place
Condition audiences for repeat exposures
Cognitive
They eliminated the legal barrier to competition across markets
44. What are the two types of factors in fluctuation?
Media and personal
Macro-level effects
Motivations & states & degree of identification
Relaxing regulations
45. What does attitudinal effects create and shape?
Explorers & socializers & achievers & controllers
Recognize elements of the story
Typical level of risk for an effect
Opinions & beliefs & and values
46. according to the textbook & which occupation is the most prevalent in the television world?
When you focus on the steps in the process
Medical workers
Field independency
When whole segments of the population are ignored
47. What are the four controversial content elements?
Determines a person's media exposure habits
Content of messages & context of portrayals & cognitive complexity of content
Displacement of other activities
Sex & violence & language & sexual orientation
48. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Baseline and fluctuation
Manifest effect
Media concentration
Conceptual differentiation
49. What are the six main criticisms of advertising?
Temporary
An attitudinal-type effect
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Being immersed deeply in a task that they lose track of time and place
50. In tv & gays are what?
Temporary
Field independency
Opinions & beliefs & and values
More likely to appear in comedies than dramas