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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People with the ___________________ learn the most from the media
Tragedy & mystery & action/horror
Happiness is found in having things
Crystalline & fluid
Largest amount of knowledge
2. If you cry during a film & you are experiencing what type of effect?
Concentration & consolidation & centralization
The creation & formulas & & the social values of consumers
Shared commons & need for social connection & & attraction of advertisers
Emotional
3. Like other media & the internet is now mature enough to suffer from...
Required broadcasters to serve the public's interest & convenience & & necessity
Concentration
Concentration
Conflict & climax & resolution
4. What are the two competing values?
Localism and efficiency
Create successful products
Broadcasters to serve the public interest & convenience & and necessity
Can be addictive
5. The business trend to consolidate has grown stronger than the government's impulse to...
Toilets & schools & video games & etc.
More likely to appear in comedies than dramas
Regulate
They eliminated the legal barrier to competition across markets
6. What are the three types of concentration?
Explorers & socializers & achievers & controllers
1950s
Horizontal & vertical & conglomerate
Male
7. What are the two types of media effects?
Vertical and lateral
Pay for placement
Vertical and lateral
Manifest and process
8. What two types of information is cognitive made up of?
Factual and social
Developmental maturity & knowledge structures & media exposure habits
Text & television
The company that owns the platform also develops the games and distributes them
9. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical and lateral
Concentration & consolidation & centralization
Field independency & type of intelligence & type of thinking & conceptual differentiation
Vertical
10. Describe fluctuation effects.
Can be at risk & shaped by media & own life factors
Field independency & type of intelligence & type of thinking & conceptual differentiation
Good vs evil
Temporary
11. What is the natural ability to distinguish the singal and the noise in any message?
Media and messages
Vertical and lateral
Field independency & type of intelligence & type of thinking & conceptual differentiation
Field independency
12. What are some examples of where advertisements can be found?
Cognitive
Manifest effect
Toilets & schools & video games & etc.
Field independency & type of intelligence & type of thinking & conceptual differentation
13. What is the middleware market?
State of mind & motivation & & degree of identification
Viacom & CBS
When fewer people control the media& there's a narrow range of voices
When game developers market their game code to other game developers
14. What are the two types of intelligence?
Crystalline & fluid
65+ years of age
More likely to appear in comedies than dramas
Crysalline and fluid
15. What are the four controversial content elements?
Simplistic and objectionable ways
Concentration
Sex & violence & language & sexual orientation
Media content
16. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Shared commons & need for social connection & & attraction of advertisers
Temporary
Concentration & consolidation & centralization
17. What are the two main components in the demographics pattern?
Telescoping
Real world vs media world
Required broadcasters to serve the public's interest & convenience & & necessity
Good vs evil
18. when one media company buys smaller companies of the same type & what type of concentration is this?
Action must build up
Try to solve the plot
Deregulation & change in content & lack of access
Horizontal
19. 'Bad' language in the media is what?
The control of important institutions in the hads of all people
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Influences
Focus on steps in the process
20. the rationale for regulation in broadcasting is based on what?
Baseline & fluctuation
Whites
Field independency
Public interest & prevention of monopolies & promoting diversity
21. What are the two main forms of stereotyping?
Horizontal
Manifest effect
Invisible & visible
Ownership rules are relaxed
22. What does MMORPG stand for?
Localism and efficiency
Younger age
Massively Multiplayer Online Role Playing Game
Conflict & climax & resolution
23. What gender is more popular on tv?
Male
Individuals and society
Promotes
When fewer people control the media& there's a narrow range of voices
24. Give an example of the content of messages
Antisocial vs prosocial
60%
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Telescoping
25. What is the long-term behavioral effect?
Displacement of other activities
Goals & drives
6
Conflict & climax & resolution
26. Give an example of the cognitive complexity of content
We keep asking for more products
Print vs tv news
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Media concentration & media deregulation
27. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Emotional
Create successful products
Media concentration
They are interactive
28. What are the four cognitive abilities?
65+ years of age
Field independency & type of intelligence & type of thinking & conceptual differentiation
Good vs evil
Establish awareness of products & existence of products
29. What was the biggest deal between any two media companies?
Arcade games
Macro-level effects
Viacom & CBS
Unintentional effects
30. Describe baseline effects.
Typical level of risk for an event
Prescription drugs
60%
Factual and social
31. What is a wiki?
Simplistic and objectionable ways
People have control and control is decentralized
Websites that allow users to add & edit material
Influence of automatic bodily systems & beyond our conscious control
32. What does the personal locus do?
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33. The internet is considered a viral spiral because it _________ innovation due to its network structure
Attitudinal
Flow & telescoping
Promotes
Cognitive
34. What best reflects the effects the media has on us?
Happiness is found in having things
Always occurring
An attitudinal-type effect
Individuals and society
35. What does attitudinal effects create and shape?
Websites that allow users to add & edit material
Sex & violence & language & sexual orientation
Opinions & beliefs & and values
Media and messages
36. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Shared commons & need for social contact & attraction of advertisers
65+ years of age
Conflict
Concentration
37. according to the textbook & which occupation is the most prevalent in the television world?
Recognize elements of the story
Conflict
Shared commons & need for social networking & attraction of advertising support
Medical workers
38. What is a wiki?
Shared commons & need for social contact & attraction of advertisers
State of mind & motivation & & degree of identification
Field independency & type of intelligence & type of thinking & conceptual differentiation
Websites that allow users to add & edit material
39. What age is more represented on tv?
Younger age
1980s & 1990s
The typical level of risk for an effect
Media concentration & media deregulation
40. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Vertical
Relaxing regulations
Cognitive & emotional & moral
Influences
41. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Cultivation & reinforcement
The control of important institutions in the hads of all people
Media concentration & media deregulation
42. What are the two types of thinking?
The typical level of risk for an effect
Media concentration & media deregulation
Vertical
Vertical and lateral
43. What are the two types of process effects?
The typical level of risk for an effect
More likely to appear in comedies than dramas
The creation & formulas & & the social values of consumers
Baseline and fluctuation
44. The three forces that have shaped the development of the interactive mass media
Many companies
Shared commons & need for social networking & attraction of advertising support
Process effects
Sex & violence & language & sexual orientation
45. Like media programming companies & advertising agencies are also...
Concentrated
Institutions & society & individuals
CEOs holding a greater concentration of power
State
46. What is flow?
Telescoping
Unintentional effects
Being immersed deeply in a task that they lose track of time and place
The typical level of risk for an effect
47. In order to become media literate in interactive media & what do we need to establish?
Concentration
Physiological
Opportunities vs addictions & goals
Happiness is found in having things
48. What are the four genres in the formula?
Drama & comedy & romance & reality series
Advertisers manipulating us into buying things we don't need
Flow & telescoping
Localism and efficiency
49. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Print vs tv news
The company that owns the platform also develops the games and distributes them
Immediate
Attitudinal
50. What marital status is more represented on tv?
Confusing to the audience
Cultivation & reinforcement
More married women
Can be addictive
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