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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Where does the term wiki come from?
Broadcasters to serve the public interest & convenience & and necessity
Websites that allow users to add & edit material
They eliminated the legal barrier to competition across markets
Hawaiian word wikiwiki
2. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
State
Stereotypes
Good vs evil
Drama & comedy & romance & reality series
3. What are the two types of thinking?
Tragedy & mystery & action/horror
Action must build up
An informed decision
Vertical and lateral
4. What was it when ownership rules were relaxed?
Advertisers manipulating us into buying things we don't need
Prescription drugs
Influences
Media concentration
5. Which type of violence is most prevalent on television?
Can be addictive
Verbal violence
Manifest and process
Conflict & climax & resolution
6. What socioeconomic status is more represented?
Cognitive
Richer
Antisocial vs prosocial
Strong personal locus
7. What is the most prevalent media effect?
High paid
Typical level of risk for an effect
Cognitive
Invisible & visible
8. What occupation is more represented on tv?
High paid
Different from
We keep asking for more products
Establish awareness of products & existence of products
9. What is a baseline effect?
The typical level of risk for an effect
Deceptive
When whole segments of the population are ignored
Crystalline & fluid
10. The intended effects of ads include what?
When game developers market their game code to other game developers
Field independency & type of intelligence & type of thinking & conceptual differentation
Establish awareness of products & existence of products
Field independency
11. Like media programming companies & advertising agencies are also...
Crystalline & fluid
Concentrated
Cognitive & emotional & moral
Ads making implicit claims that cannot be tested for the truth
12. What are the two types of intelligence?
Shared commons & need for social connection & & attraction of advertisers
Print vs tv news
Media and messages
Crystalline & fluid
13. The internet is considered a viral spiral because it _________ innovation due to its network structure
Field independency & type of intelligence & type of thinking & conceptual differentation
Social and economic
Promotes
Drama & comedy & romance & reality series
14. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Conservative
Text & television
Individuals and society
Fluid intelligence
15. What happens in the media deregulation?
Text & television
They eliminated the legal barrier to competition across markets
The typical level of risk for an effect
State
16. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Medical workers
Cognitive
Being immersed deeply in a task that they lose track of time and place
17. When does invisible stereotyping occur?
When whole segments of the population are ignored
Opinions & beliefs & and values
Try to solve the plot
Process effects
18. What do megamergers result in?
CEOs holding a greater concentration of power
Relates to the unconscious effects of advertising
Toilets & schools & video games & etc.
Tragedy & mystery & action/horror
19. Describe product claims?
The typical level of risk for an effect
Confusing to the audience
Cognitive
The creation & formulas & & the social values of consumers
20. What is subliminal advertising
Verbal violence
We keep asking for more products
Institutions & society & individuals
Relates to the unconscious effects of advertising
21. According to the _______________ is the most challenging medium for telling stories
Richer
Text & television
Influence of automatic bodily systems & beyond our conscious control
Horizontal
22. When creating a new tv series & producers must work around various constraints. What are some constraints?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
60%
State of mind & motivation & & degree of identification
The creation & formulas & & the social values of consumers
23. What is localism?
Relates to the unconscious effects of advertising
The control of important institutions in the hads of all people
Cognitive
Drama & comedy & romance & reality series
24. What are the 3 subgenres of drama?
CEOs holding a greater concentration of power
Whites
Tragedy & mystery & action/horror
Shared commons & need for social connection & & attraction of advertisers
25. What are examples of baseline factors?
Many companies
Telescoping
Long-term
Developmental maturity & knowledge structures & media exposure habits
26. What are the 3 media factors in fluctuation?
Websites that allow users to add & edit material
Field independency & type of intelligence & type of thinking & conceptual differentiation
Happiness is found in having things
Content of messages & context of portrayals & cognitive complexity of content
27. What is the natural ability to distinguish the singal and the noise in any message?
Stereotypes
Field independency
Recognize elements of the story
Desensitization
28. What are the four types of niche audiences?
Explorers & socializers & achievers & controllers
Shared commons & need for social networking & attraction of advertising support
Penetration
CEOs holding a greater concentration of power
29. The internet is considered a viral spiral because it _________ innovation due to its network structure
Crysalline and fluid
Male
Promotes
Medical workers
30. When did megamergers become popular?
Typical level of risk for an event
Concentration
1980s & 1990s
Immediate
31. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Temporary
Vertical and lateral
Determines a person's media exposure habits
32. What are the three elements to a general story formula?
Concentration & consolidation & centralization
Toilets & schools & video games & etc.
Conflict & climax & resolution
When fewer people control the media& there's a narrow range of voices
33. Describe baseline effects.
Field independency
Typical level of risk for an event
Crystalline intelligence
Macro-level effects
34. when does immediate effects occur?
They are interactive
During an exposure to a particular message
CEOs holding a greater concentration of power
Text & television
35. What must happen during television before commercial break?
Action must build up
Crystalline intelligence
Institutions
60%
36. What percentage of video games earn a profit?
3%
Hawaiian word wikiwiki
Typical level of risk for an event
Field independency
37. When does invisible stereotyping occur?
When whole segments of the population are ignored
Immediate and long-term
Media and personal
Media content
38. Like media programming companies & advertising agencies are also...
Typical level of risk for an event
Typical level of risk for an event
Concentrated
Conservative
39. What are stereotypes on tv?
The control of important institutions in the hads of all people
An informed decision
Influence of automatic bodily systems & beyond our conscious control
Positive because they are easy for viewers to recognize
40. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Goals & drives
Media concentration
Whites
Stereotypes
41. People who have a ________________ have more awareness of the effects process
Strong personal locus
Cognitive & emotional & moral
Process effects
Niche audiences
42. What must happen during television before commercial break?
Action must build up
Richer
Penetration
Antisocial vs prosocial
43. What is the long-term behavioral effect?
1950s
1980s & 1990s
Displacement of other activities
Wikis
44. Who does marketing target?
Federal Communications Commission
Institutions
Niche audiences
They eliminated the legal barrier to competition across markets
45. Media ownership has big impact on...
Toilets & schools & video games & etc.
Media content
World of Warcraft & $15 per month & an online game & most successful video game in the world
Many companies
46. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Prescription drugs
Flow
By medium & society
More married women
47. What government organization monitors tv and radio programming to determine if it is obscene or not?
Field independency
Federal Communications Commission
Being immersed deeply in a task that they lose track of time and place
Influence of automatic bodily systems & beyond our conscious control
48. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Immediate and long-term
Vertical and lateral
Physiological
49. What is the middleware market?
An attitudinal-type effect
Flow & telescoping
Promotes
When game developers market their game code to other game developers
50. What are some examples of where advertisements can be found?
Ownership rules are relaxed
Create successful products
Toilets & schools & video games & etc.
Positive because they are easy for viewers to recognize