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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the term telescoping refer to?
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2. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Attitudinal
Localism and efficiency
African Americans
Massively Multiplayer Online Role Playing Game
3. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Arcade games
An attitudinal-type effect
Niche audiences
Shared commons & need for social connection & & attraction of advertisers
4. What is the long-term emotional effect?
Individuals and society
Relaxing regulations
They eliminated the legal barrier to competition across markets
Desensitization
5. What is an effect that happens during exposure to the media messages?
Immediate
Medical workers
Try to solve the plot
Vertical
6. Consumers use the formula to do what?
Institutions & society & individuals
Explorers & socializers & achievers & controllers
Different from
Recognize elements of the story
7. There is a trend of ______________ of ownership in the media
An informed decision
Largest amount of knowledge
Concentration
Establish awareness of products & existence of products
8. What marital status is more represented on tv?
Cognitive & emotional & moral
Influence of automatic bodily systems & beyond our conscious control
More married women
CEOs holding a greater concentration of power
9. What do megamergers result in?
CEOs holding a greater concentration of power
High paid
Vertical and lateral
Flow & telescoping
10. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Positive because they are easy for viewers to recognize
Conglomerate
Intentional
Unintentional effects
11. What are the two types of responsibilites in advertising?
Richer
Social and economic
Vertical and lateral
Good vs evil
12. When does visible stereotyping occur?
Deregulation & change in content & lack of access
Goals & drives
Simplistic and objectionable ways
People share their work through open web sites
13. What is baseline effects?
Typical level of risk for an effect
The typical level of risk for an effect
Long-term
Deceptive
14. Your _______ when you consume media content can alter your perception of and reaction to the content?
More likely to appear in comedies than dramas
Verbal violence
Cognitive
State
15. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Flow
They are interactive
Prescription drugs
CEOs holding a greater concentration of power
16. What are the three types of concentration?
More married women
Promotes
By medium & society
Horizontal & vertical & conglomerate
17. What occupation is more represented on tv?
The typical level of risk for an effect
Manifest effect
Dramas and situation comedies
High paid
18. What does the term telescoping refer to?
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19. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Media and messages
Fluid intelligence
Richer
20. The pattern of the population of television characters is ______ the pattern of people in the real world
Male
Typical level of risk for an effect
Different from
Baseline & fluctuation
21. Popular criticism about advertising includes what?
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22. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Male
Influences
Conservative
23. The intended effects of ads include what?
Discrimination and poverty impacting their lives
Conflict & climax & resolution
Establish awareness of products & existence of products
They are interactive
24. What socioeconomic status is more represented?
Localism
Shared commons & need for social contact & attraction of advertisers
60%
Richer
25. What is the most prevalent media effect?
Cognitive
Wikis
Telescoping
Different from
26. What percentage of video games earn a profit?
Automaticy
Required broadcasters to serve the public's interest & convenience & & necessity
3%
Physiological
27. Playing interactive video games & particularly MMORPGs...
Flow
Can be addictive
African Americans
Cognitive
28. The video industry has 'a good deal of vertical integration'. What does this mean?
65+ years of age
The creation & formulas & & the social values of consumers
Influence of automatic bodily systems & beyond our conscious control
The company that owns the platform also develops the games and distributes them
29. When does invisible stereotyping occur?
Shared commons & need for social contact & attraction of advertisers
To compare the tragic characters & make the audience feel better
Largest amount of knowledge
When whole segments of the population are ignored
30. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Penetration
Flow & telescoping
Flow
People share their work through open web sites
31. according to the textbook & _____ are more likely to be represented in the television world than the real world.
CEOs holding a greater concentration of power
African Americans
Websites that allow users to add & edit material
Confusing to the audience
32. What are the two types of process effects?
Establish awareness of products & existence of products
Baseline and fluctuation
Social and economic
World of Warcraft & $15 per month & an online game & most successful video game in the world
33. What are the three parts of efficiency?
Concentration & consolidation & centralization
Sex & violence & language & sexual orientation
A temporary effect
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
34. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Emotional
Can be addictive
Long-term
Determines a person's media exposure habits
35. What do interactive games have the power to do?
Verbal violence
During an exposure to a particular message
Medical workers
Condition audiences for repeat exposures
36. Where does the term wiki come from?
Localism and efficiency
Hawaiian word wikiwiki
Flow & telescoping
Broadcasters to serve the public interest & convenience & and necessity
37. 'Bad' language in the media is what?
Easily noticable
Verbal violence
Deregulation & change in content & lack of access
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
38. What are the four cognitive abilities?
Typical level of risk for an event
Field independency & type of intelligence & type of thinking & conceptual differentation
Always occurring
6
39. It is clear that the media is completely controlled by what?
Many companies
Conflict & climax & resolution
Positive because they are easy for viewers to recognize
Flow & telescoping
40. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Crystalline & fluid
They are interactive
Cognitive & emotional & moral
Verbal violence
41. Creators use the formula to do what?
Create successful products
Localism
Arcade games
Crystalline & fluid
42. What are examples of baseline factors?
Create successful products
Media concentration & media deregulation
Developmental maturity & knowledge structures & media exposure habits
Massively Multiplayer Online Role Playing Game
43. When creating a new tv series & producers must work around various constraints. What are some constraints?
Concentration & consolidation & centralization
Immediate and long-term
During an exposure to a particular message
The creation & formulas & & the social values of consumers
44. What are the two types of intelligence?
Focus on steps in the process
Crysalline and fluid
State
High paid
45. What is the ability to memorize facts?
Manifest and process
Crystalline intelligence
1980s & 1990s
To compare the tragic characters & make the audience feel better
46. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Many companies
65+ years of age
Macro-level effects
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
47. If you cry during a film & you are experiencing what type of effect?
Harder
Male
Emotional
Temporary
48. What are characteristics that have shaped the development of interactive media?
When you focus on the steps in the process
Whites
Shared commons & need for social connection & & attraction of advertisers
Cultivation & reinforcement
49. What must happen during television before commercial break?
Arcade games
Localism
Action must build up
Tragedy & mystery & action/horror
50. In what 6 ways is advertising deceptive?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Media concentration & media deregulation
Penetration
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