Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does the personal locus do?

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2. The media can have long and short term effects on what?






3. What is efficiency?

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4. Describe baseline effects.






5. Who does marketing target?






6. In tv & gays are what?






7. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






8. 'Bad' language in the media is what?






9. What are the two main components in the demographics pattern?






10. In order to appeal to audiences & most stories begin with what?






11. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






12. What is the natural ability to distinguish the singal and the noise in any message?






13. Give an example of the cognitive complexity of content






14. When does invisible stereotyping occur?






15. In what 6 ways is advertising deceptive?






16. What are the two types of intelligence?






17. What is baseline effects?






18. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






19. What are the two competing values?






20. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






21. ______ are the influences we experience constantly from our exposure to media messages?






22. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






23. Like media programming companies & advertising agencies are also...






24. What does localism serve the needs of?






25. _______________ are societal changes that occur over a long period of time.






26. according to the textbook & _____ are more likely to be represented in the television world than the real world.






27. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






28. What is telescoping?






29. What government organization monitors tv and radio programming to determine if it is obscene or not?






30. What is fluctuation effect?






31. Over time & the government has been _______________ with regard to who controls the media






32. What are examples of baseline factors?






33. What are the two long-term attitudinal effects?






34. What is WOW?






35. What is baseline effects?






36. Which type of violence is most prevalent on television?






37. What are the two major effects from the telecommunications competition & deregulation act of 1996?






38. What are the two types of process effects?






39. What percentage of video games earn a profit?






40. Describe product claims?






41. The intended effects of ads include what?






42. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






43. the two most dominant genres in prime-time television from the 1970s-1990s were what?






44. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






45. What are stereotypes on tv?






46. What is a physiological effect?






47. ________ are beneficial because they allow for the creation of collective knowledge






48. What are the three parts of efficiency?






49. What is efficiency?

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50. What is a wiki?