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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is subliminal advertising
Baseline and fluctuation
Pay for placement
Relates to the unconscious effects of advertising
Cognitive
2. People with the ___________________ learn the most from the media
The control of important institutions in the hads of all people
Media concentration
Largest amount of knowledge
Concentration & consolidation & centralization
3. Describe product claims?
Niche audiences
To compare the tragic characters & make the audience feel better
Media and personal
Confusing to the audience
4. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Media concentration & media deregulation
Vertical
Media content
Concentration
5. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Relates to the unconscious effects of advertising
Flow
6
Baseline & fluctuation
6. _______________ are societal changes that occur over a long period of time.
Fluid intelligence
Horizontal & vertical & conglomerate
Different from
Macro-level effects
7. What are the two types of intelligence?
Required broadcasters to serve the public's interest & convenience & & necessity
Crysalline and fluid
Motivations & states & degree of identification
World of Warcraft & $15 per month & an online game & most successful video game in the world
8. Who does marketing target?
Niche audiences
Determines a person's media exposure habits
Media concentration & media deregulation
Viacom & CBS
9. What are some examples of where advertisements can be found?
Explorers & socializers & achievers & controllers
Discrimination and poverty impacting their lives
Regulate
Toilets & schools & video games & etc.
10. Describe baseline effects.
Richer
Institutions
Typical level of risk for an event
Content of messages & context of portrayals & cognitive complexity of content
11. Over time & the government has been _______________ with regard to who controls the media
An attitudinal-type effect
Conflict
Focus on steps in the process
Relaxing regulations
12. What are the two types of thinking?
Easily noticable
The media can provide us with information
Concentration & consolidation & centralization
Vertical and lateral
13. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
People have control and control is decentralized
Efficiency
Younger age
14. Give an example of the cognitive complexity of content
Print vs tv news
Vertical and lateral
Determines a person's media exposure habits
Male
15. Although African Americans are represented on television & portrayals rarely include....
Richer
Advertisers manipulating us into buying things we don't need
When you focus on the steps in the process
Discrimination and poverty impacting their lives
16. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Manifest and process
Conflict
Field independency & type of intelligence & type of thinking & conceptual differentation
Stereotypes
17. What is the natural ability to distinguish the signal and the noise in any message?
Unintentional effects
Always occurring
Crysalline and fluid
Field independency
18. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Institutions & society & individuals
Arcade games
65+ years of age
They are interactive
19. What was it when ownership rules were relaxed?
Opportunities vs addictions & goals
Media concentration
Websites that allow users to add & edit material
Good vs evil
20. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Shared commons & need for social contact & attraction of advertisers
Media concentration & media deregulation
Deregulation & change in content & lack of access
21. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Localism and efficiency
A temporary effect
Viacom & CBS
22. what happens in the media concentration?
Physiological
Conceptual differentiation
Ownership rules are relaxed
Automaticy
23. what three forces shape the development of interactive media?
Simplistic and objectionable ways
Being immersed so deeply into a task so they lose track of all time and place
Shared commons & need for social contact & attraction of advertisers
The company that owns the platform also develops the games and distributes them
24. Describe manifest effects?
Emotional
Prescription drugs
1950s
Easily noticable
25. The number of ads for _______________ increases each year
Real world vs media world
Prescription drugs
Create successful products
Shared commons & need for social connection & & attraction of advertisers
26. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Broadcasters to serve the public interest & convenience & and necessity
Localism
Influences
Condition audiences for repeat exposures
27. What are the three parts of efficiency?
Conservative
Crysalline and fluid
Concentration & consolidation & centralization
Shared commons & need for social connection & & attraction of advertisers
28. What was the first form of media games?
Different from
Recognize elements of the story
Try to solve the plot
Arcade games
29. In order to become media literate in interactive media & what do we need to establish?
Media concentration & media deregulation
An informed decision
Opportunities vs addictions & goals
When fewer people control the media& there's a narrow range of voices
30. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentation
Medical workers
When game developers market their game code to other game developers
Conflict & climax & resolution
31. Long-term effects are ________ to notice than immediate effects.
Relaxing regulations
Harder
Crystalline & fluid
Print vs tv news
32. What are the two types of responsibilites in advertising?
Crysalline and fluid
Social and economic
3%
To compare the tragic characters & make the audience feel better
33. What is a physiological effect?
Cognitive & emotional & moral
Media and messages
Influence of automatic bodily systems & beyond our conscious control
When you focus on the steps in the process
34. What is a wiki?
Typical level of risk for an effect
Websites that allow users to add & edit material
Wikis
Media and messages
35. What is a baseline effect?
Concentration
Unintentional effects
The typical level of risk for an effect
Conservative
36. What is a mystery?
Try to solve the plot
Horizontal & vertical & conglomerate
Simplistic and objectionable ways
Arcade games
37. What does the term telescoping refer to?
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38. What gender is more popular on tv?
Action must build up
Male
Field independency & type of intelligence & type of thinking & conceptual differentiation
Immediate
39. When did megamergers become popular?
Media content
Medical workers
1980s & 1990s
Physiological
40. What are some fluctuation factors?
Different from
State of mind & motivation & & degree of identification
Media and messages
Advertisers manipulating us into buying things we don't need
41. Name the two types of process effects?
They eliminated the legal barrier to competition across markets
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Broadcasters to serve the public interest & convenience & and necessity
Baseline & fluctuation
42. What is telescoping?
Websites that allow users to add & edit material
Desensitization
By medium & society
Focus on steps in the process
43. What are the six main criticisms of advertising?
Motivations & states & degree of identification
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Action must build up
Manifest and process
44. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Telescoping
Explorers & socializers & achievers & controllers
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
45. What is telescoping?
When you focus on the steps in the process
Media content
Localism
Media concentration & media deregulation
46. The media can have long and short term effects on what?
1950s
Institutions & society & individuals
Discrimination and poverty impacting their lives
When fewer people control the media& there's a narrow range of voices
47. What socioeconomic status is more represented?
Conflict & climax & resolution
Media and messages
Institutions
Richer
48. What do media exposure habits focus its attention on?
People share their work through open web sites
Media and messages
Tragedy & mystery & action/horror
6
49. Creators use the formula to do what?
When you focus on the steps in the process
Conceptual differentiation
Flow
Create successful products
50. What are the two types of thinking?
Physiological
People share their work through open web sites
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Vertical and lateral