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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. the rationale for regulation in broadcasting is based on what?
Concentration
Real world vs media world
When you focus on the steps in the process
Public interest & prevention of monopolies & promoting diversity
2. When did megamergers become popular?
1980s & 1990s
Medical workers
Factual and social
Vertical and lateral
3. What does localism serve the needs of?
Simplistic and objectionable ways
Individuals and society
Easily noticable
Field independency & type of intelligence & type of thinking & conceptual differentiation
4. Describe fluctuation effects.
Largest amount of knowledge
Temporary
The media can provide us with information
Crysalline and fluid
5. What are examples of baseline factors?
Vertical and lateral
1950s
Field independency & type of intelligence & type of thinking & conceptual differentiation
Developmental maturity & knowledge structures & media exposure habits
6. What are the two types of thinking?
Media deregulation
To compare the tragic characters & make the audience feel better
Vertical and lateral
Crysalline and fluid
7. The business trend to consolidate has grown stronger than the government's impulse to...
Ownership rules are relaxed
Broadcasters to serve the public interest & convenience & and necessity
Regulate
Field independency & type of intelligence & type of thinking & conceptual differentation
8. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
To compare the tragic characters & make the audience feel better
Strong personal locus
An attitudinal-type effect
Influences
9. 'Bad' language in the media is what?
Good vs evil
Male
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Shared commons & need for social contact & attraction of advertisers
10. Many media effects are...
The company that owns the platform also develops the games and distributes them
Sex & violence & language & sexual orientation
Localism and efficiency
Intentional
11. What is puffery?
Media concentration & media deregulation
Localism
Deregulation & change in content & lack of access
Ads making implicit claims that cannot be tested for the truth
12. When does invisible stereotyping occur?
Conflict & climax & resolution
When whole segments of the population are ignored
Drama & comedy & romance & reality series
Ownership rules are relaxed
13. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Determines a person's media exposure habits
Small
Influence of automatic bodily systems & beyond our conscious control
Media and messages
14. Values that are reflected in entertainment messages include what?
Ownership rules are relaxed
Horizontal & vertical & conglomerate
Media concentration
Happiness is found in having things
15. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.
Media content
Manifest and process
6
Crystalline intelligence
16. What is the long-term behavioral effect?
Immediate
Typical level of risk for an event
Displacement of other activities
More likely to appear in comedies than dramas
17. What is a wiki?
Concentration
Websites that allow users to add & edit material
Field independency & type of intelligence & type of thinking & conceptual differentation
People share their work through open web sites
18. Like other media & the internet is now mature enough to suffer from...
Regulate
Federal Communications Commission
Concentration
Influences
19. When did the innovation stage for interactive media games begin?
1950s
Content of messages & context of portrayals & cognitive complexity of content
Websites that allow users to add & edit material
Immediate and long-term
20. What is the natural ability to distinguish the singal and the noise in any message?
Developmental maturity & knowledge structures & media exposure habits
Federal Communications Commission
Vertical and lateral
Field independency
21. Unintentional effects often occur when we are in a state of...
Influences
Automaticy
More married women
Baseline & fluctuation
22. Describe manifest effects?
Easily noticable
1950s
Sex & violence & language & sexual orientation
65+ years of age
23. What percentage of video games earn a profit?
3%
When you focus on the steps in the process
Conceptual differentiation
Emotional
24. What is our personal locus made up of?
Action must build up
Goals & drives
Localism
Small
25. The video industry has 'a good deal of vertical integration'. What does this mean?
Ads making implicit claims that cannot be tested for the truth
Localism
Typical level of risk for an effect
The company that owns the platform also develops the games and distributes them
26. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
Invisible & visible
An attitudinal-type effect
Flow & telescoping
27. What do megamergers result in?
Unintentional effects
1980s & 1990s
Confusing to the audience
CEOs holding a greater concentration of power
28. What do megamergers result in?
Promotes
CEOs holding a greater concentration of power
State of mind & motivation & & degree of identification
Establish awareness of products & existence of products
29. what three forces shape the development of interactive media?
Deregulation & change in content & lack of access
Focus on steps in the process
Media and messages
Shared commons & need for social contact & attraction of advertisers
30. What is subliminal advertising
Unintentional effects
Displacement of other activities
Tragedy & mystery & action/horror
Relates to the unconscious effects of advertising
31. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Individuals and society
Concentration & consolidation & centralization
Immediate
32. What is flow?
60%
Toilets & schools & video games & etc.
Explorers & socializers & achievers & controllers
Being immersed deeply in a task that they lose track of time and place
33. It is clear that the media is completely controlled by what?
Many companies
Always occurring
Tragedy & mystery & action/horror
Vertical and lateral
34. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Real world vs media world
Richer
Localism
35. Long-term effects are ________ to notice than immediate effects.
Attitudinal
Harder
65+ years of age
Websites that allow users to add & edit material
36. What percent of a typical newspaper is advertising?
Massively Multiplayer Online Role Playing Game
Baseline and fluctuation
60%
Toilets & schools & video games & etc.
37. What is baseline effects?
Field independency & type of intelligence & type of thinking & conceptual differentation
Typical level of risk for an effect
Media concentration
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
38. What is fluctuation effect?
Opportunities vs addictions & goals
A temporary effect
Horizontal & vertical & conglomerate
Viacom & CBS
39. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Stereotypes
Goals & drives
Telescoping
State
40. What was the biggest deal between any two media companies?
Viacom & CBS
Flow
Niche audiences
Positive because they are easy for viewers to recognize
41. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Many companies
Opportunities vs addictions & goals
Recognize elements of the story
42. What are the two types of intelligence?
Different from
Crysalline and fluid
Ads making implicit claims that cannot be tested for the truth
They are interactive
43. In order to appeal to audiences & most stories begin with what?
Conflict
Horizontal
Macro-level effects
Concentration
44. What does a cognitive-effect means?
Concentration & consolidation & centralization
The media can provide us with information
Localism and efficiency
Flow & telescoping
45. Playing interactive video games & particularly MMORPGs...
Physiological
Media concentration
Can be addictive
African Americans
46. The pattern of the population of television characters is ______ the pattern of people in the real world
Different from
Horizontal
Intentional
Massively Multiplayer Online Role Playing Game
47. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
CEOs holding a greater concentration of power
6
Conglomerate
Emotional
48. What gender is more popular on tv?
Verbal violence
Can be at risk & shaped by media & own life factors
They are interactive
Male
49. Issues of concern regarding merger activity includes what?
Medical workers
CEOs holding a greater concentration of power
Deregulation & change in content & lack of access
Temporary
50. The number of ads for _______________ increases each year
Being immersed deeply in a task that they lose track of time and place
Prescription drugs
Broadcasters to serve the public interest & convenience & and necessity
Unintentional effects