Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What was the first form of media games?
Viacom & CBS
Arcade games
Wikis
Crystalline & fluid

2. What does localism serve the needs of?
Individuals and society
Motivations & states & degree of identification
Always occurring
Manifest effect

3. What is an effect that happens during exposure to the media messages?
Strong personal locus
Conceptual differentiation
Immediate
They eliminated the legal barrier to competition across markets

4. Which type of violence is most prevalent on television?
Always occurring
Concentrated
Verbal violence
Developmental maturity & knowledge structures & media exposure habits

5. In the formula & What are the 2 constraints?
Opinions & beliefs & and values
3%
By medium & society
Pay for placement

6. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
When you focus on the steps in the process
Easily noticable
1950s

7. The business trend to consolidate has grown stronger than the government's impulse to...
Good vs evil
Localism
Pay for placement
Regulate

8. Many media effects are...
Establish awareness of products & existence of products
Intentional
We keep asking for more products
Conglomerate

9. Describe product claims?
Confusing to the audience
Penetration
Baseline & fluctuation
Penetration

10. What are the two types of factors in fluctuation?
Developmental maturity & knowledge structures & media exposure habits
Media and personal
Good vs evil
Opinions & beliefs & and values

11. The pattern of the population of television characters is ______ the pattern of people in the real world
Field independency
Different from
Being immersed deeply in a task that they lose track of time and place
Psychological & emotional & cognitive

12. What government organization monitors tv and radio programming to determine if it is obscene or not?
Shared commons & need for social contact & attraction of advertisers
Always occurring
Localism and efficiency
Federal Communications Commission

13. What is the long-term behavioral effect?
Influence of automatic bodily systems & beyond our conscious control
Verbal violence
Displacement of other activities
Conservative

14. Many media effects are...
Simplistic and objectionable ways
Create successful products
Male
Intentional

15. What is the middleware market?
Arcade games
When game developers market their game code to other game developers
Opportunities vs addictions & goals
Influence of automatic bodily systems & beyond our conscious control

16. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
World of Warcraft & $15 per month & an online game & most successful video game in the world
Emotional
Intentional

17. When does visible stereotyping occur?
Media and messages
Concentration
Deceptive
Simplistic and objectionable ways

18. what happens in the media concentration?
Macro-level effects
Conflict & climax & resolution
Ownership rules are relaxed
Antisocial vs prosocial

19. to end up at the top of a Google search & a website must what?
African Americans
Antisocial vs prosocial
Pay for placement
60%

20. In the formula & What are the 2 constraints?
Vertical and lateral
Action must build up
By medium & society
60%

21. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
A digital game player's focus on steps in the process
They eliminated the legal barrier to competition across markets
Conflict

22. What is the ability to memorize facts?
Intentional
Social and economic
Crystalline intelligence
Concentration & consolidation & centralization

23. What occupation is more represented on tv?
Process effects
High paid
Horizontal
Manifest and process

24. What is puffery?
Positive because they are easy for viewers to recognize
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Many companies
Ads making implicit claims that cannot be tested for the truth

25. People with the ___________________ learn the most from the media
Largest amount of knowledge
Positive because they are easy for viewers to recognize
Discrimination and poverty impacting their lives
State of mind & motivation & & degree of identification

26. What was the biggest deal between any two media companies?
The control of important institutions in the hads of all people
Viacom & CBS
Required broadcasters to serve the public's interest & convenience & & necessity
Small

27. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Factual and social
6
Media and messages

28. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Vertical and lateral
Flow
Concentration & consolidation & centralization
Concentration

29. What is a baseline effect?
Good vs evil
People share their work through open web sites
Penetration
The typical level of risk for an effect

30. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Stereotypes
Horizontal
Confusing to the audience

31. What are the six main criticisms of advertising?
Many companies
Explorers & socializers & achievers & controllers
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media and messages

32. what force competes against the ethnic of localism?
Determines a person's media exposure habits
Efficiency
Factual and social
State of mind & motivation & & degree of identification

33. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Being immersed deeply in a task that they lose track of time and place
An informed decision
Whites

34. What occupation is more represented on tv?
High paid
Websites that allow users to add & edit material
Conflict
Determines a person's media exposure habits

35. Give an example of the content of messages
Antisocial vs prosocial
Try to solve the plot
1950s
Easily noticable

36. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Sex & violence & language & sexual orientation
Crystalline & fluid
Conglomerate
Antisocial vs prosocial

37. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Shared commons & need for social contact & attraction of advertisers
Cognitive
The media can provide us with information

38. People who have a ________________ have more awareness of the effects process
Physiological
Conceptual differentiation
To compare the tragic characters & make the audience feel better
Strong personal locus

39. What is the ability to be creative?
Fluid intelligence
People have control and control is decentralized
More married women
Strong personal locus

40. What is telescoping?
When you focus on the steps in the process
Try to solve the plot
Richer
60%

41. What is WOW?
More likely to appear in comedies than dramas
Institutions & society & individuals
World of Warcraft & $15 per month & an online game & most successful video game in the world
They eliminated the legal barrier to competition across markets

42. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Content of messages & context of portrayals & cognitive complexity of content
High paid
Penetration

43. In what 6 ways is advertising deceptive?
Automaticy
Relaxing regulations
Manifest effect
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition

44. Media ownership has big impact on...
Many companies
When fewer people control the media& there's a narrow range of voices
Media content
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes

45. What ethnicity is overrepresented on tv?
Individuals and society
Being immersed deeply in a task that they lose track of time and place
Media concentration
Whites

46. What is puffery?
Cognitive
Ads making implicit claims that cannot be tested for the truth
The control of important institutions in the hads of all people
Conflict & climax & resolution

47. What does attitudinal effects create and shape?
Social and economic
Influence of automatic bodily systems & beyond our conscious control
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Opinions & beliefs & and values

48. What is flow?
Being immersed deeply in a task that they lose track of time and place
Macro-level effects
More married women
Discrimination and poverty impacting their lives

49. _______________ are societal changes that occur over a long period of time.
Localism
Macro-level effects
Institutions & society & individuals
Vertical and lateral

50. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Massively Multiplayer Online Role Playing Game
During an exposure to a particular message
Stereotypes
Developmental maturity & knowledge structures & media exposure habits