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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of media effects?
Intentional
Print vs tv news
Manifest and process
Crystalline intelligence
2. What is baseline effects?
Text & television
Concentration & consolidation & centralization
Typical level of risk for an effect
Niche audiences
3. What does the term telescoping refer to?
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4. Consumers use the formula to do what?
Being immersed so deeply into a task so they lose track of all time and place
Recognize elements of the story
An informed decision
Field independency
5. What was the first form of media games?
Content of messages & context of portrayals & cognitive complexity of content
The creation & formulas & & the social values of consumers
Arcade games
Telescoping
6. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Shared commons & need for social contact & attraction of advertisers
Richer
Media deregulation
7. When does invisible stereotyping occur?
Cognitive
When whole segments of the population are ignored
Media deregulation
Establish awareness of products & existence of products
8. What is subliminal advertising
Easily noticable
Concentration & consolidation & centralization
Relates to the unconscious effects of advertising
Action must build up
9. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Toilets & schools & video games & etc.
Physiological
Efficiency
Manifest effect
10. What are some fluctuation factors?
Flow
Promotes
State of mind & motivation & & degree of identification
Regulate
11. It is clear that the media is completely controlled by what?
Being immersed deeply in a task that they lose track of time and place
They eliminated the legal barrier to competition across markets
Many companies
Invisible & visible
12. What occupation is more represented on tv?
During an exposure to a particular message
Try to solve the plot
Determines a person's media exposure habits
High paid
13. Describe fluctuation effects.
Physiological
Temporary
More likely to appear in comedies than dramas
Medical workers
14. What is subliminal advertising
Drama & comedy & romance & reality series
Relates to the unconscious effects of advertising
To compare the tragic characters & make the audience feel better
Influence of automatic bodily systems & beyond our conscious control
15. What does localism serve the needs of?
Goals & drives
Media concentration & media deregulation
Opinions & beliefs & and values
Individuals and society
16. What are the four controversial content elements?
Conflict & climax & resolution
Sex & violence & language & sexual orientation
Determines a person's media exposure habits
Drama & comedy & romance & reality series
17. What is the ability to memorize facts?
Explorers & socializers & achievers & controllers
Crystalline intelligence
Federal Communications Commission
People share their work through open web sites
18. What percent of a typical newspaper is advertising?
They are interactive
60%
Opinions & beliefs & and values
When you focus on the steps in the process
19. What are the four genres in the formula?
To compare the tragic characters & make the audience feel better
Localism
Drama & comedy & romance & reality series
Media content
20. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Individuals and society
Cognitive & emotional & moral
The creation & formulas & & the social values of consumers
21. what force competes against the ethnic of localism?
Emotional
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Efficiency
Hawaiian word wikiwiki
22. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Vertical and lateral
Cognitive
The company that owns the platform also develops the games and distributes them
Dramas and situation comedies
23. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Content of messages & context of portrayals & cognitive complexity of content
Drama & comedy & romance & reality series
Relaxing regulations
24. What is an effect that happens during exposure to the media messages?
A temporary effect
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Immediate
Verbal violence
25. interactive media games are In what stage of development?
Relates to the unconscious effects of advertising
Penetration
Unintentional effects
When whole segments of the population are ignored
26. What are some examples of where advertisements can be found?
Media concentration
Conceptual differentiation
Toilets & schools & video games & etc.
Typical level of risk for an effect
27. What are examples of baseline factors?
Deceptive
High paid
Flow
Developmental maturity & knowledge structures & media exposure habits
28. Describe manifest effects?
Field independency & type of intelligence & type of thinking & conceptual differentation
Temporary
Easily noticable
Explorers & socializers & achievers & controllers
29. What is WOW?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Flow
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Deregulation & change in content & lack of access
30. to end up at the top of a Google search & a website must what?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Pay for placement
The media can provide us with information
Deregulation & change in content & lack of access
31. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Flow
Shared commons & need for social contact & attraction of advertisers
Concentration
An attitudinal-type effect
32. What are the two types of intelligence?
Crysalline and fluid
Vertical
Cognitive
Broadcasters to serve the public interest & convenience & and necessity
33. What does the term telescoping refer to?
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34. Give an example of the content of messages
Antisocial vs prosocial
Confusing to the audience
Shared commons & need for social contact & attraction of advertisers
Typical level of risk for an effect
35. What are the three parts of efficiency?
Concentration & consolidation & centralization
Small
Typical level of risk for an event
Explorers & socializers & achievers & controllers
36. What was the first form of media games?
Arcade games
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Promotes
Concentration & consolidation & centralization
37. What is a mystery?
Strong personal locus
Try to solve the plot
1980s & 1990s
Being immersed deeply in a task that they lose track of time and place
38. When did megamergers become popular?
Easily noticable
Advertisers manipulating us into buying things we don't need
65+ years of age
1980s & 1990s
39. Many media effects are...
Concentrated
Can be at risk & shaped by media & own life factors
Intentional
Content of messages & context of portrayals & cognitive complexity of content
40. the rationale for regulation in broadcasting is based on what?
Different from
Public interest & prevention of monopolies & promoting diversity
Efficiency
Ownership rules are relaxed
41. What marital status is more represented on tv?
Can be at risk & shaped by media & own life factors
Institutions
Deceptive
More married women
42. What does MMORPG stand for?
65+ years of age
Developmental maturity & knowledge structures & media exposure habits
To compare the tragic characters & make the audience feel better
Massively Multiplayer Online Role Playing Game
43. What is the natural ability to distinguish the singal and the noise in any message?
Small
Recognize elements of the story
Field independency
Confusing to the audience
44. What does the personal locus do?
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45. What is the ability to memorize facts?
When game developers market their game code to other game developers
Antisocial vs prosocial
Crystalline intelligence
Media concentration & media deregulation
46. What is the way people group and classify things?
Many companies
Attitudinal
Conceptual differentiation
Cognitive
47. What was it when ownership rules were relaxed?
Federal Communications Commission
Concentration & consolidation & centralization
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Media concentration
48. What is action/horror?
Ads making implicit claims that cannot be tested for the truth
Good vs evil
Federal Communications Commission
Antisocial vs prosocial
49. According to the _______________ is the most challenging medium for telling stories
Text & television
Efficiency
Fluid intelligence
Explorers & socializers & achievers & controllers
50. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
People have control and control is decentralized
Websites that allow users to add & edit material
Typical level of risk for an event
Long-term