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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is one of the characteristics that differentiate mass media games or video games from other mass media?
They are interactive
Create successful products
Sex & violence & language & sexual orientation
Whites
2. What is WOW?
Niche audiences
World of Warcraft & $15 per month & an online game & most successful video game in the world
Factual and social
Strong personal locus
3. Like media programming companies & advertising agencies are also...
Concentrated
Crysalline and fluid
Influences
When you focus on the steps in the process
4. Which type of violence is most prevalent on television?
Wikis
Verbal violence
State
Explorers & socializers & achievers & controllers
5. In order to become media literate in interactive media & what do we need to establish?
Regulate
Opportunities vs addictions & goals
High paid
Younger age
6. What is the way people group and classify things?
Medical workers
State
Conceptual differentiation
High paid
7. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Niche audiences
Promotes
Invisible & visible
Influences
8. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Manifest effect
Explorers & socializers & achievers & controllers
9. What is a mystery?
3%
Can be addictive
Horizontal & vertical & conglomerate
Try to solve the plot
10. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Ownership rules are relaxed
Text & television
Establish awareness of products & existence of products
African Americans
11. What is a wiki?
Prescription drugs
Desensitization
Websites that allow users to add & edit material
Physiological
12. The internet is considered a viral spiral because it _________ innovation due to its network structure
CEOs holding a greater concentration of power
Manifest and process
Media and personal
Promotes
13. When a digital game has been designed well & it delivers an experience to players through what?
Good vs evil
1980s & 1990s
Unintentional effects
Flow & telescoping
14. ________ are beneficial because they allow for the creation of collective knowledge
Promotes
Media and personal
Wikis
Hawaiian word wikiwiki
15. What do megamergers result in?
CEOs holding a greater concentration of power
Simplistic and objectionable ways
Explorers & socializers & achievers & controllers
65+ years of age
16. What is the most prevalent media effect?
Public interest & prevention of monopolies & promoting diversity
Cognitive
Ownership rules are relaxed
Good vs evil
17. what three forces shape the development of interactive media?
Different from
Immediate
Shared commons & need for social contact & attraction of advertisers
Influence of automatic bodily systems & beyond our conscious control
18. Popular criticism about advertising includes what?
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19. In what way (s) does advertising make us too materialistic?
Crystalline & fluid
We keep asking for more products
When game developers market their game code to other game developers
Flow & telescoping
20. What are the three types of concentration?
Can be addictive
Horizontal & vertical & conglomerate
Field independency & type of intelligence & type of thinking & conceptual differentiation
Good vs evil
21. When does visible stereotyping occur?
Simplistic and objectionable ways
Being immersed deeply in a task that they lose track of time and place
Toilets & schools & video games & etc.
Influences
22. What is localism?
The control of important institutions in the hads of all people
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Crystalline intelligence
State of mind & motivation & & degree of identification
23. What is action/horror?
Good vs evil
Required broadcasters to serve the public's interest & convenience & & necessity
The media can provide us with information
Broadcasters to serve the public interest & convenience & and necessity
24. What are the four cognitive abilities?
More married women
Explorers & socializers & achievers & controllers
Field independency & type of intelligence & type of thinking & conceptual differentiation
Younger age
25. What is a belief that control of important institutions should be in the hands of many through decentralization?
Establish awareness of products & existence of products
Localism
Physiological
Deceptive
26. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Unintentional effects
Physiological
When whole segments of the population are ignored
27. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Verbal violence
Physiological
Invisible & visible
Conglomerate
28. What are the two main components in the demographics pattern?
Intentional
Real world vs media world
Localism
Stereotypes
29. Give an example of the content of messages
Different from
Antisocial vs prosocial
Hawaiian word wikiwiki
Temporary
30. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Concentration & consolidation & centralization
Largest amount of knowledge
People have control and control is decentralized
Flow
31. What are the two types of thinking?
Vertical and lateral
Recognize elements of the story
Influence of automatic bodily systems & beyond our conscious control
Deceptive
32. interactive media games are In what stage of development?
An attitudinal-type effect
Manifest effect
Penetration
Arcade games
33. What does localism serve the needs of?
Hawaiian word wikiwiki
Individuals and society
Can be addictive
Niche audiences
34. What are the two types of media effects?
Unintentional effects
Recognize elements of the story
Manifest and process
Social and economic
35. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Horizontal
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Conglomerate
Can be addictive
36. Describe fluctuation effects.
Niche audiences
Temporary
Regulate
When whole segments of the population are ignored
37. What happens in the media deregulation?
They eliminated the legal barrier to competition across markets
Flow
Field independency
Influences
38. What is telescoping?
Shared commons & need for social connection & & attraction of advertisers
Flow
Focus on steps in the process
Happiness is found in having things
39. Describe baseline effects.
Typical level of risk for an event
Create successful products
Displacement of other activities
Richer
40. What are some examples of where advertisements can be found?
Strong personal locus
Toilets & schools & video games & etc.
Small
60%
41. What socioeconomic status is more represented?
When whole segments of the population are ignored
Richer
By medium & society
Crystalline & fluid
42. What was significant about the Communications Act 1934?
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43. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Media concentration & media deregulation
Typical level of risk for an event
Localism and efficiency
Influence of automatic bodily systems & beyond our conscious control
44. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Deregulation & change in content & lack of access
Always occurring
Vertical and lateral
45. What is the ability to be creative?
During an exposure to a particular message
They eliminated the legal barrier to competition across markets
Fluid intelligence
Required broadcasters to serve the public's interest & convenience & & necessity
46. What is the ability to memorize facts?
Immediate
Crystalline intelligence
Explorers & socializers & achievers & controllers
Focus on steps in the process
47. A macro-type media effect refers to what?
We keep asking for more products
Institutions
An attitudinal-type effect
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
48. What are the three personal factors of fluctuation?
Motivations & states & degree of identification
The media can provide us with information
Manifest effect
Immediate
49. What is the natural ability to distinguish the signal and the noise in any message?
People have control and control is decentralized
Field independency
Real world vs media world
Motivations & states & degree of identification
50. In order to appeal to audiences & most stories begin with what?
Conflict
Broadcasters to serve the public interest & convenience & and necessity
Broadcasters to serve the public interest & convenience & and necessity
Localism