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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Arcade games
Small
Typical level of risk for an event
Telescoping
2. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Conceptual differentiation
Vertical and lateral
Manifest effect
More likely to appear in comedies than dramas
3. to end up at the top of a Google search & a website must what?
Dramas and situation comedies
Psychological & emotional & cognitive
Baseline & fluctuation
Pay for placement
4. What is puffery?
Simplistic and objectionable ways
Field independency
Localism
Ads making implicit claims that cannot be tested for the truth
5. what type of health patterns are there?
Many companies
Deceptive
Institutions
An informed decision
6. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Vertical and lateral
Baseline & fluctuation
Flow
Being immersed deeply in a task that they lose track of time and place
7. Many media effects are...
Motivations & states & degree of identification
Younger age
World of Warcraft & $15 per month & an online game & most successful video game in the world
Intentional
8. Describe product claims?
Confusing to the audience
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
State
Field independency & type of intelligence & type of thinking & conceptual differentation
9. What are the two main forms of stereotyping?
Media concentration
Different from
Invisible & visible
Media concentration & media deregulation
10. What is the natural ability to distinguish the signal and the noise in any message?
When whole segments of the population are ignored
Massively Multiplayer Online Role Playing Game
Field independency
Explorers & socializers & achievers & controllers
11. What is the ability to be creative?
Federal Communications Commission
Fluid intelligence
Flow & telescoping
Field independency
12. What happens in the media deregulation?
Shared commons & need for social networking & attraction of advertising support
Small
They eliminated the legal barrier to competition across markets
Determines a person's media exposure habits
13. Name the two types of process effects?
Baseline & fluctuation
Manifest and process
Invisible & visible
Conflict & climax & resolution
14. What does localism serve the needs of?
Promotes
Crystalline intelligence
Cultivation & reinforcement
Individuals and society
15. When did megamergers become popular?
Different from
Crysalline and fluid
Concentration
1980s & 1990s
16. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
Institutions & society & individuals
Establish awareness of products & existence of products
Shared commons & need for social contact & attraction of advertisers
17. What are the four types of niche audiences?
State
Explorers & socializers & achievers & controllers
When game developers market their game code to other game developers
Viacom & CBS
18. The pattern of the population of television characters is ______ the pattern of people in the real world
Social and economic
Different from
Recognize elements of the story
Recognize elements of the story
19. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Relates to the unconscious effects of advertising
Desensitization
Required broadcasters to serve the public's interest & convenience & & necessity
20. What marital status is more represented on tv?
Focus on steps in the process
More married women
Motivations & states & degree of identification
Public interest & prevention of monopolies & promoting diversity
21. What are the two types of factors in fluctuation?
Institutions
An informed decision
Media and personal
Content of messages & context of portrayals & cognitive complexity of content
22. What is the way people group and classify things?
Motivations & states & degree of identification
3%
Being immersed deeply in a task that they lose track of time and place
Conceptual differentiation
23. what happens in the media concentration?
Ownership rules are relaxed
Prescription drugs
To compare the tragic characters & make the audience feel better
The typical level of risk for an effect
24. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
An informed decision
Whites
Content of messages & context of portrayals & cognitive complexity of content
Conflict & climax & resolution
25. What are the two types of factors in fluctuation?
The typical level of risk for an effect
Media and personal
Whites
Influences
26. What eliminated the legal barrier to competition across markets?
Ads making implicit claims that cannot be tested for the truth
Can be addictive
Media deregulation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
27. Your _______ when you consume media content can alter your perception of and reaction to the content?
Baseline & fluctuation
State
Physiological
Explorers & socializers & achievers & controllers
28. What are the two types of thinking?
Opportunities vs addictions & goals
The creation & formulas & & the social values of consumers
When you focus on the steps in the process
Vertical and lateral
29. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Telescoping
Long-term
Penetration
30. Popular criticism about advertising includes what?
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31. what three forces shape the development of interactive media?
Conceptual differentiation
Immediate and long-term
Shared commons & need for social contact & attraction of advertisers
Influence of automatic bodily systems & beyond our conscious control
32. Describe fluctuation effects.
Print vs tv news
Influence of automatic bodily systems & beyond our conscious control
Temporary
Conflict & climax & resolution
33. 'Bad' language in the media is what?
Medical workers
Field independency
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Many companies
34. Where does the term wiki come from?
The media can provide us with information
Intentional
Localism and efficiency
Hawaiian word wikiwiki
35. When does visible stereotyping occur?
Deceptive
Simplistic and objectionable ways
Opinions & beliefs & and values
Advertisers manipulating us into buying things we don't need
36. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Wikis
Stereotypes
Desensitization
Drama & comedy & romance & reality series
37. What percent of a typical newspaper is advertising?
Concentrated
60%
Prescription drugs
Can be addictive
38. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Dramas and situation comedies
Influences
African Americans
Opportunities vs addictions & goals
39. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Field independency
A temporary effect
Institutions & society & individuals
Media concentration & media deregulation
40. What are the four cognitive abilities?
The typical level of risk for an effect
Field independency & type of intelligence & type of thinking & conceptual differentiation
1950s
Create successful products
41. What is our personal locus made up of?
They are interactive
Prescription drugs
Goals & drives
To compare the tragic characters & make the audience feel better
42. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
Long-term
Regulate
The media can provide us with information
43. What are the four controversial content elements?
Manifest effect
Niche audiences
65+ years of age
Sex & violence & language & sexual orientation
44. interactive media games are In what stage of development?
Good vs evil
Penetration
Ownership rules are relaxed
Flow
45. the rationale for regulation in broadcasting is based on what?
We keep asking for more products
Crystalline intelligence
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Public interest & prevention of monopolies & promoting diversity
46. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Goals & drives
State
Typical level of risk for an effect
47. Playing interactive video games & particularly MMORPGs...
The media can provide us with information
Concentrated
Can be addictive
Process effects
48. Give an example of the cognitive complexity of content
Whites
Federal Communications Commission
Hawaiian word wikiwiki
Print vs tv news
49. What was the biggest deal between any two media companies?
Influences
Action must build up
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Viacom & CBS
50. What are the two types of intelligence?
Crysalline and fluid
1980s & 1990s
Simplistic and objectionable ways
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes