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Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. The business trend to consolidate has grown stronger than the government's impulse to...
The media can provide us with information
Regulate
State
Process effects

2. When did megamergers become popular?
Regulate
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Process effects
1980s & 1990s

3. Name the two types of process effects?
Media concentration & media deregulation
An informed decision
Baseline & fluctuation
The creation & formulas & & the social values of consumers

4. What are the two types of process effects?
Baseline and fluctuation
A temporary effect
Media content
Media deregulation

5. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Relaxing regulations
Media and messages
An attitudinal-type effect

6. Which type of violence is most prevalent on television?
Happiness is found in having things
Verbal violence
Media concentration
Content of messages & context of portrayals & cognitive complexity of content

7. What is the most prevalent media effect?
Cognitive
Field independency & type of intelligence & type of thinking & conceptual differentation
Goals & drives
Manifest effect

8. What is fluctuation effect?
A temporary effect
Opinions & beliefs & and values
Media concentration & media deregulation
Automaticy

9. Consumers use the formula to do what?
To compare the tragic characters & make the audience feel better
Deceptive
60%
Recognize elements of the story

10. Which type of violence is most prevalent on television?
Verbal violence
Massively Multiplayer Online Role Playing Game
Public interest & prevention of monopolies & promoting diversity
Always occurring

11. What is the natural ability to distinguish the signal and the noise in any message?
Psychological & emotional & cognitive
Ads making implicit claims that cannot be tested for the truth
Can be at risk & shaped by media & own life factors
Field independency

12. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Institutions
Toilets & schools & video games & etc.
Telescoping
Manifest effect

13. What is an effect that happens during exposure to the media messages?
60%
Fluid intelligence
Immediate
Emotional

14. People who have a ________________ have more awareness of the effects process
Crystalline intelligence
Unintentional effects
Baseline and fluctuation
Strong personal locus

15. What is subliminal advertising
Relates to the unconscious effects of advertising
Cognitive
6
Conglomerate

16. When a digital game has been designed well & it delivers an experience to players through what?
When you focus on the steps in the process
Flow & telescoping
Niche audiences
Sex & violence & language & sexual orientation

17. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
People have control and control is decentralized
Concentrated
Manifest effect
Emotional

18. What is fluctuation effect?
Shared commons & need for social connection & & attraction of advertisers
Promotes
Media and personal
A temporary effect

19. What does localism serve the needs of?
Vertical
Vertical
Temporary
Individuals and society

20. What does the term telescoping refer to?

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21. What is a baseline effect?
The typical level of risk for an effect
Real world vs media world
Individuals and society
Developmental maturity & knowledge structures & media exposure habits

22. What is the middleware market?
Action must build up
When game developers market their game code to other game developers
Vertical and lateral
Manifest effect

23. What are the two types of media effects?
Individuals and society
Institutions & society & individuals
Macro-level effects
Manifest and process

24. What does a cognitive-effect means?
The media can provide us with information
Motivations & states & degree of identification
Localism
Field independency & type of intelligence & type of thinking & conceptual differentiation

25. Consumers use the formula to do what?
Shared commons & need for social networking & attraction of advertising support
Efficiency
Recognize elements of the story
Drama & comedy & romance & reality series

26. What is the middleware market?
Efficiency
When game developers market their game code to other game developers
Explorers & socializers & achievers & controllers
Ownership rules are relaxed

27. Your _______ when you consume media content can alter your perception of and reaction to the content?
Concentration
Toilets & schools & video games & etc.
Sex & violence & language & sexual orientation
State

28. What is Web 2.0?
Conservative
Ownership rules are relaxed
Recognize elements of the story
People share their work through open web sites

29. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Media and messages
Long-term
Physiological
Shared commons & need for social contact & attraction of advertisers

30. What are the four cognitive abilities?
Influences
Crystalline & fluid
Field independency & type of intelligence & type of thinking & conceptual differentiation
Conflict

31. What are the two main components in the demographics pattern?
Condition audiences for repeat exposures
Content of messages & context of portrayals & cognitive complexity of content
Can be at risk & shaped by media & own life factors
Real world vs media world

32. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
1950s
Media and messages
65+ years of age
More likely to appear in comedies than dramas

33. What are the four cognitive abilities?
Being immersed so deeply into a task so they lose track of all time and place
Field independency & type of intelligence & type of thinking & conceptual differentation
Fluid intelligence
Many companies

34. When a digital game has been designed well & it delivers an experience to players through what?
Prescription drugs
Flow & telescoping
Relaxing regulations
Hawaiian word wikiwiki

35. In order to become media literate in interactive media & what do we need to establish?
Conceptual differentiation
The company that owns the platform also develops the games and distributes them
Sex & violence & language & sexual orientation
Opportunities vs addictions & goals

36. What does a cognitive-effect means?
People share their work through open web sites
Male
Deregulation & change in content & lack of access
The media can provide us with information

37. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Process effects
An attitudinal-type effect
Unintentional effects
Focus on steps in the process

38. According to the _______________ is the most challenging medium for telling stories
Cognitive
Different from
Text & television
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes

39. What is a wiki?
Manifest effect
Websites that allow users to add & edit material
Dramas and situation comedies
Toilets & schools & video games & etc.

40. What are some fluctuation factors?
6
Fluid intelligence
Influences
State of mind & motivation & & degree of identification

41. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
They are interactive
Stereotypes
Real world vs media world
Long-term

42. In what way (s) does advertising make us too materialistic?
Manifest effect
We keep asking for more products
Influence of automatic bodily systems & beyond our conscious control
More married women

43. In tv & gays are what?
Whites
The media can provide us with information
More likely to appear in comedies than dramas
Male

44. What is WOW?
Fluid intelligence
Media content
World of Warcraft & $15 per month & an online game & most successful video game in the world
Always occurring

45. What are the two types of thinking?
Shared commons & need for social networking & attraction of advertising support
Vertical and lateral
A temporary effect
Action must build up

46. Explain localism
Vertical and lateral
People have control and control is decentralized
Relaxing regulations
Social and economic

47. Creators use the formula to do what?
A temporary effect
Cultivation & reinforcement
Create successful products
They eliminated the legal barrier to competition across markets

48. What is puffery?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Ads making implicit claims that cannot be tested for the truth
Field independency
Conflict & climax & resolution

49. What is telescoping?
Opportunities vs addictions & goals
Whites
Focus on steps in the process
Deceptive

50. What age is more represented on tv?
Shared commons & need for social connection & & attraction of advertisers
Relaxing regulations
Younger age
Discrimination and poverty impacting their lives