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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What socioeconomic status is more represented?
Richer
Developmental maturity & knowledge structures & media exposure habits
Toilets & schools & video games & etc.
Immediate
2. What is telescoping?
Media concentration & media deregulation
60%
Cognitive
When you focus on the steps in the process
3. when does immediate effects occur?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
State of mind & motivation & & degree of identification
During an exposure to a particular message
Conglomerate
4. What does a cognitive-effect means?
Being immersed so deeply into a task so they lose track of all time and place
Localism
The media can provide us with information
Small
5. What is the middleware market?
The control of important institutions in the hads of all people
Tragedy & mystery & action/horror
Text & television
When game developers market their game code to other game developers
6. according to the textbook & which occupation is the most prevalent in the television world?
Localism
Influences
Field independency
Medical workers
7. what type of health patterns are there?
Field independency
Promotes
Deceptive
Can be addictive
8. What is action/horror?
Good vs evil
Establish awareness of products & existence of products
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Emotional
9. What is the process of flow?
Advertisers manipulating us into buying things we don't need
Websites that allow users to add & edit material
Being immersed so deeply into a task so they lose track of all time and place
Shared commons & need for social connection & & attraction of advertisers
10. Your _______ when you consume media content can alter your perception of and reaction to the content?
Dramas and situation comedies
Conservative
Being immersed so deeply into a task so they lose track of all time and place
State
11. What are the two main components in the demographics pattern?
Real world vs media world
Relates to the unconscious effects of advertising
Emotional
Cognitive & emotional & moral
12. Like other media & the internet is now mature enough to suffer from...
Field independency & type of intelligence & type of thinking & conceptual differentation
CEOs holding a greater concentration of power
Concentration
Efficiency
13. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Easily noticable
Stereotypes
Determines a person's media exposure habits
Simplistic and objectionable ways
14. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Pay for placement
Crystalline intelligence
Positive because they are easy for viewers to recognize
15. What age is more represented on tv?
Younger age
Explorers & socializers & achievers & controllers
Penetration
Cultivation & reinforcement
16. interactive media games are In what stage of development?
Different from
Explorers & socializers & achievers & controllers
Penetration
1980s & 1990s
17. The three forces that have shaped the development of the interactive mass media
1980s & 1990s
Opinions & beliefs & and values
Individuals and society
Shared commons & need for social networking & attraction of advertising support
18. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
The company that owns the platform also develops the games and distributes them
Broadcasters to serve the public interest & convenience & and necessity
Conservative
19. What is our personal locus made up of?
People share their work through open web sites
Psychological & emotional & cognitive
Sex & violence & language & sexual orientation
Goals & drives
20. What is puffery?
People have control and control is decentralized
When you focus on the steps in the process
Ads making implicit claims that cannot be tested for the truth
African Americans
21. What are the two types of process effects?
Horizontal
Baseline and fluctuation
Text & television
Medical workers
22. In order to appeal to audiences & most stories begin with what?
Media content
Conflict
Process effects
Vertical
23. Explain localism
Create successful products
Influence of automatic bodily systems & beyond our conscious control
Crysalline and fluid
People have control and control is decentralized
24. Give an example of the content of messages
Tragedy & mystery & action/horror
Many companies
Flow & telescoping
Antisocial vs prosocial
25. _______________ are societal changes that occur over a long period of time.
Harder
Conceptual differentiation
Macro-level effects
Viacom & CBS
26. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
They are interactive
Recognize elements of the story
Try to solve the plot
27. The internet is considered a viral spiral because it _________ innovation due to its network structure
Promotes
Field independency
Prescription drugs
Efficiency
28. In what way (s) does advertising make us too materialistic?
Can be at risk & shaped by media & own life factors
We keep asking for more products
Condition audiences for repeat exposures
Explorers & socializers & achievers & controllers
29. What are the four cognitive abilities?
Horizontal
Institutions
Emotional
Field independency & type of intelligence & type of thinking & conceptual differentation
30. what force competes against the ethnic of localism?
Efficiency
Happiness is found in having things
Influences
People have control and control is decentralized
31. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Emotional
Younger age
Media concentration
32. What are the three states of personal factors in fluctuation?
Print vs tv news
Massively Multiplayer Online Role Playing Game
A temporary effect
Psychological & emotional & cognitive
33. What is the natural ability to distinguish the signal and the noise in any message?
Conflict
More likely to appear in comedies than dramas
Male
Field independency
34. What is action/horror?
Shared commons & need for social contact & attraction of advertisers
The company that owns the platform also develops the games and distributes them
Intentional
Good vs evil
35. What are the two main components in the demographics pattern?
Relates to the unconscious effects of advertising
Real world vs media world
Telescoping
Male
36. A macro-type media effect refers to what?
Institutions & society & individuals
Conservative
Institutions
They are interactive
37. Consumers use the formula to do what?
Recognize elements of the story
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Shared commons & need for social networking & attraction of advertising support
Sex & violence & language & sexual orientation
38. Many media effects are...
Media concentration
Harder
The media can provide us with information
Intentional
39. when does immediate effects occur?
Largest amount of knowledge
Media concentration & media deregulation
During an exposure to a particular message
World of Warcraft & $15 per month & an online game & most successful video game in the world
40. What are the 3 subgenres of drama?
Younger age
Manifest and process
Tragedy & mystery & action/horror
Viacom & CBS
41. Describe product claims?
Confusing to the audience
Discrimination and poverty impacting their lives
Concentration
The creation & formulas & & the social values of consumers
42. What do media exposure habits focus its attention on?
Print vs tv news
Vertical and lateral
Media and messages
Cognitive
43. What is telescoping?
Medical workers
Flow
Being immersed so deeply into a task so they lose track of all time and place
When you focus on the steps in the process
44. What was significant about the Communications Act 1934?
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45. The media can have long and short term effects on what?
Factual and social
1980s & 1990s
Being immersed deeply in a task that they lose track of time and place
Institutions & society & individuals
46. What did the Communications Act of 1934 require?
They eliminated the legal barrier to competition across markets
Vertical
Media deregulation
Broadcasters to serve the public interest & convenience & and necessity
47. What percentage of video games earn a profit?
Displacement of other activities
Institutions & society & individuals
3%
Determines a person's media exposure habits
48. What are the three parts of efficiency?
Efficiency
Happiness is found in having things
Temporary
Concentration & consolidation & centralization
49. Creators use the formula to do what?
Create successful products
Simplistic and objectionable ways
Ads making implicit claims that cannot be tested for the truth
The control of important institutions in the hads of all people
50. What is the middleware market?
Cultivation & reinforcement
When game developers market their game code to other game developers
Vertical and lateral
Telescoping