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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is fluctuation effect?
Intentional
Younger age
A temporary effect
Real world vs media world
2. What is our personal locus made up of?
Media deregulation
When whole segments of the population are ignored
Positive because they are easy for viewers to recognize
Goals & drives
3. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
1950s
Wikis
Cultivation & reinforcement
4. What are the two types of responsibilites in advertising?
More married women
Flow & telescoping
Social and economic
Physiological
5. There is a trend of ______________ of ownership in the media
Localism
Concentration
Opinions & beliefs & and values
Localism and efficiency
6. What is Web 2.0?
People share their work through open web sites
Baseline & fluctuation
Largest amount of knowledge
Telescoping
7. Unintentional effects often occur when we are in a state of...
Arcade games
Automaticy
Cultivation & reinforcement
They eliminated the legal barrier to competition across markets
8. What are the two long-term attitudinal effects?
Unintentional effects
Vertical and lateral
Cultivation & reinforcement
Determines a person's media exposure habits
9. when one media company buys smaller companies of the same type & what type of concentration is this?
They eliminated the legal barrier to competition across markets
Ads making implicit claims that cannot be tested for the truth
Horizontal
Cognitive
10. In order to become media literate in interactive media & what do we need to establish?
State of mind & motivation & & degree of identification
Opportunities vs addictions & goals
Richer
By medium & society
11. What are the six main criticisms of advertising?
Toilets & schools & video games & etc.
Largest amount of knowledge
Content of messages & context of portrayals & cognitive complexity of content
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
12. What do megamergers result in?
They eliminated the legal barrier to competition across markets
Media deregulation
CEOs holding a greater concentration of power
Medical workers
13. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Unintentional effects
The control of important institutions in the hads of all people
Conservative
Horizontal & vertical & conglomerate
14. what happens in the media concentration?
Ownership rules are relaxed
Factual and social
Relates to the unconscious effects of advertising
Verbal violence
15. In tv & gays are what?
More likely to appear in comedies than dramas
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Condition audiences for repeat exposures
Goals & drives
16. The three forces that have shaped the development of the interactive mass media
Concentration & consolidation & centralization
Shared commons & need for social networking & attraction of advertising support
Cognitive
Tragedy & mystery & action/horror
17. Describe manifest effects?
Crystalline intelligence
Easily noticable
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Institutions
18. What is the ability to memorize facts?
Field independency & type of intelligence & type of thinking & conceptual differentation
Typical level of risk for an effect
Recognize elements of the story
Crystalline intelligence
19. what three forces shape the development of interactive media?
Viacom & CBS
Macro-level effects
The company that owns the platform also develops the games and distributes them
Shared commons & need for social contact & attraction of advertisers
20. What is a wiki?
Websites that allow users to add & edit material
Social and economic
Cultivation & reinforcement
People share their work through open web sites
21. interactive media games are In what stage of development?
Advertisers manipulating us into buying things we don't need
Penetration
Whites
They are interactive
22. What are the two main components in the demographics pattern?
Determines a person's media exposure habits
Real world vs media world
Stereotypes
Broadcasters to serve the public interest & convenience & and necessity
23. What do interactive games have the power to do?
Public interest & prevention of monopolies & promoting diversity
Condition audiences for repeat exposures
Relaxing regulations
Individuals and society
24. The number of ads for _______________ increases each year
Prescription drugs
Print vs tv news
Establish awareness of products & existence of products
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
25. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Text & television
Fluid intelligence
Emotional
26. What two types of information is cognitive made up of?
Psychological & emotional & cognitive
Localism and efficiency
Strong personal locus
Factual and social
27. Give an example of the cognitive complexity of content
Good vs evil
Print vs tv news
Goals & drives
Process effects
28. What did the Communications Act of 1934 require?
They eliminated the legal barrier to competition across markets
Physiological
State
Broadcasters to serve the public interest & convenience & and necessity
29. Where does the term wiki come from?
Hawaiian word wikiwiki
Concentrated
Crystalline intelligence
Goals & drives
30. When does a digital game player get deeply immersed in the game and loses all track of time and place?
1980s & 1990s
Broadcasters to serve the public interest & convenience & and necessity
Flow
Concentration
31. Explain localism
Strong personal locus
Immediate
People have control and control is decentralized
Dramas and situation comedies
32. What are the four cognitive abilities?
Confusing to the audience
Confusing to the audience
Field independency & type of intelligence & type of thinking & conceptual differentation
Crystalline intelligence
33. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Emotional
Media concentration
Wikis
Localism
34. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Public interest & prevention of monopolies & promoting diversity
1980s & 1990s
An attitudinal-type effect
Physiological
35. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Localism
Intentional
Institutions
The control of important institutions in the hads of all people
36. What is telescoping?
Macro-level effects
Influences
Efficiency
Focus on steps in the process
37. What is a baseline effect?
Vertical
Influence of automatic bodily systems & beyond our conscious control
People have control and control is decentralized
The typical level of risk for an effect
38. What eliminated the legal barrier to competition across markets?
Localism
Harder
Media deregulation
Horizontal & vertical & conglomerate
39. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Largest amount of knowledge
Media concentration & media deregulation
To compare the tragic characters & make the audience feel better
40. What do interactive games have the power to do?
Establish awareness of products & existence of products
Condition audiences for repeat exposures
Good vs evil
An informed decision
41. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Influences
Institutions
Media concentration & media deregulation
Different from
42. In what way (s) does advertising make us too materialistic?
Promotes
Crystalline intelligence
We keep asking for more products
Unintentional effects
43. In tv & gays are what?
More likely to appear in comedies than dramas
Emotional
60%
Manifest and process
44. What are the two main components in the demographics pattern?
Determines a person's media exposure habits
Localism and efficiency
Real world vs media world
Create successful products
45. What ethnicity is overrepresented on tv?
Baseline and fluctuation
Whites
Conflict & climax & resolution
Localism
46. What is subliminal advertising
Individuals and society
Media concentration
Horizontal
Relates to the unconscious effects of advertising
47. what three forces shape the development of interactive media?
Ownership rules are relaxed
Vertical
Text & television
Shared commons & need for social contact & attraction of advertisers
48. In the formula & What are the 2 constraints?
By medium & society
Field independency
Promotes
Easily noticable
49. What are stereotypes on tv?
Positive because they are easy for viewers to recognize
Hawaiian word wikiwiki
Many companies
Field independency
50. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Deceptive
African Americans
Concentration
More likely to appear in comedies than dramas