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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the three parts of efficiency?
Institutions
1950s
An informed decision
Concentration & consolidation & centralization
2. What are the two types of intelligence?
Concentrated
Ads making implicit claims that cannot be tested for the truth
We keep asking for more products
Crystalline & fluid
3. When did the innovation stage for interactive media games begin?
Shared commons & need for social connection & & attraction of advertisers
They are interactive
6
1950s
4. Playing interactive video games & particularly MMORPGs...
Verbal violence
Relaxing regulations
Ads making implicit claims that cannot be tested for the truth
Can be addictive
5. What does attitudinal effects create and shape?
Physiological
Opinions & beliefs & and values
Manifest effect
Shared commons & need for social networking & attraction of advertising support
6. Unintentional effects often occur when we are in a state of...
CEOs holding a greater concentration of power
Automaticy
Shared commons & need for social networking & attraction of advertising support
Broadcasters to serve the public interest & convenience & and necessity
7. What is a physiological effect?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Real world vs media world
Influence of automatic bodily systems & beyond our conscious control
African Americans
8. Describe fluctuation effects.
Relaxing regulations
Focus on steps in the process
Positive because they are easy for viewers to recognize
Temporary
9. Your _______ when you consume media content can alter your perception of and reaction to the content?
Conflict & climax & resolution
An attitudinal-type effect
Media concentration & media deregulation
State
10. _______________ are societal changes that occur over a long period of time.
3%
Stereotypes
Macro-level effects
Establish awareness of products & existence of products
11. What percent of a typical newspaper is advertising?
Media content
The media can provide us with information
60%
An informed decision
12. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values
Shared commons & need for social networking & attraction of advertising support
Recognize elements of the story
Conservative
Immediate
13. What are some examples of where advertisements can be found?
Strong personal locus
Toilets & schools & video games & etc.
Cognitive
Localism
14. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Easily noticable
The creation & formulas & & the social values of consumers
Physiological
15. What are the two types of responsibilites in advertising?
Largest amount of knowledge
Social and economic
Media concentration & media deregulation
Cognitive & emotional & moral
16. What is tragedy used for?
To compare the tragic characters & make the audience feel better
Deceptive
Process effects
Conflict & climax & resolution
17. The number of ads for _______________ increases each year
Shared commons & need for social networking & attraction of advertising support
Prescription drugs
Manifest and process
Automaticy
18. What are the six baseline influencing factors?
Automaticy
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Viacom & CBS
Immediate and long-term
19. interactive media games are In what stage of development?
Media concentration
Can be addictive
Penetration
Cognitive
20. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
60%
World of Warcraft & $15 per month & an online game & most successful video game in the world
Physiological
Required broadcasters to serve the public's interest & convenience & & necessity
21. What are the two main components in the demographics pattern?
Real world vs media world
Baseline & fluctuation
Regulate
Concentration & consolidation & centralization
22. What does the personal locus do?
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23. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Crystalline & fluid
Flow
Create successful products
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
24. Consumers use the formula to do what?
Cognitive & emotional & moral
Drama & comedy & romance & reality series
Unintentional effects
Recognize elements of the story
25. Give an example of the content of messages
Regulate
Antisocial vs prosocial
Developmental maturity & knowledge structures & media exposure habits
Concentration
26. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Viacom & CBS
More likely to appear in comedies than dramas
Fluid intelligence
27. Like other media & the internet is now mature enough to suffer from...
Establish awareness of products & existence of products
Prescription drugs
Macro-level effects
Concentration
28. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
Media deregulation
Immediate
Positive because they are easy for viewers to recognize
29. What are some fluctuation factors?
Pay for placement
State of mind & motivation & & degree of identification
3%
Promotes
30. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Conflict
State
Good vs evil
Media concentration & media deregulation
31. What are examples of baseline factors?
Explorers & socializers & achievers & controllers
Try to solve the plot
Developmental maturity & knowledge structures & media exposure habits
More married women
32. What are the six baseline influencing factors?
Cognitive
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Relates to the unconscious effects of advertising
When whole segments of the population are ignored
33. Who does marketing target?
Niche audiences
Relaxing regulations
Attitudinal
Flow & telescoping
34. Over time & the government has been _______________ with regard to who controls the media
Many companies
Intentional
Relaxing regulations
Regulate
35. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Stereotypes
Localism
Concentration & consolidation & centralization
The media can provide us with information
36. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Relates to the unconscious effects of advertising
Long-term
Cognitive
Strong personal locus
37. Every day & our baseline of media effects what?
An informed decision
Automaticy
Ownership rules are relaxed
Can be at risk & shaped by media & own life factors
38. Media ownership has big impact on...
Vertical and lateral
Wikis
Media content
Motivations & states & degree of identification
39. What are the four genres in the formula?
Drama & comedy & romance & reality series
High paid
Niche audiences
Condition audiences for repeat exposures
40. the rationale for regulation in broadcasting is based on what?
Text & television
Explorers & socializers & achievers & controllers
3%
Public interest & prevention of monopolies & promoting diversity
41. What was the biggest deal between any two media companies?
Viacom & CBS
Deceptive
Concentration
Good vs evil
42. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Manifest effect
Fluid intelligence
Confusing to the audience
3%
43. What eliminated the legal barrier to competition across markets?
Create successful products
Verbal violence
Media deregulation
Stereotypes
44. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
High paid
Relaxing regulations
Concentration & consolidation & centralization
45. The intended effects of ads include what?
Physiological
Crystalline & fluid
A temporary effect
Establish awareness of products & existence of products
46. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
A digital game player's focus on steps in the process
Antisocial vs prosocial
Influence of automatic bodily systems & beyond our conscious control
47. Give an example of the cognitive complexity of content
Strong personal locus
Vertical
Intentional
Print vs tv news
48. What is localism?
The control of important institutions in the hads of all people
Localism
3%
Desensitization
49. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
Regulate
Hawaiian word wikiwiki
Verbal violence
Localism
50. What is the ability to be creative?
Fluid intelligence
Emotional
An attitudinal-type effect
Typical level of risk for an effect