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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What was the first form of media games?
Emotional
Institutions & society & individuals
Arcade games
Attitudinal
2. The internet is considered a viral spiral because it _________ innovation due to its network structure
Fluid intelligence
Pay for placement
Media concentration & media deregulation
Promotes
3. ______ are the influences we experience constantly from our exposure to media messages?
1980s & 1990s
Process effects
Institutions
Many companies
4. What is the most prevalent media effect?
The typical level of risk for an effect
Attitudinal
Cognitive
Desensitization
5. What is puffery?
Vertical and lateral
Can be addictive
Prescription drugs
Ads making implicit claims that cannot be tested for the truth
6. What are the four controversial content elements?
Concentration
World of Warcraft & $15 per month & an online game & most successful video game in the world
Focus on steps in the process
Sex & violence & language & sexual orientation
7. What is the long-term behavioral effect?
Displacement of other activities
Penetration
We keep asking for more products
State
8. what happens in the media concentration?
Ownership rules are relaxed
Public interest & prevention of monopolies & promoting diversity
They eliminated the legal barrier to competition across markets
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
9. ______ are the influences we experience constantly from our exposure to media messages?
Goals & drives
Attitudinal
Field independency & type of intelligence & type of thinking & conceptual differentation
Process effects
10. What is the ability to memorize facts?
Crystalline intelligence
Long-term
Desensitization
Media concentration
11. Popular criticism about advertising includes what?
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12. What are the four genres in the formula?
Concentrated
Drama & comedy & romance & reality series
During an exposure to a particular message
Richer
13. Unintentional effects often occur when we are in a state of...
Automaticy
Many companies
6
The company that owns the platform also develops the games and distributes them
14. What is a physiological effect?
Toilets & schools & video games & etc.
Baseline & fluctuation
Influence of automatic bodily systems & beyond our conscious control
Websites that allow users to add & edit material
15. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Concentration
Cognitive
Happiness is found in having things
16. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
To compare the tragic characters & make the audience feel better
Focus on steps in the process
Small
Relaxing regulations
17. When a digital game has been designed well & it delivers an experience to players through what?
Relates to the unconscious effects of advertising
Intentional
Flow & telescoping
Try to solve the plot
18. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Viacom & CBS
Vertical and lateral
Flow
Dramas and situation comedies
19. The internet is considered a viral spiral because it _________ innovation due to its network structure
Can be at risk & shaped by media & own life factors
Promotes
Manifest and process
A digital game player's focus on steps in the process
20. What are examples of baseline factors?
Macro-level effects
Broadcasters to serve the public interest & convenience & and necessity
Developmental maturity & knowledge structures & media exposure habits
Conflict & climax & resolution
21. What is telescoping?
When fewer people control the media& there's a narrow range of voices
Focus on steps in the process
Ownership rules are relaxed
Dramas and situation comedies
22. What is a baseline effect?
Vertical and lateral
The control of important institutions in the hads of all people
Deceptive
The typical level of risk for an effect
23. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Media and personal
Conceptual differentiation
Always occurring
24. what three forces shape the development of interactive media?
Motivations & states & degree of identification
The creation & formulas & & the social values of consumers
Cognitive
Shared commons & need for social contact & attraction of advertisers
25. What is baseline effects?
Emotional
Media concentration & media deregulation
Massively Multiplayer Online Role Playing Game
Typical level of risk for an effect
26. When does visible stereotyping occur?
Simplistic and objectionable ways
Being immersed deeply in a task that they lose track of time and place
Horizontal
Physiological
27. _______________ frequently occur when you are in a state of automaticity.
State of mind & motivation & & degree of identification
Real world vs media world
Emotional
Unintentional effects
28. According to the _______________ is the most challenging medium for telling stories
Text & television
Verbal violence
Federal Communications Commission
Automaticy
29. In order to appeal to audiences & most stories begin with what?
60%
Conflict
Drama & comedy & romance & reality series
Shared commons & need for social connection & & attraction of advertisers
30. What are the four cognitive abilities?
During an exposure to a particular message
More likely to appear in comedies than dramas
Field independency & type of intelligence & type of thinking & conceptual differentiation
Action must build up
31. What are characteristics that have shaped the development of interactive media?
Horizontal
Shared commons & need for social connection & & attraction of advertisers
When you focus on the steps in the process
Vertical and lateral
32. What do media exposure habits focus its attention on?
Male
An informed decision
Media and messages
Toilets & schools & video games & etc.
33. What is one of the characteristics that differentiate mass media games or video games from other mass media?
During an exposure to a particular message
They are interactive
Developmental maturity & knowledge structures & media exposure habits
Physiological
34. What are the two types of process effects?
Baseline and fluctuation
Tragedy & mystery & action/horror
People have control and control is decentralized
Baseline & fluctuation
35. What is the middleware market?
When game developers market their game code to other game developers
Broadcasters to serve the public interest & convenience & and necessity
Attitudinal
The typical level of risk for an effect
36. What is Web 2.0?
Intentional
People share their work through open web sites
Stereotypes
Invisible & visible
37. _______________ are societal changes that occur over a long period of time.
Required broadcasters to serve the public's interest & convenience & & necessity
Drama & comedy & romance & reality series
Macro-level effects
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
38. What must happen during television before commercial break?
Print vs tv news
The creation & formulas & & the social values of consumers
Action must build up
The company that owns the platform also develops the games and distributes them
39. what three forces shape the development of interactive media?
Shared commons & need for social contact & attraction of advertisers
Strong personal locus
Deceptive
Opportunities vs addictions & goals
40. when one media company buys smaller companies of the same type & what type of concentration is this?
Text & television
6
Penetration
Horizontal
41. What are the two types of intelligence?
Emotional
Crysalline and fluid
Telescoping
By medium & society
42. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Good vs evil
Media concentration & media deregulation
Attitudinal
The control of important institutions in the hads of all people
43. what force competes against the ethnic of localism?
Try to solve the plot
Efficiency
Concentration
Flow & telescoping
44. What is the long-term behavioral effect?
Displacement of other activities
Different from
Shared commons & need for social networking & attraction of advertising support
Crystalline & fluid
45. What percentage of video games earn a profit?
3%
Establish awareness of products & existence of products
Dramas and situation comedies
State
46. What are some fluctuation factors?
Horizontal & vertical & conglomerate
Conceptual differentiation
People have control and control is decentralized
State of mind & motivation & & degree of identification
47. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Opportunities vs addictions & goals
Stereotypes
Websites that allow users to add & edit material
An attitudinal-type effect
48. What is localism?
The control of important institutions in the hads of all people
Whites
When you focus on the steps in the process
Relaxing regulations
49. to end up at the top of a Google search & a website must what?
Localism
Pay for placement
Media and messages
Verbal violence
50. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Harder
Efficiency
An attitudinal-type effect
Intentional