Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is baseline effects?






2. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






3. What are the two types of factors in fluctuation?






4. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






5. what force competes against the ethnic of localism?






6. In what 6 ways is advertising deceptive?






7. What does the term telescoping refer to?

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8. What is fluctuation effect?






9. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?






10. Issues of concern regarding merger activity includes what?






11. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






12. _______________ are societal changes that occur over a long period of time.






13. What percent of a typical newspaper is advertising?






14. Like other media & the internet is now mature enough to suffer from...






15. What is localism?






16. What are the two main components in the demographics pattern?






17. What socioeconomic status is more represented?






18. What do megamergers result in?






19. What are the four controversial content elements?






20. What are the three states of personal factors in fluctuation?






21. What are characteristics that have shaped the development of interactive media?






22. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






23. What are the two types of responsibilites in advertising?






24. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






25. What is efficiency?

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26. Which type of violence is most prevalent on television?






27. What are some fluctuation factors?






28. What is a wiki?






29. Give an example of the cognitive complexity of content






30. what types of audiences have marketers of digital games identified as?






31. What are characteristics that have shaped the development of interactive media?






32. What is the natural ability to distinguish the signal and the noise in any message?






33. What gender is more popular on tv?






34. ______ are the influences we experience constantly from our exposure to media messages?






35. What is WOW?






36. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






37. Explain localism






38. What is efficiency?

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39. What percentage of video games earn a profit?






40. What do interactive games have the power to do?






41. Long-term effects are ________ to notice than immediate effects.






42. When does visible stereotyping occur?






43. What did the Communications Act of 1934 require?






44. What are the six baseline influencing factors?






45. If you cry during a film & you are experiencing what type of effect?






46. Describe fluctuation effects.






47. The business trend to consolidate has grown stronger than the government's impulse to...






48. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






49. Like media programming companies & advertising agencies are also...






50. What two types of information is cognitive made up of?