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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of intelligence?
Sex & violence & language & sexual orientation
Ads making implicit claims that cannot be tested for the truth
Print vs tv news
Crystalline & fluid
2. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
Sex & violence & language & sexual orientation
Media concentration
3%
3. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Horizontal
They eliminated the legal barrier to competition across markets
Tragedy & mystery & action/horror
Conglomerate
4. There is a trend of ______________ of ownership in the media
Developmental maturity & knowledge structures & media exposure habits
Toilets & schools & video games & etc.
Emotional
Concentration
5. What is the long-term emotional effect?
Can be at risk & shaped by media & own life factors
Emotional
Desensitization
65+ years of age
6. What is WOW?
Medical workers
World of Warcraft & $15 per month & an online game & most successful video game in the world
Motivations & states & degree of identification
Content of messages & context of portrayals & cognitive complexity of content
7. when does immediate effects occur?
During an exposure to a particular message
Vertical and lateral
Create successful products
Recognize elements of the story
8. to end up at the top of a Google search & a website must what?
A temporary effect
Pay for placement
Shared commons & need for social connection & & attraction of advertisers
Create successful products
9. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Flow
1980s & 1990s
Concentration
Media concentration & media deregulation
10. What are the two competing values?
Toilets & schools & video games & etc.
Goals & drives
Localism and efficiency
Explorers & socializers & achievers & controllers
11. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Individuals and society
Easily noticable
Manifest effect
Richer
12. Unintentional effects often occur when we are in a state of...
Automaticy
State of mind & motivation & & degree of identification
Strong personal locus
Concentration & consolidation & centralization
13. what happens in the media concentration?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Dramas and situation comedies
Ownership rules are relaxed
Positive because they are easy for viewers to recognize
14. What is the way people group and classify things?
Conceptual differentiation
By medium & society
State of mind & motivation & & degree of identification
Typical level of risk for an event
15. What is flow?
Concentration & consolidation & centralization
Influences
Being immersed deeply in a task that they lose track of time and place
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
16. In what way (s) does advertising make us too materialistic?
An attitudinal-type effect
An informed decision
Intentional
We keep asking for more products
17. Media ownership has big impact on...
Text & television
Temporary
Media concentration
Media content
18. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
Being immersed deeply in a task that they lose track of time and place
Emotional
Cognitive
19. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Baseline & fluctuation
Cognitive & emotional & moral
Stereotypes
Localism
20. When does visible stereotyping occur?
People have control and control is decentralized
Simplistic and objectionable ways
Different from
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
21. When did the innovation stage for interactive media games begin?
1950s
Typical level of risk for an event
World of Warcraft & $15 per month & an online game & most successful video game in the world
Conflict & climax & resolution
22. What was it when ownership rules were relaxed?
Toilets & schools & video games & etc.
Media and messages
When fewer people control the media& there's a narrow range of voices
Media concentration
23. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Localism and efficiency
Crystalline & fluid
Physiological
Conflict
24. People with the ___________________ learn the most from the media
When fewer people control the media& there's a narrow range of voices
Shared commons & need for social contact & attraction of advertisers
Explorers & socializers & achievers & controllers
Largest amount of knowledge
25. What are the four cognitive abilities?
Field independency & type of intelligence & type of thinking & conceptual differentiation
Cultivation & reinforcement
Websites that allow users to add & edit material
Viacom & CBS
26. what three forces shape the development of interactive media?
Baseline and fluctuation
Shared commons & need for social contact & attraction of advertisers
Automaticy
Different from
27. The intended effects of ads include what?
Typical level of risk for an event
Establish awareness of products & existence of products
Shared commons & need for social contact & attraction of advertisers
Determines a person's media exposure habits
28. What age is more represented on tv?
Many companies
Goals & drives
Temporary
Younger age
29. When creating a new tv series & producers must work around various constraints. What are some constraints?
Crysalline and fluid
Vertical and lateral
Cultivation & reinforcement
The creation & formulas & & the social values of consumers
30. What are examples of baseline factors?
Relates to the unconscious effects of advertising
Developmental maturity & knowledge structures & media exposure habits
Being immersed so deeply into a task so they lose track of all time and place
Deregulation & change in content & lack of access
31. When does invisible stereotyping occur?
Ownership rules are relaxed
Unintentional effects
When whole segments of the population are ignored
Happiness is found in having things
32. If you cry during a film & you are experiencing what type of effect?
Concentration
Media content
Field independency & type of intelligence & type of thinking & conceptual differentiation
Emotional
33. what force competes against the ethnic of localism?
Conceptual differentiation
Richer
Efficiency
Small
34. What is the ability to be creative?
Cognitive
Print vs tv news
Fluid intelligence
Immediate
35. What does MMORPG stand for?
Massively Multiplayer Online Role Playing Game
Shared commons & need for social connection & & attraction of advertisers
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Create successful products
36. The number of ads for _______________ increases each year
Male
Prescription drugs
A digital game player's focus on steps in the process
Desensitization
37. What are the four types of niche audiences?
Immediate and long-term
Explorers & socializers & achievers & controllers
Being immersed so deeply into a task so they lose track of all time and place
Conflict & climax & resolution
38. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Required broadcasters to serve the public's interest & convenience & & necessity
Wikis
Federal Communications Commission
39. What does MMORPG stand for?
Manifest effect
Whites
Baseline & fluctuation
Massively Multiplayer Online Role Playing Game
40. What does the personal locus do?
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41. What is subliminal advertising
Determines a person's media exposure habits
Explorers & socializers & achievers & controllers
Pay for placement
Relates to the unconscious effects of advertising
42. Creators use the formula to do what?
Create successful products
Emotional
Media concentration & media deregulation
Efficiency
43. What are the 3 subgenres of drama?
Flow
Relaxing regulations
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Tragedy & mystery & action/horror
44. What is puffery?
Media content
Ads making implicit claims that cannot be tested for the truth
Conglomerate
Crystalline intelligence
45. What are the three personal factors of fluctuation?
Typical level of risk for an event
Invisible & visible
Crystalline intelligence
Motivations & states & degree of identification
46. What are characteristics that have shaped the development of interactive media?
Medical workers
Federal Communications Commission
Action must build up
Shared commons & need for social connection & & attraction of advertisers
47. What is efficiency?
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48. Playing interactive video games & particularly MMORPGs...
The company that owns the platform also develops the games and distributes them
Being immersed so deeply into a task so they lose track of all time and place
Can be addictive
Discrimination and poverty impacting their lives
49. What are the two types of media effects?
Institutions
Can be at risk & shaped by media & own life factors
Conflict
Manifest and process
50. According to the _______________ is the most challenging medium for telling stories
Print vs tv news
Text & television
Shared commons & need for social connection & & attraction of advertisers
Create successful products
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