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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are some fluctuation factors?






2. What is fluctuation effect?






3. the two most dominant genres in prime-time television from the 1970s-1990s were what?






4. What are the three parts of efficiency?






5. What eliminated the legal barrier to competition across markets?






6. When does a digital game player get deeply immersed in the game and loses all track of time and place?






7. Give an example of the cognitive complexity of content






8. Consumers use the formula to do what?






9. Who does marketing target?






10. What are examples of baseline factors?






11. What are the two major effects from the telecommunications competition & deregulation act of 1996?






12. What is one of the characteristics that differentiate mass media games or video games from other mass media?






13. Give an example of the content of messages






14. What are the four cognitive abilities?






15. when one media company buys smaller companies of the same type & what type of concentration is this?






16. According to the _______________ is the most challenging medium for telling stories






17. There is a trend of ______________ of ownership in the media






18. What is subliminal advertising






19. If you cry during a film & you are experiencing what type of effect?






20. Describe product claims?






21. What does MMORPG stand for?






22. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






23. What are some fluctuation factors?






24. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






25. What is a physiological effect?






26. Like media programming companies & advertising agencies are also...






27. What are the three parts of efficiency?






28. In order to become media literate in interactive media & what do we need to establish?






29. What are the two types of intelligence?






30. People with the ___________________ learn the most from the media






31. What two types of information is cognitive made up of?






32. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






33. The business trend to consolidate has grown stronger than the government's impulse to...






34. Which type of violence is most prevalent on television?






35. In order to appeal to audiences & most stories begin with what?






36. What are the four types of niche audiences?






37. What did the Communications Act of 1934 require?






38. Media ownership has big impact on...






39. What are the two major effects from the telecommunications competition & deregulation act of 1996?






40. What is telescoping?






41. When did the innovation stage for interactive media games begin?






42. What does a cognitive-effect means?






43. Popular criticism about advertising includes what?

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44. Who does marketing target?






45. What is the natural ability to distinguish the signal and the noise in any message?






46. Issues of concern regarding merger activity includes what?






47. Where does the term wiki come from?






48. What is telescoping?






49. Issues of concern regarding merger activity includes what?






50. The three forces that have shaped the development of the interactive mass media