Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of responsibilites in advertising?






2. What is WOW?






3. What was the biggest deal between any two media companies?






4. What do media exposure habits focus its attention on?






5. What are the three parts of efficiency?






6. according to the textbook & _____ are more likely to be represented in the television world than the real world.






7. What eliminated the legal barrier to competition across markets?






8. 'Bad' language in the media is what?






9. What are the two types of thinking?






10. Consumers use the formula to do what?






11. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






12. What does a cognitive-effect means?






13. ________ are beneficial because they allow for the creation of collective knowledge






14. What are the two major effects from the telecommunications competition & deregulation act of 1996?






15. what happens in the media concentration?






16. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






17. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






18. When did the innovation stage for interactive media games begin?






19. What is one of the characteristics that differentiate mass media games or video games from other mass media?






20. What is the process of flow?






21. What best reflects the effects the media has on us?






22. What was the biggest deal between any two media companies?






23. What happens in the media deregulation?






24. What is Web 2.0?






25. What is fluctuation effect?






26. The media can have long and short term effects on what?






27. Describe fluctuation effects.






28. What are the two main forms of stereotyping?






29. What does MMORPG stand for?






30. What are the three types of concentration?






31. The internet is considered a viral spiral because it _________ innovation due to its network structure






32. Many media effects are...






33. What are the 3 subgenres of drama?






34. the rationale for regulation in broadcasting is based on what?






35. according to the textbook & which occupation is the most prevalent in the television world?






36. The three forces that have shaped the development of the interactive mass media






37. The pattern of the population of television characters is ______ the pattern of people in the real world






38. What is puffery?






39. What are the four cognitive abilities?






40. What government organization monitors tv and radio programming to determine if it is obscene or not?






41. In order to appeal to audiences & most stories begin with what?






42. What is localism?






43. What is the long-term emotional effect?






44. What is the ability to memorize facts?






45. What are the two main components in the demographics pattern?






46. In order to appeal to audiences & most stories begin with what?






47. What are the three parts of efficiency?






48. _______________ are societal changes that occur over a long period of time.






49. Who does marketing target?






50. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.