SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you cry during a film & you are experiencing what type of effect?
Required broadcasters to serve the public's interest & convenience & & necessity
Being immersed deeply in a task that they lose track of time and place
Sex & violence & language & sexual orientation
Emotional
2. What is efficiency?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
3. What are the two long-term attitudinal effects?
Physiological
Cultivation & reinforcement
1950s
Unintentional effects
4. when does immediate effects occur?
During an exposure to a particular message
More likely to appear in comedies than dramas
Flow & telescoping
Niche audiences
5. What socioeconomic status is more represented?
Localism and efficiency
Long-term
Motivations & states & degree of identification
Richer
6. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Flow & telescoping
Print vs tv news
Baseline & fluctuation
7. What best reflects the effects the media has on us?
Sex & violence & language & sexual orientation
Always occurring
Largest amount of knowledge
Try to solve the plot
8. _______________ frequently occur when you are in a state of automaticity.
Attitudinal
Massively Multiplayer Online Role Playing Game
Unintentional effects
Cognitive & emotional & moral
9. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
The typical level of risk for an effect
Baseline & fluctuation
Long-term
10. There is a trend of ______________ of ownership in the media
They eliminated the legal barrier to competition across markets
Concentration
The typical level of risk for an effect
Localism and efficiency
11. What does localism serve the needs of?
When game developers market their game code to other game developers
Individuals and society
Male
We keep asking for more products
12. What are the four cognitive abilities?
Cultivation & reinforcement
Field independency & type of intelligence & type of thinking & conceptual differentation
CEOs holding a greater concentration of power
To compare the tragic characters & make the audience feel better
13. What are the six baseline influencing factors?
Immediate
Vertical and lateral
Individuals and society
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
14. What is telescoping?
We keep asking for more products
Flow
Different from
Focus on steps in the process
15. according to the textbook & _____ are more likely to be represented in the television world than the real world.
African Americans
6
Macro-level effects
State
16. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Dramas and situation comedies
People share their work through open web sites
Automaticy
Long-term
17. Give an example of the cognitive complexity of content
Text & television
High paid
When whole segments of the population are ignored
Print vs tv news
18. What are the three elements to a general story formula?
Long-term
Individuals and society
Conflict & climax & resolution
3%
19. What is puffery?
Ads making implicit claims that cannot be tested for the truth
During an exposure to a particular message
Regulate
Arcade games
20. What percent of a typical newspaper is advertising?
Strong personal locus
Media and messages
60%
Telescoping
21. What are the two timing factors?
Social and economic
The company that owns the platform also develops the games and distributes them
Broadcasters to serve the public interest & convenience & and necessity
Immediate and long-term
22. When does invisible stereotyping occur?
Concentration
When whole segments of the population are ignored
Pay for placement
Establish awareness of products & existence of products
23. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Penetration
Content of messages & context of portrayals & cognitive complexity of content
Largest amount of knowledge
Manifest effect
24. 'Bad' language in the media is what?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
1950s
Media concentration & media deregulation
Content of messages & context of portrayals & cognitive complexity of content
25. What marital status is more represented on tv?
Concentrated
More married women
3%
1980s & 1990s
26. What are the two types of process effects?
Conservative
Harder
Baseline and fluctuation
Flow
27. What eliminated the legal barrier to competition across markets?
More likely to appear in comedies than dramas
Media deregulation
Localism
6
28. Describe baseline effects.
Vertical and lateral
Intentional
Typical level of risk for an event
Localism
29. The three forces that have shaped the development of the interactive mass media
State
Can be addictive
Shared commons & need for social networking & attraction of advertising support
Being immersed so deeply into a task so they lose track of all time and place
30. In tv & gays are what?
Drama & comedy & romance & reality series
Male
More likely to appear in comedies than dramas
Localism
31. The three forces that have shaped the development of the interactive mass media
Media concentration & media deregulation
Shared commons & need for social networking & attraction of advertising support
Emotional
Opinions & beliefs & and values
32. In what way (s) does advertising make us too materialistic?
We keep asking for more products
Penetration
Social and economic
Cognitive & emotional & moral
33. Describe product claims?
Explorers & socializers & achievers & controllers
Confusing to the audience
Print vs tv news
Baseline and fluctuation
34. What are the two competing values?
Localism and efficiency
Viacom & CBS
Physiological
Displacement of other activities
35. A macro-type media effect refers to what?
Media and personal
Individuals and society
Institutions
Manifest effect
36. What are the three types of concentration?
Horizontal & vertical & conglomerate
An attitudinal-type effect
By medium & society
More married women
37. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Influence of automatic bodily systems & beyond our conscious control
State
Whites
Long-term
38. What are the two types of thinking?
Relaxing regulations
Ads making implicit claims that cannot be tested for the truth
Cultivation & reinforcement
Vertical and lateral
39. What was it when ownership rules were relaxed?
Media concentration
Explorers & socializers & achievers & controllers
Cognitive & emotional & moral
Prescription drugs
40. What are some fluctuation factors?
When whole segments of the population are ignored
State of mind & motivation & & degree of identification
Fluid intelligence
Positive because they are easy for viewers to recognize
41. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
To compare the tragic characters & make the audience feel better
The creation & formulas & & the social values of consumers
Localism
42. What was significant about the Communications Act 1934?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
43. What are the 3 subgenres of drama?
Happiness is found in having things
Text & television
Tragedy & mystery & action/horror
Unintentional effects
44. the rationale for regulation in broadcasting is based on what?
Public interest & prevention of monopolies & promoting diversity
Ownership rules are relaxed
Field independency & type of intelligence & type of thinking & conceptual differentiation
Conglomerate
45. People with the ___________________ learn the most from the media
Largest amount of knowledge
Concentration
Stereotypes
People have control and control is decentralized
46. When creating a new tv series & producers must work around various constraints. What are some constraints?
Psychological & emotional & cognitive
The creation & formulas & & the social values of consumers
More married women
Wikis
47. A macro-type media effect refers to what?
Institutions
When fewer people control the media& there's a narrow range of voices
Temporary
Condition audiences for repeat exposures
48. What best reflects the effects the media has on us?
Different from
Always occurring
Text & television
Discrimination and poverty impacting their lives
49. What is baseline effects?
Typical level of risk for an effect
Niche audiences
Prescription drugs
Dramas and situation comedies
50. In what 6 ways is advertising deceptive?
Broadcasters to serve the public interest & convenience & and necessity
Harder
Localism and efficiency
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition