Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. What is our personal locus made up of?
When fewer people control the media& there's a narrow range of voices
Goals & drives
Determines a person's media exposure habits
Influence of automatic bodily systems & beyond our conscious control

2. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Required broadcasters to serve the public's interest & convenience & & necessity
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
6
Attitudinal

3. What percent of a typical newspaper is advertising?
Concentration & consolidation & centralization
Deregulation & change in content & lack of access
60%
Relaxing regulations

4. What is a physiological effect?
Localism
Concentration & consolidation & centralization
Influence of automatic bodily systems & beyond our conscious control
A digital game player's focus on steps in the process

5. Long-term effects are ________ to notice than immediate effects.
Harder
Antisocial vs prosocial
People have control and control is decentralized
Flow & telescoping

6. When does a digital game player get deeply immersed in the game and loses all track of time and place?
When fewer people control the media& there's a narrow range of voices
Shared commons & need for social networking & attraction of advertising support
60%
Flow

7. when one media company buys smaller companies of the same type & what type of concentration is this?
People share their work through open web sites
Horizontal
Strong personal locus
Efficiency

8. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Localism
Emotional
Create successful products
When you focus on the steps in the process

9. Give an example of the content of messages
Antisocial vs prosocial
Localism
Unintentional effects
Factual and social

10. What does MMORPG stand for?
1950s
Massively Multiplayer Online Role Playing Game
Determines a person's media exposure habits
Real world vs media world

11. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
When game developers market their game code to other game developers
Concentrated
Conglomerate

12. according to the textbook & which occupation is the most prevalent in the television world?
Simplistic and objectionable ways
Institutions
Medical workers
During an exposure to a particular message

13. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Deceptive
Ads making implicit claims that cannot be tested for the truth
Stereotypes
Attitudinal

14. What is fluctuation effect?
Media deregulation
Drama & comedy & romance & reality series
A temporary effect
Federal Communications Commission

15. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Factual and social
3%
Websites that allow users to add & edit material
65+ years of age

16. According to the _______________ is the most challenging medium for telling stories
Drama & comedy & romance & reality series
Text & television
Vertical
Content of messages & context of portrayals & cognitive complexity of content

17. When does invisible stereotyping occur?
When whole segments of the population are ignored
Long-term
World of Warcraft & $15 per month & an online game & most successful video game in the world
Flow & telescoping

18. What is WOW?
Federal Communications Commission
Opportunities vs addictions & goals
The creation & formulas & & the social values of consumers
World of Warcraft & $15 per month & an online game & most successful video game in the world

19. What is a baseline effect?
People share their work through open web sites
Simplistic and objectionable ways
Tragedy & mystery & action/horror
The typical level of risk for an effect

20. In tv & gays are what?
Influence of automatic bodily systems & beyond our conscious control
Largest amount of knowledge
Massively Multiplayer Online Role Playing Game
More likely to appear in comedies than dramas

21. What percent of a typical newspaper is advertising?
An attitudinal-type effect
60%
Simplistic and objectionable ways
Crystalline & fluid

22. What is the process of flow?
Being immersed so deeply into a task so they lose track of all time and place
We keep asking for more products
Horizontal & vertical & conglomerate
Confusing to the audience

23. What is the process of flow?
We keep asking for more products
Being immersed so deeply into a task so they lose track of all time and place
Being immersed deeply in a task that they lose track of time and place
Confusing to the audience

24. What did the Communications Act of 1934 require?
60%
Broadcasters to serve the public interest & convenience & and necessity
Ownership rules are relaxed
Developmental maturity & knowledge structures & media exposure habits

25. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?
Positive because they are easy for viewers to recognize
To compare the tragic characters & make the audience feel better
Physiological
Prescription drugs

26. What ethnicity is overrepresented on tv?
Wikis
Media and messages
Whites
Social and economic

27. What is a physiological effect?
Dramas and situation comedies
Influence of automatic bodily systems & beyond our conscious control
Required broadcasters to serve the public's interest & convenience & & necessity
Localism

28. What does the term telescoping refer to?

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29. Every day & our baseline of media effects what?
Efficiency
Can be at risk & shaped by media & own life factors
Federal Communications Commission
6

30. When creating a new tv series & producers must work around various constraints. What are some constraints?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
An informed decision
6
The creation & formulas & & the social values of consumers

31. What are the two types of media effects?
1980s & 1990s
Manifest and process
Typical level of risk for an effect
Whites

32. What are the two types of media effects?
Manifest and process
Vertical and lateral
World of Warcraft & $15 per month & an online game & most successful video game in the world
Concentration & consolidation & centralization

33. When a digital game has been designed well & it delivers an experience to players through what?
Manifest effect
Conflict
Flow & telescoping
Dramas and situation comedies

34. Which type of violence is most prevalent on television?
They are interactive
Explorers & socializers & achievers & controllers
Verbal violence
Prescription drugs

35. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
Shared commons & need for social contact & attraction of advertisers
Manifest and process
Text & television

36. What does localism serve the needs of?
Macro-level effects
Regulate
Individuals and society
Intentional

37. What is baseline effects?
Emotional
Typical level of risk for an effect
Influences
Shared commons & need for social connection & & attraction of advertisers

38. When did the innovation stage for interactive media games begin?
Conceptual differentiation
1950s
Crysalline and fluid
Immediate and long-term

39. What is the long-term behavioral effect?
When whole segments of the population are ignored
Displacement of other activities
Horizontal
Media deregulation

40. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Crystalline & fluid
Conglomerate
Male

41. What government organization monitors tv and radio programming to determine if it is obscene or not?
Different from
Field independency & type of intelligence & type of thinking & conceptual differentation
Federal Communications Commission
Deregulation & change in content & lack of access

42. What does the personal locus do?

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43. The business trend to consolidate has grown stronger than the government's impulse to...
Regulate
When whole segments of the population are ignored
Relates to the unconscious effects of advertising
Manifest and process

44. What is puffery?
Ads making implicit claims that cannot be tested for the truth
1980s & 1990s
Create successful products
The company that owns the platform also develops the games and distributes them

45. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
African Americans
When whole segments of the population are ignored
Shared commons & need for social connection & & attraction of advertisers

46. What are the three parts of efficiency?
Whites
Determines a person's media exposure habits
The typical level of risk for an effect
Concentration & consolidation & centralization

47. What occupation is more represented on tv?
Unintentional effects
High paid
Horizontal & vertical & conglomerate
Try to solve the plot

48. Name the two types of process effects?
Cognitive
Baseline & fluctuation
High paid
More likely to appear in comedies than dramas

49. Like media programming companies & advertising agencies are also...
Required broadcasters to serve the public's interest & convenience & & necessity
Concentrated
Immediate
Horizontal

50. What is localism?
The control of important institutions in the hads of all people
Emotional
By medium & society
Prescription drugs