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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






2. What is the ability to memorize facts?






3. What are the three parts of efficiency?






4. Values that are reflected in entertainment messages include what?






5. What is an effect that happens during exposure to the media messages?






6. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






7. What are some examples of where advertisements can be found?






8. What is telescoping?






9. What was the first form of media games?






10. The pattern of the population of television characters is ______ the pattern of people in the real world






11. When a digital game has been designed well & it delivers an experience to players through what?






12. What are the two types of intelligence?






13. What is the long-term behavioral effect?






14. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






15. What is the natural ability to distinguish the singal and the noise in any message?






16. Describe baseline effects.






17. When did the innovation stage for interactive media games begin?






18. What percent of a typical newspaper is advertising?






19. What is Web 2.0?






20. What are the three states of personal factors in fluctuation?






21. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






22. What ethnicity is overrepresented on tv?






23. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






24. What are the two types of responsibilites in advertising?






25. to end up at the top of a Google search & a website must what?






26. When does visible stereotyping occur?






27. What is a physiological effect?






28. Television programmers are essentially ____________ and fearful of offending viewers & so they present content that they believe reflects mainstream American values






29. What socioeconomic status is more represented?






30. What are the 3 media factors in fluctuation?






31. ________ are beneficial because they allow for the creation of collective knowledge






32. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






33. What do megamergers result in?






34. What are the two timing factors?






35. what three forces shape the development of interactive media?






36. Playing interactive video games & particularly MMORPGs...






37. What is the middleware market?






38. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






39. What percent of a typical newspaper is advertising?






40. What are the three parts of efficiency?






41. What are the two types of process effects?






42. What is the most prevalent media effect?






43. What are the two major effects from the telecommunications competition & deregulation act of 1996?






44. Explain localism






45. A macro-type media effect refers to what?






46. What are the four genres in the formula?






47. What does the term telescoping refer to?

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48. What are the four types of niche audiences?






49. What two types of information is cognitive made up of?






50. In the formula & What are the 2 constraints?