Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does a cognitive-effect means?






2. What are the two types of thinking?






3. Long-term effects are ________ to notice than immediate effects.






4. What are the two major effects from the telecommunications competition & deregulation act of 1996?






5. Describe fluctuation effects.






6. What are the three parts of efficiency?






7. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






8. The intended effects of ads include what?






9. What are stereotypes on tv?






10. Give an example of the cognitive complexity of content






11. What must happen during television before commercial break?






12. What is the long-term behavioral effect?






13. Where does the term wiki come from?






14. What was significant about the Communications Act 1934?

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


15. What are the two types of thinking?






16. Consumers use the formula to do what?






17. What are examples of baseline factors?






18. What are the two main components in the demographics pattern?






19. What is the natural ability to distinguish the singal and the noise in any message?






20. What are the three states of personal factors in fluctuation?






21. the two most dominant genres in prime-time television from the 1970s-1990s were what?






22. when one media company buys smaller companies of the same type & what type of concentration is this?






23. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






24. When does a digital game player get deeply immersed in the game and loses all track of time and place?






25. What is the most prevalent media effect?






26. The intended effects of ads include what?






27. What two types of information is cognitive made up of?






28. What is tragedy used for?






29. Describe manifest effects?






30. when does immediate effects occur?






31. It is clear that the media is completely controlled by what?






32. What is one of the characteristics that differentiate mass media games or video games from other mass media?






33. What are the two types of responsibilites in advertising?






34. What is localism?






35. What does MMORPG stand for?






36. What is action/horror?






37. In what 6 ways is advertising deceptive?






38. It is clear that the media is completely controlled by what?






39. What is a wiki?






40. What two types of information is cognitive made up of?






41. what types of audiences have marketers of digital games identified as?






42. Over time & the government has been _______________ with regard to who controls the media






43. What percent of a typical newspaper is advertising?






44. What are the four types of niche audiences?






45. What did the Communications Act of 1934 require?






46. what types of audiences have marketers of digital games identified as?






47. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






48. What is the ability to be creative?






49. What do media exposure habits focus its attention on?






50. The number of ads for _______________ increases each year