Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When creating a new tv series & producers must work around various constraints. What are some constraints?






2. What are the two types of media effects?






3. In what 6 ways is advertising deceptive?






4. interactive media games are In what stage of development?






5. What do megamergers result in?






6. What are the three personal factors of fluctuation?






7. People with the ___________________ learn the most from the media






8. Describe baseline effects.






9. the rationale for regulation in broadcasting is based on what?






10. What does localism serve the needs of?






11. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






12. What is an effect that happens during exposure to the media messages?






13. What is a wiki?






14. What are the two long-term attitudinal effects?






15. Every day & our baseline of media effects what?






16. Describe baseline effects.






17. What is WOW?






18. Name the two types of process effects?






19. What government organization monitors tv and radio programming to determine if it is obscene or not?






20. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






21. What are the three states of personal factors in fluctuation?






22. Unintentional effects often occur when we are in a state of...






23. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






24. In tv & gays are what?






25. When did the innovation stage for interactive media games begin?






26. What are the four genres in the formula?






27. What was significant about the Communications Act 1934?

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28. What is telescoping?






29. What was significant about the Communications Act 1934?

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30. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






31. What do megamergers result in?






32. Who does marketing target?






33. What is subliminal advertising






34. What is the long-term emotional effect?






35. What are the three parts of efficiency?






36. What are stereotypes on tv?






37. 'Bad' language in the media is what?






38. The three forces that have shaped the development of the interactive mass media






39. What is our personal locus made up of?






40. What are the three types of concentration?






41. What is a baseline effect?






42. according to the textbook & _____ are more likely to be represented in the television world than the real world.






43. What are the three parts of efficiency?






44. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






45. What are the four cognitive abilities?






46. It is clear that the media is completely controlled by what?






47. What are the two types of intelligence?






48. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






49. Creators use the formula to do what?






50. Give an example of the cognitive complexity of content