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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is fluctuation effect?






2. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






3. What two types of information is cognitive made up of?






4. Like media programming companies & advertising agencies are also...






5. Give an example of the content of messages






6. What does the personal locus do?

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7. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






8. Popular criticism about advertising includes what?

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9. Describe baseline effects.






10. Explain localism






11. what type of health patterns are there?






12. What is Web 2.0?






13. Describe product claims?






14. When did the innovation stage for interactive media games begin?






15. The internet is considered a viral spiral because it _________ innovation due to its network structure






16. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






17. What is efficiency?

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18. What is the process of flow?






19. The business trend to consolidate has grown stronger than the government's impulse to...






20. interactive media games are In what stage of development?






21. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






22. What is the ability to be creative?






23. What are characteristics that have shaped the development of interactive media?






24. What are the two main components in the demographics pattern?






25. What is the most prevalent media effect?






26. What was significant about the Communications Act 1934?

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27. Creators use the formula to do what?






28. What are the two types of media effects?






29. What was it when ownership rules were relaxed?






30. What do media exposure habits focus its attention on?






31. In the formula & What are the 2 constraints?






32. According to the _______________ is the most challenging medium for telling stories






33. Where does the term wiki come from?






34. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






35. What is baseline effects?






36. What are the two types of intelligence?






37. What are the four types of niche audiences?






38. People who have a ________________ have more awareness of the effects process






39. When did the innovation stage for interactive media games begin?






40. What are the 3 subgenres of drama?






41. What is a belief that control of important institutions should be in the hands of many through decentralization?






42. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






43. What is the middleware market?






44. What is the way people group and classify things?






45. There is a trend of ______________ of ownership in the media






46. the two most dominant genres in prime-time television from the 1970s-1990s were what?






47. What are the four types of niche audiences?






48. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






49. Long-term effects are ________ to notice than immediate effects.






50. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?






Can you answer 50 questions in 15 minutes?



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