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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what three forces shape the development of interactive media?






2. What do media exposure habits focus its attention on?






3. What socioeconomic status is more represented?






4. What are the two types of responsibilites in advertising?






5. what type of health patterns are there?






6. Your _______ when you consume media content can alter your perception of and reaction to the content?






7. What best reflects the effects the media has on us?






8. What is the ability to be creative?






9. when one media company buys smaller companies of the same type & what type of concentration is this?






10. What are the 3 developmental maturities?






11. what three forces shape the development of interactive media?






12. What is the middleware market?






13. What is Web 2.0?






14. What does attitudinal effects create and shape?






15. What is the natural ability to distinguish the signal and the noise in any message?






16. Describe manifest effects?






17. What do interactive games have the power to do?






18. the two most dominant genres in prime-time television from the 1970s-1990s were what?






19. When does visible stereotyping occur?






20. What are the three parts of efficiency?






21. If you cry during a film & you are experiencing what type of effect?






22. Every day & our baseline of media effects what?






23. In order to appeal to audiences & most stories begin with what?






24. What are the four cognitive abilities?






25. What is telescoping?






26. Explain localism






27. A macro-type media effect refers to what?






28. What occupation is more represented on tv?






29. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






30. the rationale for regulation in broadcasting is based on what?






31. What does the term telescoping refer to?

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32. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






33. What was the first form of media games?






34. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






35. The intended effects of ads include what?






36. What does attitudinal effects create and shape?






37. The number of ads for _______________ increases each year






38. What is the ability to memorize facts?






39. What is a wiki?






40. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






41. What is the middleware market?






42. What are the four genres in the formula?






43. The video industry has 'a good deal of vertical integration'. What does this mean?






44. What are the two types of media effects?






45. What was it when ownership rules were relaxed?






46. What are the four genres in the formula?






47. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






48. What is action/horror?






49. What are the four types of niche audiences?






50. What are the 3 subgenres of drama?