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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the 3 developmental maturities?
Cognitive & emotional & moral
Pay for placement
Required broadcasters to serve the public's interest & convenience & & necessity
Massively Multiplayer Online Role Playing Game
2. What is efficiency?
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3. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
More likely to appear in comedies than dramas
When whole segments of the population are ignored
Explorers & socializers & achievers & controllers
4. Issues of concern regarding merger activity includes what?
Deregulation & change in content & lack of access
Concentration & consolidation & centralization
Text & television
Opinions & beliefs & and values
5. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Ads making implicit claims that cannot be tested for the truth
Strong personal locus
Media content
6. When a digital game has been designed well & it delivers an experience to players through what?
State of mind & motivation & & degree of identification
Temporary
Flow & telescoping
Developmental maturity & knowledge structures & media exposure habits
7. to end up at the top of a Google search & a website must what?
Media deregulation
Pay for placement
3%
Fluid intelligence
8. What are the two long-term attitudinal effects?
Manifest effect
Content of messages & context of portrayals & cognitive complexity of content
Crystalline & fluid
Cultivation & reinforcement
9. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Wikis
Localism
Happiness is found in having things
Physiological
10. What are the two long-term attitudinal effects?
Arcade games
Cultivation & reinforcement
Invisible & visible
Establish awareness of products & existence of products
11. according to the textbook & _____ are more likely to be represented in the television world than the real world.
Ads making implicit claims that cannot be tested for the truth
African Americans
Localism
Pay for placement
12. What are the six main criticisms of advertising?
Younger age
Attitudinal
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
A temporary effect
13. In order to become media literate in interactive media & what do we need to establish?
Immediate and long-term
Physiological
Media concentration
Opportunities vs addictions & goals
14. according to the textbook & which occupation is the most prevalent in the television world?
Establish awareness of products & existence of products
Massively Multiplayer Online Role Playing Game
Medical workers
Federal Communications Commission
15. People who have a ________________ have more awareness of the effects process
Strong personal locus
Crystalline intelligence
Real world vs media world
Media content
16. what types of audiences have marketers of digital games identified as?
CEOs holding a greater concentration of power
Explorers & socializers & achievers & controllers
Websites that allow users to add & edit material
Temporary
17. What are the 3 subgenres of drama?
Recognize elements of the story
Ownership rules are relaxed
Tragedy & mystery & action/horror
Richer
18. Like media programming companies & advertising agencies are also...
Dramas and situation comedies
Concentrated
3%
Process effects
19. What is efficiency?
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20. What is action/horror?
Good vs evil
Drama & comedy & romance & reality series
1980s & 1990s
An attitudinal-type effect
21. What socioeconomic status is more represented?
Attitudinal
The media can provide us with information
Richer
Always occurring
22. What is the way people group and classify things?
Always occurring
Desensitization
Whites
Conceptual differentiation
23. Unintentional effects often occur when we are in a state of...
Emotional
Action must build up
Automaticy
More likely to appear in comedies than dramas
24. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Ads making implicit claims that cannot be tested for the truth
Emotional
Strong personal locus
25. What are the two main components in the demographics pattern?
Different from
A digital game player's focus on steps in the process
State of mind & motivation & & degree of identification
Real world vs media world
26. In order to appeal to audiences & most stories begin with what?
Macro-level effects
Field independency & type of intelligence & type of thinking & conceptual differentiation
Viacom & CBS
Conflict
27. What does MMORPG stand for?
Conceptual differentiation
Displacement of other activities
Massively Multiplayer Online Role Playing Game
Goals & drives
28. Give an example of the cognitive complexity of content
When game developers market their game code to other game developers
Print vs tv news
State
Focus on steps in the process
29. In what way (s) does advertising make us too materialistic?
Sex & violence & language & sexual orientation
We keep asking for more products
1950s
Media content
30. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Penetration
More married women
Stereotypes
Federal Communications Commission
31. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Conglomerate
People share their work through open web sites
Baseline & fluctuation
Print vs tv news
32. What percent of a typical newspaper is advertising?
Text & television
Shared commons & need for social connection & & attraction of advertisers
60%
Cognitive & emotional & moral
33. What gender is more popular on tv?
Crystalline & fluid
Male
Ownership rules are relaxed
Different from
34. Which type of violence is most prevalent on television?
Verbal violence
Field independency
Manifest and process
Institutions
35. In the formula & What are the 2 constraints?
Deregulation & change in content & lack of access
By medium & society
When game developers market their game code to other game developers
Shared commons & need for social connection & & attraction of advertisers
36. What are the four genres in the formula?
Drama & comedy & romance & reality series
Ownership rules are relaxed
Try to solve the plot
Broadcasters to serve the public interest & convenience & and necessity
37. What are the two main components in the demographics pattern?
1980s & 1990s
Hawaiian word wikiwiki
Federal Communications Commission
Real world vs media world
38. What happens in the media deregulation?
1950s
They eliminated the legal barrier to competition across markets
Baseline and fluctuation
1980s & 1990s
39. Over time & the government has been _______________ with regard to who controls the media
Niche audiences
Individuals and society
When game developers market their game code to other game developers
Relaxing regulations
40. What are the 3 subgenres of drama?
Websites that allow users to add & edit material
Broadcasters to serve the public interest & convenience & and necessity
Tragedy & mystery & action/horror
Influence of automatic bodily systems & beyond our conscious control
41. What are the two timing factors?
Promotes
Localism and efficiency
Immediate and long-term
Create successful products
42. What is the ability to be creative?
Fluid intelligence
Long-term
Required broadcasters to serve the public's interest & convenience & & necessity
Positive because they are easy for viewers to recognize
43. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
They are interactive
Media concentration & media deregulation
Positive because they are easy for viewers to recognize
Many companies
44. What are the two types of responsibilites in advertising?
Easily noticable
Institutions
Social and economic
Conflict
45. ________ are beneficial because they allow for the creation of collective knowledge
Broadcasters to serve the public interest & convenience & and necessity
Wikis
The control of important institutions in the hads of all people
More married women
46. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Telescoping
Media concentration
Regulate
Pay for placement
47. The intended effects of ads include what?
Establish awareness of products & existence of products
Physiological
Can be at risk & shaped by media & own life factors
The typical level of risk for an effect
48. ______ are the influences we experience constantly from our exposure to media messages?
Process effects
60%
Efficiency
Sex & violence & language & sexual orientation
49. What socioeconomic status is more represented?
Richer
Sex & violence & language & sexual orientation
Advertisers manipulating us into buying things we don't need
Opinions & beliefs & and values
50. What is telescoping?
Focus on steps in the process
Happiness is found in having things
Process effects
When you focus on the steps in the process
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