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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What must happen during television before commercial break?
When you focus on the steps in the process
Media deregulation
Action must build up
Flow & telescoping
2. It is clear that the media is completely controlled by what?
Male
Institutions & society & individuals
Shared commons & need for social connection & & attraction of advertisers
Many companies
3. What are the two timing factors?
Conflict & climax & resolution
Drama & comedy & romance & reality series
Toilets & schools & video games & etc.
Immediate and long-term
4. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Promotes
A digital game player's focus on steps in the process
5. ______ are the influences we experience constantly from our exposure to media messages?
When fewer people control the media& there's a narrow range of voices
When you focus on the steps in the process
Process effects
Temporary
6. What government organization monitors tv and radio programming to determine if it is obscene or not?
Federal Communications Commission
Goals & drives
Explorers & socializers & achievers & controllers
Happiness is found in having things
7. People who have a ________________ have more awareness of the effects process
Strong personal locus
Vertical
Conceptual differentiation
Text & television
8. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Male
Attitudinal
Small
Conglomerate
9. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Explorers & socializers & achievers & controllers
Condition audiences for repeat exposures
Attitudinal
Niche audiences
10. What are the four types of niche audiences?
Male
Explorers & socializers & achievers & controllers
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Cognitive
11. The number of ads for _______________ increases each year
Immediate
Opportunities vs addictions & goals
Different from
Prescription drugs
12. What are the two competing values?
Shared commons & need for social contact & attraction of advertisers
Intentional
Condition audiences for repeat exposures
Localism and efficiency
13. interactive media games are In what stage of development?
Concentration & consolidation & centralization
Penetration
Horizontal & vertical & conglomerate
6
14. when does immediate effects occur?
Cognitive & emotional & moral
During an exposure to a particular message
Public interest & prevention of monopolies & promoting diversity
Vertical and lateral
15. When a digital game has been designed well & it delivers an experience to players through what?
Prescription drugs
Confusing to the audience
Flow & telescoping
Arcade games
16. What socioeconomic status is more represented?
Print vs tv news
Invisible & visible
Richer
The media can provide us with information
17. What is the most prevalent media effect?
Localism and efficiency
Cognitive
People have control and control is decentralized
Small
18. When does invisible stereotyping occur?
When whole segments of the population are ignored
60%
Shared commons & need for social contact & attraction of advertisers
Massively Multiplayer Online Role Playing Game
19. In order to become media literate in interactive media & what do we need to establish?
Ownership rules are relaxed
Cognitive & emotional & moral
Condition audiences for repeat exposures
Opportunities vs addictions & goals
20. What is action/horror?
The typical level of risk for an effect
Flow & telescoping
Field independency & type of intelligence & type of thinking & conceptual differentation
Good vs evil
21. What are the two types of factors in fluctuation?
Different from
An attitudinal-type effect
Media and personal
Horizontal
22. What is the way people group and classify things?
Conceptual differentiation
Public interest & prevention of monopolies & promoting diversity
World of Warcraft & $15 per month & an online game & most successful video game in the world
3%
23. In what 6 ways is advertising deceptive?
Concentration & consolidation & centralization
Fluid intelligence
Many companies
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
24. What eliminated the legal barrier to competition across markets?
Media deregulation
Field independency
Emotional
Prescription drugs
25. Long-term effects are ________ to notice than immediate effects.
Largest amount of knowledge
Federal Communications Commission
1980s & 1990s
Harder
26. What is our personal locus made up of?
Concentration
Horizontal
Advertisers manipulating us into buying things we don't need
Goals & drives
27. What are the two types of process effects?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Concentration
Influence of automatic bodily systems & beyond our conscious control
Baseline and fluctuation
28. What is the natural ability to distinguish the signal and the noise in any message?
Shared commons & need for social contact & attraction of advertisers
Field independency
Social and economic
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
29. What are some examples of where advertisements can be found?
Being immersed deeply in a task that they lose track of time and place
Toilets & schools & video games & etc.
Unintentional effects
Print vs tv news
30. What is telescoping?
We keep asking for more products
Focus on steps in the process
Opinions & beliefs & and values
Richer
31. What did the Communications Act of 1934 require?
Media content
Cultivation & reinforcement
Broadcasters to serve the public interest & convenience & and necessity
Ads making implicit claims that cannot be tested for the truth
32. When creating a new tv series & producers must work around various constraints. What are some constraints?
Process effects
Good vs evil
State of mind & motivation & & degree of identification
The creation & formulas & & the social values of consumers
33. People with the ___________________ learn the most from the media
Largest amount of knowledge
By medium & society
Individuals and society
Institutions & society & individuals
34. the rationale for regulation in broadcasting is based on what?
Easily noticable
A temporary effect
Public interest & prevention of monopolies & promoting diversity
When fewer people control the media& there's a narrow range of voices
35. Unintentional effects often occur when we are in a state of...
High paid
Flow
When you focus on the steps in the process
Automaticy
36. The media can have long and short term effects on what?
Field independency
Horizontal & vertical & conglomerate
Institutions & society & individuals
Shared commons & need for social contact & attraction of advertisers
37. Popular criticism about advertising includes what?
38. Unintentional effects often occur when we are in a state of...
Cultivation & reinforcement
Flow & telescoping
Field independency & type of intelligence & type of thinking & conceptual differentation
Automaticy
39. What is WOW?
Horizontal
Emotional
World of Warcraft & $15 per month & an online game & most successful video game in the world
Psychological & emotional & cognitive
40. What is a physiological effect?
An informed decision
Influences
Influence of automatic bodily systems & beyond our conscious control
Deregulation & change in content & lack of access
41. When did the innovation stage for interactive media games begin?
Strong personal locus
1950s
We keep asking for more products
When game developers market their game code to other game developers
42. What are the 3 media factors in fluctuation?
Content of messages & context of portrayals & cognitive complexity of content
Massively Multiplayer Online Role Playing Game
A digital game player's focus on steps in the process
Influences
43. What is a belief that control of important institutions should be in the hands of many through decentralization?
Drama & comedy & romance & reality series
Explorers & socializers & achievers & controllers
Localism
Institutions & society & individuals
44. What two types of information is cognitive made up of?
Whites
Try to solve the plot
Factual and social
Sex & violence & language & sexual orientation
45. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Hawaiian word wikiwiki
Cognitive
Explorers & socializers & achievers & controllers
46. What are the three types of concentration?
Invisible & visible
Horizontal & vertical & conglomerate
We keep asking for more products
Relaxing regulations
47. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Developmental maturity & knowledge structures & media exposure habits
Media concentration & media deregulation
They are interactive
More married women
48. What are the four types of niche audiences?
Emotional
Explorers & socializers & achievers & controllers
Condition audiences for repeat exposures
Regulate
49. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Displacement of other activities
When you focus on the steps in the process
Verbal violence
50. What age is more represented on tv?
Antisocial vs prosocial
Print vs tv news
World of Warcraft & $15 per month & an online game & most successful video game in the world
Younger age