Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of thinking?






2. What are the six baseline influencing factors?






3. What are the 3 developmental maturities?






4. What is the ability to be creative?






5. What are the four cognitive abilities?






6. What are the three states of personal factors in fluctuation?






7. 'Bad' language in the media is what?






8. What percent of a typical newspaper is advertising?






9. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






10. Describe fluctuation effects.






11. What is the natural ability to distinguish the singal and the noise in any message?






12. What is puffery?






13. When did the innovation stage for interactive media games begin?






14. What is the way people group and classify things?






15. What are the six baseline influencing factors?






16. The internet is considered a viral spiral because it _________ innovation due to its network structure






17. Where does the term wiki come from?






18. according to the textbook & fewer than one in every _____ television shows that present sexual content will have any mention of risks or responsibilities of unprotected sex.






19. What happens in the media deregulation?






20. What does localism serve the needs of?






21. what happens in the media concentration?






22. Explain localism






23. What are examples of baseline factors?






24. In the formula & What are the 2 constraints?






25. What does the personal locus do?

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26. Long-term effects are ________ to notice than immediate effects.






27. interactive media games are In what stage of development?






28. What are the two major effects from the telecommunications competition & deregulation act of 1996?






29. What two types of information is cognitive made up of?






30. What is flow?






31. What are the four controversial content elements?






32. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






33. When does visible stereotyping occur?






34. The intended effects of ads include what?






35. Give an example of the cognitive complexity of content






36. The business trend to consolidate has grown stronger than the government's impulse to...






37. What are the two timing factors?






38. What do megamergers result in?






39. What is a wiki?






40. The video industry has 'a good deal of vertical integration'. What does this mean?






41. What is WOW?






42. What are the two types of factors in fluctuation?






43. What is subliminal advertising






44. What two types of information is cognitive made up of?






45. What are the six main criticisms of advertising?






46. What is telescoping?






47. It is clear that the media is completely controlled by what?






48. What government organization monitors tv and radio programming to determine if it is obscene or not?






49. Describe baseline effects.






50. What are the four types of niche audiences?