Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. The intended effects of ads include what?
Advertisers manipulating us into buying things we don't need
Wikis
Establish awareness of products & existence of products
Field independency

2. What do interactive games have the power to do?
African Americans
65+ years of age
Condition audiences for repeat exposures
Concentration

3. Although African Americans are represented on television & portrayals rarely include....
Deceptive
Developmental maturity & knowledge structures & media exposure habits
Invisible & visible
Discrimination and poverty impacting their lives

4. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Public interest & prevention of monopolies & promoting diversity
Media concentration & media deregulation
Flow

5. ________ are beneficial because they allow for the creation of collective knowledge
Wikis
Long-term
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Invisible & visible

6. What gender is more popular on tv?
Male
A digital game player's focus on steps in the process
Motivations & states & degree of identification
Prescription drugs

7. Consumers use the formula to do what?
Required broadcasters to serve the public's interest & convenience & & necessity
Recognize elements of the story
Deceptive
Media and personal

8. What is subliminal advertising
When game developers market their game code to other game developers
Conservative
Relates to the unconscious effects of advertising
1950s

9. There is a trend of ______________ of ownership in the media
We keep asking for more products
Sex & violence & language & sexual orientation
Temporary
Concentration

10. What does the personal locus do?

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11. Issues of concern regarding merger activity includes what?
Motivations & states & degree of identification
Print vs tv news
Deregulation & change in content & lack of access
Establish awareness of products & existence of products

12. In what 6 ways is advertising deceptive?
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Verbal violence
Penetration
Regulate

13. What are the two competing values?
Pay for placement
Media content
Localism and efficiency
Institutions & society & individuals

14. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Typical level of risk for an event
An informed decision
Easily noticable
1980s & 1990s

15. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Prescription drugs
Conglomerate
Drama & comedy & romance & reality series

16. What are the two types of thinking?
Many companies
Crysalline and fluid
Public interest & prevention of monopolies & promoting diversity
Vertical and lateral

17. In order to appeal to audiences & most stories begin with what?
Conflict
We keep asking for more products
Arcade games
Influences

18. What was it when ownership rules were relaxed?
Media concentration
Ads making implicit claims that cannot be tested for the truth
Emotional
Massively Multiplayer Online Role Playing Game

19. What percentage of video games earn a profit?
3%
Desensitization
Individuals and society
Developmental maturity & knowledge structures & media exposure habits

20. Who does marketing target?
Niche audiences
Can be at risk & shaped by media & own life factors
Federal Communications Commission
Motivations & states & degree of identification

21. Consumers use the formula to do what?
Relates to the unconscious effects of advertising
Shared commons & need for social connection & & attraction of advertisers
Create successful products
Recognize elements of the story

22. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Crystalline & fluid
Positive because they are easy for viewers to recognize
By medium & society
An attitudinal-type effect

23. Unintentional effects often occur when we are in a state of...
Antisocial vs prosocial
Shared commons & need for social contact & attraction of advertisers
Automaticy
State

24. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Crystalline & fluid
6
Efficiency

25. interactive media games are In what stage of development?
Penetration
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Deregulation & change in content & lack of access
Institutions

26. What percent of a typical newspaper is advertising?
60%
Institutions & society & individuals
More married women
Concentrated

27. Over time & the government has been _______________ with regard to who controls the media
Relaxing regulations
A temporary effect
Tragedy & mystery & action/horror
Conservative

28. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Temporary
The control of important institutions in the hads of all people
People share their work through open web sites
Dramas and situation comedies

29. What must happen during television before commercial break?
Action must build up
Cultivation & reinforcement
Content of messages & context of portrayals & cognitive complexity of content
When you focus on the steps in the process

30. Describe fluctuation effects.
Typical level of risk for an event
Temporary
Massively Multiplayer Online Role Playing Game
Immediate and long-term

31. Many media effects are...
When whole segments of the population are ignored
Dramas and situation comedies
By medium & society
Intentional

32. What are the four controversial content elements?
Localism
Sex & violence & language & sexual orientation
Being immersed deeply in a task that they lose track of time and place
1950s

33. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Flow & telescoping
Manifest effect
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Field independency

34. What is the middleware market?
Relaxing regulations
Cultivation & reinforcement
When game developers market their game code to other game developers
Many companies

35. What are the 3 developmental maturities?
Federal Communications Commission
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
We keep asking for more products
Cognitive & emotional & moral

36. What are the two types of responsibilites in advertising?
Positive because they are easy for viewers to recognize
Institutions & society & individuals
High paid
Social and economic

37. People with the ___________________ learn the most from the media
Advertisers manipulating us into buying things we don't need
Largest amount of knowledge
Media concentration
The company that owns the platform also develops the games and distributes them

38. What is fluctuation effect?
A temporary effect
Sex & violence & language & sexual orientation
Websites that allow users to add & edit material
Establish awareness of products & existence of products

39. 'Bad' language in the media is what?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Establish awareness of products & existence of products
Relaxing regulations

40. What is a physiological effect?
Influence of automatic bodily systems & beyond our conscious control
Being immersed so deeply into a task so they lose track of all time and place
Broadcasters to serve the public interest & convenience & and necessity
1950s

41. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
Condition audiences for repeat exposures
Conceptual differentiation
Influences
Media deregulation

42. What are the three elements to a general story formula?
When whole segments of the population are ignored
Conflict & climax & resolution
Massively Multiplayer Online Role Playing Game
Websites that allow users to add & edit material

43. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Verbal violence
Telescoping
Male
Field independency

44. What are the 3 subgenres of drama?
Promotes
Discrimination and poverty impacting their lives
Tragedy & mystery & action/horror
3%

45. What does localism serve the needs of?
Crystalline & fluid
Shared commons & need for social networking & attraction of advertising support
Individuals and society
Cognitive

46. What does the term telescoping refer to?

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47. What do megamergers result in?
Field independency
Good vs evil
CEOs holding a greater concentration of power
Explorers & socializers & achievers & controllers

48. What is a mystery?
Attitudinal
Media deregulation
Promotes
Try to solve the plot

49. What are the two long-term attitudinal effects?
Male
Cultivation & reinforcement
Being immersed deeply in a task that they lose track of time and place
1950s

50. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Penetration
Telescoping
Verbal violence
Explorers & socializers & achievers & controllers