SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. when one media company buys smaller companies of the same type & what type of concentration is this?
Sex & violence & language & sexual orientation
A digital game player's focus on steps in the process
Horizontal
Condition audiences for repeat exposures
2. When does visible stereotyping occur?
Broadcasters to serve the public interest & convenience & and necessity
Intentional
Temporary
Simplistic and objectionable ways
3. What is WOW?
Happiness is found in having things
Flow & telescoping
Recognize elements of the story
World of Warcraft & $15 per month & an online game & most successful video game in the world
4. What does the term telescoping refer to?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
5. What are some examples of where advertisements can be found?
Toilets & schools & video games & etc.
Conceptual differentiation
Typical level of risk for an effect
Cognitive
6. When a digital game has been designed well & it delivers an experience to players through what?
Drama & comedy & romance & reality series
Flow & telescoping
The control of important institutions in the hads of all people
Media concentration & media deregulation
7. What is puffery?
During an exposure to a particular message
Penetration
Ads making implicit claims that cannot be tested for the truth
Federal Communications Commission
8. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
The typical level of risk for an effect
They eliminated the legal barrier to competition across markets
Field independency & type of intelligence & type of thinking & conceptual differentiation
Long-term
9. What are the two types of intelligence?
Intentional
Crystalline & fluid
Typical level of risk for an event
Penetration
10. What are characteristics that have shaped the development of interactive media?
Different from
Long-term
Shared commons & need for social connection & & attraction of advertisers
Influences
11. What do media exposure habits focus its attention on?
Baseline & fluctuation
Media and messages
Horizontal & vertical & conglomerate
Conservative
12. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Physiological
A digital game player's focus on steps in the process
When game developers market their game code to other game developers
Crystalline & fluid
13. What ethnicity is overrepresented on tv?
When whole segments of the population are ignored
Whites
Individuals and society
Desensitization
14. What are the three elements to a general story formula?
Media deregulation
Conflict & climax & resolution
Efficiency
More married women
15. Popular criticism about advertising includes what?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
16. Although African Americans are represented on television & portrayals rarely include....
Relates to the unconscious effects of advertising
Discrimination and poverty impacting their lives
Prescription drugs
Intentional
17. What is the process of flow?
Strong personal locus
Being immersed so deeply into a task so they lose track of all time and place
High paid
Regulate
18. What is the natural ability to distinguish the singal and the noise in any message?
They eliminated the legal barrier to competition across markets
Advertisers manipulating us into buying things we don't need
Field independency
When fewer people control the media& there's a narrow range of voices
19. Playing interactive video games & particularly MMORPGs...
Shared commons & need for social contact & attraction of advertisers
Content of messages & context of portrayals & cognitive complexity of content
Required broadcasters to serve the public's interest & convenience & & necessity
Can be addictive
20. What was the biggest deal between any two media companies?
Viacom & CBS
Content of messages & context of portrayals & cognitive complexity of content
Always occurring
The control of important institutions in the hads of all people
21. Your _______ when you consume media content can alter your perception of and reaction to the content?
Prescription drugs
Always occurring
Print vs tv news
State
22. When does invisible stereotyping occur?
African Americans
Condition audiences for repeat exposures
When whole segments of the population are ignored
6
23. Unintentional effects often occur when we are in a state of...
Automaticy
Opinions & beliefs & and values
Dramas and situation comedies
Tragedy & mystery & action/horror
24. What was significant about the Communications Act 1934?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
25. What are the two competing values?
Arcade games
Localism and efficiency
Cognitive & emotional & moral
They eliminated the legal barrier to competition across markets
26. When a digital game has been designed well & it delivers an experience to players through what?
Cognitive
1980s & 1990s
Flow & telescoping
Positive because they are easy for viewers to recognize
27. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Emotional
Concentration & consolidation & centralization
Simplistic and objectionable ways
Telescoping
28. What is an effect that happens during exposure to the media messages?
Automaticy
Goals & drives
Immediate
Horizontal & vertical & conglomerate
29. What is a mystery?
Discrimination and poverty impacting their lives
Conflict & climax & resolution
More married women
Try to solve the plot
30. What are the three elements to a general story formula?
Conflict & climax & resolution
Pay for placement
Telescoping
Many companies
31. Popular criticism about advertising includes what?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
32. What government organization monitors tv and radio programming to determine if it is obscene or not?
Younger age
Localism
Federal Communications Commission
Happiness is found in having things
33. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Federal Communications Commission
Shared commons & need for social contact & attraction of advertisers
Emotional
Concentration & consolidation & centralization
34. What are characteristics that have shaped the development of interactive media?
Unintentional effects
Younger age
Shared commons & need for social connection & & attraction of advertisers
Cultivation & reinforcement
35. What is efficiency?
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
36. What socioeconomic status is more represented?
Physiological
Richer
Cultivation & reinforcement
Institutions
37. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Immediate
Conglomerate
Opinions & beliefs & and values
People have control and control is decentralized
38. according to the textbook & which occupation is the most prevalent in the television world?
Long-term
Medical workers
Drama & comedy & romance & reality series
Concentration & consolidation & centralization
39. Over time & the government has been _______________ with regard to who controls the media
Manifest effect
Being immersed so deeply into a task so they lose track of all time and place
Relaxing regulations
When you focus on the steps in the process
40. what force competes against the ethnic of localism?
Create successful products
Efficiency
Immediate and long-term
Unintentional effects
41. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Promotes
Deregulation & change in content & lack of access
Unintentional effects
42. What are the six main criticisms of advertising?
Shared commons & need for social connection & & attraction of advertisers
Prescription drugs
People have control and control is decentralized
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
43. Media ownership has big impact on...
Emotional
Media content
State
Crystalline intelligence
44. What is telescoping?
When you focus on the steps in the process
Influences
Conservative
Richer
45. _______________ are societal changes that occur over a long period of time.
Macro-level effects
Websites that allow users to add & edit material
Influence of automatic bodily systems & beyond our conscious control
Social and economic
46. In order to become media literate in interactive media & what do we need to establish?
Websites that allow users to add & edit material
The typical level of risk for an effect
Opportunities vs addictions & goals
Typical level of risk for an effect
47. to end up at the top of a Google search & a website must what?
Pay for placement
Being immersed so deeply into a task so they lose track of all time and place
Institutions & society & individuals
Emotional
48. What occupation is more represented on tv?
Ownership rules are relaxed
Ads making implicit claims that cannot be tested for the truth
High paid
Horizontal & vertical & conglomerate
49. the rationale for regulation in broadcasting is based on what?
Male
Goals & drives
Typical level of risk for an event
Public interest & prevention of monopolies & promoting diversity
50. It is clear that the media is completely controlled by what?
Flow
They are interactive
Horizontal & vertical & conglomerate
Many companies