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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Like other media & the internet is now mature enough to suffer from...
Concentration
Pay for placement
Concentration
Richer
2. What are the three parts of efficiency?
A digital game player's focus on steps in the process
Concentration & consolidation & centralization
Richer
Crysalline and fluid
3. What does the personal locus do?
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4. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
Intentional
Horizontal
By medium & society
5. according to the textbook & which occupation is the most prevalent in the television world?
Medical workers
CEOs holding a greater concentration of power
Websites that allow users to add & edit material
Recognize elements of the story
6. Many media effects are...
Discrimination and poverty impacting their lives
During an exposure to a particular message
1980s & 1990s
Intentional
7. What is baseline effects?
Social and economic
Easily noticable
Conceptual differentiation
Typical level of risk for an effect
8. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?
Promotes
People share their work through open web sites
Physiological
Shared commons & need for social contact & attraction of advertisers
9. The pattern of the population of television characters is ______ the pattern of people in the real world
Factual and social
High paid
Different from
Desensitization
10. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Simplistic and objectionable ways
During an exposure to a particular message
Hawaiian word wikiwiki
11. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Influence of automatic bodily systems & beyond our conscious control
Media content
Sex & violence & language & sexual orientation
12. Issues of concern regarding merger activity includes what?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Arcade games
African Americans
Deregulation & change in content & lack of access
13. Who does marketing target?
Easily noticable
Viacom & CBS
Niche audiences
Shared commons & need for social connection & & attraction of advertisers
14. Who does marketing target?
Being immersed deeply in a task that they lose track of time and place
Niche audiences
African Americans
Antisocial vs prosocial
15. Creators use the formula to do what?
Dramas and situation comedies
Typical level of risk for an effect
Create successful products
We keep asking for more products
16. What are characteristics that have shaped the development of interactive media?
Shared commons & need for social connection & & attraction of advertisers
Crystalline & fluid
Unintentional effects
Crysalline and fluid
17. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Media concentration & media deregulation
Emotional
Medical workers
Required broadcasters to serve the public's interest & convenience & & necessity
18. What are the two types of thinking?
Dramas and situation comedies
When fewer people control the media& there's a narrow range of voices
Vertical and lateral
1980s & 1990s
19. Describe baseline effects.
Recognize elements of the story
Typical level of risk for an event
Being immersed so deeply into a task so they lose track of all time and place
Temporary
20. Values that are reflected in entertainment messages include what?
Hawaiian word wikiwiki
Social and economic
Happiness is found in having things
The media can provide us with information
21. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...
State of mind & motivation & & degree of identification
Factual and social
Localism
We keep asking for more products
22. What percentage of video games earn a profit?
Always occurring
During an exposure to a particular message
3%
Influence of automatic bodily systems & beyond our conscious control
23. the two most dominant genres in prime-time television from the 1970s-1990s were what?
Dramas and situation comedies
Desensitization
To compare the tragic characters & make the audience feel better
Conglomerate
24. What is a baseline effect?
The typical level of risk for an effect
Media content
Real world vs media world
Niche audiences
25. In order to appeal to audiences & most stories begin with what?
Discrimination and poverty impacting their lives
Richer
Cognitive & emotional & moral
Conflict
26. to end up at the top of a Google search & a website must what?
Focus on steps in the process
Can be addictive
Pay for placement
State
27. What are the three states of personal factors in fluctuation?
Psychological & emotional & cognitive
Typical level of risk for an event
60%
Conceptual differentiation
28. People who have a ________________ have more awareness of the effects process
Concentrated
Strong personal locus
Influences
Many companies
29. In order to appeal to audiences & most stories begin with what?
Print vs tv news
Can be at risk & shaped by media & own life factors
Niche audiences
Conflict
30. Every day & our baseline of media effects what?
Recognize elements of the story
Try to solve the plot
Sex & violence & language & sexual orientation
Can be at risk & shaped by media & own life factors
31. There is a trend of ______________ of ownership in the media
Flow & telescoping
Crysalline and fluid
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Concentration
32. What marital status is more represented on tv?
More married women
Cultivation & reinforcement
Being immersed deeply in a task that they lose track of time and place
Cognitive & emotional & moral
33. In what way (s) does advertising make us too materialistic?
Viacom & CBS
When you focus on the steps in the process
Niche audiences
We keep asking for more products
34. What are the two timing factors?
Immediate and long-term
Crysalline and fluid
A digital game player's focus on steps in the process
Cognitive
35. Give an example of the content of messages
Flow
Good vs evil
An informed decision
Antisocial vs prosocial
36. What are the two main forms of stereotyping?
Invisible & visible
Social and economic
Confusing to the audience
Crystalline intelligence
37. What is one of the characteristics that differentiate mass media games or video games from other mass media?
Media concentration & media deregulation
They are interactive
Manifest effect
Media deregulation
38. What is a physiological effect?
Emotional
Influence of automatic bodily systems & beyond our conscious control
Create successful products
Ads making implicit claims that cannot be tested for the truth
39. when one media company buys smaller companies of the same type & what type of concentration is this?
When you focus on the steps in the process
Public interest & prevention of monopolies & promoting diversity
Field independency
Horizontal
40. What do media exposure habits focus its attention on?
Media and personal
Crysalline and fluid
Media and messages
65+ years of age
41. What is a wiki?
Shared commons & need for social networking & attraction of advertising support
More married women
Websites that allow users to add & edit material
Can be addictive
42. What marital status is more represented on tv?
Happiness is found in having things
Being immersed deeply in a task that they lose track of time and place
Cultivation & reinforcement
More married women
43. what type of health patterns are there?
Physiological
Deceptive
Intentional
Physiological
44. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
Long-term
Unintentional effects
World of Warcraft & $15 per month & an online game & most successful video game in the world
Telescoping
45. Popular criticism about advertising includes what?
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46. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?
Required broadcasters to serve the public's interest & convenience & & necessity
Content of messages & context of portrayals & cognitive complexity of content
An attitudinal-type effect
When you focus on the steps in the process
47. When does invisible stereotyping occur?
Unintentional effects
Action must build up
World of Warcraft & $15 per month & an online game & most successful video game in the world
When whole segments of the population are ignored
48. Describe manifest effects?
Easily noticable
African Americans
Field independency & type of intelligence & type of thinking & conceptual differentiation
Physiological
49. When creating a new tv series & producers must work around various constraints. What are some constraints?
Immediate and long-term
An attitudinal-type effect
During an exposure to a particular message
The creation & formulas & & the social values of consumers
50. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Media and messages
Flow
Toilets & schools & video games & etc.
Typical level of risk for an effect