Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Who does marketing target?






2. Give an example of the content of messages






3. What is tragedy used for?






4. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






5. When does visible stereotyping occur?






6. The pattern of the population of television characters is ______ the pattern of people in the real world






7. What are stereotypes on tv?






8. When does a digital game player get deeply immersed in the game and loses all track of time and place?






9. Every day & our baseline of media effects what?






10. the rationale for regulation in broadcasting is based on what?






11. What are the two types of intelligence?






12. what force competes against the ethnic of localism?






13. The pattern of the population of television characters is ______ the pattern of people in the real world






14. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?






15. Describe fluctuation effects.






16. What are the two types of intelligence?






17. What are the 3 media factors in fluctuation?






18. What does a cognitive-effect means?






19. What do megamergers result in?






20. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






21. to end up at the top of a Google search & a website must what?






22. What is a physiological effect?






23. What does the personal locus do?

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24. What is WOW?






25. What is baseline effects?






26. What marital status is more represented on tv?






27. What ethnicity is overrepresented on tv?






28. what types of audiences have marketers of digital games identified as?






29. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






30. In the formula & What are the 2 constraints?






31. Issues of concern regarding merger activity includes what?






32. What is Web 2.0?






33. What marital status is more represented on tv?






34. What is the natural ability to distinguish the singal and the noise in any message?






35. What are the two types of thinking?






36. What socioeconomic status is more represented?






37. what force competes against the ethnic of localism?






38. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






39. What is the way people group and classify things?






40. The number of ads for _______________ increases each year






41. What is efficiency?

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42. the rationale for regulation in broadcasting is based on what?






43. What is fluctuation effect?






44. Popular criticism about advertising includes what?

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45. What government organization monitors tv and radio programming to determine if it is obscene or not?






46. What is the natural ability to distinguish the singal and the noise in any message?






47. The three forces that have shaped the development of the interactive mass media






48. What was the biggest deal between any two media companies?






49. What are the two main components in the demographics pattern?






50. When did megamergers become popular?