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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what type of health patterns are there?






2. What are the two main components in the demographics pattern?






3. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






4. What are the two types of thinking?






5. What are the two types of factors in fluctuation?






6. What are the three parts of efficiency?






7. ________ are beneficial because they allow for the creation of collective knowledge






8. What age is more represented on tv?






9. What is the middleware market?






10. In what way (s) does advertising make us too materialistic?






11. What is the long-term behavioral effect?






12. What are the two types of media effects?






13. What is Web 2.0?






14. What is puffery?






15. What are the three elements to a general story formula?






16. It is clear that the media is completely controlled by what?






17. The media can have long and short term effects on what?






18. What eliminated the legal barrier to competition across markets?






19. What are the 3 developmental maturities?






20. The internet is considered a viral spiral because it _________ innovation due to its network structure






21. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






22. _______________ frequently occur when you are in a state of automaticity.






23. Like other media & the internet is now mature enough to suffer from...






24. Over time & the government has been _______________ with regard to who controls the media






25. People who have a ________________ have more awareness of the effects process






26. What was the biggest deal between any two media companies?






27. according to the textbook & which occupation is the most prevalent in the television world?






28. What is a baseline effect?






29. Explain localism






30. according to the textbook & _____ are more likely to be represented in the television world than the real world.






31. ______ are the influences we experience constantly from our exposure to media messages?






32. Every day & our baseline of media effects what?






33. Although African Americans are represented on television & portrayals rarely include....






34. In what way (s) does advertising make us too materialistic?






35. the rationale for regulation in broadcasting is based on what?






36. Name the two types of process effects?






37. What was significant about the Communications Act 1934?

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38. What is the long-term emotional effect?






39. What is WOW?






40. What gender is more popular on tv?






41. What does MMORPG stand for?






42. What does localism serve the needs of?






43. What are the three states of personal factors in fluctuation?






44. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






45. What is our personal locus made up of?






46. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






47. What are the four genres in the formula?






48. Which type of violence is most prevalent on television?






49. What is fluctuation effect?






50. Describe product claims?






Can you answer 50 questions in 15 minutes?



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