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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer
50
questions in
15 minutes
.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What socioeconomic status is more represented?
People have control and control is decentralized
Factual and social
Richer
Focus on steps in the process
2. When does invisible stereotyping occur?
When whole segments of the population are ignored
Viacom & CBS
The creation & formulas & & the social values of consumers
Field independency & type of intelligence & type of thinking & conceptual differentation
3. Creators use the formula to do what?
Prescription drugs
Manifest and process
When whole segments of the population are ignored
Create successful products
4. What did the Communications Act of 1934 require?
Broadcasters to serve the public interest & convenience & and necessity
Toilets & schools & video games & etc.
65+ years of age
Federal Communications Commission
5. People with the ___________________ learn the most from the media
Condition audiences for repeat exposures
Can be addictive
Largest amount of knowledge
Vertical and lateral
6. according to the textbook & which occupation is the most prevalent in the television world?
African Americans
The company that owns the platform also develops the games and distributes them
Pay for placement
Medical workers
7. What is baseline effects?
Typical level of risk for an effect
Recognize elements of the story
The creation & formulas & & the social values of consumers
Institutions
8. What was it when ownership rules were relaxed?
Individuals and society
Motivations & states & degree of identification
The creation & formulas & & the social values of consumers
Media concentration
9. _______________ are societal changes that occur over a long period of time.
The company that owns the platform also develops the games and distributes them
Immediate
Macro-level effects
Institutions & society & individuals
10. what type of health patterns are there?
Deceptive
Field independency & type of intelligence & type of thinking & conceptual differentiation
Drama & comedy & romance & reality series
They are interactive
11. What does the term telescoping refer to?
12. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?
Positive because they are easy for viewers to recognize
Manifest effect
Explorers & socializers & achievers & controllers
Harder
13. What are the three types of concentration?
Concentration
Field independency & type of intelligence & type of thinking & conceptual differentation
Temporary
Horizontal & vertical & conglomerate
14. What occupation is more represented on tv?
Psychological & emotional & cognitive
1950s
High paid
Different from
15. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.
More married women
Flow & telescoping
Influences
Small
16. Although African Americans are represented on television & portrayals rarely include....
Horizontal & vertical & conglomerate
Discrimination and poverty impacting their lives
Telescoping
Conceptual differentiation
17. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
More married women
Psychological & emotional & cognitive
Vertical and lateral
18. What are the three elements to a general story formula?
Recognize elements of the story
Largest amount of knowledge
Conflict & climax & resolution
Emotional
19. Like media programming companies & advertising agencies are also...
Desensitization
The typical level of risk for an effect
1950s
Concentrated
20. What is action/horror?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Good vs evil
Media concentration & media deregulation
People share their work through open web sites
21. What is telescoping?
When you focus on the steps in the process
Localism
Establish awareness of products & existence of products
Manifest and process
22. What are the two main components in the demographics pattern?
When game developers market their game code to other game developers
High paid
Real world vs media world
Action must build up
23. What are the three personal factors of fluctuation?
Dramas and situation comedies
Verbal violence
Small
Motivations & states & degree of identification
24. What are the two types of responsibilites in advertising?
Federal Communications Commission
Try to solve the plot
Social and economic
Flow & telescoping
25. Give an example of the content of messages
Harder
60%
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
Antisocial vs prosocial
26. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th
Long-term
Conservative
Real world vs media world
Crysalline and fluid
27. What is a physiological effect?
Social and economic
The media can provide us with information
Content of messages & context of portrayals & cognitive complexity of content
Influence of automatic bodily systems & beyond our conscious control
28. What is action/horror?
Good vs evil
To compare the tragic characters & make the audience feel better
Establish awareness of products & existence of products
Conglomerate
29. What marital status is more represented on tv?
More married women
When fewer people control the media& there's a narrow range of voices
Conflict & climax & resolution
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
30. to end up at the top of a Google search & a website must what?
Immediate and long-term
Media concentration & media deregulation
Efficiency
Pay for placement
31. what happens in the media concentration?
Efficiency
Ownership rules are relaxed
Baseline & fluctuation
Developmental maturity & knowledge structures & media exposure habits
32. What are some fluctuation factors?
State of mind & motivation & & degree of identification
Fluid intelligence
65+ years of age
Opinions & beliefs & and values
33. What do media exposure habits focus its attention on?
Media and messages
Media content
Good vs evil
Fluid intelligence
34. When does visible stereotyping occur?
Simplistic and objectionable ways
Deregulation & change in content & lack of access
Can be at risk & shaped by media & own life factors
When whole segments of the population are ignored
35. What do megamergers result in?
Easily noticable
CEOs holding a greater concentration of power
Positive because they are easy for viewers to recognize
Manifest effect
36. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
More married women
Emotional
Flow & telescoping
The creation & formulas & & the social values of consumers
37. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Pay for placement
Conglomerate
An informed decision
Determines a person's media exposure habits
38. What are the six main criticisms of advertising?
Macro-level effects
Media deregulation
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Typical level of risk for an effect
39. What are the three types of concentration?
Horizontal & vertical & conglomerate
Displacement of other activities
Many companies
African Americans
40. Popular criticism about advertising includes what?
41. What is telescoping?
World of Warcraft & $15 per month & an online game & most successful video game in the world
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Focus on steps in the process
Cognitive
42. Which type of violence is most prevalent on television?
Horizontal
Shared commons & need for social contact & attraction of advertisers
Long-term
Verbal violence
43. What are the two long-term attitudinal effects?
Manifest and process
Richer
Cultivation & reinforcement
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
44. What is the long-term behavioral effect?
3%
6
Influences
Displacement of other activities
45. What is a physiological effect?
Explorers & socializers & achievers & controllers
Influence of automatic bodily systems & beyond our conscious control
Motivations & states & degree of identification
Text & television
46. What is Web 2.0?
People share their work through open web sites
Field independency
Can be at risk & shaped by media & own life factors
Public interest & prevention of monopolies & promoting diversity
47. People who have a ________________ have more awareness of the effects process
The control of important institutions in the hads of all people
Telescoping
Deregulation & change in content & lack of access
Strong personal locus
48. What socioeconomic status is more represented?
Required broadcasters to serve the public's interest & convenience & & necessity
Condition audiences for repeat exposures
Richer
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
49. The video industry has 'a good deal of vertical integration'. What does this mean?
The media can provide us with information
Emotional
The company that owns the platform also develops the games and distributes them
Action must build up
50. Many media effects are...
Shared commons & need for social contact & attraction of advertisers
Text & television
Intentional
Whites