Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






2. The pattern of the population of television characters is ______ the pattern of people in the real world






3. What is fluctuation effect?






4. What age is more represented on tv?






5. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






6. What are the two major effects from the telecommunications competition & deregulation act of 1996?






7. When does visible stereotyping occur?






8. What is baseline effects?






9. What best reflects the effects the media has on us?






10. What is efficiency?

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11. What is the ability to be creative?






12. When does invisible stereotyping occur?






13. Give an example of the content of messages






14. In the formula & What are the 2 constraints?






15. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...






16. What does localism serve the needs of?






17. Consumers use the formula to do what?






18. Where does the term wiki come from?






19. People with the ___________________ learn the most from the media






20. what three forces shape the development of interactive media?






21. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






22. Give an example of the content of messages






23. A macro-type media effect refers to what?






24. What is a belief that control of important institutions should be in the hands of many through decentralization?






25. What is the process of flow?






26. to end up at the top of a Google search & a website must what?






27. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






28. What are the three personal factors of fluctuation?






29. What do interactive games have the power to do?






30. What does localism serve the needs of?






31. What are the two types of thinking?






32. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






33. What is Web 2.0?






34. What percentage of video games earn a profit?






35. What did the Communications Act of 1934 require?






36. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






37. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






38. What are the four cognitive abilities?






39. When does visible stereotyping occur?






40. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






41. Who does marketing target?






42. when one media company buys smaller companies of the same type & what type of concentration is this?






43. The video industry has 'a good deal of vertical integration'. What does this mean?






44. Describe baseline effects.






45. What was the biggest deal between any two media companies?






46. In what 6 ways is advertising deceptive?






47. The pattern of the population of television characters is ______ the pattern of people in the real world






48. Name the two types of process effects?






49. Long-term effects are ________ to notice than immediate effects.






50. What is the most prevalent media effect?