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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What are the two types of process effects?
Prescription drugs
Typical level of risk for an effect
Arcade games
Baseline and fluctuation
2. What is a wiki?
Fluid intelligence
Verbal violence
Media concentration & media deregulation
Websites that allow users to add & edit material
3. What is tragedy used for?
1980s & 1990s
Conflict & climax & resolution
Wikis
To compare the tragic characters & make the audience feel better
4. What is subliminal advertising
Prescription drugs
6
Relates to the unconscious effects of advertising
Confusing to the audience
5. What was significant about the Communications Act 1934?
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6. What are the two major effects from the telecommunications competition & deregulation act of 1996?
Media concentration & media deregulation
Attitudinal
Cognitive & emotional & moral
Goals & drives
7. What is localism?
The control of important institutions in the hads of all people
Niche audiences
Vertical
More married women
8. It is clear that the media is completely controlled by what?
Crystalline & fluid
Relates to the unconscious effects of advertising
When you focus on the steps in the process
Many companies
9. There is a trend of ______________ of ownership in the media
Deregulation & change in content & lack of access
Concentration
When game developers market their game code to other game developers
The creation & formulas & & the social values of consumers
10. What is the natural ability to distinguish the signal and the noise in any message?
Automaticy
Invisible & visible
Field independency
Typical level of risk for an effect
11. What percentage of video games earn a profit?
Social and economic
Explorers & socializers & achievers & controllers
3%
Long-term
12. What are the three elements to a general story formula?
Being immersed deeply in a task that they lose track of time and place
Conflict & climax & resolution
Baseline & fluctuation
State
13. What socioeconomic status is more represented?
Psychological & emotional & cognitive
Richer
Horizontal & vertical & conglomerate
Process effects
14. What socioeconomic status is more represented?
Richer
Motivations & states & degree of identification
Relaxing regulations
Opinions & beliefs & and values
15. What are the 3 media factors in fluctuation?
Ownership rules are relaxed
Text & television
Content of messages & context of portrayals & cognitive complexity of content
Cognitive
16. What does the personal locus do?
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17. In tv & gays are what?
We keep asking for more products
The control of important institutions in the hads of all people
More likely to appear in comedies than dramas
They eliminated the legal barrier to competition across markets
18. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Sex & violence & language & sexual orientation
Factual and social
An attitudinal-type effect
Attitudinal
19. Who does marketing target?
When game developers market their game code to other game developers
Niche audiences
Focus on steps in the process
Wikis
20. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Happiness is found in having things
An informed decision
Create successful products
Vertical
21. What is a belief that control of important institutions should be in the hands of many through decentralization?
Localism
Field independency
Viacom & CBS
Invisible & visible
22. What happens in the media deregulation?
The media can provide us with information
They eliminated the legal barrier to competition across markets
Relaxing regulations
Relates to the unconscious effects of advertising
23. In the formula & What are the 2 constraints?
Cultivation & reinforcement
6
Media concentration & media deregulation
By medium & society
24. Issues of concern regarding merger activity includes what?
Arcade games
Good vs evil
Positive because they are easy for viewers to recognize
Deregulation & change in content & lack of access
25. Explain localism
Deregulation & change in content & lack of access
They eliminated the legal barrier to competition across markets
People have control and control is decentralized
Flow & telescoping
26. The video industry has 'a good deal of vertical integration'. What does this mean?
The company that owns the platform also develops the games and distributes them
Concentration & consolidation & centralization
Conservative
Typical level of risk for an event
27. What gender is more popular on tv?
Required broadcasters to serve the public's interest & convenience & & necessity
Typical level of risk for an effect
Being immersed so deeply into a task so they lose track of all time and place
Male
28. What is telescoping?
Action must build up
Tragedy & mystery & action/horror
The company that owns the platform also develops the games and distributes them
When you focus on the steps in the process
29. Which type of violence is most prevalent on television?
Create successful products
Unintentional effects
Verbal violence
Cognitive
30. according to the textbook & which occupation is the most prevalent in the television world?
Immediate
Influences
Small
Medical workers
31. what happens in the media concentration?
Confusing to the audience
Being immersed deeply in a task that they lose track of time and place
Ownership rules are relaxed
Richer
32. When did the innovation stage for interactive media games begin?
Medical workers
People share their work through open web sites
Field independency
1950s
33. The pattern of the population of television characters is ______ the pattern of people in the real world
Relaxing regulations
Concentration & consolidation & centralization
Different from
Desensitization
34. Playing interactive video games & particularly MMORPGs...
Hawaiian word wikiwiki
Confusing to the audience
Can be addictive
Ads making implicit claims that cannot be tested for the truth
35. What is the natural ability to distinguish the singal and the noise in any message?
Emotional
Typical level of risk for an event
Field independency
Discrimination and poverty impacting their lives
36. Values that are reflected in entertainment messages include what?
Real world vs media world
Penetration
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Happiness is found in having things
37. Give an example of the cognitive complexity of content
World of Warcraft & $15 per month & an online game & most successful video game in the world
Print vs tv news
Developmental maturity & knowledge structures & media exposure habits
Concentration
38. In order to become media literate in interactive media & what do we need to establish?
Opportunities vs addictions & goals
Recognize elements of the story
An informed decision
Flow & telescoping
39. What are the two types of responsibilites in advertising?
Institutions & society & individuals
Media concentration
Social and economic
More married women
40. What happens in the media deregulation?
Small
They eliminated the legal barrier to competition across markets
Baseline and fluctuation
Process effects
41. What is our personal locus made up of?
Goals & drives
By medium & society
Flow & telescoping
Motivations & states & degree of identification
42. Long-term effects are ________ to notice than immediate effects.
Antisocial vs prosocial
Harder
Motivations & states & degree of identification
Websites that allow users to add & edit material
43. When a digital game has been designed well & it delivers an experience to players through what?
Flow & telescoping
Small
Shared commons & need for social networking & attraction of advertising support
Vertical and lateral
44. Give an example of the content of messages
Antisocial vs prosocial
Condition audiences for repeat exposures
Telescoping
During an exposure to a particular message
45. What are the two timing factors?
When whole segments of the population are ignored
Flow & telescoping
Media concentration & media deregulation
Immediate and long-term
46. What are the two types of thinking?
Prescription drugs
Relates to the unconscious effects of advertising
CEOs holding a greater concentration of power
Vertical and lateral
47. What are the 3 developmental maturities?
Desensitization
Relaxing regulations
Typical level of risk for an effect
Cognitive & emotional & moral
48. What are the four genres in the formula?
African Americans
Long-term
Confusing to the audience
Drama & comedy & romance & reality series
49. What is localism?
Different from
Media content
Richer
The control of important institutions in the hads of all people
50. when does immediate effects occur?
During an exposure to a particular message
Field independency
Invisible & visible
Opinions & beliefs & and values