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Test your basic knowledge |
Media Literacy
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Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The business trend to consolidate has grown stronger than the government's impulse to...
Localism
Influence of automatic bodily systems & beyond our conscious control
Regulate
More likely to appear in comedies than dramas
2. according to the textbook & which occupation is the most prevalent in the television world?
Stereotypes
Public interest & prevention of monopolies & promoting diversity
Whites
Medical workers
3. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Vertical and lateral
Flow
Public interest & prevention of monopolies & promoting diversity
Can be addictive
4. What are the two types of intelligence?
Intentional
CEOs holding a greater concentration of power
Confusing to the audience
Crysalline and fluid
5. Like media programming companies & advertising agencies are also...
Concentrated
Conflict
Media content
Sex & violence & language & sexual orientation
6. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?
More likely to appear in comedies than dramas
Psychological & emotional & cognitive
Telescoping
Cultivation & reinforcement
7. What happens in the media deregulation?
Determines a person's media exposure habits
Wikis
Create successful products
They eliminated the legal barrier to competition across markets
8. What was the first form of media games?
Websites that allow users to add & edit material
When game developers market their game code to other game developers
Field independency
Arcade games
9. In tv & gays are what?
Advertisers manipulating us into buying things we don't need
More likely to appear in comedies than dramas
A digital game player's focus on steps in the process
Long-term
10. The intended effects of ads include what?
Easily noticable
Establish awareness of products & existence of products
Displacement of other activities
Conglomerate
11. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Drama & comedy & romance & reality series
Confusing to the audience
Emotional
Conglomerate
12. In order to appeal to audiences & most stories begin with what?
Positive because they are easy for viewers to recognize
They are interactive
Conflict
Largest amount of knowledge
13. What do interactive games have the power to do?
Richer
Penetration
Shared commons & need for social connection & & attraction of advertisers
Condition audiences for repeat exposures
14. What are the four cognitive abilities?
The typical level of risk for an effect
Social and economic
Field independency & type of intelligence & type of thinking & conceptual differentiation
Recognize elements of the story
15. Where does the term wiki come from?
Displacement of other activities
Media and personal
More likely to appear in comedies than dramas
Hawaiian word wikiwiki
16. When creating a new tv series & producers must work around various constraints. What are some constraints?
To compare the tragic characters & make the audience feel better
The creation & formulas & & the social values of consumers
Conservative
1950s
17. What are the two types of media effects?
Goals & drives
Motivations & states & degree of identification
Temporary
Manifest and process
18. What is an effect that happens during exposure to the media messages?
6
Media concentration
Immediate
Promotes
19. When did the innovation stage for interactive media games begin?
1950s
World of Warcraft & $15 per month & an online game & most successful video game in the world
Displacement of other activities
Medical workers
20. What are examples of baseline factors?
Developmental maturity & knowledge structures & media exposure habits
Create successful products
Concentrated
Immediate
21. What are characteristics that have shaped the development of interactive media?
Viacom & CBS
Shared commons & need for social connection & & attraction of advertisers
Action must build up
Shared commons & need for social contact & attraction of advertisers
22. What are the six baseline influencing factors?
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
High paid
Focus on steps in the process
Richer
23. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Emotional
The control of important institutions in the hads of all people
Intentional
24. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Male
Easily noticable
Regulate
25. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?
Emotional
Print vs tv news
Flow & telescoping
The creation & formulas & & the social values of consumers
26. What percent of a typical newspaper is advertising?
Cognitive & emotional & moral
Crysalline and fluid
60%
Localism
27. Many media effects are...
Factual and social
Intentional
Confusing to the audience
Field independency
28. What are the six main criticisms of advertising?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Developmental maturity & knowledge structures & media exposure habits
Unintentional effects
Small
29. What are the two types of media effects?
Opportunities vs addictions & goals
Manifest and process
Different from
The company that owns the platform also develops the games and distributes them
30. Over time & the government has been _______________ with regard to who controls the media
Wikis
Small
Hawaiian word wikiwiki
Relaxing regulations
31. What are the 3 media factors in fluctuation?
Process effects
Print vs tv news
Telescoping
Content of messages & context of portrayals & cognitive complexity of content
32. What are the two types of factors in fluctuation?
Media and personal
By medium & society
When game developers market their game code to other game developers
Physiological
33. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?
Cognitive
Conglomerate
Conceptual differentiation
Manifest and process
34. What does MMORPG stand for?
Fluid intelligence
65+ years of age
Efficiency
Massively Multiplayer Online Role Playing Game
35. Describe manifest effects?
Fluid intelligence
Localism and efficiency
Easily noticable
People share their work through open web sites
36. What is the way people group and classify things?
Try to solve the plot
Relates to the unconscious effects of advertising
Conceptual differentiation
Sex & violence & language & sexual orientation
37. What is efficiency?
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38. What do media exposure habits focus its attention on?
Confusing to the audience
Manifest and process
Developmental maturity & knowledge structures & media exposure habits
Media and messages
39. Many media effects are...
Cognitive
Intentional
Establish awareness of products & existence of products
CEOs holding a greater concentration of power
40. What is action/horror?
Opportunities vs addictions & goals
People share their work through open web sites
Stereotypes
Good vs evil
41. The three forces that have shaped the development of the interactive mass media
Happiness is found in having things
Shared commons & need for social networking & attraction of advertising support
State
Concentration & consolidation & centralization
42. ______ are the influences we experience constantly from our exposure to media messages?
Happiness is found in having things
Process effects
Relates to the unconscious effects of advertising
World of Warcraft & $15 per month & an online game & most successful video game in the world
43. Describe fluctuation effects.
Physiological
Process effects
Ownership rules are relaxed
Temporary
44. What are the three parts of efficiency?
Cultivation & reinforcement
Developmental maturity & knowledge structures & media exposure habits
Opportunities vs addictions & goals
Concentration & consolidation & centralization
45. What are the 3 subgenres of drama?
Try to solve the plot
Tragedy & mystery & action/horror
Explorers & socializers & achievers & controllers
Flow & telescoping
46. Although African Americans are represented on television & portrayals rarely include....
Discrimination and poverty impacting their lives
Prescription drugs
Good vs evil
Horizontal & vertical & conglomerate
47. What are the 3 media factors in fluctuation?
To compare the tragic characters & make the audience feel better
Content of messages & context of portrayals & cognitive complexity of content
1980s & 1990s
Penetration
48. What are the four controversial content elements?
Positive because they are easy for viewers to recognize
High paid
Individuals and society
Sex & violence & language & sexual orientation
49. what happens in the media concentration?
Many companies
State
Ownership rules are relaxed
Vertical and lateral
50. Over time & the government has been _______________ with regard to who controls the media
Create successful products
Relaxing regulations
Wikis
Dramas and situation comedies
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