Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What age is more represented on tv?






2. Describe product claims?






3. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






4. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






5. Explain localism






6. What is the natural ability to distinguish the singal and the noise in any message?






7. The video industry has 'a good deal of vertical integration'. What does this mean?






8. Describe manifest effects?






9. the two most dominant genres in prime-time television from the 1970s-1990s were what?






10. What is localism?






11. What is a belief that control of important institutions should be in the hands of many through decentralization?






12. What is the long-term emotional effect?






13. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






14. Many media effects are...






15. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






16. The intended effects of ads include what?






17. What percentage of video games earn a profit?






18. What are the 3 subgenres of drama?






19. Consumers use the formula to do what?






20. Like other media & the internet is now mature enough to suffer from...






21. When a digital game has been designed well & it delivers an experience to players through what?






22. When a media company buys a combination of other media or non media businesses & This is what type of concentration?






23. Every day & our baseline of media effects what?






24. Which type of violence is most prevalent on television?






25. Creators use the formula to do what?






26. Over time & the government has been _______________ with regard to who controls the media






27. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






28. What did the Communications Act of 1934 require?






29. What do megamergers result in?






30. What is telescoping?






31. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?






32. What does a cognitive-effect means?






33. What was significant about the Communications Act 1934?


34. _______________ frequently occur when you are in a state of automaticity.






35. interactive media games are In what stage of development?






36. when does immediate effects occur?






37. What are the six baseline influencing factors?






38. What are the 3 media factors in fluctuation?






39. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






40. when one media company buys smaller companies of the same type & what type of concentration is this?






41. Like media programming companies & advertising agencies are also...






42. What are the three parts of efficiency?






43. When did the innovation stage for interactive media games begin?






44. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






45. What was significant about the Communications Act 1934?


46. Media ___________ in the same way other institutions do & such as parents & friends & education & or religion.






47. What is the ability to memorize facts?






48. What are the two major effects from the telecommunications competition & deregulation act of 1996?






49. What two types of information is cognitive made up of?






50. When does visible stereotyping occur?