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Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The intended effects of ads include what?






2. What does the personal locus do?

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3. what happens in the media concentration?






4. What ethnicity is overrepresented on tv?






5. What is the most prevalent media effect?






6. What are the four cognitive abilities?






7. What is a mystery?






8. What is the ability to be creative?






9. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products






10. Although African Americans are represented on television & portrayals rarely include....






11. The video industry has 'a good deal of vertical integration'. What does this mean?






12. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






13. What are the six main criticisms of advertising?






14. What are the two types of thinking?






15. What are the 3 developmental maturities?






16. The number of ads for _______________ increases each year






17. The internet is considered a viral spiral because it _________ innovation due to its network structure






18. Every day & our baseline of media effects what?






19. What is the natural ability to distinguish the singal and the noise in any message?






20. People who have a ________________ have more awareness of the effects process






21. interactive media games are In what stage of development?






22. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






23. What is WOW?






24. The media can have long and short term effects on what?






25. Like media programming companies & advertising agencies are also...






26. Issues of concern regarding merger activity includes what?






27. the rationale for regulation in broadcasting is based on what?






28. A macro-type media effect refers to what?






29. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?






30. Concentration & consolidation & and centralization challenges and potentially retrains the ethnic of...






31. What are the three elements to a general story formula?






32. What did the Communications Act of 1934 require?






33. What are the four types of niche audiences?






34. Where does the term wiki come from?






35. What are the two major effects from the telecommunications competition & deregulation act of 1996?






36. What are the two long-term attitudinal effects?






37. What are the three parts of efficiency?






38. What does attitudinal effects create and shape?






39. What do media exposure habits focus its attention on?






40. What are the 3 subgenres of drama?






41. Long-term effects are ________ to notice than immediate effects.






42. Who does marketing target?






43. What are the two types of thinking?






44. The pattern of the population of television characters is ______ the pattern of people in the real world






45. In what 6 ways is advertising deceptive?






46. Describe manifest effects?






47. What must happen during television before commercial break?






48. What is the middleware market?






49. Values that are reflected in entertainment messages include what?






50. what types of audiences have marketers of digital games identified as?