Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Long-term effects are ________ to notice than immediate effects.






2. What percent of a typical newspaper is advertising?






3. People with the ___________________ learn the most from the media






4. What is the middleware market?






5. What are the four controversial content elements?






6. if you ever watch a newscast and come away with helpful information & you are experiencing what type of effect?






7. In what 6 ways is advertising deceptive?






8. The internet is considered a viral spiral because it _________ innovation due to its network structure






9. Explain localism






10. What does the personal locus do?

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11. The media can have long and short term effects on what?






12. Issues of concern regarding merger activity includes what?






13. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?






14. to end up at the top of a Google search & a website must what?






15. Example: after Dennis went to see a movie about The Holocaust & he became very sad about how inhumane man can be. What is this an example of?






16. What are the six main criticisms of advertising?






17. When creating a new tv series & producers must work around various constraints. What are some constraints?






18. the rationale for regulation in broadcasting is based on what?






19. _______________ frequently occur when you are in a state of automaticity.






20. What was the biggest deal between any two media companies?






21. What are the three parts of efficiency?






22. In the formula & What are the 2 constraints?






23. What do interactive games have the power to do?






24. What does the term telescoping refer to?

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25. What is our personal locus made up of?






26. When does invisible stereotyping occur?






27. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character






28. Unintentional effects often occur when we are in a state of...






29. What was it when ownership rules were relaxed?






30. When a digital game has been designed well & it delivers an experience to players through what?






31. What is a baseline effect?






32. What marital status is more represented on tv?






33. What is the long-term behavioral effect?






34. The pattern of the population of television characters is ______ the pattern of people in the real world






35. In what way (s) does advertising make us too materialistic?






36. There is a trend of ______________ of ownership in the media






37. What was the first form of media games?






38. There is a trend of ______________ of ownership in the media






39. In the formula & What are the 2 constraints?






40. Where does the term wiki come from?






41. What age is more represented on tv?






42. When a digital game has been designed well & it delivers an experience to players through what?






43. What is efficiency?

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44. In what way (s) does advertising make us too materialistic?






45. What does MMORPG stand for?






46. when does immediate effects occur?






47. Give an example of the cognitive complexity of content






48. What are the three parts of efficiency?






49. Name the two types of process effects?






50. what three forces shape the development of interactive media?