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Test your basic knowledge |
Media Literacy
Start Test
Study First
Subjects
:
literacy
,
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. what three forces shape the development of interactive media?
Advertisers manipulating us into buying things we don't need
Shared commons & need for social contact & attraction of advertisers
Establish awareness of products & existence of products
Positive because they are easy for viewers to recognize
2. What do media exposure habits focus its attention on?
65+ years of age
Cognitive & emotional & moral
Media and messages
Temporary
3. What socioeconomic status is more represented?
60%
They are interactive
Richer
Content of messages & context of portrayals & cognitive complexity of content
4. What are the two types of responsibilites in advertising?
Social and economic
Process effects
Condition audiences for repeat exposures
Manifest and process
5. what type of health patterns are there?
Websites that allow users to add & edit material
Institutions
Prescription drugs
Deceptive
6. Your _______ when you consume media content can alter your perception of and reaction to the content?
State of mind & motivation & & degree of identification
Immediate
Motivations & states & degree of identification
State
7. What best reflects the effects the media has on us?
Cognitive
Always occurring
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Localism and efficiency
8. What is the ability to be creative?
Ownership rules are relaxed
Process effects
Manifest effect
Fluid intelligence
9. when one media company buys smaller companies of the same type & what type of concentration is this?
Horizontal
Antisocial vs prosocial
Fluid intelligence
Media concentration & media deregulation
10. What are the 3 developmental maturities?
Cognitive & emotional & moral
Simplistic and objectionable ways
Media concentration & media deregulation
Governed by the FCC & includes racial slurs & includes gender slurs & can lead to severe and immediate consequences
11. what three forces shape the development of interactive media?
People share their work through open web sites
Temporary
Can be addictive
Shared commons & need for social contact & attraction of advertisers
12. What is the middleware market?
When game developers market their game code to other game developers
Conceptual differentiation
Being immersed deeply in a task that they lose track of time and place
Developmental maturity & knowledge structures & media exposure habits
13. What is Web 2.0?
More likely to appear in comedies than dramas
Baseline and fluctuation
Cognitive
People share their work through open web sites
14. What does attitudinal effects create and shape?
Conceptual differentiation
Advertisers manipulating us into buying things we don't need
Localism
Opinions & beliefs & and values
15. What is the natural ability to distinguish the signal and the noise in any message?
People share their work through open web sites
Field independency
Institutions
Macro-level effects
16. Describe manifest effects?
Easily noticable
The typical level of risk for an effect
1980s & 1990s
Factual and social
17. What do interactive games have the power to do?
Institutions
Happiness is found in having things
A temporary effect
Condition audiences for repeat exposures
18. the two most dominant genres in prime-time television from the 1970s-1990s were what?
People have control and control is decentralized
Shared commons & need for social contact & attraction of advertisers
Immediate and long-term
Dramas and situation comedies
19. When does visible stereotyping occur?
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Simplistic and objectionable ways
Conceptual differentiation
A temporary effect
20. What are the three parts of efficiency?
Text & television
Influences
Concentration & consolidation & centralization
Attitudinal
21. If you cry during a film & you are experiencing what type of effect?
Emotional
Developmental maturity & knowledge structures & media exposure habits
Concentration
The company that owns the platform also develops the games and distributes them
22. Every day & our baseline of media effects what?
Cognitive & emotional & moral
World of Warcraft & $15 per month & an online game & most successful video game in the world
Can be at risk & shaped by media & own life factors
Being immersed so deeply into a task so they lose track of all time and place
23. In order to appeal to audiences & most stories begin with what?
African Americans
Conflict
Concentration & consolidation & centralization
Required broadcasters to serve the public's interest & convenience & & necessity
24. What are the four cognitive abilities?
Massively Multiplayer Online Role Playing Game
Antisocial vs prosocial
Psychological & emotional & cognitive
Field independency & type of intelligence & type of thinking & conceptual differentiation
25. What is telescoping?
When you focus on the steps in the process
Efficiency
Cognitive
Manifest effect
26. Explain localism
Penetration
People have control and control is decentralized
More married women
Federal Communications Commission
27. A macro-type media effect refers to what?
Viacom & CBS
Physiological
Individuals and society
Institutions
28. What occupation is more represented on tv?
Developmental maturity & knowledge structures & media exposure habits
High paid
Manifest and process
1980s & 1990s
29. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?
Field independency & type of intelligence & type of thinking & conceptual differentation
Typical level of risk for an effect
Attitudinal
They are interactive
30. the rationale for regulation in broadcasting is based on what?
Influence of automatic bodily systems & beyond our conscious control
An informed decision
Public interest & prevention of monopolies & promoting diversity
Tragedy & mystery & action/horror
31. What does the term telescoping refer to?
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32. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?
Vertical
Emotional
Advertisers manipulating us into buying things we don't need
Ads making implicit claims that cannot be tested for the truth
33. What was the first form of media games?
Shared commons & need for social networking & attraction of advertising support
Goals & drives
Typical level of risk for an effect
Arcade games
34. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
60%
Conglomerate
Real world vs media world
Advertisers manipulating us into buying things we don't need
35. The intended effects of ads include what?
Try to solve the plot
Media content
Establish awareness of products & existence of products
Media concentration & media deregulation
36. What does attitudinal effects create and shape?
Opinions & beliefs & and values
Immediate
Recognize elements of the story
Relates to the unconscious effects of advertising
37. The number of ads for _______________ increases each year
Manifest and process
Conglomerate
Prescription drugs
Hawaiian word wikiwiki
38. What is the ability to memorize facts?
They are interactive
Crystalline intelligence
Institutions & society & individuals
Typical level of risk for an event
39. What is a wiki?
They are interactive
Being immersed deeply in a task that they lose track of time and place
Websites that allow users to add & edit material
Print vs tv news
40. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
Localism and efficiency
65+ years of age
An attitudinal-type effect
Concentration
41. What is the middleware market?
When game developers market their game code to other game developers
Cultivation & reinforcement
The typical level of risk for an effect
Relates to the unconscious effects of advertising
42. What are the four genres in the formula?
Being immersed deeply in a task that they lose track of time and place
Horizontal
Drama & comedy & romance & reality series
Vertical
43. The video industry has 'a good deal of vertical integration'. What does this mean?
Relaxing regulations
Real world vs media world
Cognitive & emotional & moral
The company that owns the platform also develops the games and distributes them
44. What are the two types of media effects?
Manifest and process
A digital game player's focus on steps in the process
Long-term
Antisocial vs prosocial
45. What was it when ownership rules were relaxed?
Tragedy & mystery & action/horror
To compare the tragic characters & make the audience feel better
Media concentration
Deregulation & change in content & lack of access
46. What are the four genres in the formula?
Antisocial vs prosocial
Niche audiences
Drama & comedy & romance & reality series
Hawaiian word wikiwiki
47. When people 'blame the media' for causing a tragic event & they are not taking into account all the factors that influence behavior and are not making...
Influences
CEOs holding a greater concentration of power
An informed decision
Wikis
48. What is action/horror?
We keep asking for more products
Stereotypes
Can be at risk & shaped by media & own life factors
Good vs evil
49. What are the four types of niche audiences?
Flow
Conflict & climax & resolution
Explorers & socializers & achievers & controllers
An informed decision
50. What are the 3 subgenres of drama?
Strong personal locus
Conglomerate
Tragedy & mystery & action/horror
Fluid intelligence