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Media Literacy

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
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This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. the two most dominant genres in prime-time television from the 1970s-1990s were what?

2. Media ownership has big impact on...

3. What are the three types of concentration?

4. What socioeconomic status is more represented?

5. What is telescoping?

6. When one media company buys companies that are buyers or suppliers to create integration in the production and distribution of messages & what type of concentration is this?

7. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?

8. What are the 3 media factors in fluctuation?

9. What percent of a typical newspaper is advertising?

10. What is action/horror?

11. Give an example of the content of messages

12. What is our personal locus made up of?

13. What is subliminal advertising

14. Example: Jacob played a video game of crime life. He then joined a gang and pulled a knife on a police officer. What is this an example of?

15. _______________ frequently occur when you are in a state of automaticity.

16. Media ownership has big impact on...

17. to end up at the top of a Google search & a website must what?

18. When did megamergers become popular?

19. When a digital game has been designed well & it delivers an experience to players through what?

20. What marital status is more represented on tv?

21. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?

22. What are the two competing values?

23. example: when Ryan listened to patriotic music & he got shivers up his spine. This is an example of what?

24. What is localism?

25. What are characteristics that have shaped the development of interactive media?

26. What was significant about the Communications Act 1934?

27. Popular criticism about advertising includes what?

28. What is localism?

29. Which type of violence is most prevalent on television?

30. Example: Chris read a book about an incredible romance. the characters were beautiful & they never fought & and the weather was always perfect. after reading the book & chris's romantic relationship seemed lousy. What is this an example of?

31. When a digital game has been designed well & it delivers an experience to players through what?

32. When creating a new tv series & producers must work around various constraints. What are some constraints?

33. What do media exposure habits focus its attention on?

34. Describe manifest effects?

35. What are some fluctuation factors?

36. according to the textbook & _____ are more likely to be represented in the television world than the real world.

37. to end up at the top of a Google search & a website must what?

38. What eliminated the legal barrier to competition across markets?

39. A macro-type media effect refers to what?

40. When did the innovation stage for interactive media games begin?

41. When does visible stereotyping occur?

42. The media can have long and short term effects on what?

43. 'Bad' language in the media is what?

44. Every day & our baseline of media effects what?

45. What are the two types of intelligence?

46. What are the six main criticisms of advertising?

47. There is a trend of ______________ of ownership in the media

48. What ethnicity is overrepresented on tv?

49. Long-term effects are ________ to notice than immediate effects.

50. Describe fluctuation effects.