Test your basic knowledge |

Media Literacy

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumers use the formula to do what?






2. ______ are the influences we experience constantly from our exposure to media messages?






3. What does attitudinal effects create and shape?






4. according to the textbook & _____ are more likely to be represented in the television world than the real world.






5. What ethnicity is overrepresented on tv?






6. The pattern of the population of television characters is ______ the pattern of people in the real world






7. What are the two types of responsibilites in advertising?






8. What are the 3 subgenres of drama?






9. Although African Americans are represented on television & portrayals rarely include....






10. What is an effect that happens during exposure to the media messages?






11. What is a wiki?






12. What is the long-term emotional effect?






13. ________ are beneficial because they allow for the creation of collective knowledge






14. What are examples of baseline factors?






15. When did megamergers become popular?






16. What is the middleware market?






17. In the formula & What are the 2 constraints?






18. What are the two major effects from the telecommunications competition & deregulation act of 1996?






19. What are the two types of media effects?






20. What is the long-term behavioral effect?






21. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






22. What is Web 2.0?






23. What is a wiki?






24. What best reflects the effects the media has on us?






25. Who does marketing target?






26. What is flow?






27. What does MMORPG stand for?






28. You are asked to serve on a jury for a civil trial. because you have been watching CSI for years & you are thrilled to get to be a part of the trial. during the trial & there is no DNA evidence & like you expected there to be that convinces you of th






29. If you watch an action packed movie and your heart races & you are experiencing what type of emotion?






30. What are characteristics that have shaped the development of interactive media?






31. What is telescoping?






32. Unintentional effects often occur when we are in a state of...






33. It is clear that the media is completely controlled by what?






34. What is efficiency?

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35. What is a belief that control of important institutions should be in the hands of many through decentralization?






36. Every day & our baseline of media effects what?






37. After regularly consuming media & if you believe that the world is a mean place & you are experiencing what type of effect?






38. What are the four genres in the formula?






39. What is the most prevalent media effect?






40. Media ownership has big impact on...






41. What is it called when a digital game player is focused on steps in a process to a greater accomplishment?






42. Describe fluctuation effects.






43. What occupation is more represented on tv?






44. When a digital game has been designed well & it delivers an experience to players through what?






45. What is fluctuation effect?






46. to end up at the top of a Google search & a website must what?






47. The media can have long and short term effects on what?






48. What are the four types of niche audiences?






49. What are the 3 developmental maturities?






50. In tv & gays are what?