Test your basic knowledge |

Media Literacy

Subjects : literacy, journalism-and-media

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Who does marketing target?
Being immersed deeply in a task that they lose track of time and place
Field independency & type of intelligence & type of thinking & conceptual differentation
Niche audiences
The creation & formulas & & the social values of consumers

2. Give an example of the content of messages
Manipulates us into buying unnecessary items & makes us too materialistic & deceptive & manipulates us through subliminal advertising & excessive & perpetuates stereotypes
Antisocial vs prosocial
Fluid intelligence
Conglomerate

3. What is tragedy used for?
Individuals and society
Vertical and lateral
Penetration
To compare the tragic characters & make the audience feel better

4. ________________ are used in entertainment content because it is a way for audience members to access information quickly when introduced to a character
Niche audiences
Intentional
Stereotypes
Tragedy & mystery & action/horror

5. When does visible stereotyping occur?
Individuals and society
Cognitive
Easily noticable
Simplistic and objectionable ways

6. The pattern of the population of television characters is ______ the pattern of people in the real world
Field independency
Websites that allow users to add & edit material
Goals & drives
Different from

7. What are stereotypes on tv?
Toilets & schools & video games & etc.
Media deregulation
Positive because they are easy for viewers to recognize
1950s

8. When does a digital game player get deeply immersed in the game and loses all track of time and place?
Localism
Harder
Temporary
Flow

9. Every day & our baseline of media effects what?
Being immersed so deeply into a task so they lose track of all time and place
Can be at risk & shaped by media & own life factors
Explorers & socializers & achievers & controllers
Concentration & consolidation & centralization

10. the rationale for regulation in broadcasting is based on what?
Positive because they are easy for viewers to recognize
Antisocial vs prosocial
Developmental maturities & cognitive abilities & knowledge structures & sociological factors & lifestyle & personal locus & media exposure habits
Public interest & prevention of monopolies & promoting diversity

11. What are the two types of intelligence?
During an exposure to a particular message
Crystalline & fluid
Field independency
3%

12. what force competes against the ethnic of localism?
Efficiency
Flow & telescoping
The creation & formulas & & the social values of consumers
Individuals and society

13. The pattern of the population of television characters is ______ the pattern of people in the real world
Deceptive
Different from
Localism and efficiency
Ads making implicit claims that cannot be tested for the truth

14. on television & three-quarters of all characters are between the ages of 20 and 50. which age group is the most imbalanced in terms of representation on television?
65+ years of age
Unintentional effects
Displacement of other activities
Federal Communications Commission

15. Describe fluctuation effects.
Temporary
60%
Easily noticable
Being immersed deeply in a task that they lose track of time and place

16. What are the two types of intelligence?
Prescription drugs
Dramas and situation comedies
Crystalline & fluid
Opinions & beliefs & and values

17. What are the 3 media factors in fluctuation?
The creation & formulas & & the social values of consumers
Conflict & climax & resolution
Media deregulation
Content of messages & context of portrayals & cognitive complexity of content

18. What does a cognitive-effect means?
When you focus on the steps in the process
The media can provide us with information
Being immersed deeply in a task that they lose track of time and place
When game developers market their game code to other game developers

19. What do megamergers result in?
CEOs holding a greater concentration of power
Pseudo-claims & comparison with unidentified other & comparison of product to its earlier form & irrelevant comparisons & pseudo-survey & juxtaposition
Desensitization
Immediate and long-term

20. When a media company buys a combination of other media or non media businesses & This is what type of concentration?
Penetration
Conglomerate
Media deregulation
Field independency & type of intelligence & type of thinking & conceptual differentiation

21. to end up at the top of a Google search & a website must what?
Unintentional effects
Largest amount of knowledge
60%
Pay for placement

22. What is a physiological effect?
Long-term
Condition audiences for repeat exposures
Institutions & society & individuals
Influence of automatic bodily systems & beyond our conscious control

23. What does the personal locus do?

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24. What is WOW?
Wikis
World of Warcraft & $15 per month & an online game & most successful video game in the world
Deregulation & change in content & lack of access
Being immersed deeply in a task that they lose track of time and place

25. What is baseline effects?
Typical level of risk for an effect
To compare the tragic characters & make the audience feel better
Recognize elements of the story
CEOs holding a greater concentration of power

26. What marital status is more represented on tv?
The media can provide us with information
More married women
Crysalline and fluid
Conflict & climax & resolution

27. What ethnicity is overrepresented on tv?
Confusing to the audience
Whites
Happiness is found in having things
Positive because they are easy for viewers to recognize

28. what types of audiences have marketers of digital games identified as?
Explorers & socializers & achievers & controllers
Wikis
Can be addictive
The control of important institutions in the hads of all people

29. what 2 major effects did the telecommunications competition and deregulation act of 1996 have?
Physiological
Ownership rules are relaxed
Media concentration & media deregulation
High paid

30. In the formula & What are the 2 constraints?
A digital game player's focus on steps in the process
3%
During an exposure to a particular message
By medium & society

31. Issues of concern regarding merger activity includes what?
Typical level of risk for an event
Positive because they are easy for viewers to recognize
Deregulation & change in content & lack of access
Wikis

32. What is Web 2.0?
They are interactive
When fewer people control the media& there's a narrow range of voices
Always occurring
People share their work through open web sites

33. What marital status is more represented on tv?
Shared commons & need for social contact & attraction of advertisers
Largest amount of knowledge
Ownership rules are relaxed
More married women

34. What is the natural ability to distinguish the singal and the noise in any message?
The media can provide us with information
Field independency
Stereotypes
Simplistic and objectionable ways

35. What are the two types of thinking?
Male
African Americans
Vertical and lateral
Discrimination and poverty impacting their lives

36. What socioeconomic status is more represented?
Richer
They eliminated the legal barrier to competition across markets
Determines a person's media exposure habits
State

37. what force competes against the ethnic of localism?
Prescription drugs
Efficiency
Verbal violence
An informed decision

38. As advertising agencies become more concentrated & they become more interested in working with a ______ variety of companies and products
Psychological & emotional & cognitive
Pay for placement
Discrimination and poverty impacting their lives
Small

39. What is the way people group and classify things?
Institutions
Penetration
High paid
Conceptual differentiation

40. The number of ads for _______________ increases each year
Confusing to the audience
Prescription drugs
Desensitization
Establish awareness of products & existence of products

41. What is efficiency?

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42. the rationale for regulation in broadcasting is based on what?
Recognize elements of the story
Largest amount of knowledge
Public interest & prevention of monopolies & promoting diversity
State

43. What is fluctuation effect?
Small
Being immersed deeply in a task that they lose track of time and place
Print vs tv news
A temporary effect

44. Popular criticism about advertising includes what?

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45. What government organization monitors tv and radio programming to determine if it is obscene or not?
Sex & violence & language & sexual orientation
Federal Communications Commission
Text & television
Required broadcasters to serve the public's interest & convenience & & necessity

46. What is the natural ability to distinguish the singal and the noise in any message?
Field independency
Individuals and society
Invisible & visible
Print vs tv news

47. The three forces that have shaped the development of the interactive mass media
Shared commons & need for social networking & attraction of advertising support
Cognitive
Harder
More married women

48. What was the biggest deal between any two media companies?
Emotional
Fluid intelligence
Concentration & consolidation & centralization
Viacom & CBS

49. What are the two main components in the demographics pattern?
High paid
Real world vs media world
Opinions & beliefs & and values
Macro-level effects

50. When did megamergers become popular?
Content of messages & context of portrayals & cognitive complexity of content
Factual and social
1980s & 1990s
Younger age