Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






2. The delivery of radio over the internet directly to individual listeners.






3. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






4. Aiming media content or consumer products at smaller - more specific audience.






5. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






6. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






7. A style of media with a distinctive style.






8. 1962 Law Requiring all TV sets import to manufacture in the U.S.






9. The first film production companies.






10. Relaxation of ownership and other rules for radio and television.






11. Sale of radio or television content to stations on a market-by-market basis.






12. Early weekly British Publication that carried ads.






13. Total sale of broadcast airtime.






14. The increase in ownership or media outlet.






15. A consumer magazine published by a retail business for readers with similar interests.






16. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






17. Ads showing up in nontraditional settings.






18. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






19. Suburban or regional versions of metropolitan newspaper.






20. A telecommunication company required to carry messages.






21. The culture that seems to hold sway with the majority of people.






22. Ads to correct deceptive advertising.






23. Recording of one artists music by another.






24. Music custom selected by a disc jockey.






25. Sponsor-financing of movies to advance a manufactures product.






26. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






27. Percentage of a markers total population that is reached by a piece of broadcast programming.






28. Aiming media content at smaller - homogenous audience.






29. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






30. Ownership of different media companies concentrated in fewer fewer hands.






31. Process of creating shared meaning between the mass and audience.






32. Movies produced primarily for initial exhibition on theater screens.






33. Lumiere brothers device that both photographed and projected action.






34. Connecting multiple sets of single location or building to a single - master antenna.






35. Brief video episodes of television on mobile screens.






36. Movies produced with full intention of providing several sequels.






37. Media mainly used in computer networks such as the Internet.






38. File compression software that permits streaming of digital audio and video data.






39. Identifying and granting ownership of a given piece of expression to protect the creators interest.






40. Online magazine.






41. Rating technology.






42. The means of delivering a specific media content.






43. A broadcasting station that aligns itself with a network.






44. The illegal recording and sale of copyrighted material.






45. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






46. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






47. Advertising that the consumer actively accepts.






48. The erosions of traditional distinctive style elements.






49. Media's content and grammar. Style and ability.






50. People considered to be representatives of the target market - review a number of approaches to the campaign.