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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A style of media with a distinctive style.
Genre
Circulation
Open Source Software
Concept Films
2. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Ambient Advertising
Vast Wasteland
MATV
Open Source Software
3. The increase in ownership or media outlet.
Blockbuster Mentality
Blinks
Conglomeration
Podcast
4. In record retailing - albums more than 3 years old.
Blockbuster Mentality
Catalogue Albums
Franchise Films
Forced Exposure
5. The cumulative audience - pepole who listen every 5 minutes.
Psychographic Segmentation
Contextual Advertising
Cume
Cover
6. People considered to be representatives of the target market - review a number of approaches to the campaign.
Unique Selling Proposition
Forced Exposure
Media Literacy
Consumer Juries
7. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Webzine
Genre
Concentration on Ownership
8. The delivery of radio over the internet directly to individual listeners.
Zarred Editions
Ambient Advertising
Web Radio
Sweeps Period
9. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Mass Communication
Newsbooks
Niche Marketing
10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Commuter Papers
Mass Medium
VALS
Concept Films
11. A broadcasting station that aligns itself with a network.
Mass Medium
Shopbills
Affiliates
Brand Magazine
12. 1 second commercials between songs on the radio.
Common Carrier
Circulation
Microcinema
Blinks
13. A medium that carries messages to other people.
Affiliates
Cyber Advertising
Mass Medium
Piracy
14. Movies that can be described in one line.
Concept Films
Playlist
Rating
Contextual Advertising
15. Creating space for creative artists.
Alternative Press
Webzine
Feature Syndicates
Common Carrier
16. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Billings
Webzine
All Channel Legislation
17. Identifying and granting ownership of a given piece of expression to protect the creators interest.
VALS
Banners
Copyright
Rating
18. File compression software that permits streaming of digital audio and video data.
Forced Exposure
Derequlation
MP3
Psychographic Segmentation
19. Ads showing up in nontraditional settings.
360 Marketing
Corrective Advertising
Shopbills
Demographic Segmentation
20. Granting equal carriage over phone and cable lines.
Network Neutrality
Audience Fragmentation
Ambient Advertising
Branding Films
21. Online billboards placed on the side of the webpage.
Skyscrapers
Circulation
Montage
Vast Wasteland
22. Recording of one artists music by another.
Podcast
Advertorial
Off-network
Cover
23. The number of issues of a magazine or newspaper that are sold.
Circulation
Syndication
Ethnic Press
Factory Studios
24. Online messages akin to billboards.
Digital Recording
Webzine
Banners
Ambient Advertising
25. Lumiere brothers device that both photographed and projected action.
Feature Syndicates
Consumer Culture
Cinematography
Personal Peoplemeter
26. Movies produced primarily for initial exhibition on theater screens.
CATV
Dominate Culture / Mainstream
Theatrical Films
Factory Studios
27. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Piracy
Vertical Integration
Dominate Culture / Mainstream
28. Early weekly British Publication that carried ads.
Microcinema
Newsbooks
Engagement
Shopbills
29. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Puffets
Billings
Mass Communication
30. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Ad-Pull Policy
Derequlation
Common Carrier
31. Weekly free pages with local events.
Conglomeration
Unique Selling Proposition
Alternative Press
Cume
32. The ability to comprehand mass communication.
P2P (Peer to peer)
Feature Syndicates
Media Literacy
Blinks
33. A telecommunication company required to carry messages.
Psychographic Segmentation
Affiliates
Dissident Press
Common Carrier
34. Process of creating shared meaning between the mass and audience.
Copyright
Personal Peoplemeter
Mass Communication
Streaming
35. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Permission Marketing
Catalogue Albums
Contextual Advertising
36. Film making using high tech cameras and digital filming.
Culture
Permission Marketing
Microcinema
Corporate Independent Studios
37. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Commuter Papers
VALS
Culture
Franchise Films
38. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Open Source Software
Contextual Advertising
Microcinema
Engagement
39. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Cinematography
Advertorial
Theatrical Films
40. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Corrective Advertising
Digital Recording
Syndication
Consumer Culture
41. Connecting multiple sets of single location or building to a single - master antenna.
Commuter Papers
CATV
Rating
MATV
42. Media mainly used in computer networks such as the Internet.
Clear time
Corrective Advertising
Demographic Segmentation
Network
43. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Dominate Culture / Mainstream
Permission Marketing
Genre
44. When local affiliates carry a network's program.
Ad-Pull Policy
Clear time
Blockbuster Mentality
Average Quarter-Hour
45. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
360 Marketing
Psychographic Segmentation
Shopbills
Forced Exposure
46. Aiming broadcasting at a smaller audience.
Cyber Advertising
Commuter Papers
Genre
Narrow Casting
47. Measuring the effectiveness of advertising messages by showing them to consumers.
Microcinema
Ad-Pull Policy
Copy Testing
Engagement
48. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Platform
Network (broadcasting)
Podcast
Vast Wasteland
49. Tying two seperate but related shots in such a way that take new meaning.
Montage
Off-network
Zarred Editions
Production Values
50. Aiming media content at smaller - homogenous audience.
Mass Medium
Niche Marketing
Contextual Advertising
Branding Films
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