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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recreation on television news of some event that is believed to have happened of which could have happened.






2. Granting equal carriage over phone and cable lines.






3. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






4. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






5. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






6. Sponsor-financing of movies to advance a manufactures product.






7. A broadcasting station that aligns itself with a network.






8. Aiming media content or consumer products at smaller - more specific audience.






9. When local affiliates carry a network's program.






10. The delivery of radio over the internet directly to individual listeners.






11. 1962 Law Requiring all TV sets import to manufacture in the U.S.






12. Weekly free pages with local events.






13. The cumulative audience - pepole who listen every 5 minutes.






14. File compression software that permits streaming of digital audio and video data.






15. The illegal recording and sale of copyrighted material.






16. 1 second commercials between songs on the radio.






17. Recording of one artists music by another.






18. Music custom selected by a disc jockey.






19. Connecting multiple sets of single location or building to a single - master antenna.






20. Advertising that the consumer actively accepts.






21. Ads showing up in nontraditional settings.






22. Measuring the effectiveness of advertising messages by showing them to consumers.






23. Demand by a advertiser to review an article with the threat of being pulled out - if not.






24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






25. Recording and downloading of audio files stored on servers.






26. The number of issues of a magazine or newspaper that are sold.






27. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






28. In record retailing - albums more than 3 years old.






29. Early weekly British Publication that carried ads.






30. The culture that seems to hold sway with the majority of people.






31. Movies that can be described in one line.






32. Attractive - artful business cards use by early British people to promote themselves.






33. Online magazine.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






36. Aiming broadcasting at a smaller audience.






37. Identifying and granting ownership of a given piece of expression to protect the creators interest.






38. People considered to be representatives of the target market - review a number of approaches to the campaign.






39. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






40. Involves the sale of a program that was originally run on network television: a rerun.






41. Aiming media content at smaller - homogenous audience.






42. A telecommunication company required to carry messages.






43. Ownership of different media companies concentrated in fewer fewer hands.






44. Placing ads in public places such as store floors - at gas pumps - in bathroom.






45. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






46. How many people listening every 15 minutes.






47. Relaxation of ownership and other rules for radio and television.






48. Tying two seperate but related shots in such a way that take new meaning.






49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






50. Audience for specific media content becoming smaller and increasingly homogeneous.







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Can you answer 50 questions in 15 minutes?


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