Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Weekly free pages with local events.






2. Aiming broadcasting at a smaller audience.






3. Measuring the effectiveness of advertising messages by showing them to consumers.






4. Percentage of a markers total population that is reached by a piece of broadcast programming.






5. Brief video episodes of television on mobile screens.






6. 1962 Law Requiring all TV sets import to manufacture in the U.S.






7. Process of creating shared meaning between the mass and audience.






8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






9. The first film production companies.






10. Media mainly used in computer networks such as the Internet.






11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






12. In record retailing - albums more than 3 years old.






13. Movies that can be described in one line.






14. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






15. A style of media with a distinctive style.






16. Aiming media content or consumer products at smaller - more specific audience.






17. Outmoded name for early cable television.






18. Online magazine.






19. Placement of commercials on various online sites.






20. Suburban or regional versions of metropolitan newspaper.






21. Recreation on television news of some event that is believed to have happened of which could have happened.






22. Advertising that the consumer actively accepts.






23. The means of delivering a specific media content.






24. Relaxation of ownership and other rules for radio and television.






25. Lumiere brothers device that both photographed and projected action.






26. Aiming media content at smaller - homogenous audience.






27. The culture that seems to hold sway with the majority of people.






28. Movies produced with full intention of providing several sequels.






29. Identifying and granting ownership of a given piece of expression to protect the creators interest.






30. Audience for specific media content becoming smaller and increasingly homogeneous.






31. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






32. Attractive - artful business cards use by early British people to promote themselves.






33. Sponsor-financing of movies to advance a manufactures product.






34. The simultaneous downloading and accessing of digital audio or video data.






35. Film making using high tech cameras and digital filming.






36. Tying two seperate but related shots in such a way that take new meaning.






37. People considered to be representatives of the target market - review a number of approaches to the campaign.






38. The ability to comprehand mass communication.






39. Free - alternative weeklies with a local and partical orientation.






40. When local affiliates carry a network's program.






41. Sale of radio or television content to stations on a market-by-market basis.






42. Involves the sale of a program that was originally run on network television: a rerun.






43. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






44. Online messages akin to billboards.






45. How many people listening every 15 minutes.






46. Rating technology.






47. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






48. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






50. The number of issues of a magazine or newspaper that are sold.