Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






2. Recording of one artists music by another.






3. Connecting multiple sets of single location or building to a single - master antenna.






4. Online messages akin to billboards.






5. People considered to be representatives of the target market - review a number of approaches to the campaign.






6. Online magazine.






7. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






8. Involves the sale of a program that was originally run on network television: a rerun.






9. Aiming broadcasting at a smaller audience.






10. Media mainly used in computer networks such as the Internet.






11. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






12. Free - alternative weeklies with a local and partical orientation.






13. A telecommunication company required to carry messages.






14. Percentage of a markers total population that is reached by a piece of broadcast programming.






15. Brief video episodes of television on mobile screens.






16. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






17. Commuter Papers - Free dailies designed for young commuters.






18. Ads showing up in nontraditional settings.






19. The delivery of radio over the internet directly to individual listeners.






20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






21. Rating technology.






22. The simultaneous downloading and accessing of digital audio or video data.






23. Suburban or regional versions of metropolitan newspaper.






24. The first film production companies.






25. Movies produced with full intention of providing several sequels.






26. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






27. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






28. Placement of commercials on various online sites.






29. Freely downloaded software.






30. The means of delivering a specific media content.






31. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






32. Granting equal carriage over phone and cable lines.






33. Process of creating shared meaning between the mass and audience.






34. Tying two seperate but related shots in such a way that take new meaning.






35. Ads to correct deceptive advertising.






36. The number of issues of a magazine or newspaper that are sold.






37. Movies produced primarily for initial exhibition on theater screens.






38. Creating space for creative artists.






39. A style of media with a distinctive style.






40. Aiming media content or consumer products at smaller - more specific audience.






41. Measuring the effectiveness of advertising messages by showing them to consumers.






42. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






43. Music custom selected by a disc jockey.






44. Online billboards placed on the side of the webpage.






45. A consumer magazine published by a retail business for readers with similar interests.






46. Weekly free pages with local events.






47. 1962 Law Requiring all TV sets import to manufacture in the U.S.






48. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






49. Advertising that the consumer actively accepts.






50. A broadcasting station that aligns itself with a network.