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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The illegal recording and sale of copyrighted material.






2. Media's content and grammar. Style and ability.






3. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






4. Film making using high tech cameras and digital filming.






5. The culture that seems to hold sway with the majority of people.






6. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






7. Total sale of broadcast airtime.






8. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






9. Sale of radio or television content to stations on a market-by-market basis.






10. The means of delivering a specific media content.






11. The simultaneous downloading and accessing of digital audio or video data.






12. Involves the sale of a program that was originally run on network television: a rerun.






13. A telecommunication company required to carry messages.






14. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






15. The increase in ownership or media outlet.






16. Demand by a advertiser to review an article with the threat of being pulled out - if not.






17. The first film production companies.






18. Advertising that the consumer actively accepts.






19. Percentage of a markers total population that is reached by a piece of broadcast programming.






20. 1962 Law Requiring all TV sets import to manufacture in the U.S.






21. The erosions of traditional distinctive style elements.






22. A style of media with a distinctive style.






23. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






24. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






25. Ads showing up in nontraditional settings.






26. A medium that carries messages to other people.






27. Movies produced with full intention of providing several sequels.






28. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






29. Media mainly used in computer networks such as the Internet.






30. Connecting multiple sets of single location or building to a single - master antenna.






31. Online messages akin to billboards.






32. Suburban or regional versions of metropolitan newspaper.






33. Online billboards placed on the side of the webpage.






34. Ownership of different media companies concentrated in fewer fewer hands.






35. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






36. Recreation on television news of some event that is believed to have happened of which could have happened.






37. Software that gets direct downloads by passing servers.






38. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






40. Granting equal carriage over phone and cable lines.






41. The number of issues of a magazine or newspaper that are sold.






42. Early weekly British Publication that carried ads.






43. Relaxation of ownership and other rules for radio and television.






44. Freely downloaded software.






45. When local affiliates carry a network's program.






46. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






47. Measuring the effectiveness of advertising messages by showing them to consumers.






48. Process of creating shared meaning between the mass and audience.






49. Sponsor-financing of movies to advance a manufactures product.






50. The cumulative audience - pepole who listen every 5 minutes.