Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commuter Papers - Free dailies designed for young commuters.






2. The first film production companies.






3. 1 second commercials between songs on the radio.






4. The illegal recording and sale of copyrighted material.






5. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






6. Advertising that the consumer actively accepts.






7. Ads showing up in nontraditional settings.






8. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






9. Audience for specific media content becoming smaller and increasingly homogeneous.






10. Involves the sale of a program that was originally run on network television: a rerun.






11. Relaxation of ownership and other rules for radio and television.






12. Movies produced primarily for initial exhibition on theater screens.






13. Connecting multiple sets of single location or building to a single - master antenna.






14. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






15. How many people listening every 15 minutes.






16. Tying two seperate but related shots in such a way that take new meaning.






17. Film making using high tech cameras and digital filming.






18. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






19. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






20. A telecommunication company required to carry messages.






21. Aiming broadcasting at a smaller audience.






22. Percentage of a markers total population that is reached by a piece of broadcast programming.






23. The delivery of radio over the internet directly to individual listeners.






24. The cumulative audience - pepole who listen every 5 minutes.






25. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






26. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






27. The number of issues of a magazine or newspaper that are sold.






28. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






29. Lumiere brothers device that both photographed and projected action.






30. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






31. A style of media with a distinctive style.






32. Early weekly British Publication that carried ads.






33. Brief video episodes of television on mobile screens.






34. Rating technology.






35. People considered to be representatives of the target market - review a number of approaches to the campaign.






36. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






37. Music custom selected by a disc jockey.






38. Freely downloaded software.






39. A medium that carries messages to other people.






40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






41. A broadcasting station that aligns itself with a network.






42. Recreation on television news of some event that is believed to have happened of which could have happened.






43. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






44. When local affiliates carry a network's program.






45. Demand by a advertiser to review an article with the threat of being pulled out - if not.






46. Movies produced with full intention of providing several sequels.






47. Placement of commercials on various online sites.






48. Measuring the effectiveness of advertising messages by showing them to consumers.






49. Recording and downloading of audio files stored on servers.






50. Suburban or regional versions of metropolitan newspaper.