Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of issues of a magazine or newspaper that are sold.






2. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






3. Media's content and grammar. Style and ability.






4. Involves the sale of a program that was originally run on network television: a rerun.






5. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






6. Early weekly British Publication that carried ads.






7. Recreation on television news of some event that is believed to have happened of which could have happened.






8. Online messages akin to billboards.






9. Online billboards placed on the side of the webpage.






10. Film making using high tech cameras and digital filming.






11. The means of delivering a specific media content.






12. Movies produced primarily for initial exhibition on theater screens.






13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






14. Granting equal carriage over phone and cable lines.






15. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






16. Identifying and granting ownership of a given piece of expression to protect the creators interest.






17. Movies produced with full intention of providing several sequels.






18. The cumulative audience - pepole who listen every 5 minutes.






19. Process of creating shared meaning between the mass and audience.






20. Lumiere brothers device that both photographed and projected action.






21. Sponsor-financing of movies to advance a manufactures product.






22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






23. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






24. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






25. Media mainly used in computer networks such as the Internet.






26. Aiming media content at smaller - homogenous audience.






27. Recording of one artists music by another.






28. The increase in ownership or media outlet.






29. Audience for specific media content becoming smaller and increasingly homogeneous.






30. Advertising that the consumer actively accepts.






31. How many people listening every 15 minutes.






32. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






33. The illegal recording and sale of copyrighted material.






34. Attractive - artful business cards use by early British people to promote themselves.






35. Free - alternative weeklies with a local and partical orientation.






36. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






37. Online magazine.






38. A style of media with a distinctive style.






39. Placing ads in public places such as store floors - at gas pumps - in bathroom.






40. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






41. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






42. File compression software that permits streaming of digital audio and video data.






43. Ownership of different media companies concentrated in fewer fewer hands.






44. Percentage of a markers total population that is reached by a piece of broadcast programming.






45. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






46. Demand by a advertiser to review an article with the threat of being pulled out - if not.






47. Rating technology.






48. 1962 Law Requiring all TV sets import to manufacture in the U.S.






49. The delivery of radio over the internet directly to individual listeners.






50. The culture that seems to hold sway with the majority of people.