Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The culture that seems to hold sway with the majority of people.






2. A style of media with a distinctive style.






3. Process of creating shared meaning between the mass and audience.






4. Suburban or regional versions of metropolitan newspaper.






5. 1 second commercials between songs on the radio.






6. Movies produced with full intention of providing several sequels.






7. Granting equal carriage over phone and cable lines.






8. Movies that can be described in one line.






9. Movies produced primarily for initial exhibition on theater screens.






10. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






11. The means of delivering a specific media content.






12. Demand by a advertiser to review an article with the threat of being pulled out - if not.






13. A consumer magazine published by a retail business for readers with similar interests.






14. Connecting multiple sets of single location or building to a single - master antenna.






15. How many people listening every 15 minutes.






16. Freely downloaded software.






17. Film making using high tech cameras and digital filming.






18. Ads to correct deceptive advertising.






19. Advertising that the consumer actively accepts.






20. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






21. Media mainly used in computer networks such as the Internet.






22. Percentage of a markers total population that is reached by a piece of broadcast programming.






23. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






24. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






25. The illegal recording and sale of copyrighted material.






26. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






27. Placement of commercials on various online sites.






28. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






29. In record retailing - albums more than 3 years old.






30. Weekly free pages with local events.






31. Tying two seperate but related shots in such a way that take new meaning.






32. When local affiliates carry a network's program.






33. Aiming media content at smaller - homogenous audience.






34. The cumulative audience - pepole who listen every 5 minutes.






35. Measuring the effectiveness of advertising messages by showing them to consumers.






36. Recording and downloading of audio files stored on servers.






37. Sale of radio or television content to stations on a market-by-market basis.






38. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






39. Online magazine.






40. Total sale of broadcast airtime.






41. The increase in ownership or media outlet.






42. The ability to comprehand mass communication.






43. Rating technology.






44. Sponsor-financing of movies to advance a manufactures product.






45. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






47. Online messages akin to billboards.






48. File compression software that permits streaming of digital audio and video data.






49. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






50. The first film production companies.