Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A style of media with a distinctive style.






2. Suburban or regional versions of metropolitan newspaper.






3. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






4. File compression software that permits streaming of digital audio and video data.






5. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






6. Connecting multiple sets of single location or building to a single - master antenna.






7. Aiming media content or consumer products at smaller - more specific audience.






8. Movies produced primarily for initial exhibition on theater screens.






9. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






10. Attractive - artful business cards use by early British people to promote themselves.






11. Aiming media content at smaller - homogenous audience.






12. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






13. Recording and downloading of audio files stored on servers.






14. The ability to comprehand mass communication.






15. 1962 Law Requiring all TV sets import to manufacture in the U.S.






16. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






17. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






18. Sale of radio or television content to stations on a market-by-market basis.






19. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






20. The culture that seems to hold sway with the majority of people.






21. Lumiere brothers device that both photographed and projected action.






22. A medium that carries messages to other people.






23. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






24. The first film production companies.






25. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






26. Placement of commercials on various online sites.






27. Granting equal carriage over phone and cable lines.






28. Weekly free pages with local events.






29. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






30. Audience for specific media content becoming smaller and increasingly homogeneous.






31. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






32. When local affiliates carry a network's program.






33. Outmoded name for early cable television.






34. Online magazine.






35. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






36. Process of creating shared meaning between the mass and audience.






37. Movies that can be described in one line.






38. The illegal recording and sale of copyrighted material.






39. Film making using high tech cameras and digital filming.






40. The erosions of traditional distinctive style elements.






41. Recreation on television news of some event that is believed to have happened of which could have happened.






42. Involves the sale of a program that was originally run on network television: a rerun.






43. Advertising that the consumer actively accepts.






44. Early weekly British Publication that carried ads.






45. How many people listening every 15 minutes.






46. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






47. Rating technology.






48. Demand by a advertiser to review an article with the threat of being pulled out - if not.






49. The means of delivering a specific media content.






50. Creating space for creative artists.