SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A telecommunication company required to carry messages.
Theatrical Films
Common Carrier
Blinks
Affiliates
2. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Copy Testing
Ethnic Press
Engagement
Concept Films
3. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Copyright
Ambient Advertising
Permission Marketing
Consumer Culture
4. Music custom selected by a disc jockey.
Open Source Software
Streaming
Playlist
Banners
5. Film making using high tech cameras and digital filming.
Microcinema
Cinematography
Podcast
VALS
6. A medium that carries messages to other people.
Mobisodes
Skyscrapers
Affiliates
Mass Medium
7. File compression software that permits streaming of digital audio and video data.
MP3
Branding Films
Digital Recording
Network (broadcasting)
8. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Demographic Segmentation
Copyright
Forced Exposure
Permission Marketing
9. Recording and downloading of audio files stored on servers.
Podcast
Clear time
Concept Films
Audience Fragmentation
10. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Montage
Streaming
Narrow Casting
11. Weekly free pages with local events.
Mass Communication
Alternative Press
Cyber Advertising
Consumer Juries
12. Ads to correct deceptive advertising.
Targeting
Puffets
Franchise Films
Corrective Advertising
13. Measuring the effectiveness of advertising messages by showing them to consumers.
Branding Films
All Channel Legislation
Production Values
Copy Testing
14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Theatrical Films
Permission Marketing
Playlist
Advertorial
15. Placement of commercials on various online sites.
Rating
Cyber Advertising
All Channel Legislation
Niche Marketing
16. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Production Values
Personal Peoplemeter
Controlled Circulation
Consumer Culture
17. Aiming broadcasting at a smaller audience.
Syndication
Media Literacy
Narrow Casting
Sweeps Period
18. Connecting multiple sets of single location or building to a single - master antenna.
Derequlation
Ambient Advertising
Playlist
MATV
19. Audience for specific media content becoming smaller and increasingly homogeneous.
Brand Magazine
360 Marketing
Web Radio
Audience Fragmentation
20. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Targeting
Blockbuster Mentality
Consumer Juries
Ambient Advertising
21. Media's content and grammar. Style and ability.
Advertorial
Production Values
Network Neutrality
Newsbooks
22. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Rating
Digital Recording
Cover
Blockbuster Mentality
23. Sponsor-financing of movies to advance a manufactures product.
Genre
Branding Films
Common Carrier
Network
24. A style of media with a distinctive style.
Personal Peoplemeter
Webzine
Cyber Advertising
Genre
25. Aiming media content at smaller - homogenous audience.
Franchise Films
Niche Marketing
Genre
Corrective Advertising
26. The means of delivering a specific media content.
Blockbuster Mentality
Media Literacy
Platform
Puffets
27. Software that gets direct downloads by passing servers.
Affiliates
P2P (Peer to peer)
Syndication
Targeting
28. Outmoded name for early cable television.
CATV
Dominate Culture / Mainstream
Network
Circulation
29. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Billings
Culture
Common Carrier
Psychographic Segmentation
30. Media mainly used in computer networks such as the Internet.
Digital Recording
Webzine
Network
Platform
31. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Cover
Microcinema
360 Marketing
32. The first film production companies.
Banners
Factory Studios
Podcast
Contextual Advertising
33. Total sale of broadcast airtime.
Billings
Syndication
Ambient Advertising
Newsbooks
34. Granting equal carriage over phone and cable lines.
Shopbills
Network Neutrality
Ethnic Press
Network (broadcasting)
35. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Piracy
Personal Peoplemeter
Unique Selling Proposition
Billings
36. Process of creating shared meaning between the mass and audience.
Mass Communication
Forced Exposure
Branding Films
Conglomeration
37. Online messages akin to billboards.
Unique Selling Proposition
Webzine
Banners
Contextual Advertising
38. In record retailing - albums more than 3 years old.
Feature Syndicates
Catalogue Albums
Ad-Pull Policy
VALS
39. Free - alternative weeklies with a local and partical orientation.
Rating
Dissident Press
Streaming
Personal Peoplemeter
40. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Cinematography
Digital Recording
Vertical Integration
41. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Ad-Pull Policy
Copy Testing
Playlist
Sweeps Period
42. Online billboards placed on the side of the webpage.
Skyscrapers
Montage
Platform
Corporate Independent Studios
43. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Branding Films
360 Marketing
Controlled Circulation
44. Movies produced with full intention of providing several sequels.
Franchise Films
Ad-Pull Policy
Vertical Integration
Rating
45. How many people listening every 15 minutes.
Newsbooks
Average Quarter-Hour
Mobisodes
Corrective Advertising
46. 1 second commercials between songs on the radio.
Consumer Juries
Factory Studios
Network (broadcasting)
Blinks
47. Rating technology.
Personal Peoplemeter
Production Values
Rating
Cyber Advertising
48. Relaxation of ownership and other rules for radio and television.
Derequlation
Ad-Pull Policy
Forced Exposure
Audience Fragmentation
49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Copyright
Feature Syndicates
Web Radio
Puffets
50. Ownership of different media companies concentrated in fewer fewer hands.
Media Literacy
Concentration on Ownership
Piracy
Narrow Casting