Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






2. Recreation on television news of some event that is believed to have happened of which could have happened.






3. The culture that seems to hold sway with the majority of people.






4. Aiming broadcasting at a smaller audience.






5. Film making using high tech cameras and digital filming.






6. A style of media with a distinctive style.






7. Demand by a advertiser to review an article with the threat of being pulled out - if not.






8. Outmoded name for early cable television.






9. Measuring the effectiveness of advertising messages by showing them to consumers.






10. Aiming media content or consumer products at smaller - more specific audience.






11. Creating space for creative artists.






12. A broadcasting station that aligns itself with a network.






13. Relaxation of ownership and other rules for radio and television.






14. Lumiere brothers device that both photographed and projected action.






15. Advertising that the consumer actively accepts.






16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






17. The cumulative audience - pepole who listen every 5 minutes.






18. A consumer magazine published by a retail business for readers with similar interests.






19. Total sale of broadcast airtime.






20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






21. Online messages akin to billboards.






22. The ability to comprehand mass communication.






23. The illegal recording and sale of copyrighted material.






24. How many people listening every 15 minutes.






25. Identifying and granting ownership of a given piece of expression to protect the creators interest.






26. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






27. Sponsor-financing of movies to advance a manufactures product.






28. Process of creating shared meaning between the mass and audience.






29. Commuter Papers - Free dailies designed for young commuters.






30. Freely downloaded software.






31. When local affiliates carry a network's program.






32. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






33. People considered to be representatives of the target market - review a number of approaches to the campaign.






34. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






35. Rating technology.






36. Online magazine.






37. Weekly free pages with local events.






38. The means of delivering a specific media content.






39. 1962 Law Requiring all TV sets import to manufacture in the U.S.






40. The number of issues of a magazine or newspaper that are sold.






41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






42. A telecommunication company required to carry messages.






43. Media's content and grammar. Style and ability.






44. Suburban or regional versions of metropolitan newspaper.






45. Connecting multiple sets of single location or building to a single - master antenna.






46. Software that gets direct downloads by passing servers.






47. File compression software that permits streaming of digital audio and video data.






48. Percentage of a markers total population that is reached by a piece of broadcast programming.






49. Aiming media content at smaller - homogenous audience.






50. The erosions of traditional distinctive style elements.