Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






2. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






3. Attractive - artful business cards use by early British people to promote themselves.






4. Aiming media content or consumer products at smaller - more specific audience.






5. File compression software that permits streaming of digital audio and video data.






6. How many people listening every 15 minutes.






7. Measuring the effectiveness of advertising messages by showing them to consumers.






8. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






9. Connecting multiple sets of single location or building to a single - master antenna.






10. Ads to correct deceptive advertising.






11. Sale of radio or television content to stations on a market-by-market basis.






12. A medium that carries messages to other people.






13. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






14. Outmoded name for early cable television.






15. Aiming broadcasting at a smaller audience.






16. Relaxation of ownership and other rules for radio and television.






17. 1 second commercials between songs on the radio.






18. A style of media with a distinctive style.






19. Recording and downloading of audio files stored on servers.






20. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






21. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






22. The increase in ownership or media outlet.






23. The cumulative audience - pepole who listen every 5 minutes.






24. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






25. Media mainly used in computer networks such as the Internet.






26. Software that gets direct downloads by passing servers.






27. Ownership of different media companies concentrated in fewer fewer hands.






28. Demand by a advertiser to review an article with the threat of being pulled out - if not.






29. Total sale of broadcast airtime.






30. Lumiere brothers device that both photographed and projected action.






31. A telecommunication company required to carry messages.






32. Percentage of a markers total population that is reached by a piece of broadcast programming.






33. Free - alternative weeklies with a local and partical orientation.






34. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






35. Freely downloaded software.






36. In record retailing - albums more than 3 years old.






37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






38. Online billboards placed on the side of the webpage.






39. Recreation on television news of some event that is believed to have happened of which could have happened.






40. Audience for specific media content becoming smaller and increasingly homogeneous.






41. Weekly free pages with local events.






42. The number of issues of a magazine or newspaper that are sold.






43. Identifying and granting ownership of a given piece of expression to protect the creators interest.






44. People considered to be representatives of the target market - review a number of approaches to the campaign.






45. The ability to comprehand mass communication.






46. The means of delivering a specific media content.






47. Rating technology.






48. The delivery of radio over the internet directly to individual listeners.






49. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






50. Advertising that the consumer actively accepts.