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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






2. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






3. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






4. Sale of radio or television content to stations on a market-by-market basis.






5. Process of creating shared meaning between the mass and audience.






6. Placement of commercials on various online sites.






7. Online billboards placed on the side of the webpage.






8. A telecommunication company required to carry messages.






9. When local affiliates carry a network's program.






10. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






11. People considered to be representatives of the target market - review a number of approaches to the campaign.






12. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






13. The number of issues of a magazine or newspaper that are sold.






14. Ads to correct deceptive advertising.






15. Suburban or regional versions of metropolitan newspaper.






16. The simultaneous downloading and accessing of digital audio or video data.






17. Film making using high tech cameras and digital filming.






18. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






19. The ability to comprehand mass communication.






20. Recreation on television news of some event that is believed to have happened of which could have happened.






21. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






22. Lumiere brothers device that both photographed and projected action.






23. Freely downloaded software.






24. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






25. The delivery of radio over the internet directly to individual listeners.






26. Granting equal carriage over phone and cable lines.






27. Movies produced with full intention of providing several sequels.






28. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






29. Outmoded name for early cable television.






30. Percentage of a markers total population that is reached by a piece of broadcast programming.






31. 1962 Law Requiring all TV sets import to manufacture in the U.S.






32. Aiming media content at smaller - homogenous audience.






33. Aiming broadcasting at a smaller audience.






34. Movies that can be described in one line.






35. Media's content and grammar. Style and ability.






36. A style of media with a distinctive style.






37. Movies produced primarily for initial exhibition on theater screens.






38. Early weekly British Publication that carried ads.






39. Brief video episodes of television on mobile screens.






40. Ownership of different media companies concentrated in fewer fewer hands.






41. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






42. Music custom selected by a disc jockey.






43. Total sale of broadcast airtime.






44. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






45. Measuring the effectiveness of advertising messages by showing them to consumers.






46. Free - alternative weeklies with a local and partical orientation.






47. Software that gets direct downloads by passing servers.






48. 1 second commercials between songs on the radio.






49. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






50. The erosions of traditional distinctive style elements.