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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Dominate Culture / Mainstream
Ad-Pull Policy
Ambient Advertising
Rating
2. Total sale of broadcast airtime.
Dissident Press
Billings
Factory Studios
P2P (Peer to peer)
3. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Commuter Papers
Sweeps Period
Blockbuster Mentality
Open Source Software
4. The illegal recording and sale of copyrighted material.
Culture
Targeting
Piracy
Playlist
5. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Microcinema
Advertorial
Newsbooks
Blockbuster Mentality
6. Freely downloaded software.
Open Source Software
Average Quarter-Hour
Ad-Pull Policy
Consumer Culture
7. Outmoded name for early cable television.
Corrective Advertising
CATV
Concentration on Ownership
Sweeps Period
8. The culture that seems to hold sway with the majority of people.
Digital Recording
Network Neutrality
Branding Films
Dominate Culture / Mainstream
9. Sponsor-financing of movies to advance a manufactures product.
Narrow Casting
Consumer Juries
Dissident Press
Branding Films
10. Aiming broadcasting at a smaller audience.
Narrow Casting
Forced Exposure
Syndication
Branding Films
11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Theatrical Films
Contextual Advertising
Narrow Casting
Targeting
12. Music custom selected by a disc jockey.
Ad-Pull Policy
Banners
Mass Medium
Playlist
13. In record retailing - albums more than 3 years old.
Controlled Circulation
Conglomeration
Catalogue Albums
Unique Selling Proposition
14. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Dominate Culture / Mainstream
Catalogue Albums
Vertical Integration
Blockbuster Mentality
15. Connecting multiple sets of single location or building to a single - master antenna.
Mobisodes
Permission Marketing
MATV
Vast Wasteland
16. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Average Quarter-Hour
Ethnic Press
CATV
Controlled Circulation
17. The first film production companies.
Clear time
News Stage
Billings
Factory Studios
18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Commuter Papers
Consumer Culture
Controlled Circulation
19. Tying two seperate but related shots in such a way that take new meaning.
MP3
Brand Magazine
Franchise Films
Montage
20. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Feature Syndicates
Corrective Advertising
Cinematography
21. Online magazine.
Webzine
MP3
Network (broadcasting)
Derequlation
22. The means of delivering a specific media content.
Vertical Integration
Demographic Segmentation
Platform
Streaming
23. Weekly free pages with local events.
Advertorial
Cume
Puffets
Alternative Press
24. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Platform
Cyber Advertising
Psychographic Segmentation
Affiliates
25. The erosions of traditional distinctive style elements.
Corrective Advertising
Playlist
Catalogue Albums
Convergence
26. Software that gets direct downloads by passing servers.
Niche Marketing
Permission Marketing
Microcinema
P2P (Peer to peer)
27. Measuring the effectiveness of advertising messages by showing them to consumers.
Common Carrier
Network Neutrality
Copy Testing
Dominate Culture / Mainstream
28. Creating space for creative artists.
Derequlation
Puffets
Feature Syndicates
Dissident Press
29. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Psychographic Segmentation
VALS
Newsbooks
All Channel Legislation
30. File compression software that permits streaming of digital audio and video data.
Consumer Culture
MP3
Network
Alternative Press
31. People considered to be representatives of the target market - review a number of approaches to the campaign.
Blockbuster Mentality
Consumer Juries
Cume
News Stage
32. Online messages akin to billboards.
Affiliates
Banners
Ad-Pull Policy
Sweeps Period
33. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Theatrical Films
Engagement
Syndication
Forced Exposure
34. Placement of commercials on various online sites.
Genre
Cyber Advertising
Newsbooks
Media Literacy
35. The number of issues of a magazine or newspaper that are sold.
Commuter Papers
Derequlation
Psychographic Segmentation
Circulation
36. A broadcasting station that aligns itself with a network.
Derequlation
Zarred Editions
Affiliates
CATV
37. The simultaneous downloading and accessing of digital audio or video data.
Engagement
Streaming
Network
Newsbooks
38. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Concept Films
Ad-Pull Policy
Sweeps Period
Network (broadcasting)
39. The delivery of radio over the internet directly to individual listeners.
Web Radio
P2P (Peer to peer)
Podcast
Cover
40. Ads to correct deceptive advertising.
Corrective Advertising
Shopbills
360 Marketing
Rating
41. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Vast Wasteland
Concentration on Ownership
P2P (Peer to peer)
42. When local affiliates carry a network's program.
Clear time
Corporate Independent Studios
VALS
Targeting
43. Rating technology.
Personal Peoplemeter
Corporate Independent Studios
Clear time
Sweeps Period
44. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Psychographic Segmentation
Montage
Cover
Culture
45. Recording of one artists music by another.
Permission Marketing
Mobisodes
Cover
Blinks
46. A telecommunication company required to carry messages.
Engagement
Affiliates
Common Carrier
Audience Fragmentation
47. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Skyscrapers
Catalogue Albums
Off-network
48. Media mainly used in computer networks such as the Internet.
Network
Ad-Pull Policy
VALS
Convergence
49. Brief video episodes of television on mobile screens.
Ethnic Press
Shopbills
Copyright
Mobisodes
50. A style of media with a distinctive style.
Ambient Advertising
Vast Wasteland
Controlled Circulation
Genre