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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Outmoded name for early cable television.
CATV
Billings
Commuter Papers
Banners
2. Movies produced primarily for initial exhibition on theater screens.
Newsbooks
Personal Peoplemeter
Theatrical Films
Vast Wasteland
3. Aiming media content at smaller - homogenous audience.
Demographic Segmentation
Off-network
CATV
Niche Marketing
4. A style of media with a distinctive style.
Genre
Billings
Feature Syndicates
Demographic Segmentation
5. A telecommunication company required to carry messages.
Concept Films
CATV
Copy Testing
Common Carrier
6. Creating space for creative artists.
Affiliates
Advertorial
Ambient Advertising
Feature Syndicates
7. How many people listening every 15 minutes.
Concentration on Ownership
Theatrical Films
Affiliates
Average Quarter-Hour
8. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Convergence
Targeting
Concept Films
Ambient Advertising
9. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Off-network
CATV
Open Source Software
Culture
10. Ads to correct deceptive advertising.
Web Radio
Billings
Cume
Corrective Advertising
11. Tying two seperate but related shots in such a way that take new meaning.
Montage
Personal Peoplemeter
Platform
Derequlation
12. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Demographic Segmentation
Mass Medium
Playlist
13. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Cyber Advertising
Concept Films
Sweeps Period
News Stage
14. Online magazine.
Billings
Consumer Culture
Conglomeration
Webzine
15. Film making using high tech cameras and digital filming.
Permission Marketing
Niche Marketing
Clear time
Microcinema
16. The erosions of traditional distinctive style elements.
Audience Fragmentation
Conglomeration
Convergence
Sweeps Period
17. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Catalogue Albums
Advertorial
Vertical Integration
Webzine
18. A medium that carries messages to other people.
Forced Exposure
Media Literacy
Mass Medium
Narrow Casting
19. Online billboards placed on the side of the webpage.
Skyscrapers
Copyright
Contextual Advertising
VALS
20. Rating technology.
Personal Peoplemeter
Commuter Papers
Open Source Software
Off-network
21. Placement of commercials on various online sites.
Copy Testing
MATV
Cyber Advertising
Blinks
22. The ability to comprehand mass communication.
Vertical Integration
Mobisodes
Media Literacy
Rating
23. Sale of radio or television content to stations on a market-by-market basis.
Concentration on Ownership
Syndication
Copy Testing
Clear time
24. Music custom selected by a disc jockey.
Playlist
Advertorial
Targeting
VALS
25. Ownership of different media companies concentrated in fewer fewer hands.
Franchise Films
Skyscrapers
Genre
Concentration on Ownership
26. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
MATV
Franchise Films
Corrective Advertising
27. Recreation on television news of some event that is believed to have happened of which could have happened.
Common Carrier
Engagement
Ambient Advertising
News Stage
28. Movies produced with full intention of providing several sequels.
Franchise Films
VALS
Digital Recording
Ad-Pull Policy
29. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Playlist
Clear time
Copy Testing
30. Media mainly used in computer networks such as the Internet.
Montage
P2P (Peer to peer)
Network
Commuter Papers
31. Aiming media content or consumer products at smaller - more specific audience.
Puffets
Blinks
All Channel Legislation
Targeting
32. 1 second commercials between songs on the radio.
Mobisodes
MATV
Blinks
Average Quarter-Hour
33. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Engagement
Unique Selling Proposition
Commuter Papers
Average Quarter-Hour
34. Involves the sale of a program that was originally run on network television: a rerun.
Media Literacy
Advertorial
Ethnic Press
Off-network
35. Freely downloaded software.
Open Source Software
Forced Exposure
Corporate Independent Studios
CATV
36. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Conglomeration
Ad-Pull Policy
Network Neutrality
Playlist
37. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Ethnic Press
Corporate Independent Studios
Common Carrier
Permission Marketing
38. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Webzine
Network
News Stage
Copyright
39. Relaxation of ownership and other rules for radio and television.
All Channel Legislation
Derequlation
Targeting
Average Quarter-Hour
40. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Affiliates
Engagement
All Channel Legislation
Newsbooks
41. The first film production companies.
Consumer Juries
Zarred Editions
Unique Selling Proposition
Factory Studios
42. Measuring the effectiveness of advertising messages by showing them to consumers.
MATV
Copy Testing
Forced Exposure
Ad-Pull Policy
43. Media's content and grammar. Style and ability.
Production Values
Average Quarter-Hour
Derequlation
CATV
44. Movies that can be described in one line.
Concept Films
Corporate Independent Studios
Microcinema
CATV
45. Percentage of a markers total population that is reached by a piece of broadcast programming.
All Channel Legislation
Feature Syndicates
Rating
CATV
46. The means of delivering a specific media content.
Banners
Digital Recording
Platform
360 Marketing
47. Online messages akin to billboards.
Shopbills
Banners
MP3
Genre
48. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Feature Syndicates
Shopbills
Forced Exposure
49. Aiming broadcasting at a smaller audience.
Vertical Integration
Narrow Casting
Streaming
Ambient Advertising
50. Brief video episodes of television on mobile screens.
Mobisodes
Forced Exposure
Common Carrier
Corrective Advertising