Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Outmoded name for early cable television.






2. Movies produced primarily for initial exhibition on theater screens.






3. Aiming media content at smaller - homogenous audience.






4. A style of media with a distinctive style.






5. A telecommunication company required to carry messages.






6. Creating space for creative artists.






7. How many people listening every 15 minutes.






8. Placing ads in public places such as store floors - at gas pumps - in bathroom.






9. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






10. Ads to correct deceptive advertising.






11. Tying two seperate but related shots in such a way that take new meaning.






12. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






13. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






14. Online magazine.






15. Film making using high tech cameras and digital filming.






16. The erosions of traditional distinctive style elements.






17. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






18. A medium that carries messages to other people.






19. Online billboards placed on the side of the webpage.






20. Rating technology.






21. Placement of commercials on various online sites.






22. The ability to comprehand mass communication.






23. Sale of radio or television content to stations on a market-by-market basis.






24. Music custom selected by a disc jockey.






25. Ownership of different media companies concentrated in fewer fewer hands.






26. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






27. Recreation on television news of some event that is believed to have happened of which could have happened.






28. Movies produced with full intention of providing several sequels.






29. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






30. Media mainly used in computer networks such as the Internet.






31. Aiming media content or consumer products at smaller - more specific audience.






32. 1 second commercials between songs on the radio.






33. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






34. Involves the sale of a program that was originally run on network television: a rerun.






35. Freely downloaded software.






36. Demand by a advertiser to review an article with the threat of being pulled out - if not.






37. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






38. Identifying and granting ownership of a given piece of expression to protect the creators interest.






39. Relaxation of ownership and other rules for radio and television.






40. 1962 Law Requiring all TV sets import to manufacture in the U.S.






41. The first film production companies.






42. Measuring the effectiveness of advertising messages by showing them to consumers.






43. Media's content and grammar. Style and ability.






44. Movies that can be described in one line.






45. Percentage of a markers total population that is reached by a piece of broadcast programming.






46. The means of delivering a specific media content.






47. Online messages akin to billboards.






48. Software that gets direct downloads by passing servers.






49. Aiming broadcasting at a smaller audience.






50. Brief video episodes of television on mobile screens.