SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The delivery of radio over the internet directly to individual listeners.
Web Radio
Contextual Advertising
Dissident Press
Streaming
2. The erosions of traditional distinctive style elements.
Playlist
Psychographic Segmentation
Sweeps Period
Convergence
3. Relaxation of ownership and other rules for radio and television.
Network (broadcasting)
Derequlation
Billings
Cover
4. Measuring the effectiveness of advertising messages by showing them to consumers.
Affiliates
Copy Testing
Digital Recording
Derequlation
5. Media mainly used in computer networks such as the Internet.
Derequlation
Consumer Culture
Network
Ethnic Press
6. When local affiliates carry a network's program.
Clear time
Podcast
Common Carrier
Digital Recording
7. Recording of one artists music by another.
Cover
Copy Testing
Banners
Ambient Advertising
8. Early weekly British Publication that carried ads.
CATV
Mass Communication
Newsbooks
Vertical Integration
9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Streaming
Psychographic Segmentation
Copy Testing
Feature Syndicates
10. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Open Source Software
Puffets
Engagement
Dissident Press
11. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Mass Communication
Catalogue Albums
Webzine
12. Weekly free pages with local events.
Corrective Advertising
Copyright
Alternative Press
Advertorial
13. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Factory Studios
Off-network
Narrow Casting
Digital Recording
14. File compression software that permits streaming of digital audio and video data.
Ambient Advertising
Puffets
MP3
Dissident Press
15. The cumulative audience - pepole who listen every 5 minutes.
Montage
Corporate Independent Studios
Cume
Podcast
16. The simultaneous downloading and accessing of digital audio or video data.
Montage
Conglomeration
Copy Testing
Streaming
17. Online magazine.
Open Source Software
Catalogue Albums
Alternative Press
Webzine
18. The first film production companies.
Vast Wasteland
All Channel Legislation
Factory Studios
Concept Films
19. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Media Literacy
Banners
Consumer Culture
Network (broadcasting)
20. In record retailing - albums more than 3 years old.
Blockbuster Mentality
Zarred Editions
Microcinema
Catalogue Albums
21. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Media Literacy
Blinks
Permission Marketing
22. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Skyscrapers
Affiliates
Open Source Software
23. The ability to comprehand mass communication.
Derequlation
Vertical Integration
Media Literacy
Webzine
24. Freely downloaded software.
Open Source Software
Circulation
Engagement
Streaming
25. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Psychographic Segmentation
Open Source Software
Franchise Films
26. A consumer magazine published by a retail business for readers with similar interests.
Network Neutrality
Brand Magazine
Billings
Convergence
27. Music custom selected by a disc jockey.
Skyscrapers
Playlist
Convergence
Zarred Editions
28. Brief video episodes of television on mobile screens.
Audience Fragmentation
Average Quarter-Hour
Piracy
Mobisodes
29. Audience for specific media content becoming smaller and increasingly homogeneous.
Network (broadcasting)
Niche Marketing
Audience Fragmentation
Narrow Casting
30. The number of issues of a magazine or newspaper that are sold.
Franchise Films
Engagement
Circulation
VALS
31. Free - alternative weeklies with a local and partical orientation.
Ad-Pull Policy
Dissident Press
360 Marketing
Webzine
32. Movies that can be described in one line.
Production Values
MATV
Ethnic Press
Concept Films
33. 1 second commercials between songs on the radio.
Blinks
Corrective Advertising
Factory Studios
Off-network
34. Film making using high tech cameras and digital filming.
Microcinema
Newsbooks
Clear time
Mass Communication
35. Ads showing up in nontraditional settings.
Engagement
Cume
Dominate Culture / Mainstream
360 Marketing
36. Lumiere brothers device that both photographed and projected action.
Cinematography
Alternative Press
Targeting
Controlled Circulation
37. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Copy Testing
Ethnic Press
Commuter Papers
Rating
38. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Personal Peoplemeter
Billings
Clear time
39. Commuter Papers - Free dailies designed for young commuters.
Genre
Commuter Papers
Puffets
Franchise Films
40. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Concept Films
Unique Selling Proposition
Podcast
Controlled Circulation
41. A telecommunication company required to carry messages.
Common Carrier
Off-network
Open Source Software
Derequlation
42. Outmoded name for early cable television.
Consumer Culture
Contextual Advertising
Media Literacy
CATV
43. Connecting multiple sets of single location or building to a single - master antenna.
Corrective Advertising
Shopbills
Narrow Casting
MATV
44. Granting equal carriage over phone and cable lines.
Network Neutrality
Advertorial
Ethnic Press
Dissident Press
45. Involves the sale of a program that was originally run on network television: a rerun.
Corporate Independent Studios
Genre
Vast Wasteland
Off-network
46. Media's content and grammar. Style and ability.
Niche Marketing
Production Values
Network
All Channel Legislation
47. Aiming broadcasting at a smaller audience.
Unique Selling Proposition
MATV
Narrow Casting
Rating
48. Sponsor-financing of movies to advance a manufactures product.
Narrow Casting
Branding Films
Cume
Dissident Press
49. Suburban or regional versions of metropolitan newspaper.
Audience Fragmentation
Zarred Editions
P2P (Peer to peer)
Blinks
50. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Conglomeration
P2P (Peer to peer)
Open Source Software