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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Percentage of a markers total population that is reached by a piece of broadcast programming.






2. Total sale of broadcast airtime.






3. The illegal recording and sale of copyrighted material.






4. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






5. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






6. In record retailing - albums more than 3 years old.






7. Measuring the effectiveness of advertising messages by showing them to consumers.






8. Media's content and grammar. Style and ability.






9. A style of media with a distinctive style.






10. Connecting multiple sets of single location or building to a single - master antenna.






11. A medium that carries messages to other people.






12. The means of delivering a specific media content.






13. Recording of one artists music by another.






14. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






15. Attractive - artful business cards use by early British people to promote themselves.






16. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






17. A broadcasting station that aligns itself with a network.






18. Movies that can be described in one line.






19. The delivery of radio over the internet directly to individual listeners.






20. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






21. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






22. Software that gets direct downloads by passing servers.






23. People considered to be representatives of the target market - review a number of approaches to the campaign.






24. Brief video episodes of television on mobile screens.






25. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






26. Free - alternative weeklies with a local and partical orientation.






27. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






28. Online messages akin to billboards.






29. Media mainly used in computer networks such as the Internet.






30. The culture that seems to hold sway with the majority of people.






31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






32. 1 second commercials between songs on the radio.






33. Aiming broadcasting at a smaller audience.






34. The ability to comprehand mass communication.






35. The erosions of traditional distinctive style elements.






36. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






37. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






38. Recording and downloading of audio files stored on servers.






39. The number of issues of a magazine or newspaper that are sold.






40. Tying two seperate but related shots in such a way that take new meaning.






41. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






42. Movies produced with full intention of providing several sequels.






43. Rating technology.






44. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






46. Outmoded name for early cable television.






47. Relaxation of ownership and other rules for radio and television.






48. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






49. A telecommunication company required to carry messages.






50. Commuter Papers - Free dailies designed for young commuters.