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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Puffets
Microcinema
Contextual Advertising
VALS
2. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Vertical Integration
Copy Testing
Engagement
3. Early weekly British Publication that carried ads.
Platform
Vertical Integration
Newsbooks
Sweeps Period
4. Freely downloaded software.
Targeting
Ethnic Press
Billings
Open Source Software
5. Aiming media content or consumer products at smaller - more specific audience.
News Stage
360 Marketing
Derequlation
Targeting
6. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Copy Testing
Circulation
Vertical Integration
Syndication
7. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Banners
Newsbooks
Ethnic Press
8. In record retailing - albums more than 3 years old.
Streaming
Mass Communication
Catalogue Albums
Audience Fragmentation
9. The ability to comprehand mass communication.
Syndication
Consumer Juries
Media Literacy
Web Radio
10. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
360 Marketing
Mass Medium
Network
Engagement
11. Ownership of different media companies concentrated in fewer fewer hands.
360 Marketing
Concentration on Ownership
P2P (Peer to peer)
Consumer Juries
12. Attractive - artful business cards use by early British people to promote themselves.
Forced Exposure
Theatrical Films
Shopbills
Convergence
13. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Convergence
Shopbills
Puffets
Microcinema
14. Creating space for creative artists.
Conglomeration
Newsbooks
Feature Syndicates
Syndication
15. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Corporate Independent Studios
Digital Recording
Cyber Advertising
Advertorial
16. Movies that can be described in one line.
Concept Films
Copyright
Cume
Ad-Pull Policy
17. Suburban or regional versions of metropolitan newspaper.
Syndication
Playlist
Franchise Films
Zarred Editions
18. A medium that carries messages to other people.
Mass Medium
Ambient Advertising
Demographic Segmentation
Podcast
19. Lumiere brothers device that both photographed and projected action.
Genre
Cinematography
Feature Syndicates
Playlist
20. Recording and downloading of audio files stored on servers.
Niche Marketing
Off-network
Podcast
Mass Communication
21. Measuring the effectiveness of advertising messages by showing them to consumers.
Production Values
Blockbuster Mentality
Copy Testing
Unique Selling Proposition
22. A consumer magazine published by a retail business for readers with similar interests.
All Channel Legislation
Audience Fragmentation
Brand Magazine
News Stage
23. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Ambient Advertising
Mobisodes
Affiliates
Demographic Segmentation
24. The culture that seems to hold sway with the majority of people.
Network (broadcasting)
Dominate Culture / Mainstream
Blockbuster Mentality
Forced Exposure
25. A broadcasting station that aligns itself with a network.
Affiliates
MP3
Average Quarter-Hour
Copy Testing
26. Involves the sale of a program that was originally run on network television: a rerun.
Clear time
Ethnic Press
Network
Off-network
27. The cumulative audience - pepole who listen every 5 minutes.
Consumer Juries
Cume
Feature Syndicates
Affiliates
28. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Vast Wasteland
Open Source Software
Web Radio
VALS
29. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Web Radio
Catalogue Albums
All Channel Legislation
Unique Selling Proposition
30. Placement of commercials on various online sites.
Cyber Advertising
VALS
Forced Exposure
Web Radio
31. Total sale of broadcast airtime.
Controlled Circulation
Cume
Billings
Niche Marketing
32. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Mass Medium
Network (broadcasting)
Sweeps Period
Billings
33. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
360 Marketing
Newsbooks
Commuter Papers
Vast Wasteland
34. Movies produced with full intention of providing several sequels.
Clear time
Controlled Circulation
Franchise Films
Banners
35. Aiming media content at smaller - homogenous audience.
Web Radio
360 Marketing
Conglomeration
Niche Marketing
36. The increase in ownership or media outlet.
Concept Films
Microcinema
Unique Selling Proposition
Conglomeration
37. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Brand Magazine
Narrow Casting
Microcinema
38. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
VALS
Conglomeration
Mass Medium
39. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Ethnic Press
Audience Fragmentation
Copyright
40. The erosions of traditional distinctive style elements.
Catalogue Albums
Cinematography
MP3
Convergence
41. The delivery of radio over the internet directly to individual listeners.
Web Radio
Feature Syndicates
Niche Marketing
Media Literacy
42. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Commuter Papers
Ad-Pull Policy
Vertical Integration
Platform
43. Ads to correct deceptive advertising.
Factory Studios
Corrective Advertising
Mass Communication
Webzine
44. Ads showing up in nontraditional settings.
Alternative Press
Zarred Editions
Network Neutrality
360 Marketing
45. File compression software that permits streaming of digital audio and video data.
Conglomeration
MP3
Webzine
Zarred Editions
46. The number of issues of a magazine or newspaper that are sold.
Cinematography
P2P (Peer to peer)
Circulation
Web Radio
47. Advertising that the consumer actively accepts.
Cover
Vast Wasteland
Permission Marketing
MP3
48. Brief video episodes of television on mobile screens.
Montage
Mobisodes
Billings
Concentration on Ownership
49. Audience for specific media content becoming smaller and increasingly homogeneous.
Blinks
Audience Fragmentation
Microcinema
Genre
50. Recording of one artists music by another.
Conglomeration
Rating
Shopbills
Cover