Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In record retailing - albums more than 3 years old.






2. Sponsor-financing of movies to advance a manufactures product.






3. A broadcasting station that aligns itself with a network.






4. The first film production companies.






5. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






6. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






7. The number of issues of a magazine or newspaper that are sold.






8. Music custom selected by a disc jockey.






9. People considered to be representatives of the target market - review a number of approaches to the campaign.






10. Aiming media content or consumer products at smaller - more specific audience.






11. The increase in ownership or media outlet.






12. Lumiere brothers device that both photographed and projected action.






13. Advertising that the consumer actively accepts.






14. File compression software that permits streaming of digital audio and video data.






15. The erosions of traditional distinctive style elements.






16. Online billboards placed on the side of the webpage.






17. 1 second commercials between songs on the radio.






18. Connecting multiple sets of single location or building to a single - master antenna.






19. The means of delivering a specific media content.






20. Recreation on television news of some event that is believed to have happened of which could have happened.






21. How many people listening every 15 minutes.






22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






23. Placement of commercials on various online sites.






24. Involves the sale of a program that was originally run on network television: a rerun.






25. Movies produced primarily for initial exhibition on theater screens.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. A medium that carries messages to other people.






28. Total sale of broadcast airtime.






29. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






30. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






31. Attractive - artful business cards use by early British people to promote themselves.






32. Relaxation of ownership and other rules for radio and television.






33. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






34. A consumer magazine published by a retail business for readers with similar interests.






35. Process of creating shared meaning between the mass and audience.






36. Ownership of different media companies concentrated in fewer fewer hands.






37. The cumulative audience - pepole who listen every 5 minutes.






38. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






39. Film making using high tech cameras and digital filming.






40. Commuter Papers - Free dailies designed for young commuters.






41. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






42. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






43. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






44. Free - alternative weeklies with a local and partical orientation.






45. Software that gets direct downloads by passing servers.






46. Ads showing up in nontraditional settings.






47. Recording and downloading of audio files stored on servers.






48. Demand by a advertiser to review an article with the threat of being pulled out - if not.






49. The culture that seems to hold sway with the majority of people.






50. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.