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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sale of radio or television content to stations on a market-by-market basis.
Blinks
MP3
Consumer Juries
Syndication
2. Recording and downloading of audio files stored on servers.
Ethnic Press
Podcast
Streaming
Off-network
3. Music custom selected by a disc jockey.
Circulation
Playlist
Zarred Editions
News Stage
4. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Sweeps Period
Affiliates
Network Neutrality
5. Movies produced with full intention of providing several sequels.
Demographic Segmentation
Ethnic Press
P2P (Peer to peer)
Franchise Films
6. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Open Source Software
Audience Fragmentation
Derequlation
7. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Production Values
Blockbuster Mentality
Network (broadcasting)
Montage
8. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Culture
Podcast
Corporate Independent Studios
9. Process of creating shared meaning between the mass and audience.
Banners
Brand Magazine
Genre
Mass Communication
10. Film making using high tech cameras and digital filming.
Shopbills
Circulation
Microcinema
Cyber Advertising
11. Ads to correct deceptive advertising.
Corrective Advertising
Audience Fragmentation
News Stage
Corporate Independent Studios
12. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Dominate Culture / Mainstream
News Stage
Personal Peoplemeter
13. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Cume
Consumer Juries
Blockbuster Mentality
14. A style of media with a distinctive style.
Genre
Vast Wasteland
Conglomeration
Playlist
15. Advertising that the consumer actively accepts.
Permission Marketing
Mass Communication
Syndication
P2P (Peer to peer)
16. Media mainly used in computer networks such as the Internet.
Network
Branding Films
Factory Studios
Average Quarter-Hour
17. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Clear time
Playlist
Sweeps Period
18. Aiming broadcasting at a smaller audience.
Corrective Advertising
Skyscrapers
Controlled Circulation
Narrow Casting
19. Early weekly British Publication that carried ads.
Puffets
Convergence
Forced Exposure
Newsbooks
20. The first film production companies.
Newsbooks
Franchise Films
Dissident Press
Factory Studios
21. The simultaneous downloading and accessing of digital audio or video data.
Billings
Streaming
P2P (Peer to peer)
Contextual Advertising
22. Brief video episodes of television on mobile screens.
Consumer Juries
Mobisodes
Narrow Casting
Affiliates
23. Connecting multiple sets of single location or building to a single - master antenna.
Concept Films
Catalogue Albums
Microcinema
MATV
24. Online messages akin to billboards.
Puffets
Banners
Ad-Pull Policy
Cinematography
25. Recreation on television news of some event that is believed to have happened of which could have happened.
Mass Medium
Forced Exposure
Derequlation
News Stage
26. Placement of commercials on various online sites.
Production Values
MP3
Network Neutrality
Cyber Advertising
27. The ability to comprehand mass communication.
Media Literacy
Sweeps Period
Convergence
Genre
28. Recording of one artists music by another.
Production Values
Brand Magazine
Ad-Pull Policy
Cover
29. 1 second commercials between songs on the radio.
Brand Magazine
Mass Communication
Culture
Blinks
30. Relaxation of ownership and other rules for radio and television.
Sweeps Period
Derequlation
Mass Medium
Franchise Films
31. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Syndication
Culture
Engagement
Dissident Press
32. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Engagement
Cinematography
Billings
VALS
33. Free - alternative weeklies with a local and partical orientation.
Rating
Dissident Press
Genre
MATV
34. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Network Neutrality
Sweeps Period
Blockbuster Mentality
Convergence
35. Outmoded name for early cable television.
Ad-Pull Policy
Cume
CATV
Skyscrapers
36. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Factory Studios
Billings
Ad-Pull Policy
37. Involves the sale of a program that was originally run on network television: a rerun.
Cume
Off-network
Billings
Piracy
38. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Derequlation
Ethnic Press
Digital Recording
Network (broadcasting)
39. The erosions of traditional distinctive style elements.
Copy Testing
Mass Medium
Convergence
Advertorial
40. People considered to be representatives of the target market - review a number of approaches to the campaign.
Conglomeration
Consumer Juries
Feature Syndicates
Puffets
41. Weekly free pages with local events.
Skyscrapers
Alternative Press
MATV
Shopbills
42. Audience for specific media content becoming smaller and increasingly homogeneous.
Copy Testing
Audience Fragmentation
Alternative Press
Consumer Culture
43. Tying two seperate but related shots in such a way that take new meaning.
Targeting
Dissident Press
Montage
Advertorial
44. How many people listening every 15 minutes.
Commuter Papers
Psychographic Segmentation
Average Quarter-Hour
Piracy
45. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Derequlation
Blockbuster Mentality
Advertorial
46. Aiming media content or consumer products at smaller - more specific audience.
Audience Fragmentation
Mobisodes
Targeting
Network
47. The means of delivering a specific media content.
Digital Recording
Catalogue Albums
Platform
Brand Magazine
48. Rating technology.
Mobisodes
Franchise Films
Consumer Juries
Personal Peoplemeter
49. Sponsor-financing of movies to advance a manufactures product.
Cume
CATV
Mass Communication
Branding Films
50. The cumulative audience - pepole who listen every 5 minutes.
Cume
Production Values
Consumer Culture
Montage
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