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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






2. The first film production companies.






3. Early weekly British Publication that carried ads.






4. Media mainly used in computer networks such as the Internet.






5. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






6. Media's content and grammar. Style and ability.






7. Free - alternative weeklies with a local and partical orientation.






8. The delivery of radio over the internet directly to individual listeners.






9. The illegal recording and sale of copyrighted material.






10. When local affiliates carry a network's program.






11. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






13. Recording of one artists music by another.






14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






15. Attractive - artful business cards use by early British people to promote themselves.






16. Ads to correct deceptive advertising.






17. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






18. In record retailing - albums more than 3 years old.






19. Placement of commercials on various online sites.






20. Measuring the effectiveness of advertising messages by showing them to consumers.






21. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






22. Ownership of different media companies concentrated in fewer fewer hands.






23. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






24. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






25. Weekly free pages with local events.






26. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






27. A style of media with a distinctive style.






28. The erosions of traditional distinctive style elements.






29. The increase in ownership or media outlet.






30. Tying two seperate but related shots in such a way that take new meaning.






31. Granting equal carriage over phone and cable lines.






32. Recording and downloading of audio files stored on servers.






33. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






34. A telecommunication company required to carry messages.






35. Identifying and granting ownership of a given piece of expression to protect the creators interest.






36. Demand by a advertiser to review an article with the threat of being pulled out - if not.






37. Music custom selected by a disc jockey.






38. Process of creating shared meaning between the mass and audience.






39. How many people listening every 15 minutes.






40. The simultaneous downloading and accessing of digital audio or video data.






41. Creating space for creative artists.






42. A broadcasting station that aligns itself with a network.






43. The culture that seems to hold sway with the majority of people.






44. Freely downloaded software.






45. Film making using high tech cameras and digital filming.






46. Online messages akin to billboards.






47. Rating technology.






48. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






49. Sale of radio or television content to stations on a market-by-market basis.






50. Connecting multiple sets of single location or building to a single - master antenna.