Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to comprehand mass communication.






2. Involves the sale of a program that was originally run on network television: a rerun.






3. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






4. Movies that can be described in one line.






5. A consumer magazine published by a retail business for readers with similar interests.






6. A broadcasting station that aligns itself with a network.






7. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






8. When local affiliates carry a network's program.






9. Media mainly used in computer networks such as the Internet.






10. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






11. Total sale of broadcast airtime.






12. Rating technology.






13. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






14. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






15. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






16. File compression software that permits streaming of digital audio and video data.






17. Connecting multiple sets of single location or building to a single - master antenna.






18. Advertising that the consumer actively accepts.






19. Lumiere brothers device that both photographed and projected action.






20. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






21. The culture that seems to hold sway with the majority of people.






22. Demand by a advertiser to review an article with the threat of being pulled out - if not.






23. Relaxation of ownership and other rules for radio and television.






24. Placement of commercials on various online sites.






25. Ownership of different media companies concentrated in fewer fewer hands.






26. A style of media with a distinctive style.






27. Suburban or regional versions of metropolitan newspaper.






28. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






29. Software that gets direct downloads by passing servers.






30. Aiming media content or consumer products at smaller - more specific audience.






31. Movies produced with full intention of providing several sequels.






32. Ads to correct deceptive advertising.






33. How many people listening every 15 minutes.






34. Granting equal carriage over phone and cable lines.






35. Attractive - artful business cards use by early British people to promote themselves.






36. Film making using high tech cameras and digital filming.






37. Freely downloaded software.






38. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






39. Tying two seperate but related shots in such a way that take new meaning.






40. 1 second commercials between songs on the radio.






41. The illegal recording and sale of copyrighted material.






42. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






43. Movies produced primarily for initial exhibition on theater screens.






44. Music custom selected by a disc jockey.






45. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






46. The first film production companies.






47. Sale of radio or television content to stations on a market-by-market basis.






48. Media's content and grammar. Style and ability.






49. Online messages akin to billboards.






50. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.