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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sponsor-financing of movies to advance a manufactures product.






2. Sale of radio or television content to stations on a market-by-market basis.






3. Film making using high tech cameras and digital filming.






4. The increase in ownership or media outlet.






5. The first film production companies.






6. 1 second commercials between songs on the radio.






7. Audience for specific media content becoming smaller and increasingly homogeneous.






8. Online magazine.






9. The means of delivering a specific media content.






10. Brief video episodes of television on mobile screens.






11. File compression software that permits streaming of digital audio and video data.






12. Ads to correct deceptive advertising.






13. People considered to be representatives of the target market - review a number of approaches to the campaign.






14. Creating space for creative artists.






15. Measuring the effectiveness of advertising messages by showing them to consumers.






16. The delivery of radio over the internet directly to individual listeners.






17. Early weekly British Publication that carried ads.






18. Media's content and grammar. Style and ability.






19. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






20. Percentage of a markers total population that is reached by a piece of broadcast programming.






21. Outmoded name for early cable television.






22. A consumer magazine published by a retail business for readers with similar interests.






23. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






24. Commuter Papers - Free dailies designed for young commuters.






25. Aiming broadcasting at a smaller audience.






26. Recording and downloading of audio files stored on servers.






27. Media mainly used in computer networks such as the Internet.






28. Ads showing up in nontraditional settings.






29. Lumiere brothers device that both photographed and projected action.






30. Weekly free pages with local events.






31. Demand by a advertiser to review an article with the threat of being pulled out - if not.






32. Ownership of different media companies concentrated in fewer fewer hands.






33. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






34. Movies produced primarily for initial exhibition on theater screens.






35. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






36. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






37. Relaxation of ownership and other rules for radio and television.






38. Process of creating shared meaning between the mass and audience.






39. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






40. The culture that seems to hold sway with the majority of people.






41. In record retailing - albums more than 3 years old.






42. Attractive - artful business cards use by early British people to promote themselves.






43. The cumulative audience - pepole who listen every 5 minutes.






44. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






45. Advertising that the consumer actively accepts.






46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






47. The illegal recording and sale of copyrighted material.






48. A medium that carries messages to other people.






49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






50. Placing ads in public places such as store floors - at gas pumps - in bathroom.







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Can you answer 50 questions in 15 minutes?


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