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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
All Channel Legislation
Rating
Demographic Segmentation
2. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Blinks
Derequlation
CATV
3. Brief video episodes of television on mobile screens.
Derequlation
Webzine
Mobisodes
Web Radio
4. Relaxation of ownership and other rules for radio and television.
Ad-Pull Policy
Derequlation
Open Source Software
Rating
5. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Zarred Editions
Demographic Segmentation
Blinks
Media Literacy
6. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Demographic Segmentation
Dominate Culture / Mainstream
News Stage
7. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Mobisodes
Vertical Integration
Microcinema
Piracy
8. A style of media with a distinctive style.
Average Quarter-Hour
Derequlation
Network
Genre
9. Outmoded name for early cable television.
Concentration on Ownership
CATV
Theatrical Films
Montage
10. Lumiere brothers device that both photographed and projected action.
Cinematography
Network
Niche Marketing
Factory Studios
11. In record retailing - albums more than 3 years old.
Catalogue Albums
Blinks
Derequlation
Controlled Circulation
12. Measuring the effectiveness of advertising messages by showing them to consumers.
Rating
Consumer Culture
Ad-Pull Policy
Copy Testing
13. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
MATV
Puffets
Controlled Circulation
Blinks
14. Suburban or regional versions of metropolitan newspaper.
Advertorial
Montage
Blinks
Zarred Editions
15. Media mainly used in computer networks such as the Internet.
Cyber Advertising
Network
Niche Marketing
Audience Fragmentation
16. Music custom selected by a disc jockey.
Controlled Circulation
Playlist
MP3
Digital Recording
17. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Permission Marketing
Web Radio
Network (broadcasting)
Network
18. Advertising that the consumer actively accepts.
Billings
Copyright
Permission Marketing
Shopbills
19. Process of creating shared meaning between the mass and audience.
Off-network
Mass Communication
Unique Selling Proposition
Feature Syndicates
20. Recording and downloading of audio files stored on servers.
Affiliates
Podcast
Shopbills
Web Radio
21. Tying two seperate but related shots in such a way that take new meaning.
Montage
Demographic Segmentation
Corporate Independent Studios
Consumer Culture
22. Commuter Papers - Free dailies designed for young commuters.
P2P (Peer to peer)
Commuter Papers
Corrective Advertising
Alternative Press
23. The cumulative audience - pepole who listen every 5 minutes.
CATV
Cume
Rating
Ambient Advertising
24. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Niche Marketing
Streaming
Factory Studios
25. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Skyscrapers
Newsbooks
Ambient Advertising
26. The ability to comprehand mass communication.
Streaming
Media Literacy
Consumer Culture
Ad-Pull Policy
27. 1 second commercials between songs on the radio.
Psychographic Segmentation
Network
Blinks
Catalogue Albums
28. How many people listening every 15 minutes.
Billings
360 Marketing
Average Quarter-Hour
Demographic Segmentation
29. Freely downloaded software.
Blockbuster Mentality
Open Source Software
Dissident Press
Newsbooks
30. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
All Channel Legislation
Common Carrier
Cume
31. Film making using high tech cameras and digital filming.
Microcinema
All Channel Legislation
Ambient Advertising
Niche Marketing
32. Aiming broadcasting at a smaller audience.
Blinks
Web Radio
Narrow Casting
Clear time
33. Weekly free pages with local events.
Factory Studios
Forced Exposure
Alternative Press
Newsbooks
34. Attractive - artful business cards use by early British people to promote themselves.
Brand Magazine
Network
Shopbills
Skyscrapers
35. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Syndication
Alternative Press
All Channel Legislation
36. Online magazine.
Webzine
Banners
Vertical Integration
Network
37. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Consumer Culture
All Channel Legislation
Narrow Casting
Sweeps Period
38. The means of delivering a specific media content.
Ad-Pull Policy
Platform
Vast Wasteland
Network
39. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Syndication
Contextual Advertising
MATV
40. Granting equal carriage over phone and cable lines.
Convergence
Cover
Shopbills
Network Neutrality
41. The number of issues of a magazine or newspaper that are sold.
Mass Communication
Webzine
Circulation
Affiliates
42. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Piracy
Catalogue Albums
Niche Marketing
43. Rating technology.
Personal Peoplemeter
Cyber Advertising
Concentration on Ownership
Dissident Press
44. The delivery of radio over the internet directly to individual listeners.
Dissident Press
Contextual Advertising
Conglomeration
Web Radio
45. The simultaneous downloading and accessing of digital audio or video data.
Consumer Juries
Streaming
Digital Recording
Concept Films
46. When local affiliates carry a network's program.
Clear time
Advertorial
Production Values
News Stage
47. Online messages akin to billboards.
Newsbooks
Mass Communication
Banners
Corporate Independent Studios
48. Ads showing up in nontraditional settings.
Vast Wasteland
Dissident Press
360 Marketing
Skyscrapers
49. The first film production companies.
Podcast
Genre
Network (broadcasting)
Factory Studios
50. File compression software that permits streaming of digital audio and video data.
MP3
Network Neutrality
Ambient Advertising
Digital Recording