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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Theatrical Films
Off-network
Engagement
VALS
2. Online messages akin to billboards.
Banners
Media Literacy
Niche Marketing
Consumer Juries
3. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Billings
Affiliates
Culture
Cinematography
4. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Cume
Zarred Editions
Vertical Integration
5. Involves the sale of a program that was originally run on network television: a rerun.
Circulation
Off-network
360 Marketing
Cyber Advertising
6. Aiming media content or consumer products at smaller - more specific audience.
Banners
Targeting
Ethnic Press
Controlled Circulation
7. Media's content and grammar. Style and ability.
Vast Wasteland
Network (broadcasting)
Production Values
Copyright
8. Music custom selected by a disc jockey.
Playlist
Psychographic Segmentation
Catalogue Albums
Cume
9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Skyscrapers
Corporate Independent Studios
Forced Exposure
CATV
10. Weekly free pages with local events.
Sweeps Period
Alternative Press
CATV
Concept Films
11. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Cyber Advertising
Affiliates
Psychographic Segmentation
12. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
News Stage
Ethnic Press
Network Neutrality
Copyright
13. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Mobisodes
Vast Wasteland
Webzine
Banners
14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Psychographic Segmentation
Cover
Off-network
Puffets
15. 1 second commercials between songs on the radio.
Blinks
360 Marketing
Puffets
Web Radio
16. Aiming media content at smaller - homogenous audience.
Rating
Common Carrier
Catalogue Albums
Niche Marketing
17. Placement of commercials on various online sites.
Cyber Advertising
VALS
Convergence
Culture
18. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Theatrical Films
Mobisodes
Mass Medium
19. Process of creating shared meaning between the mass and audience.
Theatrical Films
Mass Medium
Affiliates
Mass Communication
20. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
News Stage
Sweeps Period
Derequlation
Clear time
21. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Mass Medium
Streaming
Unique Selling Proposition
22. The means of delivering a specific media content.
Syndication
Platform
Zarred Editions
Corrective Advertising
23. Tying two seperate but related shots in such a way that take new meaning.
Cinematography
Montage
Ethnic Press
MP3
24. Movies produced primarily for initial exhibition on theater screens.
Affiliates
Convergence
Theatrical Films
Clear time
25. Aiming broadcasting at a smaller audience.
Dominate Culture / Mainstream
Mass Communication
Catalogue Albums
Narrow Casting
26. Film making using high tech cameras and digital filming.
Microcinema
Convergence
Billings
Mass Communication
27. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Web Radio
Rating
Copyright
Conglomeration
28. Ads showing up in nontraditional settings.
Affiliates
360 Marketing
Dissident Press
Audience Fragmentation
29. Total sale of broadcast airtime.
Newsbooks
Convergence
Vertical Integration
Billings
30. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Psychographic Segmentation
Rating
Factory Studios
31. Movies that can be described in one line.
Forced Exposure
Concept Films
Podcast
Derequlation
32. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Audience Fragmentation
Alternative Press
Advertorial
News Stage
33. Audience for specific media content becoming smaller and increasingly homogeneous.
Rating
Audience Fragmentation
Factory Studios
Consumer Culture
34. Recording of one artists music by another.
Cover
Psychographic Segmentation
Microcinema
Clear time
35. A broadcasting station that aligns itself with a network.
Commuter Papers
Circulation
Affiliates
Piracy
36. How many people listening every 15 minutes.
Cume
Narrow Casting
Average Quarter-Hour
Network
37. File compression software that permits streaming of digital audio and video data.
MP3
Engagement
Cover
Circulation
38. Ads to correct deceptive advertising.
Corrective Advertising
Unique Selling Proposition
Commuter Papers
News Stage
39. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Advertorial
Syndication
Demographic Segmentation
Derequlation
40. Outmoded name for early cable television.
Feature Syndicates
CATV
Targeting
Clear time
41. Measuring the effectiveness of advertising messages by showing them to consumers.
Off-network
All Channel Legislation
Copy Testing
Podcast
42. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
P2P (Peer to peer)
Psychographic Segmentation
Franchise Films
Contextual Advertising
43. Rating technology.
Network (broadcasting)
Contextual Advertising
Personal Peoplemeter
News Stage
44. The illegal recording and sale of copyrighted material.
Blockbuster Mentality
Mass Medium
Cume
Piracy
45. Creating space for creative artists.
Network
Cinematography
Feature Syndicates
Personal Peoplemeter
46. Lumiere brothers device that both photographed and projected action.
Blinks
Cinematography
Controlled Circulation
Culture
47. Media mainly used in computer networks such as the Internet.
Circulation
Open Source Software
Shopbills
Network
48. The delivery of radio over the internet directly to individual listeners.
Cume
Theatrical Films
Web Radio
Ad-Pull Policy
49. The cumulative audience - pepole who listen every 5 minutes.
Newsbooks
News Stage
Dominate Culture / Mainstream
Cume
50. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Puffets
Network Neutrality
All Channel Legislation
Commuter Papers