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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content or consumer products at smaller - more specific audience.
Network Neutrality
Targeting
Brand Magazine
Cume
2. The illegal recording and sale of copyrighted material.
Piracy
MP3
Rating
Vertical Integration
3. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Concept Films
Zarred Editions
Affiliates
4. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Demographic Segmentation
Ambient Advertising
Shopbills
Web Radio
5. Sale of radio or television content to stations on a market-by-market basis.
Blockbuster Mentality
Feature Syndicates
Syndication
Alternative Press
6. Percentage of a markers total population that is reached by a piece of broadcast programming.
Average Quarter-Hour
Rating
Production Values
Concentration on Ownership
7. Tying two seperate but related shots in such a way that take new meaning.
CATV
Psychographic Segmentation
Montage
Culture
8. The cumulative audience - pepole who listen every 5 minutes.
Consumer Juries
Cume
Shopbills
Mobisodes
9. A consumer magazine published by a retail business for readers with similar interests.
Network Neutrality
Common Carrier
Brand Magazine
Audience Fragmentation
10. Early weekly British Publication that carried ads.
Engagement
Open Source Software
Newsbooks
Corrective Advertising
11. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Copy Testing
Microcinema
Piracy
12. When local affiliates carry a network's program.
Clear time
Puffets
Branding Films
Playlist
13. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Cover
Contextual Advertising
Network
Derequlation
14. Music custom selected by a disc jockey.
Copy Testing
Corporate Independent Studios
Web Radio
Playlist
15. How many people listening every 15 minutes.
Piracy
Demographic Segmentation
Average Quarter-Hour
Catalogue Albums
16. Relaxation of ownership and other rules for radio and television.
Derequlation
Digital Recording
Targeting
Webzine
17. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Playlist
Microcinema
Targeting
18. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Psychographic Segmentation
MP3
Common Carrier
19. The ability to comprehand mass communication.
Media Literacy
Targeting
Microcinema
Webzine
20. Media mainly used in computer networks such as the Internet.
MP3
Network
Conglomeration
Skyscrapers
21. Creating space for creative artists.
Feature Syndicates
Puffets
360 Marketing
Skyscrapers
22. The culture that seems to hold sway with the majority of people.
Narrow Casting
Network Neutrality
Cover
Dominate Culture / Mainstream
23. Movies that can be described in one line.
Copyright
Concept Films
Ethnic Press
Microcinema
24. A style of media with a distinctive style.
Genre
Dominate Culture / Mainstream
Engagement
360 Marketing
25. Process of creating shared meaning between the mass and audience.
Cume
Streaming
Mass Communication
Permission Marketing
26. Rating technology.
Blockbuster Mentality
Personal Peoplemeter
Billings
Cume
27. Movies produced primarily for initial exhibition on theater screens.
All Channel Legislation
Theatrical Films
Skyscrapers
News Stage
28. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Mass Medium
Blinks
Sweeps Period
Vast Wasteland
29. Placement of commercials on various online sites.
Zarred Editions
360 Marketing
Network (broadcasting)
Cyber Advertising
30. Audience for specific media content becoming smaller and increasingly homogeneous.
Cinematography
Banners
Blockbuster Mentality
Audience Fragmentation
31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ad-Pull Policy
Engagement
Ethnic Press
Audience Fragmentation
32. Recording and downloading of audio files stored on servers.
Podcast
Newsbooks
Alternative Press
Skyscrapers
33. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Factory Studios
Vast Wasteland
Permission Marketing
Derequlation
34. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Podcast
Blinks
Engagement
35. Granting equal carriage over phone and cable lines.
Network Neutrality
Targeting
Blinks
Concept Films
36. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Blockbuster Mentality
Network (broadcasting)
Contextual Advertising
Affiliates
37. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
CATV
Streaming
Skyscrapers
Puffets
38. Ads to correct deceptive advertising.
Consumer Juries
Corrective Advertising
Off-network
Podcast
39. Ads showing up in nontraditional settings.
Circulation
Mobisodes
360 Marketing
Vast Wasteland
40. Lumiere brothers device that both photographed and projected action.
Cinematography
Conglomeration
Theatrical Films
Corporate Independent Studios
41. Outmoded name for early cable television.
Newsbooks
CATV
Circulation
Piracy
42. Sponsor-financing of movies to advance a manufactures product.
Niche Marketing
Branding Films
Affiliates
Targeting
43. A broadcasting station that aligns itself with a network.
Derequlation
Mobisodes
Skyscrapers
Affiliates
44. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Ad-Pull Policy
Niche Marketing
Theatrical Films
Psychographic Segmentation
45. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Blockbuster Mentality
Niche Marketing
Alternative Press
46. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Network (broadcasting)
Piracy
Affiliates
47. The means of delivering a specific media content.
Production Values
Platform
Digital Recording
CATV
48. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Network Neutrality
Branding Films
Audience Fragmentation
Culture
49. Movies produced with full intention of providing several sequels.
Franchise Films
Ethnic Press
Cume
Mass Medium
50. Connecting multiple sets of single location or building to a single - master antenna.
Mass Communication
MATV
P2P (Peer to peer)
Contextual Advertising