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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing ads in public places such as store floors - at gas pumps - in bathroom.






2. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






3. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






4. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






5. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






6. The culture that seems to hold sway with the majority of people.






7. Recording and downloading of audio files stored on servers.






8. File compression software that permits streaming of digital audio and video data.






9. The ability to comprehand mass communication.






10. When local affiliates carry a network's program.






11. Granting equal carriage over phone and cable lines.






12. Outmoded name for early cable television.






13. A medium that carries messages to other people.






14. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






15. Online billboards placed on the side of the webpage.






16. The increase in ownership or media outlet.






17. The means of delivering a specific media content.






18. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






19. A telecommunication company required to carry messages.






20. Identifying and granting ownership of a given piece of expression to protect the creators interest.






21. Media mainly used in computer networks such as the Internet.






22. Free - alternative weeklies with a local and partical orientation.






23. A style of media with a distinctive style.






24. Sponsor-financing of movies to advance a manufactures product.






25. The illegal recording and sale of copyrighted material.






26. Freely downloaded software.






27. Online messages akin to billboards.






28. Sale of radio or television content to stations on a market-by-market basis.






29. Software that gets direct downloads by passing servers.






30. Movies produced with full intention of providing several sequels.






31. The number of issues of a magazine or newspaper that are sold.






32. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






33. Measuring the effectiveness of advertising messages by showing them to consumers.






34. Aiming broadcasting at a smaller audience.






35. Creating space for creative artists.






36. How many people listening every 15 minutes.






37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






38. 1962 Law Requiring all TV sets import to manufacture in the U.S.






39. Music custom selected by a disc jockey.






40. A consumer magazine published by a retail business for readers with similar interests.






41. Rating technology.






42. The cumulative audience - pepole who listen every 5 minutes.






43. Ads showing up in nontraditional settings.






44. Ownership of different media companies concentrated in fewer fewer hands.






45. Weekly free pages with local events.






46. Film making using high tech cameras and digital filming.






47. Recreation on television news of some event that is believed to have happened of which could have happened.






48. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






49. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






50. Total sale of broadcast airtime.







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Can you answer 50 questions in 15 minutes?


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