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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the sale of a program that was originally run on network television: a rerun.






2. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






3. The delivery of radio over the internet directly to individual listeners.






4. Creating space for creative artists.






5. The cumulative audience - pepole who listen every 5 minutes.






6. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






7. The simultaneous downloading and accessing of digital audio or video data.






8. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






10. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






11. Outmoded name for early cable television.






12. Placement of commercials on various online sites.






13. Connecting multiple sets of single location or building to a single - master antenna.






14. Brief video episodes of television on mobile screens.






15. Attractive - artful business cards use by early British people to promote themselves.






16. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






17. Aiming broadcasting at a smaller audience.






18. Advertising that the consumer actively accepts.






19. Recording and downloading of audio files stored on servers.






20. A medium that carries messages to other people.






21. Early weekly British Publication that carried ads.






22. Film making using high tech cameras and digital filming.






23. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






24. Aiming media content at smaller - homogenous audience.






25. How many people listening every 15 minutes.






26. Lumiere brothers device that both photographed and projected action.






27. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






28. Online messages akin to billboards.






29. When local affiliates carry a network's program.






30. Online billboards placed on the side of the webpage.






31. Music custom selected by a disc jockey.






32. 1962 Law Requiring all TV sets import to manufacture in the U.S.






33. Ownership of different media companies concentrated in fewer fewer hands.






34. Placing ads in public places such as store floors - at gas pumps - in bathroom.






35. Identifying and granting ownership of a given piece of expression to protect the creators interest.






36. The increase in ownership or media outlet.






37. Media mainly used in computer networks such as the Internet.






38. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






39. Sale of radio or television content to stations on a market-by-market basis.






40. A broadcasting station that aligns itself with a network.






41. Tying two seperate but related shots in such a way that take new meaning.






42. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






43. Recording of one artists music by another.






44. Total sale of broadcast airtime.






45. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






46. Suburban or regional versions of metropolitan newspaper.






47. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






48. The first film production companies.






49. The ability to comprehand mass communication.






50. The illegal recording and sale of copyrighted material.







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Can you answer 50 questions in 15 minutes?


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