Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creating space for creative artists.






2. Ads showing up in nontraditional settings.






3. Recreation on television news of some event that is believed to have happened of which could have happened.






4. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






5. Brief video episodes of television on mobile screens.






6. Movies that can be described in one line.






7. Software that gets direct downloads by passing servers.






8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






9. A broadcasting station that aligns itself with a network.






10. The illegal recording and sale of copyrighted material.






11. Freely downloaded software.






12. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






13. Ads to correct deceptive advertising.






14. The number of issues of a magazine or newspaper that are sold.






15. A telecommunication company required to carry messages.






16. Attractive - artful business cards use by early British people to promote themselves.






17. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






18. The simultaneous downloading and accessing of digital audio or video data.






19. Movies produced primarily for initial exhibition on theater screens.






20. A consumer magazine published by a retail business for readers with similar interests.






21. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






22. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






23. The cumulative audience - pepole who listen every 5 minutes.






24. Measuring the effectiveness of advertising messages by showing them to consumers.






25. Weekly free pages with local events.






26. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






27. Demand by a advertiser to review an article with the threat of being pulled out - if not.






28. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






29. Identifying and granting ownership of a given piece of expression to protect the creators interest.






30. Total sale of broadcast airtime.






31. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






32. Connecting multiple sets of single location or building to a single - master antenna.






33. Early weekly British Publication that carried ads.






34. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






35. When local affiliates carry a network's program.






36. A style of media with a distinctive style.






37. A medium that carries messages to other people.






38. Media mainly used in computer networks such as the Internet.






39. Suburban or regional versions of metropolitan newspaper.






40. Aiming broadcasting at a smaller audience.






41. Tying two seperate but related shots in such a way that take new meaning.






42. Ownership of different media companies concentrated in fewer fewer hands.






43. Online billboards placed on the side of the webpage.






44. Sale of radio or television content to stations on a market-by-market basis.






45. Film making using high tech cameras and digital filming.






46. People considered to be representatives of the target market - review a number of approaches to the campaign.






47. Online messages akin to billboards.






48. Rating technology.






49. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






50. Online magazine.