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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The culture that seems to hold sway with the majority of people.
Web Radio
Dominate Culture / Mainstream
Digital Recording
Sweeps Period
2. The illegal recording and sale of copyrighted material.
News Stage
Billings
Syndication
Piracy
3. Recording and downloading of audio files stored on servers.
Network
Podcast
Theatrical Films
Blinks
4. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Mobisodes
Copyright
Skyscrapers
Off-network
5. Percentage of a markers total population that is reached by a piece of broadcast programming.
Targeting
Rating
Branding Films
Mass Medium
6. Ownership of different media companies concentrated in fewer fewer hands.
Billings
Concentration on Ownership
Mobisodes
Circulation
7. A style of media with a distinctive style.
Copy Testing
Genre
Blinks
Derequlation
8. How many people listening every 15 minutes.
Average Quarter-Hour
News Stage
Montage
Production Values
9. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Vast Wasteland
360 Marketing
Feature Syndicates
10. Outmoded name for early cable television.
Cume
CATV
Convergence
Dissident Press
11. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Banners
Circulation
Demographic Segmentation
12. Free - alternative weeklies with a local and partical orientation.
Psychographic Segmentation
Vast Wasteland
Dissident Press
Cume
13. Online billboards placed on the side of the webpage.
Skyscrapers
Platform
CATV
Dissident Press
14. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Genre
Ambient Advertising
Billings
Mass Medium
15. Freely downloaded software.
Cover
Branding Films
Open Source Software
Niche Marketing
16. Rating technology.
Contextual Advertising
Unique Selling Proposition
Personal Peoplemeter
Affiliates
17. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Commuter Papers
Franchise Films
Digital Recording
Forced Exposure
18. Suburban or regional versions of metropolitan newspaper.
Convergence
Zarred Editions
VALS
Billings
19. Tying two seperate but related shots in such a way that take new meaning.
Montage
Network
Billings
Streaming
20. Software that gets direct downloads by passing servers.
Conglomeration
Vertical Integration
P2P (Peer to peer)
Puffets
21. Ads showing up in nontraditional settings.
Feature Syndicates
Factory Studios
360 Marketing
Controlled Circulation
22. File compression software that permits streaming of digital audio and video data.
MP3
Commuter Papers
CATV
Franchise Films
23. The means of delivering a specific media content.
Montage
Platform
Mass Communication
Copyright
24. A broadcasting station that aligns itself with a network.
Affiliates
Piracy
Contextual Advertising
Production Values
25. Advertising that the consumer actively accepts.
Consumer Juries
Conglomeration
Permission Marketing
Dissident Press
26. Recording of one artists music by another.
Vast Wasteland
Corrective Advertising
Cover
Feature Syndicates
27. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Feature Syndicates
Streaming
Factory Studios
28. Movies that can be described in one line.
Shopbills
Concept Films
Banners
Network Neutrality
29. Attractive - artful business cards use by early British people to promote themselves.
Media Literacy
Shopbills
Genre
Dominate Culture / Mainstream
30. Ads to correct deceptive advertising.
Controlled Circulation
Mobisodes
Audience Fragmentation
Corrective Advertising
31. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Puffets
Network (broadcasting)
Clear time
Blockbuster Mentality
32. 1 second commercials between songs on the radio.
Consumer Juries
Clear time
Psychographic Segmentation
Blinks
33. The simultaneous downloading and accessing of digital audio or video data.
Alternative Press
Targeting
Streaming
Forced Exposure
34. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Common Carrier
Concept Films
Forced Exposure
Vast Wasteland
35. A telecommunication company required to carry messages.
Brand Magazine
Mobisodes
Mass Communication
Common Carrier
36. Total sale of broadcast airtime.
Skyscrapers
Montage
Unique Selling Proposition
Billings
37. When local affiliates carry a network's program.
Psychographic Segmentation
Clear time
Personal Peoplemeter
Consumer Juries
38. People considered to be representatives of the target market - review a number of approaches to the campaign.
Engagement
Ambient Advertising
Consumer Juries
Advertorial
39. Lumiere brothers device that both photographed and projected action.
Network (broadcasting)
Dominate Culture / Mainstream
Network Neutrality
Cinematography
40. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Engagement
Derequlation
Affiliates
41. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Ambient Advertising
Platform
Advertorial
Derequlation
42. Film making using high tech cameras and digital filming.
Consumer Juries
Microcinema
Digital Recording
Contextual Advertising
43. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Genre
All Channel Legislation
Theatrical Films
Engagement
44. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Skyscrapers
Blockbuster Mentality
Billings
Branding Films
45. Aiming media content at smaller - homogenous audience.
Niche Marketing
Off-network
Mass Communication
MP3
46. Early weekly British Publication that carried ads.
Convergence
Newsbooks
Factory Studios
Concept Films
47. Online magazine.
Skyscrapers
Branding Films
Webzine
Demographic Segmentation
48. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Mass Communication
Web Radio
VALS
Streaming
49. Relaxation of ownership and other rules for radio and television.
Sweeps Period
Demographic Segmentation
MP3
Derequlation
50. Sponsor-financing of movies to advance a manufactures product.
Average Quarter-Hour
Branding Films
Billings
Skyscrapers