Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.






2. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






3. The number of issues of a magazine or newspaper that are sold.






4. People considered to be representatives of the target market - review a number of approaches to the campaign.






5. Advertising that the consumer actively accepts.






6. Recording of one artists music by another.






7. Percentage of a markers total population that is reached by a piece of broadcast programming.






8. Online messages akin to billboards.






9. Aiming media content at smaller - homogenous audience.






10. Ads showing up in nontraditional settings.






11. The delivery of radio over the internet directly to individual listeners.






12. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






13. Film making using high tech cameras and digital filming.






14. Freely downloaded software.






15. The increase in ownership or media outlet.






16. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






17. Total sale of broadcast airtime.






18. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






19. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






20. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






21. The cumulative audience - pepole who listen every 5 minutes.






22. Recording and downloading of audio files stored on servers.






23. Commuter Papers - Free dailies designed for young commuters.






24. Early weekly British Publication that carried ads.






25. Software that gets direct downloads by passing servers.






26. Involves the sale of a program that was originally run on network television: a rerun.






27. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






28. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






29. Movies produced primarily for initial exhibition on theater screens.






30. A style of media with a distinctive style.






31. Placing ads in public places such as store floors - at gas pumps - in bathroom.






32. Online billboards placed on the side of the webpage.






33. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






34. Process of creating shared meaning between the mass and audience.






35. Media's content and grammar. Style and ability.






36. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






37. How many people listening every 15 minutes.






38. Identifying and granting ownership of a given piece of expression to protect the creators interest.






39. Aiming media content or consumer products at smaller - more specific audience.






40. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






41. Tying two seperate but related shots in such a way that take new meaning.






42. Brief video episodes of television on mobile screens.






43. The illegal recording and sale of copyrighted material.






44. A consumer magazine published by a retail business for readers with similar interests.






45. Rating technology.






46. Recreation on television news of some event that is believed to have happened of which could have happened.






47. Online magazine.






48. Ads to correct deceptive advertising.






49. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






50. Suburban or regional versions of metropolitan newspaper.