Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






2. The ability to comprehand mass communication.






3. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






4. 1 second commercials between songs on the radio.






5. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






6. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






7. People considered to be representatives of the target market - review a number of approaches to the campaign.






8. Online magazine.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. The illegal recording and sale of copyrighted material.






11. Recreation on television news of some event that is believed to have happened of which could have happened.






12. Advertising that the consumer actively accepts.






13. Relaxation of ownership and other rules for radio and television.






14. Weekly free pages with local events.






15. Aiming media content at smaller - homogenous audience.






16. Total sale of broadcast airtime.






17. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






18. The erosions of traditional distinctive style elements.






19. Recording and downloading of audio files stored on servers.






20. Outmoded name for early cable television.






21. Audience for specific media content becoming smaller and increasingly homogeneous.






22. The simultaneous downloading and accessing of digital audio or video data.






23. Suburban or regional versions of metropolitan newspaper.






24. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






25. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






26. The first film production companies.






27. Lumiere brothers device that both photographed and projected action.






28. Online billboards placed on the side of the webpage.






29. A medium that carries messages to other people.






30. Identifying and granting ownership of a given piece of expression to protect the creators interest.






31. Rating technology.






32. Placement of commercials on various online sites.






33. When local affiliates carry a network's program.






34. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






35. Media's content and grammar. Style and ability.






36. Movies produced primarily for initial exhibition on theater screens.






37. A broadcasting station that aligns itself with a network.






38. How many people listening every 15 minutes.






39. A consumer magazine published by a retail business for readers with similar interests.






40. A telecommunication company required to carry messages.






41. In record retailing - albums more than 3 years old.






42. The means of delivering a specific media content.






43. A style of media with a distinctive style.






44. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






45. Music custom selected by a disc jockey.






46. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






47. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






48. Sponsor-financing of movies to advance a manufactures product.






49. Involves the sale of a program that was originally run on network television: a rerun.






50. Brief video episodes of television on mobile screens.