Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






2. Recreation on television news of some event that is believed to have happened of which could have happened.






3. Early weekly British Publication that carried ads.






4. Freely downloaded software.






5. Aiming media content or consumer products at smaller - more specific audience.






6. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






7. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






8. In record retailing - albums more than 3 years old.






9. The ability to comprehand mass communication.






10. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






11. Ownership of different media companies concentrated in fewer fewer hands.






12. Attractive - artful business cards use by early British people to promote themselves.






13. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






14. Creating space for creative artists.






15. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






16. Movies that can be described in one line.






17. Suburban or regional versions of metropolitan newspaper.






18. A medium that carries messages to other people.






19. Lumiere brothers device that both photographed and projected action.






20. Recording and downloading of audio files stored on servers.






21. Measuring the effectiveness of advertising messages by showing them to consumers.






22. A consumer magazine published by a retail business for readers with similar interests.






23. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






24. The culture that seems to hold sway with the majority of people.






25. A broadcasting station that aligns itself with a network.






26. Involves the sale of a program that was originally run on network television: a rerun.






27. The cumulative audience - pepole who listen every 5 minutes.






28. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






29. 1962 Law Requiring all TV sets import to manufacture in the U.S.






30. Placement of commercials on various online sites.






31. Total sale of broadcast airtime.






32. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






33. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






34. Movies produced with full intention of providing several sequels.






35. Aiming media content at smaller - homogenous audience.






36. The increase in ownership or media outlet.






37. Movies produced primarily for initial exhibition on theater screens.






38. Placing ads in public places such as store floors - at gas pumps - in bathroom.






39. Commuter Papers - Free dailies designed for young commuters.






40. The erosions of traditional distinctive style elements.






41. The delivery of radio over the internet directly to individual listeners.






42. Demand by a advertiser to review an article with the threat of being pulled out - if not.






43. Ads to correct deceptive advertising.






44. Ads showing up in nontraditional settings.






45. File compression software that permits streaming of digital audio and video data.






46. The number of issues of a magazine or newspaper that are sold.






47. Advertising that the consumer actively accepts.






48. Brief video episodes of television on mobile screens.






49. Audience for specific media content becoming smaller and increasingly homogeneous.






50. Recording of one artists music by another.