Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






2. When local affiliates carry a network's program.






3. Online billboards placed on the side of the webpage.






4. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






5. Media mainly used in computer networks such as the Internet.






6. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






7. The culture that seems to hold sway with the majority of people.






8. Online messages akin to billboards.






9. Total sale of broadcast airtime.






10. Involves the sale of a program that was originally run on network television: a rerun.






11. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






12. Ads showing up in nontraditional settings.






13. People considered to be representatives of the target market - review a number of approaches to the campaign.






14. 1 second commercials between songs on the radio.






15. The increase in ownership or media outlet.






16. A medium that carries messages to other people.






17. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






18. Movies produced with full intention of providing several sequels.






19. Rating technology.






20. The delivery of radio over the internet directly to individual listeners.






21. The number of issues of a magazine or newspaper that are sold.






22. Measuring the effectiveness of advertising messages by showing them to consumers.






23. Brief video episodes of television on mobile screens.






24. A style of media with a distinctive style.






25. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






26. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






27. Aiming media content at smaller - homogenous audience.






28. A telecommunication company required to carry messages.






29. Media's content and grammar. Style and ability.






30. Attractive - artful business cards use by early British people to promote themselves.






31. Movies that can be described in one line.






32. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






33. Aiming media content or consumer products at smaller - more specific audience.






34. Identifying and granting ownership of a given piece of expression to protect the creators interest.






35. The first film production companies.






36. Placing ads in public places such as store floors - at gas pumps - in bathroom.






37. A consumer magazine published by a retail business for readers with similar interests.






38. Film making using high tech cameras and digital filming.






39. Early weekly British Publication that carried ads.






40. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






41. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






42. Granting equal carriage over phone and cable lines.






43. Process of creating shared meaning between the mass and audience.






44. Placement of commercials on various online sites.






45. Percentage of a markers total population that is reached by a piece of broadcast programming.






46. Recording of one artists music by another.






47. Music custom selected by a disc jockey.






48. The cumulative audience - pepole who listen every 5 minutes.






49. Connecting multiple sets of single location or building to a single - master antenna.






50. Online magazine.