Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1 second commercials between songs on the radio.






2. Media's content and grammar. Style and ability.






3. Identifying and granting ownership of a given piece of expression to protect the creators interest.






4. Demand by a advertiser to review an article with the threat of being pulled out - if not.






5. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






6. Movies that can be described in one line.






7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






8. The simultaneous downloading and accessing of digital audio or video data.






9. Sale of radio or television content to stations on a market-by-market basis.






10. Ads showing up in nontraditional settings.






11. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






12. Sponsor-financing of movies to advance a manufactures product.






13. In record retailing - albums more than 3 years old.






14. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






15. Recreation on television news of some event that is believed to have happened of which could have happened.






16. Software that gets direct downloads by passing servers.






17. A consumer magazine published by a retail business for readers with similar interests.






18. The first film production companies.






19. People considered to be representatives of the target market - review a number of approaches to the campaign.






20. Involves the sale of a program that was originally run on network television: a rerun.






21. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






22. The means of delivering a specific media content.






23. A telecommunication company required to carry messages.






24. Film making using high tech cameras and digital filming.






25. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






26. The culture that seems to hold sway with the majority of people.






27. Movies produced with full intention of providing several sequels.






28. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






29. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






30. When local affiliates carry a network's program.






31. Music custom selected by a disc jockey.






32. The erosions of traditional distinctive style elements.






33. Aiming broadcasting at a smaller audience.






34. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






35. Placing ads in public places such as store floors - at gas pumps - in bathroom.






36. Outmoded name for early cable television.






37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






38. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






39. Movies produced primarily for initial exhibition on theater screens.






40. Suburban or regional versions of metropolitan newspaper.






41. Free - alternative weeklies with a local and partical orientation.






42. Freely downloaded software.






43. The cumulative audience - pepole who listen every 5 minutes.






44. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






45. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






46. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






47. The delivery of radio over the internet directly to individual listeners.






48. Total sale of broadcast airtime.






49. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






50. The ability to comprehand mass communication.