Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






2. People considered to be representatives of the target market - review a number of approaches to the campaign.






3. Rating technology.






4. A telecommunication company required to carry messages.






5. The increase in ownership or media outlet.






6. Creating space for creative artists.






7. Software that gets direct downloads by passing servers.






8. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






9. Advertising that the consumer actively accepts.






10. Outmoded name for early cable television.






11. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






12. A consumer magazine published by a retail business for readers with similar interests.






13. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






14. The ability to comprehand mass communication.






15. Involves the sale of a program that was originally run on network television: a rerun.






16. Online messages akin to billboards.






17. Relaxation of ownership and other rules for radio and television.






18. A style of media with a distinctive style.






19. The culture that seems to hold sway with the majority of people.






20. Identifying and granting ownership of a given piece of expression to protect the creators interest.






21. Tying two seperate but related shots in such a way that take new meaning.






22. Audience for specific media content becoming smaller and increasingly homogeneous.






23. Freely downloaded software.






24. File compression software that permits streaming of digital audio and video data.






25. Media mainly used in computer networks such as the Internet.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






28. The erosions of traditional distinctive style elements.






29. Percentage of a markers total population that is reached by a piece of broadcast programming.






30. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






31. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






32. In record retailing - albums more than 3 years old.






33. Brief video episodes of television on mobile screens.






34. Suburban or regional versions of metropolitan newspaper.






35. The number of issues of a magazine or newspaper that are sold.






36. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






37. 1962 Law Requiring all TV sets import to manufacture in the U.S.






38. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






39. Ownership of different media companies concentrated in fewer fewer hands.






40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






41. Total sale of broadcast airtime.






42. Music custom selected by a disc jockey.






43. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






44. Media's content and grammar. Style and ability.






45. Early weekly British Publication that carried ads.






46. Sale of radio or television content to stations on a market-by-market basis.






47. The illegal recording and sale of copyrighted material.






48. Ads to correct deceptive advertising.






49. When local affiliates carry a network's program.






50. Film making using high tech cameras and digital filming.