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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Consumer Juries
Puffets
MATV
2. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Consumer Juries
Personal Peoplemeter
Vast Wasteland
3. Rating technology.
Platform
Puffets
Personal Peoplemeter
Culture
4. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
360 Marketing
Vast Wasteland
Unique Selling Proposition
Contextual Advertising
5. Commuter Papers - Free dailies designed for young commuters.
Zarred Editions
Dominate Culture / Mainstream
Web Radio
Commuter Papers
6. File compression software that permits streaming of digital audio and video data.
Corporate Independent Studios
P2P (Peer to peer)
MP3
Copy Testing
7. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Streaming
Brand Magazine
Forced Exposure
Circulation
8. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Alternative Press
Network Neutrality
Network (broadcasting)
Vertical Integration
9. Music custom selected by a disc jockey.
Playlist
CATV
Cinematography
Blockbuster Mentality
10. Weekly free pages with local events.
360 Marketing
Unique Selling Proposition
Alternative Press
Engagement
11. The means of delivering a specific media content.
Platform
Advertorial
Streaming
Podcast
12. Recording and downloading of audio files stored on servers.
Rating
Podcast
Commuter Papers
Blockbuster Mentality
13. Connecting multiple sets of single location or building to a single - master antenna.
Theatrical Films
Dissident Press
MATV
Corporate Independent Studios
14. The increase in ownership or media outlet.
Factory Studios
Cover
Conglomeration
Feature Syndicates
15. Sale of radio or television content to stations on a market-by-market basis.
CATV
Syndication
Sweeps Period
MATV
16. How many people listening every 15 minutes.
Mass Medium
Dominate Culture / Mainstream
Average Quarter-Hour
Blinks
17. Process of creating shared meaning between the mass and audience.
Open Source Software
Mass Communication
Contextual Advertising
Cyber Advertising
18. A medium that carries messages to other people.
Cinematography
Concentration on Ownership
Webzine
Mass Medium
19. Movies that can be described in one line.
Alternative Press
CATV
Concept Films
Narrow Casting
20. Film making using high tech cameras and digital filming.
Playlist
Ethnic Press
Microcinema
Engagement
21. Online magazine.
Webzine
Personal Peoplemeter
Audience Fragmentation
Common Carrier
22. Aiming media content at smaller - homogenous audience.
Network Neutrality
Niche Marketing
Targeting
Rating
23. Recording of one artists music by another.
Podcast
Cover
Dissident Press
Factory Studios
24. The ability to comprehand mass communication.
Platform
Permission Marketing
Branding Films
Media Literacy
25. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
MP3
Demographic Segmentation
Clear time
Factory Studios
26. Media mainly used in computer networks such as the Internet.
Platform
Genre
Conglomeration
Network
27. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Blinks
Convergence
Blockbuster Mentality
28. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Platform
Digital Recording
Permission Marketing
29. A broadcasting station that aligns itself with a network.
Affiliates
Skyscrapers
Permission Marketing
Controlled Circulation
30. The delivery of radio over the internet directly to individual listeners.
Platform
Network
Web Radio
Mass Communication
31. Brief video episodes of television on mobile screens.
Playlist
Mobisodes
Webzine
Platform
32. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Playlist
Sweeps Period
Culture
Contextual Advertising
33. Recreation on television news of some event that is believed to have happened of which could have happened.
Theatrical Films
360 Marketing
Controlled Circulation
News Stage
34. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
VALS
360 Marketing
Cume
35. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
MATV
Vast Wasteland
Off-network
36. Aiming broadcasting at a smaller audience.
Microcinema
Narrow Casting
Montage
MP3
37. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Consumer Culture
Corporate Independent Studios
Engagement
Circulation
38. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Genre
Contextual Advertising
Audience Fragmentation
Playlist
39. A telecommunication company required to carry messages.
Common Carrier
Newsbooks
Mobisodes
Niche Marketing
40. Involves the sale of a program that was originally run on network television: a rerun.
Cinematography
Off-network
Banners
Derequlation
41. Early weekly British Publication that carried ads.
Vertical Integration
Advertorial
Psychographic Segmentation
Newsbooks
42. Online messages akin to billboards.
Network (broadcasting)
Mass Medium
Consumer Culture
Banners
43. Movies produced with full intention of providing several sequels.
Newsbooks
Consumer Juries
MP3
Franchise Films
44. Advertising that the consumer actively accepts.
Ad-Pull Policy
Zarred Editions
VALS
Permission Marketing
45. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Webzine
Sweeps Period
VALS
Media Literacy
46. The illegal recording and sale of copyrighted material.
Network (broadcasting)
Engagement
Narrow Casting
Piracy
47. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Banners
Blockbuster Mentality
Vertical Integration
Engagement
48. Relaxation of ownership and other rules for radio and television.
Streaming
Commuter Papers
Derequlation
Shopbills
49. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
360 Marketing
Personal Peoplemeter
Microcinema
50. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Engagement
P2P (Peer to peer)
Shopbills