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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People considered to be representatives of the target market - review a number of approaches to the campaign.






2. Aiming media content at smaller - homogenous audience.






3. The number of issues of a magazine or newspaper that are sold.






4. A medium that carries messages to other people.






5. Involves the sale of a program that was originally run on network television: a rerun.






6. Commuter Papers - Free dailies designed for young commuters.






7. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






8. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






9. Attractive - artful business cards use by early British people to promote themselves.






10. Tying two seperate but related shots in such a way that take new meaning.






11. 1962 Law Requiring all TV sets import to manufacture in the U.S.






12. The illegal recording and sale of copyrighted material.






13. Brief video episodes of television on mobile screens.






14. Media's content and grammar. Style and ability.






15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






16. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






17. In record retailing - albums more than 3 years old.






18. Free - alternative weeklies with a local and partical orientation.






19. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






20. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






22. 1 second commercials between songs on the radio.






23. Ownership of different media companies concentrated in fewer fewer hands.






24. Online billboards placed on the side of the webpage.






25. The erosions of traditional distinctive style elements.






26. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






27. Connecting multiple sets of single location or building to a single - master antenna.






28. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






29. Recording and downloading of audio files stored on servers.






30. A telecommunication company required to carry messages.






31. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






32. A style of media with a distinctive style.






33. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






34. The first film production companies.






35. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






36. Suburban or regional versions of metropolitan newspaper.






37. Movies produced with full intention of providing several sequels.






38. Sponsor-financing of movies to advance a manufactures product.






39. Percentage of a markers total population that is reached by a piece of broadcast programming.






40. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






41. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






42. Recording of one artists music by another.






43. Rating technology.






44. Recreation on television news of some event that is believed to have happened of which could have happened.






45. Granting equal carriage over phone and cable lines.






46. Music custom selected by a disc jockey.






47. Freely downloaded software.






48. Audience for specific media content becoming smaller and increasingly homogeneous.






49. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






50. The increase in ownership or media outlet.