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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Branding Films
Cinematography
Psychographic Segmentation
Cover
2. Free - alternative weeklies with a local and partical orientation.
Microcinema
Concentration on Ownership
Dissident Press
Newsbooks
3. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Forced Exposure
CATV
Digital Recording
4. Recording and downloading of audio files stored on servers.
Podcast
Copyright
Banners
Blockbuster Mentality
5. File compression software that permits streaming of digital audio and video data.
Digital Recording
MP3
Newsbooks
Syndication
6. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Montage
Theatrical Films
Zarred Editions
Culture
7. Freely downloaded software.
Clear time
Affiliates
Open Source Software
Dissident Press
8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Average Quarter-Hour
Demographic Segmentation
Convergence
Web Radio
9. Recording of one artists music by another.
Cinematography
Franchise Films
Feature Syndicates
Cover
10. The erosions of traditional distinctive style elements.
Convergence
Newsbooks
Syndication
Catalogue Albums
11. 1 second commercials between songs on the radio.
Blinks
News Stage
Web Radio
Personal Peoplemeter
12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Dissident Press
Feature Syndicates
Advertorial
Digital Recording
13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Open Source Software
Network (broadcasting)
Copy Testing
P2P (Peer to peer)
14. The illegal recording and sale of copyrighted material.
Microcinema
MATV
Webzine
Piracy
15. Lumiere brothers device that both photographed and projected action.
Cinematography
Genre
Dominate Culture / Mainstream
Factory Studios
16. Attractive - artful business cards use by early British people to promote themselves.
Streaming
Audience Fragmentation
Piracy
Shopbills
17. Total sale of broadcast airtime.
Billings
MATV
Narrow Casting
Rating
18. The simultaneous downloading and accessing of digital audio or video data.
Culture
Media Literacy
Circulation
Streaming
19. Media mainly used in computer networks such as the Internet.
Theatrical Films
Forced Exposure
Microcinema
Network
20. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Shopbills
Montage
Zarred Editions
21. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Theatrical Films
Demographic Segmentation
Piracy
All Channel Legislation
22. Measuring the effectiveness of advertising messages by showing them to consumers.
Circulation
Conglomeration
Copy Testing
MATV
23. The first film production companies.
Factory Studios
Mass Communication
Dissident Press
Controlled Circulation
24. Recreation on television news of some event that is believed to have happened of which could have happened.
Vast Wasteland
News Stage
Forced Exposure
Niche Marketing
25. The increase in ownership or media outlet.
Web Radio
Conglomeration
MATV
Audience Fragmentation
26. Online messages akin to billboards.
Corporate Independent Studios
Concentration on Ownership
Banners
MATV
27. Connecting multiple sets of single location or building to a single - master antenna.
Circulation
MATV
Alternative Press
Newsbooks
28. Involves the sale of a program that was originally run on network television: a rerun.
News Stage
Webzine
Off-network
Unique Selling Proposition
29. Movies produced with full intention of providing several sequels.
Franchise Films
Common Carrier
Skyscrapers
CATV
30. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Branding Films
Unique Selling Proposition
Mass Medium
Digital Recording
31. In record retailing - albums more than 3 years old.
Mobisodes
Advertorial
Catalogue Albums
Branding Films
32. Media's content and grammar. Style and ability.
Dominate Culture / Mainstream
Culture
Production Values
Branding Films
33. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Cume
Platform
VALS
Vertical Integration
34. A medium that carries messages to other people.
Concentration on Ownership
Mass Medium
Dominate Culture / Mainstream
Demographic Segmentation
35. Relaxation of ownership and other rules for radio and television.
All Channel Legislation
Targeting
Unique Selling Proposition
Derequlation
36. The delivery of radio over the internet directly to individual listeners.
Piracy
Common Carrier
Web Radio
Unique Selling Proposition
37. A style of media with a distinctive style.
Genre
Piracy
Targeting
Concept Films
38. Early weekly British Publication that carried ads.
Billings
Affiliates
Newsbooks
Targeting
39. When local affiliates carry a network's program.
Skyscrapers
Clear time
Culture
Cover
40. Weekly free pages with local events.
Zarred Editions
Alternative Press
Cover
Genre
41. Movies that can be described in one line.
Blockbuster Mentality
Concept Films
Niche Marketing
360 Marketing
42. Movies produced primarily for initial exhibition on theater screens.
Brand Magazine
Vertical Integration
Culture
Theatrical Films
43. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Forced Exposure
Dominate Culture / Mainstream
Network (broadcasting)
44. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Sweeps Period
Ethnic Press
Vast Wasteland
Convergence
45. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Ambient Advertising
Audience Fragmentation
Newsbooks
Sweeps Period
46. Granting equal carriage over phone and cable lines.
Web Radio
Network Neutrality
Microcinema
Average Quarter-Hour
47. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Network (broadcasting)
Advertorial
Corrective Advertising
Ambient Advertising
48. The cumulative audience - pepole who listen every 5 minutes.
Media Literacy
Cume
VALS
Zarred Editions
49. Ownership of different media companies concentrated in fewer fewer hands.
Commuter Papers
Concentration on Ownership
Cinematography
Zarred Editions
50. Brief video episodes of television on mobile screens.
Unique Selling Proposition
Skyscrapers
Mass Medium
Mobisodes