Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Process of creating shared meaning between the mass and audience.






2. A broadcasting station that aligns itself with a network.






3. The delivery of radio over the internet directly to individual listeners.






4. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






5. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






6. File compression software that permits streaming of digital audio and video data.






7. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






8. 1 second commercials between songs on the radio.






9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






10. A medium that carries messages to other people.






11. Aiming broadcasting at a smaller audience.






12. Percentage of a markers total population that is reached by a piece of broadcast programming.






13. Total sale of broadcast airtime.






14. The culture that seems to hold sway with the majority of people.






15. Recording and downloading of audio files stored on servers.






16. Early weekly British Publication that carried ads.






17. Free - alternative weeklies with a local and partical orientation.






18. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






19. Relaxation of ownership and other rules for radio and television.






20. The erosions of traditional distinctive style elements.






21. Movies produced primarily for initial exhibition on theater screens.






22. Sponsor-financing of movies to advance a manufactures product.






23. The illegal recording and sale of copyrighted material.






24. Placing ads in public places such as store floors - at gas pumps - in bathroom.






25. A telecommunication company required to carry messages.






26. Media mainly used in computer networks such as the Internet.






27. Brief video episodes of television on mobile screens.






28. Software that gets direct downloads by passing servers.






29. How many people listening every 15 minutes.






30. Media's content and grammar. Style and ability.






31. Suburban or regional versions of metropolitan newspaper.






32. Audience for specific media content becoming smaller and increasingly homogeneous.






33. Film making using high tech cameras and digital filming.






34. When local affiliates carry a network's program.






35. Aiming media content or consumer products at smaller - more specific audience.






36. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






37. Movies that can be described in one line.






38. Music custom selected by a disc jockey.






39. Tying two seperate but related shots in such a way that take new meaning.






40. The means of delivering a specific media content.






41. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






42. Online messages akin to billboards.






43. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






44. Demand by a advertiser to review an article with the threat of being pulled out - if not.






45. Online magazine.






46. The number of issues of a magazine or newspaper that are sold.






47. Aiming media content at smaller - homogenous audience.






48. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






49. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






50. Measuring the effectiveness of advertising messages by showing them to consumers.