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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






2. Online magazine.






3. A style of media with a distinctive style.






4. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






5. Suburban or regional versions of metropolitan newspaper.






6. The delivery of radio over the internet directly to individual listeners.






7. People considered to be representatives of the target market - review a number of approaches to the campaign.






8. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






9. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






10. Sponsor-financing of movies to advance a manufactures product.






11. Measuring the effectiveness of advertising messages by showing them to consumers.






12. Ownership of different media companies concentrated in fewer fewer hands.






13. 1 second commercials between songs on the radio.






14. Connecting multiple sets of single location or building to a single - master antenna.






15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






16. Ads showing up in nontraditional settings.






17. Granting equal carriage over phone and cable lines.






18. A medium that carries messages to other people.






19. Creating space for creative artists.






20. Recreation on television news of some event that is believed to have happened of which could have happened.






21. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






22. Relaxation of ownership and other rules for radio and television.






23. Percentage of a markers total population that is reached by a piece of broadcast programming.






24. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






25. 1962 Law Requiring all TV sets import to manufacture in the U.S.






26. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






27. Total sale of broadcast airtime.






28. A consumer magazine published by a retail business for readers with similar interests.






29. Freely downloaded software.






30. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






31. The simultaneous downloading and accessing of digital audio or video data.






32. Music custom selected by a disc jockey.






33. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






34. Commuter Papers - Free dailies designed for young commuters.






35. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






36. Aiming media content or consumer products at smaller - more specific audience.






37. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






38. Rating technology.






39. Movies produced primarily for initial exhibition on theater screens.






40. Aiming broadcasting at a smaller audience.






41. Movies that can be described in one line.






42. Outmoded name for early cable television.






43. Demand by a advertiser to review an article with the threat of being pulled out - if not.






44. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






45. The cumulative audience - pepole who listen every 5 minutes.






46. The first film production companies.






47. When local affiliates carry a network's program.






48. Lumiere brothers device that both photographed and projected action.






49. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






50. Advertising that the consumer actively accepts.