Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sale of radio or television content to stations on a market-by-market basis.






2. Recording and downloading of audio files stored on servers.






3. Music custom selected by a disc jockey.






4. Software that gets direct downloads by passing servers.






5. Movies produced with full intention of providing several sequels.






6. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






7. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






8. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






9. Process of creating shared meaning between the mass and audience.






10. Film making using high tech cameras and digital filming.






11. Ads to correct deceptive advertising.






12. Measuring the effectiveness of advertising messages by showing them to consumers.






13. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






14. A style of media with a distinctive style.






15. Advertising that the consumer actively accepts.






16. Media mainly used in computer networks such as the Internet.






17. 1962 Law Requiring all TV sets import to manufacture in the U.S.






18. Aiming broadcasting at a smaller audience.






19. Early weekly British Publication that carried ads.






20. The first film production companies.






21. The simultaneous downloading and accessing of digital audio or video data.






22. Brief video episodes of television on mobile screens.






23. Connecting multiple sets of single location or building to a single - master antenna.






24. Online messages akin to billboards.






25. Recreation on television news of some event that is believed to have happened of which could have happened.






26. Placement of commercials on various online sites.






27. The ability to comprehand mass communication.






28. Recording of one artists music by another.






29. 1 second commercials between songs on the radio.






30. Relaxation of ownership and other rules for radio and television.






31. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






32. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






33. Free - alternative weeklies with a local and partical orientation.






34. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






35. Outmoded name for early cable television.






36. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






37. Involves the sale of a program that was originally run on network television: a rerun.






38. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






39. The erosions of traditional distinctive style elements.






40. People considered to be representatives of the target market - review a number of approaches to the campaign.






41. Weekly free pages with local events.






42. Audience for specific media content becoming smaller and increasingly homogeneous.






43. Tying two seperate but related shots in such a way that take new meaning.






44. How many people listening every 15 minutes.






45. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






46. Aiming media content or consumer products at smaller - more specific audience.






47. The means of delivering a specific media content.






48. Rating technology.






49. Sponsor-financing of movies to advance a manufactures product.






50. The cumulative audience - pepole who listen every 5 minutes.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests