Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads showing up in nontraditional settings.






2. Movies that can be described in one line.






3. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






4. Recreation on television news of some event that is believed to have happened of which could have happened.






5. Suburban or regional versions of metropolitan newspaper.






6. A telecommunication company required to carry messages.






7. Demand by a advertiser to review an article with the threat of being pulled out - if not.






8. A style of media with a distinctive style.






9. Ads to correct deceptive advertising.






10. The delivery of radio over the internet directly to individual listeners.






11. Outmoded name for early cable television.






12. Aiming media content or consumer products at smaller - more specific audience.






13. Ownership of different media companies concentrated in fewer fewer hands.






14. Placement of commercials on various online sites.






15. Media mainly used in computer networks such as the Internet.






16. Granting equal carriage over phone and cable lines.






17. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






18. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






19. The first film production companies.






20. Music custom selected by a disc jockey.






21. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






22. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






23. Lumiere brothers device that both photographed and projected action.






24. Audience for specific media content becoming smaller and increasingly homogeneous.






25. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






26. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






27. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






28. Rating technology.






29. How many people listening every 15 minutes.






30. Weekly free pages with local events.






31. Percentage of a markers total population that is reached by a piece of broadcast programming.






32. Placing ads in public places such as store floors - at gas pumps - in bathroom.






33. 1 second commercials between songs on the radio.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. Identifying and granting ownership of a given piece of expression to protect the creators interest.






36. Sponsor-financing of movies to advance a manufactures product.






37. People considered to be representatives of the target market - review a number of approaches to the campaign.






38. Commuter Papers - Free dailies designed for young commuters.






39. Movies produced primarily for initial exhibition on theater screens.






40. Freely downloaded software.






41. When local affiliates carry a network's program.






42. Online magazine.






43. A broadcasting station that aligns itself with a network.






44. Advertising that the consumer actively accepts.






45. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






46. The increase in ownership or media outlet.






47. Film making using high tech cameras and digital filming.






48. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






49. Relaxation of ownership and other rules for radio and television.






50. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.