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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online messages akin to billboards.






2. Measuring the effectiveness of advertising messages by showing them to consumers.






3. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






4. Commuter Papers - Free dailies designed for young commuters.






5. Movies that can be described in one line.






6. Ads to correct deceptive advertising.






7. Sale of radio or television content to stations on a market-by-market basis.






8. Recording of one artists music by another.






9. Online billboards placed on the side of the webpage.






10. Music custom selected by a disc jockey.






11. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






12. A telecommunication company required to carry messages.






13. How many people listening every 15 minutes.






14. Involves the sale of a program that was originally run on network television: a rerun.






15. Online magazine.






16. The number of issues of a magazine or newspaper that are sold.






17. Connecting multiple sets of single location or building to a single - master antenna.






18. Suburban or regional versions of metropolitan newspaper.






19. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






20. 1962 Law Requiring all TV sets import to manufacture in the U.S.






21. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






22. Early weekly British Publication that carried ads.






23. Granting equal carriage over phone and cable lines.






24. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






25. Creating space for creative artists.






26. Placement of commercials on various online sites.






27. Total sale of broadcast airtime.






28. Ads showing up in nontraditional settings.






29. The first film production companies.






30. Freely downloaded software.






31. Sponsor-financing of movies to advance a manufactures product.






32. A consumer magazine published by a retail business for readers with similar interests.






33. The means of delivering a specific media content.






34. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






35. Identifying and granting ownership of a given piece of expression to protect the creators interest.






36. Weekly free pages with local events.






37. A broadcasting station that aligns itself with a network.






38. Placing ads in public places such as store floors - at gas pumps - in bathroom.






39. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






40. A style of media with a distinctive style.






41. Audience for specific media content becoming smaller and increasingly homogeneous.






42. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






43. The simultaneous downloading and accessing of digital audio or video data.






44. Attractive - artful business cards use by early British people to promote themselves.






45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






46. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






47. Process of creating shared meaning between the mass and audience.






48. When local affiliates carry a network's program.






49. Media mainly used in computer networks such as the Internet.






50. The increase in ownership or media outlet.