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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies produced with full intention of providing several sequels.
Franchise Films
Skyscrapers
Montage
Shopbills
2. In record retailing - albums more than 3 years old.
Microcinema
Theatrical Films
Average Quarter-Hour
Catalogue Albums
3. Movies that can be described in one line.
Ethnic Press
Mass Communication
Network (broadcasting)
Concept Films
4. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Piracy
Unique Selling Proposition
Commuter Papers
Montage
5. Recording of one artists music by another.
Podcast
Affiliates
Microcinema
Cover
6. A broadcasting station that aligns itself with a network.
Affiliates
Billings
Permission Marketing
Corrective Advertising
7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Production Values
Consumer Juries
Network Neutrality
8. 1 second commercials between songs on the radio.
Common Carrier
Media Literacy
Rating
Blinks
9. Advertising that the consumer actively accepts.
Permission Marketing
Demographic Segmentation
Banners
Convergence
10. A style of media with a distinctive style.
Genre
Personal Peoplemeter
Rating
Controlled Circulation
11. Granting equal carriage over phone and cable lines.
Sweeps Period
Off-network
Microcinema
Network Neutrality
12. Measuring the effectiveness of advertising messages by showing them to consumers.
Dissident Press
Zarred Editions
Copy Testing
Theatrical Films
13. The first film production companies.
Demographic Segmentation
Factory Studios
Consumer Culture
Playlist
14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Blockbuster Mentality
P2P (Peer to peer)
Controlled Circulation
Advertorial
15. Media's content and grammar. Style and ability.
Concept Films
Psychographic Segmentation
Production Values
Streaming
16. The illegal recording and sale of copyrighted material.
News Stage
Piracy
Mobisodes
Mass Medium
17. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Cover
360 Marketing
Culture
Psychographic Segmentation
18. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Unique Selling Proposition
Consumer Culture
Engagement
19. Weekly free pages with local events.
Blinks
Alternative Press
Factory Studios
MATV
20. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Production Values
Culture
MP3
Copyright
21. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Vertical Integration
Engagement
Platform
Rating
22. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Controlled Circulation
Newsbooks
Rating
23. People considered to be representatives of the target market - review a number of approaches to the campaign.
Network (broadcasting)
Branding Films
Consumer Juries
Network Neutrality
24. Process of creating shared meaning between the mass and audience.
Cover
Common Carrier
Mass Communication
Consumer Juries
25. Placement of commercials on various online sites.
Cume
Zarred Editions
Digital Recording
Cyber Advertising
26. Audience for specific media content becoming smaller and increasingly homogeneous.
Vertical Integration
Audience Fragmentation
Mobisodes
Network (broadcasting)
27. Involves the sale of a program that was originally run on network television: a rerun.
Conglomeration
Off-network
Theatrical Films
Average Quarter-Hour
28. Aiming media content at smaller - homogenous audience.
Engagement
Niche Marketing
Audience Fragmentation
Microcinema
29. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Rating
Ad-Pull Policy
Branding Films
Ambient Advertising
30. Total sale of broadcast airtime.
CATV
Billings
Skyscrapers
Blinks
31. Placing ads in public places such as store floors - at gas pumps - in bathroom.
P2P (Peer to peer)
Ambient Advertising
Digital Recording
Cover
32. Recording and downloading of audio files stored on servers.
Skyscrapers
Network
Podcast
News Stage
33. Sponsor-financing of movies to advance a manufactures product.
Open Source Software
Ad-Pull Policy
Culture
Branding Films
34. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Consumer Juries
Contextual Advertising
Shopbills
Niche Marketing
35. Recreation on television news of some event that is believed to have happened of which could have happened.
Ethnic Press
Clear time
CATV
News Stage
36. Outmoded name for early cable television.
Engagement
CATV
Mass Communication
Personal Peoplemeter
37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Vertical Integration
Blockbuster Mentality
Zarred Editions
Sweeps Period
38. Ads to correct deceptive advertising.
MATV
Corrective Advertising
Piracy
Network (broadcasting)
39. Percentage of a markers total population that is reached by a piece of broadcast programming.
Cume
Copyright
Alternative Press
Rating
40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
All Channel Legislation
Vertical Integration
Microcinema
News Stage
41. The means of delivering a specific media content.
Platform
Circulation
Mass Medium
Theatrical Films
42. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Corrective Advertising
Controlled Circulation
Advertorial
Vertical Integration
43. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Forced Exposure
Consumer Culture
Audience Fragmentation
Digital Recording
44. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Network Neutrality
Puffets
360 Marketing
Consumer Juries
45. The number of issues of a magazine or newspaper that are sold.
Theatrical Films
Vertical Integration
Circulation
Average Quarter-Hour
46. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Ethnic Press
Franchise Films
Cyber Advertising
47. The ability to comprehand mass communication.
Corporate Independent Studios
Media Literacy
Common Carrier
Copy Testing
48. Freely downloaded software.
Conglomeration
Media Literacy
Open Source Software
Consumer Culture
49. Music custom selected by a disc jockey.
Catalogue Albums
Copyright
Playlist
Syndication
50. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Corporate Independent Studios
Copy Testing
All Channel Legislation
Blinks