Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






2. Suburban or regional versions of metropolitan newspaper.






3. Online magazine.






4. In record retailing - albums more than 3 years old.






5. When local affiliates carry a network's program.






6. Free - alternative weeklies with a local and partical orientation.






7. The simultaneous downloading and accessing of digital audio or video data.






8. Aiming broadcasting at a smaller audience.






9. Sponsor-financing of movies to advance a manufactures product.






10. Ads to correct deceptive advertising.






11. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






12. A medium that carries messages to other people.






13. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






15. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






16. Aiming media content at smaller - homogenous audience.






17. The illegal recording and sale of copyrighted material.






18. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






19. A broadcasting station that aligns itself with a network.






20. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






21. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






22. Recording and downloading of audio files stored on servers.






23. People considered to be representatives of the target market - review a number of approaches to the campaign.






24. Movies produced with full intention of providing several sequels.






25. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






26. 1 second commercials between songs on the radio.






27. Recreation on television news of some event that is believed to have happened of which could have happened.






28. Identifying and granting ownership of a given piece of expression to protect the creators interest.






29. Ads showing up in nontraditional settings.






30. Movies produced primarily for initial exhibition on theater screens.






31. How many people listening every 15 minutes.






32. Software that gets direct downloads by passing servers.






33. Measuring the effectiveness of advertising messages by showing them to consumers.






34. Ownership of different media companies concentrated in fewer fewer hands.






35. A style of media with a distinctive style.






36. Online messages akin to billboards.






37. A telecommunication company required to carry messages.






38. Placement of commercials on various online sites.






39. Total sale of broadcast airtime.






40. The culture that seems to hold sway with the majority of people.






41. Media mainly used in computer networks such as the Internet.






42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






43. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






44. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






45. Creating space for creative artists.






46. Aiming media content or consumer products at smaller - more specific audience.






47. Sale of radio or television content to stations on a market-by-market basis.






48. Percentage of a markers total population that is reached by a piece of broadcast programming.






49. Commuter Papers - Free dailies designed for young commuters.






50. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.