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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Psychographic Segmentation
Digital Recording
Genre
Ad-Pull Policy
2. People considered to be representatives of the target market - review a number of approaches to the campaign.
Demographic Segmentation
Conglomeration
Syndication
Consumer Juries
3. Rating technology.
Digital Recording
Playlist
Personal Peoplemeter
Audience Fragmentation
4. A telecommunication company required to carry messages.
Targeting
Controlled Circulation
Common Carrier
Genre
5. The increase in ownership or media outlet.
Blinks
Conglomeration
Theatrical Films
Contextual Advertising
6. Creating space for creative artists.
Media Literacy
Feature Syndicates
Average Quarter-Hour
Demographic Segmentation
7. Software that gets direct downloads by passing servers.
Sweeps Period
Digital Recording
Clear time
P2P (Peer to peer)
8. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Copyright
Ad-Pull Policy
Microcinema
Vertical Integration
9. Advertising that the consumer actively accepts.
Permission Marketing
Factory Studios
Skyscrapers
Network (broadcasting)
10. Outmoded name for early cable television.
Genre
Unique Selling Proposition
P2P (Peer to peer)
CATV
11. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Permission Marketing
Puffets
Shopbills
12. A consumer magazine published by a retail business for readers with similar interests.
Corporate Independent Studios
VALS
Syndication
Brand Magazine
13. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Sweeps Period
Affiliates
Forced Exposure
All Channel Legislation
14. The ability to comprehand mass communication.
Personal Peoplemeter
Media Literacy
Digital Recording
Demographic Segmentation
15. Involves the sale of a program that was originally run on network television: a rerun.
Permission Marketing
Network (broadcasting)
Audience Fragmentation
Off-network
16. Online messages akin to billboards.
Banners
Feature Syndicates
Montage
Microcinema
17. Relaxation of ownership and other rules for radio and television.
Derequlation
Targeting
Production Values
Mass Medium
18. A style of media with a distinctive style.
Genre
Consumer Juries
Newsbooks
Web Radio
19. The culture that seems to hold sway with the majority of people.
Blockbuster Mentality
Cover
Consumer Juries
Dominate Culture / Mainstream
20. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Cinematography
Copyright
Blockbuster Mentality
Digital Recording
21. Tying two seperate but related shots in such a way that take new meaning.
Montage
Genre
CATV
Theatrical Films
22. Audience for specific media content becoming smaller and increasingly homogeneous.
Common Carrier
News Stage
Corporate Independent Studios
Audience Fragmentation
23. Freely downloaded software.
Open Source Software
Copyright
Puffets
Narrow Casting
24. File compression software that permits streaming of digital audio and video data.
Targeting
Puffets
MP3
Dissident Press
25. Media mainly used in computer networks such as the Internet.
Consumer Culture
Network
Vast Wasteland
Podcast
26. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Piracy
Circulation
Rating
27. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Franchise Films
MATV
Affiliates
28. The erosions of traditional distinctive style elements.
Convergence
Network (broadcasting)
Network
Cume
29. Percentage of a markers total population that is reached by a piece of broadcast programming.
Copyright
Dominate Culture / Mainstream
Rating
Skyscrapers
30. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Common Carrier
Demographic Segmentation
Billings
31. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Dominate Culture / Mainstream
Cinematography
Alternative Press
32. In record retailing - albums more than 3 years old.
Copyright
Genre
Streaming
Catalogue Albums
33. Brief video episodes of television on mobile screens.
Cinematography
Production Values
Skyscrapers
Mobisodes
34. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Catalogue Albums
Commuter Papers
Genre
35. The number of issues of a magazine or newspaper that are sold.
Network (broadcasting)
Podcast
Circulation
Digital Recording
36. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Catalogue Albums
Ethnic Press
Streaming
Commuter Papers
37. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Playlist
Vertical Integration
Narrow Casting
All Channel Legislation
38. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Controlled Circulation
MP3
Feature Syndicates
39. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
CATV
Feature Syndicates
Ambient Advertising
40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Engagement
Commuter Papers
Cinematography
41. Total sale of broadcast airtime.
Theatrical Films
Webzine
Blinks
Billings
42. Music custom selected by a disc jockey.
Cyber Advertising
Blockbuster Mentality
Production Values
Playlist
43. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Brand Magazine
Advertorial
Concentration on Ownership
Montage
44. Media's content and grammar. Style and ability.
Open Source Software
Media Literacy
Production Values
Demographic Segmentation
45. Early weekly British Publication that carried ads.
Playlist
Newsbooks
CATV
Puffets
46. Sale of radio or television content to stations on a market-by-market basis.
Microcinema
Mobisodes
Corrective Advertising
Syndication
47. The illegal recording and sale of copyrighted material.
Average Quarter-Hour
Ethnic Press
MP3
Piracy
48. Ads to correct deceptive advertising.
Brand Magazine
Corrective Advertising
Dominate Culture / Mainstream
Affiliates
49. When local affiliates carry a network's program.
Ambient Advertising
Clear time
Narrow Casting
Streaming
50. Film making using high tech cameras and digital filming.
Clear time
All Channel Legislation
Playlist
Microcinema