Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






2. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






3. Advertising that the consumer actively accepts.






4. Weekly free pages with local events.






5. Online billboards placed on the side of the webpage.






6. Ownership of different media companies concentrated in fewer fewer hands.






7. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






8. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






9. Software that gets direct downloads by passing servers.






10. Early weekly British Publication that carried ads.






11. Rating technology.






12. A consumer magazine published by a retail business for readers with similar interests.






13. Free - alternative weeklies with a local and partical orientation.






14. How many people listening every 15 minutes.






15. The cumulative audience - pepole who listen every 5 minutes.






16. Sponsor-financing of movies to advance a manufactures product.






17. Movies that can be described in one line.






18. Measuring the effectiveness of advertising messages by showing them to consumers.






19. Total sale of broadcast airtime.






20. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






21. The erosions of traditional distinctive style elements.






22. Granting equal carriage over phone and cable lines.






23. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






24. Placement of commercials on various online sites.






25. Media mainly used in computer networks such as the Internet.






26. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






27. Tying two seperate but related shots in such a way that take new meaning.






28. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






29. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






30. Online messages akin to billboards.






31. Aiming media content or consumer products at smaller - more specific audience.






32. Aiming media content at smaller - homogenous audience.






33. When local affiliates carry a network's program.






34. The means of delivering a specific media content.






35. The simultaneous downloading and accessing of digital audio or video data.






36. Ads showing up in nontraditional settings.






37. Connecting multiple sets of single location or building to a single - master antenna.






38. Audience for specific media content becoming smaller and increasingly homogeneous.






39. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






40. Identifying and granting ownership of a given piece of expression to protect the creators interest.






41. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






42. 1 second commercials between songs on the radio.






43. Brief video episodes of television on mobile screens.






44. Freely downloaded software.






45. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






46. Online magazine.






47. The increase in ownership or media outlet.






48. Aiming broadcasting at a smaller audience.






49. Placing ads in public places such as store floors - at gas pumps - in bathroom.






50. Ads to correct deceptive advertising.