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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A style of media with a distinctive style.






2. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






3. The increase in ownership or media outlet.






4. In record retailing - albums more than 3 years old.






5. The cumulative audience - pepole who listen every 5 minutes.






6. People considered to be representatives of the target market - review a number of approaches to the campaign.






7. Aiming media content or consumer products at smaller - more specific audience.






8. The delivery of radio over the internet directly to individual listeners.






9. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






11. A broadcasting station that aligns itself with a network.






12. 1 second commercials between songs on the radio.






13. A medium that carries messages to other people.






14. Movies that can be described in one line.






15. Creating space for creative artists.






16. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






17. Identifying and granting ownership of a given piece of expression to protect the creators interest.






18. File compression software that permits streaming of digital audio and video data.






19. Ads showing up in nontraditional settings.






20. Granting equal carriage over phone and cable lines.






21. Online billboards placed on the side of the webpage.






22. Recording of one artists music by another.






23. The number of issues of a magazine or newspaper that are sold.






24. Online messages akin to billboards.






25. Lumiere brothers device that both photographed and projected action.






26. Movies produced primarily for initial exhibition on theater screens.






27. Sponsor-financing of movies to advance a manufactures product.






28. Early weekly British Publication that carried ads.






29. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






30. Audience for specific media content becoming smaller and increasingly homogeneous.






31. Weekly free pages with local events.






32. The ability to comprehand mass communication.






33. A telecommunication company required to carry messages.






34. Process of creating shared meaning between the mass and audience.






35. Free - alternative weeklies with a local and partical orientation.






36. Film making using high tech cameras and digital filming.






37. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






38. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






39. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






40. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






41. Connecting multiple sets of single location or building to a single - master antenna.






42. Media mainly used in computer networks such as the Internet.






43. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






44. When local affiliates carry a network's program.






45. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






46. Aiming broadcasting at a smaller audience.






47. Measuring the effectiveness of advertising messages by showing them to consumers.






48. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






49. Tying two seperate but related shots in such a way that take new meaning.






50. Aiming media content at smaller - homogenous audience.







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