Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






2. Online messages akin to billboards.






3. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






4. Placing ads in public places such as store floors - at gas pumps - in bathroom.






5. Involves the sale of a program that was originally run on network television: a rerun.






6. Aiming media content or consumer products at smaller - more specific audience.






7. Media's content and grammar. Style and ability.






8. Music custom selected by a disc jockey.






9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






10. Weekly free pages with local events.






11. Demand by a advertiser to review an article with the threat of being pulled out - if not.






12. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






13. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






15. 1 second commercials between songs on the radio.






16. Aiming media content at smaller - homogenous audience.






17. Placement of commercials on various online sites.






18. Software that gets direct downloads by passing servers.






19. Process of creating shared meaning between the mass and audience.






20. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






21. Free - alternative weeklies with a local and partical orientation.






22. The means of delivering a specific media content.






23. Tying two seperate but related shots in such a way that take new meaning.






24. Movies produced primarily for initial exhibition on theater screens.






25. Aiming broadcasting at a smaller audience.






26. Film making using high tech cameras and digital filming.






27. Identifying and granting ownership of a given piece of expression to protect the creators interest.






28. Ads showing up in nontraditional settings.






29. Total sale of broadcast airtime.






30. Sale of radio or television content to stations on a market-by-market basis.






31. Movies that can be described in one line.






32. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






33. Audience for specific media content becoming smaller and increasingly homogeneous.






34. Recording of one artists music by another.






35. A broadcasting station that aligns itself with a network.






36. How many people listening every 15 minutes.






37. File compression software that permits streaming of digital audio and video data.






38. Ads to correct deceptive advertising.






39. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






40. Outmoded name for early cable television.






41. Measuring the effectiveness of advertising messages by showing them to consumers.






42. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






43. Rating technology.






44. The illegal recording and sale of copyrighted material.






45. Creating space for creative artists.






46. Lumiere brothers device that both photographed and projected action.






47. Media mainly used in computer networks such as the Internet.






48. The delivery of radio over the internet directly to individual listeners.






49. The cumulative audience - pepole who listen every 5 minutes.






50. 1962 Law Requiring all TV sets import to manufacture in the U.S.