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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.
Playlist
Brand Magazine
Billings
Convergence
2. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Podcast
Ethnic Press
Commuter Papers
Newsbooks
3. Lumiere brothers device that both photographed and projected action.
Theatrical Films
Cinematography
Ethnic Press
Consumer Culture
4. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Clear time
Skyscrapers
Culture
Niche Marketing
5. Rating technology.
Puffets
Cyber Advertising
Personal Peoplemeter
Vertical Integration
6. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Concentration on Ownership
Copyright
Audience Fragmentation
VALS
7. Ownership of different media companies concentrated in fewer fewer hands.
Microcinema
Copyright
Concentration on Ownership
Permission Marketing
8. When local affiliates carry a network's program.
Shopbills
Blockbuster Mentality
Vast Wasteland
Clear time
9. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Streaming
Consumer Culture
Forced Exposure
Network (broadcasting)
10. Suburban or regional versions of metropolitan newspaper.
Contextual Advertising
Vast Wasteland
Zarred Editions
Narrow Casting
11. The illegal recording and sale of copyrighted material.
Piracy
Microcinema
P2P (Peer to peer)
Media Literacy
12. Movies produced with full intention of providing several sequels.
Cover
360 Marketing
Circulation
Franchise Films
13. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Podcast
Piracy
Ambient Advertising
MATV
14. Granting equal carriage over phone and cable lines.
Banners
Network Neutrality
Clear time
360 Marketing
15. Ads to correct deceptive advertising.
Factory Studios
Psychographic Segmentation
Contextual Advertising
Corrective Advertising
16. Film making using high tech cameras and digital filming.
Media Literacy
Factory Studios
VALS
Microcinema
17. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Contextual Advertising
Shopbills
Vertical Integration
Mobisodes
18. The erosions of traditional distinctive style elements.
Sweeps Period
Newsbooks
Convergence
Affiliates
19. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Corporate Independent Studios
Theatrical Films
Psychographic Segmentation
Syndication
20. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Dissident Press
Average Quarter-Hour
Corrective Advertising
All Channel Legislation
21. Total sale of broadcast airtime.
CATV
Targeting
Concept Films
Billings
22. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Platform
Forced Exposure
All Channel Legislation
Shopbills
23. Tying two seperate but related shots in such a way that take new meaning.
Montage
Network Neutrality
Production Values
Digital Recording
24. Connecting multiple sets of single location or building to a single - master antenna.
Billings
MATV
Piracy
Newsbooks
25. Percentage of a markers total population that is reached by a piece of broadcast programming.
Feature Syndicates
Affiliates
Web Radio
Rating
26. Placement of commercials on various online sites.
Cyber Advertising
Network (broadcasting)
Branding Films
Convergence
27. The number of issues of a magazine or newspaper that are sold.
Advertorial
Cume
Piracy
Circulation
28. The means of delivering a specific media content.
Psychographic Segmentation
Playlist
Niche Marketing
Platform
29. A telecommunication company required to carry messages.
Off-network
Playlist
Puffets
Common Carrier
30. Relaxation of ownership and other rules for radio and television.
Branding Films
Derequlation
Niche Marketing
Feature Syndicates
31. Free - alternative weeklies with a local and partical orientation.
Web Radio
Dissident Press
Production Values
Circulation
32. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Common Carrier
Montage
Puffets
Demographic Segmentation
33. Creating space for creative artists.
Cyber Advertising
Mobisodes
Feature Syndicates
MP3
34. Software that gets direct downloads by passing servers.
Off-network
MATV
P2P (Peer to peer)
Banners
35. The first film production companies.
Copy Testing
Podcast
Sweeps Period
Factory Studios
36. Measuring the effectiveness of advertising messages by showing them to consumers.
Factory Studios
Derequlation
Corporate Independent Studios
Copy Testing
37. How many people listening every 15 minutes.
Blockbuster Mentality
Psychographic Segmentation
Average Quarter-Hour
Newsbooks
38. Aiming media content at smaller - homogenous audience.
Skyscrapers
Conglomeration
Niche Marketing
Corrective Advertising
39. Online magazine.
Forced Exposure
Convergence
Webzine
Network
40. The ability to comprehand mass communication.
Contextual Advertising
Controlled Circulation
Media Literacy
Conglomeration
41. Media mainly used in computer networks such as the Internet.
P2P (Peer to peer)
Network
Dissident Press
Playlist
42. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Convergence
Controlled Circulation
Conglomeration
Genre
43. Identifying and granting ownership of a given piece of expression to protect the creators interest.
All Channel Legislation
Mass Communication
Production Values
Copyright
44. Sponsor-financing of movies to advance a manufactures product.
Microcinema
News Stage
Branding Films
All Channel Legislation
45. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Theatrical Films
Unique Selling Proposition
Platform
Piracy
46. Recording and downloading of audio files stored on servers.
Psychographic Segmentation
Podcast
Average Quarter-Hour
Network Neutrality
47. Movies produced primarily for initial exhibition on theater screens.
Affiliates
Corporate Independent Studios
Podcast
Theatrical Films
48. Involves the sale of a program that was originally run on network television: a rerun.
Psychographic Segmentation
Personal Peoplemeter
Ad-Pull Policy
Off-network
49. A medium that carries messages to other people.
Dominate Culture / Mainstream
Targeting
Mass Medium
Culture
50. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Off-network
Microcinema
Corrective Advertising
Contextual Advertising