Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






2. Aiming broadcasting at a smaller audience.






3. 1962 Law Requiring all TV sets import to manufacture in the U.S.






4. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






5. The increase in ownership or media outlet.






6. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






7. Music custom selected by a disc jockey.






8. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






9. Involves the sale of a program that was originally run on network television: a rerun.






10. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






11. Granting equal carriage over phone and cable lines.






12. Identifying and granting ownership of a given piece of expression to protect the creators interest.






13. Weekly free pages with local events.






14. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






15. Recording and downloading of audio files stored on servers.






16. The illegal recording and sale of copyrighted material.






17. Placement of commercials on various online sites.






18. Movies produced primarily for initial exhibition on theater screens.






19. Recording of one artists music by another.






20. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






21. Ads showing up in nontraditional settings.






22. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






23. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






24. Sale of radio or television content to stations on a market-by-market basis.






25. People considered to be representatives of the target market - review a number of approaches to the campaign.






26. Advertising that the consumer actively accepts.






27. Ownership of different media companies concentrated in fewer fewer hands.






28. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






29. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






30. Media's content and grammar. Style and ability.






31. File compression software that permits streaming of digital audio and video data.






32. In record retailing - albums more than 3 years old.






33. A style of media with a distinctive style.






34. The cumulative audience - pepole who listen every 5 minutes.






35. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






36. Outmoded name for early cable television.






37. The delivery of radio over the internet directly to individual listeners.






38. Online billboards placed on the side of the webpage.






39. Percentage of a markers total population that is reached by a piece of broadcast programming.






40. A medium that carries messages to other people.






41. A consumer magazine published by a retail business for readers with similar interests.






42. Connecting multiple sets of single location or building to a single - master antenna.






43. 1 second commercials between songs on the radio.






44. Audience for specific media content becoming smaller and increasingly homogeneous.






45. The simultaneous downloading and accessing of digital audio or video data.






46. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






47. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






48. Relaxation of ownership and other rules for radio and television.






49. Commuter Papers - Free dailies designed for young commuters.






50. Sponsor-financing of movies to advance a manufactures product.