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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Demographic Segmentation
Consumer Culture
Contextual Advertising
MP3
2. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Derequlation
Advertorial
Ambient Advertising
3. Attractive - artful business cards use by early British people to promote themselves.
Microcinema
Shopbills
Corporate Independent Studios
Mobisodes
4. Aiming media content or consumer products at smaller - more specific audience.
Branding Films
Psychographic Segmentation
Targeting
Blockbuster Mentality
5. File compression software that permits streaming of digital audio and video data.
Engagement
Corporate Independent Studios
MP3
Dominate Culture / Mainstream
6. How many people listening every 15 minutes.
Average Quarter-Hour
Forced Exposure
Copyright
Sweeps Period
7. Measuring the effectiveness of advertising messages by showing them to consumers.
Clear time
Feature Syndicates
Concentration on Ownership
Copy Testing
8. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Targeting
Dominate Culture / Mainstream
Advertorial
Branding Films
9. Connecting multiple sets of single location or building to a single - master antenna.
Catalogue Albums
MATV
Conglomeration
Unique Selling Proposition
10. Ads to correct deceptive advertising.
Blockbuster Mentality
Corrective Advertising
Vast Wasteland
VALS
11. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Consumer Juries
Sweeps Period
Convergence
12. A medium that carries messages to other people.
Mass Medium
Personal Peoplemeter
Catalogue Albums
Ethnic Press
13. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Ethnic Press
Cover
Consumer Culture
Culture
14. Outmoded name for early cable television.
Open Source Software
Copyright
CATV
Media Literacy
15. Aiming broadcasting at a smaller audience.
Corporate Independent Studios
Copy Testing
Narrow Casting
Contextual Advertising
16. Relaxation of ownership and other rules for radio and television.
Psychographic Segmentation
Rating
Billings
Derequlation
17. 1 second commercials between songs on the radio.
Concept Films
Permission Marketing
Blinks
Blockbuster Mentality
18. A style of media with a distinctive style.
Playlist
Network Neutrality
Genre
Unique Selling Proposition
19. Recording and downloading of audio files stored on servers.
Podcast
Platform
Network Neutrality
News Stage
20. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
360 Marketing
Vast Wasteland
Catalogue Albums
21. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Average Quarter-Hour
Microcinema
Common Carrier
Controlled Circulation
22. The increase in ownership or media outlet.
Corrective Advertising
Conglomeration
Factory Studios
Vast Wasteland
23. The cumulative audience - pepole who listen every 5 minutes.
All Channel Legislation
Webzine
Cume
Rating
24. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Consumer Culture
Network (broadcasting)
Psychographic Segmentation
Puffets
25. Media mainly used in computer networks such as the Internet.
Culture
Network
360 Marketing
Consumer Juries
26. Software that gets direct downloads by passing servers.
Webzine
P2P (Peer to peer)
Off-network
Syndication
27. Ownership of different media companies concentrated in fewer fewer hands.
Unique Selling Proposition
Concentration on Ownership
Zarred Editions
Controlled Circulation
28. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Dissident Press
Dominate Culture / Mainstream
Catalogue Albums
29. Total sale of broadcast airtime.
Targeting
Banners
Unique Selling Proposition
Billings
30. Lumiere brothers device that both photographed and projected action.
Alternative Press
Cover
Cinematography
CATV
31. A telecommunication company required to carry messages.
Niche Marketing
Cinematography
Common Carrier
Demographic Segmentation
32. Percentage of a markers total population that is reached by a piece of broadcast programming.
Audience Fragmentation
Corrective Advertising
Unique Selling Proposition
Rating
33. Free - alternative weeklies with a local and partical orientation.
Personal Peoplemeter
Playlist
Common Carrier
Dissident Press
34. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Banners
Corporate Independent Studios
VALS
Billings
35. Freely downloaded software.
Cover
Circulation
Open Source Software
Newsbooks
36. In record retailing - albums more than 3 years old.
CATV
Catalogue Albums
Media Literacy
Engagement
37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Streaming
Targeting
Catalogue Albums
38. Online billboards placed on the side of the webpage.
Targeting
Skyscrapers
Unique Selling Proposition
Niche Marketing
39. Recreation on television news of some event that is believed to have happened of which could have happened.
Theatrical Films
Web Radio
News Stage
Off-network
40. Audience for specific media content becoming smaller and increasingly homogeneous.
MP3
CATV
Concentration on Ownership
Audience Fragmentation
41. Weekly free pages with local events.
Convergence
Alternative Press
Franchise Films
Blinks
42. The number of issues of a magazine or newspaper that are sold.
Feature Syndicates
Ethnic Press
Circulation
Controlled Circulation
43. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Streaming
Shopbills
Platform
Copyright
44. People considered to be representatives of the target market - review a number of approaches to the campaign.
Playlist
Consumer Juries
Affiliates
Piracy
45. The ability to comprehand mass communication.
Media Literacy
Network (broadcasting)
Niche Marketing
Ethnic Press
46. The means of delivering a specific media content.
Platform
CATV
Corporate Independent Studios
Off-network
47. Rating technology.
Personal Peoplemeter
Branding Films
Corporate Independent Studios
Forced Exposure
48. The delivery of radio over the internet directly to individual listeners.
Production Values
Theatrical Films
Platform
Web Radio
49. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Unique Selling Proposition
Commuter Papers
Network (broadcasting)
Open Source Software
50. Advertising that the consumer actively accepts.
Advertorial
Network (broadcasting)
P2P (Peer to peer)
Permission Marketing