Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. File compression software that permits streaming of digital audio and video data.






2. The first film production companies.






3. Ads showing up in nontraditional settings.






4. Movies produced primarily for initial exhibition on theater screens.






5. Lumiere brothers device that both photographed and projected action.






6. The culture that seems to hold sway with the majority of people.






7. A telecommunication company required to carry messages.






8. Aiming media content or consumer products at smaller - more specific audience.






9. Recreation on television news of some event that is believed to have happened of which could have happened.






10. Free - alternative weeklies with a local and partical orientation.






11. Aiming broadcasting at a smaller audience.






12. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






13. Freely downloaded software.






14. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






15. In record retailing - albums more than 3 years old.






16. Brief video episodes of television on mobile screens.






17. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






18. Online billboards placed on the side of the webpage.






19. The delivery of radio over the internet directly to individual listeners.






20. Movies that can be described in one line.






21. Measuring the effectiveness of advertising messages by showing them to consumers.






22. Software that gets direct downloads by passing servers.






23. Online magazine.






24. Identifying and granting ownership of a given piece of expression to protect the creators interest.






25. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






26. Aiming media content at smaller - homogenous audience.






27. Film making using high tech cameras and digital filming.






28. Granting equal carriage over phone and cable lines.






29. Advertising that the consumer actively accepts.






30. A consumer magazine published by a retail business for readers with similar interests.






31. Media's content and grammar. Style and ability.






32. Media mainly used in computer networks such as the Internet.






33. 1 second commercials between songs on the radio.






34. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






35. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






36. A broadcasting station that aligns itself with a network.






37. Involves the sale of a program that was originally run on network television: a rerun.






38. Relaxation of ownership and other rules for radio and television.






39. Sponsor-financing of movies to advance a manufactures product.






40. The erosions of traditional distinctive style elements.






41. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






42. Rating technology.






43. Connecting multiple sets of single location or building to a single - master antenna.






44. A medium that carries messages to other people.






45. Demand by a advertiser to review an article with the threat of being pulled out - if not.






46. The ability to comprehand mass communication.






47. How many people listening every 15 minutes.






48. The simultaneous downloading and accessing of digital audio or video data.






49. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






50. Placing ads in public places such as store floors - at gas pumps - in bathroom.