Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1 second commercials between songs on the radio.






2. File compression software that permits streaming of digital audio and video data.






3. Film making using high tech cameras and digital filming.






4. The cumulative audience - pepole who listen every 5 minutes.






5. Aiming media content or consumer products at smaller - more specific audience.






6. The increase in ownership or media outlet.






7. Relaxation of ownership and other rules for radio and television.






8. Outmoded name for early cable television.






9. Percentage of a markers total population that is reached by a piece of broadcast programming.






10. Attractive - artful business cards use by early British people to promote themselves.






11. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






12. Recreation on television news of some event that is believed to have happened of which could have happened.






13. Granting equal carriage over phone and cable lines.






14. Media's content and grammar. Style and ability.






15. Advertising that the consumer actively accepts.






16. Placement of commercials on various online sites.






17. Online magazine.






18. Sale of radio or television content to stations on a market-by-market basis.






19. Sponsor-financing of movies to advance a manufactures product.






20. A medium that carries messages to other people.






21. Online messages akin to billboards.






22. Recording and downloading of audio files stored on servers.






23. Total sale of broadcast airtime.






24. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






25. Movies that can be described in one line.






26. Aiming media content at smaller - homogenous audience.






27. Ads to correct deceptive advertising.






28. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






29. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






30. Ownership of different media companies concentrated in fewer fewer hands.






31. Placing ads in public places such as store floors - at gas pumps - in bathroom.






32. Audience for specific media content becoming smaller and increasingly homogeneous.






33. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






34. Suburban or regional versions of metropolitan newspaper.






35. Early weekly British Publication that carried ads.






36. The ability to comprehand mass communication.






37. The culture that seems to hold sway with the majority of people.






38. The simultaneous downloading and accessing of digital audio or video data.






39. Connecting multiple sets of single location or building to a single - master antenna.






40. The first film production companies.






41. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






42. Aiming broadcasting at a smaller audience.






43. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






44. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






45. Rating technology.






46. Involves the sale of a program that was originally run on network television: a rerun.






47. A consumer magazine published by a retail business for readers with similar interests.






48. Media mainly used in computer networks such as the Internet.






49. The illegal recording and sale of copyrighted material.






50. Tying two seperate but related shots in such a way that take new meaning.