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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies produced primarily for initial exhibition on theater screens.






2. Rating technology.






3. Aiming broadcasting at a smaller audience.






4. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






5. People considered to be representatives of the target market - review a number of approaches to the campaign.






6. The increase in ownership or media outlet.






7. Online billboards placed on the side of the webpage.






8. Granting equal carriage over phone and cable lines.






9. The first film production companies.






10. Recording of one artists music by another.






11. Free - alternative weeklies with a local and partical orientation.






12. The simultaneous downloading and accessing of digital audio or video data.






13. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






14. Sale of radio or television content to stations on a market-by-market basis.






15. Audience for specific media content becoming smaller and increasingly homogeneous.






16. Relaxation of ownership and other rules for radio and television.






17. Suburban or regional versions of metropolitan newspaper.






18. The number of issues of a magazine or newspaper that are sold.






19. How many people listening every 15 minutes.






20. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






21. Early weekly British Publication that carried ads.






22. The culture that seems to hold sway with the majority of people.






23. Advertising that the consumer actively accepts.






24. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






25. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






26. Identifying and granting ownership of a given piece of expression to protect the creators interest.






27. Movies that can be described in one line.






28. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






29. The cumulative audience - pepole who listen every 5 minutes.






30. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






31. The means of delivering a specific media content.






32. Aiming media content at smaller - homogenous audience.






33. Tying two seperate but related shots in such a way that take new meaning.






34. Process of creating shared meaning between the mass and audience.






35. Movies produced with full intention of providing several sequels.






36. Measuring the effectiveness of advertising messages by showing them to consumers.






37. File compression software that permits streaming of digital audio and video data.






38. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






39. Placement of commercials on various online sites.






40. Online messages akin to billboards.






41. Attractive - artful business cards use by early British people to promote themselves.






42. Involves the sale of a program that was originally run on network television: a rerun.






43. Ads showing up in nontraditional settings.






44. Creating space for creative artists.






45. Recording and downloading of audio files stored on servers.






46. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






47. Online magazine.






48. Brief video episodes of television on mobile screens.






49. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.







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