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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Outmoded name for early cable television.






2. Aiming broadcasting at a smaller audience.






3. Audience for specific media content becoming smaller and increasingly homogeneous.






4. Measuring the effectiveness of advertising messages by showing them to consumers.






5. Aiming media content at smaller - homogenous audience.






6. Tying two seperate but related shots in such a way that take new meaning.






7. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






9. Granting equal carriage over phone and cable lines.






10. Sale of radio or television content to stations on a market-by-market basis.






11. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






12. Free - alternative weeklies with a local and partical orientation.






13. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






14. Aiming media content or consumer products at smaller - more specific audience.






15. Movies produced primarily for initial exhibition on theater screens.






16. 1 second commercials between songs on the radio.






17. Film making using high tech cameras and digital filming.






18. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






19. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






20. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






21. A medium that carries messages to other people.






22. Movies that can be described in one line.






23. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






24. Percentage of a markers total population that is reached by a piece of broadcast programming.






25. In record retailing - albums more than 3 years old.






26. 1962 Law Requiring all TV sets import to manufacture in the U.S.






27. File compression software that permits streaming of digital audio and video data.






28. The culture that seems to hold sway with the majority of people.






29. A broadcasting station that aligns itself with a network.






30. Ads to correct deceptive advertising.






31. Sponsor-financing of movies to advance a manufactures product.






32. Commuter Papers - Free dailies designed for young commuters.






33. The number of issues of a magazine or newspaper that are sold.






34. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






35. Attractive - artful business cards use by early British people to promote themselves.






36. People considered to be representatives of the target market - review a number of approaches to the campaign.






37. Advertising that the consumer actively accepts.






38. Ads showing up in nontraditional settings.






39. Online billboards placed on the side of the webpage.






40. Ownership of different media companies concentrated in fewer fewer hands.






41. Involves the sale of a program that was originally run on network television: a rerun.






42. Music custom selected by a disc jockey.






43. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






44. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






45. Relaxation of ownership and other rules for radio and television.






46. Software that gets direct downloads by passing servers.






47. The simultaneous downloading and accessing of digital audio or video data.






48. Online magazine.






49. The ability to comprehand mass communication.






50. Movies produced with full intention of providing several sequels.