Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.






2. Connecting multiple sets of single location or building to a single - master antenna.






3. The cumulative audience - pepole who listen every 5 minutes.






4. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






5. File compression software that permits streaming of digital audio and video data.






6. Movies produced with full intention of providing several sequels.






7. The ability to comprehand mass communication.






8. 1962 Law Requiring all TV sets import to manufacture in the U.S.






9. Brief video episodes of television on mobile screens.






10. The simultaneous downloading and accessing of digital audio or video data.






11. Weekly free pages with local events.






12. Demand by a advertiser to review an article with the threat of being pulled out - if not.






13. The delivery of radio over the internet directly to individual listeners.






14. Rating technology.






15. A broadcasting station that aligns itself with a network.






16. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






17. Sale of radio or television content to stations on a market-by-market basis.






18. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






19. Audience for specific media content becoming smaller and increasingly homogeneous.






20. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






21. Lumiere brothers device that both photographed and projected action.






22. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






23. Early weekly British Publication that carried ads.






24. Granting equal carriage over phone and cable lines.






25. Aiming broadcasting at a smaller audience.






26. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






27. Freely downloaded software.






28. Outmoded name for early cable television.






29. The increase in ownership or media outlet.






30. Recording and downloading of audio files stored on servers.






31. How many people listening every 15 minutes.






32. The illegal recording and sale of copyrighted material.






33. Advertising that the consumer actively accepts.






34. Free - alternative weeklies with a local and partical orientation.






35. People considered to be representatives of the target market - review a number of approaches to the campaign.






36. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






38. Commuter Papers - Free dailies designed for young commuters.






39. Process of creating shared meaning between the mass and audience.






40. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






41. Sponsor-financing of movies to advance a manufactures product.






42. When local affiliates carry a network's program.






43. A telecommunication company required to carry messages.






44. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






45. Measuring the effectiveness of advertising messages by showing them to consumers.






46. Movies that can be described in one line.






47. Ownership of different media companies concentrated in fewer fewer hands.






48. Placement of commercials on various online sites.






49. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.