Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creating space for creative artists.






2. Attractive - artful business cards use by early British people to promote themselves.






3. The number of issues of a magazine or newspaper that are sold.






4. A consumer magazine published by a retail business for readers with similar interests.






5. Online messages akin to billboards.






6. Movies produced primarily for initial exhibition on theater screens.






7. Film making using high tech cameras and digital filming.






8. The illegal recording and sale of copyrighted material.






9. Identifying and granting ownership of a given piece of expression to protect the creators interest.






10. Placement of commercials on various online sites.






11. Recreation on television news of some event that is believed to have happened of which could have happened.






12. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






13. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






14. The simultaneous downloading and accessing of digital audio or video data.






15. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






16. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






17. Online billboards placed on the side of the webpage.






18. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






19. How many people listening every 15 minutes.






20. When local affiliates carry a network's program.






21. Recording and downloading of audio files stored on servers.






22. Placing ads in public places such as store floors - at gas pumps - in bathroom.






23. Sponsor-financing of movies to advance a manufactures product.






24. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






25. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






26. Brief video episodes of television on mobile screens.






27. 1962 Law Requiring all TV sets import to manufacture in the U.S.






28. Process of creating shared meaning between the mass and audience.






29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






30. Movies that can be described in one line.






31. Demand by a advertiser to review an article with the threat of being pulled out - if not.






32. Ownership of different media companies concentrated in fewer fewer hands.






33. In record retailing - albums more than 3 years old.






34. The first film production companies.






35. Media's content and grammar. Style and ability.






36. Aiming media content or consumer products at smaller - more specific audience.






37. Weekly free pages with local events.






38. The ability to comprehand mass communication.






39. Early weekly British Publication that carried ads.






40. The culture that seems to hold sway with the majority of people.






41. Measuring the effectiveness of advertising messages by showing them to consumers.






42. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






43. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






44. Sale of radio or television content to stations on a market-by-market basis.






45. Relaxation of ownership and other rules for radio and television.






46. File compression software that permits streaming of digital audio and video data.






47. 1 second commercials between songs on the radio.






48. The increase in ownership or media outlet.






49. Connecting multiple sets of single location or building to a single - master antenna.






50. A telecommunication company required to carry messages.