Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Freely downloaded software.






2. The number of issues of a magazine or newspaper that are sold.






3. The ability to comprehand mass communication.






4. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






5. Suburban or regional versions of metropolitan newspaper.






6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






7. File compression software that permits streaming of digital audio and video data.






8. Aiming broadcasting at a smaller audience.






9. A consumer magazine published by a retail business for readers with similar interests.






10. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






11. Aiming media content at smaller - homogenous audience.






12. The erosions of traditional distinctive style elements.






13. Relaxation of ownership and other rules for radio and television.






14. Sponsor-financing of movies to advance a manufactures product.






15. Rating technology.






16. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






17. Recording and downloading of audio files stored on servers.






18. Percentage of a markers total population that is reached by a piece of broadcast programming.






19. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






20. Recording of one artists music by another.






21. Commuter Papers - Free dailies designed for young commuters.






22. Demand by a advertiser to review an article with the threat of being pulled out - if not.






23. The cumulative audience - pepole who listen every 5 minutes.






24. The delivery of radio over the internet directly to individual listeners.






25. Aiming media content or consumer products at smaller - more specific audience.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. 1 second commercials between songs on the radio.






28. Placement of commercials on various online sites.






29. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






30. Music custom selected by a disc jockey.






31. Brief video episodes of television on mobile screens.






32. The first film production companies.






33. Ads showing up in nontraditional settings.






34. How many people listening every 15 minutes.






35. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






36. Audience for specific media content becoming smaller and increasingly homogeneous.






37. Online magazine.






38. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






39. Movies produced primarily for initial exhibition on theater screens.






40. Ownership of different media companies concentrated in fewer fewer hands.






41. Movies that can be described in one line.






42. Connecting multiple sets of single location or building to a single - master antenna.






43. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






44. A telecommunication company required to carry messages.






45. Outmoded name for early cable television.






46. People considered to be representatives of the target market - review a number of approaches to the campaign.






47. Online messages akin to billboards.






48. The culture that seems to hold sway with the majority of people.






49. Measuring the effectiveness of advertising messages by showing them to consumers.






50. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.