SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.
Shopbills
P2P (Peer to peer)
Ethnic Press
Webzine
2. Sale of radio or television content to stations on a market-by-market basis.
Mobisodes
Syndication
Personal Peoplemeter
Unique Selling Proposition
3. Commuter Papers - Free dailies designed for young commuters.
Brand Magazine
Billings
Franchise Films
Commuter Papers
4. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Rating
Off-network
Network (broadcasting)
Streaming
5. Rating technology.
Shopbills
Blockbuster Mentality
Personal Peoplemeter
Advertorial
6. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Clear time
P2P (Peer to peer)
Blockbuster Mentality
Mass Medium
7. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Webzine
Platform
Forced Exposure
Ethnic Press
8. The simultaneous downloading and accessing of digital audio or video data.
Catalogue Albums
Unique Selling Proposition
Streaming
Branding Films
9. The delivery of radio over the internet directly to individual listeners.
Common Carrier
Affiliates
Web Radio
Concept Films
10. Media mainly used in computer networks such as the Internet.
Consumer Juries
Cinematography
Average Quarter-Hour
Network
11. Measuring the effectiveness of advertising messages by showing them to consumers.
Demographic Segmentation
Copy Testing
Billings
Average Quarter-Hour
12. The illegal recording and sale of copyrighted material.
Unique Selling Proposition
Billings
Affiliates
Piracy
13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Platform
Demographic Segmentation
P2P (Peer to peer)
Brand Magazine
14. Recreation on television news of some event that is believed to have happened of which could have happened.
Brand Magazine
Network
P2P (Peer to peer)
News Stage
15. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Web Radio
Mass Medium
Controlled Circulation
Mass Communication
16. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Playlist
Vertical Integration
Copyright
MP3
17. Ads to correct deceptive advertising.
Corrective Advertising
VALS
Ad-Pull Policy
Consumer Culture
18. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Factory Studios
Advertorial
Sweeps Period
Niche Marketing
19. Freely downloaded software.
Consumer Juries
Psychographic Segmentation
Open Source Software
Conglomeration
20. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Catalogue Albums
Advertorial
Ad-Pull Policy
Sweeps Period
21. Recording of one artists music by another.
Common Carrier
Concentration on Ownership
Newsbooks
Cover
22. 1 second commercials between songs on the radio.
Mass Medium
Genre
Blinks
Newsbooks
23. The number of issues of a magazine or newspaper that are sold.
Circulation
Puffets
Open Source Software
Culture
24. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Network (broadcasting)
Concept Films
Off-network
25. The increase in ownership or media outlet.
Network
Webzine
Unique Selling Proposition
Conglomeration
26. Total sale of broadcast airtime.
MATV
Psychographic Segmentation
Branding Films
Billings
27. Movies produced with full intention of providing several sequels.
Franchise Films
Billings
Branding Films
Newsbooks
28. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Average Quarter-Hour
Franchise Films
Conglomeration
29. Movies that can be described in one line.
Concept Films
Dissident Press
Branding Films
Common Carrier
30. Granting equal carriage over phone and cable lines.
Web Radio
Demographic Segmentation
Circulation
Network Neutrality
31. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Sweeps Period
Corrective Advertising
Zarred Editions
32. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Billings
Common Carrier
Corrective Advertising
33. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Ethnic Press
Targeting
Copyright
34. Weekly free pages with local events.
Alternative Press
Consumer Culture
Convergence
Streaming
35. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Mass Medium
Derequlation
Corporate Independent Studios
Niche Marketing
36. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Corrective Advertising
Cover
Corporate Independent Studios
37. When local affiliates carry a network's program.
Factory Studios
Webzine
Ad-Pull Policy
Clear time
38. Lumiere brothers device that both photographed and projected action.
Cinematography
Network (broadcasting)
Narrow Casting
Web Radio
39. A telecommunication company required to carry messages.
Concept Films
Common Carrier
Piracy
Podcast
40. Early weekly British Publication that carried ads.
Personal Peoplemeter
Rating
Clear time
Newsbooks
41. Outmoded name for early cable television.
All Channel Legislation
Mass Medium
Niche Marketing
CATV
42. Software that gets direct downloads by passing servers.
Common Carrier
Dissident Press
P2P (Peer to peer)
Piracy
43. Ads showing up in nontraditional settings.
Shopbills
360 Marketing
Montage
Alternative Press
44. Brief video episodes of television on mobile screens.
VALS
Web Radio
Mobisodes
Webzine
45. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Culture
Average Quarter-Hour
Digital Recording
Webzine
46. The erosions of traditional distinctive style elements.
Copy Testing
Convergence
Conglomeration
Common Carrier
47. The cumulative audience - pepole who listen every 5 minutes.
Theatrical Films
Corrective Advertising
Cume
Open Source Software
48. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Sweeps Period
Production Values
Unique Selling Proposition
49. Relaxation of ownership and other rules for radio and television.
Derequlation
Zarred Editions
Sweeps Period
Production Values
50. Media's content and grammar. Style and ability.
Production Values
Genre
Branding Films
Digital Recording