Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording and downloading of audio files stored on servers.






2. Tying two seperate but related shots in such a way that take new meaning.






3. Lumiere brothers device that both photographed and projected action.






4. The first film production companies.






5. File compression software that permits streaming of digital audio and video data.






6. Early weekly British Publication that carried ads.






7. Involves the sale of a program that was originally run on network television: a rerun.






8. Media's content and grammar. Style and ability.






9. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






10. Outmoded name for early cable television.






11. A consumer magazine published by a retail business for readers with similar interests.






12. Aiming media content at smaller - homogenous audience.






13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






14. Aiming broadcasting at a smaller audience.






15. Advertising that the consumer actively accepts.






16. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






17. Aiming media content or consumer products at smaller - more specific audience.






18. The means of delivering a specific media content.






19. When local affiliates carry a network's program.






20. Creating space for creative artists.






21. Online magazine.






22. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






23. Movies that can be described in one line.






24. Free - alternative weeklies with a local and partical orientation.






25. Total sale of broadcast airtime.






26. Online messages akin to billboards.






27. Process of creating shared meaning between the mass and audience.






28. Sponsor-financing of movies to advance a manufactures product.






29. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






30. A broadcasting station that aligns itself with a network.






31. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






32. How many people listening every 15 minutes.






33. People considered to be representatives of the target market - review a number of approaches to the campaign.






34. The ability to comprehand mass communication.






35. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






36. Demand by a advertiser to review an article with the threat of being pulled out - if not.






37. Rating technology.






38. Identifying and granting ownership of a given piece of expression to protect the creators interest.






39. Freely downloaded software.






40. The cumulative audience - pepole who listen every 5 minutes.






41. A style of media with a distinctive style.






42. Weekly free pages with local events.






43. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






44. Connecting multiple sets of single location or building to a single - master antenna.






45. The simultaneous downloading and accessing of digital audio or video data.






46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






47. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






48. Suburban or regional versions of metropolitan newspaper.






49. Movies produced with full intention of providing several sequels.






50. Placement of commercials on various online sites.