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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of metropolitan newspaper.






2. Connecting multiple sets of single location or building to a single - master antenna.






3. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






4. A style of media with a distinctive style.






5. The culture that seems to hold sway with the majority of people.






6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






7. Early weekly British Publication that carried ads.






8. Recording and downloading of audio files stored on servers.






9. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






10. 1962 Law Requiring all TV sets import to manufacture in the U.S.






11. Film making using high tech cameras and digital filming.






12. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






13. The number of issues of a magazine or newspaper that are sold.






14. The delivery of radio over the internet directly to individual listeners.






15. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






16. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






17. People considered to be representatives of the target market - review a number of approaches to the campaign.






18. Movies produced with full intention of providing several sequels.






19. The cumulative audience - pepole who listen every 5 minutes.






20. In record retailing - albums more than 3 years old.






21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






22. Granting equal carriage over phone and cable lines.






23. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






24. Brief video episodes of television on mobile screens.






25. Music custom selected by a disc jockey.






26. A telecommunication company required to carry messages.






27. A broadcasting station that aligns itself with a network.






28. Creating space for creative artists.






29. Movies that can be described in one line.






30. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






31. 1 second commercials between songs on the radio.






32. Audience for specific media content becoming smaller and increasingly homogeneous.






33. Total sale of broadcast airtime.






34. Outmoded name for early cable television.






35. File compression software that permits streaming of digital audio and video data.






36. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






37. Media mainly used in computer networks such as the Internet.






38. Attractive - artful business cards use by early British people to promote themselves.






39. Identifying and granting ownership of a given piece of expression to protect the creators interest.






40. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






41. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






42. Online magazine.






43. The erosions of traditional distinctive style elements.






44. The means of delivering a specific media content.






45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






46. The ability to comprehand mass communication.






47. Rating technology.






48. A medium that carries messages to other people.






49. Aiming media content or consumer products at smaller - more specific audience.






50. Recreation on television news of some event that is believed to have happened of which could have happened.