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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming broadcasting at a smaller audience.






2. Granting equal carriage over phone and cable lines.






3. Total sale of broadcast airtime.






4. Percentage of a markers total population that is reached by a piece of broadcast programming.






5. Software that gets direct downloads by passing servers.






6. Process of creating shared meaning between the mass and audience.






7. When local affiliates carry a network's program.






8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






9. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






10. Lumiere brothers device that both photographed and projected action.






11. Placing ads in public places such as store floors - at gas pumps - in bathroom.






12. Ads showing up in nontraditional settings.






13. Music custom selected by a disc jockey.






14. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






15. Connecting multiple sets of single location or building to a single - master antenna.






16. Creating space for creative artists.






17. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






18. Online billboards placed on the side of the webpage.






19. File compression software that permits streaming of digital audio and video data.






20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






21. Recording and downloading of audio files stored on servers.






22. People considered to be representatives of the target market - review a number of approaches to the campaign.






23. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






24. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






25. Rating technology.






26. 1 second commercials between songs on the radio.






27. Attractive - artful business cards use by early British people to promote themselves.






28. The cumulative audience - pepole who listen every 5 minutes.






29. A telecommunication company required to carry messages.






30. Advertising that the consumer actively accepts.






31. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






32. Media's content and grammar. Style and ability.






33. Sale of radio or television content to stations on a market-by-market basis.






34. A style of media with a distinctive style.






35. The illegal recording and sale of copyrighted material.






36. The delivery of radio over the internet directly to individual listeners.






37. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






38. Relaxation of ownership and other rules for radio and television.






39. Recording of one artists music by another.






40. A medium that carries messages to other people.






41. Free - alternative weeklies with a local and partical orientation.






42. Film making using high tech cameras and digital filming.






43. The number of issues of a magazine or newspaper that are sold.






44. A consumer magazine published by a retail business for readers with similar interests.






45. Commuter Papers - Free dailies designed for young commuters.






46. Demand by a advertiser to review an article with the threat of being pulled out - if not.






47. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






48. The culture that seems to hold sway with the majority of people.






49. The means of delivering a specific media content.






50. Involves the sale of a program that was originally run on network television: a rerun.







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Can you answer 50 questions in 15 minutes?


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