Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tying two seperate but related shots in such a way that take new meaning.






2. Software that gets direct downloads by passing servers.






3. File compression software that permits streaming of digital audio and video data.






4. Sale of radio or television content to stations on a market-by-market basis.






5. In record retailing - albums more than 3 years old.






6. The culture that seems to hold sway with the majority of people.






7. Weekly free pages with local events.






8. Aiming broadcasting at a smaller audience.






9. Attractive - artful business cards use by early British people to promote themselves.






10. Connecting multiple sets of single location or building to a single - master antenna.






11. 1 second commercials between songs on the radio.






12. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






13. Early weekly British Publication that carried ads.






14. Media mainly used in computer networks such as the Internet.






15. Placing ads in public places such as store floors - at gas pumps - in bathroom.






16. Commuter Papers - Free dailies designed for young commuters.






17. Placement of commercials on various online sites.






18. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






19. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






20. The cumulative audience - pepole who listen every 5 minutes.






21. Involves the sale of a program that was originally run on network television: a rerun.






22. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






23. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






24. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






25. Freely downloaded software.






26. Measuring the effectiveness of advertising messages by showing them to consumers.






27. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






28. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






29. The illegal recording and sale of copyrighted material.






30. Outmoded name for early cable television.






31. The number of issues of a magazine or newspaper that are sold.






32. Media's content and grammar. Style and ability.






33. Online magazine.






34. Lumiere brothers device that both photographed and projected action.






35. Movies that can be described in one line.






36. A consumer magazine published by a retail business for readers with similar interests.






37. The simultaneous downloading and accessing of digital audio or video data.






38. Aiming media content or consumer products at smaller - more specific audience.






39. Brief video episodes of television on mobile screens.






40. Recreation on television news of some event that is believed to have happened of which could have happened.






41. Online messages akin to billboards.






42. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






43. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






44. 1962 Law Requiring all TV sets import to manufacture in the U.S.






45. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






46. A broadcasting station that aligns itself with a network.






47. Relaxation of ownership and other rules for radio and television.






48. A medium that carries messages to other people.






49. Aiming media content at smaller - homogenous audience.






50. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.