Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The illegal recording and sale of copyrighted material.






2. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






3. Movies produced with full intention of providing several sequels.






4. Brief video episodes of television on mobile screens.






5. Music custom selected by a disc jockey.






6. Suburban or regional versions of metropolitan newspaper.






7. Media's content and grammar. Style and ability.






8. A consumer magazine published by a retail business for readers with similar interests.






9. Recreation on television news of some event that is believed to have happened of which could have happened.






10. Audience for specific media content becoming smaller and increasingly homogeneous.






11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






12. Identifying and granting ownership of a given piece of expression to protect the creators interest.






13. A medium that carries messages to other people.






14. Tying two seperate but related shots in such a way that take new meaning.






15. The cumulative audience - pepole who listen every 5 minutes.






16. Sponsor-financing of movies to advance a manufactures product.






17. Ownership of different media companies concentrated in fewer fewer hands.






18. How many people listening every 15 minutes.






19. Percentage of a markers total population that is reached by a piece of broadcast programming.






20. Demand by a advertiser to review an article with the threat of being pulled out - if not.






21. Movies that can be described in one line.






22. Ads showing up in nontraditional settings.






23. Early weekly British Publication that carried ads.






24. Free - alternative weeklies with a local and partical orientation.






25. When local affiliates carry a network's program.






26. Aiming media content at smaller - homogenous audience.






27. Online messages akin to billboards.






28. Movies produced primarily for initial exhibition on theater screens.






29. Creating space for creative artists.






30. Outmoded name for early cable television.






31. Recording and downloading of audio files stored on servers.






32. Granting equal carriage over phone and cable lines.






33. Placing ads in public places such as store floors - at gas pumps - in bathroom.






34. Media mainly used in computer networks such as the Internet.






35. The first film production companies.






36. Involves the sale of a program that was originally run on network television: a rerun.






37. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






38. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






39. Measuring the effectiveness of advertising messages by showing them to consumers.






40. Total sale of broadcast airtime.






41. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






42. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






43. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






44. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






45. 1962 Law Requiring all TV sets import to manufacture in the U.S.






46. The increase in ownership or media outlet.






47. Software that gets direct downloads by passing servers.






48. A style of media with a distinctive style.






49. Placement of commercials on various online sites.






50. The ability to comprehand mass communication.