Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online messages akin to billboards.






2. Free - alternative weeklies with a local and partical orientation.






3. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






4. Movies produced with full intention of providing several sequels.






5. The ability to comprehand mass communication.






6. Aiming media content at smaller - homogenous audience.






7. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






8. The illegal recording and sale of copyrighted material.






9. The delivery of radio over the internet directly to individual listeners.






10. 1962 Law Requiring all TV sets import to manufacture in the U.S.






11. A style of media with a distinctive style.






12. Ads showing up in nontraditional settings.






13. Music custom selected by a disc jockey.






14. Ads to correct deceptive advertising.






15. The erosions of traditional distinctive style elements.






16. A consumer magazine published by a retail business for readers with similar interests.






17. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






18. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






19. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






20. A medium that carries messages to other people.






21. The first film production companies.






22. Suburban or regional versions of metropolitan newspaper.






23. The simultaneous downloading and accessing of digital audio or video data.






24. Audience for specific media content becoming smaller and increasingly homogeneous.






25. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






26. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






27. The cumulative audience - pepole who listen every 5 minutes.






28. Early weekly British Publication that carried ads.






29. Identifying and granting ownership of a given piece of expression to protect the creators interest.






30. Relaxation of ownership and other rules for radio and television.






31. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






32. Movies produced primarily for initial exhibition on theater screens.






33. Lumiere brothers device that both photographed and projected action.






34. Software that gets direct downloads by passing servers.






35. Media mainly used in computer networks such as the Internet.






36. Sponsor-financing of movies to advance a manufactures product.






37. Commuter Papers - Free dailies designed for young commuters.






38. Total sale of broadcast airtime.






39. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






40. Advertising that the consumer actively accepts.






41. Media's content and grammar. Style and ability.






42. In record retailing - albums more than 3 years old.






43. Tying two seperate but related shots in such a way that take new meaning.






44. A broadcasting station that aligns itself with a network.






45. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






46. A telecommunication company required to carry messages.






47. Film making using high tech cameras and digital filming.






48. Recording of one artists music by another.






49. Aiming media content or consumer products at smaller - more specific audience.






50. Measuring the effectiveness of advertising messages by showing them to consumers.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests