Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A consumer magazine published by a retail business for readers with similar interests.






2. A telecommunication company required to carry messages.






3. Tying two seperate but related shots in such a way that take new meaning.






4. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






5. Placement of commercials on various online sites.






6. Creating space for creative artists.






7. The delivery of radio over the internet directly to individual listeners.






8. Advertising that the consumer actively accepts.






9. Relaxation of ownership and other rules for radio and television.






10. Aiming broadcasting at a smaller audience.






11. When local affiliates carry a network's program.






12. Brief video episodes of television on mobile screens.






13. Placing ads in public places such as store floors - at gas pumps - in bathroom.






14. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






15. Percentage of a markers total population that is reached by a piece of broadcast programming.






16. Lumiere brothers device that both photographed and projected action.






17. Early weekly British Publication that carried ads.






18. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






19. Online billboards placed on the side of the webpage.






20. Aiming media content or consumer products at smaller - more specific audience.






21. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






22. The culture that seems to hold sway with the majority of people.






23. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






24. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






25. Attractive - artful business cards use by early British people to promote themselves.






26. The increase in ownership or media outlet.






27. Music custom selected by a disc jockey.






28. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






29. Freely downloaded software.






30. Process of creating shared meaning between the mass and audience.






31. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






32. 1 second commercials between songs on the radio.






33. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






34. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






35. The means of delivering a specific media content.






36. Audience for specific media content becoming smaller and increasingly homogeneous.






37. Identifying and granting ownership of a given piece of expression to protect the creators interest.






38. Outmoded name for early cable television.






39. The number of issues of a magazine or newspaper that are sold.






40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






41. 1962 Law Requiring all TV sets import to manufacture in the U.S.






42. Recreation on television news of some event that is believed to have happened of which could have happened.






43. A broadcasting station that aligns itself with a network.






44. Granting equal carriage over phone and cable lines.






45. Suburban or regional versions of metropolitan newspaper.






46. Recording of one artists music by another.






47. A medium that carries messages to other people.






48. The ability to comprehand mass communication.






49. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






50. Aiming media content at smaller - homogenous audience.