Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.






2. The simultaneous downloading and accessing of digital audio or video data.






3. Total sale of broadcast airtime.






4. Movies produced with full intention of providing several sequels.






5. Online billboards placed on the side of the webpage.






6. Involves the sale of a program that was originally run on network television: a rerun.






7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






8. A telecommunication company required to carry messages.






9. Software that gets direct downloads by passing servers.






10. Connecting multiple sets of single location or building to a single - master antenna.






11. Media mainly used in computer networks such as the Internet.






12. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






13. Placement of commercials on various online sites.






14. The cumulative audience - pepole who listen every 5 minutes.






15. The number of issues of a magazine or newspaper that are sold.






16. The culture that seems to hold sway with the majority of people.






17. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






18. Rating technology.






19. Relaxation of ownership and other rules for radio and television.






20. The ability to comprehand mass communication.






21. Film making using high tech cameras and digital filming.






22. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






23. Granting equal carriage over phone and cable lines.






24. Process of creating shared meaning between the mass and audience.






25. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






26. Creating space for creative artists.






27. The erosions of traditional distinctive style elements.






28. Tying two seperate but related shots in such a way that take new meaning.






29. Measuring the effectiveness of advertising messages by showing them to consumers.






30. Outmoded name for early cable television.






31. The first film production companies.






32. Lumiere brothers device that both photographed and projected action.






33. Commuter Papers - Free dailies designed for young commuters.






34. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






35. Placing ads in public places such as store floors - at gas pumps - in bathroom.






36. How many people listening every 15 minutes.






37. When local affiliates carry a network's program.






38. Early weekly British Publication that carried ads.






39. The illegal recording and sale of copyrighted material.






40. Recording of one artists music by another.






41. Movies produced primarily for initial exhibition on theater screens.






42. Audience for specific media content becoming smaller and increasingly homogeneous.






43. 1962 Law Requiring all TV sets import to manufacture in the U.S.






44. Ownership of different media companies concentrated in fewer fewer hands.






45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






46. A style of media with a distinctive style.






47. A consumer magazine published by a retail business for readers with similar interests.






48. Aiming media content or consumer products at smaller - more specific audience.






49. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






50. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.