Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attractive - artful business cards use by early British people to promote themselves.






2. The means of delivering a specific media content.






3. In record retailing - albums more than 3 years old.






4. Recording and downloading of audio files stored on servers.






5. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






6. A broadcasting station that aligns itself with a network.






7. Involves the sale of a program that was originally run on network television: a rerun.






8. Connecting multiple sets of single location or building to a single - master antenna.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






11. 1 second commercials between songs on the radio.






12. Free - alternative weeklies with a local and partical orientation.






13. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






14. Tying two seperate but related shots in such a way that take new meaning.






15. Sponsor-financing of movies to advance a manufactures product.






16. The culture that seems to hold sway with the majority of people.






17. Audience for specific media content becoming smaller and increasingly homogeneous.






18. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






19. The illegal recording and sale of copyrighted material.






20. Process of creating shared meaning between the mass and audience.






21. Total sale of broadcast airtime.






22. The delivery of radio over the internet directly to individual listeners.






23. Aiming media content or consumer products at smaller - more specific audience.






24. Recording of one artists music by another.






25. Placing ads in public places such as store floors - at gas pumps - in bathroom.






26. Online billboards placed on the side of the webpage.






27. Creating space for creative artists.






28. The erosions of traditional distinctive style elements.






29. Measuring the effectiveness of advertising messages by showing them to consumers.






30. People considered to be representatives of the target market - review a number of approaches to the campaign.






31. File compression software that permits streaming of digital audio and video data.






32. Sale of radio or television content to stations on a market-by-market basis.






33. A medium that carries messages to other people.






34. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






35. Movies that can be described in one line.






36. Placement of commercials on various online sites.






37. Lumiere brothers device that both photographed and projected action.






38. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






39. Suburban or regional versions of metropolitan newspaper.






40. Advertising that the consumer actively accepts.






41. When local affiliates carry a network's program.






42. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






43. Ads showing up in nontraditional settings.






44. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






45. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






46. A telecommunication company required to carry messages.






47. Early weekly British Publication that carried ads.






48. Ownership of different media companies concentrated in fewer fewer hands.






49. The ability to comprehand mass communication.






50. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.