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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Granting equal carriage over phone and cable lines.






2. The cumulative audience - pepole who listen every 5 minutes.






3. Aiming media content at smaller - homogenous audience.






4. Tying two seperate but related shots in such a way that take new meaning.






5. The number of issues of a magazine or newspaper that are sold.






6. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






7. In record retailing - albums more than 3 years old.






8. Ads showing up in nontraditional settings.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. Process of creating shared meaning between the mass and audience.






11. Recording of one artists music by another.






12. Brief video episodes of television on mobile screens.






13. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






15. Measuring the effectiveness of advertising messages by showing them to consumers.






16. Media's content and grammar. Style and ability.






17. Sponsor-financing of movies to advance a manufactures product.






18. Relaxation of ownership and other rules for radio and television.






19. Online messages akin to billboards.






20. How many people listening every 15 minutes.






21. 1962 Law Requiring all TV sets import to manufacture in the U.S.






22. Involves the sale of a program that was originally run on network television: a rerun.






23. The first film production companies.






24. Identifying and granting ownership of a given piece of expression to protect the creators interest.






25. Rating technology.






26. A medium that carries messages to other people.






27. Aiming broadcasting at a smaller audience.






28. Software that gets direct downloads by passing servers.






29. People considered to be representatives of the target market - review a number of approaches to the campaign.






30. A telecommunication company required to carry messages.






31. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






32. Recording and downloading of audio files stored on servers.






33. Lumiere brothers device that both photographed and projected action.






34. When local affiliates carry a network's program.






35. The culture that seems to hold sway with the majority of people.






36. Free - alternative weeklies with a local and partical orientation.






37. Aiming media content or consumer products at smaller - more specific audience.






38. The means of delivering a specific media content.






39. Audience for specific media content becoming smaller and increasingly homogeneous.






40. File compression software that permits streaming of digital audio and video data.






41. Freely downloaded software.






42. A broadcasting station that aligns itself with a network.






43. Online magazine.






44. Recreation on television news of some event that is believed to have happened of which could have happened.






45. Advertising that the consumer actively accepts.






46. Total sale of broadcast airtime.






47. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






48. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






49. Early weekly British Publication that carried ads.






50. Media mainly used in computer networks such as the Internet.