Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that gets direct downloads by passing servers.






2. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






3. Ads showing up in nontraditional settings.






4. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






5. Placement of commercials on various online sites.






6. The ability to comprehand mass communication.






7. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






8. The culture that seems to hold sway with the majority of people.






9. The erosions of traditional distinctive style elements.






10. Online messages akin to billboards.






11. Sale of radio or television content to stations on a market-by-market basis.






12. Movies produced with full intention of providing several sequels.






13. Movies that can be described in one line.






14. Demand by a advertiser to review an article with the threat of being pulled out - if not.






15. The cumulative audience - pepole who listen every 5 minutes.






16. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






17. Brief video episodes of television on mobile screens.






18. Measuring the effectiveness of advertising messages by showing them to consumers.






19. Placing ads in public places such as store floors - at gas pumps - in bathroom.






20. Aiming media content or consumer products at smaller - more specific audience.






21. Commuter Papers - Free dailies designed for young commuters.






22. Freely downloaded software.






23. Movies produced primarily for initial exhibition on theater screens.






24. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






25. Sponsor-financing of movies to advance a manufactures product.






26. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






27. Audience for specific media content becoming smaller and increasingly homogeneous.






28. The number of issues of a magazine or newspaper that are sold.






29. Online billboards placed on the side of the webpage.






30. Suburban or regional versions of metropolitan newspaper.






31. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






32. How many people listening every 15 minutes.






33. Ownership of different media companies concentrated in fewer fewer hands.






34. The means of delivering a specific media content.






35. File compression software that permits streaming of digital audio and video data.






36. Music custom selected by a disc jockey.






37. Online magazine.






38. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






39. Free - alternative weeklies with a local and partical orientation.






40. The increase in ownership or media outlet.






41. The simultaneous downloading and accessing of digital audio or video data.






42. Connecting multiple sets of single location or building to a single - master antenna.






43. 1 second commercials between songs on the radio.






44. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






45. Total sale of broadcast airtime.






46. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






47. Media mainly used in computer networks such as the Internet.






48. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






49. Aiming media content at smaller - homogenous audience.






50. Rating technology.