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Test your basic knowledge |
Media Vocab
Start Test
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that gets direct downloads by passing servers.
News Stage
P2P (Peer to peer)
Cover
Affiliates
2. Recording and downloading of audio files stored on servers.
Genre
Blinks
Podcast
Brand Magazine
3. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Consumer Culture
Media Literacy
Contextual Advertising
Derequlation
4. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Blinks
All Channel Legislation
Audience Fragmentation
Billings
5. Advertising that the consumer actively accepts.
Brand Magazine
Blinks
Average Quarter-Hour
Permission Marketing
6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Newsbooks
Copyright
Network (broadcasting)
Syndication
7. In record retailing - albums more than 3 years old.
Audience Fragmentation
Cume
All Channel Legislation
Catalogue Albums
8. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Cyber Advertising
Blockbuster Mentality
Targeting
Concentration on Ownership
9. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Copy Testing
Shopbills
Convergence
10. Music custom selected by a disc jockey.
MATV
Playlist
Zarred Editions
360 Marketing
11. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Banners
CATV
VALS
Network
12. Early weekly British Publication that carried ads.
Average Quarter-Hour
VALS
Newsbooks
Consumer Culture
13. Online magazine.
Cume
Dominate Culture / Mainstream
MATV
Webzine
14. The delivery of radio over the internet directly to individual listeners.
Billings
VALS
Web Radio
Piracy
15. 1 second commercials between songs on the radio.
Playlist
Convergence
Catalogue Albums
Blinks
16. Media mainly used in computer networks such as the Internet.
Digital Recording
Network
Mass Medium
Vertical Integration
17. Brief video episodes of television on mobile screens.
Mobisodes
Web Radio
360 Marketing
Platform
18. Total sale of broadcast airtime.
Microcinema
Copyright
Billings
Factory Studios
19. Commuter Papers - Free dailies designed for young commuters.
Common Carrier
Personal Peoplemeter
Blockbuster Mentality
Commuter Papers
20. Recording of one artists music by another.
Cover
Concept Films
Mobisodes
Banners
21. A style of media with a distinctive style.
Corporate Independent Studios
Piracy
Genre
CATV
22. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Cinematography
Niche Marketing
Narrow Casting
23. Movies produced with full intention of providing several sequels.
Concentration on Ownership
Culture
Franchise Films
Engagement
24. Aiming media content at smaller - homogenous audience.
Niche Marketing
Ad-Pull Policy
Franchise Films
Commuter Papers
25. Rating technology.
MATV
Personal Peoplemeter
Mass Medium
Digital Recording
26. The illegal recording and sale of copyrighted material.
Clear time
Open Source Software
Mass Medium
Piracy
27. The increase in ownership or media outlet.
Conglomeration
Zarred Editions
Mass Medium
Dominate Culture / Mainstream
28. Freely downloaded software.
Open Source Software
Sweeps Period
Corrective Advertising
Alternative Press
29. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Microcinema
Psychographic Segmentation
Off-network
30. Media's content and grammar. Style and ability.
Conglomeration
Production Values
Feature Syndicates
Factory Studios
31. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Dominate Culture / Mainstream
Cinematography
Consumer Culture
Billings
32. The first film production companies.
Factory Studios
Catalogue Albums
Blockbuster Mentality
MP3
33. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Network
Unique Selling Proposition
Conglomeration
34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Culture
Off-network
Unique Selling Proposition
Concept Films
35. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Ambient Advertising
MATV
Copy Testing
36. Connecting multiple sets of single location or building to a single - master antenna.
Alternative Press
Factory Studios
MATV
Piracy
37. Ads showing up in nontraditional settings.
360 Marketing
Dominate Culture / Mainstream
Copy Testing
Network Neutrality
38. File compression software that permits streaming of digital audio and video data.
Production Values
Brand Magazine
MP3
Cover
39. When local affiliates carry a network's program.
Production Values
Microcinema
Corrective Advertising
Clear time
40. Weekly free pages with local events.
Alternative Press
360 Marketing
Corporate Independent Studios
Corrective Advertising
41. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Mobisodes
Contextual Advertising
Cinematography
42. Tying two seperate but related shots in such a way that take new meaning.
Niche Marketing
Web Radio
Montage
Genre
43. People considered to be representatives of the target market - review a number of approaches to the campaign.
Shopbills
Corrective Advertising
Consumer Juries
Mass Communication
44. Process of creating shared meaning between the mass and audience.
Mass Communication
Playlist
MATV
Targeting
45. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Forced Exposure
Sweeps Period
Personal Peoplemeter
Vast Wasteland
46. The number of issues of a magazine or newspaper that are sold.
P2P (Peer to peer)
Piracy
Circulation
Network (broadcasting)
47. Movies that can be described in one line.
Mass Medium
Forced Exposure
Concept Films
Webzine
48. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Narrow Casting
Factory Studios
Off-network
Copyright
49. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Webzine
Digital Recording
Open Source Software
Alternative Press
50. Suburban or regional versions of metropolitan newspaper.
Cinematography
Zarred Editions
MATV
Catalogue Albums
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