Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.






2. Early weekly British Publication that carried ads.






3. Media's content and grammar. Style and ability.






4. Creating space for creative artists.






5. Process of creating shared meaning between the mass and audience.






6. The simultaneous downloading and accessing of digital audio or video data.






7. Audience for specific media content becoming smaller and increasingly homogeneous.






8. Sponsor-financing of movies to advance a manufactures product.






9. Demand by a advertiser to review an article with the threat of being pulled out - if not.






10. The culture that seems to hold sway with the majority of people.






11. A style of media with a distinctive style.






12. Outmoded name for early cable television.






13. Online messages akin to billboards.






14. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






16. Movies that can be described in one line.






17. Ads to correct deceptive advertising.






18. Movies produced with full intention of providing several sequels.






19. The increase in ownership or media outlet.






20. Recording of one artists music by another.






21. Measuring the effectiveness of advertising messages by showing them to consumers.






22. Placing ads in public places such as store floors - at gas pumps - in bathroom.






23. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






24. Film making using high tech cameras and digital filming.






25. A consumer magazine published by a retail business for readers with similar interests.






26. Aiming media content at smaller - homogenous audience.






27. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






28. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






29. In record retailing - albums more than 3 years old.






30. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






31. Ads showing up in nontraditional settings.






32. Movies produced primarily for initial exhibition on theater screens.






33. Recording and downloading of audio files stored on servers.






34. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






35. Free - alternative weeklies with a local and partical orientation.






36. Online magazine.






37. Weekly free pages with local events.






38. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






39. The number of issues of a magazine or newspaper that are sold.






40. 1962 Law Requiring all TV sets import to manufacture in the U.S.






41. The ability to comprehand mass communication.






42. When local affiliates carry a network's program.






43. 1 second commercials between songs on the radio.






44. Aiming media content or consumer products at smaller - more specific audience.






45. Total sale of broadcast airtime.






46. Involves the sale of a program that was originally run on network television: a rerun.






47. Tying two seperate but related shots in such a way that take new meaning.






48. Brief video episodes of television on mobile screens.






49. Relaxation of ownership and other rules for radio and television.






50. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.