Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content at smaller - homogenous audience.






2. Total sale of broadcast airtime.






3. The delivery of radio over the internet directly to individual listeners.






4. Lumiere brothers device that both photographed and projected action.






5. Freely downloaded software.






6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






7. Early weekly British Publication that carried ads.






8. Relaxation of ownership and other rules for radio and television.






9. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






10. Placement of commercials on various online sites.






11. The number of issues of a magazine or newspaper that are sold.






12. Audience for specific media content becoming smaller and increasingly homogeneous.






13. Connecting multiple sets of single location or building to a single - master antenna.






14. When local affiliates carry a network's program.






15. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






16. People considered to be representatives of the target market - review a number of approaches to the campaign.






17. The first film production companies.






18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






19. Movies that can be described in one line.






20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






21. Movies produced with full intention of providing several sequels.






22. Online messages akin to billboards.






23. A consumer magazine published by a retail business for readers with similar interests.






24. Tying two seperate but related shots in such a way that take new meaning.






25. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






26. Ownership of different media companies concentrated in fewer fewer hands.






27. A medium that carries messages to other people.






28. Percentage of a markers total population that is reached by a piece of broadcast programming.






29. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






30. Commuter Papers - Free dailies designed for young commuters.






31. Media's content and grammar. Style and ability.






32. 1 second commercials between songs on the radio.






33. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






34. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






35. The increase in ownership or media outlet.






36. Creating space for creative artists.






37. Free - alternative weeklies with a local and partical orientation.






38. Measuring the effectiveness of advertising messages by showing them to consumers.






39. 1962 Law Requiring all TV sets import to manufacture in the U.S.






40. Sale of radio or television content to stations on a market-by-market basis.






41. Aiming broadcasting at a smaller audience.






42. Movies produced primarily for initial exhibition on theater screens.






43. Brief video episodes of television on mobile screens.






44. Ads showing up in nontraditional settings.






45. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






46. Aiming media content or consumer products at smaller - more specific audience.






47. Software that gets direct downloads by passing servers.






48. Recording of one artists music by another.






49. The simultaneous downloading and accessing of digital audio or video data.






50. Weekly free pages with local events.