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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A broadcasting station that aligns itself with a network.






2. Audience for specific media content becoming smaller and increasingly homogeneous.






3. Film making using high tech cameras and digital filming.






4. When local affiliates carry a network's program.






5. How many people listening every 15 minutes.






6. File compression software that permits streaming of digital audio and video data.






7. The number of issues of a magazine or newspaper that are sold.






8. Involves the sale of a program that was originally run on network television: a rerun.






9. Rating technology.






10. Music custom selected by a disc jockey.






11. 1962 Law Requiring all TV sets import to manufacture in the U.S.






12. In record retailing - albums more than 3 years old.






13. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






14. Movies that can be described in one line.






15. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






16. Aiming broadcasting at a smaller audience.






17. Placing ads in public places such as store floors - at gas pumps - in bathroom.






18. The illegal recording and sale of copyrighted material.






19. The means of delivering a specific media content.






20. Lumiere brothers device that both photographed and projected action.






21. The ability to comprehand mass communication.






22. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






23. Advertising that the consumer actively accepts.






24. Percentage of a markers total population that is reached by a piece of broadcast programming.






25. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






26. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






27. Online messages akin to billboards.






28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






29. Measuring the effectiveness of advertising messages by showing them to consumers.






30. The increase in ownership or media outlet.






31. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






32. Recreation on television news of some event that is believed to have happened of which could have happened.






33. A telecommunication company required to carry messages.






34. Creating space for creative artists.






35. Media's content and grammar. Style and ability.






36. Movies produced with full intention of providing several sequels.






37. Identifying and granting ownership of a given piece of expression to protect the creators interest.






38. Total sale of broadcast airtime.






39. Online magazine.






40. Freely downloaded software.






41. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






42. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






43. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






44. Attractive - artful business cards use by early British people to promote themselves.






45. Recording of one artists music by another.






46. Relaxation of ownership and other rules for radio and television.






47. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






48. Ownership of different media companies concentrated in fewer fewer hands.






49. The culture that seems to hold sway with the majority of people.






50. 1 second commercials between songs on the radio.






Can you answer 50 questions in 15 minutes?



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