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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






2. A consumer magazine published by a retail business for readers with similar interests.






3. Online billboards placed on the side of the webpage.






4. 1962 Law Requiring all TV sets import to manufacture in the U.S.






5. Relaxation of ownership and other rules for radio and television.






6. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






7. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






8. The cumulative audience - pepole who listen every 5 minutes.






9. Identifying and granting ownership of a given piece of expression to protect the creators interest.






10. Media's content and grammar. Style and ability.






11. Total sale of broadcast airtime.






12. Tying two seperate but related shots in such a way that take new meaning.






13. Placement of commercials on various online sites.






14. Early weekly British Publication that carried ads.






15. A style of media with a distinctive style.






16. When local affiliates carry a network's program.






17. Connecting multiple sets of single location or building to a single - master antenna.






18. Process of creating shared meaning between the mass and audience.






19. The ability to comprehand mass communication.






20. Commuter Papers - Free dailies designed for young commuters.






21. The means of delivering a specific media content.






22. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






23. Movies produced with full intention of providing several sequels.






24. Percentage of a markers total population that is reached by a piece of broadcast programming.






25. Online magazine.






26. Outmoded name for early cable television.






27. Sponsor-financing of movies to advance a manufactures product.






28. 1 second commercials between songs on the radio.






29. Lumiere brothers device that both photographed and projected action.






30. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






31. Sale of radio or television content to stations on a market-by-market basis.






32. Placing ads in public places such as store floors - at gas pumps - in bathroom.






33. Weekly free pages with local events.






34. The illegal recording and sale of copyrighted material.






35. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






36. Aiming media content or consumer products at smaller - more specific audience.






37. Attractive - artful business cards use by early British people to promote themselves.






38. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






39. Recording and downloading of audio files stored on servers.






40. Recording of one artists music by another.






41. File compression software that permits streaming of digital audio and video data.






42. Demand by a advertiser to review an article with the threat of being pulled out - if not.






43. A medium that carries messages to other people.






44. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






45. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






46. Movies that can be described in one line.






47. Ownership of different media companies concentrated in fewer fewer hands.






48. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






49. Software that gets direct downloads by passing servers.






50. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.