Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A telecommunication company required to carry messages.






2. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






3. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






4. Music custom selected by a disc jockey.






5. Film making using high tech cameras and digital filming.






6. A medium that carries messages to other people.






7. File compression software that permits streaming of digital audio and video data.






8. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






9. Recording and downloading of audio files stored on servers.






10. People considered to be representatives of the target market - review a number of approaches to the campaign.






11. Weekly free pages with local events.






12. Ads to correct deceptive advertising.






13. Measuring the effectiveness of advertising messages by showing them to consumers.






14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






15. Placement of commercials on various online sites.






16. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






17. Aiming broadcasting at a smaller audience.






18. Connecting multiple sets of single location or building to a single - master antenna.






19. Audience for specific media content becoming smaller and increasingly homogeneous.






20. Placing ads in public places such as store floors - at gas pumps - in bathroom.






21. Media's content and grammar. Style and ability.






22. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






23. Sponsor-financing of movies to advance a manufactures product.






24. A style of media with a distinctive style.






25. Aiming media content at smaller - homogenous audience.






26. The means of delivering a specific media content.






27. Software that gets direct downloads by passing servers.






28. Outmoded name for early cable television.






29. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






30. Media mainly used in computer networks such as the Internet.






31. The simultaneous downloading and accessing of digital audio or video data.






32. The first film production companies.






33. Total sale of broadcast airtime.






34. Granting equal carriage over phone and cable lines.






35. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






36. Process of creating shared meaning between the mass and audience.






37. Online messages akin to billboards.






38. In record retailing - albums more than 3 years old.






39. Free - alternative weeklies with a local and partical orientation.






40. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






41. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






42. Online billboards placed on the side of the webpage.






43. Demand by a advertiser to review an article with the threat of being pulled out - if not.






44. Movies produced with full intention of providing several sequels.






45. How many people listening every 15 minutes.






46. 1 second commercials between songs on the radio.






47. Rating technology.






48. Relaxation of ownership and other rules for radio and television.






49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






50. Ownership of different media companies concentrated in fewer fewer hands.