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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A consumer magazine published by a retail business for readers with similar interests.
Factory Studios
Branding Films
Brand Magazine
Digital Recording
2. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Zarred Editions
Newsbooks
Consumer Culture
Platform
3. Aiming media content or consumer products at smaller - more specific audience.
Webzine
Cover
Narrow Casting
Targeting
4. Media's content and grammar. Style and ability.
Common Carrier
Production Values
Network
Alternative Press
5. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Franchise Films
Culture
Engagement
Dominate Culture / Mainstream
6. Connecting multiple sets of single location or building to a single - master antenna.
MATV
360 Marketing
Vast Wasteland
Podcast
7. Recording and downloading of audio files stored on servers.
Off-network
Cinematography
Culture
Podcast
8. The culture that seems to hold sway with the majority of people.
Cinematography
Dominate Culture / Mainstream
Web Radio
Skyscrapers
9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Mobisodes
Corrective Advertising
Corporate Independent Studios
Common Carrier
10. When local affiliates carry a network's program.
Clear time
Convergence
Rating
Consumer Juries
11. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Newsbooks
Piracy
Syndication
12. Music custom selected by a disc jockey.
Mass Communication
Playlist
Network Neutrality
Engagement
13. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Cyber Advertising
News Stage
Platform
Forced Exposure
14. Measuring the effectiveness of advertising messages by showing them to consumers.
Niche Marketing
Copy Testing
Controlled Circulation
Derequlation
15. A style of media with a distinctive style.
Genre
Clear time
Ethnic Press
Vast Wasteland
16. Movies produced with full intention of providing several sequels.
Forced Exposure
Copy Testing
Consumer Juries
Franchise Films
17. Total sale of broadcast airtime.
Conglomeration
Billings
Cume
Zarred Editions
18. Aiming media content at smaller - homogenous audience.
Cover
Psychographic Segmentation
Niche Marketing
Blinks
19. Film making using high tech cameras and digital filming.
Microcinema
Franchise Films
Mass Communication
Billings
20. Online messages akin to billboards.
Convergence
Clear time
Conglomeration
Banners
21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
VALS
Vertical Integration
Blockbuster Mentality
All Channel Legislation
22. Online billboards placed on the side of the webpage.
Audience Fragmentation
News Stage
Affiliates
Skyscrapers
23. The ability to comprehand mass communication.
Media Literacy
Puffets
Network Neutrality
Rating
24. Sponsor-financing of movies to advance a manufactures product.
Webzine
Branding Films
Cinematography
Average Quarter-Hour
25. Rating technology.
Montage
Personal Peoplemeter
Production Values
Commuter Papers
26. Free - alternative weeklies with a local and partical orientation.
Off-network
Digital Recording
Dissident Press
Mass Communication
27. Placement of commercials on various online sites.
MP3
Banners
Cyber Advertising
Ambient Advertising
28. Software that gets direct downloads by passing servers.
Media Literacy
P2P (Peer to peer)
Consumer Culture
Production Values
29. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Culture
Blockbuster Mentality
Consumer Juries
30. Freely downloaded software.
Microcinema
Cume
Copy Testing
Open Source Software
31. Ads showing up in nontraditional settings.
Network
360 Marketing
Unique Selling Proposition
Circulation
32. File compression software that permits streaming of digital audio and video data.
Playlist
MP3
Alternative Press
Copyright
33. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Microcinema
P2P (Peer to peer)
Psychographic Segmentation
Piracy
34. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Cyber Advertising
Circulation
Cinematography
35. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Average Quarter-Hour
VALS
Mass Communication
Consumer Juries
36. Audience for specific media content becoming smaller and increasingly homogeneous.
Playlist
Webzine
Audience Fragmentation
Unique Selling Proposition
37. Attractive - artful business cards use by early British people to promote themselves.
Vertical Integration
Audience Fragmentation
Shopbills
Corrective Advertising
38. Early weekly British Publication that carried ads.
Niche Marketing
Genre
Newsbooks
Puffets
39. Granting equal carriage over phone and cable lines.
Clear time
Podcast
Network Neutrality
Montage
40. Lumiere brothers device that both photographed and projected action.
Niche Marketing
P2P (Peer to peer)
Cinematography
Network (broadcasting)
41. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Engagement
Affiliates
Forced Exposure
42. In record retailing - albums more than 3 years old.
Targeting
Catalogue Albums
Franchise Films
Cyber Advertising
43. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Franchise Films
Cyber Advertising
Ethnic Press
Webzine
44. Ads to correct deceptive advertising.
Corrective Advertising
Average Quarter-Hour
Consumer Juries
Mass Communication
45. Suburban or regional versions of metropolitan newspaper.
Contextual Advertising
Shopbills
CATV
Zarred Editions
46. The first film production companies.
Branding Films
Factory Studios
Clear time
Blockbuster Mentality
47. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Shopbills
Concentration on Ownership
Narrow Casting
Puffets
48. The erosions of traditional distinctive style elements.
All Channel Legislation
Dissident Press
Convergence
Franchise Films
49. Sale of radio or television content to stations on a market-by-market basis.
MATV
Cyber Advertising
Syndication
360 Marketing
50. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Culture
Brand Magazine
Genre