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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






2. Rating technology.






3. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






4. Creating space for creative artists.






5. A medium that carries messages to other people.






6. Recording of one artists music by another.






7. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






8. Outmoded name for early cable television.






9. How many people listening every 15 minutes.






10. A style of media with a distinctive style.






11. Movies produced primarily for initial exhibition on theater screens.






12. Early weekly British Publication that carried ads.






13. Advertising that the consumer actively accepts.






14. Music custom selected by a disc jockey.






15. The simultaneous downloading and accessing of digital audio or video data.






16. A telecommunication company required to carry messages.






17. Process of creating shared meaning between the mass and audience.






18. Attractive - artful business cards use by early British people to promote themselves.






19. People considered to be representatives of the target market - review a number of approaches to the campaign.






20. The increase in ownership or media outlet.






21. Weekly free pages with local events.






22. Ads to correct deceptive advertising.






23. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






24. Relaxation of ownership and other rules for radio and television.






25. Audience for specific media content becoming smaller and increasingly homogeneous.






26. 1 second commercials between songs on the radio.






27. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






28. The first film production companies.






29. Free - alternative weeklies with a local and partical orientation.






30. Percentage of a markers total population that is reached by a piece of broadcast programming.






31. Movies produced with full intention of providing several sequels.






32. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






33. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






34. Online magazine.






35. Ads showing up in nontraditional settings.






36. Lumiere brothers device that both photographed and projected action.






37. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






38. Recording and downloading of audio files stored on servers.






39. Identifying and granting ownership of a given piece of expression to protect the creators interest.






40. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






41. Sponsor-financing of movies to advance a manufactures product.






42. Media mainly used in computer networks such as the Internet.






43. Total sale of broadcast airtime.






44. Brief video episodes of television on mobile screens.






45. Aiming media content at smaller - homogenous audience.






46. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






47. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






48. 1962 Law Requiring all TV sets import to manufacture in the U.S.






49. Film making using high tech cameras and digital filming.






50. In record retailing - albums more than 3 years old.