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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A consumer magazine published by a retail business for readers with similar interests.
Syndication
Blockbuster Mentality
Brand Magazine
Audience Fragmentation
2. Software that gets direct downloads by passing servers.
Cinematography
Average Quarter-Hour
Rating
P2P (Peer to peer)
3. Relaxation of ownership and other rules for radio and television.
Brand Magazine
Syndication
Derequlation
Convergence
4. Total sale of broadcast airtime.
Billings
Digital Recording
Skyscrapers
Copy Testing
5. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Network Neutrality
Psychographic Segmentation
Circulation
Franchise Films
6. The erosions of traditional distinctive style elements.
Branding Films
Convergence
Vertical Integration
Culture
7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Syndication
Personal Peoplemeter
Skyscrapers
Vast Wasteland
8. Sponsor-financing of movies to advance a manufactures product.
Ambient Advertising
Demographic Segmentation
Ad-Pull Policy
Branding Films
9. Aiming media content at smaller - homogenous audience.
Mass Communication
Cinematography
Contextual Advertising
Niche Marketing
10. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Cume
Concept Films
Skyscrapers
Ethnic Press
11. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Contextual Advertising
Brand Magazine
P2P (Peer to peer)
Copyright
12. The delivery of radio over the internet directly to individual listeners.
Mass Communication
Consumer Culture
Web Radio
Piracy
13. Measuring the effectiveness of advertising messages by showing them to consumers.
Audience Fragmentation
Copy Testing
Playlist
Average Quarter-Hour
14. Media's content and grammar. Style and ability.
Factory Studios
Rating
News Stage
Production Values
15. The increase in ownership or media outlet.
Cyber Advertising
Conglomeration
Common Carrier
Network Neutrality
16. Early weekly British Publication that carried ads.
Alternative Press
Montage
Newsbooks
Forced Exposure
17. Online magazine.
Vertical Integration
Webzine
Contextual Advertising
Corrective Advertising
18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Brand Magazine
Targeting
Ethnic Press
VALS
19. Rating technology.
Personal Peoplemeter
Franchise Films
MATV
Copyright
20. How many people listening every 15 minutes.
Cume
Average Quarter-Hour
Off-network
Skyscrapers
21. Suburban or regional versions of metropolitan newspaper.
Dissident Press
Convergence
Zarred Editions
Platform
22. File compression software that permits streaming of digital audio and video data.
Puffets
Feature Syndicates
Skyscrapers
MP3
23. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Convergence
Corrective Advertising
Feature Syndicates
Digital Recording
24. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Common Carrier
Streaming
All Channel Legislation
Clear time
25. A style of media with a distinctive style.
Network Neutrality
Genre
P2P (Peer to peer)
Shopbills
26. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Branding Films
Mobisodes
Demographic Segmentation
Ambient Advertising
27. Placement of commercials on various online sites.
Catalogue Albums
Niche Marketing
Cyber Advertising
Network (broadcasting)
28. Music custom selected by a disc jockey.
Cume
News Stage
Playlist
Catalogue Albums
29. A telecommunication company required to carry messages.
Mobisodes
Common Carrier
Open Source Software
Shopbills
30. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Sweeps Period
Demographic Segmentation
Vertical Integration
Cume
31. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Conglomeration
Controlled Circulation
Commuter Papers
Demographic Segmentation
32. Percentage of a markers total population that is reached by a piece of broadcast programming.
Montage
Ethnic Press
Webzine
Rating
33. Creating space for creative artists.
Narrow Casting
Billings
VALS
Feature Syndicates
34. The first film production companies.
Corporate Independent Studios
Niche Marketing
Factory Studios
Playlist
35. Tying two seperate but related shots in such a way that take new meaning.
Montage
Syndication
Concept Films
Mass Medium
36. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Brand Magazine
Copyright
Podcast
37. People considered to be representatives of the target market - review a number of approaches to the campaign.
News Stage
Consumer Juries
Demographic Segmentation
Common Carrier
38. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Newsbooks
Network (broadcasting)
Billings
39. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Rating
Average Quarter-Hour
Network (broadcasting)
40. Movies produced with full intention of providing several sequels.
360 Marketing
Microcinema
Concentration on Ownership
Franchise Films
41. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Cume
Network (broadcasting)
Microcinema
Mass Medium
42. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Cover
Branding Films
Playlist
43. The illegal recording and sale of copyrighted material.
Consumer Culture
VALS
Zarred Editions
Piracy
44. Recording and downloading of audio files stored on servers.
Podcast
Skyscrapers
Blockbuster Mentality
Montage
45. Freely downloaded software.
Open Source Software
Demographic Segmentation
Copyright
Niche Marketing
46. The cumulative audience - pepole who listen every 5 minutes.
Culture
Playlist
Cume
Shopbills
47. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Catalogue Albums
Audience Fragmentation
Network
48. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Clear time
Culture
MP3
Sweeps Period
49. The number of issues of a magazine or newspaper that are sold.
Circulation
Playlist
Commuter Papers
Corporate Independent Studios
50. Audience for specific media content becoming smaller and increasingly homogeneous.
Corporate Independent Studios
CATV
Audience Fragmentation
Montage