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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of different media companies concentrated in fewer fewer hands.






2. Film making using high tech cameras and digital filming.






3. Percentage of a markers total population that is reached by a piece of broadcast programming.






4. Involves the sale of a program that was originally run on network television: a rerun.






5. Sponsor-financing of movies to advance a manufactures product.






6. Rating technology.






7. Movies produced with full intention of providing several sequels.






8. Recording of one artists music by another.






9. Recording and downloading of audio files stored on servers.






10. Outmoded name for early cable television.






11. Aiming broadcasting at a smaller audience.






12. A style of media with a distinctive style.






13. A medium that carries messages to other people.






14. Suburban or regional versions of metropolitan newspaper.






15. The delivery of radio over the internet directly to individual listeners.






16. Process of creating shared meaning between the mass and audience.






17. The first film production companies.






18. When local affiliates carry a network's program.






19. Media mainly used in computer networks such as the Internet.






20. Demand by a advertiser to review an article with the threat of being pulled out - if not.






21. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






22. Relaxation of ownership and other rules for radio and television.






23. Online magazine.






24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






25. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






26. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






27. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






28. A broadcasting station that aligns itself with a network.






29. Attractive - artful business cards use by early British people to promote themselves.






30. 1962 Law Requiring all TV sets import to manufacture in the U.S.






31. Sale of radio or television content to stations on a market-by-market basis.






32. Identifying and granting ownership of a given piece of expression to protect the creators interest.






33. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






34. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






35. Commuter Papers - Free dailies designed for young commuters.






36. 1 second commercials between songs on the radio.






37. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






38. Online messages akin to billboards.






39. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






40. Granting equal carriage over phone and cable lines.






41. The erosions of traditional distinctive style elements.






42. Early weekly British Publication that carried ads.






43. The illegal recording and sale of copyrighted material.






44. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






45. Aiming media content or consumer products at smaller - more specific audience.






46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






47. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






48. Ads to correct deceptive advertising.






49. A telecommunication company required to carry messages.






50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.