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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






2. Recording and downloading of audio files stored on servers.






3. The erosions of traditional distinctive style elements.






4. Relaxation of ownership and other rules for radio and television.






5. Movies that can be described in one line.






6. Online magazine.






7. The simultaneous downloading and accessing of digital audio or video data.






8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






9. Online messages akin to billboards.






10. Freely downloaded software.






11. How many people listening every 15 minutes.






12. Sale of radio or television content to stations on a market-by-market basis.






13. Media mainly used in computer networks such as the Internet.






14. The increase in ownership or media outlet.






15. Involves the sale of a program that was originally run on network television: a rerun.






16. In record retailing - albums more than 3 years old.






17. Movies produced primarily for initial exhibition on theater screens.






18. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






19. Ownership of different media companies concentrated in fewer fewer hands.






20. Identifying and granting ownership of a given piece of expression to protect the creators interest.






21. Lumiere brothers device that both photographed and projected action.






22. The means of delivering a specific media content.






23. The number of issues of a magazine or newspaper that are sold.






24. The delivery of radio over the internet directly to individual listeners.






25. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






26. The first film production companies.






27. A broadcasting station that aligns itself with a network.






28. Sponsor-financing of movies to advance a manufactures product.






29. Weekly free pages with local events.






30. Ads to correct deceptive advertising.






31. Placement of commercials on various online sites.






32. Aiming broadcasting at a smaller audience.






33. Audience for specific media content becoming smaller and increasingly homogeneous.






34. Recreation on television news of some event that is believed to have happened of which could have happened.






35. Total sale of broadcast airtime.






36. The ability to comprehand mass communication.






37. Movies produced with full intention of providing several sequels.






38. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






39. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






40. A telecommunication company required to carry messages.






41. People considered to be representatives of the target market - review a number of approaches to the campaign.






42. Rating technology.






43. A consumer magazine published by a retail business for readers with similar interests.






44. 1 second commercials between songs on the radio.






45. The culture that seems to hold sway with the majority of people.






46. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






47. The illegal recording and sale of copyrighted material.






48. Suburban or regional versions of metropolitan newspaper.






49. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






50. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.