Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Total sale of broadcast airtime.






2. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






3. The simultaneous downloading and accessing of digital audio or video data.






4. Ownership of different media companies concentrated in fewer fewer hands.






5. The illegal recording and sale of copyrighted material.






6. Movies produced with full intention of providing several sequels.






7. Commuter Papers - Free dailies designed for young commuters.






8. The means of delivering a specific media content.






9. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






10. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






11. Film making using high tech cameras and digital filming.






12. A broadcasting station that aligns itself with a network.






13. When local affiliates carry a network's program.






14. A medium that carries messages to other people.






15. Percentage of a markers total population that is reached by a piece of broadcast programming.






16. A style of media with a distinctive style.






17. Online billboards placed on the side of the webpage.






18. Involves the sale of a program that was originally run on network television: a rerun.






19. Freely downloaded software.






20. The number of issues of a magazine or newspaper that are sold.






21. People considered to be representatives of the target market - review a number of approaches to the campaign.






22. Placing ads in public places such as store floors - at gas pumps - in bathroom.






23. Free - alternative weeklies with a local and partical orientation.






24. Process of creating shared meaning between the mass and audience.






25. Identifying and granting ownership of a given piece of expression to protect the creators interest.






26. Ads showing up in nontraditional settings.






27. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






28. The delivery of radio over the internet directly to individual listeners.






29. Movies produced primarily for initial exhibition on theater screens.






30. Advertising that the consumer actively accepts.






31. File compression software that permits streaming of digital audio and video data.






32. Sale of radio or television content to stations on a market-by-market basis.






33. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






34. Relaxation of ownership and other rules for radio and television.






35. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






36. Software that gets direct downloads by passing servers.






37. Recording and downloading of audio files stored on servers.






38. Recreation on television news of some event that is believed to have happened of which could have happened.






39. The ability to comprehand mass communication.






40. Aiming media content or consumer products at smaller - more specific audience.






41. Lumiere brothers device that both photographed and projected action.






42. Tying two seperate but related shots in such a way that take new meaning.






43. A telecommunication company required to carry messages.






44. Online messages akin to billboards.






45. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






47. Music custom selected by a disc jockey.






48. Media's content and grammar. Style and ability.






49. Aiming broadcasting at a smaller audience.






50. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.