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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.






2. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






3. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






4. A broadcasting station that aligns itself with a network.






5. People considered to be representatives of the target market - review a number of approaches to the campaign.






6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






7. The increase in ownership or media outlet.






8. Ads showing up in nontraditional settings.






9. 1 second commercials between songs on the radio.






10. The means of delivering a specific media content.






11. Media's content and grammar. Style and ability.






12. Granting equal carriage over phone and cable lines.






13. The ability to comprehand mass communication.






14. A consumer magazine published by a retail business for readers with similar interests.






15. Process of creating shared meaning between the mass and audience.






16. Percentage of a markers total population that is reached by a piece of broadcast programming.






17. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






18. Identifying and granting ownership of a given piece of expression to protect the creators interest.






19. Aiming media content at smaller - homogenous audience.






20. In record retailing - albums more than 3 years old.






21. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






22. The first film production companies.






23. The erosions of traditional distinctive style elements.






24. Connecting multiple sets of single location or building to a single - master antenna.






25. The delivery of radio over the internet directly to individual listeners.






26. Rating technology.






27. Audience for specific media content becoming smaller and increasingly homogeneous.






28. The cumulative audience - pepole who listen every 5 minutes.






29. How many people listening every 15 minutes.






30. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






31. Free - alternative weeklies with a local and partical orientation.






32. Recreation on television news of some event that is believed to have happened of which could have happened.






33. Movies produced with full intention of providing several sequels.






34. Measuring the effectiveness of advertising messages by showing them to consumers.






35. Placing ads in public places such as store floors - at gas pumps - in bathroom.






36. Total sale of broadcast airtime.






37. Weekly free pages with local events.






38. The culture that seems to hold sway with the majority of people.






39. Aiming broadcasting at a smaller audience.






40. Attractive - artful business cards use by early British people to promote themselves.






41. The illegal recording and sale of copyrighted material.






42. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






43. Software that gets direct downloads by passing servers.






44. 1962 Law Requiring all TV sets import to manufacture in the U.S.






45. Involves the sale of a program that was originally run on network television: a rerun.






46. File compression software that permits streaming of digital audio and video data.






47. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






48. A style of media with a distinctive style.






49. Commuter Papers - Free dailies designed for young commuters.






50. Online billboards placed on the side of the webpage.