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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People considered to be representatives of the target market - review a number of approaches to the campaign.
Affiliates
Mass Medium
Permission Marketing
Consumer Juries
2. A telecommunication company required to carry messages.
Zarred Editions
Common Carrier
Concentration on Ownership
360 Marketing
3. Ads to correct deceptive advertising.
Network (broadcasting)
Consumer Culture
Blinks
Corrective Advertising
4. Rating technology.
CATV
Cume
Vast Wasteland
Personal Peoplemeter
5. Relaxation of ownership and other rules for radio and television.
Montage
Brand Magazine
Derequlation
Feature Syndicates
6. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Concentration on Ownership
Demographic Segmentation
Copyright
Forced Exposure
7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Webzine
Ethnic Press
Mobisodes
Cover
8. Tying two seperate but related shots in such a way that take new meaning.
Montage
Network Neutrality
Genre
Unique Selling Proposition
9. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Derequlation
Ambient Advertising
All Channel Legislation
Concept Films
10. Weekly free pages with local events.
Narrow Casting
Engagement
Alternative Press
Demographic Segmentation
11. Audience for specific media content becoming smaller and increasingly homogeneous.
Microcinema
Affiliates
CATV
Audience Fragmentation
12. Recording of one artists music by another.
Media Literacy
Dissident Press
Contextual Advertising
Cover
13. Creating space for creative artists.
Targeting
Unique Selling Proposition
Feature Syndicates
Niche Marketing
14. Sale of radio or television content to stations on a market-by-market basis.
Puffets
Ethnic Press
Factory Studios
Syndication
15. Aiming broadcasting at a smaller audience.
Ad-Pull Policy
Media Literacy
Podcast
Narrow Casting
16. The increase in ownership or media outlet.
Ethnic Press
Media Literacy
VALS
Conglomeration
17. When local affiliates carry a network's program.
Dominate Culture / Mainstream
Contextual Advertising
Clear time
Psychographic Segmentation
18. The means of delivering a specific media content.
Concentration on Ownership
Mobisodes
Ad-Pull Policy
Platform
19. Early weekly British Publication that carried ads.
Newsbooks
Mass Communication
Theatrical Films
Network
20. Ownership of different media companies concentrated in fewer fewer hands.
Streaming
Corrective Advertising
Concentration on Ownership
Off-network
21. Lumiere brothers device that both photographed and projected action.
Engagement
Personal Peoplemeter
Cinematography
Circulation
22. Placement of commercials on various online sites.
Affiliates
Network
Cyber Advertising
Derequlation
23. Advertising that the consumer actively accepts.
Streaming
Production Values
Corporate Independent Studios
Permission Marketing
24. Aiming media content or consumer products at smaller - more specific audience.
Shopbills
Circulation
Targeting
Montage
25. Movies that can be described in one line.
Ad-Pull Policy
News Stage
Concept Films
Network (broadcasting)
26. How many people listening every 15 minutes.
Cinematography
Average Quarter-Hour
Alternative Press
VALS
27. The ability to comprehand mass communication.
Ambient Advertising
CATV
Average Quarter-Hour
Media Literacy
28. Total sale of broadcast airtime.
Billings
Open Source Software
Network
Network Neutrality
29. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Web Radio
Consumer Culture
Controlled Circulation
News Stage
30. The illegal recording and sale of copyrighted material.
Piracy
Newsbooks
Montage
Genre
31. Measuring the effectiveness of advertising messages by showing them to consumers.
Webzine
Microcinema
Copy Testing
Rating
32. Freely downloaded software.
Network
Streaming
Open Source Software
Newsbooks
33. Aiming media content at smaller - homogenous audience.
Convergence
Psychographic Segmentation
Niche Marketing
Personal Peoplemeter
34. The number of issues of a magazine or newspaper that are sold.
Concentration on Ownership
Franchise Films
Permission Marketing
Circulation
35. Granting equal carriage over phone and cable lines.
Ad-Pull Policy
Network Neutrality
Engagement
Average Quarter-Hour
36. Free - alternative weeklies with a local and partical orientation.
Brand Magazine
Dissident Press
Narrow Casting
Vertical Integration
37. Percentage of a markers total population that is reached by a piece of broadcast programming.
Consumer Juries
Alternative Press
Rating
Clear time
38. Recreation on television news of some event that is believed to have happened of which could have happened.
Concentration on Ownership
Concept Films
News Stage
Advertorial
39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Montage
Advertorial
Skyscrapers
Vertical Integration
40. Suburban or regional versions of metropolitan newspaper.
Podcast
Commuter Papers
Zarred Editions
Web Radio
41. Music custom selected by a disc jockey.
Playlist
Unique Selling Proposition
Franchise Films
Commuter Papers
42. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Average Quarter-Hour
Rating
Blinks
Consumer Culture
43. Commuter Papers - Free dailies designed for young commuters.
Web Radio
Dominate Culture / Mainstream
Demographic Segmentation
Commuter Papers
44. The delivery of radio over the internet directly to individual listeners.
Billings
Web Radio
Advertorial
Consumer Culture
45. File compression software that permits streaming of digital audio and video data.
Circulation
Zarred Editions
Dissident Press
MP3
46. Film making using high tech cameras and digital filming.
Banners
Engagement
Alternative Press
Microcinema
47. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Psychographic Segmentation
Ad-Pull Policy
Newsbooks
Blockbuster Mentality
48. In record retailing - albums more than 3 years old.
Consumer Juries
Catalogue Albums
Mass Communication
Podcast
49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Genre
Franchise Films
Culture
Corporate Independent Studios
50. Online magazine.
Factory Studios
Media Literacy
Conglomeration
Webzine
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