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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.
Network Neutrality
Consumer Culture
Webzine
Personal Peoplemeter
2. Ads showing up in nontraditional settings.
Consumer Juries
Commuter Papers
Shopbills
360 Marketing
3. File compression software that permits streaming of digital audio and video data.
360 Marketing
Culture
Concept Films
MP3
4. Creating space for creative artists.
Playlist
Network
Feature Syndicates
Blinks
5. Weekly free pages with local events.
Psychographic Segmentation
Niche Marketing
Piracy
Alternative Press
6. The ability to comprehand mass communication.
Media Literacy
Ethnic Press
Contextual Advertising
Controlled Circulation
7. The illegal recording and sale of copyrighted material.
Webzine
Piracy
Skyscrapers
Zarred Editions
8. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Copy Testing
Piracy
Branding Films
9. Brief video episodes of television on mobile screens.
Factory Studios
Demographic Segmentation
Playlist
Mobisodes
10. Advertising that the consumer actively accepts.
Demographic Segmentation
Permission Marketing
Unique Selling Proposition
MATV
11. Early weekly British Publication that carried ads.
Web Radio
Newsbooks
Cume
MATV
12. Sale of radio or television content to stations on a market-by-market basis.
Personal Peoplemeter
Syndication
Convergence
Newsbooks
13. Suburban or regional versions of metropolitan newspaper.
P2P (Peer to peer)
Cyber Advertising
Podcast
Zarred Editions
14. Process of creating shared meaning between the mass and audience.
Mass Communication
Personal Peoplemeter
Concept Films
Microcinema
15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Contextual Advertising
Puffets
Conglomeration
Consumer Juries
16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
VALS
Alternative Press
Microcinema
17. The cumulative audience - pepole who listen every 5 minutes.
Open Source Software
Cume
Shopbills
360 Marketing
18. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Targeting
Vast Wasteland
Sweeps Period
Concentration on Ownership
19. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Consumer Culture
Advertorial
Controlled Circulation
Banners
20. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Contextual Advertising
Unique Selling Proposition
360 Marketing
21. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Microcinema
Consumer Culture
Controlled Circulation
Unique Selling Proposition
22. Aiming media content at smaller - homogenous audience.
Niche Marketing
MP3
All Channel Legislation
Franchise Films
23. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Mass Communication
Demographic Segmentation
Dominate Culture / Mainstream
Contextual Advertising
24. Online messages akin to billboards.
Banners
Blockbuster Mentality
Webzine
Sweeps Period
25. Total sale of broadcast airtime.
Skyscrapers
Clear time
Network (broadcasting)
Billings
26. Ads to correct deceptive advertising.
Blockbuster Mentality
Alternative Press
Corrective Advertising
Narrow Casting
27. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Blinks
Network Neutrality
Concentration on Ownership
Ethnic Press
28. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Common Carrier
VALS
Skyscrapers
29. The first film production companies.
Dominate Culture / Mainstream
Factory Studios
VALS
P2P (Peer to peer)
30. Movies that can be described in one line.
Mobisodes
Audience Fragmentation
Montage
Concept Films
31. 1 second commercials between songs on the radio.
Factory Studios
Blinks
Network Neutrality
Open Source Software
32. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
P2P (Peer to peer)
Affiliates
MP3
33. A style of media with a distinctive style.
Psychographic Segmentation
Vertical Integration
Genre
Billings
34. Online billboards placed on the side of the webpage.
Derequlation
Skyscrapers
Circulation
Engagement
35. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Branding Films
Ad-Pull Policy
Narrow Casting
Niche Marketing
36. Free - alternative weeklies with a local and partical orientation.
Microcinema
Mass Medium
Dissident Press
All Channel Legislation
37. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Off-network
VALS
Alternative Press
Niche Marketing
38. Freely downloaded software.
Syndication
Open Source Software
Controlled Circulation
Advertorial
39. A consumer magazine published by a retail business for readers with similar interests.
CATV
Brand Magazine
Copyright
Vast Wasteland
40. Aiming broadcasting at a smaller audience.
Average Quarter-Hour
Permission Marketing
Narrow Casting
MATV
41. A medium that carries messages to other people.
Skyscrapers
Cover
Mass Medium
Zarred Editions
42. Recording of one artists music by another.
Cume
Factory Studios
Narrow Casting
Cover
43. The erosions of traditional distinctive style elements.
Convergence
Concept Films
Niche Marketing
Newsbooks
44. Recording and downloading of audio files stored on servers.
All Channel Legislation
Shopbills
Convergence
Podcast
45. Relaxation of ownership and other rules for radio and television.
Corporate Independent Studios
Personal Peoplemeter
Derequlation
Open Source Software
46. Movies produced primarily for initial exhibition on theater screens.
Network (broadcasting)
Theatrical Films
Network
Montage
47. The means of delivering a specific media content.
Ambient Advertising
Platform
Culture
Vertical Integration
48. How many people listening every 15 minutes.
Affiliates
Off-network
Average Quarter-Hour
VALS
49. Outmoded name for early cable television.
Cyber Advertising
CATV
Vast Wasteland
Cover
50. When local affiliates carry a network's program.
Controlled Circulation
Clear time
Platform
Advertorial