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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A broadcasting station that aligns itself with a network.






2. The erosions of traditional distinctive style elements.






3. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






4. 1 second commercials between songs on the radio.






5. Measuring the effectiveness of advertising messages by showing them to consumers.






6. The first film production companies.






7. The simultaneous downloading and accessing of digital audio or video data.






8. A medium that carries messages to other people.






9. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






10. The number of issues of a magazine or newspaper that are sold.






11. Ads showing up in nontraditional settings.






12. The culture that seems to hold sway with the majority of people.






13. Aiming broadcasting at a smaller audience.






14. The means of delivering a specific media content.






15. File compression software that permits streaming of digital audio and video data.






16. Commuter Papers - Free dailies designed for young commuters.






17. Movies that can be described in one line.






18. Music custom selected by a disc jockey.






19. Total sale of broadcast airtime.






20. Involves the sale of a program that was originally run on network television: a rerun.






21. The illegal recording and sale of copyrighted material.






22. Percentage of a markers total population that is reached by a piece of broadcast programming.






23. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






24. Movies produced with full intention of providing several sequels.






25. Ads to correct deceptive advertising.






26. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






27. Recording and downloading of audio files stored on servers.






28. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






29. Ownership of different media companies concentrated in fewer fewer hands.






30. Creating space for creative artists.






31. Media's content and grammar. Style and ability.






32. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






33. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






34. Online billboards placed on the side of the webpage.






35. A consumer magazine published by a retail business for readers with similar interests.






36. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






37. Recreation on television news of some event that is believed to have happened of which could have happened.






38. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






39. Connecting multiple sets of single location or building to a single - master antenna.






40. A telecommunication company required to carry messages.






41. The delivery of radio over the internet directly to individual listeners.






42. Placing ads in public places such as store floors - at gas pumps - in bathroom.






43. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






44. How many people listening every 15 minutes.






45. Lumiere brothers device that both photographed and projected action.






46. Tying two seperate but related shots in such a way that take new meaning.






47. Identifying and granting ownership of a given piece of expression to protect the creators interest.






48. Sponsor-financing of movies to advance a manufactures product.






49. 1962 Law Requiring all TV sets import to manufacture in the U.S.






50. Advertising that the consumer actively accepts.