Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that gets direct downloads by passing servers.






2. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






3. Aiming broadcasting at a smaller audience.






4. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






5. Demand by a advertiser to review an article with the threat of being pulled out - if not.






6. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






7. Commuter Papers - Free dailies designed for young commuters.






8. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






9. Ads to correct deceptive advertising.






10. Recreation on television news of some event that is believed to have happened of which could have happened.






11. Lumiere brothers device that both photographed and projected action.






12. People considered to be representatives of the target market - review a number of approaches to the campaign.






13. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






14. Movies produced primarily for initial exhibition on theater screens.






15. The culture that seems to hold sway with the majority of people.






16. 1 second commercials between songs on the radio.






17. The increase in ownership or media outlet.






18. Placement of commercials on various online sites.






19. Identifying and granting ownership of a given piece of expression to protect the creators interest.






20. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






21. Ownership of different media companies concentrated in fewer fewer hands.






22. The delivery of radio over the internet directly to individual listeners.






23. Weekly free pages with local events.






24. A broadcasting station that aligns itself with a network.






25. When local affiliates carry a network's program.






26. 1962 Law Requiring all TV sets import to manufacture in the U.S.






27. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






28. Brief video episodes of television on mobile screens.






29. Aiming media content at smaller - homogenous audience.






30. Sponsor-financing of movies to advance a manufactures product.






31. Aiming media content or consumer products at smaller - more specific audience.






32. Audience for specific media content becoming smaller and increasingly homogeneous.






33. Music custom selected by a disc jockey.






34. Movies produced with full intention of providing several sequels.






35. Relaxation of ownership and other rules for radio and television.






36. Process of creating shared meaning between the mass and audience.






37. Granting equal carriage over phone and cable lines.






38. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






39. Tying two seperate but related shots in such a way that take new meaning.






40. The illegal recording and sale of copyrighted material.






41. Percentage of a markers total population that is reached by a piece of broadcast programming.






42. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






43. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






44. The simultaneous downloading and accessing of digital audio or video data.






45. Free - alternative weeklies with a local and partical orientation.






46. Recording of one artists music by another.






47. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






48. Online magazine.






49. Suburban or regional versions of metropolitan newspaper.






50. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.