Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.






2. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






3. Free - alternative weeklies with a local and partical orientation.






4. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






5. A style of media with a distinctive style.






6. Freely downloaded software.






7. Aiming broadcasting at a smaller audience.






8. Percentage of a markers total population that is reached by a piece of broadcast programming.






9. Advertising that the consumer actively accepts.






10. A medium that carries messages to other people.






11. People considered to be representatives of the target market - review a number of approaches to the campaign.






12. File compression software that permits streaming of digital audio and video data.






13. Movies produced with full intention of providing several sequels.






14. Early weekly British Publication that carried ads.






15. Relaxation of ownership and other rules for radio and television.






16. Commuter Papers - Free dailies designed for young commuters.






17. The means of delivering a specific media content.






18. In record retailing - albums more than 3 years old.






19. A broadcasting station that aligns itself with a network.






20. Tying two seperate but related shots in such a way that take new meaning.






21. Audience for specific media content becoming smaller and increasingly homogeneous.






22. Media mainly used in computer networks such as the Internet.






23. Movies produced primarily for initial exhibition on theater screens.






24. Involves the sale of a program that was originally run on network television: a rerun.






25. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






26. Placement of commercials on various online sites.






27. The erosions of traditional distinctive style elements.






28. Online magazine.






29. Ads showing up in nontraditional settings.






30. A consumer magazine published by a retail business for readers with similar interests.






31. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






32. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






33. Online billboards placed on the side of the webpage.






34. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






35. The culture that seems to hold sway with the majority of people.






36. Weekly free pages with local events.






37. Online messages akin to billboards.






38. When local affiliates carry a network's program.






39. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






41. Recreation on television news of some event that is believed to have happened of which could have happened.






42. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






43. A telecommunication company required to carry messages.






44. Suburban or regional versions of metropolitan newspaper.






45. 1 second commercials between songs on the radio.






46. The delivery of radio over the internet directly to individual listeners.






47. The simultaneous downloading and accessing of digital audio or video data.






48. Software that gets direct downloads by passing servers.






49. Connecting multiple sets of single location or building to a single - master antenna.






50. Ads to correct deceptive advertising.