Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Free - alternative weeklies with a local and partical orientation.






2. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






3. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






4. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






5. When local affiliates carry a network's program.






6. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






8. Recreation on television news of some event that is believed to have happened of which could have happened.






9. The number of issues of a magazine or newspaper that are sold.






10. Early weekly British Publication that carried ads.






11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






12. The increase in ownership or media outlet.






13. Ads to correct deceptive advertising.






14. Online billboards placed on the side of the webpage.






15. The ability to comprehand mass communication.






16. Commuter Papers - Free dailies designed for young commuters.






17. Granting equal carriage over phone and cable lines.






18. Process of creating shared meaning between the mass and audience.






19. Online messages akin to billboards.






20. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






21. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






22. Identifying and granting ownership of a given piece of expression to protect the creators interest.






23. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






24. 1962 Law Requiring all TV sets import to manufacture in the U.S.






25. Film making using high tech cameras and digital filming.






26. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






27. Media mainly used in computer networks such as the Internet.






28. Tying two seperate but related shots in such a way that take new meaning.






29. Freely downloaded software.






30. Online magazine.






31. Rating technology.






32. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






33. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






34. Connecting multiple sets of single location or building to a single - master antenna.






35. Aiming media content at smaller - homogenous audience.






36. How many people listening every 15 minutes.






37. Attractive - artful business cards use by early British people to promote themselves.






38. The illegal recording and sale of copyrighted material.






39. The first film production companies.






40. Recording and downloading of audio files stored on servers.






41. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






43. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






44. The simultaneous downloading and accessing of digital audio or video data.






45. Sale of radio or television content to stations on a market-by-market basis.






46. A medium that carries messages to other people.






47. A consumer magazine published by a retail business for readers with similar interests.






48. Movies produced with full intention of providing several sequels.






49. Measuring the effectiveness of advertising messages by showing them to consumers.






50. Recording of one artists music by another.