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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of issues of a magazine or newspaper that are sold.
Blinks
Circulation
Niche Marketing
Franchise Films
2. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Audience Fragmentation
Digital Recording
Dissident Press
Factory Studios
3. Media's content and grammar. Style and ability.
Mass Medium
Streaming
Culture
Production Values
4. Involves the sale of a program that was originally run on network television: a rerun.
Mass Communication
Off-network
Open Source Software
Branding Films
5. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Corporate Independent Studios
Network Neutrality
Network
6. Early weekly British Publication that carried ads.
Clear time
Sweeps Period
Newsbooks
Copy Testing
7. Recreation on television news of some event that is believed to have happened of which could have happened.
VALS
News Stage
360 Marketing
Affiliates
8. Online messages akin to billboards.
Banners
Personal Peoplemeter
Billings
Engagement
9. Online billboards placed on the side of the webpage.
Brand Magazine
Skyscrapers
Playlist
Network
10. Film making using high tech cameras and digital filming.
Microcinema
Engagement
Newsbooks
Corporate Independent Studios
11. The means of delivering a specific media content.
Advertorial
Engagement
Platform
Targeting
12. Movies produced primarily for initial exhibition on theater screens.
MP3
Theatrical Films
Piracy
Mass Communication
13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Corporate Independent Studios
Vertical Integration
Feature Syndicates
Syndication
14. Granting equal carriage over phone and cable lines.
Alternative Press
Network Neutrality
Digital Recording
Engagement
15. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Unique Selling Proposition
Common Carrier
Shopbills
16. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Psychographic Segmentation
Average Quarter-Hour
Mass Communication
17. Movies produced with full intention of providing several sequels.
Convergence
Blockbuster Mentality
Playlist
Franchise Films
18. The cumulative audience - pepole who listen every 5 minutes.
Cume
Consumer Culture
CATV
Demographic Segmentation
19. Process of creating shared meaning between the mass and audience.
Consumer Juries
Mass Communication
Media Literacy
Narrow Casting
20. Lumiere brothers device that both photographed and projected action.
Platform
Mass Medium
Conglomeration
Cinematography
21. Sponsor-financing of movies to advance a manufactures product.
Rating
Branding Films
Psychographic Segmentation
Digital Recording
22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Branding Films
360 Marketing
Culture
23. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Rating
Off-network
Culture
24. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Playlist
Conglomeration
Puffets
Affiliates
25. Media mainly used in computer networks such as the Internet.
Puffets
Affiliates
Network
Cume
26. Aiming media content at smaller - homogenous audience.
Demographic Segmentation
Niche Marketing
Mobisodes
Corporate Independent Studios
27. Recording of one artists music by another.
Cover
Factory Studios
MP3
360 Marketing
28. The increase in ownership or media outlet.
Affiliates
Common Carrier
Conglomeration
Permission Marketing
29. Audience for specific media content becoming smaller and increasingly homogeneous.
Controlled Circulation
Audience Fragmentation
Newsbooks
360 Marketing
30. Advertising that the consumer actively accepts.
Permission Marketing
Microcinema
360 Marketing
Catalogue Albums
31. How many people listening every 15 minutes.
Consumer Juries
Mobisodes
Catalogue Albums
Average Quarter-Hour
32. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Vertical Integration
Network (broadcasting)
MP3
Streaming
33. The illegal recording and sale of copyrighted material.
Cover
Mass Communication
Piracy
Off-network
34. Attractive - artful business cards use by early British people to promote themselves.
CATV
Shopbills
Advertorial
P2P (Peer to peer)
35. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Streaming
Ad-Pull Policy
Brand Magazine
36. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Ethnic Press
Newsbooks
Unique Selling Proposition
Psychographic Segmentation
37. Online magazine.
Newsbooks
Vast Wasteland
Webzine
Derequlation
38. A style of media with a distinctive style.
Rating
Genre
Permission Marketing
Theatrical Films
39. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Common Carrier
Psychographic Segmentation
Ambient Advertising
Webzine
40. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Blinks
MP3
Contextual Advertising
Ethnic Press
41. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Niche Marketing
Culture
Narrow Casting
Forced Exposure
42. File compression software that permits streaming of digital audio and video data.
Cover
P2P (Peer to peer)
Targeting
MP3
43. Ownership of different media companies concentrated in fewer fewer hands.
Platform
Concentration on Ownership
Unique Selling Proposition
Catalogue Albums
44. Percentage of a markers total population that is reached by a piece of broadcast programming.
Branding Films
Rating
All Channel Legislation
Genre
45. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Dominate Culture / Mainstream
Blinks
Culture
Network Neutrality
46. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Convergence
Ad-Pull Policy
Narrow Casting
Playlist
47. Rating technology.
Advertorial
Unique Selling Proposition
Personal Peoplemeter
Off-network
48. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
MATV
Alternative Press
CATV
49. The delivery of radio over the internet directly to individual listeners.
Web Radio
Franchise Films
Cinematography
Copy Testing
50. The culture that seems to hold sway with the majority of people.
Psychographic Segmentation
Circulation
Dominate Culture / Mainstream
Sweeps Period