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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.
Digital Recording
Dominate Culture / Mainstream
Convergence
All Channel Legislation
2. Lumiere brothers device that both photographed and projected action.
Cinematography
MATV
Production Values
Corporate Independent Studios
3. The number of issues of a magazine or newspaper that are sold.
Affiliates
Piracy
Syndication
Circulation
4. Media mainly used in computer networks such as the Internet.
Web Radio
Culture
Corrective Advertising
Network
5. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Shopbills
Unique Selling Proposition
Digital Recording
Feature Syndicates
6. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Branding Films
Blinks
Consumer Culture
Alternative Press
7. Rating technology.
Personal Peoplemeter
Network
Feature Syndicates
Consumer Culture
8. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Open Source Software
Off-network
Ambient Advertising
9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Personal Peoplemeter
News Stage
Psychographic Segmentation
Forced Exposure
10. 1 second commercials between songs on the radio.
Blinks
Brand Magazine
Mobisodes
Corrective Advertising
11. Sponsor-financing of movies to advance a manufactures product.
Audience Fragmentation
Branding Films
Unique Selling Proposition
Playlist
12. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Concept Films
Circulation
Banners
13. Ads to correct deceptive advertising.
Brand Magazine
Contextual Advertising
Corrective Advertising
Microcinema
14. The first film production companies.
Permission Marketing
Copy Testing
Factory Studios
Corporate Independent Studios
15. Creating space for creative artists.
CATV
Piracy
Feature Syndicates
Unique Selling Proposition
16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Network
Digital Recording
Affiliates
Mobisodes
17. Freely downloaded software.
Billings
Open Source Software
Demographic Segmentation
P2P (Peer to peer)
18. A consumer magazine published by a retail business for readers with similar interests.
Blockbuster Mentality
Production Values
Podcast
Brand Magazine
19. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Conglomeration
Contextual Advertising
Streaming
20. Percentage of a markers total population that is reached by a piece of broadcast programming.
Consumer Juries
Cume
Unique Selling Proposition
Rating
21. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Derequlation
Genre
Average Quarter-Hour
22. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Ambient Advertising
Average Quarter-Hour
CATV
Advertorial
23. Online magazine.
Webzine
Audience Fragmentation
Network (broadcasting)
Clear time
24. Recording and downloading of audio files stored on servers.
Podcast
Vertical Integration
Cume
Permission Marketing
25. The ability to comprehand mass communication.
Cyber Advertising
Theatrical Films
Media Literacy
Franchise Films
26. When local affiliates carry a network's program.
Zarred Editions
Skyscrapers
Clear time
Streaming
27. The delivery of radio over the internet directly to individual listeners.
Common Carrier
Web Radio
Narrow Casting
Branding Films
28. Total sale of broadcast airtime.
Dominate Culture / Mainstream
Billings
Ad-Pull Policy
Catalogue Albums
29. Outmoded name for early cable television.
CATV
Cover
Factory Studios
Alternative Press
30. Recording of one artists music by another.
Narrow Casting
Skyscrapers
Cover
Microcinema
31. Identifying and granting ownership of a given piece of expression to protect the creators interest.
360 Marketing
Culture
Forced Exposure
Copyright
32. The increase in ownership or media outlet.
Conglomeration
Theatrical Films
Circulation
Mass Medium
33. A medium that carries messages to other people.
Network
Digital Recording
Mass Medium
Rating
34. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Common Carrier
360 Marketing
Conglomeration
35. Weekly free pages with local events.
All Channel Legislation
Newsbooks
Alternative Press
Playlist
36. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Advertorial
Copyright
Audience Fragmentation
37. Aiming broadcasting at a smaller audience.
Narrow Casting
Zarred Editions
Franchise Films
Playlist
38. Tying two seperate but related shots in such a way that take new meaning.
Consumer Juries
Montage
Theatrical Films
Permission Marketing
39. Brief video episodes of television on mobile screens.
Branding Films
Mobisodes
Mass Medium
News Stage
40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Microcinema
Vertical Integration
Permission Marketing
Newsbooks
41. A telecommunication company required to carry messages.
Affiliates
Branding Films
Common Carrier
Digital Recording
42. Ads showing up in nontraditional settings.
Vertical Integration
VALS
360 Marketing
Production Values
43. Movies produced primarily for initial exhibition on theater screens.
Copy Testing
Unique Selling Proposition
Theatrical Films
Network Neutrality
44. In record retailing - albums more than 3 years old.
Catalogue Albums
Average Quarter-Hour
All Channel Legislation
Forced Exposure
45. A style of media with a distinctive style.
Derequlation
Genre
Blockbuster Mentality
Ad-Pull Policy
46. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Consumer Culture
Playlist
Skyscrapers
Ad-Pull Policy
47. Placement of commercials on various online sites.
VALS
Cyber Advertising
Contextual Advertising
Cinematography
48. Sale of radio or television content to stations on a market-by-market basis.
CATV
Vast Wasteland
Demographic Segmentation
Syndication
49. How many people listening every 15 minutes.
Mass Medium
Psychographic Segmentation
Average Quarter-Hour
Off-network
50. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Blinks
Puffets
Zarred Editions
Circulation