Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recreation on television news of some event that is believed to have happened of which could have happened.






2. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






3. Brief video episodes of television on mobile screens.






4. Movies that can be described in one line.






5. Placement of commercials on various online sites.






6. Aiming media content at smaller - homogenous audience.






7. Advertising that the consumer actively accepts.






8. The delivery of radio over the internet directly to individual listeners.






9. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






10. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






11. Ads to correct deceptive advertising.






12. The culture that seems to hold sway with the majority of people.






13. Commuter Papers - Free dailies designed for young commuters.






14. Weekly free pages with local events.






15. How many people listening every 15 minutes.






16. Percentage of a markers total population that is reached by a piece of broadcast programming.






17. Tying two seperate but related shots in such a way that take new meaning.






18. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






19. Creating space for creative artists.






20. A telecommunication company required to carry messages.






21. The means of delivering a specific media content.






22. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






23. In record retailing - albums more than 3 years old.






24. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






25. File compression software that permits streaming of digital audio and video data.






26. Connecting multiple sets of single location or building to a single - master antenna.






27. Recording of one artists music by another.






28. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






29. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






30. Media mainly used in computer networks such as the Internet.






31. Sale of radio or television content to stations on a market-by-market basis.






32. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






33. Recording and downloading of audio files stored on servers.






34. Sponsor-financing of movies to advance a manufactures product.






35. Music custom selected by a disc jockey.






36. 1962 Law Requiring all TV sets import to manufacture in the U.S.






37. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






38. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






39. The ability to comprehand mass communication.






40. Involves the sale of a program that was originally run on network television: a rerun.






41. Suburban or regional versions of metropolitan newspaper.






42. Early weekly British Publication that carried ads.






43. Rating technology.






44. Software that gets direct downloads by passing servers.






45. Total sale of broadcast airtime.






46. Online magazine.






47. Media's content and grammar. Style and ability.






48. Identifying and granting ownership of a given piece of expression to protect the creators interest.






49. Placing ads in public places such as store floors - at gas pumps - in bathroom.






50. Aiming broadcasting at a smaller audience.