Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Outmoded name for early cable television.






2. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






3. Tying two seperate but related shots in such a way that take new meaning.






4. Percentage of a markers total population that is reached by a piece of broadcast programming.






5. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






6. A consumer magazine published by a retail business for readers with similar interests.






7. Aiming broadcasting at a smaller audience.






8. Lumiere brothers device that both photographed and projected action.






9. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






10. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






12. Movies produced with full intention of providing several sequels.






13. Measuring the effectiveness of advertising messages by showing them to consumers.






14. Placing ads in public places such as store floors - at gas pumps - in bathroom.






15. The means of delivering a specific media content.






16. File compression software that permits streaming of digital audio and video data.






17. When local affiliates carry a network's program.






18. Media's content and grammar. Style and ability.






19. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






20. Process of creating shared meaning between the mass and audience.






21. The erosions of traditional distinctive style elements.






22. 1 second commercials between songs on the radio.






23. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






24. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






25. Online messages akin to billboards.






26. Movies that can be described in one line.






27. Early weekly British Publication that carried ads.






28. Film making using high tech cameras and digital filming.






29. Suburban or regional versions of metropolitan newspaper.






30. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






31. The simultaneous downloading and accessing of digital audio or video data.






32. Involves the sale of a program that was originally run on network television: a rerun.






33. Freely downloaded software.






34. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






35. The illegal recording and sale of copyrighted material.






36. Relaxation of ownership and other rules for radio and television.






37. Demand by a advertiser to review an article with the threat of being pulled out - if not.






38. 1962 Law Requiring all TV sets import to manufacture in the U.S.






39. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






40. Music custom selected by a disc jockey.






41. Advertising that the consumer actively accepts.






42. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






43. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






44. Connecting multiple sets of single location or building to a single - master antenna.






45. Online magazine.






46. Rating technology.






47. Recreation on television news of some event that is believed to have happened of which could have happened.






48. The ability to comprehand mass communication.






49. Identifying and granting ownership of a given piece of expression to protect the creators interest.






50. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.