Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording of one artists music by another.






2. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






3. Aiming media content at smaller - homogenous audience.






4. Total sale of broadcast airtime.






5. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






6. Identifying and granting ownership of a given piece of expression to protect the creators interest.






7. The ability to comprehand mass communication.






8. Advertising that the consumer actively accepts.






9. Process of creating shared meaning between the mass and audience.






10. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






11. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






12. Connecting multiple sets of single location or building to a single - master antenna.






13. The number of issues of a magazine or newspaper that are sold.






14. Demand by a advertiser to review an article with the threat of being pulled out - if not.






15. Creating space for creative artists.






16. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






17. A broadcasting station that aligns itself with a network.






18. Online messages akin to billboards.






19. Media's content and grammar. Style and ability.






20. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






21. Tying two seperate but related shots in such a way that take new meaning.






22. Measuring the effectiveness of advertising messages by showing them to consumers.






23. Sponsor-financing of movies to advance a manufactures product.






24. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






25. How many people listening every 15 minutes.






26. Commuter Papers - Free dailies designed for young commuters.






27. Ownership of different media companies concentrated in fewer fewer hands.






28. The delivery of radio over the internet directly to individual listeners.






29. Film making using high tech cameras and digital filming.






30. The culture that seems to hold sway with the majority of people.






31. Brief video episodes of television on mobile screens.






32. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






33. Placement of commercials on various online sites.






34. A consumer magazine published by a retail business for readers with similar interests.






35. Music custom selected by a disc jockey.






36. The increase in ownership or media outlet.






37. Percentage of a markers total population that is reached by a piece of broadcast programming.






38. Suburban or regional versions of metropolitan newspaper.






39. Lumiere brothers device that both photographed and projected action.






40. When local affiliates carry a network's program.






41. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






42. 1962 Law Requiring all TV sets import to manufacture in the U.S.






43. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






44. Media mainly used in computer networks such as the Internet.






45. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






46. Movies produced with full intention of providing several sequels.






47. Outmoded name for early cable television.






48. The illegal recording and sale of copyrighted material.






49. The simultaneous downloading and accessing of digital audio or video data.






50. A style of media with a distinctive style.