Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording and downloading of audio files stored on servers.






2. A telecommunication company required to carry messages.






3. Lumiere brothers device that both photographed and projected action.






4. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






5. Placing ads in public places such as store floors - at gas pumps - in bathroom.






6. Total sale of broadcast airtime.






7. Online magazine.






8. Recreation on television news of some event that is believed to have happened of which could have happened.






9. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






10. The erosions of traditional distinctive style elements.






11. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






12. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






13. Weekly free pages with local events.






14. Creating space for creative artists.






15. Freely downloaded software.






16. Online billboards placed on the side of the webpage.






17. Movies that can be described in one line.






18. File compression software that permits streaming of digital audio and video data.






19. Aiming media content or consumer products at smaller - more specific audience.






20. The illegal recording and sale of copyrighted material.






21. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






22. The delivery of radio over the internet directly to individual listeners.






23. Identifying and granting ownership of a given piece of expression to protect the creators interest.






24. A medium that carries messages to other people.






25. Advertising that the consumer actively accepts.






26. Brief video episodes of television on mobile screens.






27. People considered to be representatives of the target market - review a number of approaches to the campaign.






28. 1962 Law Requiring all TV sets import to manufacture in the U.S.






29. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






30. The increase in ownership or media outlet.






31. Movies produced with full intention of providing several sequels.






32. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






33. Ownership of different media companies concentrated in fewer fewer hands.






34. Process of creating shared meaning between the mass and audience.






35. Audience for specific media content becoming smaller and increasingly homogeneous.






36. Aiming media content at smaller - homogenous audience.






37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






38. The cumulative audience - pepole who listen every 5 minutes.






39. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






40. How many people listening every 15 minutes.






41. The first film production companies.






42. Media mainly used in computer networks such as the Internet.






43. Free - alternative weeklies with a local and partical orientation.






44. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






45. Involves the sale of a program that was originally run on network television: a rerun.






46. When local affiliates carry a network's program.






47. Placement of commercials on various online sites.






48. Tying two seperate but related shots in such a way that take new meaning.






49. The simultaneous downloading and accessing of digital audio or video data.






50. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.