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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.






2. The culture that seems to hold sway with the majority of people.






3. The ability to comprehand mass communication.






4. A style of media with a distinctive style.






5. Tying two seperate but related shots in such a way that take new meaning.






6. Media's content and grammar. Style and ability.






7. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






8. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






9. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






10. Lumiere brothers device that both photographed and projected action.






11. Freely downloaded software.






12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






13. The delivery of radio over the internet directly to individual listeners.






14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






15. A medium that carries messages to other people.






16. Recording and downloading of audio files stored on servers.






17. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






18. Weekly free pages with local events.






19. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






20. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






21. Recreation on television news of some event that is believed to have happened of which could have happened.






22. The means of delivering a specific media content.






23. Measuring the effectiveness of advertising messages by showing them to consumers.






24. Movies produced with full intention of providing several sequels.






25. Identifying and granting ownership of a given piece of expression to protect the creators interest.






26. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






27. Outmoded name for early cable television.






28. Ownership of different media companies concentrated in fewer fewer hands.






29. Free - alternative weeklies with a local and partical orientation.






30. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






31. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






32. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






33. Aiming media content or consumer products at smaller - more specific audience.






34. Ads to correct deceptive advertising.






35. Sponsor-financing of movies to advance a manufactures product.






36. Placing ads in public places such as store floors - at gas pumps - in bathroom.






37. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






38. 1 second commercials between songs on the radio.






39. Recording of one artists music by another.






40. Suburban or regional versions of metropolitan newspaper.






41. People considered to be representatives of the target market - review a number of approaches to the campaign.






42. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






43. Relaxation of ownership and other rules for radio and television.






44. The cumulative audience - pepole who listen every 5 minutes.






45. Online magazine.






46. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






47. Demand by a advertiser to review an article with the threat of being pulled out - if not.






48. Sale of radio or television content to stations on a market-by-market basis.






49. The increase in ownership or media outlet.






50. Movies that can be described in one line.