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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






2. Process of creating shared meaning between the mass and audience.






3. Free - alternative weeklies with a local and partical orientation.






4. The simultaneous downloading and accessing of digital audio or video data.






5. Early weekly British Publication that carried ads.






6. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






7. File compression software that permits streaming of digital audio and video data.






8. Ownership of different media companies concentrated in fewer fewer hands.






9. Placing ads in public places such as store floors - at gas pumps - in bathroom.






10. Demand by a advertiser to review an article with the threat of being pulled out - if not.






11. The delivery of radio over the internet directly to individual listeners.






12. Rating technology.






13. A medium that carries messages to other people.






14. The ability to comprehand mass communication.






15. In record retailing - albums more than 3 years old.






16. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






17. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






18. Suburban or regional versions of metropolitan newspaper.






19. Granting equal carriage over phone and cable lines.






20. Media's content and grammar. Style and ability.






21. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






22. Ads to correct deceptive advertising.






23. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






24. Sponsor-financing of movies to advance a manufactures product.






25. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






26. How many people listening every 15 minutes.






27. When local affiliates carry a network's program.






28. Measuring the effectiveness of advertising messages by showing them to consumers.






29. The number of issues of a magazine or newspaper that are sold.






30. Attractive - artful business cards use by early British people to promote themselves.






31. The first film production companies.






32. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






33. Creating space for creative artists.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. A consumer magazine published by a retail business for readers with similar interests.






36. Advertising that the consumer actively accepts.






37. Brief video episodes of television on mobile screens.






38. 1962 Law Requiring all TV sets import to manufacture in the U.S.






39. Involves the sale of a program that was originally run on network television: a rerun.






40. Recreation on television news of some event that is believed to have happened of which could have happened.






41. The increase in ownership or media outlet.






42. Connecting multiple sets of single location or building to a single - master antenna.






43. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






44. Movies produced with full intention of providing several sequels.






45. Movies produced primarily for initial exhibition on theater screens.






46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






47. A broadcasting station that aligns itself with a network.






48. Commuter Papers - Free dailies designed for young commuters.






49. Aiming broadcasting at a smaller audience.






50. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






Can you answer 50 questions in 15 minutes?



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