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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






2. Audience for specific media content becoming smaller and increasingly homogeneous.






3. Movies produced with full intention of providing several sequels.






4. Software that gets direct downloads by passing servers.






5. When local affiliates carry a network's program.






6. People considered to be representatives of the target market - review a number of approaches to the campaign.






7. A broadcasting station that aligns itself with a network.






8. Aiming broadcasting at a smaller audience.






9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






10. Brief video episodes of television on mobile screens.






11. Rating technology.






12. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






13. Aiming media content or consumer products at smaller - more specific audience.






14. Lumiere brothers device that both photographed and projected action.






15. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






16. File compression software that permits streaming of digital audio and video data.






17. Tying two seperate but related shots in such a way that take new meaning.






18. A consumer magazine published by a retail business for readers with similar interests.






19. Recording of one artists music by another.






20. Online billboards placed on the side of the webpage.






21. Sponsor-financing of movies to advance a manufactures product.






22. 1 second commercials between songs on the radio.






23. The means of delivering a specific media content.






24. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






25. Online magazine.






26. Attractive - artful business cards use by early British people to promote themselves.






27. Movies that can be described in one line.






28. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






29. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






30. Suburban or regional versions of metropolitan newspaper.






31. Placing ads in public places such as store floors - at gas pumps - in bathroom.






32. A medium that carries messages to other people.






33. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






34. Relaxation of ownership and other rules for radio and television.






35. The culture that seems to hold sway with the majority of people.






36. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






37. A telecommunication company required to carry messages.






38. Movies produced primarily for initial exhibition on theater screens.






39. Sale of radio or television content to stations on a market-by-market basis.






40. The illegal recording and sale of copyrighted material.






41. The first film production companies.






42. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






43. A style of media with a distinctive style.






44. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






46. Online messages akin to billboards.






47. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






48. The ability to comprehand mass communication.






49. Media's content and grammar. Style and ability.






50. Aiming media content at smaller - homogenous audience.