Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to comprehand mass communication.






2. Aiming broadcasting at a smaller audience.






3. Online messages akin to billboards.






4. The simultaneous downloading and accessing of digital audio or video data.






5. Suburban or regional versions of metropolitan newspaper.






6. People considered to be representatives of the target market - review a number of approaches to the campaign.






7. Media mainly used in computer networks such as the Internet.






8. Early weekly British Publication that carried ads.






9. Relaxation of ownership and other rules for radio and television.






10. The culture that seems to hold sway with the majority of people.






11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






12. When local affiliates carry a network's program.






13. The number of issues of a magazine or newspaper that are sold.






14. Identifying and granting ownership of a given piece of expression to protect the creators interest.






15. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






16. Placing ads in public places such as store floors - at gas pumps - in bathroom.






17. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






18. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






19. Recording of one artists music by another.






20. Aiming media content or consumer products at smaller - more specific audience.






21. 1962 Law Requiring all TV sets import to manufacture in the U.S.






22. Total sale of broadcast airtime.






23. Percentage of a markers total population that is reached by a piece of broadcast programming.






24. The means of delivering a specific media content.






25. Sale of radio or television content to stations on a market-by-market basis.






26. The erosions of traditional distinctive style elements.






27. Software that gets direct downloads by passing servers.






28. Connecting multiple sets of single location or building to a single - master antenna.






29. Demand by a advertiser to review an article with the threat of being pulled out - if not.






30. 1 second commercials between songs on the radio.






31. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






32. Recreation on television news of some event that is believed to have happened of which could have happened.






33. Tying two seperate but related shots in such a way that take new meaning.






34. A consumer magazine published by a retail business for readers with similar interests.






35. Ads showing up in nontraditional settings.






36. Attractive - artful business cards use by early British people to promote themselves.






37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






38. The illegal recording and sale of copyrighted material.






39. File compression software that permits streaming of digital audio and video data.






40. Outmoded name for early cable television.






41. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






43. Advertising that the consumer actively accepts.






44. A medium that carries messages to other people.






45. The increase in ownership or media outlet.






46. Audience for specific media content becoming smaller and increasingly homogeneous.






47. Movies produced with full intention of providing several sequels.






48. Music custom selected by a disc jockey.






49. Commuter Papers - Free dailies designed for young commuters.






50. Placement of commercials on various online sites.