Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attractive - artful business cards use by early British people to promote themselves.






2. Aiming media content at smaller - homogenous audience.






3. The simultaneous downloading and accessing of digital audio or video data.






4. Relaxation of ownership and other rules for radio and television.






5. In record retailing - albums more than 3 years old.






6. Film making using high tech cameras and digital filming.






7. The illegal recording and sale of copyrighted material.






8. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






9. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






10. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






11. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






12. When local affiliates carry a network's program.






13. 1 second commercials between songs on the radio.






14. Rating technology.






15. Audience for specific media content becoming smaller and increasingly homogeneous.






16. Movies that can be described in one line.






17. A consumer magazine published by a retail business for readers with similar interests.






18. Identifying and granting ownership of a given piece of expression to protect the creators interest.






19. Creating space for creative artists.






20. Media's content and grammar. Style and ability.






21. Ads showing up in nontraditional settings.






22. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






23. Placement of commercials on various online sites.






24. A medium that carries messages to other people.






25. Free - alternative weeklies with a local and partical orientation.






26. Sale of radio or television content to stations on a market-by-market basis.






27. How many people listening every 15 minutes.






28. Demand by a advertiser to review an article with the threat of being pulled out - if not.






29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






30. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






31. A telecommunication company required to carry messages.






32. The erosions of traditional distinctive style elements.






33. Recording and downloading of audio files stored on servers.






34. Freely downloaded software.






35. A style of media with a distinctive style.






36. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






37. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






38. Involves the sale of a program that was originally run on network television: a rerun.






39. Aiming media content or consumer products at smaller - more specific audience.






40. Aiming broadcasting at a smaller audience.






41. Brief video episodes of television on mobile screens.






42. Suburban or regional versions of metropolitan newspaper.






43. Online magazine.






44. The first film production companies.






45. Granting equal carriage over phone and cable lines.






46. Online messages akin to billboards.






47. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






48. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






49. Connecting multiple sets of single location or building to a single - master antenna.






50. Ads to correct deceptive advertising.