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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tying two seperate but related shots in such a way that take new meaning.
Montage
Targeting
Cover
News Stage
2. Ads showing up in nontraditional settings.
Alternative Press
Audience Fragmentation
360 Marketing
Blinks
3. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Genre
Ad-Pull Policy
Ambient Advertising
Zarred Editions
4. Movies produced primarily for initial exhibition on theater screens.
P2P (Peer to peer)
Consumer Juries
Theatrical Films
Narrow Casting
5. A consumer magazine published by a retail business for readers with similar interests.
Network (broadcasting)
Brand Magazine
Feature Syndicates
CATV
6. The erosions of traditional distinctive style elements.
Vast Wasteland
Ambient Advertising
Convergence
Mass Communication
7. Outmoded name for early cable television.
Cyber Advertising
Syndication
Feature Syndicates
CATV
8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Playlist
Corporate Independent Studios
Media Literacy
Concentration on Ownership
9. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Puffets
Consumer Juries
Ethnic Press
Unique Selling Proposition
10. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
P2P (Peer to peer)
Mobisodes
Corporate Independent Studios
Network (broadcasting)
11. Measuring the effectiveness of advertising messages by showing them to consumers.
MATV
Copy Testing
Circulation
Average Quarter-Hour
12. Sale of radio or television content to stations on a market-by-market basis.
Common Carrier
News Stage
Syndication
Copy Testing
13. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Off-network
Ad-Pull Policy
Theatrical Films
14. Media mainly used in computer networks such as the Internet.
Banners
Mobisodes
Alternative Press
Network
15. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Platform
Niche Marketing
Demographic Segmentation
Copyright
16. A style of media with a distinctive style.
Contextual Advertising
Genre
Puffets
Piracy
17. The increase in ownership or media outlet.
Rating
Conglomeration
Platform
Psychographic Segmentation
18. Movies produced with full intention of providing several sequels.
Franchise Films
Controlled Circulation
Audience Fragmentation
Permission Marketing
19. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Mobisodes
News Stage
Network Neutrality
20. Freely downloaded software.
MATV
Open Source Software
Unique Selling Proposition
Cume
21. A telecommunication company required to carry messages.
Affiliates
Circulation
Syndication
Common Carrier
22. Recording and downloading of audio files stored on servers.
All Channel Legislation
Genre
Production Values
Podcast
23. Aiming media content at smaller - homogenous audience.
Niche Marketing
Branding Films
Vast Wasteland
Psychographic Segmentation
24. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Rating
Common Carrier
Ethnic Press
25. In record retailing - albums more than 3 years old.
News Stage
Catalogue Albums
Forced Exposure
Average Quarter-Hour
26. A broadcasting station that aligns itself with a network.
Affiliates
Common Carrier
Factory Studios
Unique Selling Proposition
27. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Vast Wasteland
Average Quarter-Hour
Corrective Advertising
28. Sponsor-financing of movies to advance a manufactures product.
Factory Studios
Branding Films
Concentration on Ownership
Cyber Advertising
29. Movies that can be described in one line.
Targeting
Commuter Papers
Contextual Advertising
Concept Films
30. Online messages akin to billboards.
Catalogue Albums
Banners
Affiliates
Montage
31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Derequlation
Contextual Advertising
Consumer Culture
Ethnic Press
32. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Forced Exposure
Media Literacy
All Channel Legislation
Advertorial
33. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Niche Marketing
Copy Testing
Copyright
Controlled Circulation
34. File compression software that permits streaming of digital audio and video data.
Platform
MP3
Ethnic Press
Audience Fragmentation
35. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Derequlation
Mobisodes
Franchise Films
36. Ownership of different media companies concentrated in fewer fewer hands.
Conglomeration
Network Neutrality
Concentration on Ownership
CATV
37. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Vast Wasteland
Branding Films
Culture
Corporate Independent Studios
38. Creating space for creative artists.
Streaming
Cinematography
Culture
Feature Syndicates
39. Film making using high tech cameras and digital filming.
Copy Testing
Microcinema
Engagement
All Channel Legislation
40. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Platform
Conglomeration
Permission Marketing
41. Media's content and grammar. Style and ability.
Dissident Press
Copyright
Production Values
Platform
42. The ability to comprehand mass communication.
Convergence
Corporate Independent Studios
Media Literacy
Mass Medium
43. 1 second commercials between songs on the radio.
Alternative Press
Blinks
Factory Studios
All Channel Legislation
44. Software that gets direct downloads by passing servers.
Blockbuster Mentality
Banners
P2P (Peer to peer)
MATV
45. Ads to correct deceptive advertising.
Cyber Advertising
Corrective Advertising
Targeting
Factory Studios
46. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Montage
Blockbuster Mentality
Ad-Pull Policy
Ambient Advertising
47. Aiming media content or consumer products at smaller - more specific audience.
P2P (Peer to peer)
Factory Studios
Targeting
Streaming
48. Involves the sale of a program that was originally run on network television: a rerun.
Blinks
Vertical Integration
Digital Recording
Off-network
49. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Network Neutrality
Contextual Advertising
Advertorial
Convergence
50. Music custom selected by a disc jockey.
Playlist
Demographic Segmentation
Blinks
Personal Peoplemeter