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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Total sale of broadcast airtime.
Billings
Cyber Advertising
Conglomeration
Syndication
2. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Digital Recording
Vast Wasteland
Ethnic Press
Shopbills
3. The simultaneous downloading and accessing of digital audio or video data.
Puffets
Streaming
Copyright
Circulation
4. Ownership of different media companies concentrated in fewer fewer hands.
Blockbuster Mentality
Piracy
Podcast
Concentration on Ownership
5. The illegal recording and sale of copyrighted material.
Mass Communication
Network (broadcasting)
Cyber Advertising
Piracy
6. Movies produced with full intention of providing several sequels.
Media Literacy
Dominate Culture / Mainstream
Affiliates
Franchise Films
7. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
VALS
News Stage
Piracy
8. The means of delivering a specific media content.
Blinks
Controlled Circulation
Ambient Advertising
Platform
9. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Niche Marketing
Demographic Segmentation
All Channel Legislation
Brand Magazine
10. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Common Carrier
Affiliates
Digital Recording
MATV
11. Film making using high tech cameras and digital filming.
Media Literacy
Skyscrapers
Ad-Pull Policy
Microcinema
12. A broadcasting station that aligns itself with a network.
Affiliates
Targeting
Off-network
Audience Fragmentation
13. When local affiliates carry a network's program.
Consumer Culture
Mobisodes
All Channel Legislation
Clear time
14. A medium that carries messages to other people.
Branding Films
Mass Medium
Contextual Advertising
Genre
15. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Off-network
Audience Fragmentation
Playlist
16. A style of media with a distinctive style.
Catalogue Albums
Factory Studios
Genre
Playlist
17. Online billboards placed on the side of the webpage.
Playlist
Media Literacy
Skyscrapers
Controlled Circulation
18. Involves the sale of a program that was originally run on network television: a rerun.
Ambient Advertising
Narrow Casting
Off-network
Genre
19. Freely downloaded software.
Franchise Films
Common Carrier
Open Source Software
Network (broadcasting)
20. The number of issues of a magazine or newspaper that are sold.
Cume
Vast Wasteland
Demographic Segmentation
Circulation
21. People considered to be representatives of the target market - review a number of approaches to the campaign.
Cyber Advertising
Cume
Piracy
Consumer Juries
22. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Newsbooks
Production Values
Network
Ambient Advertising
23. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Engagement
Media Literacy
Montage
24. Process of creating shared meaning between the mass and audience.
Mass Communication
Platform
Mobisodes
Sweeps Period
25. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Common Carrier
Copyright
Advertorial
Engagement
26. Ads showing up in nontraditional settings.
Targeting
Web Radio
360 Marketing
Cover
27. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Banners
Montage
Skyscrapers
Unique Selling Proposition
28. The delivery of radio over the internet directly to individual listeners.
Web Radio
Personal Peoplemeter
Ad-Pull Policy
Webzine
29. Movies produced primarily for initial exhibition on theater screens.
Cover
MATV
Personal Peoplemeter
Theatrical Films
30. Advertising that the consumer actively accepts.
Production Values
Permission Marketing
Culture
Factory Studios
31. File compression software that permits streaming of digital audio and video data.
Common Carrier
Average Quarter-Hour
Culture
MP3
32. Sale of radio or television content to stations on a market-by-market basis.
Vertical Integration
Playlist
Syndication
Engagement
33. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Digital Recording
Vertical Integration
Montage
Consumer Juries
34. Relaxation of ownership and other rules for radio and television.
P2P (Peer to peer)
Convergence
Affiliates
Derequlation
35. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
P2P (Peer to peer)
Consumer Culture
Clear time
Cover
36. Software that gets direct downloads by passing servers.
Digital Recording
Mass Communication
Network
P2P (Peer to peer)
37. Recording and downloading of audio files stored on servers.
Audience Fragmentation
Ad-Pull Policy
MATV
Podcast
38. Recreation on television news of some event that is believed to have happened of which could have happened.
Advertorial
Production Values
News Stage
Cyber Advertising
39. The ability to comprehand mass communication.
Franchise Films
Personal Peoplemeter
Media Literacy
Banners
40. Aiming media content or consumer products at smaller - more specific audience.
Derequlation
Demographic Segmentation
Convergence
Targeting
41. Lumiere brothers device that both photographed and projected action.
Targeting
Cinematography
Blinks
Unique Selling Proposition
42. Tying two seperate but related shots in such a way that take new meaning.
Cinematography
Montage
Billings
Media Literacy
43. A telecommunication company required to carry messages.
Mobisodes
Common Carrier
Genre
Copyright
44. Online messages akin to billboards.
Sweeps Period
Forced Exposure
Blinks
Banners
45. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Mass Medium
Contextual Advertising
Off-network
Theatrical Films
46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Mass Communication
Feature Syndicates
Network
47. Music custom selected by a disc jockey.
Forced Exposure
Alternative Press
Playlist
Shopbills
48. Media's content and grammar. Style and ability.
Theatrical Films
Permission Marketing
News Stage
Production Values
49. Aiming broadcasting at a smaller audience.
Digital Recording
Narrow Casting
Montage
Average Quarter-Hour
50. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Dominate Culture / Mainstream
Web Radio
Clear time
Forced Exposure