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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that gets direct downloads by passing servers.






2. Recording and downloading of audio files stored on servers.






3. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






4. 1962 Law Requiring all TV sets import to manufacture in the U.S.






5. Advertising that the consumer actively accepts.






6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






7. In record retailing - albums more than 3 years old.






8. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






9. Free - alternative weeklies with a local and partical orientation.






10. Music custom selected by a disc jockey.






11. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






12. Early weekly British Publication that carried ads.






13. Online magazine.






14. The delivery of radio over the internet directly to individual listeners.






15. 1 second commercials between songs on the radio.






16. Media mainly used in computer networks such as the Internet.






17. Brief video episodes of television on mobile screens.






18. Total sale of broadcast airtime.






19. Commuter Papers - Free dailies designed for young commuters.






20. Recording of one artists music by another.






21. A style of media with a distinctive style.






22. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






23. Movies produced with full intention of providing several sequels.






24. Aiming media content at smaller - homogenous audience.






25. Rating technology.






26. The illegal recording and sale of copyrighted material.






27. The increase in ownership or media outlet.






28. Freely downloaded software.






29. The culture that seems to hold sway with the majority of people.






30. Media's content and grammar. Style and ability.






31. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






32. The first film production companies.






33. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. Audience for specific media content becoming smaller and increasingly homogeneous.






36. Connecting multiple sets of single location or building to a single - master antenna.






37. Ads showing up in nontraditional settings.






38. File compression software that permits streaming of digital audio and video data.






39. When local affiliates carry a network's program.






40. Weekly free pages with local events.






41. Recreation on television news of some event that is believed to have happened of which could have happened.






42. Tying two seperate but related shots in such a way that take new meaning.






43. People considered to be representatives of the target market - review a number of approaches to the campaign.






44. Process of creating shared meaning between the mass and audience.






45. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






46. The number of issues of a magazine or newspaper that are sold.






47. Movies that can be described in one line.






48. Identifying and granting ownership of a given piece of expression to protect the creators interest.






49. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






50. Suburban or regional versions of metropolitan newspaper.






Can you answer 50 questions in 15 minutes?



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