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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.






2. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






3. Aiming media content at smaller - homogenous audience.






4. 1962 Law Requiring all TV sets import to manufacture in the U.S.






5. Identifying and granting ownership of a given piece of expression to protect the creators interest.






6. 1 second commercials between songs on the radio.






7. Online messages akin to billboards.






8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






9. Recreation on television news of some event that is believed to have happened of which could have happened.






10. Online billboards placed on the side of the webpage.






11. Rating technology.






12. Commuter Papers - Free dailies designed for young commuters.






13. Movies produced with full intention of providing several sequels.






14. Movies that can be described in one line.






15. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






16. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






17. People considered to be representatives of the target market - review a number of approaches to the campaign.






18. File compression software that permits streaming of digital audio and video data.






19. Software that gets direct downloads by passing servers.






20. Movies produced primarily for initial exhibition on theater screens.






21. The erosions of traditional distinctive style elements.






22. A telecommunication company required to carry messages.






23. Process of creating shared meaning between the mass and audience.






24. Music custom selected by a disc jockey.






25. Granting equal carriage over phone and cable lines.






26. Percentage of a markers total population that is reached by a piece of broadcast programming.






27. The culture that seems to hold sway with the majority of people.






28. Early weekly British Publication that carried ads.






29. The cumulative audience - pepole who listen every 5 minutes.






30. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






32. The illegal recording and sale of copyrighted material.






33. Measuring the effectiveness of advertising messages by showing them to consumers.






34. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






35. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






36. Weekly free pages with local events.






37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






38. The means of delivering a specific media content.






39. Aiming broadcasting at a smaller audience.






40. When local affiliates carry a network's program.






41. Connecting multiple sets of single location or building to a single - master antenna.






42. Placing ads in public places such as store floors - at gas pumps - in bathroom.






43. Lumiere brothers device that both photographed and projected action.






44. A medium that carries messages to other people.






45. The ability to comprehand mass communication.






46. Demand by a advertiser to review an article with the threat of being pulled out - if not.






47. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






48. Sponsor-financing of movies to advance a manufactures product.






49. In record retailing - albums more than 3 years old.






50. How many people listening every 15 minutes.