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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Audience Fragmentation
News Stage
Playlist
Contextual Advertising
2. When local affiliates carry a network's program.
Clear time
Consumer Juries
Playlist
Mass Communication
3. Online messages akin to billboards.
Banners
Mass Medium
360 Marketing
Demographic Segmentation
4. Weekly free pages with local events.
Franchise Films
Streaming
Alternative Press
Network (broadcasting)
5. Process of creating shared meaning between the mass and audience.
Permission Marketing
Mass Communication
Billings
Cume
6. Aiming media content at smaller - homogenous audience.
Concept Films
Niche Marketing
Dominate Culture / Mainstream
Average Quarter-Hour
7. The first film production companies.
Streaming
Vast Wasteland
Audience Fragmentation
Factory Studios
8. Lumiere brothers device that both photographed and projected action.
Feature Syndicates
Catalogue Albums
Cinematography
Media Literacy
9. Percentage of a markers total population that is reached by a piece of broadcast programming.
Contextual Advertising
Open Source Software
Rating
Vast Wasteland
10. Attractive - artful business cards use by early British people to promote themselves.
Network Neutrality
Shopbills
Zarred Editions
P2P (Peer to peer)
11. Early weekly British Publication that carried ads.
Newsbooks
Cover
Concentration on Ownership
Advertorial
12. A broadcasting station that aligns itself with a network.
Network (broadcasting)
Affiliates
Shopbills
Targeting
13. Media mainly used in computer networks such as the Internet.
360 Marketing
Copyright
Concentration on Ownership
Network
14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Corrective Advertising
Contextual Advertising
Mass Communication
Advertorial
15. In record retailing - albums more than 3 years old.
Copyright
Cover
Convergence
Catalogue Albums
16. Aiming broadcasting at a smaller audience.
Digital Recording
Narrow Casting
Ethnic Press
Branding Films
17. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Banners
Unique Selling Proposition
Dissident Press
Audience Fragmentation
18. Movies that can be described in one line.
Concept Films
Consumer Culture
Syndication
Niche Marketing
19. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Webzine
Piracy
VALS
Advertorial
20. Outmoded name for early cable television.
Open Source Software
Web Radio
Controlled Circulation
CATV
21. The ability to comprehand mass communication.
Media Literacy
Niche Marketing
MATV
Copy Testing
22. Movies produced with full intention of providing several sequels.
Catalogue Albums
Consumer Juries
Franchise Films
Skyscrapers
23. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Corporate Independent Studios
Vertical Integration
Dissident Press
24. Audience for specific media content becoming smaller and increasingly homogeneous.
Concept Films
Genre
Montage
Audience Fragmentation
25. Online billboards placed on the side of the webpage.
Clear time
Newsbooks
Cume
Skyscrapers
26. Recording of one artists music by another.
Cover
Vertical Integration
Personal Peoplemeter
Rating
27. The illegal recording and sale of copyrighted material.
Engagement
Concentration on Ownership
Piracy
Streaming
28. The simultaneous downloading and accessing of digital audio or video data.
Controlled Circulation
Streaming
Forced Exposure
Vertical Integration
29. Online magazine.
Ad-Pull Policy
Ethnic Press
Webzine
Concentration on Ownership
30. File compression software that permits streaming of digital audio and video data.
Puffets
Newsbooks
Feature Syndicates
MP3
31. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Ambient Advertising
Cume
Mass Medium
32. Ownership of different media companies concentrated in fewer fewer hands.
Corrective Advertising
Podcast
Conglomeration
Concentration on Ownership
33. Free - alternative weeklies with a local and partical orientation.
Concept Films
Cume
Montage
Dissident Press
34. The erosions of traditional distinctive style elements.
Vast Wasteland
Mobisodes
Culture
Convergence
35. How many people listening every 15 minutes.
Copy Testing
Open Source Software
Network Neutrality
Average Quarter-Hour
36. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Forced Exposure
Corporate Independent Studios
Factory Studios
Newsbooks
37. Ads showing up in nontraditional settings.
Niche Marketing
Brand Magazine
360 Marketing
Cinematography
38. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Mobisodes
Forced Exposure
Podcast
Audience Fragmentation
39. Total sale of broadcast airtime.
Permission Marketing
Billings
Narrow Casting
Off-network
40. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
MP3
Concentration on Ownership
Web Radio
Sweeps Period
41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Platform
Vast Wasteland
Rating
Culture
42. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Corporate Independent Studios
Network
Common Carrier
Engagement
43. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Circulation
Ad-Pull Policy
Alternative Press
Controlled Circulation
44. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
VALS
Blockbuster Mentality
Streaming
45. The culture that seems to hold sway with the majority of people.
Targeting
Webzine
Personal Peoplemeter
Dominate Culture / Mainstream
46. A style of media with a distinctive style.
Personal Peoplemeter
Genre
Piracy
Niche Marketing
47. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Concept Films
Genre
Media Literacy
48. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Engagement
Consumer Culture
MATV
Unique Selling Proposition
49. Movies produced primarily for initial exhibition on theater screens.
Blockbuster Mentality
Cume
Theatrical Films
Ad-Pull Policy
50. A medium that carries messages to other people.
All Channel Legislation
Mass Medium
Permission Marketing
Niche Marketing
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