Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Outmoded name for early cable television.






2. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






3. How many people listening every 15 minutes.






4. Music custom selected by a disc jockey.






5. Brief video episodes of television on mobile screens.






6. Audience for specific media content becoming smaller and increasingly homogeneous.






7. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






8. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






9. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






10. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






11. The delivery of radio over the internet directly to individual listeners.






12. Media's content and grammar. Style and ability.






13. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






14. The culture that seems to hold sway with the majority of people.






15. Aiming media content at smaller - homogenous audience.






16. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






17. Online billboards placed on the side of the webpage.






18. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






19. Process of creating shared meaning between the mass and audience.






20. Online magazine.






21. Aiming media content or consumer products at smaller - more specific audience.






22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






23. Freely downloaded software.






24. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






25. Measuring the effectiveness of advertising messages by showing them to consumers.






26. Granting equal carriage over phone and cable lines.






27. The simultaneous downloading and accessing of digital audio or video data.






28. Involves the sale of a program that was originally run on network television: a rerun.






29. Software that gets direct downloads by passing servers.






30. The ability to comprehand mass communication.






31. The illegal recording and sale of copyrighted material.






32. File compression software that permits streaming of digital audio and video data.






33. Recording and downloading of audio files stored on servers.






34. The cumulative audience - pepole who listen every 5 minutes.






35. Movies produced primarily for initial exhibition on theater screens.






36. People considered to be representatives of the target market - review a number of approaches to the campaign.






37. 1962 Law Requiring all TV sets import to manufacture in the U.S.






38. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






40. Movies produced with full intention of providing several sequels.






41. Placing ads in public places such as store floors - at gas pumps - in bathroom.






42. Recreation on television news of some event that is believed to have happened of which could have happened.






43. Early weekly British Publication that carried ads.






44. Online messages akin to billboards.






45. A telecommunication company required to carry messages.






46. Tying two seperate but related shots in such a way that take new meaning.






47. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






48. The erosions of traditional distinctive style elements.






49. Recording of one artists music by another.






50. Movies that can be described in one line.