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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Convergence
Forced Exposure
Digital Recording
Conglomeration
2. Movies produced primarily for initial exhibition on theater screens.
Puffets
MATV
Theatrical Films
Average Quarter-Hour
3. The increase in ownership or media outlet.
Conglomeration
CATV
Platform
Common Carrier
4. Rating technology.
Skyscrapers
Personal Peoplemeter
Psychographic Segmentation
Factory Studios
5. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Forced Exposure
Controlled Circulation
MATV
6. Recreation on television news of some event that is believed to have happened of which could have happened.
Mass Medium
Copy Testing
CATV
News Stage
7. How many people listening every 15 minutes.
MATV
Engagement
Targeting
Average Quarter-Hour
8. When local affiliates carry a network's program.
Clear time
Rating
Ambient Advertising
Catalogue Albums
9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Digital Recording
Vertical Integration
Mass Communication
Psychographic Segmentation
10. The cumulative audience - pepole who listen every 5 minutes.
Contextual Advertising
Theatrical Films
CATV
Cume
11. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Vertical Integration
Ad-Pull Policy
Digital Recording
Production Values
12. Online billboards placed on the side of the webpage.
Skyscrapers
Average Quarter-Hour
Blinks
Niche Marketing
13. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Genre
Piracy
Off-network
Controlled Circulation
14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Syndication
Advertorial
Affiliates
Common Carrier
15. Movies produced with full intention of providing several sequels.
Network (broadcasting)
Franchise Films
P2P (Peer to peer)
Blockbuster Mentality
16. Recording of one artists music by another.
Cover
Ambient Advertising
Theatrical Films
All Channel Legislation
17. In record retailing - albums more than 3 years old.
Blockbuster Mentality
Banners
Copy Testing
Catalogue Albums
18. Lumiere brothers device that both photographed and projected action.
VALS
Cinematography
Dominate Culture / Mainstream
Controlled Circulation
19. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Banners
Demographic Segmentation
Advertorial
Unique Selling Proposition
20. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Commuter Papers
Ethnic Press
Copyright
Culture
21. A consumer magazine published by a retail business for readers with similar interests.
Convergence
Brand Magazine
Syndication
Feature Syndicates
22. Aiming media content at smaller - homogenous audience.
Niche Marketing
Ad-Pull Policy
Copy Testing
Production Values
23. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Permission Marketing
Vast Wasteland
Banners
Contextual Advertising
24. Relaxation of ownership and other rules for radio and television.
Digital Recording
Derequlation
Zarred Editions
Skyscrapers
25. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Derequlation
Affiliates
Copyright
Mobisodes
26. The culture that seems to hold sway with the majority of people.
Engagement
Dominate Culture / Mainstream
Corrective Advertising
Copy Testing
27. 1 second commercials between songs on the radio.
Blinks
360 Marketing
Concept Films
Forced Exposure
28. Process of creating shared meaning between the mass and audience.
Affiliates
Web Radio
Mass Communication
Media Literacy
29. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Webzine
Clear time
Corporate Independent Studios
MP3
30. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Cume
MP3
Consumer Culture
31. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Newsbooks
Permission Marketing
Controlled Circulation
32. The erosions of traditional distinctive style elements.
Convergence
Clear time
Production Values
Catalogue Albums
33. Creating space for creative artists.
Skyscrapers
Network
Webzine
Feature Syndicates
34. Advertising that the consumer actively accepts.
Sweeps Period
Syndication
Production Values
Permission Marketing
35. Online magazine.
Webzine
Consumer Culture
Blockbuster Mentality
Consumer Juries
36. Placement of commercials on various online sites.
Narrow Casting
Niche Marketing
Convergence
Cyber Advertising
37. Music custom selected by a disc jockey.
Streaming
Brand Magazine
Playlist
P2P (Peer to peer)
38. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Forced Exposure
Network (broadcasting)
Zarred Editions
Streaming
39. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Forced Exposure
Commuter Papers
Concept Films
40. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
MATV
Unique Selling Proposition
Branding Films
360 Marketing
41. The first film production companies.
Puffets
Factory Studios
Copyright
Targeting
42. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Dissident Press
Culture
Ethnic Press
43. Sponsor-financing of movies to advance a manufactures product.
Targeting
Branding Films
Convergence
Microcinema
44. Sale of radio or television content to stations on a market-by-market basis.
Brand Magazine
Factory Studios
Syndication
Mass Communication
45. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Puffets
Concentration on Ownership
Ethnic Press
46. Aiming broadcasting at a smaller audience.
Narrow Casting
Zarred Editions
Controlled Circulation
News Stage
47. Software that gets direct downloads by passing servers.
Catalogue Albums
Digital Recording
P2P (Peer to peer)
Platform
48. Suburban or regional versions of metropolitan newspaper.
MP3
Demographic Segmentation
Common Carrier
Zarred Editions
49. Attractive - artful business cards use by early British people to promote themselves.
Ambient Advertising
Affiliates
Zarred Editions
Shopbills
50. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Controlled Circulation
Webzine
All Channel Legislation
Circulation