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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attractive - artful business cards use by early British people to promote themselves.






2. Movies produced primarily for initial exhibition on theater screens.






3. Granting equal carriage over phone and cable lines.






4. A medium that carries messages to other people.






5. Online billboards placed on the side of the webpage.






6. Placing ads in public places such as store floors - at gas pumps - in bathroom.






7. Tying two seperate but related shots in such a way that take new meaning.






8. The simultaneous downloading and accessing of digital audio or video data.






9. A broadcasting station that aligns itself with a network.






10. Aiming media content at smaller - homogenous audience.






11. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






12. Sale of radio or television content to stations on a market-by-market basis.






13. Online magazine.






14. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






15. Early weekly British Publication that carried ads.






16. Placement of commercials on various online sites.






17. Movies that can be described in one line.






18. 1 second commercials between songs on the radio.






19. Audience for specific media content becoming smaller and increasingly homogeneous.






20. The erosions of traditional distinctive style elements.






21. Free - alternative weeklies with a local and partical orientation.






22. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






23. The increase in ownership or media outlet.






24. Process of creating shared meaning between the mass and audience.






25. Relaxation of ownership and other rules for radio and television.






26. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






27. Demand by a advertiser to review an article with the threat of being pulled out - if not.






28. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






29. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






30. Online messages akin to billboards.






31. Film making using high tech cameras and digital filming.






32. Total sale of broadcast airtime.






33. Music custom selected by a disc jockey.






34. Aiming broadcasting at a smaller audience.






35. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






36. Freely downloaded software.






37. Ownership of different media companies concentrated in fewer fewer hands.






38. A style of media with a distinctive style.






39. The number of issues of a magazine or newspaper that are sold.






40. Suburban or regional versions of metropolitan newspaper.






41. Commuter Papers - Free dailies designed for young commuters.






42. The cumulative audience - pepole who listen every 5 minutes.






43. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






44. Recording and downloading of audio files stored on servers.






45. The illegal recording and sale of copyrighted material.






46. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






47. File compression software that permits streaming of digital audio and video data.






48. Software that gets direct downloads by passing servers.






49. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






50. Movies produced with full intention of providing several sequels.







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Can you answer 50 questions in 15 minutes?


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