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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






2. When local affiliates carry a network's program.






3. Online messages akin to billboards.






4. Weekly free pages with local events.






5. Process of creating shared meaning between the mass and audience.






6. Aiming media content at smaller - homogenous audience.






7. The first film production companies.






8. Lumiere brothers device that both photographed and projected action.






9. Percentage of a markers total population that is reached by a piece of broadcast programming.






10. Attractive - artful business cards use by early British people to promote themselves.






11. Early weekly British Publication that carried ads.






12. A broadcasting station that aligns itself with a network.






13. Media mainly used in computer networks such as the Internet.






14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






15. In record retailing - albums more than 3 years old.






16. Aiming broadcasting at a smaller audience.






17. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






18. Movies that can be described in one line.






19. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






20. Outmoded name for early cable television.






21. The ability to comprehand mass communication.






22. Movies produced with full intention of providing several sequels.






23. A consumer magazine published by a retail business for readers with similar interests.






24. Audience for specific media content becoming smaller and increasingly homogeneous.






25. Online billboards placed on the side of the webpage.






26. Recording of one artists music by another.






27. The illegal recording and sale of copyrighted material.






28. The simultaneous downloading and accessing of digital audio or video data.






29. Online magazine.






30. File compression software that permits streaming of digital audio and video data.






31. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






32. Ownership of different media companies concentrated in fewer fewer hands.






33. Free - alternative weeklies with a local and partical orientation.






34. The erosions of traditional distinctive style elements.






35. How many people listening every 15 minutes.






36. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






37. Ads showing up in nontraditional settings.






38. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






39. Total sale of broadcast airtime.






40. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






42. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






43. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






44. Measuring the effectiveness of advertising messages by showing them to consumers.






45. The culture that seems to hold sway with the majority of people.






46. A style of media with a distinctive style.






47. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






48. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






49. Movies produced primarily for initial exhibition on theater screens.






50. A medium that carries messages to other people.






Can you answer 50 questions in 15 minutes?



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