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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sponsor-financing of movies to advance a manufactures product.






2. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






3. Tying two seperate but related shots in such a way that take new meaning.






4. A broadcasting station that aligns itself with a network.






5. Measuring the effectiveness of advertising messages by showing them to consumers.






6. Movies that can be described in one line.






7. Suburban or regional versions of metropolitan newspaper.






8. Media mainly used in computer networks such as the Internet.






9. 1962 Law Requiring all TV sets import to manufacture in the U.S.






10. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






11. Aiming media content at smaller - homogenous audience.






12. Software that gets direct downloads by passing servers.






13. The number of issues of a magazine or newspaper that are sold.






14. The culture that seems to hold sway with the majority of people.






15. When local affiliates carry a network's program.






16. The increase in ownership or media outlet.






17. Involves the sale of a program that was originally run on network television: a rerun.






18. The means of delivering a specific media content.






19. Online magazine.






20. Music custom selected by a disc jockey.






21. Ownership of different media companies concentrated in fewer fewer hands.






22. The delivery of radio over the internet directly to individual listeners.






23. Early weekly British Publication that carried ads.






24. Rating technology.






25. Attractive - artful business cards use by early British people to promote themselves.






26. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






27. Audience for specific media content becoming smaller and increasingly homogeneous.






28. Percentage of a markers total population that is reached by a piece of broadcast programming.






29. The illegal recording and sale of copyrighted material.






30. Aiming media content or consumer products at smaller - more specific audience.






31. 1 second commercials between songs on the radio.






32. Relaxation of ownership and other rules for radio and television.






33. Media's content and grammar. Style and ability.






34. Creating space for creative artists.






35. Film making using high tech cameras and digital filming.






36. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






37. The ability to comprehand mass communication.






38. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






39. Sale of radio or television content to stations on a market-by-market basis.






40. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






41. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






42. The cumulative audience - pepole who listen every 5 minutes.






43. Ads to correct deceptive advertising.






44. Free - alternative weeklies with a local and partical orientation.






45. Movies produced with full intention of providing several sequels.






46. Freely downloaded software.






47. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






48. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






49. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






50. Connecting multiple sets of single location or building to a single - master antenna.