Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content or consumer products at smaller - more specific audience.






2. Connecting multiple sets of single location or building to a single - master antenna.






3. Early weekly British Publication that carried ads.






4. Granting equal carriage over phone and cable lines.






5. A telecommunication company required to carry messages.






6. Movies produced with full intention of providing several sequels.






7. Brief video episodes of television on mobile screens.






8. Outmoded name for early cable television.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. Attractive - artful business cards use by early British people to promote themselves.






11. The increase in ownership or media outlet.






12. The ability to comprehand mass communication.






13. Free - alternative weeklies with a local and partical orientation.






14. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






15. Aiming media content at smaller - homogenous audience.






16. Tying two seperate but related shots in such a way that take new meaning.






17. Online messages akin to billboards.






18. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






19. Commuter Papers - Free dailies designed for young commuters.






20. The illegal recording and sale of copyrighted material.






21. How many people listening every 15 minutes.






22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






23. A broadcasting station that aligns itself with a network.






24. Recreation on television news of some event that is believed to have happened of which could have happened.






25. Aiming broadcasting at a smaller audience.






26. When local affiliates carry a network's program.






27. Ownership of different media companies concentrated in fewer fewer hands.






28. Process of creating shared meaning between the mass and audience.






29. Recording of one artists music by another.






30. Involves the sale of a program that was originally run on network television: a rerun.






31. In record retailing - albums more than 3 years old.






32. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






33. The erosions of traditional distinctive style elements.






34. People considered to be representatives of the target market - review a number of approaches to the campaign.






35. Online magazine.






36. Relaxation of ownership and other rules for radio and television.






37. Placing ads in public places such as store floors - at gas pumps - in bathroom.






38. Software that gets direct downloads by passing servers.






39. Creating space for creative artists.






40. 1 second commercials between songs on the radio.






41. Movies that can be described in one line.






42. Recording and downloading of audio files stored on servers.






43. Ads to correct deceptive advertising.






44. Suburban or regional versions of metropolitan newspaper.






45. File compression software that permits streaming of digital audio and video data.






46. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






47. Film making using high tech cameras and digital filming.






48. The delivery of radio over the internet directly to individual listeners.






49. A style of media with a distinctive style.






50. Lumiere brothers device that both photographed and projected action.