Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brief video episodes of television on mobile screens.






2. The delivery of radio over the internet directly to individual listeners.






3. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






4. The increase in ownership or media outlet.






5. File compression software that permits streaming of digital audio and video data.






6. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






7. A consumer magazine published by a retail business for readers with similar interests.






8. Movies that can be described in one line.






9. The erosions of traditional distinctive style elements.






10. Freely downloaded software.






11. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






12. In record retailing - albums more than 3 years old.






13. Recording and downloading of audio files stored on servers.






14. Audience for specific media content becoming smaller and increasingly homogeneous.






15. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






16. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






17. Lumiere brothers device that both photographed and projected action.






18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






19. Early weekly British Publication that carried ads.






20. The number of issues of a magazine or newspaper that are sold.






21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






22. Online billboards placed on the side of the webpage.






23. Recording of one artists music by another.






24. Percentage of a markers total population that is reached by a piece of broadcast programming.






25. A style of media with a distinctive style.






26. The means of delivering a specific media content.






27. Granting equal carriage over phone and cable lines.






28. Aiming media content at smaller - homogenous audience.






29. Placement of commercials on various online sites.






30. Sponsor-financing of movies to advance a manufactures product.






31. Measuring the effectiveness of advertising messages by showing them to consumers.






32. Ads showing up in nontraditional settings.






33. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






34. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






35. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






36. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






37. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






38. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






39. Aiming media content or consumer products at smaller - more specific audience.






40. Identifying and granting ownership of a given piece of expression to protect the creators interest.






41. Outmoded name for early cable television.






42. Advertising that the consumer actively accepts.






43. Software that gets direct downloads by passing servers.






44. The culture that seems to hold sway with the majority of people.






45. A broadcasting station that aligns itself with a network.






46. The illegal recording and sale of copyrighted material.






47. The ability to comprehand mass communication.






48. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






49. Weekly free pages with local events.






50. People considered to be representatives of the target market - review a number of approaches to the campaign.