Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When local affiliates carry a network's program.






2. Aiming media content at smaller - homogenous audience.






3. Online billboards placed on the side of the webpage.






4. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






5. A consumer magazine published by a retail business for readers with similar interests.






6. Recording of one artists music by another.






7. Online magazine.






8. Measuring the effectiveness of advertising messages by showing them to consumers.






9. Placing ads in public places such as store floors - at gas pumps - in bathroom.






10. The first film production companies.






11. Demand by a advertiser to review an article with the threat of being pulled out - if not.






12. Early weekly British Publication that carried ads.






13. Free - alternative weeklies with a local and partical orientation.






14. A style of media with a distinctive style.






15. Placement of commercials on various online sites.






16. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






17. Relaxation of ownership and other rules for radio and television.






18. A broadcasting station that aligns itself with a network.






19. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






20. How many people listening every 15 minutes.






21. Freely downloaded software.






22. Granting equal carriage over phone and cable lines.






23. File compression software that permits streaming of digital audio and video data.






24. 1 second commercials between songs on the radio.






25. Lumiere brothers device that both photographed and projected action.






26. Recreation on television news of some event that is believed to have happened of which could have happened.






27. The erosions of traditional distinctive style elements.






28. Rating technology.






29. Advertising that the consumer actively accepts.






30. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






31. Involves the sale of a program that was originally run on network television: a rerun.






32. The simultaneous downloading and accessing of digital audio or video data.






33. Sale of radio or television content to stations on a market-by-market basis.






34. Aiming media content or consumer products at smaller - more specific audience.






35. The number of issues of a magazine or newspaper that are sold.






36. The ability to comprehand mass communication.






37. Media mainly used in computer networks such as the Internet.






38. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






39. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






40. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






41. The illegal recording and sale of copyrighted material.






42. Movies produced primarily for initial exhibition on theater screens.






43. Movies produced with full intention of providing several sequels.






44. Creating space for creative artists.






45. The cumulative audience - pepole who listen every 5 minutes.






46. Software that gets direct downloads by passing servers.






47. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






48. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






49. A telecommunication company required to carry messages.






50. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.