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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






2. Placing ads in public places such as store floors - at gas pumps - in bathroom.






3. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






4. Creating space for creative artists.






5. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






6. Media mainly used in computer networks such as the Internet.






7. Process of creating shared meaning between the mass and audience.






8. Film making using high tech cameras and digital filming.






9. Aiming media content or consumer products at smaller - more specific audience.






10. Movies that can be described in one line.






11. Ownership of different media companies concentrated in fewer fewer hands.






12. Media's content and grammar. Style and ability.






13. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






14. The means of delivering a specific media content.






15. The number of issues of a magazine or newspaper that are sold.






16. Online magazine.






17. Placement of commercials on various online sites.






18. Early weekly British Publication that carried ads.






19. Music custom selected by a disc jockey.






20. A style of media with a distinctive style.






21. Total sale of broadcast airtime.






22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






23. Rating technology.






24. Movies produced primarily for initial exhibition on theater screens.






25. Ads to correct deceptive advertising.






26. A broadcasting station that aligns itself with a network.






27. Freely downloaded software.






28. The ability to comprehand mass communication.






29. Recording and downloading of audio files stored on servers.






30. The erosions of traditional distinctive style elements.






31. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






32. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






33. Demand by a advertiser to review an article with the threat of being pulled out - if not.






34. 1 second commercials between songs on the radio.






35. The delivery of radio over the internet directly to individual listeners.






36. Recording of one artists music by another.






37. Suburban or regional versions of metropolitan newspaper.






38. The simultaneous downloading and accessing of digital audio or video data.






39. The culture that seems to hold sway with the majority of people.






40. Involves the sale of a program that was originally run on network television: a rerun.






41. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






42. Relaxation of ownership and other rules for radio and television.






43. Audience for specific media content becoming smaller and increasingly homogeneous.






44. How many people listening every 15 minutes.






45. The cumulative audience - pepole who listen every 5 minutes.






46. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






47. Software that gets direct downloads by passing servers.






48. File compression software that permits streaming of digital audio and video data.






49. Granting equal carriage over phone and cable lines.






50. In record retailing - albums more than 3 years old.







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Can you answer 50 questions in 15 minutes?


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