Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of issues of a magazine or newspaper that are sold.






2. Ads to correct deceptive advertising.






3. Identifying and granting ownership of a given piece of expression to protect the creators interest.






4. Brief video episodes of television on mobile screens.






5. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






6. Movies that can be described in one line.






7. Rating technology.






8. Music custom selected by a disc jockey.






9. Online messages akin to billboards.






10. People considered to be representatives of the target market - review a number of approaches to the campaign.






11. The culture that seems to hold sway with the majority of people.






12. Measuring the effectiveness of advertising messages by showing them to consumers.






13. Granting equal carriage over phone and cable lines.






14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






15. Sale of radio or television content to stations on a market-by-market basis.






16. Tying two seperate but related shots in such a way that take new meaning.






17. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






18. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






19. Aiming media content or consumer products at smaller - more specific audience.






20. Attractive - artful business cards use by early British people to promote themselves.






21. A telecommunication company required to carry messages.






22. 1962 Law Requiring all TV sets import to manufacture in the U.S.






23. Percentage of a markers total population that is reached by a piece of broadcast programming.






24. Demand by a advertiser to review an article with the threat of being pulled out - if not.






25. Connecting multiple sets of single location or building to a single - master antenna.






26. The delivery of radio over the internet directly to individual listeners.






27. Involves the sale of a program that was originally run on network television: a rerun.






28. Aiming media content at smaller - homogenous audience.






29. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






30. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






31. File compression software that permits streaming of digital audio and video data.






32. Freely downloaded software.






33. Outmoded name for early cable television.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






36. The means of delivering a specific media content.






37. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






38. A medium that carries messages to other people.






39. Commuter Papers - Free dailies designed for young commuters.






40. Media mainly used in computer networks such as the Internet.






41. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






42. Movies produced with full intention of providing several sequels.






43. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






44. Ownership of different media companies concentrated in fewer fewer hands.






45. Ads showing up in nontraditional settings.






46. Creating space for creative artists.






47. Sponsor-financing of movies to advance a manufactures product.






48. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






49. Aiming broadcasting at a smaller audience.






50. Placing ads in public places such as store floors - at gas pumps - in bathroom.