Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Demand by a advertiser to review an article with the threat of being pulled out - if not.






2. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






3. File compression software that permits streaming of digital audio and video data.






4. Online magazine.






5. Placing ads in public places such as store floors - at gas pumps - in bathroom.






6. The cumulative audience - pepole who listen every 5 minutes.






7. Media's content and grammar. Style and ability.






8. Recording of one artists music by another.






9. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






10. Aiming media content at smaller - homogenous audience.






11. Music custom selected by a disc jockey.






12. Weekly free pages with local events.






13. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






14. The means of delivering a specific media content.






15. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






16. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






17. 1962 Law Requiring all TV sets import to manufacture in the U.S.






18. Brief video episodes of television on mobile screens.






19. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






20. Film making using high tech cameras and digital filming.






21. Total sale of broadcast airtime.






22. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






23. The increase in ownership or media outlet.






24. Commuter Papers - Free dailies designed for young commuters.






25. People considered to be representatives of the target market - review a number of approaches to the campaign.






26. Creating space for creative artists.






27. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






28. Granting equal carriage over phone and cable lines.






29. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






30. Involves the sale of a program that was originally run on network television: a rerun.






31. Attractive - artful business cards use by early British people to promote themselves.






32. The delivery of radio over the internet directly to individual listeners.






33. Online messages akin to billboards.






34. Aiming broadcasting at a smaller audience.






35. The illegal recording and sale of copyrighted material.






36. Free - alternative weeklies with a local and partical orientation.






37. Recording and downloading of audio files stored on servers.






38. Media mainly used in computer networks such as the Internet.






39. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






40. Outmoded name for early cable television.






41. The erosions of traditional distinctive style elements.






42. The culture that seems to hold sway with the majority of people.






43. Sponsor-financing of movies to advance a manufactures product.






44. In record retailing - albums more than 3 years old.






45. A telecommunication company required to carry messages.






46. Connecting multiple sets of single location or building to a single - master antenna.






47. Rating technology.






48. Movies produced with full intention of providing several sequels.






49. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






50. A broadcasting station that aligns itself with a network.