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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Culture
Convergence
Concentration on Ownership
2. When local affiliates carry a network's program.
MATV
Clear time
Niche Marketing
Convergence
3. Online billboards placed on the side of the webpage.
Podcast
Skyscrapers
Ethnic Press
Forced Exposure
4. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Catalogue Albums
Common Carrier
Cume
Controlled Circulation
5. Media mainly used in computer networks such as the Internet.
CATV
Network
Billings
Conglomeration
6. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Streaming
Alternative Press
Demographic Segmentation
Media Literacy
7. The culture that seems to hold sway with the majority of people.
Mass Medium
Dominate Culture / Mainstream
Open Source Software
Unique Selling Proposition
8. Online messages akin to billboards.
Blinks
Playlist
Banners
Ad-Pull Policy
9. Total sale of broadcast airtime.
Unique Selling Proposition
Billings
Network
Puffets
10. Involves the sale of a program that was originally run on network television: a rerun.
Rating
Network
Playlist
Off-network
11. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Banners
Podcast
News Stage
VALS
12. Ads showing up in nontraditional settings.
Unique Selling Proposition
Copyright
Permission Marketing
360 Marketing
13. People considered to be representatives of the target market - review a number of approaches to the campaign.
Corporate Independent Studios
Ambient Advertising
Cume
Consumer Juries
14. 1 second commercials between songs on the radio.
Cinematography
Contextual Advertising
Ethnic Press
Blinks
15. The increase in ownership or media outlet.
Feature Syndicates
Conglomeration
Advertorial
Shopbills
16. A medium that carries messages to other people.
Cinematography
Branding Films
Mass Medium
Feature Syndicates
17. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Production Values
Unique Selling Proposition
Narrow Casting
Ad-Pull Policy
18. Movies produced with full intention of providing several sequels.
MATV
Concentration on Ownership
Copy Testing
Franchise Films
19. Rating technology.
Web Radio
Cyber Advertising
Media Literacy
Personal Peoplemeter
20. The delivery of radio over the internet directly to individual listeners.
Shopbills
Engagement
Web Radio
Concept Films
21. The number of issues of a magazine or newspaper that are sold.
Factory Studios
Circulation
Demographic Segmentation
Ad-Pull Policy
22. Measuring the effectiveness of advertising messages by showing them to consumers.
MATV
Ambient Advertising
News Stage
Copy Testing
23. Brief video episodes of television on mobile screens.
Podcast
Engagement
Theatrical Films
Mobisodes
24. A style of media with a distinctive style.
Unique Selling Proposition
Zarred Editions
All Channel Legislation
Genre
25. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Factory Studios
Ethnic Press
Dominate Culture / Mainstream
Mass Communication
26. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Average Quarter-Hour
Commuter Papers
Vertical Integration
P2P (Peer to peer)
27. Aiming media content at smaller - homogenous audience.
MP3
Average Quarter-Hour
Factory Studios
Niche Marketing
28. A telecommunication company required to carry messages.
Common Carrier
Newsbooks
Open Source Software
Concentration on Ownership
29. Media's content and grammar. Style and ability.
Audience Fragmentation
Webzine
Production Values
Concentration on Ownership
30. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Concentration on Ownership
Sweeps Period
Network
31. Movies that can be described in one line.
Concept Films
Rating
Consumer Juries
Cume
32. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Narrow Casting
Conglomeration
Digital Recording
Corporate Independent Studios
33. Aiming media content or consumer products at smaller - more specific audience.
Catalogue Albums
Targeting
Corporate Independent Studios
Cume
34. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Cyber Advertising
Media Literacy
Web Radio
35. The first film production companies.
Skyscrapers
Factory Studios
Genre
Ad-Pull Policy
36. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Platform
Microcinema
Corporate Independent Studios
Ambient Advertising
37. A consumer magazine published by a retail business for readers with similar interests.
Puffets
Personal Peoplemeter
Brand Magazine
Corrective Advertising
38. Film making using high tech cameras and digital filming.
P2P (Peer to peer)
Microcinema
Concept Films
Cinematography
39. Early weekly British Publication that carried ads.
Catalogue Albums
Genre
Corrective Advertising
Newsbooks
40. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Circulation
Microcinema
Personal Peoplemeter
41. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
All Channel Legislation
MP3
Consumer Culture
Ethnic Press
42. Granting equal carriage over phone and cable lines.
Network Neutrality
Cinematography
Audience Fragmentation
Alternative Press
43. Process of creating shared meaning between the mass and audience.
Concentration on Ownership
Common Carrier
Banners
Mass Communication
44. Placement of commercials on various online sites.
Cyber Advertising
Consumer Culture
Controlled Circulation
Average Quarter-Hour
45. Percentage of a markers total population that is reached by a piece of broadcast programming.
Newsbooks
Rating
Psychographic Segmentation
Open Source Software
46. Recording of one artists music by another.
Cover
Unique Selling Proposition
Affiliates
Catalogue Albums
47. Music custom selected by a disc jockey.
Playlist
Consumer Culture
Cover
Vast Wasteland
48. The cumulative audience - pepole who listen every 5 minutes.
Genre
Cume
Personal Peoplemeter
Digital Recording
49. Connecting multiple sets of single location or building to a single - master antenna.
Convergence
Cume
Network (broadcasting)
MATV
50. Online magazine.
Webzine
P2P (Peer to peer)
Consumer Culture
Mass Medium