SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Rating
Network (broadcasting)
Dissident Press
2. A style of media with a distinctive style.
Genre
Theatrical Films
Syndication
Contextual Advertising
3. Granting equal carriage over phone and cable lines.
Common Carrier
Puffets
MP3
Network Neutrality
4. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
MP3
Rating
Franchise Films
5. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Cyber Advertising
Advertorial
Franchise Films
Controlled Circulation
6. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Zarred Editions
Corporate Independent Studios
MP3
Sweeps Period
7. The means of delivering a specific media content.
Zarred Editions
Web Radio
Platform
Piracy
8. Movies produced with full intention of providing several sequels.
Catalogue Albums
Franchise Films
Common Carrier
Feature Syndicates
9. Relaxation of ownership and other rules for radio and television.
Genre
Web Radio
Off-network
Derequlation
10. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Feature Syndicates
Alternative Press
Consumer Culture
Copyright
11. Ads showing up in nontraditional settings.
360 Marketing
MATV
Vast Wasteland
Piracy
12. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
P2P (Peer to peer)
Cover
Network (broadcasting)
Narrow Casting
13. The first film production companies.
Common Carrier
Factory Studios
Open Source Software
Mass Medium
14. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Average Quarter-Hour
Microcinema
Common Carrier
15. Aiming broadcasting at a smaller audience.
Cover
Demographic Segmentation
Narrow Casting
Mass Medium
16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
P2P (Peer to peer)
Shopbills
Billings
17. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Audience Fragmentation
Puffets
P2P (Peer to peer)
Montage
18. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Derequlation
Copyright
Corporate Independent Studios
Feature Syndicates
19. The delivery of radio over the internet directly to individual listeners.
Feature Syndicates
Web Radio
Catalogue Albums
Engagement
20. Lumiere brothers device that both photographed and projected action.
Convergence
Rating
Cinematography
Cume
21. Media's content and grammar. Style and ability.
Consumer Juries
Production Values
Niche Marketing
Off-network
22. Movies that can be described in one line.
Permission Marketing
Concept Films
Clear time
Streaming
23. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Vast Wasteland
Forced Exposure
Conglomeration
Ambient Advertising
24. A consumer magazine published by a retail business for readers with similar interests.
Contextual Advertising
Montage
Conglomeration
Brand Magazine
25. Freely downloaded software.
Montage
Controlled Circulation
Blockbuster Mentality
Open Source Software
26. Suburban or regional versions of metropolitan newspaper.
Consumer Juries
Zarred Editions
Conglomeration
Open Source Software
27. Aiming media content or consumer products at smaller - more specific audience.
Web Radio
Network
Targeting
Vertical Integration
28. Connecting multiple sets of single location or building to a single - master antenna.
Concept Films
MATV
Mass Communication
360 Marketing
29. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Media Literacy
Web Radio
Copy Testing
30. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Newsbooks
Unique Selling Proposition
Affiliates
31. A telecommunication company required to carry messages.
Average Quarter-Hour
Mobisodes
Common Carrier
Mass Medium
32. The simultaneous downloading and accessing of digital audio or video data.
Media Literacy
Streaming
Narrow Casting
MATV
33. A medium that carries messages to other people.
Catalogue Albums
Alternative Press
Mass Medium
Theatrical Films
34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Cume
Unique Selling Proposition
Zarred Editions
360 Marketing
35. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
P2P (Peer to peer)
Sweeps Period
Contextual Advertising
Network
36. Aiming media content at smaller - homogenous audience.
Microcinema
Permission Marketing
Corporate Independent Studios
Niche Marketing
37. Brief video episodes of television on mobile screens.
Cover
Mobisodes
Conglomeration
Audience Fragmentation
38. Film making using high tech cameras and digital filming.
Ad-Pull Policy
Microcinema
Network
Concept Films
39. Recording of one artists music by another.
Cover
Sweeps Period
Webzine
Billings
40. Measuring the effectiveness of advertising messages by showing them to consumers.
Franchise Films
Forced Exposure
Convergence
Copy Testing
41. Ownership of different media companies concentrated in fewer fewer hands.
Affiliates
Concentration on Ownership
Narrow Casting
Average Quarter-Hour
42. Software that gets direct downloads by passing servers.
Network (broadcasting)
P2P (Peer to peer)
VALS
All Channel Legislation
43. The illegal recording and sale of copyrighted material.
Circulation
Affiliates
Forced Exposure
Piracy
44. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Contextual Advertising
Controlled Circulation
VALS
Franchise Films
45. Attractive - artful business cards use by early British people to promote themselves.
MP3
Shopbills
Derequlation
Open Source Software
46. Percentage of a markers total population that is reached by a piece of broadcast programming.
Cyber Advertising
Rating
Webzine
Concept Films
47. Music custom selected by a disc jockey.
Billings
Playlist
Catalogue Albums
Platform
48. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ad-Pull Policy
Ambient Advertising
Shopbills
Network Neutrality
49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Copy Testing
Skyscrapers
Culture
Factory Studios
50. Outmoded name for early cable television.
Cyber Advertising
CATV
Psychographic Segmentation
Copyright