Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies that can be described in one line.






2. Movies produced primarily for initial exhibition on theater screens.






3. A broadcasting station that aligns itself with a network.






4. Early weekly British Publication that carried ads.






5. Lumiere brothers device that both photographed and projected action.






6. Placement of commercials on various online sites.






7. The means of delivering a specific media content.






8. Recreation on television news of some event that is believed to have happened of which could have happened.






9. Ads showing up in nontraditional settings.






10. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






11. How many people listening every 15 minutes.






12. Advertising that the consumer actively accepts.






13. A medium that carries messages to other people.






14. 1 second commercials between songs on the radio.






15. Sponsor-financing of movies to advance a manufactures product.






16. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






17. The simultaneous downloading and accessing of digital audio or video data.






18. The illegal recording and sale of copyrighted material.






19. Percentage of a markers total population that is reached by a piece of broadcast programming.






20. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






22. Audience for specific media content becoming smaller and increasingly homogeneous.






23. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






24. Outmoded name for early cable television.






25. Aiming media content at smaller - homogenous audience.






26. In record retailing - albums more than 3 years old.






27. Film making using high tech cameras and digital filming.






28. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






29. Granting equal carriage over phone and cable lines.






30. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






31. Sale of radio or television content to stations on a market-by-market basis.






32. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






33. Online messages akin to billboards.






34. The first film production companies.






35. File compression software that permits streaming of digital audio and video data.






36. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






37. The erosions of traditional distinctive style elements.






38. Identifying and granting ownership of a given piece of expression to protect the creators interest.






39. A style of media with a distinctive style.






40. The delivery of radio over the internet directly to individual listeners.






41. Online magazine.






42. Weekly free pages with local events.






43. Aiming media content or consumer products at smaller - more specific audience.






44. Process of creating shared meaning between the mass and audience.






45. People considered to be representatives of the target market - review a number of approaches to the campaign.






46. Connecting multiple sets of single location or building to a single - master antenna.






47. Online billboards placed on the side of the webpage.






48. Freely downloaded software.






49. Software that gets direct downloads by passing servers.






50. Media mainly used in computer networks such as the Internet.