Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.






2. Demand by a advertiser to review an article with the threat of being pulled out - if not.






3. Creating space for creative artists.






4. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






5. Attractive - artful business cards use by early British people to promote themselves.






6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






7. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






8. Movies produced with full intention of providing several sequels.






9. Granting equal carriage over phone and cable lines.






10. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






11. Weekly free pages with local events.






12. 1962 Law Requiring all TV sets import to manufacture in the U.S.






13. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






14. Media's content and grammar. Style and ability.






15. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






16. Music custom selected by a disc jockey.






17. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






18. Commuter Papers - Free dailies designed for young commuters.






19. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






20. File compression software that permits streaming of digital audio and video data.






21. Ownership of different media companies concentrated in fewer fewer hands.






22. Brief video episodes of television on mobile screens.






23. The cumulative audience - pepole who listen every 5 minutes.






24. Process of creating shared meaning between the mass and audience.






25. Identifying and granting ownership of a given piece of expression to protect the creators interest.






26. Advertising that the consumer actively accepts.






27. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






28. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






29. Connecting multiple sets of single location or building to a single - master antenna.






30. Placing ads in public places such as store floors - at gas pumps - in bathroom.






31. How many people listening every 15 minutes.






32. A broadcasting station that aligns itself with a network.






33. The increase in ownership or media outlet.






34. Free - alternative weeklies with a local and partical orientation.






35. Film making using high tech cameras and digital filming.






36. Measuring the effectiveness of advertising messages by showing them to consumers.






37. Online messages akin to billboards.






38. Involves the sale of a program that was originally run on network television: a rerun.






39. Suburban or regional versions of metropolitan newspaper.






40. People considered to be representatives of the target market - review a number of approaches to the campaign.






41. Relaxation of ownership and other rules for radio and television.






42. Placement of commercials on various online sites.






43. Online billboards placed on the side of the webpage.






44. A telecommunication company required to carry messages.






45. In record retailing - albums more than 3 years old.






46. A style of media with a distinctive style.






47. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






48. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






49. Sponsor-financing of movies to advance a manufactures product.






50. A medium that carries messages to other people.