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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Cinematography
Advertorial
Production Values
Forced Exposure
2. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Ethnic Press
Advertorial
Cume
3. Advertising that the consumer actively accepts.
Clear time
Montage
Permission Marketing
Genre
4. Weekly free pages with local events.
Franchise Films
Sweeps Period
Alternative Press
Vast Wasteland
5. Online billboards placed on the side of the webpage.
Advertorial
Skyscrapers
Production Values
Newsbooks
6. Ownership of different media companies concentrated in fewer fewer hands.
Psychographic Segmentation
Concentration on Ownership
Circulation
Zarred Editions
7. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Circulation
Mass Communication
Contextual Advertising
Conglomeration
8. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Genre
Commuter Papers
Concentration on Ownership
Culture
9. Software that gets direct downloads by passing servers.
Narrow Casting
MATV
Concentration on Ownership
P2P (Peer to peer)
10. Early weekly British Publication that carried ads.
Mass Medium
Engagement
Newsbooks
Blinks
11. Rating technology.
Digital Recording
Copyright
Alternative Press
Personal Peoplemeter
12. A consumer magazine published by a retail business for readers with similar interests.
All Channel Legislation
Brand Magazine
Culture
Rating
13. Free - alternative weeklies with a local and partical orientation.
Culture
Psychographic Segmentation
Mass Medium
Dissident Press
14. How many people listening every 15 minutes.
Average Quarter-Hour
Circulation
Culture
Psychographic Segmentation
15. The cumulative audience - pepole who listen every 5 minutes.
Common Carrier
360 Marketing
Cume
Conglomeration
16. Sponsor-financing of movies to advance a manufactures product.
Branding Films
All Channel Legislation
Newsbooks
Targeting
17. Movies that can be described in one line.
Rating
Contextual Advertising
Concept Films
Alternative Press
18. Measuring the effectiveness of advertising messages by showing them to consumers.
Feature Syndicates
Podcast
Permission Marketing
Copy Testing
19. Total sale of broadcast airtime.
All Channel Legislation
Network (broadcasting)
Billings
Feature Syndicates
20. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Common Carrier
Permission Marketing
Personal Peoplemeter
21. The erosions of traditional distinctive style elements.
Franchise Films
Engagement
Network Neutrality
Convergence
22. Granting equal carriage over phone and cable lines.
Derequlation
Open Source Software
Network Neutrality
Feature Syndicates
23. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Off-network
Advertorial
Copyright
Dissident Press
24. Placement of commercials on various online sites.
Dissident Press
Mobisodes
Cyber Advertising
Concept Films
25. Media mainly used in computer networks such as the Internet.
Conglomeration
Network
Advertorial
Montage
26. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Factory Studios
Podcast
Theatrical Films
Vast Wasteland
27. Tying two seperate but related shots in such a way that take new meaning.
Montage
Piracy
Platform
Webzine
28. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Network
Demographic Segmentation
Mobisodes
Rating
29. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
VALS
Copy Testing
Niche Marketing
30. Online messages akin to billboards.
Banners
Copy Testing
Blockbuster Mentality
Corporate Independent Studios
31. Aiming media content or consumer products at smaller - more specific audience.
Cinematography
Targeting
Cyber Advertising
Circulation
32. Aiming media content at smaller - homogenous audience.
Playlist
Consumer Juries
MATV
Niche Marketing
33. When local affiliates carry a network's program.
Theatrical Films
Network
Cyber Advertising
Clear time
34. The means of delivering a specific media content.
Cume
Cinematography
Platform
Derequlation
35. The simultaneous downloading and accessing of digital audio or video data.
MP3
Production Values
Personal Peoplemeter
Streaming
36. Ads showing up in nontraditional settings.
News Stage
Media Literacy
360 Marketing
Mass Medium
37. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Corrective Advertising
Production Values
Mobisodes
38. Audience for specific media content becoming smaller and increasingly homogeneous.
Culture
Corporate Independent Studios
Audience Fragmentation
Engagement
39. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Media Literacy
Network (broadcasting)
Engagement
40. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Ambient Advertising
Forced Exposure
Vertical Integration
Copyright
41. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Playlist
Consumer Culture
Network
All Channel Legislation
42. 1 second commercials between songs on the radio.
Commuter Papers
Blockbuster Mentality
Blinks
Digital Recording
43. Brief video episodes of television on mobile screens.
Advertorial
Playlist
Syndication
Mobisodes
44. Freely downloaded software.
Open Source Software
Banners
Copyright
360 Marketing
45. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
News Stage
Branding Films
Montage
46. Online magazine.
Clear time
Controlled Circulation
Webzine
Catalogue Albums
47. The increase in ownership or media outlet.
Cover
Convergence
Blockbuster Mentality
Conglomeration
48. Aiming broadcasting at a smaller audience.
Narrow Casting
Controlled Circulation
Concept Films
Franchise Films
49. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Mass Medium
Skyscrapers
MATV
50. Ads to correct deceptive advertising.
Corrective Advertising
Newsbooks
Media Literacy
Rating