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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording of one artists music by another.
Streaming
Cover
Blockbuster Mentality
Podcast
2. A telecommunication company required to carry messages.
Common Carrier
Consumer Culture
Commuter Papers
Digital Recording
3. 1 second commercials between songs on the radio.
Blinks
Playlist
Banners
Average Quarter-Hour
4. Sponsor-financing of movies to advance a manufactures product.
Production Values
Platform
Genre
Branding Films
5. Total sale of broadcast airtime.
Microcinema
Podcast
Cyber Advertising
Billings
6. The culture that seems to hold sway with the majority of people.
Mass Communication
Copy Testing
Controlled Circulation
Dominate Culture / Mainstream
7. The simultaneous downloading and accessing of digital audio or video data.
Vertical Integration
Psychographic Segmentation
Streaming
Affiliates
8. The illegal recording and sale of copyrighted material.
Psychographic Segmentation
Culture
Piracy
Factory Studios
9. Freely downloaded software.
Engagement
Commuter Papers
Open Source Software
Zarred Editions
10. Movies that can be described in one line.
Open Source Software
Concept Films
Unique Selling Proposition
Genre
11. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Circulation
Consumer Juries
Cume
12. Aiming broadcasting at a smaller audience.
Demographic Segmentation
Narrow Casting
Corrective Advertising
Copy Testing
13. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Ad-Pull Policy
Webzine
Copyright
Cume
14. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Feature Syndicates
Niche Marketing
Corporate Independent Studios
15. A consumer magazine published by a retail business for readers with similar interests.
Ethnic Press
Affiliates
Brand Magazine
Permission Marketing
16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Off-network
Advertorial
Feature Syndicates
17. Lumiere brothers device that both photographed and projected action.
Cinematography
Skyscrapers
Feature Syndicates
All Channel Legislation
18. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Webzine
Culture
Copy Testing
19. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Franchise Films
Psychographic Segmentation
Webzine
Average Quarter-Hour
20. Brief video episodes of television on mobile screens.
Podcast
Mobisodes
Digital Recording
Corporate Independent Studios
21. Connecting multiple sets of single location or building to a single - master antenna.
Feature Syndicates
MATV
Affiliates
Sweeps Period
22. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Skyscrapers
Mobisodes
Feature Syndicates
Ethnic Press
23. Advertising that the consumer actively accepts.
Skyscrapers
Permission Marketing
Network Neutrality
Conglomeration
24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Newsbooks
Consumer Culture
Average Quarter-Hour
Ethnic Press
25. Online messages akin to billboards.
Average Quarter-Hour
Banners
Rating
Dominate Culture / Mainstream
26. The delivery of radio over the internet directly to individual listeners.
Rating
Web Radio
Vertical Integration
Open Source Software
27. The number of issues of a magazine or newspaper that are sold.
Concept Films
Mass Medium
Niche Marketing
Circulation
28. Sale of radio or television content to stations on a market-by-market basis.
Dissident Press
Targeting
Streaming
Syndication
29. Audience for specific media content becoming smaller and increasingly homogeneous.
Concentration on Ownership
Demographic Segmentation
Audience Fragmentation
Piracy
30. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Zarred Editions
Billings
Skyscrapers
31. Online magazine.
Webzine
Mass Communication
Playlist
Concept Films
32. Free - alternative weeklies with a local and partical orientation.
Microcinema
Dissident Press
All Channel Legislation
Web Radio
33. Attractive - artful business cards use by early British people to promote themselves.
All Channel Legislation
Shopbills
Dissident Press
Puffets
34. Commuter Papers - Free dailies designed for young commuters.
Conglomeration
Syndication
Alternative Press
Commuter Papers
35. Tying two seperate but related shots in such a way that take new meaning.
CATV
Montage
Syndication
Affiliates
36. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Feature Syndicates
Billings
Concentration on Ownership
Demographic Segmentation
37. The first film production companies.
Webzine
MP3
Factory Studios
Vast Wasteland
38. Movies produced primarily for initial exhibition on theater screens.
Newsbooks
Unique Selling Proposition
Dominate Culture / Mainstream
Theatrical Films
39. Ownership of different media companies concentrated in fewer fewer hands.
Mass Medium
Psychographic Segmentation
Controlled Circulation
Concentration on Ownership
40. Suburban or regional versions of metropolitan newspaper.
Syndication
Shopbills
Zarred Editions
Circulation
41. Media's content and grammar. Style and ability.
CATV
P2P (Peer to peer)
Production Values
Permission Marketing
42. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Media Literacy
Vast Wasteland
Digital Recording
43. Film making using high tech cameras and digital filming.
Streaming
Microcinema
Montage
Blockbuster Mentality
44. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
360 Marketing
MATV
Vast Wasteland
Genre
45. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Narrow Casting
Personal Peoplemeter
Alternative Press
46. Involves the sale of a program that was originally run on network television: a rerun.
Blockbuster Mentality
Narrow Casting
Average Quarter-Hour
Off-network
47. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Audience Fragmentation
Playlist
Copy Testing
All Channel Legislation
48. Demand by a advertiser to review an article with the threat of being pulled out - if not.
All Channel Legislation
Ad-Pull Policy
Copyright
Cyber Advertising
49. The increase in ownership or media outlet.
Conglomeration
Niche Marketing
All Channel Legislation
Webzine
50. Rating technology.
Personal Peoplemeter
Mass Medium
Mobisodes
Webzine