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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1 second commercials between songs on the radio.






2. Sponsor-financing of movies to advance a manufactures product.






3. The means of delivering a specific media content.






4. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






5. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






6. The cumulative audience - pepole who listen every 5 minutes.






7. Measuring the effectiveness of advertising messages by showing them to consumers.






8. In record retailing - albums more than 3 years old.






9. The ability to comprehand mass communication.






10. Movies produced primarily for initial exhibition on theater screens.






11. Recording and downloading of audio files stored on servers.






12. The culture that seems to hold sway with the majority of people.






13. Aiming media content or consumer products at smaller - more specific audience.






14. Commuter Papers - Free dailies designed for young commuters.






15. A style of media with a distinctive style.






16. Free - alternative weeklies with a local and partical orientation.






17. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






18. Placing ads in public places such as store floors - at gas pumps - in bathroom.






19. Creating space for creative artists.






20. Recording of one artists music by another.






21. Process of creating shared meaning between the mass and audience.






22. A telecommunication company required to carry messages.






23. Tying two seperate but related shots in such a way that take new meaning.






24. Online magazine.






25. Relaxation of ownership and other rules for radio and television.






26. A medium that carries messages to other people.






27. Media mainly used in computer networks such as the Internet.






28. File compression software that permits streaming of digital audio and video data.






29. Media's content and grammar. Style and ability.






30. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






31. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






32. The erosions of traditional distinctive style elements.






33. Aiming media content at smaller - homogenous audience.






34. How many people listening every 15 minutes.






35. Outmoded name for early cable television.






36. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






37. Recreation on television news of some event that is believed to have happened of which could have happened.






38. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






39. The first film production companies.






40. Ownership of different media companies concentrated in fewer fewer hands.






41. The number of issues of a magazine or newspaper that are sold.






42. Early weekly British Publication that carried ads.






43. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






44. Identifying and granting ownership of a given piece of expression to protect the creators interest.






45. The simultaneous downloading and accessing of digital audio or video data.






46. Aiming broadcasting at a smaller audience.






47. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






48. Weekly free pages with local events.






49. Granting equal carriage over phone and cable lines.






50. A communication system consisting of a group of broadcasting stations that all transmit the same programs.







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Can you answer 50 questions in 15 minutes?


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