Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.






2. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






3. Online billboards placed on the side of the webpage.






4. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






5. A style of media with a distinctive style.






6. Movies produced primarily for initial exhibition on theater screens.






7. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






8. Aiming media content at smaller - homogenous audience.






9. Audience for specific media content becoming smaller and increasingly homogeneous.






10. Outmoded name for early cable television.






11. Movies that can be described in one line.






12. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






13. Advertising that the consumer actively accepts.






14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






15. Connecting multiple sets of single location or building to a single - master antenna.






16. The illegal recording and sale of copyrighted material.






17. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






18. Relaxation of ownership and other rules for radio and television.






19. Recording and downloading of audio files stored on servers.






20. The number of issues of a magazine or newspaper that are sold.






21. Freely downloaded software.






22. The first film production companies.






23. Placement of commercials on various online sites.






24. Sponsor-financing of movies to advance a manufactures product.






25. A telecommunication company required to carry messages.






26. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






27. 1962 Law Requiring all TV sets import to manufacture in the U.S.






28. Process of creating shared meaning between the mass and audience.






29. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






30. A broadcasting station that aligns itself with a network.






31. A consumer magazine published by a retail business for readers with similar interests.






32. The cumulative audience - pepole who listen every 5 minutes.






33. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






34. How many people listening every 15 minutes.






35. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






36. Suburban or regional versions of metropolitan newspaper.






37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






38. Creating space for creative artists.






39. Media's content and grammar. Style and ability.






40. Movies produced with full intention of providing several sequels.






41. The increase in ownership or media outlet.






42. Lumiere brothers device that both photographed and projected action.






43. Recreation on television news of some event that is believed to have happened of which could have happened.






44. 1 second commercials between songs on the radio.






45. File compression software that permits streaming of digital audio and video data.






46. Placing ads in public places such as store floors - at gas pumps - in bathroom.






47. Sale of radio or television content to stations on a market-by-market basis.






48. Free - alternative weeklies with a local and partical orientation.






49. Weekly free pages with local events.






50. Demand by a advertiser to review an article with the threat of being pulled out - if not.