Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.






2. The delivery of radio over the internet directly to individual listeners.






3. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






4. The means of delivering a specific media content.






5. A style of media with a distinctive style.






6. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






7. Process of creating shared meaning between the mass and audience.






8. Placing ads in public places such as store floors - at gas pumps - in bathroom.






9. Aiming media content or consumer products at smaller - more specific audience.






10. Brief video episodes of television on mobile screens.






11. Movies produced with full intention of providing several sequels.






12. Aiming media content at smaller - homogenous audience.






13. Measuring the effectiveness of advertising messages by showing them to consumers.






14. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






15. A consumer magazine published by a retail business for readers with similar interests.






16. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






17. Weekly free pages with local events.






18. Ads showing up in nontraditional settings.






19. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






20. Suburban or regional versions of metropolitan newspaper.






21. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






22. File compression software that permits streaming of digital audio and video data.






23. Lumiere brothers device that both photographed and projected action.






24. The ability to comprehand mass communication.






25. A broadcasting station that aligns itself with a network.






26. A medium that carries messages to other people.






27. Early weekly British Publication that carried ads.






28. Software that gets direct downloads by passing servers.






29. The increase in ownership or media outlet.






30. The first film production companies.






31. Connecting multiple sets of single location or building to a single - master antenna.






32. Total sale of broadcast airtime.






33. Outmoded name for early cable television.






34. The number of issues of a magazine or newspaper that are sold.






35. The erosions of traditional distinctive style elements.






36. Identifying and granting ownership of a given piece of expression to protect the creators interest.






37. People considered to be representatives of the target market - review a number of approaches to the campaign.






38. The cumulative audience - pepole who listen every 5 minutes.






39. Relaxation of ownership and other rules for radio and television.






40. In record retailing - albums more than 3 years old.






41. Sale of radio or television content to stations on a market-by-market basis.






42. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






43. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






44. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






45. Advertising that the consumer actively accepts.






46. 1962 Law Requiring all TV sets import to manufacture in the U.S.






47. Online billboards placed on the side of the webpage.






48. Placement of commercials on various online sites.






49. Tying two seperate but related shots in such a way that take new meaning.






50. Movies that can be described in one line.