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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1 second commercials between songs on the radio.
Blinks
Permission Marketing
Blockbuster Mentality
Concentration on Ownership
2. Media's content and grammar. Style and ability.
Demographic Segmentation
Production Values
Podcast
All Channel Legislation
3. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
MATV
360 Marketing
Playlist
4. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Affiliates
Cume
Web Radio
Ad-Pull Policy
5. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Rating
Contextual Advertising
Ethnic Press
Production Values
6. Movies that can be described in one line.
Genre
Culture
Concept Films
Factory Studios
7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Ambient Advertising
Digital Recording
Vast Wasteland
Niche Marketing
8. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Mobisodes
Web Radio
Alternative Press
9. Sale of radio or television content to stations on a market-by-market basis.
Unique Selling Proposition
Catalogue Albums
Syndication
Factory Studios
10. Ads showing up in nontraditional settings.
Forced Exposure
Derequlation
360 Marketing
Engagement
11. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Puffets
Network (broadcasting)
Common Carrier
Cinematography
12. Sponsor-financing of movies to advance a manufactures product.
Vertical Integration
MATV
Network
Branding Films
13. In record retailing - albums more than 3 years old.
Network
Consumer Juries
Catalogue Albums
Vertical Integration
14. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Sweeps Period
Billings
Engagement
Clear time
15. Recreation on television news of some event that is believed to have happened of which could have happened.
Contextual Advertising
Dissident Press
Ethnic Press
News Stage
16. Software that gets direct downloads by passing servers.
Niche Marketing
Production Values
Playlist
P2P (Peer to peer)
17. A consumer magazine published by a retail business for readers with similar interests.
Concept Films
Brand Magazine
Network Neutrality
Sweeps Period
18. The first film production companies.
Factory Studios
Dissident Press
Piracy
Engagement
19. People considered to be representatives of the target market - review a number of approaches to the campaign.
Production Values
Consumer Juries
Banners
Dissident Press
20. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Zarred Editions
Cover
Copyright
21. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Piracy
Syndication
Branding Films
22. The means of delivering a specific media content.
Forced Exposure
Platform
Piracy
Syndication
23. A telecommunication company required to carry messages.
Clear time
Open Source Software
Brand Magazine
Common Carrier
24. Film making using high tech cameras and digital filming.
Microcinema
Webzine
Skyscrapers
Playlist
25. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Sweeps Period
Average Quarter-Hour
Unique Selling Proposition
P2P (Peer to peer)
26. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Concept Films
CATV
Catalogue Albums
27. Movies produced with full intention of providing several sequels.
Commuter Papers
Zarred Editions
Franchise Films
All Channel Legislation
28. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Sweeps Period
Skyscrapers
Catalogue Albums
Culture
29. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Shopbills
Copy Testing
MATV
Blockbuster Mentality
30. When local affiliates carry a network's program.
Controlled Circulation
Open Source Software
Audience Fragmentation
Clear time
31. Music custom selected by a disc jockey.
Platform
Sweeps Period
Puffets
Playlist
32. The erosions of traditional distinctive style elements.
Affiliates
Convergence
Ambient Advertising
Puffets
33. Aiming broadcasting at a smaller audience.
Demographic Segmentation
Narrow Casting
Cyber Advertising
Factory Studios
34. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Webzine
Factory Studios
Personal Peoplemeter
Puffets
35. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Shopbills
Mobisodes
Branding Films
36. Outmoded name for early cable television.
CATV
Culture
Consumer Culture
Montage
37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Corrective Advertising
Catalogue Albums
Production Values
Sweeps Period
38. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Franchise Films
Consumer Juries
Billings
39. Movies produced primarily for initial exhibition on theater screens.
Mass Medium
Theatrical Films
Derequlation
Common Carrier
40. Suburban or regional versions of metropolitan newspaper.
Copyright
Narrow Casting
Zarred Editions
Derequlation
41. Free - alternative weeklies with a local and partical orientation.
Cyber Advertising
Skyscrapers
Mobisodes
Dissident Press
42. Freely downloaded software.
Newsbooks
Sweeps Period
Unique Selling Proposition
Open Source Software
43. The cumulative audience - pepole who listen every 5 minutes.
Production Values
Common Carrier
Billings
Cume
44. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Unique Selling Proposition
Advertorial
Commuter Papers
Sweeps Period
45. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Advertorial
Derequlation
Cyber Advertising
46. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Montage
Cinematography
Microcinema
Corporate Independent Studios
47. The delivery of radio over the internet directly to individual listeners.
Branding Films
Web Radio
Feature Syndicates
Rating
48. Total sale of broadcast airtime.
MP3
Media Literacy
Billings
Clear time
49. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Network
CATV
Digital Recording
Franchise Films
50. The ability to comprehand mass communication.
Puffets
Cume
Media Literacy
Webzine