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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of metropolitan newspaper.






2. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






3. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






4. Granting equal carriage over phone and cable lines.






5. Placing ads in public places such as store floors - at gas pumps - in bathroom.






6. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






7. The ability to comprehand mass communication.






8. Recreation on television news of some event that is believed to have happened of which could have happened.






9. Involves the sale of a program that was originally run on network television: a rerun.






10. Software that gets direct downloads by passing servers.






11. How many people listening every 15 minutes.






12. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






13. Recording and downloading of audio files stored on servers.






14. Ads to correct deceptive advertising.






15. 1 second commercials between songs on the radio.






16. Sponsor-financing of movies to advance a manufactures product.






17. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






18. The illegal recording and sale of copyrighted material.






19. Demand by a advertiser to review an article with the threat of being pulled out - if not.






20. 1962 Law Requiring all TV sets import to manufacture in the U.S.






21. The cumulative audience - pepole who listen every 5 minutes.






22. The number of issues of a magazine or newspaper that are sold.






23. Lumiere brothers device that both photographed and projected action.






24. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






25. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






26. Weekly free pages with local events.






27. A consumer magazine published by a retail business for readers with similar interests.






28. Creating space for creative artists.






29. Relaxation of ownership and other rules for radio and television.






30. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






31. Music custom selected by a disc jockey.






32. Media mainly used in computer networks such as the Internet.






33. The first film production companies.






34. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






35. Freely downloaded software.






36. The means of delivering a specific media content.






37. Media's content and grammar. Style and ability.






38. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






39. Online messages akin to billboards.






40. Commuter Papers - Free dailies designed for young commuters.






41. A telecommunication company required to carry messages.






42. Percentage of a markers total population that is reached by a piece of broadcast programming.






43. Aiming broadcasting at a smaller audience.






44. The culture that seems to hold sway with the majority of people.






45. A medium that carries messages to other people.






46. Advertising that the consumer actively accepts.






47. Movies produced with full intention of providing several sequels.






48. Early weekly British Publication that carried ads.






49. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






50. Connecting multiple sets of single location or building to a single - master antenna.