Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






2. Suburban or regional versions of metropolitan newspaper.






3. Lumiere brothers device that both photographed and projected action.






4. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






5. Ads showing up in nontraditional settings.






6. Relaxation of ownership and other rules for radio and television.






7. The ability to comprehand mass communication.






8. Movies that can be described in one line.






9. Software that gets direct downloads by passing servers.






10. The delivery of radio over the internet directly to individual listeners.






11. Online messages akin to billboards.






12. Aiming broadcasting at a smaller audience.






13. Commuter Papers - Free dailies designed for young commuters.






14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






15. A consumer magazine published by a retail business for readers with similar interests.






16. File compression software that permits streaming of digital audio and video data.






17. A telecommunication company required to carry messages.






18. 1962 Law Requiring all TV sets import to manufacture in the U.S.






19. 1 second commercials between songs on the radio.






20. People considered to be representatives of the target market - review a number of approaches to the campaign.






21. Brief video episodes of television on mobile screens.






22. The means of delivering a specific media content.






23. The erosions of traditional distinctive style elements.






24. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






25. The cumulative audience - pepole who listen every 5 minutes.






26. The culture that seems to hold sway with the majority of people.






27. Online magazine.






28. A broadcasting station that aligns itself with a network.






29. Media's content and grammar. Style and ability.






30. Ads to correct deceptive advertising.






31. Music custom selected by a disc jockey.






32. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






33. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






34. Weekly free pages with local events.






35. When local affiliates carry a network's program.






36. Aiming media content or consumer products at smaller - more specific audience.






37. Audience for specific media content becoming smaller and increasingly homogeneous.






38. Granting equal carriage over phone and cable lines.






39. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






40. A medium that carries messages to other people.






41. Recording of one artists music by another.






42. Placement of commercials on various online sites.






43. The number of issues of a magazine or newspaper that are sold.






44. Online billboards placed on the side of the webpage.






45. How many people listening every 15 minutes.






46. Percentage of a markers total population that is reached by a piece of broadcast programming.






47. Ownership of different media companies concentrated in fewer fewer hands.






48. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






49. Attractive - artful business cards use by early British people to promote themselves.






50. Movies produced primarily for initial exhibition on theater screens.