SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording and downloading of audio files stored on servers.
Sweeps Period
Podcast
Cyber Advertising
Vertical Integration
2. How many people listening every 15 minutes.
Digital Recording
Montage
Network (broadcasting)
Average Quarter-Hour
3. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Shopbills
Sweeps Period
Mass Medium
Contextual Advertising
4. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Piracy
Sweeps Period
Corporate Independent Studios
Shopbills
5. Ownership of different media companies concentrated in fewer fewer hands.
Vast Wasteland
Brand Magazine
Concentration on Ownership
Concept Films
6. Lumiere brothers device that both photographed and projected action.
Copy Testing
Cinematography
Off-network
Alternative Press
7. Creating space for creative artists.
Feature Syndicates
Factory Studios
Commuter Papers
Copy Testing
8. The delivery of radio over the internet directly to individual listeners.
Web Radio
Mass Communication
Streaming
Newsbooks
9. Movies that can be described in one line.
Concept Films
Dominate Culture / Mainstream
Off-network
MATV
10. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Concept Films
Banners
Cover
Vast Wasteland
11. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
All Channel Legislation
MATV
Puffets
Network
12. Weekly free pages with local events.
Syndication
Vertical Integration
Demographic Segmentation
Alternative Press
13. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Permission Marketing
Digital Recording
Mass Communication
14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
MP3
Podcast
Zarred Editions
15. The erosions of traditional distinctive style elements.
Dominate Culture / Mainstream
Convergence
Demographic Segmentation
Cover
16. Suburban or regional versions of metropolitan newspaper.
Common Carrier
Factory Studios
Zarred Editions
Vertical Integration
17. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Narrow Casting
Niche Marketing
Sweeps Period
Controlled Circulation
18. A medium that carries messages to other people.
Mass Medium
Digital Recording
Platform
Blinks
19. Freely downloaded software.
Alternative Press
Cover
Open Source Software
Platform
20. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Sweeps Period
Unique Selling Proposition
VALS
Concept Films
21. Brief video episodes of television on mobile screens.
Newsbooks
Mobisodes
Rating
Off-network
22. A consumer magazine published by a retail business for readers with similar interests.
Network (broadcasting)
Brand Magazine
Playlist
Digital Recording
23. Involves the sale of a program that was originally run on network television: a rerun.
Unique Selling Proposition
Web Radio
Psychographic Segmentation
Off-network
24. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Factory Studios
Microcinema
Narrow Casting
25. Film making using high tech cameras and digital filming.
Microcinema
Commuter Papers
Banners
Narrow Casting
26. Aiming broadcasting at a smaller audience.
Concentration on Ownership
News Stage
Narrow Casting
Skyscrapers
27. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Network Neutrality
Demographic Segmentation
Permission Marketing
Catalogue Albums
28. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Copy Testing
Digital Recording
Newsbooks
Web Radio
29. Online magazine.
Webzine
Convergence
Ambient Advertising
Theatrical Films
30. Software that gets direct downloads by passing servers.
Puffets
Newsbooks
P2P (Peer to peer)
Ambient Advertising
31. Attractive - artful business cards use by early British people to promote themselves.
Mass Communication
Shopbills
Blockbuster Mentality
Derequlation
32. In record retailing - albums more than 3 years old.
MP3
P2P (Peer to peer)
Mass Communication
Catalogue Albums
33. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Network
All Channel Legislation
Syndication
Genre
34. 1 second commercials between songs on the radio.
Blinks
Vertical Integration
Dominate Culture / Mainstream
Billings
35. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Blockbuster Mentality
Network
Microcinema
36. Recording of one artists music by another.
Cinematography
Cover
Newsbooks
Production Values
37. Early weekly British Publication that carried ads.
Niche Marketing
Narrow Casting
Newsbooks
Copy Testing
38. Process of creating shared meaning between the mass and audience.
Mass Communication
Factory Studios
Ad-Pull Policy
Contextual Advertising
39. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Psychographic Segmentation
Skyscrapers
Engagement
Vast Wasteland
40. The number of issues of a magazine or newspaper that are sold.
Theatrical Films
Circulation
Puffets
Catalogue Albums
41. The ability to comprehand mass communication.
Theatrical Films
Media Literacy
Podcast
Cume
42. Ads showing up in nontraditional settings.
360 Marketing
Cyber Advertising
Controlled Circulation
Targeting
43. Online billboards placed on the side of the webpage.
Skyscrapers
Sweeps Period
Network (broadcasting)
Personal Peoplemeter
44. When local affiliates carry a network's program.
Blockbuster Mentality
Advertorial
Clear time
Billings
45. Media mainly used in computer networks such as the Internet.
Network
Ad-Pull Policy
MP3
Corporate Independent Studios
46. Rating technology.
Audience Fragmentation
Personal Peoplemeter
Corrective Advertising
Network
47. A broadcasting station that aligns itself with a network.
Engagement
Affiliates
Convergence
Niche Marketing
48. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Unique Selling Proposition
MATV
Ethnic Press
Factory Studios
49. Aiming media content at smaller - homogenous audience.
Banners
Catalogue Albums
Niche Marketing
MATV
50. The illegal recording and sale of copyrighted material.
Piracy
CATV
Skyscrapers
Brand Magazine
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests