SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Permission Marketing
Mass Communication
Network (broadcasting)
Commuter Papers
2. A medium that carries messages to other people.
Off-network
Media Literacy
Concept Films
Mass Medium
3. Media's content and grammar. Style and ability.
Forced Exposure
Production Values
Derequlation
Contextual Advertising
4. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Newsbooks
Factory Studios
Affiliates
5. The number of issues of a magazine or newspaper that are sold.
Branding Films
Theatrical Films
Circulation
Microcinema
6. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Derequlation
Corporate Independent Studios
Puffets
Circulation
7. Aiming broadcasting at a smaller audience.
Playlist
Narrow Casting
Ad-Pull Policy
Ambient Advertising
8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Forced Exposure
Cinematography
Average Quarter-Hour
Demographic Segmentation
9. Online billboards placed on the side of the webpage.
Skyscrapers
Cinematography
Contextual Advertising
Webzine
10. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Shopbills
Brand Magazine
Contextual Advertising
Affiliates
11. Process of creating shared meaning between the mass and audience.
Culture
Genre
Audience Fragmentation
Mass Communication
12. In record retailing - albums more than 3 years old.
MP3
Narrow Casting
Catalogue Albums
Copyright
13. A telecommunication company required to carry messages.
Feature Syndicates
Common Carrier
Ambient Advertising
CATV
14. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Factory Studios
Engagement
Mass Communication
CATV
15. Tying two seperate but related shots in such a way that take new meaning.
Niche Marketing
Franchise Films
Personal Peoplemeter
Montage
16. Movies that can be described in one line.
Ethnic Press
Conglomeration
Concept Films
Cyber Advertising
17. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Concentration on Ownership
Demographic Segmentation
MATV
18. A broadcasting station that aligns itself with a network.
News Stage
Copyright
Affiliates
Theatrical Films
19. A style of media with a distinctive style.
Genre
Consumer Juries
Vast Wasteland
MP3
20. The erosions of traditional distinctive style elements.
Demographic Segmentation
Network
Zarred Editions
Convergence
21. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Permission Marketing
Psychographic Segmentation
Mobisodes
Common Carrier
22. Aiming media content or consumer products at smaller - more specific audience.
Audience Fragmentation
Targeting
Media Literacy
MP3
23. The increase in ownership or media outlet.
MP3
VALS
Dissident Press
Conglomeration
24. Placement of commercials on various online sites.
Vast Wasteland
Cyber Advertising
360 Marketing
Affiliates
25. Music custom selected by a disc jockey.
Corrective Advertising
Dissident Press
Playlist
Concept Films
26. A consumer magazine published by a retail business for readers with similar interests.
Derequlation
Alternative Press
Theatrical Films
Brand Magazine
27. 1 second commercials between songs on the radio.
Blockbuster Mentality
Concentration on Ownership
Circulation
Blinks
28. Rating technology.
Ad-Pull Policy
Controlled Circulation
Alternative Press
Personal Peoplemeter
29. The illegal recording and sale of copyrighted material.
Piracy
Banners
Brand Magazine
Cyber Advertising
30. Connecting multiple sets of single location or building to a single - master antenna.
Shopbills
Network Neutrality
Network (broadcasting)
MATV
31. When local affiliates carry a network's program.
MP3
Clear time
Demographic Segmentation
Circulation
32. The delivery of radio over the internet directly to individual listeners.
Rating
Web Radio
Blinks
Dominate Culture / Mainstream
33. Percentage of a markers total population that is reached by a piece of broadcast programming.
Brand Magazine
Rating
Copy Testing
Engagement
34. The cumulative audience - pepole who listen every 5 minutes.
Cyber Advertising
Podcast
Cume
Production Values
35. The ability to comprehand mass communication.
Franchise Films
Media Literacy
Psychographic Segmentation
P2P (Peer to peer)
36. Outmoded name for early cable television.
Derequlation
Vertical Integration
Engagement
CATV
37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Blockbuster Mentality
360 Marketing
Concept Films
Consumer Culture
38. File compression software that permits streaming of digital audio and video data.
Zarred Editions
Newsbooks
MATV
MP3
39. Media mainly used in computer networks such as the Internet.
Cinematography
Concept Films
Network
MATV
40. Software that gets direct downloads by passing servers.
Streaming
P2P (Peer to peer)
Brand Magazine
Convergence
41. The means of delivering a specific media content.
360 Marketing
Platform
Psychographic Segmentation
Conglomeration
42. Ads showing up in nontraditional settings.
Targeting
Circulation
Billings
360 Marketing
43. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Concentration on Ownership
Cover
Personal Peoplemeter
44. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Ambient Advertising
Off-network
Genre
Copyright
45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Web Radio
Blockbuster Mentality
Cinematography
Piracy
46. Aiming media content at smaller - homogenous audience.
Vast Wasteland
Banners
Rating
Niche Marketing
47. Movies produced primarily for initial exhibition on theater screens.
Personal Peoplemeter
Circulation
Theatrical Films
Sweeps Period
48. Relaxation of ownership and other rules for radio and television.
Mass Medium
Derequlation
Vertical Integration
Copy Testing
49. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Cover
News Stage
Digital Recording
50. Sale of radio or television content to stations on a market-by-market basis.
Culture
Syndication
Playlist
Mass Communication