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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recreation on television news of some event that is believed to have happened of which could have happened.
Engagement
Cover
News Stage
Ethnic Press
2. Granting equal carriage over phone and cable lines.
MP3
Factory Studios
Network Neutrality
Media Literacy
3. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Newsbooks
Copy Testing
Feature Syndicates
Contextual Advertising
4. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Production Values
Alternative Press
Cinematography
Blockbuster Mentality
5. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Web Radio
Corporate Independent Studios
Vast Wasteland
Network
6. Sponsor-financing of movies to advance a manufactures product.
Banners
Concentration on Ownership
Branding Films
Copyright
7. A broadcasting station that aligns itself with a network.
Affiliates
VALS
Concept Films
Brand Magazine
8. Aiming media content or consumer products at smaller - more specific audience.
Clear time
Engagement
Blockbuster Mentality
Targeting
9. When local affiliates carry a network's program.
Permission Marketing
Personal Peoplemeter
Clear time
Genre
10. The delivery of radio over the internet directly to individual listeners.
Web Radio
Open Source Software
Culture
Franchise Films
11. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Controlled Circulation
All Channel Legislation
VALS
Production Values
12. Weekly free pages with local events.
Alternative Press
Audience Fragmentation
Playlist
Piracy
13. The cumulative audience - pepole who listen every 5 minutes.
Webzine
Mass Medium
Cume
Copyright
14. File compression software that permits streaming of digital audio and video data.
All Channel Legislation
Production Values
Theatrical Films
MP3
15. The illegal recording and sale of copyrighted material.
Mobisodes
Ambient Advertising
Genre
Piracy
16. 1 second commercials between songs on the radio.
CATV
Digital Recording
Microcinema
Blinks
17. Recording of one artists music by another.
Concept Films
Feature Syndicates
Cover
All Channel Legislation
18. Music custom selected by a disc jockey.
Unique Selling Proposition
Playlist
Blockbuster Mentality
Dissident Press
19. Connecting multiple sets of single location or building to a single - master antenna.
Rating
MATV
Blinks
Digital Recording
20. Advertising that the consumer actively accepts.
Sweeps Period
Demographic Segmentation
Permission Marketing
Network Neutrality
21. Ads showing up in nontraditional settings.
Consumer Juries
360 Marketing
Ad-Pull Policy
VALS
22. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Concept Films
Newsbooks
VALS
23. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Webzine
Vast Wasteland
Clear time
Ad-Pull Policy
24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Blockbuster Mentality
Mobisodes
Puffets
Consumer Culture
25. Recording and downloading of audio files stored on servers.
Piracy
Psychographic Segmentation
Podcast
Convergence
26. The number of issues of a magazine or newspaper that are sold.
Microcinema
Cinematography
Circulation
Corporate Independent Studios
27. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Cume
Contextual Advertising
Vertical Integration
Concept Films
28. In record retailing - albums more than 3 years old.
Circulation
Catalogue Albums
News Stage
Feature Syndicates
29. Early weekly British Publication that carried ads.
Puffets
Theatrical Films
Feature Syndicates
Newsbooks
30. The culture that seems to hold sway with the majority of people.
Network Neutrality
Derequlation
Dominate Culture / Mainstream
Culture
31. Movies that can be described in one line.
Newsbooks
Concept Films
Microcinema
Audience Fragmentation
32. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Franchise Films
Feature Syndicates
Media Literacy
33. Online magazine.
Consumer Juries
Webzine
Billings
Narrow Casting
34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Piracy
Concept Films
Network (broadcasting)
35. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Niche Marketing
Alternative Press
Vast Wasteland
36. Aiming broadcasting at a smaller audience.
Consumer Culture
Media Literacy
Controlled Circulation
Narrow Casting
37. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
360 Marketing
Off-network
Alternative Press
38. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Culture
Consumer Juries
Genre
Niche Marketing
39. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Corporate Independent Studios
Demographic Segmentation
Engagement
Theatrical Films
40. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Network
Podcast
Piracy
41. Aiming media content at smaller - homogenous audience.
Niche Marketing
Branding Films
Consumer Culture
Common Carrier
42. A telecommunication company required to carry messages.
Banners
Common Carrier
Ambient Advertising
Web Radio
43. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Forced Exposure
MP3
Ethnic Press
44. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Genre
Ambient Advertising
Cume
Network Neutrality
45. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Vast Wasteland
Advertorial
Microcinema
Genre
46. How many people listening every 15 minutes.
Sweeps Period
Demographic Segmentation
Average Quarter-Hour
Cover
47. Relaxation of ownership and other rules for radio and television.
Mobisodes
Newsbooks
Derequlation
Open Source Software
48. Tying two seperate but related shots in such a way that take new meaning.
Montage
Open Source Software
Franchise Films
Cover
49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Consumer Juries
Puffets
Network Neutrality
Niche Marketing
50. Audience for specific media content becoming smaller and increasingly homogeneous.
Rating
News Stage
Audience Fragmentation
Sweeps Period
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