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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of issues of a magazine or newspaper that are sold.






2. Freely downloaded software.






3. Creating space for creative artists.






4. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






5. Commuter Papers - Free dailies designed for young commuters.






6. Total sale of broadcast airtime.






7. Media mainly used in computer networks such as the Internet.






8. Online messages akin to billboards.






9. Music custom selected by a disc jockey.






10. A broadcasting station that aligns itself with a network.






11. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






12. In record retailing - albums more than 3 years old.






13. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






14. Film making using high tech cameras and digital filming.






15. How many people listening every 15 minutes.






16. The illegal recording and sale of copyrighted material.






17. Placement of commercials on various online sites.






18. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






19. Recreation on television news of some event that is believed to have happened of which could have happened.






20. Demand by a advertiser to review an article with the threat of being pulled out - if not.






21. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






22. Media's content and grammar. Style and ability.






23. Rating technology.






24. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






25. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






26. Granting equal carriage over phone and cable lines.






27. File compression software that permits streaming of digital audio and video data.






28. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






29. 1962 Law Requiring all TV sets import to manufacture in the U.S.






30. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






31. Process of creating shared meaning between the mass and audience.






32. Aiming broadcasting at a smaller audience.






33. Weekly free pages with local events.






34. A medium that carries messages to other people.






35. Recording of one artists music by another.






36. A style of media with a distinctive style.






37. Free - alternative weeklies with a local and partical orientation.






38. Movies produced primarily for initial exhibition on theater screens.






39. Involves the sale of a program that was originally run on network television: a rerun.






40. Lumiere brothers device that both photographed and projected action.






41. The increase in ownership or media outlet.






42. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






43. The first film production companies.






44. Recording and downloading of audio files stored on servers.






45. The cumulative audience - pepole who listen every 5 minutes.






46. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






47. Sponsor-financing of movies to advance a manufactures product.






48. Sale of radio or television content to stations on a market-by-market basis.






49. Online magazine.






50. Tying two seperate but related shots in such a way that take new meaning.