Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of metropolitan newspaper.






2. Relaxation of ownership and other rules for radio and television.






3. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






4. Brief video episodes of television on mobile screens.






5. In record retailing - albums more than 3 years old.






6. Tying two seperate but related shots in such a way that take new meaning.






7. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






8. Online billboards placed on the side of the webpage.






9. Ownership of different media companies concentrated in fewer fewer hands.






10. Sale of radio or television content to stations on a market-by-market basis.






11. Advertising that the consumer actively accepts.






12. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






13. Identifying and granting ownership of a given piece of expression to protect the creators interest.






14. Process of creating shared meaning between the mass and audience.






15. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






16. A consumer magazine published by a retail business for readers with similar interests.






17. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






18. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






19. Outmoded name for early cable television.






20. Movies produced with full intention of providing several sequels.






21. The illegal recording and sale of copyrighted material.






22. The simultaneous downloading and accessing of digital audio or video data.






23. Rating technology.






24. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






25. Media's content and grammar. Style and ability.






26. The increase in ownership or media outlet.






27. 1962 Law Requiring all TV sets import to manufacture in the U.S.






28. Demand by a advertiser to review an article with the threat of being pulled out - if not.






29. Granting equal carriage over phone and cable lines.






30. A style of media with a distinctive style.






31. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






32. Free - alternative weeklies with a local and partical orientation.






33. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






34. Freely downloaded software.






35. Placement of commercials on various online sites.






36. Early weekly British Publication that carried ads.






37. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






38. Aiming media content at smaller - homogenous audience.






39. Creating space for creative artists.






40. Recreation on television news of some event that is believed to have happened of which could have happened.






41. Lumiere brothers device that both photographed and projected action.






42. People considered to be representatives of the target market - review a number of approaches to the campaign.






43. The first film production companies.






44. Aiming media content or consumer products at smaller - more specific audience.






45. Recording of one artists music by another.






46. Recording and downloading of audio files stored on servers.






47. Commuter Papers - Free dailies designed for young commuters.






48. The means of delivering a specific media content.






49. Movies produced primarily for initial exhibition on theater screens.






50. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.