Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing ads in public places such as store floors - at gas pumps - in bathroom.






2. Total sale of broadcast airtime.






3. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






4. The illegal recording and sale of copyrighted material.






5. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






6. Freely downloaded software.






7. Outmoded name for early cable television.






8. The culture that seems to hold sway with the majority of people.






9. Sponsor-financing of movies to advance a manufactures product.






10. Aiming broadcasting at a smaller audience.






11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






12. Music custom selected by a disc jockey.






13. In record retailing - albums more than 3 years old.






14. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






15. Connecting multiple sets of single location or building to a single - master antenna.






16. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






17. The first film production companies.






18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






19. Tying two seperate but related shots in such a way that take new meaning.






20. Suburban or regional versions of metropolitan newspaper.






21. Online magazine.






22. The means of delivering a specific media content.






23. Weekly free pages with local events.






24. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






25. The erosions of traditional distinctive style elements.






26. Software that gets direct downloads by passing servers.






27. Measuring the effectiveness of advertising messages by showing them to consumers.






28. Creating space for creative artists.






29. 1962 Law Requiring all TV sets import to manufacture in the U.S.






30. File compression software that permits streaming of digital audio and video data.






31. People considered to be representatives of the target market - review a number of approaches to the campaign.






32. Online messages akin to billboards.






33. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






34. Placement of commercials on various online sites.






35. The number of issues of a magazine or newspaper that are sold.






36. A broadcasting station that aligns itself with a network.






37. The simultaneous downloading and accessing of digital audio or video data.






38. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






39. The delivery of radio over the internet directly to individual listeners.






40. Ads to correct deceptive advertising.






41. Aiming media content or consumer products at smaller - more specific audience.






42. When local affiliates carry a network's program.






43. Rating technology.






44. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






45. Recording of one artists music by another.






46. A telecommunication company required to carry messages.






47. Free - alternative weeklies with a local and partical orientation.






48. Media mainly used in computer networks such as the Internet.






49. Brief video episodes of television on mobile screens.






50. A style of media with a distinctive style.