SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creating space for creative artists.
Shopbills
Podcast
Feature Syndicates
Commuter Papers
2. Ads showing up in nontraditional settings.
Dissident Press
All Channel Legislation
Personal Peoplemeter
360 Marketing
3. Recreation on television news of some event that is believed to have happened of which could have happened.
Skyscrapers
News Stage
Corrective Advertising
Shopbills
4. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Billings
Unique Selling Proposition
Permission Marketing
5. Brief video episodes of television on mobile screens.
Banners
Network (broadcasting)
Mobisodes
Piracy
6. Movies that can be described in one line.
Concept Films
Consumer Juries
Franchise Films
Vast Wasteland
7. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Playlist
Targeting
News Stage
8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Niche Marketing
Blinks
Corporate Independent Studios
Ad-Pull Policy
9. A broadcasting station that aligns itself with a network.
VALS
Affiliates
Streaming
CATV
10. The illegal recording and sale of copyrighted material.
Piracy
Network (broadcasting)
Corporate Independent Studios
Copyright
11. Freely downloaded software.
Webzine
Average Quarter-Hour
Targeting
Open Source Software
12. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
All Channel Legislation
News Stage
Production Values
Demographic Segmentation
13. Ads to correct deceptive advertising.
Ethnic Press
Brand Magazine
VALS
Corrective Advertising
14. The number of issues of a magazine or newspaper that are sold.
Circulation
VALS
Billings
Open Source Software
15. A telecommunication company required to carry messages.
Common Carrier
Network (broadcasting)
Ad-Pull Policy
Concentration on Ownership
16. Attractive - artful business cards use by early British people to promote themselves.
Sweeps Period
Controlled Circulation
Cover
Shopbills
17. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Targeting
Culture
Dissident Press
Conglomeration
18. The simultaneous downloading and accessing of digital audio or video data.
Digital Recording
Consumer Culture
Targeting
Streaming
19. Movies produced primarily for initial exhibition on theater screens.
Concentration on Ownership
Theatrical Films
MATV
Common Carrier
20. A consumer magazine published by a retail business for readers with similar interests.
Montage
All Channel Legislation
Vast Wasteland
Brand Magazine
21. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Cume
Alternative Press
Sweeps Period
VALS
22. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Corporate Independent Studios
Circulation
Contextual Advertising
Vertical Integration
23. The cumulative audience - pepole who listen every 5 minutes.
Web Radio
Cume
Affiliates
Ad-Pull Policy
24. Measuring the effectiveness of advertising messages by showing them to consumers.
Advertorial
MP3
Montage
Copy Testing
25. Weekly free pages with local events.
Concept Films
Podcast
Alternative Press
Shopbills
26. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Production Values
Psychographic Segmentation
Commuter Papers
27. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Shopbills
360 Marketing
Psychographic Segmentation
28. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Zarred Editions
Media Literacy
Engagement
Puffets
29. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Genre
Derequlation
Copyright
Culture
30. Total sale of broadcast airtime.
Corrective Advertising
Billings
Consumer Juries
Digital Recording
31. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Brand Magazine
Platform
Common Carrier
32. Connecting multiple sets of single location or building to a single - master antenna.
Montage
Network
MATV
Controlled Circulation
33. Early weekly British Publication that carried ads.
Newsbooks
Common Carrier
Dominate Culture / Mainstream
Theatrical Films
34. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Playlist
Consumer Culture
All Channel Legislation
Blockbuster Mentality
35. When local affiliates carry a network's program.
Production Values
Permission Marketing
Clear time
Network Neutrality
36. A style of media with a distinctive style.
Genre
Sweeps Period
Niche Marketing
Copy Testing
37. A medium that carries messages to other people.
Narrow Casting
Mass Medium
Consumer Culture
Open Source Software
38. Media mainly used in computer networks such as the Internet.
Factory Studios
Network
Blinks
Brand Magazine
39. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Ambient Advertising
Digital Recording
Cume
40. Aiming broadcasting at a smaller audience.
Narrow Casting
Concept Films
Zarred Editions
Web Radio
41. Tying two seperate but related shots in such a way that take new meaning.
Montage
Network (broadcasting)
Vertical Integration
Web Radio
42. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Unique Selling Proposition
360 Marketing
Microcinema
43. Online billboards placed on the side of the webpage.
Sweeps Period
Open Source Software
Network (broadcasting)
Skyscrapers
44. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Blockbuster Mentality
Commuter Papers
Genre
45. Film making using high tech cameras and digital filming.
Microcinema
Mobisodes
Cover
Corrective Advertising
46. People considered to be representatives of the target market - review a number of approaches to the campaign.
Common Carrier
Syndication
Billings
Consumer Juries
47. Online messages akin to billboards.
Banners
Forced Exposure
Targeting
Web Radio
48. Rating technology.
Production Values
All Channel Legislation
Brand Magazine
Personal Peoplemeter
49. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Blinks
Forced Exposure
VALS
Conglomeration
50. Online magazine.
Franchise Films
Open Source Software
Webzine
Mass Medium