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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Relaxation of ownership and other rules for radio and television.
Derequlation
Consumer Culture
Streaming
Ethnic Press
2. Creating space for creative artists.
Cyber Advertising
Feature Syndicates
Theatrical Films
Conglomeration
3. Aiming media content at smaller - homogenous audience.
Conglomeration
Average Quarter-Hour
Mobisodes
Niche Marketing
4. Weekly free pages with local events.
Vast Wasteland
Ambient Advertising
Genre
Alternative Press
5. Advertising that the consumer actively accepts.
Puffets
MP3
Permission Marketing
Affiliates
6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Blinks
Demographic Segmentation
Copyright
7. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Mass Communication
Vertical Integration
Advertorial
Web Radio
8. People considered to be representatives of the target market - review a number of approaches to the campaign.
Niche Marketing
Consumer Juries
Piracy
Brand Magazine
9. The simultaneous downloading and accessing of digital audio or video data.
Permission Marketing
Sweeps Period
P2P (Peer to peer)
Streaming
10. A consumer magazine published by a retail business for readers with similar interests.
Concentration on Ownership
Feature Syndicates
Contextual Advertising
Brand Magazine
11. Media mainly used in computer networks such as the Internet.
Advertorial
Network
P2P (Peer to peer)
Cyber Advertising
12. Brief video episodes of television on mobile screens.
Convergence
Microcinema
VALS
Mobisodes
13. Online magazine.
Derequlation
Banners
Webzine
Branding Films
14. Media's content and grammar. Style and ability.
Production Values
News Stage
Media Literacy
Contextual Advertising
15. Ads to correct deceptive advertising.
Convergence
Narrow Casting
Web Radio
Corrective Advertising
16. Online messages akin to billboards.
Podcast
MP3
Banners
Blinks
17. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
CATV
Alternative Press
Mobisodes
VALS
18. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Mass Medium
Platform
Clear time
19. Music custom selected by a disc jockey.
Cyber Advertising
Playlist
Cover
360 Marketing
20. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Syndication
Circulation
Media Literacy
21. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Cinematography
Vertical Integration
Clear time
Playlist
22. The cumulative audience - pepole who listen every 5 minutes.
Mass Communication
VALS
Playlist
Cume
23. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
MP3
Engagement
Montage
Theatrical Films
24. File compression software that permits streaming of digital audio and video data.
Niche Marketing
Consumer Juries
Copy Testing
MP3
25. Suburban or regional versions of metropolitan newspaper.
Psychographic Segmentation
Corporate Independent Studios
Open Source Software
Zarred Editions
26. Free - alternative weeklies with a local and partical orientation.
Controlled Circulation
Rating
Affiliates
Dissident Press
27. Outmoded name for early cable television.
CATV
Puffets
Microcinema
Commuter Papers
28. Rating technology.
Consumer Culture
Personal Peoplemeter
Engagement
Mass Communication
29. Granting equal carriage over phone and cable lines.
Open Source Software
Advertorial
Network Neutrality
Feature Syndicates
30. The culture that seems to hold sway with the majority of people.
Corporate Independent Studios
Personal Peoplemeter
Dominate Culture / Mainstream
Newsbooks
31. Commuter Papers - Free dailies designed for young commuters.
Mobisodes
Commuter Papers
Ad-Pull Policy
Dominate Culture / Mainstream
32. Movies produced with full intention of providing several sequels.
Franchise Films
Branding Films
Network (broadcasting)
Web Radio
33. Movies produced primarily for initial exhibition on theater screens.
Montage
Ethnic Press
Podcast
Theatrical Films
34. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Alternative Press
Culture
MP3
Demographic Segmentation
35. Placement of commercials on various online sites.
MATV
Copy Testing
Cyber Advertising
Off-network
36. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Genre
Microcinema
Demographic Segmentation
Media Literacy
37. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Playlist
All Channel Legislation
Unique Selling Proposition
38. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
MP3
Consumer Culture
Franchise Films
Convergence
39. A medium that carries messages to other people.
Mass Medium
Brand Magazine
Contextual Advertising
Montage
40. Aiming media content or consumer products at smaller - more specific audience.
Cyber Advertising
Vast Wasteland
Open Source Software
Targeting
41. The erosions of traditional distinctive style elements.
Conglomeration
Microcinema
Convergence
Contextual Advertising
42. The first film production companies.
Alternative Press
Factory Studios
Affiliates
Mass Communication
43. A broadcasting station that aligns itself with a network.
Demographic Segmentation
Affiliates
Mass Medium
Controlled Circulation
44. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Shopbills
Zarred Editions
Digital Recording
Permission Marketing
45. The illegal recording and sale of copyrighted material.
Piracy
VALS
Cume
Blockbuster Mentality
46. Movies that can be described in one line.
Network (broadcasting)
Concept Films
Mass Medium
Shopbills
47. Process of creating shared meaning between the mass and audience.
Podcast
Targeting
Brand Magazine
Mass Communication
48. The ability to comprehand mass communication.
Media Literacy
Circulation
Network Neutrality
Controlled Circulation
49. When local affiliates carry a network's program.
Brand Magazine
Clear time
Average Quarter-Hour
Media Literacy
50. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Alternative Press
Conglomeration
Vast Wasteland
Media Literacy