Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.






2. Lumiere brothers device that both photographed and projected action.






3. The number of issues of a magazine or newspaper that are sold.






4. Media mainly used in computer networks such as the Internet.






5. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






6. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






7. Rating technology.






8. Audience for specific media content becoming smaller and increasingly homogeneous.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. 1 second commercials between songs on the radio.






11. Sponsor-financing of movies to advance a manufactures product.






12. People considered to be representatives of the target market - review a number of approaches to the campaign.






13. Ads to correct deceptive advertising.






14. The first film production companies.






15. Creating space for creative artists.






16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






17. Freely downloaded software.






18. A consumer magazine published by a retail business for readers with similar interests.






19. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






20. Percentage of a markers total population that is reached by a piece of broadcast programming.






21. Attractive - artful business cards use by early British people to promote themselves.






22. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






23. Online magazine.






24. Recording and downloading of audio files stored on servers.






25. The ability to comprehand mass communication.






26. When local affiliates carry a network's program.






27. The delivery of radio over the internet directly to individual listeners.






28. Total sale of broadcast airtime.






29. Outmoded name for early cable television.






30. Recording of one artists music by another.






31. Identifying and granting ownership of a given piece of expression to protect the creators interest.






32. The increase in ownership or media outlet.






33. A medium that carries messages to other people.






34. Measuring the effectiveness of advertising messages by showing them to consumers.






35. Weekly free pages with local events.






36. The simultaneous downloading and accessing of digital audio or video data.






37. Aiming broadcasting at a smaller audience.






38. Tying two seperate but related shots in such a way that take new meaning.






39. Brief video episodes of television on mobile screens.






40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






41. A telecommunication company required to carry messages.






42. Ads showing up in nontraditional settings.






43. Movies produced primarily for initial exhibition on theater screens.






44. In record retailing - albums more than 3 years old.






45. A style of media with a distinctive style.






46. Demand by a advertiser to review an article with the threat of being pulled out - if not.






47. Placement of commercials on various online sites.






48. Sale of radio or television content to stations on a market-by-market basis.






49. How many people listening every 15 minutes.






50. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.