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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Culture
Corporate Independent Studios
Feature Syndicates
2. Creating space for creative artists.
Cume
Newsbooks
Contextual Advertising
Feature Syndicates
3. Aiming media content at smaller - homogenous audience.
Rating
Niche Marketing
Affiliates
Newsbooks
4. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Concept Films
Average Quarter-Hour
Blockbuster Mentality
Personal Peoplemeter
5. The illegal recording and sale of copyrighted material.
Piracy
Dominate Culture / Mainstream
VALS
Mass Communication
6. Demand by a advertiser to review an article with the threat of being pulled out - if not.
360 Marketing
Ad-Pull Policy
Digital Recording
Controlled Circulation
7. Movies that can be described in one line.
Consumer Culture
Cinematography
Genre
Concept Films
8. The delivery of radio over the internet directly to individual listeners.
Web Radio
Concentration on Ownership
Theatrical Films
Off-network
9. Sponsor-financing of movies to advance a manufactures product.
Mass Medium
Advertorial
Branding Films
Dissident Press
10. Ads to correct deceptive advertising.
Clear time
Corrective Advertising
Billings
Cume
11. A telecommunication company required to carry messages.
MATV
Microcinema
Billings
Common Carrier
12. Recording and downloading of audio files stored on servers.
Niche Marketing
Mass Medium
Newsbooks
Podcast
13. Film making using high tech cameras and digital filming.
Microcinema
Blinks
Cyber Advertising
Brand Magazine
14. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Syndication
Commuter Papers
Shopbills
Vertical Integration
15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
360 Marketing
Targeting
Copy Testing
Puffets
16. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Production Values
Consumer Culture
Network (broadcasting)
Off-network
17. A broadcasting station that aligns itself with a network.
Affiliates
Mobisodes
Concept Films
Corporate Independent Studios
18. The cumulative audience - pepole who listen every 5 minutes.
Banners
Copyright
Cume
Blinks
19. Rating technology.
Montage
Consumer Juries
Ambient Advertising
Personal Peoplemeter
20. A consumer magazine published by a retail business for readers with similar interests.
Ambient Advertising
Platform
Blockbuster Mentality
Brand Magazine
21. How many people listening every 15 minutes.
Ad-Pull Policy
Clear time
Billings
Average Quarter-Hour
22. Relaxation of ownership and other rules for radio and television.
Audience Fragmentation
Derequlation
Factory Studios
Playlist
23. Tying two seperate but related shots in such a way that take new meaning.
Platform
Montage
P2P (Peer to peer)
Blockbuster Mentality
24. Online billboards placed on the side of the webpage.
Off-network
Podcast
Skyscrapers
Niche Marketing
25. Lumiere brothers device that both photographed and projected action.
Cinematography
Culture
360 Marketing
Narrow Casting
26. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Alternative Press
Forced Exposure
Skyscrapers
Rating
27. Placement of commercials on various online sites.
Niche Marketing
Cyber Advertising
Media Literacy
Ambient Advertising
28. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Webzine
Newsbooks
Corrective Advertising
29. Outmoded name for early cable television.
Engagement
CATV
Average Quarter-Hour
Dominate Culture / Mainstream
30. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Engagement
Platform
Consumer Culture
Advertorial
31. Media mainly used in computer networks such as the Internet.
Network
MP3
Syndication
Targeting
32. Software that gets direct downloads by passing servers.
Blinks
Skyscrapers
Web Radio
P2P (Peer to peer)
33. The first film production companies.
Shopbills
Syndication
Banners
Factory Studios
34. Granting equal carriage over phone and cable lines.
Montage
Off-network
Network Neutrality
Clear time
35. Recreation on television news of some event that is believed to have happened of which could have happened.
Conglomeration
Media Literacy
News Stage
Mass Communication
36. The means of delivering a specific media content.
Skyscrapers
Platform
Network
Narrow Casting
37. The increase in ownership or media outlet.
Open Source Software
Personal Peoplemeter
Cinematography
Conglomeration
38. File compression software that permits streaming of digital audio and video data.
Copy Testing
P2P (Peer to peer)
MP3
Digital Recording
39. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Copy Testing
Consumer Juries
Skyscrapers
40. Ads showing up in nontraditional settings.
Psychographic Segmentation
360 Marketing
Concept Films
Conglomeration
41. Measuring the effectiveness of advertising messages by showing them to consumers.
Franchise Films
Piracy
Copy Testing
Web Radio
42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Shopbills
Network
Network Neutrality
Culture
43. The simultaneous downloading and accessing of digital audio or video data.
Newsbooks
Niche Marketing
Vertical Integration
Streaming
44. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Factory Studios
Psychographic Segmentation
CATV
Ambient Advertising
45. Movies produced with full intention of providing several sequels.
Corrective Advertising
Billings
Franchise Films
Piracy
46. Involves the sale of a program that was originally run on network television: a rerun.
Shopbills
Personal Peoplemeter
Off-network
Webzine
47. Early weekly British Publication that carried ads.
Sweeps Period
Derequlation
Vast Wasteland
Newsbooks
48. Media's content and grammar. Style and ability.
Theatrical Films
Production Values
Alternative Press
Microcinema
49. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Franchise Films
Convergence
Controlled Circulation
Network Neutrality
50. Music custom selected by a disc jockey.
Playlist
MATV
Audience Fragmentation
Puffets