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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Vast Wasteland
Zarred Editions
Banners
2. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Corrective Advertising
Open Source Software
Commuter Papers
3. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Streaming
Corporate Independent Studios
Blinks
Webzine
4. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Rating
MP3
Microcinema
5. When local affiliates carry a network's program.
Clear time
Average Quarter-Hour
Ad-Pull Policy
Culture
6. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Conglomeration
Engagement
Franchise Films
VALS
7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
VALS
Webzine
Concentration on Ownership
Ethnic Press
8. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Montage
Conglomeration
Catalogue Albums
9. The number of issues of a magazine or newspaper that are sold.
Cover
Network (broadcasting)
Corrective Advertising
Circulation
10. Early weekly British Publication that carried ads.
News Stage
Cyber Advertising
Demographic Segmentation
Newsbooks
11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Narrow Casting
Contextual Advertising
Demographic Segmentation
Controlled Circulation
12. The increase in ownership or media outlet.
Common Carrier
Corrective Advertising
Narrow Casting
Conglomeration
13. Ads to correct deceptive advertising.
Shopbills
Cyber Advertising
Corrective Advertising
Dissident Press
14. Online billboards placed on the side of the webpage.
Skyscrapers
Mobisodes
Network (broadcasting)
Media Literacy
15. The ability to comprehand mass communication.
Advertorial
Media Literacy
Vertical Integration
Syndication
16. Commuter Papers - Free dailies designed for young commuters.
Copyright
Commuter Papers
Production Values
Narrow Casting
17. Granting equal carriage over phone and cable lines.
Consumer Juries
Network Neutrality
Webzine
Media Literacy
18. Process of creating shared meaning between the mass and audience.
Mass Communication
Alternative Press
Corporate Independent Studios
Consumer Juries
19. Online messages akin to billboards.
Mass Medium
Theatrical Films
Unique Selling Proposition
Banners
20. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Ad-Pull Policy
Off-network
360 Marketing
Consumer Culture
21. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Mass Communication
Sweeps Period
Media Literacy
Brand Magazine
22. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Demographic Segmentation
Mobisodes
Forced Exposure
Copyright
23. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Concept Films
360 Marketing
Skyscrapers
24. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Zarred Editions
Psychographic Segmentation
Forced Exposure
All Channel Legislation
25. Film making using high tech cameras and digital filming.
Microcinema
Web Radio
Digital Recording
Media Literacy
26. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Consumer Juries
Branding Films
Mass Medium
Vertical Integration
27. Media mainly used in computer networks such as the Internet.
Billings
Conglomeration
Catalogue Albums
Network
28. Tying two seperate but related shots in such a way that take new meaning.
Montage
Network Neutrality
Media Literacy
Forced Exposure
29. Freely downloaded software.
Commuter Papers
Convergence
Sweeps Period
Open Source Software
30. Online magazine.
Narrow Casting
Digital Recording
VALS
Webzine
31. Rating technology.
360 Marketing
Cinematography
Personal Peoplemeter
Streaming
32. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Corporate Independent Studios
Circulation
Unique Selling Proposition
MATV
33. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Dissident Press
Off-network
Mobisodes
Controlled Circulation
34. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Zarred Editions
Dissident Press
Network (broadcasting)
35. Aiming media content at smaller - homogenous audience.
Skyscrapers
Ad-Pull Policy
Production Values
Niche Marketing
36. How many people listening every 15 minutes.
Average Quarter-Hour
Alternative Press
Open Source Software
News Stage
37. Attractive - artful business cards use by early British people to promote themselves.
Cyber Advertising
Shopbills
Affiliates
Ethnic Press
38. The illegal recording and sale of copyrighted material.
Platform
Podcast
Narrow Casting
Piracy
39. The first film production companies.
Consumer Juries
Circulation
Factory Studios
Ethnic Press
40. Recording and downloading of audio files stored on servers.
Circulation
Unique Selling Proposition
Permission Marketing
Podcast
41. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Podcast
Mass Medium
Vast Wasteland
42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
P2P (Peer to peer)
Cyber Advertising
Syndication
Culture
43. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Controlled Circulation
Advertorial
VALS
360 Marketing
44. The simultaneous downloading and accessing of digital audio or video data.
Cume
Corrective Advertising
Streaming
CATV
45. Sale of radio or television content to stations on a market-by-market basis.
Webzine
Syndication
Personal Peoplemeter
Copy Testing
46. A medium that carries messages to other people.
Targeting
Mass Medium
Ad-Pull Policy
Rating
47. A consumer magazine published by a retail business for readers with similar interests.
Ambient Advertising
Webzine
Banners
Brand Magazine
48. Movies produced with full intention of providing several sequels.
Web Radio
Mass Communication
Franchise Films
Cover
49. Measuring the effectiveness of advertising messages by showing them to consumers.
Convergence
Podcast
P2P (Peer to peer)
Copy Testing
50. Recording of one artists music by another.
Common Carrier
Platform
Targeting
Cover