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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.






2. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






3. Lumiere brothers device that both photographed and projected action.






4. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






5. Rating technology.






6. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






7. Ownership of different media companies concentrated in fewer fewer hands.






8. When local affiliates carry a network's program.






9. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






10. Suburban or regional versions of metropolitan newspaper.






11. The illegal recording and sale of copyrighted material.






12. Movies produced with full intention of providing several sequels.






13. Placing ads in public places such as store floors - at gas pumps - in bathroom.






14. Granting equal carriage over phone and cable lines.






15. Ads to correct deceptive advertising.






16. Film making using high tech cameras and digital filming.






17. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






18. The erosions of traditional distinctive style elements.






19. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






20. 1962 Law Requiring all TV sets import to manufacture in the U.S.






21. Total sale of broadcast airtime.






22. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






23. Tying two seperate but related shots in such a way that take new meaning.






24. Connecting multiple sets of single location or building to a single - master antenna.






25. Percentage of a markers total population that is reached by a piece of broadcast programming.






26. Placement of commercials on various online sites.






27. The number of issues of a magazine or newspaper that are sold.






28. The means of delivering a specific media content.






29. A telecommunication company required to carry messages.






30. Relaxation of ownership and other rules for radio and television.






31. Free - alternative weeklies with a local and partical orientation.






32. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






33. Creating space for creative artists.






34. Software that gets direct downloads by passing servers.






35. The first film production companies.






36. Measuring the effectiveness of advertising messages by showing them to consumers.






37. How many people listening every 15 minutes.






38. Aiming media content at smaller - homogenous audience.






39. Online magazine.






40. The ability to comprehand mass communication.






41. Media mainly used in computer networks such as the Internet.






42. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






43. Identifying and granting ownership of a given piece of expression to protect the creators interest.






44. Sponsor-financing of movies to advance a manufactures product.






45. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






46. Recording and downloading of audio files stored on servers.






47. Movies produced primarily for initial exhibition on theater screens.






48. Involves the sale of a program that was originally run on network television: a rerun.






49. A medium that carries messages to other people.






50. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.