Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online billboards placed on the side of the webpage.






2. Movies produced primarily for initial exhibition on theater screens.






3. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






4. Media's content and grammar. Style and ability.






5. Placement of commercials on various online sites.






6. Free - alternative weeklies with a local and partical orientation.






7. Audience for specific media content becoming smaller and increasingly homogeneous.






8. Relaxation of ownership and other rules for radio and television.






9. Early weekly British Publication that carried ads.






10. People considered to be representatives of the target market - review a number of approaches to the campaign.






11. Measuring the effectiveness of advertising messages by showing them to consumers.






12. A consumer magazine published by a retail business for readers with similar interests.






13. Percentage of a markers total population that is reached by a piece of broadcast programming.






14. Tying two seperate but related shots in such a way that take new meaning.






15. Brief video episodes of television on mobile screens.






16. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






17. Weekly free pages with local events.






18. Suburban or regional versions of metropolitan newspaper.






19. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






20. Ownership of different media companies concentrated in fewer fewer hands.






21. A style of media with a distinctive style.






22. The first film production companies.






23. 1962 Law Requiring all TV sets import to manufacture in the U.S.






24. Film making using high tech cameras and digital filming.






25. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






26. Aiming media content or consumer products at smaller - more specific audience.






27. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






28. Sponsor-financing of movies to advance a manufactures product.






29. The simultaneous downloading and accessing of digital audio or video data.






30. Rating technology.






31. The number of issues of a magazine or newspaper that are sold.






32. The illegal recording and sale of copyrighted material.






33. Sale of radio or television content to stations on a market-by-market basis.






34. In record retailing - albums more than 3 years old.






35. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






36. Online magazine.






37. Online messages akin to billboards.






38. Attractive - artful business cards use by early British people to promote themselves.






39. The delivery of radio over the internet directly to individual listeners.






40. Recreation on television news of some event that is believed to have happened of which could have happened.






41. The culture that seems to hold sway with the majority of people.






42. Music custom selected by a disc jockey.






43. Involves the sale of a program that was originally run on network television: a rerun.






44. Recording of one artists music by another.






45. Identifying and granting ownership of a given piece of expression to protect the creators interest.






46. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






47. Recording and downloading of audio files stored on servers.






48. The means of delivering a specific media content.






49. How many people listening every 15 minutes.






50. The increase in ownership or media outlet.