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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Relaxation of ownership and other rules for radio and television.






2. A consumer magazine published by a retail business for readers with similar interests.






3. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






4. The culture that seems to hold sway with the majority of people.






5. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






6. Demand by a advertiser to review an article with the threat of being pulled out - if not.






7. A broadcasting station that aligns itself with a network.






8. Movies produced primarily for initial exhibition on theater screens.






9. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






10. The cumulative audience - pepole who listen every 5 minutes.






11. Aiming media content at smaller - homogenous audience.






12. The erosions of traditional distinctive style elements.






13. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






14. Online billboards placed on the side of the webpage.






15. Tying two seperate but related shots in such a way that take new meaning.






16. Film making using high tech cameras and digital filming.






17. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






18. Audience for specific media content becoming smaller and increasingly homogeneous.






19. People considered to be representatives of the target market - review a number of approaches to the campaign.






20. Ads to correct deceptive advertising.






21. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






22. Ads showing up in nontraditional settings.






23. Connecting multiple sets of single location or building to a single - master antenna.






24. File compression software that permits streaming of digital audio and video data.






25. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. A style of media with a distinctive style.






28. Advertising that the consumer actively accepts.






29. Process of creating shared meaning between the mass and audience.






30. 1 second commercials between songs on the radio.






31. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






32. Granting equal carriage over phone and cable lines.






33. A telecommunication company required to carry messages.






34. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






35. The simultaneous downloading and accessing of digital audio or video data.






36. How many people listening every 15 minutes.






37. Suburban or regional versions of metropolitan newspaper.






38. Sale of radio or television content to stations on a market-by-market basis.






39. Movies produced with full intention of providing several sequels.






40. The means of delivering a specific media content.






41. Measuring the effectiveness of advertising messages by showing them to consumers.






42. In record retailing - albums more than 3 years old.






43. Ownership of different media companies concentrated in fewer fewer hands.






44. Placement of commercials on various online sites.






45. Creating space for creative artists.






46. Outmoded name for early cable television.






47. Commuter Papers - Free dailies designed for young commuters.






48. Recording and downloading of audio files stored on servers.






49. Media mainly used in computer networks such as the Internet.






50. Freely downloaded software.







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Can you answer 50 questions in 15 minutes?


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