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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording of one artists music by another.
Circulation
Audience Fragmentation
Branding Films
Cover
2. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Cume
Feature Syndicates
Derequlation
3. Aiming media content at smaller - homogenous audience.
Cume
Advertorial
Niche Marketing
News Stage
4. Total sale of broadcast airtime.
Commuter Papers
Banners
Billings
360 Marketing
5. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Narrow Casting
Brand Magazine
Puffets
Alternative Press
6. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Network (broadcasting)
Unique Selling Proposition
Copy Testing
Copyright
7. The ability to comprehand mass communication.
Mobisodes
Vast Wasteland
Unique Selling Proposition
Media Literacy
8. Advertising that the consumer actively accepts.
Cover
Corrective Advertising
Permission Marketing
Personal Peoplemeter
9. Process of creating shared meaning between the mass and audience.
Convergence
Affiliates
Permission Marketing
Mass Communication
10. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Dominate Culture / Mainstream
Culture
Montage
Cover
11. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Cyber Advertising
Vertical Integration
Consumer Culture
Brand Magazine
12. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Concept Films
Mass Communication
Vast Wasteland
13. The number of issues of a magazine or newspaper that are sold.
Mobisodes
Personal Peoplemeter
Digital Recording
Circulation
14. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Engagement
Concept Films
All Channel Legislation
15. Creating space for creative artists.
Feature Syndicates
Cover
Conglomeration
Off-network
16. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Demographic Segmentation
Ethnic Press
Cyber Advertising
Mobisodes
17. A broadcasting station that aligns itself with a network.
Affiliates
Factory Studios
Consumer Juries
Average Quarter-Hour
18. Online messages akin to billboards.
Podcast
Zarred Editions
Banners
Consumer Juries
19. Media's content and grammar. Style and ability.
Average Quarter-Hour
Dominate Culture / Mainstream
VALS
Production Values
20. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Puffets
Syndication
P2P (Peer to peer)
21. Tying two seperate but related shots in such a way that take new meaning.
Montage
Theatrical Films
Platform
Skyscrapers
22. Measuring the effectiveness of advertising messages by showing them to consumers.
Clear time
Audience Fragmentation
Copy Testing
Digital Recording
23. Sponsor-financing of movies to advance a manufactures product.
Catalogue Albums
Webzine
Microcinema
Branding Films
24. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Cume
Affiliates
Streaming
25. How many people listening every 15 minutes.
Podcast
Montage
Feature Syndicates
Average Quarter-Hour
26. Commuter Papers - Free dailies designed for young commuters.
Clear time
Culture
Commuter Papers
CATV
27. Ownership of different media companies concentrated in fewer fewer hands.
Web Radio
Network
Concentration on Ownership
Engagement
28. The delivery of radio over the internet directly to individual listeners.
Permission Marketing
Vast Wasteland
Web Radio
Convergence
29. Film making using high tech cameras and digital filming.
Sweeps Period
Average Quarter-Hour
Microcinema
Common Carrier
30. The culture that seems to hold sway with the majority of people.
Audience Fragmentation
Dominate Culture / Mainstream
Shopbills
Niche Marketing
31. Brief video episodes of television on mobile screens.
Forced Exposure
Concentration on Ownership
Mobisodes
Rating
32. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Dominate Culture / Mainstream
Engagement
Consumer Culture
Digital Recording
33. Placement of commercials on various online sites.
Cyber Advertising
Network (broadcasting)
Narrow Casting
Streaming
34. A consumer magazine published by a retail business for readers with similar interests.
Blockbuster Mentality
Webzine
Psychographic Segmentation
Brand Magazine
35. Music custom selected by a disc jockey.
Newsbooks
Playlist
Piracy
Commuter Papers
36. The increase in ownership or media outlet.
Microcinema
Conglomeration
Blockbuster Mentality
VALS
37. Percentage of a markers total population that is reached by a piece of broadcast programming.
Skyscrapers
Narrow Casting
Convergence
Rating
38. Suburban or regional versions of metropolitan newspaper.
Derequlation
Media Literacy
Zarred Editions
P2P (Peer to peer)
39. Lumiere brothers device that both photographed and projected action.
Cinematography
Culture
Blinks
Ambient Advertising
40. When local affiliates carry a network's program.
Concept Films
Niche Marketing
Clear time
Theatrical Films
41. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Commuter Papers
Advertorial
Factory Studios
Contextual Advertising
42. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Psychographic Segmentation
Concept Films
Vertical Integration
43. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Common Carrier
Sweeps Period
Permission Marketing
Conglomeration
44. Media mainly used in computer networks such as the Internet.
Catalogue Albums
Digital Recording
Vertical Integration
Network
45. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Sweeps Period
Zarred Editions
Engagement
Digital Recording
46. Movies produced with full intention of providing several sequels.
Genre
Corrective Advertising
Franchise Films
Cume
47. Outmoded name for early cable television.
Personal Peoplemeter
CATV
Concentration on Ownership
Corporate Independent Studios
48. The illegal recording and sale of copyrighted material.
Streaming
Piracy
Mobisodes
Ethnic Press
49. The simultaneous downloading and accessing of digital audio or video data.
Demographic Segmentation
Average Quarter-Hour
Streaming
Open Source Software
50. A style of media with a distinctive style.
Circulation
Genre
Zarred Editions
Playlist