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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first film production companies.






2. A broadcasting station that aligns itself with a network.






3. Identifying and granting ownership of a given piece of expression to protect the creators interest.






4. Involves the sale of a program that was originally run on network television: a rerun.






5. Weekly free pages with local events.






6. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






7. Outmoded name for early cable television.






8. Relaxation of ownership and other rules for radio and television.






9. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






10. A consumer magazine published by a retail business for readers with similar interests.






11. Process of creating shared meaning between the mass and audience.






12. Connecting multiple sets of single location or building to a single - master antenna.






13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






14. The number of issues of a magazine or newspaper that are sold.






15. Movies produced with full intention of providing several sequels.






16. When local affiliates carry a network's program.






17. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






18. Granting equal carriage over phone and cable lines.






19. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






20. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






21. Placing ads in public places such as store floors - at gas pumps - in bathroom.






22. A telecommunication company required to carry messages.






23. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






24. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






25. Brief video episodes of television on mobile screens.






26. Early weekly British Publication that carried ads.






27. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






28. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






29. The illegal recording and sale of copyrighted material.






30. Media's content and grammar. Style and ability.






31. The ability to comprehand mass communication.






32. Percentage of a markers total population that is reached by a piece of broadcast programming.






33. Total sale of broadcast airtime.






34. 1962 Law Requiring all TV sets import to manufacture in the U.S.






35. The simultaneous downloading and accessing of digital audio or video data.






36. The means of delivering a specific media content.






37. Audience for specific media content becoming smaller and increasingly homogeneous.






38. Movies that can be described in one line.






39. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






40. Film making using high tech cameras and digital filming.






41. Aiming broadcasting at a smaller audience.






42. Advertising that the consumer actively accepts.






43. Sponsor-financing of movies to advance a manufactures product.






44. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






45. Ownership of different media companies concentrated in fewer fewer hands.






46. A style of media with a distinctive style.






47. Commuter Papers - Free dailies designed for young commuters.






48. In record retailing - albums more than 3 years old.






49. Measuring the effectiveness of advertising messages by showing them to consumers.






50. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.