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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming broadcasting at a smaller audience.
Skyscrapers
Conglomeration
Concept Films
Narrow Casting
2. The cumulative audience - pepole who listen every 5 minutes.
Genre
Cume
Dissident Press
News Stage
3. Tying two seperate but related shots in such a way that take new meaning.
Network
Copy Testing
Montage
Network Neutrality
4. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Concept Films
Brand Magazine
Concentration on Ownership
5. Recording of one artists music by another.
Mass Communication
Permission Marketing
All Channel Legislation
Cover
6. Connecting multiple sets of single location or building to a single - master antenna.
Branding Films
Streaming
Vast Wasteland
MATV
7. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Copy Testing
Ethnic Press
Culture
Ad-Pull Policy
8. Advertising that the consumer actively accepts.
Permission Marketing
Personal Peoplemeter
Corrective Advertising
Dissident Press
9. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Narrow Casting
Controlled Circulation
Clear time
Network (broadcasting)
10. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Factory Studios
Concept Films
Zarred Editions
11. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
MP3
Advertorial
Cyber Advertising
Vertical Integration
12. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Vast Wasteland
Ambient Advertising
Genre
Copyright
13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Cover
Targeting
Vertical Integration
Cyber Advertising
14. Aiming media content at smaller - homogenous audience.
MP3
Platform
Niche Marketing
Controlled Circulation
15. Music custom selected by a disc jockey.
Convergence
Playlist
Streaming
Newsbooks
16. Total sale of broadcast airtime.
Billings
Web Radio
Open Source Software
Platform
17. Film making using high tech cameras and digital filming.
Cume
Playlist
Montage
Microcinema
18. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Controlled Circulation
Concentration on Ownership
Alternative Press
Corporate Independent Studios
19. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Shopbills
Cover
Forced Exposure
All Channel Legislation
20. A broadcasting station that aligns itself with a network.
Corporate Independent Studios
Affiliates
Streaming
Digital Recording
21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Montage
Vast Wasteland
Affiliates
Cover
22. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Culture
Ethnic Press
Ad-Pull Policy
Montage
23. Ownership of different media companies concentrated in fewer fewer hands.
Factory Studios
Ambient Advertising
Concentration on Ownership
360 Marketing
24. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Corrective Advertising
Webzine
Podcast
25. Online billboards placed on the side of the webpage.
Franchise Films
Skyscrapers
Zarred Editions
Blinks
26. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Catalogue Albums
Ad-Pull Policy
Montage
Sweeps Period
27. How many people listening every 15 minutes.
Concept Films
Common Carrier
Average Quarter-Hour
Convergence
28. People considered to be representatives of the target market - review a number of approaches to the campaign.
Playlist
Targeting
Piracy
Consumer Juries
29. Process of creating shared meaning between the mass and audience.
Mass Communication
Average Quarter-Hour
Digital Recording
Billings
30. A style of media with a distinctive style.
360 Marketing
Cover
Genre
Targeting
31. Media mainly used in computer networks such as the Internet.
Cinematography
Network
Theatrical Films
Playlist
32. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Franchise Films
Blockbuster Mentality
Digital Recording
Affiliates
33. The culture that seems to hold sway with the majority of people.
Concept Films
Piracy
Microcinema
Dominate Culture / Mainstream
34. The number of issues of a magazine or newspaper that are sold.
Demographic Segmentation
Circulation
Mass Communication
Consumer Juries
35. Creating space for creative artists.
Sweeps Period
Feature Syndicates
Engagement
Production Values
36. In record retailing - albums more than 3 years old.
Catalogue Albums
Streaming
Common Carrier
Open Source Software
37. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Production Values
Unique Selling Proposition
Ethnic Press
Brand Magazine
38. Movies produced with full intention of providing several sequels.
CATV
Banners
Personal Peoplemeter
Franchise Films
39. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Controlled Circulation
Cyber Advertising
Digital Recording
Ambient Advertising
40. Online messages akin to billboards.
Banners
Conglomeration
Branding Films
P2P (Peer to peer)
41. Recreation on television news of some event that is believed to have happened of which could have happened.
Convergence
News Stage
CATV
Podcast
42. Movies that can be described in one line.
Unique Selling Proposition
Ad-Pull Policy
Convergence
Concept Films
43. Outmoded name for early cable television.
CATV
Mobisodes
Sweeps Period
P2P (Peer to peer)
44. Commuter Papers - Free dailies designed for young commuters.
Consumer Juries
Commuter Papers
Ad-Pull Policy
Average Quarter-Hour
45. Percentage of a markers total population that is reached by a piece of broadcast programming.
Ambient Advertising
Open Source Software
360 Marketing
Rating
46. Online magazine.
Cyber Advertising
Webzine
Contextual Advertising
Culture
47. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Convergence
Corrective Advertising
Engagement
Alternative Press
48. Relaxation of ownership and other rules for radio and television.
CATV
Concentration on Ownership
News Stage
Derequlation
49. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Engagement
Newsbooks
Unique Selling Proposition
Factory Studios
50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Derequlation
Corporate Independent Studios
Demographic Segmentation
Audience Fragmentation
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