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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A consumer magazine published by a retail business for readers with similar interests.






2. Software that gets direct downloads by passing servers.






3. Relaxation of ownership and other rules for radio and television.






4. Total sale of broadcast airtime.






5. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






6. The erosions of traditional distinctive style elements.






7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






8. Sponsor-financing of movies to advance a manufactures product.






9. Aiming media content at smaller - homogenous audience.






10. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






11. Identifying and granting ownership of a given piece of expression to protect the creators interest.






12. The delivery of radio over the internet directly to individual listeners.






13. Measuring the effectiveness of advertising messages by showing them to consumers.






14. Media's content and grammar. Style and ability.






15. The increase in ownership or media outlet.






16. Early weekly British Publication that carried ads.






17. Online magazine.






18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






19. Rating technology.






20. How many people listening every 15 minutes.






21. Suburban or regional versions of metropolitan newspaper.






22. File compression software that permits streaming of digital audio and video data.






23. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






24. 1962 Law Requiring all TV sets import to manufacture in the U.S.






25. A style of media with a distinctive style.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. Placement of commercials on various online sites.






28. Music custom selected by a disc jockey.






29. A telecommunication company required to carry messages.






30. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






31. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






32. Percentage of a markers total population that is reached by a piece of broadcast programming.






33. Creating space for creative artists.






34. The first film production companies.






35. Tying two seperate but related shots in such a way that take new meaning.






36. Sale of radio or television content to stations on a market-by-market basis.






37. People considered to be representatives of the target market - review a number of approaches to the campaign.






38. Commuter Papers - Free dailies designed for young commuters.






39. Demand by a advertiser to review an article with the threat of being pulled out - if not.






40. Movies produced with full intention of providing several sequels.






41. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






42. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






43. The illegal recording and sale of copyrighted material.






44. Recording and downloading of audio files stored on servers.






45. Freely downloaded software.






46. The cumulative audience - pepole who listen every 5 minutes.






47. Ownership of different media companies concentrated in fewer fewer hands.






48. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






49. The number of issues of a magazine or newspaper that are sold.






50. Audience for specific media content becoming smaller and increasingly homogeneous.