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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attractive - artful business cards use by early British people to promote themselves.
Production Values
Mass Communication
Vertical Integration
Shopbills
2. Aiming media content at smaller - homogenous audience.
Derequlation
Niche Marketing
Genre
Ambient Advertising
3. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Consumer Culture
Media Literacy
Web Radio
4. Relaxation of ownership and other rules for radio and television.
Syndication
Narrow Casting
Circulation
Derequlation
5. In record retailing - albums more than 3 years old.
Open Source Software
Conglomeration
Catalogue Albums
Streaming
6. Film making using high tech cameras and digital filming.
Factory Studios
Mobisodes
Open Source Software
Microcinema
7. The illegal recording and sale of copyrighted material.
Engagement
Open Source Software
Piracy
Vertical Integration
8. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Dominate Culture / Mainstream
Banners
Engagement
9. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Corrective Advertising
Blockbuster Mentality
Derequlation
Psychographic Segmentation
10. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Mass Communication
CATV
Corporate Independent Studios
Feature Syndicates
11. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Factory Studios
Concentration on Ownership
Vertical Integration
MP3
12. When local affiliates carry a network's program.
Clear time
Podcast
Webzine
Culture
13. 1 second commercials between songs on the radio.
Blinks
Billings
Advertorial
Factory Studios
14. Rating technology.
Personal Peoplemeter
Network
Theatrical Films
Audience Fragmentation
15. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Ethnic Press
Sweeps Period
Genre
16. Movies that can be described in one line.
Banners
Concept Films
Commuter Papers
Average Quarter-Hour
17. A consumer magazine published by a retail business for readers with similar interests.
Network (broadcasting)
Brand Magazine
Shopbills
Permission Marketing
18. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Corrective Advertising
Contextual Advertising
Copyright
Piracy
19. Creating space for creative artists.
VALS
Concept Films
Feature Syndicates
Ad-Pull Policy
20. Media's content and grammar. Style and ability.
Convergence
Permission Marketing
Production Values
Mass Communication
21. Ads showing up in nontraditional settings.
Shopbills
360 Marketing
Media Literacy
Vast Wasteland
22. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Commuter Papers
News Stage
Webzine
Network (broadcasting)
23. Placement of commercials on various online sites.
Niche Marketing
Corrective Advertising
Cyber Advertising
Vertical Integration
24. A medium that carries messages to other people.
Digital Recording
Convergence
Mass Medium
Factory Studios
25. Free - alternative weeklies with a local and partical orientation.
Franchise Films
Permission Marketing
Dissident Press
Production Values
26. Sale of radio or television content to stations on a market-by-market basis.
MATV
Blockbuster Mentality
Targeting
Syndication
27. How many people listening every 15 minutes.
Average Quarter-Hour
Off-network
Network (broadcasting)
MATV
28. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
P2P (Peer to peer)
Consumer Culture
Ambient Advertising
29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Engagement
Mass Communication
Advertorial
Branding Films
30. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Brand Magazine
Copyright
VALS
Vast Wasteland
31. A telecommunication company required to carry messages.
Common Carrier
Targeting
Ad-Pull Policy
Billings
32. The erosions of traditional distinctive style elements.
Contextual Advertising
Blockbuster Mentality
Convergence
VALS
33. Recording and downloading of audio files stored on servers.
Conglomeration
Copyright
Podcast
Contextual Advertising
34. Freely downloaded software.
Open Source Software
Mass Communication
360 Marketing
Consumer Culture
35. A style of media with a distinctive style.
Syndication
Genre
Franchise Films
Digital Recording
36. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Niche Marketing
Open Source Software
Conglomeration
Controlled Circulation
37. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
MATV
Digital Recording
Mobisodes
Psychographic Segmentation
38. Involves the sale of a program that was originally run on network television: a rerun.
Digital Recording
Zarred Editions
Off-network
Cume
39. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Piracy
Open Source Software
Theatrical Films
40. Aiming broadcasting at a smaller audience.
Off-network
Narrow Casting
Controlled Circulation
Conglomeration
41. Brief video episodes of television on mobile screens.
Blinks
Webzine
Cyber Advertising
Mobisodes
42. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Branding Films
Network
Derequlation
43. Online magazine.
Microcinema
Average Quarter-Hour
Ambient Advertising
Webzine
44. The first film production companies.
Factory Studios
Affiliates
Forced Exposure
Digital Recording
45. Granting equal carriage over phone and cable lines.
Network Neutrality
Dominate Culture / Mainstream
Dissident Press
Production Values
46. Online messages akin to billboards.
Streaming
Advertorial
CATV
Banners
47. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Consumer Juries
Vertical Integration
Culture
Conglomeration
48. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Ambient Advertising
Dominate Culture / Mainstream
Copyright
49. Connecting multiple sets of single location or building to a single - master antenna.
Streaming
Cinematography
MATV
Factory Studios
50. Ads to correct deceptive advertising.
Open Source Software
Off-network
Podcast
Corrective Advertising