Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sponsor-financing of movies to advance a manufactures product.






2. Suburban or regional versions of metropolitan newspaper.






3. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






4. Ads showing up in nontraditional settings.






5. Identifying and granting ownership of a given piece of expression to protect the creators interest.






6. Outmoded name for early cable television.






7. 1962 Law Requiring all TV sets import to manufacture in the U.S.






8. Music custom selected by a disc jockey.






9. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






10. How many people listening every 15 minutes.






11. Software that gets direct downloads by passing servers.






12. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






13. Aiming broadcasting at a smaller audience.






14. Ownership of different media companies concentrated in fewer fewer hands.






15. People considered to be representatives of the target market - review a number of approaches to the campaign.






16. Recreation on television news of some event that is believed to have happened of which could have happened.






17. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






18. The delivery of radio over the internet directly to individual listeners.






19. The means of delivering a specific media content.






20. In record retailing - albums more than 3 years old.






21. Connecting multiple sets of single location or building to a single - master antenna.






22. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






23. Brief video episodes of television on mobile screens.






24. Placing ads in public places such as store floors - at gas pumps - in bathroom.






25. The cumulative audience - pepole who listen every 5 minutes.






26. Placement of commercials on various online sites.






27. Free - alternative weeklies with a local and partical orientation.






28. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






29. Early weekly British Publication that carried ads.






30. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






31. Movies produced with full intention of providing several sequels.






32. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






33. Online messages akin to billboards.






34. The first film production companies.






35. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






36. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






37. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






38. A consumer magazine published by a retail business for readers with similar interests.






39. Percentage of a markers total population that is reached by a piece of broadcast programming.






40. Online magazine.






41. Process of creating shared meaning between the mass and audience.






42. The illegal recording and sale of copyrighted material.






43. Recording of one artists music by another.






44. A telecommunication company required to carry messages.






45. Total sale of broadcast airtime.






46. Measuring the effectiveness of advertising messages by showing them to consumers.






47. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






48. Film making using high tech cameras and digital filming.






49. Movies produced primarily for initial exhibition on theater screens.






50. Freely downloaded software.