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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.
Platform
Copy Testing
Culture
Network
2. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Banners
Consumer Culture
Controlled Circulation
3. Online billboards placed on the side of the webpage.
Banners
Theatrical Films
Piracy
Skyscrapers
4. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
MATV
Engagement
News Stage
Montage
5. A style of media with a distinctive style.
Genre
Conglomeration
Syndication
Zarred Editions
6. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Clear time
Permission Marketing
Cyber Advertising
7. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Average Quarter-Hour
MP3
Affiliates
Unique Selling Proposition
8. Aiming media content at smaller - homogenous audience.
Mobisodes
Banners
Genre
Niche Marketing
9. Audience for specific media content becoming smaller and increasingly homogeneous.
Web Radio
Audience Fragmentation
Convergence
Conglomeration
10. Outmoded name for early cable television.
Zarred Editions
Commuter Papers
Alternative Press
CATV
11. Movies that can be described in one line.
Concept Films
All Channel Legislation
Shopbills
Circulation
12. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Targeting
Network Neutrality
Contextual Advertising
Sweeps Period
13. Advertising that the consumer actively accepts.
Webzine
Branding Films
Permission Marketing
Concept Films
14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Webzine
All Channel Legislation
Concept Films
15. Connecting multiple sets of single location or building to a single - master antenna.
Demographic Segmentation
Common Carrier
MATV
Franchise Films
16. The illegal recording and sale of copyrighted material.
Engagement
Podcast
Piracy
Unique Selling Proposition
17. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Engagement
Advertorial
Demographic Segmentation
Webzine
18. Relaxation of ownership and other rules for radio and television.
Concept Films
Conglomeration
360 Marketing
Derequlation
19. Recording and downloading of audio files stored on servers.
Mass Medium
Podcast
Derequlation
Cinematography
20. The number of issues of a magazine or newspaper that are sold.
Catalogue Albums
Clear time
Circulation
Blockbuster Mentality
21. Freely downloaded software.
Open Source Software
Corrective Advertising
P2P (Peer to peer)
Blockbuster Mentality
22. The first film production companies.
Conglomeration
Mass Medium
Catalogue Albums
Factory Studios
23. Placement of commercials on various online sites.
Copy Testing
Average Quarter-Hour
Advertorial
Cyber Advertising
24. Sponsor-financing of movies to advance a manufactures product.
Controlled Circulation
All Channel Legislation
Mass Communication
Branding Films
25. A telecommunication company required to carry messages.
Common Carrier
Media Literacy
Network (broadcasting)
Mobisodes
26. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Dominate Culture / Mainstream
Montage
Cover
27. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Convergence
All Channel Legislation
Audience Fragmentation
Cume
28. Process of creating shared meaning between the mass and audience.
Web Radio
Blinks
Narrow Casting
Mass Communication
29. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Controlled Circulation
Common Carrier
Demographic Segmentation
Cyber Advertising
30. A broadcasting station that aligns itself with a network.
Affiliates
Network (broadcasting)
Concentration on Ownership
Culture
31. A consumer magazine published by a retail business for readers with similar interests.
Mobisodes
Web Radio
Brand Magazine
CATV
32. The cumulative audience - pepole who listen every 5 minutes.
Consumer Juries
Production Values
Cume
Mass Communication
33. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Zarred Editions
Network (broadcasting)
Brand Magazine
Advertorial
34. How many people listening every 15 minutes.
Consumer Juries
Advertorial
Average Quarter-Hour
Personal Peoplemeter
35. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
All Channel Legislation
Web Radio
Forced Exposure
Cume
36. Suburban or regional versions of metropolitan newspaper.
Brand Magazine
Advertorial
P2P (Peer to peer)
Zarred Editions
37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Microcinema
Consumer Culture
Rating
Playlist
38. Creating space for creative artists.
VALS
Feature Syndicates
Audience Fragmentation
Commuter Papers
39. Media's content and grammar. Style and ability.
Shopbills
Production Values
Puffets
Ambient Advertising
40. Movies produced with full intention of providing several sequels.
Concept Films
Franchise Films
Zarred Editions
Audience Fragmentation
41. The increase in ownership or media outlet.
Podcast
Average Quarter-Hour
Franchise Films
Conglomeration
42. Lumiere brothers device that both photographed and projected action.
VALS
Conglomeration
Demographic Segmentation
Cinematography
43. Recreation on television news of some event that is believed to have happened of which could have happened.
Clear time
Contextual Advertising
News Stage
CATV
44. 1 second commercials between songs on the radio.
Blinks
Theatrical Films
Skyscrapers
Cume
45. File compression software that permits streaming of digital audio and video data.
Franchise Films
Affiliates
360 Marketing
MP3
46. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Conglomeration
Ambient Advertising
Open Source Software
Controlled Circulation
47. Sale of radio or television content to stations on a market-by-market basis.
Banners
Common Carrier
Syndication
Blinks
48. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Corrective Advertising
Convergence
Skyscrapers
49. Weekly free pages with local events.
Platform
Piracy
Alternative Press
Montage
50. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
VALS
Affiliates
Unique Selling Proposition