Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming broadcasting at a smaller audience.






2. A telecommunication company required to carry messages.






3. Involves the sale of a program that was originally run on network television: a rerun.






4. Media's content and grammar. Style and ability.






5. Media mainly used in computer networks such as the Internet.






6. Early weekly British Publication that carried ads.






7. Film making using high tech cameras and digital filming.






8. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






9. Movies produced with full intention of providing several sequels.






10. Online messages akin to billboards.






11. Percentage of a markers total population that is reached by a piece of broadcast programming.






12. Free - alternative weeklies with a local and partical orientation.






13. In record retailing - albums more than 3 years old.






14. Ads to correct deceptive advertising.






15. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






16. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






17. Rating technology.






18. The illegal recording and sale of copyrighted material.






19. Sale of radio or television content to stations on a market-by-market basis.






20. Connecting multiple sets of single location or building to a single - master antenna.






21. Ownership of different media companies concentrated in fewer fewer hands.






22. A consumer magazine published by a retail business for readers with similar interests.






23. Audience for specific media content becoming smaller and increasingly homogeneous.






24. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






25. Demand by a advertiser to review an article with the threat of being pulled out - if not.






26. Online billboards placed on the side of the webpage.






27. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






28. The first film production companies.






29. Placing ads in public places such as store floors - at gas pumps - in bathroom.






30. Lumiere brothers device that both photographed and projected action.






31. Aiming media content at smaller - homogenous audience.






32. Software that gets direct downloads by passing servers.






33. Process of creating shared meaning between the mass and audience.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. People considered to be representatives of the target market - review a number of approaches to the campaign.






36. The increase in ownership or media outlet.






37. Freely downloaded software.






38. Online magazine.






39. Music custom selected by a disc jockey.






40. Sponsor-financing of movies to advance a manufactures product.






41. Commuter Papers - Free dailies designed for young commuters.






42. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






43. The delivery of radio over the internet directly to individual listeners.






44. Recreation on television news of some event that is believed to have happened of which could have happened.






45. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






46. Suburban or regional versions of metropolitan newspaper.






47. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






48. The simultaneous downloading and accessing of digital audio or video data.






49. The means of delivering a specific media content.






50. Measuring the effectiveness of advertising messages by showing them to consumers.