SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Feature Syndicates
News Stage
Genre
2. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
CATV
Network (broadcasting)
Feature Syndicates
Vertical Integration
3. Tying two seperate but related shots in such a way that take new meaning.
Skyscrapers
Convergence
Cume
Montage
4. A broadcasting station that aligns itself with a network.
Mass Medium
Dissident Press
Affiliates
Network (broadcasting)
5. Measuring the effectiveness of advertising messages by showing them to consumers.
Audience Fragmentation
Copy Testing
Newsbooks
Vast Wasteland
6. Movies that can be described in one line.
Concept Films
Ambient Advertising
Culture
Digital Recording
7. Suburban or regional versions of metropolitan newspaper.
Convergence
Open Source Software
Zarred Editions
Mobisodes
8. Media mainly used in computer networks such as the Internet.
Network
Microcinema
Off-network
Vertical Integration
9. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Contextual Advertising
All Channel Legislation
Mobisodes
Brand Magazine
10. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Playlist
Circulation
Sweeps Period
Blockbuster Mentality
11. Aiming media content at smaller - homogenous audience.
Circulation
Niche Marketing
Newsbooks
Theatrical Films
12. Software that gets direct downloads by passing servers.
VALS
Digital Recording
P2P (Peer to peer)
Webzine
13. The number of issues of a magazine or newspaper that are sold.
Circulation
Controlled Circulation
Personal Peoplemeter
Contextual Advertising
14. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Psychographic Segmentation
Theatrical Films
Advertorial
15. When local affiliates carry a network's program.
Cinematography
Concentration on Ownership
P2P (Peer to peer)
Clear time
16. The increase in ownership or media outlet.
Conglomeration
Controlled Circulation
Unique Selling Proposition
Podcast
17. Involves the sale of a program that was originally run on network television: a rerun.
Mobisodes
Off-network
Average Quarter-Hour
Sweeps Period
18. The means of delivering a specific media content.
Banners
Platform
Puffets
Alternative Press
19. Online magazine.
Permission Marketing
Network (broadcasting)
Catalogue Albums
Webzine
20. Music custom selected by a disc jockey.
MATV
Conglomeration
Playlist
Mass Medium
21. Ownership of different media companies concentrated in fewer fewer hands.
Off-network
Cover
Copyright
Concentration on Ownership
22. The delivery of radio over the internet directly to individual listeners.
Microcinema
Web Radio
Concept Films
Network (broadcasting)
23. Early weekly British Publication that carried ads.
P2P (Peer to peer)
Newsbooks
Puffets
Open Source Software
24. Rating technology.
Culture
Personal Peoplemeter
Consumer Juries
Niche Marketing
25. Attractive - artful business cards use by early British people to promote themselves.
Digital Recording
Shopbills
Clear time
Network (broadcasting)
26. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Piracy
Digital Recording
CATV
Corrective Advertising
27. Audience for specific media content becoming smaller and increasingly homogeneous.
Niche Marketing
Vast Wasteland
Audience Fragmentation
Unique Selling Proposition
28. Percentage of a markers total population that is reached by a piece of broadcast programming.
Copyright
Streaming
Rating
Advertorial
29. The illegal recording and sale of copyrighted material.
Mobisodes
Banners
Newsbooks
Piracy
30. Aiming media content or consumer products at smaller - more specific audience.
Piracy
Advertorial
Blockbuster Mentality
Targeting
31. 1 second commercials between songs on the radio.
Blinks
Web Radio
Digital Recording
Billings
32. Relaxation of ownership and other rules for radio and television.
Circulation
Web Radio
Copy Testing
Derequlation
33. Media's content and grammar. Style and ability.
Production Values
Conglomeration
VALS
MP3
34. Creating space for creative artists.
P2P (Peer to peer)
Feature Syndicates
Dissident Press
Unique Selling Proposition
35. Film making using high tech cameras and digital filming.
Microcinema
Concept Films
Affiliates
Skyscrapers
36. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Puffets
Culture
Skyscrapers
37. The ability to comprehand mass communication.
All Channel Legislation
Forced Exposure
Cinematography
Media Literacy
38. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Cinematography
CATV
MATV
Advertorial
39. Sale of radio or television content to stations on a market-by-market basis.
Newsbooks
Syndication
Mobisodes
Contextual Advertising
40. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Streaming
Shopbills
Feature Syndicates
VALS
41. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Copy Testing
Vertical Integration
Feature Syndicates
Demographic Segmentation
42. The cumulative audience - pepole who listen every 5 minutes.
Network (broadcasting)
Cume
Copyright
Concentration on Ownership
43. Ads to correct deceptive advertising.
Corrective Advertising
News Stage
Cover
Microcinema
44. Free - alternative weeklies with a local and partical orientation.
All Channel Legislation
Dissident Press
News Stage
Controlled Circulation
45. Movies produced with full intention of providing several sequels.
Controlled Circulation
Blinks
Factory Studios
Franchise Films
46. Freely downloaded software.
MATV
Open Source Software
Engagement
Niche Marketing
47. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Consumer Juries
Syndication
Network (broadcasting)
Unique Selling Proposition
48. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Engagement
Circulation
Cover
Puffets
49. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Audience Fragmentation
Psychographic Segmentation
Montage
Personal Peoplemeter
50. Connecting multiple sets of single location or building to a single - master antenna.
Cover
Podcast
Production Values
MATV