SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Audience for specific media content becoming smaller and increasingly homogeneous.
Concentration on Ownership
Common Carrier
Audience Fragmentation
Advertorial
2. The illegal recording and sale of copyrighted material.
Rating
Corrective Advertising
Piracy
P2P (Peer to peer)
3. How many people listening every 15 minutes.
Unique Selling Proposition
Cyber Advertising
Demographic Segmentation
Average Quarter-Hour
4. Film making using high tech cameras and digital filming.
Shopbills
Concentration on Ownership
Digital Recording
Microcinema
5. Advertising that the consumer actively accepts.
Feature Syndicates
Podcast
Permission Marketing
Consumer Culture
6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Podcast
Newsbooks
Contextual Advertising
Zarred Editions
7. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Circulation
Production Values
Niche Marketing
Corporate Independent Studios
8. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Consumer Culture
VALS
Zarred Editions
Forced Exposure
9. Relaxation of ownership and other rules for radio and television.
Derequlation
Franchise Films
Ambient Advertising
Zarred Editions
10. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
MP3
Playlist
Psychographic Segmentation
P2P (Peer to peer)
11. Aiming media content at smaller - homogenous audience.
Syndication
Niche Marketing
Ambient Advertising
Copy Testing
12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Genre
Cyber Advertising
Puffets
Consumer Culture
13. Attractive - artful business cards use by early British people to promote themselves.
Dissident Press
Montage
Newsbooks
Shopbills
14. The number of issues of a magazine or newspaper that are sold.
Circulation
Zarred Editions
MATV
360 Marketing
15. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Personal Peoplemeter
Ambient Advertising
Mass Medium
Network (broadcasting)
16. A medium that carries messages to other people.
Network Neutrality
Audience Fragmentation
Mass Medium
Factory Studios
17. Placement of commercials on various online sites.
Billings
Unique Selling Proposition
Cyber Advertising
Microcinema
18. A telecommunication company required to carry messages.
Ambient Advertising
Copy Testing
Common Carrier
Factory Studios
19. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Mass Communication
Copy Testing
Theatrical Films
20. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Cume
Podcast
Corrective Advertising
21. Aiming broadcasting at a smaller audience.
Billings
Concentration on Ownership
Rating
Narrow Casting
22. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Blinks
Engagement
Theatrical Films
Puffets
23. The ability to comprehand mass communication.
Commuter Papers
Consumer Culture
Microcinema
Media Literacy
24. Total sale of broadcast airtime.
Billings
Corrective Advertising
Open Source Software
Network (broadcasting)
25. Software that gets direct downloads by passing servers.
Demographic Segmentation
Billings
Network
P2P (Peer to peer)
26. Movies that can be described in one line.
Concept Films
Convergence
Cinematography
Clear time
27. Tying two seperate but related shots in such a way that take new meaning.
Montage
Permission Marketing
All Channel Legislation
Branding Films
28. A broadcasting station that aligns itself with a network.
Network (broadcasting)
Shopbills
Circulation
Affiliates
29. The cumulative audience - pepole who listen every 5 minutes.
Billings
VALS
Mass Communication
Cume
30. Recording and downloading of audio files stored on servers.
Podcast
Common Carrier
Rating
Targeting
31. Movies produced with full intention of providing several sequels.
Contextual Advertising
Controlled Circulation
Franchise Films
P2P (Peer to peer)
32. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Average Quarter-Hour
Narrow Casting
Vast Wasteland
Digital Recording
33. The delivery of radio over the internet directly to individual listeners.
Brand Magazine
News Stage
Web Radio
CATV
34. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Advertorial
Skyscrapers
Ethnic Press
35. File compression software that permits streaming of digital audio and video data.
Production Values
MP3
Commuter Papers
P2P (Peer to peer)
36. Recording of one artists music by another.
Psychographic Segmentation
360 Marketing
Off-network
Cover
37. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Production Values
Web Radio
Piracy
38. Music custom selected by a disc jockey.
Cyber Advertising
Corrective Advertising
Playlist
Catalogue Albums
39. Online messages akin to billboards.
Banners
Clear time
Affiliates
Cyber Advertising
40. Early weekly British Publication that carried ads.
Conglomeration
Newsbooks
VALS
Mass Medium
41. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
VALS
Unique Selling Proposition
Microcinema
42. Process of creating shared meaning between the mass and audience.
Feature Syndicates
Mass Communication
Mass Medium
Production Values
43. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Dissident Press
Demographic Segmentation
Streaming
Derequlation
44. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
P2P (Peer to peer)
Forced Exposure
Alternative Press
Controlled Circulation
45. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Piracy
Billings
Average Quarter-Hour
46. Sale of radio or television content to stations on a market-by-market basis.
Clear time
Demographic Segmentation
Contextual Advertising
Syndication
47. Free - alternative weeklies with a local and partical orientation.
Mass Communication
Network
Dissident Press
Consumer Culture
48. Ads to correct deceptive advertising.
Niche Marketing
Playlist
Demographic Segmentation
Corrective Advertising
49. Granting equal carriage over phone and cable lines.
Digital Recording
Streaming
Network Neutrality
Webzine
50. The erosions of traditional distinctive style elements.
Genre
Convergence
Affiliates
VALS