Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creating space for creative artists.






2. Involves the sale of a program that was originally run on network television: a rerun.






3. Audience for specific media content becoming smaller and increasingly homogeneous.






4. The increase in ownership or media outlet.






5. Aiming broadcasting at a smaller audience.






6. The illegal recording and sale of copyrighted material.






7. Advertising that the consumer actively accepts.






8. Freely downloaded software.






9. The first film production companies.






10. Software that gets direct downloads by passing servers.






11. The ability to comprehand mass communication.






12. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






13. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






14. A style of media with a distinctive style.






15. Ads showing up in nontraditional settings.






16. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






17. Aiming media content at smaller - homogenous audience.






18. Process of creating shared meaning between the mass and audience.






19. The simultaneous downloading and accessing of digital audio or video data.






20. Movies that can be described in one line.






21. Recording and downloading of audio files stored on servers.






22. The cumulative audience - pepole who listen every 5 minutes.






23. Granting equal carriage over phone and cable lines.






24. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






25. A telecommunication company required to carry messages.






26. Movies produced with full intention of providing several sequels.






27. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






28. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






29. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






30. Total sale of broadcast airtime.






31. Demand by a advertiser to review an article with the threat of being pulled out - if not.






32. Commuter Papers - Free dailies designed for young commuters.






33. 1962 Law Requiring all TV sets import to manufacture in the U.S.






34. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






35. Ownership of different media companies concentrated in fewer fewer hands.






36. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






37. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






38. Media's content and grammar. Style and ability.






39. How many people listening every 15 minutes.






40. A broadcasting station that aligns itself with a network.






41. Outmoded name for early cable television.






42. Online magazine.






43. Sponsor-financing of movies to advance a manufactures product.






44. Brief video episodes of television on mobile screens.






45. The culture that seems to hold sway with the majority of people.






46. Recreation on television news of some event that is believed to have happened of which could have happened.






47. Lumiere brothers device that both photographed and projected action.






48. Placing ads in public places such as store floors - at gas pumps - in bathroom.






49. Tying two seperate but related shots in such a way that take new meaning.






50. Online messages akin to billboards.