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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






2. The first film production companies.






3. Ads to correct deceptive advertising.






4. A style of media with a distinctive style.






5. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






6. Total sale of broadcast airtime.






7. Media's content and grammar. Style and ability.






8. Movies that can be described in one line.






9. Recreation on television news of some event that is believed to have happened of which could have happened.






10. Rating technology.






11. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






12. File compression software that permits streaming of digital audio and video data.






13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






14. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






15. Recording and downloading of audio files stored on servers.






16. 1 second commercials between songs on the radio.






17. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






18. How many people listening every 15 minutes.






19. In record retailing - albums more than 3 years old.






20. Attractive - artful business cards use by early British people to promote themselves.






21. Outmoded name for early cable television.






22. Brief video episodes of television on mobile screens.






23. Freely downloaded software.






24. Recording of one artists music by another.






25. Online magazine.






26. The number of issues of a magazine or newspaper that are sold.






27. Percentage of a markers total population that is reached by a piece of broadcast programming.






28. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






29. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






30. Measuring the effectiveness of advertising messages by showing them to consumers.






31. The cumulative audience - pepole who listen every 5 minutes.






32. Process of creating shared meaning between the mass and audience.






33. Sponsor-financing of movies to advance a manufactures product.






34. The increase in ownership or media outlet.






35. The means of delivering a specific media content.






36. Movies produced with full intention of providing several sequels.






37. Online billboards placed on the side of the webpage.






38. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






39. Sale of radio or television content to stations on a market-by-market basis.






40. Music custom selected by a disc jockey.






41. Advertising that the consumer actively accepts.






42. Media mainly used in computer networks such as the Internet.






43. Identifying and granting ownership of a given piece of expression to protect the creators interest.






44. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






45. Commuter Papers - Free dailies designed for young commuters.






46. A medium that carries messages to other people.






47. The culture that seems to hold sway with the majority of people.






48. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






49. Online messages akin to billboards.






50. Creating space for creative artists.