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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Process of creating shared meaning between the mass and audience.
MATV
CATV
Personal Peoplemeter
Mass Communication
2. A broadcasting station that aligns itself with a network.
Ad-Pull Policy
Affiliates
MP3
VALS
3. The delivery of radio over the internet directly to individual listeners.
Web Radio
Cyber Advertising
Targeting
Copyright
4. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
CATV
Conglomeration
Clear time
5. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Permission Marketing
Cinematography
Copyright
6. File compression software that permits streaming of digital audio and video data.
Derequlation
Playlist
Genre
MP3
7. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Blinks
Demographic Segmentation
Ethnic Press
Forced Exposure
8. 1 second commercials between songs on the radio.
Blockbuster Mentality
Billings
Concept Films
Blinks
9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
News Stage
Corporate Independent Studios
Targeting
Cover
10. A medium that carries messages to other people.
Blockbuster Mentality
Skyscrapers
Mass Medium
Consumer Juries
11. Aiming broadcasting at a smaller audience.
Brand Magazine
Mass Medium
Average Quarter-Hour
Narrow Casting
12. Percentage of a markers total population that is reached by a piece of broadcast programming.
Average Quarter-Hour
Rating
Branding Films
Cume
13. Total sale of broadcast airtime.
Consumer Juries
Newsbooks
Circulation
Billings
14. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Open Source Software
Zarred Editions
Rating
15. Recording and downloading of audio files stored on servers.
Clear time
Ethnic Press
Commuter Papers
Podcast
16. Early weekly British Publication that carried ads.
Newsbooks
Demographic Segmentation
Web Radio
Circulation
17. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Vast Wasteland
Mobisodes
Web Radio
18. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Skyscrapers
Ad-Pull Policy
Network (broadcasting)
Sweeps Period
19. Relaxation of ownership and other rules for radio and television.
Billings
Network
Derequlation
Genre
20. The erosions of traditional distinctive style elements.
Controlled Circulation
Media Literacy
Convergence
Cover
21. Movies produced primarily for initial exhibition on theater screens.
Franchise Films
Affiliates
Brand Magazine
Theatrical Films
22. Sponsor-financing of movies to advance a manufactures product.
Contextual Advertising
Ambient Advertising
Affiliates
Branding Films
23. The illegal recording and sale of copyrighted material.
Piracy
Production Values
Permission Marketing
Forced Exposure
24. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Clear time
Franchise Films
Vast Wasteland
Ambient Advertising
25. A telecommunication company required to carry messages.
Common Carrier
Mass Medium
Branding Films
MATV
26. Media mainly used in computer networks such as the Internet.
Audience Fragmentation
Webzine
Network
Average Quarter-Hour
27. Brief video episodes of television on mobile screens.
Platform
Niche Marketing
Average Quarter-Hour
Mobisodes
28. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Network Neutrality
Copy Testing
Psychographic Segmentation
29. How many people listening every 15 minutes.
Average Quarter-Hour
Off-network
VALS
Mass Communication
30. Media's content and grammar. Style and ability.
Factory Studios
Production Values
Blinks
Network (broadcasting)
31. Suburban or regional versions of metropolitan newspaper.
Vast Wasteland
Audience Fragmentation
Shopbills
Zarred Editions
32. Audience for specific media content becoming smaller and increasingly homogeneous.
Sweeps Period
Web Radio
Puffets
Audience Fragmentation
33. Film making using high tech cameras and digital filming.
Concept Films
P2P (Peer to peer)
Common Carrier
Microcinema
34. When local affiliates carry a network's program.
Catalogue Albums
Skyscrapers
Clear time
Blinks
35. Aiming media content or consumer products at smaller - more specific audience.
Culture
Targeting
Narrow Casting
VALS
36. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Mobisodes
Streaming
Psychographic Segmentation
Mass Communication
37. Movies that can be described in one line.
Catalogue Albums
Banners
Concept Films
Engagement
38. Music custom selected by a disc jockey.
Syndication
Derequlation
Engagement
Playlist
39. Tying two seperate but related shots in such a way that take new meaning.
Cume
Concept Films
All Channel Legislation
Montage
40. The means of delivering a specific media content.
Platform
Media Literacy
Cume
Unique Selling Proposition
41. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Cinematography
Off-network
Sweeps Period
Brand Magazine
42. Online messages akin to billboards.
Concept Films
Feature Syndicates
Cyber Advertising
Banners
43. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Psychographic Segmentation
Corrective Advertising
Web Radio
Digital Recording
44. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Cinematography
Feature Syndicates
Blinks
Ad-Pull Policy
45. Online magazine.
Montage
Mobisodes
Webzine
Banners
46. The number of issues of a magazine or newspaper that are sold.
Circulation
Unique Selling Proposition
Theatrical Films
Average Quarter-Hour
47. Aiming media content at smaller - homogenous audience.
Permission Marketing
Niche Marketing
Commuter Papers
Consumer Culture
48. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Narrow Casting
Vast Wasteland
Alternative Press
Newsbooks
49. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ambient Advertising
Streaming
Billings
Ethnic Press
50. Measuring the effectiveness of advertising messages by showing them to consumers.
Newsbooks
Mobisodes
Copy Testing
Commuter Papers