Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.






2. Movies that can be described in one line.






3. When local affiliates carry a network's program.






4. Recording of one artists music by another.






5. Advertising that the consumer actively accepts.






6. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






7. Sponsor-financing of movies to advance a manufactures product.






8. People considered to be representatives of the target market - review a number of approaches to the campaign.






9. Media's content and grammar. Style and ability.






10. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






12. Ownership of different media companies concentrated in fewer fewer hands.






13. A telecommunication company required to carry messages.






14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






15. Percentage of a markers total population that is reached by a piece of broadcast programming.






16. The first film production companies.






17. Aiming broadcasting at a smaller audience.






18. Weekly free pages with local events.






19. 1962 Law Requiring all TV sets import to manufacture in the U.S.






20. The means of delivering a specific media content.






21. Free - alternative weeklies with a local and partical orientation.






22. Total sale of broadcast airtime.






23. The ability to comprehand mass communication.






24. Movies produced primarily for initial exhibition on theater screens.






25. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






26. File compression software that permits streaming of digital audio and video data.






27. Freely downloaded software.






28. Identifying and granting ownership of a given piece of expression to protect the creators interest.






29. Placement of commercials on various online sites.






30. Aiming media content or consumer products at smaller - more specific audience.






31. Software that gets direct downloads by passing servers.






32. A style of media with a distinctive style.






33. A medium that carries messages to other people.






34. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






35. Relaxation of ownership and other rules for radio and television.






36. Connecting multiple sets of single location or building to a single - master antenna.






37. Recreation on television news of some event that is believed to have happened of which could have happened.






38. How many people listening every 15 minutes.






39. Sale of radio or television content to stations on a market-by-market basis.






40. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






41. Lumiere brothers device that both photographed and projected action.






42. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






43. Recording and downloading of audio files stored on servers.






44. The cumulative audience - pepole who listen every 5 minutes.






45. Attractive - artful business cards use by early British people to promote themselves.






46. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






47. 1 second commercials between songs on the radio.






48. Online messages akin to billboards.






49. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.