Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies produced with full intention of providing several sequels.






2. In record retailing - albums more than 3 years old.






3. Movies that can be described in one line.






4. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






5. Recording of one artists music by another.






6. A broadcasting station that aligns itself with a network.






7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






8. 1 second commercials between songs on the radio.






9. Advertising that the consumer actively accepts.






10. A style of media with a distinctive style.






11. Granting equal carriage over phone and cable lines.






12. Measuring the effectiveness of advertising messages by showing them to consumers.






13. The first film production companies.






14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






15. Media's content and grammar. Style and ability.






16. The illegal recording and sale of copyrighted material.






17. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






18. A consumer magazine published by a retail business for readers with similar interests.






19. Weekly free pages with local events.






20. Identifying and granting ownership of a given piece of expression to protect the creators interest.






21. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






22. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






23. People considered to be representatives of the target market - review a number of approaches to the campaign.






24. Process of creating shared meaning between the mass and audience.






25. Placement of commercials on various online sites.






26. Audience for specific media content becoming smaller and increasingly homogeneous.






27. Involves the sale of a program that was originally run on network television: a rerun.






28. Aiming media content at smaller - homogenous audience.






29. Demand by a advertiser to review an article with the threat of being pulled out - if not.






30. Total sale of broadcast airtime.






31. Placing ads in public places such as store floors - at gas pumps - in bathroom.






32. Recording and downloading of audio files stored on servers.






33. Sponsor-financing of movies to advance a manufactures product.






34. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






35. Recreation on television news of some event that is believed to have happened of which could have happened.






36. Outmoded name for early cable television.






37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






38. Ads to correct deceptive advertising.






39. Percentage of a markers total population that is reached by a piece of broadcast programming.






40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






41. The means of delivering a specific media content.






42. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






43. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






44. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






45. The number of issues of a magazine or newspaper that are sold.






46. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






47. The ability to comprehand mass communication.






48. Freely downloaded software.






49. Music custom selected by a disc jockey.






50. 1962 Law Requiring all TV sets import to manufacture in the U.S.