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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.






2. A consumer magazine published by a retail business for readers with similar interests.






3. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






4. Granting equal carriage over phone and cable lines.






5. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






6. Process of creating shared meaning between the mass and audience.






7. Movies produced primarily for initial exhibition on theater screens.






8. The erosions of traditional distinctive style elements.






9. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






10. The culture that seems to hold sway with the majority of people.






11. The cumulative audience - pepole who listen every 5 minutes.






12. In record retailing - albums more than 3 years old.






13. Commuter Papers - Free dailies designed for young commuters.






14. The means of delivering a specific media content.






15. Audience for specific media content becoming smaller and increasingly homogeneous.






16. When local affiliates carry a network's program.






17. 1962 Law Requiring all TV sets import to manufacture in the U.S.






18. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






19. Online magazine.






20. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






21. Recording and downloading of audio files stored on servers.






22. The ability to comprehand mass communication.






23. The first film production companies.






24. Ads showing up in nontraditional settings.






25. The simultaneous downloading and accessing of digital audio or video data.






26. People considered to be representatives of the target market - review a number of approaches to the campaign.






27. The number of issues of a magazine or newspaper that are sold.






28. Involves the sale of a program that was originally run on network television: a rerun.






29. Outmoded name for early cable television.






30. The delivery of radio over the internet directly to individual listeners.






31. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






32. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






33. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






34. Brief video episodes of television on mobile screens.






35. Measuring the effectiveness of advertising messages by showing them to consumers.






36. The increase in ownership or media outlet.






37. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






38. Connecting multiple sets of single location or building to a single - master antenna.






39. A medium that carries messages to other people.






40. The illegal recording and sale of copyrighted material.






41. Early weekly British Publication that carried ads.






42. Total sale of broadcast airtime.






43. Recreation on television news of some event that is believed to have happened of which could have happened.






44. Online messages akin to billboards.






45. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






46. Placement of commercials on various online sites.






47. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






48. Media's content and grammar. Style and ability.






49. Advertising that the consumer actively accepts.






50. Movies produced with full intention of providing several sequels.