Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






2. Creating space for creative artists.






3. The ability to comprehand mass communication.






4. Ownership of different media companies concentrated in fewer fewer hands.






5. Measuring the effectiveness of advertising messages by showing them to consumers.






6. The simultaneous downloading and accessing of digital audio or video data.






7. Film making using high tech cameras and digital filming.






8. Aiming broadcasting at a smaller audience.






9. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






10. Movies produced primarily for initial exhibition on theater screens.






11. Free - alternative weeklies with a local and partical orientation.






12. Suburban or regional versions of metropolitan newspaper.






13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






14. Recording and downloading of audio files stored on servers.






15. Movies produced with full intention of providing several sequels.






16. Granting equal carriage over phone and cable lines.






17. A telecommunication company required to carry messages.






18. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






19. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






20. Recording of one artists music by another.






21. Outmoded name for early cable television.






22. People considered to be representatives of the target market - review a number of approaches to the campaign.






23. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






24. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






25. The number of issues of a magazine or newspaper that are sold.






26. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






27. Placing ads in public places such as store floors - at gas pumps - in bathroom.






28. Sale of radio or television content to stations on a market-by-market basis.






29. Media mainly used in computer networks such as the Internet.






30. Music custom selected by a disc jockey.






31. Brief video episodes of television on mobile screens.






32. Commuter Papers - Free dailies designed for young commuters.






33. Tying two seperate but related shots in such a way that take new meaning.






34. Attractive - artful business cards use by early British people to promote themselves.






35. Ads to correct deceptive advertising.






36. Aiming media content at smaller - homogenous audience.






37. Relaxation of ownership and other rules for radio and television.






38. Percentage of a markers total population that is reached by a piece of broadcast programming.






39. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






40. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






41. How many people listening every 15 minutes.






42. A medium that carries messages to other people.






43. Aiming media content or consumer products at smaller - more specific audience.






44. Total sale of broadcast airtime.






45. Identifying and granting ownership of a given piece of expression to protect the creators interest.






46. Weekly free pages with local events.






47. Media's content and grammar. Style and ability.






48. The illegal recording and sale of copyrighted material.






49. The erosions of traditional distinctive style elements.






50. Rating technology.