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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recreation on television news of some event that is believed to have happened of which could have happened.
Convergence
Dominate Culture / Mainstream
Cinematography
News Stage
2. Online messages akin to billboards.
Catalogue Albums
VALS
Vast Wasteland
Banners
3. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Personal Peoplemeter
Blinks
Advertorial
Controlled Circulation
4. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Microcinema
Engagement
Genre
News Stage
5. Movies produced with full intention of providing several sequels.
Franchise Films
Consumer Juries
Dissident Press
Targeting
6. The erosions of traditional distinctive style elements.
Dissident Press
Network
Piracy
Convergence
7. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Network (broadcasting)
Dominate Culture / Mainstream
Skyscrapers
8. How many people listening every 15 minutes.
Permission Marketing
Montage
Average Quarter-Hour
Network Neutrality
9. Brief video episodes of television on mobile screens.
Streaming
VALS
Montage
Mobisodes
10. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Cume
Corrective Advertising
Mass Medium
11. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Copy Testing
Sweeps Period
Podcast
12. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Mass Communication
Streaming
Consumer Culture
Unique Selling Proposition
13. Early weekly British Publication that carried ads.
Newsbooks
Ethnic Press
Feature Syndicates
Banners
14. A telecommunication company required to carry messages.
Branding Films
Common Carrier
Cume
Vast Wasteland
15. The simultaneous downloading and accessing of digital audio or video data.
Feature Syndicates
Permission Marketing
Psychographic Segmentation
Streaming
16. The ability to comprehand mass communication.
Media Literacy
Contextual Advertising
Rating
Unique Selling Proposition
17. Tying two seperate but related shots in such a way that take new meaning.
Convergence
Montage
Streaming
Puffets
18. Online billboards placed on the side of the webpage.
Vertical Integration
MP3
Microcinema
Skyscrapers
19. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Corrective Advertising
Convergence
Vertical Integration
20. Percentage of a markers total population that is reached by a piece of broadcast programming.
Playlist
Rating
Advertorial
Open Source Software
21. File compression software that permits streaming of digital audio and video data.
MP3
Zarred Editions
Streaming
Permission Marketing
22. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Convergence
Ambient Advertising
Blinks
Network Neutrality
23. Recording of one artists music by another.
Psychographic Segmentation
Production Values
Cover
Shopbills
24. Commuter Papers - Free dailies designed for young commuters.
Cinematography
All Channel Legislation
Dominate Culture / Mainstream
Commuter Papers
25. Film making using high tech cameras and digital filming.
Piracy
Microcinema
Webzine
Forced Exposure
26. Movies produced primarily for initial exhibition on theater screens.
Cover
Puffets
Vast Wasteland
Theatrical Films
27. Placement of commercials on various online sites.
Corrective Advertising
Cyber Advertising
Montage
Advertorial
28. Process of creating shared meaning between the mass and audience.
Cume
Derequlation
Cover
Mass Communication
29. Lumiere brothers device that both photographed and projected action.
Cinematography
Skyscrapers
Permission Marketing
Billings
30. Involves the sale of a program that was originally run on network television: a rerun.
Network
Demographic Segmentation
Off-network
Targeting
31. Advertising that the consumer actively accepts.
Blockbuster Mentality
Ethnic Press
Permission Marketing
Mass Medium
32. Media's content and grammar. Style and ability.
Platform
Production Values
Cyber Advertising
Off-network
33. Weekly free pages with local events.
Alternative Press
Demographic Segmentation
Engagement
Streaming
34. The delivery of radio over the internet directly to individual listeners.
Psychographic Segmentation
Web Radio
Billings
P2P (Peer to peer)
35. Music custom selected by a disc jockey.
Ethnic Press
Network
Dissident Press
Playlist
36. Ads to correct deceptive advertising.
Newsbooks
Zarred Editions
Culture
Corrective Advertising
37. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Alternative Press
Streaming
Open Source Software
Psychographic Segmentation
38. Granting equal carriage over phone and cable lines.
360 Marketing
Streaming
Cume
Network Neutrality
39. Freely downloaded software.
Open Source Software
Theatrical Films
Banners
Vertical Integration
40. When local affiliates carry a network's program.
Clear time
Branding Films
Consumer Juries
Network
41. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Consumer Culture
VALS
Banners
42. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Network (broadcasting)
Web Radio
Dominate Culture / Mainstream
43. Free - alternative weeklies with a local and partical orientation.
Network Neutrality
Dissident Press
Theatrical Films
Blockbuster Mentality
44. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Theatrical Films
Production Values
Factory Studios
45. Aiming broadcasting at a smaller audience.
Narrow Casting
Streaming
Media Literacy
Personal Peoplemeter
46. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Engagement
Culture
Off-network
Puffets
47. Media mainly used in computer networks such as the Internet.
Network
Psychographic Segmentation
Culture
Factory Studios
48. Measuring the effectiveness of advertising messages by showing them to consumers.
Sweeps Period
Factory Studios
Web Radio
Copy Testing
49. Online magazine.
Network Neutrality
Dissident Press
Common Carrier
Webzine
50. Software that gets direct downloads by passing servers.
Cover
Demographic Segmentation
Mass Medium
P2P (Peer to peer)
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