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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sale of radio or television content to stations on a market-by-market basis.






2. A style of media with a distinctive style.






3. A medium that carries messages to other people.






4. 1 second commercials between songs on the radio.






5. Recording of one artists music by another.






6. Connecting multiple sets of single location or building to a single - master antenna.






7. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






8. Suburban or regional versions of metropolitan newspaper.






9. Advertising that the consumer actively accepts.






10. The increase in ownership or media outlet.






11. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






12. Brief video episodes of television on mobile screens.






13. Movies produced with full intention of providing several sequels.






14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






15. Rating technology.






16. Weekly free pages with local events.






17. Online magazine.






18. Media's content and grammar. Style and ability.






19. Aiming media content at smaller - homogenous audience.






20. The delivery of radio over the internet directly to individual listeners.






21. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






22. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






23. Involves the sale of a program that was originally run on network television: a rerun.






24. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






25. When local affiliates carry a network's program.






26. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






27. Online messages akin to billboards.






28. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






29. A broadcasting station that aligns itself with a network.






30. Software that gets direct downloads by passing servers.






31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






32. Aiming broadcasting at a smaller audience.






33. Ads showing up in nontraditional settings.






34. Percentage of a markers total population that is reached by a piece of broadcast programming.






35. The simultaneous downloading and accessing of digital audio or video data.






36. The cumulative audience - pepole who listen every 5 minutes.






37. Media mainly used in computer networks such as the Internet.






38. Measuring the effectiveness of advertising messages by showing them to consumers.






39. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






40. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






41. The culture that seems to hold sway with the majority of people.






42. The illegal recording and sale of copyrighted material.






43. Process of creating shared meaning between the mass and audience.






44. Outmoded name for early cable television.






45. Total sale of broadcast airtime.






46. Relaxation of ownership and other rules for radio and television.






47. Tying two seperate but related shots in such a way that take new meaning.






48. Freely downloaded software.






49. Granting equal carriage over phone and cable lines.






50. Audience for specific media content becoming smaller and increasingly homogeneous.







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Can you answer 50 questions in 15 minutes?


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