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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






2. The delivery of radio over the internet directly to individual listeners.






3. Weekly free pages with local events.






4. Attractive - artful business cards use by early British people to promote themselves.






5. Software that gets direct downloads by passing servers.






6. People considered to be representatives of the target market - review a number of approaches to the campaign.






7. 1962 Law Requiring all TV sets import to manufacture in the U.S.






8. Film making using high tech cameras and digital filming.






9. Identifying and granting ownership of a given piece of expression to protect the creators interest.






10. Music custom selected by a disc jockey.






11. Online messages akin to billboards.






12. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






13. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






14. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






15. Freely downloaded software.






16. Early weekly British Publication that carried ads.






17. Audience for specific media content becoming smaller and increasingly homogeneous.






18. A style of media with a distinctive style.






19. Media's content and grammar. Style and ability.






20. Commuter Papers - Free dailies designed for young commuters.






21. Tying two seperate but related shots in such a way that take new meaning.






22. The cumulative audience - pepole who listen every 5 minutes.






23. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






24. Granting equal carriage over phone and cable lines.






25. The ability to comprehand mass communication.






26. Measuring the effectiveness of advertising messages by showing them to consumers.






27. The illegal recording and sale of copyrighted material.






28. Movies produced primarily for initial exhibition on theater screens.






29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






30. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






31. How many people listening every 15 minutes.






32. 1 second commercials between songs on the radio.






33. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






34. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






35. Sponsor-financing of movies to advance a manufactures product.






36. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






37. The erosions of traditional distinctive style elements.






38. The means of delivering a specific media content.






39. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






40. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






41. Online magazine.






42. Recording of one artists music by another.






43. Ads to correct deceptive advertising.






44. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






45. Creating space for creative artists.






46. Involves the sale of a program that was originally run on network television: a rerun.






47. Process of creating shared meaning between the mass and audience.






48. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






49. Total sale of broadcast airtime.






50. A consumer magazine published by a retail business for readers with similar interests.