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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies that can be described in one line.
Concept Films
Cyber Advertising
Ad-Pull Policy
Production Values
2. Movies produced primarily for initial exhibition on theater screens.
VALS
Cume
Theatrical Films
MATV
3. A broadcasting station that aligns itself with a network.
Affiliates
Syndication
Derequlation
Circulation
4. Early weekly British Publication that carried ads.
Advertorial
MP3
Newsbooks
Billings
5. Lumiere brothers device that both photographed and projected action.
Affiliates
Cinematography
Platform
Copyright
6. Placement of commercials on various online sites.
Corrective Advertising
Ethnic Press
Webzine
Cyber Advertising
7. The means of delivering a specific media content.
Platform
Personal Peoplemeter
Dissident Press
Consumer Culture
8. Recreation on television news of some event that is believed to have happened of which could have happened.
CATV
All Channel Legislation
News Stage
Rating
9. Ads showing up in nontraditional settings.
Advertorial
Contextual Advertising
Derequlation
360 Marketing
10. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Consumer Culture
Mass Medium
Newsbooks
Controlled Circulation
11. How many people listening every 15 minutes.
Branding Films
Average Quarter-Hour
Mass Medium
Podcast
12. Advertising that the consumer actively accepts.
Cinematography
Permission Marketing
MP3
Advertorial
13. A medium that carries messages to other people.
Convergence
Unique Selling Proposition
Mass Medium
Rating
14. 1 second commercials between songs on the radio.
Network
P2P (Peer to peer)
Blinks
Culture
15. Sponsor-financing of movies to advance a manufactures product.
Personal Peoplemeter
Platform
Branding Films
Psychographic Segmentation
16. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Ad-Pull Policy
All Channel Legislation
Consumer Juries
17. The simultaneous downloading and accessing of digital audio or video data.
P2P (Peer to peer)
Consumer Juries
Permission Marketing
Streaming
18. The illegal recording and sale of copyrighted material.
Concentration on Ownership
Genre
Piracy
Culture
19. Percentage of a markers total population that is reached by a piece of broadcast programming.
Webzine
Sweeps Period
Newsbooks
Rating
20. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Copyright
Affiliates
Puffets
Ethnic Press
21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Audience Fragmentation
Puffets
Vast Wasteland
Personal Peoplemeter
22. Audience for specific media content becoming smaller and increasingly homogeneous.
Ambient Advertising
Mobisodes
Audience Fragmentation
Ethnic Press
23. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Demographic Segmentation
Factory Studios
CATV
24. Outmoded name for early cable television.
Demographic Segmentation
CATV
Theatrical Films
Newsbooks
25. Aiming media content at smaller - homogenous audience.
Advertorial
Shopbills
Personal Peoplemeter
Niche Marketing
26. In record retailing - albums more than 3 years old.
Theatrical Films
Commuter Papers
Brand Magazine
Catalogue Albums
27. Film making using high tech cameras and digital filming.
Microcinema
Advertorial
Psychographic Segmentation
Corporate Independent Studios
28. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Ambient Advertising
Conglomeration
Puffets
Vertical Integration
29. Granting equal carriage over phone and cable lines.
Vertical Integration
Network Neutrality
Skyscrapers
Network (broadcasting)
30. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Vertical Integration
Clear time
Personal Peoplemeter
31. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Playlist
Blockbuster Mentality
Concentration on Ownership
32. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Cinematography
Demographic Segmentation
Streaming
Sweeps Period
33. Online messages akin to billboards.
CATV
Zarred Editions
Webzine
Banners
34. The first film production companies.
Engagement
Factory Studios
Unique Selling Proposition
Skyscrapers
35. File compression software that permits streaming of digital audio and video data.
Network
MP3
Audience Fragmentation
MATV
36. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Concept Films
Unique Selling Proposition
Catalogue Albums
VALS
37. The erosions of traditional distinctive style elements.
Copy Testing
Off-network
Convergence
Blinks
38. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Culture
Copyright
Theatrical Films
Network
39. A style of media with a distinctive style.
Common Carrier
Genre
Branding Films
Narrow Casting
40. The delivery of radio over the internet directly to individual listeners.
Web Radio
Cinematography
Webzine
Clear time
41. Online magazine.
Webzine
MATV
Shopbills
Dissident Press
42. Weekly free pages with local events.
Network
Targeting
Concept Films
Alternative Press
43. Aiming media content or consumer products at smaller - more specific audience.
All Channel Legislation
Personal Peoplemeter
Targeting
Controlled Circulation
44. Process of creating shared meaning between the mass and audience.
Brand Magazine
Mass Communication
Feature Syndicates
Culture
45. People considered to be representatives of the target market - review a number of approaches to the campaign.
Narrow Casting
Consumer Juries
Vertical Integration
Personal Peoplemeter
46. Connecting multiple sets of single location or building to a single - master antenna.
Permission Marketing
Billings
Streaming
MATV
47. Online billboards placed on the side of the webpage.
Commuter Papers
Cyber Advertising
Consumer Juries
Skyscrapers
48. Freely downloaded software.
Open Source Software
Consumer Juries
Culture
Narrow Casting
49. Software that gets direct downloads by passing servers.
Network Neutrality
Consumer Culture
Advertorial
P2P (Peer to peer)
50. Media mainly used in computer networks such as the Internet.
Network
Syndication
Open Source Software
Narrow Casting