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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The illegal recording and sale of copyrighted material.
360 Marketing
Convergence
Piracy
Brand Magazine
2. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Ethnic Press
Copyright
Common Carrier
Blockbuster Mentality
3. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Cover
Blockbuster Mentality
Syndication
4. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Vertical Integration
Puffets
Catalogue Albums
5. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Network Neutrality
Derequlation
P2P (Peer to peer)
Vast Wasteland
6. Placement of commercials on various online sites.
Franchise Films
Cyber Advertising
Targeting
Engagement
7. The first film production companies.
Skyscrapers
Franchise Films
Factory Studios
Network
8. 1 second commercials between songs on the radio.
Piracy
Targeting
Blinks
Cyber Advertising
9. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Derequlation
Zarred Editions
Unique Selling Proposition
10. A broadcasting station that aligns itself with a network.
Digital Recording
Affiliates
CATV
Brand Magazine
11. Movies produced primarily for initial exhibition on theater screens.
Banners
Theatrical Films
Personal Peoplemeter
Sweeps Period
12. Connecting multiple sets of single location or building to a single - master antenna.
Corrective Advertising
MATV
Newsbooks
360 Marketing
13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
P2P (Peer to peer)
360 Marketing
Vertical Integration
Common Carrier
14. Process of creating shared meaning between the mass and audience.
MATV
Puffets
Mass Communication
Derequlation
15. Ads to correct deceptive advertising.
Digital Recording
Microcinema
Cinematography
Corrective Advertising
16. Free - alternative weeklies with a local and partical orientation.
Cume
Permission Marketing
Dissident Press
Skyscrapers
17. Relaxation of ownership and other rules for radio and television.
Genre
Contextual Advertising
Webzine
Derequlation
18. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Production Values
Ad-Pull Policy
Mobisodes
Playlist
19. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Mass Medium
Microcinema
Conglomeration
Culture
20. Media mainly used in computer networks such as the Internet.
Franchise Films
VALS
Network
Audience Fragmentation
21. Sponsor-financing of movies to advance a manufactures product.
Factory Studios
Branding Films
Vertical Integration
Corporate Independent Studios
22. The simultaneous downloading and accessing of digital audio or video data.
Concentration on Ownership
Concept Films
Platform
Streaming
23. The number of issues of a magazine or newspaper that are sold.
Off-network
Permission Marketing
Shopbills
Circulation
24. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Concentration on Ownership
Circulation
Sweeps Period
Average Quarter-Hour
25. Advertising that the consumer actively accepts.
Vertical Integration
Advertorial
Genre
Permission Marketing
26. Aiming media content or consumer products at smaller - more specific audience.
MATV
Niche Marketing
Targeting
Banners
27. Movies produced with full intention of providing several sequels.
Alternative Press
Culture
Franchise Films
Zarred Editions
28. Total sale of broadcast airtime.
Mobisodes
Billings
Network Neutrality
Vast Wasteland
29. The means of delivering a specific media content.
Podcast
Psychographic Segmentation
Platform
Playlist
30. Audience for specific media content becoming smaller and increasingly homogeneous.
Podcast
Open Source Software
Audience Fragmentation
Cyber Advertising
31. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Genre
Blockbuster Mentality
Network (broadcasting)
Montage
32. Online billboards placed on the side of the webpage.
VALS
Network Neutrality
Piracy
Skyscrapers
33. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Ethnic Press
Billings
Factory Studios
Contextual Advertising
34. Software that gets direct downloads by passing servers.
Dissident Press
Common Carrier
Off-network
P2P (Peer to peer)
35. In record retailing - albums more than 3 years old.
Media Literacy
Ethnic Press
Catalogue Albums
Alternative Press
36. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Cinematography
Concept Films
Mobisodes
37. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Forced Exposure
Advertorial
Unique Selling Proposition
Open Source Software
38. The cumulative audience - pepole who listen every 5 minutes.
Concentration on Ownership
Concept Films
Cume
Production Values
39. Rating technology.
Engagement
Derequlation
Commuter Papers
Personal Peoplemeter
40. Weekly free pages with local events.
Alternative Press
Blockbuster Mentality
Advertorial
Clear time
41. Ownership of different media companies concentrated in fewer fewer hands.
Newsbooks
Average Quarter-Hour
Media Literacy
Concentration on Ownership
42. The delivery of radio over the internet directly to individual listeners.
Web Radio
Factory Studios
Podcast
360 Marketing
43. Online messages akin to billboards.
Alternative Press
Conglomeration
Banners
Common Carrier
44. The erosions of traditional distinctive style elements.
Network Neutrality
Concept Films
Convergence
Cume
45. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Unique Selling Proposition
Cume
Shopbills
46. Online magazine.
Cinematography
Webzine
Zarred Editions
Controlled Circulation
47. Recreation on television news of some event that is believed to have happened of which could have happened.
Open Source Software
Consumer Culture
Banners
News Stage
48. People considered to be representatives of the target market - review a number of approaches to the campaign.
Puffets
Ad-Pull Policy
Consumer Juries
Dissident Press
49. Recording and downloading of audio files stored on servers.
Unique Selling Proposition
Convergence
Podcast
360 Marketing
50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Streaming
Digital Recording
Average Quarter-Hour
VALS