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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Relaxation of ownership and other rules for radio and television.






2. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






3. Ownership of different media companies concentrated in fewer fewer hands.






4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






5. Identifying and granting ownership of a given piece of expression to protect the creators interest.






6. Sponsor-financing of movies to advance a manufactures product.






7. Measuring the effectiveness of advertising messages by showing them to consumers.






8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






9. Connecting multiple sets of single location or building to a single - master antenna.






10. A medium that carries messages to other people.






11. People considered to be representatives of the target market - review a number of approaches to the campaign.






12. Movies produced primarily for initial exhibition on theater screens.






13. Free - alternative weeklies with a local and partical orientation.






14. Media mainly used in computer networks such as the Internet.






15. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






16. Movies produced with full intention of providing several sequels.






17. Aiming media content at smaller - homogenous audience.






18. Placing ads in public places such as store floors - at gas pumps - in bathroom.






19. The number of issues of a magazine or newspaper that are sold.






20. Audience for specific media content becoming smaller and increasingly homogeneous.






21. In record retailing - albums more than 3 years old.






22. The increase in ownership or media outlet.






23. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






24. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






25. Outmoded name for early cable television.






26. Commuter Papers - Free dailies designed for young commuters.






27. Lumiere brothers device that both photographed and projected action.






28. Music custom selected by a disc jockey.






29. A broadcasting station that aligns itself with a network.






30. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






31. Sale of radio or television content to stations on a market-by-market basis.






32. Film making using high tech cameras and digital filming.






33. Recreation on television news of some event that is believed to have happened of which could have happened.






34. Early weekly British Publication that carried ads.






35. Process of creating shared meaning between the mass and audience.






36. Ads to correct deceptive advertising.






37. Aiming broadcasting at a smaller audience.






38. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






39. A consumer magazine published by a retail business for readers with similar interests.






40. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






41. When local affiliates carry a network's program.






42. Tying two seperate but related shots in such a way that take new meaning.






43. File compression software that permits streaming of digital audio and video data.






44. The simultaneous downloading and accessing of digital audio or video data.






45. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






46. The first film production companies.






47. Online messages akin to billboards.






48. Total sale of broadcast airtime.






49. Weekly free pages with local events.






50. Media's content and grammar. Style and ability.