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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Theatrical Films
Dissident Press
Vertical Integration
Ambient Advertising
2. When local affiliates carry a network's program.
Microcinema
Clear time
Feature Syndicates
Genre
3. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Copy Testing
Demographic Segmentation
Network (broadcasting)
4. Software that gets direct downloads by passing servers.
Microcinema
P2P (Peer to peer)
Network Neutrality
Digital Recording
5. A medium that carries messages to other people.
Copyright
MP3
Engagement
Mass Medium
6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Rating
Media Literacy
Contextual Advertising
Theatrical Films
7. Granting equal carriage over phone and cable lines.
Network Neutrality
Demographic Segmentation
Genre
Unique Selling Proposition
8. The increase in ownership or media outlet.
Network (broadcasting)
Branding Films
Conglomeration
Catalogue Albums
9. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Web Radio
Cyber Advertising
Narrow Casting
10. Sponsor-financing of movies to advance a manufactures product.
Demographic Segmentation
Webzine
Playlist
Branding Films
11. Ads showing up in nontraditional settings.
Mobisodes
Theatrical Films
Montage
360 Marketing
12. Movies produced with full intention of providing several sequels.
Affiliates
Average Quarter-Hour
Mass Medium
Franchise Films
13. Rating technology.
Personal Peoplemeter
Theatrical Films
MATV
Niche Marketing
14. Recording and downloading of audio files stored on servers.
Demographic Segmentation
Podcast
Culture
Copy Testing
15. Advertising that the consumer actively accepts.
Off-network
Copy Testing
Permission Marketing
Consumer Culture
16. The delivery of radio over the internet directly to individual listeners.
Engagement
Web Radio
All Channel Legislation
Consumer Juries
17. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Blockbuster Mentality
Contextual Advertising
Demographic Segmentation
Rating
18. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Podcast
Branding Films
Montage
19. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Demographic Segmentation
Media Literacy
Cinematography
20. The simultaneous downloading and accessing of digital audio or video data.
Digital Recording
Streaming
Shopbills
Podcast
21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Concept Films
Vast Wasteland
Skyscrapers
Mass Communication
22. Outmoded name for early cable television.
Corrective Advertising
Dissident Press
Mass Medium
CATV
23. A telecommunication company required to carry messages.
Billings
Controlled Circulation
Engagement
Common Carrier
24. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Corrective Advertising
Microcinema
Syndication
VALS
25. Total sale of broadcast airtime.
Billings
Concentration on Ownership
Narrow Casting
Consumer Juries
26. The erosions of traditional distinctive style elements.
Sweeps Period
Cyber Advertising
Convergence
Billings
27. Aiming broadcasting at a smaller audience.
Dominate Culture / Mainstream
Narrow Casting
Media Literacy
Branding Films
28. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Rating
Banners
Consumer Juries
29. A style of media with a distinctive style.
Genre
Syndication
Network Neutrality
VALS
30. Free - alternative weeklies with a local and partical orientation.
Skyscrapers
Narrow Casting
News Stage
Dissident Press
31. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Alternative Press
Blockbuster Mentality
Demographic Segmentation
Concentration on Ownership
32. Online magazine.
Targeting
Webzine
Branding Films
Unique Selling Proposition
33. Involves the sale of a program that was originally run on network television: a rerun.
Corporate Independent Studios
Brand Magazine
Off-network
Cinematography
34. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Mass Medium
All Channel Legislation
Vertical Integration
Blinks
35. Recording of one artists music by another.
Zarred Editions
Alternative Press
Cover
Concentration on Ownership
36. The number of issues of a magazine or newspaper that are sold.
Circulation
Permission Marketing
Open Source Software
Derequlation
37. Tying two seperate but related shots in such a way that take new meaning.
Franchise Films
P2P (Peer to peer)
Circulation
Montage
38. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Blockbuster Mentality
Engagement
Skyscrapers
Psychographic Segmentation
39. A broadcasting station that aligns itself with a network.
Newsbooks
Alternative Press
Affiliates
Narrow Casting
40. Connecting multiple sets of single location or building to a single - master antenna.
Conglomeration
MATV
Concept Films
Webzine
41. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Clear time
Playlist
Ad-Pull Policy
Production Values
42. In record retailing - albums more than 3 years old.
Catalogue Albums
Brand Magazine
Network (broadcasting)
Playlist
43. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Concept Films
Corporate Independent Studios
Targeting
Advertorial
44. Suburban or regional versions of metropolitan newspaper.
Network Neutrality
Skyscrapers
Zarred Editions
Brand Magazine
45. The illegal recording and sale of copyrighted material.
Network Neutrality
Playlist
Consumer Culture
Piracy
46. People considered to be representatives of the target market - review a number of approaches to the campaign.
Mass Communication
Consumer Juries
Controlled Circulation
Skyscrapers
47. Media mainly used in computer networks such as the Internet.
Narrow Casting
Genre
Production Values
Network
48. Music custom selected by a disc jockey.
Concentration on Ownership
Media Literacy
Cover
Playlist
49. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Convergence
Audience Fragmentation
Digital Recording
Syndication
50. Placement of commercials on various online sites.
Banners
Puffets
Catalogue Albums
Cyber Advertising