Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






2. Process of creating shared meaning between the mass and audience.






3. The culture that seems to hold sway with the majority of people.






4. Ownership of different media companies concentrated in fewer fewer hands.






5. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






6. Recording of one artists music by another.






7. Rating technology.






8. A telecommunication company required to carry messages.






9. Granting equal carriage over phone and cable lines.






10. Involves the sale of a program that was originally run on network television: a rerun.






11. Online messages akin to billboards.






12. Online billboards placed on the side of the webpage.






13. When local affiliates carry a network's program.






14. Aiming media content or consumer products at smaller - more specific audience.






15. Weekly free pages with local events.






16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






17. Brief video episodes of television on mobile screens.






18. Total sale of broadcast airtime.






19. Placing ads in public places such as store floors - at gas pumps - in bathroom.






20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






21. Media's content and grammar. Style and ability.






22. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






23. A consumer magazine published by a retail business for readers with similar interests.






24. A style of media with a distinctive style.






25. Early weekly British Publication that carried ads.






26. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






27. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






28. Freely downloaded software.






29. The delivery of radio over the internet directly to individual listeners.






30. In record retailing - albums more than 3 years old.






31. Aiming broadcasting at a smaller audience.






32. Suburban or regional versions of metropolitan newspaper.






33. Aiming media content at smaller - homogenous audience.






34. The means of delivering a specific media content.






35. The ability to comprehand mass communication.






36. A broadcasting station that aligns itself with a network.






37. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






38. The erosions of traditional distinctive style elements.






39. Audience for specific media content becoming smaller and increasingly homogeneous.






40. Placement of commercials on various online sites.






41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






42. The simultaneous downloading and accessing of digital audio or video data.






43. Recording and downloading of audio files stored on servers.






44. How many people listening every 15 minutes.






45. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






46. Film making using high tech cameras and digital filming.






47. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






48. Percentage of a markers total population that is reached by a piece of broadcast programming.






49. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






50. Online magazine.