Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sale of radio or television content to stations on a market-by-market basis.






2. Creating space for creative artists.






3. Aiming media content at smaller - homogenous audience.






4. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






5. The illegal recording and sale of copyrighted material.






6. Demand by a advertiser to review an article with the threat of being pulled out - if not.






7. Movies that can be described in one line.






8. The delivery of radio over the internet directly to individual listeners.






9. Sponsor-financing of movies to advance a manufactures product.






10. Ads to correct deceptive advertising.






11. A telecommunication company required to carry messages.






12. Recording and downloading of audio files stored on servers.






13. Film making using high tech cameras and digital filming.






14. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






16. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






17. A broadcasting station that aligns itself with a network.






18. The cumulative audience - pepole who listen every 5 minutes.






19. Rating technology.






20. A consumer magazine published by a retail business for readers with similar interests.






21. How many people listening every 15 minutes.






22. Relaxation of ownership and other rules for radio and television.






23. Tying two seperate but related shots in such a way that take new meaning.






24. Online billboards placed on the side of the webpage.






25. Lumiere brothers device that both photographed and projected action.






26. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






27. Placement of commercials on various online sites.






28. Percentage of a markers total population that is reached by a piece of broadcast programming.






29. Outmoded name for early cable television.






30. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






31. Media mainly used in computer networks such as the Internet.






32. Software that gets direct downloads by passing servers.






33. The first film production companies.






34. Granting equal carriage over phone and cable lines.






35. Recreation on television news of some event that is believed to have happened of which could have happened.






36. The means of delivering a specific media content.






37. The increase in ownership or media outlet.






38. File compression software that permits streaming of digital audio and video data.






39. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






40. Ads showing up in nontraditional settings.






41. Measuring the effectiveness of advertising messages by showing them to consumers.






42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






43. The simultaneous downloading and accessing of digital audio or video data.






44. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






45. Movies produced with full intention of providing several sequels.






46. Involves the sale of a program that was originally run on network television: a rerun.






47. Early weekly British Publication that carried ads.






48. Media's content and grammar. Style and ability.






49. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






50. Music custom selected by a disc jockey.