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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






2. A medium that carries messages to other people.






3. Media's content and grammar. Style and ability.






4. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






5. The number of issues of a magazine or newspaper that are sold.






6. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






7. Aiming broadcasting at a smaller audience.






8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






9. Online billboards placed on the side of the webpage.






10. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






11. Process of creating shared meaning between the mass and audience.






12. In record retailing - albums more than 3 years old.






13. A telecommunication company required to carry messages.






14. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






15. Tying two seperate but related shots in such a way that take new meaning.






16. Movies that can be described in one line.






17. Measuring the effectiveness of advertising messages by showing them to consumers.






18. A broadcasting station that aligns itself with a network.






19. A style of media with a distinctive style.






20. The erosions of traditional distinctive style elements.






21. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






22. Aiming media content or consumer products at smaller - more specific audience.






23. The increase in ownership or media outlet.






24. Placement of commercials on various online sites.






25. Music custom selected by a disc jockey.






26. A consumer magazine published by a retail business for readers with similar interests.






27. 1 second commercials between songs on the radio.






28. Rating technology.






29. The illegal recording and sale of copyrighted material.






30. Connecting multiple sets of single location or building to a single - master antenna.






31. When local affiliates carry a network's program.






32. The delivery of radio over the internet directly to individual listeners.






33. Percentage of a markers total population that is reached by a piece of broadcast programming.






34. The cumulative audience - pepole who listen every 5 minutes.






35. The ability to comprehand mass communication.






36. Outmoded name for early cable television.






37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






38. File compression software that permits streaming of digital audio and video data.






39. Media mainly used in computer networks such as the Internet.






40. Software that gets direct downloads by passing servers.






41. The means of delivering a specific media content.






42. Ads showing up in nontraditional settings.






43. 1962 Law Requiring all TV sets import to manufacture in the U.S.






44. Identifying and granting ownership of a given piece of expression to protect the creators interest.






45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






46. Aiming media content at smaller - homogenous audience.






47. Movies produced primarily for initial exhibition on theater screens.






48. Relaxation of ownership and other rules for radio and television.






49. Free - alternative weeklies with a local and partical orientation.






50. Sale of radio or television content to stations on a market-by-market basis.