Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The culture that seems to hold sway with the majority of people.






2. The illegal recording and sale of copyrighted material.






3. Recording and downloading of audio files stored on servers.






4. Identifying and granting ownership of a given piece of expression to protect the creators interest.






5. Percentage of a markers total population that is reached by a piece of broadcast programming.






6. Ownership of different media companies concentrated in fewer fewer hands.






7. A style of media with a distinctive style.






8. How many people listening every 15 minutes.






9. Sale of radio or television content to stations on a market-by-market basis.






10. Outmoded name for early cable television.






11. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






12. Free - alternative weeklies with a local and partical orientation.






13. Online billboards placed on the side of the webpage.






14. Placing ads in public places such as store floors - at gas pumps - in bathroom.






15. Freely downloaded software.






16. Rating technology.






17. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






18. Suburban or regional versions of metropolitan newspaper.






19. Tying two seperate but related shots in such a way that take new meaning.






20. Software that gets direct downloads by passing servers.






21. Ads showing up in nontraditional settings.






22. File compression software that permits streaming of digital audio and video data.






23. The means of delivering a specific media content.






24. A broadcasting station that aligns itself with a network.






25. Advertising that the consumer actively accepts.






26. Recording of one artists music by another.






27. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






28. Movies that can be described in one line.






29. Attractive - artful business cards use by early British people to promote themselves.






30. Ads to correct deceptive advertising.






31. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






32. 1 second commercials between songs on the radio.






33. The simultaneous downloading and accessing of digital audio or video data.






34. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






35. A telecommunication company required to carry messages.






36. Total sale of broadcast airtime.






37. When local affiliates carry a network's program.






38. People considered to be representatives of the target market - review a number of approaches to the campaign.






39. Lumiere brothers device that both photographed and projected action.






40. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






41. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






42. Film making using high tech cameras and digital filming.






43. 1962 Law Requiring all TV sets import to manufacture in the U.S.






44. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






45. Aiming media content at smaller - homogenous audience.






46. Early weekly British Publication that carried ads.






47. Online magazine.






48. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






49. Relaxation of ownership and other rules for radio and television.






50. Sponsor-financing of movies to advance a manufactures product.