Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.






2. Ads showing up in nontraditional settings.






3. File compression software that permits streaming of digital audio and video data.






4. Creating space for creative artists.






5. Weekly free pages with local events.






6. The ability to comprehand mass communication.






7. The illegal recording and sale of copyrighted material.






8. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






9. Brief video episodes of television on mobile screens.






10. Advertising that the consumer actively accepts.






11. Early weekly British Publication that carried ads.






12. Sale of radio or television content to stations on a market-by-market basis.






13. Suburban or regional versions of metropolitan newspaper.






14. Process of creating shared meaning between the mass and audience.






15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






17. The cumulative audience - pepole who listen every 5 minutes.






18. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






19. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






20. Involves the sale of a program that was originally run on network television: a rerun.






21. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






22. Aiming media content at smaller - homogenous audience.






23. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






24. Online messages akin to billboards.






25. Total sale of broadcast airtime.






26. Ads to correct deceptive advertising.






27. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






28. The culture that seems to hold sway with the majority of people.






29. The first film production companies.






30. Movies that can be described in one line.






31. 1 second commercials between songs on the radio.






32. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






33. A style of media with a distinctive style.






34. Online billboards placed on the side of the webpage.






35. Demand by a advertiser to review an article with the threat of being pulled out - if not.






36. Free - alternative weeklies with a local and partical orientation.






37. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






38. Freely downloaded software.






39. A consumer magazine published by a retail business for readers with similar interests.






40. Aiming broadcasting at a smaller audience.






41. A medium that carries messages to other people.






42. Recording of one artists music by another.






43. The erosions of traditional distinctive style elements.






44. Recording and downloading of audio files stored on servers.






45. Relaxation of ownership and other rules for radio and television.






46. Movies produced primarily for initial exhibition on theater screens.






47. The means of delivering a specific media content.






48. How many people listening every 15 minutes.






49. Outmoded name for early cable television.






50. When local affiliates carry a network's program.