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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.
Blinks
Media Literacy
Cinematography
Corrective Advertising
2. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Cume
Factory Studios
Culture
Ethnic Press
3. Aiming media content at smaller - homogenous audience.
Narrow Casting
P2P (Peer to peer)
Controlled Circulation
Niche Marketing
4. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Mass Medium
Copyright
Newsbooks
All Channel Legislation
5. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Convergence
Niche Marketing
Copyright
Consumer Culture
6. 1 second commercials between songs on the radio.
Demographic Segmentation
Clear time
Blinks
CATV
7. Online messages akin to billboards.
Shopbills
Branding Films
Genre
Banners
8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Corrective Advertising
Commuter Papers
Off-network
Demographic Segmentation
9. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Network (broadcasting)
Mobisodes
Media Literacy
10. Online billboards placed on the side of the webpage.
Mobisodes
Skyscrapers
Ambient Advertising
Consumer Culture
11. Rating technology.
Psychographic Segmentation
Corrective Advertising
Unique Selling Proposition
Personal Peoplemeter
12. Commuter Papers - Free dailies designed for young commuters.
Ethnic Press
Affiliates
Mass Communication
Commuter Papers
13. Movies produced with full intention of providing several sequels.
Cover
Dissident Press
Demographic Segmentation
Franchise Films
14. Movies that can be described in one line.
Corrective Advertising
Shopbills
Corporate Independent Studios
Concept Films
15. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
MATV
Culture
Commuter Papers
Controlled Circulation
16. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Skyscrapers
Microcinema
Franchise Films
17. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
MP3
Vertical Integration
Zarred Editions
18. File compression software that permits streaming of digital audio and video data.
Copy Testing
Web Radio
MP3
Conglomeration
19. Software that gets direct downloads by passing servers.
Targeting
P2P (Peer to peer)
Personal Peoplemeter
Playlist
20. Movies produced primarily for initial exhibition on theater screens.
Mobisodes
Genre
Podcast
Theatrical Films
21. The erosions of traditional distinctive style elements.
Convergence
Vast Wasteland
Niche Marketing
CATV
22. A telecommunication company required to carry messages.
Brand Magazine
Concept Films
Contextual Advertising
Common Carrier
23. Process of creating shared meaning between the mass and audience.
Mass Communication
Playlist
Consumer Juries
Targeting
24. Music custom selected by a disc jockey.
News Stage
Playlist
Concept Films
Blinks
25. Granting equal carriage over phone and cable lines.
Feature Syndicates
Targeting
Network Neutrality
Off-network
26. Percentage of a markers total population that is reached by a piece of broadcast programming.
Psychographic Segmentation
Rating
Corrective Advertising
Newsbooks
27. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Montage
Podcast
Mobisodes
28. Early weekly British Publication that carried ads.
All Channel Legislation
Media Literacy
Newsbooks
Consumer Juries
29. The cumulative audience - pepole who listen every 5 minutes.
Open Source Software
Theatrical Films
Psychographic Segmentation
Cume
30. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Consumer Culture
Digital Recording
Webzine
Feature Syndicates
31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
MP3
Consumer Culture
Playlist
32. The illegal recording and sale of copyrighted material.
Off-network
Controlled Circulation
Franchise Films
Piracy
33. Measuring the effectiveness of advertising messages by showing them to consumers.
Consumer Juries
Piracy
Cume
Copy Testing
34. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Unique Selling Proposition
Engagement
Ethnic Press
Microcinema
35. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Controlled Circulation
VALS
Shopbills
36. Weekly free pages with local events.
Clear time
Alternative Press
Derequlation
Platform
37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Blinks
Consumer Culture
Culture
Streaming
38. The means of delivering a specific media content.
Platform
Contextual Advertising
Culture
Advertorial
39. Aiming broadcasting at a smaller audience.
Microcinema
Permission Marketing
Narrow Casting
Platform
40. When local affiliates carry a network's program.
Shopbills
Permission Marketing
Circulation
Clear time
41. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Alternative Press
Ambient Advertising
Copy Testing
42. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Network
Theatrical Films
Targeting
Ambient Advertising
43. Lumiere brothers device that both photographed and projected action.
All Channel Legislation
Cinematography
Newsbooks
VALS
44. A medium that carries messages to other people.
Network
Mass Medium
Engagement
Consumer Culture
45. The ability to comprehand mass communication.
Media Literacy
Off-network
Rating
Convergence
46. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Conglomeration
Clear time
Ad-Pull Policy
Consumer Juries
47. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Franchise Films
Concentration on Ownership
All Channel Legislation
48. Sponsor-financing of movies to advance a manufactures product.
Permission Marketing
Unique Selling Proposition
Playlist
Branding Films
49. In record retailing - albums more than 3 years old.
Niche Marketing
Catalogue Albums
Playlist
Webzine
50. How many people listening every 15 minutes.
Demographic Segmentation
Off-network
Average Quarter-Hour
Branding Films