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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that the consumer actively accepts.
Network
Playlist
Platform
Permission Marketing
2. The increase in ownership or media outlet.
Rating
Vertical Integration
Skyscrapers
Conglomeration
3. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Factory Studios
Affiliates
CATV
4. Aiming broadcasting at a smaller audience.
Vertical Integration
Targeting
Narrow Casting
Dominate Culture / Mainstream
5. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Network
Forced Exposure
Circulation
Digital Recording
6. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Newsbooks
Shopbills
CATV
Vast Wasteland
7. Freely downloaded software.
Playlist
Open Source Software
Contextual Advertising
MP3
8. The delivery of radio over the internet directly to individual listeners.
Audience Fragmentation
Web Radio
Mass Medium
Affiliates
9. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Blockbuster Mentality
Vast Wasteland
Rating
10. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Corporate Independent Studios
Mass Medium
Ethnic Press
11. The illegal recording and sale of copyrighted material.
Corrective Advertising
Controlled Circulation
Piracy
Demographic Segmentation
12. The cumulative audience - pepole who listen every 5 minutes.
Branding Films
Brand Magazine
Vertical Integration
Cume
13. Suburban or regional versions of metropolitan newspaper.
Concentration on Ownership
Zarred Editions
Alternative Press
Forced Exposure
14. The culture that seems to hold sway with the majority of people.
Average Quarter-Hour
Theatrical Films
Dominate Culture / Mainstream
Affiliates
15. Relaxation of ownership and other rules for radio and television.
Mobisodes
Ambient Advertising
Banners
Derequlation
16. Lumiere brothers device that both photographed and projected action.
Branding Films
Ad-Pull Policy
Syndication
Cinematography
17. In record retailing - albums more than 3 years old.
Catalogue Albums
Unique Selling Proposition
Podcast
Off-network
18. A consumer magazine published by a retail business for readers with similar interests.
VALS
Brand Magazine
Puffets
Mobisodes
19. Ownership of different media companies concentrated in fewer fewer hands.
Narrow Casting
Concentration on Ownership
Production Values
Sweeps Period
20. Sponsor-financing of movies to advance a manufactures product.
Theatrical Films
Branding Films
Platform
Commuter Papers
21. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Consumer Juries
Streaming
Vertical Integration
All Channel Legislation
22. Movies produced with full intention of providing several sequels.
Microcinema
Cover
CATV
Franchise Films
23. Granting equal carriage over phone and cable lines.
Average Quarter-Hour
Network Neutrality
Forced Exposure
Contextual Advertising
24. Media mainly used in computer networks such as the Internet.
Concept Films
Network
Catalogue Albums
Controlled Circulation
25. Tying two seperate but related shots in such a way that take new meaning.
Montage
Cyber Advertising
Vast Wasteland
VALS
26. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Theatrical Films
Conglomeration
Open Source Software
27. Early weekly British Publication that carried ads.
Average Quarter-Hour
Open Source Software
Newsbooks
Common Carrier
28. Brief video episodes of television on mobile screens.
Demographic Segmentation
Mobisodes
Media Literacy
News Stage
29. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Cover
Consumer Culture
Rating
Contextual Advertising
30. Rating technology.
Syndication
Vertical Integration
Personal Peoplemeter
Franchise Films
31. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Clear time
Corporate Independent Studios
Unique Selling Proposition
32. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Theatrical Films
Ambient Advertising
Unique Selling Proposition
Affiliates
33. Aiming media content at smaller - homogenous audience.
Zarred Editions
Niche Marketing
Affiliates
Off-network
34. The ability to comprehand mass communication.
Ethnic Press
Off-network
Media Literacy
Network
35. Online magazine.
Concept Films
VALS
Webzine
Concentration on Ownership
36. Music custom selected by a disc jockey.
All Channel Legislation
Cinematography
Playlist
Forced Exposure
37. A broadcasting station that aligns itself with a network.
Streaming
Blinks
Factory Studios
Affiliates
38. A style of media with a distinctive style.
Genre
CATV
Zarred Editions
Catalogue Albums
39. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Conglomeration
Advertorial
Corrective Advertising
40. Percentage of a markers total population that is reached by a piece of broadcast programming.
MATV
Rating
Circulation
Culture
41. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Average Quarter-Hour
P2P (Peer to peer)
VALS
Niche Marketing
42. Weekly free pages with local events.
Ethnic Press
Alternative Press
Piracy
Permission Marketing
43. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Puffets
Blockbuster Mentality
Sweeps Period
Feature Syndicates
44. Process of creating shared meaning between the mass and audience.
Demographic Segmentation
Newsbooks
Sweeps Period
Mass Communication
45. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Personal Peoplemeter
Psychographic Segmentation
Conglomeration
Cume
46. Creating space for creative artists.
Feature Syndicates
Forced Exposure
MP3
MATV
47. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Vast Wasteland
Mobisodes
Web Radio
Ad-Pull Policy
48. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Consumer Culture
Playlist
Digital Recording
Conglomeration
49. Involves the sale of a program that was originally run on network television: a rerun.
Blockbuster Mentality
Catalogue Albums
Off-network
Commuter Papers
50. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Cover
Corporate Independent Studios
Piracy
Network