SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A broadcasting station that aligns itself with a network.
Affiliates
Ethnic Press
Clear time
Streaming
2. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Blockbuster Mentality
Podcast
Cinematography
3. Film making using high tech cameras and digital filming.
Digital Recording
Banners
Microcinema
Advertorial
4. When local affiliates carry a network's program.
Montage
Franchise Films
Average Quarter-Hour
Clear time
5. How many people listening every 15 minutes.
Shopbills
Average Quarter-Hour
Streaming
Psychographic Segmentation
6. File compression software that permits streaming of digital audio and video data.
MP3
Commuter Papers
Advertorial
All Channel Legislation
7. The number of issues of a magazine or newspaper that are sold.
Puffets
Circulation
Culture
Clear time
8. Involves the sale of a program that was originally run on network television: a rerun.
Convergence
Off-network
Copyright
Consumer Culture
9. Rating technology.
Cyber Advertising
Podcast
Billings
Personal Peoplemeter
10. Music custom selected by a disc jockey.
Permission Marketing
Playlist
Alternative Press
Production Values
11. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Cume
All Channel Legislation
Cyber Advertising
Streaming
12. In record retailing - albums more than 3 years old.
Vertical Integration
Alternative Press
Catalogue Albums
Webzine
13. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Playlist
Media Literacy
Consumer Culture
Dissident Press
14. Movies that can be described in one line.
Cover
Dissident Press
Concept Films
Culture
15. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
CATV
Catalogue Albums
Controlled Circulation
Shopbills
16. Aiming broadcasting at a smaller audience.
Controlled Circulation
Narrow Casting
Average Quarter-Hour
Advertorial
17. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Copy Testing
Ambient Advertising
Platform
Demographic Segmentation
18. The illegal recording and sale of copyrighted material.
Alternative Press
Piracy
Affiliates
Mobisodes
19. The means of delivering a specific media content.
Genre
Mass Communication
Platform
Network
20. Lumiere brothers device that both photographed and projected action.
Blinks
Dominate Culture / Mainstream
Cinematography
Factory Studios
21. The ability to comprehand mass communication.
Banners
Blinks
Media Literacy
Demographic Segmentation
22. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Average Quarter-Hour
Piracy
Commuter Papers
23. Advertising that the consumer actively accepts.
Culture
Factory Studios
Permission Marketing
Convergence
24. Percentage of a markers total population that is reached by a piece of broadcast programming.
Vast Wasteland
All Channel Legislation
Rating
Genre
25. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
News Stage
Shopbills
Engagement
26. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Contextual Advertising
Corporate Independent Studios
Forced Exposure
Puffets
27. Online messages akin to billboards.
VALS
Banners
360 Marketing
Culture
28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Psychographic Segmentation
Advertorial
Syndication
Corporate Independent Studios
29. Measuring the effectiveness of advertising messages by showing them to consumers.
Contextual Advertising
Affiliates
Copy Testing
Network Neutrality
30. The increase in ownership or media outlet.
Feature Syndicates
Ambient Advertising
Conglomeration
Factory Studios
31. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Vast Wasteland
Conglomeration
Mobisodes
Network (broadcasting)
32. Recreation on television news of some event that is believed to have happened of which could have happened.
Ad-Pull Policy
MP3
Engagement
News Stage
33. A telecommunication company required to carry messages.
Webzine
Common Carrier
Forced Exposure
Controlled Circulation
34. Creating space for creative artists.
MATV
All Channel Legislation
Feature Syndicates
Platform
35. Media's content and grammar. Style and ability.
Copyright
Psychographic Segmentation
Production Values
Feature Syndicates
36. Movies produced with full intention of providing several sequels.
Commuter Papers
Franchise Films
Consumer Juries
Brand Magazine
37. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Playlist
P2P (Peer to peer)
Consumer Juries
Copyright
38. Total sale of broadcast airtime.
Shopbills
Affiliates
Conglomeration
Billings
39. Online magazine.
Affiliates
Puffets
Webzine
Web Radio
40. Freely downloaded software.
Affiliates
Network
Open Source Software
Banners
41. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Common Carrier
Concentration on Ownership
Shopbills
42. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Feature Syndicates
Contextual Advertising
Affiliates
43. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Rating
Sweeps Period
News Stage
Contextual Advertising
44. Attractive - artful business cards use by early British people to promote themselves.
Corrective Advertising
Webzine
Shopbills
Consumer Culture
45. Recording of one artists music by another.
Ethnic Press
Cover
Web Radio
Vertical Integration
46. Relaxation of ownership and other rules for radio and television.
Permission Marketing
Newsbooks
Derequlation
Narrow Casting
47. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Dissident Press
MATV
Brand Magazine
Engagement
48. Ownership of different media companies concentrated in fewer fewer hands.
360 Marketing
Concentration on Ownership
Factory Studios
Blinks
49. The culture that seems to hold sway with the majority of people.
Mass Communication
Skyscrapers
Digital Recording
Dominate Culture / Mainstream
50. 1 second commercials between songs on the radio.
Puffets
Narrow Casting
Dissident Press
Blinks
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests