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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attractive - artful business cards use by early British people to promote themselves.
News Stage
Feature Syndicates
Shopbills
Streaming
2. Movies produced primarily for initial exhibition on theater screens.
Web Radio
Affiliates
MATV
Theatrical Films
3. Granting equal carriage over phone and cable lines.
Playlist
Network Neutrality
Production Values
Permission Marketing
4. A medium that carries messages to other people.
CATV
Sweeps Period
Mass Medium
Production Values
5. Online billboards placed on the side of the webpage.
Circulation
Controlled Circulation
Skyscrapers
Montage
6. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Factory Studios
Contextual Advertising
Ambient Advertising
Copy Testing
7. Tying two seperate but related shots in such a way that take new meaning.
Mobisodes
Off-network
Corrective Advertising
Montage
8. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Mass Medium
Circulation
Podcast
9. A broadcasting station that aligns itself with a network.
Alternative Press
Affiliates
Off-network
Blockbuster Mentality
10. Aiming media content at smaller - homogenous audience.
Niche Marketing
Theatrical Films
Convergence
All Channel Legislation
11. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Brand Magazine
Microcinema
Derequlation
Puffets
12. Sale of radio or television content to stations on a market-by-market basis.
Unique Selling Proposition
Commuter Papers
Syndication
Vast Wasteland
13. Online magazine.
Webzine
Zarred Editions
MATV
360 Marketing
14. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Personal Peoplemeter
Network Neutrality
Culture
15. Early weekly British Publication that carried ads.
Feature Syndicates
Playlist
Syndication
Newsbooks
16. Placement of commercials on various online sites.
Mobisodes
Branding Films
360 Marketing
Cyber Advertising
17. Movies that can be described in one line.
Network Neutrality
Cinematography
MP3
Concept Films
18. 1 second commercials between songs on the radio.
Unique Selling Proposition
Blinks
CATV
Personal Peoplemeter
19. Audience for specific media content becoming smaller and increasingly homogeneous.
Dominate Culture / Mainstream
Audience Fragmentation
Shopbills
Franchise Films
20. The erosions of traditional distinctive style elements.
Ethnic Press
Forced Exposure
360 Marketing
Convergence
21. Free - alternative weeklies with a local and partical orientation.
Network Neutrality
Consumer Juries
Banners
Dissident Press
22. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Syndication
Cover
Common Carrier
23. The increase in ownership or media outlet.
Targeting
Digital Recording
Conglomeration
Contextual Advertising
24. Process of creating shared meaning between the mass and audience.
Controlled Circulation
Convergence
Permission Marketing
Mass Communication
25. Relaxation of ownership and other rules for radio and television.
Derequlation
Clear time
Streaming
Affiliates
26. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Mobisodes
Webzine
Montage
27. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Circulation
Webzine
Ambient Advertising
Ad-Pull Policy
28. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Average Quarter-Hour
Mobisodes
Syndication
Culture
29. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Brand Magazine
Contextual Advertising
Montage
Ambient Advertising
30. Online messages akin to billboards.
Banners
Narrow Casting
VALS
Network Neutrality
31. Film making using high tech cameras and digital filming.
Network Neutrality
Microcinema
Permission Marketing
Copy Testing
32. Total sale of broadcast airtime.
Circulation
Billings
Consumer Juries
P2P (Peer to peer)
33. Music custom selected by a disc jockey.
Forced Exposure
Playlist
Ad-Pull Policy
Genre
34. Aiming broadcasting at a smaller audience.
Concept Films
Vertical Integration
Webzine
Narrow Casting
35. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Circulation
Alternative Press
Montage
36. Freely downloaded software.
Culture
Open Source Software
Ambient Advertising
Corrective Advertising
37. Ownership of different media companies concentrated in fewer fewer hands.
Ambient Advertising
Catalogue Albums
Concentration on Ownership
Network (broadcasting)
38. A style of media with a distinctive style.
Cyber Advertising
Controlled Circulation
Genre
Off-network
39. The number of issues of a magazine or newspaper that are sold.
Network (broadcasting)
Circulation
Network Neutrality
Billings
40. Suburban or regional versions of metropolitan newspaper.
Consumer Juries
Blinks
Zarred Editions
360 Marketing
41. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Branding Films
Webzine
Ad-Pull Policy
42. The cumulative audience - pepole who listen every 5 minutes.
Rating
Newsbooks
Network (broadcasting)
Cume
43. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Commuter Papers
Contextual Advertising
Webzine
44. Recording and downloading of audio files stored on servers.
Ethnic Press
Media Literacy
Narrow Casting
Podcast
45. The illegal recording and sale of copyrighted material.
Genre
Piracy
Mass Communication
Franchise Films
46. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Theatrical Films
Mass Communication
Piracy
Controlled Circulation
47. File compression software that permits streaming of digital audio and video data.
MP3
Rating
Forced Exposure
Mass Communication
48. Software that gets direct downloads by passing servers.
Ambient Advertising
P2P (Peer to peer)
Demographic Segmentation
Permission Marketing
49. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Skyscrapers
Cume
Streaming
Network (broadcasting)
50. Movies produced with full intention of providing several sequels.
Franchise Films
Copy Testing
Web Radio
Mobisodes
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