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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to comprehand mass communication.
Media Literacy
Production Values
Cume
Network
2. Aiming broadcasting at a smaller audience.
Copyright
Vast Wasteland
Platform
Narrow Casting
3. Online messages akin to billboards.
Banners
News Stage
Niche Marketing
Unique Selling Proposition
4. The simultaneous downloading and accessing of digital audio or video data.
Concept Films
Alternative Press
Streaming
Engagement
5. Suburban or regional versions of metropolitan newspaper.
Network Neutrality
Zarred Editions
MATV
Circulation
6. People considered to be representatives of the target market - review a number of approaches to the campaign.
Webzine
Corrective Advertising
Syndication
Consumer Juries
7. Media mainly used in computer networks such as the Internet.
Copy Testing
Niche Marketing
Factory Studios
Network
8. Early weekly British Publication that carried ads.
Commuter Papers
Alternative Press
Newsbooks
Concentration on Ownership
9. Relaxation of ownership and other rules for radio and television.
Demographic Segmentation
Derequlation
Media Literacy
Vertical Integration
10. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Franchise Films
Cyber Advertising
Catalogue Albums
11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Convergence
Zarred Editions
Contextual Advertising
Personal Peoplemeter
12. When local affiliates carry a network's program.
Brand Magazine
Clear time
Consumer Culture
Open Source Software
13. The number of issues of a magazine or newspaper that are sold.
Open Source Software
Digital Recording
Circulation
VALS
14. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Alternative Press
Network
Copyright
Network Neutrality
15. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Playlist
Digital Recording
All Channel Legislation
Corporate Independent Studios
16. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Audience Fragmentation
Forced Exposure
Ambient Advertising
Webzine
17. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Shopbills
Psychographic Segmentation
Off-network
Unique Selling Proposition
18. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Cover
Commuter Papers
Network (broadcasting)
Cyber Advertising
19. Recording of one artists music by another.
Banners
Cover
Playlist
Vertical Integration
20. Aiming media content or consumer products at smaller - more specific audience.
Skyscrapers
Vast Wasteland
Controlled Circulation
Targeting
21. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Cume
Niche Marketing
Forced Exposure
All Channel Legislation
22. Total sale of broadcast airtime.
Cume
Blinks
Billings
Blockbuster Mentality
23. Percentage of a markers total population that is reached by a piece of broadcast programming.
Brand Magazine
Web Radio
Rating
Ad-Pull Policy
24. The means of delivering a specific media content.
Concentration on Ownership
Platform
Feature Syndicates
P2P (Peer to peer)
25. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Concept Films
Blinks
Playlist
26. The erosions of traditional distinctive style elements.
Rating
Microcinema
Genre
Convergence
27. Software that gets direct downloads by passing servers.
Media Literacy
P2P (Peer to peer)
Zarred Editions
Cyber Advertising
28. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Web Radio
Cinematography
Commuter Papers
29. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Sweeps Period
Podcast
Ad-Pull Policy
Montage
30. 1 second commercials between songs on the radio.
Puffets
Copyright
Franchise Films
Blinks
31. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Demographic Segmentation
Sweeps Period
Ambient Advertising
Open Source Software
32. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Streaming
Circulation
Audience Fragmentation
33. Tying two seperate but related shots in such a way that take new meaning.
Puffets
Digital Recording
News Stage
Montage
34. A consumer magazine published by a retail business for readers with similar interests.
Personal Peoplemeter
Concept Films
Brand Magazine
Banners
35. Ads showing up in nontraditional settings.
Syndication
Permission Marketing
Copyright
360 Marketing
36. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Microcinema
Copyright
Commuter Papers
37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Concept Films
Blockbuster Mentality
Corporate Independent Studios
Consumer Culture
38. The illegal recording and sale of copyrighted material.
Ad-Pull Policy
360 Marketing
Contextual Advertising
Piracy
39. File compression software that permits streaming of digital audio and video data.
Culture
MP3
Billings
Piracy
40. Outmoded name for early cable television.
Ad-Pull Policy
Open Source Software
Personal Peoplemeter
CATV
41. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Audience Fragmentation
Media Literacy
Montage
42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Microcinema
Culture
Cover
Vast Wasteland
43. Advertising that the consumer actively accepts.
Permission Marketing
Forced Exposure
Newsbooks
Ethnic Press
44. A medium that carries messages to other people.
Branding Films
Franchise Films
Mass Medium
Forced Exposure
45. The increase in ownership or media outlet.
Narrow Casting
Mobisodes
Conglomeration
Unique Selling Proposition
46. Audience for specific media content becoming smaller and increasingly homogeneous.
Commuter Papers
Dominate Culture / Mainstream
Audience Fragmentation
Affiliates
47. Movies produced with full intention of providing several sequels.
Webzine
Digital Recording
Personal Peoplemeter
Franchise Films
48. Music custom selected by a disc jockey.
Catalogue Albums
CATV
Playlist
Clear time
49. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Newsbooks
Brand Magazine
Digital Recording
50. Placement of commercials on various online sites.
Shopbills
Cyber Advertising
Zarred Editions
Engagement