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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sale of radio or television content to stations on a market-by-market basis.
VALS
Syndication
Puffets
MATV
2. A style of media with a distinctive style.
Genre
Mass Medium
Montage
News Stage
3. A medium that carries messages to other people.
VALS
Brand Magazine
Mass Medium
Culture
4. 1 second commercials between songs on the radio.
Mass Medium
Feature Syndicates
Narrow Casting
Blinks
5. Recording of one artists music by another.
Cover
Average Quarter-Hour
Consumer Culture
Rating
6. Connecting multiple sets of single location or building to a single - master antenna.
Open Source Software
MATV
Culture
Contextual Advertising
7. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Niche Marketing
Concentration on Ownership
Skyscrapers
Corporate Independent Studios
8. Suburban or regional versions of metropolitan newspaper.
Demographic Segmentation
Zarred Editions
Concentration on Ownership
Digital Recording
9. Advertising that the consumer actively accepts.
Permission Marketing
Corporate Independent Studios
Network
Copyright
10. The increase in ownership or media outlet.
Network Neutrality
Factory Studios
Affiliates
Conglomeration
11. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Engagement
Digital Recording
Alternative Press
12. Brief video episodes of television on mobile screens.
CATV
Open Source Software
Piracy
Mobisodes
13. Movies produced with full intention of providing several sequels.
Conglomeration
Psychographic Segmentation
Playlist
Franchise Films
14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
News Stage
Consumer Juries
Consumer Culture
Cover
15. Rating technology.
Branding Films
Niche Marketing
Personal Peoplemeter
Genre
16. Weekly free pages with local events.
Concentration on Ownership
Digital Recording
Banners
Alternative Press
17. Online magazine.
Theatrical Films
Web Radio
Contextual Advertising
Webzine
18. Media's content and grammar. Style and ability.
Demographic Segmentation
Mass Medium
Production Values
Cume
19. Aiming media content at smaller - homogenous audience.
Niche Marketing
Genre
Digital Recording
Web Radio
20. The delivery of radio over the internet directly to individual listeners.
Shopbills
Web Radio
Psychographic Segmentation
Feature Syndicates
21. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Web Radio
Skyscrapers
Advertorial
Branding Films
22. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Factory Studios
Audience Fragmentation
Media Literacy
23. Involves the sale of a program that was originally run on network television: a rerun.
Theatrical Films
Personal Peoplemeter
Production Values
Off-network
24. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Feature Syndicates
Vertical Integration
Webzine
25. When local affiliates carry a network's program.
Digital Recording
Vast Wasteland
Clear time
Dominate Culture / Mainstream
26. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Catalogue Albums
Podcast
Corporate Independent Studios
Vertical Integration
27. Online messages akin to billboards.
Production Values
CATV
Banners
Playlist
28. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Cyber Advertising
Network Neutrality
Ethnic Press
Ambient Advertising
29. A broadcasting station that aligns itself with a network.
Media Literacy
Cyber Advertising
Affiliates
Cume
30. Software that gets direct downloads by passing servers.
Psychographic Segmentation
Factory Studios
Cover
P2P (Peer to peer)
31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Network
Common Carrier
CATV
Contextual Advertising
32. Aiming broadcasting at a smaller audience.
Cyber Advertising
Narrow Casting
Catalogue Albums
Average Quarter-Hour
33. Ads showing up in nontraditional settings.
Cyber Advertising
360 Marketing
Controlled Circulation
Ambient Advertising
34. Percentage of a markers total population that is reached by a piece of broadcast programming.
Mass Medium
Forced Exposure
Derequlation
Rating
35. The simultaneous downloading and accessing of digital audio or video data.
Mobisodes
Cinematography
Streaming
Cyber Advertising
36. The cumulative audience - pepole who listen every 5 minutes.
Blockbuster Mentality
Cume
Streaming
Skyscrapers
37. Media mainly used in computer networks such as the Internet.
Demographic Segmentation
Network
Factory Studios
Streaming
38. Measuring the effectiveness of advertising messages by showing them to consumers.
Permission Marketing
Copy Testing
Concentration on Ownership
360 Marketing
39. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Blinks
Personal Peoplemeter
Psychographic Segmentation
Cover
40. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
All Channel Legislation
Forced Exposure
Niche Marketing
Theatrical Films
41. The culture that seems to hold sway with the majority of people.
Engagement
Dominate Culture / Mainstream
Platform
MP3
42. The illegal recording and sale of copyrighted material.
Contextual Advertising
Piracy
Vertical Integration
Cume
43. Process of creating shared meaning between the mass and audience.
Mass Communication
Factory Studios
Syndication
Corporate Independent Studios
44. Outmoded name for early cable television.
Corrective Advertising
CATV
All Channel Legislation
Copyright
45. Total sale of broadcast airtime.
Culture
Narrow Casting
Psychographic Segmentation
Billings
46. Relaxation of ownership and other rules for radio and television.
Derequlation
Branding Films
Commuter Papers
Streaming
47. Tying two seperate but related shots in such a way that take new meaning.
Montage
Billings
Common Carrier
Network Neutrality
48. Freely downloaded software.
Ad-Pull Policy
Copyright
Skyscrapers
Open Source Software
49. Granting equal carriage over phone and cable lines.
Factory Studios
Network Neutrality
Controlled Circulation
Genre
50. Audience for specific media content becoming smaller and increasingly homogeneous.
Web Radio
Vast Wasteland
Production Values
Audience Fragmentation
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