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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






2. The culture that seems to hold sway with the majority of people.






3. The simultaneous downloading and accessing of digital audio or video data.






4. 1 second commercials between songs on the radio.






5. The cumulative audience - pepole who listen every 5 minutes.






6. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






7. Recording and downloading of audio files stored on servers.






8. Involves the sale of a program that was originally run on network television: a rerun.






9. In record retailing - albums more than 3 years old.






10. Media's content and grammar. Style and ability.






11. Movies produced primarily for initial exhibition on theater screens.






12. Audience for specific media content becoming smaller and increasingly homogeneous.






13. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






14. The means of delivering a specific media content.






15. Percentage of a markers total population that is reached by a piece of broadcast programming.






16. A medium that carries messages to other people.






17. A broadcasting station that aligns itself with a network.






18. Placement of commercials on various online sites.






19. Aiming media content or consumer products at smaller - more specific audience.






20. The first film production companies.






21. Brief video episodes of television on mobile screens.






22. Suburban or regional versions of metropolitan newspaper.






23. Aiming media content at smaller - homogenous audience.






24. Outmoded name for early cable television.






25. A consumer magazine published by a retail business for readers with similar interests.






26. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






27. Media mainly used in computer networks such as the Internet.






28. People considered to be representatives of the target market - review a number of approaches to the campaign.






29. Recreation on television news of some event that is believed to have happened of which could have happened.






30. Attractive - artful business cards use by early British people to promote themselves.






31. Movies that can be described in one line.






32. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






33. Aiming broadcasting at a smaller audience.






34. Recording of one artists music by another.






35. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






36. Film making using high tech cameras and digital filming.






37. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






38. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






39. Sale of radio or television content to stations on a market-by-market basis.






40. Ads to correct deceptive advertising.






41. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






42. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






43. The erosions of traditional distinctive style elements.






44. The delivery of radio over the internet directly to individual listeners.






45. Movies produced with full intention of providing several sequels.






46. How many people listening every 15 minutes.






47. 1962 Law Requiring all TV sets import to manufacture in the U.S.






48. Music custom selected by a disc jockey.






49. Sponsor-financing of movies to advance a manufactures product.






50. Commuter Papers - Free dailies designed for young commuters.