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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brief video episodes of television on mobile screens.
Mobisodes
P2P (Peer to peer)
Niche Marketing
Brand Magazine
2. The delivery of radio over the internet directly to individual listeners.
Web Radio
Brand Magazine
Theatrical Films
Mass Medium
3. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Branding Films
P2P (Peer to peer)
Consumer Culture
Production Values
4. The increase in ownership or media outlet.
Consumer Juries
Brand Magazine
Conglomeration
Network
5. File compression software that permits streaming of digital audio and video data.
MP3
Cinematography
All Channel Legislation
VALS
6. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Piracy
Consumer Juries
Brand Magazine
Forced Exposure
7. A consumer magazine published by a retail business for readers with similar interests.
Clear time
Targeting
Brand Magazine
Cyber Advertising
8. Movies that can be described in one line.
Podcast
Concept Films
Catalogue Albums
Contextual Advertising
9. The erosions of traditional distinctive style elements.
Cyber Advertising
Convergence
Ethnic Press
VALS
10. Freely downloaded software.
Playlist
Open Source Software
Targeting
Dissident Press
11. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Billings
Network (broadcasting)
Genre
Unique Selling Proposition
12. In record retailing - albums more than 3 years old.
Genre
Catalogue Albums
Corporate Independent Studios
Billings
13. Recording and downloading of audio files stored on servers.
Podcast
Clear time
Webzine
Contextual Advertising
14. Audience for specific media content becoming smaller and increasingly homogeneous.
Forced Exposure
Rating
Audience Fragmentation
Consumer Culture
15. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Consumer Culture
MATV
Ethnic Press
Cume
16. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Open Source Software
Vertical Integration
Cume
Controlled Circulation
17. Lumiere brothers device that both photographed and projected action.
Consumer Culture
Cinematography
Corporate Independent Studios
Controlled Circulation
18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Playlist
Factory Studios
Piracy
19. Early weekly British Publication that carried ads.
Zarred Editions
Forced Exposure
Cume
Newsbooks
20. The number of issues of a magazine or newspaper that are sold.
Platform
Conglomeration
Microcinema
Circulation
21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Advertorial
Blockbuster Mentality
Feature Syndicates
Audience Fragmentation
22. Online billboards placed on the side of the webpage.
Copy Testing
Network (broadcasting)
Skyscrapers
Consumer Culture
23. Recording of one artists music by another.
Podcast
Catalogue Albums
Cover
Cume
24. Percentage of a markers total population that is reached by a piece of broadcast programming.
Franchise Films
Rating
Demographic Segmentation
Ethnic Press
25. A style of media with a distinctive style.
Contextual Advertising
Genre
Zarred Editions
Advertorial
26. The means of delivering a specific media content.
Dominate Culture / Mainstream
Platform
Personal Peoplemeter
Consumer Culture
27. Granting equal carriage over phone and cable lines.
Conglomeration
360 Marketing
Blockbuster Mentality
Network Neutrality
28. Aiming media content at smaller - homogenous audience.
Network Neutrality
Niche Marketing
Ambient Advertising
Cyber Advertising
29. Placement of commercials on various online sites.
Cyber Advertising
Franchise Films
Copy Testing
Cume
30. Sponsor-financing of movies to advance a manufactures product.
Production Values
Rating
Cyber Advertising
Branding Films
31. Measuring the effectiveness of advertising messages by showing them to consumers.
Copyright
Zarred Editions
Copy Testing
360 Marketing
32. Ads showing up in nontraditional settings.
Blinks
360 Marketing
Cyber Advertising
Network Neutrality
33. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Syndication
Brand Magazine
Demographic Segmentation
Branding Films
34. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Copyright
Culture
CATV
News Stage
35. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Platform
Psychographic Segmentation
Digital Recording
36. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Digital Recording
Copyright
Feature Syndicates
Psychographic Segmentation
37. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Catalogue Albums
Conglomeration
Contextual Advertising
Vast Wasteland
38. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Newsbooks
CATV
Network Neutrality
Controlled Circulation
39. Aiming media content or consumer products at smaller - more specific audience.
Common Carrier
Copyright
Catalogue Albums
Targeting
40. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Brand Magazine
Copy Testing
MATV
Copyright
41. Outmoded name for early cable television.
Platform
Microcinema
Streaming
CATV
42. Advertising that the consumer actively accepts.
Rating
Average Quarter-Hour
Permission Marketing
Conglomeration
43. Software that gets direct downloads by passing servers.
Genre
P2P (Peer to peer)
Personal Peoplemeter
Network
44. The culture that seems to hold sway with the majority of people.
VALS
MATV
Copyright
Dominate Culture / Mainstream
45. A broadcasting station that aligns itself with a network.
Concentration on Ownership
Demographic Segmentation
Psychographic Segmentation
Affiliates
46. The illegal recording and sale of copyrighted material.
Convergence
Piracy
Niche Marketing
Factory Studios
47. The ability to comprehand mass communication.
Clear time
Media Literacy
Ad-Pull Policy
Affiliates
48. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Psychographic Segmentation
Targeting
News Stage
Vast Wasteland
49. Weekly free pages with local events.
Contextual Advertising
Alternative Press
Network Neutrality
Concentration on Ownership
50. People considered to be representatives of the target market - review a number of approaches to the campaign.
Culture
News Stage
Consumer Juries
Franchise Films