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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Audience for specific media content becoming smaller and increasingly homogeneous.






2. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






3. The cumulative audience - pepole who listen every 5 minutes.






4. Movies produced primarily for initial exhibition on theater screens.






5. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






6. Early weekly British Publication that carried ads.






7. Recording and downloading of audio files stored on servers.






8. People considered to be representatives of the target market - review a number of approaches to the campaign.






9. The delivery of radio over the internet directly to individual listeners.






10. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






11. The simultaneous downloading and accessing of digital audio or video data.






12. Total sale of broadcast airtime.






13. Aiming media content at smaller - homogenous audience.






14. The means of delivering a specific media content.






15. Creating space for creative artists.






16. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






17. 1 second commercials between songs on the radio.






18. 1962 Law Requiring all TV sets import to manufacture in the U.S.






19. Ads to correct deceptive advertising.






20. Ownership of different media companies concentrated in fewer fewer hands.






21. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






22. Aiming broadcasting at a smaller audience.






23. A consumer magazine published by a retail business for readers with similar interests.






24. File compression software that permits streaming of digital audio and video data.






25. The culture that seems to hold sway with the majority of people.






26. In record retailing - albums more than 3 years old.






27. Free - alternative weeklies with a local and partical orientation.






28. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






29. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






30. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






31. Involves the sale of a program that was originally run on network television: a rerun.






32. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






33. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






34. Freely downloaded software.






35. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






36. A telecommunication company required to carry messages.






37. Measuring the effectiveness of advertising messages by showing them to consumers.






38. Weekly free pages with local events.






39. Online messages akin to billboards.






40. A broadcasting station that aligns itself with a network.






41. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






42. Sponsor-financing of movies to advance a manufactures product.






43. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






44. Media mainly used in computer networks such as the Internet.






45. Commuter Papers - Free dailies designed for young commuters.






46. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






47. Outmoded name for early cable television.






48. Advertising that the consumer actively accepts.






49. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






50. Software that gets direct downloads by passing servers.