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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attractive - artful business cards use by early British people to promote themselves.
Cinematography
Shopbills
Branding Films
Common Carrier
2. The means of delivering a specific media content.
Corporate Independent Studios
Web Radio
Psychographic Segmentation
Platform
3. In record retailing - albums more than 3 years old.
Unique Selling Proposition
P2P (Peer to peer)
Catalogue Albums
Shopbills
4. Recording and downloading of audio files stored on servers.
Corporate Independent Studios
Mobisodes
Affiliates
Podcast
5. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Newsbooks
Consumer Juries
Commuter Papers
6. A broadcasting station that aligns itself with a network.
Brand Magazine
Skyscrapers
Affiliates
Network Neutrality
7. Involves the sale of a program that was originally run on network television: a rerun.
Sweeps Period
Corrective Advertising
Off-network
Convergence
8. Connecting multiple sets of single location or building to a single - master antenna.
Cume
MATV
Mass Medium
Unique Selling Proposition
9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Derequlation
Audience Fragmentation
Ambient Advertising
Psychographic Segmentation
10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Advertorial
Demographic Segmentation
VALS
Production Values
11. 1 second commercials between songs on the radio.
Targeting
Media Literacy
Blinks
Mass Communication
12. Free - alternative weeklies with a local and partical orientation.
Affiliates
Factory Studios
Dominate Culture / Mainstream
Dissident Press
13. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
P2P (Peer to peer)
Clear time
Culture
Audience Fragmentation
14. Tying two seperate but related shots in such a way that take new meaning.
Montage
Microcinema
Open Source Software
Advertorial
15. Sponsor-financing of movies to advance a manufactures product.
Forced Exposure
Commuter Papers
Cinematography
Branding Films
16. The culture that seems to hold sway with the majority of people.
Culture
Forced Exposure
Factory Studios
Dominate Culture / Mainstream
17. Audience for specific media content becoming smaller and increasingly homogeneous.
Targeting
Microcinema
Audience Fragmentation
Open Source Software
18. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Alternative Press
Syndication
Audience Fragmentation
Ethnic Press
19. The illegal recording and sale of copyrighted material.
News Stage
Ethnic Press
Piracy
Brand Magazine
20. Process of creating shared meaning between the mass and audience.
Conglomeration
Microcinema
P2P (Peer to peer)
Mass Communication
21. Total sale of broadcast airtime.
Billings
MP3
Mass Medium
Streaming
22. The delivery of radio over the internet directly to individual listeners.
Web Radio
Digital Recording
Advertorial
Targeting
23. Aiming media content or consumer products at smaller - more specific audience.
Audience Fragmentation
Mass Communication
Targeting
Dominate Culture / Mainstream
24. Recording of one artists music by another.
Cover
Rating
Dominate Culture / Mainstream
Feature Syndicates
25. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Off-network
Ambient Advertising
Puffets
Conglomeration
26. Online billboards placed on the side of the webpage.
Platform
Circulation
VALS
Skyscrapers
27. Creating space for creative artists.
Open Source Software
Unique Selling Proposition
Vertical Integration
Feature Syndicates
28. The erosions of traditional distinctive style elements.
Circulation
News Stage
Convergence
Branding Films
29. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Web Radio
Concentration on Ownership
Dominate Culture / Mainstream
30. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Theatrical Films
Cover
Corporate Independent Studios
31. File compression software that permits streaming of digital audio and video data.
MP3
Microcinema
Corporate Independent Studios
Forced Exposure
32. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Ethnic Press
Cyber Advertising
All Channel Legislation
33. A medium that carries messages to other people.
Alternative Press
Affiliates
Mass Medium
Piracy
34. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Advertorial
Copy Testing
Media Literacy
35. Movies that can be described in one line.
Concept Films
Blinks
Franchise Films
Cyber Advertising
36. Placement of commercials on various online sites.
Blockbuster Mentality
Mass Medium
Open Source Software
Cyber Advertising
37. Lumiere brothers device that both photographed and projected action.
Alternative Press
Cinematography
Conglomeration
Syndication
38. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Franchise Films
Engagement
VALS
Network
39. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Copy Testing
Common Carrier
Web Radio
40. Advertising that the consumer actively accepts.
Controlled Circulation
Permission Marketing
Catalogue Albums
Consumer Juries
41. When local affiliates carry a network's program.
Webzine
Sweeps Period
Narrow Casting
Clear time
42. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Banners
Network (broadcasting)
Copyright
Vertical Integration
43. Ads showing up in nontraditional settings.
Zarred Editions
360 Marketing
Franchise Films
Consumer Juries
44. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Off-network
Unique Selling Proposition
Montage
Culture
45. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Production Values
Vast Wasteland
Media Literacy
Convergence
46. A telecommunication company required to carry messages.
Podcast
Cume
Common Carrier
Production Values
47. Early weekly British Publication that carried ads.
Newsbooks
Factory Studios
Circulation
Demographic Segmentation
48. Ownership of different media companies concentrated in fewer fewer hands.
Audience Fragmentation
Vertical Integration
Concentration on Ownership
Affiliates
49. The ability to comprehand mass communication.
Vertical Integration
Media Literacy
Piracy
Advertorial
50. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Branding Films
Dominate Culture / Mainstream
Vertical Integration