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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.
Audience Fragmentation
Banners
Mobisodes
Webzine
2. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Corrective Advertising
Streaming
Forced Exposure
Dominate Culture / Mainstream
3. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
MATV
Cover
Permission Marketing
4. A broadcasting station that aligns itself with a network.
Shopbills
Engagement
Theatrical Films
Affiliates
5. People considered to be representatives of the target market - review a number of approaches to the campaign.
Webzine
Consumer Juries
All Channel Legislation
Contextual Advertising
6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Copy Testing
Cover
Contextual Advertising
Shopbills
7. The increase in ownership or media outlet.
Theatrical Films
Concentration on Ownership
Conglomeration
Digital Recording
8. Ads showing up in nontraditional settings.
Open Source Software
All Channel Legislation
Audience Fragmentation
360 Marketing
9. 1 second commercials between songs on the radio.
Blinks
360 Marketing
Playlist
Webzine
10. The means of delivering a specific media content.
Average Quarter-Hour
CATV
Clear time
Platform
11. Media's content and grammar. Style and ability.
Vertical Integration
Production Values
Alternative Press
Cume
12. Granting equal carriage over phone and cable lines.
Web Radio
Digital Recording
Network Neutrality
Corrective Advertising
13. The ability to comprehand mass communication.
Web Radio
Personal Peoplemeter
Vast Wasteland
Media Literacy
14. A consumer magazine published by a retail business for readers with similar interests.
Corporate Independent Studios
Brand Magazine
Factory Studios
Permission Marketing
15. Process of creating shared meaning between the mass and audience.
Network (broadcasting)
Ethnic Press
Cover
Mass Communication
16. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Vast Wasteland
Platform
Cinematography
17. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Cyber Advertising
Dissident Press
Network (broadcasting)
Factory Studios
18. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Corporate Independent Studios
Webzine
Copyright
Targeting
19. Aiming media content at smaller - homogenous audience.
Contextual Advertising
Niche Marketing
Ethnic Press
Network
20. In record retailing - albums more than 3 years old.
Streaming
Catalogue Albums
Microcinema
Cover
21. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Sweeps Period
Contextual Advertising
Digital Recording
Corporate Independent Studios
22. The first film production companies.
Average Quarter-Hour
Factory Studios
Skyscrapers
Corrective Advertising
23. The erosions of traditional distinctive style elements.
Consumer Culture
Vast Wasteland
Convergence
360 Marketing
24. Connecting multiple sets of single location or building to a single - master antenna.
Blinks
MATV
Media Literacy
Personal Peoplemeter
25. The delivery of radio over the internet directly to individual listeners.
Web Radio
Billings
Skyscrapers
Dissident Press
26. Rating technology.
Personal Peoplemeter
360 Marketing
Rating
Piracy
27. Audience for specific media content becoming smaller and increasingly homogeneous.
Derequlation
Personal Peoplemeter
Copyright
Audience Fragmentation
28. The cumulative audience - pepole who listen every 5 minutes.
Cume
Factory Studios
Theatrical Films
Cyber Advertising
29. How many people listening every 15 minutes.
All Channel Legislation
Average Quarter-Hour
Affiliates
360 Marketing
30. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
CATV
Dominate Culture / Mainstream
Permission Marketing
VALS
31. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Playlist
Feature Syndicates
Convergence
32. Recreation on television news of some event that is believed to have happened of which could have happened.
Mass Medium
Production Values
Platform
News Stage
33. Movies produced with full intention of providing several sequels.
Ad-Pull Policy
Open Source Software
Ambient Advertising
Franchise Films
34. Measuring the effectiveness of advertising messages by showing them to consumers.
Digital Recording
News Stage
Copy Testing
Conglomeration
35. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Mass Communication
Engagement
Genre
Ambient Advertising
36. Total sale of broadcast airtime.
Billings
Niche Marketing
Franchise Films
Permission Marketing
37. Weekly free pages with local events.
Zarred Editions
Concentration on Ownership
Alternative Press
Culture
38. The culture that seems to hold sway with the majority of people.
Billings
Dominate Culture / Mainstream
Vertical Integration
Targeting
39. Aiming broadcasting at a smaller audience.
Concept Films
Billings
Conglomeration
Narrow Casting
40. Attractive - artful business cards use by early British people to promote themselves.
Average Quarter-Hour
Culture
Shopbills
Media Literacy
41. The illegal recording and sale of copyrighted material.
Controlled Circulation
Piracy
Sweeps Period
Production Values
42. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Skyscrapers
Blockbuster Mentality
Dominate Culture / Mainstream
Unique Selling Proposition
43. Software that gets direct downloads by passing servers.
Cyber Advertising
360 Marketing
Average Quarter-Hour
P2P (Peer to peer)
44. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Dissident Press
Vertical Integration
Puffets
45. Involves the sale of a program that was originally run on network television: a rerun.
News Stage
Alternative Press
All Channel Legislation
Off-network
46. File compression software that permits streaming of digital audio and video data.
Branding Films
MP3
Mobisodes
Factory Studios
47. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Network (broadcasting)
Vast Wasteland
Copyright
Piracy
48. A style of media with a distinctive style.
Franchise Films
Targeting
Circulation
Genre
49. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Mass Communication
P2P (Peer to peer)
Ethnic Press
50. Online billboards placed on the side of the webpage.
Dissident Press
Corporate Independent Studios
Mass Medium
Skyscrapers