SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first film production companies.
Factory Studios
P2P (Peer to peer)
Convergence
News Stage
2. A broadcasting station that aligns itself with a network.
Zarred Editions
Digital Recording
Platform
Affiliates
3. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Sweeps Period
Banners
P2P (Peer to peer)
4. Involves the sale of a program that was originally run on network television: a rerun.
Dissident Press
Concentration on Ownership
Piracy
Off-network
5. Weekly free pages with local events.
Advertorial
Alternative Press
Media Literacy
Cover
6. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Puffets
Targeting
Copyright
Controlled Circulation
7. Outmoded name for early cable television.
Personal Peoplemeter
Franchise Films
MP3
CATV
8. Relaxation of ownership and other rules for radio and television.
Alternative Press
Niche Marketing
Derequlation
Mass Medium
9. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Dissident Press
Microcinema
Concept Films
Vast Wasteland
10. A consumer magazine published by a retail business for readers with similar interests.
P2P (Peer to peer)
Brand Magazine
Newsbooks
Consumer Juries
11. Process of creating shared meaning between the mass and audience.
Corrective Advertising
Permission Marketing
Piracy
Mass Communication
12. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Concept Films
Consumer Juries
Rating
13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Copy Testing
Cinematography
Controlled Circulation
14. The number of issues of a magazine or newspaper that are sold.
Circulation
News Stage
Dominate Culture / Mainstream
Cume
15. Movies produced with full intention of providing several sequels.
Franchise Films
Microcinema
Network Neutrality
Off-network
16. When local affiliates carry a network's program.
Brand Magazine
Clear time
Advertorial
Theatrical Films
17. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Branding Films
Piracy
Psychographic Segmentation
Factory Studios
18. Granting equal carriage over phone and cable lines.
Network Neutrality
Permission Marketing
Theatrical Films
Vast Wasteland
19. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Narrow Casting
Digital Recording
Open Source Software
Consumer Juries
20. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Mass Medium
Open Source Software
Culture
MP3
21. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Vertical Integration
Copy Testing
VALS
22. A telecommunication company required to carry messages.
Advertorial
Mass Medium
Network
Common Carrier
23. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Mass Medium
Shopbills
Circulation
24. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
All Channel Legislation
Culture
VALS
Mass Medium
25. Brief video episodes of television on mobile screens.
Catalogue Albums
Mobisodes
Copy Testing
News Stage
26. Early weekly British Publication that carried ads.
Newsbooks
Culture
Vertical Integration
Branding Films
27. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Engagement
Psychographic Segmentation
Vast Wasteland
28. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
360 Marketing
News Stage
Advertorial
Blockbuster Mentality
29. The illegal recording and sale of copyrighted material.
Platform
CATV
Piracy
Mass Communication
30. Media's content and grammar. Style and ability.
Demographic Segmentation
Corporate Independent Studios
Blinks
Production Values
31. The ability to comprehand mass communication.
Mass Medium
Blockbuster Mentality
Network
Media Literacy
32. Percentage of a markers total population that is reached by a piece of broadcast programming.
Narrow Casting
Clear time
Targeting
Rating
33. Total sale of broadcast airtime.
Billings
Playlist
Banners
Open Source Software
34. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Cume
Vast Wasteland
Concentration on Ownership
35. The simultaneous downloading and accessing of digital audio or video data.
News Stage
Streaming
Mobisodes
360 Marketing
36. The means of delivering a specific media content.
Audience Fragmentation
Clear time
Platform
Psychographic Segmentation
37. Audience for specific media content becoming smaller and increasingly homogeneous.
Vast Wasteland
Conglomeration
Audience Fragmentation
Cinematography
38. Movies that can be described in one line.
Media Literacy
Clear time
Average Quarter-Hour
Concept Films
39. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Streaming
Unique Selling Proposition
Sweeps Period
Cinematography
40. Film making using high tech cameras and digital filming.
Niche Marketing
Media Literacy
Forced Exposure
Microcinema
41. Aiming broadcasting at a smaller audience.
Network Neutrality
Platform
Narrow Casting
Banners
42. Advertising that the consumer actively accepts.
Permission Marketing
Ethnic Press
Network Neutrality
Network (broadcasting)
43. Sponsor-financing of movies to advance a manufactures product.
Dissident Press
Theatrical Films
Branding Films
Dominate Culture / Mainstream
44. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Media Literacy
Engagement
Consumer Culture
Unique Selling Proposition
45. Ownership of different media companies concentrated in fewer fewer hands.
Open Source Software
Niche Marketing
Concentration on Ownership
Mass Medium
46. A style of media with a distinctive style.
Contextual Advertising
Copy Testing
Digital Recording
Genre
47. Commuter Papers - Free dailies designed for young commuters.
Montage
Cume
Commuter Papers
Franchise Films
48. In record retailing - albums more than 3 years old.
Narrow Casting
Concentration on Ownership
Catalogue Albums
Network
49. Measuring the effectiveness of advertising messages by showing them to consumers.
Media Literacy
Copy Testing
Narrow Casting
Culture
50. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Convergence
Mass Communication
Puffets
Common Carrier