Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.






2. Sale of radio or television content to stations on a market-by-market basis.






3. Commuter Papers - Free dailies designed for young commuters.






4. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






5. Rating technology.






6. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






7. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






8. The simultaneous downloading and accessing of digital audio or video data.






9. The delivery of radio over the internet directly to individual listeners.






10. Media mainly used in computer networks such as the Internet.






11. Measuring the effectiveness of advertising messages by showing them to consumers.






12. The illegal recording and sale of copyrighted material.






13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






14. Recreation on television news of some event that is believed to have happened of which could have happened.






15. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






16. Identifying and granting ownership of a given piece of expression to protect the creators interest.






17. Ads to correct deceptive advertising.






18. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






19. Freely downloaded software.






20. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






21. Recording of one artists music by another.






22. 1 second commercials between songs on the radio.






23. The number of issues of a magazine or newspaper that are sold.






24. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






25. The increase in ownership or media outlet.






26. Total sale of broadcast airtime.






27. Movies produced with full intention of providing several sequels.






28. Percentage of a markers total population that is reached by a piece of broadcast programming.






29. Movies that can be described in one line.






30. Granting equal carriage over phone and cable lines.






31. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






32. 1962 Law Requiring all TV sets import to manufacture in the U.S.






33. Sponsor-financing of movies to advance a manufactures product.






34. Weekly free pages with local events.






35. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






36. Aiming media content or consumer products at smaller - more specific audience.






37. When local affiliates carry a network's program.






38. Lumiere brothers device that both photographed and projected action.






39. A telecommunication company required to carry messages.






40. Early weekly British Publication that carried ads.






41. Outmoded name for early cable television.






42. Software that gets direct downloads by passing servers.






43. Ads showing up in nontraditional settings.






44. Brief video episodes of television on mobile screens.






45. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






46. The erosions of traditional distinctive style elements.






47. The cumulative audience - pepole who listen every 5 minutes.






48. Movies produced primarily for initial exhibition on theater screens.






49. Relaxation of ownership and other rules for radio and television.






50. Media's content and grammar. Style and ability.