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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When local affiliates carry a network's program.






2. Attractive - artful business cards use by early British people to promote themselves.






3. Suburban or regional versions of metropolitan newspaper.






4. Involves the sale of a program that was originally run on network television: a rerun.






5. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






6. Demand by a advertiser to review an article with the threat of being pulled out - if not.






7. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






8. Online messages akin to billboards.






9. Relaxation of ownership and other rules for radio and television.






10. The means of delivering a specific media content.






11. Online magazine.






12. The simultaneous downloading and accessing of digital audio or video data.






13. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






15. Commuter Papers - Free dailies designed for young commuters.






16. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






17. The erosions of traditional distinctive style elements.






18. Creating space for creative artists.






19. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






20. Advertising that the consumer actively accepts.






21. In record retailing - albums more than 3 years old.






22. Free - alternative weeklies with a local and partical orientation.






23. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






24. A telecommunication company required to carry messages.






25. Brief video episodes of television on mobile screens.






26. Recreation on television news of some event that is believed to have happened of which could have happened.






27. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






28. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






29. A style of media with a distinctive style.






30. Tying two seperate but related shots in such a way that take new meaning.






31. Early weekly British Publication that carried ads.






32. People considered to be representatives of the target market - review a number of approaches to the campaign.






33. Online billboards placed on the side of the webpage.






34. Recording and downloading of audio files stored on servers.






35. Audience for specific media content becoming smaller and increasingly homogeneous.






36. Ads to correct deceptive advertising.






37. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






38. The illegal recording and sale of copyrighted material.






39. Placing ads in public places such as store floors - at gas pumps - in bathroom.






40. Aiming broadcasting at a smaller audience.






41. Outmoded name for early cable television.






42. Process of creating shared meaning between the mass and audience.






43. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






44. How many people listening every 15 minutes.






45. The increase in ownership or media outlet.






46. Total sale of broadcast airtime.






47. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






48. Film making using high tech cameras and digital filming.






49. The delivery of radio over the internet directly to individual listeners.






50. 1962 Law Requiring all TV sets import to manufacture in the U.S.