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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording and downloading of audio files stored on servers.






2. How many people listening every 15 minutes.






3. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






4. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






5. Ownership of different media companies concentrated in fewer fewer hands.






6. Lumiere brothers device that both photographed and projected action.






7. Creating space for creative artists.






8. The delivery of radio over the internet directly to individual listeners.






9. Movies that can be described in one line.






10. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






11. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






12. Weekly free pages with local events.






13. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






15. The erosions of traditional distinctive style elements.






16. Suburban or regional versions of metropolitan newspaper.






17. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






18. A medium that carries messages to other people.






19. Freely downloaded software.






20. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






21. Brief video episodes of television on mobile screens.






22. A consumer magazine published by a retail business for readers with similar interests.






23. Involves the sale of a program that was originally run on network television: a rerun.






24. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






25. Film making using high tech cameras and digital filming.






26. Aiming broadcasting at a smaller audience.






27. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






28. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






29. Online magazine.






30. Software that gets direct downloads by passing servers.






31. Attractive - artful business cards use by early British people to promote themselves.






32. In record retailing - albums more than 3 years old.






33. 1962 Law Requiring all TV sets import to manufacture in the U.S.






34. 1 second commercials between songs on the radio.






35. Recreation on television news of some event that is believed to have happened of which could have happened.






36. Recording of one artists music by another.






37. Early weekly British Publication that carried ads.






38. Process of creating shared meaning between the mass and audience.






39. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






40. The number of issues of a magazine or newspaper that are sold.






41. The ability to comprehand mass communication.






42. Ads showing up in nontraditional settings.






43. Online billboards placed on the side of the webpage.






44. When local affiliates carry a network's program.






45. Media mainly used in computer networks such as the Internet.






46. Rating technology.






47. A broadcasting station that aligns itself with a network.






48. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






49. Aiming media content at smaller - homogenous audience.






50. The illegal recording and sale of copyrighted material.







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Can you answer 50 questions in 15 minutes?


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