Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content or consumer products at smaller - more specific audience.






2. The illegal recording and sale of copyrighted material.






3. Free - alternative weeklies with a local and partical orientation.






4. Placing ads in public places such as store floors - at gas pumps - in bathroom.






5. Sale of radio or television content to stations on a market-by-market basis.






6. Percentage of a markers total population that is reached by a piece of broadcast programming.






7. Tying two seperate but related shots in such a way that take new meaning.






8. The cumulative audience - pepole who listen every 5 minutes.






9. A consumer magazine published by a retail business for readers with similar interests.






10. Early weekly British Publication that carried ads.






11. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






12. When local affiliates carry a network's program.






13. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






14. Music custom selected by a disc jockey.






15. How many people listening every 15 minutes.






16. Relaxation of ownership and other rules for radio and television.






17. People considered to be representatives of the target market - review a number of approaches to the campaign.






18. Demand by a advertiser to review an article with the threat of being pulled out - if not.






19. The ability to comprehand mass communication.






20. Media mainly used in computer networks such as the Internet.






21. Creating space for creative artists.






22. The culture that seems to hold sway with the majority of people.






23. Movies that can be described in one line.






24. A style of media with a distinctive style.






25. Process of creating shared meaning between the mass and audience.






26. Rating technology.






27. Movies produced primarily for initial exhibition on theater screens.






28. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






29. Placement of commercials on various online sites.






30. Audience for specific media content becoming smaller and increasingly homogeneous.






31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






32. Recording and downloading of audio files stored on servers.






33. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






34. 1962 Law Requiring all TV sets import to manufacture in the U.S.






35. Granting equal carriage over phone and cable lines.






36. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






37. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






38. Ads to correct deceptive advertising.






39. Ads showing up in nontraditional settings.






40. Lumiere brothers device that both photographed and projected action.






41. Outmoded name for early cable television.






42. Sponsor-financing of movies to advance a manufactures product.






43. A broadcasting station that aligns itself with a network.






44. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






45. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






46. Attractive - artful business cards use by early British people to promote themselves.






47. The means of delivering a specific media content.






48. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






49. Movies produced with full intention of providing several sequels.






50. Connecting multiple sets of single location or building to a single - master antenna.