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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording and downloading of audio files stored on servers.
Narrow Casting
Podcast
Puffets
Mass Medium
2. Relaxation of ownership and other rules for radio and television.
Factory Studios
Webzine
Targeting
Derequlation
3. When local affiliates carry a network's program.
Media Literacy
Clear time
Cover
Platform
4. Recording of one artists music by another.
Ad-Pull Policy
Shopbills
Permission Marketing
Cover
5. Commuter Papers - Free dailies designed for young commuters.
Streaming
Newsbooks
CATV
Commuter Papers
6. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Production Values
Blockbuster Mentality
Skyscrapers
Factory Studios
7. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Cyber Advertising
Controlled Circulation
Newsbooks
Average Quarter-Hour
8. Weekly free pages with local events.
MATV
Alternative Press
Microcinema
Ambient Advertising
9. Lumiere brothers device that both photographed and projected action.
Open Source Software
Cinematography
Production Values
Vertical Integration
10. Connecting multiple sets of single location or building to a single - master antenna.
Mobisodes
Skyscrapers
Catalogue Albums
MATV
11. Ads to correct deceptive advertising.
Advertorial
Corrective Advertising
Consumer Juries
Conglomeration
12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Network Neutrality
CATV
Puffets
Culture
13. Suburban or regional versions of metropolitan newspaper.
Advertorial
Piracy
Audience Fragmentation
Zarred Editions
14. Sale of radio or television content to stations on a market-by-market basis.
Convergence
Permission Marketing
Syndication
Rating
15. 1 second commercials between songs on the radio.
Zarred Editions
Catalogue Albums
Blinks
Off-network
16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Cyber Advertising
Theatrical Films
Culture
Puffets
17. Attractive - artful business cards use by early British people to promote themselves.
Mass Communication
Shopbills
Network
Commuter Papers
18. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Banners
Playlist
MP3
19. Film making using high tech cameras and digital filming.
Sweeps Period
Affiliates
Microcinema
Web Radio
20. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Blockbuster Mentality
Copy Testing
CATV
21. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Platform
Mobisodes
Conglomeration
22. Music custom selected by a disc jockey.
Playlist
Affiliates
Skyscrapers
Unique Selling Proposition
23. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Cume
Corporate Independent Studios
Demographic Segmentation
Digital Recording
24. The increase in ownership or media outlet.
Targeting
Conglomeration
Common Carrier
Dissident Press
25. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Ethnic Press
Engagement
Copyright
26. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Web Radio
Open Source Software
Copy Testing
27. In record retailing - albums more than 3 years old.
Catalogue Albums
Common Carrier
Branding Films
Production Values
28. Placement of commercials on various online sites.
Corrective Advertising
Cyber Advertising
Ethnic Press
Piracy
29. File compression software that permits streaming of digital audio and video data.
Genre
MP3
Skyscrapers
Feature Syndicates
30. Aiming media content or consumer products at smaller - more specific audience.
Consumer Juries
Common Carrier
Targeting
Circulation
31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Banners
Webzine
Newsbooks
32. A style of media with a distinctive style.
Cinematography
Mass Medium
Forced Exposure
Genre
33. A medium that carries messages to other people.
Mass Medium
Branding Films
Commuter Papers
Catalogue Albums
34. The erosions of traditional distinctive style elements.
Copyright
Piracy
Demographic Segmentation
Convergence
35. Creating space for creative artists.
Webzine
Personal Peoplemeter
Feature Syndicates
Billings
36. The delivery of radio over the internet directly to individual listeners.
Clear time
Copy Testing
Web Radio
Branding Films
37. Ads showing up in nontraditional settings.
Blockbuster Mentality
Alternative Press
Ad-Pull Policy
360 Marketing
38. Movies produced with full intention of providing several sequels.
360 Marketing
Common Carrier
Franchise Films
All Channel Legislation
39. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Skyscrapers
Copyright
Engagement
Contextual Advertising
40. Sponsor-financing of movies to advance a manufactures product.
Consumer Juries
Branding Films
Corporate Independent Studios
Dissident Press
41. The illegal recording and sale of copyrighted material.
Franchise Films
Playlist
Syndication
Piracy
42. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Advertorial
Shopbills
Billings
43. Early weekly British Publication that carried ads.
Culture
Newsbooks
Dominate Culture / Mainstream
VALS
44. Process of creating shared meaning between the mass and audience.
Targeting
Affiliates
Mass Communication
Corporate Independent Studios
45. The first film production companies.
Factory Studios
Banners
Brand Magazine
Sweeps Period
46. Measuring the effectiveness of advertising messages by showing them to consumers.
MATV
Niche Marketing
Copy Testing
Culture
47. Online messages akin to billboards.
Consumer Culture
Piracy
Microcinema
Banners
48. Online magazine.
Dominate Culture / Mainstream
Webzine
MP3
All Channel Legislation
49. The cumulative audience - pepole who listen every 5 minutes.
Average Quarter-Hour
Cume
Demographic Segmentation
P2P (Peer to peer)
50. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Niche Marketing
Permission Marketing
Vertical Integration