Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






2. Software that gets direct downloads by passing servers.






3. Online billboards placed on the side of the webpage.






4. File compression software that permits streaming of digital audio and video data.






5. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






6. How many people listening every 15 minutes.






7. The number of issues of a magazine or newspaper that are sold.






8. Commuter Papers - Free dailies designed for young commuters.






9. Recording of one artists music by another.






10. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






11. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






12. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






13. Ads showing up in nontraditional settings.






14. A style of media with a distinctive style.






15. Aiming media content or consumer products at smaller - more specific audience.






16. People considered to be representatives of the target market - review a number of approaches to the campaign.






17. Rating technology.






18. Demand by a advertiser to review an article with the threat of being pulled out - if not.






19. Suburban or regional versions of metropolitan newspaper.






20. Brief video episodes of television on mobile screens.






21. Tying two seperate but related shots in such a way that take new meaning.






22. Creating space for creative artists.






23. Granting equal carriage over phone and cable lines.






24. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






25. Placing ads in public places such as store floors - at gas pumps - in bathroom.






26. The ability to comprehand mass communication.






27. Recreation on television news of some event that is believed to have happened of which could have happened.






28. The illegal recording and sale of copyrighted material.






29. Media mainly used in computer networks such as the Internet.






30. The means of delivering a specific media content.






31. In record retailing - albums more than 3 years old.






32. When local affiliates carry a network's program.






33. Music custom selected by a disc jockey.






34. Percentage of a markers total population that is reached by a piece of broadcast programming.






35. Film making using high tech cameras and digital filming.






36. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






37. A medium that carries messages to other people.






38. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






39. Advertising that the consumer actively accepts.






40. Total sale of broadcast airtime.






41. Movies produced with full intention of providing several sequels.






42. Recording and downloading of audio files stored on servers.






43. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






44. Weekly free pages with local events.






45. A broadcasting station that aligns itself with a network.






46. A consumer magazine published by a retail business for readers with similar interests.






47. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






48. 1 second commercials between songs on the radio.






49. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






50. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.