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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. People considered to be representatives of the target market - review a number of approaches to the campaign.






2. A telecommunication company required to carry messages.






3. Ads to correct deceptive advertising.






4. Rating technology.






5. Relaxation of ownership and other rules for radio and television.






6. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






8. Tying two seperate but related shots in such a way that take new meaning.






9. 1962 Law Requiring all TV sets import to manufacture in the U.S.






10. Weekly free pages with local events.






11. Audience for specific media content becoming smaller and increasingly homogeneous.






12. Recording of one artists music by another.






13. Creating space for creative artists.






14. Sale of radio or television content to stations on a market-by-market basis.






15. Aiming broadcasting at a smaller audience.






16. The increase in ownership or media outlet.






17. When local affiliates carry a network's program.






18. The means of delivering a specific media content.






19. Early weekly British Publication that carried ads.






20. Ownership of different media companies concentrated in fewer fewer hands.






21. Lumiere brothers device that both photographed and projected action.






22. Placement of commercials on various online sites.






23. Advertising that the consumer actively accepts.






24. Aiming media content or consumer products at smaller - more specific audience.






25. Movies that can be described in one line.






26. How many people listening every 15 minutes.






27. The ability to comprehand mass communication.






28. Total sale of broadcast airtime.






29. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






30. The illegal recording and sale of copyrighted material.






31. Measuring the effectiveness of advertising messages by showing them to consumers.






32. Freely downloaded software.






33. Aiming media content at smaller - homogenous audience.






34. The number of issues of a magazine or newspaper that are sold.






35. Granting equal carriage over phone and cable lines.






36. Free - alternative weeklies with a local and partical orientation.






37. Percentage of a markers total population that is reached by a piece of broadcast programming.






38. Recreation on television news of some event that is believed to have happened of which could have happened.






39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






40. Suburban or regional versions of metropolitan newspaper.






41. Music custom selected by a disc jockey.






42. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






43. Commuter Papers - Free dailies designed for young commuters.






44. The delivery of radio over the internet directly to individual listeners.






45. File compression software that permits streaming of digital audio and video data.






46. Film making using high tech cameras and digital filming.






47. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






48. In record retailing - albums more than 3 years old.






49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






50. Online magazine.







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Can you answer 50 questions in 15 minutes?


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