Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In record retailing - albums more than 3 years old.






2. Placement of commercials on various online sites.






3. Media's content and grammar. Style and ability.






4. Online billboards placed on the side of the webpage.






5. Recreation on television news of some event that is believed to have happened of which could have happened.






6. The ability to comprehand mass communication.






7. 1962 Law Requiring all TV sets import to manufacture in the U.S.






8. The illegal recording and sale of copyrighted material.






9. Movies produced primarily for initial exhibition on theater screens.






10. Music custom selected by a disc jockey.






11. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






12. A broadcasting station that aligns itself with a network.






13. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






14. Total sale of broadcast airtime.






15. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






16. Advertising that the consumer actively accepts.






17. Online messages akin to billboards.






18. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






19. Placing ads in public places such as store floors - at gas pumps - in bathroom.






20. Aiming media content or consumer products at smaller - more specific audience.






21. Involves the sale of a program that was originally run on network television: a rerun.






22. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






23. Identifying and granting ownership of a given piece of expression to protect the creators interest.






24. Software that gets direct downloads by passing servers.






25. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






26. Sale of radio or television content to stations on a market-by-market basis.






27. Lumiere brothers device that both photographed and projected action.






28. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






30. The increase in ownership or media outlet.






31. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






32. The simultaneous downloading and accessing of digital audio or video data.






33. A style of media with a distinctive style.






34. A medium that carries messages to other people.






35. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






36. Commuter Papers - Free dailies designed for young commuters.






37. Film making using high tech cameras and digital filming.






38. Online magazine.






39. Ownership of different media companies concentrated in fewer fewer hands.






40. The delivery of radio over the internet directly to individual listeners.






41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






42. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






43. Media mainly used in computer networks such as the Internet.






44. The number of issues of a magazine or newspaper that are sold.






45. Relaxation of ownership and other rules for radio and television.






46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






47. Weekly free pages with local events.






48. Measuring the effectiveness of advertising messages by showing them to consumers.






49. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






50. The first film production companies.