Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media mainly used in computer networks such as the Internet.






2. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






3. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






5. Placement of commercials on various online sites.






6. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






7. People considered to be representatives of the target market - review a number of approaches to the campaign.






8. Early weekly British Publication that carried ads.






9. File compression software that permits streaming of digital audio and video data.






10. Aiming broadcasting at a smaller audience.






11. Rating technology.






12. 1 second commercials between songs on the radio.






13. Online billboards placed on the side of the webpage.






14. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






15. The illegal recording and sale of copyrighted material.






16. Audience for specific media content becoming smaller and increasingly homogeneous.






17. Media's content and grammar. Style and ability.






18. Measuring the effectiveness of advertising messages by showing them to consumers.






19. Relaxation of ownership and other rules for radio and television.






20. A telecommunication company required to carry messages.






21. A consumer magazine published by a retail business for readers with similar interests.






22. A broadcasting station that aligns itself with a network.






23. Involves the sale of a program that was originally run on network television: a rerun.






24. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






25. Online messages akin to billboards.






26. The cumulative audience - pepole who listen every 5 minutes.






27. Demand by a advertiser to review an article with the threat of being pulled out - if not.






28. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






29. Music custom selected by a disc jockey.






30. The delivery of radio over the internet directly to individual listeners.






31. Film making using high tech cameras and digital filming.






32. Lumiere brothers device that both photographed and projected action.






33. Placing ads in public places such as store floors - at gas pumps - in bathroom.






34. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






35. A style of media with a distinctive style.






36. Online magazine.






37. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






38. Outmoded name for early cable television.






39. Granting equal carriage over phone and cable lines.






40. Sale of radio or television content to stations on a market-by-market basis.






41. Recreation on television news of some event that is believed to have happened of which could have happened.






42. Attractive - artful business cards use by early British people to promote themselves.






43. Ownership of different media companies concentrated in fewer fewer hands.






44. Free - alternative weeklies with a local and partical orientation.






45. Freely downloaded software.






46. When local affiliates carry a network's program.






47. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






48. How many people listening every 15 minutes.






49. Aiming media content or consumer products at smaller - more specific audience.






50. Brief video episodes of television on mobile screens.