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Test your basic knowledge |
Media Vocab
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Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Sweeps Period
Montage
Concentration on Ownership
2. Process of creating shared meaning between the mass and audience.
360 Marketing
Copyright
Mass Communication
Consumer Culture
3. Free - alternative weeklies with a local and partical orientation.
Piracy
Circulation
Consumer Juries
Dissident Press
4. The simultaneous downloading and accessing of digital audio or video data.
Piracy
Mass Communication
Genre
Streaming
5. Early weekly British Publication that carried ads.
Blinks
Contextual Advertising
Consumer Culture
Newsbooks
6. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Catalogue Albums
Webzine
Vertical Integration
Consumer Culture
7. File compression software that permits streaming of digital audio and video data.
Franchise Films
MP3
Podcast
Convergence
8. Ownership of different media companies concentrated in fewer fewer hands.
Piracy
Targeting
Concentration on Ownership
Consumer Culture
9. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Permission Marketing
Cume
Ambient Advertising
Mobisodes
10. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Alternative Press
Consumer Culture
Mass Medium
11. The delivery of radio over the internet directly to individual listeners.
Shopbills
Common Carrier
Web Radio
Concept Films
12. Rating technology.
Convergence
Cinematography
Permission Marketing
Personal Peoplemeter
13. A medium that carries messages to other people.
Mass Medium
Shopbills
Network (broadcasting)
Permission Marketing
14. The ability to comprehand mass communication.
Mass Communication
Newsbooks
Niche Marketing
Media Literacy
15. In record retailing - albums more than 3 years old.
Catalogue Albums
Mass Communication
Unique Selling Proposition
Cover
16. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Network
Montage
Cyber Advertising
17. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Permission Marketing
Factory Studios
Brand Magazine
Puffets
18. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Common Carrier
Contextual Advertising
Niche Marketing
19. Granting equal carriage over phone and cable lines.
Cyber Advertising
Concept Films
Network Neutrality
Corrective Advertising
20. Media's content and grammar. Style and ability.
Catalogue Albums
Production Values
Webzine
Average Quarter-Hour
21. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Dominate Culture / Mainstream
Ethnic Press
Vertical Integration
Newsbooks
22. Ads to correct deceptive advertising.
Newsbooks
Montage
Corrective Advertising
Playlist
23. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Genre
Digital Recording
Consumer Culture
Rating
24. Sponsor-financing of movies to advance a manufactures product.
Mobisodes
Branding Films
Sweeps Period
Vast Wasteland
25. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Corrective Advertising
Vertical Integration
Advertorial
Dissident Press
26. How many people listening every 15 minutes.
Zarred Editions
Rating
Personal Peoplemeter
Average Quarter-Hour
27. When local affiliates carry a network's program.
Targeting
Clear time
Conglomeration
Shopbills
28. Measuring the effectiveness of advertising messages by showing them to consumers.
Ambient Advertising
Copyright
Montage
Copy Testing
29. The number of issues of a magazine or newspaper that are sold.
Ad-Pull Policy
Copyright
Circulation
Audience Fragmentation
30. Attractive - artful business cards use by early British people to promote themselves.
Cume
Mobisodes
Shopbills
Playlist
31. The first film production companies.
Corrective Advertising
Factory Studios
Cinematography
Targeting
32. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
VALS
Corporate Independent Studios
360 Marketing
Derequlation
33. Creating space for creative artists.
Feature Syndicates
Ambient Advertising
Copy Testing
Average Quarter-Hour
34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Skyscrapers
Clear time
Catalogue Albums
Unique Selling Proposition
35. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Common Carrier
Platform
Concept Films
36. Advertising that the consumer actively accepts.
Permission Marketing
Personal Peoplemeter
Vast Wasteland
Culture
37. Brief video episodes of television on mobile screens.
Ambient Advertising
Mobisodes
Concentration on Ownership
Newsbooks
38. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Average Quarter-Hour
Digital Recording
All Channel Legislation
Network Neutrality
39. Involves the sale of a program that was originally run on network television: a rerun.
Shopbills
Off-network
CATV
Derequlation
40. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Common Carrier
Unique Selling Proposition
Network (broadcasting)
41. The increase in ownership or media outlet.
Off-network
All Channel Legislation
Consumer Culture
Conglomeration
42. Connecting multiple sets of single location or building to a single - master antenna.
Cover
Podcast
News Stage
MATV
43. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Culture
Forced Exposure
Network Neutrality
Sweeps Period
44. Movies produced with full intention of providing several sequels.
Corrective Advertising
Franchise Films
Web Radio
Syndication
45. Movies produced primarily for initial exhibition on theater screens.
Concentration on Ownership
Platform
Theatrical Films
Convergence
46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Controlled Circulation
Psychographic Segmentation
Vast Wasteland
47. A broadcasting station that aligns itself with a network.
Personal Peoplemeter
Syndication
Affiliates
Blinks
48. Commuter Papers - Free dailies designed for young commuters.
Mass Medium
Commuter Papers
360 Marketing
Advertorial
49. Aiming broadcasting at a smaller audience.
Narrow Casting
Average Quarter-Hour
CATV
Unique Selling Proposition
50. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Streaming
Controlled Circulation
Conglomeration
Montage
Can you answer 50 questions in 15 minutes?
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