Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.






2. Movies that can be described in one line.






3. Online magazine.






4. Aiming broadcasting at a smaller audience.






5. Audience for specific media content becoming smaller and increasingly homogeneous.






6. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






7. Recreation on television news of some event that is believed to have happened of which could have happened.






8. Movies produced primarily for initial exhibition on theater screens.






9. Aiming media content at smaller - homogenous audience.






10. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






11. Weekly free pages with local events.






12. How many people listening every 15 minutes.






13. A telecommunication company required to carry messages.






14. Placement of commercials on various online sites.






15. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






16. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






17. Placing ads in public places such as store floors - at gas pumps - in bathroom.






18. Online billboards placed on the side of the webpage.






19. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






20. Ownership of different media companies concentrated in fewer fewer hands.






21. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






22. Identifying and granting ownership of a given piece of expression to protect the creators interest.






23. Freely downloaded software.






24. 1 second commercials between songs on the radio.






25. A consumer magazine published by a retail business for readers with similar interests.






26. Free - alternative weeklies with a local and partical orientation.






27. Demand by a advertiser to review an article with the threat of being pulled out - if not.






28. The number of issues of a magazine or newspaper that are sold.






29. Outmoded name for early cable television.






30. Percentage of a markers total population that is reached by a piece of broadcast programming.






31. Online messages akin to billboards.






32. Recording of one artists music by another.






33. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






34. The delivery of radio over the internet directly to individual listeners.






35. The means of delivering a specific media content.






36. Ads showing up in nontraditional settings.






37. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






38. Aiming media content or consumer products at smaller - more specific audience.






39. The erosions of traditional distinctive style elements.






40. Media's content and grammar. Style and ability.






41. The culture that seems to hold sway with the majority of people.






42. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






43. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






44. A medium that carries messages to other people.






45. Music custom selected by a disc jockey.






46. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






47. When local affiliates carry a network's program.






48. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






50. Sale of radio or television content to stations on a market-by-market basis.