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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Connecting multiple sets of single location or building to a single - master antenna.






2. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






3. Rating technology.






4. A broadcasting station that aligns itself with a network.






5. Free - alternative weeklies with a local and partical orientation.






6. In record retailing - albums more than 3 years old.






7. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






8. Demand by a advertiser to review an article with the threat of being pulled out - if not.






9. Ads showing up in nontraditional settings.






10. Recording and downloading of audio files stored on servers.






11. When local affiliates carry a network's program.






12. Advertising that the consumer actively accepts.






13. The illegal recording and sale of copyrighted material.






14. The simultaneous downloading and accessing of digital audio or video data.






15. A style of media with a distinctive style.






16. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






17. Creating space for creative artists.






18. Movies produced primarily for initial exhibition on theater screens.






19. Media's content and grammar. Style and ability.






20. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






21. Online messages akin to billboards.






22. The ability to comprehand mass communication.






23. Audience for specific media content becoming smaller and increasingly homogeneous.






24. Attractive - artful business cards use by early British people to promote themselves.






25. Freely downloaded software.






26. Media mainly used in computer networks such as the Internet.






27. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






28. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






29. Relaxation of ownership and other rules for radio and television.






30. Measuring the effectiveness of advertising messages by showing them to consumers.






31. Sale of radio or television content to stations on a market-by-market basis.






32. Movies that can be described in one line.






33. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






34. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






35. Early weekly British Publication that carried ads.






36. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






37. Outmoded name for early cable television.






38. Brief video episodes of television on mobile screens.






39. How many people listening every 15 minutes.






40. Sponsor-financing of movies to advance a manufactures product.






41. File compression software that permits streaming of digital audio and video data.






42. The delivery of radio over the internet directly to individual listeners.






43. Commuter Papers - Free dailies designed for young commuters.






44. Tying two seperate but related shots in such a way that take new meaning.






45. A telecommunication company required to carry messages.






46. The means of delivering a specific media content.






47. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






48. Aiming broadcasting at a smaller audience.






49. Lumiere brothers device that both photographed and projected action.






50. The increase in ownership or media outlet.






Can you answer 50 questions in 15 minutes?



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