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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of different media companies concentrated in fewer fewer hands.
Theatrical Films
Ambient Advertising
CATV
Concentration on Ownership
2. Film making using high tech cameras and digital filming.
Cover
Microcinema
Network (broadcasting)
Average Quarter-Hour
3. Percentage of a markers total population that is reached by a piece of broadcast programming.
360 Marketing
Advertorial
Rating
Skyscrapers
4. Involves the sale of a program that was originally run on network television: a rerun.
Affiliates
Cume
Off-network
Advertorial
5. Sponsor-financing of movies to advance a manufactures product.
Convergence
Niche Marketing
Advertorial
Branding Films
6. Rating technology.
Niche Marketing
360 Marketing
Personal Peoplemeter
CATV
7. Movies produced with full intention of providing several sequels.
Franchise Films
Circulation
Branding Films
Cover
8. Recording of one artists music by another.
Cover
Controlled Circulation
Platform
Factory Studios
9. Recording and downloading of audio files stored on servers.
Banners
Podcast
Digital Recording
Media Literacy
10. Outmoded name for early cable television.
Concept Films
CATV
Franchise Films
Permission Marketing
11. Aiming broadcasting at a smaller audience.
Consumer Juries
Advertorial
Narrow Casting
Network Neutrality
12. A style of media with a distinctive style.
Franchise Films
Commuter Papers
Genre
Vast Wasteland
13. A medium that carries messages to other people.
Mass Medium
Webzine
Factory Studios
Streaming
14. Suburban or regional versions of metropolitan newspaper.
Audience Fragmentation
Vast Wasteland
Zarred Editions
Sweeps Period
15. The delivery of radio over the internet directly to individual listeners.
Rating
Dominate Culture / Mainstream
Digital Recording
Web Radio
16. Process of creating shared meaning between the mass and audience.
Mass Communication
Blockbuster Mentality
Montage
Convergence
17. The first film production companies.
Brand Magazine
Catalogue Albums
Factory Studios
Corporate Independent Studios
18. When local affiliates carry a network's program.
Copy Testing
Syndication
Clear time
Branding Films
19. Media mainly used in computer networks such as the Internet.
Network Neutrality
Network
Copyright
Affiliates
20. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Feature Syndicates
Cyber Advertising
Ad-Pull Policy
Corporate Independent Studios
21. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Average Quarter-Hour
Cyber Advertising
Vertical Integration
Contextual Advertising
22. Relaxation of ownership and other rules for radio and television.
Circulation
Copyright
Derequlation
Niche Marketing
23. Online magazine.
Webzine
Branding Films
Playlist
Network Neutrality
24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Newsbooks
Network
Playlist
Consumer Culture
25. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Vast Wasteland
Blockbuster Mentality
Conglomeration
Contextual Advertising
26. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Blockbuster Mentality
Copy Testing
Digital Recording
Corporate Independent Studios
27. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Consumer Juries
P2P (Peer to peer)
Billings
28. A broadcasting station that aligns itself with a network.
Affiliates
Advertorial
Cover
Digital Recording
29. Attractive - artful business cards use by early British people to promote themselves.
Convergence
Factory Studios
Circulation
Shopbills
30. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Zarred Editions
Genre
Targeting
All Channel Legislation
31. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Clear time
Mass Medium
Ethnic Press
32. Identifying and granting ownership of a given piece of expression to protect the creators interest.
VALS
Copyright
360 Marketing
Brand Magazine
33. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Affiliates
Convergence
Advertorial
Catalogue Albums
34. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Consumer Juries
Network Neutrality
Zarred Editions
Ethnic Press
35. Commuter Papers - Free dailies designed for young commuters.
Alternative Press
Commuter Papers
Psychographic Segmentation
Piracy
36. 1 second commercials between songs on the radio.
Conglomeration
Dominate Culture / Mainstream
Blinks
Shopbills
37. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Montage
Ambient Advertising
Banners
38. Online messages akin to billboards.
Ethnic Press
Advertorial
Banners
Theatrical Films
39. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Commuter Papers
Engagement
Mobisodes
Production Values
40. Granting equal carriage over phone and cable lines.
Network Neutrality
Permission Marketing
MP3
Commuter Papers
41. The erosions of traditional distinctive style elements.
Average Quarter-Hour
MATV
Convergence
Demographic Segmentation
42. Early weekly British Publication that carried ads.
Engagement
Branding Films
Newsbooks
Network
43. The illegal recording and sale of copyrighted material.
Piracy
Network (broadcasting)
Production Values
Sweeps Period
44. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
MATV
Forced Exposure
Mass Medium
Psychographic Segmentation
45. Aiming media content or consumer products at smaller - more specific audience.
Cume
Conglomeration
Targeting
Media Literacy
46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Mass Medium
Genre
Franchise Films
Network (broadcasting)
47. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Personal Peoplemeter
Digital Recording
Zarred Editions
Factory Studios
48. Ads to correct deceptive advertising.
Narrow Casting
Corrective Advertising
Theatrical Films
Production Values
49. A telecommunication company required to carry messages.
Network
Feature Syndicates
Blockbuster Mentality
Common Carrier
50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Average Quarter-Hour
Mass Medium
Concentration on Ownership