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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.
Dissident Press
Convergence
Factory Studios
Narrow Casting
2. The culture that seems to hold sway with the majority of people.
Alternative Press
Mass Medium
Dissident Press
Dominate Culture / Mainstream
3. The ability to comprehand mass communication.
Personal Peoplemeter
Newsbooks
Piracy
Media Literacy
4. A style of media with a distinctive style.
Feature Syndicates
Mass Communication
360 Marketing
Genre
5. Tying two seperate but related shots in such a way that take new meaning.
Montage
CATV
Podcast
Commuter Papers
6. Media's content and grammar. Style and ability.
Engagement
Production Values
Mass Communication
Copy Testing
7. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Genre
Puffets
Brand Magazine
Digital Recording
8. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Contextual Advertising
Vast Wasteland
Web Radio
Zarred Editions
9. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Derequlation
Sweeps Period
Vast Wasteland
Blockbuster Mentality
10. Lumiere brothers device that both photographed and projected action.
Advertorial
Engagement
Common Carrier
Cinematography
11. Freely downloaded software.
Forced Exposure
Narrow Casting
Dissident Press
Open Source Software
12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Affiliates
Contextual Advertising
Advertorial
Factory Studios
13. The delivery of radio over the internet directly to individual listeners.
Brand Magazine
Web Radio
Niche Marketing
Network
14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Podcast
Convergence
Network (broadcasting)
15. A medium that carries messages to other people.
Network (broadcasting)
Average Quarter-Hour
Mass Medium
Unique Selling Proposition
16. Recording and downloading of audio files stored on servers.
Forced Exposure
Sweeps Period
Off-network
Podcast
17. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Montage
Feature Syndicates
Genre
Vertical Integration
18. Weekly free pages with local events.
Network
Factory Studios
Alternative Press
Skyscrapers
19. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Newsbooks
Consumer Juries
Sweeps Period
Dominate Culture / Mainstream
20. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Zarred Editions
Network (broadcasting)
Network
Copy Testing
21. Recreation on television news of some event that is believed to have happened of which could have happened.
Puffets
Common Carrier
Media Literacy
News Stage
22. The means of delivering a specific media content.
Microcinema
Audience Fragmentation
Copy Testing
Platform
23. Measuring the effectiveness of advertising messages by showing them to consumers.
Cume
Catalogue Albums
Copy Testing
Mobisodes
24. Movies produced with full intention of providing several sequels.
Franchise Films
Corrective Advertising
Blockbuster Mentality
Consumer Culture
25. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Affiliates
Copyright
Niche Marketing
Podcast
26. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Ad-Pull Policy
Network
Puffets
Vertical Integration
27. Outmoded name for early cable television.
Psychographic Segmentation
VALS
Billings
CATV
28. Ownership of different media companies concentrated in fewer fewer hands.
Piracy
Concentration on Ownership
Copy Testing
Network Neutrality
29. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Blockbuster Mentality
Ambient Advertising
Circulation
30. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Zarred Editions
Psychographic Segmentation
Common Carrier
Skyscrapers
31. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Cyber Advertising
Shopbills
Copyright
32. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Cyber Advertising
Production Values
Culture
Cinematography
33. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Corrective Advertising
Cinematography
Average Quarter-Hour
34. Ads to correct deceptive advertising.
Narrow Casting
Production Values
Corrective Advertising
Cinematography
35. Sponsor-financing of movies to advance a manufactures product.
Engagement
Consumer Juries
Branding Films
Ad-Pull Policy
36. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Personal Peoplemeter
Ambient Advertising
Affiliates
Cinematography
37. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Open Source Software
Consumer Culture
Demographic Segmentation
Forced Exposure
38. 1 second commercials between songs on the radio.
Niche Marketing
Ad-Pull Policy
Narrow Casting
Blinks
39. Recording of one artists music by another.
Cover
Personal Peoplemeter
Catalogue Albums
Podcast
40. Suburban or regional versions of metropolitan newspaper.
Average Quarter-Hour
Off-network
Skyscrapers
Zarred Editions
41. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Dissident Press
Audience Fragmentation
Average Quarter-Hour
42. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Common Carrier
Dissident Press
News Stage
43. Relaxation of ownership and other rules for radio and television.
Puffets
Skyscrapers
Dominate Culture / Mainstream
Derequlation
44. The cumulative audience - pepole who listen every 5 minutes.
Personal Peoplemeter
Cume
Corporate Independent Studios
Podcast
45. Online magazine.
CATV
Mass Communication
Webzine
Theatrical Films
46. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Newsbooks
Blinks
Unique Selling Proposition
Contextual Advertising
47. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Engagement
Ad-Pull Policy
Corrective Advertising
Network (broadcasting)
48. Sale of radio or television content to stations on a market-by-market basis.
Ad-Pull Policy
Psychographic Segmentation
Webzine
Syndication
49. The increase in ownership or media outlet.
Mass Communication
Alternative Press
Conglomeration
Cyber Advertising
50. Movies that can be described in one line.
Concept Films
Culture
Syndication
Off-network