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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In record retailing - albums more than 3 years old.






2. Placing ads in public places such as store floors - at gas pumps - in bathroom.






3. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






4. Lumiere brothers device that both photographed and projected action.






5. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






6. Aiming media content or consumer products at smaller - more specific audience.






7. The increase in ownership or media outlet.






8. How many people listening every 15 minutes.






9. Brief video episodes of television on mobile screens.






10. Weekly free pages with local events.






11. Early weekly British Publication that carried ads.






12. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






13. Attractive - artful business cards use by early British people to promote themselves.






14. The number of issues of a magazine or newspaper that are sold.






15. Movies produced with full intention of providing several sequels.






16. A broadcasting station that aligns itself with a network.






17. Ownership of different media companies concentrated in fewer fewer hands.






18. Relaxation of ownership and other rules for radio and television.






19. Identifying and granting ownership of a given piece of expression to protect the creators interest.






20. The first film production companies.






21. The illegal recording and sale of copyrighted material.






22. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






23. Aiming media content at smaller - homogenous audience.






24. The culture that seems to hold sway with the majority of people.






25. Total sale of broadcast airtime.






26. Ads showing up in nontraditional settings.






27. People considered to be representatives of the target market - review a number of approaches to the campaign.






28. Recreation on television news of some event that is believed to have happened of which could have happened.






29. Online billboards placed on the side of the webpage.






30. 1962 Law Requiring all TV sets import to manufacture in the U.S.






31. Sale of radio or television content to stations on a market-by-market basis.






32. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






33. Media's content and grammar. Style and ability.






34. The cumulative audience - pepole who listen every 5 minutes.






35. Creating space for creative artists.






36. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






37. Film making using high tech cameras and digital filming.






38. Advertising that the consumer actively accepts.






39. When local affiliates carry a network's program.






40. Placement of commercials on various online sites.






41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






42. The simultaneous downloading and accessing of digital audio or video data.






43. Recording and downloading of audio files stored on servers.






44. Demand by a advertiser to review an article with the threat of being pulled out - if not.






45. A telecommunication company required to carry messages.






46. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






47. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






48. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






49. Software that gets direct downloads by passing servers.






50. Involves the sale of a program that was originally run on network television: a rerun.