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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Consumer Culture
Controlled Circulation
Unique Selling Proposition
Narrow Casting
2. Process of creating shared meaning between the mass and audience.
360 Marketing
Mass Communication
Banners
Forced Exposure
3. The culture that seems to hold sway with the majority of people.
Ambient Advertising
Copyright
Dominate Culture / Mainstream
Web Radio
4. Ownership of different media companies concentrated in fewer fewer hands.
Dissident Press
Billings
Concentration on Ownership
Factory Studios
5. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Montage
Digital Recording
Factory Studios
Sweeps Period
6. Recording of one artists music by another.
Average Quarter-Hour
Dissident Press
Clear time
Cover
7. Rating technology.
Convergence
Personal Peoplemeter
Engagement
Digital Recording
8. A telecommunication company required to carry messages.
Microcinema
Vast Wasteland
Common Carrier
Clear time
9. Granting equal carriage over phone and cable lines.
Media Literacy
Network Neutrality
Catalogue Albums
Dissident Press
10. Involves the sale of a program that was originally run on network television: a rerun.
Blockbuster Mentality
Advertorial
Conglomeration
Off-network
11. Online messages akin to billboards.
MP3
Psychographic Segmentation
Piracy
Banners
12. Online billboards placed on the side of the webpage.
Playlist
Blinks
Skyscrapers
Streaming
13. When local affiliates carry a network's program.
Clear time
Podcast
Corporate Independent Studios
Commuter Papers
14. Aiming media content or consumer products at smaller - more specific audience.
Feature Syndicates
Corrective Advertising
Targeting
Streaming
15. Weekly free pages with local events.
Cyber Advertising
Banners
Clear time
Alternative Press
16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Catalogue Albums
Copyright
Contextual Advertising
Culture
17. Brief video episodes of television on mobile screens.
Franchise Films
Branding Films
Forced Exposure
Mobisodes
18. Total sale of broadcast airtime.
Web Radio
Cume
Billings
Concept Films
19. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Mass Communication
Consumer Juries
Contextual Advertising
20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Mobisodes
Branding Films
Dominate Culture / Mainstream
21. Media's content and grammar. Style and ability.
Consumer Juries
Genre
Rating
Production Values
22. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Cyber Advertising
Rating
Puffets
Circulation
23. A consumer magazine published by a retail business for readers with similar interests.
Branding Films
Clear time
Ethnic Press
Brand Magazine
24. A style of media with a distinctive style.
Commuter Papers
Genre
MP3
Corporate Independent Studios
25. Early weekly British Publication that carried ads.
Catalogue Albums
Network (broadcasting)
Circulation
Newsbooks
26. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Culture
Open Source Software
Cinematography
27. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Consumer Juries
Forced Exposure
Contextual Advertising
News Stage
28. Freely downloaded software.
Franchise Films
Audience Fragmentation
Digital Recording
Open Source Software
29. The delivery of radio over the internet directly to individual listeners.
Web Radio
Affiliates
MATV
Zarred Editions
30. In record retailing - albums more than 3 years old.
Catalogue Albums
Sweeps Period
Consumer Culture
Newsbooks
31. Aiming broadcasting at a smaller audience.
Narrow Casting
360 Marketing
Unique Selling Proposition
Ambient Advertising
32. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Derequlation
Demographic Segmentation
Brand Magazine
33. Aiming media content at smaller - homogenous audience.
Niche Marketing
Banners
Sweeps Period
Open Source Software
34. The means of delivering a specific media content.
Advertorial
Network (broadcasting)
Media Literacy
Platform
35. The ability to comprehand mass communication.
News Stage
Dissident Press
Media Literacy
Franchise Films
36. A broadcasting station that aligns itself with a network.
Network (broadcasting)
Culture
Narrow Casting
Affiliates
37. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Mobisodes
Consumer Culture
Concentration on Ownership
Forced Exposure
38. The erosions of traditional distinctive style elements.
Platform
Digital Recording
Convergence
VALS
39. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Convergence
Niche Marketing
Culture
40. Placement of commercials on various online sites.
Convergence
Banners
Franchise Films
Cyber Advertising
41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Mass Medium
Puffets
Mass Communication
Corporate Independent Studios
42. The simultaneous downloading and accessing of digital audio or video data.
Web Radio
Feature Syndicates
Copyright
Streaming
43. Recording and downloading of audio files stored on servers.
Consumer Juries
Podcast
Affiliates
Network Neutrality
44. How many people listening every 15 minutes.
Blockbuster Mentality
Contextual Advertising
Mobisodes
Average Quarter-Hour
45. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Engagement
Clear time
Off-network
Controlled Circulation
46. Film making using high tech cameras and digital filming.
Media Literacy
Catalogue Albums
Ad-Pull Policy
Microcinema
47. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Copy Testing
Conglomeration
Demographic Segmentation
Franchise Films
48. Percentage of a markers total population that is reached by a piece of broadcast programming.
Cinematography
Rating
Streaming
Demographic Segmentation
49. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Shopbills
Rating
VALS
Derequlation
50. Online magazine.
Skyscrapers
Permission Marketing
Webzine
Ethnic Press