Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Freely downloaded software.






2. The culture that seems to hold sway with the majority of people.






3. Ads to correct deceptive advertising.






4. A consumer magazine published by a retail business for readers with similar interests.






5. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






6. Movies produced primarily for initial exhibition on theater screens.






7. The illegal recording and sale of copyrighted material.






8. Creating space for creative artists.






9. Demand by a advertiser to review an article with the threat of being pulled out - if not.






10. Online messages akin to billboards.






11. The delivery of radio over the internet directly to individual listeners.






12. Outmoded name for early cable television.






13. Rating technology.






14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






15. Advertising that the consumer actively accepts.






16. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






17. Placing ads in public places such as store floors - at gas pumps - in bathroom.






18. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






19. Involves the sale of a program that was originally run on network television: a rerun.






20. The means of delivering a specific media content.






21. Ads showing up in nontraditional settings.






22. The erosions of traditional distinctive style elements.






23. In record retailing - albums more than 3 years old.






24. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






25. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






26. Recreation on television news of some event that is believed to have happened of which could have happened.






27. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






28. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






29. Online magazine.






30. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






31. How many people listening every 15 minutes.






32. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






33. 1962 Law Requiring all TV sets import to manufacture in the U.S.






34. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






35. Tying two seperate but related shots in such a way that take new meaning.






36. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






37. Aiming broadcasting at a smaller audience.






38. People considered to be representatives of the target market - review a number of approaches to the campaign.






39. Media mainly used in computer networks such as the Internet.






40. Ownership of different media companies concentrated in fewer fewer hands.






41. The number of issues of a magazine or newspaper that are sold.






42. A style of media with a distinctive style.






43. Sponsor-financing of movies to advance a manufactures product.






44. The ability to comprehand mass communication.






45. Online billboards placed on the side of the webpage.






46. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






47. Early weekly British Publication that carried ads.






48. Free - alternative weeklies with a local and partical orientation.






49. Measuring the effectiveness of advertising messages by showing them to consumers.






50. A medium that carries messages to other people.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests