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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content at smaller - homogenous audience.






2. Suburban or regional versions of metropolitan newspaper.






3. Movies produced primarily for initial exhibition on theater screens.






4. Ads to correct deceptive advertising.






5. Lumiere brothers device that both photographed and projected action.






6. Free - alternative weeklies with a local and partical orientation.






7. Sponsor-financing of movies to advance a manufactures product.






8. How many people listening every 15 minutes.






9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






10. File compression software that permits streaming of digital audio and video data.






11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






12. The simultaneous downloading and accessing of digital audio or video data.






13. People considered to be representatives of the target market - review a number of approaches to the campaign.






14. The cumulative audience - pepole who listen every 5 minutes.






15. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






16. Music custom selected by a disc jockey.






17. Media mainly used in computer networks such as the Internet.






18. Placement of commercials on various online sites.






19. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






20. Freely downloaded software.






21. Recording of one artists music by another.






22. The number of issues of a magazine or newspaper that are sold.






23. Early weekly British Publication that carried ads.






24. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






25. Process of creating shared meaning between the mass and audience.






26. A medium that carries messages to other people.






27. Placing ads in public places such as store floors - at gas pumps - in bathroom.






28. Total sale of broadcast airtime.






29. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






30. 1 second commercials between songs on the radio.






31. Connecting multiple sets of single location or building to a single - master antenna.






32. A consumer magazine published by a retail business for readers with similar interests.






33. Identifying and granting ownership of a given piece of expression to protect the creators interest.






34. Commuter Papers - Free dailies designed for young commuters.






35. Percentage of a markers total population that is reached by a piece of broadcast programming.






36. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






37. Advertising that the consumer actively accepts.






38. In record retailing - albums more than 3 years old.






39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






40. Media's content and grammar. Style and ability.






41. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






42. Software that gets direct downloads by passing servers.






43. Involves the sale of a program that was originally run on network television: a rerun.






44. Recording and downloading of audio files stored on servers.






45. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






46. Ads showing up in nontraditional settings.






47. Demand by a advertiser to review an article with the threat of being pulled out - if not.






48. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






49. Sale of radio or television content to stations on a market-by-market basis.






50. Tying two seperate but related shots in such a way that take new meaning.







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Can you answer 50 questions in 15 minutes?


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