SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Forced Exposure
Vertical Integration
Psychographic Segmentation
2. Creating space for creative artists.
Billings
Circulation
Theatrical Films
Feature Syndicates
3. The ability to comprehand mass communication.
Media Literacy
Platform
Banners
Consumer Juries
4. Ownership of different media companies concentrated in fewer fewer hands.
Personal Peoplemeter
Open Source Software
Concentration on Ownership
Controlled Circulation
5. Measuring the effectiveness of advertising messages by showing them to consumers.
Alternative Press
P2P (Peer to peer)
Catalogue Albums
Copy Testing
6. The simultaneous downloading and accessing of digital audio or video data.
Shopbills
Streaming
Dissident Press
Personal Peoplemeter
7. Film making using high tech cameras and digital filming.
Dominate Culture / Mainstream
Permission Marketing
Microcinema
Off-network
8. Aiming broadcasting at a smaller audience.
Ad-Pull Policy
Common Carrier
Narrow Casting
Network
9. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Consumer Juries
Narrow Casting
Controlled Circulation
Average Quarter-Hour
10. Movies produced primarily for initial exhibition on theater screens.
Unique Selling Proposition
Theatrical Films
Corporate Independent Studios
Consumer Juries
11. Free - alternative weeklies with a local and partical orientation.
Narrow Casting
Mass Communication
Dissident Press
Corrective Advertising
12. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Culture
Banners
Montage
13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Montage
Unique Selling Proposition
Demographic Segmentation
Streaming
14. Recording and downloading of audio files stored on servers.
Open Source Software
Circulation
Banners
Podcast
15. Movies produced with full intention of providing several sequels.
Franchise Films
Puffets
Vast Wasteland
Catalogue Albums
16. Granting equal carriage over phone and cable lines.
Alternative Press
Network Neutrality
Webzine
Derequlation
17. A telecommunication company required to carry messages.
Playlist
All Channel Legislation
Common Carrier
Permission Marketing
18. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Blinks
News Stage
Playlist
Corporate Independent Studios
19. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Cover
Consumer Culture
Culture
CATV
20. Recording of one artists music by another.
Affiliates
Cover
Audience Fragmentation
Branding Films
21. Outmoded name for early cable television.
CATV
Psychographic Segmentation
Media Literacy
Audience Fragmentation
22. People considered to be representatives of the target market - review a number of approaches to the campaign.
Network
Ambient Advertising
Consumer Juries
Convergence
23. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Microcinema
Unique Selling Proposition
Average Quarter-Hour
Convergence
24. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Network Neutrality
Affiliates
Sweeps Period
25. The number of issues of a magazine or newspaper that are sold.
Newsbooks
Circulation
CATV
Contextual Advertising
26. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
MATV
Network Neutrality
Culture
Convergence
27. Placing ads in public places such as store floors - at gas pumps - in bathroom.
All Channel Legislation
Ambient Advertising
Concept Films
Cyber Advertising
28. Sale of radio or television content to stations on a market-by-market basis.
Syndication
MP3
Montage
Puffets
29. Media mainly used in computer networks such as the Internet.
All Channel Legislation
Network
Consumer Culture
Copy Testing
30. Music custom selected by a disc jockey.
Network Neutrality
Personal Peoplemeter
Playlist
Montage
31. Brief video episodes of television on mobile screens.
Mobisodes
Dissident Press
Concentration on Ownership
Montage
32. Commuter Papers - Free dailies designed for young commuters.
Factory Studios
Copyright
Newsbooks
Commuter Papers
33. Tying two seperate but related shots in such a way that take new meaning.
Webzine
Engagement
Derequlation
Montage
34. Attractive - artful business cards use by early British people to promote themselves.
Zarred Editions
Targeting
Network
Shopbills
35. Ads to correct deceptive advertising.
Media Literacy
Theatrical Films
Corrective Advertising
Controlled Circulation
36. Aiming media content at smaller - homogenous audience.
Niche Marketing
Vast Wasteland
Web Radio
Skyscrapers
37. Relaxation of ownership and other rules for radio and television.
Derequlation
Mobisodes
Webzine
Affiliates
38. Percentage of a markers total population that is reached by a piece of broadcast programming.
Ethnic Press
Rating
Cume
Commuter Papers
39. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Off-network
Corporate Independent Studios
Streaming
40. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Playlist
Copy Testing
Piracy
41. How many people listening every 15 minutes.
Ambient Advertising
Derequlation
Off-network
Average Quarter-Hour
42. A medium that carries messages to other people.
Mass Medium
Demographic Segmentation
CATV
Newsbooks
43. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Contextual Advertising
Narrow Casting
P2P (Peer to peer)
44. Total sale of broadcast airtime.
Piracy
Cinematography
Billings
Concentration on Ownership
45. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Newsbooks
MP3
Off-network
46. Weekly free pages with local events.
Theatrical Films
360 Marketing
Cume
Alternative Press
47. Media's content and grammar. Style and ability.
Consumer Juries
Piracy
Engagement
Production Values
48. The illegal recording and sale of copyrighted material.
Narrow Casting
Piracy
All Channel Legislation
Forced Exposure
49. The erosions of traditional distinctive style elements.
Convergence
Network (broadcasting)
Montage
Ad-Pull Policy
50. Rating technology.
Catalogue Albums
Ethnic Press
Personal Peoplemeter
Playlist