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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A consumer magazine published by a retail business for readers with similar interests.






2. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






3. Aiming media content or consumer products at smaller - more specific audience.






4. Media's content and grammar. Style and ability.






5. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






6. Connecting multiple sets of single location or building to a single - master antenna.






7. Recording and downloading of audio files stored on servers.






8. The culture that seems to hold sway with the majority of people.






9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






10. When local affiliates carry a network's program.






11. People considered to be representatives of the target market - review a number of approaches to the campaign.






12. Music custom selected by a disc jockey.






13. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






14. Measuring the effectiveness of advertising messages by showing them to consumers.






15. A style of media with a distinctive style.






16. Movies produced with full intention of providing several sequels.






17. Total sale of broadcast airtime.






18. Aiming media content at smaller - homogenous audience.






19. Film making using high tech cameras and digital filming.






20. Online messages akin to billboards.






21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






22. Online billboards placed on the side of the webpage.






23. The ability to comprehand mass communication.






24. Sponsor-financing of movies to advance a manufactures product.






25. Rating technology.






26. Free - alternative weeklies with a local and partical orientation.






27. Placement of commercials on various online sites.






28. Software that gets direct downloads by passing servers.






29. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






30. Freely downloaded software.






31. Ads showing up in nontraditional settings.






32. File compression software that permits streaming of digital audio and video data.






33. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






34. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






35. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






36. Audience for specific media content becoming smaller and increasingly homogeneous.






37. Attractive - artful business cards use by early British people to promote themselves.






38. Early weekly British Publication that carried ads.






39. Granting equal carriage over phone and cable lines.






40. Lumiere brothers device that both photographed and projected action.






41. Ownership of different media companies concentrated in fewer fewer hands.






42. In record retailing - albums more than 3 years old.






43. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






44. Ads to correct deceptive advertising.






45. Suburban or regional versions of metropolitan newspaper.






46. The first film production companies.






47. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






48. The erosions of traditional distinctive style elements.






49. Sale of radio or television content to stations on a market-by-market basis.






50. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.