Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Audience for specific media content becoming smaller and increasingly homogeneous.






2. The illegal recording and sale of copyrighted material.






3. How many people listening every 15 minutes.






4. Film making using high tech cameras and digital filming.






5. Advertising that the consumer actively accepts.






6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






7. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






8. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






9. Relaxation of ownership and other rules for radio and television.






10. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






11. Aiming media content at smaller - homogenous audience.






12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






13. Attractive - artful business cards use by early British people to promote themselves.






14. The number of issues of a magazine or newspaper that are sold.






15. Placing ads in public places such as store floors - at gas pumps - in bathroom.






16. A medium that carries messages to other people.






17. Placement of commercials on various online sites.






18. A telecommunication company required to carry messages.






19. A consumer magazine published by a retail business for readers with similar interests.






20. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






21. Aiming broadcasting at a smaller audience.






22. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






23. The ability to comprehand mass communication.






24. Total sale of broadcast airtime.






25. Software that gets direct downloads by passing servers.






26. Movies that can be described in one line.






27. Tying two seperate but related shots in such a way that take new meaning.






28. A broadcasting station that aligns itself with a network.






29. The cumulative audience - pepole who listen every 5 minutes.






30. Recording and downloading of audio files stored on servers.






31. Movies produced with full intention of providing several sequels.






32. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






33. The delivery of radio over the internet directly to individual listeners.






34. Recreation on television news of some event that is believed to have happened of which could have happened.






35. File compression software that permits streaming of digital audio and video data.






36. Recording of one artists music by another.






37. Commuter Papers - Free dailies designed for young commuters.






38. Music custom selected by a disc jockey.






39. Online messages akin to billboards.






40. Early weekly British Publication that carried ads.






41. Demand by a advertiser to review an article with the threat of being pulled out - if not.






42. Process of creating shared meaning between the mass and audience.






43. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






44. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






45. The simultaneous downloading and accessing of digital audio or video data.






46. Sale of radio or television content to stations on a market-by-market basis.






47. Free - alternative weeklies with a local and partical orientation.






48. Ads to correct deceptive advertising.






49. Granting equal carriage over phone and cable lines.






50. The erosions of traditional distinctive style elements.