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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sale of radio or television content to stations on a market-by-market basis.






2. Advertising that the consumer actively accepts.






3. Audience for specific media content becoming smaller and increasingly homogeneous.






4. The erosions of traditional distinctive style elements.






5. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






6. Music custom selected by a disc jockey.






7. The first film production companies.






8. The ability to comprehand mass communication.






9. Percentage of a markers total population that is reached by a piece of broadcast programming.






10. Movies that can be described in one line.






11. Online messages akin to billboards.






12. Placing ads in public places such as store floors - at gas pumps - in bathroom.






13. Brief video episodes of television on mobile screens.






14. Creating space for creative artists.






15. Suburban or regional versions of metropolitan newspaper.






16. Online magazine.






17. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






18. The culture that seems to hold sway with the majority of people.






19. How many people listening every 15 minutes.






20. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






21. Rating technology.






22. Sponsor-financing of movies to advance a manufactures product.






23. Aiming broadcasting at a smaller audience.






24. Recording of one artists music by another.






25. People considered to be representatives of the target market - review a number of approaches to the campaign.






26. The means of delivering a specific media content.






27. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






28. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






29. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






30. File compression software that permits streaming of digital audio and video data.






31. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






32. The increase in ownership or media outlet.






33. Freely downloaded software.






34. Ads showing up in nontraditional settings.






35. Ads to correct deceptive advertising.






36. A consumer magazine published by a retail business for readers with similar interests.






37. Outmoded name for early cable television.






38. Involves the sale of a program that was originally run on network television: a rerun.






39. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






40. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






41. Measuring the effectiveness of advertising messages by showing them to consumers.






42. Total sale of broadcast airtime.






43. Software that gets direct downloads by passing servers.






44. Ownership of different media companies concentrated in fewer fewer hands.






45. Tying two seperate but related shots in such a way that take new meaning.






46. Recreation on television news of some event that is believed to have happened of which could have happened.






47. The delivery of radio over the internet directly to individual listeners.






48. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






49. Early weekly British Publication that carried ads.






50. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.







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Can you answer 50 questions in 15 minutes?


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