Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commuter Papers - Free dailies designed for young commuters.






2. A style of media with a distinctive style.






3. Granting equal carriage over phone and cable lines.






4. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






5. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






6. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






7. The means of delivering a specific media content.






8. Movies produced with full intention of providing several sequels.






9. Relaxation of ownership and other rules for radio and television.






10. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






11. Ads showing up in nontraditional settings.






12. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






13. The first film production companies.






14. Audience for specific media content becoming smaller and increasingly homogeneous.






15. Aiming broadcasting at a smaller audience.






16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






17. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






18. Identifying and granting ownership of a given piece of expression to protect the creators interest.






19. The delivery of radio over the internet directly to individual listeners.






20. Lumiere brothers device that both photographed and projected action.






21. Media's content and grammar. Style and ability.






22. Movies that can be described in one line.






23. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






24. A consumer magazine published by a retail business for readers with similar interests.






25. Freely downloaded software.






26. Suburban or regional versions of metropolitan newspaper.






27. Aiming media content or consumer products at smaller - more specific audience.






28. Connecting multiple sets of single location or building to a single - master antenna.






29. The culture that seems to hold sway with the majority of people.






30. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






31. A telecommunication company required to carry messages.






32. The simultaneous downloading and accessing of digital audio or video data.






33. A medium that carries messages to other people.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






36. Aiming media content at smaller - homogenous audience.






37. Brief video episodes of television on mobile screens.






38. Film making using high tech cameras and digital filming.






39. Recording of one artists music by another.






40. Measuring the effectiveness of advertising messages by showing them to consumers.






41. Ownership of different media companies concentrated in fewer fewer hands.






42. Software that gets direct downloads by passing servers.






43. The illegal recording and sale of copyrighted material.






44. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






45. Attractive - artful business cards use by early British people to promote themselves.






46. Percentage of a markers total population that is reached by a piece of broadcast programming.






47. Music custom selected by a disc jockey.






48. Placing ads in public places such as store floors - at gas pumps - in bathroom.






49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






50. Outmoded name for early cable television.