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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to comprehand mass communication.
Advertorial
Media Literacy
Circulation
Psychographic Segmentation
2. Involves the sale of a program that was originally run on network television: a rerun.
Media Literacy
Affiliates
Microcinema
Off-network
3. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Podcast
Culture
Blinks
4. Movies that can be described in one line.
Forced Exposure
Affiliates
Ambient Advertising
Concept Films
5. A consumer magazine published by a retail business for readers with similar interests.
Mass Communication
Brand Magazine
Genre
Montage
6. A broadcasting station that aligns itself with a network.
Affiliates
Cume
MATV
Skyscrapers
7. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Ad-Pull Policy
Network Neutrality
Blinks
8. When local affiliates carry a network's program.
Mass Medium
Playlist
Piracy
Clear time
9. Media mainly used in computer networks such as the Internet.
Dominate Culture / Mainstream
MATV
Branding Films
Network
10. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Ethnic Press
Cinematography
Ambient Advertising
Vast Wasteland
11. Total sale of broadcast airtime.
Ambient Advertising
Billings
Media Literacy
Average Quarter-Hour
12. Rating technology.
Production Values
Personal Peoplemeter
Vast Wasteland
Piracy
13. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Advertorial
Personal Peoplemeter
Syndication
14. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Copyright
Digital Recording
Vertical Integration
Shopbills
15. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Dominate Culture / Mainstream
Contextual Advertising
Demographic Segmentation
P2P (Peer to peer)
16. File compression software that permits streaming of digital audio and video data.
Personal Peoplemeter
Catalogue Albums
MP3
Blockbuster Mentality
17. Connecting multiple sets of single location or building to a single - master antenna.
Demographic Segmentation
MATV
Network
MP3
18. Advertising that the consumer actively accepts.
Common Carrier
Permission Marketing
Unique Selling Proposition
Concept Films
19. Lumiere brothers device that both photographed and projected action.
Cinematography
Franchise Films
Culture
Psychographic Segmentation
20. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Controlled Circulation
Cinematography
Digital Recording
Genre
21. The culture that seems to hold sway with the majority of people.
Advertorial
Dominate Culture / Mainstream
Microcinema
360 Marketing
22. Demand by a advertiser to review an article with the threat of being pulled out - if not.
News Stage
Ad-Pull Policy
Newsbooks
Platform
23. Relaxation of ownership and other rules for radio and television.
Derequlation
MP3
Rating
Newsbooks
24. Placement of commercials on various online sites.
Factory Studios
Vertical Integration
Banners
Cyber Advertising
25. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Psychographic Segmentation
Shopbills
News Stage
26. A style of media with a distinctive style.
Genre
VALS
All Channel Legislation
Culture
27. Suburban or regional versions of metropolitan newspaper.
Platform
Blockbuster Mentality
News Stage
Zarred Editions
28. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Concept Films
Cume
Contextual Advertising
29. Software that gets direct downloads by passing servers.
Podcast
Audience Fragmentation
Concept Films
P2P (Peer to peer)
30. Aiming media content or consumer products at smaller - more specific audience.
Demographic Segmentation
Average Quarter-Hour
Targeting
Affiliates
31. Movies produced with full intention of providing several sequels.
Franchise Films
Mass Medium
Corporate Independent Studios
Piracy
32. Ads to correct deceptive advertising.
Ethnic Press
Corrective Advertising
Microcinema
Mass Medium
33. How many people listening every 15 minutes.
Culture
Narrow Casting
Average Quarter-Hour
Concentration on Ownership
34. Granting equal carriage over phone and cable lines.
Network Neutrality
Network (broadcasting)
Mass Communication
Network
35. Attractive - artful business cards use by early British people to promote themselves.
Concept Films
Shopbills
Platform
Piracy
36. Film making using high tech cameras and digital filming.
Web Radio
Conglomeration
Brand Magazine
Microcinema
37. Freely downloaded software.
Syndication
Open Source Software
Audience Fragmentation
Commuter Papers
38. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Contextual Advertising
Corporate Independent Studios
Platform
Cume
39. Tying two seperate but related shots in such a way that take new meaning.
Cover
Unique Selling Proposition
Web Radio
Montage
40. 1 second commercials between songs on the radio.
Commuter Papers
Blinks
Rating
Unique Selling Proposition
41. The illegal recording and sale of copyrighted material.
Cume
Network
Concentration on Ownership
Piracy
42. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Network
Off-network
VALS
Common Carrier
43. Movies produced primarily for initial exhibition on theater screens.
VALS
Dissident Press
Cyber Advertising
Theatrical Films
44. Music custom selected by a disc jockey.
Skyscrapers
Contextual Advertising
Catalogue Albums
Playlist
45. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Media Literacy
Controlled Circulation
Dominate Culture / Mainstream
Copyright
46. The first film production companies.
Factory Studios
Vertical Integration
Web Radio
Rating
47. Sale of radio or television content to stations on a market-by-market basis.
Web Radio
Ambient Advertising
Syndication
Dissident Press
48. Media's content and grammar. Style and ability.
Production Values
Concentration on Ownership
All Channel Legislation
Psychographic Segmentation
49. Online messages akin to billboards.
Mass Medium
Derequlation
Banners
Culture
50. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Genre
Audience Fragmentation
Consumer Culture
Unique Selling Proposition