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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The culture that seems to hold sway with the majority of people.
Cover
Blockbuster Mentality
Mass Medium
Dominate Culture / Mainstream
2. A style of media with a distinctive style.
Franchise Films
Genre
Unique Selling Proposition
Theatrical Films
3. Process of creating shared meaning between the mass and audience.
Psychographic Segmentation
Mass Communication
Sweeps Period
Blinks
4. Suburban or regional versions of metropolitan newspaper.
Engagement
Web Radio
Cinematography
Zarred Editions
5. 1 second commercials between songs on the radio.
Piracy
Forced Exposure
Blinks
Network
6. Movies produced with full intention of providing several sequels.
Production Values
Off-network
MATV
Franchise Films
7. Granting equal carriage over phone and cable lines.
Vast Wasteland
Concept Films
Sweeps Period
Network Neutrality
8. Movies that can be described in one line.
News Stage
Narrow Casting
Vertical Integration
Concept Films
9. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Feature Syndicates
Microcinema
Puffets
10. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Microcinema
Network
Mobisodes
Digital Recording
11. The means of delivering a specific media content.
Demographic Segmentation
Platform
Derequlation
Catalogue Albums
12. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Corrective Advertising
Newsbooks
Ad-Pull Policy
Culture
13. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Audience Fragmentation
Targeting
Corrective Advertising
14. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Open Source Software
Vast Wasteland
Network
15. How many people listening every 15 minutes.
Commuter Papers
Average Quarter-Hour
Copyright
Circulation
16. Freely downloaded software.
Clear time
Derequlation
News Stage
Open Source Software
17. Film making using high tech cameras and digital filming.
Network
Skyscrapers
Microcinema
Ambient Advertising
18. Ads to correct deceptive advertising.
Contextual Advertising
Platform
Corrective Advertising
Zarred Editions
19. Advertising that the consumer actively accepts.
Theatrical Films
Convergence
Permission Marketing
Ethnic Press
20. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Shopbills
Podcast
Vast Wasteland
Copyright
21. Media mainly used in computer networks such as the Internet.
Network
Consumer Juries
Psychographic Segmentation
Network (broadcasting)
22. Percentage of a markers total population that is reached by a piece of broadcast programming.
Syndication
Targeting
Newsbooks
Rating
23. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Average Quarter-Hour
Vertical Integration
Unique Selling Proposition
24. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Banners
Montage
Media Literacy
25. The illegal recording and sale of copyrighted material.
Cover
Piracy
Franchise Films
Permission Marketing
26. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Affiliates
CATV
Demographic Segmentation
Copyright
27. Placement of commercials on various online sites.
Commuter Papers
Factory Studios
Dominate Culture / Mainstream
Cyber Advertising
28. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Billings
Culture
Unique Selling Proposition
Circulation
29. In record retailing - albums more than 3 years old.
Theatrical Films
Culture
Catalogue Albums
Cyber Advertising
30. Weekly free pages with local events.
Puffets
Genre
Copyright
Alternative Press
31. Tying two seperate but related shots in such a way that take new meaning.
Montage
News Stage
Vast Wasteland
Banners
32. When local affiliates carry a network's program.
Clear time
Advertorial
CATV
Blockbuster Mentality
33. Aiming media content at smaller - homogenous audience.
Mobisodes
Network Neutrality
Dominate Culture / Mainstream
Niche Marketing
34. The cumulative audience - pepole who listen every 5 minutes.
Cume
Zarred Editions
Dominate Culture / Mainstream
Branding Films
35. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Platform
Shopbills
Concentration on Ownership
36. Recording and downloading of audio files stored on servers.
Media Literacy
Consumer Juries
Podcast
Cinematography
37. Sale of radio or television content to stations on a market-by-market basis.
Syndication
All Channel Legislation
Digital Recording
Engagement
38. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Streaming
Consumer Juries
Webzine
39. Online magazine.
Derequlation
Ad-Pull Policy
Contextual Advertising
Webzine
40. Total sale of broadcast airtime.
Permission Marketing
Cover
Vertical Integration
Billings
41. The increase in ownership or media outlet.
Skyscrapers
Conglomeration
All Channel Legislation
Cyber Advertising
42. The ability to comprehand mass communication.
Montage
Culture
Media Literacy
Permission Marketing
43. Rating technology.
Concentration on Ownership
Syndication
Controlled Circulation
Personal Peoplemeter
44. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Conglomeration
Skyscrapers
CATV
45. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Common Carrier
Personal Peoplemeter
Digital Recording
46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Audience Fragmentation
All Channel Legislation
Contextual Advertising
Montage
47. Online messages akin to billboards.
Banners
Conglomeration
Brand Magazine
Microcinema
48. File compression software that permits streaming of digital audio and video data.
Rating
Derequlation
Network Neutrality
MP3
49. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Podcast
Theatrical Films
P2P (Peer to peer)
50. The first film production companies.
Sweeps Period
Consumer Juries
Factory Studios
Piracy