Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that the consumer actively accepts.






2. The increase in ownership or media outlet.






3. Sale of radio or television content to stations on a market-by-market basis.






4. Aiming broadcasting at a smaller audience.






5. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






6. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






7. Freely downloaded software.






8. The delivery of radio over the internet directly to individual listeners.






9. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






10. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






11. The illegal recording and sale of copyrighted material.






12. The cumulative audience - pepole who listen every 5 minutes.






13. Suburban or regional versions of metropolitan newspaper.






14. The culture that seems to hold sway with the majority of people.






15. Relaxation of ownership and other rules for radio and television.






16. Lumiere brothers device that both photographed and projected action.






17. In record retailing - albums more than 3 years old.






18. A consumer magazine published by a retail business for readers with similar interests.






19. Ownership of different media companies concentrated in fewer fewer hands.






20. Sponsor-financing of movies to advance a manufactures product.






21. 1962 Law Requiring all TV sets import to manufacture in the U.S.






22. Movies produced with full intention of providing several sequels.






23. Granting equal carriage over phone and cable lines.






24. Media mainly used in computer networks such as the Internet.






25. Tying two seperate but related shots in such a way that take new meaning.






26. Commuter Papers - Free dailies designed for young commuters.






27. Early weekly British Publication that carried ads.






28. Brief video episodes of television on mobile screens.






29. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






30. Rating technology.






31. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






32. Placing ads in public places such as store floors - at gas pumps - in bathroom.






33. Aiming media content at smaller - homogenous audience.






34. The ability to comprehand mass communication.






35. Online magazine.






36. Music custom selected by a disc jockey.






37. A broadcasting station that aligns itself with a network.






38. A style of media with a distinctive style.






39. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






40. Percentage of a markers total population that is reached by a piece of broadcast programming.






41. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






42. Weekly free pages with local events.






43. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






44. Process of creating shared meaning between the mass and audience.






45. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






46. Creating space for creative artists.






47. Demand by a advertiser to review an article with the threat of being pulled out - if not.






48. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






49. Involves the sale of a program that was originally run on network television: a rerun.






50. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.