Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The delivery of radio over the internet directly to individual listeners.






2. The erosions of traditional distinctive style elements.






3. Relaxation of ownership and other rules for radio and television.






4. Measuring the effectiveness of advertising messages by showing them to consumers.






5. Media mainly used in computer networks such as the Internet.






6. When local affiliates carry a network's program.






7. Recording of one artists music by another.






8. Early weekly British Publication that carried ads.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






11. The culture that seems to hold sway with the majority of people.






12. Weekly free pages with local events.






13. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






14. File compression software that permits streaming of digital audio and video data.






15. The cumulative audience - pepole who listen every 5 minutes.






16. The simultaneous downloading and accessing of digital audio or video data.






17. Online magazine.






18. The first film production companies.






19. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






20. In record retailing - albums more than 3 years old.






21. Aiming media content or consumer products at smaller - more specific audience.






22. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






23. The ability to comprehand mass communication.






24. Freely downloaded software.






25. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






26. A consumer magazine published by a retail business for readers with similar interests.






27. Music custom selected by a disc jockey.






28. Brief video episodes of television on mobile screens.






29. Audience for specific media content becoming smaller and increasingly homogeneous.






30. The number of issues of a magazine or newspaper that are sold.






31. Free - alternative weeklies with a local and partical orientation.






32. Movies that can be described in one line.






33. 1 second commercials between songs on the radio.






34. Film making using high tech cameras and digital filming.






35. Ads showing up in nontraditional settings.






36. Lumiere brothers device that both photographed and projected action.






37. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






38. Demand by a advertiser to review an article with the threat of being pulled out - if not.






39. Commuter Papers - Free dailies designed for young commuters.






40. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






41. A telecommunication company required to carry messages.






42. Outmoded name for early cable television.






43. Connecting multiple sets of single location or building to a single - master antenna.






44. Granting equal carriage over phone and cable lines.






45. Involves the sale of a program that was originally run on network television: a rerun.






46. Media's content and grammar. Style and ability.






47. Aiming broadcasting at a smaller audience.






48. Sponsor-financing of movies to advance a manufactures product.






49. Suburban or regional versions of metropolitan newspaper.






50. People considered to be representatives of the target market - review a number of approaches to the campaign.