Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tying two seperate but related shots in such a way that take new meaning.






2. Ads showing up in nontraditional settings.






3. Placing ads in public places such as store floors - at gas pumps - in bathroom.






4. Movies produced primarily for initial exhibition on theater screens.






5. A consumer magazine published by a retail business for readers with similar interests.






6. The erosions of traditional distinctive style elements.






7. Outmoded name for early cable television.






8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






9. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






10. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






11. Measuring the effectiveness of advertising messages by showing them to consumers.






12. Sale of radio or television content to stations on a market-by-market basis.






13. The simultaneous downloading and accessing of digital audio or video data.






14. Media mainly used in computer networks such as the Internet.






15. Identifying and granting ownership of a given piece of expression to protect the creators interest.






16. A style of media with a distinctive style.






17. The increase in ownership or media outlet.






18. Movies produced with full intention of providing several sequels.






19. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






20. Freely downloaded software.






21. A telecommunication company required to carry messages.






22. Recording and downloading of audio files stored on servers.






23. Aiming media content at smaller - homogenous audience.






24. Connecting multiple sets of single location or building to a single - master antenna.






25. In record retailing - albums more than 3 years old.






26. A broadcasting station that aligns itself with a network.






27. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






28. Sponsor-financing of movies to advance a manufactures product.






29. Movies that can be described in one line.






30. Online messages akin to billboards.






31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






32. 1962 Law Requiring all TV sets import to manufacture in the U.S.






33. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






34. File compression software that permits streaming of digital audio and video data.






35. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






36. Ownership of different media companies concentrated in fewer fewer hands.






37. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






38. Creating space for creative artists.






39. Film making using high tech cameras and digital filming.






40. Attractive - artful business cards use by early British people to promote themselves.






41. Media's content and grammar. Style and ability.






42. The ability to comprehand mass communication.






43. 1 second commercials between songs on the radio.






44. Software that gets direct downloads by passing servers.






45. Ads to correct deceptive advertising.






46. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






47. Aiming media content or consumer products at smaller - more specific audience.






48. Involves the sale of a program that was originally run on network television: a rerun.






49. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






50. Music custom selected by a disc jockey.