Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






2. Online billboards placed on the side of the webpage.






3. File compression software that permits streaming of digital audio and video data.






4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






5. Creating space for creative artists.






6. Film making using high tech cameras and digital filming.






7. Tying two seperate but related shots in such a way that take new meaning.






8. Attractive - artful business cards use by early British people to promote themselves.






9. The ability to comprehand mass communication.






10. Percentage of a markers total population that is reached by a piece of broadcast programming.






11. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






13. Freely downloaded software.






14. Lumiere brothers device that both photographed and projected action.






15. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






16. Brief video episodes of television on mobile screens.






17. Sale of radio or television content to stations on a market-by-market basis.






18. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






19. Online messages akin to billboards.






20. The delivery of radio over the internet directly to individual listeners.






21. Media mainly used in computer networks such as the Internet.






22. Aiming media content or consumer products at smaller - more specific audience.






23. Ads to correct deceptive advertising.






24. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






25. The means of delivering a specific media content.






26. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






27. Recreation on television news of some event that is believed to have happened of which could have happened.






28. A broadcasting station that aligns itself with a network.






29. Ownership of different media companies concentrated in fewer fewer hands.






30. Movies that can be described in one line.






31. Placing ads in public places such as store floors - at gas pumps - in bathroom.






32. Suburban or regional versions of metropolitan newspaper.






33. In record retailing - albums more than 3 years old.






34. Placement of commercials on various online sites.






35. The increase in ownership or media outlet.






36. Measuring the effectiveness of advertising messages by showing them to consumers.






37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






38. The number of issues of a magazine or newspaper that are sold.






39. The simultaneous downloading and accessing of digital audio or video data.






40. The erosions of traditional distinctive style elements.






41. A medium that carries messages to other people.






42. Involves the sale of a program that was originally run on network television: a rerun.






43. A telecommunication company required to carry messages.






44. Rating technology.






45. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






47. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






48. Recording of one artists music by another.






49. Music custom selected by a disc jockey.






50. Aiming broadcasting at a smaller audience.