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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Audience Fragmentation
Mass Medium
Affiliates
2. Recreation on television news of some event that is believed to have happened of which could have happened.
Sweeps Period
Permission Marketing
News Stage
Genre
3. The culture that seems to hold sway with the majority of people.
Vertical Integration
Dominate Culture / Mainstream
News Stage
Piracy
4. Aiming broadcasting at a smaller audience.
Vast Wasteland
Newsbooks
Narrow Casting
Unique Selling Proposition
5. Film making using high tech cameras and digital filming.
Dissident Press
Microcinema
Network Neutrality
Factory Studios
6. A style of media with a distinctive style.
Genre
VALS
Cume
Dissident Press
7. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Cinematography
Ad-Pull Policy
Concentration on Ownership
Microcinema
8. Outmoded name for early cable television.
Advertorial
CATV
Mass Medium
Syndication
9. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Ad-Pull Policy
Digital Recording
Playlist
10. Aiming media content or consumer products at smaller - more specific audience.
Consumer Culture
Network (broadcasting)
Targeting
Playlist
11. Creating space for creative artists.
Mass Medium
Feature Syndicates
Corporate Independent Studios
Demographic Segmentation
12. A broadcasting station that aligns itself with a network.
Network (broadcasting)
Affiliates
Mass Communication
Playlist
13. Relaxation of ownership and other rules for radio and television.
VALS
News Stage
Derequlation
Banners
14. Lumiere brothers device that both photographed and projected action.
Open Source Software
Feature Syndicates
Cinematography
Cyber Advertising
15. Advertising that the consumer actively accepts.
Advertorial
Permission Marketing
Zarred Editions
Audience Fragmentation
16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Affiliates
Common Carrier
Digital Recording
Concentration on Ownership
17. The cumulative audience - pepole who listen every 5 minutes.
Mobisodes
Concept Films
Cume
Unique Selling Proposition
18. A consumer magazine published by a retail business for readers with similar interests.
Niche Marketing
Podcast
Brand Magazine
Cyber Advertising
19. Total sale of broadcast airtime.
Consumer Culture
Targeting
Culture
Billings
20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Concept Films
Rating
Factory Studios
Vertical Integration
21. Online messages akin to billboards.
Niche Marketing
Banners
Brand Magazine
Commuter Papers
22. The ability to comprehand mass communication.
Media Literacy
MP3
Billings
Copy Testing
23. The illegal recording and sale of copyrighted material.
Skyscrapers
Piracy
Targeting
Streaming
24. How many people listening every 15 minutes.
Ethnic Press
Average Quarter-Hour
P2P (Peer to peer)
Affiliates
25. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
VALS
Alternative Press
Cover
26. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Copy Testing
Unique Selling Proposition
Permission Marketing
Vertical Integration
27. Sponsor-financing of movies to advance a manufactures product.
Dominate Culture / Mainstream
Cinematography
Branding Films
Copyright
28. Process of creating shared meaning between the mass and audience.
Platform
Mass Communication
Dissident Press
Cume
29. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Rating
Streaming
Controlled Circulation
30. Freely downloaded software.
Controlled Circulation
Open Source Software
Vast Wasteland
Mass Medium
31. When local affiliates carry a network's program.
Corporate Independent Studios
Microcinema
Cyber Advertising
Clear time
32. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Corporate Independent Studios
Niche Marketing
Dissident Press
Network (broadcasting)
33. People considered to be representatives of the target market - review a number of approaches to the campaign.
Syndication
Psychographic Segmentation
Consumer Juries
Narrow Casting
34. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Advertorial
Ambient Advertising
Zarred Editions
35. Rating technology.
Catalogue Albums
Personal Peoplemeter
Contextual Advertising
Blinks
36. Online magazine.
Catalogue Albums
Syndication
Webzine
CATV
37. Weekly free pages with local events.
Alternative Press
Forced Exposure
Rating
Genre
38. The means of delivering a specific media content.
Dissident Press
Advertorial
Platform
Contextual Advertising
39. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Newsbooks
Blockbuster Mentality
Podcast
All Channel Legislation
40. The number of issues of a magazine or newspaper that are sold.
Piracy
Circulation
Affiliates
Personal Peoplemeter
41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Sweeps Period
Corporate Independent Studios
Franchise Films
Personal Peoplemeter
42. A telecommunication company required to carry messages.
Culture
Cume
Blockbuster Mentality
Common Carrier
43. Media's content and grammar. Style and ability.
Personal Peoplemeter
Engagement
Production Values
Culture
44. Suburban or regional versions of metropolitan newspaper.
Concept Films
Zarred Editions
Brand Magazine
Personal Peoplemeter
45. Connecting multiple sets of single location or building to a single - master antenna.
Cume
MATV
Skyscrapers
Circulation
46. Software that gets direct downloads by passing servers.
Conglomeration
Permission Marketing
P2P (Peer to peer)
Dominate Culture / Mainstream
47. File compression software that permits streaming of digital audio and video data.
Billings
MP3
Theatrical Films
Dissident Press
48. Percentage of a markers total population that is reached by a piece of broadcast programming.
Web Radio
Consumer Culture
Conglomeration
Rating
49. Aiming media content at smaller - homogenous audience.
Unique Selling Proposition
Shopbills
Niche Marketing
Franchise Films
50. The erosions of traditional distinctive style elements.
Alternative Press
Billings
Clear time
Convergence