Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to comprehand mass communication.






2. Movies produced primarily for initial exhibition on theater screens.






3. Early weekly British Publication that carried ads.






4. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






5. Ads to correct deceptive advertising.






6. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






7. How many people listening every 15 minutes.






8. Sponsor-financing of movies to advance a manufactures product.






9. A telecommunication company required to carry messages.






10. 1 second commercials between songs on the radio.






11. Identifying and granting ownership of a given piece of expression to protect the creators interest.






12. Aiming media content at smaller - homogenous audience.






13. The first film production companies.






14. Involves the sale of a program that was originally run on network television: a rerun.






15. Recording and downloading of audio files stored on servers.






16. Ads showing up in nontraditional settings.






17. Online messages akin to billboards.






18. Granting equal carriage over phone and cable lines.






19. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






20. Film making using high tech cameras and digital filming.






21. Media's content and grammar. Style and ability.






22. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






23. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






24. Creating space for creative artists.






25. The cumulative audience - pepole who listen every 5 minutes.






26. Lumiere brothers device that both photographed and projected action.






27. Total sale of broadcast airtime.






28. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






29. Audience for specific media content becoming smaller and increasingly homogeneous.






30. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






31. Movies produced with full intention of providing several sequels.






32. Attractive - artful business cards use by early British people to promote themselves.






33. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






34. The erosions of traditional distinctive style elements.






35. Sale of radio or television content to stations on a market-by-market basis.






36. Rating technology.






37. Process of creating shared meaning between the mass and audience.






38. The simultaneous downloading and accessing of digital audio or video data.






39. File compression software that permits streaming of digital audio and video data.






40. Suburban or regional versions of metropolitan newspaper.






41. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






42. Connecting multiple sets of single location or building to a single - master antenna.






43. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






44. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






45. When local affiliates carry a network's program.






46. 1962 Law Requiring all TV sets import to manufacture in the U.S.






47. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






48. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






49. The number of issues of a magazine or newspaper that are sold.






50. Weekly free pages with local events.