Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording of one artists music by another.






2. A telecommunication company required to carry messages.






3. 1 second commercials between songs on the radio.






4. Sponsor-financing of movies to advance a manufactures product.






5. Total sale of broadcast airtime.






6. The culture that seems to hold sway with the majority of people.






7. The simultaneous downloading and accessing of digital audio or video data.






8. The illegal recording and sale of copyrighted material.






9. Freely downloaded software.






10. Movies that can be described in one line.






11. Recreation on television news of some event that is believed to have happened of which could have happened.






12. Aiming broadcasting at a smaller audience.






13. Identifying and granting ownership of a given piece of expression to protect the creators interest.






14. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






15. A consumer magazine published by a retail business for readers with similar interests.






16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






17. Lumiere brothers device that both photographed and projected action.






18. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






19. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






20. Brief video episodes of television on mobile screens.






21. Connecting multiple sets of single location or building to a single - master antenna.






22. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






23. Advertising that the consumer actively accepts.






24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






25. Online messages akin to billboards.






26. The delivery of radio over the internet directly to individual listeners.






27. The number of issues of a magazine or newspaper that are sold.






28. Sale of radio or television content to stations on a market-by-market basis.






29. Audience for specific media content becoming smaller and increasingly homogeneous.






30. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






31. Online magazine.






32. Free - alternative weeklies with a local and partical orientation.






33. Attractive - artful business cards use by early British people to promote themselves.






34. Commuter Papers - Free dailies designed for young commuters.






35. Tying two seperate but related shots in such a way that take new meaning.






36. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






37. The first film production companies.






38. Movies produced primarily for initial exhibition on theater screens.






39. Ownership of different media companies concentrated in fewer fewer hands.






40. Suburban or regional versions of metropolitan newspaper.






41. Media's content and grammar. Style and ability.






42. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






43. Film making using high tech cameras and digital filming.






44. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






45. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






46. Involves the sale of a program that was originally run on network television: a rerun.






47. 1962 Law Requiring all TV sets import to manufacture in the U.S.






48. Demand by a advertiser to review an article with the threat of being pulled out - if not.






49. The increase in ownership or media outlet.






50. Rating technology.