Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






2. Free - alternative weeklies with a local and partical orientation.






3. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






4. Recording and downloading of audio files stored on servers.






5. File compression software that permits streaming of digital audio and video data.






6. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






7. Freely downloaded software.






8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






9. Recording of one artists music by another.






10. The erosions of traditional distinctive style elements.






11. 1 second commercials between songs on the radio.






12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






14. The illegal recording and sale of copyrighted material.






15. Lumiere brothers device that both photographed and projected action.






16. Attractive - artful business cards use by early British people to promote themselves.






17. Total sale of broadcast airtime.






18. The simultaneous downloading and accessing of digital audio or video data.






19. Media mainly used in computer networks such as the Internet.






20. The culture that seems to hold sway with the majority of people.






21. 1962 Law Requiring all TV sets import to manufacture in the U.S.






22. Measuring the effectiveness of advertising messages by showing them to consumers.






23. The first film production companies.






24. Recreation on television news of some event that is believed to have happened of which could have happened.






25. The increase in ownership or media outlet.






26. Online messages akin to billboards.






27. Connecting multiple sets of single location or building to a single - master antenna.






28. Involves the sale of a program that was originally run on network television: a rerun.






29. Movies produced with full intention of providing several sequels.






30. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






31. In record retailing - albums more than 3 years old.






32. Media's content and grammar. Style and ability.






33. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






34. A medium that carries messages to other people.






35. Relaxation of ownership and other rules for radio and television.






36. The delivery of radio over the internet directly to individual listeners.






37. A style of media with a distinctive style.






38. Early weekly British Publication that carried ads.






39. When local affiliates carry a network's program.






40. Weekly free pages with local events.






41. Movies that can be described in one line.






42. Movies produced primarily for initial exhibition on theater screens.






43. Sale of radio or television content to stations on a market-by-market basis.






44. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






45. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






46. Granting equal carriage over phone and cable lines.






47. Placing ads in public places such as store floors - at gas pumps - in bathroom.






48. The cumulative audience - pepole who listen every 5 minutes.






49. Ownership of different media companies concentrated in fewer fewer hands.






50. Brief video episodes of television on mobile screens.