Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brief video episodes of television on mobile screens.






2. 1 second commercials between songs on the radio.






3. People considered to be representatives of the target market - review a number of approaches to the campaign.






4. Creating space for creative artists.






5. Sale of radio or television content to stations on a market-by-market basis.






6. Sponsor-financing of movies to advance a manufactures product.






7. Suburban or regional versions of metropolitan newspaper.






8. The erosions of traditional distinctive style elements.






9. Free - alternative weeklies with a local and partical orientation.






10. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






11. Connecting multiple sets of single location or building to a single - master antenna.






12. The number of issues of a magazine or newspaper that are sold.






13. A medium that carries messages to other people.






14. The culture that seems to hold sway with the majority of people.






15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






16. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






17. File compression software that permits streaming of digital audio and video data.






18. The increase in ownership or media outlet.






19. Aiming broadcasting at a smaller audience.






20. Movies that can be described in one line.






21. When local affiliates carry a network's program.






22. Involves the sale of a program that was originally run on network television: a rerun.






23. Identifying and granting ownership of a given piece of expression to protect the creators interest.






24. Advertising that the consumer actively accepts.






25. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






26. Music custom selected by a disc jockey.






27. How many people listening every 15 minutes.






28. Media's content and grammar. Style and ability.






29. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






30. A style of media with a distinctive style.






31. Movies produced with full intention of providing several sequels.






32. Aiming media content at smaller - homogenous audience.






33. Movies produced primarily for initial exhibition on theater screens.






34. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






35. Online magazine.






36. Aiming media content or consumer products at smaller - more specific audience.






37. Ownership of different media companies concentrated in fewer fewer hands.






38. Recording and downloading of audio files stored on servers.






39. Media mainly used in computer networks such as the Internet.






40. Demand by a advertiser to review an article with the threat of being pulled out - if not.






41. Percentage of a markers total population that is reached by a piece of broadcast programming.






42. Recreation on television news of some event that is believed to have happened of which could have happened.






43. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






44. Tying two seperate but related shots in such a way that take new meaning.






45. Audience for specific media content becoming smaller and increasingly homogeneous.






46. Measuring the effectiveness of advertising messages by showing them to consumers.






47. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






48. The simultaneous downloading and accessing of digital audio or video data.






49. The ability to comprehand mass communication.






50. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.