Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content or consumer products at smaller - more specific audience.






2. People considered to be representatives of the target market - review a number of approaches to the campaign.






3. In record retailing - albums more than 3 years old.






4. Advertising that the consumer actively accepts.






5. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






6. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






7. Early weekly British Publication that carried ads.






8. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






9. The culture that seems to hold sway with the majority of people.






10. Recreation on television news of some event that is believed to have happened of which could have happened.






11. Identifying and granting ownership of a given piece of expression to protect the creators interest.






12. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






13. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






14. Involves the sale of a program that was originally run on network television: a rerun.






15. Ads to correct deceptive advertising.






16. Free - alternative weeklies with a local and partical orientation.






17. Creating space for creative artists.






18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






19. The erosions of traditional distinctive style elements.






20. The delivery of radio over the internet directly to individual listeners.






21. The means of delivering a specific media content.






22. Measuring the effectiveness of advertising messages by showing them to consumers.






23. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






24. Movies produced primarily for initial exhibition on theater screens.






25. A consumer magazine published by a retail business for readers with similar interests.






26. Process of creating shared meaning between the mass and audience.






27. Placement of commercials on various online sites.






28. Audience for specific media content becoming smaller and increasingly homogeneous.






29. Lumiere brothers device that both photographed and projected action.






30. Media's content and grammar. Style and ability.






31. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






32. The number of issues of a magazine or newspaper that are sold.






33. Media mainly used in computer networks such as the Internet.






34. When local affiliates carry a network's program.






35. Music custom selected by a disc jockey.






36. Ownership of different media companies concentrated in fewer fewer hands.






37. Granting equal carriage over phone and cable lines.






38. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






39. Recording and downloading of audio files stored on servers.






40. Weekly free pages with local events.






41. Recording of one artists music by another.






42. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






43. Online billboards placed on the side of the webpage.






44. File compression software that permits streaming of digital audio and video data.






45. The increase in ownership or media outlet.






46. Demand by a advertiser to review an article with the threat of being pulled out - if not.






47. Commuter Papers - Free dailies designed for young commuters.






48. 1962 Law Requiring all TV sets import to manufacture in the U.S.






49. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






50. Movies that can be described in one line.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests