Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






2. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






3. Brief video episodes of television on mobile screens.






4. Relaxation of ownership and other rules for radio and television.






5. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






6. Percentage of a markers total population that is reached by a piece of broadcast programming.






7. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






8. A style of media with a distinctive style.






9. Outmoded name for early cable television.






10. Lumiere brothers device that both photographed and projected action.






11. In record retailing - albums more than 3 years old.






12. Measuring the effectiveness of advertising messages by showing them to consumers.






13. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






14. Suburban or regional versions of metropolitan newspaper.






15. Media mainly used in computer networks such as the Internet.






16. Music custom selected by a disc jockey.






17. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






18. Advertising that the consumer actively accepts.






19. Process of creating shared meaning between the mass and audience.






20. Recording and downloading of audio files stored on servers.






21. Tying two seperate but related shots in such a way that take new meaning.






22. Commuter Papers - Free dailies designed for young commuters.






23. The cumulative audience - pepole who listen every 5 minutes.






24. A consumer magazine published by a retail business for readers with similar interests.






25. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






26. The ability to comprehand mass communication.






27. 1 second commercials between songs on the radio.






28. How many people listening every 15 minutes.






29. Freely downloaded software.






30. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






31. Film making using high tech cameras and digital filming.






32. Aiming broadcasting at a smaller audience.






33. Weekly free pages with local events.






34. Attractive - artful business cards use by early British people to promote themselves.






35. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






36. Online magazine.






37. 1962 Law Requiring all TV sets import to manufacture in the U.S.






38. The means of delivering a specific media content.






39. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






40. Granting equal carriage over phone and cable lines.






41. The number of issues of a magazine or newspaper that are sold.






42. Demand by a advertiser to review an article with the threat of being pulled out - if not.






43. Rating technology.






44. The delivery of radio over the internet directly to individual listeners.






45. The simultaneous downloading and accessing of digital audio or video data.






46. When local affiliates carry a network's program.






47. Online messages akin to billboards.






48. Ads showing up in nontraditional settings.






49. The first film production companies.






50. File compression software that permits streaming of digital audio and video data.