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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Freely downloaded software.






2. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






3. Relaxation of ownership and other rules for radio and television.






4. Recording of one artists music by another.






5. Ads showing up in nontraditional settings.






6. Early weekly British Publication that carried ads.






7. Connecting multiple sets of single location or building to a single - master antenna.






8. Online messages akin to billboards.






9. Aiming media content at smaller - homogenous audience.






10. The simultaneous downloading and accessing of digital audio or video data.






11. In record retailing - albums more than 3 years old.






12. Attractive - artful business cards use by early British people to promote themselves.






13. A telecommunication company required to carry messages.






14. The number of issues of a magazine or newspaper that are sold.






15. Online magazine.






16. The means of delivering a specific media content.






17. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






18. Identifying and granting ownership of a given piece of expression to protect the creators interest.






19. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






20. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






21. File compression software that permits streaming of digital audio and video data.






22. A medium that carries messages to other people.






23. Placement of commercials on various online sites.






24. Ownership of different media companies concentrated in fewer fewer hands.






25. The increase in ownership or media outlet.






26. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






27. Movies that can be described in one line.






28. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






30. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






31. Demand by a advertiser to review an article with the threat of being pulled out - if not.






32. The erosions of traditional distinctive style elements.






33. How many people listening every 15 minutes.






34. Rating technology.






35. The illegal recording and sale of copyrighted material.






36. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






37. Free - alternative weeklies with a local and partical orientation.






38. Weekly free pages with local events.






39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






40. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






41. A style of media with a distinctive style.






42. 1962 Law Requiring all TV sets import to manufacture in the U.S.






43. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






44. Music custom selected by a disc jockey.






45. Brief video episodes of television on mobile screens.






46. Ads to correct deceptive advertising.






47. Creating space for creative artists.






48. Movies produced primarily for initial exhibition on theater screens.






49. Sale of radio or television content to stations on a market-by-market basis.






50. Recreation on television news of some event that is believed to have happened of which could have happened.







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