Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Relaxation of ownership and other rules for radio and television.






2. Creating space for creative artists.






3. Aiming media content at smaller - homogenous audience.






4. Weekly free pages with local events.






5. Advertising that the consumer actively accepts.






6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






7. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






8. People considered to be representatives of the target market - review a number of approaches to the campaign.






9. The simultaneous downloading and accessing of digital audio or video data.






10. A consumer magazine published by a retail business for readers with similar interests.






11. Media mainly used in computer networks such as the Internet.






12. Brief video episodes of television on mobile screens.






13. Online magazine.






14. Media's content and grammar. Style and ability.






15. Ads to correct deceptive advertising.






16. Online messages akin to billboards.






17. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






18. Percentage of a markers total population that is reached by a piece of broadcast programming.






19. Music custom selected by a disc jockey.






20. Software that gets direct downloads by passing servers.






21. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






22. The cumulative audience - pepole who listen every 5 minutes.






23. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






24. File compression software that permits streaming of digital audio and video data.






25. Suburban or regional versions of metropolitan newspaper.






26. Free - alternative weeklies with a local and partical orientation.






27. Outmoded name for early cable television.






28. Rating technology.






29. Granting equal carriage over phone and cable lines.






30. The culture that seems to hold sway with the majority of people.






31. Commuter Papers - Free dailies designed for young commuters.






32. Movies produced with full intention of providing several sequels.






33. Movies produced primarily for initial exhibition on theater screens.






34. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






35. Placement of commercials on various online sites.






36. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






37. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






38. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






39. A medium that carries messages to other people.






40. Aiming media content or consumer products at smaller - more specific audience.






41. The erosions of traditional distinctive style elements.






42. The first film production companies.






43. A broadcasting station that aligns itself with a network.






44. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






45. The illegal recording and sale of copyrighted material.






46. Movies that can be described in one line.






47. Process of creating shared meaning between the mass and audience.






48. The ability to comprehand mass communication.






49. When local affiliates carry a network's program.






50. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.