Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media's content and grammar. Style and ability.






2. The delivery of radio over the internet directly to individual listeners.






3. 1962 Law Requiring all TV sets import to manufacture in the U.S.






4. How many people listening every 15 minutes.






5. Involves the sale of a program that was originally run on network television: a rerun.






6. When local affiliates carry a network's program.






7. Movies produced with full intention of providing several sequels.






8. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






9. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






10. Tying two seperate but related shots in such a way that take new meaning.






11. The culture that seems to hold sway with the majority of people.






12. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






13. Outmoded name for early cable television.






14. In record retailing - albums more than 3 years old.






15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






16. Placement of commercials on various online sites.






17. Film making using high tech cameras and digital filming.






18. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






19. The simultaneous downloading and accessing of digital audio or video data.






20. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






21. Brief video episodes of television on mobile screens.






22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






23. Ads showing up in nontraditional settings.






24. Media mainly used in computer networks such as the Internet.






25. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






26. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






27. Movies that can be described in one line.






28. Sale of radio or television content to stations on a market-by-market basis.






29. Measuring the effectiveness of advertising messages by showing them to consumers.






30. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






31. Connecting multiple sets of single location or building to a single - master antenna.






32. The first film production companies.






33. Demand by a advertiser to review an article with the threat of being pulled out - if not.






34. The ability to comprehand mass communication.






35. Freely downloaded software.






36. Recreation on television news of some event that is believed to have happened of which could have happened.






37. Rating technology.






38. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






39. Creating space for creative artists.






40. A medium that carries messages to other people.






41. Online magazine.






42. Online messages akin to billboards.






43. A style of media with a distinctive style.






44. Lumiere brothers device that both photographed and projected action.






45. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






46. Weekly free pages with local events.






47. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






48. Recording and downloading of audio files stored on servers.






49. Attractive - artful business cards use by early British people to promote themselves.






50. Process of creating shared meaning between the mass and audience.