Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording and downloading of audio files stored on servers.






2. Relaxation of ownership and other rules for radio and television.






3. When local affiliates carry a network's program.






4. Recording of one artists music by another.






5. Commuter Papers - Free dailies designed for young commuters.






6. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






7. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






8. Weekly free pages with local events.






9. Lumiere brothers device that both photographed and projected action.






10. Connecting multiple sets of single location or building to a single - master antenna.






11. Ads to correct deceptive advertising.






12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






13. Suburban or regional versions of metropolitan newspaper.






14. Sale of radio or television content to stations on a market-by-market basis.






15. 1 second commercials between songs on the radio.






16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






17. Attractive - artful business cards use by early British people to promote themselves.






18. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






19. Film making using high tech cameras and digital filming.






20. A consumer magazine published by a retail business for readers with similar interests.






21. 1962 Law Requiring all TV sets import to manufacture in the U.S.






22. Music custom selected by a disc jockey.






23. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






24. The increase in ownership or media outlet.






25. Ownership of different media companies concentrated in fewer fewer hands.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. In record retailing - albums more than 3 years old.






28. Placement of commercials on various online sites.






29. File compression software that permits streaming of digital audio and video data.






30. Aiming media content or consumer products at smaller - more specific audience.






31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






32. A style of media with a distinctive style.






33. A medium that carries messages to other people.






34. The erosions of traditional distinctive style elements.






35. Creating space for creative artists.






36. The delivery of radio over the internet directly to individual listeners.






37. Ads showing up in nontraditional settings.






38. Movies produced with full intention of providing several sequels.






39. Identifying and granting ownership of a given piece of expression to protect the creators interest.






40. Sponsor-financing of movies to advance a manufactures product.






41. The illegal recording and sale of copyrighted material.






42. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






43. Early weekly British Publication that carried ads.






44. Process of creating shared meaning between the mass and audience.






45. The first film production companies.






46. Measuring the effectiveness of advertising messages by showing them to consumers.






47. Online messages akin to billboards.






48. Online magazine.






49. The cumulative audience - pepole who listen every 5 minutes.






50. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.