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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1 second commercials between songs on the radio.
Average Quarter-Hour
Blinks
Web Radio
Clear time
2. File compression software that permits streaming of digital audio and video data.
Theatrical Films
Zarred Editions
Puffets
MP3
3. Film making using high tech cameras and digital filming.
Culture
Microcinema
Copyright
Digital Recording
4. The cumulative audience - pepole who listen every 5 minutes.
Niche Marketing
Cume
Open Source Software
Controlled Circulation
5. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Advertorial
Branding Films
Personal Peoplemeter
6. The increase in ownership or media outlet.
Conglomeration
Mass Medium
Web Radio
Franchise Films
7. Relaxation of ownership and other rules for radio and television.
Banners
Skyscrapers
Derequlation
P2P (Peer to peer)
8. Outmoded name for early cable television.
CATV
Montage
Ad-Pull Policy
Ethnic Press
9. Percentage of a markers total population that is reached by a piece of broadcast programming.
Dominate Culture / Mainstream
VALS
Rating
Corrective Advertising
10. Attractive - artful business cards use by early British people to promote themselves.
Cume
Shopbills
Mass Medium
Mass Communication
11. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Contextual Advertising
Derequlation
Advertorial
12. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
CATV
Media Literacy
Convergence
13. Granting equal carriage over phone and cable lines.
Corrective Advertising
Cyber Advertising
Mass Communication
Network Neutrality
14. Media's content and grammar. Style and ability.
MP3
News Stage
Production Values
Platform
15. Advertising that the consumer actively accepts.
Cyber Advertising
Permission Marketing
Personal Peoplemeter
Sweeps Period
16. Placement of commercials on various online sites.
Cyber Advertising
VALS
Syndication
Network Neutrality
17. Online magazine.
Mass Medium
Niche Marketing
Webzine
Unique Selling Proposition
18. Sale of radio or television content to stations on a market-by-market basis.
Streaming
Syndication
Corrective Advertising
Demographic Segmentation
19. Sponsor-financing of movies to advance a manufactures product.
Cume
Branding Films
Derequlation
Mass Medium
20. A medium that carries messages to other people.
Zarred Editions
Contextual Advertising
Mass Medium
Montage
21. Online messages akin to billboards.
Controlled Circulation
Mass Medium
Banners
Concentration on Ownership
22. Recording and downloading of audio files stored on servers.
Podcast
Concentration on Ownership
Blinks
Network (broadcasting)
23. Total sale of broadcast airtime.
Network (broadcasting)
Common Carrier
Montage
Billings
24. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Convergence
Demographic Segmentation
Blockbuster Mentality
Copy Testing
25. Movies that can be described in one line.
VALS
Circulation
Concept Films
Network
26. Aiming media content at smaller - homogenous audience.
Dissident Press
Production Values
Copy Testing
Niche Marketing
27. Ads to correct deceptive advertising.
Targeting
Corrective Advertising
Rating
Branding Films
28. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Permission Marketing
Sweeps Period
Copy Testing
Targeting
29. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Dominate Culture / Mainstream
Syndication
Targeting
Contextual Advertising
30. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Platform
Psychographic Segmentation
Catalogue Albums
31. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Commuter Papers
Ambient Advertising
Blockbuster Mentality
Common Carrier
32. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Cume
Webzine
Consumer Culture
33. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Ad-Pull Policy
Microcinema
Open Source Software
Corporate Independent Studios
34. Suburban or regional versions of metropolitan newspaper.
Concept Films
Zarred Editions
Derequlation
Playlist
35. Early weekly British Publication that carried ads.
Newsbooks
Conglomeration
Piracy
Media Literacy
36. The ability to comprehand mass communication.
Audience Fragmentation
Brand Magazine
Dominate Culture / Mainstream
Media Literacy
37. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Ambient Advertising
Derequlation
News Stage
38. The simultaneous downloading and accessing of digital audio or video data.
Circulation
Factory Studios
Streaming
Forced Exposure
39. Connecting multiple sets of single location or building to a single - master antenna.
MP3
Rating
MATV
Derequlation
40. The first film production companies.
Open Source Software
Piracy
Syndication
Factory Studios
41. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Streaming
Copyright
Blockbuster Mentality
Demographic Segmentation
42. Aiming broadcasting at a smaller audience.
Consumer Culture
Narrow Casting
Copy Testing
All Channel Legislation
43. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Cyber Advertising
Controlled Circulation
Sweeps Period
Zarred Editions
44. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Skyscrapers
Digital Recording
Commuter Papers
Cover
45. Rating technology.
Personal Peoplemeter
Concentration on Ownership
Targeting
Playlist
46. Involves the sale of a program that was originally run on network television: a rerun.
Consumer Culture
Genre
Convergence
Off-network
47. A consumer magazine published by a retail business for readers with similar interests.
Dominate Culture / Mainstream
Corrective Advertising
Brand Magazine
Culture
48. Media mainly used in computer networks such as the Internet.
P2P (Peer to peer)
Niche Marketing
Circulation
Network
49. The illegal recording and sale of copyrighted material.
Piracy
Psychographic Segmentation
Corrective Advertising
Off-network
50. Tying two seperate but related shots in such a way that take new meaning.
Psychographic Segmentation
Zarred Editions
Demographic Segmentation
Montage