Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing ads in public places such as store floors - at gas pumps - in bathroom.






2. Recording and downloading of audio files stored on servers.






3. Identifying and granting ownership of a given piece of expression to protect the creators interest.






4. Creating space for creative artists.






5. Measuring the effectiveness of advertising messages by showing them to consumers.






6. The ability to comprehand mass communication.






7. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






8. Suburban or regional versions of metropolitan newspaper.






9. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






10. Movies produced primarily for initial exhibition on theater screens.






11. The cumulative audience - pepole who listen every 5 minutes.






12. The culture that seems to hold sway with the majority of people.






13. Commuter Papers - Free dailies designed for young commuters.






14. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






15. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






16. Rating technology.






17. Software that gets direct downloads by passing servers.






18. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






19. The increase in ownership or media outlet.






20. Relaxation of ownership and other rules for radio and television.






21. Movies that can be described in one line.






22. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






23. Tying two seperate but related shots in such a way that take new meaning.






24. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






25. Aiming media content at smaller - homogenous audience.






26. A medium that carries messages to other people.






27. The simultaneous downloading and accessing of digital audio or video data.






28. Process of creating shared meaning between the mass and audience.






29. The erosions of traditional distinctive style elements.






30. Attractive - artful business cards use by early British people to promote themselves.






31. Ownership of different media companies concentrated in fewer fewer hands.






32. The illegal recording and sale of copyrighted material.






33. 1 second commercials between songs on the radio.






34. Media's content and grammar. Style and ability.






35. How many people listening every 15 minutes.






36. In record retailing - albums more than 3 years old.






37. Demand by a advertiser to review an article with the threat of being pulled out - if not.






38. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






39. 1962 Law Requiring all TV sets import to manufacture in the U.S.






40. Film making using high tech cameras and digital filming.






41. Aiming media content or consumer products at smaller - more specific audience.






42. File compression software that permits streaming of digital audio and video data.






43. Granting equal carriage over phone and cable lines.






44. Outmoded name for early cable television.






45. Music custom selected by a disc jockey.






46. A consumer magazine published by a retail business for readers with similar interests.






47. Early weekly British Publication that carried ads.






48. Recording of one artists music by another.






49. Audience for specific media content becoming smaller and increasingly homogeneous.






50. Aiming broadcasting at a smaller audience.