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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The illegal recording and sale of copyrighted material.
Zarred Editions
Average Quarter-Hour
Piracy
P2P (Peer to peer)
2. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Podcast
VALS
Conglomeration
All Channel Legislation
3. Movies produced with full intention of providing several sequels.
Franchise Films
Zarred Editions
Demographic Segmentation
Branding Films
4. Brief video episodes of television on mobile screens.
Montage
Piracy
Mobisodes
VALS
5. Music custom selected by a disc jockey.
Forced Exposure
Playlist
Engagement
Montage
6. Suburban or regional versions of metropolitan newspaper.
Blinks
Narrow Casting
Zarred Editions
Factory Studios
7. Media's content and grammar. Style and ability.
Production Values
Theatrical Films
Conglomeration
Concentration on Ownership
8. A consumer magazine published by a retail business for readers with similar interests.
Conglomeration
Brand Magazine
Mass Medium
Culture
9. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Circulation
Convergence
Ambient Advertising
10. Audience for specific media content becoming smaller and increasingly homogeneous.
Targeting
Web Radio
Network
Audience Fragmentation
11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Network Neutrality
Vast Wasteland
Consumer Juries
Contextual Advertising
12. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Factory Studios
Affiliates
Mass Communication
13. A medium that carries messages to other people.
Mass Medium
Niche Marketing
Platform
Cume
14. Tying two seperate but related shots in such a way that take new meaning.
Montage
Concept Films
Shopbills
Syndication
15. The cumulative audience - pepole who listen every 5 minutes.
Blinks
Off-network
Cume
Consumer Culture
16. Sponsor-financing of movies to advance a manufactures product.
Network
Billings
Branding Films
Mass Communication
17. Ownership of different media companies concentrated in fewer fewer hands.
Alternative Press
Dissident Press
Conglomeration
Concentration on Ownership
18. How many people listening every 15 minutes.
Brand Magazine
Audience Fragmentation
Conglomeration
Average Quarter-Hour
19. Percentage of a markers total population that is reached by a piece of broadcast programming.
Convergence
Open Source Software
P2P (Peer to peer)
Rating
20. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Off-network
All Channel Legislation
Cyber Advertising
21. Movies that can be described in one line.
MATV
Dominate Culture / Mainstream
VALS
Concept Films
22. Ads showing up in nontraditional settings.
Concentration on Ownership
Corporate Independent Studios
360 Marketing
Network
23. Early weekly British Publication that carried ads.
Mass Medium
Newsbooks
CATV
Commuter Papers
24. Free - alternative weeklies with a local and partical orientation.
Network Neutrality
Branding Films
Dissident Press
Derequlation
25. When local affiliates carry a network's program.
Catalogue Albums
Podcast
Clear time
Newsbooks
26. Aiming media content at smaller - homogenous audience.
Copy Testing
Media Literacy
Niche Marketing
Contextual Advertising
27. Online messages akin to billboards.
Banners
Webzine
Convergence
Microcinema
28. Movies produced primarily for initial exhibition on theater screens.
Controlled Circulation
Consumer Culture
Cyber Advertising
Theatrical Films
29. Creating space for creative artists.
Common Carrier
Digital Recording
News Stage
Feature Syndicates
30. Outmoded name for early cable television.
Playlist
CATV
Network Neutrality
Cume
31. Recording and downloading of audio files stored on servers.
Podcast
Unique Selling Proposition
Personal Peoplemeter
Branding Films
32. Granting equal carriage over phone and cable lines.
Network Neutrality
Zarred Editions
Streaming
Contextual Advertising
33. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Audience Fragmentation
Ambient Advertising
MP3
Media Literacy
34. Media mainly used in computer networks such as the Internet.
Network Neutrality
Convergence
Psychographic Segmentation
Network
35. The first film production companies.
Psychographic Segmentation
Factory Studios
Personal Peoplemeter
CATV
36. Involves the sale of a program that was originally run on network television: a rerun.
Advertorial
Dominate Culture / Mainstream
Off-network
Controlled Circulation
37. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Franchise Films
Narrow Casting
Webzine
38. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Concept Films
Unique Selling Proposition
Dissident Press
News Stage
39. Measuring the effectiveness of advertising messages by showing them to consumers.
Shopbills
Copyright
Copy Testing
Streaming
40. Total sale of broadcast airtime.
Unique Selling Proposition
Corrective Advertising
Copy Testing
Billings
41. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Juries
Consumer Culture
Feature Syndicates
Blockbuster Mentality
42. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Psychographic Segmentation
Corporate Independent Studios
Digital Recording
Derequlation
43. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Vertical Integration
Cover
Network Neutrality
44. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Mobisodes
Common Carrier
Dissident Press
45. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Commuter Papers
Factory Studios
All Channel Legislation
Genre
46. The increase in ownership or media outlet.
All Channel Legislation
Puffets
Conglomeration
Factory Studios
47. Software that gets direct downloads by passing servers.
Unique Selling Proposition
Vertical Integration
P2P (Peer to peer)
Engagement
48. A style of media with a distinctive style.
Genre
Concept Films
Psychographic Segmentation
Blinks
49. Placement of commercials on various online sites.
Unique Selling Proposition
Franchise Films
Ad-Pull Policy
Cyber Advertising
50. The ability to comprehand mass communication.
Syndication
Open Source Software
Alternative Press
Media Literacy