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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






2. Rating technology.






3. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






4. The ability to comprehand mass communication.






5. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






6. Online magazine.






7. Recording of one artists music by another.






8. Ownership of different media companies concentrated in fewer fewer hands.






9. The first film production companies.






10. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






11. Sale of radio or television content to stations on a market-by-market basis.






12. A style of media with a distinctive style.






13. Tying two seperate but related shots in such a way that take new meaning.






14. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






15. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






16. Recreation on television news of some event that is believed to have happened of which could have happened.






17. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






18. Lumiere brothers device that both photographed and projected action.






19. Advertising that the consumer actively accepts.






20. Attractive - artful business cards use by early British people to promote themselves.






21. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






22. Aiming media content or consumer products at smaller - more specific audience.






23. Software that gets direct downloads by passing servers.






24. Freely downloaded software.






25. Process of creating shared meaning between the mass and audience.






26. The simultaneous downloading and accessing of digital audio or video data.






27. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






28. When local affiliates carry a network's program.






29. Sponsor-financing of movies to advance a manufactures product.






30. Ads showing up in nontraditional settings.






31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






32. A broadcasting station that aligns itself with a network.






33. 1 second commercials between songs on the radio.






34. People considered to be representatives of the target market - review a number of approaches to the campaign.






35. Measuring the effectiveness of advertising messages by showing them to consumers.






36. Placement of commercials on various online sites.






37. Identifying and granting ownership of a given piece of expression to protect the creators interest.






38. The illegal recording and sale of copyrighted material.






39. The culture that seems to hold sway with the majority of people.






40. Movies produced primarily for initial exhibition on theater screens.






41. How many people listening every 15 minutes.






42. Percentage of a markers total population that is reached by a piece of broadcast programming.






43. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






44. Media's content and grammar. Style and ability.






45. Brief video episodes of television on mobile screens.






46. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






47. Movies that can be described in one line.






48. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






49. Aiming broadcasting at a smaller audience.






50. Media mainly used in computer networks such as the Internet.