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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A medium that carries messages to other people.






2. The erosions of traditional distinctive style elements.






3. 1 second commercials between songs on the radio.






4. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






5. Movies that can be described in one line.






6. The means of delivering a specific media content.






7. Free - alternative weeklies with a local and partical orientation.






8. Relaxation of ownership and other rules for radio and television.






9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






10. Media's content and grammar. Style and ability.






11. Involves the sale of a program that was originally run on network television: a rerun.






12. The first film production companies.






13. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






14. The culture that seems to hold sway with the majority of people.






15. Placing ads in public places such as store floors - at gas pumps - in bathroom.






16. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






17. A style of media with a distinctive style.






18. Online magazine.






19. The increase in ownership or media outlet.






20. Demand by a advertiser to review an article with the threat of being pulled out - if not.






21. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






22. Recording of one artists music by another.






23. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






24. Tying two seperate but related shots in such a way that take new meaning.






25. Sponsor-financing of movies to advance a manufactures product.






26. Aiming media content or consumer products at smaller - more specific audience.






27. Identifying and granting ownership of a given piece of expression to protect the creators interest.






28. Media mainly used in computer networks such as the Internet.






29. Ads showing up in nontraditional settings.






30. The number of issues of a magazine or newspaper that are sold.






31. The cumulative audience - pepole who listen every 5 minutes.






32. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






33. Freely downloaded software.






34. Aiming broadcasting at a smaller audience.






35. Lumiere brothers device that both photographed and projected action.






36. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






37. Audience for specific media content becoming smaller and increasingly homogeneous.






38. Commuter Papers - Free dailies designed for young commuters.






39. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






40. Online messages akin to billboards.






41. The simultaneous downloading and accessing of digital audio or video data.






42. Sale of radio or television content to stations on a market-by-market basis.






43. Recording and downloading of audio files stored on servers.






44. Suburban or regional versions of metropolitan newspaper.






45. Software that gets direct downloads by passing servers.






46. Early weekly British Publication that carried ads.






47. A broadcasting station that aligns itself with a network.






48. Percentage of a markers total population that is reached by a piece of broadcast programming.






49. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






50. The illegal recording and sale of copyrighted material.