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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. File compression software that permits streaming of digital audio and video data.






2. Lumiere brothers device that both photographed and projected action.






3. The erosions of traditional distinctive style elements.






4. The cumulative audience - pepole who listen every 5 minutes.






5. Placing ads in public places such as store floors - at gas pumps - in bathroom.






6. Involves the sale of a program that was originally run on network television: a rerun.






7. The ability to comprehand mass communication.






8. Music custom selected by a disc jockey.






9. Weekly free pages with local events.






10. 1962 Law Requiring all TV sets import to manufacture in the U.S.






11. Sponsor-financing of movies to advance a manufactures product.






12. Outmoded name for early cable television.






13. The number of issues of a magazine or newspaper that are sold.






14. Recording of one artists music by another.






15. Identifying and granting ownership of a given piece of expression to protect the creators interest.






16. Audience for specific media content becoming smaller and increasingly homogeneous.






17. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






18. Media's content and grammar. Style and ability.






19. The delivery of radio over the internet directly to individual listeners.






20. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






21. Granting equal carriage over phone and cable lines.






22. Aiming media content at smaller - homogenous audience.






23. Aiming media content or consumer products at smaller - more specific audience.






24. The culture that seems to hold sway with the majority of people.






25. Attractive - artful business cards use by early British people to promote themselves.






26. Film making using high tech cameras and digital filming.






27. Recreation on television news of some event that is believed to have happened of which could have happened.






28. 1 second commercials between songs on the radio.






29. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






30. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






31. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






32. Software that gets direct downloads by passing servers.






33. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






34. People considered to be representatives of the target market - review a number of approaches to the campaign.






35. Ads showing up in nontraditional settings.






36. Movies that can be described in one line.






37. Ownership of different media companies concentrated in fewer fewer hands.






38. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






39. The first film production companies.






40. Recording and downloading of audio files stored on servers.






41. Rating technology.






42. The simultaneous downloading and accessing of digital audio or video data.






43. Process of creating shared meaning between the mass and audience.






44. Early weekly British Publication that carried ads.






45. Free - alternative weeklies with a local and partical orientation.






46. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






47. A medium that carries messages to other people.






48. Sale of radio or television content to stations on a market-by-market basis.






49. Suburban or regional versions of metropolitan newspaper.






50. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.