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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In record retailing - albums more than 3 years old.
Concept Films
Microcinema
Sweeps Period
Catalogue Albums
2. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Rating
Advertorial
Dissident Press
Production Values
3. Recording of one artists music by another.
Commuter Papers
Dominate Culture / Mainstream
Cover
Newsbooks
4. Relaxation of ownership and other rules for radio and television.
Derequlation
Microcinema
Narrow Casting
Demographic Segmentation
5. Audience for specific media content becoming smaller and increasingly homogeneous.
News Stage
P2P (Peer to peer)
Branding Films
Audience Fragmentation
6. Creating space for creative artists.
Feature Syndicates
Brand Magazine
Mass Medium
Platform
7. Online magazine.
Affiliates
Webzine
Narrow Casting
Rating
8. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Billings
Web Radio
Vertical Integration
9. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Franchise Films
Catalogue Albums
Mobisodes
10. The delivery of radio over the internet directly to individual listeners.
Factory Studios
Web Radio
Concept Films
Concentration on Ownership
11. Outmoded name for early cable television.
CATV
All Channel Legislation
Branding Films
Banners
12. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Cinematography
Production Values
Blockbuster Mentality
Contextual Advertising
13. Music custom selected by a disc jockey.
Playlist
Contextual Advertising
Cinematography
Podcast
14. Weekly free pages with local events.
Demographic Segmentation
Alternative Press
Concentration on Ownership
Consumer Juries
15. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Unique Selling Proposition
Circulation
Digital Recording
Rating
16. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Forced Exposure
Consumer Culture
Circulation
Streaming
17. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Shopbills
Catalogue Albums
All Channel Legislation
Piracy
18. Percentage of a markers total population that is reached by a piece of broadcast programming.
Dominate Culture / Mainstream
Personal Peoplemeter
Rating
Platform
19. Movies produced primarily for initial exhibition on theater screens.
Affiliates
Theatrical Films
Webzine
Mass Medium
20. The number of issues of a magazine or newspaper that are sold.
Dominate Culture / Mainstream
CATV
Circulation
Controlled Circulation
21. Process of creating shared meaning between the mass and audience.
Mass Communication
Culture
Niche Marketing
Network
22. A broadcasting station that aligns itself with a network.
Affiliates
Clear time
Convergence
Consumer Juries
23. File compression software that permits streaming of digital audio and video data.
Common Carrier
360 Marketing
MP3
Permission Marketing
24. Involves the sale of a program that was originally run on network television: a rerun.
News Stage
Cinematography
Web Radio
Off-network
25. Tying two seperate but related shots in such a way that take new meaning.
Network (broadcasting)
Montage
Platform
Mass Medium
26. Movies that can be described in one line.
Clear time
Concept Films
Banners
Billings
27. Freely downloaded software.
Streaming
Ethnic Press
Open Source Software
Production Values
28. Free - alternative weeklies with a local and partical orientation.
Microcinema
360 Marketing
Dissident Press
Digital Recording
29. 1 second commercials between songs on the radio.
Blinks
Commuter Papers
Production Values
MATV
30. A consumer magazine published by a retail business for readers with similar interests.
Zarred Editions
Piracy
Brand Magazine
Network Neutrality
31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Dominate Culture / Mainstream
Ethnic Press
Theatrical Films
Web Radio
32. The simultaneous downloading and accessing of digital audio or video data.
Corporate Independent Studios
Cover
Streaming
Factory Studios
33. Early weekly British Publication that carried ads.
Newsbooks
Corporate Independent Studios
Billings
Platform
34. The means of delivering a specific media content.
News Stage
Platform
Ad-Pull Policy
360 Marketing
35. A style of media with a distinctive style.
Convergence
Genre
Cyber Advertising
Alternative Press
36. Measuring the effectiveness of advertising messages by showing them to consumers.
Cover
Copy Testing
Contextual Advertising
Average Quarter-Hour
37. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Affiliates
Corrective Advertising
Vertical Integration
38. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Network
Demographic Segmentation
Catalogue Albums
Media Literacy
39. Online messages akin to billboards.
Permission Marketing
Cover
Banners
Mass Medium
40. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Demographic Segmentation
Culture
Mobisodes
Concentration on Ownership
41. Attractive - artful business cards use by early British people to promote themselves.
Controlled Circulation
Clear time
Shopbills
Niche Marketing
42. A telecommunication company required to carry messages.
Cume
Derequlation
360 Marketing
Common Carrier
43. How many people listening every 15 minutes.
Branding Films
Average Quarter-Hour
Concentration on Ownership
Franchise Films
44. Media's content and grammar. Style and ability.
Production Values
Sweeps Period
Blockbuster Mentality
Corrective Advertising
45. Aiming broadcasting at a smaller audience.
Billings
Forced Exposure
Narrow Casting
Cume
46. The ability to comprehand mass communication.
Corporate Independent Studios
All Channel Legislation
Average Quarter-Hour
Media Literacy
47. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Common Carrier
Sweeps Period
Production Values
Montage
48. A medium that carries messages to other people.
Mass Medium
Streaming
Forced Exposure
Engagement
49. Advertising that the consumer actively accepts.
Permission Marketing
Puffets
Ad-Pull Policy
Franchise Films
50. The erosions of traditional distinctive style elements.
Convergence
Culture
CATV
Shopbills