Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1962 Law Requiring all TV sets import to manufacture in the U.S.






2. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






3. The increase in ownership or media outlet.






4. Commuter Papers - Free dailies designed for young commuters.






5. Audience for specific media content becoming smaller and increasingly homogeneous.






6. Outmoded name for early cable television.






7. Aiming media content or consumer products at smaller - more specific audience.






8. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






9. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






10. A broadcasting station that aligns itself with a network.






11. Brief video episodes of television on mobile screens.






12. The cumulative audience - pepole who listen every 5 minutes.






13. A style of media with a distinctive style.






14. The delivery of radio over the internet directly to individual listeners.






15. Aiming broadcasting at a smaller audience.






16. Connecting multiple sets of single location or building to a single - master antenna.






17. The first film production companies.






18. Measuring the effectiveness of advertising messages by showing them to consumers.






19. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






20. Online magazine.






21. Online messages akin to billboards.






22. Sale of radio or television content to stations on a market-by-market basis.






23. Media's content and grammar. Style and ability.






24. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






25. Granting equal carriage over phone and cable lines.






26. Media mainly used in computer networks such as the Internet.






27. Advertising that the consumer actively accepts.






28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






29. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






30. Demand by a advertiser to review an article with the threat of being pulled out - if not.






31. Rating technology.






32. Early weekly British Publication that carried ads.






33. Creating space for creative artists.






34. A consumer magazine published by a retail business for readers with similar interests.






35. Freely downloaded software.






36. Recording and downloading of audio files stored on servers.






37. The erosions of traditional distinctive style elements.






38. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






39. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






40. Percentage of a markers total population that is reached by a piece of broadcast programming.






41. File compression software that permits streaming of digital audio and video data.






42. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






43. Recording of one artists music by another.






44. Movies that can be described in one line.






45. Relaxation of ownership and other rules for radio and television.






46. Process of creating shared meaning between the mass and audience.






47. Involves the sale of a program that was originally run on network television: a rerun.






48. Film making using high tech cameras and digital filming.






49. Ads to correct deceptive advertising.






50. The ability to comprehand mass communication.