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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming broadcasting at a smaller audience.






2. The cumulative audience - pepole who listen every 5 minutes.






3. Tying two seperate but related shots in such a way that take new meaning.






4. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






5. Recording of one artists music by another.






6. Connecting multiple sets of single location or building to a single - master antenna.






7. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






8. Advertising that the consumer actively accepts.






9. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






10. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






11. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






12. Identifying and granting ownership of a given piece of expression to protect the creators interest.






13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






14. Aiming media content at smaller - homogenous audience.






15. Music custom selected by a disc jockey.






16. Total sale of broadcast airtime.






17. Film making using high tech cameras and digital filming.






18. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






19. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






20. A broadcasting station that aligns itself with a network.






21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






22. Demand by a advertiser to review an article with the threat of being pulled out - if not.






23. Ownership of different media companies concentrated in fewer fewer hands.






24. Sale of radio or television content to stations on a market-by-market basis.






25. Online billboards placed on the side of the webpage.






26. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






27. How many people listening every 15 minutes.






28. People considered to be representatives of the target market - review a number of approaches to the campaign.






29. Process of creating shared meaning between the mass and audience.






30. A style of media with a distinctive style.






31. Media mainly used in computer networks such as the Internet.






32. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






33. The culture that seems to hold sway with the majority of people.






34. The number of issues of a magazine or newspaper that are sold.






35. Creating space for creative artists.






36. In record retailing - albums more than 3 years old.






37. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






38. Movies produced with full intention of providing several sequels.






39. Placing ads in public places such as store floors - at gas pumps - in bathroom.






40. Online messages akin to billboards.






41. Recreation on television news of some event that is believed to have happened of which could have happened.






42. Movies that can be described in one line.






43. Outmoded name for early cable television.






44. Commuter Papers - Free dailies designed for young commuters.






45. Percentage of a markers total population that is reached by a piece of broadcast programming.






46. Online magazine.






47. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






48. Relaxation of ownership and other rules for radio and television.






49. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






Can you answer 50 questions in 15 minutes?



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