Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The culture that seems to hold sway with the majority of people.






2. Ownership of different media companies concentrated in fewer fewer hands.






3. Rating technology.






4. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






5. Commuter Papers - Free dailies designed for young commuters.






6. File compression software that permits streaming of digital audio and video data.






7. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






8. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






9. Music custom selected by a disc jockey.






10. Weekly free pages with local events.






11. The means of delivering a specific media content.






12. Recording and downloading of audio files stored on servers.






13. Connecting multiple sets of single location or building to a single - master antenna.






14. The increase in ownership or media outlet.






15. Sale of radio or television content to stations on a market-by-market basis.






16. How many people listening every 15 minutes.






17. Process of creating shared meaning between the mass and audience.






18. A medium that carries messages to other people.






19. Movies that can be described in one line.






20. Film making using high tech cameras and digital filming.






21. Online magazine.






22. Aiming media content at smaller - homogenous audience.






23. Recording of one artists music by another.






24. The ability to comprehand mass communication.






25. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






26. Media mainly used in computer networks such as the Internet.






27. Placing ads in public places such as store floors - at gas pumps - in bathroom.






28. Measuring the effectiveness of advertising messages by showing them to consumers.






29. A broadcasting station that aligns itself with a network.






30. The delivery of radio over the internet directly to individual listeners.






31. Brief video episodes of television on mobile screens.






32. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






33. Recreation on television news of some event that is believed to have happened of which could have happened.






34. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






35. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






36. Aiming broadcasting at a smaller audience.






37. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






38. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






39. A telecommunication company required to carry messages.






40. Involves the sale of a program that was originally run on network television: a rerun.






41. Early weekly British Publication that carried ads.






42. Online messages akin to billboards.






43. Movies produced with full intention of providing several sequels.






44. Advertising that the consumer actively accepts.






45. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






46. The illegal recording and sale of copyrighted material.






47. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






48. Relaxation of ownership and other rules for radio and television.






49. Suburban or regional versions of metropolitan newspaper.






50. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.