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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content at smaller - homogenous audience.
Niche Marketing
Branding Films
Concentration on Ownership
Platform
2. Total sale of broadcast airtime.
Consumer Culture
Billings
Psychographic Segmentation
Feature Syndicates
3. The delivery of radio over the internet directly to individual listeners.
Billings
Off-network
Web Radio
Montage
4. Lumiere brothers device that both photographed and projected action.
Cinematography
Streaming
CATV
Ambient Advertising
5. Freely downloaded software.
Mass Medium
Derequlation
Digital Recording
Open Source Software
6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Puffets
Zarred Editions
Feature Syndicates
Contextual Advertising
7. Early weekly British Publication that carried ads.
Cyber Advertising
Consumer Culture
Newsbooks
Sweeps Period
8. Relaxation of ownership and other rules for radio and television.
Concept Films
Derequlation
Catalogue Albums
Cinematography
9. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Circulation
Demographic Segmentation
Conglomeration
Cover
10. Placement of commercials on various online sites.
Network Neutrality
Cyber Advertising
Open Source Software
Shopbills
11. The number of issues of a magazine or newspaper that are sold.
Cover
Circulation
MP3
Ad-Pull Policy
12. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Ethnic Press
Digital Recording
Derequlation
13. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Ethnic Press
Targeting
Blockbuster Mentality
14. When local affiliates carry a network's program.
Clear time
VALS
News Stage
Brand Magazine
15. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Permission Marketing
Ethnic Press
Branding Films
Feature Syndicates
16. People considered to be representatives of the target market - review a number of approaches to the campaign.
Off-network
Targeting
Narrow Casting
Consumer Juries
17. The first film production companies.
Concentration on Ownership
Ad-Pull Policy
Ambient Advertising
Factory Studios
18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Concentration on Ownership
Franchise Films
Cyber Advertising
Controlled Circulation
19. Movies that can be described in one line.
Skyscrapers
Culture
Branding Films
Concept Films
20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Webzine
Circulation
Vertical Integration
Niche Marketing
21. Movies produced with full intention of providing several sequels.
Franchise Films
CATV
Consumer Juries
Copyright
22. Online messages akin to billboards.
Production Values
MATV
Demographic Segmentation
Banners
23. A consumer magazine published by a retail business for readers with similar interests.
Vertical Integration
Targeting
Digital Recording
Brand Magazine
24. Tying two seperate but related shots in such a way that take new meaning.
Network
Montage
Mobisodes
Ad-Pull Policy
25. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Common Carrier
Network (broadcasting)
Off-network
Franchise Films
26. Ownership of different media companies concentrated in fewer fewer hands.
Cinematography
Dominate Culture / Mainstream
Permission Marketing
Concentration on Ownership
27. A medium that carries messages to other people.
Niche Marketing
Mass Medium
Circulation
Open Source Software
28. Percentage of a markers total population that is reached by a piece of broadcast programming.
Mobisodes
Personal Peoplemeter
Rating
Mass Medium
29. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Off-network
Contextual Advertising
Blockbuster Mentality
Consumer Culture
30. Commuter Papers - Free dailies designed for young commuters.
Forced Exposure
Puffets
Vast Wasteland
Commuter Papers
31. Media's content and grammar. Style and ability.
P2P (Peer to peer)
Alternative Press
Copyright
Production Values
32. 1 second commercials between songs on the radio.
Production Values
Blinks
Cinematography
Derequlation
33. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Advertorial
Ad-Pull Policy
Culture
Commuter Papers
34. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Copy Testing
Network Neutrality
Unique Selling Proposition
Engagement
35. The increase in ownership or media outlet.
Banners
Off-network
Conglomeration
Vertical Integration
36. Creating space for creative artists.
Feature Syndicates
Forced Exposure
Skyscrapers
Concentration on Ownership
37. Free - alternative weeklies with a local and partical orientation.
Catalogue Albums
Production Values
Permission Marketing
Dissident Press
38. Measuring the effectiveness of advertising messages by showing them to consumers.
Concept Films
Production Values
Copy Testing
Rating
39. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Ethnic Press
Open Source Software
All Channel Legislation
Rating
40. Sale of radio or television content to stations on a market-by-market basis.
Platform
Syndication
Podcast
Concentration on Ownership
41. Aiming broadcasting at a smaller audience.
Blinks
Narrow Casting
Affiliates
Corporate Independent Studios
42. Movies produced primarily for initial exhibition on theater screens.
Network Neutrality
Derequlation
Theatrical Films
Platform
43. Brief video episodes of television on mobile screens.
Mobisodes
Common Carrier
Media Literacy
Convergence
44. Ads showing up in nontraditional settings.
MP3
P2P (Peer to peer)
360 Marketing
Copy Testing
45. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Skyscrapers
Corporate Independent Studios
Common Carrier
Cover
46. Aiming media content or consumer products at smaller - more specific audience.
360 Marketing
Engagement
Targeting
Concentration on Ownership
47. Software that gets direct downloads by passing servers.
News Stage
P2P (Peer to peer)
Network (broadcasting)
Puffets
48. Recording of one artists music by another.
Mobisodes
Ambient Advertising
Cover
Network Neutrality
49. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Web Radio
Skyscrapers
Puffets
50. Weekly free pages with local events.
Alternative Press
Cinematography
Web Radio
Streaming