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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of metropolitan newspaper.
Blinks
Zarred Editions
Dominate Culture / Mainstream
Banners
2. Connecting multiple sets of single location or building to a single - master antenna.
Piracy
Commuter Papers
Vast Wasteland
MATV
3. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Banners
Podcast
P2P (Peer to peer)
Vertical Integration
4. A style of media with a distinctive style.
Feature Syndicates
Banners
Mass Communication
Genre
5. The culture that seems to hold sway with the majority of people.
MATV
Niche Marketing
Dominate Culture / Mainstream
Factory Studios
6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Cume
Cinematography
Syndication
Network (broadcasting)
7. Early weekly British Publication that carried ads.
Newsbooks
Ethnic Press
Dominate Culture / Mainstream
Unique Selling Proposition
8. Recording and downloading of audio files stored on servers.
Corporate Independent Studios
Playlist
Permission Marketing
Podcast
9. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Zarred Editions
Piracy
MP3
Advertorial
10. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Factory Studios
Newsbooks
Clear time
11. Film making using high tech cameras and digital filming.
Controlled Circulation
Microcinema
Mass Communication
Personal Peoplemeter
12. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Montage
Unique Selling Proposition
Niche Marketing
Culture
13. The number of issues of a magazine or newspaper that are sold.
Alternative Press
Media Literacy
Circulation
Dominate Culture / Mainstream
14. The delivery of radio over the internet directly to individual listeners.
Niche Marketing
Corporate Independent Studios
Digital Recording
Web Radio
15. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
MP3
Cover
Contextual Advertising
Culture
16. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Syndication
Mass Communication
Ambient Advertising
17. People considered to be representatives of the target market - review a number of approaches to the campaign.
Branding Films
Consumer Juries
Skyscrapers
Circulation
18. Movies produced with full intention of providing several sequels.
Ethnic Press
Franchise Films
Network
Niche Marketing
19. The cumulative audience - pepole who listen every 5 minutes.
Consumer Juries
Cume
Alternative Press
Copyright
20. In record retailing - albums more than 3 years old.
Blockbuster Mentality
Demographic Segmentation
Catalogue Albums
Copyright
21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Consumer Culture
Brand Magazine
MATV
Vast Wasteland
22. Granting equal carriage over phone and cable lines.
Banners
Ambient Advertising
Network Neutrality
MP3
23. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Cume
Network (broadcasting)
Sweeps Period
Billings
24. Brief video episodes of television on mobile screens.
Mobisodes
Mass Medium
Feature Syndicates
Advertorial
25. Music custom selected by a disc jockey.
Cover
Playlist
Brand Magazine
Mass Communication
26. A telecommunication company required to carry messages.
Psychographic Segmentation
Brand Magazine
Off-network
Common Carrier
27. A broadcasting station that aligns itself with a network.
Mass Communication
Affiliates
Montage
Network Neutrality
28. Creating space for creative artists.
Feature Syndicates
Newsbooks
Unique Selling Proposition
Banners
29. Movies that can be described in one line.
Microcinema
Concept Films
Piracy
Culture
30. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Derequlation
Theatrical Films
Network Neutrality
Corporate Independent Studios
31. 1 second commercials between songs on the radio.
Blinks
Average Quarter-Hour
Microcinema
Culture
32. Audience for specific media content becoming smaller and increasingly homogeneous.
Feature Syndicates
Alternative Press
Streaming
Audience Fragmentation
33. Total sale of broadcast airtime.
Cyber Advertising
Billings
Copy Testing
Webzine
34. Outmoded name for early cable television.
MP3
CATV
Playlist
Personal Peoplemeter
35. File compression software that permits streaming of digital audio and video data.
Contextual Advertising
MP3
Conglomeration
Franchise Films
36. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Syndication
Demographic Segmentation
Convergence
Franchise Films
37. Media mainly used in computer networks such as the Internet.
Affiliates
Dominate Culture / Mainstream
Network
Advertorial
38. Attractive - artful business cards use by early British people to promote themselves.
Niche Marketing
Digital Recording
Derequlation
Shopbills
39. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Audience Fragmentation
Psychographic Segmentation
Copyright
Skyscrapers
40. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Skyscrapers
Personal Peoplemeter
Culture
Consumer Culture
41. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Ambient Advertising
Conglomeration
Circulation
Engagement
42. Online magazine.
Blinks
Digital Recording
Conglomeration
Webzine
43. The erosions of traditional distinctive style elements.
Cyber Advertising
Advertorial
Production Values
Convergence
44. The means of delivering a specific media content.
Platform
360 Marketing
Average Quarter-Hour
Controlled Circulation
45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Platform
Blockbuster Mentality
News Stage
Narrow Casting
46. The ability to comprehand mass communication.
Sweeps Period
MATV
Media Literacy
Montage
47. Rating technology.
Media Literacy
Copyright
Personal Peoplemeter
Open Source Software
48. A medium that carries messages to other people.
Common Carrier
Alternative Press
Copyright
Mass Medium
49. Aiming media content or consumer products at smaller - more specific audience.
Copy Testing
Narrow Casting
Cume
Targeting
50. Recreation on television news of some event that is believed to have happened of which could have happened.
Brand Magazine
Corporate Independent Studios
News Stage
Derequlation