Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






2. When local affiliates carry a network's program.






3. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






4. Software that gets direct downloads by passing servers.






5. A medium that carries messages to other people.






6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






7. Granting equal carriage over phone and cable lines.






8. The increase in ownership or media outlet.






9. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






10. Sponsor-financing of movies to advance a manufactures product.






11. Ads showing up in nontraditional settings.






12. Movies produced with full intention of providing several sequels.






13. Rating technology.






14. Recording and downloading of audio files stored on servers.






15. Advertising that the consumer actively accepts.






16. The delivery of radio over the internet directly to individual listeners.






17. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






18. Aiming media content or consumer products at smaller - more specific audience.






19. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






20. The simultaneous downloading and accessing of digital audio or video data.






21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






22. Outmoded name for early cable television.






23. A telecommunication company required to carry messages.






24. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






25. Total sale of broadcast airtime.






26. The erosions of traditional distinctive style elements.






27. Aiming broadcasting at a smaller audience.






28. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






29. A style of media with a distinctive style.






30. Free - alternative weeklies with a local and partical orientation.






31. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






32. Online magazine.






33. Involves the sale of a program that was originally run on network television: a rerun.






34. 1962 Law Requiring all TV sets import to manufacture in the U.S.






35. Recording of one artists music by another.






36. The number of issues of a magazine or newspaper that are sold.






37. Tying two seperate but related shots in such a way that take new meaning.






38. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






39. A broadcasting station that aligns itself with a network.






40. Connecting multiple sets of single location or building to a single - master antenna.






41. Demand by a advertiser to review an article with the threat of being pulled out - if not.






42. In record retailing - albums more than 3 years old.






43. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






44. Suburban or regional versions of metropolitan newspaper.






45. The illegal recording and sale of copyrighted material.






46. People considered to be representatives of the target market - review a number of approaches to the campaign.






47. Media mainly used in computer networks such as the Internet.






48. Music custom selected by a disc jockey.






49. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






50. Placement of commercials on various online sites.