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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1962 Law Requiring all TV sets import to manufacture in the U.S.






2. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






3. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






4. Music custom selected by a disc jockey.






5. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






6. Media's content and grammar. Style and ability.






7. Ads showing up in nontraditional settings.






8. A consumer magazine published by a retail business for readers with similar interests.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. The simultaneous downloading and accessing of digital audio or video data.






11. Outmoded name for early cable television.






12. Ads to correct deceptive advertising.






13. Percentage of a markers total population that is reached by a piece of broadcast programming.






14. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






15. Freely downloaded software.






16. Attractive - artful business cards use by early British people to promote themselves.






17. 1 second commercials between songs on the radio.






18. Brief video episodes of television on mobile screens.






19. Placement of commercials on various online sites.






20. Free - alternative weeklies with a local and partical orientation.






21. Weekly free pages with local events.






22. Movies produced primarily for initial exhibition on theater screens.






23. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






24. The illegal recording and sale of copyrighted material.






25. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






26. When local affiliates carry a network's program.






27. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






28. Recreation on television news of some event that is believed to have happened of which could have happened.






29. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






30. Aiming broadcasting at a smaller audience.






31. Identifying and granting ownership of a given piece of expression to protect the creators interest.






32. Movies that can be described in one line.






33. Audience for specific media content becoming smaller and increasingly homogeneous.






34. Early weekly British Publication that carried ads.






35. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






36. Online messages akin to billboards.






37. Software that gets direct downloads by passing servers.






38. Movies produced with full intention of providing several sequels.






39. A broadcasting station that aligns itself with a network.






40. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






41. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






42. Commuter Papers - Free dailies designed for young commuters.






43. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






44. Total sale of broadcast airtime.






45. Tying two seperate but related shots in such a way that take new meaning.






46. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






47. Recording of one artists music by another.






48. A style of media with a distinctive style.






49. Process of creating shared meaning between the mass and audience.






50. Aiming media content or consumer products at smaller - more specific audience.