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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






2. Brief video episodes of television on mobile screens.






3. Freely downloaded software.






4. Lumiere brothers device that both photographed and projected action.






5. Recording of one artists music by another.






6. Identifying and granting ownership of a given piece of expression to protect the creators interest.






7. Sale of radio or television content to stations on a market-by-market basis.






8. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






9. A telecommunication company required to carry messages.






10. Relaxation of ownership and other rules for radio and television.






11. The illegal recording and sale of copyrighted material.






12. Percentage of a markers total population that is reached by a piece of broadcast programming.






13. Film making using high tech cameras and digital filming.






14. The culture that seems to hold sway with the majority of people.






15. Suburban or regional versions of metropolitan newspaper.






16. The simultaneous downloading and accessing of digital audio or video data.






17. The number of issues of a magazine or newspaper that are sold.






18. Media's content and grammar. Style and ability.






19. Music custom selected by a disc jockey.






20. Sponsor-financing of movies to advance a manufactures product.






21. Demand by a advertiser to review an article with the threat of being pulled out - if not.






22. Aiming broadcasting at a smaller audience.






23. Ads showing up in nontraditional settings.






24. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






25. Recreation on television news of some event that is believed to have happened of which could have happened.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. Granting equal carriage over phone and cable lines.






28. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






29. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






30. Total sale of broadcast airtime.






31. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






32. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






33. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






34. The increase in ownership or media outlet.






35. Advertising that the consumer actively accepts.






36. The delivery of radio over the internet directly to individual listeners.






37. A style of media with a distinctive style.






38. Connecting multiple sets of single location or building to a single - master antenna.






39. The cumulative audience - pepole who listen every 5 minutes.






40. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






41. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






42. Measuring the effectiveness of advertising messages by showing them to consumers.






43. Involves the sale of a program that was originally run on network television: a rerun.






44. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






45. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






47. Aiming media content at smaller - homogenous audience.






48. The erosions of traditional distinctive style elements.






49. Rating technology.






50. Movies that can be described in one line.







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Can you answer 50 questions in 15 minutes?


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