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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






2. Movies produced primarily for initial exhibition on theater screens.






3. The increase in ownership or media outlet.






4. Rating technology.






5. Involves the sale of a program that was originally run on network television: a rerun.






6. Recreation on television news of some event that is believed to have happened of which could have happened.






7. How many people listening every 15 minutes.






8. When local affiliates carry a network's program.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. The cumulative audience - pepole who listen every 5 minutes.






11. Demand by a advertiser to review an article with the threat of being pulled out - if not.






12. Online billboards placed on the side of the webpage.






13. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






14. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






15. Movies produced with full intention of providing several sequels.






16. Recording of one artists music by another.






17. In record retailing - albums more than 3 years old.






18. Lumiere brothers device that both photographed and projected action.






19. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






20. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






21. A consumer magazine published by a retail business for readers with similar interests.






22. Aiming media content at smaller - homogenous audience.






23. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






24. Relaxation of ownership and other rules for radio and television.






25. Identifying and granting ownership of a given piece of expression to protect the creators interest.






26. The culture that seems to hold sway with the majority of people.






27. 1 second commercials between songs on the radio.






28. Process of creating shared meaning between the mass and audience.






29. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






30. Placing ads in public places such as store floors - at gas pumps - in bathroom.






31. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






32. The erosions of traditional distinctive style elements.






33. Creating space for creative artists.






34. Advertising that the consumer actively accepts.






35. Online magazine.






36. Placement of commercials on various online sites.






37. Music custom selected by a disc jockey.






38. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






39. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






40. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






41. The first film production companies.






42. Measuring the effectiveness of advertising messages by showing them to consumers.






43. Sponsor-financing of movies to advance a manufactures product.






44. Sale of radio or television content to stations on a market-by-market basis.






45. Free - alternative weeklies with a local and partical orientation.






46. Aiming broadcasting at a smaller audience.






47. Software that gets direct downloads by passing servers.






48. Suburban or regional versions of metropolitan newspaper.






49. Attractive - artful business cards use by early British people to promote themselves.






50. 1962 Law Requiring all TV sets import to manufacture in the U.S.