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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Freely downloaded software.
Corporate Independent Studios
Unique Selling Proposition
MATV
Open Source Software
2. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Production Values
Mass Communication
Network (broadcasting)
Commuter Papers
3. Relaxation of ownership and other rules for radio and television.
Ad-Pull Policy
Derequlation
Branding Films
Vast Wasteland
4. Recording of one artists music by another.
Permission Marketing
VALS
Cover
Consumer Juries
5. Ads showing up in nontraditional settings.
Concept Films
Feature Syndicates
Copyright
360 Marketing
6. Early weekly British Publication that carried ads.
Narrow Casting
Blinks
Newsbooks
Sweeps Period
7. Connecting multiple sets of single location or building to a single - master antenna.
Network Neutrality
MATV
Production Values
Dominate Culture / Mainstream
8. Online messages akin to billboards.
Personal Peoplemeter
Media Literacy
VALS
Banners
9. Aiming media content at smaller - homogenous audience.
Niche Marketing
Contextual Advertising
Dominate Culture / Mainstream
Derequlation
10. The simultaneous downloading and accessing of digital audio or video data.
Platform
Streaming
Banners
Vertical Integration
11. In record retailing - albums more than 3 years old.
Network Neutrality
360 Marketing
Controlled Circulation
Catalogue Albums
12. Attractive - artful business cards use by early British people to promote themselves.
Circulation
Shopbills
Microcinema
Culture
13. A telecommunication company required to carry messages.
Common Carrier
Shopbills
Vast Wasteland
Consumer Culture
14. The number of issues of a magazine or newspaper that are sold.
Circulation
Rating
Mass Medium
Podcast
15. Online magazine.
Concept Films
Zarred Editions
Webzine
Rating
16. The means of delivering a specific media content.
Shopbills
MP3
Platform
Banners
17. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Concentration on Ownership
Podcast
Vertical Integration
Ethnic Press
18. Identifying and granting ownership of a given piece of expression to protect the creators interest.
MATV
Demographic Segmentation
Digital Recording
Copyright
19. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Personal Peoplemeter
Rating
Franchise Films
Contextual Advertising
20. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Corporate Independent Studios
Mass Medium
Puffets
Syndication
21. File compression software that permits streaming of digital audio and video data.
Network Neutrality
Digital Recording
Narrow Casting
MP3
22. A medium that carries messages to other people.
Vertical Integration
Mass Medium
Consumer Juries
Network (broadcasting)
23. Placement of commercials on various online sites.
Puffets
Cyber Advertising
Zarred Editions
Dominate Culture / Mainstream
24. Ownership of different media companies concentrated in fewer fewer hands.
All Channel Legislation
Vast Wasteland
Billings
Concentration on Ownership
25. The increase in ownership or media outlet.
Streaming
Network (broadcasting)
Conglomeration
MP3
26. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Piracy
VALS
Culture
Psychographic Segmentation
27. Movies that can be described in one line.
Average Quarter-Hour
Psychographic Segmentation
Concept Films
Catalogue Albums
28. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Advertorial
Zarred Editions
Derequlation
29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Ambient Advertising
Cinematography
Niche Marketing
30. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Mobisodes
Catalogue Albums
Demographic Segmentation
Dominate Culture / Mainstream
31. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Web Radio
Skyscrapers
Ad-Pull Policy
Webzine
32. The erosions of traditional distinctive style elements.
Engagement
Copyright
Convergence
Network
33. How many people listening every 15 minutes.
P2P (Peer to peer)
Average Quarter-Hour
VALS
Platform
34. Rating technology.
Culture
Personal Peoplemeter
MP3
Montage
35. The illegal recording and sale of copyrighted material.
Average Quarter-Hour
Forced Exposure
Mobisodes
Piracy
36. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Ambient Advertising
Streaming
Psychographic Segmentation
Corporate Independent Studios
37. Free - alternative weeklies with a local and partical orientation.
Vast Wasteland
Dissident Press
Copy Testing
Factory Studios
38. Weekly free pages with local events.
Ambient Advertising
Engagement
Alternative Press
CATV
39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Streaming
Vertical Integration
Shopbills
Mass Medium
40. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Clear time
Brand Magazine
Forced Exposure
Engagement
41. A style of media with a distinctive style.
Genre
Commuter Papers
P2P (Peer to peer)
Engagement
42. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Catalogue Albums
Average Quarter-Hour
Engagement
All Channel Legislation
43. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Brand Magazine
VALS
Contextual Advertising
Psychographic Segmentation
44. Music custom selected by a disc jockey.
Network (broadcasting)
Mass Communication
Audience Fragmentation
Playlist
45. Brief video episodes of television on mobile screens.
Cume
Genre
Microcinema
Mobisodes
46. Ads to correct deceptive advertising.
Corrective Advertising
Media Literacy
Network
Blinks
47. Creating space for creative artists.
Sweeps Period
Feature Syndicates
Off-network
Shopbills
48. Movies produced primarily for initial exhibition on theater screens.
Newsbooks
Unique Selling Proposition
Web Radio
Theatrical Films
49. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Conglomeration
Rating
Unique Selling Proposition
50. Recreation on television news of some event that is believed to have happened of which could have happened.
Concentration on Ownership
News Stage
Branding Films
Demographic Segmentation
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