Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The illegal recording and sale of copyrighted material.






2. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






3. A consumer magazine published by a retail business for readers with similar interests.






4. Identifying and granting ownership of a given piece of expression to protect the creators interest.






5. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






6. Placement of commercials on various online sites.






7. The first film production companies.






8. 1 second commercials between songs on the radio.






9. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






10. A broadcasting station that aligns itself with a network.






11. Movies produced primarily for initial exhibition on theater screens.






12. Connecting multiple sets of single location or building to a single - master antenna.






13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






14. Process of creating shared meaning between the mass and audience.






15. Ads to correct deceptive advertising.






16. Free - alternative weeklies with a local and partical orientation.






17. Relaxation of ownership and other rules for radio and television.






18. Demand by a advertiser to review an article with the threat of being pulled out - if not.






19. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






20. Media mainly used in computer networks such as the Internet.






21. Sponsor-financing of movies to advance a manufactures product.






22. The simultaneous downloading and accessing of digital audio or video data.






23. The number of issues of a magazine or newspaper that are sold.






24. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






25. Advertising that the consumer actively accepts.






26. Aiming media content or consumer products at smaller - more specific audience.






27. Movies produced with full intention of providing several sequels.






28. Total sale of broadcast airtime.






29. The means of delivering a specific media content.






30. Audience for specific media content becoming smaller and increasingly homogeneous.






31. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






32. Online billboards placed on the side of the webpage.






33. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






34. Software that gets direct downloads by passing servers.






35. In record retailing - albums more than 3 years old.






36. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






37. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






38. The cumulative audience - pepole who listen every 5 minutes.






39. Rating technology.






40. Weekly free pages with local events.






41. Ownership of different media companies concentrated in fewer fewer hands.






42. The delivery of radio over the internet directly to individual listeners.






43. Online messages akin to billboards.






44. The erosions of traditional distinctive style elements.






45. Involves the sale of a program that was originally run on network television: a rerun.






46. Online magazine.






47. Recreation on television news of some event that is believed to have happened of which could have happened.






48. People considered to be representatives of the target market - review a number of approaches to the campaign.






49. Recording and downloading of audio files stored on servers.






50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.