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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming broadcasting at a smaller audience.
Concentration on Ownership
Narrow Casting
Puffets
All Channel Legislation
2. A telecommunication company required to carry messages.
Cover
Common Carrier
CATV
Off-network
3. Involves the sale of a program that was originally run on network television: a rerun.
Consumer Culture
Piracy
Off-network
Concept Films
4. Media's content and grammar. Style and ability.
Newsbooks
Production Values
Alternative Press
Mobisodes
5. Media mainly used in computer networks such as the Internet.
All Channel Legislation
Branding Films
Billings
Network
6. Early weekly British Publication that carried ads.
Newsbooks
Ambient Advertising
Microcinema
News Stage
7. Film making using high tech cameras and digital filming.
Clear time
Microcinema
Ethnic Press
Puffets
8. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Web Radio
Cyber Advertising
Contextual Advertising
Off-network
9. Movies produced with full intention of providing several sequels.
Franchise Films
Affiliates
Sweeps Period
Common Carrier
10. Online messages akin to billboards.
Ad-Pull Policy
Banners
Targeting
MATV
11. Percentage of a markers total population that is reached by a piece of broadcast programming.
Blockbuster Mentality
Rating
CATV
Mobisodes
12. Free - alternative weeklies with a local and partical orientation.
Zarred Editions
Ethnic Press
Dissident Press
Targeting
13. In record retailing - albums more than 3 years old.
Cyber Advertising
Sweeps Period
Catalogue Albums
Unique Selling Proposition
14. Ads to correct deceptive advertising.
Narrow Casting
Corrective Advertising
Microcinema
Franchise Films
15. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
P2P (Peer to peer)
Culture
Circulation
Derequlation
16. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
360 Marketing
Forced Exposure
Off-network
Cinematography
17. Rating technology.
Derequlation
Vertical Integration
Vast Wasteland
Personal Peoplemeter
18. The illegal recording and sale of copyrighted material.
Piracy
Mobisodes
Webzine
Network Neutrality
19. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Narrow Casting
Webzine
Advertorial
20. Connecting multiple sets of single location or building to a single - master antenna.
Corrective Advertising
Audience Fragmentation
Piracy
MATV
21. Ownership of different media companies concentrated in fewer fewer hands.
Derequlation
Playlist
Concentration on Ownership
Cinematography
22. A consumer magazine published by a retail business for readers with similar interests.
Webzine
Brand Magazine
Web Radio
Zarred Editions
23. Audience for specific media content becoming smaller and increasingly homogeneous.
Convergence
Streaming
Audience Fragmentation
Branding Films
24. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Clear time
CATV
Network (broadcasting)
Corrective Advertising
25. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Conglomeration
Ad-Pull Policy
Open Source Software
Consumer Culture
26. Online billboards placed on the side of the webpage.
Skyscrapers
Blinks
Mass Medium
Concentration on Ownership
27. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Forced Exposure
Corrective Advertising
Blockbuster Mentality
Corporate Independent Studios
28. The first film production companies.
Factory Studios
Derequlation
Corrective Advertising
Rating
29. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Derequlation
Ambient Advertising
Common Carrier
Vast Wasteland
30. Lumiere brothers device that both photographed and projected action.
Cinematography
CATV
Vast Wasteland
Culture
31. Aiming media content at smaller - homogenous audience.
Ethnic Press
Niche Marketing
Dominate Culture / Mainstream
Concentration on Ownership
32. Software that gets direct downloads by passing servers.
Average Quarter-Hour
P2P (Peer to peer)
Blinks
Puffets
33. Process of creating shared meaning between the mass and audience.
Engagement
Contextual Advertising
Mass Communication
Blockbuster Mentality
34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
News Stage
Podcast
Shopbills
Unique Selling Proposition
35. People considered to be representatives of the target market - review a number of approaches to the campaign.
Narrow Casting
Commuter Papers
Media Literacy
Consumer Juries
36. The increase in ownership or media outlet.
Forced Exposure
Conglomeration
Audience Fragmentation
Corporate Independent Studios
37. Freely downloaded software.
Conglomeration
Open Source Software
Cyber Advertising
Cinematography
38. Online magazine.
Syndication
Zarred Editions
Webzine
Cover
39. Music custom selected by a disc jockey.
360 Marketing
Branding Films
Playlist
Webzine
40. Sponsor-financing of movies to advance a manufactures product.
Theatrical Films
P2P (Peer to peer)
Network (broadcasting)
Branding Films
41. Commuter Papers - Free dailies designed for young commuters.
Concentration on Ownership
Copy Testing
Commuter Papers
Controlled Circulation
42. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Open Source Software
Network
Ethnic Press
Affiliates
43. The delivery of radio over the internet directly to individual listeners.
Contextual Advertising
News Stage
Engagement
Web Radio
44. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Franchise Films
Zarred Editions
Niche Marketing
45. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
CATV
Controlled Circulation
Mobisodes
46. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
MP3
Open Source Software
Puffets
47. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Syndication
Vast Wasteland
Microcinema
Concept Films
48. The simultaneous downloading and accessing of digital audio or video data.
Demographic Segmentation
Streaming
Permission Marketing
Controlled Circulation
49. The means of delivering a specific media content.
Engagement
Platform
Affiliates
Mass Communication
50. Measuring the effectiveness of advertising messages by showing them to consumers.
Ethnic Press
CATV
Commuter Papers
Copy Testing